https://www.spreaker.com/show/televisionation
Our readership is mostly made up of thousands of listeners in over 150 countries.

Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).

Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!]]>enNews CommentaryCopyright Tracy Swedlowhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b009fc72730513b3776532331a9411d6.jpghttps://www.spreaker.com/show/televisionationFri, 31 Jan 2025 03:10:55 +0000Tracy SwedlowTracy Swedlowtracyswedlow@gmail.comWelcome to our Televisionation show, which showcases executives, innovators, creatives, and invited analysts, in dialog with InteractiveTV Today (ITVT.com) founder and editor-in-chief, Tracy Swedlow, as well as commentary on TVOT events!
Our readership is mostly made up of thousands of listeners in over 150 countries.

Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).

Contact tracyswedlow@gmail.com to find out more or to pitch yourself to be interviewed!]]>falseepisodichttps://www.spreaker.com/episode/tvot-nyc-2024-overcoming-fragmentation--64064715AUDIO: The audio is a bit quiet at the beginning and elsewhere, but it is audible. This is usually due to the fact that some speakers don't hold their mic close enough to their mouth!

SUMMARY

The discussion at TVOT NYC 2024 focused on overcoming fragmentation in TV advertising. Key points included the financial challenges in the TV landscape, the need for advanced technology, and the integration of business practices. Jeff Blaszack from ShowSeeker emphasized aligning technology with business plans, while Rob Jason of USIM highlighted the importance of customer data for targeting. Michelle Stone from Paramount+ noted the competitive advantage of publishers in managing fragmented landscapes. Matt Van Houten of DirecTV Advertising discussed the success of converged solutions at DirecTV. Steve Reynolds of Imagine Communications stressed the need for open data platforms. The panel agreed on the importance of innovative strategies and effective measurement to navigate the complexities of modern TV advertising.

SPONSORED BY ShowSeeker

DESCRIPTION OF SESSION

As far as the viewer is concerned, TV is just TV, regardless of what screen it is viewed on and regardless of whether it is delivered over the air, via cable or satellite or via the Internet. But behind the scenes, the advertising that makes that TV possible is served and bought in very different ways, linear and streaming inventories are siloed, and this fragmentation inevitably gives rise to inefficiency and complexity. This session will explore ongoing efforts to break down these legacy silos, converge linear and streaming media channels, reintegrate inventories, and enable new efficiencies by allowing buyers and sellers to focus fully on audiences rather than on platforms. Panelists include:

• Jeff Blaszak, SVP of Business Operations and Strategy, ShowSeeker
• Matthew Van Houten, SVP, Product, Ad Ops Systems & Services, and Business Development, DIRECTV Advertising
• Michele Stone, VP of Advanced Advertising Product and Planning, Paramount
• Paul Erickson, Principal, Erickson Strategy & Insights (Moderator)
• Rob Jayson, EVP of Insights and Analytics, USIM
• Steve Reynolds, CEO, Imagine Communications

TOPICS

Topics addressed during this session included fragmentation, convergence, measurement, currency, innovation, audience targeting, inventory management, business outcomes, business challenges, data availability, partnerships, consultative selling, reporting, insights, direct selling, curated inventory, campaign objectives, multiple measurement providers, smart inventory and dynamic inventory.]]>https://api.spreaker.com/episode/64064715Fri, 31 Jan 2025 03:10:27 +0000Tracy SwedlowAUDIO: The audio is a bit quiet at the beginning and elsewhere, but it is audible. This is usually due to the fact that some speakers don't hold their mic close enough to their mouth! SUMMARY The discussion at TVOT NYC 2024 focused on overcoming...AUDIO: The audio is a bit quiet at the beginning and elsewhere, but it is audible. This is usually due to the fact that some speakers don't hold their mic close enough to their mouth!

SUMMARY

The discussion at TVOT NYC 2024 focused on overcoming fragmentation in TV advertising. Key points included the financial challenges in the TV landscape, the need for advanced technology, and the integration of business practices. Jeff Blaszack from ShowSeeker emphasized aligning technology with business plans, while Rob Jason of USIM highlighted the importance of customer data for targeting. Michelle Stone from Paramount+ noted the competitive advantage of publishers in managing fragmented landscapes. Matt Van Houten of DirecTV Advertising discussed the success of converged solutions at DirecTV. Steve Reynolds of Imagine Communications stressed the need for open data platforms. The panel agreed on the importance of innovative strategies and effective measurement to navigate the complexities of modern TV advertising.

SPONSORED BY ShowSeeker

DESCRIPTION OF SESSION

As far as the viewer is concerned, TV is just TV, regardless of what screen it is viewed on and regardless of whether it is delivered over the air, via cable or satellite or via the Internet. But behind the scenes, the advertising that makes that TV possible is served and bought in very different ways, linear and streaming inventories are siloed, and this fragmentation inevitably gives rise to inefficiency and complexity. This session will explore ongoing efforts to break down these legacy silos, converge linear and streaming media channels, reintegrate inventories, and enable new efficiencies by allowing buyers and sellers to focus fully on audiences rather than on platforms. Panelists include:

• Jeff Blaszak, SVP of Business Operations and Strategy, ShowSeeker
• Matthew Van Houten, SVP, Product, Ad Ops Systems & Services, and Business Development, DIRECTV Advertising
• Michele Stone, VP of Advanced Advertising Product and Planning, Paramount
• Paul Erickson, Principal, Erickson Strategy & Insights (Moderator)
• Rob Jayson, EVP of Insights and Analytics, USIM
• Steve Reynolds, CEO, Imagine Communications

TOPICS

Topics addressed during this session included fragmentation, convergence, measurement, currency, innovation, audience targeting, inventory management, business outcomes, business challenges, data availability, partnerships, consultative selling, reporting, insights, direct selling, curated inventory, campaign objectives, multiple measurement providers, smart inventory and dynamic inventory.]]>2117falsefullhttps://www.spreaker.com/episode/tvot-nyc-2024-but-what-can-ai-do-for-me-now--64025936SUMMARY

This discussion at TVOT NYC 2024 focused on practical AI applications in the media and entertainment industry. Key points included using AI to enhance video content creation, such as increasing video production speed by 10 times and automating closed captioning, which boosted efficiency. AI was also leveraged for content discovery, personalizing user experiences, and improving metadata to enhance ad performance and user engagement. The panelists highlighted AI's role in reducing reporting time from 10-20 hours to seconds and in generating real-time audience insights. They emphasized the potential of AI in multimodal experiences and the need for cost-effective solutions like small language models to unlock new use cases. Much more was discussed (see Topics below).

DESCRIPTION OF SESSION

This session will explore advanced AI applications that are making money or saving money in video streaming services right now. Panelists include:

• Anjali Midha, CEO, Diesel Labs
• Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
• Deepna Devkar, SVP of Machine Learning and AI—Global Streaming, Warner Bros Discovery
• Philippe Petitpont, CEO, Moments Lab
• Zack Rosenberg, CEO, Qortex

TOPICS

The key topics discussed in the conversation include: video understanding, metadata enrichment, content discovery and personalization, cost efficiency through automated reporting, content-based advertising targeting, the potential of AI to enhance creativity and engineering outcomes, AI-powered video captioning and transcription, leveraging user signals and data to personalize content recommendations, using AI to optimize content placement and ad monetization, the importance of consistent metadata and data architecture for AI applications, the challenges of cost and compute efficiency for conversational AI and voice search, and the potential for AI to enable new forms of multimodal and immersive content experiences.]]>https://api.spreaker.com/episode/64025936Thu, 30 Jan 2025 03:57:07 +0000Tracy SwedlowSUMMARY This discussion at TVOT NYC 2024 focused on practical AI applications in the media and entertainment industry. Key points included using AI to enhance video content creation, such as increasing video production speed by 10 times and...SUMMARY

This discussion at TVOT NYC 2024 focused on practical AI applications in the media and entertainment industry. Key points included using AI to enhance video content creation, such as increasing video production speed by 10 times and automating closed captioning, which boosted efficiency. AI was also leveraged for content discovery, personalizing user experiences, and improving metadata to enhance ad performance and user engagement. The panelists highlighted AI's role in reducing reporting time from 10-20 hours to seconds and in generating real-time audience insights. They emphasized the potential of AI in multimodal experiences and the need for cost-effective solutions like small language models to unlock new use cases. Much more was discussed (see Topics below).

DESCRIPTION OF SESSION

This session will explore advanced AI applications that are making money or saving money in video streaming services right now. Panelists include:

• Anjali Midha, CEO, Diesel Labs
• Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
• Deepna Devkar, SVP of Machine Learning and AI—Global Streaming, Warner Bros Discovery
• Philippe Petitpont, CEO, Moments Lab
• Zack Rosenberg, CEO, Qortex

TOPICS

The key topics discussed in the conversation include: video understanding, metadata enrichment, content discovery and personalization, cost efficiency through automated reporting, content-based advertising targeting, the potential of AI to enhance creativity and engineering outcomes, AI-powered video captioning and transcription, leveraging user signals and data to personalize content recommendations, using AI to optimize content placement and ad monetization, the importance of consistent metadata and data architecture for AI applications, the challenges of cost and compute efficiency for conversational AI and voice search, and the potential for AI to enable new forms of multimodal and immersive content experiences.]]>2096falsefullhttps://www.spreaker.com/episode/tvot-nyc-2024-branded-entertainment--64025878SUMMARY

The panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling idea, a producer, funding, distribution, marketing, publicity, and a brand partner. Examples highlighted included Expedia's co-produced content with Elite Media Group and Amica Insurance's partnership with the Boston Celtics. The importance of leveraging brand reach, ensuring ROI, and creating content that engages audiences without feeling like traditional ads was stressed. The panelists agreed on the value of collaboration, transparency, and aligning content with consumer interests to drive engagement and brand loyalty.  SPONSORED BY LEAP MEDIA GROUP

SPEAKERS

• Brian Kekich, Director, Content Partnerships, Red Bull
• Chris Pizzurro, Chairman, Leap Media Group
• Michele Fino, Chief Storyteller, Michele Fino, LLC (Moderator)
• Paul Furia, Head of Content and Creative Packaging, Media By Mother

TOPICS

The key topics discussed in the conversation included branded entertainment, content creation, brand partnerships, audience engagement, distribution and promotion, ROI and measurement, collaboration and transparency, advertising, entertainment, and social good.]]>https://api.spreaker.com/episode/64025878Thu, 30 Jan 2025 03:51:29 +0000Tracy SwedlowSUMMARY The panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling idea, a producer, funding, distribution, marketing,...SUMMARY

The panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling idea, a producer, funding, distribution, marketing, publicity, and a brand partner. Examples highlighted included Expedia's co-produced content with Elite Media Group and Amica Insurance's partnership with the Boston Celtics. The importance of leveraging brand reach, ensuring ROI, and creating content that engages audiences without feeling like traditional ads was stressed. The panelists agreed on the value of collaboration, transparency, and aligning content with consumer interests to drive engagement and brand loyalty.  SPONSORED BY LEAP MEDIA GROUP

SPEAKERS

• Brian Kekich, Director, Content Partnerships, Red Bull
• Chris Pizzurro, Chairman, Leap Media Group
• Michele Fino, Chief Storyteller, Michele Fino, LLC (Moderator)
• Paul Furia, Head of Content and Creative Packaging, Media By Mother

TOPICS

The key topics discussed in the conversation included branded entertainment, content creation, brand partnerships, audience engagement, distribution and promotion, ROI and measurement, collaboration and transparency, advertising, entertainment, and social good.]]>1471falsefullhttps://www.spreaker.com/episode/tvot-nyc-2024-the-ai-tv-content-connection--64016961TOPICS

The key topics discussed in the conversation include: AI, TV content, interactive content, generative AI, AI-powered filmmaking, democratizing content creation, AI as a tool in the creative process, controlling AI in content creation, and the future of AI in television and media.

PANEL DESCRIPTION

Is content crafted all or partly through artificial intelligence the next giant TV programming leap? Will viewers embrace live-action or animated series, specials and made-for-TV movies produced this way? Hear from and interact with executives at new ventures pioneering this AI direction. Panelists include:

• Alejandro Matamala-Ortiz, Co-Founder and Chief Design Officer, Runway
• John Attard, Founder, Showdog Studio
• Rob Bralver, Co-Founder and Creative Director, DreamFlare
• Simon Applebaum, Host, “Tomorrow Will Be Televised” (Moderator)

]]>https://api.spreaker.com/episode/64016961Wed, 29 Jan 2025 22:47:38 +0000Tracy SwedlowTOPICS The key topics discussed in the conversation include: AI, TV content, interactive content, generative AI, AI-powered filmmaking, democratizing content creation, AI as a tool in the creative process, controlling AI in content creation, and the...TOPICS

The key topics discussed in the conversation include: AI, TV content, interactive content, generative AI, AI-powered filmmaking, democratizing content creation, AI as a tool in the creative process, controlling AI in content creation, and the future of AI in television and media.

PANEL DESCRIPTION

Is content crafted all or partly through artificial intelligence the next giant TV programming leap? Will viewers embrace live-action or animated series, specials and made-for-TV movies produced this way? Hear from and interact with executives at new ventures pioneering this AI direction. Panelists include:

• Alejandro Matamala-Ortiz, Co-Founder and Chief Design Officer, Runway
• John Attard, Founder, Showdog Studio
• Rob Bralver, Co-Founder and Creative Director, DreamFlare
• Simon Applebaum, Host, “Tomorrow Will Be Televised” (Moderator)

]]>1834falsefullhttps://www.spreaker.com/episode/tvot-nyc-2024-monetizing-connected-tv-chris-pfaff--64015539TOPICS

The key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and the future of CTV and advertising.

SESSION DESCRIPTION

With Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year, this session will explore how CTV is giving rise to new monetization opportunities through interactive ad formats, shoppable TV/tcommerce, data generation, granular targeting, and more. Panelists drawn from companies at the forefront of the fast-evolving CTV economy will address such questions as: What innovations in advertising and other forms of CTV monetization are proving effective, and why? What kinds of programming are generating the most viewer engagement with CTV advertising and commerce? And, as CTV and FAST inventory grow, how will CTV advertising and commerce opportunities evolve and mature? Panelists include:

• Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
• Dallas Lawrence, CSO, Telly
• David Apostolico, Chief Distribution Officer, QVC/HSN+
• Fred Godfrey, CEO, Origin
• Jennifer Monson, VP of Sales, Fubo
• Mark Lee, Head of North American Content Business Development, LG Electronics

]]>https://api.spreaker.com/episode/64015539Wed, 29 Jan 2025 22:32:43 +0000Tracy SwedlowTOPICS The key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and the future of CTV and advertising. SESSION...TOPICS

The key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and the future of CTV and advertising.

SESSION DESCRIPTION

With Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year, this session will explore how CTV is giving rise to new monetization opportunities through interactive ad formats, shoppable TV/tcommerce, data generation, granular targeting, and more. Panelists drawn from companies at the forefront of the fast-evolving CTV economy will address such questions as: What innovations in advertising and other forms of CTV monetization are proving effective, and why? What kinds of programming are generating the most viewer engagement with CTV advertising and commerce? And, as CTV and FAST inventory grow, how will CTV advertising and commerce opportunities evolve and mature? Panelists include:

• Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
• Dallas Lawrence, CSO, Telly
• David Apostolico, Chief Distribution Officer, QVC/HSN+
• Fred Godfrey, CEO, Origin
• Jennifer Monson, VP of Sales, Fubo
• Mark Lee, Head of North American Content Business Development, LG Electronics

]]>2312falsefullhttps://www.spreaker.com/episode/talk-back-to-television-cognizant-s-gabriel-berger-on-what-s-wrong-in-media-and-entertainment--52195971
Talk Back to Television welcomes our friend Gabriel Berger, Head of Media and Entertainment Industry Solutions for Cognizant. As we all know, Cognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world. In five minutes, Gabe tells us what’s gone wrong in the media and entertainment industry, and what we need to do to fix it going into 2023.]]>https://api.spreaker.com/episode/52195971Thu, 15 Dec 2022 16:32:50 +0000Tracy SwedlowDecember 15, 2022 Talk Back to Television welcomes our friend Gabriel Berger, Head of Media and Entertainment Industry Solutions for https://cognizant.com/. As we all know, Cognizant helps companies modernize technology, reimagine processes and...
Talk Back to Television welcomes our friend Gabriel Berger, Head of Media and Entertainment Industry Solutions for Cognizant. As we all know, Cognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world. In five minutes, Gabe tells us what’s gone wrong in the media and entertainment industry, and what we need to do to fix it going into 2023.]]>551falsefullhttps://www.spreaker.com/episode/televisionation-director-and-writer-sheldon-epps-on-his-new-book-and-his-new-project-for-bet--52195972
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, Sheldon Epps (directing credits include episodes of Netflix’s “The Upshaws,” “Frasier,” “Friends,” “The George Lopez Show,” “Everyone Loves Raymond” and many others), who for two decades was also artistic director of the Pasadena Playhouse. Among other things, he discusses “Christmas Party Crashers,” his new film for BET+, and his new book, “My Own Directions: A Black Man’s Journey in the American Theater.”]]>https://api.spreaker.com/episode/52195972Thu, 15 Dec 2022 16:31:50 +0000Tracy SwedlowNovember 29, 2022 ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, Sheldon Epps (directing credits include episodes...
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, Sheldon Epps (directing credits include episodes of Netflix’s “The Upshaws,” “Frasier,” “Friends,” “The George Lopez Show,” “Everyone Loves Raymond” and many others), who for two decades was also artistic director of the Pasadena Playhouse. Among other things, he discusses “Christmas Party Crashers,” his new film for BET+, and his new book, “My Own Directions: A Black Man’s Journey in the American Theater.”]]>1926falsefullhttps://www.spreaker.com/episode/talk-back-to-television-next-media-partners-gerard-kunkel-on-the-metaverse--52195973
Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of Next Media Partners, LLC. Gerard appears IRL (In Real Life) to continue the conversation we started with Chris Falkner (also of Next Media Partners) to replace the Mystery of the Metaverse with the Reality of the Opportunity.]]>https://api.spreaker.com/episode/52195973Thu, 15 Dec 2022 16:31:17 +0000Tracy SwedlowDecember 1, 2022 Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of https://www.nextmediapartners.com/. Gerard appears IRL (In Real Life) to continue the conversation we started with Chris Falkner (also of Next Media...
Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of Next Media Partners, LLC. Gerard appears IRL (In Real Life) to continue the conversation we started with Chris Falkner (also of Next Media Partners) to replace the Mystery of the Metaverse with the Reality of the Opportunity.]]>442falsefullhttps://www.spreaker.com/episode/talk-back-to-television-next-media-partners-patrick-donoghue-on-the-reality-of-the-metaverse--52195974
Sometimes you just can’t take yourself too seriously. And that’s why we welcome Patrick Donoghue from Next Media Partners to this week’s episode of Talk Back to Television. It’s all about the Reality of the Metaverse (which is an oxymoron if we’ve ever heard one), getting “a Ph.D in **** I don’t understand” to be able to design content for the Metaverse, and of course those *** **** Goggles!]]>https://api.spreaker.com/episode/52195974Thu, 15 Dec 2022 16:30:45 +0000Tracy SwedlowDecember 8, 2022 Sometimes you just can’t take yourself too seriously. And that’s why we welcome Patrick Donoghue from Next Media Partners to this week’s episode of Talk Back to Television. It’s all about the Reality of the Metaverse (which is an...
Sometimes you just can’t take yourself too seriously. And that’s why we welcome Patrick Donoghue from Next Media Partners to this week’s episode of Talk Back to Television. It’s all about the Reality of the Metaverse (which is an oxymoron if we’ve ever heard one), getting “a Ph.D in **** I don’t understand” to be able to design content for the Metaverse, and of course those *** **** Goggles!]]>440falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-jamie-parker-chief-product-officer-at-gamestar--52195970
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Like many of you, I have an old WebTV box somewhere in the attic. 25 years ago, it felt like the concept of playing hit games shows like “Jeopardy” and “Wheel of Fortune” on TV would usher in the Era of Interactive Television. And for the most part, we’re all still waiting for the ushers to find our seats. But this week’s Friday Fireside guest Jamie Parker, Chief Product Officer at Gamestar+, might finally have cracked the code. It’s not about the device or the platform: It’s about THE GAME! Watch, and learn.]]>https://api.spreaker.com/episode/52195970Thu, 15 Dec 2022 16:30:01 +0000Tracy SwedlowDecember 9, 2022 Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Like many of you, I have an old WebTV box...
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Like many of you, I have an old WebTV box somewhere in the attic. 25 years ago, it felt like the concept of playing hit games shows like “Jeopardy” and “Wheel of Fortune” on TV would usher in the Era of Interactive Television. And for the most part, we’re all still waiting for the ushers to find our seats. But this week’s Friday Fireside guest Jamie Parker, Chief Product Officer at Gamestar+, might finally have cracked the code. It’s not about the device or the platform: It’s about THE GAME! Watch, and learn.]]>1210falsefullhttps://www.spreaker.com/episode/televisionation-television-and-video-artist-josh-ellingson--51922297
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Josh Ellingson, a San Francisco-based artist whose work employs and explores television and video in multiple ways. Among other things, he discusses why he is passionate about experimenting with analog television sets and archival video in his art; explains how he creates “floating” video objects using an old technique called “Pepper’s Ghost”; shows us multiple examples of his artwork; outlines some of the projects he’ll be working on in the future; and more.

Site: https://ellingson.tv
ETSY Shop: https://www.etsy.com/shop/ELLINGSON]]>https://api.spreaker.com/episode/51922297Thu, 15 Dec 2022 16:27:33 +0000Tracy SwedlowJuly 5, 2022 ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Josh Ellingson, a San Francisco-based artist whose work employs and explores...
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Josh Ellingson, a San Francisco-based artist whose work employs and explores television and video in multiple ways. Among other things, he discusses why he is passionate about experimenting with analog television sets and archival video in his art; explains how he creates “floating” video objects using an old technique called “Pepper’s Ghost”; shows us multiple examples of his artwork; outlines some of the projects he’ll be working on in the future; and more.

Site: https://ellingson.tv
ETSY Shop: https://www.etsy.com/shop/ELLINGSON]]>1369falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-atsc-president-madeleine-noland--51922356
The Friday Fireside welcomes Madeleine Noland, President at Advanced Television Systems Committee. In a very personal conversation, Madeleine shares how she first came to the television industry, then to advanced television, to LG Electronics and finally to ATSC. We discuss the creation of the NEXTGEN TV branding, the importance of CONTENT to the successful deployment of NEXTGEN TV and the broad future of ATSC 3.0 and its place in the future of the television industry. A glimpse inside TV from a true TV Insider.]]>https://api.spreaker.com/episode/51922356Thu, 15 Dec 2022 16:25:45 +0000Tracy SwedlowAugust 12, 2022 The Friday Fireside welcomes Madeleine Noland, President at Advanced Television Systems Committee. In a very personal conversation, Madeleine shares how she first came to the television industry, then to advanced television, to LG...
The Friday Fireside welcomes Madeleine Noland, President at Advanced Television Systems Committee. In a very personal conversation, Madeleine shares how she first came to the television industry, then to advanced television, to LG Electronics and finally to ATSC. We discuss the creation of the NEXTGEN TV branding, the importance of CONTENT to the successful deployment of NEXTGEN TV and the broad future of ATSC 3.0 and its place in the future of the television industry. A glimpse inside TV from a true TV Insider.]]>1379falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-jeff-greenfield-ceo-of-provalytics--51922360
Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metrics and 1st Approach, Jeff is truly prepared to help his expanding list of customers to fix what’s broken!]]>https://api.spreaker.com/episode/51922360Thu, 15 Dec 2022 16:23:53 +0000Tracy SwedlowAugust 26, 2022 Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting...
Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metrics and 1st Approach, Jeff is truly prepared to help his expanding list of customers to fix what’s broken!]]>1213falsefullhttps://www.spreaker.com/episode/talk-back-to-television-jon-giegengack-principal-of-hub-entertainment-research--51922361
Today’s episode of Talk Back to Television, sponsored by Mediaocean, welcomes Jon Giegengack, Principal at Hub Entertainment Research. Jon addresses a comment from Lisa in Los Angeles: “I have all these channels AND I CAN’T FIND ANYTHING!”]]>https://api.spreaker.com/episode/51922361Thu, 15 Dec 2022 16:19:26 +0000Tracy SwedlowAugust 11, 2022 Today’s episode of Talk Back to Television, sponsored by Mediaocean, welcomes Jon Giegengack, Principal at Hub Entertainment Research. Jon addresses a comment from Lisa in Los Angeles: “I have all these channels AND I CAN’T FIND...
Today’s episode of Talk Back to Television, sponsored by Mediaocean, welcomes Jon Giegengack, Principal at Hub Entertainment Research. Jon addresses a comment from Lisa in Los Angeles: “I have all these channels AND I CAN’T FIND ANYTHING!”]]>404falsefullhttps://www.spreaker.com/episode/talk-back-to-television-matthew-durgin-smart-tv-business-team-leader-at-lg-electronics--51922362
Today’s guest on Mediaocean’s Talk Back to Television is Matthew Durgin, Senior Director/Smart TV Business Team Leader for LG Electronics North America. Matthew picks up on the conversation started last week with Jon Giegengack, answering the concerns of Lisa in Los Angeles, who has a ton of channels and services AND STILL CAN’T FIND ANYTHING TO WATCH!













]]>https://api.spreaker.com/episode/51922362Thu, 15 Dec 2022 16:18:11 +0000Tracy SwedlowAugust 18, 2022 Today’s guest on Mediaocean’s Talk Back to Television is Matthew Durgin, Senior Director/Smart TV Business Team Leader for LG Electronics North America. Matthew picks up on the conversation started last week with Jon Giegengack,...
Today’s guest on Mediaocean’s Talk Back to Television is Matthew Durgin, Senior Director/Smart TV Business Team Leader for LG Electronics North America. Matthew picks up on the conversation started last week with Jon Giegengack, answering the concerns of Lisa in Los Angeles, who has a ton of channels and services AND STILL CAN’T FIND ANYTHING TO WATCH!













]]>345falsefullhttps://www.spreaker.com/episode/talk-back-to-television-2014-tvot-hackathon-winner-serena-xu--51922399
Talk Back to Television welcomes Serena Xu, product designer (and one of the winners of the 2014 TVOT Hackathon). Serena gives us pointed CONSUMER feedback on the state of the streaming business: Who’s doing it wrong, and who’s doing it right—with specific recommendations for how to fix the whole mess! Instructive and fun!]]>https://api.spreaker.com/episode/51922399Thu, 15 Dec 2022 16:17:24 +0000Tracy SwedlowNovember 3, 2022 Talk Back to Television welcomes Serena Xu, product designer (and one of the winners of the 2014 TVOT Hackathon). Serena gives us pointed CONSUMER feedback on the state of the streaming business: Who’s doing it wrong, and who’s doing...
Talk Back to Television welcomes Serena Xu, product designer (and one of the winners of the 2014 TVOT Hackathon). Serena gives us pointed CONSUMER feedback on the state of the streaming business: Who’s doing it wrong, and who’s doing it right—with specific recommendations for how to fix the whole mess! Instructive and fun!]]>614falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-industry-veteran-larry-samuels--51923479
The Friday Fireside welcomes popular media veteran, Larry Samuels, who after a career in advanced advertising for Kenzan, GroupM, DISH Network and Cablevision, is venturing into the world of podcasting. It’s actually a return to “radio” with a group of friends which whom he had successful sports talk show on Sirius XM. A fun and informative conversation.]]>https://api.spreaker.com/episode/51923479Thu, 15 Dec 2022 16:16:42 +0000Tracy SwedlowNovember 18, 2022 The Friday Fireside welcomes popular media veteran, Larry Samuels, who after a career in advanced advertising for Kenzan, GroupM, DISH Network and Cablevision, is venturing into the world of podcasting. It’s actually a return to...
The Friday Fireside welcomes popular media veteran, Larry Samuels, who after a career in advanced advertising for Kenzan, GroupM, DISH Network and Cablevision, is venturing into the world of podcasting. It’s actually a return to “radio” with a group of friends which whom he had successful sports talk show on Sirius XM. A fun and informative conversation.]]>1204falsefullhttps://www.spreaker.com/episode/talk-back-to-television-this-week-featuring-scott-ehrlich-chief-innovation-officer-of-sinclair-broadcast-group--51922294https://api.spreaker.com/episode/51922294Thu, 17 Nov 2022 18:33:50 +0000Tracy SwedlowWelcome to the August 4th edition of “Talk Back to Television,” sponsored by Mediaocean. Our guest is Scott Ehrlich, Chief Innovation Officer for Sinclair Broadcast Group. The format is simple: One question from a TV viewer. One answer from an...451falsefullhttps://www.spreaker.com/episode/televisionation-co-producer-gisla-and-director-walsh-on-the-abba-voyage-concert-and-its-abbatars--51922289
This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as they appeared in 1977, the group’s heyday. The concerts take place in the ABBA Arena, a purpose-built facility at the Queen Elizabeth Olympic Park in London’s East End.

Gisla and Walsh provide us with an in-depth overview of the ABBA Voyage project, which employed a range of motion-capture and graphics technologies, was “filmed” with 160 cameras, took five years to realize, involved collaboration with ILM and many other partners, and cost $175 million. They also tell us why they think this shared, immersive experience has proven so popular with audiences; describe how those audiences “fall in love” with the ABBAtars, share their thoughts on the project’s implications for the future of storytelling, and more.]]>https://api.spreaker.com/episode/51922289Thu, 17 Nov 2022 18:32:52 +0000Tracy SwedlowLOTS OF VISUALS! This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as...
This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as they appeared in 1977, the group’s heyday. The concerts take place in the ABBA Arena, a purpose-built facility at the Queen Elizabeth Olympic Park in London’s East End.

Gisla and Walsh provide us with an in-depth overview of the ABBA Voyage project, which employed a range of motion-capture and graphics technologies, was “filmed” with 160 cameras, took five years to realize, involved collaboration with ILM and many other partners, and cost $175 million. They also tell us why they think this shared, immersive experience has proven so popular with audiences; describe how those audiences “fall in love” with the ABBAtars, share their thoughts on the project’s implications for the future of storytelling, and more.]]>1922falsefullhttps://www.spreaker.com/episode/televisionation-jason-kyle-co-founder-of-the-creators-writing-room-on-pitching-content-to-the-networks--51922357
This episode features Jason Kyle, co-founder of the Creators Writing Room (the other co-founder is Lee Aronsohn, co-creator of the sitcom, “Two and a Half Men” and Executive Producer of “The Big Bang Theory”) and Head of Development at CWR Productions, discussing the process of pitching content to the networks and other outlets, and explaining how the CWR trains writers to do this.]]>https://api.spreaker.com/episode/51922357Thu, 17 Nov 2022 18:31:24 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Jason Kyle, co-founder of the Creators Writing Room (the other co-founder is Lee...
This episode features Jason Kyle, co-founder of the Creators Writing Room (the other co-founder is Lee Aronsohn, co-creator of the sitcom, “Two and a Half Men” and Executive Producer of “The Big Bang Theory”) and Head of Development at CWR Productions, discussing the process of pitching content to the networks and other outlets, and explaining how the CWR trains writers to do this.]]>3127falsefullhttps://www.spreaker.com/episode/talk-back-to-television-jesse-redniss-co-founder-and-ceo-of-qonsent--51922363https://api.spreaker.com/episode/51922363Thu, 17 Nov 2022 18:30:36 +0000Tracy SwedlowTalk Back to Television welcomes Jesse Redniss, Co-Founder and CEO of Qonsent. Jesse answers a question from Bob in Buffalo about streaming services: “They know what I watch. What else do they know, and what do they DO with that information?”400falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-marc-debevoise-ceo-of-brightcove--51922398
The Friday Fireside is pleased to welcome Marc DeBevoise, CEO and Board Director for Brightcove. In a broad-reaching conversation, Marc talks about starting one of the industry’s earliest streaming services—CBS All Access—and the pure enjoyment of working with the team that brought “Star Trek” back to television with “Star Trek Discovery.” Marc also gives his forecast on the future (and need for) bundling of the wide spectrum of streaming services. A great Friday Fireside with one of the pioneers of the streaming industry!]]>https://api.spreaker.com/episode/51922398Thu, 17 Nov 2022 18:16:42 +0000Tracy SwedlowTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Marc DeBevoise, CEO and...
The Friday Fireside is pleased to welcome Marc DeBevoise, CEO and Board Director for Brightcove. In a broad-reaching conversation, Marc talks about starting one of the industry’s earliest streaming services—CBS All Access—and the pure enjoyment of working with the team that brought “Star Trek” back to television with “Star Trek Discovery.” Marc also gives his forecast on the future (and need for) bundling of the wide spectrum of streaming services. A great Friday Fireside with one of the pioneers of the streaming industry!]]>1355falsefullhttps://www.spreaker.com/episode/televisionation-hope-juber-on-her-father-brady-bunch-creator-sherwood-schwartz--51922397
ITVTs episode features producer/writer/actress and Hollywood royalty, Hope Juber. She discusses “Created By,” a new series she’s producing about the life and career of her father, Sherwood Schwartz, creator of “The Brady Bunch” and “Gilligan’s Island”; shares memories of her father and insights into his career (he had originally wanted to study medicine at Harvard, but was rejected as a result of that university’s Jewish quota); recalls what it was like to grow up surrounded by figures from the golden age of television; and offers her thoughts on the current state of television as a medium and as an industry.]]>https://api.spreaker.com/episode/51922397Thu, 17 Nov 2022 18:15:59 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. ITVTs episode features producer/writer/actress and Hollywood royalty, Hope Juber. She discusses “Created...
ITVTs episode features producer/writer/actress and Hollywood royalty, Hope Juber. She discusses “Created By,” a new series she’s producing about the life and career of her father, Sherwood Schwartz, creator of “The Brady Bunch” and “Gilligan’s Island”; shares memories of her father and insights into his career (he had originally wanted to study medicine at Harvard, but was rejected as a result of that university’s Jewish quota); recalls what it was like to grow up surrounded by figures from the golden age of television; and offers her thoughts on the current state of television as a medium and as an industry.]]>2360falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-tony-goncalves-former-cro-of-warnermedia--51922400
The Friday Fireside welcomes Tony Goncalves, former Chief Revenue Officer of WarnerMedia and lead executive behind HBO Max. We are pleased that Tony chose The Friday Fireside as his first post-Warner Bros. Discovery interview. Our opening topic tells you everything you need to know about this timely and controversial interview: “Leadership when companies have lost their connection to their own people.”]]>https://api.spreaker.com/episode/51922400Thu, 17 Nov 2022 18:14:09 +0000Tracy SwedlowTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside welcomes Tony Goncalves, former Chief Revenue...
The Friday Fireside welcomes Tony Goncalves, former Chief Revenue Officer of WarnerMedia and lead executive behind HBO Max. We are pleased that Tony chose The Friday Fireside as his first post-Warner Bros. Discovery interview. Our opening topic tells you everything you need to know about this timely and controversial interview: “Leadership when companies have lost their connection to their own people.”]]>1377falsefullhttps://www.spreaker.com/episode/televisionation-pip-brignall-co-founder-of-web3-live-entertainment-platform-the-round--51922401
This episode features Pip Brignall, Co-Founder and Chief Creative Officer of The Round, a company that describes itself as “the world’s first Web 3.0 platform for live entertainment in Augmented Reality (AR), with unique virtual venues for broadcasting live intimate and multiplayer holographic performances and collecting exclusive NFTs and Meta-merch from your favorite creators.”

Among other things, Brignall describes his origins in the world of theatre, where he experimented with immersion and interactivity; explains how The Round’s platform enables live, immersive performances and storytelling using “risk/reward” mechanisms and how it is employing Web3 concepts to develop new funding methods for content experiences and ownership; discusses the company’s recent project with Liam Payne of One Direction; and more.]]>https://api.spreaker.com/episode/51922401Thu, 17 Nov 2022 18:11:56 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Pip Brignall, Co-Founder and Chief Creative Officer of The Round, a company that...
This episode features Pip Brignall, Co-Founder and Chief Creative Officer of The Round, a company that describes itself as “the world’s first Web 3.0 platform for live entertainment in Augmented Reality (AR), with unique virtual venues for broadcasting live intimate and multiplayer holographic performances and collecting exclusive NFTs and Meta-merch from your favorite creators.”

Among other things, Brignall describes his origins in the world of theatre, where he experimented with immersion and interactivity; explains how The Round’s platform enables live, immersive performances and storytelling using “risk/reward” mechanisms and how it is employing Web3 concepts to develop new funding methods for content experiences and ownership; discusses the company’s recent project with Liam Payne of One Direction; and more.]]>2463falsefullhttps://www.spreaker.com/episode/talk-back-to-television-chris-falkner-partner-at-next-media-partners--51922402https://api.spreaker.com/episode/51922402Thu, 17 Nov 2022 18:10:35 +0000Tracy SwedlowChris Falkner, Partner at Next Media Partners, LLC, joins Talk Back to Television to answer a question that is on everybody’s lips: “What the F&*K is the Metaverse?”283falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-orlando-wood-chief-innovation-officer-for-system1-group--51922403
The Friday Fireside is pleased to welcome Orlando Wood, Chief Innovation Officer for the UK-based System1 Group. Orlando shares his perspective on the nature of human attention; how different advertising styles achieve different types of business effect; and how styles have changed and why this now undermines advertising’s effectiveness. It’s a fascinating discussion that has immediate applicability as streamers like Netflix look to not only introduce advertising, but to essentially re-invent the way advertising communicates with consumers.]]>https://api.spreaker.com/episode/51922403Thu, 17 Nov 2022 18:09:24 +0000Tracy SwedlowTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Orlando Wood, Chief...
The Friday Fireside is pleased to welcome Orlando Wood, Chief Innovation Officer for the UK-based System1 Group. Orlando shares his perspective on the nature of human attention; how different advertising styles achieve different types of business effect; and how styles have changed and why this now undermines advertising’s effectiveness. It’s a fascinating discussion that has immediate applicability as streamers like Netflix look to not only introduce advertising, but to essentially re-invent the way advertising communicates with consumers.]]>1378falsefullhttps://www.spreaker.com/episode/talk-back-to-television-tim-hanlon-founder-and-ceo-of-the-vertere-group--51922404https://api.spreaker.com/episode/51922404Thu, 17 Nov 2022 18:08:48 +0000Tracy SwedlowTim Hanlon, Founder and CEO of The Vertere Group, joins Talk Back to Television to address a question that we hear for EVERY CONSUMER: “How can I manage my streaming services to get what I want without paying a fortune?”488falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-tim-mulligan-research-director-for-midia-research--51922405
Today’s Friday Fireside welcomes Tim Mulligan, EVP and Research Director for UK-based MIDiA Research. Tim tells us what are the real hot buttons that streamers need to pay attention to, to get their arms around and not lose their shirts with everybody buying for a month and then going to the competition!!]]>https://api.spreaker.com/episode/51922405Thu, 17 Nov 2022 18:08:08 +0000Tracy SwedlowTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s Friday Fireside welcomes Tim Mulligan, EVP and Research...
Today’s Friday Fireside welcomes Tim Mulligan, EVP and Research Director for UK-based MIDiA Research. Tim tells us what are the real hot buttons that streamers need to pay attention to, to get their arms around and not lose their shirts with everybody buying for a month and then going to the competition!!]]>1494falsefullhttps://www.spreaker.com/episode/talk-back-to-television-adam-gaynor-interim-president-of-gamut--51922406https://api.spreaker.com/episode/51922406Thu, 17 Nov 2022 18:06:59 +0000Tracy SwedlowAdam Gaynor, newly named interim President of Gamut, joins Talk Back to Television to answer one of the MOST ANNOYING questions about advertising on streaming services. Megan from Memphis says, “When I’m streaming, I keep seeing the same ads OVER and...271falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-viewlift-co-founder-manik-bambha--51922407
The Friday Fireside is pleased to welcome Manik Bambha, President and Co-Founder of ViewLift, the global business-to-business software company that offers clients end-to-end, on-demand and live video streaming solutions, globally across Web and all major over-the-top devices. ViewLift has created and operates digital channels native to each device platform for content owners in sports, entertainment, broadcasting, publishing, fitness, gaming and more. The company offers an all-inclusive video platform to deploy ready-made as well as customized streaming services for live and on-demand video and related content. Its proprietary IP constitutes a full tech-stack, providing extensive functionality at a reduced time to market.]]>https://api.spreaker.com/episode/51922407Thu, 17 Nov 2022 18:05:35 +0000Tracy SwedlowTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Manik Bambha, President...
The Friday Fireside is pleased to welcome Manik Bambha, President and Co-Founder of ViewLift, the global business-to-business software company that offers clients end-to-end, on-demand and live video streaming solutions, globally across Web and all major over-the-top devices. ViewLift has created and operates digital channels native to each device platform for content owners in sports, entertainment, broadcasting, publishing, fitness, gaming and more. The company offers an all-inclusive video platform to deploy ready-made as well as customized streaming services for live and on-demand video and related content. Its proprietary IP constitutes a full tech-stack, providing extensive functionality at a reduced time to market.]]>1446falsefullhttps://www.spreaker.com/episode/talk-back-to-television-gm-of-streaming-gannett-usa-today--51922408https://api.spreaker.com/episode/51922408Thu, 17 Nov 2022 18:04:49 +0000Tracy SwedlowToday’s Talk Back to Television welcomes Mike Nagle, General Manager of Streaming for Gannett USA Today. Mike provides his perspective to help our friend Lisa from Los Angeles find factual and relevant news information without cable or satellite. With...250falsefullhttps://www.spreaker.com/episode/talk-back-to-television-nmrpp-s-evan-tracey-on-advertising-s-impact-on-the-2022-mid-terms--51923480https://api.spreaker.com/episode/51923480Thu, 17 Nov 2022 18:03:11 +0000Tracy SwedlowThis week’s Talk Back to Television welcomes Evan Tracey from National Media Research Planning and Placement—one of the largest Republican advertising agencies. Evan answers a question we are ALL asking this week: “Did all the money (some $10B) spent...530falsefullhttps://www.spreaker.com/episode/televisionation-albert-thompson-managing-director-of-digital-at-walton-isaacson--51922409
This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson. Among other things, he discusses Walton Isaacson’s pioneering work in multicultural marketing and explains how and why the agency treats this work as something fundamental, not as an “add-on”; he also shares his thoughts on how younger consumers are using media platforms, on the prospects for shoppable TV, QR codes, AR, interactive CTV apps, and more

Note: Albert Thompson will be moderating and speaking at TVOT SF 2022 (October 12th and 13th in San Francisco).]]>https://api.spreaker.com/episode/51922409Thu, 17 Nov 2022 03:13:51 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson....
This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson. Among other things, he discusses Walton Isaacson’s pioneering work in multicultural marketing and explains how and why the agency treats this work as something fundamental, not as an “add-on”; he also shares his thoughts on how younger consumers are using media platforms, on the prospects for shoppable TV, QR codes, AR, interactive CTV apps, and more

Note: Albert Thompson will be moderating and speaking at TVOT SF 2022 (October 12th and 13th in San Francisco).]]>2346falsefullhttps://www.spreaker.com/episode/televisionation-philip-gilpin-jr-ceo-executive-director-catalyst-story-institute--51922410
This episode features Philip Gilpin, Jr., CEO and Executive Director of the Catalyst Story Institute, a Duluth, Minnesota-based organization that aims to “advance the literary and visual arts by generating long-term professional career opportunities for storytelling artists.” The organization produces an annual content festival in Duluth, which allows creators of episodic and narrative works, such as TV series, Web series and podcasts, to showcase their work to industry executives, agents and producers. Among other things, Gilpin explains the Institute’s origins in the ITV Fest, which was originally based in LA (and subsequently moved to Vermont); discusses the various services it provides in addition to its content festival, including workshops on how to pitch and market content; and casts light on its plans for the future.]]>https://api.spreaker.com/episode/51922410Thu, 17 Nov 2022 03:13:04 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Philip Gilpin, Jr., CEO and Executive Director of the Catalyst Story Institute, a...
This episode features Philip Gilpin, Jr., CEO and Executive Director of the Catalyst Story Institute, a Duluth, Minnesota-based organization that aims to “advance the literary and visual arts by generating long-term professional career opportunities for storytelling artists.” The organization produces an annual content festival in Duluth, which allows creators of episodic and narrative works, such as TV series, Web series and podcasts, to showcase their work to industry executives, agents and producers. Among other things, Gilpin explains the Institute’s origins in the ITV Fest, which was originally based in LA (and subsequently moved to Vermont); discusses the various services it provides in addition to its content festival, including workshops on how to pitch and market content; and casts light on its plans for the future.]]>2260falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-industry-veteran-marshall-cohen--51922411
The good doctor is thrilled beyond belief to welcome the inimitable Marshall Cohen to the Friday Fireside. We’ve uncorked his industry perspective like a fine single-malt scotch, as he regales us with stories of the earliest days of MTV, The Movie Channel, Nickelodeon, Comedy Central and more. But as his current C-level consulting prowess demonstrates, Marshall Cohen ain’t done yet! Lots to learn here, folks!]]>https://api.spreaker.com/episode/51922411Thu, 17 Nov 2022 03:12:24 +0000Tracy SwedlowTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The good doctor is thrilled beyond belief to welcome the...
The good doctor is thrilled beyond belief to welcome the inimitable Marshall Cohen to the Friday Fireside. We’ve uncorked his industry perspective like a fine single-malt scotch, as he regales us with stories of the earliest days of MTV, The Movie Channel, Nickelodeon, Comedy Central and more. But as his current C-level consulting prowess demonstrates, Marshall Cohen ain’t done yet! Lots to learn here, folks!]]>1483falsefullhttps://www.spreaker.com/episode/talk-back-to-television-perianne-grignon-vp-of-strategy-at-mediaocean--51922412https://api.spreaker.com/episode/51922412Thu, 17 Nov 2022 03:11:43 +0000Tracy SwedlowToday’s guest on Talk Back to Television is Perianne Grignon, VP Strategy at Mediaocean (a Talk Back Sponsor!!!). Her question comes from Alan in New York: “I get so many ads thrown at me, it’s like sticking my head in a hornets’ nest. I wish someone...443falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-comcast-technology-solutions-stuart-kurkowski-on-metadata--51923478
Be honest: most conversations about metadata are stratospherically over the heads of most of us! But Stuart Kurkowski, Distinguished Engineer and Software Architect for Comcast Technology Solutions, explains it all in this week’s Friday Fireside. Watch this program and share it (confidentially if necessary) with your senior management. They need to understand what makes today’s media business click.]]>https://api.spreaker.com/episode/51923478Thu, 17 Nov 2022 03:11:00 +0000Tracy SwedlowTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Be honest: most conversations about metadata are stratospherically...
Be honest: most conversations about metadata are stratospherically over the heads of most of us! But Stuart Kurkowski, Distinguished Engineer and Software Architect for Comcast Technology Solutions, explains it all in this week’s Friday Fireside. Watch this program and share it (confidentially if necessary) with your senior management. They need to understand what makes today’s media business click.]]>1128falsefullhttps://www.spreaker.com/episode/talk-back-to-television-industry-veteran-mick-darling--51923481https://api.spreaker.com/episode/51923481Thu, 17 Nov 2022 03:09:54 +0000Tracy SwedlowLadies and Gentlemen, introducing THE TELEVISION HEAVY USER! Industry tech and business veteran, Mick Darling (who also happens to be another of the winners of the 2014 TVOT Hackathon), joins this week’s Talk Back to Television. He turns out to be a...1004falsefullhttps://www.spreaker.com/episode/televisionation-disney-advertising-s-dana-mcgraw-and-infosum-s-lauren-wetzel-on-clean-rooms-and-more--50312734https://api.spreaker.com/episode/50312734Thu, 23 Jun 2022 22:08:17 +0000Tracy SwedlowThis episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph;...2160falsefullhttps://www.spreaker.com/episode/televisionation-treatment-studio-s-williams-and-pocock-on-creating-a-virtual-queen-elizabeth-ii--50312732https://api.spreaker.com/episode/50312732Thu, 23 Jun 2022 22:07:27 +0000Tracy SwedlowThis episode features Willie Williams, Co-Founder of, and Lizzie Pocock, Producer at Treatment Studio, the London-based creative agency behind one of the most talked-about elements of Queen Elizabeth II’s recent Platinum Jubilee celebrations: the...1831falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-mike-nagle-gm-of-streaming-at-gannett-usa-today--50312733https://api.spreaker.com/episode/50312733Thu, 23 Jun 2022 22:06:27 +0000Tracy SwedlowThis week’s Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s...1292falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-chicken-soup-for-the-soul-cso-elana-sofko-on-redbox-and-more--50243490https://api.spreaker.com/episode/50243490Fri, 17 Jun 2022 21:54:26 +0000Tracy SwedlowToday’s Friday Fireside guest is Elana Sofko, Chief Strategy Officer for Chicken Soup for the Soul Entertainment. We go through the company’s various business sectors (which are more varied and complex than the good doctor realized), and then into a...1168falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-bill-mobley-founder-and-ceo-of-freecast--50243491https://api.spreaker.com/episode/50243491Fri, 17 Jun 2022 21:53:39 +0000Tracy SwedlowToday’s Friday Fireside welcomes industry firebrand, Bill Mobley, Founder and CEO of FreeCast. Bill has been “fighting the good fight” to aggregate streaming services for over a decade, and he shares (actually leaks) a major strategic announcement...1270falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-nabshow-2022-with-nab-s-chris-brown-and-jonathan-toomey--50243492https://api.spreaker.com/episode/50243492Fri, 17 Jun 2022 21:52:48 +0000Tracy SwedlowIf you attended the NABSHOW 2022 (or if you decided NOT to attend), you MUST WATCH this week’s episode of the Friday Fireside with the folks who made it happen! Chris Brown, EVP of Business Operations , and Jonathan Toomey, VP of Content Design and...1382falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-shelley-stansfield-founder-and-director-of-special-ops-at-centriply--50243493https://api.spreaker.com/episode/50243493Fri, 17 Jun 2022 21:52:18 +0000Tracy SwedlowToday’s Friday Fireside welcomes Shelley Stansfield, Founder and Director of Special Ops at Centriply, an independent media agency that specializes in advanced, audience-driven TV campaigns. Shelley explains that the #1 benefit for brands is the...1252falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-mike-kelley-president-of-americas-at-grabyo--50243494https://api.spreaker.com/episode/50243494Fri, 17 Jun 2022 21:51:44 +0000Tracy SwedlowThe Friday Fireside welcomes Mike Kelley, President of Americas for Grabyo, the cloud video platform for live clipping, live production and editing. We discuss how Grabyo customers worldwide can share their best moments in real time, with live...1219falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-deepintent-cmo-marcella-milliet-sciorra--50243495
#televisionation #fridayfireside @rickhowe @MarcellaSciorra]]>https://api.spreaker.com/episode/50243495Fri, 17 Jun 2022 21:51:06 +0000Tracy SwedlowFor many of us, our health is one of the first things we think about in the morning, and the one of the last things we think about at night. That is the strength of DeepIntent, the rapidly growing healthcare advertising program. Our guest on this...
#televisionation #fridayfireside @rickhowe @MarcellaSciorra]]>1262falsefullhttps://www.spreaker.com/episode/televisionation-bill-daddi-on-brand-platforms-and-more--50243497https://api.spreaker.com/episode/50243497Fri, 17 Jun 2022 21:50:24 +0000Tracy SwedlowThis episode features Bill Daddi, President of Daddi Brand, a firm that specializes in brand platform development and public relations for data, analytics and consulting companies, as well as for associations in the television and advertising...1843and,events,prfalsefullhttps://www.spreaker.com/episode/televisionation-605-president-tom-keaveney-on-measurement--50243498https://api.spreaker.com/episode/50243498Fri, 17 Jun 2022 21:49:41 +0000Tracy SwedlowThis episode features Tom Keaveney, President of TV measurement and analytics company, 605. Among other things, he outlines the biggest challenges facing the measurement industry; discusses 605’s services and explains how he believes the company is...1843advertisingfalsefullhttps://www.spreaker.com/episode/televisionation-snowflake-s-bill-stratton-on-the-data-cloud--50243499https://api.spreaker.com/episode/50243499Fri, 17 Jun 2022 21:48:59 +0000Tracy SwedlowThis episode features Bill Stratton, Global Head of Media, Entertainment and Advertising at data cloud company, Snowflake. Among other things, he defines key concepts in the data space, including databases, data lakes, data warehouses and clean rooms;...2619datafalsefullhttps://www.spreaker.com/episode/televisionation-watchingthat-ceo-cameron-church-on-monitoring-and-optimizing-streaming-video--50243500https://api.spreaker.com/episode/50243500Fri, 17 Jun 2022 21:48:18 +0000Tracy SwedlowThis episode features Cameron Church, Founder and CEO of WatchingThat, a London-based company which provides an independent monitoring and optimization platform for streaming video, and whose customers include the New York Post and Fox. Among other...1816falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-jon-giegengack-of-hub-entertainment-research--50243501https://api.spreaker.com/episode/50243501Fri, 17 Jun 2022 21:47:50 +0000Tracy SwedlowThis week’s episode of The Friday Fireside welcomes Jon Giegengack, Principal at Hub Entertainment Research. In a world where the more we know, the less we understand, Jon provides clarity and focus for entertainment decision-makers. Our primary topic...1878falsefullhttps://www.spreaker.com/episode/televisionation-vidcon-s-jim-louderback-on-creators--50243496
#creators, #platform, #creator, @vidcon, #people, @youtube, #metaverse, #companies, #build, @tiktock_us, #business, #world, #audience, #community, #influencers, #question, #big, #create, #money, @instagram]]>https://api.spreaker.com/episode/50243496Fri, 17 Jun 2022 21:46:47 +0000Tracy SwedlowThis episode features Jim Louderback, formerly CEO of, and now Strategic Advisor to, VidCon. Among other things, he discusses the significance of Paramount’s 2018 purchase of VidCon; outlines the increasingly important role that independent video...
#creators, #platform, #creator, @vidcon, #people, @youtube, #metaverse, #companies, #build, @tiktock_us, #business, #world, #audience, #community, #influencers, #question, #big, #create, #money, @instagram]]>2321falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-mike-nagle-gm-of-streaming-at-gannett-usa-today--50218724https://api.spreaker.com/episode/50218724Fri, 17 Jun 2022 21:38:15 +0000Tracy SwedlowThis week’s Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s...1292content,ott,streaming,usatodayfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-aviram-sharon-of-viewer-interaction-platform-inthegame--49483353https://api.spreaker.com/episode/49483353Wed, 15 Jun 2022 16:09:18 +0000Tracy SwedlowThis week’s episode of The Friday Fireside welcomes Aviram Sharon, Co-Founder and CEO of InTheGame, the Israel-based viewer interaction platform. Beyond their success with engaging sports fans interactively on a wide variety of television platforms,...1158sports,tvfalsefullhttps://www.spreaker.com/episode/televisionation-disney-advertising-s-dana-mcgraw-and-infosum-s-lauren-wetzel-on-clean-rooms-and-more--50214418https://api.spreaker.com/episode/50214418Wed, 15 Jun 2022 16:04:54 +0000Tracy SwedlowThis episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph;...2161bigdata,data,datacleanrooms,disney,infosum,measurementfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-videoamp-s-jonathan-steuer-on-measurement-advertising-and-more--49483354https://api.spreaker.com/episode/49483354Tue, 19 Apr 2022 19:46:01 +0000Tracy SwedlowJonathan Steuer, EVP of TV Strategy and Currency for VideoAmp, one of the ad industry’s most respected and popular execs, joins us in a fast-moving, fact-filled and FUNNY Friday Fireside. In a no-holds-barred discussion, Jonathan disassembles...1451falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-broadway-theater-vr-ar-with-julie-saltman--49483351https://api.spreaker.com/episode/49483351Tue, 19 Apr 2022 19:44:18 +0000Tracy SwedlowToday’s episode of The Friday Fireside is devoted to "Taking Wing—Legends of Emimencia", an under-development virtual-reality and augmented-reality Broadway show from producer, Julie Saltman, and Broadway star, Richard Blake. It will take you out of...1516falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-mediaocean-s-berkowitz-on-the-future-of-tv-advertising-and-more--49483350https://api.spreaker.com/episode/49483350Tue, 19 Apr 2022 19:43:28 +0000Tracy SwedlowThe Friday Fireside welcomes David Berkowitz, SVP of Corporate Marketing and Communications for Mediaocean. Both a media industry veteran and marketing visionary, David opines on the future of advertising on Netflix, the impact of creativity in...1618falsefullhttps://www.spreaker.com/episode/televisionation-blockgraph-ceo-jason-manningham--49483349https://api.spreaker.com/episode/49483349Tue, 19 Apr 2022 19:42:22 +0000Tracy SwedlowThis episode features Jason Manningham, Co-Founder and CEO of Blockgraph, an adtech company co-owned by Comcast/NBCUniversal, Charter Communications and Paramount, which offers a peer-to-peer platform designed to enable companies to create and...2997falsefullhttps://www.spreaker.com/episode/televisionation-screen-culture-documentarian-clay-tweel-in-conversation-with-lisa-crawford--49483352
Since this interview was recorded, at the end of 2021, it has been announced that Clay is co-directing a feature documentary about uncovering corruption in soccer organization FIFA. Told through the lens of the late investigative journalist Andrew Jennings, it’s presumably another example of Clay’s emphasis on "singular viewpoints of characters and their experience.”

Clay and Lisa also cover:

His career evolution, starting as assistant editor on Seth Gordon’s arcade game competition documentary The King of Kong: A Fistful of Quarters, leading into the acclaimed Gleason and beyond
His desire “to figure out why people do what they do,” and the compassionate portrayal of complex human experience in the Heaven’s Gate docuseries
Working in “the golden age of nonfiction,” the future of true crime unscripted content, and Clay’s thought that Liz Garbus’s outstanding I’ll Be Gone in the Dark so powerfully explored the genre that we’re now “potentially in a post-true crime world”

(Televisionation: Screen Culture features Lisa Crawford—a cultural commentator and expert on the evolving relationship between fans and television creators—in conversation with prominent content creators and producers. She focuses on how television content impacts our culture.)]]>https://api.spreaker.com/episode/49483352Tue, 19 Apr 2022 19:41:28 +0000Tracy SwedlowA native Virginian living in LA, Clay Tweel is a documentary director/producer/editor with a passion for telling great character-based stories. His works include Make Believe, Print the Legend, Finders Keepers, Out of Omaha, The Innocent Man and...
Since this interview was recorded, at the end of 2021, it has been announced that Clay is co-directing a feature documentary about uncovering corruption in soccer organization FIFA. Told through the lens of the late investigative journalist Andrew Jennings, it’s presumably another example of Clay’s emphasis on "singular viewpoints of characters and their experience.”

Clay and Lisa also cover:

His career evolution, starting as assistant editor on Seth Gordon’s arcade game competition documentary The King of Kong: A Fistful of Quarters, leading into the acclaimed Gleason and beyond
His desire “to figure out why people do what they do,” and the compassionate portrayal of complex human experience in the Heaven’s Gate docuseries
Working in “the golden age of nonfiction,” the future of true crime unscripted content, and Clay’s thought that Liz Garbus’s outstanding I’ll Be Gone in the Dark so powerfully explored the genre that we’re now “potentially in a post-true crime world”

(Televisionation: Screen Culture features Lisa Crawford—a cultural commentator and expert on the evolving relationship between fans and television creators—in conversation with prominent content creators and producers. She focuses on how television content impacts our culture.)]]>2583falsefullhttps://www.spreaker.com/episode/televisionation-evergent-founder-and-ceo-vijay-sajja-on-streaming-crm-and-data--48941058
Sajja describes Evergent’s CRM capabilities (which include managing registration, authentication, transaction gateways and more), and how these capabilities also allow it to generate large amounts of data on customer behavior for its clients, which the latter can then use in order to guide their product and marketing strategies. He also explains how Evergent uses AI/Machine Learning to make sense of the data it gathers, tells us which new developments in the streaming space he is most excited about, and updates us on the company’s latest news, including new partnerships with Microsoft and AWS.]]>https://api.spreaker.com/episode/48941058Tue, 19 Apr 2022 19:35:51 +0000Tracy SwedlowThis episode features Vijay Sajja, Founder and CEO of Evergent, a provider of customer relationship management tools for streaming media and entertainment companies (customers include BritBox, the BBC, DirecTV, WarnerMedia and others), which currently...
Sajja describes Evergent’s CRM capabilities (which include managing registration, authentication, transaction gateways and more), and how these capabilities also allow it to generate large amounts of data on customer behavior for its clients, which the latter can then use in order to guide their product and marketing strategies. He also explains how Evergent uses AI/Machine Learning to make sense of the data it gathers, tells us which new developments in the streaming space he is most excited about, and updates us on the company’s latest news, including new partnerships with Microsoft and AWS.]]>2723falsefullhttps://www.spreaker.com/episode/televisionation-marianne-vita-on-vab-s-new-streaming-video-studies--48941044https://api.spreaker.com/episode/48941044Mon, 07 Mar 2022 22:43:23 +0000Tracy SwedlowThis episode features Marianne Vita, SVP/Director of Integrated Strategy and Marketing at VAB, discussing two reports that that organization recently published: “Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming” and “Stream On: 23...1889falsefullhttps://www.spreaker.com/episode/televisionation-part-1-comscore-update-with-cro-michael-vinson--46506823https://api.spreaker.com/episode/46506823Mon, 07 Mar 2022 22:41:58 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief...2356falsefullhttps://www.spreaker.com/episode/televisionation-part-2-comscore-update-with-ceo-bill-livek-and-cco-chris-wilson--46506825https://api.spreaker.com/episode/46506825Mon, 07 Mar 2022 22:41:28 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief...1886falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-outside-inc-s-dennis-gillespie--48941028https://api.spreaker.com/episode/48941028Mon, 07 Mar 2022 22:39:16 +0000Tracy SwedlowThis week’s highly entertaining episode of The Friday Fireside welcomes Dennis Gillespie from Outside, Inc. Dennis talks about the consumer appeal of Adventure Sports along with how attractive those consumers are to Advertisers (think youth,...1390falsefullhttps://www.spreaker.com/episode/televisionation-edgecast-s-darren-lepke-on-powering-livestreaming-sports--48941030https://api.spreaker.com/episode/48941030Mon, 07 Mar 2022 22:38:41 +0000Tracy SwedlowThis episode features Darren Lepke, Head of Video Product Management at Edgecast (formerly Verizon Digital Media Services), a provider of CDN, edge computing, serverless computing and streaming-delivery services. The conversation focuses on the work...2037falsefullhttps://www.spreaker.com/episode/televisionation-qtt-s-john-piccone-on-bridging-digital-and-linear-advertising--48941031https://api.spreaker.com/episode/48941031Mon, 07 Mar 2022 22:37:01 +0000Tracy SwedlowThis episode features John Piccone, President of QTT, a division of Viamedia that offers a cloud-based advertising solution which it bills as “request[ing] and receiv[ing] ads from programmatic digital ad exchanges to enable linear cable television ad...1591falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-tsahi-levent-levi-on-enabling-video-on-web-pages-without-plug-ins--48941032https://api.spreaker.com/episode/48941032Mon, 07 Mar 2022 22:36:27 +0000Tracy SwedlowOur guest on this week’s Friday Fireside is Tsahi Levent-Levi, Analyst and Consultant for WebRTC, publisher of BlogGeek.me, and CEO of TestRTC. Tsahi takes us under the hood of this open-source technology that enables audio and video communications...1218falsefullhttps://www.spreaker.com/episode/televisionation-screen-culture-tynesha-williams-vp-executive-creative-director-of-3am--48941038https://api.spreaker.com/episode/48941038Mon, 07 Mar 2022 22:35:58 +0000Tracy SwedlowIn this episode of Screen Culture, Tynesha shares how screen content—in the form of the sitcom Who’s the Boss—inspired her as a child to pursue a career in advertising. She shares key professional experiences, from creating a successful Super Bowl ad...2897falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-scott-solter-on-streaming--48941039https://api.spreaker.com/episode/48941039Mon, 07 Mar 2022 22:35:22 +0000Tracy SwedlowWe get inside the streaming subscriber’s head in this week’s Friday Fireside with Scott Solter, industry veteran and consultant. After a brief trip down memory lane to the earliest days of “multi-pay marketing” (did you know that when Showtime started...1338falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-canoe-s-chris-pizzurro-on-addressable-programmatic-and-more--48941040https://api.spreaker.com/episode/48941040Mon, 07 Mar 2022 22:34:45 +0000Tracy SwedlowToday’s episode of Centriply’s Friday Fireside welcomes Chris Pizzurro, SVP of Global Sales and Marketing for Canoe Ventures. Chris unwraps the secrets of Canoe’s success, and details their operating strategy to deliver advanced advertising to 38...1525falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-research-guru-howard-shimmel-on-his-new-venture-datafuelx--48941041https://api.spreaker.com/episode/48941041Mon, 07 Mar 2022 22:34:13 +0000Tracy SwedlowToday’s edition of The Friday Fireside welcomes Howard Shimmel, president of Janus Strategy & Insights. Howard gives us a peak under the hood of his new venture, datafuelX, scheduled to launch in January. And with extensive experience at Turner,...1642falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-jesse-redniss-on-his-new-privacy-enablement-and-engagement-platform-qonsent--48941042https://api.spreaker.com/episode/48941042Mon, 07 Mar 2022 22:33:37 +0000Tracy SwedlowThis week’s guest on the Friday Fireside is media luminary Jesse Redniss, Founder and CEO of privacy enablement and engagement platform, Qonsent. With a long history at NBCUniversal, Turner and WarnerMedia, Jesse has, like many of us, seen the shift...1655falsefullhttps://www.spreaker.com/episode/televisionation-paul-furia-of-independent-creative-media-agency-media-by-mother--48941043https://api.spreaker.com/episode/48941043Mon, 07 Mar 2022 22:33:08 +0000Tracy SwedlowThis episode features Paul Furia, Head of Content and Creative Packaging at independent media agency, Media by Mother. Among other things, he explains his role at the agency; how he and his team identify the right creators, producers and platforms for...1939falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-landmark-media-advisors-founder-adam-gaynor--48941048https://api.spreaker.com/episode/48941048Mon, 07 Mar 2022 22:32:29 +0000Tracy SwedlowTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week, the Friday Fireside welcomes Landmark Media Advisors...1431falsefullhttps://www.spreaker.com/episode/friday-fireside-on-thursday-george-schweitzer-former-cmo-of-cbs-in-conversation-with-rick-howe-the-itv-doctor-at-tvot-live-2022--48941056https://api.spreaker.com/episode/48941056Mon, 07 Mar 2022 22:31:50 +0000Tracy SwedlowRick Howe, The iTV Doctor interviews… George Schweitzer is Television Royalty. If you watched CBS between 1990 and 2020, you saw his work. And more importantly, if you were watching something OTHER than CBS, you saw his work—his job was to get you to...1871falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-quintar-founding-member-buddy-scott-on-ar-and-sports--48941055https://api.spreaker.com/episode/48941055Sun, 06 Mar 2022 21:14:36 +0000Tracy SwedlowGet ready for a truly mind-blowing episode of the Friday Fireside, with Quintar founding member Buddy Scott. With experience at WarnerMedia (working on Turner’s NBA Digital AR/VR projects), and then at Magic Leap, Buddy is taking us all to the next...1270falsefullhttps://www.spreaker.com/episode/televisionation-screen-culture-amy-e-duddleston-on-editing-my-own-private-idaho-high-art-mare-of-easttown-and-more--48941050
She has been a member of the Motion Picture Editors Guild since 1991, and currently serves on the Board of Directors. She is also a member of American Cinema Editors, AMPAS and the Television Academy.

On this episode of Screen Culture, Amy recounts how she discovered editing after being “enthralled” by Raging Bull and inspired by the work of editors such as Dede Allen. She shares how her journey as a young apprentice and then assistant editor led her to working out of Gus Van Sant’s house during production of the now-iconic My Own Private Idaho, her collaboration with Van Sant on projects including a shot-for-shot remake of Psycho, her work with filmmaker Lisa Cholodenko on films including the groundbreaking High Art, and her recent work in television shaping prestige series such as Mare of Easttown.

Amy and Lisa also cover:

What it’s like to work on a project, like My Own Private Idaho, that becomes culturally iconic: “Most of the time when you’re working on something, you just hope people see it”
How allowing time for ideas and approaches to percolate is essential in film and TV editing—rushing is the enemy of art
That the process of editing great actors—including Frances McDormand, Kate Winslet, and Patricia Clarkson—is challenging to describe: “You’re just trying to follow the rhythms”
How Amy turned down an offer to work on Good Will Hunting to edit her friend Lisa Cholodenko’s first film, High Art, which became a Sundance sensation
How High Art as an artifact of New Queer Cinema reflected cultural growth, as it’s “not a shiny coming-out story,” and how art is essential for “creating space” for new stories and narratives around underrepresented groups
What it was like to experience Mare of Easttown’s popularity: “The outpouring of love for the show was mind-blowing”
Amy is on Twitter as @phantomframe.]]>https://api.spreaker.com/episode/48941050Sun, 06 Mar 2022 20:57:49 +0000Tracy SwedlowAmy E. Duddleston, ACE has over 30 years of experience in feature and television picture editing. Starting out as an Apprentice Editor, she made her way up to Assistant Editor, working on films like My Own Private Idaho, Corrina, Corrina, and To Die...
She has been a member of the Motion Picture Editors Guild since 1991, and currently serves on the Board of Directors. She is also a member of American Cinema Editors, AMPAS and the Television Academy.

On this episode of Screen Culture, Amy recounts how she discovered editing after being “enthralled” by Raging Bull and inspired by the work of editors such as Dede Allen. She shares how her journey as a young apprentice and then assistant editor led her to working out of Gus Van Sant’s house during production of the now-iconic My Own Private Idaho, her collaboration with Van Sant on projects including a shot-for-shot remake of Psycho, her work with filmmaker Lisa Cholodenko on films including the groundbreaking High Art, and her recent work in television shaping prestige series such as Mare of Easttown.

Amy and Lisa also cover:

What it’s like to work on a project, like My Own Private Idaho, that becomes culturally iconic: “Most of the time when you’re working on something, you just hope people see it”
How allowing time for ideas and approaches to percolate is essential in film and TV editing—rushing is the enemy of art
That the process of editing great actors—including Frances McDormand, Kate Winslet, and Patricia Clarkson—is challenging to describe: “You’re just trying to follow the rhythms”
How Amy turned down an offer to work on Good Will Hunting to edit her friend Lisa Cholodenko’s first film, High Art, which became a Sundance sensation
How High Art as an artifact of New Queer Cinema reflected cultural growth, as it’s “not a shiny coming-out story,” and how art is essential for “creating space” for new stories and narratives around underrepresented groups
What it was like to experience Mare of Easttown’s popularity: “The outpouring of love for the show was mind-blowing”
Amy is on Twitter as @phantomframe.]]>3953falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-100th-episode-mike-bloxham-of-magid--48941049https://api.spreaker.com/episode/48941049Sun, 06 Mar 2022 20:57:08 +0000Tracy SwedlowYou will truly enjoy this #100th Episode of The Friday Fireside with the Brilliant and Entertaining Mike Bloxham, EVP of Global Media and Entertainment for Magid. Mike was also at the birth of The iTV Doctor, as a guest on the first The iTV Doctor...1499falsefullhttps://www.spreaker.com/episode/televisionation-nathalie-bordes-evp-of-measurement-for-marketers-ana--48941051https://api.spreaker.com/episode/48941051Sun, 06 Mar 2022 20:56:20 +0000Tracy SwedlowThis episode features Nathalie Bordes, EVP of Measurement for Marketers at the ANA. Among other things, she explains the goals of the ANA and her own role at that organization; outlines ongoing challenges facing the audience-measurement industry; and...2737falsefullhttps://www.spreaker.com/episode/televisionation-screen-culture-carri-twigg-on-her-journey-from-the-white-house-to-culture-house--48941047
Prior to joining Culture House Media as a Founding Partner, Carri built and consulted on strategic cultural movements, including the California-based Schools Not Prisons Tour and the SuperPAC Save The Day. She worked with VH1 to reprise its iconic “Behind The” franchise, writing and hosting a series looking at issues impacting the 2016 Presidential election titled #BehindTheVote. Her work has been featured on MTV, VH1, AwesomenessTV, Complex News, :ATTN, AwesomenessTV, The Young Turks, and Refinery29.

In this episode of Screen Culture, Carri shares her journey from the White House to Culture House. She explains how her experience working in the Obama administration taught her the importance of using storytelling to enable political and societal change, the “cultural scaffolding” of a progressive future America.

Carri and Lisa also cover:

How Carri connected with her Culture House partners, Raeshem Nijhon and Nicole Galovski
Their latest projects, including “Hair Tales” for OWN and Hulu and a documentary based on “A People’s History of Black Twitter” with Wired Studios and Conde Nast
How she hopes to impact screen—and political—culture in the long term
Follow Carri on Twitter @carritwigg.

https://itvt.com/televisionation]]>https://api.spreaker.com/episode/48941047Sun, 06 Mar 2022 20:55:47 +0000Tracy SwedlowCarri Twigg is deeply engaged with content that takes on the urgent cultural questions confronting America and the world. After 10 years in politics, including serving as Special Assistant to President Obama and Director of Public Engagement for...
Prior to joining Culture House Media as a Founding Partner, Carri built and consulted on strategic cultural movements, including the California-based Schools Not Prisons Tour and the SuperPAC Save The Day. She worked with VH1 to reprise its iconic “Behind The” franchise, writing and hosting a series looking at issues impacting the 2016 Presidential election titled #BehindTheVote. Her work has been featured on MTV, VH1, AwesomenessTV, Complex News, :ATTN, AwesomenessTV, The Young Turks, and Refinery29.

In this episode of Screen Culture, Carri shares her journey from the White House to Culture House. She explains how her experience working in the Obama administration taught her the importance of using storytelling to enable political and societal change, the “cultural scaffolding” of a progressive future America.

Carri and Lisa also cover:

How Carri connected with her Culture House partners, Raeshem Nijhon and Nicole Galovski
Their latest projects, including “Hair Tales” for OWN and Hulu and a documentary based on “A People’s History of Black Twitter” with Wired Studios and Conde Nast
How she hopes to impact screen—and political—culture in the long term
Follow Carri on Twitter @carritwigg.

https://itvt.com/televisionation]]>3028falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-rob-bochicchio-president-of-marketsmith--48941064https://api.spreaker.com/episode/48941064Sun, 06 Mar 2022 20:55:10 +0000Tracy SwedlowThis week’s Friday Fireside welcomes Rob Bochicchio, President of Marketsmith. Rob will share how smart marketing can turn a challenger brand like Shark Ninja into a $3.5 billion market leader. It’s all about outsmarting (not outspending) your...1862falsefullhttps://www.spreaker.com/episode/televisionation-vab-president-and-ceo-sean-cunningham-on-audience-measurement--48941063https://api.spreaker.com/episode/48941063Sun, 06 Mar 2022 20:51:33 +0000Tracy SwedlowThis episode features VAB President and CEO, Sean Cunningham. He discusses the organization’s criticisms of Nielsen’s audience-measurement methodology and why it believes there is a “crisis in confidence” in panel science; explains why VAB is calling...2558falsefullhttps://www.spreaker.com/episode/televisionation-friday-npr-chief-marketing-officer-michael-smith--48941061https://api.spreaker.com/episode/48941061Sun, 06 Mar 2022 20:50:39 +0000Tracy SwedlowIf you can hear the opening music for “Car Talk”, “Morning Edition” or “All Things Considered,” you gotta know that being the Chief Marketing Officer for NPR like Michael Smith, my guest on the Friday Fireside this week, is the coolest job in the...1499falsefullhttps://www.spreaker.com/episode/televisionation-animation-historian-and-journalist-nancy-denney-phelps--48941062
Nancy Denney-Phelps’ Animation Blog: https://www.awn.com/users/nancy-denney-phelps]]>https://api.spreaker.com/episode/48941062Sun, 06 Mar 2022 20:49:41 +0000Tracy SwedlowThis episode features animation historian and journalist, Nancy Denney-Phelps. Among other things, she discusses the difference between US and European attitudes to animation and why the art form receives significantly more public funding in Europe;...
Nancy Denney-Phelps’ Animation Blog: https://www.awn.com/users/nancy-denney-phelps]]>2013falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-ben-tatta-president-of-standard-media-index--48941059https://api.spreaker.com/episode/48941059Sun, 06 Mar 2022 20:44:26 +0000Tracy SwedlowBen Tatta, President of Standard Media Index, is Rick’s guest on this edition of The Friday Fireside. Ben explains the movie premiere strategy behind Chevrolet‘s brilliant “Sopranos” Silverado EV Super Bowl ad, Peloton Interactive‘s bone-headed...1699falsefullhttps://www.spreaker.com/episode/televisionation-hub-s-jon-giegengack-on-video-redefined-the-metaverse-nfts-and-more--48941057https://api.spreaker.com/episode/48941057Sun, 06 Mar 2022 20:43:37 +0000Tracy SwedlowThis episode features Jon Giegengack, Founder and Principal of Hub Entertainment Research. Among other things, he discusses Hub’s two most recent reports, “2021 Video Redefined” and the “Metaverse NFT Mini Report” (both published February 2022);...3169falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-jo-kinsella-on-tvsquared-s-acquisition-by-innovid--48941060https://api.spreaker.com/episode/48941060Sun, 06 Mar 2022 20:42:41 +0000Tracy SwedlowThis week’s Friday Fireside welcomes TVSquared President, Jo Kinsella, fresh off the acquisition of TVSquared by Innovid. Jo (who was our Friday Fireside guest way back in July, 2020) details the process and timing of that acquisition, and explains in...1347falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-gabriel-berger-ceo-of-thinkanalytics--47082429
Today’s Friday Fireside guest is Gabriel Berger, CEO of ThinkAnalytics. Gabe is an industry veteran who has literally found his calling, helping all of us find the shows we will enjoy most in this INSANE television content mess we (including Gabe and the good doctor) have all created. This fast-moving episode of The Friday Fireside will have you reaching for your remote to see if YOUR streaming services have that capability, and then you will be picking up the phone to call Gabe.]]>https://api.spreaker.com/episode/47082429Fri, 22 Oct 2021 00:20:25 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s Friday Fireside guest is Gabriel Berger, CEO of ThinkAnalytics. Gabe is an industry veteran who...
Today’s Friday Fireside guest is Gabriel Berger, CEO of ThinkAnalytics. Gabe is an industry veteran who has literally found his calling, helping all of us find the shows we will enjoy most in this INSANE television content mess we (including Gabe and the good doctor) have all created. This fast-moving episode of The Friday Fireside will have you reaching for your remote to see if YOUR streaming services have that capability, and then you will be picking up the phone to call Gabe.]]>1435falsefullhttps://www.spreaker.com/episode/televisionation-fandom-ceo-perkins-miller--47082432
This episode features Perkins Miller, CEO of Fandom, a company that offers a platform for fan wikis and that was co-founded in 2004 by Wikipedia founder, Jimmy Wales. He discusses the company’s origins, offerings and partnerships; outlines the benefits and challenges he sees of working with connected platforms; and casts light on the company’s current and future business strategies.]]>https://api.spreaker.com/episode/47082432Thu, 21 Oct 2021 23:55:10 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Perkins Miller, CEO of Fandom, a company that offers a platform for fan wikis and that...
This episode features Perkins Miller, CEO of Fandom, a company that offers a platform for fan wikis and that was co-founded in 2004 by Wikipedia founder, Jimmy Wales. He discusses the company’s origins, offerings and partnerships; outlines the benefits and challenges he sees of working with connected platforms; and casts light on the company’s current and future business strategies.]]>1740falsefullhttps://www.spreaker.com/episode/televisionation-butcher-bird-studios-diaz-przybl-and-calcote-on-creating-interactive-narratives--47082434
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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This is "The Swedlow Show," which features Tracy Swedlow, editor-in-chief of ITVT, who moderates the discussion.]]>https://api.spreaker.com/episode/47082434Thu, 21 Oct 2021 23:54:38 +0000Tracy SwedlowThis episode features Lillian Diaz-Przybyl and Steve Calcote, Producer and Director respectively at Butcher Bird Studios, a full-service creative and production studio specializing in interactive and immersive video experiences. They discuss their...
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ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This is "The Swedlow Show," which features Tracy Swedlow, editor-in-chief of ITVT, who moderates the discussion.]]>2489falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-jonathan-boltax-co-founder-and-ceo-of-playworks-digital--47082433https://api.spreaker.com/episode/47082433Thu, 21 Oct 2021 23:54:06 +0000Tracy SwedlowThis week’s guest on The Friday Fireside is Jonathan Boltax Co-Founder and CEO of PlayWorks Digital Limited. After a long career stateside at NBC and Cablevision, Jonathan took his “game” to Israel, and has been building a well-distributed and popular...1698falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-jim-long-ceo-of-didja--46872165
This week’s edition of The Friday Fireside gets under the hood with Jim Long’s Didja, Inc; and explores whether his LocalBTV system will survive where Locast failed. The expressed permission of the local station is the key, and local broadcasters are finding that “eyeballs is eyeballs” when it comes to local advertising. To crack the major station groups, Jim is willing to pay the retransmission fees and pass them directly (without markup) to the consumer. That just might work!]]>https://api.spreaker.com/episode/46872165Mon, 11 Oct 2021 20:11:33 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s edition of The Friday Fireside gets under the hood with Jim Long’s Didja, Inc; and explores...
This week’s edition of The Friday Fireside gets under the hood with Jim Long’s Didja, Inc; and explores whether his LocalBTV system will survive where Locast failed. The expressed permission of the local station is the key, and local broadcasters are finding that “eyeballs is eyeballs” when it comes to local advertising. To crack the major station groups, Jim is willing to pay the retransmission fees and pass them directly (without markup) to the consumer. That just might work!]]>1399falsefullhttps://www.spreaker.com/episode/televisionation-biz-dev-chief-linda-abrams-on-24i-s-end-to-end-streaming-solutions--46872603https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Linda Abrams, Head of Business Development for North America at video-streaming infrastructure company, 24i. Among other things, she provides an overview of the company’s end-to-end technology offerings for pay-TV operators, OTT content providers and other industry players (customers include Game Show Network, BroadwayHD, Flow Sports and others), highlighting features that enable subscription flow, personalization, multiplatform support, social integration and more.]]>https://api.spreaker.com/episode/46872603Thu, 07 Oct 2021 21:25:39 +0000Tracy Swedlowhttps://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Linda Abrams, Head of Business Development for...https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Linda Abrams, Head of Business Development for North America at video-streaming infrastructure company, 24i. Among other things, she provides an overview of the company’s end-to-end technology offerings for pay-TV operators, OTT content providers and other industry players (customers include Game Show Network, BroadwayHD, Flow Sports and others), highlighting features that enable subscription flow, personalization, multiplatform support, social integration and more.]]>2073falsefullhttps://www.spreaker.com/episode/televisionation-screen-culture-media-scholar-and-producer-david-craig--46872571

In this episode, Lisa is joined by David Craig, a media scholar, producer, and former network executive. He is Clinical Professor at the University of Southern California’s Annenberg School for Communication and Journalism and Visiting Professor in the Institute of Cultural and Creative Industries at Shanghai Jiao Tong University. With Stuart Cunningham, he is the co-author or co-editor of multiple books, journal articles, and chapters about the social media entertainment and wanghong industries, including Creator Culture, Wanghong as Social Media Entertainment in China, and Social Media Entertainment. Prior to academia, in addition to LGBTQ media activism, David was a Hollywood producer and network programming executive responsible for over 30 projects that garnered over 70 Emmy, Golden Globe, and Peabody nominations.

David and Lisa discuss the goal of his first career in Hollywood—to become a “teacher” and create social impact through filmed content. He outlines cultural activism applied through the TV movie format over decades. He notes the responsibility taken up by many producers, network executives, and talent (including Ava DuVernay, Tom Hanks, and Brad Pitt through their respective producing work) to advocate for social change and representation.

They expand on David’s published works with collaborator Stuart Cunningham, particularly the recent anthology Creator Culture and their first book, Social Media Entertainment, a comprehensive history and analysis of social media creators and their role in culture and media.

Finally, David and Lisa cover his inclination to be positive about the impact of social media entertainment and:

The similarities, differences, and “tension” between the approaches of social media platforms and traditional media companies
The rise of wanghong (“Internet famous”) or the social media entertainment industry in China, the technological advancement and growing global presence of China-based platforms
The cultural impact of creators in amplifying social and political issues, including the experience of underrepresented groups
The politics of platforms

Social handle:
Twitter @Producing2Power

Archive: https://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/46872571Thu, 07 Oct 2021 21:23:44 +0000Tracy SwedlowITVT is pleased to present the latest episode of Televisionation: Screen Culture, our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa Crawford,...

In this episode, Lisa is joined by David Craig, a media scholar, producer, and former network executive. He is Clinical Professor at the University of Southern California’s Annenberg School for Communication and Journalism and Visiting Professor in the Institute of Cultural and Creative Industries at Shanghai Jiao Tong University. With Stuart Cunningham, he is the co-author or co-editor of multiple books, journal articles, and chapters about the social media entertainment and wanghong industries, including Creator Culture, Wanghong as Social Media Entertainment in China, and Social Media Entertainment. Prior to academia, in addition to LGBTQ media activism, David was a Hollywood producer and network programming executive responsible for over 30 projects that garnered over 70 Emmy, Golden Globe, and Peabody nominations.

David and Lisa discuss the goal of his first career in Hollywood—to become a “teacher” and create social impact through filmed content. He outlines cultural activism applied through the TV movie format over decades. He notes the responsibility taken up by many producers, network executives, and talent (including Ava DuVernay, Tom Hanks, and Brad Pitt through their respective producing work) to advocate for social change and representation.

They expand on David’s published works with collaborator Stuart Cunningham, particularly the recent anthology Creator Culture and their first book, Social Media Entertainment, a comprehensive history and analysis of social media creators and their role in culture and media.

Finally, David and Lisa cover his inclination to be positive about the impact of social media entertainment and:

The similarities, differences, and “tension” between the approaches of social media platforms and traditional media companies
The rise of wanghong (“Internet famous”) or the social media entertainment industry in China, the technological advancement and growing global presence of China-based platforms
The cultural impact of creators in amplifying social and political issues, including the experience of underrepresented groups
The politics of platforms

Social handle:
Twitter @Producing2Power

Archive: https://tvotshow.com/televisionation]]>3620falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-innovid-co-founder-and-cto-tal-chalozin--46506824
Approaching their Q4 SPAC, Innovid CTO and Co-Founder, Tal Chalozin, joins us for this week’s Friday Fireside. We discuss the upcoming SPAC, with a Pro Forma Valuation of $1.3 Billion; why Tal won’t replace his online interview sign (even with that valuation); whether we can live WITHOUT Nielsen, given the current troubles; Innovid’s success at “poaching” customers from Google Campaign Manager; and Wild Turkey (of all things). A highly entertaining Friday Fireside.]]>https://api.spreaker.com/episode/46506824Thu, 07 Oct 2021 21:16:44 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Approaching their Q4 SPAC, Innovid CTO and Co-Founder, Tal Chalozin, joins us for this week’s Friday...
Approaching their Q4 SPAC, Innovid CTO and Co-Founder, Tal Chalozin, joins us for this week’s Friday Fireside. We discuss the upcoming SPAC, with a Pro Forma Valuation of $1.3 Billion; why Tal won’t replace his online interview sign (even with that valuation); whether we can live WITHOUT Nielsen, given the current troubles; Innovid’s success at “poaching” customers from Google Campaign Manager; and Wild Turkey (of all things). A highly entertaining Friday Fireside.]]>1190falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-cinedigm-president-erick-opeka--46506826
Find out what’s happening at Cinedigm with this week’s Friday Fireside guest, Cinedigm President, Erick Opeka. Cinedigm yesterday reported net income of $5.0 million: total revenues of $15 million, up 149% year-over-year; streaming revenues up 181% year-over-year; ad-supported streaming channel revenues up 301% year-over-year; subscription streaming channel revenues up 88% year-over-year. Erick gives us a detailed look at how Cinedigm generated net income of $5.0 million, versus net loss of $19.9 million in the prior-year quarter.]]>https://api.spreaker.com/episode/46506826Thu, 07 Oct 2021 21:15:50 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Find out what’s happening at Cinedigm with this week’s Friday Fireside guest, Cinedigm President, Erick...
Find out what’s happening at Cinedigm with this week’s Friday Fireside guest, Cinedigm President, Erick Opeka. Cinedigm yesterday reported net income of $5.0 million: total revenues of $15 million, up 149% year-over-year; streaming revenues up 181% year-over-year; ad-supported streaming channel revenues up 301% year-over-year; subscription streaming channel revenues up 88% year-over-year. Erick gives us a detailed look at how Cinedigm generated net income of $5.0 million, versus net loss of $19.9 million in the prior-year quarter.]]>1509falsefullhttps://www.spreaker.com/episode/televisionation-bally-s-adi-dhandhania-on-interactivity-and-sports-betting--46506827
This episode features Adi Dhandhania, SVP of Strategy and Interactive at Bally’s, the casino and betting giant that recently purchased pioneering second-screen interactive-TV company, Telescope, as part of a build-out of its sports-betting offerings. Among other things, he explains the strategy behind the acquisition and why interactivity is so important to Bally’s; outlines how Telescope’s technology and expertise will be integrated into Bally’s regional sports networks; discusses the outlook for sports betting in general; shares his thoughts on ATSC 3.0, connected TV, data-generation and other areas of advanced TV; and casts light on how Bally’s plans to innovate going forward.]]>https://api.spreaker.com/episode/46506827Thu, 07 Oct 2021 21:15:19 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Adi Dhandhania, SVP of Strategy and Interactive at Bally’s, the casino and betting giant...
This episode features Adi Dhandhania, SVP of Strategy and Interactive at Bally’s, the casino and betting giant that recently purchased pioneering second-screen interactive-TV company, Telescope, as part of a build-out of its sports-betting offerings. Among other things, he explains the strategy behind the acquisition and why interactivity is so important to Bally’s; outlines how Telescope’s technology and expertise will be integrated into Bally’s regional sports networks; discusses the outlook for sports betting in general; shares his thoughts on ATSC 3.0, connected TV, data-generation and other areas of advanced TV; and casts light on how Bally’s plans to innovate going forward.]]>1434falsefullhttps://www.spreaker.com/episode/televisionation-comscore-update-with-ceo-bill-livek-cco-chris-wilson-and-cro-michael-vinson--46506828
This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson.

Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.]]>https://api.spreaker.com/episode/46506828Thu, 07 Oct 2021 21:14:41 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief...
This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson.

Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.]]>856falsefullhttps://www.spreaker.com/episode/televisionation-julie-saltman-on-her-new-vr-ar-project-taking-wing--46506831
URL: https://www.takingwingofficial.com/]]>https://api.spreaker.com/episode/46506831Thu, 07 Oct 2021 21:11:50 +0000Tracy SwedlowThis episode Julie Saltman, Lead Producer and Costume Designer of “Taking Wing,” a new VR/AR experience, loosely based on Shel Silverstein’s famous children’s story, “The Giving Tree.” Among other things, she provides an overview of the project and of...
URL: https://www.takingwingofficial.com/]]>1854falsefullhttps://www.spreaker.com/episode/televisionation-iei-s-erik-langner-on-using-atsc-3-0-and-other-tv-tech-to-enable-digital-learning--46872161
This episode features Erik Langner, Co-Founder and CEO of the Information Equity Initiative (IEI), which describes itself as “a non-profit organization that believes everyone, regardless of geography or income, needs access to high quality digital learning resources if they are to compete and thrive.”

Langner, who was previously president of the public benefit corporation, Signal Infrastructure Group, and of the public TV and radio non-profit consultancy, Public Media Company, discusses IEI’s work databroadcasting educational programming and learning resources to schools and other organizations; explains the cloud-based, interactive library-tech platform the organization has developed to facilitate the delivery of these resources; outlines how he believes the new ATSC 3.0 broadcast standard will help it extend its offerings; and shares his thoughts on IEI’s goals for the next two years.]]>https://api.spreaker.com/episode/46872161Thu, 07 Oct 2021 21:10:38 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Erik Langner, Co-Founder and CEO of the Information Equity Initiative (IEI), which...
This episode features Erik Langner, Co-Founder and CEO of the Information Equity Initiative (IEI), which describes itself as “a non-profit organization that believes everyone, regardless of geography or income, needs access to high quality digital learning resources if they are to compete and thrive.”

Langner, who was previously president of the public benefit corporation, Signal Infrastructure Group, and of the public TV and radio non-profit consultancy, Public Media Company, discusses IEI’s work databroadcasting educational programming and learning resources to schools and other organizations; explains the cloud-based, interactive library-tech platform the organization has developed to facilitate the delivery of these resources; outlines how he believes the new ATSC 3.0 broadcast standard will help it extend its offerings; and shares his thoughts on IEI’s goals for the next two years.]]>1986falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-jim-riley-president-of-us-operations-at-stingray--46872162
Some people always get the best gigs! Today’s Friday Fireside welcomes industry visionary, Jim Riley, President of US Operations for Stingray. Moving from his background at TVN, VUBIQUITY, Whip Media and BITMAX, Jim has taken a clue from his Wall of Guitars (he still plays in a band!) and is officially in the Music Business: Audio, Video and everything in-between. Next time you are singing Karaoke in your #Car or your #Shower, Jim probably made it happen.]]>https://api.spreaker.com/episode/46872162Thu, 07 Oct 2021 21:09:52 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Some people always get the best gigs! Today’s Friday Fireside welcomes industry visionary, Jim Riley,...
Some people always get the best gigs! Today’s Friday Fireside welcomes industry visionary, Jim Riley, President of US Operations for Stingray. Moving from his background at TVN, VUBIQUITY, Whip Media and BITMAX, Jim has taken a clue from his Wall of Guitars (he still plays in a band!) and is officially in the Music Business: Audio, Video and everything in-between. Next time you are singing Karaoke in your #Car or your #Shower, Jim probably made it happen.]]>1114falsefullhttps://www.spreaker.com/episode/televisionation-screen-culture-matt-brennan-senior-editor-for-television-and-pop-culture-at-the-los-angeles-times--46872163
Matt Brennan is Senior Editor for Television and Pop Culture at the Los Angeles Times. Before joining the Times as television editor, Matt served as Paste Magazine’s TV editor. His writing has also appeared in Indiewire, Slate, and numerous other publications. Born in the Boston area, educated at USC and an adoptive New Orleanian for nearly 10 years, he currently resides in Los Angeles. Matt can be found on Twitter as @thefilmgoer, and recently spearheaded the launch of the LA Times’ Screen Gab newsletter.

In this episode of Screen Culture, Matt shares the realities of a career in entertainment journalism, his focus on covering television not solely as a product or “artifact” but instead as “the conversation around the artifacts,” and his belief that we’re now in a “Gilded Age” of television.

Expressing his view that the widely regarded “Golden Age” of television in the aughts was more an “aesthetic movement” than time period, Matt compares the era of Don Draper and Walter White against the large ensembles of Succession and The Crown. He envisions today’s “Gilded Age” of TV content as one where forms—drama and comedy—are melding together and shows more closely reflect contemporary societal issues. In a brief discussion of an essay by critic James Wolcott, Matt suggests that we must adapt further to recognize and respond to TV’s cultural dominance and the way it’s being consumed and understood.

Matt and Lisa also cover:
The need for accurate and effective depictions of the working class on TV;
The importance of greater diversity and representation in writers’ rooms;
The underrated status of The Americans, and Matt’s ongoing love for The Good Fight as his “favorite show on TV right now.”]]>https://api.spreaker.com/episode/46872163Thu, 07 Oct 2021 21:09:10 +0000Tracy SwedlowITVT is pleased to present the latest episode of Televisionation: Screen Culture, our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa Crawford,...
Matt Brennan is Senior Editor for Television and Pop Culture at the Los Angeles Times. Before joining the Times as television editor, Matt served as Paste Magazine’s TV editor. His writing has also appeared in Indiewire, Slate, and numerous other publications. Born in the Boston area, educated at USC and an adoptive New Orleanian for nearly 10 years, he currently resides in Los Angeles. Matt can be found on Twitter as @thefilmgoer, and recently spearheaded the launch of the LA Times’ Screen Gab newsletter.

In this episode of Screen Culture, Matt shares the realities of a career in entertainment journalism, his focus on covering television not solely as a product or “artifact” but instead as “the conversation around the artifacts,” and his belief that we’re now in a “Gilded Age” of television.

Expressing his view that the widely regarded “Golden Age” of television in the aughts was more an “aesthetic movement” than time period, Matt compares the era of Don Draper and Walter White against the large ensembles of Succession and The Crown. He envisions today’s “Gilded Age” of TV content as one where forms—drama and comedy—are melding together and shows more closely reflect contemporary societal issues. In a brief discussion of an essay by critic James Wolcott, Matt suggests that we must adapt further to recognize and respond to TV’s cultural dominance and the way it’s being consumed and understood.

Matt and Lisa also cover:
The need for accurate and effective depictions of the working class on TV;
The importance of greater diversity and representation in writers’ rooms;
The underrated status of The Americans, and Matt’s ongoing love for The Good Fight as his “favorite show on TV right now.”]]>3456falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-teresa-phillips-co-founder-and-ceo-of-spherex--46872164
Today’s episode of the Friday Fireside is a fascinating discussion with Teresa Phillips, Co-Founder and CEO of Spherex. Teresa has a unique product that informs content owners and distributors about international cultural norms that impact the marketability of their products. If you sell internationally, you need to watch this! Just remember that it wasn’t Ronald Reagan that brought down the Berlin Wall; it was MTV! (and Teresa has a piece of the wall to prove it!).]]>https://api.spreaker.com/episode/46872164Thu, 07 Oct 2021 21:08:39 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s episode of the Friday Fireside is a fascinating discussion with Teresa Phillips, Co-Founder and...
Today’s episode of the Friday Fireside is a fascinating discussion with Teresa Phillips, Co-Founder and CEO of Spherex. Teresa has a unique product that informs content owners and distributors about international cultural norms that impact the marketability of their products. If you sell internationally, you need to watch this! Just remember that it wasn’t Ronald Reagan that brought down the Berlin Wall; it was MTV! (and Teresa has a piece of the wall to prove it!).]]>1371falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-whither-goest-thou-nielsen-with-adam-lowy--46872166
This week’s Friday Fireside topic: “Whither Goest Thou, Nielsen?” Answers provided by former Magnite/Telaria/Sling TV/DISH Network exec, Adam Lowy: the future belongs to the Programmatic and Automated advertising pipe for all television advertising, with a vastly diminished fraction coming from the traditional “Hand-to-Hand Combat” sales process. Can Nielsen step up, now that their dominance has been challenged? Adam has the answers!]]>https://api.spreaker.com/episode/46872166Thu, 07 Oct 2021 21:06:57 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside topic: “Whither Goest Thou, Nielsen?” Answers provided by former...
This week’s Friday Fireside topic: “Whither Goest Thou, Nielsen?” Answers provided by former Magnite/Telaria/Sling TV/DISH Network exec, Adam Lowy: the future belongs to the Programmatic and Automated advertising pipe for all television advertising, with a vastly diminished fraction coming from the traditional “Hand-to-Hand Combat” sales process. Can Nielsen step up, now that their dominance has been challenged? Adam has the answers!]]>1657falsefullhttps://www.spreaker.com/episode/televisionation-part-2-screen-culture-interactive-programming-pioneer-bernie-su--46162562
In this episode (PART 2) Lisa is joined by Bernie Su, a pioneer of digital and interactive content. Bernie is the founder of 96Next and a three-time Primetime Emmy award-winning interactive creator and showrunner.

His current project is Artificial, the Twitch original live audience-interactive science fiction series now entering its fourth season. The show’s third season was presented under quarantine as weekly two-hour live and interactive episodes that were remotely produced. The series was awarded the Peabody Futures of Media Award and the Primetime Emmy for Innovation in Interactive Media. His other works include The Lizzie Bennet Diaries and Emma Approved, adaptations of Jane Austen’s novels. Known for being two of the iconic interactive series of the era, they represent the first and second Primetime Emmys ever won by YouTube.

Bernie and Lisa discuss his journey from aspiring writer to interactive showrunner, and how the film Big Hero 6 inspired him to take larger and more personal steps in representation—through an Asian American family in Artificial—beyond his initial success with diverse and representative casting of his earlier shows.

The conversation also covers the evolution and future of multiplatform, interactive storytelling and the importance of “consequential” audience engagement—as in Artificial where the audience votes on major decisions that directly impact the series and its characters. Bernie shares how advances in artificial intelligence have already affected the show, and how they might affect artists in the future.

Finally, Lisa and Bernie touch on:

The contrast with scripted television formats that require “story gods.”
How audience interactivity could impact older formats such as multi-camera sitcoms.
How an audience-voted Game of Thrones might have turned out.]]>https://api.spreaker.com/episode/46162562Thu, 19 Aug 2021 21:41:49 +0000Tracy SwedlowITVT is pleased to present the latest episode of Televisionation: Screen Culture, our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa Crawford,...
In this episode (PART 2) Lisa is joined by Bernie Su, a pioneer of digital and interactive content. Bernie is the founder of 96Next and a three-time Primetime Emmy award-winning interactive creator and showrunner.

His current project is Artificial, the Twitch original live audience-interactive science fiction series now entering its fourth season. The show’s third season was presented under quarantine as weekly two-hour live and interactive episodes that were remotely produced. The series was awarded the Peabody Futures of Media Award and the Primetime Emmy for Innovation in Interactive Media. His other works include The Lizzie Bennet Diaries and Emma Approved, adaptations of Jane Austen’s novels. Known for being two of the iconic interactive series of the era, they represent the first and second Primetime Emmys ever won by YouTube.

Bernie and Lisa discuss his journey from aspiring writer to interactive showrunner, and how the film Big Hero 6 inspired him to take larger and more personal steps in representation—through an Asian American family in Artificial—beyond his initial success with diverse and representative casting of his earlier shows.

The conversation also covers the evolution and future of multiplatform, interactive storytelling and the importance of “consequential” audience engagement—as in Artificial where the audience votes on major decisions that directly impact the series and its characters. Bernie shares how advances in artificial intelligence have already affected the show, and how they might affect artists in the future.

Finally, Lisa and Bernie touch on:

The contrast with scripted television formats that require “story gods.”
How audience interactivity could impact older formats such as multi-camera sitcoms.
How an audience-voted Game of Thrones might have turned out.]]>1847falsefullhttps://www.spreaker.com/episode/televisionation-part-1-screen-culture-interactive-programming-pioneer-bernie-su--46162563
In this episode Lisa is joined by Bernie Su, a pioneer of digital and interactive content. Bernie is the founder of 96Next and a three-time Primetime Emmy award-winning interactive creator and showrunner.

His current project is Artificial, the Twitch original live audience-interactive science fiction series now entering its fourth season. The show’s third season was presented under quarantine as weekly two-hour live and interactive episodes that were remotely produced. The series was awarded the Peabody Futures of Media Award and the Primetime Emmy for Innovation in Interactive Media. His other works include The Lizzie Bennet Diaries and Emma Approved, adaptations of Jane Austen’s novels. Known for being two of the iconic interactive series of the era, they represent the first and second Primetime Emmys ever won by YouTube.

Bernie and Lisa discuss his journey from aspiring writer to interactive showrunner, and how the film Big Hero 6 inspired him to take larger and more personal steps in representation—through an Asian American family in Artificial—beyond his initial success with diverse and representative casting of his earlier shows.

The conversation also covers the evolution and future of multiplatform, interactive storytelling and the importance of “consequential” audience engagement—as in Artificial where the audience votes on major decisions that directly impact the series and its characters. Bernie shares how advances in artificial intelligence have already affected the show, and how they might affect artists in the future.

Finally, Lisa and Bernie touch on:

The contrast with scripted television formats that require “story gods.”
How audience interactivity could impact older formats such as multi-camera sitcoms.
How an audience-voted Game of Thrones might have turned out.]]>https://api.spreaker.com/episode/46162563Thu, 19 Aug 2021 21:41:11 +0000Tracy SwedlowITVT is pleased to present the (PART 2) latest episode of Televisionation: Screen Culture, our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa...
In this episode Lisa is joined by Bernie Su, a pioneer of digital and interactive content. Bernie is the founder of 96Next and a three-time Primetime Emmy award-winning interactive creator and showrunner.

His current project is Artificial, the Twitch original live audience-interactive science fiction series now entering its fourth season. The show’s third season was presented under quarantine as weekly two-hour live and interactive episodes that were remotely produced. The series was awarded the Peabody Futures of Media Award and the Primetime Emmy for Innovation in Interactive Media. His other works include The Lizzie Bennet Diaries and Emma Approved, adaptations of Jane Austen’s novels. Known for being two of the iconic interactive series of the era, they represent the first and second Primetime Emmys ever won by YouTube.

Bernie and Lisa discuss his journey from aspiring writer to interactive showrunner, and how the film Big Hero 6 inspired him to take larger and more personal steps in representation—through an Asian American family in Artificial—beyond his initial success with diverse and representative casting of his earlier shows.

The conversation also covers the evolution and future of multiplatform, interactive storytelling and the importance of “consequential” audience engagement—as in Artificial where the audience votes on major decisions that directly impact the series and its characters. Bernie shares how advances in artificial intelligence have already affected the show, and how they might affect artists in the future.

Finally, Lisa and Bernie touch on:

The contrast with scripted television formats that require “story gods.”
How audience interactivity could impact older formats such as multi-camera sitcoms.
How an audience-voted Game of Thrones might have turned out.]]>1892falsefullhttps://www.spreaker.com/episode/televisionation-screen-culture-jordana-mollick-president-of-development-and-production-at-semi-formal-productions--46162280
In this episode, Lisa is joined by Jordana Mollick. Jordana is President of Development and Production at Semi-Formal Productions and an Independent Spirit Award-winning producer behind films such as Hello, My Name is Doris. In partnership with director Michael Showalter, she oversees a slate that includes the upcoming film The Eyes of Tammy Faye and series The Shrink Next Door and I Love This For You.

Jordana and Lisa cover Jordana’s early career in theater, which began her journey of connecting with talented writers (initially, a group of women playwrights). This laid the groundwork for a career collaborating with exceptional talent on both sides of the camera.

Jordana’s take on screen culture addresses both the on-screen product and “the culture behind the camera.” Finding “the right collaborators” and creating a strong on-set environment are crucial to Jordana’s comprehensive approach to industry culture.

She shares Semi-Formal’s commitment to amplifying underrepresented talent—“For us it was really important to have actors that were not traditionally going to be the lead roles, be the lead roles”—and the company’s goal of producing pieces of content that “have as much humor as they do heart, and that [are] also entertaining.”

Finally, Lisa and Jordana take a spin through Semi-Formal’s impressive list of forthcoming productions, many of them based on true stories, including:

Jessica Chastain’s transformation into the late televangelist Tammy Faye Bakker for The Eyes of Tammy Faye, to premiere at TIFF and be released September 17th (Searchlight Pictures)
The Shrink Next Door, based on a Wondery podcast, starring Will Ferrell and Paul Rudd (Apple)
The Dropout, about Theranos founder Elizabeth Holmes, with Amanda Seyfried (Hulu)
I Love This For You, co-created by Saturday Night Live star Vanessa Bayer and inspired by events in her own life (Showtime)]]>https://api.spreaker.com/episode/46162280Thu, 19 Aug 2021 21:20:07 +0000Tracy SwedlowITVT is pleased to present the latest episode of Televisionation: Screen Culture, our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa Crawford,...
In this episode, Lisa is joined by Jordana Mollick. Jordana is President of Development and Production at Semi-Formal Productions and an Independent Spirit Award-winning producer behind films such as Hello, My Name is Doris. In partnership with director Michael Showalter, she oversees a slate that includes the upcoming film The Eyes of Tammy Faye and series The Shrink Next Door and I Love This For You.

Jordana and Lisa cover Jordana’s early career in theater, which began her journey of connecting with talented writers (initially, a group of women playwrights). This laid the groundwork for a career collaborating with exceptional talent on both sides of the camera.

Jordana’s take on screen culture addresses both the on-screen product and “the culture behind the camera.” Finding “the right collaborators” and creating a strong on-set environment are crucial to Jordana’s comprehensive approach to industry culture.

She shares Semi-Formal’s commitment to amplifying underrepresented talent—“For us it was really important to have actors that were not traditionally going to be the lead roles, be the lead roles”—and the company’s goal of producing pieces of content that “have as much humor as they do heart, and that [are] also entertaining.”

Finally, Lisa and Jordana take a spin through Semi-Formal’s impressive list of forthcoming productions, many of them based on true stories, including:

Jessica Chastain’s transformation into the late televangelist Tammy Faye Bakker for The Eyes of Tammy Faye, to premiere at TIFF and be released September 17th (Searchlight Pictures)
The Shrink Next Door, based on a Wondery podcast, starring Will Ferrell and Paul Rudd (Apple)
The Dropout, about Theranos founder Elizabeth Holmes, with Amanda Seyfried (Hulu)
I Love This For You, co-created by Saturday Night Live star Vanessa Bayer and inspired by events in her own life (Showtime)]]>2346falsefullhttps://www.spreaker.com/episode/screen-culture-first-episode-features-white-label-productions-ceo-chris-wagner-in-conversation-with-lisa-crawford--46162277
In this episode, Lisa is joined by Chris Wagner. Chris is the founder and CEO of White Label Productions, and an executive producer and EIC with 20 years of experience in television across genres and platforms. His recent credits include The Masked Singer, Unicorn Hunters, Savage X Fenty Show (Vol. 1 & 2), and Can’t Cancel Pride.

Chris and Lisa discuss Chris’s early career when, instead of becoming a fireman, he happened into working on classic unscripted hits such as American Idol, and his observations from watching the Idol phenomenon take off.

Chris shares his view that unscripted TV is at its best “aspirational,” giving participants and viewers the opportunity and inspiration to pursue important life projects, from singing to pitching startups on shows such as Shark Tank and one of Chris’s recent productions, Unicorn Hunters.

Lisa discovers that Chris is a lover of musicals. He’d love to produce a musical, having completed event and concert programming projects including Rihanna’s Savage X Fenty (they take a moment to admire Rihanna’s inclusive creative vision).

Finally, Chris shares his take on streamlining production services (without giving away “trade secrets”!) and his excitement for the new technologies that are making television production more efficient and showcasing a more beautiful end product.]]>https://api.spreaker.com/episode/46162277Thu, 19 Aug 2021 21:19:20 +0000Tracy SwedlowITVT is pleased to present Televisionation: Screen Culture, a new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Each episode features an interview with a leader in content...
In this episode, Lisa is joined by Chris Wagner. Chris is the founder and CEO of White Label Productions, and an executive producer and EIC with 20 years of experience in television across genres and platforms. His recent credits include The Masked Singer, Unicorn Hunters, Savage X Fenty Show (Vol. 1 & 2), and Can’t Cancel Pride.

Chris and Lisa discuss Chris’s early career when, instead of becoming a fireman, he happened into working on classic unscripted hits such as American Idol, and his observations from watching the Idol phenomenon take off.

Chris shares his view that unscripted TV is at its best “aspirational,” giving participants and viewers the opportunity and inspiration to pursue important life projects, from singing to pitching startups on shows such as Shark Tank and one of Chris’s recent productions, Unicorn Hunters.

Lisa discovers that Chris is a lover of musicals. He’d love to produce a musical, having completed event and concert programming projects including Rihanna’s Savage X Fenty (they take a moment to admire Rihanna’s inclusive creative vision).

Finally, Chris shares his take on streamlining production services (without giving away “trade secrets”!) and his excitement for the new technologies that are making television production more efficient and showcasing a more beautiful end product.]]>2202falsefullhttps://www.spreaker.com/episode/televisionation-part-3-comscore-update-with-cco-chris-wilson-on-google-deal--46162275
This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson.

Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.]]>https://api.spreaker.com/episode/46162275Thu, 19 Aug 2021 21:17:56 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief...
This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson.

Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.]]>856falsefullhttps://www.spreaker.com/episode/televisionation-part-2-comscore-update-with-ceo-bill-livek-and-cco-chris-wilson--46162276
This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson.

Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.]]>https://api.spreaker.com/episode/46162276Thu, 19 Aug 2021 21:17:19 +0000Tracy SwedlowPART 2 - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore:...
This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson.

Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.]]>1886falsefullhttps://www.spreaker.com/episode/televisionation-part-1-comscore-update-with-michael-vinson--46162324
This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson.

Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.]]>https://api.spreaker.com/episode/46162324Thu, 19 Aug 2021 21:16:39 +0000Tracy SwedlowPART 1 - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore:...
This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson.

Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains how Comscore attempts to overcome those difficulties, and outlines how the company seeks to drive innovation. Livek, meanwhile, explains how he believes Comscore is differentiated in the measurement space, how the the company has adapted to the post-Covid environment, how it is embracing opportunities for greater transparency, innovation and collaboration, how it approaches the issue of attribution, and more. And finally Wilson discusses Comscore’s recently announced deal with Google to provide deduplicated connected-TV measurement for YouTube and YouTube TV.]]>2356falsefullhttps://www.spreaker.com/episode/televisionation-ar-multimedia-artist-camila-magrane--46162274https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features augmented reality (AR) artist, Camila Magrane*, who is best known for AR collages in which she combines traditional darkroom techniques and digital tools to create surreal imagery and narratives. She discusses her background and influences, the technologies and tools she uses to create her work, how she is embracing NFTs, the directions in which she believes her art will evolve going forward, and more.

Art Exhibit through August 28, 2021: Minnesota Street Project at Themes+Projects Gallery

*Camila will be present at the gallery Saturday, August 21, from 1pm to 4pm]]>https://api.spreaker.com/episode/46162274Thu, 19 Aug 2021 21:15:31 +0000Tracy Swedlowhttps://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features augmented reality (AR) artist, Camila Magrane*,...https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features augmented reality (AR) artist, Camila Magrane*, who is best known for AR collages in which she combines traditional darkroom techniques and digital tools to create surreal imagery and narratives. She discusses her background and influences, the technologies and tools she uses to create her work, how she is embracing NFTs, the directions in which she believes her art will evolve going forward, and more.

Art Exhibit through August 28, 2021: Minnesota Street Project at Themes+Projects Gallery

*Camila will be present at the gallery Saturday, August 21, from 1pm to 4pm]]>1858falsefullhttps://www.spreaker.com/episode/televisionation-industry-veteran-sherry-brennan-discusses-the-whip-media-exchange--45201893
This episode features industry veteran, Sherry Brennan (she was previously SVP of Distribution at Fox Networks Group), who earlier this year was named EVP and GM of the Whip Media Exchange at content-licensing company, Whip Media. Among other things, Brennan gives us an overview of the Whip Media Exchange, an online marketplace for buyers and sellers of video content, describing its features and capabiltiies, explaining how it works in tandem with TV Time and other Whip Media products, updating us on new partnerships for the platform, and casting light on its likely evolution going forward.]]>https://api.spreaker.com/episode/45201893Wed, 09 Jun 2021 22:50:01 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features industry veteran, Sherry Brennan (she was...
This episode features industry veteran, Sherry Brennan (she was previously SVP of Distribution at Fox Networks Group), who earlier this year was named EVP and GM of the Whip Media Exchange at content-licensing company, Whip Media. Among other things, Brennan gives us an overview of the Whip Media Exchange, an online marketplace for buyers and sellers of video content, describing its features and capabiltiies, explaining how it works in tandem with TV Time and other Whip Media products, updating us on new partnerships for the platform, and casting light on its likely evolution going forward.]]>2766falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-tom-weiss-chief-data-scientist-at-marketcast--45201892
This week’s guest on The Friday Fireside is Tom Weiss, Chief Data Scientist for MarketCast. We have a lot of fun diving into the dynamics of “Fandom,” and how fans’ emotional connection to products, services, and television can be a powerful tool for marketing and advertising impact. Along the way we dissect the upcoming “Fast & Furious 9” from Comcast’s Universal Studios, and the appeal of Vin Diesel, John Cena, Charlize Theron and the heart-throbbing coming from a Toyota Supra's tailpipe!

The Friday Fireside will return on June 18.

Archives: https://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/45201892Wed, 09 Jun 2021 22:49:55 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s guest on The Friday Fireside is Tom Weiss, Chief Data Scientist for MarketCast. We have a lot...
This week’s guest on The Friday Fireside is Tom Weiss, Chief Data Scientist for MarketCast. We have a lot of fun diving into the dynamics of “Fandom,” and how fans’ emotional connection to products, services, and television can be a powerful tool for marketing and advertising impact. Along the way we dissect the upcoming “Fast & Furious 9” from Comcast’s Universal Studios, and the appeal of Vin Diesel, John Cena, Charlize Theron and the heart-throbbing coming from a Toyota Supra's tailpipe!

The Friday Fireside will return on June 18.

Archives: https://tvotshow.com/televisionation]]>1704falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-marco-frazier-head-of-insight-tv-studios-us--45201891
This week’s Friday Fireside guest is Marco Frazier, SVP of Insight TV Studios US. Our session was recorded immediately after the announcement of the AT&T/Discovery/WarnerMedia deal, which gives a LOT of perspective for independent streaming services like Insight TV. And we might even have forecast the name for the new company! Tune in to learn how Insight TV is using fan-friendly programming and social media influencers to build audiences, and established CTV manufacturers, platforms and streaming aggregators to build distribution.

https://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/45201891Wed, 09 Jun 2021 22:49:49 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Marco Frazier, SVP of Insight TV Studios US. Our session was...
This week’s Friday Fireside guest is Marco Frazier, SVP of Insight TV Studios US. Our session was recorded immediately after the announcement of the AT&T/Discovery/WarnerMedia deal, which gives a LOT of perspective for independent streaming services like Insight TV. And we might even have forecast the name for the new company! Tune in to learn how Insight TV is using fan-friendly programming and social media influencers to build audiences, and established CTV manufacturers, platforms and streaming aggregators to build distribution.

https://tvotshow.com/televisionation]]>1427falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-industry-veteran-patrick-donoghue-on-vr-gaming-and-more--45201890
This week's episode of Centriply's Friday Fireside features Patrick Donoghue—TV industry vet and visionary—talking about his move from Cablevision and Time Warner Cable to Virtual Reality games (some would say the legacy cable TV business WAS a virtual game…). Along the way we discuss the Epic Games- Apple lawsuit, Netflix's move into games, and the rather astonishing fact that Apple's single-year App Store revenue would be sufficient to acquire the new WarnerMedia Discovery, Inc. company!

For more: https://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/45201890Wed, 09 Jun 2021 22:49:43 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week's episode of Centriply's Friday Fireside features Patrick Donoghue—TV industry vet and...
This week's episode of Centriply's Friday Fireside features Patrick Donoghue—TV industry vet and visionary—talking about his move from Cablevision and Time Warner Cable to Virtual Reality games (some would say the legacy cable TV business WAS a virtual game…). Along the way we discuss the Epic Games- Apple lawsuit, Netflix's move into games, and the rather astonishing fact that Apple's single-year App Store revenue would be sufficient to acquire the new WarnerMedia Discovery, Inc. company!

For more: https://tvotshow.com/televisionation]]>1704falsefullhttps://www.spreaker.com/episode/televisionation-industry-insights-from-magid-s-mike-bloxham-and-debby-ruth--45201889
This episode features industry insights from Mike Bloxham and Debby Ruth of prominent analyst/business-strategy company, Magid.

Bloxham and Ruth—who, along with their colleagues, have organized and moderated numerous sessions at TVOT—were both recently promoted to EVP & GM of Global Media and Entertainment, having made significant contributions to that business for Magid over the past eight years or so.]]>https://api.spreaker.com/episode/45201889Wed, 09 Jun 2021 22:49:35 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features industry insights from Mike Bloxham and Debby Ruth of prominent...
This episode features industry insights from Mike Bloxham and Debby Ruth of prominent analyst/business-strategy company, Magid.

Bloxham and Ruth—who, along with their colleagues, have organized and moderated numerous sessions at TVOT—were both recently promoted to EVP & GM of Global Media and Entertainment, having made significant contributions to that business for Magid over the past eight years or so.]]>2199falsefullhttps://www.spreaker.com/episode/televisionation-tcm-s-eddie-muller-discusses-reframed-classic-films-in-the-rearview-mirror--44814574
This episode features Eddie Muller, one of the five hosts of TCM (Turner Classic Movies). Muller discusses “Reframed: Classic Films in the Rearview Mirror,” a series of movies from the 1920’s to the 1960’s, currently airing on TCM, that feature controversial depictions of ethnic minorities, transgender people and other historically oppressed groups. The movies, while shown in their entirety, are prefaced with introductions, in which TCM hosts discuss those depictions and put them in the context of their time.]]>https://api.spreaker.com/episode/44814574Wed, 09 Jun 2021 22:49:25 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Eddie Muller, one of the five hosts of TCM...
This episode features Eddie Muller, one of the five hosts of TCM (Turner Classic Movies). Muller discusses “Reframed: Classic Films in the Rearview Mirror,” a series of movies from the 1920’s to the 1960’s, currently airing on TCM, that feature controversial depictions of ethnic minorities, transgender people and other historically oppressed groups. The movies, while shown in their entirety, are prefaced with introductions, in which TCM hosts discuss those depictions and put them in the context of their time.]]>2810falsefullhttps://www.spreaker.com/episode/televisionation-tony-mugavero-co-founder-and-ceo-of-rad--44814573
This episode features Tony Mugavero, Co-Founder and CEO of Rad (formerly Littlstar), a company that has developed an eponymous streaming app that offers free TV, premium esports, gaming, music, comedy, sports, live events, VR and more. The app, which is available on PlayStation 4 and 5, PSVR, Android TV, mobile and the Web, supports co-viewing and live chat, and allows users to curate their own playlists. Among other things, Mugavero discusses the business case for Rad, outlines the company’s plans for its future, and shares his thoughts on the streaming space in general.]]>https://api.spreaker.com/episode/44814573Wed, 09 Jun 2021 22:49:10 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Tony Mugavero, Co-Founder and CEO of Rad...
This episode features Tony Mugavero, Co-Founder and CEO of Rad (formerly Littlstar), a company that has developed an eponymous streaming app that offers free TV, premium esports, gaming, music, comedy, sports, live events, VR and more. The app, which is available on PlayStation 4 and 5, PSVR, Android TV, mobile and the Web, supports co-viewing and live chat, and allows users to curate their own playlists. Among other things, Mugavero discusses the business case for Rad, outlines the company’s plans for its future, and shares his thoughts on the streaming space in general.]]>2812falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-tim-spengler-gm-of-advanced-tv-solutions-at-amobee--44814572
This week’s Friday Fireside guest is Tim Spengler, General Manager of Advanced TV Solutions at Amobee, the advertising solution that integrates TV, CTV, Digital and Social Media into a unified strategy to optimize performance. In anticipation of the upcoming TVOT LIVE! panel, "Is Broadcast The TV of Tomorrow?," Tim offers suggestions on how linear television can best take advantage of its powerful storytelling capabilities. That TVOT LIVE! panel, which will take place on April 30th, includes Rob Weisbord from Sinclair Broadcast Group, Ed Busby from TEGNA, Adam Wiener from CBS and Kerry Oslund from Scripps.]]>https://api.spreaker.com/episode/44814572Wed, 09 Jun 2021 22:49:01 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Tim Spengler, General Manager of Advanced TV Solutions at Amobee,...
This week’s Friday Fireside guest is Tim Spengler, General Manager of Advanced TV Solutions at Amobee, the advertising solution that integrates TV, CTV, Digital and Social Media into a unified strategy to optimize performance. In anticipation of the upcoming TVOT LIVE! panel, "Is Broadcast The TV of Tomorrow?," Tim offers suggestions on how linear television can best take advantage of its powerful storytelling capabilities. That TVOT LIVE! panel, which will take place on April 30th, includes Rob Weisbord from Sinclair Broadcast Group, Ed Busby from TEGNA, Adam Wiener from CBS and Kerry Oslund from Scripps.]]>1437falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-crackle-plus-president-philippe-guelton--44814571
This week’s Friday Fireside guest is Philippe Guelton, President of Crackle Plus—a Chicken Soup for the Soul Entertainment company (Nasdaq: CSSE). Philippe talks in detail about the creation of the Crackle Plus service, its role in the overall CSSE ecosystem, ad insertion technology, content creation and management for a mid-size streaming service, getting a “Crackle” button on the Vizio TV Remote Control, and more.

https://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/44814571Wed, 09 Jun 2021 22:48:41 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Philippe Guelton, President of Crackle Plus—a Chicken Soup for the...
This week’s Friday Fireside guest is Philippe Guelton, President of Crackle Plus—a Chicken Soup for the Soul Entertainment company (Nasdaq: CSSE). Philippe talks in detail about the creation of the Crackle Plus service, its role in the overall CSSE ecosystem, ad insertion technology, content creation and management for a mid-size streaming service, getting a “Crackle” button on the Vizio TV Remote Control, and more.

https://tvotshow.com/televisionation]]>1177falsefullhttps://www.spreaker.com/episode/televisionation-mike-molnar-managing-partner-glow--44814570
This episode features Mike Molnar, Managing Partner at social-media agency, GLOW. Among other things, he discusses the company’s work on campaigns for Panera and other brands; explains how it is using augmented reality (AR) for marketing campaigns; and outlines some of the opportunities he sees going forward.

https://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/44814570Wed, 09 Jun 2021 22:48:33 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Mike Molnar, Managing Partner at social-media...
This episode features Mike Molnar, Managing Partner at social-media agency, GLOW. Among other things, he discusses the company’s work on campaigns for Panera and other brands; explains how it is using augmented reality (AR) for marketing campaigns; and outlines some of the opportunities he sees going forward.

https://tvotshow.com/televisionation]]>1789falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-next-media-partners-on-what-s-next-for-television--44814568
This week’s edition of The Friday Fireside asks, “When will Comcast acquire Roku?” That, along with the more existential “What's Next for Television?,” are two of the key questions answered by Gerard Kunkel, Chris Falkner and Patrick Donoghue from Next Media Partners, a business, product and technology consultancy led by executives with vast operating experience in creating products and services for media, entertainment and communications.]]>https://api.spreaker.com/episode/44814568Wed, 09 Jun 2021 22:48:26 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s edition of The Friday Fireside asks, “When will Comcast acquire Roku?” That, along with the...
This week’s edition of The Friday Fireside asks, “When will Comcast acquire Roku?” That, along with the more existential “What's Next for Television?,” are two of the key questions answered by Gerard Kunkel, Chris Falkner and Patrick Donoghue from Next Media Partners, a business, product and technology consultancy led by executives with vast operating experience in creating products and services for media, entertainment and communications.]]>1240falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-streamsearch-live-s-marty-lafferty-on-ugc-and-more--44814552
StreamSearch LIVE’s proprietary technology includes search functionality optimized for live video streams (“Stream Engine”), quality improvement tools for live-streaming content creators (“Streamers”), and linear feed integration systems (used by “Stream Directors”)—each area enhanced by machine intelligence.

StreamSearch LIVE’s business development initiatives are based on supplying traditional media distributors and new over-the-top (OTT) platform operators with live-stream acquisition dashboards and unique unduplicated content to enhance their television programming and video offerings or add video to their content repertoire.

---

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.]]>https://api.spreaker.com/episode/44814552Wed, 09 Jun 2021 22:48:18 +0000Tracy SwedlowThis week’s episode of The Friday Fireside welcomes television industry veteran Marty Lafferty, Chief Content Officer of StreamSearch LIVE—designed to bring order to the massive amount of user-generated content (UGC) and expand the content pool for...
StreamSearch LIVE’s proprietary technology includes search functionality optimized for live video streams (“Stream Engine”), quality improvement tools for live-streaming content creators (“Streamers”), and linear feed integration systems (used by “Stream Directors”)—each area enhanced by machine intelligence.

StreamSearch LIVE’s business development initiatives are based on supplying traditional media distributors and new over-the-top (OTT) platform operators with live-stream acquisition dashboards and unique unduplicated content to enhance their television programming and video offerings or add video to their content repertoire.

---

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.]]>1514falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-courtney-miller-on-the-new-production-venture-between-cbs-studios-and-the-naacp--44814549
This week’s Friday Fireside guest is Courtney Miller, Creative Executive for the newly formed production venture between CBS Studios and the NAACP, the purpose of which is to develop and produce scripted, unscripted and documentary content for linear television networks and streaming platforms. The partnership will focus on producing premium content that expands the number of diverse voices contributing to an ever-evolving society, and by telling inclusive stories that increase the visibility and impact of Black artists in a growing media landscape.

Courtney gives an inspiring description of her career (to date!) in the television industry, and provides some very personal guidance on the future of television. Friday Fireside host Rick Howe first met Courtney in 2014, when he coached a team of NYU Stern School of Business MBA candidates for Craig Leddy’s Interactive Launch Competition. As we say in the interview, watch out: pretty soon Courtney Miller is “going to be running the joint!”]]>https://api.spreaker.com/episode/44814549Wed, 09 Jun 2021 22:48:10 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Courtney Miller, Creative Executive for the newly formed production...
This week’s Friday Fireside guest is Courtney Miller, Creative Executive for the newly formed production venture between CBS Studios and the NAACP, the purpose of which is to develop and produce scripted, unscripted and documentary content for linear television networks and streaming platforms. The partnership will focus on producing premium content that expands the number of diverse voices contributing to an ever-evolving society, and by telling inclusive stories that increase the visibility and impact of Black artists in a growing media landscape.

Courtney gives an inspiring description of her career (to date!) in the television industry, and provides some very personal guidance on the future of television. Friday Fireside host Rick Howe first met Courtney in 2014, when he coached a team of NYU Stern School of Business MBA candidates for Craig Leddy’s Interactive Launch Competition. As we say in the interview, watch out: pretty soon Courtney Miller is “going to be running the joint!”]]>1466falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-axonista-s-claire-mchugh-on-video-commerce--44814548
This week’s episode of The Friday Fireside features Claire McHugh, CEO of Axonista, the Dublin, Ireland-based video-commerce company which powers interactive video shopping experiences for global enterprises. Claire explains that while the traditional commercial television model currently depends on a dual-revenue stream of license fees from distributors along with advertising, Video Commerce from Axonista is developing the SCALE necessary to replace a very large portion of the distributor license fees which are lost with direct-to-consumer streaming. Video Commerce is truly a game-changer!]]>https://api.spreaker.com/episode/44814548Wed, 09 Jun 2021 22:48:02 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s episode of The Friday Fireside features Claire McHugh, CEO of Axonista, the Dublin,...
This week’s episode of The Friday Fireside features Claire McHugh, CEO of Axonista, the Dublin, Ireland-based video-commerce company which powers interactive video shopping experiences for global enterprises. Claire explains that while the traditional commercial television model currently depends on a dual-revenue stream of license fees from distributors along with advertising, Video Commerce from Axonista is developing the SCALE necessary to replace a very large portion of the distributor license fees which are lost with direct-to-consumer streaming. Video Commerce is truly a game-changer!]]>1265falsefullhttps://www.spreaker.com/episode/televisionation-sequent-partners-on-tv-attribution--44814547https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Alice Sylvester and Jim Spaeth of metrics and analytics company, Sequent Partners, discussing the current state and the likely future development of TV attribution.]]>https://api.spreaker.com/episode/44814547Wed, 09 Jun 2021 22:47:53 +0000Tracy Swedlowhttps://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Alice...https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Alice Sylvester and Jim Spaeth of metrics and analytics company, Sequent Partners, discussing the current state and the likely future development of TV attribution.]]>2586falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-my-octopus-teacher-executive-producer-ellen-windemuth--44814553
In advance of the 2021 Academy Awards broadcast on April 25th, this week’s Friday Fireside is proud to announce an exclusive interview with Ellen Windemuth, Executive Producer of the Oscar-Nominated documentary, “My Octopus Teacher.” Ellen is the CEO of Waterbear Network, where TVOT LIVE! speaker Claire McHugh’s Axonista is providing interactive capabilities to discover more about endangered species, learn about NGO projects and take action donating to these projects. There’s lots more to come on the roadmap, like live events, travel and sustainable shopping.

The Friday Fireside is then taking a hiatus, and will return on May 14th.

https://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/44814553Fri, 14 May 2021 15:06:38 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. In advance of the 2021 Academy Awards broadcast on April 25th, this week’s Friday Fireside is proud to...
In advance of the 2021 Academy Awards broadcast on April 25th, this week’s Friday Fireside is proud to announce an exclusive interview with Ellen Windemuth, Executive Producer of the Oscar-Nominated documentary, “My Octopus Teacher.” Ellen is the CEO of Waterbear Network, where TVOT LIVE! speaker Claire McHugh’s Axonista is providing interactive capabilities to discover more about endangered species, learn about NGO projects and take action donating to these projects. There’s lots more to come on the roadmap, like live events, travel and sustainable shopping.

The Friday Fireside is then taking a hiatus, and will return on May 14th.

https://tvotshow.com/televisionation]]>1162falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-atmosphere-co-founder-and-ceo-leo-resig--44814569
Can TV entertain without sound? Can TV ads sell without sound? Find out on this week’s Friday Fireside with Leo Resig, CEO and Co-Founder of Atmosphere, described as “audio-optional TV programming for business.” Atmosphere has a business model that combines traditional advertising, point-of-sale retail promotion, e-commerce and more, all in venues where viewers can’t easily hear the television: bars, restaurants, physician waiting rooms, auto service shops, airports and more. We have a fascinating discussion that actually follows the guidance of the late Roger Ailes (like him or not, he knew a LOT about television) when he told biographer Zev Chafets, “Television is a visual medium.” Ailes often watched his network with the sound turned off, to ascertain the effectiveness of the visual communication and appeal of the on-air hosts.

https://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/44814569Fri, 14 May 2021 15:06:00 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Can TV entertain without sound? Can TV ads sell without sound? Find out on this week’s Friday Fireside...
Can TV entertain without sound? Can TV ads sell without sound? Find out on this week’s Friday Fireside with Leo Resig, CEO and Co-Founder of Atmosphere, described as “audio-optional TV programming for business.” Atmosphere has a business model that combines traditional advertising, point-of-sale retail promotion, e-commerce and more, all in venues where viewers can’t easily hear the television: bars, restaurants, physician waiting rooms, auto service shops, airports and more. We have a fascinating discussion that actually follows the guidance of the late Roger Ailes (like him or not, he knew a LOT about television) when he told biographer Zev Chafets, “Television is a visual medium.” Ailes often watched his network with the sound turned off, to ascertain the effectiveness of the visual communication and appeal of the on-air hosts.

https://tvotshow.com/televisionation]]>1239falsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-bob-gold-talks-to-the-itv-doctor-about-surviving-covid-19--43643018
We are changing things up a bit on this week’s Friday Fireside. Bob Gold, President, Founder and CEO of Bob Gold & Associates, shares his terrifying story of surviving Covid-19 which, as the good doctor observes, “scared the s*#t out of all of Bob’s friends!” Speaking with his customary humanity and humor, Bob gives a first-hand perspective on what it means these days to simply be alive.

https://tvotshow.com/televisionation for more and video versions.]]>https://api.spreaker.com/episode/43643018Tue, 02 Mar 2021 22:41:48 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. We are changing things up a bit on this week’s Friday Fireside. Bob Gold, President, Founder and CEO of...
We are changing things up a bit on this week’s Friday Fireside. Bob Gold, President, Founder and CEO of Bob Gold & Associates, shares his terrifying story of surviving Covid-19 which, as the good doctor observes, “scared the s*#t out of all of Bob’s friends!” Speaking with his customary humanity and humor, Bob gives a first-hand perspective on what it means these days to simply be alive.

https://tvotshow.com/televisionation for more and video versions.]]>1319falsefullhttps://www.spreaker.com/episode/televisionation-erica-schmidt-global-ceo-of-matterkind-in-conversation-with-the-itv-doctor--43643016https://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guest is Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of IPG (Interpublic Group). Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions and advisory services, taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels. Erica talks about launching Matterkind two months into the Covid-19 Pandemic (!!!!), emphasizing how their AI-fueled optimization engine allowed advertisers to evaluate and reconfigure their advertising strategies (often more than once) during 2020, and how that learning prepares the industry for continue rapid growth through 2023 and beyond.]]>https://api.spreaker.com/episode/43643016Fri, 26 Feb 2021 01:03:17 +0000Tracy Swedlowhttps://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Erica Schmidt, Global CEO of...https://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guest is Erica Schmidt, Global CEO of Matterkind, the advertising technology unit of IPG (Interpublic Group). Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions and advisory services, taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels. Erica talks about launching Matterkind two months into the Covid-19 Pandemic (!!!!), emphasizing how their AI-fueled optimization engine allowed advertisers to evaluate and reconfigure their advertising strategies (often more than once) during 2020, and how that learning prepares the industry for continue rapid growth through 2023 and beyond.]]>1430falsefullhttps://www.spreaker.com/episode/televisionation-starz-distribution-chief-stefanie-meyers--43643019
This episode features Stefanie Meyers, SVP of Distribution at Starz, discussing among other things, Starz’ distribution strategy, the new platforms and services that it is targeting for its content, opportunities for growth, how the company is addressing the needs of underserved communities, and more.]]>https://api.spreaker.com/episode/43643019Fri, 26 Feb 2021 01:02:46 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Stefanie Meyers, SVP of Distribution at...
This episode features Stefanie Meyers, SVP of Distribution at Starz, discussing among other things, Starz’ distribution strategy, the new platforms and services that it is targeting for its content, opportunities for growth, how the company is addressing the needs of underserved communities, and more.]]>1749falsefullhttps://www.spreaker.com/episode/televisionation-arf-s-scott-mcdonald-and-paul-donato-on-the-future-of-advertising--43643017
This episode features Scott McDonald, President and CEO, and Paul Donato, Chief Research Officer of the Advertising Research Foundation (ARF), an organization which was founded in 1936 and which describes its mission as “to further, through research, the scientific practice of advertising and marketing.”

They discuss the ARF’s current initiatives, the organization’s priorities going forward, the most significant challenges they see arising for the advertising space in the near future, and also share their thoughts on such phenomena as AVOD, shoppable TV, contextual advertising, and more.]]>https://api.spreaker.com/episode/43643017Fri, 26 Feb 2021 01:02:17 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Scott McDonald, President and CEO, and Paul...
This episode features Scott McDonald, President and CEO, and Paul Donato, Chief Research Officer of the Advertising Research Foundation (ARF), an organization which was founded in 1936 and which describes its mission as “to further, through research, the scientific practice of advertising and marketing.”

They discuss the ARF’s current initiatives, the organization’s priorities going forward, the most significant challenges they see arising for the advertising space in the near future, and also share their thoughts on such phenomena as AVOD, shoppable TV, contextual advertising, and more.]]>2760falsefullhttps://www.spreaker.com/episode/televisionation-ceo-george-ivie-on-the-media-rating-council-s-mrc-goals-for-2021--43519715https://api.spreaker.com/episode/43519715Thu, 18 Feb 2021 04:08:26 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features George Ivie, CEO and Executive Director of the...2669falsefullhttps://www.spreaker.com/episode/televisionation-cbs-news-digital-chief-christy-tanner-in-conversation-with-the-itv-doctor--43519714https://api.spreaker.com/episode/43519714Thu, 18 Feb 2021 04:07:57 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside features Christy Tanner, EVP and General Manager of CBS News Digital. To...1365falsefullhttps://www.spreaker.com/episode/televisionation-neustar-s-allyson-dietz-in-conversation-with-the-itv-doctor--43519713
This week’s Friday Fireside features Allyson Dietz, Director of Product Marketing for Neustar, Inc. Allyson discusses her time at Nielsen and her time running the analytics business at Neustar, to help clients measure the impact of their marketing spend. She also helps the good doctor understand the concept of “Digital Arbitration,” and explains the partnership with iSpot TV which allows Neustar to feed linear TV data into their analytics tool—essentially to “stitch together” touch points with the consumer: e.g. seeing an ad on Facebook, then an ad on Connected TV and finally on Linear TV. That allows Neustar and their clients to see a “holistic view” of the consumer journey.]]>https://api.spreaker.com/episode/43519713Thu, 18 Feb 2021 04:07:31 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside features Allyson Dietz, Director of Product Marketing for Neustar, Inc....
This week’s Friday Fireside features Allyson Dietz, Director of Product Marketing for Neustar, Inc. Allyson discusses her time at Nielsen and her time running the analytics business at Neustar, to help clients measure the impact of their marketing spend. She also helps the good doctor understand the concept of “Digital Arbitration,” and explains the partnership with iSpot TV which allows Neustar to feed linear TV data into their analytics tool—essentially to “stitch together” touch points with the consumer: e.g. seeing an ad on Facebook, then an ad on Connected TV and finally on Linear TV. That allows Neustar and their clients to see a “holistic view” of the consumer journey.]]>1201falsefullhttps://www.spreaker.com/episode/part-1-of-2-televisionation-broadwayhd-co-founders-bonnie-comley-and-stewart-f-lane--43519716
This episode, in two parts, features Bonnie Comley and Stewart F. Lane, Co-Founders and Co-CEOs of BroadwayHD, a niche SVOD service devoted to theatrical productions.

In the first part (26:15), Comley and Lane discuss their backgrounds, BroadwayHD’s distribution footprint (the service is currently in over 170 countries on multiple streaming platforms), how they launched the service and developed it over the past 7 years, the types of content the service offers, how they ensure the service is discoverable by consumers, and more.

In the second part (22:20), they discuss the importance of BroadwayHD to the theater community, as well as outline their plans to enhance the service’s features, content and technology infrastructure going forward.]]>https://api.spreaker.com/episode/43519716Thu, 18 Feb 2021 04:06:53 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode, in two parts, features Bonnie Comley and Stewart F....
This episode, in two parts, features Bonnie Comley and Stewart F. Lane, Co-Founders and Co-CEOs of BroadwayHD, a niche SVOD service devoted to theatrical productions.

In the first part (26:15), Comley and Lane discuss their backgrounds, BroadwayHD’s distribution footprint (the service is currently in over 170 countries on multiple streaming platforms), how they launched the service and developed it over the past 7 years, the types of content the service offers, how they ensure the service is discoverable by consumers, and more.

In the second part (22:20), they discuss the importance of BroadwayHD to the theater community, as well as outline their plans to enhance the service’s features, content and technology infrastructure going forward.]]>1575falsefullhttps://www.spreaker.com/episode/part-2-of-2-televisionation-broadwayhd-co-founders-bonnie-comley-and-stewart-f-lane--43519712
This episode, in two parts, features Bonnie Comley and Stewart F. Lane, Co-Founders and Co-CEOs of BroadwayHD, a niche SVOD service devoted to theatrical productions.

In the first part (26:15), Comley and Lane discuss their backgrounds, BroadwayHD’s distribution footprint (the service is currently in over 170 countries on multiple streaming platforms), how they launched the service and developed it over the past 7 years, the types of content the service offers, how they ensure the service is discoverable by consumers, and more.

In the second part (22:20), they discuss the importance of BroadwayHD to the theater community, as well as outline their plans to enhance the service’s features, content and technology infrastructure going forward.]]>https://api.spreaker.com/episode/43519712Thu, 18 Feb 2021 04:06:25 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode, in two parts, features Bonnie Comley and Stewart F....
This episode, in two parts, features Bonnie Comley and Stewart F. Lane, Co-Founders and Co-CEOs of BroadwayHD, a niche SVOD service devoted to theatrical productions.

In the first part (26:15), Comley and Lane discuss their backgrounds, BroadwayHD’s distribution footprint (the service is currently in over 170 countries on multiple streaming platforms), how they launched the service and developed it over the past 7 years, the types of content the service offers, how they ensure the service is discoverable by consumers, and more.

In the second part (22:20), they discuss the importance of BroadwayHD to the theater community, as well as outline their plans to enhance the service’s features, content and technology infrastructure going forward.]]>1340falsefullhttps://www.spreaker.com/episode/televisionation-interactive-tv-works-founder-craig-leddy-in-conversation-with-the-itv-doctor--43236518http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Our guest for this week’s Friday Fireside is television industry veteran and scholar Craig Leddy, Founder, President and Senior Market Analyst for Interactive TV Works. We start with an exceedingly timely conversation on the role of media in the January 6th events in Washington DC, and move on to Craig’s amazing work with the Interactive Case Competition. The Interactive Case Competition (for which the good doctor has been a coach) features top student teams presenting Pay TV and OTT streaming models before an industry audience and a judging panel of leading executives. The winning teams receive cash prizes and are eligible for additional competitions.]]>https://api.spreaker.com/episode/43236518Mon, 01 Feb 2021 22:28:23 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Our guest for this week’s Friday Fireside is television industry...http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Our guest for this week’s Friday Fireside is television industry veteran and scholar Craig Leddy, Founder, President and Senior Market Analyst for Interactive TV Works. We start with an exceedingly timely conversation on the role of media in the January 6th events in Washington DC, and move on to Craig’s amazing work with the Interactive Case Competition. The Interactive Case Competition (for which the good doctor has been a coach) features top student teams presenting Pay TV and OTT streaming models before an industry audience and a judging panel of leading executives. The winning teams receive cash prizes and are eligible for additional competitions.]]>1106falsefullhttps://www.spreaker.com/episode/televisionation-tubi-s-biz-dev-chief-andrea-clarke-hall-in-conversation-with-the-itv-doctor--43236517https://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

If you are in the streaming business, or considering a move to streaming, you need to watch our guest for this week’s Friday Fireside: Andrea Clarke-Hall, Head of Global Business Development at Tubi. Andrea takes us through a fascinating look at the early days of Tubi (she’s been at Tubi for about as long as Tubi has been Tubi), including the work they did to help content owners prepare their content for streaming distribution (this was WAAAAY back in 2015; just shows how quickly this industry is moving). Andrea also leads Tubi’s app distribution deals, including their deal with Comcast Xfinity, where Tubi was the third streaming app available on the cable service after Netflix and YouTube. We also discuss the acquisition of Tubi by Fox (which in the opinion of the good doctor puts Tubi in the same position with Fox as PlutoTV is with ViacomCBS).]]>https://api.spreaker.com/episode/43236517Mon, 01 Feb 2021 22:27:41 +0000Tracy Swedlowhttps://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. If you are in the streaming business, or considering a move to...https://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

If you are in the streaming business, or considering a move to streaming, you need to watch our guest for this week’s Friday Fireside: Andrea Clarke-Hall, Head of Global Business Development at Tubi. Andrea takes us through a fascinating look at the early days of Tubi (she’s been at Tubi for about as long as Tubi has been Tubi), including the work they did to help content owners prepare their content for streaming distribution (this was WAAAAY back in 2015; just shows how quickly this industry is moving). Andrea also leads Tubi’s app distribution deals, including their deal with Comcast Xfinity, where Tubi was the third streaming app available on the cable service after Netflix and YouTube. We also discuss the acquisition of Tubi by Fox (which in the opinion of the good doctor puts Tubi in the same position with Fox as PlutoTV is with ViacomCBS).]]>1376falsefullhttps://www.spreaker.com/episode/televisionation-dan-garraway-on-wirewax-s-new-interactive-and-shoppable-tv-app-for-google-tv--43236519http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Dan Garraway, Co-Founder of Wirewax, a UK company which last month announced the launch of an interactive-TV and television-commerce (tcommerce) app—called INTERACTIVE, Powered by WIREWAX—for Chromecast with Google TV and other Android TV OS devices. The app, which can be downloaded from Google Play, allows viewers to use their existing remotes to pause video and immediately access detailed information on the program they are watching, add creative “stickers” to the paused image and turn it into a shareable meme (this feature employs AI algorithms for face detection and motion tracking), and shop products via direct links to retailers and universal shopping carts. Among other things, Garraway describes the process that led to the launch of the new app; discusses Wirewax’s plans going forward; and explains why he believes interactivity will play an crucial role in the future of streaming.]]>https://api.spreaker.com/episode/43236519Mon, 01 Feb 2021 22:27:02 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Dan...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Dan Garraway, Co-Founder of Wirewax, a UK company which last month announced the launch of an interactive-TV and television-commerce (tcommerce) app—called INTERACTIVE, Powered by WIREWAX—for Chromecast with Google TV and other Android TV OS devices. The app, which can be downloaded from Google Play, allows viewers to use their existing remotes to pause video and immediately access detailed information on the program they are watching, add creative “stickers” to the paused image and turn it into a shareable meme (this feature employs AI algorithms for face detection and motion tracking), and shop products via direct links to retailers and universal shopping carts. Among other things, Garraway describes the process that led to the launch of the new app; discusses Wirewax’s plans going forward; and explains why he believes interactivity will play an crucial role in the future of streaming.]]>2075falsefullhttps://www.spreaker.com/episode/televisionation-venerable-industry-analyst-gary-arlen-in-conversation-with-the-itv-doctor--43236516
This week’s Friday Fireside features Gary Arlen, noted media and entertainment journalist, analyst, prognosticator and FCC interpreter. In a session recorded on Inauguration Day 2021, we talk about the impact of the pandemic on the industry, including the very thin line between Innovation and Desperation. Gary gives us a sense of the industry’s future through 2024, the role of wireless and 5G, the prospects for Universal Broadband and the future of Netflix.]]>https://api.spreaker.com/episode/43236516Mon, 01 Feb 2021 22:26:20 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside features Gary Arlen, noted media and entertainment journalist, analyst,...
This week’s Friday Fireside features Gary Arlen, noted media and entertainment journalist, analyst, prognosticator and FCC interpreter. In a session recorded on Inauguration Day 2021, we talk about the impact of the pandemic on the industry, including the very thin line between Innovation and Desperation. Gary gives us a sense of the industry’s future through 2024, the role of wireless and 5G, the prospects for Universal Broadband and the future of Netflix.]]>1313falsefullhttps://www.spreaker.com/episode/televisionation-sinclair-broadcast-s-head-of-advanced-technology-mark-aitken-part-ii--42968200
This PART 2 episode features the second half of a two-part interview with Mark Aitken, SVP of Advanced Technology at Sinclair Broadcast Group, and head of the team that won the 2020 ITVT Award for Leadership in Interactive Television: Achievement in Local Broadcasting. He explains the importance of O-RAN (Operator-Defined Open and Intelligent Radio Access Networks), outlines new data services Sinclair is developing, discusses where the company will be rolling out ATSC 3.0 in the near future, and more. (Note: The first part of the interview can be accessed here.)

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>https://api.spreaker.com/episode/42968200Sun, 17 Jan 2021 20:50:51 +0000Tracy SwedlowPART 2 - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This PART 2 episode features the second half of a...
This PART 2 episode features the second half of a two-part interview with Mark Aitken, SVP of Advanced Technology at Sinclair Broadcast Group, and head of the team that won the 2020 ITVT Award for Leadership in Interactive Television: Achievement in Local Broadcasting. He explains the importance of O-RAN (Operator-Defined Open and Intelligent Radio Access Networks), outlines new data services Sinclair is developing, discusses where the company will be rolling out ATSC 3.0 in the near future, and more. (Note: The first part of the interview can be accessed here.)

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>1935falsefullhttps://www.spreaker.com/episode/televisionation-sinclair-broadcast-s-head-of-advanced-technology-mark-aitken-part-i--42968199
This PART 1 episode features the first half of a two-part interview with Mark Aitken, SVP of Advanced Technology at Sinclair Broadcast Group, and head of the team that won the 2020 ITVT Award for Leadership in Interactive Television: Achievement in Local Broadcasting. He discusses Sinclair’s ongoing rollouts of ATSC 3.0 and other new technologies, why the company considers the nexus of broadcasting and the phone to be so important, emerging opportunities he sees in the local broadcast space, and much more.

http://tvotshow.com/televisionation

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>https://api.spreaker.com/episode/42968199Sun, 17 Jan 2021 20:49:52 +0000Tracy SwedlowPART 1 - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This PART 1 episode features the first half of a two-part...
This PART 1 episode features the first half of a two-part interview with Mark Aitken, SVP of Advanced Technology at Sinclair Broadcast Group, and head of the team that won the 2020 ITVT Award for Leadership in Interactive Television: Achievement in Local Broadcasting. He discusses Sinclair’s ongoing rollouts of ATSC 3.0 and other new technologies, why the company considers the nexus of broadcasting and the phone to be so important, emerging opportunities he sees in the local broadcast space, and much more.

http://tvotshow.com/televisionation

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>2221falsefullhttps://www.spreaker.com/episode/televisionation-co-founder-greg-diefenbach-discusses-niche-vod-service-magellantv--42968198http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Greg Diefenbach, Co-Founder and Managing Director of Alliant Content, the company behind the documentary-focused niche VOD service, MagellanTV. Among other things, Diefenbach explains the reasons behind the founding of the service, why he believes there is increased interest in documentaries and non-fiction programming right now, what kinds of content are proving most successful on MagellanTV, how the service uses creative and unusual contests in order to encourage usage, its distribution and monetization strategies, and its plans for the future.

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>https://api.spreaker.com/episode/42968198Sun, 17 Jan 2021 20:48:58 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Greg...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Greg Diefenbach, Co-Founder and Managing Director of Alliant Content, the company behind the documentary-focused niche VOD service, MagellanTV. Among other things, Diefenbach explains the reasons behind the founding of the service, why he believes there is increased interest in documentaries and non-fiction programming right now, what kinds of content are proving most successful on MagellanTV, how the service uses creative and unusual contests in order to encourage usage, its distribution and monetization strategies, and its plans for the future.

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>1961falsefullhttps://www.spreaker.com/episode/televisionation-interactive-tv-works-founder-craig-leddy-in-conversation-with-the-itv-doctor--42968197http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Our guest for this week’s Friday Fireside is television industry veteran and scholar Craig Leddy, Founder, President and Senior Market Analyst for Interactive TV Works. We start with an exceedingly timely conversation on the role of media in the January 6th events in Washington DC, and move on to Craig’s amazing work with the Interactive Case Competition. The Interactive Case Competition (for which the good doctor has been a coach) features top student teams presenting Pay TV and OTT streaming models before an industry audience and a judging panel of leading executives. The winning teams receive cash prizes and are eligible for additional competitions.

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>https://api.spreaker.com/episode/42968197Sun, 17 Jan 2021 20:48:03 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Our guest for this week’s Friday Fireside is television industry...http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Our guest for this week’s Friday Fireside is television industry veteran and scholar Craig Leddy, Founder, President and Senior Market Analyst for Interactive TV Works. We start with an exceedingly timely conversation on the role of media in the January 6th events in Washington DC, and move on to Craig’s amazing work with the Interactive Case Competition. The Interactive Case Competition (for which the good doctor has been a coach) features top student teams presenting Pay TV and OTT streaming models before an industry audience and a judging panel of leading executives. The winning teams receive cash prizes and are eligible for additional competitions.

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>1106falsefullhttps://www.spreaker.com/episode/televisionation-tubi-s-biz-dev-chief-andrea-clarke-hall-in-conversation-with-the-itv-doctor--42968196https://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

If you are in the streaming business, or considering a move to streaming, you need to watch our guest for this week’s Friday Fireside: Andrea Clarke-Hall, Head of Global Business Development at Tubi. Andrea takes us through a fascinating look at the early days of Tubi (she’s been at Tubi for about as long as Tubi has been Tubi), including the work they did to help content owners prepare their content for streaming distribution (this was WAAAAY back in 2015; just shows how quickly this industry is moving). Andrea also leads Tubi’s app distribution deals, including their deal with Comcast Xfinity, where Tubi was the third streaming app available on the cable service after Netflix and YouTube. We also discuss the acquisition of Tubi by Fox (which in the opinion of the good doctor puts Tubi in the same position with Fox as PlutoTV is with ViacomCBS).

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>https://api.spreaker.com/episode/42968196Sun, 17 Jan 2021 20:47:05 +0000Tracy Swedlowhttps://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. If you are in the streaming business, or considering a move to...https://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

If you are in the streaming business, or considering a move to streaming, you need to watch our guest for this week’s Friday Fireside: Andrea Clarke-Hall, Head of Global Business Development at Tubi. Andrea takes us through a fascinating look at the early days of Tubi (she’s been at Tubi for about as long as Tubi has been Tubi), including the work they did to help content owners prepare their content for streaming distribution (this was WAAAAY back in 2015; just shows how quickly this industry is moving). Andrea also leads Tubi’s app distribution deals, including their deal with Comcast Xfinity, where Tubi was the third streaming app available on the cable service after Netflix and YouTube. We also discuss the acquisition of Tubi by Fox (which in the opinion of the good doctor puts Tubi in the same position with Fox as PlutoTV is with ViacomCBS).

COMING UP SOON!

TVOT Special Edition: OTT - January 27-28 - FREE Registration!
https://tvot.regfox.com/tvotflm]]>1376falsefullhttps://www.spreaker.com/episode/televisionation-new-consumer-research-from-the-tvb--42777397http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Hadassa Gerber, Chief Research Officer at the Television Bureau of Advertising (TVB), a trade association representing the US local broadcast industry. She shares with us the results of several studies that the organization has conducted over the past few months in order to better understand media usage and the impact of media on decision making. These studies include two (one in April and one in September) on media usage during the Covid-19 pandemic; a Home Improvement Purchase Funnel Study, which examined the importance of media platforms in influencing home-improvement consumers in their purchase-decision process; and a Voter Funnel Study which, immediately after the general election, canvased 10,000+ registered voters in 10 competitive states in order to identify the importance of over 20 media platforms in influencing the voter decision process.]]>https://api.spreaker.com/episode/42777397Tue, 05 Jan 2021 00:12:31 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Hadassa...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Hadassa Gerber, Chief Research Officer at the Television Bureau of Advertising (TVB), a trade association representing the US local broadcast industry. She shares with us the results of several studies that the organization has conducted over the past few months in order to better understand media usage and the impact of media on decision making. These studies include two (one in April and one in September) on media usage during the Covid-19 pandemic; a Home Improvement Purchase Funnel Study, which examined the importance of media platforms in influencing home-improvement consumers in their purchase-decision process; and a Voter Funnel Study which, immediately after the general election, canvased 10,000+ registered voters in 10 competitive states in order to identify the importance of over 20 media platforms in influencing the voter decision process.]]>2488falsefullhttps://www.spreaker.com/episode/televisionation-syncbak-ceo-jack-perry-on-his-new-live-local-and-free-ott-service-vuit--42777396http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

Earlier this year, OTT delivery company, Syncbak, teamed with local broadcasting company, Gray Television, to launch VUit, a free, ad-supported TV service, focused on live, local content. In this wide-ranging interview, which took place just after VUit announced a partnership with the Washington Post to bring the latter’s content to its platform, Syncbak CEO, Jack Perry, discusses that partnership, VUit’s goal of becoming the “Netflix of Live, Local and Free,” and more.]]>https://api.spreaker.com/episode/42777396Tue, 05 Jan 2021 00:12:00 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. Earlier this year, OTT...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

Earlier this year, OTT delivery company, Syncbak, teamed with local broadcasting company, Gray Television, to launch VUit, a free, ad-supported TV service, focused on live, local content. In this wide-ranging interview, which took place just after VUit announced a partnership with the Washington Post to bring the latter’s content to its platform, Syncbak CEO, Jack Perry, discusses that partnership, VUit’s goal of becoming the “Netflix of Live, Local and Free,” and more.]]>2035falsefullhttps://www.spreaker.com/episode/televisionation-joanna-drews-and-mike-bologna-on-their-new-measurement-company-hyphametrics--42777395http://tvtoshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Joanna Drews, Co-Founder and CEO, and Mike Bologna, President and CRO, of HyphaMetrics, a cross-platform measurement company that will employ a proprietary panel of 5,000 households, and offer clients what it describes as “a suite of data streams providing media viewing behavior figures at their most granular level that are both neutral and autonomous.” Among other things, they explain why HyphaMetrics was founded and the measurement needs it is designed to respond to; outline how the company’s panel system and other key elements of its offering work; discuss how its granular data could make addressable-TV more effective; and more.]]>https://api.spreaker.com/episode/42777395Tue, 05 Jan 2021 00:10:57 +0000Tracy Swedlowhttp://tvtoshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Joanna...http://tvtoshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Joanna Drews, Co-Founder and CEO, and Mike Bologna, President and CRO, of HyphaMetrics, a cross-platform measurement company that will employ a proprietary panel of 5,000 households, and offer clients what it describes as “a suite of data streams providing media viewing behavior figures at their most granular level that are both neutral and autonomous.” Among other things, they explain why HyphaMetrics was founded and the measurement needs it is designed to respond to; outline how the company’s panel system and other key elements of its offering work; discuss how its granular data could make addressable-TV more effective; and more.]]>2132falsefullhttps://www.spreaker.com/episode/televisionation-butler-and-gabel-on-branded-entertainment-network-s-ben-acquisition-of-tubebuddy--42777394http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Ricky Ray Butler, CEO of BEN and Rob Gabel, EVP and General Manager of TubeBuddy. TubeBuddy, which provides a platform for YouTube channel management and audience development, was recently acquired by BEN, an AI-powered influencer marketing company, and is now a division of the latter.

Among other things, Butler and Gabel outline the strategy behind the acquisition; describe the role TubeBuddy, and the various tools it has developed, will play within BEN; explain how the acquisition relates to broader trends in the social-video influencer space; and more.]]>https://api.spreaker.com/episode/42777394Tue, 05 Jan 2021 00:10:16 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Ricky...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Ricky Ray Butler, CEO of BEN and Rob Gabel, EVP and General Manager of TubeBuddy. TubeBuddy, which provides a platform for YouTube channel management and audience development, was recently acquired by BEN, an AI-powered influencer marketing company, and is now a division of the latter.

Among other things, Butler and Gabel outline the strategy behind the acquisition; describe the role TubeBuddy, and the various tools it has developed, will play within BEN; explain how the acquisition relates to broader trends in the social-video influencer space; and more.]]>1737falsefullhttps://www.spreaker.com/episode/televisionation-bitpath-s-john-hane-on-the-atsc-3-0-roll-out-and-its-potential-impact--42777392http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features John Hane, President of BitPath, a company that was founded by major broadcasters to drive the roll-out of ATSC 3.0, and that is building out a dedicated broadcast network to power new wireless apps and services (currently, around 400 stations are part of the BitPath network). Among other things, Hane updates us on recent and upcoming ATSC 3.0 launches that BitPath has been working on; shares some of the lessons learned from those launches; discusses some of the new service offerings and business models that ATSC 3.0 will enable for broadcasters; and enumerates what he believes are the most important capabilities of the new standard.]]>https://api.spreaker.com/episode/42777392Tue, 05 Jan 2021 00:09:23 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features John...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features John Hane, President of BitPath, a company that was founded by major broadcasters to drive the roll-out of ATSC 3.0, and that is building out a dedicated broadcast network to power new wireless apps and services (currently, around 400 stations are part of the BitPath network). Among other things, Hane updates us on recent and upcoming ATSC 3.0 launches that BitPath has been working on; shares some of the lessons learned from those launches; discusses some of the new service offerings and business models that ATSC 3.0 will enable for broadcasters; and enumerates what he believes are the most important capabilities of the new standard.]]>2464falsefullhttps://www.spreaker.com/episode/televisionation-deepintent-co-founder-and-ceo-chris-paquette-in-conversation-with-the-itv-doctor--42777391http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside welcomes Chris Paquette, Co-Founder and CEO of DeepIntent—winner of DigiDay’s “Best Buy-Side Programmatic Platform,” competing against leading companies such as Xandr, Verizon Media, Cognitiv, Liftoff and Smadex.

Conceived by former Memorial Sloan Kettering data scientists, DeepIntent connects healthcare companies with patients and providers across every screen through unique data, premium media partnerships, and custom integrations. From campaign planning to audience targeting to measuring and optimizing towards outcomes, DeepIntent’s Healthcare Marketing Platform enables over 20 major pharmaceutical companies and dozens of media agencies to advertise to more than 200 healthcare brands, so health and treatment decisions are made based on the latest, most pertinent information.]]>https://api.spreaker.com/episode/42777391Tue, 05 Jan 2021 00:08:18 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside welcomes Chris Paquette, Co-Founder...http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside welcomes Chris Paquette, Co-Founder and CEO of DeepIntent—winner of DigiDay’s “Best Buy-Side Programmatic Platform,” competing against leading companies such as Xandr, Verizon Media, Cognitiv, Liftoff and Smadex.

Conceived by former Memorial Sloan Kettering data scientists, DeepIntent connects healthcare companies with patients and providers across every screen through unique data, premium media partnerships, and custom integrations. From campaign planning to audience targeting to measuring and optimizing towards outcomes, DeepIntent’s Healthcare Marketing Platform enables over 20 major pharmaceutical companies and dozens of media agencies to advertise to more than 200 healthcare brands, so health and treatment decisions are made based on the latest, most pertinent information.]]>1121falsefullhttps://www.spreaker.com/episode/televisionation-co-founder-greg-diefenbach-discusses-niche-vod-service-magellantv--42777390http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Greg Diefenbach, Co-Founder and Managing Director of Alliant Content, the company behind the documentary-focused niche VOD service, MagellanTV. Among other things, Diefenbach explains the reasons behind the founding of the service, why he believes there is increased interest in documentaries and non-fiction programming right now, what kinds of content are proving most successful on MagellanTV, how the service uses creative and unusual contests in order to encourage usage, its distribution and monetization strategies, and its plans for the future.]]>https://api.spreaker.com/episode/42777390Mon, 04 Jan 2021 02:26:25 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Greg...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Greg Diefenbach, Co-Founder and Managing Director of Alliant Content, the company behind the documentary-focused niche VOD service, MagellanTV. Among other things, Diefenbach explains the reasons behind the founding of the service, why he believes there is increased interest in documentaries and non-fiction programming right now, what kinds of content are proving most successful on MagellanTV, how the service uses creative and unusual contests in order to encourage usage, its distribution and monetization strategies, and its plans for the future.]]>1961falsefullhttps://www.spreaker.com/episode/televisionation-cbs-research-chief-radha-subramanyam--42306662http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Radha Subramanyam, Chief Research and Analytics Officer at CBS Corp. and President of CBS Vision. Among other things, she describes her role at CBS, explains why content franchises are so important to the network, discusses new viewing behaviors that have emerged during the Covid-19 pandemic, shares her thoughts on the opportunities presented by local television, outlines the difficulties and complexities that are still involved in measuring cross-platform TV viewing, and updates us on the work she and her team are doing to help realize the potential of addressable TV.]]>https://api.spreaker.com/episode/42306662Fri, 04 Dec 2020 02:46:02 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Radha...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Radha Subramanyam, Chief Research and Analytics Officer at CBS Corp. and President of CBS Vision. Among other things, she describes her role at CBS, explains why content franchises are so important to the network, discusses new viewing behaviors that have emerged during the Covid-19 pandemic, shares her thoughts on the opportunities presented by local television, outlines the difficulties and complexities that are still involved in measuring cross-platform TV viewing, and updates us on the work she and her team are doing to help realize the potential of addressable TV.]]>2229falsefullhttps://www.spreaker.com/episode/televisionation-vizio-s-katherine-pond-in-conversation-with-the-itv-doctor--42306661
The Friday Fireside is proud to welcome Katherine Pond, VP of Business Development for VIZIO. Katherine describes how rapidly VIZIO is moving into the role of an entertainment company, with a base of 13 million—and growing—SmartCast Homes. She also gives us a sneak preview of VIZIO’s “Unwrap the Magic of SmartCast,” its holiday hub featuring a collection of special programming for customers to unwrap and enjoy every day of the holiday season. With over 200 hours of holiday-themed movies, TV episodes, music and more, VIZIO’s SmartCast holiday spotlight features a wide variety of free and premium holiday streaming options including 12 days of special offers and discounts on video-on-demand movie favorites.]]>https://api.spreaker.com/episode/42306661Fri, 04 Dec 2020 02:45:31 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is proud to welcome Katherine Pond, VP of Business Development for VIZIO. Katherine...
The Friday Fireside is proud to welcome Katherine Pond, VP of Business Development for VIZIO. Katherine describes how rapidly VIZIO is moving into the role of an entertainment company, with a base of 13 million—and growing—SmartCast Homes. She also gives us a sneak preview of VIZIO’s “Unwrap the Magic of SmartCast,” its holiday hub featuring a collection of special programming for customers to unwrap and enjoy every day of the holiday season. With over 200 hours of holiday-themed movies, TV episodes, music and more, VIZIO’s SmartCast holiday spotlight features a wide variety of free and premium holiday streaming options including 12 days of special offers and discounts on video-on-demand movie favorites.]]>1023falsefullhttps://www.spreaker.com/episode/televisionation-republican-advertising-guru-evan-tracey-in-conversation-with-the-itv-doctor--42031407
No matter how you voted in the 2020 presidential election, you need to watch this week’s Fireside featuring Evan Tracey, SVP of National Media Research Planning & Placement (one of the primary media organizations for the Trump campaign). In a frank and far-reaching conversation, Evan opines on media effectiveness on both sides of the 2020 presidential campaign, Biden’s Basement Strategy (he wasn’t only in HIS basement, he was in YOUR basement, your kitchen and your cell phone), the role of advertising on local broadcast news, Fox News, MSNBC and CNN, The Lincoln Project (it was designed to get under Trump’s skin and get their story re-told by the media), the impact of Covid-19 on voting (both in-person and mail-in), plus the overall effectiveness of television advertising in the 2020 campaign, and casting forward to 2022 and 2024. Plus Trump’s 2024 campaign (which has already started). And, who knows, we may see even the possible expansion of sports betting into betting on political races!

http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/42031407Fri, 04 Dec 2020 02:44:32 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. No matter how you voted in the 2020 presidential election, you need to watch this week’s Fireside...
No matter how you voted in the 2020 presidential election, you need to watch this week’s Fireside featuring Evan Tracey, SVP of National Media Research Planning & Placement (one of the primary media organizations for the Trump campaign). In a frank and far-reaching conversation, Evan opines on media effectiveness on both sides of the 2020 presidential campaign, Biden’s Basement Strategy (he wasn’t only in HIS basement, he was in YOUR basement, your kitchen and your cell phone), the role of advertising on local broadcast news, Fox News, MSNBC and CNN, The Lincoln Project (it was designed to get under Trump’s skin and get their story re-told by the media), the impact of Covid-19 on voting (both in-person and mail-in), plus the overall effectiveness of television advertising in the 2020 campaign, and casting forward to 2022 and 2024. Plus Trump’s 2024 campaign (which has already started). And, who knows, we may see even the possible expansion of sports betting into betting on political races!

http://tvotshow.com/televisionation]]>1540falsefullhttps://www.spreaker.com/episode/televisionation-source-digital-ceo-hank-frecon-on-interactive-contextual-video-advertising--42246159
This episode features Hank Frecon, CEO of contextual video advertising and commerce company, Source Digital. Among other things, he explains the company’s core offerings, describes its work in enabling monetization of video content via interactivity, and outlines its future plans.

http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/42246159Fri, 04 Dec 2020 02:44:06 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Hank Frecon, CEO of contextual video...
This episode features Hank Frecon, CEO of contextual video advertising and commerce company, Source Digital. Among other things, he explains the company’s core offerings, describes its work in enabling monetization of video content via interactivity, and outlines its future plans.

http://tvotshow.com/televisionation]]>2070falsefullhttps://www.spreaker.com/episode/televisionation-calamity-ai-co-founders-on-using-ai-to-generate-content-on-youtube--42246160
This episode features Jacob Vaus and Eli Weiss, the Chapman University students behind Calamity AI, a YouTube channel devoted to the development of Artificial Intelligence (AI). Among other things, Vaus and Weiss explain how the channel actually employs AI in the generation of its content, describe some of the videos that have been created in this way, discuss their reasons for launching the channel, and outline their plans for it going forward.]]>https://api.spreaker.com/episode/42246160Fri, 04 Dec 2020 02:43:29 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Jacob Vaus and Eli Weiss, the Chapman...
This episode features Jacob Vaus and Eli Weiss, the Chapman University students behind Calamity AI, a YouTube channel devoted to the development of Artificial Intelligence (AI). Among other things, Vaus and Weiss explain how the channel actually employs AI in the generation of its content, describe some of the videos that have been created in this way, discuss their reasons for launching the channel, and outline their plans for it going forward.]]>1675falsefullhttps://www.spreaker.com/episode/televisionation-where-in-the-world-is-carmen-sandiego-creator-howard-blumenthal--42031406
This episode features Howard Blumenthal, who among other things created and produced the famous PBS children’s show, “Where in the World Is Carmen Sandiego.” Blumenthal, who is currently a Senior Scholar at the University of Pennsylvania, discusses his work at QUBE, the legendary interactive TV service launched in Columbus, Ohio by Warner Cable in 1977, as well as his work on “Carmen Sandiego,” on MTV’s “Remote Control” and on other seminal shows. He also tells us about his father, Norm Blumenthal, who produced the famous NBC game show, “Concentration,” and was involved in the 1950’s proto-interactive TV show, “Winky Dink and You.” And he shares his thoughts on how to create and produce programming that’s relevant and valuable to 21st century children.

http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/42031406Wed, 18 Nov 2020 04:02:18 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Howard Blumenthal, who among other things...
This episode features Howard Blumenthal, who among other things created and produced the famous PBS children’s show, “Where in the World Is Carmen Sandiego.” Blumenthal, who is currently a Senior Scholar at the University of Pennsylvania, discusses his work at QUBE, the legendary interactive TV service launched in Columbus, Ohio by Warner Cable in 1977, as well as his work on “Carmen Sandiego,” on MTV’s “Remote Control” and on other seminal shows. He also tells us about his father, Norm Blumenthal, who produced the famous NBC game show, “Concentration,” and was involved in the 1950’s proto-interactive TV show, “Winky Dink and You.” And he shares his thoughts on how to create and produce programming that’s relevant and valuable to 21st century children.

http://tvotshow.com/televisionation]]>2245falsefullhttps://www.spreaker.com/episode/televisionation-collette-and-weiss-on-deductive-s-dativa-s-acquisition-by-marketcast--42031405http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/42031405Wed, 18 Nov 2020 04:01:39 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Michael Collette, former CEO of Deductive (now...http://tvotshow.com/televisionation]]>2179falsefullhttps://www.spreaker.com/episode/televisionation-julie-simon-on-television-her-relatively-famous-aunt-and-making-cakes-for-the-jenners--41711459http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

If you’re in the television business, or anywhere in the world for that matter, you know Julie Simon and her “relatively” famous aunt Carly. In a funny and charming 30-minute Friday Fireside, Julie shares family memories, including how her grandfather Richard Simon (of Simon and Schuster) introduced paperback books and sheet music to America, and the Broadway musicals by her mother Lucy. And along the way we learn about Julie’s time at HBO, Time Warner Cable (including a winter stuck in a head-end in Green Bay, Wisconsin), Lifetime/A&E Networks, Fox Networks and Spencer Stuart. Plus her more recent time making astonishing cakes for the Jenner family and others in the “rich and famous” world, and providing advisory services to media executives, both budding and experienced. And, of course, the session was briefly interrupted by the “Ghost” of John Lennon.]]>https://api.spreaker.com/episode/41711459Mon, 09 Nov 2020 00:35:37 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. If you’re in the television business, or anywhere in the world for...http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

If you’re in the television business, or anywhere in the world for that matter, you know Julie Simon and her “relatively” famous aunt Carly. In a funny and charming 30-minute Friday Fireside, Julie shares family memories, including how her grandfather Richard Simon (of Simon and Schuster) introduced paperback books and sheet music to America, and the Broadway musicals by her mother Lucy. And along the way we learn about Julie’s time at HBO, Time Warner Cable (including a winter stuck in a head-end in Green Bay, Wisconsin), Lifetime/A&E Networks, Fox Networks and Spencer Stuart. Plus her more recent time making astonishing cakes for the Jenner family and others in the “rich and famous” world, and providing advisory services to media executives, both budding and experienced. And, of course, the session was briefly interrupted by the “Ghost” of John Lennon.]]>2158falsefullhttps://www.spreaker.com/episode/televisionation-future-today-s-vikrant-mathur-on-kids-and-family-avod-and-fast--41711461
This episode features Vikrant Mathur, Co-Founder of Future Today, a prominent player in the kids-and-family AVOD and FAST space. The company, which operates over 700 channels and holds rights to over 200,000 titles, is best known for its HappyKids OTT network, which it says has seen year-over-year user and watch-time growth of over 150% during 2020. Last September, it launched HappyKids, as well as its iFood.tv and The LEGO channels, on Roku.]]>https://api.spreaker.com/episode/41711461Mon, 09 Nov 2020 00:35:26 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Vikrant Mathur, Co-Founder of Future Today, a...
This episode features Vikrant Mathur, Co-Founder of Future Today, a prominent player in the kids-and-family AVOD and FAST space. The company, which operates over 700 channels and holds rights to over 200,000 titles, is best known for its HappyKids OTT network, which it says has seen year-over-year user and watch-time growth of over 150% during 2020. Last September, it launched HappyKids, as well as its iFood.tv and The LEGO channels, on Roku.]]>2410falsefullhttps://www.spreaker.com/episode/televisionation-loop-media-s-streaming-partnership-with-tivo--41711462http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Jon Niermann, Co-Founder and CEO of Loop Media, and Chris Thun, VP of Product at TiVo, discussing their companies’ new partnership. The partnership sees Loop, a streaming company that specializes in premium short-form video, delivering 18 of its music video channels on the TiVo+ content network.]]>https://api.spreaker.com/episode/41711462Mon, 09 Nov 2020 00:35:18 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Jon...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Jon Niermann, Co-Founder and CEO of Loop Media, and Chris Thun, VP of Product at TiVo, discussing their companies’ new partnership. The partnership sees Loop, a streaming company that specializes in premium short-form video, delivering 18 of its music video channels on the TiVo+ content network.]]>1604falsefullhttps://www.spreaker.com/episode/televisionation-curiositystream-president-ceo-clint-stinchcomb-in-conversation-with-the-itv-doctor--41711460
Our Friday Fireside guest this week is Clint Stinchcomb, President and CEO of CuriositySteam, “the premium destination for true, pure factual entertainment.” Clint clears up the mystery of the recent SPAC (Special Purpose Acquisition Corporation) investment in CuriosityStream with an enterprise value of $312 million (and an equity value of $512 million). CuriosityStream was, of course, founded by John Hendricks (founder of Discovery, Inc.), who in Clint’s words “has always been a guy who can see around corners” in the media and entertainment space. Doctor's note: I was one of more than a few people who wondered what in the world Clint was doing joining CuriosityStream five years ago. But I can honestly say that he has built an extremely attractive, valuable and growing company and organization with CuriosityStream. Watch the Friday Fireside to learn more.]]>https://api.spreaker.com/episode/41711460Mon, 09 Nov 2020 00:35:00 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Our Friday Fireside guest this week is Clint Stinchcomb, President and CEO of CuriositySteam, “the...
Our Friday Fireside guest this week is Clint Stinchcomb, President and CEO of CuriositySteam, “the premium destination for true, pure factual entertainment.” Clint clears up the mystery of the recent SPAC (Special Purpose Acquisition Corporation) investment in CuriosityStream with an enterprise value of $312 million (and an equity value of $512 million). CuriosityStream was, of course, founded by John Hendricks (founder of Discovery, Inc.), who in Clint’s words “has always been a guy who can see around corners” in the media and entertainment space. Doctor's note: I was one of more than a few people who wondered what in the world Clint was doing joining CuriosityStream five years ago. But I can honestly say that he has built an extremely attractive, valuable and growing company and organization with CuriosityStream. Watch the Friday Fireside to learn more.]]>998falsefullhttps://www.spreaker.com/episode/televisionation-realeyes-kalehoff-on-why-2020-presidential-election-ads-are-struggling-to-engage-viewers--41865572
This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes (http://realeyesit.com), a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Kalehoff discusses new research from Realeyes into the efficacy of video advertising for the 2020 presidential election. Among other things, the company has found that the Biden campaign’s ads are more effective at “luring and sustaining” audiences, but that both that campaign’s ads and those of the Trump campaign are struggling to engage audiences; that negative advertising and longer ad durations are causing viewers to tune out earlier; and that political advertising in general needs to “balance rigid talking points with richer storytelling, in order to drive greater emotional impact.”

Blog post: https://blog.realeyesit.com/]]>https://api.spreaker.com/episode/41865572Mon, 09 Nov 2020 00:34:34 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Max Kalehoff, VP of Marketing and Growth at...
This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes (http://realeyesit.com), a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Kalehoff discusses new research from Realeyes into the efficacy of video advertising for the 2020 presidential election. Among other things, the company has found that the Biden campaign’s ads are more effective at “luring and sustaining” audiences, but that both that campaign’s ads and those of the Trump campaign are struggling to engage audiences; that negative advertising and longer ad durations are causing viewers to tune out earlier; and that political advertising in general needs to “balance rigid talking points with richer storytelling, in order to drive greater emotional impact.”

Blog post: https://blog.realeyesit.com/]]>1284falsefullhttps://www.spreaker.com/episode/televisionation-iris-tv-s-field-garthwaite-on-contextual-targeting-on-ctv--41865574http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Field Garthwaite, Co-Founder and CEO of video intelligence platform provider, Iris.tv. Among other things, he discusses the growth of connected TV advertising, explains why that medium offers advertisers better ROI than traditional television, and identifies growth drivers for contextual targeting on CTV/premium video.]]>https://api.spreaker.com/episode/41865574Mon, 09 Nov 2020 00:34:06 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Field...http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Field Garthwaite, Co-Founder and CEO of video intelligence platform provider, Iris.tv. Among other things, he discusses the growth of connected TV advertising, explains why that medium offers advertisers better ROI than traditional television, and identifies growth drivers for contextual targeting on CTV/premium video.]]>1327falsefullhttps://www.spreaker.com/episode/televisionation-freetouch-founder-and-ceo-darren-david-in-conversation-with-the-itv-doctor--41865573
This week’s Friday Fireside guest is Freetouch Founder and CEO, Darren David, who responded to the Covid-19 Pandemic by developing and launching an exceptionally simple solution to help museums, public venues, retail stores, malls, airports and others safely reopen, by turning any smartphone into a navigation device for public and shared touchscreens. And with just a LITTLE stretch, it can open doors to new experiences, where crowds play “Space Invaders” on giant screen billboards in Times Square, or direct the “kiss cam” at Yankee Stadium. Is this perhaps the salvation of movie theaters? Give this Friday Fireside a look and see for yourself.]]>https://api.spreaker.com/episode/41865573Mon, 09 Nov 2020 00:33:39 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Freetouch Founder and CEO, Darren David, who responded to the...
This week’s Friday Fireside guest is Freetouch Founder and CEO, Darren David, who responded to the Covid-19 Pandemic by developing and launching an exceptionally simple solution to help museums, public venues, retail stores, malls, airports and others safely reopen, by turning any smartphone into a navigation device for public and shared touchscreens. And with just a LITTLE stretch, it can open doors to new experiences, where crowds play “Space Invaders” on giant screen billboards in Times Square, or direct the “kiss cam” at Yankee Stadium. Is this perhaps the salvation of movie theaters? Give this Friday Fireside a look and see for yourself.]]>960falsefullhttps://www.spreaker.com/episode/televisionation-cadent-s-jamie-power-in-conversation-with-the-itv-doctor--41544567
This week’s Friday Fireside guest is Jamie Power, Chief Data Officer and COO of Advanced TV at Cadent. In a very interesting conversation, Jamie explains Cadent’s work in identity resolution (which, frankly, sounds like something involving superheroes and their secret identities), cross-platform and multi-device advertising strategies, and the art of sequential messaging through the CPG sales cycle.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>https://api.spreaker.com/episode/41544567Tue, 20 Oct 2020 01:57:31 +0000Tracy SwedlowITVT/TVOT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Jamie Power, Chief Data Officer and COO of Advanced TV...
This week’s Friday Fireside guest is Jamie Power, Chief Data Officer and COO of Advanced TV at Cadent. In a very interesting conversation, Jamie explains Cadent’s work in identity resolution (which, frankly, sounds like something involving superheroes and their secret identities), cross-platform and multi-device advertising strategies, and the art of sequential messaging through the CPG sales cycle.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>1142falsefullhttps://www.spreaker.com/episode/televisionation-portal-a-s-nate-houghteling-on-producing-digital-content-in-the-age-of-covid-19--41544565http://tvotshow.com/televisionation) is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Nate Houghteling, Co-Founder and Executive Producer at digital content studio, Portal A, discussing producing in the aged of Covid-19, working with celebrities and athletes to build media properties, the evolution of the YouTube creator, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>https://api.spreaker.com/episode/41544565Tue, 20 Oct 2020 01:56:59 +0000Tracy SwedlowITVT/TVOT (http://tvotshow.com/televisionation) is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Nate...http://tvotshow.com/televisionation) is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Nate Houghteling, Co-Founder and Executive Producer at digital content studio, Portal A, discussing producing in the aged of Covid-19, working with celebrities and athletes to build media properties, the evolution of the YouTube creator, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>1686falsefullhttps://www.spreaker.com/episode/televisionation-susan-c-bennett-the-original-voice-of-siri--41390537
This episode features Susan C. Bennett, the original voice of SIRI. Among other things, she recounts her life before SIRI (which included stints as a backup singer for Roy Orbison and Burt Bacharach), relates how she ended up becoming SIRI’s voice, describes the process of recording that voice, shares her thoughts on the future of voice control in the home, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>https://api.spreaker.com/episode/41390537Tue, 20 Oct 2020 01:56:12 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Susan C. Bennett, the original voice of...
This episode features Susan C. Bennett, the original voice of SIRI. Among other things, she recounts her life before SIRI (which included stints as a backup singer for Roy Orbison and Burt Bacharach), relates how she ended up becoming SIRI’s voice, describes the process of recording that voice, shares her thoughts on the future of voice control in the home, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>1618falsefullhttps://www.spreaker.com/episode/televisionation-greg-jarvis-explains-how-italy-s-fincons-group-is-targeting-the-us-atsc-3-0-space--41390535
This episode features Greg Jarvis, EVP and GM of Fincons Group, an Italian company which offers consulting and engineering services to support technological and digital transition, and which expanded its operations to the US in 2017. Among other things, Jarvis discusses how the company is applying its extensive expertise in the HbbTV standard (an area in which it has been working for the past decade) to the rollout of ATSC 3.0.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>https://api.spreaker.com/episode/41390535Tue, 20 Oct 2020 01:55:40 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Greg Jarvis, EVP and GM of Fincons Group, an...
This episode features Greg Jarvis, EVP and GM of Fincons Group, an Italian company which offers consulting and engineering services to support technological and digital transition, and which expanded its operations to the US in 2017. Among other things, Jarvis discusses how the company is applying its extensive expertise in the HbbTV standard (an area in which it has been working for the past decade) to the rollout of ATSC 3.0.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>2017falsefullhttps://www.spreaker.com/episode/televisionation-nagra-s-anti-piracy-chief-pascal-metral-on-countering-pirate-subscription-iptv-services--41544566
This episode features Pascal Metral, VP of Legal Affairs and Head of Anti-Piracy Intelligence, Investigations and Litigation at NAGRA. Among other things, he explains what pirate subscription IPTV services are, enumerates the key components of the pirate subscription IPTV ecosystem, outlines the risks these services present to both the industry and consumers themselves, and describes the strategies and processes involved in taking them down.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)

For more: http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/41544566Tue, 20 Oct 2020 01:54:50 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Pascal Metral, VP of Legal Affairs and Head...
This episode features Pascal Metral, VP of Legal Affairs and Head of Anti-Piracy Intelligence, Investigations and Litigation at NAGRA. Among other things, he explains what pirate subscription IPTV services are, enumerates the key components of the pirate subscription IPTV ecosystem, outlines the risks these services present to both the industry and consumers themselves, and describes the strategies and processes involved in taking them down.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)

For more: http://tvotshow.com/televisionation]]>1839falsefullhttps://www.spreaker.com/episode/televisionation-virginia-juliano-founder-and-ceo-of-cobblecord-in-conversation-with-the-itv-doctor--41390536
Our guest this week on the Friday Fireside is Virginia Juliano, Founder and CEO of Cobblecord—a free website and app that helps consumers “cobble together” their perfect combination of online streaming services to get the most out of streaming and cut the cable cord. Using its patented process, CobbleCord easily guides individuals through the ever-growing list of online streaming services available and enables them to create their own personalized “Meta-Bundle”—the best combination of online streaming options for their personal preferences—all in one convenient location.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>https://api.spreaker.com/episode/41390536Sat, 10 Oct 2020 18:31:58 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Our guest this week on the Friday Fireside is Virginia Juliano, Founder and CEO of Cobblecord—a free...
Our guest this week on the Friday Fireside is Virginia Juliano, Founder and CEO of Cobblecord—a free website and app that helps consumers “cobble together” their perfect combination of online streaming services to get the most out of streaming and cut the cable cord. Using its patented process, CobbleCord easily guides individuals through the ever-growing list of online streaming services available and enables them to create their own personalized “Meta-Bundle”—the best combination of online streaming options for their personal preferences—all in one convenient location.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)]]>993falsefullhttps://www.spreaker.com/episode/televisionation-simon-applebaum-of-tomorrow-will-be-televised--41334417
The episode features a wide-ranging discussion with advanced-TV industry expert, Simon Applebaum—host of the long-running podcast, “Tomorrow Will Be Televised”—in which he shares his thoughts on such topics as Amazon’s Luna gaming service, the 2020 Emmy Awards, the future of movie theaters, recent announcements from Apple, Facebook and other players, new developments in smart devices, interactive TV and content syndication, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here http://tvotshow.com to register.)]]>https://api.spreaker.com/episode/41334417Sat, 10 Oct 2020 18:31:18 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. The episode features a wide-ranging discussion with advanced-TV...
The episode features a wide-ranging discussion with advanced-TV industry expert, Simon Applebaum—host of the long-running podcast, “Tomorrow Will Be Televised”—in which he shares his thoughts on such topics as Amazon’s Luna gaming service, the 2020 Emmy Awards, the future of movie theaters, recent announcements from Apple, Facebook and other players, new developments in smart devices, interactive TV and content syndication, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here http://tvotshow.com to register.)]]>2096falsefullhttps://www.spreaker.com/episode/televisionation-vdx-tv-s-danielle-cravatt-on-how-brands-can-build-loyalty-during-a-pandemic--41334421
The episode features Danielle Cravatt, SVP of Client Partnerships at adtech company, VDX.tv, arguing among other things that brands can build long-term loyalty and trust during a global pandemic by localizing their messaging and acting in the interest of the public as a whole.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here to register: https://app.socio.events/NzIyOQ%3D%3D/overview.)

For more Televisionation, please go to http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/41334421Tue, 06 Oct 2020 23:11:37 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. The episode features Danielle Cravatt, SVP of Client Partnerships...
The episode features Danielle Cravatt, SVP of Client Partnerships at adtech company, VDX.tv, arguing among other things that brands can build long-term loyalty and trust during a global pandemic by localizing their messaging and acting in the interest of the public as a whole.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here to register: https://app.socio.events/NzIyOQ%3D%3D/overview.)

For more Televisionation, please go to http://tvotshow.com/televisionation]]>2526falsefullhttps://www.spreaker.com/episode/televisionation-cathy-jamison-vp-of-sales-marketing-at-sinclair-in-conversation-with-the-itv-doctor--41334419
This week’s Friday Fireside guest is Cathy Jamison, Corporate VP of Sales Marketing at Sinclair Broadcast Group. Reporting to Sinclair’s President of Broadcast, Rob Weisbord, Cathy launched a new department responsible for strategy and execution of industry-leading omnichannel marketing materials for over 1,000 sales reps. Emphasis on NFL, Collegiate, NBA, NHL, MLB, and NASCAR, as well as on marquee entertainment programming, such as Academy Awards, for broadcast networks ABC, CBS, NBC, FOX, and across linear, digital, mobile, and social platforms. Cathy is also the Chief Marketing Officer for the Original Jel Shot Company!

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here to register:
https://app.socio.events/NzIyOQ%3D%3D/overview.)]]>https://api.spreaker.com/episode/41334419Tue, 06 Oct 2020 23:10:48 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Cathy Jamison, Corporate VP of Sales Marketing at Sinclair...
This week’s Friday Fireside guest is Cathy Jamison, Corporate VP of Sales Marketing at Sinclair Broadcast Group. Reporting to Sinclair’s President of Broadcast, Rob Weisbord, Cathy launched a new department responsible for strategy and execution of industry-leading omnichannel marketing materials for over 1,000 sales reps. Emphasis on NFL, Collegiate, NBA, NHL, MLB, and NASCAR, as well as on marquee entertainment programming, such as Academy Awards, for broadcast networks ABC, CBS, NBC, FOX, and across linear, digital, mobile, and social platforms. Cathy is also the Chief Marketing Officer for the Original Jel Shot Company!

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here to register:
https://app.socio.events/NzIyOQ%3D%3D/overview.)]]>966falsefullhttps://www.spreaker.com/episode/televisionation-tmt-lab-s-rodrigo-madriz-on-shoppable-tv--41334418
The episode features Rodrigo Madriz, Co-Founder and CEO of Canadian adtech and tcommerce company, TMT Lab. Among other things, Madriz describes the company’s shoppable TV solution, its deployments in Canada and Mexico, how it leverages ACR technology, how it views such areas as linear OTT, AVOD, Addressable and ATSC 3.0, its future plans, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here to register http://tvotshow.com.)]]>https://api.spreaker.com/episode/41334418Tue, 06 Oct 2020 23:10:14 +0000Tracy SwedlowITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. The episode features Rodrigo Madriz, Co-Founder and CEO of...
The episode features Rodrigo Madriz, Co-Founder and CEO of Canadian adtech and tcommerce company, TMT Lab. Among other things, Madriz describes the company’s shoppable TV solution, its deployments in Canada and Mexico, how it leverages ACR technology, how it views such areas as linear OTT, AVOD, Addressable and ATSC 3.0, its future plans, and more.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here to register http://tvotshow.com.)]]>2359falsefullhttps://www.spreaker.com/episode/televisionation-tremor-video-and-evrgrn-double-bill--41121908
The first episode, which was recorded in July 2020, features Devin Fallon, who at the time was VP of Media Insights and Analytics at Tremor Video, discussing the impact of the Covid-19 pandemic on the connected-TV industry.

The second episode, which was recorded earlier this month, features Leslie Grandy, CEO of Triple Squirrels, a digital media company founded by actor, Tom Skerritt. She discusses Triple Squirrels’ new, digital linear-streaming and on-demand channel, EVRGRN, which is devoted to content about the Pacific Northwest, and which is initially available on Sinclair Broadcast’s STIRR platform. Grandy is joined by director/producer, Andrew Lahmann, whose documentary, “Out of Nothing,” is available to watch on the new channel.]]>https://api.spreaker.com/episode/41121908Fri, 25 Sep 2020 19:22:00 +0000Tracy SwedlowITVT/TVOT is pleased to present two new episodes of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. The first episode, which was recorded in July 2020, features...
The first episode, which was recorded in July 2020, features Devin Fallon, who at the time was VP of Media Insights and Analytics at Tremor Video, discussing the impact of the Covid-19 pandemic on the connected-TV industry.

The second episode, which was recorded earlier this month, features Leslie Grandy, CEO of Triple Squirrels, a digital media company founded by actor, Tom Skerritt. She discusses Triple Squirrels’ new, digital linear-streaming and on-demand channel, EVRGRN, which is devoted to content about the Pacific Northwest, and which is initially available on Sinclair Broadcast’s STIRR platform. Grandy is joined by director/producer, Andrew Lahmann, whose documentary, “Out of Nothing,” is available to watch on the new channel.]]>1844falsefullhttps://www.spreaker.com/episode/televisionation-veteran-tv-executive-john-penney-in-conversation-with-the-itv-doctor--41121907http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

“What the HELL is going on in the TV Business?” That is the opening question for this week’s Friday Fireside guest: John Penney, Executive Board Member of the Consumer Technology Association (CTA), and respected television industry exec with stints at HBO, Starz, Fox, Viacom and more. Without filters or edits, John provides guidance to the major media companies on how to turn the business into The Renaissance of Television, instead of the “total shit show” that we experiencing now!

(Note: Our first virtual show, TVOT LIVE!, took place earlier this month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here to register: https://app.socio.events/NzIyOQ%3D%3D/overview)]]>https://api.spreaker.com/episode/41121907Fri, 25 Sep 2020 19:20:57 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. “What the HELL is going on in the TV Business?” That is the...http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

“What the HELL is going on in the TV Business?” That is the opening question for this week’s Friday Fireside guest: John Penney, Executive Board Member of the Consumer Technology Association (CTA), and respected television industry exec with stints at HBO, Starz, Fox, Viacom and more. Without filters or edits, John provides guidance to the major media companies on how to turn the business into The Renaissance of Television, instead of the “total shit show” that we experiencing now!

(Note: Our first virtual show, TVOT LIVE!, took place earlier this month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click here to register: https://app.socio.events/NzIyOQ%3D%3D/overview)]]>1079falsefullhttps://www.spreaker.com/episode/tvot-live-2020-session-how-do-you-know-they-ll-print-or-screen-it--40885543http://tvotshow.com - In the final scene of Sydney Pollack’s masterful film, “Three Days of the Condor,” Turner, the former CIA analyst, meets up with Higgins, the rogue agent who’s been plaguing him, outside the New York Times building. Turner, played by Robert Redford, has sent all the information about the plot he’s exposed to the Times:

Turner: Just look around. They've got it. That's where they ship from. They've got all of it.
Higgins: What? What did you do?
Turner: I told them a story. I told 'em a story. You play games; I told 'em a story.
Higgins: Oh, you…you poor, dumb son of a bitch. You've done more damage than you know.
Turner: I hope so.
Higgins: You're about to be a very lonely man. It didn't have to end this way.
Turner: Of course it did.
Higgins: Hey Turner! How do you know they'll print it? You can take a walk…but how far if they don't print it?
Turner: They'll print it.
Higgins: How do you know?

The question Higgins puts to the Redford character presumes that even a newspaper like the New York Times (when it prided itself on objectivity) may in some cases sit on or bury a story. The question we hope to explore today, in an age when technology enables so many ways to publish, is: What are the sinews that prevent certain stories from surfacing? How are secrets kept? How do we find them and what can we learn about how people kept secrets in the past that reveals something about what occurs today? Are we really more informed, and thereby freer, today than, say, 70 years ago, when there were hundreds of independent newspapers? How were stories buried and secrets preserved back then? And—at a time when public trust in media appears to be in decline, with many believing that major news outlets report in lockstep and serve agendas other than the public’s right to know—are emerging news technologies and platforms really making it easier for us to uncover the secrets that some would prefer be kept from us?]]>https://api.spreaker.com/episode/40885543Sun, 13 Sep 2020 19:53:18 +0000Tracy Swedlowhttp://tvotshow.com - In the final scene of Sydney Pollack’s masterful film, “Three Days of the Condor,” Turner, the former CIA analyst, meets up with Higgins, the rogue agent who’s been plaguing him, outside the New York Times building. Turner,...http://tvotshow.com - In the final scene of Sydney Pollack’s masterful film, “Three Days of the Condor,” Turner, the former CIA analyst, meets up with Higgins, the rogue agent who’s been plaguing him, outside the New York Times building. Turner, played by Robert Redford, has sent all the information about the plot he’s exposed to the Times:

Turner: Just look around. They've got it. That's where they ship from. They've got all of it.
Higgins: What? What did you do?
Turner: I told them a story. I told 'em a story. You play games; I told 'em a story.
Higgins: Oh, you…you poor, dumb son of a bitch. You've done more damage than you know.
Turner: I hope so.
Higgins: You're about to be a very lonely man. It didn't have to end this way.
Turner: Of course it did.
Higgins: Hey Turner! How do you know they'll print it? You can take a walk…but how far if they don't print it?
Turner: They'll print it.
Higgins: How do you know?

The question Higgins puts to the Redford character presumes that even a newspaper like the New York Times (when it prided itself on objectivity) may in some cases sit on or bury a story. The question we hope to explore today, in an age when technology enables so many ways to publish, is: What are the sinews that prevent certain stories from surfacing? How are secrets kept? How do we find them and what can we learn about how people kept secrets in the past that reveals something about what occurs today? Are we really more informed, and thereby freer, today than, say, 70 years ago, when there were hundreds of independent newspapers? How were stories buried and secrets preserved back then? And—at a time when public trust in media appears to be in decline, with many believing that major news outlets report in lockstep and serve agendas other than the public’s right to know—are emerging news technologies and platforms really making it easier for us to uncover the secrets that some would prefer be kept from us?]]>2622anna,enjeti,eric,hill,leibman,live!,nbc,politics,portal,saggar,schecter,secrecy,session,the,turks,tv,tvot,tyt,weinstein,youngfalsefullhttps://www.spreaker.com/episode/televisionation-ishaan-sutaria-president-and-coo-of-wave-tv-in-conversation-with-the-itv-doctor--40885377
Today’s Friday Fireside guest is Ishaan Sutaria, Co-Founder and President/COO of Wave.TV. If you’ve watched ESPN’s Plays of the Week, or NFL’s Red Zone, you are a fan. And if you are a fan of other sports categories—niche, amateur, just plain wacky—you get the premise of Wave.TV. Ishaan talks about his recently completed $32 million Series A round (with some very well-heeled investors) and the future of a “comprehensive sports entertainment company with an eye for continued category and platform expansion.” Pay attention, folks: Wave.TV has legs.]]>https://api.spreaker.com/episode/40885377Sun, 13 Sep 2020 19:44:31 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s Friday Fireside guest is Ishaan Sutaria, Co-Founder and President/COO of Wave.TV. If you’ve...
Today’s Friday Fireside guest is Ishaan Sutaria, Co-Founder and President/COO of Wave.TV. If you’ve watched ESPN’s Plays of the Week, or NFL’s Red Zone, you are a fan. And if you are a fan of other sports categories—niche, amateur, just plain wacky—you get the premise of Wave.TV. Ishaan talks about his recently completed $32 million Series A round (with some very well-heeled investors) and the future of a “comprehensive sports entertainment company with an eye for continued category and platform expansion.” Pay attention, folks: Wave.TV has legs.]]>942ishaan,sutaria,televisionation,tvot,wavefalsefullhttps://www.spreaker.com/episode/televisionation-tara-maitra-cro-of-bdex-in-conversation-with-the-itv-doctor--40885384
This week’s Friday Fireside guest is Tara Maitra, Chief Revenue Officer of BDEX, the fast-growing data exchange platform. We all know Tara from her 11+ years at TiVo, where she was the most public spokesperson for TiVo’s advanced television solutions (some of which were significantly before their time). Tara tells us that, by combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment, BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time. And along the way, Tara provides an example of how Ford can use the good doctor’s recent purchase of Paw Patrol toys and preference for mid-sized pickup trucks to target marketing and advertising for their new Ford Ranger.]]>https://api.spreaker.com/episode/40885384Sun, 13 Sep 2020 19:42:57 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Tara Maitra, Chief Revenue Officer of BDEX, the fast-growing data...
This week’s Friday Fireside guest is Tara Maitra, Chief Revenue Officer of BDEX, the fast-growing data exchange platform. We all know Tara from her 11+ years at TiVo, where she was the most public spokesperson for TiVo’s advanced television solutions (some of which were significantly before their time). Tara tells us that, by combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment, BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time. And along the way, Tara provides an example of how Ford can use the good doctor’s recent purchase of Paw Patrol toys and preference for mid-sized pickup trucks to target marketing and advertising for their new Ford Ranger.]]>1094audiences,bdex,data,maitra,tara,televisionation,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-stuart-lipson-on-advertising-opportunities-in-esports--40885380
This episode features Stuart Lipson, Executive Director of the eSports Ad Bureau, an organization that provides education and guidance about the eSports advertising ecosystem to agencies and brands, and also promotes best practices and consistent ad metrics.]]>https://api.spreaker.com/episode/40885380Sun, 13 Sep 2020 19:40:54 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Stuart Lipson, Executive Director of the eSports...
This episode features Stuart Lipson, Executive Director of the eSports Ad Bureau, an organization that provides education and guidance about the eSports advertising ecosystem to agencies and brands, and also promotes best practices and consistent ad metrics.]]>2198esports,gaming,lipson,stuart,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-synamedia-s-avigail-gutman-on-preventing-hacking-and-piracy--40885379
This episode features Avigail Gutman, VP of Intelligence and Security Operations at Synamedia, discussing her work preventing hacking and piracy. Among other things, she explains how hackers and pirates monetize the content they steal and attempt to evade discovery, and how Synamedia goes about tracking them down and protecting its clients against them.

(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th!

Check out the show agenda here: https://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-live-first-virtual-tvot]]>https://api.spreaker.com/episode/40885379Sun, 13 Sep 2020 19:37:13 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Avigail Gutman, VP of Intelligence and Security...
This episode features Avigail Gutman, VP of Intelligence and Security Operations at Synamedia, discussing her work preventing hacking and piracy. Among other things, she explains how hackers and pirates monetize the content they steal and attempt to evade discovery, and how Synamedia goes about tracking them down and protecting its clients against them.

(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th!

Check out the show agenda here: https://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-live-first-virtual-tvot]]>3111privacy,secrecy,security,synamedia,television,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-triveni-s-mark-simpson-on-atsc-3-0-nextgen-tv--40384114
This episode features Mark Simpson, President and CEO of Triveni Digital, a provider of program guide and metadata management, data-broadcasting and video-quality assurance solutions for broadcasters. The company has been closely involved in the development of ATSC 3.0 (NextGen TV), and in the ongoing trials and deployments of the news standard.

Among other things, Simpson discusses Triveni’s work on ATSC 3.0, describes why the new standard is so important, casts light on how its roll-out has proceeded to date, and outlines some of the innovations—including interactive programming enhancements, distance-learning and more—that it has the potential to enable.

(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your tickets here: https://tvot.simpletix.com/e/54262.)

http://tvotshow.com/televisionation for more videos!]]>https://api.spreaker.com/episode/40384114Tue, 18 Aug 2020 16:00:48 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Mark Simpson, President and CEO of Triveni...
This episode features Mark Simpson, President and CEO of Triveni Digital, a provider of program guide and metadata management, data-broadcasting and video-quality assurance solutions for broadcasters. The company has been closely involved in the development of ATSC 3.0 (NextGen TV), and in the ongoing trials and deployments of the news standard.

Among other things, Simpson discusses Triveni’s work on ATSC 3.0, describes why the new standard is so important, casts light on how its roll-out has proceeded to date, and outlines some of the innovations—including interactive programming enhancements, distance-learning and more—that it has the potential to enable.

(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your tickets here: https://tvot.simpletix.com/e/54262.)

http://tvotshow.com/televisionation for more videos!]]>2342atsc,atsc3,broadcasting,local,software,strategy,trivenifalsefullhttps://www.spreaker.com/episode/televisionation-dan-sweeney-of-one-hit-wonders-in-conversation-with-the-itv-doctor--40384113
This week’s Friday Fireside is a special treat! Industry vet, Dan Sweeney, in addition to his work with Strategic Labs Advisory Consultants, is just having WAAAY too much fun with “Dan Sweeney’s One Hit Wonders,” the only weekly radio show that showcases the forgotten “one and done” USA Top 40 hits. Dan’s timing is auspicious, with the pandemic-driven increase in all local media, coupled with the production difficulties of work-at-home for radio personalities. Dan will tell us how he followed his passion to create a popular entertainment form, and how he is looking to expand his reach. Dan was previously at Showtime Networks (during the good doctor's tenure there), as well as at Continental Cablevision, Prevue Networks, TVguide/Rovi, Buzztime, Solekai and more.

To buy tickets to TVOT LIVE!, go to http://tvotshow.com It's September 8-10!!]]>https://api.spreaker.com/episode/40384113Tue, 18 Aug 2020 15:59:36 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside is a special treat! Industry vet, Dan Sweeney, in addition to his work with...
This week’s Friday Fireside is a special treat! Industry vet, Dan Sweeney, in addition to his work with Strategic Labs Advisory Consultants, is just having WAAAY too much fun with “Dan Sweeney’s One Hit Wonders,” the only weekly radio show that showcases the forgotten “one and done” USA Top 40 hits. Dan’s timing is auspicious, with the pandemic-driven increase in all local media, coupled with the production difficulties of work-at-home for radio personalities. Dan will tell us how he followed his passion to create a popular entertainment form, and how he is looking to expand his reach. Dan was previously at Showtime Networks (during the good doctor's tenure there), as well as at Continental Cablevision, Prevue Networks, TVguide/Rovi, Buzztime, Solekai and more.

To buy tickets to TVOT LIVE!, go to http://tvotshow.com It's September 8-10!!]]>1469musicfalsefullhttps://www.spreaker.com/episode/televisionation-zyptv-s-ed-haslam-on-enabling-programmatic-local-advertising-via-ott-and-ctv--40384112
This episode features Ed Haslam, Chief Marketing Officer of ZypTV (formerly known as ZypMedia), a company that provides a programmatic advertising platform for OTT and connected TV, which it positions as enabling local media companies, media buying agencies and brands to target local audiences at scale. Among other things, Haslam describes ZypTV’s solutions, discusses its various partnerships, explains how it leverages local sales people, shares a survey the company has produced, entitled “Data Analysis of Consumer Sentiment for Small Business during Covid-19,” and speculates on how local TV advertising might evolve in the future.

(Note: We will be producing our first virtual TVOT show, September 8,th 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your tickets here: https://tvot.simpletix.com/e/54262.)]]>https://api.spreaker.com/episode/40384112Tue, 18 Aug 2020 15:58:19 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Ed Haslam, Chief Marketing Officer of ZypTV...
This episode features Ed Haslam, Chief Marketing Officer of ZypTV (formerly known as ZypMedia), a company that provides a programmatic advertising platform for OTT and connected TV, which it positions as enabling local media companies, media buying agencies and brands to target local audiences at scale. Among other things, Haslam describes ZypTV’s solutions, discusses its various partnerships, explains how it leverages local sales people, shares a survey the company has produced, entitled “Data Analysis of Consumer Sentiment for Small Business during Covid-19,” and speculates on how local TV advertising might evolve in the future.

(Note: We will be producing our first virtual TVOT show, September 8,th 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your tickets here: https://tvot.simpletix.com/e/54262.)]]>2368advertising,broadcast,localfalsefullhttps://www.spreaker.com/episode/televisionation-amy-bobchek-of-advocado-in-conversation-with-the-itv-doctor--40384110
(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! http://tvotshow.com to buy tickets.]]>https://api.spreaker.com/episode/40384110Tue, 18 Aug 2020 15:57:09 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.Let it not be said that TV isn't fun! This week’s Friday Fireside guest is Amy Bobchek, cable advertising...
(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! http://tvotshow.com to buy tickets.]]>990falsefullhttps://www.spreaker.com/episode/televisionation-chris-maccaro-on-beachfront-media-s-new-pod-bidding-solution-for-ctv--40115229
This episode features Chris Maccaro, CEO of Beachfront Media, a company which has evolved from being a supply-side platform to a technology provider for connected-TV advertising, and which recently launched a Pod-Bidding solution for CTV. Among other things, Maccaro describes the new solution; explains why the Covid-19 pandemic has increased the importance of automated/programmatic advertising and consequently led to a need for more sophisticated pod-management solutions; and casts light on Beachfront’s strategic objectives going forward.

(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! http://tvotshow.com]]>https://api.spreaker.com/episode/40115229Tue, 18 Aug 2020 15:55:10 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Chris Maccaro, CEO of Beachfront Media, a company...
This episode features Chris Maccaro, CEO of Beachfront Media, a company which has evolved from being a supply-side platform to a technology provider for connected-TV advertising, and which recently launched a Pod-Bidding solution for CTV. Among other things, Maccaro describes the new solution; explains why the Covid-19 pandemic has increased the importance of automated/programmatic advertising and consequently led to a need for more sophisticated pod-management solutions; and casts light on Beachfront’s strategic objectives going forward.

(Note: We will be producing our first virtual TVOT show, September 8th, 9th and 10th! http://tvotshow.com]]>1185advertising,audience,beachfront,datafalsefullhttps://www.spreaker.com/episode/televisionation-edge-networks-todd-achilles-on-launching-atsc-3-0-based-pay-tv--40112761
This episode features Todd Achilles, President and CEO of Edge Networks, a company that will be launching an ATSC 3.0 (NextGen TV)-powered pay-TV service, called Evoca, in Boise, Idaho, later this summer. The service is slated to offer over 80 live channels for less than $50 per month, and to feature HD and 4K picture quality.

(Note: Todd will be a featured speaker at our upcoming virtual TVOT conference, September 9th and 10th. Purchase your Early-Bird tickets here.)]]>https://api.spreaker.com/episode/40112761Sun, 02 Aug 2020 15:23:55 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Todd Achilles, President and CEO of Edge Networks,...
This episode features Todd Achilles, President and CEO of Edge Networks, a company that will be launching an ATSC 3.0 (NextGen TV)-powered pay-TV service, called Evoca, in Boise, Idaho, later this summer. The service is slated to offer over 80 live channels for less than $50 per month, and to feature HD and 4K picture quality.

(Note: Todd will be a featured speaker at our upcoming virtual TVOT conference, September 9th and 10th. Purchase your Early-Bird tickets here.)]]>15683.0,atsc,idaho,nextgentv,paytv,tvfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-adriana-waterston-of-horowitz-research-in-conversation-with-the-itv-doctor--40112767
This week’s HIGHLY enjoyable Friday Fireside features Adriana Waterston, SVP of Insights and Strategy for Green Horizons Insights, a division of Horowitz Research. Adriana will share highlights from their study, “Cultivating the Cannabis Market,” which reveals that 39% of US adults--82 million people—are regular cannabis users! And, as promised in the interview, following is Alice B. Toklas’ recipe for “Haschich Fudge” from her 1954 cookbook. These are more like fruit and nut bars, which makes us think that if Christmas Fruit Cake was made with this recipe, it would be a LOT more popular! Note, in particular, the last line of the recipe.

RECIPE

“Take 1 teaspoon black peppercorns, 1 whole nutmeg, 4 average sticks of cinnamon, 1 teaspoon coriander. These should all be pulverised (sic) in a mortar. About a handful each of stoned dates, dried figs, shelled almonds and peanuts: chop these and mix them together. A bunch of cannabis sativa can be pulverised (sic). This along with the spices should be dusted over the mixed fruit and nuts, kneaded together. About a cup of sugar dissolved in a big pat of butter. Rolled into a cake and cut into pieces or made into balls about the size of a walnut, it should be eaten with care. Two pieces are quite sufficient.”

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/40112767Sun, 02 Aug 2020 15:22:45 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s HIGHLY enjoyable Friday Fireside features Adriana Waterston, SVP of Insights and Strategy for...
This week’s HIGHLY enjoyable Friday Fireside features Adriana Waterston, SVP of Insights and Strategy for Green Horizons Insights, a division of Horowitz Research. Adriana will share highlights from their study, “Cultivating the Cannabis Market,” which reveals that 39% of US adults--82 million people—are regular cannabis users! And, as promised in the interview, following is Alice B. Toklas’ recipe for “Haschich Fudge” from her 1954 cookbook. These are more like fruit and nut bars, which makes us think that if Christmas Fruit Cake was made with this recipe, it would be a LOT more popular! Note, in particular, the last line of the recipe.

RECIPE

“Take 1 teaspoon black peppercorns, 1 whole nutmeg, 4 average sticks of cinnamon, 1 teaspoon coriander. These should all be pulverised (sic) in a mortar. About a handful each of stoned dates, dried figs, shelled almonds and peanuts: chop these and mix them together. A bunch of cannabis sativa can be pulverised (sic). This along with the spices should be dusted over the mixed fruit and nuts, kneaded together. About a cup of sugar dissolved in a big pat of butter. Rolled into a cake and cut into pieces or made into balls about the size of a walnut, it should be eaten with care. Two pieces are quite sufficient.”

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>1308cannabis,green,researchfalsefullhttps://www.spreaker.com/episode/televisionation-bitmovin-s-stefan-lederer-on-building-effective-online-video-infrastructure--40112764
This episode features Stefan Lederer, Co-Founder and CEO of online video infrastructure provider, Bitmovin, discussing the company’s platform, the rapidly evolving market in which it operates, how to build an effective, engaging and reliable livestreaming experience, emerging opportunities, and the company’s roadmap going forward.

(Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262).

http://itvt.com/subscribe

http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/40112764Sun, 02 Aug 2020 15:21:12 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Stefan Lederer, Co-Founder and CEO of online...
This episode features Stefan Lederer, Co-Founder and CEO of online video infrastructure provider, Bitmovin, discussing the company’s platform, the rapidly evolving market in which it operates, how to build an effective, engaging and reliable livestreaming experience, emerging opportunities, and the company’s roadmap going forward.

(Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262).

http://itvt.com/subscribe

http://tvotshow.com/televisionation]]>1919bitmovin,livestreamingfalsefullhttps://www.spreaker.com/episode/televisionation-openznet-s-atsc-3-0-enabled-communication-platform-for-crisis-management--40112762
This episode features Azita Manson, President of OpenZNet, and Art Botterell, a member of that company’s board of advisors, discussing OpenZNet’s work developing an ATSC 3.0 and ATSC 1.0-compatible communication platform for crisis management.

(Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262.)



http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/40112762Sun, 02 Aug 2020 15:20:01 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Azita Manson, President of OpenZNet, and Art...
This episode features Azita Manson, President of OpenZNet, and Art Botterell, a member of that company’s board of advisors, discussing OpenZNet’s work developing an ATSC 3.0 and ATSC 1.0-compatible communication platform for crisis management.

(Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262.)



http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>2299falsefullhttps://www.spreaker.com/episode/televisionation-pixotope-s-tom-shelburne-on-creating-virtual-fans-for-fox-sports-mlb-broadcasts--40112766
ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Tom Shelburne, Director of Sales and Business Strategy at Pixotope, a mixed-reality company that has generated quite a bit of buzz in recent days, due to the digitally rendered crowds it has created for Fox Sports’ broadcasts of Major League Baseball. Among other things, he explains the company’s technology (which also powers The Weather Channel’s famous storm-surge visualizations); shows examples of its work; and describes how its technology can enable new advertising formats and new business models.

(Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262.)

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/40112766Sun, 02 Aug 2020 15:19:01 +0000Tracy SwedlowVIDEO EXAMPLES included ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Tom Shelburne, Director...
ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Tom Shelburne, Director of Sales and Business Strategy at Pixotope, a mixed-reality company that has generated quite a bit of buzz in recent days, due to the digitally rendered crowds it has created for Fox Sports’ broadcasts of Major League Baseball. Among other things, he explains the company’s technology (which also powers The Weather Channel’s famous storm-surge visualizations); shows examples of its work; and describes how its technology can enable new advertising formats and new business models.

(Note: We will be producing our first virtual TVOT show, September 9th and 10th! Check out the speaker roster here: http://tvotshow.com/speakers. Purchase your Early-Bird tickets here: https://tvot.simpletix.com/e/54262.)

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>1868ar,augmented,fox,mlb,pixotope,reality,sportsfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-jo-kinsella-president-of-tvsquared-chats-with-the-itv-doctor--40112765
Pay attention: this is good stuff. This week's Friday Fireside features Jo Kinsella, President of TVSquared, the global omni-channel attribution and measurement firm. Jo discusses their recent deal with Sky, her belief that Covid-19 has focused the television industry on ROI, and the possibility that the retreat from bricks-and-mortar retail (in favor of virtual) could actually make it easier for consumers to make a "buy" decision immediately after seeing an ad, and for the advertiser to finally have proof of that fact. And TVSquared also has a product that measures the cumulative effect of advertising on the purchase decision.

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/40112765Sun, 02 Aug 2020 15:17:49 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Pay attention: this is good stuff. This week's Friday Fireside features Jo Kinsella, President of...
Pay attention: this is good stuff. This week's Friday Fireside features Jo Kinsella, President of TVSquared, the global omni-channel attribution and measurement firm. Jo discusses their recent deal with Sky, her belief that Covid-19 has focused the television industry on ROI, and the possibility that the retreat from bricks-and-mortar retail (in favor of virtual) could actually make it easier for consumers to make a "buy" decision immediately after seeing an ad, and for the advertiser to finally have proof of that fact. And TVSquared also has a product that measures the cumulative effect of advertising on the purchase decision.

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>1195attribution,measurementfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-national-lampoon-president-evan-shapiro-in-conversation-with-the-itv-doctor--39865214
This week’s Friday Fireside takes us on a frank, funny and borderline tasteless tour of 50 years of the World's Most Subversive Media Company, guided by National Lampoon President Evan Shapiro. Evan describes a content model designed to lampoon America's mainstream culture with a serrated knife, and a business thesis to make programs with television DNA on low-risk platforms, and quickly turn the hits into TV projects. A fascinating approach that Evan developed pre-Pandemic, and that is even more on target now. Lightning in a bottle, methinks.

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http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/39865214Mon, 20 Jul 2020 15:50:37 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside takes us on a frank, funny and borderline tasteless tour of 50 years of the...
This week’s Friday Fireside takes us on a frank, funny and borderline tasteless tour of 50 years of the World's Most Subversive Media Company, guided by National Lampoon President Evan Shapiro. Evan describes a content model designed to lampoon America's mainstream culture with a serrated knife, and a business thesis to make programs with television DNA on low-risk platforms, and quickly turn the hits into TV projects. A fascinating approach that Evan developed pre-Pandemic, and that is even more on target now. Lightning in a bottle, methinks.

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http://tvotshow.com/televisionation]]>1436comedy,content,doctor,howe,itv,lampoon,national,online,rick,videofalsefullhttps://www.spreaker.com/episode/televisionation-synacor-s-himesh-bhise-on-driving-awareness-of-and-engagement-with-video--37145551
This episode features Himesh Bhise, CEO of Synacor, a cloud-based software and services company that serves video, Internet and communications providers, discussing among other things the company’s software offerings and how they can be used to drive awareness of and engagement with video content, as well as help monetize that content.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>https://api.spreaker.com/episode/37145551Mon, 20 Jul 2020 15:49:31 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Himesh Bhise, CEO of Synacor, a cloud-based...
This episode features Himesh Bhise, CEO of Synacor, a cloud-based software and services company that serves video, Internet and communications providers, discussing among other things the company’s software offerings and how they can be used to drive awareness of and engagement with video content, as well as help monetize that content.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>1815communications,integration,linear,synacorfalsefullhttps://www.spreaker.com/episode/televisionation-randa-minkarah-co-founder-and-coo-of-resonance-ai--37145548
This episode features Randa Minkarah, Co-Founder and COO of Resonance AI, a company that offers an AI-powered platform which is designed to provide insights into why video content (including, for example, TV series, network news broadcasts and films) works or doesn’t. Among other things, she discusses the company’s recent rebranding (it was formerly known as Transform); explains how it uses AI to examine a piece of video and generate numerous different data points; describes how its technology can be used by content creators to improve their storytelling; casts light on the company’s recent moves into providing insights into the effectiveness of ad campaigns; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation
http://itvt.com/subscribe]]>https://api.spreaker.com/episode/37145548Mon, 20 Jul 2020 15:48:09 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Randa Minkarah, Co-Founder and COO of Resonance...
This episode features Randa Minkarah, Co-Founder and COO of Resonance AI, a company that offers an AI-powered platform which is designed to provide insights into why video content (including, for example, TV series, network news broadcasts and films) works or doesn’t. Among other things, she discusses the company’s recent rebranding (it was formerly known as Transform); explains how it uses AI to examine a piece of video and generate numerous different data points; describes how its technology can be used by content creators to improve their storytelling; casts light on the company’s recent moves into providing insights into the effectiveness of ad campaigns; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation
http://itvt.com/subscribe]]>2090falsefullhttps://www.spreaker.com/episode/televisionation-axonista-s-claire-mchugh-on-powering-interactive-video-for-sinclair-oxfam-ireland-and-more--39865213
This episode features Claire McHugh, Co-Founder and CEO of Axonista, an Irish company that powers interactive video streaming apps for Sinclair Broadcast, QVC and a range of other companies and organizations. Among other things, McHugh discusses Axonista’s recent work on Sinclair’s Ohio 24/7 streaming news app, as well as on apps for the virtual version of Oxfam Ireland’s annual Fashion Relief fundraising campaign, and for the WaterBear Network, a VOD service focused on environmental activism. She also gives us a preview of the new version of Axonista’s Ediflo content-management system, which will be launching in September.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation
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TICKETS TO TVOT VIRTUAL 2020: https://tvot.simpletix.com/e/54262]]>https://api.spreaker.com/episode/39865213Mon, 20 Jul 2020 15:47:00 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Claire McHugh, Co-Founder and CEO of Axonista, an...
This episode features Claire McHugh, Co-Founder and CEO of Axonista, an Irish company that powers interactive video streaming apps for Sinclair Broadcast, QVC and a range of other companies and organizations. Among other things, McHugh discusses Axonista’s recent work on Sinclair’s Ohio 24/7 streaming news app, as well as on apps for the virtual version of Oxfam Ireland’s annual Fashion Relief fundraising campaign, and for the WaterBear Network, a VOD service focused on environmental activism. She also gives us a preview of the new version of Axonista’s Ediflo content-management system, which will be launching in September.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation
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TICKETS TO TVOT VIRTUAL 2020: https://tvot.simpletix.com/e/54262]]>1857axonista,fashion,interactive,news,ott,oxfam,sinclair,televisionation,tvot,video,waterbearfalsefullhttps://www.spreaker.com/episode/televisionation-ashley-fauset-coo-of-stardust--36188759
This episode features Ashley Fauset, COO of Stardust, a company which offers a social app that allows TV and movie fans to rate and review content and record and share videos of their reviews and reactions. Among other things, Fauset gives us a rundown of the app’s functionality; and discusses the role that user-generated content (UGC) plays in creating the app’s community.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

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http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/36188759Tue, 07 Jul 2020 15:31:20 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Ashley Fauset, COO of Stardust, a company which...
This episode features Ashley Fauset, COO of Stardust, a company which offers a social app that allows TV and movie fans to rate and review content and record and share videos of their reviews and reactions. Among other things, Fauset gives us a rundown of the app’s functionality; and discusses the role that user-generated content (UGC) plays in creating the app’s community.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

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http://tvotshow.com/televisionation]]>1431discovery,film,itvt,ratings,search,stardust,television,tv,tvot,ugcfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-screenhits-tv-ceo-rose-adkins-hulse-in-conversation-with-the-itv-doctor--36188893
This week’s Friday Fireside welcomes Rose Adkins Hulse, Founder and CEO of ScreenHits TV, which is launching in the US in July, 2020. ScreenHits TV is leveraging their impressive relationships with the industry’s largest content players and streaming platforms to launch a full-blown aggregator for frustrated and overwhelmed consumers who, in spite of using three or more services, CAN'T FIND ANYTHING TO WATCH! [Doctor's note: the first platform viewers turn to is the platform that wins!]

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/36188893Sun, 05 Jul 2020 20:09:47 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside welcomes Rose Adkins Hulse, Founder and CEO of ScreenHits TV, which is...
This week’s Friday Fireside welcomes Rose Adkins Hulse, Founder and CEO of ScreenHits TV, which is launching in the US in July, 2020. ScreenHits TV is leveraging their impressive relationships with the industry’s largest content players and streaming platforms to launch a full-blown aggregator for frustrated and overwhelmed consumers who, in spite of using three or more services, CAN'T FIND ANYTHING TO WATCH! [Doctor's note: the first platform viewers turn to is the platform that wins!]

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>904content,discovery,ott,screenhitstv,television,televisionation,tvfalsefullhttps://www.spreaker.com/episode/televisionation-sean-doherty-jr-co-founder-and-svp-of-operations-wurl--36188892
This episode features Sean Doherty, Jr., Co-Founder and SVP of Operations at Wurl, a company that provides streaming-video distribution and advertising services for connected TV. Among other things, he explains Wurl’s products and services; and discusses the company’s recent rapid growth and the reasons behind it.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/36188892Sun, 05 Jul 2020 20:08:30 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Sean Doherty, Jr., Co-Founder and SVP of...
This episode features Sean Doherty, Jr., Co-Founder and SVP of Operations at Wurl, a company that provides streaming-video distribution and advertising services for connected TV. Among other things, he explains Wurl’s products and services; and discusses the company’s recent rapid growth and the reasons behind it.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://itvt.com/subscribe
http://tvotshow.com/televisionation]]>1688advertising,connectedtv,ctv,distribution,ott,streaming,television,tv,wurlfalsefullhttps://www.spreaker.com/episode/televisionation-gerrit-niemeijer-cto-of-ampersand--36188760
This episode features Gerrit Niemeijer, CTO of Ampersand (formerly NCC Media), a data-driven TV ad sales and technology company, co-owned by Comcast, Charter and Cox. Among other things, he discusses Ampersand’s goal of connecting streaming and traditional linear TV, in order to bring greater scale and coherence to TV advertising; describes the company’s new AND platform, which it bills as enabling marketers to plan, buy and measure campaigns across linear and streaming video via a single interface; outlines the significance of the company’s recently announced deal with Verizon Media; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>https://api.spreaker.com/episode/36188760Sun, 05 Jul 2020 20:01:19 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Gerrit Niemeijer, CTO of Ampersand (formerly NCC...
This episode features Gerrit Niemeijer, CTO of Ampersand (formerly NCC Media), a data-driven TV ad sales and technology company, co-owned by Comcast, Charter and Cox. Among other things, he discusses Ampersand’s goal of connecting streaming and traditional linear TV, in order to bring greater scale and coherence to TV advertising; describes the company’s new AND platform, which it bills as enabling marketers to plan, buy and measure campaigns across linear and streaming video via a single interface; outlines the significance of the company’s recently announced deal with Verizon Media; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>1811advertising,ampersand,television,televisionation,tvfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-john-canning-executive-producer-digital-domain-in-conversation-with-the-itv-doctor--36188761
This week's Friday Fireside features John Canning, Executive Producer for Digital Domain (the VFX shop that generates just every VERY COOL effect you’ve ever seen on the screen!). John describes his work in finding new and innovative paths and products for the Digital Domain team, and discusses how Digital Domain has become somewhat of a “darling” of the video production community since the start of the Covid-19 pandemic—for movies, television, advertising, games and more. It is an exploding environment that is accelerating at a logarithmic pace.

http://itvt.com/subscribe

http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/36188761Sun, 05 Jul 2020 20:00:22 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week's Friday Fireside features John Canning, Executive Producer for Digital Domain (the VFX shop...
This week's Friday Fireside features John Canning, Executive Producer for Digital Domain (the VFX shop that generates just every VERY COOL effect you’ve ever seen on the screen!). John describes his work in finding new and innovative paths and products for the Digital Domain team, and discusses how Digital Domain has become somewhat of a “darling” of the video production community since the start of the Covid-19 pandemic—for movies, television, advertising, games and more. It is an exploding environment that is accelerating at a logarithmic pace.

http://itvt.com/subscribe

http://tvotshow.com/televisionation]]>1104ar,canning,digital,domain,howe,immersive,john,media,rick,televisionation,vrfalsefullhttps://www.spreaker.com/episode/televisionation-tv-writer-producer-and-pediatrician-neal-baer--32664342
This episode features Neal Baer, a prominent pediatrician and television writer/producer, known both for his work in medicine and on such shows as “ER,” “Law & Order: Special Victims Unit,” and “Designated Survivor.”

Among other things, he discusses his television work, which includes an uncannily prescient “Designated Survivor” storyline about a pandemic, as well as a new project, “The Edit,” which explores CRISPR technology; talks about the difficulty of producing shows during social distancing and describes some innovative ways that the industry has found to address that difficulty; and explains how his work in television reflects his interests and passions in medicine.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://itvt.com/subscribe for updates
http://tvotshow.com/televisionation for more]]>https://api.spreaker.com/episode/32664342Tue, 23 Jun 2020 16:09:15 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Neal Baer, a prominent pediatrician and television...
This episode features Neal Baer, a prominent pediatrician and television writer/producer, known both for his work in medicine and on such shows as “ER,” “Law & Order: Special Victims Unit,” and “Designated Survivor.”

Among other things, he discusses his television work, which includes an uncannily prescient “Designated Survivor” storyline about a pandemic, as well as a new project, “The Edit,” which explores CRISPR technology; talks about the difficulty of producing shows during social distancing and describes some innovative ways that the industry has found to address that difficulty; and explains how his work in television reflects his interests and passions in medicine.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://itvt.com/subscribe for updates
http://tvotshow.com/televisionation for more]]>2590&,baer,content,covid-19,crispr,designated,er,harvard,law,neal,order,pandemic,showrunner,soda,storytelling,survivor,television,tvfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-dave-morgan-of-simulmedia-in-conversation-with-the-itv-doctor--32300463http://tvotshow.com/televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week the Friday Fireside welcomes Dave Morgan, CEO of Simulmedia. Speaking from his office in Manhattan, Dave tells us about Simulmedia's year thus far, including exceeding their first half 2020 plan, which is extraordinary given that their entire pipeline had melted away at the end of Q1! Dave then shares his forecasts for Q3 and beyond, specifically by segment, but cautions that an acceleration of growth in advertising is relative to how far down we had fallen. A more reasonable expectation is to take a longer view, with a growth curve that starts in Q3 and continues into 2021, with media companies focusing on creating partnerships with advertisers.

http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32300463Sun, 21 Jun 2020 19:35:56 +0000Tracy Swedlowhttp://tvotshow.com/televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week the Friday Fireside welcomes Dave Morgan, CEO of Simulmedia. Speaking from...http://tvotshow.com/televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week the Friday Fireside welcomes Dave Morgan, CEO of Simulmedia. Speaking from his office in Manhattan, Dave tells us about Simulmedia's year thus far, including exceeding their first half 2020 plan, which is extraordinary given that their entire pipeline had melted away at the end of Q1! Dave then shares his forecasts for Q3 and beyond, specifically by segment, but cautions that an acceleration of growth in advertising is relative to how far down we had fallen. A more reasonable expectation is to take a longer view, with a growth curve that starts in Q3 and continues into 2021, with media companies focusing on creating partnerships with advertisers.

http://itvt.com/subscribe]]>851advertising,itvt,marketing,simulmedia,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-yvette-kanouff-in-conversation-with-the-itv-doctor--32300313
This week’s Friday Fireside features Yvette Kanouff, winner of the Television Academy's 2020 Lifetime Achievement Emmy for her work in television technology at Time Warner's Full Service Network, SeaChange, Cablevision and Cisco! Yvette is currently a partner at John Chambers’ Venture Capital Company, JC2 Ventures, where she and the team help and mentor their startups--from digital transformation to customer experience to Edge/IoT/5G. [Doctor's note: John and Yvette’s personal attention is one of the greatest benefits for a startup to work with JC2].

http://tvotshow.com/televisionation
http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32300313Sun, 21 Jun 2020 19:34:27 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside features Yvette Kanouff, winner of the Television Academy's 2020 Lifetime...
This week’s Friday Fireside features Yvette Kanouff, winner of the Television Academy's 2020 Lifetime Achievement Emmy for her work in television technology at Time Warner's Full Service Network, SeaChange, Cablevision and Cisco! Yvette is currently a partner at John Chambers’ Venture Capital Company, JC2 Ventures, where she and the team help and mentor their startups--from digital transformation to customer experience to Edge/IoT/5G. [Doctor's note: John and Yvette’s personal attention is one of the greatest benefits for a startup to work with JC2].

http://tvotshow.com/televisionation
http://itvt.com/subscribe]]>958facebook,investment,itvt,jc2,tvot,venturesfalsefullhttps://www.spreaker.com/episode/televisionation-how-movio-s-curtis-barone-is-helping-the-fight-against-covid-19--32300300
This episode features long-time TVOT attendee and TV-industry veteran, Curtis Barone, VP of Advanced TV at Movio, recounting his experience of being the first person in Oklahoma to test positive for Covid-19, as well as the travails he and his family endured as a result. He has since been able to help in the struggle against the virus by donating plasma for experimental treatments. Barone also discusses his work at movie-marketing company, Movio, where he develops and maintains relationships with OTT services, MVPD’s and other TV-industry players; and gives us a tour of his extensive beer can collection!

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

For more:
http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/32300300Sun, 21 Jun 2020 19:33:07 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features long-time TVOT attendee and TV-industry veteran,...
This episode features long-time TVOT attendee and TV-industry veteran, Curtis Barone, VP of Advanced TV at Movio, recounting his experience of being the first person in Oklahoma to test positive for Covid-19, as well as the travails he and his family endured as a result. He has since been able to help in the struggle against the virus by donating plasma for experimental treatments. Barone also discusses his work at movie-marketing company, Movio, where he develops and maintains relationships with OTT services, MVPD’s and other TV-industry players; and gives us a tour of his extensive beer can collection!

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

For more:
http://tvotshow.com/televisionation]]>1805covid-19,marketing,movies,movio,oklahomafalsefullhttps://www.spreaker.com/episode/jun-televisionation-parrot-analytics-steve-langdon-on-emerging-viewing-habits-demand-data-and-more--32121932http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Steve Langdon, Director of Partnerships, EMEA, at Parrot Analytics, discussing what people are watching in the US and around the world during the Coronavirus pandemic; describing how Parrot Analytics measures viewer demand for content; and explaining how and why content owners and distributors benefit from such demand data.

Download their new report! "Navigating COVID-19: Practical solutions and roadmaps for the TV industry to survive and thrive a global pandemic" https://insights.parrotanalytics.com/navigating-covid-19

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>https://api.spreaker.com/episode/32121932Sun, 21 Jun 2020 19:30:50 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Steve Langdon, Director of...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Steve Langdon, Director of Partnerships, EMEA, at Parrot Analytics, discussing what people are watching in the US and around the world during the Coronavirus pandemic; describing how Parrot Analytics measures viewer demand for content; and explaining how and why content owners and distributors benefit from such demand data.

Download their new report! "Navigating COVID-19: Practical solutions and roadmaps for the TV industry to survive and thrive a global pandemic" https://insights.parrotanalytics.com/navigating-covid-19

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>2152asia,audiences,data,europe,itvt,research,televisionation,tvot,viewingfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-steve-reynolds-of-imagine-communications-in-conversation-with-the-itv-doctor--32121911http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week, the Friday Fireside welcomes Steve Reynolds, President of Imagine Communications. Steve goes into detail about how Imagine Communications is handing the massive amount of video being consumed during the Covid-19 pandemic, and how the company is planning for the anticipated Q3 onslaught of television advertising. But perhaps more entertaining was the prognostication of a local politician shoving his Size 12 Florsheim directly into his mouth, and a presidential candidate scrambling to run a TV spot to replace the endorsement of said local politician. Steve describes Imagine's "xG Game Plan" as a way to anticipate and plan for such an eventuality; during our chat we simply called it "Whoops! What If?"

http://tvotshow.com/televisionation
http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32121911Sun, 21 Jun 2020 19:28:52 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week, the Friday Fireside welcomes Steve Reynolds, President of...http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week, the Friday Fireside welcomes Steve Reynolds, President of Imagine Communications. Steve goes into detail about how Imagine Communications is handing the massive amount of video being consumed during the Covid-19 pandemic, and how the company is planning for the anticipated Q3 onslaught of television advertising. But perhaps more entertaining was the prognostication of a local politician shoving his Size 12 Florsheim directly into his mouth, and a presidential candidate scrambling to run a TV spot to replace the endorsement of said local politician. Steve describes Imagine's "xG Game Plan" as a way to anticipate and plan for such an eventuality; during our chat we simply called it "Whoops! What If?"

http://tvotshow.com/televisionation
http://itvt.com/subscribe]]>1085communications,imagine,itvt,televisionation,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-patrick-donoghue-s-life-hutch-vr--32121933http://tvotshow.com/televisionation - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Patrick Donoghue, Founder and President of immersive entertainment company, Next Stop Willoughby (note: the company’s name is taken from an episode of “The Twilight Zone”). Donoghue, who has won two Emmys, as well as one of the inaugural Awards for Leadership in Interactive and Multiplatform Television, recently launched Life Hutch VR, a virtual reality experience based on a short story by science-fiction author, Harlan Ellison. It is available on PCs and Mac’s, as well as on Steam, Vive and Oculus. Among other things, Donoghue explains why he decided to concentrate on VR after a distinguished career leading the development of new user experiences and interactive TV at Cablevision and Time Warner Cable; describes his experience working with Harlan Ellison; and shows us a range of visuals from Life Hutch VR.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32121933Sun, 21 Jun 2020 15:44:08 +0000Tracy Swedlowhttp://tvotshow.com/televisionation - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Patrick...http://tvotshow.com/televisionation - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Patrick Donoghue, Founder and President of immersive entertainment company, Next Stop Willoughby (note: the company’s name is taken from an episode of “The Twilight Zone”). Donoghue, who has won two Emmys, as well as one of the inaugural Awards for Leadership in Interactive and Multiplatform Television, recently launched Life Hutch VR, a virtual reality experience based on a short story by science-fiction author, Harlan Ellison. It is available on PCs and Mac’s, as well as on Steam, Vive and Oculus. Among other things, Donoghue explains why he decided to concentrate on VR after a distinguished career leading the development of new user experiences and interactive TV at Cablevision and Time Warner Cable; describes his experience working with Harlan Ellison; and shows us a range of visuals from Life Hutch VR.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://itvt.com/subscribe]]>2316emmy,itvt,lifehutch,televisionation,tvot,vrfalsefullhttps://www.spreaker.com/episode/televisionation-realeyes-max-kalehoff-on-using-facial-coding-to-understand-video-viewing--32121929http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes, a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Among other things, he defines emotion AI and facial coding and explains how they work, describes the kinds of insights and data these technologies make possible, and the kinds of market problems they can solve, and provides some recent examples of how Realeyes’ tech is being used to determine the efficacy of ad campaigns.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe for free http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32121929Sun, 21 Jun 2020 15:41:34 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Max Kalehoff, VP of...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes, a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Among other things, he defines emotion AI and facial coding and explains how they work, describes the kinds of insights and data these technologies make possible, and the kinds of market problems they can solve, and provides some recent examples of how Realeyes’ tech is being used to determine the efficacy of ad campaigns.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe for free http://itvt.com/subscribe]]>2841advertising,data,facial,itvt,realeyes,recognition,televisionation,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-rob-gabel-ceo-of-tubular-labs--32121928
This episode features Rob Gabel, Co-Founder and CEO of social-video measurement and analytics company, Tubular Labs. Among other things, he discusses new trends the company has been seeing in the consumption of social video during the ongoing pandemic; describes how content providers and other industry players are using Tubular Labs’ platform to guide their strategies; and casts light on the roadmap for that platform.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation]]>https://api.spreaker.com/episode/32121928Sun, 21 Jun 2020 15:40:05 +0000Tracy SwedlowITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Rob Gabel, Co-Founder and CEO of social-video...
This episode features Rob Gabel, Co-Founder and CEO of social-video measurement and analytics company, Tubular Labs. Among other things, he discusses new trends the company has been seeing in the consumption of social video during the ongoing pandemic; describes how content providers and other industry players are using Tubular Labs’ platform to guide their strategies; and casts light on the roadmap for that platform.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation]]>2793data,influencers,itvt,research,televisionation,tubular,tvot,youtubefalsefullhttps://www.spreaker.com/episode/televisionation-mni-targeted-media-s-matt-fanelli--32121924
(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.) Subscribe http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32121924Sun, 21 Jun 2020 15:37:52 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Matt Fanelli, SVP of Digital Sales and Operations at MNI...
(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.) Subscribe http://itvt.com/subscribe]]>2401attribution,audiences,data,itvt,ott,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-innovid-s-tal-chalozin-in-conversation-with-the-itv-doctor--32121923http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

In this episode, Rick is joined by Tal Chalozin, Founder and CTO of Innovid.

Right off the bat, Tal shares the secret of making his hair stand up like that! Rick has an alternative explanation at the end of this 13-minute video.

Tal reviews Innovid's success as one of the largest (if not THE largest) video ad-serving technologies in the United States and the world, and describes his job now as business development and partnership activities at a very high level, along with new product initiatives.

Innovid is helping marketers answer the question, "How many households am I reaching, and what is the overlap between all the different networks?" Rick recalls a conversation about television tracking and measurement with Tom Freston (when he was CEO of MTV Networks). Tom said, "I just want to know who's watching my stuff!"

Tal also talks about the "rebound" of the media business, and how some verticals will take longer to rebound, and others will be ready to move quickly in the third quarter, with an absolute focus on performance over vague measurements.

Want to be notified when we publish?
Subscribe http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32121923Sun, 21 Jun 2020 15:31:42 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. In this episode, Rick is joined by Tal Chalozin, Founder and CTO of...http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

In this episode, Rick is joined by Tal Chalozin, Founder and CTO of Innovid.

Right off the bat, Tal shares the secret of making his hair stand up like that! Rick has an alternative explanation at the end of this 13-minute video.

Tal reviews Innovid's success as one of the largest (if not THE largest) video ad-serving technologies in the United States and the world, and describes his job now as business development and partnership activities at a very high level, along with new product initiatives.

Innovid is helping marketers answer the question, "How many households am I reaching, and what is the overlap between all the different networks?" Rick recalls a conversation about television tracking and measurement with Tom Freston (when he was CEO of MTV Networks). Tom said, "I just want to know who's watching my stuff!"

Tal also talks about the "rebound" of the media business, and how some verticals will take longer to rebound, and others will be ready to move quickly in the third quarter, with an absolute focus on performance over vague measurements.

Want to be notified when we publish?
Subscribe http://itvt.com/subscribe]]>836advertising,itvt,ott,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-vizio-s-mike-o-donnell--32121913
This episode features Mike O’Donnell, SVP of Platform Business at television manufacturer, VIZIO.

Among other things, O’Donnell discusses VIZIO’s new advertising business unit, VIZIO Ads, and the strategy behind its launch; describes viewing trends the company is seeing on its devices, including emerging shifts in consumption patterns; casts light on how advertisers and programmers are making increasing use of viewing data; and shares his thoughts on the future of the TV ad business in general.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe http://itvt.com @tswedlow @tvotshow]]>https://api.spreaker.com/episode/32121913Sun, 21 Jun 2020 15:29:36 +0000Tracy SwedlowTVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Mike O’Donnell, SVP of Platform Business at...
This episode features Mike O’Donnell, SVP of Platform Business at television manufacturer, VIZIO.

Among other things, O’Donnell discusses VIZIO’s new advertising business unit, VIZIO Ads, and the strategy behind its launch; describes viewing trends the company is seeing on its devices, including emerging shifts in consumption patterns; casts light on how advertisers and programmers are making increasing use of viewing data; and shares his thoughts on the future of the TV ad business in general.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe http://itvt.com @tswedlow @tvotshow]]>1625acr,audiences,data,itvt,televisionation,tv,tvot,viziofalsefullhttps://www.spreaker.com/episode/televisionation-vimond-s-stein-erik-sorhaug--32121912
This episode features Stein Erik Sorhaug, VP of Channels and Alliances at Norway-based Vimond Media Solutions, discussing, among other things, how the Covid-19 pandemic is resulting in rapid adoption of remote, cloud-based video-editing workflows and giving rise to new production efficiencies.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>https://api.spreaker.com/episode/32121912Sun, 21 Jun 2020 15:28:19 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Stein Erik Sorhaug, VP of Channels and Alliances at...
This episode features Stein Erik Sorhaug, VP of Channels and Alliances at Norway-based Vimond Media Solutions, discussing, among other things, how the Covid-19 pandemic is resulting in rapid adoption of remote, cloud-based video-editing workflows and giving rise to new production efficiencies.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>1988editing,remote,televisionation,tv,tvot,vimondfalsefullhttps://www.spreaker.com/episode/televisionation-magid-s-bill-hague--32121903
This episode features Bill Hague, EVP at prominent research company, Magid. Among other things, he discusses how local broadcasters are addressing the challenges—and taking advantage of the opportunities—posed by the pandemic; shares findings from Magid’s weekly tracking research that cast light on how consumers are interacting with their local TV stations, and on how their attitudes towards local advertising and news coverage are evolving; and explains how advertisers need to adapt their messaging and their campaign strategies in light of these ongoing changes in consumer attitudes.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscrive for free http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32121903Sun, 21 Jun 2020 15:25:33 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Bill Hague, EVP at prominent research company, Magid....
This episode features Bill Hague, EVP at prominent research company, Magid. Among other things, he discusses how local broadcasters are addressing the challenges—and taking advantage of the opportunities—posed by the pandemic; shares findings from Magid’s weekly tracking research that cast light on how consumers are interacting with their local TV stations, and on how their attitudes towards local advertising and news coverage are evolving; and explains how advertisers need to adapt their messaging and their campaign strategies in light of these ongoing changes in consumer attitudes.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscrive for free http://itvt.com/subscribe]]>1507broadcasting,itvt,local,magid,news,research,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-adam-helfgott-ceo-of-madhive--32121902http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.



This episode features Adam Helfgott, CEO of MadHive, a company that offers an end-to-end digital-video advertising solution which it describes as leveraging blockchain, cryptology and AI to optimize business outcomes and provide evidence-based accountability. Among other things, Helfgott describes the fraud problem that plagues OTT advertising, explains how MadHive’s technology is designed to counter it, casts light on the company’s work in local OTT reach extension, and discusses how the advanced-advertising industry is faring in these difficult times.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>https://api.spreaker.com/episode/32121902Sun, 21 Jun 2020 15:24:05 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Adam Helfgott, CEO of...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.



This episode features Adam Helfgott, CEO of MadHive, a company that offers an end-to-end digital-video advertising solution which it describes as leveraging blockchain, cryptology and AI to optimize business outcomes and provide evidence-based accountability. Among other things, Helfgott describes the fraud problem that plagues OTT advertising, explains how MadHive’s technology is designed to counter it, casts light on the company’s work in local OTT reach extension, and discusses how the advanced-advertising industry is faring in these difficult times.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>1772advertising,audience,itvt,madhive,marketing,monetization,televisionation,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-locast-founder-david-goodfriend--32121901
TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features David Goodfriend, Founder of Locast, a controversial, non-profit service that allows consumers to stream local broadcast TV. In the interview, which was recorded May 13th, Goodfriend discusses Locast’s rapid growth (it’s now available in 19 markets, including Puerto Rico, and claims over a million users), discusses its status as a non-profit and shares his thoughts on the importance of non-profits to the economy and society in general; explains why he feels Locast offers the public an important service, especially during the Covid-19 crisis; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation
http://itvt.com/subscribe to be notified of new shows]]>https://api.spreaker.com/episode/32121901Sun, 21 Jun 2020 15:22:55 +0000Tracy SwedlowRecorded May 13, 2020 TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features David Goodfriend, Founder...
TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features David Goodfriend, Founder of Locast, a controversial, non-profit service that allows consumers to stream local broadcast TV. In the interview, which was recorded May 13th, Goodfriend discusses Locast’s rapid growth (it’s now available in 19 markets, including Puerto Rico, and claims over a million users), discusses its status as a non-profit and shares his thoughts on the importance of non-profits to the economy and society in general; explains why he feels Locast offers the public an important service, especially during the Covid-19 crisis; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation
http://itvt.com/subscribe to be notified of new shows]]>2521broadcasting,content,free,local,locast,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-inscape-s-jodie-mcafee-on-acr-and-audience-data--32120294http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Jodie McAfee, SVP of Sales and Marketing at Inscape Data Services, a subsidiary of TV manufacturer, VIZIO, that specializes in using automatic content recognition (ACR) technology to generate audience data. Among other things, he explains how Inscape’s data is being used to enable new forms of measurement, attribution and cross-channel targeting; argues that many media companies and agencies are reliant on old approaches to audience measurement and data that have been severely weakened by the Covid-19 pandemic; discusses new trends in viewing that Inscape has been seeing; and updates us on the company’s work on Project OAR, an industry consortium that aims to standardize addressable advertising.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe for free http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32120294Sat, 20 Jun 2020 21:14:23 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Jodie McAfee, SVP of Sales...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Jodie McAfee, SVP of Sales and Marketing at Inscape Data Services, a subsidiary of TV manufacturer, VIZIO, that specializes in using automatic content recognition (ACR) technology to generate audience data. Among other things, he explains how Inscape’s data is being used to enable new forms of measurement, attribution and cross-channel targeting; argues that many media companies and agencies are reliant on old approaches to audience measurement and data that have been severely weakened by the Covid-19 pandemic; discusses new trends in viewing that Inscape has been seeing; and updates us on the company’s work on Project OAR, an industry consortium that aims to standardize addressable advertising.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe for free http://itvt.com/subscribe]]>1588acr,advertising,audience,ctv,inscape,marketing,monetization,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-centriply-s-scott-stansfield-in-conversation-with-the-itv-doctor--32120286
Today’s episode features Friday Fireside sponsor, Scott Stansfield, Co-Founder and President of Centriply. We continue the conversation started on May 1st with Sinclair Broadcast Group's Rob Weisbord, and on May 8th with National Media's Evan Tracey. The television advertising industry is going to be flooded with "buy orders" in Q3, from retail, CPG, auto, travel and political organizations. Centriply can help media owners take advantage of that opportunity by helping transform linear-TV advertising time into advanced-advertising solutions.

Subscribe http://itvt.com/subscribe for more!]]>https://api.spreaker.com/episode/32120286Sat, 20 Jun 2020 21:13:06 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry Today’s episode features Friday Fireside sponsor, Scott Stansfield, Co-Founder and President of Centriply....
Today’s episode features Friday Fireside sponsor, Scott Stansfield, Co-Founder and President of Centriply. We continue the conversation started on May 1st with Sinclair Broadcast Group's Rob Weisbord, and on May 8th with National Media's Evan Tracey. The television advertising industry is going to be flooded with "buy orders" in Q3, from retail, CPG, auto, travel and political organizations. Centriply can help media owners take advantage of that opportunity by helping transform linear-TV advertising time into advanced-advertising solutions.

Subscribe http://itvt.com/subscribe for more!]]>1007centriply,howe,rick,television,televisionation,tvfalsefullhttps://www.spreaker.com/episode/televisionation-halsey-minor-s-new-video-platform--32120285http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Halsey Minor, founder/co-founder/investor (CNET, Salesforce, Google Voice, OpenDNS, Vignette...), who is now CEO of next-generation media and telecom infrastructure company, Live Planet: the latter’s new service platform, VideoCoin Network, launched today. According to the company, it significantly reduces the cost of encoding and distributing video content by drawing on “all unused storage and hardware across American businesses, eliminating the cost for hardware engineering and IT support.” The platform, which is now commercially available, competes with Amazon’s AWS offering.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.) Subscribe http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32120285Sat, 20 Jun 2020 17:08:30 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Halsey Minor,...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Halsey Minor, founder/co-founder/investor (CNET, Salesforce, Google Voice, OpenDNS, Vignette...), who is now CEO of next-generation media and telecom infrastructure company, Live Planet: the latter’s new service platform, VideoCoin Network, launched today. According to the company, it significantly reduces the cost of encoding and distributing video content by drawing on “all unused storage and hardware across American businesses, eliminating the cost for hardware engineering and IT support.” The platform, which is now commercially available, competes with Amazon’s AWS offering.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.) Subscribe http://itvt.com/subscribe]]>2922ai,blockchain,distribution,encoding,halsey,liveplanet,minor,televisionation,tv,tvot,video,videocoinfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-evan-tracey-of-nmrpp-in-conversation-with-the-itv-doctor--32120284http://tvotshow.com - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Today the Friday Fireside, brought to you by Centriply, welcomes Evan Tracey, SVP for the GOP’s political ad agency, National Media Research, Planning & Placement (NMRPP). Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly when commercial advertising returns. It's a perfect storm for sellers. “Political buyers are going to run out of ways to buy television and cable in states where the presidential election is going to be decided,” he states. “Any screen, any video that's out there is going to be sought-after, especially ones that come with a built-in voter demographic.”

Evan also forecasts online rallies with “lots of squares in the Zoom boxes for a lot of these candidates” and (we had to see this coming) political facemasks!

Subscribe to be notified of new Televisionation shows!

http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32120284Sat, 20 Jun 2020 17:06:52 +0000Tracy Swedlowhttp://tvotshow.com - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today the Friday Fireside, brought to you by Centriply, welcomes Evan Tracey, SVP...http://tvotshow.com - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Today the Friday Fireside, brought to you by Centriply, welcomes Evan Tracey, SVP for the GOP’s political ad agency, National Media Research, Planning & Placement (NMRPP). Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly when commercial advertising returns. It's a perfect storm for sellers. “Political buyers are going to run out of ways to buy television and cable in states where the presidential election is going to be decided,” he states. “Any screen, any video that's out there is going to be sought-after, especially ones that come with a built-in voter demographic.”

Evan also forecasts online rallies with “lots of squares in the Zoom boxes for a lot of these candidates” and (we had to see this coming) political facemasks!

Subscribe to be notified of new Televisionation shows!

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This episode features Joonyoung Park, Vice President and Fellow at Seoul-based DigiCAP, discussing that company’s work in ATSC 3.0/NextGen TV. Among other things, he provides an overview of ATSC 3.0 in South Korea and of the new services and forms of monetization it is enabling in that country (note: the standard was adopted by South Korea in 2016 and has been in use there since May 2017); describes how DigiCAP is working to enable ATSC 3.0-powered distance learning during the Coronavirus pandemic; and updates us on the company’s efforts to build its presence in the US market.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe: http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32120283Sat, 20 Jun 2020 17:04:59 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Joonyoung Park, Vice President and Fellow at...
This episode features Joonyoung Park, Vice President and Fellow at Seoul-based DigiCAP, discussing that company’s work in ATSC 3.0/NextGen TV. Among other things, he provides an overview of ATSC 3.0 in South Korea and of the new services and forms of monetization it is enabling in that country (note: the standard was adopted by South Korea in 2016 and has been in use there since May 2017); describes how DigiCAP is working to enable ATSC 3.0-powered distance learning during the Coronavirus pandemic; and updates us on the company’s efforts to build its presence in the US market.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe: http://itvt.com/subscribe]]>2141alerts,atsc,broadcast,digicaps,education,nextgentv,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-special-edition-clayton-banks-co-founder-and-ceo-silicon-harlem--32120273
This week we have a Special Edition of The Friday Fireside, sponsored by Centriply. Our guest is Clayton Banks, Co-Founder and CEO of Silicon Harlem. Clayton talks in detail about Silicon Harlem's mission: Community as a Platform, Infrastructure for Equity, and Humanizing Technology. That will be a key focus at Silicon Harlem's 2020 Advancing Humanity Conference on October 16th at The Forum at Columbia University. Clayton was recently appointed to serve on New York City's NYCx Technology Leadership Advisory Council; their mission is to transform urban spaces into hubs for tech collaboration, research, testing and development.

http://tvotshow.com/televisionation
http://itvt.com/subscribe to be notified of more podcasts]]>https://api.spreaker.com/episode/32120273Sat, 20 Jun 2020 17:03:29 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week we have a Special Edition of The Friday Fireside, sponsored by Centriply. Our guest is Clayton...
This week we have a Special Edition of The Friday Fireside, sponsored by Centriply. Our guest is Clayton Banks, Co-Founder and CEO of Silicon Harlem. Clayton talks in detail about Silicon Harlem's mission: Community as a Platform, Infrastructure for Equity, and Humanizing Technology. That will be a key focus at Silicon Harlem's 2020 Advancing Humanity Conference on October 16th at The Forum at Columbia University. Clayton was recently appointed to serve on New York City's NYCx Technology Leadership Advisory Council; their mission is to transform urban spaces into hubs for tech collaboration, research, testing and development.

http://tvotshow.com/televisionation
http://itvt.com/subscribe to be notified of more podcasts]]>827african,american,harlem,opportunity,silicon,technology,televisionation,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-jukin-media-founder-and-ceo-jonathan-skogmo--32120271http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Jonathan Skogmo, Founder and CEO of Jukin Media, a company that works with entertainment companies, brands, agencies and other players to develop shows and campaigns that utilize user-generated content (UGC). Among other things, he explains Jukin’s business model; describes how the company finds and licenses content from creators, and how it then repurposes that content for its clients; discusses new trends it is seeing in the generation and consumption of UGC; casts light on a couple of new projects it is working on; outlines its strategic priorities going forward; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32120271Sat, 20 Jun 2020 17:02:14 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Jonathan Skogmo, Founder...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Jonathan Skogmo, Founder and CEO of Jukin Media, a company that works with entertainment companies, brands, agencies and other players to develop shows and campaigns that utilize user-generated content (UGC). Among other things, he explains Jukin’s business model; describes how the company finds and licenses content from creators, and how it then repurposes that content for its clients; discusses new trends it is seeing in the generation and consumption of UGC; casts light on a couple of new projects it is working on; outlines its strategic priorities going forward; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Subscribe http://itvt.com/subscribe]]>1671itvt,jukin,short,televisionation,tv,tvot,ugcfalsefullhttps://www.spreaker.com/episode/televisionation-carter-pilcher-founder-and-ceo-of-shortstv--32120270
This episode features Carter Pilcher, Founder and CEO of short-film entertainment company, Shorts International, best known for its flagship 24/7 HD channel (100 million homes), ShortsTV (note: the company, which claims to have the world’s largest catalog of short films, also offers content for download online; produces the annual Oscar Nominated Short Films theatrical release; and operates its own production arm, Shorts Factory).

Among other things, Pilcher discusses ShortsTV’s global footprint and how the service is being received in India (where it’s available in 65 million homes) and its various other markets; explains what it is about short content that engages viewers; and describes the company’s plans going forward.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation
http://itvt.com/subscribe - for more!]]>https://api.spreaker.com/episode/32120270Sat, 20 Jun 2020 17:00:15 +0000Tracy SwedlowTVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Carter Pilcher, Founder and CEO of short-film...
This episode features Carter Pilcher, Founder and CEO of short-film entertainment company, Shorts International, best known for its flagship 24/7 HD channel (100 million homes), ShortsTV (note: the company, which claims to have the world’s largest catalog of short films, also offers content for download online; produces the annual Oscar Nominated Short Films theatrical release; and operates its own production arm, Shorts Factory).

Among other things, Pilcher discusses ShortsTV’s global footprint and how the service is being received in India (where it’s available in 65 million homes) and its various other markets; explains what it is about short content that engages viewers; and describes the company’s plans going forward.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://tvotshow.com/televisionation
http://itvt.com/subscribe - for more!]]>1736content,films,oscars,short,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/televisionation-stringr-co-founder-and-ceo-lindsay-stewart--32120269
This episode features Lindsay Stewart, Co-Founder and CEO of Stringr, a company that operates a video-news marketplace that connects media companies with a network of over 100,000 freelance videographers. Among other things, she explains how Stringr’s platform works; discusses how the company works with news organizations and videographers in the Covid-19 era; and updates us on recent news from the company, including a new $5.75 million investment from Thomson Reuters and other companies, a partnership with the Google News Initiative, and the launch of Embed Studios, a service that draws on the company’s network of videographers to provide content for brands.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://itvt.com/subscribe]]>https://api.spreaker.com/episode/32120269Sat, 20 Jun 2020 16:58:20 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Lindsay Stewart, Co-Founder and CEO of Stringr, a...
This episode features Lindsay Stewart, Co-Founder and CEO of Stringr, a company that operates a video-news marketplace that connects media companies with a network of over 100,000 freelance videographers. Among other things, she explains how Stringr’s platform works; discusses how the company works with news organizations and videographers in the Covid-19 era; and updates us on recent news from the company, including a new $5.75 million investment from Thomson Reuters and other companies, a partnership with the Google News Initiative, and the launch of Embed Studios, a service that draws on the company’s network of videographers to provide content for brands.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

http://itvt.com/subscribe]]>1550itvt,production,remote,stringr,televisionation,tv,tvot,videofalsefullhttps://www.spreaker.com/episode/televisionation-dave-morgan-founder-and-ceo-simulmedia--26889320
This episode features Dave Morgan, who in addition to his role as founder and CEO of data-driven TV advertising provider, Simulmedia, authors an influential weekly column in the advertising trade publication, MediaPost.

Among other things, Morgan shares his thoughts on how the Coronavirus/Covid-19 epidemic will impact the advertising industry and television in general; assesses recent moves by NBCU’s advertising chief, Linda Yaccarino, to reinvent the network’s advertising strategy in order to meet the challenges posed by the epidemic; tells us which brands he thinks are innovating in the current crisis; and discusses his interest in educational TV.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

http://itvt.com/subscribe]]>https://api.spreaker.com/episode/26889320Fri, 08 May 2020 01:54:02 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Dave Morgan, who in addition to his role as founder...
This episode features Dave Morgan, who in addition to his role as founder and CEO of data-driven TV advertising provider, Simulmedia, authors an influential weekly column in the advertising trade publication, MediaPost.

Among other things, Morgan shares his thoughts on how the Coronavirus/Covid-19 epidemic will impact the advertising industry and television in general; assesses recent moves by NBCU’s advertising chief, Linda Yaccarino, to reinvent the network’s advertising strategy in order to meet the challenges posed by the epidemic; tells us which brands he thinks are innovating in the current crisis; and discusses his interest in educational TV.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

http://itvt.com/subscribe]]>2465advertising,simulmedia,televisionation,tvfalsefullhttps://www.spreaker.com/episode/televisionation-alphonso-s-raghu-kodige-and-ashish-baldua--26887908
This episode features Raghu Kodige, Co-Founder and Chief Product Officer, and Ashish Baldua, Chief Growth Officer, of TV measurement and data specialist, Alphonso, who provide an overview of the company’s AI/ML-powered technology, and explain the changes they are finding in viewing behavior and in the ways that consumers are responding to advertising.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscribe http://itvt.com/subscribe]]>https://api.spreaker.com/episode/26887908Fri, 08 May 2020 01:27:09 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Raghu Kodige, Co-Founder and Chief Product Officer,...
This episode features Raghu Kodige, Co-Founder and Chief Product Officer, and Ashish Baldua, Chief Growth Officer, of TV measurement and data specialist, Alphonso, who provide an overview of the company’s AI/ML-powered technology, and explain the changes they are finding in viewing behavior and in the ways that consumers are responding to advertising.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscribe http://itvt.com/subscribe]]>3177falsefullhttps://www.spreaker.com/episode/televisionation-larry-thaler-ceo-the-video-call-center-vcc--26887860
This episode features Larry Thaler, CEO of The Video Call Center (VCC), a company that specializes in handling large numbers of IP video remotes-by-smartphone and putting them on the air via caller-acquisition technology, workflow and assistive automation.

Among other things, Thaler discusses The VCC’s technologies and business relationships (partners and clients include MSG Networks, TLC, WWE, MLB, Vice, A+E and others); discusses how its technologies are being used to enhance news, sports and other kinds of programming; and explains how those technologies can help broadcasters and other content providers continue to produce programming during the Coronavirus lockdown.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)]]>https://api.spreaker.com/episode/26887860Fri, 08 May 2020 01:22:37 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Larry Thaler, CEO of The Video Call Center (VCC), a...
This episode features Larry Thaler, CEO of The Video Call Center (VCC), a company that specializes in handling large numbers of IP video remotes-by-smartphone and putting them on the air via caller-acquisition technology, workflow and assistive automation.

Among other things, Thaler discusses The VCC’s technologies and business relationships (partners and clients include MSG Networks, TLC, WWE, MLB, Vice, A+E and others); discusses how its technologies are being used to enhance news, sports and other kinds of programming; and explains how those technologies can help broadcasters and other content providers continue to produce programming during the Coronavirus lockdown.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)]]>2019broadcasting,enteratinmet,mobile,news,remote,sports,television,televisionation,tv,vcc,videofalsefullhttps://www.spreaker.com/episode/televisionation-kate-dimbleby-and-rupert-howe-unveil-interactive-tv-creation-app-stornaway--26887840
This episode features Kate Dimbleby and Rupert Howe, Co-Founders of Stornaway, a UK-based company which, earlier this week, emerged from stealth mode to unveil its eponymous flagship product: an application that is designed to enable writers and producers to plan, produce and publish interactive programming easily and inexpensively, without knowledge of coding.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

--
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We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.]]>https://api.spreaker.com/episode/26887840Fri, 08 May 2020 01:18:48 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Kate Dimbleby and Rupert Howe, Co-Founders of...
This episode features Kate Dimbleby and Rupert Howe, Co-Founders of Stornaway, a UK-based company which, earlier this week, emerged from stealth mode to unveil its eponymous flagship product: an application that is designed to enable writers and producers to plan, produce and publish interactive programming easily and inexpensively, without knowledge of coding.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

--
FOR MORE Televisionation

Shows: https://thetvoftomorrowshow.com/televisionation

Subscribe for free: http://itvt.com/subscribe

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.]]>2680content,interactive,original,platform,stornaway,storyelling,television,televisionation,tv,ukfalsefullhttps://www.spreaker.com/episode/televisionation-scott-ehrlich-svp-of-growth-networks-and-content-sinclair-broadcast-group--26887794
This episode features Scott Ehrlich, SVP of Growth Networks and Content at Sinclair Broadcast Group.

Among other things, Ehrlich explains how Sinclair is continuing to produce content for its many broadcast stations, OTT networks and other outlets during the Coronavirus/Covid-19 lockdown; discusses the company’s work to implement ATSC 3.0/NextGen TV; casts light on its Ohio 24/7 Now local news initiative; and shares his thoughts on the state of the news business in general.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscribe http://itvt.com/subscribe]]>https://api.spreaker.com/episode/26887794Fri, 08 May 2020 01:17:06 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Scott Ehrlich, SVP of Growth Networks and Content at...
This episode features Scott Ehrlich, SVP of Growth Networks and Content at Sinclair Broadcast Group.

Among other things, Ehrlich explains how Sinclair is continuing to produce content for its many broadcast stations, OTT networks and other outlets during the Coronavirus/Covid-19 lockdown; discusses the company’s work to implement ATSC 3.0/NextGen TV; casts light on its Ohio 24/7 Now local news initiative; and shares his thoughts on the state of the news business in general.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscribe http://itvt.com/subscribe]]>2586atsc,broadcasting,ehrlich,local,news,sinclair,television,televisionation,tvfalsefullhttps://www.spreaker.com/episode/televisionation-larry-namer-president-metan-global-entertainment-group--26887762
This episode features Larry Namer, who co-founded E! Entertainment Television and is now President of Metan Global Entertainment Group, a company that specializes in producing and distributing content for Chinese-speaking audiences in China and internationally. “Metan is a very modern take on how media companies must structure in today’s rapidly changing business landscape,” the company’s Web site explains. “No longer is content distributed over a single technology and no longer is the United States the totally dominant marketplace for content.”

Among other things, Namer discusses his long and distinguished career in television, the impact of Covid-19 on production, how Metan seeks to bridge the cultural differences between Hollywood and China, and the various opportunities presented by the Chinese market.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscibe http://itvt.com/subscribe]]>https://api.spreaker.com/episode/26887762Fri, 08 May 2020 01:12:34 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Larry Namer, who co-founded E! Entertainment...
This episode features Larry Namer, who co-founded E! Entertainment Television and is now President of Metan Global Entertainment Group, a company that specializes in producing and distributing content for Chinese-speaking audiences in China and internationally. “Metan is a very modern take on how media companies must structure in today’s rapidly changing business landscape,” the company’s Web site explains. “No longer is content distributed over a single technology and no longer is the United States the totally dominant marketplace for content.”

Among other things, Namer discusses his long and distinguished career in television, the impact of Covid-19 on production, how Metan seeks to bridge the cultural differences between Hollywood and China, and the various opportunities presented by the Chinese market.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscibe http://itvt.com/subscribe]]>2232china,chinese,content,hollywood,metan,namer,original,televisionation,tvfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-innovid-s-tal-chalozin-in-conversation-with-the-itv-doctor--26887754
In this episode, Rick is joined by Tal Chalozin, Founder and CTO of Innovid.

Right off the bat, Tal shares the secret of making his hair stand up like that! Rick has an alternative explanation at the end of this 13-minute video.

Tal reviews Innovid's success as one of the largest (if not THE largest) video ad-serving technologies in the United States and the world, and describes his job now as business development and partnership activities at a very high level, along with new product initiatives.

Innovid is helping marketers answer the question, "How many households am I reaching, and what is the overlap between all the different networks?" Rick recalls a conversation about television tracking and measurement with Tom Freston (when he was CEO of MTV Networks). Tom said, "I just want to know who's watching my stuff!"

Tal also talks about the "rebound" of the media business, and how some verticals will take longer to rebound, and others will be ready to move quickly in the third quarter, with an absolute focus on performance over vague measurements.

Want to be notified when we publish?
Subscribe http://itvt.com/subscribe]]>https://api.spreaker.com/episode/26887754Fri, 08 May 2020 01:10:19 +0000Tracy SwedlowTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry In this episode, Rick is joined by Tal Chalozin, Founder and CTO of Innovid. Right off the bat, Tal...
In this episode, Rick is joined by Tal Chalozin, Founder and CTO of Innovid.

Right off the bat, Tal shares the secret of making his hair stand up like that! Rick has an alternative explanation at the end of this 13-minute video.

Tal reviews Innovid's success as one of the largest (if not THE largest) video ad-serving technologies in the United States and the world, and describes his job now as business development and partnership activities at a very high level, along with new product initiatives.

Innovid is helping marketers answer the question, "How many households am I reaching, and what is the overlap between all the different networks?" Rick recalls a conversation about television tracking and measurement with Tom Freston (when he was CEO of MTV Networks). Tom said, "I just want to know who's watching my stuff!"

Tal also talks about the "rebound" of the media business, and how some verticals will take longer to rebound, and others will be ready to move quickly in the third quarter, with an absolute focus on performance over vague measurements.

Want to be notified when we publish?
Subscribe http://itvt.com/subscribe]]>835advertising,innovid,televisionation,tvfalsefullhttps://www.spreaker.com/episode/televisionation-friday-fireside-sinclair-s-rob-weisbord-in-conversation-with-the-itv-doctor--26887724http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Today The Friday Fireside, brought to you by Centriply, welcomes Rob Weisbord, President of Local News and Marketing Services for Sinclair Broadcast Group.

If you've been paying attention, you know that local broadcast news is booming. Tip O'Neill is quoted as saying that "All Politics is Local," and certainly Sinclair has found that All News is Local as well, particularly in the Coronavirus Pandemic Era. Rob discusses how Sinclair, one of the largest SELLERS of local broadcast advertising, is taking advantage of that exploding audience in preparation for the Q3 2020 return of political and commercial advertising. And we will be joined next week by Evan Tracey from National Media Research, Planning & Placement—one of the largest BUYERS of local broadcast advertising. It's a one-two punch you won't want to miss!

Subscribe http://itvt.com/subscribe]]>https://api.spreaker.com/episode/26887724Fri, 08 May 2020 01:08:43 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today The Friday Fireside, brought to you by Centriply, welcomes Rob...http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Today The Friday Fireside, brought to you by Centriply, welcomes Rob Weisbord, President of Local News and Marketing Services for Sinclair Broadcast Group.

If you've been paying attention, you know that local broadcast news is booming. Tip O'Neill is quoted as saying that "All Politics is Local," and certainly Sinclair has found that All News is Local as well, particularly in the Coronavirus Pandemic Era. Rob discusses how Sinclair, one of the largest SELLERS of local broadcast advertising, is taking advantage of that exploding audience in preparation for the Q3 2020 return of political and commercial advertising. And we will be joined next week by Evan Tracey from National Media Research, Planning & Placement—one of the largest BUYERS of local broadcast advertising. It's a one-two punch you won't want to miss!

Subscribe http://itvt.com/subscribe]]>600local,political,sinclair,televisionation,tvfalsefullhttps://www.spreaker.com/episode/televisionation-thomson-broadcast-enensys-ateme--26887691http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features representatives of three French companies discussing how they are addressing the challenges of doing business in the US in the midst of the Coronavirus pandemic: Guillaume Bonnard, VP of Global Sales and Services at Thomson Broadcast (thomsonbroadcast.tv); Bruno Tariant, Head of Sales for the Americas at ENENSYS (enensys.com); and Mikael Raulet, VP of Innovation at ATEME (ateme.com).

Among other things, they describe how the pandemic is impacting broadcasters in the US and delaying the implementation of ATSC 3.0; address concerns that the pandemic could result in the US adopting a less globalist and more nativist attitude to manufacturing and business in general; discuss how their companies are nevertheless continuing to build out their US presence; and cast light on how those companies are innovating during this “moment of pause.”

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscribe: http://itvt.com/subscribe]]>https://api.spreaker.com/episode/26887691Fri, 08 May 2020 01:07:03 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features representatives of three...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features representatives of three French companies discussing how they are addressing the challenges of doing business in the US in the midst of the Coronavirus pandemic: Guillaume Bonnard, VP of Global Sales and Services at Thomson Broadcast (thomsonbroadcast.tv); Bruno Tariant, Head of Sales for the Americas at ENENSYS (enensys.com); and Mikael Raulet, VP of Innovation at ATEME (ateme.com).

Among other things, they describe how the pandemic is impacting broadcasters in the US and delaying the implementation of ATSC 3.0; address concerns that the pandemic could result in the US adopting a less globalist and more nativist attitude to manufacturing and business in general; discuss how their companies are nevertheless continuing to build out their US presence; and cast light on how those companies are innovating during this “moment of pause.”

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscribe: http://itvt.com/subscribe]]>2638falsefullhttps://www.spreaker.com/episode/televisionation-tiktok-creativity-from-chapman-university-students--26887664http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode is a little different from our usual interview format: it showcases an inspiring and heartwarming project from the Advanced Web Video Production class taught (remotely, of course) by Professor Frank Chindamo of Chapman University’s famous Dodge College of Film and Media Arts. Amidst all the dire news flooding our Twitter feeds and news shows, Professor Chindamo is tasking his students with producing TikTok videos that focus on a recent good news story. The creative videos the students have come up with can be viewed on a dedicated TikTok channel, “ForYouFromUs”: https://www.tiktok.com/@foryoufromus.

This is a short video featuring a few highlights of the final presentations. Be sure to catch a short cameo of YouTube star, David Dobrick!

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscribe to Televisionation: http://itvt.com/subscribe]]>https://api.spreaker.com/episode/26887664Fri, 08 May 2020 01:05:28 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode is a little different from our usual...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode is a little different from our usual interview format: it showcases an inspiring and heartwarming project from the Advanced Web Video Production class taught (remotely, of course) by Professor Frank Chindamo of Chapman University’s famous Dodge College of Film and Media Arts. Amidst all the dire news flooding our Twitter feeds and news shows, Professor Chindamo is tasking his students with producing TikTok videos that focus on a recent good news story. The creative videos the students have come up with can be viewed on a dedicated TikTok channel, “ForYouFromUs”: https://www.tiktok.com/@foryoufromus.

This is a short video featuring a few highlights of the final presentations. Be sure to catch a short cameo of YouTube star, David Dobrick!

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

Subscribe to Televisionation: http://itvt.com/subscribe]]>212chapman,creativity,education,film,innovation,students,tiktok,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-vicki-lins-president-and-ceo-ctam--25583200
This episode features Vicki Lins, President and CEO of the Cable & Telecommunications Association for Marketing (CTAM).

Among other things, Lins discusses CTAM’s mission and work; shares her thoughts on how the organization will evolve going forward; explains how the Covid-19 pandemic is changing viewer behavior; and tells us why she feels that the TV industry is proving to be particularly nimble in addressing the challenges posed by the pandemic.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>https://api.spreaker.com/episode/25583200Thu, 16 Apr 2020 00:29:28 +0000Tracy SwedlowTVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Vicki Lins, President and CEO of the Cable &...
This episode features Vicki Lins, President and CEO of the Cable & Telecommunications Association for Marketing (CTAM).

Among other things, Lins discusses CTAM’s mission and work; shares her thoughts on how the organization will evolve going forward; explains how the Covid-19 pandemic is changing viewer behavior; and tells us why she feels that the TV industry is proving to be particularly nimble in addressing the challenges posed by the pandemic.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>2227ctam,televisionationfalsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-steve-oh-and-malcolm-fleschner-of-the-young-turks-network-tyt--25204396http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era.

TYT Network Statistics

Largest online video news network
4.7 Million Subscribers
4.8+ Billion Video Views

This episode features Steve Oh, Chief Business Officer, and Malcolm Fleschner, Executive Producer, of The Young Turks Network, an independent, progressive-left news and opinion service distributed via YouTube and multiple other channels.

Among other things, Oh and Fleshner discuss how and why TYT was formed; update us on how the service is covering the Coronavirus/Covid-19 crisis and its social and political implications; cast light on how it succeeds in producing programming with surprisingly high production values even while its staff shelters in place; explain why they believe Joe Biden and other politicians could be employing livestreaming far more effectively; and share their thoughts on the future of progressive-left streaming video and on the many new voices and talents emerging in that space.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)
We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>https://api.spreaker.com/episode/25204396Fri, 10 Apr 2020 01:24:26 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era. TYT Network Statistics Largest online video news network...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era.

TYT Network Statistics

Largest online video news network
4.7 Million Subscribers
4.8+ Billion Video Views

This episode features Steve Oh, Chief Business Officer, and Malcolm Fleschner, Executive Producer, of The Young Turks Network, an independent, progressive-left news and opinion service distributed via YouTube and multiple other channels.

Among other things, Oh and Fleshner discuss how and why TYT was formed; update us on how the service is covering the Coronavirus/Covid-19 crisis and its social and political implications; cast light on how it succeeds in producing programming with surprisingly high production values even while its staff shelters in place; explain why they believe Joe Biden and other politicians could be employing livestreaming far more effectively; and share their thoughts on the future of progressive-left streaming video and on the many new voices and talents emerging in that space.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)
We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>2467itvt,left,network,news,online,politics,progressive,televisionation,tvot,tyt,tytnetwork,videofalsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-marco-frazier-head-of-insight-tv-studios-us--25204361http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era.

This episode features Marco Frazier, who was recently tapped to head up the US studios of Netherlands-based, Insight TV, a 4K UHD broadcaster that specializes in sports and adventure programming.

Among other things, Frazier provides an overview of Insight TV and its key projects and partnerships; describes how the company is using the delay caused by Coronavirus-related lockdowns to research and plan new formats; discusses new trends that are emerging in the ways that people are navigating content; and casts light on the company’s plans to penetrate the US market.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>https://api.spreaker.com/episode/25204361Fri, 10 Apr 2020 01:19:54 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era. This episode features Marco Frazier, who was recently...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era.

This episode features Marco Frazier, who was recently tapped to head up the US studios of Netherlands-based, Insight TV, a 4K UHD broadcaster that specializes in sports and adventure programming.

Among other things, Frazier provides an overview of Insight TV and its key projects and partnerships; describes how the company is using the delay caused by Coronavirus-related lockdowns to research and plan new formats; discusses new trends that are emerging in the ways that people are navigating content; and casts light on the company’s plans to penetrate the US market.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>1522adventure,entertainment,insight,itvt,sports,television,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-gregor-angus-ceo-true-royalty-tv--24656264
This episode features Gregor Angus, Co-Founder and CEO of True Royalty TV, a company that bills itself as “the first and only SVOD platform dedicated to the subject of royalty.”

Among other things, Angus outlines True Royalty’s plans for expanding its content line-up and international distribution (note: it features coverage of royalty not just from Europe but from around the world); casts light on its marketing strategy; discusses new shows it is set to launch; and explains how it is overcoming the challenges of covering royalty while the latter are sheltering-in-place in their castles and palaces.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>https://api.spreaker.com/episode/24656264Fri, 10 Apr 2020 01:16:50 +0000Tracy SwedlowITVT is pleased to present another episode of Televisionation, our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era. This episode features Gregor Angus, Co-Founder and CEO of True Royalty TV, a company...
This episode features Gregor Angus, Co-Founder and CEO of True Royalty TV, a company that bills itself as “the first and only SVOD platform dedicated to the subject of royalty.”

Among other things, Angus outlines True Royalty’s plans for expanding its content line-up and international distribution (note: it features coverage of royalty not just from Europe but from around the world); casts light on its marketing strategy; discusses new shows it is set to launch; and explains how it is overcoming the challenges of covering royalty while the latter are sheltering-in-place in their castles and palaces.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>1735itvt,royalty,televisionation,true,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-joe-caporoso-svp-of-content-and-brand-platforms-whistle--24656266
This episode features Joe Caporoso, SVP of Content and Brand Platforms at Whistle (formerly Whistle Sports), the digital content company that last year acquired Vertical Networks and New Form Digital.

Among other things, Caporoso discusses those acquisitions and the strategy behind them; explains why the kind of content that Whistle produces is particularly appropriate for the current times; outlines the company’s content-acquisition, talent and distribution strategies; and describes how Whistle has made the shift to producing programming remotely, as its production staff and talent shelter-in-place.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>https://api.spreaker.com/episode/24656266Fri, 10 Apr 2020 01:14:53 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis. This episode features Joe Caporoso, SVP of Content and...
This episode features Joe Caporoso, SVP of Content and Brand Platforms at Whistle (formerly Whistle Sports), the digital content company that last year acquired Vertical Networks and New Form Digital.

Among other things, Caporoso discusses those acquisitions and the strategy behind them; explains why the kind of content that Whistle produces is particularly appropriate for the current times; outlines the company’s content-acquisition, talent and distribution strategies; and describes how Whistle has made the shift to producing programming remotely, as its production staff and talent shelter-in-place.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>1843entertainment,itvt,mobile,shortform,sports,tvot,whistlefalsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-philip-smolin-chief-strategy-officer-amobee--25204274http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era.This episode features Philip Smolin, Chief Strategy Officer of Amobee, a company that bills itself as providing end-to-end campaign planning, management and optimization across TV, digital and social media.Among other things, Smolin provides an overview of Amobee’s Brand Intelligence platform, and explains how the company is helping its customers re-tool their marketing strategies in order to meet the challenges posed by the Coronavirus/Covid-19 pandemic.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>https://api.spreaker.com/episode/25204274Fri, 10 Apr 2020 01:13:05 +0000Tracy Swedlowhttp://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era.This episode features Philip Smolin, Chief Strategy Officer...http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era.This episode features Philip Smolin, Chief Strategy Officer of Amobee, a company that bills itself as providing end-to-end campaign planning, management and optimization across TV, digital and social media.Among other things, Smolin provides an overview of Amobee’s Brand Intelligence platform, and explains how the company is helping its customers re-tool their marketing strategies in order to meet the challenges posed by the Coronavirus/Covid-19 pandemic.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

We welcome everyone in the TV Industry to reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon.

--

Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe

Find more about The TV of Tomorrow Show Conference on http://tvotshow.com]]>2053amobee,digital,marketing,ott,televisionationfalsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-scott-schiller-global-chief-commercial-officer-engine--24656265
This episode features Scott Schiller, Global Chief Commercial Officer of ENGINE, a global media and marketing services company. Schiller, a co-founder of the IAB, joined the company last month. He was previously EVP of Advertising and Client Partnerships at NBCUniversal.

Among other things, Schiller discusses the future of the Upfronts; shares his thoughts on the potential impact of the Covid-19 crisis on streaming services, advertising formats, live sports, news operations, brands and other elements of the television ecosystem; envisions the future of measurement, data and attribution; and identifies the ways in which he believes the television and advertising industries must adapt and evolve going forward.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

SPONSORS WELCOME!]]>https://api.spreaker.com/episode/24656265Wed, 01 Apr 2020 16:11:17 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis. This episode features Scott Schiller, Global Chief Commercial...
This episode features Scott Schiller, Global Chief Commercial Officer of ENGINE, a global media and marketing services company. Schiller, a co-founder of the IAB, joined the company last month. He was previously EVP of Advertising and Client Partnerships at NBCUniversal.

Among other things, Schiller discusses the future of the Upfronts; shares his thoughts on the potential impact of the Covid-19 crisis on streaming services, advertising formats, live sports, news operations, brands and other elements of the television ecosystem; envisions the future of measurement, data and attribution; and identifies the ways in which he believes the television and advertising industries must adapt and evolve going forward.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

SPONSORS WELCOME!]]>1945advertising,brand,engine,itvt,multiplatform,ott,television,televisionation,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-jo-kinsella-president-tvsquared--24656268
This episode features Jo Kinsella, President of cross-screen, multi-touch attribution specialist, TVSquared.



Among other things, Kinsella shares information on new industry trends that TVSquared is observing; tells us why it is so important for brand advertisers not to “go dark” during the Coronavirus crisis; and explains why she believes that attribution will define the advertising space going forward.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>https://api.spreaker.com/episode/24656268Wed, 01 Apr 2020 16:09:25 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis. This episode features Jo Kinsella, President of...
This episode features Jo Kinsella, President of cross-screen, multi-touch attribution specialist, TVSquared.



Among other things, Kinsella shares information on new industry trends that TVSquared is observing; tells us why it is so important for brand advertisers not to “go dark” during the Coronavirus crisis; and explains why she believes that attribution will define the advertising space going forward.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>2183advertisers,attribution,customer,data,digital,itvt,marketing,online,ott,television,televisionation,tv,tvot,tvsquaredfalsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-jane-clarke-ceo-md-of-the-coalition-for-innovative-media-measurement-cimm--24656267
This episode features Jane Clarke, CEO and Managing Director of CIMM, an organization that was founded in 2009 by television content providers, media agencies and advertisers to promote innovation in audience measurement for TV and cross-platform media.



Among other things, Clarke explains why accurate cross-platform measurement and high-quality, granular data are more important than ever for advertisers and other TV stakeholders as they address the challenges presented by the Covid-19 crisis; reveals that one surprising effect of the crisis is that it is actually making TV data more granular than before; describes how brands and agencies are adapting their campaign strategies in light of the crisis; and shares updates on new initiatives and innovations from CIMM and its industry partners.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)]]>https://api.spreaker.com/episode/24656267Mon, 30 Mar 2020 23:46:34 +0000Tracy SwedlowAUDIO ONLY: ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis. This episode features Jane Clarke, CEO and Managing...
This episode features Jane Clarke, CEO and Managing Director of CIMM, an organization that was founded in 2009 by television content providers, media agencies and advertisers to promote innovation in audience measurement for TV and cross-platform media.



Among other things, Clarke explains why accurate cross-platform measurement and high-quality, granular data are more important than ever for advertisers and other TV stakeholders as they address the challenges presented by the Covid-19 crisis; reveals that one surprising effect of the crisis is that it is actually making TV data more granular than before; describes how brands and agencies are adapting their campaign strategies in light of the crisis; and shares updates on new initiatives and innovations from CIMM and its industry partners.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)]]>1866falsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-chris-pizzurro-vp-global-sales-and-marketing-canoe--24656263
This episode features Chris Pizzurro, VP, Global Sales and Marketing at cable industry-owned VOD advertising specialist Canoe, who is himself recovering from a (thankfully relatively mild) bout of Covid-19.

Among other things, Pizzurro describes how Canoe is partnering with NBCUniversal, Disney and ViacomCBS to provide free VOD advertising for Coronavirus PSAs; shares his thoughts on how advertisers and broadcasters are meeting the challenges posed by the Covid-19 epidemic; and casts light on new pilot projects that Canoe will shortly be launching.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)]]>https://api.spreaker.com/episode/24656263Mon, 30 Mar 2020 23:43:02 +0000Tracy SwedlowITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis. This episode features Chris Pizzurro, VP, Global Sales...
This episode features Chris Pizzurro, VP, Global Sales and Marketing at cable industry-owned VOD advertising specialist Canoe, who is himself recovering from a (thankfully relatively mild) bout of Covid-19.

Among other things, Pizzurro describes how Canoe is partnering with NBCUniversal, Disney and ViacomCBS to provide free VOD advertising for Coronavirus PSAs; shares his thoughts on how advertisers and broadcasters are meeting the challenges posed by the Covid-19 epidemic; and casts light on new pilot projects that Canoe will shortly be launching.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com(link sends e-mail).)]]>1913falsefullhttps://www.spreaker.com/episode/radio-itvt-televisionation-john-lawson-and-anya-shetler-of-the-awarn-alliance--24277019
This episode features John Lawson and Anya Shetler of the AWARN Alliance, an organization that is championing the use of ATSC 3.0/NextGen TV to reinvent how we warn people and provide them with news and information during emergencies.

Among other things, Lawson and Shetler describe the AWARN Alliance’s goals, membership and partnerships; explain why the organization believes that NextGen TV has the potential to revolutionize emergency alerting; and discuss how the warning and information-distribution systems it envisions could be used during an epidemic like Covid-19. They also provide an update on a pilot project that AWARN is working on in Washington, DC, which sees it bringing together emergency managers and local TV stations’ news directors to create new alert formats and collaboration models.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>https://api.spreaker.com/episode/24277019Mon, 30 Mar 2020 23:18:13 +0000Tracy SwedlowAUDIO ONLY: ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis. This episode features John Lawson and Anya Shetler of...
This episode features John Lawson and Anya Shetler of the AWARN Alliance, an organization that is championing the use of ATSC 3.0/NextGen TV to reinvent how we warn people and provide them with news and information during emergencies.

Among other things, Lawson and Shetler describe the AWARN Alliance’s goals, membership and partnerships; explain why the organization believes that NextGen TV has the potential to revolutionize emergency alerting; and discuss how the warning and information-distribution systems it envisions could be used during an epidemic like Covid-19. They also provide an update on a pilot project that AWARN is working on in Washington, DC, which sees it bringing together emergency managers and local TV stations’ news directors to create new alert formats and collaboration models.

(Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>1945alerts,atsc,awarn,nextgentv,televisionationfalsefullhttps://www.spreaker.com/episode/radio-itvt-new-televisionation-podcast-colin-dixon-of-nscreenmedia-tim-hanlon-of-the-vertere-group-and-alan-wolk-of-tv-r-ev--24232977
In this episode, three prominent industry analysts—Colin Dixon, Chief Analyst at nScreenMedia; Tim Hanlon, CEO of The Vertere Group; and Alan Wolk, Lead Analyst at TV[R]EV—tell us about their own lives in this time of social distancing, discuss how the Covid-19 crisis is impacting such areas as OTT, programming formats, local broadcasting, the TV news business and more, and share their insights into how the TV/video business must innovate to survive and thrive in these difficult times.

(Note: If you would like share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—and you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>https://api.spreaker.com/episode/24232977Mon, 30 Mar 2020 23:15:37 +0000Tracy SwedlowAUDIO ONLY: ITVT and TVOT are pleased to present the premier episode of Televisionation, our new video/audio podcast series exploring how the advanced/interactive-TV industry is responding to the Covid-19 crisis! In this episode, three prominent...
In this episode, three prominent industry analysts—Colin Dixon, Chief Analyst at nScreenMedia; Tim Hanlon, CEO of The Vertere Group; and Alan Wolk, Lead Analyst at TV[R]EV—tell us about their own lives in this time of social distancing, discuss how the Covid-19 crisis is impacting such areas as OTT, programming formats, local broadcasting, the TV news business and more, and share their insights into how the TV/video business must innovate to survive and thrive in these difficult times.

(Note: If you would like share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—and you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)]]>3613televisionationfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-economics-of-ott-tv-new-monetization-models-and-their-implications-at-tvot-nyc-2019--23530841
“This panel will explore the different subscription-based, advertising-based and hybrid business models that are now being employed to monetize OTT TV content, identifying which approaches have proven most and which least successful to date, and debating which models are likeliest to prevail in the future and why.

Panelists will also examine how cord-cutting and cord-shaving consumers are using OTT TV services and the implications their behavior has for advertising- and subscription-based monetization models respectively; and explore the respective impacts of these emerging OTT TV business models on such areas as programming development and distribution, marketing strategies, and the user experience.” Panelists include:

•Kevin Arrix, SVP of DISH Media Sales
•Jason Cohen, Founder, MyBundle.TV
•Colin Dixon, Founder and Chief Analyst, nScreenMedia (Moderator)
•Mark Garner, EVP of Content Licensing and Business Development, A+E Networks
•Andrea Clarke-Hall, VP of Business Development, Tubi
•Bhavesh Vaghela, CEO, PayWizard

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. The deadline for purchasing your tickets at the Early-Bird price of $875 ($400 off the full price) is midnight, March 31st: https://thetvoftomorrowshow.com/register-tvot]]>https://api.spreaker.com/episode/23530841Fri, 06 Mar 2020 03:28:03 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Economics of OTT TV: New Monetization Models and Their Implications.” The session was described in the show brochure as follows: “This panel will explore the different...
“This panel will explore the different subscription-based, advertising-based and hybrid business models that are now being employed to monetize OTT TV content, identifying which approaches have proven most and which least successful to date, and debating which models are likeliest to prevail in the future and why.

Panelists will also examine how cord-cutting and cord-shaving consumers are using OTT TV services and the implications their behavior has for advertising- and subscription-based monetization models respectively; and explore the respective impacts of these emerging OTT TV business models on such areas as programming development and distribution, marketing strategies, and the user experience.” Panelists include:

•Kevin Arrix, SVP of DISH Media Sales
•Jason Cohen, Founder, MyBundle.TV
•Colin Dixon, Founder and Chief Analyst, nScreenMedia (Moderator)
•Mark Garner, EVP of Content Licensing and Business Development, A+E Networks
•Andrea Clarke-Hall, VP of Business Development, Tubi
•Bhavesh Vaghela, CEO, PayWizard

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. The deadline for purchasing your tickets at the Early-Bird price of $875 ($400 off the full price) is midnight, March 31st: https://thetvoftomorrowshow.com/register-tvot]]>2737a+e,broadcasting,dish,economics,monetization,mybundle.tv,nscreenmedia,ott,streaming,television,tubi,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-from-atsc-3-0-to-nextgen-tv-at-tvot-nyc-2019--23216381
“The first phase of the commercial rollout of ATSC 3.0--the new broadcast-TV standard that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services (including 4K and UltraHD HDR, enhanced audio, rich user interfaces, interactivity, personalization, addressability, improved measurement, new forms of in-car entertainment, and more)--is set to take place early next year, beginning with the launch at CES of new ATSC 3.0-enabled television sets from several major manufacturers. The sets will carry the ‘NEXTGEN TV’ logo, the Consumer Technology Association's consumer-facing go-to-market brand for the new standard.

This session, featuring some of the key figures driving the commercial launch of ATSC 3.0/NextGen TV, will update attendees on what to expect in 2020, including a comparison to HbbTV, a similar hybrid TV platform that is available in countries outside the US.” Panelists included:

•Nick Colsey, VP of Business Development for TV, Sony Electronics
•Mark Lee, Head of US Content Business Development, LG
•Kerry Oslund, VP of Strategy and Business Development, Scripps
•Anne Schelle, Managing Director, Pearl TV (Moderator)
•Jon Watts, Managing Partner, MTM


Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. The deadline for purchasing your tickets at the Super-Early-Bird price of $775 (40% off the full price) is midnight, February 29th: https://thetvoftomorrowshow.com/register-tvot]]>https://api.spreaker.com/episode/23216381Wed, 26 Feb 2020 17:01:23 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “From ATSC 3.0 to NEXTGEN TV.” The session was described in the show brochure as follows: “The first phase of the commercial rollout of ATSC 3.0--the new broadcast-TV...
“The first phase of the commercial rollout of ATSC 3.0--the new broadcast-TV standard that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services (including 4K and UltraHD HDR, enhanced audio, rich user interfaces, interactivity, personalization, addressability, improved measurement, new forms of in-car entertainment, and more)--is set to take place early next year, beginning with the launch at CES of new ATSC 3.0-enabled television sets from several major manufacturers. The sets will carry the ‘NEXTGEN TV’ logo, the Consumer Technology Association's consumer-facing go-to-market brand for the new standard.

This session, featuring some of the key figures driving the commercial launch of ATSC 3.0/NextGen TV, will update attendees on what to expect in 2020, including a comparison to HbbTV, a similar hybrid TV platform that is available in countries outside the US.” Panelists included:

•Nick Colsey, VP of Business Development for TV, Sony Electronics
•Mark Lee, Head of US Content Business Development, LG
•Kerry Oslund, VP of Strategy and Business Development, Scripps
•Anne Schelle, Managing Director, Pearl TV (Moderator)
•Jon Watts, Managing Partner, MTM


Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. The deadline for purchasing your tickets at the Super-Early-Bird price of $775 (40% off the full price) is midnight, February 29th: https://thetvoftomorrowshow.com/register-tvot]]>2642atsc,content,fcc,itvt,lcd,lg,lge,mtm,nextgentv,pearltv,scripps,sony,strategy,technology,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-research-infrastructure-for-direct-to-consumer-streaming-services-at-tvot-nyc-2019--23011651
“The move to Direct-to-Consumer (D2C) services is one of the hottest topics impacting the media industry today. These services require far different research, data and analytic support than are typically required for media companies. Research now informs product design and product optimization, customer acquisition, programming optimization and retention measurement.

This session will feature leading researchers from existing and soon-to-launch D2C services, as they describe their research focus and key learnings.” Panelists included:

•Mike Bloxham, SVP of Global Media and Entertainment, Magid
•Julie DeTraglia, Head of Research, Hulu
•Natasha Hritzuk, VP of Consumer Insights, WarnerMedia
•Colleen Fahey-Rush, EVP/Chief Research Officer, Viacom
•Howard Shimmel, President, Janus Strategy & Insights (Moderator)

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. Purchase your tickets at the Super-Early-Bird price of $775 (40% off the full price) here: https://thetvoftomorrowshow.com/register-tvot]]>https://api.spreaker.com/episode/23011651Fri, 21 Feb 2020 00:53:38 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Research Infrastructure for Direct-to-Consumer Streaming Services.” The session was described in the show brochure as follows: “The move to Direct-to-Consumer (D2C)...
“The move to Direct-to-Consumer (D2C) services is one of the hottest topics impacting the media industry today. These services require far different research, data and analytic support than are typically required for media companies. Research now informs product design and product optimization, customer acquisition, programming optimization and retention measurement.

This session will feature leading researchers from existing and soon-to-launch D2C services, as they describe their research focus and key learnings.” Panelists included:

•Mike Bloxham, SVP of Global Media and Entertainment, Magid
•Julie DeTraglia, Head of Research, Hulu
•Natasha Hritzuk, VP of Consumer Insights, WarnerMedia
•Colleen Fahey-Rush, EVP/Chief Research Officer, Viacom
•Howard Shimmel, President, Janus Strategy & Insights (Moderator)

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. Purchase your tickets at the Super-Early-Bird price of $775 (40% off the full price) here: https://thetvoftomorrowshow.com/register-tvot]]>2984hulu,interactive,itvt,janusstrategy,magid,research,television,tvot,viacom,warnermediafalsefullhttps://www.spreaker.com/episode/radio-itvt-new-developments-in-measurement-and-data-science-at-tvot-nyc-2019--22714844
“This session will explore the future of audience measurement and the innovations that are emerging in response to the ongoing fragmentation of TV viewership.

Panelists will examine the pros and cons of the many ways that TV is being measured these days--everything from panels to set-top box data to ACR and beyond--as well as the debate over moving to impressions from GRP's. They will also look at which innovations hold the most promise and what is holding the industry back and, in addition, will discuss what they believe we should be measuring in the years ahead. Given the wide variety of opinions on this topic, a lively discussion is guaranteed.” Panelists included:

•Jason Bolles, SVP of Advanced Advertising, Nielsen
•Jane Clarke, CEO and Managing Director, CIMM
•Michael Collette, CEO, Dativa
•George Ivie, CEO and Executive Director, MRC
•Lindsay Lamont, Group Product Manager, Tubular Labs
•Zeev Neumeier, Founder, Inscape
•Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. Purchase your tickets at the Super-Early-Bird price of $775 (40% off the full price) here: https://thetvoftomorrowshow.com/register-tvot]]>https://api.spreaker.com/episode/22714844Thu, 13 Feb 2020 03:00:37 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Understanding the Fragmented Audience: New Developments in Measurement and Data Science.” The session was described in the show brochure as follows: “This session will...
“This session will explore the future of audience measurement and the innovations that are emerging in response to the ongoing fragmentation of TV viewership.

Panelists will examine the pros and cons of the many ways that TV is being measured these days--everything from panels to set-top box data to ACR and beyond--as well as the debate over moving to impressions from GRP's. They will also look at which innovations hold the most promise and what is holding the industry back and, in addition, will discuss what they believe we should be measuring in the years ahead. Given the wide variety of opinions on this topic, a lively discussion is guaranteed.” Panelists included:

•Jason Bolles, SVP of Advanced Advertising, Nielsen
•Jane Clarke, CEO and Managing Director, CIMM
•Michael Collette, CEO, Dativa
•George Ivie, CEO and Executive Director, MRC
•Lindsay Lamont, Group Product Manager, Tubular Labs
•Zeev Neumeier, Founder, Inscape
•Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)

Note: Our next TV of Tomorrow Show event, TVOT SF 2020, will take place June 17th-18th. Purchase your tickets at the Super-Early-Bird price of $775 (40% off the full price) here: https://thetvoftomorrowshow.com/register-tvot]]>2736cimm,dativa,inscape,itvt,labs,measurement,mrc,nielsen,ott,streaming,television,tubular,tv,tvot,tvrevfalsefullhttps://www.spreaker.com/episode/radio-itvt-streaming-the-news-the-legacy-brands-rebrand-at-tvot-nyc-2019--22142328
“This session will explore how the digital arms of broadcast networks' legacy news operations are balancing maintaining those networks' brand equity with the need to adapt to an environment that is quickly changing around them--not only technologically, but economically, socially and politically.

Questions to be addressed include, among many others: To what extent are networks' digital news operations becoming separate organizations from their broadcast newsrooms? Amidst ongoing political polarization, to what extent are those operations at risk of providing tribal affirmation rather than objective information? How are they responding to the increasing power of Facebook, Twitter and Google as news gatekeepers? What role do subscription, advertising, and authentication respectively play in their monetization strategies? How important is local news to their future? And, with video news becoming a commodity, thanks to the rapid proliferation of streaming information channels, how can legacy network news brands stand out in a digital world?” Panelists included:

•Chris Berend, EVP of Digital, NBC News
•Kaizar Campwala, VP of Business Operations and Insights, ABC News
•John Finley, EVP of Development, Fox News
•Albert Lewitinn, Emmy- and 3-Time Peabody Award-Winner (Moderator)
•Christy Tanner, EVP and General Manager, CBS News Digital

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly.]]>https://api.spreaker.com/episode/22142328Tue, 28 Jan 2020 02:47:10 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Streaming the News: The Legacy Brands Rebrand.” The session was described in the show brochure as follows: “This session will explore how the digital arms of broadcast...
“This session will explore how the digital arms of broadcast networks' legacy news operations are balancing maintaining those networks' brand equity with the need to adapt to an environment that is quickly changing around them--not only technologically, but economically, socially and politically.

Questions to be addressed include, among many others: To what extent are networks' digital news operations becoming separate organizations from their broadcast newsrooms? Amidst ongoing political polarization, to what extent are those operations at risk of providing tribal affirmation rather than objective information? How are they responding to the increasing power of Facebook, Twitter and Google as news gatekeepers? What role do subscription, advertising, and authentication respectively play in their monetization strategies? How important is local news to their future? And, with video news becoming a commodity, thanks to the rapid proliferation of streaming information channels, how can legacy network news brands stand out in a digital world?” Panelists included:

•Chris Berend, EVP of Digital, NBC News
•Kaizar Campwala, VP of Business Operations and Insights, ABC News
•John Finley, EVP of Development, Fox News
•Albert Lewitinn, Emmy- and 3-Time Peabody Award-Winner (Moderator)
•Christy Tanner, EVP and General Manager, CBS News Digital

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly.]]>2841abc,cbs,fox,itvt,nbc,news,streaming,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-ai-and-ml-take-over-tv-at-tvot-nyc-2019--21989593
“As the streaming wars heat up, and as the peak TV era continues to extend its cycle, the role of artificial intelligence (AI) and machine learning (ML) in the TV industry's audience development, subscriber retention, content search, and user experience is growing exponentially. As issues such as content curation, viewer behavior, and customer journey become more relevant to the live and on-demand TV world, AI and ML deliver greater understanding for service providers. Producers and providers of content require more granular data and richer insights as the battles for attention increase.

This panel will feature some of the industry's leading providers of AI and ML solutions for the ever-increasing specialized needs of the TV industry.” Panelists included:

•Richard Collins, CEO, Tellyo
•Thomas Jelonek, Founder, envision.ai
•Randa Minkarah, Co-Founder and COO, Transform
•Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
•Phil Zepeda, VP of Product, Vilynx

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly.]]>https://api.spreaker.com/episode/21989593Thu, 23 Jan 2020 16:07:28 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “AI and ML Take Over TV: Monetizing Data in Every Pixel.” The session was described in the show brochure as follow: “As the streaming wars heat up, and as the peak TV era...
“As the streaming wars heat up, and as the peak TV era continues to extend its cycle, the role of artificial intelligence (AI) and machine learning (ML) in the TV industry's audience development, subscriber retention, content search, and user experience is growing exponentially. As issues such as content curation, viewer behavior, and customer journey become more relevant to the live and on-demand TV world, AI and ML deliver greater understanding for service providers. Producers and providers of content require more granular data and richer insights as the battles for attention increase.

This panel will feature some of the industry's leading providers of AI and ML solutions for the ever-increasing specialized needs of the TV industry.” Panelists included:

•Richard Collins, CEO, Tellyo
•Thomas Jelonek, Founder, envision.ai
•Randa Minkarah, Co-Founder and COO, Transform
•Chris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)
•Phil Zepeda, VP of Product, Vilynx

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly.]]>2455artificial,envision,intelligence,itvt,learning,machine,pfaff,tellyo,transform,tvot,vilnyxfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-roi-of-ux-at-tvot-nyc-2019--21492428
“Making sure that your UX can bring value to your organization can often be a challenging thing to quantify. If viewers are gravitating to both mobile and connected-TV viewing, are there design principals which will work for both mediums? How do we measure design choices? Is there a formula to demonstrate how UX brings value to customers and will contribute to your bottom line? This session will bring together a panel of UI/UX experts to address these and other questions.” Panelists included:

•Max Heiderscheid, VP of North America, UI Centric
•Shawn Johnson, Group VP of Product and Design, Discovery Communications
•Nadine Krefetz, Contributing Editor, Streaming Media Magazine (Moderator)
•Nathan McGowan, VP of Product, Tribune Publishing Company
•Devra Prywes, Chief Product Officer, Applicaster

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020 (June 17-18th), shortly. http://thetvoftomorrowshow.com/register-tvot]]>https://api.spreaker.com/episode/21492428Thu, 09 Jan 2020 02:10:51 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The ROI of UX.” The session was described in the show brochure as follow: “Making sure that your UX can bring value to your organization can often be a challenging thing to...
“Making sure that your UX can bring value to your organization can often be a challenging thing to quantify. If viewers are gravitating to both mobile and connected-TV viewing, are there design principals which will work for both mediums? How do we measure design choices? Is there a formula to demonstrate how UX brings value to customers and will contribute to your bottom line? This session will bring together a panel of UI/UX experts to address these and other questions.” Panelists included:

•Max Heiderscheid, VP of North America, UI Centric
•Shawn Johnson, Group VP of Product and Design, Discovery Communications
•Nadine Krefetz, Contributing Editor, Streaming Media Magazine (Moderator)
•Nathan McGowan, VP of Product, Tribune Publishing Company
•Devra Prywes, Chief Product Officer, Applicaster

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020 (June 17-18th), shortly. http://thetvoftomorrowshow.com/register-tvot]]>2324applicaster,design,discovery,experience,interactive,itvt,ott,streaming,television,tribune,tv,tvot,uicentric,user,uxfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-nyc-2019-keynote-fireside-with-comcast-s-marcien-jenckes-and-viacom-s-sean-coar--21423333
“Comcast, joined by Charter and Cox, launched On Addressability to make one-to-one targeted TV advertising more scalable and easier to plan, buy and measure. Now, six months later, Marcien Jenckes, President of Comcast Advertising, speaks with Sean Coar, SVP of Data Strategy at Viacom, on the state of TV addressability and the programmer's role in the addressable equation.”

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly. http://tvotshow.com/register-tvot for Super, Super Early-Bird Tickets!]]>https://api.spreaker.com/episode/21423333Tue, 07 Jan 2020 02:50:02 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2019 keynote fireside chat, which featured Marcien Jenckes, President of Comcast Advertising, in conversation with Sean Coar, SVP of Data Strategy at Viacom. The session, entitled “On...
“Comcast, joined by Charter and Cox, launched On Addressability to make one-to-one targeted TV advertising more scalable and easier to plan, buy and measure. Now, six months later, Marcien Jenckes, President of Comcast Advertising, speaks with Sean Coar, SVP of Data Strategy at Viacom, on the state of TV addressability and the programmer's role in the addressable equation.”

Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2020, shortly. http://tvotshow.com/register-tvot for Super, Super Early-Bird Tickets!]]>2126addresability,addressable,advertising,comcast,itvt,television,tv,tvot,viacomfalsefullhttps://www.spreaker.com/episode/radio-itvt-synamedia-and-triveni-digital-on-their-atsc-3-0-partnership--21300822
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Sabine Bravo, VP of Business Development at Synamedia, and Triveni Digital President and CEO, Mark Simpson, discuss the companies’ integrated offering—which they will be showcasting at CES next week—and share their insights on the transition to ATSC 3.0 and other industry developments.

itvt.com/subscribe for more podcasts]]>https://api.spreaker.com/episode/21300822Fri, 03 Jan 2020 05:17:23 +0000Tracy SwedlowLast fall, video software provider, Synamedia, and program guide, metadata management and data broadcasting company, Triveni Digital, announced a partnership to facilitate broadcasters’, content providers’ and service providers’ transition to the new...
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Sabine Bravo, VP of Business Development at Synamedia, and Triveni Digital President and CEO, Mark Simpson, discuss the companies’ integrated offering—which they will be showcasting at CES next week—and share their insights on the transition to ATSC 3.0 and other industry developments.

itvt.com/subscribe for more podcasts]]>2570falsefullhttps://www.spreaker.com/episode/radio-itvt-beyond-bandersnatch-where-do-we-go-next-with-interactivity-at-tvot-nyc-2019--20773152
“This fireside chat between two high-profile experts with impressive track records of innovation in interactive production--Eli Stonberg, CEO of Hovercast, and Zane Vella, VP of Product for Interactivity and Advertising at Comcast--will showcase examples of the state of the art in interactivity and audience engagement, including examples from the Xfinity and Twitch platforms. The conversation will examine a number of different models of interactivity, including primetime interactive shows such as NBC's ‘The Voice’ and ‘America's Got Talent,’ as well as new forms of interactive live streaming from Hovercast's work with Old Spice, Audi, and the 2019 Emmy Award-winning Twitch show, ‘Artificial.’”

http://tvotshow.com for more on the show.]]>https://api.spreaker.com/episode/20773152Sun, 15 Dec 2019 20:23:51 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2019 closing plenary session, “Beyond ‘Bandersnatch’: Where Do We Go Next with Interactivity.” Here’s the description of the session from the show brochure: “This fireside chat between two...
“This fireside chat between two high-profile experts with impressive track records of innovation in interactive production--Eli Stonberg, CEO of Hovercast, and Zane Vella, VP of Product for Interactivity and Advertising at Comcast--will showcase examples of the state of the art in interactivity and audience engagement, including examples from the Xfinity and Twitch platforms. The conversation will examine a number of different models of interactivity, including primetime interactive shows such as NBC's ‘The Voice’ and ‘America's Got Talent,’ as well as new forms of interactive live streaming from Hovercast's work with Old Spice, Audi, and the 2019 Emmy Award-winning Twitch show, ‘Artificial.’”

http://tvotshow.com for more on the show.]]>1818bandersnatch,comcast,hovercast,interactive,itv,itvt,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-dialogue-with-simon-applebaum-host-of-tomorrow-will-be-televised--20670576
In this wide-ranging and lively conversation with ITVT Editor-in-Chief, Tracy Swedlow, Applebaum reviews TVOT NYC 2019 and provides insights into the latest developments in the advanced-TV space.]]>https://api.spreaker.com/episode/20670576Thu, 12 Dec 2019 02:54:09 +0000Tracy SwedlowSimon Applebaum is the host and producer of the widely distributed podcast/Internet radio show, “Tomorrow Will Be Televised." He has been covering the interactive/advanced TV industry for over 30 years, and earlier this month was honored as an Agent...
In this wide-ranging and lively conversation with ITVT Editor-in-Chief, Tracy Swedlow, Applebaum reviews TVOT NYC 2019 and provides insights into the latest developments in the advanced-TV space.]]>2464advanced,advertising,applebaum,data,disney+,hulu,interactive,itvt,smart,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-klarn-depalma-president-of-meredith-s-mni-targeted-media--20228193
Note: Klarn DePalma will be speaking at TVOT NYC (December 4th in Manhattan) on the panel, “Advanced TV in Local Markets: Cross-Platform Status and Trends.” Purchase your tickets here (tickets are currently priced at $1,075, but will be priced at $1,275 at the door):

http://tvotshow.com/register-tvot]]>https://api.spreaker.com/episode/20228193Sun, 24 Nov 2019 23:53:04 +0000Tracy SwedlowKlarn DePalma leads MNI Targeted Media, the targeted digital and print advertising business that became part of station group, Meredith Local Media, following the acquisition of Time, Inc. In this recorded interview with ITVT Editor-in-Chief, Tracy...
Note: Klarn DePalma will be speaking at TVOT NYC (December 4th in Manhattan) on the panel, “Advanced TV in Local Markets: Cross-Platform Status and Trends.” Purchase your tickets here (tickets are currently priced at $1,075, but will be priced at $1,275 at the door):

http://tvotshow.com/register-tvot]]>2168advertising,campaign,data,magazines,media,meredith,mni,politics,programmatic,targeted,television,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-derek-forbes-founder-and-ceo-of-social-video-app-stardust--19742486
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Forbes discusses the genesis of the new app, how viewers are using it, how he envisions it evolving in the future, and more.

Note: ITVT's next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. You have until midnight this Thursday (Halloween) to purchase your tickets at the Fall Discount price of $875, representing a $200 savings on the full price. Purchase your tickets here! http://tvotshow.com/register-tvot]]>https://api.spreaker.com/episode/19742486Tue, 29 Oct 2019 03:00:03 +0000Tracy SwedlowDerek Forbes is Founder and CEO of Stardust, a new social-media app for movie and TV fans. The app allows those fans to follow specific movies and shows, create and share video reactions, and discover new programming. It also offers entertainment...
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Forbes discusses the genesis of the new app, how viewers are using it, how he envisions it evolving in the future, and more.

Note: ITVT's next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. You have until midnight this Thursday (Halloween) to purchase your tickets at the Fall Discount price of $875, representing a $200 savings on the full price. Purchase your tickets here! http://tvotshow.com/register-tvot]]>1508commentary,community,film,itvt,movie,movies,social,stardust,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-pay-tv-operators-and-the-new-migrant-video-subscriber-at-tvot-sf-2019--19544712
The session was described in the show brochure as follows:

"The Migrant Video Subscriber is rapidly changing our industry. We haven't experienced anything like this before. The entire video ecosystem is being redefined across every fabric of our business. Relationships are fragile. New technologies are needed to manage content, digital and linear channels, distribution platforms. Confusion and overload color every decision. And the costs of innovation require financing. How do you get it? This panel will explore how to successfully navigate the turbulence ahead." Panelists included:

•Scott Barton, SVP of Product, WOW!
•Scott Brown, Executive Director, CableLabs UpRamp
•Bob Gold, General Partner, Hemisphere Technologies (Moderator)
•Craig Heiting, EVP of Sales, Vubiquity
•Jana Henthorn, President and CEO, The Cable Center
•Philip Schuman, Media and Entertainment Practice Lead, FTI Consulting


Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Fall Discount price of $875, representing a $200 savings on the full price. Purchase your tickets here! http://tvotshow.com/register-tvot]]>https://api.spreaker.com/episode/19544712Thu, 17 Oct 2019 03:40:10 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Pay-TV Operators Are Revamping Their Platforms, Services and Business Models to Respond to the New Migrant Video Subscriber." The session was described in the show...
The session was described in the show brochure as follows:

"The Migrant Video Subscriber is rapidly changing our industry. We haven't experienced anything like this before. The entire video ecosystem is being redefined across every fabric of our business. Relationships are fragile. New technologies are needed to manage content, digital and linear channels, distribution platforms. Confusion and overload color every decision. And the costs of innovation require financing. How do you get it? This panel will explore how to successfully navigate the turbulence ahead." Panelists included:

•Scott Barton, SVP of Product, WOW!
•Scott Brown, Executive Director, CableLabs UpRamp
•Bob Gold, General Partner, Hemisphere Technologies (Moderator)
•Craig Heiting, EVP of Sales, Vubiquity
•Jana Henthorn, President and CEO, The Cable Center
•Philip Schuman, Media and Entertainment Practice Lead, FTI Consulting


Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Fall Discount price of $875, representing a $200 savings on the full price. Purchase your tickets here! http://tvotshow.com/register-tvot]]>2633itvt,pay,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-disrupting-the-news-at-tvot-sf-2019--19432988
The session was described in the show brochure as follows:

"This session will bring together individuals and companies that are disrupting and challenging the traditional ways in which news is gathered, reported and distributed, for a wide-ranging discussion about the future of TV and video news.

Panelists will first debate the ways in which the collection, presentation, analysis and dissemination of news needs to be re-thought for a rapidly changing world, and then examine how social media, user-generated content, video-streaming, crowd-funding and other digital phenomena and technologies can be used to improve the accuracy, availability, diversity and relevance of the news we watch." Panelists included:

•William M. Arkin, Former NBC News Contributor
•Rebekah Dopp, Principal, News and Local Media--Global Partnerships, Google
•Jimmy Dore, Host, "The Jimmy Dore Show"
•Emily Lanfear, News Partnerships, Twitter
•Albert Lewitinn, Emmy and 3-Time Peabody Award Winner (Moderator)
•Steve Oh, Chief Business Officer, The Young Turks
•Lindsay Stewart, CEO, Stringr


Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Fall Discount price of $875, representing a $200 savings on the full price. Purchase your tickets here! http://tvotshow.com]]>https://api.spreaker.com/episode/19432988Thu, 10 Oct 2019 05:34:22 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT SF 2019 session, "Disrupting the News." The session was described in the show brochure as follows: "This session will bring together individuals and companies that are disrupting and...
The session was described in the show brochure as follows:

"This session will bring together individuals and companies that are disrupting and challenging the traditional ways in which news is gathered, reported and distributed, for a wide-ranging discussion about the future of TV and video news.

Panelists will first debate the ways in which the collection, presentation, analysis and dissemination of news needs to be re-thought for a rapidly changing world, and then examine how social media, user-generated content, video-streaming, crowd-funding and other digital phenomena and technologies can be used to improve the accuracy, availability, diversity and relevance of the news we watch." Panelists included:

•William M. Arkin, Former NBC News Contributor
•Rebekah Dopp, Principal, News and Local Media--Global Partnerships, Google
•Jimmy Dore, Host, "The Jimmy Dore Show"
•Emily Lanfear, News Partnerships, Twitter
•Albert Lewitinn, Emmy and 3-Time Peabody Award Winner (Moderator)
•Steve Oh, Chief Business Officer, The Young Turks
•Lindsay Stewart, CEO, Stringr


Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Fall Discount price of $875, representing a $200 savings on the full price. Purchase your tickets here! http://tvotshow.com]]>2865dore,google,itvt,jimmy,news,stringr,tv,tvot,twitter,tytfalsefullhttps://www.spreaker.com/episode/radio-itvt-avod-ott-and-incremental-audiences-at-tvot-sf-2019--19206418
The session was described in the show brochure as follows:

"With linear views on the decline, OTT, VOD and social-video advertising are offering advertisers better targeting, more prominent exposures and a less distracted audience. But the fragmented inventory, technical infrastructures, measurement issues and threats of fraud pose real problems for programmers, sales teams and advertisers. This panel will explore the promise and perils of AVOD, OTT advertising and the new dynamics defining video advertising outside of linear environments." Panelists included:

•Sandro Catanzaro, Chief Innovation Officer, DataXu
•Jason Damata, CEO, Fabric Media (Moderator)
•Diana Horowitz, Regional Sales Director, Media and Entertainment, Tavant
•Jim O'Donnell, VP of West Coast Sales, Hulu
•Sanjeev Rao, SVP of Product, true[X]
•Mark Rotblat, CRO, Tubi

Note: Our next TV of Tomorrow Show "INTENSIVE" Hot House event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot!]]>https://api.spreaker.com/episode/19206418Tue, 24 Sep 2019 01:50:53 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT SF 2019 session, "AVOD, OTT and Incremental Audiences." The session was described in the show brochure as follows: "With linear views on the decline, OTT, VOD and social-video advertising...
The session was described in the show brochure as follows:

"With linear views on the decline, OTT, VOD and social-video advertising are offering advertisers better targeting, more prominent exposures and a less distracted audience. But the fragmented inventory, technical infrastructures, measurement issues and threats of fraud pose real problems for programmers, sales teams and advertisers. This panel will explore the promise and perils of AVOD, OTT advertising and the new dynamics defining video advertising outside of linear environments." Panelists included:

•Sandro Catanzaro, Chief Innovation Officer, DataXu
•Jason Damata, CEO, Fabric Media (Moderator)
•Diana Horowitz, Regional Sales Director, Media and Entertainment, Tavant
•Jim O'Donnell, VP of West Coast Sales, Hulu
•Sanjeev Rao, SVP of Product, true[X]
•Mark Rotblat, CRO, Tubi

Note: Our next TV of Tomorrow Show "INTENSIVE" Hot House event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot!]]>2491audience,avod,dataxu,fabric,hulu,itvt,ott,streaming,tavant,television,truex,tubi,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-understanding-the-fast-ecosystem-at-tvot-sf-2019--19153502
You can find all sessions from TVOT SF 2019 available to download HERE:

The session was described in the show brochure as follows:

"Multichannel, free ad-supported television services (FASTs) have been experiencing rapid growth in recent months, whether as an alternative or as a supplement to pay-TV: for example, one company in this space (and represented on this panel) claims to have experienced a 300% year-over-year increase in revenue in the first quarter of this year. The potential of FASTs has, of course, not escaped the notice of some major TV-industry players, including Viacom--which earlier this year acquired Pluto TV--and Sinclair Broadcast Group--which recently launched STIRR, a FAST service of its own. Factors often cited as drivers of FASTs' rapid growth include their apparent popularity with younger viewers, their ease of access (a growing number of smart TV's now include built-in access to various FAST services), and their ability to support addressable advertising, personalized viewing experiences, and other innovations.

This session will bring together representatives of the FASTs, of the major TV players that are embracing the FAST model, and of the companies that are providing the innovative infrastructure that enables their monetization and distribution, for a thorough exploration of the FAST ecosystem and its future prospects." Panelists included:

•Jon Cody, CEO, TV4 Entertainment
•Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
•Fred Doan, VP, Programmatic and Ad Ops, Xumo
•Sean Doherty, CEO, WURL
•Ed Laczynski, CEO, Zype
•Adam Ware, General Manager, Sinclair Broadcast Group/STIRR
•Jeff Weber, CEO, ZoneTV

Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here!]]>https://api.spreaker.com/episode/19153502Thu, 19 Sep 2019 16:18:05 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT SF 2019 session, "Understanding the FAST Ecosystem." You can find all sessions from TVOT SF 2019 available to download HERE: The session was described in the show brochure as follows:...
You can find all sessions from TVOT SF 2019 available to download HERE:

The session was described in the show brochure as follows:

"Multichannel, free ad-supported television services (FASTs) have been experiencing rapid growth in recent months, whether as an alternative or as a supplement to pay-TV: for example, one company in this space (and represented on this panel) claims to have experienced a 300% year-over-year increase in revenue in the first quarter of this year. The potential of FASTs has, of course, not escaped the notice of some major TV-industry players, including Viacom--which earlier this year acquired Pluto TV--and Sinclair Broadcast Group--which recently launched STIRR, a FAST service of its own. Factors often cited as drivers of FASTs' rapid growth include their apparent popularity with younger viewers, their ease of access (a growing number of smart TV's now include built-in access to various FAST services), and their ability to support addressable advertising, personalized viewing experiences, and other innovations.

This session will bring together representatives of the FASTs, of the major TV players that are embracing the FAST model, and of the companies that are providing the innovative infrastructure that enables their monetization and distribution, for a thorough exploration of the FAST ecosystem and its future prospects." Panelists included:

•Jon Cody, CEO, TV4 Entertainment
•Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
•Fred Doan, VP, Programmatic and Ad Ops, Xumo
•Sean Doherty, CEO, WURL
•Ed Laczynski, CEO, Zype
•Adam Ware, General Manager, Sinclair Broadcast Group/STIRR
•Jeff Weber, CEO, ZoneTV

Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here!]]>4123fast,itvt,ott,streaming,technology,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-google-and-the-future-of-local-tv-news-at-tvot-sf-2019--19122742
The session was described in the show brochure as follows:

"Columbia Journalism Review published a paper coining the phrase 'news deserts' for those areas where local newspapers have closed across the country and left no newspaper covering local issues. What this study doesn't address are all of the local TV and radio news outlets that are serving these local communities. In fact, local broadcast TV is the most trusted news source in every local market (by far)--it's also the news source with which users most engage. The Google News Initiative is a $300 million investment to help journalism thrive in the digital age.

In this fireside chat, Colin Dixon, Principal Analyst at nScreenMedia, and Rebekah Dopp, Principal, News and Local Media-Global Partnerships at Google, will discuss the Google News Initiative and why it's so important for our democracy to partner with local broadcasters to elevate quality information (which includes combating misinformation), evolve business models to support quality journalism (beyond ads to subscriptions), and empower news organizations to use new technology, like AI, to meet their needs."

Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here!]]>https://api.spreaker.com/episode/19122742Tue, 17 Sep 2019 02:04:29 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT SF 2019 fireside session, "Google and the Future of Local TV News." The session was described in the show brochure as follows: "Columbia Journalism Review published a paper coining the phrase...
The session was described in the show brochure as follows:

"Columbia Journalism Review published a paper coining the phrase 'news deserts' for those areas where local newspapers have closed across the country and left no newspaper covering local issues. What this study doesn't address are all of the local TV and radio news outlets that are serving these local communities. In fact, local broadcast TV is the most trusted news source in every local market (by far)--it's also the news source with which users most engage. The Google News Initiative is a $300 million investment to help journalism thrive in the digital age.

In this fireside chat, Colin Dixon, Principal Analyst at nScreenMedia, and Rebekah Dopp, Principal, News and Local Media-Global Partnerships at Google, will discuss the Google News Initiative and why it's so important for our democracy to partner with local broadcasters to elevate quality information (which includes combating misinformation), evolve business models to support quality journalism (beyond ads to subscriptions), and empower news organizations to use new technology, like AI, to meet their needs."

Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Early-Bird price of $775, representing a $300 savings on the full price. Purchase your tickets here!]]>1506google,itvt,local,news,nscreenmedia,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-sf-2019-distribution-fireside-imagine-communications-playstation-vue-and-warnermedia--19000504
The session was described in the show brochure as follows:

"This session will feature a deep-dive conversation about the content distribution landscape during a time of digital disruption. It will identify challenges and opportunities, explore how programmers and distributors can best work together and navigate the ecosystem, and examine how technology platforms are keeping up with the race to get content anywhere and everywhere." Participants included:

•Clayton Banks, CEO, Silicon Harlem (Moderator)
•Dwayne Benefield, Vice President, GM of PlayStation Vue
•Alex Gonzalez, SVP of Brand Distribution, WarnerMedia
•Steve Reynolds, President, Imagine Communications


Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Super-Early-Bird price of $675, representing a 40% savings on the full price. Purchase your tickets here!]]>https://api.spreaker.com/episode/19000504Wed, 04 Sep 2019 16:50:55 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT SF 2019 keynote session, "Distribution Fireside." The session was described in the show brochure as follows: "This session will feature a deep-dive conversation about the content...
The session was described in the show brochure as follows:

"This session will feature a deep-dive conversation about the content distribution landscape during a time of digital disruption. It will identify challenges and opportunities, explore how programmers and distributors can best work together and navigate the ecosystem, and examine how technology platforms are keeping up with the race to get content anywhere and everywhere." Participants included:

•Clayton Banks, CEO, Silicon Harlem (Moderator)
•Dwayne Benefield, Vice President, GM of PlayStation Vue
•Alex Gonzalez, SVP of Brand Distribution, WarnerMedia
•Steve Reynolds, President, Imagine Communications


Note: Our next TV of Tomorrow Show event, TVOT NYC 2019, will take place December 4th at an exciting new location in Tribeca. Tickets are still available at the Super-Early-Bird price of $675, representing a 40% savings on the full price. Purchase your tickets here!]]>1668communications,distribution,harlem,imagine,itvt,ott,platforms,playstation,silicon,sony,tvot,vue,warner,warnermediafalsefullhttps://www.spreaker.com/episode/radio-itvt-imagine-communications-president-steve-reynolds-on-atsc-3-0--18935193https://api.spreaker.com/episode/18935193Wed, 28 Aug 2019 03:35:49 +0000Tracy SwedlowSteve Reynolds is President of Imagine Communications, a provider of multiscreen-video and ad-management solutions to numerous broadcasters, networks, operators and enterprises around the world (the company claims that nearly half of the world's video...2689advertising,atsc,broadcasting,end-to-end,imagine,infrastructure,itvt,local,ott,technologyfalsefullhttps://www.spreaker.com/episode/radio-itvt-audio-transcript-how-television-can-survive-and-thrive-at-tvot-sf-2019--18862183https://gumroad.com/l/Hcjgj

The session was described in the show brochure as follows:

"It's no secret that traditional commercial television is facing an existential threat from online media, from VOD services such as Netflix and Amazon Prime Video, and from other emerging alternatives for viewers' attention. So is it, as many would argue, a "melting ice cube" with an--at best--uncertain future? Or can its decline be arrested--and even reversed?

In this session, Michael Kubin, EVP of Media at INVIDI, will explore the challenges facing traditional commercial television today, and outline a strategy for ensuring its future survival and success."

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!]]>https://api.spreaker.com/episode/18862183Tue, 20 Aug 2019 05:14:23 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Television Can Survive and Thrive." While we are making the recording available free of charge, you can also purchase a transcript of the session here:...https://gumroad.com/l/Hcjgj

The session was described in the show brochure as follows:

"It's no secret that traditional commercial television is facing an existential threat from online media, from VOD services such as Netflix and Amazon Prime Video, and from other emerging alternatives for viewers' attention. So is it, as many would argue, a "melting ice cube" with an--at best--uncertain future? Or can its decline be arrested--and even reversed?

In this session, Michael Kubin, EVP of Media at INVIDI, will explore the challenges facing traditional commercial television today, and outline a strategy for ensuring its future survival and success."

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!]]>1621addressable,advertising,distributors,invidi,programmers,targeted,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-how-attribution-will-change-not-only-advertising-but-tv-itself-at-tvot-sf-2019--18826805
While we are making the recording available free of charge, you can also purchase a transcript of the session here: https://gumroad.com/l/uVbca

The session was described in the show brochure as follows:

"As the science of attribution--the ability to gain insight into the relationship between advertising spend and outcome--advances, it is of course transforming the way in which advertising is measured, bought and sold.

However, its impact will likely extend well beyond this: for, if the goal of advertising is no longer primarily to deliver an audience but rather an outcome, will linear TV's traditional commercial pod--which is largely predicated on delivery of reach to an audience--not have to be rethought in order to take this into account? And, if so, might this not also have major implications for advertising creative--and even for programming and for the medium of television in general?

In this session, Jeff Greenfield, Co-Founder and COO of C3 Metrics, will explore the near- and long-term effects that the science of attribution could have both on TV advertising and on television itself."

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!]]>https://api.spreaker.com/episode/18826805Thu, 15 Aug 2019 15:34:02 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Attribution Will Change Not Only Advertising, but TV Itself." While we are making the recording available free of charge, you can also purchase a transcript of the...
While we are making the recording available free of charge, you can also purchase a transcript of the session here: https://gumroad.com/l/uVbca

The session was described in the show brochure as follows:

"As the science of attribution--the ability to gain insight into the relationship between advertising spend and outcome--advances, it is of course transforming the way in which advertising is measured, bought and sold.

However, its impact will likely extend well beyond this: for, if the goal of advertising is no longer primarily to deliver an audience but rather an outcome, will linear TV's traditional commercial pod--which is largely predicated on delivery of reach to an audience--not have to be rethought in order to take this into account? And, if so, might this not also have major implications for advertising creative--and even for programming and for the medium of television in general?

In this session, Jeff Greenfield, Co-Founder and COO of C3 Metrics, will explore the near- and long-term effects that the science of attribution could have both on TV advertising and on television itself."

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!]]>1254attribution,c3,digital,itvt,measurement,metrics,ott,outcomes,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/t-time-discuss-if-the-time-is-right-for-shoppable-video--18723856
Chris Roebuck, Founder, and CEO of Clicktivated joined us this week to discuss how his company is making it easier than ever to enable interactive features in any video.

A full transcript of the interview is available for a nominal fee.

Chapter 1: What is Clicktivated (1:00)

“Clicktivated helps transform a video…so that the viewer can click or touch anything they see.”

Chapter 2: Why Clicktivated and why now? (2:00)

Mr. Roebuck discusses where the idea for Clicktivated came from, and the market needs that it serves. He also talks about the influence of previous interactive efforts on the company.

Chapter 3: What was missing in the market before? (5:10)

Mr. Roebuck enumerates several things that are present in the market today that suggest now is a great time to try interactivity again. “It takes a long time for consumers to become used to something, conditioned to doing something.”

Chapter 4: The company’s technology (6:30)

AI and machine learning are helping Clicktivated identify what’s going on in the video. The company has also come up with some novel, unobtrusive approaches to displaying interactive elements on the screen. Bookmarks are an essential part of the innovation that the company is providing.

Chapter 5: Clicktivated partners and clients (10:50)

Mr. Roebuck talks about some of the big-name ad clients with which Clicktivated is working. They include household names that everyone would recognize.
“Helping remove the friction of search and putting them in front of anything they are interested in at the moment of inspiration.”

Chapter 6: What interactive approaches drive more engagement (15:00)

“When you don’t force too much information on the consumer, they react positively.”

Chapter 7: Placement of the call-to-action and data (17:45)

Mr. Roebuck discusses the best places for the on-screen call-to-action widget. He also talks about how important the extra data on viewers is that Clicktivated generates.

Chapter 8: How long it takes to add the interactivity (22:50)

“The real magic is in the technology that we’ve created in terms of automatically identifying what products are specifically, down to individual brand and skew.”

Chapter 9: Who is the target for the Clicktivated solution (25:30)

Tracy asked if the technology is primarily for B-to-B companies, or can creators and influencers use it too?

Chapter 10: Interactivity’s impact (28:20)

One of the challenges of our industry is a lack of precision around terms we use to define performance. Mr. Roebuck wisely takes timespends time to define what engagement means to Clicktivated. He then gives actual engagement lift figures.

Chapter 11: Clicktivated’s monetization and funding status (30:00)

How clicktivate makes money? What is the funding status of the company?

Stay tuned for more info about the TV of Tomorrow Show, which is scheduled for December 4, 2019! http://tvotshow.com]]>https://api.spreaker.com/episode/18723856Mon, 05 Aug 2019 02:15:07 +0000Tracy SwedlowThe CEO of Clicktivated says that consumers are now used to clicking and touching, and that is why the market is ready for another try at shoppable video. Find out how his company plans to capitalize on the opportunity. Chris Roebuck, Founder, and...
Chris Roebuck, Founder, and CEO of Clicktivated joined us this week to discuss how his company is making it easier than ever to enable interactive features in any video.

A full transcript of the interview is available for a nominal fee.

Chapter 1: What is Clicktivated (1:00)

“Clicktivated helps transform a video…so that the viewer can click or touch anything they see.”

Chapter 2: Why Clicktivated and why now? (2:00)

Mr. Roebuck discusses where the idea for Clicktivated came from, and the market needs that it serves. He also talks about the influence of previous interactive efforts on the company.

Chapter 3: What was missing in the market before? (5:10)

Mr. Roebuck enumerates several things that are present in the market today that suggest now is a great time to try interactivity again. “It takes a long time for consumers to become used to something, conditioned to doing something.”

Chapter 4: The company’s technology (6:30)

AI and machine learning are helping Clicktivated identify what’s going on in the video. The company has also come up with some novel, unobtrusive approaches to displaying interactive elements on the screen. Bookmarks are an essential part of the innovation that the company is providing.

Chapter 5: Clicktivated partners and clients (10:50)

Mr. Roebuck talks about some of the big-name ad clients with which Clicktivated is working. They include household names that everyone would recognize.
“Helping remove the friction of search and putting them in front of anything they are interested in at the moment of inspiration.”

Chapter 6: What interactive approaches drive more engagement (15:00)

“When you don’t force too much information on the consumer, they react positively.”

Chapter 7: Placement of the call-to-action and data (17:45)

Mr. Roebuck discusses the best places for the on-screen call-to-action widget. He also talks about how important the extra data on viewers is that Clicktivated generates.

Chapter 8: How long it takes to add the interactivity (22:50)

“The real magic is in the technology that we’ve created in terms of automatically identifying what products are specifically, down to individual brand and skew.”

Chapter 9: Who is the target for the Clicktivated solution (25:30)

Tracy asked if the technology is primarily for B-to-B companies, or can creators and influencers use it too?

Chapter 10: Interactivity’s impact (28:20)

One of the challenges of our industry is a lack of precision around terms we use to define performance. Mr. Roebuck wisely takes timespends time to define what engagement means to Clicktivated. He then gives actual engagement lift figures.

Chapter 11: Clicktivated’s monetization and funding status (30:00)

How clicktivate makes money? What is the funding status of the company?

Stay tuned for more info about the TV of Tomorrow Show, which is scheduled for December 4, 2019! http://tvotshow.com]]>2001clicktivated,digital,interactive,itvt,nscreenmedia,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-addressable-tv-leaders-roundtable-at-tvot-sf-2019--18640542https://gumroad.com/l/DZVLMB

The session was described in the show brochure as follows:

"According to the Video Advertising Bureau, spending on addressable TV advertising will rise to $3.3 billion next year, and 55% of advertisers who are currently using addressable plan to increase their spend. However, while the space is clearly experiencing significant growth, spending on addressable still accounts for a mere fraction of the $70 billion spent each year on television advertising.

This session will bring together representatives of the companies and consortia that are most responsible for addressable TV's growth to date, in order to discuss important new developments in the space, and debate how the industry can best address market fragmentation and other factors (expensive CPMs, "over-targeting," etc.) that could stand in the way of its continued growth. Topics of discussion will include: Recent significant innovations in addressable advertising on live-linear TV and VOD and on MVPD and connected-TV platforms respectively; the impact of recent mergers and acquisitions; the prospects for industry-wide standardization; the significance of new initiatives such as Project OAR and OpenAP 2.0, and of developments such as Xandr's launch of its Community marketplace and Nielsen's creation of its Advanced Video Advertising Group; the potential impact of AI, blockchain and other emerging technologies on the space; how best to measure the effectiveness of addressable-TV advertising; and more." Panelists included:

•Kevin Arrix, SVP, DISH Media Sales
•Andy Barnet, VP of Western Advertising Sales, Xandr
•Jason Bolles, SVP of Advanced Advertising, Nielsen
•James Moore, CRO, Simpli.fi
•Zeev Neumeier, Founder, Inscape
•Gerrit Niemeijer, CTO, NCC Media
•Chris Pizzurro, Head of Sales and Marketing, Canoe (Moderator)

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!]]>https://api.spreaker.com/episode/18640542Thu, 25 Jul 2019 17:23:28 +0000Tracy SwedlowITVT is pleased to present a free audio recording of the TVOT SF 2019 session, "Addressable TV Leaders Roundtable." While we are making the recording available free of charge, you can also purchase a transcript of the session, for a nominal fee ($35),...https://gumroad.com/l/DZVLMB

The session was described in the show brochure as follows:

"According to the Video Advertising Bureau, spending on addressable TV advertising will rise to $3.3 billion next year, and 55% of advertisers who are currently using addressable plan to increase their spend. However, while the space is clearly experiencing significant growth, spending on addressable still accounts for a mere fraction of the $70 billion spent each year on television advertising.

This session will bring together representatives of the companies and consortia that are most responsible for addressable TV's growth to date, in order to discuss important new developments in the space, and debate how the industry can best address market fragmentation and other factors (expensive CPMs, "over-targeting," etc.) that could stand in the way of its continued growth. Topics of discussion will include: Recent significant innovations in addressable advertising on live-linear TV and VOD and on MVPD and connected-TV platforms respectively; the impact of recent mergers and acquisitions; the prospects for industry-wide standardization; the significance of new initiatives such as Project OAR and OpenAP 2.0, and of developments such as Xandr's launch of its Community marketplace and Nielsen's creation of its Advanced Video Advertising Group; the potential impact of AI, blockchain and other emerging technologies on the space; how best to measure the effectiveness of addressable-TV advertising; and more." Panelists included:

•Kevin Arrix, SVP, DISH Media Sales
•Andy Barnet, VP of Western Advertising Sales, Xandr
•Jason Bolles, SVP of Advanced Advertising, Nielsen
•James Moore, CRO, Simpli.fi
•Zeev Neumeier, Founder, Inscape
•Gerrit Niemeijer, CTO, NCC Media
•Chris Pizzurro, Head of Sales and Marketing, Canoe (Moderator)

Note: We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2019, soon. Stay tuned for details!]]>2904addressable,advertising,dai,linear,ott,targeted,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-randa-minkarah-co-founder-and-coo-of-transform-inc-on-ai-ml-for-video--18509179https://api.spreaker.com/episode/18509179Wed, 10 Jul 2019 05:13:44 +0000Tracy SwedlowRanda Minkarah is Co-Founder and COO of Transform, Inc., a company that offers a machine-learning and artificial intelligence (ML/AI) platform for video, which it bills as answering the fundamental questions of why audiences connect, react and engage....2508ai,artifical,broadcasters,content,insights,intelligence,interactivetv,itv,itvt,ml,networks,outcomes,studios,transform,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-t-time-discusses-the-best-tv-bundle-with-hub-research-expert-jon-giegengack--18165922
Chapter 1: About TVOT San Francisco (0:30)

There will be some great fireside chats and panels at this year’s TV of Tomorrow Show in San Francisco on June 12th and 13th. For example, Colin will discuss the evolution of the TV viewing experience with Jennifer Prenner, GM and Head of Marketing, Amazon Fire TV, Google’s News Initiative with Rebekah Dopp, Principal, News and Local Media--Global Partnerships, Google, and free ad-supported TV (FAST) with a group of industry experts.

Jon Geigengak, Principal and Founder of Hub Research, joins us to discuss data from Hub’s new report, The Best Bundle.

Chapter 2: Personal TV bundles today (2:50)

Jon discusses what Hub’s latest report has to say about the services in people’s entertainment bundles. Pay TV still matters, but SVOD services have become a critical component as well.

Chapter 3: What makes people happy about their bundle? (9:15)

Is wasn’t so long ago that people’s entertainment package was their pay TV subscription. All the new services that people are using today had me wondering what made people happy about their bundles. According to Jon, it all boils down to choice.

Chapter 4: What makes people sad about their bundle? (14:15)

Having lots of choices is both a blessing and a curse. We explore some of the pitfalls of building a personal TV bundle.

Chapter 5: The role of aggregator (19:00)

Jon outlines the opportunity for SVOD aggregators like Comcast X1 and Amazon Channels.

Chapter 6: Pricing, free ad-supported, and the opportunity for Disney+ (23:25)

There are signs that people are slowing the adoption of SVOD services because of the aggregate cost. Is this an opportunity for free ad-supported? Will cost be a problem for Disney+ even though it will come to market for only $7 a month.

Chapter 7: The value of live TV in an on-demand age (29:30)

Jon says the death of live TV is exaggerated. However, he does believe that we are witnessing the death of live TV being the default viewing mode.]]>https://api.spreaker.com/episode/18165922Tue, 04 Jun 2019 05:58:00 +0000Tracy SwedlowIn this discussion with Hub Research’s Jon Geigengak, we discuss what people’s TV bundles look like today. We also dig into what makes people happy about their bundle, what makes them sad, and what it tells us about Disney+ prospects when it releases...
Chapter 1: About TVOT San Francisco (0:30)

There will be some great fireside chats and panels at this year’s TV of Tomorrow Show in San Francisco on June 12th and 13th. For example, Colin will discuss the evolution of the TV viewing experience with Jennifer Prenner, GM and Head of Marketing, Amazon Fire TV, Google’s News Initiative with Rebekah Dopp, Principal, News and Local Media--Global Partnerships, Google, and free ad-supported TV (FAST) with a group of industry experts.

Jon Geigengak, Principal and Founder of Hub Research, joins us to discuss data from Hub’s new report, The Best Bundle.

Chapter 2: Personal TV bundles today (2:50)

Jon discusses what Hub’s latest report has to say about the services in people’s entertainment bundles. Pay TV still matters, but SVOD services have become a critical component as well.

Chapter 3: What makes people happy about their bundle? (9:15)

Is wasn’t so long ago that people’s entertainment package was their pay TV subscription. All the new services that people are using today had me wondering what made people happy about their bundles. According to Jon, it all boils down to choice.

Chapter 4: What makes people sad about their bundle? (14:15)

Having lots of choices is both a blessing and a curse. We explore some of the pitfalls of building a personal TV bundle.

Chapter 5: The role of aggregator (19:00)

Jon outlines the opportunity for SVOD aggregators like Comcast X1 and Amazon Channels.

Chapter 6: Pricing, free ad-supported, and the opportunity for Disney+ (23:25)

There are signs that people are slowing the adoption of SVOD services because of the aggregate cost. Is this an opportunity for free ad-supported? Will cost be a problem for Disney+ even though it will come to market for only $7 a month.

Chapter 7: The value of live TV in an on-demand age (29:30)

Jon says the death of live TV is exaggerated. However, he does believe that we are witnessing the death of live TV being the default viewing mode.]]>2238bundle,hub,ott,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-with-steve-shannon-co-founder-and-ceo-of-tetra-tv--18051108
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Shannon provides an in-depth overview of the founding of Tetra TV, the market it's operating it, its plans for the future, and more.

Note: Tetra TV co-founder, Jim Lombard, will be speaking at TVOT SF 2019, June 12th-13th. View the conference agenda here, and purchase your tickets here.]]>https://api.spreaker.com/episode/18051108Thu, 23 May 2019 05:21:25 +0000Tracy SwedlowSteve Shannon is CEO of Tetra TV, a connected-TV advertising network that he launched last month with fellow former Roku executive, Jim Lombard. The company bills itself as pooling ad inventory from over 100 top streaming video channels, in order to...
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Shannon provides an in-depth overview of the founding of Tetra TV, the market it's operating it, its plans for the future, and more.

Note: Tetra TV co-founder, Jim Lombard, will be speaking at TVOT SF 2019, June 12th-13th. View the conference agenda here, and purchase your tickets here.]]>2149advertising,connected,ctv,data,television,tetra,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-a-data-star-is-born--17750087
"While the European General Data Protection Regulations (GDPR) have forced many of us to take a hard look into how we use data, in more cases than not, the fundamentals are the same in a post-GDPR world. People are using data in the right way that is not only providing the consumer with a better experience, but also providing advertisers with specific results. Join this session to hear how some of the very best in our industry are not only surviving but thriving in this new data world." Panelists included:

•Lung Huang, Global SVP of Business Development, Merkle (Moderator)
•Nadya Kohl, EVP of Business Development and Marketing, PlaceIQ
•Aruna Paramasivam, Global VP of Data and Publisher Partnerships, Captify Technologies (Former L’Oreal Data Lead)
•Nicole L Stein, Global Agency Partnerships and Development, IBM Watson Advertising

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your discount tickets here before May 1st, and receive a $300 discount on the regular price.)]]>https://api.spreaker.com/episode/17750087Fri, 26 Apr 2019 05:37:27 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "A Data Star Is Born..." The session was described in the show brochure as follows: "While the European General Data Protection Regulations (GDPR) have forced many of us to...
"While the European General Data Protection Regulations (GDPR) have forced many of us to take a hard look into how we use data, in more cases than not, the fundamentals are the same in a post-GDPR world. People are using data in the right way that is not only providing the consumer with a better experience, but also providing advertisers with specific results. Join this session to hear how some of the very best in our industry are not only surviving but thriving in this new data world." Panelists included:

•Lung Huang, Global SVP of Business Development, Merkle (Moderator)
•Nadya Kohl, EVP of Business Development and Marketing, PlaceIQ
•Aruna Paramasivam, Global VP of Data and Publisher Partnerships, Captify Technologies (Former L’Oreal Data Lead)
•Nicole L Stein, Global Agency Partnerships and Development, IBM Watson Advertising

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your discount tickets here before May 1st, and receive a $300 discount on the regular price.)]]>2828data,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-with-lindsay-stewart-co-founder-and-ceo-stringr--17674754
In this recorded interview with ITVT editor-in-chief, Tracy Swedlow, Stewart explains how and why she started Stringr; how the company manages its videographers and ensures the quality of their content; how its service was used by news organizations covering the fire at Paris's Notre Dame cathedral earlier this week; and more.]]>https://api.spreaker.com/episode/17674754Thu, 18 Apr 2019 05:40:25 +0000Tracy SwedlowLindsay Stewart is co-founder and CEO of Stringr, a company which operates a video marketplace that allows media organizations to source custom footage from a network of around 75,000 amateur and professional videographers around the US. Earlier this...
In this recorded interview with ITVT editor-in-chief, Tracy Swedlow, Stewart explains how and why she started Stringr; how the company manages its videographers and ensures the quality of their content; how its service was used by news organizations covering the fire at Paris's Notre Dame cathedral earlier this week; and more.]]>1703content,dame,licensing,news,notre,ott,stringr,videographersfalsefullhttps://www.spreaker.com/episode/radio-itvt-on-interactivity-interview-jason-george-ceo-of-telescope--17588651https://api.spreaker.com/episode/17588651Wed, 10 Apr 2019 06:13:27 +0000Tracy SwedlowJason George is CEO of interactive TV/audience participation company, Telescope. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he talks about Telescope's work enabling audience participation for "American Idol" for the past 17...2732advertising,engagement,interactive,netflix,ott,telescope,television,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-atsc-3-0-gains-momentum-podcast--17460351
"This session will bring together representatives of the station groups, industry organizations, government bodies and technology providers that are driving the development and implementation of ATSC 3.0, in order to provide an update on the status of the transition to the new standard, predict the timeframe for its roll-out, share lessons learned to date, and identify any obstacles still standing in the way of its broad deployment.

In addition, the panelists will discuss ATSC 3.0's broader significance--including its potential to bring about a convergence of OTA and OTT, and to disrupt the television industry by enabling local broadcasters to offer such services as dynamic ad insertion (DAI), direct measurement, on-demand programming services, interactive TV, in-car entertainment, and more." Panelists included:

•Mark Corl, SVP of Emergent Technology, Triveni Digital/Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content
•John Hane, President, The Spectrum Consortium
•Tim Hanlon, CEO, The Vertere Group (Moderator)
•Martha Heller, Chief, Policy Division, Media Bureau, FCC
•John Lawson, Executive Director, AWARN Alliance
•Arthur Orduna, Chief Innovation Officer, Avis Budget
•Anne Schelle, Managing Director, Pearl TV

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)]]>https://api.spreaker.com/episode/17460351Thu, 28 Mar 2019 05:11:10 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "ATSC 3.0 Gains Momentum." The session was described in the show brochure as follows: "This session will bring together representatives of the station groups, industry...
"This session will bring together representatives of the station groups, industry organizations, government bodies and technology providers that are driving the development and implementation of ATSC 3.0, in order to provide an update on the status of the transition to the new standard, predict the timeframe for its roll-out, share lessons learned to date, and identify any obstacles still standing in the way of its broad deployment.

In addition, the panelists will discuss ATSC 3.0's broader significance--including its potential to bring about a convergence of OTA and OTT, and to disrupt the television industry by enabling local broadcasters to offer such services as dynamic ad insertion (DAI), direct measurement, on-demand programming services, interactive TV, in-car entertainment, and more." Panelists included:

•Mark Corl, SVP of Emergent Technology, Triveni Digital/Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content
•John Hane, President, The Spectrum Consortium
•Tim Hanlon, CEO, The Vertere Group (Moderator)
•Martha Heller, Chief, Policy Division, Media Bureau, FCC
•John Lawson, Executive Director, AWARN Alliance
•Arthur Orduna, Chief Innovation Officer, Avis Budget
•Anne Schelle, Managing Director, Pearl TV

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)]]>31813.0,5g,atsc,cars,emergencies,news,ottfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-attribution-effect-at-tvot-nyc-2018--17401055
"Attribution, though still in many respects in an early stage of evolution, is transforming how advertising is bought and measured, as well as valued.

But as the ability to more accurately understand the impact of spend versus outcome advances, and as television advertising is increasingly transacted on this basis, what will the full spectrum of effects be not only on advertising, but on television itself?

The modern commercial pod is predicated, to a significant extent, on delivery of reach and frequency to an audience. If that is no longer the primary objective of media--to deliver an audience, but more so to deliver an outcome--how will creative need to change to accommodate this more effectively? Does a commercial pod in linear television in this future still make sense? How might programming and content itself need to evolve?

Jeff Greenfield, COO and Co-Founder of C3 Metrics, will help you get ahead of this revolutionary curve by looking at both the short-term and long-term impacts that 'The Attribution Effect' will bring."

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)]]>https://api.spreaker.com/episode/17401055Fri, 22 Mar 2019 06:47:06 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "The Attribution Effect: How Advanced ROAS Analysis Will Change More than Just Media Buying" The session was described in the show brochure as follows: "Attribution, though...
"Attribution, though still in many respects in an early stage of evolution, is transforming how advertising is bought and measured, as well as valued.

But as the ability to more accurately understand the impact of spend versus outcome advances, and as television advertising is increasingly transacted on this basis, what will the full spectrum of effects be not only on advertising, but on television itself?

The modern commercial pod is predicated, to a significant extent, on delivery of reach and frequency to an audience. If that is no longer the primary objective of media--to deliver an audience, but more so to deliver an outcome--how will creative need to change to accommodate this more effectively? Does a commercial pod in linear television in this future still make sense? How might programming and content itself need to evolve?

Jeff Greenfield, COO and Co-Founder of C3 Metrics, will help you get ahead of this revolutionary curve by looking at both the short-term and long-term impacts that 'The Attribution Effect' will bring."

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)]]>1248attribution,c3,consumer,data,itvt,journey,measurement,metrics,monetization,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-envisioning-the-evolution-of-the-tv-ux-at-tvot-nyc-2018--17305682
"This session will identify the new developments--in technology, UI/UX design, our viewing habits and even the way we live--that will have the greatest impact on television's user experience, and will attempt to envision the exact nature of this impact. It will also debate which--if any--of these developments have been overhyped. Panelists will examine such recent and imminent innovations as voice control and personal assistants, use of artificial intelligence and machine learning to provide programming recommendations and even to drive entire programming line-ups, personalization of both programming and advertising content, and--thanks to such phenomena as self-driving cars and the rise of ride sharing--the possible emergence of the automobile as television's 'new living room.'" Panelists included:

•Tim Cutting, VP of Consumer Electronics, Digital and MVPD, Gracenote
•Field Garthwaite, CEO, IRIS.TV
•Michael Jeffrey, VP of Business Development, Music and Video, TiVo
•Gabriella Mirabelli, CEO, Anatomy Media (Moderator)
•George Tsipolitis, Director, Fire TV, Amazon
•Jeff Weber, CEO, Zone TV

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)]]>https://api.spreaker.com/episode/17305682Wed, 13 Mar 2019 04:54:42 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Envisioning the Evolution of the TV UX." The session was described in the show brochure as follows: "This session will identify the new developments--in technology, UI/UX...
"This session will identify the new developments--in technology, UI/UX design, our viewing habits and even the way we live--that will have the greatest impact on television's user experience, and will attempt to envision the exact nature of this impact. It will also debate which--if any--of these developments have been overhyped. Panelists will examine such recent and imminent innovations as voice control and personal assistants, use of artificial intelligence and machine learning to provide programming recommendations and even to drive entire programming line-ups, personalization of both programming and advertising content, and--thanks to such phenomena as self-driving cars and the rise of ride sharing--the possible emergence of the automobile as television's 'new living room.'" Panelists included:

•Tim Cutting, VP of Consumer Electronics, Digital and MVPD, Gracenote
•Field Garthwaite, CEO, IRIS.TV
•Michael Jeffrey, VP of Business Development, Music and Video, TiVo
•Gabriella Mirabelli, CEO, Anatomy Media (Moderator)
•George Tsipolitis, Director, Fire TV, Amazon
•Jeff Weber, CEO, Zone TV

(Note: the next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Purchase your Early-Bird tickets here before April 1st, and receive a $300 discount on the regular price.)]]>2383design,interface,nyc,tvot,user,ux,voicefalsefullhttps://www.spreaker.com/episode/radio-itvt-t-time-discusses-boom-in-antenna-tv-and-atsc-3-0-rollout--17196698
Tim Hanlon, CEO of the Vertere Group, joins us this week as we look at the present and future of TV broadcasting in America.

Chapter 1: Britbox arrives in the UK (1:30)

Britbox, a collaboration between the BBC and ITV in the UK, has been very successful netting over a half-million US subscribers. Now the service is to launch in the UK, but isn’t all the content already available through BBC iPlayer and ITV+?

Chapter 2: Stunning growth in antenna TV use (5:40)

Mr. Hanlon explains why he thinks antenna TV is enjoying such a strong resurgence. We also discuss the Nielsen data that describes the phenomenon.

Chapter 3: Unbundling and rebundling (9:30)

How antenna TV is becoming an essential part of people’s TV bundles.

Chapter 4: Locast and Aereo TV (12:30)

Locast is a non-profit helping people tap into their local broadcast channels. We discuss the differences and similarities with now-defunct Aereo TV. Mr. Hanlon talks about two other services helping people leverage antenna TV.

Chapter 5: Why broadcasters should help bring personal bundles together (15:00)

The big challenge for consumers is bringing together all the different video services they use into a simple interface. We discuss several solutions and why broadcasters aren’t stepping up to help.

Chapter 6: Why broadcasters aren’t waiting for ATSC 3.0 (18:30)

Sinclair launched STIRR online when it promised to do something similar leveraging ATSC 3.0. Why did Sinclair decide not to wait for the new broadcast standard to arrive? Mr. Hanlon wonders why broadcasters haven’t been more aggressive in creating a unified experience themselves.

Chapter 7: On the timetable for ATSC 3.0 rollout (24:30)

The FCC mandated ATSC 1.0 during analog switch-off. There is no such compelling reason to switch to ATSC 3.0. What does that mean to the roll-out?

Chapter 8: Why Amazon is providing an antenna TV DVR (28:30)

We discuss why Amazon delivered the Recast antenna TV DVR and some other OTA DVR solutions.

Chapter 9: Why local broadcasters are behind with local ads (34:20)

Mr. Hanlon discusses why local broadcasters can’t deliver addressable advertising and how this is hurting them with local ads.]]>https://api.spreaker.com/episode/17196698Fri, 01 Mar 2019 21:21:54 +0000Tracy SwedlowNew data shows antenna TV use is on the rise, particularly among people already watching Internet TV. ATSC 3.0 promises to bring broadcast TV into the Internet family. When will it arrive? Tim Hanlon, CEO of the Vertere Group, joins us this week as...
Tim Hanlon, CEO of the Vertere Group, joins us this week as we look at the present and future of TV broadcasting in America.

Chapter 1: Britbox arrives in the UK (1:30)

Britbox, a collaboration between the BBC and ITV in the UK, has been very successful netting over a half-million US subscribers. Now the service is to launch in the UK, but isn’t all the content already available through BBC iPlayer and ITV+?

Chapter 2: Stunning growth in antenna TV use (5:40)

Mr. Hanlon explains why he thinks antenna TV is enjoying such a strong resurgence. We also discuss the Nielsen data that describes the phenomenon.

Chapter 3: Unbundling and rebundling (9:30)

How antenna TV is becoming an essential part of people’s TV bundles.

Chapter 4: Locast and Aereo TV (12:30)

Locast is a non-profit helping people tap into their local broadcast channels. We discuss the differences and similarities with now-defunct Aereo TV. Mr. Hanlon talks about two other services helping people leverage antenna TV.

Chapter 5: Why broadcasters should help bring personal bundles together (15:00)

The big challenge for consumers is bringing together all the different video services they use into a simple interface. We discuss several solutions and why broadcasters aren’t stepping up to help.

Chapter 6: Why broadcasters aren’t waiting for ATSC 3.0 (18:30)

Sinclair launched STIRR online when it promised to do something similar leveraging ATSC 3.0. Why did Sinclair decide not to wait for the new broadcast standard to arrive? Mr. Hanlon wonders why broadcasters haven’t been more aggressive in creating a unified experience themselves.

Chapter 7: On the timetable for ATSC 3.0 rollout (24:30)

The FCC mandated ATSC 1.0 during analog switch-off. There is no such compelling reason to switch to ATSC 3.0. What does that mean to the roll-out?

Chapter 8: Why Amazon is providing an antenna TV DVR (28:30)

We discuss why Amazon delivered the Recast antenna TV DVR and some other OTA DVR solutions.

Chapter 9: Why local broadcasters are behind with local ads (34:20)

Mr. Hanlon discusses why local broadcasters can’t deliver addressable advertising and how this is hurting them with local ads.]]>2308antenna,atsc,ota,technology,television,ttime,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-machine-learning-and-artificial-intelligence-for-the-ott-universe--17196218
"Machine learning (ML) and artificial intelligence (AI) have progressed in the past year to become a leading feature of virtually every major equipment vendor in the professional video industry, from capture to post-production to stream analysis. The value of systems that can perform sentiment analysis, curate and deliver personalized content, provide predictive analysis, and automate content compliance is growing, as OTT content--including short-form mobile content--surges across devices. Every corner of the OTT landscape--from telco operators and broadcasters, to pure-play streamers--has specialized ML and AI needs, and providers are seeking solutions from leading players, including Microsoft, Google, and Amazon, but increasingly from smaller, niche technology companies that have innovative plays for specific applications.

This panel will feature some of the leading minds in the specialized world of ML and AI for the broader OTT industry." Panelists included:
Romain Eude, CEO, UtellyRanda Minkarah, COO, Transform DigitalJanne Neuvonen, CEO, BcasterChris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)Aman Sareen, CEO, ZypMedia]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2019/02/27/radio-itvt-machine-learning-and-artificial-intelligence-for-the-ott-universeWed, 27 Feb 2019 05:30:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Machine Learning and Artificial Intelligence for the OTT Universe." The session was described in the show brochure as follows: "Machine learning (ML) and artificial...
"Machine learning (ML) and artificial intelligence (AI) have progressed in the past year to become a leading feature of virtually every major equipment vendor in the professional video industry, from capture to post-production to stream analysis. The value of systems that can perform sentiment analysis, curate and deliver personalized content, provide predictive analysis, and automate content compliance is growing, as OTT content--including short-form mobile content--surges across devices. Every corner of the OTT landscape--from telco operators and broadcasters, to pure-play streamers--has specialized ML and AI needs, and providers are seeking solutions from leading players, including Microsoft, Google, and Amazon, but increasingly from smaller, niche technology companies that have innovative plays for specific applications.

This panel will feature some of the leading minds in the specialized world of ML and AI for the broader OTT industry." Panelists included:
Romain Eude, CEO, UtellyRanda Minkarah, COO, Transform DigitalJanne Neuvonen, CEO, BcasterChris Pfaff, CEO, Chris Pfaff Tech Media (Moderator)Aman Sareen, CEO, ZypMedia]]>2875artificial intelligence,machine learning,nyc,ott,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-t-time-discusses-ai-in-media-with-iris-tv-ceo--17196221
Chapter 1: About iris.tv (1:30)

Field Garthwaite, CEO of iris.tv, talks about how his company is a video personalization and programming platform. It is like a brain sitting atop a client’s infrastructure that closes the loop between video performance and provider optimization.

Chapter 2: How AI can help with processing the data (3:00)

Chapter 3: How to measure the performance of video assets (5:00)

Chapter 4: Driving revenue with multiple business models (8:30)

Chapter 5: On the balance between OnO and social platforms (11:30)

Chapter 6: Maximizing revenue by optimizing ad placement (14:50)

Chapter 7: On building optimal recommendations (24:00)

Chapter 8: Cool uses for AI in media (26:00)

Chapter 9: On boosting a TV show with bonus content (28:00)

Be sure to check out http://thetvoftomorrowshow.com for details and news about the upcoming TVOT SF 2019 show in San Francisco!]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2019/02/24/radio-itvt-t-time-discusses-ai-in-media-with-iristv-ceoSun, 24 Feb 2019 12:30:00 +0000Tracy SwedlowField Garthwaite, CEO of IRIS.TV discuss how the company leverages data and AI to help companies optimize the performance of their video assets. Chapter 1: About iris.tv (1:30) Field Garthwaite, CEO of iris.tv, talks about how his company is a video...
Chapter 1: About iris.tv (1:30)

Field Garthwaite, CEO of iris.tv, talks about how his company is a video personalization and programming platform. It is like a brain sitting atop a client’s infrastructure that closes the loop between video performance and provider optimization.

Chapter 2: How AI can help with processing the data (3:00)

Chapter 3: How to measure the performance of video assets (5:00)

Chapter 4: Driving revenue with multiple business models (8:30)

Chapter 5: On the balance between OnO and social platforms (11:30)

Chapter 6: Maximizing revenue by optimizing ad placement (14:50)

Chapter 7: On building optimal recommendations (24:00)

Chapter 8: Cool uses for AI in media (26:00)

Chapter 9: On boosting a TV show with bonus content (28:00)

Be sure to check out http://thetvoftomorrowshow.com for details and news about the upcoming TVOT SF 2019 show in San Francisco!]]>2012iris.tv,itvt,nscreenmedia,personalization,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-jana-henthorn-ceo-of-the-cable-center--17196223
 

(Note: We have just announced that our next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Click here to purchase Super Early-Bird tickets, providing you with a 40% savings on the regular price.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2019/02/20/radio-itvt-interview-jana-henthorn-ceo-of-the-cable-centerWed, 20 Feb 2019 16:00:00 +0000Tracy SwedlowJana Henthorn is CEO of The Cable Center, an organization which describes its mission as "tell[ing] the story of the cable industry, highlighting for the global community the significant contribution made to technology, society and culture." In this...
 

(Note: We have just announced that our next TV of Tomorrow Show event, TVOT SF 2019, will take place June 12th-13th. Click here to purchase Super Early-Bird tickets, providing you with a 40% savings on the regular price.)]]>2408cable,cable center,events,industry,jana henthornfalsefullhttps://www.spreaker.com/episode/radio-itvt-scaling-advanced-television-at-tvot-nyc-2018--17196224
"While Advanced Television--both addressable and audience-buying--is being leveraged far more now than ever before, it will need to scale considerably before it accounts for the majority of national TV advertising. This session will feature a frank discussion between multiple parts of the audience-buying ecosystem, in order to identify what needs to happen to enable audience-buying to scale more quickly." Panelists included:
Dan Aversano, SVP of Ad Innovation and Programmatic Solutions, Turner IgnitePete Doe, Chief Research Officer, ClypdHelen Katz, SVP/Global Director of Data and Contracts, Publicis SpineHoward Shimmel, President, Janus Strategy and Insights (Moderator)Zachary Soreff, President, Sawyer StudiosAndrew Ward, EVP/GM, NCC Media]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2019/02/13/radio-itvt-scaling-advanced-television-at-tvot-nyc-2018Wed, 13 Feb 2019 04:30:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Scaling Advanced Television" The session was described in the show brochure as follows: "While Advanced Television--both addressable and audience-buying--is being leveraged...
"While Advanced Television--both addressable and audience-buying--is being leveraged far more now than ever before, it will need to scale considerably before it accounts for the majority of national TV advertising. This session will feature a frank discussion between multiple parts of the audience-buying ecosystem, in order to identify what needs to happen to enable audience-buying to scale more quickly." Panelists included:
Dan Aversano, SVP of Ad Innovation and Programmatic Solutions, Turner IgnitePete Doe, Chief Research Officer, ClypdHelen Katz, SVP/Global Director of Data and Contracts, Publicis SpineHoward Shimmel, President, Janus Strategy and Insights (Moderator)Zachary Soreff, President, Sawyer StudiosAndrew Ward, EVP/GM, NCC Media]]>2682advanced television,advertising,television,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-networks-embracing-digital-innovation-at-tvot-sf-2018--17196225
"This session will explore the ways in which networks are embracing distribution of their programming on digital platforms, as well as using those platforms to supplement, enhance and market that programming. Panelists will address such questions as: Which digital platforms and media are they currently extending their brands to and why, and which ones are they eyeing going forward? What have they learned about how viewers are consuming their content on these platforms--which new platforms have proved themselves most effective and which least? How important is original digital programming to the networks' multiplatform strategies? How are they addressing issues of brand safety on social media and other new platforms? What new programming formats, and what kinds of interactive enhancements to their existing programming, have they been developing for new digital platforms? And what are the best practices that are emerging to guide the creation of these new forms of content and new relationships with the viewer?" Panelists included:
Sherry Brennan, SVP of Distribution, Fox NetworksJon Giegengack, Principal, Hub Entertainment Research (Moderator)Lisa Hsia, EVP of Digital, Bravo, Oxygen and Universal KidsMatt Kaplan, SVP of Digital Ad Sales, UnivisionJonathan Laor, CEO, ApplicasterSarah Rosen, Head of US Entertainment Partnerships, TwitterPuja Vohra, EVP of Marketing and Digital, TruTV
 

(Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2019, shortly.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2019/01/25/radio-itvt-networks-embracing-digital-innovation-at-tvot-sf-2018Fri, 25 Jan 2019 06:30:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Networks Embracing Digital Innovation." The session was described in the show brochure as follows: "This session will explore the ways in which networks are embracing...
"This session will explore the ways in which networks are embracing distribution of their programming on digital platforms, as well as using those platforms to supplement, enhance and market that programming. Panelists will address such questions as: Which digital platforms and media are they currently extending their brands to and why, and which ones are they eyeing going forward? What have they learned about how viewers are consuming their content on these platforms--which new platforms have proved themselves most effective and which least? How important is original digital programming to the networks' multiplatform strategies? How are they addressing issues of brand safety on social media and other new platforms? What new programming formats, and what kinds of interactive enhancements to their existing programming, have they been developing for new digital platforms? And what are the best practices that are emerging to guide the creation of these new forms of content and new relationships with the viewer?" Panelists included:
Sherry Brennan, SVP of Distribution, Fox NetworksJon Giegengack, Principal, Hub Entertainment Research (Moderator)Lisa Hsia, EVP of Digital, Bravo, Oxygen and Universal KidsMatt Kaplan, SVP of Digital Ad Sales, UnivisionJonathan Laor, CEO, ApplicasterSarah Rosen, Head of US Entertainment Partnerships, TwitterPuja Vohra, EVP of Marketing and Digital, TruTV
 

(Note: We will be announcing our next TV of Tomorrow Show event, TVOT SF 2019, shortly.)]]>2563digital innovation,innovation,networks,radio itvt,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-t-time-discusses-bandersnatch-s-impact-on-storytelling-via-netflix--17196227
In this episode of "T Time," Tracy Swedlow (Radio ITVT) and Colin Dixon (nScreenMedia) discuss Black Mirror: Bandersnatch with interactive TV expert Nick DeMartino.

Chapter 1: About Bandersnatch (1:45)

Chapter 2: Some completely new approaches by Bandersnatch creator (5:40)

Chapter 3: Limitations of the approach (9:20)

Chapter 4: Why the production was so costly (12:45)

Chapter 5: Was it a game in disguise? (13:30)

Chapter 6: Problems with the experience (15:00)

Chapter 7: Who is in control of the story? (16:00)

Chapter 8: Applicability of the approach to other stories (17:20)

Chapter 9: Inconsistent experience across viewing platforms (21:30)

Chapter 10: Chooseco Netflix lawsuit (23:00)

Chapter 11: Marketing opportunities in interactive storytelling (25:00)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2019/01/17/radio-itvt-t-time-discusses-bandersnatchs-impact-on-storytelling-via-netflixThu, 17 Jan 2019 04:00:00 +0000Tracy SwedlowNetflix’ first interactive show Black Mirror: Bandersnatch has made quite a splash. It has already attracted a lawsuit. How did the story work, what was the experience like, and can the approach be used elsewhere? In this episode of "T Time," Tracy...
In this episode of "T Time," Tracy Swedlow (Radio ITVT) and Colin Dixon (nScreenMedia) discuss Black Mirror: Bandersnatch with interactive TV expert Nick DeMartino.

Chapter 1: About Bandersnatch (1:45)

Chapter 2: Some completely new approaches by Bandersnatch creator (5:40)

Chapter 3: Limitations of the approach (9:20)

Chapter 4: Why the production was so costly (12:45)

Chapter 5: Was it a game in disguise? (13:30)

Chapter 6: Problems with the experience (15:00)

Chapter 7: Who is in control of the story? (16:00)

Chapter 8: Applicability of the approach to other stories (17:20)

Chapter 9: Inconsistent experience across viewing platforms (21:30)

Chapter 10: Chooseco Netflix lawsuit (23:00)

Chapter 11: Marketing opportunities in interactive storytelling (25:00)]]>1630bandersnatch,choose your own adventure,interactive tv,itv,netflixfalsefullhttps://www.spreaker.com/episode/t-time-tvot-nyc-2018-highlights-lg-s-head-of-north-american-smart-tv--17196231
In this week's episode, we review TVOT NYC 2018, which took place last week at the SVA Theatre in Manhattan's Chelsea district. In addition, we discuss the future of smart TV with Matt Durgin of LG.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/12/14/t-time-tvot-nyc-2018-highlights-lgs-head-of-north-american-smart-tvFri, 14 Dec 2018 16:30:00 +0000Tracy SwedlowWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and...
In this week's episode, we review TVOT NYC 2018, which took place last week at the SVA Theatre in Manhattan's Chelsea district. In addition, we discuss the future of smart TV with Matt Durgin of LG.]]>2044lcd,lg,oled,smart tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-t-time-interviews-marge-dean-head-of-studios-cruncyroll-studios--17196228
On "T Time" today...

How do you build a production studio to deliver content to passionate anime fans in direct-to-consumer services? Margaret Dean, Head of Crunchyroll Studios, tells us how staying true to the genre is key.

Chapter 1: Why join Crunchyroll now? (1:40)

Chapter 2: Producing content with and for a close community (5:30)

Chapter 3: How do you build a studio? (9:00)

Chapter 4: On returning to hand-drawn 2D animation (14:20)

Chapter 5: On diversity in production (20:00)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/11/12/radio-itvt-t-time-interviews-marge-dean-head-of-studios-cruncyroll-studiosMon, 12 Nov 2018 03:30:00 +0000Tracy SwedlowA joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon. On "T Time" today... How do you build a production studio to deliver...
On "T Time" today...

How do you build a production studio to deliver content to passionate anime fans in direct-to-consumer services? Margaret Dean, Head of Crunchyroll Studios, tells us how staying true to the genre is key.

Chapter 1: Why join Crunchyroll now? (1:40)

Chapter 2: Producing content with and for a close community (5:30)

Chapter 3: How do you build a studio? (9:00)

Chapter 4: On returning to hand-drawn 2D animation (14:20)

Chapter 5: On diversity in production (20:00)]]>1592falsefullhttps://www.spreaker.com/episode/radio-itvt-t-time-discusses-filmstruck-closure-fandor-steps-in--17196349
On "T Time" today, WarnerMedia announced it would shutter FilmStruck at the end of November. We discuss the decision and why it might have been a mistake. We also interview the CMO of Fandor, John Zamoiski. The service is seeking to fill the void left by Filmstruck’s demise.

Chapter 1: The demise of Filmstruck (1:00)

Chapter 2: Why Filmstruck is closing (4:00)

Chapter 3: What happened to the extras? (8:30)

Chapter 4: Interview with John Zamoiski of Fandor (14:00)

Fandor, an online specialty service for film buffs, has a special offer for Filmstruck members. John Zamoiski, Chief Marketing Officer of Fandor, joins us to discuss the service and how Filmstruck members can sign up for the offer.  John discusses Fandor’s approach to:
CurationRecommendationsEditorial contentThe film buff communityDevice coverage
Chapter 5: How the 2019 WarnerMedia service fits into the future of TV (30:40)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/11/01/radio-itvt-t-time-discusses-filmstruck-closure-fandor-steps-inThu, 01 Nov 2018 06:00:00 +0000Tracy SwedlowWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and...
On "T Time" today, WarnerMedia announced it would shutter FilmStruck at the end of November. We discuss the decision and why it might have been a mistake. We also interview the CMO of Fandor, John Zamoiski. The service is seeking to fill the void left by Filmstruck’s demise.

Chapter 1: The demise of Filmstruck (1:00)

Chapter 2: Why Filmstruck is closing (4:00)

Chapter 3: What happened to the extras? (8:30)

Chapter 4: Interview with John Zamoiski of Fandor (14:00)

Fandor, an online specialty service for film buffs, has a special offer for Filmstruck members. John Zamoiski, Chief Marketing Officer of Fandor, joins us to discuss the service and how Filmstruck members can sign up for the offer.  John discusses Fandor’s approach to:
CurationRecommendationsEditorial contentThe film buff communityDevice coverage
Chapter 5: How the 2019 WarnerMedia service fits into the future of TV (30:40)

 ]]>2086classic movies,fandor,filmstruck,movies,turnerfalsefullhttps://www.spreaker.com/episode/radio-itvt-t-time-talks-netflix-nbcu-snow-pass-ar-glasses-and-the-holodeck--17196348
A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.

In this episode, we discuss how Netflix is conflicted about competition and may be engaged in racial profiling. NBCU Sports delivers a $69.99 Snow Pass. New fitted AR glasses could be a breakout product. Two companies come together to build the Star Trek Holodeck. 

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/10/24/radio-itvt-t-time-talks-netflix-nbcu-snow-pass-ar-glasses-and-the-holodeckWed, 24 Oct 2018 05:00:00 +0000Tracy SwedlowWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and...
A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and Editor-in-Chief, Tracy Swedlow, and nScreenMedia's Founder and Chief Analyst, Colin Dixon.

In this episode, we discuss how Netflix is conflicted about competition and may be engaged in racial profiling. NBCU Sports delivers a $69.99 Snow Pass. New fitted AR glasses could be a breakout product. Two companies come together to build the Star Trek Holodeck. 

 

 ]]>2176netflix,profiling,radio itvt,stocks,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-award-series-sherry-brennan-svp-of-distribution-fox-networks--17196230
(Note: Sherry Brennan will be one of 100+ leading TV, video and advertising industry figures speaking  at TVOT NYC 2018, on December 6th at the SVA Theatre in Manhattan. Click here to purchase your tickets at the special Fall Discount price.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/10/17/radio-itvt-award-series--sherry-brennan-svp-of-distribution-fox-networksWed, 17 Oct 2018 04:00:00 +0000Tracy SwedlowIn this, the latest in a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Sherry Brennan, SVP of Distribution at Fox Networks Group, discusses her...
(Note: Sherry Brennan will be one of 100+ leading TV, video and advertising industry figures speaking  at TVOT NYC 2018, on December 6th at the SVA Theatre in Manhattan. Click here to purchase your tickets at the special Fall Discount price.)]]>2129content,distribution,fox,ott,sherry brennanfalsefullhttps://www.spreaker.com/episode/radio-itvt-t-time-takes-on-performing-arts-svod-and-marquee-tv--17196233
In this week's episode, we talk about Colin's trip to Videoscape in London on October 10th, where he interviewed John Armah, COO of Marquee TV. Tracy and Colin break down what he had to say and discuss the opportunity for this performing arts SVOD service. Occasionally, listeners hear Armah give his opinions.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/10/16/radio-itvt-t-time-takes-on-performing-arts-svod-and-marquee-tvTue, 16 Oct 2018 02:30:00 +0000Tracy SwedlowWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and...
In this week's episode, we talk about Colin's trip to Videoscape in London on October 10th, where he interviewed John Armah, COO of Marquee TV. Tracy and Colin break down what he had to say and discuss the opportunity for this performing arts SVOD service. Occasionally, listeners hear Armah give his opinions.]]>1935bbc,culture,marquee tv,ott,theaterfalsefullhttps://www.spreaker.com/episode/radio-itvt-award-series-harold-geller-executive-director-ad-id--17196350
(Note: Harold Geller will be one of 100+ leading TV, video and advertising industry figures speaking  at TVOT NYC 2018, on December 6th at the SVA Theatre in Manhattan. Click here to purchase your tickets at the special Fall Discount price.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/10/12/radio-itvt-award-series--harold-geller-executive-director-ad-idFri, 12 Oct 2018 05:30:00 +0000Tracy SwedlowIn this, the second of a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Harold Geller, Executive Director of Ad-iD, the organization behind the eponymous...
(Note: Harold Geller will be one of 100+ leading TV, video and advertising industry figures speaking  at TVOT NYC 2018, on December 6th at the SVA Theatre in Manhattan. Click here to purchase your tickets at the special Fall Discount price.)]]>969ad-id,advertising,blockchain,tracking,vrfalsefullhttps://www.spreaker.com/episode/radio-itvt-jarred-wilichinsky-vp-of-video-monetization-at-cbs-interactive--17196354
(Note: TVOT NYC 2018 will take place December 6th at the SVA Theatre in Manhattan. Click here to purchase your tickets at the special Fall Discount price.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/10/10/radio-itvt-jarred-wilichinsky-vp-of-video-monetization-at-cbs-interactiveWed, 10 Oct 2018 18:30:00 +0000Tracy SwedlowIn this, the first of a series of interviews with the winners of the Awards for Leadership in Interactive Television (which were presented last June at TVOT SF 2018), Jarred Wilichinsky, VP of Video Monetization and Operations at CBS Interactive,...
(Note: TVOT NYC 2018 will take place December 6th at the SVA Theatre in Manhattan. Click here to purchase your tickets at the special Fall Discount price.)]]>2074falsefullhttps://www.spreaker.com/episode/t-time-netflix-interactivity-dtc-avod-innovid-s-ott-composer-sony-t-commerce--17196352
In this week's episode, we talk about interactive storytelling from Netflix, direct-to-consumer AVOD and Connekt-Powered T-commerce on Sony Smart TV's and Blu-ray disc players. In addition, Innovid CTO, Tal Chalozin, joins us to discuss how the company is enabling interactive ads across many connected TV devices.

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/10/03/t-time-netflix-interactivity-dtc-avod-innovids-ott-composer-sony-t-commerceWed, 03 Oct 2018 04:00:00 +0000Tracy SwedlowWe're pleased to present another episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and...
In this week's episode, we talk about interactive storytelling from Netflix, direct-to-consumer AVOD and Connekt-Powered T-commerce on Sony Smart TV's and Blu-ray disc players. In addition, Innovid CTO, Tal Chalozin, joins us to discuss how the company is enabling interactive ads across many connected TV devices.

 

 ]]>2299connekt,innovid,interactive tv,netflix,sonyfalsefullhttps://www.spreaker.com/episode/introducing-t-time-our-new-podcast-on-the-news--17196353
This episode covers such topics as Comcast's acquisition of Sky; Facebook's new Portal smart display; Amazon's new Fire TV Recast OTA DVR; the newly announced commerce partnership between Amazon and Snapchat; the ongoing Senate hearing on federal privacy legislation; and more.

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets here before midnight September 30th to receive the Early-Bird Discount--a $300 savings on the regular price!)

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/09/27/introducing-t-time--our-new-podcast-on-the-newsThu, 27 Sep 2018 06:00:00 +0000Tracy SwedlowToday we're pleased to present the first episode of "T Time," a regular podcast featuring news and analysis of the latest developments in advanced TV and video. A joint project between ITVT and nScreenMedia, "T Time" is hosted by ITVT's Founder and...
This episode covers such topics as Comcast's acquisition of Sky; Facebook's new Portal smart display; Amazon's new Fire TV Recast OTA DVR; the newly announced commerce partnership between Amazon and Snapchat; the ongoing Senate hearing on federal privacy legislation; and more.

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets here before midnight September 30th to receive the Early-Bird Discount--a $300 savings on the regular price!)

 

 ]]>2684comcast,itvt,nscreenmedia,television,tvfalsefullhttps://www.spreaker.com/episode/is-bigger-always-better-a-discussion-about-tv-data-and-social-networks-at-tvot--17196357
"In biology, size determines many things--metabolism, acceptable shapes of bodies, volume-to-height ratios. They call this the 3/4 power-scaling rule, and it's manifest throughout the natural world. In social systems, similar laws pervade that order everything from the ratios of the sizes of cities, the frequency of words, the popularity of content, and the return on movies. These patterns beg the question as to whether such orderings are the result of our nature or our social order. 

How does this matter to TV and advertising? Many of the same questions persist? Why are big shows more valuable? Why do shows scale the way they do? What are the implications as more and more content appears on closed systems? And what of advertising? 

This panel will attempt to ask some of these fundamental questions in an era when share viewing means something very different than it was years ago." Panelists included:

• Colin Dixon, Chief Analyst, nScreenMedia

• Ethan Dreilinger, Senior Client Solutions Engineer, IBM Watson Media

• Seth Haberman, President, Sense Education (Moderator)

• Ryan Reed, Director of Innovation, TV/Video, Lotame

• Anne Schelle, Managing Director, Pearl TV

• Shereta Williams, President, Videa

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets here before midnight September 30th to receive the Early-Bird Discount--a $300 savings on the regular price!)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/09/21/is-bigger-always-better-a-discussion-about-tv-data-and-social-networks-at-tvotFri, 21 Sep 2018 05:00:00 +0000Tracy SwedlowThanks to the generosity of Lotame, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "Is Bigger Always Better? A Discussion about TV, Data and Social Networks." The session was described in the show...
"In biology, size determines many things--metabolism, acceptable shapes of bodies, volume-to-height ratios. They call this the 3/4 power-scaling rule, and it's manifest throughout the natural world. In social systems, similar laws pervade that order everything from the ratios of the sizes of cities, the frequency of words, the popularity of content, and the return on movies. These patterns beg the question as to whether such orderings are the result of our nature or our social order. 

How does this matter to TV and advertising? Many of the same questions persist? Why are big shows more valuable? Why do shows scale the way they do? What are the implications as more and more content appears on closed systems? And what of advertising? 

This panel will attempt to ask some of these fundamental questions in an era when share viewing means something very different than it was years ago." Panelists included:

• Colin Dixon, Chief Analyst, nScreenMedia

• Ethan Dreilinger, Senior Client Solutions Engineer, IBM Watson Media

• Seth Haberman, President, Sense Education (Moderator)

• Ryan Reed, Director of Innovation, TV/Video, Lotame

• Anne Schelle, Managing Director, Pearl TV

• Shereta Williams, President, Videa

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets here before midnight September 30th to receive the Early-Bird Discount--a $300 savings on the regular price!)

 ]]>2957lotame,pearl tv,sense education,tvot,videafalsefullhttps://www.spreaker.com/episode/radio-itvt-rich-affannato-co-founder-and-ceo-stage-network--17196356http://www.watchstage.com, as well as via apps for AppleTV, iOS and Android (a Roku app is slated to launch soon).

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, STAGE's co-founder and CEO, Rich Affannato, a Tony and Drama Desk-nominated Broadway producer, discusses how the new service came into being and how he expects it to evolve going forward.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/09/18/radio-itvt-rich-affannato-co-founder-and-ceo-stage-networkTue, 18 Sep 2018 05:30:00 +0000Tracy SwedlowSTAGE, a premium streaming network devoted to the world of theatre, is set to launch next month. The network, which recently began offering previews of its offerings and which will continue to offer non-members a limited selection of programming on...http://www.watchstage.com, as well as via apps for AppleTV, iOS and Android (a Roku app is slated to launch soon).

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, STAGE's co-founder and CEO, Rich Affannato, a Tony and Drama Desk-nominated Broadway producer, discusses how the new service came into being and how he expects it to evolve going forward.

 ]]>2656ott,radio itvt,stage,stage network,theaterfalsefullhttps://www.spreaker.com/episode/radio-itvt-acr-and-measurement-at-tvot-sf-2018--17196361
"Smart TVs are predicted to be in 75% of all American homes within the next three years and the Automatic Content Recognition (ACR) data from those smart TVs is changing the way the industry looks at measurement. ACR data, which measures viewing from any and every device, is being used to power everything from multitouch attribution to dynamic ad insertion on linear TV. This panel will look at how ACR data is shaking up the industry, who the major players are, how the industry is dealing with privacy concerns and what the future of measurement will look like." Panelists included:
Jonathan Bokor, 2018 AdMonsters Power List HonoreeJason Bolles, Managing Director, Video Personalization, GracenoteCathy Hetzel, Executive Vice President, comScoreSean Muller, CEO, iSpot.tvZeev Neumeier, Founder, InscapeVik Sharma, SVP of Client Leadership, Kantar MediaAlan Wolk, Co-Founder/Lead Analyst, TV[R]EV (Moderator)
 

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets herebefore midnight this Friday to receive the Super-Early-Bird Discount--a 40% savings on the regular price!)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/09/11/radio-itvt-acr-and-measurement-at-tvot-sf-2018Tue, 11 Sep 2018 03:30:00 +0000Tracy SwedlowThanks to the generosity of Kantar Media, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows: "Smart TVs are predicted to be...
"Smart TVs are predicted to be in 75% of all American homes within the next three years and the Automatic Content Recognition (ACR) data from those smart TVs is changing the way the industry looks at measurement. ACR data, which measures viewing from any and every device, is being used to power everything from multitouch attribution to dynamic ad insertion on linear TV. This panel will look at how ACR data is shaking up the industry, who the major players are, how the industry is dealing with privacy concerns and what the future of measurement will look like." Panelists included:
Jonathan Bokor, 2018 AdMonsters Power List HonoreeJason Bolles, Managing Director, Video Personalization, GracenoteCathy Hetzel, Executive Vice President, comScoreSean Muller, CEO, iSpot.tvZeev Neumeier, Founder, InscapeVik Sharma, SVP of Client Leadership, Kantar MediaAlan Wolk, Co-Founder/Lead Analyst, TV[R]EV (Moderator)
 

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets herebefore midnight this Friday to receive the Super-Early-Bird Discount--a 40% savings on the regular price!)

 ]]>2884falsefullhttps://www.spreaker.com/episode/radio-itvt-otter-media-keynote-at-tvot-sf-2018--17196358
"Fragmentation is the best thing that ever happened to TV--endless choices mean viewers only engage with the content and creators they love. As they shift from passive audiences to empowered fandoms, viewers take on a greater sense of ownership and deeper emotional intensity that manifests itself in ways traditional TV never imagined. 

Otter Media gets to see these thriving fandoms up close every day at Rooster Teeth, Crunchyroll, VRV, Hello Sunshine, and Fullscreen. Brand partners come on board to be sponsors--alongside the fan sponsors who were there first--thus fueling the fandom and being embraced as welcomed contributors to the community instead of interrupters of content. 

Alan Beard, Chief Brand Officer of Otter Media (a joint-venture between The Chernin Group and AT&T), will dig into these insights and more, including the uniqueness of identity media economies, the end of generational marketing, and the seemingly irresolvable tension between passion and scale."

Please note that audio recordings of all 37 sessions (including panels, keynotes and firesides) from TVOT SF 2018 are now available for purchase.

The recordings are priced at $100 per session. However, we are offering substantial discounts for bulk purchases, as well as to TVOT SF 2018 speakers, sponsors and attendees. To inquire about discounts, please email us at tracyswedlow@gmail.com.

To purchase an audio recording of a TVOT SF 2018 session, just click on its listing below.

(We will be announcing the date and location of our next TV of Tomorrow Show event, TVOT NYC, shortly. Stay tuned!)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/08/08/radio-itvt-otter-media-keynote-at-tvot-sf-2018Wed, 08 Aug 2018 19:30:00 +0000Tracy SwedlowITVT is pleased to make available free of charge an audio recording of a TVOT SF 2018 keynote, featuring Alan Beard, Chief Brand Officer of Otter Media (of which AT&T just became the sole owner). The session was described in the show brochure as...
"Fragmentation is the best thing that ever happened to TV--endless choices mean viewers only engage with the content and creators they love. As they shift from passive audiences to empowered fandoms, viewers take on a greater sense of ownership and deeper emotional intensity that manifests itself in ways traditional TV never imagined. 

Otter Media gets to see these thriving fandoms up close every day at Rooster Teeth, Crunchyroll, VRV, Hello Sunshine, and Fullscreen. Brand partners come on board to be sponsors--alongside the fan sponsors who were there first--thus fueling the fandom and being embraced as welcomed contributors to the community instead of interrupters of content. 

Alan Beard, Chief Brand Officer of Otter Media (a joint-venture between The Chernin Group and AT&T), will dig into these insights and more, including the uniqueness of identity media economies, the end of generational marketing, and the seemingly irresolvable tension between passion and scale."

Please note that audio recordings of all 37 sessions (including panels, keynotes and firesides) from TVOT SF 2018 are now available for purchase.

The recordings are priced at $100 per session. However, we are offering substantial discounts for bulk purchases, as well as to TVOT SF 2018 speakers, sponsors and attendees. To inquire about discounts, please email us at tracyswedlow@gmail.com.

To purchase an audio recording of a TVOT SF 2018 session, just click on its listing below.

(We will be announcing the date and location of our next TV of Tomorrow Show event, TVOT NYC, shortly. Stay tuned!)]]>1288at&t,fandom,fans,otter mediafalsefullhttps://www.spreaker.com/episode/radio-itvt-like-creator-jack-jerry--17196359
 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/07/25/radio-itvt-like-creator-jack-jerryWed, 25 Jul 2018 15:00:00 +0000Tracy SwedlowJack Jerry is a prominent creator on the social-video platform, Like. In this short interview with ITVT Editor-in-Chief, Tracy Swedlow, and ITVT Gen-Z Correspondent, Hannah Swedlow-Washbourne, which was recorded at VidCon last month, Jerry discusses...
 

 ]]>555falsefullhttps://www.spreaker.com/episode/radio-itvt-amazon-fire-tv-fireside-at-tvot-sf-2018--17196367
"In conversation with Janko Roettgers, Senior Silicon Valley Correspondent for Variety, Sandeep Gupta, VP of Product Development for Amazon Fire TV, will discuss Fire TV's evolution, its integration of voice technology, the impact of OTA on consumer viewing habits, how Amazon is attempting to simplify the entertainment experience for viewers, how technology is changing the way that consumers interact with their TVs, and more."

Please note that audio recordings of all 37 sessions (including panels, keynotes and firesides) from TVOT SF 2018 are now available for purchase.

The recordings are priced at $100 per session. However, we are offering substantial discounts for bulk purchases, as well as to TVOT SF 2018 speakers, sponsors and attendees. To inquire about discounts, please email us at tracyswedlow@gmail.com.

To purchase an audio recording of a TVOT SF 2018 session, please click here for the full listing.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/07/18/radio-itvt-amazon-fire-tv-fireside-at-tvot-sf-2018Wed, 18 Jul 2018 03:30:00 +0000Tracy SwedlowThanks to the generosity of Amazon Fire TV, ITVT is pleased to make available free of charge an audio recording of a TVOT SF 2018 fireside, featuring Sandeep Gupta, VP of Product Development at Amazon Fire TV, in conversation with Janko Roettgers,...
"In conversation with Janko Roettgers, Senior Silicon Valley Correspondent for Variety, Sandeep Gupta, VP of Product Development for Amazon Fire TV, will discuss Fire TV's evolution, its integration of voice technology, the impact of OTA on consumer viewing habits, how Amazon is attempting to simplify the entertainment experience for viewers, how technology is changing the way that consumers interact with their TVs, and more."

Please note that audio recordings of all 37 sessions (including panels, keynotes and firesides) from TVOT SF 2018 are now available for purchase.

The recordings are priced at $100 per session. However, we are offering substantial discounts for bulk purchases, as well as to TVOT SF 2018 speakers, sponsors and attendees. To inquire about discounts, please email us at tracyswedlow@gmail.com.

To purchase an audio recording of a TVOT SF 2018 session, please click here for the full listing.]]>1304amazon,firetv,ott,varietyfalsefullhttps://www.spreaker.com/episode/radio-itvt-tv-data-of-today-at-tvot-sf-2018--17196366
"This panel will explore what can be done with data currently within existing guidelines, and will also provide guidance on how companies can move quickly to adjust strategy in response to emerging regulations while focusing on data as a foundation for people-based marketing. From GDPR to GTFOH, the panel will cover all things data." 

Panelists included:
Lung Huang, Global SVP of Business Development, Merkle (Moderator)Prasad Joglekar, VP of Data Strategy and Solutions, ViacomNick MacShane, Senior Managing Director, Progress PartnersZeev Neumeier, Founder, InscapeBrian Wallach, Chief Revenue Officer, Advanced TV, FreeWheelBen Webb, Head of Data Supply and Growth, LiveRamp
Please note that audio recordings of all 37 sessions (including panels, keynotes and firesides) from TVOT SF 2018 are now available for purchase. The recordings are priced at $100 per session. However, we are offering substantial discounts for bulk purchases, as well as to TVOT SF 2018 speakers, sponsors and attendees. To inquire about discounts, please email us at tracyswedlow@gmail.com. To purchase an audio recording of a TVOT SF 2018 session, just click on its listing below.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/07/13/radio-itvt-tv-data-of-today-at-tvot-sf-2018Fri, 13 Jul 2018 05:30:00 +0000Tracy SwedlowThanks to the generosity of Inscape, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows: "This panel will explore what can be...
"This panel will explore what can be done with data currently within existing guidelines, and will also provide guidance on how companies can move quickly to adjust strategy in response to emerging regulations while focusing on data as a foundation for people-based marketing. From GDPR to GTFOH, the panel will cover all things data." 

Panelists included:
Lung Huang, Global SVP of Business Development, Merkle (Moderator)Prasad Joglekar, VP of Data Strategy and Solutions, ViacomNick MacShane, Senior Managing Director, Progress PartnersZeev Neumeier, Founder, InscapeBrian Wallach, Chief Revenue Officer, Advanced TV, FreeWheelBen Webb, Head of Data Supply and Growth, LiveRamp
Please note that audio recordings of all 37 sessions (including panels, keynotes and firesides) from TVOT SF 2018 are now available for purchase. The recordings are priced at $100 per session. However, we are offering substantial discounts for bulk purchases, as well as to TVOT SF 2018 speakers, sponsors and attendees. To inquire about discounts, please email us at tracyswedlow@gmail.com. To purchase an audio recording of a TVOT SF 2018 session, just click on its listing below.]]>3077data,inscape,merkle,tvot,viacomfalsefullhttps://www.spreaker.com/episode/radio-itvt-youtube-science-vlogger-john-michael-godier--17196362
Inquiries Welcome!

Subscribe to ITVT
Podcasts
Event Photos  
YouTube Channel]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/07/03/radio-itvt-youtube-science-vlogger-john-michael-godierTue, 03 Jul 2018 03:00:00 +0000Tracy SwedlowIn this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, YouTube science vlogger, John Michael Godier, discusses his eponymous channel and the ways in which it is monetized. Inquiries Welcome! Subscribe to ITVT Podcasts Event Photos  ...
Inquiries Welcome!

Subscribe to ITVT
Podcasts
Event Photos  
YouTube Channel]]>1849itvt,online,tv,tvot,youtubefalsefullhttps://www.spreaker.com/episode/radio-itvt-zeev-neumeier-founder-of-vizio-owned-acr-data-specialist-inscape--17196365
Note: Neumeier will be speaking on two panels at TVOT SF 2018: "ACR and Measurement" (11:05AM, June 13th); and "TV Data of Today" (9:05AM, June 14th).

Purchase your TVOT SF 2018 tickets here: http://thetvoftomorrowshow.com/register-tvot

View the show agenda here: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomorrow-show-2018-0

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/06/06/radio-itvt-zeev-neumeier-founder-of-vizio-owned-acr-data-specialist-inscapeWed, 06 Jun 2018 05:00:00 +0000Tracy SwedlowZeev Neumeier is the founder of Inscape, a provider of automatic content recognition (ACR) technologies and cross-screen metrics that is now a wholly owned subsidiary of Vizio. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he...
Note: Neumeier will be speaking on two panels at TVOT SF 2018: "ACR and Measurement" (11:05AM, June 13th); and "TV Data of Today" (9:05AM, June 14th).

Purchase your TVOT SF 2018 tickets here: http://thetvoftomorrowshow.com/register-tvot

View the show agenda here: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomorrow-show-2018-0

 

 ]]>2341falsefullhttps://www.spreaker.com/episode/radio-itvt-jenni-matz-director-of-the-television-academy-s-the-interviews--17196370
Jenni Matz, the Director of "The Interviews," recently spoke to ITVT Editor-in-Chief, Tracy Swedlow, about the new portal, its significance to the industry, and the Television Academy's plans for it going forward.

Reminder: ITVT's next TV of Tomorrow Show event, TVOT SF 2018, takes place less than two weeks from now, on June 13th and 14th in San Francisco:
Purchase your tickets here: http://tvotshow.com/register-tvotView the show agenda here: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomorrow-show-2018-0]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/05/31/radio-itvtjenni-matz-director-of-the-television-academys-the-interviewsThu, 31 May 2018 06:30:00 +0000Tracy SwedlowEarlier this month, the Television Academy Foundation launched a new online portal for "The Interviews: An Oral History of Television," its archive of recorded conversations with TV stars, show creators and behind-the-scenes innovators, spanning the...
Jenni Matz, the Director of "The Interviews," recently spoke to ITVT Editor-in-Chief, Tracy Swedlow, about the new portal, its significance to the industry, and the Television Academy's plans for it going forward.

Reminder: ITVT's next TV of Tomorrow Show event, TVOT SF 2018, takes place less than two weeks from now, on June 13th and 14th in San Francisco:
Purchase your tickets here: http://tvotshow.com/register-tvotView the show agenda here: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomorrow-show-2018-0]]>2084emmys,itvt,the interviews,tv academy,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-ted-malone-vp-of-consumer-products-and-services-tivo--17196376http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/05/24/radio-itvt-ted-malone-vp-of-consumer-products-and-services-tivoThu, 24 May 2018 05:00:00 +0000Tracy SwedlowTed Malone is VP of Consumer Products and Services at TiVo. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses, among other things, TiVo's move from hardware to software; its decision to integrate its products with...2292alexa,amazon,ott,tivo,vrfalsefullhttps://www.spreaker.com/episode/radio-itvt-youtube-creators-and-shorty-award-winners-kara-and-nate--17196369https://www.youtube.com/channel/UC4ijq8Cg-8zQKx8OH12dUSw), recently won the Shorty Award for "Best in Travel." The husband-and-wife team document their adventures as they try to meet their goal of traveling to 100 countries before Nate's 30th birthday in 2019. 

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, the couple--who began their travels in February, 2016 and who have now visited 72 countries--discuss the various ways in which they monetize their videos, the division of labor that enables them to travel inexpensively while producing content that's notable for its high production values, the story of how they decided to embark upon their grand tour of the world, their most memorable experiences, and much more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/05/09/radio-itvt-youtube-creators-and-shorty-award-winners-kara-and-nateWed, 09 May 2018 05:30:00 +0000Tracy SwedlowYouTube creators, Kara and Nate Buchanan (https://www.youtube.com/channel/UC4ijq8Cg-8zQKx8OH12dUSw), recently won the Shorty Award for "Best in Travel." The husband-and-wife team document their adventures as they try to meet their goal of traveling to...https://www.youtube.com/channel/UC4ijq8Cg-8zQKx8OH12dUSw), recently won the Shorty Award for "Best in Travel." The husband-and-wife team document their adventures as they try to meet their goal of traveling to 100 countries before Nate's 30th birthday in 2019. 

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, the couple--who began their travels in February, 2016 and who have now visited 72 countries--discuss the various ways in which they monetize their videos, the division of labor that enables them to travel inexpensively while producing content that's notable for its high production values, the story of how they decided to embark upon their grand tour of the world, their most memorable experiences, and much more.]]>2286kara and nate,shorty awards,tvot,youtube,youtube starsfalsefullhttps://www.spreaker.com/episode/radio-itvt-marc-hand-public-media-company-and-tim-hanlon-the-vertere-group--17196373
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Hanlon and Public Media Company CEO, Marc Hand, explain PMC's and PMVG's respective mandates and business models, discuss those organizations' efforts to raise awareness of ATSC 3.0 among public broadcasters and to encourage them to take advantage of the new technology, and outline what Hanlon will be doing to further those efforts in his new role.

(Note: Marc Hand and Tim Hanlon will both be speaking at the next TV of Tomorrow Show, June 13th-14th in San Francisco. Until midnight, April 30th, tickets are available at the Spring Discount price of $975. Purchase your tickets at: http://tvotshow.com/register-tvot) ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/04/25/radio-itvt-marc-hand-public-media-company-and-tim-hanlon-the-vertere-groupWed, 25 Apr 2018 05:30:00 +0000Tracy SwedlowPublic Media Company (PMC), a non-profit strategic consulting firm that assists public broadcasters with business development and technology and service innovation, earlier this month hired Tim Hanlon--CEO of investment-advisory and strategic...
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Hanlon and Public Media Company CEO, Marc Hand, explain PMC's and PMVG's respective mandates and business models, discuss those organizations' efforts to raise awareness of ATSC 3.0 among public broadcasters and to encourage them to take advantage of the new technology, and outline what Hanlon will be doing to further those efforts in his new role.

(Note: Marc Hand and Tim Hanlon will both be speaking at the next TV of Tomorrow Show, June 13th-14th in San Francisco. Until midnight, April 30th, tickets are available at the Spring Discount price of $975. Purchase your tickets at: http://tvotshow.com/register-tvot) ]]>2592falsefullhttps://www.spreaker.com/episode/radio-itvt-ron-downey-co-founder-and-ceo-of-ott-ux-specialist-massive--17196371
(Note: Our next TV of Tomorrow Show event, TVOT SF 2018, takes place June 13th-14th in San Francisco. To purchase your tickets at the special discount rate of $975, go to: http://tvotshow.com/register-tvot) ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/04/19/radio-itvt-ron-downey-co-founder-and-ceo-of-ott-ux-specialist-massiveThu, 19 Apr 2018 14:30:00 +0000Tracy SwedlowRon Downey is co-founder and CEO of London-based Massive, a company which enables broadcasters, telcos and content providers to present OTT user experiences to their audiences in such a way that "relevant content, promotions, offers and advertising...
(Note: Our next TV of Tomorrow Show event, TVOT SF 2018, takes place June 13th-14th in San Francisco. To purchase your tickets at the special discount rate of $975, go to: http://tvotshow.com/register-tvot) ]]>2896design,massive.co,ott,ui,uxfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-dylan-collins-ceo-of-superawesome--17196377
Dylan Collins is CEO of SuperAwesome, a provider of technology that is designed to enable "the global under-13 audience" to engage safely with digital media while maintaining their digital privacy. The company--which says that its technology footprint extends to almost half a billion children in North America, Europe and the APAC region, and which achieved profitability in Q4 2017-- recently launched a "content certification standard" for YouTube creators who are part of, or who target, the under-13 demographic. Some of its other offerings include Kidfluencer (billed as "kid-safe, brand-safe influencer marketing and content creation on YouTube") and AwesomeAds (billed as "the only ad platform built for the global kids' industry"). 

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Collins provides an overview of SuperAwesome's offerings and outlines the issues with social video and influencer marketing that they are designed to address. 

(Note: Dylan Collins will be speaking at our next TV of Tomorrow Show event, TVOT SF 2018, which takes place June 13th-14th in San Francisco. To purchase your tickets at the special discount rate of $975, go to: http://thetvoftomorrowshow.com/register-tvot) 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/04/12/radio-itvt-interview--dylan-collins-ceo-of-superawesomeThu, 12 Apr 2018 02:30:00 +0000Tracy Swedlow*Speaking at TVOT SF 2018! Dylan Collins is CEO of SuperAwesome, a provider of technology that is designed to enable "the global under-13 audience" to engage safely with digital media while maintaining their digital privacy. The company--which says...
Dylan Collins is CEO of SuperAwesome, a provider of technology that is designed to enable "the global under-13 audience" to engage safely with digital media while maintaining their digital privacy. The company--which says that its technology footprint extends to almost half a billion children in North America, Europe and the APAC region, and which achieved profitability in Q4 2017-- recently launched a "content certification standard" for YouTube creators who are part of, or who target, the under-13 demographic. Some of its other offerings include Kidfluencer (billed as "kid-safe, brand-safe influencer marketing and content creation on YouTube") and AwesomeAds (billed as "the only ad platform built for the global kids' industry"). 

In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Collins provides an overview of SuperAwesome's offerings and outlines the issues with social video and influencer marketing that they are designed to address. 

(Note: Dylan Collins will be speaking at our next TV of Tomorrow Show event, TVOT SF 2018, which takes place June 13th-14th in San Francisco. To purchase your tickets at the special discount rate of $975, go to: http://thetvoftomorrowshow.com/register-tvot) 

 ]]>2108children,kids,superawesome,television,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-with-youtube-star-mike-chen--17196378
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Chen describes his portfolio of channels, how they came into being, and how they are produced; explains how the channels are monetized and how they have been impacted by the recent changes in YouTube's advertising algorithm; shares his views on influencer-marketing agencies; discusses how he is working to distribute his content on new platforms in addition to YouTube (among other things, he recently made a deal with Twitch); recounts some of the highlights of his career as a YouTube star; outlines his plans for the future; and more.

(Note: ITVT's next TV of Tomorrow Show event, TVOT SF 2018, takes place June 13th-14th in San Francisco. To purchase your tickets at the special discount rate of $975, go to: http://thetvoftomorrowshow.com/register-tvot) 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/04/09/radio-itvt-interview-with-youtube-star-mike-chenMon, 09 Apr 2018 18:30:00 +0000Tracy SwedlowMike Chen is the creator and host of Strictly Dumpling, Beyond Science and a number of other YouTube channels, which to date have collectively garnered around 4 million subscribers and half a billion views.  In this recorded interview with ITVT...
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Chen describes his portfolio of channels, how they came into being, and how they are produced; explains how the channels are monetized and how they have been impacted by the recent changes in YouTube's advertising algorithm; shares his views on influencer-marketing agencies; discusses how he is working to distribute his content on new platforms in addition to YouTube (among other things, he recently made a deal with Twitch); recounts some of the highlights of his career as a YouTube star; outlines his plans for the future; and more.

(Note: ITVT's next TV of Tomorrow Show event, TVOT SF 2018, takes place June 13th-14th in San Francisco. To purchase your tickets at the special discount rate of $975, go to: http://thetvoftomorrowshow.com/register-tvot) 

 ]]>2922food,international,mike chen,youtube,youtube starfalsefullhttps://www.spreaker.com/episode/radio-itvt-sandro-catanzaro-co-founder-and-chief-innovation-officer-dataxu--17196382
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and how they relate to ACR, blockchain, machine-learning and other emerging technologies; and outlines the company's roadmap for the coming months and years.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/04/05/radio-itvt-sandro-catanzaro-co-founder-and-chief-innovation-officer-dataxuThu, 05 Apr 2018 04:30:00 +0000Tracy SwedlowSandro Catanzaro is Co-Founder and Chief Innovation Officer of dataxu, a company which specializes in the application of data to advertising on TV and other platforms, and which among other things last year launched a self-serve platform for...
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Catanzaro discusses dataxu's solutions for data-driven TV advertising--which ultimately have their origins in research on decision science that he conducted at MIT for NASA; explains how those solutions enable an understanding of viewer and consumer behavior, and how they relate to ACR, blockchain, machine-learning and other emerging technologies; and outlines the company's roadmap for the coming months and years.]]>2264falsefullhttps://www.spreaker.com/episode/radio-itvt-exclusive-iab-tech-lab-releases-guidelines-for-identifier--17196381
ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (such as Ad-ID) and emerging technologies (such as blockchain); identifies the challenges that need to be addressed in order to ensure their broad implementation; and discusses some of the other initiatives the IAB is currently working on.

http://itvt.com/podcast

http://tvotshow.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/04/03/radio-itvt-exclusive-iab-tech-lab-releases-guidelines-for-identifierTue, 03 Apr 2018 14:00:00 +0000Tracy SwedlowExclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms" ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their...
ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (such as Ad-ID) and emerging technologies (such as blockchain); identifies the challenges that need to be addressed in order to ensure their broad implementation; and discusses some of the other initiatives the IAB is currently working on.

http://itvt.com/podcast

http://tvotshow.com]]>2284advertising,iab,identifiers,spotxfalsefullhttps://www.spreaker.com/episode/radio-itvt-abbey-thomas-chief-marketing-officer-tremor-video-dsp--17196379
(Note: the next TV of Tomorrow Show, TVOT SF 2018, will take place June 13th-14th in San Francisco. The deadline for buying your tickets at the Early-Bird rate of $875 is midnight this Saturday, March 31st.. Register here: http://tvotshow.com/register-tvot.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/03/28/radio-itvt-abbey-thomas-chief-marketing-officer-tremor-video-dspWed, 28 Mar 2018 04:30:00 +0000Tracy SwedlowAbbey Thomas is Chief Marketing Officer of Tremor Video DSP, the company created last year when Tremor Video (now Telaria) sold its demand-side programmatic video platform to Israeli mobile advertising company, Taptica, for $50 million. In this...
(Note: the next TV of Tomorrow Show, TVOT SF 2018, will take place June 13th-14th in San Francisco. The deadline for buying your tickets at the Early-Bird rate of $875 is midnight this Saturday, March 31st.. Register here: http://tvotshow.com/register-tvot.)]]>1866advertising,dsp,itvt,programmatic,tremor video dspfalsefullhttps://www.spreaker.com/episode/radio-itvt-making-cross-platform-measurement-make-sense-at-tvot-nyc-2017--17196380
"No area of measurement is of greater importance today than cross-platform. The desire for a consistent metric that can be applied from TV to digital is uniform across the industry, but the approaches and methodologies being advocated to accomplish this are far from universally agreed to. In this special panel, the leader of the organization that is setting standards for cross-platform measurement, and the leaders of the organizations that are helping to ensure their adoption, as well as the leading providers of content and ad identifiers that will enable effective measurement, will come together to discuss where we stand and what lies ahead. 

Join representatives from the MRC, the 4A's, the ANA and IAB, working collectively as 3MS (Making Measurement Make Sense), along with the heads of Ad-ID and EIDR, to learn what standards exist today for cross-platform measurement, what standards are yet to come and why such standards hold the best hope for coming to agreement on a consistent metric." Panelists included:
Harold Geller, Executive Director, Ad-IDGeorge Ivie, CEO/Executive Director, MRC (Moderator)Louis Jones, EVP of Media and Data, 4A'sWill Kreth, Executive Director, EIDRChris Kuist, SVP of Research and Impact, IABBill Tucker, EVP, ANA
(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Early-Bird rate of $875. Purchase your tickets here: http://tvotshow.com/register-tvot.)

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/03/20/radio-itvt-making-cross-platform-measurement-make-sense-at-tvot-nyc-2017Tue, 20 Mar 2018 06:00:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "Making Cross-Platform Measurement Make Sense." The session was described in the show brochure as follows: "No area of measurement is of greater importance today than...
"No area of measurement is of greater importance today than cross-platform. The desire for a consistent metric that can be applied from TV to digital is uniform across the industry, but the approaches and methodologies being advocated to accomplish this are far from universally agreed to. In this special panel, the leader of the organization that is setting standards for cross-platform measurement, and the leaders of the organizations that are helping to ensure their adoption, as well as the leading providers of content and ad identifiers that will enable effective measurement, will come together to discuss where we stand and what lies ahead. 

Join representatives from the MRC, the 4A's, the ANA and IAB, working collectively as 3MS (Making Measurement Make Sense), along with the heads of Ad-ID and EIDR, to learn what standards exist today for cross-platform measurement, what standards are yet to come and why such standards hold the best hope for coming to agreement on a consistent metric." Panelists included:
Harold Geller, Executive Director, Ad-IDGeorge Ivie, CEO/Executive Director, MRC (Moderator)Louis Jones, EVP of Media and Data, 4A'sWill Kreth, Executive Director, EIDRChris Kuist, SVP of Research and Impact, IABBill Tucker, EVP, ANA
(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Early-Bird rate of $875. Purchase your tickets here: http://tvotshow.com/register-tvot.)

 

 ]]>2831falsefullhttps://www.spreaker.com/episode/radio-itvt-brendan-gahan-founder-of-influencer-marketing-agency-epic-signal--17196384
 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/03/15/radio-itvt-brendan-gahan-founder-of-influencer-marketing-agency-epic-signalThu, 15 Mar 2018 02:30:00 +0000Tracy SwedlowBrendan Gahan is founder of influencer-marketing agency, Epic Signal. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he discusses how the company finds influencers and builds long-term partnerships with them; how it manages...
 

 ]]>2656brendan gahan,epic signal,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-atsc-3-0-super-session-at-tvot-nyc-2017--17196390
"ATSC 3.0 looms large in the future of television, with the capability of delivering multichannel broadcast pay-TV and other services to virtually every home-based and mobile device without cables, satellites or wires of any kind. It's a massive undertaking that many of us are struggling to pin down. TVOT NYC 2017 will endeavor to further your understanding with this two-part Super-Session: Part 1 will focus on the consumer products and content that ATSC 3.0 will deliver; Part 2 will focus on how the ATSC 3.0 platforms and partnerships will be configured to make it all work." Panelists included:
Eric Anderson, SVP/Chief Partnership Officer, VeranceGuillaume Bonnard, VP of Global Sales and Services, Thomson BroadcastScott L. Brown, SVP of Engineering and Strategic Relations, NielsenRich Chernock, Chair, ATSC Technical Group/Chief Science Officer, Triveni DigitalChet Dagit, CEO, Lokita SolutionsMary Ann Halford, Senior Advisor, Pearl TVRick Howe, The iTV Doctor (Moderator)John Lawson, Executive Director, AWARN AllianceLouis Libin, Senior Director of New Technology, Sinclair Broadcast GroupMadeleine Noland, Consultant, Standard Technology & Development Team, Convergence R&D Lab, LGSo Vang, VP of Advanced Technology, National Association of Broadcasters (NAB)
 

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Early-Bird rate of $875. Purchase your tickets here: http://tvotshow.com/register-tvot.)

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/03/08/radio-itvt-atsc-30-super-session-at-tvot-nyc-2017Thu, 08 Mar 2018 06:00:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2017 "ATSC 3.0 Super-Session." The session was described in the show brochure as follows: "ATSC 3.0 looms large in the future of television, with the capability of delivering multichannel...
"ATSC 3.0 looms large in the future of television, with the capability of delivering multichannel broadcast pay-TV and other services to virtually every home-based and mobile device without cables, satellites or wires of any kind. It's a massive undertaking that many of us are struggling to pin down. TVOT NYC 2017 will endeavor to further your understanding with this two-part Super-Session: Part 1 will focus on the consumer products and content that ATSC 3.0 will deliver; Part 2 will focus on how the ATSC 3.0 platforms and partnerships will be configured to make it all work." Panelists included:
Eric Anderson, SVP/Chief Partnership Officer, VeranceGuillaume Bonnard, VP of Global Sales and Services, Thomson BroadcastScott L. Brown, SVP of Engineering and Strategic Relations, NielsenRich Chernock, Chair, ATSC Technical Group/Chief Science Officer, Triveni DigitalChet Dagit, CEO, Lokita SolutionsMary Ann Halford, Senior Advisor, Pearl TVRick Howe, The iTV Doctor (Moderator)John Lawson, Executive Director, AWARN AllianceLouis Libin, Senior Director of New Technology, Sinclair Broadcast GroupMadeleine Noland, Consultant, Standard Technology & Development Team, Convergence R&D Lab, LGSo Vang, VP of Advanced Technology, National Association of Broadcasters (NAB)
 

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Early-Bird rate of $875. Purchase your tickets here: http://tvotshow.com/register-tvot.)

 

 ]]>5351atsc 3.0,broadcasting,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-keynote-by-jenny-burke-svp-of-ad-sales-strategy-at-nbcuniversal--17196383
"As audience fragmentation continues, hear from Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal, about how the largest portfolio of creative content in television prepares for a future where consumer choices for media consumption are limitless."



(Note: our next TV of Tomorrow Show event, TVOT SF 2018, takes place June 13th-14th in San Francisco. To find out more about the show, visit: http://www.tvotshow.com; to purchase tickets at the special Early-Bird rate of $875, visit: http://tvotshow.com/register-tvot) ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/03/06/radio-itvt-keynote-by-jenny-burke-svp-of-ad-sales-strategy-at-nbcuniversalTue, 06 Mar 2018 03:00:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2017 advertising keynote by Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal. The session was described in the show brochure as follows: "As audience fragmentation continues,...
"As audience fragmentation continues, hear from Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal, about how the largest portfolio of creative content in television prepares for a future where consumer choices for media consumption are limitless."



(Note: our next TV of Tomorrow Show event, TVOT SF 2018, takes place June 13th-14th in San Francisco. To find out more about the show, visit: http://www.tvotshow.com; to purchase tickets at the special Early-Bird rate of $875, visit: http://tvotshow.com/register-tvot) ]]>1418nbc,nbcuniversal,tv,tv of television,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-shereta-williams-co-founder-and-president-videa--17196388
(Note: Shereta Williams will be speaking at our next TV of Tomorrow Show event, TVOT SF 2018, June 13th-14th in San Francisco. To find out more about the show, visit: http://www.tvotshow.com; to purchase early-bird tickets, visit: http://thetvoftomorrowshow.com/register-tvot) ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/03/01/radio-itvt-interview--shereta-williams-co-founder-and-president-videaThu, 01 Mar 2018 06:30:00 +0000Tracy SwedlowShereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Williams...
(Note: Shereta Williams will be speaking at our next TV of Tomorrow Show event, TVOT SF 2018, June 13th-14th in San Francisco. To find out more about the show, visit: http://www.tvotshow.com; to purchase early-bird tickets, visit: http://thetvoftomorrowshow.com/register-tvot) ]]>2017events,tvot,videafalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-sean-muller-founder-and-ceo-of-ispot-tv--17196391
(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here: http://tvotshow.com/register-tvot.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/02/15/radio-itvt-interview-sean-muller-founder-and-ceo-of-ispottvThu, 15 Feb 2018 05:30:00 +0000Tracy SwedlowSean Muller is Founder and CEO of iSpot.tv, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent...
(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here: http://tvotshow.com/register-tvot.)]]>2419advertising,analytics,ispot.tv,television,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-digital-chiefs-roundtable-at-tvot-nyc-2017--17196400
 

"This session will bring together a circle of 'digital chiefs' from established networks, studios and other players to discuss the new platforms and technologies with which they are engaging; the strategies that are driving this engagement; the new entertainment experiences and business models these digital leaders are eyeing, as they embrace OTT, social video, artificial intelligence, VR/AR, IoT, eSports and other innovations; the ways in which their companies as a whole will be impacted by the need to reinvent themselves for the digital age; the research-and-development infrastructure those companies are putting in place in order to foster innovation; and what they are developing as a result of their R&D. To catalyze discussion, the panel will also include a representative of a new platform that is widely expected to have a significant impact on TV and video entertainment in the coming years." Panelists included:

 

• Jonathan Dakss, Chief Digital Officer, EPIX

• Arthur Orduna, Chief Innovation Officer, Avis-Budget

• John Penney, EVP of Consumer Business Development and Partnerships, Twentieth Century Fox

• Tim Hanlon, CEO, The Vertere Group (Moderator)

• Puja Vohra, EVP of Marketing and Digital, truTV

 

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/02/13/radio-itvt-digital-chiefs-roundtable-at-tvot-nyc-2017Tue, 13 Feb 2018 04:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Digital Chiefs Roundtable." The session was described in the show brochure as follows:   "This session will bring together a circle of 'digital chiefs' from established...
 

"This session will bring together a circle of 'digital chiefs' from established networks, studios and other players to discuss the new platforms and technologies with which they are engaging; the strategies that are driving this engagement; the new entertainment experiences and business models these digital leaders are eyeing, as they embrace OTT, social video, artificial intelligence, VR/AR, IoT, eSports and other innovations; the ways in which their companies as a whole will be impacted by the need to reinvent themselves for the digital age; the research-and-development infrastructure those companies are putting in place in order to foster innovation; and what they are developing as a result of their R&D. To catalyze discussion, the panel will also include a representative of a new platform that is widely expected to have a significant impact on TV and video entertainment in the coming years." Panelists included:

 

• Jonathan Dakss, Chief Digital Officer, EPIX

• Arthur Orduna, Chief Innovation Officer, Avis-Budget

• John Penney, EVP of Consumer Business Development and Partnerships, Twentieth Century Fox

• Tim Hanlon, CEO, The Vertere Group (Moderator)

• Puja Vohra, EVP of Marketing and Digital, truTV

 

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here.)]]>3068falsefullhttps://www.spreaker.com/episode/the-new-mainstream-media-social-video-and-its-implications-at-tvot-nyc-2017--17196392
"90% of the mainstream media is owned by six companies. Yet the emerging mainstream--social video--is a distributed network of content creators who are going direct-to-audience. This session will a) explore the ways in which social video and the new paradigms (for creators, for content, and for the relationship with the audience) to which it has given rise will change the nature of television; and b) ask what role the established media companies will have to play as social video becomes the new mainstream. Will those companies still be relevant? Will it even be possible for content producers to assert authority amidst the democratization of video? What is the future of TV in an age of fragmented attention? And what new possibilities--and pitfalls--will emerge?" Panelists included:
Chris Castallo, Head of Development, Verizon go90Mike Chen ("Strictly Dumpling"), YouTube StarMarc Hustvedt, CEO, Above AverageSteve Oh, Chief Business Officer, The Young TurksBob Sullivan, SVP of Programming, TEGNATracy Swedlow, Editor-in-Chief, ITVT (Moderator)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/02/08/the-new-mainstream-media-social-video-and-its-implications-at-tvot-nyc-2017Thu, 08 Feb 2018 06:00:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "The New Mainstream Media: Social Video and Its Implications." The session was described in the show brochure as follows: "90% of the mainstream media is owned by six...
"90% of the mainstream media is owned by six companies. Yet the emerging mainstream--social video--is a distributed network of content creators who are going direct-to-audience. This session will a) explore the ways in which social video and the new paradigms (for creators, for content, and for the relationship with the audience) to which it has given rise will change the nature of television; and b) ask what role the established media companies will have to play as social video becomes the new mainstream. Will those companies still be relevant? Will it even be possible for content producers to assert authority amidst the democratization of video? What is the future of TV in an age of fragmented attention? And what new possibilities--and pitfalls--will emerge?" Panelists included:
Chris Castallo, Head of Development, Verizon go90Mike Chen ("Strictly Dumpling"), YouTube StarMarc Hustvedt, CEO, Above AverageSteve Oh, Chief Business Officer, The Young TurksBob Sullivan, SVP of Programming, TEGNATracy Swedlow, Editor-in-Chief, ITVT (Moderator)]]>2901television,tv,tvot,verizon go90,youtubefalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-anthony-smith-chaigneau-of-nagra--17196398
 

 

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/02/06/radio-itvt-interview-anthony-smith-chaigneau-of-nagraTue, 06 Feb 2018 07:30:00 +0000Tracy SwedlowIn this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, NAGRA's Anthony Smith-Chaigneau, who leads product marketing for the company's embedded connectware, UI/UX and set-top box solutions, discusses how it is seeking to provide pay-TV...
 

 

 

 ]]>3267falsefullhttps://www.spreaker.com/episode/radio-itvt-michael-strober-evp-of-client-strategy-ad-innovation-turner--17196393
"The future of media and advertising will become what we imagine--and it will happen with unprecedented speed. We have the potential to realize exponentially better outcomes for consumers, advertisers and media companies by reimagining the purpose, form and measurement of advertising. Join Michael Strober, EVP of Client Strategy and Ad Innovation at Turner, for an exploration of our journey, and the things we can and should do now to transform the advertising value equation."

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/02/01/radio-itvt-michael-strober-evp-of-client-strategy-ad-innovation-turnerThu, 01 Feb 2018 06:30:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2017 keynote by Michael Strober, EVP of Client Strategy and Ad Innovation at Turner and Co-Head of Turner Ignite. The session was described in the show brochure as follows: "The future of...
"The future of media and advertising will become what we imagine--and it will happen with unprecedented speed. We have the potential to realize exponentially better outcomes for consumers, advertisers and media companies by reimagining the purpose, form and measurement of advertising. Join Michael Strober, EVP of Client Strategy and Ad Innovation at Turner, for an exploration of our journey, and the things we can and should do now to transform the advertising value equation."

(Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Super-Early-Bird rate of $775, representing a 40% discount on the full price. Purchase your tickets here.)]]>873television,turner,turner ignite,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-nyc-2017-innovation-keynote-by-jesse-redniss-of-tbs-and-tnt--17196394
"Today, more than ever, viewer engagement is fragmented across screens, but one constant remains: When presented with long-form video content, consumers opt for the largest screen available. Long-form content (greater than 20 minutes in length) represents the majority of time spent watching video across all screen sizes, at 63%. The average consumer spends 3x more time watching long-form video on a big screen than they do on mobile screens. Additionally, research shows that while more than 85% of the long-form entertainment consumed on mobile devices is watched within the home, the biggest challenge for content owners has been creating a frictionless consumer experience that bridges mobile content viewing with the biggest screens in the home. Until now…

Join TBS and TNT Chief Innovation Officer, Jesse Redniss, as he presents an in-depth case study on the networks' innovative solution that utilizes Vizbee Casting Technology to connect the viewer experience chasm of mobile discovery to television screens. With more than six months of learning and data that includes long-form dramas, comedy and even live events like baseball and the NBA, Redniss will provide insight into the adoption of this capability and discuss the ongoing evolution of consumer viewing habits and the impact of this evolution on the future of entertainment."

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/01/25/radio-itvt-tvot-nyc-2017-innovation-keynote-by-jesse-redniss-of-tbs-and-tntThu, 25 Jan 2018 06:00:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2017 Innovation Keynote by Jesse Redniss, Chief Innovation Officer of TBS and TNT. The keynote, entitled "Going Beyond the Box with Mobile + TV Synchronicity: An Exclusive Look at How TBS...
"Today, more than ever, viewer engagement is fragmented across screens, but one constant remains: When presented with long-form video content, consumers opt for the largest screen available. Long-form content (greater than 20 minutes in length) represents the majority of time spent watching video across all screen sizes, at 63%. The average consumer spends 3x more time watching long-form video on a big screen than they do on mobile screens. Additionally, research shows that while more than 85% of the long-form entertainment consumed on mobile devices is watched within the home, the biggest challenge for content owners has been creating a frictionless consumer experience that bridges mobile content viewing with the biggest screens in the home. Until now…

Join TBS and TNT Chief Innovation Officer, Jesse Redniss, as he presents an in-depth case study on the networks' innovative solution that utilizes Vizbee Casting Technology to connect the viewer experience chasm of mobile discovery to television screens. With more than six months of learning and data that includes long-form dramas, comedy and even live events like baseball and the NBA, Redniss will provide insight into the adoption of this capability and discuss the ongoing evolution of consumer viewing habits and the impact of this evolution on the future of entertainment."

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

 ]]>1371jesse redniss,tbs,tnt,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-datavision-killed-the-demographic-star-at-tvot-nyc-2017--17196401
"While a few doubters love to continue the narrative that targeting has gone too far and doesn't work, many of us who actually work in data know better. This session will give attendees an honest assessment of the current state of the industry, the latest techniques being used in the marketplace, and what it takes to be successful in a data-driven world. Hear from a panel of experts, who among other things will show why, while 2017 was good, 2018 will be even better. We have data to prove it…." Panelists included:

• Lung Huang, Global SVP of Business Development, Merkle (Moderator)

• Mike Katz, Enterprise Services Lead, LinkedIn 

• Allison Metcalfe, GM of LiveRamp TV, LiveRamp, an Acxiom Company

• Sandeep Milar, Global Head of Visa Advertising Solutions, Visa

• Mark Risis, Head of Global Data Partnerships, Watson Advertising, IBM 

 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/01/24/radio-itvt-datavision-killed-the-demographic-star-at-tvot-nyc-2017Wed, 24 Jan 2018 06:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "DataVision Killed the Demographic Star." The session was described in the show brochure as follows: "While a few doubters love to continue the narrative that targeting has...
"While a few doubters love to continue the narrative that targeting has gone too far and doesn't work, many of us who actually work in data know better. This session will give attendees an honest assessment of the current state of the industry, the latest techniques being used in the marketplace, and what it takes to be successful in a data-driven world. Hear from a panel of experts, who among other things will show why, while 2017 was good, 2018 will be even better. We have data to prove it…." Panelists included:

• Lung Huang, Global SVP of Business Development, Merkle (Moderator)

• Mike Katz, Enterprise Services Lead, LinkedIn 

• Allison Metcalfe, GM of LiveRamp TV, LiveRamp, an Acxiom Company

• Sandeep Milar, Global Head of Visa Advertising Solutions, Visa

• Mark Risis, Head of Global Data Partnerships, Watson Advertising, IBM 

 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

 ]]>2831big data,data,linkedin,ott,televisionfalsefullhttps://www.spreaker.com/episode/radio-itvt-diginets-at-tvot-nyc-2017--17196397
 

"This session will focus on the growing impact of digital/multicast networks on the landscape of TV advertising. A conservative estimate would be that digital multicast nets generate over $500 million in revenue, which will grow over the coming years as they expand their unique distribution ecosystem, build and grow their program and content offerings, and continue to siphon both viewers and revenue from more established program services and platforms. The panel will discuss and explore the ways these uniquely positioned channels are looking to grow their share of the viewership and advertising pie and are beginning to compete for general market dollars by offering advertisers different options and opportunities." Panelists included:

 

• Ron Garfield, EVP/General Manager, BUZZR

• Jon Lafayette, Business Editor, Broadcasting & Cable (Moderator)

• Todd Parkin, General Manager, MGM Networks

• Janet Schoff, President and CEO, T Media Sales

• Craig Schwarz, Short Form Media Group Director, Havas Edge

 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/01/22/radio-itvt-diginets-at-tvot-nyc-2017Mon, 22 Jan 2018 05:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Diginets: Why It's Time to Take the Multicast Business Seriously." The session was described in the show brochure as follows:   "This session will focus on the growing...
 

"This session will focus on the growing impact of digital/multicast networks on the landscape of TV advertising. A conservative estimate would be that digital multicast nets generate over $500 million in revenue, which will grow over the coming years as they expand their unique distribution ecosystem, build and grow their program and content offerings, and continue to siphon both viewers and revenue from more established program services and platforms. The panel will discuss and explore the ways these uniquely positioned channels are looking to grow their share of the viewership and advertising pie and are beginning to compete for general market dollars by offering advertisers different options and opportunities." Panelists included:

 

• Ron Garfield, EVP/General Manager, BUZZR

• Jon Lafayette, Business Editor, Broadcasting & Cable (Moderator)

• Todd Parkin, General Manager, MGM Networks

• Janet Schoff, President and CEO, T Media Sales

• Craig Schwarz, Short Form Media Group Director, Havas Edge

 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)]]>2637falsefullhttps://www.spreaker.com/episode/radio-itvt-ai-and-advertising-at-tvot-nyc-2017--17196406
"Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising not only more accurate but--thanks to AI-powered creative versioning--more engaging and viewable. This session will bring together representatives of companies that are pioneering the application of AI to advertising, in order to highlight and assess the most significant developments and achievements in the field to date, and to outline the challenges that must still be overcome before AI-powered advertising becomes the norm." Panelists include:
Lysa Banks, Head of Technical and Engineering Strategy, IBM Watson MediaSeth Haberman, President, Sense Education (Moderator)Richie Hyden, Co-Founder and COO, IRIS.TVTara Walpert Levy, VP of Agency and Media Solutions, GoogleTod Loofbourrow, CEO, ViralGainsDave Morgan, CEO, SimulmediaRyan Reed, Director of Innovation--TV/Video, Lotame
 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/01/17/radio-itvt-ai-and-advertising-at-tvot-nyc-2017Wed, 17 Jan 2018 06:30:00 +0000Tracy SwedlowITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "AI and Advertising." The session was described in the show brochure as follows: "Artificial intelligence (AI) holds great promise for TV and video advertising--offering the...
"Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising not only more accurate but--thanks to AI-powered creative versioning--more engaging and viewable. This session will bring together representatives of companies that are pioneering the application of AI to advertising, in order to highlight and assess the most significant developments and achievements in the field to date, and to outline the challenges that must still be overcome before AI-powered advertising becomes the norm." Panelists include:
Lysa Banks, Head of Technical and Engineering Strategy, IBM Watson MediaSeth Haberman, President, Sense Education (Moderator)Richie Hyden, Co-Founder and COO, IRIS.TVTara Walpert Levy, VP of Agency and Media Solutions, GoogleTod Loofbourrow, CEO, ViralGainsDave Morgan, CEO, SimulmediaRyan Reed, Director of Innovation--TV/Video, Lotame
 

 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)]]>2970ai,artificial intelligence,television,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-future-of-the-tv-viewing-experience-at-tvot-nyc-2017--17196402
"This session will bring together technology innovators and prominent TV/video UI/UX experts, in order to identify new technologies--including personalization, voice-activated AI, OTA-OTT integration, and more--that could have a major impact on the future of the viewing experience; and to attempt to visualize how fundamentally those technologies might change our relationship with the screen. Among other things, panelists will debate how designers can visualize the new viewing experiences that these technologies make possible in a way that truly takes into account their potential, rather than relying on old UI/UX paradigms; and discuss how imaginative and innovative design might accelerate--and lackluster design retard--the uptake of these new technologies." Panelists included:
Simon Applebaum, Host, "Tomorrow Will Be Televised"Fabian Birgfeld, CEO, W12 Studios (Moderator)Richard Dowling, VP of Product Services, ThinkAnalyticsGrant Hall, CEO, NuvyyoScott Henson, Director of Product Management, Fire TV, AmazonYiannis Pagkalos, Business Development Principal, GoogleDewey Reid, VP/Executive Creative Director, CNN
 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/01/11/radio-itvt-the-future-of-the-tv-viewing-experience-at-tvot-nyc-2017Thu, 11 Jan 2018 06:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Designer-Technologist Dialog on the Future of the TV Viewing Experience." The session was described in the show brochure as follows: "This session will bring together...
"This session will bring together technology innovators and prominent TV/video UI/UX experts, in order to identify new technologies--including personalization, voice-activated AI, OTA-OTT integration, and more--that could have a major impact on the future of the viewing experience; and to attempt to visualize how fundamentally those technologies might change our relationship with the screen. Among other things, panelists will debate how designers can visualize the new viewing experiences that these technologies make possible in a way that truly takes into account their potential, rather than relying on old UI/UX paradigms; and discuss how imaginative and innovative design might accelerate--and lackluster design retard--the uptake of these new technologies." Panelists included:
Simon Applebaum, Host, "Tomorrow Will Be Televised"Fabian Birgfeld, CEO, W12 Studios (Moderator)Richard Dowling, VP of Product Services, ThinkAnalyticsGrant Hall, CEO, NuvyyoScott Henson, Director of Product Management, Fire TV, AmazonYiannis Pagkalos, Business Development Principal, GoogleDewey Reid, VP/Executive Creative Director, CNN
 (Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)]]>2903design,itvt,tv of tomorrow,tvot,w12 studiosfalsefullhttps://www.spreaker.com/episode/radio-itvt-beyond-ott-delighting-the-audience-at-tvot-nyc-2017--17196405
 

"The ability to create moments of delight is a key strength of any great storyteller. 

 

During the past few years, where the models of delivery and consumption of TV have gone through huge transformation, the challenge has been to reach, grow--and keep--audiences on an ever-changing array of platforms. 

 

For the most part, linear TV has been shoved into mobile and OTT without much thought of the capabilities of these new platforms, and delighting the audience has gotten lost in the mix. 

 

Our panel of experts are leaders in storytelling across all types of genres and formats, from interactive shopping to news to VR. They share a common vision to delight and engage their audiences, and have succeeded at providing something of value that people actually want to engage with. 

 

We will discuss and share lessons learned in developing OTT strategies, growing audiences and monetizing them, and discuss the key challenges in creating interactive and immersive viewing experiences." Panelists included:
Laura Frankel, Director of Emerging and Alternative Platform Development, QVCEvonne Heyning, CEO, Light LodgesSarah Ioos, EVP of Revenue, MicJennifer Kavanagh, Founder, JK MediaClaire McHugh, CEO, Axonista (Moderator)
 

(Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/01/08/radio-itvt-beyond-ott-delighting-the-audience-at-tvot-nyc-2017Mon, 08 Jan 2018 17:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Beyond OTT: Delighting the Audience!" The session, which was presented by Axonista, was described in the show brochure as follows:   "The ability to create moments of...
 

"The ability to create moments of delight is a key strength of any great storyteller. 

 

During the past few years, where the models of delivery and consumption of TV have gone through huge transformation, the challenge has been to reach, grow--and keep--audiences on an ever-changing array of platforms. 

 

For the most part, linear TV has been shoved into mobile and OTT without much thought of the capabilities of these new platforms, and delighting the audience has gotten lost in the mix. 

 

Our panel of experts are leaders in storytelling across all types of genres and formats, from interactive shopping to news to VR. They share a common vision to delight and engage their audiences, and have succeeded at providing something of value that people actually want to engage with. 

 

We will discuss and share lessons learned in developing OTT strategies, growing audiences and monetizing them, and discuss the key challenges in creating interactive and immersive viewing experiences." Panelists included:
Laura Frankel, Director of Emerging and Alternative Platform Development, QVCEvonne Heyning, CEO, Light LodgesSarah Ioos, EVP of Revenue, MicJennifer Kavanagh, Founder, JK MediaClaire McHugh, CEO, Axonista (Moderator)
 

(Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)]]>2975falsefullhttps://www.spreaker.com/episode/radio-itvt-tv-or-not-tv-where-and-how-are-people-watching-video-today--17196403
"Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior. Whether through monitoring of all WiFi devices in the home, using ACR technology to capture cross-device activity, looking at social media to understand its relationship to television, or monitoring the attention of viewing to the big screen, this panel will provide the latest and greatest on TV audiences, and what that means for content providers, advertisers, and tech companies." Panelists included:
Dan Ackerman, Chief Revenue Officer, Samba TVAaron Fetters, SVP, National Agencies and CPG Business, comScore Helen Katz, SVP/Global Director of Media and Insights, Publicis Media (Moderator)Dan Schiffman, Chief Revenue Officer, TVision InsightsStuart Schwartzapfel, Head of Business Development and Accounts, Canvs
 

(Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2018/01/04/radio-itvt-tv-or-not-tv-where-and-how-are-people-watching-video-todayThu, 04 Jan 2018 08:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "TV or Not TV? Where and How Are People Watching Video Today?" The session was described in the show brochure as follows: "Ratings are up--or down. Viewers are...
"Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior. Whether through monitoring of all WiFi devices in the home, using ACR technology to capture cross-device activity, looking at social media to understand its relationship to television, or monitoring the attention of viewing to the big screen, this panel will provide the latest and greatest on TV audiences, and what that means for content providers, advertisers, and tech companies." Panelists included:
Dan Ackerman, Chief Revenue Officer, Samba TVAaron Fetters, SVP, National Agencies and CPG Business, comScore Helen Katz, SVP/Global Director of Media and Insights, Publicis Media (Moderator)Dan Schiffman, Chief Revenue Officer, TVision InsightsStuart Schwartzapfel, Head of Business Development and Accounts, Canvs
 

(Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)

 ]]>2790television,tomorrow,tv,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-mike-fitzsimmons-on-his-new-ai-powered-advertising-commerce-company--17196408
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Fitzsimmons discusses the four main elements of the company's platform--CARL (AI that processes and analyzes TV viewership, engagement and commerce data in order to provide predictive targeting, ad delivery and measurement); FLX (an ad-delivery platform, that enables creation, optimization and management of "in-moment" campaigns from a centralized interface); Transakt (tcommerce technology, for which Connekt recently received a patent); and Datascope (reporting and analytics); explains how the company was formed and how it draws on Delivery Agent's tcommerce heritage; outlines its plans for the future; and more.

http://itvt.com/podcast

http://tvotshow.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/11/04/radio-itvt-mike-fitzsimmons-on-his-new-ai-powered-advertising-commerce-companySat, 04 Nov 2017 23:30:00 +0000Tracy SwedlowLast month, Connekt--a company which offers an artificial intelligence (AI)-powered, "in-content," transactional advertising engine that allows viewers to interact with ads and content in real time and provides them with an instant path to...
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Fitzsimmons discusses the four main elements of the company's platform--CARL (AI that processes and analyzes TV viewership, engagement and commerce data in order to provide predictive targeting, ad delivery and measurement); FLX (an ad-delivery platform, that enables creation, optimization and management of "in-moment" campaigns from a centralized interface); Transakt (tcommerce technology, for which Connekt recently received a patent); and Datascope (reporting and analytics); explains how the company was formed and how it draws on Delivery Agent's tcommerce heritage; outlines its plans for the future; and more.

http://itvt.com/podcast

http://tvotshow.com]]>1886artificial intelligence,connekt,itvt,mike fitzsimmons,radio itvtfalsefullhttps://www.spreaker.com/episode/radio-itvt-lotame-s-ryan-reed-on-the-company-s-new-aitv-audience-intelligence--17196414
Late last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly formed aiTV division, whose customers include NBCUniversal and Hearst. 

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ryan Reed, Lotame's Director of Innovation for TV and Video, provides an overview of the new products and of the company's work in the audience-intelligence space in general.

Videoof Lotame's platform: https://www.youtube.com/watch?v=IEbABzee824

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/10/18/radio-itvt-lotames-ryan-reed-on-the-companys-new-aitv-audience-intelligenceWed, 18 Oct 2017 20:00:00 +0000Tracy SwedlowInterview: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence Products Late last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence...
Late last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly formed aiTV division, whose customers include NBCUniversal and Hearst. 

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ryan Reed, Lotame's Director of Innovation for TV and Video, provides an overview of the new products and of the company's work in the audience-intelligence space in general.

Videoof Lotame's platform: https://www.youtube.com/watch?v=IEbABzee824

 ]]>2732ai,itvt,lotame,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-mike-gaston-founder-ceo-of-cut-com-part-2--17196407
In this second installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston discusses the content that Cut.com produces, how the company is scaling through organic growth, its roadmap for the future, and more.

(Note: Mike Gaston will be speaking at TVOT NYC, December 7th at the SVA Theatre in Manhattan's Chelsea disctrict. Buy your tickets here: http://thetvoftomorrowshow.com/register-tvot]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/10/10/radio-itvt-mike-gaston-founder-ceo-of-cutcom-part-2Tue, 10 Oct 2017 05:00:00 +0000Tracy SwedlowMike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others. In this second installment of a two-part interview...
In this second installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston discusses the content that Cut.com produces, how the company is scaling through organic growth, its roadmap for the future, and more.

(Note: Mike Gaston will be speaking at TVOT NYC, December 7th at the SVA Theatre in Manhattan's Chelsea disctrict. Buy your tickets here: http://thetvoftomorrowshow.com/register-tvot]]>1698cut.com,mike gaston,online content,television,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-mike-gaston-founder-and-ceo-of-cut-com-part-i--17196410
In this first installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston explains why Cut.com focuses exclusively on social video, how the company views the various platforms on which it distributes its work, how it funds and monetizes its content, and how the ultimate goal of that content is to promote empathy.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/10/06/radio-itvt-mike-gaston-founder-and-ceo-of-cutcom-part-iFri, 06 Oct 2017 04:30:00 +0000Tracy SwedlowMike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others.  In this first installment of a two-part interview...
In this first installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston explains why Cut.com focuses exclusively on social video, how the company views the various platforms on which it distributes its work, how it funds and monetizes its content, and how the ultimate goal of that content is to promote empathy.]]>1653cut.com,mike gaston,social video,television,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-john-penney-evp-consumer-biz-dev-partnerships-20th-century-fox--17196411
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Penney explains how Twentieth Century Fox is not only working to bring its content to new platforms, but is seeking to use those platforms to generate new kinds of consumer data that will enable it to make its content more discoverable, viewable and monetizable.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/09/20/radio-itvt-john-penney-evp-consumer-biz-dev-partnerships--20th-century-foxWed, 20 Sep 2017 05:00:00 +0000Tracy SwedlowEarlier this year, Twentieth Century Fox named John Penney (whose career includes stints at Starz, Lionsgate, HBO and beyond) EVP of Consumer Business Development and Partnerships, tasking him with accelerating the development and distribution of the...
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Penney explains how Twentieth Century Fox is not only working to bring its content to new platforms, but is seeking to use those platforms to generate new kinds of consumer data that will enable it to make its content more discoverable, viewable and monetizable.]]>325520th century fox,data,fox,john penney,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-tv-worth-watching-in-a-multiplatform-age-at-tvot-sf-2017--17196418
"As television increasingly becomes a multiplatform and social medium--distributed on, and even developed for, social-video platforms that hardly lend themselves to TV's traditionally high production values; frequently monetized via the 'branded-content' model, with all the inherent compromises to quality and integrity that that would seem to entail; and presented not as the fixed expression of an auteur's vision, but as something that can be constantly changed via the audience's interactions with it--will it still be worth watching? Is there a risk that its quality will decline as traditional standards for TV excellence become obsolete, or will a new set of criteria emerge for judging what is quality TV in a multiplatform era? In other words, is it possible yet to envision a 'poetics' (in the Aristotelian sense) of multiplatform, social TV? This keynote session will bring together prominent experts on what makes for quality television, in order to address these questions and provide examples of new forms of programming that have achieved excellence despite the great changes the medium is undergoing." Participants included:
David Bianculli, Guest Host/TV Critic, "Fresh Air" (NPR); Founder and Editor, TVWorthWatching.comBen Mankiewicz, Host, Turner Classic Movies/Commentator, The Young TurksSeth Shapiro, Co-Governor, Interactive Media, Television AcademyTracy Swedlow, Editor-in-Chief, [itvt] (Moderator)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/09/14/radio-itvt-tv-worth-watching-in-a-multiplatform-age-at-tvot-sf-2017Thu, 14 Sep 2017 05:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside, "TV Worth Watching in a Multiplatform Age." The session was described in the show brochure as follows: "As television increasingly becomes a multiplatform and...
"As television increasingly becomes a multiplatform and social medium--distributed on, and even developed for, social-video platforms that hardly lend themselves to TV's traditionally high production values; frequently monetized via the 'branded-content' model, with all the inherent compromises to quality and integrity that that would seem to entail; and presented not as the fixed expression of an auteur's vision, but as something that can be constantly changed via the audience's interactions with it--will it still be worth watching? Is there a risk that its quality will decline as traditional standards for TV excellence become obsolete, or will a new set of criteria emerge for judging what is quality TV in a multiplatform era? In other words, is it possible yet to envision a 'poetics' (in the Aristotelian sense) of multiplatform, social TV? This keynote session will bring together prominent experts on what makes for quality television, in order to address these questions and provide examples of new forms of programming that have achieved excellence despite the great changes the medium is undergoing." Participants included:
David Bianculli, Guest Host/TV Critic, "Fresh Air" (NPR); Founder and Editor, TVWorthWatching.comBen Mankiewicz, Host, Turner Classic Movies/Commentator, The Young TurksSeth Shapiro, Co-Governor, Interactive Media, Television AcademyTracy Swedlow, Editor-in-Chief, [itvt] (Moderator)]]>1676television,tv,tv critics,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-death-of-the-remote-and-the-rise-of-the-conversational-ui--17196413
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "The Death of the Remote, and the Rise of the Conversational UI." The session was described in the show brochure as follows:

"For years now, the remote has defined the limitations of user interface (UI) design for the big-screen experience. Menus, rails and walls of image tiles arguably hinder users and make content discovery a real pain point across all platforms. However, new advances in voice technology, machine learning and data analytics promise to liberate digital design from past constraints and make it easier for users to navigate the media landscape.

This session will discuss--from a business, technology and design perspective--the opportunities and challenges in implementing a conversational UI, the state of the technology that underlies it, and some of the solutions currently in the marketplace." Panelists included:

 
• Fabian Birgfeld, CEO, W12 Studios (Moderator)• Scott Francis, CTO, THX• Shawn Johnson, VP of Experience Design, NBCUniversal• Arthur Orduna, Chief Innovation Officer, Avis Budget Group• Dewey Reid, VP/Executive Creative Director, CNN• Margret Schmidt, Chief Design Officer, TiVo• Zane Vella, VP of Product--Strategic Planning and Development, Comcast
 

(Note: The deadline for purchasing tickets for TVOT NYC 2017 (December 7th) at the Super-Early-Bird rate of $675 is midnight, Tuesday September 12th. Buy your tickets here.)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/09/07/radio-itvt-the-death-of-the-remote-and-the-rise-of-the-conversational-uiThu, 07 Sep 2017 05:00:00 +0000Tracy Swedlow"The Death of the Remote, and the Rise of the Conversational UI" at TVOT SF 2017 [itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "The Death of the Remote, and the Rise of the Conversational UI." The session was...
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "The Death of the Remote, and the Rise of the Conversational UI." The session was described in the show brochure as follows:

"For years now, the remote has defined the limitations of user interface (UI) design for the big-screen experience. Menus, rails and walls of image tiles arguably hinder users and make content discovery a real pain point across all platforms. However, new advances in voice technology, machine learning and data analytics promise to liberate digital design from past constraints and make it easier for users to navigate the media landscape.

This session will discuss--from a business, technology and design perspective--the opportunities and challenges in implementing a conversational UI, the state of the technology that underlies it, and some of the solutions currently in the marketplace." Panelists included:

 
• Fabian Birgfeld, CEO, W12 Studios (Moderator)• Scott Francis, CTO, THX• Shawn Johnson, VP of Experience Design, NBCUniversal• Arthur Orduna, Chief Innovation Officer, Avis Budget Group• Dewey Reid, VP/Executive Creative Director, CNN• Margret Schmidt, Chief Design Officer, TiVo• Zane Vella, VP of Product--Strategic Planning and Development, Comcast
 

(Note: The deadline for purchasing tickets for TVOT NYC 2017 (December 7th) at the Super-Early-Bird rate of $675 is midnight, Tuesday September 12th. Buy your tickets here.)

 ]]>3178television,tv,tv of tomorrow,tvot,ui/uxfalsefullhttps://www.spreaker.com/episode/radio-itvt-how-to-mobilize-a-content-team-at-tvot-sf-2017--17196423
"The content marketplace is unstable terrain, and our industries rely on visionary talent to imagine its new frontiers. The problem: we rely on anachronistic methods when we organize our content teams around old processes, homogenous perspectives, and echo-chamber logic. In the era of fragmented attention, how do we recruit and manage teams that generate novel and compelling stories? How do we cultivate creative intuition without straitjacketing it into reductive, pseudo-industrial procedure? And in what formation must our content teams position themselves to be resilient and adaptive, as tastes, technologies, and ways of watching proliferate or evaporate altogether? 

Invited to this panel are leaders at the vanguard of digital content, whose collective experience has generated billions of views: together, their work represents a movement that already rivals the reach of the Gutenberg Bible. Their diverse sets of experience prime them to discuss the possibilities and perils of team-building in times where nothing is certain." Panelists included:
Michael Gaston, CEO, Cut.com (Moderator)Aaron Godfred, VP of Content and Partnerships, OmazeWeston Green, VP of Video, DoseMatthew Levin, CEO, Donut MediaChad Mumm, VP of Vox Entertainment/Creative Director, Vox Media
 

(Note: We have just announced that our next event, TVOT NYC 2017, will take place December 7th. Until September 12th, tickets will be available at the Super-Early-Bird price of $675. Purchase your tickets here.)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/08/30/radio-itvt-how-to-mobilize-a-content-team-at-tvot-sf-2017Wed, 30 Aug 2017 05:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "How to Mobilize a Content Team." The session was described in the show brochure as follows: "The content marketplace is unstable terrain, and our industries rely on...
"The content marketplace is unstable terrain, and our industries rely on visionary talent to imagine its new frontiers. The problem: we rely on anachronistic methods when we organize our content teams around old processes, homogenous perspectives, and echo-chamber logic. In the era of fragmented attention, how do we recruit and manage teams that generate novel and compelling stories? How do we cultivate creative intuition without straitjacketing it into reductive, pseudo-industrial procedure? And in what formation must our content teams position themselves to be resilient and adaptive, as tastes, technologies, and ways of watching proliferate or evaporate altogether? 

Invited to this panel are leaders at the vanguard of digital content, whose collective experience has generated billions of views: together, their work represents a movement that already rivals the reach of the Gutenberg Bible. Their diverse sets of experience prime them to discuss the possibilities and perils of team-building in times where nothing is certain." Panelists included:
Michael Gaston, CEO, Cut.com (Moderator)Aaron Godfred, VP of Content and Partnerships, OmazeWeston Green, VP of Video, DoseMatthew Levin, CEO, Donut MediaChad Mumm, VP of Vox Entertainment/Creative Director, Vox Media
 

(Note: We have just announced that our next event, TVOT NYC 2017, will take place December 7th. Until September 12th, tickets will be available at the Super-Early-Bird price of $675. Purchase your tickets here.)

 ]]>2676content,cut.com,donut media,tvot,vox mediafalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-sf-2017-keynote-founders-of-the-young-turks-on-their-origins--17196415
[itvt] is pleased to present an audio recording of the TVOT SF 2017 keyote by Cenk Uygur and Ben Mankiewicz, co-founders of the online/social-video news organization, The Young Turks. The keynote was described in the show brochure as follows: 

"Described by The Independent as 'the most watched online news show in the world,' The Young Turks has received well over 3 billion views on YouTube, where it currently garners over 200 million views per month. The left-leaning program is also the number-one news and politics show with Millennials, according to data from comScore, Tubular Labs and OpenSlate; and has given rise to The Young Turks Network, an MCN that distributes an extensive line-up of programming on YouTube, Roku, Hulu and other platforms.

In this keynote session, The Young Turks co-founders, CEO Cenk Uygur and commentator Ben Mankiewicz, will discuss the strategic decisions--as well as the broader social, cultural and political shifts--that have given rise to the show's success; and outline how they expect The Young Turks show and network to evolve and expand going forward."

(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/08/14/radio-itvt-tvot-sf-2017-keynote-founders-of-the-young-turks-on-their-originsMon, 14 Aug 2017 06:30:00 +0000Tracy SwedlowTVOT SF 2017 Keynote: Cenk Uygur and Ben Mankiewicz of The Young Turks [itvt] is pleased to present an audio recording of the TVOT SF 2017 keyote by Cenk Uygur and Ben Mankiewicz, co-founders of the online/social-video news organization, The Young...
[itvt] is pleased to present an audio recording of the TVOT SF 2017 keyote by Cenk Uygur and Ben Mankiewicz, co-founders of the online/social-video news organization, The Young Turks. The keynote was described in the show brochure as follows: 

"Described by The Independent as 'the most watched online news show in the world,' The Young Turks has received well over 3 billion views on YouTube, where it currently garners over 200 million views per month. The left-leaning program is also the number-one news and politics show with Millennials, according to data from comScore, Tubular Labs and OpenSlate; and has given rise to The Young Turks Network, an MCN that distributes an extensive line-up of programming on YouTube, Roku, Hulu and other platforms.

In this keynote session, The Young Turks co-founders, CEO Cenk Uygur and commentator Ben Mankiewicz, will discuss the strategic decisions--as well as the broader social, cultural and political shifts--that have given rise to the show's success; and outline how they expect The Young Turks show and network to evolve and expand going forward."

(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)

 ]]>1939itvt,the young turks,tv of tomorrow,tvot,young turksfalsefullhttps://www.spreaker.com/episode/radio-itvt-showrunner-panel-at-tvot-sf-2017--17196416
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "World-Building Showrunners: Creating and Promoting Genre Content in the Multiplatform Age." The session was described in the show brochure as follows:

"The present era of multiplatform television, widely considered to be a golden age of high-quality content, relies heavily on world-building by innovative and often experienced showrunners. 

 

Conditioned by exposure to increasingly well-realized TV worlds, from the sci-fi/dystopian/futuristic to the challenging realities of American cities, audiences have high expectations of content worlds and the writers who create them. 

 

This panel will feature renowned sci-fi writer and showrunner Ronald D. Moore (Star Trek TNG and DS9, Battlestar Galactica, Outlander); The Man in the High Castle Co-Executive Producer William N. Fordes (Law and Order); and ascendant digital showrunner John Cabrera (H+: The Digital Series, August One). It will be moderated by [itvt] columnist, Lisa Crawford.

 

Topics of discussion will include: How TV creators have planted the seeds of a future that sometimes (at least partially) comes to pass--in culture, technology, or in other ways; whether world-building has evolved at the creative and management levels, affecting the approach to storytelling and writers' rooms; and what it's like to engage with fans across platforms, and respond to their expectations, as the master of a particular world.

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/08/09/radio-itvt-showrunner-panel-at-tvot-sf-2017Wed, 09 Aug 2017 03:30:00 +0000Tracy SwedlowRadio [itvt]: Showrunner Panel at TVOT SF 2017: Ronald D. Moore, William N. Fordes, John Cabrera [itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "World-Building Showrunners: Creating and Promoting Genre Content in...
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "World-Building Showrunners: Creating and Promoting Genre Content in the Multiplatform Age." The session was described in the show brochure as follows:

"The present era of multiplatform television, widely considered to be a golden age of high-quality content, relies heavily on world-building by innovative and often experienced showrunners. 

 

Conditioned by exposure to increasingly well-realized TV worlds, from the sci-fi/dystopian/futuristic to the challenging realities of American cities, audiences have high expectations of content worlds and the writers who create them. 

 

This panel will feature renowned sci-fi writer and showrunner Ronald D. Moore (Star Trek TNG and DS9, Battlestar Galactica, Outlander); The Man in the High Castle Co-Executive Producer William N. Fordes (Law and Order); and ascendant digital showrunner John Cabrera (H+: The Digital Series, August One). It will be moderated by [itvt] columnist, Lisa Crawford.

 

Topics of discussion will include: How TV creators have planted the seeds of a future that sometimes (at least partially) comes to pass--in culture, technology, or in other ways; whether world-building has evolved at the creative and management levels, affecting the approach to storytelling and writers' rooms; and what it's like to engage with fans across platforms, and respond to their expectations, as the master of a particular world.

 

 ]]>3032itvt,showrunner,showrunners,television,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-connected-cars-smart-cities-self-driving-vehicles-and-video--17196417
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "Moving Pictures"--Speeding to the Intersection of Future Mobility and Video." The session was described in the show brochure as follows:

"Connected cars, smart cities, autonomous self-driving vehicles, mobility-on-demand....The global transportation and mobility industry is rapidly evolving, and the advent of disruptive new elements, such as connected and autonomous cars, is creating new opportunities for digital video content, advertising and services to be offered to a new interactive viewership market: the connected driver and the autonomous 'rider.'

This session will feature experts from the mobility and transportation industry who are helping to lead these revolutionary changes in the US and abroad. " Panelists included:
Sean Behr, CEO, Stratim SystemsAlex Castellarnau, VP of UX/UI, NIOScott Deaver, EVP/CMO, Avis Budget ZipcarArthur Orduna, Chief Innovation Officer, Avis Budget Group (Moderator)Mark Platshon, Founder/Managing Director, Icebreaker Ventures Autonomous World Fund
 

(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)

 

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/08/02/radio-itvt-connected-cars-smart-cities-self-driving-vehicles-and-videoWed, 02 Aug 2017 06:00:00 +0000Tracy SwedlowConnected Cars, Smart Cities, Self-Driving Vehicles and Mobility-On-Demand at TVOT SF 2017 [itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "Moving Pictures"--Speeding to the Intersection of Future Mobility and...
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "Moving Pictures"--Speeding to the Intersection of Future Mobility and Video." The session was described in the show brochure as follows:

"Connected cars, smart cities, autonomous self-driving vehicles, mobility-on-demand....The global transportation and mobility industry is rapidly evolving, and the advent of disruptive new elements, such as connected and autonomous cars, is creating new opportunities for digital video content, advertising and services to be offered to a new interactive viewership market: the connected driver and the autonomous 'rider.'

This session will feature experts from the mobility and transportation industry who are helping to lead these revolutionary changes in the US and abroad. " Panelists included:
Sean Behr, CEO, Stratim SystemsAlex Castellarnau, VP of UX/UI, NIOScott Deaver, EVP/CMO, Avis Budget ZipcarArthur Orduna, Chief Innovation Officer, Avis Budget Group (Moderator)Mark Platshon, Founder/Managing Director, Icebreaker Ventures Autonomous World Fund
 

(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)

 

 

 ]]>3200autonomous vehicles,avs,connected cars,evs,smart citiesfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-sf-2017-keynote-chris-ripley-president-and-ceo-of-sinclair--17196421
"Under Chris Ripley's leadership, Sinclair Broadcast Group has been at the forefront of driving advanced-TV innovation, particularly when it comes to pushing forward adoption of the new ATSC 3.0 standard. This year alone, the company has teamed with Nexstar and Univision on an ATSC 3.0 consortium tasked with "promot[ing] innovation and develop[ing] and explor[ing] products and services associated with ATSC 3.0 and monetization opportunities such as spectrum utilization, virtual MVPD platforms, multicast channels, automotive applications, single frequency networks and wireless data applications, among others"; and has also announced a program to give away 1 million ATSC 3.0 receiver chips to mobile phone manufacturers. And Sinclair's efforts to boost ATSC 3.0 aren't the only area in which the company is driving innovation: it recently announced plans for a programmatic ad-selling co-op for TV stations, and its pending acquisition of Tribune is widely expected to open up substantial amounts of inventory for addressable TV.

In this keynote fireside chat with Rick Howe, The iTV Doctor, Ripley will outline the various ways in which Sinclair is embracing advanced-TV innovation; discuss the importance of ATSC 3.0 to broadcast television's future; and explain why he believes local broadcasters are in the catbird seat when it comes to bringing about the TV of Tomorrow."

http://itvt.com - news, interviews

http://thetvoftomorrowshow.com  - bi-annual conference (SF & NYC)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/07/17/radio-itvt-tvot-sf-2017-keynote-chris-ripley-president-and-ceo-of-sinclairMon, 17 Jul 2017 01:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside which featured Chris Ripley, President and CEO of Sinclair Broadcast Group, in conversation with Rick Howe, The iTV Doctor The session was described in the show...
"Under Chris Ripley's leadership, Sinclair Broadcast Group has been at the forefront of driving advanced-TV innovation, particularly when it comes to pushing forward adoption of the new ATSC 3.0 standard. This year alone, the company has teamed with Nexstar and Univision on an ATSC 3.0 consortium tasked with "promot[ing] innovation and develop[ing] and explor[ing] products and services associated with ATSC 3.0 and monetization opportunities such as spectrum utilization, virtual MVPD platforms, multicast channels, automotive applications, single frequency networks and wireless data applications, among others"; and has also announced a program to give away 1 million ATSC 3.0 receiver chips to mobile phone manufacturers. And Sinclair's efforts to boost ATSC 3.0 aren't the only area in which the company is driving innovation: it recently announced plans for a programmatic ad-selling co-op for TV stations, and its pending acquisition of Tribune is widely expected to open up substantial amounts of inventory for addressable TV.

In this keynote fireside chat with Rick Howe, The iTV Doctor, Ripley will outline the various ways in which Sinclair is embracing advanced-TV innovation; discuss the importance of ATSC 3.0 to broadcast television's future; and explain why he believes local broadcasters are in the catbird seat when it comes to bringing about the TV of Tomorrow."

http://itvt.com - news, interviews

http://thetvoftomorrowshow.com  - bi-annual conference (SF & NYC)]]>1208broadcasting,broadcasting live,sinclair,television,tvfalsefullhttps://www.spreaker.com/episode/keynote-fireside-with-sam-matheny-cto-of-the-nab-at-tvot-sf-2017--17196420
[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside, "I Didn't Know Broadcast Could Do That!," which featured Sam Matheny, EVP and CTO of the National Association of Broadcasters (NAB), in conversation with Colin Dixon, Founder and Chief Analyst of nScreenMedia The session, which covered the new ATSC 3.0 standard and other topics, was described in the show brochure as follows:

"Think broadcasting is being left in the dust by Internet delivery? Think again. Broadcasting is about to get an upgrade that brings it crashing into the 21st century. Not only will broadcasting become part of the Internet, it will be able to deliver an experience to rival the best movie theaters have to offer. And do it all without any buffering, ever. Come to this session to learn about the new broadcast features you can take advantage of to make your content shine on every screen in a viewer's possession. You'll also hear about new business models and approaches broadcasters and content providers can take advantage of to broaden their revenue-earning potential."

(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/07/11/keynote-fireside-with-sam-matheny-cto-of-the-nab-at-tvot-sf-2017Tue, 11 Jul 2017 04:30:00 +0000Tracy SwedlowKeynote Fireside with Sam Matheny, CTO of the NAB, at TVOT SF 2017 [itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside, "I Didn't Know Broadcast Could Do That!," which featured Sam Matheny, EVP and CTO of the National...
[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside, "I Didn't Know Broadcast Could Do That!," which featured Sam Matheny, EVP and CTO of the National Association of Broadcasters (NAB), in conversation with Colin Dixon, Founder and Chief Analyst of nScreenMedia The session, which covered the new ATSC 3.0 standard and other topics, was described in the show brochure as follows:

"Think broadcasting is being left in the dust by Internet delivery? Think again. Broadcasting is about to get an upgrade that brings it crashing into the 21st century. Not only will broadcasting become part of the Internet, it will be able to deliver an experience to rival the best movie theaters have to offer. And do it all without any buffering, ever. Come to this session to learn about the new broadcast features you can take advantage of to make your content shine on every screen in a viewer's possession. You'll also hear about new business models and approaches broadcasters and content providers can take advantage of to broaden their revenue-earning potential."

(Note: We will be publishing audio and video recordings of a range of TVOT SF 2017 panels and keynotes over the coming weeks; and we will be announcing the next TVOT show shortly.)]]>1956atsc,atsc 3.0,broadcasting,nab,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-kirstin-benson-editorial-director-of-time-inc-s-instant--17196424
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, INSTANT's Editorial Director, Kirstin Benson, discusses the new platform and its growth and numbers to date; its multiplatform distribution strategy; best practices for creating native content for social-video platforms--and how the team that creates that content at INSTANT was built; new partnerships and alliances; monetization strategy; goals for the coming year; and much more.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/05/16/radio-itvt-kirstin-benson-editorial-director-of-time-incs-instantTue, 16 May 2017 03:17:42 +0000Tracy SwedlowLast year, Time, Inc. launched INSTANT, billed as a "mobile-first, all-video platform featuring...fresh news, features and exclusives about and by 'the new famous,' the digital artists of YouTube, Snapchat, Instagram, YouNow, Vine and other platforms...
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, INSTANT's Editorial Director, Kirstin Benson, discusses the new platform and its growth and numbers to date; its multiplatform distribution strategy; best practices for creating native content for social-video platforms--and how the team that creates that content at INSTANT was built; new partnerships and alliances; monetization strategy; goals for the coming year; and much more.

 ]]>1903instant,multiplatform,online video,social media,time inc.falsefullhttps://www.spreaker.com/episode/radio-itvt-steve-oh-of-the-young-turks-and-carrie-sheffield-of-bold-tv--17196425
In this lively, recorded conversation with [itvt] Editor-in-Chief, Tracy Swedlow, Sheffield and Oh discuss the origins, business strategies and political philosophies of their respective services; their plans for expansion (including incorporation into skinny bundles and partnerships with pay-TV networks); how they are attracting Millennial and Gen-Z audiences in an era when the audience for network and cable news is increasingly graying; which social-media and social-video platforms (including, of course, YouTube) their services have made use of and which have proven most--and least--effective; and much, much more. 

(Note: The TV of Tomorrow Show takes place in San Francisco June 28th-29th. Purchase your tickets before April 30th for a $300 discount: http://thetvoftomorrowshow.com/register-tvot)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/04/14/radio-itvt-steve-oh-of-the-young-turks-and-carrie-sheffield-of-bold-tvFri, 14 Apr 2017 16:58:34 +0000Tracy SwedlowCarrie Sheffield is founder of digital news service, Bold, and also (together with singer and activist, Clay Aiken) co-hosts the service's flagship program, "Bold TV," which is produced by Roker Labs. Steve Oh is Chief Business Officer of The Young...
In this lively, recorded conversation with [itvt] Editor-in-Chief, Tracy Swedlow, Sheffield and Oh discuss the origins, business strategies and political philosophies of their respective services; their plans for expansion (including incorporation into skinny bundles and partnerships with pay-TV networks); how they are attracting Millennial and Gen-Z audiences in an era when the audience for network and cable news is increasingly graying; which social-media and social-video platforms (including, of course, YouTube) their services have made use of and which have proven most--and least--effective; and much, much more. 

(Note: The TV of Tomorrow Show takes place in San Francisco June 28th-29th. Purchase your tickets before April 30th for a $300 discount: http://thetvoftomorrowshow.com/register-tvot)

 ]]>3531bold.global,itvt,politics,the young turks,tytfalsefullhttps://www.spreaker.com/episode/radio-itvt-alphonso-ceo-ashish-chordia-on-company-s-new-tv-data-solution--17196428
According to the company, Alphonso Insights--which is offered both in a free, "basic" version (for research, reporting and competitive comparisons of various campaign metrics) and in a paid-subscription version (the latter includes, among other things, closed-loop offline and online attribution)--is already being used by over 200 brands and agencies; and draws on a data set of linear-TV content that is "scraped" and catalogued automatically from 200+ broadcast and cable networks, and overlaid with advertising-consumption data from 30 million US households--all in real time. This, the company says, means that the solution "knows precisely what ads have aired alongside which programming [and] knows which viewers have been exposed to that content across its entire footprint."

Alphonso co-founder and CEO, Ashish Chordia, recently spoke to [itvt] Editor-in-Chief, Tracy Swedlow, about Alphonso Insights. An audio recording of the interview is available here. Attendees of this week's 4A's Transformation event in Los Angeles can also receive demos of the solution in Alphonso's booth (S3).\

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/04/04/radio-itvt--alphonso-ceo-ashish-chordia-on-companys-new-tv-data-solutionTue, 04 Apr 2017 11:33:28 +0000Tracy SwedlowTV data company, Alphonso, on Monday launched a software-as-a-service (SaaS) offering, dubbed Alphonso Insights, which is designed to enable agencies and brands to carry out real-time analysis of the consumption of TV content and advertising, and...
According to the company, Alphonso Insights--which is offered both in a free, "basic" version (for research, reporting and competitive comparisons of various campaign metrics) and in a paid-subscription version (the latter includes, among other things, closed-loop offline and online attribution)--is already being used by over 200 brands and agencies; and draws on a data set of linear-TV content that is "scraped" and catalogued automatically from 200+ broadcast and cable networks, and overlaid with advertising-consumption data from 30 million US households--all in real time. This, the company says, means that the solution "knows precisely what ads have aired alongside which programming [and] knows which viewers have been exposed to that content across its entire footprint."

Alphonso co-founder and CEO, Ashish Chordia, recently spoke to [itvt] Editor-in-Chief, Tracy Swedlow, about Alphonso Insights. An audio recording of the interview is available here. Attendees of this week's 4A's Transformation event in Los Angeles can also receive demos of the solution in Alphonso's booth (S3).\

 

 ]]>1902advertising,alphonso.tv,ott,television,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-new-linear-tv-live-scheduled-programming-on-social-media--17196427
"The past few months have seen the emergence of a new category of linear TV: live, scheduled, professionally produced programming delivered and (co-)viewed via Twitter, Facebook and other social-media platforms. 

Topics to be addressed include: What are the new programming genres emerging in the live social video space? How well are sports coverage, news reporting and other established live programming categories transitioning to this new medium? How should live social video programming be promoted to viewers and monetized--to what extent do we need new promotional strategies and new native advertising formats for this new medium? What considerations should the producers and distributors of live social programming take into account when deciding which platforms to work with? And what new technologies are being developed in order to facilitate the production and distribution--and enhance the viewing experience--of live, social programming? Panelists included:"

•    Mario Armstrong, Host, The Never Settle Show/On-Air Contributor, NBC TODAY

•    Jason George, CEO, Telescope

•    Dana Golden, EVP of Business Development, Silver Chalice Ventures

•    Mike Kelley, President of the Americas, Grabyo

•    Ronald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs

•    Jesse Redniss, Co-Founder, BRaVe Ventures (Moderator)

(Note: TVOT SF 2017 will take place June 28th-29th in the Presidio of San Francisco. Early-Bird Discount pricing ends at midnight, Friday March 31st. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/03/24/radio-itvt-the-new-linear-tv-live-scheduled-programming-on-social-media-1Fri, 24 Mar 2017 03:06:54 +0000Tracy Swedlow[itvt] is pleased to present audio of the TVOT NYC 2016 session, " The New Linear TV: Live Scheduled Programming on Social Media." The session was described in the show brochure as follows: "The past few months have seen the emergence of a new...
"The past few months have seen the emergence of a new category of linear TV: live, scheduled, professionally produced programming delivered and (co-)viewed via Twitter, Facebook and other social-media platforms. 

Topics to be addressed include: What are the new programming genres emerging in the live social video space? How well are sports coverage, news reporting and other established live programming categories transitioning to this new medium? How should live social video programming be promoted to viewers and monetized--to what extent do we need new promotional strategies and new native advertising formats for this new medium? What considerations should the producers and distributors of live social programming take into account when deciding which platforms to work with? And what new technologies are being developed in order to facilitate the production and distribution--and enhance the viewing experience--of live, social programming? Panelists included:"

•    Mario Armstrong, Host, The Never Settle Show/On-Air Contributor, NBC TODAY

•    Jason George, CEO, Telescope

•    Dana Golden, EVP of Business Development, Silver Chalice Ventures

•    Mike Kelley, President of the Americas, Grabyo

•    Ronald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs

•    Jesse Redniss, Co-Founder, BRaVe Ventures (Moderator)

(Note: TVOT SF 2017 will take place June 28th-29th in the Presidio of San Francisco. Early-Bird Discount pricing ends at midnight, Friday March 31st. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot)

 ]]>2632television,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-ashley-swartz-founder-and-ceo-of-furious-corp--17196426
(Note: Swartz will be speaking at The TV of Tomorrow Show  SF 2017, which will take place June 28th-29th in the Presidio of San Francisco. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/03/16/radio-itvt-ashley-swartz-founder-and-ceo-of-furious-corpThu, 16 Mar 2017 05:02:50 +0000Tracy SwedlowAshley Swartz, a high-profile figure in advanced-TV advertising circles, is founder and CEO of advertising technology company, Furious Corp. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Swartz discusses, among other things,...
(Note: Swartz will be speaking at The TV of Tomorrow Show  SF 2017, which will take place June 28th-29th in the Presidio of San Francisco. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot)

 ]]>1767ashley swartz,furious corp.,itvt,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-rise-of-branded-content-and-influencer-marketing-tvot-nyc--17196430
"It's no secret that branded content and influencer marketing are playing an increasingly important role in the social-video economy--and the past year has also seen several established television players--including, among others, Turner, A+E and 'Saturday Night Live'--announce major branded-content initiatives. This session will bring together representatives of several companies at the forefront of branded content and influencer marketing, in order to identify the most important things that agencies, brands, creators and other interested parties need to know about this emerging space. 

Topics to be addressed include: What are the pros and cons of the various social-video platforms--and the various genres of social-video programming--for influencer marketing and branded content? What regulatory pitfalls does this new industry face? How exactly does a piece of branded video programming 'go viral'? How to determine which influencer's public personality and audience demographics will prove most effective for marketing a specific brand? And how to ensure that branded content and influencer marketing--which are frequently targeted at sophisticated digital-native audiences--are engaging and entertaining, and not perceived by their targets simply as thinly disguised advertising?" Panelists included:
Naama Bloom, SVP of Integrated Marketing, SheKnows MediaPaul Furia, EVP of Creative Solutions, Studio71Jon Giegengack, Principal, Hub Research (Moderator)Jason Krebs, Head of Sales, Maker StudiosKaty Tyson, Director of Audience Development, CasperEd Wise, Chief Revenue Officer, Mashable]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/03/09/radio-itvt-the-rise-of-branded-content-and-influencer-marketing--tvot-nycThu, 09 Mar 2017 06:25:34 +0000Tracy Swedlow[itvt] is pleased to present video of the TVOT NYC 2016 session, "The Rise of Branded Content and Influencer Marketing." The session was described in the show brochure as follows: "It's no secret that branded content and influencer marketing are...
"It's no secret that branded content and influencer marketing are playing an increasingly important role in the social-video economy--and the past year has also seen several established television players--including, among others, Turner, A+E and 'Saturday Night Live'--announce major branded-content initiatives. This session will bring together representatives of several companies at the forefront of branded content and influencer marketing, in order to identify the most important things that agencies, brands, creators and other interested parties need to know about this emerging space. 

Topics to be addressed include: What are the pros and cons of the various social-video platforms--and the various genres of social-video programming--for influencer marketing and branded content? What regulatory pitfalls does this new industry face? How exactly does a piece of branded video programming 'go viral'? How to determine which influencer's public personality and audience demographics will prove most effective for marketing a specific brand? And how to ensure that branded content and influencer marketing--which are frequently targeted at sophisticated digital-native audiences--are engaging and entertaining, and not perceived by their targets simply as thinly disguised advertising?" Panelists included:
Naama Bloom, SVP of Integrated Marketing, SheKnows MediaPaul Furia, EVP of Creative Solutions, Studio71Jon Giegengack, Principal, Hub Research (Moderator)Jason Krebs, Head of Sales, Maker StudiosKaty Tyson, Director of Audience Development, CasperEd Wise, Chief Revenue Officer, Mashable]]>2720branded content,television,tv,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-programming-in-the-era-of-social-media-and-ott-at-tvot-nyc-2016--17196432
"This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly among Millennials and Gen Z--as video content is increasingly viewed not only over-the-top, but on social media platforms, such as Snapchat, Instagram, Facebook and YouTube. 

In addition to identifying new content genres and viewing behaviors that have emerged natively on such platforms, and attempting to understand how fundamental a change in audience tastes, expectations and habits they represent, panelists will examine how established media companies are adapting their own content-creation, presentation, distribution and monetization strategies in response to these developments, and how new social-video programming formats and viewing behaviors are likely to impact the content and the business of television going forward." Panelists included:

•    Adam Duritza, Senior Director of Global Partnerships, Yahoo

•    Michael Gaston, CEO, Cut.com

•    Sarah Malkin, VP of Programming, New Form Digital

•    Adam Ostrow, Chief Strategy Officer, Mashable

•    Jim Spare, COO, Interlude

•    Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/01/30/radio-itvt-programming-in-the-era-of-social-media-and-ott-at-tvot-nyc-2016-1Mon, 30 Jan 2017 05:57:18 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "New Ways of Viewing, New Kinds of Content: Programming in the Era of Social Media and OTT." The session was described in the show brochure as follows: "This session will...
"This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly among Millennials and Gen Z--as video content is increasingly viewed not only over-the-top, but on social media platforms, such as Snapchat, Instagram, Facebook and YouTube. 

In addition to identifying new content genres and viewing behaviors that have emerged natively on such platforms, and attempting to understand how fundamental a change in audience tastes, expectations and habits they represent, panelists will examine how established media companies are adapting their own content-creation, presentation, distribution and monetization strategies in response to these developments, and how new social-video programming formats and viewing behaviors are likely to impact the content and the business of television going forward." Panelists included:

•    Adam Duritza, Senior Director of Global Partnerships, Yahoo

•    Michael Gaston, CEO, Cut.com

•    Sarah Malkin, VP of Programming, New Form Digital

•    Adam Ostrow, Chief Strategy Officer, Mashable

•    Jim Spare, COO, Interlude

•    Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)]]>3274social media,television,tv,tvot,tv showsfalsefullhttps://www.spreaker.com/episode/radio-itvt-ott-technology-question-time-at-tvot-nyc-2016--17196435
"This highly interactive session will enable attendees to pose their questions about the present state--and the future--of the OTT/multiplatform TV delivery and monetization infrastructure to a "brain trust," drawn from the companies whose technologies are powering that infrastructure. The goal of the session will be to give content creators, aggregators, distributors and other interested parties a clearer understanding of the technological issues they need to be aware of as TV becomes an increasingly multiplatform medium.

Topics likely to be addressed include the challenges that are still facing the OTT/multiplatform TV infrastructure and what is being done to address them; technological innovations we can expect to see in the not-too-distant future; and the new business models and forms of creativity that these innovations could enable." Panelists included:
Luke Durham, CTO, Switch MediaJames Field, Product Manager, Cloud Apps and Solutions, CiscoTim MacGregor, Head of Customer Success, IBM Cloud VideoDebby Ruth, Senior Vice President, Frank N. Magid Associates (Moderator)Scott Williams, EVP of the Americas, Piksel]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/01/26/radio-itvt--ott-technology-question-time-at-tvot-nyc-2016Thu, 26 Jan 2017 05:27:19 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "OTT Technology Question Time." The session was described in the show brochure as follows: "This highly interactive session will enable attendees to pose their questions...
"This highly interactive session will enable attendees to pose their questions about the present state--and the future--of the OTT/multiplatform TV delivery and monetization infrastructure to a "brain trust," drawn from the companies whose technologies are powering that infrastructure. The goal of the session will be to give content creators, aggregators, distributors and other interested parties a clearer understanding of the technological issues they need to be aware of as TV becomes an increasingly multiplatform medium.

Topics likely to be addressed include the challenges that are still facing the OTT/multiplatform TV infrastructure and what is being done to address them; technological innovations we can expect to see in the not-too-distant future; and the new business models and forms of creativity that these innovations could enable." Panelists included:
Luke Durham, CTO, Switch MediaJames Field, Product Manager, Cloud Apps and Solutions, CiscoTim MacGregor, Head of Customer Success, IBM Cloud VideoDebby Ruth, Senior Vice President, Frank N. Magid Associates (Moderator)Scott Williams, EVP of the Americas, Piksel]]>3455cisco,ibm,ott,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-storytech-immersive-s-brian-seth-hurst-discusses-the-new-vr-film--17196436
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, StoryTech Immersive's President and Chief Storyteller, Brian Seth Hurst--a well-known figure in interactive/advanced-TV circles--discusses how the project came together, the technological innovations to which it gave rise, the new acting techniques that cinematic VR necessitates, and much more]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/01/20/radio-itvt-storytech-immersives-brian-seth-hurst-discusses-the-new-vr-filmFri, 20 Jan 2017 05:29:16 +0000Tracy Swedlow"My Brother's Keeper"--a nine-minute virtual reality film that tells the story of two brothers, fighting on opposite sides of the Civil War, who reunite at Antietam, the bloodiest battle in US history--will debut at the Sundance Film Festival today...
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, StoryTech Immersive's President and Chief Storyteller, Brian Seth Hurst--a well-known figure in interactive/advanced-TV circles--discusses how the project came together, the technological innovations to which it gave rise, the new acting techniques that cinematic VR necessitates, and much more]]>1720itvt,pbs,technicolor,virtual reality,vrfalsefullhttps://www.spreaker.com/episode/radio-itvt-what-the-2016-presidential-election-teaches-us-about-the-future--17196433
"This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election. 

The discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion!" Panelists included: 

•    Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates 

•    Jonathan Bokor, SVP/Director of Advanced Media, MediaVest

•    Ashish Chordia, CEO, Alphonso

•    Seth Haberman, CEO, Visible World (Moderator)

•    Tracey Scheppach, CEO, Matter More Media

•    Ashley Swartz, CEO, Furious Corp.

•    Zane Vella, CEO, Watchwith]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2017/01/06/radio-itvt-what-the-2016-presidential-election-teaches-us-about-the-futureFri, 06 Jan 2017 23:37:44 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising." The session was described in the show brochure as follows: "This session will bring...
"This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election. 

The discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion!" Panelists included: 

•    Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates 

•    Jonathan Bokor, SVP/Director of Advanced Media, MediaVest

•    Ashish Chordia, CEO, Alphonso

•    Seth Haberman, CEO, Visible World (Moderator)

•    Tracey Scheppach, CEO, Matter More Media

•    Ashley Swartz, CEO, Furious Corp.

•    Zane Vella, CEO, Watchwith]]>3081advertising,clinton,data,election,trumpfalsefullhttps://www.spreaker.com/episode/radio-itvt-videoamp-chief-business-officer-jay-prasad--17196437
(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http://tvotnyc2016.eventbrite.com).

 

Jay Prasad

Chief Business Officer

VideoAmp

Jay Prasad’s extensive background in TV, digital video, mobile and data-driven advertising makes for a unique combination of digital media and ad technology experience. He has held strategic business development and management roles with Yahoo!, FreeWheel, Ernst & Young and VP of global business development at TubeMogul. Jay leads a team at VideoAmp that helps partners and clients envision, plan and execute cross-screen video advertising initiatives, implement TV technology integrations and leverage data science to measure actual sales impact for brands. Jay earned his BBA in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School. ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/11/03/radio-itvt-videoamp-chief-business-officer-jay-prasadThu, 03 Nov 2016 04:34:56 +0000Tracy SwedlowIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Jay Prasad, Chief Business Officer at advanced-advertising specialist, VideoAmp, discusses recent developments from the company--including the launch of its Advanced Television...
(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http://tvotnyc2016.eventbrite.com).

 

Jay Prasad

Chief Business Officer

VideoAmp

Jay Prasad’s extensive background in TV, digital video, mobile and data-driven advertising makes for a unique combination of digital media and ad technology experience. He has held strategic business development and management roles with Yahoo!, FreeWheel, Ernst & Young and VP of global business development at TubeMogul. Jay leads a team at VideoAmp that helps partners and clients envision, plan and execute cross-screen video advertising initiatives, implement TV technology integrations and leverage data science to measure actual sales impact for brands. Jay earned his BBA in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School. ]]>1433big data,videoampfalsefullhttps://www.spreaker.com/episode/radio-itvt-engaging-the-distracted-viewer-new-advertising-formats-at-tvot--17196446
"In an era of adblocking, adskipping, timeshifting and multitasking (according to recent research from TiVo, 56% of viewers multitask every time, or nearly every time, a commercial break airs, with an additional 40% admitting to multitasking 'sometimes'), how can we make TV and video advertising more viewable and engaging? 

This session will explore new advertising formats that are seeking to do exactly that (or at least to make advertising more tolerable for the average viewer), including recent innovations in interactive advertising, selectable advertising (i.e. advertising that allows viewers to select an ad to watch, in return for the ability to watch content with little or no commercial interruptions), native advertising and beyond. In addition, panelists will debate how to re-think the ad-viewing experience in order to make it more appealing to a new generation of viewers whose viewing tastes have been shaped by their engagement with the new genres of content that are emerging on social-video platforms." Panelists included:
Anna Bager, SVP and GM of Mobile and Video, IAB (Moderator)Christian Borges, SVP of Marketing, true[X]Tal Chalozin, CTO, InnovidBoaz Cohen, GM of TV and Advanced Platforms, EyeviewMike Fisher, VP of Product Strategy and Business Development, BrightLineKen Roulier, CTO, Broadband, Cable and Satellite Division, AmdocsSeth Walters, Senior Partner, Interactive and Connected TV, MODI Media
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/10/26/radio-itvt-engaging-the-distracted-viewer-new-advertising-formats-at-tvotWed, 26 Oct 2016 04:52:30 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Engaging the Distracted Viewer: New Advertising Formats." The session was described in the show brochure as follows: "In an era of adblocking, adskipping, timeshifting and...
"In an era of adblocking, adskipping, timeshifting and multitasking (according to recent research from TiVo, 56% of viewers multitask every time, or nearly every time, a commercial break airs, with an additional 40% admitting to multitasking 'sometimes'), how can we make TV and video advertising more viewable and engaging? 

This session will explore new advertising formats that are seeking to do exactly that (or at least to make advertising more tolerable for the average viewer), including recent innovations in interactive advertising, selectable advertising (i.e. advertising that allows viewers to select an ad to watch, in return for the ability to watch content with little or no commercial interruptions), native advertising and beyond. In addition, panelists will debate how to re-think the ad-viewing experience in order to make it more appealing to a new generation of viewers whose viewing tastes have been shaped by their engagement with the new genres of content that are emerging on social-video platforms." Panelists included:
Anna Bager, SVP and GM of Mobile and Video, IAB (Moderator)Christian Borges, SVP of Marketing, true[X]Tal Chalozin, CTO, InnovidBoaz Cohen, GM of TV and Advanced Platforms, EyeviewMike Fisher, VP of Product Strategy and Business Development, BrightLineKen Roulier, CTO, Broadband, Cable and Satellite Division, AmdocsSeth Walters, Senior Partner, Interactive and Connected TV, MODI Media
 ]]>3343advertising,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-seth-shapiro-s-television-chapter-29-nixon-and-ailes--17196440
Shapiro, a high-profile figure in advanced-TV and new media circles, is a two-time Emmy winner, an adjunct professor at USC School of Cinematic Arts, a governor of the Television Academy, principal of New Amsterdam Media, and a frequent speaker at The TV of Tomorrow Show. 

Among the many questions Shapiro answers in TELEVISION:

•    How did an impoverished immigrant become the king of all media, creating the first radio network and the first TV network? 

•    What caused the inventor of FM radio to jump out of a window to his death?

•    How did NBC, CBS and ABC innovate to build their media monopolies? 

•    How did Star Trek create the first fan culture movement? 

•    What made The Mary Tyler Moore Show the first great feminist show, and #1 hit?

•    What made Norman Lear the most influential TV comedy producer ever? 

•    How did Lucille Ball go from a washed-up B movie actress to a multi-millionaire Hollywood studio mogul? 

•    What makes Louis C.K. the Jackie Gleason of the digital age? 

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, will take place December 8th at the SVA Theatre in Manhattan. Discount registration ends midnight, Monday October 31st. Purchase your tickets here: http://tvotnyc2016.eventbrite.com.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/10/21/radio-itvt-seth-shapiros-television-chapter-29-nixon-and-ailesFri, 21 Oct 2016 05:03:36 +0000Tracy Swedlow[itvt] is pleased to present the fourth in a series of excerpts from Seth Shapiro's new book, TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium (Volume 1: The Broadcast Age and the Rise of the Network), read by Shapiro himself....
Shapiro, a high-profile figure in advanced-TV and new media circles, is a two-time Emmy winner, an adjunct professor at USC School of Cinematic Arts, a governor of the Television Academy, principal of New Amsterdam Media, and a frequent speaker at The TV of Tomorrow Show. 

Among the many questions Shapiro answers in TELEVISION:

•    How did an impoverished immigrant become the king of all media, creating the first radio network and the first TV network? 

•    What caused the inventor of FM radio to jump out of a window to his death?

•    How did NBC, CBS and ABC innovate to build their media monopolies? 

•    How did Star Trek create the first fan culture movement? 

•    What made The Mary Tyler Moore Show the first great feminist show, and #1 hit?

•    What made Norman Lear the most influential TV comedy producer ever? 

•    How did Lucille Ball go from a washed-up B movie actress to a multi-millionaire Hollywood studio mogul? 

•    What makes Louis C.K. the Jackie Gleason of the digital age? 

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, will take place December 8th at the SVA Theatre in Manhattan. Discount registration ends midnight, Monday October 31st. Purchase your tickets here: http://tvotnyc2016.eventbrite.com.)]]>1386history,richard nixon,roger ailes,seth shapiro,televisionfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-future-of-linear-channels-and-apps-in-an-ott-world-at-tvot--17196441
[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "The Future of Linear Channels and Apps in an OTT World." The session was described in the show brochure as follows:

"Online video consumption is exploding as audiences gravitate toward mobile viewing via Facebook or Snapchat. While more video than ever is watched, short-form and VOD is rapidly replacing linear channel content. Does this spell the end of the linear channel? Does the future of TV belong to apps? The panel will explore from an editorial, a business and a design perspective how the linear channel survives in an increasingly attractive online world." Panelists included: 
Fabian Birgfeld, Founder and Director, W12 Studios (Co-Moderator)Cyrill Glockner, Director of Product Management, Verizon go90Dewey Reid, VP/Executive Creative Director, CNN (Co-Moderator)Alex Wellen, Chief Product Officer, CNN
(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http://www.thetvoftomorrowshow.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/10/14/radio-itvt-the-future-of-linear-channels-and-apps-in-an-ott-world-at-tvotFri, 14 Oct 2016 05:12:50 +0000Tracy Swedlow"The Future of Linear Channels and Apps in an OTT World" at The TV of Tomorrow Show 2016 [itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "The Future of Linear Channels and Apps in an OTT World." The session was described...
[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "The Future of Linear Channels and Apps in an OTT World." The session was described in the show brochure as follows:

"Online video consumption is exploding as audiences gravitate toward mobile viewing via Facebook or Snapchat. While more video than ever is watched, short-form and VOD is rapidly replacing linear channel content. Does this spell the end of the linear channel? Does the future of TV belong to apps? The panel will explore from an editorial, a business and a design perspective how the linear channel survives in an increasingly attractive online world." Panelists included: 
Fabian Birgfeld, Founder and Director, W12 Studios (Co-Moderator)Cyrill Glockner, Director of Product Management, Verizon go90Dewey Reid, VP/Executive Creative Director, CNN (Co-Moderator)Alex Wellen, Chief Product Officer, CNN
(Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http://www.thetvoftomorrowshow.com]]>2851tv of tomorrow,tvot,user experience,user interface,w12falsefullhttps://www.spreaker.com/episode/radio-itvt-samba-tv-ceo-ashwin-navin-and-cro-dan-ackerman--17196444
Note: Early-Bird pricing for our end-of-year TV of Tomorrow Show event, TVOT NYC 2016 (December 8th at the SVA Theatre in Manhattan) ends at midnight this Friday. Purchase your tickets here: http://tvotnyc2016.eventbrite.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/09/28/radio-itvt-samba-tv-ceo-ashwin-navin-and-cro-dan-ackermanWed, 28 Sep 2016 17:30:00 +0000Tracy SwedlowIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ashwin Navin, Co-Founder and CEO of cross-platform media and analytics company, Samba TV, and Dan Ackerman, who recently joined the company from AOL as its Chief Revenue Officer,...
Note: Early-Bird pricing for our end-of-year TV of Tomorrow Show event, TVOT NYC 2016 (December 8th at the SVA Theatre in Manhattan) ends at midnight this Friday. Purchase your tickets here: http://tvotnyc2016.eventbrite.com]]>2097advertising,big data,measurement,programmatic,samba tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-admore-president-brendan-condon-on-programmatic-tv--17196442
http://www.admore.tv

http://www.itvt.com

http://www.thetvoftomorrowshow.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/09/20/radio-itvt-admore-president-brendan-condon-on-programmatic-tvTue, 20 Sep 2016 04:19:28 +0000Tracy SwedlowIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Brendan Condon, President ofAdMore, a programmatic TV advertising company that boasts over 1,200 local station and national network affiliates, discusses the company's platform,...
http://www.admore.tv

http://www.itvt.com

http://www.thetvoftomorrowshow.com]]>1495admore,advertising,programmaticfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-jared-feldman-founder-and-ceo-of-canvs--17196443
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Feldman casts light on the company's natural-language processing and semantic analysis techniques, which it describes as "marrying [a] machine-learning system to a human touch," explains its focus on "Emotional Reactions," and shares some of its findings--including the surprising roles that feelings of "love" and "hate" play in driving viewership.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/08/31/radio-itvt-interview--jared-feldman-founder-and-ceo-of-canvsWed, 31 Aug 2016 03:34:09 +0000Tracy SwedlowJared Feldman is founder and CEO of Canvs, a data and analytics company that scours conversations on social media in order to understand viewer emotions and their implications for the programming, marketing and monetization of television.  In this...
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Feldman casts light on the company's natural-language processing and semantic analysis techniques, which it describes as "marrying [a] machine-learning system to a human touch," explains its focus on "Emotional Reactions," and shares some of its findings--including the surprising roles that feelings of "love" and "hate" play in driving viewership.]]>2784big data,canvs,data,itvt,measurementfalsefullhttps://www.spreaker.com/episode/radio-itvt-tv-and-video-innovation-in-the-2016-presidential-election-at-tvot--17196447

"This session--falling the day after the California primary--will explore the role that advanced-TV/video advertising, new data and analytics technologies and methodologies, and new video-engagement solutions have been playing in the 2016 presidential race, and will also examine how the election might in turn have an impact on these areas. Among other things, panelists will debate whether Republican presidential candidate, Jeb Bush, was correct when he stated, 'I don't think TV advertising has been nearly as effective as it has in the past for any campaign,' and--if Mr. Bush was indeed correct--why this would be the case.


In addition, panelists will examine the role that social video has played in the race, both as an alternative to advertising in the various campaigns' promotional, fund-raising and opinion-shaping strategies, and as a news source for those campaigns' supporters in an era when--according to a new study by the non-partisan Media Insight Project--only 6% of the public has 'a lot of confidence' in the mainstream media." Panelists included:

Carol Davidsen, VP of Political Technology, comScore
Ed Knudson, VP of Product and Strategy, Canoe (Moderator)
Brent McGoldrick, CEO, Deep Root Analytics
Dritan Nesho, Head of Microsoft Pulse, Microsoft
Steven Oh, Chief Business Officer, The Young Turks
Professor James Lance Taylor, University of San Francisco]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/08/17/radio-itvt-tv-and-video-innovation-in-the-2016-presidential-election-at-tvotWed, 17 Aug 2016 05:24:24 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "TV and Video Innovation in the 2016 Presidential Election." The session was described in the show brochure as follows: "This session--falling the day after the California...

"This session--falling the day after the California primary--will explore the role that advanced-TV/video advertising, new data and analytics technologies and methodologies, and new video-engagement solutions have been playing in the 2016 presidential race, and will also examine how the election might in turn have an impact on these areas. Among other things, panelists will debate whether Republican presidential candidate, Jeb Bush, was correct when he stated, 'I don't think TV advertising has been nearly as effective as it has in the past for any campaign,' and--if Mr. Bush was indeed correct--why this would be the case.


In addition, panelists will examine the role that social video has played in the race, both as an alternative to advertising in the various campaigns' promotional, fund-raising and opinion-shaping strategies, and as a news source for those campaigns' supporters in an era when--according to a new study by the non-partisan Media Insight Project--only 6% of the public has 'a lot of confidence' in the mainstream media." Panelists included:

Carol Davidsen, VP of Political Technology, comScore
Ed Knudson, VP of Product and Strategy, Canoe (Moderator)
Brent McGoldrick, CEO, Deep Root Analytics
Dritan Nesho, Head of Microsoft Pulse, Microsoft
Steven Oh, Chief Business Officer, The Young Turks
Professor James Lance Taylor, University of San Francisco]]>2916itvt,politics,social media,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvotsf2016-session-reinventing-programming-for-a-new-generation--17196450
"This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers who make up the bulk of their audiences. In addition, it will investigate how these new programming formats are reinventing the relationship between talent and audience; examine the ways in which they are being marketed, distributed and monetized; assess their potential to impact the creative side of the TV business in general; and debate what established media companies and operators need to learn from them in order to reach and retain the TV and video audiences of tomorrow." Panelists included:
Michael Gaston, CEO, cut.comNate Houghteling, Co-Founder/Executive Producer, Portal ASarah Malkin, VP of Programming, New Form DigitalRonald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs (Moderator)Isaac Showman, Managing Director, Reuters TV 
For more info on our next show, December 8th in New York City, stay tuned to http://itvt.com and subscribe to our email newsletter or at http://www.thetvoftomorrowshow.com

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/08/16/radio-itvt-tvotsf2016-session-reinventing-programming-for-a-new-generationTue, 16 Aug 2016 04:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Reinventing Programming for a New Generation." The session was described in the show brochure as follows: "This session will explore the new forms of storytelling and the...
"This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers who make up the bulk of their audiences. In addition, it will investigate how these new programming formats are reinventing the relationship between talent and audience; examine the ways in which they are being marketed, distributed and monetized; assess their potential to impact the creative side of the TV business in general; and debate what established media companies and operators need to learn from them in order to reach and retain the TV and video audiences of tomorrow." Panelists included:
Michael Gaston, CEO, cut.comNate Houghteling, Co-Founder/Executive Producer, Portal ASarah Malkin, VP of Programming, New Form DigitalRonald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs (Moderator)Isaac Showman, Managing Director, Reuters TV 
For more info on our next show, December 8th in New York City, stay tuned to http://itvt.com and subscribe to our email newsletter or at http://www.thetvoftomorrowshow.com

 ]]>3710cut.com,itvt,programming,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-jonathan-farb-chief-product-officer-listenfirst-media--17196448http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/07/22/radio-itvt-interview-jonathan-farb-chief-product-officer-listenfirst-mediaFri, 22 Jul 2016 03:00:00 +0000Tracy SwedlowJonathan Farb is Chief Product Officer of ListenFirst Media, a company that aggregates and analyzes a range of data streams (including digital and social metrics, sales figures, business intelligence, CRM data, mobile metrics and more) with the aim of...2402data,itvt,listenfirst,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/tvot-2016-keynote-fireside-beyond-ott-connecting-the-dots-in-a-fragmented-ecos--17196449
"A business this complex sometimes forgets the viewer at its core. Consumers win no matter what, and they're voting with time and money to watch content not available within the pay-TV ecosystem. The solution is not live or VOD, short- or long-form content, traditional TV or OTT; it's all the above while delivering on a simplified value proposition. 

In conversation with Rick Howe (The iTV Doctor), Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group, will discuss what consumers are telling us they want from the industry and how we can get there. That includes reaching Millennial viewers and building authentic relationships meant to last a lifetime. 

Plus get a closer look at AT&T's video strategy, upcoming OTT services and integration across the company's various lines of business. From technology to product and along the content value chain, those who help simplify and solve this equation will win for the long-term."]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/07/15/tvot-2016-keynote-fireside-beyond-ott-connecting-the-dots-in-a-fragmented-ecos-1Fri, 15 Jul 2016 01:04:08 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT SF 2016 keynote fireside featuring Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group. The fireside was described in the show brochure as follows: "A...
"A business this complex sometimes forgets the viewer at its core. Consumers win no matter what, and they're voting with time and money to watch content not available within the pay-TV ecosystem. The solution is not live or VOD, short- or long-form content, traditional TV or OTT; it's all the above while delivering on a simplified value proposition. 

In conversation with Rick Howe (The iTV Doctor), Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group, will discuss what consumers are telling us they want from the industry and how we can get there. That includes reaching Millennial viewers and building authentic relationships meant to last a lifetime. 

Plus get a closer look at AT&T's video strategy, upcoming OTT services and integration across the company's various lines of business. From technology to product and along the content value chain, those who help simplify and solve this equation will win for the long-term."]]>1644at&t,directv,itvt,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-adriano-farano-founder-and-ceo-of-watchup--17196689
http://www.watchup.com

http://www.thetvoftomorrowshow.com

http://itvt.com

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/07/06/radio-itvt-adriano-farano-founder-and-ceo-of-watchupWed, 06 Jul 2016 06:30:00 +0000Tracy SwedlowAdriano Farano is founder and CEO of free streaming news service, Watchup. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses the service and how he came up with the idea for it, the multiple content partnerships that...
http://www.watchup.com

http://www.thetvoftomorrowshow.com

http://itvt.com

 ]]>3085news,ott,television,tv,watchupfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-sf-2016-fireside-with-allergan-modi-media-tivo-research--17196690
"This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana Darden, Consumer Marketing Director at Allergan, TaraMaitra, SVP and General Manager of Content and Media Sales at TiVo, and Joanna Thissen, Director of Targeted Television at MODI Media, will draw on the lessons learned from recent campaigns to show how agencies and brands are combing first- and third-party data to build media plans that find specific audiences; using TV attribution to discover what actions an audience took after seeing a TV ad; and more."

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/06/29/radio-itvt-tvot-sf-2016--fireside-with-allergan-modi-media-tivo-researchWed, 29 Jun 2016 05:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT SF 2016 fireside on Advertising and Measurement, that featured representatives of Allergan, MODI Media and TiVo Research. The session was described in the show brochure as follows: "This...
"This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana Darden, Consumer Marketing Director at Allergan, TaraMaitra, SVP and General Manager of Content and Media Sales at TiVo, and Joanna Thissen, Director of Targeted Television at MODI Media, will draw on the lessons learned from recent campaigns to show how agencies and brands are combing first- and third-party data to build media plans that find specific audiences; using TV attribution to discover what actions an audience took after seeing a TV ad; and more."

 ]]>958allergan,modi media,tivo,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-verizon-digital-media-services-cmo-mary-kay-evans--17196452
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Verizon Digital Media Services' Chief Marketing Officer, Mary Kay Evans, discusses the company's platform and its capabilities, the market that it is targeting, its goals for the future, and more]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/06/03/radio-itvt-verizon-digital-media-services-cmo-mary-kay-evansFri, 03 Jun 2016 06:00:00 +0000Tracy SwedlowVerizon Digital Media Services was formed in 2013, when Verizon acquired EdgeCast and upLynk, and integrated the former's content delivery network (CDN) with the latter's video-encoding technology, in order to offer what the company bills as "the...
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Verizon Digital Media Services' Chief Marketing Officer, Mary Kay Evans, discusses the company's platform and its capabilities, the market that it is targeting, its goals for the future, and more]]>1460ott,scale,verizon,verizon dmsfalsefullhttps://www.spreaker.com/episode/radio-itvt-tv-is-not-dead-it-s-having-babies-a-keynote-at-tvot-nyc15--17196457
 

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote, "TV Is Not Dead, It's Having Babies," which was delivered by Rick Mandler, VP of Strategy and Digital Media Sales at ABC Television Network Sales. The keynote was described in the show brochure as follows:

"This phrase, author unknown, has been making the rounds since the summer, and it couldn't be more true. The demise of TV has been greatly exaggerated. While live viewing of non-sports content is certainly declining, on-demand viewing, especially of scripted entertainment content, has seen dramatic increases. Premium publishers have aggressively courted the on-demand viewer, making their content available on myriad new platforms. This talk will focus, using research developed by ABC, on the dimensions and impact of the new multiplatform ecosystem, and how the conventional wisdom that TV is in decline is dependent on an overly narrow definition of what TV is in today's world."]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/03/09/radio-itvt--tv-is-not-dead-its-having-babies--a-keynote-at-tvot-nyc15Wed, 09 Mar 2016 06:30:00 +0000Tracy Swedlow(Note: Our next TV of Tomorrow Show event, TVOT SF 2016, will take place June 7th-8th--purchase your Early-Bird tickets here.)   [itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote, "TV Is Not Dead, It's Having Babies,"...
 

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote, "TV Is Not Dead, It's Having Babies," which was delivered by Rick Mandler, VP of Strategy and Digital Media Sales at ABC Television Network Sales. The keynote was described in the show brochure as follows:

"This phrase, author unknown, has been making the rounds since the summer, and it couldn't be more true. The demise of TV has been greatly exaggerated. While live viewing of non-sports content is certainly declining, on-demand viewing, especially of scripted entertainment content, has seen dramatic increases. Premium publishers have aggressively courted the on-demand viewer, making their content available on myriad new platforms. This talk will focus, using research developed by ABC, on the dimensions and impact of the new multiplatform ecosystem, and how the conventional wisdom that TV is in decline is dependent on an overly narrow definition of what TV is in today's world."]]>900abc,advertising,rick mandler,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-balancing-traditional-national-tv-advertizing-with-advanced-tv-adv--17196455http://tvotsf2016.eventbrite.com.)

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows:

 

Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering and delivering on that audience in new ways has started. This session will see those in the middle of it sharing their experiences, as they balance 1) delivering on media plans containing traditional large-scale TV with 2) implementing advanced advertising methods. Panelists include:

 
Jonathan Bokor, SVP/Director of Advanced Media, Starcom MediaVestJason Brown, VP of National Advertising Sales, AT&T AdWorksCathy Hetzel, Corporate President, RentrakBruce Kasrel, Product Marketing Director, RoviRick Mandler, VP of Strategy and Digital Media Sales, ABC Television Network SalesChris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media
 

Coming Up Soon...!

The TV of Tomorrow Show

San Francisco  - June 7-8, 2016

Web Site: http://www.thetvoftomorrowshow.com

Follow on Twitter and Periscope: @tswedlow or @tvotshow

Sponsored By...

nScreenMedia, Digitalsmiths, Accedo, Canoe

To find out more about SPEAKING, SPONSORSHIP and EXHIBITION opportunities, please contact us at swedlow@itvt.com or 415-608-4766.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/02/23/radio-itvt-balancing-traditional-national-tv-advertizing-with-advanced-tv-adv-1Tue, 23 Feb 2016 06:41:57 +0000Tracy Swedlow(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.) [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing...http://tvotsf2016.eventbrite.com.)

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows:

 

Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering and delivering on that audience in new ways has started. This session will see those in the middle of it sharing their experiences, as they balance 1) delivering on media plans containing traditional large-scale TV with 2) implementing advanced advertising methods. Panelists include:

 
Jonathan Bokor, SVP/Director of Advanced Media, Starcom MediaVestJason Brown, VP of National Advertising Sales, AT&T AdWorksCathy Hetzel, Corporate President, RentrakBruce Kasrel, Product Marketing Director, RoviRick Mandler, VP of Strategy and Digital Media Sales, ABC Television Network SalesChris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media
 

Coming Up Soon...!

The TV of Tomorrow Show

San Francisco  - June 7-8, 2016

Web Site: http://www.thetvoftomorrowshow.com

Follow on Twitter and Periscope: @tswedlow or @tvotshow

Sponsored By...

nScreenMedia, Digitalsmiths, Accedo, Canoe

To find out more about SPEAKING, SPONSORSHIP and EXHIBITION opportunities, please contact us at swedlow@itvt.com or 415-608-4766.]]>3274advanced advertising,advertising,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-big-data-and-the-advertising-of-tomorrow-at-tvot-nyc-2015--17196456http://tvotsf2016.eventbrite.com.)

"Big Data and the Advertising of Tomorrow" at TVOT NYC 2015

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Big Data and the Advertising of Tomorrow." The session was described in the show brochure as follows:

"This session will focus on Big Data and the new forms of television advertising that it makes possible, assessing the progress that has been made in implementing programmatic TV buying and addressability to date, and examining what else needs to happen in order for their promise to be fully realized. 

Panelists will address such questions as: What are the most important advances that have been made so far and what can be learned from them? What are the issues still hindering progress and how can they be resolved? What is the relationship between addressable and programmatic today, and how will that relationship evolve going forward? What impact will data-driven advertising have on the creative side of the business? To what extent will it devalue sellers' inventory? How reliable are the data that drive programmatic and addressable TV advertising? And how easily can the effectiveness of such advertising be measured?" Panelists included: 
Tim Castree, GM/Head of North America, VideologyDamian Garbaccio, Chief Strategy Officer, Nielsen eXelateJohn Gee, SVP of Business Development, AlphonsoSrishti Gupta, President, IRI Media Center of ExcellenceSeth Haberman, CEO, Visible World (Moderator)Mark Lieberman, President and CEO, Viamedia/placemediaJonathan Tabak, Group Product Manager, Primetime, Adobe]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/02/18/radio-itvt---big-data-and-the-advertising-of-tomorrow-at-tvot-nyc-2015Thu, 18 Feb 2016 06:30:00 +0000Tracy Swedlow(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.) "Big Data and the Advertising of Tomorrow" at TVOT NYC 2015 [itvt] is pleased to present an...http://tvotsf2016.eventbrite.com.)

"Big Data and the Advertising of Tomorrow" at TVOT NYC 2015

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Big Data and the Advertising of Tomorrow." The session was described in the show brochure as follows:

"This session will focus on Big Data and the new forms of television advertising that it makes possible, assessing the progress that has been made in implementing programmatic TV buying and addressability to date, and examining what else needs to happen in order for their promise to be fully realized. 

Panelists will address such questions as: What are the most important advances that have been made so far and what can be learned from them? What are the issues still hindering progress and how can they be resolved? What is the relationship between addressable and programmatic today, and how will that relationship evolve going forward? What impact will data-driven advertising have on the creative side of the business? To what extent will it devalue sellers' inventory? How reliable are the data that drive programmatic and addressable TV advertising? And how easily can the effectiveness of such advertising be measured?" Panelists included: 
Tim Castree, GM/Head of North America, VideologyDamian Garbaccio, Chief Strategy Officer, Nielsen eXelateJohn Gee, SVP of Business Development, AlphonsoSrishti Gupta, President, IRI Media Center of ExcellenceSeth Haberman, CEO, Visible World (Moderator)Mark Lieberman, President and CEO, Viamedia/placemediaJonathan Tabak, Group Product Manager, Primetime, Adobe]]>2783advertising,big data,itvt,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-essence-of-excellence-how-to-create-awesome-tv-apps--17196463
[itvt] is pleased to present an audio recording of the TVOT NYC 2015 (December 3rd) session, "The Essence of Excellence: How to Create Awesome TV Apps." The session was described in the show brochure as follows:

"Making sure the quality of the app matches the quality of the content is one of the most important things a content provider can do to ensure service success. Getting it right is not easy. With so many platforms, operating systems, devices and screen sizes, it's easy for a content provider to get overwhelmed by the challenge. In this session a panel of TV app developers and content providers with successful TV apps discuss what it takes to be great. They will examine what is needed to make a TV app shine, and some of the pitfalls to avoid that can drag it down." Panelists included:
Colin Dixon, Principal, nScreenMedia (Moderator)Helge Hoibraaten, CEO, VimondMartijn van Horssen, CEO, 24iMatthew Nelson, Head of Marketing, You.i TVClark Pierce, SVP of TV Everywhere, Fox SportsMartin Sebelius, COO, Accedo
 

Stay tuned for TVOT SF 2016 June 7-8th!  

http://www.thetvoftomorrowshow.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/01/27/radio-itvt-the-essence-of-excellence-how-to-create-awesome-tv-appsWed, 27 Jan 2016 06:12:40 +0000Tracy Swedlow"The Essence of Excellence: How to Create Awesome TV Apps" at TVOT NYC 2015 [itvt] is pleased to present an audio recording of the TVOT NYC 2015 (December 3rd) session, "The Essence of Excellence: How to Create Awesome TV Apps." The session was...
[itvt] is pleased to present an audio recording of the TVOT NYC 2015 (December 3rd) session, "The Essence of Excellence: How to Create Awesome TV Apps." The session was described in the show brochure as follows:

"Making sure the quality of the app matches the quality of the content is one of the most important things a content provider can do to ensure service success. Getting it right is not easy. With so many platforms, operating systems, devices and screen sizes, it's easy for a content provider to get overwhelmed by the challenge. In this session a panel of TV app developers and content providers with successful TV apps discuss what it takes to be great. They will examine what is needed to make a TV app shine, and some of the pitfalls to avoid that can drag it down." Panelists included:
Colin Dixon, Principal, nScreenMedia (Moderator)Helge Hoibraaten, CEO, VimondMartijn van Horssen, CEO, 24iMatthew Nelson, Head of Marketing, You.i TVClark Pierce, SVP of TV Everywhere, Fox SportsMartin Sebelius, COO, Accedo
 

Stay tuned for TVOT SF 2016 June 7-8th!  

http://www.thetvoftomorrowshow.com]]>3036applications,apps,ott,television,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-second-wave-of-social-tv-at-tvot-nyc-2015--17196461
[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "The Second Wave of Social TV." The session was described in the show brochure as follows:

"Despite the fact that some high-profile, early-stage implementations of social TV failed to resonate with audiences, the medium now appears to be gaining significant traction, driven by a number of recent, innovative efforts on the part of broadcasters and networks to integrate audience participation into their programming from the ground up--and by the fact that social media are not only becoming all-pervasive but increasingly video-friendly and even video-driven.

•    Juan Bruce, CEO, Epoxy

•    Sameer Deen, SVP of Digital, Univision

•    Jared Feldman, CEO, Canvs

•    Lisa Hsia, EVP of Digital, Bravo and Oxygen Media (Moderator)

•    Jason Klein, CEO, ListenFirst Media

•    Ashley Parrish, Executive Producer, TODAY Digital

•    Corey Pudhorosky, Director of Customer Partnerships, Spredfast

•    Eli Uzan, CEO, Screenz

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/01/20/radio-itvt-the-second-wave-of-social-tv-at-tvot-nyc-2015-1Wed, 20 Jan 2016 05:43:13 +0000Tracy SwedlowRadio [itvt]: The Second Wave of Social TV at TVOT NYC 2015 [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "The Second Wave of Social TV." The session was described in the show brochure as follows: "Despite the fact...
[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "The Second Wave of Social TV." The session was described in the show brochure as follows:

"Despite the fact that some high-profile, early-stage implementations of social TV failed to resonate with audiences, the medium now appears to be gaining significant traction, driven by a number of recent, innovative efforts on the part of broadcasters and networks to integrate audience participation into their programming from the ground up--and by the fact that social media are not only becoming all-pervasive but increasingly video-friendly and even video-driven.

•    Juan Bruce, CEO, Epoxy

•    Sameer Deen, SVP of Digital, Univision

•    Jared Feldman, CEO, Canvs

•    Lisa Hsia, EVP of Digital, Bravo and Oxygen Media (Moderator)

•    Jason Klein, CEO, ListenFirst Media

•    Ashley Parrish, Executive Producer, TODAY Digital

•    Corey Pudhorosky, Director of Customer Partnerships, Spredfast

•    Eli Uzan, CEO, Screenz

 

 ]]>2890bravo,social tv,today show,tv,univisionfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-stars-of-live-social-broadcasting-at-tvot-nyc-2015--17196458
"This session features an unprecedented line-up of the top stars of Periscope and YouNow, who will offer insights into the live social broadcasting phenomenon from the creator perspective. Among other things, the session will focus on how these creators are innovating new forms of programming content and new monetization strategies, how they are reinventing the relationship between performer and audience, how they expect to see live social broadcasting platforms--as well as the new viewing experiences to which they have given rise--evolve going forward, and what role they believe they will play in the future of the entertainment industry in general." Participants included:

•    CrankThatFrank, YouNow Star

•    JR (JRSportBrief), YouNow and YouTube Star

•    Alex Khan, Periscope Star

•    Hailey Knox, YouNow Star

•    Lizza Monet Morales, Periscope Star 

•    Amanda Oleander, Periscope Star

•    Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)

Note: Tracy Swedlow will be moderating the panel session, "The Platforms of Live Streaming" (Room 2) at the Periscope Summit this Friday. For more information, go to: https://medium.com/@PeriscopeSummit/summitlive-agenda-9e342ca1fa8d#.8vg4zlkn3

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/01/14/radio-itvt-the-stars-of-live-social-broadcasting-at-tvot-nyc-2015Thu, 14 Jan 2016 06:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote fireside, "The Stars of Live Social Broadcasting." The session was described in the show brochure as follows: "This session features an unprecedented line-up of the top...
"This session features an unprecedented line-up of the top stars of Periscope and YouNow, who will offer insights into the live social broadcasting phenomenon from the creator perspective. Among other things, the session will focus on how these creators are innovating new forms of programming content and new monetization strategies, how they are reinventing the relationship between performer and audience, how they expect to see live social broadcasting platforms--as well as the new viewing experiences to which they have given rise--evolve going forward, and what role they believe they will play in the future of the entertainment industry in general." Participants included:

•    CrankThatFrank, YouNow Star

•    JR (JRSportBrief), YouNow and YouTube Star

•    Alex Khan, Periscope Star

•    Hailey Knox, YouNow Star

•    Lizza Monet Morales, Periscope Star 

•    Amanda Oleander, Periscope Star

•    Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)

Note: Tracy Swedlow will be moderating the panel session, "The Platforms of Live Streaming" (Room 2) at the Periscope Summit this Friday. For more information, go to: https://medium.com/@PeriscopeSummit/summitlive-agenda-9e342ca1fa8d#.8vg4zlkn3

 

 ]]>2831interactive television,itvt,television,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-live-social-broadcasting-and-its-implications-for-television--17196468
"The past year or so has seen a range of live social broadcasting platforms come into prominence, each with its own unique user experience, 'stars,' programming formats, incipient monetization techniques, and audience demographics. This session will explore this new form of video-based social media, identify the key differentiators of each platform, and attempt to assess live social broadcasting's significance both for television and for the more established forms of online video. 

Panelists included:
Rush Doshi, Co-Founder and GM, FiretalkWill Jamieson, CMO, Stre.amRonald C. Pruett, Co-Founder, @RokerLabsShaan Puri, CEO, BlabErik Schwartz, Head of Product--Live, BitTorrentSharan Sklar, Head of Business Development, Independent Television ServiceTracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
(Note: Tracy Swedlow will be moderating the panel session, "The Platforms of Live Streaming (Room 2)," at the Periscope Summit this Friday. For more information, go to: https://medium.com/@PeriscopeSummit/summitlive-agenda-9e342ca1fa8d#.8vg4zlkn3.)

The next TVOT SF 2016 showis June 7-8th in San Francisco!]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2016/01/13/radio-itvt-live-social-broadcasting-and-its-implications-for-televisionWed, 13 Jan 2016 06:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Live Social Broadcasting and its Implications for Television." The session was described in the show brochure as follows: "The past year or so has seen a range of live...
"The past year or so has seen a range of live social broadcasting platforms come into prominence, each with its own unique user experience, 'stars,' programming formats, incipient monetization techniques, and audience demographics. This session will explore this new form of video-based social media, identify the key differentiators of each platform, and attempt to assess live social broadcasting's significance both for television and for the more established forms of online video. 

Panelists included:
Rush Doshi, Co-Founder and GM, FiretalkWill Jamieson, CMO, Stre.amRonald C. Pruett, Co-Founder, @RokerLabsShaan Puri, CEO, BlabErik Schwartz, Head of Product--Live, BitTorrentSharan Sklar, Head of Business Development, Independent Television ServiceTracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
(Note: Tracy Swedlow will be moderating the panel session, "The Platforms of Live Streaming (Room 2)," at the Periscope Summit this Friday. For more information, go to: https://medium.com/@PeriscopeSummit/summitlive-agenda-9e342ca1fa8d#.8vg4zlkn3.)

The next TVOT SF 2016 showis June 7-8th in San Francisco!]]>2843livestreaming,live-streaming,periscope,television,younowfalsefullhttps://www.spreaker.com/episode/radio-itvt-insights-track-at-tvot-2015-meet-the-plurals--17196473
"As we focus on Millennials, the next generation is already entering college and the workforce. And while Millennials are deemed to be the first 'Digital Natives,' Plurals have grown up with time-shifting as the norm, mobile connectivity as commonplace, and video across all devices as a birthright. As we approach the end of the day, we will take the opportunity to meet a live panel of the next generation that will bring their own attitudes and perspectives to the TV of Tomorrow. Prepare to be schooled!"

The moderator of the session was Sharalyn Orr, Executive Director, Magid Generational Strategies

Note: Our next TV of Tomorrow Show event, TVOT NYC 2015, takes place December 3rd at the SVA Theatre in Manhattan. Buy your tickets here: http://tvotnyc2015.eventbrite.com

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/11/05/radio-itvt-insights-track-at-tvot-2015-meet-the-plurals-Thu, 05 Nov 2015 07:26:03 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of "Meet the Plurals: Beyond Millennials--The Next Generation of Video Consumers," a session from the The TV of Tomorrow Show 2015 Insights Track, which was organized by Frank N. Magid Associates. The...
"As we focus on Millennials, the next generation is already entering college and the workforce. And while Millennials are deemed to be the first 'Digital Natives,' Plurals have grown up with time-shifting as the norm, mobile connectivity as commonplace, and video across all devices as a birthright. As we approach the end of the day, we will take the opportunity to meet a live panel of the next generation that will bring their own attitudes and perspectives to the TV of Tomorrow. Prepare to be schooled!"

The moderator of the session was Sharalyn Orr, Executive Director, Magid Generational Strategies

Note: Our next TV of Tomorrow Show event, TVOT NYC 2015, takes place December 3rd at the SVA Theatre in Manhattan. Buy your tickets here: http://tvotnyc2015.eventbrite.com

 

 ]]>3095kids,plurals,television,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-univision-svp-digital-and-screenz-ceo-discuss-la-banda-app--17196462
In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Screenz CEO, Eli Uzan, and Univision's SVP of Digital, Sameer Deen, discuss the new apps, their companies' partnership, their views of the interactive/social TV space, and more.

Note: Along with over 100 other industry leaders, Uzan and Deen will be speaking at TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City).

Purchase your Fall Discount tickets here!

http://tvotnyc2015.eventbrite.com

http://www.thetvoftomorrowshow.com

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/10/22/radio-itvt-univision-svp-digital-and-screenz-ceo-discuss-la-banda-appThu, 22 Oct 2015 04:30:00 +0000Tracy SwedlowLast month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the "Conecta" app, which is designed to enhance its music-based reality show, "La Banda"; and the "UniNovelas" app, which is targeted at viewers of its...
In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Screenz CEO, Eli Uzan, and Univision's SVP of Digital, Sameer Deen, discuss the new apps, their companies' partnership, their views of the interactive/social TV space, and more.

Note: Along with over 100 other industry leaders, Uzan and Deen will be speaking at TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City).

Purchase your Fall Discount tickets here!

http://tvotnyc2015.eventbrite.com

http://www.thetvoftomorrowshow.com

 ]]>2404boy band,la banda,music,screenz,univisionfalsefullhttps://www.spreaker.com/episode/radio-itvt-rovi-s-new-natural-language-discovery-partnership-with-nuance--17196466
In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Rovi's VP of Strategy and Execution, Paul Stathacopoulos, discusses the new initiative and more.

STAY TUNED! TV of Tomorrow Show NYC 2015 December 3rd SVA Theatre, New York City 

Contact Tracy Swedlow for speaking & sponsorship opportunities: swedlow@itvt.com 415-608-4766

Tickets are currently $875 and go up to $1075 November 1st. http://tvotnyc2015.eventbrite.com 

Thanks to our sponsors! Adobe (Premier) Videology (Diamond) Viamedia/Placemedia (Bronze) Rovi (Bronze) Digitalsmiths (Bronze) You.i (Platform Development) Experian (Master Class) Rentrak (Cocktail Party) FreeCast (Delegate Bags) CalReply (Exhibitor) AT&T AdWorks (Lanyards) Canoe (Supporting) comScore (Supporting) Clearleap (Supporting) Alticast (Supporting) Accedo (Supporting) Ovee (Streaming) Breakaway Communications (Marketing and PR)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/10/14/radio-itvt-rovis-new-natural-language-discovery-partnership-with-nuance-1Wed, 14 Oct 2015 04:35:39 +0000Tracy SwedlowLast month, Rovi announced a joint initiative with speech-recognition specialist, Nuance Communications, that will see the companies collaborating on an end-to-end solution for conversational entertainment discovery. The solution will integrate...
In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Rovi's VP of Strategy and Execution, Paul Stathacopoulos, discusses the new initiative and more.

STAY TUNED! TV of Tomorrow Show NYC 2015 December 3rd SVA Theatre, New York City 

Contact Tracy Swedlow for speaking & sponsorship opportunities: swedlow@itvt.com 415-608-4766

Tickets are currently $875 and go up to $1075 November 1st. http://tvotnyc2015.eventbrite.com 

Thanks to our sponsors! Adobe (Premier) Videology (Diamond) Viamedia/Placemedia (Bronze) Rovi (Bronze) Digitalsmiths (Bronze) You.i (Platform Development) Experian (Master Class) Rentrak (Cocktail Party) FreeCast (Delegate Bags) CalReply (Exhibitor) AT&T AdWorks (Lanyards) Canoe (Supporting) comScore (Supporting) Clearleap (Supporting) Alticast (Supporting) Accedo (Supporting) Ovee (Streaming) Breakaway Communications (Marketing and PR)]]>2075ott,rovi,television,tv,voice-controlfalsefullhttps://www.spreaker.com/episode/radio-itvt-brightcove-ceo-david-mendels-on-apple-s-tvos--17196467
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/10/01/radio-itvt-brightcove-ceo-david-mendels-on-apples-tvosThu, 01 Oct 2015 05:28:50 +0000Tracy SwedlowIn this audio interview with [itvt] Editor-in-Chief, Tracy Swedlow, David Mendels, CEO of online video platform provider Brightcove, discusses how that company plans to make use of Apple's recently announced tvOS.  
 ]]>2020apple,brightcove,television,tv,tvosfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-reality-of-virtual-reality-at-tvot-2015-b--17196470
"With the arrival of the Samsung Gear VR and Google Cardboard; with the holiday season promising the Valve/HTC Vive powered by SteamVR, to be followed by Oculus Rift in Q1 2016 and Sony's Morpheus by Q2; and with FOVE, billed as "The World's First Eye Tracking Virtual Reality Headset," seeing a highly successful Kickstarter campaign--it seems that VR, after years in the lab, has finally arrived.

Yet, while development is fast-moving, challenges remain for the industry. Now that the tools are being refined, what about the artistry of immersive, forward-moving narrative, the convergence of game and story, the responsibility for the safety of the consumer, and the business models? How are the game developers and Hollywood studios responding, and what are the true opportunities presented in entertainment, journalism, education, tourism, medicine and more? This session will bring together leading creatives and other key figures from the Virtual Reality space to discuss the current state of, and future prospects for, this rapidly emerging medium." Panelists included:
Shannon Gans, CEO, New Deal StudiosArthur van Hoff, Founder and CTO, JauntBrian Seth Hurst, Managing Partner, StoryTech (Moderator)David Marlett, Founder, CinemersiaRobert Nashak, COO SurviosHelen Situ, Virtual Reality Evangelist, NextVRBrent Young, President and Creative Director, Super 78 Studios]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/09/22/radio-itvt-the-reality-of-virtual-reality-at-tvot-2015-bTue, 22 Sep 2015 22:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of a TVOT 2015 Grand Finale session, "The Reality of Virtual Reality." The session, which was organized and moderated by Brian Seth Hurst, Managing Partner of StoryTech, was described in the show...
"With the arrival of the Samsung Gear VR and Google Cardboard; with the holiday season promising the Valve/HTC Vive powered by SteamVR, to be followed by Oculus Rift in Q1 2016 and Sony's Morpheus by Q2; and with FOVE, billed as "The World's First Eye Tracking Virtual Reality Headset," seeing a highly successful Kickstarter campaign--it seems that VR, after years in the lab, has finally arrived.

Yet, while development is fast-moving, challenges remain for the industry. Now that the tools are being refined, what about the artistry of immersive, forward-moving narrative, the convergence of game and story, the responsibility for the safety of the consumer, and the business models? How are the game developers and Hollywood studios responding, and what are the true opportunities presented in entertainment, journalism, education, tourism, medicine and more? This session will bring together leading creatives and other key figures from the Virtual Reality space to discuss the current state of, and future prospects for, this rapidly emerging medium." Panelists included:
Shannon Gans, CEO, New Deal StudiosArthur van Hoff, Founder and CTO, JauntBrian Seth Hurst, Managing Partner, StoryTech (Moderator)David Marlett, Founder, CinemersiaRobert Nashak, COO SurviosHelen Situ, Virtual Reality Evangelist, NextVRBrent Young, President and Creative Director, Super 78 Studios]]>3620interactive television,television,tv,virtual reality,vrfalsefullhttps://www.spreaker.com/episode/radio-itvt-insights-track-at-tvot-2015-the-research-pov-on-ott--17196479
"With over 50% of households now equipped with at least one streaming service, and an increasing share of viewing taking place via the growing number of OTT providers, the impact on the TV landscape becomes increasingly profound. And right now, we don't know enough. How does the research, measurement and insights community rise to the challenge as we consider how to adapt in the face of the most disruptive force the TV business has had to face in decades?" Panelists included:

•    Rob Aksman, Chief Experience Officer, BrightLine

•    Jane Clarke, CEO and Managing Director, CIMM (Moderator)

•    Mark Garner, SVP of Distribution, Business Development, Analytics and Marketing, A+E Networks

•    Tom Love, VP of Consumer Insights, Roku

•    Dawn Holliday-Mack, VP of Audience Strategy and Insights, El Rey Network

(Note: Super-Early-Bird pricing for tickets to TVOT NYC 2015--which takes place December 3rd at the SVA Theatre in Manhattan--ends at midnight this Thursday. Purchase your tickets here.)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/09/09/radio-itvt--insights-track-at-tvot-2015-the-research-pov-on-ottWed, 09 Sep 2015 05:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of "The Research POV on OTT," a session from the TVOT 2015 Insights Track, which was organized by Frank N. Magid Associates. The session was described in the TVOT 2015 show brochure as follows: "With...
"With over 50% of households now equipped with at least one streaming service, and an increasing share of viewing taking place via the growing number of OTT providers, the impact on the TV landscape becomes increasingly profound. And right now, we don't know enough. How does the research, measurement and insights community rise to the challenge as we consider how to adapt in the face of the most disruptive force the TV business has had to face in decades?" Panelists included:

•    Rob Aksman, Chief Experience Officer, BrightLine

•    Jane Clarke, CEO and Managing Director, CIMM (Moderator)

•    Mark Garner, SVP of Distribution, Business Development, Analytics and Marketing, A+E Networks

•    Tom Love, VP of Consumer Insights, Roku

•    Dawn Holliday-Mack, VP of Audience Strategy and Insights, El Rey Network

(Note: Super-Early-Bird pricing for tickets to TVOT NYC 2015--which takes place December 3rd at the SVA Theatre in Manhattan--ends at midnight this Thursday. Purchase your tickets here.)

 ]]>2381frank magid,ott,sorenson,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-2015-keynote-presentation-by-albie-hecht-general-manager-of--17196471
"Albie Hecht is leading HLN's efforts to transform itself into what it terms 'the first all-screens home for the best social news and lifestyle content in the world.' And it seems that the network's strategy of targeting an audience of 'Millennials and the Millennial-minded' is already finding success: over the past year or so, it has attracted a younger viewership by three years in its median audience age, and is enjoying improved ratings among the 24-54 and 18-49 demographics.

In this keynote presentation, Hecht will explain how HLN is reinventing itself as a social and participatory network that appeals to Millennials and other younger viewers by--among other things--encouraging viewers to interact with its programming, developing specific content for each of the platforms frequented by those viewers, and sourcing not only stories but on-air talent from social media. In addition, he will cast light on television's re-emergence as a third screen."

TVOT Web site

http://www.thetvoftomorrowshow.com

Tickets to TVOT NYC 2015

http://tvotnyc2015.eventbrite.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/08/12/radio-itvt-tvot-2015-keynote-presentation-by-albie-hecht-general-manager-ofWed, 12 Aug 2015 06:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT 2015 keynote by Albie Hecht, General Manager of HLN. The keynote was described in the show brochure as follows: "Albie Hecht is leading HLN's efforts to transform itself into what it terms...
"Albie Hecht is leading HLN's efforts to transform itself into what it terms 'the first all-screens home for the best social news and lifestyle content in the world.' And it seems that the network's strategy of targeting an audience of 'Millennials and the Millennial-minded' is already finding success: over the past year or so, it has attracted a younger viewership by three years in its median audience age, and is enjoying improved ratings among the 24-54 and 18-49 demographics.

In this keynote presentation, Hecht will explain how HLN is reinventing itself as a social and participatory network that appeals to Millennials and other younger viewers by--among other things--encouraging viewers to interact with its programming, developing specific content for each of the platforms frequented by those viewers, and sourcing not only stories but on-air talent from social media. In addition, he will cast light on television's re-emergence as a third screen."

TVOT Web site

http://www.thetvoftomorrowshow.com

Tickets to TVOT NYC 2015

http://tvotnyc2015.eventbrite.com]]>1876albie hecht,cnn,hln,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-the-battle-for-tv-everywhere-mvpd-s-vs-networks-who-will-win--17196474
[itvt] is pleased to present an audio recording of the TVOT 2015 session, "The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" The session was described in the show brochure as follows:

"As OTT TV usage booms, the battle for control of TV Everywhere is on. Who will win? The MVPD's who control the Internet for 85% of the US population? Or the networks who control all of the content and much of the viewer loyalty? Based on moderator Alan Wolk's controversial piece, "It's Always the Ones You Don't Suspect," this debate will involve much audience participation, shouting, and laughter as we attempt to determine, once and for all, just how the future will play out." Panelists included:
Sean Besser, Head of Platform, PeelColin Dixon, Principal Analyst, nScreenMediaErik Schwartz, Head of Product--Live, BitTorrentSeth Shapiro, Governor, Television AcademyJeremy Toeman, VP of Products, CNETAlan Wolk, Senior Analyst, TDG/Chairman, 2nd Screen Society (Moderator)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/08/04/radio-itvt--the-battle-for-tv-everywhere-mvpds-vs-networks-who-will-winTue, 04 Aug 2015 04:00:00 +0000Tracy Swedlow"The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" at TVOT 2015 [itvt] is pleased to present an audio recording of the TVOT 2015 session, "The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" The session was described in...
[itvt] is pleased to present an audio recording of the TVOT 2015 session, "The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" The session was described in the show brochure as follows:

"As OTT TV usage booms, the battle for control of TV Everywhere is on. Who will win? The MVPD's who control the Internet for 85% of the US population? Or the networks who control all of the content and much of the viewer loyalty? Based on moderator Alan Wolk's controversial piece, "It's Always the Ones You Don't Suspect," this debate will involve much audience participation, shouting, and laughter as we attempt to determine, once and for all, just how the future will play out." Panelists included:
Sean Besser, Head of Platform, PeelColin Dixon, Principal Analyst, nScreenMediaErik Schwartz, Head of Product--Live, BitTorrentSeth Shapiro, Governor, Television AcademyJeremy Toeman, VP of Products, CNETAlan Wolk, Senior Analyst, TDG/Chairman, 2nd Screen Society (Moderator)]]>3527bittorrent,nscreenmedia,peel,tv everywhere,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-2-sessions-from-the-insights-track-at-tvot-sf-2015--17196477
Beyond the Hype: Insights from the Frontline of TV

Revealing new insights from Frank N. Magid Associates' 2015 Video Entertainment Study, Mike Bloxham and Debby Ruth, leaders in Magid's national television practice, set the scene for the day with research on the reality of changing patterns in how America views its favorite shows--whether live, streamed, and on screens large and small. Presenters:
Mike Bloxham, SVP of National Television and Video, Frank N. Magid AssociatesDebby Ruth, SVP of National Television and Video, Frank N. Magid Associates
 

Meet the Millennials: A Live Panel Discussion with Members of the "Me" Generation

We often hear what media people have to say about Millennials. Today we'll hear what Millennials have to say about the changing face of TV, their reactions to it, and what motivates their behaviors. We'll explore some of the key issues with Millennials themselves, as we seek to understand how the attitudes and expectations of the rising dominant economic group in society will shape the TV of Tomorrow. Moderator:
Sharalyn Orr, Executive Director, Magid Generational Strategies]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/07/22/radio-itvt-2-sessions-from-the-insights-track-at-tvot-sf-2015Wed, 22 Jul 2015 12:51:42 +0000Tracy Swedlow[itvt] is pleased to present audio recordings of the two opening sessions of the TVOT 2015 Insights Track: "Beyond the Hype: Insights from the Frontline of TV" and "Meet the Millennials: A Live Panel Discussion with Members of the 'Me' Generation."...
Beyond the Hype: Insights from the Frontline of TV

Revealing new insights from Frank N. Magid Associates' 2015 Video Entertainment Study, Mike Bloxham and Debby Ruth, leaders in Magid's national television practice, set the scene for the day with research on the reality of changing patterns in how America views its favorite shows--whether live, streamed, and on screens large and small. Presenters:
Mike Bloxham, SVP of National Television and Video, Frank N. Magid AssociatesDebby Ruth, SVP of National Television and Video, Frank N. Magid Associates
 

Meet the Millennials: A Live Panel Discussion with Members of the "Me" Generation

We often hear what media people have to say about Millennials. Today we'll hear what Millennials have to say about the changing face of TV, their reactions to it, and what motivates their behaviors. We'll explore some of the key issues with Millennials themselves, as we seek to understand how the attitudes and expectations of the rising dominant economic group in society will shape the TV of Tomorrow. Moderator:
Sharalyn Orr, Executive Director, Magid Generational Strategies]]>3726frank magid,itvt,magid,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/opening-presentation-by-pete-thompson-ericsson-s-svp-at-tvot-sf-2015--17196475http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/07/06/opening-presentation-by-pete-thompson-ericssons-svp-at-tvot-sf-2015Mon, 06 Jul 2015 14:56:53 +0000Tracy SwedlowDrawing on insights gained from Ericsson's unique position at the convergence of telecommunications, the Internet and media, Senior Vice President Pete Thompson explores the current state of the pay-TV industry and the key technologies that are...1350convergence,ericsson,itvt,tv,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-preview-millenials-and-vr-panels-at-the-show--17196476
June 23-24th

http://www.thetvoftomorrowshow.com

 

Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015

Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."

At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's "Grand Finale" panel, "The Reality of Virtual Reality." (Note: Strawberries and champagne will be served during the Grand Finale panel; and StoryTech will be giving away an Oculus Samsung Gear VR via a raffle!)

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Schwartz and Hurst discuss their work at StoryTech, and cast light on the issues they plan to explore in their respective panels.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/06/19/radio-itvt--tvot-preview--millenials-and-vr-panels-at-the-showFri, 19 Jun 2015 15:30:00 +0000Tracy SwedlowTVOT San Franciso June 23-24th http://www.thetvoftomorrowshow.com   Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015 Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an...
June 23-24th

http://www.thetvoftomorrowshow.com

 

Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015

Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."

At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's "Grand Finale" panel, "The Reality of Virtual Reality." (Note: Strawberries and champagne will be served during the Grand Finale panel; and StoryTech will be giving away an Oculus Samsung Gear VR via a raffle!)

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Schwartz and Hurst discuss their work at StoryTech, and cast light on the issues they plan to explore in their respective panels.]]>1254advertising,content,millenials,tv,virtual realityfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-preview-experian-master-class-audience-data-hubs-tv--17196480
The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).

[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class.

Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include:

•    Brad Danaher, Addressable Media Manager, Experian Marketing Services

•    Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services

•    Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services

 

Site URL: http://www.thetvoftomorrowshow.com

Purchase your TVOT 2015 tickets here: http://tvotsf2015.eventbrite.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/06/19/radio-itvt--tvot-preview--experian-master-class--audience-data-hubs-tvFri, 19 Jun 2015 15:00:00 +0000Tracy Swedlow[itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier." The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and...
The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).

[itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class.

Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include:

•    Brad Danaher, Addressable Media Manager, Experian Marketing Services

•    Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services

•    Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services

 

Site URL: http://www.thetvoftomorrowshow.com

Purchase your TVOT 2015 tickets here: http://tvotsf2015.eventbrite.com]]>606addressable tv,advertising,data,experian,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-info-about-epam-master-class-at-tvot-2015-beyond-watch-apps--17196478
[itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products."

The Master Class--led by Martin Focazio, Senior Director of Strategy and Business Consulting at EPAM Systems--will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, which we will be announcing soon, will be presented by Adobe, Experian and TubeMogul).

Description: 

The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex.

This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide.

In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering.

URL:  http://www.thetvoftomorrowshow.com

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/06/17/radio-itvt--info-about-epam-master-class-at-tvot-2015-beyond-watch-apps-1Wed, 17 Jun 2015 06:30:00 +0000Tracy SwedlowEPAM Master Class at TVOT 2015: Beyond "Watch" Apps: Building a Better Audience with Adobe Products [itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products." The Master Class--led...
[itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products."

The Master Class--led by Martin Focazio, Senior Director of Strategy and Business Consulting at EPAM Systems--will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, which we will be announcing soon, will be presented by Adobe, Experian and TubeMogul).

Description: 

The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex.

This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide.

In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering.

URL:  http://www.thetvoftomorrowshow.com

 ]]>566epam,ott,television,tv everywhere,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-refashioning-of-pay-tv-s-technology-and-content-infrastructure--17196487
"By most accounts, the past few months have been a rocky time for pay-TV: according to a recent report from Leichtman Research Group, for example, the 13 largest operators in the US (representing 95% of the market) lost 150,000 video subscribers in the third quarter, compared to 25,000 in the same period last year; and nary a day goes by without a story appearing in the business press about the 'decline' or even the 'demise' of pay-TV.

This session brings together representatives of some of the companies that are looking to help pay-TV arrest its video-subscriber losses and revitalize its technology and content infrastructure with innovative solutions that will enable it to adapt to a rapidly evolving video world. Panelists will articulate their visions of the future of pay-TV, and debate and discuss the respective roles that will be played in that future by such new technologies and phenomena as the cable Reference Design Kit (RDK), HTML5, the incorporation of broadband services and applications onto the pay-TV set-top box, the migration to IP, multiscreen delivery, the emergence of cloud-based content services, and more." Panelists included:
Steve Donohue, Editor-in-Chief, The Donohue Report (Moderator)Mike Earle, CEO, aioTVFred Handsman, SVP of Strategic Planning and Business Development, VubiquityMichael Hawkey, SVP and GM, Sling MediaTara Maitra, EVP and GM of Content and Media Sales, TiVoBernee Strom, Founder and Executive Chairman, WebTunerRobin Wilson, VP of Business Development, NAGRA
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/01/30/radio-itvt-refashioning-of-pay-tvs-technology-and-content-infrastructureFri, 30 Jan 2015 04:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "The Refashioning of Pay-TV's Technology and Content Infrastructure." The session was described in the show brochure as follows: "By most accounts, the past few months have...
"By most accounts, the past few months have been a rocky time for pay-TV: according to a recent report from Leichtman Research Group, for example, the 13 largest operators in the US (representing 95% of the market) lost 150,000 video subscribers in the third quarter, compared to 25,000 in the same period last year; and nary a day goes by without a story appearing in the business press about the 'decline' or even the 'demise' of pay-TV.

This session brings together representatives of some of the companies that are looking to help pay-TV arrest its video-subscriber losses and revitalize its technology and content infrastructure with innovative solutions that will enable it to adapt to a rapidly evolving video world. Panelists will articulate their visions of the future of pay-TV, and debate and discuss the respective roles that will be played in that future by such new technologies and phenomena as the cable Reference Design Kit (RDK), HTML5, the incorporation of broadband services and applications onto the pay-TV set-top box, the migration to IP, multiscreen delivery, the emergence of cloud-based content services, and more." Panelists included:
Steve Donohue, Editor-in-Chief, The Donohue Report (Moderator)Mike Earle, CEO, aioTVFred Handsman, SVP of Strategic Planning and Business Development, VubiquityMichael Hawkey, SVP and GM, Sling MediaTara Maitra, EVP and GM of Content and Media Sales, TiVoBernee Strom, Founder and Executive Chairman, WebTunerRobin Wilson, VP of Business Development, NAGRA
 ]]>2755cable,pay tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-content-over-distribution-fluid-audiences-and-how-to-reach-them--17196484
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Content over Distribution: Fluid Audiences and How to Reach Them" The session was described in the show brochure as follows:

"TV today is just video, and audiences don't care about the first screen or the second screen; they care about the Best Screen Available (BSA). What does this mean for broadcasters and how they package and value their products to serve brands? And how do brands retool their advertising roster and business to ensure that they are continually chasing maximum reach and ROI on their spend?

B.Bonin Bough, Head of Global Media at Mondelez (33rd-largest media buyer in the world), sits down for a fireside chat with Ashley J. Swartz, CEO of Furious Corp, to discuss why, despite the fact that the business of TV and TV advertising is harder than ever, it is still a winner."

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/01/27/radio-itvt-content-over-distribution-fluid-audiences-and-how-to-reach-themTue, 27 Jan 2015 07:00:00 +0000Tracy Swedlow"Content over Distribution: Fluid Audiences and How to Reach Them" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Content over Distribution: Fluid Audiences and How to Reach Them" The session was...
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Content over Distribution: Fluid Audiences and How to Reach Them" The session was described in the show brochure as follows:

"TV today is just video, and audiences don't care about the first screen or the second screen; they care about the Best Screen Available (BSA). What does this mean for broadcasters and how they package and value their products to serve brands? And how do brands retool their advertising roster and business to ensure that they are continually chasing maximum reach and ROI on their spend?

B.Bonin Bough, Head of Global Media at Mondelez (33rd-largest media buyer in the world), sits down for a fireside chat with Ashley J. Swartz, CEO of Furious Corp, to discuss why, despite the fact that the business of TV and TV advertising is harder than ever, it is still a winner."

 ]]>1752bonin bough,mondelez,tmrw,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-part-2-putting-it-all-together-the-360-degree-ux-at-tvot2014--17196483
"Putting it All Together: The 360-Degree UX" at TVOT NYC 2014

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows:

"In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using artful defense and offense. Whether you're an incumbent, an upstart, or a supplier, a 360-degree view of the UX will be essential to succeed.

This session will examine multiple angles of the 360-degree UX, including Business (business model, licensing, investment, product/service pricing), Technology (quality, affordability, speed), Content (the stuff that consumers want), Product Features (discovery, management, play, social), User Interface (graphics, motion, sound, interaction model), Support (cross-platform availability, self-help), and more." Panelists included:
Sean Besser, Head of Platform, PeelGerard Kunkel, Founder, Nautics.tv (Moderator)Rebecca Rusk Lim, VP of Interactive Experience, Turner BroadcastingAdam Lowy, GM of Interactive and Advanced TV, DISH NetworkAdam Relis, Head of YouTube Space New YorkScott Rosenberg, VP of Business Development, Roku
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/01/22/radio-itvt-part-2--putting-it-all-together-the-360-degree-ux-at-tvot2014Thu, 22 Jan 2015 07:30:00 +0000Tracy SwedlowPART 2 "Putting it All Together: The 360-Degree UX" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as...
"Putting it All Together: The 360-Degree UX" at TVOT NYC 2014

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows:

"In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using artful defense and offense. Whether you're an incumbent, an upstart, or a supplier, a 360-degree view of the UX will be essential to succeed.

This session will examine multiple angles of the 360-degree UX, including Business (business model, licensing, investment, product/service pricing), Technology (quality, affordability, speed), Content (the stuff that consumers want), Product Features (discovery, management, play, social), User Interface (graphics, motion, sound, interaction model), Support (cross-platform availability, self-help), and more." Panelists included:
Sean Besser, Head of Platform, PeelGerard Kunkel, Founder, Nautics.tv (Moderator)Rebecca Rusk Lim, VP of Interactive Experience, Turner BroadcastingAdam Lowy, GM of Interactive and Advanced TV, DISH NetworkAdam Relis, Head of YouTube Space New YorkScott Rosenberg, VP of Business Development, Roku
 ]]>1385future,tvot,ui,uxfalsefullhttps://www.spreaker.com/episode/radio-itvt-part-1-putting-it-all-together-the-360-degree-ux-at-tvotnyc14--17196482
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows:

"In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using artful defense and offense. Whether you're an incumbent, an upstart, or a supplier, a 360-degree view of the UX will be essential to succeed.

This session will examine multiple angles of the 360-degree UX, including Business (business model, licensing, investment, product/service pricing), Technology (quality, affordability, speed), Content (the stuff that consumers want), Product Features (discovery, management, play, social), User Interface (graphics, motion, sound, interaction model), Support (cross-platform availability, self-help), and more." Panelists included:

•    Sean Besser, Head of Platform, Peel

•    Gerard Kunkel, Founder, Nautics.tv (Moderator)

•    Rebecca Rusk Lim, VP of Interactive Experience, Turner Broadcasting

•    Adam Lowy, GM of Interactive and Advanced TV, DISH Network

•    Adam Relis, Head of YouTube Space New York

•    Scott Rosenberg, VP of Business Development, Roku



http://www.thetvoftomorrowshow.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/01/22/radio-itvt-part-1--putting-it-all-together-the-360-degree-ux-at-tvotnyc14Thu, 22 Jan 2015 07:00:00 +0000Tracy Swedlow"Putting it All Together: The 360-Degree UX" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows: "In...
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows:

"In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, using artful defense and offense. Whether you're an incumbent, an upstart, or a supplier, a 360-degree view of the UX will be essential to succeed.

This session will examine multiple angles of the 360-degree UX, including Business (business model, licensing, investment, product/service pricing), Technology (quality, affordability, speed), Content (the stuff that consumers want), Product Features (discovery, management, play, social), User Interface (graphics, motion, sound, interaction model), Support (cross-platform availability, self-help), and more." Panelists included:

•    Sean Besser, Head of Platform, Peel

•    Gerard Kunkel, Founder, Nautics.tv (Moderator)

•    Rebecca Rusk Lim, VP of Interactive Experience, Turner Broadcasting

•    Adam Lowy, GM of Interactive and Advanced TV, DISH Network

•    Adam Relis, Head of YouTube Space New York

•    Scott Rosenberg, VP of Business Development, Roku



http://www.thetvoftomorrowshow.com]]>1444future,ott,tv of tomorrow,tvot,ui/uxfalsefullhttps://www.spreaker.com/episode/radio-itvt-pt-2-from-wholesaler-to-retailer-making-unbundling-work--17196485
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows:

"In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer' is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.

This session will focus on what it takes to add a working content retailing capability to a formerly 'wholesale-only' content business, zeroing in on the biggest gaps in supposedly 'end-to-end' media platforms and looking at the key requirements of standing up a working media store." Panelists included:
Jeff Allen, VP of Corporate and Business Development, ClearleapMartin Focazio, Managing Director, Strategic Services, EPAM Systems (Moderator)Scott O'Neill, SVP of North America, MPP Global SolutionsDebby Ruth, VP of National Television and Video, Frank N. Magid AssociatesWes Williams, Director of Product Management, Scripps Networks Interactive
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/01/20/radio-itvt-pt-2--from-wholesaler-to-retailer-making-unbundling-workTue, 20 Jan 2015 05:00:00 +0000Tracy Swedlow"From Wholesaler to Retailer: Making Unbundling Work for Content Owners" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The...
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows:

"In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer' is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.

This session will focus on what it takes to add a working content retailing capability to a formerly 'wholesale-only' content business, zeroing in on the biggest gaps in supposedly 'end-to-end' media platforms and looking at the key requirements of standing up a working media store." Panelists included:
Jeff Allen, VP of Corporate and Business Development, ClearleapMartin Focazio, Managing Director, Strategic Services, EPAM Systems (Moderator)Scott O'Neill, SVP of North America, MPP Global SolutionsDebby Ruth, VP of National Television and Video, Frank N. Magid AssociatesWes Williams, Director of Product Management, Scripps Networks Interactive
 ]]>1464ott,over the top,television,tv,tv of tomorrowfalsefullhttps://www.spreaker.com/episode/radio-itvt-pt-1-from-wholesaler-to-retailer-making-unbundling-work--17196492
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows:

"In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer' is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.

This session will focus on what it takes to add a working content retailing capability to a formerly 'wholesale-only' content business, zeroing in on the biggest gaps in supposedly 'end-to-end' media platforms and looking at the key requirements of standing up a working media store." Panelists included:
Jeff Allen, VP of Corporate and Business Development, ClearleapMartin Focazio, Managing Director, Strategic Services, EPAM Systems (Moderator)Scott O'Neill, SVP of North America, MPP Global SolutionsDebby Ruth, VP of National Television and Video, Frank N. Magid AssociatesWes Williams, Director of Product Management, Scripps Networks Interactive
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/01/20/radio-itvt-pt-1--from-wholesaler-to-retailer-making-unbundling-workTue, 20 Jan 2015 04:30:00 +0000Tracy SwedlowPART 1: [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows: "In addition to providing a...
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows:

"In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer' is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.

This session will focus on what it takes to add a working content retailing capability to a formerly 'wholesale-only' content business, zeroing in on the biggest gaps in supposedly 'end-to-end' media platforms and looking at the key requirements of standing up a working media store." Panelists included:
Jeff Allen, VP of Corporate and Business Development, ClearleapMartin Focazio, Managing Director, Strategic Services, EPAM Systems (Moderator)Scott O'Neill, SVP of North America, MPP Global SolutionsDebby Ruth, VP of National Television and Video, Frank N. Magid AssociatesWes Williams, Director of Product Management, Scripps Networks Interactive
 ]]>1306connected tv,itvt,ott,over the top,unbundlingfalsefullhttps://www.spreaker.com/episode/radio-itvt-pt-1-reconceiving-tv-measurement-and-analytics-at-tvot-nyc-2014--17196486
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:

"This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light of TV Everywhere, unbundling, and other phenomena that make television an increasingly IP-delivered, cross-platform, time- and place-shifted medium; how the measurement space is responding to the fact that non-traditional programming (such as YouTube channels, smart-TV programming services, etc.) is becoming increasingly popular among Millennials and other younger viewers; and how new techniques are emerging for deepening our understanding of the TV audience, its habits and its motivations, including techniques for relating viewing directly to purchasing behavior, and techniques that encourage viewers to help generate detailed data about themselves.

The panel will bring together both established measurement and data/analytics companies that are successfully adapting to the changing measurement/data space, and upstarts that are promoting new ways of measuring and generating data on audiences." Panelists included:
Jane Clarke, Managing Director, CIMM (Moderator)Srishti Gupta, President, Media Excellence Center, IRICathy Hetzel, Corporate President, RentrakLung Huang, VP of Global Partnerships, DunnhumbyBob Ivins, SVP of Business Development, RoviHenry Lawson, CEO, Autograph.meSteve White, CEO, Clarivoy
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/01/09/radio-itvt-pt-1-reconceiving-tv-measurement-and-analytics-at-tvot-nyc-2014-1Fri, 09 Jan 2015 17:00:00 +0000Tracy SwedlowPART 1 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:...
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:

"This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light of TV Everywhere, unbundling, and other phenomena that make television an increasingly IP-delivered, cross-platform, time- and place-shifted medium; how the measurement space is responding to the fact that non-traditional programming (such as YouTube channels, smart-TV programming services, etc.) is becoming increasingly popular among Millennials and other younger viewers; and how new techniques are emerging for deepening our understanding of the TV audience, its habits and its motivations, including techniques for relating viewing directly to purchasing behavior, and techniques that encourage viewers to help generate detailed data about themselves.

The panel will bring together both established measurement and data/analytics companies that are successfully adapting to the changing measurement/data space, and upstarts that are promoting new ways of measuring and generating data on audiences." Panelists included:
Jane Clarke, Managing Director, CIMM (Moderator)Srishti Gupta, President, Media Excellence Center, IRICathy Hetzel, Corporate President, RentrakLung Huang, VP of Global Partnerships, DunnhumbyBob Ivins, SVP of Business Development, RoviHenry Lawson, CEO, Autograph.meSteve White, CEO, Clarivoy
 ]]>1509advertising,data,measurement,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-pt-2-reconceiving-tv-measurement-and-analytics-at-tvot-nyc-2014--17196488
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:

"This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light of TV Everywhere, unbundling, and other phenomena that make television an increasingly IP-delivered, cross-platform, time- and place-shifted medium; how the measurement space is responding to the fact that non-traditional programming (such as YouTube channels, smart-TV programming services, etc.) is becoming increasingly popular among Millennials and other younger viewers; and how new techniques are emerging for deepening our understanding of the TV audience, its habits and its motivations, including techniques for relating viewing directly to purchasing behavior, and techniques that encourage viewers to help generate detailed data about themselves.

The panel will bring together both established measurement and data/analytics companies that are successfully adapting to the changing measurement/data space, and upstarts that are promoting new ways of measuring and generating data on audiences." Panelists included:
Jane Clarke, Managing Director, CIMM (Moderator)Srishti Gupta, President, Media Excellence Center, IRICathy Hetzel, Corporate President, RentrakLung Huang, VP of Global Partnerships, DunnhumbyBob Ivins, SVP of Business Development, RoviHenry Lawson, CEO, Autograph.meSteve White, CEO, Clarivoy
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/01/09/radio-itvt-pt-2-reconceiving-tv-measurement-and-analytics-at-tvot-nyc-2014Fri, 09 Jan 2015 16:00:00 +0000Tracy SwedlowPART 2 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:...
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:

"This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light of TV Everywhere, unbundling, and other phenomena that make television an increasingly IP-delivered, cross-platform, time- and place-shifted medium; how the measurement space is responding to the fact that non-traditional programming (such as YouTube channels, smart-TV programming services, etc.) is becoming increasingly popular among Millennials and other younger viewers; and how new techniques are emerging for deepening our understanding of the TV audience, its habits and its motivations, including techniques for relating viewing directly to purchasing behavior, and techniques that encourage viewers to help generate detailed data about themselves.

The panel will bring together both established measurement and data/analytics companies that are successfully adapting to the changing measurement/data space, and upstarts that are promoting new ways of measuring and generating data on audiences." Panelists included:
Jane Clarke, Managing Director, CIMM (Moderator)Srishti Gupta, President, Media Excellence Center, IRICathy Hetzel, Corporate President, RentrakLung Huang, VP of Global Partnerships, DunnhumbyBob Ivins, SVP of Business Development, RoviHenry Lawson, CEO, Autograph.meSteve White, CEO, Clarivoy
 ]]>1818tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-dish-network-s-new-ott-service-sling-tv-with-ceo-roger-lynch--17196491
In this interview with [itvt] Editor-in-Chief, Tracy Swedlow (which was recorded a few weeks prior to yesterday's announcement), Sling TV CEO, Roger Lynch, and DISH Digital CMO, Glenn Eisen, discuss the strategic thinking behind the new service, including how it is designed to bring Millennials and other cord-cutters back to the pay-TV fold; their plans for marketing it; and much more.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2015/01/06/radio-itvt-dish-networks-new-ott-service-sling-tv-with-ceo-roger-lynchTue, 06 Jan 2015 06:00:00 +0000Tracy SwedlowDISH Network yesterday unveiled its long-awaited virtual-MSO service, which will be branded as Sling TV and priced at $20 per month with "no commitment, contract, credit check or hardware installation required." The OTT service is billed as offering...
In this interview with [itvt] Editor-in-Chief, Tracy Swedlow (which was recorded a few weeks prior to yesterday's announcement), Sling TV CEO, Roger Lynch, and DISH Digital CMO, Glenn Eisen, discuss the strategic thinking behind the new service, including how it is designed to bring Millennials and other cord-cutters back to the pay-TV fold; their plans for marketing it; and much more.

 ]]>2344dish,ottfalsefullhttps://www.spreaker.com/episode/radio-itvt-hilary-perchard-on-sky-s-investments-and-partnerships--17196489
(Note: Hilary Perchard will be speaking at TVOT NYC 2014, December 9th in New York City; purchase your tickets here.)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/11/21/radio-itvt-hilary-perchard-on-skys-investments-and-partnershipsFri, 21 Nov 2014 06:00:00 +0000Tracy SwedlowBased in California, Hilary Perchard, VP of business development at Sky, is in charge of that company's efforts to invest in and build partnerships with US start-ups. In this recorded interview with [itvt]'s Tracy Swedlow, he discusses some of Sky's...
(Note: Hilary Perchard will be speaking at TVOT NYC 2014, December 9th in New York City; purchase your tickets here.)

 ]]>1130bskyb,funding,investments,sky,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-rentrak-corporate-president-cathy-hetzel-on-kantar--17196493
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/10/23/radio-itvt-rentrak-corporate-president-cathy-hetzel-on-kantarThu, 23 Oct 2014 05:00:00 +0000Tracy SwedlowEarlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use...
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acquisition and the company's other deals with WPP, and shares her thoughts on the future of the TV measurement space.

 ]]>1567kantar media,measurement,rentrak,tracking,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-at-t-adworks-president-mike-welch-on-comscore-partnership--17196500
AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto purchases.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Mike Welch, president of AT&T AdWorks, explains the new partnerships and their significance.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/10/15/radio-itvt-att-adworks-president-mike-welch-on-comscore-partnershipWed, 15 Oct 2014 05:30:00 +0000Tracy SwedlowInterview: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its...
AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto purchases.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Mike Welch, president of AT&T AdWorks, explains the new partnerships and their significance.

 ]]>1831advertising,at&t,at&t adworks,comscore,measurementfalsefullhttps://www.spreaker.com/episode/radio-itvt-lingospot-and-seespace-team-up-for-augmented-tv--17196494
In this recorded interview with [itvt] editor-in-chief Tracy Swedlow, Lingospot co-founder and CEO, Nikos Iatropoulos, and SeeSpace co-founder, Anne-Marie Roussel, discuss their companies' new deal and the ways in which they are collaborating to enhance the viewing experience.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/10/08/radio-itvt-lingospot-and-seespace-team-up-for-augmented-tvWed, 08 Oct 2014 05:30:00 +0000Tracy SwedlowLingospot, a provider of automatic scene-level TV metatags and metacontent, last week announced a partnership with "augmented TV" company, SeeSpace. The latter has developed an ACR-enabled device dubbed InAiR, which, when connected via HDMI between a...
In this recorded interview with [itvt] editor-in-chief Tracy Swedlow, Lingospot co-founder and CEO, Nikos Iatropoulos, and SeeSpace co-founder, Anne-Marie Roussel, discuss their companies' new deal and the ways in which they are collaborating to enhance the viewing experience.

 ]]>2111augmented tv,interactive tv,lingospot,seespace,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-twitter-tv-and-advertising-at-the-tv-of-tomorrow-show-2014--17196496
"In this keynote presentation, Ross Hoffman, Director of Brand Strategy at Twitter, will cast light on the nexus between Twitter, TV and advertising, addressing such topics as: the different kinds of 'TV moments' on Twitter; the types of programming and advertising that are generating the most active social-TV conversations; common themes that are emerging in these conversations; how brands are using the combination of TV and Twitter to amplify their messaging and to engage and target consumers; and more."

Note: Early-bird pricing for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) ends at midnight, Tuesday September 30th. Purchase your tickets here.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/09/29/radio-itvt-twitter-tv-and-advertising-at-the-tv-of-tomorrow-show-2014Mon, 29 Sep 2014 05:00:00 +0000Tracy Swedlow[itvt] is pleased to present video and audio recordings of the TVOT 2014 presentation by Ross Hoffman, Director of Brand Strategy at Twitter. The presentation was described in the show brochure as follows: "In this keynote presentation, Ross Hoffman,...
"In this keynote presentation, Ross Hoffman, Director of Brand Strategy at Twitter, will cast light on the nexus between Twitter, TV and advertising, addressing such topics as: the different kinds of 'TV moments' on Twitter; the types of programming and advertising that are generating the most active social-TV conversations; common themes that are emerging in these conversations; how brands are using the combination of TV and Twitter to amplify their messaging and to engage and target consumers; and more."

Note: Early-bird pricing for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) ends at midnight, Tuesday September 30th. Purchase your tickets here.

 ]]>1485television,tv,tv of tomorrow,tvot,twitterfalsefullhttps://www.spreaker.com/episode/radio-itvt-adnaan-wasey-executive-producer-of-pov-digital-on-6-stories--17196495
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Adnaan Wasey, executive producer of POV Digital, discusses how the six films use interactivity and new forms of storytelling to deepen audiences' engagement with their subject matter; describes the work of POV Hackathon; and explains why he believes that documentaries should no longer be confined by traditional linear narratives.

http://www.pbs.org/pov/digital/shorts/

http://www.itvt.com

http://www.thetvoftomorrowshow.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/09/23/radio-itvt-adnaan-wasey-executive-producer-of-pov-digital-on-6-storiesTue, 23 Sep 2014 04:30:00 +0000Tracy SwedlowPOV, PBS's long-running showcase for independent non-fiction films, recently unveiled six new interactive documentary shorts that it bills as "allow[ing] audiences to engage...on a deeper level, using new technologies and new paradigms in...
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Adnaan Wasey, executive producer of POV Digital, discusses how the six films use interactivity and new forms of storytelling to deepen audiences' engagement with their subject matter; describes the work of POV Hackathon; and explains why he believes that documentaries should no longer be confined by traditional linear narratives.

http://www.pbs.org/pov/digital/shorts/

http://www.itvt.com

http://www.thetvoftomorrowshow.com]]>1881interactive tv,itvt,pbs,pov digital,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-live-sports-justifying-the-investment-in-innovation-at-tvot-14--17196498
"This session will explore new technologies and platforms that are transforming live sports coverage into an interactive, social and multiplatform experience; and--at a time when sports broadcast rights are becoming increasingly expensive--will also attempt to determine the ROI of these innovations: are they succeeding in attracting new viewers, increasing audience engagement, and opening up new opportunities for monetization?

Panelists included:

•    Mike Folgner, CEO, SnappyTV

•    Chris Kuhrt, ITV Product Manager, DISH Network

•    Christy Martin, Chief Technical Advisor, ThinkAnalytics

•    Robert Pace, Chief Business Officer, OneTwoSee

•    Tomas Robertsson, Commercial Director, deltatre USA

•    Peter Scott, VP of Emerging Media, Turner Sports (Moderator)

Note: Super-early-bird tickets for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) can be purchased here.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/09/09/radio-itvt-live-sports-justifying-the-investment-in-innovation-at-tvot-14Tue, 09 Sep 2014 04:40:13 +0000Tracy Swedlow[itvt] is pleased to present a video recording of the TVOT 2014 session, "Live Sports: Justifying the Investment in Innovation." The session was described in the show brochure as follows: "This session will explore new technologies and platforms that...
"This session will explore new technologies and platforms that are transforming live sports coverage into an interactive, social and multiplatform experience; and--at a time when sports broadcast rights are becoming increasingly expensive--will also attempt to determine the ROI of these innovations: are they succeeding in attracting new viewers, increasing audience engagement, and opening up new opportunities for monetization?

Panelists included:

•    Mike Folgner, CEO, SnappyTV

•    Chris Kuhrt, ITV Product Manager, DISH Network

•    Christy Martin, Chief Technical Advisor, ThinkAnalytics

•    Robert Pace, Chief Business Officer, OneTwoSee

•    Tomas Robertsson, Commercial Director, deltatre USA

•    Peter Scott, VP of Emerging Media, Turner Sports (Moderator)

Note: Super-early-bird tickets for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) can be purchased here.

 ]]>3203innovation,sports,technology,television,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-an-interview-with-brian-greene-on-his-world-science-u--17196505
In this recently recorded interview with [itvt] editor-in-chief, Tracy Swedlow, BRIAN GREENE, professor of physics and mathematics at Columbia University, discusses his work on the educational video platform, World Science U, which launched last April. The highly social and interactive platform uses a combination of live and on-demand, long-form and short-form video, social media and an innovative interface, in order to allow viewers--ranging from interested amateurs to university students--to navigate, discover and learn more about a range of topics in physics, mathematics, cosmology and related sciences.

An alternate video recording of the interview (complete with detailed demos of how World Science U works) is located here.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/08/25/radio-itvt-an-interview-with-brian-greene-on-his-world-science-u-Mon, 25 Aug 2014 04:30:00 +0000Tracy SwedlowInterview: Brian Greene, Professor of Physics and Mathematics at Columbia University, Discusses his New, Video-Centric Online Educational Platform, World Science U In this recently recorded interview with [itvt] editor-in-chief, Tracy Swedlow, BRIAN...
In this recently recorded interview with [itvt] editor-in-chief, Tracy Swedlow, BRIAN GREENE, professor of physics and mathematics at Columbia University, discusses his work on the educational video platform, World Science U, which launched last April. The highly social and interactive platform uses a combination of live and on-demand, long-form and short-form video, social media and an innovative interface, in order to allow viewers--ranging from interested amateurs to university students--to navigate, discover and learn more about a range of topics in physics, mathematics, cosmology and related sciences.

An alternate video recording of the interview (complete with detailed demos of how World Science U works) is located here.

 ]]>2274brian greene,itvt,physics,world science festival,world science ufalsefullhttps://www.spreaker.com/episode/radio-itvt-a-city-is-another-tv-channel-at-the-tv-of-tomorrow-show-2014--17196497
"Entertainment is only one of many content types arriving on television and second and third screens. Increasingly, individuals and households are using these screens to consume services that leverage the burgeoning Internet of Things (IoT): One of the most exciting developments in the IoT is taking place around an increasingly sensorized and annotated urban environment. First-generation services like Yelp and Foursquare are early successes. But even greater growth awaits, which will demand more sophisticated solutions, architectures and user interfaces, many of which will employ video and be delivered as televisual experiences. This session will bring together representatives from the world of advanced-television, screen design, urban theory and beyond to explore the ways in which the city will become a channel of the TV of Tomorrow." Panelists included:
Fabian Birgfeld, Director, W12 StudiosDon Dulchinos, President, Smart Home and Away (Moderator)Melanie Nutter, Consultant (Former Director of the Department of the Environment, City and County of San Francisco)
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/08/15/radio-itvt-a-city-is-another-tv-channel-at-the-tv-of-tomorrow-show-2014Fri, 15 Aug 2014 06:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT 2014 session, "A City Is Another TV Channel." The session was described in the show brochure as follows: "Entertainment is only one of many content types arriving on television and second...
"Entertainment is only one of many content types arriving on television and second and third screens. Increasingly, individuals and households are using these screens to consume services that leverage the burgeoning Internet of Things (IoT): One of the most exciting developments in the IoT is taking place around an increasingly sensorized and annotated urban environment. First-generation services like Yelp and Foursquare are early successes. But even greater growth awaits, which will demand more sophisticated solutions, architectures and user interfaces, many of which will employ video and be delivered as televisual experiences. This session will bring together representatives from the world of advanced-television, screen design, urban theory and beyond to explore the ways in which the city will become a channel of the TV of Tomorrow." Panelists included:
Fabian Birgfeld, Director, W12 StudiosDon Dulchinos, President, Smart Home and Away (Moderator)Melanie Nutter, Consultant (Former Director of the Department of the Environment, City and County of San Francisco)
 ]]>2482internet of things,itvt,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-dijit-media-ceo-jeremy-toeman-discusses-acquisition--17196499
Last week, social-TV loyalty-program company, Viggle, acquired Dijit Media, a company best known for its programming guidance app, NextGuide, and its TV tune-in tool, the Dijit Reminder Button. Financial terms of the deal were not disclosed. News of the acquisition came a little more than a month after Viggle announced the acquisition of Wetpaint, a social publisher that specializes in providing content to TV fans, for $30 million in cash and stock.

In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Dijit Media CEO, Jeremy Toeman, discusses the acquisition, its significance for Viggle, the role that he and his eight-person team will play at that company going forward, and more.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/02/04/radio-itvt-dijit-media-ceo-jeremy-toeman-discusses-acquisitionTue, 04 Feb 2014 05:30:00 +0000Tracy SwedlowInterview: Dijit Media CEO, Jeremy Toeman, Discusses his Company's Acquisition by Viggle Last week, social-TV loyalty-program company, Viggle, acquired Dijit Media, a company best known for its programming guidance app, NextGuide, and its TV tune-in...
Last week, social-TV loyalty-program company, Viggle, acquired Dijit Media, a company best known for its programming guidance app, NextGuide, and its TV tune-in tool, the Dijit Reminder Button. Financial terms of the deal were not disclosed. News of the acquisition came a little more than a month after Viggle announced the acquisition of Wetpaint, a social publisher that specializes in providing content to TV fans, for $30 million in cash and stock.

In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Dijit Media CEO, Jeremy Toeman, discusses the acquisition, its significance for Viggle, the role that he and his eight-person team will play at that company going forward, and more.

 ]]>1028dijit,second screen,vigglefalsefullhttps://www.spreaker.com/episode/radio-itvt-co-founder-dale-herigstad-on-seespace--17196501
At CES earlier this month, SeeSpace, a start-up co-founded by multiple-Emmy-winning interactive media designer, Dale Herigstad, unveiled an ACR-enabled "augmented television" device dubbed InAiR, that analyzes the programming the viewer is watching, and overlays related content. The content is presented via an innovative and graphically rich user interface (as one would expect from Herigstad, who, among other things, was part of the research team that developed the digital interfaces that were a central element of the Spielberg movie, "Minority Report") which is designed for use on both 3D and 2D TV's. The interface can be navigated via a smartphone app or via gestural control systems such as Leap Motion and Kinect. Herigstad and his co-founders, entrepreneur Nam Do and investor Anne-Marie Roussel, recently set up a Kickstarter page to fund the manufacturing, marketing and roll-out of the InAiR device.

In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Herigstad discusses the thinking behind InAiR, SeeSpace's plans for the future, and more.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/01/30/radio-itvt-co-founder-dale-herigstad-on-seespace-1Thu, 30 Jan 2014 05:00:00 +0000Tracy SwedlowInterview: Co-Founder, Dale Herigstad, on SeeSpace's New "Augmented Television" Device, InAiR At CES earlier this month, SeeSpace, a start-up co-founded by multiple-Emmy-winning interactive media designer, Dale Herigstad, unveiled an ACR-enabled...
At CES earlier this month, SeeSpace, a start-up co-founded by multiple-Emmy-winning interactive media designer, Dale Herigstad, unveiled an ACR-enabled "augmented television" device dubbed InAiR, that analyzes the programming the viewer is watching, and overlays related content. The content is presented via an innovative and graphically rich user interface (as one would expect from Herigstad, who, among other things, was part of the research team that developed the digital interfaces that were a central element of the Spielberg movie, "Minority Report") which is designed for use on both 3D and 2D TV's. The interface can be navigated via a smartphone app or via gestural control systems such as Leap Motion and Kinect. Herigstad and his co-founders, entrepreneur Nam Do and investor Anne-Marie Roussel, recently set up a Kickstarter page to fund the manufacturing, marketing and roll-out of the InAiR device.

In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Herigstad discusses the thinking behind InAiR, SeeSpace's plans for the future, and more.

 ]]>21263d,augmented television,dale herigstad,seespacefalsefullhttps://www.spreaker.com/episode/radio-itvt-tv-advertising-2-0-is-here-is-the-industry-ready--17196502
[itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, "TV Advertising 2.0 Is Here: Is the Industry Ready?" The session was described in the show brochure as follows:

"This session will identify the most significant new technologies, platforms, business models and strategies currently disrupting the TV advertising space, and attempt to determine their potential long-term impacts on that space. Panelists will assess both how ready the established industry is to embrace these emerging phenomena, and how well the providers of new advertising technologies and platforms are catering to the real-world needs of that industry. Panelists will also explore how well technology innovators are evangelizing new advertising technologies to agencies and how effectively agencies in turn are educating brands about the benefits of those technologies. Phenomena to be explored include dynamic ad insertion, programmatic buying, real-time bidding, unified TV/digital buying, big data, targeting/addressability, cross-platform measurement, and more." Panelists included:
Matt Bayer, VP of Advanced TV, Magna GlobalJane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM)Christophe Gillet, Head of Product, Programmatic TV, Adap.tvWalt Horstman, General Manager, AudienceXpressRick Mandler, VP of Digital Media Advertising, Disney/ABC Digital Media Group (Moderator)Chris Pizzurro, Head of Product, Sales and Marketing, Canoe
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/01/28/radio-itvt-tv-advertising-20-is-here-is-the-industry-readyTue, 28 Jan 2014 05:00:00 +0000Tracy Swedlow"TV Advertising 2.0 Is Here: Is the Industry Ready?" at TVOT NYC 2013 [itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, "TV Advertising 2.0 Is Here: Is the Industry Ready?" The session was described in the show brochure as...
[itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, "TV Advertising 2.0 Is Here: Is the Industry Ready?" The session was described in the show brochure as follows:

"This session will identify the most significant new technologies, platforms, business models and strategies currently disrupting the TV advertising space, and attempt to determine their potential long-term impacts on that space. Panelists will assess both how ready the established industry is to embrace these emerging phenomena, and how well the providers of new advertising technologies and platforms are catering to the real-world needs of that industry. Panelists will also explore how well technology innovators are evangelizing new advertising technologies to agencies and how effectively agencies in turn are educating brands about the benefits of those technologies. Phenomena to be explored include dynamic ad insertion, programmatic buying, real-time bidding, unified TV/digital buying, big data, targeting/addressability, cross-platform measurement, and more." Panelists included:
Matt Bayer, VP of Advanced TV, Magna GlobalJane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM)Christophe Gillet, Head of Product, Programmatic TV, Adap.tvWalt Horstman, General Manager, AudienceXpressRick Mandler, VP of Digital Media Advertising, Disney/ABC Digital Media Group (Moderator)Chris Pizzurro, Head of Product, Sales and Marketing, Canoe
 ]]>2691falsefullhttps://www.spreaker.com/episode/radio-itvt-keynote-david-lyle-at-tvot-nyc-2013--17196506
[itvt] is pleased to present an audio recording of the TVOT NYC 2013 keynote presentation by David Lyle, CEO ofNational Geographic Channels. The session was described in the show brochure as follows:

"David Lyle, CEO of National Geographic Channels, will cast light on his company's new television strategy, including its digital-/interactive-/social-TV plans--showing how that strategy is rooted in NatGeo's history and remit; how it responds to the company's current-day position in the market; and how it will likely evolve going forward. Among other things, he will show how the company's stable of interactive-TV shows--which include the highly successful series on neurobiology, 'Brain Games'--use interactivity and social media to improve audience engagement, both during scheduled broadcast and between episodes and seasons. Following his presentation, Lyle will take questions from the TVOT NYC 2013 audience."

 

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/01/22/radio-itvt-keynote--david-lyle-at-tvot-nyc-2013Wed, 22 Jan 2014 05:30:00 +0000Tracy SwedlowKeynote by David Lyle, CEO of National Geographic Channels, at TVOT NYC 2013 [itvt] is pleased to present an audio recording of the TVOT NYC 2013 keynote presentation by David Lyle, CEO ofNational Geographic Channels. The session was described in the...
[itvt] is pleased to present an audio recording of the TVOT NYC 2013 keynote presentation by David Lyle, CEO ofNational Geographic Channels. The session was described in the show brochure as follows:

"David Lyle, CEO of National Geographic Channels, will cast light on his company's new television strategy, including its digital-/interactive-/social-TV plans--showing how that strategy is rooted in NatGeo's history and remit; how it responds to the company's current-day position in the market; and how it will likely evolve going forward. Among other things, he will show how the company's stable of interactive-TV shows--which include the highly successful series on neurobiology, 'Brain Games'--use interactivity and social media to improve audience engagement, both during scheduled broadcast and between episodes and seasons. Following his presentation, Lyle will take questions from the TVOT NYC 2013 audience."

 

 ]]>2258natgeo,national geographic,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-tv-everywhere-at-tvot-nyc-2013--17196503
"This session will attempt to identify the most significant recent developments in TVE, and to anticipate how they will impact television's roadmap over the coming year and beyond--from the perspective of broadcasters and content providers, pay-TV operators, the advertising business, viewers and other stakeholders." Panelists included:
David Algranati, SVP of TV Product Innovation, RentrakSherry Brennan, SVP of Sales Strategy and Development, Fox NetworksSteve Donohue, Editor, FierceCable (Moderator)Chris Faw, SVP of Operations, Time Warner Cable MediaMark Garner, SVP of Business Development, Analytics and Distribution Marketing, A+E NetworksJeremy Helfand, VP of Adobe Primetime, AdobeMatt Strauss, SVP and General Manager of Video Services, Comcast Cable
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/01/15/radio-itvt-tv-everywhere-at-tvot-nyc-2013Wed, 15 Jan 2014 05:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, "TV Everywhere: Catalyst for the TV of Tomorrow?" The session was described in the show brochure as follows: "This session will attempt to identify the most significant...
"This session will attempt to identify the most significant recent developments in TVE, and to anticipate how they will impact television's roadmap over the coming year and beyond--from the perspective of broadcasters and content providers, pay-TV operators, the advertising business, viewers and other stakeholders." Panelists included:
David Algranati, SVP of TV Product Innovation, RentrakSherry Brennan, SVP of Sales Strategy and Development, Fox NetworksSteve Donohue, Editor, FierceCable (Moderator)Chris Faw, SVP of Operations, Time Warner Cable MediaMark Garner, SVP of Business Development, Analytics and Distribution Marketing, A+E NetworksJeremy Helfand, VP of Adobe Primetime, AdobeMatt Strauss, SVP and General Manager of Video Services, Comcast Cable
 ]]>3216tv,tve,tv everywherefalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-nyc-2013-cable-rdk-fireside--17196510
"Earlier this year, Time Warner Cable and Comcast formed RDK Management, LLC to manage and expand adoption of the Reference Design Kit (RDK), software for set-top boxes that is designed to accelerate the deployment of next-generation video devices and services. In this session, Time Warner Cable's SVP of Technology, Matt Zelesko, sits down with Multichannel News' Technology Editor, Jeff Baumgartner, to discuss why attendees, programming network and agency executives, as well as app developers, should be tracking the roll-out of the RDK and the impact a common technology stack could have on the people building the television experience of the future. The conversation will include what the RDK is and what it is not, how RDK Management, LLC believes the RDK can shorten the design-deploy-deliver cycle and why it matters outside the STB supply chain, the path to converged gateway boxes, and implications for TV operators around the world. Zelesko will also look ahead at the goals and challenges facing the RDK in 2014. A Special Guest [Stephen Goldstein, VP and GM, STB at Samsung] will provide insight into the vendor's experience developing for the RDK."

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2014/01/13/radio-itvt-tvot-nyc-2013--cable-rdk-firesideMon, 13 Jan 2014 04:30:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, "Cable RDK Fireside." The session was described in the show brochure as follows: "Earlier this year, Time Warner Cable and Comcast formed RDK Management, LLC to manage and...
"Earlier this year, Time Warner Cable and Comcast formed RDK Management, LLC to manage and expand adoption of the Reference Design Kit (RDK), software for set-top boxes that is designed to accelerate the deployment of next-generation video devices and services. In this session, Time Warner Cable's SVP of Technology, Matt Zelesko, sits down with Multichannel News' Technology Editor, Jeff Baumgartner, to discuss why attendees, programming network and agency executives, as well as app developers, should be tracking the roll-out of the RDK and the impact a common technology stack could have on the people building the television experience of the future. The conversation will include what the RDK is and what it is not, how RDK Management, LLC believes the RDK can shorten the design-deploy-deliver cycle and why it matters outside the STB supply chain, the path to converged gateway boxes, and implications for TV operators around the world. Zelesko will also look ahead at the goals and challenges facing the RDK in 2014. A Special Guest [Stephen Goldstein, VP and GM, STB at Samsung] will provide insight into the vendor's experience developing for the RDK."

 ]]>1653cable,jeff baumgartner,rdkfalsefullhttps://www.spreaker.com/episode/radio-itvt-connectv-ceo-ian-aaron-on-the-company-s-new-social-video-app--17196507
(Note: [itvt]'s East Coast TV of Tomorrow Show, TVOT NYC 2013, takes place December 11th in New York City. For more information on the show, click here; for a partial list of speakers, click here; and to purchase your tickets, click here.)

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/11/19/radio-itvt-connectv-ceo-ian-aaron-on-the-companys-new-social-video-appTue, 19 Nov 2013 06:30:00 +0000Tracy SwedlowSocial-TV company, ConnecTV, recently announced the launch of a new, free mobile app that "allows users to clip their favorite six-second moment, add an on-screen comment, and share with their friends across Twitter, Facebook, email and more, all...
(Note: [itvt]'s East Coast TV of Tomorrow Show, TVOT NYC 2013, takes place December 11th in New York City. For more information on the show, click here; for a partial list of speakers, click here; and to purchase your tickets, click here.)

 ]]>2513connectv,facebook twitter,ian aaron,social tv,sportsfalsefullhttps://www.spreaker.com/episode/radio-itvt-svp-of-digital-at-nickelodeon-emmy-win-2013--17196508
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Matt Evans, SVP of digital at Nickelodeon, discuss The Nick App, which recently won the Emmy Award for Outstanding Creative Achievement in Interactive Media--User Experience and Visual Design. In addition to discussing the Emmy-winning app, Evans reveals that an Android version is slated to launch this quarter, and also shares some thoughts on the future of interactivity at Nickelodeon.

(Note: Fall-Discount pricing for tickets to TVOT NYC 2013--representing a savings of $200 off the regular price--ends at midnight this Thursday, October 31st. Purchase your tickets here.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/10/29/radio-itvt-svp-of-digital-at-nickelodeon--emmy-win-2013Tue, 29 Oct 2013 04:30:00 +0000Tracy SwedlowMatt Evans, SVP of Digital at Nickelodeon, on The Nick App, Winner of the Emmy Award for Outstanding Creative Achievement in Interactive Media--User Experience and Visual Design In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow,...
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Matt Evans, SVP of digital at Nickelodeon, discuss The Nick App, which recently won the Emmy Award for Outstanding Creative Achievement in Interactive Media--User Experience and Visual Design. In addition to discussing the Emmy-winning app, Evans reveals that an Android version is slated to launch this quarter, and also shares some thoughts on the future of interactivity at Nickelodeon.

(Note: Fall-Discount pricing for tickets to TVOT NYC 2013--representing a savings of $200 off the regular price--ends at midnight this Thursday, October 31st. Purchase your tickets here.)]]>1628emmy,ipad,nick,nickelodeon,tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-bravo-evp-on-top-chef-s-last-chance-kitchen--17196509
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the Academy of Television Arts and Sciences Interactive Media Peer Group, Lisa Hsia, EVP of Bravo Digital Media, discusses "Top Chef's Last Chance Kitchen," which recently won the Emmy Award for Outstanding Creative Achievement in Interactive Media--Multiplatform Storytelling. Among other things, Hsia explains how the project helped Bravo improve how its various departments work together.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/10/22/radio-itvt-bravo-evp-on-top-chefs-last-chance-kitchenTue, 22 Oct 2013 04:30:00 +0000Tracy SwedlowInterview: Lisa Hsia, EVP of Bravo Digital Media, on "Top Chef's Last Chance Kitchen," Winner of the Emmy Award for Outstanding Creative Achievement in Interactive Media--Multiplatform Storytelling In this recorded interview with [itvt]...
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the Academy of Television Arts and Sciences Interactive Media Peer Group, Lisa Hsia, EVP of Bravo Digital Media, discusses "Top Chef's Last Chance Kitchen," which recently won the Emmy Award for Outstanding Creative Achievement in Interactive Media--Multiplatform Storytelling. Among other things, Hsia explains how the project helped Bravo improve how its various departments work together.]]>1013bravo,emmy,last chance kitchen,lisa hsia,top cheffalsefullhttps://www.spreaker.com/episode/radio-itvt-emmys-akash-goyal-sr-prod-comedy-central--17196513
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the Academy of Television Arts and Sciences Interactive Media Peer Group, Akash Goyal, senior producer of digital content and programming at Comedy Central, discusses "Night of Too Many Stars," which recently won the Emmy Award for Outstanding Interactive Program. The show, a benefit for autism research, was notable for the creative ways in which it used social media to encourage viewers not only to interact, but to donate to its cause.

 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/10/16/radio-itvt-emmys--akash-goyal-sr-prod-comedy-centralWed, 16 Oct 2013 04:00:00 +0000Tracy SwedlowAkash Goyal, Senior Producer of Digital Content and Programming at Comedy Central, on "Night of Too Many Stars," Winner of the Emmy Award for Outstanding Interactive Program In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and...
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the Academy of Television Arts and Sciences Interactive Media Peer Group, Akash Goyal, senior producer of digital content and programming at Comedy Central, discusses "Night of Too Many Stars," which recently won the Emmy Award for Outstanding Interactive Program. The show, a benefit for autism research, was notable for the creative ways in which it used social media to encourage viewers not only to interact, but to donate to its cause.

 ]]>1926akash goyal,comedy central,emmy,john stewart,night of too many starsfalsefullhttps://www.spreaker.com/episode/radio-itvt-sheri-salata-presi-of-own-harpo-studios--17196521
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the Academy of Television Arts and Sciences Interactive Media Peer Group, Sheri Salata, president of OWN and Harpo Studios, discusses "Oprah's Life Class," which just won the Emmy Award for Creative Achievement in Interactive Media--Social TV Experience.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/10/15/radio-itvt-sheri-salata-presi-of-own-harpo-studiosTue, 15 Oct 2013 04:00:00 +0000Tracy SwedlowInterview: Sheri Salata, President of OWN and Harpo Studios, on the Interactive Emmy-Winning Show /Social-TV Experience, "Oprah's Life Class" In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the...
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, and Seth Shapiro, co-governor of the Academy of Television Arts and Sciences Interactive Media Peer Group, Sheri Salata, president of OWN and Harpo Studios, discusses "Oprah's Life Class," which just won the Emmy Award for Creative Achievement in Interactive Media--Social TV Experience.]]>2139emmys,itvt,lifeclass,oprah,sheri salatafalsefullhttps://www.spreaker.com/episode/radio-itvt-emmys-vp-of-digital-maury-mcintyre--17196517
Earlier this year, the Academy of Television Arts & Sciences hired Maury McIntyre as VP of digital, placing him in charge of strategy, editorial, operations and revenue-generation across all its Web sites and other digital platforms. In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, McIntyre discusses his role at the Television Academy and his work with Watchwith and Pivotal Labs on the interactive Backstage LIVE! experience that accompanied the recent Primetime Emmys telecast, and casts light on the Academy's digital strategy going forward.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/10/01/radio-itvt-emmys-vp-of-digital-maury-mcintyreTue, 01 Oct 2013 05:00:00 +0000Tracy SwedlowInterview: VP of Digital, Maury McIntyre, on the Academy of Television Arts & Sciences' Emmys.com Backstage LIVE! Experience and Other Digital Initiatives Earlier this year, the Academy of Television Arts & Sciences hired Maury McIntyre as VP of...
Earlier this year, the Academy of Television Arts & Sciences hired Maury McIntyre as VP of digital, placing him in charge of strategy, editorial, operations and revenue-generation across all its Web sites and other digital platforms. In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, McIntyre discusses his role at the Television Academy and his work with Watchwith and Pivotal Labs on the interactive Backstage LIVE! experience that accompanied the recent Primetime Emmys telecast, and casts light on the Academy's digital strategy going forward.]]>15522nd screen,emmys,itvt,tv,watchwithfalsefullhttps://www.spreaker.com/episode/radio-itvt-adam-winnick-founder-and-ceo-of-subblime--17196512Adam Winnick is founder and CEO of Subblime, a company that bills itself as "an online community devoted to connecting fans to their favorite content creators on YouTube." In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, he discusses the company's origins and goals; the services it offers to YouTube creators; its business model; the evolution of its relationship with YouTube; and much more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/09/12/radio-itvt-adam-winnick-founder-and-ceo-of-subblimeThu, 12 Sep 2013 04:30:00 +0000Tracy SwedlowInterview: Adam Winnick, Founder and CEO of Subblime Company Bills itself as an Online Community that Connects Fans to their Favorite YouTube Creators Adam Winnick is founder and CEO of Subblime, a company that bills itself as "an online community...Adam Winnick is founder and CEO of Subblime, a company that bills itself as "an online community devoted to connecting fans to their favorite content creators on YouTube." In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, he discusses the company's origins and goals; the services it offers to YouTube creators; its business model; the evolution of its relationship with YouTube; and much more.]]>2435adam winnick,commerce,favorite things,subblime,youtubefalsefullhttps://www.spreaker.com/episode/radio-itvt-executives-discuss-the-interactive-media-emmys--17196511
In this recorded interview with [itvt] editor-in-chief Tracy Swedlow, Seth Shapiro, co-governor of the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG), and Marc Johnson, co-chair of the IMPG's Awards Working Group, discuss the two categories of interactive media Emmys--for "Creative Achievement in Interactive Media" and for "Outstanding Interactive Program"--that will be awarded this year; identify trends the IMPG saw in this year's nominated projects; and explain what made this year's crop of entries particularly unique and interesting. (Note: The awards will be presented at the Creative Arts Emmy Awards ceremony, September 15th at the Nokia Theatre in Los Angeles.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/09/11/radio-itvt-executives-discuss-the-interactive-media-emmysWed, 11 Sep 2013 04:30:00 +0000Tracy SwedlowSeth Shapiro and Marc Johnson of the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) Discuss this Year's Interactive Media Emmys In this recorded interview with [itvt] editor-in-chief Tracy Swedlow, Seth Shapiro, co-governor...
In this recorded interview with [itvt] editor-in-chief Tracy Swedlow, Seth Shapiro, co-governor of the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG), and Marc Johnson, co-chair of the IMPG's Awards Working Group, discuss the two categories of interactive media Emmys--for "Creative Achievement in Interactive Media" and for "Outstanding Interactive Program"--that will be awarded this year; identify trends the IMPG saw in this year's nominated projects; and explain what made this year's crop of entries particularly unique and interesting. (Note: The awards will be presented at the Creative Arts Emmy Awards ceremony, September 15th at the Nokia Theatre in Los Angeles.)]]>2686awards,emmy,emmys,impg,interactivefalsefullhttps://www.spreaker.com/episode/radio-itvt-brandon-martinez-ceo-of-indmusic--17196514http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/08/28/radio-itvt-brandon-martinez-ceo-of-indmusicWed, 28 Aug 2013 04:30:00 +0000Tracy SwedlowIn this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Brandon Martinez, CEO of INDmusic, casts light on the emerging business of YouTube-based multi-channel networks (MCN)--covering such topics as clearing rights, using YouTube...2081brandon martinez,harlem shake,indmusic,music,youtubefalsefullhttps://www.spreaker.com/episode/focus-on-bravo-at-the-tv-of-tomorrow-show-2013--17196515
"This session will take a look at how Bravo seeks to engage viewers through meaningful cross-platform content consumption. Whether it's through ambitious transmedia initiatives or its interactive Play Live experience, the network attempts to build innovative, addictive 360-degree experiences around its shows and talent. Bravo believes that production is no longer just about creating a TV show, but about creating a cohesive, immersive entertainment experience across multiple platforms, blurring the lines between screens and even changing the way the network creates and operates entirely.

The session will bring together Bravo's key executives from production, marketing, promotion and digital, as well as an outside vendor, to take a sneak peek behind the network's curtain of content creation. Panelists will delve into how Bravo conceives, builds, promotes, monetizes and works with outside partners to deliver an engaging content experience that today's savvy consumer has come to inherently crave. Additionally, the session will provide attendees with a sneak peek at one Bravo's newest transmedia initiatives." Participating in the session were:
Jamie Cutburth, VP of Partnership Marketing, BravoRich Foster, Chief Creative Officer, A Different EngineLisa Hsia, EVP of Digital Media, Bravo MediaDave Serwatka, VP of Current and Cross-Platform Production, BravoTracy Swedlow, Editor-in-Chief, [itvt] (Moderator)Amy Troiano, VP of On-Air Promotion, BravoAimee Viles, SVP of Emerging Media, Bravo]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/08/20/focus-on-bravo-at-the-tv-of-tomorrow-show-2013Tue, 20 Aug 2013 05:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the TVOT 2013 session, "Focus on Bravo: Blurring the Lines Between Screens." The session was described in the show brochure as follows: "This session will take a look at how Bravo seeks to engage...
"This session will take a look at how Bravo seeks to engage viewers through meaningful cross-platform content consumption. Whether it's through ambitious transmedia initiatives or its interactive Play Live experience, the network attempts to build innovative, addictive 360-degree experiences around its shows and talent. Bravo believes that production is no longer just about creating a TV show, but about creating a cohesive, immersive entertainment experience across multiple platforms, blurring the lines between screens and even changing the way the network creates and operates entirely.

The session will bring together Bravo's key executives from production, marketing, promotion and digital, as well as an outside vendor, to take a sneak peek behind the network's curtain of content creation. Panelists will delve into how Bravo conceives, builds, promotes, monetizes and works with outside partners to deliver an engaging content experience that today's savvy consumer has come to inherently crave. Additionally, the session will provide attendees with a sneak peek at one Bravo's newest transmedia initiatives." Participating in the session were:
Jamie Cutburth, VP of Partnership Marketing, BravoRich Foster, Chief Creative Officer, A Different EngineLisa Hsia, EVP of Digital Media, Bravo MediaDave Serwatka, VP of Current and Cross-Platform Production, BravoTracy Swedlow, Editor-in-Chief, [itvt] (Moderator)Amy Troiano, VP of On-Air Promotion, BravoAimee Viles, SVP of Emerging Media, Bravo]]>2776bravo,last chance kitchen,top chef,tv,tvotfalsefullhttps://www.spreaker.com/episode/the-cable-rdk-at-the-tv-of-tomorrow-show-2013--17196516
[itvt] is pleased to present an audio recording of "The Cable RDK," a keynote fireside chat at TVOT 2013. The session was described in the show brochure as follows:

"In conversation with prominent cable-technology journalist, Leslie Ellis, a panel of senior executives from Comcast and Time Warner Cable will cast light on the significance of, and the roadmap for, cable's Reference Design Kit (RDK). The RDK--officially defined as "an integrated software bundle that can be accessed by operators in need of a software stack for set-top devices" and as a "fully tested and integrated system [that] runs on QAM, IP and Hybrid devices"--was originated by Comcast, but has since been embraced by Time Warner Cable and is attracting the interest of many other MSO's that are seeking to implement a cross-platform UI/UX that can be quickly brought to market. Issues to be addressed include: What exactly is the RDK and what is its significance? Why was it developed? How exactly does it work? Why is it generating so much interest? What are the advantages and risks/challenges for MSO's that adopt the RDK? And how will it be adapted/implemented in Europe and other global markets?"

Participating in the session were:
Leslie Ellis, Principal, Translation Please/Columnist, Multichannel News (Moderator)Mike Hayashi, EVP of Architecture, Development and Engineering, Time Warner CableSteve Reynolds, SVP of Premises Technology, ComcastMatthew Zelesko, SVP of Technology, Time Warner Cable]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/08/16/the-cable-rdk-at-the-tv-of-tomorrow-show-2013Fri, 16 Aug 2013 05:30:00 +0000Tracy Swedlow"The Cable RDK" at The TV of Tomorrow Show 2013 [itvt] is pleased to present an audio recording of "The Cable RDK," a keynote fireside chat at TVOT 2013. The session was described in the show brochure as follows: "In conversation with prominent...
[itvt] is pleased to present an audio recording of "The Cable RDK," a keynote fireside chat at TVOT 2013. The session was described in the show brochure as follows:

"In conversation with prominent cable-technology journalist, Leslie Ellis, a panel of senior executives from Comcast and Time Warner Cable will cast light on the significance of, and the roadmap for, cable's Reference Design Kit (RDK). The RDK--officially defined as "an integrated software bundle that can be accessed by operators in need of a software stack for set-top devices" and as a "fully tested and integrated system [that] runs on QAM, IP and Hybrid devices"--was originated by Comcast, but has since been embraced by Time Warner Cable and is attracting the interest of many other MSO's that are seeking to implement a cross-platform UI/UX that can be quickly brought to market. Issues to be addressed include: What exactly is the RDK and what is its significance? Why was it developed? How exactly does it work? Why is it generating so much interest? What are the advantages and risks/challenges for MSO's that adopt the RDK? And how will it be adapted/implemented in Europe and other global markets?"

Participating in the session were:
Leslie Ellis, Principal, Translation Please/Columnist, Multichannel News (Moderator)Mike Hayashi, EVP of Architecture, Development and Engineering, Time Warner CableSteve Reynolds, SVP of Premises Technology, ComcastMatthew Zelesko, SVP of Technology, Time Warner Cable]]>2495comcast,leslie ellis,rdk,time warner,tvotfalsefullhttps://www.spreaker.com/episode/tvot-2013-watch-what-happens-live--17196519
[itvt] is pleased to present an audio recording of "'Watch What Happens Live' and the Next Generation of Embassy Row," a special presentation at TVOT 2013. The presentation was described in the show brochure as follows:

"Join Michael Davies, President of prominent production company, Embassy Row, and Deirdre Connolly, Executive Producer/Showrunner of Bravo's 'Watch What Happens Live,' as they answer any and all questions about the only live, late-night interactive talk show on television. Additionally, Davies will talk about the future of Embassy Row, including upcoming projects, the importance of the second screen, and how ad integrations are the key to keeping audiences tuned-in and engaged. The session will be moderated by Nick DeMartino, Principal, Nick DeMartino Consulting."]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/08/09/tvot-2013--watch-what-happens-liveFri, 09 Aug 2013 05:00:00 +0000Tracy Swedlow"'Watch What Happens Live' and the Next Generation of Embassy Row" at The TV of Tomorrow Show 2013 [itvt] is pleased to present an audio recording of "'Watch What Happens Live' and the Next Generation of Embassy Row," a special presentation at TVOT...
[itvt] is pleased to present an audio recording of "'Watch What Happens Live' and the Next Generation of Embassy Row," a special presentation at TVOT 2013. The presentation was described in the show brochure as follows:

"Join Michael Davies, President of prominent production company, Embassy Row, and Deirdre Connolly, Executive Producer/Showrunner of Bravo's 'Watch What Happens Live,' as they answer any and all questions about the only live, late-night interactive talk show on television. Additionally, Davies will talk about the future of Embassy Row, including upcoming projects, the importance of the second screen, and how ad integrations are the key to keeping audiences tuned-in and engaged. The session will be moderated by Nick DeMartino, Principal, Nick DeMartino Consulting."]]>1160live television,tv,tvot,watch what happens live,wwhlfalsefullhttps://www.spreaker.com/episode/tvot-2013-why-interactive-ads-are-better--17196520
[itvt] is pleased to present an audio recording of "The DNA of Interactive Video Ads and Why They Are Superior to Linear Ads," a special presentation by Professor Duane Varan at TVOT 2013. The presentation was described in the show brochure as follows:

"At last year's TVOT, Dr. Duane Varan demonstrated how interactive video ads are superior to linear ads. This year, he takes us on a deeper dive, exploring the range of factors explaining such superiority. These include sifting effects (identifying best prospects), cognitive processing effects, haptic effects (the power of touch), choice effects, rehearsal effects (similar to product sampling), and others. By understanding how interactive video really works, advertisers are better able to capitalize on its potential. Dr. Varan is Chief Research Officer of the Disney Media & Advertising Lab in Austin, Texas--a role he holds concurrently with his appointment as Professor and Executive Director of Audience Labs at Murdoch University in Australia."]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/08/06/tvot-2013--why-interactive-ads-are-betterTue, 06 Aug 2013 05:30:00 +0000Tracy Swedlow"The DNA of Interactive Video Ads and Why They Are Superior to Linear Ads," at The TV of Tomorrow Show 2013 [itvt] is pleased to present an audio recording of "The DNA of Interactive Video Ads and Why They Are Superior to Linear Ads," a special...
[itvt] is pleased to present an audio recording of "The DNA of Interactive Video Ads and Why They Are Superior to Linear Ads," a special presentation by Professor Duane Varan at TVOT 2013. The presentation was described in the show brochure as follows:

"At last year's TVOT, Dr. Duane Varan demonstrated how interactive video ads are superior to linear ads. This year, he takes us on a deeper dive, exploring the range of factors explaining such superiority. These include sifting effects (identifying best prospects), cognitive processing effects, haptic effects (the power of touch), choice effects, rehearsal effects (similar to product sampling), and others. By understanding how interactive video really works, advertisers are better able to capitalize on its potential. Dr. Varan is Chief Research Officer of the Disney Media & Advertising Lab in Austin, Texas--a role he holds concurrently with his appointment as Professor and Executive Director of Audience Labs at Murdoch University in Australia."]]>1971duane varon,iad,interactive advertising,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/tvot-2013-discovery-s-skywire-live-with-nik-wallenda--17196522
[itvt] is pleased to present an audio recording of "Live Wire: Buzz-Inducing Multiplatform Live Events," a special presentation by Discovery Communications at TVOT 2013. The presentation was described in the show brochure as follows:

"'Live' is not a new phenomenon but it has become an increasingly important one for broadcast, cable and online networks. In this special presentation, Discovery Communications Digital Media SVP Guhan Selvaretnam will provide a detailed look at how Discovery is seeking to re-invent the live event with engaging multiplatform experiences that complement the linear-TV experience and bring audiences closer than ever to the action--with Discovery Channel's "Skywire Live with Nik Wallenda" (scheduled for Sunday, June 23rd) as a case study. From a 360-degree "high-wire interactive" to a live, six-camera digital experience, Selvaretnam will talk strategy, tactics and results just days after the epic live event."]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/08/02/tvot-2013--discoverys-skywire-live-with-nik-wallendaFri, 02 Aug 2013 06:00:00 +0000Tracy SwedlowDiscovery's "Skywire Live with Nik Wallenda" at The TV of Tomorrow Show 2013 [itvt] is pleased to present an audio recording of "Live Wire: Buzz-Inducing Multiplatform Live Events," a special presentation by Discovery Communications at TVOT 2013. The...
[itvt] is pleased to present an audio recording of "Live Wire: Buzz-Inducing Multiplatform Live Events," a special presentation by Discovery Communications at TVOT 2013. The presentation was described in the show brochure as follows:

"'Live' is not a new phenomenon but it has become an increasingly important one for broadcast, cable and online networks. In this special presentation, Discovery Communications Digital Media SVP Guhan Selvaretnam will provide a detailed look at how Discovery is seeking to re-invent the live event with engaging multiplatform experiences that complement the linear-TV experience and bring audiences closer than ever to the action--with Discovery Channel's "Skywire Live with Nik Wallenda" (scheduled for Sunday, June 23rd) as a case study. From a 360-degree "high-wire interactive" to a live, six-camera digital experience, Selvaretnam will talk strategy, tactics and results just days after the epic live event."]]>1417discovery,interactive tv,live,multiplatform,nik walendafalsefullhttps://www.spreaker.com/episode/tvot-2013-fireside-eric-free-discusses-intel-media-s-plans--17196528http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/07/23/tvot-2013-fireside-eric-free-discusses-intel-medias-plansTue, 23 Jul 2013 06:00:00 +0000Tracy Swedlow[itvt] is pleased to present an audio recording of the fireside session at The TV of Tomorrow Show 2013, in which old Eric Free, VP and General Manager of Content and Services at Intel Media--in conversation with Ashley Swartz, Principal of Furious...1995connected tv,intel,ott,tv of tomorrow,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-code-and-theory-s-john-gilles-on-ui-ux-work--17196525
High-profile interactive-TV industry figure, JOHN GILLES (his resume includes stints at A Different Engine, Method, G4 and TechTV), recently joined interactive agency, Code and Theory, as director of new media. In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Gilles discusses his new role, shares his thoughts on multiplatform interactive design, and more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/05/23/radio-itvt-code-and-theorys-john-gilles-on-uiux-workThu, 23 May 2013 04:30:00 +0000Tracy SwedlowInterview: Longtime Interactive-TV Industry Figure, John Gilles, on his New Role at Interactive Agency, Code and Theory High-profile interactive-TV industry figure, JOHN GILLES (his resume includes stints at A Different Engine, Method, G4 and...
High-profile interactive-TV industry figure, JOHN GILLES (his resume includes stints at A Different Engine, Method, G4 and TechTV), recently joined interactive agency, Code and Theory, as director of new media. In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, Gilles discusses his new role, shares his thoughts on multiplatform interactive design, and more.]]>1697code and theory,connected tv,tv,user experience,user interfacefalsefullhttps://www.spreaker.com/episode/radio-itvt-civolution-ceo-on-app-the-movie--17196524
Automatic content recognition (ACR) technology provider, Civolution, has partnered with film company, 2CFILM, and app developer, Service2Media, on "App," the first-ever movie to feature a synchronized second-screen app for use in the movie theater. The second-screen experience is not simply an enhancement to the movie--which according to 2CFILM's promotional materials, centers on an "app that becomes an autonomous force"--but functions as an integral part of it.

In this recorded interview with [itvt]'s Tracy Swedlow, Civolution CEO Alex Terpstra, discusses his company's work on "App," as well as the broader significance of the project for both the big screen and the second screen.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/05/02/radio-itvt-civolution-ceo-on-app-the-movieThu, 02 May 2013 05:00:00 +0000Tracy SwedlowInterview: Civolution CEO, Alex Terpstra, on Bringing the Second Screen to the Big Screen Automatic content recognition (ACR) technology provider, Civolution, has partnered with film company, 2CFILM, and app developer, Service2Media, on "App," the...
Automatic content recognition (ACR) technology provider, Civolution, has partnered with film company, 2CFILM, and app developer, Service2Media, on "App," the first-ever movie to feature a synchronized second-screen app for use in the movie theater. The second-screen experience is not simply an enhancement to the movie--which according to 2CFILM's promotional materials, centers on an "app that becomes an autonomous force"--but functions as an integral part of it.

In this recorded interview with [itvt]'s Tracy Swedlow, Civolution CEO Alex Terpstra, discusses his company's work on "App," as well as the broader significance of the project for both the big screen and the second screen.]]>15822 screen,app de film,app the movie,civolution,synchronizedfalsefullhttps://www.spreaker.com/episode/radio-itvt-interview-atas-impg-leaders-explain-changes--17196529
Last month (see the article published on itvt.com, March 28th) the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) announced a number of changes to its Interactive Media Awards for the 65th Primetime Emmys. Among other things, it said that it would add a new category award for "Outstanding Interactive Program," and would expand its existing juried award for "Outstanding Creative Achievement in Interactive Media" to include four areas of competition: Multiplatform Storytelling, Original Interactive Program, Social TV Experience, and User Experience and Visual Design.

In this recorded interview with [itvt]'s Tracy Swedlow, Marc Johnson and Geoff Katz, co-chairs of the IMPG's Awards Working Group, and Michael Gregor, advisor to the Awards Working Group, explain the changes and the thinking behind them.

(Note: The deadline for submitting nominations for the Interactive Media Categories in the 65th Primetime Emmy Awards is May 3rd. More information is available here.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/04/16/radio-itvt-interview-atas-impg-leaders-explain-changesTue, 16 Apr 2013 04:30:00 +0000Tracy SwedlowInterview: ATAS IMPG Leaders Explain the Changes to the Interactive Media Awards for the 65th Primetime Emmys Last month (see the article published on itvt.com, March 28th) the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG)...
Last month (see the article published on itvt.com, March 28th) the Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) announced a number of changes to its Interactive Media Awards for the 65th Primetime Emmys. Among other things, it said that it would add a new category award for "Outstanding Interactive Program," and would expand its existing juried award for "Outstanding Creative Achievement in Interactive Media" to include four areas of competition: Multiplatform Storytelling, Original Interactive Program, Social TV Experience, and User Experience and Visual Design.

In this recorded interview with [itvt]'s Tracy Swedlow, Marc Johnson and Geoff Katz, co-chairs of the IMPG's Awards Working Group, and Michael Gregor, advisor to the Awards Working Group, explain the changes and the thinking behind them.

(Note: The deadline for submitting nominations for the Interactive Media Categories in the 65th Primetime Emmy Awards is May 3rd. More information is available here.)]]>2560awards,emmy awards,emmys,impg,tvfalsefullhttps://www.spreaker.com/episode/interview-ensequence-s-peter-low-and-national-geographic-s--17196523
--Over a Six-Month Period, Viewers who Used National Geographic's "Sunday Night Interactive" Features Spent 25% Longer on the Channel

Last week (see the article published on itvt.com, April 10th), National Geographic Channel announced that the Ensequence-powered single-screen interactive TV features--including polls, trivia, previews and more--which it offers during primetime on Sunday nights on Dish Network, had proved so successful that it now intends to expand those features to additional programs and distribution channels. According to the network, between August 2012 and January 2013, viewers who used the ITV features spent 25% more time engaged with its programming than those who didn't.

In this recorded interview, Ensequence president and CEO, Peter Low, and Brad Dancer, SVP of audience and business development at National Geographic Channels, discuss the reasons behind the success of National Geographic's "Sunday Night Interactive" deployment on Dish, and outline their plans to expand it.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/04/15/interview-ensequences-peter-low-and-national-geographicsMon, 15 Apr 2013 05:00:00 +0000Tracy SwedlowInterview: Ensequence's Peter Low and National Geographic's Brad Dancer on National Geographic's Single-Screen Interactive TV Deployment on Dish Network --Over a Six-Month Period, Viewers who Used National Geographic's "Sunday Night Interactive"...
--Over a Six-Month Period, Viewers who Used National Geographic's "Sunday Night Interactive" Features Spent 25% Longer on the Channel

Last week (see the article published on itvt.com, April 10th), National Geographic Channel announced that the Ensequence-powered single-screen interactive TV features--including polls, trivia, previews and more--which it offers during primetime on Sunday nights on Dish Network, had proved so successful that it now intends to expand those features to additional programs and distribution channels. According to the network, between August 2012 and January 2013, viewers who used the ITV features spent 25% more time engaged with its programming than those who didn't.

In this recorded interview, Ensequence president and CEO, Peter Low, and Brad Dancer, SVP of audience and business development at National Geographic Channels, discuss the reasons behind the success of National Geographic's "Sunday Night Interactive" deployment on Dish, and outline their plans to expand it.]]>1276dish,ensequence,interactive tv,national geographic,single screenfalsefullhttps://www.spreaker.com/episode/radio-itvt-theatrics-interactive-storytelling-platform--17196527
Last week, Theatrics launched its eponymous interactive video storytelling platform in beta. The platform is billed by the company as "a suite of social video tools that enable creators, brands, studios, and networks to bring their audience directly into a compelling and immersive online video experience" where "you create the story, characters, and vision" and "your audience and fans add their own creativity by performing in your show and interacting with the story and other users."

In this recorded interview with [itvt]'s Tracy Swedlow, Theatrics co-founders, COO Tracy Evans and VP of creative Bob Gebert, discuss the company's platform; its work with USA Network on "The S#cial Sector," an interactive, multiplatform murder-mystery experience for fans of the show, "Psych"; its experience producing "Beckinfield," an ongoing, multiplatform, participatory sci-fi series that has served as a proof-of-concept for the company's platform; and more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/04/08/radio-itvt-theatrics--interactive-storytelling-platformMon, 08 Apr 2013 04:30:00 +0000Tracy SwedlowInterview: Theatrics Co-Founders, Tracy Evans and Bob Gebert, on the Company's Newly Launched Interactive Video Storytelling Platform Last week, Theatrics launched its eponymous interactive video storytelling platform in beta. The platform is billed...
Last week, Theatrics launched its eponymous interactive video storytelling platform in beta. The platform is billed by the company as "a suite of social video tools that enable creators, brands, studios, and networks to bring their audience directly into a compelling and immersive online video experience" where "you create the story, characters, and vision" and "your audience and fans add their own creativity by performing in your show and interacting with the story and other users."

In this recorded interview with [itvt]'s Tracy Swedlow, Theatrics co-founders, COO Tracy Evans and VP of creative Bob Gebert, discuss the company's platform; its work with USA Network on "The S#cial Sector," an interactive, multiplatform murder-mystery experience for fans of the show, "Psych"; its experience producing "Beckinfield," an ongoing, multiplatform, participatory sci-fi series that has served as a proof-of-concept for the company's platform; and more.]]>2253psych,social sector,social tv,storytelling,theatricsfalsefullhttps://www.spreaker.com/episode/radio-itvt-fox-watchwith-dijit-on-deal--17196526http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/03/12/radio-itvt-fox-watchwith-dijit-on-dealTue, 12 Mar 2013 07:00:00 +0000Tracy SwedlowRadio [itvt]: Fox, Watchwith, Dijit On Deal2609fox,nextguide,second screen,social tv,watchwithfalsefullhttps://www.spreaker.com/episode/radio-itvt-will-rich-interactive-media-transform-tv--17196533
[itvt] is pleased to present an audio recording of the session, "Will Rich, Interactive Media Transform Television?," which was one of the highlights of TVOT NYC Intensive 2012 (December 10th).

The session was described in the show brochure as follows:

"This 'show-and-tell' session will feature demos of rich, multifaceted, interactive platforms and services that suggest immersive new forms of content, marketing and monetization, as well as new kinds of relationships between the programmer, the marketer and the audience.

Following each demo, a panel of broadcast/network and pay-TV executives at the forefront of implementing interactive TV experiences will provide feedback on what they have just seen, explore its potential to enable new forms of televisual content and marketing, and discuss whether it can transform the business and experience of television as we know it today."

Interactive platform and service provider panelists included:
Tracy Evans, COO, Theatrics Jeff Fluhr, CEO, Spreecast Jury Hahn, CEO, Megaphone TV
Broadcaster/network and pay-TV panelists included:
Channing Dawson, Senior Advisor, Scripps Networks Lisa Hsia, EVP of Digital Media, Bravo Adam Lowy, GM of Interactive TV, DISH Network Jonathan Mallow, VP of Shows, Events and Ad Sales Production, VH1 Digital
Moderator: Tracy Swedlow, Editor-in-Chief, [itvt]]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/03/06/radio-itvt-will-rich-interactive-media-transform-tvWed, 06 Mar 2013 04:30:00 +0000Tracy Swedlow"Will Rich, Interactive Media Transform Television?" at TVOT NYC Intensive 2012 [itvt] is pleased to present an audio recording of the session, "Will Rich, Interactive Media Transform Television?," which was one of the highlights of TVOT NYC...
[itvt] is pleased to present an audio recording of the session, "Will Rich, Interactive Media Transform Television?," which was one of the highlights of TVOT NYC Intensive 2012 (December 10th).

The session was described in the show brochure as follows:

"This 'show-and-tell' session will feature demos of rich, multifaceted, interactive platforms and services that suggest immersive new forms of content, marketing and monetization, as well as new kinds of relationships between the programmer, the marketer and the audience.

Following each demo, a panel of broadcast/network and pay-TV executives at the forefront of implementing interactive TV experiences will provide feedback on what they have just seen, explore its potential to enable new forms of televisual content and marketing, and discuss whether it can transform the business and experience of television as we know it today."

Interactive platform and service provider panelists included:
Tracy Evans, COO, Theatrics Jeff Fluhr, CEO, Spreecast Jury Hahn, CEO, Megaphone TV
Broadcaster/network and pay-TV panelists included:
Channing Dawson, Senior Advisor, Scripps Networks Lisa Hsia, EVP of Digital Media, Bravo Adam Lowy, GM of Interactive TV, DISH Network Jonathan Mallow, VP of Shows, Events and Ad Sales Production, VH1 Digital
Moderator: Tracy Swedlow, Editor-in-Chief, [itvt]]]>3739bravo,megaphone,spreecast,theatrics,vh1falsefullhttps://www.spreaker.com/episode/radio-itvt-canoe-ventures-chris-pizzurro--17196532http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/02/14/radio-itvt-canoe-ventures--chris-pizzurroThu, 14 Feb 2013 04:30:00 +0000Tracy SwedlowRadio [itvt]: Canoe Ventures - Chris Pizzurro2518adverting,cable,canoe ventures,video on demand,vod daifalsefullhttps://www.spreaker.com/episode/radio-itvt-tvotnyc2012-2ndscreen-content--17196536
"With new second-screen providers and apps coming online seemingly almost every day, the need for unique and original second-screen content is growing exponentially: Most second-screen providers are enhancing over 100 television channels, and they need to provide some kind of complementary content for each and every program. That literally means that they must generate more than 2,400 hours of content each day, every day--and that's only for one provider!

This session--moderated by [itvt] columnist Rick Howe, the iTV Doctor--will explore the process of creating unique second-screen content, and examine the issues to which this new form of content gives rise. Among other issues, panelists will attempt to ascertain whether anybody can actually measure who is using second-screen content; explore whether there is a business model that can support the second-screen content business as currently defined; examine the ways in which the rise of second-screen content presents risks and challenges for programmers and advertisers; and attempt to forecast whether and how the second-screen content business needs to adapt in order to survive."
Kevin Arrix, Chief Revenue Officer, Viggle David Cohn, Head of TV Partnerships, Shazam Meghann Sills Elrhoul, VP of Client Services and Analytics, Trendrr Rick Howe, The iTV Doctor (moderator) Anthony Rose, CTO, zeebox Ashley Swartz, Principal, Furious Minds Larry Taymor, CEO, ExMachina (US)The TV of Tomorrow Show 2013 will take place in San Francisco on June 25th and 26th. Tickets are available for purchase here.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/02/12/radio-itvt-tvotnyc2012-2ndscreen-contentTue, 12 Feb 2013 06:00:00 +0000Tracy Swedlow"Second-Screen Content: Have We Created a Monster?" at TVOT NYC Intensive 2012 "With new second-screen providers and apps coming online seemingly almost every day, the need for unique and original second-screen content is growing exponentially: Most...
"With new second-screen providers and apps coming online seemingly almost every day, the need for unique and original second-screen content is growing exponentially: Most second-screen providers are enhancing over 100 television channels, and they need to provide some kind of complementary content for each and every program. That literally means that they must generate more than 2,400 hours of content each day, every day--and that's only for one provider!

This session--moderated by [itvt] columnist Rick Howe, the iTV Doctor--will explore the process of creating unique second-screen content, and examine the issues to which this new form of content gives rise. Among other issues, panelists will attempt to ascertain whether anybody can actually measure who is using second-screen content; explore whether there is a business model that can support the second-screen content business as currently defined; examine the ways in which the rise of second-screen content presents risks and challenges for programmers and advertisers; and attempt to forecast whether and how the second-screen content business needs to adapt in order to survive."
Kevin Arrix, Chief Revenue Officer, Viggle David Cohn, Head of TV Partnerships, Shazam Meghann Sills Elrhoul, VP of Client Services and Analytics, Trendrr Rick Howe, The iTV Doctor (moderator) Anthony Rose, CTO, zeebox Ashley Swartz, Principal, Furious Minds Larry Taymor, CEO, ExMachina (US)The TV of Tomorrow Show 2013 will take place in San Francisco on June 25th and 26th. Tickets are available for purchase here.)]]>34862nd screen,connected tv,second screen,tv of tomorrow,twitterfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvotnyc2012-anthony-rose-founder-of-zeebox--17196531
[itvt] is pleased to present an audio recording of a special keynote presentation by zeebox founder and CTO, Anthony Rose, which was one of the highlights of TVOT NYC Intensive 2012 (December 10th).

The session was described in the show brochure as follows:

"Earlier this fall, high-profile UK second-screen interactive/social-TV company, zeebox, launched in the US and announced partnerships with Comcast, NBCUniversal, HBO and Cinemax. In this special presentation, zeebox Founder and CTO, Anthony Rose, will discuss the company's ongoing move into the US, and engage in a wide-ranging Q&A session with TVOT NYC Intensive attendees."

(Note: We have just announced our next TVOT event: The TV of Tomorrow Show 2013, which will take place in San Francisco on June 25th and 26th. Super Early-Bird tickets are available for purchase here.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/02/07/radio-itvt-tvotnyc2012-anthony-rose-founder-of-zeeboxThu, 07 Feb 2013 06:00:00 +0000Tracy Swedlow"Special Presentation and Q&A by zeebox Founder and CTO, Anthony Rose" at TVOT NYC Intensive 2012 [itvt] is pleased to present an audio recording of a special keynote presentation by zeebox founder and CTO, Anthony Rose, which was one of the...
[itvt] is pleased to present an audio recording of a special keynote presentation by zeebox founder and CTO, Anthony Rose, which was one of the highlights of TVOT NYC Intensive 2012 (December 10th).

The session was described in the show brochure as follows:

"Earlier this fall, high-profile UK second-screen interactive/social-TV company, zeebox, launched in the US and announced partnerships with Comcast, NBCUniversal, HBO and Cinemax. In this special presentation, zeebox Founder and CTO, Anthony Rose, will discuss the company's ongoing move into the US, and engage in a wide-ranging Q&A session with TVOT NYC Intensive attendees."

(Note: We have just announced our next TVOT event: The TV of Tomorrow Show 2013, which will take place in San Francisco on June 25th and 26th. Super Early-Bird tickets are available for purchase here.)]]>1468anthony rose,connected tv,second screen,united kingdom,zeeboxfalsefullhttps://www.spreaker.com/episode/radio-itvt-joan-gillman-evp-coo-twcable-media--17196534
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Joan Gillman, EVP and COO of Time Warner Cable Media, discusses the current state of the advanced advertising space, outlines how Time Warner Cable is moving to embrace new forms of TV advertising on multiple platforms, and also discusses her own background and how she came to head up the advertising sales efforts of the US's second-largest cable MSO.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/02/04/radio-itvt-joan-gillman-evp-coo-twcable-mediaMon, 04 Feb 2013 18:30:00 +0000Tracy SwedlowInterview: Joan Gillman, EVP & COO of Time Warner Cable Media In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Joan Gillman, EVP and COO of Time Warner Cable Media, discusses the current state of the advanced advertising space,...
In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Joan Gillman, EVP and COO of Time Warner Cable Media, discusses the current state of the advanced advertising space, outlines how Time Warner Cable is moving to embrace new forms of TV advertising on multiple platforms, and also discusses her own background and how she came to head up the advertising sales efforts of the US's second-largest cable MSO.]]>4132advertising,cable,joan gillman,monetization,time warnerfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvotnyc2012-envisioning-the-cable-of-tomorrow--17196535
[itvt] is pleased to present an audio recording of the session, "Envisioning the Cable of Tomorrow," which was one of the highlights of TVOTNYC Intensive 2012 (December 10th).

The session was described in the show brochure as follows:

"This session will explore the future of the cable platform, business and user experience. Panelists will discuss such topics as the transition to IP; the development of the Converged Cable Access Platform (CCAP); the incorporation of connected TV and other consumer electronics platforms into the cable ecosystem; multiplatform in-home and "TV Everywhere" streaming; managed home services such as broadband-based monitoring, security and automation; cloud-based services and user interfaces; personalization technologies; the future of cable user-interface design; new platforms that bring "TV Everywhere" to cable subscribers--with or without the consent of their cable operator; how cable plans to extend its reach beyond the home and beyond the screen; and more."

Panelists included:
Don Dulchinos, SVP of Advanced Services, CableLabsOlivier Lacour, VP of Design, CiscoCliff Mercer, SVP of Engineering, ActiveVideoArthur Orduna, Chief Innovation Officer, ADT (moderator)Sam Vasisht, CMO, Veveo
Agent Provocateur: Anand Subramanian, CEO, NimbleTV]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/01/23/radio-itvt-tvotnyc2012-envisioning-the-cable-of-tomorrow-2Wed, 23 Jan 2013 19:30:00 +0000Tracy Swedlow"Envisioning the Cable of Tomorrow" at TVOT NYC Intensive 2012 [itvt] is pleased to present an audio recording of the session, "Envisioning the Cable of Tomorrow," which was one of the highlights of TVOTNYC Intensive 2012 (December 10th). The...
[itvt] is pleased to present an audio recording of the session, "Envisioning the Cable of Tomorrow," which was one of the highlights of TVOTNYC Intensive 2012 (December 10th).

The session was described in the show brochure as follows:

"This session will explore the future of the cable platform, business and user experience. Panelists will discuss such topics as the transition to IP; the development of the Converged Cable Access Platform (CCAP); the incorporation of connected TV and other consumer electronics platforms into the cable ecosystem; multiplatform in-home and "TV Everywhere" streaming; managed home services such as broadband-based monitoring, security and automation; cloud-based services and user interfaces; personalization technologies; the future of cable user-interface design; new platforms that bring "TV Everywhere" to cable subscribers--with or without the consent of their cable operator; how cable plans to extend its reach beyond the home and beyond the screen; and more."

Panelists included:
Don Dulchinos, SVP of Advanced Services, CableLabsOlivier Lacour, VP of Design, CiscoCliff Mercer, SVP of Engineering, ActiveVideoArthur Orduna, Chief Innovation Officer, ADT (moderator)Sam Vasisht, CMO, Veveo
Agent Provocateur: Anand Subramanian, CEO, NimbleTV]]>3776cable,connected tv,itv,itvt,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-tvotnyc2012-smart-programming--17196537
[itvt] is pleased to present an audio recording of the session, "Smart Programming: The Growing Business of Connected-TV Content," which was one of the highlights of TVOT NYC Intensive 2012 (December 10th).

The session was described in the show brochure as follows:

"This session will explore the emergence of non-traditional programming providers and aggregators that are delivering content line-ups--including, in some cases, extensive multichannel offerings, and large libraries of domestic and international titles--to IP-connected devices such as connected TV's, OTT set-top boxes and tablets. Panelists will examine the business processes and deals whereby these line-ups are aggregated and distributed, and the backend infrastructure issues that need to be resolved in order to enable their distribution. Among other things, they will attempt to answer such questions as how rights issues are resolved, how deals with CE platforms are made and structured, how non-traditional programming offerings and services are marketed to the consumer, and how they are monetized."

Panelists included:
Frank Besteiro, Head of Business Development, AOL VideoMatt Durgin, Director of Smart-TV Content, LG ElectronicsMaitreyi Krishnaswamy, Director of Interactive Video Services, Verizon FiOS TVStuart Lipson, Principal, Leap Media Group (moderator)Tara Maitra, GM of Content and Media Sales, TiVoTom Morgan, CEO, Net2TVKevin Nelson, SVP/Group Planning Director, McCann EricksonEli Weisman, VP of Interactive TV, Trailer Park]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/01/14/radio-itvt-tvotnyc2012-smart-programmingMon, 14 Jan 2013 05:30:00 +0000Tracy Swedlow"Smart Programming: The Growing Business of Connected-TV Content" at TVOT NYC Intensive 2012 [itvt] is pleased to present an audio recording of the session, "Smart Programming: The Growing Business of Connected-TV Content," which was one of the...
[itvt] is pleased to present an audio recording of the session, "Smart Programming: The Growing Business of Connected-TV Content," which was one of the highlights of TVOT NYC Intensive 2012 (December 10th).

The session was described in the show brochure as follows:

"This session will explore the emergence of non-traditional programming providers and aggregators that are delivering content line-ups--including, in some cases, extensive multichannel offerings, and large libraries of domestic and international titles--to IP-connected devices such as connected TV's, OTT set-top boxes and tablets. Panelists will examine the business processes and deals whereby these line-ups are aggregated and distributed, and the backend infrastructure issues that need to be resolved in order to enable their distribution. Among other things, they will attempt to answer such questions as how rights issues are resolved, how deals with CE platforms are made and structured, how non-traditional programming offerings and services are marketed to the consumer, and how they are monetized."

Panelists included:
Frank Besteiro, Head of Business Development, AOL VideoMatt Durgin, Director of Smart-TV Content, LG ElectronicsMaitreyi Krishnaswamy, Director of Interactive Video Services, Verizon FiOS TVStuart Lipson, Principal, Leap Media Group (moderator)Tara Maitra, GM of Content and Media Sales, TiVoTom Morgan, CEO, Net2TVKevin Nelson, SVP/Group Planning Director, McCann EricksonEli Weisman, VP of Interactive TV, Trailer Park]]>3042business deals,connected tv,content,ott,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-pt-2-delivery-agent-ceo-mike-fitzsimmons--17196540 With ACR news and much more!]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/01/07/radio-itvt-pt-2-delivery-agent-ceo-mike-fitzsimmonsMon, 07 Jan 2013 23:00:00 +0000Tracy SwedlowRadio [itvt]: Pt 2-Delivery Agent CEO, Mike Fitzsimmons With ACR news and much more! With ACR news and much more!]]>1024acr,commerce,delivery agent,synchronization,tcommercefalsefullhttps://www.spreaker.com/episode/radio-itvt-pt-delivery-agent-ceo-mike-fitzsimmons--17196539http://www.blogtalkradio.com/itvt-tvoftomorrow/2013/01/07/radio-itvt-pt-delivery-agent-ceo-mike-fitzsimmonsMon, 07 Jan 2013 05:00:00 +0000Tracy SwedlowRadio [itvt]: Pt-Delivery Agent CEO, Mike Fitzsimmons2094commerce,connected tv,delivery agent,samsung,tcommercefalsefullhttps://www.spreaker.com/episode/radio-itvt-tvot-sf2012-sports-and-the-tv-of-tomorrow--17196538 The session was described in the show brochure as follows:
"This session will explore how various emerging technologies and media--including second-screen apps, connected-TV distribution, social viewing and sharing, advanced graphics systems and more--will change television coverage of sports, as well as the monetization of that coverage.
In addition, the panel will attempt to identify new opportunities that are opening up to technology companies, broadcasters, advertisers and other stakeholders as a result of these changes; outline the challenges involved in bringing interactivity and social TV to live sportscasts; explore how new platforms are enabling previously niche sports to reach a broader audience; and outline new challenges that broadcasters and sports leagues face as viewers increasingly come to expect a sports-television experience that is enhanced, interactive, social and data-rich."
Panelists included:
Ian Aaron, CEO, ConnecTVChristine Anderson, Director of User Experience, SportvisionJuan Delgado, Managing Director, Americas, Perform GroupPaul Glomski, CEO, Detroit Labs ("Chevy Game Time")Kelly Moulton, VP, North America, never.noPete Scott, VP of Emerging Media, Turner Sports (Moderator)
REGISTRATION:  http://tvotnyc2012.eventbrite.com
WEB SITE:  http://www.thetvoftomorrowshow.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/10/30/radio-itvt-tvot-sf2012--sports-and-the-tv-of-tomorrowTue, 30 Oct 2012 21:30:00 +0000Tracy Swedlow[itvt] is pleased to present a video recording of the session, "Sports and the TV of Tomorrow," which was one of the highlights of The TV of Tomorrow Show 2012 (June 12th-13th). The session was described in the show brochure as follows: "This... The session was described in the show brochure as follows:
"This session will explore how various emerging technologies and media--including second-screen apps, connected-TV distribution, social viewing and sharing, advanced graphics systems and more--will change television coverage of sports, as well as the monetization of that coverage.
In addition, the panel will attempt to identify new opportunities that are opening up to technology companies, broadcasters, advertisers and other stakeholders as a result of these changes; outline the challenges involved in bringing interactivity and social TV to live sportscasts; explore how new platforms are enabling previously niche sports to reach a broader audience; and outline new challenges that broadcasters and sports leagues face as viewers increasingly come to expect a sports-television experience that is enhanced, interactive, social and data-rich."
Panelists included:
Ian Aaron, CEO, ConnecTVChristine Anderson, Director of User Experience, SportvisionJuan Delgado, Managing Director, Americas, Perform GroupPaul Glomski, CEO, Detroit Labs ("Chevy Game Time")Kelly Moulton, VP, North America, never.noPete Scott, VP of Emerging Media, Turner Sports (Moderator)
REGISTRATION:  http://tvotnyc2012.eventbrite.com
WEB SITE:  http://www.thetvoftomorrowshow.com]]>3440detroit labs,itv,sports,sportvision,turnerfalsefullhttps://www.spreaker.com/episode/radio-itvt-bravo-s-start-ups-silicon-valley--17196542
Silicon Valley Status, which was developed in partnership with interactive marketing agency Campfire, centers on a digital hub located at SiliconValleyStatus.com, where fans of the show can, among other things, discover their own "SVS score," obtain pointers for increasing their score, and see how they stack up against other viewers and various "Bravolebrities." Each viewer's SVS score is based on three social factors, according to Bravo--popularity, influence and "the 'It' factor"--and draws on an analysis of the viewer's Facebook, Twitter and Instagram presence.

The SVS site also features videos, which offer "insider" tips on improving one's SVS score from the "Start-Ups: Silicon Valley" cast. The videos include tutorials on how, for example, to promote a positive social-media image, how to get more re-tweets, and how to capture an effective profile picture. Viewers who sign up for the SVS experience will automatically be entered into a sweepstakes for a chance to win a ticket to the show's premiere party, which will take place November 4th in San Francisco.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/10/29/radio-itvt-bravos--start-ups-silicon-valleyMon, 29 Oct 2012 04:30:00 +0000Tracy SwedlowBravo Launches Interactive Experience for its New Reality Series, "Start-Ups Silicon Valley" Bravo's SVP of Marketing, Ellen Stone, Discusses the Network's "Silicon Valley Status" Project with [itvt]'s Tracy SwedlowIn this recorded interview,...
Silicon Valley Status, which was developed in partnership with interactive marketing agency Campfire, centers on a digital hub located at SiliconValleyStatus.com, where fans of the show can, among other things, discover their own "SVS score," obtain pointers for increasing their score, and see how they stack up against other viewers and various "Bravolebrities." Each viewer's SVS score is based on three social factors, according to Bravo--popularity, influence and "the 'It' factor"--and draws on an analysis of the viewer's Facebook, Twitter and Instagram presence.

The SVS site also features videos, which offer "insider" tips on improving one's SVS score from the "Start-Ups: Silicon Valley" cast. The videos include tutorials on how, for example, to promote a positive social-media image, how to get more re-tweets, and how to capture an effective profile picture. Viewers who sign up for the SVS experience will automatically be entered into a sweepstakes for a chance to win a ticket to the show's premiere party, which will take place November 4th in San Francisco.]]>1348bravo,interactive tv,itvt,silicon valley,social tvfalsefullhttps://www.spreaker.com/episode/radio-itvt-presentation-the-anatomy-of-a-companion-app--17196541Rebecca Rusk Lim, VP of Interactive Experience, Audience & Multiplatform Technologies, at Turner Broadcasting, will provide an in-depth overview of the creative lifecycle of several recently launched entertainment-companion applications. The focus will be on user-centered design to create value for viewers while they interact with the apps before, during and after the show. The presentation will highlight how to find the right balance while the viewer is on two screens at once and how to enhance the entertainment experience, and will review fundamental building blocks for the best interaction. Rusk Lim will also share some real-life examples of usability best practices.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/10/18/radio-itvt-presentation--the-anatomy-of-a-companion-app-1Thu, 18 Oct 2012 04:30:00 +0000Tracy SwedlowThe TV of Tomorrow Show 2012 - San Francisco Rebecca Rusk Lim, VP of Interactive Experience, Audience & Multiplatform Technologies, at Turner Broadcasting, will provide an in-depth overview of the creative lifecycle of several recently launched...Rebecca Rusk Lim, VP of Interactive Experience, Audience & Multiplatform Technologies, at Turner Broadcasting, will provide an in-depth overview of the creative lifecycle of several recently launched entertainment-companion applications. The focus will be on user-centered design to create value for viewers while they interact with the apps before, during and after the show. The presentation will highlight how to find the right balance while the viewer is on two screens at once and how to enhance the entertainment experience, and will review fundamental building blocks for the best interaction. Rusk Lim will also share some real-life examples of usability best practices.]]>15802nd screen,interactive tv,second screen,television,tvotfalsefullhttps://www.spreaker.com/episode/radio-itvt-activevideo-ceo-on-big-verizon-settlement--17196544http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/09/25/radio-itvt--activevideo-ceo-on-big-verizon-settlementTue, 25 Sep 2012 18:00:00 +0000Tracy SwedlowRadio [itvt] - ActiveVideo CEO on Big Verizon Settlement1084activevideo,connected tv,patents,tivo,verizonfalsefullhttps://www.spreaker.com/episode/radio-itvt-emmy-voting-geoff-katz-and-michael-gregor--17196543  
The Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) nominees for the Emmy Awards for Outstanding Creative Achievement in Interactive Media.

This year, the Awards honor achievement in two categories: "Enhancement to a Television Program or Series" and "Original Interactive Television Programming."

The nominees for the Emmy Award for Outstanding Creative Achievement in Interactive Media--Enhancement to a Television Program or Series are:

Bravo's Top Chef: Last Chance Kitchen • bravotv.com • Bravo Media and Magical Elves

Game Of Thrones Season Two--Enhanced Digital Experience • HBO • HBO Entertainment

The Team Coco Sync App • TBS • Team Coco Digital in association with Conaco LLC & Turner Broadcasting System


The nominees for the Emmy Award for Outstanding Creative Achievement in Interactive Media--Original Interactive Television Programming are:

Dirty Work • rides.tv • Fourth Wall Studios

Psych HashTag Killer • USA • USA Network in association with Universal Cable Productions & Social Samba

What's Trending With Shira Lazar • whatstrending.com • Disrupt/Group]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/09/12/radio-itvt-emmy-voting--geoff-katz-and-michael-gregorWed, 12 Sep 2012 16:00:00 +0000Tracy SwedlowWe talk to Geoff and Michael about the Emmys' IMPG Blue Ribbon judging panel and big party tonight in L.A. We also go into why each of the projects are important and innovative with specific detail. We also talk about the 3rd party development...  
The Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) nominees for the Emmy Awards for Outstanding Creative Achievement in Interactive Media.

This year, the Awards honor achievement in two categories: "Enhancement to a Television Program or Series" and "Original Interactive Television Programming."

The nominees for the Emmy Award for Outstanding Creative Achievement in Interactive Media--Enhancement to a Television Program or Series are:

Bravo's Top Chef: Last Chance Kitchen • bravotv.com • Bravo Media and Magical Elves

Game Of Thrones Season Two--Enhanced Digital Experience • HBO • HBO Entertainment

The Team Coco Sync App • TBS • Team Coco Digital in association with Conaco LLC & Turner Broadcasting System


The nominees for the Emmy Award for Outstanding Creative Achievement in Interactive Media--Original Interactive Television Programming are:

Dirty Work • rides.tv • Fourth Wall Studios

Psych HashTag Killer • USA • USA Network in association with Universal Cable Productions & Social Samba

What's Trending With Shira Lazar • whatstrending.com • Disrupt/Group]]>1716academy of television arts and,emmy,impg,itv,televisionfalsefullhttps://www.spreaker.com/episode/radio-itvt-samsung-free-the-tv-challenge-eric-anderso--17196545
Earlier this summer (see the article published on itvt.com, July 25th), Samsung launched its third annual "Free the TV Challenge" connected-TV developer contest. This year's competition--subtitled "Second Screen Storytellers"--sees Samsung collaborating with the New York Television Festival (NYTVF) to foster the development of original multiscreen television series. The competition's winner will receive a production budget of $300,000 to create an original short series with accompanying second-screen material.

In this recorded interview, [itvt]'s Tracy Swedlow talks to Samsung's VP of content and product solutions, Eric Anderson, about why Samsung decided to focus this year's contest on second screen-enhanced storytelling, about the submissions the company is seeing for the contest, and more.
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/09/12/radio-itvt-samsung-free-the-tv-challenge--eric-andersoWed, 12 Sep 2012 05:30:00 +0000Tracy SwedlowInterview: VP of Content and Product Solutions, Eric Anderson, on Samsung's Free the TV Challenge III Earlier this summer (see the article published on itvt.com, July 25th), Samsung launched its third annual "Free the TV Challenge" connected-TV...
Earlier this summer (see the article published on itvt.com, July 25th), Samsung launched its third annual "Free the TV Challenge" connected-TV developer contest. This year's competition--subtitled "Second Screen Storytellers"--sees Samsung collaborating with the New York Television Festival (NYTVF) to foster the development of original multiscreen television series. The competition's winner will receive a production budget of $300,000 to create an original short series with accompanying second-screen material.

In this recorded interview, [itvt]'s Tracy Swedlow talks to Samsung's VP of content and product solutions, Eric Anderson, about why Samsung decided to focus this year's contest on second screen-enhanced storytelling, about the submissions the company is seeing for the contest, and more.
 ]]>1001connected tv,free the tv challenge,interactive,samsung,televisionfalsefullhttps://www.spreaker.com/episode/radio-itvt-emmy-nom-what-s-trending-with-shira-lazar--17196549 Project Video:
https://vimeo.com/45809318
 
 
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/09/04/radio-itvt-emmy-nom--whats-trending-with-shira-lazarTue, 04 Sep 2012 22:00:00 +0000Tracy SwedlowGuests:  Shira Lazar and Damon Berger (Executive Producers) Project Video: https://vimeo.com/45809318       Project Video:
https://vimeo.com/45809318
 
 
 ]]>1888damon berger,emmy,itvt,shira lazar,trendingfalsefullhttps://www.spreaker.com/episode/radio-itvt-emmy-nom-team-coco--17196550http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/08/30/radio-itvt-emmy-nom--team-cocoThu, 30 Aug 2012 17:30:00 +0000Tracy SwedlowTeam Coco2034awards,conan,emmy,team coco,turnerfalsefullhttps://www.spreaker.com/episode/radio-itvt-emmy-nom-hbo-game-of-thrones--17196548Video:
https://vimeo.com/45808629
Nominees:
Alison Moore, Senior Vice President, Digital Platforms
Otto Berkes, Senior Vice President, Consumer Technology]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/08/28/radio-itvt-emmy-nom--hbo--game-of-thronesTue, 28 Aug 2012 17:30:00 +0000Tracy SwedlowHBO - Game Of Thrones Season Two - Enhanced Digital Experience - Outstanding Creative Achievement In Interactive Media - Enhancement To A Television Program or Series Video: https://vimeo.com/45808629 Nominees: Alison Moore, Senior Vice President,...Video:
https://vimeo.com/45808629
Nominees:
Alison Moore, Senior Vice President, Digital Platforms
Otto Berkes, Senior Vice President, Consumer Technology]]>2075awards,emmy,game of thrones,hbo,itvtfalsefullhttps://www.spreaker.com/episode/radio-itvt-emmy-nom-fourth-wall-studios-dirty-work--17196551http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/08/27/radio-itvt-emmy-nom--fourth-wall-studios-dirty-workMon, 27 Aug 2012 17:30:00 +0000Tracy SwedlowFourth Wall Studios / Dirty Work2741awards,dirty work,emmy,fourth wall studios,itvtfalsefullhttps://www.spreaker.com/episode/radio-itvt-emmy-nom-usa-networks-psych-hashtag-killer--17196556 Emmy Nomination for Outstanding Creative Achievement in Interactive Media—Original Interactive Television Programming
Show Video:
Psych HashTag Killer: https://vimeo.com/45808628
Nominees:
USA Network, Universal Cable Productions, Social Samba]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/08/16/radio-itvt-emmy-nom--usa-networks-psych-hashtag-killerThu, 16 Aug 2012 16:30:00 +0000Tracy SwedlowInterview With: Jesse Redniss, SVP Digital, USA Networks Emmy Nomination for Outstanding Creative Achievement in Interactive Media—Original Interactive Television Programming Show Video: Psych HashTag Killer: https://vimeo.com/45808628 Nominees:... Emmy Nomination for Outstanding Creative Achievement in Interactive Media—Original Interactive Television Programming
Show Video:
Psych HashTag Killer: https://vimeo.com/45808628
Nominees:
USA Network, Universal Cable Productions, Social Samba]]>2011awards,emmy,itvt,psych hash tag killer,usa networksfalsefullhttps://www.spreaker.com/episode/radio-itvt-emmy-nom-bravo-top-chef-last-chance-kitchen--17196552 Executive Vice President, Bravo Digital Media  Video:  https://vimeo.com/45808632  Topic: Outstanding Creative Achievement In Interactive Media - Enhancement To A Television Program or Series  2012 Primetime Emmy Award Nominees: NBC Universal, Bravo Media, Magical Elves]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/08/14/radio-itvt-emmy-nom--bravo-top-chef-last-chance-kitchenTue, 14 Aug 2012 17:30:00 +0000Tracy SwedlowGuest: Lisa Hsia Executive Vice President, Bravo Digital Media  Video:  https://vimeo.com/45808632  Topic: Outstanding Creative Achievement In Interactive Media - Enhancement To A Television Program or Series  2012 Primetime Emmy Award Nominees:... Executive Vice President, Bravo Digital Media  Video:  https://vimeo.com/45808632  Topic: Outstanding Creative Achievement In Interactive Media - Enhancement To A Television Program or Series  2012 Primetime Emmy Award Nominees: NBC Universal, Bravo Media, Magical Elves]]>1807bravo,emmy,itvt,last chance kitchen,top cheffalsefullhttps://www.spreaker.com/episode/radio-itvt-ringz-ceo-robert-may--17196553
Last month, San Francisco-based start-up, RingGuides Inc. (RGI), launched Ringz.TV, a second-screen social-TV/content-discovery/video-sharing app that the company bills as "organiz[ing] thousands of Web video streams in a multi-dimensional environment" and as "leveraging the iPad's dual core processors and multi-touch inputs" in order to "deliver a fast-paced world where viewers flip, swipe, tap and pinch to explore a rich media universe."

In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, RGI founder, Robert May, discusses the Ringz.TV app and the thinking behind it, outlines his company's goals for the app, and more.
 ]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/07/25/radio-itvt-ringz-ceo-robert-mayWed, 25 Jul 2012 01:30:00 +0000Tracy SwedlowInterview: RingGuides, Inc. Founder, Robert May, on the Company's New Ringz.TV App Last month, San Francisco-based start-up, RingGuides Inc. (RGI), launched Ringz.TV, a second-screen social-TV/content-discovery/video-sharing app that the company...
Last month, San Francisco-based start-up, RingGuides Inc. (RGI), launched Ringz.TV, a second-screen social-TV/content-discovery/video-sharing app that the company bills as "organiz[ing] thousands of Web video streams in a multi-dimensional environment" and as "leveraging the iPad's dual core processors and multi-touch inputs" in order to "deliver a fast-paced world where viewers flip, swipe, tap and pinch to explore a rich media universe."

In this recorded interview with [itvt]'s editor-in-chief, Tracy Swedlow, RGI founder, Robert May, discusses the Ringz.TV app and the thinking behind it, outlines his company's goals for the app, and more.
 ]]>2189interactive tv,ipad,iphone,ringz,social tvfalsefullhttps://www.spreaker.com/episode/emmy-s-nominations-in-depth-interview--17196554Bravo's Top Chef: Last Chance KitchenGame Of Thrones Season Two--Enhanced Digital Experience The Team Coco Sync App TBS http://vimeo.com/album/2013358
Outstanding Creative Achievement in Interactive Media--Original Interactive Television Programming are:
Dirty Work - rides.tv - Fourth Wall StudiosPsych HashTag Killer What's Trending With Shira Lazar http://vimeo.com/album/2008555
[itvt]'s Tracy Swedlow will be interviewing IMPG co-governors, Geoff Katz, VP/executive producer at Watchwith, and Lori Schwartz, principal of World of Schwartz, as well as IMPG Awards Working Group co-chairs, Michael Gregor, founder and CTO of Velope.tv, Marc Johnson, VP of digital media at Ovation TV, and Joe Tolerico, senior producer at NBCUniversal.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2012/07/20/emmys-nominations-in-depth-interviewFri, 20 Jul 2012 17:00:00 +0000Tracy SwedlowOutstanding Creative Achievement in Interactive Media--Enhancement to a Television Program or Series are: Bravo's Top Chef: Last Chance KitchenGame Of Thrones Season Two--Enhanced Digital Experience The Team Coco Sync App TBS...Bravo's Top Chef: Last Chance KitchenGame Of Thrones Season Two--Enhanced Digital Experience The Team Coco Sync App TBS http://vimeo.com/album/2013358
Outstanding Creative Achievement in Interactive Media--Original Interactive Television Programming are:
Dirty Work - rides.tv - Fourth Wall StudiosPsych HashTag Killer What's Trending With Shira Lazar http://vimeo.com/album/2008555
[itvt]'s Tracy Swedlow will be interviewing IMPG co-governors, Geoff Katz, VP/executive producer at Watchwith, and Lori Schwartz, principal of World of Schwartz, as well as IMPG Awards Working Group co-chairs, Michael Gregor, founder and CTO of Velope.tv, Marc Johnson, VP of digital media at Ovation TV, and Joe Tolerico, senior producer at NBCUniversal.]]>3080academy of television arts and,bravo media,emmys,hbo,usa networkfalsefullhttps://www.spreaker.com/episode/tvot-nyc-intensive-2010-addressable-advertising-seth-haberman--17196555
[itvt] is pleased to present an audio recording of "The Recursive Ménage à Trois: Data, Targeting and Messaging," a panel session at TVOT NYC Intensive.

The panelists for the session were:
--Seth Haberman, CEO, Visible World (moderator)
--Lawrence Kimmel, CEO, Direct Marketing Association
--Dave Morgan, CEO, Simulmedia
--Bruce Nelson, vice chairman, Omnicom Group
--William Nowacki, managing partner and lead principal, Opera Analytics
--Ed Swindler, EVP and COO of ad sales, NBC Universal
--Craig Woerz, principal, Media Storm

The session was described in the TVOT NYC Intensive program as follows:

"It used to be supposed that traditional demographic information, when accompanied by the ability to target, whether passively or via interactive TV, was the marketer's dream. Now we are learning that the segments we created and the messages associated with those segments may not necessarily work as imagined. What happens when performance overshadows demographics? How do we respond creatively, and does that then necessitate another round of analysis? This session will see a cross-industry panel explore these and other questions pertaining to the relationship between segmentation and messaging."

(Note: The [itvt] editorial team is on the road this week and next, so we will not be publishing daily news until after the holidays. We apologize to our readers for any inconvenience.)]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/12/15/tvot-nyc-intensive-2010--addressable-advertising--Wed, 15 Dec 2010 05:30:00 +0000Tracy SwedlowData, Targeting and Messaging at TVOT NYC Intensive [itvt] is pleased to present an audio recording of "The Recursive Ménage à Trois: Data, Targeting and Messaging," a panel session at TVOT NYC Intensive. The panelists for the session were: --Seth...
[itvt] is pleased to present an audio recording of "The Recursive Ménage à Trois: Data, Targeting and Messaging," a panel session at TVOT NYC Intensive.

The panelists for the session were:
--Seth Haberman, CEO, Visible World (moderator)
--Lawrence Kimmel, CEO, Direct Marketing Association
--Dave Morgan, CEO, Simulmedia
--Bruce Nelson, vice chairman, Omnicom Group
--William Nowacki, managing partner and lead principal, Opera Analytics
--Ed Swindler, EVP and COO of ad sales, NBC Universal
--Craig Woerz, principal, Media Storm

The session was described in the TVOT NYC Intensive program as follows:

"It used to be supposed that traditional demographic information, when accompanied by the ability to target, whether passively or via interactive TV, was the marketer's dream. Now we are learning that the segments we created and the messages associated with those segments may not necessarily work as imagined. What happens when performance overshadows demographics? How do we respond creatively, and does that then necessitate another round of analysis? This session will see a cross-industry panel explore these and other questions pertaining to the relationship between segmentation and messaging."

(Note: The [itvt] editorial team is on the road this week and next, so we will not be publishing daily news until after the holidays. We apologize to our readers for any inconvenience.)]]>3690addresable,addressable advertising,interactive,itvt,tvotfalsefullhttps://www.spreaker.com/episode/tvot-nyc-intensive-2010-cable--17196562http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/12/14/tvot-nyc-intensive-2010--cableTue, 14 Dec 2010 02:00:00 +0000Tracy SwedlowTVOT NYC Intensive 2010 - Cable2662cable,ebif,interactive,itv,tvotfalsefullhttps://www.spreaker.com/episode/s-curve-ceo-steve-greenberg-on-andy-grammer-s-new-interactive-music-video--17196558
The video, which is distributed through Vevo, is powered by technology from Interlude, an Israeli company in which S-Curve holds an equity stake. It invites viewers to "choose from hundreds of potential scenes and outcomes to create the perfect video," and allows them to share their handiwork with their friends via their social networks.

See the video here: http://itvt.com/clicktv/7447/music-video-andy-grammers-keep-your-head]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/12/08/stevegreenbergWed, 08 Dec 2010 06:00:00 +0000Tracy SwedlowIn this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Steve Greenberg, founder and CEO of S-Curve Records (the record label responsible for "Who Let the Dogs Out," and "Stacy's Mom"), discusses the recently released interactive music...
The video, which is distributed through Vevo, is powered by technology from Interlude, an Israeli company in which S-Curve holds an equity stake. It invites viewers to "choose from hundreds of potential scenes and outcomes to create the perfect video," and allows them to share their handiwork with their friends via their social networks.

See the video here: http://itvt.com/clicktv/7447/music-video-andy-grammers-keep-your-head]]>1230andy grammer,click tv,interactive video,music,s-curve recordsfalsefullhttps://www.spreaker.com/episode/fourthwall-media-exec-discusses-paypal-news--17196557
In this recorded interview with [itvt]'s Tracy Swedlow, FourthWall's chief product officer, Ellen Dudar, discusses the new tcommerce solution and its significance. An unedited transcript of the interview is also included below.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/10/06/fourthwall-media-exec-discusses-paypal-newsWed, 06 Oct 2010 03:00:00 +0000Tracy SwedlowEarlier this week, interactive TV company, FourthWall Media (formerly BIAP), announced that it has teamed with online payments specialist, PayPal, on a solution "to bring safe and easy payments to TV." According to the company, the solution will...
In this recorded interview with [itvt]'s Tracy Swedlow, FourthWall's chief product officer, Ellen Dudar, discusses the new tcommerce solution and its significance. An unedited transcript of the interview is also included below.]]>1378cable,commerce,fourth wall media,interactive tv,paypalfalsefullhttps://www.spreaker.com/episode/zodiac-ceo-brandon-brown-on-cablevision-deal--17196560http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/09/21/zodiac-ceo-brandon-brown-on-cablevision-deal-1Tue, 21 Sep 2010 06:00:00 +0000Tracy Swedlow[itvt]'s Tracy Swedlow interviewed Zodiac CEO, Brandon Brown, Monday, about Cablevision's PowerUp deployment. A recording of the interview is available here.2045cable,cablevision,cloud,interactive tv,zodiacfalsefullhttps://www.spreaker.com/episode/alticast-execs-talk-about-new-social-tv-offering--17196559
According to the company's Innovation Showcase materials, AltiConnect enables programmers to "provide an interactive social media experience that maintains the viewer's focus on watching television"; enables operators "not only to measure subscriber participation and monetize success, but also to measure the campaign's success within social networks"; and includes "lightweight EBIF and OCAP application templates as well as Web-based campaign management and measurement tools that implement the CableLabs SaFI specifications."

In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt" (note: an unedited transcript of the interview is also available below), Chris Ulmer, Alticast's director of application solutions, and Anne Dirkse, the company's director of technical services, application solutions, provide a detailed overview of AltiConnect, the strategy behind the new platform, and Alticast's plans for it going forward.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/09/03/alticast-execs-talk-about-new-social-tv-offeringFri, 03 Sep 2010 05:00:00 +0000Tracy SwedlowAt the CableLabs Summer Conference Innovation Showcase earlier this month (see the article published on itvt.com, August 18th), interactive TV software specialist, Alticast (whose areas of expertise include DVB-MHP, OCAP/tru2way, EBIF, IPTV and mobile...
According to the company's Innovation Showcase materials, AltiConnect enables programmers to "provide an interactive social media experience that maintains the viewer's focus on watching television"; enables operators "not only to measure subscriber participation and monetize success, but also to measure the campaign's success within social networks"; and includes "lightweight EBIF and OCAP application templates as well as Web-based campaign management and measurement tools that implement the CableLabs SaFI specifications."

In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt" (note: an unedited transcript of the interview is also available below), Chris Ulmer, Alticast's director of application solutions, and Anne Dirkse, the company's director of technical services, application solutions, provide a detailed overview of AltiConnect, the strategy behind the new platform, and Alticast's plans for it going forward.]]>1829alticast,facebook,foursquare,social tv,twitterfalsefullhttps://www.spreaker.com/episode/showtime-s-david-preisman-and-emmy-governor-geoff-katz--17196561
The app--which is designed to enhance Showtime's coverage of boxing and mixed martial arts events, and which to date has been offered exclusively on Verizon's FiOS TV platform--allows viewers to use their remote controls to pull up fighter statistics, records, bios and quotes; take part in interactive polls; and test their knowledge in a trivia game. It was built by Ensequence (see the article published on itvt.com, May 5th) and is powered by Softel's MediaSphere ITV playout platform (see the article published on itvt.com, March 24th).

In this recorded interview, David Preisman, VP of interactive television at Showtime, and Geoff Katz, co-governor of the Academy of Television Arts & Sciences Interactive Media Peer Group, discuss how Showtime, Verizon, Ensequence and Softel worked together to realize the app; describe in detail the user experience of the app and the technological ecosystem that makes it possible (including the significant engineering achievements that led to the app being awarded the Engineering Plaque); outline plans for future distribution of the app; share thoughts on the future of EBIF and on the Academy's view of interactive TV; and much more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/08/13/showtimes-david-preisman-and-emmy-governor-geoff-kFri, 13 Aug 2010 06:30:00 +0000Tracy SwedlowThe Academy of Television Arts & Sciences recently announced that Showtime Networks' high-definition EBIF-based "Showtime Sports Interactive" application will receive an Engineering Plaque--an award that honors "those achievements that exhibit a high...
The app--which is designed to enhance Showtime's coverage of boxing and mixed martial arts events, and which to date has been offered exclusively on Verizon's FiOS TV platform--allows viewers to use their remote controls to pull up fighter statistics, records, bios and quotes; take part in interactive polls; and test their knowledge in a trivia game. It was built by Ensequence (see the article published on itvt.com, May 5th) and is powered by Softel's MediaSphere ITV playout platform (see the article published on itvt.com, March 24th).

In this recorded interview, David Preisman, VP of interactive television at Showtime, and Geoff Katz, co-governor of the Academy of Television Arts & Sciences Interactive Media Peer Group, discuss how Showtime, Verizon, Ensequence and Softel worked together to realize the app; describe in detail the user experience of the app and the technological ecosystem that makes it possible (including the significant engineering achievements that led to the app being awarded the Engineering Plaque); outline plans for future distribution of the app; share thoughts on the future of EBIF and on the Academy's view of interactive TV; and much more.]]>2647ebif,emmys,itv,showtime,showtime sports interactivefalsefullhttps://www.spreaker.com/episode/tool-of-na-dustin-calif-touching-stories--17196575http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/07/15/tool-of-na--dustin-calif--touching-storiesThu, 15 Jul 2010 03:30:00 +0000Tracy SwedlowTool of NA - Dustin Calif - Touching Stories2552interactive tv,ipad,itv,itvt,toolfalsefullhttps://www.spreaker.com/episode/emmys-nominations-chat-with-impg-s-geoff-katz-and-suzanne-stefanac--17196563http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/07/09/emmys-nominations-chat-with-impgs-geoff-katz-and-sFri, 09 Jul 2010 02:30:00 +0000Tracy SwedlowEmmys Nominations-Chat with IMPG's Geoff Katz and Suzanne Stefanac2009awards,digital tv,emmys,internet,itvfalsefullhttps://www.spreaker.com/episode/leap-media-principal-chris-pizzurro-on-ad-agencies-and-itv--17196564http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/06/08/leap-media-principal-chris-pizzurro-on-ad-agenciesTue, 08 Jun 2010 03:30:00 +0000Tracy SwedlowLeap Media Principal, Chris Pizzurro on Ad Agencies and ITV2360ad agencies,advertising,interactive tv,itv,leap mediafalsefullhttps://www.spreaker.com/episode/mark-garner-aetn-svp-distribution-marketing-and-business-development--17196567http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/05/27/mark-garner-aetn-svp-distribution-marketing-and-buThu, 27 May 2010 05:00:00 +0000Tracy SwedlowIn this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Mark Garner, SVP of distribution, marketing and business development at A&E Television Networks, discusses that company's interactive TV plans for its various networks (including...2592aetn,arts entertainment,interactive tv,tcommerce,televisionfalsefullhttps://www.spreaker.com/episode/mike-pohl-ceo-of-jinni-recommendations-partner-with-google-tv--17196565http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/05/27/mike-pohl-ceo-of-jinni--recommendations-partner-wiThu, 27 May 2010 04:00:00 +0000Tracy SwedlowIn this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Mike Pohl, CEO of Jinni--a company that has developed a semantic search-and-recommendation engine which it bills as being based on "content genetics and user psychographics" and as...2313google tv,jinni,movies,recommendations,searchfalsefullhttps://www.spreaker.com/episode/tim-hanlon-catalysts-f-discusses-new-role-and-itv-opp--17196568
In the recording, we speak about the company's goals and his mandate at CatalystSF, companies they're working with and looking at, as well as his perspectives on many topics of interest such as the importance of the challenges of maintaining privacy in an age of social media, targeting and addressability; "promotional marketing," opportunities for marketers on emerging interactive television platforms, and much more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/05/20/tim-hanlon-catalystsf-discusses-new-role-and-itv-opp-1Thu, 20 May 2010 03:30:00 +0000Tracy SwedlowIn this episode of Radio [i]tvt, we speak with high-profile interactive TV advertising industry figure, Tim Hanlon, who just recently joined Catalyst S+F, a company which bills itself as specializing in "providing mission-critical advice and...
In the recording, we speak about the company's goals and his mandate at CatalystSF, companies they're working with and looking at, as well as his perspectives on many topics of interest such as the importance of the challenges of maintaining privacy in an age of social media, targeting and addressability; "promotional marketing," opportunities for marketers on emerging interactive television platforms, and much more.]]>2854advertising,agency,broadband tv,catalystsf,interactive tvfalsefullhttps://www.spreaker.com/episode/delivery-agent-s-ceo-mike-fitzsimmons-on-tcommerce-and-the-band--17196566
In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Delivery Agent's founder and CEO, Mike Fitzsimmons, explains the strategy behind the acquisition, and how his company plans to leverage The Band's capabilities going forward. Topics discussed include a new software offering that Delivery Agent plans to release to the market later this year; the various deployments the company is currently engaged in; the current status and future of the tcommerce space in general; and much more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/05/14/delivery-agents-ceo-mike-fitzsimmons-on-tcommerce-Fri, 14 May 2010 03:00:00 +0000Tracy SwedlowEarlier this week (see the article published on itvt.com, May 12th), Delivery Agent, a company that specializes in developing what it calls "shopping-enabled" entertainment (i.e. ecommerce marketplaces) for entertainment/media companies (note: it...
In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Delivery Agent's founder and CEO, Mike Fitzsimmons, explains the strategy behind the acquisition, and how his company plans to leverage The Band's capabilities going forward. Topics discussed include a new software offering that Delivery Agent plans to release to the market later this year; the various deployments the company is currently engaged in; the current status and future of the tcommerce space in general; and much more.]]>2520broadband tv,cable,delivery agent,interactive tv,tcommercefalsefullhttps://www.spreaker.com/episode/swrv-ceo-david-del-beccaro-on-new-24-7-itv-network--17196571http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/04/16/swrv-ceo-david-del-beccaro-on-new-24-7-itv-networkFri, 16 Apr 2010 04:30:00 +0000Tracy SwedlowSWRV CEO David Del Beccaro on New 24-7 ITV Network3114interactive,itv,music,music choice,swrvfalsefullhttps://www.spreaker.com/episode/chadmattandrob-com-3-producers-of-the-interactive-adventures-on-youtube--17196569http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/03/26/chadmattandrobcom--3-producers-of-the-interactive-Fri, 26 Mar 2010 05:00:00 +0000Tracy SwedlowChadMattandRob2676broadband tv,digital tv,hotspotting,interactive adventures,youtubefalsefullhttps://www.spreaker.com/episode/clearleap-ceo-braxton-jarratt-on-ebif-integration--17196572http://itvt.com and more on our conference at http://www.tvot2010.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/02/08/clearleap-ceo-braxton-jarratt-on-ebif-integrationMon, 08 Feb 2010 08:30:00 +0000Tracy SwedlowIn this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Braxton Jarratt, co-founder and CEO of Clearleap, an Atlanta-based company which offers a technology platform for bringing Internet-sourced video content to television sets,...http://itvt.com and more on our conference at http://www.tvot2010.com]]>2311cable,cloud,ebif,interactive tv,weatherfalsefullhttps://www.spreaker.com/episode/ladies-of-itv-ellis-otto-rusk-lim-and-swedlow-review-2009-and-predict-2010--17196585http://www.blogtalkradio.com/itvt-tvoftomorrow/2010/01/08/ladies-of-itv-ellis-otto-rusk-lim-and-swedlow-review-2009-and-predict-2010-1Fri, 08 Jan 2010 04:00:00 +0000Tracy SwedlowLadies of ITV: Ellis, Otto, Rusk Lim, and Swedlow Review 2009 and Predict 20103843cable,cloud computing,ebif,interactive tv,predictionsfalsefullhttps://www.spreaker.com/episode/radio-calit2-s-new-3d-immersive-visualization-system-nexcave--17196573environment").

In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," the principal scientist behind NexCAVE, Tom DeFanti (who, in addition to
serving as a research scientist at Calit2's UC San Diego division, is distinguished professor emeritus of computer science at the University of
Illinois at Chicago), and Dave Walton, JVC's assistant VP of marketing communications, discuss the NexCAVE system and its significance. Read our daily news and get more interviews at http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/11/25/radio-calit2s-new-3d-immersive-visualization-systeWed, 25 Nov 2009 08:00:00 +0000Tracy SwedlowEarlier this week (see the article published on itvt.com, November 24th),[itvt] reported on how the California Institute for Telecommunications and Information Technology (note: generally known as Calit2, the institute is jointly run by the University...environment").

In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," the principal scientist behind NexCAVE, Tom DeFanti (who, in addition to
serving as a research scientist at Calit2's UC San Diego division, is distinguished professor emeritus of computer science at the University of
Illinois at Chicago), and Dave Walton, JVC's assistant VP of marketing communications, discuss the NexCAVE system and its significance. Read our daily news and get more interviews at http://itvt.com]]>28093d,hdtv,jvc,nexcave,virtual realityfalsefullhttps://www.spreaker.com/episode/radio-sezmi-co-founder-chairman-and-president-phil-wiser--17196576that it had secured $25 million in new funding and had launched a three-month public pilot in Los Angeles, in preparation for a nationwide
launch next year. In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Sezmi co-founder, chairman and president, Phil Wiser,
discusses with editor-in-chief of InteractiveTV Today, Tracy Swedlow, the company's platform, its programming partnerships and its various interactive, social and content-discovery capabilities; the company's monetization strategy and roadmap for the platform; why the company believes the platform could "replace" cable and satellite; and much more. Read our daily news and get more interviews and TV of Tomorrow Show at http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/11/20/radio-sezmi-co-founder-chairman-and-president-philFri, 20 Nov 2009 07:30:00 +0000Tracy SwedlowEarlier this week, Sezmi, a company that has developed a set-top box-based offering which it bills as "combining traditional TV content, movies and Internet video in a single, easy-to-use product and service," announced that it had secured $25 million...that it had secured $25 million in new funding and had launched a three-month public pilot in Los Angeles, in preparation for a nationwide
launch next year. In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Sezmi co-founder, chairman and president, Phil Wiser,
discusses with editor-in-chief of InteractiveTV Today, Tracy Swedlow, the company's platform, its programming partnerships and its various interactive, social and content-discovery capabilities; the company's monetization strategy and roadmap for the platform; why the company believes the platform could "replace" cable and satellite; and much more. Read our daily news and get more interviews and TV of Tomorrow Show at http://itvt.com]]>2368digital tv,interactive television,ott,over the top,sezmifalsefullhttps://www.spreaker.com/episode/showtime-s-svp-gm-rob-hayes-on-youtube-californication-dexter-itv-games--17196574http://itvt.com and get info about our upcoming TV of Tomorrow Show conference March 3-4 in San Francisco.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/11/06/showtimes-svp-gm-rob-hayes-on-youtube-californicatFri, 06 Nov 2009 04:30:00 +0000Tracy SwedlowIn this episode of Radio [i]tvt, we speak with Robert Hayes, Senior Vice President, general manager of digital media at Showtime Networks and Andre Sala, who is behind the YouTube annotations projects. We discuss the launch of 2 applications on...http://itvt.com and get info about our upcoming TV of Tomorrow Show conference March 3-4 in San Francisco.]]>1822annoations,californication,dexter,showtime,youtubefalsefullhttps://www.spreaker.com/episode/tv-commerce-conciseclick-s-nick-alt-on-mattel-project--17196577http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/11/04/tv-commerce-conciseclicks-nick-alt-on-mattel-projeWed, 04 Nov 2009 18:00:00 +0000Tracy SwedlowTV Commerce: ConciseClick's Nick Alt on Mattel Project2356broadband tv,commerce,concise click,interactive tv,mattelfalsefullhttps://www.spreaker.com/episode/180squared-co-founder-amir-littman-on-integrating-and-enhancing-microsoft-mediaroom--17196584
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," 180Squared's co-founder and VP of business development, Amir Littman, provides an overview of the company's products and services and of the IPTV integration services space in general; explains how the company believes it adds value to Microsoft Mediaroom; describes the kinds of interactive TV applications it sees coming down the pike; and more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/10/30/180squared-co-founder-amir-littman-on-integrating-Fri, 30 Oct 2009 07:30:00 +0000Tracy SwedlowEarlier this week (see the article published on itvt.com, October 29th), 180Squared--a company best known for providing software and integration services for Microsoft's Mediaroom IPTV platform--announced that SureWest Communications and Reservation...
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," 180Squared's co-founder and VP of business development, Amir Littman, provides an overview of the company's products and services and of the IPTV integration services space in general; explains how the company believes it adds value to Microsoft Mediaroom; describes the kinds of interactive TV applications it sees coming down the pike; and more.]]>3440interactive tv,iptv,mediaroom,microsoft,telcofalsefullhttps://www.spreaker.com/episode/activevideo-s-ceo-jeff-miller-talks-cablevision-deal-and-more--17196579http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/10/29/activevideos-ceo-jeff-miller-talks-cablevision-deaThu, 29 Oct 2009 19:00:00 +0000Tracy SwedlowIn this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," ActiveVideo president and CEO, Jeff Miller, discusses the company's work with Cablevision, as well as its work with Time Warner Cable; explains the...http://itvt.com]]>1863activevideo,cable,cablevision,digital tv,interactive tvfalsefullhttps://www.spreaker.com/episode/adjust-your-set-ceo-chris-gorell-barnes-discusses-vcommerce--17196578http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/10/09/adjust-your-set-ceo-chris-gorell-barnes-discusses-Fri, 09 Oct 2009 17:00:00 +0000Tracy SwedlowIn this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Adjust Your Set's founder and CEO, Chris Gorell Barnes, discusses the company's work for Marks & Spencer and the emerging interactive video commerce...http://itvt.com]]>2331broadband tv,interactive,itv,on demand,vcommercefalsefullhttps://www.spreaker.com/episode/blackarrow-execs-discuss-comcast-on-demand-deal--17196582http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/10/08/blackarrow-execs-discuss-comcast-on-demand-dealThu, 08 Oct 2009 17:30:00 +0000Tracy SwedlowBlackArrow Execs Discuss New Comcast On Demand Deal2967advertising,blackarrow,cable,comcast,vodfalsefullhttps://www.spreaker.com/episode/monkeymedia-ceo-eric-j-gould-bear-talks-vod-patents--17196583http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/10/07/monkeymedia-ceo-eric-j-gould-bear-talks-vod-patentWed, 07 Oct 2009 17:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today, itvt.com, speaks to MONKEYmedia CEO, Eric J. Gould Bear about their controversial "telescopic" VOD Patents. Bear discusses the origin of the patents, defines them, describes partner strategy and...http://itvt.com]]>2648interactive tv,monkeymedia,on demand,patents,vodfalsefullhttps://www.spreaker.com/episode/alcatel-lucent-executives-mark-janes-and-stuart-waite-discuss-ebif-tru2way--17196588http://itvt.com blog, upload, search, and more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/10/02/alcatel-lucent-executives-mark-janes-and-stuart-waFri, 02 Oct 2009 05:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today, speaks to Alcatel-Lucent Executives, Mark Janes and Stuart Waite. The two gentlemen speak about their end-to-end creation/delivery platform for ITV applications. They discuss their commitment to...http://itvt.com blog, upload, search, and more.]]>3519advertising,alcatel-lucent,canoe,ebiv,tru2wayfalsefullhttps://www.spreaker.com/episode/tubemogul-david-burch-director-of-marketing--17196586http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/08/27/tubemogul-david-burch-director-of-marketingThu, 27 Aug 2009 05:30:00 +0000Tracy SwedlowIn this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," David Burch, director of marketing at TubeMogul, a company that provides an analytics and syndication service for broadband video, provides an overview...http://itvt.com]]>2780broaband tv,digital tv,digital video,distribution,onlinefalsefullhttps://www.spreaker.com/episode/freewheel-tv-co-ceo-and-co-founder-doug-knopper--17196597http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/08/21/freewheeltv-co-ceo-and-co-founder-doug-knopperFri, 21 Aug 2009 05:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today[itvt], interviews Doug Knopper, Co-Founder/Co-CEO, of Freewheel.TV, a video ad management platform which claims its prime goal is the management of ad monetization on all platforms. Specifically,...http://itvt.com]]>2847advertising,freewheeltv,monetization,online video,over-the-topfalsefullhttps://www.spreaker.com/episode/handeye-technologies-ceo-jonathan-kessler--17196587http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/08/14/handeye-technologies-ceo-jonathan-kesslerFri, 14 Aug 2009 05:30:00 +0000Tracy SwedlowIn this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Hand Eye Technologies' founder and CEO, Jonathan Kessler, provides an in-depth overview of his company and its technology. Topics covered include the...http://itvt.com]]>2979hotspotting,interactive tv,iphone,mobile,smartphonefalsefullhttps://www.spreaker.com/episode/acrossair-chetan-damani-co-founder-and-managing-director--17196589http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/08/10/acrossair-chetan-damani-co-founder-and-managing-directorMon, 10 Aug 2009 17:00:00 +0000Tracy SwedlowIn this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," acrossair co-founder and managing director, Chetan Damani, provides an overview of the company's activities in the augmented reality space and...http://itvt.com]]>2689apple,app store,augmented reality,iphone,vcommercefalsefullhttps://www.spreaker.com/episode/jan-steenkamp-vp-americas-irdeto--17196590http://itvt.com, interviews Jan Steenkamp, VP Americas, Irdeto about the end-to-end ingest to delivery of video platform for multiplatform TV. The Irdeto platform offers advanced content management, billing, and transaction technology enabling t/v commerce for various broadcasters in North America and in Europe. Read our daily news, search, and blog at http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/08/07/jan-steenkamp-vp-americas-irdetoFri, 07 Aug 2009 07:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today http://itvt.com, interviews Jan Steenkamp, VP Americas, Irdeto about the end-to-end ingest to delivery of video platform for multiplatform TV. The Irdeto platform offers advanced content...http://itvt.com, interviews Jan Steenkamp, VP Americas, Irdeto about the end-to-end ingest to delivery of video platform for multiplatform TV. The Irdeto platform offers advanced content management, billing, and transaction technology enabling t/v commerce for various broadcasters in North America and in Europe. Read our daily news, search, and blog at http://itvt.com]]>3586broadband tv,content management,interactive tv,irdeto,vcommercefalsefullhttps://www.spreaker.com/episode/open-source-digital-revolution-senior-producer-russel-barnes--17196592http://itvt.com, interviews BBC Open Source "Digital Revolution" Senior Producer, Russel Barnes about this new project of a series of 4 documentaries about the Web. What makes it "open source," who is participating, will it feature UGC video contributions and much more. Read our daily news, search, and blog at http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/08/07/open-source-digital-revolution-senior-producer-russel-barnesFri, 07 Aug 2009 06:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today http://itvt.com, interviews BBC Open Source "Digital Revolution" Senior Producer, Russel Barnes about this new project of a series of 4 documentaries about the Web. What makes it "open source," who...http://itvt.com, interviews BBC Open Source "Digital Revolution" Senior Producer, Russel Barnes about this new project of a series of 4 documentaries about the Web. What makes it "open source," who is participating, will it feature UGC video contributions and much more. Read our daily news, search, and blog at http://itvt.com]]>2082bbc,digital revolution,documentary,interactive tv,open sourcefalsefullhttps://www.spreaker.com/episode/ceo-of-theplatform-ian-blaine--17196593http://itvt.com and subscribe to our free email newsletter.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/07/31/ceo-of-theplatform-ian-blaineFri, 31 Jul 2009 06:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today [itvt], speaks to CEO and co-founder of thePlatform, Ian Blaine. thePlatofrm is headquartered in Seattle, Washington and is one of the leading online white-label video management and publishing...http://itvt.com and subscribe to our free email newsletter.]]>3063broadband tv,comcast,digital tv,theplatform,tv everywherefalsefullhttps://www.spreaker.com/episode/ceo-softel-group-sam-pemberton--17196595http://itvt.com, speaks to CEO of Softel Group, Sam Pemberton, who is a veteran in the ITV industry and in charge of the vision and strategic direction for the multinational company. In this interview, Sam reveals news about EBIF projects, their new relationship with Ensequence, the future direction of the company and much more. Softel finally put out a new Web site (and this is a company that never likes to generate press releases), so we thought we'd dip in to see if Sam would reveal some of the secrets off the company. He founded the American arm of the company in 2001, but rose to be the Group's CEO in 2006. The company provides various technologies and services: subtitling and captioning, ancillary data processing, audio descriptions, teletext, and playout services via their MediaSphere offering for interactive TV applications for broadcasters amongst other things. Read our daily news at http://itvt.com and subscribe to our free email newsletter.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/07/29/ceo-softel-group-sam-pembertonWed, 29 Jul 2009 16:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today [itvt] http://itvt.com, speaks to CEO of Softel Group, Sam Pemberton, who is a veteran in the ITV industry and in charge of the vision and strategic direction for the multinational company. In this...http://itvt.com, speaks to CEO of Softel Group, Sam Pemberton, who is a veteran in the ITV industry and in charge of the vision and strategic direction for the multinational company. In this interview, Sam reveals news about EBIF projects, their new relationship with Ensequence, the future direction of the company and much more. Softel finally put out a new Web site (and this is a company that never likes to generate press releases), so we thought we'd dip in to see if Sam would reveal some of the secrets off the company. He founded the American arm of the company in 2001, but rose to be the Group's CEO in 2006. The company provides various technologies and services: subtitling and captioning, ancillary data processing, audio descriptions, teletext, and playout services via their MediaSphere offering for interactive TV applications for broadcasters amongst other things. Read our daily news at http://itvt.com and subscribe to our free email newsletter.]]>3361data services,digital tv,interactive tv,itv,playoutfalsefullhttps://www.spreaker.com/episode/bbc-red-button-managing-editor-john-denton--17196594http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/07/24/bbc-red-button-managing-editor-john-dentonFri, 24 Jul 2009 05:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today [itvt] itvt.com, speaks to BBC Red Button Managing Editor, John Denton about all the new shows that are red-button enabled. Specific topics include why shows are growing in popularity, how many...2904bbc,digital tv,interactive tv,red button,ukfalsefullhttps://www.spreaker.com/episode/augmented-reality-firm-sprxmobile-ceo-maarten-lens-fitzgerald--17196596Tracy Swedlow, editor of InteractiveTV Today itvt.com, interviews SPRXMobile Co-founder, Maarten Lens-FitzGerald about their augmented reality (AR) platform for mobile devices. Topics include: * discussion about the phenomenon of Augmented Reality (AR) as a new industry tech segment including size of industry and other players * in-depth look at their browser platform Layar, business model and ideas for monetization, and developer event coming up in August * ways this tech is being used to build all sorts of ground-breaking applications that are either done or are being built or are just good ideas Read our daily news and get more interviews at http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/07/17/augmented-reality-firm-sprxmobile-ceo-maarten-lens-fitzgeraldFri, 17 Jul 2009 06:30:00 +0000Tracy SwedlowSPRXMobile Co-founder, Maarten Lens-FitzGerald Tracy Swedlow, editor of InteractiveTV Today itvt.com, interviews SPRXMobile Co-founder, Maarten Lens-FitzGerald about their augmented reality (AR) platform for mobile devices. Topics include: *...Tracy Swedlow, editor of InteractiveTV Today itvt.com, interviews SPRXMobile Co-founder, Maarten Lens-FitzGerald about their augmented reality (AR) platform for mobile devices. Topics include: * discussion about the phenomenon of Augmented Reality (AR) as a new industry tech segment including size of industry and other players * in-depth look at their browser platform Layar, business model and ideas for monetization, and developer event coming up in August * ways this tech is being used to build all sorts of ground-breaking applications that are either done or are being built or are just good ideas Read our daily news and get more interviews at http://itvt.com]]>2606augmented reality,digital tv,interactive tv,iphone,overlaysfalsefullhttps://www.spreaker.com/episode/adobe-s-anup-murarka-talks-about-flash-on-all-platforms--17196599http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/07/16/adobes-anup-murarka-talks-about-flash-on-all-platformsThu, 16 Jul 2009 16:00:00 +0000Tracy SwedlowDirector for technology strategy and partner development, Flash Platform at Adobe, Anup Murarka, talks with Tracy Swedlow, editor-in-chief of InteractiveTV Today (itvt.com). The main topic of discussion is Flash on all platforms - especiallly...http://itvt.com]]>2941adobe,connected tv,digital tv,flash,itvfalsefullhttps://www.spreaker.com/episode/rovi-macrovision-s-chief-evangelist-richard-bullwinkle--17196601http://itvt.com and find out about our conferences and how to upload your own information, screenshots, profile and much more at our site.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/07/16/rovi-macrovisions-chief-evangelist-richard-bullwinkleThu, 16 Jul 2009 08:00:00 +0000Tracy SwedlowRichard Bullwinkle, Chief Evangelist of Macrovision (soon to have a name change to Rovi), speaks with InteractiveTV Today [itvt] editor-in-chief, Tracy Swedlow, about their new digital media guide platform code named "Liquid" and about their...http://itvt.com and find out about our conferences and how to upload your own information, screenshots, profile and much more at our site.]]>2233digital tv,epg,interactive tv,macrovision,media guidefalsefullhttps://www.spreaker.com/episode/cloverleaf-digital-ceo-lawrence-brickman--17196598http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/07/15/cloverleaf-digital-ceo-lawrence-brickmanWed, 15 Jul 2009 17:30:00 +0000Tracy SwedlowCloverleaf Digital, CEO, Lawrence Brickman3038digital tv,interactive tv,iptv,microsoft,televisionfalsefullhttps://www.spreaker.com/episode/thinkanalytics-ceo-eddie-young-and-cto-pete-dougherty--17196607www.itvt.com Or, get us on Twitter and Facebook.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/07/09/thinkanalytics-ceo-eddie-young-and-cto-pete-doughertyThu, 09 Jul 2009 06:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today itvt.com, speaks to ThinkAnalytics CEO Eddie Young and CTO Pete Docherty. Eddie will talk about his company's program recommendations platform for interactive TV networks and why this market...www.itvt.com Or, get us on Twitter and Facebook.]]>2298digital tv,epg,iptv,recommendations,thinkanalyticsfalsefullhttps://www.spreaker.com/episode/googletv-ads-product-manager-keval-desai--17196602
* in-depth discussion about why they decided to move into the TV space

* opinions on other addressable advertising initiatives like Canoe, EBIF, tru2way

* current deployment on DISH and with various networks and how they're going and whether they will be deployed on a cable network (other than Astound!)

* how it works and how it works with YouTube (e.g. with advertising and anonymized trends measurement) and whether they are delivering Google TV Ads on YouTube for broadcasters they already work with

*and more

Read our daily news and get more interviews at http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/07/06/googletv-ads-product-manager-keval-desaiMon, 06 Jul 2009 16:00:00 +0000Tracy SwedlowTracy Swedlow, editor of InteractiveTV Today itvt.com, interviews Google TV Ads Product Manager, Keval Desai. Topics include: * in-depth discussion about why they decided to move into the TV space * opinions on other addressable advertising...
* in-depth discussion about why they decided to move into the TV space

* opinions on other addressable advertising initiatives like Canoe, EBIF, tru2way

* current deployment on DISH and with various networks and how they're going and whether they will be deployed on a cable network (other than Astound!)

* how it works and how it works with YouTube (e.g. with advertising and anonymized trends measurement) and whether they are delivering Google TV Ads on YouTube for broadcasters they already work with

*and more

Read our daily news and get more interviews at http://itvt.com]]>2906advertising,auction,google,google tv ads,interactive tvfalsefullhttps://www.spreaker.com/episode/cisco-analysts-discuss-new-index-measuring-global-ip-traffic--17196604http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/06/25/cisco-analysts-discuss-new-index-measuring-global-ip-trafficThu, 25 Jun 2009 18:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in chief of InteractiveTV Today [itvt] itvt.com, talks with 2 analysts from Cisco about this latest report called the Visual Networking Index. It claims that by 2013, delivery of broadband data will increase by fivefold. Details...1679broadband tv,cisco,digital video,internet,researchfalsefullhttps://www.spreaker.com/episode/ffwd-ceo-patrick-koppula--17196603http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/06/24/ffwd-ceo-patrick-koppulaWed, 24 Jun 2009 17:30:00 +0000Tracy SwedlowPatrick Koppula, CEO of ffwd, is rethinking television for its ubiquitous, on-demand and interactive future. Patrick holds a degree in environmental science and public policy from Harvard University and is a guest lecturer at MIT Sloan on the topics...2619broadband tv,ffwd,recommendations,twitmatic,twitterfalsefullhttps://www.spreaker.com/episode/bee-tv-ceo-rodolfo-hecht--17196605http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/06/10/bee-tv-ceo-rodolfo-hechtWed, 10 Jun 2009 16:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today [itvt] itvt.com, interviews Bee TV CEO, Rodolfo Hecht who calls in from Italy. They discuss the Bee TV offering. Read our daily news at itvt.com2365bee tv,interactive tv,italy,itv,personalized tvfalsefullhttps://www.spreaker.com/episode/zeevee-ceo-vic-odryna--17196613http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/06/09/zeevee-ceo-vic-odrynaTue, 09 Jun 2009 17:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today itvt.com, speaks to Vic Odryna, the CEO of over-the-top company ZeeVee.com. ZeeVee is one of the leading companies offering a full platform that brings the Internet to your television. Odryna...2496broadband tv,movies,over the top,vod,zeeveefalsefullhttps://www.spreaker.com/episode/thegloomers-com-ceo-dan-mechem--17196606http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/06/09/thegloomerscom-ceo-dan-mechem-1Tue, 09 Jun 2009 05:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today itvt.com, speaks to CEO Dan Mechem of the new broadband TV user-generated site called The Gloomers. This site is unusual in that it not only showcases a serial cartoon featuring the funny and edgey...2429animation,broadband tv,cartoons,thegloomerscom,ugcfalsefullhttps://www.spreaker.com/episode/fox-reality-vp-business-operations-ed-skolarus--17196608http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/06/02/fox-reality-vp-business-operations-ed-skolarusTue, 02 Jun 2009 18:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today itvt.com, interviews Ed Skolarus, Fox Reality, VP, Business & Operations about their new interactive TV project at Time Warner's Oceanic cable network. Read our daily news at itvt.com1989cable,fox reality,interactive tv,itv,time warnerfalsefullhttps://www.spreaker.com/episode/tool-execs-discuss-innovative-mtv-itv-application--17196610http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/06/01/tool-execs-discuss-innovative-mtv-itv-applicationMon, 01 Jun 2009 20:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today itvt.com, speaks to Dustin Calif, the Head of Digital Content for L.A.-based firm called Tool and Brian Latt, Executive Producer at Tool. They recently developed a very innovative broadband TV...1745broadband tv,cold war kids,interactive tv,mtv,toolfalsefullhttps://www.spreaker.com/episode/roku-vice-president-consumer-products-tim-twerdahl--17196609http://itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/05/28/roku-vice-president-consumer-products-tim-twerdahlThu, 28 May 2009 16:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today, speaks to Roku Vice President, Consumer Products, Tim Twerdahl about the current state of the Over-the-Top market for on-demand movies. Roku was the first to supply Netflix service to anyone that...http://itvt.com]]>2619broadbandtv,netflix,on demand,over the top,rokufalsefullhttps://www.spreaker.com/episode/avinity-and-active-video-networks-execs-discuss-acquisition--17196611http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/05/26/Avinity-and-Active-Video-Networks-Execs-Discuss-AcquisitionTue, 26 May 2009 17:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today itvt.com, discusses the news that ActiveVideo Networks is acquiring its competitor in Europe, Avinity Systems with AVN's CEO, Jeff Miller and Avinity's director, Ronald Brockmann. Check out our new...2022broadband tv,cable,interactive tv,internet,itvfalsefullhttps://www.spreaker.com/episode/brightline-itv-ceo-jacqueline-corbelli-talks-about-itv-advertising--17196612http://www.itvt.com), speaks to Brightline iTV CEO, Jacqueline Corbelli, about building award-winning ITV advertising applications, Canoe, EBIF, awareness levels of ITV, and challenges ahead. Read all our daily news, get interviews, upload media, blog yourself at http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/05/26/brightline-itv-ceo-jacqueline-corbelli-talks-about-itv-advertisingTue, 26 May 2009 15:30:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today (http://www.itvt.com), speaks to Brightline iTV CEO, Jacqueline Corbelli, about building award-winning ITV advertising applications, Canoe, EBIF, awareness levels of ITV, and challenges ahead. Read...http://www.itvt.com), speaks to Brightline iTV CEO, Jacqueline Corbelli, about building award-winning ITV advertising applications, Canoe, EBIF, awareness levels of ITV, and challenges ahead. Read all our daily news, get interviews, upload media, blog yourself at http://www.itvt.com]]>2696advertising,canoe,ebif,interactive tv,itvfalsefullhttps://www.spreaker.com/episode/livestream-ceo-max-haot--17196614http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/05/19/livestream-ceo-max-haot-1Tue, 19 May 2009 19:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today [itvt], speaks to Livestream' CEO, Max Haot about his company's new efforts to re-brand and position their brand. A purveyor of live and on demand broadcasting technologies on the Web, Livestream...http://www.itvt.com]]>1965broadband tv,livestream,mogulus,streaming,vodfalsefullhttps://www.spreaker.com/episode/ensequence-roger-demuth--17196615http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/05/13/ensequence-roger-demuthWed, 13 May 2009 21:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of InteractiveTV Today, speaks to Roger Demuth, SVP, worldwide services and support, at Ensequence, a company that provides a range of ITV development and software tools and services around the world. Roger speaks about...http://www.itvt.com]]>2018ensequence,interactive tv,itv,s4c,walesfalsefullhttps://www.spreaker.com/episode/alticast-executives-bonin-and-smith-chagneau-debate-tv-future--17196623http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/05/13/Alticast-Executives-Bonin-and-Smith-Chagneau-Debate-TV-FutureWed, 13 May 2009 17:30:00 +0000Tracy SwedlowAlticast executives, Jeff Bonin (Alticast vice president and general manager) and Anthony Smith-Chaigneau, (senior vice president business development and managing director of Alticast Gmbh), are here to discuss the future of tru2way, DVB-MHP, GEM and...http://www.itvt.com]]>3276alticast,java,mhp,ocap,tru2wayfalsefullhttps://www.spreaker.com/episode/visible-world-ceo-seth-haberman-on-addressable-advertising--17196625http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/27/visible-world-ceo-seth-haberman-on-addressable-advertisingMon, 27 Apr 2009 18:00:00 +0000Tracy SwedlowVisible World CEO, Seth Haberman, is here to speak to InteractiveTV Today's editor-in-chief, Tracy Swedlow, about important developments in the Addressable Advertising industry. Specifically, discussion covers why it's such an important topic now;...http://www.itvt.com]]>3794addressable advertising,advertising,cable,interactive tv,visible worldfalsefullhttps://www.spreaker.com/episode/veeple-ceo-scott-broomfield--17196617http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/21/Veeple-CEO-Scott-BroomfieldTue, 21 Apr 2009 17:30:00 +0000Tracy SwedlowHotspotting on videos online is becoming popular all of a sudden after many years as an emerging technology. The CEO of hotspotting technology provider, Veeple, Scott Broomfield, will speak to editor-in-chief of InteractiveTV Today, Tracy Swedlow,...http://www.itvt.com]]>2728advertising,broadband tv,hotspotting,interactive tv,itvfalsefullhttps://www.spreaker.com/episode/media-storm-s-managing-partner-craig-woerz--17196616http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/20/Media-Storms-Managing-Partner-Craig-WoerzMon, 20 Apr 2009 17:30:00 +0000Tracy SwedlowCraig Woerz, co-founder and managing partner at Media Storm, speaks to editor-in-chief of InteractiveTV Today, Tracy Swedlow about his ad agency , their interactive television campaigns, and their rapid growth in the industry. Access news and...http://www.itvt.com]]>2287ads,advertising,interactive television,interactive tv,itvfalsefullhttps://www.spreaker.com/episode/zodiac-interactive-ceo-brandon-brown-and-co-founder-alex-libkind--17196618http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/17/Zodiac-Interactive-CEO-Brandon-Brown-and-Co-Founder-Alex-LibkindFri, 17 Apr 2009 18:00:00 +0000Tracy SwedlowZodiac Interactive executives, CEO Brandon Brown, and Alex Libkind, speak to InteractiveTV Today's editor-in-chief, Tracy Swedlow, about all the activities at the company where they are involved in the EBIF revolution and the emergence of interactive...http://www.itvt.com]]>2418cable,ebif,interactive tv,itv,zodiacfalsefullhttps://www.spreaker.com/episode/macrovision-evp-corey-ferengul--17196620http://www.itvt.com where you can also sign up, start a profile and a blog, upload videos and screenshots, and much more.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/16/Macrovision-EVP-Corey-FerengulThu, 16 Apr 2009 17:00:00 +0000Tracy SwedlowCorey Ferengul, Executive Vice President, Product Management and Marketing, at Macrovision (the largest purveyor of EPG software and search/guide data in the world), will speak to Tracy Swedlow, editor-in-chief of InteractiveTV Today about their...http://www.itvt.com where you can also sign up, start a profile and a blog, upload videos and screenshots, and much more.]]>2521epg,hdtv,itv,macrovision,searchfalsefullhttps://www.spreaker.com/episode/boxee-ceo-avner-ronen--17196619http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/14/Boxee-CEO-Avner-RonenTue, 14 Apr 2009 17:00:00 +0000Tracy SwedlowAvner Ronen, CEO of boxee, speaks to [itvt]s' editor-in-chief, Tracy Swedlow, about his company, new developments, forward strategy, the over-the-top market opportunity, and why company achieved cult status and is currently the focus of attention at...http://www.itvt.com]]>2106boxee,broadband tv,cable,interactive tv,over-the-topfalsefullhttps://www.spreaker.com/episode/starz-rebecca-lim-senior-director-advanced-services--17196624
Check out our new site at http://www.itvt.com You can register, create a profile, upload a photo, blog, comment and upload companies.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/07/Starz-Rebecca-Lim-Senior-Director-Advanced-ServicesTue, 07 Apr 2009 18:00:00 +0000Tracy SwedlowStarz' Rebecca Lim, senior director, advanced services, will speak to [itvt]'s Tracy Swedlow, editor-in-chief, about their new "Enteract Now," a new ITV application appearing on the Starz Network. She will also discuss her views, opinions about the...
Check out our new site at http://www.itvt.com You can register, create a profile, upload a photo, blog, comment and upload companies.]]>1932cable,ebif,itv,starz,tru2wayfalsefullhttps://www.spreaker.com/episode/online-content-producer-marque-cornblatt--17196622http://www.itvt.com - our new site.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/01/Online-Content-Producer-Marque-CornblattWed, 01 Apr 2009 17:30:00 +0000Tracy SwedlowTracy Swedlow, [itvt]' editor-in-chief, speaks to independent content developer and producer, Marque Cornblatt (also a digital artist), who talks about the challenges of producing an original on demand online series and getting distribution and what...http://www.itvt.com - our new site.]]>1926content,itv,programming,social tv,vodfalsefullhttps://www.spreaker.com/episode/concurrent-s-james-brickmeier-vp-gm-converged-video-solutions--17196621http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/03/31/Concurrents-James-Brickmeier-VPGM-Converged-Video-SolutionsTue, 31 Mar 2009 20:30:00 +0000Tracy SwedlowConcurrent, long known as a video server company, has recently announced it will embrace a multiplatform play. Tracy Swedlow, editor of [itvt], talks to James Brickmeier about this new strategy and what it means for delivering interactive video on...2019advertising,broadband tv,cable,concurrent,itvfalsefullhttps://www.spreaker.com/episode/zillion-tv-ceo-mitch-berman--17196626http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/03/23/Zillion-TV-CEO-Mitch-BermanMon, 23 Mar 2009 20:00:00 +0000Tracy SwedlowMitch Berman, CEO of Zillion TV, joins Tracy Swedlow, editor of InteractiveTV Today, to discuss his new company and why he is going to compete in the "Over the Top" market. Will Zillion TV be able to compete with other earlier entrants or find the...http://www.itvt.com]]>3708broadband tv,cable,internet,over the top,zillion tvfalsefullhttps://www.spreaker.com/episode/mike-ryan-ceo-a-difference-engine-ex-comcast-tv-works--17196627http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/03/07/Mike-Ryan-CEO-A-Difference-Engine-ex-Comcast-TV-WorksSat, 07 Mar 2009 00:00:00 +0000Tracy SwedlowMike Ryan worked at Comcast's TVWorks R&D and develoment house in the Bary Area until just recently. We have the scoop on why he left and what he's going to do now. Editor, Tracy Swedlow, will talk with Mike about his TV of Tomorrow plans.1839comcast,ebif,interactive tv,itv,tru2wayfalsefullhttps://www.spreaker.com/episode/iwidgets-geoff-katz-vp-business-development-marketing--17196628http://www.itvt.com http://www.tvot09.com http://blog.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/02/23/iWidgets-Geoff-Katz-VP-Business-Development-MarketingMon, 23 Feb 2009 22:00:00 +0000Tracy SwedlowGeoff Katz, who is now at iWidgets, is also co-governor of the Interactive Media Peer Group of the Emmy's organization. But, what many people don't know is that he has worked at a number of companies in the Bay Area and, therefore, has a special...http://www.itvt.com http://www.tvot09.com http://blog.itvt.com]]>3625interactive,over the top,television,web 20,widgetsfalsefullhttps://www.spreaker.com/episode/watercooler-inc-ceo-kevin-chou--17196630http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/02/03/Watercooler-Inc-CEO-Kevin-ChouTue, 03 Feb 2009 23:30:00 +0000Tracy SwedlowKevin Chou is founder and CEO of an interesting company called Watercooler Inc., which provides a platform to enable and connect large networks of online fan communities around sports and TV entertainment on top social networking sites including...3643espn,interactive tv,social media,sports,televisionfalsefullhttps://www.spreaker.com/episode/starcom-usa-s-tracey-sheppach-svp-video-innovation-director--17196629http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/01/26/Starcom-USAs-Tracey-Sheppach-SVPVideo-Innovation-Director-Mon, 26 Jan 2009 17:00:00 +0000Tracy SwedlowTracey Scheppach, SVP/Video Innovation Director at Starcom USA (a well-respected ad agency), talks to Tracy Swedlow, Editor-in-Chief of InteractiveTV Today, about her "5 Flashpoints for 2009." Scheppach, an expert on interactive advertising across all...3710addressable advertising,digital tv,interactive television,scheppach,starcomfalsefullhttps://www.spreaker.com/episode/backchannelmedia-dan-hassan-svp-of-sales--17196631www.itvt.com/tvoftomorrow]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/01/21/Backchannelmedia-Dan-Hassan-SVP-of-SalesWed, 21 Jan 2009 21:30:00 +0000Tracy SwedlowDan Hassan, Co-CEO and Chairman (his title on the name of the show was incorrect) at Backchannelmedia, talks with Tracy Swedlow, Editor-in-Chief of InteractiveTV Today about their work to bring local TV news broadcasters into the interactive...www.itvt.com/tvoftomorrow]]>1856backchannelmedia,broadcasting,digital tv,hdtv,interactive tvfalsefullhttps://www.spreaker.com/episode/istreamplanet-execs-talk-about-streaming-innauguration-for-cnn-microsoft--17196632http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/01/21/iStreamPlanet-Execs-Talk-about-Streaming-Innauguration-for-CNN-MicrosoftWed, 21 Jan 2009 19:00:00 +0000Tracy SwedlowMio Babic, CEO, and Randy Levine, SVP of business development for iStreamPlanet, join Tracy Swedlow, editor-in-chief of InteractiveTV Today to discuss how they streamed the Innauguration of President Obama for CNN in coordination with Microsoft...2959cnn,innauguration,istreamplanet,microsoft,obamafalsefullhttps://www.spreaker.com/episode/howard-fiderer-vp-product-line-management-invidi-technologies--17196633http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/01/13/Howard-Fiderer-VP-Product-Line-Management-Invidi-TechnologiesTue, 13 Jan 2009 23:00:00 +0000Tracy SwedlowInvidi Technologies is in the center of all the action when it comes to developing the technologies and systems the cable operators are deploying through their Canoe Ventures joint venture. Howard Fiderer will talk about their new Advatar platform...2796advertising,cable,digital tv,interactive tv,invidifalsefullhttps://www.spreaker.com/episode/itvt-s-industry-intelligence-program-an-overview-with-partner-steve-hawley-of-tvstrategies--17196635http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/01/08/itvts-Industry-Intelligence-Program-An-Overview-with-Partner-Steve-Hawley-of-tvstrategiesThu, 08 Jan 2009 18:00:00 +0000Tracy SwedlowTracy Swedlow, founder of [itvt], talks with Steve Hawley, princpal of tvstrategies and expert in IPTV trends and technologies, about the newly formed joint venture called the [itvt] Industry Intelligence Program. This new Program offers in-depth...2366digital tv,interactive tv,iptv,research,tvotfalsefullhttps://www.spreaker.com/episode/itvt-end-of-the-year-review-of-the-interactive-television-industry-2008--17196636http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/12/30/itvt-end-of-the-year-review-of-the-interactive-television-industry-2008Tue, 30 Dec 2008 22:00:00 +0000Tracy SwedlowThis show features a panel of experts talking about all the interesting stories, trends, screwups, and launches that made the year great. It also includes predictions for 2009, important trends, and news headlines of importance. The panel includes...3886cable,digital tv,interactive tv,iptv,televisionfalsefullhttps://www.spreaker.com/episode/itaas-ceo-vibha-vistagi-exclusive--17196634http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/12/09/itaas-CEO-Vibha-Vistagi-EXCLUSIVETue, 09 Dec 2008 21:00:00 +0000Tracy SwedlowEXCLUSIVE NEWS!: Itaas is a well-respected provider of multi-platform solutions for MSOs, programmers and interactive application developers focusing on interactive television technologies. Once such technology is EBIF or Enhanced Binary Interchange...2059cable,ebif,iptv,itaas,tru2wayfalsefullhttps://www.spreaker.com/episode/vidiom-ceo-david-housman--17196638http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/11/25/Vidiom-CEO-David-HousmanTue, 25 Nov 2008 17:00:00 +0000Tracy SwedlowVidiom is going through some big changes as the ITV industry makes a few seismic shifts. David Housman, now CEO, is taking over the helm from Tim Wahlers who started his own company. We learn about Vidiom's new focus and how Housman expects the newxt...2103cable,ebif,iptv,tru2way,vidiomfalsefullhttps://www.spreaker.com/episode/afi-digital-content-lab-post-event-report-2-3-participants--17196637http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/11/18/afi-digital-content-lab-post-event-report-2-3-participantsTue, 18 Nov 2008 19:30:00 +0000Tracy SwedlowThe American Film Institute DigiFest and Digital Content Lab took place November 6-7 in Los Angeles. Here on [itvt] Radio, we host 2 shows back to back featuring participants that demo'ed some of the most innovative prototypes of new interactive media...2306abccom,afi,digital tv,huge,interactive tvfalsefullhttps://www.spreaker.com/episode/afi-digtal-content-lab-post-event-report-1-3-participants--17196639http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/11/18/AFI-Digtal-Content-Lab-Post-Event-Report-1-3-ParticipantsTue, 18 Nov 2008 18:30:00 +0000Tracy SwedlowThe American Film Institute DigiFest and Digital Content Lab took place November 6-7 in Los Angeles. Here on [itvt] Radio, we host 2 shows back to back featuring participants that demo'ed some of the most innovative prototypes of new interactive media...2048afi,cousteau,digital tv,mgm,united futurefalsefullhttps://www.spreaker.com/episode/the-weather-channel-vp-of-programming-tom-pratt--17196642http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/11/12/The-Weather-Channel-VP-of-Programming-Tom-PrattWed, 12 Nov 2008 21:00:00 +0000Tracy SwedlowToday's show is about The Weather Channel's work with interactive television. Tom is responsible for localized programming on The Weather Channel® (TWC) including the teams responsible for Local on the 8s® for cable and satellite viewers, localized...2182cable,ebif,interactive tv,the weather channel,tru2wayfalsefullhttps://www.spreaker.com/episode/orca-interactive-vice-president-sefy-ariely--17196647http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/11/05/Orca-Interactive-Vice-President-Sefy-ArielyWed, 05 Nov 2008 18:00:00 +0000Tracy SwedlowIPTV middleware and ITV applications provider, Orca Interactive, is ramping up its offerings this Fall through various initiatives that include an end-to-end hybrid solution over the open internet, social TV platform for recommendations, fingerprint...3675digital tv,iptv,israel,pvr,vodfalsefullhttps://www.spreaker.com/episode/comcast-media-center-hits-axis-executives-on-itv-apps--17196648http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/11/04/Comcast-Media-Center-HITS-AxIS-Executives-on-ITV-AppsTue, 04 Nov 2008 22:30:00 +0000Tracy SwedlowGary Traver, SVP and COO of Comcast Media Center (CMC), which provides multiplatform content development and distribution solutions for cable system operators, joins Homer Gonzalez III, product manager for HITS AxIS, CMC’s centralized content services...3698cable,cmc,comcast media center,hits axis,interactive tvfalsefullhttps://www.spreaker.com/episode/biap-inc-execs-on-time-warner-cable-deal-for-etv-ad-platform--17196641http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/10/29/BIAP-Inc-Execs-on-Time-Warner-Cable-Deal-for-ETV-Ad-PlatformWed, 29 Oct 2008 15:00:00 +0000Tracy SwedlowToday, we will be speaking with 2 executives from the well-known and always busy interactive TV technology company, BIAP Inc. The company has announced a new development in their partnership with Time Warner Cable. Specifically, they have made a...3581advertising,biap,canoe,etv,time warner cablefalsefullhttps://www.spreaker.com/episode/blackarrow-tv-ceo-dean-denhart-on-on-demand-advertising--17196640http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/10/27/BlackArrow-TV-CEO-Dean-Denhart-on-On-Demand-AdvertisingMon, 27 Oct 2008 23:30:00 +0000Tracy SwedlowBlackArrow offers an ad-management platform that delivers live or on-demand advertisements to broadband TV and video-on-demand offerings on cable. Delivering targeted advertising to VOD assets is still an emerging business and BlackArrow is...2272advertising,digital tv,on demand,online advertising,vodfalsefullhttps://www.spreaker.com/episode/iwidgets-ceo-and-founder-peter-yared--17196653http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/10/27/iWidgets-CEO-and-Founder-Peter-YaredMon, 27 Oct 2008 20:00:00 +0000Tracy SwedlowWidgets, for those who have been following [itvt]’s coverage over the last year or two have become a intriguing business. For example, we recently did a show all about the Widget Channel from Yahoo and their plans to create a channel devoted to...3471broadband,digital tv,facebook,iwidgets,myspacefalsefullhttps://www.spreaker.com/episode/bitgravity-ceo-and-asu-s-decision-theater-spokesperson--17196649http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/10/16/BitGravity-CEO-and-ASUs-Decision-Theater-SpokespersonThu, 16 Oct 2008 20:00:00 +0000Tracy SwedlowPerry Wu, CEO of BitGravity and Angelo Fernando - Communications and Outreach Manager at Arizona State University are here to discuss the new Decision Theater which incorporates video, interactivity, big graphic screens, dynamic data. It's the...3637bitgravity,cdn,decision theater,digital tv,high definitionfalsefullhttps://www.spreaker.com/episode/time-warner-cable-deploys-activevideo-in-hawaii-jeff-miller-ceo--17196646http://www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/10/07/Time-Warner-Cable-Deploys-ActiveVideo-in-Hawaii-Jeff-Miller-CEOTue, 07 Oct 2008 22:00:00 +0000Tracy SwedlowSCOOP!: Finally, ActiveVideo is able to be public about its relationship with Time Warner Cable. In this show, we spoke with CEO, Jeff Miller, who described their interactive TV deployment in Hawaii at TWC's Oceanic installation. Your host is Tracy...http://www.itvt.com]]>2483activevideo,digital tv,hawaii,interactive tv,time warner cablefalsefullhttps://www.spreaker.com/episode/itv-designers-with-tools-softel-code-theory-ensequence-qvc-uk-twenty-two--17196650www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/10/01/ITV-Designers-with-Tools-Softel-Code-Theory-Ensequence-QVC-UK-Twenty-TwoWed, 01 Oct 2008 15:00:00 +0000Tracy SwedlowWe will be discussing the availability and use of tools to develop interactive TV apps and how they lead to the playout of the apps. Ensequence is well-represented, but we will talk about competitive tools and whether any of them really accomplish...www.itvt.com]]>3820code theory,ensequence,qvc,softel,twenty twofalsefullhttps://www.spreaker.com/episode/dvr-survey-with-nds-vp-steve-tranter--17196645www.itvt.com Join our discussion by calling 646-595-4343.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/09/18/DVR-Survey-with-NDS-VP-Steve-TranterThu, 18 Sep 2008 20:30:00 +0000Tracy SwedlowNDS VP of Broadband and Interactive talks to [itvt]'s Tracy Swedlow about their latest comprehensive survey on Digital Video Recorder usage. DVRs, PVRs, and TiVos, of course, are widely used, but how are they used and when? Your host is Tracy Swedlow,...www.itvt.com Join our discussion by calling 646-595-4343.]]>3678digital video recorder,digitial tv,dvr,nds,tivofalsefullhttps://www.spreaker.com/episode/exclusive-itv-emmys-winners-discuss-their-applications--17196644www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/09/18/ITV-Emmys-Winners-Discuss-Their-ApplicationsThu, 18 Sep 2008 19:30:00 +0000Tracy SwedlowEXCLUSIVE! - Emmy winners and executive officers of the Interactive Media Peer Group (American Academy of Television Arts & Sciences) assemble to discuss their ITV applications and why they won. Your host is Tracy Swedlow, Editor-in-Chief of...www.itvt.com]]>2075awards,digital tv,emmys,interactive television,itvfalsefullhttps://www.spreaker.com/episode/itv-design-roundtable-featuring-top-designers--17196643www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/09/09/ITV-Design-Roundtable-Featuring-Top-DesignersTue, 09 Sep 2008 20:00:00 +0000Tracy SwedlowThis special long show features an incredible panel of the most experienced, best, and Emmy-winning designers and thinkers in the ITV industry. Last names only: Donoghue, Herigstad, Otto, Green, Preisman, Stefanac, Gilles. We will talk good and bad...www.itvt.com]]>4781broadband tv,design,emmy,interactive television,interactive tvfalsefullhttps://www.spreaker.com/episode/uxtv-2009-guests-david-sloo-and-mike-darnell-of-microsoft--17196656www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/09/04/uxTV-2009-Guests-David-Sloo-and-Mike-Darnell-of-MicrosoftThu, 04 Sep 2008 20:00:00 +0000Tracy SwedlowTVOT will speak with the hosts of a new conference in October focusing on ITV design issues but from a more academic perspecitve. Papers presented will be from around the world. Your host is Tracy Swedlow www.itvt.comwww.itvt.com]]>3682conference,design,interactive television,interactive tv,itvfalsefullhttps://www.spreaker.com/episode/tvot-patrick-barry-yahoo-s-vp-of-connected-tv--17196655http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/08/26/TVOT-Patrick-Barry-Yahoos-VP-of-Connected-TVTue, 26 Aug 2008 21:00:00 +0000Tracy SwedlowIntel and Yahoo! just announced they are developing the Widget Channel. We will speak to Patrick Barry, Yahoo!'s VP of Connected TV - the person whose team was in charge of buiding the Widget Channel's widget engine.3528digital tv,intel,interactive tv,widget,yahoofalsefullhttps://www.spreaker.com/episode/tvot-olympics-itv-apps-verizon-fios-ensequence-and-singlepoint--17196651www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/08/13/TVOT-Olympics-ITV-Apps-Verizon-FiOS-Ensequence-and-Singlepoint-Wed, 13 Aug 2008 20:00:00 +0000Tracy SwedlowVarious executives will be on the show to discuss their various interactive TV applications in use currently for the Olympics. Those include Ensequence's DISH app, Verizon FiOS' EBIF app, and SinglePoint's Text Alerts. Your host is Tracy Swedlow...www.itvt.com]]>3637ensequence,nbc,olympics,singlepoint,verizonfalsefullhttps://www.spreaker.com/episode/integra5-ceo-meredith-flynn-ripley-on-social-iptv--17196652www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/08/08/Integra5-CEO-Meredith-Flynn-Ripley-on-Social-IPTVFri, 08 Aug 2008 20:30:00 +0000Tracy SwedlowMeredith Flynn-Ripley will talk about their new social IPTV platform, MediaFriends, and the latest news about their Tier 1 customer which is deploying their suite of products. Integra5 enables television not only to be interactive, but...www.itvt.com]]>3638digital tv,interactive tv,iptv,social networking,televisionfalsefullhttps://www.spreaker.com/episode/anystream-ceo-fred-singer-vod-olympics--17196660www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/08/07/Anystream-CEO-Fred-Singer-VOD-OlympicsThu, 07 Aug 2008 19:00:00 +0000Tracy SwedlowAnystream, CEO, Fred Singer will discuss the work his company is doing to provide on-demand video to NBC for all their Olympics coverage online. Your host is Tracy Swedlow, www.itvt.comwww.itvt.com]]>2163anystream,nbc,olympics,video on demand,vodfalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guest-patrick-koppula--17196658www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/07/18/TV-of-Tomorrow-Show-Guest-Patrick-KoppulaFri, 18 Jul 2008 21:30:00 +0000Tracy SwedlowCEO Patrick Koppula is head of an innovative company called ffwd or "fast forward." In this show, he will reveal his beta broadband TV Electronic Programming Guide and other apps possibly that can be manipulated by a Nintendo Wii wand. Your host is...www.itvt.com]]>3661broadband tv,digital tv,epg,ffwd,wiifalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guests-emmy-awards-finalists-for-interactive-category--17196668http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/07/16/TV-of-Tomorrow-Show-Guests-Emmy-Awards-Finalists-for-Interactive-CategoryWed, 16 Jul 2008 22:00:00 +0000Tracy SwedlowFive members of the Academy's Interactive Media Peer Group (all highly-experienced experts) stop by to discuss the finalists for this year's Emmy Awards Interactive categories.3647atas,awards,emmy,emmys,interactivefalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guest-move-networks-cso-tom-morgan--17196673www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/07/01/tv-of-tomorrow-show-guest-move-networks-cso-tom-morganTue, 01 Jul 2008 17:00:00 +0000Tracy SwedlowTom Morgan, chief strategy officer at Move Networks, has been in the ITV advertising business for a long time. He'll be here to talk about all the devleopments industry-wide and keep us up to date with Move Networks' developments (note: Move provides...www.itvt.com]]>3648advertising,broadband tv,canoe,move networks,vodfalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-end-of-month-wrap-up-june-2008--17196654www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/06/30/TV-of-Tomorrow-Show-End-of-Month-Wrap-Up-June-2008Mon, 30 Jun 2008 19:00:00 +0000Tracy SwedlowExpert veteran ITV industry guests talk about the latest news of the month including the fact that the ITV Network is sending Cease & Desist letters to companies for using the initials "iTV" and "ITV." Other topics: conferences, tru2way, David...www.itvt.com]]>3631canoe,itv network,sci-fi,tru2way,vodfalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guest-david-sarnoff-library-director-alex-magoun--17196657www.itvt.com InteractiveTV Today.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/06/20/TV-of-Tomorrow-Show-Guest-David-Sarnoff-Library-Director-Alex-MagounFri, 20 Jun 2008 18:00:00 +0000Tracy SwedlowDavid Sarnoff Library, Director, Alex Magoun, will discuss Sarnoff's legacy; how the early days of developing TV technology are similiar or different from today's work with digital and interactive TV; various interesting projects at the Library...www.itvt.com InteractiveTV Today.]]>3756digital tv,farnsworth,interactive,sarnoff,televisionfalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guest-sangita-verma-ceo-of-tag-networks--17196659http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/06/20/TV-of-Tomorrow-Show-Guest-Sangita-Verma-CEO-of-TAG-NetworksFri, 20 Jun 2008 06:30:00 +0000Tracy SwedlowSangita Verma, co-founder and CEO of TAG Networks--a company that has developed a games-on-demand service, called TAG, that integrates with existing VOD infrastructures and supports community features and multi-device interaction--will discuss the...2898cable,digital tv,games,time warner cablefalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guest-directv-svp-steven-roberts--17196666http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/06/03/TV-of-Tomorrow-Show-Guest-DirecTV-SVP-Steven-RobertsTue, 03 Jun 2008 17:30:00 +0000Tracy SwedlowThe next live broadcast of "The TV of Tomorrow Show with Tracy Swedlow" is scheduled for Tuesday, June 3rd at 10:30AM Pacific/1:30PM Eastern. Steven Roberts, SVP of new media and business development at DirecTV, will provide an update on that...3242digital tv,directv,dish network,itvt,satellitefalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guest-dish-network-s-mike-finn-and-scott-higgins--17196661Network, and Scott Higgins, the company’s director of interactive programming, will discuss DISH’s new interactive TV advertising deal
with NBC Universal, and provide a general update on its ITV ‘deployments and strategy.]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/05/28/TV-of-Tomorrow-Show-Guest-Dish-Networks-Mike-Finn-and-Scott-HigginsWed, 28 May 2008 17:30:00 +0000Tracy SwedlowMichael Finn, VP of advertising sales at DISH Network, and Scott Higgins, the company’s director of interactive programming, will discuss DISH’s new interactive TV advertising deal with NBC Universal, and provide a general update on its ITV...Network, and Scott Higgins, the company’s director of interactive programming, will discuss DISH’s new interactive TV advertising deal
with NBC Universal, and provide a general update on its ITV ‘deployments and strategy.]]>3696advertising,dish,echostar,interactive,nbcfalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guest-revision3-ceo-jim-louderback--17196670http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/05/27/tv-of-tomorrow-show-guest-revision3-ceo-jim-louderback-1Tue, 27 May 2008 17:00:00 +0000Tracy SwedlowJim Louderback, CEO of Revision3, will discuss his company--which bills itself as "an actual TV network for the Web," and which produces its own original, broadcast-quality programming--and the current state and future of the broadband video space in...3704advertising,broadband,broadband tv,cablefalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-ncta-2008-post-show-review--17196678http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/05/22/TV-of-Tomorrow-Show-NCTA-2008-Post-Show-ReviewThu, 22 May 2008 17:30:00 +0000Tracy SwedlowTV of Tomorrow Show - NCTA 2008 Post Show Review3634advertising,browser,convergence,digital tv,digital tv converterfalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guest-richard-baker-evp-ant-plc-topic--17196663http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/05/08/TV-of-Tomorrow-Show-Guest-Richard-Baker-EVP-Ant-plc-Topic-Thu, 08 May 2008 17:00:00 +0000Tracy SwedlowRichard Baker is responsible for driving demand for ANT’s next-generation TV applications targeting cable and satellite operators who want to deliver TV across a range of consumer devices from gaming platforms to the TV set. He also advises...3642browser,digital tv,digital tv converter,iptv,settop boxfalsefullhttps://www.spreaker.com/episode/tv-of-tomorrow-show-guest-andrew-keen-author-of-the-cult-of-the-amateur--17196662www.itvt.com or blog.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/05/05/tvot-guest-andrew-keen-author-of-the-cult-of-the-amateurMon, 05 May 2008 17:00:00 +0000Tracy SwedlowSilicon Valley pundit and author, Andrew Keen ("The Cult of the Amateur"), will discuss his skeptical take on user-generated content and other participatory media. Tracy Swedlow is your host. www.itvt.com or blog.itvt.comwww.itvt.com or blog.itvt.com]]>3725andrew keen,broadband,cult of the amateur,digital tv,itvfalsefullhttps://www.spreaker.com/episode/tvot-guests-itvt-monthly-wrap-up-of-the-news-in-the-itv-industry--17196664www.itvt.com or blog.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/30/TVOT-Guests-itvt-Monthly-Wrap-Up-of-the-News-in-the-ITV-IndustryWed, 30 Apr 2008 00:00:00 +0000Tracy SwedlowVeteran panel of expert executives from various industries (cable, broadcasting, research, and advertising) discuss the most important interactive TV industry stories of the last month and critique developments. It's always a good "Wrap" group. Tracy...www.itvt.com or blog.itvt.com]]>3712cable,digital television,digital tv,interactive,interactive televisifalsefullhttps://www.spreaker.com/episode/tvot-guest-mark-goldenson-ceo-of-playcafe-com-topic-live-internet-itv-game-show--17196665www.itvt.com or blog.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/28/TVOT-Guest-Mark-Goldenson-CEO-of-PlayCafecom-Topic-Live-Internet-ITV-Game-ShowMon, 28 Apr 2008 17:00:00 +0000Tracy SwedlowMark Goldenson, CEO of PlayCafe.com, will discuss why this type of Participation TV might become very pervasive and powerful. Later today, Ken Jennings, the biggest winner in Jeopardy! history, will be on his show. Tracy Swedlow is your host....www.itvt.com or blog.itvt.com]]>3757broadband,contests,games,game shows,goldensonfalsefullhttps://www.spreaker.com/episode/tvot-guests-execs-from-vidiom-systems-ceo-tim-wahlers-and-others-topic-tru2way-and-cable--17196684www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/24/TVOT-Guests-Execs-from-Vidiom-Systems-CEO-Tim-Wahlers-and-Others-Topic-tru2way-and-CableThu, 24 Apr 2008 17:00:00 +0000Tracy SwedlowThree top execs. from engineering firm, Vidiom Systems, discuss their ongoing work with OCAP/tru2way, working with the cable industry, testing platforms, the ETV spec, and provide insider details about their upcoming tru2way conference at NCTA in May...www.itvt.com]]>3714digital,itv,ocap,television,tru2wayfalsefullhttps://www.spreaker.com/episode/tvot-guest-james-joyce-evp-biz-dev-of-2waytraffic-topic-participation-tv--17196667www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/22/TVOT-Guest-James-Joyce-EVP-Biz-Dev-of-2waytraffic-Topic-Participation-TVTue, 22 Apr 2008 17:00:00 +0000Tracy Swedlow2waytraffic is a developer of many well-known and popular TV formats/shows that offer ITV experiences called "Participation TV" - the ability to play along with a show. EVP, James Joyce, will talk about their European and US business and challenges...www.itvt.com]]>3734digital,digital television,digital tv,millionaire,televisionfalsefullhttps://www.spreaker.com/episode/guests-execs-from-interactive-media-peer-group-of-the-emmy-awards-talking-about-new-awards--17196683www.itvt.com or blog.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/21/Guests-Execs-from-Interactive-Media-Peer-Group-of-the-Emmy-Awards-Talking-About-New-AwardsMon, 21 Apr 2008 17:30:00 +0000Tracy SwedlowTVOT Live welcomes 3 execs. from the Interactive Media Peer Group of The American Academy of Television Arts & Sciences ("The Emmys") who will talk about the new awards and how they embrace interactive storytelling and broadband technologies....www.itvt.com or blog.itvt.com]]>3431awards,digital tv,emmy,emmys,televisionfalsefullhttps://www.spreaker.com/episode/guests-executives-from-mindark-a-swedish-company-that-recently-won-an-emmy--17196669www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/18/guests-executives-from-mindark-a-swedish-company-that-recently-won-an-emmyFri, 18 Apr 2008 16:00:00 +0000Tracy SwedlowExecutives from Swedish company, Mindark, (Christian Bjorkman, Director of Special Projects, and Magnus Ericsson, Chief Development Manager) will discuss their Interactive Emmy win for "The Truth About Marika," an interactive TV drama that...www.itvt.com]]>3747alternate reality ga,arg,blog,clues,digitalfalsefullhttps://www.spreaker.com/episode/cathy-hetzel-president-of-rentrak-s-advanced-media-information-division-vod-tracking--17196676www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/17/Cathy-Hetzel-President-of-Rentraks-Advanced-Media-Information-division-VOD-TrackingThu, 17 Apr 2008 17:00:00 +0000Tracy SwedlowHetzel will discuss the company's OnDemand Essentials offering--a Web-based ASP service which measures and reports anonymous, aggregate VOD usage data, such as viewership volumes and trends, and which is intended to provide customizable reports...www.itvt.com]]>3757broadband,cable,digital television,digtial tv,interactivefalsefullhttps://www.spreaker.com/episode/tvot-live-guest-is-gary-sohmers-ceo-of-interactive-meet-and-greet-tv--17196679http://blog.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/15/TVOT-Live-Guest-is-Gary-Sohmers-CEO-of-Interactive-Meet-and-Greet-TVTue, 15 Apr 2008 17:30:00 +0000Tracy SwedlowGary Sohmers, president and chairman of Interactive Meet and Greet Entertainment (IMAGE), will discuss his company's flagship Video Queue technology, which allows TV viewers to have face-to-face encounters with celebrities. (Note: Sohmers will...http://blog.itvt.com]]>3703amino,appraisal,autograph,cable,celebrityfalsefullhttps://www.spreaker.com/episode/tvot-live-with-tracy-swedlow-guest-chairman-and-ceo-morgan-guenther-of-airplay-networks--17196671www.itvt.com]]>http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/04/TVoT-LIVE-with-Tracy-Swedlow-Guest-Chairman-and-CEO-Morgan-Guenther-of-AirPlay-NetworksFri, 04 Apr 2008 18:30:00 +0000Tracy SwedlowMorgan Guenther, chairman and CEO of AirPlay, a mobile services company, will talk about his new deal with Sony Pictures Television to provide multiplayer play-along mobile gaming for the popular game show, "Jeopardy!" Join host, Tracy Swedlow of...www.itvt.com]]>3710advertising,airplay,broadband,developers,gamesfalsefullhttps://www.spreaker.com/episode/tvot-live-with-tracy-swedlow-guest-executives-from-cablelabs--17196677http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/03/TVOT-LIVE-with-Tracy-Swedlow-Guest-Executives-from-CableLabsThu, 03 Apr 2008 17:00:00 +0000Tracy SwedlowPhil Bender, project director for OpenCable at cable R&D organization, CableLabs, and industry veteran, Roger Brinkley, mobile and embedded community leader at Sun Microsystems, will join host, Tracy Swedlow, to discuss the current state of the...3675interactive televisi,itv,itvt,sun,televisionfalsefullhttps://www.spreaker.com/episode/itvt-monthly-wrap-on-interactivetv-with-special-guest-ashwin-navin-ceo-of-bittorrent--17196675http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/04/01/itvt-Monthly-Wrap-on-InteractiveTV-with-special-guest-Ashwin-Navin-CEO-of-BitTorrentTue, 01 Apr 2008 17:00:00 +0000Tracy SwedlowOur monthly “Wrap Up” panel today will feature Bill Niemeyer, chief of analysis and research at BlackArrow; David Preisman, VP of interactive television at Showtime Networks, and Paula Byrne, CEO of PushButton, an ITV developer in the UK. Our special...3655advertising,best stories,bittorrent,broadband,broadband tvfalsefullhttps://www.spreaker.com/episode/itvt-monthly-wrap-on-interactivetv-with-an-exclusive-on-tru2way-oedn-net--17196681http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/02/28/itvt-Monthly-Wrap-on-InteractiveTV-with-an-Exclusive-on-tru2way-OEDNnetThu, 28 Feb 2008 18:00:00 +0000Tracy Swedlow[itvt] EXCLUSIVE!! Our monthly “Wrap Up” panel featuring Patrick Donoghue, VP of ITV product management at Time Warner Cable; Bill Niemeyer, chief of analysis and research at BlackArrow; David Preisman, VP of interactive television at Showtime will...2801advertising,best stories,broadband,broadband tv,broadcastingfalsefullhttps://www.spreaker.com/episode/tvot-live-monthly-wrap-on-interactivetv--17196682http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/02/01/TVOT-Live-Monthly-Wrap-on-InteractiveTVFri, 01 Feb 2008 01:30:00 +0000Tracy SwedlowThis broadcast will feature three high-profile figures from the interactive TV space--Patrick Donoghue, VP of ITV product management at Time Warner Cable; Bill Niemeyer, chief of analysis and research at BlackArrow; and David Preisman, VP of...3858interactive,interactive televisi,itv,itvt,televisionfalsefullhttps://www.spreaker.com/episode/tvot-live-andrew-solmssen-evp-schematic--17196680http://www.blogtalkradio.com/itvt-tvoftomorrow/2008/01/29/TVOT-Live-Andrew-Solmssen-EVP-SchematicTue, 29 Jan 2008 19:00:00 +0000Tracy SwedlowTracy Swedlow, editor-in-chief of itvt.com, interviews Andrew Solmssen of Schematic during our hour about interactive TV advertising and what makes a well-designed and effective ad. He will give us great examples about what works and what doesn't and...3621advertising,interactive,itv,itvt,televisionfalsefull