Made by Marketinghttps://www.spreaker.com/podcast/made-by-marketing--3600665enBusinessCopyright Ragovin Ventureshttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c7e9b7759c818eb77f26cf66f57231ca.jpgMade by Marketinghttps://www.spreaker.com/podcast/made-by-marketing--3600665Tue, 05 Mar 2024 01:15:46 +0000Ragovin VenturesRagovin Venturesfeeds@spreaker.comMarketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads,...falseepisodicSmartyPants: The End of the AOR Modelhttps://www.spreaker.com/episode/smartypants-the-end-of-the-aor-model--20723716discusses the end of the AOR model, how to maintain a startup story through rapid national growth, and driving the best results for different platforms as a highly distributed in-store and online brand.

Show Notes: https://podcast.socialnative.com/made-by-marketing-smartypants]]>https://api.spreaker.com/episode/20723716Fri, 13 Dec 2019 19:57:23 +0000Ragovin VenturesNick Mazzucco, Senior Director of Integrated Marketing at SmartyPants discusses the end of the AOR model, how to maintain a startup story through rapid national growth, and driving the best results for different platforms as a highly distributed...discusses the end of the AOR model, how to maintain a startup story through rapid national growth, and driving the best results for different platforms as a highly distributed in-store and online brand.

Show Notes: https://podcast.socialnative.com/made-by-marketing-smartypants]]>1443advertising,marketingfalsefullDynamo Events: How to throw a successful eventhttps://www.spreaker.com/episode/dynamo-events-how-to-throw-a-successful-event--20195022
Show Notes: https://podcast.socialnative.com/made-by-marketing-dynamo-events]]>https://api.spreaker.com/episode/20195022Fri, 22 Nov 2019 18:20:49 +0000Ragovin VenturesChrissy Thompson, Founder & Senior Event Producer at Dynamo Events discusses the value of events in the brand and tech world, top trends to incorporate into your event, and how to evaluate event impact and ROI. Show Notes:...
Show Notes: https://podcast.socialnative.com/made-by-marketing-dynamo-events]]>2129corporate,events,marketing,techfalsefullCAULIPOWER: The problem with traditional creative agencieshttps://www.spreaker.com/episode/caulipower-the-problem-with-traditional-creative-agencies--19975806
Want to try out CAULIPOWER? Here’s a link to a $2 chicken tender coupon good through 12/31! https://caul.us/SocialNative

Show Notes: https://podcast.socialnative.com/made-by-marketing-caulipower]]>https://api.spreaker.com/episode/19975806Mon, 11 Nov 2019 18:22:33 +0000Ragovin VenturesNathan Jacroux, Head of Brand Marketing at CAULIPOWER discusses bringing community management in-house, the brand’s high-performing paid social strategy and the shifting brand-agency relationship. Want to try out CAULIPOWER? Here’s a link to a $2...
Want to try out CAULIPOWER? Here’s a link to a $2 chicken tender coupon good through 12/31! https://caul.us/SocialNative

Show Notes: https://podcast.socialnative.com/made-by-marketing-caulipower]]>2301branding,marketingfalsefullThe Knot Worldwide: Maintaining brand relevance in the mobile erahttps://www.spreaker.com/episode/the-knot-worldwide-maintaining-brand-relevance-in-the-mobile-era--19852951
Show Notes: https://podcast.socialnative.com/made-by-marketing-the-knot-worldwide]]>https://api.spreaker.com/episode/19852951Mon, 04 Nov 2019 17:53:51 +0000Ragovin VenturesAmanda Goetz, VP of Marketing at The Knot Worldwide discusses brand versus performance marketing, how Gen Z is shifting the wedding industry, and how to keep a brand relevant in today’s changing landscape. Show Notes:...
Show Notes: https://podcast.socialnative.com/made-by-marketing-the-knot-worldwide]]>1863business,marketing,tech,weddingfalsefullSky Zone: Organic vs. paid social, reaching Gen Z, and avoiding ad fatigue with micro-influencershttps://www.spreaker.com/episode/sky-zone-organic-vs-paid-social-reaching-gen-z-and-avoiding-ad-fatigue-with-micro-influencers--19685272
Show Notes: https://podcast.socialnative.com/made-by-marketing-sky-zone]]>https://api.spreaker.com/episode/19685272Fri, 25 Oct 2019 12:11:37 +0000Ragovin VenturesRyan Reid, Director of Brand Engagement and Chryssie Banfell, Social Media Manager at Sky Zone discuss the brand’s organic vs. paid social strategy, how they are reaching Gen Z through YouTube, and avoiding ad fatigue by switching from macro to...
Show Notes: https://podcast.socialnative.com/made-by-marketing-sky-zone]]>2162business,entertainment,influencers,marketingfalsefullarfa: The diversification of the beauty industry and supplementing personalized content needs at scalehttps://www.spreaker.com/episode/arfa-the-diversification-of-the-beauty-industry-and-supplementing-personalized-content-needs-at-scale--19568916
Show Notes: https://podcast.socialnative.com/made-by-marketing-arfa]]>https://api.spreaker.com/episode/19568916Fri, 18 Oct 2019 13:33:26 +0000Ragovin VenturesSophia Aladenoye, Head of Growth Marketing at arfa, discusses her transition from law school into the marketing world, working through acquisitions by L’Oreal and Unilever, and the value of influencers for supplementing personalized content needs at...
Show Notes: https://podcast.socialnative.com/made-by-marketing-arfa]]>2852beauty,career,marketingfalsefullWell Traveled: How to start a business and build a brand voicehttps://www.spreaker.com/episode/well-traveled-how-to-start-a-business-and-build-a-brand-voice--19458659
Show Notes: https://podcast.socialnative.com/made-by-marketing-well-traveled]]>https://api.spreaker.com/episode/19458659Fri, 11 Oct 2019 14:09:05 +0000Ragovin VenturesSamantha Patil, Founder & CEO at Well Traveled discusses her career in international marketing, the importance of building an authentic connection with your audience and the decision to launch her own business venture, Well Traveled. Show Notes:...
Show Notes: https://podcast.socialnative.com/made-by-marketing-well-traveled]]>2426business,entrepreneur,marketingfalsefullAlaska Airlines: Curating new brand stories with hyperlocal marketinghttps://www.spreaker.com/episode/alaska-airlines-curating-new-brand-stories-with-hyperlocal-marketing--19351809
Show Notes: https://podcast.socialnative.com/made-by-marketing-alaska-airlines]]>https://api.spreaker.com/episode/19351809Fri, 04 Oct 2019 10:05:00 +0000Ragovin VenturesKatie D’Amato, Director of Brand & Social Activation at Alaska Airlines discusses the importance of creating memorable experiences for Gen Z, creating passenger loyalty in a price-driven market, and the impact of events, partnerships and hyperlocal...
Show Notes: https://podcast.socialnative.com/made-by-marketing-alaska-airlines]]>2046marketingfalsefullONE Brands: The power of UGChttps://www.spreaker.com/episode/one-brands-the-power-of-ugc--19046905
Show Notes: https://podcast.socialnative.com/made-by-marketing-one-brands]]>https://api.spreaker.com/episode/19046905Mon, 09 Sep 2019 12:21:25 +0000Ragovin VenturesAbbie Walker, Digital & Social Marketing Manager at ONE Brands, discusses launching UGC campaigns at various stages in the marketing funnel, removing subjectivity from creative, and exploring new opportunities for advertising on Pinterest and TikTok....
Show Notes: https://podcast.socialnative.com/made-by-marketing-one-brands]]>2273content,contentcreation,digitalmarketing,health,influencermarketing,influencers,marketing,onebrand,ugcfalsefullHopSkipDrive: Supply and demand-side acquisition, multi-channel marketing, and tracking ROI in the new digital landscapehttps://www.spreaker.com/episode/hopskipdrive-supply-and-demand-side-acquisition-multi-channel-marketing-and-tracking-roi-in-the-new-digital-landscape--19046898
Show Notes: https://podcast.socialnative.com/made-by-marketing-hopskipdrive]]>https://api.spreaker.com/episode/19046898Mon, 09 Sep 2019 12:21:15 +0000Ragovin VenturesOlivia Smith, Acquisition Marketing Manager at HopSkipDrive discusses diversifying away from Facebook in light of upcoming changes to targeting regulations, developing a multi-channel approach to paid advertising and how to create high-performing ads...
Show Notes: https://podcast.socialnative.com/made-by-marketing-hopskipdrive]]>2530contentcreation,digitalmarketing,influencermarketing,influencers,marketing,ugcfalsefullLitehouse & Crafted Communications: How (and why) to extend the shelf-life of influencer contenthttps://www.spreaker.com/episode/litehouse-crafted-communications-how-and-why-to-extend-the-shelf-life-of-influencer-content--19046890
Show Notes: https://podcast.socialnative.com/made-by-marketing-litehouse-crafted]]>https://api.spreaker.com/episode/19046890Mon, 09 Sep 2019 12:21:10 +0000Ragovin VenturesCamille Balfanz, Sr. Brand Manager at Litehouse and Kari Ramsey, Senior Vice President at Crafted Communications, discuss the benefits of building a successful agency and brand partnership, best practices for operationalizing creative ideas and how...
Show Notes: https://podcast.socialnative.com/made-by-marketing-litehouse-crafted]]>2108content,digitalmarketing,ecommerce,influencermarketing,marketing,microinfluencer,ugcfalsefullSavage X Fenty: Micro-influencers, scaling diversity, and the value of creative freedomhttps://www.spreaker.com/episode/savage-x-fenty-micro-influencers-scaling-diversity-and-the-value-of-creative-freedom--18998283
Show Notes: https://podcast.socialnative.com/made-by-marketing-savage-x-fenty]]>https://api.spreaker.com/episode/18998283Wed, 04 Sep 2019 12:01:42 +0000Ragovin VenturesLisa Perez, Head of Social Media and Influencer Marketing at Savage X Fenty, discusses the evolution of influencer marketing, the twofold value of micro-influencers and her top tips for securing internal buy-in for influencer activations. Show...
Show Notes: https://podcast.socialnative.com/made-by-marketing-savage-x-fenty]]>2526advertising,barbie,brand,communications,digital,fashion,influencer,influencermarketing,marketing,marketingtips,media,rihanna,savagexfenty,socialmediafalsefull