https://www.spreaker.com/show/marketing-swipe-file
This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today.

Every great marketer has a swipe file. This podcast can be yours.]]>enBusinessCopyright Castedhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/7125bd170ae1074821e7844006958577.jpghttps://www.spreaker.com/show/marketing-swipe-fileWed, 07 Apr 2021 16:02:10 +0000CastedCastedfeeds@spreaker.comWelcome to the Marketing Swipe File with Dave Gerhardt! This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of...
This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today.

Every great marketer has a swipe file. This podcast can be yours.]]>cleanepisodicCastedfeeds@spreaker.comWelcome to the Marketing Swipe File with Dave Gerhardt! This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today. Every great marketer has a swipe file. This podcast can be yours.Nohttps://www.spreaker.com/user/casted/putting-the-revenue-in-marketing-with-elhttps://api.spreaker.com/episode/20125445Tue, 19 Nov 2019 20:59:41 +0000CastedOn this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became...1931cleanfullCastedOn this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became well-known for her B2B demand gen and account-based marketing chops. Elle talks to DG about all things ABM, marketing to marketers, setting SEO goals, building and managing remote teams, the secrets to growing your career in marketing, and much more.Nohttps://www.spreaker.com/user/casted/the-next-frontier-of-b2b-buying-with-bevhttps://api.spreaker.com/episode/20125443Tue, 19 Nov 2019 20:59:39 +0000CastedIn this episode of the Marketing Swipe File, Dave chats with Steven Broudy, former Ranger Sniper Team Leader in the U.S. Army and currently Head of Sales at Bevy. Together Dave and Steven talk about how technology has changed the way people buy and...2654cleanfullCastedIn this episode of the Marketing Swipe File, Dave chats with Steven Broudy, former Ranger Sniper Team Leader in the U.S. Army and currently Head of Sales at Bevy. Together Dave and Steven talk about how technology has changed the way people buy and why it's important to activate, build, and scale your community around your brand and product – both online and in-person. Want to hear Steven's take on imposter syndrome and the reason why he's worn a Hawaiian shirt every day for more than a year? Listen to the full episode.Nohttps://www.spreaker.com/user/casted/how-to-create-irresistible-offers-with-o
In one of the most tactical episodes of the Swipe File yet, DG and Billy Gene dive into: why everything starts with the offer (and how to create an irresistible offer), how Billy uses Google Trends to see the future, why iPhone videos work so well (including when they are shaky), how he measures advertising success and the importance of speed to recover ad spend vs. the total amount, why people are afraid of ads, how he turned a $31 offer into $1,000,000 in sales in a week, why he doesn’t believe in split testing ads, and so much more.]]>https://api.spreaker.com/episode/20125442Tue, 19 Nov 2019 20:59:38 +0000CastedOn this episode of the Swipe File, DG sits down with Billy Gene Shaw, founder and CEO of the agency Billy Gene Is Marketing. Billy Gene has helped some of the world’s top brands and influencers like Gary Vaynerchuk, Lewis Howes, Daymond John, and more...
In one of the most tactical episodes of the Swipe File yet, DG and Billy Gene dive into: why everything starts with the offer (and how to create an irresistible offer), how Billy uses Google Trends to see the future, why iPhone videos work so well (including when they are shaky), how he measures advertising success and the importance of speed to recover ad spend vs. the total amount, why people are afraid of ads, how he turned a $31 offer into $1,000,000 in sales in a week, why he doesn’t believe in split testing ads, and so much more.]]>3007cleanfullCastedOn this episode of the Swipe File, DG sits down with Billy Gene Shaw, founder and CEO of the agency Billy Gene Is Marketing. Billy Gene has helped some of the world’s top brands and influencers like Gary Vaynerchuk, Lewis Howes, Daymond John, and more supercharge their social media advertising. In one of the most tactical episodes of the Swipe File yet, DG and Billy Gene dive into: why everything starts with the offer (and how to create an irresistible offer), how Billy uses Google Trends to see the future, why iPhone videos work so well (including when they are shaky), how he measures advertising success and the importance of speed to recover ad spend vs. the total amount, why people are afraid of ads, how he turned a $31 offer into $1,000,000 in sales in a week, why he doesn’t believe in split testing ads, and so much more.Nohttps://www.spreaker.com/user/casted/the-1-skill-missing-in-most-b2b-marketerhttps://api.spreaker.com/episode/20125439Tue, 19 Nov 2019 20:59:35 +0000Casted"Would I respond to this?" That's the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there's so much noise already in the market, the worst thing you can do...547cleanfullCasted"Would I respond to this?" That's the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there's so much noise already in the market, the worst thing you can do is forget to treat your buyers like humans. So in this episode, DG talks about how you can take the #1 skill that most B2B marketers are missing, turn it into your advantage, and start having more conversations with buyers.Nohttps://www.spreaker.com/user/casted/marketing-isnt-for-the-lazy-ones-with-brhttps://api.spreaker.com/episode/20125438Tue, 19 Nov 2019 20:59:34 +0000CastedGreat marketing isn't about sending your emails at 2:08pm on a Tuesday because you read somewhere that it's the best time to send an email. Nope. It's about zigging when everyone else is zagging. But what will it take for B2B marketers to really get...2050cleanfullCastedGreat marketing isn't about sending your emails at 2:08pm on a Tuesday because you read somewhere that it's the best time to send an email. Nope. It's about zigging when everyone else is zagging. But what will it take for B2B marketers to really get out of the echo chamber? DG sits down with Brian Kardon to get find out. Brian is the CMO at Fuze, and before that he served in the same role at Lattice Engines, Eloqua, and Forrester. DG and Brian talk about whether marketers put too much stock in technology, why marketing isn’t for the lazy, why you should answer your next cold call, the benefits of the right peer group, and a lot more.Nohttps://www.spreaker.com/user/casted/5-storytelling-secrets-from-andy-raskin-https://api.spreaker.com/episode/20125437Tue, 19 Nov 2019 20:59:31 +0000CastedOn this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post "The...1261cleanfullCastedOn this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post "The Greatest Sales Deck I've Ever Seen" has become an internet sensation, with nearly 80k views on Medium. So we got Andy to spill his top five storytelling secrets. The ones he usually only shares with CEOs and CMOs. Secret number 1? State a big, undeniable change happening in the world. Secret number 2? Show that there will be winners and losers. Want the rest? Listen to the full episode.Nohttps://www.spreaker.com/user/casted/10-things-that-made-me-a-better-marketerhttps://drift.ly/better-marketer) on LinkedIn). And he's not talking about a better leader or hiring manager. An actual marketer. Want a sneak peek? Dave talks copywriting, the six principles of influence, empathy, learning to sell and how to be real (hint: use audio and video).]]>https://api.spreaker.com/episode/20125435Tue, 19 Nov 2019 20:59:28 +0000CastedOn this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post (https://drift.ly/better-marketer) on LinkedIn). And he's not talking about a better leader or hiring manager....https://drift.ly/better-marketer) on LinkedIn). And he's not talking about a better leader or hiring manager. An actual marketer. Want a sneak peek? Dave talks copywriting, the six principles of influence, empathy, learning to sell and how to be real (hint: use audio and video).]]>1056cleanfullCastedOn this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post (https://drift.ly/better-marketer) on LinkedIn). And he's not talking about a better leader or hiring manager. An actual marketer. Want a sneak peek? Dave talks copywriting, the six principles of influence, empathy, learning to sell and how to be real (hint: use audio and video).Nohttps://www.spreaker.com/user/casted/always-look-for-the-remix-with-mike-volphttps://api.spreaker.com/episode/20125434Tue, 19 Nov 2019 20:59:28 +0000CastedTalk about a resume. Mike Volpe is the CEO at Lola, where he joined after building HubSpot for eight years (he was one of the five founding team members), and then growing revenue by 500% in two years as the CMO at Cybereason. Mike is one of the best...1466cleanfullCastedTalk about a resume. Mike Volpe is the CEO at Lola, where he joined after building HubSpot for eight years (he was one of the five founding team members), and then growing revenue by 500% in two years as the CMO at Cybereason. Mike is one of the best B2B marketers on the planet, and on this episode of the Marketing Swipe File, DG and Mike talk about why your marketing should always try to “date up”, how PR changes as your company grows, why remixing old content ideas is better than finding new ones, why you should hire people who are better than you, and what CMOs need to learn before they can become CEOs.Nohttps://www.spreaker.com/user/casted/so-you-want-to-create-a-category-here-s-https://api.spreaker.com/episode/20125432Tue, 19 Nov 2019 20:59:26 +0000CastedIn this episode of the Marketing Swipe File recorded live at SaaStr, DG sits down with Gainsight CMO Anthony Kennada to talk about how they built a company, even though there was no clear market to launch into. Anthony shares the five things Gainsight...1769cleanfullCastedIn this episode of the Marketing Swipe File recorded live at SaaStr, DG sits down with Gainsight CMO Anthony Kennada to talk about how they built a company, even though there was no clear market to launch into. Anthony shares the five things Gainsight did to create a category in the B2B space – like ignoring analysts and being long-term greedy. Want the rest? Listen to the full episode to learn how they did it (and how they grew their brand to become one of the fastest growing private companies in the world).Nohttps://www.spreaker.com/user/casted/7-marketing-books-that-have-shaped-my-cahttps://api.spreaker.com/episode/20125425Tue, 19 Nov 2019 20:59:25 +0000CastedOn this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about...654cleanfullCastedOn this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about copywriting, direct response marketing, social psychology. Over the last few years, he’s amassed a huge library of marketing books. Want to find out the books that have influenced him the most? Listen to the full episode.Nohttps://www.spreaker.com/user/casted/the-8-mile-play-why-we-did-the-webinar-nhttps://api.spreaker.com/episode/20125424Tue, 19 Nov 2019 20:59:25 +0000CastedIf there's one thing we can all agree on – it's this. There's so much noise in marketing today. No one wants to be sold to. So in this episode of the Marketing Swipe File, DG talks about how to break through the noise and earn trust by being real,...647cleanfullCastedIf there's one thing we can all agree on – it's this. There's so much noise in marketing today. No one wants to be sold to. So in this episode of the Marketing Swipe File, DG talks about how to break through the noise and earn trust by being real, authentic, and human. DG shares a real example of how he addressed buyer objections up-front in a live webinar. Uncomfortable? Scary? Sure. But it worked. Listen to the full episode to get more ideas for bringing authenticity back into your marketing.Nohttps://www.spreaker.com/user/casted/picking-a-fight-you-can-win-how-the-preshttps://api.spreaker.com/episode/20125423Tue, 19 Nov 2019 20:59:25 +0000CastedOn this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great...1868cleanfullCastedOn this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney's favorite books and how he resurrected the K-Swiss brand to compete with the likes of Nike and Adidas.Nohttps://www.spreaker.com/user/casted/the-three-paths-to-becoming-a-cmo-with-h
On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more.]]>https://api.spreaker.com/episode/20125422Tue, 19 Nov 2019 20:59:23 +0000CastedHeather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a...
On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more.]]>1764cleanfullCastedHeather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public company, brand vs. demand, understanding your career path, the three paths to becoming a CMO, the power of having a user conference, and more.Nohttps://www.spreaker.com/user/casted/the-secret-to-killing-writer-s-blockhttps://api.spreaker.com/episode/20125421Tue, 19 Nov 2019 20:59:21 +0000CastedAre you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we've all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for getting unstuck and beating writer's block. Give it a...595cleanfullCastedAre you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we've all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for getting unstuck and beating writer's block. Give it a listen and you'll be coming up with better ideas in no time.Nohttps://www.spreaker.com/user/casted/feedback-is-marketings-secret-sauce-withhttps://api.spreaker.com/episode/20125419Tue, 19 Nov 2019 20:59:18 +0000CastedLeela Srinivasan is the CMO at SurveyMonkey, a Forbes Top 50 CMO, and previously spent time at Lever, OpenTable, LinkedIn, and Bain. She sat down with DG live at SaaStr Annual 2019 to talk about her career and her seven tips for using customer...1493cleanfullCastedLeela Srinivasan is the CMO at SurveyMonkey, a Forbes Top 50 CMO, and previously spent time at Lever, OpenTable, LinkedIn, and Bain. She sat down with DG live at SaaStr Annual 2019 to talk about her career and her seven tips for using customer feedback to build rapid fans and make more money.Nohttps://www.spreaker.com/user/casted/bringing-brand-back-to-b2b-with-dan-roge
Dan sits down with DG for this episode of the Swipe File to talk about everything from bringing brand back to B2B to how he runs his team on a daily basis.]]>https://api.spreaker.com/episode/20125418Tue, 19 Nov 2019 20:59:17 +0000CastedDan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director of Demand Gen. at Microsoft. Whoa. Dan sits down...
Dan sits down with DG for this episode of the Swipe File to talk about everything from bringing brand back to B2B to how he runs his team on a daily basis.]]>1851cleanfullCastedDan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director of Demand Gen. at Microsoft. Whoa. Dan sits down with DG for this episode of the Swipe File to talk about everything from bringing brand back to B2B to how he runs his team on a daily basis.Nohttps://www.spreaker.com/user/casted/when-should-you-make-your-first-marketin
So today DG is sharing the story of his marketing journey at Drift – including his first six months where there was no product for him to market and had to grow an audience from nothing. Want to find out what qualities DG says you should look for in your first marketing hire? Listen to the full episode.]]>https://api.spreaker.com/episode/20125417Tue, 19 Nov 2019 20:59:17 +0000CastedThis episode of the Marketing Swipe File was inspired by a tweet our CEO David Cancel got tagged in recently. It hits on two big questions about growing a marketing team. Should you wait to hire a marketer until you've reached product-market fit? How...
So today DG is sharing the story of his marketing journey at Drift – including his first six months where there was no product for him to market and had to grow an audience from nothing. Want to find out what qualities DG says you should look for in your first marketing hire? Listen to the full episode.]]>810cleanfullCastedThis episode of the Marketing Swipe File was inspired by a tweet our CEO David Cancel got tagged in recently. It hits on two big questions about growing a marketing team. Should you wait to hire a marketer until you've reached product-market fit? How do you know the right time to bring a marketer on board? So today DG is sharing the story of his marketing journey at Drift – including his first six months where there was no product for him to market and had to grow an audience from nothing. Want to find out what qualities DG says you should look for in your first marketing hire? Listen to the full episode.Nohttps://www.spreaker.com/user/casted/the-power-of-copywriting-and-two-tips-tohttps://api.spreaker.com/episode/20125416Tue, 19 Nov 2019 20:59:15 +0000CastedOn this episode of the Marketing Swipe File, DG shares two of his favorite copywriting tips that you can use to write more effective sales emails, marketing emails, landing pages, video scripts, and more. This 12 minute episode will help you unlock...766cleanfullCastedOn this episode of the Marketing Swipe File, DG shares two of his favorite copywriting tips that you can use to write more effective sales emails, marketing emails, landing pages, video scripts, and more. This 12 minute episode will help you unlock the power of copywriting – even if you think writing isn’t your thing.Nohttps://www.spreaker.com/user/casted/the-relationship-between-sales-marketinghttps://api.spreaker.com/episode/20125415Tue, 19 Nov 2019 20:59:13 +0000CastedDG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what's different about marketing in 2019 vs. 2009.1608cleanfullCastedDG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what's different about marketing in 2019 vs. 2009.Nohttps://www.spreaker.com/user/casted/the-top-marketing-channel-most-people-ighttps://api.spreaker.com/episode/20125414Tue, 19 Nov 2019 20:59:12 +0000CastedThe best performing marketing channel might be right in front of you. On this episode of the Swipe File, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week....791cleanfullCastedThe best performing marketing channel might be right in front of you. On this episode of the Swipe File, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week. Remember: most people inside of your company have no idea what you do as a marketer.Nohttps://www.spreaker.com/user/casted/why-every-marketer-needs-a-swipe-filehttps://api.spreaker.com/episode/20125413Tue, 19 Nov 2019 20:59:11 +0000CastedKeeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It's so important, we named our show after the concept ;)457cleanfullCastedKeeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It's so important, we named our show after the concept ;)Nohttps://www.spreaker.com/user/casted/you-are-what-you-measure-with-joe-chernohttps://api.spreaker.com/episode/20125412Tue, 19 Nov 2019 20:59:09 +0000CastedJoe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He's often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File,...1249cleanfullCastedJoe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He's often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File, DG and Joe talk about micromanaging versus empowerment, why interviewing is an overlooked skill (for marketing), why having no metric is better than having the wrong one, career transitions to serve the business, and why hiring is the only thing that matters.Nohttps://www.spreaker.com/user/casted/here-s-the-secret-to-coming-up-with-the-https://api.spreaker.com/episode/20125409Tue, 19 Nov 2019 20:59:08 +0000CastedStruggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to use, including: Google Keyword Planner, BuzzSumo,...976cleanfullCastedStruggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to use, including: Google Keyword Planner, BuzzSumo, Quora, Product Hunt, Amazon Reviews, and more.Nohttps://www.spreaker.com/user/casted/the-chaos-before-a-big-marketing-eventhttps://api.spreaker.com/episode/20125408Tue, 19 Nov 2019 20:59:08 +0000CastedDG talks about the process he uses to create speeches and presentations, the highs and lows of doing big events for your business, and why you shouldn't listen when people say "our customers are not on social media."875cleanfullCastedDG talks about the process he uses to create speeches and presentations, the highs and lows of doing big events for your business, and why you shouldn't listen when people say "our customers are not on social media."Nohttps://www.spreaker.com/user/casted/welcome-to-the-marketing-swipe-file
Ready?]]>https://api.spreaker.com/episode/20125406Tue, 19 Nov 2019 20:59:03 +0000CastedWelcome to the Swipe File. Here's a quick overview from your host, Dave Gerhardt, and a little bit more about what you can expect on this show. Ready?
Ready?]]>398cleanfullCastedWelcome to the Swipe File. Here's a quick overview from your host, Dave Gerhardt, and a little bit more about what you can expect on this show. Ready?Nohttps://www.spreaker.com/user/casted/the-marketing-podcast-is-back
Every great marketer has a swipe file – this podcast will be yours.]]>https://api.spreaker.com/episode/20125405Tue, 19 Nov 2019 20:59:02 +0000CastedWe're rebooting our marketing podcast and bringing it back better than ever with Drift VP of Marketing and host Dave Gerhardt and guests including leading CMOs from G2 Crowd, Survey Monkey, Pluralsight and more. But we're not content to just give you...
Every great marketer has a swipe file – this podcast will be yours.]]>189cleanfullCastedWe're rebooting our marketing podcast and bringing it back better than ever with Drift VP of Marketing and host Dave Gerhardt and guests including leading CMOs from G2 Crowd, Survey Monkey, Pluralsight and more. But we're not content to just give you the high-level goods. We're going behind the scenes with today's greatest brand builders and marketing leaders to give you tactical advice like how to nail your LinkedIn strategy, generate more leads with webinars and how to run your own killer podcast. Plus we'll be sure to answer all the questions you have about how we do marketing at Drift. Marketing Swipe file is back in full force this March. Every great marketer has a swipe file – this podcast will be yours.Nohttps://www.spreaker.com/user/casted/the-10-commandments-for-modern-marketinghttps://api.spreaker.com/episode/20125404Tue, 19 Nov 2019 20:59:01 +0000CastedYou know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity...867cleanfullCastedYou know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity trainer he had never heard of, and started reading a post they shared on their 10 commandments for training. And DG liked the idea so much that he sat down in that moment to write down the 10 marketing rules that Drift lives by, like using social proof (aka your customer's words) whenever and wherever you can. Want the other nine commandments? Listen to the full episode.Nohttps://www.spreaker.com/user/casted/the-missing-ingredient-in-your-b2b-copywhttps://api.spreaker.com/episode/20125402Tue, 19 Nov 2019 20:59:00 +0000CastedYour job as a marketer is to paint a picture. Because your buyers – real people – are visual learners. And they need a little hand-holding to guide them to your desired outcome. But in B2B marketing you don't always have images or videos to show, so...614cleanfullCastedYour job as a marketer is to paint a picture. Because your buyers – real people – are visual learners. And they need a little hand-holding to guide them to your desired outcome. But in B2B marketing you don't always have images or videos to show, so you have to do that with words. The key is to be as specific as possible in your copywriting. Want to know how to apply this to your next campaign? Listen to the full episode.Nohttps://www.spreaker.com/user/casted/what-makes-great-marketing-todayhttps://api.spreaker.com/episode/20125401Tue, 19 Nov 2019 20:58:59 +0000CastedThe best marketing today has one thing in common: it's real. DG talks about why the best marketing is real, authentic, and human, and why people don't want marketing that feels "manufactured."387cleanfullCastedThe best marketing today has one thing in common: it's real. DG talks about why the best marketing is real, authentic, and human, and why people don't want marketing that feels "manufactured."No