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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>The Marketer's Experience</title><link>http://www.themxstudio.com</link><description><![CDATA[Welcome to The Marketer's Experience, brought to you by MXS, the Marketing Experience Studio, which provides boundless information and education for the industry and those interested in it.  Your host is the internationally renowned and decorated Professor Noel Capon of Columbia University.  He and his guests invite discuss how the fundamental principles of marketing have expanded to apply to today's dynamic world, for both established and entrepreneurial companies.]]></description><atom:link href="https://www.spreaker.com/show/3586025/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Business</category><copyright>Copyright MXS</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/1cf1accf3b49038120f14b619de0e6ac.jpg</url><title>The Marketer's Experience</title><link>http://www.themxstudio.com</link></image><lastBuildDate>Sat, 01 Oct 2022 12:25:06 +0000</lastBuildDate><itunes:author>MXS</itunes:author><itunes:owner><itunes:name>MXS</itunes:name><itunes:email>feeds@spreaker.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/1cf1accf3b49038120f14b619de0e6ac.jpg"/><itunes:subtitle>Welcome to The Marketer's Experience, brought to you by MXS, the Marketing Experience Studio, which provides boundless information and education for the industry and those interested in it.  Your host is the internationally renowned and decorated...</itunes:subtitle><itunes:summary><![CDATA[Welcome to The Marketer's Experience, brought to you by MXS, the Marketing Experience Studio, which provides boundless information and education for the industry and those interested in it.  Your host is the internationally renowned and decorated Professor Noel Capon of Columbia University.  He and his guests invite discuss how the fundamental principles of marketing have expanded to apply to today's dynamic world, for both established and entrepreneurial companies.]]></itunes:summary><itunes:category text="Business"/><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><item><title>Episode 3 - Market Insight for Strategic Decision Making</title><link>https://www.spreaker.com/episode/episode-3-market-insight-for-strategic-decision-making--18826809</link><description><![CDATA[Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms.  Distinguish among product class, product form, product line and product item. Learn to forecast market and product evolution using a life-cycle framework.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18826809</guid><pubDate>Tue, 03 Sep 2019 15:00:03 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/18826809/episode_3.mp3" length="32474300" type="audio/mpeg"/><itunes:author>MXS</itunes:author><itunes:subtitle>Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms.  Distinguish among product class, product form, product line and product item. Learn to forecast market and product evolution...</itunes:subtitle><itunes:summary><![CDATA[Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms.  Distinguish among product class, product form, product line and product item. Learn to forecast market and product evolution using a life-cycle framework.]]></itunes:summary><itunes:duration>1624</itunes:duration><itunes:keywords>business,marketing,mxs</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/1cf1accf3b49038120f14b619de0e6ac.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Episode 2 - Strategies for Customer Valuation</title><link>https://www.spreaker.com/episode/episode-2-strategies-for-customer-valuation--18826618</link><description><![CDATA[Customers are the firm's core assets.  Learn how to measure the value that different types of customers bring to the firm, at different points in their life cycle. Absorb strategies for acquisition, retention and growth.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18826618</guid><pubDate>Tue, 20 Aug 2019 23:30:11 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/18826618/mxs_episode_2.mp3" length="32019247" type="audio/mpeg"/><itunes:author>MXS</itunes:author><itunes:subtitle>Customers are the firm's core assets.  Learn how to measure the value that different types of customers bring to the firm, at different points in their life cycle. Absorb strategies for acquisition, retention and growth.</itunes:subtitle><itunes:summary><![CDATA[Customers are the firm's core assets.  Learn how to measure the value that different types of customers bring to the firm, at different points in their life cycle. Absorb strategies for acquisition, retention and growth.]]></itunes:summary><itunes:duration>1601</itunes:duration><itunes:keywords>business,customers,growth,margin,marketing,profit,retentionrate,value</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/1cf1accf3b49038120f14b619de0e6ac.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Episode 1 - Building a Market Strategy</title><link>https://www.spreaker.com/episode/episode-1-building-a-market-strategy--18810360</link><description><![CDATA[This podcast sets the foundation.  It covers the marketing fundamentals for attracting, retraining and increasing customers and presents the guiding framework for implementing a market strategy.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18810360</guid><pubDate>Tue, 20 Aug 2019 21:22:57 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/18810360/mxs_episode_1_updated_7_31_19.mp3" length="32913368" type="audio/mpeg"/><itunes:author>MXS</itunes:author><itunes:subtitle>This podcast sets the foundation.  It covers the marketing fundamentals for attracting, retraining and increasing customers and presents the guiding framework for implementing a market strategy.</itunes:subtitle><itunes:summary><![CDATA[This podcast sets the foundation.  It covers the marketing fundamentals for attracting, retraining and increasing customers and presents the guiding framework for implementing a market strategy.]]></itunes:summary><itunes:duration>1029</itunes:duration><itunes:keywords>business,customers,imperatives,marketing,noelcapon,strategy,success,textbook</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/1cf1accf3b49038120f14b619de0e6ac.jpg"/><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
