https://www.spreaker.com/show/big-brand-hackenBusinessCopyright Big Brand Hackhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/37bb03431369f17b9e52697ad6bd54f5.jpghttps://www.spreaker.com/show/big-brand-hackMon, 27 Apr 2020 08:30:49 +0000Big Brand HackBig Brand Hackfeeds@spreaker.comPodcast by Serene LoongcleanepisodicBig Brand Hackfeeds@spreaker.comPodcast by Serene LoongNohttps://www.spreaker.com/user/11637613/episode-new-york-public-library-subverti
Join Big Brand Hack host Serene Loong and her guest, Daniel George Wan, Creative Director and Managing Partner, The Catalyst Agency as they discuss what lessons you can apply to your business.

For the case study video and more, visit www.bigbrandhack.com]]>tag:soundcloud,2010:tracks/808052386Mon, 27 Apr 2020 08:26:34 +0000Big Brand HackIn this episode, we look at how the New York Public Library got Instagrammers to embrace classic literature and in the process, get young people to fall in love with reading again. Join Big Brand Hack host Serene Loong and her guest, Daniel George...
Join Big Brand Hack host Serene Loong and her guest, Daniel George Wan, Creative Director and Managing Partner, The Catalyst Agency as they discuss what lessons you can apply to your business.

For the case study video and more, visit www.bigbrandhack.com]]>887cleanfullBig Brand HackIn this episode, we look at how the New York Public Library got Instagrammers to embrace classic literature and in the process, get young people to fall in love with reading again. Join Big Brand Hack host Serene Loong and her guest, Daniel George Wan, Creative Director and Managing Partner, The Catalyst Agency as they discuss what lessons you can apply to your business. For the case study video and more, visit www.bigbrandhack.comNohttps://www.spreaker.com/user/11637613/episode-ny-times-classic-storytelling-in
For the case study video and more, visit www.bigbrandhack.com]]>tag:soundcloud,2010:tracks/751381921Wed, 29 Jan 2020 05:26:57 +0000Big Brand HackBig Brand Hack founder Serene Loong interviews Creative Director Kevin Geeves, Societal to deconstruct the NY Times' marketing campaign 'The Truth Is Worth It'. It is the story of how one of the oldest businesses – the printed press, more than...
For the case study video and more, visit www.bigbrandhack.com]]>1006cleanfullBig Brand HackBig Brand Hack founder Serene Loong interviews Creative Director Kevin Geeves, Societal to deconstruct the NY Times' marketing campaign 'The Truth Is Worth It'. It is the story of how one of the oldest businesses – the printed press, more than survives the digital age; it thrives by transforming their hard copy model to an online subscription model. An award-winning campaign that celebrates the relentless pursuit of truth in a world full of fake news. For the case study video and more, visit www.bigbrandhack.comNohttps://www.spreaker.com/user/11637613/episode-nike-how-to-choose-the-right-bra
Let Big Brand Hack host Serene Loong and her guest Executive Creative Director, Calvin Soh give you the low-down by deconstructing Nike's 30th anniversary Dream Crazy campaign featuring controversial quarterback Colin Kaepernick.

For case study video and more, visit https://www.bigbrandhack.com]]>tag:soundcloud,2010:tracks/728997316Tue, 17 Dec 2019 03:16:53 +0000Big Brand HackIn an age of social media superstars, top influencers and key opinion leaders, how do you pick an ambassador for your brand? Let Big Brand Hack host Serene Loong and her guest Executive Creative Director, Calvin Soh give you the low-down by...
Let Big Brand Hack host Serene Loong and her guest Executive Creative Director, Calvin Soh give you the low-down by deconstructing Nike's 30th anniversary Dream Crazy campaign featuring controversial quarterback Colin Kaepernick.

For case study video and more, visit https://www.bigbrandhack.com]]>1135cleanfullBig Brand HackIn an age of social media superstars, top influencers and key opinion leaders, how do you pick an ambassador for your brand? Let Big Brand Hack host Serene Loong and her guest Executive Creative Director, Calvin Soh give you the low-down by deconstructing Nike's 30th anniversary Dream Crazy campaign featuring controversial quarterback Colin Kaepernick. For case study video and more, visit https://www.bigbrandhack.comNohttps://www.spreaker.com/user/11637613/episode-volvo-on-vision-mission-valuestag:soundcloud,2010:tracks/707699080Mon, 04 Nov 2019 13:42:53 +0000Big Brand HackWhen a business has a vision, executes their mission and stays true to its values, the resultant brand tends to have authenticity, consistency and gravitas. Let's listen in to how Volvo does it in their award-winning campaign - the E.V.A. Initiative...1189cleanfullBig Brand HackWhen a business has a vision, executes their mission and stays true to its values, the resultant brand tends to have authenticity, consistency and gravitas. Let's listen in to how Volvo does it in their award-winning campaign - the E.V.A. Initiative as deconstructed by Big Brand Hack host Serene Loong and her guest Angela Koch, Brand & Innovation Co-Creator, Invitro Innovation.Nohttps://www.spreaker.com/user/11637613/burger-king-how-to-launch-an-appBurger King: How to launch an app]]>tag:soundcloud,2010:tracks/695010616Sun, 13 Oct 2019 00:00:00 +0000Big Brand HackBig Brand Hack Podcast - Episode 1 Burger King: How to launch an appBurger King: How to launch an app]]>910cleanfullBig Brand HackBig Brand Hack Podcast - Episode 1 Burger King: How to launch an appNo