https://www.spreaker.com/show/media-and-marketing-w-jon-rognerudenSociety & CultureCopyright jon rognerudhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/473f1a899e933dddf0f48fd22dba8ea5.jpghttps://www.spreaker.com/show/media-and-marketing-w-jon-rognerudSat, 26 Feb 2022 01:21:46 +0000jon rognerudjon rognerudfeeds@spreaker.comJon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business...cleanepisodicjon rognerudfeeds@spreaker.comJon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better.Nohttps://www.spreaker.com/user/jonrognerud/ep-138-what-is-high-ticket-saleshttps://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket. I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales. And, ultimately your sales growth will benefit, including getting a higher ROI. #highticketsales #highticketselling]]>3009cfb4-6d9a-4c9a-8151-b606ab247f1aFri, 25 Feb 2022 20:10:44 +0000jon rognerudhttps://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket. I also talk about how you can use high ticket sales to...https://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket. I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales. And, ultimately your sales growth will benefit, including getting a higher ROI. #highticketsales #highticketselling]]>1533cleanfulljon rognerudhttps://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket. I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales. And, ultimately your sales growth will benefit, including getting a higher ROI. #highticketsales #highticketsellingNohttps://www.spreaker.com/user/jonrognerud/ep-137-how-to-create-the-best-contenthttps://chaosmap.com/private/   ►Here's where to follow and listen to Jon: Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Instagram: https://www.instagram.com/jonrognerud Facebook: https://facebook.com/ChaosmapMarketing Twitter: https://twitter.com/jonrognerud LinkedIn: https://linkedin.com/in/jrognerud Website: https://chaosmap.com #chaosmap #googleads #jonrognerud]]>2fab75d7-fb6d-4ea3-8511-d7b5fecac522Thu, 25 Jun 2020 05:02:18 +0000jon rognerudIn today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...  Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and...https://chaosmap.com/private/   ►Here's where to follow and listen to Jon: Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Instagram: https://www.instagram.com/jonrognerud Facebook: https://facebook.com/ChaosmapMarketing Twitter: https://twitter.com/jonrognerud LinkedIn: https://linkedin.com/in/jrognerud Website: https://chaosmap.com #chaosmap #googleads #jonrognerud]]>798cleanfulljon rognerudIn today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...  Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect. When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media. Start here: Google Trends Twitter Trends Yahoo Trends BuzzSumo (popular topics/trends) AnswerThePublic (scraped questions/answers) SparkToro - the websites feature (where spending time, content collaboration opportunities) Glimpse (what consumers are interested in) Pinterest Trends (inside Pinterest, fashion, food, drink, etc) Emarketer - trends, research, consumer interest Similarweb - undercover marketing strategies and content Adding keyword research should also be mentioned, specially when you drill down even deeper.   Join our private client group: https://chaosmap.com/private/   ►Here's where to follow and listen to Jon: Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Instagram: https://www.instagram.com/jonrognerud Facebook: https://facebook.com/ChaosmapMarketing Twitter: https://twitter.com/jonrognerud LinkedIn: https://linkedin.com/in/jrognerud Website: https://chaosmap.com #chaosmap #googleads #jonrognerudNohttps://www.spreaker.com/user/jonrognerud/ep-136-7-ways-to-avoid-losing-money-on-ghttps://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Instagram: https://www.instagram.com/jonrognerud  Facebook: https://facebook.com/ChaosmapMarketing  Twitter: https://twitter.com/jonrognerud  LinkedIn: https://linkedin.com/in/jrognerud  Website: https://chaosmap.com #chaosmap #googleads #jonrognerud]]>beae81fb-3ca0-4577-8ca3-3b52219e5da1Fri, 19 Jun 2020 22:51:47 +0000jon rognerudGoogle Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don’t know how to use it to get results at lower costs. If you find yourself spending a lot of money on Google Ads and getting...https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Instagram: https://www.instagram.com/jonrognerud  Facebook: https://facebook.com/ChaosmapMarketing  Twitter: https://twitter.com/jonrognerud  LinkedIn: https://linkedin.com/in/jrognerud  Website: https://chaosmap.com #chaosmap #googleads #jonrognerud]]>874cleanfulljon rognerudGoogle Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don’t know how to use it to get results at lower costs. If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you. In this episode, you’ll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC. ►Here's where to follow and listen to Jon: Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Instagram: https://www.instagram.com/jonrognerud  Facebook: https://facebook.com/ChaosmapMarketing  Twitter: https://twitter.com/jonrognerud  LinkedIn: https://linkedin.com/in/jrognerud  Website: https://chaosmap.com #chaosmap #googleads #jonrognerudNohttps://www.spreaker.com/user/jonrognerud/ep-135-6-must-have-tools-for-google-ads-https://chaosmap.com https://youtube.com/jonrognerud https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023   Ed note: The audio says Episode 134, but we're already in EP 135!]]>b70d8794-b8d1-4c01-bf9d-8cd3b45a4ea8Wed, 17 Jun 2020 23:05:57 +0000jon rognerudAny craft in this world requires tools to make the job easy. And PPC is no different! With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs...https://chaosmap.com https://youtube.com/jonrognerud https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023   Ed note: The audio says Episode 134, but we're already in EP 135!]]>668cleanfulljon rognerudAny craft in this world requires tools to make the job easy. And PPC is no different! With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down. We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns. Enjoy! #jonrognerud https://chaosmap.com https://youtube.com/jonrognerud https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023   Ed note: The audio says Episode 134, but we're already in EP 135!Nohttps://www.spreaker.com/user/jonrognerud/ep134-get-massive-brand-traffic-with-adrhttps://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team works with clients to learn what works best for them. This system is used by over 25,000 brands in 150 nations. It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing. Learn more on how we at Chaosmap grow BIG TRAFFIC for brands and established businesses: https://chaosmap.com/book-me  https://youtube.com/jonrognerud]]>b2f3bc35-1fef-41f2-b112-8574a0682177Tue, 16 Jun 2020 04:57:29 +0000jon rognerudhttps://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and...https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team works with clients to learn what works best for them. This system is used by over 25,000 brands in 150 nations. It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing. Learn more on how we at Chaosmap grow BIG TRAFFIC for brands and established businesses: https://chaosmap.com/book-me  https://youtube.com/jonrognerud]]>544cleanfulljon rognerudhttps://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team works with clients to learn what works best for them. This system is used by over 25,000 brands in 150 nations. It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing. Learn more on how we at Chaosmap grow BIG TRAFFIC for brands and established businesses: https://chaosmap.com/book-me  https://youtube.com/jonrognerudNohttps://www.spreaker.com/user/jonrognerud/ep-133-get-profitable-with-your-e-commerhttps://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more: https://youtube.com/jonrognerud https://chaosmap.com (main agency website)  ]]>9c722b4c-d248-4ef1-bc3e-28d4bd60bb3aSun, 14 Jun 2020 23:06:46 +0000jon rognerudhttps://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more:...https://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more: https://youtube.com/jonrognerud https://chaosmap.com (main agency website)  ]]>487cleanfulljon rognerudhttps://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more: https://youtube.com/jonrognerud https://chaosmap.com (main agency website)  Nohttps://www.spreaker.com/user/jonrognerud/the-countdown-to-7-billion-is-on-black-fhttps://www.chaosmap.com Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year! P.S. Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!]]>c0035c413737487caa2ea1cbfbe78844Fri, 18 Oct 2019 19:08:00 +0000jon rognerudWe're going to talk about Black Friday today! I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it. And, what can you do about it? I'll cover that as well. Are we going to hit 7...https://www.chaosmap.com Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year! P.S. Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!]]>888cleanfulljon rognerudWe're going to talk about Black Friday today! I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it. And, what can you do about it? I'll cover that as well. Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there. If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads... Set up a free strategy session: https://www.chaosmap.com Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year! P.S. Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!Nohttps://www.spreaker.com/user/jonrognerud/how-to-win-the-black-friday-cyber-mondayhttps://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year) Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business. However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey. Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.  There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence. If you need help with this, visit https://chaosmap.com  and set up a consultation.  ]]>ded96f60260f42d7a7534ec84d9ad2cbFri, 11 Oct 2019 21:17:29 +0000jon rognerudThis Friday Footage sponsored by: https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on...https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year) Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business. However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey. Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.  There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence. If you need help with this, visit https://chaosmap.com  and set up a consultation.  ]]>781cleanfulljon rognerudThis Friday Footage sponsored by: https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year) Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business. However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey. Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.  There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence. If you need help with this, visit https://chaosmap.com  and set up a consultation.  Nohttps://www.spreaker.com/user/jonrognerud/facebook-ads-e-commerce-optimize-for-salhttps://www.chaosmap.com  ]]>c09cf094fcf1457dbfc8432e56c679e2Fri, 20 Sep 2019 20:13:13 +0000jon rognerudAre you using Facebook ads with Shopify? Good! That is a great solution stack for your e-commerce business.  The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners. But, do you have the right metrics...https://www.chaosmap.com  ]]>740cleanfulljon rognerudAre you using Facebook ads with Shopify? Good! That is a great solution stack for your e-commerce business.  The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners. But, do you have the right metrics and numbers dialed in? It's a constant battle (improving numbers, that is), and as you dive into Q4 and the "season for shopping online", you'll want to make sure you're looking at the right numbers/KPI's for your business. This way, you can optimize and pull more profits out, so you can re-invest smart dollars. Today's post is all about what specific KPI's you need, and why they are important for your e-business. If you want to learn more, visit https://www.chaosmap.com  Nohttps://www.spreaker.com/user/jonrognerud/facebook-ads-how-to-get-instant-customerhttps://facebook.com/business/help 2) Click "Get Started" 3) Select any of the block images (link) 4) Scroll down and select the "Chat with a representative" option Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update. If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you. They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business) If you need help or have questions, head on over to: https://chaosmap.com/talk HAPPY FRIDAY!]]>752fe509a2a548a98f6ae8528f2fe39aFri, 13 Sep 2019 20:10:09 +0000jon rognerudWELCOME TO ANOTHER FRIDAY FOOTAGE! So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well. Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick. Here's...https://facebook.com/business/help 2) Click "Get Started" 3) Select any of the block images (link) 4) Scroll down and select the "Chat with a representative" option Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update. If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you. They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business) If you need help or have questions, head on over to: https://chaosmap.com/talk HAPPY FRIDAY!]]>550cleanfulljon rognerudWELCOME TO ANOTHER FRIDAY FOOTAGE! So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well. Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick. Here's the solution: 1) Visit https://facebook.com/business/help 2) Click "Get Started" 3) Select any of the block images (link) 4) Scroll down and select the "Chat with a representative" option Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update. If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you. They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business) If you need help or have questions, head on over to: https://chaosmap.com/talk HAPPY FRIDAY!Nohttps://www.spreaker.com/user/jonrognerud/how-to-set-up-a-conversion-pixel-for-fachttps://chaosmap.com/book-me ENJOY!]]>f60c7984dc4a45c298ac20fa1170b5deSat, 24 Aug 2019 00:49:37 +0000jon rognerudNEW! NEW! Friday Footage! WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration. This setup allows you to track all your conversions for leads into this simple funnel example:...https://chaosmap.com/book-me ENJOY!]]>733cleanfulljon rognerudNEW! NEW! Friday Footage! WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration. This setup allows you to track all your conversions for leads into this simple funnel example: AdTraffic to LandingPage to ThankYouPage The "ThankYouPage" is what's considered a "lead conversion", and Facebook can track these for you. If you want more information, or learn how we do this for clients, book a FREE call at: https://chaosmap.com/book-me ENJOY!Nohttps://www.spreaker.com/user/jonrognerud/how-to-go-live-on-your-facebook-page-witwww.streamyeard.com and www.restream.io This is a super simple and fast way to get your message out there. Once it's been set up, you don't have to worry about the tech-y stuff - it's already done for you. Just make sure you are authenticated on the various platforms, and you're good to go! Use headlines from John Caple's book - "Tested Advertising Methods". It'll get your head spinning with great ideas! (Plus, you should read it anyway!) Learn more here: www.jonrognerud.com/calendar  ]]>9adfe0ee8aa94c3fab10f07506c390cdTue, 20 Aug 2019 22:59:13 +0000jon rognerudDo you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content? Well, take a look at www.streamyeard.com and www.restream.io This is a super simple and...www.streamyeard.com and www.restream.io This is a super simple and fast way to get your message out there. Once it's been set up, you don't have to worry about the tech-y stuff - it's already done for you. Just make sure you are authenticated on the various platforms, and you're good to go! Use headlines from John Caple's book - "Tested Advertising Methods". It'll get your head spinning with great ideas! (Plus, you should read it anyway!) Learn more here: www.jonrognerud.com/calendar  ]]>537cleanfulljon rognerudDo you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content? Well, take a look at www.streamyeard.com and www.restream.io This is a super simple and fast way to get your message out there. Once it's been set up, you don't have to worry about the tech-y stuff - it's already done for you. Just make sure you are authenticated on the various platforms, and you're good to go! Use headlines from John Caple's book - "Tested Advertising Methods". It'll get your head spinning with great ideas! (Plus, you should read it anyway!) Learn more here: www.jonrognerud.com/calendar  Nohttps://www.spreaker.com/user/jonrognerud/how-to-create-facebook-lookalike-audienchttp://www.selloutmyevent.com workshop, which you can join for free. Want to discuss in more detail? Visit https://chaosmap.com/talk]]>ae60bde3c9ec4a09a84290cee0b30035Sat, 10 Aug 2019 00:56:04 +0000jon rognerudHappy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences. The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply: 1) use a base data source that...http://www.selloutmyevent.com workshop, which you can join for free. Want to discuss in more detail? Visit https://chaosmap.com/talk]]>824cleanfulljon rognerudHappy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences. The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply: 1) use a base data source that has been proven 2) expand via lookalike audience(s) to build similar members for test in your ad campaigns 3) create new adsets using new lookalike audiences and scale We use this approach for our clients and in a scalable way. We had an example of this for our http://www.selloutmyevent.com workshop, which you can join for free. Want to discuss in more detail? Visit https://chaosmap.com/talkNohttps://www.spreaker.com/user/jonrognerud/how-to-create-instant-story-based-videoswww.lumen5.com today, becoming very popular in the market place! Sign up for a FREE trial. -- Want to learn how to create better ads? Visit https://chaosmap.com/talk    ]]>605ad8b938ad48d2b62aaa0de1a5c750Fri, 26 Jul 2019 23:52:45 +0000jon rognerudWelcome to Friday Footage! If you'd like to know how to create fast videos with little "work", then today's episode is for you. For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes. Or,...www.lumen5.com today, becoming very popular in the market place! Sign up for a FREE trial. -- Want to learn how to create better ads? Visit https://chaosmap.com/talk    ]]>840cleanfulljon rognerudWelcome to Friday Footage! If you'd like to know how to create fast videos with little "work", then today's episode is for you. For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes. Or, you can copy or create text into this tool to auto-generate smart videos using proprietary AI like technology. How to do it? We'll cover that today. WARNING: A tool is just that... a "tool". Make sure you use tools like these with a proper marketing strategy that helps propel what you already have going to the next level. *** We're going to use www.lumen5.com today, becoming very popular in the market place! Sign up for a FREE trial. -- Want to learn how to create better ads? Visit https://chaosmap.com/talk    Nohttps://www.spreaker.com/user/jonrognerud/how-to-fill-enrollment-pipelines-for-eduhttps://agencyj.co/  (new version coming soon) https://www.facebook.com/askjasonhow -- If you want to connect with me, reach out here: https://jonrognerud.com/calendar   P.S. Want to be interviewed on the podcast? Reach out!]]>1dad4172c4b94b33992dc0b0acd66f4dFri, 26 Jul 2019 04:28:50 +0000jon rognerudI'm super pumped about my interview today! I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company. We're coming in live with Jason from Singapore and me in Los...https://agencyj.co/  (new version coming soon) https://www.facebook.com/askjasonhow -- If you want to connect with me, reach out here: https://jonrognerud.com/calendar   P.S. Want to be interviewed on the podcast? Reach out!]]>3365cleanfulljon rognerudI'm super pumped about my interview today! I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company. We're coming in live with Jason from Singapore and me in Los Angeles today. Jason just came back to his home office (Singapore) from a 6-week trip to USA & Canada. Turn up the volume - and you'll learn why clients seek him out, engage his company and hard working expert team to drive traffic, leads and sales via Facebook, Google and organic media. Listen to Jason's full story and how he got started, and why he doesn't necessarily recommend taking that approach today. Lots of golden nuggets here, including Facebook advertising, business strategy development, agency SOPs and things you can do to get started. Here are some extracts: Can you tell me a bit about what you do at the company? We help Education companies get more students by generating enrollment inquiries and appointments. We also make them the prominent choice for students with some wicked smart retargeting strategies. Filling pipelines with Facebook & digital marketing - What are the steps you take to get started with a new project? Step 1: Brand search - Google, Bing Step 2: Retargeting - begin the "know, like, trust" process Step 3: Deeper engagement - email capture, nurturing, tagging, CRM Step 4: Reporting - Supermetrics, Google Data Studio, custom reports One big mistake you made along the way? Not investing in myself, people, and relationships early enough. Thinking that I could build an empire on my own back. Big mistake and wasted a lot of time. Where to reach Jason? https://agencyj.co/  (new version coming soon) https://www.facebook.com/askjasonhow -- If you want to connect with me, reach out here: https://jonrognerud.com/calendar   P.S. Want to be interviewed on the podcast? Reach out!Nohttps://www.spreaker.com/user/jonrognerud/friday-footage-how-to-create-a-brand-newhttps://chaosmap.com/talk Direct: https://jonrognerud.com/calendar]]>1ecb16063aae4e5ea116976f91543ca2Fri, 19 Jul 2019 22:32:46 +0000jon rognerudHappy Friday - "Friday Footage" is here! On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more. So...here's the question: Want to increase your...https://chaosmap.com/talk Direct: https://jonrognerud.com/calendar]]>800cleanfulljon rognerudHappy Friday - "Friday Footage" is here! On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more. So...here's the question: Want to increase your traffic, leads and sales from Facebook advertising? Many ways to do this - and one of the ways you can do it is with proven source audiences, and to create lookalike audiences from those sources. You essentially allow Facebook to learn from that source audience, and create similar profiles from that base. I'll show you how to set up a lookalike audience on Facebook - and explain why LLA's are essential to scaling your Facebook ads campaigns. Want to learn more or have us help you? Agency: https://chaosmap.com/talk Direct: https://jonrognerud.com/calendarNohttps://www.spreaker.com/user/jonrognerud/why-most-facebook-ads-launch-strategies-www.marketplan.io (great software to help you in the process) Here's your next step (It's FREE): https://chaosmap.com/talk    ]]>8f1707b0b99841a9a45891eeee7ca912Thu, 18 Jul 2019 21:38:47 +0000jon rognerudQUESTION: What does it take to make successful Facebook Ad campaigns? As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!) Lots of time is spent on...www.marketplan.io (great software to help you in the process) Here's your next step (It's FREE): https://chaosmap.com/talk    ]]>801cleanfulljon rognerudQUESTION: What does it take to make successful Facebook Ad campaigns? As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!) Lots of time is spent on the actual tactics of Facebook ads. The boxes and settings you must choose inside the Facebook ads manager environment, etc. While they are important, consider the Facebook ads platform as the "engine". You really need the wings + natural lift to make your campaigns take off. So... Work on your back end and your funnels - the entire customer experience. That also means that you map out and understand your KPI metrics along the way. You are probably leaving money on the table right now, not having a clear picture of it! To start mapping, get a free trial here: www.marketplan.io (great software to help you in the process) Here's your next step (It's FREE): https://chaosmap.com/talk    Nohttps://www.spreaker.com/user/jonrognerud/one-funnel-away-from-winning-big-ep-113www.funnelytics.io Make sure that your funnels are dialed in before your pour more money at the top end. -- Want to discuss further? Visit https://jonrognerud.com/calendar - and book your time for a quick 15 minute strategy session.    ]]>43524709c333493c8e4e19c26739bfd1Tue, 02 Jul 2019 02:30:12 +0000jon rognerudFunnels and funnel hacking is an internet "sport" these days. Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered. It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main...www.funnelytics.io Make sure that your funnels are dialed in before your pour more money at the top end. -- Want to discuss further? Visit https://jonrognerud.com/calendar - and book your time for a quick 15 minute strategy session.    ]]>585cleanfulljon rognerudFunnels and funnel hacking is an internet "sport" these days. Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered. It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them successful. The truth is, traffic from ads will not work unless you have a well developed funnel that is tested and verified for scale. But where / how do you start building a funnel, and what tools can you leverage to get this built? We like funnelytics for the simplicity. Clearly, the strategy is more important, but you can get your visual started with this tool. Visit www.funnelytics.io Make sure that your funnels are dialed in before your pour more money at the top end. -- Want to discuss further? Visit https://jonrognerud.com/calendar - and book your time for a quick 15 minute strategy session.    Nohttps://www.spreaker.com/user/jonrognerud/words-that-sell-to-help-promote-productshttps://www.amazon.com/Words-that-Sell-Revised-Expanded-ebook/dp/B0062Y5V4I -- Want to talk about how to improve your copy and get more clients to grow your business? https://chaosmap.com/talk -- *** Want to sell out your next event? Register for our FREE workshop here where we teach you how to sell tickets to events: http://www.selloutmyevent.com]]>cddf54fde4a24a8187c46e944c74e48dWed, 19 Jun 2019 22:40:04 +0000jon rognerudWhen promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract. While stories, hooks and call to actions are important it can be frustrating to put it all together. And,...https://www.amazon.com/Words-that-Sell-Revised-Expanded-ebook/dp/B0062Y5V4I -- Want to talk about how to improve your copy and get more clients to grow your business? https://chaosmap.com/talk -- *** Want to sell out your next event? Register for our FREE workshop here where we teach you how to sell tickets to events: http://www.selloutmyevent.com]]>868cleanfulljon rognerudWhen promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract. While stories, hooks and call to actions are important it can be frustrating to put it all together. And, when you review your copy, it looks like the words are not "popping out" from the page. It all appears dull. Words and phrases are not creating excitement or engagement. You need a "selling" thesaurus that works as hard as you do. High powered words, phrases, slogans that give you ideas to provide more is going to create break-throughs in your business. You are a salesman in print! Therefore, you need a confident, rejuvenated way of expanding your copy, as well as testing new angles. I recommend an indispensable guide in this regard; "Words That Sell" by Richard Bayan: https://www.amazon.com/Words-that-Sell-Revised-Expanded-ebook/dp/B0062Y5V4I -- Want to talk about how to improve your copy and get more clients to grow your business? https://chaosmap.com/talk -- *** Want to sell out your next event? Register for our FREE workshop here where we teach you how to sell tickets to events: http://www.selloutmyevent.comNohttps://www.spreaker.com/user/jonrognerud/the-secret-of-how-to-get-better-clients-https://chaosmap.com/talk]]>7a28a35c3dbf425c8e7843c4e3114772Tue, 04 Jun 2019 23:45:45 +0000jon rognerudIf you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority. If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's...https://chaosmap.com/talk]]>984cleanfulljon rognerudIf you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority. If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's episode! There are many ways to do this.Many rely on referrals. That's not predictable however. You need a better way to establish cash flow security in your business as well as serving the RIGHT clients. If you have systems and processes in place to handle more clients, then you should consider what I'm discussing today. The process itself is simple, but not always easy. One important aspect of this - is that you must keep track of your metrics. That means marketing "math". For the appointment tools/widgets, Acuity Scheduling uses a different Facebook pixel integration for tracking than Scheduleonce. Calendly also has a different way of tracking your results, but the end result is the same: You'll be able to see the results inside your Facebook Ads Manager. This approach is proven and it works. We use this model for cold and warm traffic strategies, both. Curious about the client acquisition process? Join for FREE: https://chaosmap.com/talkNohttps://www.spreaker.com/user/jonrognerud/5-must-have-copywriting-books-for-facebohttps://www.chaosmap.com/talk]]>f0ed36d38ea24b13ab844937c372096cTue, 04 Jun 2019 03:47:42 +0000jon rognerudIf you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library: 1. Breakthrough advertising, Eugene Schwartz 2. Tested advertising methods, John Caples...https://www.chaosmap.com/talk]]>767cleanfulljon rognerudIf you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library: 1. Breakthrough advertising, Eugene Schwartz 2. Tested advertising methods, John Caples 3. How to write a Good Advertisement, Victor O. Schwab 4. The Boron Letters, Gary C. Halbert 5. The Adweek copywriting handbook, Joe Sugarman -- Want more information? https://www.chaosmap.com/talkNo