https://fohr.co
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.

Check us out at fohr.co.]]>enMarketingCopyright Fohrhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/5b25be08225a82f50b29d0e03fab6537.jpghttps://fohr.coThu, 18 Sep 2025 12:23:15 +0000FohrFohrhaley@fohr.coAn audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that...
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.

Check us out at fohr.co.]]>true15add6f4-f3a7-5e8b-b005-99918d026ecbepisodichttps://www.spreaker.com/episode/vmas-kamala-love-island-marketing-the-state-of-creativity-w-nicky-reardon--67806645https://api.spreaker.com/episode/67806645Thu, 18 Sep 2025 12:21:07 +0000FohrIn today's episode of Negronis With Nord, James has a conversation with Nicky Reardon, the host of Nicky At Night. Fresh off the VMAs, Nicky gives us insight of the his best performances, the state of creativity, and lessons to learn from Love Island...2297falsefullhttps://www.spreaker.com/episode/taylor-swift-s-engagement-and-capitalizing-on-life-s-opportunities--67618662https://api.spreaker.com/episode/67618662Wed, 03 Sep 2025 17:52:58 +0000FohrIn today's episode of Negronis With Nord, James talks about the meteoritic Instagram post sharing Taylor Swift and Travis Kelce's engagement. Does it have the juice to take the top spot? James expands why it's important to strike while the iron's hot...607false112fullhttps://www.spreaker.com/episode/copying-what-works-creator-red-flags-episodic-branded-content--67532964
Later, James talks about companies protecting human creators vs AI, and creator's red flags, and getting your boss to sign off on episodic content like Ted Lasso.]]>https://api.spreaker.com/episode/67532964Wed, 27 Aug 2025 17:50:28 +0000FohrIn todays episode of Negroni's With Nord, James digs into California Governor Gavin Newsom's new social media strategy, why it works, and how to use/copy other people's voice as a guide to finding your own. Later, James talks about companies...
Later, James talks about companies protecting human creators vs AI, and creator's red flags, and getting your boss to sign off on episodic content like Ted Lasso.]]>791false2111fullhttps://www.spreaker.com/episode/instagram-innovations-and-labubus--67442830
Later James wonders if Labubu's are so bad that they're good? And in The Final Final, James gets his first ever green suit and talks through his sartorial decisions.]]>https://api.spreaker.com/episode/67442830Tue, 19 Aug 2025 19:16:07 +0000FohrIn todays episode of Negroni's With Nord, James goes over the big week of new innovations from Instagram and ranks them all. What do "Reposts" allow influencers and brands to offer each other? Is the "Maps" feature dangerous? Is the "Friends Tab" even...
Later James wonders if Labubu's are so bad that they're good? And in The Final Final, James gets his first ever green suit and talks through his sartorial decisions.]]>7332025,advertising,ambassador,brands,fohr,funny,ig,industry,influencer,instagram,internet,james,live,marketing,new,nord,predictions,tiktok,wifi,youtubefalse2110fullhttps://www.spreaker.com/episode/creators-vs-ai-dead-internet-the-future-of-film--67377581
Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers.

Lastly, James discuss the future of cinema with the changing landscape of the industry and Gen Z and Gen Alpha creating for mobile instead.]]>https://api.spreaker.com/episode/67377581Fri, 15 Aug 2025 12:45:21 +0000FohrIn todays episode of Negroni's With Nord, James invites his ChatGPT onto the show to ask them questions about creators using AI. Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers. Lastly, James discuss...
Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers.

Lastly, James discuss the future of cinema with the changing landscape of the industry and Gen Z and Gen Alpha creating for mobile instead.]]>7722025,advertising,ambassador,brands,fohr,funny,ig,industry,influencer,instagram,internet,james,live,marketing,new,nord,predictions,tiktok,wifi,youtubefalse2109fullhttps://www.spreaker.com/episode/sydney-sweeny-s-jeans-how-to-avoid-being-taken-for-granted-performance--67258867
Later we talk about influencers being "taken advantage of" vs "taken for granted" and how you can avoid both by being strategic and staying top of mind to potential partners.

And in the last section, James talks about how performance is going to put the focus on dollars per view as generative AI becomes more advanced.]]>https://api.spreaker.com/episode/67258867Wed, 06 Aug 2025 17:30:30 +0000FohrIn todays episode of Negroni's With Nord, James wants to know your take on the Sydney Sweeney American Eagle commercial that's created a stir. Was this bad marketing? Good marketing? Was it intentional? Later we talk about influencers being "taken...
Later we talk about influencers being "taken advantage of" vs "taken for granted" and how you can avoid both by being strategic and staying top of mind to potential partners.

And in the last section, James talks about how performance is going to put the focus on dollars per view as generative AI becomes more advanced.]]>811falsefullhttps://www.spreaker.com/episode/influencer-owned-brands-gen-z-s-impending-spending-power-and-cannes-hacks--67189819https://api.spreaker.com/episode/67189819Wed, 30 Jul 2025 14:42:06 +0000FohrIn todays episode of Negroni's With Nord, James is back from France. We talk about influencer brands finding their markets and investors, Gen Z's growing spotlight on the importance of influencers as they come into more spending power, and how to...6172025,advertising,ambassador,brands,fohr,funny,ig,industry,influencer,instagram,internet,james,live,marketing,new,nord,predictions,tiktok,wifi,youtubefalse2107fullhttps://www.spreaker.com/episode/influencer-marketing-strategies-with-grace-murray-vazquez--67076531
Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued comedian creators, and what happens to your ads when you turn 36 years old.]]>https://api.spreaker.com/episode/67076531Tue, 22 Jul 2025 18:33:21 +0000FohrIn todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond. Grace addresses Love Island's cyberbullying, and...
Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued comedian creators, and what happens to your ads when you turn 36 years old.]]>11522025,advertising,ambassador,brands,fohr,funny,ig,industry,influencer,instagram,internet,james,live,marketing,new,nord,predictions,tiktok,wifi,youtubefalse2106fullhttps://www.spreaker.com/episode/how-small-creators-can-use-fohr-to-make-money--66989210
In The Final Final, James tries to name some Drake songs.]]>https://api.spreaker.com/episode/66989210Tue, 15 Jul 2025 20:20:17 +0000FohrIn todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down", find their audience, and grow. In The Final Final,...
In The Final Final, James tries to name some Drake songs.]]>7522025,advertising,ambassador,brands,fohr,funny,ig,industry,influencer,instagram,internet,james,live,marketing,new,nord,predictions,tiktok,wifi,youtubefalse2105fullhttps://www.spreaker.com/episode/cannes-lions-recap--66899189
James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity"

In this episode, James reflects on his favorites talks, growth of the social marketing, and the level of importance creators are being shown by the advertising agencies.

In The Final Final, James tries to erase one of America's most beloved songs of all time.]]>https://api.spreaker.com/episode/66899189Tue, 08 Jul 2025 16:01:25 +0000Fohr🚨 Request a free copy of Volume 3 of The Fohr Almanac of Influence: bit.ly/fohralmanacv3 James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity" In this episode, James reflects on...
James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity"

In this episode, James reflects on his favorites talks, growth of the social marketing, and the level of importance creators are being shown by the advertising agencies.

In The Final Final, James tries to erase one of America's most beloved songs of all time.]]>5832025,advertising,ambassador,brands,fohr,funny,ig,industry,influencer,instagram,internet,james,live,marketing,new,nord,predictions,tiktok,wifi,youtubefalse2104fullhttps://www.spreaker.com/episode/influencer-marketing-q-a-mailbag-with-sophie-wood--66824408
This week we dig into those questions and her insights. Make sure to like and subscribe and feel free to ask questions in the comments and we'll answer them in future episodes! Plus a SCORCHING HOT review of the new A24 film "Materialists".

Follow Fohr on instagram:  @fohr.co 
Follow Sophie on instagram: @goodwoodx
Follow Fohr on LinkedIn:  /fohr-card
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
Subscribe to Sophie's Substack "Third Drawer": https://thirddrawer.substack.com/
For press inquiries, email press@fohr.co 

0:00 - Intro: Episode 3 of Ghia With The Girlies
01:28 - Sophie Wood's Mailbag
01:50 - Q No.1: Does Fohr Do Trainings?
02:57 - Q No. 2: The Difference Between Influencer v. Content Creator?
04:33 - Q No. 3: Pros / Cons of A.I. for Content Creation?
05:51 - Q No. 4: How Marketers Better Adapt to A.I.?
07:36 - Q No. 5: Most Successful Genre in Influencer Marketing?
09:31 - Q No. 6: Who Works At Fohr?
11:24 - Q No. 7: Best Workflow Software?
13:32 - Outro
13:56 - The Final Final: Sophie Reviews "Materialists"

----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/66824408Tue, 01 Jul 2025 18:27:42 +0000FohrJames is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) : "Ask me any questions related to influencer...
This week we dig into those questions and her insights. Make sure to like and subscribe and feel free to ask questions in the comments and we'll answer them in future episodes! Plus a SCORCHING HOT review of the new A24 film "Materialists".

Follow Fohr on instagram:  @fohr.co 
Follow Sophie on instagram: @goodwoodx
Follow Fohr on LinkedIn:  /fohr-card
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
Subscribe to Sophie's Substack "Third Drawer": https://thirddrawer.substack.com/
For press inquiries, email press@fohr.co 

0:00 - Intro: Episode 3 of Ghia With The Girlies
01:28 - Sophie Wood's Mailbag
01:50 - Q No.1: Does Fohr Do Trainings?
02:57 - Q No. 2: The Difference Between Influencer v. Content Creator?
04:33 - Q No. 3: Pros / Cons of A.I. for Content Creation?
05:51 - Q No. 4: How Marketers Better Adapt to A.I.?
07:36 - Q No. 5: Most Successful Genre in Influencer Marketing?
09:31 - Q No. 6: Who Works At Fohr?
11:24 - Q No. 7: Best Workflow Software?
13:32 - Outro 919advertising,ambassadors,fohr,influencer,jamesnord,marketing,q&a,sophiewoodfalse101fullhttps://www.spreaker.com/episode/did-we-get-our-2025-predictions-right-mid-year-check-in--66707879 
0:00 - Intro: James reunites with Tim and thoughts on Guinness
02:00 - Prediction #1: TikTok will not be banned
03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs
03:26 - Prediction #3: Ozempic becomes more socially acceptable
04:00 - Prediction #4: Brands will pivot to right-of-center
04:50 - Prediction #5: More platforms will gain influence
05:14 - Prediction #6: 40-year-old influencers continue to rise
06:10 - Prediction #7: Less influencer trips, more IRL events
06:45 - Prediction #8: More people want to be influencers
07:38 - Prediction #9: “Going live” / IG Live becoming more popular
07:54 - Prediction #10: Changing of the guard in the creator sphere
08:25 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord
Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co 

----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/66707879Tue, 24 Jun 2025 08:00:08 +0000FohrWelcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he’s gotten wrong or right.   0:00 - Intro: James reunites with Tim and thoughts on Guinness 02:00 - Prediction #1: TikTok... 
0:00 - Intro: James reunites with Tim and thoughts on Guinness
02:00 - Prediction #1: TikTok will not be banned
03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs
03:26 - Prediction #3: Ozempic becomes more socially acceptable
04:00 - Prediction #4: Brands will pivot to right-of-center
04:50 - Prediction #5: More platforms will gain influence
05:14 - Prediction #6: 40-year-old influencers continue to rise
06:10 - Prediction #7: Less influencer trips, more IRL events
06:45 - Prediction #8: More people want to be influencers
07:38 - Prediction #9: “Going live” / IG Live becoming more popular
07:54 - Prediction #10: Changing of the guard in the creator sphere
08:25 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord
Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co 

----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>538advertising,ambassadormarketing,fohr,influencermarketing,jamesnordfalse100fullhttps://www.spreaker.com/episode/the-8-mile-method--66590691 
Also, the Fohr team is in Cannes! If you’re there, shoot James a DM on Instagram. We’d love to see you.
 
Finally, James was the first-ever guest on marketing leader Dina Fierro’s new podcast “Origins of Influence,” which you can listen to on Apple Podcasts and Spotify.
 
0:00 - Fohr’s going to Cannes, LA vs NY, James on Origins of Influence Podcast
03:48 - Viewer Question One: James’ POV on YouTube
07:06 - Viewer Question Two: The 8 Mile Method
11:35 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord
Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co 

----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/66590691Tue, 17 Jun 2025 13:12:25 +0000FohrWelcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn’t think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it.   Also, the Fohr team... 
Also, the Fohr team is in Cannes! If you’re there, shoot James a DM on Instagram. We’d love to see you.
 
Finally, James was the first-ever guest on marketing leader Dina Fierro’s new podcast “Origins of Influence,” which you can listen to on Apple Podcasts and Spotify.
 
0:00 - Fohr’s going to Cannes, LA vs NY, James on Origins of Influence Podcast
03:48 - Viewer Question One: James’ POV on YouTube
07:06 - Viewer Question Two: The 8 Mile Method
11:35 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord
Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co 

----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>746advertising,brandambassadors,fohr,influencer,influencermarketing,influencerstrategy,jamesnord,youtubefalse101fullhttps://www.spreaker.com/episode/why-your-views-are-down-and-what-you-can-actually-do-about-it--66371957 
00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It
07:20 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co

----

About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/66371957Tue, 03 Jun 2025 07:00:10 +0000FohrHappy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what... 
00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It
07:20 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co

----

About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>493algorithm,fohr,influencermarketing,instagramalgorithm,instagramviews,jamesnord,socialstrategy,viewershipfalse100fullhttps://www.spreaker.com/episode/the-art-and-data-of-choosing-the-right-influencers--66228365 
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study | Gnome Life on Tumblr
09:25 - Fohr Conference and Black Tie Party Recap
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:49 - Outro & Credits 

Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co

----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/66228365Tue, 27 May 2025 09:00:14 +0000FohrWelcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party... 
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study | Gnome Life on Tumblr
09:25 - Fohr Conference and Black Tie Party Recap
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:49 - Outro & Credits 

Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co

----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>771adagency,advertising,fohr,influencermarketing,influencerselection,jamesnordfalsefullhttps://www.spreaker.com/episode/the-key-to-effectively-reaching-your-target-consumer-influence-mapping--65928899 
00:00 - Intro
00:52 - Cinema with Sophie | New Letterboxd Top 4
01:29 - Client FAQ No. 1 | Overlapping Influencers
04:01 - Fohr's Influencer Mapping™
07:09 - Influence Map Case Study | Rothy's
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:11 - In Summary
11:50 - Outro & Credits 

To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/.
 
Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow Sophie on instagram: https://www.instagram.com/goodwoodx/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co 

----

About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/65928899Tue, 06 May 2025 09:00:14 +0000FohrWelcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working... 
00:00 - Intro
00:52 - Cinema with Sophie | New Letterboxd Top 4
01:29 - Client FAQ No. 1 | Overlapping Influencers
04:01 - Fohr's Influencer Mapping™
07:09 - Influence Map Case Study | Rothy's
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:11 - In Summary
11:50 - Outro & Credits 

To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/.
 
Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow Sophie on instagram: https://www.instagram.com/goodwoodx/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co 

----

About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.]]>787brandambassadors,fohr,goodwoodx,influencemapping,influencermapping,influencermarketing,rothys,sophiewoodfalse99fullhttps://www.spreaker.com/episode/summiting-cringe-mountain-h-m-ai-models-and-influencers-in-media--65794018 
As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientation. Learn more about that program at https://www.dicksvarsityteam.com/ and follow along at https://www.instagram.com/dicksvarsityteam/. Congratulations to the 50 members who made the team!
 
Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram:  https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup

For press inquiries, email press@fohr.co 

---- 
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening. ]]>https://api.spreaker.com/episode/65794018Tue, 29 Apr 2025 15:32:12 +0000FohrWelcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in... 
As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientation. Learn more about that program at https://www.dicksvarsityteam.com/ and follow along at https://www.instagram.com/dicksvarsityteam/. Congratulations to the 50 members who made the team!
 
Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram:  https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup

For press inquiries, email press@fohr.co 

---- 
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening. ]]>564advertising,aimodels,cringemountain,fohr,influencermarketing,jamesnord,marketingfalse98fullhttps://www.spreaker.com/episode/dating-advice-for-pitching-to-brands-new-sinners-movie-and-botox--65669580
Follow Fohr on instagram: instagram.com/fohr.co
Follow James on instagram: instagram.com/jamesnord
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

----

About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/65669580Tue, 22 Apr 2025 19:49:27 +0000FohrWelcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners' Follow Fohr on instagram: instagram.com/fohr.co Follow James...
Follow Fohr on instagram: instagram.com/fohr.co
Follow James on instagram: instagram.com/jamesnord
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

----

About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.]]>646coogler,influencermakreting,kodak,ludwiggoransson,marketing,mbj,michealbjordan,ryancoogler,sinners,sinnersreviewfalse97fullhttps://www.spreaker.com/episode/what-do-tariffs-mean-for-influencers--65612314
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup

For press inquiries, email press@fohr.co

----
About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening. ]]>https://api.spreaker.com/episode/65612314Thu, 17 Apr 2025 15:16:52 +0000FohrWelcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators. Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram:...
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup

For press inquiries, email press@fohr.co

----
About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening. ]]>554fohr,influencermarketing,influencers,jamesnord,tariffsfalse96fullhttps://www.spreaker.com/episode/2025-influencer-marketing-predictions--63360155
Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.

Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

----

About Negronis with Nord 

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!]]>https://api.spreaker.com/episode/63360155Tue, 17 Dec 2024 21:39:43 +0000FohrWelcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer...
Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.

Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

----

About Negronis with Nord 

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!]]>920falsefullhttps://www.spreaker.com/episode/what-does-the-election-mean-for-influencer-marketing--63017962
 As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what happened this election and what it means for business.

Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

----
About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!]]>https://api.spreaker.com/episode/63017962Tue, 26 Nov 2024 20:34:59 +0000FohrWelcome to Negronis with Nord. We’re bringing you a classic: the James Nord solo show!  As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the...
 As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what happened this election and what it means for business.

Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

----
About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!]]>587falsefullhttps://www.spreaker.com/episode/election-day-being-a-good-pitch-person-simplifying-your-sponsored-content--62626378
1:46 Election Day thoughts
5:51 Different sponsored content formulas for success
9:13 Borrow successful content formats from other categories


Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram:  https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
 
----
About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. 

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/62626378Tue, 05 Nov 2024 19:46:25 +0000FohrWelcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re...
1:46 Election Day thoughts
5:51 Different sponsored content formulas for success
9:13 Borrow successful content formats from other categories


Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram:  https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
 
----
About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. 

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.]]>668falsefullhttps://www.spreaker.com/episode/a-conversation-with-sol-betesh-co-founder-and-ceo-of-fallen-media--62543904
Follow Sol on Instagram: https://www.instagram.com/solbetesh/
Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

 0:42 Sol Introduction
1:07 How did you start this company?
5:46 How do you know when a show is ready to start folding advertisers in?
8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences?
10:38 How do you determine if a show is viable?
11:29 How are you thinking about the evolution of your shows’ formats?
13:43 How do you account for the variability of the algorithm?
15:58 How much of creator burn out is actually just creators struggling with their own editing/production?
18:48 Tips for evolving with the short-form media industry
23:32 What is driving the New York City ceator renaissance?
25:32 How big do you see the business getting?
27:27 How to work with Fallen Media
29:17 Who’s your favorite follow right now?
----
 About Negronis with Nord

 Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

 Cheers, and thanks for listening.

]]>https://api.spreaker.com/episode/62543904Tue, 29 Oct 2024 15:57:28 +0000FohrWelcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role...
Follow Sol on Instagram: https://www.instagram.com/solbetesh/
Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co

 0:42 Sol Introduction
1:07 How did you start this company?
5:46 How do you know when a show is ready to start folding advertisers in?
8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences?
10:38 How do you determine if a show is viable?
11:29 How are you thinking about the evolution of your shows’ formats?
13:43 How do you account for the variability of the algorithm?
15:58 How much of creator burn out is actually just creators struggling with their own editing/production?
18:48 Tips for evolving with the short-form media industry
23:32 What is driving the New York City ceator renaissance?
25:32 How big do you see the business getting?
27:27 How to work with Fallen Media
29:17 Who’s your favorite follow right now?
----
 About Negronis with Nord

 Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

 Cheers, and thanks for listening.

]]>1984falsefullhttps://www.spreaker.com/episode/a-conversation-with-steffi-cao-internet-and-culture-writer--62374058This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.

Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=en
Subscribe to Steffi's Substack: https://stefficao.substack.com

To follow Fohr on instagram click HERE
To follow James on instagram click HERE
Subscribe to Fohr newsletters HERE
For press inquiries, email press@fohr.co

0:56: Steffi Introduction
3:00 What is the relevance of Fashion Week for influencers?
8:40 Looking back at 2014’s influence on the Internet
14:22 What do you miss about the internet it 2014?
16:16 How do you think about the increased plastic surgery obsession online?
22:32 Why do influencers feel pressure to endorse during the election?
26:00 Should influencers explicitly endorse a candidate?

----

About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/62374058Tue, 15 Oct 2024 14:47:55 +0000FohrWelcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during...This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.

Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=en
Subscribe to Steffi's Substack: https://stefficao.substack.com

To follow Fohr on instagram click HERE
To follow James on instagram click HERE
Subscribe to Fohr newsletters HERE
For press inquiries, email press@fohr.co

0:56: Steffi Introduction
3:00 What is the relevance of Fashion Week for influencers?
8:40 Looking back at 2014’s influence on the Internet
14:22 What do you miss about the internet it 2014?
16:16 How do you think about the increased plastic surgery obsession online?
22:32 Why do influencers feel pressure to endorse during the election?
26:00 Should influencers explicitly endorse a candidate?

----

About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.]]>1950falsefullhttps://www.spreaker.com/episode/green-screen-videos-the-likelihood-of-virality-timidity-in-content-creation--62183958
0:00 Introduction
0:28 Get your copy of The Almanac of Influence
0:57 Being Timid in Content Creation
1:48 How frequently are influencer’s content getting 2x the views of their following?
2:29 James’ first green screen 
5:47 POV is key
7:19 Optimize for conversation in your comments section
8:52 Non-Alcoholic negroni taste test
9:53 Buy James’ car!!!

----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.]]>https://api.spreaker.com/episode/62183958Tue, 01 Oct 2024 21:58:34 +0000FohrWelcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation. 0:00...
0:00 Introduction
0:28 Get your copy of The Almanac of Influence
0:57 Being Timid in Content Creation
1:48 How frequently are influencer’s content getting 2x the views of their following?
2:29 James’ first green screen 
5:47 POV is key
7:19 Optimize for conversation in your comments section
8:52 Non-Alcoholic negroni taste test
9:53 Buy James’ car!!!

----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.]]>647falsefullhttps://www.spreaker.com/episode/a-conversation-with-tyra-booker-social-director-beauty-youtuber-and-content-creator--62017182
Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty

 This episode includes:
 0:00 Introduction
1:17 How the hell did you end up in a Charli XCX music video?
4:07 Do you have a sense of what you want to be known for?
10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger?
15:04 How do you think about driving social performance in the work you're doing?
17:23 How do you plan out your year of social campaigns?
33:12 How can influencers who want to work with Ilia stand out?
50:09 Do you have pushback internally when laying out social strategies?
51:38 How do you balance creator authenticity with brand goals in partnerships?
58:58 Who is your favorite follow right now?
1:01:21 What should the role of trends be for brands and influencers?

 ----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.


]]>https://api.spreaker.com/episode/62017182Wed, 18 Sep 2024 21:09:05 +0000FohrWelcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social...
Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty

 This episode includes:
 0:00 Introduction
1:17 How the hell did you end up in a Charli XCX music video?
4:07 Do you have a sense of what you want to be known for?
10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger?
15:04 How do you think about driving social performance in the work you're doing?
17:23 How do you plan out your year of social campaigns?
33:12 How can influencers who want to work with Ilia stand out?
50:09 Do you have pushback internally when laying out social strategies?
51:38 How do you balance creator authenticity with brand goals in partnerships?
58:58 Who is your favorite follow right now?
1:01:21 What should the role of trends be for brands and influencers?

 ----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.


]]>3941falsefullhttps://www.spreaker.com/episode/a-conversation-with-casey-lewis-writer-trend-analyst-and-youth-culture-expert--61264517
Subscribe to Casey’s Substack: https://afterschool.substack.com/
Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=en
Follow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewis

This episode includes:
0:00 Introduction
2:51 What is it that has you dedicate your life to studying youth culture?
4:57 What was the first trend you remember actively participating in?
8:48 What’s the difference between Gen Z when it comes to approaching trends and identity?
11:54 Is the interenet allowing for kids to have more expression?
14:54 What does counter-culture look like to today’s generation?
16:16 What are the misunderstands about Gen Z youth culture?
20:07 Do you talk about micro trends v. bigger forces differently?
22:32 Where’s the line between meme and trend?
28:04 Are trends controlled by the people or from corporations?
32:32 Why is it important to market to Gen Z?
37:52 How do influencers navigate the changing internet?
45:43 What do Gen Z & Gen Alpha want out of influencers?
50:32 What can you do to transform a company, long term? 
50:37 What can marketers do tomorrow to be better at their jobs?
55:06 Are we going to have big brands anymore?
59:22 What would be your dream brand to revitalize?
1:02:10 Who are your favorite follows right now?
1:04:57 Is youth culture the same just in a different distribution method?
1:11:22 How do you think about promoting the substack?
----

About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!]]>https://api.spreaker.com/episode/61264517Wed, 04 Sep 2024 17:58:23 +0000FohrWelcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the...
Subscribe to Casey’s Substack: https://afterschool.substack.com/
Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=en
Follow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewis

This episode includes:
0:00 Introduction
2:51 What is it that has you dedicate your life to studying youth culture?
4:57 What was the first trend you remember actively participating in?
8:48 What’s the difference between Gen Z when it comes to approaching trends and identity?
11:54 Is the interenet allowing for kids to have more expression?
14:54 What does counter-culture look like to today’s generation?
16:16 What are the misunderstands about Gen Z youth culture?
20:07 Do you talk about micro trends v. bigger forces differently?
22:32 Where’s the line between meme and trend?
28:04 Are trends controlled by the people or from corporations?
32:32 Why is it important to market to Gen Z?
37:52 How do influencers navigate the changing internet?
45:43 What do Gen Z & Gen Alpha want out of influencers?
50:32 What can you do to transform a company, long term? 
50:37 What can marketers do tomorrow to be better at their jobs?
55:06 Are we going to have big brands anymore?
59:22 What would be your dream brand to revitalize?
1:02:10 Who are your favorite follows right now?
1:04:57 Is youth culture the same just in a different distribution method?
1:11:22 How do you think about promoting the substack?
----

About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!]]>4608falsefullhttps://www.spreaker.com/episode/a-conversation-with-piper-phillips-marketer-content-creator-and-musician--61092858Follow Piper on Instagram: @piperphillips 
Follow Piper on TikTok: @pipercassidyphillips
This episode includes: 
0:00 Introduction 
2:57 How did you know you were ready to quit your job? 
5:13 Did you think about how your content was going to evolve? 
6:35 What was the reaction from your audience when you quit? 
8:14 Do you feel like you’ve redefined yourself since then? 
9:54 How much has virality driven your growth?11:16 What is the category of “viral" that best gains you followers?
12:38 Do you have a sense when you’ve made something that is natural? 
14:02 How has your relationship with the performance of your content changed? 
17:43 How do you get the courage to film yourself out in the world?
22:19 What is the pervading feeling amongst your peers about what they want? 
25:20 How much are you thinking about moving your TikTok audience to Instagram?
31:30 Is there anything you miss from your corporate job?
32:55 Are you doing things to replace the company at the workplace?
34:16 What’s your dream creator/influencer partnership?
34:56 Who are some of your favorite follows right now?
 ----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.
]]>https://api.spreaker.com/episode/61092858Tue, 20 Aug 2024 14:47:29 +0000FohrWelcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the...Follow Piper on Instagram: @piperphillips 
Follow Piper on TikTok: @pipercassidyphillips
This episode includes: 
0:00 Introduction 
2:57 How did you know you were ready to quit your job? 
5:13 Did you think about how your content was going to evolve? 
6:35 What was the reaction from your audience when you quit? 
8:14 Do you feel like you’ve redefined yourself since then? 
9:54 How much has virality driven your growth?11:16 What is the category of “viral" that best gains you followers?
12:38 Do you have a sense when you’ve made something that is natural? 
14:02 How has your relationship with the performance of your content changed? 
17:43 How do you get the courage to film yourself out in the world?
22:19 What is the pervading feeling amongst your peers about what they want? 
25:20 How much are you thinking about moving your TikTok audience to Instagram?
31:30 Is there anything you miss from your corporate job?
32:55 Are you doing things to replace the company at the workplace?
34:16 What’s your dream creator/influencer partnership?
34:56 Who are some of your favorite follows right now?
 ----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.
]]>2307falsefullhttps://www.spreaker.com/episode/a-conversation-with-nicky-reardon-content-creator-and-social-strategy-consultant--60952534
In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of the Harris campaign!

Follow Nicky on Instagram: @nicky.reardon
Follow Nicky on TikTok: @nicky.reardon
Subscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardon

This episode includes:
0:00 Introduction
5:58 What is the “You before I” effect?
11:12 What do you think the essence of the creator is now?
15:21 How do you think relatability and companionship adapt?
21:14 What is the impact of believability vs. truth?
24:59 What’s your initial reaction to the Harris campaign so far?
28:14 How do you guide clients from telling jokes vs. talking product?
38:34 Who’s your favorite follow right now?

----

About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for watching.]]>https://api.spreaker.com/episode/60952534Thu, 08 Aug 2024 01:37:56 +0000FohrWelcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels. In this week’s episode, we talk...
In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of the Harris campaign!

Follow Nicky on Instagram: @nicky.reardon
Follow Nicky on TikTok: @nicky.reardon
Subscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardon

This episode includes:
0:00 Introduction
5:58 What is the “You before I” effect?
11:12 What do you think the essence of the creator is now?
15:21 How do you think relatability and companionship adapt?
21:14 What is the impact of believability vs. truth?
24:59 What’s your initial reaction to the Harris campaign so far?
28:14 How do you guide clients from telling jokes vs. talking product?
38:34 Who’s your favorite follow right now?

----

About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for watching.]]>2497falsefullhttps://www.spreaker.com/episode/a-conversation-with-tembe-denton-hurst-writer-author-and-substack-creator-ep-84--60779819This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular.

Follow Tembe on Instagram: @tembae 
Subscribe to her Newsletter, Extracurricular: https://tembe.substack.com
This episode includes:
 0:00 Introduction
2:08 How do you explain what Substack is?
8:38 What are we losing & gaining from the rise of Substack?
13:47 How do you build a successful Substack with paying subscribers?
19:07 Substack: Is it a place to grow, or a place to push your following?
23:23 Is it hard to maintain your unique POV if you’re constantly trying to build?
26:07 For the average person, how many Substacks do you think they’ll follow?
33:44 How has your different path impacted your life and career?
41:47 What do you think happens if we lose these communities that help forge artists?
52:08 Will Substack writers hire freelance editors?
57:22 What does it look like for marketers who want to market on Substack?
59:49 BookTube or BookTok?
1:05:25 What is your favorite follow right now?

----
About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.]]>https://api.spreaker.com/episode/60779819Tue, 23 Jul 2024 17:47:46 +0000FohrWelcome to Negronis with Nord! This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular. Follow Tembe on Instagram: @tembae ...This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular.

Follow Tembe on Instagram: @tembae 
Subscribe to her Newsletter, Extracurricular: https://tembe.substack.com
This episode includes:
 0:00 Introduction
2:08 How do you explain what Substack is?
8:38 What are we losing & gaining from the rise of Substack?
13:47 How do you build a successful Substack with paying subscribers?
19:07 Substack: Is it a place to grow, or a place to push your following?
23:23 Is it hard to maintain your unique POV if you’re constantly trying to build?
26:07 For the average person, how many Substacks do you think they’ll follow?
33:44 How has your different path impacted your life and career?
41:47 What do you think happens if we lose these communities that help forge artists?
52:08 Will Substack writers hire freelance editors?
57:22 What does it look like for marketers who want to market on Substack?
59:49 BookTube or BookTok?
1:05:25 What is your favorite follow right now?

----
About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.]]>4533falsefullhttps://www.spreaker.com/episode/2024-trends-stanley-cups-edible-mascots-and-how-internet-culture-becomes-culture-ep-83--58353468
We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture.

Stay tuned for our episode next week featuring influencer and brand owner, Lindsay Silberman!]]>https://api.spreaker.com/episode/58353468Thu, 18 Jan 2024 18:52:49 +0000Fohr”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral...
We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture.

Stay tuned for our episode next week featuring influencer and brand owner, Lindsay Silberman!]]>6322023yearinreviewtrend,2024influencertrends,2024internettrends,2024strategy,brandcontentperformance,fohr,fohrinfluencer,influencermarketing,influencermarketinginsights,influencermarketingpodcast,influencermarketingroi,influencerplatforms,influencerpodcast,internetculture,jamesnord,marketingindustrychanges,negroniswithnord,poptartmascot,socialmediainfluencers,stanleycuptargetfalsefullhttps://www.spreaker.com/episode/2023-influencer-marketing-industry-predictions-did-we-get-it-right-ep-82--58010885
In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.

Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers!]]>https://api.spreaker.com/episode/58010885Thu, 14 Dec 2023 19:15:49 +0000FohrDid we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer...
In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.

Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers!]]>671brandattribution,brandbudgets,financialheadwinds,fohr,fohrinfluencer,influencerengagement,influencermarketing,influencermarketingpredictions,influencermarketingroi,influencermarketingstrategy,influencermarketingtools,influencermarketingtrends,influencerplatforms,influencerprogram,influencerroi,micro-influencers,negroniswithnord,nichecreators,nicheinfluencer,workininfluencermarketingfalsefullhttps://www.spreaker.com/episode/a-conversation-with-anthony-polcari-tonypindc-ep-81--57853643
In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive.

We also asked the burning question…Tony P, are you for real?]]>https://api.spreaker.com/episode/57853643Wed, 29 Nov 2023 21:14:24 +0000FohrThis episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari. In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity,...
In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive.

We also asked the burning question…Tony P, are you for real?]]>1789anthonypolcari,authenticliving,contentcreation,creativeoutlet,emotionalintelligence,fohr,fohrinfluencer,inclusivity,influencerlife,jamesnord,lifelessons,lifestyleinsights,masculinityconversation,negroniswithnord,personaldevelopment,phive,positivitymovement,tonyp,tonypindc,vibrantmasculinityfalsefullhttps://www.spreaker.com/episode/ben-affleck-cheats-on-dunkin-last-minute-holiday-affiliate-to-paid-content-inspo-ep-80--57683494
James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.]]>https://api.spreaker.com/episode/57683494Fri, 17 Nov 2023 15:20:15 +0000FohrIs it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord? James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate...
James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.]]>714affiliateprograms,benaffleck,brandpartnerships,brandrelationships,careersuccess,contentcreation,contentcreatorlessons,contentstrategy,fohr,fohrinfluencer,holidaycampaigns,influencermarketing,internettrends,micro-influencers,nano-influencers,negroniswithnord,questions,sponsoredcontent,successfulcreators,viewerfalsefullhttps://www.spreaker.com/episode/james-reacts-rhony-s14-reunion-and-the-changing-landscape-of-influencer-marketing-ep-79--57564907https://api.spreaker.com/episode/57564907Wed, 08 Nov 2023 22:01:03 +0000FohrIn this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of...807advertisingtrends,brandcontrol,bravotv,fohr,fohrinfluencer,influencermarketing,influencers,jamesnord,marketingstrategies,misconceptionsaboutinfluencers,musicindustryshift,negroniswithnord,productquality,realitytv,realitytvdiscussion,rhonys14,rhonys14reunion,saidesilva,socialmediainfluence,worklifebalancefalsefullhttps://www.spreaker.com/episode/4-trends-we-re-seeing-in-influencer-marketing-from-brands-ep-78--57501202
A hint? UGC creators, brands are seeking you out... (and more.)]]>https://api.spreaker.com/episode/57501202Fri, 03 Nov 2023 14:54:02 +0000FohrIn this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024. A hint? UGC creators, brands are seeking you...
A hint? UGC creators, brands are seeking you out... (and more.)]]>8032024strategy,adweekfastestgrowingagency,brandcontentperformance,brandinfluencerstrategy,changinginfluencerlandscape,fohr,influencerbudgets,influencercontracts,influencermarketinginsights,influencermarketingtrends,influencerpartnerships,jamesnord,jamiebeck,marketingindustrychanges,marketingtrends2024,newinfluencerrules,paidsocialads,socialmediainfluencers,specificinfluencerroles,ugcmarketingfalsefullhttps://www.spreaker.com/episode/why-influence-matters-talking-about-hard-things-during-hard-times-ep-77--57306652https://api.spreaker.com/episode/57306652Thu, 19 Oct 2023 14:54:03 +0000FohrIn this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.631ambassadormarketing,brandedcontentpause,contentcreation,contentcreatortips,contentmarketing,emailtemplates,fohr,fohrinfluencer,influencematters,influenceradvice,influencercommunity,influencermarketing,influencerpodcast,influencertips,jamesnord,negroniswithnord,pausingbrandedcontent,socialmedia,sponsoredcontentpausefalsefullhttps://www.spreaker.com/episode/a-conversation-with-mohamet-mbaye-sephora-squad-2023-ep-76--57213726
In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men’s skincare, and more.]]>https://api.spreaker.com/episode/57213726Thu, 12 Oct 2023 17:28:32 +0000FohrWelcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the...
In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men’s skincare, and more.]]>1921confidenceboost,contentcreation,contentstrategy,fohr,fohrinfluencer,influencer,influencermarketing,influencerpodcast,instagram,interviewepisode,jamesnord,menskincare,modeling,mohametmbaye,negroniswithnord,sephorasquad,sephorasquad2023,socialmedia,swaggymo,tiktokfalsefullhttps://www.spreaker.com/episode/why-james-failed-on-tiktok-his-new-strategy-ep-75--56979835https://api.spreaker.com/episode/56979835Thu, 28 Sep 2023 16:45:34 +0000FohrThis week, James talks about failing on TikTok and how he pivoted his content strategy. He delves into the importance of creators knowing or rediscovering their own style. He also gives tips on finding inspiration for your own unique content style,...841contentcopying,contentcreation,contentcreator,contentcreatortips,contentstyle,creativecontent,creativeinspiration,findingyourstyle,influencermarketing,influencermarketingagency,leadershiptips,negroniswithnord,sephorasquad,sephoria,slowedgrowth,socialmediastrategy,tiktokengagement,tiktokstrategies,tiktokstrategy,uniquesocialstrategyfalsefullhttps://www.spreaker.com/episode/tips-for-slowed-social-growth-influencer-manager-percentages-and-more-ep-74--56896046
In this episode, James joins us again as a married man and has an answer.

He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator career while working a full-time job, insights on influencer manager fees, and more.]]>https://api.spreaker.com/episode/56896046Fri, 22 Sep 2023 14:42:10 +0000FohrHave you ever experienced slow growth or maybe no growth as a content creator? In this episode, James joins us again as a married man and has an answer. He also answers viewers' questions, providing tips for creators and influencers facing slowed...
In this episode, James joins us again as a married man and has an answer.

He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator career while working a full-time job, insights on influencer manager fees, and more.]]>910audienceengagement,balancingworkandcontentcreatio,buildingafollowing,contentoptimization,contentstrategy,creatorcareeradvice,fulltimecreatorjourney,influencermarketing,influencerpodcast,influencers,jamesnord,longformcontent,managerforinfluencers,managerpercentage,managetips,negroniswithnord,slowedgrowth,slowedsocialgrowthtips,socialmediastrategyfalsefullhttps://www.spreaker.com/episode/up-for-discussion-threads-feat-aaron-murray-vazquez-ep-73--56801480
At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; and what sponsored content might look like.]]>https://api.spreaker.com/episode/56801480Thu, 14 Sep 2023 15:37:40 +0000FohrIn this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads. At first self-acclaimed Threads hopefuls, these two dig into what needs to change to...
At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; and what sponsored content might look like.]]>2170aaronmurrayvazquez,appdiscussion,appreview,brandutilization,digitalmarketing,hashtags,influencermarketing,marketingtrends,onlinebranding,onlineconversation,paidads,parishhayes,socialmedia,socialmediaapps,socialnetworking,sponsoredcontent,threadsapp,twittercomparison,unhingedlanguage,userexperiencefalsefullhttps://www.spreaker.com/episode/unhinged-brand-social-strategies-branding-importance-ep-72--56725570
On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and those who may be missing their mark.

He also talks about how the right influencer can help bring that unhinged spark to a brand’s social strategy without losing brand tone & messaging.]]>https://api.spreaker.com/episode/56725570Thu, 07 Sep 2023 14:41:31 +0000FohrWe’ve all seen them, the unhinged moments from brands on TikTok, Threads, etc. But is being unhinged a wise move for brands on social media? (Even if it is trending?) On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a...
On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and those who may be missing their mark.

He also talks about how the right influencer can help bring that unhinged spark to a brand’s social strategy without losing brand tone & messaging.]]>679brandalignment,brandawareness,brandingtips,brandmessaging,brandvoice,contentstrategy,creatorstrategies,duolingosuccess,genzmarketing,influencecollaboration,influencermarketing,marketingstrategies,mediastrategy,personalbranding,riskybranding,social,socialtone,successfulmarketing,targetaudience,unhingedsocialpostingfalsefullhttps://www.spreaker.com/episode/overcoming-an-instagram-flop-era-updates-on-ftc-guidelines-more-ep-71--56637763
In this episode, James discusses what it means to experience a "flop era" on Instagram.

He also shares tips on how to navigate a dip in social media engagement and emphasizes the crucial role of rediscovering the passion behind content creation.

We would also like to congratulate James on his upcoming wedding! 🥂 💍

Check back weekly for more Negronis with Nord episodes.]]>https://api.spreaker.com/episode/56637763Wed, 30 Aug 2023 15:47:55 +0000FohrCreators, have you ever fallen out of love with creating content? Maybe your engagement is down and you're considering how to get out of a 'flop era.' In this episode, James discusses what it means to experience a "flop era" on Instagram. He also...
In this episode, James discusses what it means to experience a "flop era" on Instagram.

He also shares tips on how to navigate a dip in social media engagement and emphasizes the crucial role of rediscovering the passion behind content creation.

We would also like to congratulate James on his upcoming wedding! 🥂 💍

Check back weekly for more Negronis with Nord episodes.]]>645contentcreation,contentcreationstruggles,contentstrategy,enjoyingcontentcreation,findingmotivation,flopera,ftcguidelines,influencercareer,influencerinsights,influencerregulations,influencertips,instagram,instagramalgorithm,jamesnord,marriageadvice,negroniswithnord,reconnectingwithpurpose,socialmediatrends,tiktoktravelexperiences,weddingpreparationsfalsefullhttps://www.spreaker.com/episode/tiktok-pricing-formula-child-influencers-boosting-content-more-ep-70--56557746
In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator.

He also touches on the new law concerning child influencer trust funds that the state of Illinois introduced and signed into place. (Effective July 1st, 2024)

We also dive into if brands are looking for podcast partnerships in their marketing mix and James' take on the best salad in NYC.]]>https://api.spreaker.com/episode/56557746Wed, 23 Aug 2023 16:15:02 +0000FohrAs a creator, do you know what to charge on TikTok? In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator. He also touches on the new law concerning child...
In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator.

He also touches on the new law concerning child influencer trust funds that the state of Illinois introduced and signed into place. (Effective July 1st, 2024)

We also dive into if brands are looking for podcast partnerships in their marketing mix and James' take on the best salad in NYC.]]>825boostingcontent,childtrustfundlaws,compensatingkids,contentcreation,digitalmarketing,fohr,illinoistrustfundlaw,influencerchildren,influencerengagement,influencermarketing,influencerpodcast,influencerpricing,influencertips,instagram,jamesnord,negroniswithnord,podcastsponsorships,socialmediatrends,tiktokpricing,tiktokpricingforcreatorsfalsefullhttps://www.spreaker.com/episode/a-conversation-with-lindsey-rowley-sephora-squad-2023-ep-69--56503137
In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice for emerging beauty creators, her impressive number of Sephora Squad testimonials, creator mental health, unique video editing styles, and more.]]>https://api.spreaker.com/episode/56503137Thu, 17 Aug 2023 16:21:19 +0000FohrWelcome to Negronis with Nord. This week's Zoom episode features a special guest - Lindsey Rowley, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating...
In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice for emerging beauty creators, her impressive number of Sephora Squad testimonials, creator mental health, unique video editing styles, and more.]]>2349advertising,beautycreators,community,contentcreator,fohr,following,influencer,influencermarketing,influencerpodcast,influencers,influencertips,jamesnord,lindseyrowley,linsmakeuplooks,makeupcontent,mentalhealth,negroniswithnord,sephorasquad,testimonials.,videoeditingstylefalsefullhttps://www.spreaker.com/episode/the-fear-of-irrelevance-losing-everything-threads-updates-predictions-ep-68--56359695https://api.spreaker.com/episode/56359695Thu, 03 Aug 2023 19:59:47 +0000FohrIn this episode, James covers his thoughts on overcoming the anxiety of irrelevance and the fear of losing everything; how to build a loyal community for long-term success; how to plan for financial stability as an influencer. He also gives the latest...1092ambassadormarketing,ambassadortmarketing,boostingconfidence,brandcampaigns,careergrowthtips,contentcreator,contentcreatortips,contentmarketing,creatorconfidence,creatorfinancialadvice,creatorsuccessstrategies,fohr,influencermarketing,influencermentalhealth,influencers,influencertips,jamesnord,overcominganxiety,socialplatformupdates,threadsappfalse68fullhttps://www.spreaker.com/episode/twitter-as-x-imposter-syndrome-as-a-creator-replying-to-comments-more-ep-67--56232001https://api.spreaker.com/episode/56232001Wed, 26 Jul 2023 16:32:14 +0000FohrIn this episode, James talks about Twitter's rebranding to 'X' and shares his experience with imposter syndrome in influencer marketing. He gives tips on growing as a creator, embracing new challenges; interacting with online communities; responding...883ambassadormarketing,analytics,brands,business,content,conversion,fohr,goal,growthtips,impostersyndrome,influencer,influencermarketing,interactingwithcommunities,jamesnord,kpi,onlinecommunity,respondingtodms,setting,tips,twitterfalsefullhttps://www.spreaker.com/episode/threads-101-choosing-your-influencer-content-category-ep-66--56156316
🪡 Threads Blog: https://www.fohr.co/blog/instagram-threads-is-live-metas-newest-app-plus-three-benefits-for-influencer-marketing?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-nwn66-fohrblog-push-threadsislive-july19]]>https://api.spreaker.com/episode/56156316Wed, 19 Jul 2023 16:13:33 +0000FohrIn this episode of Negronis with Nord, James talks about Meta’s newest app, Threads. He covers his thoughts on the app; posting guidelines for starting out on Threads; how creators can use Threads; how influencers can choose a content category; &...
🪡 Threads Blog: https://www.fohr.co/blog/instagram-threads-is-live-metas-newest-app-plus-three-benefits-for-influencer-marketing?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-nwn66-fohrblog-push-threadsislive-july19]]>717advertising,analytics,brands,contentcreator,conversion,fohr,goal,influencercategory,influencermarketing,influencerpodcast,influencers,jamesnord,marketingpodcast,meta,reporting,setting,socialmedia,socialmediamarketing,threads,threads101falsefullhttps://www.spreaker.com/episode/dylan-mulvaney-bud-light-the-lifestyle-niche-standout-content-market-rates-ep-65--56073979
🎫 AdAge Article: https://adage.com/article/digital-marketing-ad-tech-news/influencer-trips-shein-controversy-teaches-brands-about-hosting-creators/2503191

⭐ Business of Fashion: https://www.businessoffashion.com/articles/marketing-pr/lessons-from-influencer-marketing-mishaps/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_100723&utm_content=intro]]>https://api.spreaker.com/episode/56073979Wed, 12 Jul 2023 18:01:40 +0000FohrIn this episode of Negronis with Nord, James discusses the Bud Light & Dylan Mulvaney controversy and shares his thoughts; how creators can determine their influencer market rates; the definition of a 'lifestyle' influencer; tips on creating...
🎫 AdAge Article: https://adage.com/article/digital-marketing-ad-tech-news/influencer-trips-shein-controversy-teaches-brands-about-hosting-creators/2503191

⭐ Business of Fashion: https://www.businessoffashion.com/articles/marketing-pr/lessons-from-influencer-marketing-mishaps/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_100723&utm_content=intro]]>849ambassadormarketing,asteroidcityreview,brands,budlight,contentcreator,contentmarketing,dylanmulvaney,fohr,influencer,influencercontent,influencermarket,influencermarketing,influencermarketingpodcast,influencermarketrates,jamesnord,lifestyleniche,marketrates,sephorasquad,socialmediamarketing,standoutcontentfalsefullhttps://www.spreaker.com/episode/what-influencers-brands-can-learn-from-the-shein-influencer-trip-ep-64--56004941
How to Avoid a Bad Trip Guide ✈️: https://www.fohr.co/campaigns/how-to-avoid-a-bad-influencer-trip?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-PDF-download-NwN-Ep64-Badtrip-pdf-download-youtube

📲 Shein on the Road - Fohr Blog: https://www.fohr.co/blog/shein-on-the-road-lessons-for-brands-influencers-everyone-else?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-NwN-Ep64-Fohrblog-sheinontheroad-push]]>https://api.spreaker.com/episode/56004941Wed, 05 Jul 2023 17:44:13 +0000FohrIn this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your...
How to Avoid a Bad Trip Guide ✈️: https://www.fohr.co/campaigns/how-to-avoid-a-bad-influencer-trip?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-PDF-download-NwN-Ep64-Badtrip-pdf-download-youtube

📲 Shein on the Road - Fohr Blog: https://www.fohr.co/blog/shein-on-the-road-lessons-for-brands-influencers-everyone-else?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-NwN-Ep64-Fohrblog-sheinontheroad-push]]>546advertising,analytics,brand,branddeals,budget,business,conversion,fohr,goals,influencer,influencertips,influencertrip,jamesnord,kpi,marketing,reporting,roi,shein,sheininfluencertrip,tipsfalsefullhttps://www.spreaker.com/episode/habits-of-easy-to-work-with-creators-reels-vs-photo-deliverables-get-to-know-fohr-ep-63--55428627
⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_eid=56c25abfd2

📲 IG Best Practices: https://www.fohr.co/blog/influencer-marketing-best-practices-8-tips-for-instagram-stories?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-ep63-june28-igbestpractices-yt-description

🎙️WCBSAM - Newsline: https://www.audacy.com/podcast/wcbsam-on-demand-ffbd1/episodes/newsline-influencers-over-50-are-expanding-their-presence-on-tiktok-40bd1]]>https://api.spreaker.com/episode/55428627Wed, 28 Jun 2023 20:09:07 +0000FohrWelcome to Negronis with Nord. In this episode, we cover Fohr’s recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and...
⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_eid=56c25abfd2

📲 IG Best Practices: https://www.fohr.co/blog/influencer-marketing-best-practices-8-tips-for-instagram-stories?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-ep63-june28-igbestpractices-yt-description

🎙️WCBSAM - Newsline: https://www.audacy.com/podcast/wcbsam-on-demand-ffbd1/episodes/newsline-influencers-over-50-are-expanding-their-presence-on-tiktok-40bd1]]>786ambassadormarketing,ambassadors,content,contentcreator,contentcreatormarketing,dadfluencers,fohr,genz,habitsofgreatcreators,influenceradvice,influencermarketing,influencers,influencertips,jamesnord,marketing,negroniswithnord,nytimes,reels,taylorlorenz,wcbsaminterviewfalsefullhttps://www.spreaker.com/episode/succession-scandoval-sponcon-that-works-feat-sophie-wood-ep-62--54652550https://api.spreaker.com/episode/54652550Wed, 21 Jun 2023 20:59:43 +0000FohrWelcome to Negronis with Nord. This week’s episode features a special guest — a 5-time podcast feature, resident Gen Z, and Senior Creative Strategist at Fohr, Sophie Wood. In a pop culture recap, James and Sophie discuss how TV, social media, and...1091brandcampaigns,brands,content,contentcreation,contentcreator,contentmarketing,influencermarketing,influencerpartnerships,influencerpodcast,jamesnord,marketing,negroniswithnord,partnerships,scandoval,sophiewood,sponcon,sponsoredcontent,succession,tvviewership,vanderpumprulesfalsefullhttps://www.spreaker.com/episode/are-brands-fooled-by-fake-followers-negotiating-influencer-rates-creative-audits-ep-61--54128338https://api.spreaker.com/episode/54128338Wed, 07 Jun 2023 14:35:40 +0000FohrJames discusses buying fake followers and your follower health, negotiating influencer rates, and when a creative audit might be necessary for your feed.723brandcampaigns,contentmarketing,creativeaudit,digitalmarketing,fakefollowers,fohr,followerhealth,healthyfollowing,influencer,influencercreativeaudit,influencermarketing,influencerpodcast,influencerrates,jamesnord,marketingagency,marketingpodcast,negotiatingrates,negroniswithnord,socialmedia,socialmediamarketingfalsefullhttps://www.spreaker.com/episode/how-brands-choose-their-influencers-ep-60--53989512
Through the Fohr platform, we filter influencers based on criteria like follower count, location, brand mentions, and statistics from your content. To check out your stats - Create or login to your Fohr account: https://app.fohr.co/log-in]]>https://api.spreaker.com/episode/53989512Wed, 24 May 2023 21:27:44 +0000FohrIn this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being...
Through the Fohr platform, we filter influencers based on criteria like follower count, location, brand mentions, and statistics from your content. To check out your stats - Create or login to your Fohr account: https://app.fohr.co/log-in]]>933advertising,brand,brandcampaigns,contentcreation,contentcreatormarketing,contentmarketing,fohr,influencer,influencerdata,influencermarketing,influencerselection,influencerstatistics,influencerstrategy,influencertips,jamesnord,negroniswithnord,socialmedia,socialmediagoals,socialmediamarketing,strategyfalsefullhttps://www.spreaker.com/episode/do-influencers-need-agents-to-get-brand-deals-nano-influencers-influencer-courses-ep-59--53910933https://api.spreaker.com/episode/53910933Wed, 17 May 2023 20:33:06 +0000FohrWelcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or...1015ambassadormarketing,brandcollaborations,contentcreators,contentmarketing,fohr,influenceragents,influencercourses,influencermanagers,influencermarketing,influencermarketingpodcast,influencerpodcast,influencers,jamesnord,microinfluencers,nanoinfluencers,personalbranding,socialmedia,socialmediamarketing,socialmediapodcast,socialmediastrategyfalsefullhttps://www.spreaker.com/episode/youtube-branded-partnerships-pinterest-campaigns-instagram-updates-more-ep-58--53810228Welcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea of Youtube-branded sponsorships, Pinterest influencer campaigns, and more.]]>https://api.spreaker.com/episode/53810228Wed, 10 May 2023 18:46:36 +0000FohrWelcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea...Welcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea of Youtube-branded sponsorships, Pinterest influencer campaigns, and more.]]>893ambassadormarketing,bilingualcreators,bilingualinfluencers,brandambassadors,carousels,fohr,igupdates,influencermarketing,influencerpodcast,instagram,jamesnord,negroniswithnord,pinterest,pinterestcampaigns,shorts,socialmedia,socialmediamarketing,youtube,youtubebrandedpartnerships,youtubepartnershipsfalsefullhttps://www.spreaker.com/episode/ai-takes-over-negronis-with-nord-ep-57--53653147Welcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how to stand out as an influencer in today's crowded market.]]>https://api.spreaker.com/episode/53653147Wed, 26 Apr 2023 14:48:14 +0000FohrWelcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how...Welcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how to stand out as an influencer in today's crowded market.]]>447ai,aiscript,aitakesover,ambassadormarketing,ambassadors,caseyneistat,chatgpt,contentcreation,contentcreatorpodcast,contentmarketing,creatorpodcast,fohr,influencermarketing,influencerpodcast,jamesnord,socialmedia,socialmediaambassadors,socialmediamarketing,vlog,youtubefalsefullhttps://www.spreaker.com/episode/how-to-maximize-earnings-disclose-paid-partnerships-protect-your-creative-content-ep-56--53586285Welcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights with brands, & more.]]>https://api.spreaker.com/episode/53586285Wed, 19 Apr 2023 19:24:52 +0000FohrWelcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights...Welcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights with brands, & more.]]>724buildinganaudience,contentcreation,contentcreators,contentmarketing,establishingtrust,fohr,ftcguidelines,influencermarketing,influencermarketingpodcast,influencerpodcast,jamesnord,negroniswithnord,paidpartnerships,protectingworkasacreator,socialmedia,socialmediaaudience,socialmediacontent,socialmediamarketing,sponsoredcontent,usagerightsfalsefullhttps://www.spreaker.com/episode/is-long-form-content-dead-plus-lemon8-q2-spend-more-ep-55--53516241Welcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in Q2; & more…]]>https://api.spreaker.com/episode/53516241Wed, 12 Apr 2023 17:38:40 +0000FohrWelcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in...Welcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in Q2; & more…]]>927ambassadormarketing,brandbankruptcy,brandspend,contentcreator,contentcreatormarketing,contentmarketing,fohr,influencer,influencermarketing,influencerpodcast,jamesnord,lemon8,longformcontent,negroniswithnord,q1,q2,q2spending,shortformcontent,tiktok,youtubevideosfalsefullhttps://www.spreaker.com/episode/influence-for-good-a-conversation-w-merrill-hersam-vp-of-creator-success-urban-legend-ep-54--53456308
Check out Urban Legend here 📱: www.urbanlegend.co]]>https://api.spreaker.com/episode/53456308Wed, 05 Apr 2023 22:03:16 +0000FohrWelcome to Negronis with Nord. In this episode, Merrill Hersam, VP of Creator Success at Urban Legend, joins James to discuss how creators can use their following for good. They also explore ways to incorporate cause-based items into content more...
Check out Urban Legend here 📱: www.urbanlegend.co]]>1383brandpodcast,causebasedcampaigns,causebasedcontent,contentcreation,contentcreator,contentcreatormarketing,fohr,influenceragency,influencerfacingpodcast,influencermarketing,influencerpodcast,influencers,jamesnord,merrillhersam,negroniswithnord,socialissues,socialmedia,socialmediamarketing,urbandlegend,usinginfluenceforgoodfalsefullhttps://www.spreaker.com/episode/what-happens-if-tiktok-is-banned-ep-53--53382094Welcome to Negronis with Nord. In this episode, James discusses the potential TikTok ban and its impact on other social media platforms. James predicts a possible increase in Instagram usage, especially when it comes to short-form videos, what would happen if the app was banned, and also what should you as creators do. ]]>https://api.spreaker.com/episode/53382094Wed, 29 Mar 2023 18:36:58 +0000FohrWelcome to Negronis with Nord. In this episode, James discusses the potential TikTok ban and its impact on other social media platforms. James predicts a possible increase in Instagram usage, especially when it comes to short-form videos, what would...Welcome to Negronis with Nord. In this episode, James discusses the potential TikTok ban and its impact on other social media platforms. James predicts a possible increase in Instagram usage, especially when it comes to short-form videos, what would happen if the app was banned, and also what should you as creators do. ]]>736ambassadormarketing,brandcampaigns,contentcreators,contentcreatortips,creatortips,fohr,influencermarketing,influencerpodcast,influencers,instagram,jamesnord,meta,negronsiwithnord,potentialtiktokban,revenue,socialmediaindustry,socialmediainsights,socialmediamarketing,tiktok,tiktokbanfalsefullhttps://www.spreaker.com/episode/alternate-revenue-streams-monetizing-your-content-affiliate-bonuses-brand-deals-ep-52--53301075Welcome to Negronis with Nord. In this episode of Negronis with Nord, James emphasizes the need for platform diversification due to the TikTok ban threat and Meta's decision to stop paying creators bonuses for their reels. He also shares tips for alternate revenue streams.]]>https://api.spreaker.com/episode/53301075Wed, 22 Mar 2023 18:21:13 +0000FohrWelcome to Negronis with Nord. In this episode of Negronis with Nord, James emphasizes the need for platform diversification due to the TikTok ban threat and Meta's decision to stop paying creators bonuses for their reels. He also shares tips for...Welcome to Negronis with Nord. In this episode of Negronis with Nord, James emphasizes the need for platform diversification due to the TikTok ban threat and Meta's decision to stop paying creators bonuses for their reels. He also shares tips for alternate revenue streams.]]>585alternaterevenuestreams,brand,brandtips,fohr,igreels,influencer,influencercampaigns,influencermarketing,influencertips,instagramupdates,jamesnord,meta,metaverse,negroniswithnord,nft,revenuestreams,socialmedia,socialmediamarketing,socialmediatips,tiktokfalsefullhttps://www.spreaker.com/episode/everything-you-need-to-know-about-sephora-squad-feat-suzannah-tarkington-stephanie-cinque-ep-51--53227487In this episode, our Fohr Sephora team members Suzannah Tarkington and Stephanie Cinque share insider tips on how to make your Sephora Squad application stand out. Learn about the program's benefits, what qualities the selection team seeks in applicants, the brands squad members will work with, and more.]]>https://api.spreaker.com/episode/53227487Thu, 16 Mar 2023 18:36:31 +0000FohrIn this episode, our Fohr Sephora team members Suzannah Tarkington and Stephanie Cinque share insider tips on how to make your Sephora Squad application stand out. Learn about the program's benefits, what qualities the selection team seeks in...In this episode, our Fohr Sephora team members Suzannah Tarkington and Stephanie Cinque share insider tips on how to make your Sephora Squad application stand out. Learn about the program's benefits, what qualities the selection team seeks in applicants, the brands squad members will work with, and more.]]>1937contentcreation,contentmarketing,influencer,influencermarketing,influencermarketingpodcast,influencermarketingprograms,jamesnord,negroniswithnord,sephora,sephorasquad,sephorasquad2023,sephorasquadapplications,sephorasquadmentors,sephorasquadtips,socialmedia,socialmediamarketing,socialmediatips,stephaniecinque,suzannahtarkingtonfalsefullhttps://www.spreaker.com/episode/best-advice-for-new-creators-ep-50--53140637Welcome to Negronis with Nord. In this episode of Negronis with Nord, we are celebrating our 50th episode! James shares some knowledge today by giving his best advice to new creators. He also reflects on his time as an entrepreneur and shares three helpful tips for those who are getting started or on their own business journey.]]>https://api.spreaker.com/episode/53140637Wed, 08 Mar 2023 20:35:50 +0000FohrWelcome to Negronis with Nord. In this episode of Negronis with Nord, we are celebrating our 50th episode! James shares some knowledge today by giving his best advice to new creators. He also reflects on his time as an entrepreneur and shares three...Welcome to Negronis with Nord. In this episode of Negronis with Nord, we are celebrating our 50th episode! James shares some knowledge today by giving his best advice to new creators. He also reflects on his time as an entrepreneur and shares three helpful tips for those who are getting started or on their own business journey.]]>1139adviceforcreators,contentmarketing,entrepreneurship,influenceradvertising,influenceradvice,influencermarketing,influencermarketingpodcast,influencerpodcast,instagram,jamesnord,marketingpodcast,mentalhealth,motivationalpodcast,motivations,negroniswithnord,newcreators,riskandreward,smallbusinessadvice,socialmedia,socialmediamarketingfalsefullhttps://www.spreaker.com/episode/meta-announces-paid-verification-blue-checks-the-de-influencing-trend-ep-49--53085303Welcome to Negronis with Nord. In today's episode, James addresses Meta Verified and the Instagram blue checkmark subscriptions before digging into de-influencing. With the trend dominating media headlines, James offers actionable advice on navigating this trend.]]>https://api.spreaker.com/episode/53085303Fri, 03 Mar 2023 17:01:19 +0000FohrWelcome to Negronis with Nord. In today's episode, James addresses Meta Verified and the Instagram blue checkmark subscriptions before digging into de-influencing. With the trend dominating media headlines, James offers actionable advice on navigating...Welcome to Negronis with Nord. In today's episode, James addresses Meta Verified and the Instagram blue checkmark subscriptions before digging into de-influencing. With the trend dominating media headlines, James offers actionable advice on navigating this trend.]]>857bluechecks,contentcreator,deinfluencing,deinfluencingtrend,fohr,influencermarketing,influencermarketing2023,influencers,jamesnord,meta,metaverification,metaverified,negroniswithnord,socialmedia,socialmediacontent,socialmediamarketing,socialmediaupdates,tiktok,tiktokinfluencers,tiktoktrendsfalsefullhttps://www.spreaker.com/episode/2023-super-bowl-ads-what-worked-what-didn-t-what-influencers-would-have-done-better-ep-48--52839403https://api.spreaker.com/episode/52839403Fri, 24 Feb 2023 15:52:57 +0000FohrWelcome to Negronis with Nord. In today's episode, James talks about 2023 Super Bowl ads (and his disappointment), why influencer marketing is the future of brand communications, and why the billions of dollars spent on the Super Bowl would be better...8342023advertising,2023superbowl,2023superbowlads,brandcampaigns,brandcommunications,contentcreator,contentmarketing,fohr,influencercampaigns,influencermarketing,influencerpodcast,influencers,jamesnord,negroniswithnord,socialmedia,socialmediamarketing,superbowl,superbowlads,superbowllviifalsefullhttps://www.spreaker.com/episode/mascaragate-what-happened-and-why-honesty-authenticity-are-still-important-ep-47--52673325Welcome to Negronis with Nord. In today’s episode, we dive into Mikayla Nogueira's L'Oréal's Telescopic Lift mascara review (aka #MascaraGate). Plus, how influencers’ focus should still be on protecting and building trust with their audience, advice for solo entrepreneurs, and the “de-influencing” trend.]]>https://api.spreaker.com/episode/52673325Wed, 08 Feb 2023 18:46:34 +0000FohrWelcome to Negronis with Nord. In today’s episode, we dive into Mikayla Nogueira's L'Oréal's Telescopic Lift mascara review (aka #MascaraGate). Plus, how influencers’ focus should still be on protecting and building trust with their audience, advice...Welcome to Negronis with Nord. In today’s episode, we dive into Mikayla Nogueira's L'Oréal's Telescopic Lift mascara review (aka #MascaraGate). Plus, how influencers’ focus should still be on protecting and building trust with their audience, advice for solo entrepreneurs, and the “de-influencing” trend.]]>884ambassadormarketing,authenticcontent,authenticity,compellingcontent,contentcreation,contentcreators,contentmarketing,deinfluencing,fohr,influenceradvice,influencermarketing,influencermarketingtips,influencerpodcast,jamesnord,lorealmascara,mascaragate,mikayalanogueira,negroniswithnord,socialmediapodcast,tiktokfalsefullhttps://www.spreaker.com/episode/will-brands-cast-influencers-or-celebs-in-2023-super-bowl-ads-ep-46--52608760Welcome to Negronis with Nord. In today’s episode, we answer, will brands cast more influencers or celebrities in 2023 Superbowl Ads? James also dives into the infamous Tarte x Dubai trip, the beauty industry's financial impact, and how influencers SHOULD be integrated into Superbowl campaigns.]]>https://api.spreaker.com/episode/52608760Wed, 01 Feb 2023 20:48:04 +0000FohrWelcome to Negronis with Nord. In today’s episode, we answer, will brands cast more influencers or celebrities in 2023 Superbowl Ads? James also dives into the infamous Tarte x Dubai trip, the beauty industry's financial impact, and how influencers...Welcome to Negronis with Nord. In today’s episode, we answer, will brands cast more influencers or celebrities in 2023 Superbowl Ads? James also dives into the infamous Tarte x Dubai trip, the beauty industry's financial impact, and how influencers SHOULD be integrated into Superbowl campaigns.]]>7972023superbowl,2023superbowlads,advertisingpodcast,beautyindustry,celebrities,fohr,influencerbeat,influencers,jamesnord,negronispodcast,negroniswithnord,superbowlads,superbowladvertising,superbowllvii,tartedubaitripfalsefullhttps://www.spreaker.com/episode/how-influencers-should-react-to-the-recession-pt-ii-ep-45--52553864Welcome to Negronis with Nord. In today’s episode, James addresses how influencers should react to the looming recession, digs into one of our 2023 Influencer Marketing predictions, and how influencers can take ownership and drive value.]]>https://api.spreaker.com/episode/52553864Thu, 26 Jan 2023 18:33:30 +0000FohrWelcome to Negronis with Nord. In today’s episode, James addresses how influencers should react to the looming recession, digs into one of our 2023 Influencer Marketing predictions, and how influencers can take ownership and drive value.Welcome to Negronis with Nord. In today’s episode, James addresses how influencers should react to the looming recession, digs into one of our 2023 Influencer Marketing predictions, and how influencers can take ownership and drive value.]]>601aceventura,branddeals,brands,contentcreators,contentmarketing,fohr,howtogetrichbook,infleuncermarketing,influencermarkertingindustry,influencermarketingrecession,influencers,jamesnord,marketinginarecession,negroniswithnord,q3,q4,socialmedia,socialmediacontent,socialmediamarketing,therecessionfalsefullhttps://www.spreaker.com/episode/best-worsts-of-2022-feat-dorien-russell-and-sophie-wood-ep-44--52478509Welcome to Negronis with Nord. Today’s episode features two guests, Sr. Account Executive, Dorien Russell, and Sr. Creative Strategist, Sophie Wood. The focus today is on the best and worst of 2022 within influencer marketing.]]>https://api.spreaker.com/episode/52478509Wed, 18 Jan 2023 22:19:42 +0000FohrWelcome to Negronis with Nord. Today’s episode features two guests, Sr. Account Executive, Dorien Russell, and Sr. Creative Strategist, Sophie Wood. The focus today is on the best and worst of 2022 within influencer marketing.Welcome to Negronis with Nord. Today’s episode features two guests, Sr. Account Executive, Dorien Russell, and Sr. Creative Strategist, Sophie Wood. The focus today is on the best and worst of 2022 within influencer marketing.]]>2232alixearle,bestbrandcollab,bestbrandstoworkwith,best/worstsof2022,contentcreation,contentmarketing,dorienrussell,emmachamberlain,fohr,influencermarketing,influencermarketingpodcast,influencers,jamesnord,marketingpodcast,negroniswithnord,socialmedia,socialmediamarketing,sophiewood,worstbrandcollabtruefullhttps://www.spreaker.com/episode/we-asked-chat-gpt-if-ai-can-replace-influencers-ep-43--52414831https://api.spreaker.com/episode/52414831Wed, 11 Jan 2023 19:28:19 +0000FohrWelcome to Negronis with Nord. In today’s episode, we asked Chat GPT if AI will replace influencer marketing. James speaks on how AI could create competition for UGC creators in the space, and how AI can be used as a creator tool.729ai,aicontent,artificialintelligence,brandpodcast,chatgpt,contentcreation,contentcreator,contentmarketing,fohr,influencercontent,influencerfacing,influencermarketing,influencermarketingpredictions,influencermarketingtips,influencerpodcast,influencers,influencertools,jamesnord,negroniswithnord,ugccreatorsfalsefullhttps://www.spreaker.com/episode/how-to-prepare-for-2023-and-more-industry-predictions-ep-42--52249222final episode of 2022 features, James’ seven predictions for 2023, and how you as a creator can best prepare for them.

This episode includes:
- Influencer pricing may plateau or decrease in 2023
- Brands are going to be more frugal with spending
- A 50/50 chance TikTok could be banned
- The influencer market may also decrease
- Wellness as a whole will continue to trend
- Performance bonuses from brands
- Is influencer marketing a long-term career?
]]>https://api.spreaker.com/episode/52249222Wed, 21 Dec 2022 19:38:51 +0000FohrWelcome to Negronis with Nord. The final episode of 2022 features, James’ seven predictions for 2023, and how you as a creator can best prepare for them. This episode includes: - Influencer pricing may plateau or decrease in 2023 - Brands are going...final episode of 2022 features, James’ seven predictions for 2023, and how you as a creator can best prepare for them.

This episode includes:
- Influencer pricing may plateau or decrease in 2023
- Brands are going to be more frugal with spending
- A 50/50 chance TikTok could be banned
- The influencer market may also decrease
- Wellness as a whole will continue to trend
- Performance bonuses from brands
- Is influencer marketing a long-term career?
]]>9102023brandspend,2023creatormarketing,2023goals,2023influencergoals,2023insights,2023marketinginsights,2023predictions,brandbudget,brandfacing,creatormarketing,influencerfacing,influencermarketing,influencermarketing2023,influencerpricing,jamesnord,marketingindustryinsights,negroniswithnord,preparingfor2023,socialmediamarketing,tiktokbanfalsefullhttps://www.spreaker.com/episode/balenciaga-news-influencers-as-scapegoats-are-influencers-salespeople-or-marketers-ep-41--52187246https://api.spreaker.com/episode/52187246Wed, 14 Dec 2022 18:24:11 +0000FohrWelcome to Negronis with Nord. Today’s episode features the Balenciaga scandal, what influencers can learn from this while working with brands, are influencers considered scapegoats for brands, and James breaks down the agency and influencer strategy...775balenciaga,balenciagascandal,brandcampaigns,contentcreatorpodcast,contentcreatorstrategy,contentstrategy,influencerliability,influencermakretingpodcast,influencermarketing,influencermarketingagency,influencers,jamesnord,negroniswithnord,salespeopleormarketers,socialmediastrategyfalsefullhttps://www.spreaker.com/episode/the-top-influencer-marketing-trends-in-2022-predictions-for-2023-feat-phoebe-bain-ep-40--52140772https://api.spreaker.com/episode/52140772Fri, 09 Dec 2022 16:30:28 +0000FohrToday’s episode features Senior Reporter for Ad Age, Phoebe Bain, and covers the biggest topics from 2022 and how this will affect brands and influencers heading into 2023.25512022influencerrecap,2022socialmediaindustryrecap,2023influencerpredictions,2023influencers,2023socialmediapredictions,adage,contentcreators,influencermarketing,influencerpricing,influencerreporting,influencers,instagram,instagramcreators,jamesnord,negroniswithnord,phoebebain,socialmediaindustry,tiktok,tiktokcreators,younginfluencersfalsefullhttps://www.spreaker.com/episode/7-inspiring-tips-for-holiday-sponsored-content-ep-39--51982370https://api.spreaker.com/episode/51982370Tue, 22 Nov 2022 18:21:32 +0000FohrWelcome to Negronis with Nord. Are you worried your content may get lost in a sea of Christmas lights and pajama pictures? In today’s episode, James goes into detail about 7 key tips for holiday-sponsored content.7517inspiringtips,content,contentcreator,contentcreatortips,contentmarketing,creator,elonmusk,fohr,holidaytips,industryupdates,influencer,influencermarketing,influencers,influencertips,jamesnord,q4socialmedia,socialmediaindustry,sponsoredcontent,twitterfalse39fullhttps://www.spreaker.com/episode/brand-retention-in-a-recession-following-tiers-twitter-verification-ep-38--51914527https://api.spreaker.com/episode/51914527Wed, 16 Nov 2022 17:27:20 +0000FohrWelcome to Negronis with Nord. Are you prepared to make 40% less than last year? It could be a possibility. Today’s episode dives into how to prepare yourself as a creator for the recession. Keeping your clients close is incredibly important,...831bluecheck,brandmarketing,brandretention,businessownertips,clientretention,contentcreators,fohr,followercount,influencermarketing,influencermarketingpodcast,influencers,jamesnord,recessionplan,recessiontips,socialmediaindustry,twitter,twitterverificationfalsefullhttps://www.spreaker.com/episode/will-ai-replace-influencers-tanking-social-stocks-elon-musk-buys-twitter-thoughts-on-the-nswp-ep-37--51839416https://api.spreaker.com/episode/51839416Wed, 09 Nov 2022 19:49:59 +0000FohrWelcome to Negronis with Nord. Today’s episode is about the current trends in the social media industry. Could AI and Virtual creators dominate the influencer market? Also the latest on Elon Musk taking over Twitter as CEO, Meta’s earnings, and the...570ai,artificialintelligence,elonmusk,facebook,fohr,influencermarketing,influencerpodcast,influencers,jamesnord,meta,socialstockmarket,socialtechstock,stockmarket,techstock,twitter,twitterupdates,virtualinfluencersfalse37fullhttps://www.spreaker.com/episode/redefining-authenticity-trust-honesty-via-the-try-guys-scandal-ep-36--51695797https://api.spreaker.com/episode/51695797Wed, 26 Oct 2022 16:02:19 +0000FohrWelcome to Negronis with Nord. Today’s episode is about defining authenticity. Relationships are built on trust, and trust is built on honesty. What happens if you break your trust with your followers?553ambassadormarketing,authenticcontent,authenticity,brands,contentawareness,contentcreators,influencer,influencermarketing,influencers,socialmediamarketing,socialmediapodcast,tryguysfalse36fullhttps://www.spreaker.com/episode/which-is-more-important-for-brand-deals-follower-count-vs-content-style-ep-35--51621896https://api.spreaker.com/episode/51621896Wed, 19 Oct 2022 15:17:01 +0000FohrWelcome to Negronis with Nord. Today’s episode answers a viewer question about which is a bigger barrier to entry to getting more brand deals and building brand relationships – follower count or content style / aesthetic?566brandambassadors,branddeals,brandrelationships,brandretention,contentcreator,contentstyle,fohr,followercount,influencer,influencermarketing,influencers,negroniswithnordfalse35fullhttps://www.spreaker.com/episode/the-emma-chamberlain-effect-how-to-stay-relatable-center-your-content-in-your-audience-ep-34--51555195https://api.spreaker.com/episode/51555195Wed, 12 Oct 2022 16:40:39 +0000FohrWelcome to Negronis with Nord. Today’s episode is about Emma Chamberlain and her ability to remain true to her audience even with fame & wealth. Sophie and James discuss how to not lose sight of your audience and their needs as you grow and evolve.1265brandawareness,businesspodcast,caseyneistat,celebrityinfluencers,contentcreator,creatorpodcast,emmachamberlain,fohr,influencercontent,influencermarketing,influencermarketingpodcast,marketingpodcast,negroniswithnordfalse34fullhttps://www.spreaker.com/episode/do-brands-want-influencers-with-normal-9-5-jobs-why-this-is-happening-what-you-can-do-ep-33--51477967https://api.spreaker.com/episode/51477967Wed, 05 Oct 2022 16:06:36 +0000FohrWelcome to Negronis with Nord. Today’s episode covers why brands are anecdotally seeking influencers with a 9-5 corporate job–they want more varied storytelling. Here’s why this is happening and what any creator can provide, no matter your profession.6349to5ers,authenticitygap,brandlove,brandtips,brandwork,contentcreation,fohr,influencermarketing,influencerpodcast,influencerswithdayjobs,influencertips,jamesnord,negroniswithnord,tulumfalsefullhttps://www.spreaker.com/episode/no-hack-to-success-how-to-build-long-term-relationships-with-brands-as-an-influencer-ep-32--51409575https://api.spreaker.com/episode/51409575Wed, 28 Sep 2022 18:51:17 +0000FohrWelcome to Negronis with Nord. Today’s episode is about how TikTokers scammed their way into NYFW (and the truth behind fashion shows), brand focus on ROI in the recession, shifting from simple content creation to an ambassador marketing mindset,...709ad,brand,budget,career,content,creation,creator,deal,fashion,influence,influencer,marketing,nyfw,partnership,relationship,roas,roi,sponsored,sponsorship,successfalsefullhttps://www.spreaker.com/episode/pricing-tips-how-content-quality-affects-influencer-rates-ep-31--51335566https://api.spreaker.com/episode/51335566Wed, 21 Sep 2022 16:47:38 +0000FohrWelcome to Negronis with Nord. Today’s episode answers a viewer question on production value: Does “easier” content to create mean less money for creators? Watch to hear how content quality and production can (and should) impact influencer rates.596budget,content,cost,creation,creator,editing,influencer,marketing,negotiation,price,pricing,production,rate,rates,saving,valuefalsefullhttps://www.spreaker.com/episode/how-to-have-a-long-lasting-career-as-a-content-creator-ep-30--51259001https://api.spreaker.com/episode/51259001Wed, 14 Sep 2022 17:21:40 +0000FohrToday’s episode is about how to sustain your creative career as an influencer in a demanding and ever-changing marketing environment. We also cover BeReal’s format and why that’s gaining attention, David Sedaris, owning your own creative craft,...629career,content,creative,creativity,creator,dream,focus,future,goal,influencer,job,marketing,passion,pursuit,workfalsefullhttps://www.spreaker.com/episode/taylor-swift-s-album-release-on-social-trend-hopping-simpler-tiktok-transitions-ep-29--51175160https://api.spreaker.com/episode/51175160Wed, 07 Sep 2022 15:54:38 +0000FohrWelcome to Negronis with Nord. Today’s episode covers 3 topics: Taylor Swift’s latest album release on Instagram and how she embraced shareability; should you hop on the latest trends?; and a new shift towards simpler transitions on TikTok.401album,content,creator,edit,editing,influencer,instagram,launch,marketing,media,midnight,music,post,posting,release,social,tiktok,transition,trend,videofalsefullhttps://www.spreaker.com/episode/influencer-tips-for-holiday-campaign-planning-outreach-ep-28--51017541https://api.spreaker.com/episode/51017541Wed, 24 Aug 2022 16:00:45 +0000FohrWelcome to Negronis with Nord. Today’s episode is about how to be proactive with your holiday sponsored post planning and key things to keep in mind.576brand,budget,content,creator,holiday,influencer,media,outreach,partnership,planning,retention,socialfalsefullhttps://www.spreaker.com/episode/slower-follower-growth-on-tiktok-thoughts-on-bereal-ep-27--50941311https://api.spreaker.com/episode/50941311Wed, 17 Aug 2022 15:32:32 +0000FohrWelcome to Negronis with Nord. Today’s episode is about a 41% decrease in TikTok accounts with +1M followers year over year. If TikTok follower growth is slowing down, what does that mean for creators? Plus, James’ not-so-subtle opinions on BeReal.584app,bereal,celebrity,content,creator,download,fandom,follower,following,growth,influencer,marketing,media,socialfalsefullhttps://www.spreaker.com/episode/what-s-going-on-with-make-instagram-instagram-again-ep-26--50876839https://api.spreaker.com/episode/50876839Wed, 10 Aug 2022 16:41:04 +0000FohrToday’s episode features James’ discussing the latest Instagram backlash, ‘Make Instagram Instagram again,’ and as always, what we can learn from it. James believes there’s 1 big thing lacking from Instagram lately: a strong company vision.583backlash,brand,content,creator,influence,influencer,instagram,marketing,media,mosseri,reel,reels,social,strategy,tiktok,video,visionfalsefullhttps://www.spreaker.com/episode/how-to-actually-enjoy-the-video-content-creation-process-the-student-mentality-ep-25--50728410https://api.spreaker.com/episode/50728410Wed, 27 Jul 2022 16:19:42 +0000FohrInstagram has gotten some heat (from the Kardashians, too, no less!) for evolving into a more video-focused platform. What better timing to talk about this shift from photo to video. Today’s episode features James’ advice for adding more video content...605content,creation,edit,editing,film,filming,influence,influencer,instagram,marketing,media,reels,social,tiktok,videofalsefullhttps://www.spreaker.com/episode/tiktok-s-role-in-the-future-of-influencer-marketing-feat-sophie-wood-ep-24--50668382https://api.spreaker.com/episode/50668382Thu, 21 Jul 2022 14:52:02 +0000FohrToday’s episode is a light-hearted debate featuring two different generations clashing, James as the TikTok prosecution and Sophie as the defense. In all seriousness, the two discuss the potential future of influencer marketing with TikTok at the...1332advertising,budget,business,celebrity,community,content,creator,fandom,follower,following,future,influence,influencer,instagram,marketing,prediction,sponsored,tiktok,viral,viralityfalsefullhttps://www.spreaker.com/episode/1-000-true-fans-celebrity-vs-community-episode-23--50561859https://api.spreaker.com/episode/50561859Wed, 13 Jul 2022 18:42:09 +0000FohrWelcome to Negronis with Nord. Today’s episode is about a new potential dichotomy: celebrity vs. community. The future of influencer marketing will get more and more difficult. But James reminds us that 1,000 true fans can change your life.584brand,celebrity,community,content,creator,engagement,fame,fandom,follower,followers,following,influencer,instagram,marketing,media,profile,social,status,tiktokfalsefullhttps://www.spreaker.com/episode/why-should-influencer-partners-follow-brand-accounts-ep-22--50496991https://api.spreaker.com/episode/50496991Thu, 07 Jul 2022 14:19:10 +0000FohrWelcome to Negronis with Nord. Today’s episode answers a viewer's question about why you should follow the brand accounts you’re looking to work with, addresses what you could do in this political climate, and reminds you to think about why people...536brand,follow,follower,followers,influencer,instagram,marketing,media,outreach,partnership,socialfalsefullhttps://www.spreaker.com/episode/influencer-selection-when-we-say-the-right-influencer-what-do-we-mean-ep-21--50422607
James also covers four things that impact influencer selection, how to play to your personal strengths, and treating your profile as a marketing site.]]>https://api.spreaker.com/episode/50422607Thu, 30 Jun 2022 17:51:49 +0000FohrToday’s episode introduces our latest series for brands, Influencer Drops. Understandably, if you follow us on social (and if you don’t—you should) you may have some questions about it these drops, like, what are they? Why am I not on the list? How...
James also covers four things that impact influencer selection, how to play to your personal strengths, and treating your profile as a marketing site.]]>611campaign,creator,influencer,instagram,marketing,media,social,strategyfalsefullhttps://www.spreaker.com/episode/what-a-future-recession-means-for-influencer-marketing-budgets-strategy-partnerships-ep-20--50215543https://api.spreaker.com/episode/50215543Wed, 15 Jun 2022 17:26:31 +0000FohrWelcome to Negronis with Nord. Today’s episode is about, unfortunately, the looming recession. What might a recession mean for brands, influencer marketing budgets, and influencers’ strategy?765advertising,audience,brand,budgeting,budgets,creator,economy,followers,influencer,marketing,recession,strategyfalsefullhttps://www.spreaker.com/episode/5-tips-for-influencers-on-pitching-to-brands-why-who-how-where-and-when-ep-19--50125040https://api.spreaker.com/episode/50125040Wed, 08 Jun 2022 16:23:41 +0000FohrToday’s episode covers the ins and outs of pitching to brands and how influencers can do this effectively to stand out from the competition.588advice,brand,business,content,creator,influencer,marketing,media,pitching,resume,tipsfalsefullhttps://www.spreaker.com/episode/a-conversation-with-elyse-fox-founder-of-sad-girls-club-ep-18--49944955https://api.spreaker.com/episode/49944955Wed, 25 May 2022 20:27:10 +0000FohrToday’s episode features the incredible Elyse Fox, founder of Sad Girls Club. James and Elyse discuss: - Setting boundaries with social media & changing routines - How to ask for help & support from your community - Dealing with backlash & handling...2248anxiety,community,content,creation,depression,health,influencer,instagram,marketing,media,mental,social,support,therapy,wellbeingfalsefullhttps://www.spreaker.com/episode/selling-your-invisible-influence-plus-6-tips-for-your-media-kit-feat-sophie-wood-ep-17--49850804https://api.spreaker.com/episode/49850804Wed, 18 May 2022 21:04:04 +0000FohrWelcome to Negronis with Nord. Today’s episode is about selling your invisible influence beyond the numbers to prove ROI, 6 exclusive tips for your media kit, and explaining the 'iceberg influencer.'513content,influence,influencer,marketing,media,socialfalsefullhttps://www.spreaker.com/episode/awareness-vs-conversion-influencer-marketing-campaign-goals-from-the-brand-pov-ep-16--49761109https://api.spreaker.com/episode/49761109Wed, 11 May 2022 17:49:52 +0000FohrToday’s episode is about how to handle brands that are prioritizing conversion over awareness, and what your responsibility is as their creative partner.663analytics,attribution,brand,campaign,content,conversion,creator,influencer,kpi,marketing,media,reporting,roi,sales,socialfalsefullhttps://www.spreaker.com/episode/influencer-tips-to-diversify-monetize-your-business-beyond-brand-deals-ep-15--49655986https://api.spreaker.com/episode/49655986Wed, 04 May 2022 16:31:57 +0000FohrToday’s episode offers influencer tips to diversify your content, new ways to monetize your brand and expand your business beyond brand deals.1096advice,business,community,content,creativity,creator,followers,influencer,monetize,newsletter,tipsfalsefullhttps://www.spreaker.com/episode/how-tiktok-is-changing-social-media-norms-behavior-episode-14--49569803https://api.spreaker.com/episode/49569803Wed, 27 Apr 2022 14:26:12 +0000FohrToday’s episode is all about TikTok and how it’s changing the norms of social behavior, plus the way we consume & create content.635algorithm,content,facebook,influencers,instagram,marketing,media,social,tiktok,trendsfalsefullhttps://www.spreaker.com/episode/increased-expectations-for-influencers-audience-engagement-ghosting-product-trials-episode-13--49492460
This episode features tips from our Fohr campaigns team.]]>https://api.spreaker.com/episode/49492460Wed, 20 Apr 2022 14:37:50 +0000FohrToday’s episode is about the increasing expectations for influencers–from responding to DMs and engaging with your online community, to professionalism standards, to earlier requests for product trials. This episode features tips from our Fohr...
This episode features tips from our Fohr campaigns team.]]>696advice,business,creator,influencer,instagram,professionalism,social,tiktok,tipsfalsefullhttps://www.spreaker.com/episode/negotiation-tips-addressing-engagement-pods-episode-12--49423887https://api.spreaker.com/episode/49423887Wed, 13 Apr 2022 14:41:30 +0000FohrWelcome to Negronis with Nord. Today’s episode is about tips for negotiating with brand partners and addressing a comment about engagement pods.865advice,brand,business,creator,entrepreneur,influencer,marketing,negotiation,partnership,tipsfalsefullhttps://www.spreaker.com/episode/redefining-the-word-influencer-how-to-talk-about-influence-donye-taylor-returns-episode-11--49339889
This episode includes:

- Why DonYe was reluctant to use ‘influencer’
- A new definition of influencer
- Defining your ‘Why’
- Influencers better understanding their power in advertising
- How to introduce yourself]]>https://api.spreaker.com/episode/49339889Wed, 06 Apr 2022 14:27:17 +0000FohrWelcome to Negronis with Nord. Today’s episode is about the negative depiction of influencers and how to address this, with our Director of Creator Initiatives, DonYe Taylor. This episode includes: - Why DonYe was reluctant to use ‘influencer’...
This episode includes:

- Why DonYe was reluctant to use ‘influencer’
- A new definition of influencer
- Defining your ‘Why’
- Influencers better understanding their power in advertising
- How to introduce yourself]]>1152advertising,advice,business,creator,influencer,marketing,tipsfalsefullhttps://www.spreaker.com/episode/2022-engagement-benchmarks-tracking-improving-your-campaign-performance-episode-10--49252969https://api.spreaker.com/episode/49252969Wed, 30 Mar 2022 14:31:09 +0000FohrToday’s episode shares our latest data on 2022 industry engagement benchmarks, how to assess your own performance, and the right questions to ask brands to improve.555analytics,benchmarks,data,engagement,instagramfalsefullhttps://www.spreaker.com/episode/is-shitposting-dead-staying-on-top-of-vibe-shifts-changing-cultural-currents-episode-9--49169704https://api.spreaker.com/episode/49169704Wed, 23 Mar 2022 15:18:07 +0000FohrWelcome to Negronis with Nord. Today’s episode is about keeping up with cultural vibe shifts and an existential question: is shitposting dead? James covers how this vibe shift and cultural aesthetic change could play out, why film and camcorders are...611creator,culture,influencers,instagram,marketing,social,trend,vibefalsefullhttps://www.spreaker.com/episode/all-about-sephorasquad-2022-sephora-s-year-long-paid-ambassador-program-episode-8--49084066https://api.spreaker.com/episode/49084066Wed, 16 Mar 2022 15:53:03 +0000FohrToday’s episode is all about #SephoraSquad 2022, Sephora's year-long paid ambassador program! Tips for applying, the inside scoop on being a member, and more from our interviewees Ndeye Niang and Suzannah Tarkington.2100ambassador,beauty,creator,influencer,sephora,sephorasquadfalsefullhttps://www.spreaker.com/episode/business-tips-for-influencers-hiding-likes-going-beyond-the-brief-managing-your-manager-episode-7--49005225https://api.spreaker.com/episode/49005225Wed, 09 Mar 2022 17:00:06 +0000FohrToday’s episode covers three more tips to help influencers run their business – why you shouldn’t hike likes on sponsored content; going beyond the creative brief; & managing your manager or agent.643business,influencer,management,marketing,sponsor,tipsfalsefullhttps://www.spreaker.com/episode/5-simple-ways-to-run-a-better-business-as-an-influencer-episode-6--48923629https://api.spreaker.com/episode/48923629Wed, 02 Mar 2022 15:55:15 +0000FohrToday’s episode focuses on how to run your business as an influencer, build your career, and foster better relationships with brand partners.650advice,business,influencer,management,marketing,networking,relationships,tipsfalsefullhttps://www.spreaker.com/episode/why-shares-are-the-key-to-growing-your-social-following-episode-5--48844746https://api.spreaker.com/episode/48844746Wed, 23 Feb 2022 16:11:15 +0000FohrToday’s episode focuses on social sharing to help grow your following. What makes us want to share something? What makes something shareable? How can you achieve the ultimate engagement: shares? And more…500influencer,marketing,sharesfalsefullhttps://www.spreaker.com/episode/the-cost-of-influence-creator-burnout-setting-boundaries-client-retention-episode-4--48757830https://api.spreaker.com/episode/48757830Wed, 16 Feb 2022 15:12:19 +0000FohrToday’s episode focuses on an important topic: the cost of influence. James covers setting boundaries, taking care of your mental health, tips for retention, and more.723burnout,business,health,influencer,marketing,mental,retention,stressfalsefullhttps://www.spreaker.com/episode/donye-taylor-s-advice-for-influencers-creativity-passion-owning-your-audience-episode-3--48658973https://api.spreaker.com/episode/48658973Wed, 09 Feb 2022 15:20:12 +0000FohrWelcome to Negronis with Nord. Today’s episode features DonYe Taylor with some exciting news! DonYe shares her advice for influencers focusing on creativity, passion, and owning your audience.1550advice,creativity,influencer,marketing,tipsfalsefullhttps://www.spreaker.com/episode/the-lowdown-on-instagram-s-new-creator-features-episode-2--48630893https://api.spreaker.com/episode/48630893Mon, 07 Feb 2022 18:55:02 +0000FohrHow will Instagram’s new creator features affect influencers? And how should creators approach these tools? In this episode of Negronis with Nord, James shares his thoughts on the algorithm vs. a chronological feed, native Affiliate Marketing tools,...662advice,influencer,marketing,tipsfalsefullhttps://www.spreaker.com/episode/what-is-a-content-creator-and-are-they-different-from-influencers-episode-1--48630859
Today's episode includes the answers to: Where we’ve been, why we’re back, and what Negronis with Nord is about, what has changed in the last year and a half, and what is the main difference between an influencer and a content creator.]]>https://api.spreaker.com/episode/48630859Mon, 07 Feb 2022 18:53:23 +0000FohrWelcome to Fohr’s new video series serving you influencer marketing strategy and tips, Negronis with Nord! Today's episode includes the answers to: Where we’ve been, why we’re back, and what Negronis with Nord is about, what has changed in the...
Today's episode includes the answers to: Where we’ve been, why we’re back, and what Negronis with Nord is about, what has changed in the last year and a half, and what is the main difference between an influencer and a content creator.]]>588advertising,creator,influencer,marketingfalsefullhttps://www.spreaker.com/episode/the-return-of-khloe-kardashian-and-the-bedazzled-febreze-episode-9--40917378
Jumping right into questions, we speak to best practices on migrating audiences from one platform to another and then dive into strategies for the upcoming holiday season. Are you thinking about your holiday strategy yet? If not, you definitely should be.

Tune in to the full episode for the all the tea on Khloé K., and the answers to your questions! Make sure to DM us on Instagram @fohr.co for future episodes, and we'll see you soon.]]>https://api.spreaker.com/episode/40917378Tue, 15 Sep 2020 18:38:16 +0000FohrThis episode's #PostOfTheWeek brings us back to the infamous collab between none other than Khloé Kardashian and Febreze. Her first post with them was undoubtedly a miss, and James has even more to say about the return of the partnership. Jumping...
Jumping right into questions, we speak to best practices on migrating audiences from one platform to another and then dive into strategies for the upcoming holiday season. Are you thinking about your holiday strategy yet? If not, you definitely should be.

Tune in to the full episode for the all the tea on Khloé K., and the answers to your questions! Make sure to DM us on Instagram @fohr.co for future episodes, and we'll see you soon.]]>762falsefullhttps://www.spreaker.com/episode/social-media-social-justice-monetizing-content-insights-on-the-nord-negroni-episode-8--40799551
James dives into questions starting with an easy (but extremely important) one on his preferred ingredients for a Negroni. If you watched the show when it was * ***** **** ***** you know that this will always be an important topic. Next we dive into sponsored content in the age of social justice with an excerpt from the Fohr advisory board, how to creatively monetize your content, and the takeaways of "photodumps" v. in-real-time content during quarantine.

Listen to the full episode for the answers, and make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!]]>https://api.spreaker.com/episode/40799551Wed, 09 Sep 2020 14:30:08 +0000FohrThis week's episode kicks off with our Post of the Week from @guiltyofglitz_. We loved her creativity, artistry and ability to create an ad that was both on brand for her and a great product placement. James dives into questions starting with an...
James dives into questions starting with an easy (but extremely important) one on his preferred ingredients for a Negroni. If you watched the show when it was * ***** **** ***** you know that this will always be an important topic. Next we dive into sponsored content in the age of social justice with an excerpt from the Fohr advisory board, how to creatively monetize your content, and the takeaways of "photodumps" v. in-real-time content during quarantine.

Listen to the full episode for the answers, and make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!]]>974falsefullhttps://www.spreaker.com/episode/the-science-of-engagement-and-the-art-of-making-memes-episode-7--40639767marnie@fohr.co with questions for next week's episode!]]>https://api.spreaker.com/episode/40639767Tue, 01 Sep 2020 20:36:58 +0000FohrThis week's episode of #Fohrcast kicks off with one of our brand new features, Post of the Week. This week's sponsored content highlight goes to @jessicapettway for her creativity in featuring the product with beautiful and intentional imagery, and...marnie@fohr.co with questions for next week's episode!]]>501falsefullhttps://www.spreaker.com/episode/strategic-partnerships-education-in-the-feed-and-an-intentional-industry-episode-6--40491188
Of course, we also dive into questions. First, where do you draw the line with a brand that doesn't seem to be offering any more paid gigs? Second, what advice would you give to people trying to produce educational content on IG? And finally, how do you think 2020 has made the influencer marketing industry reevaluate or pivot on a larger scale?

Tune in to the full episode to find out. As always, make sure to email marnie@fohr.co, or DM us on IG @fohr.co with questions for next week's episode!]]>https://api.spreaker.com/episode/40491188Tue, 25 Aug 2020 20:58:43 +0000FohrFohrcast is back and it has a brand new element: sponsored post of the week. Each week, James will be breaking down a piece of sponsored content that really hits the mark, and explaining why it works so well. DM him at @jamesnord to submit posts for...
Of course, we also dive into questions. First, where do you draw the line with a brand that doesn't seem to be offering any more paid gigs? Second, what advice would you give to people trying to produce educational content on IG? And finally, how do you think 2020 has made the influencer marketing industry reevaluate or pivot on a larger scale?

Tune in to the full episode to find out. As always, make sure to email marnie@fohr.co, or DM us on IG @fohr.co with questions for next week's episode!]]>625falsefullhttps://www.spreaker.com/episode/the-art-and-science-of-selling-attention-episode-5--40375513
In a world where advertising is a business of selling attention, it’s also an art and a science. How have Instagram/Facebook (now including Reels), Snapchat, and TikTok all played a role respectively in that business? Further, what’s there to know about the art and science behind each product as digital vehicles for selling attention and screen time?

Last but certainly not least, what does it mean to monetize your following? Think Substack, Patreon, etc. Earning money through a subscription type model from your follower base: is that something what we should all be doing? Tune into the full episode to find out and hear more.]]>https://api.spreaker.com/episode/40375513Mon, 17 Aug 2020 22:12:34 +0000FohrWe’re back this week with Episode 5 of #Fohrcast, answering the pressing questions covering the industry’s latest. In a world where advertising is a business of selling attention, it’s also an art and a science. How have Instagram/Facebook (now...
In a world where advertising is a business of selling attention, it’s also an art and a science. How have Instagram/Facebook (now including Reels), Snapchat, and TikTok all played a role respectively in that business? Further, what’s there to know about the art and science behind each product as digital vehicles for selling attention and screen time?

Last but certainly not least, what does it mean to monetize your following? Think Substack, Patreon, etc. Earning money through a subscription type model from your follower base: is that something what we should all be doing? Tune into the full episode to find out and hear more.]]>1033falsefullhttps://www.spreaker.com/episode/gifting-and-ghosting-goal-setting-and-a-tiktok-acquisition-episode-4--40266730
Firstly, let’s talk about email etiquette. If a brand ghosts you after inviting you to participate in a gifting campaign, what’s the appropriate protocol for following up and staying on their radar? Second, what’s the secret to balancing being an influencer with having a full time job? Pro-tip: it’s all about setting your own unique goals. Lastly, what in the world is happening with TikTok? What would an American acquisition of the ByteDance-owned company mean for the app, and the future of the internet as we know it?

Make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!]]>https://api.spreaker.com/episode/40266730Tue, 11 Aug 2020 14:26:27 +0000FohrThis week’s episode of #Fohrcast is chock-full of advice and industry updates. Firstly, let’s talk about email etiquette. If a brand ghosts you after inviting you to participate in a gifting campaign, what’s the appropriate protocol for following up...
Firstly, let’s talk about email etiquette. If a brand ghosts you after inviting you to participate in a gifting campaign, what’s the appropriate protocol for following up and staying on their radar? Second, what’s the secret to balancing being an influencer with having a full time job? Pro-tip: it’s all about setting your own unique goals. Lastly, what in the world is happening with TikTok? What would an American acquisition of the ByteDance-owned company mean for the app, and the future of the internet as we know it?

Make sure to DM us on Instagram or email marnie@fohr.co with questions for next week's episode!]]>734falsefullhttps://www.spreaker.com/episode/1-in-10-million-the-tiktok-tea-and-how-to-talk-politics-episode-3--40129970https://api.spreaker.com/episode/40129970Mon, 03 Aug 2020 20:57:59 +0000FohrFohrcast, Episode 3: We're jumping right into your questions. First, what advice can we give to micro influencers on staying on the radar and getting deals, as brands continue to look for and rely on bigger players? Secondly, what's happening with...1222falsefullhttps://www.spreaker.com/episode/in-conversation-with-brittany-hennessy-episode-2--40006285https://api.spreaker.com/episode/40006285Mon, 27 Jul 2020 21:03:08 +0000FohrOur second episode of Fohrcast is a special one, to say the least. This week, James is in conversation with industry-renowned Brittany Hennessy of Carbon August. As we mentioned in our last post, you may know her as the author of a book that changed...2909falsefullhttps://www.spreaker.com/episode/we-re-back-and-mark-zuckerberg-surfs-episode-1--39954982https://api.spreaker.com/episode/39954982Fri, 24 Jul 2020 15:19:55 +0000FohrWe know you missed us, we missed you too. We’re back and better than before, but we still have Negronis and we still have Nord. Introducing Fohrcast: our weekly show on all things influencer marketing, hosted by James Nord.360falsefullhttps://www.spreaker.com/episode/in-conversation-with-ernest-james-episode-202--31462341This week’s episode of #ADrinkWithJames is a conversation between James Nord and Ernest James. @ernestbejames is the CEO and Founder of Noire Management, a diversity inclusive talent communications and marketing agency. In this episode, James and Ernest have an open dialogue about the ongoing struggle that Black voices have being heard in a White-dominant industry, and the role that marketing and communications agencies should play in the amplification of those voices.]]>https://api.spreaker.com/episode/31462341Wed, 17 Jun 2020 16:53:11 +0000FohrVerified This week’s episode of #ADrinkWithJames is a conversation between James Nord and Ernest James. @ernestbejames is the CEO and Founder of Noire Management, a diversity inclusive talent communications and marketing agency. In this episode, James...This week’s episode of #ADrinkWithJames is a conversation between James Nord and Ernest James. @ernestbejames is the CEO and Founder of Noire Management, a diversity inclusive talent communications and marketing agency. In this episode, James and Ernest have an open dialogue about the ongoing struggle that Black voices have being heard in a White-dominant industry, and the role that marketing and communications agencies should play in the amplification of those voices.]]>4873falsefullhttps://www.spreaker.com/episode/dr-daves-on-systemic-racism-moral-literacy-hope-for-the-future-episode-201--29026164
In this episode, John shares his wisdom with us on systemic racism in the United States, what steps need to be taken to understand white privilege and how to dismantle the system that upholds that privilege - by actively unlearning.]]>https://api.spreaker.com/episode/29026164Wed, 03 Jun 2020 17:01:38 +0000FohrThis week on the show we had the privilege of being in conversation with Dr. John Daves: principal, professor, and unending wealth of knowledge. We’re humbled to have the opportunity to use our platform to amplify his brilliant thought leadership, and...
In this episode, John shares his wisdom with us on systemic racism in the United States, what steps need to be taken to understand white privilege and how to dismantle the system that upholds that privilege - by actively unlearning.]]>3886falsefullhttps://www.spreaker.com/episode/the-next-ninety-with-matt-taylor--28559229https://api.spreaker.com/episode/28559229Thu, 28 May 2020 18:47:25 +0000FohrThe Next Ninety is Fohr's newest mini podcast, a sub-series of #ADrinkWithJames. In this series, Fohr CEO James Nord interviews thought leaders across all industries on "the next 90" days ahead (and the future in general), with specific regard to the...1613falsefullhttps://www.spreaker.com/episode/against-all-odds-episode-200--28380365https://api.spreaker.com/episode/28380365Tue, 26 May 2020 20:41:33 +0000FohrWe never thought we’d make it, but here we are. Four and half years of #ADrinkWithJames and we’re at episode 200. This week’s episode reflects back on how the show came to be, what’s changed since the beginning, the many things we’ve learned along the...3514falsefullhttps://www.spreaker.com/episode/the-duality-of-curiosity-episode-199--27691087https://api.spreaker.com/episode/27691087Mon, 18 May 2020 18:07:41 +0000FohrThis week’s episode of #ADrinkWithJames continues to pull on the thread of vision founded in observation, and observation being a product of creativity through curiosity. There are two distinctive sides to curiosity, though, and both are equally...997falsefullhttps://www.spreaker.com/episode/vision-through-observation-episode-198--27160212https://api.spreaker.com/episode/27160212Tue, 12 May 2020 14:30:45 +0000FohrThis week’s episode of #ADrinkWithJames is all about the importance of having a vision. The reason that people start following you in the first place is usually because they like your vision, your viewpoint, the specific lens through which you see the...936falsefullhttps://www.spreaker.com/episode/inspire-entertain-educate-episode-197--26696255https://api.spreaker.com/episode/26696255Mon, 04 May 2020 14:45:09 +0000FohrThis week’s episode of #ADrinkWithJames is about refocusing. Since the onset of COVID-19 we have been focusing on what is out of our control, what has changed as a result of this global crisis, and in general, staying the course. Now is the time to...1067falsefullhttps://www.spreaker.com/episode/the-art-of-the-negroni-episode-196--26210273
How should you be following up on invoices during COVID-19? What is the future of luxury travel and the travel industry as a whole going to look like after this pandemic? Should influencers be signing contracts right now? If so, what terms should be included?

Tune in to the full episode to hear James break down the answers to these questions, which touch on some of the industry's pressing issues during COVID-19. As always, make sure to send us questions for next week's episode!]]>https://api.spreaker.com/episode/26210273Mon, 27 Apr 2020 15:47:29 +0000FohrThis week's episode of #ADrinkWithJames kicks off with one of James' favorite topics (the art of true Negroni), recaps on the PPP loan program through the recent government stimulus, and dives into a few of your questions. How should you be...
How should you be following up on invoices during COVID-19? What is the future of luxury travel and the travel industry as a whole going to look like after this pandemic? Should influencers be signing contracts right now? If so, what terms should be included?

Tune in to the full episode to hear James break down the answers to these questions, which touch on some of the industry's pressing issues during COVID-19. As always, make sure to send us questions for next week's episode!]]>1130falsefullhttps://www.spreaker.com/episode/isolation-creation-en-provence-with-jamie-beck-episode-195--25811809https://api.spreaker.com/episode/25811809Mon, 20 Apr 2020 19:21:07 +0000FohrIn this week’s episode of #ADrinkWithJames we got to welcome back one of our favorite guest stars: Jamie Beck (@jamiebeck.co). Jamie is an industry renowned American photographer who left Manhattan to pursue personal photography in the South of...1629falsefullhttps://www.spreaker.com/episode/using-the-covid-19-loans-to-your-advantage-episode-194--25503547https://api.spreaker.com/episode/25503547Tue, 14 Apr 2020 22:15:51 +0000FohrThis week's episode of #ADrinkWithJames is all about the CARES Act and its relationship to influencers.1106falsefullhttps://www.spreaker.com/episode/fohr-free-and-other-updates-episode-193--24898806https://blog.fohr.co/post/2020/4/2/free-month We are committed to doing what we can in these unprecedented times, and hope this helps as a start.

In this episode we continue to answer the questions that we’ve been receiving around Influence in the time of COVID-19. Some of the topics discussed this week include: extending deadlines and receiving payment, focusing on communities versus partnerships, and the future of influencer marketing beyond COVID-19.

Don't forget to send us your questions for next week's episode!]]>https://api.spreaker.com/episode/24898806Mon, 06 Apr 2020 21:24:33 +0000FohrThis week’s episode of #ADrinkWithJames kicks off with a very special announcement that we pushed live on April 2: We made Fohr free, for a month. To learn more, head to https://blog.fohr.co/post/2020/4/2/free-month We are committed to doing what we...https://blog.fohr.co/post/2020/4/2/free-month We are committed to doing what we can in these unprecedented times, and hope this helps as a start.

In this episode we continue to answer the questions that we’ve been receiving around Influence in the time of COVID-19. Some of the topics discussed this week include: extending deadlines and receiving payment, focusing on communities versus partnerships, and the future of influencer marketing beyond COVID-19.

Don't forget to send us your questions for next week's episode!]]>716falsefullhttps://www.spreaker.com/episode/reading-the-room-episode-192--24688966
Above all else, this is the time for both brands and influencers alike to be thinking about their communities. We are all figuring this out one day at a time, together.
Are there more deals during this pandemic or less? How are people handling content creation in one’s apartment? Are #ads disrespectful? What are the best ways to use IG lives? Tune in to the full episode to hear these expanded upon.]]>https://api.spreaker.com/episode/24688966Tue, 31 Mar 2020 22:26:07 +0000FohrThis week’s episode of #ADrinkWithJames was centered around answering as many of your questions on best practices for influencers during COVID-19. Above all else, this is the time for both brands and influencers alike to be thinking about their...
Above all else, this is the time for both brands and influencers alike to be thinking about their communities. We are all figuring this out one day at a time, together.
Are there more deals during this pandemic or less? How are people handling content creation in one’s apartment? Are #ads disrespectful? What are the best ways to use IG lives? Tune in to the full episode to hear these expanded upon.]]>833falsefullhttps://www.spreaker.com/episode/strategies-for-dealing-with-covid-19-episode-191--24226551https://api.spreaker.com/episode/24226551Mon, 23 Mar 2020 22:40:30 +0000FohrComing to you live from FL, Fohr CEO James Nord answers the questions that you’ve sent us regarding influence in the time of COVID-19. Should influencers be doing things to help small businesses? Absolutely. Should you be adjusting your rates...854falsefullhttps://www.spreaker.com/episode/special-report-covid-19-episode-190--23839390https://api.spreaker.com/episode/23839390Fri, 13 Mar 2020 19:23:46 +0000FohrWe interrupt our regularly scheduled programming to bring you a special report of #ADrinkWithJames. In this episode Fohr CEO James Nord addresses something that is on all of our minds: the myriad of changes to come from COVID-19 and the general...946falsefullhttps://www.spreaker.com/episode/bedazzle-your-content-better-than-khloe-kardashian-episode-189--23680509https://api.spreaker.com/episode/23680509Mon, 09 Mar 2020 17:27:14 +0000FohrThis week's episode talks about good versus bad influencer marketing campaigns - inspired by learnings from Khloe Kardashian's (literally) bedazzled content with Febreze last week. The takeaway pillars for a successful campaign are to 1) bridge any...1079falsefullhttps://www.spreaker.com/episode/everything-you-need-to-know-about-instagram-stories-episode-188--23414068https://api.spreaker.com/episode/23414068Tue, 03 Mar 2020 04:34:11 +0000FohrInstagram stories: How important are they, really? How often should you post them? As an influencer, how much should your sponsored stories tie into your personal brand? This week’s episode answers all of those questions and features Fohr’s VP of...2328falsefullhttps://www.spreaker.com/episode/how-to-create-content-that-drives-action-episode-187--23138586https://api.spreaker.com/episode/23138586Mon, 24 Feb 2020 15:53:50 +0000FohrThis week, our CEO James Nord talks about building a creative vision, counter-pitching a creative brief, and driving action when creating a post for a brand.1161falsefullhttps://www.spreaker.com/episode/5-tactics-to-improve-engagement-and-prevent-fake-engagement-a-drink-with-james-episode-186--22875567https://api.spreaker.com/episode/22875567Mon, 17 Feb 2020 15:00:12 +0000FohrThis week our CEO James Nord talks to us about spotting fake engagement. He goes into whether or not you should care and what brands are increasingly using at a performance metric.1146falsefullhttps://www.spreaker.com/episode/vine-returns-as-byte-how-to-use-micro-influencers-and-wow-at-work-a-drink-with-james-episode-185--22523574https://api.spreaker.com/episode/22523574Mon, 10 Feb 2020 14:00:04 +0000FohrIn this episode of A Drink with James, our CEO James Nord give us his hot take on the new Byte app. He also talks to us about how we at Fohr think about using micro-influencers and finally, how to stand out in a professional setting.1257falsefullhttps://www.spreaker.com/episode/instagrams-usage-ban-follower-growth-rates-unrealistic-brand-expectations-a-drink-with-james-184--22372008https://api.spreaker.com/episode/22372008Mon, 03 Feb 2020 17:19:44 +0000FohrIn this episode of A Drink with James, our CEO James Nord gives a hot take on Instagram temporarily blocking your usage of the app due to higher activity, what a healthy follower growth rate is, and how to deal with the current state of a brands...1352falsefullhttps://www.spreaker.com/episode/instagram-alternatives-leveraging-demographics-bespoke-content-a-drink-with-james-episode-183--22123928https://api.spreaker.com/episode/22123928Mon, 27 Jan 2020 15:39:24 +0000FohrIn this episode of A Drink with James, our CEO James Nord talks about how to report on your audience demographics, even when it's unfavorable for the brand you're trying to work with; the importance of picking the right content format for the platform...1385falsefullhttps://www.spreaker.com/episode/how-ftc-helps-influencers-product-focus-groups-faking-engagement-episode-182--21921410
Creators have a superpower – they have total access to the consumers’ thoughts and opinions via their platforms. So brands are starting to tap into that superpower, taking the temperature before releasing products so that when they do, those products will be hot. By pulling macros into the development process early, and including micro and mid-tier influencers in product testing, brands are doing just that.

In this episode of A Drink with James we dive a little into the FTC guidelines, including influencers in product development and listen to what James has to say about fighting follower fraud in influencer marketing.]]>https://api.spreaker.com/episode/21921410Fri, 24 Jan 2020 01:59:22 +0000FohrInfluencers are beginning to do more than inspire people and market brands. Now more than ever influencers are creating their own brands, and are impacting what brands are selling. Creators have a superpower – they have total access to the...
Creators have a superpower – they have total access to the consumers’ thoughts and opinions via their platforms. So brands are starting to tap into that superpower, taking the temperature before releasing products so that when they do, those products will be hot. By pulling macros into the development process early, and including micro and mid-tier influencers in product testing, brands are doing just that.

In this episode of A Drink with James we dive a little into the FTC guidelines, including influencers in product development and listen to what James has to say about fighting follower fraud in influencer marketing.]]>751falsefullhttps://www.spreaker.com/episode/looking-ahead-to-2020-manifesting-growth-year-long-partnerships-episode-181--21683037https://api.spreaker.com/episode/21683037Tue, 14 Jan 2020 18:06:53 +0000FohrIn this episode of A Drink with James, Fohr CEO James Nord looks back on 2019 before looking ahead to 2020, posting year in reviews, how to get a big growth year, and data privacy.1500falsefullhttps://www.spreaker.com/episode/a-conversation-with-danielle-bernstein-weworewhat-a-drink-with-james-episode-180--21417735https://api.spreaker.com/episode/21417735Mon, 06 Jan 2020 23:39:32 +0000FohrOG influencer Danielle Bernstein of WeWoreWhat needs no introduction. In Episode 180 of A Drink With James, she sits down with Fohr CEO James Nord to discuss taking risks, what people get wrong about her, and building her tech company, Moe.1754falsefullhttps://www.spreaker.com/episode/reflections-on-the-decade-the-relevance-of-blogs-and-talking-politics-with-thereclaimed-a-drink-with-james-episode-179--21014413⁠
A big THANK YOU goes out to everyone who watched or listened to A Drink with James this year. It’s been the biggest year yet, and we couldn’t do it without you. James (and the team) signing off for A Drink with James in 2019, we’ll see you in 2020!]]>https://api.spreaker.com/episode/21014413Mon, 23 Dec 2019 22:35:47 +0000FohrIt’s here, the final Drink with James of the year (and the decade)! Fohr CEO James Nord talks about the main thing you should be focused on next year, how can we push influencers to create content in a way that is driving people through to action, the...⁠
A big THANK YOU goes out to everyone who watched or listened to A Drink with James this year. It’s been the biggest year yet, and we couldn’t do it without you. James (and the team) signing off for A Drink with James in 2019, we’ll see you in 2020!]]>2238falsefullhttps://www.spreaker.com/episode/how-should-influencers-approach-their-business-a-drink-with-james-episode-178--20806540https://api.spreaker.com/episode/20806540Mon, 16 Dec 2019 23:44:12 +0000FohrHow are you providing value at every interaction? Our host, James Nord asks this question and more in a very targeted episode of A Drink with James focusing purely on how influencers should be approaching their accounts, and their business, moving...1049falsefullhttps://www.spreaker.com/episode/holiday-partnerships-working-with-experts-influencers-speaking-on-politics-a-drink-with-james-episode-177--20628564https://api.spreaker.com/episode/20628564Tue, 10 Dec 2019 18:13:13 +0000FohrIn a Drink with James Episode 177, Fohr CEO James Nord introduces our “State of Instagram Influencer Marketing 2020” report, the first report of it’s kind. He also speaks on how Jess Kirby leveraged Fohr’s testimonial feature to land her a big brand...1347falsefullhttps://www.spreaker.com/episode/ten-ways-to-ace-your-next-brand-partnership-a-drink-with-james-episode-176--20438144https://api.spreaker.com/episode/20438144Mon, 02 Dec 2019 23:39:12 +0000FohrFohr CEO James Nord shakes it up by breaking down the ten best ways to absolutely ace your next brand partnership. You don’t want to miss this.1158falsefullhttps://www.spreaker.com/episode/business-owners-automation-in-feed-post-frequency-and-growth-a-drink-with-james-episode-175--20262647https://api.spreaker.com/episode/20262647Mon, 25 Nov 2019 20:04:15 +0000FohrOn episode 175 of A Drink With James, Fohr CEO James Nord shares his thoughts on influencers as small business owners, automating influencer marketing, in-feed post frequency and the relationship between post frequency and growth.1280falsefullhttps://www.spreaker.com/episode/validating-through-gifting-throwing-public-shade-blogger-advice-a-drink-with-james-episode-174--20121227https://api.spreaker.com/episode/20121227Tue, 19 Nov 2019 21:19:20 +0000FohrIn this week’s episode, Fohr CEO James Nord shares his thoughts on gifting campaigns, throwing shade at brands on social, and addresses an article giving advice for fashion bloggers.1708falsefullhttps://www.spreaker.com/episode/a-conversation-with-mekanism-ceo-jason-harris-episode-173--19976609https://api.spreaker.com/episode/19976609Mon, 11 Nov 2019 19:16:19 +0000FohrIn this special episode, Fohr CEO James Nord sits down with Jason Harris, president and CEO of Mekanism, a creative agency based in San Francisco. From his book, The Soulful Art of Persuasion, Jason shares the four principles of building trust:...3281falsefullhttps://www.spreaker.com/episode/getting-started-on-tiktok-future-of-influencer-marketing-unboxing-a-drink-with-james-episode-172--19844512
Follow Krista:
https://www.instagram.com/kristarobertso/]]>https://api.spreaker.com/episode/19844512Mon, 04 Nov 2019 20:36:18 +0000FohrThis episode of A Drink with James has it all! Fohr CEO James Nord is joined by Krista Roberson to discuss how she got her start on Tiktok and her advice to influencers who are looking to start an account. He also gives his best practices on how...
Follow Krista:
https://www.instagram.com/kristarobertso/]]>1608falsefullhttps://www.spreaker.com/episode/fwrd-x-givenchy-giveaway-instagram-reach-better-engagement-rates-a-drink-with-james-episode-171--19734643https://api.spreaker.com/episode/19734643Mon, 28 Oct 2019 17:03:39 +0000FohrFohr CEO James Nord talks about the FWRD x Givenchy giveaway, how it can affect influencers in general, Instagram reach, and how to get good engagement when you post.848falsefullhttps://www.spreaker.com/episode/inflating-view-counts-agents-and-managers-travel-influencers-a-drink-with-james-episode-170--19617397https://api.spreaker.com/episode/19617397Mon, 21 Oct 2019 20:08:37 +0000FohrFohr CEO James Nord explains Facebook's fine for inflating view counts, why it matters, and what influencers should take away. He also talks about the ideal relationship with agents or managers plus the biggest pitfalls of being a travel influencer.1252falsefullhttps://www.spreaker.com/episode/instagram-app-updates-investing-in-digital-products-brand-roles-a-drink-with-james-episode-169--19506542https://api.spreaker.com/episode/19506542Mon, 14 Oct 2019 20:38:58 +0000FohrFohr CEO James Nord talks about Instagram’s latest updates (even those rumored to be released) and the role brands should play in shaping an influencer’s content. Fashion influencer @tezza sits down to discuss her app and the rising trend of...1958falsefullhttps://www.spreaker.com/episode/perfect-photos-hiding-likes-sponsored-vs-organic-endorsements-a-drink-with-james-episode-168--19390118https://api.spreaker.com/episode/19390118Mon, 07 Oct 2019 16:56:20 +0000FohrThis week, Fohr CEO James Nord talks about Instagram's impact in pushing us to find the "perfect photo" and how every platform seems to be hiding likes now. He also shares his thoughts on the age-old influencer adage: "Not sponsored—I just love it."948falsefullhttps://www.spreaker.com/episode/impact-of-hiding-likes-best-influencer-qualities-brand-harassment-a-drink-with-james-episode-167--19294995https://api.spreaker.com/episode/19294995Mon, 30 Sep 2019 18:51:14 +0000FohrFohr CEO James Nord delves into the results of Instagram hiding likes in Australia, what we at Fohr look for in a good influencer partner, and what to do if you feel harassed by a brand. He also recaps some of the insight he heard from a recent talk...1502falsefullhttps://www.spreaker.com/episode/on-the-streets-of-nyfw-influencer-responsibility-swipe-up-feature-a-drink-with-james-episode-166--19216703https://api.spreaker.com/episode/19216703Tue, 24 Sep 2019 17:37:51 +0000FohrFohr CEO James Nord discusses knockoff products, renewing your passion, and the swipe up feature. Bonus segment: Fohr Marketing Director Tim Jeffreys takes to the streets to interview the people of NYFW.1429falsefullhttps://www.spreaker.com/episode/a-conversation-with-casey-quigley-goode-a-drink-with-james-episode-165--19129100https://api.spreaker.com/episode/19129100Tue, 17 Sep 2019 16:10:33 +0000FohrFor this special episode, Fohr CEO James Nord is joined by LA-based content creator Casey “Quigley” Goode of @officiallyquigley. Their conversation covers many topics—from the details of content creation to the big picture of adding value to the...3162falsefullhttps://www.spreaker.com/episode/nyfw-engagement-rates-facebook-conspiracy-theory-kacey-musgraves-a-drink-with-james-episode-164--19050959https://api.spreaker.com/episode/19050959Mon, 09 Sep 2019 19:42:03 +0000FohrFohr CEO James Nord shares the insights we found on engagement rates during NYFW. He also addresses a popular Facebook conspiracy and what we can learn from Kacey Musgraves’s small business endorsement on Instagram. We also circle back on the fried...1862falsefullhttps://www.spreaker.com/episode/fried-chicken-sandwiches-holiday-planning-remotely-covering-nyfw-a-drink-with-james-episode-163--18990766https://api.spreaker.com/episode/18990766Tue, 03 Sep 2019 19:19:46 +0000FohrFohr CEO James Nord discusses fried chicken sandwiches and what we can learn from other Internet phenomena, cutting to a conversation with Grace Atwood who recently went viral with a $30 Amazon nightgown. James also shares how you can be proactive and...2178falsefullhttps://www.spreaker.com/episode/bonus-a-drink-with-james-live-at-fohr-u-8-28--18992581https://api.spreaker.com/episode/18992581Tue, 03 Sep 2019 16:58:00 +0000FohrFohr CEO James Nord moderates a session on the most popular topics from our show. Think questions on brand partnerships, content creation, and much more. Caitlyn Warakomski, Vic Styles, and Drew Jessup share their insights and advice as full-time...3756falsefullhttps://www.spreaker.com/episode/using-your-platform-for-good-seeking-mentorship-engagement-rates-a-drink-with-james-episode-162--18921807https://api.spreaker.com/episode/18921807Mon, 26 Aug 2019 20:59:07 +0000FohrFohr CEO James Nord reflects on the recent trip he and three content creators took with Concern Worldwide to Bangladesh. He also answers questions on seeking mentorship from talent managers and on our post about engagement rates.1561falsefullhttps://www.spreaker.com/episode/unsolicited-gifting-image-permissions-tumblr-acquisition-a-drink-with-james-episode-161--18858451https://api.spreaker.com/episode/18858451Mon, 19 Aug 2019 18:44:49 +0000FohrFohr CEO James Nord kicks off the episode with a few words on NYFW coming up next month. He discusses how influencers should handle unsolicited gifting and what to do if a brand uses your image without permission. Finally, with Tumblr being acquired...1621falsefullhttps://www.spreaker.com/episode/getting-brand-attention-aligning-values-using-influence-for-good-a-drink-with-james-episode-160--18800521https://api.spreaker.com/episode/18800521Mon, 12 Aug 2019 20:33:12 +0000FohrJames shares innovative ways influencers can get brands’ attention, what to do when brand-influencer morals don’t align, and how to use your influence for good.1810falsefullhttps://www.spreaker.com/episode/reposting-instagram-stories-fohr-influencer-profiles-usage-rights-a-drink-with-james-episode-159--18730427https://api.spreaker.com/episode/18730427Mon, 05 Aug 2019 17:06:28 +0000FohrFohr CEO James Nord shows us how to repost Instagram Stories that give value to audiences, what you can do to update your Fohr influencer profile, and how you should think about photo usage rights.1340falsefullhttps://www.spreaker.com/episode/instagram-saves-as-a-metric-editorial-content-hiding-likes-a-drink-with-james-episode-158--18668201https://api.spreaker.com/episode/18668201Mon, 29 Jul 2019 16:59:28 +0000FohrFohr CEO James Nord discusses how to use Instagram Saves as a performance metric. He also gives his thoughts on editorial content and revisits the topic of Instagram hiding Like counts.1591falsefullhttps://www.spreaker.com/episode/pre-launch-hype-anti-bullying-on-instagram-nyt-article-a-drink-with-james-episode-157--18613900https://api.spreaker.com/episode/18613900Mon, 22 Jul 2019 18:28:47 +0000FohrIn A Drink with James episode 157, Fohr CEO James Nord discusses ways you can hype up a product launch (even if you can’t post beforehand). He also gives his thoughts on Instagram’s new anti-bullying features and on Kevin Roose’s New York Times...1821falsefullhttps://www.spreaker.com/episode/influencer-engagement-rate-differences-relevance-in-your-industry-a-drink-with-james-episode-156--18592662https://api.spreaker.com/episode/18592662Mon, 15 Jul 2019 17:58:00 +0000FohrJames shares ways influencers can talk about low engagement rates, plus the difference between influencers and content creators. He also discusses how brands can tell if influencer marketing is relevant to their industries.1617falsefullhttps://www.spreaker.com/episode/the-importance-of-stories-and-storytelling-a-drink-with-james-episode-155--18493150547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5d23a6a7ec861b0001363b02Mon, 08 Jul 2019 20:28:03 +0000FohrIn this special episode of A Drink with James, Fohr CEO James Nord gives his thoughts on all aspects of storytelling. Taken from key excerpts from his keynote at Fohr's recent brand conference, James goes in-depth on three different points regarding...1449falsefullhttps://www.spreaker.com/episode/viral-instagram-proposal-pitching-to-brands-ads-on-explore-tab-a-drink-with-james-episode-154--18445028547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5d1bab2c6cdb580001308b9aTue, 02 Jul 2019 19:08:52 +0000FohrFohr CEO James Nord gives tips on retaining your audience and how you should proactively pitch brands. He also discusses @fashionambitionist’s viral Instagram proposal and Instagram’s new Explore page ads.1400falsefullhttps://www.spreaker.com/episode/a-conversation-with-patrick-janelle-aguynamedpatrick-a-drink-with-james-episode-153--18379147547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5d1291378b80010001585350Tue, 25 Jun 2019 21:26:45 +0000FohrIn this very honest and real conversation, Fohr CEO James Nord is joined by Patrick Janelle and they have a very candid conversation about many things including the Instagram algorithm, why (and how) Patrick's getting into YouTube, how he is planning...3350falsefullhttps://www.spreaker.com/episode/responding-to-all-dms-creator-profile-switch-bilingual-content-a-drink-with-james-episode-152--18301356547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5d0803bb1a388900015004f6Mon, 17 Jun 2019 21:47:38 +0000FohrIn Episode 152, Fohr CEO James Nord gives his thoughts on whether (and how) you should be responding to every direct message, should you be switching to the new creator profiles, and how we are working with influencers who have bilingual content.1169falsefullhttps://www.spreaker.com/episode/creating-engaging-content-consistency-in-photos-and-more-a-drink-with-james-episode-19--18592815https://api.spreaker.com/episode/18592815Mon, 17 Jun 2019 21:25:00 +0000FohrIn Episode 19 of A Drink with James, James Nord gets philosophical about engagement on social media, he discusses the importance of consistent photography, and talks about how to grow your following outside of your own channels.618falsefullhttps://www.spreaker.com/episode/getting-brand-deals-overcoming-doubt-fashion-week-a-drink-with-james-episode-18--18592813https://api.spreaker.com/episode/18592813Fri, 14 Jun 2019 21:25:00 +0000FohrIn Episode 18 of A Drink with James, James Nord talks about how to negotiate deals with brands if your blog audience is bigger than your social media audience, he gives advice on how to not compare yourself to other bloggers who are growing faster...722falsefullhttps://www.spreaker.com/episode/joining-fohr-card-putting-out-video-content-hiring-pr-agencies-a-drink-with-james-episode-17--18592812https://api.spreaker.com/episode/18592812Fri, 14 Jun 2019 21:25:00 +0000FohrIn Episode 17 of A Drink with James, James Nord talks about whether or not you should hire a PR agency, when the best time to join Fohr Card is, and when you should start putting out videos content.652falsefullhttps://www.spreaker.com/episode/staying-authentic-alternative-revenue-sources-a-drink-with-james-episode-16--18592811https://api.spreaker.com/episode/18592811Fri, 14 Jun 2019 21:24:00 +0000FohrIn Episode 16 of A Drink with James, James Nord talks about being honest and authentic with your audience, alternative ways of revenue for influencers, and what social channels influencers should focus on.787falsefullhttps://www.spreaker.com/episode/a-conversation-with-taylor-lorenz-taylorlorenz-a-drink-with-james-episode-151--18231796547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5cfeaa167046cc0001aec3c2Mon, 10 Jun 2019 22:08:19 +0000FohrIn episode 151 of A Drink with James, Fohr CEO James Nord sits down with Taylor Lorenz, Staff Writer at The Atlantic. For the past few months, she’s become one of the go-to reporters covering the influencer space and online youth culture. It may come...3748falsefullhttps://www.spreaker.com/episode/converting-posts-to-sales-instagram-shopping-designing-products-a-drink-with-james-episode-150--18162465547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5cf56d71a53d7b0001e1cf08Mon, 03 Jun 2019 19:36:03 +0000FohrIn Episode 150 of A Drink with James, Fohr CEO gives his thoughts on two very different results for two influencers who created and sold their own products, he gives his thoughts on Instagram's latest shopping feature, and he discusses how to maintain...1892falsefullhttps://www.spreaker.com/episode/everything-you-need-to-know-about-gifting-campaigns-start-to-finish-a-drink-with-james-episode-149--18103270547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ced57cbe79c7017e2688576Tue, 28 May 2019 15:47:35 +0000FohrWe’ve been getting a lot of questions about gifting, both from brands and influencers, so we decided to make an entire episode around it. Fohr CEO James Nord discusses the relevance and importance of doing them, to actually the ins and outs of...1280falsefullhttps://www.spreaker.com/episode/a-conversation-with-grace-atwood-graceatwood-a-drink-with-james-episode-148--18024523547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ce2bf5d98db4300018d960bMon, 20 May 2019 14:58:29 +0000FohrIn Episode 148 of A Drink with James, Fohr CEO James Nord sits down with Grace Atwood, the founder, and voice behind The Stripe. Grace's position is the market is quite unique. It's hard to believe, but her Instagram isn't her top priority, behind her...4195falsefullhttps://www.spreaker.com/episode/instagram-removes-likes-in-canada-staying-relevant-stealing-ideas-a-drink-with-james-episode-147--17852521547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5cd08eb7971a18367bf775d1Mon, 06 May 2019 19:52:40 +0000FohrFohr CEO James Nord gives his thoughts on Instagram testing out the removal of likes on posts in Canada, how to stay relevant as tastes change, and he gives his thoughts on how to deal with people who rip off your ideas without crediting.1359falsefullhttps://www.spreaker.com/episode/hiding-like-counts-younger-instagram-users-igtv-metrics-a-drink-with-james-episode-146--17782863547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5cc7770ce5e5f0af2297d69bMon, 29 Apr 2019 22:17:46 +0000FohrFohr CEO James Nord gives his opinions on the possibility of Instagram hiding like counts, the implications of younger Instagram users purging their followers, and what IGTV metrics you should focus on.1415falsefullhttps://www.spreaker.com/episode/a-conversation-with-chloe-morello-chloemorello-a-drink-with-james-episode-145--17725648547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5cbf6700104c7bdb85537673Tue, 23 Apr 2019 19:36:11 +0000FohrFohr CEO James Nord sits down in Los Angeles with Australian Youtuber and content creator Chloe Morello. They have a wide-ranging conversation about Chloe's recent move to Los Angeles, how she is thinking about Instagram and YouTube (and how that's...3114falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-144--17651073547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5cb4d66053450a28693da7f3Mon, 15 Apr 2019 21:47:03 +0000FohrIn Episode 144 of A Drink with James, Fohr CEO James Nord gives his thoughts on why he thinks there is so much anger towards influencers as a career, how to communicate organic posts in a real way an effective way, and how to get the most out of brand...1415falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-143--17608620547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5cabb38c24a694c4c2a3c3ddThu, 11 Apr 2019 21:58:54 +0000FohrCEO James Nord discusses live-streaming, evaluating originality, and how to get the most out of your meetings and partnerships.1139falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-142--17502700547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ca270d8fa0d6040e5f7f789Mon, 01 Apr 2019 22:11:14 +0000FohrIn Episode 142 of A Drink with James, Fohr CEO James Nord talks about how we at Fohr are using saves as a "super like" metric, how to stay on a brands radar even if you aren't currently in a brand partnership with them, and he gives some overall...1195falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-141--17435053547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c992d85f4e1fcb70610e00aMon, 25 Mar 2019 19:40:41 +0000FohrIn Episode 141 of A Drink with James, Fohr CEO James Nord gives his best practices for responding to DMs (both influencers and brands), when and how to overdeliver assets for campaigns, and what his opinions are surrounding swearing on social.1275falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-140--17360119547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c8faddb0852295f1fed2d00Mon, 18 Mar 2019 14:45:43 +0000FohrIn Episode 140 of A Drink with James, Fohr CEO James Nord gives his thoughts on best practices on maximizing the quality of your sponsored Instagram Stories, he gives some advice for niche influencers (and non-niche influencers), and he shares how to...1284falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-139--17289177547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c8673869140b78afbe93705Mon, 11 Mar 2019 14:45:24 +0000FohrIn Episode 139, Fohr CEO James Nord gives his thoughts on how to find the right balance between not sharing enough and sharing too much on Instagram stories, how to grow when you feel like you're just not getting seen, and whether he thinks brands...1276falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-138--17220642547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c7d558824a694cb3c5fce99Mon, 04 Mar 2019 16:47:19 +0000FohrIn Episode 138 of A Drink with James, Fohr CEO James Nord gives his thoughts on how you can optimize your sponsored Instagram Stories, he follows up on the difference between letting your passion dictate your content (not your engagement rates), and...1114falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-137--17144971
The conversation goes over so many topics: from Julia and Thomas's start to growing Gal Meets Glam to over one million, to concept and creation of their own collection. It's easy to see how they became as successful as they are, as they wear their passion on their sleeve. This quickly became one of our best conversations ever. We cut them off at just over an hour, and we know they could have kept going. Hope you enjoy this entertaining and informative conversation with two of the industry's best!]]>547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c740a5a1905f49582f6584dMon, 25 Feb 2019 15:36:05 +0000FohrIn Episode 137 of A Drink with James, Fohr CEO James Nord is joined by the dynamic duo behind Gal Meets Glam, Julia Engel and Thomas Berolzheimer. The conversation goes over so many topics: from Julia and Thomas's start to growing Gal Meets Glam to...
The conversation goes over so many topics: from Julia and Thomas's start to growing Gal Meets Glam to over one million, to concept and creation of their own collection. It's easy to see how they became as successful as they are, as they wear their passion on their sleeve. This quickly became one of our best conversations ever. We cut them off at just over an hour, and we know they could have kept going. Hope you enjoy this entertaining and informative conversation with two of the industry's best!]]>4240falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-136--17077634547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c6b08db4e17b627482ff9d2Mon, 18 Feb 2019 19:36:40 +0000FohrIn Episode 136 of A Drink with James, filmed at Center Bar in Columbus Circle, Fohr CEO James Nord gives his opinion on the single most important KPI when it comes to influencer marketing, he gives advice for someone hesitant to be vulnerable on...1076falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-135--17054279547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c61d9ece4966b849c9142ceMon, 11 Feb 2019 20:25:15 +0000FohrIn A Drink with James Episode 135, Fohr CEO James Nord gives his thoughts on whether or not there are peaks for influencers, how to find a balance between types of content that you are posting, and he gives his opinion on how he sees artificial...1302falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-134--17054280547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c585f01ec212dc059596445Mon, 04 Feb 2019 15:51:38 +0000FohrIn Episode 134 of A Drink with James, Fohr CEO James Nord gives some insightful information about how to find inspiration, he gives his best pitching tips, and he gives his opinion on "filler" content on Instagram.1646falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-133--17054281547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c4f290e4ae237479fbdb077Mon, 28 Jan 2019 16:11:14 +0000FohrIn Episode 133 of A Drink with James, Fohr CEO James Nord gives his thoughts about the Fyre Festival Documentary and its implications on influencers, he discusses if it's possible to maintain privacy while being an influencer, and he gives his...1362falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-132--17054283547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c478ccc7924e8130fa79767Tue, 22 Jan 2019 21:39:01 +0000FohrIn A Drink with James Episode 132, Fohr CEO James Nord gives his thoughts on how to figure out if it's time to move on from being an influencer, he gives his opinion on who he thinks the brand leaders are in the space, and he gives his thoughts on the...1631falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-131--17054284547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c3cbe6d88251b8b3c7ad936Mon, 14 Jan 2019 16:57:52 +0000FohrIn episode 131 of A Drink With James, Fohr CEO James Nord discusses the right time to start a YouTube channel and how social media has impacted society. He also talks about following and unfollowing as a method of growth (spoiler: it doesn’t work).1092falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-130--17054285547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c337749032be4a30984da78Mon, 07 Jan 2019 16:15:22 +0000FohrIn A Drink with James episode 130, Fohr CEO James Nord gives his prediction on where he thinks influencer marketing is going in 2019, how to optimize Instagram Story content, and whether or not you should be boosting top performing content.1528falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-129--17054294547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c1a66f803ce64fa6be74d7aWed, 19 Dec 2018 15:44:46 +0000FohrIn A Drink with James Episode 129, Fohr CEO James Nord reflects on what he's learned in 2018, whether or not you should be asking your followers about the types of posts they want to see, and when the best posting times are on Instagram. This is our...1437falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-128--17054295547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c0e8d4803ce6433b490c9a7Mon, 10 Dec 2018 16:02:27 +0000FohrIn A Drink with James Episode 128, Fohr CEO James Nord answers the many questions we've had about engagement percentages and averages (and even how to calculate it). He also discusses the future of YouTube sponsorships and brand deals, and how to be a...1081falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-127--17054298547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5c054e14b8a04573f3801b30Mon, 03 Dec 2018 15:39:51 +0000FohrIn Episode 127 of A Drink with James, Fohr CEO James Nord discusses changes in 2019 influencer rates, how to properly do an unboxing video, and he gives his thoughts on the status of hashtags.959falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-126--17054296547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5bfd68632b6a28d7b07755f6Tue, 27 Nov 2018 15:54:58 +0000FohrIn Episode 126 of A Drink with James, Fohr CEO James Nord gives his advice on how to increase your holiday presence, he discusses some findings from when we visited Instagram HQ last week, and he talks about how to increase your Instagram Story...1366falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-125--17054297547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5bf336451ae6cf04df64d930Mon, 19 Nov 2018 22:17:45 +0000FohrIn Episode 125 of A Drink with James, Fohr CEO James Nord talks about why brands choose certain influencers, how to navigate a relationship with an influencer whose engagement doesn’t match their follower count, and what to do when you feel like...1206falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-124--17054300547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5beaf6156d2a73d097448149Tue, 13 Nov 2018 16:06:39 +0000FohrIn Episode of 124 of A Drink with James, Fohr CEO James Nord has a very in-depth conversation with Tezza and Cole Herrmann. @tezza has experienced some of the highest growth we've seen in 2018 (and has been mentioned on A Drink with James nearly every...3281falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-123--17054299547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5be095182b6a28b8d963459eMon, 05 Nov 2018 19:10:09 +0000FohrIn Episode 123 of A Drink with James, Fohr CEO James Nord (dressed up as author F. Scott Fitzgerald for Halloween) gives his thoughts on "new" influencers breaking into the scene, improving your reach and getting it verified by Fohr, and the best way...914falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-122--17054301547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5bd7492353450ad68f389909Mon, 29 Oct 2018 17:56:02 +0000FohrIn Episode 122 of A Drink with James, Fohr CEO James Nord gives his thoughts on how you can improve engagement by engaging with others, where is sees the future of influencers going, and how to stay grounded while being an influencer.1101falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-121--17054303547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5bcf864ae79c70baf959cae2Tue, 23 Oct 2018 20:42:40 +0000FohrIn Episode 121 of A Drink with James, Fohr CEO James Nord shares how influencers are selected for Fohr campaigns, how and when you should be giving insights to your clients after a campaign, and what he thinks about influencers with their own product...1465falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-120--17054305547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5bc4f6a81905f4903add8468Mon, 15 Oct 2018 20:27:30 +0000FohrIn a Drink with James Episode 120, Fohr CEO James Nord discusses building your brand email lists, the future of blogs, and how to change the focus of your content.1180falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-119--17054307547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5bbbaa13f9619a86d5d27816Mon, 08 Oct 2018 19:09:35 +0000FohrIn Episode 119 of A Drink with James, Fohr CEO James Nord discusses working with other influencers, dealing with harassment, and how to increase engagement.1485falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-118--17054308547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5bb240e6e4966baaec40d6acMon, 01 Oct 2018 15:47:28 +0000FohrIn A Drink with James Episode 118, Fohr CEO James Nord gives his thoughts on how Instagram's co-founders' departure impacts influencers, how/when to send a follow-up report after a brand partnership ends, and whether or not there is a "slow time of...1147falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-117--17054309547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ba941f7e79c702e0ff97408Mon, 24 Sep 2018 20:00:18 +0000FohrIn Episode 117 of A Drink with James, Fohr CEO James Nord gives his opinions on building audience trust, increasing sales conversion, and how (and when) to start introducing travel content in your feed. Plus: he has a tip on utilizing Instagram's...1230falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-116--17054313547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ba008ab032be45fe8a131d3Mon, 17 Sep 2018 20:06:07 +0000Fohr2716falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-115--17054310547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b97dd7b6d2a73e0f43dc0caTue, 11 Sep 2018 15:23:20 +0000Fohr1252falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-114--17054311547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b8ea3038985832d935609a0Tue, 04 Sep 2018 15:22:56 +0000FohrIn Episode 114 of A Drink with James, Fohr CEO James Nord discusses how to avoid losing followers, his thoughts on brands valuing editorial content, and what to do if a brand you're working with stops responding.1157falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-113--17054312547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b84151d4d7a9cb23e610e88Mon, 27 Aug 2018 15:25:15 +0000FohrIn Episode 113 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to transition a gifting relationship to a paid one, how to expand your audience from a local one to a global one, and he gives his thoughts on hashtags.1209falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-112--17054315547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b7c6a1a8a922d269a898714Tue, 21 Aug 2018 19:39:26 +0000FohrIn Episode 112 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to expand your email distribution lists, how to determine whether or not an event is worth your time, and what's harder to reach — 1k, 10k, or 100k.1134falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-111--17054314547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b71c5c4575d1f320be8df03Mon, 13 Aug 2018 17:54:54 +0000FohrIn Episode 111 of a Drink with James, Fohr CEO James Nord gives his thoughts on whether or not you should promote products you don't use, how to get invites to the big fashion week shows, and how to better communicate with brands.1011falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-110--17054316547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b687accaa4a9913aee2e42fMon, 06 Aug 2018 16:45:38 +0000FohrIn Episode 110 of A Drink with James, Fohr CEO James Nord gives his opinion on if/when you should be following the people you work with at brands, unprofessionalism in the influencer space, and he gives his thoughts on growth companies.1055falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-109--17054317547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b5f83c3562fa784b90dd098Mon, 30 Jul 2018 21:32:58 +0000FohrIn Episode 109 of A Drink with James, Fohr CEO James Nord gives his take on how to deal with negative comments, how (and if) to create content for brands that don't match your aesthetic, and he discusses whether or not you should back out of paid...1220falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-108--17054318547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b55fe440e2e72561386255fMon, 23 Jul 2018 16:17:04 +0000FohrIn Episode 108 of A Drink with James, Fohr CEO James Nord gives his thoughts on Instagram audiences gravitating towards popular travel destinations, whether or not Instagram will try and capture ad money going from brands to influencers, and...999falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-107--17054319547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b55fde003ce64cd091a1e2aMon, 16 Jul 2018 16:11:00 +0000FohrIn A Drink with James Episode 107, Fohr CEO James Nord discusses Instagram Stories new Question feature, how to get out of a rut, and how to monetize aggregating content accounts.1197falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-106--17054320547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b43abac8a922d73c4c28e9bMon, 09 Jul 2018 18:39:49 +0000FohrIn A Drink with James Episode 106, Fohr CEO James Nord gives his thoughts on the diversity (or lack thereof) in the influencer space, evolving your Instagram account from personal posts to paid campaigns, and he gives his tips on affiliate marketing.1181falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-105--17054323547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b3a672c6d2a73a4722fa33bMon, 02 Jul 2018 17:59:24 +0000FohrIn Episode 105 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to use engagement to your advantage in pitches, whether or not it's worth still trying to be an influencer if you are under 10k followers, and how to deal with nerves...891falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-104--17054325547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b34f71b1ae6cf453dd24f4aThu, 28 Jun 2018 15:00:52 +0000FohrIn Episode 104 of a Drink with James, Fohr CEO James Nord gives his thoughts on IGTV, how to find (and reach) global audiences, and how to gracefully decline an opportunity that you have previously agreed to do.1406falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-103--17054324547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b2811b6575d1f2a1f1ef0c1Mon, 18 Jun 2018 20:48:34 +0000FohrIn a Drink with James Episode 103, Fohr CEO James Nord gives insight as to how brands use demographics to determine who they want to work with, how to get inactive followers to be active again, and he also answers a question that inquires about...1056falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-102--17054327547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b1eef5603ce6486e31f90ccMon, 11 Jun 2018 22:01:12 +0000FohrIn a Drink with James Episode 102, Fohr CEO James Nord discusses how to make sure your sponsored content is getting the same level of exposure as your organic content, his thoughts on Instagram Takeovers, and what to do if you're content is strong,...1398falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-101--17054328547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b1ef1de758d460b34c8ed1aMon, 04 Jun 2018 22:04:00 +0000FohrIn Episode 101 of A Drink with James, Fohr CEO James Nord has a conversation about how to deal with bots potentially ruining your engagement, how to work (and not) work with Fohr, and how to deal with gifted products you don't like.1314falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-100--17054331547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5b05eb34562fa7b63cd54c2dWed, 23 May 2018 22:30:35 +0000FohrIn Episode 100 of a Drink with James, Fohr CEO James Nord reflects on creating 100 episodes of a Drink with James, he gives advice for young entrepaneurs, and he tells you whether or not you should be growing your blog following.1490falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-99--17054332547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5afc5e1370a6ad8db0a8d775Wed, 16 May 2018 16:39:26 +0000FohrIn a Drink with James Episode 99, Fohr CEO James Nord gives his thoughts on how to ask for more money in a negotiation, proper response times for brands and influencers, and cold email best practices.1107falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-98--17054336547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5af0c21370a6adb77cc3870cMon, 07 May 2018 21:21:27 +0000Fohrn a Drink with James Episode 98, Fohr CEO James Nord gives his thoughts on how to price Youtube posts, how and or when to ask for help, and at what point do you feel like a brand is taking advantage of the passion you have for them.1535falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-97--17054335547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ae8bc2daa4a996174a83db9Tue, 01 May 2018 19:16:30 +0000FohrIn a Drink with James Episode 97, Fohr CEO James Nord gives his thoughts on industry sponsorship rates, using photo credits for exposure, and niche audiences.1128falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-96--17054338547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ade123d562fa7fa2330334bMon, 23 Apr 2018 17:06:40 +0000FohrIn Episode 96 of A Drink with James, Fohr CEO James Nord gives his thoughts on why he thinks longer captions increase post performance, what you should be thinking about when you collaborate with other influencers, and he gives his thoughts on whether...1361falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-95--17054337547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ad4e1da6d2a73c707ab3645Mon, 16 Apr 2018 17:49:51 +0000FohrIn Episode 95 of A Drink with James, Fohr CEO James Nord deleting posts that don't get likes, how to deal with brands that are inconsistent in their communication, and James gives his favorite recent campaigns.1247falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-94--17054341547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5acb81db03ce649b2a6495f9Mon, 09 Apr 2018 15:10:45 +0000FohrIn Episode 94 of A Drink with James, Fohr CEO James Nord discusses the new Instagram API changes, how to get into and stand out at Coachella, and what makes a microinfluencer (and what brands are looking for when they work with them).1178falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-93--17054340547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ac28806758d46224cbdb0b5Mon, 02 Apr 2018 19:46:36 +0000FohrIn Episode 93 of A Drink with James, Fohr CEO James Nord gives his thoughts on how influencers can use email newsletters to their advantage, engagement bookmarks, and whether you should be converting product sales into affiliate links.948falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-92--17054339547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5abe778e70a6ad805e0adb10Fri, 30 Mar 2018 21:10:13 +0000FohrIn A Drink with James Episode 92, Fohr Card CEO James Nord talks about how and when to start outsourcing, how to reach out to past clients and update them on the latest, and he gives his thoughts on new influencers starting their own podcasts.1128falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-91--17054346547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5ab1134b1ae6cff292b6f288Tue, 20 Mar 2018 14:22:40 +0000FohrIn A Drink with James Episode 91, Fohr Card CEO James Nord has a conversation with Jenny Cipoletti (@margoandme). This very entertaining and informative conversation covers many topics including (but not limited to): balancing editorial content versus...3218falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-90--17054343547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5aa6aeea53450a2683c42573Mon, 12 Mar 2018 16:49:21 +0000FohrIn A Drink with James Episode 90, Fohr Card CEO James Nord gives thoughts on how many sponsored posts is too many, how to respond if a brand asks you to license images, and what time is the best time to post. All this, and a special bonus rant in this...1250falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-89--17054345547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a9dacd80d92978e98cbfca5Mon, 05 Mar 2018 20:51:19 +0000FohrIn Episode 89 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on Vero, how to transition a brand relationship to become a brand ambassador, and he explains the importance of understanding what a brand actually wants in a collaboration.1207falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-88--17054347547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a9d87b0e2c4839717c02aa9Mon, 05 Mar 2018 18:10:09 +0000FohrIn Episode 88 of A Drink with James, shot while flying on a Netjets plane 40,000 feet in the air, Fohr Card CEO James Nord talks about the new instagram highlights feature, charging for Instagram Stories, and whether or not you should disclose a...820falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-87--17054348547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a8b4643e2c4831ac9a74a0dMon, 19 Feb 2018 21:51:15 +0000FohrIn a Drink with James Episode 87 (a special Valentine's Day edition), Fohr Card CEO James Nord gives his thoughts on usage rights for influencers, capitalizing on niches, and working with influencers and brands worldwide.948falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-86--17054350547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a81c9ab71c10b322d4d9d8cMon, 12 Feb 2018 17:09:46 +0000FohrIn Episode 86 of A Drink with James, Fohr Card CEO James Nord discusses how to move from a personal feed to a influencer feed without losing your artistic touch, the difference between shooting with pro equipment vs. an iPhone, and whether or not it's...1258falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-85--17054349547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a78da694192028e1cce9581Mon, 05 Feb 2018 22:29:46 +0000FohrIn Episode 85 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on whether or not you should hire a photographer, focusing on growth before reaching 50k followers, and the over-saturation of the influencer market.2falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-84--17054351547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a70cd2424a69497aaf01d3bTue, 30 Jan 2018 21:23:46 +0000FohrIn Episode 84 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the Elle Darby vs. hotel in Dublin situation, competition between influencers, and whether brands should use organic influencers for brand collaborations.817falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-83--17054352547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a663343419202b35bea2db9Mon, 22 Jan 2018 18:59:29 +0000Fohr1136falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-82--17054353547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a6109640d92979c476f97eaThu, 18 Jan 2018 21:14:25 +0000FohrIn Episode 82 of A Drink with James, Fohr Card CEO James Nord talks about how you can get into fashion week shows, how to stand out more with brands when their aesthetic might not at first include you, and what skills you should be learning in 2018.1046falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-81--17054354547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a53d3b2e4966b9b9ccd2ce8Mon, 08 Jan 2018 20:28:44 +0000FohrIn Episode 81, the first Drink with James of 2018, Fohr Card CEO James Nord gives his thoughts on speaking to audiences outside of your normal audience, bringing value to a large brands if your'e a smaller influencer, and how to work a full-time job...980falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-80--17054356547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a3830a4ec212d3032591ec1Mon, 18 Dec 2017 21:21:34 +0000FohrIn Episode 80 of A Drink with James, Fohr Card CEO looks back at 2017 & ahead to 2018, he discusses how repealing net neutrality impacts influencers, and he gives his tips on migrating blog traffic to Instagram traffic.912falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-79--17054355547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a2ecedf0d9297dc64ea454aMon, 11 Dec 2017 18:33:29 +0000FohrIn Episode 79 of A Drink with James, Fohr Card CEO James Nord gives thoughts thoughts about seasonally themed Instagram photos, growing in other markets, and how to grow in other markets.1030falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-76-a-conversation-with-jamie-beck-annstreetstudio--18941596https://api.spreaker.com/episode/18941596Mon, 27 Nov 2017 23:05:00 +0000FohrIn Episode 76 of A Drink with James, Fohr Card CEO James Nord speaks with Jamie Beck of Ann Street Studio (@annstreetstudio). Jamie talks about many topics including living in France, her self- portrait series, how she values Instagram, and much...2561falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-77--17054357547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a25d427652deaa8548bf446Mon, 27 Nov 2017 23:02:00 +0000FohrIn A Drink with James Episode 77, Fohr Card CEO James Nord talks about whether or not you should be worry about making money if you have under 50k followers, the difference between taking a job for money or for exposure, and he gives his thoughts on...1285falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-75--17054358547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a0b317de2c4831c3c239992Tue, 14 Nov 2017 18:12:09 +0000FohrIn Episode 75 of A Drink with James, Fohr Card CEO James Nord talks about how to pitch niche brands, the conundrum that Instagram creators face when trying to push new original content, and the future of retail!924falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-74--17054360547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5a0351814192022ab520aedbWed, 08 Nov 2017 18:52:49 +0000FohrIn this Episode of A Drink with James, Fohr Card CEO James Nord gives his thoughts on negotiation, whether or not an influencer at 2500 followers has a chance, and he gives insight on how early is too early to reach out to brands.1216falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-73--17054362547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59f8c46e27ef2da6010ec0b6Tue, 31 Oct 2017 18:46:59 +0000FohrIn this episode of A Drink with James recorded live at our influencer conference in Los Angeles, Fohr Card CEO James Nord has a discussion with Evelina Cartasova about all things video/Youtube.2332falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-72--17054361547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59f8c3e1419202c28c036cd3Tue, 31 Oct 2017 18:43:19 +0000FohrIn Episode 72 of A Drink with James, Fohr Card CEO James Nord tells you why you should attend the influencer conference, how to define success on Instagram, and he gives his thoughts on the Instagram algorithm.1059falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-71--17054363547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59f8c336ec212d064bdf86c5Tue, 31 Oct 2017 18:40:25 +0000FohrIn a Drink with James Episode 71, Fohr Card CEO James Nord talks about whether or not you should be promoting your Instagram account via Instagram ads, how to set expectations up front when working with a brand, and how to maintain a relationship with...816falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-70--17054365547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59f8c13564265f37cdbd1aaeTue, 31 Oct 2017 18:36:21 +0000FohrIn A Drink with James Episode 70, Fohr Card CEO James Nord talks about about the first week on the "Michelle Challenge", how important business development is, and how to take photos of yourself without a photographer.838falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-69--17054364547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59c97684a8b2b0826c104981Mon, 25 Sep 2017 21:41:58 +0000FohrIn Episode 69 of A Drink with James, Fohr Card CEO James Nord discusses how you know if you have a product market fit, high thoughts on whether or not you should use the follow/unfollow tactic to grow your account, and he lets you know how/when you...916falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-68--17054368547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59c97577cd39c3877ff751c2Fri, 15 Sep 2017 21:30:00 +0000FohrIn Episode 68 of A Drink with James, Fohr Card CEO James Nord has a conversation with Michelle Madsen of @michelletakeaim. They cover a wide variety of topics, and she gives some helpful tips and lessons she has learned in her five years of being a...2181falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-67--17054367547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59c974e1e3df28de05459f7dTue, 12 Sep 2017 21:27:00 +0000FohrIn Episode 67 of A Drink with James, Fohr Card CEO James Nord talks about what kind of engagement percentages you should be getting on your photos, whether you should ask for money (or work for free) in campaign negotiation, and how you should respond...898falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-66--17054369547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59b044edd7bdce7d68cc0cfdWed, 06 Sep 2017 19:02:00 +0000FohrIn Episode 66 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the how to get invited to events (and their importance), he shares his thoughts on following up on payment respectfully, and how to use personal engagement to drive...1065falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-65--17054370547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59a5cb27c027d8b25b9218eaTue, 29 Aug 2017 20:19:49 +0000FohrIn Episode 65 of A Drink with James, Fohr Card CEO James Nord talks about growing your Instagram account while having a full-time job, monitoring your demographics, and how to get a Fohr Card Verified Authentic Following.1210falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-64--17054371547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:599eeb4ce6f2e18256e8df67Thu, 24 Aug 2017 15:10:02 +0000FohrIn Episode 64 of a Drink with James, Fohr Card CEO James Nord welcomes top menswear bloggers Moti Ankari and Marcel Floruss to the show. Recorded in front of a live audience, this episode covers a wide range of topics and is an informative and...2625falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-63--17054374547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:599ee88be45a7c4d1ab32b76Mon, 14 Aug 2017 14:53:00 +0000FohrIn this episode of A Drink with James, Fohr Card CEO James Nord has a conversation with Sydney Fazende, Digital Director at LaForce. This episode is a must-watch for those looking to get insight from the brand perspective!2684falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-62--17054372547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:599ee685e3df289ad5fb2b80Mon, 14 Aug 2017 14:45:00 +0000FohrIn Episode 62 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on how to speak to brands when pitching, how to do a proper unboxing Instagram story, and he gives thoughts on giveaways.1075falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-61--17054375547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:599dc1b1d55b41617c492bdbTue, 08 Aug 2017 17:55:00 +0000FohrIn Episode 61 of A Drink with James, Fohr Card CEO James Nord talks about what he's seen beginners getting wrong in the past few months, how influencers can start getting into new fields, and how to train audiences to like new types of content.971falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-60--17054376547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:599dbb13be65942404365b49Mon, 31 Jul 2017 17:27:00 +0000FohrIn Episode 60 of A Drink with James, Fohr Card CEO James Nord gives his tips on how to be consistent but not boring, how to better compose a photo, and he shares what it was like for him to work as an influencer on a recent campaign with Jaguar.696falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-59--17054377547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5977bfa9cf81e03bebe2949dWed, 26 Jul 2017 22:01:00 +0000FohrIn Episode 59 of A Drink with James, Fohr Card CEO James Nord talks about whether you should delete old Instagram posts, how to really focus on a niche, and how much brands really value Youtube.854falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-58--17054378547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:595ea02c2994ca484a6aaa7dFri, 14 Jul 2017 20:40:00 +0000FohrIn Episode 58 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on what platforms influencers should be focussing on for video, do brands factor in followings on platforms that aren't Instagram when considering influencers for...762falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-57--17054380547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5977bb5103596ef82ce0f248Wed, 05 Jul 2017 21:42:00 +0000FohrIn Episode 57 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on blogs, adjusting to the issues with the Instagram algorithm, and contracts.878falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-56--17054379547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59555c75197aea7be0a9d890Thu, 29 Jun 2017 20:02:48 +0000FohrIn Episode 56 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the new Instagram sponsored post feature, being too eager, and what he thinks of agencies that encourage pod groups.691falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-55--17054382547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59529e6059cc68ff83ce8ef4Tue, 27 Jun 2017 18:07:47 +0000FohrIn A Drink with James Episode 55, Fohr Card CEO James Nord talks about usage rights for images, experiences as payment, and gives some business tips that will help you standout.1012falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-54--17054384547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:594173e8e58c62981f4c551aThu, 15 Jun 2017 17:42:00 +0000FohrIn Episode 54 of A Drink with James, Fohr Card CEO James Nord talks about how to get meetings with brands if you have a smaller following, what's trending with flat lays, and whether or not you should charge for sponsored Instagram Stories.1033falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-53--17054383547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942b1c7e58c620f04a48fc0Thu, 15 Jun 2017 16:15:00 +0000FohrIn Episode 53 of A Drink with James, Fohr Card CEO James Nord talks about how to leverage your following when working with brands with less followers than you, how to deal with lurkers, and specific advice for how to pitch brands when you're going on...899falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-52--17054387547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942b15b440243230a0398cdThu, 15 Jun 2017 16:14:00 +0000FohrIn Episode 52 of A Drink with James, Fohr Card CEO James Nord has a conversation with Luke Ditella. Their conversation covers a wide variety of topics, from how his pro surfing career impacted his work as an influencer, to how he thinks physics and...1642falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-51--17054385547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942b118cd0f68b8565041b5Thu, 15 Jun 2017 16:13:00 +0000FohrIn this episode of A Drink with James, Fohr Card CEO James Nord talks about the importance (and gives some tips) of networking, pitching brands for product, and the best practices for updating your Fohr Card profile.716falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-50--17054386547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:591c9bd4d482e9b7ebf6f3cdThu, 15 Jun 2017 16:12:00 +0000FohrIn Episode 50 of A Drink with James, Fohr Card CEO James Nord talks about how influencers can get more work from Fohr Card, what he influencers can be doing a better job of, and how to deal with brands that don't value what influencers are worth.1080falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-49--17054389547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5914bc3b893fc0a14d525947Thu, 15 Jun 2017 16:11:00 +0000FohrIn this episode of A Drink with James, Fohr Card CEO James Nord talks about the importance of sending drafts to your clients, the ins and outs of the shadow ban, and what tasks you can outsource.880falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-48--17054388547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:590b90afe6f2e13e84fc6b39Thu, 15 Jun 2017 16:10:00 +0000FohrIn Episode 48 of A Drink with James, Fohr Card CEO James Nord talks about what #sponsored means to him, how to deal with brands who like to micromanage their influencers, and he gives his thoughts on what to charge for sponsored content.891falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-47--17054390547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:590cf2b8e58c62a5ff575d10Thu, 15 Jun 2017 16:09:00 +0000FohrIn Episode 47 of A Drink with James, Fohr Card CEO James Nord talks about how to cover events properly to get the maximum exposure, whether niche audiences would limit your growth, and should you be sliding into DMs?971falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-46--17054392547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942afd5440243230a037d1fThu, 15 Jun 2017 16:08:44 +0000FohrIn episode 46 of A Drink with James, Fohr Card CEO James Nord discusses the details of the influencer conference, turning affiliate relationships into yearly paid sponsorships, and what he suggest you do if everything you do isn't working.895falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-45--17054394547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:58ed36b3579fb337b5985104Thu, 15 Jun 2017 16:05:00 +0000FohrFohr's weekly influencer show where CEO James Nord answers user submitted questions questions about influencer marketing.926truefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-44--17054393547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942af0f03596e4dbfe40fdcThu, 15 Jun 2017 16:03:06 +0000FohrIn this episode of A Drink with James, Fohr Card CEO James Nord sits down with Patrick Janelle (@aguynamedpatrick) in his apartment in SoHo for a wide ranging conversation that you certainly don't to miss!2806falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-43--17117978547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942aeb229687f7777587cf7Thu, 15 Jun 2017 16:00:04 +0000FohrIn Episode 43 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on how to reach out to PR companies, on how to go about getting an agent, and how to get work from brands even if you are outside of a major city.893falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-42--17117981547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942ae553a04115909bf7643Thu, 15 Jun 2017 15:58:07 +0000FohrIn this episode of A Drink with James, Fohr Card CEO James Nord talks about whether he feels engagement is declining across all platforms, how to handle gifting campaigns, and when to try and get compensated for a campaign when it's not offered.908falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-41--17117982547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942ae0d17bffc7af8f21471Thu, 15 Jun 2017 15:56:57 +0000FohrIn a Drink with James Episode 41, Fohr Card CEO James Nord gives his thoughts on how much you charge and how to effectively utilize your photographers, his thoughts on loop giveaways, and being an influencer while having a day job.866falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-40--17117983547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942a261f7e0abd81f06b9bcThu, 15 Jun 2017 15:55:32 +0000FohrIn Episode 40 of A Drink with James, Fohr Card CEO James Nord talks about how to approach big brands, how much say should a brand have on the creative side of a campaign, and how do you get comped hotels & how to deliver that content.964falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-39--17117985547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942a1a9c534a55acd4c2516Thu, 15 Jun 2017 15:05:32 +0000FohrIn Episode 39 of A Drink with James, Fohr Card CEO James Nord gives his thoughts on the new Instagram photo sets, engagement versus reach, and he talks about what to focus on if you are a smaller blogger606falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-38--17117986547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942a0e5f7e0abd81f06a023Thu, 15 Jun 2017 15:02:53 +0000FohrIn this episode of A Drink with James, Fohr Card CEO James Nord talks with Erica Hoida (@fashionedchicstyling) about how she grew 500k followers in a little over a year, being an influencer in San Diego, consistency, and much more!1855falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-37--17117987547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5942a08ca5790a53bbb1870eThu, 15 Jun 2017 14:59:39 +0000FohrIn Episode 37 of A Drink with James, James Nord heads down to Georgia and talks about what you should do when a brand regrams you without tagging, how to transition from gifting/free campaigns to paid collaborations, and how to handle it when brands...756falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-36--17117989547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59429de42e69cf730d20df19Thu, 15 Jun 2017 14:50:58 +0000FohrIn Episode 36 of A Drink with James, James Nord talks about how to approach guest posting, building personal brands, and different ways to promote social media posts.749falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-35--17117990547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59429c8446c3c494c4da4908Thu, 15 Jun 2017 14:46:19 +0000FohrIn Episode 35 of a Drink with James, James Nord talks about the importance of video in 2017, his thoughts on being organic and not buying fake followers, and what he dislikes about travel photos.748falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-34--17117991547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59429a5259cc68e6ece1034aThu, 15 Jun 2017 14:40:30 +0000FohrJustin Bridges and James Nord talk business strategies, photography tips, how to work with brands, and hustling.3328falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-33--17117992547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941b36ed1758ecd5229bae1Thu, 15 Jun 2017 14:31:36 +0000FohrIn Episode 33 of A Drink with James, James Nord talks about how you can stand out as a photographer on social media, whether you should cater to your audience, and how to pick your blog name.660falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-32--17117993547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941b306893fc0f697246fb6Wed, 14 Jun 2017 22:06:20 +0000FohrIn Episode 32, James Nord talks about what he thinks will be trending 2017, how to deal with declining engagement, and he talks about the difference between curation and creation.793falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-31--17117994547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941b29c893fc0f69724677fWed, 14 Jun 2017 22:04:38 +0000FohrIn this episode of A Drink with James, James Nord gives his thoughts on how to use Instagram Live, the competition between Snapchat and Instagram, and his thoughts on buying followers/engagement/using comments bots.928falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-30--17117996547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941b217893fc0f697245ee6Wed, 14 Jun 2017 22:02:39 +0000FohrIn Episode 30 of A Drink with James, James Nord is joined by Christina Caradona (@troprouge) for an entertaining and informative conversation about authenticity and being yourself.1326falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-29--17117995547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941b188cd0f68b6928ee2b9Wed, 14 Jun 2017 22:00:37 +0000FohrIn Episode 29 of A Drink with James, James Nord gives his thoughts on selling back products that influencers were gifted, what metric most brands use when determining when to work with influencers, and how to go about getting press.631falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-28--17118000547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941aff0bebafb3ba7b05b8aWed, 14 Jun 2017 21:53:52 +0000FohrIn this episode of A Drink with James, James Nord is joined by Editorial Director of Coveteur Laurel Pantin!1305falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-27--17117999547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941aec0893fc0b9573e4730Wed, 14 Jun 2017 21:51:32 +0000FohrIn Episode 27 of A Drink with James, James Nord gives examples of three influencers doing really well right now, he talks about the importance of captions on Instagram photos, and he discusses what he’s learned in 27 episodes of filming A Drink with...776falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-26--17118001547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941ae6ccd0f68b6928ea64bWed, 14 Jun 2017 21:46:29 +0000FohrIn Episode 26 of a Drink with James, James Nord talks about what he would do if he were starting out with zero followers, Snapchat vs. Instagram stories, and creative blocks.795falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-25--17118002547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941ae0b2994ca6189c76fefWed, 14 Jun 2017 21:45:02 +0000FohrIn Episode 25 of A Drink with James, James talks about ensuring conversion for a brand you are working with, tips for brands looking to work with influencers, and how to deal with brands when they say they have no budget.619falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-24--17118003547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941ad7f6a4963ff9d2382ceWed, 14 Jun 2017 21:43:27 +0000FohrIn this week's episode of A Drink with James, James Nord talks with Rachel Martino (@RachMartino) about how she got her start as an influencer, techniques she used when growing her following and much much more!1615falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-23--17118004547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941acdbc534a51cfbcfc05cWed, 14 Jun 2017 21:41:02 +0000FohrIn Episode 23 of A Drink with James, Heidi Nazarudin joins James for a conversation about all things influencer marketing. In her four years of blogging and being an influencer, Heidi has a combined total reach of over 650K and has worked with some of...1418falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-22--17118005547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941abf3d1758e97046de9eeWed, 14 Jun 2017 21:37:39 +0000FohrIn Episode 22 of A Drink with James, James Nord talks about what to do when brands have no budget in mind and stop responding, gives some tips on taking better outfit photos, and he gives his thoughts on what makes great branded content.717falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-21--17118006547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941ab9b17bffce848223b00Wed, 14 Jun 2017 21:34:29 +0000FohrIn Episode 21 of A Drink with James, James Nord talks about what you should include in your media kit, subject lines/bodies to cold emails, and he talks about Twitter & the importance of migrating your following to other platforms.703falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-20--17118007547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941ab26893fc0b9573e0b32Wed, 14 Jun 2017 21:33:05 +0000FohrIn Episode 20 of A Drink with James, James Nord talks about long term contracts, slow adopters to influencer marketing, and gives some photography tips and tricks.842falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-15-brands-using-fohr-card-dealing-with-cold-leads-staying-authentic--18592803https://api.spreaker.com/episode/18592803Wed, 14 Jun 2017 21:20:00 +0000FohrIn Episode 15 of A Drink with James, James Nord talks about how brands use Fohr Card, what to do when a hot lead turns into a cold lead, and how to stay authentic to your followers.640falsefullhttps://www.spreaker.com/episode/influencer-marketing-insight-from-brands-with-laney-crowell-a-drink-with-james-episode-14--18592755https://api.spreaker.com/episode/18592755Wed, 14 Jun 2017 21:20:00 +0000FohrIn Episode 14 of A Drink with James, James Nord heads out to the Hamptons for some fresh air and to have a conversation with Laney Crowell, founder of digital branding agency Crowell Lane. Prior to starting her own agency, Laney worked for a...1338falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-13--17118008547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59419708ebbd1ad1f44b990bWed, 14 Jun 2017 21:18:03 +0000FohrIn A Drink with James Episode 13, James Nord talks about Instagram stories, how to be more innovative in pitches, and how to respond to a brands with no budget for a collaboration without sounding desperate.616falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-12--17118009547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:594196a6f5e23186b153a997Wed, 14 Jun 2017 20:05:15 +0000FohrIn A Drink With James Episode 12, Damsel In Dior stops by to talk about growing your following with the new Instagram algorithm, when to start asking brands for paid work, the reason why you should have a blog and much much more.861falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-11--17118010547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:594195f15016e1cc99b5b4c4Wed, 14 Jun 2017 20:02:07 +0000FohrIn Episode 11 of A Drink With James, James Nord talks about getting better rates on brand collaborations, how to properly tag your sponsored content to meet FTC guidelines, and how many times is too many to email a brand before giving up.560falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-10--17118012547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59419585d1758e4d0fef7af8Wed, 14 Jun 2017 20:00:00 +0000FohrIn A Drink with James Episode 10, Rich Tong (Fohr Card co-founder, Chief Product Officer) joins James Nord to talk about the origins of Fohr Card, Rich debuts a fantastic new Fohr Card feature, and James talks about the difference between brands...601falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-9--17118011547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59419508cd0f685f04001f79Wed, 14 Jun 2017 19:58:43 +0000FohrA Drink with James Episode 9 was filmed at the Tommy Hilfiger show at New York Men's Fashion Week last Wednesday! This week James talks about getting into fashion shows, should you have a blog or just focus on social networks, and the keys to...402falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-8--17118013547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59419475e4fcb595135c236dWed, 14 Jun 2017 19:56:19 +0000FohrIn this episode, James Nord answers questions about whether or not brands look at follower (and potential fake follower) counts, creating authentic Snapchat branded content, and managing brand/potential brand collaborations and relationships.545falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-7--17118015547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:594193dd15d5db5145cb80b5Wed, 14 Jun 2017 19:52:38 +0000FohrIn A Drink with James Episode 7, James Nord talks about leveraging building a personal brand while building a company, how to make your local businesses part of your local social media scene, and working with big companies when you are more of a niche...456falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-6--17118014547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:5941937c17bffc861cbb789aWed, 14 Jun 2017 19:51:29 +0000FohrJames Nord discusses common threads for successful Instagram accounts, how to stand out as minority-race in the fashion industry, and the best way to meet brands/PR agencies.585falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-5--17118016547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:59419333c534a5ae2868d115Wed, 14 Jun 2017 19:49:58 +0000FohrIn A Drink with James Episode 5, James Nord answers questions about Snapchat Influencer marketing, how to start charging brands without giving up collaborations with brands who don't want to pay, and about possible correlations between bloggers...452falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-4--17118017547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:594192a8ff7c509f00a92cdcWed, 14 Jun 2017 19:48:35 +0000FohrJames Nord answers questions on how to deal with Instagram plateaus, on whether he thinks there is a influencer bubble, and good benchmarking engagement statistics.497falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-3--17118018547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:594190b02e69cfedd6c5b8dfFri, 03 Feb 2017 20:39:00 +0000FohrIn Episode 3 of A Drink with James, James answers questions about how many times per day you should post on Instagram, how to turn down brands but not turn them away, and how to become more visible on Fohr Card.368falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-2--17118019547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:594190251b631b18b4c1fce9Thu, 02 Feb 2017 20:37:00 +0000FohrIn episode 2 of A Drink with James, James Nord answer questions about how to stand out in a crowded influencer space, how do you pitch brands if you have a smaller following, and what to "not do" when it comes to social platforms.589falsefullhttps://www.spreaker.com/episode/a-drink-with-james-episode-1--17118020547df2c1e4b0c7a2cfeb9ba7:58ed36a7414fb567774768ac:594180aa579fb3790cb6a921Wed, 01 Feb 2017 19:32:00 +0000FohrIn a Drink with James Episode 1, Fohr Card CEO James Nord talks about migrating followers to other platforms, how to approach brands if you have a smaller following, and when influencers can start making money.473falsefull