https://www.spreaker.com/show/redefine-hospitality-podcast
In this podcast we interview people who are challenging the status quo and making change happen.

Our goal is to push ourselves and rethink how we do business, rethink how we operate, rethink how we market, rethink how we communicate and rethink how we move forward.

In this podcast you will listen to interesting stories, case studies, fresh ideas that will help your hotel go beyond.

This podcast is hosted by Alexander Novicov, he believes that we can all have a better tomorrow if we focus on the present moment and become better today by learning, reading, listening and pushing the status quo.

Alexander creates brand stories, engages in running, speaks at events, lives with his beautiful dog Chanel and is the CEO of a storytelling agency called Way Boutique.]]>enBusinessCopyright Alexander Novicovhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/af26525a87c47127f964579bc42f9dff.jpghttps://www.spreaker.com/show/redefine-hospitality-podcastThu, 28 Jul 2022 16:59:32 +0000Alexander NovicovAlexander Novicovan@alexnovicov.comRedefine Hospitality Podcast is a weekly podcast about learning new perspectives and rethinking how we do business. In this podcast we interview people who are challenging the status quo and making change happen. Our goal is to push ourselves...
In this podcast we interview people who are challenging the status quo and making change happen.

Our goal is to push ourselves and rethink how we do business, rethink how we operate, rethink how we market, rethink how we communicate and rethink how we move forward.

In this podcast you will listen to interesting stories, case studies, fresh ideas that will help your hotel go beyond.

This podcast is hosted by Alexander Novicov, he believes that we can all have a better tomorrow if we focus on the present moment and become better today by learning, reading, listening and pushing the status quo.

Alexander creates brand stories, engages in running, speaks at events, lives with his beautiful dog Chanel and is the CEO of a storytelling agency called Way Boutique.]]>yesepisodichttps://www.spreaker.com/user/alexnovicov/episode-84-creating-a-community-with-ninhttps://api.spreaker.com/episode/41798629Thu, 05 Nov 2020 09:10:06 +0000Alexander NovicovIn this episode I had the pleasure to chat with Nina Taylor, the hospitality director at Layers. Nina shared with us the importance of creating partnerships, how to be community-focused and how she and her team managed to have 100% occupancy rate...2151cleanfullhttps://www.spreaker.com/user/alexnovicov/a-lighthouse-hotel-with-erik-nissen-johahttps://api.spreaker.com/episode/41798461Wed, 04 Nov 2020 21:21:47 +0000Alexander NovicovIn this episode I had a very interesting conversation with Erik Nissen about his new lighthouse hotel. Erik shared with us his thoughts on how hoteliers should navigate throughout the pandemic, how hoteliers can find an interesting angle to...2143hospitality,hoteliers,hotelmarketing,hotels,swedishcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-82-sally-beck-royal-lancaster-loSally shared with us strategies that she and her team are using to drive revenue to the property.
In this episode you will be able to learn new strategies you can implement for your own property, what new measures you need to take to reassure potential guests that your hotel is Covid Safe and much more.]]>https://api.spreaker.com/episode/41591912Thu, 22 Oct 2020 20:56:49 +0000Alexander NovicovIn this episode we visited the Royal Lancaster Hotel in London and had a very interesting conversation with Sally Beck, General Manager at the property. Sally shared with us strategies that she and her team are using to drive revenue to the property....Sally shared with us strategies that she and her team are using to drive revenue to the property.
In this episode you will be able to learn new strategies you can implement for your own property, what new measures you need to take to reassure potential guests that your hotel is Covid Safe and much more.]]>1628hospitality,hospitalitytips,hotelmarketing,hotelmarketingtips,royallancasterhotelcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-81-how-serviced-apartments-are-ahttps://api.spreaker.com/episode/41473014Thu, 15 Oct 2020 10:13:19 +0000Alexander NovicovIn today's episode, we had the pleasure to interview Peter Heule and speak about how serviced apartments are adopting during this period. Peter shared with us strategies hoteliers can use today to attract people to book. He also shared with us how...2154apartments,boutique,concierged,hospitality,hoteliers,operationscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-80-most-common-mistakes-hotelierhttps://api.spreaker.com/episode/41359643Thu, 08 Oct 2020 07:48:58 +0000Alexander NovicovIn today's episode, Nadia Pendleton shared with us what are the most common mistakes hoteliers make, how we can improve our customer service and how hoteliers can navigate through today's challenges.2104cleanfullhttps://www.spreaker.com/user/alexnovicov/redefine-episode-79-adele-gutmanhttps://api.spreaker.com/episode/41071453Thu, 24 Sep 2020 08:00:14 +0000Alexander NovicovIn this episode, Adele Gutman shared with us how she and her team managed to create the world's highest guest satisfaction hotel in the world. She shared with us ideas, strategies and things we can do to improve our guest's experience, guest...3173customerservice,guestexperience,hotel,hoteliers,tipsforhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-78-five-things-people-want-to-heIf you want to increase confidence and increase trust, these five things will definitely help you.]]>https://api.spreaker.com/episode/40971376Fri, 18 Sep 2020 09:31:53 +0000Alexander NovicovIn this episode, I shared with you five things that guests expect to hear from a hotel right now. If you want to increase confidence and increase trust, these five things will definitely help you.If you want to increase confidence and increase trust, these five things will definitely help you.]]>1248hospitality,hospitalitytips,hotel,hoteliers,hotelmarketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-77-how-hotels-should-market-afteI shared some data about recent research and how consumer behavior is changing.]]>https://api.spreaker.com/episode/40814062Thu, 10 Sep 2020 11:53:31 +0000Alexander NovicovIn this episode I talked about what hoteliers should do right now and how they should market their property. I shared some data about recent research and how consumer behavior is changing.I shared some data about recent research and how consumer behavior is changing.]]>1736contentmarketingforhotels,hospitalitymarketing,hotel,marketing,marketinghotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode76-stephanehttps://api.spreaker.com/episode/40631865Thu, 03 Sep 2020 09:10:13 +0000Alexander NovicovIn this episode we talked with Stephane from nHow hotel group. Stephane shared with us how they are coping with a new hotel brand in London, what new measures they've implemented due to the COVID and what should do in the next three to six months.1747hospitality,hotelmarketing,operations,redefinehospitalitycleanfullhttps://www.spreaker.com/user/alexnovicov/redefining-your-wellness-strategy-with-chttps://api.spreaker.com/episode/39998821Thu, 30 Jul 2020 08:05:02 +0000Alexander NovicovIn this episode, we talked with Claire Way about how hoteliers need to redefine their wellness and spa strategy. People are more aware and mindful about their habits and demand for wellbeing is on the rise, the question is how can hoteliers respond to...2093hospitality,hoteliers,hoteltips,spa,strategy,wellnesscleanfullhttps://www.spreaker.com/user/alexnovicov/how-to-improve-customer-experience-with-https://api.spreaker.com/episode/39923808Thu, 23 Jul 2020 18:08:39 +0000Alexander NovicovIn this episode, we interviewed a customer (service) expert Monica Or. Monica shared with us why it's important to look at our customer experience in a different way, how we can improve it and how smaller hotels can surprise their guests by doing the...2093customerexperience,customerservice,hospitalitytips,hotelguestexperience,hoteltipscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-73-how-a-business-redefined-itsehttps://api.spreaker.com/episode/39828195Sat, 18 Jul 2020 07:19:21 +0000Alexander NovicovIn this episode, we have a very active businessman who redefined his business during the lockdown. Roy Castleman the Managing Director of Twinwoods Adventure shared with us how we created a new revenue stream to his business, how he changed the whole...1574hospitalitytips,hoteliers,hotelmarketing,hotelsales,redefine,sales,salestipscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-72-redefining-pr-with-amy-ogdenhttps://api.spreaker.com/episode/31657899Thu, 18 Jun 2020 12:15:48 +0000Alexander NovicovIn this episode we had a very interesting chat with Amy Ogden about how we can redefine PR in the hospitality industry. Amy shared her strategies and ideas on what hotels can do right now to focus on the next six months, what sales strategies...1462amyogden,hospitality,hospitalitypr,hotelmarketing,marketinghospitality,public,publicrelationsforhotels,relationscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-71-how-to-move-forward-with-rob-https://api.spreaker.com/episode/28719574Sat, 30 May 2020 21:14:38 +0000Alexander NovicovIn today's episode I interviewed Rob Paterson, the CEO of Best Western Hotels in the United Kingdom. Rob shared with us his view about how we can move forward, what holds for the hospitality industry and he shared with us a story about how a pub...1741bestwestern,hospitality,hotelmarketing,hoteloperations,hotels,robpatersoncleanfullhttps://www.spreaker.com/user/alexnovicov/episode-70-a-new-chapterhttps://api.spreaker.com/episode/28380304Tue, 26 May 2020 18:56:27 +0000Alexander NovicovIn this episode I talked about why we changed the name of the podcast and how we are moving forward from here.628hoteliers,hotelmarketing,hotels,marketing,redefine,redefinehospitalitycleanfullhttps://www.spreaker.com/user/alexnovicov/episode-69-frank-reeves-interviewhttps://api.spreaker.com/episode/25941454Thu, 23 Apr 2020 07:29:54 +0000Alexander NovicovIn this episode, Frank Reeves shared with us a couple of ideas on how AI can boost hotel sales, how hotels can increase their bookings by not shouting at each user online and Frank shared with us what we can all do in this unprecedented time.1854ai,hospitality,hospitalitymarketing,hotelmareting,hotelmarketingtips,hotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-68-richard-valtrIf you want to innovate and move forward, you will enjoy this interview with Richard Valtr.]]>https://api.spreaker.com/episode/25503581Thu, 16 Apr 2020 07:20:14 +0000Alexander NovicovIn this episode Richard Valtr, the CEO of Mews System shared with us very interesting insights and ideas about what hoteliers should do right now, how can they overcome the current crisis, why they should choose a niche, be an interesting hotel and...If you want to innovate and move forward, you will enjoy this interview with Richard Valtr.]]>2460hospitality,hospitalitytips,hotel,hotelmarketingtips,hoteloperations,hoteloperationstips,mewssystem,richardvaltr,richardvaltrmewscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-67-how-to-create-creative-contenhttps://api.spreaker.com/episode/25309242Sat, 11 Apr 2020 20:58:31 +0000Alexander NovicovIn this episode I talked about the importance of being creative right now, why it's important to create content and how we can create interesting content. People are consuming content right now and it's an opportunity to create emotional connection...1072content,contentmarketing,hospitality,hospitalitymarketing,hotelmarketing,marketing,marketingincrisiscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-66-three-things-businesses-shoulhttps://api.spreaker.com/episode/24746896Thu, 02 Apr 2020 15:27:59 +0000Alexander NovicovIn this episode I shared three things businesses should do during coronavirus crisis. Why it's important to take action and not be ignorant about the events that are happening and how we can thrive, not just survive the crisis.1233businesses,coronavirus,marketingincrisis,marketingtips,socialmedia,socialmediaforbusinesses,storytellingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-65-is-marketing-really-importanthttps://api.spreaker.com/episode/24285608Thu, 26 Mar 2020 09:10:05 +0000Alexander NovicovIn this episode, I shared my thoughts about the importance of marketing during a crisis. I explained why it's important if you want to grow your company and how we can all win and thrive if we take the right actions.1149businesses,contentagency,contentmarketing,marketing,marketingagency,marketingincrisis,smallbusinesses,socialmedia,socialmediamarketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-63-the-best-strategy-for-small-bhttps://api.spreaker.com/episode/24284306Wed, 25 Mar 2020 09:18:41 +0000Alexander NovicovIn this episode, I shared what small businesses can do in a crisis. Especially now, it's important not to pause, because a lot of people are pausing their activity. Now is the time to double down.1204business,coronavirus,covid19,crisis,hospitality,marketing,marketingincrisiscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-63-what-hotels-can-do-during-corhttps://api.spreaker.com/episode/23825128Fri, 13 Mar 2020 11:16:43 +0000Alexander NovicovIn today's episode, I talked about what hoteliers can do during crises and especially during Coronavirus (CONVID_19) panic. I shared 9 strategies/ideas that hotels can do and implement today to improve their hotel performance.1451coronavirus,crisismanagementforhotels,hospitality,hospitalitytips,hotelcleanfullhttps://www.spreaker.com/user/alexnovicov/how-to-increase-direct-bookingshttps://api.spreaker.com/episode/23497265Thu, 05 Mar 2020 08:54:57 +0000Alexander NovicovIn today's episode I shared strategies on how we can increase direct bookings by not talking about the product. We don't need to talk about the product constantly, we can actually create a content strategy that adds value to the end consumer.1236directbookings,hospitalitymarketing,hotelmarketing,hotelsales,increase,marketing,salescleanfullhttps://www.spreaker.com/user/alexnovicov/episode-61-why-most-hotels-dont-have-loyhttps://api.spreaker.com/episode/23325162Sat, 29 Feb 2020 15:00:24 +0000Alexander NovicovIn this episode I shared with you why most hotels don't have loyal guests, how can hotels create loyalty and win in the long run.1522branding,brands,hospitality,hoteliers,hotelmarketing,loyal,loyaltycleanfullhttps://www.spreaker.com/user/alexnovicov/episode-60-how-to-market-sell-a-lifestylhttps://api.spreaker.com/episode/22745636Thu, 20 Feb 2020 09:05:08 +0000Alexander NovicovIn today's episode, we had a very interesting chat with Sam Riches, Sales & Marketing Director at Nobu Hotel Portman Square. He shared with us his insights into how we can market and sell a lifestyle/luxury hotel, why it's important to leave our ego...1918hospitality,hospitalitytips,hotels,luxuryhotel,nobuhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/hotelpredictions-for-2020-with-russell-ketthttps://api.spreaker.com/episode/22745352Thu, 13 Feb 2020 22:00:45 +0000Alexander NovicovIn this episode Rusell Kett, the chairman of HVS shared with us his thoughts on the hotel industry, things hoteliers need to avoid and things hoteliers need to invest. He talked about how the hospitality will be influenced this year and what we can...1950hospitality,hotel,hotelmanagement,hotelmarketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-58-why-luxury-is-not-expensive-whttps://api.spreaker.com/episode/22412324Thu, 06 Feb 2020 09:15:06 +0000Alexander NovicovIn this episode we had a great conversation with Henrik Muehle about why luxury is on the rise and why it's important to understand that luxury doesn't mean that you need to pay more. Henrik shared with us his strategies on how they maintain a very...2022flemings,flemingshotel,henrikmuehle,hospitality,luxury,luxuryhospitality,luxuryhotel,whyluxurymatterscleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-57-how-interior-design-can-ihttps://api.spreaker.com/episode/21965220Thu, 23 Jan 2020 09:10:14 +0000Alexander NovicovIn today's episode we had Diana Darmina and Tim Mutton from Blacksheep Agency talk about how hotels and restaurants can improve their space with creative interior design, what is the ROI of creative space and Tim shared an interesting story on how an...4010creativeinteriordesign,design,hospitality,hotelinteriordesign,hotelmarketing,interior,interiordesigncleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-56-pr-social-talk-with-antonhttps://api.spreaker.com/episode/21789248Fri, 17 Jan 2020 18:22:54 +0000Alexander NovicovIn todays' episode, we had a chat with Antonia Robinson on how she manages PR & Social at Preferred hotels. She shared with us a story on how she and nine influencers traveled to a destination to promote Preferred Hotels.1611hospitality,hotelmarketing,hotels,london,marketingforhotels,preferred,prforhotels,publicrelations,unitedkingdomcleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-55-three-things-hoteliers-nehttps://api.spreaker.com/episode/21514385Thu, 09 Jan 2020 17:32:25 +0000Alexander NovicovIf we want to thrive in 2020, I shared three things that we need to do, to win this year. I shared things that people are expecting brands to have, what are guests' expectations and how we can go above and beyond this.1549hospitality,hospitalitymarketing,hotelmarketing,tipsandtrickscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-54-why-building-a-brand-is-very-https://api.spreaker.com/episode/20715511Fri, 13 Dec 2019 14:00:54 +0000Alexander NovicovBuilding a sustainable brand is more important than ever right now. On this episode I shared my views on why it's important to build a brand in 2020 and examples of how some great small brands are developing themselves.1579brand,brandbuilding,hospitality,hospitalitymarketing,hotel,hotelbrand,hotelmarketing,iqdmedia,marketing,socialmedia,tipsforhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-53-why-hotels-spam-peoplehttps://api.spreaker.com/episode/20097326Mon, 18 Nov 2019 15:19:26 +0000Alexander NovicovOn today's episode, I shared with you why hotels spam people with their content on social media, newsletters and blogs. I shared two stories about how people perceive hotels social media and why they don't follow hotels.1087contentmarketing,facebook,hoteliers,hotels,instagram,instagramhotels,social,socialmedia,spammers,spamming,storytelling,storytellinghotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-52-how-creativity-helps-the-botthttps://api.spreaker.com/episode/19633563Tue, 22 Oct 2019 18:05:44 +0000Alexander NovicovOn today's episode we had Eric Jafari share his thoughts and ideas on the importance of creativity, how we can increase our bottom line using creativity and how Locke Hotels differentiate themselves in the marketplace.2101contentmarketing,hospitality,hotel,hotelmarketing,hoteloperation,lockehotels,purposefulbrandscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-51-a-hotel-without-front-office-https://api.spreaker.com/episode/19549960Thu, 17 Oct 2019 11:11:02 +0000Alexander NovicovOn today's episode we had Peter Palicz sharing with us how he manages the first 360 hotel in Budapest. From check in to check out everything is done on an application.1426digital,digitalhotel,hospitality,hotelcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-50-the-best-invesmtment-you-can-https://api.spreaker.com/episode/19309699Tue, 01 Oct 2019 15:57:28 +0000Alexander NovicovIn today's episode Tiago Venancio from Choice Hotels Europe shared with us how hoteliers can increase their ROI from their investments. We discussed how you can improve your customer service and what is the most important thing that every general...2151choicehotels,choicehotelseurope,hotel,hoteliers,hotelinvestments,hotelmanagement,investments,podcastforhotelier,roiinhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-49-how-to-surpise-delight-guestshttps://api.spreaker.com/episode/19077249Thu, 12 Sep 2019 10:49:26 +0000Alexander NovicovOn today's episode I talked with Andrew Coney from The Hari about the importance of truly caring about your guests, how we can all make a difference in a guests life and why it's important to use our creativity in the hospitality industry.1918guestretention,hospitality,hospitalityideas,hotelmarketing,increasedirectbookings,increaseloyalty,loyalty.,theharicleanfullhttps://www.spreaker.com/user/alexnovicov/episode-48-you-dont-need-a-new-logo-you-https://api.spreaker.com/episode/19032019Sat, 07 Sep 2019 13:37:55 +0000Alexander NovicovOn today's episode I talked about why you don't need a new logo but a new identity. We think that we will solve our brand problems by focusing on the outside but the key is focusing on the inside.1329contentmarketing,design,hospitalitymarketing,hotelmarketing,hotelstorytelling,logo,marketing,storytellingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-47-why-storytelling-matters-in-hhttps://api.spreaker.com/episode/18957543Fri, 30 Aug 2019 12:03:00 +0000Alexander NovicovOn today's episode we had a chat with Regitse Rosenvinge about why hospitality matters, why it's important to create content and a few insights on top trends for 2020.1564contentmarketing,contentmarketingforhotels,emotionalstorytelling,hospitalitymarketing,hotel,hotelmarketing,marketing,storytelling,storytellingforhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/robertfinalinterviewhttps://api.spreaker.com/episode/18876559Thu, 22 Aug 2019 08:25:18 +0000Alexander NovicovOn today's episode we had a conversation with Robert Richardson the GM at The Grant. He explained to us why it's important to care about your employees, how we can inspire and motivate our employees. We discussed the importance of giving back to the...1815hospitality,hotelcontentmarketing,hotelinsights,hotelinterview,hotelmanagement,hotelmarketing,hoteloperation,hotelpodcastcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-45-benefits-of-a-spa-with-paula-You can find more about Paula on ppspaconsultancy.com]]>https://api.spreaker.com/episode/18805557Thu, 15 Aug 2019 08:25:18 +0000Alexander NovicovOn today's episode I spoke with Paula Perkins about the benefits of a spa and why it's important for hotels to consider adding a spa. You can find more about Paula on ppspaconsultancy.comYou can find more about Paula on ppspaconsultancy.com]]>1617hotelmarketing,hotelspa,paula,perkins,ppspaconsultancy.com,spa,welness,whyspacleanfullhttps://www.spreaker.com/user/alexnovicov/episode-44-why-creativity-is-important-fhttps://api.spreaker.com/episode/18779953Fri, 09 Aug 2019 22:23:00 +0000Alexander NovicovOn today's episode I shared with you how creativity can make an impact on your hotels' direct bookings, engagement and how we can all use more creativity to improve our lives.1590contentmarketinghotels,creative,creativecontentmarketing,creativehotels,creativityinhotels,hotelmarketing,hotels,socialmediahotelscleanfullhttps://www.spreaker.com/user/alexnovicov/why-micro-influencers-are-better-to-collhttps://api.spreaker.com/episode/18571004Thu, 25 Jul 2019 08:00:21 +0000Alexander NovicovOn today's episode I shared why micro-influencers are better to collaborate and how we can find micro-influencers to increase hotel sales and trust.1282hospitality,hospitalitymarketing,hotelmarketing,influencers,micro,socialmediaforhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-42-how-the-best-stories-are-toldhttps://api.spreaker.com/episode/18561246Thu, 18 Jul 2019 08:00:21 +0000Alexander NovicovOn today's' episode I shared how the best brand stories are told. How we can tell a story about who we are and who we want to attract.1069brandstorytelling,contentforhotels,contentmarketing,hotel,hotelmarketing,marketingcleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-41-3-reasons-why-email-markehttps://api.spreaker.com/episode/18546636Sun, 14 Jul 2019 12:34:00 +0000Alexander NovicovOn today's episode I shared three reasons why it's important to focus on your email marketing strategy. You will learn how you can incorporate a new email marketing strategy, how to combine your email marketing activities with social media and how to...1643email,emailmarketing,emailmarketingforhotels,hotelemailmarketing,hotelmarketing,hotelsales,marketing,socialmediaforhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode40-krishan-expedia-v2Krishan shared with us how we can become better hoteliers, how we can become better and why OTAs are important to every single hotel.]]>https://api.spreaker.com/episode/18459459Thu, 04 Jul 2019 10:48:37 +0000Alexander NovicovOn today's episode we had Krishan Kadodwala, Director of Market Management at Expedia discuss with us how we can optimise our relationship with OTAs. Krishan shared with us how we can become better hoteliers, how we can become better and why OTAs are...Krishan shared with us how we can become better hoteliers, how we can become better and why OTAs are important to every single hotel.]]>1741expedia,hotel,hotelmarketing,kadodwala,krishan,marketing,ota,relationshipscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-39-why-your-hotel-doesnt-have-anhttps://api.spreaker.com/episode/18392008Thu, 27 Jun 2019 07:10:22 +0000Alexander NovicovOn this episode I talked about why your hotel doesn't have an effective story and why it's important to build a great and sharable story.1805brandstorytelling,hotelmarketing,hotelstorytelling,socialmediaforhotels,storytellingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-38-why-hotels-fail-on-social-medhttps://api.spreaker.com/episode/18348448Sat, 22 Jun 2019 22:28:22 +0000Alexander NovicovOn today's episode I discussed why hotels fail on social media and how we can improve our social media presence.1353contentmarketing,hotelmarketing,marketing,socialmedia,socialmediahotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-37-first-vegan-hotel-with-jack-mhttps://api.spreaker.com/episode/18226458Thu, 13 Jun 2019 08:20:16 +0000Alexander NovicovOn today's episode we had the head of lifestyle and co-founder Jack from Saorsa 1875 Hotel share with us why it's important to go niche in a crowded marketplace.2075firstveganhotel,hotel,hotelmarketing,kingdom,marketing,saorsa1875,scotland,united,veganhotel,veganhotelmarketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-36-jan-sammeck-director-ecommerchttps://api.spreaker.com/episode/18171339Thu, 06 Jun 2019 08:00:06 +0000Alexander NovicovOn today's episdoe we had a special guest, Jan Sammeck. He is the director of e-commerce and deals with hotels' direct bookings and online marketing. He is an author of the book called Online Marketing for Hotels and he speaks at various events. He...2339bookings,direct,ecommerce,hotel,hotelmarketing,increasedirectbookings,increasehotelsales,jan,sammeckcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-35-how-to-inspire-your-employeeshttps://api.spreaker.com/episode/18102984Thu, 30 May 2019 09:00:04 +0000Alexander NovicovOn today's episode we had the amazing Craig Goldblatt share his ideas on how we can inspire our team members, how we can live with less stress and how we can live on purpose.2509craig,goldblatt,hospitality,hospitalitymarketing,hotelmarketing,interview,livehappy,livewithpassioncleanfullhttps://www.spreaker.com/user/alexnovicov/episode-34-why-content-can-make-or-breakhttps://api.spreaker.com/episode/18071515Sat, 25 May 2019 07:22:44 +0000Alexander NovicovOn today's episode I shared why hotels' content can make a hotel or break it. The episode is backed by trivago research and shows how travellers choose their hotel and the impact it has.628contentmarketing,hotel,hotelcontent,hotelcontentmarketing,socialmediaforhotels,socialmediahotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-33-five-habits-of-effective-hotehttps://api.spreaker.com/episode/18015367Sun, 19 May 2019 14:26:39 +0000Alexander NovicovOn this episode I shared five habits of effective hotel marketers. How they use them in their day to day life. If you want to become more effective then this episode is for you.1021content,contentmarketing,effectivemarketing,hospitality,hospitalitymarketing,hotel,hotelmarketers,hotelmarketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-32-expensive-logos-vs-building-ahttps://api.spreaker.com/episode/17898245Sat, 11 May 2019 10:07:20 +0000Alexander NovicovOn today's episode I talked about building a meaningful brand vs having an expensive logo. The difference between an expensive logo and a meaningful story is that people are more loyal, you are more profitable and you can make an impact in people's lives.1207contentmarketing,hotelmarketing,hotelstory,hotelstorytelling,meaningfulmarketing,socailmedia,socialmediaforhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-31-why-we-need-to-attend-boutiquhttps://api.spreaker.com/episode/17848560Mon, 06 May 2019 13:42:52 +0000Alexander NovicovOn todays episode I shared my thoughts on why we need to attend the Boutique Lifestyle Hotel Summit in London. I don't have any involvement with the company.941boutiquelifestyle,conference,hotel,hotelmarketing,hotelsummit,marketingsummit,summitcleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-31-interview-with-ulrich-pilhttps://api.spreaker.com/episode/17762389Sat, 27 Apr 2019 13:30:06 +0000Alexander NovicovOn today's episode I interviewed Ulrich Pillau about why it's important to make changes, why it's important to have a great property management system and how Apaleo adds value to hotels.1389hotel,management,managementforhotels,marketing,marketingforhotels,pms,propertycleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-29-a-hotel-with-co-working-shttps://api.spreaker.com/episode/17681292Thu, 18 Apr 2019 21:05:46 +0000Alexander NovicovOn today's episode we discussed with David how he manages digital marketing, how they innovate and how they decided to be a hotel with co-working space. David is a very interesting guy and I believe you will gain so much.2640hospitality,hospitalitymarketing,hotel,hotelmarketing,marketing,socialmediacleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-28-why-caring-about-people-mhttps://api.spreaker.com/episode/17593912Thu, 11 Apr 2019 05:10:14 +0000Alexander NovicovOn this episode we had a chat with Francisco Mecedo about why it's important to care about your people and why it can help your hotel grow.2887hotelmarketing,peopleinhospitality,peopleskillscleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-27-social-media-with-santiagWe talked about why it's important to be on social media, how he manages his team, how they work with influencers across all their properties and how Santiago influenced a CEO of one of the largest hotel chains create social media presence and be active.

You can find Santiago on LinkedIn: https://www.linkedin.com/in/santiago-garcia-solimei-6026462/]]>https://api.spreaker.com/episode/17524645Thu, 04 Apr 2019 06:00:21 +0000Alexander NovicovOn today's episode we had a conversation with Santiago Garcia Solimei, he is a global director of social media at Melia Hotels International. We talked about why it's important to be on social media, how he manages his team, how they work with...We talked about why it's important to be on social media, how he manages his team, how they work with influencers across all their properties and how Santiago influenced a CEO of one of the largest hotel chains create social media presence and be active.

You can find Santiago on LinkedIn: https://www.linkedin.com/in/santiago-garcia-solimei-6026462/]]>2352contentforhotels,contentmarketing,hotel,hotelmarketing,hotelsocialmedia,hotelsummit,influencermarketing,meliahotelsinternationalcleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-26-how-millenials-buy-and-thhttps://api.spreaker.com/episode/17441832Thu, 28 Mar 2019 08:00:09 +0000Alexander NovicovOn today's episode I shared how I made a conscious decision about buying a pair of shoes and a particular brand for my future bag. We choose certain brands because they make us feel a certain way, hopefully this episode will help you understand more...1653brandbuilding,hotelbrand,millenialscleanfullhttps://www.spreaker.com/user/alexnovicov/iqd-episode-25-the-five-principles-of-trhttps://api.spreaker.com/episode/17388742Thu, 21 Mar 2019 10:14:48 +0000Alexander NovicovOn this episode I shared the five principles of trust. How we can build trust between the customer and the brand.1203brandtrust,buildtrust,hotel,marketing,travel,trustcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-24-turn-negative-feedback-into-phttps://api.spreaker.com/episode/17322229Thu, 14 Mar 2019 17:23:00 +0000Alexander NovicovOn today's episode I talked about how to turn negative reviews and feedback into positive ones.782guestfeedback,hotel,hotelmarketing,hotelreviews,reviews,socialmediacleanfullhttps://www.spreaker.com/user/alexnovicov/iqdepisode23https://api.spreaker.com/episode/17251486Thu, 07 Mar 2019 10:58:22 +0000Alexander NovicovOn today's episode I had the pleasure to speak with award-winning general manager Adam Rowledge. We spoke about why it's important to invest in people and how he promotes and goes above and beyond to create a positive culture. I personally got a lot...3228adam,hospitality,hotel,hotelmanager,hotelmarketing,increasehappyguests,increasesales,people,peopleinhospitality,rowledgecleanfullhttps://www.spreaker.com/user/alexnovicov/episode-22-build-a-brand-not-a-businesshttps://api.spreaker.com/episode/17182140Thu, 28 Feb 2019 14:26:45 +0000Alexander NovicovIn today's noisy world it's hard to stand out because everybody can start a business, but not everybody can build a brand. On today's episode I shared important lessons on why it's important to build a brand.800brand,brandbuilding,hotel,hotelbrandcleanfullhttps://www.spreaker.com/user/alexnovicov/episode21-why-pr-is-deadhttps://api.spreaker.com/episode/17106359Thu, 21 Feb 2019 14:45:44 +0000Alexander NovicovOn today's episode I talked about why PR is dead if you don't have the basics in place.760contentmarketing,contentmarketingforhotels,hotelpr,pr,public,relations,socialmediacleanfullhttps://www.spreaker.com/user/alexnovicov/episode-20-how-to-improve-your-hotels-cohttps://api.spreaker.com/episode/16995487Fri, 15 Feb 2019 13:50:31 +0000Alexander NovicovContent marketing is more than a buzz word, it's an essential part of business growth and hotel marketing. I share some amazing case studies on how some hotels are going beyond and creating phenomenal content and how you can improve dramatically your...1209contentmarketing,contentmarketingforhotels,hotel,hotelmarketing,hotels,hotelsocialmedia,storytellingforhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-19-how-to-appeal-to-millenials-thttps://api.spreaker.com/episode/16930338Thu, 07 Feb 2019 12:19:13 +0000Alexander NovicovOn today's episode, I discussed how we can appeal to millennial travelers683content,hotel,hotelmarketing,hoteltips,marketing,marketingforhotels,millenialstravelerscleanfullhttps://www.spreaker.com/user/alexnovicov/episode-18-how-to-make-your-hotel-stand-https://api.spreaker.com/episode/16930237Sat, 02 Feb 2019 14:38:44 +0000Alexander NovicovOn today's episode I shared strategies that you can implement and radically improve your Instagram content.968content,contentmarketing,hotelcontent,hotelmarketing,hotels,marketing,social,socialmediaforhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode17whybrandsneedapositivemarketinghttps://api.spreaker.com/episode/16849610Sat, 26 Jan 2019 18:08:54 +0000Alexander NovicovOn today's episode we discuss why brands need a positive brand strategy. The impact this strategy can have long term and short term.1094brandstrategy,hotel,hotelmarketing,marketing,strategycleanfullhttps://www.spreaker.com/user/alexnovicov/episode16https://api.spreaker.com/episode/16754632Sat, 19 Jan 2019 10:51:20 +0000Alexander NovicovWhy marketing can be honest, authentic and powerful.703authenticity,content,contentmarketing,marketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode15-millennials-choose-hotels-basehttps://api.spreaker.com/episode/16679505Thu, 10 Jan 2019 17:46:18 +0000Alexander NovicovOn todays episode we have research done on how millennials choose hotels.777brand,content,contentmarketingforhotels,hotel,hotelmarketing,marketing,marketingforhotelscleanfullhttps://www.spreaker.com/user/alexnovicov/episode14-why-great-design-is-fundementahttps://api.spreaker.com/episode/16670928Wed, 09 Jan 2019 18:36:58 +0000Alexander NovicovOn today's episode I talked about why great design is important in business.1915aesthetics,business,design,hotelmarketing,marketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode13-why-change-is-importanthttps://api.spreaker.com/episode/16620077Thu, 03 Jan 2019 14:37:15 +0000Alexander NovicovWhy change is important and why everything starts with us.286change,hotelmarketing,marketing,social,socialmediacleanfullhttps://www.spreaker.com/user/alexnovicov/episode12-how-to-increase-repeat-hotel-chttps://api.spreaker.com/episode/16523726Thu, 27 Dec 2018 12:03:45 +0000Alexander NovicovRepeat guests are more valuable than new guests. On today's episode I shared with you strategies on how you can improve that.803directbookings,hotel,hotelmarketing,increasedirectbookings,marketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-11-why-most-hotels-are-irrelevanhttps://api.spreaker.com/episode/16523547Thu, 20 Dec 2018 11:42:29 +0000Alexander NovicovOn today's epsidoe I share my thoughts on why most hotels are irrelevant and how we can fix it.1182boutiquehotelmarketing,hotel,marketing,marketingforhotels,media,podcast,podcastforhotels,socialcleanfullhttps://www.spreaker.com/user/alexnovicov/episode10https://api.spreaker.com/episode/16464687Thu, 13 Dec 2018 21:51:47 +0000Alexander NovicovThis are my predictions for 20191152brandmarketing,contentmarketingforhotels,hotel,hotelmarketing,hotelmarketingpodcast,marketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode9-three-steps-to-build-hotel-branhttps://api.spreaker.com/episode/16400638Thu, 06 Dec 2018 12:14:32 +0000Alexander NovicovThree steps on how to build a hotel brand.875contentmarketing,hotel,hotelmarketing,marketing,media,socialcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-8-how-to-increase-hotel-saleshttps://api.spreaker.com/episode/16338857Thu, 29 Nov 2018 11:12:13 +0000Alexander NovicovOn todays episode we shared with you six feasible ideas on how you can increase your hotel sales.1555hospitality,hotel,marketing,salescleanfullhttps://www.spreaker.com/user/alexnovicov/episode-7-how-to-increase-customer-engaghttps://api.spreaker.com/episode/16288403Thu, 22 Nov 2018 19:27:55 +0000Alexander NovicovHow we can increase customer engagement for hotel brands.1233customer,engagement,hotel,marketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode6-how-to-build-a-hotel-brandWe added a segment from Seths Godin recent interview and analyzed how we can improve our brand.]]>https://api.spreaker.com/episode/16186181Sat, 10 Nov 2018 16:35:22 +0000Alexander NovicovOn this episode we discuss how we can create a sustainable hotel brand. We added a segment from Seths Godin recent interview and analyzed how we can improve our brand.We added a segment from Seths Godin recent interview and analyzed how we can improve our brand.]]>1058hotel,marketing,storytellingyesfullhttps://www.spreaker.com/user/alexnovicov/episode-5-three-tips-to-enhance-your-socBuzzsprout-849038Fri, 02 Nov 2018 00:00:00 +0000Alexander Novicovtips to enhance your social media1118business,marketing,socialmediacleanfullhttps://www.spreaker.com/user/alexnovicov/episode-4-interview-with-liutauras-lv-vaBuzzsprout-841185Wed, 24 Oct 2018 23:00:00 +0000Alexander NovicovThe importance of having a purposeful brand.2780hotel,hotel marketingcleanfullhttps://www.spreaker.com/user/alexnovicov/episode-3-how-to-get-more-reviews-for-yoBuzzsprout-834597Thu, 18 Oct 2018 23:00:00 +0000Alexander Novicovhotel reviews, hotel marketing808cleanfullhttps://www.spreaker.com/user/alexnovicov/episode-2-why-content-marketingBuzzsprout-833221Tue, 16 Oct 2018 23:00:00 +0000Alexander Novicovhotel content marketing1384cleanfullhttps://www.spreaker.com/user/alexnovicov/episode-1-why-i-started-this-podcastBuzzsprout-827895Thu, 11 Oct 2018 23:00:00 +0000Alexander NovicovIntroduction to this podcast1030content marketing,hotel marketing,why content,why hotel,why marketingcleanfull