https://thewhin.co/podcastOn the Whin Big podcast, join digital marketer, trainer and Instagram fanatic Katie Goudie as she interviews business owners and social media managers from Edinburgh and across Scotland. Listen in on coaching conversations, inspirational stories and essential tips and tricks for making an impact with your digital marketing. If you’re sick of investing time and money into digital marketing, without seeing a real return, then this podcast will load you up with resources and tools to turn things around and start seeing results. Check out thewhin.co/podcast for the shownotes of each episode including links to freebies, worksheets and all kinds of other goodies from our guests. New episodes are released on Wednesday mornings.]]>enBusinessCopyright Katie Goudiehttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d2071945dc2f43de523c9a20c6fe9229.jpghttps://thewhin.co/podcastWed, 18 Jun 2025 12:52:28 +0000Katie GoudieKatie Goudiecurious@thewhin.coEver wondered how other small business owners do their marketing? Looking for new and effective strategies for your social media? Trying to work out how to get people to sign up for your email list? On The Whin podcast, join digital marketer, trainer...On the Whin Big podcast, join digital marketer, trainer and Instagram fanatic Katie Goudie as she interviews business owners and social media managers from Edinburgh and across Scotland. Listen in on coaching conversations, inspirational stories and essential tips and tricks for making an impact with your digital marketing. If you’re sick of investing time and money into digital marketing, without seeing a real return, then this podcast will load you up with resources and tools to turn things around and start seeing results. Check out thewhin.co/podcast for the shownotes of each episode including links to freebies, worksheets and all kinds of other goodies from our guests. New episodes are released on Wednesday mornings.]]>falseepisodichttps://www.spreaker.com/episode/104-what-it-s-really-like-to-grow-your-business-with-ig-reels-with-abi-sea--50283910
Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting.

We talked about the imperfections of our approaches to Reels, the things we find challenging and the ways we’ve worked to overcome them. We also talk, in a pretty unfiltered way, about how much we both DON’T want to go viral on Instagram - although we’re very curious to hear from you if that’s a goal of yours!

Abi’s my only guest on today’s episode, so settle in for a cosy conversation between two Instagram-loving, real-life marketers for a warts-and-all conversation about growing an audience with Instagram Reels. I can’t wait for you to hear it!

Show notes: https://thewhin.co/podcast/

Abi on Instagram: https://www.instagram.com/thelaunchlifeline/]]>https://api.spreaker.com/episode/50283910Wed, 22 Jun 2022 15:46:49 +0000Katie GoudieToday’s guest is the wonderful Abi Sea, long term friend of the podcast and returning guest. Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting....
Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting.

We talked about the imperfections of our approaches to Reels, the things we find challenging and the ways we’ve worked to overcome them. We also talk, in a pretty unfiltered way, about how much we both DON’T want to go viral on Instagram - although we’re very curious to hear from you if that’s a goal of yours!

Abi’s my only guest on today’s episode, so settle in for a cosy conversation between two Instagram-loving, real-life marketers for a warts-and-all conversation about growing an audience with Instagram Reels. I can’t wait for you to hear it!

Show notes: https://thewhin.co/podcast/

Abi on Instagram: https://www.instagram.com/thelaunchlifeline/]]>3368adhd,business,instagram,marketing,reels,scotland,wellbeing,womenfalse7fullhttps://www.spreaker.com/episode/103-how-to-get-started-with-pay-per-click-ppc-ads-with-digital-gearbox-and-serious-readers--50041212
My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really looking forward to diving into those conversations.

If you’re on the fence about running ads, or trying to work out how to get started, our first two guests, Becky and Michael, should be able to help. Beck is the Managing Director, and Michael is the Creative Director, of a specialist ad agency called Digital Gearbox. They help their clients place ads on Google and on social media, and they have loads of tips and advice to share.

Following on from those expert insights from Michael and Becky, I wanted to share a different perspective, from the business side of things. Of course it’s all well and good hearing about ad strategy from experts, but it also helps to hear how that’s worked out for people on the ground, and to look at a bit of a case study.

To help me out with that, I spoke to Josh Smith from Serious Readers. He’s the head of their marketing team and was responsible for running their initial ads, and for their partnerships with ad agencies in the past. They’re now working with Digital Gearbox, so you’ll hear a little bit from him about how that is, and how he went about finding an ad agency to work with who met his specific criteria.

Full shownotes: thewhin.co/podcast]]>https://api.spreaker.com/episode/50041212Thu, 02 Jun 2022 17:17:47 +0000Katie GoudieToday we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online. My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really...
My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really looking forward to diving into those conversations.

If you’re on the fence about running ads, or trying to work out how to get started, our first two guests, Becky and Michael, should be able to help. Beck is the Managing Director, and Michael is the Creative Director, of a specialist ad agency called Digital Gearbox. They help their clients place ads on Google and on social media, and they have loads of tips and advice to share.

Following on from those expert insights from Michael and Becky, I wanted to share a different perspective, from the business side of things. Of course it’s all well and good hearing about ad strategy from experts, but it also helps to hear how that’s worked out for people on the ground, and to look at a bit of a case study.

To help me out with that, I spoke to Josh Smith from Serious Readers. He’s the head of their marketing team and was responsible for running their initial ads, and for their partnerships with ad agencies in the past. They’re now working with Digital Gearbox, so you’ll hear a little bit from him about how that is, and how he went about finding an ad agency to work with who met his specific criteria.

Full shownotes: thewhin.co/podcast]]>3243ads,agency,business,marketing,ppc,ukfalse7fullhttps://www.spreaker.com/episode/102-marketing-automation-and-audience-growth-with-automation-ninjas-and-the-r-d-community--49761769
Our first guest is Kenda Macdonald, from Automation Ninjas. Kenda is an expert in behavioural marketing, and helps her clients use marketing automation at all stages of the customer journey, from first contact through to client onboarding.

Our second guest for today’s episode is Richard Edwards, who’s the founder of The R&D Community, which is a training academy and support service for accountants and specialist tax consultants doing R&D claims. Don’t worry if that’s not something you know much about - we don’t really talk about R&D claims, we talk about marketing! Particularly LinkedIn and list building, which are very important subjects.

Shownotes: https://thewhin.co/podcast]]>https://api.spreaker.com/episode/49761769Wed, 18 May 2022 08:00:02 +0000Katie GoudieToday I’m chatting with an expert and a business owner on the subject of Marketing Automation, and how that can help you capture an audience early on, and set you up for forming good audience relations in the long term. Our first guest is Kenda...
Our first guest is Kenda Macdonald, from Automation Ninjas. Kenda is an expert in behavioural marketing, and helps her clients use marketing automation at all stages of the customer journey, from first contact through to client onboarding.

Our second guest for today’s episode is Richard Edwards, who’s the founder of The R&D Community, which is a training academy and support service for accountants and specialist tax consultants doing R&D claims. Don’t worry if that’s not something you know much about - we don’t really talk about R&D claims, we talk about marketing! Particularly LinkedIn and list building, which are very important subjects.

Shownotes: https://thewhin.co/podcast]]>2884automation,business,marketing,ukfalse7fullhttps://www.spreaker.com/episode/101-audience-growth-through-partnerships-with-bad-dinosaur-and-trundl--49562250First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur. Although a lot of her role is to market the agency itself, she also supports their clients with marketing strategy.

Our next guests are Hilary Mines and Tess Caven, from the new start up trundl. Trundl is a non-competitive activity motivator app, which encourages people to go outside and get some exercise, and offers charity donations as motivation. Hil is the original founder and Tess is the strategy and marketing director.

In my conversations today we touch on a few different techniques for developing your brand as a new business, and for developing your audience along with it. Partnerships are a great way to do this on a shoe string budget, and that’s where a lot of our focus is today.

Find all the links and resources for today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/49562250Wed, 27 Apr 2022 08:30:02 +0000Katie GoudieToday we’re chatting about using Partnerships to help you build an audience when your business is brand new in the early stages. First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur....First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur. Although a lot of her role is to market the agency itself, she also supports their clients with marketing strategy.

Our next guests are Hilary Mines and Tess Caven, from the new start up trundl. Trundl is a non-competitive activity motivator app, which encourages people to go outside and get some exercise, and offers charity donations as motivation. Hil is the original founder and Tess is the strategy and marketing director.

In my conversations today we touch on a few different techniques for developing your brand as a new business, and for developing your audience along with it. Partnerships are a great way to do this on a shoe string budget, and that’s where a lot of our focus is today.

Find all the links and resources for today's episode in the shownotes at thewhin.co/podcast]]>2825business,charity,exercise,marketing,podcast,scotland,startup,uk,womenfalse7fullhttps://www.spreaker.com/episode/100-where-are-they-now--49423022
I spoke with Marc Keys, Claire Watson, and Laura Westring.

You find their details and links to their original interviews in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/49423022Wed, 13 Apr 2022 13:25:30 +0000Katie GoudieToday's episode is a special one! I spent the last few weeks catching up with some of our earliest guests on the Whin Big podcast to find out where they are now, and what they've been up to over the last 2 and a half years. I spoke with Marc Keys,...
I spoke with Marc Keys, Claire Watson, and Laura Westring.

You find their details and links to their original interviews in the shownotes at thewhin.co/podcast]]>2234business,marketing,scotland,uk,womentrue7fullhttps://www.spreaker.com/episode/99-greatest-hits-vol-2--49249479
What with there being another 50 or so episodes out in the world it’s time for a new volume of our Greatest Hits collection. Stay tuned for clips from 6 of our best interviews since October 2020. Welcome back to Avesha, Kenda, Cameron, Suse, Heena, and Tanessa!

You can find the shownotes of today's episode on the website at thewhin.co/podcast]]>https://api.spreaker.com/episode/49249479Wed, 30 Mar 2022 08:52:29 +0000Katie GoudieHello everyone, welcome back! Here we are into 2022, and I’m very excited to be launching a brand new season of the Whin Big podcast with today’s episode. What with there being another 50 or so episodes out in the world it’s time for a new volume...
What with there being another 50 or so episodes out in the world it’s time for a new volume of our Greatest Hits collection. Stay tuned for clips from 6 of our best interviews since October 2020. Welcome back to Avesha, Kenda, Cameron, Suse, Heena, and Tanessa!

You can find the shownotes of today's episode on the website at thewhin.co/podcast]]>2139business,marketing,scotland,uk,womenfalse7fullhttps://www.spreaker.com/episode/98-setting-goals-for-2022--47854118
LISTENER SURVEY: https://thewhin.co/survey

If you fancy having a go at working on your own goals for next year, head to the resources section, where you can access a free download to worksheets. https://thewhin.co/podcast]]>https://api.spreaker.com/episode/47854118Thu, 09 Dec 2021 16:30:09 +0000Katie GoudieIt’s the final Whin Big Podcast of the year! And, as you know by now, we love to spend this end-of-year episode reflecting on goals. In this episode, Katie reminds us of her 2021 business goals and whether she achieved them or not. She also gives the...
LISTENER SURVEY: https://thewhin.co/survey

If you fancy having a go at working on your own goals for next year, head to the resources section, where you can access a free download to worksheets. https://thewhin.co/podcast]]>1045business,goals,marketing,scotland,womenfalse6fullhttps://www.spreaker.com/episode/97-how-to-hack-the-buyer-s-brain-with-kenda-macdonald--47744718
Kenda also shares details on ‘the purchase formula’, the best way to go about email marketing and explains how social media fits into her marketing mix.

You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/47744718Wed, 01 Dec 2021 20:46:11 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Kenda Macdonald - founder of Automation Ninja. In this week’s episode, Katie and Kenda talk about how psychology and brain functions influence the way we make purchasing decisions. Kenda also...
Kenda also shares details on ‘the purchase formula’, the best way to go about email marketing and explains how social media fits into her marketing mix.

You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>1958automation,business,marketing,neuroscience,psychology,scotland,uk,womenfalse6fullhttps://www.spreaker.com/episode/96-how-to-make-your-instagram-feed-exactly-what-your-customers-need--47634111
You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/47634111Wed, 24 Nov 2021 09:28:56 +0000Katie GoudieWant to know what to post on your Instagram feed right now in 2021 and going into 2022? You’re in the right place! Welcome to episode 96 of The Whin Big podcast, where we go behind the scenes of The Whin Instagram masterclass and take another look at...
You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>555business,instagram,marketing,scotland,uk,womenfalse6fullhttps://www.spreaker.com/episode/95-harness-the-power-of-referral-marketing-with-phillip-gibbs--47539129
In this week’s episode, Katie and Phillip talk about how referrals work best - and how to create a system to strengthen the process. He uses a simple six-step framework to ensure he builds and maintains great relationships and collaborations and shares it with us here.

Notebooks and pens at the ready!

As always, you'll find all the links, resources and other references in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/47539129Thu, 18 Nov 2021 15:59:07 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Phillip Gibbs - a business coach who is an expert in referral marketing. In this week’s episode, Katie and Phillip talk about how referrals work best - and how to create a system to strengthen the...
In this week’s episode, Katie and Phillip talk about how referrals work best - and how to create a system to strengthen the process. He uses a simple six-step framework to ensure he builds and maintains great relationships and collaborations and shares it with us here.

Notebooks and pens at the ready!

As always, you'll find all the links, resources and other references in the shownotes at thewhin.co/podcast]]>2863business,entrepreneur,marketing,networking,online,referrals,scotland,ukfalse6fullhttps://www.spreaker.com/episode/94-self-care-strategies-for-small-business-marketing--47423083
You can find all the links and resources mentioned in this episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/47423083Thu, 11 Nov 2021 09:38:49 +0000Katie GoudieThis week Katie is talking about all things marketing and mental health. In today’s episode, Katie opens up about her own mental health story, and gives some insightful and practical advice to keep on top of your marketing - while looking after...
You can find all the links and resources mentioned in this episode in the shownotes at thewhin.co/podcast]]>1592business,marketing,scotland,uk,wellbeing,womenfalse6fullhttps://www.spreaker.com/episode/93-strengthening-mind-body-and-business-with-chris-gray--47377352
They also talk about how their mental health has changed over the past 18 months, how mental health challenges affect marketing activities, and how they make it through the challenging times.

There’s a lot of honest talk about the realities of mental health issues, so if this is something you’ve been struggling with, we’ve included some valuable resources in the relevant section of the show notes.

You can find all the links and resources mentioned in this episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/47377352Wed, 03 Nov 2021 18:49:00 +0000Katie GoudieIn this week’s episode, Chris and Katie talk about the mindset for success in both fitness and business. And Chris talks about his experiences of combining real-life networking with online marketing. They also talk about how their mental health has...
They also talk about how their mental health has changed over the past 18 months, how mental health challenges affect marketing activities, and how they make it through the challenging times.

There’s a lot of honest talk about the realities of mental health issues, so if this is something you’ve been struggling with, we’ve included some valuable resources in the relevant section of the show notes.

You can find all the links and resources mentioned in this episode in the shownotes at thewhin.co/podcast]]>2880business,lifting,marketing,scotland,strength,uktrue6fullhttps://www.spreaker.com/episode/92-5-steps-to-better-understand-your-customer-s-problems-and-how-you-can-help-them--47181009
Workshop details: https://thewhin.co/igmasterclass
Shownotes: https://thewhin.co/podcast]]>https://api.spreaker.com/episode/47181009Wed, 27 Oct 2021 12:32:24 +0000Katie GoudieHow do you know what information your potential customers need to hear from you so they can get ready to buy from you? In this week’s episode of The Whin Big Podcast, Katie invites you behind-the-scenes to one of our latest marketing workshops:...
Workshop details: https://thewhin.co/igmasterclass
Shownotes: https://thewhin.co/podcast]]>1207business,marketing,scotland,ukfalse6fullhttps://www.spreaker.com/episode/91-marketing-that-s-full-of-energy-with-tanessa-shears--46976162
In this week’s episode, Tanessa shares her strategy for creating content for just five people, as well as her plan for getting more email sign-ups - and sales online. And Katie shares details of how you can market your business just as successfully as Tanessa by joining our free webinar - six steps to selling online.

Katie and Tanessa talk about the importance of unwinding after work and ways to find your optimum sleep rhythm. Tanessa shares resources to help you biohack your brain for better sleep and focus throughout the day. And you’ll discover something truly disgusting about your pillow that you may never, ever forget!

You can find loads of links and resources from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/46976162Thu, 14 Oct 2021 16:20:59 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Tanessa Shears, a biohacking expert who helps business owners like you find more energy for your work. In this week’s episode, Tanessa shares her strategy for creating content for just five...
In this week’s episode, Tanessa shares her strategy for creating content for just five people, as well as her plan for getting more email sign-ups - and sales online. And Katie shares details of how you can market your business just as successfully as Tanessa by joining our free webinar - six steps to selling online.

Katie and Tanessa talk about the importance of unwinding after work and ways to find your optimum sleep rhythm. Tanessa shares resources to help you biohack your brain for better sleep and focus throughout the day. And you’ll discover something truly disgusting about your pillow that you may never, ever forget!

You can find loads of links and resources from today's episode in the shownotes at thewhin.co/podcast]]>2996biohacking,business,coaching,instagram,marketing,scottish,uk,womenfalse6fullhttps://www.spreaker.com/episode/90-start-seeing-results-from-instagram-reels--46847216
In this week’s episode, Katie guides us through some strategies for using Reels for audience growth and some easy do’s and don’ts for getting started. Let’s get started!

You'll find all the links and resources in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/46847216Wed, 06 Oct 2021 11:34:35 +0000Katie GoudieReady to get real results from Instagram Reels? Then you’re in the right place. This is episode 90 of The Whin Big Podcast, and today, Katie’s taking us under the hood of Instagram Reels. It’s not all-singing, dancing and pointing - there’s so much...
In this week’s episode, Katie guides us through some strategies for using Reels for audience growth and some easy do’s and don’ts for getting started. Let’s get started!

You'll find all the links and resources in the shownotes at thewhin.co/podcast]]>1045business,instagram,marketing,reels,scotland,uk,video,womenfalse6fullhttps://www.spreaker.com/episode/89-digital-vs-traditional-what-makes-a-marketing-strategy-with-jennifer-cadger--46737184
In this week’s episode, Katie and Jen chat about finding the balance between traditional and digital marketing strategies, running a free Facebook challenge, and using a bigger picture approach to your marketing will help you with your overall business goals.
You'll find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/46737184Wed, 29 Sep 2021 08:00:07 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Jen Cadger, founder of Belter Marketing. In this week’s episode, Katie and Jen chat about finding the balance between traditional and digital marketing strategies, running a free Facebook...
In this week’s episode, Katie and Jen chat about finding the balance between traditional and digital marketing strategies, running a free Facebook challenge, and using a bigger picture approach to your marketing will help you with your overall business goals.
You'll find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>3391business,marketing,media,scotland,social,uk,womenfalse6fullhttps://www.spreaker.com/episode/88-repurpose-reuse-recycle-how-to-get-ahead-with-your-content-creation--46651986
This week on the Whin Big Podcast, Katie shares one of our favourite hacks for spinning lots of different pieces of content out of one. Also known as repurposing your content, this brilliant activity goes a long way to help you feel relaxed and inspired by your content instead of stressed out and frustrated! Let’s get to work!

Find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/46651986Thu, 23 Sep 2021 14:25:00 +0000Katie GoudieDo you find it easy to keep up with all the content you need for Instagram and all your other platforms? Nope? Well, you’re in the right place. This week on the Whin Big Podcast, Katie shares one of our favourite hacks for spinning lots of different...
This week on the Whin Big Podcast, Katie shares one of our favourite hacks for spinning lots of different pieces of content out of one. Also known as repurposing your content, this brilliant activity goes a long way to help you feel relaxed and inspired by your content instead of stressed out and frustrated! Let’s get to work!

Find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>1638business,instagram,marketing,scotland,uk,womenfalse6fullhttps://www.spreaker.com/episode/87-it-s-always-about-the-story-with-avesha-dewolfe--46531306
In this week’s episode, Katie and Avesha talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of taking time to breathe, think and just be.

They also talk about how traditional marketing advice doesn’t always leave room for each business’s unique personality and character.

You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/46531306Wed, 15 Sep 2021 11:47:24 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Avesha DeWolfe of Spiral Tide Pottery. In this week’s episode, Katie and Avesha talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of...
In this week’s episode, Katie and Avesha talk about the challenges of balancing Avesha’s social work career with her pottery business and the importance of taking time to breathe, think and just be.

They also talk about how traditional marketing advice doesn’t always leave room for each business’s unique personality and character.

You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>2928business,ceramics,instagram,marketing,media,pottery,scotland,social,uk,womenfalse6fullhttps://www.spreaker.com/episode/86-a-complete-guide-to-instagram-stories-in-2021--46425790
It’s a packed episode - with lots of insider secrets on leveraging Instagram Stories for your business. Among many other ideas and tips, by the end of this episode, you’ll know exactly how to create your Stories strategy to help you regularly get more customers.

You'll find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/46425790Wed, 08 Sep 2021 08:35:56 +0000Katie GoudieIf you struggle with converting your Instagram audience into real-life customers, then we’ve got you covered. Welcome to this week’s episode of The Whin Big Podcast, where Katie opens up the Instagram Stories treasure chest and shows you exactly...
It’s a packed episode - with lots of insider secrets on leveraging Instagram Stories for your business. Among many other ideas and tips, by the end of this episode, you’ll know exactly how to create your Stories strategy to help you regularly get more customers.

You'll find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>2542business,instagram,marketing,media,scotland,social,uk,womenfalse6fullhttps://www.spreaker.com/episode/85-be-a-human-do-the-job-keep-it-simple-with-keith-easton--46326320
In this week’s episode, Keith and Katie talk about the importance of clear and honest communication. Keith shares his best podcasting tips for beginners, his keeping-things-simple approach to marketing and a few things he’s watched recently that have inspired his business.

You can find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/46326320Wed, 01 Sep 2021 08:13:44 +0000Katie GoudieOn The Whin Big Podcast this week, Katie speaks with Keith Easton from the WEL Podcast Studio and Woosh Entertainments. In this week’s episode, Keith and Katie talk about the importance of clear and honest communication. Keith shares his best...
In this week’s episode, Keith and Katie talk about the importance of clear and honest communication. Keith shares his best podcasting tips for beginners, his keeping-things-simple approach to marketing and a few things he’s watched recently that have inspired his business.

You can find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>2815business,marketing,podcasting,scotland,ukfalse6fullhttps://www.spreaker.com/episode/84-banish-the-post-holiday-slump-in-your-marketing--46229677
Katie shares the exact 5-step process she uses to get back into posting content regularly and marketing her business after taking much-needed time out.

You can find all the links and resources mentioned in today's episode in the shownotes at thewhin.co/podcast

CORRECTION: You may notice in the recording that I declare there are only 13 Wednesdays til Christmas. Sorry if that gave you a mini-heart attack. Fortunately, it was an error on my part and as of 25 August, there are 17, of course!]]>https://api.spreaker.com/episode/46229677Wed, 25 Aug 2021 08:10:14 +0000Katie GoudieHave you ever struggled to get back into your marketing routine after a big break? This week’s theme is all about getting back into your marketing-strategy-groove after taking time out. Katie shares the exact 5-step process she uses to get back into...
Katie shares the exact 5-step process she uses to get back into posting content regularly and marketing her business after taking much-needed time out.

You can find all the links and resources mentioned in today's episode in the shownotes at thewhin.co/podcast

CORRECTION: You may notice in the recording that I declare there are only 13 Wednesdays til Christmas. Sorry if that gave you a mini-heart attack. Fortunately, it was an error on my part and as of 25 August, there are 17, of course!]]>1028business,marketing,scotland,uk,womentrue6fullhttps://www.spreaker.com/episode/83-collect-great-people-and-the-clients-will-follow-with-abi-sea--46140819
In this week’s episode, you’ll hear Abi and Katie chatting about keeping momentum during a launch, why Abi’s moving away from Instagram as a marketing tool and how she sets about creating a brilliant video newsletter every week.

Abi and Katie also talk about unconventional book recommendations and lots more besides. As always, all resources are available as links in the show notes at thewhin.co/podcast]]>https://api.spreaker.com/episode/46140819Wed, 18 Aug 2021 12:04:50 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Abi Sea from Sea Change Creative Content. In this week’s episode, you’ll hear Abi and Katie chatting about keeping momentum during a launch, why Abi’s moving away from Instagram as a marketing...
In this week’s episode, you’ll hear Abi and Katie chatting about keeping momentum during a launch, why Abi’s moving away from Instagram as a marketing tool and how she sets about creating a brilliant video newsletter every week.

Abi and Katie also talk about unconventional book recommendations and lots more besides. As always, all resources are available as links in the show notes at thewhin.co/podcast]]>3320business,marketing,scotland,uk,womenfalse6fullhttps://www.spreaker.com/episode/82-3-best-times-to-ignore-the-marketing-experts--46050974
This week’s episode comes with a free mantra: YOU DO YOU! Katie talks us through filtering out the expert marketing advice that makes your life - and business goals - more complicated. This week’s theme is insightful and empowering and looks at the three times in your life you absolutely should ignore the experts and go your own way instead.

You can find links and resources from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/46050974Wed, 11 Aug 2021 10:52:16 +0000Katie GoudieFed up of marketing strategies and advice that don’t make any sense for your own business? This week’s episode comes with a free mantra: YOU DO YOU! Katie talks us through filtering out the expert marketing advice that makes your life - and business...
This week’s episode comes with a free mantra: YOU DO YOU! Katie talks us through filtering out the expert marketing advice that makes your life - and business goals - more complicated. This week’s theme is insightful and empowering and looks at the three times in your life you absolutely should ignore the experts and go your own way instead.

You can find links and resources from today's episode in the shownotes at thewhin.co/podcast]]>857business,marketing,scotland,uk,womenfalse6fullhttps://www.spreaker.com/episode/repeat-quarantalks-4-handling-stress-with-gin-lalli--45858061---
In today's episode of Quarantalks, I had a chat with Gin Lalli, a psychotherapist who helps people handle stress and anxiety. We talked about how her business has adapted to the crisis, and the most important thing we can do to help ourselves stay sane - get more sleep. Gin shared her best advice on sleep hygiene and napping and making the most of the sleep you have.]]>https://api.spreaker.com/episode/45858061Wed, 28 Jul 2021 08:05:18 +0000Katie GoudieThis is a repeat of our original conversation with Gin, first published 9 April 2020. We're offering this repeat as a companion to today's catch up episode of Quarantalks Season 2. --- In today's episode of Quarantalks, I had a chat with Gin Lalli, a...---
In today's episode of Quarantalks, I had a chat with Gin Lalli, a psychotherapist who helps people handle stress and anxiety. We talked about how her business has adapted to the crisis, and the most important thing we can do to help ourselves stay sane - get more sleep. Gin shared her best advice on sleep hygiene and napping and making the most of the sleep you have.]]>859business,marketing,scotland,sleep,stress,uk,womenfalse3fullhttps://www.spreaker.com/episode/quarantalks-33-catching-up-with-gin-lalli--45857948Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Back in April I caught up with psychotherapist Gin Lalli. We talked about the stress and conflicting emotions of coming out of lockdown and the easing of restriction, and Gin had lots of useful advice. You can find Gin on LinkedIn and on her website, ginlalli.com
Gin's blog post on post-lockdown anxiety is here: https://ginlalli.com/post/post-lockdown-anxiety/]]>https://api.spreaker.com/episode/45857948Wed, 28 Jul 2021 08:00:13 +0000Katie GoudieWelcome back to Quarantalks, season 2! Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses. Now, a whole year later, I'm...Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Back in April I caught up with psychotherapist Gin Lalli. We talked about the stress and conflicting emotions of coming out of lockdown and the easing of restriction, and Gin had lots of useful advice. You can find Gin on LinkedIn and on her website, ginlalli.com
Gin's blog post on post-lockdown anxiety is here: https://ginlalli.com/post/post-lockdown-anxiety/]]>869anxiety,business,coronavirus,marketing,scotland,stress,uk,womenfalse3fullhttps://www.spreaker.com/episode/repeat-quarantalks-6-telling-the-right-stories-with-stacey-macdonald--45787082----
In today's episode of Quarantalks, I spoke with Stacey Macdonald about how we can adapt the stories we tell in our marketing. It's more important than ever to show some humanity and connect with your customers, and Stacey's got some great tips on that. You can find us on Instagram at @the.modern.storyteller @thewhinco]]>https://api.spreaker.com/episode/45787082Wed, 21 Jul 2021 15:40:22 +0000Katie GoudieThis is a repeat of our original conversation with Stacey, first published 9 April 2020. We're offering this repeat as a companion to today's catch up episode of Quarantalks Season 2. ---- In today's episode of Quarantalks, I spoke with Stacey...----
In today's episode of Quarantalks, I spoke with Stacey Macdonald about how we can adapt the stories we tell in our marketing. It's more important than ever to show some humanity and connect with your customers, and Stacey's got some great tips on that. You can find us on Instagram at @the.modern.storyteller @thewhinco]]>582business,coronavirus,marketing,scotland,uk,womenfalse3fullhttps://www.spreaker.com/episode/quarantalks-32-catching-up-with-stacey-macdonald--45785997Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Back in April I caught up with Stacey Macdonald, of The Modern Storyteller. Stacey shares with us some of the roller coaster she's been on in the last year, and has advice for others who, like her, are looking to swing from failed launches to sustained success. You can find us both on Instagram at @the.modern.storyteller @thewhinco]]>https://api.spreaker.com/episode/45785997Wed, 21 Jul 2021 15:33:02 +0000Katie GoudieWelcome back to Quarantalks, season 2! Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses. Now, a whole year later, I'm...Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Back in April I caught up with Stacey Macdonald, of The Modern Storyteller. Stacey shares with us some of the roller coaster she's been on in the last year, and has advice for others who, like her, are looking to swing from failed launches to sustained success. You can find us both on Instagram at @the.modern.storyteller @thewhinco]]>827business,coronavirus,marketing,podcast,scotland,uk,womenfalse3fullhttps://www.spreaker.com/episode/81-pre-selling-new-ideas-on-facebook-and-linkedin-with-alan-martin--45690484Alan also shares his tips on keeping on top of a hectic content calendar, and how he pre-sells new product ideas to validate them.
You can find links to all the resources mentioned in today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/45690484Wed, 14 Jul 2021 08:53:45 +0000Katie GoudieIn this week’s episode, you’ll hear Katie and Alan talk about Facebook groups, LinkedIn. Alan also shares his tips on keeping on top of a hectic content calendar, and how he pre-sells new product ideas to validate them. You can find links to all the...Alan also shares his tips on keeping on top of a hectic content calendar, and how he pre-sells new product ideas to validate them.
You can find links to all the resources mentioned in today's episode in the shownotes at thewhin.co/podcast]]>2223business,coach,courses,marketing,scotland,ukfalse5fullhttps://www.spreaker.com/episode/80-more-of-your-instagram-questions-answered--45544352
This week, Katie does a deep dive on YOUR Instagram questions. For episode 80 of The Whin Big Podcast, we’ve chosen three of the most asked listener questions to help you with your Instagram marketing strategy. We cover a range of Instagram topics, like dealing with spammer comments, how to share other people’s content with respect, and how to keep hold of your Instagram followers.

You can find all the links and references from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/45544352Wed, 07 Jul 2021 08:00:20 +0000Katie GoudieHave you got questions about Instagram? Don’t worry - we’ve got the answers! Well, Katie does! This week, Katie does a deep dive on YOUR Instagram questions. For episode 80 of The Whin Big Podcast, we’ve chosen three of the most asked listener...
This week, Katie does a deep dive on YOUR Instagram questions. For episode 80 of The Whin Big Podcast, we’ve chosen three of the most asked listener questions to help you with your Instagram marketing strategy. We cover a range of Instagram topics, like dealing with spammer comments, how to share other people’s content with respect, and how to keep hold of your Instagram followers.

You can find all the links and references from today's episode in the shownotes at thewhin.co/podcast]]>679business,instagram,marketing,scotland,ukfalse5fullhttps://www.spreaker.com/episode/79-using-intuition-and-instinct-in-business-with-jo-mathewson--45491424
In this week’s episode, you’ll learn first-hand that it is possible to run a business with humility and authenticity whilst avoiding strategic planning.

This is an inspiring and refreshing episode, so get ready to re-think your hobbies!

You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/45491424Wed, 30 Jun 2021 08:00:05 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Jo Mathewson, owner of JoJo Co. Candles. Jo shares the story of how her business began by accident, and she’s grown it to support her whole family and a small team of staff. In this week’s episode,...
In this week’s episode, you’ll learn first-hand that it is possible to run a business with humility and authenticity whilst avoiding strategic planning.

This is an inspiring and refreshing episode, so get ready to re-think your hobbies!

You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>2496business,candles,marketing,scotland,uk,womenfalse5fullhttps://www.spreaker.com/episode/78-3-strategies-for-marketing-success-with-canva-instagram--45322760
This week, Katie looks at harnessing the power of Canva AND Instagram and combining them so you can support your marketing strategy and bring in new customers. This is 100% strategy, so grab your notebook and let’s get to work!
You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/45322760Wed, 16 Jun 2021 10:39:17 +0000Katie GoudieYou’re probably already using Canva, but are you using it strategically? Does it support your marketing strategy and help you grow your business? If that sounds like something you could be doing more of, then you’re listening to the correct episode of...
This week, Katie looks at harnessing the power of Canva AND Instagram and combining them so you can support your marketing strategy and bring in new customers. This is 100% strategy, so grab your notebook and let’s get to work!
You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>1259business,canva,instagram,marketing,scotland,uk,womenfalse5fullhttps://www.spreaker.com/episode/77-a-values-based-approach-to-business-with-suse-b-bentley--45226457In this week’s episode, you’ll hear Katie and Suse talk about the importance of building your business around your values, and Suse shares insights from her wonderful, relationship-based approach to marketing.
It’s a busy episode, but as always, Katie finds time to chat about business books, personal development and tips for valuable resources.
You can find all the links and resources in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/45226457Wed, 09 Jun 2021 08:00:18 +0000Katie GoudieThis week on The Whin Big Podcast, we're talking with Suse B. Bentley, a coach and trainer who works to improve gender equity in the workplace. In this week’s episode, you’ll hear Katie and Suse talk about the importance of building your business...In this week’s episode, you’ll hear Katie and Suse talk about the importance of building your business around your values, and Suse shares insights from her wonderful, relationship-based approach to marketing.
It’s a busy episode, but as always, Katie finds time to chat about business books, personal development and tips for valuable resources.
You can find all the links and resources in the shownotes at thewhin.co/podcast]]>3025business,coach,equality,gender,marketing,scotland,uk,womenfalse5fullhttps://www.spreaker.com/episode/76-the-ultimate-guide-to-instagram-insights-in-2021--45132713You'll find all the links and resources mentioned today in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/45132713Wed, 02 Jun 2021 08:00:00 +0000Katie GoudieAre you making good use of your Instagram insights? Welcome to the Whin Big Podcast episode 76. This week, Katie’s taking us on a deep dive into your Instagram insights. She’ll walk you through all the different data you can use and show you how they...You'll find all the links and resources mentioned today in the shownotes at thewhin.co/podcast]]>941analytics,business,instagram,marketing,scotland,uk,womenfalse5fullhttps://www.spreaker.com/episode/repeat-quarantalks-27-when-a-crisis-brings-clarity-with-abi-cornwall--45036847----
Today on Quarantalks I'm chatting with Abi Cornwall, who is a creative copywriter with a background in marketing. We talked about how lockdown impacted Abi's clients, but also the impact that had for her on helping her get on and do the type of projects she'd always wanted to do, but had put off in the past, whether that's creating training content, learning WordPress, or making the mindset switch from 'Freelancer' to 'Business Owner'. You can find us both on Instagram at @seachangecreativecontent @thewhinco]]>https://api.spreaker.com/episode/45036847Wed, 26 May 2021 08:05:08 +0000Katie GoudieThis is a repeat of our original conversation with Abi, first published 22 May 2020. We're offering this repeat as a companion to today's catch up episode of Quarantalks Season 2. ---- Today on Quarantalks I'm chatting with Abi Cornwall, who is a...----
Today on Quarantalks I'm chatting with Abi Cornwall, who is a creative copywriter with a background in marketing. We talked about how lockdown impacted Abi's clients, but also the impact that had for her on helping her get on and do the type of projects she'd always wanted to do, but had put off in the past, whether that's creating training content, learning WordPress, or making the mindset switch from 'Freelancer' to 'Business Owner'. You can find us both on Instagram at @seachangecreativecontent @thewhinco]]>710business,coronavirus,marketing,scotland,uk,womenfalse3fullhttps://www.spreaker.com/episode/quarantalks-31-catching-up-with-abi-cornwall--45036515Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Today I'm catching up with Abi Cornwall, to hear about how she's rebuilt her business from scratch in the last year. Sea Change Creative Content has transformed more than once over the last year, and it was great to hear how Abi has anchored herself around the exact clients she wants to work with and finding the right way to serve them. You can find us both on Instagram at @seachangecreativecontent @thewhinco]]>https://api.spreaker.com/episode/45036515Wed, 26 May 2021 08:00:09 +0000Katie GoudieWelcome back to Quarantalks, season 2! Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses. Now, a whole year later, I'm...Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Today I'm catching up with Abi Cornwall, to hear about how she's rebuilt her business from scratch in the last year. Sea Change Creative Content has transformed more than once over the last year, and it was great to hear how Abi has anchored herself around the exact clients she wants to work with and finding the right way to serve them. You can find us both on Instagram at @seachangecreativecontent @thewhinco]]>672business,content,marketing,media,scottish,social,uk,womenfalse3fullhttps://www.spreaker.com/episode/75-how-to-pick-good-hashtags-for-instagram--44905869You can find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/44905869Wed, 19 May 2021 08:01:54 +0000Katie GoudieAre you looking for the best hashtags to use on Instagram? Then you’re in the right place! Welcome to episode 75 of The Whin Big Podcast, and this week, Katie shares the latest insight, advice and tips for finding and using the best hashtags for your...You can find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>534business,hashtags,instagram,marketing,media,scottish,social,uk,womenfalse5fullhttps://www.spreaker.com/episode/74-the-secret-to-authenticity-online-is-pizza--44789261
If the answer is ‘hell, yes,’ then you’re not alone, and you’re in the right place. In this week’s episode of The Whin Big Podcast, Katie shares her insight on blending marketing strategy, planning, and income with self-compassion and showing up authentically.

You can get all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/44789261Wed, 12 May 2021 08:00:00 +0000Katie GoudieWhen it comes to marketing your business online, do you find it hard to balance business strategy and structure with showing up in an authentic and genuine way every time? If the answer is ‘hell, yes,’ then you’re not alone, and you’re in the right...
If the answer is ‘hell, yes,’ then you’re not alone, and you’re in the right place. In this week’s episode of The Whin Big Podcast, Katie shares her insight on blending marketing strategy, planning, and income with self-compassion and showing up authentically.

You can get all the links and resources from today's episode in the shownotes at thewhin.co/podcast]]>1489business,instagram,marketing,media,scottish,social,uk,womentrue5fullhttps://www.spreaker.com/episode/repeat-quarantalks-23-first-thoughts-on-reopening-with-allison-harrison--44624006----
Today on Quarantalks, I'm chatting with Allison Harrison, owner of Hot Yoga Edinburgh. We chatted about how their class teachers and students responded to the move to live-streamed yoga classes, including the impact it had on their Yoga Teacher Training programme. It was also wonderful to talk about the beginnings of Allison's reopening plan - all very tentative and hypothetical at the moment, but it was nice to have a glimpse of a light at the end of the tunnel. You can find us both on Instagram @hotyogaedinburgh @thewhinco]]>https://api.spreaker.com/episode/44624006Wed, 05 May 2021 08:05:04 +0000Katie GoudieThis is a repeat of our original conversation with Allison, first published 8 May 2020. We're offering this repeat as a companion to today's catch up episode of Quarantalks Season 2. ---- Today on Quarantalks, I'm chatting with Allison Harrison, owner...----
Today on Quarantalks, I'm chatting with Allison Harrison, owner of Hot Yoga Edinburgh. We chatted about how their class teachers and students responded to the move to live-streamed yoga classes, including the impact it had on their Yoga Teacher Training programme. It was also wonderful to talk about the beginnings of Allison's reopening plan - all very tentative and hypothetical at the moment, but it was nice to have a glimpse of a light at the end of the tunnel. You can find us both on Instagram @hotyogaedinburgh @thewhinco]]>853business,coronavirus,edinburgh,marketing,scotland,woman,yogafalse3fullhttps://www.spreaker.com/episode/quarantalks-30-catching-up-with-allison-harrison--44623872Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Today I'm catching up with Allison Harrison, owner of Hot Yoga Edinburgh. It's been a very disruptive time for her and the studio, and it was interesting to hear the impact of that on Allison and how she coped with the challenges.]]>https://api.spreaker.com/episode/44623872Wed, 05 May 2021 08:00:15 +0000Katie GoudieWelcome back to Quarantalks, season 2! Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses. Now, a whole year later, I'm...Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Today I'm catching up with Allison Harrison, owner of Hot Yoga Edinburgh. It's been a very disruptive time for her and the studio, and it was interesting to hear the impact of that on Allison and how she coped with the challenges.]]>969business,coronavirus,edinburgh,marketing,scotland,women,yogafalse3fullhttps://www.spreaker.com/episode/73-doing-business-playfully-with-emma-worrollo--44506860
In this week’s episode, you’ll hear Katie and Emma chat about making the Instagram switch from doing it for fun to doing it for business and the commitment it takes to make content meaningful, authentic and strategic all at the same time.
You can find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/44506860Wed, 28 Apr 2021 08:00:09 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Emma Worrollo, founder of The Playful Den - an online community committed to making life more playful. They talk about Emma’s decision to leave the agency she founded to do something new and how...
In this week’s episode, you’ll hear Katie and Emma chat about making the Instagram switch from doing it for fun to doing it for business and the commitment it takes to make content meaningful, authentic and strategic all at the same time.
You can find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>2626business,marketing,parenting,play,scotland,uk,womenfalse5fullhttps://www.spreaker.com/episode/72-how-to-find-your-brand-s-soul-with-flavilla-fongang--44417791
Flavilla also talks about the magic that comes from unearthing the soul of your brand and gives a few tips on how you can discover yours.

You can find all the links and resources mentioned in today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/44417791Wed, 21 Apr 2021 08:00:13 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Flavilla Fongang, expert brand strategist and founder of 3 Colours Rule and TLA Black Women in Tech. In this inspiring episode, Katie and Flavilla talk about creating on-brand content, marketing...
Flavilla also talks about the magic that comes from unearthing the soul of your brand and gives a few tips on how you can discover yours.

You can find all the links and resources mentioned in today's episode in the shownotes at thewhin.co/podcast]]>2756black,branding,business,marketing,scotland,uk,womenfalse5fullhttps://www.spreaker.com/episode/repeat-quarantalks-1-on-podcasting-with-keith-easton--44328172---
In the first episode of our new special series, Quarantalks, I had a chat with Keith Easton, owner of The WEL Podcast studio. We discussed how businesses are adapting the way they make podcasts, and why it's important to stay connected. Find us on Instagram at @thewhinco @thewelpodcaststudio @keithwoosh]]>https://api.spreaker.com/episode/44328172Wed, 14 Apr 2021 08:05:19 +0000Katie GoudieThis is a repeat of our original conversation with Keith, first published 1 April 2020. We're offering this repeat as a companion to today's catch up episode of Quarantalks Season 2. --- In the first episode of our new special series, Quarantalks, I...---
In the first episode of our new special series, Quarantalks, I had a chat with Keith Easton, owner of The WEL Podcast studio. We discussed how businesses are adapting the way they make podcasts, and why it's important to stay connected. Find us on Instagram at @thewhinco @thewelpodcaststudio @keithwoosh]]>754business,coronavirus,podcasting,scotland,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-29-catching-up-with-keith-easton--44328170Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Today I'm catching up with Keith Easton, of Woosh Entertainments and The WEL Podcast Studio. After a whole year of remote recording and online events, Keith shared how he and his business partner have been affected and how they're thinking of changing up their business and brand in the next few months.]]>https://api.spreaker.com/episode/44328170Wed, 14 Apr 2021 08:00:12 +0000Katie GoudieWelcome back to Quarantalks, season 2! Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses. Now, a whole year later, I'm...Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Today I'm catching up with Keith Easton, of Woosh Entertainments and The WEL Podcast Studio. After a whole year of remote recording and online events, Keith shared how he and his business partner have been affected and how they're thinking of changing up their business and brand in the next few months.]]>1392branding,business,marketing,podcasting,scottish,uktrue3fullhttps://www.spreaker.com/episode/repeat-quarantalks-9-managing-the-overwhelm-with-steph-douglas--44235322---
Today on Quarantalks I’m chatting with Steph Douglas, founder of Don’t Buy Her Flowers, about how her business has adapted to new restrictions and an increase in demand. We talked through the change in how she manages her team, how they’ve changed their marketing, and how she’s managed to get things done with her kids at home all the time as well. You can find us on Instagram @steph_dontbuyherflowers @thewhinco]]>https://api.spreaker.com/episode/44235322Wed, 07 Apr 2021 08:05:20 +0000Katie GoudieThis is a repeat of our original conversation with Steph, first published 14 April 2020. We're offering this repeat as a companion to today's catch up episode of Quarantalks Season 2. --- Today on Quarantalks I’m chatting with Steph Douglas, founder...---
Today on Quarantalks I’m chatting with Steph Douglas, founder of Don’t Buy Her Flowers, about how her business has adapted to new restrictions and an increase in demand. We talked through the change in how she manages her team, how they’ve changed their marketing, and how she’s managed to get things done with her kids at home all the time as well. You can find us on Instagram @steph_dontbuyherflowers @thewhinco]]>875business,coronavirus,marketing,scotland,uk,womentrue3fullhttps://www.spreaker.com/episode/quarantalks-28-catching-up-with-steph-douglas--44235297Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Today I'm catching up with Steph Douglas, owner and founder of Don't Buy Her Flowers. Orders for their personalised gift packages have been through the roof since the first lockdown was announced, and Steph talked about how that had been for her, and what she thinks the long-term impact will be on the business.]]>https://api.spreaker.com/episode/44235297Wed, 07 Apr 2021 08:00:12 +0000Katie GoudieWelcome back to Quarantalks, season 2! Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses. Now, a whole year later, I'm...Last year we ran a special series of the Whin Big podcast where we interviewed small business owners and experts on how the pandemic affected their lives and their businesses.
Now, a whole year later, I'm catching up with a few of our former guests to see what difference a year makes.
Head to thewhin.co/podcast to listen to Season 1, and find links to connect with today's guest online.
Today I'm catching up with Steph Douglas, owner and founder of Don't Buy Her Flowers. Orders for their personalised gift packages have been through the roof since the first lockdown was announced, and Steph talked about how that had been for her, and what she thinks the long-term impact will be on the business.]]>1105business,coronavirus,marketing,scottish,uk,womenfalse3fullhttps://www.spreaker.com/episode/71-how-to-build-a-business-you-love-that-loves-you-back-with-jacky-clarke--44112580You can find all the links and resources in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/44112580Wed, 31 Mar 2021 08:00:03 +0000Katie GoudieThis week on The Whin Big Podcast, Katie speaks with Jacky Clarke - an online strategy business coach. She shares how her experiences with burnout lead to her starting a business that gave her the freedom to live a life she loves. Katie and Jacky talk...You can find all the links and resources in the shownotes at thewhin.co/podcast]]>3198business,lifestyle,marketing,scotland,uk,womenfalse5fullhttps://www.spreaker.com/episode/70-the-instagram-rule-book--44014179You'll find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/44014179Wed, 24 Mar 2021 09:00:13 +0000Katie GoudieDo you ever feel like everyone’s playing the Instagram game, but nobody’s explained the rules to you? This is episode 70 of The Whin Big Podcast, where Katie runs through the four aspects of Instagram marketing. Consider this your very own Instagram...You'll find all the links and resources mentioned in the shownotes at thewhin.co/podcast]]>1290business,instagram,marketing,scotland,strategy,ukfalse5fullhttps://www.spreaker.com/episode/69-business-lessons-from-the-sex-education-industry-with-cameron-glover--43915367
Katie and Cameron discuss the unique challenges that face business owners in the sexuality field and show us how we can all take lessons from this important industry to add value to our audience. Her insight in creating a premium experience for her communities and finding ways to have fun with marketing and relationship building is relevant to business owners across every industry and sector.]]>https://api.spreaker.com/episode/43915367Wed, 17 Mar 2021 09:00:06 +0000Katie GoudieEver feel like giving up trying to market your business altogether? Then spare a thought for professionals in the sexuality industry, where marketing challenges are an everyday occurrence. Welcome to Episode 69 of The Whin Big Podcast with this week’s...
Katie and Cameron discuss the unique challenges that face business owners in the sexuality field and show us how we can all take lessons from this important industry to add value to our audience. Her insight in creating a premium experience for her communities and finding ways to have fun with marketing and relationship building is relevant to business owners across every industry and sector.]]>3277business,coach,marketing,sexed,sexuality,uktrue5fullhttps://www.spreaker.com/episode/68-5-ways-to-do-market-research-and-better-understand-your-customer--43810218
In this week’s episode of The Whin Big Podcast, we cover everything you need to get to know your customers - and potential customers - better. Katie covers everything from what questions to ask yourself, how to create your ideal customer avatar, what research to carry out, and so much more.

You can find all the links and resources in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/43810218Wed, 10 Mar 2021 09:00:20 +0000Katie GoudieHow well do you know your customers? Understanding your ideal clients and customers is the foundation of all great marketing, so it’s important to do some work in this area. Ready to learn more? In this week’s episode of The Whin Big Podcast, we...
In this week’s episode of The Whin Big Podcast, we cover everything you need to get to know your customers - and potential customers - better. Katie covers everything from what questions to ask yourself, how to create your ideal customer avatar, what research to carry out, and so much more.

You can find all the links and resources in the shownotes at thewhin.co/podcast]]>1432business,customers,marketing,research,scottish,ukfalse5fullhttps://www.spreaker.com/episode/67-wealth-is-so-much-more-than-money-with-heena-thaker--43704063This week’s guest - Heena Thaker from Intentional Wealth Creation - shares tips on how to get out of your way so you can move toward wealth with ease and grace. She shares the necessary steps to take to wealth and tips on living more abundantly.
Katie and Heena talk about their favourite business books, the power behind recognising your zone of genius, and how great it feels to outsource and seek advice from the right experts.
You can find all the links and resources mentioned today in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/43704063Wed, 03 Mar 2021 09:00:05 +0000Katie GoudieEver get the feeling you’re getting in the way of your business financial success? This week’s guest - Heena Thaker from Intentional Wealth Creation - shares tips on how to get out of your way so you can move toward wealth with ease and grace. She...This week’s guest - Heena Thaker from Intentional Wealth Creation - shares tips on how to get out of your way so you can move toward wealth with ease and grace. She shares the necessary steps to take to wealth and tips on living more abundantly.
Katie and Heena talk about their favourite business books, the power behind recognising your zone of genius, and how great it feels to outsource and seek advice from the right experts.
You can find all the links and resources mentioned today in the shownotes at thewhin.co/podcast]]>3332business,coach,finance,instagram,marketing,mindset,money,scottish,uk,wealthtrue5fullhttps://www.spreaker.com/episode/66-the-instagram-algorithm-what-is-it-and-can-i-beat-it--43600835You can find all the links and resources in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/43600835Wed, 24 Feb 2021 09:00:06 +0000Katie GoudieDo you have any idea what really goes on with the Instagram algorithm? Nope? Didn’t think so! All of that is about to change in episode 66 of the Whin Big Podcast. This week, Katie shares the plain English explanation of all things Instagram algorithm...You can find all the links and resources in the shownotes at thewhin.co/podcast]]>1384algorithm,business,digital,instagram,marketing,media,scotland,social,ukfalse5fullhttps://www.spreaker.com/episode/65-everything-is-an-opportunity-with-sarah-garnham--43489537
This week, Katie meets self-employed virtual assistant Sarah Garnham, who leapt into self-employment after the pandemic forced a redundancy. She shares her experiences with Katie and advises on how others might keep a positive mindset in the face of adversity. They also discuss the excitement, joys, and challenges of marketing your business online, creating podcasts, finding the right social media platforms, and being pushed out of your comfort zone into something you love.
You can find all the links and everything else from today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/43489537Wed, 17 Feb 2021 09:00:03 +0000Katie GoudieWho needs a big boost of positivity this week? If the pandemic is taking you down a road that feels heavy and full of worry, then you might just find the inspiration you’ve been looking for from this week’s Whin Big Podcast guest. This week, Katie...
This week, Katie meets self-employed virtual assistant Sarah Garnham, who leapt into self-employment after the pandemic forced a redundancy. She shares her experiences with Katie and advises on how others might keep a positive mindset in the face of adversity. They also discuss the excitement, joys, and challenges of marketing your business online, creating podcasts, finding the right social media platforms, and being pushed out of your comfort zone into something you love.
You can find all the links and everything else from today's episode in the shownotes at thewhin.co/podcast]]>2355assistant,author,business,marketing,scottish,uk,womenfalse5fullhttps://www.spreaker.com/episode/64-stop-it-drop-it-roll-with-it-how-to-minimise-your-marketing-in-times-of-stress--43380569If you feel like marketing is a step too far for you right now, grab a pen and paper and dive into the episode. We’ve got a strategy to help you get back in control.
Head to the shownotes for all the links and everything you'll need at thewhin.co/podcast]]>https://api.spreaker.com/episode/43380569Wed, 10 Feb 2021 09:07:04 +0000Katie GoudieAre you feeling overwhelmed and frustrated by keeping up with your digital during a global pandemic? You’re in good company! In this week’s episode of the Whin Big Podcast, Katie shares three golden strategies to help. If you feel like marketing is a...If you feel like marketing is a step too far for you right now, grab a pen and paper and dive into the episode. We’ve got a strategy to help you get back in control.
Head to the shownotes for all the links and everything you'll need at thewhin.co/podcast]]>1687business,marketing,overwhelm,scotland,strategy,stress,ukfalse5fullhttps://www.spreaker.com/episode/63-business-learning-and-holding-onto-hope-with-maria-jones--43248791
This week Katie enjoys a relaxing, inspiring and positive chat with Maria Jones of Yuva Yoga. Together, they share their lockdown business life experiences and how they hold onto hope, even on the darkest days. They also chat about inspirational books, the importance of connecting through newsletters and so much more.

Please note: this week’s podcast features a very open and honest conversation around Covid 19 and mental health. If you need support and help to talk through any issues affecting you during this challenging time, Mind offer support and help for free.
mind.org.uk/information-support/coronavirus]]>https://api.spreaker.com/episode/43248791Wed, 03 Feb 2021 09:00:21 +0000Katie GoudieHow are you doing in these turbulent times? If the pressure of running your own business through a national lockdown and global pandemic is wearing you down, then this week’s episode of The Whin Big Podcast could give you the inspiration and ideas for...
This week Katie enjoys a relaxing, inspiring and positive chat with Maria Jones of Yuva Yoga. Together, they share their lockdown business life experiences and how they hold onto hope, even on the darkest days. They also chat about inspirational books, the importance of connecting through newsletters and so much more.

Please note: this week’s podcast features a very open and honest conversation around Covid 19 and mental health. If you need support and help to talk through any issues affecting you during this challenging time, Mind offer support and help for free.
mind.org.uk/information-support/coronavirus]]>2859business,hope,marketing,scotland,uk,yogatrue5fullhttps://www.spreaker.com/episode/62-the-life-changing-magic-of-sorting-out-your-marketing--43107124
Katie’s had enough, and so she created the easiest marketing plan you could ever need. With just six easy-to-follow steps you can sell online in a straightforward way, and even start to enjoy the process. Get ready to throw every marketing strategy you’ve ever had in the bin!

Check out all the links and details in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/43107124Wed, 27 Jan 2021 09:00:09 +0000Katie GoudieWhy does it feel so hard to sell your products and services online? Are you fed up with learning all the little things so you can start making sales? Why can’t it feel easy, or enjoyable? If you’re getting fed up with the complexities of online...
Katie’s had enough, and so she created the easiest marketing plan you could ever need. With just six easy-to-follow steps you can sell online in a straightforward way, and even start to enjoy the process. Get ready to throw every marketing strategy you’ve ever had in the bin!

Check out all the links and details in the shownotes at thewhin.co/podcast]]>832business,marketing,scotland,system,ukfalse5fullhttps://www.spreaker.com/episode/61-group-coaching-and-sharing-your-story-online-with-gillian-mccollum--43023690
This week Katie chats with Gillian, founder of Gillian McCollum Coaching Food, body coach & yoga teacher. They talk about connecting on a deeper level with clients and get into the nitty gritty of blogs, emails and social media.
You can get all the links and resources mentioned in today's episode in the shownotes at https://thewhin.co/podcast]]>https://api.spreaker.com/episode/43023690Wed, 20 Jan 2021 09:00:00 +0000Katie GoudieHow do you know you’re ready to create a group online programme? And how do you connect with your customers online in an open and honest way when it goes against your comfort zone? All these questions are answered - and more - in this week’s episode...
This week Katie chats with Gillian, founder of Gillian McCollum Coaching Food, body coach & yoga teacher. They talk about connecting on a deeper level with clients and get into the nitty gritty of blogs, emails and social media.
You can get all the links and resources mentioned in today's episode in the shownotes at https://thewhin.co/podcast]]>3228body,business,coaching,food,health,marketing,mindset,scotland,uktrue5fullhttps://www.spreaker.com/episode/60-my-low-key-goals-for-2021--42897364As always, all links and resources featured in this episode are listed in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/42897364Wed, 13 Jan 2021 09:00:07 +0000Katie GoudieHave you set your 2021 business goals yet? If you haven’t, or you’re curious to see how other people go about goal setting during a global pandemic, then this is the podcast for you. This week, Katie reveals the 4 key goals she’s set for The Whin in...As always, all links and resources featured in this episode are listed in the shownotes at thewhin.co/podcast]]>1073business,goals,marketing,scotland,uktrue5fullhttps://www.spreaker.com/episode/59-looking-back-on-2020--42498395
This week we hear how the pandemic has completely changed Katie’s outlook on setting goals and planning, and there’s a free workbook for you to download to use on your own 2021 goal planning. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/42498395Wed, 16 Dec 2020 09:00:04 +0000Katie GoudieWith the end of 2020 just weeks away, Katie has spent time reflecting on the goals she set for the year, and the outcomes. She shares everything she’s learned with us this week in episode 59 of The Whin Big Podcast. This week we hear how the...
This week we hear how the pandemic has completely changed Katie’s outlook on setting goals and planning, and there’s a free workbook for you to download to use on your own 2021 goal planning. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>1793business,goals,marketing,planning,scotland,ukfalse4fullhttps://www.spreaker.com/episode/58-the-ultimate-guide-to-instagram-guides--42375467
Did you notice they’d snuck a new tool in without telling anyone? It looks amazing, but with all new features we know it’s brought up a heap of questions, so this week Katie guides us through the feature, If you’ve got questions, we’ve got you covered. If you’re wondering what Guides are, how you use them, and why you should use them - this is the podcast for you. Grab your notebook and let’s jump into this week’s episode. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/42375467Wed, 09 Dec 2020 09:00:18 +0000Katie GoudieHands up if you noticed a new feature on Instagram this week! Did you notice they’d snuck a new tool in without telling anyone? It looks amazing, but with all new features we know it’s brought up a heap of questions, so this week Katie guides us...
Did you notice they’d snuck a new tool in without telling anyone? It looks amazing, but with all new features we know it’s brought up a heap of questions, so this week Katie guides us through the feature, If you’ve got questions, we’ve got you covered. If you’re wondering what Guides are, how you use them, and why you should use them - this is the podcast for you. Grab your notebook and let’s jump into this week’s episode. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>1088business,instagram,marketing,scotland,ukfalse4fullhttps://www.spreaker.com/episode/57-growing-a-business-with-stories-with-jenni-weaver--42241627
Jenni attributes some of her recent success to the business coaching and programmes she’s joined since Covid. She talks us through her favourite ones and why they’ve helped her move forward in such a positive way during challenging times. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/42241627Wed, 02 Dec 2020 09:00:17 +0000Katie GoudieWelcome to episode 57 of The Whin Big Podcast where Katie meets Jenni Weaver. Co-owner of Yorkshire based deli Origin Fine Foods. They talk about growing a social media following from nothing and how the team at the deli use stories to connect with...
Jenni attributes some of her recent success to the business coaching and programmes she’s joined since Covid. She talks us through her favourite ones and why they’ve helped her move forward in such a positive way during challenging times. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>3059business,coaching,deli,instagram,marketing,scotland,training,uk,yorkshirefalse4fullhttps://www.spreaker.com/episode/56-4-easy-steps-to-instagram-reels--42140913
Once again, Katie demystifies the Instagram tools that can help you grow your business and make more sales. This week, The Whin Big Podcast is all about Reels. In just over 20 minutes she takes you through the 4 key steps of creating a Reel to post. Which means there’s REEL-ly no excuse for getting started.

And yes, that’s the end of the Reels puns. Promise! You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/42140913Wed, 25 Nov 2020 09:00:09 +0000Katie GoudieIf you’re REELing (get it?!) from the thought of learning another new tool on Instagram? Are you a tiny bit curious about using it? Maybe you’ve heard Once again, Katie demystifies the Instagram tools that can help you grow your business and make...
Once again, Katie demystifies the Instagram tools that can help you grow your business and make more sales. This week, The Whin Big Podcast is all about Reels. In just over 20 minutes she takes you through the 4 key steps of creating a Reel to post. Which means there’s REEL-ly no excuse for getting started.

And yes, that’s the end of the Reels puns. Promise! You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>1310business,digital,instagram,marketing,reels,scotland,uk,videofalse4fullhttps://www.spreaker.com/episode/55-getting-the-most-out-of-canva-yes-even-the-free-version-with-thea-newcomb--42018188
This is another jam packed Whin Big Podcast, so be sure to tune into the episode itself to get all the insight and details - and information on Thea’s special offer on Canva training especially for Whin Big Podcast listeners. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/42018188Wed, 18 Nov 2020 09:00:19 +0000Katie GoudieThis week Katie talks to Thea Newcomb, founder of Thea Newcomb Training & Consulting. This week’s guest is one of only 2 Canva ambassadors in Scotland. They talked a lot about Canva where Thea shared her incredible tips for getting the most out of...
This is another jam packed Whin Big Podcast, so be sure to tune into the episode itself to get all the insight and details - and information on Thea’s special offer on Canva training especially for Whin Big Podcast listeners. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>3001business,canva,instagram,marketing,radio,scotland,training,ukfalse4fullhttps://www.spreaker.com/episode/54-your-instagram-questions-answered--41897345
Welcome to this week’s Whin Big Podcast, episode 54 and this week Katie answers listener questions around the mighty Instagram. Grab a notebook because this week’s episode is packed with useful info on getting Instagram right for your marketing. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/41897345Wed, 11 Nov 2020 09:00:13 +0000Katie GoudieEver wondered how to build your brand identity on Instagram? Or how to find Instagram success when you’re technically challenged? When it comes to Instagram, you’ve got the questions - and we’ve got the answers! Welcome to this week’s Whin Big...
Welcome to this week’s Whin Big Podcast, episode 54 and this week Katie answers listener questions around the mighty Instagram. Grab a notebook because this week’s episode is packed with useful info on getting Instagram right for your marketing. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>1115branding,business,instagram,marketing,scotland,ukfalse4fullhttps://www.spreaker.com/episode/53-facebook-lives-good-habits-and-keeping-going-through-the-tough-times-with-zoe-longford--41775443https://api.spreaker.com/episode/41775443Wed, 04 Nov 2020 09:00:02 +0000Katie GoudieHow great would it be if you could build some healthy - and productive - habits into your weekly marketing? Meet Zoe - owner and founder of Zoe Rose Fitness who has done just that. This week she chats to Katie about introducing new habits to her...2561accountability,blogging,business,facebook,fitness,habits,marketing,scotland,uk,videofalse4fullhttps://www.spreaker.com/episode/52-3-essential-tools-for-instagram-growth-in-2020--41660185
This is Katie’s favourite topic, so pen and paper at the ready and jump into episode 52 of The Whin Big Podcast where you can grab lots of insight and actionable tips. If you’re looking to grow your reach on Instagram. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/41660185Wed, 28 Oct 2020 09:00:07 +0000Katie GoudieHas your Instagram growth slowed over the last few months? If this sounds like you, don’t panic! In this episode of The Whin Big Podcast, Katie shares the 3 essential strategies you need to keep growing your audience. This is Katie’s favourite...
This is Katie’s favourite topic, so pen and paper at the ready and jump into episode 52 of The Whin Big Podcast where you can grab lots of insight and actionable tips. If you’re looking to grow your reach on Instagram. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>699business,growth,hashtags,instagram,marketing,reels,scotland,strategy,ukfalse4fullhttps://www.spreaker.com/episode/51-how-to-build-brand-loyalty-and-knowing-your-audience-with-john-hedge-hall--41534427
John Hall (better known as Hedge), founder of Access Parkour believes it's entirely possible to do both. He talks with Katie about how he’s pivoting the business into new directions, and taking on new challenges around growing his community base online. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/41534427Wed, 21 Oct 2020 08:00:15 +0000Katie GoudieIf your business relies on face to face experiences, is it possible to grow a strong, loyal community online during the global pandemic? And how easy is it to navigate new services and audiences when you’ve never marketed to them before? John Hall...
John Hall (better known as Hedge), founder of Access Parkour believes it's entirely possible to do both. He talks with Katie about how he’s pivoting the business into new directions, and taking on new challenges around growing his community base online. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>2525business,community,lean,linkedin,marketing,parkour,scotland,scottish,startup,ukfalse4fullhttps://www.spreaker.com/episode/50-the-whin-big-podcast-s-greatest-hits--41423829
As you know by now, our show notes are the highlights from each episode, so click on play to make sure you tap into all the marketing gold! This episode is positively sparkling with insight and advice, you don’t want to miss anything here! You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/41423829Wed, 14 Oct 2020 08:00:16 +0000Katie GoudieThis week we’re looking at the highlights of the podcast’s first year. Katie takes us through her favourite guest interviews and shares the best tips from the first 50 shows, including social media tactics and business strategy and so much more. As...
As you know by now, our show notes are the highlights from each episode, so click on play to make sure you tap into all the marketing gold! This episode is positively sparkling with insight and advice, you don’t want to miss anything here! You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>2918contentcreation,influencermarketing,marketingadvice,marketingideas,marketingonfacebook,marketingstratagy,marketingtips,marketingtools,podcastguests,podcastingtips,prtips,scottishpodcast,seotipstrue4fullhttps://www.spreaker.com/episode/49-seo-tips-for-business-owners-like-you-with-caroline-phillips--41304300
Caroline shares 4 easy to action SEO tips for business owners like you Caroline talk about joys of running a business, building a team and the challenges of working from home during lockdown. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/41304300Wed, 07 Oct 2020 08:00:09 +0000Katie GoudieAre you one of the thousands of business owners looking to improve your online visibility on Google? This is one episode you won’t want to miss as Katie talks to Caroline Phillips - owner and founder of SEO Alba Services and Alba Business Director....
Caroline shares 4 easy to action SEO tips for business owners like you Caroline talk about joys of running a business, building a team and the challenges of working from home during lockdown. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>2310business,marketing,scotland,seo,ukfalse4fullhttps://www.spreaker.com/episode/48-3-strategies-to-organise-your-marketing-even-when-you-hate-getting-organised--41176931https://api.spreaker.com/episode/41176931Wed, 30 Sep 2020 08:00:03 +0000Katie GoudieAlways falling behind with your marketing efforts? Sick of playing catch up? This week Katie shares the 3 fail safe strategies she uses across The Whin to keep on top of all the moving parts of marketing and continue to grow our audience and the...1360accountability,business,coach,marketing,organising,planning,scotland,ukfalse4fullhttps://www.spreaker.com/episode/47-online-events-and-virtual-teams-with-lizzie-brough--40973804
This week Katie meets Lizzie Brough from Hey Summit. They share marketing tips around building case studies and talk about using online summits as a way to capture leads. They also talk about managing virtual teams and the differences in working with start ups and small businesses. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/40973804Wed, 23 Sep 2020 08:00:04 +0000Katie GoudieCan online summits help you reach a wider audience? And how easy is it to keep remote teams motivated and feeling connected? If you’ve considered hosting online events, or wondering what the long term impact of remote working will be then you’ll want...
This week Katie meets Lizzie Brough from Hey Summit. They share marketing tips around building case studies and talk about using online summits as a way to capture leads. They also talk about managing virtual teams and the differences in working with start ups and small businesses. You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>2861business,conference,digital,events,global,heysummit,marketing,online,remote,scotland,uk,virtualfalse4fullhttps://www.spreaker.com/episode/46-12-important-lessons-from-my-first-year-of-podcasting--40917992
It’s a special episode today as it’s the Whin Big podcast’s first birthday! We celebrate by sharing 12 important lessons Katie has learned in the past 12 months of podcasting.

As always - You can find all the links and resources from this episode at thewhin.co/podcast.]]>https://api.spreaker.com/episode/40917992Wed, 16 Sep 2020 08:00:18 +0000Katie GoudieHave you ever wondered what it’s like to run a podcast? Maybe it’s something you’re considering for your own business? It’s a special episode today as it’s the Whin Big podcast’s first birthday! We celebrate by sharing 12 important lessons Katie has...
It’s a special episode today as it’s the Whin Big podcast’s first birthday! We celebrate by sharing 12 important lessons Katie has learned in the past 12 months of podcasting.

As always - You can find all the links and resources from this episode at thewhin.co/podcast.]]>2433business,marketing,podcasting,scotlandfalse4fullhttps://www.spreaker.com/episode/45-top-tips-on-pr-social-media-and-website-strategies-with-nikki-tony-from-digital-glue--40752233
Well, wonder no more! This week, Katie talks to Nikki and Tony from Digital Glue - a digital marketing agency based in Birmingham. Jump in the episode for some great insight, advice and ideas to attracting new customers using PR, social media and website strategies.

You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/40752233Wed, 09 Sep 2020 08:00:11 +0000Katie GoudieEver wondered what secrets marketing experts have when it comes to marketing their own company? If only you could tap into that secret sauce and use it for your own business marketing! Well, wonder no more! This week, Katie talks to Nikki and Tony...
Well, wonder no more! This week, Katie talks to Nikki and Tony from Digital Glue - a digital marketing agency based in Birmingham. Jump in the episode for some great insight, advice and ideas to attracting new customers using PR, social media and website strategies.

You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>2311birmingham,business,digital,marketing,pr,scotland,strategy,uk,webinar,websitefalse4fullhttps://www.spreaker.com/episode/44-the-insiders-guide-to-an-online-sales-funnel--40636351Dive into this week’s episode of the Whin Big podcast where we guide you through the selling systems we use here at The Whin HQ.
Together, we’ll look at the tools, assets and emails we use when setting up our sales funnel and there are lots of screenshots and resources to help you set up your own.

Does this sound like you? Then dive into this week’s episode of The Whin Big Podcast where we guide you through the selling systems Katie uses for selling The Whin’s services online.

Together, we’ll look at the tools, assets and emails we use when setting up our sales funnel and there are lots of screenshots and resources at the end of the show notes to help you set up your own.
As always - You can find all the links and resources from this episode at thewhin.co/podcast.]]>https://api.spreaker.com/episode/40636351Wed, 02 Sep 2020 08:00:09 +0000Katie GoudieAre you set up for selling your products and services online? Selling online can be tricky to figure out on your own, so finding a straightforward method that works is a priority for many. Dive into this week’s episode of the Whin Big podcast where we...Dive into this week’s episode of the Whin Big podcast where we guide you through the selling systems we use here at The Whin HQ.
Together, we’ll look at the tools, assets and emails we use when setting up our sales funnel and there are lots of screenshots and resources to help you set up your own.

Does this sound like you? Then dive into this week’s episode of The Whin Big Podcast where we guide you through the selling systems Katie uses for selling The Whin’s services online.

Together, we’ll look at the tools, assets and emails we use when setting up our sales funnel and there are lots of screenshots and resources at the end of the show notes to help you set up your own.
As always - You can find all the links and resources from this episode at thewhin.co/podcast.]]>1076business,funnel,marketing,online,sales,scotland,ukfalse4fullhttps://www.spreaker.com/episode/43-finding-your-true-marketing-voice-and-going-into-business-with-a-friend-with-louise-spence--40484025
Have you struggled with finding your true voice when it comes to marketing your business online? Or would you find business life easier if you had a business partner to share the load with? Louise Spence faced these challenges when starting out and shares her insight with Katie in this week’s episode.

You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/40484025Wed, 26 Aug 2020 08:00:16 +0000Katie GoudieThis week we meet Louise Spence, one half of the Edinburgh based business consultancy firm Headspace for Business. Have you struggled with finding your true voice when it comes to marketing your business online? Or would you find business life...
Have you struggled with finding your true voice when it comes to marketing your business online? Or would you find business life easier if you had a business partner to share the load with? Louise Spence faced these challenges when starting out and shares her insight with Katie in this week’s episode.

You can find a summary and all the links in the show notes at thewhin.co/podcast.]]>3487blogging,business,friends,linkedin,marketing,partnership,scotland,ukfalse4fullhttps://www.spreaker.com/episode/42-a-simplified-instagram-strategy-for-busy-business-owners--40367777
Sound familiar? Well, not for long.

In this week’s podcast we’re going to get rid of all the extra, often unnecessary stuff that blocks you from successful Instagram marketing. We’ll guide you through the steps to craft a simple and effective Instagram strategy in just 3 steps. You’ll start to attract new followers and grow your business without the headaches and tension. It’s all about getting your Insta foundations in order and there’s no time like right now to get started on that. As always - You can find all the links and resources from this episode at thewhin.co/podcast.]]>https://api.spreaker.com/episode/40367777Wed, 19 Aug 2020 08:00:15 +0000Katie GoudieWhen it comes to marketing on Instagram do you feel overwhelmed at all the moving parts? With so many post options and tools available it’s easy to feel overloaded. Headaches, frustration and overwhelm are rarely far away. In this week’s podcast, we...
Sound familiar? Well, not for long.

In this week’s podcast we’re going to get rid of all the extra, often unnecessary stuff that blocks you from successful Instagram marketing. We’ll guide you through the steps to craft a simple and effective Instagram strategy in just 3 steps. You’ll start to attract new followers and grow your business without the headaches and tension. It’s all about getting your Insta foundations in order and there’s no time like right now to get started on that. As always - You can find all the links and resources from this episode at thewhin.co/podcast.]]>1286business,instagram,marketing,scotland,strategy,ukfalse4fullhttps://www.spreaker.com/episode/41-remote-working-and-the-secret-to-finding-online-clients-with-elizabeth-mcintyre--40193329https://api.spreaker.com/episode/40193329Wed, 12 Aug 2020 08:00:21 +0000Katie GoudieThis week Katie talks to Elizabeth McIntyre - copywriter and founder of Crisp Copy. Elizabeth started her business while travelling around South East Asia after her original work plans fell through. This week Katie and Elizabeth chat about working for...2953copywriting,edinburghbusiness,findingclients,internationalnetwork,mailinglisttips,marketingstratagy,onlineclients,remoteworkingfalse4fullhttps://www.spreaker.com/episode/40-inside-the-facebook-creator-studio-hint-it-s-for-instagram-too--40122427https://api.spreaker.com/episode/40122427Wed, 05 Aug 2020 08:00:09 +0000Katie GoudieAnnoyed about how much time you spend on your phone creating Instagram posts? Prepare for your mind (and old Instagram workflow habits) to be blown as we walk you through Facebook Creator Studio. In this week’s episode, you’ll find lots of tips on the...1094businessmarketing,canva,facebookcreatorstudio,instagramcreatorstudio,instagramposts,instagramtips,instagramtv,instagramworkflowfalse4fullhttps://www.spreaker.com/episode/39-the-barriers-to-making-great-content-marketing-two-businesses-and-seo-with-ahmed-khalifa--40001738https://api.spreaker.com/episode/40001738Wed, 29 Jul 2020 08:00:16 +0000Katie GoudieIn this week’s episode, Katie talks to Ahmed Khalifa, an SEO expert and deaf awareness advocate. Katie and Ahmed discuss the barriers to making great content, of marketing two separate businesses and Ahmed shares his techniques to staying consistent...2868accessible,analytics,business,conversion,deafawareness,marketing,scotland,seo,ukfalse4fullhttps://www.spreaker.com/episode/38-how-to-do-hashtag-research-for-instagram-4-easy-steps--39862160https://api.spreaker.com/episode/39862160Wed, 22 Jul 2020 08:00:20 +0000Katie GoudieAre hashtags really the answer to getting your business in front of new audiences and potential customers on Instagram? And if so - how can you harness hashtags quickly and easily? As always - You can find all the links and resources from this episode...1729business,grow,hashtagresearch,hashtags,instagram,marketing,scotland,ukfalse4fullhttps://www.spreaker.com/episode/37-vintage-design-etsy-and-building-self-confidence-with-rose-nicoll--39682954This is episode 37 and Katie meets Rose Nicoll of Dolly Dimple Design. Rose talks about her love of 1950s vintage and how it inspired her to design, manufacture and sell colourful vintage inspired acrylic jewellery around her full-time job. In the podcast she shares her experiences using Etsy and Shopify and they discuss the lurking monster of Imposter Syndrome and how building self confidence is good for your small business. You can find a summary and all the links in the shownotes at thewhin.co/podcast.]]>https://api.spreaker.com/episode/39682954Wed, 15 Jul 2020 08:00:20 +0000Katie GoudieHave you ever toyed with the idea of turning something you love into a product-based business on the side of your day job? If you want to know more about it, then you’ll love this week’s episode of The Whin Big podcast. This is episode 37 and Katie...This is episode 37 and Katie meets Rose Nicoll of Dolly Dimple Design. Rose talks about her love of 1950s vintage and how it inspired her to design, manufacture and sell colourful vintage inspired acrylic jewellery around her full-time job. In the podcast she shares her experiences using Etsy and Shopify and they discuss the lurking monster of Imposter Syndrome and how building self confidence is good for your small business. You can find a summary and all the links in the shownotes at thewhin.co/podcast.]]>2828aberdeen,authentic,business,community,design,etsy,impostersyndrome,jewellery,marketing,scotland,shopify,vintagefalse4fullhttps://www.spreaker.com/episode/36-three-ways-to-grow-your-instagram-audience-with-comments--37570203https://api.spreaker.com/episode/37570203Wed, 08 Jul 2020 08:00:09 +0000Katie GoudieAre you fed up with the slow growth of your business Instagram account? Would you in on a few tips to take your audience size up a notch? In this week’s episode of The Whin Big Podcast, we do just that. You can find a summary and all the links in the...1470business,growth,instagram,media,scotland,social,ukfalse4fullhttps://www.spreaker.com/episode/35-tearooms-influencers-and-seizing-opportunities-with-sophie-barham--35094941Welcome to episode 35 of The Whin Big Podcast, where Katie chats with Sophie Baram co-founder of the much loved Dingle Hill Tearooms and Dingle Marsh Barns Cottages on the Suffolk and Devon coast. As well as talking about stories and influencer marketing they discuss the benefits of founding a business with your parents and Sophie talks about her love of being able to give back to her local economy.]]>https://api.spreaker.com/episode/35094941Wed, 01 Jul 2020 08:00:15 +0000Katie GoudieHow important are the behind-the-scenes stories of your business and can authentic influencer marketing opportunities open up when you make genuine connections with your customers? Welcome to episode 35 of The Whin Big Podcast, where Katie chats with...Welcome to episode 35 of The Whin Big Podcast, where Katie chats with Sophie Baram co-founder of the much loved Dingle Hill Tearooms and Dingle Marsh Barns Cottages on the Suffolk and Devon coast. As well as talking about stories and influencer marketing they discuss the benefits of founding a business with your parents and Sophie talks about her love of being able to give back to her local economy.]]>2696business,family,influencer,local,marketing,scotland,suffolk,tearooms,ukfalse4fullhttps://www.spreaker.com/episode/34-four-lessons-i-learned-from-failing-at-blogging--32832609Jump into this week’s episode for ideas to turn your blogging failures into content success.
You can find all the links and resources mentioned in the episode at thewhin.co/podcast]]>https://api.spreaker.com/episode/32832609Wed, 24 Jun 2020 08:00:00 +0000Katie GoudieDo you find it impossible to write blogs consistently? Do you wish it could be an easier task or find an alternative to blogging altogether? This week on the Whin Big Podcast, we share 4 reasons why I failed at blogging, and the lessons I learned....Jump into this week’s episode for ideas to turn your blogging failures into content success.
You can find all the links and resources mentioned in the episode at thewhin.co/podcast]]>1333blogging,business,failure,marketing,podcasting,scotland,ukfalse4fullhttps://www.spreaker.com/episode/33-getting-qualified-vs-learning-on-the-job-with-david-christie--31391658We discuss these themes, and many more, in The Whin Big Podcast this week where we meet David Christie of Camber Media. David and Katie chat about the similarities between racing driver and influencer marketing, personal self-development, finding a consistent voice online and future predictions about community in marketing. This week’s podcast is a thrilling ride, so let’s buckle up and get into it the episode! You can find all the links in the show notes at thewhin.co/podcast]]>https://api.spreaker.com/episode/31391658Wed, 17 Jun 2020 08:00:00 +0000Katie GoudieHow many qualifications DO you need before you feel legitimate? And if traditional qualifications aren’t for you - what books could you read to give you the edge on sales and marketing for your own business marketing? We discuss these themes, and...We discuss these themes, and many more, in The Whin Big Podcast this week where we meet David Christie of Camber Media. David and Katie chat about the similarities between racing driver and influencer marketing, personal self-development, finding a consistent voice online and future predictions about community in marketing. This week’s podcast is a thrilling ride, so let’s buckle up and get into it the episode! You can find all the links in the show notes at thewhin.co/podcast]]>3156education,influencers,instagram,marketing,motorsports,scotland,social,ukfalse4fullhttps://www.spreaker.com/episode/32-instagram-without-the-imposter-syndrome--28388029https://api.spreaker.com/episode/28388029Wed, 27 May 2020 08:00:03 +0000Katie GoudieHow often do you leave Instagram feeling rubbish about everything in your business? When competitor research becomes comparison negativity, how can you claw back from the fatigue? This week’s podcast is all about combating Instagram comparison chaos...1523business,imposter,instagram,marketing,mindset,research,scotland,syndrome,ukfalse4fullhttps://www.spreaker.com/episode/quarantalks-27-when-a-crisis-brings-clarity-with-abi-cornwall--28047447https://api.spreaker.com/episode/28047447Fri, 22 May 2020 11:49:57 +0000Katie GoudieToday on Quarantalks I'm chatting with Abi Cornwall, who is a creative copywriter with a background in marketing. We talked about how lockdown impacted Abi's clients, but also the impact that had for her on helping her get on and do the type of...710business,content,freelancing,marketing,scotland,uk,writingfalse3fullhttps://www.spreaker.com/episode/31-instagram-press-releases-blogging-and-all-things-pr-with-elaine-fleming--27853924
Let’s find out in this week’s Whin Big podcast, where we meet Elaine Fleming, Director & Founder of Ginger PR. We unravel the success formula behind attention-grabbing press releases, discuss how time tracking can change the way you run your business, and learn how adding a cheeky sprinkle of antagonism into your daily social media posts can go a long way to making an impact online! You can find links to everything mentioned in today's episode in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/27853924Wed, 20 May 2020 08:00:00 +0000Katie GoudieHow do you know your story could be newsworthy? Is there a special kind of magic needed to write newsworthy press releases? And if so, can anybody tap into it so their stories are snapped up by journalists? Let’s find out in this week’s Whin Big...
Let’s find out in this week’s Whin Big podcast, where we meet Elaine Fleming, Director & Founder of Ginger PR. We unravel the success formula behind attention-grabbing press releases, discuss how time tracking can change the way you run your business, and learn how adding a cheeky sprinkle of antagonism into your daily social media posts can go a long way to making an impact online! You can find links to everything mentioned in today's episode in the shownotes at thewhin.co/podcast]]>2631blogging,business,instagram,journalism,marketing,pr,press,scotland,ukfalse4fullhttps://www.spreaker.com/episode/quarantalks-26-make-it-together-with-amy-buchanan--27743498https://api.spreaker.com/episode/27743498Tue, 19 May 2020 08:12:19 +0000Katie GoudieToday on Quarantalks I'm chatting with Amy Buchanan, founder of the Edinburgh Craft Club. Normally Amy's workshops are very hands on, in person, with lots of materials, so it's been quite a transition to at-home, online versions. Amy and I also talked...596business,craft,edinburgh,membership,scotland,workshopsfalse3fullhttps://www.spreaker.com/episode/quarantalks-25-co-working-remotely-with-teresa-jackson--27093868https://api.spreaker.com/episode/27093868Fri, 15 May 2020 09:30:14 +0000Katie GoudieToday on Quarantalks I'm chatting with Teresa Jackson, who owns Collabor8te, a co-working space in Glasgow. We talked about how they've continued to support their community during the lockdown, and the preparations they're making in advance of...830business,community,coworking,scotland,ukfalse3fullhttps://www.spreaker.com/episode/30-the-not-a-strategy-approach-to-marketing-on-instagram--27194803You’re not alone. In fact, here at The Whin, we like to keep our social media marketing as loose plans, rather than strict rules. And if you want to get the most out of your posts on Instagram without tracking data or planning weeks ahead, this week’s podcast helps you do just that.
You can find all the links and resources mentioned in this episode at thewhin.co/podcast
If you want to get it touch, DM on Instagram @thewhinco or email curious@thewhin.co]]>https://api.spreaker.com/episode/27194803Wed, 13 May 2020 08:00:13 +0000Katie GoudieWhen it comes to marketing your business on Instagram, do you hate the idea of working to a timetable or content planner? You’re not alone. In fact, here at The Whin, we like to keep our social media marketing as loose plans, rather than strict rules....You’re not alone. In fact, here at The Whin, we like to keep our social media marketing as loose plans, rather than strict rules. And if you want to get the most out of your posts on Instagram without tracking data or planning weeks ahead, this week’s podcast helps you do just that.
You can find all the links and resources mentioned in this episode at thewhin.co/podcast
If you want to get it touch, DM on Instagram @thewhinco or email curious@thewhin.co]]>1401business,content,instagram,marketing,planning,scotlandfalse4fullhttps://www.spreaker.com/episode/quarantalks-24-slowing-down-with-flora-collingwood-norris--27093867https://api.spreaker.com/episode/27093867Mon, 11 May 2020 14:02:23 +0000Katie GoudieToday on Quarantalks, Flora Collingwood-Norris had a chat with me about how her knitwear business has changed under lockdown. There have been wide-ranging disruptions to supply chains, and an upcoming trip to Japan is on hold. We talked about how...660business,colour,design,knitwear,manufacturing,scotland,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-23-first-thoughts-on-reopening-with-allison-harrison--26898690https://api.spreaker.com/episode/26898690Fri, 08 May 2020 09:01:12 +0000Katie GoudieToday on Quarantalks, I'm chatting with Allison Harrison, owner of Hot Yoga Edinburgh. We chatted about how their class teachers and students responded to the move to live-streamed yoga classes, including the impact it had on their Yoga Teacher...853business,edinburgh,planning,scotland,training,uk,yogafalse3fullhttps://www.spreaker.com/episode/29-engaging-on-twitter-and-reflecting-on-your-priorities-with-helen-denny--26498475This week’s episode is with Helen Denny from Not 9 to 5 – an event and training consultancy that supports individuals and businesses transitioning to a more flexible work life.
You’ll hear great advice on growing an engaged audience on Twitter and Instagram, using hashtags for better engagement and balancing marketing and networking both online and in the real world.]]>https://api.spreaker.com/episode/26498475Wed, 06 May 2020 08:00:14 +0000Katie GoudieEver dreamt of escaping the restrictive 9-5 to grow a more flexible and positive business? This week’s episode is with Helen Denny from Not 9 to 5 – an event and training consultancy that supports individuals and businesses transitioning to a more...This week’s episode is with Helen Denny from Not 9 to 5 – an event and training consultancy that supports individuals and businesses transitioning to a more flexible work life.
You’ll hear great advice on growing an engaged audience on Twitter and Instagram, using hashtags for better engagement and balancing marketing and networking both online and in the real world.]]>1974business,edinburgh,flexible,freelancer,hashtag,instagram,london,marketing,scotland,strategy,twitter,uk,workingfalse4fullhttps://www.spreaker.com/episode/quarantalks-22-setting-new-goals-with-katie-goudie--26689246https://api.spreaker.com/episode/26689246Mon, 04 May 2020 12:00:23 +0000Katie GoudieToday on Quarantalks, I'm sharing some insight into how things have changed here at The Whin over the last few weeks. I also take you through some simple exercises you can follow to help you review your 2020 goals and create new and updated ones so...10452020,business,edinburgh,goals,planning,scotland,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-21-don-t-miss-the-moment-with-laura-ogilvie-jones--26498474https://api.spreaker.com/episode/26498474Fri, 01 May 2020 14:17:04 +0000Katie GoudieToday on Quarantalks my guest is Laura Ogilvie-Jones, who is a life and career coach here in Edinburgh. We talked about how she's introduced daily videos to her marketing, and also how she's been able to take up some new opportunities in her network...824business,careers,coaching,edinburgh,marketing,networking,scotlandfalse3fullhttps://www.spreaker.com/episode/quarantalks-20-healthy-mind-healthy-body-with-beth-connon--26410155https://api.spreaker.com/episode/26410155Thu, 30 Apr 2020 19:46:28 +0000Katie GoudieToday on Quarantalks I spoke with Beth Connon, who runs Sweat With Beth. Although she's primarily a personal trainer, Beth explained how she helps her clients, including pregnant women and new mums, to also support their mental health, and see the...1069business,edinburgh,fitness,health,marketing,maternal,pregnancy,pt,scotland,wellbeingfalse3fullhttps://www.spreaker.com/episode/quarantalks-19-get-to-know-your-own-brand-with-hollie-ellis--26275656https://api.spreaker.com/episode/26275656Tue, 28 Apr 2020 14:16:41 +0000Katie GoudieThis episode of Quarantalks features Hollie Ellis, founder of Hollie Ellis Design. She shared three things all business owners can do to work on their brand, if they have a bit of down time. We also talked about how her business has been adapting, and...603branding,business,marketing,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-18-tough-decisions-with-mike-mcgrail--26210390https://api.spreaker.com/episode/26210390Mon, 27 Apr 2020 15:57:43 +0000Katie GoudieIn today's episode of Quarantalks, I'm chatting with Mike McGrail about the difficult decisions he's been forced to make for his business in recent weeks. We talked about the new projects he's investing his time in, and how his honesty and openness...618business,marketing,scotland,uk,videofalse3fullhttps://www.spreaker.com/episode/quarantalks-17-leading-with-kindness-with-laura-williams--25974004https://api.spreaker.com/episode/25974004Fri, 24 Apr 2020 08:00:17 +0000Katie GoudieToday on Quarantalks, Laura Williams, founder of the Modern Nursery, shared with me some insight into how their business has changed in the last few weeks. Although some elements are the same - they still sell kid-focused Scandi furniture from an...648business,leadership,parenting,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-16-from-gym-sessions-to-at-home-workouts-with-will-brown-and-john-soulsby--25952141https://api.spreaker.com/episode/25952141Thu, 23 Apr 2020 11:54:29 +0000Katie GoudieToday's guests on Quarantalks are Will and John from Athlete Training Systems, an Edinburgh-based gym. We talked about how they've had to change most aspects of the service they normally deliver, with different programmes and free online sessions,...1017business,gym,powerlifting,pt,scotland,uk,workoutfalse3fullhttps://www.spreaker.com/episode/quarantalks-15-new-strategies-for-an-online-audience-with-jacky-clarke--25758541https://api.spreaker.com/episode/25758541Wed, 22 Apr 2020 09:52:54 +0000Katie GoudieToday's guest on Quarantalks is Jacky Clarke, founder of Clarke Learning. Jacky's day-to-day work used to involve training clients in business strategy, face-to-face. Over the last month she's had to apply her skills and expertise to her own business...1011false3fullhttps://www.spreaker.com/episode/quarantalks-14-social-distancing-in-sweden-with-petra-henderson--25758540https://api.spreaker.com/episode/25758540Tue, 21 Apr 2020 09:57:18 +0000Katie GoudieToday on Quarantalks I've been chatting with Petra Henderson, who runs a wellbeing business called Balanced By Nature with her husband in Sweden. We talked about her first forays into online delivery, and the different impact of the different social...829business,sweden,uk,wellbeing,yogafalse3fullhttps://www.spreaker.com/episode/quarantalks-13-adapting-to-isholeation-with-larah-bross--25758539https://api.spreaker.com/episode/25758539Mon, 20 Apr 2020 08:58:26 +0000Katie GoudieToday on Quarantalks I'm chatting with Larah Bross, founder of Bross Bagels in Edinburgh. We talked about how the business has transitioned from a small chain of bagel shops, into a city-wide deli delivery service within a matter of days! This has...672bagels,business,deli,edinburgh,food,scotlandfalse3fullhttps://www.spreaker.com/episode/quarantalks-12-remote-working-with-gordon-kedslie--25637384https://api.spreaker.com/episode/25637384Fri, 17 Apr 2020 08:36:58 +0000Katie GoudieIn this episode of Quarantalks I had a chat with Gordon Kedslie, one of the team at Cobry. They're specialists in G-Suite products so we talked a little about those, particularly Google Meet, for anyone looking at their video conferencing options. We...729business,google,gsuite,remote,scotland,uk,workingfalse3fullhttps://www.spreaker.com/episode/quarantalks-11-managing-your-time-with-laura-vanderkam--25408614https://api.spreaker.com/episode/25408614Thu, 16 Apr 2020 10:25:11 +0000Katie GoudieToday's guest on Quarantalks is Laura Vanderkam, an author and expert in time management, and host of the podcasts Before Breakfast and The New Corner Office. Laura shared with us her advice for business owners who lack structure now they're working...736business,organisation,parenting,productivity,time,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-10-saying-yes-to-the-challenge-with-alice-allum--25408612https://api.spreaker.com/episode/25408612Wed, 15 Apr 2020 08:17:14 +0000Katie GoudieToday on Quarantalks I spoke with Alice Allum, who's a women's coach and runs an online spiritual membership. We had a very inspirational chat about the challenge and opportunity presented by the current crisis, and how Alice is facing it with a...936abundance,business,mindset,spirituality,uktrue3fullhttps://www.spreaker.com/episode/quarantalks-9-managing-the-overwhelm-with-steph-douglas--25408613https://api.spreaker.com/episode/25408613Tue, 14 Apr 2020 11:57:43 +0000Katie GoudieToday on Quarantalks I'm chatting with Steph Douglas, founder of Don't Buy Her Flowers, about how her business has adapted to new restrictions and an increase in demand. We talked through the change in how she manages her team, how they've changed...875business,managing,marketing,parenting,ppc,uktrue3fullhttps://www.spreaker.com/episode/quarantalks-8-opportunity-vs-reality-with-lucinda-bray--25408615www.futrsm.pl]]>https://api.spreaker.com/episode/25408615Mon, 13 Apr 2020 10:35:54 +0000Katie GoudieToday on Quarantalks, I caught up with Lucinda Bray, founder of FUTRSMPL, the world's first online marketing strategy builder. We talked about the opportunity presented by a digital tool during this current crisis, and how that conflicts with the...www.futrsm.pl]]>985business,marketing,parenting,scotland,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-7-support-to-survive-with-susan-harkins--25058344https://api.spreaker.com/episode/25058344Fri, 10 Apr 2020 08:00:16 +0000Katie GoudieIn this episode of Quarantalks, I'm talking to Susan Harkins, head of Business Gateway Edinburgh, about how they are adapting their services to support new and established businesses to survive the current crisis. We talk about the range of new...519business,edinburgh,scotland,support,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-6-telling-the-right-stories-with-stacey-macdonald--25014850https://api.spreaker.com/episode/25014850Thu, 09 Apr 2020 08:00:06 +0000Katie GoudieIn today's episode of Quarantalks, I spoke with Stacey Macdonald about how we can adapt the stories we tell in our marketing. It's more important than ever to show some humanity and connect with your customers, and Stacey's got some great tips on...582business,communications,marketing,scotland,storybrand,storytelling,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-5-from-workshops-to-webinars-with-keith-jeffrey--24874926https://api.spreaker.com/episode/24874926Tue, 07 Apr 2020 08:00:13 +0000Katie GoudieIn this episode of Quarantalks, I spoke with Keith Jeffrey about how he has been working with his team to transform their in-person workshops to online webinars. We talked through some tips for using Zoom Webinars, and for how to present on video in...873business,scotland,support,training,uk,webinars,workshops,zoomfalse3fullhttps://www.spreaker.com/episode/quarantalks-4-handling-stress-with-gin-lalli--24874927https://api.spreaker.com/episode/24874927Mon, 06 Apr 2020 08:10:35 +0000Katie GoudieIn today's episode of Quarantalks, I had a chat with Gin Lalli, a psychotherapist who helps people handle stress and anxiety. We talked about how her business has adapted to the crisis, and the most important thing we can do to help ourselves stay...859business,coronavirus,scotland,sleep,stress,ukfalse3fullhttps://www.spreaker.com/episode/quarantalks-3-support-for-business-with-richard-ellis-and-jo-davidson--24771255https://api.spreaker.com/episode/24771255Fri, 03 Apr 2020 08:09:00 +0000Katie GoudieOn today's episode of Quarantalks I spoke to Richard Ellis and Jo Davidson from the Edinburgh Chamber of Commerce. We talked about how the Chamber have expanded their informational activities and adapted their networking ones. We also talked about the...1027business,chamber,commerce,edinburgh,scotland,supportfalse3fullhttps://www.spreaker.com/episode/quarantalks-2-adapt-to-survive-with-lisa-bean--24722840https://api.spreaker.com/episode/24722840Thu, 02 Apr 2020 08:00:05 +0000Katie GoudieIn the next episode of Quarantalks, I had a chat with Lisa Bean, a business coach and inspirational speaker. We discussed how you can stay focused on your long-term vision whilst making smart short-term decisions to change and adapt. Find us on...685business,coach,coronavirus,scotland,uktrue3fullhttps://www.spreaker.com/episode/quarantalks-1-on-podcasting-with-keith-easton--24702145https://api.spreaker.com/episode/24702145Wed, 01 Apr 2020 07:57:54 +0000Katie GoudieIn the first episode of our new special series, Quarantalks, I had a chat with Keith Easton, owner of The WEL Podcast studio. We discussed how businesses are adapting the way they make podcasts, and why it's important to stay connected. Find us on...754business,coronavirus,podcasting,scotland,ukfalse3fullhttps://www.spreaker.com/episode/28-don-t-wait-for-things-to-be-perfect-just-start-with-zoe-berry-and-victoria-mchugh--24209084It's time to get organized. In this episode, I’m with Zoë Berry and Victora McHugh, who are both professional organizers here in Edinburgh.

We talked a lot about organizing and what it was like when Zoe and Victoria came to my home and office. But we also talked about marketing, including the best times to post in Facebook groups, and the Instagram phenomenon of top to tidy.

You can find all the links and resources we discussed in the shownotes at thewhin.co/podcast]]>https://api.spreaker.com/episode/24209084Wed, 25 Mar 2020 09:00:08 +0000Katie GoudieNote: This episode was pre recorded back in February and makes no mention of the Coronavirus or anything related! It's time to get organized. In this episode, I’m with Zoë Berry and Victora McHugh, who are both professional organizers here in...It's time to get organized. In this episode, I’m with Zoë Berry and Victora McHugh, who are both professional organizers here in Edinburgh.

We talked a lot about organizing and what it was like when Zoe and Victoria came to my home and office. But we also talked about marketing, including the best times to post in Facebook groups, and the Instagram phenomenon of top to tidy.

You can find all the links and resources we discussed in the shownotes at thewhin.co/podcast]]>2625business,edinburgh,marketing,organising,professional,scotland,tidying,ukfalse2fullhttps://www.spreaker.com/episode/27-creating-your-pinterest-marketing-strategy--23982928https://api.spreaker.com/episode/23982928Wed, 18 Mar 2020 09:00:03 +0000Katie GoudieAre you ready to start driving a whole heap of traffic to your website? In this podcast we’re going to talk about how you can really work with Pinterest as a marketing tool. We’ll look at some specific strategies you can implement to connect with your...944business,digital,marketing,online,pinterest,scotland,ukfalse2fullhttps://www.spreaker.com/episode/26-it-can-t-be-a-business-it-s-a-community-group-with-jess-brown--23508745https://api.spreaker.com/episode/23508745Wed, 11 Mar 2020 09:00:05 +0000Katie GoudieMeet Jess Brown, founder of the global Japanese language community The Nihongo Connection. Jess shared the story of how the conversation clubs began. We talked about how you can change and improve on your offerings while still serving your customers....2476business,edinburgh,instagram,japanese,language,marketing,nihongo,online,schoolfalse2fullhttps://www.spreaker.com/episode/25-start-marketing-on-pinterest-in-30-minutes--23391213https://api.spreaker.com/episode/23391213Wed, 04 Mar 2020 09:00:17 +0000Katie GoudieHave you been making excuses about why you can’t market your business on Pinterest? In this podcast, I will give you a super quick, 30 minute process you can follow to get some content up on Pinterest and start driving traffic to your website. We’ll...1092business,marketing,media,pinterest,scotland,social,ukfalse2fullhttps://www.spreaker.com/episode/24-the-community-has-grown-authentically-i-just-brought-some-people-together-with-kim-wilson--23032906https://api.spreaker.com/episode/23032906Wed, 26 Feb 2020 09:00:15 +0000Katie GoudieMeet Kim Wilson, personal trainer and founder of the Athena army. Kim and I talked about choosing not to use Twitter and TikTok, saving for your tax bill, and what it's like to run a purpose driven business with a community that builds itself. You can...2230business,community,edinburgh,facebook,feminism,instagram,marketing,media,powerlifting,scotland,scottish,social,strength,tiktok,twitter,whatsapp,womentrue2fullhttps://www.spreaker.com/episode/23-an-introduction-to-instagram-tv--22926621https://api.spreaker.com/episode/22926621Wed, 19 Feb 2020 09:00:12 +0000Katie GoudieAre you curious about this whole IGTV thing? In this podcast I'll be helping you finally figure out what's going on with IGTV and how you can get started. We'll cover the basics of how to create your channel, and how to upload and promote your very...1317business,igtv,instagram,marketing,media,scotland,scottish,social,uk,videofalse2fullhttps://www.spreaker.com/episode/22-leith-walk-police-box-even-the-story-behind-it-is-a-little-bit-wacky-with-monty-roy--22620312https://api.spreaker.com/episode/22620312Wed, 12 Feb 2020 09:00:34 +0000Katie GoudieIn this podcast I’m delighted to be joined by Monty Roy who owns and runs the Leith Walk Police Box. Monty told us all about her journey with the police box, and how it became the wonderful community pop up space that it is now. She also shared how...2644false2fullhttps://www.spreaker.com/episode/21-find-marketing-strategies-for-your-personality--22371871https://api.spreaker.com/episode/22371871Wed, 05 Feb 2020 09:00:06 +0000Katie GoudieHave you ever thought about how your personality might affect the way you approach your marketing? In this podcast, we’re going to figure out how to come up with marketing strategies which will suit your unique approach. First, I’ll introduce you to a...1101false2fullhttps://www.spreaker.com/episode/20-video-creation-trusting-your-gut-and-being-authentic-in-business-with-mike-mcgrail--22025178https://api.spreaker.com/episode/22025178Wed, 29 Jan 2020 09:00:05 +0000Katie GoudieOn today's podcast, we talked about our experiences as business owners, covering everything from choosing a name to choosing your first hire. We also talked about how to use video as a tool to connect with new and existing customers to add value and...3013false2fullhttps://www.spreaker.com/episode/19-how-to-make-the-most-of-your-instagram-stories--21931156https://api.spreaker.com/episode/21931156Wed, 22 Jan 2020 09:00:06 +0000Katie GoudieHave you ever wondered how to make the most of your Instagram Stories? Today we're going to dive into all the details of my 6 favourite Stories strategies. We'll be talking about everything from challenges to story telling, selfies to captions, and...2023business,instagram,marketing,media,millenials,scottish,selfies,social,stories,storytelling,ukfalse2fullhttps://www.spreaker.com/episode/18-online-training-courses-podcasting-and-finding-the-right-digital-marketing-agency-with-rebecca-bonnington--21640225https://api.spreaker.com/episode/21640225Wed, 15 Jan 2020 09:00:19 +0000Katie GoudieToday, I'm in the studio with Rebecca Bonnington. Rebecca is a business consultant and her company, Tricres, has an online platform full of training courses and support for small business owners. On the podcast today, we talked about how to get your...1989agency,awareness,brand,business,consultancy,courses,marketing,online,podcasting,training,tricresfalse2fullhttps://www.spreaker.com/episode/17-a-behind-the-scenes-look-at-my-2020-goal-setting-journey--21403662https://api.spreaker.com/episode/21403662Wed, 08 Jan 2020 09:00:11 +0000Katie GoudieNeed some inspiration to plan an amazing year for your business? Today we’re celebrating the start of a new year. I’ll be giving you a look behind the scenes at my goals for myself and for The Whin in 2020, and all the exciting things coming up.1353false2fullhttps://www.spreaker.com/episode/16-how-to-set-your-goals-for-an-amazing-2020--20789048https://api.spreaker.com/episode/20789048Wed, 18 Dec 2019 09:00:16 +0000Katie GoudieHave you made an appointment with yourself to set goals for 2020? Today I’m going to give you a behind-the-scenes look at how I try to plan ahead, for a fun and productive year. I’ll explain the 8 questions I ask myself at the end of every year, and...1588false1fullhttps://www.spreaker.com/episode/15-wordpress-pinterest-and-figuring-it-out-as-you-go-with-dominique-lyons--19776850https://api.spreaker.com/episode/19776850Wed, 11 Dec 2019 09:00:15 +0000Katie GoudieDominique Lyons is an designer with her own business, Kids Rule Interiors. In today's episode, we brainstormed a Pinterest strategy for the business, and Dominque shared her experience of building her own Wordpress.com website. We mentioned so many...2310business,design,interiors,kids,marketing,pinterest,scotland,wordpressfalse1fullhttps://www.spreaker.com/episode/14-5-mailchimp-secrets-you-need-to-try-for-yourself--20426660https://api.spreaker.com/episode/20426660Wed, 04 Dec 2019 09:00:02 +0000Katie GoudieBeyond sending out monthly email newsletters, are you really getting the most out of Mailchimp? Welcome to the Whin Big Podcast, episode 14. Today I want to show you how powerful Mailchimp really can be when it comes to connecting with your customers....1465false1fullhttps://www.spreaker.com/episode/13-linkedin-growth-hacking-and-pay-per-click-ads-with-jen-badger-and-gillian-carmichael--19776849https://api.spreaker.com/episode/19776849Wed, 27 Nov 2019 09:00:19 +0000Katie GoudieToday's guests are Jen and Gillian, from tech startup Whisperclaims. We talked in detail about using LinkedIn and pay-per-click ads to build awareness of a new business. We also talked about the growth hacking approach to marketing and how the team...2667advertising,business,founders,growth,growthhacking,linkedin,marketing,payperclick,scotland,startup,techfalse1fullhttps://www.spreaker.com/episode/12-create-your-first-landing-page-in-5-easy-steps--20120907https://api.spreaker.com/episode/20120907Wed, 20 Nov 2019 09:00:21 +0000Katie GoudieHow good are you at converting your social media followers into paying customers? Welcome to the Whin Big Podcast, episode 12. It’s Katie here and today I’ll be letting you in on everything you need to know to create stand-alone web pages that turn...1470false1fullhttps://www.spreaker.com/episode/11-igtv-branding-and-perseverance-with-andy-johnston--19776851https://api.spreaker.com/episode/19776851Wed, 13 Nov 2019 09:00:11 +0000Katie GoudieIn today's episode, I'm with Andy Johnston, a graphic and brand designer with his own company, Eido Studio. We talked about so many things. We covered how to do branding, how to use Instagram stories, what we're planning for IGTV, and all kinds of...2394branding,business,edinburgh,ethical,instagram,marketing,perseverance,scotlandfalse1fullhttps://www.spreaker.com/episode/10-four-things-you-need-to-know-about-landing-pages--19776827
Over the next few episodes I’ll be laying out how you can use landing pages and email lists to capture your social media following and reliably turn that attention into income. There’s work involved, and results take time to come through, but I promise you we are going to put together a strategy that will get you results. For today’s episode on landing pages you can grab all the resources mentioned in the show notes at thewhin.co/podcast]]>https://api.spreaker.com/episode/19776827Wed, 06 Nov 2019 09:00:12 +0000Katie GoudieAre you struggling to turn your social media followers into real customers? Today we're going to talk about Landing Pages – what are they and what are they for? Social media is a great tool for building relationships, but not so great at converting...
Over the next few episodes I’ll be laying out how you can use landing pages and email lists to capture your social media following and reliably turn that attention into income. There’s work involved, and results take time to come through, but I promise you we are going to put together a strategy that will get you results. For today’s episode on landing pages you can grab all the resources mentioned in the show notes at thewhin.co/podcast]]>1115advertising,business,facebook,google,instagram,linkedin,marketing,pinterest,ppc,scotland,twitter,websitefalse1fullhttps://www.spreaker.com/episode/9-mentoring-community-and-facebook-groups-with-allison-harrison--19757626https://api.spreaker.com/episode/19757626Wed, 30 Oct 2019 09:00:13 +0000Katie GoudieAllison Harrison is a yoga teacher, and the owner and manager of Hot Yoga Edinburgh. On today's episode, we talked about Allison's 18-month journey to opening her own studio space, and how she found mentors and supporters along the way. We also talked...2373false1fullhttps://www.spreaker.com/episode/8-use-insights-to-level-up-your-instagram-content--19636007https://api.spreaker.com/episode/19636007Wed, 23 Oct 2019 08:00:11 +0000Katie GoudieDo you know how to measure exactly what’s working on your Instagram profile? Welcome to the Whin Big podcast, episode 8. Today, you and I are going on an adventure. We’re going to explore the murky depths of your Instagram Insights, and bring to the...1741false1fullhttps://www.spreaker.com/episode/7-on-instagram-i-don-t-think-i-just-do-with-marc-keys--19514393https://api.spreaker.com/episode/19514393Wed, 16 Oct 2019 08:00:17 +0000Katie GoudieMarc Keys is a strength and conditioning coach with his own gym in Leith, Cast Iron Strength. On the podcast today, we talked about the good old days of blogging and Facebook, and how Marc has now moved to Instagram as a key way to promote his...2448true1fullhttps://www.spreaker.com/episode/6-give-your-instagram-an-mot--19392429https://api.spreaker.com/episode/19392429Wed, 09 Oct 2019 08:00:16 +0000Katie GoudieWhen was the last time you reviewed your own Instagram profile to make sure everything is in good order? Welcome to the Whin Big Podcast, episode 6. Today, I’m going to take you step-by-step through an Instagram MOT. This is a checklist which you can...2052false1fullhttps://www.spreaker.com/episode/5-virtual-assistants-and-instagram-with-louise-oliver-and-rachel-anderson--19116262https://api.spreaker.com/episode/19116262Wed, 02 Oct 2019 08:00:17 +0000Katie GoudieRachel and Louise are virtual assistants who work together under the banner of SmartPA. They’re also sisters, who have been business partners and collaborators for many years! In this episode, they talked me through all of what a virtual assistant...2554false1fullhttps://www.spreaker.com/episode/4-facebook-and-instagram-should-i-cross-post-everything--19219795https://api.spreaker.com/episode/19219795Wed, 25 Sep 2019 08:00:13 +0000Katie GoudieIs it a good idea to share all my posts from Instagram to my Facebook Page as well? In this episode, we’re talking about cross posting on social media. It seems like an easy way to keep up to date with multiple channels, but is that as useful as it...1609business,digital,facebook,instagram,marketing,scotland,scottish,ukfalse1fullhttps://www.spreaker.com/episode/3-social-enterprise-teaching-abroad-and-twitter-with-claire-watson--19116261https://api.spreaker.com/episode/19116261Tue, 17 Sep 2019 22:35:50 +0000Katie GoudieFor this episode I'm joined by Claire Watson, a commercial photographer who runs her own photography business and studio in Leith. Tune in for our chat about how teaching English abroad prepared her for life on the local networking circuit, and...2576business,enterprise,marketing,photography,social,tefl,twitter,ukfalse1fullhttps://www.spreaker.com/episode/2-free-instagram-tactics-to-grow-your-reach--19132271https://api.spreaker.com/episode/19132271Tue, 17 Sep 2019 21:57:34 +0000Katie GoudieHow would you like to grow your following on Instagram without paying a single penny? In this episode, discover a complete strategy for getting better results from your Instagram without using advertising. I’ll talk you through 5 specific steps that...1695business,growth,instagram,marketing,strategy,ukfalse1fullhttps://www.spreaker.com/episode/1-integrity-linkedin-and-the-european-parliament-with-laura-westring--19116206If you want to grab tickets to Laura's speechwriting workshops, head to thewhin.co/podcast for the shownotes.]]>https://api.spreaker.com/episode/19116206Mon, 16 Sep 2019 18:17:40 +0000Katie GoudieMeet Laura Westring, a ghostwriter and speechwriting instructor with her own agency, Vocalcoach. In this episode we talk about her journey from the European Parliament to running her own business, and how Laura uses LinkedIn articles, videos and posts...If you want to grab tickets to Laura's speechwriting workshops, head to thewhin.co/podcast for the shownotes.]]>2483business,integrity,linkedin,marketing,speechwriting,ukfalse1full