Franchise Advisory Board | Expert Franchising Advice for Franchise Leaders

Franchise Advisory Board | Expert Franchising Advice for Franchise Leadershttps://www.spreaker.com/show/the-franchise-advisory-board
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.

Join franchising gurus to learn best practices in FranDev, franchise software, franchise marketing, franchise operations, and even motivation and franchisee relationship management.

We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.

This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.

We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.

Thank you to our sponsor ClientTether, the top Franchise CRM - www.clienttether.com

Enjoy!]]>enBusinessCopyright Dave Hansenhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/00205865166a32e6648115f24bdeff46.jpgFranchise Advisory Board | Expert Franchising Advice for Franchise Leadershttps://www.spreaker.com/show/the-franchise-advisory-boardFri, 10 Jul 2026 22:23:52 +0000Dave HansenDave Hansendave.hansen1@gmail.comEvery franchise needs expert advice. So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you. Join franchise industry experts to learn best practices in franchise sales, franchise marketing, and operations.
So, we're bringing the business strategy, marketing, sales, and franchise growth experts to you.

Join franchising gurus to learn best practices in FranDev, franchise software, franchise marketing, franchise operations, and even motivation and franchisee relationship management.

We'll deliver actionable, valuable insights each podcast from true experts in franchising that are really doing what they talk about, rather than just talking about it. It's a subtle but important difference that you'll feel when you tune in.

This is a no chest-beating podcast as well. There are plenty of those available. We focus on what we know will help emerging, growing and even well-established franchise systems take the next step toward franchising nirvana.

We'll publish a new episode every 10 days, and episodes should last between 25 and 40 minutes.

Thank you to our sponsor ClientTether, the top Franchise CRM - www.clienttether.com

Enjoy!]]>falseepisodicWhy Good Franchise Leads Disappear | A Better Candidate Follow-Up Strategyhttps://www.spreaker.com/episode/why-good-franchise-leads-disappear-a-better-candidate-follow-up-strategy--72921148
In this episode of The Franchise Advisory Board Podcast, Dave Hansen talks with Lizzy Young, CFE, a Fractional Chief Growth Officer for franchisors. Lizzy partners with leadership teams to design connected growth systems that improve full-funnel performance, from franchise development and marketing to unit-level customer acquisition.

A huge thank you to ClientTether, our episode sponsor. ClientTether’s franchise CRM and lead-nurturing platform helps franchise brands improve lead response, candidate communication, pipeline visibility, and long-term nurturing.

Dave and Lizzy discuss where franchisors lose candidates, why lead quality issues are often tied to unclear information, and how brands can build stronger systems around attribution, positioning, candidate experience, and reengagement. Lizzy also shares why franchisors need to think beyond basic demographics and build franchisee personas around motivations, concerns, strengths, weaknesses, and lifestyle goals.

This conversation is especially relevant for franchise leaders, FSOs, franchise development teams, marketers, and operators who want to improve conversion without simply chasing more lead volume. As Lizzy explains, the better question is not always, “How do we get more leads?” It is often, “Where are the right candidates getting lost?”

Throughout the episode, listeners will learn:

• How AI is changing the way candidates find and evaluate franchise opportunities
• Why content and channel diversification are now essential for franchise development
• How to connect lead sources to closed deals, not just inquiry volume
• Why lead quality improves when expectations are clearer earlier
• How to make franchise support more specific and easier to understand
• Why psychographics matter when defining the ideal franchisee
• What causes candidate ghosting and how teams can reengage over time

This episode is for franchisors that want to improve franchise development strategy, strengthen candidate conversion, and build more connected systems across marketing, sales, and leadership.

#franchising #franchisegrowth #franchisedevelopment #franchisecrm #clienttether #franchisemarketing #leadgeneration #franchisesales #franchiseleadership #franchiseoperations #customerexperience #salesstrategy #franchisebusiness #growthsystems #franchiseowners

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/72921148Tue, 14 Jul 2026 03:00:05 +0000Dave HansenFranchise development teams are facing a different kind of market. Candidates are researching differently, AI is changing search behavior, lead volume is shifting, and many brands are competing for the same experienced multi-unit operators with...
In this episode of The Franchise Advisory Board Podcast, Dave Hansen talks with Lizzy Young, CFE, a Fractional Chief Growth Officer for franchisors. Lizzy partners with leadership teams to design connected growth systems that improve full-funnel performance, from franchise development and marketing to unit-level customer acquisition.

A huge thank you to ClientTether, our episode sponsor. ClientTether’s franchise CRM and lead-nurturing platform helps franchise brands improve lead response, candidate communication, pipeline visibility, and long-term nurturing.

Dave and Lizzy discuss where franchisors lose candidates, why lead quality issues are often tied to unclear information, and how brands can build stronger systems around attribution, positioning, candidate experience, and reengagement. Lizzy also shares why franchisors need to think beyond basic demographics and build franchisee personas around motivations, concerns, strengths, weaknesses, and lifestyle goals.

This conversation is especially relevant for franchise leaders, FSOs, franchise development teams, marketers, and operators who want to improve conversion without simply chasing more lead volume. As Lizzy explains, the better question is not always, “How do we get more leads?” It is often, “Where are the right candidates getting lost?”

Throughout the episode, listeners will learn:

• How AI is changing the way candidates find and evaluate franchise opportunities
• Why content and channel diversification are now essential for franchise development
• How to connect lead sources to closed deals, not just inquiry volume
• Why lead quality improves when expectations are clearer earlier
• How to make franchise support more specific and easier to understand
• Why psychographics matter when defining the ideal franchisee
• What causes candidate ghosting and how teams can reengage over time

This episode is for franchisors that want to improve franchise development strategy, strengthen candidate conversion, and build more connected systems across marketing, sales, and leadership.

#franchising #franchisegrowth #franchisedevelopment #franchisecrm #clienttether #franchisemarketing #leadgeneration #franchisesales #franchiseleadership #franchiseoperations #customerexperience #salesstrategy #franchisebusiness #growthsystems #franchiseowners

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2538aiinfranchising,candidateexperience,clienttether,franchisecandidates,franchisecrm,franchisedevelopment,franchisegrowth,franchiseleadership,franchisemarketing,franchisesales,franchising,growthstrategy,leadgeneration,leadnurturing,marketingattribution,salesstrategyfalse616fullWhy Brands Winning AI Search Are Doubling Down on AEOhttps://www.spreaker.com/episode/why-brands-winning-ai-search-are-doubling-down-on-aeo--72639960

Why SEO is far from dead—and more important than ever
How AI search engines choose which brands to recommend
The role of Reddit, LinkedIn, YouTube, and reviews in GEO success
Why online scheduling and rapid response systems drive higher conversions
How franchise brands can build stronger digital authority in an AI-first world
Practical ways to improve visibility, reputation, and revenue growth

Why SEO is far from dead—and more important than ever
How AI search engines choose which brands to recommend
The role of Reddit, LinkedIn, YouTube, and reviews in GEO success
Why online scheduling and rapid response systems drive higher conversions
How franchise brands can build stronger digital authority in an AI-first world
Practical ways to improve visibility, reputation, and revenue growth

Whether you're a franchisor, franchisee, marketer, or growth-minded business owner, this episode delivers actionable strategies to help your brand thrive as AI continues to transform the customer journey.#franchising #franchisemarketing #seo #geo #aeo #artificialintelligence #chatgpt #digitalmarketing #franchisedevelopment #leadgeneration #customerexperience #smallbusinessgrowth #homeservices #franchisegrowth #clienttether

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2617aeo,artificialintelligence,chatgpt,clienttether,customerexperience,digitalmarketing,franchisedevelopment,franchisegrowth,franchisemarketing,franchising,geo,homeservices,leadgeneration,seo,smallbusinessgrowthfalse615fullBalancing Humans and Tech: The Formula for Building Consumer Trusthttps://www.spreaker.com/episode/balancing-humans-and-tech-the-formula-for-building-consumer-trust--72541922
Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/72541922Tue, 16 Jun 2026 11:15:02 +0000Dave HansenIn this episode of The Franchise Advisory Board Podcast, host Dave Hansen sits down with Ahson Kazi, Vice President of Partnerships and Growth at Lumin.ai, to explore one of the most important questions facing franchise brands today: How do you...
Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2384artificialintelligence,clienttether,customerexperience,franchiseadvisoryboard,franchisedevelopment,franchisegrowth,franchisemarketing,franchisesales,franchising,leadmanagement,luminai,salesautomationfalse614fullWhy Your Franchise Is Growing Fast… But Running Out of Cashhttps://www.spreaker.com/episode/why-your-franchise-is-growing-fast-but-running-out-of-cash--72159391Everyone loves talking about EBITDA… but what happens when franchisees can’t actually collect their money? Keith breaks down why accounts receivable is quietly crushing service businesses, how the average small business waits 47 days to get paid, and why speeding up cash collection can completely change the trajectory of a franchise system.
Dave and Keith dive deep into:
• The true cost of slow AR and delayed payments
• Why “speed to cash” matters more than most franchisors realize
• The hidden labor costs of chasing invoices manually
• Why QuickBooks alone isn’t a real AR system
• How automation, AI, and systemization reduce franchisee stress
• The psychology shift around surcharges and digital payments
• Why franchisees avoid the financial tasks they don’t understand
• How brands should coach around cash flow, P&Ls, and payment systems
• The importance of building systems that cover franchisee weaknesses
• Why technology should amplify humans — not replace them
The conversation also takes a fun detour into golf, travel, Utah mastermind events, nature-driven networking experiences, and Keith accidentally inventing “52 states.” Yes… that happened.
If you run a service franchise, support franchisees, or want to build stronger operational systems, this episode is packed with practical insights you probably aren’t hearing anywhere else.
A huge thank you to our episode sponsor, ClientTether, for helping franchise brands create stronger systems, better communication, and more scalable franchise growth.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/72159391Tue, 26 May 2026 10:45:02 +0000Dave HansenIn this episode of the Franchise Advisory Board Podcast, host Dave Hansen sits down with Keith Levenson — self-proclaimed “Grand Poobah of Franchising” at Biller Genie — for a fast-paced, hilarious, and surprisingly eye-opening conversation about one...Everyone loves talking about EBITDA… but what happens when franchisees can’t actually collect their money? Keith breaks down why accounts receivable is quietly crushing service businesses, how the average small business waits 47 days to get paid, and why speeding up cash collection can completely change the trajectory of a franchise system.
Dave and Keith dive deep into:
• The true cost of slow AR and delayed payments
• Why “speed to cash” matters more than most franchisors realize
• The hidden labor costs of chasing invoices manually
• Why QuickBooks alone isn’t a real AR system
• How automation, AI, and systemization reduce franchisee stress
• The psychology shift around surcharges and digital payments
• Why franchisees avoid the financial tasks they don’t understand
• How brands should coach around cash flow, P&Ls, and payment systems
• The importance of building systems that cover franchisee weaknesses
• Why technology should amplify humans — not replace them
The conversation also takes a fun detour into golf, travel, Utah mastermind events, nature-driven networking experiences, and Keith accidentally inventing “52 states.” Yes… that happened.
If you run a service franchise, support franchisees, or want to build stronger operational systems, this episode is packed with practical insights you probably aren’t hearing anywhere else.
A huge thank you to our episode sponsor, ClientTether, for helping franchise brands create stronger systems, better communication, and more scalable franchise growth.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2403accountsreceivable,aiinbusiness,billergenie,businessautomation,businesspodcast,businesssystems,cashflow,clienttether,entrepreneurship,franchiseadvisoryboard,franchisebusiness,franchisecoaching,franchisegrowth,franchiseoperations,franchising,homeservices,quickbooks,servicemarketing,servicetrades,smallbusinessfalse613fullHow Branding Fuels Franchise Growth (And Why Most Franchisors Ignore It)https://www.spreaker.com/episode/how-branding-fuels-franchise-growth-and-why-most-franchisors-ignore-it--72061199
In this episode of The Franchise Advisory Board Podcast, Dave Hansen sits down with branding expert Todd Anthony to break down the psychology behind successful brands, franchise growth, customer trust, and audience alignment.
They explore how branding impacts customer perception, why franchises must understand their target audience, and how companies can evolve their messaging without alienating loyal customers.

First, a big thank you to our episode sponsor, ClientTether, for supporting the show and helping franchise brands build stronger, more connected relationships through smart automation.
From Chick-fil-A and Apple to Quiznos, Toys R Us, Budweiser, and home service franchises, this conversation dives deep into real-world examples of branding wins, branding failures, and what businesses can learn from both.

You’ll learn:
• Why every business has a brand — whether intentional or not
• How customer perception shapes business growth
• Why trust and consistency matter in franchising
• How to know when your brand needs a refresh
• The dangers of targeting the wrong audience
• Why audience research is critical for scaling
• How franchises can evolve their brand without losing identity
• The role of differentiation in crowded markets
• How strong branding creates emotional loyalty
Todd Anthony also shares practical strategies for:
Brand positioning
Franchise marketing
Audience targeting
Brand governance
Customer trust building
Brand consistency
Rebranding strategies
Market differentiation

Whether you’re a franchise owner, marketer, entrepreneur, or creative strategist, this episode is packed with actionable branding insights you can apply immediately.

Special thanks to our guest Todd Anthony from Pinwheel Agency for joining the show and sharing his expertise.

Connect with Todd:
• Website: Pinwheel Agency
• LinkedIn: Todd Anthony on LinkedIn

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/72061199Tue, 19 May 2026 10:45:02 +0000Dave HansenWhat makes people love brands like Apple and Chick-fil-A — while distrusting others like McDonald’s? In this episode of The Franchise Advisory Board Podcast, Dave Hansen sits down with branding expert Todd Anthony to break down the psychology behind...
In this episode of The Franchise Advisory Board Podcast, Dave Hansen sits down with branding expert Todd Anthony to break down the psychology behind successful brands, franchise growth, customer trust, and audience alignment.
They explore how branding impacts customer perception, why franchises must understand their target audience, and how companies can evolve their messaging without alienating loyal customers.

First, a big thank you to our episode sponsor, ClientTether, for supporting the show and helping franchise brands build stronger, more connected relationships through smart automation.
From Chick-fil-A and Apple to Quiznos, Toys R Us, Budweiser, and home service franchises, this conversation dives deep into real-world examples of branding wins, branding failures, and what businesses can learn from both.

You’ll learn:
• Why every business has a brand — whether intentional or not
• How customer perception shapes business growth
• Why trust and consistency matter in franchising
• How to know when your brand needs a refresh
• The dangers of targeting the wrong audience
• Why audience research is critical for scaling
• How franchises can evolve their brand without losing identity
• The role of differentiation in crowded markets
• How strong branding creates emotional loyalty
Todd Anthony also shares practical strategies for:
Brand positioning
Franchise marketing
Audience targeting
Brand governance
Customer trust building
Brand consistency
Rebranding strategies
Market differentiation

Whether you’re a franchise owner, marketer, entrepreneur, or creative strategist, this episode is packed with actionable branding insights you can apply immediately.

Special thanks to our guest Todd Anthony from Pinwheel Agency for joining the show and sharing his expertise.

Connect with Todd:
• Website: Pinwheel Agency
• LinkedIn: Todd Anthony on LinkedIn

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2206brandidentity,branding,brandstrategy,businessgrowth,businesspodcast,customerexperience,customertrust,digitalmarketing,entrepreneurship,franchisebusiness,franchiseowner,franchising,marketingpodcast,marketingstrategy,smallbusinessfalse612fullWhere AI Should Replace Humans in Franchising (And Where It Never Should)https://www.spreaker.com/episode/where-ai-should-replace-humans-in-franchising-and-where-it-never-should--71963322 Adminify, to unpack one of the biggest conversations happening in franchising right now: where, when, and how agentic AI actually belongs inside a franchise system.Before diving into the tech, Jeremy shares why Adminify stands apart from the “everybody-and-their-cousin-has-an-AI-company” crowd. His team didn’t just build software from the sidelines — they bought franchises themselves to understand the real-world tension between franchisors wanting consistency and franchisees needing flexibility. That hands-on experience shaped an AI platform built specifically for franchising, already powering more than 3 million conversations and over 100,000 autonomous bookings this year alone.Dave and Jeremy tackle the fears brands have around AI adoption — from concerns about losing the human touch to employees wondering if AI is coming for their jobs. Jeremy explains why the best AI strategies aren’t about replacing people, but freeing teams from repetitive tasks so they can focus on higher-value relationships, customer care, and business growth.The conversation gets practical fast. They break down exactly where AI delivers the biggest wins today:

speed-to-lead and missed call recovery
appointment booking and rescheduling
customer support and repetitive FAQs
payment collection and reducing churn
review generation and customer sentiment tracking
integrating CRM data to create personalized customer experiences

speed-to-lead and missed call recovery
appointment booking and rescheduling
customer support and repetitive FAQs
payment collection and reducing churn
review generation and customer sentiment tracking
integrating CRM data to create personalized customer experiences

Jeremy also shares fascinating insights about regional AI adoption, why certain markets respond differently to voice AI, and why context-rich CRM integrations are the secret sauce to making AI actually feel intelligent instead of robotic.One of the biggest takeaways? AI works best as a “safety net” — making sure no lead, customer question, or opportunity falls through the cracks while empowering human teams to focus on the moments that truly require empathy and connection.This episode is packed with real-world franchise examples, ROI discussions, cautionary tales about bad AI implementations, and practical strategies for brands trying to navigate the rapidly evolving AI landscape without damaging customer experience.Huge thanks to our episode sponsor, ClientTether, for supporting conversations that help franchise brands scale smarter, serve customers better, and stay ahead of the curve.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2582adminify,agenticai,ai,artificialintelligence,automation,businessautomation,businessgrowth,clienttether,crm,customerservice,franchisebusiness,franchisedevelopment,franchisepodcast,franchising,home,leadgeneration,servicesfalse611fullFrom Guesswork to Growth: How to Build a Predictable FranDev Systemhttps://www.spreaker.com/episode/from-guesswork-to-growth-how-to-build-a-predictable-frandev-system--71865011Host Dave Hansen sits down with Jacob Grady, founder and CEO of Surface Experts, a rapidly growing mobile repair franchise that’s redefining what smart, tech-forward service brands can look like. But Jacob’s story doesn’t start in a boardroom—it starts in Bogotá, Colombia, where he launched a repair business to fund a nonprofit fighting human trafficking. That origin story sets the tone for everything that follows: purpose-driven growth over flashy expansion.
A major theme throughout the episode? “Better before bigger.” Borrowed from the philosophy behind Chick-fil-A’s growth, Jacob emphasizes that scaling too fast—especially in franchising—can break a system if the wrong operators get in. Instead of chasing deal volume, Surface Experts has shifted toward tightening its candidate filter, focusing on long-term success over short-term wins.
Listeners get a behind-the-scenes look at what actually separates great franchisees from costly mistakes. Jacob breaks down clear red flags:
The “yeah, yeah, yeah” ego-driven candidate who later becomes a “yeah, but” operator
The overly analytical “consultant” who struggles to execute
The lone wolf who can’t build or lead teams
On the flip side, green flags include humility, accountability, and the ability to recruit and develop people—because ultimately, franchise success is a team sport.
The episode also challenges one of franchising’s biggest myths: semi-absentee ownership. Both Dave and Jacob call it out bluntly—it rarely works early on. Real success comes from rolling up your sleeves, understanding the business deeply, and earning the ability to step back later.
Another standout insight is how culture is built—not through posters or slogans, but through consistent, intentional actions. From family-hosted dinners during training to highly collaborative franchisee networks, Surface Experts has created an ecosystem where owners genuinely support each other. That culture becomes a powerful validation tool for new candidates.
The conversation closes with a practical look at franchise development: working with brokers, defining non-negotiables, and using tools like AI to better evaluate candidates. The takeaway is clear—a strong system isn’t built by saying yes to more people, but by saying no to the wrong ones faster.
A thoughtful, honest, and occasionally funny episode packed with real-world lessons for franchisors and operators alike.
Special thanks to ClientTether, our episode sponsor, for supporting conversations that help brands grow smarter and stronger.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/71865011Tue, 05 May 2026 10:45:02 +0000Dave HansenIn this episode of The Franchise Advisory Board Podcast, the conversation kicks off with a dose of humor (“smile like the village idiot”) and quickly settles into a masterclass on building franchise systems the right way—intentionally, sustainably,...Host Dave Hansen sits down with Jacob Grady, founder and CEO of Surface Experts, a rapidly growing mobile repair franchise that’s redefining what smart, tech-forward service brands can look like. But Jacob’s story doesn’t start in a boardroom—it starts in Bogotá, Colombia, where he launched a repair business to fund a nonprofit fighting human trafficking. That origin story sets the tone for everything that follows: purpose-driven growth over flashy expansion.
A major theme throughout the episode? “Better before bigger.” Borrowed from the philosophy behind Chick-fil-A’s growth, Jacob emphasizes that scaling too fast—especially in franchising—can break a system if the wrong operators get in. Instead of chasing deal volume, Surface Experts has shifted toward tightening its candidate filter, focusing on long-term success over short-term wins.
Listeners get a behind-the-scenes look at what actually separates great franchisees from costly mistakes. Jacob breaks down clear red flags:
The “yeah, yeah, yeah” ego-driven candidate who later becomes a “yeah, but” operator
The overly analytical “consultant” who struggles to execute
The lone wolf who can’t build or lead teams
On the flip side, green flags include humility, accountability, and the ability to recruit and develop people—because ultimately, franchise success is a team sport.
The episode also challenges one of franchising’s biggest myths: semi-absentee ownership. Both Dave and Jacob call it out bluntly—it rarely works early on. Real success comes from rolling up your sleeves, understanding the business deeply, and earning the ability to step back later.
Another standout insight is how culture is built—not through posters or slogans, but through consistent, intentional actions. From family-hosted dinners during training to highly collaborative franchisee networks, Surface Experts has created an ecosystem where owners genuinely support each other. That culture becomes a powerful validation tool for new candidates.
The conversation closes with a practical look at franchise development: working with brokers, defining non-negotiables, and using tools like AI to better evaluate candidates. The takeaway is clear—a strong system isn’t built by saying yes to more people, but by saying no to the wrong ones faster.
A thoughtful, honest, and occasionally funny episode packed with real-world lessons for franchisors and operators alike.
Special thanks to ClientTether, our episode sponsor, for supporting conversations that help brands grow smarter and stronger.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3145businessstrategy,culturebuilding,entrepreneurship,franchisedevelopment,franchisegrowth,franchiseowners,franchising,leadership,scalingbusiness,smallbusinessfalse610fullBuild vs Buy in Franchising: How AI Is Changing the Game for Smart Brandshttps://www.spreaker.com/episode/build-vs-buy-in-franchising-how-ai-is-changing-the-game-for-smart-brands--71680431
We kick things off with Jeff’s journey from a 20-year-old entrepreneur to building a multi-state franchise brand rooted in helping seniors age in place with dignity. His passion extends beyond business, highlighted by his 9,500-mile bike ride across 31 states to launch the Close the Gap in Senior Care movement—now a nonprofit making a real impact in communities.
From there, we dive into the heart of the episode: the evolving “build vs. buy” debate in franchise tech. Jeff shares why Caring Senior Service chose to build its own operating system, the risks of relying on third-party platforms, and how owning your tech can protect your competitive edge. But it’s not all pro-build—this is a balanced, real-world conversation about cost, scale, expertise, and knowing when not to build.

We also explore how AI is reshaping the equation, enabling faster prototyping, smarter workflows, and new ways to unlock value from data—without losing sight of what matters most: human connection.

A must-listen for franchise leaders thinking about tech strategy, innovation, and where to place their next bet.

Special thanks to our episode sponsor, ClientTether, for supporting the show and helping franchise brands operate smarter and grow faster.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/71680431Tue, 28 Apr 2026 10:45:02 +0000Dave HansenIn this episode of The Franchise Advisory Board Podcast, we sit down with Jeff Salter, CEO & Founder of Caring Senior Service—one of the true OGs in senior care franchising. With over 30 years in the industry and 25 years franchising, Jeff brings...
We kick things off with Jeff’s journey from a 20-year-old entrepreneur to building a multi-state franchise brand rooted in helping seniors age in place with dignity. His passion extends beyond business, highlighted by his 9,500-mile bike ride across 31 states to launch the Close the Gap in Senior Care movement—now a nonprofit making a real impact in communities.
From there, we dive into the heart of the episode: the evolving “build vs. buy” debate in franchise tech. Jeff shares why Caring Senior Service chose to build its own operating system, the risks of relying on third-party platforms, and how owning your tech can protect your competitive edge. But it’s not all pro-build—this is a balanced, real-world conversation about cost, scale, expertise, and knowing when not to build.

We also explore how AI is reshaping the equation, enabling faster prototyping, smarter workflows, and new ways to unlock value from data—without losing sight of what matters most: human connection.

A must-listen for franchise leaders thinking about tech strategy, innovation, and where to place their next bet.

Special thanks to our episode sponsor, ClientTether, for supporting the show and helping franchise brands operate smarter and grow faster.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2512aiinbusiness,buildvsbuy,businessgrowth,clienttether,entrepreneurship,franchiseleadership,franchisepodcast,franchisetechnology,franchising,seniorcarefalse69fullWhy Most Marketing Fails: The 95% Waste Problem (And the System That Solves It)https://www.spreaker.com/episode/why-most-marketing-fails-the-95-waste-problem-and-the-system-that-solves-it--71503524On this episode of The Franchise Advisory Board Podcast, we dive into the hidden inefficiencies in home service marketing, lead generation, and what it really takes to maximize ROI in today’s competitive landscape.A big thank you to our episode sponsor, ClientTether, for providing leading franchise software and supporting conversations that help franchisors grow smarter and faster.This episode features a dynamic discussion with Daniel Dixon, CEO of SendJim, whose journey from running his own home service business to building a data-driven marketing platform brings a practical, real-world perspective to the table. With over a decade of experience and insights drawn from hundreds of thousands of customer data points, Daniel shares how modern marketing is evolving beyond traditional demographics into behavioral and predictive targeting.We explore how most home service brands are unknowingly wasting a significant portion of their marketing budget—often up to 95%—by focusing only on in-market buyers. While only a small percentage of customers are actively searching at any given time, the real opportunity lies in identifying and nurturing “off-market” leads who are far more likely to convert over time.A key theme? It’s not just about generating more leads—it’s about doing more with the ones you already have. From unresponsive inquiries to lost quotes and past customers, this episode highlights how better follow-up, automation, and long-term nurturing can unlock massive hidden revenue.We also unpack:
Why the “3% in-market” rule should change how you think about growth
How off-market leads can be 4–5x more likely to buy
The importance of speed-to-lead—and why being first matters more than being best
How poor follow-up systems are silently killing your conversions
Why consistency in marketing beats one-time campaigns
How reviews and customer experience impact visibility in an AI-driven world
The massive opportunity in re-engaging old leads and past customers
Why most businesses don’t have a lead problem—they have a system problemAt its core, this episode is a reminder that growth doesn’t come from spending more—it comes from spending smarter, following up better, and building systems that work long after the first touchpoint.If you’re in franchising or home services, this is a conversation you don’t want to miss.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/71503524Tue, 21 Apr 2026 10:45:02 +0000Dave HansenOn this episode of The Franchise Advisory Board Podcast, we dive into the hidden inefficiencies in home service marketing, lead generation, and what it really takes to maximize ROI in today’s competitive landscape.A big thank you to our episode...On this episode of The Franchise Advisory Board Podcast, we dive into the hidden inefficiencies in home service marketing, lead generation, and what it really takes to maximize ROI in today’s competitive landscape.A big thank you to our episode sponsor, ClientTether, for providing leading franchise software and supporting conversations that help franchisors grow smarter and faster.This episode features a dynamic discussion with Daniel Dixon, CEO of SendJim, whose journey from running his own home service business to building a data-driven marketing platform brings a practical, real-world perspective to the table. With over a decade of experience and insights drawn from hundreds of thousands of customer data points, Daniel shares how modern marketing is evolving beyond traditional demographics into behavioral and predictive targeting.We explore how most home service brands are unknowingly wasting a significant portion of their marketing budget—often up to 95%—by focusing only on in-market buyers. While only a small percentage of customers are actively searching at any given time, the real opportunity lies in identifying and nurturing “off-market” leads who are far more likely to convert over time.A key theme? It’s not just about generating more leads—it’s about doing more with the ones you already have. From unresponsive inquiries to lost quotes and past customers, this episode highlights how better follow-up, automation, and long-term nurturing can unlock massive hidden revenue.We also unpack:
Why the “3% in-market” rule should change how you think about growth
How off-market leads can be 4–5x more likely to buy
The importance of speed-to-lead—and why being first matters more than being best
How poor follow-up systems are silently killing your conversions
Why consistency in marketing beats one-time campaigns
How reviews and customer experience impact visibility in an AI-driven world
The massive opportunity in re-engaging old leads and past customers
Why most businesses don’t have a lead problem—they have a system problemAt its core, this episode is a reminder that growth doesn’t come from spending more—it comes from spending smarter, following up better, and building systems that work long after the first touchpoint.If you’re in franchising or home services, this is a conversation you don’t want to miss.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2414businessgrowth,clienttether,customerexperience,franchising,homeservices,leadgeneration,marketingstrategyfalse68fullFranchise Development Is Changing Fast | How to Win in Uncertain Timeshttps://www.spreaker.com/episode/franchise-development-is-changing-fast-how-to-win-in-uncertain-times--71299381
A big thank you to our episode sponsor, ClientTether, for supporting conversations that help franchisors grow smarter and faster.This episode features a dynamic discussion with Colette Bell, whose journey from co-founding a handyman business in a garage to scaling and exiting a nationally recognized brand brings real-world perspective to the table. From early franchising days to becoming part of the Ace Hardware family, her story is packed with insights on growth, resilience, and staying grounded in your brand’s roots.

We explore how today’s franchise landscape is shifting—where candidates are more informed, more cautious, and expecting deeper transparency. The Franchise Disclosure Document (FDD) remains a cornerstone, but the conversation highlights how simply “checking the box” isn’t enough anymore. Instead, brands are finding success by proactively educating candidates through video, data, and open access to real performance insights.A key theme? Transparency isn’t a risk—it’s a growth strategy. Brands that openly share financials, expectations, and even challenges are building stronger pipelines and attracting more aligned franchisees.

We also unpack:

Why slower, more thoughtful candidate journeys are actually a good thing
How emotional connection and trust are built before the first call
The power of franchisee referrals—and why they’re more selective than ever
How AI and data are reshaping how candidates evaluate opportunities
Why helping candidates self-select out early can save everyone time and resources

Why slower, more thoughtful candidate journeys are actually a good thing
How emotional connection and trust are built before the first call
The power of franchisee referrals—and why they’re more selective than ever
How AI and data are reshaping how candidates evaluate opportunities
Why helping candidates self-select out early can save everyone time and resources

At its core, this episode is a reminder that franchise development isn’t about pushing deals through—it’s about guiding people to the right decision, faster and more honestly.If you’re in franchising, this is a conversation you don’t want to miss.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2628businessgrowth,clienttether,entrepreneurship,franchisedevelopment,franchiseleadership,franchisingfalse67fullThe Future of FranDev Explained | How to Pivot for Better Leads and Conversionshttps://www.spreaker.com/episode/the-future-of-frandev-explained-how-to-pivot-for-better-leads-and-conversions--71139394Episode summary

In this episode of the Franchise Advisory Board Podcast, host Dave Hansen sits down with Mark Jameson to explore what’s really changing in franchise development — and what fundamentals still matter more than ever. A special thank you to our episode sponsor, ClientTether, for helping franchise brands turn conversations into conversions through better data, smarter automation, and stronger candidate experiences.

With more than 25 years in franchising and 17 years helping scale Propelled Brands, Mark shares practical insight into how modern FranDev teams can adapt to shifting lead dynamics, AI-driven discovery behavior, and increasingly informed franchise candidates — without losing sight of the relationship-first approach that drives long-term success.

Key takeaways from the conversation:

AI is reshaping how candidates research franchises
Today’s prospects are arriving more prepared than ever. Candidates are using AI tools and search engines to evaluate brands long before submitting an inquiry, which means franchisors must proactively publish credible, transparent, and well-structured information online. From financial performance representations (Item 19) to video testimonials and FAQs, the brands that “feed the bots” with trustworthy data are more likely to control their narrative and earn early trust.
Transparency is no longer optional
Buyers increasingly expect access to meaningful financial benchmarks and operational insights. Mark emphasizes that withholding performance data can raise red flags for sophisticated candidates. Brands that confidently showcase real economics — even in complex regulatory environments — build stronger credibility and improve candidate quality.

Diversification of lead sources is essential
There is no single “best” lead channel. Successful franchise organizations balance broker networks, portals, PR, digital advertising, direct outreach, and organic visibility. The key is continuous measurement and iteration — doubling down on high-performing channels while remaining flexible enough to pivot when market dynamics change.
Data-driven decision-making strengthens FranDev strategy
High-performing teams regularly analyze lead sources, conversion metrics, and candidate profiles to optimize spend and improve outcomes. Technology platforms like ClientTether enable brands to track performance across channels and identify where deals are actually coming from — not just where leads originate.

AI can accelerate connection — but relationships still close deals
While automation and predictive tools help identify and nurture candidates faster, franchise development ultimately remains a people-first process. Deep listening, consultative conversations, and mutual qualification remain critical to ensuring long-term alignment between franchisor and franchisee.

The best franchisees follow the system
Mark highlights a consistent pattern across successful operators: they engage with their team, their franchisor, and their local community. While innovation has its place, strong early-stage franchisees succeed by executing proven systems before attempting customization.
Technology should support process, not replace it
Emerging AI tools are helping brands identify lookalike audiences, qualify candidates faster, and personalize outreach at scale. However, financial readiness conversations, operational fit, and cultural alignment still require thoughtful human interaction. The strongest franchise organizations combine structured systems with meaningful dialogue.
As franchise development continues to evolve, this episode offers a grounded reminder that while tools, channels, and algorithms may change, the core principles of transparency, adaptability, and trust remain timeless.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/71139394Wed, 08 Apr 2026 13:37:22 +0000Dave HansenEpisode summary In this episode of the Franchise Advisory Board Podcast, host Dave Hansen sits down with Mark Jameson to explore what’s really changing in franchise development — and what fundamentals still matter more than ever. A special thank you...Episode summary

In this episode of the Franchise Advisory Board Podcast, host Dave Hansen sits down with Mark Jameson to explore what’s really changing in franchise development — and what fundamentals still matter more than ever. A special thank you to our episode sponsor, ClientTether, for helping franchise brands turn conversations into conversions through better data, smarter automation, and stronger candidate experiences.

With more than 25 years in franchising and 17 years helping scale Propelled Brands, Mark shares practical insight into how modern FranDev teams can adapt to shifting lead dynamics, AI-driven discovery behavior, and increasingly informed franchise candidates — without losing sight of the relationship-first approach that drives long-term success.

Key takeaways from the conversation:

AI is reshaping how candidates research franchises
Today’s prospects are arriving more prepared than ever. Candidates are using AI tools and search engines to evaluate brands long before submitting an inquiry, which means franchisors must proactively publish credible, transparent, and well-structured information online. From financial performance representations (Item 19) to video testimonials and FAQs, the brands that “feed the bots” with trustworthy data are more likely to control their narrative and earn early trust.
Transparency is no longer optional
Buyers increasingly expect access to meaningful financial benchmarks and operational insights. Mark emphasizes that withholding performance data can raise red flags for sophisticated candidates. Brands that confidently showcase real economics — even in complex regulatory environments — build stronger credibility and improve candidate quality.

Diversification of lead sources is essential
There is no single “best” lead channel. Successful franchise organizations balance broker networks, portals, PR, digital advertising, direct outreach, and organic visibility. The key is continuous measurement and iteration — doubling down on high-performing channels while remaining flexible enough to pivot when market dynamics change.
Data-driven decision-making strengthens FranDev strategy
High-performing teams regularly analyze lead sources, conversion metrics, and candidate profiles to optimize spend and improve outcomes. Technology platforms like ClientTether enable brands to track performance across channels and identify where deals are actually coming from — not just where leads originate.

AI can accelerate connection — but relationships still close deals
While automation and predictive tools help identify and nurture candidates faster, franchise development ultimately remains a people-first process. Deep listening, consultative conversations, and mutual qualification remain critical to ensuring long-term alignment between franchisor and franchisee.

The best franchisees follow the system
Mark highlights a consistent pattern across successful operators: they engage with their team, their franchisor, and their local community. While innovation has its place, strong early-stage franchisees succeed by executing proven systems before attempting customization.
Technology should support process, not replace it
Emerging AI tools are helping brands identify lookalike audiences, qualify candidates faster, and personalize outreach at scale. However, financial readiness conversations, operational fit, and cultural alignment still require thoughtful human interaction. The strongest franchise organizations combine structured systems with meaningful dialogue.
As franchise development continues to evolve, this episode offers a grounded reminder that while tools, channels, and algorithms may change, the core principles of transparency, adaptability, and trust remain timeless.

Thanks for listening to the Franchise Advisory Board Podcast, where we...]]>2621aitools,businessexpansion,crm,franchiseadvisoryboard,franchisedevelopment,franchisegrowth,franchisemarketing,franchiseopportunities,franchisesuccess,leadgenerationfalse66fullLearning From Rapid Growth | Balancing Franchise Development and Franchisee Successhttps://www.spreaker.com/episode/learning-from-rapid-growth-balancing-franchise-development-and-franchisee-success--70667605
Dan shares the story behind the rapid growth of Voda Cleaning and Restoration and explains why their momentum wasn’t overnight success—it was the result of years of franchising experience coming together in the right leadership team at the right time. From carefully assembling an “Avengers-level” executive team to building intentional onboarding systems, Dan reveals how thoughtful planning and strong people can accelerate growth while minimizing the chaos that often comes with scaling.

The conversation dives deep into the operational side of franchising: how to launch new franchise owners effectively, why onboarding should never be rushed, and how group training can build accountability and camaraderie among new operators. Dan also shares how Voda continuously improves its processes through constant feedback loops—because even the smallest operational tweaks can have a huge impact across an entire system.

Dave and Dan also explore the delicate balance between franchise development and franchisee performance. Dan explains how analyzing systemwide financials, treating franchise locations like corporate stores, and prioritizing unit economics helps franchisors provide better coaching and smarter strategic support.

Another key theme? Listening. Whether through franchise advisory councils or one-on-one conversations, Dan emphasizes that strong franchisor–franchisee relationships are built through communication, humility, and a willingness to evolve alongside your operators.
This episode is packed with real talk about scaling a franchise system—from building the right leadership foundation to maintaining alignment as franchisees mature and their needs evolve.
A big thank you to our episode sponsor, ClientTether, for supporting the show and helping franchise brands streamline communication, automate follow-up, and deliver a better experience for prospects and customers alike.

If you're growing a franchise brand—or planning to—this episode delivers practical insights on building the systems, culture, and leadership needed to scale successfully.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/70667605Tue, 17 Mar 2026 10:45:02 +0000Dave HansenIn this episode of The Franchise Advisory Board Podcast, host Dave Hansen sits down with Dan Claps to unpack what it really takes to scale a franchise brand quickly—without losing focus on franchisee success along the way. Dan shares the story behind...
Dan shares the story behind the rapid growth of Voda Cleaning and Restoration and explains why their momentum wasn’t overnight success—it was the result of years of franchising experience coming together in the right leadership team at the right time. From carefully assembling an “Avengers-level” executive team to building intentional onboarding systems, Dan reveals how thoughtful planning and strong people can accelerate growth while minimizing the chaos that often comes with scaling.

The conversation dives deep into the operational side of franchising: how to launch new franchise owners effectively, why onboarding should never be rushed, and how group training can build accountability and camaraderie among new operators. Dan also shares how Voda continuously improves its processes through constant feedback loops—because even the smallest operational tweaks can have a huge impact across an entire system.

Dave and Dan also explore the delicate balance between franchise development and franchisee performance. Dan explains how analyzing systemwide financials, treating franchise locations like corporate stores, and prioritizing unit economics helps franchisors provide better coaching and smarter strategic support.

Another key theme? Listening. Whether through franchise advisory councils or one-on-one conversations, Dan emphasizes that strong franchisor–franchisee relationships are built through communication, humility, and a willingness to evolve alongside your operators.
This episode is packed with real talk about scaling a franchise system—from building the right leadership foundation to maintaining alignment as franchisees mature and their needs evolve.
A big thank you to our episode sponsor, ClientTether, for supporting the show and helping franchise brands streamline communication, automate follow-up, and deliver a better experience for prospects and customers alike.

If you're growing a franchise brand—or planning to—this episode delivers practical insights on building the systems, culture, and leadership needed to scale successfully.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2402advisoryboardpodcast,brandbuilding,clienttether,founderled,franchiseeexperience,franchisegrowth,franchiseleadership,franchiseoperations,franchisepodcast,franchising,homeservices,systemthinking,unitleveleconomicsfalse65fullFranchise Candidate Screening in the Age of AI: Avoid Lawsuits, Deepfakes, and Costly Hiring Mistakeshttps://www.spreaker.com/episode/franchise-candidate-screening-in-the-age-of-ai-avoid-lawsuits-deepfakes-and-costly-hiring-mistakes--70238650

Keep a human review in the loop before AI outputs influence decisions

Be transparent with candidates that AI is being used (even “AI note-takers”)

Build internal policies and training so interviewers know what to watch for

The new threat: deepfakes and fake candidatesThe numbers are trending in a scary direction:

Gartner projection: by 2028, 1 in 4 job applicants could be fake
Reports cited from SHRM/Forbes: 70% of candidates misrepresent themselves, with “resume inflation” accelerating via AI tools

Reliable (and the broader screening industry) is responding with identity verification approaches that combine:

ID upload + guided selfie video (blink/turn prompts)
biometric matching to confirm the candidate is real and consistent
behind-the-scenes handling designed to stay sensitive to EEOC/ADA concerns

Hiring best practices that actually hold upA few practical “do-this-now” moves that came up repeatedly:

Compare resume vs LinkedIn vs interview story for consistency
Use skills assessments, ideally proctored or monitored when remote
Set explicit candidate guidelines for AI use (what’s allowed vs not)
Train interviewers to spot red flags like inconsistencies, delays, and mismatch
Use social media checks carefully—ideally filtered through a screening partner to avoid pulling in protected-class info

Compliance is getting messier: states and citiesAI regulations are already active in places like Colorado, California, Illinois, New Jersey, and New York City, and Alan notes 20+ bills are moving through the pipeline. The theme across these rules:

don’t discriminate
document your policy
keep a human element
disclose AI usage

On top of that, municipal laws are adding another layer (example discussed: shifting lookback windows in certain cities), making “multi-state + multi-unit + remote hiring” a true complexity party.Adverse action: the “right to dispute” mattersWhen a background check surfaces something negative, employers need to follow adverse action practices and give candidates the chance to dispute inaccuracies—because false positives happen (aliases, shared names, court data errors, etc.). Some states are now requiring more specific disclosure about why a decision was made and how it relates to the job.Franchisors, franchisees, and joint employer riskFor brands wanting to share hiring best practices systemwide: yes, you can educate—but do it smart.

Keep it informational
Add “consult legal counsel” language
Be careful not to cross lines that create joint-employer exposure

The vibe-check takeawayAI is speeding up hiring—but it’s also speeding up fraud, mistakes, and legal risk. The winning play isn’t “avoid AI.” It’s standardize the process, document your policy, verify identity, and keep humans accountable for final decisions.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/70238650Tue, 24 Feb 2026 11:15:02 +0000Dave HansenEpisode summaryThis week on The Franchise Advisory Board Podcast, Dave Hansen sits down with Dr. Alan Lasky, SVP at Reliable Background Screening (and former almost-songwriter-for-the-Jacksons… casually) to tackle a topic that’s getting way more...

Keep a human review in the loop before AI outputs influence decisions

Be transparent with candidates that AI is being used (even “AI note-takers”)

Build internal policies and training so interviewers know what to watch for

The new threat: deepfakes and fake candidatesThe numbers are trending in a scary direction:

Gartner projection: by 2028, 1 in 4 job applicants could be fake
Reports cited from SHRM/Forbes: 70% of candidates misrepresent themselves, with “resume inflation” accelerating via AI tools

Reliable (and the broader screening industry) is responding with identity verification approaches that combine:

ID upload + guided selfie video (blink/turn prompts)
biometric matching to confirm the candidate is real and consistent
behind-the-scenes handling designed to stay sensitive to EEOC/ADA concerns

Hiring best practices that actually hold upA few practical “do-this-now” moves that came up repeatedly:

Compare resume vs LinkedIn vs interview story for consistency
Use skills assessments, ideally proctored or monitored when remote
Set explicit candidate guidelines for AI use (what’s allowed vs not)
Train interviewers to spot red flags like inconsistencies, delays, and mismatch
Use social media checks carefully—ideally filtered through a screening partner to avoid pulling in protected-class info

don’t discriminate
document your policy
keep a human element
disclose AI usage

Keep it informational
Add “consult legal counsel” language
Be careful not to cross lines that create joint-employer exposure

The vibe-check takeawayAI is speeding up hiring—but it’s also speeding up fraud, mistakes, and legal risk. The winning play isn’t “avoid AI.” It’s standardize the process, document your...]]>2764ada,adverseaction,aiinhiring,automation,backgroundscreening,clienttether,deepfakes,eeoc,franchisedevelopment,franchising,hiring,hrcompliance,jointemployer,remotework,riskmanagementfalse64fullFranchisees Have The Answer | Why Proven Systems Must Be Re-Provenhttps://www.spreaker.com/episode/franchisees-have-the-answer-why-proven-systems-must-be-re-proven--70084146Kris Stuart (CEO of Bloomin’ Blinds) joins Dave Hansen for a candid, funny, and super-practical conversation about what happens after a franchise brand is “proven.”
Big thanks to ClientTether, our episode sponsor, for supporting The Advisory Board Podcast and helping franchise brands stay customer-first, franchisee-first, and growth-smart.

Episode Snapshot
Kris shares the origin story of Bloomin’ Blinds (a true family grind: a Chevy Lumina, a trunk full of blinds, and a pop-up tent in Texas heat), how the brand evolved into franchising in 2015, and why his 12 years as a firefighter/paramedic prepared him for the franchisor seat more than you’d think.
He also unpacks a theme every franchisor needs tattooed on the brain: a “proven system” is never finished—it has to be re-proven as conditions change.

Key Takeaways
Service is the through-line. Kris describes moving from the firehouse to franchising as an “identity transfer”—same mission, different uniform. Helping people is the job; the “customer” just changes layers (franchisee first, then their customer).

System growth ≠ franchisee growth. If sales are climbing but AUVs and profitability aren’t, that’s your alarm bell. “The system is growing, but the stores aren’t growing” is not a win.
Change is difficult, not complicated. Once you admit what isn’t working, the hard part is initiating the move. After that, momentum helps.

Buy experience early. New franchisors often build a bench of “widget experts” but underinvest in franchising expertise (ops, coaching, marketing, systems). Kris ’s lesson: you have equal responsibility to build the brand and support the franchisee operation—so hire and pay for the experience up front or pay for it later (usually twice).

Mission creep kills good ideas. The episode gets real about an ambitious AI initiative that started with a clear goal (reduce franchisee assumptions, protect margins with data validation), then ballooned into something bigger, slower, and less aligned. Kris made a decisive reset: cancel what wasn’t franchisee-facing, re-center resources on franchisee profitability, and keep the AI learnings without worshipping the project.

The “If I Don’t, What Happens?” test. When you’re afraid to eat crow, run the scenario forward. The alternative is usually worse.
The answer is in your franchisees. Kris ’s closing mic-drop: if you’re drifting, ask your franchisees. They’re probably already telling you—you just may not be tuned in.

Favorite Moments
The firehouse office analogy (high-skill “miscreant children” waiting for the next call) and the debate over whether the office needs a brass pole (maintenance says no).
The mindset shift from “we’re building a proven system” to “we’re continuously reproving it.”

Episode Theme in One Line
Proven isn’t a finish line—it’s a checkpoint. Keep listening. Keep iterating. Keep serving

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/70084146Tue, 17 Feb 2026 11:15:02 +0000Dave HansenEpisode summary Kris Stuart (CEO of Bloomin’ Blinds) joins Dave Hansen for a candid, funny, and super-practical conversation about what happens after a franchise brand is “proven.” Big thanks to ClientTether, our episode sponsor, for supporting The...Kris Stuart (CEO of Bloomin’ Blinds) joins Dave Hansen for a candid, funny, and super-practical conversation about what happens after a franchise brand is “proven.”
Big thanks to ClientTether, our episode sponsor, for supporting The Advisory Board Podcast and helping franchise brands stay customer-first, franchisee-first, and growth-smart.

Episode Snapshot
Kris shares the origin story of Bloomin’ Blinds (a true family grind: a Chevy Lumina, a trunk full of blinds, and a pop-up tent in Texas heat), how the brand evolved into franchising in 2015, and why his 12 years as a firefighter/paramedic prepared him for the franchisor seat more than you’d think.
He also unpacks a theme every franchisor needs tattooed on the brain: a “proven system” is never finished—it has to be re-proven as conditions change.

Key Takeaways
Service is the through-line. Kris describes moving from the firehouse to franchising as an “identity transfer”—same mission, different uniform. Helping people is the job; the “customer” just changes layers (franchisee first, then their customer).

System growth ≠ franchisee growth. If sales are climbing but AUVs and profitability aren’t, that’s your alarm bell. “The system is growing, but the stores aren’t growing” is not a win.
Change is difficult, not complicated. Once you admit what isn’t working, the hard part is initiating the move. After that, momentum helps.

Buy experience early. New franchisors often build a bench of “widget experts” but underinvest in franchising expertise (ops, coaching, marketing, systems). Kris ’s lesson: you have equal responsibility to build the brand and support the franchisee operation—so hire and pay for the experience up front or pay for it later (usually twice).

Mission creep kills good ideas. The episode gets real about an ambitious AI initiative that started with a clear goal (reduce franchisee assumptions, protect margins with data validation), then ballooned into something bigger, slower, and less aligned. Kris made a decisive reset: cancel what wasn’t franchisee-facing, re-center resources on franchisee profitability, and keep the AI learnings without worshipping the project.

The “If I Don’t, What Happens?” test. When you’re afraid to eat crow, run the scenario forward. The alternative is usually worse.
The answer is in your franchisees. Kris ’s closing mic-drop: if you’re drifting, ask your franchisees. They’re probably already telling you—you just may not be tuned in.

Favorite Moments
The firehouse office analogy (high-skill “miscreant children” waiting for the next call) and the debate over whether the office needs a brass pole (maintenance says no).
The mindset shift from “we’re building a proven system” to “we’re continuously reproving it.”

Episode Theme in One Line
Proven isn’t a finish line—it’s a checkpoint. Keep listening. Keep iterating. Keep serving

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2449advisory,auv,blinds,bloomin,board,dave,franchise,franchisee,franchisor,growth,hansen,kris,leadership,mindset,operations,podcast,profitability,stuart,tags:,videofalse63fullCreating Operational Excellence in Franchise Brands | How Top Franchisors Launch Faster & Scalehttps://www.spreaker.com/episode/creating-operational-excellence-in-franchise-brands-how-top-franchisors-launch-faster-scale--69748950
Insulation Commandos is running an unusually high support ratio—roughly one to two home office staff per franchise owner—and still operating “in the black,” even with 26 owners. The big idea: profitability and heavy support aren’t opposites if the model is built intentionally.2) onboarding that eliminates the “waiting around to start making money” problem

Dustin breaks down their six-week ramp-up and the bottleneck most franchisors underestimate: trucks, wraps, equipment, shipping, and timing. Their fix was deceptively simple and wildly effective: a centrally located corporate operation in Clarksville, TN where trucks and equipment are delivered, wrapped, staged, and prepped. Owners come to training… and drive home in a turnkey, wrapped truck with tools, uniforms, and materials ready to roll.3) training that goes beyond “classroom confident”
Their launch training is split into two phases:

phase 1 (virtual): sales training with heavy role-play, installation basics, and building science certification (BPI level 1)
phase 2 (in person): deep building science + hands-on work, including a full practice house built inside the warehouse (crawl space + attic), then two full days on real jobs—start to finish, including collecting payment and getting the google review.

streamline logistics so owners launch faster and cash-flow sooner
train for real life: simulate, then execute on live jobs
tailor marketing by market type; grassroots wins in smaller territories
build b2b referrals early for durable, lower-cost growth
run after action reviews so every launch improves the next
don’t outsource your first impression if you can build a better one in-house

Guest: Dustin Ingle
Host: Dave Hansen
Sponsor: ClientTether 🙌

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/69748950Tue, 03 Feb 2026 11:45:07 +0000Dave HansenIn this episode of The Advisory Board Podcast, Dave Hansen sits down with friend (and quietly relentless operator) Dustin Ingle, co-founder of Insulation Commandos, to unpack what operational excellence actually looks like when you’re building a...
Insulation Commandos is running an unusually high support ratio—roughly one to two home office staff per franchise owner—and still operating “in the black,” even with 26 owners. The big idea: profitability and heavy support aren’t opposites if the model is built intentionally.2) onboarding that eliminates the “waiting around to start making money” problem

Dustin breaks down their six-week ramp-up and the bottleneck most franchisors underestimate: trucks, wraps, equipment, shipping, and timing. Their fix was deceptively simple and wildly effective: a centrally located corporate operation in Clarksville, TN where trucks and equipment are delivered, wrapped, staged, and prepped. Owners come to training… and drive home in a turnkey, wrapped truck with tools, uniforms, and materials ready to roll.3) training that goes beyond “classroom confident”
Their launch training is split into two phases:

phase 1 (virtual): sales training with heavy role-play, installation basics, and building science certification (BPI level 1)
phase 2 (in person): deep building science + hands-on work, including a full practice house built inside the warehouse (crawl space + attic), then two full days on real jobs—start to finish, including collecting payment and getting the google review.

4) “month one revenue” isn’t a wish—it’s a plan
Instead of a one-size-fits-all marketing push, they tailor launch strategy by market tier. In dense markets, lead volume helps. In smaller markets, they lean hard into grassroots + local partnerships: chamber, bni, retail booths, yard signs, door hangers, postcards, homebuilder associations, and more—starting at least two weeks before opening.5) referrals are the long game (and the real margin play)

Because insulation is often “one-and-done,” recurring growth comes from b2b referral partnerships: restoration, hvac, pest control, builders, home inspectors, roofers. Dustin calls out hvac as a major “honey hole,” and notes owners with strong partnerships tend to have significantly lower marketing spend as a % of revenue.6) they treat every launch like a mission… with an after action review
Straight from military playbooks: an aar after launches (and again around 90 days) to capture what worked, what didn’t, and what to adjust. Training evolves based on the real questions owners ask post-launch—measured by tracking how many calls an owner needs in the first 90 days and steadily driving that number down.7) the “swat team” concept for post-launch growth support
As owners mature past year one, the problems get bigger (more trucks, bigger facilities, team growth). So they’re launching a four-person swat team (ops + sales + field leadership + dustin) to do week-long onsite “missions” in territories—hands-on help across sales, operations, and local networking.8) the call center move that doubled booking rates

They started with a third-party call center (solid, “industry standard” results). Then they brought the call center in-house, trained agents through the same building science and franchise onboarding, and powered it with ClientTether. Result: booking rates jumped from roughly 20–30% to 60–70%, with a lift in close rates too—because the first call sets expectations, builds trust, and frames the job as “building science,” not a commodity quote.rapid-fire...]]>2384b2breferrals,buildingscience,callcenterstrategy,clienttether,customersuccess,franchisegrowth,franchiseoperations,franchisesystems,franchisetraining,homeservices,leadconversion,operationsexcellencefalse62fullThe Massive Impact of Agentic AI in Franchising: How Automation Is Transforming Franchise Growthhttps://www.spreaker.com/episode/the-massive-impact-of-agentic-ai-in-franchising-how-automation-is-transforming-franchise-growth--69598830Host Dave Hansen sits down with Raphael Rajan, co-founder and CEO of Easy Assist, to unpack what franchise brands are actually using AI for today—and where things are going next.The big idea: stop “organizing knowledge,” start “accessing it”Raphael shares the origin story behind Easy Assist: after years of large-scale tech transformations, he noticed a recurring issue—companies keep trying to centralize knowledge into a single hub, but in real life, information lives everywhere (and people need answers right now). The breakthrough: use AI to make knowledge instantly accessible across the tech stack, without forcing franchisees and staff to learn yet another system.Why franchising is the perfect storm for thisEasy Assist zeroed in on franchising because it scores high on:

high training needs + high turnover
constant changes in ops, marketing, tools, and compliance
a built-in “clone the business” model (ops manuals, training, assets, standards)

Raphael describes visiting franchise expos “undercover” as prospective franchisees and hearing the same story repeatedly: franchisors have tons of tools, but franchisees just want support that’s fast and simple—especially when support ratios can be 1 person to 50 locations (or more).What Easy Assist does (in plain English)Easy Assist is an AI support + ticketing platform purpose-built for franchise systems. It connects directly to tools brands already use (knowledge bases, file systems, CRMs, FMS platforms, etc.), learns content continuously, and meets users where they already work—text, email, Slack, Teams, web, and more.And importantly: it’s human-in-the-loop. If the AI doesn’t know, it won’t guess—it escalates via ticketing, then learns from the resolution over time.The headline impact: massive support deflection + better insightRaphael and Dave discuss brands seeing 70%+ (even ~74%) deflection of repetitive franchisee questions—freeing franchise performance coaches to focus on coaching instead of inbox triage.But the “sleeper win” is insight: brands finally see what franchisees really struggle with at scale. One example—budgeting surfaced as a major need because franchisees felt more comfortable asking an AI (no judgment, no ego), leading to better training plans and proactive support.Real-world use cases brands are leaning into

Tech cutovers: A brand rolling out a major ERP shift integrated FAQs/training/how-tos into Easy Assist and saw 93% of technical questions deflected, including hundreds of questions in the first two weeks—making a dreaded transition far smoother.
Operational leverage (inventory + production): A gelato brand with ~300 rotating flavors explored AI workflows that monitor sales + ingredient inventory, predict shortages, and even prompt reorders—turning messy manual processes into guided action.
Profitability and performance monitoring: AI watches key KPIs across systems, compares against benchmarks, alerts the right leaders, and suggests next-best actions—so coaches aren’t flying blind.
Sales and growth workflows: Monitoring funnel health, flagging gaps, and pushing best-practice insights back into the network (without exposing personal data).

The next wave: from answers → actions → automationsRaphael frames 2026 as the shift toward agentic AI:

AI gives answers
AI takes actions inside connected tools
AI runs repeatable workflows (automations) across clusters of tasks

Website: ezeeassist.com
Email: raphael@ezeeassist.com
LinkedIn: message him directly

high training needs + high turnover
constant changes in ops, marketing, tools, and compliance
a built-in “clone the business” model (ops manuals, training, assets, standards)

Tech cutovers: A brand rolling out a major ERP shift integrated FAQs/training/how-tos into Easy Assist and saw 93% of technical questions deflected, including hundreds of questions in the first two weeks—making a dreaded transition far smoother.
Operational leverage (inventory + production): A gelato brand with ~300 rotating flavors explored AI workflows that monitor sales + ingredient inventory, predict shortages, and even prompt reorders—turning messy manual processes into guided action.
Profitability and performance monitoring: AI watches key KPIs across systems, compares against benchmarks, alerts the right leaders, and suggests next-best actions—so coaches aren’t flying blind.
Sales and growth workflows: Monitoring funnel health, flagging gaps, and pushing best-practice insights back into the network (without exposing personal data).

The next wave: from answers → actions → automationsRaphael frames 2026 as the shift toward agentic AI:

AI gives answers
AI takes actions inside connected tools
AI runs repeatable workflows (automations) across clusters of tasks

The goal isn’t “100 disconnected agents” that become a management nightmare—it’s conversational workflow building, plus dashboards that can be created and modified through natural language (think: “turn this into a pie chart,” “compare these units year-over-year,” “save this view”).The success factor nobody can skip: change managementEven with great tech, Raphael emphasizes that adoption comes down to training + expectations + repetition. Pick a high-impact use case, move...]]>2382agenticai,ai,changemanagement,clienttether,customersupport,easyassist,franchiseoperations,franchisetechnology,franchising,theadvisoryboardpodcastfalse61fullFranchise Broker Regulation Updates | What Brokers, FSOs, and Brands Should Knowhttps://www.spreaker.com/episode/franchise-broker-regulation-updates-what-brokers-fsos-and-brands-should-know--69063772
First, a big thank you to our episode sponsor, ClientTether, for supporting the show and helping franchise brands build stronger, more connected relationships through smart automation.

Alesia shares her journey from a long career in career services to accidentally-on-purpose falling into franchising, becoming a FranServe consultant, and then buying the company just 18 months later. Since then, she’s led FranServe’s growth into the largest franchise broker network in the world, all while anchoring the organization around one non-negotiable value: integrity is everything.

The heart of the conversation digs into one of the most talked-about (and misunderstood) topics in franchising today: proposed changes around third-party franchise sales disclosures. Alesia breaks down what’s actually happening, why it’s happening, and why the fear swirling around it doesn’t match reality. Rather than heavy-handed regulation, the current direction focuses on simple, transparent disclosures that protect consumers, elevate ethical brokers and FSOs, and help weed out bad actors who give the industry a bad name.

We also explore how these changes could strengthen trust in franchising overall, reduce headline-grabbing scandals, and make the industry more approachable for future franchise owners. Alesia explains why transparency around compensation, experience, brand representation, and potential conflicts of interest isn’t a threat—it’s a long-term win for brokers, brands, and candidates alike.
Finally, Alesia shares her perspective on timing, why staying engaged now matters more than waiting for laws to drop, and how having franchising leaders at the table helps shape practical, realistic standards instead of reactive regulation.

This episode is equal parts insight, candor, and clarity—plus a reminder that sunlight, integrity, and open dialogue are still the best tools we have to build an industry that lasts.
#franchising #franchiseleadership #transparency #franchiseconsulting #womeninfranchising

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/69063772Tue, 16 Dec 2025 11:45:07 +0000Dave HansenIn this episode of The Franchise Advisory Board Podcast, we’re joined by the one-and-only Alesia Visconti, CEO of FranServe, seven-time Top 100 Influencer in Franchising, and author of The Pink Tsunami: The Rise of Women in Franchising. If franchising...
First, a big thank you to our episode sponsor, ClientTether, for supporting the show and helping franchise brands build stronger, more connected relationships through smart automation.

Alesia shares her journey from a long career in career services to accidentally-on-purpose falling into franchising, becoming a FranServe consultant, and then buying the company just 18 months later. Since then, she’s led FranServe’s growth into the largest franchise broker network in the world, all while anchoring the organization around one non-negotiable value: integrity is everything.

The heart of the conversation digs into one of the most talked-about (and misunderstood) topics in franchising today: proposed changes around third-party franchise sales disclosures. Alesia breaks down what’s actually happening, why it’s happening, and why the fear swirling around it doesn’t match reality. Rather than heavy-handed regulation, the current direction focuses on simple, transparent disclosures that protect consumers, elevate ethical brokers and FSOs, and help weed out bad actors who give the industry a bad name.

We also explore how these changes could strengthen trust in franchising overall, reduce headline-grabbing scandals, and make the industry more approachable for future franchise owners. Alesia explains why transparency around compensation, experience, brand representation, and potential conflicts of interest isn’t a threat—it’s a long-term win for brokers, brands, and candidates alike.
Finally, Alesia shares her perspective on timing, why staying engaged now matters more than waiting for laws to drop, and how having franchising leaders at the table helps shape practical, realistic standards instead of reactive regulation.

This episode is equal parts insight, candor, and clarity—plus a reminder that sunlight, integrity, and open dialogue are still the best tools we have to build an industry that lasts.
#franchising #franchiseleadership #transparency #franchiseconsulting #womeninfranchising

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2348advisoryboardpodcast,clienttether,franchiseconsulting,franchisegrowth,franchiseleadership,franchisepodcast,franchiseregulation,franchising,womeninfranchisingfalse537fullReinventing Your Franchise Brand: Fast-Lane Strategies for Rapid Turnaroundshttps://www.spreaker.com/episode/reinventing-your-franchise-brand-fast-lane-strategies-for-rapid-turnarounds--68949676
Buckle up, folks! In this episode of the Franchise Advisory Board, we’re hitting the road with Brad Coleman—a former NASCAR driver turned franchise founder—who’s redefining what it means to teach safe driving. Sponsored by ClientTether, the industry’s leading franchise CRM, we dive into Brad’s unique journey from the racetrack to revitalizing and franchising SafeWay Driving, Texas’ premier driver education brand.

Brad shares how his racing background gave him a front-row seat to precision, situational awareness, and safety—skills he’s now translating into one of the safest driver education programs in the state. From modernizing classrooms and cars to redesigning curriculum and instructor training, Brad and his team have turned SafeWay Driving into a brand where graduates are almost half as likely to get into accidents as students from other programs.

We explore the full lifecycle of building, selling, and buying back a franchise brand. Brad opens up about why he sold SafeWay, the lessons learned working with investors, and what motivated him to reacquire the brand to refocus on franchisee success and safety. Plus, we get into the strategic moves that have turned franchisees from frustrated to fired-up advocates, including putting one of their own in a leadership role, upgrading online tools, and prioritizing a culture rooted in purpose over profit.

If you’re curious about how to grow a franchise with heart, navigate the complexities of selling, or simply want to hear stories of NASCAR thrills meeting franchising expertise, this episode is a must-listen.

A huge thanks to ClientTether, our sponsor, for powering franchise growth with the leading CRM platform designed to streamline development and operations.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/68949676Tue, 09 Dec 2025 11:45:07 +0000Dave HansenEpisode Summary – The Franchise Advisory Board Podcast Buckle up, folks! In this episode of the Franchise Advisory Board, we’re hitting the road with Brad Coleman—a former NASCAR driver turned franchise founder—who’s redefining what it means to teach...
Buckle up, folks! In this episode of the Franchise Advisory Board, we’re hitting the road with Brad Coleman—a former NASCAR driver turned franchise founder—who’s redefining what it means to teach safe driving. Sponsored by ClientTether, the industry’s leading franchise CRM, we dive into Brad’s unique journey from the racetrack to revitalizing and franchising SafeWay Driving, Texas’ premier driver education brand.

Brad shares how his racing background gave him a front-row seat to precision, situational awareness, and safety—skills he’s now translating into one of the safest driver education programs in the state. From modernizing classrooms and cars to redesigning curriculum and instructor training, Brad and his team have turned SafeWay Driving into a brand where graduates are almost half as likely to get into accidents as students from other programs.

We explore the full lifecycle of building, selling, and buying back a franchise brand. Brad opens up about why he sold SafeWay, the lessons learned working with investors, and what motivated him to reacquire the brand to refocus on franchisee success and safety. Plus, we get into the strategic moves that have turned franchisees from frustrated to fired-up advocates, including putting one of their own in a leadership role, upgrading online tools, and prioritizing a culture rooted in purpose over profit.

If you’re curious about how to grow a franchise with heart, navigate the complexities of selling, or simply want to hear stories of NASCAR thrills meeting franchising expertise, this episode is a must-listen.

A huge thanks to ClientTether, our sponsor, for powering franchise growth with the leading CRM platform designed to streamline development and operations.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1874advice,business,clienttether,driver,driving,education,franchise,franchising,growth,leadership,nascar,operations,owners,safeway,strategy,tipsfalse536fullAI & Automation: The Secret to Zee Franchise Successhttps://www.spreaker.com/episode/ai-automation-the-secret-to-zee-franchise-success--68823179
Welcome back to another insightful episode of The Franchise Advisory Board Podcast, where we bring in franchise industry experts to share actionable strategies for building thriving, memorable brands. This episode is packed with lessons for franchisors looking to scale, innovate, and deliver unparalleled value to their franchise owners.

Our guest is the one and only Brigham Dallas, founder and CEO of Hello Sugar, the fastest-growing beauty salon franchise in the U.S., now boasting 210 locations in just five years. Brigham is a serial entrepreneur whose ventures span from earthworms to waxing and skincare—yes, you read that right, earthworms! Today, he’s sharing the story behind Hello Sugar’s explosive growth and the launch of its sister brand, Hello Skin.In this episode, Brigham dives deep into:
The low-cost flagship strategy that fueled rapid expansion from one suite to a nationwide brand.

How technology and AI are revolutionizing customer service, including a 70% AI-managed reception system that improves booking and reduces overhead.

The importance of aligning incentives in franchise operations, from media buying to appointment completions.

Building a proprietary app that drives customer engagement and loyalty while increasing value for franchisees.

Revenue capture rate, a metric Brigham uses to ensure franchisees thrive while the franchisor captures meaningful revenue through economies of scale.

Radical transparency and trust, ensuring franchisees always know the real costs, margins, and opportunities in the system.

Brigham also shares practical tips for franchisors looking to leverage technology, optimize operational systems, and create multiple revenue streams—all while keeping the franchisees’ success at the center of the strategy. From AI receptionists to proprietary apps, in-house marketing teams, and strategic supply chain management, this episode is a masterclass in scaling a franchise with efficiency, transparency, and profitability.

A huge thank you to ClientTether, our episode sponsor, for supporting The Franchise Advisory Board Podcast. If you’re a franchisor looking to simplify operations and provide maximum value to your franchisees, ClientTether is a partner worth exploring.Whether you’re an established franchise or just getting started, this episode is full of practical insights, tech-forward strategies, and innovative ideas to help your brand grow faster and smarter. Tune in and learn how Brigham and Hello Sugar are setting the gold standard for franchise growth and franchisee success.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/68823179Tue, 02 Dec 2025 11:45:13 +0000Dave HansenEpisode Summary –The Franchise Advisory Board Podcast Welcome back to another insightful episode of The Franchise Advisory Board Podcast, where we bring in franchise industry experts to share actionable strategies for building thriving, memorable...
Welcome back to another insightful episode of The Franchise Advisory Board Podcast, where we bring in franchise industry experts to share actionable strategies for building thriving, memorable brands. This episode is packed with lessons for franchisors looking to scale, innovate, and deliver unparalleled value to their franchise owners.

Our guest is the one and only Brigham Dallas, founder and CEO of Hello Sugar, the fastest-growing beauty salon franchise in the U.S., now boasting 210 locations in just five years. Brigham is a serial entrepreneur whose ventures span from earthworms to waxing and skincare—yes, you read that right, earthworms! Today, he’s sharing the story behind Hello Sugar’s explosive growth and the launch of its sister brand, Hello Skin.In this episode, Brigham dives deep into:
The low-cost flagship strategy that fueled rapid expansion from one suite to a nationwide brand.

How technology and AI are revolutionizing customer service, including a 70% AI-managed reception system that improves booking and reduces overhead.

The importance of aligning incentives in franchise operations, from media buying to appointment completions.

Building a proprietary app that drives customer engagement and loyalty while increasing value for franchisees.

Revenue capture rate, a metric Brigham uses to ensure franchisees thrive while the franchisor captures meaningful revenue through economies of scale.

Radical transparency and trust, ensuring franchisees always know the real costs, margins, and opportunities in the system.

Brigham also shares practical tips for franchisors looking to leverage technology, optimize operational systems, and create multiple revenue streams—all while keeping the franchisees’ success at the center of the strategy. From AI receptionists to proprietary apps, in-house marketing teams, and strategic supply chain management, this episode is a masterclass in scaling a franchise with efficiency, transparency, and profitability.

A huge thank you to ClientTether, our episode sponsor, for supporting The Franchise Advisory Board Podcast. If you’re a franchisor looking to simplify operations and provide maximum value to your franchisees, ClientTether is a partner worth exploring.Whether you’re an established franchise or just getting started, this episode is full of practical insights, tech-forward strategies, and innovative ideas to help your brand grow faster and smarter. Tune in and learn how Brigham and Hello Sugar are setting the gold standard for franchise growth and franchisee success.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2448aiinbusiness,businessstrategy,clienttether,franchisegrowth,franchiseinnovation,franchiseleadership,franchiseoperations,franchiseowner,franchisepodcast,franchisevalue,franchisingtips,hellosugar,scaleyourfranchise,techinfranchisingfalse535fullFranchise Leadership as a Strategy: Transforming Franchisees into Leadershttps://www.spreaker.com/episode/franchise-leadership-as-a-strategy-transforming-franchisees-into-leaders--68608383
Stephane dives into the fundamentals of building a successful franchise system: competence, connection, and trust. We explore why the best franchisors take 100% responsibility for their franchisees’ results, the importance of human connection over relying solely on technology, and how rituals—like alignment meetings—can strengthen trust and culture across a franchise network. Stephane also shares practical advice for field coaching, creating executive alignment, and avoiding the costly mistake of surrounding yourself with the wrong team.

Whether you’re a franchisor scaling your brand or a franchise leader looking to build stronger relationships, this episode is packed with actionable insights on how to create leaders at every level of your system. A big thank you to our episode sponsor, ClientTether, for supporting the podcast and helping franchise leaders streamline their operations and engagement with franchisees.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/68608383Tue, 18 Nov 2025 11:45:07 +0000Dave HansenEpisode Summary: Building Leadership, Trust, and Connection in Franchising with Stephane Breault In this episode of The Advisory Board Podcast, we sit down with Stephane Breault, a 40-year veteran of Canadian franchising and the founder of Imagine...
Stephane dives into the fundamentals of building a successful franchise system: competence, connection, and trust. We explore why the best franchisors take 100% responsibility for their franchisees’ results, the importance of human connection over relying solely on technology, and how rituals—like alignment meetings—can strengthen trust and culture across a franchise network. Stephane also shares practical advice for field coaching, creating executive alignment, and avoiding the costly mistake of surrounding yourself with the wrong team.

Whether you’re a franchisor scaling your brand or a franchise leader looking to build stronger relationships, this episode is packed with actionable insights on how to create leaders at every level of your system. A big thank you to our episode sponsor, ClientTether, for supporting the podcast and helping franchise leaders streamline their operations and engagement with franchisees.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2466executivealignment,fieldcoaching,franchisegrowth,franchiseleadership,franchisemanagement,trustbuildingfalse534fullHow to Harness the power of influencer Marketinghttps://www.spreaker.com/episode/how-to-harness-the-power-of-influencer-marketing--68504949
Why nano and micro influencers (1k–10k followers, local reach) often outperform flashy celebrity spends for franchise-level impact.

How to find authentic creators, vet for fake followers, and avoid legal/brand pitfalls (FTC disclosures, music licensing, usage rights).

Practical measurement: establish baseline KPIs, use coupon/QR/discount codes to track conversions, and calculate ROI based on average ticket and lifetime value.

Typical local pilot budgets and structure: expect to test with modest mixes (a healthy starter program around ~$2,000) and iterate using human + AI workflows.

How franchisors can control narrative while empowering franchisees — build guardrails, provide training, and reuse creator content for long-term value.

Notable moments
Angela’s origin story: meeting her muse on a plane and building Sweet Influencers from that spark.

Estate-sale pilot that opened new demo markets (younger thrifters) and produced dramatic short-term lift.

The laundry list of contract and compliance issues brands routinely miss — from FTC hashtags to music licensing and content reuse.

Resources & next steps
Want a consult? Angela mentioned Sweet Influencers: sweetinfluencers.ai and connecting on LinkedIn for a free consultation and brand fit assessment.

Start simple: map your ideal client profile, establish baseline run rates, and pilot a 3–4 month program to gather real data.

Thanks again to our sponsor, ClientTether — helping franchise leaders focus on growth (and letting us bring you guests like Angela).If this episode sparked ideas, share it with your marketing team, bookmark the ROI checklist, and — yes — consider dipping a toe into local influencer pilots for next year’s budget

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/68504949Tue, 11 Nov 2025 11:15:08 +0000Dave HansenBig ideas + real-world hustle this week on The Franchise Advisory Board. Dave chats with Angela Olea — serial founder, franchise veteran, tech tinkerer, and the founder & CEO behind Sweet Influencers — about how franchisors and franchisees can use...
Why nano and micro influencers (1k–10k followers, local reach) often outperform flashy celebrity spends for franchise-level impact.

How to find authentic creators, vet for fake followers, and avoid legal/brand pitfalls (FTC disclosures, music licensing, usage rights).

Practical measurement: establish baseline KPIs, use coupon/QR/discount codes to track conversions, and calculate ROI based on average ticket and lifetime value.

Typical local pilot budgets and structure: expect to test with modest mixes (a healthy starter program around ~$2,000) and iterate using human + AI workflows.

How franchisors can control narrative while empowering franchisees — build guardrails, provide training, and reuse creator content for long-term value.

Notable moments
Angela’s origin story: meeting her muse on a plane and building Sweet Influencers from that spark.

Estate-sale pilot that opened new demo markets (younger thrifters) and produced dramatic short-term lift.

The laundry list of contract and compliance issues brands routinely miss — from FTC hashtags to music licensing and content reuse.

Resources & next steps
Want a consult? Angela mentioned Sweet Influencers: sweetinfluencers.ai and connecting on LinkedIn for a free consultation and brand fit assessment.

Start simple: map your ideal client profile, establish baseline run rates, and pilot a 3–4 month program to gather real data.

Thanks again to our sponsor, ClientTether — helping franchise leaders focus on growth (and letting us bring you guests like Angela).If this episode sparked ideas, share it with your marketing team, bookmark the ROI checklist, and — yes — consider dipping a toe into local influencer pilots for next year’s budget

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2500advisoryboardpodcast,clienttether,franchisegrowth,franchisemarketing,influencermarketing,localmarketing,sweetinfluencersfalse533fullMore Data, Less Guesswork: The New Rules of Franchise Brokeragehttps://www.spreaker.com/episode/more-data-less-guesswork-the-new-rules-of-franchise-brokerage--68302088
In this episode, Dave Hansen sits down with Jania Bailey, CEO of FranNet, to unpack the changing role of brokers and consultants in franchising. Jania opens with FranNet’s backstory — 38 years in the business, built as a franchise model rather than a typical membership organization — and explains how their centralized Marketing, IT, and Support teams free consultants to focus on what matters most: qualifying high-quality candidates and matching them to the right brands. That operational difference, she says, is why FranNet consistently delivers strong fits for both candidates and franchisors.

The conversation moves into regulation, where Jania argues that the push for disclosure and registration is long overdue. California is leading the charge with new rules that require broker disclosures, brand lists, and placement data; other registration states in the NASAA group are likely to follow. Jania believes transparency will weed out bad actors and elevate the entire industry. She compares the current state of franchise brokering — where almost anyone can hang out a shingle — to industries that require licensing, and says consumers deserve that same level of protection when their life savings are on the line.

Dave and Jania also dig into the practical implications. Candidates could face a flood of disclosures and multiple brands to evaluate, so brokers will need to guide them through what to prioritize rather than overwhelm them with paperwork. For broker firms, the new requirements could be a heavy lift for smaller operations; larger franchised groups like FranNet can centralize filings and streamline compliance for their consultants. Jania expects some consolidation and exits — she’s not shy about saying a few operators should probably leave the industry — but she views that as a healthy cleansing that will build trust.

For franchisors, Jania urges honesty and preparedness. Brands that want broker support should make sure their house is in order: validated unit economics, happy franchisees, adequate capitalization, and systems that let the business run without the founder’s constant involvement. Sharing placement data and success metrics with broker partners will not only help compliance but also become a powerful marketing differentiator. On economics, Jania suggests realistic expectations: Working with brokers usually implies meaningful broker fees — entry-level economics start around $25K, with many opportunities sitting in the $30–35K range — and brands must ensure total investment supports those fees without undermining franchisee success.

Throughout the episode, Jania’s insistence on transparency and consumer-first thinking is steady and unapologetic. She believes clearer disclosures and higher standards will protect prospective franchisees, lift the reputation of good brokers, and ultimately strengthen the ecosystem. If you’d like to follow up with Jania, visit FranNet.com or email JBailey@FranNet.com.

Thanks again to ClientTether for making this episode possible. Tune in for more conversations aimed at helping you build lasting brands.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/68302088Tue, 28 Oct 2025 11:15:07 +0000Dave HansenThank you to ClientTether for sponsoring this episode of The Advisory Board Podcast. In this episode, Dave Hansen sits down with Jania Bailey, CEO of FranNet, to unpack the changing role of brokers and consultants in franchising. Jania opens with...
In this episode, Dave Hansen sits down with Jania Bailey, CEO of FranNet, to unpack the changing role of brokers and consultants in franchising. Jania opens with FranNet’s backstory — 38 years in the business, built as a franchise model rather than a typical membership organization — and explains how their centralized Marketing, IT, and Support teams free consultants to focus on what matters most: qualifying high-quality candidates and matching them to the right brands. That operational difference, she says, is why FranNet consistently delivers strong fits for both candidates and franchisors.

The conversation moves into regulation, where Jania argues that the push for disclosure and registration is long overdue. California is leading the charge with new rules that require broker disclosures, brand lists, and placement data; other registration states in the NASAA group are likely to follow. Jania believes transparency will weed out bad actors and elevate the entire industry. She compares the current state of franchise brokering — where almost anyone can hang out a shingle — to industries that require licensing, and says consumers deserve that same level of protection when their life savings are on the line.

Dave and Jania also dig into the practical implications. Candidates could face a flood of disclosures and multiple brands to evaluate, so brokers will need to guide them through what to prioritize rather than overwhelm them with paperwork. For broker firms, the new requirements could be a heavy lift for smaller operations; larger franchised groups like FranNet can centralize filings and streamline compliance for their consultants. Jania expects some consolidation and exits — she’s not shy about saying a few operators should probably leave the industry — but she views that as a healthy cleansing that will build trust.

For franchisors, Jania urges honesty and preparedness. Brands that want broker support should make sure their house is in order: validated unit economics, happy franchisees, adequate capitalization, and systems that let the business run without the founder’s constant involvement. Sharing placement data and success metrics with broker partners will not only help compliance but also become a powerful marketing differentiator. On economics, Jania suggests realistic expectations: Working with brokers usually implies meaningful broker fees — entry-level economics start around $25K, with many opportunities sitting in the $30–35K range — and brands must ensure total investment supports those fees without undermining franchisee success.

Throughout the episode, Jania’s insistence on transparency and consumer-first thinking is steady and unapologetic. She believes clearer disclosures and higher standards will protect prospective franchisees, lift the reputation of good brokers, and ultimately strengthen the ecosystem. If you’d like to follow up with Jania, visit FranNet.com or email JBailey@FranNet.com.

Thanks again to ClientTether for making this episode possible. Tune in for more conversations aimed at helping you build lasting brands.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2575advisoryboardpodcast,brandreputation,clienttether,franchisebrokers,franchiseconsulting,franchisedevelopment,franchisegrowth,franchisemarketingfalse532fullHuman Connection in a Digital World: Why Phone Calls Still Build Trusthttps://www.spreaker.com/episode/human-connection-in-a-digital-world-why-phone-calls-still-build-trust--68036992
This week on The Advisory Board Podcast, host Dave Hansen is joined by the ever-iconic Karen Booze—yes, the one with the unmistakable blue hair and a résumé as colorful as her story. From playing the oboe on the White House lawn with the Beach Boys to sharing a high school band room with Kurt Cobain, Karen’s life is as fascinating as her decades-long expertise in answering services.

As Director of Business Growth & Partnerships at AnswerConnect and AnswerForce, Karen has seen firsthand how answering the phone—well, and properly—can make or break a business. She and Dave dig into why human connection still outperforms bots (despite the hype), how generational preferences shape communication, and why not having a phone number on your website might be quietly draining your revenue.

Karen also shares battle-tested best practices—from scripting empathetic greetings to boosting “speed-to-lead”—and warns of the very real cost of inaction for franchise brands and small businesses. Whether you’re managing after-hours calls, figuring out AI’s role in customer service, or just looking for ways to create a more human experience for customers, this episode delivers insights worth answering the call for.

A big thank-you to our episode sponsor, ClientTether, for making these conversations possible and for empowering franchise brands to connect with leads faster and more effectively.

Tune in for stories, stats, and a little rock ‘n’ roll nostalgia as Karen proves that in the world of business growth, human connection never goes out of style.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/68036992Tue, 07 Oct 2025 11:15:07 +0000Dave HansenEpisode Summary: The Human Edge in a Bot-Driven World This week on The Advisory Board Podcast, host Dave Hansen is joined by the ever-iconic Karen Booze—yes, the one with the unmistakable blue hair and a résumé as colorful as her story. From playing...
This week on The Advisory Board Podcast, host Dave Hansen is joined by the ever-iconic Karen Booze—yes, the one with the unmistakable blue hair and a résumé as colorful as her story. From playing the oboe on the White House lawn with the Beach Boys to sharing a high school band room with Kurt Cobain, Karen’s life is as fascinating as her decades-long expertise in answering services.

As Director of Business Growth & Partnerships at AnswerConnect and AnswerForce, Karen has seen firsthand how answering the phone—well, and properly—can make or break a business. She and Dave dig into why human connection still outperforms bots (despite the hype), how generational preferences shape communication, and why not having a phone number on your website might be quietly draining your revenue.

Karen also shares battle-tested best practices—from scripting empathetic greetings to boosting “speed-to-lead”—and warns of the very real cost of inaction for franchise brands and small businesses. Whether you’re managing after-hours calls, figuring out AI’s role in customer service, or just looking for ways to create a more human experience for customers, this episode delivers insights worth answering the call for.

A big thank-you to our episode sponsor, ClientTether, for making these conversations possible and for empowering franchise brands to connect with leads faster and more effectively.

Tune in for stories, stats, and a little rock ‘n’ roll nostalgia as Karen proves that in the world of business growth, human connection never goes out of style.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2489advisoryboardpodcast,answerconnect,answerforce,brandreputation,callanswering,clienttether,customerservice,cx,franchisedevelopment,franchisegrowth,franchisemarketing,leadresponse,phonesales,speedtoleadfalse531fullChannels Are Shifting, Behaviors Are Too: The New Rules of LeadGen & Lead Engagementhttps://www.spreaker.com/episode/channels-are-shifting-behaviors-are-too-the-new-rules-of-leadgen-lead-engagement--67931471
This week, host Dave Hansen sits down with Bryan Shankman, co-founder & CEO of LeadTruffle, an AI-enabled sales follow-up platform built for speed-to-lead. Bryan’s path runs from early-stage rocket ships (Frame.io → acquired by Adobe) and time at TikTok to TinySeed alum—plus a background in rugby that explains his bias for quick, clean hits over slow, sloppy drives.

Bryan breaks down where leads really come from today—third-party aggregators, out-of-home, your website, and the phone—with the 80/20 action living on website + phone. He makes the case that Reddit is a sleeper channel: it ranks on page one, fuels LLM training data, and hosts hyper-local “who should I hire in Austin?” threads. TikTok, meanwhile, is getting more local (location tags, city-flavored feeds), which means a single time-lapse job video can spark real, no-cost leads.

The big theme: AI + humans > AI or humans alone. Automation shines for instant engagement, intake, spam filtering, qualification, and booking—especially when your team can’t call back in 10 seconds. But complex, high-trust moments still deserve a thoughtful human who can reassure, advise, and close. Post-service, AI can nudge reviews, trigger owner callbacks on negative sentiment, and identify smart cross-sell windows—gold for lean “couple-person” franchise units.
On future-proofing without a Frankenstack: keep it stupid simple. Prioritize responsiveness (pick up the phone—or let AI do it), do excellent work, and nail the unsexy fundamentals: a clear website, a healthy Google Business Profile, and steady reviews. Then add automation exactly where tedium kills consistency. Measure what matters, iterate, and don’t be afraid to partner—platforms and clean APIs beat duct-taped zaps every time.

Want to connect with Bryan? Visit leadtruffle.com or ping him at bryan@leadtruffle.com—true to form, he’ll get back fast.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/67931471Tue, 30 Sep 2025 11:15:08 +0000Dave HansenA big thank you to ClientTether for sponsoring this episode of The Advisory Board Podcast. Their balance of automation and human touch is exactly what today’s discussion is all about. This week, host Dave Hansen sits down with Bryan Shankman,...
This week, host Dave Hansen sits down with Bryan Shankman, co-founder & CEO of LeadTruffle, an AI-enabled sales follow-up platform built for speed-to-lead. Bryan’s path runs from early-stage rocket ships (Frame.io → acquired by Adobe) and time at TikTok to TinySeed alum—plus a background in rugby that explains his bias for quick, clean hits over slow, sloppy drives.

Bryan breaks down where leads really come from today—third-party aggregators, out-of-home, your website, and the phone—with the 80/20 action living on website + phone. He makes the case that Reddit is a sleeper channel: it ranks on page one, fuels LLM training data, and hosts hyper-local “who should I hire in Austin?” threads. TikTok, meanwhile, is getting more local (location tags, city-flavored feeds), which means a single time-lapse job video can spark real, no-cost leads.

The big theme: AI + humans > AI or humans alone. Automation shines for instant engagement, intake, spam filtering, qualification, and booking—especially when your team can’t call back in 10 seconds. But complex, high-trust moments still deserve a thoughtful human who can reassure, advise, and close. Post-service, AI can nudge reviews, trigger owner callbacks on negative sentiment, and identify smart cross-sell windows—gold for lean “couple-person” franchise units.
On future-proofing without a Frankenstack: keep it stupid simple. Prioritize responsiveness (pick up the phone—or let AI do it), do excellent work, and nail the unsexy fundamentals: a clear website, a healthy Google Business Profile, and steady reviews. Then add automation exactly where tedium kills consistency. Measure what matters, iterate, and don’t be afraid to partner—platforms and clean APIs beat duct-taped zaps every time.

Want to connect with Bryan? Visit leadtruffle.com or ping him at bryan@leadtruffle.com—true to form, he’ll get back fast.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1626aiinsales,clienttether,franchising,frandev,leadtruffle,localmarketing,speedtoleadfalsefullBalancing AI and SEO: The New Playbook for FranDev Marketinghttps://www.spreaker.com/episode/balancing-ai-and-seo-the-new-playbook-for-frandev-marketing--67856115
This week, host Dave Hansen sits down with Amanda House, Director of Franchise Development Marketing at Lightbridge Academy—a leading early education and childcare franchise with over 160 centers open or in development. With experience across more than 35 brands, Amanda brings a rare perspective from both the franchisor and supplier side of FranDev marketing.

Amanda shares why the industry is moving beyond chasing lead volume and instead focusing on fit—finding the right owners who align with a brand’s culture. At Lightbridge Academy, this means deliberate scaling, thoughtful discovery days with executive involvement, and a relentless focus on their “circle of care.” She emphasizes that data is the new scoreboard, where cost-per-lead and return on ad spend matter more than simple reach.

The conversation also explores how AI and SEO must work together. Rather than choosing one or the other, Amanda highlights the need for strong technical SEO and backlink strategies to ensure brands surface in AI answers, while also using AI tools to research, analyze, and tailor communication. Still, she insists that the human touch remains non-negotiable when building trust with future franchisees.

Reputation also plays a starring role. Prospects are looking at Google reviews, social content, and franchisee transparency before they ever pick up the phone. Amanda’s advice? Treat every touchpoint as proof of culture. And her favorite north star metric is simple but powerful: Would your franchisees buy in again? With Lightbridge Academy boasting a high “yes” rate and 70% multi-unit ownership, the results speak for themselves.

Her closing encouragement: if you can’t measure it, you can’t sell it. It’s never too late to start tracking data, refining your digital presence, and leaning into AI tools that amplify your efforts—without replacing the personal relationships that make franchising work.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/67856115Tue, 23 Sep 2025 11:15:07 +0000Dave HansenA big thank you to ClientTether for sponsoring this episode of The Advisory Board Podcast. Their balance of automation and human touch is exactly what today’s discussion is all about. This week, host Dave Hansen sits down with Amanda House, Director...
This week, host Dave Hansen sits down with Amanda House, Director of Franchise Development Marketing at Lightbridge Academy—a leading early education and childcare franchise with over 160 centers open or in development. With experience across more than 35 brands, Amanda brings a rare perspective from both the franchisor and supplier side of FranDev marketing.

Amanda shares why the industry is moving beyond chasing lead volume and instead focusing on fit—finding the right owners who align with a brand’s culture. At Lightbridge Academy, this means deliberate scaling, thoughtful discovery days with executive involvement, and a relentless focus on their “circle of care.” She emphasizes that data is the new scoreboard, where cost-per-lead and return on ad spend matter more than simple reach.

The conversation also explores how AI and SEO must work together. Rather than choosing one or the other, Amanda highlights the need for strong technical SEO and backlink strategies to ensure brands surface in AI answers, while also using AI tools to research, analyze, and tailor communication. Still, she insists that the human touch remains non-negotiable when building trust with future franchisees.

Reputation also plays a starring role. Prospects are looking at Google reviews, social content, and franchisee transparency before they ever pick up the phone. Amanda’s advice? Treat every touchpoint as proof of culture. And her favorite north star metric is simple but powerful: Would your franchisees buy in again? With Lightbridge Academy boasting a high “yes” rate and 70% multi-unit ownership, the results speak for themselves.

Her closing encouragement: if you can’t measure it, you can’t sell it. It’s never too late to start tracking data, refining your digital presence, and leaning into AI tools that amplify your efforts—without replacing the personal relationships that make franchising work.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2423advisoryboardpodcast,aiseo,brandreputation,clienttether,franchisedevelopment,franchisegrowth,franchisemarketing,lightbridgeacademyfalse530fullFrom Missed Leads to Closed Deals: Unlocking Sales Growth with AIhttps://www.spreaker.com/episode/from-missed-leads-to-closed-deals-unlocking-sales-growth-with-ai--67771341
Josh’s backstory sets the tone: military family roots (Navy dad), four high schools, zero fear of striking up conversations — basically, the DNA of a top seller. He and partner Russ Burnett spun Leashed AI out from earlier work to focus on practical, revenue-producing automations: inbound/outbound AI calls, 24/7 web agents and chat that can book, SMS/email cadences, social DM responders across Meta, Google LSA responders, and even a roofing estimator that quotes straight from aerial imagery.

What We Cover (and Why It Matters)
The 3 ingredients of useful AI: great inputs (brand knowledge), continuous training/QA, and an operator who actually understands sales math and objection handling.

Implementation that sticks: plug AI into your CRM, calendar, and phone systems so it can log notes, set tasks, and adjust cadences automatically — the follow-through humans intend to do.
Compliance or consequences: get explicit opt-ins for SMS and automated calls; the “we haven’t been caught” strategy is not a strategy when fines can stack fast.

After-hours wins: most bookings happen when humans are off-duty. 24/7, on-brand AI captures those opportunities in home services and franchise development.

Mid-funnel momentum: re-engage no-shows, answer FDD basics, and keep qualified prospects moving without making reps hike the ball and block.

Customer experience > hold music: if AI can solve the problem now, don’t make customers wait 45 minutes to talk to a human who can’t.
Augment > replace: use AI to eliminate minutiae so your best reps spend time selling — then iterate faster than your competition.

Partner Tease
Dave hints at fresh collaboration between The Advisory Board and Leashed AI — announcements coming soon.

Connect with Josh & Leashed AI
Site: LeashedAI.com

Josh direct: 385-888-6457 (main line routes to his AI after hours — fitting, right?)

Sponsor Love
Huge thanks to ClientTether for powering this episode. If you care about speed-to-lead, compliant follow-up, and real pipeline lift, ClientTether’s the quiet force that makes the loud results possible.
Pull Quotes
“AI is only as good as the operator and the inputs.”
“Identify the minutiae, then automate it. Let reps do what only humans can do.”
“Adoption, not hype, is the next big thing.”

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/67771341Tue, 16 Sep 2025 11:15:08 +0000Dave HansenBig energy today with guest Josh Yonke (yes, you nailed the pronunciation) — co-founder & CRO of Leashed AI and a long-time operator in franchising and services (Thumbtack’s first sales hire; helped scale to $100M+). Josh and Dave get real about...
Josh’s backstory sets the tone: military family roots (Navy dad), four high schools, zero fear of striking up conversations — basically, the DNA of a top seller. He and partner Russ Burnett spun Leashed AI out from earlier work to focus on practical, revenue-producing automations: inbound/outbound AI calls, 24/7 web agents and chat that can book, SMS/email cadences, social DM responders across Meta, Google LSA responders, and even a roofing estimator that quotes straight from aerial imagery.

What We Cover (and Why It Matters)
The 3 ingredients of useful AI: great inputs (brand knowledge), continuous training/QA, and an operator who actually understands sales math and objection handling.

Implementation that sticks: plug AI into your CRM, calendar, and phone systems so it can log notes, set tasks, and adjust cadences automatically — the follow-through humans intend to do.
Compliance or consequences: get explicit opt-ins for SMS and automated calls; the “we haven’t been caught” strategy is not a strategy when fines can stack fast.

After-hours wins: most bookings happen when humans are off-duty. 24/7, on-brand AI captures those opportunities in home services and franchise development.

Mid-funnel momentum: re-engage no-shows, answer FDD basics, and keep qualified prospects moving without making reps hike the ball and block.

Customer experience > hold music: if AI can solve the problem now, don’t make customers wait 45 minutes to talk to a human who can’t.
Augment > replace: use AI to eliminate minutiae so your best reps spend time selling — then iterate faster than your competition.

Partner Tease
Dave hints at fresh collaboration between The Advisory Board and Leashed AI — announcements coming soon.

Connect with Josh & Leashed AI
Site: LeashedAI.com

Josh direct: 385-888-6457 (main line routes to his AI after hours — fitting, right?)

Sponsor Love
Huge thanks to ClientTether for powering this episode. If you care about speed-to-lead, compliant follow-up, and real pipeline lift, ClientTether’s the quiet force that makes the loud results possible.
Pull Quotes
“AI is only as good as the operator and the inputs.”
“Identify the minutiae, then automate it. Let reps do what only humans can do.”
“Adoption, not hype, is the next big thing.”

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1966advisoryboardpodcast,clienttether,conversationalai,customerexperience,franchisedevelopment,franchisegrowth,salesautomation,smallbusinesssuccessfalse529fullScaling People-First Leadership: Culture Strategies That Drive Franchise Growthhttps://www.spreaker.com/episode/scaling-people-first-leadership-culture-strategies-that-drive-franchise-growth--67510905
Together, Dave and Nita dive into the balancing act between single-unit and multi-unit franchise ownership, the realities of $650K–$1M spa buildouts, and why culture can either be your greatest strength or your biggest hurdle when scaling. Nita also shares her blueprint for creating operators through training, systems, and ongoing support—ensuring consistency across every location while still leaving room for franchisees to thrive.

This conversation isn’t just about numbers and logistics—it’s about people. It’s about building confidence in hesitant franchisees, creating a pathway for sustainable growth, and designing a culture that sticks no matter how many units you open.

A special thank you to ClientTether, our episode sponsor, for powering smarter franchise growth and helping leaders like Nita keep their systems—and their sanity—running smoothly.

If you’ve ever wondered how to scale a franchise without losing the culture that makes it special, this episode will give you both the strategy and the inspiration to do just that.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/67510905Tue, 26 Aug 2025 11:15:07 +0000Dave HansenOn this episode of The Advisory Board Podcast, host Dave Hansen chats with Nuttha “Nita” Goutier, founder of Sabai Thai Spa, about what it really takes to grow a brand without losing its heart. Nita opens up about the whirlwind launch of...
Together, Dave and Nita dive into the balancing act between single-unit and multi-unit franchise ownership, the realities of $650K–$1M spa buildouts, and why culture can either be your greatest strength or your biggest hurdle when scaling. Nita also shares her blueprint for creating operators through training, systems, and ongoing support—ensuring consistency across every location while still leaving room for franchisees to thrive.

This conversation isn’t just about numbers and logistics—it’s about people. It’s about building confidence in hesitant franchisees, creating a pathway for sustainable growth, and designing a culture that sticks no matter how many units you open.

A special thank you to ClientTether, our episode sponsor, for powering smarter franchise growth and helping leaders like Nita keep their systems—and their sanity—running smoothly.

If you’ve ever wondered how to scale a franchise without losing the culture that makes it special, this episode will give you both the strategy and the inspiration to do just that.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2163businesspodcast,clienttether,entrepreneurship,franchise,franchisedevelopment,franchisegrowth,smallbusinessfalse528fullBeyond Location and Luck: The Real Secret to Top-Performing Zeeshttps://www.spreaker.com/episode/beyond-location-and-luck-the-real-secret-to-top-performing-zees--67422218
In this episode of The Advisory Board Podcast, host Dave Hansen sits down with Scott—author of The Wealthy Franchisee and Stop the Shift Show—to unpack the real secrets behind top-performing franchisees. With decades of experience as a franchisee, speaker, and coach, Scott has seen firsthand what separates thriving owners from those who constantly struggle.The conversation dives into:
The human factor: why mindset, emotional control, and humility are non-negotiables for success.

Franchise myths debunked: from the “good location” excuse to the myth that the hardest workers always win.

The hourly employee challenge: how brands can better support franchisees who depend on frontline teams.

Innovation vs. following the system: finding the sweet spot between executing proven processes and embracing change.

Constructive dissent: why healthy debate (not constant agreement) actually strengthens franchise systems.

Scott also shares personal stories—from beating cancer twice to building his own successful units—that highlight his belief in resilience, service, and the power of putting people first. He reminds us that the best franchisees don’t make it about themselves—they make it about their employees, customers, and communities.

Dave and Scott keep it real (and a little playful), swapping stories about innovation battles, FACs that work, and even a nod to Ted Lasso’s famous suggestion box scene. By the end, you’ll walk away inspired to manage your emotions, invest in your people, and lead with humility.

Big thanks to our episode sponsor ClientTether for helping make these conversations possible.🎧 Tune in—you’ll laugh, you’ll nod in agreement, and you might just rethink what it truly means to be a wealthy franchisee.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/67422218Tue, 19 Aug 2025 11:15:07 +0000Dave HansenWhat really makes a franchisee “wealthy”? Is it the best location, the longest hours, or just a bit of good luck? According to franchise performance coach and bestselling author Scott Greenberg, it’s none of the above. In this episode of The Advisory...
In this episode of The Advisory Board Podcast, host Dave Hansen sits down with Scott—author of The Wealthy Franchisee and Stop the Shift Show—to unpack the real secrets behind top-performing franchisees. With decades of experience as a franchisee, speaker, and coach, Scott has seen firsthand what separates thriving owners from those who constantly struggle.The conversation dives into:
The human factor: why mindset, emotional control, and humility are non-negotiables for success.

Franchise myths debunked: from the “good location” excuse to the myth that the hardest workers always win.

The hourly employee challenge: how brands can better support franchisees who depend on frontline teams.

Innovation vs. following the system: finding the sweet spot between executing proven processes and embracing change.

Constructive dissent: why healthy debate (not constant agreement) actually strengthens franchise systems.

Scott also shares personal stories—from beating cancer twice to building his own successful units—that highlight his belief in resilience, service, and the power of putting people first. He reminds us that the best franchisees don’t make it about themselves—they make it about their employees, customers, and communities.

Dave and Scott keep it real (and a little playful), swapping stories about innovation battles, FACs that work, and even a nod to Ted Lasso’s famous suggestion box scene. By the end, you’ll walk away inspired to manage your emotions, invest in your people, and lead with humility.

Big thanks to our episode sponsor ClientTether for helping make these conversations possible.🎧 Tune in—you’ll laugh, you’ll nod in agreement, and you might just rethink what it truly means to be a wealthy franchisee.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2892clienttether,franchising,leadership,smallbusiness,wealthyfranchiseefalse527fullFrom Panic to Purchase: Mastering Fear & Building Confidence in FranDevhttps://www.spreaker.com/episode/from-panic-to-purchase-mastering-fear-building-confidence-in-frandev--67336568The Advisory Board Podcast

Big thanks to our episode sponsor, ClientTether, for making today’s conversation possible.

This week, Dave Hansen welcomes his friend (and occasional karaoke co-star) Jim Stapleton, VP of Franchise Development at Caring Transitions—the largest senior relocation and household goods resale franchise. With 30 years in sales, six years in franchise development, and a knack for doubling system size, Jim blends performance, psychology, and just enough musical theater flair to keep audiences hooked.

The conversation dives deep into one of the most powerful forces in sales—fear—and how it affects both franchise buyers and salespeople. Jim unpacks the primal origins of fear, its clash with logic, and why love is just as influential in decision-making. Using analogies from high dives, Bob Ross paintings, and even piles of laundry mistaken for monsters, Jim explains how to guide candidates from hesitation to confident action.You’ll hear strategies for:

Spotting when fear is stalling a deal (hint: excuses and missed commitments are big tells).
“Feeding the dream and starving the fear” to keep momentum high.
Anticipating and addressing objections before they surface.
Leading with empathy (not sympathy) to move candidates forward.
Building trust through genuine enthusiasm and belief in your brand.

Spotting when fear is stalling a deal (hint: excuses and missed commitments are big tells).
“Feeding the dream and starving the fear” to keep momentum high.
Anticipating and addressing objections before they surface.
Leading with empathy (not sympathy) to move candidates forward.
Building trust through genuine enthusiasm and belief in your brand.

This is a masterclass in blending psychology, sales craft, and human connection to help people make life-changing franchise decisions—without pushing them into the deep end.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2337advisoryboardpodcast,clienttether,closingstrategies,franchisecoaching,franchisedevelopment,franchisegrowth,franchisesales,leadershipinsales,overcomingfear,salespsychologyfalse526fullSmarter Support, Stronger Systems: Scaling Franchise Operations with AIhttps://www.spreaker.com/episode/smarter-support-stronger-systems-scaling-franchise-operations-with-ai--67175291 Episode sponsored by ClientTether — big thanks to them for supporting the franchise community.

In this episode, host Dave Hansen sits down with Tushar Mishra, Co-Founder and CEO of Delightree, to explore how franchisors can stop talking about AI and actually start using it. From automating franchisee support to enabling data-driven coaching, Tushar shares practical, no-hype strategies to make AI an everyday operational advantage—not just a buzzword.

You’ll also hear how Delightree’s tech-first approach is streamlining multi-unit operations across 5,000+ locations, and why your operations team might be sitting on a goldmine of untapped efficiencies.

Here’s what you’ll learn:
AI Without the Fluff: Tushar breaks down what’s actually working in franchise systems today—from SOP-powered AI search to real-time support deflection.

Stop Answering the Same Question Twice: Learn how franchisors are cutting 50% of incoming franchisee questions by transforming ops manuals and training docs into smart, searchable systems.

Just-in-Time Learning: Gen Z doesn’t want e-learning PDFs. Tushar explains how Delightree is enabling short, actionable, multilingual training that fits the modern workforce.

FBCs Supercharged: Discover how AI can prep franchise business coaches with instant, data-backed insights—so they coach smarter, not harder.

Data-Driven Onboarding: With mapped rule-based workflows, AI companions, and actionable triggers, Delightree’s onboarding toolkit ensures new owners ramp up with clarity and confidence.
Predictive Coaching & Churn Prevention: Tushar unpacks how AI tools can flag underperforming units before they go off the rails—and how you can course-correct early using signals from POS data, audits, reviews, and training compliance.

Memorable Quotes:
“Half of support tickets come from franchisees asking for information they already have—but can’t find. AI solves that instantly.”

“AI doesn’t replace coaching. It just makes your best coach 10x more effective.”

“Don’t start with AI. Start with a business problem. The right AI will follow.”

Connect with Tushar:
📧 tushar@delightree.com
🔗 delightree.com

Don’t miss this one if you're ready to ditch the AI hype and finally make it useful—especially for multi-unit ops, support-heavy systems, and FBCs running on caffeine and spreadsheets. Tushar’s insights are smart, scalable, and ready to implement today.

#franchiseops #aiforfranchising #franchisegrowth #delightree #clienttether

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/67175291Tue, 29 Jul 2025 13:34:03 +0000Dave HansenThe Advisory Board Podcast — Featuring Tushar Mishra, Co-Founder & CEO of Delightree Episode sponsored by ClientTether — big thanks to them for supporting the franchise community. In this episode, host Dave Hansen sits down with Tushar Mishra,... Episode sponsored by ClientTether — big thanks to them for supporting the franchise community.

In this episode, host Dave Hansen sits down with Tushar Mishra, Co-Founder and CEO of Delightree, to explore how franchisors can stop talking about AI and actually start using it. From automating franchisee support to enabling data-driven coaching, Tushar shares practical, no-hype strategies to make AI an everyday operational advantage—not just a buzzword.

You’ll also hear how Delightree’s tech-first approach is streamlining multi-unit operations across 5,000+ locations, and why your operations team might be sitting on a goldmine of untapped efficiencies.

Here’s what you’ll learn:
AI Without the Fluff: Tushar breaks down what’s actually working in franchise systems today—from SOP-powered AI search to real-time support deflection.

Stop Answering the Same Question Twice: Learn how franchisors are cutting 50% of incoming franchisee questions by transforming ops manuals and training docs into smart, searchable systems.

Just-in-Time Learning: Gen Z doesn’t want e-learning PDFs. Tushar explains how Delightree is enabling short, actionable, multilingual training that fits the modern workforce.

FBCs Supercharged: Discover how AI can prep franchise business coaches with instant, data-backed insights—so they coach smarter, not harder.

Data-Driven Onboarding: With mapped rule-based workflows, AI companions, and actionable triggers, Delightree’s onboarding toolkit ensures new owners ramp up with clarity and confidence.
Predictive Coaching & Churn Prevention: Tushar unpacks how AI tools can flag underperforming units before they go off the rails—and how you can course-correct early using signals from POS data, audits, reviews, and training compliance.

Memorable Quotes:
“Half of support tickets come from franchisees asking for information they already have—but can’t find. AI solves that instantly.”

“AI doesn’t replace coaching. It just makes your best coach 10x more effective.”

“Don’t start with AI. Start with a business problem. The right AI will follow.”

Connect with Tushar:
📧 tushar@delightree.com
🔗 delightree.com

Don’t miss this one if you're ready to ditch the AI hype and finally make it useful—especially for multi-unit ops, support-heavy systems, and FBCs running on caffeine and spreadsheets. Tushar’s insights are smart, scalable, and ready to implement today.

#franchiseops #aiforfranchising #franchisegrowth #delightree #clienttether

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2663advisoryboardpodcast,aiforfranchising,clienttether,delightree,franchiseai,franchisecoaching,franchisegrowth,franchiseleadership,franchiseops,justintimetrainingfalse525fullFrom Complacency to Growth | Franchise Leadership Lessons from Mosquito Shield’s Michael Moorhousehttps://www.spreaker.com/episode/from-complacency-to-growth-franchise-leadership-lessons-from-mosquito-shield-s-michael-moorhouse--67061912

Peak vs. Off-Season Thinking: Michael reveals how a simple shift in vocabulary—from “off-season” to “non-peak”—helped reframe how franchisees approach planning, performance, and growth.
Mindset Over Mechanics: It wasn’t a systems or marketing problem. Michael and his team discovered that performance gaps were often tied to mindset—and he shares the data that proved it.
Coaching That Clicks: With a growing team of Franchise Business Coaches (FBCs), including a full-time launch coach, Mosquito Shield created specialized support for every phase of the owner journey—from fresh startups to seasoned empires.
Stratification Strategy: Hear how Mosquito Shield aligns internal teams before pushing initiatives system-wide, and how their new “VP of Ops-as-top-performer-coach” model drives results for veteran owners.
Trust, Accountability & Pizza Nights: From regional visits to the wildly successful National Callback Night (yes, franchisors and franchisees cold-calling side-by-side), Michael proves that value is built in the trenches—not in PowerPoints.
Results That Speak: Thanks to the mindset shift and coaching investments, 2025 is shaping up to be Mosquito Shield’s best year ever—up 12% year-over-year with record owner engagement and retention.

Peak vs. Off-Season Thinking: Michael reveals how a simple shift in vocabulary—from “off-season” to “non-peak”—helped reframe how franchisees approach planning, performance, and growth.
Mindset Over Mechanics: It wasn’t a systems or marketing problem. Michael and his team discovered that performance gaps were often tied to mindset—and he shares the data that proved it.
Coaching That Clicks: With a growing team of Franchise Business Coaches (FBCs), including a full-time launch coach, Mosquito Shield created specialized support for every phase of the owner journey—from fresh startups to seasoned empires.
Stratification Strategy: Hear how Mosquito Shield aligns internal teams before pushing initiatives system-wide, and how their new “VP of Ops-as-top-performer-coach” model drives results for veteran owners.
Trust, Accountability & Pizza Nights: From regional visits to the wildly successful National Callback Night (yes, franchisors and franchisees cold-calling side-by-side), Michael proves that value is built in the trenches—not in PowerPoints.
Results That Speak: Thanks to the mindset shift and coaching investments, 2025 is shaping up to be Mosquito Shield’s best year ever—up 12% year-over-year with record owner engagement and retention.

Memorable Quotes: “We don’t talk about off-season anymore. It’s non-peak. There’s always work to be done—even when the bugs aren’t biting.”
“If you're not giving franchisees your time, you're not giving them value. Time is love.”

Connect with Michael:
📧 michael@moshield.com
🔗 Find him on LinkedIn

Don’t miss this one if you’re looking to scale smarter, build owner trust, and break through the complacency ceiling that stunts so many mature franchise systems. And if you're an emerging franchisor—grab a pen. Michael drops gold. #franchising #leadership #mindsetmatters #homebasedbusiness #coachingforgrowth

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2304advisoryboardpodcast,brandoperations,clienttether,franchisecoaching,franchisegrowth,franchiseleadership,growthmindset,michaelmoorhouse,moshield,seasonalbusinessfalse525fullFranDev Playbook: Lead Nurturing + Onboarding Secrets That Drive Long-Term Growthhttps://www.spreaker.com/episode/frandev-playbook-lead-nurturing-onboarding-secrets-that-drive-long-term-growth--66978931
The Advisory Board Podcast — Featuring Pete First of BrightStar Care

Episode sponsored by ClientTether — big thanks to them for supporting the franchise community.

In this episode, Dave Hansen welcomes Pete First, Chief Development Officer at BrightStar Care, to unpack what it really takes to grow a franchise brand with staying power. With over 25 years in the franchise development world, Pete brings both sharp strategy and a grounded, people-first mindset — two things BrightStar is clearly doing right.

BrightStar stands out in the home care space thanks to a clinical foundation built around registered nurses making care decisions, and a franchise model that prioritizes compassion just as much as profitability. According to Pete, many of their franchisees are drawn to the brand not just for the business opportunity but because of personal experiences with caregiving. That emotional tie-in matters — and they don’t bring in candidates who don’t genuinely care. “Don’t blow your career on one deal,” Pete says, reinforcing that protecting culture starts with who you let in.

Throughout the conversation, Pete and Dave dig into what makes a franchise brand grow the right way — and it’s not a quick-fix formula. It starts with building a brand that’s meaningful and trustworthy, then reinforcing that trust through validation. BrightStar empowers franchisees to vet incoming candidates, keeping cultural alignment tight across the network. And yes — your brand isn’t your logo or your color palette. It’s your people.

Pete also breaks down BrightStar’s approach to marketing and lead nurturing, and it's anything but passive. With a smart mix of targeted pay-per-click, drip campaigns, weekly content, and strategic video — they stay in front of candidates for years. Literally. One owner came back after five years of opening BrightStar emails — and converted. That kind of patience and consistency reflects a team that knows timing is everything.

One of the biggest takeaways from Pete? Long-term growth only works if your operations can support it. BrightStar’s 27-month onboarding program ensures new franchisees don’t just launch — they scale smartly. Weekly coaching, segment-based support teams, and strong communication with franchisees keep things steady even as the system grows.

There’s also a refreshing honesty in how Pete talks about AI’s impact on lead sourcing and content visibility. He acknowledges the landscape is changing fast — search traffic from ChatGPT and other AI platforms is now a meaningful pipeline source — and BrightStar is adjusting accordingly. Video plays a major role too, especially authentic, unscripted content from franchisees themselves.
The bottom line? If you want a franchise brand that lasts, you need heart, hustle, and the infrastructure to support both. BrightStar’s not perfect — no brand is — but they’re doing a lot of things right. And Pete’s transparency makes this episode a must-listen for anyone thinking about franchise growth in 2025 and beyond.

You can reach Pete at pete.first@brightstarcare.com or find him on LinkedIn. And again, huge thanks to ClientTether for sponsoring this episode.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/66978931Tue, 15 Jul 2025 11:15:07 +0000Dave HansenEpisode Summary: The Advisory Board Podcast — Featuring Pete First of BrightStar Care Episode sponsored by ClientTether — big thanks to them for supporting the franchise community. In this episode, Dave Hansen welcomes Pete First, Chief...
The Advisory Board Podcast — Featuring Pete First of BrightStar Care

Episode sponsored by ClientTether — big thanks to them for supporting the franchise community.

In this episode, Dave Hansen welcomes Pete First, Chief Development Officer at BrightStar Care, to unpack what it really takes to grow a franchise brand with staying power. With over 25 years in the franchise development world, Pete brings both sharp strategy and a grounded, people-first mindset — two things BrightStar is clearly doing right.

BrightStar stands out in the home care space thanks to a clinical foundation built around registered nurses making care decisions, and a franchise model that prioritizes compassion just as much as profitability. According to Pete, many of their franchisees are drawn to the brand not just for the business opportunity but because of personal experiences with caregiving. That emotional tie-in matters — and they don’t bring in candidates who don’t genuinely care. “Don’t blow your career on one deal,” Pete says, reinforcing that protecting culture starts with who you let in.

Throughout the conversation, Pete and Dave dig into what makes a franchise brand grow the right way — and it’s not a quick-fix formula. It starts with building a brand that’s meaningful and trustworthy, then reinforcing that trust through validation. BrightStar empowers franchisees to vet incoming candidates, keeping cultural alignment tight across the network. And yes — your brand isn’t your logo or your color palette. It’s your people.

Pete also breaks down BrightStar’s approach to marketing and lead nurturing, and it's anything but passive. With a smart mix of targeted pay-per-click, drip campaigns, weekly content, and strategic video — they stay in front of candidates for years. Literally. One owner came back after five years of opening BrightStar emails — and converted. That kind of patience and consistency reflects a team that knows timing is everything.

One of the biggest takeaways from Pete? Long-term growth only works if your operations can support it. BrightStar’s 27-month onboarding program ensures new franchisees don’t just launch — they scale smartly. Weekly coaching, segment-based support teams, and strong communication with franchisees keep things steady even as the system grows.

There’s also a refreshing honesty in how Pete talks about AI’s impact on lead sourcing and content visibility. He acknowledges the landscape is changing fast — search traffic from ChatGPT and other AI platforms is now a meaningful pipeline source — and BrightStar is adjusting accordingly. Video plays a major role too, especially authentic, unscripted content from franchisees themselves.
The bottom line? If you want a franchise brand that lasts, you need heart, hustle, and the infrastructure to support both. BrightStar’s not perfect — no brand is — but they’re doing a lot of things right. And Pete’s transparency makes this episode a must-listen for anyone thinking about franchise growth in 2025 and beyond.

You can reach Pete at pete.first@brightstarcare.com or find him on LinkedIn. And again, huge thanks to ClientTether for sponsoring this episode.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2192advisoryboardpodcast,brandbuilding,brightstarcare,clienttether,franchisedevelopment,franchisegrowth,franchiseonboarding,franchisingstrategy,leadnurturing,petefirstfalse523fullTop Franchise Relationship Mistakes (and How to Fix Them)https://www.spreaker.com/episode/top-franchise-relationship-mistakes-and-how-to-fix-them--66889267Johnny Franchise on Building Rock-Solid Franchisor-Franchisee Relationships

Episode Summary:In this milestone episode of The Advisory Board Podcast, host Dave Hansen finally ropes in a long-time wishlist guest:

the one and only Johnny Francis—aka Johnny Franchise. A Swiss Army knife of franchising, Johnny brings decades of wisdom, wit, and hard-earned perspective to a conversation that dives deep into the heartbeat of successful franchise brands: strong, interdependent relationships.

Brought to you by our sponsor ClientTether, whose CRM and automation tools help franchisors and franchisees stay connected and thrive together—just like Johnny would recommend.

Dave and Johnny explore what makes a franchise brand actually work beyond just a proven model. Spoiler: it’s not just about systems—it’s about people, trust, and training. Johnny shares why franchisors must obsess over franchisee success, not just ROI, and why continuous training—not just a one-time onboarding—is the unsung hero of brand performance.

They also unpack how to spot breakdowns in the relationship ("blame is the first red flag") and why franchise advisory councils aren’t just a checkbox—they’re a franchisor’s secret weapon. Johnny shares stories of turning struggling FACs into collaborative powerhouses and offers simple signals for when your brand needs one (hint: when you can’t remember everyone’s names).

Other gems include:
How franchisors can foster innovation from franchisees without triggering chaos
The dangers of an "us vs. them" culture

Why private equity can both help and hurt—and what to watch for
The underestimated value of showing vulnerability as a leader
Johnny leaves us with one powerful reminder: franchising only works when everyone wins.
Want to connect with Johnny?You’ll find him at johnnyfranchise.com or on LinkedIn. He’s happy to chat—just don’t be surprised if you get help before you get an invoice.

Huge thanks again to ClientTether for sponsoring this episode. If you’re looking to improve franchisee engagement and performance with less manual follow-up and more automation, check them out.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/66889267Tue, 08 Jul 2025 11:15:08 +0000Dave HansenJohnny Franchise on Building Rock-Solid Franchisor-Franchisee Relationships Episode Summary:In this milestone episode of The Advisory Board Podcast, host Dave Hansen finally ropes in a long-time wishlist guest: the one and only Johnny Francis—aka...Johnny Franchise on Building Rock-Solid Franchisor-Franchisee Relationships

Episode Summary:In this milestone episode of The Advisory Board Podcast, host Dave Hansen finally ropes in a long-time wishlist guest:

the one and only Johnny Francis—aka Johnny Franchise. A Swiss Army knife of franchising, Johnny brings decades of wisdom, wit, and hard-earned perspective to a conversation that dives deep into the heartbeat of successful franchise brands: strong, interdependent relationships.

Brought to you by our sponsor ClientTether, whose CRM and automation tools help franchisors and franchisees stay connected and thrive together—just like Johnny would recommend.

Dave and Johnny explore what makes a franchise brand actually work beyond just a proven model. Spoiler: it’s not just about systems—it’s about people, trust, and training. Johnny shares why franchisors must obsess over franchisee success, not just ROI, and why continuous training—not just a one-time onboarding—is the unsung hero of brand performance.

They also unpack how to spot breakdowns in the relationship ("blame is the first red flag") and why franchise advisory councils aren’t just a checkbox—they’re a franchisor’s secret weapon. Johnny shares stories of turning struggling FACs into collaborative powerhouses and offers simple signals for when your brand needs one (hint: when you can’t remember everyone’s names).

Other gems include:
How franchisors can foster innovation from franchisees without triggering chaos
The dangers of an "us vs. them" culture

Why private equity can both help and hurt—and what to watch for
The underestimated value of showing vulnerability as a leader
Johnny leaves us with one powerful reminder: franchising only works when everyone wins.
Want to connect with Johnny?You’ll find him at johnnyfranchise.com or on LinkedIn. He’s happy to chat—just don’t be surprised if you get help before you get an invoice.

Huge thanks again to ClientTether for sponsoring this episode. If you’re looking to improve franchisee engagement and performance with less manual follow-up and more automation, check them out.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1877advisoryboardpodcast,clienttether,facstrategy,franchisecoaching,franchisegrowth,franchiseleadership,franchiseoperations,franchiserelationships,johnnyfranchise,scalingsuccessfalse522fullFranchise Performance & Exit Planning: How MOLLY MAID Builds Value from Day Onehttps://www.spreaker.com/episode/franchise-performance-exit-planning-how-molly-maid-builds-value-from-day-one--66731396Episode Title: Helping Franchisees Grow — and Exit — With Purpose
Guest: Fiona Styant, VP of Development, MOLLY MAID Canada
Host: Dave Hansen
Sponsored by: ClientTether — thanks for fueling franchisee success with smarter CRM

What happens when your top-performing franchisees take their foot off the gas? If you’re Fiona Styant at MOLLY MAID Canada, you create a framework to steer them back into growth — or gracefully guide them toward a profitable exit.

In this conversation recorded at the Let’s Grow event in Toronto, Fiona joined Dave Hansen to share her candid, thoughtful take on how franchisors can manage the lifecycle of a franchisee with clarity and care. With over two decades at MOLLY MAID, Fiona brings a rare dual perspective: she oversees both development and ongoing coaching — a role that bridges franchisee onboarding and long-term performance.

Key themes from the episode:
🧭 Exit planning starts at onboarding
Ten years ago, Fiona and her team noticed retiring franchisees were coasting — comfortable but not growing. That sparked a major shift: now, franchisees are asked about their exit goals during training week. Whether it’s five years out or a 10-year plan, Fiona’s team helps owners work backward from their desired outcome.

📈 From audits to alignment
MOLLY MAID’s four-pillar model (performance, engagement, compliance, and satisfaction) uses self-assessment and coaching reviews to spark honest conversations. Franchisees aren’t being “audited” — they’re supported in reaching the goals they set. This shift from punitive to performance-focused support is changing the game.

💸 Valuation transparency
Many franchisees are shocked (not always in a good way) to learn their business isn’t worth what they thought. That’s why Fiona now delivers an annual seminar on business valuation — with plain-talk guidance on EBITDA, chart of accounts, and how to prep for a sale three years in advance.

🚀 Culture of growth
There’s no room for “cash flow coasting” at MOLLY MAID. Franchisees are encouraged to aim high, stay accountable, and know when it’s time to pass the baton. With clear data, strong coach relationships, and a supportive culture, Fiona’s team helps even plateauing owners find their next best step — whether it’s a performance rebound or a well-timed exit.

This episode is a masterclass for any franchisor rethinking how to motivate mature operators — and how to plan for exits that feel like wins.

Catch the full conversation and connect with Fiona on LinkedIn if you want to dig deeper into her franchisee growth strategies

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/66731396Wed, 25 Jun 2025 11:15:07 +0000Dave HansenEpisode Title: Helping Franchisees Grow — and Exit — With Purpose Guest: Fiona Styant, VP of Development, MOLLY MAID Canada Host: Dave Hansen Sponsored by: ClientTether — thanks for fueling franchisee success with smarter CRM What happens when your...Episode Title: Helping Franchisees Grow — and Exit — With Purpose
Guest: Fiona Styant, VP of Development, MOLLY MAID Canada
Host: Dave Hansen
Sponsored by: ClientTether — thanks for fueling franchisee success with smarter CRM

What happens when your top-performing franchisees take their foot off the gas? If you’re Fiona Styant at MOLLY MAID Canada, you create a framework to steer them back into growth — or gracefully guide them toward a profitable exit.

In this conversation recorded at the Let’s Grow event in Toronto, Fiona joined Dave Hansen to share her candid, thoughtful take on how franchisors can manage the lifecycle of a franchisee with clarity and care. With over two decades at MOLLY MAID, Fiona brings a rare dual perspective: she oversees both development and ongoing coaching — a role that bridges franchisee onboarding and long-term performance.

Key themes from the episode:
🧭 Exit planning starts at onboarding
Ten years ago, Fiona and her team noticed retiring franchisees were coasting — comfortable but not growing. That sparked a major shift: now, franchisees are asked about their exit goals during training week. Whether it’s five years out or a 10-year plan, Fiona’s team helps owners work backward from their desired outcome.

📈 From audits to alignment
MOLLY MAID’s four-pillar model (performance, engagement, compliance, and satisfaction) uses self-assessment and coaching reviews to spark honest conversations. Franchisees aren’t being “audited” — they’re supported in reaching the goals they set. This shift from punitive to performance-focused support is changing the game.

💸 Valuation transparency
Many franchisees are shocked (not always in a good way) to learn their business isn’t worth what they thought. That’s why Fiona now delivers an annual seminar on business valuation — with plain-talk guidance on EBITDA, chart of accounts, and how to prep for a sale three years in advance.

🚀 Culture of growth
There’s no room for “cash flow coasting” at MOLLY MAID. Franchisees are encouraged to aim high, stay accountable, and know when it’s time to pass the baton. With clear data, strong coach relationships, and a supportive culture, Fiona’s team helps even plateauing owners find their next best step — whether it’s a performance rebound or a well-timed exit.

This episode is a masterclass for any franchisor rethinking how to motivate mature operators — and how to plan for exits that feel like wins.

Catch the full conversation and connect with Fiona on LinkedIn if you want to dig deeper into her franchisee growth strategies

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1949advisoryboardpodcast,businessvaluation,clienttether,exitplanning,franchisecoaching,franchisegrowth,franchiseleadership,franchiseoperations,franchisevalue,mollymaidcanadafalse521fullListening & Loyalty: How CX Drives Culture and Revenuehttps://www.spreaker.com/episode/listening-loyalty-how-cx-drives-culture-and-revenue--66595566The Advisory Board Podcast
Episode: Confidence, Culture & the Blushington Way
Guest: Natasha Cornstein, CEO of Blushington Holdings
Sponsored by: ClientTether – the smart way to grow your franchise.

What do luxury beauty, Broadway, and power listening have in common? Natasha Cornstein, CEO of Blushington Holdings, joined us on this episode to share how a next-gen beauty brand is setting the gold standard—not just for glam, but for how businesses should listen, lead, and scale with soul.

Beauty with a Mission
Natasha might not be the founder, but she’s the visionary CEO behind Blushington’s bold expansion. With locations in NYC and upcoming launches in Boca Raton and Houston, Blushington isn’t just serving makeup and blowouts—they’re serving confidence in a glass of champagne (or sparkling water, if that’s your vibe). The mantra? Confidence looks great on you.

Customer Experience = Business Strategy
For Blushington, customer experience isn’t fluff—it’s strategy. Natasha broke down how every detail, from hair washes to tone of voice, is engineered to make guests feel heard, seen, and celebrated. And we’re not just talking lipstick and lashes. We’re talking about a culture of power listening—a practice that’s been baked into the DNA of the brand since day one.

What’s “Power Listening” Anyway?
It’s not your average active listening. Power listening means really hearing—without interrupting, without ego, and with the intent to understand, not just respond. It’s how Natasha leads her team, trains artists, and builds loyalty both in-store and across her franchise network. The results? Artists feel valued, customers feel heard, and services like wig styling (yes, wigs!) are born from team ideas that rise to the top.

Diversity and Inclusion: Not Just a Tagline
Blushington’s commitment to inclusivity isn’t performative—it’s operational. From inventory to training, their team is equipped to serve all women: all skin tones, hair textures, and backgrounds. This isn’t new for them—it’s who they’ve been since 2011.

Franchising with Heart
Transitioning from a corporate model to franchising, Natasha is all about balance: structure meets creativity. With powerhouse partners like iFranchise and Baker McKenzie onboard, she’s building a franchise culture that values the operator’s insights as much as the playbook. Her franchisees? Often customers first. Loyal to the experience, now committed to scaling it.

Bonus Round: Glam Meets Broadway
Fun fact: Natasha’s husband is co-producing a Broadway show, Take a Banana for the Road with Jeffrey Ross, opening this August. So if you find yourself in NYC, you might just catch some blush, a blowout, and a standing ovation all in one trip.

Listen in to hear how beauty, business, and culture intersect—beautifully.
And thank you again to ClientTether, for sponsoring today’s episode and supporting smarter franchise growth through automation, lead nurturing, and CRM tools designed for brands that want to scale with impact.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/66595566Wed, 18 Jun 2025 11:15:07 +0000Dave HansenThe Advisory Board Podcast Episode: Confidence, Culture & the Blushington Way Guest: Natasha Cornstein, CEO of Blushington Holdings Sponsored by: ClientTether – the smart way to grow your franchise. What do luxury beauty, Broadway, and power...The Advisory Board Podcast
Episode: Confidence, Culture & the Blushington Way
Guest: Natasha Cornstein, CEO of Blushington Holdings
Sponsored by: ClientTether – the smart way to grow your franchise.

What do luxury beauty, Broadway, and power listening have in common? Natasha Cornstein, CEO of Blushington Holdings, joined us on this episode to share how a next-gen beauty brand is setting the gold standard—not just for glam, but for how businesses should listen, lead, and scale with soul.

Beauty with a Mission
Natasha might not be the founder, but she’s the visionary CEO behind Blushington’s bold expansion. With locations in NYC and upcoming launches in Boca Raton and Houston, Blushington isn’t just serving makeup and blowouts—they’re serving confidence in a glass of champagne (or sparkling water, if that’s your vibe). The mantra? Confidence looks great on you.

Customer Experience = Business Strategy
For Blushington, customer experience isn’t fluff—it’s strategy. Natasha broke down how every detail, from hair washes to tone of voice, is engineered to make guests feel heard, seen, and celebrated. And we’re not just talking lipstick and lashes. We’re talking about a culture of power listening—a practice that’s been baked into the DNA of the brand since day one.

What’s “Power Listening” Anyway?
It’s not your average active listening. Power listening means really hearing—without interrupting, without ego, and with the intent to understand, not just respond. It’s how Natasha leads her team, trains artists, and builds loyalty both in-store and across her franchise network. The results? Artists feel valued, customers feel heard, and services like wig styling (yes, wigs!) are born from team ideas that rise to the top.

Diversity and Inclusion: Not Just a Tagline
Blushington’s commitment to inclusivity isn’t performative—it’s operational. From inventory to training, their team is equipped to serve all women: all skin tones, hair textures, and backgrounds. This isn’t new for them—it’s who they’ve been since 2011.

Franchising with Heart
Transitioning from a corporate model to franchising, Natasha is all about balance: structure meets creativity. With powerhouse partners like iFranchise and Baker McKenzie onboard, she’s building a franchise culture that values the operator’s insights as much as the playbook. Her franchisees? Often customers first. Loyal to the experience, now committed to scaling it.

Bonus Round: Glam Meets Broadway
Fun fact: Natasha’s husband is co-producing a Broadway show, Take a Banana for the Road with Jeffrey Ross, opening this August. So if you find yourself in NYC, you might just catch some blush, a blowout, and a standing ovation all in one trip.

Listen in to hear how beauty, business, and culture intersect—beautifully.
And thank you again to ClientTether, for sponsoring today’s episode and supporting smarter franchise growth through automation, lead nurturing, and CRM tools designed for brands that want to scale with impact.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2033advisoryboardpodcast,beautywithpurpose,blushington,clienttether,customerexperience,franchisegrowth,franchiseleadership,inclusivebeauty,powerlistening,womeninleadershipfalse520fullFranchise Smarter: Systems, Tech, and the Royalty Revenue Mindset | Patti Rotherhttps://www.spreaker.com/episode/franchise-smarter-systems-tech-and-the-royalty-revenue-mindset-patti-rother--66479831
In this jam-packed episode of The Advisory Board Podcast, host Dave Hansen welcomes the one and only Patti Rother—franchise development powerhouse, operator-at-heart, and founder of Root and Rise Franchise Development. With 18+ years of experience across brands like Panera, Blink Fitness, Scent Hound, and Garbanzo, Patti is redefining how smart brands scale—efficiently and sustainably.

🚫 Scaling Gone Wrong: The Pitfalls
Patti kicks things off by challenging the default mindset of "sell more units = scale." Instead, she advocates for intentional growth, built on robust operations, regional focus, and financial foresight. Her message? If your support systems aren't in place, you're not scaling—you're bloating.

She warns against:
Relying on franchise sales to fund ops (red flag 🚩).

High sold-not-open ratios, which kill validation.

Skipping backend readiness just to chase growth metrics.

Signing franchisees who aren’t fit to operate—or worse, never open.

⚙️ Build the Machine Before You Run It
Patti lays out a better path: build for where you're going, not where you are. From real estate to tech stack to operations playbooks, think 30-units ahead—even if you’re only at 3.
Her mantra: “Happy, open, profitable franchisees solve everything.” It’s the kind of advice you wish more brands followed.

💡 Tech & AI: The Silent Workhorse
As a self-professed "tech nerd" with AI developers on speed dial, Patti shares how automation, workflows, and smart CRMs can multiply your team without hiring.
Use automation to follow up with value—not just “checking in.”

Curate the discovery process for candidates with intentional content.

Stop letting six-figure video assets collect dust—use them to tell your story.

Franchise ops? Same playbook:
Create SOPs, organize them smartly in Google Drive first, then migrate to LMS later.

Use Looms, avatars, and mass video to teach, support, and engage.

Build for training, not just telling.

🧠 The Patti Mindset: People First, Always
Underneath it all, Patti’s heart is in operations. She believes in making systems serve humans—not the other way around. Give people bandwidth, and you unlock innovation. Burn them out, and you lose your best asset.

From chasing the no in FranDev to regional rings of growth to royalty self-sufficiency as the true north, Patti drops a masterclass in thoughtful franchising—with just the right mix of experience, wit, and tough love.

🎧 Listen now and learn how to grow your brand without breaking it—courtesy of one of the most trusted minds in the franchise space.

📍 Find Patti on LinkedIn (Patti Rother) or at franchise.dev to connect or collaborate.
And don’t forget to check out our sponsor ClientTether—for those who want their follow-up to actually follow through.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/66479831Tue, 10 Jun 2025 11:15:08 +0000Dave HansenBrought to you by our friends at ClientTether – making follow-up, automation, and sales acceleration easier than ever. Thanks for sponsoring today’s episode! In this jam-packed episode of The Advisory Board Podcast, host Dave Hansen welcomes the one...
In this jam-packed episode of The Advisory Board Podcast, host Dave Hansen welcomes the one and only Patti Rother—franchise development powerhouse, operator-at-heart, and founder of Root and Rise Franchise Development. With 18+ years of experience across brands like Panera, Blink Fitness, Scent Hound, and Garbanzo, Patti is redefining how smart brands scale—efficiently and sustainably.

🚫 Scaling Gone Wrong: The Pitfalls
Patti kicks things off by challenging the default mindset of "sell more units = scale." Instead, she advocates for intentional growth, built on robust operations, regional focus, and financial foresight. Her message? If your support systems aren't in place, you're not scaling—you're bloating.

She warns against:
Relying on franchise sales to fund ops (red flag 🚩).

High sold-not-open ratios, which kill validation.

Skipping backend readiness just to chase growth metrics.

Signing franchisees who aren’t fit to operate—or worse, never open.

⚙️ Build the Machine Before You Run It
Patti lays out a better path: build for where you're going, not where you are. From real estate to tech stack to operations playbooks, think 30-units ahead—even if you’re only at 3.
Her mantra: “Happy, open, profitable franchisees solve everything.” It’s the kind of advice you wish more brands followed.

💡 Tech & AI: The Silent Workhorse
As a self-professed "tech nerd" with AI developers on speed dial, Patti shares how automation, workflows, and smart CRMs can multiply your team without hiring.
Use automation to follow up with value—not just “checking in.”

Curate the discovery process for candidates with intentional content.

Stop letting six-figure video assets collect dust—use them to tell your story.

Franchise ops? Same playbook:
Create SOPs, organize them smartly in Google Drive first, then migrate to LMS later.

Use Looms, avatars, and mass video to teach, support, and engage.

Build for training, not just telling.

🧠 The Patti Mindset: People First, Always
Underneath it all, Patti’s heart is in operations. She believes in making systems serve humans—not the other way around. Give people bandwidth, and you unlock innovation. Burn them out, and you lose your best asset.

From chasing the no in FranDev to regional rings of growth to royalty self-sufficiency as the true north, Patti drops a masterclass in thoughtful franchising—with just the right mix of experience, wit, and tough love.

🎧 Listen now and learn how to grow your brand without breaking it—courtesy of one of the most trusted minds in the franchise space.

📍 Find Patti on LinkedIn (Patti Rother) or at franchise.dev to connect or collaborate.
And don’t forget to check out our sponsor ClientTether—for those who want their follow-up to actually follow through.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2814advisoryboardpodcast,aiinfranchising,clienttether,franchisedevelopment,franchisegrowth,franchiseoperations,franchisetech,frandevstrategy,rootandrise,royaltyrevenue,soldnotopen,validationflywheelfalse519fullNurturing and Integrity in Franchise Developmenthttps://www.spreaker.com/episode/nurturing-and-integrity-in-franchise-development--66374972Episode Summary: The Advisory Board Podcast – Paul Pickett on Purposeful Growth, Long-Term Thinking & Caring Leadership

Sponsored by: ClientTether

In this deeply insightful and refreshingly candid episode of The Advisory Board Podcast, host Dave Hansen welcomes the legendary Paul Pickett, Chief Development Officer and EVP of Franchising at Wild Birds Unlimited. With 36 years in the business and a reputation for authenticity, Paul brings more than just decades of franchise experience—he brings heart.

From nurturing relationships to building legacies, Paul shares his wisdom on what really matters in franchise development: people over profits and reputation over revenue. Paul’s philosophy is clear—great franchising isn't about flashy growth numbers, it’s about caring, connecting, and creating sustainable, joyful businesses that serve both people and planet (or, in his case, birds!).

Listeners will learn why nurturing relationships, sometimes for years, pays off in unexpected ways, and why a non-commissioned, high-integrity approach can actually yield stronger franchisee satisfaction and better long-term ROI. Paul also opens up about how Wild Birds Unlimited maintains its values-driven culture through careful growth, deep support systems, and resisting industry pressure to “sell in packs.”We also explore the power of legacy, from second-generation franchisees taking the reins to the brand’s recent transition to partial ESOP ownership—ensuring the mission endures long after the founders step back.

Dave and Paul don’t shy away from the challenges either. They dig into the misperceptions around franchising, the need for greater public education, and why involvement with the IFA (International Franchise Association) and advocacy efforts matter now more than ever.

Throughout the episode, Paul demonstrates what it means to lead with humility, consistency, and care—even if it means babysitting future franchisees during a site visit or staying in touch with non-buyers for years just because it’s the right thing to do.

A huge thank you to our episode sponsor, ClientTether, for supporting these meaningful conversations that push the franchise industry forward.If you’re looking for a masterclass in mission-driven franchising that prioritizes kindness and sustainable growth over short-term wins, this episode is a must-listen. 💼🐦🔗

Connect with Paul: pickettp@wbu.com📲 Or visit the Wild Birds Unlimited franchise development website to learn more

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/66374972Tue, 03 Jun 2025 11:15:08 +0000Dave HansenEpisode Summary: The Advisory Board Podcast – Paul Pickett on Purposeful Growth, Long-Term Thinking & Caring Leadership Sponsored by: ClientTether In this deeply insightful and refreshingly candid episode of The Advisory Board Podcast, host Dave...Episode Summary: The Advisory Board Podcast – Paul Pickett on Purposeful Growth, Long-Term Thinking & Caring Leadership

Sponsored by: ClientTether

In this deeply insightful and refreshingly candid episode of The Advisory Board Podcast, host Dave Hansen welcomes the legendary Paul Pickett, Chief Development Officer and EVP of Franchising at Wild Birds Unlimited. With 36 years in the business and a reputation for authenticity, Paul brings more than just decades of franchise experience—he brings heart.

From nurturing relationships to building legacies, Paul shares his wisdom on what really matters in franchise development: people over profits and reputation over revenue. Paul’s philosophy is clear—great franchising isn't about flashy growth numbers, it’s about caring, connecting, and creating sustainable, joyful businesses that serve both people and planet (or, in his case, birds!).

Listeners will learn why nurturing relationships, sometimes for years, pays off in unexpected ways, and why a non-commissioned, high-integrity approach can actually yield stronger franchisee satisfaction and better long-term ROI. Paul also opens up about how Wild Birds Unlimited maintains its values-driven culture through careful growth, deep support systems, and resisting industry pressure to “sell in packs.”We also explore the power of legacy, from second-generation franchisees taking the reins to the brand’s recent transition to partial ESOP ownership—ensuring the mission endures long after the founders step back.

Dave and Paul don’t shy away from the challenges either. They dig into the misperceptions around franchising, the need for greater public education, and why involvement with the IFA (International Franchise Association) and advocacy efforts matter now more than ever.

Throughout the episode, Paul demonstrates what it means to lead with humility, consistency, and care—even if it means babysitting future franchisees during a site visit or staying in touch with non-buyers for years just because it’s the right thing to do.

A huge thank you to our episode sponsor, ClientTether, for supporting these meaningful conversations that push the franchise industry forward.If you’re looking for a masterclass in mission-driven franchising that prioritizes kindness and sustainable growth over short-term wins, this episode is a must-listen. 💼🐦🔗

Connect with Paul: pickettp@wbu.com📲 Or visit the Wild Birds Unlimited franchise development website to learn more

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2289advisoryboardpodcast,birdfeedingfranchise,clienttether,franchisedevelopment,franchisegrowth,franchiseleadership,legacybrands,missiondriven,peopleoverprofits,wildbirdsunlimitedfalse518fullWhy Most Franchise Marketing Fails | Smarter Digital Tactics for Local Growthhttps://www.spreaker.com/episode/why-most-franchise-marketing-fails-smarter-digital-tactics-for-local-growth--65928964Episode Summary for The Advisory Board Podcast

Sponsored by ClientTether

In this episode of The Advisory Board Podcast, host Dave sits down with a true heavyweight in franchise marketing: Lonnie Jones, founder and CEO of Local SEO Help. Lonnie’s been deep in the SEO trenches for years, helping franchise brands (including powerhouses like Horsepower Brands) dominate digital real estate in competitive verticals. But make no mistake—this conversation isn’t just for SEO nerds. It’s a masterclass on how to build long-term marketing momentum using a “stacked” approach.A huge shoutout to our sponsor ClientTether, the CRM that helps franchise brands and owners convert leads with surgical precision. Thanks for powering this episode!👊 Highlights You Can’t Miss:

From Accounting to Algorithms: Lonnie’s unlikely journey from government cubicle to SEO kingpin started with a finance degree and a side hustle. Today, he helps franchisees and franchisors alike build sustainable digital visibility.
Why “Stacking” Works: Lonnie introduces the concept of “stacked marketing,” a layered, multi-touch strategy designed to build influence over time. Spoiler: if you're throwing up a Facebook ad and expecting instant leads, you’re doing it wrong.
The Patience Problem: Franchisees often expect overnight success from campaigns. Lonnie challenges that thinking and explains why consistent visibility and brand impressions across channels (online and offline) create conversion magic.
SEO in the Age of AI: The search game is changing—fast. With tools like ChatGPT, Perplexity, and Google's AI search stealing the spotlight, traditional keyword-stuffing just won’t cut it. Lonnie breaks down what this shift means and how to future-proof your SEO strategy.
Omnichannel ≠ Everywhere: You don’t need to be on every platform. But you do need to be smart. Lonnie shares how to blend digital ads, local presence, reviews, and retargeting to create brand resonance without blowing your budget.
Vet Before You Bet: One of Lonnie’s golden rules? Validate your marketing partners. Whether you’re a franchisor or a franchisee, don’t just throw money at shiny campaigns—talk to peers, review actual results, and give strategies time to mature.
Functional Experts Win: Don’t look for one agency to do it all. SEO, Google Ads, Meta, and CRM strategy each require dedicated, deep expertise. Lonnie practices what he preaches by focusing solely on SEO—and being the absolute best at it.

From Accounting to Algorithms: Lonnie’s unlikely journey from government cubicle to SEO kingpin started with a finance degree and a side hustle. Today, he helps franchisees and franchisors alike build sustainable digital visibility.
Why “Stacking” Works: Lonnie introduces the concept of “stacked marketing,” a layered, multi-touch strategy designed to build influence over time. Spoiler: if you're throwing up a Facebook ad and expecting instant leads, you’re doing it wrong.
The Patience Problem: Franchisees often expect overnight success from campaigns. Lonnie challenges that thinking and explains why consistent visibility and brand impressions across channels (online and offline) create conversion magic.
SEO in the Age of AI: The search game is changing—fast. With tools like ChatGPT, Perplexity, and Google's AI search stealing the spotlight, traditional keyword-stuffing just won’t cut it. Lonnie breaks down what this shift means and how to future-proof your SEO strategy.
Omnichannel ≠ Everywhere: You don’t need to be on every platform. But you do need to be smart. Lonnie shares how to blend digital ads, local presence, reviews, and retargeting to create brand resonance without blowing your budget.
Vet Before You Bet: One of Lonnie’s golden rules? Validate your marketing partners. Whether you’re a franchisor or a franchisee, don’t just throw money at shiny campaigns—talk to peers, review actual results, and give strategies time to mature.
Functional Experts Win: Don’t look for one agency to do it all. SEO, Google Ads, Meta, and CRM strategy each require dedicated, deep expertise. Lonnie practices what he preaches by focusing solely on SEO—and being the absolute best at it.

🎧 Bottom line: If you’re building a brand in the franchise space, this episode will give you a grounded, tactical framework to shift from scattershot marketing to something that actually scales. Whether you’re in year one or year ten, this is the mindset you need.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2864advisoryboardpodcast,clienttether,entrepreneurplaybook,franchisegrowth,franchiseleadership,franchiseseo,localseo,marketingstrategy,omnichannelmarketing,stackedmarketingfalse517fullFranchise Success Blueprint: 3 Traits That Set Winners Aparthttps://www.spreaker.com/episode/franchise-success-blueprint-3-traits-that-set-winners-apart--65785065Episode Summary for The Advisory Board Podcast

Welcome back to The Advisory Board Podcast, where we bring in franchise experts to help you grow brands that stand the test of time — and maybe even scale faster than you thought possible.

Today’s guest? None other than Colt Florence, Senior Vice President of Franchise Development at Five Star Franchising. Colt’s not just a heavy hitter on the business side — he’s literally a big dude (former defensive end!) who’s spent the past decade mastering the art and science of franchise development, including a solid stint at Authority Brands. He's a crypto trader, a top-10 ranked collegiate sales professional, and someone who believes that the secret to great franchising isn't what you might expect.

🎯 In this episode, Colt breaks down the three critical traits of top franchise owners:
Work ethic: No couch potatoes allowed — success is earned through sweat equity.

Entrepreneur vs. Intrapreneur: Why “system-followers” (not big-idea builders) often make the best franchisees.

System Improvement: How the best owners faithfully implement systems and make them 1% better.

Colt and Dave also dig into the myth of "semi-absentee ownership," why most franchise models need hustle (not just investment), and how to spot candidates who can truly thrive inside a proven system. Plus, they geek out over analytics, franchise sales cycle data, and — yes — how Moneyball thinking applies to building unstoppable brands.

Big shoutout to our episode sponsor, ClientTether!ClientTether is the ultimate CRM and client engagement platform that helps you automate lead management, follow-up, and franchisee onboarding. Thanks for making this episode possible and for helping brands run tighter, smarter, and faster sales processes!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/65785065Tue, 29 Apr 2025 11:15:07 +0000Dave HansenEpisode Summary for The Advisory Board Podcast Welcome back to The Advisory Board Podcast, where we bring in franchise experts to help you grow brands that stand the test of time — and maybe even scale faster than you thought possible. Today’s...Episode Summary for The Advisory Board Podcast

Welcome back to The Advisory Board Podcast, where we bring in franchise experts to help you grow brands that stand the test of time — and maybe even scale faster than you thought possible.

Today’s guest? None other than Colt Florence, Senior Vice President of Franchise Development at Five Star Franchising. Colt’s not just a heavy hitter on the business side — he’s literally a big dude (former defensive end!) who’s spent the past decade mastering the art and science of franchise development, including a solid stint at Authority Brands. He's a crypto trader, a top-10 ranked collegiate sales professional, and someone who believes that the secret to great franchising isn't what you might expect.

🎯 In this episode, Colt breaks down the three critical traits of top franchise owners:
Work ethic: No couch potatoes allowed — success is earned through sweat equity.

Entrepreneur vs. Intrapreneur: Why “system-followers” (not big-idea builders) often make the best franchisees.

System Improvement: How the best owners faithfully implement systems and make them 1% better.

Colt and Dave also dig into the myth of "semi-absentee ownership," why most franchise models need hustle (not just investment), and how to spot candidates who can truly thrive inside a proven system. Plus, they geek out over analytics, franchise sales cycle data, and — yes — how Moneyball thinking applies to building unstoppable brands.

Big shoutout to our episode sponsor, ClientTether!ClientTether is the ultimate CRM and client engagement platform that helps you automate lead management, follow-up, and franchisee onboarding. Thanks for making this episode possible and for helping brands run tighter, smarter, and faster sales processes!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2300advisoryboardpodcast,brandbuilding,businessscaling,clienttether,entrepreneurmindset,franchisedevelopment,franchisegrowth,franchiseownership,franchisesuccess,intrapreneurshipfalse516fullGrowing Through Crisis: The Dirty Dough Strategy That Flipped the Scripthttps://www.spreaker.com/episode/growing-through-crisis-the-dirty-dough-strategy-that-flipped-the-script--65656654Episode Summary for The Advisory Board Podcast

In this episode of The Advisory Board Podcast, host Dave Hansen sits down with Bennett Maxwell, founder of Dirty Dough, to unpack one of the most talked-about growth stories in franchising — and a masterclass in turning legal pressure into brand power.
Bennett shares his journey from door-to-door sales and a successful solar exit to buying a single cookie shop and scaling it to over 75 units sold in under two years. Along the way, Dirty Dough found itself at the center of a public legal battle with Crumbl — and instead of backing down, Bennett chose transparency, bold marketing, and an unwavering focus on joy and fulfillment to lead the brand through.

This episode dives into the mindset and strategy that fueled Dirty Dough’s momentum, including:

How he reframed a lawsuit into a national PR opportunity (and controlled the narrative).
The billboard campaign and viral video strategy that turned heads — and turned the tide.
Why “joy and fulfillment” is at the center of every business decision he makes.
How transparency with franchisees builds trust, loyalty, and long-term alignment.
What it takes to scale fast while staying true to your values — and when to ignore advice that doesn’t serve your mission.

The emotional toll of entrepreneurship — and how Bennett’s personal growth fueled professional clarity.

Bennett also opens up about his leadership style, how Dirty Dough’s scrappy playbook was built with national scale in mind from day one, and why being radically honest — with your team, your customers, and yourself — is the ultimate competitive advantage.

Special thanks to our episode sponsor, ClientTether, for supporting this inspiring conversation. ClientTether is helping franchise brands automate follow-up, streamline operations, and close more deals — faster.

👉 Don’t miss this one if you care about building bold brands, thriving under pressure, and leading with purpose.

Want to connect with Bennett or learn more about Dirty Dough? Visit dirtydoughcookies.com.

Let us know what stood out to you in this episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/65656654Tue, 22 Apr 2025 11:15:07 +0000Dave HansenEpisode Summary for The Advisory Board Podcast In this episode of The Advisory Board Podcast, host Dave Hansen sits down with Bennett Maxwell, founder of Dirty Dough, to unpack one of the most talked-about growth stories in franchising — and a...Episode Summary for The Advisory Board Podcast

In this episode of The Advisory Board Podcast, host Dave Hansen sits down with Bennett Maxwell, founder of Dirty Dough, to unpack one of the most talked-about growth stories in franchising — and a masterclass in turning legal pressure into brand power.
Bennett shares his journey from door-to-door sales and a successful solar exit to buying a single cookie shop and scaling it to over 75 units sold in under two years. Along the way, Dirty Dough found itself at the center of a public legal battle with Crumbl — and instead of backing down, Bennett chose transparency, bold marketing, and an unwavering focus on joy and fulfillment to lead the brand through.

This episode dives into the mindset and strategy that fueled Dirty Dough’s momentum, including:

How he reframed a lawsuit into a national PR opportunity (and controlled the narrative).
The billboard campaign and viral video strategy that turned heads — and turned the tide.
Why “joy and fulfillment” is at the center of every business decision he makes.
How transparency with franchisees builds trust, loyalty, and long-term alignment.
What it takes to scale fast while staying true to your values — and when to ignore advice that doesn’t serve your mission.

The emotional toll of entrepreneurship — and how Bennett’s personal growth fueled professional clarity.

Bennett also opens up about his leadership style, how Dirty Dough’s scrappy playbook was built with national scale in mind from day one, and why being radically honest — with your team, your customers, and yourself — is the ultimate competitive advantage.

Special thanks to our episode sponsor, ClientTether, for supporting this inspiring conversation. ClientTether is helping franchise brands automate follow-up, streamline operations, and close more deals — faster.

👉 Don’t miss this one if you care about building bold brands, thriving under pressure, and leading with purpose.

Want to connect with Bennett or learn more about Dirty Dough? Visit dirtydoughcookies.com.

Let us know what stood out to you in this episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2117advisoryboardpodcast,brandbuilding,clienttether,cookiewars,dirtydough,entrepreneurmindset,franchisegrowth,franchiseleadership,franchisemarketing,franchiseresiliencefalse515fullThe Art of Franchising: How to Build Something That Lasts (and Looks Good Doing It)https://www.spreaker.com/episode/the-art-of-franchising-how-to-build-something-that-lasts-and-looks-good-doing-it--65570861In this episode of The Advisory Board Podcast, host Dave Hansen sits down with Michelle Henry, founder and CEO of Face Foundry, one of the fastest-growing skincare franchise brands in the country — and a masterclass in modern franchising done right.

Michelle shares the incredible journey of launching Face Foundry within minutes of selling her $25M apparel brand and why she built the entire concept out of a personal need for accessible, results-driven skincare. With 75–80 locations expected by the end of 2025 and a record-breaking Q1 in the books, Face Foundry is scaling fast — but Michelle’s growth strategy is anything but rushed.

This episode dives deep into the mindset and methods behind the brand’s success, including:

Why she refused early offers from hands-off investors (and how that decision protected the culture).

The importance of local owner-operators who act like the “mayors” of their communities.
How the Franchise Advisory Council (FAC) became the engine of innovation, feedback, and trust.

What “Open Big” really means in marketing — and how one franchisee’s bold launch reset the system-wide strategy.

Her unapologetically frugal approach to spending (her family calls her Stingy McFrugal Pants… and she owns it).

Why happy franchisees are the most powerful marketing tool — and how strong validation has created a flywheel effect.

Michelle also shares how Face Foundry has built a scalable support system that adapts to every franchisee’s strengths — whether they’re financial whizzes or community connectors — and how her team is preparing to maintain intimacy and feedback as the system doubles in size.

Special thanks to our episode sponsor, ClientTether, for supporting this powerful conversation. ClientTether is helping franchise brands automate follow-up, streamline operations, and close more deals — faster.

👉 Don’t miss this one if you care about brand integrity, franchisee success, and building something beautiful under pressure.

Want to connect with Michelle or check out Face Foundry? Visit thefacefoundry.com.
Let us know what inspired you in this episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/65570861Tue, 15 Apr 2025 09:15:07 +0000Dave HansenIn this episode of The Advisory Board Podcast, host Dave Hansen sits down with Michelle Henry, founder and CEO of Face Foundry, one of the fastest-growing skincare franchise brands in the country — and a masterclass in modern franchising done right....In this episode of The Advisory Board Podcast, host Dave Hansen sits down with Michelle Henry, founder and CEO of Face Foundry, one of the fastest-growing skincare franchise brands in the country — and a masterclass in modern franchising done right.

Michelle shares the incredible journey of launching Face Foundry within minutes of selling her $25M apparel brand and why she built the entire concept out of a personal need for accessible, results-driven skincare. With 75–80 locations expected by the end of 2025 and a record-breaking Q1 in the books, Face Foundry is scaling fast — but Michelle’s growth strategy is anything but rushed.

This episode dives deep into the mindset and methods behind the brand’s success, including:

Why she refused early offers from hands-off investors (and how that decision protected the culture).

The importance of local owner-operators who act like the “mayors” of their communities.
How the Franchise Advisory Council (FAC) became the engine of innovation, feedback, and trust.

What “Open Big” really means in marketing — and how one franchisee’s bold launch reset the system-wide strategy.

Her unapologetically frugal approach to spending (her family calls her Stingy McFrugal Pants… and she owns it).

Why happy franchisees are the most powerful marketing tool — and how strong validation has created a flywheel effect.

Michelle also shares how Face Foundry has built a scalable support system that adapts to every franchisee’s strengths — whether they’re financial whizzes or community connectors — and how her team is preparing to maintain intimacy and feedback as the system doubles in size.

Special thanks to our episode sponsor, ClientTether, for supporting this powerful conversation. ClientTether is helping franchise brands automate follow-up, streamline operations, and close more deals — faster.

👉 Don’t miss this one if you care about brand integrity, franchisee success, and building something beautiful under pressure.

Want to connect with Michelle or check out Face Foundry? Visit thefacefoundry.com.
Let us know what inspired you in this episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2131advisoryboardpodcast,clienttether,facefoundry,franchisefounder,franchisegrowth,franchiseleadership,franchisemarketing,skincarefranchise,womeninbusinessfalse514fullWhy Franchises Must Own Their Websites (Before It Costs Them)https://www.spreaker.com/episode/why-franchises-must-own-their-websites-before-it-costs-them--65411118In this episode of The Advisory Board Podcast, host Dave Hansen sits down with the deeply insightful Mark Michael, Co-Founder and CEO of DevHub, a leading website platform purpose-built for multi-location and franchise brands.

Right off the bat, Mark brings the heat (and some serious shade game), challenging the franchise industry's outdated views on digital infrastructure. He explains why most franchise brands think they own their websites… but really don’t—and how that disconnect can cost them in agility, SEO, PPC effectiveness, and long-term growth.

From war stories about outdated systems (hello, Access databases 👀) to the power shift driven by AI and changing consumer behavior, this episode unpacks:
The real meaning of owning your website (hint: it’s about control, scalability, and future-proofing your marketing).

Why a sleek design doesn’t mean much if your customers can’t take action.
How AI is already transforming website content, user interaction, and backend updates.
Why the “all-in-one” marketing tech pitch may be doing more harm than good.
And how franchise brands can separate what’s flashy from what’s functional in their tech stack.

Mark also gives a behind-the-scenes look at DevHub’s evolution—from 15 years in white-label anonymity to becoming a direct powerhouse for franchise brands—powering systems like Authority Brands and Homefront Brands. His passion is palpable, his opinions are unfiltered, and his message is clear: the brands that own their digital presence will win the next decade.

Special thanks to our episode sponsor, ClientTether, for supporting this insightful conversation. ClientTether is helping franchise brands automate, communicate, and scale smarter.

👉 Don’t miss this one if you're ready to ditch the duct-tape tech stack, embrace scalable systems, and start treating your website like the digital HQ it really is.
Want to connect with Mark? You can find him at DevHub.com, on LinkedIn, or anywhere online as @gliderCEO.

Let us know what hit home for you in this episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/65411118Tue, 08 Apr 2025 11:15:07 +0000Dave HansenIn this episode of The Advisory Board Podcast, host Dave Hansen sits down with the deeply insightful Mark Michael, Co-Founder and CEO of DevHub, a leading website platform purpose-built for multi-location and franchise brands. Right off the bat, Mark...In this episode of The Advisory Board Podcast, host Dave Hansen sits down with the deeply insightful Mark Michael, Co-Founder and CEO of DevHub, a leading website platform purpose-built for multi-location and franchise brands.

Right off the bat, Mark brings the heat (and some serious shade game), challenging the franchise industry's outdated views on digital infrastructure. He explains why most franchise brands think they own their websites… but really don’t—and how that disconnect can cost them in agility, SEO, PPC effectiveness, and long-term growth.

From war stories about outdated systems (hello, Access databases 👀) to the power shift driven by AI and changing consumer behavior, this episode unpacks:
The real meaning of owning your website (hint: it’s about control, scalability, and future-proofing your marketing).

Why a sleek design doesn’t mean much if your customers can’t take action.
How AI is already transforming website content, user interaction, and backend updates.
Why the “all-in-one” marketing tech pitch may be doing more harm than good.
And how franchise brands can separate what’s flashy from what’s functional in their tech stack.

Mark also gives a behind-the-scenes look at DevHub’s evolution—from 15 years in white-label anonymity to becoming a direct powerhouse for franchise brands—powering systems like Authority Brands and Homefront Brands. His passion is palpable, his opinions are unfiltered, and his message is clear: the brands that own their digital presence will win the next decade.

Special thanks to our episode sponsor, ClientTether, for supporting this insightful conversation. ClientTether is helping franchise brands automate, communicate, and scale smarter.

👉 Don’t miss this one if you're ready to ditch the duct-tape tech stack, embrace scalable systems, and start treating your website like the digital HQ it really is.
Want to connect with Mark? You can find him at DevHub.com, on LinkedIn, or anywhere online as @gliderCEO.

Let us know what hit home for you in this episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2419advisoryboardpodcast,clienttether,devhub,digitaltransformation,franchisegrowth,franchisemarketing,franchisetech,markmichael,websitestrategyfalse513full4 Tips to Build A Resale Program Nowhttps://www.spreaker.com/episode/4-tips-to-build-a-resale-program-now--64941562
The Exit Strategy Playbook with Pete BaldineWelcome back to another episode of The Advisory Board Podcast! As always, we bring in experts from the franchise community to provide real, actionable advice that helps you make meaningful changes in your franchise system. We’re all about helping your units succeed today while also setting you up for a successful exit strategy down the road.

This episode is proudly sponsored by ClientTether—a game-changer in franchise sales automation and customer engagement. Big thanks to them for supporting the show and helping franchise owners grow their businesses effectively!

The Gray Tsunami:

Franchising’s Aging DemographicsIf you were with us at the Let’s Grow event, you heard us buzzing about a big challenge in the industry—the Gray Tsunami. Every day, 1.2 million people in the U.S. turn 65, and about 35-40% of franchise owners fall into the Boomer category. This presents a huge opportunity—and challenge—for franchise systems as many longtime owners look to retire.

That’s why we brought in Pete Baldine, President of Moran Family of Brands, which operates Mr. Transmission, Milex Complete Auto Care, Turbo Tint, and Alta Mere Automotive Outfitters. Pete has spent decades in franchising, building proactive systems to help franchisees successfully transition out of their businesses.

Longevity & The Exit DilemmaAt Moran Family of Brands, 33% of franchisees have been in the system for 20+ years, and 16% for 30+ years. While that longevity is impressive, it raises a crucial question: How do we help these owners exit successfully without shrinking the system?Pete shares how his team proactively plans for franchisee exits—instead of leaving owners to figure it out alone. By implementing a strong resale program, Moran helps franchisees exit on their terms, ensuring they maximize their equity and transition to the right buyer.

Why Franchisors Need an Exit Strategy

Too often, franchisors focus solely on new franchise sales, neglecting end-of-cycle support for existing owners. But failing to help franchisees exit properly can result in units closing, lost brand equity, and declining system strength. Pete’s solution?

Start the conversation early – Moran tracks franchisee renewal dates a year in advance and starts discussing exit strategies well before expiration.
Understand valuations – Educating franchisees on how EBITDA multiples affect their business’s worth and ensuring their P&Ls are in order well before selling.
Facilitate strong buyer matches – Using tools like the SpotOn Profile from Rebecca Monet’s Zoracle Profiles, Moran ensures incoming franchisees are aligned with the system’s top performers.
Assist in finding buyers – Rather than forcing franchisees to find their own buyers, Moran actively supports the process, preventing deals from falling through.

What Happens If You Don’t Plan?Franchisors who ignore exit strategies risk:

Aging franchisees who hold onto territories but stop growing their businesses.
Poor resale processes that lead to franchisees closing shop instead of selling.
System-wide stagnation, as untapped markets sit underutilized.

Integrate exit planning early in the franchise lifecycle.
Actively assist franchisees with valuations, buyer matchmaking, and financing strategies.
Build a culture where successful exits are just as celebrated as successful launches.

A huge thank you to Pete Baldine for sharing his wisdom! If you’d like to connect with Pete, you can email him at pbaldene@moranbrands.com or call 708-297-2240.And thanks again to ClientTether for sponsoring this episode! Be sure to subscribe and stay tuned for more expert insights that help you strengthen your franchise system. Until next time!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/64941562Tue, 18 Mar 2025 09:15:06 +0000Dave HansenThe Advisory Board Podcast – The Exit Strategy Playbook with Pete BaldineWelcome back to another episode of The Advisory Board Podcast! As always, we bring in experts from the franchise community to provide real, actionable advice that helps you make...
The Exit Strategy Playbook with Pete BaldineWelcome back to another episode of The Advisory Board Podcast! As always, we bring in experts from the franchise community to provide real, actionable advice that helps you make meaningful changes in your franchise system. We’re all about helping your units succeed today while also setting you up for a successful exit strategy down the road.

This episode is proudly sponsored by ClientTether—a game-changer in franchise sales automation and customer engagement. Big thanks to them for supporting the show and helping franchise owners grow their businesses effectively!

The Gray Tsunami:

Franchising’s Aging DemographicsIf you were with us at the Let’s Grow event, you heard us buzzing about a big challenge in the industry—the Gray Tsunami. Every day, 1.2 million people in the U.S. turn 65, and about 35-40% of franchise owners fall into the Boomer category. This presents a huge opportunity—and challenge—for franchise systems as many longtime owners look to retire.

That’s why we brought in Pete Baldine, President of Moran Family of Brands, which operates Mr. Transmission, Milex Complete Auto Care, Turbo Tint, and Alta Mere Automotive Outfitters. Pete has spent decades in franchising, building proactive systems to help franchisees successfully transition out of their businesses.

Longevity & The Exit DilemmaAt Moran Family of Brands, 33% of franchisees have been in the system for 20+ years, and 16% for 30+ years. While that longevity is impressive, it raises a crucial question: How do we help these owners exit successfully without shrinking the system?Pete shares how his team proactively plans for franchisee exits—instead of leaving owners to figure it out alone. By implementing a strong resale program, Moran helps franchisees exit on their terms, ensuring they maximize their equity and transition to the right buyer.

Why Franchisors Need an Exit Strategy

Too often, franchisors focus solely on new franchise sales, neglecting end-of-cycle support for existing owners. But failing to help franchisees exit properly can result in units closing, lost brand equity, and declining system strength. Pete’s solution?

Start the conversation early – Moran tracks franchisee renewal dates a year in advance and starts discussing exit strategies well before expiration.
Understand valuations – Educating franchisees on how EBITDA multiples affect their business’s worth and ensuring their P&Ls are in order well before selling.
Facilitate strong buyer matches – Using tools like the SpotOn Profile from Rebecca Monet’s Zoracle Profiles, Moran ensures incoming franchisees are aligned with the system’s top performers.
Assist in finding buyers – Rather than forcing franchisees to find their own buyers, Moran actively supports the process, preventing deals from falling through.

What Happens If You Don’t Plan?Franchisors who ignore exit strategies risk:

Aging franchisees who hold onto territories but stop growing their businesses.
Poor resale processes that lead to franchisees closing shop instead of selling.
System-wide stagnation, as untapped markets sit underutilized.

Pete shares a real-life win: A longtime Moran franchisee, hesitant to sell, was guided through the resale process and handed off his store to a new owner. The result? The new franchisee brought fresh energy, increased revenue by 30%, and is now looking to buy two more locations.Building the Culture of Exit PlanningAt Moran, exit strategy isn’t an afterthought—it’s discussed in Discovery Day! Franchisees enter the system knowing there’s a roadmap for both success and exit. This gives them confidence that when the time comes, they have the franchisor’s full support.

Final TakeawaysFranchise success isn’t just about getting in—it’s about getting out...]]>2817advisoryboardpodcast,businessstrategy,businesssuccess,clienttether,entrepreneurship,exitstrategy,franchisedevelopment,franchiseexit,franchisegrowth,franchiseindustry,franchiseownership,franchiseplanning,franchiseresale,franchisetips,franchising,smallbusinessfalse512fullThe Best Franchise Growth Strategies for Long-Term Successhttps://www.spreaker.com/episode/the-best-franchise-growth-strategies-for-long-term-success--64680397Welcome to another insightful and engaging episode of The Advisory Board Podcast! This week, host Dave Hansen sits down with the incredible Danessa Itaya, President of BioOne, to uncover the secrets of franchise success. With over 30 years of experience in franchising, Danessa has seen it all—from building brands from the ground up to leading established franchise systems.

A huge thank you to our episode sponsor, ClientTether, for making this conversation possible. Your support helps bring valuable insights to the franchise community!What You'll Learn in This Episode:

Picking the Right Franchise Owners: The key to long-term success isn't just the business model—it’s bringing in the right people. Danessa emphasizes the importance of engagement, alignment with core values, and selecting franchisees who will actively participate in the brand’s growth rather than take a passive approach.

Debunking the Absentee Ownership Myth: In home services, there’s no such thing as a truly absentee owner. Even in semi-absentee models, owners must stay engaged, understand the numbers, and lead their teams effectively. If you're dreaming of a “hands-off” franchise, think again!

The Power of Capitalization: Too often, franchisees struggle because they are undercapitalized. Danessa shares why having financial reserves isn’t just about security—it’s about seizing growth opportunities, sustaining marketing efforts, and ensuring long-term viability.

Building Market Density & Franchisee Collaboration: More franchisees in a market means more marketing dollars, stronger brand recognition, and better business growth. A rising tide lifts all boats, and the most successful franchisees embrace a cooperative mindset rather than a competitive one.

The Importance of Core Values: BioOne and Five Star Franchising live and breathe their core values—Driven, Real, Innovative, Vital, and Enthusiastic (DRIVE). These principles guide decision-making and create a culture where franchisees and corporate teams thrive together.

Supporting Franchisees Through Challenges: Every business faces obstacles, but the best franchise systems provide a safety net of coaching, peer support, and collaborative problem-solving. Sometimes, the most valuable thing a franchisor can do is listen.

Picking the Right Franchise Owners: The key to long-term success isn't just the business model—it’s bringing in the right people. Danessa emphasizes the importance of engagement, alignment with core values, and selecting franchisees who will actively participate in the brand’s growth rather than take a passive approach.

Debunking the Absentee Ownership Myth: In home services, there’s no such thing as a truly absentee owner. Even in semi-absentee models, owners must stay engaged, understand the numbers, and lead their teams effectively. If you're dreaming of a “hands-off” franchise, think again!

The Power of Capitalization: Too often, franchisees struggle because they are undercapitalized. Danessa shares why having financial reserves isn’t just about security—it’s about seizing growth opportunities, sustaining marketing efforts, and ensuring long-term viability.

Building Market Density & Franchisee Collaboration: More franchisees in a market means more marketing dollars, stronger brand recognition, and better business growth. A rising tide lifts all boats, and the most successful franchisees embrace a cooperative mindset rather than a competitive one.

The Importance of Core Values: BioOne and Five Star Franchising live and breathe their core values—Driven, Real, Innovative, Vital, and Enthusiastic (DRIVE). These principles guide decision-making and create a culture where franchisees and corporate teams thrive together.

Supporting Franchisees Through Challenges: Every business faces obstacles, but the best franchise systems provide a safety net of coaching, peer support, and collaborative problem-solving. Sometimes, the most valuable thing a franchisor can do is listen.

To top it all off, Danessa shares a heartwarming (and surprising!) story about a BioOne clean-up uncovering long-lost family photos, reminding us why their work is about so much more than just business.

Final ThoughtsIf you’re looking for expert insights on franchising, whether you're an emerging brand or an established system, this episode is packed with actionable advice and real-world wisdom. And if you want to connect with Danessa, she’s always happy to talk franchising—reach out via LinkedIn or email her at danessa.itaya@biooneinc.com.Thanks for tuning in! If you enjoyed this episode, be sure to subscribe, leave a review, and share it with fellow franchise professionals. Until next time, keep growing, keep learning, and keep building the future of franchising!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2615advisoryboardpodcast,businesssuccess,clienttether,entrepreneurship,franchisedevelopment,franchisegrowth,franchisesuccess,franchising101,smallbusinessfalse512full3 Keys to Sustainable Franchise Growthhttps://www.spreaker.com/episode/3-keys-to-sustainable-franchise-growth--64547139In this episode of The Advisory Board Podcast, host Dave Hansen teams up with franchise industry veteran Doug Smith, Senior VP of Franchise Development at the Belfor Franchise Group, to break down what it really takes to build a sustainable, thriving franchise. Doug—who’s not only an expert in the field but also just shed 50 pounds—shares decades of wisdom on creating solid support systems that empower franchisees from the jump.

The conversation kicks off with a deep dive into the “jumpstart” and “kickstart” programs—tailored pre-training and in-field coaching systems that prepare new franchise owners for immediate success. Doug explains how a long-term, “buy and hold” mindset, as opposed to a quick flip mentality, creates stability and encourages real growth. Listeners also get a taste of the innovative “market domination” meetings, where franchisees network across regions to share leads and forge partnerships, turning everyday challenges into opportunities for collective success.

Later, the episode shifts gears into a lively exploration of sales automation. In an engaging demo with Tiffany Miller, Dave shows how a powerful CRM system can streamline lead follow-up, appointment scheduling, and customer communications—all while saving precious time and boosting conversion rates. It’s a masterclass in transforming the chaotic “Wild West” of lead management into a well-orchestrated dance of automation and personal touch.

A huge thank you to our episode sponsor, ClientTether, for powering the innovative tech solutions that keep businesses running smoothly and help our franchise partners thrive. Tune in for a blend of actionable insights, playful banter, and real-world strategies that prove success is all about building the right systems and staying hands-on in your own business journey.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/64547139Tue, 25 Feb 2025 11:15:07 +0000Dave HansenIn this episode of The Advisory Board Podcast, host Dave Hansen teams up with franchise industry veteran Doug Smith, Senior VP of Franchise Development at the Belfor Franchise Group, to break down what it really takes to build a sustainable, thriving...In this episode of The Advisory Board Podcast, host Dave Hansen teams up with franchise industry veteran Doug Smith, Senior VP of Franchise Development at the Belfor Franchise Group, to break down what it really takes to build a sustainable, thriving franchise. Doug—who’s not only an expert in the field but also just shed 50 pounds—shares decades of wisdom on creating solid support systems that empower franchisees from the jump.

The conversation kicks off with a deep dive into the “jumpstart” and “kickstart” programs—tailored pre-training and in-field coaching systems that prepare new franchise owners for immediate success. Doug explains how a long-term, “buy and hold” mindset, as opposed to a quick flip mentality, creates stability and encourages real growth. Listeners also get a taste of the innovative “market domination” meetings, where franchisees network across regions to share leads and forge partnerships, turning everyday challenges into opportunities for collective success.

Later, the episode shifts gears into a lively exploration of sales automation. In an engaging demo with Tiffany Miller, Dave shows how a powerful CRM system can streamline lead follow-up, appointment scheduling, and customer communications—all while saving precious time and boosting conversion rates. It’s a masterclass in transforming the chaotic “Wild West” of lead management into a well-orchestrated dance of automation and personal touch.

A huge thank you to our episode sponsor, ClientTether, for powering the innovative tech solutions that keep businesses running smoothly and help our franchise partners thrive. Tune in for a blend of actionable insights, playful banter, and real-world strategies that prove success is all about building the right systems and staying hands-on in your own business journey.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2198advisoryboardpodcast,clienttether,entrepreneurship,franchisegrowth,franchisesuccess,l4franchisegroup,smallbusiness,sustainablefranchisefalse511fullHow to Fund Your Franchise: Top Creative Financing Strategieshttps://www.spreaker.com/episode/how-to-fund-your-franchise-top-creative-financing-strategies--64173482Welcome to another insightful episode of The Advisory Board Podcast, where we bring in franchising industry experts to help you build resilient and thriving brands, no matter the economic climate. A special thank you to our episode sponsor, ClientTether, for making this conversation possible!

This episode features Ron Davison, Chief Revenue Officer at Jumpstart Financing, who shares groundbreaking insights into franchise funding. As traditional financing becomes increasingly challenging, Ron and his team are disrupting the lending space with their innovative Jumpstart Loan Program, offering a concierge-style approach to franchise financing.

Franchisees often rely on cash, 401(k) rollovers, SBA loans, home equity lines of credit (HELOCs), and unsecured funding. SBA loans, while a go-to for many, come with red tape and lengthy approval processes, sometimes causing major friction in deals. Jumpstart Financing introduces private lending solutions, streamlining funding with faster access and fewer bureaucratic obstacles.Unlike robotic loan processing, Jumpstart provides tailored financial strategies, combining multiple funding sources to meet franchisees' needs. Their in-house direct lending model removes unnecessary hurdles, offering unsecured loans up to $250K and secured options beyond that.Stacking financing solutions—such as leveraging a HELOC alongside an SBA loan—can optimize funding. Equipment loans can be a smart way to build business credit and gain access to additional financing down the road.

Franchise brands should focus on financial readiness, ensuring their FDDs, ROI projections, and operational support make them attractive to lenders.With traditional lenders tightening restrictions, private financing is emerging as a game-changer for franchise owners and emerging brands. Jumpstart’s approach to vetting franchise brands ensures that franchisees are set up for success with logical, strategic lending decisions rather than cookie-cutter banking models.

To prepare for financing, franchisees should work with financial advisors before applying for funding. Maintaining diverse credit lines, keeping credit utilization under 30 percent, and avoiding the quick closure of accounts can enhance credit profiles. Exploring multiple funding paths beyond SBA loans, such as unsecured loans, private lending, and strategic financial stacking, can provide better financing options.

Ron Davison and his team at Jumpstart Financing are ready to help franchise brands, consultants, and prospective franchisees navigate the funding landscape. If you would like to connect with Ron, you can reach him via email at Ron@jumpstartfinance.com, visit JumpstartFinance.com, or find him on LinkedIn.Thanks for tuning in to The Advisory Board Podcast. Be sure to subscribe for more expert insights into franchising and business growth strategies. See you next time!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/64173482Tue, 04 Feb 2025 11:45:06 +0000Dave HansenWelcome to another insightful episode of The Advisory Board Podcast, where we bring in franchising industry experts to help you build resilient and thriving brands, no matter the economic climate. A special thank you to our episode sponsor,...Welcome to another insightful episode of The Advisory Board Podcast, where we bring in franchising industry experts to help you build resilient and thriving brands, no matter the economic climate. A special thank you to our episode sponsor, ClientTether, for making this conversation possible!

This episode features Ron Davison, Chief Revenue Officer at Jumpstart Financing, who shares groundbreaking insights into franchise funding. As traditional financing becomes increasingly challenging, Ron and his team are disrupting the lending space with their innovative Jumpstart Loan Program, offering a concierge-style approach to franchise financing.

Franchisees often rely on cash, 401(k) rollovers, SBA loans, home equity lines of credit (HELOCs), and unsecured funding. SBA loans, while a go-to for many, come with red tape and lengthy approval processes, sometimes causing major friction in deals. Jumpstart Financing introduces private lending solutions, streamlining funding with faster access and fewer bureaucratic obstacles.Unlike robotic loan processing, Jumpstart provides tailored financial strategies, combining multiple funding sources to meet franchisees' needs. Their in-house direct lending model removes unnecessary hurdles, offering unsecured loans up to $250K and secured options beyond that.Stacking financing solutions—such as leveraging a HELOC alongside an SBA loan—can optimize funding. Equipment loans can be a smart way to build business credit and gain access to additional financing down the road.

Franchise brands should focus on financial readiness, ensuring their FDDs, ROI projections, and operational support make them attractive to lenders.With traditional lenders tightening restrictions, private financing is emerging as a game-changer for franchise owners and emerging brands. Jumpstart’s approach to vetting franchise brands ensures that franchisees are set up for success with logical, strategic lending decisions rather than cookie-cutter banking models.

To prepare for financing, franchisees should work with financial advisors before applying for funding. Maintaining diverse credit lines, keeping credit utilization under 30 percent, and avoiding the quick closure of accounts can enhance credit profiles. Exploring multiple funding paths beyond SBA loans, such as unsecured loans, private lending, and strategic financial stacking, can provide better financing options.

Ron Davison and his team at Jumpstart Financing are ready to help franchise brands, consultants, and prospective franchisees navigate the funding landscape. If you would like to connect with Ron, you can reach him via email at Ron@jumpstartfinance.com, visit JumpstartFinance.com, or find him on LinkedIn.Thanks for tuning in to The Advisory Board Podcast. Be sure to subscribe for more expert insights into franchising and business growth strategies. See you next time!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2071false510full4 Powerful Ways to Empower Your Franchise Owners for Successhttps://www.spreaker.com/episode/4-powerful-ways-to-empower-your-franchise-owners-for-success--63692785Welcome back to The Advisory Board Podcast, where we bring together franchise community experts to share actionable insights that help you grow and improve your brand. This episode is proudly sponsored by ClientTether, your go-to solution for CRM and lead management in franchising. Big thanks to them for making this conversation possible!

Today, we had the pleasure of hosting David Dunsmuir, president of Gotcha Covered, the premier white-glove window treatment franchise in North America. David’s journey from Scotland to Atlanta, via a tenure at Home Depot during its meteoric rise, offers a fascinating backdrop to his franchise leadership. With over 160 units across the U.S. and Canada, Gotcha Covered has mastered the art of blending a franchise system’s structure with entrepreneurial flexibility—a topic we explore in-depth.

Key Takeaways: Balancing Structure and Creativity

David delved into the art of balancing the franchise system’s playbook with the freedom to innovate. By adhering to core brand standards and empowering owners to adapt locally, Gotcha Covered ensures franchisees can explore creative opportunities like tapping into untapped markets or introducing new product lines—such as the booming demand for exterior shades.The Power of a Supportive CommunityGotcha Covered’s franchise community stands out as a model of collaboration. Through robust networking opportunities and regional Franchise Advisory Councils (FACs), franchisees share ideas, solve challenges, and foster a sense of unity that drives success. The use of peer-to-peer mentoring and Facebook groups further enhances this dynamic, making the collective genius of the network a key competitive advantage.

Consumer-Centric InnovationDavid emphasized the importance of listening—both to franchisees and end customers. By staying responsive to evolving customer expectations, such as faster delivery times and personalized experiences, Gotcha Covered continues to refine its operations to stay ahead in the competitive $6 billion window treatment industry.David’s hands-on leadership philosophy, which positions corporate as a support system rather than a command center, exemplifies the spirit of modern franchising: collaborative, agile, and deeply committed to franchisee success.

Final ThoughtIf you’re seeking a franchise opportunity where people, community, and innovation come first, Gotcha Covered might just be the perfect fit.Thanks again to ClientTether for supporting this episode and helping franchisors like Gotcha Covered deliver exceptional customer experiences.Until next time, stay innovative, stay collaborative, and keep growing!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/63692785Wed, 15 Jan 2025 12:15:06 +0000Dave HansenWelcome back to The Advisory Board Podcast, where we bring together franchise community experts to share actionable insights that help you grow and improve your brand. This episode is proudly sponsored by ClientTether, your go-to solution for CRM and...Welcome back to The Advisory Board Podcast, where we bring together franchise community experts to share actionable insights that help you grow and improve your brand. This episode is proudly sponsored by ClientTether, your go-to solution for CRM and lead management in franchising. Big thanks to them for making this conversation possible!

Today, we had the pleasure of hosting David Dunsmuir, president of Gotcha Covered, the premier white-glove window treatment franchise in North America. David’s journey from Scotland to Atlanta, via a tenure at Home Depot during its meteoric rise, offers a fascinating backdrop to his franchise leadership. With over 160 units across the U.S. and Canada, Gotcha Covered has mastered the art of blending a franchise system’s structure with entrepreneurial flexibility—a topic we explore in-depth.

Key Takeaways: Balancing Structure and Creativity

David delved into the art of balancing the franchise system’s playbook with the freedom to innovate. By adhering to core brand standards and empowering owners to adapt locally, Gotcha Covered ensures franchisees can explore creative opportunities like tapping into untapped markets or introducing new product lines—such as the booming demand for exterior shades.The Power of a Supportive CommunityGotcha Covered’s franchise community stands out as a model of collaboration. Through robust networking opportunities and regional Franchise Advisory Councils (FACs), franchisees share ideas, solve challenges, and foster a sense of unity that drives success. The use of peer-to-peer mentoring and Facebook groups further enhances this dynamic, making the collective genius of the network a key competitive advantage.

Consumer-Centric InnovationDavid emphasized the importance of listening—both to franchisees and end customers. By staying responsive to evolving customer expectations, such as faster delivery times and personalized experiences, Gotcha Covered continues to refine its operations to stay ahead in the competitive $6 billion window treatment industry.David’s hands-on leadership philosophy, which positions corporate as a support system rather than a command center, exemplifies the spirit of modern franchising: collaborative, agile, and deeply committed to franchisee success.

Final ThoughtIf you’re seeking a franchise opportunity where people, community, and innovation come first, Gotcha Covered might just be the perfect fit.Thanks again to ClientTether for supporting this episode and helping franchisors like Gotcha Covered deliver exceptional customer experiences.Until next time, stay innovative, stay collaborative, and keep growing!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2375advisoryboardpodcast,clienttether,customerexperience,entrepreneurship,franchisecommunity,franchisegrowth,franchiseleadership,gotchacovered,windowtreatmentsfalse59full3 Insider Secrets to Trade Show Success for Thriving Brandshttps://www.spreaker.com/episode/3-insider-secrets-to-trade-show-success-for-thriving-brands--63500747Welcome back to The Advisory Board Podcast, the place where franchise experts deliver actionable insights to help you build a brand that thrives. In this episode, Dave Hansen sits down with the ever-energetic Michael Hyam, a familiar face (and perfect hair) in the franchise world. For a twist, Michael trades his usual look for a hat, and trust us, you’ll want to check out the video to see it. Known as the director of the National Franchise Show, Michael oversees 25 events across North America, giving him an unmatched perspective on what makes trade shows work—and what doesn’t.

The conversation dives into why trade shows remain a powerhouse for franchise lead generation, especially when approached with a strategic mindset. Michael dispels the myth that trade shows don’t deliver ROI, pointing out that success often depends on preparation and execution. If you’ve ever set up a barrier-like table or scrolled through emails during a lull, you’re probably sabotaging your results. He emphasizes the importance of creating a welcoming booth experience, from ditching the table-front layouts to dressing in a way that reflects your brand while making attendees feel engaged. It’s about more than just showing up—it’s about standing out.

Michael breaks down the trade show experience into three critical phases: preparation, execution, and follow-up. Pre-show efforts include marketing to your existing leads, ensuring your booth materials reflect your professionalism, and preparing your team to engage effectively. During the show, it’s all about energy, approachability, and collecting quality leads. Michael and Dave discuss the importance of immediate post-show follow-up, from reaching out within hours to scheduling face-to-face meetings with hot leads. As Michael says, the best results come from persistence and a multi-channel follow-up strategy that keeps your brand top-of-mind.

Throughout the episode, Michael shares success stories, including brands like Lightbridge Academy, which consistently turn trade shows into franchise sales. The key takeaway? A single show won’t make or break your strategy—success comes from committing to the process, refining your approach, and embracing the long game.

A heartfelt thank you to our episode sponsor, ClientTether, for supporting this conversation. Their tools help franchise brands connect with leads faster and more effectively, turning interest into action.

Catch the full episode for practical tips, industry insights, and the occasional laugh. And if you’re curious about the secret behind Michael’s flawless hair, well, you’ll have to ask him yourself.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/63500747Mon, 30 Dec 2024 12:15:07 +0000Dave HansenWelcome back to The Advisory Board Podcast, the place where franchise experts deliver actionable insights to help you build a brand that thrives. In this episode, Dave Hansen sits down with the ever-energetic Michael Hyam, a familiar face (and perfect...Welcome back to The Advisory Board Podcast, the place where franchise experts deliver actionable insights to help you build a brand that thrives. In this episode, Dave Hansen sits down with the ever-energetic Michael Hyam, a familiar face (and perfect hair) in the franchise world. For a twist, Michael trades his usual look for a hat, and trust us, you’ll want to check out the video to see it. Known as the director of the National Franchise Show, Michael oversees 25 events across North America, giving him an unmatched perspective on what makes trade shows work—and what doesn’t.

The conversation dives into why trade shows remain a powerhouse for franchise lead generation, especially when approached with a strategic mindset. Michael dispels the myth that trade shows don’t deliver ROI, pointing out that success often depends on preparation and execution. If you’ve ever set up a barrier-like table or scrolled through emails during a lull, you’re probably sabotaging your results. He emphasizes the importance of creating a welcoming booth experience, from ditching the table-front layouts to dressing in a way that reflects your brand while making attendees feel engaged. It’s about more than just showing up—it’s about standing out.

Michael breaks down the trade show experience into three critical phases: preparation, execution, and follow-up. Pre-show efforts include marketing to your existing leads, ensuring your booth materials reflect your professionalism, and preparing your team to engage effectively. During the show, it’s all about energy, approachability, and collecting quality leads. Michael and Dave discuss the importance of immediate post-show follow-up, from reaching out within hours to scheduling face-to-face meetings with hot leads. As Michael says, the best results come from persistence and a multi-channel follow-up strategy that keeps your brand top-of-mind.

Throughout the episode, Michael shares success stories, including brands like Lightbridge Academy, which consistently turn trade shows into franchise sales. The key takeaway? A single show won’t make or break your strategy—success comes from committing to the process, refining your approach, and embracing the long game.

A heartfelt thank you to our episode sponsor, ClientTether, for supporting this conversation. Their tools help franchise brands connect with leads faster and more effectively, turning interest into action.

Catch the full episode for practical tips, industry insights, and the occasional laugh. And if you’re curious about the secret behind Michael’s flawless hair, well, you’ll have to ask him yourself.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3195advisoryboardpodcast,clienttether,franchisegrowth,franchiseleadership,franchisemarketing,franchisesuccess,leadgeneration,michaelhyam,tradeshowroi,tradeshowtipsfalse58fullFranchise Success Starts with Data: Are You Ready?https://www.spreaker.com/episode/franchise-success-starts-with-data-are-you-ready--63453433🎙 Welcome back to The Advisory Board Podcast! In this episode, we explore the transformative power of data in the franchise world with Christian Pillat, founder and CEO of Transitiv. Christian, a seasoned entrepreneur and former multi-unit franchise owner, shares his journey of building tools that help franchises harness the potential of collaboration, peer benchmarking, and analytics. With a passion for data and a knack for pickleball, Christian is a true champion of empowering franchisees to thrive.

This episode is proudly brought to you by ClientTether, our amazing sponsor, making client management seamless and effective for franchise brands. A big thanks to them for supporting the show!Christian opens the conversation by discussing the need for franchisees to break free from operating in silos. Too often, franchise systems rely on anecdotal coaching and scattered data sources, which leave operators without a clear picture of how they stack up against their peers or the potential opportunities they’re missing. Transitiv changes the game by bringing all relevant data into a single platform, normalizing it, and presenting it in a way that’s both actionable and empowering.

Franchisees no longer have to guess what’s working—they can see it.A major theme of the episode is the shift from lagging indicators, like month-end financial reports, to leading indicators that provide actionable insights in real time. Christian recounts a story where a franchise avoided a revenue catastrophe because Transitiv flagged a drop in website sessions. This early warning allowed the franchise to pivot and recover before the month’s end. It’s these leading indicators, such as website traffic, conversion rates, and customer feedback, that have the power to save franchises from preventable losses.The discussion dives into the challenges of traditional franchise coaching.

Without access to normalized data, coaches often rely on subjective analysis and anecdotal evidence. This not only wastes time but also breeds frustration among franchisees, who may already feel disconnected from the corporate office. Christian explains how data-driven coaching creates consistency and objectivity.

When a coach can point to clear metrics—like a 20% lower conversion rate compared to peers—it eliminates guesswork and opens the door to meaningful, actionable conversations.Peer collaboration is another area where Transitiv shines. By enabling franchisees to see how their peers are performing, the platform fosters a sense of community and shared growth. Christian shares a compelling example of a brand that hesitated to share pricing data among franchisees.

Once they did, underperforming operators realized they could raise their prices to match their peers. The result? A 15% revenue increase across the system. This transparency, as Christian puts it, builds trust and helps franchisees feel empowered rather than dictated to.The conversation also touches on the importance of creating context around data. Metrics alone aren’t enough; they need to be segmented and benchmarked in meaningful ways. By grouping franchisees by region, life stage, or performance, franchisors can provide relevant comparisons that help operators make smarter decisions. Christian emphasizes the value of tracking franchisee performance over time, particularly in the crucial first year of operation. By comparing a new franchisee’s trajectory to historical benchmarks, brands can identify early successes and potential red flags.Christian and host Dave Hansen agree that the real magic of data lies in its ability to foster collaboration and transparency. Data that’s scattered across marketing, operations, and financial platforms becomes a source of confusion. When it’s unified, it creates a single source of truth that franchisors and franchisees can trust. This shared clarity not only boosts operational efficiency but also builds a culture of trust and continuous improvement.

The episode concludes with a powerful reminder: data can make or break a franchise. When used effectively, it can identify blind spots, drive efficiency, and empower franchisees to succeed. As Christian succinctly puts it, “Transparency builds trust, and trust drives growth.”If you’re looking to future-proof your franchise system, this episode is packed with insights you can’t afford to miss.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/63453433Tue, 24 Dec 2024 12:15:07 +0000Dave Hansen🎙 Welcome back to The Advisory Board Podcast! In this episode, we explore the transformative power of data in the franchise world with Christian Pillat, founder and CEO of Transitiv. Christian, a seasoned entrepreneur and former multi-unit franchise...🎙 Welcome back to The Advisory Board Podcast! In this episode, we explore the transformative power of data in the franchise world with Christian Pillat, founder and CEO of Transitiv. Christian, a seasoned entrepreneur and former multi-unit franchise owner, shares his journey of building tools that help franchises harness the potential of collaboration, peer benchmarking, and analytics. With a passion for data and a knack for pickleball, Christian is a true champion of empowering franchisees to thrive.

This episode is proudly brought to you by ClientTether, our amazing sponsor, making client management seamless and effective for franchise brands. A big thanks to them for supporting the show!Christian opens the conversation by discussing the need for franchisees to break free from operating in silos. Too often, franchise systems rely on anecdotal coaching and scattered data sources, which leave operators without a clear picture of how they stack up against their peers or the potential opportunities they’re missing. Transitiv changes the game by bringing all relevant data into a single platform, normalizing it, and presenting it in a way that’s both actionable and empowering.

Franchisees no longer have to guess what’s working—they can see it.A major theme of the episode is the shift from lagging indicators, like month-end financial reports, to leading indicators that provide actionable insights in real time. Christian recounts a story where a franchise avoided a revenue catastrophe because Transitiv flagged a drop in website sessions. This early warning allowed the franchise to pivot and recover before the month’s end. It’s these leading indicators, such as website traffic, conversion rates, and customer feedback, that have the power to save franchises from preventable losses.The discussion dives into the challenges of traditional franchise coaching.

Without access to normalized data, coaches often rely on subjective analysis and anecdotal evidence. This not only wastes time but also breeds frustration among franchisees, who may already feel disconnected from the corporate office. Christian explains how data-driven coaching creates consistency and objectivity.

When a coach can point to clear metrics—like a 20% lower conversion rate compared to peers—it eliminates guesswork and opens the door to meaningful, actionable conversations.Peer collaboration is another area where Transitiv shines. By enabling franchisees to see how their peers are performing, the platform fosters a sense of community and shared growth. Christian shares a compelling example of a brand that hesitated to share pricing data among franchisees.

Once they did, underperforming operators realized they could raise their prices to match their peers. The result? A 15% revenue increase across the system. This transparency, as Christian puts it, builds trust and helps franchisees feel empowered rather than dictated to.The conversation also touches on the importance of creating context around data. Metrics alone aren’t enough; they need to be segmented and benchmarked in meaningful ways. By grouping franchisees by region, life stage, or performance, franchisors can provide relevant comparisons that help operators make smarter decisions. Christian emphasizes the value of tracking franchisee performance over time, particularly in the crucial first year of operation. By comparing a new franchisee’s trajectory to historical benchmarks, brands can identify early successes and potential red flags.Christian and host Dave Hansen agree that the real magic of data lies in its ability to foster collaboration and transparency. Data that’s scattered across marketing, operations, and financial platforms becomes a source of confusion. When it’s unified, it creates a single source of truth that franchisors and franchisees can trust. This shared clarity...]]>2356advisoryboardpodcast,christianpillat,clienttether,datadrivenbusiness,franchisecoaching,franchisedata,franchisegrowth,franchiseleadership,franchisesuccessfalse57fullHow Women Are Shaping the Future of Franchisinghttps://www.spreaker.com/episode/how-women-are-shaping-the-future-of-franchising--63345042Episode Title: The Women Leading Franchising’s Future with Sherri Fishman
Sponsored by: ClientTether – The Ultimate Franchise Sales & Client Retention Platform

In this episode of The Advisory Board Podcast, host Dave Hansen is joined by Sherri Fishman, a trailblazer in franchise PR and the founder of Fishman PR. Sherri’s warmth, wisdom, and wit make her a true standout in the industry, and her insights on the evolving role of women in franchising are both inspiring and practical. Sherri’s new title, Chief Visionary Officer, perfectly captures her forward-thinking approach as she continues to shape the franchise industry.

The conversation begins with Sherri reflecting on her journey, from starting Fishman PR in 1991 to building a powerhouse agency that specializes in media relations, content marketing, and strategic support for franchisors and franchisees alike. Sherri credits much of her success to collaboration and community—values that have become hallmarks of franchising and especially of women leaders within the industry. Alongside her talented team and long-standing collaborators like Deborah Vilches, Sherri has helped create a company culture that thrives on connection and innovation.

A significant theme of the episode is the unique role of women in franchising and the supportive culture that has allowed so many women to rise to leadership positions. Dave and Sherri explore how the franchise model naturally fosters mentorship, inclusivity, and collaboration—traits that align with the strengths women often bring to leadership roles. Sherri shares examples of powerhouse women in franchising, from franchisees to C-suite executives, who have shattered glass ceilings and paved the way for others. She attributes much of this progress to the willingness of franchisors to recognize talent, regardless of traditional gender norms, and to the tight-knit community of women who support and uplift one another.

Sherri also highlights the leadership styles that set women apart. Women, she notes, often lead with empathy, connection, and a focus on enabling others to succeed. This nurturing approach fosters trust, loyalty, and collaboration, creating stronger teams and more resilient businesses. Sherri emphasizes that many of the most successful women in franchising have achieved their positions by empowering others, mentoring peers, and embracing vulnerability—qualities that resonate deeply in the franchise world.

The conversation also touches on the power of networking and the importance of building relationships within the franchise community. Sherri shares how events like the International Franchise Association (IFA) Leadership Conference and informal gatherings like the “Franchise Women’s Happy Hour” have become invaluable spaces for connection, mentorship, and problem-solving. These gatherings exemplify the spirit of franchising: competitors coming together to share advice, celebrate wins, and support one another.

Dave and Sherri close with actionable advice for those looking to harness the power of women in franchising. For leaders, it’s about recognizing and nurturing talent within your organization—sometimes the best candidates for new roles are already on your team. For women in the industry, Sherri encourages active networking, attending conferences, and reaching out to peers and mentors. She offers her own support as a resource, emphasizing the importance of finding people who share your values and can guide you on your journey.This episode is a celebration of the franchise industry’s culture of connection and a call to action for leaders to continue supporting and empowering the women who make franchising stronger.

Thank You to Our Sponsor: A special thanks to ClientTether, whose tools make franchise sales and client retention easier than ever. Their innovative platform empowers franchisors and franchisees to build stronger relationships and grow their businesses.

Tune in next time for more expert insights to help you thrive in the franchise world!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/63345042Tue, 17 Dec 2024 12:15:06 +0000Dave HansenEpisode Title: The Women Leading Franchising’s Future with Sherri Fishman Sponsored by: ClientTether – The Ultimate Franchise Sales & Client Retention Platform In this episode of The Advisory Board Podcast, host Dave Hansen is joined by Sherri...Episode Title: The Women Leading Franchising’s Future with Sherri Fishman
Sponsored by: ClientTether – The Ultimate Franchise Sales & Client Retention Platform

In this episode of The Advisory Board Podcast, host Dave Hansen is joined by Sherri Fishman, a trailblazer in franchise PR and the founder of Fishman PR. Sherri’s warmth, wisdom, and wit make her a true standout in the industry, and her insights on the evolving role of women in franchising are both inspiring and practical. Sherri’s new title, Chief Visionary Officer, perfectly captures her forward-thinking approach as she continues to shape the franchise industry.

The conversation begins with Sherri reflecting on her journey, from starting Fishman PR in 1991 to building a powerhouse agency that specializes in media relations, content marketing, and strategic support for franchisors and franchisees alike. Sherri credits much of her success to collaboration and community—values that have become hallmarks of franchising and especially of women leaders within the industry. Alongside her talented team and long-standing collaborators like Deborah Vilches, Sherri has helped create a company culture that thrives on connection and innovation.

A significant theme of the episode is the unique role of women in franchising and the supportive culture that has allowed so many women to rise to leadership positions. Dave and Sherri explore how the franchise model naturally fosters mentorship, inclusivity, and collaboration—traits that align with the strengths women often bring to leadership roles. Sherri shares examples of powerhouse women in franchising, from franchisees to C-suite executives, who have shattered glass ceilings and paved the way for others. She attributes much of this progress to the willingness of franchisors to recognize talent, regardless of traditional gender norms, and to the tight-knit community of women who support and uplift one another.

Sherri also highlights the leadership styles that set women apart. Women, she notes, often lead with empathy, connection, and a focus on enabling others to succeed. This nurturing approach fosters trust, loyalty, and collaboration, creating stronger teams and more resilient businesses. Sherri emphasizes that many of the most successful women in franchising have achieved their positions by empowering others, mentoring peers, and embracing vulnerability—qualities that resonate deeply in the franchise world.

The conversation also touches on the power of networking and the importance of building relationships within the franchise community. Sherri shares how events like the International Franchise Association (IFA) Leadership Conference and informal gatherings like the “Franchise Women’s Happy Hour” have become invaluable spaces for connection, mentorship, and problem-solving. These gatherings exemplify the spirit of franchising: competitors coming together to share advice, celebrate wins, and support one another.

Dave and Sherri close with actionable advice for those looking to harness the power of women in franchising. For leaders, it’s about recognizing and nurturing talent within your organization—sometimes the best candidates for new roles are already on your team. For women in the industry, Sherri encourages active networking, attending conferences, and reaching out to peers and mentors. She offers her own support as a resource, emphasizing the importance of finding people who share your values and can guide you on your journey.This episode is a celebration of the franchise industry’s culture of connection and a call to action for leaders to continue supporting and empowering the women who make franchising stronger.

Thank You to Our Sponsor: A special thanks to ClientTether, whose tools make franchise sales and client retention easier than...]]>2603advisoryboardpodcast,clienttether,franchisecommunity,franchiseleadership,franchisesuccess,leadership,mentorship,sherrifishman,womeninbusiness,womeninfranchisingfalse56fullWhat Franchisors Must Know About Evolving FranDev Regulationshttps://www.spreaker.com/episode/what-franchisors-must-know-about-evolving-frandev-regulations--63244272In this exciting episode of The Advisory Board Podcast, we dive deep into the evolving world of franchise compliance and regulations with none other than Lane Fisher, co-founder and senior partner at Fisher Zucker law firm. Lane is a stalwart in the franchise community, representing over 150 brands and spearheading transformative initiatives such as the Franchise Springboard Conference. Host Dave Hansen masterfully navigates this insightful conversation, ensuring the franchise community gains clarity on critical regulatory changes that will impact brokers and franchisors alike.

Lane sheds light on the nuances of compliance and education in the franchise sector, emphasizing the importance of foresight as regulatory landscapes evolve. From the intricacies of the newly minted California broker regulations to the ongoing initiatives by the North American Securities Administration Association (NASAA), the discussion is a wake-up call for industry players to stay informed and proactive. Lane also underscores the pivotal role of education in mitigating risks, sharing details about his team's franchise sales compliance training program and upcoming franchise events like the Unconference and Springboard. These events aim to foster a collaborative, forward-thinking ecosystem for emerging and established brands.

Lane doesn’t shy away from highlighting challenges, such as navigating varying state requirements and managing potential liabilities for franchisors and brokers. He also reflects on the broader implications of broker compensation transparency, litigation disclosures, and the increasing scrutiny of lead generation practices. Throughout the conversation, Lane’s depth of knowledge and commitment to ethical franchising shine, making this episode a treasure trove of insights for anyone in the industry.

A special thanks to our episode sponsor, ClientTether, whose support enables discussions like this that empower the franchise community. Their dedication to innovation and excellence mirrors the values we champion on this podcast.Tune in to hear why now, more than ever, franchise professionals must unite, stay educated, and advocate for responsible growth. With Lane’s expertise and Dave’s engaging hosting, this episode delivers invaluable lessons to help you build a thriving, compliant franchise brand. Don’t miss it!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/63244272Tue, 10 Dec 2024 12:15:07 +0000Dave HansenIn this exciting episode of The Advisory Board Podcast, we dive deep into the evolving world of franchise compliance and regulations with none other than Lane Fisher, co-founder and senior partner at Fisher Zucker law firm. Lane is a stalwart in the...In this exciting episode of The Advisory Board Podcast, we dive deep into the evolving world of franchise compliance and regulations with none other than Lane Fisher, co-founder and senior partner at Fisher Zucker law firm. Lane is a stalwart in the franchise community, representing over 150 brands and spearheading transformative initiatives such as the Franchise Springboard Conference. Host Dave Hansen masterfully navigates this insightful conversation, ensuring the franchise community gains clarity on critical regulatory changes that will impact brokers and franchisors alike.

Lane sheds light on the nuances of compliance and education in the franchise sector, emphasizing the importance of foresight as regulatory landscapes evolve. From the intricacies of the newly minted California broker regulations to the ongoing initiatives by the North American Securities Administration Association (NASAA), the discussion is a wake-up call for industry players to stay informed and proactive. Lane also underscores the pivotal role of education in mitigating risks, sharing details about his team's franchise sales compliance training program and upcoming franchise events like the Unconference and Springboard. These events aim to foster a collaborative, forward-thinking ecosystem for emerging and established brands.

Lane doesn’t shy away from highlighting challenges, such as navigating varying state requirements and managing potential liabilities for franchisors and brokers. He also reflects on the broader implications of broker compensation transparency, litigation disclosures, and the increasing scrutiny of lead generation practices. Throughout the conversation, Lane’s depth of knowledge and commitment to ethical franchising shine, making this episode a treasure trove of insights for anyone in the industry.

A special thanks to our episode sponsor, ClientTether, whose support enables discussions like this that empower the franchise community. Their dedication to innovation and excellence mirrors the values we champion on this podcast.Tune in to hear why now, more than ever, franchise professionals must unite, stay educated, and advocate for responsible growth. With Lane’s expertise and Dave’s engaging hosting, this episode delivers invaluable lessons to help you build a thriving, compliant franchise brand. Don’t miss it!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2719advisoryboardpodcast,businessstrategy,clienttether,emergingbrands,franchisecompliance,franchiseregulations,franchisesales,franchisesuccess,franchisetraining,lanefisher,legalinsightsfalse55fullThe 3 Pillars of Franchise Leadership Excellencehttps://www.spreaker.com/episode/the-3-pillars-of-franchise-leadership-excellence--63150968Episode Summary for The Advisory Board Podcast

Welcome back to another episode of The Advisory Board Podcast, where we dive deep into actionable insights to help franchise owners and business leaders build thriving systems. This week, Dave Hansen hosts Iris Grimm, founder and CEO of Leaven Zest, who brings over two decades of experience as an executive and leadership coach. Iris’s unique journey from East Germany to the United States and her passion for unlocking human potential set the stage for a thought-provoking discussion on leadership, relationships, and success.

Episode Highlights:

Iris shares her incredible personal story, growing up in East Germany during the Cold War and navigating life-changing events like the fall of the Berlin Wall. With nothing but determination and two suitcases, she moved to Western Germany, and later to the U.S., where she eventually discovered her calling as a coach. Her experiences, including her early career in corporate America and her decision to leave it behind, reflect the entrepreneurial spirit and drive to help others that fuel her coaching philosophy today.

The heart of the episode revolves around leadership as a set of behaviors rather than a role. Iris emphasizes that true leadership requires an equal commitment to relationships and results. Leaders must inspire trust, foster growth, and create environments where teams thrive. She offers a fresh perspective on leadership by drawing parallels to her work training competitive dogs. Iris explains how both people and animals respond best to environments of trust, positive reinforcement, and clear expectations—a concept that applies seamlessly to modern organizations.

Dave and Iris explore the three pillars of effective leadership. Iris argues that leaders must prioritize their own personal growth, serve as coaches rather than micromanagers, and master the art of meaningful conversations. Leadership, she asserts, is about more than getting results; it’s about building the relationships that drive those results. Leaders who embrace this mindset create high-performing teams and lasting organizational success.

Iris shares fascinating anecdotes, including her observations of how trust and distrust manifest in teams and how these emotional dynamics can make or break a workplace. Drawing on neuroscience, she explains how leaders set the emotional "thermostat" for their teams, shaping workplace culture through their actions and attitudes.The discussion also touches on the unique challenges faced by franchise leaders, who must juggle the dual responsibilities of running their businesses and managing relationships with franchisees. Iris’s advice? Build trust and prioritize conversations that nurture mutual understanding. By investing in relationships upfront, leaders can unlock better results and long-term success.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/63150968Thu, 05 Dec 2024 12:15:06 +0000Dave HansenEpisode Summary for The Advisory Board Podcast Welcome back to another episode of The Advisory Board Podcast, where we dive deep into actionable insights to help franchise owners and business leaders build thriving systems. This week, Dave Hansen...Episode Summary for The Advisory Board Podcast

Welcome back to another episode of The Advisory Board Podcast, where we dive deep into actionable insights to help franchise owners and business leaders build thriving systems. This week, Dave Hansen hosts Iris Grimm, founder and CEO of Leaven Zest, who brings over two decades of experience as an executive and leadership coach. Iris’s unique journey from East Germany to the United States and her passion for unlocking human potential set the stage for a thought-provoking discussion on leadership, relationships, and success.

Episode Highlights:

Iris shares her incredible personal story, growing up in East Germany during the Cold War and navigating life-changing events like the fall of the Berlin Wall. With nothing but determination and two suitcases, she moved to Western Germany, and later to the U.S., where she eventually discovered her calling as a coach. Her experiences, including her early career in corporate America and her decision to leave it behind, reflect the entrepreneurial spirit and drive to help others that fuel her coaching philosophy today.

The heart of the episode revolves around leadership as a set of behaviors rather than a role. Iris emphasizes that true leadership requires an equal commitment to relationships and results. Leaders must inspire trust, foster growth, and create environments where teams thrive. She offers a fresh perspective on leadership by drawing parallels to her work training competitive dogs. Iris explains how both people and animals respond best to environments of trust, positive reinforcement, and clear expectations—a concept that applies seamlessly to modern organizations.

Dave and Iris explore the three pillars of effective leadership. Iris argues that leaders must prioritize their own personal growth, serve as coaches rather than micromanagers, and master the art of meaningful conversations. Leadership, she asserts, is about more than getting results; it’s about building the relationships that drive those results. Leaders who embrace this mindset create high-performing teams and lasting organizational success.

Iris shares fascinating anecdotes, including her observations of how trust and distrust manifest in teams and how these emotional dynamics can make or break a workplace. Drawing on neuroscience, she explains how leaders set the emotional "thermostat" for their teams, shaping workplace culture through their actions and attitudes.The discussion also touches on the unique challenges faced by franchise leaders, who must juggle the dual responsibilities of running their businesses and managing relationships with franchisees. Iris’s advice? Build trust and prioritize conversations that nurture mutual understanding. By investing in relationships upfront, leaders can unlock better results and long-term success.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2322advisoryboardpodcast,businessleadership,clienttether,communicationskills,entrepreneurship,executivecoaching,franchisesuccess,irisgrimm,leadershipdevelopment,leadershipskills,teambuildingfalse54fullThe Role of Technology in Franchise Success (or Failure)https://www.spreaker.com/episode/the-role-of-technology-in-franchise-success-or-failure--63005078In this episode of The Advisory Board Podcast, host Dave Hansen is joined by Ryan Parsons, CEO of eVive Brands and co-founder of Brothers That Just Do Gutters, to unravel the intricacies of franchise growth powered by technology and data. Ryan brings his two decades of experience in franchising and a wealth of hard-earned wisdom to the conversation, offering insights into how brands can achieve operational excellence and scale effectively.

From his humble beginnings in a family-run gutter business to overseeing a multi-brand franchise platform with over 600 units, Ryan’s journey is nothing short of remarkable. As someone who has seen both the challenges and opportunities of franchising, Ryan explains why building the right tech stack isn’t just a logistical decision—it’s a strategic necessity. He recounts lessons learned from piecing together systems early on and highlights the costly mistakes brands make when they underestimate the importance of integrating technology from the start.

Dave and Ryan explore the “Franken-stack” dilemma, where brands patch together disjointed systems, and why it’s essential to adopt a scalable and cohesive tech infrastructure before it’s too late. They discuss how leveraging data effectively can empower franchisees, giving them the visibility to improve performance, make informed decisions, and thrive in competitive markets.The conversation shifts to the consumer side of the equation, where technology can make or break the customer experience. Ryan shares his philosophy of reducing friction in every interaction, from scheduling appointments to providing seamless follow-ups. He explains how brands can meet modern customer expectations by embracing automation tools while preserving the human touch for moments that matter.

Ryan and Dave also delve into the importance of future-proofing your tech investments. As AI and automation evolve at lightning speed, businesses must balance innovation with reliability, ensuring that their systems remain adaptable for years to come. Ryan emphasizes the importance of selecting platforms that align with your brand’s long-term vision and growth trajectory while avoiding the temptation of unproven, “flashy” tech.

In the final moments, Ryan offers his actionable advice for franchisors: prioritize technology as a foundational pillar of your brand, just as you would with marketing, sales, or franchise development. With the right tools, franchisors can foster franchisee independence, improve operational efficiency, and ultimately strengthen the entire network.

Special thanks to ClientTether for sponsoring this episode! Their franchise-focused CRM and automation tools make managing leads and growing your business a breeze.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/63005078Tue, 26 Nov 2024 12:15:06 +0000Dave HansenIn this episode of The Advisory Board Podcast, host Dave Hansen is joined by Ryan Parsons, CEO of eVive Brands and co-founder of Brothers That Just Do Gutters, to unravel the intricacies of franchise growth powered by technology and data. Ryan brings...In this episode of The Advisory Board Podcast, host Dave Hansen is joined by Ryan Parsons, CEO of eVive Brands and co-founder of Brothers That Just Do Gutters, to unravel the intricacies of franchise growth powered by technology and data. Ryan brings his two decades of experience in franchising and a wealth of hard-earned wisdom to the conversation, offering insights into how brands can achieve operational excellence and scale effectively.

From his humble beginnings in a family-run gutter business to overseeing a multi-brand franchise platform with over 600 units, Ryan’s journey is nothing short of remarkable. As someone who has seen both the challenges and opportunities of franchising, Ryan explains why building the right tech stack isn’t just a logistical decision—it’s a strategic necessity. He recounts lessons learned from piecing together systems early on and highlights the costly mistakes brands make when they underestimate the importance of integrating technology from the start.

Dave and Ryan explore the “Franken-stack” dilemma, where brands patch together disjointed systems, and why it’s essential to adopt a scalable and cohesive tech infrastructure before it’s too late. They discuss how leveraging data effectively can empower franchisees, giving them the visibility to improve performance, make informed decisions, and thrive in competitive markets.The conversation shifts to the consumer side of the equation, where technology can make or break the customer experience. Ryan shares his philosophy of reducing friction in every interaction, from scheduling appointments to providing seamless follow-ups. He explains how brands can meet modern customer expectations by embracing automation tools while preserving the human touch for moments that matter.

Ryan and Dave also delve into the importance of future-proofing your tech investments. As AI and automation evolve at lightning speed, businesses must balance innovation with reliability, ensuring that their systems remain adaptable for years to come. Ryan emphasizes the importance of selecting platforms that align with your brand’s long-term vision and growth trajectory while avoiding the temptation of unproven, “flashy” tech.

In the final moments, Ryan offers his actionable advice for franchisors: prioritize technology as a foundational pillar of your brand, just as you would with marketing, sales, or franchise development. With the right tools, franchisors can foster franchisee independence, improve operational efficiency, and ultimately strengthen the entire network.

Special thanks to ClientTether for sponsoring this episode! Their franchise-focused CRM and automation tools make managing leads and growing your business a breeze.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2415advisoryboardpodcast,automationinbusiness,clienttether,entrepreneurship,franchisegrowth,franchiseleadership,franchiseoperations,franchisesuccess,franchisesupport,ryanparsons,techstackfalse53fullThriving Through Change: Franchise Insights from Cassidy Fordhttps://www.spreaker.com/episode/thriving-through-change-franchise-insights-from-cassidy-ford--62815458

The Power of Feedback: How seeking and embracing constructive criticism can propel your growth.
Navigating Challenges: Why the choice to “become better or bitter” shapes every struggle you face.
Leadership and Listening: Lessons from Cassidy’s time managing franchisee relationships and the importance of truly hearing others.
Embracing Change: Practical strategies for moving forward in times of uncertainty.
Building Your Network: The value of creating a trusted circle of advisors and mentors.

The Power of Feedback: How seeking and embracing constructive criticism can propel your growth.
Navigating Challenges: Why the choice to “become better or bitter” shapes every struggle you face.
Leadership and Listening: Lessons from Cassidy’s time managing franchisee relationships and the importance of truly hearing others.
Embracing Change: Practical strategies for moving forward in times of uncertainty.
Building Your Network: The value of creating a trusted circle of advisors and mentors.

Cassidy’s relatable stories—like throwing a fork at a potential franchisee due to a tic—and her unshakable positivity shine through, making this episode a must-listen for anyone navigating hurdles in their business or personal life.Special Thanks to ClientTether!
This episode is proudly sponsored by ClientTether, the ultimate CRM and lead follow-up platform for franchise professionals. ClientTether simplifies customer engagement and helps businesses grow with powerful tools for success. Learn more at clienttether.com.

Connect with Cassidy:
Cassidy invites listeners to connect with her on LinkedIn or via the contact details shared in her profile. Whether you're seeking advice or simply want to connect with a franchise leader who has walked the walk, she’s here to help.Don’t miss this insightful episode filled with wisdom, humor, and actionable advice!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2089advisoryboardpodcast,businessgrowth,clienttether,empowerment,franchisesuccess,franchisingtips,leadershiptips,resiliencefalse52fullBuilding Frontline Leaders: Empowering Teams for Franchise Growthhttps://www.spreaker.com/episode/building-frontline-leaders-empowering-teams-for-franchise-growth--62696153
Welcome to another insightful episode of The Advisory Board Podcast! We’re thrilled to have Monica Rothgery with us, an industry trailblazer and the powerhouse behind “Lessons from the Drive-Thru.” She joins us with years of experience in frontline leadership and growth strategy, spanning from her early days at Taco Bell to her pivotal role leading 4,000 KFC locations. From her journey, Monica shares transformative insights on empowering frontline leaders to drive business growth through people-focused leadership.

Monica opens up on a foundational truth: people are the secret sauce. She urges businesses to see frontline managers not only as essential operators but as integral contributors to growth. By nurturing these leaders and investing in their success, brands can unlock a substantial 2-3% growth—without extra marketing or product rollouts. And in a sector with tight margins, that’s a game-changer.

Throughout the episode, Monica explains why genuine engagement with staff at all levels can turn goals into fun, achievable milestones. Whether it’s a sales goal, an upsell, or an efficiency target, Monica advocates breaking these into bite-sized, trackable goals to build momentum and excitement on every shift.

Plus, Monica doesn’t just stick to restaurants. Her advice spans all sectors, from food service to pet care, elderly care, and home services. She shows how universal the principles of capability-building and culture are, making this episode a must-listen for leaders across industries.

A big thank you to our sponsor, ClientTether, for supporting this episode and helping us share this valuable wisdom with you. Don't miss Monica’s fantastic book, Lessons from the Drive-Thru, available on Amazon, or reach out to her at MonicaRothgery.com for personalized insights or speaking engagements. And as a special treat, text “HAPPY SUMMIT” to 33777 to receive Monica’s list of top frontline engagement tips gathered from over 150 franchise leaders.

Tune in and learn how a little investment in your frontline team can make a world of difference!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/62696153Tue, 12 Nov 2024 12:15:07 +0000Dave HansenEpisode Summary for The Advisory Board Podcast Welcome to another insightful episode of The Advisory Board Podcast! We’re thrilled to have Monica Rothgery with us, an industry trailblazer and the powerhouse behind “Lessons from the Drive-Thru.” She...
Welcome to another insightful episode of The Advisory Board Podcast! We’re thrilled to have Monica Rothgery with us, an industry trailblazer and the powerhouse behind “Lessons from the Drive-Thru.” She joins us with years of experience in frontline leadership and growth strategy, spanning from her early days at Taco Bell to her pivotal role leading 4,000 KFC locations. From her journey, Monica shares transformative insights on empowering frontline leaders to drive business growth through people-focused leadership.

Monica opens up on a foundational truth: people are the secret sauce. She urges businesses to see frontline managers not only as essential operators but as integral contributors to growth. By nurturing these leaders and investing in their success, brands can unlock a substantial 2-3% growth—without extra marketing or product rollouts. And in a sector with tight margins, that’s a game-changer.

Throughout the episode, Monica explains why genuine engagement with staff at all levels can turn goals into fun, achievable milestones. Whether it’s a sales goal, an upsell, or an efficiency target, Monica advocates breaking these into bite-sized, trackable goals to build momentum and excitement on every shift.

Plus, Monica doesn’t just stick to restaurants. Her advice spans all sectors, from food service to pet care, elderly care, and home services. She shows how universal the principles of capability-building and culture are, making this episode a must-listen for leaders across industries.

A big thank you to our sponsor, ClientTether, for supporting this episode and helping us share this valuable wisdom with you. Don't miss Monica’s fantastic book, Lessons from the Drive-Thru, available on Amazon, or reach out to her at MonicaRothgery.com for personalized insights or speaking engagements. And as a special treat, text “HAPPY SUMMIT” to 33777 to receive Monica’s list of top frontline engagement tips gathered from over 150 franchise leaders.

Tune in and learn how a little investment in your frontline team can make a world of difference!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2646advisoryboardpodcast,businessgrowth,clienttether,diverseleadership,franchisegrowth,franchisingsuccess,monicarothgery,teamempowermentfalse51fullWhy Franchises Fail: 3 Key Mistakes to Dodge for Successhttps://www.spreaker.com/episode/why-franchises-fail-3-key-mistakes-to-dodge-for-success--62534318Welcome to another episode of The Advisory Board Podcast, where we bring together the best minds in franchising to share real-world insights that help you build a successful franchise brand. Big thanks to our episode sponsor, ClientTether, for making today’s conversation possible!

In this episode, we had the pleasure of speaking with John Hewitt, a true legend in the world of franchising. John has spent 55 years in the industry, building not one but two of the top 100 franchise brands—Jackson Hewitt and Liberty Tax. Now leading Loyalty Brands, John is working towards creating a third household name with ventures in tax preparation, construction, and mobile grooming.

John shared his incredible journey, from starting at H&R Block in 1969 to becoming a trailblazer in computerizing tax returns and scaling franchise empires in both the U.S. and Canada. His experience offers unique insights into why some franchise brands thrive, while others fail. We dove into John’s three key reasons franchises often struggle:

Diluted Focus: Many business owners try to grow their franchise while still running their core business, leading to divided attention and suboptimal outcomes in both ventures.

Franchise Management Skills: Managing franchisees is vastly different from managing employees. Franchise owners are independent-minded and require a nuanced leadership approach.

Overly Burdensome Fees and Rules: Excessive fees and onerous regulations can crush a franchisee's ability to succeed. John stressed the importance of prioritizing “happy, successful franchisees” as the cornerstone of any thriving franchise system.

John's honesty was refreshing, as he advised budding franchisors to reconsider their ambitions unless they are fully aware of the financial, managerial, and strategic challenges ahead. With the sobering statistic that 80% of franchises started today won’t last a decade, John’s candid advice offered both a reality check and a roadmap for those determined to succeed.Tune in to hear John’s reflections, lessons learned, and invaluable advice on navigating the franchise world. And once again, thanks to ClientTether for sponsoring today’s insightful episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/62534318Tue, 29 Oct 2024 11:15:02 +0000Dave HansenWelcome to another episode of The Advisory Board Podcast, where we bring together the best minds in franchising to share real-world insights that help you build a successful franchise brand. Big thanks to our episode sponsor, ClientTether, for making...Welcome to another episode of The Advisory Board Podcast, where we bring together the best minds in franchising to share real-world insights that help you build a successful franchise brand. Big thanks to our episode sponsor, ClientTether, for making today’s conversation possible!

In this episode, we had the pleasure of speaking with John Hewitt, a true legend in the world of franchising. John has spent 55 years in the industry, building not one but two of the top 100 franchise brands—Jackson Hewitt and Liberty Tax. Now leading Loyalty Brands, John is working towards creating a third household name with ventures in tax preparation, construction, and mobile grooming.

John shared his incredible journey, from starting at H&R Block in 1969 to becoming a trailblazer in computerizing tax returns and scaling franchise empires in both the U.S. and Canada. His experience offers unique insights into why some franchise brands thrive, while others fail. We dove into John’s three key reasons franchises often struggle:

Diluted Focus: Many business owners try to grow their franchise while still running their core business, leading to divided attention and suboptimal outcomes in both ventures.

Franchise Management Skills: Managing franchisees is vastly different from managing employees. Franchise owners are independent-minded and require a nuanced leadership approach.

Overly Burdensome Fees and Rules: Excessive fees and onerous regulations can crush a franchisee's ability to succeed. John stressed the importance of prioritizing “happy, successful franchisees” as the cornerstone of any thriving franchise system.

John's honesty was refreshing, as he advised budding franchisors to reconsider their ambitions unless they are fully aware of the financial, managerial, and strategic challenges ahead. With the sobering statistic that 80% of franchises started today won’t last a decade, John’s candid advice offered both a reality check and a roadmap for those determined to succeed.Tune in to hear John’s reflections, lessons learned, and invaluable advice on navigating the franchise world. And once again, thanks to ClientTether for sponsoring today’s insightful episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2200advisoryboardpodcast,businessgrowth,clienttether,franchisegrowth,franchisesuccess,franchising,johnhewitt,loyaltybrandsfalse51fullBoost Your Franchise AUV: Expert Strategies for Successhttps://www.spreaker.com/episode/boost-your-franchise-auv-expert-strategies-for-success--62363375Welcome to another insightful episode of The Advisory Board Podcast! In today’s episode, Dave Hansen sits down with Paul Ebert, President of Two Maids and a leader at Home Franchise Concepts (HFC), to unpack actionable strategies that help franchise owners elevate their businesses. Paul, a finance-driven, tech-savvy leader, shares his expertise on improving franchise performance, growing AUV (average unit volume), and using data to shape success.

Paul and Dave dive deep into the ins and outs of running a modern franchise system, from maximizing territory potential to implementing cutting-edge technology. With 140 units and climbing, Two Maids has made significant strides in increasing AUV by honing in on territory management, customer retention, and personalized franchisee coaching. Paul also gives us a peek into HFC’s newest project: streamlining the customer experience by fully digitizing the journey—making it easier to book, reschedule, and manage services from your phone. This is a huge win for both franchisees and customers!

Paul also shares his approach to helping franchisees scale their businesses effectively, breaking down long-term goals into smaller, more manageable steps. By leveraging data and automating lead nurturing (thanks to the incredible support of ClientTether!), franchise owners can focus on growing their businesses without getting bogged down by day-to-day inefficiencies.

A big shout-out to ClientTether, the sponsor of today’s episode. Their lead nurturing and customer relationship management tools are game-changers in helping franchises boost their revenue and efficiency.

Tune in to discover more about the exciting developments in the franchise world and learn from Paul’s years of experience as he discusses real-world solutions for boosting franchise success! 🎧Catch you on the next episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/62363375Tue, 15 Oct 2024 11:15:02 +0000Dave HansenWelcome to another insightful episode of The Advisory Board Podcast! In today’s episode, Dave Hansen sits down with Paul Ebert, President of Two Maids and a leader at Home Franchise Concepts (HFC), to unpack actionable strategies that help franchise...Welcome to another insightful episode of The Advisory Board Podcast! In today’s episode, Dave Hansen sits down with Paul Ebert, President of Two Maids and a leader at Home Franchise Concepts (HFC), to unpack actionable strategies that help franchise owners elevate their businesses. Paul, a finance-driven, tech-savvy leader, shares his expertise on improving franchise performance, growing AUV (average unit volume), and using data to shape success.

Paul and Dave dive deep into the ins and outs of running a modern franchise system, from maximizing territory potential to implementing cutting-edge technology. With 140 units and climbing, Two Maids has made significant strides in increasing AUV by honing in on territory management, customer retention, and personalized franchisee coaching. Paul also gives us a peek into HFC’s newest project: streamlining the customer experience by fully digitizing the journey—making it easier to book, reschedule, and manage services from your phone. This is a huge win for both franchisees and customers!

Paul also shares his approach to helping franchisees scale their businesses effectively, breaking down long-term goals into smaller, more manageable steps. By leveraging data and automating lead nurturing (thanks to the incredible support of ClientTether!), franchise owners can focus on growing their businesses without getting bogged down by day-to-day inefficiencies.

A big shout-out to ClientTether, the sponsor of today’s episode. Their lead nurturing and customer relationship management tools are game-changers in helping franchises boost their revenue and efficiency.

Tune in to discover more about the exciting developments in the franchise world and learn from Paul’s years of experience as he discusses real-world solutions for boosting franchise success! 🎧Catch you on the next episode!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2226advisoryboardpodcast,auv,businessgrowth,clienttether,franchisegrowth,franchisesuccess,franchisesupport,franchising,paulebert,twomaidsfalse431fullSurviving the Gray Tsunami: A Franchisor’s Guide to Boomer Retirementshttps://www.spreaker.com/episode/surviving-the-gray-tsunami-a-franchisor-s-guide-to-boomer-retirements--62275532In this lively episode of The Advisory Board Podcast, host Dave Hansen sits down with Chris Baker, President of Franchise Flippers, to discuss the pressing issue of the "Boomer Retirement Crisis" and its significant impact on franchising. Chris shares how nearly 60% of all franchises are currently owned by baby boomers, many of whom are nearing retirement, presenting both challenges and opportunities for the industry. The episode delves into the importance of succession planning, the growing number of franchise resales, and the need for proactive franchise strategies to navigate this "gray tsunami."Chris kicks off the conversation with a fun anecdote about how he lost his first job in the U.S. — thanks to a long-awaited $50 tip from none other than Bill Murray. From there, the episode transitions into more serious discussions on franchise resales, exploring how unplanned exits and non-renewals can damage brand equity. Chris explains the importance of helping franchisees exit gracefully and with dignity, which in turn preserves the health of the overall franchise system.The two also cover how new franchisees can inject fresh energy and raise average unit volume (AUV) after acquiring underperforming territories. The episode is filled with actionable advice for franchise owners and franchisors, like the importance of proper exit planning, using valuation data to set realistic expectations, and offering various resale strategies to franchisees. Dave and Chris emphasize that, with nearly half a million franchises needing to transition in the next 5-10 years, now is the time for brands to get ahead of the curve.Finally, a big thank you to our sponsor, ClientTether, for making this episode possible. If you're looking for ways to enhance your franchise's sales and operational efficiency, ClientTether's lead management and CRM solutions are here to help you scale successfully! Tune in to gain key insights on how to prepare your brand for the future and take actionable steps toward growth.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/62275532Tue, 08 Oct 2024 11:15:02 +0000Dave HansenIn this lively episode of The Advisory Board Podcast, host Dave Hansen sits down with Chris Baker, President of Franchise Flippers, to discuss the pressing issue of the "Boomer Retirement Crisis" and its significant impact on franchising. Chris shares...In this lively episode of The Advisory Board Podcast, host Dave Hansen sits down with Chris Baker, President of Franchise Flippers, to discuss the pressing issue of the "Boomer Retirement Crisis" and its significant impact on franchising. Chris shares how nearly 60% of all franchises are currently owned by baby boomers, many of whom are nearing retirement, presenting both challenges and opportunities for the industry. The episode delves into the importance of succession planning, the growing number of franchise resales, and the need for proactive franchise strategies to navigate this "gray tsunami."Chris kicks off the conversation with a fun anecdote about how he lost his first job in the U.S. — thanks to a long-awaited $50 tip from none other than Bill Murray. From there, the episode transitions into more serious discussions on franchise resales, exploring how unplanned exits and non-renewals can damage brand equity. Chris explains the importance of helping franchisees exit gracefully and with dignity, which in turn preserves the health of the overall franchise system.The two also cover how new franchisees can inject fresh energy and raise average unit volume (AUV) after acquiring underperforming territories. The episode is filled with actionable advice for franchise owners and franchisors, like the importance of proper exit planning, using valuation data to set realistic expectations, and offering various resale strategies to franchisees. Dave and Chris emphasize that, with nearly half a million franchises needing to transition in the next 5-10 years, now is the time for brands to get ahead of the curve.Finally, a big thank you to our sponsor, ClientTether, for making this episode possible. If you're looking for ways to enhance your franchise's sales and operational efficiency, ClientTether's lead management and CRM solutions are here to help you scale successfully! Tune in to gain key insights on how to prepare your brand for the future and take actionable steps toward growth.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2519advisoryboardpodcast,boomerretirement,businessplanning,chrisbaker,clienttether,franchisegrowth,franchiseresales,franchisesuccess,franchising,successionplanningfalse430fullWhy Every Franchise Needs a Growth and Exit Plan NOW!https://www.spreaker.com/episode/why-every-franchise-needs-a-growth-and-exit-plan-now--62169812
Today’s episode features a conversation with the remarkable Jerry Akers, an expert in franchise ownership and succession planning. With over 20 years of multi-unit franchise experience (34+ Great Clips salons and multiple The Joint Chiropractic clinics), Jerry shares his journey and expertise on an often-overlooked but critical topic in franchising: succession planning and transitioning to the next generation.

Did you know that 60% of all franchise owners are Baby Boomers? What happens to those businesses when they retire or, in some cases, pass away unexpectedly? Jerry dives deep into this issue, explaining why franchise systems need to have a transition plan in place to avoid costly and chaotic disruptions. We cover the risks of not having a succession plan – from frozen bank accounts and stalled payrolls to the long-term impact on franchise value – and why it's crucial to prepare for the unexpected.

Jerry also shares his own experience of transitioning his Great Clips business to his children, showing how involving the next generation can not only protect the legacy but enhance the business by tapping into their tech-savvy skills and fresh perspectives. From building wealth to maintaining profitability, Jerry’s insights are invaluable for any franchise owner.

We then shift gears to explore how franchise brands can help their owners grow from single-unit operators to multi-unit owners. Jerry highlights the importance of education, mentoring, and creating pathways for franchisees to scale successfully. If you’re a franchisor or franchise owner looking to expand, this episode is packed with tips on how to develop a scalable growth strategy.
Whether you're a franchise veteran or just getting started, you won't want to miss Jerry’s stories, advice, and actionable insights on planning for the future. Tune in now to learn how you can secure your business legacy and scale to new heights!

Don't forget to check out Jerry's best-selling book, "Live It 2 Own It," for more franchise wisdom. And once again, a big thank you to ClientTether for sponsoring this episode. Happy listening!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/62169812Tue, 01 Oct 2024 11:15:02 +0000Dave HansenWelcome back to another insightful episode of The Advisory Board Podcast, where we bring you thought leadership and actionable advice from the world of franchising and business ownership! This episode is sponsored by ClientTether – thank you for...
Today’s episode features a conversation with the remarkable Jerry Akers, an expert in franchise ownership and succession planning. With over 20 years of multi-unit franchise experience (34+ Great Clips salons and multiple The Joint Chiropractic clinics), Jerry shares his journey and expertise on an often-overlooked but critical topic in franchising: succession planning and transitioning to the next generation.

Did you know that 60% of all franchise owners are Baby Boomers? What happens to those businesses when they retire or, in some cases, pass away unexpectedly? Jerry dives deep into this issue, explaining why franchise systems need to have a transition plan in place to avoid costly and chaotic disruptions. We cover the risks of not having a succession plan – from frozen bank accounts and stalled payrolls to the long-term impact on franchise value – and why it's crucial to prepare for the unexpected.

Jerry also shares his own experience of transitioning his Great Clips business to his children, showing how involving the next generation can not only protect the legacy but enhance the business by tapping into their tech-savvy skills and fresh perspectives. From building wealth to maintaining profitability, Jerry’s insights are invaluable for any franchise owner.

We then shift gears to explore how franchise brands can help their owners grow from single-unit operators to multi-unit owners. Jerry highlights the importance of education, mentoring, and creating pathways for franchisees to scale successfully. If you’re a franchisor or franchise owner looking to expand, this episode is packed with tips on how to develop a scalable growth strategy.
Whether you're a franchise veteran or just getting started, you won't want to miss Jerry’s stories, advice, and actionable insights on planning for the future. Tune in now to learn how you can secure your business legacy and scale to new heights!

Don't forget to check out Jerry's best-selling book, "Live It 2 Own It," for more franchise wisdom. And once again, a big thank you to ClientTether for sponsoring this episode. Happy listening!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2598advisoryboardpodcast,businessgrowth,clienttether,entrepreneurship,franchiseexpansion,franchiseexpert,franchisegrowth,franchiseleadership,franchisesuccess,jerryakers,nextgenerationleadership,successionplanningfalse429fullWhat Most Franchisors Get Wrong About Raising Capitalhttps://www.spreaker.com/episode/what-most-franchisors-get-wrong-about-raising-capital--62081817
In this episode, Sean shares his 20-year franchising journey, from his start as a corporate attorney at Cold Stone Creamery to becoming a key player in the beauty franchise world. We dive deep into Pure Glow’s mission to provide a "better for you" airbrush tanning solution with organic ingredients, tapping into the intersection of health and beauty.

A key focus of our conversation is on funding and capitalization in franchising, a timely topic given the current challenges in financing franchise purchases. Sean shares his experience navigating the often tricky process of securing capital, discussing how franchisors can best capitalize their brand and offer strong fundraising options to franchisees.

Some key takeaways include:
The importance of raising capital upfront to ensure the right executive team and growth infrastructure are in place.
How emerging brands like Pure Glow can leverage strategic investment to attract franchisees, particularly in competitive beauty markets.
The increasing role of private equity in franchising and why smart franchise management is becoming a game-changer for emerging brands.

We also discuss how crucial it is to be selective with your first 10 franchisees, building a strong foundation for future growth. Sean’s mantra: “Go slow to go fast” is a valuable reminder for emerging franchisors to invest in their system’s long-term success.

A huge thank you to our sponsor, ClientTether, for making this episode possible. ClientTether is a powerful CRM and franchise sales software, helping businesses streamline their processes and close deals faster.

Tune in for more insights from Sean Bock on how to capitalize, scale, and succeed in today’s competitive franchising world!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/62081817Tue, 24 Sep 2024 11:15:01 +0000Dave HansenWelcome back to another exciting episode of The Advisory Board Podcast, where we bring you the best insights from business leaders and franchise experts. Today, we have a special guest, Sean Bock, a franchising powerhouse known for scaling Drybar and...
In this episode, Sean shares his 20-year franchising journey, from his start as a corporate attorney at Cold Stone Creamery to becoming a key player in the beauty franchise world. We dive deep into Pure Glow’s mission to provide a "better for you" airbrush tanning solution with organic ingredients, tapping into the intersection of health and beauty.

A key focus of our conversation is on funding and capitalization in franchising, a timely topic given the current challenges in financing franchise purchases. Sean shares his experience navigating the often tricky process of securing capital, discussing how franchisors can best capitalize their brand and offer strong fundraising options to franchisees.

Some key takeaways include:
The importance of raising capital upfront to ensure the right executive team and growth infrastructure are in place.
How emerging brands like Pure Glow can leverage strategic investment to attract franchisees, particularly in competitive beauty markets.
The increasing role of private equity in franchising and why smart franchise management is becoming a game-changer for emerging brands.

We also discuss how crucial it is to be selective with your first 10 franchisees, building a strong foundation for future growth. Sean’s mantra: “Go slow to go fast” is a valuable reminder for emerging franchisors to invest in their system’s long-term success.

A huge thank you to our sponsor, ClientTether, for making this episode possible. ClientTether is a powerful CRM and franchise sales software, helping businesses streamline their processes and close deals faster.

Tune in for more insights from Sean Bock on how to capitalize, scale, and succeed in today’s competitive franchising world!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2187advisoryboardpodcast,businessgrowth,clienttether,entrepreneurship,franchisedevelopment,franchiseexpert,franchisefunding,franchisegrowth,franchiseleadership,franchisesuccess,pureglow,seanbockfalse428fullHow to Identify and Fix the 3 Biggest Franchise Profit Killershttps://www.spreaker.com/episode/how-to-identify-and-fix-the-3-biggest-franchise-profit-killers--61867706Welcome back to The Advisory Board Podcast, where we bring in experts from the business and franchising world to share insights that can boost profitability and efficiency in your franchise operations. Today's episode features a fascinating guest, Tommy Yionoulis, co-founder of OpsAnalytica, a cutting-edge SaaS platform that empowers franchises to pinpoint profitability issues in real time.

Before we dive into the meat of the conversation, we want to give a special shout-out to our sponsor, ClientTether.Thank you for supporting this episode and helping us connect with industry leaders.

In this episode, Tommy shares his unique journey from managing restaurants to becoming a stand-up comedian and ultimately co-founding a tech platform that merges his love for hospitality and data analytics. We explore how OpsAnalytica was born out of Tommy's experience with franchising and his innovative approach to solving operational challenges. He also shares how the platform helps franchises tackle three major profit killers: labor inefficiencies, material costs, and speed of service.

We delve into actionable strategies for managing labor costs in real time, optimizing processes, and maintaining accountability across your franchise operations. Tommy emphasizes the importance of consistency, the value of putting systems around tasks, and how even small, incremental improvements can significantly impact your bottom line.

Tommy's entertaining background as a comedian adds a fun twist to our discussion, making this episode as informative as it is engaging. If you're looking for a way to ensure operational excellence and drive profitability in your franchise, this episode is a must-listen.

Connect with Tommy on LinkedIn or check out OpsAnalytica to learn more about how his platform can transform your franchise operations.Thank you for tuning in, and thanks again to ClientTether for making this episode possible. Don't forget to subscribe for more expert insights on franchising and business success!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/61867706Tue, 17 Sep 2024 11:15:01 +0000Dave HansenWelcome back to The Advisory Board Podcast, where we bring in experts from the business and franchising world to share insights that can boost profitability and efficiency in your franchise operations. Today's episode features a fascinating guest,...Welcome back to The Advisory Board Podcast, where we bring in experts from the business and franchising world to share insights that can boost profitability and efficiency in your franchise operations. Today's episode features a fascinating guest, Tommy Yionoulis, co-founder of OpsAnalytica, a cutting-edge SaaS platform that empowers franchises to pinpoint profitability issues in real time.

Before we dive into the meat of the conversation, we want to give a special shout-out to our sponsor, ClientTether.Thank you for supporting this episode and helping us connect with industry leaders.

In this episode, Tommy shares his unique journey from managing restaurants to becoming a stand-up comedian and ultimately co-founding a tech platform that merges his love for hospitality and data analytics. We explore how OpsAnalytica was born out of Tommy's experience with franchising and his innovative approach to solving operational challenges. He also shares how the platform helps franchises tackle three major profit killers: labor inefficiencies, material costs, and speed of service.

We delve into actionable strategies for managing labor costs in real time, optimizing processes, and maintaining accountability across your franchise operations. Tommy emphasizes the importance of consistency, the value of putting systems around tasks, and how even small, incremental improvements can significantly impact your bottom line.

Tommy's entertaining background as a comedian adds a fun twist to our discussion, making this episode as informative as it is engaging. If you're looking for a way to ensure operational excellence and drive profitability in your franchise, this episode is a must-listen.

Connect with Tommy on LinkedIn or check out OpsAnalytica to learn more about how his platform can transform your franchise operations.Thank you for tuning in, and thanks again to ClientTether for making this episode possible. Don't forget to subscribe for more expert insights on franchising and business success!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2506advisoryboardpodcast,businesssuccess,businesstips,clienttether,davehansen,entrepreneurship,franchiseexpert,franchisegrowth,franchiseleadership,franchiseoperations,franchisesuccess,franchisesupport,franchisetraining,hashtags:,opsanalyticafalse427fullThe Secret to Balancing Franchise Growth and Quality Supporthttps://www.spreaker.com/episode/the-secret-to-balancing-franchise-growth-and-quality-support--61314421
In this episode, Dave Hansen hosts Ryan Wimpey from TipTop K9, a successful dog training franchise that has rapidly grown to 19 units across the U.S. Ryan shares valuable insights into how exceptional brands like TipTop K9 scale their support systems and maintain operational excellence during expansion. From his innovative approach to franchisee training to his hands-on experience of running both corporate and franchise locations, Ryan highlights how investing in robust training and systems sets franchisees up for long-term success.

We also discuss their unique training model—combining two weeks of virtual training with six weeks of intensive, hands-on training at their Tulsa headquarters—and how this commitment has significantly reduced support calls and increased franchisee confidence. The episode touches on the importance of simplifying operations to avoid unnecessary complexities, and how TipTop K9 maintains consistency across locations with a centralized call center, billing, and scheduling system.

Ryan and Dave also explore the importance of aligning franchisees’ goals, offering both semi-absentee and multi-location ownership opportunities based on individual preferences. TipTop K9's coaching model—complete with operational and sales coaching, and detailed growth roadmaps—demonstrates how Ryan ensures his franchisees are not only growing but thriving.

Tune in to learn how TipTop K9’s blend of operational structure, personalized coaching, and simplified systems has allowed it to scale effectively while empowering franchisees to succeed!
Special thanks to ClientTether for sponsoring this episode. Their platform ensures your leads are never missed and helps businesses convert prospects faster, making it a must-have for growing franchises.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/61314421Tue, 10 Sep 2024 11:15:01 +0000Dave HansenWelcome to another exciting episode of The Advisory Board Podcast, where we dive deep into franchising strategies that can boost your business success! Today's episode is sponsored by ClientTether, our go-to platform for lead management and customer...
In this episode, Dave Hansen hosts Ryan Wimpey from TipTop K9, a successful dog training franchise that has rapidly grown to 19 units across the U.S. Ryan shares valuable insights into how exceptional brands like TipTop K9 scale their support systems and maintain operational excellence during expansion. From his innovative approach to franchisee training to his hands-on experience of running both corporate and franchise locations, Ryan highlights how investing in robust training and systems sets franchisees up for long-term success.

We also discuss their unique training model—combining two weeks of virtual training with six weeks of intensive, hands-on training at their Tulsa headquarters—and how this commitment has significantly reduced support calls and increased franchisee confidence. The episode touches on the importance of simplifying operations to avoid unnecessary complexities, and how TipTop K9 maintains consistency across locations with a centralized call center, billing, and scheduling system.

Ryan and Dave also explore the importance of aligning franchisees’ goals, offering both semi-absentee and multi-location ownership opportunities based on individual preferences. TipTop K9's coaching model—complete with operational and sales coaching, and detailed growth roadmaps—demonstrates how Ryan ensures his franchisees are not only growing but thriving.

Tune in to learn how TipTop K9’s blend of operational structure, personalized coaching, and simplified systems has allowed it to scale effectively while empowering franchisees to succeed!
Special thanks to ClientTether for sponsoring this episode. Their platform ensures your leads are never missed and helps businesses convert prospects faster, making it a must-have for growing franchises.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2516advisoryboardpodcast,businesssuccess,businesstips,clienttether,davehansen,entrepreneurship,franchiseexpert,franchisegrowth,franchiseleadership,franchiseoperations,franchisesuccess,franchisesupport,franchisetraining,tiptopk9false426full4 Pillars Every Franchise Needs for Consumer Marketing Excellencehttps://www.spreaker.com/episode/4-pillars-every-franchise-needs-for-consumer-marketing-excellence--61214961

Customer Journey Insights: Karen dives into the importance of fully understanding the customer journey, emphasizing that many brands miss out by not mapping it out effectively. She explains how this lack of insight leads to marketing strategies that fail to resonate with the target audience, resulting in wasted resources. By adopting a multi-channel approach that maximizes customer touchpoints, brands can enhance engagement, speed up conversions, and ultimately build a loyal customer base. Karen shares specific examples and strategies that franchises can implement to create a seamless and effective customer journey.

Blending Digital and Physical Marketing: In a world increasingly dominated by digital marketing, Karen highlights the ongoing relevance of physical marketing channels like direct mail. She explains how the integration of digital tools, such as QR codes and social media retargeting, with traditional direct mail can significantly boost the effectiveness of marketing campaigns. Karen introduces the concept of "direct mail on steroids," where digital and physical marketing efforts are synchronized to create a more immersive and impactful customer experience. Her insights into using big data to re-engage potential customers who have visited a website but did not convert offer a sophisticated approach to improving marketing ROI.

Understanding Lifetime Value (LTV): Karen brings attention to the often-overlooked metric of lifetime value (LTV). She discusses how franchises can accurately calculate LTV to assess the true effectiveness of their marketing efforts. Understanding LTV allows brands to see beyond the immediate returns and focus on the long-term value of customer relationships. Karen provides actionable advice on how to convert one-time customers into repeat clients, thereby maximizing the return on marketing investments over time. She also touches on the importance of ongoing customer engagement and how it contributes to sustaining revenue growth.

The Power of Brand Compliance: Karen addresses the critical issue of brand compliance, especially in the franchising sector where maintaining a consistent brand image is crucial. She explains how inconsistent branding across franchise locations can undermine brand equity and confuse customers. Karen offers practical solutions for franchises to enforce brand standards without restricting local operators' ability to adapt to their markets. By using brand portals and other tools, franchises can ensure that all marketing materials adhere to brand guidelines, which helps in building and sustaining customer trust across all locations.

A big thank you to our episode sponsor, ClientTether. Their comprehensive CRM and marketing automation tools are designed to support franchises in managing customer relationships and executing effective marketing strategies. Visit ClientTether.com to learn more about how they can help your franchise grow and thrive.In this episode, Karen Wenning shares her deep expertise, offering franchise owners and marketers practical tools and strategies to excel in a competitive marketplace. Whether you're managing an emerging brand or an established franchise, the insights Karen provides are invaluable for optimizing your marketing efforts and ensuring long-term success. Don't miss this opportunity to learn from one of the best in the business and take your franchise's marketing strategy to the next...]]>2381advisoryboardpodcast,brandcompliance,businessgrowth,businessinsights,clienttether,customerjourney,davehansen,franchisemarketing,franchisesuccess,karenwenning,marketingstrategy,marketingtips,suttlestraus,techinfranchisingfalse425fullMaster SMS Marketing: Tips to Boost Engagement & Stay Complianthttps://www.spreaker.com/episode/master-sms-marketing-tips-to-boost-engagement-stay-compliant--61162882
In this episode, we tackle the complexities of SMS compliance, emphasizing the importance of the Telephone Consumer Protection Act (TCPA) and how businesses can navigate the rules to avoid costly fines. Shane shares expert advice on building a compliant and effective SMS marketing strategy that keeps your brand top-of-mind while staying within legal boundaries.

We also discuss innovative ways to drive engagement through text messaging, from gamified promotions to non-discount strategies that enhance customer loyalty. Shane highlights how creativity and personalization can significantly boost engagement, offering examples of brands sending out fun dad jokes or gamified messages to strengthen customer relationships.

Finally, we explore how businesses can measure the effectiveness of their SMS campaigns and adjust strategies for maximum ROI.

Thank you to ClientTether, our episode sponsor, for making this insightful conversation possible. If you’re in the franchising industry or simply looking to refine your SMS marketing approach, this episode is packed with actionable takeaways to help your business thrive.

Tune in, take notes, and let's boost your business through smarter SMS strategies!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/61162882Tue, 27 Aug 2024 11:15:02 +0000Dave HansenWelcome back to another episode of The Advisory Board Podcast! Today, we dive deep into the world of SMS marketing with a special guest, Shane Murphy, the founder and CEO of Boostly, the leading SMS provider for the restaurant industry. Shane brings...
In this episode, we tackle the complexities of SMS compliance, emphasizing the importance of the Telephone Consumer Protection Act (TCPA) and how businesses can navigate the rules to avoid costly fines. Shane shares expert advice on building a compliant and effective SMS marketing strategy that keeps your brand top-of-mind while staying within legal boundaries.

We also discuss innovative ways to drive engagement through text messaging, from gamified promotions to non-discount strategies that enhance customer loyalty. Shane highlights how creativity and personalization can significantly boost engagement, offering examples of brands sending out fun dad jokes or gamified messages to strengthen customer relationships.

Finally, we explore how businesses can measure the effectiveness of their SMS campaigns and adjust strategies for maximum ROI.

Thank you to ClientTether, our episode sponsor, for making this insightful conversation possible. If you’re in the franchising industry or simply looking to refine your SMS marketing approach, this episode is packed with actionable takeaways to help your business thrive.

Tune in, take notes, and let's boost your business through smarter SMS strategies!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2307advisoryboardpodcast,boostly,businessgrowth,businessinsights,clienttether,customerengagement,davehansen,franchisemarketing,franchisesuccess,marketingstrategy,marketingtips,shanemurphy,smscompliance,smsmarketing,techinfranchisingfalse424full5 Powerful Stages to Building a Franchise Brand That Lasts | Gary DeJesushttps://www.spreaker.com/episode/5-powerful-stages-to-building-a-franchise-brand-that-lasts-gary-dejesus--61084869In today’s episode, we're joined by branding wizard Gary DeJesus, a seasoned expert with over 31 years of experience building strong, lasting brands in both the corporate world and the franchise space. Gary spent 18 years with Procter & Gamble before transitioning into the franchise sector, where he’s helped brands like CycleBar through his consulting firm, GDJ Branding.

Gary walks us through five crucial strategies for building an enduring franchise brand, starting with a deep dive into what he calls “brand fundamentals.” This isn’t just about logos and slogans—Gary explains how your brand's DNA, purpose, and differentiators should align with unmet market needs to create an authentic and powerful presence. We also explore his "OGSM" method—Objective, Goals, Strategy, and Measures—which simplifies your brand's path to success on a single page.

But it doesn’t stop there—Gary shares valuable insights on creating brand differentiation, focusing on unique aspects that can’t be claimed by anyone else. We also dig into the importance of customer experience and how pricing strategy plays into building your brand’s value proposition.

As Gary reminds us, branding without strategy is just art, and he’s here to help you understand how to integrate the right tactics with the right strategic foundation. By the end of this episode, you’ll have a clear sense of what it takes to elevate your franchise brand and ensure it stands the test of time.

If you’re looking for actionable strategies to build a strong franchise brand or are just passionate about marketing, this episode is packed with valuable advice you don’t want to miss!
Tune in, and don’t forget to like, subscribe, and share with others who might benefit from these branding insights!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/61084869Tue, 20 Aug 2024 11:15:01 +0000Dave HansenWelcome to another exciting episode of The Advisory Board Podcast! This week, we're thrilled to be sponsored by ClientTether, a leading CRM and sales automation tool that helps franchise brands grow and manage their operations seamlessly. Big thanks...In today’s episode, we're joined by branding wizard Gary DeJesus, a seasoned expert with over 31 years of experience building strong, lasting brands in both the corporate world and the franchise space. Gary spent 18 years with Procter & Gamble before transitioning into the franchise sector, where he’s helped brands like CycleBar through his consulting firm, GDJ Branding.

Gary walks us through five crucial strategies for building an enduring franchise brand, starting with a deep dive into what he calls “brand fundamentals.” This isn’t just about logos and slogans—Gary explains how your brand's DNA, purpose, and differentiators should align with unmet market needs to create an authentic and powerful presence. We also explore his "OGSM" method—Objective, Goals, Strategy, and Measures—which simplifies your brand's path to success on a single page.

But it doesn’t stop there—Gary shares valuable insights on creating brand differentiation, focusing on unique aspects that can’t be claimed by anyone else. We also dig into the importance of customer experience and how pricing strategy plays into building your brand’s value proposition.

As Gary reminds us, branding without strategy is just art, and he’s here to help you understand how to integrate the right tactics with the right strategic foundation. By the end of this episode, you’ll have a clear sense of what it takes to elevate your franchise brand and ensure it stands the test of time.

If you’re looking for actionable strategies to build a strong franchise brand or are just passionate about marketing, this episode is packed with valuable advice you don’t want to miss!
Tune in, and don’t forget to like, subscribe, and share with others who might benefit from these branding insights!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3127advisoryboardpodcast,brandfundamentals,brandstrategy,businessgrowth,businesssuccess,clienttether,davehansen,franchisebranding,franchisedevelopment,franchiseexpert,franchiseinnovation,franchiseinsights,franchisesuccess,garydejesus,marketingstrategyfalse423fullData-Driven Franchising: The Maids’ Blueprint for Successhttps://www.spreaker.com/episode/data-driven-franchising-the-maids-blueprint-for-success--61002722In this exciting episode of The Advisory Board Podcast, host Dave Hansen welcomes a long-time friend and franchise expert, Ken Doty, CEO of The Maids International. Ken shares his extensive knowledge of franchising, technology, and operations, offering invaluable insights for franchise owners looking to optimize their businesses.

Ken dives into The Maids' unique approach to leveraging technology as a differentiator in the home cleaning industry. From their partnerships with giants like Amazon and Procter & Gamble to their data-driven strategies, Ken highlights how a focused technology stack can transform a franchise's operational efficiency and customer satisfaction.

He emphasizes the importance of real-time data, the integration of CRM systems, and how these tools enable franchisees to make swift, informed decisions that drive success. Ken also discusses the challenges and opportunities of evolving franchise support models, especially for mature brands, and why investing in technology early on can be a game-changer for emerging brands.

Whether you’re an established franchise owner or just starting out, this episode is packed with actionable advice to help you stay ahead in a competitive market.

A big thank you to our episode sponsor, ClientTether, for supporting The Advisory Board Podcast and helping us bring these valuable conversations to our listeners.

Tune in to learn more about the future of franchising and how to harness the power of technology to grow your business!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/61002722Tue, 13 Aug 2024 11:15:06 +0000Dave HansenIn this exciting episode of The Advisory Board Podcast, host Dave Hansen welcomes a long-time friend and franchise expert, Ken Doty, CEO of The Maids International. Ken shares his extensive knowledge of franchising, technology, and operations,...In this exciting episode of The Advisory Board Podcast, host Dave Hansen welcomes a long-time friend and franchise expert, Ken Doty, CEO of The Maids International. Ken shares his extensive knowledge of franchising, technology, and operations, offering invaluable insights for franchise owners looking to optimize their businesses.

Ken dives into The Maids' unique approach to leveraging technology as a differentiator in the home cleaning industry. From their partnerships with giants like Amazon and Procter & Gamble to their data-driven strategies, Ken highlights how a focused technology stack can transform a franchise's operational efficiency and customer satisfaction.

He emphasizes the importance of real-time data, the integration of CRM systems, and how these tools enable franchisees to make swift, informed decisions that drive success. Ken also discusses the challenges and opportunities of evolving franchise support models, especially for mature brands, and why investing in technology early on can be a game-changer for emerging brands.

Whether you’re an established franchise owner or just starting out, this episode is packed with actionable advice to help you stay ahead in a competitive market.

A big thank you to our episode sponsor, ClientTether, for supporting The Advisory Board Podcast and helping us bring these valuable conversations to our listeners.

Tune in to learn more about the future of franchising and how to harness the power of technology to grow your business!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2038advisoryboardpodcast,businessgrowth,businessstrategy,businesssuccess,clienttether,datadrivensuccess,davehansen,entrepreneurship,franchisecommunity,franchiseexpert,franchiseinnovation,franchiseinsights,franchiseleadership,franchiseoperations,franchisetechnology,franchisetips,kendoty,kpidriven,themaidsinternationalfalse422fullClosing the Lead Engagement Gap: Insights for Franchise Ownershttps://www.spreaker.com/episode/closing-the-lead-engagement-gap-insights-for-franchise-owners--60929415
First off, a huge thank you to our sponsor, ClientTether, for making this episode possible. ClientTether provides innovative CRM solutions to help businesses streamline their lead engagement process and enhance customer relationships.

In this episode, Ben takes us on a journey through his transition from aspiring police officer to a pivotal player in franchising. Now leading ProNexus, Ben's expertise in the home service industry shines through as he shares how his team effectively supports franchisors with cutting-edge call center solutions.

Ben gives us the inside scoop on Five Star Franchising's diverse portfolio, featuring brands like Mosquito Shield, Five Star Bath Solutions, and Bio-One, with their unique services in crime scene cleanup. He highlights the importance of a multi-channel communication strategy, which has become a crucial differentiator in a competitive market.

Key takeaways from Ben’s insights include:
Lead Costs and Engagement: With lead costs on the rise, it's more important than ever to fine-tune every stage of customer interaction. Ben emphasizes the value of omni-channel communication, where customers can engage with brands via their preferred method—be it phone, text, or chat.
Speed to Lead: Ben stresses that the speed at which a business responds to a lead is critical. Ideally, businesses should aim to engage with leads within the first 15 minutes to maximize conversion rates.

Quality Over Quantity: As the FCC's upcoming regulation changes loom, Ben advises businesses to focus on quality interactions rather than merely churning through leads. The future is all about providing authoritative and empathetic customer service.

Outsourcing and Training: Ben outlines the pros and cons of outsourcing call centers versus in-house management. He highlights the importance of robust training and continuous quality assurance, regardless of the approach.

Preparation for Industry Changes: With significant shifts on the horizon, Ben encourages franchisors to proactively strategize for potential disruptions in lead volume and costs.
Ben is not just a wealth of knowledge; he's also approachable and generous with his time. He invites listeners to reach out via LinkedIn or email for further discussions, whether or not you’re looking to partner with ProNexus.

Thank you, Ben, for sharing your insights with us today. And remember, if you're ever at a conference with Ben, he'll treat you to ice cream—just save it for after karaoke! Stay tuned for more expert advice on The Advisory Board Podcast.

For more information, reach out to Ben at ben@fivestarfranchising.com.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/60929415Tue, 06 Aug 2024 11:15:02 +0000Dave HansenWelcome back to another enlightening episode of The Advisory Board Podcast, where we bring you actionable insights from the franchising world. This week, we're thrilled to be joined by Ben Fox, the mastermind behind customer experience at Five Star...
First off, a huge thank you to our sponsor, ClientTether, for making this episode possible. ClientTether provides innovative CRM solutions to help businesses streamline their lead engagement process and enhance customer relationships.

In this episode, Ben takes us on a journey through his transition from aspiring police officer to a pivotal player in franchising. Now leading ProNexus, Ben's expertise in the home service industry shines through as he shares how his team effectively supports franchisors with cutting-edge call center solutions.

Ben gives us the inside scoop on Five Star Franchising's diverse portfolio, featuring brands like Mosquito Shield, Five Star Bath Solutions, and Bio-One, with their unique services in crime scene cleanup. He highlights the importance of a multi-channel communication strategy, which has become a crucial differentiator in a competitive market.

Key takeaways from Ben’s insights include:
Lead Costs and Engagement: With lead costs on the rise, it's more important than ever to fine-tune every stage of customer interaction. Ben emphasizes the value of omni-channel communication, where customers can engage with brands via their preferred method—be it phone, text, or chat.
Speed to Lead: Ben stresses that the speed at which a business responds to a lead is critical. Ideally, businesses should aim to engage with leads within the first 15 minutes to maximize conversion rates.

Quality Over Quantity: As the FCC's upcoming regulation changes loom, Ben advises businesses to focus on quality interactions rather than merely churning through leads. The future is all about providing authoritative and empathetic customer service.

Outsourcing and Training: Ben outlines the pros and cons of outsourcing call centers versus in-house management. He highlights the importance of robust training and continuous quality assurance, regardless of the approach.

Preparation for Industry Changes: With significant shifts on the horizon, Ben encourages franchisors to proactively strategize for potential disruptions in lead volume and costs.
Ben is not just a wealth of knowledge; he's also approachable and generous with his time. He invites listeners to reach out via LinkedIn or email for further discussions, whether or not you’re looking to partner with ProNexus.

Thank you, Ben, for sharing your insights with us today. And remember, if you're ever at a conference with Ben, he'll treat you to ice cream—just save it for after karaoke! Stay tuned for more expert advice on The Advisory Board Podcast.

For more information, reach out to Ben at ben@fivestarfranchising.com.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1825advisoryboardpodcast,benfox,businessgrowth,businessstrategy,businesssuccess,clienttether,customerexperience,davehansen,entrepreneurship,franchisecommunity,franchiseculture,franchiseexpert,franchisegrowth,franchiseinsights,franchiseleadership,franchisestrategies,franchisetips,franchising,leadengagement,leadgenerationfalse421fullWhat FranDev Pros Must Change to Succeed Todayhttps://www.spreaker.com/episode/what-frandev-pros-must-change-to-succeed-today--60852150
Before we jump into the conversation, we want to extend a heartfelt thank you to our episode sponsor, ClientTether. Their support helps us bring you these insightful episodes, and we couldn't do it without them.

In this episode, Joe shares his unique perspective on responsible franchising, emphasizing the importance of aligning with ethical practices to ensure long-term success. He also highlights the evolving role of franchise sales professionals, stressing the need to stay ahead of the curve by integrating digital marketing knowledge and brand storytelling into their strategies.

We also touch on the rising popularity of pickleball, Joe's newfound passion, and how it's unexpectedly connected to franchising through innovative concepts like the Pickler franchise. Joe's journey from playing pickleball in high school to becoming an advanced player today adds a delightful personal touch to our discussion.

Our conversation takes a deep dive into the franchise salesperson of the future. Joe emphasizes the necessity for sales professionals to adapt to the changing buyer journey, which now involves extensive online research and content consumption. He shares how FPG's approach to content creation and lead nurturing significantly boosts conversion rates, offering a blueprint for success in modern franchise development.

Joe also addresses the critical role of collaboration between marketing and sales teams. He shares his no-nonsense approach to breaking down silos and ensuring that content creation aligns with the actual needs and experiences of franchise leads.

Towards the end of our chat, we delve into the importance of responsible franchising. Joe passionately advocates for a shift from merely selling franchises to genuinely ensuring that franchisees are set up for success. He shares real-life examples and insights on how responsible franchising can lead to more sustainable and profitable business models.

For those interested in learning more about Joe Matthews and Franchise Performance Group, you can visit their website at www.franchiseperformancegroup.com. Joe is also open to direct conversations and can be reached at 860-309-1484, as long as you're not pitching something!
We hope you enjoy this episode filled with practical tips, expert insights, and a touch of humor. Tune in, take notes, and get ready to elevate your franchise game with the wisdom shared by Joe Matthews.

Thank you for listening to The Advisory Board Podcast. Don't forget to subscribe, leave a review, and share this episode with your network. And a big thank you once again to ClientTether for making this episode possible. Stay tuned for more episodes where we bring you the best minds in the franchise industry.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/60852150Tue, 30 Jul 2024 11:15:03 +0000Dave HansenWelcome to another exciting episode of The Advisory Board Podcast! Today, we dive deep into the world of franchising with the brilliant Joe Matthews, founder and CEO of Franchise Performance Group (FPG). With over 40 years of experience and a...
Before we jump into the conversation, we want to extend a heartfelt thank you to our episode sponsor, ClientTether. Their support helps us bring you these insightful episodes, and we couldn't do it without them.

In this episode, Joe shares his unique perspective on responsible franchising, emphasizing the importance of aligning with ethical practices to ensure long-term success. He also highlights the evolving role of franchise sales professionals, stressing the need to stay ahead of the curve by integrating digital marketing knowledge and brand storytelling into their strategies.

We also touch on the rising popularity of pickleball, Joe's newfound passion, and how it's unexpectedly connected to franchising through innovative concepts like the Pickler franchise. Joe's journey from playing pickleball in high school to becoming an advanced player today adds a delightful personal touch to our discussion.

Our conversation takes a deep dive into the franchise salesperson of the future. Joe emphasizes the necessity for sales professionals to adapt to the changing buyer journey, which now involves extensive online research and content consumption. He shares how FPG's approach to content creation and lead nurturing significantly boosts conversion rates, offering a blueprint for success in modern franchise development.

Joe also addresses the critical role of collaboration between marketing and sales teams. He shares his no-nonsense approach to breaking down silos and ensuring that content creation aligns with the actual needs and experiences of franchise leads.

Towards the end of our chat, we delve into the importance of responsible franchising. Joe passionately advocates for a shift from merely selling franchises to genuinely ensuring that franchisees are set up for success. He shares real-life examples and insights on how responsible franchising can lead to more sustainable and profitable business models.

For those interested in learning more about Joe Matthews and Franchise Performance Group, you can visit their website at www.franchiseperformancegroup.com. Joe is also open to direct conversations and can be reached at 860-309-1484, as long as you're not pitching something!
We hope you enjoy this episode filled with practical tips, expert insights, and a touch of humor. Tune in, take notes, and get ready to elevate your franchise game with the wisdom shared by Joe Matthews.

Thank you for listening to The Advisory Board Podcast. Don't forget to subscribe, leave a review, and share this episode with your network. And a big thank you once again to ClientTether for making this episode possible. Stay tuned for more episodes where we bring you the best minds in the franchise industry.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2535brandstorytelling,businessdevelopment,businessgrowth,businessinsights,clienttether,digitalmarketing,entrepreneurship,ethicalbusiness,franchisedevelopment,franchisegrowth,franchisemarketing,franchiseperformancegroup,franchisesuccess,franchisetips,franchising,innovationinbusiness,marketinginnovation,marketingstrategy,successstrategies,techinmarketingfalse420fullAI in FranDev Marketing: What You Should Never Dohttps://www.spreaker.com/episode/ai-in-frandev-marketing-what-you-should-never-do--60769647But before we jump in, a heartfelt thank you to our sponsor, ClientTether, for making this episode possible.

Host Dave Hansen kicks off the episode by introducing his guests, highlighting their impressive backgrounds. David Stein, a veteran in franchise marketing, has been helping brands succeed for nearly 20 years. Kylon Gustin, with his extensive tech background, has been instrumental in pioneering digital transformations since the 1980s. Together, they form a formidable team dedicated to pushing the boundaries of AI in marketing.

The discussion begins with a look at the current landscape of AI in marketing. David explains that while AI is often surrounded by hype, the real challenge lies in effectively integrating it into marketing and advertising to achieve tangible results. Kylon adds that successful AI implementation is all about teaching the machine with relevant data. Without this foundational step, AI's potential remains untapped.

David and Kylon share their journey of developing an AI platform specifically tailored for franchise advertising. They emphasize the importance of training AI to understand the unique aspects of franchising, a sector with its own set of challenges and requirements. By leveraging their extensive experience, they have created a platform that not only analyzes data but also learns in real-time to optimize ad campaigns.

One of the critical insights from the episode is the importance of targeted ad copy. Kylon explains how their AI Add Analyzer tool helps in creating effective ad copy by analyzing hundreds of data points. This tool ensures that the ad content resonates with the intended audience, leading to better engagement and conversion rates. David underscores this by highlighting the pitfalls of generic AI-generated content, which can often miss the mark and even harm the brand's image.

The conversation also delves into the future of AI in marketing. David and Kylon discuss exciting developments on the horizon, including tools that can predict market trends and automatically adjust ad campaigns based on real-time events. For instance, a tool that can recommend ad strategies following a local event, such as a hailstorm in Texas, ensuring that the marketing efforts are always relevant and timely.

Throughout the episode, the emphasis remains on the meticulous process of training AI. Dave Hansen likens this process to raising a child, stressing the importance of guiding AI through the right resources and giving it the feedback needed to learn and improve continually. David and Kylon agree, noting that this investment in training AI is crucial for achieving consistent and valuable outcomes.

As the discussion progresses, the trio touches on the potential misuses of AI. They caution against over-relying on AI for content creation without proper oversight. David shares anecdotes about companies that faced backlash because their AI-generated content strayed from the brand's voice, leading to a disconnect with their audience. Kylon adds that in regulated industries like franchising, improper AI use can lead to legal issues, making it imperative to control the "temperature" or creativity of the AI to ensure compliance.

The episode wraps up with a forward-looking perspective on AI's role in marketing. David and Kylon express their optimism about the future, envisioning a landscape where AI not only assists in data analysis and ad creation but also becomes integral to strategic decision-making. They are working on new tools that will further enhance AI's capabilities, making it an indispensable asset for marketers.

For those interested in exploring the potential of AI in their marketing efforts, David and Kylon recommend starting with a clear understanding of what AI can and cannot do. They advise marketers to invest time in training AI with relevant data and to use it as a tool to augment their strategies rather than replace human insight.

To connect with David and Kylon, visit saleschats.com or email David at dstein@saleschats.com. Their expertise and innovative approach to AI in marketing make this episode a must-listen for anyone looking to stay ahead in the fast-paced world of digital marketing.

In conclusion, this episode of The Advisory Board Podcast offers a comprehensive overview of how AI is transforming franchise marketing. David Stein and Kylon Gustin provide valuable insights into the effective use of AI, the importance of targeted ad copy, and the future potential of AI-driven marketing strategies. With their combined expertise and forward-thinking approach, they offer listeners a roadmap to harnessing the power of AI in their marketing endeavors.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/60769647Tue, 23 Jul 2024 11:15:02 +0000Dave HansenWelcome to another episode of The Advisory Board Podcast! In this episode, we explore the dynamic world of AI in franchise marketing with two industry experts, David Stein and Kylon Gustin, co-founders of SalesChats and AI Ads. With decades of...But before we jump in, a heartfelt thank you to our sponsor, ClientTether, for making this episode possible.

Host Dave Hansen kicks off the episode by introducing his guests, highlighting their impressive backgrounds. David Stein, a veteran in franchise marketing, has been helping brands succeed for nearly 20 years. Kylon Gustin, with his extensive tech background, has been instrumental in pioneering digital transformations since the 1980s. Together, they form a formidable team dedicated to pushing the boundaries of AI in marketing.

The discussion begins with a look at the current landscape of AI in marketing. David explains that while AI is often surrounded by hype, the real challenge lies in effectively integrating it into marketing and advertising to achieve tangible results. Kylon adds that successful AI implementation is all about teaching the machine with relevant data. Without this foundational step, AI's potential remains untapped.

David and Kylon share their journey of developing an AI platform specifically tailored for franchise advertising. They emphasize the importance of training AI to understand the unique aspects of franchising, a sector with its own set of challenges and requirements. By leveraging their extensive experience, they have created a platform that not only analyzes data but also learns in real-time to optimize ad campaigns.

One of the critical insights from the episode is the importance of targeted ad copy. Kylon explains how their AI Add Analyzer tool helps in creating effective ad copy by analyzing hundreds of data points. This tool ensures that the ad content resonates with the intended audience, leading to better engagement and conversion rates. David underscores this by highlighting the pitfalls of generic AI-generated content, which can often miss the mark and even harm the brand's image.

The conversation also delves into the future of AI in marketing. David and Kylon discuss exciting developments on the horizon, including tools that can predict market trends and automatically adjust ad campaigns based on real-time events. For instance, a tool that can recommend ad strategies following a local event, such as a hailstorm in Texas, ensuring that the marketing efforts are always relevant and timely.

Throughout the episode, the emphasis remains on the meticulous process of training AI. Dave Hansen likens this process to raising a child, stressing the importance of guiding AI through the right resources and giving it the feedback needed to learn and improve continually. David and Kylon agree, noting that this investment in training AI is crucial for achieving consistent and valuable outcomes.

As the discussion progresses, the trio touches on the potential misuses of AI. They caution against over-relying on AI for content creation without proper oversight. David shares anecdotes about companies that faced backlash because their AI-generated content strayed from the brand's voice, leading to a disconnect with their audience. Kylon adds that in regulated industries like franchising, improper AI use can lead to legal issues, making it imperative to control the "temperature" or creativity of the AI to ensure compliance.

The episode wraps up with a forward-looking perspective on AI's role in marketing. David and Kylon express their optimism about the future, envisioning a landscape where AI not only assists in data analysis and ad creation but also becomes...]]>2082advertising,aimarketing,aitrends,businessgrowth,businessinsights,clienttether,digitalmarketing,entrepreneurship,franchisedevelopment,franchisemarketing,franchisesuccess,futureofmarketing,innovativetechnology,marketingautomation,marketingexcellence,marketinginnovation,marketingroi,marketingstrategies,saleschats,techinmarketingfalse419fullSecrets to Success: Franchise Founder Must-Haveshttps://www.spreaker.com/episode/secrets-to-success-franchise-founder-must-haves--60634987Before we dive into the episode, a heartfelt thank you to our sponsor, ClientTether, for their unwavering support in making this podcast possible.

Dawn Abbamondi, a Certified Franchise Executive (CFE), has been a stalwart in the franchising industry for 25 years. Currently serving as the CMO of SMB Franchise Advisors since 2011, Dawn has been instrumental in helping brands not only launch but also thrive post-launch. SMB Franchise Advisors specialize in a full range of services, from emerging brand consultation to late-stage brand enhancement. Their team boasts an average tenure of over 20 years, providing unparalleled expertise in the field.

Dawn’s journey with SMB Franchise Advisors began as a client when she was working for a franchisor in Philadelphia. This initial interaction evolved into a professional relationship that has spanned over a decade. Dawn's role encompasses everything from client consultation to content contribution for Franchise Dictionary and Entrepreneur magazine, and co-chairing the IFA Women's Franchise Committee.

SMB Franchise Advisors stand out in the industry by offering comprehensive post-launch support. Their services include evaluating the franchiseability of a business, advising on financial margins, and providing ongoing operational support to ensure franchisees’ success. This holistic approach helps brands not only launch successfully but also sustain and grow in a competitive market.

Dawn shares essential insights into what aspiring franchisors should consider:
Unique Value Proposition: Brands need to identify what sets them apart in the market. This uniqueness doesn't have to be revolutionary but should offer a distinctive edge.
Financial Preparedness: Franchising requires significant investment. Prospective franchisors should be prepared to reinvest profits into the business for sustained growth.
Trademark and Intellectual Property: Securing trademarks early in the process is crucial for protecting the brand’s identity and ensuring a smooth franchising journey.
Operational Excellence: Ensuring that the operational model is efficient and replicable is key to franchising success. This includes having robust training programs and support systems for franchisees.

Dawn illustrates these points with real-world examples, such as the success story of Rolling Suds. This brand transitioned from a regional powerhouse to a national franchise under the guidance of SMB Franchise Advisors. The founders’ dedication to operational excellence and strategic partnerships played a significant role in this transformation.

Franchising is not without its challenges. Dawn emphasizes the importance of:
Long-Term Commitment: Franchising is a marathon, not a sprint. Brands must be prepared for a long-term commitment to see significant success.
Community and Networking: Engaging with the franchising community, attending events, and networking with other franchisors can provide invaluable support and insights.
Adaptability and Innovation: Staying ahead of industry trends and continuously innovating can help brands remain competitive and relevant.

A key takeaway from the conversation is the importance of franchisee success. Dawn stresses that franchisors must focus on ensuring franchisees are profitable and satisfied. This includes providing ongoing training, marketing support, and a strong operational framework.

Dawn concludes with the notion that franchising is a collaborative effort. Success in this field comes from supporting each other and learning from shared experiences. For those looking to connect with Dawn or learn more about SMB Franchise Advisors, she can be reached via LinkedIn or email at dawn@smbfranchising.com.

Thank you for joining us on this enlightening episode of The Advisory Board Podcast. We hope you found Dawn’s insights as valuable as we did. Don’t forget to check out our sponsor, ClientTether, for their amazing CRM solutions tailored for franchises. Stay tuned for our next episode, where we continue to bring you the best in franchising expertise and actionable advice.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/60634987Tue, 09 Jul 2024 11:15:02 +0000Dave HansenWelcome to another engaging episode of The Advisory Board Podcast, where we delve deep into the world of franchising to uncover actionable insights and proven strategies to elevate your business. In this episode, we are delighted to have Dawn...Before we dive into the episode, a heartfelt thank you to our sponsor, ClientTether, for their unwavering support in making this podcast possible.

Dawn Abbamondi, a Certified Franchise Executive (CFE), has been a stalwart in the franchising industry for 25 years. Currently serving as the CMO of SMB Franchise Advisors since 2011, Dawn has been instrumental in helping brands not only launch but also thrive post-launch. SMB Franchise Advisors specialize in a full range of services, from emerging brand consultation to late-stage brand enhancement. Their team boasts an average tenure of over 20 years, providing unparalleled expertise in the field.

Dawn’s journey with SMB Franchise Advisors began as a client when she was working for a franchisor in Philadelphia. This initial interaction evolved into a professional relationship that has spanned over a decade. Dawn's role encompasses everything from client consultation to content contribution for Franchise Dictionary and Entrepreneur magazine, and co-chairing the IFA Women's Franchise Committee.

SMB Franchise Advisors stand out in the industry by offering comprehensive post-launch support. Their services include evaluating the franchiseability of a business, advising on financial margins, and providing ongoing operational support to ensure franchisees’ success. This holistic approach helps brands not only launch successfully but also sustain and grow in a competitive market.

Dawn shares essential insights into what aspiring franchisors should consider:
Unique Value Proposition: Brands need to identify what sets them apart in the market. This uniqueness doesn't have to be revolutionary but should offer a distinctive edge.
Financial Preparedness: Franchising requires significant investment. Prospective franchisors should be prepared to reinvest profits into the business for sustained growth.
Trademark and Intellectual Property: Securing trademarks early in the process is crucial for protecting the brand’s identity and ensuring a smooth franchising journey.
Operational Excellence: Ensuring that the operational model is efficient and replicable is key to franchising success. This includes having robust training programs and support systems for franchisees.

Dawn illustrates these points with real-world examples, such as the success story of Rolling Suds. This brand transitioned from a regional powerhouse to a national franchise under the guidance of SMB Franchise Advisors. The founders’ dedication to operational excellence and strategic partnerships played a significant role in this transformation.

Franchising is not without its challenges. Dawn emphasizes the importance of:
Long-Term Commitment: Franchising is a marathon, not a sprint. Brands must be prepared for a long-term commitment to see significant success.
Community and Networking: Engaging with the franchising community, attending events, and networking with other franchisors can provide invaluable support and insights.
Adaptability and Innovation: Staying ahead of industry trends and continuously innovating can help brands remain competitive and relevant.

A key takeaway from the conversation is the importance of franchisee success. Dawn stresses that franchisors must focus on ensuring franchisees are profitable and satisfied. This includes providing ongoing training, marketing support, and a strong operational framework.

Dawn concludes with the notion that franchising is a...]]>2552businesscoaching,businessgrowth,businessinnovation,businessstrategy,communitysupport,corevalues,entrepreneurship,financialpreparedness,franchisefounders,franchiseinsights,franchisesuccess,franchising,inspirationalleadership,motivation,networking,operationalexcellence,startupjourney,strategicgrowth,trademarktips,uniquevaluefalse418fullMastering Your FranDev Goals with 4 Marketing Secretshttps://www.spreaker.com/episode/mastering-your-frandev-goals-with-4-marketing-secrets--60571365
Episode Sponsor: ClientTether

Before we dive in, we want to extend our gratitude to our sponsor, ClientTether. Their support makes this podcast possible, and we encourage our listeners to check out ClientTether’s innovative solutions for franchise and business growth.

Key Takeaways from the Episode

Industry Trends and Challenges

Fluctuating Lead Volumes: Marci highlights that lead volumes have been inconsistent, varying significantly by source. This fluctuation has posed challenges in maintaining a steady pipeline of quality leads.

Election Year Impact: The political climate and consumer confidence play a significant role in franchise development marketing. Election years, in particular, can lead to uncertainties and fluctuations in consumer behavior and lead volumes.

Setting and Achieving Growth Goals

Marci emphasizes the importance of data-driven strategies in franchise development marketing. Here are some steps she outlines for setting and achieving growth goals:

Understand Your Numbers: Marketers must use historical data to determine lead conversion and close rates. If historical data is unavailable, benchmarking data from sources like the Franchise Update Media (AFDR) Report can be invaluable.

Back into Lead Targets: Once you have your growth goal, work backwards to determine the number of leads needed to achieve that goal. This involves understanding your cost per lead and cost per territory sold.

Budget Constraints: If the budget does not align with the growth targets, it’s crucial to set clear expectations with leadership, using data to justify the required budget or adjusting the growth goals accordingly.

Marketing Channels and Strategies

Marci provides insights into choosing and optimizing marketing channels for franchise development:
PPC and Cost Per Lead: Pay-per-click (PPC) advertising remains a staple, but costs per lead have significantly increased. However, the quality of leads has also improved, making it a worthwhile investment.

Portals: While portals have historically provided a volume of leads, their quality and conversion rates have been underwhelming. Marci advocates for a balanced approach, integrating portals with other high-yield channels.

SEO and Content: Organic search and content marketing are foundational. Ensuring your website is optimized and regularly updated with relevant content is crucial for long-term success.
Email Marketing: Effective email marketing campaigns are essential for nurturing leads. Marci discusses the importance of understanding industry benchmarks for open rates and click-through rates to optimize these campaigns.

Brokers and Consultants: Working with brokers and consultants can be expensive but can yield high-quality leads. Marci emphasizes the importance of supporting these networks with up-to-date information about the brands and maintaining strong communication channels.
Organic Channels: SEO and Content Strategy
Marci stresses the importance of organic channels and a robust

SEO strategy:

Website Optimization: Your website is your storefront. Ensure it is optimized, engaging, and regularly updated with fresh content. This not only improves your search rankings but also enhances the user experience.

Content Quality: High-quality content is crucial. With the increasing scrutiny from search engines, ensuring your content is relevant, valuable, and well-written can significantly impact your organic traffic and lead generation.

Analytics and Continuous Improvement: Use analytics tools like Domo to monitor and measure the performance of your organic channels. Regularly review and adjust your strategies based on data insights to maintain and improve your rankings.

Consultant Networks from a Marketer’s Perspective

Balancing organic lead generation with consultant networks is key to a comprehensive marketing strategy: Support and Communication: Marketers should support consultant networks with the latest information and unique selling points of each brand. This helps consultants effectively pitch the brands to potential franchisees.

Partnerships: Building strong partnerships with consultant networks ensures that they are well-informed and can provide quality leads. Regular communication and updates are essential.
Data-Driven Decision Making

Marci underscores the importance of data in marketing decision-making:
KPIs and Benchmarks: Establish clear KPIs that align with industry benchmarks. These should be understandable and relatable to all stakeholders, including the executive team.

Testing and Optimization: Continuously test and optimize your marketing campaigns. Use data to make informed decisions and adjust your strategies accordingly.

Non-Emotional Decisions: Ground decisions in data to avoid subjective biases. This is especially important when dealing with feedback from various stakeholders.

Final Thoughts

Marci’s insights provide a comprehensive roadmap for franchise development marketers. Her emphasis on data-driven strategies, balanced channel selection, and continuous optimization offers valuable lessons for both seasoned and aspiring marketers.

Connect with Marci Kleinsasser

If you’d like to connect with Marci Kleinsasser, you can email her at marci.kleinsasser@gohfc.com. She’s always open to sharing her expertise and connecting with fellow industry professionals.

Wrap Up

This episode of The Advisory Board Podcast was packed with actionable insights and practical strategies for franchise development marketing. We hope you found it as enlightening as we did. A big thank you to our sponsor, ClientTether, for their support. Be sure to check out their solutions to enhance your business growth.

Stay tuned for more episodes where we continue to bring you expert advice and innovative ideas to help you succeed in the franchising world. Don't forget to subscribe, rate, and review us on your favorite podcast platform.

Thank you for listening, and until next time, keep striving for excellence in all your franchise endeavors!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/60571365Tue, 02 Jul 2024 11:15:04 +0000Dave HansenWelcome to another insightful episode of The Advisory Board Podcast, where we delve into the world of franchising, bringing you expert insights and actionable strategies to elevate your franchise operations. This episode features a special guest,...
Episode Sponsor: ClientTether

Before we dive in, we want to extend our gratitude to our sponsor, ClientTether. Their support makes this podcast possible, and we encourage our listeners to check out ClientTether’s innovative solutions for franchise and business growth.

Key Takeaways from the Episode

Industry Trends and Challenges

Fluctuating Lead Volumes: Marci highlights that lead volumes have been inconsistent, varying significantly by source. This fluctuation has posed challenges in maintaining a steady pipeline of quality leads.

Election Year Impact: The political climate and consumer confidence play a significant role in franchise development marketing. Election years, in particular, can lead to uncertainties and fluctuations in consumer behavior and lead volumes.

Setting and Achieving Growth Goals

Marci emphasizes the importance of data-driven strategies in franchise development marketing. Here are some steps she outlines for setting and achieving growth goals:

Understand Your Numbers: Marketers must use historical data to determine lead conversion and close rates. If historical data is unavailable, benchmarking data from sources like the Franchise Update Media (AFDR) Report can be invaluable.

Back into Lead Targets: Once you have your growth goal, work backwards to determine the number of leads needed to achieve that goal. This involves understanding your cost per lead and cost per territory sold.

Budget Constraints: If the budget does not align with the growth targets, it’s crucial to set clear expectations with leadership, using data to justify the required budget or adjusting the growth goals accordingly.

Marketing Channels and Strategies

Marci provides insights into choosing and optimizing marketing channels for franchise development:
PPC and Cost Per Lead: Pay-per-click (PPC) advertising remains a staple, but costs per lead have significantly increased. However, the quality of leads has also improved, making it a worthwhile investment.

Portals: While portals have historically provided a volume of leads, their quality and conversion rates have been underwhelming. Marci advocates for a balanced approach, integrating portals with other high-yield channels.

SEO and Content: Organic search and content marketing are foundational. Ensuring your website is optimized and regularly updated with relevant content is crucial for long-term success.
Email Marketing: Effective email marketing campaigns are essential for nurturing leads. Marci discusses the importance of understanding industry benchmarks for open rates and click-through rates to optimize these campaigns.

Brokers and Consultants: Working with brokers and consultants can be expensive but can yield high-quality leads. Marci emphasizes the importance of supporting these networks with up-to-date information about the brands and maintaining strong communication channels.
Organic Channels: SEO and Content Strategy
Marci stresses the importance of organic channels and a robust

SEO strategy:

Website Optimization: Your website is your storefront. Ensure it is optimized, engaging, and regularly updated with fresh content. This not only improves your search rankings but also enhances the user experience.

Content Quality: High-quality content is crucial. With the increasing scrutiny...]]>3004franchiseadvisor,franchisebranding,franchisebusiness,franchisecommunity,franchisedevelopment,franchiseexpert,franchisegrowth,franchiseindustry,franchiseinsights,franchisejourney,franchiseleadership,franchisemanagement,franchisemarketing,franchiseoperations,franchiseopportunities,franchiseowners,franchisestrategy,franchisesuccess,franchiseupdate,franchisingfalse417fullUnlocking Revenue Growth: Proven Sales Strategies with Simon Severinohttps://www.spreaker.com/episode/unlocking-revenue-growth-proven-sales-strategies-with-simon-severino--60342490
Introduction and Background
Simon began by sharing his journey of falling in love with strategy 22 years ago. As a strategy advisor, he realized the immense importance of having an executable go-to-market strategy. His passion led him to focus solely on this critical area, developing a deep expertise that he now shares through his company, Strategy Sprints.

Core Topics
We delved into three main pillars to help businesses thrive:

Increasing Pricing Power:
Simon emphasized the importance of positioning and branding before increasing prices. By positioning your offering as a high-value solution, price becomes a secondary concern. He shared a practical exercise using the positioning tool, which asks three crucial questions to frame your value proposition effectively.

Improving Win Rates:
The key to increasing win rates is reducing talk time during sales calls. Simon recommends a talk time of 28% and listening for the remaining 72%. This approach builds trust and demonstrates that you understand the client's needs. He outlined a method involving eight steps and powerful questions for each stage of the sales process, ensuring a structured and effective approach to closing deals.

Accelerating Sales Velocity:
Simon shared strategies to shorten the sales cycle by 25%, such as creating valuable email sequences that partially solve the client's problems. He also discussed the importance of leveraging current clients for referrals and addressing their pain points to turn dissatisfied customers into advocates.

Current Industry Trends
Simon provided valuable insights into the current economic landscape, noting a decline in sales for lower-tier products while high-ticket items remain stable. This trend underscores the need for businesses to focus on high-value offerings and ensure their pipelines are robust and reliable.
Actionable Tips

Increase Pricing Power: Position your brand effectively, emphasizing the unique value you bring to clients.

Improve Win Rates: Listen more than you talk, ask powerful questions, and ensure your sales process is structured and repeatable.

Accelerate Sales Velocity: Use email sequences to add value and leverage client feedback for referrals.

Final Thoughts
Simon shared his own experiences of refining his sales approach, highlighting the importance of humility and continuous improvement. He also stressed the need for a sales coach to provide an external perspective and keep your strategies aligned with client needs.

Engagement and Resources
For those interested in diving deeper into these strategies, Simon's book "Strategy Sprints" is available on Amazon. You can also visit StrategySprints.com for more resources and to connect with Simon directly. Follow him on YouTube (Simon Severino High Ticket Sales) and X (Twitter) at @SimonSeverino for more insights.

Closing Remarks
We wrapped up the episode by discussing creative sourcing and lead generation strategies. Simon highlighted the importance of sharing valuable content and engaging with your audience authentically. By focusing on making people smarter, richer, or happier, you can create content that resonates and attracts potential clients.

Thank you for tuning into this episode of The Advisory Board Podcast. We hope you found Simon's insights as inspiring and actionable as we did. Don't forget to check out our sponsor, ClientTether, for all your sales automation needs. Until next time, keep pushing the boundaries and driving your business to new heights!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/60342490Tue, 11 Jun 2024 11:15:02 +0000Dave HansenWelcome to another insightful episode of The Advisory Board Podcast, where we connect you with industry experts to provide actionable advice for driving your business and franchise success. Today's episode is brought to you by our sponsor,...
Introduction and Background
Simon began by sharing his journey of falling in love with strategy 22 years ago. As a strategy advisor, he realized the immense importance of having an executable go-to-market strategy. His passion led him to focus solely on this critical area, developing a deep expertise that he now shares through his company, Strategy Sprints.

Core Topics
We delved into three main pillars to help businesses thrive:

Increasing Pricing Power:
Simon emphasized the importance of positioning and branding before increasing prices. By positioning your offering as a high-value solution, price becomes a secondary concern. He shared a practical exercise using the positioning tool, which asks three crucial questions to frame your value proposition effectively.

Improving Win Rates:
The key to increasing win rates is reducing talk time during sales calls. Simon recommends a talk time of 28% and listening for the remaining 72%. This approach builds trust and demonstrates that you understand the client's needs. He outlined a method involving eight steps and powerful questions for each stage of the sales process, ensuring a structured and effective approach to closing deals.

Accelerating Sales Velocity:
Simon shared strategies to shorten the sales cycle by 25%, such as creating valuable email sequences that partially solve the client's problems. He also discussed the importance of leveraging current clients for referrals and addressing their pain points to turn dissatisfied customers into advocates.

Current Industry Trends
Simon provided valuable insights into the current economic landscape, noting a decline in sales for lower-tier products while high-ticket items remain stable. This trend underscores the need for businesses to focus on high-value offerings and ensure their pipelines are robust and reliable.
Actionable Tips

Increase Pricing Power: Position your brand effectively, emphasizing the unique value you bring to clients.

Improve Win Rates: Listen more than you talk, ask powerful questions, and ensure your sales process is structured and repeatable.

Accelerate Sales Velocity: Use email sequences to add value and leverage client feedback for referrals.

Final Thoughts
Simon shared his own experiences of refining his sales approach, highlighting the importance of humility and continuous improvement. He also stressed the need for a sales coach to provide an external perspective and keep your strategies aligned with client needs.

Engagement and Resources
For those interested in diving deeper into these strategies, Simon's book "Strategy Sprints" is available on Amazon. You can also visit StrategySprints.com for more resources and to connect with Simon directly. Follow him on YouTube (Simon Severino High Ticket Sales) and X (Twitter) at @SimonSeverino for more insights.

Closing Remarks
We wrapped up the episode by discussing creative sourcing and lead generation strategies. Simon highlighted the importance of sharing valuable content and engaging with your audience authentically. By focusing on making people smarter, richer, or happier, you can create content that resonates and...]]>2786branding,brandpositioning,businessgrowth,customerengagement,customerexperience,franchise,franchising,leadgeneration,pipelinecertainty,pricingpower,revenuegrowth,salescoaching,salesgrowth,salesleads,salesperformance,salespipeline,salesstrategy,salesvelocity,strategysprints,winratesfalse416fullBuilding a Franchise on Faith: The Footprints Floors Storyhttps://www.spreaker.com/episode/building-a-franchise-on-faith-the-footprints-floors-story--60265774
In this episode, we dive into the inspiring journey of Bryan Park, founder and CEO of Footprints Floors, a flourishing flooring franchise based in Colorado. Bryan's story is a testament to how Faith can profoundly impact franchise success and community building.

Bryan shares that his business journey is deeply intertwined with his faith. He doesn't see himself as the architect of his success but as a steward of a mission he believes is guided by a higher power. "The Lord built this thing," Bryan humbly states, emphasizing his role as a caretaker rather than a creator.

Footprints Floors has grown remarkably, boasting 90 franchisees and over 170 locations nationwide within just five years. This rapid expansion, Bryan insists, is not a result of his doing but a reflection of his faith-driven approach. His philosophy is simple: show up, serve, and let faith guide the way.
Bryan's journey into the flooring business started in an unexpected way. After a stint in the Air Force and a plan to become a civil engineer, fate intervened when his dogs destroyed his carpet. Watching a hired professional install new floors, Bryan realized he could do the same. This serendipitous event led him to launch Footprints Floors in 2008, amid a challenging economic landscape.

Despite starting with $40,000 in debt and a precarious financial situation, Bryan trusted in his faith. His story is not just one of business acumen but of resilience, humility, and unwavering belief. He recounts working without pay for six months during the 2008 financial crisis, prioritizing his employees' wages over his own. His loyalty and faith culminated in a turning point when he was let go from his job, pushing him to fully commit to his own business.

Footprints Floors was born out of a period of significant personal and financial strain. Yet, Bryan believes this was when the Lord was carrying him, a sentiment that inspired the company's name, derived from the famous "Footprints in the Sand" poem. This ethos is embedded in the company’s DNA and is reflected in its culture and operations.

Bryan's faith informs every decision at Footprints Floors, from business strategies to team building. He emphasizes that their faith is not compartmentalized; it permeates every aspect of the business. This holistic approach creates a unique culture that prioritizes trust, love, and community.
A striking example of this is Joyful Light Youth Theater, a community initiative Bryan and his wife run, involving about 400 participants. This project, though demanding, is a labor of love and a way to give back. Bryan's leadership in this venture mirrors his approach at Footprints Floors—rooted in faith and service.

The inclusive culture at Footprints Floors stands out in the franchise industry. Despite being led by Christians, the company does not discriminate based on faith, race, or orientation. Bryan proudly notes that their team includes people from diverse backgrounds, including LGBTQ individuals, Jewish and Muslim franchisees, and many who have never set foot in a church. This inclusivity, he explains, is a core Christian value of loving one's neighbor.

Maintaining this culture amidst rapid growth is a challenge Footprints Floors meets through strong leadership and continuous engagement with franchisees. Regular webinars, annual conventions, and personal interactions help reinforce their values and ensure everyone feels part of a supportive community.

Bryan's humility and focus on serving others have cultivated a strong, supportive culture at Footprints Floors. He believes that true leadership is about service and humility, a lesson he embodies daily.

In conclusion, Bryan's story is a powerful reminder of the impact of faith in business. His journey shows that integrating faith into business practices can lead to not only financial success but also create a positive, inclusive, and supportive community. As Bryan aptly puts it, "We can't serve two masters. Serve the Lord, and everything else will take care of itself."

Thank you again to ClientTether for sponsoring this episode. Join us next time on The Advisory Board Podcast for more insights from industry leaders. Until then, remember to lead with faith and integrity in all your endeavors.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/60265774Tue, 04 Jun 2024 11:15:02 +0000Dave HansenWelcome to another episode of The Advisory Board Podcast, where we bring industry experts to help us understand the intricacies of running responsible and successful franchises. This episode is proudly sponsored by ClientTether. Thank you,...
In this episode, we dive into the inspiring journey of Bryan Park, founder and CEO of Footprints Floors, a flourishing flooring franchise based in Colorado. Bryan's story is a testament to how Faith can profoundly impact franchise success and community building.

Bryan shares that his business journey is deeply intertwined with his faith. He doesn't see himself as the architect of his success but as a steward of a mission he believes is guided by a higher power. "The Lord built this thing," Bryan humbly states, emphasizing his role as a caretaker rather than a creator.

Footprints Floors has grown remarkably, boasting 90 franchisees and over 170 locations nationwide within just five years. This rapid expansion, Bryan insists, is not a result of his doing but a reflection of his faith-driven approach. His philosophy is simple: show up, serve, and let faith guide the way.
Bryan's journey into the flooring business started in an unexpected way. After a stint in the Air Force and a plan to become a civil engineer, fate intervened when his dogs destroyed his carpet. Watching a hired professional install new floors, Bryan realized he could do the same. This serendipitous event led him to launch Footprints Floors in 2008, amid a challenging economic landscape.

Despite starting with $40,000 in debt and a precarious financial situation, Bryan trusted in his faith. His story is not just one of business acumen but of resilience, humility, and unwavering belief. He recounts working without pay for six months during the 2008 financial crisis, prioritizing his employees' wages over his own. His loyalty and faith culminated in a turning point when he was let go from his job, pushing him to fully commit to his own business.

Footprints Floors was born out of a period of significant personal and financial strain. Yet, Bryan believes this was when the Lord was carrying him, a sentiment that inspired the company's name, derived from the famous "Footprints in the Sand" poem. This ethos is embedded in the company’s DNA and is reflected in its culture and operations.

Bryan's faith informs every decision at Footprints Floors, from business strategies to team building. He emphasizes that their faith is not compartmentalized; it permeates every aspect of the business. This holistic approach creates a unique culture that prioritizes trust, love, and community.
A striking example of this is Joyful Light Youth Theater, a community initiative Bryan and his wife run, involving about 400 participants. This project, though demanding, is a labor of love and a way to give back. Bryan's leadership in this venture mirrors his approach at Footprints Floors—rooted in faith and service.

The inclusive culture at Footprints Floors stands out in the franchise industry. Despite being led by Christians, the company does not discriminate based on faith, race, or orientation. Bryan proudly notes that their team includes people from diverse backgrounds, including LGBTQ individuals, Jewish and Muslim franchisees, and many who have never set foot in a church. This inclusivity, he explains, is a core Christian value of loving one's neighbor.

Maintaining this culture amidst rapid growth is a challenge Footprints Floors meets through strong leadership and continuous engagement with franchisees. Regular webinars, annual conventions, and personal interactions help reinforce their values and ensure everyone feels part of a supportive community.

Bryan's humility and focus on serving others have cultivated a strong, supportive culture at Footprints Floors. He believes that true leadership is about...]]>2433advisoryboardpodcast,bryanparks,businessgrowth,businessjourney,businessstrategy,businesssuccess,davehansen,entrepreneurship,faithandwork,faithbasedbusiness,faithdriven,faithinbusiness,faithstories,footprintsfloors,franchisecommunity,franchiseculture,franchisegrowth,franchiseleadership,inclusivebusiness,servantleadershipfalse415fullDaniel Stein's Journey: Faith Amid Franchise Struggleshttps://www.spreaker.com/episode/daniel-stein-s-journey-faith-amid-franchise-struggles--60010695In this enriching episode of The Advisory Board Podcast, brought to you by our generous sponsor ClientTether, we dive deep into the inspirational journey of Daniel Stein, the CEO and Founder of Special Strong. Daniel’s story is one of faith, perseverance, and the transformative power of franchising.

From humble beginnings, starting his first business at the tender age of 17 with an arbitrage of broken phones and random household items, to the impactful enterprise he runs today, Daniel's path has been anything but ordinary. His journey into franchising began with a vision shared by a friend from church. This vision evolved rapidly following a life-altering moment when a video showcasing the progress of a client named Brandon went viral, illustrating Brandon walking again thanks to Special Strong’s training program. Faced with overwhelming demand and limited by geographical boundaries, Daniel was propelled into the franchising world to expand his mission.

Daniel discusses how a few pivotal moments reshaped his life’s work, leading to the establishment of Special Strong, a brand dedicated not just to business, but to making a profound impact on lives. He shares heartfelt stories of how his services have helped special needs youth and adults gain independence, combat depression, and improve physically, which he feels brings an abundant life to his clients, as echoed in John 10:10, a guiding scripture for their work.

The core of Special Strong’s philosophy lies in its foundational values, deeply rooted in biblical verses, shaping not only business strategies but also fostering an inclusive, faith-based community. Despite societal expectations, Daniel emphasizes that building a business on faith principles doesn’t create barriers but invites a diverse clientele united by shared values.

In a candid revelation about the pains of franchising, Daniel opens up about the challenges he faced—from self-funding and incurring debt to dealing with misaligned partners. However, he highlights the invaluable support of coaches like Gerry Henley and technology that empowers franchisees to focus on strategic growth rather than day-to-day operations.
Daniel credits his resilience to the strong support network including his wife, Trinity, and friends who've stood by him through thick and thin, underscoring the importance of community in navigating the arduous journey of franchising.

This episode not only sheds light on the unique challenges of expanding a faith-based business but also serves as a beacon of hope and a testament to the strength found in collective support and shared values. Special thanks to ClientTether, whose support makes it possible to share these powerful narratives that inspire and educate our listeners about the transformative potential of faith in franchising.

Join us next time on The Advisory Board Podcast, where we continue to explore compelling stories of leadership, innovation, and impact. Stay tuned and stay inspired!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/60010695Tue, 14 May 2024 11:15:02 +0000Dave HansenIn this enriching episode of The Advisory Board Podcast, brought to you by our generous sponsor ClientTether, we dive deep into the inspirational journey of Daniel Stein, the CEO and Founder of Special Strong. Daniel’s story is one of faith,...In this enriching episode of The Advisory Board Podcast, brought to you by our generous sponsor ClientTether, we dive deep into the inspirational journey of Daniel Stein, the CEO and Founder of Special Strong. Daniel’s story is one of faith, perseverance, and the transformative power of franchising.

From humble beginnings, starting his first business at the tender age of 17 with an arbitrage of broken phones and random household items, to the impactful enterprise he runs today, Daniel's path has been anything but ordinary. His journey into franchising began with a vision shared by a friend from church. This vision evolved rapidly following a life-altering moment when a video showcasing the progress of a client named Brandon went viral, illustrating Brandon walking again thanks to Special Strong’s training program. Faced with overwhelming demand and limited by geographical boundaries, Daniel was propelled into the franchising world to expand his mission.

Daniel discusses how a few pivotal moments reshaped his life’s work, leading to the establishment of Special Strong, a brand dedicated not just to business, but to making a profound impact on lives. He shares heartfelt stories of how his services have helped special needs youth and adults gain independence, combat depression, and improve physically, which he feels brings an abundant life to his clients, as echoed in John 10:10, a guiding scripture for their work.

The core of Special Strong’s philosophy lies in its foundational values, deeply rooted in biblical verses, shaping not only business strategies but also fostering an inclusive, faith-based community. Despite societal expectations, Daniel emphasizes that building a business on faith principles doesn’t create barriers but invites a diverse clientele united by shared values.

In a candid revelation about the pains of franchising, Daniel opens up about the challenges he faced—from self-funding and incurring debt to dealing with misaligned partners. However, he highlights the invaluable support of coaches like Gerry Henley and technology that empowers franchisees to focus on strategic growth rather than day-to-day operations.
Daniel credits his resilience to the strong support network including his wife, Trinity, and friends who've stood by him through thick and thin, underscoring the importance of community in navigating the arduous journey of franchising.

This episode not only sheds light on the unique challenges of expanding a faith-based business but also serves as a beacon of hope and a testament to the strength found in collective support and shared values. Special thanks to ClientTether, whose support makes it possible to share these powerful narratives that inspire and educate our listeners about the transformative potential of faith in franchising.

Join us next time on The Advisory Board Podcast, where we continue to explore compelling stories of leadership, innovation, and impact. Stay tuned and stay inspired!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2860businesscoaching,businessgrowth,changemakers,communitysupport,corevalues,entrepreneurship,faithbasedbusiness,faithinbusiness,fitnessfranchise,franchisesuccess,franchising,impactbrand,inclusivity,inspirationalleadership,lifetransformation,motivation,personaldevelopment,specialneedsfitness,specialstrong,startuplifefalse414fullThe Key to Thriving Home Service Franchiseshttps://www.spreaker.com/episode/the-key-to-thriving-home-service-franchises--59706495Welcome back to another exciting episode of The Advisory Board Podcast! In this session, we delve into the intriguing world of franchising with Tony Hulbert, the dynamic CEO of Horsepower, a brand that's revolutionizing the franchising landscape by easing operational burdens for franchisees.

First off, a huge thank you to ClientTether for sponsoring today’s episode. Their support helps bring these insightful discussions to all of you!

Today's chat starts with Dave Hansen highlighting Horsepower's innovative approach, which significantly lightens the load for franchise operators, allowing them to focus more on growth and less on the grind. Tony’s journey is as fascinating as it is instructive. Starting in the PepsiCo system, moving through roles as a franchise operator in the nutrition space, and now leading Horsepower, Tony brings a wealth of experience and a fresh perspective on building and scaling successful franchise models.

Tony shared insights into the “Z services” platform at Horsepower, which provides a suite of essential services like bookkeeping, marketing, and recruiting to franchisees, effectively addressing common business pain points. This model not only simplifies operations but also allows franchisees to concentrate on what they do best: expanding their business.

An essential part of our discussion was the critical role of data in franchising. Tony emphasized the importance of having a robust data strategy that begins with understanding customer interactions and extends through detailed performance metrics across the business. He outlined how Horsepower develops key performance indicators (KPIs) that guide franchisees from the launch phase through to established operations, ensuring a clear path to success.

Furthermore, Tony touched upon the strategic thinking behind Horsepower’s branding and market positioning. He explained the importance of aligning franchise operations with consumer expectations and market dynamics, ensuring that every franchise unit is not just a business but a well-oiled machine capable of sustained growth and customer satisfaction.
As we wrapped up the episode, Tony reflected on the broader implications of their work at Horsepower, highlighting how they’re setting new standards in the franchising industry by integrating innovative practices that respond directly to evolving market needs and franchisee feedback.

Thank you once again to ClientTether for making this episode possible. Their commitment to enhancing customer relationships mirrors our discussion today on building strong, supportive, and successful franchise networks. Tune in next time for more insights from the front lines of franchising on The Advisory Board Podcast. Until then, keep striving and thriving in all your business endeavors!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/59706495Tue, 30 Apr 2024 11:15:02 +0000Dave HansenWelcome back to another exciting episode of The Advisory Board Podcast! In this session, we delve into the intriguing world of franchising with Tony Hulbert, the dynamic CEO of Horsepower, a brand that's revolutionizing the franchising landscape by...Welcome back to another exciting episode of The Advisory Board Podcast! In this session, we delve into the intriguing world of franchising with Tony Hulbert, the dynamic CEO of Horsepower, a brand that's revolutionizing the franchising landscape by easing operational burdens for franchisees.

First off, a huge thank you to ClientTether for sponsoring today’s episode. Their support helps bring these insightful discussions to all of you!

Today's chat starts with Dave Hansen highlighting Horsepower's innovative approach, which significantly lightens the load for franchise operators, allowing them to focus more on growth and less on the grind. Tony’s journey is as fascinating as it is instructive. Starting in the PepsiCo system, moving through roles as a franchise operator in the nutrition space, and now leading Horsepower, Tony brings a wealth of experience and a fresh perspective on building and scaling successful franchise models.

Tony shared insights into the “Z services” platform at Horsepower, which provides a suite of essential services like bookkeeping, marketing, and recruiting to franchisees, effectively addressing common business pain points. This model not only simplifies operations but also allows franchisees to concentrate on what they do best: expanding their business.

An essential part of our discussion was the critical role of data in franchising. Tony emphasized the importance of having a robust data strategy that begins with understanding customer interactions and extends through detailed performance metrics across the business. He outlined how Horsepower develops key performance indicators (KPIs) that guide franchisees from the launch phase through to established operations, ensuring a clear path to success.

Furthermore, Tony touched upon the strategic thinking behind Horsepower’s branding and market positioning. He explained the importance of aligning franchise operations with consumer expectations and market dynamics, ensuring that every franchise unit is not just a business but a well-oiled machine capable of sustained growth and customer satisfaction.
As we wrapped up the episode, Tony reflected on the broader implications of their work at Horsepower, highlighting how they’re setting new standards in the franchising industry by integrating innovative practices that respond directly to evolving market needs and franchisee feedback.

Thank you once again to ClientTether for making this episode possible. Their commitment to enhancing customer relationships mirrors our discussion today on building strong, supportive, and successful franchise networks. Tune in next time for more insights from the front lines of franchising on The Advisory Board Podcast. Until then, keep striving and thriving in all your business endeavors!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2741businessgrowth,businessoperations,datafranchising,entrepreneurship,franchisebusiness,franchiseceo,franchisedevelopment,franchiseesupport,franchisegrowth,franchiseinnovation,franchisemarketing,franchiseoperations,franchiseowner,franchisestrategy,franchising,horsepowerfranchise,operationalinnovation,strategicmanagement,tonyhulbert,zservicesfalse413fullMaximizing Franchise Potential: Brand & Team Strategyhttps://www.spreaker.com/episode/maximizing-franchise-potential-brand-team-strategy--59594939
Jen kicks off the conversation with insights into the universe of franchise marketing. Hot Dish's methodical approach involves a comprehensive service suite designed to magnify franchise brands’ reach and efficacy across three critical areas: consumer promise, franchise development lead generation, and employee engagement. Her strategy, known as the "connected brand strategy," ensures alignment across these areas, setting a foundation for sustainable growth.

Dave and Jen delve into the nuances of maintaining a robust brand promise, a theme that underpins much of today’s discussion. They explore the Chick-fil-A model as an epitome of operational consistency and brand loyalty, driven by meticulous attention to customer experience at every touchpoint. This model not only attracts consumers but also inspires potential franchisees and employees by showcasing the franchise's values and operational excellence.

The dialogue transitions into a detailed examination of strategic marketing, emphasizing the importance of understanding the target market to craft precise messages that resonate deeply with potential franchisees and consumers. Jen illustrates how a nuanced understanding of each segment allows Hot Dish to craft bespoke marketing strategies that enhance visibility and engagement, thereby accelerating growth.

In dissecting franchise marketing challenges, Jen highlights the pivotal role of employees in delivering the brand promise. She argues for targeted recruitment strategies that align with the brand’s core values and operational needs, ensuring that each franchise unit operates at its peak potential.

The episode not only serves as a treasure trove of strategic insights for franchise owners and marketers but also underscores the importance of integrated strategies that consider every facet of the franchise business model. This holistic approach not only optimizes marketing spend but also fosters a cohesive brand experience that benefits consumers, employees, and franchisees alike.

Before wrapping up, Dave extends a heartfelt thanks to ClientTether for their support of the podcast, emphasizing the importance of partnerships in driving forward the conversations that shape the landscape of franchise marketing. For listeners eager to dive deeper into franchise marketing strategies or to engage with Hot Dish Advertising, Jen invites them to reach out through their official communication channels.

This episode is a must-listen for anyone involved in or interested in the intricate dance of franchise marketing — where brand promises are not just made but are kept, rigorously and consistently.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/59594939Tue, 23 Apr 2024 11:15:02 +0000Dave HansenWelcome to another episode of The Advisory Board Podcast, generously sponsored by ClientTether. Today’s episode features the marketing maven from Hot Dish Advertising Group, Jen Campbell, and hosted by Dave Hansen. Hot Dish, celebrated for consecutive...
Jen kicks off the conversation with insights into the universe of franchise marketing. Hot Dish's methodical approach involves a comprehensive service suite designed to magnify franchise brands’ reach and efficacy across three critical areas: consumer promise, franchise development lead generation, and employee engagement. Her strategy, known as the "connected brand strategy," ensures alignment across these areas, setting a foundation for sustainable growth.

Dave and Jen delve into the nuances of maintaining a robust brand promise, a theme that underpins much of today’s discussion. They explore the Chick-fil-A model as an epitome of operational consistency and brand loyalty, driven by meticulous attention to customer experience at every touchpoint. This model not only attracts consumers but also inspires potential franchisees and employees by showcasing the franchise's values and operational excellence.

The dialogue transitions into a detailed examination of strategic marketing, emphasizing the importance of understanding the target market to craft precise messages that resonate deeply with potential franchisees and consumers. Jen illustrates how a nuanced understanding of each segment allows Hot Dish to craft bespoke marketing strategies that enhance visibility and engagement, thereby accelerating growth.

In dissecting franchise marketing challenges, Jen highlights the pivotal role of employees in delivering the brand promise. She argues for targeted recruitment strategies that align with the brand’s core values and operational needs, ensuring that each franchise unit operates at its peak potential.

The episode not only serves as a treasure trove of strategic insights for franchise owners and marketers but also underscores the importance of integrated strategies that consider every facet of the franchise business model. This holistic approach not only optimizes marketing spend but also fosters a cohesive brand experience that benefits consumers, employees, and franchisees alike.

Before wrapping up, Dave extends a heartfelt thanks to ClientTether for their support of the podcast, emphasizing the importance of partnerships in driving forward the conversations that shape the landscape of franchise marketing. For listeners eager to dive deeper into franchise marketing strategies or to engage with Hot Dish Advertising, Jen invites them to reach out through their official communication channels.

This episode is a must-listen for anyone involved in or interested in the intricate dance of franchise marketing — where brand promises are not just made but are kept, rigorously and consistently.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2516actionableinsights,advertisingtips,brandloyalty,brandstrategy,businessgrowth,businesspodcast,customerexperience,employeeengagement,entrepreneurship,franchiseadvice,franchisebusiness,franchisedevelopment,franchiseinnovation,franchisemarketing,franchiseopportunity,franchiseowner,leadgeneration,marketingpodcast,marketingstrategy,marketingtipsfalse413fullTransform your FranDev marketing strategyhttps://www.spreaker.com/episode/transform-your-frandev-marketing-strategy--59470733
Today, we dive deep with franchising powerhouse Liane Caruso, whose expertise spans a commendable 15 years across both agency and brand marketing. Liane, the visionary behind Hello CMO and co-founder of the Let’s Grow event and Franchise Assembly Group, generously unpacks her treasure trove of knowledge on franchise development and marketing strategies.

Liane kicks off by sharing the overwhelming success of the inaugural Let’s Grow event in Dallas, hinting at the exciting expansion of the event to Toronto. She underscores the importance of these gatherings as a nexus for thought leaders in franchise marketing, particularly through the lens of her mastermind groups which are dedicated to enhancing the strategic prowess of CMOs within the franchise industry.

A significant part of the conversation pivots to the common hurdles franchisors face in the industry. Liane points out the foundational missteps in budgeting for franchise candidate acquisition, emphasizing the disparity between expectations and reality. She stresses the critical need for a marketing-savvy approach in franchise sales campaigns, highlighting how often sales teams, unaided by marketing expertise, miss the mark on effective engagement strategies.

Diving deeper, Liane and host Dave Hansen debate the often contentious relationship between marketing and sales teams within franchising organizations. They advocate for a symbiotic relationship where both departments leverage their strengths to achieve common business goals. Liane argues for strategic alignment and consistency across branding and campaign efforts, which she believes are essential for gaining a competitive edge.

The duo also explores modern challenges in franchise development, including how to effectively utilize various digital platforms and the importance of a multi-touch marketing strategy. Liane explains that successful franchisors must employ a diverse mix of marketing tactics to reach potential franchisees, who now require upwards of 20 touchpoints before they engage with a brand.

The discussion concludes with actionable strategies for nurturing potential franchise leads through thoughtful, consistent engagement that marries traditional and digital marketing techniques. Liane's approach is a clarion call to franchisors to innovate continuously and stay relevant in a rapidly evolving market landscape.

If today's discussion resonated with you, or if you're looking to propel your franchise to new heights, Liane Caruso is just a LinkedIn connection away. Engage with her for more bespoke insights and strategies tailored to the unique needs of your franchise.

Thank you for tuning in, and remember, each episode is a stepping stone to transforming your business dreams into reality. Stay tuned for more episodes that quench your entrepreneurial thirst, only on The Advisory Board Podcast.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/59470733Tue, 16 Apr 2024 11:15:02 +0000Dave HansenWelcome back to another enriching episode of The Advisory Board Podcast, where the world of franchising is demystified with insights you can actually use to boost your business savvy. A huge shout-out to ClientTether for sponsoring this enlightening...
Today, we dive deep with franchising powerhouse Liane Caruso, whose expertise spans a commendable 15 years across both agency and brand marketing. Liane, the visionary behind Hello CMO and co-founder of the Let’s Grow event and Franchise Assembly Group, generously unpacks her treasure trove of knowledge on franchise development and marketing strategies.

Liane kicks off by sharing the overwhelming success of the inaugural Let’s Grow event in Dallas, hinting at the exciting expansion of the event to Toronto. She underscores the importance of these gatherings as a nexus for thought leaders in franchise marketing, particularly through the lens of her mastermind groups which are dedicated to enhancing the strategic prowess of CMOs within the franchise industry.

A significant part of the conversation pivots to the common hurdles franchisors face in the industry. Liane points out the foundational missteps in budgeting for franchise candidate acquisition, emphasizing the disparity between expectations and reality. She stresses the critical need for a marketing-savvy approach in franchise sales campaigns, highlighting how often sales teams, unaided by marketing expertise, miss the mark on effective engagement strategies.

Diving deeper, Liane and host Dave Hansen debate the often contentious relationship between marketing and sales teams within franchising organizations. They advocate for a symbiotic relationship where both departments leverage their strengths to achieve common business goals. Liane argues for strategic alignment and consistency across branding and campaign efforts, which she believes are essential for gaining a competitive edge.

The duo also explores modern challenges in franchise development, including how to effectively utilize various digital platforms and the importance of a multi-touch marketing strategy. Liane explains that successful franchisors must employ a diverse mix of marketing tactics to reach potential franchisees, who now require upwards of 20 touchpoints before they engage with a brand.

The discussion concludes with actionable strategies for nurturing potential franchise leads through thoughtful, consistent engagement that marries traditional and digital marketing techniques. Liane's approach is a clarion call to franchisors to innovate continuously and stay relevant in a rapidly evolving market landscape.

If today's discussion resonated with you, or if you're looking to propel your franchise to new heights, Liane Caruso is just a LinkedIn connection away. Engage with her for more bespoke insights and strategies tailored to the unique needs of your franchise.

Thank you for tuning in, and remember, each episode is a stepping stone to transforming your business dreams into reality. Stay tuned for more episodes that quench your entrepreneurial thirst, only on The Advisory Board Podcast.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2552brandstrategy,businessgrowth,digitalmarketing,franchisebusiness,franchisedevelopment,franchisemarketing,franchiseowner,franchisesuccess,franchisingtips,marketingalignment,marketingstrategies,marketingtips,salesandmarketingfalse412fullAvoiding Mistakes: Unit Operations Field Support Guidehttps://www.spreaker.com/episode/avoiding-mistakes-unit-operations-field-support-guide--59348271
Angela Coté, with a legacy in franchising that traces back to her childhood at M&M Food Market, highlighted the intricate challenges and the evolving landscape of field coaching. Emphasizing the critical gap between operational support and strategic growth coaching, Angela shared personal anecdotes and professional insights into how franchisees can be nurtured from the ground up to achieve not just operational efficiency but also substantial business growth. Her narrative of transitioning from a franchisee to a multifaceted business leader underscored the importance of proactive, strategic coaching over traditional, reactive approaches.

Dave Hansen, our host, navigated the discussion through the importance of developing a lifecycle approach to franchisee support, stressing the need for franchisors to provide value beyond the initial operational setup. The conversation delved into the nuances of field coaching, proposing a shift from traditional methods to a more goal-oriented, accountability-driven approach that aligns with the franchisees' long-term aspirations.

A critical takeaway from this episode is the identification of a common pitfall where franchisors prioritize unit growth over the profitability and satisfaction of existing units. Angela and Dave discussed the profound impact that focused, strategic coaching can have on the overall health of a franchise system, emphasizing that the success of a franchise should not be measured merely by the number of units but by the success and growth of each franchisee.

As we wrapped up, Angela underscored the importance of beginning with the end in mind, advocating for a strategic approach to franchisee support that not only addresses immediate operational challenges but also prepares franchisees for future growth, expansion, and even succession planning. This episode, brimming with actionable insights and a forward-looking perspective, is a testament to the power of proper field support in optimizing unit operations within the franchising community.

For franchisors and franchisees alike, Angela's expertise offers a roadmap to transcending traditional boundaries, urging a shift towards a more holistic, growth-oriented franchising model. As we continue to explore the depths of franchising excellence, let's carry forward the lessons from this episode, embracing the changes necessary to foster a thriving, supportive franchising ecosystem. Thank you once again to ClientTether for sponsoring this insightful discussion, and to our listeners for joining us on this journey of learning and growth.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/59348271Tue, 09 Apr 2024 11:15:01 +0000Dave HansenIn the latest energizing episode of The Advisory Board Podcast, we had the pleasure of welcoming back Angela Coté from AC Inc., making her second appearance since her insightful discussion in season one. Angela, a seasoned pro in the franchising...
Angela Coté, with a legacy in franchising that traces back to her childhood at M&M Food Market, highlighted the intricate challenges and the evolving landscape of field coaching. Emphasizing the critical gap between operational support and strategic growth coaching, Angela shared personal anecdotes and professional insights into how franchisees can be nurtured from the ground up to achieve not just operational efficiency but also substantial business growth. Her narrative of transitioning from a franchisee to a multifaceted business leader underscored the importance of proactive, strategic coaching over traditional, reactive approaches.

Dave Hansen, our host, navigated the discussion through the importance of developing a lifecycle approach to franchisee support, stressing the need for franchisors to provide value beyond the initial operational setup. The conversation delved into the nuances of field coaching, proposing a shift from traditional methods to a more goal-oriented, accountability-driven approach that aligns with the franchisees' long-term aspirations.

A critical takeaway from this episode is the identification of a common pitfall where franchisors prioritize unit growth over the profitability and satisfaction of existing units. Angela and Dave discussed the profound impact that focused, strategic coaching can have on the overall health of a franchise system, emphasizing that the success of a franchise should not be measured merely by the number of units but by the success and growth of each franchisee.

As we wrapped up, Angela underscored the importance of beginning with the end in mind, advocating for a strategic approach to franchisee support that not only addresses immediate operational challenges but also prepares franchisees for future growth, expansion, and even succession planning. This episode, brimming with actionable insights and a forward-looking perspective, is a testament to the power of proper field support in optimizing unit operations within the franchising community.

For franchisors and franchisees alike, Angela's expertise offers a roadmap to transcending traditional boundaries, urging a shift towards a more holistic, growth-oriented franchising model. As we continue to explore the depths of franchising excellence, let's carry forward the lessons from this episode, embracing the changes necessary to foster a thriving, supportive franchising ecosystem. Thank you once again to ClientTether for sponsoring this insightful discussion, and to our listeners for joining us on this journey of learning and growth.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2333businesscoaching,businessinnovation,businessstrategy,coaching,corporate,entrepreneurship,franchise,franchiseevelopement,franchisemanagement,frandev,leadershipdevelopment,managementtips,operationalexcellence,performanceoptimization,startupgrowth,strategicgrowthfalse411fullLeveraging Layered AI for Marketing Excellence in Franchisinghttps://www.spreaker.com/episode/leveraging-layered-ai-for-marketing-excellence-in-franchising--59248353
Diving into the heart of the episode, Dave, Ben, and Kelly explored the dynamic world of AI and marketing, engaging in a nuanced discussion on the balance between leveraging technology for efficiency and maintaining the integrity of human-centric content. The conversation around Google's stance on AI-generated content underscored the critical importance of quality, strategic thought, and ethical considerations in harnessing AI's potential.

The personal narratives shared by Ben and Kelly, from Ben's journey of growth and success to Kelly's rich experiences in food safety and passion for e-biking, brought a humanizing touch to the discussion. These stories provided our audience with a unique glimpse into the lives of our guests beyond their professional accomplishments, fostering a deeper connection and engagement with the podcast.

As the episode drew to a close, the discussion turned towards the future, with Dave, Ben, and Kelly reflecting on the transformative potential of AI in reshaping marketing and sales processes. They underscored the importance of approaching AI implementation with care, responsibility, and a forward-thinking mindset, highlighting the need for businesses to navigate the technological landscape thoughtfully and ethically.

Listeners of this episode are left with a comprehensive understanding of the challenges and opportunities presented by AI in the business realm, equipped with practical advice and inspired to explore innovative solutions with a responsible approach. Through the support of sponsors like ClientTether and the invaluable insights of our esteemed guests, The Advisory Board Podcast continues to serve as a platform for thoughtful dialogue, learning, and inspiration in the ever-changing world of business and technology.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/59248353Tue, 02 Apr 2024 11:15:01 +0000Dave HansenIn this episode of The Advisory Board Podcast, we embarked on a fascinating journey through the intersections of AI technology, innovation, and human creativity to optimize content and marketing strategies . A special shoutout to our episode sponsor,...
Diving into the heart of the episode, Dave, Ben, and Kelly explored the dynamic world of AI and marketing, engaging in a nuanced discussion on the balance between leveraging technology for efficiency and maintaining the integrity of human-centric content. The conversation around Google's stance on AI-generated content underscored the critical importance of quality, strategic thought, and ethical considerations in harnessing AI's potential.

The personal narratives shared by Ben and Kelly, from Ben's journey of growth and success to Kelly's rich experiences in food safety and passion for e-biking, brought a humanizing touch to the discussion. These stories provided our audience with a unique glimpse into the lives of our guests beyond their professional accomplishments, fostering a deeper connection and engagement with the podcast.

As the episode drew to a close, the discussion turned towards the future, with Dave, Ben, and Kelly reflecting on the transformative potential of AI in reshaping marketing and sales processes. They underscored the importance of approaching AI implementation with care, responsibility, and a forward-thinking mindset, highlighting the need for businesses to navigate the technological landscape thoughtfully and ethically.

Listeners of this episode are left with a comprehensive understanding of the challenges and opportunities presented by AI in the business realm, equipped with practical advice and inspired to explore innovative solutions with a responsible approach. Through the support of sponsors like ClientTether and the invaluable insights of our esteemed guests, The Advisory Board Podcast continues to serve as a platform for thoughtful dialogue, learning, and inspiration in the ever-changing world of business and technology.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2720aiinmarketing,contentstrategy,digitalmarketing,ecommercestrategies,franchise,franchisemanagement,franchising,franchisoperation,marketing,onlinebusiness,stratupadvicefalse410fullHow to Overcome Franchise Financial Challengeshttps://www.spreaker.com/episode/how-to-overcome-franchise-financial-challenges--59141939
Shannon, with her vast experience, kicks off the discussion with an authentic behind-the-scenes look at the franchising world, emphasizing the importance of real expertise over the cacophony of bad advice flooding the market. She shares the inception of her exclusive group, the Advanced, a network of women in C-level positions within franchising, highlighting the power of community and peer support in navigating the challenging waters of business leadership.

The conversation then shifts to the crux of franchising success - choosing the right Customer Relationship Management (CRM) system, where ClientTether's role as a trusted tool among franchisors sparks an engaging discussion. The mention of ClientTether by Shannon during a meeting of her elite group underscores the solution's impact and efficiency, further validated by enthusiastic nods from members using the platform.

Dave Hansen and Shannon dive deep into the heart of franchise development and financing, where Shannon candidly discusses the hurdles and learning curves she encountered. She touches on the pivotal moments of her journey with Just Between Friends and how strategic adjustments and tough decisions led to the brand's resilience and growth. The conversation is a treasure trove of wisdom for emerging franchisors, emphasizing the significance of sustainable growth, strategic planning, and the courage to pivot when necessary.

As the episode wraps up, the focus turns to the delicate dance of securing investment and the right partners in franchising. Shannon's insights into the nuanced world of funding are invaluable, offering a roadmap for navigating partnerships, equity, and the critical importance of aligning with partners who share your vision and commitment.

We're immensely grateful to Shannon for sharing her journey, challenges, and triumphs, offering our listeners a masterclass in franchising success. And a heartfelt thanks to ClientTether, whose support not only made this episode possible but continues to empower franchisors and businesses to forge meaningful connections with their clients.

Tune in to this episode of The Advisory Board Podcast for a deep dive into franchising excellence, enriched by Shannon Wilburn's unparalleled expertise and the innovative solutions from ClientTether.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/59141939Tue, 26 Mar 2024 11:15:01 +0000Dave HansenIn this episode of The Advisory Board Podcast, we delve into the world of franchising with the amazing Shannon Wilburn, experienced franchisor, entrepreneur and the driving force behind Shine Executive Coaching. A special shoutout to ClientTether,...
Shannon, with her vast experience, kicks off the discussion with an authentic behind-the-scenes look at the franchising world, emphasizing the importance of real expertise over the cacophony of bad advice flooding the market. She shares the inception of her exclusive group, the Advanced, a network of women in C-level positions within franchising, highlighting the power of community and peer support in navigating the challenging waters of business leadership.

The conversation then shifts to the crux of franchising success - choosing the right Customer Relationship Management (CRM) system, where ClientTether's role as a trusted tool among franchisors sparks an engaging discussion. The mention of ClientTether by Shannon during a meeting of her elite group underscores the solution's impact and efficiency, further validated by enthusiastic nods from members using the platform.

Dave Hansen and Shannon dive deep into the heart of franchise development and financing, where Shannon candidly discusses the hurdles and learning curves she encountered. She touches on the pivotal moments of her journey with Just Between Friends and how strategic adjustments and tough decisions led to the brand's resilience and growth. The conversation is a treasure trove of wisdom for emerging franchisors, emphasizing the significance of sustainable growth, strategic planning, and the courage to pivot when necessary.

As the episode wraps up, the focus turns to the delicate dance of securing investment and the right partners in franchising. Shannon's insights into the nuanced world of funding are invaluable, offering a roadmap for navigating partnerships, equity, and the critical importance of aligning with partners who share your vision and commitment.

We're immensely grateful to Shannon for sharing her journey, challenges, and triumphs, offering our listeners a masterclass in franchising success. And a heartfelt thanks to ClientTether, whose support not only made this episode possible but continues to empower franchisors and businesses to forge meaningful connections with their clients.

Tune in to this episode of The Advisory Board Podcast for a deep dive into franchising excellence, enriched by Shannon Wilburn's unparalleled expertise and the innovative solutions from ClientTether.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2682advice,business,clienttether,crm,development,entrepreneurship,financing,franchise,franchising,growth,innovation,investment,leaders,mentorship,networking,solutions,startup,strategy,tips,womenfalse49fullScaling Your FranDev Team Successfullyhttps://www.spreaker.com/episode/scaling-your-frandev-team-successfully--59060645Welcome to another riveting episode of The Advisory Board Podcast, where we dive deep into the world of franchising with the cream of the crop from the business community. This episode, a treasure trove of wisdom and wit, is brought to you by the fabulous folks at ClientTether—their innovative approach to client engagement and lead conversion is genuinely changing the game for franchises everywhere. Big shoutout to them for sponsoring today’s conversation!

In this episode, our host, Dave Hansen, sits down with the esteemed Don Shin, a veritable wizard in franchise development. With a background that’s as rich as it is fascinating, Don brings to the table over two decades of corporate Fortune 500 experience before taking the franchise world by storm. His journey from leading teams in the corporate sector to mastering the art of franchise sales offers invaluable insights for anyone looking to make their mark in the franchising industry.

The discussion kicks off with a look at the current landscape of franchise development, a timely conversation given the economic uncertainties and the looming election year. Don highlights how these factors influence lead generation and conversion rates, stressing the importance of understanding the emotional drivers behind potential franchisees’ decisions. This approach is not just about selling a franchise; it's about guiding prospects through a journey of self-discovery and alignment with their goals and aspirations.

A significant chunk of the conversation is dedicated to the nuances of lead generation and the crucial role of training and motivating franchise development teams. Don recalls his experiences and the lessons learned at the BAI conference, emphasizing the need for continuous improvement and adaptation to keep sales teams fresh and motivated.

Dave and Don delve into the art of maintaining a strong pipeline, discussing strategies for engaging prospects and the importance of quality over quantity. They share anecdotes and strategies on fostering relationships with franchise consultants, enhancing the quality of leads, and the pivotal role of technology in streamlining the sales process.

One of the episode’s highlights is the exploration of situational sales coaching—a technique Don advocates for keeping sales teams and prospects on track. This method emphasizes the importance of setting clear expectations, scheduling follow-ups, and progressively building prospects' commitment to the franchise opportunity.

Throughout the episode, Don’s wisdom is peppered with personal stories that bring his advice to life, offering listeners a unique blend of professional guidance and personal insight. Whether you’re a seasoned franchisor, a new franchisee, or somewhere in between, this episode is packed with nuggets of wisdom that can help you navigate the complexities of franchise development with confidence and finesse.

We wrap up with a hearty thanks to ClientTether for making this episode possible. Their dedication to improving franchise operations through superior lead management and client engagement solutions is truly commendable.

Don’t miss out on this episode of The Advisory Board Podcast—your go-to source for all things franchising, served with a side of professional playfulness. Tune in, soak up the insights, and let’s conquer the world of franchising together!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/59060645Tue, 19 Mar 2024 11:15:02 +0000Dave HansenWelcome to another riveting episode of The Advisory Board Podcast, where we dive deep into the world of franchising with the cream of the crop from the business community. This episode, a treasure trove of wisdom and wit, is brought to you by the...Welcome to another riveting episode of The Advisory Board Podcast, where we dive deep into the world of franchising with the cream of the crop from the business community. This episode, a treasure trove of wisdom and wit, is brought to you by the fabulous folks at ClientTether—their innovative approach to client engagement and lead conversion is genuinely changing the game for franchises everywhere. Big shoutout to them for sponsoring today’s conversation!

In this episode, our host, Dave Hansen, sits down with the esteemed Don Shin, a veritable wizard in franchise development. With a background that’s as rich as it is fascinating, Don brings to the table over two decades of corporate Fortune 500 experience before taking the franchise world by storm. His journey from leading teams in the corporate sector to mastering the art of franchise sales offers invaluable insights for anyone looking to make their mark in the franchising industry.

The discussion kicks off with a look at the current landscape of franchise development, a timely conversation given the economic uncertainties and the looming election year. Don highlights how these factors influence lead generation and conversion rates, stressing the importance of understanding the emotional drivers behind potential franchisees’ decisions. This approach is not just about selling a franchise; it's about guiding prospects through a journey of self-discovery and alignment with their goals and aspirations.

A significant chunk of the conversation is dedicated to the nuances of lead generation and the crucial role of training and motivating franchise development teams. Don recalls his experiences and the lessons learned at the BAI conference, emphasizing the need for continuous improvement and adaptation to keep sales teams fresh and motivated.

Dave and Don delve into the art of maintaining a strong pipeline, discussing strategies for engaging prospects and the importance of quality over quantity. They share anecdotes and strategies on fostering relationships with franchise consultants, enhancing the quality of leads, and the pivotal role of technology in streamlining the sales process.

One of the episode’s highlights is the exploration of situational sales coaching—a technique Don advocates for keeping sales teams and prospects on track. This method emphasizes the importance of setting clear expectations, scheduling follow-ups, and progressively building prospects' commitment to the franchise opportunity.

Throughout the episode, Don’s wisdom is peppered with personal stories that bring his advice to life, offering listeners a unique blend of professional guidance and personal insight. Whether you’re a seasoned franchisor, a new franchisee, or somewhere in between, this episode is packed with nuggets of wisdom that can help you navigate the complexities of franchise development with confidence and finesse.

We wrap up with a hearty thanks to ClientTether for making this episode possible. Their dedication to improving franchise operations through superior lead management and client engagement solutions is truly commendable.

Don’t miss out on this episode of The Advisory Board Podcast—your go-to source for all things franchising, served with a side of professional playfulness. Tune in, soak up the insights, and let’s conquer the world of franchising together!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2499business,clienttether,consulting,development,economic,entrepreneurship,franchise,franchisees,franchising,franchisors,generation,growth,lead,motivation,sales,strategies,team,tech,training,uncertaintiesfalse48fullNavigating Mass Media: 5 Tips for Effective Marketinghttps://www.spreaker.com/episode/navigating-mass-media-5-tips-for-effective-marketing--58981927
Our guest, Brian Bush, brings over 30 years of experience in the media business to the table. As the CEO and Founder of Elite Media Team, based in Columbus, Ohio, Brian has seen firsthand the shifts and turns in the advertising world. Elite Media Team, celebrating its 14th year, boasts a national presence with a local touch in almost every market in the US. Brian, a self-proclaimed die-hard Cleveland sports fan, has the unique perspective of both a seasoned professional and a family man, with over 30 years of marriage, two adult children, a grandchild, and a history of coaching baseball from T-ball through college.

The episode kicks off with a quote from Jeff Bezos, emphasizing the importance of focusing on what works in advertising rather than being caught up in the whirlwind of change. Brian points out that blindly flailing at marketing strategies can lead to disaster. He shares insights on the efficacy of connected TV advertising, noting its superior impression rate per 1000 views compared to standard TV, especially for targeted campaigns. However, he also acknowledges the value of traditional TV advertising for broader coverage.

Discussing strategies that currently work in mass media advertising, Brian highlights the accessibility of pricing, which can start as low as $1000 a week, scaling up to five figures, making it an adaptable option for various business sizes. He delves into the differences in lead quality, emphasizing the distinction between transactional customers, who focus on price, and relational customers, who value the connection.

A common pitfall Brian addresses is the dismissal of strategies based on past failures without understanding the underlying reasons. He stresses the importance of proper attribution and measurement to gauge success accurately. From macro attribution, like topline sales, to more granular metrics like search terms driving PPC or SEO, and the use of digital properties like QR codes and Flow Codes for creative measurement, Brian underscores the necessity of benchmarking and connecting various data points for a comprehensive view.

On the duration of mass media campaigns, Brian advises a minimum of six months to truly measure success, highlighting the initial 90 days as a period of building awareness. He shares intriguing insights from eCommerce research, which shows that consumers need an average of 23 exposures to a brand over four to six weeks before making a purchase, depending on the price point.

Brian concludes with invaluable advice for those looking to start mass media campaigns: get your messaging right. It’s crucial to focus on the customer rather than your own story. If your messaging could easily apply to your competitor with a simple logo swap, it’s not targeted enough.

This episode of The Advisory Board Podcast, sponsored by ClientTether, not only sheds light on the current state of mass media advertising but also provides listeners with actionable insights from one of the industry's veterans. Brian Bush’s expertise and the strategic nuggets he shares make this episode a must-listen for anyone looking to navigate the complexities of advertising in today's market.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/58981927Tue, 12 Mar 2024 11:15:01 +0000Dave HansenIn the latest episode of The Advisory Board Podcast, we dive deep into the evolving landscape of mass media advertising, exploring what’s changing, what's working, and how to navigate the vast options available to marketers today. First and foremost,...
Our guest, Brian Bush, brings over 30 years of experience in the media business to the table. As the CEO and Founder of Elite Media Team, based in Columbus, Ohio, Brian has seen firsthand the shifts and turns in the advertising world. Elite Media Team, celebrating its 14th year, boasts a national presence with a local touch in almost every market in the US. Brian, a self-proclaimed die-hard Cleveland sports fan, has the unique perspective of both a seasoned professional and a family man, with over 30 years of marriage, two adult children, a grandchild, and a history of coaching baseball from T-ball through college.

The episode kicks off with a quote from Jeff Bezos, emphasizing the importance of focusing on what works in advertising rather than being caught up in the whirlwind of change. Brian points out that blindly flailing at marketing strategies can lead to disaster. He shares insights on the efficacy of connected TV advertising, noting its superior impression rate per 1000 views compared to standard TV, especially for targeted campaigns. However, he also acknowledges the value of traditional TV advertising for broader coverage.

Discussing strategies that currently work in mass media advertising, Brian highlights the accessibility of pricing, which can start as low as $1000 a week, scaling up to five figures, making it an adaptable option for various business sizes. He delves into the differences in lead quality, emphasizing the distinction between transactional customers, who focus on price, and relational customers, who value the connection.

A common pitfall Brian addresses is the dismissal of strategies based on past failures without understanding the underlying reasons. He stresses the importance of proper attribution and measurement to gauge success accurately. From macro attribution, like topline sales, to more granular metrics like search terms driving PPC or SEO, and the use of digital properties like QR codes and Flow Codes for creative measurement, Brian underscores the necessity of benchmarking and connecting various data points for a comprehensive view.

On the duration of mass media campaigns, Brian advises a minimum of six months to truly measure success, highlighting the initial 90 days as a period of building awareness. He shares intriguing insights from eCommerce research, which shows that consumers need an average of 23 exposures to a brand over four to six weeks before making a purchase, depending on the price point.

Brian concludes with invaluable advice for those looking to start mass media campaigns: get your messaging right. It’s crucial to focus on the customer rather than your own story. If your messaging could easily apply to your competitor with a simple logo swap, it’s not targeted enough.

This episode of The Advisory Board Podcast, sponsored by ClientTether, not only sheds light on the current state of mass media advertising but also provides listeners with actionable insights from one of the industry's veterans. Brian Bush’s expertise and the strategic nuggets he shares make this episode a must-listen for anyone looking to navigate the complexities of advertising in today's market.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay...]]>2873advertising,business,connected,digital,franchise,franchisecrm,franchisee,franchising,franchisor,growth,marketing,mass,media,strategies,strategy,tips,tvfalse47fullUnlocking FranDev Marketing Secrets with Madeleine Zook | Advisory Board Podcasthttps://www.spreaker.com/episode/unlocking-frandev-marketing-secrets-with-madeleine-zook-advisory-board-podcast--58817848
In this episode, we had the pleasure of chatting with the dynamic Madeleine Zook, the Chief Marketing Officer at Premium Service Brands. Juggling the roles of marketing guru, wife, and parent to three energetic kids, Madeleine is like a pro-baller scoring a thousand points in the game of multitasking. Her passion? Taking care of franchisees and navigating the ever-evolving landscape of digital marketing.

We kicked off the discussion by dissecting the current digital marketing scene for Zors and Zees. Madeleine candidly shared her insights, highlighting the pitfalls of relying solely on digital agencies and the importance of asking the right questions. From direct mailers to the enigmatic realm of digital ROI, she emphasized the need for double-digit impressions to truly engage with your audience.

But what's the silver bullet for FranDev, you ask? According to Madeleine, it's a bit like spotting the quiet, wealthy, and unassuming guy at the end of the bar – easy to miss but essential for success. FranDev, she explains, thrives on a unique blend of tradition and innovation, with culture reigning supreme. As she eloquently put it, there's no universal playbook; it's all about nurturing a community ready to embrace growth.

Next up, we delved into the nitty-gritty of budgeting for FranDev marketing. Madeleine broke it down with precision, revealing the numbers behind successful campaigns. Whether you're investing in consultants or flying solo, she stressed the importance of allocating sufficient resources and never settling for second best.

But how do you measure success in FranDev marketing? Madeleine's answer was clear – it's all about optimization and never resting on prior achievements. From dedicated teams to expert guidance, she emphasized the need for a tailored approach to ensure growth and sustainability.
Wrapping up, Madeleine left us with some crucial questions to ponder. Do you have the right team in place? Are you ready to embrace the ever-changing landscape of FranDev marketing? As we bid adieu to Madeleine, her insights lingered, reminding us that in the world of franchising, adaptability is key, and with the right strategy, success is within reach.

Thanks again to our sponsor, ClientTether, for making this episode possible. And until next time, keep innovating, keep growing, and keep listening to The Advisory Board Podcast.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/58817848Tue, 27 Feb 2024 12:15:01 +0000Dave HansenWelcome back to The Advisory Board Podcast, where we dive deep into the world of franchising and business growth with the leading minds in the franchising industry. Today's episode is powered by our fantastic sponsor, ClientTether – helping you tether...
In this episode, we had the pleasure of chatting with the dynamic Madeleine Zook, the Chief Marketing Officer at Premium Service Brands. Juggling the roles of marketing guru, wife, and parent to three energetic kids, Madeleine is like a pro-baller scoring a thousand points in the game of multitasking. Her passion? Taking care of franchisees and navigating the ever-evolving landscape of digital marketing.

We kicked off the discussion by dissecting the current digital marketing scene for Zors and Zees. Madeleine candidly shared her insights, highlighting the pitfalls of relying solely on digital agencies and the importance of asking the right questions. From direct mailers to the enigmatic realm of digital ROI, she emphasized the need for double-digit impressions to truly engage with your audience.

But what's the silver bullet for FranDev, you ask? According to Madeleine, it's a bit like spotting the quiet, wealthy, and unassuming guy at the end of the bar – easy to miss but essential for success. FranDev, she explains, thrives on a unique blend of tradition and innovation, with culture reigning supreme. As she eloquently put it, there's no universal playbook; it's all about nurturing a community ready to embrace growth.

Next up, we delved into the nitty-gritty of budgeting for FranDev marketing. Madeleine broke it down with precision, revealing the numbers behind successful campaigns. Whether you're investing in consultants or flying solo, she stressed the importance of allocating sufficient resources and never settling for second best.

But how do you measure success in FranDev marketing? Madeleine's answer was clear – it's all about optimization and never resting on prior achievements. From dedicated teams to expert guidance, she emphasized the need for a tailored approach to ensure growth and sustainability.
Wrapping up, Madeleine left us with some crucial questions to ponder. Do you have the right team in place? Are you ready to embrace the ever-changing landscape of FranDev marketing? As we bid adieu to Madeleine, her insights lingered, reminding us that in the world of franchising, adaptability is key, and with the right strategy, success is within reach.

Thanks again to our sponsor, ClientTether, for making this episode possible. And until next time, keep innovating, keep growing, and keep listening to The Advisory Board Podcast.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2406business,digital,franchise,franchisecrm,franchisee,franchising,franchisor,growth,marketing,strategyfalse47fullThe Power of AI in Franchise Marketing: Discover How Masters Use Ithttps://www.spreaker.com/episode/the-power-of-ai-in-franchise-marketing-discover-how-masters-use-it--58614565Welcome back to another episode of The Advisory Board Podcast, where we dive deep into the strategies that shape success in business and innovation. This episode is a riveting journey through the evolution of digital marketing, made even more special thanks to our wonderful sponsor, ClientTether—your go-to solution for enhancing client engagement and automating communication. A huge thank you to them for supporting our exploration into the future of marketing!

Today, we're thrilled to host Russell Burnett, the visionary Founder and CEO of Online Image. Celebrating 15 years since he launched his groundbreaking company, Russell has positioned himself as a titan in the realm of high-tech marketing, specializing in SEO/PPC, with his ventures including OIX—a comprehensive business operations platform, Leashed.ai, and a focus on ADA compliance. Beyond his professional accolades, Russell is a proud Kansas City Chiefs super fan, adding a dash of spirited fandom to his impressive resume.

Russell’s journey into leveraging AI in marketing since 2011 provides us with a unique perspective on how the marketing landscape is undergoing its current transformative wave. He shares invaluable insights into the pivotal areas where savvy marketers should harness AI's power, emphasizing content development's critical role. According to Russell, the balance between human engagement and AI is not just a goal but a necessity in today's digital marketing space. Key takeaways from our conversation include:

Generating Ideas Rapidly: How AI can be used for brainstorming in both personal and professional settings, offering a speed that human creativity can't always match.
Content Creation: The importance of contextualized and personalized content, and how AI tools are revolutionizing this process, making it more efficient and targeted.
Comparative Analysis of SEO Ranking Factors: Russell sheds light on using AI for a comparative analysis to optimize performance, ensuring that marketing efforts are not just seen but also impactful.
Appointment Scheduling and Predictive Behavior Analysis: He highlights how AI can streamline appointment scheduling and predict consumer behavior, making businesses more proactive and responsive to their audience's needs.

Generating Ideas Rapidly: How AI can be used for brainstorming in both personal and professional settings, offering a speed that human creativity can't always match.
Content Creation: The importance of contextualized and personalized content, and how AI tools are revolutionizing this process, making it more efficient and targeted.
Comparative Analysis of SEO Ranking Factors: Russell sheds light on using AI for a comparative analysis to optimize performance, ensuring that marketing efforts are not just seen but also impactful.
Appointment Scheduling and Predictive Behavior Analysis: He highlights how AI can streamline appointment scheduling and predict consumer behavior, making businesses more proactive and responsive to their audience's needs.

As we explore how the marketing landscape is changing, Russell emphasizes the importance of staying ahead by integrating AI into marketing strategies. From rapid idea generation to predictive analytics, the potential for AI to enhance marketing efforts is boundless.

So, whether you're a marketing maven looking to sharpen your toolkit or a business owner curious about the future of digital engagement, this episode with Russell Burnett offers a treasure trove of insights, strategies, and foresight into leveraging AI to elevate your marketing game.

Remember, the key to thriving in this ever-evolving landscape is finding the perfect harmony between technological advancements and the irreplaceable human touch. Thank you for tuning in, and a special thanks again to ClientTether for making this insightful conversation possible. Stay innovative, and see you in the next episode of The Advisory Board Podcast!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1635aiinmarketing,franchise,franchisecrm,franchisee,franchiseoperations,franchising,franchisor,frandev,marketingfalse46fullThe Playbook for Multi-Unit Franchise Ownershttps://www.spreaker.com/episode/the-playbook-for-multi-unit-franchise-owners--57955971Welcome to another exciting episode of the Advisory Board Podcast, where we bring you invaluable insights from industry experts! In this episode, our guest is none other than Jesse Keyser, co-founder of Keyser Enterprises and a highly successful multi-unit franchise owner.

Jesse's journey began while attending college at Southern Illinois University at Carbondale, where he joined a small technology start-up. From there, he ventured into the world of entrepreneurship and opened multiple Little Caesars Pizza locations, eventually selling them all. He also became a Valpak franchisee and later opened Sport Clips Haircuts, currently owning 27 locations across five states. Additionally, Jesse and his partners operate Oxi Fresh Carpet Cleaning territories and are in the process of opening Ideal Image locations nationwide.

During our conversation, Jesse shared some invaluable key takeaways. He highlighted the importance of looking for mature franchises with aging owners nearing retirement as lucrative acquisition opportunities. Jesse emphasized that franchisors should have corporate stores to test concepts before franchising, reducing the R&D burden on franchisees. He also stressed the immense value of participating in mastermind groups to gain shared insights and attending the Multi-Unit Franchising Conference for networking and continuous learning.

We delved into various topics, including finding the right franchise brand. Jesse advised seeking brands with a clear target customer and employee profile that aligns with the concept. He also emphasized targeting a 36-month ROI timeline and exit multiples above build cost. Jesse mentioned that mature, established brands (20+ years) provide more acquisition opportunities as owners retire, while emerging brands offer the advantage of cherry-picking prime locations if you get in early.

We also discussed operating multi-unit franchises. Jesse stressed the importance of deeply understanding your financials and having robust systems in place. He highlighted the need to develop leadership skills to effectively manage diverse personalities and leadership styles. Regular benchmarking through peer mastermind groups and franchise conferences was another key aspect he emphasized.

When it comes to franchisor considerations, Jesse shared valuable insights. He explained the significance of requiring corporate stores to test concepts before franchising to avoid burdening franchisees with R&D expenses. He also emphasized the balance between implementing franchisee feedback and maintaining brand standards. Above all, Jesse emphasized that prioritizing strong franchisee relationships should be the number one focus for franchisors.

For aspiring multi-unit owners, Jesse had some valuable advice. He recommended attending the Multi-Unit Franchising Conference, an incredible platform for networking and learning from top operators. Jesse emphasized the importance of targeting average performance levels, rather than just focusing on the top 10%. He stressed the need for franchises with clear unit economics and strong franchisee profitability.

Thank you, Jesse Keyser, for sharing your wealth of knowledge and insights with us!
To learn more about the fascinating world of franchising and to discover how ClientTether can help streamline your franchise operations, check out www.clienttether.com, our proud sponsor for this episode!

Stay tuned for more exciting episodes of the Advisory Board Podcast, where we continue to bring you thought-provoking discussions with industry leaders.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/57955971Tue, 06 Feb 2024 12:15:02 +0000Dave HansenWelcome to another exciting episode of the Advisory Board Podcast, where we bring you invaluable insights from industry experts! In this episode, our guest is none other than Jesse Keyser, co-founder of Keyser Enterprises and a highly successful...Welcome to another exciting episode of the Advisory Board Podcast, where we bring you invaluable insights from industry experts! In this episode, our guest is none other than Jesse Keyser, co-founder of Keyser Enterprises and a highly successful multi-unit franchise owner.

Jesse's journey began while attending college at Southern Illinois University at Carbondale, where he joined a small technology start-up. From there, he ventured into the world of entrepreneurship and opened multiple Little Caesars Pizza locations, eventually selling them all. He also became a Valpak franchisee and later opened Sport Clips Haircuts, currently owning 27 locations across five states. Additionally, Jesse and his partners operate Oxi Fresh Carpet Cleaning territories and are in the process of opening Ideal Image locations nationwide.

During our conversation, Jesse shared some invaluable key takeaways. He highlighted the importance of looking for mature franchises with aging owners nearing retirement as lucrative acquisition opportunities. Jesse emphasized that franchisors should have corporate stores to test concepts before franchising, reducing the R&D burden on franchisees. He also stressed the immense value of participating in mastermind groups to gain shared insights and attending the Multi-Unit Franchising Conference for networking and continuous learning.

We delved into various topics, including finding the right franchise brand. Jesse advised seeking brands with a clear target customer and employee profile that aligns with the concept. He also emphasized targeting a 36-month ROI timeline and exit multiples above build cost. Jesse mentioned that mature, established brands (20+ years) provide more acquisition opportunities as owners retire, while emerging brands offer the advantage of cherry-picking prime locations if you get in early.

We also discussed operating multi-unit franchises. Jesse stressed the importance of deeply understanding your financials and having robust systems in place. He highlighted the need to develop leadership skills to effectively manage diverse personalities and leadership styles. Regular benchmarking through peer mastermind groups and franchise conferences was another key aspect he emphasized.

When it comes to franchisor considerations, Jesse shared valuable insights. He explained the significance of requiring corporate stores to test concepts before franchising to avoid burdening franchisees with R&D expenses. He also emphasized the balance between implementing franchisee feedback and maintaining brand standards. Above all, Jesse emphasized that prioritizing strong franchisee relationships should be the number one focus for franchisors.

For aspiring multi-unit owners, Jesse had some valuable advice. He recommended attending the Multi-Unit Franchising Conference, an incredible platform for networking and learning from top operators. Jesse emphasized the importance of targeting average performance levels, rather than just focusing on the top 10%. He stressed the need for franchises with clear unit economics and strong franchisee profitability.

Thank you, Jesse Keyser, for sharing your wealth of knowledge and insights with us!
To learn more about the fascinating world of franchising and to discover how ClientTether can help streamline your franchise operations, check out www.clienttether.com, our proud sponsor for this episode!

Stay tuned for more exciting episodes of the Advisory Board Podcast, where we continue to bring you thought-provoking discussions with industry leaders.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow...]]>2196franchise,franchising,frandev,mufc,multi-unit,ownership,salesfalse45fullMastering Franchisor Operations: Unlocking 4 Game-changing Optimization Techniqueshttps://www.spreaker.com/episode/mastering-franchisor-operations-unlocking-4-game-changing-optimization-techniques--58249654
In this episode, we dive deep with Jam Hashmi, a seasoned player in the world of franchising for almost 23 years. He owns and operates a Digital Marketing Agency that works with the Franchise Industry, ClickTecs, a Google Adwords Certified Partner specializing in Search Engine and Social Media Marketing as well as Website design and development for multi-location franchise businesses. He is also the co-founder and CEO of FranchiseSoft, a franchise management software company with modules for Franchisee Management, Onboarding, Franchisee Training through a Learning Management System, Franchisee Support and Financial Royalty Reporting.

Jam kicks things off by emphasizing the critical nature of a well-defined system for emerging franchisors. Having a prototype is one thing, but without a structured blueprint for mass production, challenges arise. The key? Knowing every task from signing the franchise agreement to opening the doors, ensuring revenue flows.

Moving to established franchisors, Jam uncovers a common challenge - inconsistent communication. This misalignment between head office support teams and franchisees leads to operational inefficiencies. Mixed messages and lost cycles become the unfortunate result.

In the era of remote work, Jam sheds light on the e-learning revolution. Online platforms for standardized training not only save HR costs but also ensure a consistent message. Franchisors are now extending this to training not just their employees but franchisees and their staff, creating a harmonious network.

Jam discusses the heartbeat of franchisors - ongoing fees. While some are stuck in manual processes with spreadsheets and rubber bands, the advanced ones have embraced automation. Imagine a system that pulls revenue data, does complex calculations, generates invoices, and even runs an ACH debit. Cool, right?

A huge shoutout to our sponsor, ClientTether. Join us in the next episode as we unravel more secrets from the minds shaping the future of franchising. Until then, stay curious and stay ahead! #AdvisoryBoardPodcast #FranchisingInsights #BusinessGrowth #FranDev

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/58249654Tue, 30 Jan 2024 10:15:01 +0000Dave HansenWelcome to The Advisory Board Podcast, proudly sponsored by ClientTether. In this episode, we dive deep with Jam Hashmi, a seasoned player in the world of franchising for almost 23 years. He owns and operates a Digital Marketing Agency that works...
In this episode, we dive deep with Jam Hashmi, a seasoned player in the world of franchising for almost 23 years. He owns and operates a Digital Marketing Agency that works with the Franchise Industry, ClickTecs, a Google Adwords Certified Partner specializing in Search Engine and Social Media Marketing as well as Website design and development for multi-location franchise businesses. He is also the co-founder and CEO of FranchiseSoft, a franchise management software company with modules for Franchisee Management, Onboarding, Franchisee Training through a Learning Management System, Franchisee Support and Financial Royalty Reporting.

Jam kicks things off by emphasizing the critical nature of a well-defined system for emerging franchisors. Having a prototype is one thing, but without a structured blueprint for mass production, challenges arise. The key? Knowing every task from signing the franchise agreement to opening the doors, ensuring revenue flows.

Moving to established franchisors, Jam uncovers a common challenge - inconsistent communication. This misalignment between head office support teams and franchisees leads to operational inefficiencies. Mixed messages and lost cycles become the unfortunate result.

In the era of remote work, Jam sheds light on the e-learning revolution. Online platforms for standardized training not only save HR costs but also ensure a consistent message. Franchisors are now extending this to training not just their employees but franchisees and their staff, creating a harmonious network.

Jam discusses the heartbeat of franchisors - ongoing fees. While some are stuck in manual processes with spreadsheets and rubber bands, the advanced ones have embraced automation. Imagine a system that pulls revenue data, does complex calculations, generates invoices, and even runs an ACH debit. Cool, right?

A huge shoutout to our sponsor, ClientTether. Join us in the next episode as we unravel more secrets from the minds shaping the future of franchising. Until then, stay curious and stay ahead! #AdvisoryBoardPodcast #FranchisingInsights #BusinessGrowth #FranDev

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2592business,clicktecs,clienttether,digital,entrepreneurship,franchise,franchisee,franchises,franchisesoft,franchising,franchisor,frandev,industry,insights,leads,marketing,operations,sales,strategize,strategyfalse44fullThe Secret To Crafting Profitable Broker Referral Partnershipshttps://www.spreaker.com/episode/the-secret-to-crafting-profitable-broker-referral-partnerships--58249650
With eight years as a BAI consultant and four years as the franchisor FranDev for Homewell Care Services, Brandon brings a wealth of experience to the table. Beyond the boardroom, he's a family man with four kids, and his love for the outdoors is evident in his non-profit board involvement.BAI, a thriving entity for 30 years, is at the forefront of franchise sales, and Brandon shares insights into the evolving landscape.

He emphasizes the importance of fit when incorporating brokers into your strategy and advocates for a diversified lead flow. Brokers, he notes, are more than just lead generators; they are valuable networking relationships that require time and effort investment.Brandon delves into franchise recruitment processes, stressing the significance of not solely focusing on closing deals. Instead, he encourages brands to work with multiple networks, provided there's a diverse lead flow.

Brokers should be part of a holistic strategy, not standalone.To engage brokers effectively, Brandon suggests hosting webinars, offering incentives, and sharing dead leads still interested in franchising.

Understanding the mindset of brokers is crucial, and consistent communication, avoiding spam, and educating them about the perfect fit are key strategies.Curious about when your brand is ready to work with brokers?

Brandon provides valuable advice, emphasizing the 20-50 location range, good brand history, and ample territory availability. For early-stage brands, he recommends modeling after the founder, focusing on customer and employee validation, and knowing your avatar.

Tune in for this insightful conversation with Brandon Clifford, where we unravel the intricacies of franchise sales, broker relationships, and the dynamic world of BAI. A big thank you to our sponsor, ClientTether, for making this episode possible. Remember, success in franchising is not just about deals; it's about building lasting relationships. Happy listening!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/58249650Tue, 23 Jan 2024 12:15:02 +0000Dave HansenWelcome to another exciting episode of The Advisory Board Podcast, proudly sponsored by ClientTether. In today's episode, we sit down with Brandon Clifford, the dynamic COO of Business Alliance Inc (BAI), a seasoned entrepreneur who dove into the...
With eight years as a BAI consultant and four years as the franchisor FranDev for Homewell Care Services, Brandon brings a wealth of experience to the table. Beyond the boardroom, he's a family man with four kids, and his love for the outdoors is evident in his non-profit board involvement.BAI, a thriving entity for 30 years, is at the forefront of franchise sales, and Brandon shares insights into the evolving landscape.

He emphasizes the importance of fit when incorporating brokers into your strategy and advocates for a diversified lead flow. Brokers, he notes, are more than just lead generators; they are valuable networking relationships that require time and effort investment.Brandon delves into franchise recruitment processes, stressing the significance of not solely focusing on closing deals. Instead, he encourages brands to work with multiple networks, provided there's a diverse lead flow.

Brokers should be part of a holistic strategy, not standalone.To engage brokers effectively, Brandon suggests hosting webinars, offering incentives, and sharing dead leads still interested in franchising.

Understanding the mindset of brokers is crucial, and consistent communication, avoiding spam, and educating them about the perfect fit are key strategies.Curious about when your brand is ready to work with brokers?

Brandon provides valuable advice, emphasizing the 20-50 location range, good brand history, and ample territory availability. For early-stage brands, he recommends modeling after the founder, focusing on customer and employee validation, and knowing your avatar.

Tune in for this insightful conversation with Brandon Clifford, where we unravel the intricacies of franchise sales, broker relationships, and the dynamic world of BAI. A big thank you to our sponsor, ClientTether, for making this episode possible. Remember, success in franchising is not just about deals; it's about building lasting relationships. Happy listening!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2128bai,brokers,franchise,franchising,frandev,sales,strategyfalse43fullBecoming Emotionally Resilient through Hardshiphttps://www.spreaker.com/episode/becoming-emotionally-resilient-through-hardship--57956000
Jeff's incredible resilience is evident as he discusses overcoming challenges and reframing setbacks as opportunities for growth. He emphasizes the importance of mindset management, recounting how he entered a "sauna of self-pity" but ultimately flipped the switch to focus on solutions rather than problems.

Facing the adversity of being told he couldn't walk, Jeff shifted his mindset and found joy in mental exercises and envisioning himself walking.

In this episode, listeners are treated to Jeff's transformative strategies, including the power of "I AM language" to affirm strength and capability. The "daily dime" routine, five minutes in the morning and five at night, becomes a tool for changing life trajectories.

Jeff encourages reframing each day, celebrating small victories, and embracing failure as a stepping stone to success.

He also introduces the three-step process to success, represented by KFC:
Know what you want,
Finish what you start,
and Celebrate the process.

His wisdom extends to the "law of the harvest," highlighting the importance of what we consume in shaping our outcomes.

For those seeking inspiration and practical tools for personal and professional growth, Jeff Griffin's episode is a beacon of hope and motivation. To learn more about Jeff's insights and motivational strategies, visit griffinmotivation.com and embark on your own journey of triumph and transformation.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/57956000Tue, 16 Jan 2024 12:30:02 +0000Dave HansenIn this inspiring episode of The Advisory Board Podcast, CEO and founder of Griffin Motivation, Jeff Griffin, takes listeners on his journey from being 6'1'' to 4'7'' and shares profound life lessons about gaining resilience. Jeff's incredible...
Jeff's incredible resilience is evident as he discusses overcoming challenges and reframing setbacks as opportunities for growth. He emphasizes the importance of mindset management, recounting how he entered a "sauna of self-pity" but ultimately flipped the switch to focus on solutions rather than problems.

Facing the adversity of being told he couldn't walk, Jeff shifted his mindset and found joy in mental exercises and envisioning himself walking.

In this episode, listeners are treated to Jeff's transformative strategies, including the power of "I AM language" to affirm strength and capability. The "daily dime" routine, five minutes in the morning and five at night, becomes a tool for changing life trajectories.

Jeff encourages reframing each day, celebrating small victories, and embracing failure as a stepping stone to success.

He also introduces the three-step process to success, represented by KFC:
Know what you want,
Finish what you start,
and Celebrate the process.

His wisdom extends to the "law of the harvest," highlighting the importance of what we consume in shaping our outcomes.

For those seeking inspiration and practical tools for personal and professional growth, Jeff Griffin's episode is a beacon of hope and motivation. To learn more about Jeff's insights and motivational strategies, visit griffinmotivation.com and embark on your own journey of triumph and transformation.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3354franchising,inspiration,overcoming,resilience,strengthfalse42fullMindful Franchise Mapping Strategies with Zach Beutlerhttps://www.spreaker.com/episode/mindful-franchise-mapping-strategies-with-zach-beutler--58249189Welcome to another thrilling episode of The Advisory Board Podcast, brought to you by our episode sponsor, ClientTether!

Get ready for some actionable advice from the real franchising experts. In this episode, we have the pleasure of hosting the incredible Zach Beutler, Founding Partner of Horsepower Brands, who's a total rockstar when it comes to franchise development. With over 15 brands and close to 5000 territories under his belt, Zach is here to drop some serious knowledge bombs.

Territory strategy is absolutely crucial when it comes to building a successful franchise, and Zach dives headfirst into this topic. But hey, let's get one thing straight - territories don't automatically equal moolah. It's all about the placements, baby! Zach spills the beans on how to build up those metro markets with more owners and optimize truck density per metro. Oh, and did we mention that Horsepower Brands averages just over 3 territories per placement? They're all about growing the brand and individual territories, giving the franchis owner more earning potential!

Now, let's talk about one of the biggest mistakes in franchising - giving away too much territory. It's like having a big ol' pizza and only taking a tiny bite, ya feel?

According to Zach, many businesses make this mistake, building territories that are way too big. But profitable concepts are all about density, baby! Zach spills the tea on how to optimize that Geographical Business Plan (GBP) and operate within a 2.5 mile radius for optimal results. Oh, and he even gives a rad example of splitting Dallas along the George Bush Turnpike border.

Talk about mapping like a boss!But wait, there's more! Zach breaks down the key steps to building an optimal mapping strategy. Pre-mapping the country is a must, but don't forget to pay attention to those county rules, my friend.

Permitting and licensing laws can be a total buzzkill, so make sure you're in the know. And hey, understanding true demographic behavior is a game-changer.

Different income levels require different marketing approaches, so don't sleep on those lower-income sectors. They could be your ticket to some serious revenue!

Oh, and let's not forget about multi-packs, baby! Zach spills the beans on how to determine how many to sell. It's all about finding that sweet spot, my friend. And hey, don't go giving away your territory like it's Halloween candy.

Territory is a limited commodity, so hold onto it tight.

If you need some expert guidance or professional services to nail that mapping strategy, don't hesitate to reach out.Get ready to level up your franchise game with Zach's amazing insights. Trust us, this episode is pure gold.

Tune in now and get ready to dominate the franchising world! And huge shoutout to our sponsor, ClientTether, for making this episode possible.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/58249189Wed, 10 Jan 2024 13:25:01 +0000Dave HansenWelcome to another thrilling episode of The Advisory Board Podcast, brought to you by our episode sponsor, ClientTether! Get ready for some actionable advice from the real franchising experts. In this episode, we have the pleasure of hosting the...Welcome to another thrilling episode of The Advisory Board Podcast, brought to you by our episode sponsor, ClientTether!

Get ready for some actionable advice from the real franchising experts. In this episode, we have the pleasure of hosting the incredible Zach Beutler, Founding Partner of Horsepower Brands, who's a total rockstar when it comes to franchise development. With over 15 brands and close to 5000 territories under his belt, Zach is here to drop some serious knowledge bombs.

Territory strategy is absolutely crucial when it comes to building a successful franchise, and Zach dives headfirst into this topic. But hey, let's get one thing straight - territories don't automatically equal moolah. It's all about the placements, baby! Zach spills the beans on how to build up those metro markets with more owners and optimize truck density per metro. Oh, and did we mention that Horsepower Brands averages just over 3 territories per placement? They're all about growing the brand and individual territories, giving the franchis owner more earning potential!

Now, let's talk about one of the biggest mistakes in franchising - giving away too much territory. It's like having a big ol' pizza and only taking a tiny bite, ya feel?

According to Zach, many businesses make this mistake, building territories that are way too big. But profitable concepts are all about density, baby! Zach spills the tea on how to optimize that Geographical Business Plan (GBP) and operate within a 2.5 mile radius for optimal results. Oh, and he even gives a rad example of splitting Dallas along the George Bush Turnpike border.

Talk about mapping like a boss!But wait, there's more! Zach breaks down the key steps to building an optimal mapping strategy. Pre-mapping the country is a must, but don't forget to pay attention to those county rules, my friend.

Permitting and licensing laws can be a total buzzkill, so make sure you're in the know. And hey, understanding true demographic behavior is a game-changer.

Different income levels require different marketing approaches, so don't sleep on those lower-income sectors. They could be your ticket to some serious revenue!

Oh, and let's not forget about multi-packs, baby! Zach spills the beans on how to determine how many to sell. It's all about finding that sweet spot, my friend. And hey, don't go giving away your territory like it's Halloween candy.

Territory is a limited commodity, so hold onto it tight.

If you need some expert guidance or professional services to nail that mapping strategy, don't hesitate to reach out.Get ready to level up your franchise game with Zach's amazing insights. Trust us, this episode is pure gold.

Tune in now and get ready to dominate the franchising world! And huge shoutout to our sponsor, ClientTether, for making this episode possible.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1984brands,clienttether,franchise,franchising,frandev,horsepower,mapping,sales,territoryfalse41fullFrom Family Franchise to Scaling Enterprisehttps://www.spreaker.com/episode/from-family-franchise-to-scaling-enterprise--57075670
A second-generation leader, Adam gives us an insider's view of the journey from a childhood surrounded by the family business to steering Anago Cleaning Systems to new heights.Anago Cleaning Systems, established in 1989, boasts 1800 unit franchises and has secured its place at #36 on Entrepreneur 500. Adam, a second-degree Blackbelt in Tae Kwan Do, introduces us to the three-tier franchise system comprising the Corporate office, Master Franchise, and Unit franchise.

We explore Adam's unconventional path to the CEO role, starting at the bottom in 2009 after leaving a high-flying finance job. Adam's experience, including emptying diaper pails in a daycare, was a humbling journey that allowed him to understand the business from every angle.Succession planning was always on the horizon, and Adam shares his father's sage advice: gain experience outside the family business and earn your stripes in corporate America.

The transition to leadership came in 2015 when Adam became the CEO, bringing both challenges and growth opportunities.During the challenging times of COVID, Anago Cleaning Systems pivoted from a bottom-line expense to an essential service. Adam details the decision-making process, the importance of team collaboration, and the realization that he was wearing all the C-Suite hats simultaneously.

The hardest part of this transformative journey, according to Adam, was realizing that he couldn't do it all.

Transitioning from a lifestyle business to a true enterprise brought unique challenges, especially in navigating technology and time constraints.However, the results speak volumes.

In just 18 months, Adam hired six executives and successfully reached a $100 million goal. Now, with eyes set on the future, the plan is to hit $300 million by 2028.

Adam leaves us with words of wisdom: Build everything to scale, as if you're aiming to be a big enterprise.

This episode is a goldmine for aspiring leaders and entrepreneurs, offering insights into leadership, growth strategies, and the power of scaling for success.Tune in to learn from Adam Povlitz's journey and discover the keys to transforming a business into a true enterprise!

#LeadershipJourney #BusinessTransformation #ScalingForSuccess

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/57075670Thu, 05 Oct 2023 11:45:02 +0000Dave HansenIn this episode of The Advisory Board Podcast, we sit down with Adam Povlitz, the dynamic CEO of Anago Cleaning Systems. A second-generation leader, Adam gives us an insider's view of the journey from a childhood surrounded by the family business to...
A second-generation leader, Adam gives us an insider's view of the journey from a childhood surrounded by the family business to steering Anago Cleaning Systems to new heights.Anago Cleaning Systems, established in 1989, boasts 1800 unit franchises and has secured its place at #36 on Entrepreneur 500. Adam, a second-degree Blackbelt in Tae Kwan Do, introduces us to the three-tier franchise system comprising the Corporate office, Master Franchise, and Unit franchise.

We explore Adam's unconventional path to the CEO role, starting at the bottom in 2009 after leaving a high-flying finance job. Adam's experience, including emptying diaper pails in a daycare, was a humbling journey that allowed him to understand the business from every angle.Succession planning was always on the horizon, and Adam shares his father's sage advice: gain experience outside the family business and earn your stripes in corporate America.

The transition to leadership came in 2015 when Adam became the CEO, bringing both challenges and growth opportunities.During the challenging times of COVID, Anago Cleaning Systems pivoted from a bottom-line expense to an essential service. Adam details the decision-making process, the importance of team collaboration, and the realization that he was wearing all the C-Suite hats simultaneously.

The hardest part of this transformative journey, according to Adam, was realizing that he couldn't do it all.

Transitioning from a lifestyle business to a true enterprise brought unique challenges, especially in navigating technology and time constraints.However, the results speak volumes.

In just 18 months, Adam hired six executives and successfully reached a $100 million goal. Now, with eyes set on the future, the plan is to hit $300 million by 2028.

Adam leaves us with words of wisdom: Build everything to scale, as if you're aiming to be a big enterprise.

This episode is a goldmine for aspiring leaders and entrepreneurs, offering insights into leadership, growth strategies, and the power of scaling for success.Tune in to learn from Adam Povlitz's journey and discover the keys to transforming a business into a true enterprise!

#LeadershipJourney #BusinessTransformation #ScalingForSuccess

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2370franchise,franchising,growth,next-gen,strategy,success,successionfalse3full4 Rules for Responsible Franchise Growthhttps://www.spreaker.com/episode/4-rules-for-responsible-franchise-growth--56936412
Drew delves into the essence of the modern franchise development model, emphasizing the importance of fostering a team where staff are true participants and leaders in the franchising journey. He raises the pivotal question of what responsible growth truly entails and discusses the critical need to recognize when it's time to throttle down franchise development.

A central theme of the episode revolves around the quote that guides Drew: "You spent so much time trying to figure out how you could that you never tried to figure out if you should."

Drew emphasizes the need to prioritize essential aspects such as proper operations support, efficient supply chain management, real estate considerations, and digital marketing strategies to maintain a balanced growth trajectory.

Drew further highlights the legal ramifications of irresponsible growth in the franchise industry, cautioning against it and shedding light on potential lawsuits, especially in franchise sales. He emphasizes that franchisees seeking recourse from franchisors are not uncommon.

A key insight Drew offers is that the true heroes of the franchise story are the franchisees. To grow a franchise brand responsibly, he advises having the right capital to invest in infrastructure, addressing franchisees' needs comprehensively, and measuring the true cost of supporting franchisees as an investment in their future success

Drew's mantra, "Slow is smooth, and smooth is fast," underscores the importance of proving the franchise model before rapid expansion. He stresses the significance of having people with high emotional intelligence to support franchisees and recruit the right individuals to join your franchise.Finally,

Drew recommends regular quarterly reviews of the organization's health, using tools like EOS/Traction to ensure alignment and progress. This episode is a valuable resource for anyone in the franchise industry, providing actionable insights and a roadmap to responsible franchise growth.Tune in to gain wisdom from Drew Chalfant on the Four Rules for Responsible Franchise Growth and discover how to navigate the dynamic world of franchising successfully.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56936412Tue, 26 Sep 2023 11:00:02 +0000Dave HansenIn this insightful episode of The Advisory Board Podcast, we welcome Drew Chalfant, Chief Operating Officer of FranDevCo, who shares his unique journey from being a recovering franchise attorney to a seasoned franchise expert. Drew's diverse...
Drew delves into the essence of the modern franchise development model, emphasizing the importance of fostering a team where staff are true participants and leaders in the franchising journey. He raises the pivotal question of what responsible growth truly entails and discusses the critical need to recognize when it's time to throttle down franchise development.

A central theme of the episode revolves around the quote that guides Drew: "You spent so much time trying to figure out how you could that you never tried to figure out if you should."

Drew emphasizes the need to prioritize essential aspects such as proper operations support, efficient supply chain management, real estate considerations, and digital marketing strategies to maintain a balanced growth trajectory.

Drew further highlights the legal ramifications of irresponsible growth in the franchise industry, cautioning against it and shedding light on potential lawsuits, especially in franchise sales. He emphasizes that franchisees seeking recourse from franchisors are not uncommon.

A key insight Drew offers is that the true heroes of the franchise story are the franchisees. To grow a franchise brand responsibly, he advises having the right capital to invest in infrastructure, addressing franchisees' needs comprehensively, and measuring the true cost of supporting franchisees as an investment in their future success

Drew's mantra, "Slow is smooth, and smooth is fast," underscores the importance of proving the franchise model before rapid expansion. He stresses the significance of having people with high emotional intelligence to support franchisees and recruit the right individuals to join your franchise.Finally,

Drew recommends regular quarterly reviews of the organization's health, using tools like EOS/Traction to ensure alignment and progress. This episode is a valuable resource for anyone in the franchise industry, providing actionable insights and a roadmap to responsible franchise growth.Tune in to gain wisdom from Drew Chalfant on the Four Rules for Responsible Franchise Growth and discover how to navigate the dynamic world of franchising successfully.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2440franchise,franchising,franchisor,frandev,growth,operations,salesfalse3fullIntentional Mindset Management through Major Challengeshttps://www.spreaker.com/episode/intentional-mindset-management-through-major-challenges--56862956
Devin is not just an accomplished entrepreneur but also a visionary leader and marketing maestro. Under his leadership, Kennected has achieved unprecedented success, boasting 55 employees and an impressive $25 million in total sales, earning a spot on the prestigious INC. 5000 ranking at #438 with an astounding 1,102% growth in 2022.

Devin's vision transcends mere business success; he aspires to build a world where relationships hold more value than money, fostering a culture of mutual support among professionals. This noble vision has led Kennected to be recognized as a "Top Place to Work" in Indianapolis.

While he is thriving now, his life journey hasn't been without its share of challenges. At the age of 15, faced with a family struggling with adversity and a father actively selling drugs, he began reselling sneakers to earn money and eventually delved into the world of limited edition releases and flips.

At 16, he took a step further by getting a moped and participating in trade shows. Tragically, at the age of 21, Devin's father passed away due to an overdose.

Throughout these trials, Devin clung to a crucial mindset: "This isn't a forever thing."

He discovered that focusing on small wins helped him overcome negativity, and he urged others to change their perspective and avoid getting stuck in the difficulties of the present moment. He emphasized the importance of not succumbing to a victim mindset.

Devin also shared valuable insights about building confidence, creating ego, and harnessing momentum to move forward.

He believes that you can control three critical aspects of your life: your mindset, your actions, and your reactions.

When confronted with tough decisions, he stressed the importance of learning from them and transitioning from gut instincts to data-driven choices.Devin also touched on the significance of creating a robust business infrastructure, using an L10 meeting structure, and organizing finance-only meetings to drive the company forward.

He defined confidence as keeping small promises to oneself and identified ego as the consistency in one's confidence, providing direction and personal and organizational momentum.Even when things seem to blow up, Devin reminded listeners that they already possess good people, processes, and technology.

At the age of 26, he now leads a 55-person company, showcasing that no matter how tough things may appear, a fresh start awaits each day when you lay down to rest.Join us in this inspiring podcast as we explore Devin Johnson's remarkable journey from reselling sneakers to becoming the CEO of a thriving SaaS company, filled with wisdom, resilience, and valuable lessons for aspiring entrepreneurs and leaders alike.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56862956Wed, 20 Sep 2023 11:40:02 +0000Dave HansenIn this captivating podcast episode, we delve into the remarkable journey of Devin Johnson, the current Chief Executive Officer of Kennected, an Indianapolis-based SaaS company with a staggering 20,000+ users. Devin is not just an accomplished...
Devin is not just an accomplished entrepreneur but also a visionary leader and marketing maestro. Under his leadership, Kennected has achieved unprecedented success, boasting 55 employees and an impressive $25 million in total sales, earning a spot on the prestigious INC. 5000 ranking at #438 with an astounding 1,102% growth in 2022.

Devin's vision transcends mere business success; he aspires to build a world where relationships hold more value than money, fostering a culture of mutual support among professionals. This noble vision has led Kennected to be recognized as a "Top Place to Work" in Indianapolis.

While he is thriving now, his life journey hasn't been without its share of challenges. At the age of 15, faced with a family struggling with adversity and a father actively selling drugs, he began reselling sneakers to earn money and eventually delved into the world of limited edition releases and flips.

At 16, he took a step further by getting a moped and participating in trade shows. Tragically, at the age of 21, Devin's father passed away due to an overdose.

Throughout these trials, Devin clung to a crucial mindset: "This isn't a forever thing."

He discovered that focusing on small wins helped him overcome negativity, and he urged others to change their perspective and avoid getting stuck in the difficulties of the present moment. He emphasized the importance of not succumbing to a victim mindset.

Devin also shared valuable insights about building confidence, creating ego, and harnessing momentum to move forward.

He believes that you can control three critical aspects of your life: your mindset, your actions, and your reactions.

When confronted with tough decisions, he stressed the importance of learning from them and transitioning from gut instincts to data-driven choices.Devin also touched on the significance of creating a robust business infrastructure, using an L10 meeting structure, and organizing finance-only meetings to drive the company forward.

He defined confidence as keeping small promises to oneself and identified ego as the consistency in one's confidence, providing direction and personal and organizational momentum.Even when things seem to blow up, Devin reminded listeners that they already possess good people, processes, and technology.

At the age of 26, he now leads a 55-person company, showcasing that no matter how tough things may appear, a fresh start awaits each day when you lay down to rest.Join us in this inspiring podcast as we explore Devin Johnson's remarkable journey from reselling sneakers to becoming the CEO of a thriving SaaS company, filled with wisdom, resilience, and valuable lessons for aspiring entrepreneurs and leaders alike.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2362business,challenges,franchising,intentional,leadership,living,mindsetfalse3fullWhy You Need to Use Intent Driven Marketinghttps://www.spreaker.com/episode/why-you-need-to-use-intent-driven-marketing--56757268
Dive into:

-The essence of intent-driven marketing.

Harnessing AI for tailored campaigns.
The power of first-party data.
Results you can expect with Bann's approach

Watch now to level up your marketing strategies! And for more expert insights, don't forget to subscribe to our channel.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56757268Mon, 11 Sep 2023 12:00:02 +0000Dave HansenJoin Dave Hansen in the Advisory Board Podcast as he discusses the future of marketing with Mike Bann, Co-Founder of Bann Business Solutions. Dive into: -The essence of intent-driven marketing. - Harnessing AI for tailored campaigns. - The power...
Dive into:

-The essence of intent-driven marketing.

Harnessing AI for tailored campaigns.
The power of first-party data.
Results you can expect with Bann's approach

Watch now to level up your marketing strategies! And for more expert insights, don't forget to subscribe to our channel.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2549businesspodcast,clienttether,franchiseadvice,franchisebusiness,franchisecrm,franchiseindustry,franchisemarketing,franchisesoftware,intentmarketing,salescrmfalsefullCreating a Franchise Culture of Trusthttps://www.spreaker.com/episode/creating-a-franchise-culture-of-trust--56676898
Here are some episode highlights:

Creating Trust: Stefan explains that trust begins with the sales process and is all about delivery. He emphasizes the importance of owning your mistakes, using your Franchise Advisory Council (FAC), and getting your hands dirty to build trust and a strong relationship with your franchise owners.
Fostering Innovation: Innovation is essential for the growth and success of a franchise system. Stefan discusses the need for a process to collect feedback and innovative ideas from franchise owners. He also shares how to properly conduct brainstorming sessions and use the FAC to prioritize and implement innovative ideas.
Communication is Key: Effective communication is crucial for restoring trust, motivating people, building a collaborative network of franchise owners, and balancing innovation and conformity.

Stefan shares insights on how to communicate openly and honestly through every channel, and the importance of apologies in restoring trust. Tune in to this episode to learn valuable lessons on building trust, fostering innovation, and effective communication in the franchising business from Stefan Figley, a leader with a super-power in working with people.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56676898Tue, 05 Sep 2023 12:30:02 +0000Dave HansenJoin host Dave Hansen as he talks to Stefan Figley, President of 1800 Pack Outs, about transforming franchising into a people-centric business. Stefan, a former professional tennis player and marketing analytics expert, shares his journey from working...
Here are some episode highlights:

Creating Trust: Stefan explains that trust begins with the sales process and is all about delivery. He emphasizes the importance of owning your mistakes, using your Franchise Advisory Council (FAC), and getting your hands dirty to build trust and a strong relationship with your franchise owners.
Fostering Innovation: Innovation is essential for the growth and success of a franchise system. Stefan discusses the need for a process to collect feedback and innovative ideas from franchise owners. He also shares how to properly conduct brainstorming sessions and use the FAC to prioritize and implement innovative ideas.
Communication is Key: Effective communication is crucial for restoring trust, motivating people, building a collaborative network of franchise owners, and balancing innovation and conformity.

Stefan shares insights on how to communicate openly and honestly through every channel, and the importance of apologies in restoring trust. Tune in to this episode to learn valuable lessons on building trust, fostering innovation, and effective communication in the franchising business from Stefan Figley, a leader with a super-power in working with people.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3145false3fullGrow Faster with Consultative Selling (Part 2)https://www.spreaker.com/episode/grow-faster-with-consultative-selling-part-2--56608977

Here are some episode highlights:

Empathy Before Expertise: Understand the psychology of no-pressure sales. Vaughn emphasizes the importance of prioritizing clients' needs over the urge to sell, encapsulated by the principle: "Price is only an issue in the absence of value."
Building Trust: Learn techniques to establish genuine connections, from active listening to effective questioning. Vaughn shares the power of paraphrasing and understanding the client's primary objectives and pain points.
The 80/20 Rule of Sales: Discover why the most successful salespeople speak only 20% of the time during sales interactions. Learn why it's crucial to avoid rushing to address the first concern a customer brings up.

Empathy Before Expertise: Understand the psychology of no-pressure sales. Vaughn emphasizes the importance of prioritizing clients' needs over the urge to sell, encapsulated by the principle: "Price is only an issue in the absence of value."
Building Trust: Learn techniques to establish genuine connections, from active listening to effective questioning. Vaughn shares the power of paraphrasing and understanding the client's primary objectives and pain points.
The 80/20 Rule of Sales: Discover why the most successful salespeople speak only 20% of the time during sales interactions. Learn why it's crucial to avoid rushing to address the first concern a customer brings up.

Building Strong Foundations: The essential 'Right Start Department' and its role in franchisee success.
Streamlining Molly Maid: A look into reshaping team roles for better operational flow.
Challenges at Fetch Petcare: The highs and lows during an 18-month franchise system transition.

Building Strong Foundations: The essential 'Right Start Department' and its role in franchisee success.
Streamlining Molly Maid: A look into reshaping team roles for better operational flow.
Challenges at Fetch Petcare: The highs and lows during an 18-month franchise system transition.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2137false3fullHow to use Radical Candor in Franchisinghttps://www.spreaker.com/episode/how-to-use-radical-candor-in-franchising--56459096
🔸 Deep Dive into Radical Candor: Understand the fine balance between caring personally and challenging directly. Discover the pitfalls of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy.

🔸 Jason’s Personal Story: Relive a poignant moment from Jason’s time at Kahn Academy, illustrating the power of genuine feedback.

🔸 Practical Guidance: Learn actionable steps to apply Radical Candor in daily interactions, and know when you might be crossing the line.

Jason's rich experience, from helping build Trello to being Chief People and Product officer at Kahn Academy, promises a wealth of insights for listeners. Don't miss out!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56459096Mon, 14 Aug 2023 12:30:02 +0000Dave HansenJoin Dave Hansen in this episode of the Advisory Board Podcast as he dives deep into the philosophy of Radical Candor with Jason Rosoff, CEO and co-founder alongside author Kim Scott. 🔸 Deep Dive into Radical Candor: Understand the fine balance...
🔸 Deep Dive into Radical Candor: Understand the fine balance between caring personally and challenging directly. Discover the pitfalls of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy.

🔸 Jason’s Personal Story: Relive a poignant moment from Jason’s time at Kahn Academy, illustrating the power of genuine feedback.

🔸 Practical Guidance: Learn actionable steps to apply Radical Candor in daily interactions, and know when you might be crossing the line.

Jason's rich experience, from helping build Trello to being Chief People and Product officer at Kahn Academy, promises a wealth of insights for listeners. Don't miss out!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2495clienttether,franchisecrm,franchiseexperts,franchiseleaders,franchiseoperations,franchisepodcast,franchisesoftware,leadershipinbusiness,leadersinfranchisefalse3fullScale faster and reduce Zor overhead with effective Learninghttps://www.spreaker.com/episode/scale-faster-and-reduce-zor-overhead-with-effective-learning--56388519

Episode Highlights:

📚 The friction and dynamics of learning in franchising, and the critical role content plays in shaping a franchise's culture.

🎥 Tips and tools for creating compelling, engaging content that resonates with today’s learners.

🎵 From a legacy with Johnny Cash to producing a rock album during the pandemic, discover the colorful tapestry of Douglas's journey.

🤖 A look into leveraging the transformative power of AI and technology in training.

👉 Tune in now to gain invaluable insights and strategies for your franchise journey! Don’t forget to subscribe for more episodes packed with expertise on the Advisory Board Podcast.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56388519Mon, 07 Aug 2023 12:30:02 +0000Dave HansenWelcome to another engaging episode of the Advisory Board Podcast with your host, Dave Hansen. Dive deep with our esteemed guest, Douglas Mark, President of Learning Zen, as we explore the nuances of scaling and learning within the franchising...

Episode Highlights:

📚 The friction and dynamics of learning in franchising, and the critical role content plays in shaping a franchise's culture.

🎥 Tips and tools for creating compelling, engaging content that resonates with today’s learners.

🎵 From a legacy with Johnny Cash to producing a rock album during the pandemic, discover the colorful tapestry of Douglas's journey.

🤖 A look into leveraging the transformative power of AI and technology in training.

👉 Tune in now to gain invaluable insights and strategies for your franchise journey! Don’t forget to subscribe for more episodes packed with expertise on the Advisory Board Podcast.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3143clienttether,effectivelearning,franchisecrm,franchisegrowth,franchisepodcast,salesfalse3fullDebunking 3 Myths of translation in franchisinghttps://www.spreaker.com/episode/debunking-3-myths-of-translation-in-franchising--56312310Advisory Board Podcast with your host, Dave Hansen! In this exciting episode, we debunk common myths surrounding the world of translation, as we dive deep into the industry with our special guest host, Cyle Adair.

Highlights:

Myth #1: Translation is expensive? Think Again!
Myth #2: Machine Translation is the Ultimate Solution? Not Quite!Myth #3: Quick Turnaround? It's Not as Simple as You Think!

Now hit that play button and join us for the latest episode of the Advisory Board Podcast. Like, subscribe, and share the knowledge with your network!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56312310Mon, 31 Jul 2023 12:30:02 +0000Dave HansenWelcome to Season 3 of the Advisory Board Podcast with your host, Dave Hansen! In this exciting episode, we debunk common myths surrounding the world of translation, as we dive deep into the industry with our special guest host, Cyle Adair....Advisory Board Podcast with your host, Dave Hansen! In this exciting episode, we debunk common myths surrounding the world of translation, as we dive deep into the industry with our special guest host, Cyle Adair.

Highlights:

Myth #1: Translation is expensive? Think Again!
Myth #2: Machine Translation is the Ultimate Solution? Not Quite!Myth #3: Quick Turnaround? It's Not as Simple as You Think!

Now hit that play button and join us for the latest episode of the Advisory Board Podcast. Like, subscribe, and share the knowledge with your network!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3258clienttether,customerengagement,davehansen,franchisecrm,franchisesales,salesfranchisefalsefull5 Marketing strategies to help you thrive during downturnshttps://www.spreaker.com/episode/5-marketing-strategies-to-help-you-thrive-during-downturns--56206235Advisory Board Podcast, hosted by Dave Hansen, as we delve into the world of home service franchises with our esteemed guest, Heather McLeod.

Key Highlights:

Optimizing Sales Strategy: Discover how to adjust marketing efforts during economic downturns, maximize ROI on leads, and dig deep into your sales funnel to improve performance.
Lead Handling and Customer Retention: Learn effective techniques to handle leads, create alternate communication channels, and retain customers for sustained business growth.
Smart Technology for Scaling: Understand the role of technology in creating scale, streamlining operations, and fostering transparent customer interactions to drive business success.

Heather, the Chief Growth Officer and CMO of Authority Brands, brings over 13 years of experience in the franchising industry. Authority Brands, a leading home services platform, boasts 16 renowned brands and an extensive network of over 2,100 franchise locations across the US and Canada.

In this episode, Heather shares valuable strategies for adapting marketing efforts during economic downturns, maximizing ROI on leads, and optimizing the sales funnel.

Discover the importance of understanding your conversion rates, booking rates, and close rates to fine-tune your marketing approach. Learn how to coach underperforming teams and automate processes to handle missed opportunities and dead leads efficiently.

Heather's insights go beyond marketing, as she explores lead handling, customer retention, online reviews, and the role of technology in scaling businesses. Uncover innovative ways to create more pipeline, nurture customer relationships, and retain employees for sustainable growth. Plus, gain valuable tips on leveraging technology to enhance customer interactions and foster transparency within your organization.

Throughout the conversation, Heather emphasizes the critical connection between marketing and operations, urging businesses not to reduce marketing budgets during tough times but to maintain their marketing efforts as a strategic investment.

Tune in for a power-packed episode filled with practical advice, expert tips, and real-world experiences to steer your home service franchise toward success in any economic climate.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56206235Tue, 25 Jul 2023 12:30:02 +0000Dave HansenJoin us on the Advisory Board Podcast, hosted by Dave Hansen, as we delve into the world of home service franchises with our esteemed guest, Heather McLeod. Key Highlights: - Optimizing Sales Strategy: Discover how to adjust marketing efforts during...Advisory Board Podcast, hosted by Dave Hansen, as we delve into the world of home service franchises with our esteemed guest, Heather McLeod.

Key Highlights:

Optimizing Sales Strategy: Discover how to adjust marketing efforts during economic downturns, maximize ROI on leads, and dig deep into your sales funnel to improve performance.
Lead Handling and Customer Retention: Learn effective techniques to handle leads, create alternate communication channels, and retain customers for sustained business growth.
Smart Technology for Scaling: Understand the role of technology in creating scale, streamlining operations, and fostering transparent customer interactions to drive business success.

Heather, the Chief Growth Officer and CMO of Authority Brands, brings over 13 years of experience in the franchising industry. Authority Brands, a leading home services platform, boasts 16 renowned brands and an extensive network of over 2,100 franchise locations across the US and Canada.

In this episode, Heather shares valuable strategies for adapting marketing efforts during economic downturns, maximizing ROI on leads, and optimizing the sales funnel.

Discover the importance of understanding your conversion rates, booking rates, and close rates to fine-tune your marketing approach. Learn how to coach underperforming teams and automate processes to handle missed opportunities and dead leads efficiently.

Heather's insights go beyond marketing, as she explores lead handling, customer retention, online reviews, and the role of technology in scaling businesses. Uncover innovative ways to create more pipeline, nurture customer relationships, and retain employees for sustainable growth. Plus, gain valuable tips on leveraging technology to enhance customer interactions and foster transparency within your organization.

Throughout the conversation, Heather emphasizes the critical connection between marketing and operations, urging businesses not to reduce marketing budgets during tough times but to maintain their marketing efforts as a strategic investment.

Tune in for a power-packed episode filled with practical advice, expert tips, and real-world experiences to steer your home service franchise toward success in any economic climate.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2598clienttether,franchisecrm,franchisegrowth,franchisemarketing,franchisepodcast,franchisesalesfalse3fullTime to Upgrade your Franchise Storytellinghttps://www.spreaker.com/episode/time-to-upgrade-your-franchise-storytelling--56121848The Advisory Board Podcast: Season 3 with host Dave Hansen features a fascinating episode titled "Time to Upgrade Your Franchise Storytelling," where Jack Monson, the CEO of Brand Journalists and host of the Social Geek Radio Podcast, shares insights on effective franchise storytelling strategies.

In this episode, Monson emphasizes the importance of moving beyond personal journey stories and focusing on customers and franchisees to engage the target audience. He highlights the need for targeted advertising, using the right channels to tell stories, and leveraging professional expertise for content creation.

Key points from the podcast:

Effective storytelling involves focusing on customers and franchisees rather than personal journey stories.

Targeted advertising is crucial for engaging the right audience, emphasizing genuine interest and engagement rather than broadcasting to a broad demographic.

Utilizing various channels, such as YouTube Shorts, TikTok, and Reels, and incorporating professional expertise can enhance storytelling efforts and reach a wider audience.

The podcast also hints at future developments, including the growing influence of AI and the MetaVerse, which may shape the trajectory of franchise storytelling.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56121848Mon, 17 Jul 2023 12:30:02 +0000Dave HansenThe Advisory Board Podcast: Season 3 with host https://www.linkedin.com/in/davidahansen/ features a fascinating episode titled "Time to Upgrade Your Franchise Storytelling," where https://www.linkedin.com/in/jackmonson/n, the CEO of Brand Journalists...The Advisory Board Podcast: Season 3 with host Dave Hansen features a fascinating episode titled "Time to Upgrade Your Franchise Storytelling," where Jack Monson, the CEO of Brand Journalists and host of the Social Geek Radio Podcast, shares insights on effective franchise storytelling strategies.

In this episode, Monson emphasizes the importance of moving beyond personal journey stories and focusing on customers and franchisees to engage the target audience. He highlights the need for targeted advertising, using the right channels to tell stories, and leveraging professional expertise for content creation.

Key points from the podcast:

Effective storytelling involves focusing on customers and franchisees rather than personal journey stories.

Targeted advertising is crucial for engaging the right audience, emphasizing genuine interest and engagement rather than broadcasting to a broad demographic.

Utilizing various channels, such as YouTube Shorts, TikTok, and Reels, and incorporating professional expertise can enhance storytelling efforts and reach a wider audience.

Support challenges: Emerging brands often oversimplify engagement models, cutting corners. Dave emphasizes the importance of tailored support programs with coaching and in-field meetings.
Effective communication: Open and consistent communication is key. Jeff highlights the power of peer-to-peer training, monthly town halls, and regular newsletters.
Metrics for success: Simplified metrics, such as unit profitability and caregiver turnover, are essential for tracking progress. Franchisees should have their own scorecards.

Join us as Jeff Bevis shares his expertise on franchise operations, support, communication, and metrics, helping you take your franchising endeavors to new heights!

With a business career that has stretched over 36 years, Jeff Bevis is the COO of Caring Senior Service, a private-duty, non-medical home care company. Bevis has more than 30 years of operational experience, and more than 20 years’ experience building successful brands in the home care industry. He and his son, Devin, founded a major home care brand in 2010 and grew that company into an Inc. 5000 company by its first year of eligibility in year 3, as well as, maintained that accolade for each of the following 6 years. A rare feat for any new, high-growth company. With more than 50 locations across the U.S., Caring Senior Service recently received a prestigious ranking by Franchise Business Review for 2023 as one of the top 200 best franchise opportunities for the second year in a row, based on franchisee satisfaction surveys.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/56019811Mon, 10 Jul 2023 12:30:02 +0000Dave HansenWelcome to Season 3 of the Advisory Board Podcast with Dave Hansen! In this episode, we sit down with Jeff Bevis. a 31-year franchising veteran and COO of Caring Senior Service. Jeff shares insights on support, communication, and metrics in franchise...

Support challenges: Emerging brands often oversimplify engagement models, cutting corners. Dave emphasizes the importance of tailored support programs with coaching and in-field meetings.
Effective communication: Open and consistent communication is key. Jeff highlights the power of peer-to-peer training, monthly town halls, and regular newsletters.
Metrics for success: Simplified metrics, such as unit profitability and caregiver turnover, are essential for tracking progress. Franchisees should have their own scorecards.

Join us as Jeff Bevis shares his expertise on franchise operations, support, communication, and metrics, helping you take your franchising endeavors to new heights!

With a business career that has stretched over 36 years, Jeff Bevis is the COO of Caring Senior Service, a private-duty, non-medical home care company. Bevis has more than 30 years of operational experience, and more than 20 years’ experience building successful brands in the home care industry. He and his son, Devin, founded a major home care brand in 2010 and grew that company into an Inc. 5000 company by its first year of eligibility in year 3, as well as, maintained that accolade for each of the following 6 years. A rare feat for any new, high-growth company. With more than 50 locations across the U.S., Caring Senior Service recently received a prestigious ranking by Franchise Business Review for 2023 as one of the top 200 best franchise opportunities for the second year in a row, based on franchisee satisfaction surveys.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2477clienttether,franchise,franchisecrm,franchiseops,operationsfalse3fullAlternative funding sources in franchisinghttps://www.spreaker.com/episode/alternative-funding-sources-in-franchising--54556465

Discover alternative funding strategies in franchising, including syndication and Special Purpose Vehicles (SPVs).
Learn the key factors for success in franchising: knowledge and experience, hard work, and adequate capital.
Explore investor structure and returns in franchising, with potential ongoing ownership, cash flow, and quicker returns compared to real estate investments.

Lowry lives in Utah with his wife, 3 children, and their dog. He has been in the franchise industry since 2016. Lowry spent 3 years with a multi-unit franchisee of Jimmy John's before joining the nation’s fastest-growing franchisor (Crumbl Cookies) where he spent 2 years managing new franchise onboarding, buildout & construction, and franchise development. Prior to franchising, Lowry spent 4 years in tech sales (both B2B and B2C). He reviews and has organized multiple franchise-focused and tech-focused private equity deals (raised over $2M).

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/54556465Mon, 03 Jul 2023 12:30:02 +0000Dave HansenWelcome to "The Advisory Board Podcast with Dave Hansen: Season 3"! In this episode, we have an exciting guest host, Lowry Akers, Founder/CEO of Briidge Syndicates, who brings his expertise in franchising and alternative funding strategies. Whether...

Discover alternative funding strategies in franchising, including syndication and Special Purpose Vehicles (SPVs).
Learn the key factors for success in franchising: knowledge and experience, hard work, and adequate capital.
Explore investor structure and returns in franchising, with potential ongoing ownership, cash flow, and quicker returns compared to real estate investments.

Lowry lives in Utah with his wife, 3 children, and their dog. He has been in the franchise industry since 2016. Lowry spent 3 years with a multi-unit franchisee of Jimmy John's before joining the nation’s fastest-growing franchisor (Crumbl Cookies) where he spent 2 years managing new franchise onboarding, buildout & construction, and franchise development. Prior to franchising, Lowry spent 4 years in tech sales (both B2B and B2C). He reviews and has organized multiple franchise-focused and tech-focused private equity deals (raised over $2M).

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2571clienttether,franchisefunding,franchisesoftware,franchisingfalse3fullWhy You Aren't Selling Morehttps://www.spreaker.com/episode/why-you-aren-t-selling-more--55157743
Some Key Takeaways:

Empathy and genuine interest in customers are crucial in sales. Be focused on helping, rather than pushing sales.
Active listening is the most important aspect of selling. Take notes, ask probing questions, and validate their needs
It's essential to know the competitive landscape and turn away business that doesn't align with your values, as the wrong fit can be costly.

Vaughn is the co-founder of Results-Driven Leadership. He is a leadership development expert, podcaster, and author. He has worked with hundreds of businesses, helping them deploy his programs and advice. His methods are brought from his real-world experience working on the front lines and living the role of being a high-impact leader and manager. His coaching and training programs offer no theory, just common-sense advice, and direction.

He is a former executive with CarMax, the world's largest and most respected company in the auto industry, and is a Fortune 100 Best Places to Work. Vaughn's mission is to improve the impact of executives and other managers by increasing their knowledge, skills, and abilities.

His motto is "No matter what business you're in; you're in the people business."

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/55157743Mon, 26 Jun 2023 19:10:57 +0000Dave HansenJoin Dave Hansen and Vaughn Sigmon on The Advisory Board Podcast as they explore the art of effective leadership and successful sales strategies. Discover how empathy, listening, and understanding can transform your approach to sales, helping you...
Some Key Takeaways:

Empathy and genuine interest in customers are crucial in sales. Be focused on helping, rather than pushing sales.
Active listening is the most important aspect of selling. Take notes, ask probing questions, and validate their needs
It's essential to know the competitive landscape and turn away business that doesn't align with your values, as the wrong fit can be costly.

Vaughn is the co-founder of Results-Driven Leadership. He is a leadership development expert, podcaster, and author. He has worked with hundreds of businesses, helping them deploy his programs and advice. His methods are brought from his real-world experience working on the front lines and living the role of being a high-impact leader and manager. His coaching and training programs offer no theory, just common-sense advice, and direction.

He is a former executive with CarMax, the world's largest and most respected company in the auto industry, and is a Fortune 100 Best Places to Work. Vaughn's mission is to improve the impact of executives and other managers by increasing their knowledge, skills, and abilities.

His motto is "No matter what business you're in; you're in the people business."

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2779clienttether,franchise,franchisesales,salesstrategiesfalse3fullCoping with self-doubt and finding your sweet spot in lifehttps://www.spreaker.com/episode/coping-with-self-doubt-and-finding-your-sweet-spot-in-life--54500912

She emphasizes the importance of self-assessment to find your sweet spot in life, focusing on what energizes and excites you, as well as what you're great at and what you don't enjoy.
Embracing failure and learning from it is crucial for personal and professional growth, and it's important to create your own role as you continue to grow.

She emphasizes the importance of self-assessment to find your sweet spot in life, focusing on what energizes and excites you, as well as what you're great at and what you don't enjoy.
Embracing failure and learning from it is crucial for personal and professional growth, and it's important to create your own role as you continue to grow.

Always customer service-focused, Melissa is a proud member of the TES SourceLink team and works with TES franchisor members on a daily basis, providing a collaborative environment that fosters win-win relationships. She feels most in her element when collaborating with franchisor members – working together, Melissa helps them find solutions and build strong, long-lasting relationships with TES coaches and clients in order to achieve the franchise growth results they desire. On a more personal note, Melissa lived and worked in Australia for 2 years and constantly talks about returning! Melissa loves everything fitness but balances out all the physical activity by leaning into her love of good food. You can find her with a blonde Americano in one hand and the TripAdvisor app in the other, searching out her next culinary adventure.

Learn more about our host or effective franchise sales and management technology at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2709clienttether,franchisecrm,mentalhealthfalse3fullRevolutionizing FranDev from the Candidate Perspectivehttps://www.spreaker.com/episode/revolutionizing-frandev-from-the-candidate-perspective--54367752
Ryan and Dave discuss ways franchisors should evaluate their readiness to franchise. And it's not what you think.

Ryan shares the two most important things franchise candidates are looking for in a brand.

And, he and Dave discuss what franchisors need to have in place to help a new owner progress from a franchise owner, to a sufficient cashflow to only work for themselves, and then to build a company that will enable them to reclaim their most precious commodity - TIME.

They dig deeper into what franchise development and consultants need to focus on to help candidates make informed and long-term decisions when selecting a franchise concept.

You're going to enjoy this one!

Learn more about our host or effective franchise sales and management technology at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/54367752Wed, 14 Jun 2023 11:30:02 +0000Dave HansenIn this episode of The Advisory Board, we learn from Franchise Development wizard, Ryan Zink, co-founder of Franchise Fastlane, and now Franchise Sidekick about franchise development best practices from the perspective of the franchise candidate....
Ryan and Dave discuss ways franchisors should evaluate their readiness to franchise. And it's not what you think.

Ryan shares the two most important things franchise candidates are looking for in a brand.

And, he and Dave discuss what franchisors need to have in place to help a new owner progress from a franchise owner, to a sufficient cashflow to only work for themselves, and then to build a company that will enable them to reclaim their most precious commodity - TIME.

They dig deeper into what franchise development and consultants need to focus on to help candidates make informed and long-term decisions when selecting a franchise concept.

You're going to enjoy this one!

Learn more about our host or effective franchise sales and management technology at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2479franchise,franchising,franchisor,frandev,sales,strategy,success,supportfalsefullHow to Grow A Franchise Brandhttps://www.spreaker.com/episode/how-to-grow-a-franchise-brand--54096472
In this episode, we explore key aspects that brands often struggle with and discuss strategies for sustainable growth.

Here are the highlights from today's podcast:

Territory Sales and Franchise Fees:
- The importance of understanding market dynamics and protecting territories for sustainable growth.
- Balancing franchise fees to attract the right franchise owners while avoiding undercapitalized candidates.
Robust Item 19s and Franchisee Acquisition:
- The significance of transparent and informative Item 19s in the franchise disclosure document.
- Exploring avenues for finding qualified franchisees, such as FSOs, coaching, hiring, or broker networks.
Marketing Strategies and Partner Alignment:
- Choosing between FSOs and in-house marketing for lead generation.
- Evaluating track records, support infrastructure, and alignment with brand values

Erik Van Horn is known for his expertise in franchising and has become one of the most coveted advisors in the niche. He is a family man, master connector, mentor to early-stage brands, and lifestyle investor. Erik’s passions are helping brands scale and inspiring people to stop trading time for money. Learn more about Erik here: https://scalablefranchise.com.

Territory Sales and Franchise Fees:
- The importance of understanding market dynamics and protecting territories for sustainable growth.
- Balancing franchise fees to attract the right franchise owners while avoiding undercapitalized candidates.
Robust Item 19s and Franchisee Acquisition:
- The significance of transparent and informative Item 19s in the franchise disclosure document.
- Exploring avenues for finding qualified franchisees, such as FSOs, coaching, hiring, or broker networks.
Marketing Strategies and Partner Alignment:
- Choosing between FSOs and in-house marketing for lead generation.
- Evaluating track records, support infrastructure, and alignment with brand values

Erik Van Horn is known for his expertise in franchising and has become one of the most coveted advisors in the niche. He is a family man, master connector, mentor to early-stage brands, and lifestyle investor. Erik’s passions are helping brands scale and inspiring people to stop trading time for money. Learn more about Erik here: https://scalablefranchise.com.

Explore the importance of trust and effective communication in franchising.
Uncover the key elements of unit-level profitability and franchisee satisfaction.
Learn strategies for building a culture of trust between franchisors and franchisees.
Gain insights into measuring customer feedback and utilizing it for continuous improvement.

Michelle Rowan is the president and COO of Franchise Business Review, a market research and consulting company specializing in franchisee and employee satisfaction, as well as franchise relations issues. She is actively involved in the franchise community; former Chair of the International Franchise Association’s Women’s Franchise Committee, currently serves on IFA’s Supplier Forum Board, the Pride Franchise Leadership Council, and is a Certified Franchise Executive.

In 2023 she received the Crystal Compass Award, which recognizes those who have made significant contributions through leadership within their organization, the franchise community, or the community in which they live. The award is presented each year by the International Franchise Association’s Women’s Franchise Committee. Michelle has been named one of Entrepreneur’s Most Influential Women in Franchising and is on the board of the Yum! Center for Global Franchise Excellence at the University of Louisville.

She lives in Maine with her husband, daughter, and two rescue dogs. She and her husband also own Woodland Farms Brewery, a tasting room and brewery. In addition to alcoholic craft beer, they released the first non-alcoholic craft beer from Maine.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/54032361Tue, 30 May 2023 12:30:02 +0000Dave HansenWelcome to the Advisory Board Podcast Season 3 with Dave Hansen! In this episode, we dive deep into the world of franchising, exploring the importance of trust and effective communication between franchisors and franchisees with Michelle Rowan. Join...
In this episode, we dive deep into the world of franchising, exploring the importance of trust and effective communication between franchisors and franchisees with Michelle Rowan.

Join us as we uncover valuable insights and strategies for building a culture of trust in franchising, ultimately driving success and growth for franchise brands.

Explore the importance of trust and effective communication in franchising.
Uncover the key elements of unit-level profitability and franchisee satisfaction.
Learn strategies for building a culture of trust between franchisors and franchisees.
Gain insights into measuring customer feedback and utilizing it for continuous improvement.

Michelle Rowan is the president and COO of Franchise Business Review, a market research and consulting company specializing in franchisee and employee satisfaction, as well as franchise relations issues. She is actively involved in the franchise community; former Chair of the International Franchise Association’s Women’s Franchise Committee, currently serves on IFA’s Supplier Forum Board, the Pride Franchise Leadership Council, and is a Certified Franchise Executive.

In 2023 she received the Crystal Compass Award, which recognizes those who have made significant contributions through leadership within their organization, the franchise community, or the community in which they live. The award is presented each year by the International Franchise Association’s Women’s Franchise Committee. Michelle has been named one of Entrepreneur’s Most Influential Women in Franchising and is on the board of the Yum! Center for Global Franchise Excellence at the University of Louisville.

She lives in Maine with her husband, daughter, and two rescue dogs. She and her husband also own Woodland Farms Brewery, a tasting room and brewery. In addition to alcoholic craft beer, they released the first non-alcoholic craft beer from Maine.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2511clienttether,franchise,franchisecrm,franchisegrowth,growthmindset,smallbusinessfalse3fullDifferentiate or Die in Franchisinghttps://www.spreaker.com/episode/differentiate-or-die-in-franchising--53965846Dave Hansen, featuring special guest Ron Holt, the Founder of Pink Zebra Moving.

Join us as Ron shares his insights on disrupting the moving industry and creating a whole new category focused on customer experience. With his background in growing Two Maids & A Mop into a successful franchise, Ron brings valuable lessons and expertise to the table.

Learn how Pink Zebra Moving is making moving fun and why differentiation is crucial in franchising.

Discover the secrets to building a strong referral network and providing an exceptional customer experience.

Dive into Ron's deployment strategy and the importance of a scalable and profitable business model.

And Don't miss this episode filled with valuable advice and inspiration for entrepreneurs in the franchising industry.

Learn how Pink Zebra Moving is making moving fun and why differentiation is crucial in franchising.

Discover the secrets to building a strong referral network and providing an exceptional customer experience.

Dive into Ron's deployment strategy and the importance of a scalable and profitable business model.

And Don't miss this episode filled with valuable advice and inspiration for entrepreneurs in the franchising industry.

The importance of speaking with other franchisees before signing an agreement.
Challenges that can delay opening, such as picking the right location and managing staffing strategies.
How franchisors can help franchise owners navigate zoning and township requirements and understand their local markets.
Critical lease terms, including cost negotiation and transferability.
The importance of adequate insurance coverage to protect franchisees' business continuity.
Building the right support team, including an attorney, accountant, and insurance partner.
The need for franchisors to operate as business coaches beyond the grand opening, reviewing forecasts, performance metrics, and cash flow, and connecting franchisees with peers for advice.

The importance of speaking with other franchisees before signing an agreement.
Challenges that can delay opening, such as picking the right location and managing staffing strategies.
How franchisors can help franchise owners navigate zoning and township requirements and understand their local markets.
Critical lease terms, including cost negotiation and transferability.
The importance of adequate insurance coverage to protect franchisees' business continuity.
Building the right support team, including an attorney, accountant, and insurance partner.
The need for franchisors to operate as business coaches beyond the grand opening, reviewing forecasts, performance metrics, and cash flow, and connecting franchisees with peers for advice.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2597clienttether,franchisecrm,franchisesoftwarefalse3fullHow to sell more using videohttps://www.spreaker.com/episode/how-to-sell-more-using-video--53623654
We're thrilled to have Trevor Rappleye, Founder/CEO of Franchise Filming, with us today. Trevor has been in the business video filming industry for a decade and has been helping franchisors award more franchisees with monthly marketing videos.

In this podcast episode, we'll be discussing why and how to sell more using video. Trevor shares his insights on how using video can help create credibility and emotional connections with potential customers.

We'll also delve into the right style of video that can evoke emotions and motivate prospects to buy, with testimonials being hailed as the king of video styles. One of the most crucial elements of telling a story through video is the location.

Trevor shares how going beyond filming at HQ and going to the location of the franchisee can make a difference in storytelling. He also emphasizes the importance of showing, not telling the story, and why it's crucial to avoid putting the logo in the first 3 seconds of the video.

Join us as we dive into the world of business video filming with Trevor Rappleye

Trevor is a serial entrepreneur and master storyteller in the video and broadcast medium. Since founding Franchise Filming in 2019, he’s experienced an astonishing 3,200% growth, onboarding a roster of satisfied franchising industry clients. Examples include parent companies such as Propelled Brands, United Franchise Group, and Neighborly, supplier-based organizations such as Franconnect and VTECH, and A-list consumer franchise brands including Fast Signs and Batteries Plus. He credits the organization’s success to the development of a disruptive VIP National Subscription Model. Clients can sign up for the company’s turnkey video production services and receive high quality, fully edited videos in just 5-10 business days. Clients are not required to commit internal resources, scripts, and are never charged for U.S.-based travel and logistics

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/53623654Mon, 24 Apr 2023 12:50:01 +0000Dave HansenWelcome to today's episode of our podcast! We're thrilled to have Trevor Rappleye, Founder/CEO of Franchise Filming, with us today. Trevor has been in the business video filming industry for a decade and has been helping franchisors award more...
We're thrilled to have Trevor Rappleye, Founder/CEO of Franchise Filming, with us today. Trevor has been in the business video filming industry for a decade and has been helping franchisors award more franchisees with monthly marketing videos.

In this podcast episode, we'll be discussing why and how to sell more using video. Trevor shares his insights on how using video can help create credibility and emotional connections with potential customers.

We'll also delve into the right style of video that can evoke emotions and motivate prospects to buy, with testimonials being hailed as the king of video styles. One of the most crucial elements of telling a story through video is the location.

Trevor shares how going beyond filming at HQ and going to the location of the franchisee can make a difference in storytelling. He also emphasizes the importance of showing, not telling the story, and why it's crucial to avoid putting the logo in the first 3 seconds of the video.

Join us as we dive into the world of business video filming with Trevor Rappleye

Trevor is a serial entrepreneur and master storyteller in the video and broadcast medium. Since founding Franchise Filming in 2019, he’s experienced an astonishing 3,200% growth, onboarding a roster of satisfied franchising industry clients. Examples include parent companies such as Propelled Brands, United Franchise Group, and Neighborly, supplier-based organizations such as Franconnect and VTECH, and A-list consumer franchise brands including Fast Signs and Batteries Plus. He credits the organization’s success to the development of a disruptive VIP National Subscription Model. Clients can sign up for the company’s turnkey video production services and receive high quality, fully edited videos in just 5-10 business days. Clients are not required to commit internal resources, scripts, and are never charged for U.S.-based travel and logistics

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2633clienttether,franchisecrm,franchisemarketing,franchisesoftware,franchisevideofalsefullHow to help Owners focus on the most Important prioritieshttps://www.spreaker.com/episode/how-to-help-owners-focus-on-the-most-important-priorities--53541081

Here are some of the highlights:

Before implementing the Entrepreneurial Operating System (EOS), they had too many distractions from various marketing campaigns, trade shows, and random ideas that ate up their bandwidth and resulted in unfocused leaders, staff, and reduced quality of support and results.
They chose EOS as a framework to align their strategic plans with their goals, and after testing it with one location, they convinced 7-8 owners to roll it out, and found that it helped to streamline their processes and improve their grasp of metrics, focus, clarity, and productivity.
EOS helped to eliminate shared accountability, place accountability on the right place in the business, and create confidence in franchise owners in their subordinates

Kyle Barr is the Vice President of Franchise Operations for Storm Guard Roofing and Construction. Storm Guard specializes in restoring homes and repairing exterior damage caused by natural disasters to homeowners and businesses. Kyle has been working in the construction industry since he was 15 years old. He started working with Storm Guard in 2010 in roofing sales. In 2014, when Storm Guard began franchising, Kyle took the lead and has played a key role in growing the brand across the country, helping communities everywhere prepare for and recover from severe weather.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/53541081Mon, 17 Apr 2023 13:00:02 +0000Dave HansenIn this episode of the Advisory Board Podcast, we're joined by Kyle Barr who shares some valuable insights on how to help owners focus on the most important priorities, and not just the loudest ones. Here are some of the highlights: - Before...

Here are some of the highlights:

Before implementing the Entrepreneurial Operating System (EOS), they had too many distractions from various marketing campaigns, trade shows, and random ideas that ate up their bandwidth and resulted in unfocused leaders, staff, and reduced quality of support and results.
They chose EOS as a framework to align their strategic plans with their goals, and after testing it with one location, they convinced 7-8 owners to roll it out, and found that it helped to streamline their processes and improve their grasp of metrics, focus, clarity, and productivity.
EOS helped to eliminate shared accountability, place accountability on the right place in the business, and create confidence in franchise owners in their subordinates

Kyle Barr is the Vice President of Franchise Operations for Storm Guard Roofing and Construction. Storm Guard specializes in restoring homes and repairing exterior damage caused by natural disasters to homeowners and businesses. Kyle has been working in the construction industry since he was 15 years old. He started working with Storm Guard in 2010 in roofing sales. In 2014, when Storm Guard began franchising, Kyle took the lead and has played a key role in growing the brand across the country, helping communities everywhere prepare for and recover from severe weather.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2577false3fullWhy your franchise growth strategy suckshttps://www.spreaker.com/episode/why-your-franchise-growth-strategy-sucks--53510201Thomas is a serial home service franchise brand founder, has helped grow more than 400 brands, and has some pretty radical and proven methods to helping franchise brands scale responsibly and quickly.

Listen in as he shares how he challenges the traditional paradigm of franchising with some refreshing new insights into:

Why franchising is an incredibly inclusive and diverse business model
How franchise prospect expectations need to be refreshed to include younger owners
How franchisors should hold themselves accountable to ensure responsible growth at both the unit level and the franchise system
How to get your first 5-10 units operating with high success rates
How to build a performance rather than a compliance centric culture
How to make your operations more sophisticated and simple
What makes an effective annual conference
What a Jersey Mike's research project should tell you about the best franchise owners for your system
Reframing your franchise value prop, so it's attractive to younger and better owners

Why franchising is an incredibly inclusive and diverse business model
How franchise prospect expectations need to be refreshed to include younger owners
How franchisors should hold themselves accountable to ensure responsible growth at both the unit level and the franchise system
How to get your first 5-10 units operating with high success rates
How to build a performance rather than a compliance centric culture
How to make your operations more sophisticated and simple
What makes an effective annual conference
What a Jersey Mike's research project should tell you about the best franchise owners for your system
Reframing your franchise value prop, so it's attractive to younger and better owners

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2863conferences,franchise,franchising,franchisor,frandev,operations,recruiting,success,trainingfalse3fullHow to Build a Successful Franchise Brandhttps://www.spreaker.com/episode/how-to-build-a-successful-franchise-brand--53433318The Advisory Board Podcast, Dave Hansen meets up with Aaron Harper where we :

1. Learn about the infrastructure and support needs for launching a franchise system, which involves two separate businesses - the franchisors and the franchisees.

2. Understand the importance of focusing on the success of franchisees and providing them with the necessary support to thrive.

3. Discover the various tools and suppliers needed to support franchisees, including a call center, marketing partner, coaching operator, and more.

4. Explore the costs involved in launching a franchise system, such as franchise documentation and registration fees, marketing expenses, staffing costs, and more.

5. Learn about the process of successfully staffing a franchise system and supporting franchisees from day one, including the need for a wildly successful first 10 franchisees and grooming FSOs.

Aaron Harper is a branding and relationship-building expert, who gained management skills while working in the film and television industry. He began his franchising career as a Franchise Development Director for Chem-Dry and later became Senior Director of Franchise Development at Belfor Franchise Group, where he helped to open over 400 territories. Recently, he became the franchisor of Rolling Suds Power Washing, where he is responsible for building and managing the franchise system and providing support to franchisees across the country. Aaron resides in Tennessee with his family and enjoys competing in triathlons and serving his community.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/53433318Tue, 04 Apr 2023 12:30:02 +0000Dave HansenOn this week of The Advisory Board Podcast, Dave Hansen meets up with Aaron Harper where we : 1. Learn about the infrastructure and support needs for launching a franchise system, which involves two separate businesses - the franchisors and the...The Advisory Board Podcast, Dave Hansen meets up with Aaron Harper where we :

1. Learn about the infrastructure and support needs for launching a franchise system, which involves two separate businesses - the franchisors and the franchisees.

2. Understand the importance of focusing on the success of franchisees and providing them with the necessary support to thrive.

3. Discover the various tools and suppliers needed to support franchisees, including a call center, marketing partner, coaching operator, and more.

4. Explore the costs involved in launching a franchise system, such as franchise documentation and registration fees, marketing expenses, staffing costs, and more.

5. Learn about the process of successfully staffing a franchise system and supporting franchisees from day one, including the need for a wildly successful first 10 franchisees and grooming FSOs.

Aaron Harper is a branding and relationship-building expert, who gained management skills while working in the film and television industry. He began his franchising career as a Franchise Development Director for Chem-Dry and later became Senior Director of Franchise Development at Belfor Franchise Group, where he helped to open over 400 territories. Recently, he became the franchisor of Rolling Suds Power Washing, where he is responsible for building and managing the franchise system and providing support to franchisees across the country. Aaron resides in Tennessee with his family and enjoys competing in triathlons and serving his community.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2797falsefullBuilding An Amazing In-house Franchise Support and Call Center Teamhttps://www.spreaker.com/episode/building-an-amazing-in-house-franchise-support-and-call-center-team--53382161Debbie Melkonian, the Director of Managed Services for Footprints Floors and our host, Dave Hansen of ClientTether, as they discuss how Debbie helped build and grow an industry-leading customer support team.

In this episode, they discuss:

Why they decided to in-source rather than outsource their call center/customer service team
How they structured it to optimize franchise unit performance
How they oversee productivity, with an entire team of fully remote agents
Why having dedicated relationships on this team is creating incredible success for their franchise owners
How their structure and team dynamic creates transparency and accountability
The impact of consistency vs. round-robin agent assignment

With so many franchise brands looking to build out or outsource call center services, this is a timely episode filled with great insights.

We hope you enjoy it!

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/53382161Wed, 29 Mar 2023 21:00:24 +0000Dave HansenJoin Debbie Melkonian, the Director of Managed Services for Footprints Floors and our host, Dave Hansen of ClientTether, as they discuss how Debbie helped build and grow an industry-leading customer support team. In this episode, they discuss: -...Debbie Melkonian, the Director of Managed Services for Footprints Floors and our host, Dave Hansen of ClientTether, as they discuss how Debbie helped build and grow an industry-leading customer support team.

In this episode, they discuss:

Why they decided to in-source rather than outsource their call center/customer service team
How they structured it to optimize franchise unit performance
How they oversee productivity, with an entire team of fully remote agents
Why having dedicated relationships on this team is creating incredible success for their franchise owners
How their structure and team dynamic creates transparency and accountability
The impact of consistency vs. round-robin agent assignment

With so many franchise brands looking to build out or outsource call center services, this is a timely episode filled with great insights.

We hope you enjoy it!

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2451appointment,call,callcenter,center,contact,customer,franchise,franchising,franchisor,home,service,settingfalse38fullBuilding a World-Class Franchise Support Teamhttps://www.spreaker.com/episode/building-a-world-class-franchise-support-team--53258355

How Sales and ops experience are key
Training zees is different from employees, needs to be customized and updated as necessary
Constantly fine-tuning scorecards and formats, so the data is consistent.
Data is key: Address their questions with real data
It is an ongoing process: Coach them so they can add more to the bottom line

Jon Boston Joined Color World Painting in 2000. Starting out painting homes, Jon is now the VP of Franchise Operations where he oversees all business operations as well as assists in the training and support of all of CWP’s franchise locations all around the country. He loves being a part of a growing company that has continued to hold customer service at the top of their values. Values that Jon says have contributed to his success : Customer/Franchise Focus, Work Ethic, Honest Communication, and a Positive Climate.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/53258355Mon, 20 Mar 2023 12:30:02 +0000Dave HansenOn this weeks episode of Advisory Board : Season 3 with Dave Hansen, Dave and Job Boston Cover: - How Sales and ops experience are key - Training zees is different from employees, needs to be customized and updated as necessary - Constantly...

How Sales and ops experience are key
Training zees is different from employees, needs to be customized and updated as necessary
Constantly fine-tuning scorecards and formats, so the data is consistent.
Data is key: Address their questions with real data
It is an ongoing process: Coach them so they can add more to the bottom line

Jon Boston Joined Color World Painting in 2000. Starting out painting homes, Jon is now the VP of Franchise Operations where he oversees all business operations as well as assists in the training and support of all of CWP’s franchise locations all around the country. He loves being a part of a growing company that has continued to hold customer service at the top of their values. Values that Jon says have contributed to his success : Customer/Franchise Focus, Work Ethic, Honest Communication, and a Positive Climate.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2464false37fullConfessions of a Franchise Supplierhttps://www.spreaker.com/episode/confessions-of-a-franchise-supplier--53177621Advisory Board : Season 3 with Dave Hansen, we have invited Jeff Horst to learn how Suppliers and Franchisors can make sure they are in a 'good fit' relationship.

Jeff and Dave talk about :

Successful Franchisor/Supplier Relationships
Analyzing what a 'good fit' relationship is
Understanding your clients needs
Doing what you do (and doing it well)

As the CEO and Co-Founder of RocketBarn, Jeff has always been passionate about empowering people to go beyond what they thought was possible. RocketBarn provides scalable digital marketing solutions for franchise brands to create measurable results for their franchise owners. Their team works with both corporate marketing teams and franchisees to ensure owners believe in their marketing and see ROI on their campaigns. He's an active user of LinkedIn and open to new connections so reach out! On top of leading the amazing team at RocketBarn, he loves to play and watch hockey, soccer, (basically any sport or competitive activity) and spend lots of quality time with his wife Alana, son Hudson, and dog Woody.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/53177621Mon, 13 Mar 2023 12:30:02 +0000Dave HansenOn this weeks episode of Advisory Board : Season 3 with Dave Hansen, we have invited Jeff Horst to learn how Suppliers and Franchisors can make sure they are in a 'good fit' relationship. Jeff and Dave talk about : - Successful Franchisor/Supplier...Advisory Board : Season 3 with Dave Hansen, we have invited Jeff Horst to learn how Suppliers and Franchisors can make sure they are in a 'good fit' relationship.

Jeff and Dave talk about :

Successful Franchisor/Supplier Relationships
Analyzing what a 'good fit' relationship is
Understanding your clients needs
Doing what you do (and doing it well)

As the CEO and Co-Founder of RocketBarn, Jeff has always been passionate about empowering people to go beyond what they thought was possible. RocketBarn provides scalable digital marketing solutions for franchise brands to create measurable results for their franchise owners. Their team works with both corporate marketing teams and franchisees to ensure owners believe in their marketing and see ROI on their campaigns. He's an active user of LinkedIn and open to new connections so reach out! On top of leading the amazing team at RocketBarn, he loves to play and watch hockey, soccer, (basically any sport or competitive activity) and spend lots of quality time with his wife Alana, son Hudson, and dog Woody.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2442false36fullHow to Fix Your Social Media Lead Genhttps://www.spreaker.com/episode/how-to-fix-your-social-media-lead-gen--52860323
Julien walks us thru:

Social Media and Lead Generation Misconceptions
Targeting to increase lead generation and engagement
TikTok, Instagram, and Facebook Tips
What Drives Effective Social Media Campaigns
Getting Started with Social Media

Julien Paul is the Chief Revenue Officer at SocialMadeSimple. SocialMadeSimple is an affordable, do-it-for-me franchise social marketing solution that helps franchisees level social media at a hyper-local level. Julien has been with the company for 6 1/2 years and is responsible for managing both the Sales and Marketing teams, while contributing to anything else that helps make the company grow.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts. To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/52860323Mon, 06 Mar 2023 12:00:03 +0000Dave HansenOn this weeks episode of Advisory Board : Season 3 with Dave Hansen, we have invited Julien Paul to help us understand the best strategies to increase your social media and lead generation. Julien walks us thru: - Social Media and Lead Generation...
Julien walks us thru:

Social Media and Lead Generation Misconceptions
Targeting to increase lead generation and engagement
TikTok, Instagram, and Facebook Tips
What Drives Effective Social Media Campaigns
Getting Started with Social Media

Julien Paul is the Chief Revenue Officer at SocialMadeSimple. SocialMadeSimple is an affordable, do-it-for-me franchise social marketing solution that helps franchisees level social media at a hyper-local level. Julien has been with the company for 6 1/2 years and is responsible for managing both the Sales and Marketing teams, while contributing to anything else that helps make the company grow.

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts. To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2345false35fullHow to Modernize an Unsexy Franchise Concepthttps://www.spreaker.com/episode/how-to-modernize-an-unsexy-franchise-concept--52861821Welcome to another season of Advisory Board.

Dave Hansen and Luke Schulte discuss how to modernize an unsexy franchise concept.

They Cover :

Franchise systems in traditional or older services tend to seem a little boring and unsexy. -
Pivoting With the Economy
How to leverage their super powers to continually improve the system.

Luke loves fostering relationships with candidates, consultants, and coaches to ensure potential franchisees discover the value of our service-based franchise, one that provides a simplicity and forecastability that is attractive to most potential owners who are looking to be in control of their owner destiny. Prior to joining Handyman Connection, Luke was Sr. Vice President of Franchise Development for Premium Service Brands, focused on vertically stacking seven brands in home services. He has also held development roles with Two Maids & A Mop and Fish Window Cleaning and worked in sales for a master franchise at Bonus Building Care.

To listen to more franchising experts share the secrets of the trade from franchise development to marketing to franchise operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio or pretty much anywhere else.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/52861821Fri, 03 Mar 2023 20:40:13 +0000Dave HansenWelcome to another season of Advisory Board. https://www.linkedin.com/in/davidahansen/ and Luke Schulte discuss how to modernize an unsexy franchise concept. They Cover : - Franchise systems in traditional or older services tend to seem a...Welcome to another season of Advisory Board.

Dave Hansen and Luke Schulte discuss how to modernize an unsexy franchise concept.

They Cover :

Franchise systems in traditional or older services tend to seem a little boring and unsexy. -
Pivoting With the Economy
How to leverage their super powers to continually improve the system.

Luke loves fostering relationships with candidates, consultants, and coaches to ensure potential franchisees discover the value of our service-based franchise, one that provides a simplicity and forecastability that is attractive to most potential owners who are looking to be in control of their owner destiny. Prior to joining Handyman Connection, Luke was Sr. Vice President of Franchise Development for Premium Service Brands, focused on vertically stacking seven brands in home services. He has also held development roles with Two Maids & A Mop and Fish Window Cleaning and worked in sales for a master franchise at Bonus Building Care.

To listen to more franchising experts share the secrets of the trade from franchise development to marketing to franchise operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv... , or on Apple, Google, Audible, iHeartRadio or pretty much anywhere else.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2285franchise,franchisecrmfalse34fullWhat Fueled OxiFresh's FranDev Successhttps://www.spreaker.com/episode/what-fueled-oxifresh-s-frandev-success--52786148
Matt Kline started as the Director of Franchise Development in early 2018. Now, Matt leads the development team as they help more people explore Oxi Fresh's carpet cleaning franchise opportunity. Before becoming an Oxi Fresh team member, Matt earned a BS from the University of Northern Colorado. It was during that time that Matt had his first brush with entrepreneurship, having owned and operated a landscaping company.

Some of the key things we focus on are:

Accelerating Franchise Evolution
Strategy Defined around a New Persona
Practical Advice for Growth
Exploring your flaws
Oxifresh’s Culture

Accelerating Franchise Evolution
Strategy Defined around a New Persona
Practical Advice for Growth
Exploring your flaws
Oxifresh’s Culture

And a lot more! To listen to more franchising experts share the secrets of the trade from franchise development to marketing to franchise operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio or pretty much anywhere else. To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2146false33fullFranchisors Planning for the Big Exithttps://www.spreaker.com/episode/franchisors-planning-for-the-big-exit--52671423What do investors look for when evaluating a franchise systems for purchase or investment?
When should you start preparing for an acquisition?

These are some of the questions Tom Spadea and Dave Hansen discuss in this episode of The Advisory Board.

Merger and acquisition activity has skyrocketed in the franchise space, because smart investors are seeing strong ROI on their investments, which brings more to the table.

If you're serious about planning for a big exit, then you need to do several things now to help you be ready when that time comes.

Tom has been an advisor in many acquisitions and investments oer the years, and you'll find his advice both actionable and valuable as you prepare for your exit.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/52671423Wed, 08 Feb 2023 15:57:47 +0000Dave HansenHow can you prepare your franchise for a successful acquisition? What do investors look for when evaluating a franchise systems for purchase or investment? When should you start preparing for an acquisition? These are some of the questions Tom...What do investors look for when evaluating a franchise systems for purchase or investment?
When should you start preparing for an acquisition?

These are some of the questions Tom Spadea and Dave Hansen discuss in this episode of The Advisory Board.

Merger and acquisition activity has skyrocketed in the franchise space, because smart investors are seeing strong ROI on their investments, which brings more to the table.

If you're serious about planning for a big exit, then you need to do several things now to help you be ready when that time comes.

Tom has been an advisor in many acquisitions and investments oer the years, and you'll find his advice both actionable and valuable as you prepare for your exit.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2376acquisition,exit,exitstrategy,franchise,franchising,franchisor,investment,investor,strategyfalse32fullFranchise Sales and Marketing Analytics You Need to Track Nowhttps://www.spreaker.com/episode/franchise-sales-and-marketing-analytics-you-need-to-track-now--52599286
In this episode, we dig deep into the key metrics every franchise brand should be monitoring for franchise development and unit operations.

Cost per lead
Marketing qualified leads
Sales qualified leads
Discovery Days booked (or deals quoted in service brands)
Closed deals (and deal value)

Cost per lead
Marketing qualified leads
Sales qualified leads
Discovery Days booked (or deals quoted in service brands)
Closed deals (and deal value)

We also explore the importance of benchmarking. So many emerging and growing brands are benchmarking incorrectly against irrelevant data sets, which give them false impressions of what their marketing analytics should be.

We also review two major red flags you should be looking for with your franchise marketing partners.

And...Graham shares a public service announcement about GSA4. Every franchise system needs to prepare their web properties to be ready for the Google Analytics changes coming this Summer.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2414919marketing,analytics,clienttether,data,franchise,franchising,frandev,ga4,leads,marketing,salesfalse31fullHow to Create A Culture Driven Franchise | Franchisor Tips from Lime Paintinghttps://www.spreaker.com/episode/how-to-create-a-culture-driven-franchise-franchisor-tips-from-lime-painting--52243455
Nick Lopez, founder and Steward of Lime Painting shares his insights into how he has been able to create and maintain a culture of love, integrity, mission, and excellence, and how he and his franchise owners protect it as they grow.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/52243455Thu, 22 Dec 2022 12:45:02 +0000Dave HansenEvery franchise talks about culture. Every business wants to be a culture-driven enterprise. The thing is... not everyone knows how to build a culture that sticks, how to protect it as you grow, and how to make sure it creates meaning, connection, and...
Nick Lopez, founder and Steward of Lime Painting shares his insights into how he has been able to create and maintain a culture of love, integrity, mission, and excellence, and how he and his franchise owners protect it as they grow.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1996clienttether,culture,franchise,franchisee,franchising,franchisor,leadership,paintingfalse2fullHow Top Franchise Consultants Sell More | Tips for Franchisors and Brokershttps://www.spreaker.com/episode/how-top-franchise-consultants-sell-more-tips-for-franchisors-and-brokers--52168607
Whether you're a Franchise broker, a franchise consultant, a franchise development team, or anyone else interested in learning how to engage brokers, you'll want to listen to

I know very few consultants that are generating the types of numbers I see Chris produce. He's personally generating more than 40 deals per year that span almost 80 territories. And he's only on his 3rd year in the industry, which means he's got something figured out :)

Some of the key things we focus during this episode are:

- How franchisors should engage with consultants to build their trust and get more deals
- The importance of accountability in franchise sales
- Lead follow-up best practices
- Franchise lead mistakes that cripple consultants and Zors alike
- How to leverage automation across the franchise sales process
- Why relationships are so key in placing franchise owners

And much more!

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/52168607Wed, 14 Dec 2022 12:15:02 +0000Dave HansenIn this episode of The Advisory Board podcast, I am joined by one of the top-performing brokers that I know, Chris Valdes of Horizon Consulting Partners. Whether you're a Franchise broker, a franchise consultant, a franchise development team, or...
Whether you're a Franchise broker, a franchise consultant, a franchise development team, or anyone else interested in learning how to engage brokers, you'll want to listen to

I know very few consultants that are generating the types of numbers I see Chris produce. He's personally generating more than 40 deals per year that span almost 80 territories. And he's only on his 3rd year in the industry, which means he's got something figured out :)

Some of the key things we focus during this episode are:

- How franchisors should engage with consultants to build their trust and get more deals
- The importance of accountability in franchise sales
- Lead follow-up best practices
- Franchise lead mistakes that cripple consultants and Zors alike
- How to leverage automation across the franchise sales process
- Why relationships are so key in placing franchise owners

And much more!

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2097bestpractices,brokers,consultants,franchise,franchisors,frandev,salesfalse2fullWhat It Takes to Crush Facebook Marketing |FranDev Marketing Strategies That Workhttps://www.spreaker.com/episode/what-it-takes-to-crush-facebook-marketing-frandev-marketing-strategies-that-work--52050189
We discuss the in-platform and look-a-like targeting tools and how to take them to the next level using Facebook's AI engine.

We also discuss how to increase close rates by 500% by engaging in-app rather than pushing to external experiences or lead forms.

We also discuss and answer the following questions.

Want to know how fast you need to respond to Messenger communications?

Which demographics engage the most on Facebook?

How should brokers market on the Facebook platform to maximize interest and conversions?

How much should you budget to get sufficient lead flow from Facebook as a marketing channel?

How should I differentiate myself in my Facebook marketing efforts?

Isn't Facebook dying? Should I even market on this platform?

What about Instagram, TikTok, and even Whatsapp as lead gen platforms?

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/52050189Wed, 30 Nov 2022 12:40:02 +0000Dave HansenJoin me and David Stein, who has been managing Facebook and other digital marketing campaigns for decades. In this episode of The Advisory Board podcast, we dive deep into learning how to leverage the power of Facebook's targeting tools to optimize...
We discuss the in-platform and look-a-like targeting tools and how to take them to the next level using Facebook's AI engine.

We also discuss how to increase close rates by 500% by engaging in-app rather than pushing to external experiences or lead forms.

We also discuss and answer the following questions.

Want to know how fast you need to respond to Messenger communications?

Which demographics engage the most on Facebook?

How should brokers market on the Facebook platform to maximize interest and conversions?

How much should you budget to get sufficient lead flow from Facebook as a marketing channel?

How should I differentiate myself in my Facebook marketing efforts?

Isn't Facebook dying? Should I even market on this platform?

What about Instagram, TikTok, and even Whatsapp as lead gen platforms?

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2636business,facebook,franchise,franchising,frandev,generation,lead,leadgen,marketing,messenger,strategyfalse2full5 Franchise Funding Strategies Every Brand and Broker Needs to Knowhttps://www.spreaker.com/episode/5-franchise-funding-strategies-every-brand-and-broker-needs-to-know--51976575
We dig into SBA Loans, Term Loans, Lines of Credit, Personal Liquidity options, and much more.

My favorite quote was, "the Best time to build business credit is 5 years ago..." Jonathan followed that up with straightforward advice about how to do it now that was actionable and simple.

I had no idea buying equipment with cash was a bad idea.

Jonathan's 4 Rules for business financing are spot on.
- Get Enough
- Build and Maintain Strong Business Credit
- Plan All Capital Expenditures
- Every Business Needs A Line of Credit

All of my friends in franchise sales should listen in and make your franchise candidates listen to this one! To my ClientTether peeps, add this one to your nurturing campaigns :)

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/51976575Tue, 22 Nov 2022 12:15:01 +0000Dave HansenEvery franchisor, broker, and franchise sales professional should learn from master finance strategist, Jonathan Fodera of Integrated Business Financing, as he shares 5 financing strategies and how to use them to fund franchise purchases, business...
We dig into SBA Loans, Term Loans, Lines of Credit, Personal Liquidity options, and much more.

My favorite quote was, "the Best time to build business credit is 5 years ago..." Jonathan followed that up with straightforward advice about how to do it now that was actionable and simple.

I had no idea buying equipment with cash was a bad idea.

Jonathan's 4 Rules for business financing are spot on.
- Get Enough
- Build and Maintain Strong Business Credit
- Plan All Capital Expenditures
- Every Business Needs A Line of Credit

All of my friends in franchise sales should listen in and make your franchise candidates listen to this one! To my ClientTether peeps, add this one to your nurturing campaigns :)

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2182business,credit,financing,franchise,franchising,strategyfalse2fullCreating A Franchise Culture of Risk Mitigationhttps://www.spreaker.com/episode/creating-a-franchise-culture-of-risk-mitigation--51895509
We also focused on how franchisors can create a culture of risk mitigation within a franchise system.

Key takeaways include:

- There is key language every Franchise system needs in its FDD about insurance that is missing 70% of the time.
- Franchisors assume vicarious liability for their franchisees when they begin franchising. Ultimately, this means underinsured franchisees create liability issues for franchisors.
- With compliance often being such a manual task it's often burdensome and overlooked, which can put many franchise systems at risk.
- One of the first things private equity and purchasing entities will check when evaluating a franchise system for acquisition is their insurance compliance. When they find franchisees are out of compliance, the purchase multiple gets reduced.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/51895509Wed, 16 Nov 2022 04:44:28 +0000Dave HansenThere are several million rea$on$ why every franchisor needs to reevaluate their risk mitigation strategy now - at least that's what I learned from Wade Millward, of rikor.io in this episode of The Advisory Board Podcast. We also focused on how...
We also focused on how franchisors can create a culture of risk mitigation within a franchise system.

Key takeaways include:

- There is key language every Franchise system needs in its FDD about insurance that is missing 70% of the time.
- Franchisors assume vicarious liability for their franchisees when they begin franchising. Ultimately, this means underinsured franchisees create liability issues for franchisors.
- With compliance often being such a manual task it's often burdensome and overlooked, which can put many franchise systems at risk.
- One of the first things private equity and purchasing entities will check when evaluating a franchise system for acquisition is their insurance compliance. When they find franchisees are out of compliance, the purchase multiple gets reduced.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2480compliance,franchising,insurance,liability,risk-mitigationfalse2fullFranchise Data Problems Are Really Culture Problemshttps://www.spreaker.com/episode/franchise-data-problems-are-really-culture-problems--51726481- How franchisor data requirements and needs are changing
- What's potentially on the horizon for franchise data regulation
- Why franchise system data problems are really cultural problems
- How to get buy-in from your franchise owners to share their data
- FDD considerations to make sure you're not leaving out critical requirements to facilitate data gathering
- What key metrics every franchise system should be monitoring

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our podcast episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.
To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/51726481Tue, 01 Nov 2022 12:00:03 +0000Dave HansenJoin Jason McReynolds, founder and CEO of FranMetrics as we discuss: - How franchisor data requirements and needs are changing - What's potentially on the horizon for franchise data regulation - Why franchise system data problems are really...- How franchisor data requirements and needs are changing
- What's potentially on the horizon for franchise data regulation
- Why franchise system data problems are really cultural problems
- How to get buy-in from your franchise owners to share their data
- FDD considerations to make sure you're not leaving out critical requirements to facilitate data gathering
- What key metrics every franchise system should be monitoring

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our podcast episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.
To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2293business,compliance,data,fdd,franchise,franchising,regulatory,reporting,strategyfalse2full4 Tips to Optimize Client Experience with Automation in the Service Industryhttps://www.spreaker.com/episode/4-tips-to-optimize-client-experience-with-automation-in-the-service-industry--51687379
Key Takeaways:
1. Engage your clients where they connect with you - stay in-channel
2. Be attentive to them - Speed2Lead is king
3. Consistently qualify them, so you know who is the right priority to invest your limited human capital to engage
4. Make your engagement process as frictionless as possible
5. Engage your prospective employees with as much discipline as your prospective clients

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of The Advisory Board podcast episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.
To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/51687379Wed, 26 Oct 2022 12:00:02 +0000Dave HansenJoin me and Adrian Rodriguez, a 15 year tech inventor with more than 80 patents from his tenure at IBM and Toshiba, as we dig into how franchise systems and the service industry should be automating optimal client experiences with AI, machine...
Key Takeaways:
1. Engage your clients where they connect with you - stay in-channel
2. Be attentive to them - Speed2Lead is king
3. Consistently qualify them, so you know who is the right priority to invest your limited human capital to engage
4. Make your engagement process as frictionless as possible
5. Engage your prospective employees with as much discipline as your prospective clients

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of The Advisory Board podcast episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.
To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2308business,conversion,deals,engagement,follow-up,franchise,franchising,leads,recruiting,sales,staffingfalse2fullRevenue Growth Strategies in Home Services That Really Work | Direct Mail & Digital Marketing for Franchiseshttps://www.spreaker.com/episode/revenue-growth-strategies-in-home-services-that-really-work-direct-mail-digital-marketing-for-franchises--51459661
We discuss how any business can leverage digital and physical sales and marketing tools to create memorable and highly engaging experiences with their customers from first impression to post-sale reputation building and referral gathering.

We discuss how effectively engaging your initial leads and rehashing your old leads can decrease your customer acquisition cost and increase your marketing ROI.

Daniel shares insights into how best practices in lead follow-up and client engagement can also increase your client lifetime value, while giving them an exceptional experience.

We discuss segmentation and targeted re-engagement strategies that any service business can leverage.

And we illustrate examples of how mixed media engagement that includes direct mail, email, text, calls, and voicemail drops, can have a synergistic effect on conversion rates.

Daniel became the CEO of Service Moxie in May 2019. Prior to becoming the leader of Service Moxie, Daniel served as a military officer in the United States Air Force and worked in corporate America as a business consultant for a nationally recognized consulting firm. During his time as a consultant, Daniel founded a carpet cleaning business and really found a passion for entrepreneurship and small business.

To learn more about Service Moxie go to www.servicemoxie.com

Dave is the President of ClientTether, the leading sales automation CRM in franchising, franchise sales, and home services.

To learn more about ClientTether, go to www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/51459661Wed, 05 Oct 2022 12:05:01 +0000Dave HansenJoin me and Daniel Dixon, CEO of Service Moxie and SendJim, on this episode of The Advisory Board podcast, as we dig into what makes franchise systems and home service businesses successful in lead engagement, sales follow-up, close rates, customer...
We discuss how any business can leverage digital and physical sales and marketing tools to create memorable and highly engaging experiences with their customers from first impression to post-sale reputation building and referral gathering.

We discuss how effectively engaging your initial leads and rehashing your old leads can decrease your customer acquisition cost and increase your marketing ROI.

Daniel shares insights into how best practices in lead follow-up and client engagement can also increase your client lifetime value, while giving them an exceptional experience.

We discuss segmentation and targeted re-engagement strategies that any service business can leverage.

And we illustrate examples of how mixed media engagement that includes direct mail, email, text, calls, and voicemail drops, can have a synergistic effect on conversion rates.

Daniel became the CEO of Service Moxie in May 2019. Prior to becoming the leader of Service Moxie, Daniel served as a military officer in the United States Air Force and worked in corporate America as a business consultant for a nationally recognized consulting firm. During his time as a consultant, Daniel founded a carpet cleaning business and really found a passion for entrepreneurship and small business.

To learn more about Service Moxie go to www.servicemoxie.com

Dave is the President of ClientTether, the leading sales automation CRM in franchising, franchise sales, and home services.

To learn more about ClientTether, go to www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3411business,conversion,follow-up,franchise,franchising,growth,home,lead,retention,revenue,sales,servicefalse2fullFranchise Data All FranDev teams and consultants need to knowhttps://www.spreaker.com/episode/franchise-data-all-frandev-teams-and-consultants-need-to-know--51315246
We also discuss Patrick's obsession with kite surfing, how to attract multi-unit franchisees, where to find some basic data to guide your franchise sales efforts, how to use franchise data to identify your competitive advantage, and some of the harsh realities in the franchise sales space that are often overlooked.

Let us know what you think!

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/51315246Wed, 21 Sep 2022 12:55:02 +0000Dave HansenJoin us as we learn from co-founder of Vetted Biz and Visa Franchise, Patrick Findaro, as we dig into some of the most critical information franchise brands need to share to create a more attractive franchise opportunity for their franDev teams and...
We also discuss Patrick's obsession with kite surfing, how to attract multi-unit franchisees, where to find some basic data to guide your franchise sales efforts, how to use franchise data to identify your competitive advantage, and some of the harsh realities in the franchise sales space that are often overlooked.

Let us know what you think!

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-advisory-board , or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2735data,franchise,franchisedata,franchises,franchisesales,franchising,frandev,multi-unit,research,sellingfalse2fullHow Top Franchise Brands Generate More and Better FranDev Leadshttps://www.spreaker.com/episode/how-top-franchise-brands-generate-more-and-better-frandev-leads--50646919
We discuss some some of the top strategies to reduce customer acquisition cost in franchise sales and best practices in:
- Improving your domain strength and why that matters
- Building a mobile first experience
- Writing conversion based marketing content (which seems to have gone out of style)
- Content gating - how to find a balance between free insights and lead acquisition events
- How to reverse engineer FranDev ad budgets based on growth goals
- Lead follow-up best practices that increase lead conversion rates in FranDev
- Building the right media mix that includes SEO, Paid Ads, and PR
- Which metrics are the most important to monitor to ensure your digital strategy is on the right track

MJ's top 6 takeaways for Franchisors and their leadership teams are:
1. Learn Google Analytics
2. Create downloadable content above the fold of your website/landing pages
3. Create engaging founder video content
4. Create a Franchise Sales website that converts
5. Make sure you have a quality CRM and sales automation tool, so you can handle your increased lead flow
6. Have a dedicated Franchise Sales team - because FranDev is a contact sport :)

Learn more about franchise marketing and TopFire Media at https://topfiremedia.com/

Learn more about franchise sales lead follow-up and sales and ClientTether at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/50646919Wed, 20 Jul 2022 13:00:03 +0000Dave HansenMatthew Jonas (MJ) from Topfire Media joins us in this episode of The Advisory Board podcast to share some of his 25 years of experience in digital marketing, specifically around franchise leadgen and digital marketing. We discuss some some of the...
We discuss some some of the top strategies to reduce customer acquisition cost in franchise sales and best practices in:
- Improving your domain strength and why that matters
- Building a mobile first experience
- Writing conversion based marketing content (which seems to have gone out of style)
- Content gating - how to find a balance between free insights and lead acquisition events
- How to reverse engineer FranDev ad budgets based on growth goals
- Lead follow-up best practices that increase lead conversion rates in FranDev
- Building the right media mix that includes SEO, Paid Ads, and PR
- Which metrics are the most important to monitor to ensure your digital strategy is on the right track

MJ's top 6 takeaways for Franchisors and their leadership teams are:
1. Learn Google Analytics
2. Create downloadable content above the fold of your website/landing pages
3. Create engaging founder video content
4. Create a Franchise Sales website that converts
5. Make sure you have a quality CRM and sales automation tool, so you can handle your increased lead flow
6. Have a dedicated Franchise Sales team - because FranDev is a contact sport :)

Learn more about franchise marketing and TopFire Media at https://topfiremedia.com/

Learn more about franchise sales lead follow-up and sales and ClientTether at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2607franchise,franchisemarketing,franchisesales,franchising,frandevfalse2full3 Changes in SEO and PPC all Franchisors need to knowhttps://www.spreaker.com/episode/3-changes-in-seo-and-ppc-all-franchisors-need-to-know--50560603- Recent grammar shifts that remove conflict between the marketing copy team and the SEO writing team
- How top performing SEO strategies create synergy with PPC campaigns
- Content pillar/cluster and topic/cluster writing strategies that simplify your content and make it more consumable for your clients
- Paid advertising strategies that drive down customer acquisition costs

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/50560603Thu, 14 Jul 2022 14:15:02 +0000Dave HansenLearn some of the critical changes recently made to Google's SEO algorithms that are impacting the way your franchise or business website content is being indexed today. Amber Christiansen of 9th Root Marketing, an expert in SEO, franchising, and...- Recent grammar shifts that remove conflict between the marketing copy team and the SEO writing team
- How top performing SEO strategies create synergy with PPC campaigns
- Content pillar/cluster and topic/cluster writing strategies that simplify your content and make it more consumable for your clients
- Paid advertising strategies that drive down customer acquisition costs

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2812franchising,franchisor,ppc,seofalse2fullTwo Maids & A Mop - Transforming unit-level sales performancehttps://www.spreaker.com/episode/two-maids-a-mop-transforming-unit-level-sales-performance--50393692
In this episode, we dig into how he and the executive team at Two Maids & A Mop have transformed their unit-level sales.

They were able to boost same location lead conversion rates by 278% within 60 days of deploying industry-leading engagement processes and technology.

Enjoy hearing how they effectively use a franchise CRM and sales tools to automate engagement and reduce operations overhead at the unit level.

Things Joel shares:
- How to immediately impact lead conversion rates
- What are some effective ways to engage existing clients that lead to better retention
- Reactivation ideas to drive additional revenue

Let us know what you think and please share your feedback.

Two Maids & A Mop uses ClientTether (www.clienttether.com) to automate their franchise unit sales as a CRM platform.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/50393692Thu, 30 Jun 2022 17:59:06 +0000Dave HansenJoel Cochren is a master business operations coach with experience operating his own businesses and helping franchise brands scale unit-level operations. In this episode, we dig into how he and the executive team at Two Maids & A Mop have...
In this episode, we dig into how he and the executive team at Two Maids & A Mop have transformed their unit-level sales.

They were able to boost same location lead conversion rates by 278% within 60 days of deploying industry-leading engagement processes and technology.

Enjoy hearing how they effectively use a franchise CRM and sales tools to automate engagement and reduce operations overhead at the unit level.

Things Joel shares:
- How to immediately impact lead conversion rates
- What are some effective ways to engage existing clients that lead to better retention
- Reactivation ideas to drive additional revenue

Let us know what you think and please share your feedback.

Two Maids & A Mop uses ClientTether (www.clienttether.com) to automate their franchise unit sales as a CRM platform.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2185automation,crm,franchise,franchisecrm,franchising,marketing,operations,performance,salesfalse2fullCreating a People Centric Franchise & How It Impacts Bottom Linehttps://www.spreaker.com/episode/creating-a-people-centric-franchise-how-it-impacts-bottom-line--49493947
Typically, business owners argue that doing so restricts profits and slows growth. Fortunately, that's simply not the case, if it's done right.

Key takeaways from our podcast include:
- Investing in people increases retention of the right employees
- Sometimes, providing growth opportunities is more valuable than income changes
- When you take care of your people, they will take care of your (great example post-covid comeback)
- Leaders must be visible and should show their investment in their people in more ways than just $$
- Creating a good people-centric business model can help you double revenues

Jerry owns many Great Clips franchise locations in the Midwest, and he's involved in The Joint Chiropractic. He has been a franchise owner for 17 years, is a best-selling author, and is an incredible business owner.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/49493947Wed, 27 Apr 2022 12:00:02 +0000Dave HansenJerry Akers shares some insights into how he developed his multi-unit, multi-brand franchise business into a people centric business model. Typically, business owners argue that doing so restricts profits and slows growth. Fortunately, that's...
Typically, business owners argue that doing so restricts profits and slows growth. Fortunately, that's simply not the case, if it's done right.

Key takeaways from our podcast include:
- Investing in people increases retention of the right employees
- Sometimes, providing growth opportunities is more valuable than income changes
- When you take care of your people, they will take care of your (great example post-covid comeback)
- Leaders must be visible and should show their investment in their people in more ways than just $$
- Creating a good people-centric business model can help you double revenues

Jerry owns many Great Clips franchise locations in the Midwest, and he's involved in The Joint Chiropractic. He has been a franchise owner for 17 years, is a best-selling author, and is an incredible business owner.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2084culture,employeegrowth,franchise,franchsing,growth,staffdevelopment,trainingfalse2fullHow to attract, hire, & retain top talent in a tough job market | Recruiting Best Practiceshttps://www.spreaker.com/episode/how-to-attract-hire-retain-top-talent-in-a-tough-job-market-recruiting-best-practices--49425072
Staffing shortages are dominating the discussions in most service industries today as their top challenge.

Ryan shares best practices in:
- attracting the right applicants
- how to engage those applicants to ensure you don't lose the good ones
- how to nurture candidates to maximize the strength of your hiring bench
- how to build and communicate about your culture
- how to build and retain quality employees
- and some great tips about staff development that will make a huge difference in creating world-class employees

He also discusses employment trends today and how conditions will likely change in the next 12 months.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/49425072Thu, 14 Apr 2022 13:45:02 +0000Dave HansenRyan Naylor - Founder and CEO of VIVA HR - shares some powerful insights about why we're in an employment crunch right now and what to do about it. Staffing shortages are dominating the discussions in most service industries today as their top...
Staffing shortages are dominating the discussions in most service industries today as their top challenge.

Ryan shares best practices in:
- attracting the right applicants
- how to engage those applicants to ensure you don't lose the good ones
- how to nurture candidates to maximize the strength of your hiring bench
- how to build and communicate about your culture
- how to build and retain quality employees
- and some great tips about staff development that will make a huge difference in creating world-class employees

He also discusses employment trends today and how conditions will likely change in the next 12 months.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2210business,franchising,hiring,hr,recruiting,staffing,talentmanagementfalse2full3 Things Rockstar FranDev Pros Do to Outperform Their Peers | Franchise Sales Best Practiceshttps://www.spreaker.com/episode/3-things-rockstar-frandev-pros-do-to-outperform-their-peers-franchise-sales-best-practices--49349751
We discuss three things we see rockstar FranDev professionals do - be them Consultants or Franchisor-side frandev staff- that give them a clear edge in their prospecting, selling, and closing efforts.

We answer these questions:
How do top performers create Proper Lead Flow?
- What types of leadgen are available today?
- What is a good way to know if you have the right volume of lead flow to hit your deal targets?
- What are the top producers doing to balance quality and costs?

How do top performers effectively engage and follow-up with leads?
- How are the best consultants in the industry optimizing their lead conversions?
- What processes and tools are making a difference for your clients?
- What are some of the biggest mistakes you see consultants make in lead engagement/follow-up?

Once a lead is qualified, what do top performers do to manage their deal flow better than their peers?
- What is an ideal deal flow for a franchise consultant? FranDev teams?
- Where do you see most franchise deals fall off the table? What causes that?
- How can franchise consultants/franDev teams use effective nurturing strategies to optimize deal advancement?
- What are some of the most common mistakes you see in managing deals that can be easily fixed?

We cover KPIs, measurement, tracking, examples of proper follow-up, and a lot more. Enjoy!

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv...
, or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/49349751Wed, 13 Apr 2022 16:16:54 +0000Dave HansenIn this episode of The Advisory Board Podcast, we have Dan Claps, founder of Career Transition Leads, Nurture Assist, and Find A Business Online. We discuss three things we see rockstar FranDev professionals do - be them Consultants or...
We discuss three things we see rockstar FranDev professionals do - be them Consultants or Franchisor-side frandev staff- that give them a clear edge in their prospecting, selling, and closing efforts.

We answer these questions:
How do top performers create Proper Lead Flow?
- What types of leadgen are available today?
- What is a good way to know if you have the right volume of lead flow to hit your deal targets?
- What are the top producers doing to balance quality and costs?

How do top performers effectively engage and follow-up with leads?
- How are the best consultants in the industry optimizing their lead conversions?
- What processes and tools are making a difference for your clients?
- What are some of the biggest mistakes you see consultants make in lead engagement/follow-up?

Once a lead is qualified, what do top performers do to manage their deal flow better than their peers?
- What is an ideal deal flow for a franchise consultant? FranDev teams?
- Where do you see most franchise deals fall off the table? What causes that?
- How can franchise consultants/franDev teams use effective nurturing strategies to optimize deal advancement?
- What are some of the most common mistakes you see in managing deals that can be easily fixed?

We cover KPIs, measurement, tracking, examples of proper follow-up, and a lot more. Enjoy!

To listen to more franchising experts share the secrets of the trade from marketing to operations, listen to more of our episodes here: https://www.spreaker.com/show/the-adv...
, or on Apple, Google, Audible, iHeartRadio, or anywhere else you like to listen to podcasts.

To learn more about ClientTether, visit us at www.clienttether.com

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2587clienttether,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutionfalse2fullHow to engage franchise consultants to properly to grow your brandhttps://www.spreaker.com/episode/how-to-engage-franchise-consultants-to-properly-to-grow-your-brand--49330324
Not getting the engagement or responsiveness you're hoping for? We discuss that.

Getting too many leads that aren't a good fit? Yep. We discuss that too.

Not sure how to get started? You guessed it :) We have a great discussion about steps to take to launch a relationship with franchise consultants or franchise brokers.

Have your lead flow dry up? We cover that too.

Not sure if it's the right time to start using brokers? Erik shared some great insights into this as well.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/49330324Tue, 05 Apr 2022 17:31:30 +0000Dave HansenOn this episode of The Advisory Board, we dive into how emerging franchisors and established franchise systems should be engaging with consultants to maximize their effectiveness. Not getting the engagement or responsiveness you're hoping for? We...
Not getting the engagement or responsiveness you're hoping for? We discuss that.

Getting too many leads that aren't a good fit? Yep. We discuss that too.

Not sure how to get started? You guessed it :) We have a great discussion about steps to take to launch a relationship with franchise consultants or franchise brokers.

Have your lead flow dry up? We cover that too.

Not sure if it's the right time to start using brokers? Erik shared some great insights into this as well.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1850brokers,consultants,franchise,franchisebrokers,franchisesales,franchising,frandev,franserve,ifpg,sales,strategyfalse2fullHow to find the right mentor to help your franchise system growhttps://www.spreaker.com/episode/how-to-find-the-right-mentor-to-help-your-franchise-system-grow--48157097
Angela is the founder of AC Inc, and has done an incredible job developing franchise mentoring groups among some of the best in the business.

Listen in for great advice about how to build a strong network of peers in franchising to help you grow and avoid many of the pitfalls that are common to franchising.

Angela shares some of her experiences that helped her realize the value of franchise coaching within franchise systems, and how that relates to franchise founders and executives finding the right group or personal mentor to help them grow their business.

We discuss how to approach mentor groups to get the most out of them, how to find the right group, how to find the right business coach/consultant, and what red flags to look for to avoid making a mistake there.

Angela also shares some myths emerging franchise brands often chase, and how to avoid early mistakes in franchise growth.

So much great content for any emerging franchise or established franchise brand. Thanks for joining us, Angela!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/48157097Tue, 04 Jan 2022 00:01:55 +0000Dave HansenOn this episode of The Advisory Board, we welcome franchise coach and consultant, Angela Cote to share her 25 years of experience in franchising. Angela is the founder of AC Inc, and has done an incredible job developing franchise mentoring groups...
Angela is the founder of AC Inc, and has done an incredible job developing franchise mentoring groups among some of the best in the business.

Listen in for great advice about how to build a strong network of peers in franchising to help you grow and avoid many of the pitfalls that are common to franchising.

Angela shares some of her experiences that helped her realize the value of franchise coaching within franchise systems, and how that relates to franchise founders and executives finding the right group or personal mentor to help them grow their business.

We discuss how to approach mentor groups to get the most out of them, how to find the right group, how to find the right business coach/consultant, and what red flags to look for to avoid making a mistake there.

Angela also shares some myths emerging franchise brands often chase, and how to avoid early mistakes in franchise growth.

So much great content for any emerging franchise or established franchise brand. Thanks for joining us, Angela!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2779coaching,emerging,franchise,franchising,franchisor,mentorfalsefullBest Practices to Nurture Home Services Leads into Jobs | Lead generation and follow uphttps://www.spreaker.com/episode/best-practices-to-nurture-home-services-leads-into-jobs-lead-generation-and-follow-up--47919144
Key nuggets from this episode of The Advisory Board Podcast:
- Changing demographics in who's making home service decisions today vs. 3 years ago
- What pros need to do to win more business
- How homeowners are engaging differently and how Pros need to adapt
- How to follow up effectively on leads to optimize booking rates

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/47919144Tue, 14 Dec 2021 16:11:45 +0000Dave HansenJoin Seth and David from Thumbtack as they insights into how home service pros can win more jobs from their marketing and lead generation efforts. Key nuggets from this episode of The Advisory Board Podcast: - Changing demographics in who's making...
Key nuggets from this episode of The Advisory Board Podcast:
- Changing demographics in who's making home service decisions today vs. 3 years ago
- What pros need to do to win more business
- How homeowners are engaging differently and how Pros need to adapt
- How to follow up effectively on leads to optimize booking rates

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2068bestpractices,business,cleaning,clienttether,follow-up,homeservices,hvac,leadgen,leads,marketing,plumbing,roofing,sales,thumbtackfalsefullAR and Billing Automation Challenges & Solutions for Franchise Systemshttps://www.spreaker.com/episode/ar-and-billing-automation-challenges-solutions-for-franchise-systems--47741446
Join Tom Aronica from Biller Genie in this episode of The Advisory Board, as he shares insights into the accounts receivable and billing industry and how top performing franchise systems are tackling common AR issues at scale.

Learn how to Invoice rapidly, properly and effortlessly follow up on outstanding invoices, and simplify your processes to automate them or do them at scale.

This often overlooked part of businesses is also not typically the focal point of attention in franchise systems, dealer networks, or other multi-unit business models. There's often no visibility at the Franchisor or HQ level to identify issues and provide support to fix cash flow issues.

Tom shares some great insights into how to address these and other challenges in a fragmented part of any business to streamline it and potentially automate it.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/47741446Tue, 07 Dec 2021 14:14:03 +0000Dave HansenMore than 80% of businesses fail because of cashflow issues. Sometimes, they fail with thousands of dollars available that they simply couldn't collect. Join Tom Aronica from Biller Genie in this episode of The Advisory Board, as he shares insights...
Join Tom Aronica from Biller Genie in this episode of The Advisory Board, as he shares insights into the accounts receivable and billing industry and how top performing franchise systems are tackling common AR issues at scale.

Learn how to Invoice rapidly, properly and effortlessly follow up on outstanding invoices, and simplify your processes to automate them or do them at scale.

This often overlooked part of businesses is also not typically the focal point of attention in franchise systems, dealer networks, or other multi-unit business models. There's often no visibility at the Franchisor or HQ level to identify issues and provide support to fix cash flow issues.

Tom shares some great insights into how to address these and other challenges in a fragmented part of any business to streamline it and potentially automate it.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2108ar,automation,billergenie,billing,clienttether,franchise,franchisee,franchising,franchisorfalsefullOperation and Royalty Strategies for Emerging Franchiseshttps://www.spreaker.com/episode/operation-and-royalty-strategies-for-emerging-franchises--47741424Some of the highlights include:
How to create franchise Royalty structures that fuel brand growth in the long-term
How to make sure your franchise royalty structure fits the industry
How to ensure your royalty model fits the economics of your franchise system
How to balance what you centralize for your Zees and how to offset that with royalties
Smart royalty models that incentivize unit growth
Building effective Ad Funds and Technology Funds
The real value of Royalty use transparency to franchisees
Building an effective Franchise coach model
Determining and scaling up how many franchisees can one coach support?
Building effective peer to peer franchisee mentorship programs
Why emerging brands need to be focused more on technology
If you choose the right software, you can have unbelievable visibility into your franchisees’ business operations, struggles, and success

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/47741424Wed, 01 Dec 2021 17:52:43 +0000Dave HansenJoin Dave Hansen and Conrad Kolba as they discuss best practices in emerging franchise operations, royalty structures, and technology. Some of the highlights include: How to create franchise Royalty structures that fuel brand growth in the long-term...Some of the highlights include:
How to create franchise Royalty structures that fuel brand growth in the long-term
How to make sure your franchise royalty structure fits the industry
How to ensure your royalty model fits the economics of your franchise system
How to balance what you centralize for your Zees and how to offset that with royalties
Smart royalty models that incentivize unit growth
Building effective Ad Funds and Technology Funds
The real value of Royalty use transparency to franchisees
Building an effective Franchise coach model
Determining and scaling up how many franchisees can one coach support?
Building effective peer to peer franchisee mentorship programs
Why emerging brands need to be focused more on technology
If you choose the right software, you can have unbelievable visibility into your franchisees’ business operations, struggles, and success

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2798automation,business,franchise,franchisee,franchising,franchisor,operations,royalties,strategies,technologyfalsefullMarketing and growth lessons with Brit Driscollhttps://www.spreaker.com/episode/marketing-and-growth-lessons-with-brit-driscoll--46820409
If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/46820409Mon, 04 Oct 2021 21:34:22 +0000Dave Hansen2356clienttether,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,maketingandgrowth,premierfranchisesolutionsfalsefullNon-negotiable Strategies for FranDev Marketinghttps://www.spreaker.com/episode/non-negotiable-strategies-for-frandev-marketing--46552222
We learn about getting our ideal franchise owner candidate target calibrated correctly, how to find those candidates, and how to bring them in via an effective marketing mix.

Then, David shares some fantastic insights into how to balance portal leads and the rest of your digital marketing efforts.

We discuss proper use of social media, and which channels appeal to the right demographics that your brand should care about (Hint...it's not TikTok :) )
Then, David wraps up with some powerful details about analytics. What should you be measuring. How can you truly evaluate which lead sources are producing results that are helping you succeed vs. creating busy work and churn for your staff that is costing you way too much.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/46552222Thu, 16 Sep 2021 19:20:08 +0000Dave HansenJoin franchise marketing expert, founder of Franchise In-Sites, and COO of Franchise Direct Digital, David Gollahon and learn the non-negotiable strategies he uses to help his clients scale their emerging and growing FranDev success. We learn about...
We learn about getting our ideal franchise owner candidate target calibrated correctly, how to find those candidates, and how to bring them in via an effective marketing mix.

Then, David shares some fantastic insights into how to balance portal leads and the rest of your digital marketing efforts.

We discuss proper use of social media, and which channels appeal to the right demographics that your brand should care about (Hint...it's not TikTok :) )
Then, David wraps up with some powerful details about analytics. What should you be measuring. How can you truly evaluate which lead sources are producing results that are helping you succeed vs. creating busy work and churn for your staff that is costing you way too much.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2688clienttether,fandevmarketing,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutionsfalsefullManaging franchise growth with the unit-level success ratiohttps://www.spreaker.com/episode/managing-franchise-growth-with-the-unit-level-success-ratio--44932288
If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/44932288Thu, 20 May 2021 17:04:46 +0000Dave Hansen2327clienttether,franchise,franchisedevelopment,franchisegrowth,franchisestrategy,franchising,premierfranchisesolutionsfalsefullHow to Create Impactful Virtual Discovery Days, Trainings, and Franchise Conferenceshttps://www.spreaker.com/episode/how-to-create-impactful-virtual-discovery-days-trainings-and-franchise-conferences--44515459
She shares their lessons learned, best practices, and what's ahead in their virtual engagement strategy.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/44515459Wed, 28 Apr 2021 19:51:15 +0000Dave HansenHeidi Morrissey, President of Kitchen Tune-Up (and Bath Tune-Up), and her team truly led the way in developing virtual discovery days, virtual new franchisee training, and virtual conferences for their Tunies. She shares their lessons learned, best...
She shares their lessons learned, best practices, and what's ahead in their virtual engagement strategy.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2444clienttether,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutionsfalsefullHow leading franchise brands increase Zee and FranDev saleshttps://www.spreaker.com/episode/how-leading-franchise-brands-increase-zee-and-frandev-sales--44515219
Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/44515219Tue, 27 Apr 2021 17:07:47 +0000Dave HansenJoin Magda Fox as she shares 20 years of sales and marketing experience in Lead Handling, Sales process development, and sales at the franchisee level within franchise systems. Learn how she coaches clients to systematize the closing process, how she...
Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2610clienttether,franchise,franchisestrategy,franchising,frandev,marketing,marketingstrategyfalsefullFranchise go-to market strategies that workhttps://www.spreaker.com/episode/franchise-go-to-market-strategies-that-work--44514148- How top franchise brands should be evaluating their branding strategy and creating better brand awareness
- What should every franchise leadership team be asking about their target audience
- How franchisors are innovating with their content strategies
- Why more digital marketing executives are relaxing stringent spending rules
- What are some of the KPIs every franchise system needs to monitor to continuously improve their marketing ROI

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/44514148Tue, 27 Apr 2021 17:03:58 +0000Dave HansenHere's a chance to learn from a recognized thought leader in the franchise community, Gabriella Ferrara about: - How top franchise brands should be evaluating their branding strategy and creating better brand awareness - What should every franchise...- How top franchise brands should be evaluating their branding strategy and creating better brand awareness
- What should every franchise leadership team be asking about their target audience
- How franchisors are innovating with their content strategies
- Why more digital marketing executives are relaxing stringent spending rules
- What are some of the KPIs every franchise system needs to monitor to continuously improve their marketing ROI

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2474clienttether,franchise,franchisemarketing,franchisestrategy,franchising,marketing,marketingstrategyfalsefullHow to create a closed loop marketing system in franchisinghttps://www.spreaker.com/episode/how-to-create-a-closed-loop-marketing-system-in-franchising--43808836
Learn how you need to set up your data flow from your lead sources for attribution, your CRM for pushing data back, and your analytics platform for tracking true lead source ROI.

Franchise systems that are implementing closed loop marketing are experiencing significant growth in sales, lead conversions, and marketing ROI, while in some cases, they're reducing their overall lead flow and sales overhead.

Incredible stuff. Thanks for sharing, Jordan!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/43808836Tue, 09 Mar 2021 13:54:21 +0000Dave HansenJordan Choo of Kogneta Marketing, does a deep dive with us in this episode of The Advisory Board podcast. We discuss what closed loop marketing is, why it matters to franchise systems (or any business), and how to get started. Learn how you need to...
Learn how you need to set up your data flow from your lead sources for attribution, your CRM for pushing data back, and your analytics platform for tracking true lead source ROI.

Franchise systems that are implementing closed loop marketing are experiencing significant growth in sales, lead conversions, and marketing ROI, while in some cases, they're reducing their overall lead flow and sales overhead.

Incredible stuff. Thanks for sharing, Jordan!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>1977clienttether,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutionsfalsefullClosing Franchisee Skills Gaps in Local Business Developmenthttps://www.spreaker.com/episode/closing-franchisee-skills-gaps-in-local-business-development--43514566
Often, Franchisors have a clear definition of the ideal demographics for franchise owners, and they have not considered the psychographics needed for success. Accountants, technologists, and other successful entrepreneurs that purchase a franchise often lack the sales, business development, and networking know-how to generate new revenue, build referral partnerships, and scale their businesses.

Learn from Linda as she shares insights to address these issues by knowing:

- How to strategically network
- How to craft an effective 30 second, 60 second, 2-minute, and 10-minute value statement to generate interest
- Where to find the best groups to network and how to know if you need to exit one that's not meeting your needs
- How to create your own networking group
- How to work a room in a networking situation
- How Zors can create more effective training programs to address regional needs in their business development plans

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/43514566Wed, 17 Feb 2021 20:32:00 +0000Dave HansenJoin Linda Ballesteros, talk radio/podcast host, networking guru and owner of Mpower Franchise Consulting, to learn about the skills gap in franchise systems that causes frustration and performance issues with franchisees as they engage in local...
Often, Franchisors have a clear definition of the ideal demographics for franchise owners, and they have not considered the psychographics needed for success. Accountants, technologists, and other successful entrepreneurs that purchase a franchise often lack the sales, business development, and networking know-how to generate new revenue, build referral partnerships, and scale their businesses.

Learn from Linda as she shares insights to address these issues by knowing:

- How to strategically network
- How to craft an effective 30 second, 60 second, 2-minute, and 10-minute value statement to generate interest
- Where to find the best groups to network and how to know if you need to exit one that's not meeting your needs
- How to create your own networking group
- How to work a room in a networking situation
- How Zors can create more effective training programs to address regional needs in their business development plans

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2916clientteher,franchise,franchisedevelopment,franchiseskilldevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutionsfalsefullFranchise and Home Service Leadgen and Lead Engagement Best Practices with conXproshttps://www.spreaker.com/episode/franchise-and-home-service-leadgen-and-lead-engagement-best-practices-with-conxpros--43512551
Here are some of the key things to listen for:
What are the trends and challenges in leadgen today for franchises and home service businesses?

What are the most common challenges you see in lead follow-up in franchise and home service businesses?
- Ineffective initial response
- Poor/non-existent lead nurturing
- No visibility into team effort
- How to fix these issues

What are top-performing clients doing to improve lead conversion rates?
- engaging leads immediately
- following up 7 to 12 times with effective nurturing
- using tools to automate their lead engagement and automation
- Calling
- Texting

Best practices in HVAC, Plumbing, Roofing, Flooring, Windows, Carpet Cleaning and other home service companies.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/43512551Wed, 17 Feb 2021 17:52:08 +0000Dave HansenJoin Ari Greenbaum, founder of conXpros, and Dave Hansen to dig into home services lead generation and lead follow-up best practices. Here are some of the key things to listen for: What are the trends and challenges in leadgen today for franchises...
Here are some of the key things to listen for:
What are the trends and challenges in leadgen today for franchises and home service businesses?

What are the most common challenges you see in lead follow-up in franchise and home service businesses?
- Ineffective initial response
- Poor/non-existent lead nurturing
- No visibility into team effort
- How to fix these issues

What are top-performing clients doing to improve lead conversion rates?
- engaging leads immediately
- following up 7 to 12 times with effective nurturing
- using tools to automate their lead engagement and automation
- Calling
- Texting

Best practices in HVAC, Plumbing, Roofing, Flooring, Windows, Carpet Cleaning and other home service companies.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2904business,clienttether,conxpros,homeservice,leadfollowup,leadgen,leadgeneration,leadresponse,marketing,salesfalsefullHow to Use Coaching Effectively for Zor and Zee Business Challengeshttps://www.spreaker.com/episode/how-to-use-coaching-effectively-for-zor-and-zee-business-challenges--43050472
If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/43050472Thu, 21 Jan 2021 21:15:52 +0000Dave Hansen3131clienttether,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutionsfalsefullWhy and How Growing Franchise Brands Are Using PR to Scalehttps://www.spreaker.com/episode/why-and-how-growing-franchise-brands-are-using-pr-to-scale--42935895
Learn from a second generation franchise PR wizard, as he dives into:
Why should a franchise system care about PR?
How does PR impact FranDev efforts
What can PR do to enhance a Franchise Brand Value
How do top brands improve Zee performance with effective PR
How does PR drive revenue and growth?
What are some of the most effective components of PR today?
What are some key PR strategies every brand needs to have?
What's the best way to prepare for or get started with a PR strategy?

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/42935895Thu, 14 Jan 2021 17:35:30 +0000Dave HansenJoin Zack Fishman of Fishman PR in this episode of The Advisory Board, as he discusses how growing franchise brands are using PR strategy to sell more franchises, boost franchisee performance, and enhance overall brand performance. Learn from a...
Learn from a second generation franchise PR wizard, as he dives into:
Why should a franchise system care about PR?
How does PR impact FranDev efforts
What can PR do to enhance a Franchise Brand Value
How do top brands improve Zee performance with effective PR
How does PR drive revenue and growth?
What are some of the most effective components of PR today?
What are some key PR strategies every brand needs to have?
What's the best way to prepare for or get started with a PR strategy?

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2575clientthether,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutionsfalsefullRe-opening, retention, referral and win-back campains that work (2)https://www.spreaker.com/episode/re-opening-retention-referral-and-win-back-campains-that-work-2--42419676
Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/42419676Thu, 10 Dec 2020 18:46:44 +0000Dave HansenJoe Kenemore of Mailbox Power is back with deeper insights into how home service, personal service, and B2B service businesses can re-open closed markets, improve retention, build effective referral programs, launch win-back campaigns, and...
Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2095cliettether,customerretention,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutions,referralfalsefullCreating a culture that helps find, nurture, and retain the RIGHT franchiseeshttps://www.spreaker.com/episode/creating-a-culture-that-helps-find-nurture-and-retain-the-right-franchisees--42143805
At the center of the culture discussion are a few key points:
- How your franchise owners espouse your core values ultimately defines your culture
- Franchisors need to exemplify, communicate, and reinforce these core values to give Zees guidance in How and Why to do things.
- Zees that adhere to the core values tend to perform better
- If you get a critical mass of Zees that adhere to the core values, it creates an aligned culture
- Rebooting company culture takes dogged discipline and patience
- Building and maintaining strong Zor/Zee relationships helps reinforce culture, improve performance, and increases new unit sales

There are a lot more nuggets in there. Enjoy learning from one of the best.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/42143805Tue, 24 Nov 2020 16:53:07 +0000Dave HansenWith 25 years of franchise experience, Jason McReynolds of Franchise Metrics shares experience and insights into how franchisors can create and transform their culture to attract and keep the best franchisees. At the center of the culture discussion...
At the center of the culture discussion are a few key points:
- How your franchise owners espouse your core values ultimately defines your culture
- Franchisors need to exemplify, communicate, and reinforce these core values to give Zees guidance in How and Why to do things.
- Zees that adhere to the core values tend to perform better
- If you get a critical mass of Zees that adhere to the core values, it creates an aligned culture
- Rebooting company culture takes dogged discipline and patience
- Building and maintaining strong Zor/Zee relationships helps reinforce culture, improve performance, and increases new unit sales

There are a lot more nuggets in there. Enjoy learning from one of the best.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2892clienttether,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutionsfalsefullRethinking customer engagement through gifting and blended media strategieshttps://www.spreaker.com/episode/rethinking-customer-engagement-through-gifting-and-blended-media-strategies--42023569
Especially in service industries, whether that be HVAC, Solar, Elderly Care, Pet Care, or any other kind of home service, successful businesses need to be remembered and trusted. They have to feel valued and receive value from your business.

Gifting helps short circuit that process, and it provides a much higher engagement rate, longer staying power than digital media, and it cuts through the clutter of other messaging tools.

Joe shares some experiences and best practices into how to optimize blended media campaigns that take advantage of the power of physical media (cards, gifts, post cards, food, etc.) and digital media (texting, calling, emails, landing pages, etc.).

He also shares a couple of tips about how to best use gifting around the holidays and throughout the year to guarantee a higher customer loyalty and retention rate.

This is definitely worth a listen. Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/42023569Tue, 17 Nov 2020 19:40:06 +0000Dave HansenIn this episode, Joe Kenemore, CEO of Mailbox Power, shares some timely and powerful insights into how to win new clients, retain existing ones, and build true customer loyalty. Especially in service industries, whether that be HVAC, Solar, Elderly...
Especially in service industries, whether that be HVAC, Solar, Elderly Care, Pet Care, or any other kind of home service, successful businesses need to be remembered and trusted. They have to feel valued and receive value from your business.

Gifting helps short circuit that process, and it provides a much higher engagement rate, longer staying power than digital media, and it cuts through the clutter of other messaging tools.

Joe shares some experiences and best practices into how to optimize blended media campaigns that take advantage of the power of physical media (cards, gifts, post cards, food, etc.) and digital media (texting, calling, emails, landing pages, etc.).

He also shares a couple of tips about how to best use gifting around the holidays and throughout the year to guarantee a higher customer loyalty and retention rate.

This is definitely worth a listen. Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2746blendedmediamarketing,clienttether,directmail,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,mailboxpower,pipeline,pipelinedevelopment,premierfranchisesolutionsfalsefullFranchise Sales Best Practices | Speed to Lead, Follow Up & FranDev Offboardinghttps://www.spreaker.com/episode/franchise-sales-best-practices-speed-to-lead-follow-up-frandev-offboarding--41904914
Tom shares insights into the power of rapidly engaging all new leads to optimize lead contact rates. He shares his experience in boosting lead conversion rates focusing on best practices in follow up, setting appointments, and setting clear expectations.

We also tackle a sensitive topic which isn't discussed a lot in FranDev, which is how to gracefully off-board a prospect that isn't a good fit. Tom shares a great example of how to do this as well.

This episode is packed with great insights for internal FranDev teams as well as Franchise Brokers.

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/41904914Tue, 10 Nov 2020 18:14:53 +0000Dave HansenEnjoy listening to Tom Parks of Premier Franchise Solutions as he dives deep into Franchise Selling best practices. Tom shares insights into the power of rapidly engaging all new leads to optimize lead contact rates. He shares his experience in...
Tom shares insights into the power of rapidly engaging all new leads to optimize lead contact rates. He shares his experience in boosting lead conversion rates focusing on best practices in follow up, setting appointments, and setting clear expectations.

We also tackle a sensitive topic which isn't discussed a lot in FranDev, which is how to gracefully off-board a prospect that isn't a good fit. Tom shares a great example of how to do this as well.

This episode is packed with great insights for internal FranDev teams as well as Franchise Brokers.

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2791clienttether,franchise,franchisedevelopment,franchisestrategy,franchising,frandev,premierfranchisesolutionsfalsefullMulti-Unit Franchise Sales Strategy & FranDev Innovation | Virtual Discovery Days & Selling Morehttps://www.spreaker.com/episode/multi-unit-franchise-sales-strategy-frandev-innovation-virtual-discovery-days-selling-more--40634815
Join us for this week's episode to explore how the franchise development landscape has changed and how to pivot around the new opportunities arising from it.

We dig deep into virtual discovery days, why they work, and how to leverage them.

Kurt shares some insights into why franchisors and franchise brokers should be focusing their efforts on multi-unit franchise buyers.

Then, we discuss how to leverage primary research to fuel effective marketing funnels and content marketing strategies that work to drive higher-quality franchise candidates that will be more successful.

If you're involved in FranDev at all, you'll want to listen to this.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/40634815Tue, 01 Sep 2020 14:25:02 +0000Dave HansenWhen you get the drummer of the Wild Boyz on the digital stage, Kurt Hurley is not likely to disappoint :) Join us for this week's episode to explore how the franchise development landscape has changed and how to pivot around the new opportunities...
Join us for this week's episode to explore how the franchise development landscape has changed and how to pivot around the new opportunities arising from it.

We dig deep into virtual discovery days, why they work, and how to leverage them.

Kurt shares some insights into why franchisors and franchise brokers should be focusing their efforts on multi-unit franchise buyers.

Then, we discuss how to leverage primary research to fuel effective marketing funnels and content marketing strategies that work to drive higher-quality franchise candidates that will be more successful.

If you're involved in FranDev at all, you'll want to listen to this.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3177businessstrategy,franchise,franchisemarketing,franchisesales,franchising,frandev,marketing,marketingstrategy,salesstrategyfalsefullSocial Media Lead Gen | Facebook Strategies That Workhttps://www.spreaker.com/episode/social-media-lead-gen-facebook-strategies-that-work--40386825
Join expert Peter Lewis of 7X Direct to learn the best practices he and his team use to generate more than $1M of new revenue for a client in 7 months using just Facebook ads.

He shares:
- How to create a compelling offer & why that is important
- How to narrow your audience properly using effective targeting
- What's the best way to approach testing
- The value of lead forms and how to use them
- The power of thank you pages and how to use them to advance the lead experience
- What to look for in an outsourced Social Media Lead Gen partner and how to pick one

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/40386825Tue, 18 Aug 2020 17:17:08 +0000Dave HansenAs a long-time skeptic of social media marketing and lead gen efforts, I was shocked to become a true believer in the value of Facebook and Instagram marketing for B2C and B2B sales models. Join expert Peter Lewis of 7X Direct to learn the best...
Join expert Peter Lewis of 7X Direct to learn the best practices he and his team use to generate more than $1M of new revenue for a client in 7 months using just Facebook ads.

He shares:
- How to create a compelling offer & why that is important
- How to narrow your audience properly using effective targeting
- What's the best way to approach testing
- The value of lead forms and how to use them
- The power of thank you pages and how to use them to advance the lead experience
- What to look for in an outsourced Social Media Lead Gen partner and how to pick one

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2440facebookmarketing,franchising,franchisor,homeservice,hvac,leadgen,leadgeneration,marketingstrategy,sales,salesstrategy,socialmediamarketingfalsefullFranchise Marketing Data and PR Best Practices | FranDev and Franchisee Growth Strategieshttps://www.spreaker.com/episode/franchise-marketing-data-and-pr-best-practices-frandev-and-franchisee-growth-strategies--37828625
Graham shared some solid insights into:
- How to use marketing analytics to drive marketing decisions
- What is changing in FranDev and Franchise marketing
- How content around franchise innovation and leadership is shortening franchise sales processes and creating better leads (Red - we discussed something similar & Graham mentioned how Moran Family of Brands recently did a great job of this)
- How to consolidate data across marketing and PR functions to get deeper insights to drive strategy
- The new way to leverage PR and own media channels to get multi-piece content strategies to work (Stratus Building Solutions example was great)
- Creating ideal client profiles based on real data for FranDev and franchise marketing and make sure marketing strategy and lead acquisition approach align with them

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/37828625Tue, 14 Jul 2020 17:57:39 +0000Dave HansenFranchise PR and marketing is changing quickly, and the data trends are helping to reshape strategies to get better results - at least, that's what we discuss in this episode with Graham Chapman from 919 Marketing. Graham shared some solid insights...
Graham shared some solid insights into:
- How to use marketing analytics to drive marketing decisions
- What is changing in FranDev and Franchise marketing
- How content around franchise innovation and leadership is shortening franchise sales processes and creating better leads (Red - we discussed something similar & Graham mentioned how Moran Family of Brands recently did a great job of this)
- How to consolidate data across marketing and PR functions to get deeper insights to drive strategy
- The new way to leverage PR and own media channels to get multi-piece content strategies to work (Stratus Building Solutions example was great)
- Creating ideal client profiles based on real data for FranDev and franchise marketing and make sure marketing strategy and lead acquisition approach align with them

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2757clienttether,datadrivenmarketing,franchise,franchisemarketing,franchising,frandev,marketinganalytics,marketingstrategy,marketingtips,pr,publicrelationsfalsefullCreating A Culture of Diversity and Inclusion | How to Harness and Encourage Diversityhttps://www.spreaker.com/episode/creating-a-culture-of-diversity-and-inclusion-how-to-harness-and-encourage-diversity--35525991
May Snowden of Snowden and Associates, Inc., a leading expert in creating cultures of diversity and inclusion shares some deep insights into how to do it.

Here are some of the insights we discussed.

What is Prejudice? (Pre-judge) It is a preconceived opinion that is not based on reason or actual experience about a particular group. It is formed without adequate prior knowledge, thought, or reason. A prejudice can be positive or negative. Bias has a similar meaning: an inflexible predisposition to see certain things, events or category of people in a certain way (positive or negative based on their appearance, group kinships, or differences from you). Prejudice often relies on stereotypes, which are a set of oversimplified images, statements, and generalizations applied to a whole group of people, without regard for the individual. Stereotypes are often unconscious beliefs about a group of people. Then the stereotype is often applied to individual members. A belief that ALL members of the group match the stereotype. Prejudice, Bias, and Stereotypes are an internal belief. They are mental prejudgment, positive or negative, made about an individual. It’s not until you act it out in speech and behavior that others receive the impact.

SIMPLIFIED, FIXED BELIEFS OR JUDGMENTS ABOUT A GROUP OF PEOPLE

Who has it? Everyone – We all have an “affinity bias”. A definite preference for doing things the way we like to do them. And a tendency to warm up to or be comfortable with people like ourselves. No one is immune from bias.

Where did it come from? They are Taught. No one is born prejudiced or biased. Family, Friends, Culture of Origin, Churches, Teachers, People of Influence in our lives, Media, Magazines, Movies, Past Experiences, Books, etc.

What is Racism and How does it inform our Prejudice? Racism comes from the belief that race is equated with particular traits and capabilities. A belief that some races are superior to others. A belief that inherent differences among the various human races determine cultural or individual achievement, usually involving the idea that one’s own race is superior and has the right to rule others. Scientists and anthropologists have noted that race is a social construct, not a biological one.

What are the benefits and detriments/disadvantages of being prejudice?

What is Discrimination? Discrimination means Action. Treating a group of people unfairly because of a prejudice against them.

How can we overcome Prejudice? Assess your own Biases, keep yourself accountable for the following 4Es:
•Exposure
•Experience
•Education
•Empathy

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/35525991Tue, 07 Jul 2020 20:25:50 +0000Dave HansenHow do we end racism, bigotry and bias in our personal lives and in the workplace? May Snowden of Snowden and Associates, Inc., a leading expert in creating cultures of diversity and inclusion shares some deep insights into how to do it. Here are...
May Snowden of Snowden and Associates, Inc., a leading expert in creating cultures of diversity and inclusion shares some deep insights into how to do it.

Here are some of the insights we discussed.

What is Prejudice? (Pre-judge) It is a preconceived opinion that is not based on reason or actual experience about a particular group. It is formed without adequate prior knowledge, thought, or reason. A prejudice can be positive or negative. Bias has a similar meaning: an inflexible predisposition to see certain things, events or category of people in a certain way (positive or negative based on their appearance, group kinships, or differences from you). Prejudice often relies on stereotypes, which are a set of oversimplified images, statements, and generalizations applied to a whole group of people, without regard for the individual. Stereotypes are often unconscious beliefs about a group of people. Then the stereotype is often applied to individual members. A belief that ALL members of the group match the stereotype. Prejudice, Bias, and Stereotypes are an internal belief. They are mental prejudgment, positive or negative, made about an individual. It’s not until you act it out in speech and behavior that others receive the impact.

SIMPLIFIED, FIXED BELIEFS OR JUDGMENTS ABOUT A GROUP OF PEOPLE

Who has it? Everyone – We all have an “affinity bias”. A definite preference for doing things the way we like to do them. And a tendency to warm up to or be comfortable with people like ourselves. No one is immune from bias.

Where did it come from? They are Taught. No one is born prejudiced or biased. Family, Friends, Culture of Origin, Churches, Teachers, People of Influence in our lives, Media, Magazines, Movies, Past Experiences, Books, etc.

What is Racism and How does it inform our Prejudice? Racism comes from the belief that race is equated with particular traits and capabilities. A belief that some races are superior to others. A belief that inherent differences among the various human races determine cultural or individual achievement, usually involving the idea that one’s own race is superior and has the right to rule others. Scientists and anthropologists have noted that race is a social construct, not a biological one.

What are the benefits and detriments/disadvantages of being prejudice?

What is Discrimination? Discrimination means Action. Treating a group of people unfairly because of a prejudice against them.

How can we overcome Prejudice? Assess your own Biases, keep yourself accountable for the following 4Es:
•Exposure
•Experience
•Education
•Empathy

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>3038alllivesmatter,blacklivesmatter,business,businessstrategy,culture,diversity,endracism,hr,inclusion,removebias,unconsciousbiasfalsefullFranDev Marketing Trends and Best Practices | Helping Franchisors Sell More Franchiseshttps://www.spreaker.com/episode/frandev-marketing-trends-and-best-practices-helping-franchisors-sell-more-franchises--35075224
Some of the key insights you'll want to hear are:

- The evolution of the customer consideration process over the past few years
- How franchisors and franchise marketing firms should to adapt to these trends to drive more sales
- What FranDev teams are doing to improve their lead conversion rates and sales
- How and why franchise marketers need to diversify their marketing channels and messaging to accommodate the changes in franchise buyer behavior
- The importance of structuring, streamlining, and automating the FranDev lead response process

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/35075224Wed, 01 Jul 2020 15:37:36 +0000Dave HansenJoin Franchise sales and marketing maven, Erica Tarnowski from 919 Marketing, as we explore some of the trends and shifts in buying and selling behavior in franchise development. Some of the key insights you'll want to hear are: - The evolution of...
Some of the key insights you'll want to hear are:

- The evolution of the customer consideration process over the past few years
- How franchisors and franchise marketing firms should to adapt to these trends to drive more sales
- What FranDev teams are doing to improve their lead conversion rates and sales
- How and why franchise marketers need to diversify their marketing channels and messaging to accommodate the changes in franchise buyer behavior
- The importance of structuring, streamlining, and automating the FranDev lead response process

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2652franchise,franchisemarketing,franchisesales,franchising,franchisors,frandev,leadfollowup,leadgen,marketing,marketingstrategy,salesbestpractices,salestips,sellingfranchisesfalsefullFranchise Sales Strategy | Broker & Franchisor FranDev Best Practiceshttps://www.spreaker.com/episode/franchise-sales-strategy-broker-franchisor-frandev-best-practices--31137816
He shares FranDev best practices from a broker and a a Franchisor perspective, and we hone in on a few key points franchisors and brokers alike will want to pay attention to, including:
- How franchise development teams have to approach their prospecting differently
- Why franchise system leadership teams need to engage and create strong value to their franchisees to improve the validation process
- Why in-house Franchise Development teams need to develop strong relationships with their broker network and vice versa
- Why Franchise Brokers need to sell with a win-win-win in mind, or they won't last long

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/31137816Tue, 16 Jun 2020 17:44:02 +0000Dave HansenIn this week's podcast, learn from a guru in the franchise development space, Red Boswell of International Franchise Professionals Group - IFPG. He shares FranDev best practices from a broker and a a Franchisor perspective, and we hone in on a few...
He shares FranDev best practices from a broker and a a Franchisor perspective, and we hone in on a few key points franchisors and brokers alike will want to pay attention to, including:
- How franchise development teams have to approach their prospecting differently
- Why franchise system leadership teams need to engage and create strong value to their franchisees to improve the validation process
- Why in-house Franchise Development teams need to develop strong relationships with their broker network and vice versa
- Why Franchise Brokers need to sell with a win-win-win in mind, or they won't last long

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2381clienttether,franchise,franchisebroker,franchisedevelopment,franchisegrowth,franchisemarketing,franchisesales,franchising,franchisor,frandev,ifpg,sales,salestipsfalsefullMindset, Pivoting, and Franchise Relations with Lane Monsonhttps://www.spreaker.com/episode/mindset-pivoting-and-franchise-relations-with-lane-monson--30013258
In this episode, he shares insights into mindset management, we joke about and then seriously discuss how coaches can help elevate performance, and then we dive deep into how to identify the opportunity to pivot and how to overcome the fear of doing so. Our last point of discussion is around how Franchisors and Franchisees can strengthen their relationships and create a highly successful, collaborative partnership.

If you work in the world of franchising, you have probably felt the strain of the franchisee relationship and wondered how to improve it. Listen in for some great advice.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/30013258Tue, 09 Jun 2020 14:40:34 +0000Dave HansenLane is a fantastic professional with great experience in leading teams and running companies- from franchises to IBM to sales organizations generating $250M per year. In this episode, he shares insights into mindset management, we joke about and...
In this episode, he shares insights into mindset management, we joke about and then seriously discuss how coaches can help elevate performance, and then we dive deep into how to identify the opportunity to pivot and how to overcome the fear of doing so. Our last point of discussion is around how Franchisors and Franchisees can strengthen their relationships and create a highly successful, collaborative partnership.

If you work in the world of franchising, you have probably felt the strain of the franchisee relationship and wondered how to improve it. Listen in for some great advice.

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2540businessgrowth,businessleadership,clienttether,coaching,franchise,franchisee,franchisegrowth,franchiserelations,franchising,franchisor,howtopivot,leadership,leadthroughchange,mindset,mindsetmanagement,personalgrowth,pivotfalsefullKiller Branding Strategies That Work - with Jed Morleyhttps://www.spreaker.com/episode/killer-branding-strategies-that-work-with-jed-morley--28911509
In this episode of The Advisory Board Podcast, Jed shares decades of experience regarding:
- how to extract your brand story from your clients and personnel
- how to live your brand story and the consequences of not doing so
- how to codify brand behaviors to enforce brand as part of your culture
- how to create alignment across franchise systems or other multi-location businesses
- how to nail your brand promise and use it as your guiding beacon for all messaging strategy.

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/28911509Wed, 03 Jun 2020 13:55:02 +0000Dave HansenFranchises and businesses looking for some expert advice on how to create a powerful branding strategy will want to check out this episode with Jed Morley In this episode of The Advisory Board Podcast, Jed shares decades of experience regarding: -...
In this episode of The Advisory Board Podcast, Jed shares decades of experience regarding:
- how to extract your brand story from your clients and personnel
- how to live your brand story and the consequences of not doing so
- how to codify brand behaviors to enforce brand as part of your culture
- how to create alignment across franchise systems or other multi-location businesses
- how to nail your brand promise and use it as your guiding beacon for all messaging strategy.

Enjoy!

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2597brand,branding,brandingstrategy,brandstrategy,businessstrategy,businesstips,franchise,franchisestrategy,franchising,marketing,marketingstrategy,marketingtips,salesgrowthfalsefullFranchise & Business Legal Best Practices with Christian Thompsonhttps://www.spreaker.com/episode/franchise-business-legal-best-practices-with-christian-thompson--28911437
How are you changing your Items 19 and 20 to accommodate for the recent economic turmoil that's impacted your franchise system? How should you?

How do you handle deviations from your FDD and franchise legal agreements to accommodate changes needed to weather the current economic storm?

Listen to Christian Thompson from The Franchise & Business Law Group in this week's episode from The Advisory Board Podcast as he shares some insights and actionable advice that all franchise systems should be paying attention to... after all, his team has been in Franchise law for more than 40 years.

Key topics we cover are:
- How to encourage and not create legal issues by Zor and Zee innovation
- Negotiating lease agreement issues during closures
- Legal issues we you should be monitoring during this time of reopening
- Do's and Don'ts of Zee termination and resale

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/28911437Tue, 02 Jun 2020 17:11:20 +0000Dave HansenWhat are the most pressing legal issues for franchise systems today? How are you changing your Items 19 and 20 to accommodate for the recent economic turmoil that's impacted your franchise system? How should you? How do you handle deviations from...
How are you changing your Items 19 and 20 to accommodate for the recent economic turmoil that's impacted your franchise system? How should you?

How do you handle deviations from your FDD and franchise legal agreements to accommodate changes needed to weather the current economic storm?

Listen to Christian Thompson from The Franchise & Business Law Group in this week's episode from The Advisory Board Podcast as he shares some insights and actionable advice that all franchise systems should be paying attention to... after all, his team has been in Franchise law for more than 40 years.

Key topics we cover are:
- How to encourage and not create legal issues by Zor and Zee innovation
- Negotiating lease agreement issues during closures
- Legal issues we you should be monitoring during this time of reopening
- Do's and Don'ts of Zee termination and resale

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>2219business,businesslaw,businesstrategy,franchise,franchiselaw,franchiselegal,franchising,legalfalsefullDirect Mail Marketing Best Practices with Angie Bynumhttps://www.spreaker.com/episode/direct-mail-marketing-best-practices-with-angie-bynum--27762925
In this episode of The Advisory Board Podcast, listen to direct marketing expert, Angie Bynum, who shares insights into B2B and B2C direct mail marketing strategies that actually work.

We cover:
How to build an effective direct mail strategy?
B2B vs B2C direct mail - what works best?
What are the best types of items to send?
How to balance budget and impact with direct mail?
How can you send your items to make them stand out?
What are some good/bad examples of direct mail campaigns?

Want the transcript? Here it is!

Dave Hansen (00:02):
Hey Angie, thanks everybody for joining this episode of the advisory board podcast. I am joined today by the lovely Angie Bynum who is the founder and CEO of Villager Magazine and an expert in direct marketing. Angie, I don't want to elaborate too much on it. Why don't you add a little bit of color to that? What else should everyone know as they listen to this about you?
Angie Bynum (00:24):
Just a quick introduction of where we started out about 11 years ago. We had another business and our biggest challenge was figuring out how to market our business in an affordable way, targeted way. It really was our biggest challenge in our company and so we ended up creating our own direct mail piece. And fast forward 11 years, it started out as just a really small community magazine and now we mail to about 200,000 homes and we've franchised and done some fun things with that. But then in addition to that, we've just added to our marketing toolkit, I guess. And, and we sent out all sorts of funds, direct mail pieces now and, and we just love marketing and everything to do with advertising but mainly direct mail. So. Right.
Dave Hansen (01:18):
Well I'm glad we've got you on the call and I think let's start off with something a little bit lighter and fun. Maybe a couple of examples, but tell me, tell me a little bit about maybe some of the coolest or most effective or even the funniest direct mail pieces that you've seen people use before that have been effective.
Angie Bynum (01:35):
So we'll, we've done, I mean it's been 11 year honestly. I mean sometimes we're pushing companies to be, you know, kind of fun and whimsical and do different things that stand out. One is funny and this is actually an interesting thing. We had a company do a split test, actually a local plastic surgeon office that offer a hair restoration treatment that is really unique. I think they're the only ones in Utah that offer it. And we did a funny split test ad campaign and they sent half of their ads without was very attractive young man with a super thick full and apparently other one was just this funny old guy that, you know, had the comb-over in the hole, you know, you know what some people are trying to avoid these days and did a split test and it was funny. The interesting thing is the young guy with the hopeful head of hair one, so the funny guy with the comb-over but, but yeah, we did that and we then were creative I think funny. It's hard to get companies to step out and do something funny and whimsical even though they're super effective campaign. You actually were telling me about a campaign you recently did that I think is super superb, so maybe you should tell that.
Dave Hansen (03:00):
Oh no. Well I in my bag, I've got a good buddy that I was an early friend of mine professionally who did direct mail. So I've always loved this concept. And I'll, I'll maybe I'll share a story too, cause I'll share one of his stories even though it's not yours. It's funny. But so we were going to a recent event. You're talking about the floppy disks, right? Okay. So we're going to an event now, you know, client ever. We're CRM with sales automation on online reputation, blah, blah blah, right? A technology platform designed for franchise. And so we're going to a franchising conference. So we, we hand picked about, about I think about 250 people that we wanted to send a direct mail piece to. And we got a floppiness like the three and a three and a half floppies and we put a label on them and then we put them in, you know, padded envelopes, handwritten addresses, and sent them out. And and the label, I can't remember what it said exactly, but something to the effect of, Hey, is your, is your franchise? You know, CRM software a little bit out of date. You know,
Angie Bynum (04:00):
When you told me that, I just thought that is brilliant. And first of all, like can you even find floppy disks anymore? So I don't know where you came up with 250 sloppy disks, but I think that's super fun secrets you can find anything on eBay. So the thing I loved about that, like it was whimsical and fun, but anything in direct mail and really any type of marketing, but especially if you're going to have the extensive postage and sending something off, you want to have something that really engages the recipient. And then the other thing that I think was so great about that campaign you spent sent out is a package like that is going to make it up to the decision maker. You know, even if it's just a funny little piece you know, it was going to make it to the hands that you want to get to, you know, it's not going to be, you know intercepted by a gatekeeper. So I thought that was a really fun idea.
Dave Hansen (04:58):
Yeah. I mean even during the recent days I would still have opened up any handwritten envelope sent to me cause I'm like, Oh, what's this? This is cool. Like no people are, and maybe, maybe I can share a funny, like a really interesting story. So a friend of mine, Chris Salway and I'll tell, I'll tag them when I post this cause he's, he worked for a direct marketing guru for years, but they did like really weird stuff. And he told me about his campaign. He actually sent me one in the mail while he was working for this guy who was a canoe paddle. So you know like like five feet long on the blade of the Knute paddle. They use that real estate to put like vinyl lettering that said something like I can't like are you, is your, is your sales automation technology for Creek?
Dave Hansen (05:39):
I can't remember what it was exactly, but to get to the CEOs of fortune 500 companies and so to these guys, I mean the cost to get involved with these guys, for this tech company they were working for was astronomical and just unlikely. And so they did this campaign and he, the funniest part about it was, you know, the ROI was like 12000% ROI. It was like a crazy high ROI. He said, but we would get phone calls about the campaign and people would be, so they would think it was so creative. They'd call him up and say, I had three people follow the package from the mail room to sit in my office while I opened your canoe paddle. That was G they'd have an entourage. Cause what was the last time you saw somebody ship a canoe paddle into a corporate American office?
Angie Bynum (06:24):
Right, right. Well it's really fun. There's a piece that I came out of an ad agency in Canada and I think a couple of agencies since then has duplicated it. And I did like anybody listening to this Google cardboard record player ad campaign. And they actually took a piece of cardboard that folded. You opened it and there was an actual 45 record inside and the cardboard could fold and you know, they had a pin and everything and you actually stuck in a pencil and rotated the record and it would place the messaging. And it was, I mean it actually wasn't a crazy expensive campaign. You know, probably the paddle was much, much more expensive, but it just, you know, it took off like wildfire and it's actually one of the most well known direct mail campaigns ever just because it was so unique. And then it also engaged the recipient. And so, you know, a piece like that probably was passed around the whole office shown to their colleagues, you know, just, you know, really made the rounds and that's, you know, that's the ultimate goal of every marketing campaign is to get as many eyeballs as possible. So, so fun. Yeah. Fun piece like that.
Dave Hansen (07:41):
Totally agree. You know, and I think we could almost spend the whole show just sharing creative and funny ideas of the whole episode. But it brings me to, to wonder, like, I've also seen really terrible direct marketing pieces where people say like they're trying to do it, but literally send me like a foam Chachi in the mail. I'm like, why? Why I should, I had somebody wants, they met and they sent me a, a poop emoji, a phone poop emoji in the mail. And I was like, I don't know yet. It had their name on it. And I was like, let me get this straight. You just sent me, there was some sales technology company at the time, I was VP of sales at a translation company and they're like, eh, but they're trying to get me to use their service. I'm like, you just sent me a foam poop emoji with your logo on it because you want me to use your cell service. Like there was no connection, no emotional connection. I was like, well that was a pretty crappy campaign, pun intended. And they wasted so much shipping cause it was in walks, you know?
Angie Bynum (08:36):
Yeah. Whatever I can say is that would probably a really, really expensive campaign. And I do think that sometimes in marketing we get, you know, we might fall in love with our own ideas and really, you know, thinks that we, you know, this is going to be so funny or this is going to be so, you know, get so much attention. And it might get, but you've got to know your audience and you also have to have the ability to kind of step outside yourself and say, okay, if I received this from a random company I've never heard of, is that something I want to get? And I'm like, well, I'm actually working with a couple of companies right now that we're sending a nice little care package that we'll have a little bottle of hand sanitizer that'

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/27762925Tue, 19 May 2020 15:00:10 +0000Dave HansenIf you are trying to cut through the noise of the marketplace and reach a targeted audience quickly, direct mail can be a powerful tool to do it. In this episode of The Advisory Board Podcast, listen to direct marketing expert, Angie Bynum, who...
In this episode of The Advisory Board Podcast, listen to direct marketing expert, Angie Bynum, who shares insights into B2B and B2C direct mail marketing strategies that actually work.

We cover:
How to build an effective direct mail strategy?
B2B vs B2C direct mail - what works best?
What are the best types of items to send?
How to balance budget and impact with direct mail?
How can you send your items to make them stand out?
What are some good/bad examples of direct mail campaigns?

Want the transcript? Here it is!

Dave Hansen (00:02):
Hey Angie, thanks everybody for joining this episode of the advisory board podcast. I am joined today by the lovely Angie Bynum who is the founder and CEO of Villager Magazine and an expert in direct marketing. Angie, I don't want to elaborate too much on it. Why don't you add a little bit of color to that? What else should everyone know as they listen to this about you?
Angie Bynum (00:24):
Just a quick introduction of where we started out about 11 years ago. We had another business and our biggest challenge was figuring out how to market our business in an affordable way, targeted way. It really was our biggest challenge in our company and so we ended up creating our own direct mail piece. And fast forward 11 years, it started out as just a really small community magazine and now we mail to about 200,000 homes and we've franchised and done some fun things with that. But then in addition to that, we've just added to our marketing toolkit, I guess. And, and we sent out all sorts of funds, direct mail pieces now and, and we just love marketing and everything to do with advertising but mainly direct mail. So. Right.
Dave Hansen (01:18):
Well I'm glad we've got you on the call and I think let's start off with something a little bit lighter and fun. Maybe a couple of examples, but tell me, tell me a little bit about maybe some of the coolest or most effective or even the funniest direct mail pieces that you've seen people use before that have been effective.
Angie Bynum (01:35):
So we'll, we've done, I mean it's been 11 year honestly. I mean sometimes we're pushing companies to be, you know, kind of fun and whimsical and do different things that stand out. One is funny and this is actually an interesting thing. We had a company do a split test, actually a local plastic surgeon office that offer a hair restoration treatment that is really unique. I think they're the only ones in Utah that offer it. And we did a funny split test ad campaign and they sent half of their ads without was very attractive young man with a super thick full and apparently other one was just this funny old guy that, you know, had the comb-over in the hole, you know, you know what some people are trying to avoid these days and did a split test and it was funny. The interesting thing is the young guy with the hopeful head of hair one, so the funny guy with the comb-over but, but yeah, we did that and we then were creative I think funny. It's hard to get companies to step out and do something funny and whimsical even though they're super effective campaign. You actually were telling me about a campaign you recently did that I think is super superb, so maybe you should tell that.
Dave Hansen (03:00):
Oh no. Well I in my bag, I've got a good buddy that I was an early friend of mine professionally who did direct mail. So I've always loved this concept. And I'll, I'll maybe I'll share a story too, cause I'll share one of his stories even though it's not yours. It's funny. But so we were going to a recent event. You're talking about the floppy disks, right? Okay. So we're going to an event now, you know, client ever. We're CRM with sales automation on online...]]>2911digitalmedia,directmail,franchise,franchisemarketing,franchising,franchisor,growthstrategy,marketing,marketingstrategy,salesgrowth,salesstrategyfalsefullFranchise and Multi-unit PPC Optimization with Mark Jensenhttps://www.spreaker.com/episode/franchise-and-multi-unit-ppc-optimization-with-mark-jensen--27163682
Key things we discuss are:
- How the PPC landscape is shifting in the past 3-6 months
- What are some of the challenges in managing multi-unit and Franchise PPC marketing?
- What are some PPC best practices that can improve success?
- What should franchise marketing practitioners be monitoring and measuring in their PPC campaigns and why?
- How you can tell if you're paying too much and/or not getting much from your outsourced or in-house PPC partner
- How you can tell if you have a solid PPC marketing vendor

Want a transcript of the podcast? Here you go!

Dave Hansen (00:02):
Hey guys, welcome to another episode of the advisory board podcast. I'm Dave Hansen, the host today. We've got an exciting character with us. His name is Mark Jensen, AKA Marcus T. He's also, he's been a semi famous punk band entrepreneur, semi famous - also one of the early managing partners over get found first. A pretty well known SEO PPC firm and he's been managing a ton of you know, very large multi-unit PPC campaigns for groups like extra space storage. So I wanted to bring him on early in the podcast series because he's kind of a witch in this space of PPC is known it and tracked it for many years and and multi-unit multi location PBC is a totally different animal than running it. Just one campaign for one side. So Mark, thanks for joining us.
Mark Jensen (00:55):
Yeah, absolutely.
Dave Hansen (00:57):
Yeah. Anything you want to add, any color to you before we jump in? Any content?
Mark Jensen (01:02):
You know, I've been in internet marketing now for about eight years. Had a lot of exposure to all the different channels in digital marketing, including running that agency, which I think kind of helped me think more like a business owner in this. So going in and, and running this large account for extra space storage that I, gosh, I think we're spending about 52 million a year on 1800 locations. Yeah. Having that business hat when you're working with accounts this size, it's, it's been really helpful and I hope through our discussion I'll be able to kind of highlight some of those nuggets that I've been able to find.
Dave Hansen (01:37):
Yeah. Good. Well, we're gonna, we're gonna pull them out of your brain, so thanks for, thanks for doing that. Hey, so talk, let's, let's just start kind of high level, like what's changing? So PPC is always changing. That's the one thing that never changes with PPC is it's always in a state of flux. Thanks. why don't you share a little bit with us about, about what you've noticed changing in the last maybe, you know, 90 days, six months,
Mark Jensen (01:58):
Okay. Yeah, I mean, first off at caveat, this was saying when we talk PBC, it's almost exclusively Google, right? If you're not on being, you should go there. That's got a generally lower cost for Claire. She can get a, you know, a good conversions there, but it's just not the volume. Like PPC is ubiquitous with Google right now. So we'll kind of reference it by that. The first thing I'd say is covert, right? That's on everybody's mind right now. So much negative news right now. So let me give you some, some potentially good news is it's not the nail in the coffin for every single business out there. I've seen a lot of companies really thriving right now. Thinking of like home renovation or, Oh gosh, like mold removal, these different projects of things people are finally starting to get out on these places are actually increasing in volume right now. So what I'd say is that, Hey, not all industries are impacted the same and not all locations are impacted the same. So something you should do if you're having somebody manage your account is going and ask them, Hey, is there opportunity to actually take advantage of this right now? And not in a slimy way but just like, Hey, there's more interest so let's lean in.
Dave Hansen (03:16):
Yeah. And you know, just a thought to share on that, cause I've got an interesting insight. One of our partners, they generate leads for home service companies and at a very large scale and one of their directors, and I will keep this I won't share any details of who shared what, but they shared that actually HVAC, plumbing, several the home services way up emergency plumbing was way up. Like people are flushing like napkins and paper towels down the toilet, I guess.
Mark Jensen (03:44):
Right. Which is why we are discovering our ineptitude and using our own household things.
Dave Hansen (03:49):
Yeah. Like, well that works in the office toilet, I guess it doesn't work. People are doing, but they're spending more time in their homes. And I'm glad you brought it up because it's an area that we do a lot of work in the client, the other, but that, that niche of, I'm in my house constantly now I'm out on my deck working and my decks, crap, I want to replace my deck or I want to do redo my floors. We can need to get new carpet. Like we have seen an insurgence, a resurgence of leads flowing into, you know, painting, plumbing, HVAC, all sorts of, all sorts of places where a lot of business owners I think are, had been pulling back like, Ooh, save money. I'm afraid. And so what's happening to the competition for those clicks?
Mark Jensen (04:25):
Right. It may not be the time for us sturdy for, for a lot of companies right now. Absolutely. the little tidbit out there like addressing covert in your ads could actually be a good move right now too. So if you're, or you've got somebody managing this, look at cleanliness, leaning into no-contact, things like that, those are performing really well right now.
Dave Hansen (04:47):
Hmm. A question for you. I have somebody who told me that if you referenced coronavirus or covert in your PPC ad copy that Google's blocking those, is that right?
Mark Jensen (04:58):
Hmm. Say I'm not, I'm not sure. Yeah. The only ways I've seen it lean into is not specifically naming Cove it, but just addressing the, the value adds that accompany wants to bring to the table,
Dave Hansen (05:11):
Which is frankly a better psychology of marketing anyway. Stop talking about the, you know, features, benefits, talk about just the benefits of the value that you bring. So yeah. Okay. That makes sense. Yep. Sorry to put you on the spot. Cool. So any other trends that you are seeing right now as far as how people should be using or are using PBC?
Mark Jensen (05:31):
Yeah, you know, I love the good buzzword. So let's let's say a couple of big data AI automation that's been around. That's great. Wow. Who's not excited, bright. Now I don't know. But yeah, I'd say that those are still still top of mind. Google's rolled out some of these automated, Ooh, machine learning features in the past, but they're getting better and they're getting better. This is the way that, that things will be moving is automation. And I think one of the things that we're going to start seeing is a difference in how campaigns are being made. And this should be changing already. It used to be when you would create a PBC campaign, it would be extremely broken out, right? You go and you look at anything that was built and you know, four or five years ago, it's going to be very, very intricate. With these automated technologies, they need a lot of data, right? So if you're super broken out, you're actually minimizing the data that this machine learning can grab. So it may not be super popular with some people that want all that control, but having more condensed builds will actually benefit this type of technology more. So that's what I'm going to expect to be seeing is more and more consolidation, fewer keywords, fewer ad groups, things like that. And really leveraging some of this automation in exciting ways, honestly.
Dave Hansen (07:01):
Yeah. Well I come, I have a background in that a little bit. The natural language processing machine learning space for being an inflation. And if you want to train an engine, I've seen, I've seen engines that can translate patents in certain languages as well as humans, but they are very specific content in a very tight, tight content domain, but lots of volume flowing through it. So that makes total sense. Right? Exactly. Yup. Very cool man. Yeah, well I've got a couple of, I got a couple of questions for you, Mark, since you're the expert, if you're ready to be on the hot seat. Yeah, race yourself. So let's, let's shift gears back to multi-unitbecause that's kind of the focus of what we want to talk about today. And there are a lot of people that run franchises that are running a dealership, programs that have hundreds of locations. And this is a big challenge for a lot of them. I've talked to them, they've told me I was what you think of this. So talk to me a little bit about challenges. Like, how is it different? Like what, why is it challenging to run PPC campaigns for multi-unitfranchises or otherwise? Otherwise,
Mark Jensen (08:01):
I think one of the, especially as you start getting bigger and bigger and your portfolio gets larger it can easily become unmanageable. And this is especially true if you've grown over the past few years. Things that you're not thinking about is standardization, right? You're, you're just getting off and you're excited and you're building this business. So what you're going to have is you're going to kind of have this Frankenstein account. Now what I don't want to do is just lean into, yeah, that's really tricky to manage. But also it's really tricky as a business owner to know what in the world is going on when you can't do good roll up reporting, like what products are doing well, what services are doing well, what regions are doing well. All these things are a little tricky if you don't have good standardization and taxonomy. So it's kind of a crazy one. It wouldn't seem like high impact, but

Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.

If you found today’s episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.

Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/27163682Tue, 12 May 2020 15:24:03 +0000Dave HansenJoin franchise and multi-location marketing expert, Mark Jensen to learn from his experience managing a $1M per week PPC budget across 1,800 locations of Extra Space Storage. Key things we discuss are: - How the PPC landscape is shifting in the past...
Key things we discuss are:
- How the PPC landscape is shifting in the past 3-6 months
- What are some of the challenges in managing multi-unit and Franchise PPC marketing?
- What are some PPC best practices that can improve success?
- What should franchise marketing practitioners be monitoring and measuring in their PPC campaigns and why?
- How you can tell if you're paying too much and/or not getting much from your outsourced or in-house PPC partner
- How you can tell if you have a solid PPC marketing vendor

Want a transcript of the podcast? Here you go!

Dave Hansen (00:02):
Hey guys, welcome to another episode of the advisory board podcast. I'm Dave Hansen, the host today. We've got an exciting character with us. His name is Mark Jensen, AKA Marcus T. He's also, he's been a semi famous punk band entrepreneur, semi famous - also one of the early managing partners over get found first. A pretty well known SEO PPC firm and he's been managing a ton of you know, very large multi-unit PPC campaigns for groups like extra space storage. So I wanted to bring him on early in the podcast series because he's kind of a witch in this space of PPC is known it and tracked it for many years and and multi-unit multi location PBC is a totally different animal than running it. Just one campaign for one side. So Mark, thanks for joining us.
Mark Jensen (00:55):
Yeah, absolutely.
Dave Hansen (00:57):
Yeah. Anything you want to add, any color to you before we jump in? Any content?
Mark Jensen (01:02):
You know, I've been in internet marketing now for about eight years. Had a lot of exposure to all the different channels in digital marketing, including running that agency, which I think kind of helped me think more like a business owner in this. So going in and, and running this large account for extra space storage that I, gosh, I think we're spending about 52 million a year on 1800 locations. Yeah. Having that business hat when you're working with accounts this size, it's, it's been really helpful and I hope through our discussion I'll be able to kind of highlight some of those nuggets that I've been able to find.
Dave Hansen (01:37):
Yeah. Good. Well, we're gonna, we're gonna pull them out of your brain, so thanks for, thanks for doing that. Hey, so talk, let's, let's just start kind of high level, like what's changing? So PPC is always changing. That's the one thing that never changes with PPC is it's always in a state of flux. Thanks. why don't you share a little bit with us about, about what you've noticed changing in the last maybe, you know, 90 days, six months,
Mark Jensen (01:58):
Okay. Yeah, I mean, first off at caveat, this was saying when we talk PBC, it's almost exclusively Google, right? If you're not on being, you should go there. That's got a generally lower cost for Claire. She can get a, you know, a good conversions there, but it's just not the volume. Like PPC is ubiquitous with Google right now. So we'll kind of reference it by that. The first thing I'd say is covert, right? That's on everybody's mind right now. So much negative news right now. So let me give you some, some potentially good news is it's not the nail in the coffin for every single business out there. I've seen a lot of companies really thriving right now. Thinking of like home renovation or, Oh gosh, like mold removal, these different projects of things people are finally starting to get out on these places are actually increasing in volume right now. So what I'd say is that, Hey, not all industries are impacted the same and not all locations are impacted the same. So something you should do if you're having somebody manage your account is going and ask them, Hey, is...]]>2513businessstrategy,clienttether,data,extraspacestorage,franchise,franchisemarketing,franchising,marketing,metrics,multiunitmarketing,paidsearch,ppc,ppcmarketing,strategyfalsefullReputation Management for Businesshttps://www.spreaker.com/episode/reputation-management-for-business--26785426
We address:
- The impact of your online reputation on your business
- How do Google reviews tie into your organic search traffic
- What's the best way to respond to negative reviews (Google reviews, Facebook Reviews, Yelp Reviews, etc.)
- What should you look for in negative reviews that can help you get them removed
- How to monitor your online reputation effectively

Want to read the transcript? Of course... here you go.

Dave Hansen (00:01):
Hey Mark, thanks so much for joining us. Hey, guys, this is Dave Hansen from ClientTether, and this is our first podcast video casts with, Mark over at... In fact, Mark, I don't want to introduce you. You introduce yourself, you'll do a much better job of it. Please.
Mark Spencer (00:17):
Hello, my name's Mark Spencer. I'm with Consumer Fusion. Consumer Fusion is an all-in-one reputation management, solution along with, some local search and, local listings along with some organic social media. So thanks for having me Dave. I appreciate you having me on for your inaugural, podcast.
Dave Hansen (00:36):
My pleasure. You guys are a good partner and I love your content. Every time we talk I learn new stuff and that's why I thought I've got to have Mark or Brynn - one of the two of you join me cause you're kind of experts and have a lot to share. And I love that you guys are willing to share like your social posts, things like that. Often, I'll read it and say, Oh, I didn't know that and I'll share it to my network. So thanks for being great content contributors.
Mark Spencer (00:58):
Thank you. I appreciate you sharing them.
Dave Hansen (01:01):
Yeah. Well, and so one of the things you didn't say that I'll, add as well is you guys also do negative review removal. We'll talk more about that. But that's kind of an interesting topic today. A lot of people have a lot more time on their hands. I mean, before we jump too far into anything, do you mind maybe sharing a little bit about what are some of the trends you're seeing in reputation in the industry right now? Things that people ought to be aware of.
Mark Spencer (01:24):
Yeah. The thing is, is here at consumer fusion, we're not here to make a bad company look good and we're not here to remove negative reviews that belong there. Um, but we see a trend of third party experiences. Um, especially with Covid-19 going on right now. , we see a lot of tattle tellers, a lot of people, , seeing that non-essential businesses are out there, not staying at home and then taking pictures and then uploading those and tagging that business and writing a negative Yelp or Google review. And so with that, we see we're trying to hold these brands and help them get through these, these challenging times so to speak as we roll these out.
Dave Hansen (02:01):
Yeah, that's interesting. I guess now we have an answer to one of my questions, which is what are all these people doing with all their extra time? But I guess that's a, that's part of it. And I think fans. Hey, well tell me a little bit about, I thought it'd be fun to start, with just an experience you've had with the crazy or like a funny, , negative review, removal of reputation experience. You guys have tons of these aren't bad, but what are some of the, what's something you've seen recently that was, was really interesting?
Mark Spencer (02:27):
, there's a few crazy ones. Oh. Um, consumer fusion. Shoot, we've been around just under 10 years. Um, and how we started was brand. You mentioned Brynn, she's the founder and CEO. So it's a woman owned company. Um, my dad's a retired dentist and one of his ex employees went online to his Google business page and wrote, um, saying that he doesn't pay his employees and it was just a bad firing. And my dad took it like it was okay and she didn't. So she went online and said, Hey, he doesn't pay his employees. And there's a lot of patients, , that saw that and he lost some patients because of it. So Brynn, who was, we were dating at the time said, Hey, let's look into it. So she read the terms and conditions of that, of Google. And one of those terms and conditions, and we'll touch base a little bit on later, is you can't write about your ex-employer.
Mark Spencer (03:15):
Um, that is one of the terms and conditions and Google, Yelp, Facebook, they don't have the manpower to police the reviews. And so we went out and we disputed it. Um, disputing has changed over the last 10 years. But, , she went into disputed it and it finally came down and ding, ding, ding. Um, my dad was part of a rotary club, , with plastic surgeons and lawyers. And that leads me right into a couple crazy, um, first time things that we've seen in regards to the negatives that we've been able to remove, um, in the medical field. , first one was, , there's a lot of pill poppers out in this world. Opiates are becoming a pretty big thing right now. And it's, it's a, it's a tough subject for a lot of people and pill poppy because that's what the doctors do is they just give them, Hey, this will help you out.
Mark Spencer (03:58):
Well, some of the medical doctors that we do work with, with reputation management, they get hit hard because they turn people away, , without prescribing them oxycodone or whatever. And then they get home, they get frustrated, they're already irritable and they, they go off and write. But the most memorable, memorable one that we've come across was, , a multiunit franchisee pizza place. , I don't wanna name names. Um, but it was not on their end. Um, but it was a Google post with a picture and it was a picture of a pizza pizza with a pubic pubic hairs sprinkled on the pizza, um, and, , in the cash. And it was like, Hey, I received this pizza. And then their second picture was after they ate a couple pieces of pizza, didn't know that Cuba care was there. They took a picture. Um, there was a picture of a penis that was written in Sharpie underneath the pizza says, you ate, you saw the picture of that.
Mark Spencer (04:50):
So then they started looking at the pizza and found it. Well, long story short, this was all drawn up. We found out that it was a bunch of drunk people that actually, um, wrote this and they were just looking for some free pizza, but we were able to remove it. It was a troll type of a review, and that's what we see trending. But it was, we've seen it all. , we've seen some crazy stuff that once again, we're here to keep reviews honest and help those small businesses and large corporations maintain a good online presence. So the houses, it's crazy.
Dave Hansen (05:20):
Wow. Yeah. People would go to no end for a free pizza, like five bucks. You know, like if you want to go get a Dominos or something. So ...hard times, I guess. So, yeah, I need to reroute those funds. , we, we've got, um, and you know, just, you know, and, and this, in this podcast and video, we're not, we're not condoning or condemning, you know, beer or pizza. I said these are okay to is neutral stuff, but, , the, , I wanted to ask you a little bit about, about reputation. You know, that's a very specific niche you guys are, and we'll come back to negative reviews, but tell us, talk to us a little bit about best practices and monitoring your reputation. So I mean, and, and, and also, you know, meaning good and negative, like what are some best practices that people should be paying attention to?
Mark Spencer (06:08):
Definitely address the negatives. And there are times that you can remove negatives. Um, I want to respond to the negative reviews. Um, the most important thing when a review comes across, whether it's both positive and negative, is making sure you have a business owner's response in a timely matter. Um, so with best business practice, I recommend never get emotional with your responses if it's a negative. And we at consumer fusion, we do have a platform that notifies you via text and email when you get any review, let alone if it's three stars or below. Um, but you want to pounce on that. And I mean, I'm by pounce on that is, , 90% of consumers read the business owner's response. And so it's important that you don't turn a negative into a double negative. And, , but you also want to go in there, devalue it, but reach out and let the, let the potential consumer that sees that negative to see that, Hey, they're reaching out, they're trying to rectify the situation, they're to giving phone numbers and emails and they're trying to reach out to make it.
Mark Spencer (07:03):
Right. So, , with that, I say the best thing to do is make sure you respond to reviews, both positive and negative. And I was talking negative. Let's talk positive. I mean, don't you say thank you when someone thanks you and says happy birthday day, you know, on social media. Will you say, Hey, thanks. Thanks. Thank you. I appreciate that having a great day. Do you want to do the same thing with your positive reviews and responding to positive reviews, acknowledging that these people take the time out of their day to write you a good review. You want to respond to it. And so there are platforms out there that can monitor your reputation. Um, , but ours is a little different because we're actually doing the manual work to be an all in one solution, which is , removing negative content that doesn't belong there. Customized our owner's responses and then the monitoring part of it. But there's a, there's a lot of , practices. So I recommend a monitoring service, um, and the third party to respond to that. You don't get emotional on the reviews.
Dave Hansen (07:59):
Yeah. And let's say you're a small business. Like I don't have budget to hire any sort of a service. I know some are fairly inexpensive too, but I mean, worst case they should have some sort of a process where they're, you know, a cou

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Until next time, stay curious, stay strategic, and keep building stronger franchise systems!]]>https://api.spreaker.com/episode/26785426Tue, 05 May 2020 19:34:10 +0000Dave HansenJoin me and online review and business reputation management guru, Mark Spencer from Consumer Fusion as we discuss reputation management best practices for franchise, multi-site, and small business. We address: - The impact of your online reputation...
We address:
- The impact of your online reputation on your business
- How do Google reviews tie into your organic search traffic
- What's the best way to respond to negative reviews (Google reviews, Facebook Reviews, Yelp Reviews, etc.)
- What should you look for in negative reviews that can help you get them removed
- How to monitor your online reputation effectively

Want to read the transcript? Of course... here you go.

Dave Hansen (00:01):
Hey Mark, thanks so much for joining us. Hey, guys, this is Dave Hansen from ClientTether, and this is our first podcast video casts with, Mark over at... In fact, Mark, I don't want to introduce you. You introduce yourself, you'll do a much better job of it. Please.
Mark Spencer (00:17):
Hello, my name's Mark Spencer. I'm with Consumer Fusion. Consumer Fusion is an all-in-one reputation management, solution along with, some local search and, local listings along with some organic social media. So thanks for having me Dave. I appreciate you having me on for your inaugural, podcast.
Dave Hansen (00:36):
My pleasure. You guys are a good partner and I love your content. Every time we talk I learn new stuff and that's why I thought I've got to have Mark or Brynn - one of the two of you join me cause you're kind of experts and have a lot to share. And I love that you guys are willing to share like your social posts, things like that. Often, I'll read it and say, Oh, I didn't know that and I'll share it to my network. So thanks for being great content contributors.
Mark Spencer (00:58):
Thank you. I appreciate you sharing them.
Dave Hansen (01:01):
Yeah. Well, and so one of the things you didn't say that I'll, add as well is you guys also do negative review removal. We'll talk more about that. But that's kind of an interesting topic today. A lot of people have a lot more time on their hands. I mean, before we jump too far into anything, do you mind maybe sharing a little bit about what are some of the trends you're seeing in reputation in the industry right now? Things that people ought to be aware of.
Mark Spencer (01:24):
Yeah. The thing is, is here at consumer fusion, we're not here to make a bad company look good and we're not here to remove negative reviews that belong there. Um, but we see a trend of third party experiences. Um, especially with Covid-19 going on right now. , we see a lot of tattle tellers, a lot of people, , seeing that non-essential businesses are out there, not staying at home and then taking pictures and then uploading those and tagging that business and writing a negative Yelp or Google review. And so with that, we see we're trying to hold these brands and help them get through these, these challenging times so to speak as we roll these out.
Dave Hansen (02:01):
Yeah, that's interesting. I guess now we have an answer to one of my questions, which is what are all these people doing with all their extra time? But I guess that's a, that's part of it. And I think fans. Hey, well tell me a little bit about, I thought it'd be fun to start, with just an experience you've had with the crazy or like a funny, , negative review, removal of reputation experience. You guys have tons of these aren't bad, but what are some of the, what's something you've seen recently that was, was really interesting?
Mark Spencer (02:27):
, there's a few crazy ones. Oh. Um, consumer fusion. Shoot, we've been around just under 10 years. Um, and how we started was brand. You mentioned Brynn, she's the founder and CEO. So it's a woman owned company. Um, my dad's a retired dentist and one of his ex employees went online to his Google business page and wrote, um,...]]>2174business,businessstrategy,dealergrowth,facebookreviews,franchise,franchisegrowth,googlereviews,growthstrategy,increasesales,onlinereputation,onlinereviews,reputationmanagement,salesgrowth,salestips,smallbusiness,strategy,yelpreviewsfalsefull