https://www.spreaker.com/podcast/business-quarter-15minute-business-insights--3693300enBusinessCopyright John Heustonhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c81ecc07022e8c8bab39a69c23329c12.jpghttps://www.spreaker.com/podcast/business-quarter-15minute-business-insights--3693300Wed, 07 Apr 2021 15:48:58 +0000John HeustonJohn Heustonfeeds@spreaker.comBusiness Quarter -weekly fifteen minute business insights from Bonus Point Academycleanepisodichttps://www.spreaker.com/episode/episode-30-pricing-price-and-value--39891132https://api.spreaker.com/episode/39891132Wed, 22 Jul 2020 00:32:00 +0000John HeustonJoin us as we take a look at pricing, price and value, with some bonus point hints and tips for startups901business,marketing,price,pricing,startupscleanfullhttps://www.spreaker.com/episode/marketing-plans-episode-2--32274408info@bonuspointpointacademy.com]]>https://api.spreaker.com/episode/32274408Sun, 21 Jun 2020 15:35:35 +0000John HeustonThe structure of a marketing plan, with a working example case study. Need help with your marketing plan? info@bonuspointpointacademy.cominfo@bonuspointpointacademy.com]]>936business,consultancy,marketing,marketingplans,strategycleanfullhttps://www.spreaker.com/episode/marketing-plans-episode-1--32273039https://api.spreaker.com/episode/32273039Sun, 21 Jun 2020 15:31:46 +0000John HeustonMarketing and marketing decisions, segmentation, targeting and positioning904business,marketing,marketingplans,markets,strategycleanfullhttps://www.spreaker.com/episode/business-quarter-e27-the-customer--29222055https://api.spreaker.com/episode/29222055Wed, 03 Jun 2020 22:52:57 +0000John HeustonJoin us as we explore the customer for the startup and small business - how to define them, segment, target and position to them1003business,customer,entrepreneurs,marketing,startupscleanfullhttps://www.spreaker.com/episode/ep-25-the-customer-pain-point--28291690https://api.spreaker.com/episode/28291690Mon, 25 May 2020 17:53:13 +0000John HeustonJoin us as we explore the customer pain point and how to find out what it is852business,entrepreneurs,learning,selfemployed,startupscleanfullhttps://www.spreaker.com/episode/business-quarter-episode-24-marketing-fundamentals--27117954https://api.spreaker.com/episode/27117954Tue, 12 May 2020 00:49:30 +0000John HeustonJoin us as we look at the fundamentals of marketing - the focus on the customer904business,businesspodcast,customer,learning,marketingcleanfullhttps://www.spreaker.com/episode/normal-and-mindful--26855692https://api.spreaker.com/episode/26855692Thu, 07 May 2020 00:51:52 +0000John HeustonIn episode 23 of your weekly 15 business insight podcast brought to you by Bonus Point Academy, we take a look a the real 'new normal' and give some mindfulness tips814business,lockdown,mindfulness,podcast,scotlandcleanfullhttps://www.spreaker.com/episode/business-quarter-episode-22-business-on-tv--23981881https://api.spreaker.com/episode/23981881Tue, 17 Mar 2020 15:35:55 +0000John HeustonThe top ten business programmes on TV804business,television,tvshowscleanfullhttps://www.spreaker.com/episode/episode-21-stress-and-how-to-manage-it--23687400https://api.spreaker.com/episode/23687400Mon, 09 Mar 2020 19:59:27 +0000John HeustonIn this episode, we take a look at work stress and what to do about it and how to manage it826business,entrepreneurship,leadership,management,stresscleanfullhttps://www.spreaker.com/episode/episode-20-the-marketing-plan--23427935https://api.spreaker.com/episode/23427935Tue, 03 Mar 2020 13:25:20 +0000John HeustonJoin us as we take a look at the Marketing Plan, via core values, objectives, the market, what is being marketed and the fit of marketing902business,marketing,marketingplan,planning,strategycleanfullhttps://www.spreaker.com/episode/business-quarter-episode-19-strategy--23248020https://api.spreaker.com/episode/23248020Thu, 27 Feb 2020 13:06:06 +0000John HeustonJoin us as we take a look at strategy - what works and what doesn't and some bonus point hints and tips on getting it right904business,marketing,startups,strategic,strategycleanfullhttps://www.spreaker.com/episode/business-quarter-ep-18-innovation--22883913https://api.spreaker.com/episode/22883913Mon, 17 Feb 2020 18:57:39 +0000John HeustonA look at innovation, with examples from Apple, Google, Illumina, Intuit and Scotland1005business,innovate,innovation,marketing,startupscleanfullhttps://www.spreaker.com/episode/studying-business--22618219https://api.spreaker.com/episode/22618219Mon, 10 Feb 2020 14:16:35 +0000John HeustonHow to be a better business student811business,colleges,students,study,universitiescleanfullhttps://www.spreaker.com/episode/episode-16-presenting-and-pitching--22479494https://api.spreaker.com/episode/22479494Thu, 06 Feb 2020 13:48:38 +0000John HeustonJoin us for your weekly fifteen minute business insight podcast as we take a look at business presenting899business,entrepreneurs,pitching,presenting,startupscleanfullhttps://www.spreaker.com/episode/business-quarter-ep-15--21875630https://api.spreaker.com/episode/21875630Mon, 20 Jan 2020 10:25:26 +0000John HeustonAn introduction to the new Bonus Academy course 'How to Market Your Startup Online'900business,courses,marketing,onlinemarketing,startupscleanfullhttps://www.spreaker.com/episode/the-future-of-work--21646891https://api.spreaker.com/episode/21646891Mon, 13 Jan 2020 17:41:28 +0000John HeustonJoin us as we take a look at remote work versus office work, working from home rather than commuting to work.842business,freelance,officework,remotework,teleworkingcleanfullhttps://www.spreaker.com/episode/tech-and-innovation-in-scotland--21471653https://api.spreaker.com/episode/21471653Wed, 08 Jan 2020 13:23:37 +0000John HeustonA look at tech and innovation in Scotland, via startups and SMEs and how the Scottish Government supports it all901innovation,scotland,smes,startups,techcleanfullhttps://www.spreaker.com/episode/entrepreneurs-are-all-around--20430673https://api.spreaker.com/episode/20430673Mon, 02 Dec 2019 16:39:25 +0000John HeustonIt's time to kill the word 'intrapreneur' and recognise that entrepreneurship is a mindset, not a job title908entrepreneurship,hiring,intrapreneurs,management,startupscleanfullhttps://www.spreaker.com/episode/what-to-learn-about-business-from-jeff-bezos-and-amazon--20282641https://api.spreaker.com/episode/20282641Tue, 26 Nov 2019 11:30:54 +0000John HeustonIn Episode 11 of Business Quarter we look at Jeff Bezos and Amazon and learn ten things from the rise of both825amazon,business,businesstips,entrepreneurs,learningcleanfullhttps://www.spreaker.com/episode/episode-10-sustainable-development--20116252https://api.spreaker.com/episode/20116252Tue, 19 Nov 2019 12:04:15 +0000John HeustonEpisode 10 of the weekly 15 minute business podcast looks at sustainable development, in cities, fashion and football944business,entrepreneurship,leadership,sustainability;,sustainablecleanfull