http://www.concurate.com
If you are facing any challenges in growing your business reach out to us on aditi.syal@concurate.com]]>enBusinessCopyright Aditi Syalhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/89327c4f7304daef5a992a4846b744a7.jpghttp://www.concurate.comMon, 04 Dec 2023 04:08:13 +0000Aditi SyalAditi Syalinfo@concurate.comSales Stories: We from Concurate bring you tiny sales and marketing lessons in the form of short stories. After all who does not like listening to stories? If you are facing any challenges in growing your business reach out to us on...
If you are facing any challenges in growing your business reach out to us on aditi.syal@concurate.com]]>cleanepisodichttps://www.spreaker.com/episode/chipotle-s-back-to-the-start-campaign--57900577













]]>https://api.spreaker.com/episode/57900577Mon, 04 Dec 2023 04:08:05 +0000Aditi SyalDon't miss out on this unique opportunity to glean actionable strategies from one of the most iconic campaigns in recent history- "Chipotle's Back to the Start Campaign"













]]>191chipotle,concurate,marketinginsights,marketingpodcast,salesandmarketing,salesinsights,salespodcastcleanfullhttps://www.spreaker.com/episode/i-m-lovin-it-are-you--57839742In this episode, we delve into how McDonald's transformed its fortunes through the iconic "I'm Lovin' It" campaign.
Learn valuable lessons about audience adaptation, effective communication, and the power of relevance in marketing. ]]>https://api.spreaker.com/episode/57839742Wed, 29 Nov 2023 04:02:26 +0000Aditi SyalIn this episode, we delve into how McDonald's transformed its fortunes through the iconic "I'm Lovin' It" campaign. Learn valuable lessons about audience adaptation, effective communication, and the power of relevance in marketing.In this episode, we delve into how McDonald's transformed its fortunes through the iconic "I'm Lovin' It" campaign.
Learn valuable lessons about audience adaptation, effective communication, and the power of relevance in marketing. ]]>195marketing,marketinginsights,marketingpodcast,mcdonald's,sales,salesandmarketing,salespodcastcleanfullhttps://www.spreaker.com/episode/do-you-dunk-your-oreos-in-the-dark--57746668https://api.spreaker.com/episode/57746668Tue, 21 Nov 2023 11:20:45 +0000Aditi SyalAs we unravel the story behind Oreo's iconic "Dunk in the Dark" tweet in this podcast, discover the power of real-time marketing, and the hidden truths behind viral moments.185marketing,oreo,podcast,sales,salesandmarketingstoriescleanfullhttps://www.spreaker.com/episode/mastercard-s-priceless-campaign--57675393https://api.spreaker.com/episode/57675393Fri, 17 Nov 2023 07:12:29 +0000Aditi SyalIn this episode, discover how Mastercard transformed everyday purchases into priceless surprises, emphasizing the power of rewards, inclusivity, and simplicity in marketing.156concurate,contentmarketing,marketingpodcasts,mastercard,salesandmarketing,salespodcastcleanfullhttps://www.spreaker.com/episode/red-bull-really-gives-you-wings--57641144
Tune in to learn how Red Bull's Stratos Jump pushed the boundaries of marketing and left a lasting impact.]]>https://api.spreaker.com/episode/57641144Wed, 15 Nov 2023 09:11:18 +0000Aditi SyalThe iconic campaign we're discussing today saw daredevil Felix Baumgartner make a record-setting jump from the edge of space, and we'll explore how it became a marketing phenomenon that captured the world's attention. Tune in to learn how Red Bull's...
Tune in to learn how Red Bull's Stratos Jump pushed the boundaries of marketing and left a lasting impact.]]>200concurate,contentmarketing,marketingpodcasts,marketingstories,redbull,salesandmarketingstories,salesstoriescleanfullhttps://www.spreaker.com/episode/breaking-down-bmw-s-hire-campaign--57587508https://api.spreaker.com/episode/57587508Fri, 10 Nov 2023 09:30:54 +0000Aditi SyalIn this episode, we explore BMW's game-changing "The Hire" campaign from the 2000s, discovering how captivating narratives and outstanding content can make all the difference. Tune in now!192bmw,marketinginsights,marketingpodcasts,marketingstories,sales,salesinsightscleanfullhttps://www.spreaker.com/episode/decoding-lays-claim-to-fame--57538837In this episode, we discuss the potency of Community Engagement for successful marketing and understand how comprehending your audience, tapping into their passions, and creating a platform where they feel heard and valued is secret sauce behind your next breajthrough!]]>https://api.spreaker.com/episode/57538837Tue, 07 Nov 2023 04:46:51 +0000Aditi SyalIn this episode, we discuss the potency of Community Engagement for successful marketing and understand how comprehending your audience, tapping into their passions, and creating a platform where they feel heard and valued is secret sauce behind your...In this episode, we discuss the potency of Community Engagement for successful marketing and understand how comprehending your audience, tapping into their passions, and creating a platform where they feel heard and valued is secret sauce behind your next breajthrough!]]>187concurate,lays,laysdoitaflavorcampaign,marketing,marketinginsights,marketingpodcast,salesandmarketing,storiescleanfullhttps://www.spreaker.com/episode/the-beauty-of-dove-s-real-beauty-campaign--57495275https://api.spreaker.com/episode/57495275Fri, 03 Nov 2023 09:10:08 +0000Aditi SyalExplore the Dove "Real Beauty" campaign in this podcast, as we dive into how Dove challenged beauty standards and inspired self-acceptance. Discover the impact of authenticity in marketing, the power of daring to be different, and the potential for...238campaigns,concurate,contentmarketing,dove,marketing,marketinglessons,marketingpodcast,marketingstories,marketingteardownscleanfullhttps://www.spreaker.com/episode/costco-treasure-hunt-retail-psychology-a-must-listen-story--52347564https://api.spreaker.com/episode/52347564Wed, 04 Jan 2023 04:29:48 +0000Aditi SyalIn today's episode I have shared how Costco - a major retail chain in America with 875 stores and 275000+ employees manages to keep buyers longer in their stores and buy more from them. It's called treasure hunt retail psychology. Happiness for me is...542cleanfullhttps://www.spreaker.com/episode/if-it-s-not-crazy-it-doesn-t-go-viral-dish-washing-liquid-for-men-what-s-say--52231646
If it doesn't question the common belief, people won't pay attention to it.

Let's draw some inspiration from this creative marketing campaign from Vim.]]>https://api.spreaker.com/episode/52231646Mon, 19 Dec 2022 22:34:48 +0000Aditi SyalIf it's not crazy, it won't go viral. If it doesn't question the common belief, people won't pay attention to it. Let's draw some inspiration from this creative marketing campaign from Vim.
If it doesn't question the common belief, people won't pay attention to it.

Let's draw some inspiration from this creative marketing campaign from Vim.]]>166brand,campaign,crazy,marketing,product,sales,vim,viralcleanfullhttps://www.spreaker.com/episode/when-an-apparel-brand-says-don-t-buy-this-jacket-what-could-it-be-up-to--52146127https://api.spreaker.com/episode/52146127Sat, 10 Dec 2022 09:22:46 +0000Aditi SyalSustainability is going to be one of the top priority for many companies in 2023. It's time to visit marketing and branding campaigns by all incredible brands to get inspired. In this short episode I have brought you a super inspiring campaign from...306apparel,brand,campaign,earth,love,marketing,pantagonia,sustainabilitycleanfullhttps://www.spreaker.com/episode/how-a-creative-marketer-got-7-millions-views-on-youtube-and-50-000-retweets--52041332https://api.spreaker.com/episode/52041332Tue, 29 Nov 2022 07:42:00 +0000Aditi SyalToday's story is about a genius marketer who newsjacked a trending commercial by Peloton bike company titled "A Gift that Gives Back". He created a video commercial titled "A Gift that Doesn't Give Back" for Aviation Gin that went viral in few hours....286commercial,marketing,newsjacking,pelaton,piggyback,story,trending,video,viralcleanfullhttps://www.spreaker.com/episode/a-10-years-old-slum-boy-from-mumbai-feeding-thousands-in-south-africa--52008336https://api.spreaker.com/episode/52008336Fri, 25 Nov 2022 09:54:23 +0000Aditi SyalA ten-year-old boy is helping an NGO - SOS raise funds by collaborating with big brands to recreate iconic ads featuring him and his friends. The brands are fueling marketing and branding efforts. People are getting food in Africa. It's a win-win. It...286boy,cadbury,campaign,chatpat,marketing,ngo,slum,sos,story,success,tide,youtubecleanfullhttps://www.spreaker.com/episode/what-s-dyson-doing-in-a-toy-store-concurate--49137085And then I saw something unusual...
Listen to the podcast to know what I saw and grab today's creative marketing byte!]]>https://api.spreaker.com/episode/49137085Mon, 21 Mar 2022 15:22:16 +0000Aditi SyalYesterday, I was in a haven of toys, surrounded by aisles and aisles of toys - Lego, Barbie, Play Dough, educational toys, bikes, etc. And then I saw something unusual... Listen to the podcast to know what I saw and grab today's creative marketing byte!And then I saw something unusual...
Listen to the podcast to know what I saw and grab today's creative marketing byte!]]>273marketing,unusualmarketingcleanfullhttps://www.spreaker.com/episode/how-world-class-strategists-use-janusian-thinking-for-grand-success-concurate--49137047Can you look in two opposite directions at the same time?
Well, the Roman God of beginnings and endings, Janus can.
And it's this ability to bring together two contradictory ideas that lead to creative geniuses and breakthrough success.
Watch the video to discover examples of #janusianthinking!..]]>https://api.spreaker.com/episode/49137047Mon, 21 Mar 2022 15:19:48 +0000Aditi SyalCan you cry and laugh simultaneously? Can you look in two opposite directions at the same time? Well, the Roman God of beginnings and endings, Janus can. And it's this ability to bring together two contradictory ideas that lead to creative geniuses...Can you look in two opposite directions at the same time?
Well, the Roman God of beginnings and endings, Janus can.
And it's this ability to bring together two contradictory ideas that lead to creative geniuses and breakthrough success.
Watch the video to discover examples of #janusianthinking!..]]>268growth,successcleanfullhttps://www.spreaker.com/episode/how-zoff-won-amongst-so-many-eyewear-brands-in-singapore-concurate--49137008There are dozens of brands competing to cater to this wide audience.
More the suppliers, the higher the competition.
Here is a story of how Zoff Singapore won against so many #eyewear brands like OWNDAYS Singapore, Lenskart, etc.
Listen to the podcast to discover the magic of #contentmarketing!
P.S. It's NOT a paid partnership!]]>https://api.spreaker.com/episode/49137008Mon, 21 Mar 2022 15:17:25 +0000Aditi Syal83 % of young adults in Singapore have myopia. There are dozens of brands competing to cater to this wide audience. More the suppliers, the higher the competition. Here is a story of how Zoff Singapore won against so many #eyewear brands like...There are dozens of brands competing to cater to this wide audience.
More the suppliers, the higher the competition.
Here is a story of how Zoff Singapore won against so many #eyewear brands like OWNDAYS Singapore, Lenskart, etc.
Listen to the podcast to discover the magic of #contentmarketing!
P.S. It's NOT a paid partnership!]]>500marketingcleanfullhttps://www.spreaker.com/episode/how-marketing-changed-the-fate-of-alligator-pear-concurate--49136972Listen to the podcast to know how?]]>https://api.spreaker.com/episode/49136972Mon, 21 Mar 2022 15:14:58 +0000Aditi SyalThe journey from 'Alligator Pear' to 'Avocados,' from a farm to millions of tables across the globe, made possible via #Marketing! Listen to the podcast to know how?Listen to the podcast to know how?]]>469cleanfullhttps://www.spreaker.com/episode/5-reasons-squid-game-went-viral-concurate--49136935Meme Marketing
Relatability
Release and Promotion Strategy
Storytelling
There is a lot that contributed to the global virality...
Listen to the podcast to understand how...]]>https://api.spreaker.com/episode/49136935Mon, 21 Mar 2022 15:13:05 +0000Aditi SyalContent marketing Meme Marketing Relatability Release and Promotion Strategy Storytelling There is a lot that contributed to the global virality... Listen to the podcast to understand how...Meme Marketing
Relatability
Release and Promotion Strategy
Storytelling
There is a lot that contributed to the global virality...
Listen to the podcast to understand how...]]>305squidgame,viral,webseriescleanfullhttps://www.spreaker.com/episode/how-grammarly-converts-free-users-into-paid-users-concurate--49136879https://api.spreaker.com/episode/49136879Mon, 21 Mar 2022 15:09:49 +0000Aditi SyalGrammarly's email marketing is quite inspirational. Listen to the podcast to discover how!376cleanfullhttps://www.spreaker.com/episode/7-immutable-laws-of-marketing-concurate--49136848https://api.spreaker.com/episode/49136848Mon, 21 Mar 2022 15:08:06 +0000Aditi SyalA fantastic book titled "22 Immutable Laws of Marketing" written by Al Ries and Jack Trout. It's an excellent read. Presented in the video are seven laws out of 22. You would love the insights offered.681growth,lawsofmarketing,marketingcleanfullhttps://www.spreaker.com/episode/how-did-canva-do-the-magic-concurate--49136579Even if you are not, you must have heard of it from a friend you asked for help to enhance your final ppt.
Below are some stats to showcase the power of the tool.
To date, the do-it-yourself design platform has users across 179 countries, expects to exceed $1 billion in annualized revenue soon, and with more than 100 million designs.
But how did they manage?
What was their #strategy?
How did they make users fall in love with the tool?
Our storyteller, Aditi Syal, brings three creative ways through which Canva achieved those big numbers.]]>https://api.spreaker.com/episode/49136579Mon, 21 Mar 2022 15:03:53 +0000Aditi SyalIf you are into content marketing, you know #Canva. Even if you are not, you must have heard of it from a friend you asked for help to enhance your final ppt. Below are some stats to showcase the power of the tool. To date, the do-it-yourself...Even if you are not, you must have heard of it from a friend you asked for help to enhance your final ppt.
Below are some stats to showcase the power of the tool.
To date, the do-it-yourself design platform has users across 179 countries, expects to exceed $1 billion in annualized revenue soon, and with more than 100 million designs.
But how did they manage?
What was their #strategy?
How did they make users fall in love with the tool?
Our storyteller, Aditi Syal, brings three creative ways through which Canva achieved those big numbers.]]>410cleanfullhttps://www.spreaker.com/episode/the-success-story-of-how-robinhood-a-6-billion-investing-app-for-millennials-concurate--49136555#Robinhood currently has a 30 million user base.
But acquiring the first #million is always challenging.
So, how did Robinhood reach the first significant milestone?
Let's hear the interesting #strategy from Aditi Syal on how Robinhood got their first million.]]>https://api.spreaker.com/episode/49136555Mon, 21 Mar 2022 14:49:02 +0000Aditi SyalThe story about Robinhood - Elder Cousin of Zerodha from the USA… #Robinhood currently has a 30 million user base. But acquiring the first #million is always challenging. So, how did Robinhood reach the first significant milestone? Let's hear the...#Robinhood currently has a 30 million user base.
But acquiring the first #million is always challenging.
So, how did Robinhood reach the first significant milestone?
Let's hear the interesting #strategy from Aditi Syal on how Robinhood got their first million.]]>275cleanfullhttps://www.spreaker.com/episode/how-15billion-worth-discord-got-its-first-users-concurate--49136034It's a feature of a game that was received so well that it became a great product!
Listen to the podcast to know the story!]]>https://api.spreaker.com/episode/49136034Mon, 21 Mar 2022 14:25:08 +0000Aditi SyalDiscord didn't begin with what it is now! It's a feature of a game that was received so well that it became a great product! Listen to the podcast to know the story!It's a feature of a game that was received so well that it became a great product!
Listen to the podcast to know the story!]]>240cleanfullhttps://www.spreaker.com/episode/how-to-do-content-marketing-at-scale-concurate--49135997https://api.spreaker.com/episode/49135997Mon, 21 Mar 2022 14:16:30 +0000Aditi SyalLearn a unique hack to be always in front of your audience whenever they search for a particular keyword. Listen to the audio now.272scalablecontent,seocleanfullhttps://www.spreaker.com/episode/what-is-digital-marketing-strategy-mix-matrix-concurate--49135949SEO or Cold Emails?
Clear your confusion and choose the right marketing mix for your product!]]>https://api.spreaker.com/episode/49135949Mon, 21 Mar 2022 14:13:53 +0000Aditi SyalOrganic or Paid? SEO or Cold Emails? Clear your confusion and choose the right marketing mix for your product!SEO or Cold Emails?
Clear your confusion and choose the right marketing mix for your product!]]>359coldemails,growth,organic,seocleanfullhttps://www.spreaker.com/episode/5-mind-blowing-campaigns-from-healthcare-concurate--49135917Listen to the podcast to see how these five healthcare brands give powerful stories to people to talk about!]]>https://api.spreaker.com/episode/49135917Mon, 21 Mar 2022 14:11:19 +0000Aditi SyalIf you don't give the market the story to talk about, they will define your brand's story for you! - David Brier Listen to the podcast to see how these five healthcare brands give powerful stories to people to talk about!Listen to the podcast to see how these five healthcare brands give powerful stories to people to talk about!]]>605campaigns,marketingcleanfullhttps://www.spreaker.com/episode/strategic-vs-tactical-content-what-should-you-write-concurate--49135887
As per the rule, if your audience is C-suite executives, they would be more interested in strategic content. And, if your audience is junior-mid level executives looking for solutions to specific problems - tactical content would serve your purpose better.
Listen to the podcast to dig deeper!]]>https://api.spreaker.com/episode/49135887Mon, 21 Mar 2022 14:09:08 +0000Aditi SyalThe thumb rule of the content marketing game is to write what your audience would be interested in reading. As per the rule, if your audience is C-suite executives, they would be more interested in strategic content. And, if your audience is...
As per the rule, if your audience is C-suite executives, they would be more interested in strategic content. And, if your audience is junior-mid level executives looking for solutions to specific problems - tactical content would serve your purpose better.
Listen to the podcast to dig deeper!]]>292cleanfullhttps://www.spreaker.com/episode/5-ways-to-make-content-marketing-work-for-you-concurate--49135578#2 - Promotion and Distribution
#3 - Content Calendar
#4 -?
#5 - Content Repurposing
Curious to know what's tip #4?
Listen to the podcast!]]>https://api.spreaker.com/episode/49135578Mon, 21 Mar 2022 13:45:53 +0000Aditi Syal#1 - Audience Content Fit #2 - Promotion and Distribution #3 - Content Calendar #4 -? #5 - Content Repurposing Curious to know what's tip #4? Listen to the podcast!#2 - Promotion and Distribution
#3 - Content Calendar
#4 -?
#5 - Content Repurposing
Curious to know what's tip #4?
Listen to the podcast!]]>300content,contentstrategy,marketingcleanfullhttps://www.spreaker.com/episode/how-the-pandemic-sensation-wordle-went-viral-concurate--491355641. #Gametheory - "Feeling of Agency"
2. Pride in #social sharing
3. #FOMO with cryptic grids on social media
4. #Scarcity - Only one game a day
5. #Wordofmouth

Listen now]]>https://api.spreaker.com/episode/49135564Mon, 21 Mar 2022 13:44:25 +0000Aditi SyalFive reasons #Wordle went viral ... 1. #Gametheory - "Feeling of Agency" 2. Pride in #social sharing 3. #FOMO with cryptic grids on social media 4. #Scarcity - Only one game a day 5. #Wordofmouth Listen now1. #Gametheory - "Feeling of Agency"
2. Pride in #social sharing
3. #FOMO with cryptic grids on social media
4. #Scarcity - Only one game a day
5. #Wordofmouth

Listen now]]>573viralgame,viraltrend,wordlecleanfullhttps://www.spreaker.com/episode/how-the-footwear-brand-crocs-made-a-comeback-concurate--49134914https://api.spreaker.com/episode/49134914Mon, 21 Mar 2022 13:42:23 +0000Aditi SyalThe growth of US-based footwear retailer Crocs is indeed a transformational story. Listen now.274growth,marketing,storycleanfullhttps://www.spreaker.com/episode/sa-re-ga-ma-carvaan-a-success-story-concurate--49134869It's inspirational to know how a company came up with a product that nailed everything from positioning to marketing to distribution.
Listen to know the whole story!]]>https://api.spreaker.com/episode/49134869Mon, 21 Mar 2022 13:12:27 +0000Aditi SyalSa re ga ma Carvaan - If you are in India, there is a good possibility that Carvaan has found a place in your home. It's inspirational to know how a company came up with a product that nailed everything from positioning to marketing to distribution....It's inspirational to know how a company came up with a product that nailed everything from positioning to marketing to distribution.
Listen to know the whole story!]]>351cleanfullhttps://www.spreaker.com/episode/5-must-haves-in-a-cold-email-concurate--49133970However, initial momentum for business comes from cold reach outs and referrals.
Hence, today we are here to help you increase the open rate and response rate for your cold reach outs!]]>https://api.spreaker.com/episode/49133970Mon, 21 Mar 2022 12:02:55 +0000Aditi SyalContent marketing is a slow game with excellent long-term results. However, initial momentum for business comes from cold reach outs and referrals. Hence, today we are here to help you increase the open rate and response rate for your cold reach outs!However, initial momentum for business comes from cold reach outs and referrals.
Hence, today we are here to help you increase the open rate and response rate for your cold reach outs!]]>234coldemail,contentmarketing,email,marketingcleanfullhttps://www.spreaker.com/episode/5-strengths-to-look-for-in-a-content-marketing-agency-concurate--49133946Listen to the audio to know how to make a sound decision.]]>https://api.spreaker.com/episode/49133946Mon, 21 Mar 2022 12:00:08 +0000Aditi SyalMarketing can bring unprecedented growth for your business; choose the right partners! Listen to the audio to know how to make a sound decision.Listen to the audio to know how to make a sound decision.]]>229cleanfullhttps://www.spreaker.com/episode/top-5-negotiation-strategies-concurate--49133843
Aditi recently took a MasterClass on negotiation by Ex FBI negotiator Chris Voss sometime back. It was splendid!
Today she has brought you the five business negotiation techniques straight from Chris Voss!]]>https://api.spreaker.com/episode/49133843Mon, 21 Mar 2022 11:51:49 +0000Aditi SyalHappiness is to share everything we learn. Aditi recently took a MasterClass on negotiation by Ex FBI negotiator Chris Voss sometime back. It was splendid! Today she has brought you the five business negotiation techniques straight from Chris Voss!
Aditi recently took a MasterClass on negotiation by Ex FBI negotiator Chris Voss sometime back. It was splendid!
Today she has brought you the five business negotiation techniques straight from Chris Voss!]]>304negotiation,strategycleanfullhttps://www.spreaker.com/episode/5-tools-every-saas-marketer-must-use-concurate--491338272. HubSpot - To know how potential customers are engaging with your content
3. Canva - To design beautiful visuals and make your content more engaging
4. Buffer - To schedule social media posts for multiple platforms
5. Semrush - To get ranked better on Google
Which is your favorite tool as a SaaS marketer?]]>https://api.spreaker.com/episode/49133827Mon, 21 Mar 2022 11:48:43 +0000Aditi Syal1. Grammarly - For more powerful writing 2. HubSpot - To know how potential customers are engaging with your content 3. Canva - To design beautiful visuals and make your content more engaging 4. Buffer - To schedule social media posts for multiple...2. HubSpot - To know how potential customers are engaging with your content
3. Canva - To design beautiful visuals and make your content more engaging
4. Buffer - To schedule social media posts for multiple platforms
5. Semrush - To get ranked better on Google
Which is your favorite tool as a SaaS marketer?]]>320cleanfullhttps://www.spreaker.com/episode/top-5-company-culture-ideas-for-c-suite-concurate--49133760Let's hear how one can build a culture in sync with Betty's quote.]]>https://api.spreaker.com/episode/49133760Mon, 21 Mar 2022 11:40:06 +0000Aditi SyalCulture is what motivates and retains talented employees. - Betty Thompson Let's hear how one can build a culture in sync with Betty's quote.Let's hear how one can build a culture in sync with Betty's quote.]]>398cleanfullhttps://www.spreaker.com/episode/international-women-s-day-2022-google-s-ad-concurate--49133742This women's day, Google nailed it with their Ad in India.
Kudos to the creators! Let's hear what went well with the Ad.]]>https://api.spreaker.com/episode/49133742Mon, 21 Mar 2022 11:37:55 +0000Aditi SyalMillions and millions of views in no time. This women's day, Google nailed it with their Ad in India. Kudos to the creators! Let's hear what went well with the Ad.This women's day, Google nailed it with their Ad in India.
Kudos to the creators! Let's hear what went well with the Ad.]]>304cleanfullhttps://www.spreaker.com/episode/what-s-the-new-purpose-of-visiting-cards-concurate--49133668Aditi is headed for some meetings next week.
Her manager asked her to have a visiting card, to which she said, "Who exchanges visiting cards these days?"
Her manager's answer surprised her...
Listen to the podcast to find out what he said!]]>https://api.spreaker.com/episode/49133668Mon, 21 Mar 2022 11:35:15 +0000Aditi SyalIn-person meetings have resumed after two years ... Aditi is headed for some meetings next week. Her manager asked her to have a visiting card, to which she said, "Who exchanges visiting cards these days?" Her manager's answer surprised her......Aditi is headed for some meetings next week.
Her manager asked her to have a visiting card, to which she said, "Who exchanges visiting cards these days?"
Her manager's answer surprised her...
Listen to the podcast to find out what he said!]]>204cleanfullhttps://www.spreaker.com/episode/how-superhuman-is-valued-at-825-million-without-any-formal-launch-concurate--49133121https://api.spreaker.com/episode/49133121Mon, 21 Mar 2022 11:27:24 +0000Aditi SyalSuperhuman, a fast, powerful, beautiful email client who doesn’t engage in traditional advertising, has grown this big. Let's understand what worked so well for Superhuman.230email,marketing,saas,saasmarketingcleanfullhttps://www.spreaker.com/episode/how-a-pc-assembling-company-became-a-game-changer-in-the-industry-alienware--46542719https://api.spreaker.com/episode/46542719Thu, 16 Sep 2021 04:21:40 +0000Aditi SyalAsk any gamer - "which gaming PC do they have or want to have?" the answer would be "Alienware". That's quite a powerful sentiment that Alienware has earned it from their target audience. 3 pillars of this huge success are: 1. Strong Understanding of...340alienware,branding,collaboration,computers,gaming,laptops,marketing,niche,sales,story,strategy,successcleanfullhttps://www.spreaker.com/episode/story-of-a-man-who-took-pepsi-s-joke-too-seriously--46199068https://api.spreaker.com/episode/46199068Mon, 23 Aug 2021 04:32:04 +0000Aditi SyalIn 1996 Pepsi came up with a reward point scheme to sell more Pepsi. To advertise the reward point system Pepsi also aired a cool TV commercial. In the TV commercial, a teenager was featured in cool clothes and glasses walking out of a military plane....425accidental,advertising,campaign,concurate,marketing,pepsi,points,reward,story,success,upsellingcleanfullhttps://www.spreaker.com/episode/a-life-changing-personal-story-a-secret-to-turn-a-no-into-a-yes--46108962https://api.spreaker.com/episode/46108962Mon, 16 Aug 2021 03:31:14 +0000Aditi SyalI had a life-changing moment yesterday. A few words from my husband changed my 'No' to a 'Yes' . The insight from those words contains a secret for retaining people with you whether it's employees or customers.442business,company,concurate,marketing,sales,startup,story,system,valuecleanfullhttps://www.spreaker.com/episode/what-s-the-key-difference-between-successful-and-not-so-successful-people--45306833
In any area of life, how you react to negative events can make all the difference (including sales and marketing). Let's pause for a moment and hear James Dyson's story. A story to take inspiration from. Let's condition our minds to react creatively and not with annoyance in the negative events.]]>https://api.spreaker.com/episode/45306833Tue, 15 Jun 2021 08:14:14 +0000Aditi SyalLife is 10% what happens to you and 90% how you react to it. In any area of life, how you react to negative events can make all the difference (including sales and marketing). Let's pause for a moment and hear James Dyson's story. A story to take...
In any area of life, how you react to negative events can make all the difference (including sales and marketing). Let's pause for a moment and hear James Dyson's story. A story to take inspiration from. Let's condition our minds to react creatively and not with annoyance in the negative events.]]>336ability,attitude,dyson,james,lesson,life,marketing,sales,stories,story,successfulcleanfullhttps://www.spreaker.com/episode/how-to-test-waters-in-sales-story-of-a-mattress-company--45195410https://api.spreaker.com/episode/45195410Mon, 07 Jun 2021 06:18:30 +0000Aditi SyalThe story is of 2 friends in Canada, who decided to start a mattresses business. The story reveals how they went about it........250business,marketing,sales,stories,storycleanfullhttps://www.spreaker.com/episode/how-buyer-centric-content-strategy-helped-marcus-sheridan-close-80-deals--26860109https://api.spreaker.com/episode/26860109Thu, 07 May 2020 05:01:09 +0000Aditi SyalThis podcast shares a wonderful story of a pool guy who changed the sales success for the River pools and spas from 75/250 to 110/150 pool installations. It was all made possible through a buyer centric content strategy.504buyers,content,journey,sales,stories,strategycleanfullhttps://www.spreaker.com/episode/are-you-in-survival-mode-or-in-reinvention-mode-during-this-crisis--25486214https://api.spreaker.com/episode/25486214Tue, 14 Apr 2020 09:40:19 +0000Aditi SyalAccording to Simon Sinek during this time of crisis #covid19; The companies with a finite mindset are in survival mode. The companies with an infinite mindset are in reinvention mode. Hear the podcast to know how beautifully has Airbnb reinvented in...379cleanfullhttps://www.spreaker.com/episode/how-lux-resorts-rose-like-phoenix-from-ashes-verge-of-bankruptcy-to-ranking-in-top-5-hotels--23668327https://api.spreaker.com/episode/23668327Mon, 09 Mar 2020 07:47:23 +0000Aditi SyalWe have probably seen companies going bankrupt. But rarely we get to see companies rising like phoenix after hitting the rock bottom. This is one such story. Under the leadership Mr. Paul Jones, CEO, LUX* chain of resorts and guidance from Mr. Ron...851business,ceos,concurate,excellence,founders,growth,jones,kaufman,leaders,leadership,paul,ron,sales,service,upliftingcleanfullhttps://www.spreaker.com/episode/how-david-skok-made-4-million-in-one-day-in-his-first-start-up--23196887https://api.spreaker.com/episode/23196887Wed, 26 Feb 2020 04:51:49 +0000Aditi SyalThe story dates back to 1983, where David was selling CAD systems to architects in his first start up. The story tells how David squeezed 9 months sales cycle into a one day sales cycle. David strongly advocates that it’s important to get into...474cleanfullhttps://www.spreaker.com/episode/how-this-preschool-won-me-as-a-customer-out-of-6-of-them-in-the-vicinity-and-delighted-me--22937621
My little daughter , Just 2 years old, who keeps smiling all day long, who surprises me everyday by learning something new, who makes me laugh by doing a lot of cute stuff ......sometimes she would pick up a crayon and try to apply it as a lipstick ....sometimes she would wear her dad's shoes and walk around and that billion dollar smile on her face when she spots me in playing hide and seek, Oh Man! When she dances in full masti on some music ....my heart just melts. I feel so happy to see her progress from just sleeping for most of the time in a day to try eating on her own the way her little fingers hold tiny bites of paratha and sabji, the twinkle in her eyes when she eats a five star, the way she asks for an ice cream ......I feel scared to put her away in a school (unless I am sure that she is in right hands). Touchwood she rarely falls sick but I am afraid how will she fight infections at school. I know she feels super happy to be around children of her age. I also want to let her have fun time with peers like I do with my friends. All that I am looking for is a place where she can go for 3 hours , have fun with friends, explores new things, have different experiences, come and go with a smile.]]>https://api.spreaker.com/episode/22937621Wed, 19 Feb 2020 02:49:54 +0000Aditi SyalWhat thoughts crossed my mind while I was looking for a preschool for my daughter and How her current preschool not just won me as a customer but also delighted me ! My little daughter , Just 2 years old, who keeps smiling all day long, who...
My little daughter , Just 2 years old, who keeps smiling all day long, who surprises me everyday by learning something new, who makes me laugh by doing a lot of cute stuff ......sometimes she would pick up a crayon and try to apply it as a lipstick ....sometimes she would wear her dad's shoes and walk around and that billion dollar smile on her face when she spots me in playing hide and seek, Oh Man! When she dances in full masti on some music ....my heart just melts. I feel so happy to see her progress from just sleeping for most of the time in a day to try eating on her own the way her little fingers hold tiny bites of paratha and sabji, the twinkle in her eyes when she eats a five star, the way she asks for an ice cream ......I feel scared to put her away in a school (unless I am sure that she is in right hands). Touchwood she rarely falls sick but I am afraid how will she fight infections at school. I know she feels super happy to be around children of her age. I also want to let her have fun time with peers like I do with my friends. All that I am looking for is a place where she can go for 3 hours , have fun with friends, explores new things, have different experiences, come and go with a smile.]]>344cleanfullhttps://www.spreaker.com/episode/what-did-farmgirl-behind-the-farmgirlflowers-do-to-handle-slump--22642853
Hear more stories on www.concurate.com

If you are facing any challenges in growing your business reach out to us on info@concurate.com]]>https://api.spreaker.com/episode/22642853Tue, 11 Feb 2020 05:12:27 +0000Aditi SyalToday’s story is about Farmgirl behind the farmgirlflowers. How she started with $49000 in savings and created the company having $23 Million in revenue. She believes however good your product is, if you do not market it well you cannot see an...
Hear more stories on www.concurate.com

If you are facing any challenges in growing your business reach out to us on info@concurate.com]]>515business,concurate,digitalmarketing,farmgirlflowers,hacks,sales,storiescleanfullhttps://www.spreaker.com/episode/how-mcdonald-s-increase-its-milk-shakes-sales-by-7-times--22429656
Hear more stories on www.concurate.com

If you are facing any challenges in growing your business reach out to us on info@concurate.com]]>https://api.spreaker.com/episode/22429656Wed, 05 Feb 2020 04:10:05 +0000Aditi SyalWe share super interesting sales stories which carry byte sized sales learnings. In today’s episode we shall share how McDonalds increase it’s milk shakes sales by 7 times. How Clay Christensen’s (Harvard Professor) “Job To Be Done” theory helped...
Hear more stories on www.concurate.com

If you are facing any challenges in growing your business reach out to us on info@concurate.com]]>342claychristensen,jtbd,mcdonalds,sales,storiescleanfull