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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Wiser Ways: Wiser Strategies' Podcast</title><link>http://wiserstrategies.com</link><description><![CDATA[Wiser Ways is a podcast exploring trends and topics in the PR and Marketing industry produced by the team at Wiser Strategies.]]></description><atom:link href="https://www.spreaker.com/show/3287355/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Business</category><copyright>Copyright Wiser Strategies</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg</url><title>Wiser Ways: Wiser Strategies' Podcast</title><link>http://wiserstrategies.com</link></image><lastBuildDate>Sun, 10 Sep 2023 09:37:22 +0000</lastBuildDate><itunes:author>Wiser Strategies</itunes:author><itunes:owner><itunes:name>Wiser Strategies</itunes:name><itunes:email>info@wiserstrategies.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:subtitle>Wiser Ways is a podcast exploring trends and topics in the PR and Marketing industry produced by the team at Wiser Strategies.</itunes:subtitle><itunes:summary><![CDATA[Wiser Ways is a podcast exploring trends and topics in the PR and Marketing industry produced by the team at Wiser Strategies.]]></itunes:summary><itunes:category text="Business"/><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><item><title>Video Production - a must for business engagement today</title><link>https://www.spreaker.com/episode/video-production-a-must-for-business-engagement-today--44391653</link><description><![CDATA[In this episode of Wiser Ways, team members Nancy, Mackenzie, Zachary and Allie discuss the growing need for video production to be included in each business' marketing mix.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44391653</guid><pubDate>Mon, 19 Apr 2021 17:50:15 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44391653/video_production_podcast_3_18_21_2nd_cut.mp3" length="22990679" type="audio/mpeg"/><itunes:author>Wiser Strategies</itunes:author><itunes:subtitle>In this episode of Wiser Ways, team members Nancy, Mackenzie, Zachary and Allie discuss the growing need for video production to be included in each business' marketing mix.</itunes:subtitle><itunes:summary><![CDATA[In this episode of Wiser Ways, team members Nancy, Mackenzie, Zachary and Allie discuss the growing need for video production to be included in each business' marketing mix.]]></itunes:summary><itunes:duration>1437</itunes:duration><itunes:keywords>allie,amust,engagement,film,mackenzie,must,nancy,production,productions,strategies,today,video,videoengagement,videoproduction,videos,ways,wiser,wiserstrategies,wiserways,zack</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Social Trends in 2020</title><link>https://www.spreaker.com/episode/social-trends-in-2020--40409856</link><description><![CDATA[We are trying out a new format, let us know what you think!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40409856</guid><pubDate>Wed, 19 Aug 2020 19:52:13 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40409856/social_trends_in_2020_podcast_2nd_cut.mp3" length="19341478" type="audio/mpeg"/><itunes:author>Wiser Strategies</itunes:author><itunes:subtitle>We are trying out a new format, let us know what you think!</itunes:subtitle><itunes:summary><![CDATA[We are trying out a new format, let us know what you think!]]></itunes:summary><itunes:duration>1209</itunes:duration><itunes:keywords>2020,2020social,2020wiser,format,media,new,podcast,social,socialmedia,trends,ways,wiser</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Does Social Media Affect Consumer Behaviors?</title><link>https://www.spreaker.com/episode/does-social-media-affect-consumer-behaviors--40247428</link><description><![CDATA[Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40247428</guid><pubDate>Mon, 10 Aug 2020 13:57:00 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40247428/consumer_behaviors_podcast_2nd_cut.mp3" length="15102118" type="audio/mpeg"/><itunes:author>Wiser Strategies</itunes:author><itunes:subtitle>Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market.</itunes:subtitle><itunes:summary><![CDATA[Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market.]]></itunes:summary><itunes:duration>944</itunes:duration><itunes:keywords>2020,2020consumers,2020's,behavior,behavoirs,consumer,media,social,socialmedia,socials</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Proactive vs Reactive</title><link>https://www.spreaker.com/episode/proactive-vs-reactive--39760586</link><description><![CDATA[Being proactive is a posture you take towards the world. It requires an individual to accept responsibility for his situation (no matter how dire) and take the initiative to make things better. 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Proactive people act rather than being acted upon.]]></itunes:summary><itunes:duration>729</itunes:duration><itunes:keywords>approach,creative,perspective,podcast,proactive,reactability,reactive,response,responsiveness,wiser</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>What Is a Focus Group and Why Are They Used?</title><link>https://www.spreaker.com/episode/what-is-a-focus-group-and-why-are-they-used--23754788</link><description><![CDATA[In this episode of Wiser Ways we answer questions about why organizations use focus groups, what topics they cover, how they are conducted and more!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/23754788</guid><pubDate>Wed, 11 Mar 2020 15:02:26 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/23754788/focus_groups_1st_cut.mp3" length="7636949" type="audio/mpeg"/><itunes:author>Wiser Strategies</itunes:author><itunes:subtitle>In this episode of Wiser Ways we answer questions about why organizations use focus groups, what topics they cover, how they are conducted and more!</itunes:subtitle><itunes:summary><![CDATA[In this episode of Wiser Ways we answer questions about why organizations use focus groups, what topics they cover, how they are conducted and more!]]></itunes:summary><itunes:duration>478</itunes:duration><itunes:keywords>focus,focusgroups,groups,podcast,ways,wiser</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Sound and Music Production for Business</title><link>https://www.spreaker.com/episode/sound-and-music-production-for-business--22420999</link><description><![CDATA[In this episode of Wiser Ways we briefly describe how to record, write and look for quality in audio mixing.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/22420999</guid><pubDate>Tue, 04 Feb 2020 22:20:15 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/22420999/sound_and_music_production_for_business_2nd_cut.mp3" length="12511607" type="audio/mpeg"/><itunes:author>Wiser Strategies</itunes:author><itunes:subtitle>In this episode of Wiser Ways we briefly describe how to record, write and look for quality in audio mixing.</itunes:subtitle><itunes:summary><![CDATA[In this episode of Wiser Ways we briefly describe how to record, write and look for quality in audio mixing.]]></itunes:summary><itunes:duration>782</itunes:duration><itunes:keywords>audio,business,business&amp;music,jingle,mastering,mixing,music,production,theme</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Where to Start with Search Engine Optimization</title><link>https://www.spreaker.com/episode/where-to-start-with-search-engine-optimization--18640648</link><description><![CDATA[With so much information on the Internet, how do you get your page seen by users? On this episode, we'll give you some tips and background on where to start with Search Engine Optimization. We discuss: What is SEO? How does Google judge what gets listed? How can you increase click through rate and dwell time?]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18640648</guid><pubDate>Thu, 25 Jul 2019 17:33:45 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18640648/podcast_1_4th_edit_1.mp3" length="7749798" type="audio/mpeg"/><itunes:author>Wiser Strategies</itunes:author><itunes:subtitle>With so much information on the Internet, how do you get your page seen by users? On this episode, we'll give you some tips and background on where to start with Search Engine Optimization. We discuss: What is SEO? How does Google judge what gets...</itunes:subtitle><itunes:summary><![CDATA[With so much information on the Internet, how do you get your page seen by users? On this episode, we'll give you some tips and background on where to start with Search Engine Optimization. We discuss: What is SEO? How does Google judge what gets listed? How can you increase click through rate and dwell time?]]></itunes:summary><itunes:duration>485</itunes:duration><itunes:keywords>clickthroughrate,digitalmarketing,marketing,onlinesearch,remarketing,search,searchengine,searchengineoptimization,seo,webclicks,website</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>The Know's and No's of Social Media for Your Business</title><link>https://www.spreaker.com/episode/the-know-s-and-no-s-of-social-media-for-your-business--17185895</link><guid isPermaLink="false">https://api.spreaker.com/episode/17185895</guid><pubDate>Thu, 28 Feb 2019 20:21:25 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17185895/ws_podcast_2.mp3" length="12140041" type="audio/mpeg"/><itunes:author>Wiser Strategies</itunes:author><itunes:duration>759</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>How to Work a Room- The Art of Effective Networking</title><link>https://www.spreaker.com/episode/how-to-work-a-room-the-art-of-effective-networking--16628616</link><description><![CDATA[There are tried and true techniques for building relationships and cultivating better business opportunities through business meetings, dinners and special events.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16628616</guid><pubDate>Fri, 04 Jan 2019 15:27:32 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16628616/ws_networking_podcast.mp3" length="9610970" type="audio/mpeg"/><itunes:author>Wiser Strategies</itunes:author><itunes:subtitle>There are tried and true techniques for building relationships and cultivating better business opportunities through business meetings, dinners and special events.</itunes:subtitle><itunes:summary><![CDATA[There are tried and true techniques for building relationships and cultivating better business opportunities through business meetings, dinners and special events.]]></itunes:summary><itunes:duration>601</itunes:duration><itunes:keywords>business,businessnetwroking,marketing,networking,networkingevent,pr,publicrelations,wiserstrategies</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/63ef56ff233650faf3356011b54761c1.jpg"/><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
