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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Marketing Transformed</title><link>https://www.spreaker.com/show/marketing-transformed</link><description><![CDATA[In this podcast we talk about what it takes to transform your business and marketing strategy whether you are a rising star, entrepreneur or experienced professional. How to create the optimum marketing strategy, inspire success and build a growth mindset for you and your company.]]></description><atom:link href="https://www.spreaker.com/show/4387944/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Business</category><copyright>Copyright ATP</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f39136bcb186a99df753d5d1d987571c.jpg</url><title>Marketing Transformed</title><link>https://www.spreaker.com/show/marketing-transformed</link></image><lastBuildDate>Thu, 02 Mar 2023 00:55:18 +0000</lastBuildDate><itunes:author>ATP</itunes:author><itunes:owner><itunes:name>ATP</itunes:name><itunes:email>feeds@spreaker.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f39136bcb186a99df753d5d1d987571c.jpg"/><itunes:subtitle>In this podcast we talk about what it takes to transform your business and marketing strategy whether you are a rising star, entrepreneur or experienced professional. How to create the optimum marketing strategy, inspire success and build a growth...</itunes:subtitle><itunes:summary><![CDATA[In this podcast we talk about what it takes to transform your business and marketing strategy whether you are a rising star, entrepreneur or experienced professional. How to create the optimum marketing strategy, inspire success and build a growth mindset for you and your company.]]></itunes:summary><itunes:category text="Business"/><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><item><title>68 - Season 5 Finale. Samuel Monnie &amp; Chris Lawson. Across The Pond Marketing Transformed Playlist</title><link>https://www.spreaker.com/user/12482207/68-season-5-finale-samuel-monnie-chris-l</link><description><![CDATA[That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie &amp; Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership.   Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com  and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1140744436</guid><pubDate>Tue, 12 Oct 2021 19:48:52 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965302/1140744436_mtacrossthepond_68_season_5_finale_samuel_monnie_chris_lawson_across_the_pond_marketing_transformed_playlist.mp3" length="40829723" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie &amp;amp; Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs....</itunes:subtitle><itunes:summary><![CDATA[That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie &amp; Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership.   Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com  and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.]]></itunes:summary><itunes:duration>1702</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d0c899749eea1fe077196aadc392b87e.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>67 - Allen Adamson AfterCast™ Bonus Episode. FROM Marketing Theory - TO Routine Disruption</title><link>https://www.spreaker.com/user/12482207/67-allen-adamson-aftercast-bonus-episode</link><description><![CDATA[In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 66 interview with Allen Adamson. We discuss culture in marketing and the redefinition of music, being open to disrupting yourself, and share tips on how to measure a brand.   Read the show notes and transcript at marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1136670400</guid><pubDate>Tue, 05 Oct 2021 23:02:54 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965363/1136670400_mtacrossthepond_67_allen_adamson_aftercast_bonus_episode_from_marketing_theory_to_routine_disruption.mp3" length="41346947" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 66 interview with Allen Adamson. We discuss culture in marketing and the redefinition of music, being open to disrupting yourself, and...</itunes:subtitle><itunes:summary><![CDATA[In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 66 interview with Allen Adamson. We discuss culture in marketing and the redefinition of music, being open to disrupting yourself, and share tips on how to measure a brand.   Read the show notes and transcript at marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.]]></itunes:summary><itunes:duration>1723</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>66 - Allen Adamson Interview. FROM Marketing Theory - TO Routine Disruption</title><link>https://www.spreaker.com/user/12482207/66-allen-adamson-interview-from-marketin</link><description><![CDATA[In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round with brands for us to learn from, thought leaders that Allen has on his radar, and the difference between Brand and Branding.   Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com  and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple.   Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1132703056</guid><pubDate>Tue, 28 Sep 2021 22:37:36 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965300/1132703056_mtacrossthepond_66_allen_adamson_interview_from_marketing_theory_to_routine_disruption.mp3" length="42176387" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine...</itunes:subtitle><itunes:summary><![CDATA[In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round with brands for us to learn from, thought leaders that Allen has on his radar, and the difference between Brand and Branding.   Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com  and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple.   Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.]]></itunes:summary><itunes:duration>1758</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>65 - Minter Dial AfterCast™ Bonus Episode.Storytelling &amp; Serendipity</title><link>https://www.spreaker.com/user/12482207/65-minter-dial-aftercast-bonus-episode-s</link><description><![CDATA[In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 64 interview with Minter Dial. We discuss being your real and authentic self, the power of role modelling modern leadership, Sam picks a different leadership quote from Jacinda Ardern and three key takeaways. Contact: https://www.marketingtransformed.com/]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1128830113</guid><pubDate>Tue, 21 Sep 2021 22:28:33 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965325/1128830113_mtacrossthepond_65_minter_dial_aftercast_bonus_episodestorytelling_serendipity.mp3" length="39113792" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 64 interview with Minter Dial. We discuss being your real and authentic self, the power of role modelling modern leadership, Sam picks a...</itunes:subtitle><itunes:summary><![CDATA[In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 64 interview with Minter Dial. We discuss being your real and authentic self, the power of role modelling modern leadership, Sam picks a different leadership quote from Jacinda Ardern and three key takeaways. Contact: https://www.marketingtransformed.com/]]></itunes:summary><itunes:duration>1630</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>64 - Minter Dial Interview. Storytelling &amp; Serendipity</title><link>https://www.spreaker.com/user/12482207/64-minter-dial-interview-storytelling-se</link><description><![CDATA[In this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss storytelling, Minter’s claim that “Leadership sucks - 70% of employees are unengaged”, his take on the biggest changes in marketing transformation over the past decade, the need for more human marketing and we reveal his biggest marketing regret!  Contact: https://www.marketingtransformed.com/]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1124768296</guid><pubDate>Tue, 14 Sep 2021 22:58:18 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965333/1124768296_mtacrossthepond_64_minter_dial_interview_storytelling_serendipity.mp3" length="31520936" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss...</itunes:subtitle><itunes:summary><![CDATA[In this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss storytelling, Minter’s claim that “Leadership sucks - 70% of employees are unengaged”, his take on the biggest changes in marketing transformation over the past decade, the need for more human marketing and we reveal his biggest marketing regret!  Contact: https://www.marketingtransformed.com/]]></itunes:summary><itunes:duration>1314</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>63 - Amanda Fone &amp; Adrian Walcott AfterCast™ Bonus Episode. People Powered Marketing</title><link>https://www.spreaker.com/user/12482207/63-amanda-fone-adrian-walcott-aftercast-</link><description><![CDATA[In this bonus AfterCast™, Samuel Monnie and Chris Lawson review and remix topics discussed with Amanda Fone and Adrian Walcott. They discuss the importance of diversity and inclusion and showcase the abundant evidence that it will actually benefit your organization beyond profitability, alongside the value of disrupting the norm in order to push yourself and your business forward. Contact: https://www.marketingtransformed.com/]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1120664707</guid><pubDate>Tue, 07 Sep 2021 21:48:16 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965371/1120664707_mtacrossthepond_63_amanda_fone_adrian_walcott_aftercast_bonus_episode_people_powered_marketing.mp3" length="40709351" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this bonus AfterCast™, Samuel Monnie and Chris Lawson review and remix topics discussed with Amanda Fone and Adrian Walcott. They discuss the importance of diversity and inclusion and showcase the abundant evidence that it will actually benefit...</itunes:subtitle><itunes:summary><![CDATA[In this bonus AfterCast™, Samuel Monnie and Chris Lawson review and remix topics discussed with Amanda Fone and Adrian Walcott. They discuss the importance of diversity and inclusion and showcase the abundant evidence that it will actually benefit your organization beyond profitability, alongside the value of disrupting the norm in order to push yourself and your business forward. Contact: https://www.marketingtransformed.com/]]></itunes:summary><itunes:duration>1697</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>62 - Amanda Fone &amp; Adrian Walcott  - Interview - People Powered Marketing</title><link>https://www.spreaker.com/user/12482207/62-amanda-fone-adrian-walcott-interview-</link><description><![CDATA[In this episode Chris Lawson and Samuel Monnie are joined by Adrian Walcott, co-founder of Brands with Values, and Amanda Fone, founder of F1 Recruitment. They set up BAME2020/ No Turning Back a long term programme committed to sustainable change with a focus on increasing the diversity of talent in the marketing and comms sector.   A great discussion about the importance of diversity and inclusivity in the workplace and how 2020 pushed people to become bolder on organisational commitments to diversity. Contact: https://www.marketingtransformed.com/]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1116556879</guid><pubDate>Tue, 31 Aug 2021 21:38:37 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965318/1116556879_mtacrossthepond_62_amanda_fone_adrian_walcott_interview_people_powered_marketing.mp3" length="45473459" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this episode Chris Lawson and Samuel Monnie are joined by Adrian Walcott, co-founder of Brands with Values, and Amanda Fone, founder of F1 Recruitment. They set up BAME2020/ No Turning Back a long term programme committed to sustainable change with...</itunes:subtitle><itunes:summary><![CDATA[In this episode Chris Lawson and Samuel Monnie are joined by Adrian Walcott, co-founder of Brands with Values, and Amanda Fone, founder of F1 Recruitment. They set up BAME2020/ No Turning Back a long term programme committed to sustainable change with a focus on increasing the diversity of talent in the marketing and comms sector.   A great discussion about the importance of diversity and inclusivity in the workplace and how 2020 pushed people to become bolder on organisational commitments to diversity. Contact: https://www.marketingtransformed.com/]]></itunes:summary><itunes:duration>1895</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>61 - Nick Bradley AfterCast™ Bonus Episode. Burning The Boat And Self Reinvention</title><link>https://www.spreaker.com/user/12482207/61-nick-bradley-aftercast-bonus-episode-</link><description><![CDATA[In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson reflect on, recap and remix the topics covered in last week’s interview with Nick Bradley - Host of "Scale Up Your Business" podcast. We discuss why 50 is the new 30, storytelling, your personal brand, how to become a successful entrepreneur and whether burning the boat really is a good method to follow. Contact: https://www.marketingtransformed.com/]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1112116450</guid><pubDate>Tue, 24 Aug 2021 22:17:42 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965357/1112116450_mtacrossthepond_61_nick_bradley_aftercast_bonus_episode_burning_the_boat_and_self_reinvention.mp3" length="38609733" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson reflect on, recap and remix the topics covered in last week’s interview with Nick Bradley - Host of "Scale Up Your Business" podcast. We discuss why 50 is the new 30, storytelling, your...</itunes:subtitle><itunes:summary><![CDATA[In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson reflect on, recap and remix the topics covered in last week’s interview with Nick Bradley - Host of "Scale Up Your Business" podcast. We discuss why 50 is the new 30, storytelling, your personal brand, how to become a successful entrepreneur and whether burning the boat really is a good method to follow. Contact: https://www.marketingtransformed.com/]]></itunes:summary><itunes:duration>1609</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>60 - Nick Bradley Interview Burning The Boat And Self Reinvention</title><link>https://www.spreaker.com/user/12482207/60-nick-bradley-interview-burning-the-bo</link><description><![CDATA[Chris and Sam are joined by entrepreneur and multi ultra-marathon runner, Nick Bradley. We discuss the importance of your own personal brand and how that can scale up your business. Hear the funny story of Nick quitting his job on the spot and never looking back. And we reflect on how life changing events, sometimes tragic can have a big impact on work. Contact: https://www.marketingtransformed.com/]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1107813889</guid><pubDate>Tue, 17 Aug 2021 21:39:19 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965306/1107813889_mtacrossthepond_60_nick_bradley_interview_burning_the_boat_and_self_reinvention.mp3" length="35696975" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>Chris and Sam are joined by entrepreneur and multi ultra-marathon runner, Nick Bradley. We discuss the importance of your own personal brand and how that can scale up your business. Hear the funny story of Nick quitting his job on the spot and never...</itunes:subtitle><itunes:summary><![CDATA[Chris and Sam are joined by entrepreneur and multi ultra-marathon runner, Nick Bradley. We discuss the importance of your own personal brand and how that can scale up your business. Hear the funny story of Nick quitting his job on the spot and never looking back. And we reflect on how life changing events, sometimes tragic can have a big impact on work. Contact: https://www.marketingtransformed.com/]]></itunes:summary><itunes:duration>1488</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>59 - Yin Rani AfterCast™ Bonus Episode.A lifetime student of Marketing</title><link>https://www.spreaker.com/user/12482207/59-yin-rani-aftercast-bonus-episode-a-li</link><description><![CDATA[In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 58 interview with Yin Rani. We discuss how diverse is your network? How diverse is your Linked In network? How Planning and Luck has played a role in our lives and careers. Tips, techniques and resources to address fears and biases and three key takeaways. Contact: https://www.marketingtransformed.com/]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1103725012</guid><pubDate>Tue, 10 Aug 2021 21:07:03 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965312/1103725012_mtacrossthepond_59_yin_rani_aftercast_bonus_episodea_lifetime_student_of_marketing.mp3" length="37025458" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 58 interview with Yin Rani. We discuss how diverse is your network? How diverse is your Linked In network? How Planning and Luck has...</itunes:subtitle><itunes:summary><![CDATA[In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 58 interview with Yin Rani. We discuss how diverse is your network? How diverse is your Linked In network? How Planning and Luck has played a role in our lives and careers. Tips, techniques and resources to address fears and biases and three key takeaways. Contact: https://www.marketingtransformed.com/]]></itunes:summary><itunes:duration>1543</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>58 - Yin Rani Interview. A lifetime student of Marketing</title><link>https://www.spreaker.com/user/12482207/58-yin-rani-interview-a-lifetime-student</link><description><![CDATA[In this episode,Samuel Monnie and Chris Lawson are joined by Yin Rani CEO of MilkPep: a champion of Change, Collaboration, Ideas, People, Data. We discuss Agency vs Client side (yes there is a Star Wars Dark side reference), the importance of being a people-first leader, how diverse is your network? Catching the zeitgeist in marketing communication and strategy vs execution.  Contact: https://www.marketingtransformed.com/]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1099484314</guid><pubDate>Tue, 03 Aug 2021 18:29:03 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/52965314/1099484314_mtacrossthepond_58_yin_rani_interview.mp3" length="40145733" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this episode,Samuel Monnie and Chris Lawson are joined by Yin Rani CEO of MilkPep: a champion of Change, Collaboration, Ideas, People, Data. We discuss Agency vs Client side (yes there is a Star Wars Dark side reference), the importance of being a...</itunes:subtitle><itunes:summary><![CDATA[In this episode,Samuel Monnie and Chris Lawson are joined by Yin Rani CEO of MilkPep: a champion of Change, Collaboration, Ideas, People, Data. We discuss Agency vs Client side (yes there is a Star Wars Dark side reference), the importance of being a people-first leader, how diverse is your network? Catching the zeitgeist in marketing communication and strategy vs execution.  Contact: https://www.marketingtransformed.com/]]></itunes:summary><itunes:duration>1673</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/f1751c9e56cedbb22644d33633d041c8.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>57 - Arjo Ghosh Aftercast</title><link>https://www.spreaker.com/user/12482207/57-arjo-ghosh-aftercast</link><description><![CDATA[In this bonus AfterCast™ podcast episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the interview with Arjo Ghosh. The advent of digital marketing, self-reflection, the entrepreneurial spirit and the power of questioning. With case studies of some inspirational entrepreneurial success stories.  As always we finish with three key takeaways from the episode.  <br />Contact: <a href="https://www.marketingtransformed.com/" rel="noopener">https://www.marketingtransformed.com/</a>]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1087000660</guid><pubDate>Tue, 13 Jul 2021 23:09:44 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/45686450/1087000660_mtacrossthepond_57_arjo_ghosh_aftercast.mp3" length="38369615" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this bonus AfterCast™ podcast episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the interview with Arjo Ghosh. The advent of digital marketing, self-reflection, the entrepreneurial spirit and the power of questioning. With...</itunes:subtitle><itunes:summary><![CDATA[In this bonus AfterCast™ podcast episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the interview with Arjo Ghosh. The advent of digital marketing, self-reflection, the entrepreneurial spirit and the power of questioning. With case studies of some inspirational entrepreneurial success stories.  As always we finish with three key takeaways from the episode.  <br />Contact: <a href="https://www.marketingtransformed.com/" rel="noopener">https://www.marketingtransformed.com/</a>]]></itunes:summary><itunes:duration>1599</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c8053a0374dc487f72c8f914290bb7d3.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>56 - Arjo Ghosh Interview</title><link>https://www.spreaker.com/user/12482207/56-arjo-ghosh-interview</link><description><![CDATA[This week’s episode is a stimulating chat with entrepreneur, Arjo Ghosh. One of the earliest entrants into the digital marketing space and now working on a new venture. Chris Lawson and Samuel Monnie interview Arjo through his key moments in his career and what really drove him to become a better entrepreneur. “Challenging questions” is a key theme  to driving success, both personally and in business. Contact: <a href="https://www.marketingtransformed.com/" rel="noopener">https://www.marketingtransformed.com/</a>]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1086999703</guid><pubDate>Tue, 13 Jul 2021 23:07:42 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/45686451/1086999703_mtacrossthepond_56_arjo_ghosh_interview.mp3" length="40097458" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>This week’s episode is a stimulating chat with entrepreneur, Arjo Ghosh. One of the earliest entrants into the digital marketing space and now working on a new venture. Chris Lawson and Samuel Monnie interview Arjo through his key moments in his...</itunes:subtitle><itunes:summary><![CDATA[This week’s episode is a stimulating chat with entrepreneur, Arjo Ghosh. One of the earliest entrants into the digital marketing space and now working on a new venture. Chris Lawson and Samuel Monnie interview Arjo through his key moments in his career and what really drove him to become a better entrepreneur. “Challenging questions” is a key theme  to driving success, both personally and in business. Contact: <a href="https://www.marketingtransformed.com/" rel="noopener">https://www.marketingtransformed.com/</a>]]></itunes:summary><itunes:duration>1671</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c8053a0374dc487f72c8f914290bb7d3.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>55 - Samuel Chris Podcast</title><link>https://www.spreaker.com/user/12482207/55-samuel-chris-podcast</link><description><![CDATA[In this season 5 preview, Samuel Monnie and Chris Lawson announce the Marketing Transformed Playlist. We interview the greatest minds on both sides of the Pond,change makers impacting marketing culture for the better,and leaders who ripped up the rulebook to focus on routine disruption. In the AfterCast™ episode, you’ll get a recap,a reflection and our extended remix of topics that deserve more attention. Listen in if you are an entrepreneur, rising star or CMO looking for new ideas.  Contact: <a href="https://www.marketingtransformed.com/" rel="noopener">https://www.marketingtransformed.com/</a>]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1086998029</guid><pubDate>Tue, 13 Jul 2021 23:04:16 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/45686452/1086998029_mtacrossthepond_55_samuel_chris_podcast.mp3" length="24713635" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this season 5 preview, Samuel Monnie and Chris Lawson announce the Marketing Transformed Playlist. We interview the greatest minds on both sides of the Pond,change makers impacting marketing culture for the better,and leaders who ripped up the...</itunes:subtitle><itunes:summary><![CDATA[In this season 5 preview, Samuel Monnie and Chris Lawson announce the Marketing Transformed Playlist. We interview the greatest minds on both sides of the Pond,change makers impacting marketing culture for the better,and leaders who ripped up the rulebook to focus on routine disruption. In the AfterCast™ episode, you’ll get a recap,a reflection and our extended remix of topics that deserve more attention. Listen in if you are an entrepreneur, rising star or CMO looking for new ideas.  Contact: <a href="https://www.marketingtransformed.com/" rel="noopener">https://www.marketingtransformed.com/</a>]]></itunes:summary><itunes:duration>1030</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c8053a0374dc487f72c8f914290bb7d3.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>54 - Seaon 5 Trailer</title><link>https://www.spreaker.com/user/12482207/54-seaon-5-trailer</link><description><![CDATA[Season 5 is called the Marketing Transformed playlist because  <br />You get an interview episode with a special guest, accompanied by an AfterCast™  episode<br />In the AfterCast™ episode -  you’ll get a recap, a reflection and our extended remix of the topics that deserve more attention.<br />So if you are an entrepreneur, rising star or CMO looking for new ideas.<br />Find us at marketing transformed.com, on Spotify, apple, google and all good podcast platforms]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/1079008738</guid><pubDate>Wed, 30 Jun 2021 18:35:03 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/45515164/1079008738_mtacrossthepond_54_seaon_5_trailer.mp3" length="2432230" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>Season 5 is called the Marketing Transformed playlist because  
You get an interview episode with a special guest, accompanied by an AfterCast™  episode
In the AfterCast™ episode -  you’ll get a recap, a reflection and our extended remix of the topics...</itunes:subtitle><itunes:summary><![CDATA[Season 5 is called the Marketing Transformed playlist because  <br />You get an interview episode with a special guest, accompanied by an AfterCast™  episode<br />In the AfterCast™ episode -  you’ll get a recap, a reflection and our extended remix of the topics that deserve more attention.<br />So if you are an entrepreneur, rising star or CMO looking for new ideas.<br />Find us at marketing transformed.com, on Spotify, apple, google and all good podcast platforms]]></itunes:summary><itunes:duration>102</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/9b4bc2ef202348b00770065b199fe33e.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>53 - Season 4 FINALE Agile Marketing Action Plan (#AMAP)</title><link>https://www.spreaker.com/user/12482207/53-season-4-finale-agile-marketing-actio</link><description><![CDATA[That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the  Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to delivering marketing transformation. Whether you are early in your career, an established professional or an entrepreneur - you can take advantage of our free offer available to listeners through October 31 2020.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/898071226</guid><pubDate>Wed, 23 Sep 2020 07:38:01 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/41359295/898071226_mtacrossthepond_53_season_4_finale_agile_marketing_action_plan_amap.mp3" length="54950906" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the  Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to...</itunes:subtitle><itunes:summary><![CDATA[That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the  Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to delivering marketing transformation. Whether you are early in your career, an established professional or an entrepreneur - you can take advantage of our free offer available to listeners through October 31 2020.]]></itunes:summary><itunes:duration>2294</itunes:duration><itunes:keywords>amap</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bb139d1f1386e680cdee662f009e52bb.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>52 - How To Role Model Modern Leadership (#AMAP)</title><link>https://www.spreaker.com/user/12482207/52-how-to-role-model-modern-leadership-a</link><description><![CDATA[In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized. That’s why we provide a 6 step plan on how to role model modern leadership and leave you with examples and resources that you can put to use right now.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/893937301</guid><pubDate>Tue, 15 Sep 2020 23:16:28 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/41078179/893937301_mtacrossthepond_52_how_to_role_model_modern_leadership_amap.mp3" length="39182592" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda...</itunes:subtitle><itunes:summary><![CDATA[In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized. That’s why we provide a 6 step plan on how to role model modern leadership and leave you with examples and resources that you can put to use right now.]]></itunes:summary><itunes:duration>1636</itunes:duration><itunes:keywords>amap</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bb139d1f1386e680cdee662f009e52bb.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>51 - How To Inspire Collaboration With Your Product Partners (#AMAP)</title><link>https://www.spreaker.com/user/12482207/51-how-to-inspire-collaboration-with-you</link><description><![CDATA[In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play  - in breaking siloed relationships and ensuring you are truly customer-obsessed.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/890075746</guid><pubDate>Tue, 08 Sep 2020 23:42:40 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/41078180/890075746_mtacrossthepond_51_how_to_inspire_collaboration_with_your_product_partners_amap.mp3" length="42082850" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in...</itunes:subtitle><itunes:summary><![CDATA[In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play  - in breaking siloed relationships and ensuring you are truly customer-obsessed.]]></itunes:summary><itunes:duration>1757</itunes:duration><itunes:keywords>amap</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bb139d1f1386e680cdee662f009e52bb.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>50 - How To Measure What Matters (#AMAP)</title><link>https://www.spreaker.com/user/12482207/50-how-to-measure-what-matters-amap</link><description><![CDATA[In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/885942904</guid><pubDate>Tue, 01 Sep 2020 22:55:12 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/40766299/885942904_mtacrossthepond_50_how_to_measure_what_matters_amap.mp3" length="35037220" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing...</itunes:subtitle><itunes:summary><![CDATA[In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.]]></itunes:summary><itunes:duration>1463</itunes:duration><itunes:keywords>amap</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bb139d1f1386e680cdee662f009e52bb.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>49 - How To Fuel A Transformation Mindset</title><link>https://www.spreaker.com/user/12482207/49-how-to-fuel-a-transformation-mindset</link><description><![CDATA[In this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and  look to affect change.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/882094447</guid><pubDate>Wed, 26 Aug 2020 00:15:39 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/40766298/882094447_mtacrossthepond_49_how_to_fuel_a_transformation_mindset.mp3" length="36654804" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and  look...</itunes:subtitle><itunes:summary><![CDATA[In this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and  look to affect change.]]></itunes:summary><itunes:duration>1530</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bb139d1f1386e680cdee662f009e52bb.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>48 - How To Develop Your Growth Mindset</title><link>https://www.spreaker.com/user/12482207/48-how-to-develop-your-growth-mindset</link><description><![CDATA[In this episode we celebrate the work of Carol Dweck and the research that encourages us to adopt the growth mindset instead of the fixed mindset. We also tell stories of our successes, failures and learnings, and leave you with examples and resources that you can put to use right now.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/878166976</guid><pubDate>Tue, 18 Aug 2020 23:38:31 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/40467930/878166976_mtacrossthepond_48_how_to_develop_your_growth_mindset.mp3" length="39014824" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>In this episode we celebrate the work of Carol Dweck and the research that encourages us to adopt the growth mindset instead of the fixed mindset. We also tell stories of our successes, failures and learnings, and leave you with examples and resources...</itunes:subtitle><itunes:summary><![CDATA[In this episode we celebrate the work of Carol Dweck and the research that encourages us to adopt the growth mindset instead of the fixed mindset. We also tell stories of our successes, failures and learnings, and leave you with examples and resources that you can put to use right now.]]></itunes:summary><itunes:duration>1629</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bb139d1f1386e680cdee662f009e52bb.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>47 - How To Excel At Customer Experience</title><link>https://www.spreaker.com/user/12482207/47-how-to-excel-at-customer-experience</link><description><![CDATA[At a time where customer experience is everything, organizations are having to see business from their audiences’ point of view and adapt their strategies accordingly. In this episode we explain why It’s time to say goodbye to siloed thinking and provide an action plan on how to excel at customer experience to delight your consumers, customers and shoppers.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/874233691</guid><pubDate>Tue, 11 Aug 2020 23:34:03 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/40467929/874233691_mtacrossthepond_47_how_to_excel_at_customer_experience.mp3" length="43888860" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>At a time where customer experience is everything, organizations are having to see business from their audiences’ point of view and adapt their strategies accordingly. In this episode we explain why It’s time to say goodbye to siloed thinking and...</itunes:subtitle><itunes:summary><![CDATA[At a time where customer experience is everything, organizations are having to see business from their audiences’ point of view and adapt their strategies accordingly. In this episode we explain why It’s time to say goodbye to siloed thinking and provide an action plan on how to excel at customer experience to delight your consumers, customers and shoppers.]]></itunes:summary><itunes:duration>1832</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bb139d1f1386e680cdee662f009e52bb.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>46 - How To Generate Killer Content And Cultivate Creativity</title><link>https://www.spreaker.com/user/12482207/46-how-to-generate-killer-content-and-cu</link><description><![CDATA[Content, content, content. It's Probably the marketing buzz word of the last decade or so. With the exponential growth of the web, mobile, video and apps we need messaging that will translate throughout the customer experience. In this episode we help you to bring your brand to life with creativity and killer marketing content to win with your consumers, customers and shoppers.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/870295975</guid><pubDate>Tue, 04 Aug 2020 22:36:06 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/40224359/870295975_mtacrossthepond_46_how_to_generate_killer_content_and_cultivate_creativity.mp3" length="37170002" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>Content, content, content. It's Probably the marketing buzz word of the last decade or so. With the exponential growth of the web, mobile, video and apps we need messaging that will translate throughout the customer experience. In this episode we help...</itunes:subtitle><itunes:summary><![CDATA[Content, content, content. It's Probably the marketing buzz word of the last decade or so. With the exponential growth of the web, mobile, video and apps we need messaging that will translate throughout the customer experience. In this episode we help you to bring your brand to life with creativity and killer marketing content to win with your consumers, customers and shoppers.]]></itunes:summary><itunes:duration>1552</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bb139d1f1386e680cdee662f009e52bb.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>45 -  How To Do Performance Marketing</title><link>https://www.spreaker.com/user/12482207/45-how-to-do-performance-marketing</link><description><![CDATA[After outlining the four cornerstones that are needed (ie the foundations that every agile marketing action plan (#AMAP) should have -  we focus this episode at top of the funnel. We explore the techniques, tools and most critical skills to secure growth for your product, brand, company as you learn how to do Performance Marketing.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/866280532</guid><pubDate>Wed, 29 Jul 2020 00:09:16 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/40224360/866280532_mtacrossthepond_45_how_to_do_performance_marketing.mp3" length="41771102" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>After outlining the four cornerstones that are needed (ie the foundations that every agile marketing action plan (#AMAP) should have -  we focus this episode at top of the funnel. We explore the techniques, tools and most critical skills to secure...</itunes:subtitle><itunes:summary><![CDATA[After outlining the four cornerstones that are needed (ie the foundations that every agile marketing action plan (#AMAP) should have -  we focus this episode at top of the funnel. We explore the techniques, tools and most critical skills to secure growth for your product, brand, company as you learn how to do Performance Marketing.]]></itunes:summary><itunes:duration>1744</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b8fb788274451ec7722d7a6938711e89.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>44 - How To Update And Evolve Your Marketing Playbook</title><link>https://www.spreaker.com/user/12482207/44-how-to-update-and-evolve-your-marketi</link><description><![CDATA[This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that's fit for modern marketers everywhere.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/862177792</guid><pubDate>Tue, 21 Jul 2020 22:57:39 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/39972432/862177792_mtacrossthepond_44_how_to_update_and_evolve_your_marketing_playbook.mp3" length="35348342" type="audio/mpeg"/><itunes:author>ATP</itunes:author><itunes:subtitle>This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that's fit for modern marketers everywhere.</itunes:subtitle><itunes:summary><![CDATA[This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that's fit for modern marketers everywhere.]]></itunes:summary><itunes:duration>1476</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b8fb788274451ec7722d7a6938711e89.jpg"/><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
