https://www.spreaker.com/show/cmo-on-the-goenSociety & CultureCopyright David Kaplanhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/cc767eab1f2c3971ebd0ae03047a15aa.jpghttps://www.spreaker.com/show/cmo-on-the-goThu, 07 Mar 2019 07:35:30 +0000David KaplanDavid Kaplanfeeds@spreaker.comA bi-weekly podcast for fast-moving CMOs and marketing decision makers seeking digital knowledge to impact real-world customer relationships.cleanepisodicDavid Kaplanfeeds@spreaker.comA bi-weekly podcast for fast-moving CMOs and marketing decision makers seeking digital knowledge to impact real-world customer relationships.Nohttps://www.spreaker.com/user/10807824/live-from-onward18-how-menu-management-c
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>https://geomarketing.com/?post_type=podcast&p=25963Wed, 06 Mar 2019 22:41:53 +0000David KaplanIn the last episode of this season, Nancy Hampton, Chief Business Development Officer at Trabon, shares her insight on restaurant marketing trends, menu management, and more. Missed the action at Yext’s ONWARD18 conference? Experience all the...
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>983cleanfullDavid KaplanIn the last episode of this season, Nancy Hampton, Chief Business Development Officer at Trabon, shares her insight on restaurant marketing trends, menu management, and more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.Nohttps://www.spreaker.com/user/10807824/live-from-onward18-how-to-drive-discover
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>https://geomarketing.com/?post_type=podcast&p=25958Wed, 20 Feb 2019 22:09:31 +0000David KaplanIn this episode, Romeo's Pizza CMO David McCafferty shares his insight on the importance of managing brand information across digital touchpoints — and explains how Romeo's Pizza raised its star-rating by .5 in under 60 days. Missed the action at...
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>855cleanfullDavid KaplanIn this episode, Romeo's Pizza CMO David McCafferty shares his insight on the importance of managing brand information across digital touchpoints — and explains how Romeo's Pizza raised its star-rating by .5 in under 60 days. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.Nohttps://www.spreaker.com/user/10807824/live-from-onward18-how-restaurants-can-s
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>https://geomarketing.com/?post_type=podcast&p=25956Wed, 13 Feb 2019 21:38:04 +0000David KaplanIn this episode, TripAdvisor's Mark Goloboy shares his insight on how TripAdvisor works with restaurants, the importance of reputation management, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and...
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>956cleanfullDavid KaplanIn this episode, TripAdvisor's Mark Goloboy shares his insight on how TripAdvisor works with restaurants, the importance of reputation management, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.Nohttps://www.spreaker.com/user/10807824/live-from-onward18-the-cmo-to-ceo-journe
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>https://geomarketing.com/?post_type=podcast&p=25953Thu, 07 Feb 2019 18:46:02 +0000David KaplanIn this episode, Frances Allen, CEO at Boston Market, shares her insight on making the shift from CMO to CEO, key trends in the restaurant industry, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and...
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>1246cleanfullDavid KaplanIn this episode, Frances Allen, CEO at Boston Market, shares her insight on making the shift from CMO to CEO, key trends in the restaurant industry, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.Nohttps://www.spreaker.com/user/10807824/live-from-onward18-balancing-data-collec
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>https://geomarketing.com/?post_type=podcast&p=25950Thu, 31 Jan 2019 15:22:15 +0000David KaplanIn this episode, Christian Ward, Chief Data Officer at Source Media, discusses the challenge of balancing consumers' desires for personalization with the need for privacy, the use of data in financial services, and much more. Missed the action at...
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>810cleanfullDavid KaplanIn this episode, Christian Ward, Chief Data Officer at Source Media, discusses the challenge of balancing consumers' desires for personalization with the need for privacy, the use of data in financial services, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.Nohttps://www.spreaker.com/user/10807824/live-from-onward18-what-brands-need-to-k
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>https://geomarketing.com/?post_type=podcast&p=25947Wed, 23 Jan 2019 22:28:25 +0000David KaplanIn this episode, we welcome Microsoft's Ed Doran, who is the co-founder of Cortana. Doran discusses the state of voice, how to address challenges related to scalability, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all...
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>993cleanfullDavid KaplanIn this episode, we welcome Microsoft's Ed Doran, who is the co-founder of Cortana. Doran discusses the state of voice, how to address challenges related to scalability, and much more. Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.Nohttps://www.spreaker.com/user/10807824/live-from-onward18-how-qsrs-can-win-with
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>https://geomarketing.com/?post_type=podcast&p=25942Wed, 16 Jan 2019 20:40:17 +0000David KaplanIn this episode, Jason Carrigan, Head of Digital Marketing at Checkers & Rally's Drive-In Restaurants, talks about driving digital discovery and why review management matters — especially for QSRs. In Carrigan's words, "to start with, it’s simple:...
Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>999cleanfullDavid KaplanIn this episode, Jason Carrigan, Head of Digital Marketing at Checkers & Rally's Drive-In Restaurants, talks about driving digital discovery and why review management matters — especially for QSRs. In Carrigan's words, "to start with, it’s simple: Reviews impact customer behavior."  Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.Nohttps://www.spreaker.com/user/10807824/live-from-onward18-how-to-create-a-truly
In this episode, Cimarron Buser, SVP business development at TimeTrade, explains why everyone visiting a retailer, financial institution, or healthcare provider should have a "we've been expecting you" customer experience — and what marketers can do to provide it.

Missed the action at Yext's ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>https://geomarketing.com/?post_type=podcast&p=25934Wed, 09 Jan 2019 22:32:36 +0000David KaplanWelcome to season two of CMO On-The-Go! In this episode, Cimarron Buser, SVP business development at TimeTrade, explains why everyone visiting a retailer, financial institution, or healthcare provider should have a "we've been expecting you" customer...
In this episode, Cimarron Buser, SVP business development at TimeTrade, explains why everyone visiting a retailer, financial institution, or healthcare provider should have a "we've been expecting you" customer experience — and what marketers can do to provide it.

Missed the action at Yext's ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.]]>1077cleanfullDavid KaplanWelcome to season two of CMO On-The-Go! In this episode, Cimarron Buser, SVP business development at TimeTrade, explains why everyone visiting a retailer, financial institution, or healthcare provider should have a "we've been expecting you" customer experience — and what marketers can do to provide it. Missed the action at Yext's ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.Nohttps://www.spreaker.com/user/10807824/how-and-why-the-job-of-cmo-is-changing-d
On this week’s episode, we speak with David Berkowitz, the head of Serial Marketer, a consultancy focused on branding, product marketing, demand generation, and more.

Among other things, we’ll be exploring the idea of how the CMO role has become a “hybrid” job that combines elements of marketing and technology seamlessly. While those roles are often at odds in terms of approach and incentives, Berkowitz discusses why brands need a clearer cross-functional position that breaks down walls between marketing skill sets and job descriptions.

Plus: Lauryn Chamberlain explains what brands need to know about "micro-experiences."]]>https://geomarketing.com/?post_type=podcast&p=25919Wed, 28 Nov 2018 21:42:06 +0000David KaplanThe demand for personalized services by “connected consumers” has led most marketing professionals to adopt a new outlook of advancing their goals with the tools on hand while taking on the role of “chief silo-buster.” On this week’s episode, we...
On this week’s episode, we speak with David Berkowitz, the head of Serial Marketer, a consultancy focused on branding, product marketing, demand generation, and more.

Among other things, we’ll be exploring the idea of how the CMO role has become a “hybrid” job that combines elements of marketing and technology seamlessly. While those roles are often at odds in terms of approach and incentives, Berkowitz discusses why brands need a clearer cross-functional position that breaks down walls between marketing skill sets and job descriptions.

Plus: Lauryn Chamberlain explains what brands need to know about "micro-experiences."]]>1067cleanfullDavid KaplanThe demand for personalized services by “connected consumers” has led most marketing professionals to adopt a new outlook of advancing their goals with the tools on hand while taking on the role of “chief silo-buster.” On this week’s episode, we speak with David Berkowitz, the head of Serial Marketer, a consultancy focused on branding, product marketing, demand generation, and more. Among other things, we’ll be exploring the idea of how the CMO role has become a “hybrid” job that combines elements of marketing and technology seamlessly. While those roles are often at odds in terms of approach and incentives, Berkowitz discusses why brands need a clearer cross-functional position that breaks down walls between marketing skill sets and job descriptions. Plus: Lauryn Chamberlain explains what brands need to know about "micro-experiences."Nohttps://www.spreaker.com/user/10807824/what-cmos-need-to-know-about-digital-cre
In this episode of CMO On The Go, Walter offers his thoughts on the persistence of the creative lag mobile in particular has experienced even as the ability to use machine learning has helped drive greater ad personalization.

In addition, Walter talks about his his recent panel discussion at the 3 Percent Conference, where be spoke about his perspective of being a black father in the advertising industry at time when agencies and marketers are still trying to find the right way to solve diversity issues.]]>https://geomarketing.com/?post_type=podcast&p=25914Thu, 15 Nov 2018 06:25:50 +0000David KaplanWalter Geer, co-founder and Head of Marketing and Strategy at music community platform Quarry, has spent the better part of two decades working in digital advertising from the creative side at companies such as Viacom/MTV Networks, Gannett's...
In this episode of CMO On The Go, Walter offers his thoughts on the persistence of the creative lag mobile in particular has experienced even as the ability to use machine learning has helped drive greater ad personalization.

In addition, Walter talks about his his recent panel discussion at the 3 Percent Conference, where be spoke about his perspective of being a black father in the advertising industry at time when agencies and marketers are still trying to find the right way to solve diversity issues.]]>1332cleanfullDavid KaplanWalter Geer, co-founder and Head of Marketing and Strategy at music community platform Quarry, has spent the better part of two decades working in digital advertising from the creative side at companies such as Viacom/MTV Networks, Gannett's Pointroll, Verve, and others. In this episode of CMO On The Go, Walter offers his thoughts on the persistence of the creative lag mobile in particular has experienced even as the ability to use machine learning has helped drive greater ad personalization. In addition, Walter talks about his his recent panel discussion at the 3 Percent Conference, where be spoke about his perspective of being a black father in the advertising industry at time when agencies and marketers are still trying to find the right way to solve diversity issues.Nohttps://www.spreaker.com/user/10807824/why-brick-and-mortar-bank-branches-remai
On this week’s episode, we speak with Service Credit Union CMO Wendy Beswick, who discusses the continued relevance of physical bank branches and the supportive role played by technology for financial services customers.

As Wendy and Service Credit Union’s experience shows, mobile seems to have flipped the script for the retail banking industry. Banks are evolving with the use of mobile apps and tools like voice activation to preserve and grow their individual market share, and help them connect with customers where they are – on their mobile devices and as well as in person.

Also on this episode: How marketers can evaluate the value of Chatbots.]]>https://geomarketing.com/?post_type=podcast&p=25910Thu, 08 Nov 2018 02:54:05 +0000David KaplanFor the most of the past few decades, the retail banking industry hasn’t necessary cultivated a reputation for innovation. The banking space has tended to slowly to adopt technologies that have become mainstream in other industries, and it has been...
On this week’s episode, we speak with Service Credit Union CMO Wendy Beswick, who discusses the continued relevance of physical bank branches and the supportive role played by technology for financial services customers.

As Wendy and Service Credit Union’s experience shows, mobile seems to have flipped the script for the retail banking industry. Banks are evolving with the use of mobile apps and tools like voice activation to preserve and grow their individual market share, and help them connect with customers where they are – on their mobile devices and as well as in person.

Also on this episode: How marketers can evaluate the value of Chatbots.]]>1225cleanfullDavid KaplanFor the most of the past few decades, the retail banking industry hasn’t necessary cultivated a reputation for innovation. The banking space has tended to slowly to adopt technologies that have become mainstream in other industries, and it has been resistant to abandon “the old way” of doing business. On this week’s episode, we speak with Service Credit Union CMO Wendy Beswick, who discusses the continued relevance of physical bank branches and the supportive role played by technology for financial services customers. As Wendy and Service Credit Union’s experience shows, mobile seems to have flipped the script for the retail banking industry. Banks are evolving with the use of mobile apps and tools like voice activation to preserve and grow their individual market share, and help them connect with customers where they are – on their mobile devices and as well as in person. Also on this episode: How marketers can evaluate the value of Chatbots.Nohttps://www.spreaker.com/user/10807824/why-clicks-based-brands-like-warby-parke
But as GroundTruth CMO Eric Hadley notes in this week's CMO On The Go episode, it's not just convenience and ease associated with bringing digital touchpoints to physical businesses that has consumers shopping in stores. It's something that has inspired e-tailers like Warby Parker, Caspar, Everlane, and even Amazon to pursue a clicks-to-bricks strategy.

Plus: Lauryn Chamberlain tells you everything you need to know about "micro-moments."]]>https://geomarketing.com/?post_type=podcast&p=25902Thu, 01 Nov 2018 03:56:37 +0000David KaplanThe "retail-pocalypse" appears to be ebbing as major store brands from Macy's to Target have enhanced and embraced a range of online/offline strategies such as buy-online/pick-up-instore. But as GroundTruth CMO Eric Hadley notes in this week's CMO On...
But as GroundTruth CMO Eric Hadley notes in this week's CMO On The Go episode, it's not just convenience and ease associated with bringing digital touchpoints to physical businesses that has consumers shopping in stores. It's something that has inspired e-tailers like Warby Parker, Caspar, Everlane, and even Amazon to pursue a clicks-to-bricks strategy.

Plus: Lauryn Chamberlain tells you everything you need to know about "micro-moments."]]>1373cleanfullDavid KaplanThe "retail-pocalypse" appears to be ebbing as major store brands from Macy's to Target have enhanced and embraced a range of online/offline strategies such as buy-online/pick-up-instore. But as GroundTruth CMO Eric Hadley notes in this week's CMO On The Go episode, it's not just convenience and ease associated with bringing digital touchpoints to physical businesses that has consumers shopping in stores. It's something that has inspired e-tailers like Warby Parker, Caspar, Everlane, and even Amazon to pursue a clicks-to-bricks strategy. Plus: Lauryn Chamberlain tells you everything you need to know about "micro-moments."Nohttps://www.spreaker.com/user/10807824/mindshares-joe-maceda-what-brands-need-thttps://geomarketing.com/?post_type=podcast&p=25896Thu, 18 Oct 2018 02:01:58 +0000David KaplanThe emergence of voice activation and digital assistants has brand loyalty undergoing the most dramatic upheaval since the rise of television advertising in the 1960s, says Mindshare's Joe Maceda in episode 5 of CMO On The Go. Plus: Lauryn Chamberlain...1152cleanfullDavid KaplanThe emergence of voice activation and digital assistants has brand loyalty undergoing the most dramatic upheaval since the rise of television advertising in the 1960s, says Mindshare's Joe Maceda in episode 5 of CMO On The Go. Plus: Lauryn Chamberlain tells you what you need to know about Sentiment Analysis.Nohttps://www.spreaker.com/user/10807824/the-holiday-retail-shopping-forecast-forhttps://geomarketing.com/?post_type=podcast&p=25892Thu, 11 Oct 2018 03:36:54 +0000David KaplanIn our fourth episode, we speak with Jeffrey Schmitz, the chief marketing officer of Zebra Technologies, whose software, analytics and solutions are designed to intelligently connect people, assets and data. Jeff shares his insight about challenges...1009cleanfullDavid KaplanIn our fourth episode, we speak with Jeffrey Schmitz, the chief marketing officer of Zebra Technologies, whose software, analytics and solutions are designed to intelligently connect people, assets and data. Jeff shares his insight about challenges facing CMOs in the b2b space, the holiday season outlook for retailers, and more. Plus: Lauryn Chamberlain defines what businesses need to know about managing reviews.Nohttps://www.spreaker.com/user/10807824/verve-cmo-julie-bernard-episode-3https://geomarketing.com/?post_type=podcast&p=25886Thu, 04 Oct 2018 14:03:14 +0000David KaplanJulie Bernard is chief marketing officer of Verve. In episode 3 of CMO On The Go, the former SVP of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, discusses the need for greater discussion about the way...1587cleanfullDavid KaplanJulie Bernard is chief marketing officer of Verve. In episode 3 of CMO On The Go, the former SVP of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, discusses the need for greater discussion about the way brands can create better experiences for existing consumers while creating new customer connections.No