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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Catalina Buyer Science Insights</title><link>http://www.catalina.com</link><description><![CDATA[Personalization or Scale? Now you can have both.<br />On average, shoppers ignore 99.3 percent of all products inside a store. Ensure that your brand is among the 1 percent that gets noticed—and purchased—with personalized digital media solutions from Catalina. We target consumers with the right behavior-based message when it’s most impactful, via the digital channel that’s most likely to reach them—mobile, online, and in the store. With the world’s largest shopper purchase history database driving all personalized media across our networks, we drive lift and loyalty for the world’s leading CPG brands and retailers.<br />Catalina has influenced the preferences, purchases, and behavior of consumers by delivering the right message to the right audience in the right environment.]]></description><atom:link href="https://www.spreaker.com/show/3275349/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Business</category><copyright>Copyright Catalina Marketing</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b09fd1a248a09f3eda3c81b3f7be8c5f.jpg</url><title>Catalina Buyer Science Insights</title><link>http://www.catalina.com</link></image><lastBuildDate>Tue, 17 Dec 2024 19:43:49 +0000</lastBuildDate><itunes:author>Catalina Marketing</itunes:author><itunes:owner><itunes:name>Catalina Marketing</itunes:name><itunes:email>catalinausa.marketing@gmail.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b09fd1a248a09f3eda3c81b3f7be8c5f.jpg"/><itunes:subtitle>Personalization or Scale? Now you can have both.
On average, shoppers ignore 99.3 percent of all products inside a store. Ensure that your brand is among the 1 percent that gets noticed—and purchased—with personalized digital media solutions from...</itunes:subtitle><itunes:summary><![CDATA[Personalization or Scale? Now you can have both.<br />On average, shoppers ignore 99.3 percent of all products inside a store. Ensure that your brand is among the 1 percent that gets noticed—and purchased—with personalized digital media solutions from Catalina. We target consumers with the right behavior-based message when it’s most impactful, via the digital channel that’s most likely to reach them—mobile, online, and in the store. With the world’s largest shopper purchase history database driving all personalized media across our networks, we drive lift and loyalty for the world’s leading CPG brands and retailers.<br />Catalina has influenced the preferences, purchases, and behavior of consumers by delivering the right message to the right audience in the right environment.]]></itunes:summary><itunes:category text="Business"/><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><item><title>Building loyalty and reducing consumer defections - Catalina Buyer Science Insights</title><link>https://www.spreaker.com/episode/building-loyalty-and-reducing-consumer-defections-catalina-buyer-science-insights--16502068</link><description><![CDATA[Is there a science behind a beautiful relationship? In this episode from Catalina, we explore buyer science and dive into a consumer’s relationship with a brand - starting with the new-and-novel phase, where consumers try a new product;  the comfortable, loyal phase, where consumers settle into their preferences; and eventually, the break-up phase, where consumers get curious about other brands.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/542519925</guid><pubDate>Thu, 06 Dec 2018 00:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/16502068/542519925_user_349469216_catalina_buyer_science.mp3" length="9051067" type="audio/mpeg"/><itunes:author>Catalina Marketing</itunes:author><itunes:subtitle>Is there a science behind a beautiful relationship? In this episode from Catalina, we explore buyer science and dive into a consumer’s relationship with a brand - starting with the new-and-novel phase, where consumers try a new product;  the...</itunes:subtitle><itunes:summary><![CDATA[Is there a science behind a beautiful relationship? In this episode from Catalina, we explore buyer science and dive into a consumer’s relationship with a brand - starting with the new-and-novel phase, where consumers try a new product;  the comfortable, loyal phase, where consumers settle into their preferences; and eventually, the break-up phase, where consumers get curious about other brands.]]></itunes:summary><itunes:duration>647</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/627eeb3c3711f674f95375929f891dd4.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Differentiation - what to do when consumers are overwhelmed by choice</title><link>https://www.spreaker.com/episode/differentiation-what-to-do-when-consumers-are-overwhelmed-by-choice--16502062</link><description><![CDATA[Every year there are 10,000+ new CPG products launched and within two years, 85% of them are gone because people don’t remember to buy them again. In a sea of choice, CPGs must fight to stay relevant with distracted shoppers. In this episode, we explore what it takes for CPG companies to differentiate themselves in a crowded marketplace and discuss the challenges of staying relevant in the mind of a distracted shopper.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/542519937</guid><pubDate>Thu, 06 Dec 2018 00:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/16502062/542519937_user_349469216_catalina_buyer_science_1.mp3" length="9169657" type="audio/mpeg"/><itunes:author>Catalina Marketing</itunes:author><itunes:subtitle>Every year there are 10,000+ new CPG products launched and within two years, 85% of them are gone because people don’t remember to buy them again. In a sea of choice, CPGs must fight to stay relevant with distracted shoppers. In this episode, we...</itunes:subtitle><itunes:summary><![CDATA[Every year there are 10,000+ new CPG products launched and within two years, 85% of them are gone because people don’t remember to buy them again. In a sea of choice, CPGs must fight to stay relevant with distracted shoppers. In this episode, we explore what it takes for CPG companies to differentiate themselves in a crowded marketplace and discuss the challenges of staying relevant in the mind of a distracted shopper.]]></itunes:summary><itunes:duration>655</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/814963044663104aa33697d6cff5832d.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Accelerating a brand and building volume - Catalina Buyer Science Insights</title><link>https://www.spreaker.com/episode/accelerating-a-brand-and-building-volume-catalina-buyer-science-insights--16502058</link><description><![CDATA[What can a yogurt purchase teach CPG marketers about acquiring customers, building volume and accelerating purchase volume? In the first installment of this exciting podcast, learn about buyer science and customer acquisition with data scientists from Catalina marketing. The question isn’t just how to get consumers to notice and try your product, but how to turn them into loyal, repeat customers.]]></description><guid isPermaLink="false">tag:soundcloud,2010:tracks/542519943</guid><pubDate>Thu, 06 Dec 2018 00:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/16502058/542519943_user_349469216_catalina_buyer_science_2.mp3" length="8570527" type="audio/mpeg"/><itunes:author>Catalina Marketing</itunes:author><itunes:subtitle>What can a yogurt purchase teach CPG marketers about acquiring customers, building volume and accelerating purchase volume? In the first installment of this exciting podcast, learn about buyer science and customer acquisition with data scientists from...</itunes:subtitle><itunes:summary><![CDATA[What can a yogurt purchase teach CPG marketers about acquiring customers, building volume and accelerating purchase volume? In the first installment of this exciting podcast, learn about buyer science and customer acquisition with data scientists from Catalina marketing. The question isn’t just how to get consumers to notice and try your product, but how to turn them into loyal, repeat customers.]]></itunes:summary><itunes:duration>612</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/55ee272f4b0f6e8f7d0d34d2c807a6ae.jpg"/><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
