https://www.reach-interactive.com/why-reach/the-reach-podcast/
Since our guests are busy running businesses, most episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way.

Happy listening!]]>enMarketingCopyright Liam Quinnhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9228133487ef19822675a6f3d37cda8.jpghttps://www.reach-interactive.com/why-reach/the-reach-podcast/Fri, 03 Sep 2021 07:42:55 +0000Liam QuinnLiam Quinnfeeds@spreaker.comWelcome to 20 Minute Marketing, where we chat with industry experts about all things marketing. Expect to hear about daily activities, current trends and the future of the industry. Recurring themes include SEO, PPC, social, branding, content and...
Since our guests are busy running businesses, most episodes are recording using smartphones. As a result, you may hear the occasional background noise. While we always strive for high quality, we like it that way.

Happy listening!]]>falseepisodichttps://www.spreaker.com/episode/optimising-your-social-strategy-with-pamela-hopkinson-from-social-media-solutions-20-minute-marketing-76--46356618During the episode, talk about the current social media landscape and how it has changed over the past twelve months. We cover the big platforms but also discuss sites like Pinterest, Reddit, and Quora, and the value they offer to businesses. Pamela also shares her thoughts on whether businesses should be active on every social channel or specifically focus on a few. She then shares some social strategy tips before we move on to content scheduling. Finally, Pamela shares some of the brands that she's enjoyed watching over the past 12 months. ]]>8e976bf9-218f-4e43-8f5b-fef1afbb4241Wed, 05 May 2021 10:00:00 +0000Liam QuinnWe're joined by Pamela Hopkinson from Social Media Solutions on episode 76 of the show. Launched by Pamela in 2021, Social Media Solutions provides social media training, consultancy, and management services. So, it makes sense that the episode...During the episode, talk about the current social media landscape and how it has changed over the past twelve months. We cover the big platforms but also discuss sites like Pinterest, Reddit, and Quora, and the value they offer to businesses. Pamela also shares her thoughts on whether businesses should be active on every social channel or specifically focus on a few. She then shares some social strategy tips before we move on to content scheduling. Finally, Pamela shares some of the brands that she's enjoyed watching over the past 12 months. ]]>1257falsefullhttps://www.spreaker.com/episode/ppc-management-in-house-vs-agency-matthew-soakell-from-algebra-20-minute-marketing-74--46356610During the episode, Matthew talks us through the pros and cons of in-house PPC management compared with outsourcing to an agency. Matthew talks about the different reasons why businesses might want to move in-house, such as account spend and size. We also talk about how Algebra helps businesses to transition in-house when appropriate and what that onboarding process looks like. Finally, Matthew shares some quick-tips for in-house PPC managers to close out the main section of the episode. Two resources that he mentions are Occam's Razor by Avinash Kaushik and Start With Why by Simon Sinek.]]>653ac11c-bc37-400f-b7fe-677c0fd1885aWed, 21 Apr 2021 10:00:00 +0000Liam QuinnThis week we chat with Matthew Soakell from Algebra, which is a PPC agency that plans, builds, and manages innovative campaigns that get results. Matthew is a PPC Specialist and has spent over five years working in the industry. We invited him to join...During the episode, Matthew talks us through the pros and cons of in-house PPC management compared with outsourcing to an agency. Matthew talks about the different reasons why businesses might want to move in-house, such as account spend and size. We also talk about how Algebra helps businesses to transition in-house when appropriate and what that onboarding process looks like. Finally, Matthew shares some quick-tips for in-house PPC managers to close out the main section of the episode. Two resources that he mentions are Occam's Razor by Avinash Kaushik and Start With Why by Simon Sinek.]]>1344falsefullhttps://www.spreaker.com/episode/telling-stories-through-video-gary-gumbleton-from-capital-content-20-minute-marketing-72--46356619During the episode, we chat about telling stories through video. Gary and Liam discuss some of the things that have prevented Liam from creating video content in the past and how those issues can be overcome. Gary shares two different types of video content that can be created - rational and emotional videos. We also talk about the value of batch creation and how to improve production quality when recording videos. To close out, we compare the benefits of in-house video production with outsourcing to a content agency and Gary shares his free training course with us - Content 101.]]>486d1476-4655-4c66-8973-41bba5efdc8bWed, 07 Apr 2021 10:00:00 +0000Liam QuinnWe're joined by Gary Gumbleton on episode 72 of the show. Gary joins us from Capital Content, a creative and dynamic digital agency that balances what looks good with what works. He is also one of the best video storytellers on the planet. During the...During the episode, we chat about telling stories through video. Gary and Liam discuss some of the things that have prevented Liam from creating video content in the past and how those issues can be overcome. Gary shares two different types of video content that can be created - rational and emotional videos. We also talk about the value of batch creation and how to improve production quality when recording videos. To close out, we compare the benefits of in-house video production with outsourcing to a content agency and Gary shares his free training course with us - Content 101.]]>1424falsefullhttps://www.spreaker.com/episode/marketing-in-ways-i-never-expected-alex-sanfilippo-from-podmatch-20-minute-marketing-70--46356615During the episode, we talk about the initial launch of PodMatch and the reasons why Alex wanted to launch a matchmaking service for podcast hosts and guests. Alex then tells us about some of the different marketing tactics that he has used successfully to increase PodMatch members. We talk about the value of referrals, why human-to-human marketing always wins, and some cool growth tactics like gamification and podcast guesting.]]>997978ae-e5b1-417a-9c34-0754c4631427Wed, 24 Mar 2021 11:00:00 +0000Liam QuinnWe're really excited to share episode #70 of 20 Minute Marketing with you. This week, we are joined by the co-founder of PodMatch, Alex Sanfilippo. PodMatch is a matchmaking tool that automatically connects podcast hosts and guests for interviews. The...During the episode, we talk about the initial launch of PodMatch and the reasons why Alex wanted to launch a matchmaking service for podcast hosts and guests. Alex then tells us about some of the different marketing tactics that he has used successfully to increase PodMatch members. We talk about the value of referrals, why human-to-human marketing always wins, and some cool growth tactics like gamification and podcast guesting.]]>1537falsefullhttps://www.spreaker.com/episode/building-a-personal-brand-amelia-sordell-from-klowt-20-minute-marketing-67--43773670During the episode, we talk about the value of personal branding and why businesses should invest in it. Amelia shares insights on how you can build a personal brand and the best & easiest ways to get started. We also talk about the different types of content that you can share and Amelia tells us her strategy which includes commentary posts, capability posts, and hook posts. We then talk about some of the non-business benefits of building a personal brand which include confidence building, development, and the positive impact on mental health. Finally, Amelia shares an example of personal branding being used successfully to elevate a business.
Notes - 
The Catch Up Podcast - https://www.youtube.com/watch?v=YKH3e0zzSqE&t=3s
Amelia's Clubhouse - @ameliasordell
The Marketing Millenials - https://anchor.fm/themarketingmillennials]]>60ab28dc-aa15-492a-9e54-44d2fbc082c4Wed, 03 Mar 2021 10:50:01 +0000Liam QuinnThis week we're joined by the wonderful Amelia Sordell from Klowt to talk about personal branding. Amelia founded Klowt, a personal branding agency, in 2020 and they have seen tremendous growth since launch. Interestingly, all of their leads are 100%...During the episode, we talk about the value of personal branding and why businesses should invest in it. Amelia shares insights on how you can build a personal brand and the best & easiest ways to get started. We also talk about the different types of content that you can share and Amelia tells us her strategy which includes commentary posts, capability posts, and hook posts. We then talk about some of the non-business benefits of building a personal brand which include confidence building, development, and the positive impact on mental health. Finally, Amelia shares an example of personal branding being used successfully to elevate a business.
Notes - 
The Catch Up Podcast - https://www.youtube.com/watch?v=YKH3e0zzSqE&t=3s
Amelia's Clubhouse - @ameliasordell
The Marketing Millenials - https://anchor.fm/themarketingmillennials]]>1474falsefullhttps://www.spreaker.com/episode/the-digital-pr-boom-louise-parker-from-propellernet-20-minute-marketing-66--43773673During the episode, Louise shares insights on why the PR industry has exploded over the past few years. We talk about how it has become an integral part of digital marketing and the SEO benefits that it offers. Louise also shares insights on her creative process and some of the things that should be considered before creating a large-scale campaign. We also ask Louise to share a campaign that she wishes she'd worked on (inspired by Gisele Navarro) and talk about her TikTok videos that are keeping everyone in the PR industry entertained. Finally, Louise talks about her viral tweet which John Mueller replied to.

Notes -
Gisele's jealousy list - https://neomam.com/blog/jealousy-list-2020/
Louise's TikTok profile - https://www.tiktok.com/@louise_digitalpr]]>3cf2eed6-8f95-4f7f-baee-8e0f3c061c07Wed, 24 Feb 2021 13:52:25 +0000Liam QuinnIt's been a long time coming, but we're very excited to share an episode that is all about digital PR! This week, we're joined by Louise Parker, who is the PR Director at Propellernet. Louise has been in the PR industry for several years and has been...During the episode, Louise shares insights on why the PR industry has exploded over the past few years. We talk about how it has become an integral part of digital marketing and the SEO benefits that it offers. Louise also shares insights on her creative process and some of the things that should be considered before creating a large-scale campaign. We also ask Louise to share a campaign that she wishes she'd worked on (inspired by Gisele Navarro) and talk about her TikTok videos that are keeping everyone in the PR industry entertained. Finally, Louise talks about her viral tweet which John Mueller replied to.

Notes -
Gisele's jealousy list - https://neomam.com/blog/jealousy-list-2020/
Louise's TikTok profile - https://www.tiktok.com/@louise_digitalpr]]>1537falsefullhttps://www.spreaker.com/episode/breaking-down-technical-seo-mark-williams-cook-from-candour-20-minute-marketing-65--43555976We know that technical topics can get a bit overwhelming for generalist marketers and business owners that wear many hats. So, we thought it would be a great idea to release a podcast episode that covers technical SEO in detail without getting too complex. We ask Mark to break down some of the fundamental reasons why solid technical SEO can help websites in their search efforts. Mark also shares tips on how to run a site audit, common mistakes to avoid, and why it's important to get the foundations right. He also shared several examples that will help marketers in B2B and B2C.
---
Here are some of the resources that are mentioned during the episode:
Search with Candour podcast - https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy85YmY2NjQ0L3BvZGNhc3QvcnNz
Aleyda Solis' #SEOFOMO newsletter - https://subscribe.page/s/seofomo?rh_ref=baa90912
Women in Tech SEO newsletter - https://www.womenintechseo.com/newsletter/
tl;drMarketing newsletter - https://tldrmarketing.com/
Little Warden - https://littlewarden.com/
Sitebulb - https://sitebulb.com/
Alsoasked.com - https://alsoasked.com/]]>562a641d-73e5-4974-999b-8741dfa21b95Wed, 17 Feb 2021 13:29:25 +0000Liam QuinnWe're thrilled to share this week's episode with you. We're joined by Mark Williams-Cook, who is the Director at Candour - an amazing web & digital marketing agency based in Norwich. Mark is also the Founder of AlsoAsked.com, organiser of...We know that technical topics can get a bit overwhelming for generalist marketers and business owners that wear many hats. So, we thought it would be a great idea to release a podcast episode that covers technical SEO in detail without getting too complex. We ask Mark to break down some of the fundamental reasons why solid technical SEO can help websites in their search efforts. Mark also shares tips on how to run a site audit, common mistakes to avoid, and why it's important to get the foundations right. He also shared several examples that will help marketers in B2B and B2C.
---
Here are some of the resources that are mentioned during the episode:
Search with Candour podcast - https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy85YmY2NjQ0L3BvZGNhc3QvcnNz
Aleyda Solis' #SEOFOMO newsletter - https://subscribe.page/s/seofomo?rh_ref=baa90912
Women in Tech SEO newsletter - https://www.womenintechseo.com/newsletter/
tl;drMarketing newsletter - https://tldrmarketing.com/
Little Warden - https://littlewarden.com/
Sitebulb - https://sitebulb.com/
Alsoasked.com - https://alsoasked.com/]]>1604falsefullhttps://www.spreaker.com/episode/how-to-leverage-influencers-in-2021-with-andy-duggan-20-minute-marketing-64--43555975A few weeks ago, Andy shared a post on LinkedIn that talked about why brands need to cut weak influencers from their outreach strategy. His post focused on the UK government's decision to spend £63,000 on paying 42 social media influencers to post about the UK Test and Trace app for COVID-19. We thought that his post would make for a great podcast episode.
During the episode, Andy talks us through that post and shares his thoughts on why brands need to change their influencer marketing strategy. He talks about the importance of finding the middle ground between having brand ambassadors and paying for one-off posts. We asked Andy to share how he would approach setting up an influencer campaign and he also shared some examples of brands that have used influencers both successfully and poorly. We love that Andy left nothing on the table during this episode and we're confident that all of our listeners will gain value from this episode, whether you work directly with influencers or not!]]>0c18ff8d-a4c6-4b97-8c6c-c825db6edfd9Wed, 10 Feb 2021 12:38:56 +0000Liam QuinnWe're very excited to share episode 64 of the podcast with you. This week we chat with Andy Duggan, who is a chartered marketer that has worked in roles at BP, The Co-op bank, Zen Internet, and more. So, Andy brings lots of marketing experience to the...A few weeks ago, Andy shared a post on LinkedIn that talked about why brands need to cut weak influencers from their outreach strategy. His post focused on the UK government's decision to spend £63,000 on paying 42 social media influencers to post about the UK Test and Trace app for COVID-19. We thought that his post would make for a great podcast episode.
During the episode, Andy talks us through that post and shares his thoughts on why brands need to change their influencer marketing strategy. He talks about the importance of finding the middle ground between having brand ambassadors and paying for one-off posts. We asked Andy to share how he would approach setting up an influencer campaign and he also shared some examples of brands that have used influencers both successfully and poorly. We love that Andy left nothing on the table during this episode and we're confident that all of our listeners will gain value from this episode, whether you work directly with influencers or not!]]>1418falsefullhttps://www.spreaker.com/episode/are-industry-awards-worth-entering-part-2-bonus-with-james-lees-from-salesfire-20-minute-marketing-62--43298411During this bonus episode, James shares some of the things that Neil shared which he disagrees with. We talk about some of the awards that James has won over the years and the impact those wins had on his businesses at the time. James is also part of the judging panel for several awards so he discussed the process that he takes when selecting a winner. We also discussed how the awards industry can hold people accountable and collaborate to improve its reputation amongst marketers and business owners in the future. Finally, James shares some tips on how to promote an award win and use it to strengthen your brand.
Notes - 
Liam Fallon's post - https://liam-fallen.medium.com/the-problem-with-awards-in-marketing-with-examples-7b68404b3025]]>3478800a-1789-43ec-9502-c71ed57ad98dMon, 01 Feb 2021 11:50:57 +0000Liam QuinnWe have our first bonus episode on the show! Last week, Neil Andrew from PPC Protect joined us to discuss industry awards and whether they add value to businesses or not. When we shared the episode across social media, several people got in touch to...During this bonus episode, James shares some of the things that Neil shared which he disagrees with. We talk about some of the awards that James has won over the years and the impact those wins had on his businesses at the time. James is also part of the judging panel for several awards so he discussed the process that he takes when selecting a winner. We also discussed how the awards industry can hold people accountable and collaborate to improve its reputation amongst marketers and business owners in the future. Finally, James shares some tips on how to promote an award win and use it to strengthen your brand.
Notes - 
Liam Fallon's post - https://liam-fallen.medium.com/the-problem-with-awards-in-marketing-with-examples-7b68404b3025]]>1183falsefullhttps://www.spreaker.com/episode/are-industry-awards-worth-entering-neil-andrew-from-ppc-protect-20-minute-marketing-61--43298415During the episode, we talk about a very interesting and somewhat controversial topic. Neil joins us to discuss industry awards and his opinion of the industry. A few months ago, Neil shared a poll on LinkedIn and asked his audience to vote on whether or not they believe that industry awards are pay to play. Around 400 people voted on the poll, with a landslide number of people stating that they think the industry is pay to win. We discuss Neil's views, some of the inconsistencies in the industry, and whether or not they are ultimately worth entering. We also speak about some alternative ways of showcasing your business via social proof.]]>a061c3ea-5bf5-4dcc-82e6-cf200dd6ec33Wed, 27 Jan 2021 12:29:41 +0000Liam QuinnWe invited Neil Andrew to join us on episode 61. Neil is the Founder of PPC Protect, which specialises in helping businesses with click fraud protection & invalid traffic prevention. Neil is a leading figure in the PPC industry and regularly shares...During the episode, we talk about a very interesting and somewhat controversial topic. Neil joins us to discuss industry awards and his opinion of the industry. A few months ago, Neil shared a poll on LinkedIn and asked his audience to vote on whether or not they believe that industry awards are pay to play. Around 400 people voted on the poll, with a landslide number of people stating that they think the industry is pay to win. We discuss Neil's views, some of the inconsistencies in the industry, and whether or not they are ultimately worth entering. We also speak about some alternative ways of showcasing your business via social proof.]]>1272falsefullhttps://www.spreaker.com/episode/engaging-with-your-audience-on-live-videos-with-peter-hopwood-20-minute-marketing-60--43039644During the episode, we chat about making the switch from in-person events to going virtual. For obvious reasons, there has been a huge increase in webinars, Zoom conferences, virtual interviews, and podcasts over the last nine months. So, we figured that it would be a great time to talk about how we can stand out and improve the delivery of our content. Peter shares insights on how we can make that content more engaging when it comes to our presentation, tone of voice, and hand gestures. We also chat about some of the ways that we can make our video or audio content more engaging for our audience.

Notes - 
Present to Succeed Conference - https://www.presenttosucceed.com/]]>bec0063c-0c38-46b0-b4cf-428f6b778125Wed, 20 Jan 2021 15:53:13 +0000Liam QuinnWe're joined by Peter Hopwood on episode sixty of the 20 Minute Marketing podcast. Peter is an international conference host & speaker that helps people tell stronger stories and take control of their speaking. He's spoken at TEDx events and also...During the episode, we chat about making the switch from in-person events to going virtual. For obvious reasons, there has been a huge increase in webinars, Zoom conferences, virtual interviews, and podcasts over the last nine months. So, we figured that it would be a great time to talk about how we can stand out and improve the delivery of our content. Peter shares insights on how we can make that content more engaging when it comes to our presentation, tone of voice, and hand gestures. We also chat about some of the ways that we can make our video or audio content more engaging for our audience.

Notes - 
Present to Succeed Conference - https://www.presenttosucceed.com/]]>1412falsefullhttps://www.spreaker.com/episode/how-to-create-memorable-customer-experiences-tom-downing-from-freestyle-20-minute-marketing-59--43039646During the episode, we discuss how brands can create memorable customer experiences. We talk about the challenges of competing with multinational brands, such as Amazon, who are able to provide their customers with a great user experience. However, a very interesting point that Tom made is that a lot of services look exactly the same because they are trying to make the customer journey as quick as possible. Therefore, making that experience less memorable. So, Tom shares some ways that brands can stand out and make that experience unique. We also talk about how B2B and SaaS companies can improve their website copy and the importance of innovation. 

Notes
You can subscribe to Freestyle's email newsletter, Brain Food, by heading to this URL - https://www.freestyle.agency/blog/]]>a201c3e3-159a-48d5-ac71-2563184557ddWed, 13 Jan 2021 12:10:02 +0000Liam QuinnWe're joined by Tom Downing on episode 59 of 20 Minute Marketing. Tom's marketing career started when he launched a digital marketing agency at 25 years old. He is now the Strategy Director at Freestyle, which is a digital product studio that brings...During the episode, we discuss how brands can create memorable customer experiences. We talk about the challenges of competing with multinational brands, such as Amazon, who are able to provide their customers with a great user experience. However, a very interesting point that Tom made is that a lot of services look exactly the same because they are trying to make the customer journey as quick as possible. Therefore, making that experience less memorable. So, Tom shares some ways that brands can stand out and make that experience unique. We also talk about how B2B and SaaS companies can improve their website copy and the importance of innovation. 

Notes
You can subscribe to Freestyle's email newsletter, Brain Food, by heading to this URL - https://www.freestyle.agency/blog/]]>1480falsefullhttps://www.spreaker.com/episode/how-to-monitor-seo-progress-and-plan-ahead-with-hannah-bryce-from-the-seo-sas-podcast-20-minute-marketing-58--43039643During the episode, we chat about top-level SEO strategy and specifically how to monitor progress and plan ahead for 2021. Hannah shared insights on how to perform site audits and review performance when it comes to technical SEO, site content, link building, and more. We discussed the challenges of knowing where to invest your time and how to identify the quick wins compared with long-term gains. Hannah also shared examples of both search intent and search volumes and how they can impact success. Finally, we talked about when it is appropriate to make changes and how to check whether your efforts are having the desired impact.
Notes
10 marketing podcasts that should be on your radar in 2021 - https://www.reach-interactive.com/resources-and-blog/marketing-podcasts-to-listen-to/
Similar episodes
#55 - Implementing a company-wide SEO strategy with Jack Sperry from BT, EE, and Plusnet
#40 - Increasing organic traffic through smart content marketing & SEO with Steven Van Vessum from ContentKing
#34 - Using razors to understand search intent with Jen Penaluna from Bigfoot Digital]]>3d534f62-0a4c-4510-8fb7-ae3299130cfcWed, 06 Jan 2021 12:22:21 +0000Liam QuinnWe're excited to share our first episode in 2021. This week we are joined by the wonderful Hannah Bryce. Hannah is the SEO Manager at Holland & Barrett, which is a multinational health and wellness brand. They have over 1,300 stores in 16 countries as...During the episode, we chat about top-level SEO strategy and specifically how to monitor progress and plan ahead for 2021. Hannah shared insights on how to perform site audits and review performance when it comes to technical SEO, site content, link building, and more. We discussed the challenges of knowing where to invest your time and how to identify the quick wins compared with long-term gains. Hannah also shared examples of both search intent and search volumes and how they can impact success. Finally, we talked about when it is appropriate to make changes and how to check whether your efforts are having the desired impact.
Notes
10 marketing podcasts that should be on your radar in 2021 - https://www.reach-interactive.com/resources-and-blog/marketing-podcasts-to-listen-to/
Similar episodes
#55 - Implementing a company-wide SEO strategy with Jack Sperry from BT, EE, and Plusnet
#40 - Increasing organic traffic through smart content marketing & SEO with Steven Van Vessum from ContentKing
#34 - Using razors to understand search intent with Jen Penaluna from Bigfoot Digital]]>1515falsefullhttps://www.spreaker.com/episode/bringing-the-marketing-heat-in-2021-ashley-jess-jim-from-cim-yorkshire-20-minute-marketing-57--42809813During this episode,  Ashley, Jim, and Jess reflect on the marketing landscape over the past twelve months and discuss what's in store for 2021. We talk about low-cost strategies that can be used to combat budget reductions and share thrifty marketing tools that can help improve our marketing efforts, with a focus on content marketing and how to re-purpose effectively. Ashley, Jim, and Jess then shared one exercise or tactic that they couldn't do without before we shared our favourite marketing campaigns of 2020 to close out the main section of our chat. The episode ended with Jess, Ashley, and Jim sharing a memorable story from their careers which included space, drones, and office falls.  ]]>7305a5fe-6b6e-4477-b4f8-16ffec5932abWed, 23 Dec 2020 10:40:45 +0000Liam QuinnWe're joined by Ashley O'Neill, Jessica Dodds, and Jim Ker for the final episode of 20 Minute Marketing in 2020. This episode is also the second half of a two-part series, so feel free to check out part one which was released last week that is all...During this episode,  Ashley, Jim, and Jess reflect on the marketing landscape over the past twelve months and discuss what's in store for 2021. We talk about low-cost strategies that can be used to combat budget reductions and share thrifty marketing tools that can help improve our marketing efforts, with a focus on content marketing and how to re-purpose effectively. Ashley, Jim, and Jess then shared one exercise or tactic that they couldn't do without before we shared our favourite marketing campaigns of 2020 to close out the main section of our chat. The episode ended with Jess, Ashley, and Jim sharing a memorable story from their careers which included space, drones, and office falls.  ]]>1429falsefullhttps://www.spreaker.com/episode/how-brands-can-measure-increase-customer-value-realisation-ashley-jess-jim-from-cim-yorkshire-20-minute-marketing-56--42607969During this episode, our conversation focuses on branding. We chat with Ashley, Jessica, and Jim, about brand strategy and how to help customers realise the value of your products or services. We also discussed how business owners and senior marketers can ensure that everyone in the company invested in the brand and how to ensure that you are working towards the same goals. Finally, we talked about monitoring progress and making sure that your brand evolves over time.]]>2eab0562-16fc-4008-9460-e6f8a65041c5Wed, 16 Dec 2020 10:55:18 +0000Liam QuinnThis week on 20 Minute Marketing we're joined by Ashley O'Neill, Jessica Dodds, and Jim Ker for the first of a two-part series to close out 2020. All three guests join us from The Chartered Institute of Marketing and are board members for the...During this episode, our conversation focuses on branding. We chat with Ashley, Jessica, and Jim, about brand strategy and how to help customers realise the value of your products or services. We also discussed how business owners and senior marketers can ensure that everyone in the company invested in the brand and how to ensure that you are working towards the same goals. Finally, we talked about monitoring progress and making sure that your brand evolves over time.]]>1312falsefullhttps://www.spreaker.com/episode/implementing-a-company-wide-seo-strategy-jack-sperry-from-bt-ee-plusnet-20-minute-marketing-55--42607974We start by discussing the SEO team and how to scale up and build. Jack shares his thoughts on the benefits of going in-house and how he would approach getting new starters on board so that they can make a quick impact. We then talk about the challenges of SEO when working in a large and complex business area and how an agile approach can be beneficial. Jack then answered questions on how to approach new Google updates and the difficulty of balancing your time between industry tools such as Ahrefs, ContentKing, SEMrush, Moz, and more. 
For the second half of our chat, we brought in the wider marketing team and Jack shared insights on how he has established SEO standards across BT, EE, and Plusnet. We specifically focused on the benefit of assisting content marketers, graphic designers, and other marketers to self serve. Jack and the SEO team has worked on a large library of best practice information that is relevant to the brand and regularly updated. Finally, Jack discusses the Build, Measure, Learn approach which is used at BT to assist team members with learning and SEO knowledge.]]>ada47279-ebe8-4f3b-9647-2080c06c630fWed, 09 Dec 2020 11:24:01 +0000Liam QuinnWe're very excited to share episode 55 of 20 Minute Marketing. Joining us this week is Jack Sperry, the SEO Manager at BT, EE, and Plusnet. For overseas listeners, BT is one of the world's leading communication service providers with over 30 million...We start by discussing the SEO team and how to scale up and build. Jack shares his thoughts on the benefits of going in-house and how he would approach getting new starters on board so that they can make a quick impact. We then talk about the challenges of SEO when working in a large and complex business area and how an agile approach can be beneficial. Jack then answered questions on how to approach new Google updates and the difficulty of balancing your time between industry tools such as Ahrefs, ContentKing, SEMrush, Moz, and more. 
For the second half of our chat, we brought in the wider marketing team and Jack shared insights on how he has established SEO standards across BT, EE, and Plusnet. We specifically focused on the benefit of assisting content marketers, graphic designers, and other marketers to self serve. Jack and the SEO team has worked on a large library of best practice information that is relevant to the brand and regularly updated. Finally, Jack discusses the Build, Measure, Learn approach which is used at BT to assist team members with learning and SEO knowledge.]]>1413falsefull