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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Outfoxed: The Disruptive Content Podcast</title><link>https://brandcontent.co.uk/podcast/</link><description><![CDATA[Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.<br />Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends.<br />We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast.<br />Click to subscribe to get all the latest episodes downloaded to your phone!]]></description><atom:link href="https://www.spreaker.com/show/3332443/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Management</category><copyright>Copyright BrandContent Ltd</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/28c3ad8472dc8e3c44f3ebb0e6e22871.jpg</url><title>Outfoxed: The Disruptive Content Podcast</title><link>https://brandcontent.co.uk/podcast/</link></image><lastBuildDate>Mon, 06 Feb 2023 17:50:36 +0000</lastBuildDate><itunes:author>BrandContent</itunes:author><itunes:owner><itunes:name>BrandContent</itunes:name><itunes:email>hello@brandcontent.co.uk</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/28c3ad8472dc8e3c44f3ebb0e6e22871.jpg"/><itunes:subtitle>Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.
Throughout this series, we’ll be starting conversations around a...</itunes:subtitle><itunes:summary><![CDATA[Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.<br />Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends.<br />We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast.<br />Click to subscribe to get all the latest episodes downloaded to your phone!]]></itunes:summary><itunes:category text="Business"><itunes:category text="Management"/></itunes:category><itunes:category text="Technology"/><itunes:category text="Business"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><item><title>Content marketing in China with Art Patnaude</title><link>https://www.spreaker.com/episode/content-marketing-in-china-with-art-patnaude--18579127</link><description><![CDATA[In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18579127</guid><pubDate>Thu, 18 Jul 2019 08:19:55 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18579127/e_v_w_final.mp3" length="16940302" type="audio/mpeg"/><itunes:author>BrandContent</itunes:author><itunes:subtitle>In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.</itunes:subtitle><itunes:summary><![CDATA[In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.]]></itunes:summary><itunes:duration>1059</itunes:duration><itunes:keywords>china,content,contentmarketing,marketing,socialmedia</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/28c3ad8472dc8e3c44f3ebb0e6e22871.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Using AI in PR with Stephen Waddington</title><link>https://www.spreaker.com/episode/using-ai-in-pr-with-stephen-waddington--18296742</link><description><![CDATA[In episode 4 of Outfoxed we explore how artificial intelligence is changing the PR industry. Our guest is Stephen Waddington, UK managing director of Metia Group and a member of the CIPR's AI in PR panel.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18296742</guid><pubDate>Mon, 17 Jun 2019 12:55:15 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18296742/ai_in_pr.mp3" length="13750514" type="audio/mpeg"/><itunes:author>BrandContent</itunes:author><itunes:subtitle>In episode 4 of Outfoxed we explore how artificial intelligence is changing the PR industry. Our guest is Stephen Waddington, UK managing director of Metia Group and a member of the CIPR's AI in PR panel.</itunes:subtitle><itunes:summary><![CDATA[In episode 4 of Outfoxed we explore how artificial intelligence is changing the PR industry. Our guest is Stephen Waddington, UK managing director of Metia Group and a member of the CIPR's AI in PR panel.]]></itunes:summary><itunes:duration>983</itunes:duration><itunes:keywords>ai,artificialintelligence,business,content,contentmarketing,marketing,marketingstrategy,pr</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/28c3ad8472dc8e3c44f3ebb0e6e22871.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Content automation with Sophie Clarke</title><link>https://www.spreaker.com/episode/content-automation-with-sophie-clarke--17498911</link><description><![CDATA[In episode 3 of Outfoxed we delve back into content automation (listen to episode 2, also on this theme). This time, we hear a brand voice, with Sophie Clarke from Radisson Hotel Group sharing her experiences of automating content.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17498911</guid><pubDate>Mon, 01 Apr 2019 15:55:46 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17498911/ep_3_final.mp3" length="17311868" type="audio/mpeg"/><itunes:author>BrandContent</itunes:author><itunes:subtitle>In episode 3 of Outfoxed we delve back into content automation (listen to episode 2, also on this theme). This time, we hear a brand voice, with Sophie Clarke from Radisson Hotel Group sharing her experiences of automating content.</itunes:subtitle><itunes:summary><![CDATA[In episode 3 of Outfoxed we delve back into content automation (listen to episode 2, also on this theme). This time, we hear a brand voice, with Sophie Clarke from Radisson Hotel Group sharing her experiences of automating content.]]></itunes:summary><itunes:duration>1082</itunes:duration><itunes:keywords>ai,automation,business,content,contentmarketing,marketing,marketingstrategy</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/28c3ad8472dc8e3c44f3ebb0e6e22871.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Content automation with Soren Karlsson. Can a machine produce better content than you?</title><link>https://www.spreaker.com/episode/content-automation-with-soren-karlsson-can-a-machine-produce-better-content-than-you--17117614</link><description><![CDATA[In episode 2 of Outfoxed we explore content automation. We’ll be looking at what it is, how publishers are using content automation, how brands are using it and what content automation means for your future content strategy.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17117614</guid><pubDate>Fri, 22 Feb 2019 15:59:04 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17117614/outfoxed_ep_2_content_automation_karlsson_v2.mp3" length="29711336" type="audio/mpeg"/><itunes:author>BrandContent</itunes:author><itunes:subtitle>In episode 2 of Outfoxed we explore content automation. We’ll be looking at what it is, how publishers are using content automation, how brands are using it and what content automation means for your future content strategy.</itunes:subtitle><itunes:summary><![CDATA[In episode 2 of Outfoxed we explore content automation. We’ll be looking at what it is, how publishers are using content automation, how brands are using it and what content automation means for your future content strategy.]]></itunes:summary><itunes:duration>1238</itunes:duration><itunes:keywords>brand,business,content,contentautomation,contentmarketing,contentstrategy,digital,digitalmarketing,futuremarketingtrends,marketing,marketingtrends,publishing,strategy,technology,trends</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/28c3ad8472dc8e3c44f3ebb0e6e22871.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Integrating Voice Search into your Content Strategy with Sina Kahen of Vaice</title><link>https://www.spreaker.com/episode/integrating-voice-search-into-your-content-strategy-with-sina-kahen-of-vaice--17086660</link><description><![CDATA[In episode 1 we will be looking at how voice search has developed over the last 12 months and how people are starting to integrate it into their SEO strategies. What are the benefits of voice search? Who is currently doing it well? Where do we think it will take us in the future?]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17086660</guid><pubDate>Tue, 19 Feb 2019 18:46:35 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17086660/podcast_1_1.mp3" length="25548715" type="audio/mpeg"/><itunes:author>BrandContent</itunes:author><itunes:subtitle>In episode 1 we will be looking at how voice search has developed over the last 12 months and how people are starting to integrate it into their SEO strategies. What are the benefits of voice search? Who is currently doing it well? Where do we think...</itunes:subtitle><itunes:summary><![CDATA[In episode 1 we will be looking at how voice search has developed over the last 12 months and how people are starting to integrate it into their SEO strategies. What are the benefits of voice search? Who is currently doing it well? Where do we think it will take us in the future?]]></itunes:summary><itunes:duration>935</itunes:duration><itunes:keywords>business,content,contentmarketing,contentstrategy,digitalmarketing,futuremarketingtrends,marketing,marketingtrends,optimisation,seo,strategy,technology,trends,voice,voiceassistants,voicesearch,voicetech,voicetechnology</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/28c3ad8472dc8e3c44f3ebb0e6e22871.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Welcome to Outfoxed</title><link>https://www.spreaker.com/episode/welcome-to-outfoxed--16967071</link><description><![CDATA[Coming soon! Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.<br />Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends.<br />We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast.<br />Click to subscribe to get all the latest episodes downloaded to your phone!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16967071</guid><pubDate>Wed, 13 Feb 2019 08:28:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16967071/coming_soon_outfoxed_the_distruptive_marketing_podcast.mp3" length="839261" type="audio/mpeg"/><itunes:author>BrandContent</itunes:author><itunes:subtitle>Coming soon! Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.
Throughout this series, we’ll be starting...</itunes:subtitle><itunes:summary><![CDATA[Coming soon! Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.<br />Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends.<br />We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast.<br />Click to subscribe to get all the latest episodes downloaded to your phone!]]></itunes:summary><itunes:duration>53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/28c3ad8472dc8e3c44f3ebb0e6e22871.jpg"/><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
