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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>Of Record | The latest in digital marketing &amp; advertising</title><link>https://podcastofrecord.com/</link><description><![CDATA[Are you a CMO, business owner or digital marketing professional?<br /><br />Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. <br /><br />We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.<br /><br />Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. <br /><br />These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.<br /><br />Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.]]></description><atom:link href="https://www.spreaker.com/show/3143150/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Management</category><copyright>Copyright 2018-2020 GreyBridge Media Group</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg</url><title>Of Record | The latest in digital marketing &amp; advertising</title><link>https://podcastofrecord.com/</link></image><lastBuildDate>Mon, 27 May 2024 09:36:44 +0000</lastBuildDate><itunes:author>Of Record</itunes:author><itunes:owner><itunes:name>Podcast Of Record</itunes:name><itunes:email>info@podcastofrecord.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:subtitle>Are you a CMO, business owner, or marketing professional? We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.</itunes:subtitle><itunes:summary><![CDATA[Are you a CMO, business owner or digital marketing professional?<br /><br />Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. <br /><br />We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.<br /><br />Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. <br /><br />These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.<br /><br />Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.]]></itunes:summary><itunes:category text="Business"><itunes:category text="Management"/></itunes:category><itunes:category text="Business"/><itunes:category text="Technology"/><itunes:explicit>true</itunes:explicit><podcast:guid>32540f3a-f230-5ca0-a63d-c92f4cec1699</podcast:guid><itunes:type>episodic</itunes:type><item><title>Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27</title><link>https://www.spreaker.com/episode/swifties-takeover-and-halloween-trends-weekly-digital-marketing-update-10-27--57409847</link><description><![CDATA[Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and fans are going WILD! Plus your favorite Halloween costumes and trends that you didn't know!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/57409847</guid><pubDate>Sat, 28 Oct 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/57409847/ofrecord_10_27.mp3" length="44140511" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/30d27c48-c096-4dcd-b0e6-92d692fcbebb/30d27c48-c096-4dcd-b0e6-92d692fcbebb.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/30d27c48-c096-4dcd-b0e6-92d692fcbebb/30d27c48-c096-4dcd-b0e6-92d692fcbebb.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/30d27c48-c096-4dcd-b0e6-92d692fcbebb/30d27c48-c096-4dcd-b0e6-92d692fcbebb.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and...</itunes:subtitle><itunes:summary><![CDATA[Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and fans are going WILD! Plus your favorite Halloween costumes and trends that you didn't know!]]></itunes:summary><itunes:duration>1834</itunes:duration><itunes:keywords>1989,amc,cinemark,concert,era,erastour,genz,marketing,media,millenials,movies,music,pop,socialmedia,swifty,taylor,taylorswift,theatre,tiktok,trends</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20</title><link>https://www.spreaker.com/episode/taylor-swift-does-sports-while-elon-and-bezos-monopolize-the-future-weekly-digital-marketing-update-10-20--57321454</link><description><![CDATA[Digital Ad Market Update: 10/6 - 10/20 2023<br /><br />Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less.<br /><br />Top Stories:<br />Taylor Swift and Travis Kelce are colliding fan bases and the NFL is obsessed.<br /><br />Sports betting scandals, Sunday Ticket confusion, and Toy Story football? All in store for this episode.<br /><br />Amazon has its sights set on the world. Elon Musk and 'X' want to control your identity.<br /><br />Articles Mentioned:<br />ESPN Bet: <a href="https://bit.ly/472duRT" target="_blank" rel="noreferrer noopener">https://bit.ly/472duRT</a> <br />Amazon Will Make Your Ads: <a href="https://bit.ly/48Z97J3" target="_blank" rel="noreferrer noopener">https://bit.ly/48Z97J3</a> <br />Elon Tests Anti-Bot Theory: <a href="https://bit.ly/4951xg7" target="_blank" rel="noreferrer noopener">https://bit.ly/4951xg7</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/57321454</guid><pubDate>Fri, 20 Oct 2023 16:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/57321454/ofrecord_101923_full_final.mp3" length="47316617" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/624c2f81-e898-40d9-86e1-4be27205f388/624c2f81-e898-40d9-86e1-4be27205f388.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/624c2f81-e898-40d9-86e1-4be27205f388/624c2f81-e898-40d9-86e1-4be27205f388.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/624c2f81-e898-40d9-86e1-4be27205f388/624c2f81-e898-40d9-86e1-4be27205f388.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/6 - 10/20 2023

Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less.

Top Stories:
Taylor Swift and Travis Kelce are colliding fan bases and...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/6 - 10/20 2023<br /><br />Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less.<br /><br />Top Stories:<br />Taylor Swift and Travis Kelce are colliding fan bases and the NFL is obsessed.<br /><br />Sports betting scandals, Sunday Ticket confusion, and Toy Story football? All in store for this episode.<br /><br />Amazon has its sights set on the world. Elon Musk and 'X' want to control your identity.<br /><br />Articles Mentioned:<br />ESPN Bet: <a href="https://bit.ly/472duRT" target="_blank" rel="noreferrer noopener">https://bit.ly/472duRT</a> <br />Amazon Will Make Your Ads: <a href="https://bit.ly/48Z97J3" target="_blank" rel="noreferrer noopener">https://bit.ly/48Z97J3</a> <br />Elon Tests Anti-Bot Theory: <a href="https://bit.ly/4951xg7" target="_blank" rel="noreferrer noopener">https://bit.ly/4951xg7</a>]]></itunes:summary><itunes:duration>1969</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29</title><link>https://www.spreaker.com/episode/campaign-memes-and-target-backlash-weekly-digital-marketing-update-8-29--56619895</link><description><![CDATA[Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/56619895</guid><pubDate>Tue, 29 Aug 2023 09:00:04 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/56619895/ofrecord_8_28_edited.mp3" length="38354579" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/bcdc5764-7485-498b-9913-132c02596e20/bcdc5764-7485-498b-9913-132c02596e20.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/bcdc5764-7485-498b-9913-132c02596e20/bcdc5764-7485-498b-9913-132c02596e20.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/bcdc5764-7485-498b-9913-132c02596e20/bcdc5764-7485-498b-9913-132c02596e20.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing...</itunes:subtitle><itunes:summary><![CDATA[Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.]]></itunes:summary><itunes:duration>2398</itunes:duration><itunes:keywords>campaign,debate,democrat,football,media,meta,modern,news,nfl,politics,presidents,republican,socialmedia,target,tiktok,trending,trends,tv,twitter,x</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18</title><link>https://www.spreaker.com/episode/is-disney-coming-to-an-end-plus-barbie-vs-aliens-weekly-digital-marketing-update-8-18--56516100</link><description><![CDATA[On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand and popular baby names.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/56516100</guid><pubDate>Sat, 19 Aug 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/56516100/of_record_8_18.mp3" length="37987193" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/3d4b9646-5a44-4edc-b7ae-9524bee935e3/3d4b9646-5a44-4edc-b7ae-9524bee935e3.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/3d4b9646-5a44-4edc-b7ae-9524bee935e3/3d4b9646-5a44-4edc-b7ae-9524bee935e3.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/3d4b9646-5a44-4edc-b7ae-9524bee935e3/3d4b9646-5a44-4edc-b7ae-9524bee935e3.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of...</itunes:subtitle><itunes:summary><![CDATA[On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand and popular baby names.]]></itunes:summary><itunes:duration>2375</itunes:duration><itunes:keywords>aliens,babynames,barbie,disney,disneymovies,genz,marketing,media,names,podcast,popular,revenue,sales,snowwhite,social,tiktok,trending,trends,twitter,x</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13</title><link>https://www.spreaker.com/episode/amazon-vs-taylor-swift-battle-of-the-incomes-weekly-digital-marketing-update-7-13--56158264</link><description><![CDATA[Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/56158264</guid><pubDate>Thu, 20 Jul 2023 09:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/56158264/of_record_7_13.mp3" length="44431324" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/8283f2ac-5602-4def-88c9-f92262b58ba4/8283f2ac-5602-4def-88c9-f92262b58ba4.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/8283f2ac-5602-4def-88c9-f92262b58ba4/8283f2ac-5602-4def-88c9-f92262b58ba4.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/8283f2ac-5602-4def-88c9-f92262b58ba4/8283f2ac-5602-4def-88c9-f92262b58ba4.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!</itunes:subtitle><itunes:summary><![CDATA[Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!]]></itunes:summary><itunes:duration>1844</itunes:duration><itunes:keywords>amazon,business,campaign,eras,erastour,grimace,marketing,mcdonalds,money,music,online,pop,popculture,prime,primeday,reputation,taylorswift,technology,tiktok,trends</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6</title><link>https://www.spreaker.com/episode/peasant-s-podcast-and-4th-of-july-solved-weekly-digital-marketing-update-7-6--56054134</link><description><![CDATA[Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/56054134</guid><pubDate>Tue, 11 Jul 2023 09:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/56054134/of_record_podcast_7_6_1.mp3" length="55589093" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/29bac6ca-dd66-48dc-b906-2c76687b22e5/29bac6ca-dd66-48dc-b906-2c76687b22e5.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/29bac6ca-dd66-48dc-b906-2c76687b22e5/29bac6ca-dd66-48dc-b906-2c76687b22e5.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/29bac6ca-dd66-48dc-b906-2c76687b22e5/29bac6ca-dd66-48dc-b906-2c76687b22e5.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more...</itunes:subtitle><itunes:summary><![CDATA[Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)]]></itunes:summary><itunes:duration>2311</itunes:duration><itunes:keywords>4th,america,beer,business,cookout,family,fireworks,hamburgers,holiday,hotdogs,independenceday,july,martketing,money,sales,tiktok,traditions,trends,trivia,usa</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27</title><link>https://www.spreaker.com/episode/grimace-takeover-and-lettuce-taco-bout-it-weekly-digital-marketing-update-6-27--56038277</link><description><![CDATA[Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as the latest Tiktok trends.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/56038277</guid><pubDate>Sun, 09 Jul 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/56038277/updated_6_27_podcast.mp3" length="50027392" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/c36dc4c4-d3de-4145-a1e1-11189f37c911/c36dc4c4-d3de-4145-a1e1-11189f37c911.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/c36dc4c4-d3de-4145-a1e1-11189f37c911/c36dc4c4-d3de-4145-a1e1-11189f37c911.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/c36dc4c4-d3de-4145-a1e1-11189f37c911/c36dc4c4-d3de-4145-a1e1-11189f37c911.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as...</itunes:subtitle><itunes:summary><![CDATA[Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as the latest Tiktok trends.]]></itunes:summary><itunes:duration>2079</itunes:duration><itunes:keywords>advertising,barbie,buisness,diverse,funny,genz,grimace,horror,learn,marketing,mcdonalds,millenial,money,popular,puns,socialmedia,success,tacobell,tiktok,trend</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22</title><link>https://www.spreaker.com/episode/barbie-s-horror-house-and-titanic-2-weekly-digital-marketing-update-6-22--55299978</link><description><![CDATA[On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up media platforms like Titktok.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/55299978</guid><pubDate>Wed, 28 Jun 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/55299978/ofrecord_episode_june192023_mixdown.mp3" length="54301417" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/eb60523b-8bbc-4fee-ab37-ff2b400d43ef/eb60523b-8bbc-4fee-ab37-ff2b400d43ef.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/eb60523b-8bbc-4fee-ab37-ff2b400d43ef/eb60523b-8bbc-4fee-ab37-ff2b400d43ef.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/eb60523b-8bbc-4fee-ab37-ff2b400d43ef/eb60523b-8bbc-4fee-ab37-ff2b400d43ef.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its...</itunes:subtitle><itunes:summary><![CDATA[On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up media platforms like Titktok.]]></itunes:summary><itunes:duration>2261</itunes:duration><itunes:keywords>advertising,barbie,barbiemovie,beer,brands,budlight,celebrity,controversy,culture,marketing,movies,mystery,shows,submarine,tech,techniques,tiktok,titanic,trends,tv</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Apple's Vision of the Cyborg Evolution | Weekly Digital Marketing Update 6/8</title><link>https://www.spreaker.com/episode/apple-s-vision-of-the-cyborg-evolution-weekly-digital-marketing-update-6-8--54131182</link><description><![CDATA[Digital Ad Market Update: 6/2 - 6/8 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.<br /><br />Top Story:<br />Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of Apple's headset product line.<br /><br />Articles Mentioned:<br />Apple Vision Headset: <a href="https://apple.co/3oKUB5x" target="_blank" rel="noreferrer noopener">https://apple.co/3oKUB5x</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/54131182</guid><pubDate>Thu, 08 Jun 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/54131182/ofrecord06072023_full_final.mp3" length="40661773" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/e07e301b-1351-4a53-b445-35c7226b9bac/e07e301b-1351-4a53-b445-35c7226b9bac.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/e07e301b-1351-4a53-b445-35c7226b9bac/e07e301b-1351-4a53-b445-35c7226b9bac.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/e07e301b-1351-4a53-b445-35c7226b9bac/e07e301b-1351-4a53-b445-35c7226b9bac.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/2 - 6/8 2023

Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.

Top Story:
Apple recently unveiled its first product in the...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/2 - 6/8 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.<br /><br />Top Story:<br />Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of Apple's headset product line.<br /><br />Articles Mentioned:<br />Apple Vision Headset: <a href="https://apple.co/3oKUB5x" target="_blank" rel="noreferrer noopener">https://apple.co/3oKUB5x</a>]]></itunes:summary><itunes:duration>1692</itunes:duration><itunes:keywords>apple,applevisionpro,ar,augmentedreality,blackberry,future,gadget,headset,iphone,meta,new,news,oculus,productivity,quest,tech,virtualreality,visionpro,vr</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 6/1 | Pride Backlash and Bungled Presidential Launches</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-6-1-pride-backlash-and-bungled-presidential-launches--54065895</link><description><![CDATA[Digital Ad Market Update: 5/26 - 6/1 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less.<br /><br />Top Stories:<br />Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it.<br /><br />Presidential launches in Twitter Spaces? Yeah, you heard that right. What could go wrong? Let's discuss.<br /><br />Articles Mentioned:<br />North Face Pride Pushes On: <a href="https://bit.ly/3N44RPB" target="_blank" rel="noreferrer noopener">https://bit.ly/3N44RPB</a><br />Target Pride Backlash: <a href="https://bit.ly/3qgkxpS" target="_blank" rel="noreferrer noopener">https://bit.ly/3qgkxpS</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/54065895</guid><pubDate>Thu, 01 Jun 2023 16:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/54065895/ofrecord_06012023_final.mp3" length="45633315" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/1a25ed74-5bc2-4277-bb10-ecfac70da4ee/1a25ed74-5bc2-4277-bb10-ecfac70da4ee.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/1a25ed74-5bc2-4277-bb10-ecfac70da4ee/1a25ed74-5bc2-4277-bb10-ecfac70da4ee.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/1a25ed74-5bc2-4277-bb10-ecfac70da4ee/1a25ed74-5bc2-4277-bb10-ecfac70da4ee.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/26 - 6/1 2023

Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less.

Top Stories:
Not every business knows how to traverse public...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/26 - 6/1 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less.<br /><br />Top Stories:<br />Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it.<br /><br />Presidential launches in Twitter Spaces? Yeah, you heard that right. What could go wrong? Let's discuss.<br /><br />Articles Mentioned:<br />North Face Pride Pushes On: <a href="https://bit.ly/3N44RPB" target="_blank" rel="noreferrer noopener">https://bit.ly/3N44RPB</a><br />Target Pride Backlash: <a href="https://bit.ly/3qgkxpS" target="_blank" rel="noreferrer noopener">https://bit.ly/3qgkxpS</a>]]></itunes:summary><itunes:duration>1899</itunes:duration><itunes:keywords>backlash,culture,election,elonmusk,fortnite,launch,marketing,news,northface,president,presidentialrace,pride,pridemonth,rondesanctimonious,rondesantis,target,taylorswift,tech,twitter,twitterspaces</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 5/25 | Beer Pour Outs, Pickleball Hangouts, and Free TVs</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-5-25-beer-pour-outs-pickleball-hangouts-and-free-tvs--53989054</link><description><![CDATA[Digital Ad Market Update: 5/12 - 5/25 2023<br /><br />Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.<br /><br />Top Stories:<br />The beer of the masses has many pouring out their glasses. What happened with Anheuser-Busch?<br /><br />Pluto TV is giving away free TVs for what? Selling your soul? Nope, just every detail about you. Let's get into it.<br /><br />Do you like pickles? How about pickleball, America's latest sports craze coming to old brick-and-mortar locations?<br /><br />Articles Mentioned:<br />Pluto TV Free TVs: <a href="https://bit.ly/43tqKxb" target="_blank" rel="noreferrer noopener">https://bit.ly/43tqKxb</a><br />Pickleball Craze: <a href="https://bit.ly/4357AxK" target="_blank" rel="noreferrer noopener">https://bit.ly/4357AxK</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53989054</guid><pubDate>Thu, 25 May 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/53989054/podcast_beer_and_malls.mp3" length="55834048" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/15f78549-7d4e-4eca-906b-19c85cecd622/15f78549-7d4e-4eca-906b-19c85cecd622.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/15f78549-7d4e-4eca-906b-19c85cecd622/15f78549-7d4e-4eca-906b-19c85cecd622.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/15f78549-7d4e-4eca-906b-19c85cecd622/15f78549-7d4e-4eca-906b-19c85cecd622.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/12 - 5/25 2023

Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.

Top Stories:
The beer of the masses has many pouring out their glasses. What...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/12 - 5/25 2023<br /><br />Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.<br /><br />Top Stories:<br />The beer of the masses has many pouring out their glasses. What happened with Anheuser-Busch?<br /><br />Pluto TV is giving away free TVs for what? Selling your soul? Nope, just every detail about you. Let's get into it.<br /><br />Do you like pickles? How about pickleball, America's latest sports craze coming to old brick-and-mortar locations?<br /><br />Articles Mentioned:<br />Pluto TV Free TVs: <a href="https://bit.ly/43tqKxb" target="_blank" rel="noreferrer noopener">https://bit.ly/43tqKxb</a><br />Pickleball Craze: <a href="https://bit.ly/4357AxK" target="_blank" rel="noreferrer noopener">https://bit.ly/4357AxK</a>]]></itunes:summary><itunes:duration>2321</itunes:duration><itunes:keywords>advertising,anheuser-busch,backlash,beer,brands,budlight,conservative,culture,dillydilly,dylanmulvaney,liberal,marketing,ofrecord,pickleball,plutotv,sports,tech,tvs</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>A Royal Writers Strike and Logo Rebrands | Weekly Digital Marketing Update 5/11</title><link>https://www.spreaker.com/episode/a-royal-writers-strike-and-logo-rebrands-weekly-digital-marketing-update-5-11--53807856</link><description><![CDATA[Digital Ad Market Update: 4/23 - 5/11 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less.<br /><br />Top Stories:<br />King Charles' Coronation happened. We have some thoughts.<br /><br />The Writers Guild strike is halting the production of TV shows and movies left and right. We dive into our predictions of what's to come.<br /><br />Live events are finally back and LiveNation seems to be having no trouble raking in cash.<br /><br />Drive-throughs are getting automated? Tipping at self-checkout? We have some opinions.<br /><br />Gen-Z is in love with logos. We talk about the power of the brand and the influence of color on different generations.<br /><br />Walmart has gone through several rebrands during its lifetime. We break down a few and the company changes we associate with each. From here, we get into the maximalism revival and how different industries can benefit from adopting this trend.<br /><br />Articles Mentioned:<br />Wendy's, Google AI Drive-Through Push: <a href="https://bit.ly/3BfJrIu" target="_blank" rel="noreferrer noopener">https://bit.ly/3BfJrIu</a> <br />Gen-Z's Love for Logos: <a href="https://bit.ly/44NGufK" target="_blank" rel="noreferrer noopener">https://bit.ly/44NGufK</a> <br />Tipping at Self-Checkout: <a href="https://bit.ly/42mCpxF" target="_blank" rel="noreferrer noopener">https://bit.ly/42mCpxF</a> <br />Walmart's Past Rebrands: <a href="https://bit.ly/3nJ5qEH" target="_blank" rel="noreferrer noopener">https://bit.ly/3nJ5qEH</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53807856</guid><pubDate>Thu, 11 May 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/53807856/ofrecord05102023_full_final.mp3" length="82115513" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/6ea592bf-abac-496e-9e6b-dbb7e222fdf1/6ea592bf-abac-496e-9e6b-dbb7e222fdf1.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/6ea592bf-abac-496e-9e6b-dbb7e222fdf1/6ea592bf-abac-496e-9e6b-dbb7e222fdf1.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/6ea592bf-abac-496e-9e6b-dbb7e222fdf1/6ea592bf-abac-496e-9e6b-dbb7e222fdf1.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/23 - 5/11 2023

Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less.

Top Stories:
King Charles'...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/23 - 5/11 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less.<br /><br />Top Stories:<br />King Charles' Coronation happened. We have some thoughts.<br /><br />The Writers Guild strike is halting the production of TV shows and movies left and right. We dive into our predictions of what's to come.<br /><br />Live events are finally back and LiveNation seems to be having no trouble raking in cash.<br /><br />Drive-throughs are getting automated? Tipping at self-checkout? We have some opinions.<br /><br />Gen-Z is in love with logos. We talk about the power of the brand and the influence of color on different generations.<br /><br />Walmart has gone through several rebrands during its lifetime. We break down a few and the company changes we associate with each. From here, we get into the maximalism revival and how different industries can benefit from adopting this trend.<br /><br />Articles Mentioned:<br />Wendy's, Google AI Drive-Through Push: <a href="https://bit.ly/3BfJrIu" target="_blank" rel="noreferrer noopener">https://bit.ly/3BfJrIu</a> <br />Gen-Z's Love for Logos: <a href="https://bit.ly/44NGufK" target="_blank" rel="noreferrer noopener">https://bit.ly/44NGufK</a> <br />Tipping at Self-Checkout: <a href="https://bit.ly/42mCpxF" target="_blank" rel="noreferrer noopener">https://bit.ly/42mCpxF</a> <br />Walmart's Past Rebrands: <a href="https://bit.ly/3nJ5qEH" target="_blank" rel="noreferrer noopener">https://bit.ly/3nJ5qEH</a>]]></itunes:summary><itunes:duration>3419</itunes:duration><itunes:keywords>ai,coronation,culture,drive-thrus,genz,kingcharles,liveevents,livenation,logos,marketing,maximalism,monopoly,morganwallen,rebranding,taylorswift,tech,ticketmaster,walmart,writersguildofamerica,writersstrike</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Taylor's Era and the Nintendoverse | Weekly Digital Marketing Update 4/21</title><link>https://www.spreaker.com/episode/taylor-s-era-and-the-nintendoverse-weekly-digital-marketing-update-4-21--53606377</link><description><![CDATA[Digital Ad Market Update: 4/15 - 4/21 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.<br /><br />Top Stories:<br />Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first? <br /><br />The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.<br /><br />Bud Light is another case study on what not to do in marketing. Let's get into it.<br /><br />Articles Mentioned:<br />AI and Videogames: <a href="https://bit.ly/3UcGwcc" target="_blank" rel="noreferrer noopener">https://bit.ly/3UcGwcc</a><br />Bud Light Right-Wing Cancel Culture: <a href="https://bit.ly/41sOTDl" target="_blank" rel="noreferrer noopener">https://bit.ly/41sOTDl</a><br />Bud Light Stuck: <a href="https://bit.ly/3Lm6siT" target="_blank" rel="noreferrer noopener">https://bit.ly/3Lm6siT</a><br />Chat-GPT Therapy? <a href="https://bit.ly/3H6aNEl" target="_blank" rel="noreferrer noopener">https://bit.ly/3H6aNEl</a><br />Instagram Steals Linktree Thunder: <a href="https://bit.ly/44559MC" target="_blank" rel="noreferrer noopener">https://bit.ly/44559MC</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53606377</guid><pubDate>Fri, 21 Apr 2023 21:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/53606377/ofrecord42122_full_final.mp3" length="53689421" type="audio/mpeg"/><podcast:transcript url="https://transcription.spreaker.com/sounder/68bef0d1-5543-447a-bd48-d16fb34c9656/68bef0d1-5543-447a-bd48-d16fb34c9656.srt" type="application/x-subrip" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/68bef0d1-5543-447a-bd48-d16fb34c9656/68bef0d1-5543-447a-bd48-d16fb34c9656.txt" type="text/plain" language="en"/><podcast:transcript url="https://transcription.spreaker.com/sounder/68bef0d1-5543-447a-bd48-d16fb34c9656/68bef0d1-5543-447a-bd48-d16fb34c9656.vtt" type="text/vtt" language="en"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/15 - 4/21 2023

Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.

Top Stories:
Taylor Swift's Eras Tour might go all...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/15 - 4/21 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.<br /><br />Top Stories:<br />Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first? <br /><br />The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.<br /><br />Bud Light is another case study on what not to do in marketing. Let's get into it.<br /><br />Articles Mentioned:<br />AI and Videogames: <a href="https://bit.ly/3UcGwcc" target="_blank" rel="noreferrer noopener">https://bit.ly/3UcGwcc</a><br />Bud Light Right-Wing Cancel Culture: <a href="https://bit.ly/41sOTDl" target="_blank" rel="noreferrer noopener">https://bit.ly/41sOTDl</a><br />Bud Light Stuck: <a href="https://bit.ly/3Lm6siT" target="_blank" rel="noreferrer noopener">https://bit.ly/3Lm6siT</a><br />Chat-GPT Therapy? <a href="https://bit.ly/3H6aNEl" target="_blank" rel="noreferrer noopener">https://bit.ly/3H6aNEl</a><br />Instagram Steals Linktree Thunder: <a href="https://bit.ly/44559MC" target="_blank" rel="noreferrer noopener">https://bit.ly/44559MC</a>]]></itunes:summary><itunes:duration>2235</itunes:duration><itunes:keywords>aitherapy,bowser,budlight,cancelculture,chat-gpt,erastour,gamedevs,instagram,lavenderhaze,linktree,mario,marketing,midnightsalbum,news,nintendo,ofrecord,taylorswift,technology,transgender,videogames</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Bud Light Says Goodbye to Dilly Dilly | Weekly Digital Marketing Update 4/14</title><link>https://www.spreaker.com/episode/bud-light-says-goodbye-to-dilly-dilly-weekly-digital-marketing-update-4-14--53537848</link><description><![CDATA[Digital Ad Market Update: 4/7 - 4/14 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less.<br /><br />Top Stories:<br />Who is Bud Light's new brand manager?<br /><br />What beer brand would have been better poised to pivot its audience?<br /><br />How Miller Light did a similar campaign, but more successfully.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53537848</guid><pubDate>Fri, 14 Apr 2023 21:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/53537848/ofrecord4142023_full_final.mp3" length="69293347" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/7 - 4/14 2023

Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less.

Top...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/7 - 4/14 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less.<br /><br />Top Stories:<br />Who is Bud Light's new brand manager?<br /><br />What beer brand would have been better poised to pivot its audience?<br /><br />How Miller Light did a similar campaign, but more successfully.]]></itunes:summary><itunes:duration>2885</itunes:duration><itunes:keywords>advertising,anheuser-busch,backlash,beer,brand,budlight,conservative,controversy,coors,corona,dillydilly,dylanmulvaney,kidrock,liberal,marketing,millerhighlife,millerlight,modelo,molsoncoors,ofrecord</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>The More Than TikTok Act and Bud Light's Brand Pivot | Weekly Digital Marketing Update 4/6</title><link>https://www.spreaker.com/episode/the-more-than-tiktok-act-and-bud-light-s-brand-pivot-weekly-digital-marketing-update-4-6--53455635</link><description><![CDATA[Digital Ad Market Update: 3/30 - 4/6 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.<br /><br />Top Stories:<br />The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse.<br /><br />Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it.<br /><br />Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster. <br /><br />Articles Mentioned:<br />New Bud Light Spokesperson: <a href="http://bit.ly/3GlpqTX" target="_blank" rel="noreferrer noopener">http://bit.ly/3GlpqTX</a><br />Target Obsession on TikTok: <a href="https://bit.ly/3UcGwcc" target="_blank" rel="noreferrer noopener">https://bit.ly/3UcGwcc</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53455635</guid><pubDate>Thu, 06 Apr 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/53455635/ofrecord04052023_full_final.mp3" length="65403129" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/30 - 4/6 2023

Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.

Top Stories:
The vast overreach of the bills...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/30 - 4/6 2023<br /><br />Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.<br /><br />Top Stories:<br />The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse.<br /><br />Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it.<br /><br />Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster. <br /><br />Articles Mentioned:<br />New Bud Light Spokesperson: <a href="http://bit.ly/3GlpqTX" target="_blank" rel="noreferrer noopener">http://bit.ly/3GlpqTX</a><br />Target Obsession on TikTok: <a href="https://bit.ly/3UcGwcc" target="_blank" rel="noreferrer noopener">https://bit.ly/3UcGwcc</a>]]></itunes:summary><itunes:duration>2723</itunes:duration><itunes:keywords>activism,ads,branding,budlight,corruption,culture,dataact,facebook,genz,lobbying,marketing,news,ofrecord,patriotact,podcast,privacy,restrictact,target,tech,tiktok</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>AI Kanye Lives In the Metaverse and Uses Pay-to-Play Twitter | Weekly Digital Marketing Update 3/29</title><link>https://www.spreaker.com/episode/ai-kanye-lives-in-the-metaverse-and-uses-pay-to-play-twitter-weekly-digital-marketing-update-3-29--53368909</link><description><![CDATA[Digital Ad Market Update: 3/25 - 3/29 2023<br /><br />Joe, Kiersten, and Producer Alex are back in the studio for another Of Record episode. We break down everything marketing, tech, and culture-related in 45 minutes or less.<br /><br />Top Stories:<br />Is Twitter failing? Or is Elon Musk planning something big? Let's get into it.<br /><br />Life By You is the newest Sims competitor that might make you wonder how close we are to living in a virtual world.  <br /><br />We all know Kanye loves Kanye, but does Kanye love A.I. Kanye? This latest voice A.I. might give Ye a run for his money, and the future of the music industry may change forever.<br /><br />Articles Mentioned:<br />Twitter's Paid For You Page: <a href="http://bit.ly/3TNgFrf" target="_blank" rel="noreferrer noopener">http://bit.ly/3TNgFrf</a> <br />Twitter is Worth Half the Bill: <a href="http://bit.ly/40JiWWI" target="_blank" rel="noreferrer noopener">http://bit.ly/40JiWWI</a> <br />Life By You: <a href="http://bit.ly/3lMtOUH" target="_blank" rel="noreferrer noopener">http://bit.ly/3lMtOUH</a><br />A.I. Kanye Video: <a href="http://bit.ly/40yURSi" target="_blank" rel="noreferrer noopener">http://bit.ly/40yURSi</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53368909</guid><pubDate>Wed, 29 Mar 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/53368909/ofrecord_3282023_full_final.mp3" length="63672911" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/25 - 3/29 2023

Joe, Kiersten, and Producer Alex are back in the studio for another Of Record episode. We break down everything marketing, tech, and culture-related in 45 minutes or less.

Top Stories:
Is Twitter failing?...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/25 - 3/29 2023<br /><br />Joe, Kiersten, and Producer Alex are back in the studio for another Of Record episode. We break down everything marketing, tech, and culture-related in 45 minutes or less.<br /><br />Top Stories:<br />Is Twitter failing? Or is Elon Musk planning something big? Let's get into it.<br /><br />Life By You is the newest Sims competitor that might make you wonder how close we are to living in a virtual world.  <br /><br />We all know Kanye loves Kanye, but does Kanye love A.I. Kanye? This latest voice A.I. might give Ye a run for his money, and the future of the music industry may change forever.<br /><br />Articles Mentioned:<br />Twitter's Paid For You Page: <a href="http://bit.ly/3TNgFrf" target="_blank" rel="noreferrer noopener">http://bit.ly/3TNgFrf</a> <br />Twitter is Worth Half the Bill: <a href="http://bit.ly/40JiWWI" target="_blank" rel="noreferrer noopener">http://bit.ly/40JiWWI</a> <br />Life By You: <a href="http://bit.ly/3lMtOUH" target="_blank" rel="noreferrer noopener">http://bit.ly/3lMtOUH</a><br />A.I. Kanye Video: <a href="http://bit.ly/40yURSi" target="_blank" rel="noreferrer noopener">http://bit.ly/40yURSi</a>]]></itunes:summary><itunes:duration>2651</itunes:duration><itunes:keywords>ads,ai,aivoice,bluecheckmark,elonmusk,gpt-4,kanye,lifebyyou,marketing,metaverse,news,ofrecord,popular,recaptcha,sims,tech,twitter,verified,virtualreality,vr</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Meta Pulls Congress' Senile Strings at TikTok Hearing | Weekly Digital Marketing Update 3/24</title><link>https://www.spreaker.com/episode/meta-pulls-congress-senile-strings-at-tiktok-hearing-weekly-digital-marketing-update-3-24--53326974</link><description><![CDATA[Digital Ad Market Update: 3/18 - 3/24 2023<br /><br />This week we have Joe, Kiersten, and producer Alex in the studio to cover some of the biggest marketing, tech, and culture news. Hear it all in 49 minutes or less.<br /><br />Top Stories:<br />Is TikTok getting banned? Is Congress competent enough to understand what Wi-Fi is? Is American big tech like Meta secretly paying for it all? Tune in for it all.<br /><br />It's the 40th Anniversary of M*A*S*H and we're discussing the huge audience it garnered that not many other shows have even come close to doing.<br /><br />If you make graphics professionally, you either use Adobe or Canva, but what's better? Let's dive in. From here, we talk about Adobe's new AI-powered program called Firefly.<br /><br />Articles Mentioned:<br />Twitter Cans Legacy Blue Checks: <a href="http://bit.ly/3FOQqL9" target="_blank" rel="noreferrer noopener">http://bit.ly/3FOQqL9</a> <br />Adobe or Canva: <a href="http://bit.ly/3JHVkL5" target="_blank" rel="noreferrer noopener">http://bit.ly/3JHVkL5</a> <br />Adobe Firefly: <a href="http://bit.ly/3K3vaUw" target="_blank" rel="noreferrer noopener">http://bit.ly/3K3vaUw</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53326974</guid><pubDate>Fri, 24 Mar 2023 18:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/53326974/ofrecord_3242023_full_final.mp3" length="70036069" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/18 - 3/24 2023

This week we have Joe, Kiersten, and producer Alex in the studio to cover some of the biggest marketing, tech, and culture news. Hear it all in 49 minutes or less.

Top Stories:
Is TikTok getting banned? Is...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/18 - 3/24 2023<br /><br />This week we have Joe, Kiersten, and producer Alex in the studio to cover some of the biggest marketing, tech, and culture news. Hear it all in 49 minutes or less.<br /><br />Top Stories:<br />Is TikTok getting banned? Is Congress competent enough to understand what Wi-Fi is? Is American big tech like Meta secretly paying for it all? Tune in for it all.<br /><br />It's the 40th Anniversary of M*A*S*H and we're discussing the huge audience it garnered that not many other shows have even come close to doing.<br /><br />If you make graphics professionally, you either use Adobe or Canva, but what's better? Let's dive in. From here, we talk about Adobe's new AI-powered program called Firefly.<br /><br />Articles Mentioned:<br />Twitter Cans Legacy Blue Checks: <a href="http://bit.ly/3FOQqL9" target="_blank" rel="noreferrer noopener">http://bit.ly/3FOQqL9</a> <br />Adobe or Canva: <a href="http://bit.ly/3JHVkL5" target="_blank" rel="noreferrer noopener">http://bit.ly/3JHVkL5</a> <br />Adobe Firefly: <a href="http://bit.ly/3K3vaUw" target="_blank" rel="noreferrer noopener">http://bit.ly/3K3vaUw</a>]]></itunes:summary><itunes:duration>2916</itunes:duration><itunes:keywords>adobe,ai,bigtech,canva,congress,corruption,facebook,freedomofspeech,gameofthrones,insidertrading,lobbyists,marketing,markzuckerberg,m*a*s*h,meta,privacy,shouzichew,tiktok,tiktokceo,twitter</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Banning TikTok During the Chatbot Gold Rush | Weekly Digital Marketing Update 3/17</title><link>https://www.spreaker.com/episode/banning-tiktok-during-the-chatbot-gold-rush-weekly-digital-marketing-update-3-17--53228630</link><description><![CDATA[Digital Ad Market Update: 3/10 - 3/17 2023<br /><br />This week we have Joe, Kiersten, and Producer Alex in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.<br /><br />Top Stories:<br />Is TikTok getting banned? Let's discuss this.<br /><br />Google has been plotting and calculating for a while to take over cable. How? We'll get to that.<br /><br />One industry has turned Chat-GPT's colossal price tag into its gold rush. Meanwhile, Google is preparing to launch its own chatbot to overtake Chat-GPT.<br /><br />Why are people talking about banks failing? Stick around.<br /><br />Articles Mentioned:<br />Possible TikTok Ban Solution: <a href="http://bit.ly/3TnN4UP" target="_blank" rel="noreferrer noopener">http://bit.ly/3TnN4UP</a><br />Chat-GPT Is Pricy: <a href="http://bit.ly/3YZz84x" target="_blank" rel="noreferrer noopener">http://bit.ly/3YZz84x</a><br />Google AI Coming to Docs/Gmail: <a href="http://bit.ly/40g8hlN" target="_blank" rel="noreferrer noopener">http://bit.ly/40g8hlN</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53228630</guid><pubDate>Fri, 17 Mar 2023 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/53228630/ofrecord_3162023_full_final.mp3" length="40451643" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/10 - 3/17 2023

This week we have Joe, Kiersten, and Producer Alex in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.

Top Stories:
Is TikTok getting...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/10 - 3/17 2023<br /><br />This week we have Joe, Kiersten, and Producer Alex in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.<br /><br />Top Stories:<br />Is TikTok getting banned? Let's discuss this.<br /><br />Google has been plotting and calculating for a while to take over cable. How? We'll get to that.<br /><br />One industry has turned Chat-GPT's colossal price tag into its gold rush. Meanwhile, Google is preparing to launch its own chatbot to overtake Chat-GPT.<br /><br />Why are people talking about banks failing? Stick around.<br /><br />Articles Mentioned:<br />Possible TikTok Ban Solution: <a href="http://bit.ly/3TnN4UP" target="_blank" rel="noreferrer noopener">http://bit.ly/3TnN4UP</a><br />Chat-GPT Is Pricy: <a href="http://bit.ly/3YZz84x" target="_blank" rel="noreferrer noopener">http://bit.ly/3YZz84x</a><br />Google AI Coming to Docs/Gmail: <a href="http://bit.ly/40g8hlN" target="_blank" rel="noreferrer noopener">http://bit.ly/40g8hlN</a>]]></itunes:summary><itunes:duration>1683</itunes:duration><itunes:keywords>ads,ai,bankrun,banks,bytedance,cable,chatbot,chat-gpt,chips,culture,cuttingcord,espn,google,hulu,marketing,nvidia,ofrecord,oscars,tech,tiktokban</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Its a Bird, Its a Plane, Oh Wait, It's a Drone Advertisement | Weekly Digital Marketing Update 3/9</title><link>https://www.spreaker.com/episode/its-a-bird-its-a-plane-oh-wait-it-s-a-drone-advertisement-weekly-digital-marketing-update-3-9--53140867</link><description><![CDATA[Digital Ad Market Update: 2/25 - 3/9 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio to talk about Uber Ads, the Hogwarts Legacy Universe, ESPNs latest bid, and drone advertising. Hear all the marketing, tech, and culture news in 49 minutes or less.<br /><br />Top Stories:<br />Uber ads are the latest ad product on the market and were breaking down all the possibilities.<br /><br />Hogwarts Legacy has been wildly successful since its release on video game platforms. We discuss ways to build off of their success.<br /><br />AI voice generation is getting huge, especially for fake conversations among past and present presidents. We break down what the future holds for this new technology.<br /><br />Meta (aka Facebook &amp; Instagram) is dabbling in AI ad generation, and some advertisers are not happy.<br /><br />ESPN is trying to become the de facto location for finding where to stream every sports game. Let's get into it.<br /><br />Drone advertising clearly captures attention, but is it financially viable and worth the hassle? Tune in for it all.<br /><br />Articles Mentioned:<br />Uber Ads: <a href="http://bit.ly/3ZB17J6" target="_blank" rel="noreferrer noopener">http://bit.ly/3ZB17J6</a><br />Hogwarts Legacy Sales: <a href="http://bit.ly/3ZRnKsx" target="_blank" rel="noreferrer noopener">http://bit.ly/3ZRnKsx</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/53140867</guid><pubDate>Thu, 09 Mar 2023 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/53140867/ofrecord382023_full_final.mp3" length="70369745" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/25 - 3/9 2023

Joe, Kiersten, and Producer Alex are in the studio to talk about Uber Ads, the Hogwarts Legacy Universe, ESPNs latest bid, and drone advertising. Hear all the marketing, tech, and culture news in 49 minutes...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/25 - 3/9 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio to talk about Uber Ads, the Hogwarts Legacy Universe, ESPNs latest bid, and drone advertising. Hear all the marketing, tech, and culture news in 49 minutes or less.<br /><br />Top Stories:<br />Uber ads are the latest ad product on the market and were breaking down all the possibilities.<br /><br />Hogwarts Legacy has been wildly successful since its release on video game platforms. We discuss ways to build off of their success.<br /><br />AI voice generation is getting huge, especially for fake conversations among past and present presidents. We break down what the future holds for this new technology.<br /><br />Meta (aka Facebook &amp; Instagram) is dabbling in AI ad generation, and some advertisers are not happy.<br /><br />ESPN is trying to become the de facto location for finding where to stream every sports game. Let's get into it.<br /><br />Drone advertising clearly captures attention, but is it financially viable and worth the hassle? Tune in for it all.<br /><br />Articles Mentioned:<br />Uber Ads: <a href="http://bit.ly/3ZB17J6" target="_blank" rel="noreferrer noopener">http://bit.ly/3ZB17J6</a><br />Hogwarts Legacy Sales: <a href="http://bit.ly/3ZRnKsx" target="_blank" rel="noreferrer noopener">http://bit.ly/3ZRnKsx</a>]]></itunes:summary><itunes:duration>2930</itunes:duration><itunes:keywords>ads,advertising,ai,aivoice,artificialintelligence,biden,drones,espn,facebook,harrypotter,hogwartslegacy,instagram,marketing,meta,metaverse,ps5,sports,trump,uber,xboxone</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>The Impossible Wienermobile Asks Bing About Section 230 | Weekly Digital Marketing Update 2/24</title><link>https://www.spreaker.com/episode/the-impossible-wienermobile-asks-bing-about-section-230-weekly-digital-marketing-update-2-24--52827293</link><description><![CDATA[Digital Ad Market Update: 2/18 - 2/24 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio to give you the rundown of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.<br /><br />Top Stories:<br />The Oscar Mayer Wienermobile had some parts stolen recently, and who is swooping in to help?<br /><br />Section 230 is being debated in the Supreme Court, and we get into some debating on who is liable.<br /><br />Bing's ChatGPT is super successful but gets nerfed temporarily after being misused. Let's break it down.<br /><br />Articles Mentioned:<br />Wienermobile Theft: <a href="https://bit.ly/3Isxkea" target="_blank" rel="noreferrer noopener">https://bit.ly/3Isxkea</a><br />Section 230 Debate: <a href="https://bit.ly/3y6scrH" target="_blank" rel="noreferrer noopener">https://bit.ly/3y6scrH</a><br />Nerfed ChatGPT: <a href="http://bit.ly/3SruiM7" target="_blank" rel="noreferrer noopener">http://bit.ly/3SruiM7</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52827293</guid><pubDate>Fri, 24 Feb 2023 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/52827293/ofrecord_2212023_full_final.mp3" length="61057063" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/18 - 2/24 2023

Joe, Kiersten, and Producer Alex are in the studio to give you the rundown of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.

Top Stories:
The Oscar Mayer Wienermobile had...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/18 - 2/24 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio to give you the rundown of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.<br /><br />Top Stories:<br />The Oscar Mayer Wienermobile had some parts stolen recently, and who is swooping in to help?<br /><br />Section 230 is being debated in the Supreme Court, and we get into some debating on who is liable.<br /><br />Bing's ChatGPT is super successful but gets nerfed temporarily after being misused. Let's break it down.<br /><br />Articles Mentioned:<br />Wienermobile Theft: <a href="https://bit.ly/3Isxkea" target="_blank" rel="noreferrer noopener">https://bit.ly/3Isxkea</a><br />Section 230 Debate: <a href="https://bit.ly/3y6scrH" target="_blank" rel="noreferrer noopener">https://bit.ly/3y6scrH</a><br />Nerfed ChatGPT: <a href="http://bit.ly/3SruiM7" target="_blank" rel="noreferrer noopener">http://bit.ly/3SruiM7</a>]]></itunes:summary><itunes:duration>2542</itunes:duration><itunes:keywords>advertising,ai,artificialintelligence,bing,catalyticonverter,chatbot,chatgpt,culture,impossibleburger,marketing,microsoft,ofrecord,oscarmayer,peta,plantprotein,podcast,section230,supremecourt,tech,weinermobile</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Rihanna Halftime Show, Super Bowl Ads, and Unhinged ChatGPT | Weekly Digital Marketing Update 2/17</title><link>https://www.spreaker.com/episode/rihanna-halftime-show-super-bowl-ads-and-unhinged-chatgpt-weekly-digital-marketing-update-2-17--52759573</link><description><![CDATA[Digital Ad Market Update: 2/11 - 2/17 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio with some post-Super Bowl stories and the latest AI headlines making waves. Tune in for all the marketing, tech, and culture-related news in 45 minutes or less.<br /><br />Top Stories:<br />We break down Rihanna's halftime show that had many of us thinking the same thing. From here, we take a look at all the notable ads, and we give some tips on how to make an ad that gets remembered. <br /><br />AI continues to be in the limelight, so we have some rapid-fire news to get you caught up. BuzzFeed is an AI Bull. ChatGPT gets weird. Fighter jets? <br /><br />Articles Mentioned:<br />Best of Super Bowl Ads: <a href="http://bit.ly/3YR6zaB" target="_blank" rel="noreferrer noopener">http://bit.ly/3YR6zaB</a> <br />ChatGPT Gets Too Real: <a href="http://bit.ly/3k1s5dg" target="_blank" rel="noreferrer noopener">http://bit.ly/3k1s5dg</a> <br />Bing Subreddit: <a href="https://bit.ly/3YTmdBQ" target="_blank" rel="noreferrer noopener">https://bit.ly/3YTmdBQ</a> <br />BuzzFeed AI Quizzes: <a href="http://bit.ly/3S39ZnI" target="_blank" rel="noreferrer noopener">http://bit.ly/3S39ZnI</a> <br />AI Flying Jets: <a href="http://bit.ly/3K7KiRc" target="_blank" rel="noreferrer noopener">http://bit.ly/3K7KiRc</a> <br />Bing's Secret ChatGPT Rules: <a href="http://bit.ly/3Eewoce" target="_blank" rel="noreferrer noopener">http://bit.ly/3Eewoce</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52759573</guid><pubDate>Fri, 17 Feb 2023 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/52759573/ofrecord_2162023_full_final.mp3" length="63586365" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/11 - 2/17 2023

Joe, Kiersten, and Producer Alex are in the studio with some post-Super Bowl stories and the latest AI headlines making waves. Tune in for all the marketing, tech, and culture-related news in 45 minutes or...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/11 - 2/17 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio with some post-Super Bowl stories and the latest AI headlines making waves. Tune in for all the marketing, tech, and culture-related news in 45 minutes or less.<br /><br />Top Stories:<br />We break down Rihanna's halftime show that had many of us thinking the same thing. From here, we take a look at all the notable ads, and we give some tips on how to make an ad that gets remembered. <br /><br />AI continues to be in the limelight, so we have some rapid-fire news to get you caught up. BuzzFeed is an AI Bull. ChatGPT gets weird. Fighter jets? <br /><br />Articles Mentioned:<br />Best of Super Bowl Ads: <a href="http://bit.ly/3YR6zaB" target="_blank" rel="noreferrer noopener">http://bit.ly/3YR6zaB</a> <br />ChatGPT Gets Too Real: <a href="http://bit.ly/3k1s5dg" target="_blank" rel="noreferrer noopener">http://bit.ly/3k1s5dg</a> <br />Bing Subreddit: <a href="https://bit.ly/3YTmdBQ" target="_blank" rel="noreferrer noopener">https://bit.ly/3YTmdBQ</a> <br />BuzzFeed AI Quizzes: <a href="http://bit.ly/3S39ZnI" target="_blank" rel="noreferrer noopener">http://bit.ly/3S39ZnI</a> <br />AI Flying Jets: <a href="http://bit.ly/3K7KiRc" target="_blank" rel="noreferrer noopener">http://bit.ly/3K7KiRc</a> <br />Bing's Secret ChatGPT Rules: <a href="http://bit.ly/3Eewoce" target="_blank" rel="noreferrer noopener">http://bit.ly/3Eewoce</a>]]></itunes:summary><itunes:duration>2647</itunes:duration><itunes:keywords>ads,ai,applemusichalftimeshow,artificialintelligence,bing,brands,buzzfeed,chatgpt,commercials,culture,f-16,football,jets,marketing,microsoft,pregnant,reddit,rihanna,superbowl,tech</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>The AI-Filled Post-Grammys Pre-Super Bowl Episode | Weekly Digital Marketing update 2/10</title><link>https://www.spreaker.com/episode/the-ai-filled-post-grammys-pre-super-bowl-episode-weekly-digital-marketing-update-2-10--52685695</link><description><![CDATA[Digital Ad Market Update: 1/27 - 2/10 2023<br /><br />Joe, Kiersten, and Producer Alex are back in the studio with all the latest marketing, tech, and culture news. Hear it all in 44 minutes or less.<br /><br />Top Stories:<br />With all the news these days related to AI, we wanted to break down a few of the latest headlines.<br /><br />We talk about the 2023 Grammys and how to make next year's event better. Hint... Hint... we're looking at you TikTok.<br /><br />Rihanna is set to perform at the Apple Music Halftime Show at Super Bowl LVII, and we give our best guesses on who will join her on stage. Stick around for a marketer's pro tip on how to spend ad dollars during the Super Bowl.<br /><br />Articles Mentioned:<br />Google's Text To Music AI: <a href="http://bit.ly/3RKGJCj" target="_blank" rel="noreferrer noopener">http://bit.ly/3RKGJCj</a> <br />Google's ChatGPT Killer: <a href="https://cnet.co/3XixMkS" target="_blank" rel="noreferrer noopener">https://cnet.co/3XixMkS</a> <br />Microsoft's ChatGPT-Enabled Bing: <a href="http://bit.ly/3HRITey" target="_blank" rel="noreferrer noopener">http://bit.ly/3HRITey</a><br />Custom ChatGPT Chatbots: <a href="https://bit.ly/3IddF3e" target="_blank" rel="noreferrer noopener">https://bit.ly/3IddF3e</a><br />Actors Voice Rights &amp; AI: <a href="http://bit.ly/3HMGIcw" target="_blank" rel="noreferrer noopener">http://bit.ly/3HMGIcw</a> <br />Super Bowl Second-Screen War: <a href="https://bit.ly/3xd3BRg" target="_blank" rel="noreferrer noopener">https://bit.ly/3xd3BRg</a> <br />NFL Sponsorships Worth Billions: <a href="http://bit.ly/3xbCVAE" target="_blank" rel="noreferrer noopener">http://bit.ly/3xbCVAE</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52685695</guid><pubDate>Fri, 10 Feb 2023 10:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/52685695/ofrecord292023_full_final.mp3" length="62145895" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/27 - 2/10 2023

Joe, Kiersten, and Producer Alex are back in the studio with all the latest marketing, tech, and culture news. Hear it all in 44 minutes or less.

Top Stories:
With all the news these days related to AI, we...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/27 - 2/10 2023<br /><br />Joe, Kiersten, and Producer Alex are back in the studio with all the latest marketing, tech, and culture news. Hear it all in 44 minutes or less.<br /><br />Top Stories:<br />With all the news these days related to AI, we wanted to break down a few of the latest headlines.<br /><br />We talk about the 2023 Grammys and how to make next year's event better. Hint... Hint... we're looking at you TikTok.<br /><br />Rihanna is set to perform at the Apple Music Halftime Show at Super Bowl LVII, and we give our best guesses on who will join her on stage. Stick around for a marketer's pro tip on how to spend ad dollars during the Super Bowl.<br /><br />Articles Mentioned:<br />Google's Text To Music AI: <a href="http://bit.ly/3RKGJCj" target="_blank" rel="noreferrer noopener">http://bit.ly/3RKGJCj</a> <br />Google's ChatGPT Killer: <a href="https://cnet.co/3XixMkS" target="_blank" rel="noreferrer noopener">https://cnet.co/3XixMkS</a> <br />Microsoft's ChatGPT-Enabled Bing: <a href="http://bit.ly/3HRITey" target="_blank" rel="noreferrer noopener">http://bit.ly/3HRITey</a><br />Custom ChatGPT Chatbots: <a href="https://bit.ly/3IddF3e" target="_blank" rel="noreferrer noopener">https://bit.ly/3IddF3e</a><br />Actors Voice Rights &amp; AI: <a href="http://bit.ly/3HMGIcw" target="_blank" rel="noreferrer noopener">http://bit.ly/3HMGIcw</a> <br />Super Bowl Second-Screen War: <a href="https://bit.ly/3xd3BRg" target="_blank" rel="noreferrer noopener">https://bit.ly/3xd3BRg</a> <br />NFL Sponsorships Worth Billions: <a href="http://bit.ly/3xbCVAE" target="_blank" rel="noreferrer noopener">http://bit.ly/3xbCVAE</a>]]></itunes:summary><itunes:duration>2587</itunes:duration><itunes:keywords>ads,ai,applemusichalftimeshow,bard,chatgpt,culture,gettyimages,google,grammys,influencers,lvii,marketing,microsoft,nfl,rihanna,sponsorships,superbowl,tech,tiktok,voicerights</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Peak Podcast, Swipe Right Dilemma, and Live Nation in the Hot Seat | Weekly Digital Marketing Update 1/26</title><link>https://www.spreaker.com/episode/peak-podcast-swipe-right-dilemma-and-live-nation-in-the-hot-seat-weekly-digital-marketing-update-1-26--52545047</link><description><![CDATA[Digital Ad Market Update: 1/6 - 1/26 2023<br /><br />In the studio for our first episode of 2023, we have Joe, Kiersten, and Producer Alex back in the studio. Get ready for all the latest marketing, tech, and culture news. Hear it all in 52 minutes or less.<br /><br />Top Stories:<br />Apple VR is not making its debut any time soon.<br /><br />Dating apps can get niche and some can charge you $720 a year. This is a segment you will want to swipe right on.<br /><br />Google is calling in the big dogs to help defeat ChatGPT.<br /><br />Is Bud Light ditching the standup routine? Stick until the end to hear our favorite beer.<br /><br />Articles Mentioned:<br />Hinge Charges Extra: <a href="http://bit.ly/3XUcCKq" target="_blank" rel="noreferrer noopener">bit.ly/3XUcCKq</a> <br />Apple AR/VR Delayed: <a href="http://bit.ly/406WvLE" target="_blank" rel="noreferrer noopener">bit.ly/406WvLE</a> <br />Google Moving on AI: <a href="http://bit.ly/3XS7qGS" target="_blank" rel="noreferrer noopener">bit.ly/3XS7qGS</a> <br />Live Nation Taylor Fiasco: <a href="http://bit.ly/3HwLH1R" target="_blank" rel="noreferrer noopener">bit.ly/3HwLH1R</a> <br />Bud Light Ditches Strategy: <a href="http://bit.ly/3kwUiIP" target="_blank" rel="noreferrer noopener">bit.ly/3kwUiIP</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52545047</guid><pubDate>Thu, 26 Jan 2023 10:00:01 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/52545047/ofrecord01242023_fixed_final.mp3" length="73798362" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/6 - 1/26 2023

In the studio for our first episode of 2023, we have Joe, Kiersten, and Producer Alex back in the studio. Get ready for all the latest marketing, tech, and culture news. Hear it all in 52 minutes or less....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/6 - 1/26 2023<br /><br />In the studio for our first episode of 2023, we have Joe, Kiersten, and Producer Alex back in the studio. Get ready for all the latest marketing, tech, and culture news. Hear it all in 52 minutes or less.<br /><br />Top Stories:<br />Apple VR is not making its debut any time soon.<br /><br />Dating apps can get niche and some can charge you $720 a year. This is a segment you will want to swipe right on.<br /><br />Google is calling in the big dogs to help defeat ChatGPT.<br /><br />Is Bud Light ditching the standup routine? Stick until the end to hear our favorite beer.<br /><br />Articles Mentioned:<br />Hinge Charges Extra: <a href="http://bit.ly/3XUcCKq" target="_blank" rel="noreferrer noopener">bit.ly/3XUcCKq</a> <br />Apple AR/VR Delayed: <a href="http://bit.ly/406WvLE" target="_blank" rel="noreferrer noopener">bit.ly/406WvLE</a> <br />Google Moving on AI: <a href="http://bit.ly/3XS7qGS" target="_blank" rel="noreferrer noopener">bit.ly/3XS7qGS</a> <br />Live Nation Taylor Fiasco: <a href="http://bit.ly/3HwLH1R" target="_blank" rel="noreferrer noopener">bit.ly/3HwLH1R</a> <br />Bud Light Ditches Strategy: <a href="http://bit.ly/3kwUiIP" target="_blank" rel="noreferrer noopener">bit.ly/3kwUiIP</a>]]></itunes:summary><itunes:duration>3075</itunes:duration><itunes:keywords>advertising,ai,apple,ar,bloomberg,budlight,chatgpt,culture,datingapps,hinge,livenation,marketing,microsoft,podcast,realitypro,superbowl,taylorswift,tech,ticketmaster,vr</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Hey ChatGPT, How Do You Manage the NFL and Southwest Airlines Crises? | Weekly Digital Marketing Update 1/5</title><link>https://www.spreaker.com/episode/hey-chatgpt-how-do-you-manage-the-nfl-and-southwest-airlines-crises-weekly-digital-marketing-update-1-5--52354519</link><description><![CDATA[Digital Ad Market Update: 12/20 - 1/5 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio breaking down the latest crises in the media and the AI that is giving Google heartburn. Hear it all in 54 minutes or less.<br /><br />Top Stories:<br />We dive into the latest tragedy in the NFL, involving Damar Hamlin from the Buffalo Bills, and how they handled it.<br />Southwest Airlines canceled how many flight this holiday season? Tune in for the reason why.<br /><br />ChatGPT is chipping away at Google's value, and it's not far from taking over many other jobs.<br /><br />Articles Mentioned:<br />ChatGPT Growing Fast: <a href="https://bit.ly/3vF6uJQ" target="_blank" rel="noreferrer noopener">https://bit.ly/3vF6uJQ</a><br />]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52354519</guid><pubDate>Thu, 05 Jan 2023 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/52354519/ofrecord01052023_full_final.mp3" length="77810943" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 12/20 - 1/5 2023

Joe, Kiersten, and Producer Alex are in the studio breaking down the latest crises in the media and the AI that is giving Google heartburn. Hear it all in 54 minutes or less.

Top Stories:
We dive into the...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 12/20 - 1/5 2023<br /><br />Joe, Kiersten, and Producer Alex are in the studio breaking down the latest crises in the media and the AI that is giving Google heartburn. Hear it all in 54 minutes or less.<br /><br />Top Stories:<br />We dive into the latest tragedy in the NFL, involving Damar Hamlin from the Buffalo Bills, and how they handled it.<br />Southwest Airlines canceled how many flight this holiday season? Tune in for the reason why.<br /><br />ChatGPT is chipping away at Google's value, and it's not far from taking over many other jobs.<br /><br />Articles Mentioned:<br />ChatGPT Growing Fast: <a href="https://bit.ly/3vF6uJQ" target="_blank" rel="noreferrer noopener">https://bit.ly/3vF6uJQ</a><br />]]></itunes:summary><itunes:duration>3240</itunes:duration><itunes:keywords>ai,artificialintelligence,azure,buffalobills,cancelledflights,cardiacarrest,chatgpt,crisis,crisismanagement,damarhamlin,disney,espn,google,holiday,marketing,microsoft,mondaynightfootball,nfl,southwestairlines,tech</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>BeReal Miss America, Do You Drink Mocktails? | Weekly Digital Marketing Update 12/19</title><link>https://www.spreaker.com/episode/bereal-miss-america-do-you-drink-mocktails-weekly-digital-marketing-update-12-19--52218709</link><description><![CDATA[Digital Ad Market Update: 12/10 - 12/19 2022<br /><br />Joe and Kiersten are in the studio this week with some of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.<br /><br />Top Stories:<br />Get ready for the rebranding disaster of the year. We're looking at you, Miss America Pageant.<br /> <br />Can an alcoholic society function on a zero-proof beer agenda?<br /><br />Hey Google, what social media sites are trending this year? Tune in for those numbers.<br /><br />Articles Mentioned:<br />Zero-Proof: <a href="https://bit.ly/3jc6uOL" target="_blank" rel="noreferrer noopener">https://bit.ly/3jc6uOL</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52218709</guid><pubDate>Mon, 19 Dec 2022 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/52218709/ofrecord12162022_full_final.mp3" length="65374613" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 12/10 - 12/19 2022

Joe and Kiersten are in the studio this week with some of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.

Top Stories:
Get ready for the rebranding disaster of the year....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 12/10 - 12/19 2022<br /><br />Joe and Kiersten are in the studio this week with some of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.<br /><br />Top Stories:<br />Get ready for the rebranding disaster of the year. We're looking at you, Miss America Pageant.<br /> <br />Can an alcoholic society function on a zero-proof beer agenda?<br /><br />Hey Google, what social media sites are trending this year? Tune in for those numbers.<br /><br />Articles Mentioned:<br />Zero-Proof: <a href="https://bit.ly/3jc6uOL" target="_blank" rel="noreferrer noopener">https://bit.ly/3jc6uOL</a>]]></itunes:summary><itunes:duration>2722</itunes:duration><itunes:keywords>ads,bereal,christmas,culture,facebook,google,holiday,instagram,marketing,missamericapageant,news,ofrecord,podcast,rebranding,searchvolume,socialmedia,tech,tiktok,zeroproofbeer</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Put Your Crocs in Sports Mode Its the Trendy Christmas Gift Episode | Weekly Digital Marketing Update 12/9</title><link>https://www.spreaker.com/episode/put-your-crocs-in-sports-mode-its-the-trendy-christmas-gift-episode-weekly-digital-marketing-update-12-9--52140012</link><description><![CDATA[Digital Ad Market Update: 12/6 - 12/9 2022<br /><br />Joe, Kiersten, and producer Alex are giving you the low down on the latest marketing, tech, and culture news. Hear it all in 30 minutes or less.<br /><br />Top Stories:<br />Crocs are making a comeback and we have Zoomers to thank for it.<br /><br />Apple Music is releasing a new feature called Sing.<br /><br />We break down the best useless gifts of this holiday season and we give our opinion on what will actually be trendy. Tune in.<br /><br />Articles Mentioned:<br />Gift Trends 2022: <a href="https://bit.ly/3UIhK2o" rel="noopener">https://bit.ly/3UIhK2o</a><br />TikTok Made You Buy It: <a href="https://bit.ly/3Fa6XrU" rel="noopener">https://bit.ly/3Fa6XrU</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52140012</guid><pubDate>Fri, 09 Dec 2022 17:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/52140012/ofrecord_12072022_full_final.mp3" length="42365227" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 12/6 - 12/9 2022&#13;
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Joe, Kiersten, and producer Alex are giving you the low down on the latest marketing, tech, and culture news. Hear it all in 30 minutes or less.&#13;
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Top Stories:&#13;
Crocs are making a comeback and we have...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 12/6 - 12/9 2022<br /><br />Joe, Kiersten, and producer Alex are giving you the low down on the latest marketing, tech, and culture news. Hear it all in 30 minutes or less.<br /><br />Top Stories:<br />Crocs are making a comeback and we have Zoomers to thank for it.<br /><br />Apple Music is releasing a new feature called Sing.<br /><br />We break down the best useless gifts of this holiday season and we give our opinion on what will actually be trendy. Tune in.<br /><br />Articles Mentioned:<br />Gift Trends 2022: <a href="https://bit.ly/3UIhK2o" rel="noopener">https://bit.ly/3UIhK2o</a><br />TikTok Made You Buy It: <a href="https://bit.ly/3Fa6XrU" rel="noopener">https://bit.ly/3Fa6XrU</a>]]></itunes:summary><itunes:duration>1763</itunes:duration><itunes:keywords>ads,adspend,apple,applesing,brands,christmas,crocs,flu,genz,gifts,influencers,karaoke,marketing,millennials,news,ofrecord,tech,trends</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Usurped Christmas Queen, the Ticket Cartel, and AI Ancestry | Weekly Digital Marketing Update 12/5</title><link>https://www.spreaker.com/episode/usurped-christmas-queen-the-ticket-cartel-and-ai-ancestry-weekly-digital-marketing-update-12-5--52099764</link><description><![CDATA[Digital Ad Market Update 11/24 - 12/5 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 48 minutes or less.<br /><br />Top Stories:<br />BTS member V bests Mariah Carey in a Top Christmas song list. <br /><br />Ticketmaster has been talked about a lot lately due to their monopolistic hold on the ticket industry, and we discuss how much further they could go before fans say no.<br /><br />Frontier Airlines is going wild with its latest subscription ticket system, and we dive into what it is and whether it's worth it.<br /><br />Christmas and spiders are not typically associated with each other, but the internet seems to think otherwise. We give our opinion.<br /><br />Articles Mentioned:<br />Sports and Thanksgiving: <a href="https://bit.ly/3OZenCR" rel="noopener">https://bit.ly/3OZenCR</a> <br />Michigan V Ohio Breaks FOX record: <a href="https://bit.ly/3XWJdQA" rel="noopener">https://bit.ly/3XWJdQA</a> <br />Frontier Goes Wild: <a href="https://bit.ly/3F6BMOl" rel="noopener">https://bit.ly/3F6BMOl</a> <br />AI Draws You From the Past: <a href="https://bit.ly/3Uwv1ef" rel="noopener">https://bit.ly/3Uwv1ef</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/52099764</guid><pubDate>Mon, 05 Dec 2022 16:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/52099764/ofrecord_12052022_edited_final.mp3" length="68566977" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update 11/24 - 12/5 2022&#13;
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Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 48 minutes or less.&#13;
&#13;
Top Stories:&#13;
BTS member V bests Mariah Carey in...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update 11/24 - 12/5 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 48 minutes or less.<br /><br />Top Stories:<br />BTS member V bests Mariah Carey in a Top Christmas song list. <br /><br />Ticketmaster has been talked about a lot lately due to their monopolistic hold on the ticket industry, and we discuss how much further they could go before fans say no.<br /><br />Frontier Airlines is going wild with its latest subscription ticket system, and we dive into what it is and whether it's worth it.<br /><br />Christmas and spiders are not typically associated with each other, but the internet seems to think otherwise. We give our opinion.<br /><br />Articles Mentioned:<br />Sports and Thanksgiving: <a href="https://bit.ly/3OZenCR" rel="noopener">https://bit.ly/3OZenCR</a> <br />Michigan V Ohio Breaks FOX record: <a href="https://bit.ly/3XWJdQA" rel="noopener">https://bit.ly/3XWJdQA</a> <br />Frontier Goes Wild: <a href="https://bit.ly/3F6BMOl" rel="noopener">https://bit.ly/3F6BMOl</a> <br />AI Draws You From the Past: <a href="https://bit.ly/3Uwv1ef" rel="noopener">https://bit.ly/3Uwv1ef</a>]]></itunes:summary><itunes:duration>2855</itunes:duration><itunes:keywords>ar,bts,christmas,football,fox,frontierairlines,futbol,halloween,macysparade,mariahcarey,marketing,metaverse,michiganvohio,myheritage,ofrecord,soccer,tech,thanksgiving,ticketmaster,usavengland</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Holiday Sales Are Whelming &amp; Lowes Makes Flight Delays Festive for this Maximalist Holiday | Weekly Digital Marketing Update 11/23</title><link>https://www.spreaker.com/episode/holiday-sales-are-whelming-lowes-makes-flight-delays-festive-for-this-maximalist-holiday-weekly-digital-marketing-update-11-23--51929258</link><description><![CDATA[Digital Ad Market Update: 11/18 - 11/23 2022<br /><br />Joe, Kiersten, and producer Alex are bringing you some of the latest marketing, tech, and culture-related news for this holiday-themed episode. Hear it all in 46 minutes or less.<br /><br />Top Stories:<br />Holiday shopping sales are flatlining but we're still breaking down the biggest consumer trends this year. Good luck finding a turkey!<br /><br />Lowes has a plan for those missing their holiday flights this year at these 5 US cities. We tangent into the revival of the maximalist colorful holiday decor that might be trending again.<br /><br />Is Amazon losing its luster? We break down what's happening on the platform and why it's turning into a third-rate flea market.<br /><br />Articles Mentioned: <br />Holiday Shopping Trends: <a href="http://bit.ly/3tC04dx" rel="noopener">http://bit.ly/3tC04dx</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51929258</guid><pubDate>Wed, 23 Nov 2022 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51929258/ofrecord_111422_fullpart2_final.mp3" length="65498711" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/18 - 11/23 2022&#13;
&#13;
Joe, Kiersten, and producer Alex are bringing you some of the latest marketing, tech, and culture-related news for this holiday-themed episode. Hear it all in 46 minutes or less.&#13;
&#13;
Top Stories:&#13;
Holiday...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/18 - 11/23 2022<br /><br />Joe, Kiersten, and producer Alex are bringing you some of the latest marketing, tech, and culture-related news for this holiday-themed episode. Hear it all in 46 minutes or less.<br /><br />Top Stories:<br />Holiday shopping sales are flatlining but we're still breaking down the biggest consumer trends this year. Good luck finding a turkey!<br /><br />Lowes has a plan for those missing their holiday flights this year at these 5 US cities. We tangent into the revival of the maximalist colorful holiday decor that might be trending again.<br /><br />Is Amazon losing its luster? We break down what's happening on the platform and why it's turning into a third-rate flea market.<br /><br />Articles Mentioned: <br />Holiday Shopping Trends: <a href="http://bit.ly/3tC04dx" rel="noopener">http://bit.ly/3tC04dx</a>]]></itunes:summary><itunes:duration>2727</itunes:duration><itunes:keywords>alibaba,amazon,blackfriday,christmas,culture,deals,gifts,holiday,lowes,marketing,maximalist,ornaments,primeday,sales,shopping,shortage,tech,thanksgiving,trends,turkey</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Amazon DROPS Packages Literally, Elon Twittering, and Ads of the FutureTok | Weekly Digital Marketing Update 11/17</title><link>https://www.spreaker.com/episode/amazon-drops-packages-literally-elon-twittering-and-ads-of-the-futuretok-weekly-digital-marketing-update-11-17--51921577</link><description><![CDATA[Digital Ad Market Update: 11/11 - 11/17 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to discuss some of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.<br /><br />Top Stories:<br />Elon Musk fans the Twitter flames while reviving the platform.<br /><br />TikTok is dominating the ad game and we prophesy what the future ads will look like on this platform.<br /><br />Amazon is doing some things right and some things wrong. Stay until the end to hear it all.<br /><br />Articles Mentioned:<br />Amazon Box Drops: <a href="http://bit.ly/3OeG6yQ" rel="noopener">http://bit.ly/3OeG6yQ</a> <br />TikTok Ad Giant: <a href="http://bit.ly/3ElBpz4" rel="noopener">http://bit.ly/3ElBpz4</a> <br />TikTok Shopping: <a href="http://bit.ly/3TBDSec" rel="noopener">http://bit.ly/3TBDSec</a> <br />Amazon Ads Everywhere: <a href="http://bit.ly/3TGhXmc" rel="noopener">http://bit.ly/3TGhXmc</a> <br />Thursday Night Football Viewership: <a href="http://bit.ly/3hLngmY" rel="noopener">http://bit.ly/3hLngmY</a> <br />Bezos Cuts Costs: <a href="http://bit.ly/3gcQdb6" rel="noopener">http://bit.ly/3gcQdb6</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51921577</guid><pubDate>Thu, 17 Nov 2022 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51921577/ofrecord_111422_full_final.mp3" length="61346413" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/11 - 11/17 2022&#13;
&#13;
Joe, Kiersten, and producer Alex are in the studio to discuss some of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.&#13;
&#13;
Top Stories:&#13;
Elon Musk fans the Twitter flames...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/11 - 11/17 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to discuss some of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.<br /><br />Top Stories:<br />Elon Musk fans the Twitter flames while reviving the platform.<br /><br />TikTok is dominating the ad game and we prophesy what the future ads will look like on this platform.<br /><br />Amazon is doing some things right and some things wrong. Stay until the end to hear it all.<br /><br />Articles Mentioned:<br />Amazon Box Drops: <a href="http://bit.ly/3OeG6yQ" rel="noopener">http://bit.ly/3OeG6yQ</a> <br />TikTok Ad Giant: <a href="http://bit.ly/3ElBpz4" rel="noopener">http://bit.ly/3ElBpz4</a> <br />TikTok Shopping: <a href="http://bit.ly/3TBDSec" rel="noopener">http://bit.ly/3TBDSec</a> <br />Amazon Ads Everywhere: <a href="http://bit.ly/3TGhXmc" rel="noopener">http://bit.ly/3TGhXmc</a> <br />Thursday Night Football Viewership: <a href="http://bit.ly/3hLngmY" rel="noopener">http://bit.ly/3hLngmY</a> <br />Bezos Cuts Costs: <a href="http://bit.ly/3gcQdb6" rel="noopener">http://bit.ly/3gcQdb6</a>]]></itunes:summary><itunes:duration>2554</itunes:duration><itunes:keywords>ads,amazon,bezos,brands,culture,dojacat,drones,elonmusk,football,identityverification,influencers,marketing,nfl,packages,tech,thursdaynightfootball,tiktok,tweet,twitter,twitterblue</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Improving A Downsizing Big-Tech and the Brand Unloyal Generation | Weekly Digital Marketing Update 11/10</title><link>https://www.spreaker.com/episode/improving-a-downsizing-big-tech-and-the-brand-unloyal-generation-weekly-digital-marketing-update-11-10--51843083</link><description><![CDATA[Digital Ad Market Update: 11/5 - 11/10 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to drop some news on a shrinking big-tech, among other marketing, tech, and culture news. Hear it all in 44 minutes or less.<br /><br />Top Stories:<br />Elections are over... mostly. What does this mean for the digital ad space? Tune in for the breakdown.<br /><br />Q4 has not been good on big tech. A lot of changes are happening across platforms. We have some ideas about where they can improve.<br /><br />We have more news (and predictions) about Elon Musk's blue checkmark system.<br /><br />Are you brand unloyal or an intergenerational product adopter? Let's discuss.<br /><br />Articles Mentioned:<br />Meta Stock Slump: <a href="http://bit.ly/3G2tfOc" rel="noopener">http://bit.ly/3G2tfOc</a> <br />TikTok Misses Goals: <a href="http://bit.ly/3ThzUY5" rel="noopener">http://bit.ly/3ThzUY5</a><br />Next on Netflix Watchlist: <a href="http://bit.ly/3teJSib" rel="noopener">http://bit.ly/3teJSib</a> <br />Twitter Identity Bid: <a href="http://bit.ly/3Tmq5YP" rel="noopener">http://bit.ly/3Tmq5YP</a> <br />Zoom's New Side Products: <a href="http://bit.ly/3WLI0uN" rel="noopener">http://bit.ly/3WLI0uN</a> <br />P&G Doesn't Care About Inflation: <a href="http://bit.ly/3DTVmwD" rel="noopener">http://bit.ly/3DTVmwD</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51843083</guid><pubDate>Thu, 10 Nov 2022 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51843083/ofrecord11092022_full_final.mp3" length="63453507" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/5 - 11/10 2022&#13;
&#13;
Joe, Kiersten, and producer Alex are in the studio to drop some news on a shrinking big-tech, among other marketing, tech, and culture news. Hear it all in 44 minutes or less.&#13;
&#13;
Top Stories:&#13;
Elections...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/5 - 11/10 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to drop some news on a shrinking big-tech, among other marketing, tech, and culture news. Hear it all in 44 minutes or less.<br /><br />Top Stories:<br />Elections are over... mostly. What does this mean for the digital ad space? Tune in for the breakdown.<br /><br />Q4 has not been good on big tech. A lot of changes are happening across platforms. We have some ideas about where they can improve.<br /><br />We have more news (and predictions) about Elon Musk's blue checkmark system.<br /><br />Are you brand unloyal or an intergenerational product adopter? Let's discuss.<br /><br />Articles Mentioned:<br />Meta Stock Slump: <a href="http://bit.ly/3G2tfOc" rel="noopener">http://bit.ly/3G2tfOc</a> <br />TikTok Misses Goals: <a href="http://bit.ly/3ThzUY5" rel="noopener">http://bit.ly/3ThzUY5</a><br />Next on Netflix Watchlist: <a href="http://bit.ly/3teJSib" rel="noopener">http://bit.ly/3teJSib</a> <br />Twitter Identity Bid: <a href="http://bit.ly/3Tmq5YP" rel="noopener">http://bit.ly/3Tmq5YP</a> <br />Zoom's New Side Products: <a href="http://bit.ly/3WLI0uN" rel="noopener">http://bit.ly/3WLI0uN</a> <br />P&G Doesn't Care About Inflation: <a href="http://bit.ly/3DTVmwD" rel="noopener">http://bit.ly/3DTVmwD</a>]]></itunes:summary><itunes:duration>2642</itunes:duration><itunes:keywords>ads,brandloyalty,digitalwallet,elections,elonmusk,facebook,id,identityverification,kirkland,meta,paypal,p&amp;g,politics,q4,starlink,streaming,tiktok,twitter,youtube,zoom</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Elon Musk's Pay-Per-Blue and Zuckerberg's Metaverse Bet | Weekly Digital Marketing Update 11/04</title><link>https://www.spreaker.com/episode/elon-musk-s-pay-per-blue-and-zuckerberg-s-metaverse-bet-weekly-digital-marketing-update-11-04--51786034</link><description><![CDATA[Digital Ad Market Update: 10/29 - 11/4 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to discuss the future of Twitter under Elon Musk and other marketing, tech, and culture news. Hear it all in 47 minutes or less.<br /><br />Top Stories:<br />Elon Musk unveils his pay-per-blue checkmark system, and we break down our predictions for where he plans to take the app.<br /><br />As predicted last week, Taylor announced her next tour before the holiday shopping season. We guess the brands that will setup outside her concert venues.<br /><br />AR is getting plugged into major sports. Our conversation eventually turns to Mark Zuckerberg and his big bet on the Metaverse. Are you bullish or bearish? Tune in.<br /><br />Articles Mentioned: <br />AR in Sports: <a href="https://bit.ly/3WuMqGe" rel="noopener">https://bit.ly/3WuMqGe</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51786034</guid><pubDate>Fri, 04 Nov 2022 14:30:01 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51786034/ofrecord_110422_fullwav_final.mp3" length="59033945" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/29 - 11/4 2022&#13;
&#13;
Joe, Kiersten, and producer Alex are in the studio to discuss the future of Twitter under Elon Musk and other marketing, tech, and culture news. Hear it all in 47 minutes or less.&#13;
&#13;
Top Stories:&#13;
Elon...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/29 - 11/4 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to discuss the future of Twitter under Elon Musk and other marketing, tech, and culture news. Hear it all in 47 minutes or less.<br /><br />Top Stories:<br />Elon Musk unveils his pay-per-blue checkmark system, and we break down our predictions for where he plans to take the app.<br /><br />As predicted last week, Taylor announced her next tour before the holiday shopping season. We guess the brands that will setup outside her concert venues.<br /><br />AR is getting plugged into major sports. Our conversation eventually turns to Mark Zuckerberg and his big bet on the Metaverse. Are you bullish or bearish? Tune in.<br /><br />Articles Mentioned: <br />AR in Sports: <a href="https://bit.ly/3WuMqGe" rel="noopener">https://bit.ly/3WuMqGe</a>]]></itunes:summary><itunes:duration>2458</itunes:duration><itunes:keywords>advertising,augmentedreality,bluecheckmark,bumble,culture,elonmusk,erastour,identityverification,majorsports,marketing,markzuckerberg,metaverse,nhl,oculus,privacy,quest,superapp,taylorswift,tech,twitter</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Elon's Twitter, Kanye's Self-Cancellation, and Taylor's Midnights Strategy | Weekly Digital Marketing Update 10/28</title><link>https://www.spreaker.com/episode/elon-s-twitter-kanye-s-self-cancellation-and-taylor-s-midnights-strategy-weekly-digital-marketing-update-10-28--51718869</link><description><![CDATA[Digital Ad Market Update: 10/21 - 10/28 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 47 minutes or less.<br /><br />Top Stories:<br />Taylor Swift's latest album Midnights is a guidebook for how to release an album. We're breaking down everything she did right.<br /><br />Kanye West has been in the news lately, and there's been much debate over his latest divisive and costly decisions. We dive into the issue of influencers as brand ambassadors and what future alternatives may be.<br /><br />It's Elon Musk's Twitter now, and we have thoughts on what's yet to come. <br /><br />Restaurants across the country have been closing earlier for years, and while we reminisce on the good old days, we discuss ways for businesses to capitalize on the late-night crowd.<br /><br />Article Mentioned:<br />Restaurants Closed Earlier: <a href="https://cnb.cx/3W7ecsp" rel="noopener">https://cnb.cx/3W7ecsp</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51718869</guid><pubDate>Fri, 28 Oct 2022 21:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51718869/ofrecord_10282022_full_final.mp3" length="67293871" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/21 - 10/28 2022&#13;
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Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 47 minutes or less.&#13;
&#13;
Top Stories:&#13;
Taylor Swift's latest album Midnights is...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/21 - 10/28 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 47 minutes or less.<br /><br />Top Stories:<br />Taylor Swift's latest album Midnights is a guidebook for how to release an album. We're breaking down everything she did right.<br /><br />Kanye West has been in the news lately, and there's been much debate over his latest divisive and costly decisions. We dive into the issue of influencers as brand ambassadors and what future alternatives may be.<br /><br />It's Elon Musk's Twitter now, and we have thoughts on what's yet to come. <br /><br />Restaurants across the country have been closing earlier for years, and while we reminisce on the good old days, we discuss ways for businesses to capitalize on the late-night crowd.<br /><br />Article Mentioned:<br />Restaurants Closed Earlier: <a href="https://cnb.cx/3W7ecsp" rel="noopener">https://cnb.cx/3W7ecsp</a>]]></itunes:summary><itunes:duration>2802</itunes:duration><itunes:keywords>adidas,albumrelease,anti-hero,anti-semitism,balenciaga,bejeweled,brandambassador,cancelled,culture,elonmusk,influencer,kanyewest,marketing,midnightsalbum,restaurants,target,taylorswift,twitter,walmart,yeezys</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Ulta Podcast Backlash, Sims 5 Eventually, and Amazon's New NFL Exclusive | Weekly Digital Marketing Update 10/20</title><link>https://www.spreaker.com/episode/ulta-podcast-backlash-sims-5-eventually-and-amazon-s-new-nfl-exclusive-weekly-digital-marketing-update-10-20--51626554</link><description><![CDATA[Digital Ad Market Update: 10/13 - 10/20 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to drop the latest marketing, tech, and culture news just for you. Hear it all in 43 minutes or less.<br /><br />Top Stories:<br />Amazon gets an NFL exclusive in 2023. Tune in to find out what.<br /><br />McDonald's brings back what spooky merch?<br /><br />Calm app dives into mental health services. <br /><br />Things are starting to look a little hazy at Circle K.<br /><br />Sims pulls a Rockstar Games at their annual Summit revealing Sims 5 is coming no time soon. Stick around to hear more.<br /><br />Ulta faces backlash on their podcast for an episode about "girlhood". Stay till the end for the whole discussion.<br /><br />Articles Mentioned:<br />Amazon NFL Exclusive: <a href="https://bit.ly/3ShHelI" rel="noopener">https://bit.ly/3ShHelI</a> <br />McD's Gets Spooky: <a href="https://bit.ly/3VDzIVk" rel="noopener">https://bit.ly/3VDzIVk</a> <br />Calm Enters Mental Health: <a href="https://tcrn.ch/3CEiKgU" rel="noopener">https://tcrn.ch/3CEiKgU</a> <br />Circle K Kush: <a href="https://cnn.it/3Dd2AMM" rel="noopener">https://cnn.it/3Dd2AMM</a> <br />Sims Summit: <a href="https://cnet.co/3D8uyth" rel="noopener">https://cnet.co/3D8uyth</a> <br />Ulta Girlhood Backlash: <a href="https://bit.ly/3eKIpws" rel="noopener">https://bit.ly/3eKIpws</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51626554</guid><pubDate>Thu, 20 Oct 2022 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51626554/ofrecord10192022_full_final.mp3" length="61573701" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/13 - 10/20 2022&#13;
&#13;
Joe, Kiersten, and producer Alex are in the studio to drop the latest marketing, tech, and culture news just for you. Hear it all in 43 minutes or less.&#13;
&#13;
Top Stories:&#13;
Amazon gets an NFL exclusive in...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/13 - 10/20 2022<br /><br />Joe, Kiersten, and producer Alex are in the studio to drop the latest marketing, tech, and culture news just for you. Hear it all in 43 minutes or less.<br /><br />Top Stories:<br />Amazon gets an NFL exclusive in 2023. Tune in to find out what.<br /><br />McDonald's brings back what spooky merch?<br /><br />Calm app dives into mental health services. <br /><br />Things are starting to look a little hazy at Circle K.<br /><br />Sims pulls a Rockstar Games at their annual Summit revealing Sims 5 is coming no time soon. Stick around to hear more.<br /><br />Ulta faces backlash on their podcast for an episode about "girlhood". Stay till the end for the whole discussion.<br /><br />Articles Mentioned:<br />Amazon NFL Exclusive: <a href="https://bit.ly/3ShHelI" rel="noopener">https://bit.ly/3ShHelI</a> <br />McD's Gets Spooky: <a href="https://bit.ly/3VDzIVk" rel="noopener">https://bit.ly/3VDzIVk</a> <br />Calm Enters Mental Health: <a href="https://tcrn.ch/3CEiKgU" rel="noopener">https://tcrn.ch/3CEiKgU</a> <br />Circle K Kush: <a href="https://cnn.it/3Dd2AMM" rel="noopener">https://cnn.it/3Dd2AMM</a> <br />Sims Summit: <a href="https://cnet.co/3D8uyth" rel="noopener">https://cnet.co/3D8uyth</a> <br />Ulta Girlhood Backlash: <a href="https://bit.ly/3eKIpws" rel="noopener">https://bit.ly/3eKIpws</a>]]></itunes:summary><itunes:duration>2564</itunes:duration><itunes:keywords>advertising,amazon,amazonprime,boobuckets,boycott,calmapp,circlek,dispensary,florida,marijuana,marketing,mcdonalds,mentalhealth,nfl,podcast,sims,sims5,tech,tiktok,ulta</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>The Saturated Thrifting Market and TikTok Algorithm Burnout | Weekly Digital Marketing Update 10/12</title><link>https://www.spreaker.com/episode/the-saturated-thrifting-market-and-tiktok-algorithm-burnout-weekly-digital-marketing-update-10-12--51540589</link><description><![CDATA[Digital Ad Market Update: 9/29 - 10/12 2022<br /><br />Joe, Kiersten, and producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.<br /><br />Top Stories:<br />Amazon's Prime day event ends today. We discuss the kids' holiday shopping propaganda and the secret campaign to push holiday gift buying earlier.<br /><br />TikTok's data collection is more valuable than YouTube's, even with less average viewing time. Let's break down why.<br /><br />Poshmark got acquired by a Korean holding company which leads us to the question: is the thrift market over-inflated? Let's dive into the major players.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51540589</guid><pubDate>Wed, 12 Oct 2022 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51540589/ofrecord10102022_full_final.mp3" length="60390683" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 9/29 - 10/12 2022&#13;
&#13;
Joe, Kiersten, and producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.&#13;
&#13;
Top Stories:&#13;
Amazon's Prime day event ends today. We...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 9/29 - 10/12 2022<br /><br />Joe, Kiersten, and producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.<br /><br />Top Stories:<br />Amazon's Prime day event ends today. We discuss the kids' holiday shopping propaganda and the secret campaign to push holiday gift buying earlier.<br /><br />TikTok's data collection is more valuable than YouTube's, even with less average viewing time. Let's break down why.<br /><br />Poshmark got acquired by a Korean holding company which leads us to the question: is the thrift market over-inflated? Let's dive into the major players.]]></itunes:summary><itunes:duration>2515</itunes:duration><itunes:keywords>algorithm,amazon,artificialintelligence,burnout,data,goodwill,holiday,influencers,marketing,mercari,poshmark,primeday,shopping,socialmedia,therealreal,threadup,thrifting,tiktok,tombrady,youtube</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Dragon Hair Outrage and the Riri Halftime Show | Weekly Digital Marketing Update 9/28</title><link>https://www.spreaker.com/episode/dragon-hair-outrage-and-the-riri-halftime-show-weekly-digital-marketing-update-9-28--51398236</link><description><![CDATA[Digital Ad Market Update: 9/23 - 9/28 2022<br /><br />Joe, Kiersten, and producer Alex take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 40 minutes or less.<br /><br />Top Stories:<br />Apple Music is set to sponsor the Super Bowl Halftime Show with Rihanna headlining. Oh yeah, that's happening.<br /><br />Is changing the race or gender of a character from its original iteration an issue for you? Morning Consult made a poll to ask just that question. Let's discuss the results.<br /><br />Political advertising had massive spending in the first half of 2022. Tune in for the breakdown of why.<br /><br />Articles Mentioned:<br />UK Ad Blackout for Queen: <a href="https://bit.ly/3LQLwiG" rel="noopener">https://bit.ly/3LQLwiG</a><br />Apple Halftime Show: <a href="https://nyti.ms/3dQIsXe" rel="noopener">https://nyti.ms/3dQIsXe</a><br />Rihanna at Halftime: <a href="https://bzfd.it/3BNCxKf" rel="noopener">https://bzfd.it/3BNCxKf</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51398236</guid><pubDate>Wed, 28 Sep 2022 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51398236/ofrecord_092622_full_final.mp3" length="56674993" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 9/23 - 9/28 2022&#13;
&#13;
Joe, Kiersten, and producer Alex take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 40 minutes or less.&#13;
&#13;
Top Stories:&#13;
Apple Music is set to sponsor the Super...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 9/23 - 9/28 2022<br /><br />Joe, Kiersten, and producer Alex take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 40 minutes or less.<br /><br />Top Stories:<br />Apple Music is set to sponsor the Super Bowl Halftime Show with Rihanna headlining. Oh yeah, that's happening.<br /><br />Is changing the race or gender of a character from its original iteration an issue for you? Morning Consult made a poll to ask just that question. Let's discuss the results.<br /><br />Political advertising had massive spending in the first half of 2022. Tune in for the breakdown of why.<br /><br />Articles Mentioned:<br />UK Ad Blackout for Queen: <a href="https://bit.ly/3LQLwiG" rel="noopener">https://bit.ly/3LQLwiG</a><br />Apple Halftime Show: <a href="https://nyti.ms/3dQIsXe" rel="noopener">https://nyti.ms/3dQIsXe</a><br />Rihanna at Halftime: <a href="https://bzfd.it/3BNCxKf" rel="noopener">https://bzfd.it/3BNCxKf</a>]]></itunes:summary><itunes:duration>2360</itunes:duration><itunes:keywords>ads,applemusic,culture,football,gender,halftimeshow,hbo,houseofthedragon,jamesbond,littlemermaid,marketing,nfl,politicalads,politics,queen,race,rihanna,superbowl,tech,uk</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Football Media Rights Mayhem and Deadly Sleepy Chicken Challenge | Weekly Digital Marketing Update 9/22</title><link>https://www.spreaker.com/episode/football-media-rights-mayhem-and-deadly-sleepy-chicken-challenge-weekly-digital-marketing-update-9-22--51349213</link><description><![CDATA[Digital Ad Market Update: 9/10 - 9/22 2022<br /><br />In the studio, we have Joe, Kiersten, Jared, and producer Alex, breaking down the latest marketing, tech, and culture news. Hear it all in 50 minutes or less.<br /><br />Top Stories:<br />College football conferences and NFL franchises are huge money makers because of the massive media rights deals they bring in. Tune in for our breakdown.<br /><br />NyQuil chicken is the latest weird online challenge to spark warnings from the government. It's tide pods all over again.<br /><br />Have you ever wanted an alcoholic drink in a Barnes & Noble? Or even a Target? In this segment, we ask why don't more retail stores serve alcohol. Stick around for it all.<br /><br />Articles Mentioned:<br />NyQuil Chicken: <a href="https://bit.ly/3r6g8Tr" rel="noopener">https://bit.ly/3r6g8Tr</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51349213</guid><pubDate>Thu, 22 Sep 2022 21:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51349213/ofrecord_09222022_full_final.mp3" length="71299805" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 9/10 - 9/22 2022&#13;
&#13;
In the studio, we have Joe, Kiersten, Jared, and producer Alex, breaking down the latest marketing, tech, and culture news. Hear it all in 50 minutes or less.&#13;
&#13;
Top Stories:&#13;
College football conferences...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 9/10 - 9/22 2022<br /><br />In the studio, we have Joe, Kiersten, Jared, and producer Alex, breaking down the latest marketing, tech, and culture news. Hear it all in 50 minutes or less.<br /><br />Top Stories:<br />College football conferences and NFL franchises are huge money makers because of the massive media rights deals they bring in. Tune in for our breakdown.<br /><br />NyQuil chicken is the latest weird online challenge to spark warnings from the government. It's tide pods all over again.<br /><br />Have you ever wanted an alcoholic drink in a Barnes & Noble? Or even a Target? In this segment, we ask why don't more retail stores serve alcohol. Stick around for it all.<br /><br />Articles Mentioned:<br />NyQuil Chicken: <a href="https://bit.ly/3r6g8Tr" rel="noopener">https://bit.ly/3r6g8Tr</a>]]></itunes:summary><itunes:duration>2969</itunes:duration><itunes:keywords>acc,advertising,alcohol,barnes&amp;noble,bigten,collegefootball,espn,football,foxsports,homedepot,marketing,nfl,nyquilchicken,pac-12,retail,sec,streaming,target,tiktok,trend</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>AI Rapper Cancelled, Lulu Lemon Limelight, and the Lindsey Vonn Loophole | Weekly Digital Marketing Update 9/9</title><link>https://www.spreaker.com/episode/ai-rapper-cancelled-lulu-lemon-limelight-and-the-lindsey-vonn-loophole-weekly-digital-marketing-update-9-9--51188244</link><description><![CDATA[Digital Ad Market Update: 8/19 - 9/9 2022<br /><br />Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.<br /><br />Top Stories:<br />Capital Records is canceling its AI rapper project on account of racism. Who could've seen this coming?<br /><br />AI art wins awards. Is AI-generated art worthy of recognition and fair to physical and digital artists? Let's discuss.<br /><br />Lulu Lemon is getting crazy sales, but is athleisure on its way out the door? We have some opinions on the future of fashion.<br /><br />Professional skier Lindsey Vonn endorses Quviviq, an insomnia medication, that has a lot of side effects. How do they promote the medication without mentioning the side effects? Stick around for the loophole.<br /><br />NASA takes a small L to dodge a larger one.<br /><br />Articles Mentioned:<br />Racist AI Rapper: <a href="https://bit.ly/3eAn9sW" rel="noopener">https://bit.ly/3eAn9sW</a> <br />AI-Powered Artists: <a href="https://bit.ly/3QvHeOh" rel="noopener">https://bit.ly/3QvHeOh</a> <br />Lulu Lemon Success: <a href="https://cnb.cx/3RstRj6" rel="noopener">https://cnb.cx/3RstRj6</a> <br />Lindsey Vonn & Quviviq: <a href="https://bit.ly/3RsMaVj" rel="noopener">https://bit.ly/3RsMaVj</a><br />Bed Bath & Beyond CFO Tragic End: <a href="https://yhoo.it/3TRya9k" rel="noopener">https://yhoo.it/3TRya9k</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/51188244</guid><pubDate>Fri, 09 Sep 2022 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/51188244/ofrecord_09062022_full_final.mp3" length="65245555" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/19 - 9/9 2022&#13;
&#13;
Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.&#13;
&#13;
Top Stories:&#13;
Capital Records is canceling its AI rapper...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/19 - 9/9 2022<br /><br />Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.<br /><br />Top Stories:<br />Capital Records is canceling its AI rapper project on account of racism. Who could've seen this coming?<br /><br />AI art wins awards. Is AI-generated art worthy of recognition and fair to physical and digital artists? Let's discuss.<br /><br />Lulu Lemon is getting crazy sales, but is athleisure on its way out the door? We have some opinions on the future of fashion.<br /><br />Professional skier Lindsey Vonn endorses Quviviq, an insomnia medication, that has a lot of side effects. How do they promote the medication without mentioning the side effects? Stick around for the loophole.<br /><br />NASA takes a small L to dodge a larger one.<br /><br />Articles Mentioned:<br />Racist AI Rapper: <a href="https://bit.ly/3eAn9sW" rel="noopener">https://bit.ly/3eAn9sW</a> <br />AI-Powered Artists: <a href="https://bit.ly/3QvHeOh" rel="noopener">https://bit.ly/3QvHeOh</a> <br />Lulu Lemon Success: <a href="https://cnb.cx/3RstRj6" rel="noopener">https://cnb.cx/3RstRj6</a> <br />Lindsey Vonn & Quviviq: <a href="https://bit.ly/3RsMaVj" rel="noopener">https://bit.ly/3RsMaVj</a><br />Bed Bath & Beyond CFO Tragic End: <a href="https://yhoo.it/3TRya9k" rel="noopener">https://yhoo.it/3TRya9k</a>]]></itunes:summary><itunes:duration>2717</itunes:duration><itunes:keywords>ai,aiart,artemis,athleisure,bedbath&amp;beyond,blueorigin,capitalrecords,coloradostatefair,dalle2,lindseyvonn,lululemon,nasa,netflix,pharma,quviviq,racism,rap,spacex,target,vice</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Pumpkin Spice But Earlier and Faster Internet Everywhere | Weekly Digital Marketing Update 8/18</title><link>https://www.spreaker.com/episode/pumpkin-spice-but-earlier-and-faster-internet-everywhere-weekly-digital-marketing-update-8-18--50943825</link><description><![CDATA[Digital Ad Market Update: 8/5 - 8/18 2022<br /><br />Joe, Kiersten, Helen, and Producer Alex are in the podcast studio to break down the latest marketing, tech, and culture news. Hear it all in 35 minutes or less.<br /><br />Top Stories:<br />Pumpkin spice is back and we're asking the tough questions. How early is too early for pumpkin spice? What states are running the most spice? The discussion somehow turned into a breakdown of cuffing season and hangxiety. If you're lost, make sure to tune in.<br /><br />Amazon is building out its palm print payment system across all of its California Whole Foods locations. Are you a fan of the no-touch payment system? <br /><br />Apple is bringing ads to a couple of its apps. All we have to say is they better be subtle.<br /><br />Faster internet might come to a location near you, but the government needs a decent map to work from first.<br /><br />Articles Mentioned:<br />Amazon Palm Reading: <a href="https://bit.ly/3JZRSv9" rel="noopener">https://bit.ly/3JZRSv9</a><br />Faster Internet Everywhere: <a href="https://cnet.co/3dDSPNy" rel="noopener">https://cnet.co/3dDSPNy</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50943825</guid><pubDate>Thu, 18 Aug 2022 09:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/50943825/ofrecord_08162022_full_final.mp3" length="49871049" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/5 - 8/18 2022&#13;
&#13;
Joe, Kiersten, Helen, and Producer Alex are in the podcast studio to break down the latest marketing, tech, and culture news. Hear it all in 35 minutes or less.&#13;
&#13;
Top Stories:&#13;
Pumpkin spice is back and...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/5 - 8/18 2022<br /><br />Joe, Kiersten, Helen, and Producer Alex are in the podcast studio to break down the latest marketing, tech, and culture news. Hear it all in 35 minutes or less.<br /><br />Top Stories:<br />Pumpkin spice is back and we're asking the tough questions. How early is too early for pumpkin spice? What states are running the most spice? The discussion somehow turned into a breakdown of cuffing season and hangxiety. If you're lost, make sure to tune in.<br /><br />Amazon is building out its palm print payment system across all of its California Whole Foods locations. Are you a fan of the no-touch payment system? <br /><br />Apple is bringing ads to a couple of its apps. All we have to say is they better be subtle.<br /><br />Faster internet might come to a location near you, but the government needs a decent map to work from first.<br /><br />Articles Mentioned:<br />Amazon Palm Reading: <a href="https://bit.ly/3JZRSv9" rel="noopener">https://bit.ly/3JZRSv9</a><br />Faster Internet Everywhere: <a href="https://cnet.co/3dDSPNy" rel="noopener">https://cnet.co/3dDSPNy</a>]]></itunes:summary><itunes:duration>2076</itunes:duration><itunes:keywords>ads,amazon,apple,applemaps,broadband,california,christiangirlfall,cuffingseason,fboys,feralgirlsummer,google,googlefiber,hangxiety,internet,marketing,pumpkinspice,ridingboots,starbucks,tiktok,wholefoods</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Facebook Falls and Batgirl Not Rising | Weekly Digital Marketing Update 8/4</title><link>https://www.spreaker.com/episode/facebook-falls-and-batgirl-not-rising-weekly-digital-marketing-update-8-4--50805263</link><description><![CDATA[Digital Ad Market Update: 7/30 - 8/4 2022<br /><br />Joe, Kiersten, Jared, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.<br /><br />Top Stories:<br />Facebook Q2 revenues fell short from last year. What's the cause? Let's get into it.<br /><br />BeReal is a new social media combatting inauthenticity. How will advertising come into play? Tune in.<br /><br />Batgirl movie is seemingly canceled after spending millions.<br /><br />Kalshi is a betting platform for all kinds of random events - proving that betting is not going anywhere anytime soon, and we all may be gambling addicts in the next couple of years.<br /><br />Articles Mentioned:<br />BeReal Not Fake: <a href="https://bit.ly/3oSOJTX" rel="noopener">https://bit.ly/3oSOJTX</a><br />WB Nixes Batgirl: <a href="https://bit.ly/3oTBxhE" rel="noopener">https://bit.ly/3oTBxhE</a><br />Kalshi Platform: <a href="https://kalshi.com/events" rel="noopener">https://kalshi.com/events</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50805263</guid><pubDate>Thu, 04 Aug 2022 09:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/50805263/ofrecord_08032022_full_final.mp3" length="52236853" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/30 - 8/4 2022&#13;
&#13;
Joe, Kiersten, Jared, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.&#13;
&#13;
Top Stories:&#13;
Facebook Q2 revenues fell short from...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/30 - 8/4 2022<br /><br />Joe, Kiersten, Jared, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.<br /><br />Top Stories:<br />Facebook Q2 revenues fell short from last year. What's the cause? Let's get into it.<br /><br />BeReal is a new social media combatting inauthenticity. How will advertising come into play? Tune in.<br /><br />Batgirl movie is seemingly canceled after spending millions.<br /><br />Kalshi is a betting platform for all kinds of random events - proving that betting is not going anywhere anytime soon, and we all may be gambling addicts in the next couple of years.<br /><br />Articles Mentioned:<br />BeReal Not Fake: <a href="https://bit.ly/3oSOJTX" rel="noopener">https://bit.ly/3oSOJTX</a><br />WB Nixes Batgirl: <a href="https://bit.ly/3oTBxhE" rel="noopener">https://bit.ly/3oTBxhE</a><br />Kalshi Platform: <a href="https://kalshi.com/events" rel="noopener">https://kalshi.com/events</a>]]></itunes:summary><itunes:duration>2175</itunes:duration><itunes:keywords>ads,batgirl,bereal,betting,dc,facebook,gambling,google,googlesearch,instagram,joker,kalshi,marketing,meta,q2,socialmedia,tech,tiktok,warnerbros,wb</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>A Spacy Bugger King TikTok Thief with a Side of Nuggets, Please | Weekly Digital Marketing Update 7/29</title><link>https://www.spreaker.com/episode/a-spacy-bugger-king-tiktok-thief-with-a-side-of-nuggets-please-weekly-digital-marketing-update-7-29--50741056</link><description><![CDATA[Digital Ad Market Update: 7/16 - 7/29 2022<br /><br />Joe, Kiersten, and Producer Alex are in the studio this week to break down everything business, tech, and culture related in 37 minutes or less. Tune in to hear it all!<br /><br />Top Stories:<br />Facebook looks to copy TikTok's strategy for success, but will it work? Let's discuss.<br /><br />NASA clothing and accessories have been everywhere lately, and you may be wondering why. We have the answer. What's next for NASA swag?<br /><br />TikTok spends less for more viewership than Netflix does. What's next for this app that is growing super fast? Let's talk about it.<br /><br />Nuggets are showing up on every fast food chain's menu, and we have some thoughts about why. What nugget is next? We have a theory.<br /><br />Articles Mentioned:<br />Facebook Copies TikTok: <a href="https://wapo.st/3oFQYdn" rel="noopener">https://wapo.st/3oFQYdn</a> <br />NASA Swag Everywhere: <a href="https://cnn.it/3S7DeFG" rel="noopener">https://cnn.it/3S7DeFG</a> <br />Chicken Sandwich War Meaning: <a href="https://bit.ly/3vnZaTi" rel="noopener">https://bit.ly/3vnZaTi</a> <br />Popeyes Nuggets: <a href="https://bit.ly/3PKlVJ8" rel="noopener">https://bit.ly/3PKlVJ8</a> <br />KFC Nuggets: <a href="https://cnn.it/3S4tA6V" rel="noopener">https://cnn.it/3S4tA6V</a><br />Boston Market Nuggets: <a href="https://prn.to/3S5Kime" rel="noopener">https://prn.to/3S5Kime</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50741056</guid><pubDate>Fri, 29 Jul 2022 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/50741056/ofrecord_07282022_full_final.mp3" length="52236363" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/16 - 7/29 2022&#13;
&#13;
Joe, Kiersten, and Producer Alex are in the studio this week to break down everything business, tech, and culture related in 37 minutes or less. Tune in to hear it all!&#13;
&#13;
Top Stories:&#13;
Facebook looks to...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/16 - 7/29 2022<br /><br />Joe, Kiersten, and Producer Alex are in the studio this week to break down everything business, tech, and culture related in 37 minutes or less. Tune in to hear it all!<br /><br />Top Stories:<br />Facebook looks to copy TikTok's strategy for success, but will it work? Let's discuss.<br /><br />NASA clothing and accessories have been everywhere lately, and you may be wondering why. We have the answer. What's next for NASA swag?<br /><br />TikTok spends less for more viewership than Netflix does. What's next for this app that is growing super fast? Let's talk about it.<br /><br />Nuggets are showing up on every fast food chain's menu, and we have some thoughts about why. What nugget is next? We have a theory.<br /><br />Articles Mentioned:<br />Facebook Copies TikTok: <a href="https://wapo.st/3oFQYdn" rel="noopener">https://wapo.st/3oFQYdn</a> <br />NASA Swag Everywhere: <a href="https://cnn.it/3S7DeFG" rel="noopener">https://cnn.it/3S7DeFG</a> <br />Chicken Sandwich War Meaning: <a href="https://bit.ly/3vnZaTi" rel="noopener">https://bit.ly/3vnZaTi</a> <br />Popeyes Nuggets: <a href="https://bit.ly/3PKlVJ8" rel="noopener">https://bit.ly/3PKlVJ8</a> <br />KFC Nuggets: <a href="https://cnn.it/3S4tA6V" rel="noopener">https://cnn.it/3S4tA6V</a><br />Boston Market Nuggets: <a href="https://prn.to/3S5Kime" rel="noopener">https://prn.to/3S5Kime</a>]]></itunes:summary><itunes:duration>2175</itunes:duration><itunes:keywords>ads,apple,bigtech,bostonmarket,bugprotein,chickennuggets,chickensandwich,chick-fil-a,facebook,facebooknews,genz,instagram,kfc,marketing,meta,nasa,netflix,popeyes,tiktok,tiktoknews</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Top Gun Sinks Titanic &amp; Streaming Giants Using Ads | Weekly Digital Marketing Update 7/15</title><link>https://www.spreaker.com/episode/top-gun-sinks-titanic-streaming-giants-using-ads-weekly-digital-marketing-update-7-15--50574928</link><description><![CDATA[Digital Ad Market Update: 7/9 - 7/15 2022<br /><br />Host Joe and Producer Alex are in the studio to give you the latest marketing, tech, and culture news. Hear it all in 35 minutes or less.<br /><br />Top Stories:<br />Molson Coors to rejoin Super Bowl Advertising. <br /><br />Netflix and Disney dip their toes into streaming with ads. <br /><br />Top Gun breaks records for Paramount Studios overtaking Titanic, but why? We have a theory...<br /><br />Dallas Cowboys fumbled a partnership announcement and got mobbed. Tune in to find out why.<br /><br />Articles Mentioned:<br />Netflix Ad Partner: <a href="https://bit.ly/3Pu2xQk" rel="noopener">https://bit.ly/3Pu2xQk</a> <br />Top Gun Beats Titanic: <a href="https://bit.ly/3yIv79A" rel="noopener">https://bit.ly/3yIv79A</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50574928</guid><pubDate>Fri, 15 Jul 2022 09:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/50574928/ofrecord_07142022_full_final.mp3" length="49643873" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/9 - 7/15 2022&#13;
&#13;
Host Joe and Producer Alex are in the studio to give you the latest marketing, tech, and culture news. Hear it all in 35 minutes or less.&#13;
&#13;
Top Stories:&#13;
Molson Coors to rejoin Super Bowl Advertising....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/9 - 7/15 2022<br /><br />Host Joe and Producer Alex are in the studio to give you the latest marketing, tech, and culture news. Hear it all in 35 minutes or less.<br /><br />Top Stories:<br />Molson Coors to rejoin Super Bowl Advertising. <br /><br />Netflix and Disney dip their toes into streaming with ads. <br /><br />Top Gun breaks records for Paramount Studios overtaking Titanic, but why? We have a theory...<br /><br />Dallas Cowboys fumbled a partnership announcement and got mobbed. Tune in to find out why.<br /><br />Articles Mentioned:<br />Netflix Ad Partner: <a href="https://bit.ly/3Pu2xQk" rel="noopener">https://bit.ly/3Pu2xQk</a> <br />Top Gun Beats Titanic: <a href="https://bit.ly/3yIv79A" rel="noopener">https://bit.ly/3yIv79A</a>]]></itunes:summary><itunes:duration>2067</itunes:duration><itunes:keywords>ads,beer,blackriflecoffee,culture,dallascowboys,disney,escapism,football,marketing,marketresearch,microsoft,molsoncoors,netflix,paramount,superbowl,tech,titanic,topgun,tradedesk,twitter</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Minors Bartending, TikTok Lawsuits, and Beyond | Weekly Digital Marketing Update 7/8</title><link>https://www.spreaker.com/episode/minors-bartending-tiktok-lawsuits-and-beyond-weekly-digital-marketing-update-7-8--50502139</link><description><![CDATA[Digital Ad Market Update: 6/31 - 7/8 2022<br /><br />It's a packed studio today with Joe, Kiersten, Helen, Jared, Nick, and Producer Alex. We're breaking down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.<br /><br />Top Stories:<br />Is TikTok entertainment or social media? Let's debate. After this, we dive into the lawsuit and other memetic trends that sparked the question.<br /><br />How do you save Bed, Bath, and Beyond? Is it too late? We've got some ideas. Stick around to hear them all.<br /><br />With the latest labor shortages, some states have got some creative workarounds to fix what's broken. How do you incentivize this young demographic? We're discussing it all.<br /><br />Articles Mentioned:<br />Beyond Beds and Baths: <a href="https://bit.ly/3yNrz7d" rel="noopener">https://bit.ly/3yNrz7d</a><br />Creative Labor Shortage: <a href="https://bit.ly/3Ipbnfz" rel="noopener">https://bit.ly/3Ipbnfz</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50502139</guid><pubDate>Fri, 08 Jul 2022 09:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/50502139/ofrecord_07072022_full_final.mp3" length="52504951" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/31 - 7/8 2022&#13;
&#13;
It's a packed studio today with Joe, Kiersten, Helen, Jared, Nick, and Producer Alex. We're breaking down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.&#13;
&#13;
Top Stories:&#13;
Is...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/31 - 7/8 2022<br /><br />It's a packed studio today with Joe, Kiersten, Helen, Jared, Nick, and Producer Alex. We're breaking down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.<br /><br />Top Stories:<br />Is TikTok entertainment or social media? Let's debate. After this, we dive into the lawsuit and other memetic trends that sparked the question.<br /><br />How do you save Bed, Bath, and Beyond? Is it too late? We've got some ideas. Stick around to hear them all.<br /><br />With the latest labor shortages, some states have got some creative workarounds to fix what's broken. How do you incentivize this young demographic? We're discussing it all.<br /><br />Articles Mentioned:<br />Beyond Beds and Baths: <a href="https://bit.ly/3yNrz7d" rel="noopener">https://bit.ly/3yNrz7d</a><br />Creative Labor Shortage: <a href="https://bit.ly/3Ipbnfz" rel="noopener">https://bit.ly/3Ipbnfz</a>]]></itunes:summary><itunes:duration>2186</itunes:duration><itunes:keywords>ads,amazon,bedbad&amp;beyond,childlabor,choking,culture,holiday,lawsuit,maine,marketing,michigan,newjersey,primeday,shipping,shortage,socialmedia,tech,tiktok,trends,youtube</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Roe Aftermath in the Digital Space | Weekly Digital Marketing Update 6/30</title><link>https://www.spreaker.com/episode/roe-aftermath-in-the-digital-space-weekly-digital-marketing-update-6-30--50408643</link><description><![CDATA[Digital Ad Market Update: 6/24 - 6/30 2022<br /><br />Joe, Kiersten, Charlee, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.<br /><br />Top Stories:<br />iPhone turns 15 today. Join the discussion on how it has changed society... for better or worse.<br /><br />Facebook copies another company's idea. This time it's Discord. Will their version be any better? Let's talk.<br /><br />Roe being overturned will have some effects in the digital space. Stay till the end to see how.<br /><br />Articles Mentioned:<br />iPhone's 15th B-Day: <a href="https://bit.ly/3AezcF1" rel="noopener">https://bit.ly/3AezcF1</a> <br />Facebook Copies Discord: <a href="https://bit.ly/3ubheiG" rel="noopener">https://bit.ly/3ubheiG</a><br />Roe & Location Data: <a href="https://bit.ly/3xWF8Q4" rel="noopener">https://bit.ly/3xWF8Q4</a> <br />Instagram Hides Abortion Content: <a href="https://bit.ly/3QX7se0" rel="noopener">https://bit.ly/3QX7se0</a><br />Facebook Censuring Abortion Content: <a href="https://bit.ly/3a054me" rel="noopener">https://bit.ly/3a054me</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50408643</guid><pubDate>Thu, 30 Jun 2022 09:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/50408643/ofrecord_06302022_full_final.mp3" length="59910093" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/24 - 6/30 2022&#13;
&#13;
Joe, Kiersten, Charlee, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.&#13;
&#13;
Top Stories:&#13;
iPhone turns 15 today. Join the...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/24 - 6/30 2022<br /><br />Joe, Kiersten, Charlee, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.<br /><br />Top Stories:<br />iPhone turns 15 today. Join the discussion on how it has changed society... for better or worse.<br /><br />Facebook copies another company's idea. This time it's Discord. Will their version be any better? Let's talk.<br /><br />Roe being overturned will have some effects in the digital space. Stay till the end to see how.<br /><br />Articles Mentioned:<br />iPhone's 15th B-Day: <a href="https://bit.ly/3AezcF1" rel="noopener">https://bit.ly/3AezcF1</a> <br />Facebook Copies Discord: <a href="https://bit.ly/3ubheiG" rel="noopener">https://bit.ly/3ubheiG</a><br />Roe & Location Data: <a href="https://bit.ly/3xWF8Q4" rel="noopener">https://bit.ly/3xWF8Q4</a> <br />Instagram Hides Abortion Content: <a href="https://bit.ly/3QX7se0" rel="noopener">https://bit.ly/3QX7se0</a><br />Facebook Censuring Abortion Content: <a href="https://bit.ly/3a054me" rel="noopener">https://bit.ly/3a054me</a>]]></itunes:summary><itunes:duration>2495</itunes:duration><itunes:keywords>abortion,ads,apple,blackberry,culture,discord,facebook,instagram,iphone,marketing,media,meta,motorola,privacy,roe,roevwade,slack,tech,tiktok,vine</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Eel Pit Mayhem in Yellowstone | Weekly Digital Marketing Update 6/23</title><link>https://www.spreaker.com/episode/eel-pit-mayhem-in-yellowstone-weekly-digital-marketing-update-6-23--50298352</link><description><![CDATA[Digital Ad Market Update: 6/16 - 6/23 2022<br /><br />Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.<br /><br />Top Stories:<br />CBS' Yellowstone has huge viewership. How is it different from their other programming?<br /><br />Eel pits are trending on TikTok... how did we get here? Tune in for the breakdown.<br /><br />Elon Musk may turn Twitter into a "super app". What's a super app, you ask? Stick around until the end.<br /><br />Articles Mentioned:<br />Yellowstone Record Viewership: <a href="https://bit.ly/3xPCknS" rel="noopener">https://bit.ly/3xPCknS</a> <br />Musk Making Twitter Super: <a href="https://bit.ly/39OsQ4w" rel="noopener">https://bit.ly/39OsQ4w</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50298352</guid><pubDate>Thu, 23 Jun 2022 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/50298352/ofrecord06222022_full_final.mp3" length="54431843" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/16 - 6/23 2022&#13;
&#13;
Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.&#13;
&#13;
Top Stories:&#13;
CBS' Yellowstone has huge viewership. How...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/16 - 6/23 2022<br /><br />Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.<br /><br />Top Stories:<br />CBS' Yellowstone has huge viewership. How is it different from their other programming?<br /><br />Eel pits are trending on TikTok... how did we get here? Tune in for the breakdown.<br /><br />Elon Musk may turn Twitter into a "super app". What's a super app, you ask? Stick around until the end.<br /><br />Articles Mentioned:<br />Yellowstone Record Viewership: <a href="https://bit.ly/3xPCknS" rel="noopener">https://bit.ly/3xPCknS</a> <br />Musk Making Twitter Super: <a href="https://bit.ly/39OsQ4w" rel="noopener">https://bit.ly/39OsQ4w</a>]]></itunes:summary><itunes:duration>2267</itunes:duration><itunes:keywords>ads,apple,ar,baidu,cbs,chicagofire,eelpit,eels,elonmusk,iphone,ofrecord,skewmorphism,streaming,tacobell,television,twitter,videogames,vr,wechat,yellowstone</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Inside Outtakes and the Maximalist AI Awakening | Weekly Digital Marketing Update 6/15</title><link>https://www.spreaker.com/episode/inside-outtakes-and-the-maximalist-ai-awakening-weekly-digital-marketing-update-6-15--50205396</link><description><![CDATA[Digital Ad Market Update: 6/3 - 6/15 2022<br /><br />Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.<br /><br />Top Stories:<br />Google's new AI LaMDA might be conscious. Is it time for robot rights? Let's discuss.<br /><br />Bo Burnham released Inside Outtakes on YouTube, and we give you our take on why Bo is so popular among millennials and older Gen-Z.<br /><br />The future is maximalist and we have some thoughts about why. Stick around until the end for the whole discussion.<br /><br />Articles Mentioned:<br />LaMDA Not Awake: <a href="https://cnn.it/3xZL9wZ" rel="noopener">https://cnn.it/3xZL9wZ</a> <br />Argument Against Woke LaMDA: <a href="https://bit.ly/3QkQaak" rel="noopener">https://bit.ly/3QkQaak</a> <br />LaMDA's Supporter: <a href="https://bit.ly/3MPVeRg" rel="noopener">https://bit.ly/3MPVeRg</a> <br />Bo Burnham's Inside Outtakes: <a href="https://bit.ly/3mSz4D2" rel="noopener">https://bit.ly/3mSz4D2</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50205396</guid><pubDate>Wed, 15 Jun 2022 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/50205396/ofrecord06142022_full_final.mp3" length="59598073" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/3 - 6/15 2022&#13;
&#13;
Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.&#13;
&#13;
Top Stories:&#13;
Google's new AI LaMDA might be conscious....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/3 - 6/15 2022<br /><br />Joe, Kiersten, and Producer Alex take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 42 minutes or less.<br /><br />Top Stories:<br />Google's new AI LaMDA might be conscious. Is it time for robot rights? Let's discuss.<br /><br />Bo Burnham released Inside Outtakes on YouTube, and we give you our take on why Bo is so popular among millennials and older Gen-Z.<br /><br />The future is maximalist and we have some thoughts about why. Stick around until the end for the whole discussion.<br /><br />Articles Mentioned:<br />LaMDA Not Awake: <a href="https://cnn.it/3xZL9wZ" rel="noopener">https://cnn.it/3xZL9wZ</a> <br />Argument Against Woke LaMDA: <a href="https://bit.ly/3QkQaak" rel="noopener">https://bit.ly/3QkQaak</a> <br />LaMDA's Supporter: <a href="https://bit.ly/3MPVeRg" rel="noopener">https://bit.ly/3MPVeRg</a> <br />Bo Burnham's Inside Outtakes: <a href="https://bit.ly/3mSz4D2" rel="noopener">https://bit.ly/3mSz4D2</a>]]></itunes:summary><itunes:duration>2482</itunes:duration><itunes:keywords>ads,ai,artificalintelligence,blakelemoine,boburnham,culture,fashion,genz,google,insideouttakes,joker2,lamda,marketing,maximalism,millennials,robot,sentient,tech,trend,turingtest</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Love Death + TikTok | Weekly Digital Marketing Update 6/2</title><link>https://www.spreaker.com/episode/love-death-tiktok-weekly-digital-marketing-update-6-2--50029974</link><description><![CDATA[Digital Ad Market Update: 5/25 - 6/2 2022<br /><br />In the studio, we have Joe, Kiersten, Sophia, Jared, Helen, and Producer Alex. Tune in to hear everything marketing, tech, and culture-related in 51 minutes or less.<br /><br />Top Stories:<br />Netflix's 'Love Death + Robots' released volume 3, and they are testing out QR codes and NFTs this season. From here, we discuss some other industry segments where QR codes could play a huge role.<br /><br />TikTok is taking over people's screen time, and we have some ideas why.<br /><br />Pepsi might be done with the Super Bowl Halftime Show, and who will replace them is up for debate.<br /><br />Remote work is becoming more popular, but one voice in big tech is saying no. Stick around until the end for the breakdown.<br /><br />Articles Mentioned:<br />Facebook Users Down Bad: <a href="https://bit.ly/3mbw3gN" rel="noopener">https://bit.ly/3mbw3gN</a><br />Pepsi HalfTime Step Down: <a href="https://bit.ly/3Q6ADLk" rel="noopener">https://bit.ly/3Q6ADLk</a><br />Remote Worker Warning: <a href="https://cnn.it/38W5Os4" rel="noopener">https://cnn.it/38W5Os4</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/50029974</guid><pubDate>Thu, 02 Jun 2022 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/50029974/ofrecord_06012022_full_final.mp3" length="72385410" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/25 - 6/2 2022&#13;
&#13;
In the studio, we have Joe, Kiersten, Sophia, Jared, Helen, and Producer Alex. Tune in to hear everything marketing, tech, and culture-related in 51 minutes or less.&#13;
&#13;
Top Stories:&#13;
Netflix's 'Love Death +...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/25 - 6/2 2022<br /><br />In the studio, we have Joe, Kiersten, Sophia, Jared, Helen, and Producer Alex. Tune in to hear everything marketing, tech, and culture-related in 51 minutes or less.<br /><br />Top Stories:<br />Netflix's 'Love Death + Robots' released volume 3, and they are testing out QR codes and NFTs this season. From here, we discuss some other industry segments where QR codes could play a huge role.<br /><br />TikTok is taking over people's screen time, and we have some ideas why.<br /><br />Pepsi might be done with the Super Bowl Halftime Show, and who will replace them is up for debate.<br /><br />Remote work is becoming more popular, but one voice in big tech is saying no. Stick around until the end for the breakdown.<br /><br />Articles Mentioned:<br />Facebook Users Down Bad: <a href="https://bit.ly/3mbw3gN" rel="noopener">https://bit.ly/3mbw3gN</a><br />Pepsi HalfTime Step Down: <a href="https://bit.ly/3Q6ADLk" rel="noopener">https://bit.ly/3Q6ADLk</a><br />Remote Worker Warning: <a href="https://cnn.it/38W5Os4" rel="noopener">https://cnn.it/38W5Os4</a>]]></itunes:summary><itunes:duration>3015</itunes:duration><itunes:keywords>amazon,apple,bigtech,culture,elonmusk,facebook,halftimeshow,lovedeath+robots,marketing,netflix,nft,pepsi,qr,remoteworker,screentime,superbowl,tech,tesla,tiktok,tv</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Safely Dangerous Boomer Product Placement | Weekly Digital Marketing Update 5/24</title><link>https://www.spreaker.com/episode/safely-dangerous-boomer-product-placement-weekly-digital-marketing-update-5-24--49926632</link><description><![CDATA[Digital Ad Market Update: 5/10 - 5/24 2022<br /><br />In this episode, your host, Joe Clements is joined by Helen, Kiersten, and Producer Alex. Tune in as we break down everything marketing, tech, and culture-related in 39 minutes or less. <br /><br />Top Stories:<br />Long-form versus short-form content, Baby Boomers versus Gen-Zers - whose watching what? Let's discuss.<br /><br />Product placement is evolving, and it's turning green. Stick around to find out why.<br /><br />Qatar Airways is making it easy to not look like a First Class noob.<br /><br />New Orleans and Biloxi are infamous for different reasons - let us break it down for you.<br /><br />TikTok is starting to use a new ad format - it just got easier for marketers. Listen to find out how.<br /><br />Articles Mentioned:<br />Green Product Placement: <a href="https://bloom.bg/3LGB1N1" rel="noopener">https://bloom.bg/3LGB1N1</a><br />Qatar's QVerse: <a href="https://bit.ly/38KpEpO" rel="noopener">https://bit.ly/38KpEpO</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49926632</guid><pubDate>Tue, 24 May 2022 19:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/49926632/ofrecord_05242022_full2_final.mp3" length="56130266" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/10 - 5/24 2022&#13;
&#13;
In this episode, your host, Joe Clements is joined by Helen, Kiersten, and Producer Alex. Tune in as we break down everything marketing, tech, and culture-related in 39 minutes or less. &#13;
&#13;
Top Stories:...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/10 - 5/24 2022<br /><br />In this episode, your host, Joe Clements is joined by Helen, Kiersten, and Producer Alex. Tune in as we break down everything marketing, tech, and culture-related in 39 minutes or less. <br /><br />Top Stories:<br />Long-form versus short-form content, Baby Boomers versus Gen-Zers - whose watching what? Let's discuss.<br /><br />Product placement is evolving, and it's turning green. Stick around to find out why.<br /><br />Qatar Airways is making it easy to not look like a First Class noob.<br /><br />New Orleans and Biloxi are infamous for different reasons - let us break it down for you.<br /><br />TikTok is starting to use a new ad format - it just got easier for marketers. Listen to find out how.<br /><br />Articles Mentioned:<br />Green Product Placement: <a href="https://bloom.bg/3LGB1N1" rel="noopener">https://bloom.bg/3LGB1N1</a><br />Qatar's QVerse: <a href="https://bit.ly/38KpEpO" rel="noopener">https://bit.ly/38KpEpO</a>]]></itunes:summary><itunes:duration>2337</itunes:duration><itunes:keywords>4d,ads,biloxi,boomer,culture,genzer,marketing,microsoft,neworleans,ott,productplacement,qatarairways,qverse,streaming,tech,tiktok,tv,universal,videogames,youtube</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Marketing the Met Gala and Bad Pickup Lines | Weekly Digital Marketing Update 5/9</title><link>https://www.spreaker.com/episode/marketing-the-met-gala-and-bad-pickup-lines-weekly-digital-marketing-update-5-9--49727522</link><description><![CDATA[Digital Ad Market Update: 4/21 - 5/9 2022<br /><br />Joe, Kiersten, and Helen take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 45 minutes or less<br /><br />Top Stories:<br />The met gala happened. Who won? What does it mean in the world of marketing? Tune in.<br /><br />You may have heard of FATMAN, but now it's MATMAN. Confused? Stick around.<br /><br />Location data being sold from a gay dating app somehow breaks the internet, and our conversation turns to bad pickup lines we've received on dating apps.<br /><br />Ulta's Kate Spade email blast with a dark double meaning turns into a discussion of some of our own professional mishaps.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49727522</guid><pubDate>Mon, 09 May 2022 16:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/49727522/ofrecord_05062022_edited_final.mp3" length="63987105" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/21 - 5/9 2022&#13;
&#13;
Joe, Kiersten, and Helen take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 45 minutes or less&#13;
&#13;
Top Stories:&#13;
The met gala happened. Who won? What does it mean in...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/21 - 5/9 2022<br /><br />Joe, Kiersten, and Helen take to the studio to bring you the latest marketing, tech, and culture news. Hear it all in 45 minutes or less<br /><br />Top Stories:<br />The met gala happened. Who won? What does it mean in the world of marketing? Tune in.<br /><br />You may have heard of FATMAN, but now it's MATMAN. Confused? Stick around.<br /><br />Location data being sold from a gay dating app somehow breaks the internet, and our conversation turns to bad pickup lines we've received on dating apps.<br /><br />Ulta's Kate Spade email blast with a dark double meaning turns into a discussion of some of our own professional mishaps.]]></itunes:summary><itunes:duration>2665</itunes:duration><itunes:keywords>blakelively,culture,emmachamberlain,fashion,grindr,katespade,louisvuitton,marketing,meta,metgala,microsoft,nvidia,oculus,sebastianstan,tech,tesla,themet,toryburch,ulta,vr</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Get Your Sunday Ticket to the AI Generated Meta World, Boomer | Weekly Digital Marketing Update 4/20</title><link>https://www.spreaker.com/episode/get-your-sunday-ticket-to-the-ai-generated-meta-world-boomer-weekly-digital-marketing-update-4-20--49492491</link><description><![CDATA[Digital Ad Market Update: 4/16 - 4/20 2022<br /><br />We have Joe, Kiersten, Helen, and Producer Alex in the studio for this episode. Breaking down everything marketing, tech, and culture related in 36 minutes or less. <br /><br />Of Record This Week:<br /><br />More American are cutting the cord. OTT is the future, but who will be the dominant player? Let's discuss.<br /><br />The AT&T Discovery WarnerMedia merger has us thinking what other streaming giants would do well together. Stick around to hear them all.<br /><br />Sunday Ticket is going to the fruit company.<br />How did our prediction from last year do? Start at 8:57 <a href="https://www.spreaker.com/episode/46548574" rel="noopener">https://www.spreaker.com/episode/46548574</a> <br /><br />Meta to charge an insane rate for virtual products. Are they trying to get steamrolled by open source developers? Stay tuned for our thoughts.<br /><br />Microsoft might take the escapism out of their XBOX games. What does this mean for the future of gaming?<br /><br />AI on course to steal our jobs and our voices - the future looks bright.<br /><br />Articles Mentioned: <br />NFL Sunday Ticket: <a href="https://bit.ly/3jXn1mx" rel="noopener">https://bit.ly/3jXn1mx</a> <br />Meta Self Sabotage: <a href="https://bit.ly/37Azr17" rel="noopener">https://bit.ly/37Azr17</a> <br />XBOX In-Game Ads: <a href="https://bit.ly/3LgCF8V" rel="noopener">https://bit.ly/3LgCF8V</a> <br />DALL-E 2: <a href="https://bit.ly/3xHuFK6" rel="noopener">https://bit.ly/3xHuFK6</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49492491</guid><pubDate>Wed, 20 Apr 2022 20:20:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/49492491/ofrecord_04192022_full_final.mp3" length="51887824" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/16 - 4/20 2022&#13;
&#13;
We have Joe, Kiersten, Helen, and Producer Alex in the studio for this episode. Breaking down everything marketing, tech, and culture related in 36 minutes or less. &#13;
&#13;
Of Record This Week:&#13;
&#13;
More...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/16 - 4/20 2022<br /><br />We have Joe, Kiersten, Helen, and Producer Alex in the studio for this episode. Breaking down everything marketing, tech, and culture related in 36 minutes or less. <br /><br />Of Record This Week:<br /><br />More American are cutting the cord. OTT is the future, but who will be the dominant player? Let's discuss.<br /><br />The AT&T Discovery WarnerMedia merger has us thinking what other streaming giants would do well together. Stick around to hear them all.<br /><br />Sunday Ticket is going to the fruit company.<br />How did our prediction from last year do? Start at 8:57 <a href="https://www.spreaker.com/episode/46548574" rel="noopener">https://www.spreaker.com/episode/46548574</a> <br /><br />Meta to charge an insane rate for virtual products. Are they trying to get steamrolled by open source developers? Stay tuned for our thoughts.<br /><br />Microsoft might take the escapism out of their XBOX games. What does this mean for the future of gaming?<br /><br />AI on course to steal our jobs and our voices - the future looks bright.<br /><br />Articles Mentioned: <br />NFL Sunday Ticket: <a href="https://bit.ly/3jXn1mx" rel="noopener">https://bit.ly/3jXn1mx</a> <br />Meta Self Sabotage: <a href="https://bit.ly/37Azr17" rel="noopener">https://bit.ly/37Azr17</a> <br />XBOX In-Game Ads: <a href="https://bit.ly/3LgCF8V" rel="noopener">https://bit.ly/3LgCF8V</a> <br />DALL-E 2: <a href="https://bit.ly/3xHuFK6" rel="noopener">https://bit.ly/3xHuFK6</a>]]></itunes:summary><itunes:duration>2161</itunes:duration><itunes:keywords>ai,appletv,at&amp;t,cable,dall-e2,discovery,facebook,google,hbo,merger,metaverse,microsoft,netflix,ott,outerrange,peacock,sundayticket,warnermedia,xbox,youtube</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>A Musky Summer Data Broker Box Office | Weekly Digital Marketing Update 4/15</title><link>https://www.spreaker.com/episode/a-musky-summer-data-broker-box-office-weekly-digital-marketing-update-4-15--49447539</link><description><![CDATA[Digital Ad Market Update: 4/2 - 4/15 2022<br /><br />Joe, Kiersten, and Producer Alex take to the studio to give you some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.<br /><br />Top Stories:<br />John Oliver put pressure on congress about data privacy.<br /><br />Elon Musk is making moves on Twitter and we have the breakdown.<br /><br />Summer is coming in hot and we discuss some trends and entertainment to look forward to.<br /><br />Articles Mentioned: <br />John Oliver Data Broker: <a href="https://bit.ly/3EgPpJV" rel="noopener">https://bit.ly/3EgPpJV</a> <br />Elon and Twitter: <a href="https://bit.ly/37NPxnXhttps://bit.ly/37NPxnX" rel="noopener">https://bit.ly/37NPxnXhttps://bit.ly/37NPxnX</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49447539</guid><pubDate>Fri, 15 Apr 2022 20:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/49447539/ofrecord04152022_full_final.mp3" length="54676902" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/2 - 4/15 2022&#13;
&#13;
Joe, Kiersten, and Producer Alex take to the studio to give you some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.&#13;
&#13;
Top Stories:&#13;
John Oliver put pressure on congress...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/2 - 4/15 2022<br /><br />Joe, Kiersten, and Producer Alex take to the studio to give you some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.<br /><br />Top Stories:<br />John Oliver put pressure on congress about data privacy.<br /><br />Elon Musk is making moves on Twitter and we have the breakdown.<br /><br />Summer is coming in hot and we discuss some trends and entertainment to look forward to.<br /><br />Articles Mentioned: <br />John Oliver Data Broker: <a href="https://bit.ly/3EgPpJV" rel="noopener">https://bit.ly/3EgPpJV</a> <br />Elon and Twitter: <a href="https://bit.ly/37NPxnXhttps://bit.ly/37NPxnX" rel="noopener">https://bit.ly/37NPxnXhttps://bit.ly/37NPxnX</a>]]></itunes:summary><itunes:duration>2277</itunes:duration><itunes:keywords>blockbusters,boxoffice,breakingbad,congress,data,databroker,dataprivacy,elon,elonmusk,fashion,johnoliver,jurassicpark,lastweektonight,movies,poisonpill,summer,tedcruz,topgun,trends,twitter</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Volumetric Pants are in Meanwhile Facebook Misinforms the Zeitgeist | Weekly Digital Marketing Update 4/1</title><link>https://www.spreaker.com/episode/volumetric-pants-are-in-meanwhile-facebook-misinforms-the-zeitgeist-weekly-digital-marketing-update-4-1--49286830</link><description><![CDATA[Digital Ad Market Update: 3/18 - 4/1 2022<br /><br />Joe, Helen, Kiersten, and Alex take to the studio and give you the breakdown of some of the latest marketing, tech, and culture news. Hear it all in 41 minutes or less.<br /><br />Top Stories:<br />Skinny pants slander and cyclical fashion trends.<br /><br />Disney lights itself on fire and wonders why it's getting hot. Tune in for some fire avoidance techniques.<br /><br />NBA dips toes into volumetric scanning and we discuss what the future may hold.<br /><br />Facebook paid for TikTok misinformation. We give our opinion.<br /><br />Articles Mentioned:<br />Pants Debate: <a href="https://bit.ly/3DwkSam" rel="noopener">https://bit.ly/3DwkSam</a> <br />Disney Gets Political: <a href="https://bit.ly/3xdI2BB" rel="noopener">https://bit.ly/3xdI2BB</a> <br />NBA in Volume: <a href="https://bit.ly/3NGRDGI" rel="noopener">https://bit.ly/3NGRDGI</a> <br />Facebook Slanders TikTok: <a href="https://wapo.st/3qXRNzP" rel="noopener">https://wapo.st/3qXRNzP</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49286830</guid><pubDate>Fri, 01 Apr 2022 22:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/49286830/ofrecord_04012022_editedfull_final.mp3" length="58556348" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/18 - 4/1 2022&#13;
&#13;
Joe, Helen, Kiersten, and Alex take to the studio and give you the breakdown of some of the latest marketing, tech, and culture news. Hear it all in 41 minutes or less.&#13;
&#13;
Top Stories:&#13;
Skinny pants slander...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/18 - 4/1 2022<br /><br />Joe, Helen, Kiersten, and Alex take to the studio and give you the breakdown of some of the latest marketing, tech, and culture news. Hear it all in 41 minutes or less.<br /><br />Top Stories:<br />Skinny pants slander and cyclical fashion trends.<br /><br />Disney lights itself on fire and wonders why it's getting hot. Tune in for some fire avoidance techniques.<br /><br />NBA dips toes into volumetric scanning and we discuss what the future may hold.<br /><br />Facebook paid for TikTok misinformation. We give our opinion.<br /><br />Articles Mentioned:<br />Pants Debate: <a href="https://bit.ly/3DwkSam" rel="noopener">https://bit.ly/3DwkSam</a> <br />Disney Gets Political: <a href="https://bit.ly/3xdI2BB" rel="noopener">https://bit.ly/3xdI2BB</a> <br />NBA in Volume: <a href="https://bit.ly/3NGRDGI" rel="noopener">https://bit.ly/3NGRDGI</a> <br />Facebook Slanders TikTok: <a href="https://wapo.st/3qXRNzP" rel="noopener">https://wapo.st/3qXRNzP</a>]]></itunes:summary><itunes:duration>2439</itunes:duration><itunes:keywords>ar,augmentedreality,bobchapek,china,disney,dontsaygay,facebook,fashion,florida,military,misinformation,nba,nba2k,skinnypants,tech,tiktok,trends,virtualrreality,volumetric,vr</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Clippy, Chippy, and Mr. Breadstick Walk Into Uncle Vanyas | Weekly Digital Marketing Update 3/18</title><link>https://www.spreaker.com/episode/clippy-chippy-and-mr-breadstick-walk-into-uncle-vanyas-weekly-digital-marketing-update-3-18--49097752</link><description><![CDATA[Digital Ad Market Update: 3/11 - 3/17 2022<br /><br />Co-host Joe and Producer Alex take to the studio to breakdown some of the latest marketing, tech, and culture news. Hear it all in 31 minutes or less. <br /><br />Top Stories:<br />Netflix cracks down on password sharers.<br /><br />Facebook (aka Meta) steps into the world of NFT minting. Oh, and apparently no more saying you want to k*ll Putin.<br /><br />Adobe is unveils new AR e-commerce tool.<br /><br />Chipotle reveals Chippy, a chip-making robot.<br /><br />TikTok ups their video length - is this good or bad?<br /><br />Articles mentioned:<br />Netflix Crackdown: <a href="https://bit.ly/3N2BKtG" rel="noopener">https://bit.ly/3N2BKtG</a> <br />FB Says No No: <a href="https://cnb.cx/34R5R6n" rel="noopener">https://cnb.cx/34R5R6n</a> <br />Adobe AR: <a href="https://bit.ly/36aRsSZ" rel="noopener">https://bit.ly/36aRsSZ</a><br />Chippy Robot: <a href="https://bit.ly/3wh45GH" rel="noopener">https://bit.ly/3wh45GH</a> <br />Papa Johns Controversy: <a href="https://bit.ly/34PyWyU" rel="noopener">https://bit.ly/34PyWyU</a> <br />Uncle Vanya: <a href="https://bit.ly/3tjNnVj" rel="noopener">https://bit.ly/3tjNnVj</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49097752</guid><pubDate>Fri, 18 Mar 2022 09:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/49097752/ofrecord_03172022_full_final.mp3" length="44135172" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/11 - 3/17 2022&#13;
&#13;
Co-host Joe and Producer Alex take to the studio to breakdown some of the latest marketing, tech, and culture news. Hear it all in 31 minutes or less. &#13;
&#13;
Top Stories:&#13;
Netflix cracks down on password...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/11 - 3/17 2022<br /><br />Co-host Joe and Producer Alex take to the studio to breakdown some of the latest marketing, tech, and culture news. Hear it all in 31 minutes or less. <br /><br />Top Stories:<br />Netflix cracks down on password sharers.<br /><br />Facebook (aka Meta) steps into the world of NFT minting. Oh, and apparently no more saying you want to k*ll Putin.<br /><br />Adobe is unveils new AR e-commerce tool.<br /><br />Chipotle reveals Chippy, a chip-making robot.<br /><br />TikTok ups their video length - is this good or bad?<br /><br />Articles mentioned:<br />Netflix Crackdown: <a href="https://bit.ly/3N2BKtG" rel="noopener">https://bit.ly/3N2BKtG</a> <br />FB Says No No: <a href="https://cnb.cx/34R5R6n" rel="noopener">https://cnb.cx/34R5R6n</a> <br />Adobe AR: <a href="https://bit.ly/36aRsSZ" rel="noopener">https://bit.ly/36aRsSZ</a><br />Chippy Robot: <a href="https://bit.ly/3wh45GH" rel="noopener">https://bit.ly/3wh45GH</a> <br />Papa Johns Controversy: <a href="https://bit.ly/34PyWyU" rel="noopener">https://bit.ly/34PyWyU</a> <br />Uncle Vanya: <a href="https://bit.ly/3tjNnVj" rel="noopener">https://bit.ly/3tjNnVj</a>]]></itunes:summary><itunes:duration>1838</itunes:duration><itunes:keywords>adobe,ar,augmentedreality,chipotle,chippy,facebook,instagram,marketing,mcdonalds,meta,minting,netflix,nft,papajohns,putin,russia,tech,tiktok,ukraine,unclevanyas</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Propaganda and Marketing in the War in Ukraine | Weekly Digital Marketing Update 3/10</title><link>https://www.spreaker.com/episode/propaganda-and-marketing-in-the-war-in-ukraine-weekly-digital-marketing-update-3-10--49022098</link><description><![CDATA[Digital Ad Market Update: 3/1 - 3/10 2022<br /><br />In this special episode, we have Joe in the studio to break down propaganda in the 21st century and how its taking effect in the war in Ukraine. Hear it all in 29 minutes or less.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/49022098</guid><pubDate>Thu, 10 Mar 2022 23:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/49022098/ofrecord_031022_finalmix_final.mp3" length="40375656" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/1 - 3/10 2022&#13;
&#13;
In this special episode, we have Joe in the studio to break down propaganda in the 21st century and how its taking effect in the war in Ukraine. Hear it all in 29 minutes or less.</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/1 - 3/10 2022<br /><br />In this special episode, we have Joe in the studio to break down propaganda in the 21st century and how its taking effect in the war in Ukraine. Hear it all in 29 minutes or less.]]></itunes:summary><itunes:duration>1681</itunes:duration><itunes:keywords>cybersecurity,digital,ghostofkyiv,hacking,internet,ironcurtain,marketing,nuclearpower,propaganda,putin,ransomware,russia,sanctions,ukraine,volodomir,war,zelenskyy</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Gamers Are Taking Over the Super Bowl | Weekly Digital Marketing Update 2/18</title><link>https://www.spreaker.com/episode/gamers-are-taking-over-the-super-bowl-weekly-digital-marketing-update-2-18--48775953</link><description><![CDATA[Digital Ad Market Update: 2/11 - 2/18 2022<br /><br />Joe and Kiersten take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.<br /><br />Top Stories:<br />Super Bowl 2022 ratings are in. Two numbers stand out. Let's break it down.<br /><br />The commercials of the Super Bowl are not what they used to be. Did you like any at all? Let's talk about them.<br /><br />The late state Winter Olympics bring in controversy, and we have some opinions. Ready for the next big cultural sports event? It may already be here.<br /><br />Articles Mentioned:<br />All Super Bowl Viewership: <a href="https://bit.ly/3BxRQ9E" rel="noopener">https://bit.ly/3BxRQ9E</a><br />Super Bowl 2022 Commercials: <a href="https://bit.ly/3JCb6W" rel="noopener">https://bit.ly/3JCb6W</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/48775953</guid><pubDate>Fri, 18 Feb 2022 10:00:04 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/48775953/ofrecord02172022_edited_final.mp3" length="55314302" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/11 - 2/18 2022&#13;
&#13;
Joe and Kiersten take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.&#13;
&#13;
Top Stories:&#13;
Super Bowl 2022 ratings are in. Two numbers stand out....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/11 - 2/18 2022<br /><br />Joe and Kiersten take to the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.<br /><br />Top Stories:<br />Super Bowl 2022 ratings are in. Two numbers stand out. Let's break it down.<br /><br />The commercials of the Super Bowl are not what they used to be. Did you like any at all? Let's talk about them.<br /><br />The late state Winter Olympics bring in controversy, and we have some opinions. Ready for the next big cultural sports event? It may already be here.<br /><br />Articles Mentioned:<br />All Super Bowl Viewership: <a href="https://bit.ly/3BxRQ9E" rel="noopener">https://bit.ly/3BxRQ9E</a><br />Super Bowl 2022 Commercials: <a href="https://bit.ly/3JCb6W" rel="noopener">https://bit.ly/3JCb6W</a>]]></itunes:summary><itunes:duration>2304</itunes:duration><itunes:keywords>50cent,ads,advertising,coinbase,commercials,doping,drdre,eminem,gamers,kendricklamar,marketing,maryjblige,meta,metaverse,olympics,pepsihalftimeshow,qrcode,snoopdogg,sports,superbowl</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>McConaughey's Done With Space Olympics &amp; Q4 Earnings | Weekly Digital Marketing Update 2/10</title><link>https://www.spreaker.com/episode/mcconaughey-s-done-with-space-olympics-q4-earnings-weekly-digital-marketing-update-2-10--48663325</link><description><![CDATA[Digital Ad Market Update: 2/4 - 2/10 2022<br /><br />Joe is joined by Kiersten and Charlee to break down the latest marketing, tech, and culture news. Hear it all in 45 minutes or less.<br /><br />Top Stories:<br />Q4 Earning Reports are out, and some surprises are in the mix.<br /><br />Amazon raises its prices, and for what? Let's discuss.<br /><br />The Olympics are going on, but are you watching? Stay tuned for a Matthew McConaughey ad breakdown, and how we think the Olympics should be structured.<br /><br />Top Stories:<br />Amazon Ad Biz Size: <a href="https://bit.ly/3gyjd9B" rel="noopener">https://bit.ly/3gyjd9B</a><br />McConaughey Olympics Ad: <a href="https://bit.ly/3uJpBU5" rel="noopener">https://bit.ly/3uJpBU5</a> <br />Meta Stock Plunge: <a href="https://bit.ly/3uAfxwj" rel="noopener">https://bit.ly/3uAfxwj</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/48663325</guid><pubDate>Thu, 10 Feb 2022 10:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/48663325/ofrecord_02092022_final.mp3" length="63685482" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/4 - 2/10 2022&#13;
&#13;
Joe is joined by Kiersten and Charlee to break down the latest marketing, tech, and culture news. Hear it all in 45 minutes or less.&#13;
&#13;
Top Stories:&#13;
Q4 Earning Reports are out, and some surprises are in...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/4 - 2/10 2022<br /><br />Joe is joined by Kiersten and Charlee to break down the latest marketing, tech, and culture news. Hear it all in 45 minutes or less.<br /><br />Top Stories:<br />Q4 Earning Reports are out, and some surprises are in the mix.<br /><br />Amazon raises its prices, and for what? Let's discuss.<br /><br />The Olympics are going on, but are you watching? Stay tuned for a Matthew McConaughey ad breakdown, and how we think the Olympics should be structured.<br /><br />Top Stories:<br />Amazon Ad Biz Size: <a href="https://bit.ly/3gyjd9B" rel="noopener">https://bit.ly/3gyjd9B</a><br />McConaughey Olympics Ad: <a href="https://bit.ly/3uJpBU5" rel="noopener">https://bit.ly/3uJpBU5</a> <br />Meta Stock Plunge: <a href="https://bit.ly/3uAfxwj" rel="noopener">https://bit.ly/3uAfxwj</a>]]></itunes:summary><itunes:duration>2652</itunes:duration><itunes:keywords>ads,advertising,alphabet,amazon,commercial,earningsreports,facebook,interstellar,marketing,matthewmcconaughey,meta,olympics,prime,q4,salesforce,snap,snapchat,tech,tiktok,winterolympics</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Joe Rogan's Late Stage Olympic Valentine | Weekly Digital Marketing Update 2/3</title><link>https://www.spreaker.com/episode/joe-rogan-s-late-stage-olympic-valentine-weekly-digital-marketing-update-2-3--48563494</link><description><![CDATA[Digital Ad Market Update: 1/27 - 2/3 2022<br /><br />Co-host Joe is joined by producer Kiersten to break down all the latest marketing, tech, and culture news. Tune in for it all in 38 minutes or less.<br /><br />The Super Bowl is getting closer, and we're talking about the ads we expect to see. Will this year have the highest ratings in recent memory? Let's talk about it.<br /><br />The Winter Olympics are gearing up to be 'whelming', and we have some thoughts if you are planning to advertise.<br /><br />Valentines Day at home? The trends seem to think so too.   <br /><br />We're following up on the Joe Rogan and Neil Young Spotify story. Want to know the future of podcasts talking about the 'rona' - stay until the end.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/48563494</guid><pubDate>Thu, 03 Feb 2022 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/48563494/ofrecord_02012022_final_final.mp3" length="54465521" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/27 - 2/3 2022&#13;
&#13;
Co-host Joe is joined by producer Kiersten to break down all the latest marketing, tech, and culture news. Tune in for it all in 38 minutes or less.&#13;
&#13;
The Super Bowl is getting closer, and we're talking...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/27 - 2/3 2022<br /><br />Co-host Joe is joined by producer Kiersten to break down all the latest marketing, tech, and culture news. Tune in for it all in 38 minutes or less.<br /><br />The Super Bowl is getting closer, and we're talking about the ads we expect to see. Will this year have the highest ratings in recent memory? Let's talk about it.<br /><br />The Winter Olympics are gearing up to be 'whelming', and we have some thoughts if you are planning to advertise.<br /><br />Valentines Day at home? The trends seem to think so too.   <br /><br />We're following up on the Joe Rogan and Neil Young Spotify story. Want to know the future of podcasts talking about the 'rona' - stay until the end.]]></itunes:summary><itunes:duration>2268</itunes:duration><itunes:keywords>ads,advertisers,apple,bengals,covid,culture,joerogan,larams,latestage,marketing,neilyoung,ofrecord,podcasts,shaunwhite,spotify,superbowl,tech,valentines,valentinesday,winterolympics</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Barbie Fashionista TikToking At Her Virtual Luxury Destination | Weekly Digital Marketing Update 1/26</title><link>https://www.spreaker.com/episode/barbie-fashionista-tiktoking-at-her-virtual-luxury-destination-weekly-digital-marketing-update-1-26--48442687</link><description><![CDATA[Digital Ad Market Update: 1/18 - 1/26 2022<br /><br />This week, we have co-hosts Joe and Matt, as well as Helen, bringing you all the latest marketing, tech, and culture news. Tune in for it all - in 43 minutes or less.<br /><br />Is your luxury destination getting too many visitors? Peep the shoulders. Neighbor town? Invest in housing now.<br /><br />Barbie and Balmain break into the metaverse. Are you a Barbie girl in a virtual Barbie world? Your branded virtual space is coming in hot.<br /><br />TikTok Ads are getting results - marketing managers take advantage while you can. Snapchat, we love you too!<br /><br />Neil Young doesn't want his music on the same platform as Joe Rogan - due to unchecked vaccine misinformation. Will Spotify pull Rogan? We don't think so... unless Taylor joins Neil.<br /><br />Articles Mentioned:<br />TikTok All the Way: <a href="https://bit.ly/3GXrXSm" rel="noopener">https://bit.ly/3GXrXSm</a> <br />Barbie Balmain: <a href="https://bit.ly/3ufiq5R" rel="noopener">https://bit.ly/3ufiq5R</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/48442687</guid><pubDate>Wed, 26 Jan 2022 10:00:04 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/48442687/ofrecord_01252022_full_final.mp3" length="61517014" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/18 - 1/26 2022&#13;
&#13;
This week, we have co-hosts Joe and Matt, as well as Helen, bringing you all the latest marketing, tech, and culture news. Tune in for it all - in 43 minutes or less.&#13;
&#13;
Is your luxury destination getting...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/18 - 1/26 2022<br /><br />This week, we have co-hosts Joe and Matt, as well as Helen, bringing you all the latest marketing, tech, and culture news. Tune in for it all - in 43 minutes or less.<br /><br />Is your luxury destination getting too many visitors? Peep the shoulders. Neighbor town? Invest in housing now.<br /><br />Barbie and Balmain break into the metaverse. Are you a Barbie girl in a virtual Barbie world? Your branded virtual space is coming in hot.<br /><br />TikTok Ads are getting results - marketing managers take advantage while you can. Snapchat, we love you too!<br /><br />Neil Young doesn't want his music on the same platform as Joe Rogan - due to unchecked vaccine misinformation. Will Spotify pull Rogan? We don't think so... unless Taylor joins Neil.<br /><br />Articles Mentioned:<br />TikTok All the Way: <a href="https://bit.ly/3GXrXSm" rel="noopener">https://bit.ly/3GXrXSm</a> <br />Barbie Balmain: <a href="https://bit.ly/3ufiq5R" rel="noopener">https://bit.ly/3ufiq5R</a>]]></itunes:summary><itunes:duration>2562</itunes:duration><itunes:keywords>ads,balmain,barbie,culture,fourseasons,joerogan,luxurydestination,marketing,metaverse,neilyoung,nfts,oculus,ofrecord,snapchat,spotify,taylorswift,tech,tiktok,virtualspace,wyoming</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Disrupting the Disruptors and Not Caring About It While Tending Your Homestead | Weekly Digital Marketing Update 12/24</title><link>https://www.spreaker.com/episode/disrupting-the-disruptors-and-not-caring-about-it-while-tending-your-homestead-weekly-digital-marketing-update-12-24--48150776</link><description><![CDATA[Digital Ad Market Update: 12/17 - 12/24<br /><br />In this extra-long episode, Joe is joined by Rebecca, Jack, and Kiersten, breaking down the biggest topics of the past year and their take on where it's going in 2022. Hear it all in 1 hour and 8 minutes. Enjoy!<br /><br />Top Stories:<br />The metaverse has brought about some bullish behavior from the heads of big tech.<br /><br />Wallstreetbets has popularized memestonking in 2021, and we're not mad about it.<br /><br />NFTs and cryptos have seen unprecedented growth and discussion despite the negative forces attempting to cull their rise.<br /><br />Starships and space exploration - big tech is making moves in 2022 and we're gonna be watching.<br /><br />2022 just started, but we're breaking down some trends we foresee for the next year.<br />- Homesteading rise<br />- Automated everything... UX designers needed<br />- Streaming reinventing cable<br />- Amazon loses its value proposition<br />- TikTok maxes out<br />- Apathy over rage]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/48150776</guid><pubDate>Mon, 03 Jan 2022 17:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/48150776/ofrecord12xx2021_newyear_final.mp3" length="97824684" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 12/17 - 12/24&#13;
&#13;
In this extra-long episode, Joe is joined by Rebecca, Jack, and Kiersten, breaking down the biggest topics of the past year and their take on where it's going in 2022. Hear it all in 1 hour and 8 minutes....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 12/17 - 12/24<br /><br />In this extra-long episode, Joe is joined by Rebecca, Jack, and Kiersten, breaking down the biggest topics of the past year and their take on where it's going in 2022. Hear it all in 1 hour and 8 minutes. Enjoy!<br /><br />Top Stories:<br />The metaverse has brought about some bullish behavior from the heads of big tech.<br /><br />Wallstreetbets has popularized memestonking in 2021, and we're not mad about it.<br /><br />NFTs and cryptos have seen unprecedented growth and discussion despite the negative forces attempting to cull their rise.<br /><br />Starships and space exploration - big tech is making moves in 2022 and we're gonna be watching.<br /><br />2022 just started, but we're breaking down some trends we foresee for the next year.<br />- Homesteading rise<br />- Automated everything... UX designers needed<br />- Streaming reinventing cable<br />- Amazon loses its value proposition<br />- TikTok maxes out<br />- Apathy over rage]]></itunes:summary><itunes:duration>4075</itunes:duration><itunes:keywords>amazon,ambientrooms,automation,bigtech,clubhouse,connectedtv,crypto,elonmusk,facebook,homesteading,memestonking,meta,metaverse,nft,serviceshortage,space,supplychain,tiktok,twitter,wallstreetbets</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>An Ol' Western Hallmark Movie Straight to the Hub | Weekly Digital Marketing Update 12/16</title><link>https://www.spreaker.com/episode/an-ol-western-hallmark-movie-straight-to-the-hub-weekly-digital-marketing-update-12-16--47947983</link><description><![CDATA[Digital Ad Market Update 12/11 - 12/16<br /><br />Joe brings in Helen and Producer Kiersten to review the latest marketing, tech, and culture news, all in 51 minutes or less.<br /><br />Top Stories:<br />P*rnHub yearly search stats are coming in hot and we're going over a bunch. (Skip to 12:00 for the next topic)<br /><br />Western clothing is having a revival this past year and we have some ideas why. <br /><br />Hallmark movies follow a specific pattern and abide by a couple of rules. We're going over them and then making a rough sketch of our own. If you are Hallmark, reach out and we'll write your next script.<br /><br />Articles Mentioned:<br />P*rnHub Stats: <a href="https://bit.ly/32a8LRH" rel="noopener">https://bit.ly/32a8LRH</a><br />Western Wear Trend: <a href="https://bit.ly/3q58yYi" rel="noopener">https://bit.ly/3q58yYi</a><br />Hallmark Plot Structure: <a href="https://bit.ly/3q59LyU" rel="noopener">https://bit.ly/3q59LyU</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/47947983</guid><pubDate>Thu, 16 Dec 2021 17:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/47947983/ofrecord_120152021_final.mp3" length="73023938" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update 12/11 - 12/16&#13;
&#13;
Joe brings in Helen and Producer Kiersten to review the latest marketing, tech, and culture news, all in 51 minutes or less.&#13;
&#13;
Top Stories:&#13;
P*rnHub yearly search stats are coming in hot and we're going over...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update 12/11 - 12/16<br /><br />Joe brings in Helen and Producer Kiersten to review the latest marketing, tech, and culture news, all in 51 minutes or less.<br /><br />Top Stories:<br />P*rnHub yearly search stats are coming in hot and we're going over a bunch. (Skip to 12:00 for the next topic)<br /><br />Western clothing is having a revival this past year and we have some ideas why. <br /><br />Hallmark movies follow a specific pattern and abide by a couple of rules. We're going over them and then making a rough sketch of our own. If you are Hallmark, reach out and we'll write your next script.<br /><br />Articles Mentioned:<br />P*rnHub Stats: <a href="https://bit.ly/32a8LRH" rel="noopener">https://bit.ly/32a8LRH</a><br />Western Wear Trend: <a href="https://bit.ly/3q58yYi" rel="noopener">https://bit.ly/3q58yYi</a><br />Hallmark Plot Structure: <a href="https://bit.ly/3q59LyU" rel="noopener">https://bit.ly/3q59LyU</a>]]></itunes:summary><itunes:duration>3042</itunes:duration><itunes:keywords>adlibs,boots,culture,data,googletrends,hallmark,holiday,lilnasx,marketing,movie,news,ofrecord,pornhub,script,search,stats,tech,western,westernwear,yeehaw</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>A Fiery CoComelon Christmas Stream in Your Virtual Living Room | Weekly Digital Marketing Update 12/10</title><link>https://www.spreaker.com/episode/a-fiery-cocomelon-christmas-stream-in-your-virtual-living-room-weekly-digital-marketing-update-12-10--47858850</link><description><![CDATA[Digital Ad Market Update 12/08 - 12/10<br /><br />Co-host Joe wanted to bless your feeds with a second episode this week so here we are. Covering topics in marketing, tech, and culture, all in 35 minutes or less.<br /><br />Top Stories:<br />CoComelon enters the billion club.<br />Spotify Wrapped gains all the free attention.<br />Fireplace streams and the ambient sound wave.<br />Virtual rooms as the next wave of metaverse/ NFT hype?<br />Christmas trends by location.<br /><br />Articles Mentioned:<br />When Digital Rooms and Ambient Sounds Collide:<br /><a href="https://nyti.ms/3rRMd33" rel="noopener">https://nyti.ms/3rRMd33</a> <br />Christmas Trends from Google:<br /><a href="https://bit.ly/3y9Jzad" rel="noopener">https://bit.ly/3y9Jzad</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/47858850</guid><pubDate>Fri, 10 Dec 2021 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/47858850/ofrecord_12092021_final.mp3" length="49180504" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update 12/08 - 12/10&#13;
&#13;
Co-host Joe wanted to bless your feeds with a second episode this week so here we are. Covering topics in marketing, tech, and culture, all in 35 minutes or less.&#13;
&#13;
Top Stories:&#13;
CoComelon enters the billion...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update 12/08 - 12/10<br /><br />Co-host Joe wanted to bless your feeds with a second episode this week so here we are. Covering topics in marketing, tech, and culture, all in 35 minutes or less.<br /><br />Top Stories:<br />CoComelon enters the billion club.<br />Spotify Wrapped gains all the free attention.<br />Fireplace streams and the ambient sound wave.<br />Virtual rooms as the next wave of metaverse/ NFT hype?<br />Christmas trends by location.<br /><br />Articles Mentioned:<br />When Digital Rooms and Ambient Sounds Collide:<br /><a href="https://nyti.ms/3rRMd33" rel="noopener">https://nyti.ms/3rRMd33</a> <br />Christmas Trends from Google:<br /><a href="https://bit.ly/3y9Jzad" rel="noopener">https://bit.ly/3y9Jzad</a>]]></itunes:summary><itunes:duration>2048</itunes:duration><itunes:keywords>ambiance,ambientsound,backgroundnoise,christmas,cocomelon,culture,fireplacestream,holiday,kurtcobain,marketing,metaverse,music,nft,spotify,spotifywrapped,stream,tech,trends,virtualrooms,web3.0</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>A Black Friday Clippy Hallmark Movie On AMC NFTs | Weekly Digital Marketing Update 12/08</title><link>https://www.spreaker.com/episode/a-black-friday-clippy-hallmark-movie-on-amc-nfts-weekly-digital-marketing-update-12-08--47821911</link><description><![CDATA[Digital Ad Market Update: 11/17 - 12/08 2021<br /><br />This week, Joe takes the reigns and leads the podcast with producer Alex through the latest marketing, tech, and culture news. Listen to it all in 32 minutes or less.<br /><br />Top Stories:<br />Trends from Black Friday.<br />The resurgence of Windows' Clippy.<br />Hallmarkesque holiday movie strategies, and our recommendations for the next big flick.<br />AMC NFTs for the latest spiderman movie and a broad look at the future of NFTs.<br />Instagram pre-Senate Hearing talk.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/47821911</guid><pubDate>Wed, 08 Dec 2021 10:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/47821911/ofrecord_12072021_final.mp3" length="45369112" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/17 - 12/08 2021&#13;
&#13;
This week, Joe takes the reigns and leads the podcast with producer Alex through the latest marketing, tech, and culture news. Listen to it all in 32 minutes or less.&#13;
&#13;
Top Stories:&#13;
Trends from Black...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/17 - 12/08 2021<br /><br />This week, Joe takes the reigns and leads the podcast with producer Alex through the latest marketing, tech, and culture news. Listen to it all in 32 minutes or less.<br /><br />Top Stories:<br />Trends from Black Friday.<br />The resurgence of Windows' Clippy.<br />Hallmarkesque holiday movie strategies, and our recommendations for the next big flick.<br />AMC NFTs for the latest spiderman movie and a broad look at the future of NFTs.<br />Instagram pre-Senate Hearing talk.]]></itunes:summary><itunes:duration>1889</itunes:duration><itunes:keywords>amc,blackfriday,clippy,cortana,culture,hallmark,holiday,instagram,kfc,marketing,microsoft,movie,news,nft,nowayhome,senatehearing,spiderman,trends,wendys,windows</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Proto Web 3.0 Spaghetti Holiday Mayhem</title><link>https://www.spreaker.com/episode/proto-web-3-0-spaghetti-holiday-mayhem--47521616</link><description><![CDATA[Digital Ad Market Update: 10/19 - 11/16 2021<br /><br />In this episode, Joe breaks down a variety of topics from western revival, a proto-Web 3.0 business, and holiday shopping metrics. All in 41 minutes or less.<br /><br />Top Stories:<br />Yellowstone's success among streaming confusion could be a sign of the return of cinematic tv and the western genre.<br /><br />Substack, a publishing platform for creators, works similar to how Web 3.0 will work. More profits for the creator!<br /><br />The cyber 5 are predicted to have huge numbers in growth this year and the great brick and mortar revival might be finally be upon us. Stick around for it all!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/47521616</guid><pubDate>Wed, 17 Nov 2021 17:00:13 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/47521616/ofrecord11162021_full_final.mp3" length="58233466" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/19 - 11/16 2021&#13;
&#13;
In this episode, Joe breaks down a variety of topics from western revival, a proto-Web 3.0 business, and holiday shopping metrics. All in 41 minutes or less.&#13;
&#13;
Top Stories:&#13;
Yellowstone's success among...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/19 - 11/16 2021<br /><br />In this episode, Joe breaks down a variety of topics from western revival, a proto-Web 3.0 business, and holiday shopping metrics. All in 41 minutes or less.<br /><br />Top Stories:<br />Yellowstone's success among streaming confusion could be a sign of the return of cinematic tv and the western genre.<br /><br />Substack, a publishing platform for creators, works similar to how Web 3.0 will work. More profits for the creator!<br /><br />The cyber 5 are predicted to have huge numbers in growth this year and the great brick and mortar revival might be finally be upon us. Stick around for it all!]]></itunes:summary><itunes:duration>2425</itunes:duration><itunes:keywords>brickandmortar,cbs,cyber5,holiday,logistics,marketing,retail,shipping,shopping,spaghettiwestern,streaming,substack,supplychain,viacom,web3.0,western,yellowstone</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>That's Meta + Peasants Spooky Takeover</title><link>https://www.spreaker.com/episode/that-s-meta-peasants-spooky-takeover--47223042</link><description><![CDATA[*Special Episode Alert*<br /><br />This week, Of Record host Joe, gives the much-needed breakdown on Facebook's corporate name change to Meta -getting into the metaverse (aka web 3.0) and Facebook's goals for the future of their company.<br /><br />After, get ready for the Peasants Podcast Halloween takeover. We get into the movie Lightyear, the best Halloween movies, the best candy, the spookiest states, scary stories, and a Billionaire's UCSB dorm blueprints - it's an episode you will not want to miss!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/47223042</guid><pubDate>Fri, 29 Oct 2021 21:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/47223042/ofrecord102921_joemetaandpeasants_final.mp3" length="71567922" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>*Special Episode Alert*&#13;
&#13;
This week, Of Record host Joe, gives the much-needed breakdown on Facebook's corporate name change to Meta -getting into the metaverse (aka web 3.0) and Facebook's goals for the future of their company.&#13;
&#13;
After, get ready...</itunes:subtitle><itunes:summary><![CDATA[*Special Episode Alert*<br /><br />This week, Of Record host Joe, gives the much-needed breakdown on Facebook's corporate name change to Meta -getting into the metaverse (aka web 3.0) and Facebook's goals for the future of their company.<br /><br />After, get ready for the Peasants Podcast Halloween takeover. We get into the movie Lightyear, the best Halloween movies, the best candy, the spookiest states, scary stories, and a Billionaire's UCSB dorm blueprints - it's an episode you will not want to miss!]]></itunes:summary><itunes:duration>2981</itunes:duration><itunes:keywords>ar,candy,crypto,decentralized,facebook,halloween,lightyear,marketing,meta,metaverse,nft,oculus,peasants,podcast,scarystories,spooky,trends,ucsb,web3.0</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Oh, You Wanted that? Better Luck Next Year | Weekly Digital Marketing Update 10/18</title><link>https://www.spreaker.com/episode/oh-you-wanted-that-better-luck-next-year-weekly-digital-marketing-update-10-18--47034677</link><description><![CDATA[Digital Ad Market Update: 10/06 - 10/18 2021<br /><br />Matt and Joe team up and breakdown the biggest holiday shopping news so far. Tune in for everything marketing, tech, and culture related - all in 35 minutes or less.<br /><br />Top Stories:<br />Shipping delays are just what the holidays needed. We're breaking down why this holiday season might look different than those of the past.<br /><br />Apple and Facebook's Privacy battle has come to a conclusion and were clueing you in on how your holiday shopping might change.<br /><br />Articles Mentioned:<br />Shipping Delays: <a href="https://cnb.cx/3BWtJR4" rel="noopener">https://cnb.cx/3BWtJR4</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/47034677</guid><pubDate>Mon, 18 Oct 2021 21:30:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/47034677/ofrecord10152021_edited_final.mp3" length="49693832" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/06 - 10/18 2021&#13;
&#13;
Matt and Joe team up and breakdown the biggest holiday shopping news so far. Tune in for everything marketing, tech, and culture related - all in 35 minutes or less.&#13;
&#13;
Top Stories:&#13;
Shipping delays are...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/06 - 10/18 2021<br /><br />Matt and Joe team up and breakdown the biggest holiday shopping news so far. Tune in for everything marketing, tech, and culture related - all in 35 minutes or less.<br /><br />Top Stories:<br />Shipping delays are just what the holidays needed. We're breaking down why this holiday season might look different than those of the past.<br /><br />Apple and Facebook's Privacy battle has come to a conclusion and were clueing you in on how your holiday shopping might change.<br /><br />Articles Mentioned:<br />Shipping Delays: <a href="https://cnb.cx/3BWtJR4" rel="noopener">https://cnb.cx/3BWtJR4</a>]]></itunes:summary><itunes:duration>2070</itunes:duration><itunes:keywords>amazon,apple,bassproshop,blackfriday,covid,culture,delays,disney,facebook,holiday,homedepot,marketing,primeday,privacy,santa,shipping,shopping,supplychain,tech,toys</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Facebook $h!ts the Bed &amp; Amazon's Killer Robot</title><link>https://www.spreaker.com/episode/facebook-h-ts-the-bed-amazon-s-killer-robot--46834435</link><description><![CDATA[Digital Ad Market Update: 10/01 - 10/05 2021<br /><br />Matt, Joe, and Nick catch up on what's been going on the last few days in media & marketing. Facebook's massive worldwide blackout, TikTok's big news, Amazon's issues with low quality products available on their platform, and of course: a quick BTS and K-Pop sidetrack. Of Record is back, and you'll want to hear what's new, all in 50 minutes or less.<br /><br />Top Stories:<br />On Monday, October 4th Facebook, Instagram, and Whatsapp all experienced a several-hour long blackout worldwide, leaving many in the dark.<br /><br />TikTok announced that it had surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.<br /><br />Mysterious brands are flooding shopping sites and social media ads, making it difficult to tell the real from the low-quality, especially in Amazon's shopping Platform.<br /><br />Articles Mentioned:<br />Facebook is Down: <a href="https://cnn.it/2Yr7api" rel="noopener">https://cnn.it/2Yr7api</a><br />TikTok's Big News: <a href="https://bit.ly/3uGE4hr" rel="noopener">https://bit.ly/3uGE4hr</a><br />Mysterious Products: <a href="https://bit.ly/3a604c6" rel="noopener">https://bit.ly/3a604c6</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/46834435</guid><pubDate>Tue, 05 Oct 2021 18:22:44 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/46834435/ofrecord_10_5_2021.mp3" length="70812772" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/01 - 10/05 2021

Matt, Joe, and Nick catch up on what's been going on the last few days in media &amp; marketing. Facebook's massive worldwide blackout, TikTok's big news, Amazon's issues with low quality products available on...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/01 - 10/05 2021<br /><br />Matt, Joe, and Nick catch up on what's been going on the last few days in media & marketing. Facebook's massive worldwide blackout, TikTok's big news, Amazon's issues with low quality products available on their platform, and of course: a quick BTS and K-Pop sidetrack. Of Record is back, and you'll want to hear what's new, all in 50 minutes or less.<br /><br />Top Stories:<br />On Monday, October 4th Facebook, Instagram, and Whatsapp all experienced a several-hour long blackout worldwide, leaving many in the dark.<br /><br />TikTok announced that it had surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.<br /><br />Mysterious brands are flooding shopping sites and social media ads, making it difficult to tell the real from the low-quality, especially in Amazon's shopping Platform.<br /><br />Articles Mentioned:<br />Facebook is Down: <a href="https://cnn.it/2Yr7api" rel="noopener">https://cnn.it/2Yr7api</a><br />TikTok's Big News: <a href="https://bit.ly/3uGE4hr" rel="noopener">https://bit.ly/3uGE4hr</a><br />Mysterious Products: <a href="https://bit.ly/3a604c6" rel="noopener">https://bit.ly/3a604c6</a>]]></itunes:summary><itunes:duration>2950</itunes:duration><itunes:keywords>advertising,alibaba,amazon,bts,facebook,kpop,marketing,media,tiktok</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Ronaldo Says Night Night, Sunday Ticket Eyed by Big Tech, and NIL Madness</title><link>https://www.spreaker.com/episode/ronaldo-says-night-night-sunday-ticket-eyed-by-big-tech-and-nil-madness--46548574</link><description><![CDATA[Digital Ad Market Update: 9/11 - 9/17 2021<br /><br />Matt, Joe, and Jack get in the studio for a special sports-themed episode. With topics revolving around CR7, big tech trying to jump into football, and the latest college NIL news - this is an episode you will not want to miss. Hear it all in 35 minutes or less.<br /><br />Top Stories:<br />Cristiano Ronaldo makes his return to the Premier League, except fans are confused about how to watch.<br /><br />Some big names in tech are front in line for ESPN's Sunday Ticket. We offer some alternative plays to keep that from happening.<br /><br />You've heard about NIL - now, with enough universities taking a solid stance for or against it, we're breaking down some big takeaways and some future predictions on what the NIL atmosphere will look like.<br /><br />Articles Mentioned:<br />NFL Week 1 Viewership: <a href="https://bit.ly/3zeIc96" rel="noopener">https://bit.ly/3zeIc96</a> <br />Sunday Ticket Rights: <a href="https://bit.ly/3zhxONQ" rel="noopener">https://bit.ly/3zhxONQ</a><br />DirectTV Sunday Ticket: <a href="https://yhoo.it/3hE0ESi" rel="noopener">https://yhoo.it/3hE0ESi</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/46548574</guid><pubDate>Fri, 17 Sep 2021 09:00:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/46548574/ofrecord_09152021_edited_final.mp3" length="49351937" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 9/11 - 9/17 2021&#13;
&#13;
Matt, Joe, and Jack get in the studio for a special sports-themed episode. With topics revolving around CR7, big tech trying to jump into football, and the latest college NIL news - this is an episode you...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 9/11 - 9/17 2021<br /><br />Matt, Joe, and Jack get in the studio for a special sports-themed episode. With topics revolving around CR7, big tech trying to jump into football, and the latest college NIL news - this is an episode you will not want to miss. Hear it all in 35 minutes or less.<br /><br />Top Stories:<br />Cristiano Ronaldo makes his return to the Premier League, except fans are confused about how to watch.<br /><br />Some big names in tech are front in line for ESPN's Sunday Ticket. We offer some alternative plays to keep that from happening.<br /><br />You've heard about NIL - now, with enough universities taking a solid stance for or against it, we're breaking down some big takeaways and some future predictions on what the NIL atmosphere will look like.<br /><br />Articles Mentioned:<br />NFL Week 1 Viewership: <a href="https://bit.ly/3zeIc96" rel="noopener">https://bit.ly/3zeIc96</a> <br />Sunday Ticket Rights: <a href="https://bit.ly/3zhxONQ" rel="noopener">https://bit.ly/3zhxONQ</a><br />DirectTV Sunday Ticket: <a href="https://yhoo.it/3hE0ESi" rel="noopener">https://yhoo.it/3hE0ESi</a>]]></itunes:summary><itunes:duration>2055</itunes:duration><itunes:keywords>amazon,apple,athletes,bigtech,collegefootball,cr7,cristianoronaldo,directtv,espn,football,google,marketing,nameimagelikeness,nil,peacock,premierleague,streaming,tech,youtube,youtubetv</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>How Music Marketing ACTUALLY Works in 2021 w/ J&amp;R Adventures Director Of Marketing &amp; New Release Project Manager Rachael Iverson</title><link>https://www.spreaker.com/episode/how-music-marketing-actually-works-in-2021-w-j-r-adventures-director-of-marketing-new-release-project-manager-rachael-iverson--46521562</link><description><![CDATA[*Special Episode Alert*<br /><br />In this episode, Of Record hosts, Matt and Joe are joined by J&R Adventures Director of Marketing and New Release Project Manager Rachael Iverson.<br /><br />With topics revolving around what we got wrong on our recent music-themed episode, how the industry actually works, growing as an independent artist, and the future of the music industry and sound atmosphere, tune in!<br /><br />Tune in for this exclusive episode brought to you by an expert in the music industry. Hear it all in 52 minutes or less.<br /><br />Connect with Rachael: <a href="https://bit.ly/3nytmIk" rel="noopener">https://bit.ly/3nytmIk</a><br />Find Joe Bonamassa @ <a href="https://jbonamassa.com" rel="noopener">https://jbonamassa.com</a> <br />Listen to Joe's new album Time Clocks when it releases on Oct 29th.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/46521562</guid><pubDate>Wed, 15 Sep 2021 09:00:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/46521562/ofrecord_09142021_fixed_final.mp3" length="74946420" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>*Special Episode Alert*&#13;
&#13;
In this episode, Of Record hosts, Matt and Joe are joined by J&amp;R Adventures Director of Marketing and New Release Project Manager Rachael Iverson.&#13;
&#13;
With topics revolving around what we got wrong on our recent music-themed...</itunes:subtitle><itunes:summary><![CDATA[*Special Episode Alert*<br /><br />In this episode, Of Record hosts, Matt and Joe are joined by J&R Adventures Director of Marketing and New Release Project Manager Rachael Iverson.<br /><br />With topics revolving around what we got wrong on our recent music-themed episode, how the industry actually works, growing as an independent artist, and the future of the music industry and sound atmosphere, tune in!<br /><br />Tune in for this exclusive episode brought to you by an expert in the music industry. Hear it all in 52 minutes or less.<br /><br />Connect with Rachael: <a href="https://bit.ly/3nytmIk" rel="noopener">https://bit.ly/3nytmIk</a><br />Find Joe Bonamassa @ <a href="https://jbonamassa.com" rel="noopener">https://jbonamassa.com</a> <br />Listen to Joe's new album Time Clocks when it releases on Oct 29th.]]></itunes:summary><itunes:duration>3122</itunes:duration><itunes:keywords>agent,algorithm,apple,audio,billboard,dolbyatmos,fanbase,independentartist,joebonamassa,johnmayer,j&amp;radventures,livestream,marketing,music,musicindustry,musicvideo,recordlabel,spatialaudio,spotify,vinyl</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>TikTok Swift-ly Overcomes Youtube | Weekly Digital Marketing Update 9/10</title><link>https://www.spreaker.com/episode/tiktok-swift-ly-overcomes-youtube-weekly-digital-marketing-update-9-10--46448395</link><description><![CDATA[Digital Ad Market Update: 8/27 - 9/10 2021<br /><br />Hosts Joe, Jack, and Producer Kiersten take to the studio to discuss Tiktok news and Facebook's dilemma. Tune in for everything marketing, tech, and culture-related. Hear it all in 33 minutes or less.<br /><br />Top Stories:<br />TikTok just beat YouTube in average viewing time, and we have some thoughts about why.<br /><br />T-Swift joins the Tok, and we're curious why now - what does this mean for TikTok and its diverse demographics. Stick around for the whole discussion.<br /><br />Facebook has seen its ad conversions plummet after Apple's iOS 14 privacy decision - what's next in their playbook?<br /><br />Content creation isn't as easy as it seems, and recent industry data gives the insider scoop on just how much work it takes to turn a profit. Stay till the end for the whole discussion.<br /><br />Articles Mentioned:<br />TikTok On Top: <a href="https://bit.ly/3E4Kc7i" rel="noopener">https://bit.ly/3E4Kc7i</a> <br />T-Swift On The Tok: <a href="https://cnn.it/3A0JvJN" rel="noopener">https://cnn.it/3A0JvJN</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/46448395</guid><pubDate>Fri, 10 Sep 2021 09:00:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/46448395/ofrecord_09092021_edited_final.mp3" length="46969120" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/27 - 9/10 2021&#13;
&#13;
Hosts Joe, Jack, and Producer Kiersten take to the studio to discuss Tiktok news and Facebook's dilemma. Tune in for everything marketing, tech, and culture-related. Hear it all in 33 minutes or less....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/27 - 9/10 2021<br /><br />Hosts Joe, Jack, and Producer Kiersten take to the studio to discuss Tiktok news and Facebook's dilemma. Tune in for everything marketing, tech, and culture-related. Hear it all in 33 minutes or less.<br /><br />Top Stories:<br />TikTok just beat YouTube in average viewing time, and we have some thoughts about why.<br /><br />T-Swift joins the Tok, and we're curious why now - what does this mean for TikTok and its diverse demographics. Stick around for the whole discussion.<br /><br />Facebook has seen its ad conversions plummet after Apple's iOS 14 privacy decision - what's next in their playbook?<br /><br />Content creation isn't as easy as it seems, and recent industry data gives the insider scoop on just how much work it takes to turn a profit. Stay till the end for the whole discussion.<br /><br />Articles Mentioned:<br />TikTok On Top: <a href="https://bit.ly/3E4Kc7i" rel="noopener">https://bit.ly/3E4Kc7i</a> <br />T-Swift On The Tok: <a href="https://cnn.it/3A0JvJN" rel="noopener">https://cnn.it/3A0JvJN</a>]]></itunes:summary><itunes:duration>1956</itunes:duration><itunes:keywords>apple,audience,content,contentcreator,creators,demographics,facebook,genz,ios,ios14,millennials,ott,privacy,seo,taylorswift,tiktok,tracking,tswift,youtube</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>John Mayer, Lil Nas X, and BTS: Music Marketing in 2021</title><link>https://www.spreaker.com/episode/john-mayer-lil-nas-x-and-bts-music-marketing-in-2021--46237580</link><description><![CDATA[Digital Ad Market Update: 8/20 - 8/26 2021<br /><br />Joe, Matt, and Jack are in the studio for this special themed episode about music and the marketing going on behind the scenes that push songs to the top charts. You won't want to miss this episode! Hear it all in 46 minutes or less.<br /><br />Synopsis:<br />John Mayer takes on the Mandela effect with his latest album Sob Rock, and we dive into its 80s themed marketing campaign that makes us all feel nostalgia. From here, we talk about Lil Nas X and the effects of a marketing campaign on the overall listening experience. Later, we talk about BTS, Rob Thomas & Santana, and how a properly planned marketing campaign or the lack thereof can make or break a song's release. In the end, we discuss the steps that an artist should take to reach the top charts. <br /><br />Looking for more information on marketing in the music industry? Hit us up!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/46237580</guid><pubDate>Thu, 26 Aug 2021 09:00:07 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/46237580/ofrecord_08252021_fulledited_final.mp3" length="55462902" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/20 - 8/26 2021

Joe, Matt, and Jack are in the studio for this special themed episode about music and the marketing going on behind the scenes that push songs to the top charts. You won't want to miss this episode! Hear it...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/20 - 8/26 2021<br /><br />Joe, Matt, and Jack are in the studio for this special themed episode about music and the marketing going on behind the scenes that push songs to the top charts. You won't want to miss this episode! Hear it all in 46 minutes or less.<br /><br />Synopsis:<br />John Mayer takes on the Mandela effect with his latest album Sob Rock, and we dive into its 80s themed marketing campaign that makes us all feel nostalgia. From here, we talk about Lil Nas X and the effects of a marketing campaign on the overall listening experience. Later, we talk about BTS, Rob Thomas & Santana, and how a properly planned marketing campaign or the lack thereof can make or break a song's release. In the end, we discuss the steps that an artist should take to reach the top charts. <br /><br />Looking for more information on marketing in the music industry? Hit us up!]]></itunes:summary><itunes:duration>2310</itunes:duration><itunes:keywords>album,bts,concert,johnmayor,lilnas,lilnasx,marketing,mumfordandsons,music,nft,nostalgia,podcast,robthomas,santana,sobrock,songs,summer,vr,woodstock99</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>What's Your Stance On Afghanistan, Bagel Bites? | Weekly Update 8/19</title><link>https://www.spreaker.com/episode/what-s-your-stance-on-afghanistan-bagel-bites-weekly-update-8-19--46146121</link><description><![CDATA[Digital Ad Market Update: 8/6 - 8/19 2021<br /><br />Joe, Jack, and first-time host Kiersten have got the latest marketing, tech, and culture news just for you. In 28 minutes or less, you can be the person who knows things at your next event or water cooler conversation. Big brain time? Always.<br /><br />Top Stories:<br />Amazon surpasses Walmart in sales from the past 12 months. What does this mean for the future of shopping? Tune in for the whole breakdown.<br /><br />Celebrity influencers are losing clout with a majority of Americans, and micro-influencers are trending. Why now? What's next?<br /><br />The events in Afghanistan are gripping the nation, and Bo Burnam is helping us ask the real questions. <br /><br />Facebook is reshaping its ad targeting, and if you think it looks similar to TikTok, you'd be right.<br /><br />Articles Mentioned:<br />Amazon Beats Walmart: <a href="https://nyti.ms/3xXQktX" rel="noopener">https://nyti.ms/3xXQktX</a><br />Celebs Losing Touch: <a href="https://bit.ly/37XRzid" rel="noopener">https://bit.ly/37XRzid</a><br />Facebook Targeting Changes: <a href="https://bit.ly/3z1acNZ" rel="noopener">https://bit.ly/3z1acNZ</a> <br />Snap Trends: <a href="https://bit.ly/3k8zAeq" rel="noopener">https://bit.ly/3k8zAeq</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/46146121</guid><pubDate>Thu, 19 Aug 2021 09:00:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/46146121/ofrecord08182021_edited_final.mp3" length="40075148" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/6 - 8/19 2021&#13;
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Joe, Jack, and first-time host Kiersten have got the latest marketing, tech, and culture news just for you. In 28 minutes or less, you can be the person who knows things at your next event or water cooler...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/6 - 8/19 2021<br /><br />Joe, Jack, and first-time host Kiersten have got the latest marketing, tech, and culture news just for you. In 28 minutes or less, you can be the person who knows things at your next event or water cooler conversation. Big brain time? Always.<br /><br />Top Stories:<br />Amazon surpasses Walmart in sales from the past 12 months. What does this mean for the future of shopping? Tune in for the whole breakdown.<br /><br />Celebrity influencers are losing clout with a majority of Americans, and micro-influencers are trending. Why now? What's next?<br /><br />The events in Afghanistan are gripping the nation, and Bo Burnam is helping us ask the real questions. <br /><br />Facebook is reshaping its ad targeting, and if you think it looks similar to TikTok, you'd be right.<br /><br />Articles Mentioned:<br />Amazon Beats Walmart: <a href="https://nyti.ms/3xXQktX" rel="noopener">https://nyti.ms/3xXQktX</a><br />Celebs Losing Touch: <a href="https://bit.ly/37XRzid" rel="noopener">https://bit.ly/37XRzid</a><br />Facebook Targeting Changes: <a href="https://bit.ly/3z1acNZ" rel="noopener">https://bit.ly/3z1acNZ</a> <br />Snap Trends: <a href="https://bit.ly/3k8zAeq" rel="noopener">https://bit.ly/3k8zAeq</a>]]></itunes:summary><itunes:duration>1669</itunes:duration><itunes:keywords>advertising,afghanistan,amazon,boburnham,culture,facebook,habits,influencers,marketing,microinfluencers,news,sales,shopping,snapchat,snapchattrends,targeting,tech,tiktok,walmart,yikyak</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball - Full Compilation</title><link>https://www.spreaker.com/episode/apple-it-s-control-over-the-iphone-the-internet-and-the-metaverse-by-matthew-ball-full-compilation--46055889</link><description><![CDATA[Welcome back for the full compilation episode of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Find the article here: <a href="https://bit.ly/37xgA3s" rel="noopener">https://bit.ly/37xgA3s</a>.<br /><br />Want to skip certain parts? Find the timecodes below!<br />Intro - 0:00<br />Part 1 - 00:48<br />Part 2 - 29:53<br />Part 3 - 59:53<br />Part 4 - 1:24:16<br />Part 5 - 1:49:41<br />Part 6 - 2:21:53]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/46055889</guid><pubDate>Thu, 12 Aug 2021 09:00:09 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/46055889/appleverse_fullcompilation_mixdown_final.mp3" length="238930686" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Welcome back for the full compilation episode of Joe's limited series. Enjoy!&#13;
&#13;
Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break...</itunes:subtitle><itunes:summary><![CDATA[Welcome back for the full compilation episode of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Find the article here: <a href="https://bit.ly/37xgA3s" rel="noopener">https://bit.ly/37xgA3s</a>.<br /><br />Want to skip certain parts? Find the timecodes below!<br />Intro - 0:00<br />Part 1 - 00:48<br />Part 2 - 29:53<br />Part 3 - 59:53<br />Part 4 - 1:24:16<br />Part 5 - 1:49:41<br />Part 6 - 2:21:53]]></itunes:summary><itunes:duration>9956</itunes:duration><itunes:keywords>apple,appstore,epicgames,fortnite,future,internet,ios14,iphone,lawsuit,matthewball,monopoly,privacy,smartphone</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Fall Is Here, Snapchat is Old, Kylie Jenner? | Weekly Digital Marketing Update 8/5</title><link>https://www.spreaker.com/episode/fall-is-here-snapchat-is-old-kylie-jenner-weekly-digital-marketing-update-8-5--45971190</link><description><![CDATA[Digital Ad Market Update: 7/28 - 8/5 2021<br /><br />Joe, Matt, Jack, and Intern Helen take the studio to break down some of the latest marketing tech and culture news. All in 31 minutes or less.<br /><br />Top Stories:<br />Shopify to start selling NFTs on their e-commerce platform. From here, we broke into a discussion about when each host would jump into the NFT market. Tune in for it all.<br /><br />Snapchat had a tough time 3 years ago when Kylie Jenner negged their app redesign causing billions in losses for the company. Now, Snapchat is doing better than ever. Stick around for the whole discussion.<br /><br />Fall products are rolling in earlier each year. Love it or hate it, capturing consumers earlier in the seasonal sales cycle proves to be a successful strategy.<br /><br />Articles Mentioned:<br />Shopify NFTs: <a href="https://bloom.bg/3inIAwI" rel="noopener">https://bloom.bg/3inIAwI</a> <br />Homeowners Watching You: <a href="https://bit.ly/3rSi9T5" rel="noopener">https://bit.ly/3rSi9T5</a> <br />Snapchat Overcomes Kylie: <a href="https://cnn.it/3xzWQXL" rel="noopener">https://cnn.it/3xzWQXL</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45971190</guid><pubDate>Thu, 05 Aug 2021 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45971190/ofrecord08042021_edited_final.mp3" length="43458168" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/28 - 8/5 2021&#13;
&#13;
Joe, Matt, Jack, and Intern Helen take the studio to break down some of the latest marketing tech and culture news. All in 31 minutes or less.&#13;
&#13;
Top Stories:&#13;
Shopify to start selling NFTs on their...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/28 - 8/5 2021<br /><br />Joe, Matt, Jack, and Intern Helen take the studio to break down some of the latest marketing tech and culture news. All in 31 minutes or less.<br /><br />Top Stories:<br />Shopify to start selling NFTs on their e-commerce platform. From here, we broke into a discussion about when each host would jump into the NFT market. Tune in for it all.<br /><br />Snapchat had a tough time 3 years ago when Kylie Jenner negged their app redesign causing billions in losses for the company. Now, Snapchat is doing better than ever. Stick around for the whole discussion.<br /><br />Fall products are rolling in earlier each year. Love it or hate it, capturing consumers earlier in the seasonal sales cycle proves to be a successful strategy.<br /><br />Articles Mentioned:<br />Shopify NFTs: <a href="https://bloom.bg/3inIAwI" rel="noopener">https://bloom.bg/3inIAwI</a> <br />Homeowners Watching You: <a href="https://bit.ly/3rSi9T5" rel="noopener">https://bit.ly/3rSi9T5</a> <br />Snapchat Overcomes Kylie: <a href="https://cnn.it/3xzWQXL" rel="noopener">https://cnn.it/3xzWQXL</a>]]></itunes:summary><itunes:duration>1810</itunes:duration><itunes:keywords>culture,ecommerce,fall,genz,kyliejenner,marketing,nft,olympics,seasonal,shopify,snapchat,tech,tokyo</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Empty Olympics? Super No Thanks | Weekly Digital Marketing Update 7/27</title><link>https://www.spreaker.com/episode/empty-olympics-super-no-thanks-weekly-digital-marketing-update-7-27--45879518</link><description><![CDATA[Digital Ad Market Update: 7/16 - 7/27 2021<br /><br />Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 34 minutes or less.<br /><br />Top Stories:<br />Texas and Oklahoma move to the SEC - leaving the ACC behind. Going where the money is seems to be a growing trend in the college sports world. Come for the whole breakdown.<br /><br />In the digital space, creators and advertisers are getting some upgrades. TikTok Spark Ads and YouTube Super Thanks have entered the chat.<br /><br />The 2021 Tokyo Olympics open to mixed review and we have some opinions why.<br /><br />Articles Mentioned:<br />YouTube Tipping: <a href="https://bit.ly/3f3IxEe" rel="noopener">https://bit.ly/3f3IxEe</a> <br />TikTok Spark Ads: <a href="https://bit.ly/3f4K253" rel="noopener">https://bit.ly/3f4K253</a> <br />Olympic Problems: <a href="https://bit.ly/3iTvwOP" rel="noopener">https://bit.ly/3iTvwOP</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45879518</guid><pubDate>Thu, 29 Jul 2021 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45879518/ofrecord_july272021_edited_final.mp3" length="48523598" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/16 - 7/27 2021&#13;
&#13;
Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 34 minutes or less.&#13;
&#13;
Top Stories:&#13;
Texas and Oklahoma move to the SEC -...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/16 - 7/27 2021<br /><br />Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 34 minutes or less.<br /><br />Top Stories:<br />Texas and Oklahoma move to the SEC - leaving the ACC behind. Going where the money is seems to be a growing trend in the college sports world. Come for the whole breakdown.<br /><br />In the digital space, creators and advertisers are getting some upgrades. TikTok Spark Ads and YouTube Super Thanks have entered the chat.<br /><br />The 2021 Tokyo Olympics open to mixed review and we have some opinions why.<br /><br />Articles Mentioned:<br />YouTube Tipping: <a href="https://bit.ly/3f3IxEe" rel="noopener">https://bit.ly/3f3IxEe</a> <br />TikTok Spark Ads: <a href="https://bit.ly/3f4K253" rel="noopener">https://bit.ly/3f4K253</a> <br />Olympic Problems: <a href="https://bit.ly/3iTvwOP" rel="noopener">https://bit.ly/3iTvwOP</a>]]></itunes:summary><itunes:duration>2021</itunes:duration><itunes:keywords>acc,advertisers,college,creators,football,media,ncaa,oklahoma,olympics,sec,simonebiles,sparkads,superthanks,texas,tiktok,tokyo,youtube</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>BTS Doesn't Need Permission For Buttery Dynamite | Weekly Digital Marketing Update 7/15</title><link>https://www.spreaker.com/episode/bts-doesn-t-need-permission-for-buttery-dynamite-weekly-digital-marketing-update-7-15--45696276</link><description><![CDATA[Digital Ad Market Update: 7/8 - 7/15 2021<br /><br />Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 35 minutes or less.<br /><br />Top Stories:<br />Apple makes a jump into the sports world to boost its streaming platform numbers. From here, we dive into legacy cable and its dwindling market power.<br /><br />Space Jam 2 is coming soon, and to hype up the release, they are selling NFTs. We discuss why this works, and from here, we break down the effects of event marketing and empty arenas in the sports universe.<br /><br />K-Pop sensation BTS has released a new single, Permission to Dance. We talk about the moving parts in BTS' music releases that make their songs go viral around the world. Skip to 24:13 if you are part of the BTS ARMY.<br /><br />Articles Mentioned:<br />Apple Wants Football: <a href="https://bit.ly/2U8lzV6" rel="noopener">https://bit.ly/2U8lzV6</a> <br />Space Jam 2 NFTs: <a href="https://bit.ly/3kjZZYn" rel="noopener">https://bit.ly/3kjZZYn</a> <br />BTS' New Single: <a href="https://youtu.be/CuklIb9d3fI" rel="noopener">https://youtu.be/CuklIb9d3fI</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45696276</guid><pubDate>Thu, 15 Jul 2021 09:00:20 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45696276/ofrecord071321_edited_final.mp3" length="49705059" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/8 - 7/15 2021&#13;
&#13;
Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 35 minutes or less.&#13;
&#13;
Top Stories:&#13;
Apple makes a jump into the sports world to...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/8 - 7/15 2021<br /><br />Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 35 minutes or less.<br /><br />Top Stories:<br />Apple makes a jump into the sports world to boost its streaming platform numbers. From here, we dive into legacy cable and its dwindling market power.<br /><br />Space Jam 2 is coming soon, and to hype up the release, they are selling NFTs. We discuss why this works, and from here, we break down the effects of event marketing and empty arenas in the sports universe.<br /><br />K-Pop sensation BTS has released a new single, Permission to Dance. We talk about the moving parts in BTS' music releases that make their songs go viral around the world. Skip to 24:13 if you are part of the BTS ARMY.<br /><br />Articles Mentioned:<br />Apple Wants Football: <a href="https://bit.ly/2U8lzV6" rel="noopener">https://bit.ly/2U8lzV6</a> <br />Space Jam 2 NFTs: <a href="https://bit.ly/3kjZZYn" rel="noopener">https://bit.ly/3kjZZYn</a> <br />BTS' New Single: <a href="https://youtu.be/CuklIb9d3fI" rel="noopener">https://youtu.be/CuklIb9d3fI</a>]]></itunes:summary><itunes:duration>2070</itunes:duration><itunes:keywords>apple,bts,culture,emptyarenas,kpop,lebronjames,marketing,news,nfl,nft,nfts,permissiontodance,spacejam,sports,sundayticket,tech,topshot</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Oxford Road CEO and Media Roundtable podcast host Dan Granger on the media industry and its future</title><link>https://www.spreaker.com/episode/oxford-road-ceo-and-media-roundtable-podcast-host-dan-granger-on-the-media-industry-and-its-future--45693097</link><description><![CDATA[*Special Episode Alert*<br /><br />In this episode, Joe Clements interviews Oxford Road's CEO, Dan Granger. With topics revolving around media, media bias, and future media standards, this is an episode you won't want to miss!<br /><br />Tune in for this exclusive episode brought to you by experts in marketing and media. All in 46 minutes or less. <br /><br />Find Dan Granger: <a href="https://www.mediaroundtable.com" rel="noopener">https://www.mediaroundtable.com</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45693097</guid><pubDate>Wed, 14 Jul 2021 15:00:04 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45693097/ofrecord_dangrangerinterview.mp3" length="66144185" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>*Special Episode Alert*&#13;
&#13;
In this episode, Joe Clements interviews Oxford Road's CEO, Dan Granger. With topics revolving around media, media bias, and future media standards, this is an episode you won't want to miss!&#13;
&#13;
Tune in for this exclusive...</itunes:subtitle><itunes:summary><![CDATA[*Special Episode Alert*<br /><br />In this episode, Joe Clements interviews Oxford Road's CEO, Dan Granger. With topics revolving around media, media bias, and future media standards, this is an episode you won't want to miss!<br /><br />Tune in for this exclusive episode brought to you by experts in marketing and media. All in 46 minutes or less. <br /><br />Find Dan Granger: <a href="https://www.mediaroundtable.com" rel="noopener">https://www.mediaroundtable.com</a>]]></itunes:summary><itunes:duration>2755</itunes:duration><itunes:keywords>advertisers,advertising,brandsafety,content,dangranger,media,mediabias,mediaroundtable,oxfordroad,podcast,polarization,standards</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Jeffrey Bezos: You Did It, K-Pop, &amp; Alt Weather | Weekly Digital Marketing Update 7/7</title><link>https://www.spreaker.com/episode/jeffrey-bezos-you-did-it-k-pop-alt-weather-weekly-digital-marketing-update-7-7--45618381</link><description><![CDATA[Digital Ad Market Update: 6/29- 7/7 2021<br /><br />Joe, Jack, and media producer Kiersten take the studio for this 42-minute episode. Tune in for all the latest marketing, tech, and culture news.<br /><br />Top Stories:<br />Jeff Bezos has left Amazon and is on his way to space. The team talks about how this will impact Amazon, what we can learn from Apple, and how K-Pop fits into this equation.<br /><br />Fox News has announced their entry into the world of weather, but will it reach the success of its only competition: The Weather Channel? For the whole breakdown of each story, tune in! <br /><br />Articles + Videos Mentioned:<br />Jeff Bezos Leaves Amazon: <a href="https://bit.ly/3yxWy4u" rel="noopener">https://bit.ly/3yxWy4u</a><br />Facebook's Brand Safety Business: <a href="https://bit.ly/3yxWy4u" rel="noopener">https://bit.ly/3yxWy4u</a><br />TikTok Sells AI: <a href="https://on.ft.com/36ltfWM" rel="noopener">https://on.ft.com/36ltfWM</a><br />News Media Decline in the US: <a href="https://bit.ly/2TOTli1" rel="noopener">https://bit.ly/2TOTli1</a><br />Fox's News Channel: <a href="https://nyti.ms/3qPV8j6" rel="noopener">https://nyti.ms/3qPV8j6</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45618381</guid><pubDate>Wed, 07 Jul 2021 21:04:18 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45618381/ofrecord0707.mp3" length="40691888" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/29- 7/7 2021

Joe, Jack, and media producer Kiersten take the studio for this 42-minute episode. Tune in for all the latest marketing, tech, and culture news.

Top Stories:
Jeff Bezos has left Amazon and is on his way to...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/29- 7/7 2021<br /><br />Joe, Jack, and media producer Kiersten take the studio for this 42-minute episode. Tune in for all the latest marketing, tech, and culture news.<br /><br />Top Stories:<br />Jeff Bezos has left Amazon and is on his way to space. The team talks about how this will impact Amazon, what we can learn from Apple, and how K-Pop fits into this equation.<br /><br />Fox News has announced their entry into the world of weather, but will it reach the success of its only competition: The Weather Channel? For the whole breakdown of each story, tune in! <br /><br />Articles + Videos Mentioned:<br />Jeff Bezos Leaves Amazon: <a href="https://bit.ly/3yxWy4u" rel="noopener">https://bit.ly/3yxWy4u</a><br />Facebook's Brand Safety Business: <a href="https://bit.ly/3yxWy4u" rel="noopener">https://bit.ly/3yxWy4u</a><br />TikTok Sells AI: <a href="https://on.ft.com/36ltfWM" rel="noopener">https://on.ft.com/36ltfWM</a><br />News Media Decline in the US: <a href="https://bit.ly/2TOTli1" rel="noopener">https://bit.ly/2TOTli1</a><br />Fox's News Channel: <a href="https://nyti.ms/3qPV8j6" rel="noopener">https://nyti.ms/3qPV8j6</a>]]></itunes:summary><itunes:duration>2542</itunes:duration><itunes:keywords>amazon,amazonprime,apple,bts,climate,facebook,fox,google,jeffbezos,k-pop,marketing,media,weatherchannel</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Binge Watching Cocomelon For Your Tiktok Tribe | Weekly Digital Marketing Update 6/29</title><link>https://www.spreaker.com/episode/binge-watching-cocomelon-for-your-tiktok-tribe-weekly-digital-marketing-update-6-29--45524991</link><description><![CDATA[Digital Ad Market Update: 6/11 - 6/29 2021<br /><br />Joe, Matt, and Jack are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record, all in 41 minutes or less.<br /><br />Top Stories:<br />Rapid Fire News about Best Buy and Amazon. Then we dive into What Are We Sleeping On. With topics including supply chain shortages and the golden age of television, this is a segment you don't want to miss!<br /><br />TikTok subcultures are the new targeting demographics, and we break down some of them and what they mean.<br /><br />Article Mentioned: <br />TikTok Tribes: <a href="https://bit.ly/3ho86An" rel="noopener">https://bit.ly/3ho86An</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45524991</guid><pubDate>Thu, 01 Jul 2021 14:00:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45524991/ofrecord06292021_finalmix_final.mp3" length="58645903" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/11 - 6/29 2021&#13;
&#13;
Joe, Matt, and Jack are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record, all in 41 minutes or less.&#13;
&#13;
Top Stories:&#13;
Rapid Fire News about Best...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/11 - 6/29 2021<br /><br />Joe, Matt, and Jack are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record, all in 41 minutes or less.<br /><br />Top Stories:<br />Rapid Fire News about Best Buy and Amazon. Then we dive into What Are We Sleeping On. With topics including supply chain shortages and the golden age of television, this is a segment you don't want to miss!<br /><br />TikTok subcultures are the new targeting demographics, and we break down some of them and what they mean.<br /><br />Article Mentioned: <br />TikTok Tribes: <a href="https://bit.ly/3ho86An" rel="noopener">https://bit.ly/3ho86An</a>]]></itunes:summary><itunes:duration>2443</itunes:duration><itunes:keywords>alibaba,amazon,bestbuy,blackfriday,chipshortage,cocomelon,culture,darkacademia,ecommerce,marketing,ott,retail,streaming,subcultures,tech,television,tiktok,tribes,wholesale,youtube</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball pt. 6</title><link>https://www.spreaker.com/episode/apple-it-s-control-over-the-iphone-the-internet-and-the-metaverse-by-matthew-ball-pt-6--45478855</link><description><![CDATA[Welcome back for part 6 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Tune in for the conclusion to this special series.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45478855</guid><pubDate>Mon, 28 Jun 2021 14:30:12 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45478855/appleverse_part6_full_final.mp3" length="35758053" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Welcome back for part 6 of Joe's limited series. Enjoy!&#13;
&#13;
Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part...</itunes:subtitle><itunes:summary><![CDATA[Welcome back for part 6 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Tune in for the conclusion to this special series.]]></itunes:summary><itunes:duration>1489</itunes:duration><itunes:keywords>amazon,apple,blockchain,crypto,digitaleconomy,epic,facebook,future,google,internet,matthewball,monopoly,web2.0,web3.0</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>IPG Chief Data &amp; Marketing Technology Officer Arun Kumar on consumer data, the unrealized value of consumer data, and how Big Tech is using</title><link>https://www.spreaker.com/episode/ipg-chief-data-marketing-technology-officer-arun-kumar-on-consumer-data-the-unrealized-value-of-consumer-data-and-how-big-tech-is-using--45342396</link><description><![CDATA[*Special Episode Alert*<br /><br />In this episode, Joe Clements interviews IPG's Chief Data & Marketing Technology Officer Arun Kumar. With topics revolving around data collection, data regulation, and data privacy in the big tech world, this is an episode you won't want to miss!<br /><br />Tune in for this exclusive episode brought to you from the minds of marketing and data experts. All in 48 minutes or less. <br /><br />Find Arun Kumar on LinkedIn: <a href="https://www.linkedin.com/in/arunkr1975" rel="noopener">https://www.linkedin.com/in/arunkr1975</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45342396</guid><pubDate>Thu, 17 Jun 2021 17:15:08 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45342396/kumar_clementsofrecordinterview_final.mp3" length="68451323" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>*Special Episode Alert*&#13;
&#13;
In this episode, Joe Clements interviews IPG's Chief Data &amp; Marketing Technology Officer Arun Kumar. With topics revolving around data collection, data regulation, and data privacy in the big tech world, this is an episode...</itunes:subtitle><itunes:summary><![CDATA[*Special Episode Alert*<br /><br />In this episode, Joe Clements interviews IPG's Chief Data & Marketing Technology Officer Arun Kumar. With topics revolving around data collection, data regulation, and data privacy in the big tech world, this is an episode you won't want to miss!<br /><br />Tune in for this exclusive episode brought to you from the minds of marketing and data experts. All in 48 minutes or less. <br /><br />Find Arun Kumar on LinkedIn: <a href="https://www.linkedin.com/in/arunkr1975" rel="noopener">https://www.linkedin.com/in/arunkr1975</a>]]></itunes:summary><itunes:duration>2851</itunes:duration><itunes:keywords>ads,advertising,amazon,apple,arunkumar,bigtech,consumerdata,data,datacollection,dataprivacy,dataregulation,facebook,google,ipg,marketing,privacy,tech,tracking</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>BTS Loves Butter and the 90s and So Do We | Weekly Digital Marketing Update 6/10</title><link>https://www.spreaker.com/episode/bts-loves-butter-and-the-90s-and-so-do-we-weekly-digital-marketing-update-6-10--45229840</link><description><![CDATA[Digital Ad Market Update: 5/28 - 6/10 2021<br /><br />Matt, Joe, Rebecca, and Gen-Z Intern Nick take the studio for this 49-minute 90s themed episode. Tune in for all the latest marketing, tech, and culture news.<br /><br />Top Stories:<br />Apple's latest WWDC event brings in some interesting new tidbits for Apple tech lovers. <br /><br />Retro and 90s themed content is having a renaissance and nowhere is that more clear than in nostalgia art, retro product marketing, and of course, BTS' latest YouTube-breaking song, 'Butter'. If you're here for BTS content, skip to 36:43. For the whole breakdown of each story, tune in! <br /><br />Articles + Videos Mentioned:<br />WWDC21 News: <a href="https://cnet.co/3gnOEmR" rel="noopener">https://cnet.co/3gnOEmR</a> <br />Dirt NFT: <a href="https://bit.ly/3v7EGeq" rel="noopener">https://bit.ly/3v7EGeq</a><br />Nostalgia Art: <a href="https://bit.ly/3g4234j" rel="noopener">https://bit.ly/3g4234j</a> <br />Igloo Retro: <a href="https://bit.ly/3gjxG8X" rel="noopener">https://bit.ly/3gjxG8X</a><br />BTS Butter: <a href="https://bit.ly/3zmTA42" rel="noopener">https://bit.ly/3zmTA42</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45229840</guid><pubDate>Thu, 10 Jun 2021 09:00:09 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45229840/ofrecord_06082021_mixed_final.mp3" length="69499729" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/28 - 6/10 2021&#13;
&#13;
Matt, Joe, Rebecca, and Gen-Z Intern Nick take the studio for this 49-minute 90s themed episode. Tune in for all the latest marketing, tech, and culture news.&#13;
&#13;
Top Stories:&#13;
Apple's latest WWDC event...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/28 - 6/10 2021<br /><br />Matt, Joe, Rebecca, and Gen-Z Intern Nick take the studio for this 49-minute 90s themed episode. Tune in for all the latest marketing, tech, and culture news.<br /><br />Top Stories:<br />Apple's latest WWDC event brings in some interesting new tidbits for Apple tech lovers. <br /><br />Retro and 90s themed content is having a renaissance and nowhere is that more clear than in nostalgia art, retro product marketing, and of course, BTS' latest YouTube-breaking song, 'Butter'. If you're here for BTS content, skip to 36:43. For the whole breakdown of each story, tune in! <br /><br />Articles + Videos Mentioned:<br />WWDC21 News: <a href="https://cnet.co/3gnOEmR" rel="noopener">https://cnet.co/3gnOEmR</a> <br />Dirt NFT: <a href="https://bit.ly/3v7EGeq" rel="noopener">https://bit.ly/3v7EGeq</a><br />Nostalgia Art: <a href="https://bit.ly/3g4234j" rel="noopener">https://bit.ly/3g4234j</a> <br />Igloo Retro: <a href="https://bit.ly/3gjxG8X" rel="noopener">https://bit.ly/3gjxG8X</a><br />BTS Butter: <a href="https://bit.ly/3zmTA42" rel="noopener">https://bit.ly/3zmTA42</a>]]></itunes:summary><itunes:duration>2895</itunes:duration><itunes:keywords>90s,apple,bangtanboys,bts,butter,igloo,j-hope,jimin,jin,jungkook,marketing,monterey,nft,nftdirt,nostalgiaart,retro,rm,suga,v,wwdc21</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Improving Your Blogging and Marketing Content | Of Record Short 6/4</title><link>https://www.spreaker.com/episode/improving-your-blogging-and-marketing-content-of-record-short-6-4--45169719</link><description><![CDATA[We have a short episode this week with host Joe Clements. We are breaking down some helpful tips to boost your digital marketing content. Tune in!<br /><br />Articles Mentioned:<br />Know IGLOO Cooler Marketers?: <a href="https://podcastofrecord.com" rel="noopener">https://podcastofrecord.com</a> <br />Blogging Stats: <a href="https://bit.ly/3fOVouP" rel="noopener">https://bit.ly/3fOVouP</a> <br />Content Marketing Guide: <a href="https://bit.ly/3cjaJSb" rel="noopener">https://bit.ly/3cjaJSb</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45169719</guid><pubDate>Fri, 04 Jun 2021 19:22:54 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45169719/ofrecord06042021_edited_final.mp3" length="33518823" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>We have a short episode this week with host Joe Clements. We are breaking down some helpful tips to boost your digital marketing content. Tune in!&#13;
&#13;
Articles Mentioned:&#13;
Know IGLOO Cooler Marketers?: https://podcastofrecord.com &#13;
Blogging Stats:...</itunes:subtitle><itunes:summary><![CDATA[We have a short episode this week with host Joe Clements. We are breaking down some helpful tips to boost your digital marketing content. Tune in!<br /><br />Articles Mentioned:<br />Know IGLOO Cooler Marketers?: <a href="https://podcastofrecord.com" rel="noopener">https://podcastofrecord.com</a> <br />Blogging Stats: <a href="https://bit.ly/3fOVouP" rel="noopener">https://bit.ly/3fOVouP</a> <br />Content Marketing Guide: <a href="https://bit.ly/3cjaJSb" rel="noopener">https://bit.ly/3cjaJSb</a>]]></itunes:summary><itunes:duration>1396</itunes:duration><itunes:keywords>blog,blogging,coolers,copyediting,copywriting,digital,editors,igloo,marketers,marketing,orbitmedia,seo,tips</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Snapchat iMessaging Your Retro Pizza Hut Dinner | Weekly Digital Marketing Update 5/26</title><link>https://www.spreaker.com/episode/snapchat-imessaging-your-retro-pizza-hut-dinner-weekly-digital-marketing-update-5-26--45054235</link><description><![CDATA[Digital Ad Market Update: 5/7 - 5/27 2021<br /><br />Joe, Matt, and Jack take the studio to break down all the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 40 minutes or less.<br /><br />Top Stories:<br />AT&T's new business deal to combine WarnerMedia and Discovery deserves some attention. For a deep dive into the state of the entertainment media companies and their acquisitions, tune in.<br /><br />Snapchat says it's totally fine with iOS 14 and paying a huge cut to Apple. We have some thoughts and predictions for what this means.<br /><br />Retro-themed businesses are making a comeback with today's demographics. Let us explain why.<br /><br />Articles Mentioned:<br />AT&T Deal: <a href="https://cnn.it/3utHz8Z" rel="noopener">https://cnn.it/3utHz8Z</a> <br />Amazon Buys MGM: <a href="https://bit.ly/3yIGX2X" rel="noopener">https://bit.ly/3yIGX2X</a><br />Snapchat Loves iOS14: <a href="https://bit.ly/3yI8Zvq" rel="noopener">https://bit.ly/3yI8Zvq</a> <br />Zoom News: <a href="https://bit.ly/3yPcdxl" rel="noopener">https://bit.ly/3yPcdxl</a><br />Retro Pizza Hut: <a href="https://bit.ly/3yI8Zvq" rel="noopener">https://bit.ly/3yI8Zvq</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/45054235</guid><pubDate>Thu, 27 May 2021 09:00:17 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/45054235/ofrecord_5262021_final_final.mp3" length="57594557" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/7 - 5/27 2021&#13;
&#13;
Joe, Matt, and Jack take the studio to break down all the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 40 minutes or less.&#13;
&#13;
Top Stories:&#13;
AT&amp;T's new business deal to...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/7 - 5/27 2021<br /><br />Joe, Matt, and Jack take the studio to break down all the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 40 minutes or less.<br /><br />Top Stories:<br />AT&T's new business deal to combine WarnerMedia and Discovery deserves some attention. For a deep dive into the state of the entertainment media companies and their acquisitions, tune in.<br /><br />Snapchat says it's totally fine with iOS 14 and paying a huge cut to Apple. We have some thoughts and predictions for what this means.<br /><br />Retro-themed businesses are making a comeback with today's demographics. Let us explain why.<br /><br />Articles Mentioned:<br />AT&T Deal: <a href="https://cnn.it/3utHz8Z" rel="noopener">https://cnn.it/3utHz8Z</a> <br />Amazon Buys MGM: <a href="https://bit.ly/3yIGX2X" rel="noopener">https://bit.ly/3yIGX2X</a><br />Snapchat Loves iOS14: <a href="https://bit.ly/3yI8Zvq" rel="noopener">https://bit.ly/3yI8Zvq</a> <br />Zoom News: <a href="https://bit.ly/3yPcdxl" rel="noopener">https://bit.ly/3yPcdxl</a><br />Retro Pizza Hut: <a href="https://bit.ly/3yI8Zvq" rel="noopener">https://bit.ly/3yI8Zvq</a>]]></itunes:summary><itunes:duration>2399</itunes:duration><itunes:keywords>acquisition,amazon,apple,at&amp;t,bitcoin,blockbuster,discovery,elonmusk,facebook,hbo,ios14,jamesbond,jeffbezos,mgm,nft,pizzahut,retro,snapchat,warnermedia,zoom</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>The Future of Data Privacy and Ad Targeting w/ Florida Representatives Alex Andrade &amp; Fiona McFarland 5/18</title><link>https://www.spreaker.com/episode/the-future-of-data-privacy-and-ad-targeting-w-florida-representatives-alex-andrade-fiona-mcfarland-5-18--44912997</link><description><![CDATA[*Special Episode Alert*<br /><br />Matt and Joe bring in Florida Representatives Alex Andrade and Fiona McFarland to discuss their latest bills revolving around consumer data privacy, ad targeting, and the future of data protection.<br /><br />Tune in for this exclusive hour-long episode with unique discussion from the minds of marketers and lawmakers. All in 57 minutes or less.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44912997</guid><pubDate>Wed, 19 May 2021 21:00:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44912997/stupidshit_final.mp3" length="80918611" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>*Special Episode Alert*&#13;
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Matt and Joe bring in Florida Representatives Alex Andrade and Fiona McFarland to discuss their latest bills revolving around consumer data privacy, ad targeting, and the future of data protection.&#13;
&#13;
Tune in for this...</itunes:subtitle><itunes:summary><![CDATA[*Special Episode Alert*<br /><br />Matt and Joe bring in Florida Representatives Alex Andrade and Fiona McFarland to discuss their latest bills revolving around consumer data privacy, ad targeting, and the future of data protection.<br /><br />Tune in for this exclusive hour-long episode with unique discussion from the minds of marketers and lawmakers. All in 57 minutes or less.]]></itunes:summary><itunes:duration>3371</itunes:duration><itunes:keywords>adtargeting,adtracking,alexandrade,bigtech,consumerdata,consumerprotection,data,dataprivacy,digitalbillofrights,fionamcfarland,florida,flrepresentatives,legislators</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball pt. 5</title><link>https://www.spreaker.com/episode/apple-it-s-control-over-the-iphone-the-internet-and-the-metaverse-by-matthew-ball-pt-5--44815243</link><description><![CDATA[Welcome back for part 5 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44815243</guid><pubDate>Fri, 14 May 2021 16:00:21 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44815243/joe_applemetaversept5_final.mp3" length="49504895" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Welcome back for part 5 of Joe's limited series. Enjoy!&#13;
&#13;
Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part...</itunes:subtitle><itunes:summary><![CDATA[Welcome back for part 5 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.]]></itunes:summary><itunes:duration>2062</itunes:duration><itunes:keywords>apple,appstore,chipotle,epicgames,fortnite,ios,ios14,iphone,matthewball,monopoly,roblox,stevejobs</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Getting Your NFT Cast Iron Skillet Pickaxe in Fortnite | Weekly Digital Marketing Update 5/5</title><link>https://www.spreaker.com/episode/getting-your-nft-cast-iron-skillet-pickaxe-in-fortnite-weekly-digital-marketing-update-5-5--44650337</link><description><![CDATA[Digital Ad Market Update: 4/30 - 5/6 2021<br /><br />Matt, Joe, and Rebecca are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 44 minutes or less.<br /><br />Top Stories:<br />Apple is in court this week against Epic Games and co-host Joe is breaking down why. If you want a deeper dive into this situation, turn to Joe's limited segment on our channel called 'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball'.<br /><br />Verizon is selling Yahoo & AOL, among other media businesses, to Apollo Global Management. We offer some suggestions for how these properties can evolve for the next phase of the internet.<br /><br />YouTube TV is getting bigger, and that's not even mentioning connected TV YouTube viewership. We then dive into streaming services and how Netflix has fallen off as the content king. Could cable networks make a comeback due to their large back-catalogs? Tune in for it all.<br /><br />Articles Mentioned:<br />Apple V. Epic: <a href="https://bit.ly/3h2RH5N" rel="noopener">https://bit.ly/3h2RH5N</a><br />Verizon Sells Media Businesses: <a href="https://cnb.cx/2Rrk3f9" rel="noopener">https://cnb.cx/2Rrk3f9</a><br />Twitter Buys Scroll: <a href="https://bit.ly/3b4kbbE" rel="noopener">https://bit.ly/3b4kbbE</a><br />Youtube News: <a href="https://bit.ly/3usIzLy" rel="noopener">https://bit.ly/3usIzLy</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44650337</guid><pubDate>Thu, 06 May 2021 09:00:14 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44650337/05052021_edited_final.mp3" length="62205205" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/30 - 5/6 2021&#13;
&#13;
Matt, Joe, and Rebecca are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 44 minutes or less.&#13;
&#13;
Top Stories:&#13;
Apple is in court this week...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/30 - 5/6 2021<br /><br />Matt, Joe, and Rebecca are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 44 minutes or less.<br /><br />Top Stories:<br />Apple is in court this week against Epic Games and co-host Joe is breaking down why. If you want a deeper dive into this situation, turn to Joe's limited segment on our channel called 'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball'.<br /><br />Verizon is selling Yahoo & AOL, among other media businesses, to Apollo Global Management. We offer some suggestions for how these properties can evolve for the next phase of the internet.<br /><br />YouTube TV is getting bigger, and that's not even mentioning connected TV YouTube viewership. We then dive into streaming services and how Netflix has fallen off as the content king. Could cable networks make a comeback due to their large back-catalogs? Tune in for it all.<br /><br />Articles Mentioned:<br />Apple V. Epic: <a href="https://bit.ly/3h2RH5N" rel="noopener">https://bit.ly/3h2RH5N</a><br />Verizon Sells Media Businesses: <a href="https://cnb.cx/2Rrk3f9" rel="noopener">https://cnb.cx/2Rrk3f9</a><br />Twitter Buys Scroll: <a href="https://bit.ly/3b4kbbE" rel="noopener">https://bit.ly/3b4kbbE</a><br />Youtube News: <a href="https://bit.ly/3usIzLy" rel="noopener">https://bit.ly/3usIzLy</a>]]></itunes:summary><itunes:duration>2591</itunes:duration><itunes:keywords>3.0,aol,apple,courtcase,crypto,culture,fortnite,marketing,melindagates,netflix,scroll,streaming,tech,thequeen,twitter,verizon,web,yahoo,youtube,youtubetv</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Give Grandma A Bitcoin | Weekly Digital Marketing Update 4/29</title><link>https://www.spreaker.com/episode/give-grandma-a-bitcoin-weekly-digital-marketing-update-4-29--44546111</link><description><![CDATA[Digital Ad Market Update: 4/23 - 4/29 2021<br /><br />Matt, Rebecca, and Jack take the studio to discuss the best marketing, tech, and culture news. Tune in for everything Of Record. All in 29 minutes or less.<br /><br />Top Stories:<br />Venmo is getting into the crypto game, and you know what that means - you can start paying your friends and family through digital currency. For the whole breakdown, listen in.<br /><br />The Oscars, like the other major award shows, had a terrible year for viewership. We are discussing the societal trends that caused this to happen.<br /><br />Clubhouse is teaming up with one of the biggest sports franchises, but with all the copycats lately, is it too little too late?<br /><br />Articles Mentioned:<br />Venmo & Crypto: <a href="https://tcrn.ch/2R825hs" rel="noopener">https://tcrn.ch/2R825hs</a><br />Oscars Ratings Low: <a href="https://bit.ly/3u16VM5" rel="noopener">https://bit.ly/3u16VM5</a><br />Clubhouse & NFL: <a href="https://bit.ly/3dWy5OF" rel="noopener">https://bit.ly/3dWy5OF</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44546111</guid><pubDate>Thu, 29 Apr 2021 09:00:05 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44546111/ofrecord_04282021_mixed_final.mp3" length="41194539" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/23 - 4/29 2021&#13;
&#13;
Matt, Rebecca, and Jack take the studio to discuss the best marketing, tech, and culture news. Tune in for everything Of Record. All in 29 minutes or less.&#13;
&#13;
Top Stories:&#13;
Venmo is getting into the crypto...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/23 - 4/29 2021<br /><br />Matt, Rebecca, and Jack take the studio to discuss the best marketing, tech, and culture news. Tune in for everything Of Record. All in 29 minutes or less.<br /><br />Top Stories:<br />Venmo is getting into the crypto game, and you know what that means - you can start paying your friends and family through digital currency. For the whole breakdown, listen in.<br /><br />The Oscars, like the other major award shows, had a terrible year for viewership. We are discussing the societal trends that caused this to happen.<br /><br />Clubhouse is teaming up with one of the biggest sports franchises, but with all the copycats lately, is it too little too late?<br /><br />Articles Mentioned:<br />Venmo & Crypto: <a href="https://tcrn.ch/2R825hs" rel="noopener">https://tcrn.ch/2R825hs</a><br />Oscars Ratings Low: <a href="https://bit.ly/3u16VM5" rel="noopener">https://bit.ly/3u16VM5</a><br />Clubhouse & NFL: <a href="https://bit.ly/3dWy5OF" rel="noopener">https://bit.ly/3dWy5OF</a>]]></itunes:summary><itunes:duration>1716</itunes:duration><itunes:keywords>bitcoin,clubhouse,coinbase,crypto,cryptocurrency,nfl,oscars,sag,screenactorsguild,venmo</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball pt. 4</title><link>https://www.spreaker.com/episode/apple-it-s-control-over-the-iphone-the-internet-and-the-metaverse-by-matthew-ball-pt-4--44543598</link><description><![CDATA[Welcome back for part 4 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44543598</guid><pubDate>Wed, 28 Apr 2021 18:00:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44543598/joe_appleversept4_edited_final.mp3" length="40064513" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Welcome back for part 4 of Joe's limited series. Enjoy!&#13;
&#13;
Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part...</itunes:subtitle><itunes:summary><![CDATA[Welcome back for part 4 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.]]></itunes:summary><itunes:duration>1669</itunes:duration><itunes:keywords>apple,appstore,epic,facebook,fortnite,internet,iphone,matthewball,monopoly</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Bezos' Last Letter | Weekly Digital Marketing Update 4/22</title><link>https://www.spreaker.com/episode/bezos-last-letter-weekly-digital-marketing-update-4-22--44427486</link><description><![CDATA[Digital Ad Market Update: 4/16 - 4/22 2021<br /><br />Matt, Joe, and Rebecca are in the studio to discuss some of the latest stories involving the big tech titans. Tune in for everything Of Record. All in 41 minutes or less.<br /><br />Top Stories:<br />Apple's latest event called 'Spring Loaded' was underwhelming according to Matt and he's ready to tell everyone why. For the future of Apple's business strategy, stick around for Joe's breakdown.<br /><br />Jeff Bezos' last letter to shareholders as Amazon's CEO had some interesting tidbits that our hosts are giving you the lowdown on. Want to know how effective Amazon is at moving customers down the funnel? Tune in. <br /><br />Clubhouse will soon have some competition from the biggest players in tech, and it begs the question, did they wait too long to get bought. For all the banter, stay until the end.<br /><br />Articles Mentioned:<br />Apple's Event: <a href="https://on.wsj.com/3grjxYX" rel="noopener">https://on.wsj.com/3grjxYX</a> <br />Bezos' Letter: <a href="https://cnb.cx/3vc056W" rel="noopener">https://cnb.cx/3vc056W</a> <br />Facebook Clubhouse Clone: <a href="https://on.ft.com/3auBYIz" rel="noopener">https://on.ft.com/3auBYIz</a> <br />Reddit Clubhouse Copy: <a href="https://tcrn.ch/3dJ1FY5" rel="noopener">https://tcrn.ch/3dJ1FY5</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44427486</guid><pubDate>Thu, 22 Apr 2021 09:00:15 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44427486/ofrecord04212021_full_final.mp3" length="58258711" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/16 - 4/22 2021&#13;
&#13;
Matt, Joe, and Rebecca are in the studio to discuss some of the latest stories involving the big tech titans. Tune in for everything Of Record. All in 41 minutes or less.&#13;
&#13;
Top Stories:&#13;
Apple's latest...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/16 - 4/22 2021<br /><br />Matt, Joe, and Rebecca are in the studio to discuss some of the latest stories involving the big tech titans. Tune in for everything Of Record. All in 41 minutes or less.<br /><br />Top Stories:<br />Apple's latest event called 'Spring Loaded' was underwhelming according to Matt and he's ready to tell everyone why. For the future of Apple's business strategy, stick around for Joe's breakdown.<br /><br />Jeff Bezos' last letter to shareholders as Amazon's CEO had some interesting tidbits that our hosts are giving you the lowdown on. Want to know how effective Amazon is at moving customers down the funnel? Tune in. <br /><br />Clubhouse will soon have some competition from the biggest players in tech, and it begs the question, did they wait too long to get bought. For all the banter, stay until the end.<br /><br />Articles Mentioned:<br />Apple's Event: <a href="https://on.wsj.com/3grjxYX" rel="noopener">https://on.wsj.com/3grjxYX</a> <br />Bezos' Letter: <a href="https://cnb.cx/3vc056W" rel="noopener">https://cnb.cx/3vc056W</a> <br />Facebook Clubhouse Clone: <a href="https://on.ft.com/3auBYIz" rel="noopener">https://on.ft.com/3auBYIz</a> <br />Reddit Clubhouse Copy: <a href="https://tcrn.ch/3dJ1FY5" rel="noopener">https://tcrn.ch/3dJ1FY5</a>]]></itunes:summary><itunes:duration>2427</itunes:duration><itunes:keywords>amazon,apple,ar,bezos,clubhouse,discord,facebook,jeffbezos,reddit,tech,twitter</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball pt. 3</title><link>https://www.spreaker.com/episode/apple-it-s-control-over-the-iphone-the-internet-and-the-metaverse-by-matthew-ball-pt-3--44391950</link><description><![CDATA[Welcome back for part 3 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44391950</guid><pubDate>Mon, 19 Apr 2021 15:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44391950/multiversept3_cut_final.mp3" length="36995178" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Welcome back for part 3 of Joe's limited series. Enjoy!&#13;
&#13;
Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part...</itunes:subtitle><itunes:summary><![CDATA[Welcome back for part 3 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this recurring segment on top of your regularly scheduled news episodes.]]></itunes:summary><itunes:duration>1541</itunes:duration><itunes:keywords>app,apple,appstore,epic,fees,roblox,spotify</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Setting Yourself Up For Heartbreak | Weekly Digital Marketing Update 4/15</title><link>https://www.spreaker.com/episode/setting-yourself-up-for-heartbreak-weekly-digital-marketing-update-4-15--44336905</link><description><![CDATA[Digital Ad Market Update: 4/2 - 4/15 2021<br /><br />Matt and Joe return to the studio for an extra-long episode to make up for last week's hiatus. Tune in for a breakdown on everything marketing, tech, and culture-related - all in 52 minutes or less.<br /><br />Top Stories:<br />Humans have been scared of robots taking over for decades, but now it's actually happening, except it's not the world - it's the NFT game.<br /><br />With COVID vaccines being at the forefront of national attention, so have the memes, but are memes enough to sway public opinion? Are the people posting the memes working for big pharma? We have some thoughts.<br /><br />When a national media event happens, big brands tend to jump into the conversation, even when they are not involved in the matter. In this segment, we ask: is it marketing or advocacy?<br /><br />Articles Mentioned:<br />Robot NFTs: <a href="https://bit.ly/2Q2fyHD" rel="noopener">https://bit.ly/2Q2fyHD</a><br />Twitter's Clubhouse Talks: <a href="https://reut.rs/3djumuh" rel="noopener">https://reut.rs/3djumuh</a><br />Clubhouse Paying Creators: <a href="https://tcrn.ch/3deIi8N" rel="noopener">https://tcrn.ch/3deIi8N</a><br />Ben & Jerry's Tweet: <a href="https://bit.ly/3aerj4K" rel="noopener">https://bit.ly/3aerj4K</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44336905</guid><pubDate>Thu, 15 Apr 2021 09:00:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44336905/ofrecord04142021_mixed_final.mp3" length="74798723" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/2 - 4/15 2021&#13;
&#13;
Matt and Joe return to the studio for an extra-long episode to make up for last week's hiatus. Tune in for a breakdown on everything marketing, tech, and culture-related - all in 52 minutes or less.&#13;
&#13;
Top...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/2 - 4/15 2021<br /><br />Matt and Joe return to the studio for an extra-long episode to make up for last week's hiatus. Tune in for a breakdown on everything marketing, tech, and culture-related - all in 52 minutes or less.<br /><br />Top Stories:<br />Humans have been scared of robots taking over for decades, but now it's actually happening, except it's not the world - it's the NFT game.<br /><br />With COVID vaccines being at the forefront of national attention, so have the memes, but are memes enough to sway public opinion? Are the people posting the memes working for big pharma? We have some thoughts.<br /><br />When a national media event happens, big brands tend to jump into the conversation, even when they are not involved in the matter. In this segment, we ask: is it marketing or advocacy?<br /><br />Articles Mentioned:<br />Robot NFTs: <a href="https://bit.ly/2Q2fyHD" rel="noopener">https://bit.ly/2Q2fyHD</a><br />Twitter's Clubhouse Talks: <a href="https://reut.rs/3djumuh" rel="noopener">https://reut.rs/3djumuh</a><br />Clubhouse Paying Creators: <a href="https://tcrn.ch/3deIi8N" rel="noopener">https://tcrn.ch/3deIi8N</a><br />Ben & Jerry's Tweet: <a href="https://bit.ly/3aerj4K" rel="noopener">https://bit.ly/3aerj4K</a>]]></itunes:summary><itunes:duration>3116</itunes:duration><itunes:keywords>advocacy,bigbrands,bigpharma,branding,clubhouse,covid,marketing,meme,memes,nft,robot,robots,twitter,vaccine,vaccines</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Facebook Has An Army | Weekly Digital Marketing Update 4/1</title><link>https://www.spreaker.com/episode/facebook-has-an-army-weekly-digital-marketing-update-4-1--44133919</link><description><![CDATA[Digital Ad Market Update: 3/26 - 4/1 2021<br /><br />Matt, Joe, and Rebecca take the studio and drop the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 42 minutes or less.<br /><br />All Stories:<br />Instagram for kids might be a thing soon... because spending more time on a device is exactly what we want our kids to do.<br /><br />Are you wondering why Warner Brother execs signed off on Zack Snyder's Justice League cut after its poor original debut? We have some answers.<br /><br />Facebook is in the news again because of SEC 230, and they have a bold plan to reform the Act to give themselves a huge advantage... shocker.<br /><br />An Amazon official threw a metaphorical-punch at Bernie Sanders after finding out he would support the vote of the unionization of Alabama's Amazon workforce. For the whole story, stick around.<br /><br />A Utah lawmaker signed a bill to automatically block adult content on new phones and tablets, but it won't take effect until five other states pass similar laws. For the future of lawmaking, pay attention.<br /><br />Netflix made a documentary about the last Blockbuster and the company's downfall, and you may not know the whole truth.<br /><br />Articles Mentioned:<br />Insta for Kids: <a href="https://bit.ly/3dpau7M" rel="noopener">https://bit.ly/3dpau7M</a><br />Why Snyder Cut: <a href="https://bit.ly/3rDxqp3" rel="noopener">https://bit.ly/3rDxqp3</a><br />Facebook SEC230: <a href="https://cnb.cx/3cCvLLX" rel="noopener">https://cnb.cx/3cCvLLX</a><br />Amazon Jabs Bernie: <a href="https://reut.rs/3szN4mB" rel="noopener">https://reut.rs/3szN4mB</a><br />Utah Says No Adult Content: <a href="https://bit.ly/3rDxLYR" rel="noopener">https://bit.ly/3rDxLYR</a><br />The Last Blockbuster: <a href="https://bit.ly/2OaqvGd" rel="noopener">https://bit.ly/2OaqvGd</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44133919</guid><pubDate>Thu, 01 Apr 2021 09:00:14 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44133919/ofrecord03302021mixdown_final.mp3" length="59338969" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/26 - 4/1 2021&#13;
&#13;
Matt, Joe, and Rebecca take the studio and drop the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 42 minutes or less.&#13;
&#13;
All Stories:&#13;
Instagram for kids might be a...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/26 - 4/1 2021<br /><br />Matt, Joe, and Rebecca take the studio and drop the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 42 minutes or less.<br /><br />All Stories:<br />Instagram for kids might be a thing soon... because spending more time on a device is exactly what we want our kids to do.<br /><br />Are you wondering why Warner Brother execs signed off on Zack Snyder's Justice League cut after its poor original debut? We have some answers.<br /><br />Facebook is in the news again because of SEC 230, and they have a bold plan to reform the Act to give themselves a huge advantage... shocker.<br /><br />An Amazon official threw a metaphorical-punch at Bernie Sanders after finding out he would support the vote of the unionization of Alabama's Amazon workforce. For the whole story, stick around.<br /><br />A Utah lawmaker signed a bill to automatically block adult content on new phones and tablets, but it won't take effect until five other states pass similar laws. For the future of lawmaking, pay attention.<br /><br />Netflix made a documentary about the last Blockbuster and the company's downfall, and you may not know the whole truth.<br /><br />Articles Mentioned:<br />Insta for Kids: <a href="https://bit.ly/3dpau7M" rel="noopener">https://bit.ly/3dpau7M</a><br />Why Snyder Cut: <a href="https://bit.ly/3rDxqp3" rel="noopener">https://bit.ly/3rDxqp3</a><br />Facebook SEC230: <a href="https://cnb.cx/3cCvLLX" rel="noopener">https://cnb.cx/3cCvLLX</a><br />Amazon Jabs Bernie: <a href="https://reut.rs/3szN4mB" rel="noopener">https://reut.rs/3szN4mB</a><br />Utah Says No Adult Content: <a href="https://bit.ly/3rDxLYR" rel="noopener">https://bit.ly/3rDxLYR</a><br />The Last Blockbuster: <a href="https://bit.ly/2OaqvGd" rel="noopener">https://bit.ly/2OaqvGd</a>]]></itunes:summary><itunes:duration>2472</itunes:duration><itunes:keywords>amazon,bernie,berniesanders,blockbuster,facebook,instagram,justiceleague,netflix,sec230,spencercox,warnerbrothers,wb,zachsnyder</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Kill the Germs and the Brain Cells | Weekly Digital Marketing Update 3/25</title><link>https://www.spreaker.com/episode/kill-the-germs-and-the-brain-cells-weekly-digital-marketing-update-3-25--44036974</link><description><![CDATA[Digital Ad Market Update: 3/15 - 3/25 2021<br /><br />Hey listeners, we have Joe, Rebecca, and Jack in the studio today, ready to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 39 minutes or less.<br /><br />Top Stories:<br />Amazon is collecting data on its drivers, and we think we know why. For the whole story and predictions on the future of Amazon's delivery network, listen in.<br /><br />Brands are turning to a more organic-based advertising method by producing documentaries and movies that loosely revolve around their brand. We made a game where we thought of some brands and the movies they'd make. Tune in for the whole segment.<br /><br />Covid-19 has affected everyone differently, and no one knows what a post-pandemic world will look like, but a recent Vox article offers a glimpse into what some people are leaving behind after the pandemic is over. We have some thoughts.<br /><br />Articles Mentioned:<br />Amazon's Biometric Requirement: <a href="https://bit.ly/39tYTDx" rel="noopener">https://bit.ly/39tYTDx</a> <br />Amazon Prime Day Back to Normal: <a href="https://bit.ly/3fccnqU" rel="noopener">https://bit.ly/3fccnqU</a> <br />Fewer Ads, More Movies: <a href="https://nyti.ms/3ffcGRQ" rel="noopener">https://nyti.ms/3ffcGRQ</a><br />Left Behind After Pandemic: <a href="https://bit.ly/39big3X" rel="noopener">https://bit.ly/39big3X</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/44036974</guid><pubDate>Thu, 25 Mar 2021 09:00:22 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/44036974/ofrecord03242021_final.mp3" length="55554251" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/15 - 3/25 2021&#13;
&#13;
Hey listeners, we have Joe, Rebecca, and Jack in the studio today, ready to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 39 minutes or less.&#13;
&#13;
Top...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/15 - 3/25 2021<br /><br />Hey listeners, we have Joe, Rebecca, and Jack in the studio today, ready to break down the latest marketing, tech, and culture news. Tune in for everything Of Record. All in 39 minutes or less.<br /><br />Top Stories:<br />Amazon is collecting data on its drivers, and we think we know why. For the whole story and predictions on the future of Amazon's delivery network, listen in.<br /><br />Brands are turning to a more organic-based advertising method by producing documentaries and movies that loosely revolve around their brand. We made a game where we thought of some brands and the movies they'd make. Tune in for the whole segment.<br /><br />Covid-19 has affected everyone differently, and no one knows what a post-pandemic world will look like, but a recent Vox article offers a glimpse into what some people are leaving behind after the pandemic is over. We have some thoughts.<br /><br />Articles Mentioned:<br />Amazon's Biometric Requirement: <a href="https://bit.ly/39tYTDx" rel="noopener">https://bit.ly/39tYTDx</a> <br />Amazon Prime Day Back to Normal: <a href="https://bit.ly/3fccnqU" rel="noopener">https://bit.ly/3fccnqU</a> <br />Fewer Ads, More Movies: <a href="https://nyti.ms/3ffcGRQ" rel="noopener">https://nyti.ms/3ffcGRQ</a><br />Left Behind After Pandemic: <a href="https://bit.ly/39big3X" rel="noopener">https://bit.ly/39big3X</a>]]></itunes:summary><itunes:duration>2314</itunes:duration><itunes:keywords>advertising,amazon,biometrics,clorox,covid19,delivery,disney,justiceleague,marketing,nbc,nbcuniversal,pandemic,primeday,rivian,tabasco,viacomcbs</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball pt. 2</title><link>https://www.spreaker.com/episode/apple-it-s-control-over-the-iphone-the-internet-and-the-metaverse-by-matthew-ball-pt-2--43901533</link><description><![CDATA[Welcome back for part 2 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this weekly segment on top of your regularly scheduled news episodes.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/43901533</guid><pubDate>Tue, 16 Mar 2021 09:00:11 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/43901533/joe_appleverse_part2_final.mp3" length="45853921" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Welcome back for part 2 of Joe's limited series. Enjoy!&#13;
&#13;
Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part...</itunes:subtitle><itunes:summary><![CDATA[Welcome back for part 2 of Joe's limited series. Enjoy!<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this weekly segment on top of your regularly scheduled news episodes.]]></itunes:summary><itunes:duration>1910</itunes:duration><itunes:keywords>app,apple,appstore,cloud,epic,flash,fortnite,internet,web2.0,web3.0</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>On the Subject of Monarchy | Weekly Digital Marketing Update 3/10</title><link>https://www.spreaker.com/episode/on-the-subject-of-monarchy-weekly-digital-marketing-update-3-10--43827449</link><description><![CDATA[Digital Ad Market Update: 2/4 - 3/10 2021<br /><br />Matt, Rebecca, and Jack are in the studio this week to give you the low down on the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 39 minutes or less.<br /><br />Top Stories:<br />Disney+ had a banner year in 2020, and we're breaking down why. The streaming war is heating up.<br /><br />Burger King UK made a tweet that many find tasteless. Want to know what not to do for a marketing campaign? This segment is just for you!<br /><br />Elon Musk's Starlink satellites provide a great service for people living in remote locations, but the downside should not be overlooked. Proof? Look to the night sky.<br /><br />Oprah had an interview with Harry and Meghan Markle, the old royals of Sussex, and it was a huge success for CBS viewership. Should you care? (Queue 'The Patriot' soundtrack)<br /><br />Articles Mentioned:<br />Disney+ Subscribers: <a href="http://bit.ly/30t4ZPB" rel="noopener">http://bit.ly/30t4ZPB</a> <br />Burger King UK Marketing Mishap: <a href="http://bit.ly/3euJt51" rel="noopener">http://bit.ly/3euJt51</a><br />Starlink Changing Night Sky: <a href="http://bit.ly/3eq60zP" rel="noopener">http://bit.ly/3eq60zP</a><br />CBS Royals Interview Viewership: <a href="http://bit.ly/3l36InX" rel="noopener">http://bit.ly/3l36InX</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/43827449</guid><pubDate>Wed, 10 Mar 2021 17:00:18 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/43827449/ofrecord03092021_final.mp3" length="54788343" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/4 - 3/10 2021&#13;
&#13;
Matt, Rebecca, and Jack are in the studio this week to give you the low down on the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 39 minutes or less.&#13;
&#13;
Top Stories:...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/4 - 3/10 2021<br /><br />Matt, Rebecca, and Jack are in the studio this week to give you the low down on the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 39 minutes or less.<br /><br />Top Stories:<br />Disney+ had a banner year in 2020, and we're breaking down why. The streaming war is heating up.<br /><br />Burger King UK made a tweet that many find tasteless. Want to know what not to do for a marketing campaign? This segment is just for you!<br /><br />Elon Musk's Starlink satellites provide a great service for people living in remote locations, but the downside should not be overlooked. Proof? Look to the night sky.<br /><br />Oprah had an interview with Harry and Meghan Markle, the old royals of Sussex, and it was a huge success for CBS viewership. Should you care? (Queue 'The Patriot' soundtrack)<br /><br />Articles Mentioned:<br />Disney+ Subscribers: <a href="http://bit.ly/30t4ZPB" rel="noopener">http://bit.ly/30t4ZPB</a> <br />Burger King UK Marketing Mishap: <a href="http://bit.ly/3euJt51" rel="noopener">http://bit.ly/3euJt51</a><br />Starlink Changing Night Sky: <a href="http://bit.ly/3eq60zP" rel="noopener">http://bit.ly/3eq60zP</a><br />CBS Royals Interview Viewership: <a href="http://bit.ly/3l36InX" rel="noopener">http://bit.ly/3l36InX</a>]]></itunes:summary><itunes:duration>2282</itunes:duration><itunes:keywords>burgerking,cbs,disney,disney+,elonmusk,facebook,harrymarkle,latifah,mandalorian,marvel,meghanmarkle,oprah,queen,spacex,starlink,starwars,streaming,thepatriot,tweet,wandavision</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>'Apple, It's Control Over The iPhone, The Internet, And The Metaverse' by Matthew Ball pt. 1</title><link>https://www.spreaker.com/episode/apple-it-s-control-over-the-iphone-the-internet-and-the-metaverse-by-matthew-ball-pt-1--43741022</link><description><![CDATA[It's been a busy week, listeners, so your Weekly Digital Marketing Update is getting bumped. Don't worry - we have a new segment that may be your cup of tea.<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this weekly segment on top of your regularly scheduled news episodes.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/43741022</guid><pubDate>Thu, 04 Mar 2021 21:01:52 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/43741022/appleitscontrolovereverything_final.mp3" length="45373133" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>It's been a busy week, listeners, so your Weekly Digital Marketing Update is getting bumped. Don't worry - we have a new segment that may be your cup of tea.&#13;
&#13;
Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our...</itunes:subtitle><itunes:summary><![CDATA[It's been a busy week, listeners, so your Weekly Digital Marketing Update is getting bumped. Don't worry - we have a new segment that may be your cup of tea.<br /><br />Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Stick around for this weekly segment on top of your regularly scheduled news episodes.]]></itunes:summary><itunes:duration>1890</itunes:duration><itunes:keywords>app,apple,appstore,bigtech,future,internet,iphone,matthewball,report,tech</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Naked on Zoom | Weekly Digital Marketing Update 2/25</title><link>https://www.spreaker.com/episode/naked-on-zoom-weekly-digital-marketing-update-2-25--43622665</link><description><![CDATA[Digital Ad Market Update: 2/19 - 2/25 2021<br /><br />Matt, Joe, Rebecca, and Jack are all here for this grand slam of an episode where we broadcasted live to listeners on Clubhouse. Tune in to hear all of the latest marketing, tech, and culture news in 46 minutes or less.<br /><br />Top Stories:<br />Spotify is unveiling a HiFi music subscription add-on for music lovers and audio creators, and they are also testing paid podcast subscriptions. Audio aficionados,  rejoice.<br /><br />Live streaming is a popular format of video content, and because in-person conferences have screeched to a halt in corona-times, live-streaming events are the next best option.<br /><br />NFTs are a quickly growing craze, and the limits of this industry are not yet known. Pokemon currency, galactic senate enforced star ownership, being naked on Zoom - stay tuned for it all.<br /><br />Articles mentioned:<br />FB and Australia: <a href="http://bit.ly/3bF0RB9" rel="noopener">http://bit.ly/3bF0RB9</a><br />Livestreaming in 2021: <a href="http://bit.ly/3khKtKM" rel="noopener">http://bit.ly/3khKtKM</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/43622665</guid><pubDate>Thu, 25 Feb 2021 10:00:20 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/43622665/feb24_mixdown_final.mp3" length="66267244" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/19 - 2/25 2021&#13;
&#13;
Matt, Joe, Rebecca, and Jack are all here for this grand slam of an episode where we broadcasted live to listeners on Clubhouse. Tune in to hear all of the latest marketing, tech, and culture news in 46...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/19 - 2/25 2021<br /><br />Matt, Joe, Rebecca, and Jack are all here for this grand slam of an episode where we broadcasted live to listeners on Clubhouse. Tune in to hear all of the latest marketing, tech, and culture news in 46 minutes or less.<br /><br />Top Stories:<br />Spotify is unveiling a HiFi music subscription add-on for music lovers and audio creators, and they are also testing paid podcast subscriptions. Audio aficionados,  rejoice.<br /><br />Live streaming is a popular format of video content, and because in-person conferences have screeched to a halt in corona-times, live-streaming events are the next best option.<br /><br />NFTs are a quickly growing craze, and the limits of this industry are not yet known. Pokemon currency, galactic senate enforced star ownership, being naked on Zoom - stay tuned for it all.<br /><br />Articles mentioned:<br />FB and Australia: <a href="http://bit.ly/3bF0RB9" rel="noopener">http://bit.ly/3bF0RB9</a><br />Livestreaming in 2021: <a href="http://bit.ly/3khKtKM" rel="noopener">http://bit.ly/3khKtKM</a>]]></itunes:summary><itunes:duration>2761</itunes:duration><itunes:keywords>ar,australia,clubhouse,culture,discord,facebook,garyvee,livestreaming,loganpaul,marketing,megaphone,nft,podcast,spotify,tech,zoom</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Digital Collectibles | Weekly Digital Marketing Update 2/18</title><link>https://www.spreaker.com/episode/digital-collectibles-weekly-digital-marketing-update-2-18--43515334</link><description><![CDATA[Digital Ad Market Update: 2/11 - 2/18 2021 <br /><br />Matt, Joe, and Rebecca are breaking down the latest and greatest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 53 minutes or less.<br /><br />Top Stories:<br />Clubhouse is a new service in the podcast space that we're looking into using for a special episode in the future. What is it, you ask? Tune in for all the details. <br /><br />Apple is working on a paywalled podcast platform to compete with audio giants like Spotify. Could it be the next big thing in the podcast space? Probably not. For the breakdown on why make sure to stick around.<br /><br />Digital collectibles are a fast-growing industry and remarkably found their way into the mainstream because of the NBA. Want to know how things like digital playing cards could break the tech giant Apple? Stay until the end.<br /><br />Articles Mentioned:<br />Stream Wars: <a href="http://bit.ly/2Zn9pXw" rel="noopener">http://bit.ly/2Zn9pXw</a><br />Clubhouse: <a href="http://nyti.ms/3jXI0oB" rel="noopener">http://nyti.ms/3jXI0oB</a> <br />Apple Podcast Service?: <a href="http://engt.co/3k5phrd" rel="noopener">http://engt.co/3k5phrd</a>  <br />What is NBA Top Shot: <a href="http://bit.ly/3pz6jdv" rel="noopener">http://bit.ly/3pz6jdv</a><br />NBA Top Shot: <a href="http://bit.ly/3ptLJvj" rel="noopener">http://bit.ly/3ptLJvj</a><br />Digital Ad Taxes: <a href="http://nyti.ms/3au3t5v" rel="noopener">http://nyti.ms/3au3t5v</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/43515334</guid><pubDate>Thu, 18 Feb 2021 10:00:12 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/43515334/news02172021multitrack_final.mp3" length="75612643" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/11 - 2/18 2021 &#13;
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Matt, Joe, and Rebecca are breaking down the latest and greatest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 53 minutes or less.&#13;
&#13;
Top Stories:&#13;
Clubhouse is a new...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/11 - 2/18 2021 <br /><br />Matt, Joe, and Rebecca are breaking down the latest and greatest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 53 minutes or less.<br /><br />Top Stories:<br />Clubhouse is a new service in the podcast space that we're looking into using for a special episode in the future. What is it, you ask? Tune in for all the details. <br /><br />Apple is working on a paywalled podcast platform to compete with audio giants like Spotify. Could it be the next big thing in the podcast space? Probably not. For the breakdown on why make sure to stick around.<br /><br />Digital collectibles are a fast-growing industry and remarkably found their way into the mainstream because of the NBA. Want to know how things like digital playing cards could break the tech giant Apple? Stay until the end.<br /><br />Articles Mentioned:<br />Stream Wars: <a href="http://bit.ly/2Zn9pXw" rel="noopener">http://bit.ly/2Zn9pXw</a><br />Clubhouse: <a href="http://nyti.ms/3jXI0oB" rel="noopener">http://nyti.ms/3jXI0oB</a> <br />Apple Podcast Service?: <a href="http://engt.co/3k5phrd" rel="noopener">http://engt.co/3k5phrd</a>  <br />What is NBA Top Shot: <a href="http://bit.ly/3pz6jdv" rel="noopener">http://bit.ly/3pz6jdv</a><br />NBA Top Shot: <a href="http://bit.ly/3ptLJvj" rel="noopener">http://bit.ly/3ptLJvj</a><br />Digital Ad Taxes: <a href="http://nyti.ms/3au3t5v" rel="noopener">http://nyti.ms/3au3t5v</a>]]></itunes:summary><itunes:duration>3150</itunes:duration><itunes:keywords>apple,blockchain,clubhouse,digitaladtaxes,digitalcollectibles,discoveryplus,disneyplus,facebook,flow,google,nba,netflix,podcast,spotify,streaming,timcook,topshot</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>The Not So Super Bowl | Weekly Digital Marketing Update 2/10</title><link>https://www.spreaker.com/episode/the-not-so-super-bowl-weekly-digital-marketing-update-2-10--43371557</link><description><![CDATA[Digital Ad Market Update: 2/5 - 2/10 2021<br /><br />Matt, Joe, and Rebecca breakdown all the latest news and trends revolving around the Super Bowl. Tune in to hear everything Of Record. All in 39 minutes or less.<br /><br />Top Segments:<br />A stadium filled with cardboard cutouts combined with the lowest at-home viewership numbers in years makes Super Bowl LV like no other. We explain why.<br /><br />We look into The Weeknd's halftime performance and dive deep into the topic of what it takes to be culturally relevant, especially during covid-times.<br /><br />The Super Bowl commercials seemed lackluster compared to previous years, and there's no secret why. Stick around until the end to hear our strategy for a memorable super bowl ad.<br /><br />Articles Mentioned:<br />Viewership Through the Years: <a href="http://bit.ly/3p3PcjV" rel="noopener">http://bit.ly/3p3PcjV</a><br />Historically Low: <a href="http://bit.ly/3a32c52" rel="noopener">http://bit.ly/3a32c52</a><br />Pepsi's Success: <a href="http://bit.ly/3tKqgld" rel="noopener">http://bit.ly/3tKqgld</a><br />Lackluster Ads: <a href="http://bit.ly/2Z4nuJ6" rel="noopener">http://bit.ly/2Z4nuJ6</a><br />All the Ads: <a href="http://bit.ly/3cXKwcQ" rel="noopener">http://bit.ly/3cXKwcQ</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/43371557</guid><pubDate>Wed, 10 Feb 2021 10:00:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/43371557/ofrecord02092021multitrack_final.mp3" length="55786809" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/5 - 2/10 2021&#13;
&#13;
Matt, Joe, and Rebecca breakdown all the latest news and trends revolving around the Super Bowl. Tune in to hear everything Of Record. All in 39 minutes or less.&#13;
&#13;
Top Segments:&#13;
A stadium filled with...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/5 - 2/10 2021<br /><br />Matt, Joe, and Rebecca breakdown all the latest news and trends revolving around the Super Bowl. Tune in to hear everything Of Record. All in 39 minutes or less.<br /><br />Top Segments:<br />A stadium filled with cardboard cutouts combined with the lowest at-home viewership numbers in years makes Super Bowl LV like no other. We explain why.<br /><br />We look into The Weeknd's halftime performance and dive deep into the topic of what it takes to be culturally relevant, especially during covid-times.<br /><br />The Super Bowl commercials seemed lackluster compared to previous years, and there's no secret why. Stick around until the end to hear our strategy for a memorable super bowl ad.<br /><br />Articles Mentioned:<br />Viewership Through the Years: <a href="http://bit.ly/3p3PcjV" rel="noopener">http://bit.ly/3p3PcjV</a><br />Historically Low: <a href="http://bit.ly/3a32c52" rel="noopener">http://bit.ly/3a32c52</a><br />Pepsi's Success: <a href="http://bit.ly/3tKqgld" rel="noopener">http://bit.ly/3tKqgld</a><br />Lackluster Ads: <a href="http://bit.ly/2Z4nuJ6" rel="noopener">http://bit.ly/2Z4nuJ6</a><br />All the Ads: <a href="http://bit.ly/3cXKwcQ" rel="noopener">http://bit.ly/3cXKwcQ</a>]]></itunes:summary><itunes:duration>2324</itunes:duration><itunes:keywords>ads,advertising,brady,buccaneers,cardboardcutouts,chiefs,commercials,covid,emptystadium,football,mahomes,marketing,pepsi,pepsihalftime,ratings,superbowl,superbowllv,theweeknd,weeknd</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Give That Bear a Podium | Weekly Digital Marketing Update 2/4</title><link>https://www.spreaker.com/episode/give-that-bear-a-podium-weekly-digital-marketing-update-2-4--43274277</link><description><![CDATA[Digital Ad Market Update: 1/29 - 2/4 2021<br /><br />Matt, Joe, Rebecca, and Jack are all in the studio for this whirlwind of an episode. We cover the latest marketing, tech, and culture news. All in 46 minutes or less.<br /><br />Top Stories:<br />Wallstreetbets is a Reddit page that started a widespread stock market event causing hedge funds to lose tons of money. For the whole breakdown and the effects of the movement, tune in.<br /><br />Apple and Facebook are in a huge feud revolving around data privacy, and we think we know who will win. Stick around to find out.<br /><br />The Super Bowl is gearing up to be an event that doesn't live up to the hype of previous years. We explain the obvious reasons why and how the history of this event is slowly becoming less relevant to its viewers.<br /><br />Articles Mentioned:<br />Apple v Facebook: <a href="http://bit.ly/2YE4IrY" rel="noopener">http://bit.ly/2YE4IrY</a> <br />Bezos and Amazon: <a href="http://cnn.it/2MuoQdy" rel="noopener">http://cnn.it/2MuoQdy</a> <br />Uber and Drizly: <a href="http://bloom.bg/2MngqVz" rel="noopener">http://bloom.bg/2MngqVz</a> <br />Google Q4: <a href="http://reut.rs/2MxhXIz" rel="noopener">http://reut.rs/2MxhXIz</a> <br />Super Bowl Poll: <a href="http://bit.ly/2YI7mx6" rel="noopener">http://bit.ly/2YI7mx6</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/43274277</guid><pubDate>Thu, 04 Feb 2021 10:00:09 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/43274277/news01032021multitrack_final.mp3" length="65706191" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/29 - 2/4 2021&#13;
&#13;
Matt, Joe, Rebecca, and Jack are all in the studio for this whirlwind of an episode. We cover the latest marketing, tech, and culture news. All in 46 minutes or less.&#13;
&#13;
Top Stories:&#13;
Wallstreetbets is a...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/29 - 2/4 2021<br /><br />Matt, Joe, Rebecca, and Jack are all in the studio for this whirlwind of an episode. We cover the latest marketing, tech, and culture news. All in 46 minutes or less.<br /><br />Top Stories:<br />Wallstreetbets is a Reddit page that started a widespread stock market event causing hedge funds to lose tons of money. For the whole breakdown and the effects of the movement, tune in.<br /><br />Apple and Facebook are in a huge feud revolving around data privacy, and we think we know who will win. Stick around to find out.<br /><br />The Super Bowl is gearing up to be an event that doesn't live up to the hype of previous years. We explain the obvious reasons why and how the history of this event is slowly becoming less relevant to its viewers.<br /><br />Articles Mentioned:<br />Apple v Facebook: <a href="http://bit.ly/2YE4IrY" rel="noopener">http://bit.ly/2YE4IrY</a> <br />Bezos and Amazon: <a href="http://cnn.it/2MuoQdy" rel="noopener">http://cnn.it/2MuoQdy</a> <br />Uber and Drizly: <a href="http://bloom.bg/2MngqVz" rel="noopener">http://bloom.bg/2MngqVz</a> <br />Google Q4: <a href="http://reut.rs/2MxhXIz" rel="noopener">http://reut.rs/2MxhXIz</a> <br />Super Bowl Poll: <a href="http://bit.ly/2YI7mx6" rel="noopener">http://bit.ly/2YI7mx6</a>]]></itunes:summary><itunes:duration>2737</itunes:duration><itunes:keywords>ads,amazon,apple,bezos,culture,drizly,facebook,marketing,markzuckerberg,pandemic,superbowl,tech,timcook,uber,wallstreet,wallstreetbets,wsb</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Bull or Bear World | Weekly Digital Marketing Update 1/28</title><link>https://www.spreaker.com/episode/bull-or-bear-world-weekly-digital-marketing-update-1-28--43149587</link><description><![CDATA[Digital Ad Market Update: 1/20 - 1/28 2021<br /><br />Matt and Joe take on the studio as a dynamic duo this episode and go back and forth on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record.<br /><br />Top Stories:<br />Corona-times have made us all forget what the world was like in the before times. We have some predictions on what our world will look like once COVID-19 is gone.<br /><br />If you haven't heard, Twitter has a big brother now to moderate their platform, and it's called Birdwatch... but who watches the watcher?<br /><br />Virtual concerts are a relatively new phenomenon, and while they may not completely recreate a live concert, there are aspects that you would not have for in-person events, as popular band AJR has shown. Stick till the end for the whole story.<br /><br />Articles Mentioned:<br />Spotify Paying Advertisers: <a href="http://bit.ly/2MaTwjR" rel="noopener">http://bit.ly/2MaTwjR</a> <br />Super Bowl Advertisers Pulling Out: <a href="http://bit.ly/3a8nL39" rel="noopener">http://bit.ly/3a8nL39</a> <br />Bull or Bear World: <a href="http://bit.ly/2Mwbzkk" rel="noopener">http://bit.ly/2Mwbzkk</a> <br />Twitter's Birdwatch: <a href="http://tcrn.ch/3oqpghY" rel="noopener">http://tcrn.ch/3oqpghY</a> <br />AJR Virtual Experience: <a href="http://bit.ly/2M3crxg" rel="noopener">http://bit.ly/2M3crxg</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/43149587</guid><pubDate>Thu, 28 Jan 2021 10:00:13 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/43149587/news01262021multitrack_final.mp3" length="58810491" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/20 - 1/28 2021&#13;
&#13;
Matt and Joe take on the studio as a dynamic duo this episode and go back and forth on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record.&#13;
&#13;
Top Stories:&#13;
Corona-times...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/20 - 1/28 2021<br /><br />Matt and Joe take on the studio as a dynamic duo this episode and go back and forth on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record.<br /><br />Top Stories:<br />Corona-times have made us all forget what the world was like in the before times. We have some predictions on what our world will look like once COVID-19 is gone.<br /><br />If you haven't heard, Twitter has a big brother now to moderate their platform, and it's called Birdwatch... but who watches the watcher?<br /><br />Virtual concerts are a relatively new phenomenon, and while they may not completely recreate a live concert, there are aspects that you would not have for in-person events, as popular band AJR has shown. Stick till the end for the whole story.<br /><br />Articles Mentioned:<br />Spotify Paying Advertisers: <a href="http://bit.ly/2MaTwjR" rel="noopener">http://bit.ly/2MaTwjR</a> <br />Super Bowl Advertisers Pulling Out: <a href="http://bit.ly/3a8nL39" rel="noopener">http://bit.ly/3a8nL39</a> <br />Bull or Bear World: <a href="http://bit.ly/2Mwbzkk" rel="noopener">http://bit.ly/2Mwbzkk</a> <br />Twitter's Birdwatch: <a href="http://tcrn.ch/3oqpghY" rel="noopener">http://tcrn.ch/3oqpghY</a> <br />AJR Virtual Experience: <a href="http://bit.ly/2M3crxg" rel="noopener">http://bit.ly/2M3crxg</a>]]></itunes:summary><itunes:duration>2450</itunes:duration><itunes:keywords>ajr,anheuser-busch,bear,birdwatch,bull,concert,covid,elonmusk,inbev,nfl,spotify,superbowl,twitter,virtualconcert</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Patriot Act 2.0 | Weekly Digital Marketing Update 1/19</title><link>https://www.spreaker.com/episode/patriot-act-2-0-weekly-digital-marketing-update-1-19--43015666</link><description><![CDATA[Digital Ad Market Update: 1/10 - 1/19 2021<br /><br />Hosts Matt, Joe, and Rebecca take the studio and break down all the latest marketing, tech, and culture news. All in 43 minutes or less.<br /><br />Top Story:<br />When de-platformed from social media and various services, there's not much you can do. Does big tech have too much power? Should there be an internet bill of rights? Tune in for this deep dive on the next chapter of the United States, the internet, and everything in between.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/43015666</guid><pubDate>Tue, 19 Jan 2021 22:00:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/43015666/ofrecord1192021multitrack.mp3" length="60758599" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/10 - 1/19 2021&#13;
&#13;
Hosts Matt, Joe, and Rebecca take the studio and break down all the latest marketing, tech, and culture news. All in 43 minutes or less.&#13;
&#13;
Top Story:&#13;
When de-platformed from social media and various...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/10 - 1/19 2021<br /><br />Hosts Matt, Joe, and Rebecca take the studio and break down all the latest marketing, tech, and culture news. All in 43 minutes or less.<br /><br />Top Story:<br />When de-platformed from social media and various services, there's not much you can do. Does big tech have too much power? Should there be an internet bill of rights? Tune in for this deep dive on the next chapter of the United States, the internet, and everything in between.]]></itunes:summary><itunes:duration>2531</itunes:duration><itunes:keywords>advertising,ai,biden,bigtech,billofrights,cancelculture,capitolriot,culture,deplatforming,internet,patriotact,qanon,tech,trump</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Babies With Glocks | Weekly Digital Marketing Update 1/07</title><link>https://www.spreaker.com/episode/babies-with-glocks-weekly-digital-marketing-update-1-07--42817320</link><description><![CDATA[Digital Ad Market Update: 12/19 - 1/07 2020<br /><br />Matt, Joe, and Jack are here to start Of Record in the new year. Come for some interesting conversation on marketing, tech, and culture news. All in 53 minutes or less.<br /><br />Top Stories:<br />Polling on not wanting to go back to work, bitcoin talk, and cyberpunk glitches. All in-store for this segment.<br /><br />The CIA just got rebranded, and the memes are coming in hot. The question we're wondering is when is the album coming out. For the whole breakdown, tune in.<br /><br />2020 was a year that felt like a fever dream, and the various industry feuds could've slipped by if you weren't paying attention. In this segment, we're going over some of the best.<br /><br />Articles Mentioned:<br />Professionals Wanting to Stay Home: <a href="http://bit.ly/395pSnL" rel="noopener">http://bit.ly/395pSnL</a><br />CIA Rebrand: <a href="http://bit.ly/3s06Ur8" rel="noopener">http://bit.ly/3s06Ur8</a><br />2020 Industry Feuds: <a href="http://bit.ly/3hWxAok" rel="noopener">http://bit.ly/3hWxAok</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/42817320</guid><pubDate>Thu, 07 Jan 2021 10:00:14 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/42817320/news01062021final.mp3" length="72801693" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 12/19 - 1/07 2020&#13;
&#13;
Matt, Joe, and Jack are here to start Of Record in the new year. Come for some interesting conversation on marketing, tech, and culture news. All in 53 minutes or less.&#13;
&#13;
Top Stories:&#13;
Polling on not...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 12/19 - 1/07 2020<br /><br />Matt, Joe, and Jack are here to start Of Record in the new year. Come for some interesting conversation on marketing, tech, and culture news. All in 53 minutes or less.<br /><br />Top Stories:<br />Polling on not wanting to go back to work, bitcoin talk, and cyberpunk glitches. All in-store for this segment.<br /><br />The CIA just got rebranded, and the memes are coming in hot. The question we're wondering is when is the album coming out. For the whole breakdown, tune in.<br /><br />2020 was a year that felt like a fever dream, and the various industry feuds could've slipped by if you weren't paying attention. In this segment, we're going over some of the best.<br /><br />Articles Mentioned:<br />Professionals Wanting to Stay Home: <a href="http://bit.ly/395pSnL" rel="noopener">http://bit.ly/395pSnL</a><br />CIA Rebrand: <a href="http://bit.ly/3s06Ur8" rel="noopener">http://bit.ly/3s06Ur8</a><br />2020 Industry Feuds: <a href="http://bit.ly/3hWxAok" rel="noopener">http://bit.ly/3hWxAok</a>]]></itunes:summary><itunes:duration>3033</itunes:duration><itunes:keywords>apple,bitcoin,cia,ciarebrand,consoles,cryptocurrency,culture,cyberpunk,epicgames,facebook,glitches,google,marketing,pc,tech,virtualworkers</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Titans of Tech Facing Off | Weekly Digital Marketing Update 12/18</title><link>https://www.spreaker.com/episode/titans-of-tech-facing-off-weekly-digital-marketing-update-12-18--42561356</link><description><![CDATA[Digital Ad Market Update: 12/11 - 12/18 2020<br /><br />Matt, Joe, and Rebecca are in the studio this week to drop all the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 54 minutes or less.<br /><br />Top Stories:<br />Facebook and Apple are facing off. This battle involves small businesses, personalized ads, and a verging corporate civil war where gloves are taken off. For the whole breakdown, you'll have to listen to the episode.<br /><br />Disney seems to be riding the wave of their streaming service and burning through their intellectual property like it's nobody's business. With Disney+ making waves in news headlines, it's hard to tell if it's not all just smoke and mirrors. We give our opinions on whether Disney is a BULL or a BEAR.  <br /><br />2021 is right around the corner, and we're going over some trends that will likely continue into the next year. Stay till the very end for some trends we think might come to fruition.<br /><br />HAPPY HOLIDAYS!<br /><br />Articles Mentioned:<br />Facebook vs. Apple: <a href="http://bit.ly/2Ww4dPA" rel="noopener">http://bit.ly/2Ww4dPA</a> <br />Disney Streaming Success: <a href="http://bloom.bg/3rdDwxd" rel="noopener">http://bloom.bg/3rdDwxd</a> <br />Disney IP Overload?: <a href="http://bit.ly/3mBzyLo" rel="noopener">http://bit.ly/3mBzyLo</a> <br />2021 Trends: <a href="http://bit.ly/3r4SDsZ" rel="noopener">http://bit.ly/3r4SDsZ</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/42561356</guid><pubDate>Fri, 18 Dec 2020 22:00:07 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/42561356/news12182020multitrackfinal.mp3" length="76643037" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 12/11 - 12/18 2020&#13;
&#13;
Matt, Joe, and Rebecca are in the studio this week to drop all the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 54 minutes or less.&#13;
&#13;
Top Stories:&#13;
Facebook and...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 12/11 - 12/18 2020<br /><br />Matt, Joe, and Rebecca are in the studio this week to drop all the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 54 minutes or less.<br /><br />Top Stories:<br />Facebook and Apple are facing off. This battle involves small businesses, personalized ads, and a verging corporate civil war where gloves are taken off. For the whole breakdown, you'll have to listen to the episode.<br /><br />Disney seems to be riding the wave of their streaming service and burning through their intellectual property like it's nobody's business. With Disney+ making waves in news headlines, it's hard to tell if it's not all just smoke and mirrors. We give our opinions on whether Disney is a BULL or a BEAR.  <br /><br />2021 is right around the corner, and we're going over some trends that will likely continue into the next year. Stay till the very end for some trends we think might come to fruition.<br /><br />HAPPY HOLIDAYS!<br /><br />Articles Mentioned:<br />Facebook vs. Apple: <a href="http://bit.ly/2Ww4dPA" rel="noopener">http://bit.ly/2Ww4dPA</a> <br />Disney Streaming Success: <a href="http://bloom.bg/3rdDwxd" rel="noopener">http://bloom.bg/3rdDwxd</a> <br />Disney IP Overload?: <a href="http://bit.ly/3mBzyLo" rel="noopener">http://bit.ly/3mBzyLo</a> <br />2021 Trends: <a href="http://bit.ly/3r4SDsZ" rel="noopener">http://bit.ly/3r4SDsZ</a>]]></itunes:summary><itunes:duration>3193</itunes:duration><itunes:keywords>2021,amazon,apple,bobigor,bullorbear,disney,disney+,facebook,hollywood,instacart,ip,smallbusiness,streaming,trends,walmart</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>You Could Join Us, But... | Weekly Digital Marketing Update 12/10</title><link>https://www.spreaker.com/episode/you-could-join-us-but-weekly-digital-marketing-update-12-10--42405572</link><description><![CDATA[Digital Ad Market Update: 12/3 - 12/10 2020<br /><br />Matt and Rebecca are both out this week, so Joe brings in guest host Jack and Producer Alex to fill in. For all the latest marketing, tech, and culture news, tune in to Of Record. All in 43 minutes or less.  <br /><br />Top Stories:<br />Apple unveils its new headphones called AirPods Max. Move over pro users and 1st generation AirPod users - now, to show your love for this fruit company, be prepared to dish out a whopping $549. We give our opinions.<br /><br />We discuss the history of gaming console sales and what the future of console gaming could look like. There were forecasts years ago about the death of the console, but we think it's quite the opposite. Stick around for all the details.<br /><br />The Super Bowl will look a little different this year for more than one reason, and if you're not that big of a sports fan, you will most likely notice the difference in the commercials. The ads this year will have to address serious issues. How's that for your escapist pastime?<br /><br />Articles Mentioned:<br />Apple Headphones: <a href="https://bit.ly/37Vw5Ci" rel="noopener">https://bit.ly/37Vw5Ci</a><br />Amazon Advertising News: <a href="https://bit.ly/2VVZbvF" rel="noopener">https://bit.ly/2VVZbvF</a><br />UPS Stops Shipping: <a href="https://on.wsj.com/2IANxTS" rel="noopener">https://on.wsj.com/2IANxTS</a><br />Amazon Buys Wondery: <a href="https://on.wsj.com/39X4Kly" rel="noopener">https://on.wsj.com/39X4Kly</a><br />Serious Football: <a href="https://bit.ly/37IbTU0" rel="noopener">https://bit.ly/37IbTU0</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/42405572</guid><pubDate>Thu, 10 Dec 2020 10:00:21 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/42405572/news12092020multitrackfinal.mp3" length="65057459" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 12/3 - 12/10 2020&#13;
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Matt and Rebecca are both out this week, so Joe brings in guest host Jack and Producer Alex to fill in. For all the latest marketing, tech, and culture news, tune in to Of Record. All in 43 minutes or...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 12/3 - 12/10 2020<br /><br />Matt and Rebecca are both out this week, so Joe brings in guest host Jack and Producer Alex to fill in. For all the latest marketing, tech, and culture news, tune in to Of Record. All in 43 minutes or less.  <br /><br />Top Stories:<br />Apple unveils its new headphones called AirPods Max. Move over pro users and 1st generation AirPod users - now, to show your love for this fruit company, be prepared to dish out a whopping $549. We give our opinions.<br /><br />We discuss the history of gaming console sales and what the future of console gaming could look like. There were forecasts years ago about the death of the console, but we think it's quite the opposite. Stick around for all the details.<br /><br />The Super Bowl will look a little different this year for more than one reason, and if you're not that big of a sports fan, you will most likely notice the difference in the commercials. The ads this year will have to address serious issues. How's that for your escapist pastime?<br /><br />Articles Mentioned:<br />Apple Headphones: <a href="https://bit.ly/37Vw5Ci" rel="noopener">https://bit.ly/37Vw5Ci</a><br />Amazon Advertising News: <a href="https://bit.ly/2VVZbvF" rel="noopener">https://bit.ly/2VVZbvF</a><br />UPS Stops Shipping: <a href="https://on.wsj.com/2IANxTS" rel="noopener">https://on.wsj.com/2IANxTS</a><br />Amazon Buys Wondery: <a href="https://on.wsj.com/39X4Kly" rel="noopener">https://on.wsj.com/39X4Kly</a><br />Serious Football: <a href="https://bit.ly/37IbTU0" rel="noopener">https://bit.ly/37IbTU0</a>]]></itunes:summary><itunes:duration>2711</itunes:duration><itunes:keywords>advertising,airpodsmax,amazon,apple,audio,consoles,culture,marketing,pandemic,playstation,socialjustice,superbowl,tech,tiktok,ups,wondery,xbox</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Get Into E-Commerce, Hot Dog Man! | Weekly Digital Marketing Update 12/03</title><link>https://www.spreaker.com/episode/get-into-e-commerce-hot-dog-man-weekly-digital-marketing-update-12-03--42286838</link><description><![CDATA[Digital Ad Market Update: 11/20 - 12/03 2020<br /><br />Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 48 minutes or less.<br /><br />Top Stories:<br />Slack, a popular workspace chat software, is being acquired by Salesforce. Does anyone who uses Slack want this? No, but we'll see what happens! <br /><br />Facebook is pulling ads from struggling businesses. Just what struggling businesses need during holiday shopping surges. For all of this story, tune in.<br /><br />Black Friday and Cyber Monday have had interesting results in "COVID-times". Want to know who did the best and what retailers should start doing to maximize their sales? Listen in!<br /><br />Articles Mentioned:<br />Salesforce Eats Slack: <a href="https://on.wsj.com/39FqGBB" rel="noopener">https://on.wsj.com/39FqGBB</a><br />Ad Platform Ad Spending: <a href="https://on.wsj.com/2JBJ6bF" rel="noopener">https://on.wsj.com/2JBJ6bF</a><br />Facebook Hurts Struggling Businesses: <a href="https://bloom.bg/2L5iPTT" rel="noopener">https://bloom.bg/2L5iPTT</a><br />Black Friday and Cyber Monday Results: <a href="https://cnb.cx/33UaoRV" rel="noopener">https://cnb.cx/33UaoRV</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/42286838</guid><pubDate>Thu, 03 Dec 2020 10:00:17 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/42286838/news12022020final.mp3" length="68300508" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/20 - 12/03 2020&#13;
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Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 48 minutes or less.&#13;
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Top Stories:...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/20 - 12/03 2020<br /><br />Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 48 minutes or less.<br /><br />Top Stories:<br />Slack, a popular workspace chat software, is being acquired by Salesforce. Does anyone who uses Slack want this? No, but we'll see what happens! <br /><br />Facebook is pulling ads from struggling businesses. Just what struggling businesses need during holiday shopping surges. For all of this story, tune in.<br /><br />Black Friday and Cyber Monday have had interesting results in "COVID-times". Want to know who did the best and what retailers should start doing to maximize their sales? Listen in!<br /><br />Articles Mentioned:<br />Salesforce Eats Slack: <a href="https://on.wsj.com/39FqGBB" rel="noopener">https://on.wsj.com/39FqGBB</a><br />Ad Platform Ad Spending: <a href="https://on.wsj.com/2JBJ6bF" rel="noopener">https://on.wsj.com/2JBJ6bF</a><br />Facebook Hurts Struggling Businesses: <a href="https://bloom.bg/2L5iPTT" rel="noopener">https://bloom.bg/2L5iPTT</a><br />Black Friday and Cyber Monday Results: <a href="https://cnb.cx/33UaoRV" rel="noopener">https://cnb.cx/33UaoRV</a>]]></itunes:summary><itunes:duration>2846</itunes:duration><itunes:keywords>amazon,blackfriday,cybermonday,dillards,dollargeneral,ecommerce,facebook,google,macys,marketing,salesforce,slack,spotify,tallahassee,walmart</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>We'll Do Your Turkey For You | Weekly Digital Marketing Update 11/19</title><link>https://www.spreaker.com/episode/we-ll-do-your-turkey-for-you-weekly-digital-marketing-update-11-19--42050081</link><description><![CDATA[Digital Ad Market Update: 11/13 - 11/19<br /><br />Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 39 minutes or less.<br /><br />Top Stories:<br />Spotify keeps getting bigger in the audio world, and their latest acquisition seems to add to their empire. From this segment, we dive into Spotify's ad platform and how it compares to other platforms. Want to hear what ad buyers go through for their clients, tune in!<br /><br />Amazon is getting into the pharma game, and you know what that means - your prescriptions could soon be delivered to your door. Will it be online only, or will there be physical storefronts too? For the whole breakdown, stick around.<br /><br />Turkey day is coming up and whether the biggest turkey distributors are ready for COVID-times is up for debate. Smaller family gatherings mean a surge in sales of smaller-sized turkeys, right? Or, are people going to buy full-sized turkeys regardless of who's coming to Thanksgiving dinner? For all of these stories and more, stay until the end!<br /><br />Articles Mentioned:<br />Instagram To Pay Publishers: <a href="https://bit.ly/3lW36ni" rel="noopener">https://bit.ly/3lW36ni</a><br />Spotify Ads Breakdown: <a href="https://bit.ly/2INgAne" rel="noopener">https://bit.ly/2INgAne</a><br />Home Depot Sales: <a href="https://reut.rs/2UGySsM" rel="noopener">https://reut.rs/2UGySsM</a><br />Lowes Sales: <a href="https://cnb.cx/36LtKsV" rel="noopener">https://cnb.cx/36LtKsV</a><br />Instagram Content Takedown: <a href="https://bit.ly/2KmSfoP" rel="noopener">https://bit.ly/2KmSfoP</a><br />Big Amazon Meets Pharma: <a href="https://cnb.cx/32UteaI" rel="noopener">https://cnb.cx/32UteaI</a><br />Turkey Day News: <a href="https://bit.ly/2UCdEMD" rel="noopener">https://bit.ly/2UCdEMD</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/42050081</guid><pubDate>Thu, 19 Nov 2020 10:00:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/42050081/ofrecord_11182020_mixdown_final.mp3" length="55416391" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/13 - 11/19

Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 39 minutes or less.

Top Stories:
Spotify...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/13 - 11/19<br /><br />Matt, Joe, and Rebecca are all in the studio this week so get ready for all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 39 minutes or less.<br /><br />Top Stories:<br />Spotify keeps getting bigger in the audio world, and their latest acquisition seems to add to their empire. From this segment, we dive into Spotify's ad platform and how it compares to other platforms. Want to hear what ad buyers go through for their clients, tune in!<br /><br />Amazon is getting into the pharma game, and you know what that means - your prescriptions could soon be delivered to your door. Will it be online only, or will there be physical storefronts too? For the whole breakdown, stick around.<br /><br />Turkey day is coming up and whether the biggest turkey distributors are ready for COVID-times is up for debate. Smaller family gatherings mean a surge in sales of smaller-sized turkeys, right? Or, are people going to buy full-sized turkeys regardless of who's coming to Thanksgiving dinner? For all of these stories and more, stay until the end!<br /><br />Articles Mentioned:<br />Instagram To Pay Publishers: <a href="https://bit.ly/3lW36ni" rel="noopener">https://bit.ly/3lW36ni</a><br />Spotify Ads Breakdown: <a href="https://bit.ly/2INgAne" rel="noopener">https://bit.ly/2INgAne</a><br />Home Depot Sales: <a href="https://reut.rs/2UGySsM" rel="noopener">https://reut.rs/2UGySsM</a><br />Lowes Sales: <a href="https://cnb.cx/36LtKsV" rel="noopener">https://cnb.cx/36LtKsV</a><br />Instagram Content Takedown: <a href="https://bit.ly/2KmSfoP" rel="noopener">https://bit.ly/2KmSfoP</a><br />Big Amazon Meets Pharma: <a href="https://cnb.cx/32UteaI" rel="noopener">https://cnb.cx/32UteaI</a><br />Turkey Day News: <a href="https://bit.ly/2UCdEMD" rel="noopener">https://bit.ly/2UCdEMD</a>]]></itunes:summary><itunes:duration>2309</itunes:duration><itunes:keywords>acquisition,ads,advertising,amazon,covid,digital,facebook,homedepot,instagram,lowes,marketing,megaphone,pharma,publishers,sales,spotify,tech,thanksgiving,turkey,turkeys</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>I'm Gonna Be Bow On A Car Rich | Weekly Digital Marketing Update 11/12</title><link>https://www.spreaker.com/episode/i-m-gonna-be-bow-on-a-car-rich-weekly-digital-marketing-update-11-12--41927239</link><description><![CDATA[Digital Ad Market Update: 11/6 - 11/12 2020<br /><br />Matt, Joe, and return guest Jack give you the breakdown on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 42 minutes or less.<br /><br />Top Stories:<br />Four Seasons is not just a luxury hotel where press conferences can take place. It's also a landscaping business where press conferences actually take place. For the whole Trump administration mishap, tune in!<br /><br />The holidays are quickly approaching, and in this segment, we're going over some of the most memorable holiday commercials. Stick around for the nostalgia and a review of some of these questionable ads.<br /><br />The holidays might look different this year, but some trends are already emerging. From guilt-giving to ambient ad experiences. For all of this and more, stay until the end!<br /><br />Articles Mentioned:<br />Comcast & Walmart Deal: <a href="https://on.wsj.com/32zWX8Y" rel="noopener">https://on.wsj.com/32zWX8Y</a> <br />Outdoor Heater Craze: <a href="https://on.ft.com/2IvIQtT" rel="noopener">https://on.ft.com/2IvIQtT</a> <br />Four Seasons Total Landscaping: <a href="https://bit.ly/38vrf0p" rel="noopener">https://bit.ly/38vrf0p</a><br />Coca Cola Holiday Ad: <a href="https://bit.ly/32BiqhJ" rel="noopener">https://bit.ly/32BiqhJ</a><br />Best Holiday Commercials: <a href="https://bit.ly/2IjFmLH" rel="noopener">https://bit.ly/2IjFmLH</a> <br />Guilt-Giving: <a href="https://bit.ly/3nftEQL" rel="noopener">https://bit.ly/3nftEQL</a><br />Ron Swanson Lagavulin Ad: <a href="https://youtu.be/MPY_EuvimH0" rel="noopener">https://youtu.be/MPY_EuvimH0</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41927239</guid><pubDate>Thu, 12 Nov 2020 10:00:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/41927239/ofrecord11102020_mixdown_final.mp3" length="60486343" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/6 - 11/12 2020

Matt, Joe, and return guest Jack give you the breakdown on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 42 minutes or less.

Top Stories:
Four Seasons is...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/6 - 11/12 2020<br /><br />Matt, Joe, and return guest Jack give you the breakdown on all the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 42 minutes or less.<br /><br />Top Stories:<br />Four Seasons is not just a luxury hotel where press conferences can take place. It's also a landscaping business where press conferences actually take place. For the whole Trump administration mishap, tune in!<br /><br />The holidays are quickly approaching, and in this segment, we're going over some of the most memorable holiday commercials. Stick around for the nostalgia and a review of some of these questionable ads.<br /><br />The holidays might look different this year, but some trends are already emerging. From guilt-giving to ambient ad experiences. For all of this and more, stay until the end!<br /><br />Articles Mentioned:<br />Comcast & Walmart Deal: <a href="https://on.wsj.com/32zWX8Y" rel="noopener">https://on.wsj.com/32zWX8Y</a> <br />Outdoor Heater Craze: <a href="https://on.ft.com/2IvIQtT" rel="noopener">https://on.ft.com/2IvIQtT</a> <br />Four Seasons Total Landscaping: <a href="https://bit.ly/38vrf0p" rel="noopener">https://bit.ly/38vrf0p</a><br />Coca Cola Holiday Ad: <a href="https://bit.ly/32BiqhJ" rel="noopener">https://bit.ly/32BiqhJ</a><br />Best Holiday Commercials: <a href="https://bit.ly/2IjFmLH" rel="noopener">https://bit.ly/2IjFmLH</a> <br />Guilt-Giving: <a href="https://bit.ly/3nftEQL" rel="noopener">https://bit.ly/3nftEQL</a><br />Ron Swanson Lagavulin Ad: <a href="https://youtu.be/MPY_EuvimH0" rel="noopener">https://youtu.be/MPY_EuvimH0</a>]]></itunes:summary><itunes:duration>2520</itunes:duration><itunes:keywords>biden,budweiser,campbell,christmas,cnn,comcast,commercials,flatscreentv,fourseasons,fox,guiltgiving,hershey,mnms,ott,publix,ronswanson,trump,walmart</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Mr. DNA Breadstick Supplying You With Unlimited Salad | Weekly Digital Marketing Update 11/5</title><link>https://www.spreaker.com/episode/mr-dna-breadstick-supplying-you-with-unlimited-salad-weekly-digital-marketing-update-11-5--41815779</link><description><![CDATA[Digital Ad Market Update: 10/29 - 11/5<br /><br />Matt and Joe bring in special guest Jack this week since Rebecca is out of office. Tune in to hear everything Of Record. All in 38 minutes or less.<br /><br />Top Stories:<br />Netflix prices go up slightly... thanks, password sharers. From this story, we branched off into bundle-talk. Want to know the future of bundles? Stick around for the whole scoop.<br /><br />Q3 earnings reports are out, and unsurprisingly big tech gets bigger. Who would've thought — we definitely called it. Want to know our prediction for Q4 with a possible Black Friday cancellation? Tune in to find out.<br /><br />Dunkin' isn't trying to be like Starbucks, and it just might work for them. Appealing to a younger generation and stepping away from Starbucks' artisanal vibe is where it starts. For the whole breakdown, stay till the end.<br /><br />Articles Mentioned:<br />Netflix Prices Rise: <a href="https://bit.ly/2U1iRgo" rel="noopener">https://bit.ly/2U1iRgo</a> <br />Q3 Earnings: <a href="https://bit.ly/32djNTy" rel="noopener">https://bit.ly/32djNTy</a><br />The Future of Dunkin': <a href="https://bloom.bg/38hkDTg" rel="noopener">https://bloom.bg/38hkDTg</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41815779</guid><pubDate>Thu, 05 Nov 2020 21:27:21 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/41815779/news11052020_mixdown_final.mp3" length="53450589" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/29 - 11/5

Matt and Joe bring in special guest Jack this week since Rebecca is out of office. Tune in to hear everything Of Record. All in 38 minutes or less.

Top Stories:
Netflix prices go up slightly... thanks, password...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/29 - 11/5<br /><br />Matt and Joe bring in special guest Jack this week since Rebecca is out of office. Tune in to hear everything Of Record. All in 38 minutes or less.<br /><br />Top Stories:<br />Netflix prices go up slightly... thanks, password sharers. From this story, we branched off into bundle-talk. Want to know the future of bundles? Stick around for the whole scoop.<br /><br />Q3 earnings reports are out, and unsurprisingly big tech gets bigger. Who would've thought — we definitely called it. Want to know our prediction for Q4 with a possible Black Friday cancellation? Tune in to find out.<br /><br />Dunkin' isn't trying to be like Starbucks, and it just might work for them. Appealing to a younger generation and stepping away from Starbucks' artisanal vibe is where it starts. For the whole breakdown, stay till the end.<br /><br />Articles Mentioned:<br />Netflix Prices Rise: <a href="https://bit.ly/2U1iRgo" rel="noopener">https://bit.ly/2U1iRgo</a> <br />Q3 Earnings: <a href="https://bit.ly/32djNTy" rel="noopener">https://bit.ly/32djNTy</a><br />The Future of Dunkin': <a href="https://bloom.bg/38hkDTg" rel="noopener">https://bloom.bg/38hkDTg</a>]]></itunes:summary><itunes:duration>2227</itunes:duration><itunes:keywords>amazon,automation,bigtech,blackfriday,bundles,dunkin',earningsreports,election,google,nbc,netflix,q3,robots,starbucks,tesla,tiktok</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Moral Flexing | Weekly Digital Marketing Update 10/29</title><link>https://www.spreaker.com/episode/moral-flexing-weekly-digital-marketing-update-10-29--41692864</link><description><![CDATA[Digital Ad Market Update: 10/23 - 10/29 2020<br /><br />Matt, Joe, and Rebecca are here to breakdown the latest marketing, tech, and culture news to keep you up to date on everything Of Record. All in 44 minutes or less.<br /><br />Top Stories:<br />Quibi, the short-form vertical video streaming subscription service, shuts down unsurprisingly. We discuss why the company failed and dive into another company that flies under the radar but has consistent success.<br /><br />If you've been on Facebook or Instagram lately, the reminders to register to vote or get a flu vaccination have been nonstop. The upcoming election has put Facebook in a tizzy, and this past week, it has spilled over onto advertisers who had to scramble to push last-minute ads before Facebook's political ad ban. For the whole breakdown, stick around.<br /><br />Section 230 of the Communications Decency Act is a recurring topic of national discussion due to censorship issues on social platforms amid the presidential election. The debate grinds down to whether companies like Facebook are deemed publishers or platforms. If deemed publishers, they control the national conversation, and if platforms, they shouldn't be able to censor any content. For the whole discussion, stay till the end.<br /><br />Articles Mentioned:<br />Quibi Dies: <a href="https://cnb.cx/37WAhD4" rel="noopener">https://cnb.cx/37WAhD4</a><br />Bing Survives: <a href="https://bloom.bg/35IPtB3" rel="noopener">https://bloom.bg/35IPtB3</a><br />Life Hack - Turn Off Voting Reminders: <a href="https://bit.ly/3mAwsYB" rel="noopener">https://bit.ly/3mAwsYB</a><br />Advertisers Scramble For FB Ad Ban: <a href="https://on.wsj.com/3kDtrGi" rel="noopener">https://on.wsj.com/3kDtrGi</a><br />Fb Ad Ban Hiccups: <a href="https://wapo.st/3oEq7gG" rel="noopener">https://wapo.st/3oEq7gG</a><br />Trump Ad Sneaks Through FB Ad Rules: <a href="https://cnb.cx/2HGhkcU" rel="noopener">https://cnb.cx/2HGhkcU</a><br />Trump Campaign STILL Ad: <a href="https://bit.ly/2JbeddD" rel="noopener">https://bit.ly/2JbeddD</a><br />Twitter's Vijaya Gadde: <a href="https://politi.co/3e2bUoM" rel="noopener">https://politi.co/3e2bUoM</a><br />Conservatives Crying Censorship: <a href="https://politi.co/3oDDAF8" rel="noopener">https://politi.co/3oDDAF8</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41692864</guid><pubDate>Thu, 29 Oct 2020 09:00:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/41692864/ofrecord10282020_mixdown_final.mp3" length="62609498" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/23 - 10/29 2020

Matt, Joe, and Rebecca are here to breakdown the latest marketing, tech, and culture news to keep you up to date on everything Of Record. All in 44 minutes or less.

Top Stories:
Quibi, the short-form...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/23 - 10/29 2020<br /><br />Matt, Joe, and Rebecca are here to breakdown the latest marketing, tech, and culture news to keep you up to date on everything Of Record. All in 44 minutes or less.<br /><br />Top Stories:<br />Quibi, the short-form vertical video streaming subscription service, shuts down unsurprisingly. We discuss why the company failed and dive into another company that flies under the radar but has consistent success.<br /><br />If you've been on Facebook or Instagram lately, the reminders to register to vote or get a flu vaccination have been nonstop. The upcoming election has put Facebook in a tizzy, and this past week, it has spilled over onto advertisers who had to scramble to push last-minute ads before Facebook's political ad ban. For the whole breakdown, stick around.<br /><br />Section 230 of the Communications Decency Act is a recurring topic of national discussion due to censorship issues on social platforms amid the presidential election. The debate grinds down to whether companies like Facebook are deemed publishers or platforms. If deemed publishers, they control the national conversation, and if platforms, they shouldn't be able to censor any content. For the whole discussion, stay till the end.<br /><br />Articles Mentioned:<br />Quibi Dies: <a href="https://cnb.cx/37WAhD4" rel="noopener">https://cnb.cx/37WAhD4</a><br />Bing Survives: <a href="https://bloom.bg/35IPtB3" rel="noopener">https://bloom.bg/35IPtB3</a><br />Life Hack - Turn Off Voting Reminders: <a href="https://bit.ly/3mAwsYB" rel="noopener">https://bit.ly/3mAwsYB</a><br />Advertisers Scramble For FB Ad Ban: <a href="https://on.wsj.com/3kDtrGi" rel="noopener">https://on.wsj.com/3kDtrGi</a><br />Fb Ad Ban Hiccups: <a href="https://wapo.st/3oEq7gG" rel="noopener">https://wapo.st/3oEq7gG</a><br />Trump Ad Sneaks Through FB Ad Rules: <a href="https://cnb.cx/2HGhkcU" rel="noopener">https://cnb.cx/2HGhkcU</a><br />Trump Campaign STILL Ad: <a href="https://bit.ly/2JbeddD" rel="noopener">https://bit.ly/2JbeddD</a><br />Twitter's Vijaya Gadde: <a href="https://politi.co/3e2bUoM" rel="noopener">https://politi.co/3e2bUoM</a><br />Conservatives Crying Censorship: <a href="https://politi.co/3oDDAF8" rel="noopener">https://politi.co/3oDDAF8</a>]]></itunes:summary><itunes:duration>2608</itunes:duration><itunes:keywords>ads,advertising,biden,bing,censorship,election,facebook,fcc,marketing,platform,polls,publisher,quibi,reminders,section230,tech,trump,twitter,vijayagadde,voting</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Noods &amp; Sticky Screens | Weekly Digital Marketing Update 10/22</title><link>https://www.spreaker.com/episode/noods-sticky-screens-weekly-digital-marketing-update-10-22--41580318</link><description><![CDATA[Digital Ad Market Update: 10/16 - 10/22 2020<br /><br />Matt, Joe, and Rebecca give you a breakdown of the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 44 minutes or less.<br /><br />Top Stories:<br />The Richards Group is losing clients left and right after news broke out that the agency's founder Stan Richards made some problematic statements causing them to lose their first major client, Motel 6. For our opinion on how the Richards Group could navigate through this PR nightmare, tune in. <br /><br />The FCC is making moves on Section 230 of the Communications Act, and it involves social media platforms and their broad legal immunity in regards to content posted by the platform's users. For the whole scoop, stick around.<br /><br />Coca-Cola Freestyle machines are despised deeply by hosts Matt and Joe, and they are not afraid to voice why. Coca Cola Freestyle machine's new covid safety measures throw a wrench into the equation. Listen in for the whole rant. <br /><br />Articles Mentioned:<br />WPP PLC Hungry For Acquisitions: <a href="https://bit.ly/31u0wNt" rel="noopener">https://bit.ly/31u0wNt</a><br />Richards Group Freefall Continues: <a href="https://bit.ly/37syXHV" rel="noopener">https://bit.ly/37syXHV</a><br />FCC Moves on Section 230: <a href="https://bit.ly/3kjYDKp" rel="noopener">https://bit.ly/3kjYDKp</a><br />Kraft Sends Noods: <a href="https://bit.ly/2ThMeuQ" rel="noopener">https://bit.ly/2ThMeuQ</a> <br />Contactless Soda: <a href="https://bit.ly/37t7wOn" rel="noopener">https://bit.ly/37t7wOn</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41580318</guid><pubDate>Thu, 22 Oct 2020 09:00:10 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/41580318/ofrecord10202020_mixdown_final.mp3" length="62312959" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/16 - 10/22 2020

Matt, Joe, and Rebecca give you a breakdown of the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 44 minutes or less.

Top Stories:
The Richards Group is losing...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/16 - 10/22 2020<br /><br />Matt, Joe, and Rebecca give you a breakdown of the latest marketing, culture, and tech news. Tune in to hear everything Of Record. All in 44 minutes or less.<br /><br />Top Stories:<br />The Richards Group is losing clients left and right after news broke out that the agency's founder Stan Richards made some problematic statements causing them to lose their first major client, Motel 6. For our opinion on how the Richards Group could navigate through this PR nightmare, tune in. <br /><br />The FCC is making moves on Section 230 of the Communications Act, and it involves social media platforms and their broad legal immunity in regards to content posted by the platform's users. For the whole scoop, stick around.<br /><br />Coca-Cola Freestyle machines are despised deeply by hosts Matt and Joe, and they are not afraid to voice why. Coca Cola Freestyle machine's new covid safety measures throw a wrench into the equation. Listen in for the whole rant. <br /><br />Articles Mentioned:<br />WPP PLC Hungry For Acquisitions: <a href="https://bit.ly/31u0wNt" rel="noopener">https://bit.ly/31u0wNt</a><br />Richards Group Freefall Continues: <a href="https://bit.ly/37syXHV" rel="noopener">https://bit.ly/37syXHV</a><br />FCC Moves on Section 230: <a href="https://bit.ly/3kjYDKp" rel="noopener">https://bit.ly/3kjYDKp</a><br />Kraft Sends Noods: <a href="https://bit.ly/2ThMeuQ" rel="noopener">https://bit.ly/2ThMeuQ</a> <br />Contactless Soda: <a href="https://bit.ly/37t7wOn" rel="noopener">https://bit.ly/37t7wOn</a>]]></itunes:summary><itunes:duration>2596</itunes:duration><itunes:keywords>acquisitions,cocacola,culture,facebook,fcc,google,heb,homedepot,kraft,marketing,motel6,noods,richardsgroup,section230,sodamachines,tech,wpp</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Positivity Underworld | Weekly Digital Marketing Update 10/15</title><link>https://www.spreaker.com/episode/positivity-underworld-weekly-digital-marketing-update-10-15--41461370</link><description><![CDATA[Digital Ad Market Update: 10/8 - 10/15 2020<br /><br />Matt, Joe, and Rebecca are here to discuss the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.<br /><br />Top Stories:<br />Yelp unveils a new feature where businesses accused of racist behavior will get a warning on their page. Before that happens, a credible news source must cover the claim. Only then would said business get a scarlet exclamation on their page. Want to hear our take on the issue? Tune in!<br /><br />Motel 6 recently dropped their long time marketing partner, Richards Group, after the man behind the slogan "We'll leave the light on for you," Stan Richards, rejected an ad because it did not represent the clientele of Motel 6. He, of course, said this in a much more inflammatory nature, inadvertently offending many. For the whole story, stick around.<br /><br />Apple recently had an unveiling event called "Hi, Speed." The event highlighted Apple's latest series of devices or 'slight upgrades' as some people call them. We ask the big questions: Is Apple staking too much on phones? What's next, Tim Cook?<br /><br />Articles Mentioned:<br />Yelp's Anti-Racist Measures: <a href="https://bit.ly/2SWsHQs" rel="noopener">https://bit.ly/2SWsHQs</a> <br />Motel 6 Fires Richards Group: <a href="https://bit.ly/3lE873A" rel="noopener">https://bit.ly/3lE873A</a> <br />Fleetwood Mac and Cranberry Juice Meme: <a href="https://bit.ly/3lLM2jt" rel="noopener">https://bit.ly/3lLM2jt</a> <br />The Potato Worker Behind the Meme: <a href="https://n.pr/3k0AUia" rel="noopener">https://n.pr/3k0AUia</a> <br />Holiday Season Shopping Forecast: <a href="https://bit.ly/2GZkMit" rel="noopener">https://bit.ly/2GZkMit</a> <br />Apple the One Trick Pony?: <a href="https://apple.co/3dtWdWV" rel="noopener">https://apple.co/3dtWdWV</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41461370</guid><pubDate>Thu, 15 Oct 2020 09:00:18 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/41461370/ofrecord10142020_mixdown_final.mp3" length="64340724" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/8 - 10/15 2020

Matt, Joe, and Rebecca are here to discuss the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.

Top Stories:
Yelp unveils a new feature where...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/8 - 10/15 2020<br /><br />Matt, Joe, and Rebecca are here to discuss the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.<br /><br />Top Stories:<br />Yelp unveils a new feature where businesses accused of racist behavior will get a warning on their page. Before that happens, a credible news source must cover the claim. Only then would said business get a scarlet exclamation on their page. Want to hear our take on the issue? Tune in!<br /><br />Motel 6 recently dropped their long time marketing partner, Richards Group, after the man behind the slogan "We'll leave the light on for you," Stan Richards, rejected an ad because it did not represent the clientele of Motel 6. He, of course, said this in a much more inflammatory nature, inadvertently offending many. For the whole story, stick around.<br /><br />Apple recently had an unveiling event called "Hi, Speed." The event highlighted Apple's latest series of devices or 'slight upgrades' as some people call them. We ask the big questions: Is Apple staking too much on phones? What's next, Tim Cook?<br /><br />Articles Mentioned:<br />Yelp's Anti-Racist Measures: <a href="https://bit.ly/2SWsHQs" rel="noopener">https://bit.ly/2SWsHQs</a> <br />Motel 6 Fires Richards Group: <a href="https://bit.ly/3lE873A" rel="noopener">https://bit.ly/3lE873A</a> <br />Fleetwood Mac and Cranberry Juice Meme: <a href="https://bit.ly/3lLM2jt" rel="noopener">https://bit.ly/3lLM2jt</a> <br />The Potato Worker Behind the Meme: <a href="https://n.pr/3k0AUia" rel="noopener">https://n.pr/3k0AUia</a> <br />Holiday Season Shopping Forecast: <a href="https://bit.ly/2GZkMit" rel="noopener">https://bit.ly/2GZkMit</a> <br />Apple the One Trick Pony?: <a href="https://apple.co/3dtWdWV" rel="noopener">https://apple.co/3dtWdWV</a>]]></itunes:summary><itunes:duration>2680</itunes:duration><itunes:keywords>amazon,apple,appleevent,blackfriday,cranberry,cranberryjuice,fleetwoodmac,iphone12,motel6,oceanspray,primeday,racist,richardsgroup,stanrichard,tiktok,viral,yelp</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Deepfakes Meet Voter Activism Meets Virtual Mickey | Weekly Digital Marketing Update 10/7</title><link>https://www.spreaker.com/episode/deepfakes-meet-voter-activism-meets-virtual-mickey-weekly-digital-marketing-update-10-7--41332785</link><description><![CDATA[Digital Ad Market Update: 10/2 - 10/7 2020<br /><br />Matt, Joe, and Rebecca are here to discuss everything Of Record from this past week besides the president getting COVID-19. All in 44 minutes or less.<br /><br />Top Stories:<br />Joaquin Oliver was a student killed in the Parkland shooting. Recently, a video was published that used the power of artificial intelligence to bring his likeness back to life so he could deliver one last message. In this segment, we dive deep into this recurring topic of who owns the rights to someone's voice and face (especially when they have passed away). Tune in for the whole breakdown.<br /><br />Vending machines have been around for a while, but since the start of 2020, there has been a huge uptick in machine operators. We take a look into the industry, the many unique vending machines around the world, and some insights on how to be successful in the market.<br /><br />A new idea for a Disney recurring revenue bundle, or 'rundle' for short, called Disney², involves digital as well as tangible offerings. From early access to digital content to exclusive member-only park events, the rundle may be the ultimate package for the Disney lover. For the whole story, stick around.<br /><br />Articles Mentioned:<br />IG Reels Shopping: <a href="https://bit.ly/30GmL2e" rel="noopener">https://bit.ly/30GmL2e</a> <br />Joaquin Oliver Deepfake: <a href="https://bit.ly/33Dm3Vs" rel="noopener">https://bit.ly/33Dm3Vs</a> <br />Vending Machine Industry: <a href="https://bit.ly/34L7UF5" rel="noopener">https://bit.ly/34L7UF5</a> <br />Disney 'Rundle' Idea: <a href="https://bit.ly/30BiLQj" rel="noopener">https://bit.ly/30BiLQj</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41332785</guid><pubDate>Wed, 07 Oct 2020 09:00:17 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/41332785/news10062020_mixdown_final.mp3" length="62217092" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/2 - 10/7 2020

Matt, Joe, and Rebecca are here to discuss everything Of Record from this past week besides the president getting COVID-19. All in 44 minutes or less.

Top Stories:
Joaquin Oliver was a student killed in the...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/2 - 10/7 2020<br /><br />Matt, Joe, and Rebecca are here to discuss everything Of Record from this past week besides the president getting COVID-19. All in 44 minutes or less.<br /><br />Top Stories:<br />Joaquin Oliver was a student killed in the Parkland shooting. Recently, a video was published that used the power of artificial intelligence to bring his likeness back to life so he could deliver one last message. In this segment, we dive deep into this recurring topic of who owns the rights to someone's voice and face (especially when they have passed away). Tune in for the whole breakdown.<br /><br />Vending machines have been around for a while, but since the start of 2020, there has been a huge uptick in machine operators. We take a look into the industry, the many unique vending machines around the world, and some insights on how to be successful in the market.<br /><br />A new idea for a Disney recurring revenue bundle, or 'rundle' for short, called Disney², involves digital as well as tangible offerings. From early access to digital content to exclusive member-only park events, the rundle may be the ultimate package for the Disney lover. For the whole story, stick around.<br /><br />Articles Mentioned:<br />IG Reels Shopping: <a href="https://bit.ly/30GmL2e" rel="noopener">https://bit.ly/30GmL2e</a> <br />Joaquin Oliver Deepfake: <a href="https://bit.ly/33Dm3Vs" rel="noopener">https://bit.ly/33Dm3Vs</a> <br />Vending Machine Industry: <a href="https://bit.ly/34L7UF5" rel="noopener">https://bit.ly/34L7UF5</a> <br />Disney 'Rundle' Idea: <a href="https://bit.ly/30BiLQj" rel="noopener">https://bit.ly/30BiLQj</a>]]></itunes:summary><itunes:duration>2592</itunes:duration><itunes:keywords>advertising,babyyoda,ballots,bundle,cryptocurrency,deepfakes,disney,disneybundle,elections,facebook,instagram,joaquinoliver,libracoin,marketing,mickey,politicalspending,vending,vendingmachines,vote</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>K-Pop: Soldier Boys With Luv | Weekly Digital Marketing Update 10/1</title><link>https://www.spreaker.com/episode/k-pop-soldier-boys-with-luv-weekly-digital-marketing-update-10-1--41229127</link><description><![CDATA[Digital Ad Market Update: 9/25 - 10/1 2020<br /><br />Matt, Joe, and Rebecca are in the studio to bring you the latest tech, marketing, and culture news. Tune in to hear everything Of Record. All in 40 minutes or less.<br /><br />Top Stories:<br />If you aren't registered to vote yet, then you clearly haven't been on any social media lately. Social media platforms are gearing up for the upcoming Presidential election and the resulting confusion that could arise while waiting to hear the final results. Tune in for more.<br /><br />BTS, a massively popular K-Pop group has now made their debut in Fornite's digital concert venue. We dive deeper into this fastly globalizing music group, their business model - and their military duties? For the whole breakdown, stick around.<br /><br />Joe Rogan, the host of The Joe Rogan Experience podcast, previously handled the guests and content discussed on his show, but after his $100 million deal with Spotify, an undisclosed number of workers are threatening a walkout if they cannot get full editorial control of Joe Rogan's podcast. For our opinion on the matter and the future of the podcast industry, stay until the end of the episode.<br /><br />Articles Mentioned:<br />LinkedIn Stories: <a href="https://bit.ly/2S9Mmfn" rel="noopener">https://bit.ly/2S9Mmfn</a><br />Facebook's Election Safety Measures: <a href="https://bit.ly/3kYOZwP" rel="noopener">https://bit.ly/3kYOZwP</a><br />Facebook's Election Results Handling: <a href="https://politi.co/347xoMm" rel="noopener">https://politi.co/347xoMm</a><br />Google's Election Results Handling: <a href="https://bit.ly/2GlfAoL" rel="noopener">https://bit.ly/2GlfAoL</a><br />Hulu Ads Manager: <a href="https://hulu.tv/34d2hir" rel="noopener">https://hulu.tv/34d2hir</a><br />Fortnite x BTS Crossover: <a href="https://bit.ly/2SeVLlD" rel="noopener">https://bit.ly/2SeVLlD</a><br />Amazon Prime Day Rescheduled: <a href="https://bit.ly/36xFZej" rel="noopener">https://bit.ly/36xFZej</a><br />Joe Rogan Spotify Drama: <a href="https://bit.ly/3kYVgbR" rel="noopener">https://bit.ly/3kYVgbR</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41229127</guid><pubDate>Thu, 01 Oct 2020 09:00:07 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/41229127/news09292020_mixdown_final.mp3" length="57239962" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 9/25 - 10/1 2020

Matt, Joe, and Rebecca are in the studio to bring you the latest tech, marketing, and culture news. Tune in to hear everything Of Record. All in 40 minutes or less.

Top Stories:
If you aren't registered to...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 9/25 - 10/1 2020<br /><br />Matt, Joe, and Rebecca are in the studio to bring you the latest tech, marketing, and culture news. Tune in to hear everything Of Record. All in 40 minutes or less.<br /><br />Top Stories:<br />If you aren't registered to vote yet, then you clearly haven't been on any social media lately. Social media platforms are gearing up for the upcoming Presidential election and the resulting confusion that could arise while waiting to hear the final results. Tune in for more.<br /><br />BTS, a massively popular K-Pop group has now made their debut in Fornite's digital concert venue. We dive deeper into this fastly globalizing music group, their business model - and their military duties? For the whole breakdown, stick around.<br /><br />Joe Rogan, the host of The Joe Rogan Experience podcast, previously handled the guests and content discussed on his show, but after his $100 million deal with Spotify, an undisclosed number of workers are threatening a walkout if they cannot get full editorial control of Joe Rogan's podcast. For our opinion on the matter and the future of the podcast industry, stay until the end of the episode.<br /><br />Articles Mentioned:<br />LinkedIn Stories: <a href="https://bit.ly/2S9Mmfn" rel="noopener">https://bit.ly/2S9Mmfn</a><br />Facebook's Election Safety Measures: <a href="https://bit.ly/3kYOZwP" rel="noopener">https://bit.ly/3kYOZwP</a><br />Facebook's Election Results Handling: <a href="https://politi.co/347xoMm" rel="noopener">https://politi.co/347xoMm</a><br />Google's Election Results Handling: <a href="https://bit.ly/2GlfAoL" rel="noopener">https://bit.ly/2GlfAoL</a><br />Hulu Ads Manager: <a href="https://hulu.tv/34d2hir" rel="noopener">https://hulu.tv/34d2hir</a><br />Fortnite x BTS Crossover: <a href="https://bit.ly/2SeVLlD" rel="noopener">https://bit.ly/2SeVLlD</a><br />Amazon Prime Day Rescheduled: <a href="https://bit.ly/36xFZej" rel="noopener">https://bit.ly/36xFZej</a><br />Joe Rogan Spotify Drama: <a href="https://bit.ly/3kYVgbR" rel="noopener">https://bit.ly/3kYVgbR</a>]]></itunes:summary><itunes:duration>2385</itunes:duration><itunes:keywords>amazon,amazonprimeday,bts,culture,disney,election,espn,facebook,fortnite,google,halloween,hulu,joerogan,jre,linkedin,marketing,president,spotify,tech</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Cancelling Santa &amp; Secret Trick or Treating | Weekly Digital Marketing Update 9/24</title><link>https://www.spreaker.com/episode/cancelling-santa-secret-trick-or-treating-weekly-digital-marketing-update-9-24--41090105</link><description><![CDATA[Digital Ad Market Update 9/18 - 9/24 2020<br /><br />Matt, Joe, and Rebecca take the studio to give you a breakdown of the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.<br /><br />Top Stories:<br />Fake Amazon Prime bike causes a stir in the stock market and news headlines. That's one way to earn media.<br /><br />The NFL brings in a lot of money from advertisements, and with NFL TV rights contracts ending soon, some new players are hopeful to join the market. For the whole breakdown on this ongoing story, stick around.<br /><br />The coronavirus pandemic has affected many people's lives and the events we hold dear. October hasn't started, and already Halloween is on the rocks. Could the latest victim be everyone's favorite shopping holiday, Black Friday? What's next — Santa?<br /><br />Articles Mentioned:<br />Fake Prime Bike: <a href="https://bit.ly/3mPChlA" rel="noopener">https://bit.ly/3mPChlA</a><br />Disney Bundle: <a href="https://bit.ly/3038JHC" rel="noopener">https://bit.ly/3038JHC</a> <br />Disney+ Mulan Viewership: <a href="https://yhoo.it/3mPCWn4" rel="noopener">https://yhoo.it/3mPCWn4</a> <br />NFL TV Rights: <a href="https://cnb.cx/3mMnDvD" rel="noopener">https://cnb.cx/3mMnDvD</a><br />Black Friday Canceled?: <a href="https://bit.ly/2Hv74nX" rel="noopener">https://bit.ly/2Hv74nX</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/41090105</guid><pubDate>Thu, 24 Sep 2020 09:00:09 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/41090105/ofrecord09232020_mixdown_final.mp3" length="65833398" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update 9/18 - 9/24 2020

Matt, Joe, and Rebecca take the studio to give you a breakdown of the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.

Top Stories:
Fake Amazon Prime...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update 9/18 - 9/24 2020<br /><br />Matt, Joe, and Rebecca take the studio to give you a breakdown of the latest marketing, tech, and culture news. Tune in to hear everything Of Record. All in 45 minutes or less.<br /><br />Top Stories:<br />Fake Amazon Prime bike causes a stir in the stock market and news headlines. That's one way to earn media.<br /><br />The NFL brings in a lot of money from advertisements, and with NFL TV rights contracts ending soon, some new players are hopeful to join the market. For the whole breakdown on this ongoing story, stick around.<br /><br />The coronavirus pandemic has affected many people's lives and the events we hold dear. October hasn't started, and already Halloween is on the rocks. Could the latest victim be everyone's favorite shopping holiday, Black Friday? What's next — Santa?<br /><br />Articles Mentioned:<br />Fake Prime Bike: <a href="https://bit.ly/3mPChlA" rel="noopener">https://bit.ly/3mPChlA</a><br />Disney Bundle: <a href="https://bit.ly/3038JHC" rel="noopener">https://bit.ly/3038JHC</a> <br />Disney+ Mulan Viewership: <a href="https://yhoo.it/3mPCWn4" rel="noopener">https://yhoo.it/3mPCWn4</a> <br />NFL TV Rights: <a href="https://cnb.cx/3mMnDvD" rel="noopener">https://cnb.cx/3mMnDvD</a><br />Black Friday Canceled?: <a href="https://bit.ly/2Hv74nX" rel="noopener">https://bit.ly/2Hv74nX</a>]]></itunes:summary><itunes:duration>2743</itunes:duration><itunes:keywords>amazon,blackfriday,bundles,canceled,coronavirus,covid19,culture,disney,football,halloween,marketing,mulan,nfl,prime,primebike,santa,streaming,tech,tenet</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>No Breaks In Your Escapist Pastime | Weekly Digital Marketing Update 9/17</title><link>https://www.spreaker.com/episode/no-breaks-in-your-escapist-pastime-weekly-digital-marketing-update-9-17--40953342</link><description><![CDATA[Digital Ad Market Update: 9/11 - 9/17 2020<br /><br />Matt and Joe are bringing you the latest breakdown of culture, tech, and marketing news. Tune in to stay up to date on everything Of Record. All in 41 minutes or less.<br /><br />Top Stories:<br />Oracle, your favorite mega tech company you don't know exactly what they do, is in the talks to partner with TikTok. Will your data be safe now? Probably not. We discuss our thoughts on the partnership.<br /><br />Gen Z has the reputation of being savvier when it comes to judging misinformation but is this statement true? We give our opinion on the matter. Psst psst, it's a Joe rant.<br /><br />The NFL had an underwhelming start to the season, with some wondering what the franchise plans to do for the future. We discuss the running theories on why ratings are down and give our advice on how to increase viewership.<br /><br />For all of these stories and more, tune in to Of Record.<br /><br />Articles Mentioned:<br />TikTok's Current Cloud Computing Service: <a href="https://bit.ly/33zAZCv" rel="noopener">https://bit.ly/33zAZCv</a> <br />Weather Powered Marketing: <a href="https://bit.ly/3kroqjo" rel="noopener">https://bit.ly/3kroqjo</a> <br />FB's New Brand Safety Guidelines: <a href="https://bit.ly/2ZKUdnD" rel="noopener">https://bit.ly/2ZKUdnD</a> <br />Biden's Buggy Campaign App: <a href="https://tcrn.ch/3koVRTX" rel="noopener">https://tcrn.ch/3koVRTX</a> <br />Youtube Ups Their Ad Attribution Metric: <a href="https://bit.ly/3mrjlJZ" rel="noopener">https://bit.ly/3mrjlJZ</a> <br />Gen-Z Eroding Misinformation: <a href="https://bit.ly/32B9CsA" rel="noopener">https://bit.ly/32B9CsA</a> <br />NFL Ratings: <a href="https://yhoo.it/2ZL0FuR" rel="noopener">https://yhoo.it/2ZL0FuR</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40953342</guid><pubDate>Thu, 17 Sep 2020 12:00:13 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40953342/news09152020_mixdown_final.mp3" length="58593734" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 9/11 - 9/17 2020

Matt and Joe are bringing you the latest breakdown of culture, tech, and marketing news. Tune in to stay up to date on everything Of Record. All in 41 minutes or less.

Top Stories:
Oracle, your favorite...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 9/11 - 9/17 2020<br /><br />Matt and Joe are bringing you the latest breakdown of culture, tech, and marketing news. Tune in to stay up to date on everything Of Record. All in 41 minutes or less.<br /><br />Top Stories:<br />Oracle, your favorite mega tech company you don't know exactly what they do, is in the talks to partner with TikTok. Will your data be safe now? Probably not. We discuss our thoughts on the partnership.<br /><br />Gen Z has the reputation of being savvier when it comes to judging misinformation but is this statement true? We give our opinion on the matter. Psst psst, it's a Joe rant.<br /><br />The NFL had an underwhelming start to the season, with some wondering what the franchise plans to do for the future. We discuss the running theories on why ratings are down and give our advice on how to increase viewership.<br /><br />For all of these stories and more, tune in to Of Record.<br /><br />Articles Mentioned:<br />TikTok's Current Cloud Computing Service: <a href="https://bit.ly/33zAZCv" rel="noopener">https://bit.ly/33zAZCv</a> <br />Weather Powered Marketing: <a href="https://bit.ly/3kroqjo" rel="noopener">https://bit.ly/3kroqjo</a> <br />FB's New Brand Safety Guidelines: <a href="https://bit.ly/2ZKUdnD" rel="noopener">https://bit.ly/2ZKUdnD</a> <br />Biden's Buggy Campaign App: <a href="https://tcrn.ch/3koVRTX" rel="noopener">https://tcrn.ch/3koVRTX</a> <br />Youtube Ups Their Ad Attribution Metric: <a href="https://bit.ly/3mrjlJZ" rel="noopener">https://bit.ly/3mrjlJZ</a> <br />Gen-Z Eroding Misinformation: <a href="https://bit.ly/32B9CsA" rel="noopener">https://bit.ly/32B9CsA</a> <br />NFL Ratings: <a href="https://yhoo.it/2ZL0FuR" rel="noopener">https://yhoo.it/2ZL0FuR</a>]]></itunes:summary><itunes:duration>2441</itunes:duration><itunes:keywords>advertising,biden,cloud,culture,data,facebook,genz,marketing,mask,misinformation,nfl,oracle,tech,tiktok,weather,youtube</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 9/10 | Don't Eat Unjust Fruits</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-9-10-don-t-eat-unjust-fruits--40825757</link><description><![CDATA[Digital Ad Market Update: 9/5 - 9/10 2020<br /><br />Matt, Joe, and Rebecca are bringing you all the latest and greatest marketing, tech, and culture news. Tune in to hear everything that is Of Record. All in 38 minutes or less!<br /><br />Top Stories:<br />Amazon has adopted some new surveillance practices to keep an eye on employees, so we dive deep into the concept of surveillance, how it plays a role in different countries, and possible solutions for a happy medium between freedom and protection.<br /><br />Epic Games' popular videogame Fortnite hopes to make virtual concerts a permanent staple of their platform, which would be fitting with the current state of affairs. In other Epic news, Apple has chosen to countersue Epic Games for breaking some terms and conditions. For the whole story, stick around.<br /><br />The start of the NFL season, amidst the pandemic, has caused some interesting effects on the way popular brands are marketing to viewers. Brands are terrified of cancel culture and will do anything to please consumers - it's too late for fruit.<br /><br />For all of these stories and more, tune in to Of Record.<br /><br />Articles Mentioned:<br />Big Brother Amazon: <a href="https://bit.ly/3k6K38M" rel="noopener">https://bit.ly/3k6K38M</a><br />WeChat or CCP Chat?: <a href="https://nyti.ms/2FlAt2P" rel="noopener">https://nyti.ms/2FlAt2P</a><br />Biden Campaign Ads: <a href="https://bit.ly/33ko6MH" rel="noopener">https://bit.ly/33ko6MH</a><br />Fortnite Concerts: <a href="https://bit.ly/35nwCNp" rel="noopener">https://bit.ly/35nwCNp</a><br />Facebook Ad Capping: <a href="https://bit.ly/3ijSux0" rel="noopener">https://bit.ly/3ijSux0</a><br />TikTok Full Steam Ahead: <a href="https://bit.ly/3iegVvE" rel="noopener">https://bit.ly/3iegVvE</a><br />NFL Marketing: <a href="https://bit.ly/2DNW4At" rel="noopener">https://bit.ly/2DNW4At</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40825757</guid><pubDate>Thu, 10 Sep 2020 20:19:31 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40825757/news09102020_mixdown_final.mp3" length="53724313" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 9/5 - 9/10 2020

Matt, Joe, and Rebecca are bringing you all the latest and greatest marketing, tech, and culture news. Tune in to hear everything that is Of Record. All in 38 minutes or less!

Top Stories:
Amazon has adopted...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 9/5 - 9/10 2020<br /><br />Matt, Joe, and Rebecca are bringing you all the latest and greatest marketing, tech, and culture news. Tune in to hear everything that is Of Record. All in 38 minutes or less!<br /><br />Top Stories:<br />Amazon has adopted some new surveillance practices to keep an eye on employees, so we dive deep into the concept of surveillance, how it plays a role in different countries, and possible solutions for a happy medium between freedom and protection.<br /><br />Epic Games' popular videogame Fortnite hopes to make virtual concerts a permanent staple of their platform, which would be fitting with the current state of affairs. In other Epic news, Apple has chosen to countersue Epic Games for breaking some terms and conditions. For the whole story, stick around.<br /><br />The start of the NFL season, amidst the pandemic, has caused some interesting effects on the way popular brands are marketing to viewers. Brands are terrified of cancel culture and will do anything to please consumers - it's too late for fruit.<br /><br />For all of these stories and more, tune in to Of Record.<br /><br />Articles Mentioned:<br />Big Brother Amazon: <a href="https://bit.ly/3k6K38M" rel="noopener">https://bit.ly/3k6K38M</a><br />WeChat or CCP Chat?: <a href="https://nyti.ms/2FlAt2P" rel="noopener">https://nyti.ms/2FlAt2P</a><br />Biden Campaign Ads: <a href="https://bit.ly/33ko6MH" rel="noopener">https://bit.ly/33ko6MH</a><br />Fortnite Concerts: <a href="https://bit.ly/35nwCNp" rel="noopener">https://bit.ly/35nwCNp</a><br />Facebook Ad Capping: <a href="https://bit.ly/3ijSux0" rel="noopener">https://bit.ly/3ijSux0</a><br />TikTok Full Steam Ahead: <a href="https://bit.ly/3iegVvE" rel="noopener">https://bit.ly/3iegVvE</a><br />NFL Marketing: <a href="https://bit.ly/2DNW4At" rel="noopener">https://bit.ly/2DNW4At</a>]]></itunes:summary><itunes:duration>2238</itunes:duration><itunes:keywords>ads,advertising,amazon,apple,beer,biden,bigbrother,brands,cancelculture,ccp,dole,epicgames,fortnite,marketing,nfl,pandemic,surveillance,tiktok,vaynermedia,wechat</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 9/3 | No Reset In This Reality</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-9-3-no-reset-in-this-reality--40685053</link><description><![CDATA[Digital Ad Market Update: 8/28 - 9/3 2020<br /><br />Joe and Rebecca are in the studio to breakdown all the latest marketing, tech, and culture news. We promise it's not all political! All in 34 minutes or less.<br /><br />Top Stories:<br />Joe Biden is making his mark among younger generations. One of such ways is through a hit-videogame called Animal Crossing. Could marketing in these digital frontiers be the next wave?<br /><br />DNC and RNC ratings are down from previous years. It seems people may know who they're voting for already, so these glorified infomercials are carrying less weight. For more political news, tune in.<br /><br />With COVID-19 making online shopping more convenient, stores are figuring out new ways to get people back to their physical storefronts that were previously collecting dust. To hear more, stick around.<br /><br />Articles Mentioned:<br />Biden On Animal Crossing: <a href="https://bit.ly/2Z4Bras" rel="noopener">https://bit.ly/2Z4Bras</a> <br />New Ways to Measure Sports: <a href="https://bit.ly/2EYMAD1" rel="noopener">https://bit.ly/2EYMAD1</a><br />RNC and DNC Ratings Are Down: <a href="https://bit.ly/3hVyZe0" rel="noopener">https://bit.ly/3hVyZe0</a><br />Zuckerberg's New Political Rules: <a href="https://on.wsj.com/2EWBE8L" rel="noopener">https://on.wsj.com/2EWBE8L</a> <br />Google Censoring: <a href="https://bit.ly/3jWhnzl" rel="noopener">https://bit.ly/3jWhnzl</a> <br />D'Amelio Dunkin' Drink: <a href="https://bit.ly/354Cew8" rel="noopener">https://bit.ly/354Cew8</a> <br />Contactless Shopping: <a href="https://bit.ly/2Gph8hv" rel="noopener">https://bit.ly/2Gph8hv</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40685053</guid><pubDate>Thu, 03 Sep 2020 21:14:09 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40685053/news09032020multitrackmixdown_final.mp3" length="47974608" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/28 - 9/3 2020

Joe and Rebecca are in the studio to breakdown all the latest marketing, tech, and culture news. We promise it's not all political! All in 34 minutes or less.

Top Stories:
Joe Biden is making his mark among...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/28 - 9/3 2020<br /><br />Joe and Rebecca are in the studio to breakdown all the latest marketing, tech, and culture news. We promise it's not all political! All in 34 minutes or less.<br /><br />Top Stories:<br />Joe Biden is making his mark among younger generations. One of such ways is through a hit-videogame called Animal Crossing. Could marketing in these digital frontiers be the next wave?<br /><br />DNC and RNC ratings are down from previous years. It seems people may know who they're voting for already, so these glorified infomercials are carrying less weight. For more political news, tune in.<br /><br />With COVID-19 making online shopping more convenient, stores are figuring out new ways to get people back to their physical storefronts that were previously collecting dust. To hear more, stick around.<br /><br />Articles Mentioned:<br />Biden On Animal Crossing: <a href="https://bit.ly/2Z4Bras" rel="noopener">https://bit.ly/2Z4Bras</a> <br />New Ways to Measure Sports: <a href="https://bit.ly/2EYMAD1" rel="noopener">https://bit.ly/2EYMAD1</a><br />RNC and DNC Ratings Are Down: <a href="https://bit.ly/3hVyZe0" rel="noopener">https://bit.ly/3hVyZe0</a><br />Zuckerberg's New Political Rules: <a href="https://on.wsj.com/2EWBE8L" rel="noopener">https://on.wsj.com/2EWBE8L</a> <br />Google Censoring: <a href="https://bit.ly/3jWhnzl" rel="noopener">https://bit.ly/3jWhnzl</a> <br />D'Amelio Dunkin' Drink: <a href="https://bit.ly/354Cew8" rel="noopener">https://bit.ly/354Cew8</a> <br />Contactless Shopping: <a href="https://bit.ly/2Gph8hv" rel="noopener">https://bit.ly/2Gph8hv</a>]]></itunes:summary><itunes:duration>1999</itunes:duration><itunes:keywords>ads,advertising,animalcrossing,biden,censoring,covid,d'amelio,dnc,dunkin,facebook,google,industry,marketing,news,nielsen,rnc,shopping,sports,tech,trump</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 8/27 | Click Your Metal Heels Together Three Times, Joe</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-8-27-click-your-metal-heels-together-three-times-joe--40506459</link><description><![CDATA[Digital Ad Market Update: 8/21 - 8/27 2020<br /><br />Matt, Joe, and Rebecca are in the studio to bring you all the latest marketing, tech, and culture news. All in 36 minutes or less.<br /><br />Top Stories:<br />TikTok challenges the Trump Administration order to ban transactions of their app & Epic Games challenges Apple about having their flagship videogame Fortnite removed from the app store. We chime in on what's likely to happen in these monumental cases.<br /><br />The pumpkin spice industrial complex is bigger than you think, and it's coming to you earlier this year. We talk about what this means.<br /><br />Big box stores are having a banner year during COVID-19, and with the upcoming holiday season, it's clear who will be getting most of the revenue share. Tune in for more.<br /><br />Articles Mentioned:<br />TikTok Vs. Trump: <a href="https://cnb.cx/3hyfY10" rel="noopener">https://cnb.cx/3hyfY10</a><br />Facebook To Stop Political Ads? : <a href="https://reut.rs/3jg2GXk" rel="noopener">https://reut.rs/3jg2GXk</a> <br />Epic Vs. Apple: <a href="https://cnb.cx/32svWDB" rel="noopener">https://cnb.cx/32svWDB</a> <br />Pumpkin Spice Season: <a href="https://bit.ly/3hxowVD" rel="noopener">https://bit.ly/3hxowVD</a> <br />Box Stores Booming: <a href="https://cnb.cx/34DgpUa" rel="noopener">https://cnb.cx/34DgpUa</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40506459</guid><pubDate>Thu, 27 Aug 2020 09:00:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40506459/ofrecord08252020_mixdown_final.mp3" length="51506150" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/21 - 8/27 2020

Matt, Joe, and Rebecca are in the studio to bring you all the latest marketing, tech, and culture news. All in 36 minutes or less.

Top Stories:
TikTok challenges the Trump Administration order to ban...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/21 - 8/27 2020<br /><br />Matt, Joe, and Rebecca are in the studio to bring you all the latest marketing, tech, and culture news. All in 36 minutes or less.<br /><br />Top Stories:<br />TikTok challenges the Trump Administration order to ban transactions of their app & Epic Games challenges Apple about having their flagship videogame Fortnite removed from the app store. We chime in on what's likely to happen in these monumental cases.<br /><br />The pumpkin spice industrial complex is bigger than you think, and it's coming to you earlier this year. We talk about what this means.<br /><br />Big box stores are having a banner year during COVID-19, and with the upcoming holiday season, it's clear who will be getting most of the revenue share. Tune in for more.<br /><br />Articles Mentioned:<br />TikTok Vs. Trump: <a href="https://cnb.cx/3hyfY10" rel="noopener">https://cnb.cx/3hyfY10</a><br />Facebook To Stop Political Ads? : <a href="https://reut.rs/3jg2GXk" rel="noopener">https://reut.rs/3jg2GXk</a> <br />Epic Vs. Apple: <a href="https://cnb.cx/32svWDB" rel="noopener">https://cnb.cx/32svWDB</a> <br />Pumpkin Spice Season: <a href="https://bit.ly/3hxowVD" rel="noopener">https://bit.ly/3hxowVD</a> <br />Box Stores Booming: <a href="https://cnb.cx/34DgpUa" rel="noopener">https://cnb.cx/34DgpUa</a>]]></itunes:summary><itunes:duration>2146</itunes:duration><itunes:keywords>advertising,amazon,apple,boxstores,culture,epicgames,facebook,fortnite,industry,marketing,news,pumpkin,pumpkinspice,target,tech,tiktok,trump</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 8/20 | Great Memes Bad Seltzer</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-8-20-great-memes-bad-seltzer--40420304</link><description><![CDATA[Digital Ad Market Update: 8/14 - 8/20 2020<br /><br />Joe and Rebecca are in the studio this week to breakdown the latest tech, marketing, and culture news. All in XX minutes or less.<br /><br />Top Stories:<br />Bud Light, the same brand that coined the term crispy boys, is now looking for someone to fill a new position in their seltzer department called Chief Meme Officer. Think you have what it takes, tune in for more details. And no, how fast you can pound a seltzer is not requested on your resume.<br /><br />The secret service is confirmed to have pulled a sneaky on us all by purchasing location data from an app-based product called Location X. Effectively getting around having to use warrants or court orders. What they need with our late-night snack runs is beyond us, but get ready for outrage.<br /><br />Hulu, a.k.a. Disney plans to launch a self-serve ad platform that better accommodates small to mid-size businesses. Ad-supported Hulu users rejoice, we're going to start seeing less of the same ad for each midroll.<br /><br />E-commerce is booming during COVID-19, but what else is new. We discuss this and other trends that have been long coming but accelerated due to the pandemic.<br /><br />Do you think your political viewpoints are being censored across social media? You're not alone. A Pew survey suggests that a majority of Americans believe the same thing. We discuss the role that these platforms should take during these turbulent times.<br /><br />Articles Mentioned:<br />Bud Light Seltzer Memeologist: <a href="https://bit.ly/3hc6Y1l" rel="noopener">https://bit.ly/3hc6Y1l</a><br />Secret Service Being Secretive: <a href="https://bit.ly/3kWRlwV" rel="noopener">https://bit.ly/3kWRlwV</a><br />Hulu's Self-Serve Ad Platform: <a href="https://cnb.cx/3aQvDGx" rel="noopener">https://cnb.cx/3aQvDGx</a> <br />Booming E-Commerce: <a href="https://bit.ly/3hdEnsm" rel="noopener">https://bit.ly/3hdEnsm</a> <br />Political Viewpoint Censoring: <a href="https://bit.ly/2Q7Rn74" rel="noopener">https://bit.ly/2Q7Rn74</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40420304</guid><pubDate>Thu, 20 Aug 2020 12:35:07 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40420304/08192020_mixdown_final.mp3" length="53907138" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/14 - 8/20 2020

Joe and Rebecca are in the studio this week to breakdown the latest tech, marketing, and culture news. All in XX minutes or less.

Top Stories:
Bud Light, the same brand that coined the term crispy boys, is...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/14 - 8/20 2020<br /><br />Joe and Rebecca are in the studio this week to breakdown the latest tech, marketing, and culture news. All in XX minutes or less.<br /><br />Top Stories:<br />Bud Light, the same brand that coined the term crispy boys, is now looking for someone to fill a new position in their seltzer department called Chief Meme Officer. Think you have what it takes, tune in for more details. And no, how fast you can pound a seltzer is not requested on your resume.<br /><br />The secret service is confirmed to have pulled a sneaky on us all by purchasing location data from an app-based product called Location X. Effectively getting around having to use warrants or court orders. What they need with our late-night snack runs is beyond us, but get ready for outrage.<br /><br />Hulu, a.k.a. Disney plans to launch a self-serve ad platform that better accommodates small to mid-size businesses. Ad-supported Hulu users rejoice, we're going to start seeing less of the same ad for each midroll.<br /><br />E-commerce is booming during COVID-19, but what else is new. We discuss this and other trends that have been long coming but accelerated due to the pandemic.<br /><br />Do you think your political viewpoints are being censored across social media? You're not alone. A Pew survey suggests that a majority of Americans believe the same thing. We discuss the role that these platforms should take during these turbulent times.<br /><br />Articles Mentioned:<br />Bud Light Seltzer Memeologist: <a href="https://bit.ly/3hc6Y1l" rel="noopener">https://bit.ly/3hc6Y1l</a><br />Secret Service Being Secretive: <a href="https://bit.ly/3kWRlwV" rel="noopener">https://bit.ly/3kWRlwV</a><br />Hulu's Self-Serve Ad Platform: <a href="https://cnb.cx/3aQvDGx" rel="noopener">https://cnb.cx/3aQvDGx</a> <br />Booming E-Commerce: <a href="https://bit.ly/3hdEnsm" rel="noopener">https://bit.ly/3hdEnsm</a> <br />Political Viewpoint Censoring: <a href="https://bit.ly/2Q7Rn74" rel="noopener">https://bit.ly/2Q7Rn74</a>]]></itunes:summary><itunes:duration>2246</itunes:duration><itunes:keywords>advertising,amazon,budlight,censoring,covid19,culture,disney,ecommerce,facebook,hulu,marketing,memes,news,secretservice,seltzer,socialmedia,tech</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 8/12 | "This Is Poltercast Signing Off"</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-8-12-this-is-poltercast-signing-off--40293690</link><description><![CDATA[Digital Ad Market Update: 8/7 - 8/13/2020<br /><br />Matt, Joe, and Rebecca take the studio and give you the breakdown of all the latest marketing, culture, and tech news.<br /><br />Top Stories:<br />Big tech heads with more than enough money on their hands, Amazon's possible move into your local malls, iHeartRadio overtakes NPR, QAnon conspiracy talk, and some presidential campaign breakdowns. All in-store for this episode in 47 minutes or less.<br /><br />Articles Mentioned:<br />Zuckerberg's Fortune: <a href="https://bloom.bg/3fQOXUI" rel="noopener">https://bloom.bg/3fQOXUI</a><br />Tim Cook's Fortune: <a href="https://bloom.bg/2PJUOAE" rel="noopener">https://bloom.bg/2PJUOAE</a><br />Amazon's Next Move: <a href="https://on.wsj.com/33OWX6q" rel="noopener">https://on.wsj.com/33OWX6q</a><br />iHeartRadio: <a href="https://bit.ly/31J3fBO" rel="noopener">https://bit.ly/31J3fBO</a><br />ESPN: <a href="https://bloom.bg/3iEROC9" rel="noopener">https://bloom.bg/3iEROC9</a><br />QAnon: <a href="https://nbcnews.to/3gTA1q7" rel="noopener">https://nbcnews.to/3gTA1q7</a><br />FB Ad Boycott Results: <a href="https://bit.ly/2CmuJEN" rel="noopener">https://bit.ly/2CmuJEN</a><br />Trump vs. Biden Performance: <a href="https://bit.ly/2XUzDjQ" rel="noopener">https://bit.ly/2XUzDjQ</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40293690</guid><pubDate>Thu, 13 Aug 2020 09:00:15 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40293690/ofrecord08112020_mixdown_final.mp3" length="66640432" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/7 - 8/13/2020

Matt, Joe, and Rebecca take the studio and give you the breakdown of all the latest marketing, culture, and tech news.

Top Stories:
Big tech heads with more than enough money on their hands, Amazon's...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/7 - 8/13/2020<br /><br />Matt, Joe, and Rebecca take the studio and give you the breakdown of all the latest marketing, culture, and tech news.<br /><br />Top Stories:<br />Big tech heads with more than enough money on their hands, Amazon's possible move into your local malls, iHeartRadio overtakes NPR, QAnon conspiracy talk, and some presidential campaign breakdowns. All in-store for this episode in 47 minutes or less.<br /><br />Articles Mentioned:<br />Zuckerberg's Fortune: <a href="https://bloom.bg/3fQOXUI" rel="noopener">https://bloom.bg/3fQOXUI</a><br />Tim Cook's Fortune: <a href="https://bloom.bg/2PJUOAE" rel="noopener">https://bloom.bg/2PJUOAE</a><br />Amazon's Next Move: <a href="https://on.wsj.com/33OWX6q" rel="noopener">https://on.wsj.com/33OWX6q</a><br />iHeartRadio: <a href="https://bit.ly/31J3fBO" rel="noopener">https://bit.ly/31J3fBO</a><br />ESPN: <a href="https://bloom.bg/3iEROC9" rel="noopener">https://bloom.bg/3iEROC9</a><br />QAnon: <a href="https://nbcnews.to/3gTA1q7" rel="noopener">https://nbcnews.to/3gTA1q7</a><br />FB Ad Boycott Results: <a href="https://bit.ly/2CmuJEN" rel="noopener">https://bit.ly/2CmuJEN</a><br />Trump vs. Biden Performance: <a href="https://bit.ly/2XUzDjQ" rel="noopener">https://bit.ly/2XUzDjQ</a>]]></itunes:summary><itunes:duration>2776</itunes:duration><itunes:keywords>amazon,apple,biden,culture,digital,disney,espn,facebook,iheartradio,marketing,news,tech,timcook,trump,zuckerberg</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 8/6 | Microsoft Eyes Tiktok (Data), Congress Pressures Big Tech, and Disney's Low Quarter</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-8-6-microsoft-eyes-tiktok-data-congress-pressures-big-tech-and-disney-s-low-quarter--40160474</link><description><![CDATA[Digital Ad Market Update: 7/31 - 8/6 2020<br /><br />Matt and Joe are back in the studio to deliver all the latest marketing, culture, and tech news. All in 34 minutes or less.<br /><br />Top Stories:<br />As Washington pushes back on TikTok, Microsoft is in the talks to take control of the app's user data. Will it be enough to quell the fears people have over the CCP? Time will tell.<br /><br />Congress puts some pressure on big tech companies, during last week's virtual Congress hearing, but is mere pressure all it will be? For more on this story, tune in.<br /><br />Disney sees its first quarterly loss since 2001 but is still profitable. On top of this, they are taking over Hollywood being one of the last studios with content to release. Just be ready for a $30 rental fee on top of your Disney+ subscription when they release Mulan.<br /><br />Articles Mentioned:<br />Microsoft Eyes TikTok: <a href="https://bit.ly/33tS1nb" rel="noopener">https://bit.ly/33tS1nb</a><br />Big Tech's (Virtual) Congress Hearing: <a href="https://wapo.st/3i9VY4E" rel="noopener">https://wapo.st/3i9VY4E</a><br />Disney Losses + Mulan: <a href="https://on.wsj.com/2DrhPWm" rel="noopener">https://on.wsj.com/2DrhPWm</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40160474</guid><pubDate>Thu, 06 Aug 2020 09:00:07 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40160474/ofrecord08052020_mixdown_final.mp3" length="48811803" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/31 - 8/6 2020

Matt and Joe are back in the studio to deliver all the latest marketing, culture, and tech news. All in 34 minutes or less.

Top Stories:
As Washington pushes back on TikTok, Microsoft is in the talks to take...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/31 - 8/6 2020<br /><br />Matt and Joe are back in the studio to deliver all the latest marketing, culture, and tech news. All in 34 minutes or less.<br /><br />Top Stories:<br />As Washington pushes back on TikTok, Microsoft is in the talks to take control of the app's user data. Will it be enough to quell the fears people have over the CCP? Time will tell.<br /><br />Congress puts some pressure on big tech companies, during last week's virtual Congress hearing, but is mere pressure all it will be? For more on this story, tune in.<br /><br />Disney sees its first quarterly loss since 2001 but is still profitable. On top of this, they are taking over Hollywood being one of the last studios with content to release. Just be ready for a $30 rental fee on top of your Disney+ subscription when they release Mulan.<br /><br />Articles Mentioned:<br />Microsoft Eyes TikTok: <a href="https://bit.ly/33tS1nb" rel="noopener">https://bit.ly/33tS1nb</a><br />Big Tech's (Virtual) Congress Hearing: <a href="https://wapo.st/3i9VY4E" rel="noopener">https://wapo.st/3i9VY4E</a><br />Disney Losses + Mulan: <a href="https://on.wsj.com/2DrhPWm" rel="noopener">https://on.wsj.com/2DrhPWm</a>]]></itunes:summary><itunes:duration>2034</itunes:duration><itunes:keywords>ads,advertising,amazon,bigtech,ccp,congress,culture,digital,disney,facebook,google,marketing,microsoft,mulan,tech,tiktok</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 7/30 | Prime Day Updates, Defend Your Monopoly, and Conspirary Chitchat</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-7-30-prime-day-updates-defend-your-monopoly-and-conspirary-chitchat--40039773</link><description><![CDATA[Digital Ad Market Update: 7/24 - 7/30 2020<br /><br />DISCLAIMER: In this episode, we had some technical difficulties during the recording process, so please bear with the sub-par audio. Enjoy!<br /><br />Joe and Rebecca are in the studio this week to breakdown the latest tech, marketing, and culture news. All in 28 minutes or less.<br /><br />Top Stories:<br />In the growing list of things affected by COVID-19, Amazon Prime Day is getting pushed back. For more information about Amazon and Christmas in July, tune in!<br /><br />In this segment, we discuss several big tech companies who will be defending themselves in Congress soon, so we play a game where we defend their ever-growing business models. Can we convince you? Stick around!<br /><br />Conspiracy theories are on the rise in 2020, and we take some time to break a couple of them down. <br /><br />Articles Mentioned:<br />Shifting Ad Spend On FB: <a href="https://bit.ly/3gcjzB1" rel="noopener">https://bit.ly/3gcjzB1</a><br />Bezos To Defend Amazon: <a href="https://on.wsj.com/33jQfVV" rel="noopener">https://on.wsj.com/33jQfVV</a><br />Facebook's Success Is Patriotic: <a href="https://bloom.bg/3g6mpYl" rel="noopener">https://bloom.bg/3g6mpYl</a><br />Google Defends Itself: <a href="https://reut.rs/33jQqR5" rel="noopener">https://reut.rs/33jQqR5</a><br />"Plandemic" Interview Recall: <a href="https://bit.ly/2X8iNxn" rel="noopener">https://bit.ly/2X8iNxn</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/40039773</guid><pubDate>Thu, 30 Jul 2020 09:00:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/40039773/ofrecord07282020_mixdown_1b_final.mp3" length="40027272" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/24 - 7/30 2020

DISCLAIMER: In this episode, we had some technical difficulties during the recording process, so please bear with the sub-par audio. Enjoy!

Joe and Rebecca are in the studio this week to breakdown the...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/24 - 7/30 2020<br /><br />DISCLAIMER: In this episode, we had some technical difficulties during the recording process, so please bear with the sub-par audio. Enjoy!<br /><br />Joe and Rebecca are in the studio this week to breakdown the latest tech, marketing, and culture news. All in 28 minutes or less.<br /><br />Top Stories:<br />In the growing list of things affected by COVID-19, Amazon Prime Day is getting pushed back. For more information about Amazon and Christmas in July, tune in!<br /><br />In this segment, we discuss several big tech companies who will be defending themselves in Congress soon, so we play a game where we defend their ever-growing business models. Can we convince you? Stick around!<br /><br />Conspiracy theories are on the rise in 2020, and we take some time to break a couple of them down. <br /><br />Articles Mentioned:<br />Shifting Ad Spend On FB: <a href="https://bit.ly/3gcjzB1" rel="noopener">https://bit.ly/3gcjzB1</a><br />Bezos To Defend Amazon: <a href="https://on.wsj.com/33jQfVV" rel="noopener">https://on.wsj.com/33jQfVV</a><br />Facebook's Success Is Patriotic: <a href="https://bloom.bg/3g6mpYl" rel="noopener">https://bloom.bg/3g6mpYl</a><br />Google Defends Itself: <a href="https://reut.rs/33jQqR5" rel="noopener">https://reut.rs/33jQqR5</a><br />"Plandemic" Interview Recall: <a href="https://bit.ly/2X8iNxn" rel="noopener">https://bit.ly/2X8iNxn</a>]]></itunes:summary><itunes:duration>1668</itunes:duration><itunes:keywords>amazon,bezos,conspiracies,facebook,fb,google,marketing,news,tech,zuckerberg</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 7/23 | Twitter Hack: An Inside Job, Bezos Flip-Flops On Ads, and Spotify's Video Product</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-7-23-twitter-hack-an-inside-job-bezos-flip-flops-on-ads-and-spotify-s-video-product--39907263</link><description><![CDATA[Digital Ad Market Update: 7/17 - 7/23 2020<br /><br />Matt and Joe tackle the latest marketing and culture news from the past week. All in 38 minutes or less.<br /><br />Top Stories:<br />Big Twitter users like Joe Biden and Elon Musk got hacked and asked their followers for Bitcoin donations promising double in return. Want to know whodunnit? Tune in!<br /><br />Amazon's Jeff Bezos didn't always like spending money on ads, but something's changed. Winning at Monopoly in real life? Global takeover? Let's discuss.<br /><br />Spotify's new video product offers a sound-on self-serve ad platform, somehow beating Apple to the punch in the PODcast game. What's next for Spotify? Stick around.<br /><br />Articles Mentioned:<br />The Twitter Hack: <a href="https://bit.ly/3huiC7g" rel="noopener">https://bit.ly/3huiC7g</a><br />TikTok's New Rival: <a href="https://bit.ly/2ZQbBrs" rel="noopener">https://bit.ly/2ZQbBrs</a><br />Snapchat's Q2 Revenue: <a href="https://bit.ly/2ZSAoLH" rel="noopener">https://bit.ly/2ZSAoLH</a><br />Bezos Newfound Love For Ads: <a href="https://cnb.cx/2EdAOUJ" rel="noopener">https://cnb.cx/2EdAOUJ</a><br />Spotify's Podcast Top Charts: <a href="https://bit.ly/3eVQs3w" rel="noopener">https://bit.ly/3eVQs3w</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/39907263</guid><pubDate>Thu, 23 Jul 2020 09:00:12 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/39907263/ofrecord07222020_mixdown_final.mp3" length="54742106" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/17 - 7/23 2020

Matt and Joe tackle the latest marketing and culture news from the past week. All in 38 minutes or less.

Top Stories:
Big Twitter users like Joe Biden and Elon Musk got hacked and asked their followers for...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/17 - 7/23 2020<br /><br />Matt and Joe tackle the latest marketing and culture news from the past week. All in 38 minutes or less.<br /><br />Top Stories:<br />Big Twitter users like Joe Biden and Elon Musk got hacked and asked their followers for Bitcoin donations promising double in return. Want to know whodunnit? Tune in!<br /><br />Amazon's Jeff Bezos didn't always like spending money on ads, but something's changed. Winning at Monopoly in real life? Global takeover? Let's discuss.<br /><br />Spotify's new video product offers a sound-on self-serve ad platform, somehow beating Apple to the punch in the PODcast game. What's next for Spotify? Stick around.<br /><br />Articles Mentioned:<br />The Twitter Hack: <a href="https://bit.ly/3huiC7g" rel="noopener">https://bit.ly/3huiC7g</a><br />TikTok's New Rival: <a href="https://bit.ly/2ZQbBrs" rel="noopener">https://bit.ly/2ZQbBrs</a><br />Snapchat's Q2 Revenue: <a href="https://bit.ly/2ZSAoLH" rel="noopener">https://bit.ly/2ZSAoLH</a><br />Bezos Newfound Love For Ads: <a href="https://cnb.cx/2EdAOUJ" rel="noopener">https://cnb.cx/2EdAOUJ</a><br />Spotify's Podcast Top Charts: <a href="https://bit.ly/3eVQs3w" rel="noopener">https://bit.ly/3eVQs3w</a>]]></itunes:summary><itunes:duration>2281</itunes:duration><itunes:keywords>advertising,amazon,bezos,bigtech,instagram,marketing,snapchat,spotify,tech,tiktok,twitter,twitterhack</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 7/16 | TikTok On the Chopping Block, Ad Market News, and COVID-19 Trends</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-7-16-tiktok-on-the-chopping-block-ad-market-news-and-covid-19-trends--39784041</link><description><![CDATA[Digital Ad Market Update: 7/10 - 7/16 2020<br /><br />Matt and Joe fly solo again to give you the latest breakdown of marketing and culture news. All in 41 minutes or less.<br /><br />Top Stories:<br />TikTok's rise in the United States has been unprecedented and their newly added self-serve ad platform only adds to its popularity; but could this popular viral video app be banned in the states? Tune in.<br /><br />The ad market has seen some interesting headlines lately. Stay tuned to hear smaller segments about the FB ad boycott and Apple's new conversion metrics.<br /><br />Coronavirus has affected countless people throughout the world but some companies are getting hit harder than most. We're looking at you, Disney. We explain why. For all of this and more, stick around.<br /><br />Articles Mentioned:<br />The Rise of TikTok: <a href="https://bit.ly/3esrecJ" rel="noopener">https://bit.ly/3esrecJ</a><br />TikTok’s Self-Serve Ad Platform: <a href="https://bit.ly/2CA2q5B" rel="noopener">https://bit.ly/2CA2q5B</a><br />Amazon’s “Accidental” TikTok Memo: <a href="https://bit.ly/2OuX3Hy" rel="noopener">https://bit.ly/2OuX3Hy</a><br />DTC Still Running FB Ads: <a href="https://bit.ly/2Ov6OFD" rel="noopener">https://bit.ly/2Ov6OFD</a><br />Apple’s New Metrics: <a href="https://bit.ly/3h3GpuE" rel="noopener">https://bit.ly/3h3GpuE</a><br />Q2 Ad Spending: <a href="https://bit.ly/32nJima" rel="noopener">https://bit.ly/32nJima</a><br />Disney Rocked by the ‘Rona: <a href="https://nyti.ms/3ewehyN" rel="noopener">https://nyti.ms/3ewehyN</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/39784041</guid><pubDate>Thu, 16 Jul 2020 09:00:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/39784041/ofrecord07142020_mixdown_final.mp3" length="58411642" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/10 - 7/16 2020

Matt and Joe fly solo again to give you the latest breakdown of marketing and culture news. All in 41 minutes or less.

Top Stories:
TikTok's rise in the United States has been unprecedented and their newly...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/10 - 7/16 2020<br /><br />Matt and Joe fly solo again to give you the latest breakdown of marketing and culture news. All in 41 minutes or less.<br /><br />Top Stories:<br />TikTok's rise in the United States has been unprecedented and their newly added self-serve ad platform only adds to its popularity; but could this popular viral video app be banned in the states? Tune in.<br /><br />The ad market has seen some interesting headlines lately. Stay tuned to hear smaller segments about the FB ad boycott and Apple's new conversion metrics.<br /><br />Coronavirus has affected countless people throughout the world but some companies are getting hit harder than most. We're looking at you, Disney. We explain why. For all of this and more, stick around.<br /><br />Articles Mentioned:<br />The Rise of TikTok: <a href="https://bit.ly/3esrecJ" rel="noopener">https://bit.ly/3esrecJ</a><br />TikTok’s Self-Serve Ad Platform: <a href="https://bit.ly/2CA2q5B" rel="noopener">https://bit.ly/2CA2q5B</a><br />Amazon’s “Accidental” TikTok Memo: <a href="https://bit.ly/2OuX3Hy" rel="noopener">https://bit.ly/2OuX3Hy</a><br />DTC Still Running FB Ads: <a href="https://bit.ly/2Ov6OFD" rel="noopener">https://bit.ly/2Ov6OFD</a><br />Apple’s New Metrics: <a href="https://bit.ly/3h3GpuE" rel="noopener">https://bit.ly/3h3GpuE</a><br />Q2 Ad Spending: <a href="https://bit.ly/32nJima" rel="noopener">https://bit.ly/32nJima</a><br />Disney Rocked by the ‘Rona: <a href="https://nyti.ms/3ewehyN" rel="noopener">https://nyti.ms/3ewehyN</a>]]></itunes:summary><itunes:duration>2434</itunes:duration><itunes:keywords>ads,advertising,amazon,culture,disney,dtc,facebook,marketing,news,tiktok</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 7/9 | Conservatives Look For New Platform, FB's Shrinking Business Model, and Travel Industry Predictions</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-7-9-conservatives-look-for-new-platform-fb-s-shrinking-business-model-and-travel-industry-predictions--37776862</link><description><![CDATA[Digital Ad Market Update: 6/26 - 7/9 2020<br /><br />Co-hosts Matt and Joe are on their own for this episode. Uncut. Unfiltered. All in 43 minutes or less.<br /><br />Top Stories:<br />With more conservative voices being shut down by social platforms, conservatives look toward new platforms to voice their opinions. Will this silencing of dissenting opinions lead to unintended consequences? Perhaps. We explain.<br /><br />Facebook's ad boycott is the latest attempt by corporations to control the platform's terms and conditions. With the public being increasingly demanding of how Facebook operates, Facebook is losing valuable parts of its core business model.<br /><br />The United States travel industry is struggling as much as the housing industry during the 2008 financial crisis. What are the next steps towards recovery? We give some predictions.<br /><br />Articles Mentioned:<br />San Francisco's Falling Rent: <a href="https://cnb.cx/2VXq1Uq" rel="noopener">https://cnb.cx/2VXq1Uq</a> <br />Twitter's New Audio Tweets: <a href="https://tcrn.ch/2ZOxVAP" rel="noopener">https://tcrn.ch/2ZOxVAP</a><br />Conservative Shutdown: <a href="https://bit.ly/2ClSEDG" rel="noopener">https://bit.ly/2ClSEDG</a> <br />Facebook's Response To Ad Boycott: <a href="https://bit.ly/2BIxe45" rel="noopener">https://bit.ly/2BIxe45</a> <br />Who's Being Shamed For Not Boycotting: <a href="https://bit.ly/2BIxe45" rel="noopener">https://bit.ly/2BIxe45</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/37776862</guid><pubDate>Thu, 09 Jul 2020 09:00:12 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/37776862/ofrecord_07072020_mixdown_final.mp3" length="60921996" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/26 - 7/9 2020

Co-hosts Matt and Joe are on their own for this episode. Uncut. Unfiltered. All in 43 minutes or less.

Top Stories:
With more conservative voices being shut down by social platforms, conservatives look...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/26 - 7/9 2020<br /><br />Co-hosts Matt and Joe are on their own for this episode. Uncut. Unfiltered. All in 43 minutes or less.<br /><br />Top Stories:<br />With more conservative voices being shut down by social platforms, conservatives look toward new platforms to voice their opinions. Will this silencing of dissenting opinions lead to unintended consequences? Perhaps. We explain.<br /><br />Facebook's ad boycott is the latest attempt by corporations to control the platform's terms and conditions. With the public being increasingly demanding of how Facebook operates, Facebook is losing valuable parts of its core business model.<br /><br />The United States travel industry is struggling as much as the housing industry during the 2008 financial crisis. What are the next steps towards recovery? We give some predictions.<br /><br />Articles Mentioned:<br />San Francisco's Falling Rent: <a href="https://cnb.cx/2VXq1Uq" rel="noopener">https://cnb.cx/2VXq1Uq</a> <br />Twitter's New Audio Tweets: <a href="https://tcrn.ch/2ZOxVAP" rel="noopener">https://tcrn.ch/2ZOxVAP</a><br />Conservative Shutdown: <a href="https://bit.ly/2ClSEDG" rel="noopener">https://bit.ly/2ClSEDG</a> <br />Facebook's Response To Ad Boycott: <a href="https://bit.ly/2BIxe45" rel="noopener">https://bit.ly/2BIxe45</a> <br />Who's Being Shamed For Not Boycotting: <a href="https://bit.ly/2BIxe45" rel="noopener">https://bit.ly/2BIxe45</a>]]></itunes:summary><itunes:duration>2538</itunes:duration><itunes:keywords>advertising,culture,digital,facebook,marketing,news,politics,tech,travel,twitter</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 6/25 | Spotify Ups Their Ad Game, The Facebook Ad Boycott, and How TikTok Tricked Trump</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-6-25-spotify-ups-their-ad-game-the-facebook-ad-boycott-and-how-tiktok-tricked-trump--32962102</link><description><![CDATA[Digital Ad Market Update: 6/19 - 6/25 2020<br /><br />Matt, Joe, and Rebecca talk about the latest tech and marketing news in this episode. All in 37 minutes or less.<br /><br />Top Stories:<br />Spotify just unveiled something notable for the ad buying world. Self-serve sound-on video ads. For the whole breakdown and why Spotify could be YouTube's newest challenger, tune in.<br /><br />An ad agency starts a boycott of FB ads in response to Facebook's hate speech policies. That boycott now includes several notable brands. Will the boycott lead to change? Check the terms and services. Or stick around for Joe's deep-dive.<br /><br />TikTok users trick the Trump Campaign into boasting over 1 million hopeful attendees for their Tulsa rally, only to be greeted by a much more empty venue. Some would say it's the oldest political trick in the book. For more on this segment, stay tuned.<br /><br />Articles Mentioned:<br />Spotify's New Ads: <a href="https://bit.ly/37VbehY" rel="noopener">https://bit.ly/37VbehY</a> <br />FB Ad Boycott: <a href="https://on.wsj.com/2CEA89Z" rel="noopener">https://on.wsj.com/2CEA89Z</a> <br />Global CBSN App: <a href="https://bit.ly/3exphfY" rel="noopener">https://bit.ly/3exphfY</a> <br />Effects of COVID-19 On Tech World: <a href="https://bit.ly/2YwkC8B" rel="noopener">https://bit.ly/2YwkC8B</a><br />TikTok Users Trick Trump: <a href="https://cbsn.ws/2Z8Dnhg" rel="noopener">https://cbsn.ws/2Z8Dnhg</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/32962102</guid><pubDate>Thu, 25 Jun 2020 09:00:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/32962102/ofrecord_news_06232020_mixdown_final.mp3" length="53213477" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/19 - 6/25 2020

Matt, Joe, and Rebecca talk about the latest tech and marketing news in this episode. All in 37 minutes or less.

Top Stories:
Spotify just unveiled something notable for the ad buying world. Self-serve...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/19 - 6/25 2020<br /><br />Matt, Joe, and Rebecca talk about the latest tech and marketing news in this episode. All in 37 minutes or less.<br /><br />Top Stories:<br />Spotify just unveiled something notable for the ad buying world. Self-serve sound-on video ads. For the whole breakdown and why Spotify could be YouTube's newest challenger, tune in.<br /><br />An ad agency starts a boycott of FB ads in response to Facebook's hate speech policies. That boycott now includes several notable brands. Will the boycott lead to change? Check the terms and services. Or stick around for Joe's deep-dive.<br /><br />TikTok users trick the Trump Campaign into boasting over 1 million hopeful attendees for their Tulsa rally, only to be greeted by a much more empty venue. Some would say it's the oldest political trick in the book. For more on this segment, stay tuned.<br /><br />Articles Mentioned:<br />Spotify's New Ads: <a href="https://bit.ly/37VbehY" rel="noopener">https://bit.ly/37VbehY</a> <br />FB Ad Boycott: <a href="https://on.wsj.com/2CEA89Z" rel="noopener">https://on.wsj.com/2CEA89Z</a> <br />Global CBSN App: <a href="https://bit.ly/3exphfY" rel="noopener">https://bit.ly/3exphfY</a> <br />Effects of COVID-19 On Tech World: <a href="https://bit.ly/2YwkC8B" rel="noopener">https://bit.ly/2YwkC8B</a><br />TikTok Users Trick Trump: <a href="https://cbsn.ws/2Z8Dnhg" rel="noopener">https://cbsn.ws/2Z8Dnhg</a>]]></itunes:summary><itunes:duration>2217</itunes:duration><itunes:keywords>ads,advertising,facebook,marketing,news,spotify,tech,tiktok</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 6/18 | Young Folk Want Sports Back, Walmart's New Partner, and How COVID-19 Is Not Stopping VCs</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-6-18-young-folk-want-sports-back-walmart-s-new-partner-and-how-covid-19-is-not-stopping-vcs--31544106</link><description><![CDATA[Digital Ad Market Update: 6/12 - 6/18 2020<br /><br />Matt, Joe, and Rebecca are back in the studio to discuss the latest marketing and cultural news. All in 35 minutes or less.<br /><br />Top Stories: <br />No audience segment is more ready for live sports than younger generations. Until stadiums start opening back up, get ready to see some big spikes in online viewership. We explain what that means for marketers.<br /><br />Walmart welcomes new partner Shopify to help combat Amazon's takeover of the online marketplace. Who will win? The answer may reside in their target audiences. Stick around to hear why.<br /><br />It seems venture capitalists (VCs) have had no slow down in investing during COVID-19. Are VCs crazy? Probably, but their spending may have to do with COVIDs acceleration of societal trends. Stay tuned for the breakdown.<br /><br />Articles Mentioned:<br />Young Fans Ready For Sports: <a href="https://bit.ly/30PKmhU" rel="noopener">https://bit.ly/30PKmhU</a> <br />Read Before You Tweet: <a href="https://tcrn.ch/2Y72Et5" rel="noopener">https://tcrn.ch/2Y72Et5</a> <br />Marketing Spend Stays Up: <a href="https://on.wsj.com/3d2ZYAR" rel="noopener">https://on.wsj.com/3d2ZYAR</a><br />The State of HBO Streaming: <a href="https://cnet.co/2Y8H7QA" rel="noopener">https://cnet.co/2Y8H7QA</a> <br />Walmart Welcomes Shopify: <a href="https://bit.ly/2Y4wXk2" rel="noopener">https://bit.ly/2Y4wXk2</a> <br />Snap Summit Highlights: <a href="https://bit.ly/3e3kN0q" rel="noopener">https://bit.ly/3e3kN0q</a> <br />Amazon Tackles Social Distancing: <a href="https://bloom.bg/37LuvT3" rel="noopener">https://bloom.bg/37LuvT3</a> <br />Pinterest Makes Pins: <a href="https://tcrn.ch/3fqalAg" rel="noopener">https://tcrn.ch/3fqalAg</a> <br />Lawmakers Call out Big Brother: <a href="https://bit.ly/3e3nlM5" rel="noopener">https://bit.ly/3e3nlM5</a> <br />COVID-19 Won't Stop Venture Capitalists: <a href="https://tcrn.ch/2UPrcVs" rel="noopener">https://tcrn.ch/2UPrcVs</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/31544106</guid><pubDate>Thu, 18 Jun 2020 09:00:11 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/31544106/of_record_news_06162020_mixdown_final.mp3" length="50287975" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/12 - 6/18 2020

Matt, Joe, and Rebecca are back in the studio to discuss the latest marketing and cultural news. All in 35 minutes or less.

Top Stories: 
No audience segment is more ready for live sports than younger...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/12 - 6/18 2020<br /><br />Matt, Joe, and Rebecca are back in the studio to discuss the latest marketing and cultural news. All in 35 minutes or less.<br /><br />Top Stories: <br />No audience segment is more ready for live sports than younger generations. Until stadiums start opening back up, get ready to see some big spikes in online viewership. We explain what that means for marketers.<br /><br />Walmart welcomes new partner Shopify to help combat Amazon's takeover of the online marketplace. Who will win? The answer may reside in their target audiences. Stick around to hear why.<br /><br />It seems venture capitalists (VCs) have had no slow down in investing during COVID-19. Are VCs crazy? Probably, but their spending may have to do with COVIDs acceleration of societal trends. Stay tuned for the breakdown.<br /><br />Articles Mentioned:<br />Young Fans Ready For Sports: <a href="https://bit.ly/30PKmhU" rel="noopener">https://bit.ly/30PKmhU</a> <br />Read Before You Tweet: <a href="https://tcrn.ch/2Y72Et5" rel="noopener">https://tcrn.ch/2Y72Et5</a> <br />Marketing Spend Stays Up: <a href="https://on.wsj.com/3d2ZYAR" rel="noopener">https://on.wsj.com/3d2ZYAR</a><br />The State of HBO Streaming: <a href="https://cnet.co/2Y8H7QA" rel="noopener">https://cnet.co/2Y8H7QA</a> <br />Walmart Welcomes Shopify: <a href="https://bit.ly/2Y4wXk2" rel="noopener">https://bit.ly/2Y4wXk2</a> <br />Snap Summit Highlights: <a href="https://bit.ly/3e3kN0q" rel="noopener">https://bit.ly/3e3kN0q</a> <br />Amazon Tackles Social Distancing: <a href="https://bloom.bg/37LuvT3" rel="noopener">https://bloom.bg/37LuvT3</a> <br />Pinterest Makes Pins: <a href="https://tcrn.ch/3fqalAg" rel="noopener">https://tcrn.ch/3fqalAg</a> <br />Lawmakers Call out Big Brother: <a href="https://bit.ly/3e3nlM5" rel="noopener">https://bit.ly/3e3nlM5</a> <br />COVID-19 Won't Stop Venture Capitalists: <a href="https://tcrn.ch/2UPrcVs" rel="noopener">https://tcrn.ch/2UPrcVs</a>]]></itunes:summary><itunes:duration>2095</itunes:duration><itunes:keywords>advertising,digital,marketing,ofrecord</itunes:keywords><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 6/9 | Instagram Gets New Tech, Twitter &amp; Reddit Get Political, and Jeff Bezos Promotes BLM Movement</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-6-9-instagram-gets-new-tech-twitter-reddit-get-political-and-jeff-bezos-promotes-blm-movement--30193122</link><description><![CDATA[Digital Ad Market Update: 6/5 - 6/11 2020<br /><br />Matt, Joe, and Rebecca are back in the studio. No more Zoom! Stay tuned for all the best marketing and cultural news. All in 40 minutes or less.<br /><br />Top Stories: <br />Instagram sees some new updates including more advanced AR filters and new revenue streams. Do you know what a badge is? Tune in to find out.<br /><br />Twitter and Reddit are defending your rights. The government wants your social handles but big tech says no way. <br /><br />Amazon's CEO Jeff Bezos defends the BLM movement and broadcasts the racist email replies he got in response. Genuine or ingenuine: who's to say? It's entertaining nonetheless. Stick around for this segment. You won't want to miss it. <br /><br />Articles Mentioned:<br />Instagram AR Filters: <a href="https://tcrn.ch/2MP90XH" rel="noopener">https://tcrn.ch/2MP90XH</a><br />Twitter's New Verification System: <a href="https://tcrn.ch/3hfmNVp" rel="noopener">https://tcrn.ch/3hfmNVp</a> <br />Instagram's New Revenue Streams: <a href="https://tcrn.ch/2UwpvfE" rel="noopener">https://tcrn.ch/2UwpvfE</a> <br />Facebook Takes On TikTok: <a href="https://tcrn.ch/2UuIdnR" rel="noopener">https://tcrn.ch/2UuIdnR</a> <br />Twitter/Reddit Defend Your Rights: <a href="https://tcrn.ch/2Usx9ra" rel="noopener">https://tcrn.ch/2Usx9ra</a> <br />Ad Industry Slowly Recovers: <a href="https://bit.ly/30sbyTC" rel="noopener">https://bit.ly/30sbyTC</a> <br />Bezos Defends BLM: <a href="https://bloom.bg/2MMuHrl" rel="noopener">https://bloom.bg/2MMuHrl</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/30193122</guid><pubDate>Thu, 11 Jun 2020 09:00:10 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/30193122/ofrecord_news_06092020_mixdown_final.mp3" length="57238464" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/5 - 6/11 2020

Matt, Joe, and Rebecca are back in the studio. No more Zoom! Stay tuned for all the best marketing and cultural news. All in 40 minutes or less.

Top Stories: 
Instagram sees some new updates including more...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/5 - 6/11 2020<br /><br />Matt, Joe, and Rebecca are back in the studio. No more Zoom! Stay tuned for all the best marketing and cultural news. All in 40 minutes or less.<br /><br />Top Stories: <br />Instagram sees some new updates including more advanced AR filters and new revenue streams. Do you know what a badge is? Tune in to find out.<br /><br />Twitter and Reddit are defending your rights. The government wants your social handles but big tech says no way. <br /><br />Amazon's CEO Jeff Bezos defends the BLM movement and broadcasts the racist email replies he got in response. Genuine or ingenuine: who's to say? It's entertaining nonetheless. Stick around for this segment. You won't want to miss it. <br /><br />Articles Mentioned:<br />Instagram AR Filters: <a href="https://tcrn.ch/2MP90XH" rel="noopener">https://tcrn.ch/2MP90XH</a><br />Twitter's New Verification System: <a href="https://tcrn.ch/3hfmNVp" rel="noopener">https://tcrn.ch/3hfmNVp</a> <br />Instagram's New Revenue Streams: <a href="https://tcrn.ch/2UwpvfE" rel="noopener">https://tcrn.ch/2UwpvfE</a> <br />Facebook Takes On TikTok: <a href="https://tcrn.ch/2UuIdnR" rel="noopener">https://tcrn.ch/2UuIdnR</a> <br />Twitter/Reddit Defend Your Rights: <a href="https://tcrn.ch/2Usx9ra" rel="noopener">https://tcrn.ch/2Usx9ra</a> <br />Ad Industry Slowly Recovers: <a href="https://bit.ly/30sbyTC" rel="noopener">https://bit.ly/30sbyTC</a> <br />Bezos Defends BLM: <a href="https://bloom.bg/2MMuHrl" rel="noopener">https://bloom.bg/2MMuHrl</a>]]></itunes:summary><itunes:duration>2385</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 6/4 | Big Tech + Big Media During BLM Movement and Joe Rogan's Spotify Deal</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-6-4-big-tech-big-media-during-blm-movement-and-joe-rogan-s-spotify-deal--29152259</link><description><![CDATA[Digital Ad Market Update: 5/29 - 6/4 2020<br /><br />Joe and Producer Nipa take on the news on everyone's mind. All under 41 minutes.<br /><br />Top Stories: <br />The BLM movement somehow sparks further debate about section 230 of the FCC's Communications Decency Act. Meanwhile, the repetitive tactics of big media continue radicalizing. Want an explanation? Stick around.<br /><br />In other news, Joe Rogan's $100M deal with Spotify for the exclusive rights to his podcast makes for a safe paycheck, but at what cost?<br /><br />Articles Mentioned:<br />Trump & FCC: <a href="https://cnet.co/2Xrncw6" rel="noopener">https://cnet.co/2Xrncw6</a><br />FB Employee Outrage: <a href="https://bit.ly/2U8ruX7" rel="noopener">https://bit.ly/2U8ruX7</a><br />Crisis Disinformation: <a href="https://wapo.st/3crNL8B" rel="noopener">https://wapo.st/3crNL8B</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/29152259</guid><pubDate>Thu, 04 Jun 2020 09:00:05 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/29152259/ofrecord_news_06022020_mixdown_final.mp3" length="58984832" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/29 - 6/4 2020

Joe and Producer Nipa take on the news on everyone's mind. All under 41 minutes.

Top Stories: 
The BLM movement somehow sparks further debate about section 230 of the FCC's Communications Decency Act....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/29 - 6/4 2020<br /><br />Joe and Producer Nipa take on the news on everyone's mind. All under 41 minutes.<br /><br />Top Stories: <br />The BLM movement somehow sparks further debate about section 230 of the FCC's Communications Decency Act. Meanwhile, the repetitive tactics of big media continue radicalizing. Want an explanation? Stick around.<br /><br />In other news, Joe Rogan's $100M deal with Spotify for the exclusive rights to his podcast makes for a safe paycheck, but at what cost?<br /><br />Articles Mentioned:<br />Trump & FCC: <a href="https://cnet.co/2Xrncw6" rel="noopener">https://cnet.co/2Xrncw6</a><br />FB Employee Outrage: <a href="https://bit.ly/2U8ruX7" rel="noopener">https://bit.ly/2U8ruX7</a><br />Crisis Disinformation: <a href="https://wapo.st/3crNL8B" rel="noopener">https://wapo.st/3crNL8B</a>]]></itunes:summary><itunes:duration>2458</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 5/28 | Matt's Delta Airlines Playbook, Products COVID-19 Resurrected, and TikTok's New Demographic</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-5-28-matt-s-delta-airlines-playbook-products-covid-19-resurrected-and-tiktok-s-new-demographic--28468866</link><description><![CDATA[Digital Ad Market Update: 5/22 - 5/28 2020<br /><br />Matt and Producer Nipa are hosting this episode bringing you the latest and greatest content. All in 31 minutes or less.<br /><br />Top Stories:<br />Your host, Matt Farrar, wrote a story about how Delta Airlines CEO Ed Bastian can help his company recover and invoke confidence to the weary public. For more, check Matt's article below.<br /><br />Most products and industries have lifecycles. COVID-19 may have single-handedly brought back some struggling industries because of social distancing and quarantine. Stick around to find out what they are.<br /><br />The ever growing social media app TikTok may have just attained an older user demographic. If you've seen some of the videos coming out of the app, you would know why. <br /><br />Articles Mentioned:<br />YouTube's New Ad Formats: <a href="https://tcrn.ch/36DaywN" rel="noopener">https://tcrn.ch/36DaywN</a> <br />Facebook Goes Dark: <a href="https://cnet.co/3d8c7W1" rel="noopener">https://cnet.co/3d8c7W1</a> <br />Pinterest's New Updates: <a href="https://tcrn.ch/2TN6G7v" rel="noopener">https://tcrn.ch/2TN6G7v</a> <br />Matt's Delta Playbook: <a href="https://bit.ly/3eqTOf7" rel="noopener">https://bit.ly/3eqTOf7</a> <br />Previously Dead Products: <a href="https://bit.ly/2M1xrkc" rel="noopener">https://bit.ly/2M1xrkc</a> <br />TikTok Growing Up: <a href="https://bit.ly/2B8HCBm" rel="noopener">https://bit.ly/2B8HCBm</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/28468866</guid><pubDate>Thu, 28 May 2020 09:00:21 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/28468866/ofrecord_news_05262020_mixdown_final_final.mp3" length="44189605" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/22 - 5/28 2020

Matt and Producer Nipa are hosting this episode bringing you the latest and greatest content. All in 31 minutes or less.

Top Stories:
Your host, Matt Farrar, wrote a story about how Delta Airlines CEO Ed...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/22 - 5/28 2020<br /><br />Matt and Producer Nipa are hosting this episode bringing you the latest and greatest content. All in 31 minutes or less.<br /><br />Top Stories:<br />Your host, Matt Farrar, wrote a story about how Delta Airlines CEO Ed Bastian can help his company recover and invoke confidence to the weary public. For more, check Matt's article below.<br /><br />Most products and industries have lifecycles. COVID-19 may have single-handedly brought back some struggling industries because of social distancing and quarantine. Stick around to find out what they are.<br /><br />The ever growing social media app TikTok may have just attained an older user demographic. If you've seen some of the videos coming out of the app, you would know why. <br /><br />Articles Mentioned:<br />YouTube's New Ad Formats: <a href="https://tcrn.ch/36DaywN" rel="noopener">https://tcrn.ch/36DaywN</a> <br />Facebook Goes Dark: <a href="https://cnet.co/3d8c7W1" rel="noopener">https://cnet.co/3d8c7W1</a> <br />Pinterest's New Updates: <a href="https://tcrn.ch/2TN6G7v" rel="noopener">https://tcrn.ch/2TN6G7v</a> <br />Matt's Delta Playbook: <a href="https://bit.ly/3eqTOf7" rel="noopener">https://bit.ly/3eqTOf7</a> <br />Previously Dead Products: <a href="https://bit.ly/2M1xrkc" rel="noopener">https://bit.ly/2M1xrkc</a> <br />TikTok Growing Up: <a href="https://bit.ly/2B8HCBm" rel="noopener">https://bit.ly/2B8HCBm</a>]]></itunes:summary><itunes:duration>1841</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 5/21 | Growing Telemedicine Industry, Food Delivery Services Cannibalizing Restaurants, and Unlikely M&amp;As</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-5-21-growing-telemedicine-industry-food-delivery-services-cannibalizing-restaurants-and-unlikely-m-as--27888140</link><description><![CDATA[Digital Ad Market Update: 5/15 - 5/21 2020<br /><br />Matt, Joe, and Producer Nipa discuss the latest marketing and culture news over Zoom. All in 43 minutes. Please pardon any audio glitches for this week's episode. Enjoy!<br /><br />Top Stories: <br />The telemedicine industry has skyrocketed since the start of the quarantine and shows no sign of slowing down, but at what cost?<br /><br />The popularity of third-party food delivery services during quarantine has made prices go up for both restaurants and customers. Someone is bound to put their foot down, but who?<br /><br />The new Amazon Prime show "Upload" features some unlikely mergers and acquisitions from companies we know and love. In this segment, we make some of our own. Stick around to hear them all.<br /><br />Articles Mentioned:<br />FB's Giphy Acquisition: <a href="https://bit.ly/2AKfx2Z" rel="noopener">https://bit.ly/2AKfx2Z</a> <br />Capped Delivery Fees: <a href="https://politi.co/2yh7bPs" rel="noopener">https://politi.co/2yh7bPs</a> <br />Booming Telemedicine: <a href="https://bit.ly/3cQRj5c" rel="noopener">https://bit.ly/3cQRj5c</a> <br />FB's Small Biz Report: <a href="https://bit.ly/2TmKvoi" rel="noopener">https://bit.ly/2TmKvoi</a> <br />Amazon's Upload: <a href="https://bit.ly/3ghWzBg" rel="noopener">https://bit.ly/3ghWzBg</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/27888140</guid><pubDate>Thu, 21 May 2020 09:00:09 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/27888140/ofrecord_news_05192020_mixdown_final.mp3" length="60711851" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/15 - 5/21 2020

Matt, Joe, and Producer Nipa discuss the latest marketing and culture news over Zoom. All in 43 minutes. Please pardon any audio glitches for this week's episode. Enjoy!

Top Stories: 
The telemedicine...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/15 - 5/21 2020<br /><br />Matt, Joe, and Producer Nipa discuss the latest marketing and culture news over Zoom. All in 43 minutes. Please pardon any audio glitches for this week's episode. Enjoy!<br /><br />Top Stories: <br />The telemedicine industry has skyrocketed since the start of the quarantine and shows no sign of slowing down, but at what cost?<br /><br />The popularity of third-party food delivery services during quarantine has made prices go up for both restaurants and customers. Someone is bound to put their foot down, but who?<br /><br />The new Amazon Prime show "Upload" features some unlikely mergers and acquisitions from companies we know and love. In this segment, we make some of our own. Stick around to hear them all.<br /><br />Articles Mentioned:<br />FB's Giphy Acquisition: <a href="https://bit.ly/2AKfx2Z" rel="noopener">https://bit.ly/2AKfx2Z</a> <br />Capped Delivery Fees: <a href="https://politi.co/2yh7bPs" rel="noopener">https://politi.co/2yh7bPs</a> <br />Booming Telemedicine: <a href="https://bit.ly/3cQRj5c" rel="noopener">https://bit.ly/3cQRj5c</a> <br />FB's Small Biz Report: <a href="https://bit.ly/2TmKvoi" rel="noopener">https://bit.ly/2TmKvoi</a> <br />Amazon's Upload: <a href="https://bit.ly/3ghWzBg" rel="noopener">https://bit.ly/3ghWzBg</a>]]></itunes:summary><itunes:duration>2530</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 5/14 | Amazon Eyes AMC Theaters, Biden's Secret Strategy For Trump, and 3D Printed Branded Face Masks</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-5-14-amazon-eyes-amc-theaters-biden-s-secret-strategy-for-trump-and-3d-printed-branded-face-masks--27268166</link><description><![CDATA[Digital Ad Market Update: 5/8 - 5/14 2020<br /><br />Joe, Matt, and Producer Nipa break down the latest marketing, business, politics, and culture news. All in 33 minutes or less.<br /><br />Top Stories:<br />Amazon is rumored to be in the talks with AMC to acquire their theaters. The Amazon monopoly just keeps getting bigger... but will the deal happen?<br /><br />Biden and Trump are gearing up their campaigns for the upcoming presidential election, and Biden has a secret strategy to win. Time will tell if it will be enough to beat Trump. Stick around to hear our thoughts.<br /><br />Branded face masks may be the next fashion trend of 2020, and 3D printers could be the vehicle to make that happen. Fad or long-lasting trend? Let's discuss.<br /><br />Articles Mentioned:<br />Amazon Eats AMC: <a href="https://bloom.bg/2WqSSRH" rel="noopener">https://bloom.bg/2WqSSRH</a> <br />Big Tech Gets Political: <a href="https://bit.ly/2YZNxCI" rel="noopener">https://bit.ly/2YZNxCI</a> <br />Time on Devices: <a href="https://bit.ly/2WQ5VLG" rel="noopener">https://bit.ly/2WQ5VLG</a> <br />Biden 2020 Strategy: <a href="https://politi.co/2yTaNri" rel="noopener">https://politi.co/2yTaNri</a> <br />3D Printed Masks: <a href="https://bit.ly/2T3148z" rel="noopener">https://bit.ly/2T3148z</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/27268166</guid><pubDate>Thu, 14 May 2020 09:00:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/27268166/ofrecord_news_05122020_mixdown_final.mp3" length="49555969" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/8 - 5/14 2020

Joe, Matt, and Producer Nipa break down the latest marketing, business, politics, and culture news. All in 33 minutes or less.

Top Stories:
Amazon is rumored to be in the talks with AMC to acquire their...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/8 - 5/14 2020<br /><br />Joe, Matt, and Producer Nipa break down the latest marketing, business, politics, and culture news. All in 33 minutes or less.<br /><br />Top Stories:<br />Amazon is rumored to be in the talks with AMC to acquire their theaters. The Amazon monopoly just keeps getting bigger... but will the deal happen?<br /><br />Biden and Trump are gearing up their campaigns for the upcoming presidential election, and Biden has a secret strategy to win. Time will tell if it will be enough to beat Trump. Stick around to hear our thoughts.<br /><br />Branded face masks may be the next fashion trend of 2020, and 3D printers could be the vehicle to make that happen. Fad or long-lasting trend? Let's discuss.<br /><br />Articles Mentioned:<br />Amazon Eats AMC: <a href="https://bloom.bg/2WqSSRH" rel="noopener">https://bloom.bg/2WqSSRH</a> <br />Big Tech Gets Political: <a href="https://bit.ly/2YZNxCI" rel="noopener">https://bit.ly/2YZNxCI</a> <br />Time on Devices: <a href="https://bit.ly/2WQ5VLG" rel="noopener">https://bit.ly/2WQ5VLG</a> <br />Biden 2020 Strategy: <a href="https://politi.co/2yTaNri" rel="noopener">https://politi.co/2yTaNri</a> <br />3D Printed Masks: <a href="https://bit.ly/2T3148z" rel="noopener">https://bit.ly/2T3148z</a>]]></itunes:summary><itunes:duration>2065</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 5/7 | COVID's Impact On Different Industries, How Industries Are Adapting, and Year-end Industry Predictions</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-5-7-covid-s-impact-on-different-industries-how-industries-are-adapting-and-year-end-industry-predictions--26850515</link><description><![CDATA[Digital Ad Market Update: 5/1 - 5/7/2020<br /><br />Matt, Joe, and producer Nipa are here to discuss the latest culture and marketing news amidst COVID-19. All in 33 minutes or less.<br /><br />Top Stories: <br />COVID-19 has impacted many industries in the past couple of months, including tech, retail, DTC, restaurant, fitness, and travel. We discuss the longevity of this impact. <br /><br />Many businesses have made efforts to adapt to these new times to maintain profits. The restaurant industry is one of the hardest hit but has made some of the biggest changes. Stick around to hear how.<br /> <br />The quarantine will not last forever, and many industries are more than willing to get back to business. We explain our opinions on when that is for each industry.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/26850515</guid><pubDate>Thu, 07 May 2020 09:00:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/26850515/ofrecord_news_05052020_mixdown_final.mp3" length="46662150" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/1 - 5/7/2020

Matt, Joe, and producer Nipa are here to discuss the latest culture and marketing news amidst COVID-19. All in 33 minutes or less.

Top Stories: 
COVID-19 has impacted many industries in the past couple of...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/1 - 5/7/2020<br /><br />Matt, Joe, and producer Nipa are here to discuss the latest culture and marketing news amidst COVID-19. All in 33 minutes or less.<br /><br />Top Stories: <br />COVID-19 has impacted many industries in the past couple of months, including tech, retail, DTC, restaurant, fitness, and travel. We discuss the longevity of this impact. <br /><br />Many businesses have made efforts to adapt to these new times to maintain profits. The restaurant industry is one of the hardest hit but has made some of the biggest changes. Stick around to hear how.<br /> <br />The quarantine will not last forever, and many industries are more than willing to get back to business. We explain our opinions on when that is for each industry.]]></itunes:summary><itunes:duration>1944</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 4/30 | People Paying Attention To Ads, More Ad Platforms Being Launched, and How Hollywood Can Reopen</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-4-30-people-paying-attention-to-ads-more-ad-platforms-being-launched-and-how-hollywood-can-reopen--26379680</link><description><![CDATA[Digital Ad Market Update: 4/24 - 4/30 2020<br /><br />In this episode, Matt, Joe, and Nipa take on the latest marketing and cultural news there is. All in 56 minutes or less.<br /><br />Top Stories:<br />In these quarantine times, people are actually paying attention to ads. Not all advertisers are the same though. We explain who is winning during COVID-19.<br /><br />CVS is following many other retailers in the ad space by launching its very own ad platform. This trend seems to be a strike back at Google. We explain why this is a smart decision.<br /><br />Tyler Perry may have found a way to reopen Hollywood. His idea includes a studio summer camp in Atlanta, where his cast and crew can be tested and stay throughout filming. This idea needs 100% buy-in, which may prove to be challenging.<br /><br />Articles Mentioned:<br />Ads Getting More Attention: <a href="https://bit.ly/2KGRZxI" rel="noopener">https://bit.ly/2KGRZxI</a> <br />FB Coronavirus Misinformation: <a href="https://bit.ly/2Yec2vz" rel="noopener">https://bit.ly/2Yec2vz</a> <br />Falling Ad Prices: <a href="https://cnb.cx/2VOrXPF" rel="noopener">https://cnb.cx/2VOrXPF</a> <br />Unemployment & Cobol: <a href="https://bit.ly/3d0rRds" rel="noopener">https://bit.ly/3d0rRds</a> <br />CVS Ad Network: <a href="https://bit.ly/2yQS934" rel="noopener">https://bit.ly/2yQS934</a> <br />ESPN's Last Dance Doc: <a href="https://es.pn/2YjF8JU" rel="noopener">https://es.pn/2YjF8JU</a> <br />Target the Misinformed On FB: <a href="https://bit.ly/2Weuu4o" rel="noopener">https://bit.ly/2Weuu4o</a> <br />Hollywood Getting Back To Normal: <a href="https://bit.ly/2yR4fJo" rel="noopener">https://bit.ly/2yR4fJo</a> <br />Cuomo & CNN: <a href="https://washex.am/2Wevnde" rel="noopener">https://washex.am/2Wevnde</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/26379680</guid><pubDate>Thu, 30 Apr 2020 09:00:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/26379680/ofrecord_news_04282020_mixdown_final.mp3" length="80256193" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/24 - 4/30 2020

In this episode, Matt, Joe, and Nipa take on the latest marketing and cultural news there is. All in 56 minutes or less.

Top Stories:
In these quarantine times, people are actually paying attention to ads....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/24 - 4/30 2020<br /><br />In this episode, Matt, Joe, and Nipa take on the latest marketing and cultural news there is. All in 56 minutes or less.<br /><br />Top Stories:<br />In these quarantine times, people are actually paying attention to ads. Not all advertisers are the same though. We explain who is winning during COVID-19.<br /><br />CVS is following many other retailers in the ad space by launching its very own ad platform. This trend seems to be a strike back at Google. We explain why this is a smart decision.<br /><br />Tyler Perry may have found a way to reopen Hollywood. His idea includes a studio summer camp in Atlanta, where his cast and crew can be tested and stay throughout filming. This idea needs 100% buy-in, which may prove to be challenging.<br /><br />Articles Mentioned:<br />Ads Getting More Attention: <a href="https://bit.ly/2KGRZxI" rel="noopener">https://bit.ly/2KGRZxI</a> <br />FB Coronavirus Misinformation: <a href="https://bit.ly/2Yec2vz" rel="noopener">https://bit.ly/2Yec2vz</a> <br />Falling Ad Prices: <a href="https://cnb.cx/2VOrXPF" rel="noopener">https://cnb.cx/2VOrXPF</a> <br />Unemployment & Cobol: <a href="https://bit.ly/3d0rRds" rel="noopener">https://bit.ly/3d0rRds</a> <br />CVS Ad Network: <a href="https://bit.ly/2yQS934" rel="noopener">https://bit.ly/2yQS934</a> <br />ESPN's Last Dance Doc: <a href="https://es.pn/2YjF8JU" rel="noopener">https://es.pn/2YjF8JU</a> <br />Target the Misinformed On FB: <a href="https://bit.ly/2Weuu4o" rel="noopener">https://bit.ly/2Weuu4o</a> <br />Hollywood Getting Back To Normal: <a href="https://bit.ly/2yR4fJo" rel="noopener">https://bit.ly/2yR4fJo</a> <br />Cuomo & CNN: <a href="https://washex.am/2Wevnde" rel="noopener">https://washex.am/2Wevnde</a>]]></itunes:summary><itunes:duration>3344</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 4/23 | FB Acts Against COVID-19, Netflix the Streaming King, and Disney Struggling During Pandemic</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-4-23-fb-acts-against-covid-19-netflix-the-streaming-king-and-disney-struggling-during-pandemic--25917910</link><description><![CDATA[Digital Ad Market Update: 4/17 - 4/23 2020<br /><br />Matt, Joe, and Producer Nipa are in their homes for this episode and giving you the low-down on all the latest marketing news. <br /><br />Top Stories:<br />Facebook takes some serious measures during this pandemic. Cutting content and alerting users when they have been misinformed about the disease. Big tech does something good!<br /><br />Netflix has been hugely successful during COVID-19. They have proven that they are the streaming war winners. What has kept them in the lead? Time. We explain why.<br /><br />Disney's old CEO Bob Iger is back in the thick of things, to keep Disney alive. What has helped them in the past may be more important than ever. We discuss what that is.<br /><br />Articles Mentioned:<br />Facebook COVID-19 Notifications: <a href="https://wapo.st/2S0Xxan" rel="noopener">https://wapo.st/2S0Xxan</a> <br />Apple Maps Activity Changes: <a href="https://bloom.bg/3atanoq" rel="noopener">https://bloom.bg/3atanoq</a> <br />Google's Local News Relief Fund: <a href="https://tcrn.ch/3au4ffp" rel="noopener">https://tcrn.ch/3au4ffp</a> <br />Netflix Streaming King: <a href="https://bit.ly/2VQJO73" rel="noopener">https://bit.ly/2VQJO73</a> <br />The Last Dance's Success: <a href="https://bit.ly/3bwAY57" rel="noopener">https://bit.ly/3bwAY57</a> <br />FB Acts Against Protests: <a href="https://bit.ly/3bt6TDu" rel="noopener">https://bit.ly/3bt6TDu</a> <br />Bob Iger Fights For Disney's Life: <a href="https://nyti.ms/3eELs4B" rel="noopener">https://nyti.ms/3eELs4B</a> <br />Vulnerable Disney: <a href="https://bit.ly/34VKPPu" rel="noopener">https://bit.ly/34VKPPu</a> <br />Digital Theme Parks: <a href="https://bit.ly/3bGWR1X" rel="noopener">https://bit.ly/3bGWR1X</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/25917910</guid><pubDate>Thu, 23 Apr 2020 09:00:23 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/25917910/ofrecord_news_042120_mixdown_final_1.mp3" length="72241143" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/17 - 4/23 2020

Matt, Joe, and Producer Nipa are in their homes for this episode and giving you the low-down on all the latest marketing news. 

Top Stories:
Facebook takes some serious measures during this pandemic....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/17 - 4/23 2020<br /><br />Matt, Joe, and Producer Nipa are in their homes for this episode and giving you the low-down on all the latest marketing news. <br /><br />Top Stories:<br />Facebook takes some serious measures during this pandemic. Cutting content and alerting users when they have been misinformed about the disease. Big tech does something good!<br /><br />Netflix has been hugely successful during COVID-19. They have proven that they are the streaming war winners. What has kept them in the lead? Time. We explain why.<br /><br />Disney's old CEO Bob Iger is back in the thick of things, to keep Disney alive. What has helped them in the past may be more important than ever. We discuss what that is.<br /><br />Articles Mentioned:<br />Facebook COVID-19 Notifications: <a href="https://wapo.st/2S0Xxan" rel="noopener">https://wapo.st/2S0Xxan</a> <br />Apple Maps Activity Changes: <a href="https://bloom.bg/3atanoq" rel="noopener">https://bloom.bg/3atanoq</a> <br />Google's Local News Relief Fund: <a href="https://tcrn.ch/3au4ffp" rel="noopener">https://tcrn.ch/3au4ffp</a> <br />Netflix Streaming King: <a href="https://bit.ly/2VQJO73" rel="noopener">https://bit.ly/2VQJO73</a> <br />The Last Dance's Success: <a href="https://bit.ly/3bwAY57" rel="noopener">https://bit.ly/3bwAY57</a> <br />FB Acts Against Protests: <a href="https://bit.ly/3bt6TDu" rel="noopener">https://bit.ly/3bt6TDu</a> <br />Bob Iger Fights For Disney's Life: <a href="https://nyti.ms/3eELs4B" rel="noopener">https://nyti.ms/3eELs4B</a> <br />Vulnerable Disney: <a href="https://bit.ly/34VKPPu" rel="noopener">https://bit.ly/34VKPPu</a> <br />Digital Theme Parks: <a href="https://bit.ly/3bGWR1X" rel="noopener">https://bit.ly/3bGWR1X</a>]]></itunes:summary><itunes:duration>3010</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 4/16 | Facebook Ad Rate Freefall, News Organizations Can't Cash In, and Consumer Virus Expectations</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-4-16-facebook-ad-rate-freefall-news-organizations-can-t-cash-in-and-consumer-virus-expectations--25575566</link><description><![CDATA[Digital Ad Market Update: 4/10 - 4/16 2020<br /><br />Co-hosts Matt and Joe with Producer Nipa are on the call to give you the latest breakdown of marketing news. All in 45 minutes or less.<br /><br />Top Stories:<br />Facebook has the lowest ad rates they've had in years. Their usual customers are clutching their purse strings amidst this pandemic. <br /><br />News organizations are getting all the eyeballs during COVID-19 but they can't cash in. Thanks, Google! <br /><br />Consumers have been social distancing for a while now and they can't wait for things to get back to normal. Stick around for their expectations on how much longer coronavirus will affect their likelihood to do the things they used to do.<br /><br />Articles Mentioned:<br />Facebook Ad Rates: <a href="https://on.wsj.com/3boE5w9" rel="noopener">https://on.wsj.com/3boE5w9</a> <br />Tom Brady: <a href="https://bit.ly/3eoWsTg" rel="noopener">https://bit.ly/3eoWsTg</a> <br />COVID-19 Tracing: <a href="https://nyti.ms/2RId5jb" rel="noopener">https://nyti.ms/2RId5jb</a> <br />Amazon's COVID-19 Test Kits: <a href="https://on.ft.com/3bcnZph" rel="noopener">https://on.ft.com/3bcnZph</a> <br />ESPN Pay Cuts: <a href="https://bloom.bg/2V9NHFe" rel="noopener">https://bloom.bg/2V9NHFe</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/25575566</guid><pubDate>Thu, 16 Apr 2020 09:00:05 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/25575566/ofrecord_news_04142020_mixdown_final.mp3" length="63845953" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/10 - 4/16 2020

Co-hosts Matt and Joe with Producer Nipa are on the call to give you the latest breakdown of marketing news. All in 45 minutes or less.

Top Stories:
Facebook has the lowest ad rates they've had in years....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/10 - 4/16 2020<br /><br />Co-hosts Matt and Joe with Producer Nipa are on the call to give you the latest breakdown of marketing news. All in 45 minutes or less.<br /><br />Top Stories:<br />Facebook has the lowest ad rates they've had in years. Their usual customers are clutching their purse strings amidst this pandemic. <br /><br />News organizations are getting all the eyeballs during COVID-19 but they can't cash in. Thanks, Google! <br /><br />Consumers have been social distancing for a while now and they can't wait for things to get back to normal. Stick around for their expectations on how much longer coronavirus will affect their likelihood to do the things they used to do.<br /><br />Articles Mentioned:<br />Facebook Ad Rates: <a href="https://on.wsj.com/3boE5w9" rel="noopener">https://on.wsj.com/3boE5w9</a> <br />Tom Brady: <a href="https://bit.ly/3eoWsTg" rel="noopener">https://bit.ly/3eoWsTg</a> <br />COVID-19 Tracing: <a href="https://nyti.ms/2RId5jb" rel="noopener">https://nyti.ms/2RId5jb</a> <br />Amazon's COVID-19 Test Kits: <a href="https://on.ft.com/3bcnZph" rel="noopener">https://on.ft.com/3bcnZph</a> <br />ESPN Pay Cuts: <a href="https://bloom.bg/2V9NHFe" rel="noopener">https://bloom.bg/2V9NHFe</a>]]></itunes:summary><itunes:duration>2660</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 4/9 | Google Stops Coronavirus Ad Ban, Startups Getting Relief Loans, and Your COVID-19 Shopping List</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-4-9-google-stops-coronavirus-ad-ban-startups-getting-relief-loans-and-your-covid-19-shopping-list--25062636</link><description><![CDATA[Digital Ad Market Update: 4/3 - 4/9 2020<br /><br />Both Matt and Joe are back hosting this episode over Zoom. Get ready for some classic banter. All under 33 minutes.  <br /><br />Top Stories:  Google will finally lift its ban on coronavirus ad content. Stopping businesses from updating consumers on how they are operating amidst this crisis hasn't helped anyone. The ban, at least, is over.  <br /><br />Startups are looking to qualify for the government's small business relief loan program. These loans don't make sense for all startups. We explain why.  <br /><br />COVID-19 has had an interesting effect on consumer shopping habits - and, apparently, on toilet paper. We're looking at you, hoarders. All jokes aside, this pandemic will most likely have permanent effects. Stick around to find out what they are.<br /><br />Articles Mentioned: <br />Google: <a href="https://bit.ly/2XiWiH6" rel="noopener">https://bit.ly/2XiWiH6</a> <br />Facebook: <a href="https://nyti.ms/3e5aJob" rel="noopener">https://nyti.ms/3e5aJob</a> <br />Small Biz Loans: <a href="https://bloom.bg/2RhJxJ5" rel="noopener">https://bloom.bg/2RhJxJ5</a> <br />Amazon: <a href="https://reut.rs/34ottdD" rel="noopener">https://reut.rs/34ottdD</a> <br />COVID-19 Shopping List: <a href="https://bit.ly/2UUd2mo" rel="noopener">https://bit.ly/2UUd2mo</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/25062636</guid><pubDate>Thu, 09 Apr 2020 09:00:08 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/25062636/ofrecord04082020_mixdown_final.mp3" length="46618441" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/3 - 4/9 2020

Both Matt and Joe are back hosting this episode over Zoom. Get ready for some classic banter. All under 33 minutes.  

Top Stories:  Google will finally lift its ban on coronavirus ad content. Stopping...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/3 - 4/9 2020<br /><br />Both Matt and Joe are back hosting this episode over Zoom. Get ready for some classic banter. All under 33 minutes.  <br /><br />Top Stories:  Google will finally lift its ban on coronavirus ad content. Stopping businesses from updating consumers on how they are operating amidst this crisis hasn't helped anyone. The ban, at least, is over.  <br /><br />Startups are looking to qualify for the government's small business relief loan program. These loans don't make sense for all startups. We explain why.  <br /><br />COVID-19 has had an interesting effect on consumer shopping habits - and, apparently, on toilet paper. We're looking at you, hoarders. All jokes aside, this pandemic will most likely have permanent effects. Stick around to find out what they are.<br /><br />Articles Mentioned: <br />Google: <a href="https://bit.ly/2XiWiH6" rel="noopener">https://bit.ly/2XiWiH6</a> <br />Facebook: <a href="https://nyti.ms/3e5aJob" rel="noopener">https://nyti.ms/3e5aJob</a> <br />Small Biz Loans: <a href="https://bloom.bg/2RhJxJ5" rel="noopener">https://bloom.bg/2RhJxJ5</a> <br />Amazon: <a href="https://reut.rs/34ottdD" rel="noopener">https://reut.rs/34ottdD</a> <br />COVID-19 Shopping List: <a href="https://bit.ly/2UUd2mo" rel="noopener">https://bit.ly/2UUd2mo</a>]]></itunes:summary><itunes:duration>1942</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 4/2 | Shrinking Internet Bandwidth, CPMs on the Cheap, and Producer Kyle's Farewell</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-4-2-shrinking-internet-bandwidth-cpms-on-the-cheap-and-producer-kyle-s-farewell--24717756</link><description><![CDATA[Digital Ad Market Update: 3/27 - 4/2 2020<br /><br />Co-host Joe, producer Kyle, and producer-in-training Nipa are zooming to give you the latest marketing news amidst coronatime's work-at-home orders. <br /><br />Top Stories:<br />Top internet providers reporting high numbers for internet usage during COVID-19, and the FCC may be helpless to step in if numbers rise. Luckily, some companies are limiting their use.<br /><br />CPMs are the cheapest they have been in a while, but what does this mean? Basically, fewer advertisers are spending money on ad platforms, so ad platforms are selling ad space at historic lows.<br /><br />Producer Kyle takes some time to say goodbye and discuss the lessons he has learned since starting his work here. Wish him luck in his next chapter.<br /><br />Articles Mentioned:<br />Internet: <a href="https://bit.ly/349wChC" rel="noopener">https://bit.ly/349wChC</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/24717756</guid><pubDate>Thu, 02 Apr 2020 09:00:04 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/24717756/ofrecord_news033120_mix_final.mp3" length="49224096" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/27 - 4/2 2020

Co-host Joe, producer Kyle, and producer-in-training Nipa are zooming to give you the latest marketing news amidst coronatime's work-at-home orders. 

Top Stories:
Top internet providers reporting high...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/27 - 4/2 2020<br /><br />Co-host Joe, producer Kyle, and producer-in-training Nipa are zooming to give you the latest marketing news amidst coronatime's work-at-home orders. <br /><br />Top Stories:<br />Top internet providers reporting high numbers for internet usage during COVID-19, and the FCC may be helpless to step in if numbers rise. Luckily, some companies are limiting their use.<br /><br />CPMs are the cheapest they have been in a while, but what does this mean? Basically, fewer advertisers are spending money on ad platforms, so ad platforms are selling ad space at historic lows.<br /><br />Producer Kyle takes some time to say goodbye and discuss the lessons he has learned since starting his work here. Wish him luck in his next chapter.<br /><br />Articles Mentioned:<br />Internet: <a href="https://bit.ly/349wChC" rel="noopener">https://bit.ly/349wChC</a>]]></itunes:summary><itunes:duration>2051</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Of Record Daily | eSports</title><link>https://www.spreaker.com/episode/of-record-daily-esports--24685751</link><description><![CDATA[We know a lot of people are underestimating or just straight up don't know about eSports. What is it? How is COVID affecting the sport? Is it a sport?<br /><br />Joe and Kyle dive into the eSports scene and answer any questions you might have!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/24685751</guid><pubDate>Tue, 31 Mar 2020 20:00:22 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/24685751/ofrecord_daily033120_mix_final.mp3" length="17471486" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>We know a lot of people are underestimating or just straight up don't know about eSports. What is it? How is COVID affecting the sport? Is it a sport?&#13;
&#13;
Joe and Kyle dive into the eSports scene and answer any questions you might have!</itunes:subtitle><itunes:summary><![CDATA[We know a lot of people are underestimating or just straight up don't know about eSports. What is it? How is COVID affecting the sport? Is it a sport?<br /><br />Joe and Kyle dive into the eSports scene and answer any questions you might have!]]></itunes:summary><itunes:duration>728</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Of Record Daily | Netflix and Corona</title><link>https://www.spreaker.com/episode/of-record-daily-netflix-and-corona--24645911</link><description><![CDATA[In our first remote podcast recording, Kyle and Joe talk about the challenges Netflix faces in a perfect storm of losing a library of content, and not being able to generate original content during the pandemic. Please excuse the glitches in our first-ever remote recording.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/24645911</guid><pubDate>Mon, 30 Mar 2020 18:59:05 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/24645911/thedaily_033020_mixdown_final.mp3" length="18049473" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>In our first remote podcast recording, Kyle and Joe talk about the challenges Netflix faces in a perfect storm of losing a library of content, and not being able to generate original content during the pandemic. Please excuse the glitches in our...</itunes:subtitle><itunes:summary><![CDATA[In our first remote podcast recording, Kyle and Joe talk about the challenges Netflix faces in a perfect storm of losing a library of content, and not being able to generate original content during the pandemic. Please excuse the glitches in our first-ever remote recording.]]></itunes:summary><itunes:duration>752</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Of Record Daily | Working From Home</title><link>https://www.spreaker.com/episode/of-record-daily-working-from-home--24434762</link><description><![CDATA[Kyle and Joe talk about the pros and cons of working from home. Producer-in-training Nipa has some thoughts about this too.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/24434762</guid><pubDate>Fri, 27 Mar 2020 17:33:30 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/24434762/ofrecord_daily_032620_mixdown_final.mp3" length="29142007" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Kyle and Joe talk about the pros and cons of working from home. Producer-in-training Nipa has some thoughts about this too.</itunes:subtitle><itunes:summary><![CDATA[Kyle and Joe talk about the pros and cons of working from home. Producer-in-training Nipa has some thoughts about this too.]]></itunes:summary><itunes:duration>1214</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Of Record Daily | Amazon Wins During COVID-19</title><link>https://www.spreaker.com/episode/of-record-daily-amazon-wins-during-covid-19--24301563</link><description><![CDATA[Kyle and Joe talk about the strategic business moves Amazon is making during this pandemic. <br /><br />We talk about Amazon a lot on this podcast, and here's what they've been doing really well in the last few weeks.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/24301563</guid><pubDate>Thu, 26 Mar 2020 14:00:17 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/24301563/ofrecord_daily_032520_mixdown_final.mp3" length="18547875" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Kyle and Joe talk about the strategic business moves Amazon is making during this pandemic. &#13;
&#13;
We talk about Amazon a lot on this podcast, and here's what they've been doing really well in the last few weeks.</itunes:subtitle><itunes:summary><![CDATA[Kyle and Joe talk about the strategic business moves Amazon is making during this pandemic. <br /><br />We talk about Amazon a lot on this podcast, and here's what they've been doing really well in the last few weeks.]]></itunes:summary><itunes:duration>773</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing update 3/26 | Amazon Stops Non-Essentials, Facebook's AI Content Police, and No-Touching Content</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-3-26-amazon-stops-non-essentials-facebook-s-ai-content-police-and-no-touching-content--24305411</link><description><![CDATA[Digital Ad Market Update: 3/18 - 3/26 2020<br /><br />Joe, producer Kyle, and producer-in-training Nipa are in the studio with all the latest water cooler talk for your stay at home jobs. All in 39 minutes or less.<br /><br />Top Stories:<br /><br />Rapid-Fire News: Amazon stops shipping "non-essential" goods, brands limit their spending amid COVID-19 situation, and Square gets charter to start bank.<br /><br />Facebook is in a good position for content moderation during COVID-19 situation with their AI content police.<br /><br />How to get sales during COVID-19? Don't have ad creative with people touching or in close contact. Social distancing and quarantine graphics are all the rage anyway.<br /><br />Articles Mentioned:<br />Amazon: <a href="https://bloom.bg/2Jcvm3u" rel="noopener">https://bloom.bg/2Jcvm3u</a><br />Limiting Ad Buys: <a href="https://bit.ly/3an13D2" rel="noopener">https://bit.ly/3an13D2</a> <br />Square: <a href="https://bit.ly/2Uxqew6" rel="noopener">https://bit.ly/2Uxqew6</a> <br />Facebook: <a href="https://bit.ly/2y0Q6sz" rel="noopener">https://bit.ly/2y0Q6sz</a> <br />No Touching: <a href="https://bit.ly/2Uk6ld9" rel="noopener">https://bit.ly/2Uk6ld9</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/24305411</guid><pubDate>Thu, 26 Mar 2020 09:00:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/24305411/ofrecord_news_032520_mixdown_final.mp3" length="55282209" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/18 - 3/26 2020

Joe, producer Kyle, and producer-in-training Nipa are in the studio with all the latest water cooler talk for your stay at home jobs. All in 39 minutes or less.

Top Stories:

Rapid-Fire News: Amazon stops...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/18 - 3/26 2020<br /><br />Joe, producer Kyle, and producer-in-training Nipa are in the studio with all the latest water cooler talk for your stay at home jobs. All in 39 minutes or less.<br /><br />Top Stories:<br /><br />Rapid-Fire News: Amazon stops shipping "non-essential" goods, brands limit their spending amid COVID-19 situation, and Square gets charter to start bank.<br /><br />Facebook is in a good position for content moderation during COVID-19 situation with their AI content police.<br /><br />How to get sales during COVID-19? Don't have ad creative with people touching or in close contact. Social distancing and quarantine graphics are all the rage anyway.<br /><br />Articles Mentioned:<br />Amazon: <a href="https://bloom.bg/2Jcvm3u" rel="noopener">https://bloom.bg/2Jcvm3u</a><br />Limiting Ad Buys: <a href="https://bit.ly/3an13D2" rel="noopener">https://bit.ly/3an13D2</a> <br />Square: <a href="https://bit.ly/2Uxqew6" rel="noopener">https://bit.ly/2Uxqew6</a> <br />Facebook: <a href="https://bit.ly/2y0Q6sz" rel="noopener">https://bit.ly/2y0Q6sz</a> <br />No Touching: <a href="https://bit.ly/2Uk6ld9" rel="noopener">https://bit.ly/2Uk6ld9</a>]]></itunes:summary><itunes:duration>2303</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Of Record Daily | Three Takeaways About Cheap CPMs</title><link>https://www.spreaker.com/episode/of-record-daily-three-takeaways-about-cheap-cpms--24300927</link><description><![CDATA[Kyle and Joe sit down and talk about the three most important things you can do with cheap CPMs on Facebook and Google right now.<br /><br />During the COVID-19 pandemic, it is getting much easier to place ads on these platforms.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/24300927</guid><pubDate>Wed, 25 Mar 2020 17:52:42 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/24300927/ofrecord_daily_032520_mixdown_final.mp3" length="18547875" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Kyle and Joe sit down and talk about the three most important things you can do with cheap CPMs on Facebook and Google right now.&#13;
&#13;
During the COVID-19 pandemic, it is getting much easier to place ads on these platforms.</itunes:subtitle><itunes:summary><![CDATA[Kyle and Joe sit down and talk about the three most important things you can do with cheap CPMs on Facebook and Google right now.<br /><br />During the COVID-19 pandemic, it is getting much easier to place ads on these platforms.]]></itunes:summary><itunes:duration>773</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Of Record Daily | Three Things Business Leaders Need to be Doing During COVID-19</title><link>https://www.spreaker.com/episode/of-record-daily-three-things-business-leaders-need-to-be-doing-during-covid-19--24255036</link><description><![CDATA[Kyle and Joe sit down to talk about the three big things that every business leader should be doing during COVID-19. <br /><br />Acceptance: Take it seriously, be honest with your team. Actionable Items: Give people something tangible to do instead of buying toilet paper. Look toward the future: Plan for the best outcome and the worst case scenario.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/24255036</guid><pubDate>Tue, 24 Mar 2020 16:33:57 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/24255036/ofrecord_thedailty_032420_mix_final.mp3" length="18251349" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Kyle and Joe sit down to talk about the three big things that every business leader should be doing during COVID-19. &#13;
&#13;
Acceptance: Take it seriously, be honest with your team. Actionable Items: Give people something tangible to do instead of buying...</itunes:subtitle><itunes:summary><![CDATA[Kyle and Joe sit down to talk about the three big things that every business leader should be doing during COVID-19. <br /><br />Acceptance: Take it seriously, be honest with your team. Actionable Items: Give people something tangible to do instead of buying toilet paper. Look toward the future: Plan for the best outcome and the worst case scenario.]]></itunes:summary><itunes:duration>761</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 3/19 | Joe Biden's "Live" Rally, Agencies Surviving Coronavirus, Remote Work During Quarantine</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-3-19-joe-biden-s-live-rally-agencies-surviving-coronavirus-remote-work-during-quarantine--24030904</link><description><![CDATA[Digital Ad Market Update: 3/13 - 3/17 2020 <br /><br />Matt, Joe, and Rebecca dive into all of the coronavirus related news.  All of these stories and more in 45 mins!<br /><br />Articles Mentioned: <br />Joe Biden: <a href="http://bit.ly/2xQatJ4" rel="noopener">http://bit.ly/2xQatJ4</a><br />Podcast Boom: <a href="http://bit.ly/2WrCnVN" rel="noopener">http://bit.ly/2WrCnVN</a><br />Remote Work: <a href="http://bit.ly/2vAlsWg" rel="noopener">http://bit.ly/2vAlsWg</a><br />Agency Confessions: <a href="http://bit.ly/2IU9HNt" rel="noopener">http://bit.ly/2IU9HNt</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/24030904</guid><pubDate>Thu, 19 Mar 2020 09:15:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/24030904/ofrecord_news031720_mix_final.mp3" length="63618335" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/13 - 3/17 2020 &#13;
&#13;
Matt, Joe, and Rebecca dive into all of the coronavirus related news.  All of these stories and more in 45 mins!&#13;
&#13;
Articles Mentioned: &#13;
Joe Biden: http://bit.ly/2xQatJ4&#13;
Podcast Boom:...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/13 - 3/17 2020 <br /><br />Matt, Joe, and Rebecca dive into all of the coronavirus related news.  All of these stories and more in 45 mins!<br /><br />Articles Mentioned: <br />Joe Biden: <a href="http://bit.ly/2xQatJ4" rel="noopener">http://bit.ly/2xQatJ4</a><br />Podcast Boom: <a href="http://bit.ly/2WrCnVN" rel="noopener">http://bit.ly/2WrCnVN</a><br />Remote Work: <a href="http://bit.ly/2vAlsWg" rel="noopener">http://bit.ly/2vAlsWg</a><br />Agency Confessions: <a href="http://bit.ly/2IU9HNt" rel="noopener">http://bit.ly/2IU9HNt</a>]]></itunes:summary><itunes:duration>2651</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 3/12 | Apple Gives Corona Tips, P&amp;G Stays Woke, and Millennial Consumer Habits</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-3-12-apple-gives-corona-tips-p-g-stays-woke-and-millennial-consumer-habits--23761981</link><description><![CDATA[Digital Ad Market Update: 3/6 - 3/12 2020 <br /><br />Matt, Joe, Rebecca, and special guest Nipa, are here to keep you up to date on the latest marketing tips, AND NOW culturally relevant news as well. Stay woke. 53 mins or less.<br /><br />Top Stories: <br />Rapid-Fire News - Apple gives sanitation advice, Chili's invests in Gen Zers, a survey of your least favorite tech companies, and the next video-game movie.<br /> <br />Proctor & Gamble may just have cracked the code selling to Americans: Woke marketing. Apparently, if you cater to outrage culture, your media coverage goes up. Interesting.<br /><br />Millennials are growing up, and their consumer habits are important. If you want the ins and outs of this demographic consider sticking around.<br /><br />Articles Mentioned: <br />Apple: <a href="http://bit.ly/2TGHy2m" rel="noopener">http://bit.ly/2TGHy2m</a> <br />Chili's: <a href="http://bit.ly/2w1ibiK" rel="noopener">http://bit.ly/2w1ibiK</a> <br />Tech Companies: <a href="http://bit.ly/2IGpKyh" rel="noopener">http://bit.ly/2IGpKyh</a> <br />Video-Game Movie: <a href="http://bit.ly/3cSbCQr" rel="noopener">http://bit.ly/3cSbCQr</a> <br />P&G: <a href="https://cnn.it/2Wb60Lf" rel="noopener">https://cnn.it/2Wb60Lf</a> <br />Millennials: <a href="http://bit.ly/39HTAhP" rel="noopener">http://bit.ly/39HTAhP</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/23761981</guid><pubDate>Thu, 12 Mar 2020 09:00:20 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/23761981/ofrecord_news031020_mix_final.mp3" length="76512095" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/6 - 3/12 2020 

Matt, Joe, Rebecca, and special guest Nipa, are here to keep you up to date on the latest marketing tips, AND NOW culturally relevant news as well. Stay woke. 53 mins or less.

Top Stories: 
Rapid-Fire News...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/6 - 3/12 2020 <br /><br />Matt, Joe, Rebecca, and special guest Nipa, are here to keep you up to date on the latest marketing tips, AND NOW culturally relevant news as well. Stay woke. 53 mins or less.<br /><br />Top Stories: <br />Rapid-Fire News - Apple gives sanitation advice, Chili's invests in Gen Zers, a survey of your least favorite tech companies, and the next video-game movie.<br /> <br />Proctor & Gamble may just have cracked the code selling to Americans: Woke marketing. Apparently, if you cater to outrage culture, your media coverage goes up. Interesting.<br /><br />Millennials are growing up, and their consumer habits are important. If you want the ins and outs of this demographic consider sticking around.<br /><br />Articles Mentioned: <br />Apple: <a href="http://bit.ly/2TGHy2m" rel="noopener">http://bit.ly/2TGHy2m</a> <br />Chili's: <a href="http://bit.ly/2w1ibiK" rel="noopener">http://bit.ly/2w1ibiK</a> <br />Tech Companies: <a href="http://bit.ly/2IGpKyh" rel="noopener">http://bit.ly/2IGpKyh</a> <br />Video-Game Movie: <a href="http://bit.ly/3cSbCQr" rel="noopener">http://bit.ly/3cSbCQr</a> <br />P&G: <a href="https://cnn.it/2Wb60Lf" rel="noopener">https://cnn.it/2Wb60Lf</a> <br />Millennials: <a href="http://bit.ly/39HTAhP" rel="noopener">http://bit.ly/39HTAhP</a>]]></itunes:summary><itunes:duration>3188</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 3/5 | TikTok Talk, Coronavirus Commotion, and Political Ad Breakdowns</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-3-5-tiktok-talk-coronavirus-commotion-and-political-ad-breakdowns--23477279</link><description><![CDATA[Digital Ad Market Update: 2/28 - 3/5 2020<br /><br />Matt and Joe give you all the hot takes from this last week. 42 minutes or less.<br /><br />Top Stories:<br />Rapid-Fire News: Uber steals out of taxi playbook, Reddit feud with TikTok, Prager U vs. YouTube verdict, and a new Disney CEO<br /><br />Coronavirus continues to have major consequences on just about everything you can think of, the stock market, shopping habits, outdoor activities, and more. We give you the breakdown.<br /><br />Amid Super Tuesday results there is still much to talk about democratic ad spending, the winners and the losers. Even Trump gets a part in this segment.<br /><br />Articles Mentioned:<br />Uber: <a href="http://bit.ly/32XhumU" rel="noopener">http://bit.ly/32XhumU</a> <br />Reddit: <a href="http://bit.ly/2TBxS8h" rel="noopener">http://bit.ly/2TBxS8h</a> <br />Prager U: <a href="https://on.wsj.com/38pKe8R" rel="noopener">https://on.wsj.com/38pKe8R</a> <br />Disney: <a href="https://on.wsj.com/3avZW3R" rel="noopener">https://on.wsj.com/3avZW3R</a> <br />Political Ads: <a href="http://bit.ly/2uYIDJC" rel="noopener">http://bit.ly/2uYIDJC</a> <br />Political Emails: <a href="http://bit.ly/2Ihm6dN" rel="noopener">http://bit.ly/2Ihm6dN</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/23477279</guid><pubDate>Thu, 05 Mar 2020 10:00:20 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/23477279/ofrecord_news030320_mix_final.mp3" length="59747360" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/28 - 3/5 2020

Matt and Joe give you all the hot takes from this last week. 42 minutes or less.

Top Stories:
Rapid-Fire News: Uber steals out of taxi playbook, Reddit feud with TikTok, Prager U vs. YouTube verdict, and a...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/28 - 3/5 2020<br /><br />Matt and Joe give you all the hot takes from this last week. 42 minutes or less.<br /><br />Top Stories:<br />Rapid-Fire News: Uber steals out of taxi playbook, Reddit feud with TikTok, Prager U vs. YouTube verdict, and a new Disney CEO<br /><br />Coronavirus continues to have major consequences on just about everything you can think of, the stock market, shopping habits, outdoor activities, and more. We give you the breakdown.<br /><br />Amid Super Tuesday results there is still much to talk about democratic ad spending, the winners and the losers. Even Trump gets a part in this segment.<br /><br />Articles Mentioned:<br />Uber: <a href="http://bit.ly/32XhumU" rel="noopener">http://bit.ly/32XhumU</a> <br />Reddit: <a href="http://bit.ly/2TBxS8h" rel="noopener">http://bit.ly/2TBxS8h</a> <br />Prager U: <a href="https://on.wsj.com/38pKe8R" rel="noopener">https://on.wsj.com/38pKe8R</a> <br />Disney: <a href="https://on.wsj.com/3avZW3R" rel="noopener">https://on.wsj.com/3avZW3R</a> <br />Political Ads: <a href="http://bit.ly/2uYIDJC" rel="noopener">http://bit.ly/2uYIDJC</a> <br />Political Emails: <a href="http://bit.ly/2Ihm6dN" rel="noopener">http://bit.ly/2Ihm6dN</a>]]></itunes:summary><itunes:duration>2490</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 2/27 | Rapid-Fire News, Burger King's Nasty Patty, and the People of Online Stores</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-2-27-rapid-fire-news-burger-king-s-nasty-patty-and-the-people-of-online-stores--23223576</link><description><![CDATA[Digital Ad Market Update: 2/21 - 2/27 2020<br /><br />Matt and Joe, with special guests Rebecca and producer Kyle, are here with the latest and greatest digital marketing news. All in 41 minutes or less.<br /><br />Top Stories:<br />Snapchat to launch a new redesign, Google and Facebook drop new hobby-based apps, Pinterest experiments with AR shopping, and smart speakers are not reaching their potential.<br /><br />Burger King's new campaign depicting their no-preservative burgers receives a mixed review. It's definitely a shot at McDonald's, but are they also shooting themselves in the foot? We explain.<br /><br />There's a ton of online marketplaces available and the user demographics of each store vary widely. We're going to guess the physical store equivalent of these popular online marketplaces.<br /><br />Articles Mentioned:<br />Snapchat Redesign: <a href="http://bit.ly/32ws3x6" rel="noopener">http://bit.ly/32ws3x6</a> <br />FB's New App Hobbi: <a href="https://tcrn.ch/2Th8PHs" rel="noopener">https://tcrn.ch/2Th8PHs</a> <br />Google's New App Tangi: <a href="https://tcrn.ch/2Pt3V99" rel="noopener">https://tcrn.ch/2Pt3V99</a> <br />Pinterest AR: <a href="http://bit.ly/3885BeV" rel="noopener">http://bit.ly/3885BeV</a> <br />Smart Speakers: <a href="https://tcrn.ch/2T1oPhF" rel="noopener">https://tcrn.ch/2T1oPhF</a> <br />Burger King: <a href="http://bit.ly/2TbE7ze" rel="noopener">http://bit.ly/2TbE7ze</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/23223576</guid><pubDate>Thu, 27 Feb 2020 10:00:15 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/23223576/ofrecord_news022520_mix_final.mp3" length="58440416" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/21 - 2/27 2020

Matt and Joe, with special guests Rebecca and producer Kyle, are here with the latest and greatest digital marketing news. All in 41 minutes or less.

Top Stories:
Snapchat to launch a new redesign, Google...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/21 - 2/27 2020<br /><br />Matt and Joe, with special guests Rebecca and producer Kyle, are here with the latest and greatest digital marketing news. All in 41 minutes or less.<br /><br />Top Stories:<br />Snapchat to launch a new redesign, Google and Facebook drop new hobby-based apps, Pinterest experiments with AR shopping, and smart speakers are not reaching their potential.<br /><br />Burger King's new campaign depicting their no-preservative burgers receives a mixed review. It's definitely a shot at McDonald's, but are they also shooting themselves in the foot? We explain.<br /><br />There's a ton of online marketplaces available and the user demographics of each store vary widely. We're going to guess the physical store equivalent of these popular online marketplaces.<br /><br />Articles Mentioned:<br />Snapchat Redesign: <a href="http://bit.ly/32ws3x6" rel="noopener">http://bit.ly/32ws3x6</a> <br />FB's New App Hobbi: <a href="https://tcrn.ch/2Th8PHs" rel="noopener">https://tcrn.ch/2Th8PHs</a> <br />Google's New App Tangi: <a href="https://tcrn.ch/2Pt3V99" rel="noopener">https://tcrn.ch/2Pt3V99</a> <br />Pinterest AR: <a href="http://bit.ly/3885BeV" rel="noopener">http://bit.ly/3885BeV</a> <br />Smart Speakers: <a href="https://tcrn.ch/2T1oPhF" rel="noopener">https://tcrn.ch/2T1oPhF</a> <br />Burger King: <a href="http://bit.ly/2TbE7ze" rel="noopener">http://bit.ly/2TbE7ze</a>]]></itunes:summary><itunes:duration>2436</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing update 2/20 | Rapid-Fire News, the State of Podcasts, and the eBay for Boss Babes</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-2-20-rapid-fire-news-the-state-of-podcasts-and-the-ebay-for-boss-babes--22968090</link><description><![CDATA[Digital Ad Market Update: 2/15 - 2/20 2020<br /><br />Matt and Joe have a full house this week, prepare for a 40-minute menagerie of wit and laughs.<br /><br />We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.<br /><br />Podcast Survey: <a href="https://podcastofrecord.com/survey/" rel="noopener">https://podcastofrecord.com/survey/</a> <br /><br />Top Stories:<br />Rapid-fire news: PornHub pop-up shop, Instagram ditches IGTV button, HQ Trivia RIP, and Byte: the new Vine.<br /><br />Podcasts are a growing industry, but listeners and advertisers alike want some changes. We explain why.<br /><br />The Poshmark app has gained some cred lately among the younger female business-professional crowd. Boss babes everywhere, pay attention!<br /><br />Articles Mentioned:<br />PornHub: <a href="http://bit.ly/2wvXueV" rel="noopener">http://bit.ly/2wvXueV</a> <br />IGTV: <a href="http://bit.ly/38HwdED" rel="noopener">http://bit.ly/38HwdED</a><br />HQ: <a href="https://bloom.bg/2SFwrGw" rel="noopener">https://bloom.bg/2SFwrGw</a> <br />Byte: <a href="https://tcrn.ch/2SI4XjA" rel="noopener">https://tcrn.ch/2SI4XjA</a> <br />Podcasts: <a href="http://bit.ly/39Z6CY3" rel="noopener">http://bit.ly/39Z6CY3</a> <br />Poshmark: <a href="http://bit.ly/2ubB2qv" rel="noopener">http://bit.ly/2ubB2qv</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/22968090</guid><pubDate>Thu, 20 Feb 2020 10:00:03 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/22968090/ofrecord_news021820_mix_final.mp3" length="57202016" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/15 - 2/20 2020

Matt and Joe have a full house this week, prepare for a 40-minute menagerie of wit and laughs.

We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/15 - 2/20 2020<br /><br />Matt and Joe have a full house this week, prepare for a 40-minute menagerie of wit and laughs.<br /><br />We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.<br /><br />Podcast Survey: <a href="https://podcastofrecord.com/survey/" rel="noopener">https://podcastofrecord.com/survey/</a> <br /><br />Top Stories:<br />Rapid-fire news: PornHub pop-up shop, Instagram ditches IGTV button, HQ Trivia RIP, and Byte: the new Vine.<br /><br />Podcasts are a growing industry, but listeners and advertisers alike want some changes. We explain why.<br /><br />The Poshmark app has gained some cred lately among the younger female business-professional crowd. Boss babes everywhere, pay attention!<br /><br />Articles Mentioned:<br />PornHub: <a href="http://bit.ly/2wvXueV" rel="noopener">http://bit.ly/2wvXueV</a> <br />IGTV: <a href="http://bit.ly/38HwdED" rel="noopener">http://bit.ly/38HwdED</a><br />HQ: <a href="https://bloom.bg/2SFwrGw" rel="noopener">https://bloom.bg/2SFwrGw</a> <br />Byte: <a href="https://tcrn.ch/2SI4XjA" rel="noopener">https://tcrn.ch/2SI4XjA</a> <br />Podcasts: <a href="http://bit.ly/39Z6CY3" rel="noopener">http://bit.ly/39Z6CY3</a> <br />Poshmark: <a href="http://bit.ly/2ubB2qv" rel="noopener">http://bit.ly/2ubB2qv</a>]]></itunes:summary><itunes:duration>2384</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 2/13 | YouTube: Google's Side Hustle, Okay Bloomer, and Scott: the Male Karen</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-2-13-youtube-google-s-side-hustle-okay-bloomer-and-scott-the-male-karen--22773458</link><description><![CDATA[Digital Ad Market Update: 2/4 - 2/14 2020<br /><br />Matt, Joe, and Rebecca give all the latest marketing news in this 40-minute episode. Strap in cause its a doozy!<br /><br />We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.<br /><br />Podcast Survey: <a href="https://podcastofrecord.com/survey/" rel="noopener">https://podcastofrecord.com/survey/</a> <br /><br />Top Stories:<br />Google releases YouTube Q1 earnings for the first time. Big takeaway: Google is doing fine on its own. We explain why.<br /><br />Bloomberg is doing a digital political campaign like no other politician has done before. He is dropping money. Everywhere. Especially your local meme page. <br /><br />Just like how Karen is the archetype of a white lady asking to speak to your manager we have taken the liberty of making the male version. Now introducing... Scott. Your favorite LongHorn Steakhouse lovin', College Football watchin', condescending boomer. Tune in for more traits of a Scott.<br /><br />Articles Mentioned:<br />Bloomberg: <a href="http://bit.ly/2SpFT0K" rel="noopener">http://bit.ly/2SpFT0K</a> <br />Karen: <a href="http://bit.ly/38rYBuj" rel="noopener">http://bit.ly/38rYBuj</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/22773458</guid><pubDate>Fri, 14 Feb 2020 16:24:09 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/22773458/ofrecord_news021320_mix_final.mp3" length="57161696" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/4 - 2/14 2020

Matt, Joe, and Rebecca give all the latest marketing news in this 40-minute episode. Strap in cause its a doozy!

We are asking for your support. Take our survey about the show. It's quick, easy, and would...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/4 - 2/14 2020<br /><br />Matt, Joe, and Rebecca give all the latest marketing news in this 40-minute episode. Strap in cause its a doozy!<br /><br />We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.<br /><br />Podcast Survey: <a href="https://podcastofrecord.com/survey/" rel="noopener">https://podcastofrecord.com/survey/</a> <br /><br />Top Stories:<br />Google releases YouTube Q1 earnings for the first time. Big takeaway: Google is doing fine on its own. We explain why.<br /><br />Bloomberg is doing a digital political campaign like no other politician has done before. He is dropping money. Everywhere. Especially your local meme page. <br /><br />Just like how Karen is the archetype of a white lady asking to speak to your manager we have taken the liberty of making the male version. Now introducing... Scott. Your favorite LongHorn Steakhouse lovin', College Football watchin', condescending boomer. Tune in for more traits of a Scott.<br /><br />Articles Mentioned:<br />Bloomberg: <a href="http://bit.ly/2SpFT0K" rel="noopener">http://bit.ly/2SpFT0K</a> <br />Karen: <a href="http://bit.ly/38rYBuj" rel="noopener">http://bit.ly/38rYBuj</a>]]></itunes:summary><itunes:duration>2382</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 2/3 | Superbowl Sunday: The One Day People Watch Commercials</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-2-3-superbowl-sunday-the-one-day-people-watch-commercials--22381916</link><description><![CDATA[Digital Ad Market Update: 2/1 - 2/3 2020<br /><br />Co-hosts Matt and Joe bring in a special guest for this episode to discuss the in's and out's of the biggest day in football (OR advertising). All in 40 minutes or less.<br /><br />Top Stories:<br />Football, obviously...<br /><br />But also the Pepsi Halftime Show and the commercials. Enjoy!<br /><br />Check out our new podcast website: <a href="http://www.podcastofrecord.com" rel="noopener">www.podcastofrecord.com</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/22381916</guid><pubDate>Tue, 04 Feb 2020 11:00:14 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/22381916/ofrecord_news020320_mix_final.mp3" length="57200288" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/1 - 2/3 2020&#13;
&#13;
Co-hosts Matt and Joe bring in a special guest for this episode to discuss the in's and out's of the biggest day in football (OR advertising). All in 40 minutes or less.&#13;
&#13;
Top Stories:&#13;
Football,...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/1 - 2/3 2020<br /><br />Co-hosts Matt and Joe bring in a special guest for this episode to discuss the in's and out's of the biggest day in football (OR advertising). All in 40 minutes or less.<br /><br />Top Stories:<br />Football, obviously...<br /><br />But also the Pepsi Halftime Show and the commercials. Enjoy!<br /><br />Check out our new podcast website: <a href="http://www.podcastofrecord.com" rel="noopener">www.podcastofrecord.com</a>]]></itunes:summary><itunes:duration>2384</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 1/31 | The Big Game and Other Things</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-1-31-the-big-game-and-other-things--22282953</link><description><![CDATA[Digital Ad Market Update: 1/23 - 1/30 2020<br /><br />Matt and Co-Host Rebecca take over the studio to talk about the biggest night in advertising coming up aka the Superbowl!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/22282953</guid><pubDate>Fri, 31 Jan 2020 22:24:14 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/22282953/ofrecord_news_013020_mix_final.mp3" length="46122080" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/23 - 1/30 2020&#13;
&#13;
Matt and Co-Host Rebecca take over the studio to talk about the biggest night in advertising coming up aka the Superbowl!</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/23 - 1/30 2020<br /><br />Matt and Co-Host Rebecca take over the studio to talk about the biggest night in advertising coming up aka the Superbowl!]]></itunes:summary><itunes:duration>1922</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 1/22 | Google Takes Back Cookies, Amazon Wearables, Billionaire Showdown Superbowl LIV</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-1-22-google-takes-back-cookies-amazon-wearables-billionaire-showdown-superbowl-liv--21961818</link><description><![CDATA[Digital Ad Market Update: 1/10 - 1/22 2020<br /><br />Matt and Joe are back in the studio after last week's hiatus. If you didn't know, we're on YouTube now! If you just can't get enough of your beloved co-hosts, well, now you can see their faces as they drop the hottest marketing news. Content, content, content!<br /><br />Top Stories:<br />Google announces their going to stop third party cookies on Chrome. Under guise of privacy issues, they are funneling everyone into Google Ads.<br /><br />Amazon now has wearables. If you didn't think Alexa was creepy enough listening to everything from within your house, now she can hear you 24/7 with Echo Buds and Echo Frames.<br /><br />Billionaires Donald Trump and Michael Bloomberg both buy huge 60 second ad spots for Superbowl LIV. Advertisers are scrambling to not be next to these controversial giants.<br /><br />Facebook's new feature to blur-out "fact checked" content is not working as intended. The feature is being abused and is hurting digital artists and meme pages alike in the process.<br /><br />Articles Mentioned:<br />Google: <a href="http://bit.ly/2upGl5k" rel="noopener">http://bit.ly/2upGl5k</a> <br />Amazon: <a href="https://amzn.to/2Ggk9gU" rel="noopener">https://amzn.to/2Ggk9gU</a><br />Superbowl: <a href="https://nyti.ms/2tw0B5v" rel="noopener">https://nyti.ms/2tw0B5v</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/21961818</guid><pubDate>Wed, 22 Jan 2020 20:07:22 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/21961818/ofrecord_news012120_mix_final.mp3" length="49636256" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/10 - 1/22 2020

Matt and Joe are back in the studio after last week's hiatus. If you didn't know, we're on YouTube now! If you just can't get enough of your beloved co-hosts, well, now you can see their faces as they drop...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/10 - 1/22 2020<br /><br />Matt and Joe are back in the studio after last week's hiatus. If you didn't know, we're on YouTube now! If you just can't get enough of your beloved co-hosts, well, now you can see their faces as they drop the hottest marketing news. Content, content, content!<br /><br />Top Stories:<br />Google announces their going to stop third party cookies on Chrome. Under guise of privacy issues, they are funneling everyone into Google Ads.<br /><br />Amazon now has wearables. If you didn't think Alexa was creepy enough listening to everything from within your house, now she can hear you 24/7 with Echo Buds and Echo Frames.<br /><br />Billionaires Donald Trump and Michael Bloomberg both buy huge 60 second ad spots for Superbowl LIV. Advertisers are scrambling to not be next to these controversial giants.<br /><br />Facebook's new feature to blur-out "fact checked" content is not working as intended. The feature is being abused and is hurting digital artists and meme pages alike in the process.<br /><br />Articles Mentioned:<br />Google: <a href="http://bit.ly/2upGl5k" rel="noopener">http://bit.ly/2upGl5k</a> <br />Amazon: <a href="https://amzn.to/2Ggk9gU" rel="noopener">https://amzn.to/2Ggk9gU</a><br />Superbowl: <a href="https://nyti.ms/2tw0B5v" rel="noopener">https://nyti.ms/2tw0B5v</a>]]></itunes:summary><itunes:duration>2069</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 1/9 | Serial Projects Gaining Traction, Memes of the Decade, Facebook Takes On Deepfakes</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-1-9-serial-projects-gaining-traction-memes-of-the-decade-facebook-takes-on-deepfakes--21485144</link><description><![CDATA[Digital Ad Market Update: 1/1 - 1/8 2020<br /><br />Matt and Joe are back in the studio for the first time in 2020 to give you all the latest news of the new decade. Unless you believe the new decade starts in 2021. #MattsOpinion #ItsWrong<br /><br />Top Stories:<br />Ad agencies are increasingly being subjected to serial project based work. No more predictable revenue. Time to put your best work forward to keep the client.<br /><br />Memes have risen to be one of the most profound cultural tools used by people in the 2010s. They can be used for good as well as bad. Memes will continue to play a huge role for all demographics in your brand communication. Get your meme on!<br /><br />Facebook puts more effort combating deepfakes amidst the current political climate. How they detect these deepfakes? We don't know. Do we look like programmers? At least those who can't discern what's fake for themselves can sleep a little easier.<br /><br />Articles Mentioned:<br />Serial Projects: <a href="http://bit.ly/37OI96E" rel="noopener">http://bit.ly/37OI96E</a><br />Memes: <a href="http://bit.ly/36CSr9t" rel="noopener">http://bit.ly/36CSr9t</a><br />Facebook: <a href="https://cnn.it/35Ek6FH" rel="noopener">https://cnn.it/35Ek6FH</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/21485144</guid><pubDate>Thu, 09 Jan 2020 11:00:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/21485144/ofrecord_news010720_mix_final.mp3" length="48406496" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/1 - 1/8 2020

Matt and Joe are back in the studio for the first time in 2020 to give you all the latest news of the new decade. Unless you believe the new decade starts in 2021. #MattsOpinion #ItsWrong

Top Stories:
Ad...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/1 - 1/8 2020<br /><br />Matt and Joe are back in the studio for the first time in 2020 to give you all the latest news of the new decade. Unless you believe the new decade starts in 2021. #MattsOpinion #ItsWrong<br /><br />Top Stories:<br />Ad agencies are increasingly being subjected to serial project based work. No more predictable revenue. Time to put your best work forward to keep the client.<br /><br />Memes have risen to be one of the most profound cultural tools used by people in the 2010s. They can be used for good as well as bad. Memes will continue to play a huge role for all demographics in your brand communication. Get your meme on!<br /><br />Facebook puts more effort combating deepfakes amidst the current political climate. How they detect these deepfakes? We don't know. Do we look like programmers? At least those who can't discern what's fake for themselves can sleep a little easier.<br /><br />Articles Mentioned:<br />Serial Projects: <a href="http://bit.ly/37OI96E" rel="noopener">http://bit.ly/37OI96E</a><br />Memes: <a href="http://bit.ly/36CSr9t" rel="noopener">http://bit.ly/36CSr9t</a><br />Facebook: <a href="https://cnn.it/35Ek6FH" rel="noopener">https://cnn.it/35Ek6FH</a>]]></itunes:summary><itunes:duration>2017</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Show Me Your Feed 2019 Holiday Special | A Digital Advertising Focus Group</title><link>https://www.spreaker.com/episode/show-me-your-feed-2019-holiday-special-a-digital-advertising-focus-group--21189618</link><description><![CDATA[Matt and Joe bring back one of the favorite episodes of all time for the Podcast Of Record. That's right another "Show me your feed".<br /><br />In this episode we bring in, 1 by 1, everyone in the office to talk about their social media habits, if they click on advertising in their feeds, and what they are being targeted this year for the holidays.<br /><br />Producer Kyle let this one run without a clock, so it's a longer episode than normal!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/21189618</guid><pubDate>Mon, 30 Dec 2019 12:08:14 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/21189618/ofrecord_showmeyourfeed2019_mix_final.mp3" length="94362080" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Matt and Joe bring back one of the favorite episodes of all time for the Podcast Of Record. That's right another "Show me your feed".&#13;
&#13;
In this episode we bring in, 1 by 1, everyone in the office to talk about their social media habits, if they click...</itunes:subtitle><itunes:summary><![CDATA[Matt and Joe bring back one of the favorite episodes of all time for the Podcast Of Record. That's right another "Show me your feed".<br /><br />In this episode we bring in, 1 by 1, everyone in the office to talk about their social media habits, if they click on advertising in their feeds, and what they are being targeted this year for the holidays.<br /><br />Producer Kyle let this one run without a clock, so it's a longer episode than normal!]]></itunes:summary><itunes:duration>3932</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 12/18 | Top 10 2020 Digital Trends Predictions</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-12-18-top-10-2020-digital-trends-predictions--20824475</link><description><![CDATA[Matt and Joe dust off the crystal ball and take a look at 10 eMarketer predictions for 2020 digital trends. What's right, what's wrong, and what the f**k.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/20824475</guid><pubDate>Wed, 18 Dec 2019 11:00:15 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/20824475/ofrecord_news121319_mix_final.mp3" length="57746912" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Matt and Joe dust off the crystal ball and take a look at 10 eMarketer predictions for 2020 digital trends. What's right, what's wrong, and what the f**k.</itunes:subtitle><itunes:summary><![CDATA[Matt and Joe dust off the crystal ball and take a look at 10 eMarketer predictions for 2020 digital trends. What's right, what's wrong, and what the f**k.]]></itunes:summary><itunes:duration>2407</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 12/6 | Facebook's New Market Research App 'Viewpoints', Netflix Starts Viral Twitter Thread, Stream VS</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-12-6-facebook-s-new-market-research-app-viewpoints-netflix-starts-viral-twitter-thread-stream-vs--20538789</link><description><![CDATA[Digital Marketing Update: 11/16 - 12/6 2019<br /><br />Matt and Joe are in the studio fueled by Bubbly and Baby Yoda Memes to give you all the latest marketing news you probably missed when you were online shopping this past week.<br /><br />Top Stories:<br />Facebook's new market research app will pay you money for your hot take on something. Does your company’s new logo look bad? Find out before you launch.<br /><br />Netflix Starts a Twitter Thread about the sexual double entendres of running a brand account. Other big names and companies were quick to jump in, proving that social media is the best way to get organic reach.<br /><br />Also to end a round table of Disney + VS Apple TV +<br /><br />Articles Mentioned:<br />Facebook: <a href="http://bit.ly/2OY0abP" rel="noopener">http://bit.ly/2OY0abP</a><br />Netflix: <a href="http://bit.ly/38gcEDu" rel="noopener">http://bit.ly/38gcEDu</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/20538789</guid><pubDate>Fri, 06 Dec 2019 22:23:28 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/20538789/ofrecord_news120619_mix_final.mp3" length="55126688" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 11/16 - 12/6 2019&#13;
&#13;
Matt and Joe are in the studio fueled by Bubbly and Baby Yoda Memes to give you all the latest marketing news you probably missed when you were online shopping this past week.&#13;
&#13;
Top Stories:&#13;
Facebook's...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 11/16 - 12/6 2019<br /><br />Matt and Joe are in the studio fueled by Bubbly and Baby Yoda Memes to give you all the latest marketing news you probably missed when you were online shopping this past week.<br /><br />Top Stories:<br />Facebook's new market research app will pay you money for your hot take on something. Does your company’s new logo look bad? Find out before you launch.<br /><br />Netflix Starts a Twitter Thread about the sexual double entendres of running a brand account. Other big names and companies were quick to jump in, proving that social media is the best way to get organic reach.<br /><br />Also to end a round table of Disney + VS Apple TV +<br /><br />Articles Mentioned:<br />Facebook: <a href="http://bit.ly/2OY0abP" rel="noopener">http://bit.ly/2OY0abP</a><br />Netflix: <a href="http://bit.ly/38gcEDu" rel="noopener">http://bit.ly/38gcEDu</a>]]></itunes:summary><itunes:duration>2297</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>A Marketer's Guide To Holiday Shoppers</title><link>https://www.spreaker.com/episode/a-marketer-s-guide-to-holiday-shoppers--20197767</link><description><![CDATA[*Special Episode Alert*<br /><br />There will be no episode during the week of 11/25 - 12/1. We will be with family, hope you are too!<br /><br />In this special episode, your beloved hosts are here for an hour long experience you won't want to miss! <br /><br />We deliver all the Pro Tips and Hot Tips to take your brand to the next level this holiday season! Want to know who the best customer is? How about the importance of the deal? Or how to optimize website browsing? Do you know why CAC is way up this time of year? Want to know how to schedule your brands ad flight for the rest of the year? For all of this and more, be sure to tune in!<br /><br />A big thanks to our listeners for sticking with us! If you want to take the next step to show support, please take some time to leave a rating or a review. It means a lot to us here at Of Record!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/20197767</guid><pubDate>Fri, 22 Nov 2019 21:15:21 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/20197767/ofrecord_news111919_mix_final.mp3" length="85632224" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>*Special Episode Alert*

There will be no episode during the week of 11/25 - 12/1. We will be with family, hope you are too!

In this special episode, your beloved hosts are here for an hour long experience you won't want to miss! 

We deliver all the...</itunes:subtitle><itunes:summary><![CDATA[*Special Episode Alert*<br /><br />There will be no episode during the week of 11/25 - 12/1. We will be with family, hope you are too!<br /><br />In this special episode, your beloved hosts are here for an hour long experience you won't want to miss! <br /><br />We deliver all the Pro Tips and Hot Tips to take your brand to the next level this holiday season! Want to know who the best customer is? How about the importance of the deal? Or how to optimize website browsing? Do you know why CAC is way up this time of year? Want to know how to schedule your brands ad flight for the rest of the year? For all of this and more, be sure to tune in!<br /><br />A big thanks to our listeners for sticking with us! If you want to take the next step to show support, please take some time to leave a rating or a review. It means a lot to us here at Of Record!]]></itunes:summary><itunes:duration>3569</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 11/15 | No Likes On Instagram, Holiday Sales At Unprecedented Levels, and Nike Ditches Amazon</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-11-15-no-likes-on-instagram-holiday-sales-at-unprecedented-levels-and-nike-ditches-amazon--20054867</link><description><![CDATA[Digital Marketing Update: 11/7 - 11/15 2019<br /><br />Co-host Joe and Producer Kyle in the studio today. We apologize for any miscellaneous sounds you may hear in the background. There is some roof work being done. We appreciate your understanding!<br /><br />Top Stories:<br />Instagram makes decision to remove likes on posts. Now people can post without fear of how many likes they get. Influencers are punching the air as they will have to find new metrics to measure their clout and get paid.<br /><br />US holiday sales for the first time ever, expected to cross the $1 trillion mark. Retail is still king in this sector. You'd be surprised to find out how little actually comes from e-commerce. <br /><br />In unsurprising news, Nike pulls their products from Amazon. You've all heard of the Amazon Brand Apocalypse. Wait, you haven't? Well, what are you waiting for?<br /><br />Articles Mentioned:<br />Nike: <a href="https://bloom.bg/377v5cQ" rel="noopener">https://bloom.bg/377v5cQ</a> <br />Holiday Sales: <a href="http://bit.ly/357CBmo" rel="noopener">http://bit.ly/357CBmo</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/20054867</guid><pubDate>Fri, 15 Nov 2019 21:45:10 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/20054867/ofrecord_news111519_mix_final.mp3" length="41611424" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 11/7 - 11/15 2019

Co-host Joe and Producer Kyle in the studio today. We apologize for any miscellaneous sounds you may hear in the background. There is some roof work being done. We appreciate your understanding!

Top...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 11/7 - 11/15 2019<br /><br />Co-host Joe and Producer Kyle in the studio today. We apologize for any miscellaneous sounds you may hear in the background. There is some roof work being done. We appreciate your understanding!<br /><br />Top Stories:<br />Instagram makes decision to remove likes on posts. Now people can post without fear of how many likes they get. Influencers are punching the air as they will have to find new metrics to measure their clout and get paid.<br /><br />US holiday sales for the first time ever, expected to cross the $1 trillion mark. Retail is still king in this sector. You'd be surprised to find out how little actually comes from e-commerce. <br /><br />In unsurprising news, Nike pulls their products from Amazon. You've all heard of the Amazon Brand Apocalypse. Wait, you haven't? Well, what are you waiting for?<br /><br />Articles Mentioned:<br />Nike: <a href="https://bloom.bg/377v5cQ" rel="noopener">https://bloom.bg/377v5cQ</a> <br />Holiday Sales: <a href="http://bit.ly/357CBmo" rel="noopener">http://bit.ly/357CBmo</a>]]></itunes:summary><itunes:duration>1734</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 11/6 | Twitter Says No to Political Ads, New Facebook Ad Products, and More</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-11-6-twitter-says-no-to-political-ads-new-facebook-ad-products-and-more--19895293</link><description><![CDATA[Digital Marketing Update: 10/31 - 11/6 2019<br /><br />Matt and Joe, your beloved co-hosts for Of Record are finally in the studio at the same time. It's about time, listeners. Enjoy!<br /><br />Top Stories:<br />Twitter stopped running political ads but it doesn't seem like it will affect their bottom line. Can't say the same for their ad products though.<br /><br />Facebook has just released a couple new ways to run ads on their platform, including: search queries and Facebook Groups. We give you the run down on how to utilize them.<br /><br />Other news about Facebook, Amazon, and Google.<br /><br />Articles Mentioned:<br />Twitter Ads: <a href="https://wapo.st/33o5eLD" rel="noopener">https://wapo.st/33o5eLD</a><br />Facebook: <a href="http://bit.ly/2CiNGV9" rel="noopener">http://bit.ly/2CiNGV9</a><br />Twitter Q3: <a href="https://cnb.cx/32tHUuI" rel="noopener">https://cnb.cx/32tHUuI</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/19895293</guid><pubDate>Wed, 06 Nov 2019 21:32:52 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/19895293/ofrecord_news110519_mix_final.mp3" length="46565024" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 10/31 - 11/6 2019

Matt and Joe, your beloved co-hosts for Of Record are finally in the studio at the same time. It's about time, listeners. Enjoy!

Top Stories:
Twitter stopped running political ads but it doesn't seem like...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 10/31 - 11/6 2019<br /><br />Matt and Joe, your beloved co-hosts for Of Record are finally in the studio at the same time. It's about time, listeners. Enjoy!<br /><br />Top Stories:<br />Twitter stopped running political ads but it doesn't seem like it will affect their bottom line. Can't say the same for their ad products though.<br /><br />Facebook has just released a couple new ways to run ads on their platform, including: search queries and Facebook Groups. We give you the run down on how to utilize them.<br /><br />Other news about Facebook, Amazon, and Google.<br /><br />Articles Mentioned:<br />Twitter Ads: <a href="https://wapo.st/33o5eLD" rel="noopener">https://wapo.st/33o5eLD</a><br />Facebook: <a href="http://bit.ly/2CiNGV9" rel="noopener">http://bit.ly/2CiNGV9</a><br />Twitter Q3: <a href="https://cnb.cx/32tHUuI" rel="noopener">https://cnb.cx/32tHUuI</a>]]></itunes:summary><itunes:duration>1941</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 10/30 | Zuckerberg Makes Case For Libra, Roku's Purchase of Dataxu, and Disney Taking Over</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-10-30-zuckerberg-makes-case-for-libra-roku-s-purchase-of-dataxu-and-disney-taking-over--19774613</link><description><![CDATA[Digital Marketing Update: 10/17 - 10/30 2019<br /><br />Co-host Joe and Producer Kyle in the studio. Matt is out today. You know what that means... Joe unfiltered. Strap in!<br /><br />Facebook CEO Mark Zuckerberg in front of Congress again to make case for Libra Coin except he gets asked dumb questions. One takeaway: Facebook will not fact check political ads, so it's up to you to cut through the b.s.<br /><br />Roku buys Dataxu, an independent demand platform. In short: big brand ads will show up next to more niche, local ones.<br /><br />Disney+ is getting closer to fruition and the streaming war is getting intense. Disney's ability to market to consumers may just be what puts them in the lead.<br /><br />Articles Cited:<br />Facebook: <a href="https://on.wsj.com/2q1lOlz" rel="noopener">https://on.wsj.com/2q1lOlz</a><br />Roku: <a href="http://bit.ly/2NuxEN2" rel="noopener">http://bit.ly/2NuxEN2</a><br />Disney: <a href="https://nyti.ms/2WpWNwD" rel="noopener">https://nyti.ms/2WpWNwD</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/19774613</guid><pubDate>Wed, 30 Oct 2019 20:43:07 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/19774613/ofrecord_news103019_mix_final.mp3" length="53119904" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 10/17 - 10/30 2019

Co-host Joe and Producer Kyle in the studio. Matt is out today. You know what that means... Joe unfiltered. Strap in!

Facebook CEO Mark Zuckerberg in front of Congress again to make case for Libra Coin...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 10/17 - 10/30 2019<br /><br />Co-host Joe and Producer Kyle in the studio. Matt is out today. You know what that means... Joe unfiltered. Strap in!<br /><br />Facebook CEO Mark Zuckerberg in front of Congress again to make case for Libra Coin except he gets asked dumb questions. One takeaway: Facebook will not fact check political ads, so it's up to you to cut through the b.s.<br /><br />Roku buys Dataxu, an independent demand platform. In short: big brand ads will show up next to more niche, local ones.<br /><br />Disney+ is getting closer to fruition and the streaming war is getting intense. Disney's ability to market to consumers may just be what puts them in the lead.<br /><br />Articles Cited:<br />Facebook: <a href="https://on.wsj.com/2q1lOlz" rel="noopener">https://on.wsj.com/2q1lOlz</a><br />Roku: <a href="http://bit.ly/2NuxEN2" rel="noopener">http://bit.ly/2NuxEN2</a><br />Disney: <a href="https://nyti.ms/2WpWNwD" rel="noopener">https://nyti.ms/2WpWNwD</a>]]></itunes:summary><itunes:duration>2214</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 10/16 | Hulu Ad Price Auctions, Mastercard and Visa Ditch FB Libra, and Instagram Throwbacks</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-10-16-hulu-ad-price-auctions-mastercard-and-visa-ditch-fb-libra-and-instagram-throwbacks--19539869</link><description><![CDATA[Digital Marketing Update: 10/12 - 10/16 2019<br /><br />Matt is out of the studio this week so co-host Joe is joined by producer Kyle for a rapid fire news episode. Strap in and enjoy!<br /><br />Top Stories:<br />Hulu experiments with price auctions for the first time on their popular content. More bids, more money.<br /><br />Visa, Mastercard and other financial players ditch Facebook's Libra coin. Facebook can't seem to catch a break. We discuss why they left.<br /><br />Instagram introduces new throwback feature on stories in effort to boost user generated content. Hint hint... get ready for more ads.<br /><br />Vox Media now has 200 podcasts on their network, up from 75 at the beginning of this year. Their network is growing and ad buyers are streaming in.<br /><br />Activision/Blizzard in the hot seat after suspending Hearthstone player for voicing support towards Hong Kong. What would you do if China was a critical market?<br /><br />Elizabeth Warren, a critic of Facebook, uses FB ads to test the validity of their ad policy. In doing so, pokes at Mark Zuckerberg. If you're thinking it sounds a bit hypocritical, you'd be right.<br /><br />Articles Mentioned:<br />Hulu: <a href="http://bit.ly/2BjWdXv" rel="noopener">http://bit.ly/2BjWdXv</a> <br />Facebook Libra: <a href="https://tcrn.ch/2VOj5b9" rel="noopener">https://tcrn.ch/2VOj5b9</a> <br />Instagram: <a href="https://tcrn.ch/2OReG5x" rel="noopener">https://tcrn.ch/2OReG5x</a> <br />Vox: <a href="http://bit.ly/31kXhVt" rel="noopener">http://bit.ly/31kXhVt</a><br />Activision/Blizzard: <a href="http://bit.ly/2MI28uI" rel="noopener">http://bit.ly/2MI28uI</a> <br />Warren: <a href="https://cnn.it/2qks3kF" rel="noopener">https://cnn.it/2qks3kF</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/19539869</guid><pubDate>Wed, 16 Oct 2019 20:38:16 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/19539869/ofrecord_news101619_mix_mixdown_final.mp3" length="54662432" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 10/12 - 10/16 2019

Matt is out of the studio this week so co-host Joe is joined by producer Kyle for a rapid fire news episode. Strap in and enjoy!

Top Stories:
Hulu experiments with price auctions for the first time on...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 10/12 - 10/16 2019<br /><br />Matt is out of the studio this week so co-host Joe is joined by producer Kyle for a rapid fire news episode. Strap in and enjoy!<br /><br />Top Stories:<br />Hulu experiments with price auctions for the first time on their popular content. More bids, more money.<br /><br />Visa, Mastercard and other financial players ditch Facebook's Libra coin. Facebook can't seem to catch a break. We discuss why they left.<br /><br />Instagram introduces new throwback feature on stories in effort to boost user generated content. Hint hint... get ready for more ads.<br /><br />Vox Media now has 200 podcasts on their network, up from 75 at the beginning of this year. Their network is growing and ad buyers are streaming in.<br /><br />Activision/Blizzard in the hot seat after suspending Hearthstone player for voicing support towards Hong Kong. What would you do if China was a critical market?<br /><br />Elizabeth Warren, a critic of Facebook, uses FB ads to test the validity of their ad policy. In doing so, pokes at Mark Zuckerberg. If you're thinking it sounds a bit hypocritical, you'd be right.<br /><br />Articles Mentioned:<br />Hulu: <a href="http://bit.ly/2BjWdXv" rel="noopener">http://bit.ly/2BjWdXv</a> <br />Facebook Libra: <a href="https://tcrn.ch/2VOj5b9" rel="noopener">https://tcrn.ch/2VOj5b9</a> <br />Instagram: <a href="https://tcrn.ch/2OReG5x" rel="noopener">https://tcrn.ch/2OReG5x</a> <br />Vox: <a href="http://bit.ly/31kXhVt" rel="noopener">http://bit.ly/31kXhVt</a><br />Activision/Blizzard: <a href="http://bit.ly/2MI28uI" rel="noopener">http://bit.ly/2MI28uI</a> <br />Warren: <a href="https://cnn.it/2qks3kF" rel="noopener">https://cnn.it/2qks3kF</a>]]></itunes:summary><itunes:duration>2278</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 10/11 | MeatEater's New D2C Model, Gary Vee Calls Marketers Out, and Doing Business in China</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-10-11-meateater-s-new-d2c-model-gary-vee-calls-marketers-out-and-doing-business-in-china--19464265</link><description><![CDATA[Digital Marketing Update: 10/3 - 10/11 2019<br /><br />This week Matt and Joe give you the breakdown in less than 34 minutes. Tune in and enjoy!<br /><br />Top Stories:<br />MeatEater, Inc. gets $50M investment to buy the brands they use on their show, in doing so are capturing two parts of their value chain. Will this new D2C model be the new wave?<br /><br />Gary Vaynerchuk flames big brand marketers for not changing their strategy even though the world around them is. Don't lose touch with your customers just cause your wallets getting fat. Someone had to say it.<br /><br />If you're considering going global and doing business in China, should you censor yourself to please their government (and access their market) or should you say no to Winnie The Pooh? We discuss your options.<br /><br />Articles Mentioned:<br />MeatEater: <a href="http://bit.ly/2IHxPmM" rel="noopener">http://bit.ly/2IHxPmM</a><br />Gary Vee: <a href="http://bit.ly/319istI" rel="noopener">http://bit.ly/319istI</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/19464265</guid><pubDate>Fri, 11 Oct 2019 20:32:37 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/19464265/ofrecord_news_101119_mix_final.mp3" length="48005600" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 10/3 - 10/11 2019

This week Matt and Joe give you the breakdown in less than 34 minutes. Tune in and enjoy!

Top Stories:
MeatEater, Inc. gets $50M investment to buy the brands they use on their show, in doing so are...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 10/3 - 10/11 2019<br /><br />This week Matt and Joe give you the breakdown in less than 34 minutes. Tune in and enjoy!<br /><br />Top Stories:<br />MeatEater, Inc. gets $50M investment to buy the brands they use on their show, in doing so are capturing two parts of their value chain. Will this new D2C model be the new wave?<br /><br />Gary Vaynerchuk flames big brand marketers for not changing their strategy even though the world around them is. Don't lose touch with your customers just cause your wallets getting fat. Someone had to say it.<br /><br />If you're considering going global and doing business in China, should you censor yourself to please their government (and access their market) or should you say no to Winnie The Pooh? We discuss your options.<br /><br />Articles Mentioned:<br />MeatEater: <a href="http://bit.ly/2IHxPmM" rel="noopener">http://bit.ly/2IHxPmM</a><br />Gary Vee: <a href="http://bit.ly/319istI" rel="noopener">http://bit.ly/319istI</a>]]></itunes:summary><itunes:duration>2001</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 10/2 | Facebook Removes Likes, Content Factories Growing, Big Brands Struggling For Relevance</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-10-2-facebook-removes-likes-content-factories-growing-big-brands-struggling-for-relevance--19329238</link><description><![CDATA[Digital Marketing Update: 9/26 - 10/2 2019<br /><br />Matt and Joe are in the studio for your weekly Of Record episode. It's 35 minutes, listeners. Enjoy!<br /><br />Top Stories:<br />Facebook tests removing the like feature on social media posts. White girls named Becky and Marketers alike in a frenzy from losing this popular metric.<br /><br />Content factories on social media are growing, over 1 billion monthly users watch their content. Facebook/Instagram not happy with their platforms losing their originality.<br /><br />Big brands are not getting with the times and are struggling to revitalize their image in these modern times. What can they do?<br /><br />Articles Mentioned:<br />FB Likes: <a href="https://nyti.ms/2pnDzep" rel="noopener">https://nyti.ms/2pnDzep</a> <br />Content Factories: <a href="https://on.wsj.com/2oxiCxt" rel="noopener">https://on.wsj.com/2oxiCxt</a> <br />Big Brands: <a href="http://bit.ly/2n5667W" rel="noopener">http://bit.ly/2n5667W</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/19329238</guid><pubDate>Wed, 02 Oct 2019 20:23:07 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/19329238/ofrecord_news100219_mix_final.mp3" length="50477216" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 9/26 - 10/2 2019

Matt and Joe are in the studio for your weekly Of Record episode. It's 35 minutes, listeners. Enjoy!

Top Stories:
Facebook tests removing the like feature on social media posts. White girls named Becky and...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 9/26 - 10/2 2019<br /><br />Matt and Joe are in the studio for your weekly Of Record episode. It's 35 minutes, listeners. Enjoy!<br /><br />Top Stories:<br />Facebook tests removing the like feature on social media posts. White girls named Becky and Marketers alike in a frenzy from losing this popular metric.<br /><br />Content factories on social media are growing, over 1 billion monthly users watch their content. Facebook/Instagram not happy with their platforms losing their originality.<br /><br />Big brands are not getting with the times and are struggling to revitalize their image in these modern times. What can they do?<br /><br />Articles Mentioned:<br />FB Likes: <a href="https://nyti.ms/2pnDzep" rel="noopener">https://nyti.ms/2pnDzep</a> <br />Content Factories: <a href="https://on.wsj.com/2oxiCxt" rel="noopener">https://on.wsj.com/2oxiCxt</a> <br />Big Brands: <a href="http://bit.ly/2n5667W" rel="noopener">http://bit.ly/2n5667W</a>]]></itunes:summary><itunes:duration>2104</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 9/25 | Content Moderators Not Lasting Long, Streaming Wars Champ, and Gary Vee Controversy</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-9-25-content-moderators-not-lasting-long-streaming-wars-champ-and-gary-vee-controversy--19233972</link><description><![CDATA[Digital Ad Market Update: 9/19 - 9/25 2019<br /><br />This week Matt and Joe have some in depth stories so sit down, strap in, and enjoy the show. All in 37 minutes or less.<br /><br />Top Stories:<br />Facebook content moderators don't last long. What they look at day in and day out may explain why... (SPOILER: Burt Reynolds' bush)<br /><br />Netflix has proven to be the king of streaming services in terms of viewer awareness. Can they keep the lead with Disney+ releasing later this year?<br /><br />Gary Vaynerchuk voiced a controversial opinion on giving free labor and the marketing community was thrown into a frenzy. We voice our opinions.<br /><br />Articles Mentioned:<br />Content Moderators: <a href="http://bit.ly/2l7r9pi" rel="noopener">http://bit.ly/2l7r9pi</a><br />Streaming War: <a href="http://bit.ly/2l8ECgz" rel="noopener">http://bit.ly/2l8ECgz</a> <br />Gary Vee: <a href="http://bit.ly/2mNs7HD" rel="noopener">http://bit.ly/2mNs7HD</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/19233972</guid><pubDate>Wed, 25 Sep 2019 20:58:35 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/19233972/ofrecord_news092519_mix_final.mp3" length="52988000" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 9/19 - 9/25 2019

This week Matt and Joe have some in depth stories so sit down, strap in, and enjoy the show. All in 37 minutes or less.

Top Stories:
Facebook content moderators don't last long. What they look at day in and...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 9/19 - 9/25 2019<br /><br />This week Matt and Joe have some in depth stories so sit down, strap in, and enjoy the show. All in 37 minutes or less.<br /><br />Top Stories:<br />Facebook content moderators don't last long. What they look at day in and day out may explain why... (SPOILER: Burt Reynolds' bush)<br /><br />Netflix has proven to be the king of streaming services in terms of viewer awareness. Can they keep the lead with Disney+ releasing later this year?<br /><br />Gary Vaynerchuk voiced a controversial opinion on giving free labor and the marketing community was thrown into a frenzy. We voice our opinions.<br /><br />Articles Mentioned:<br />Content Moderators: <a href="http://bit.ly/2l7r9pi" rel="noopener">http://bit.ly/2l7r9pi</a><br />Streaming War: <a href="http://bit.ly/2l8ECgz" rel="noopener">http://bit.ly/2l8ECgz</a> <br />Gary Vee: <a href="http://bit.ly/2mNs7HD" rel="noopener">http://bit.ly/2mNs7HD</a>]]></itunes:summary><itunes:duration>2208</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 9/18 | Apple Keynote Event, More Boomers on Facebook, and Guardian's Success On YouTube</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-9-18-apple-keynote-event-more-boomers-on-facebook-and-guardian-s-success-on-youtube--19143881</link><description><![CDATA[Digital Marketing Update: 9/11 - 9/18 2019<br /><br />Matt and Joe cover a ton of topics in this edition Of Record, all under 29 minutes!<br /><br />Top Stories:<br />Apple iPhones will have three cameras... and other news from the keynote event.<br /><br />Facebook has grown even more in the Boomer category, if you didn't already know that.<br /><br />Guardian puts more effort into longer form videos on YouTube and the results are promising.<br /><br />NRA ramped up Facebook spending after El Paso and Dayton shooting. They are not the first group to profit off tragedy.<br /><br />Porn industry embraces direct to consumer business model.<br /><br />Articles Mentioned:<br />Apple: <a href="https://apple.co/2knLWob" rel="noopener">https://apple.co/2knLWob</a> <br />Facebook: <a href="http://bit.ly/2kHgnGi" rel="noopener">http://bit.ly/2kHgnGi</a> <br />Guardian: <a href="http://bit.ly/2mgA0oO" rel="noopener">http://bit.ly/2mgA0oO</a> <br />NRA: <a href="http://bit.ly/2mpwLf7" rel="noopener">http://bit.ly/2mpwLf7</a> <br />DTC Adult Entertainment: <a href="http://bit.ly/2lYl1zN" rel="noopener">http://bit.ly/2lYl1zN</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/19143881</guid><pubDate>Wed, 18 Sep 2019 21:13:17 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/19143881/ofrecord_news091819_mix_final.mp3" length="41003168" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 9/11 - 9/18 2019

Matt and Joe cover a ton of topics in this edition Of Record, all under 29 minutes!

Top Stories:
Apple iPhones will have three cameras... and other news from the keynote event.

Facebook has grown even more...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 9/11 - 9/18 2019<br /><br />Matt and Joe cover a ton of topics in this edition Of Record, all under 29 minutes!<br /><br />Top Stories:<br />Apple iPhones will have three cameras... and other news from the keynote event.<br /><br />Facebook has grown even more in the Boomer category, if you didn't already know that.<br /><br />Guardian puts more effort into longer form videos on YouTube and the results are promising.<br /><br />NRA ramped up Facebook spending after El Paso and Dayton shooting. They are not the first group to profit off tragedy.<br /><br />Porn industry embraces direct to consumer business model.<br /><br />Articles Mentioned:<br />Apple: <a href="https://apple.co/2knLWob" rel="noopener">https://apple.co/2knLWob</a> <br />Facebook: <a href="http://bit.ly/2kHgnGi" rel="noopener">http://bit.ly/2kHgnGi</a> <br />Guardian: <a href="http://bit.ly/2mgA0oO" rel="noopener">http://bit.ly/2mgA0oO</a> <br />NRA: <a href="http://bit.ly/2mpwLf7" rel="noopener">http://bit.ly/2mpwLf7</a> <br />DTC Adult Entertainment: <a href="http://bit.ly/2lYl1zN" rel="noopener">http://bit.ly/2lYl1zN</a>]]></itunes:summary><itunes:duration>1709</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 9/11 | DTC and Ad Agency Struggles, Newspapers Lobby For Better Pay, and iHeartMedia Plugs Themselves</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-9-11-dtc-and-ad-agency-struggles-newspapers-lobby-for-better-pay-and-iheartmedia-plugs-themselves--19070994</link><description><![CDATA[Digital Marketing Update: 9/5 - 9/11 2019<br /><br />Happy One Year Anniversary to Of Record! Your hosts Matt and Joe give you the break down in just under 30 minutes! <br /><br />Top Stories:<br />Direct to Consumer brands want performance, but the ad agencies they use get hung up on branding.<br /><br />Newspapers lobby Congress for the Journalism Competition and Preservation Act in hopes of having more bargaining power against tech giants, Facebook and Google.<br /><br />iHeartMedia to start advertising their podcasts on their vast array of radio channels. <br /><br />Facebook introduces new dating function and Boomers are rolling in their rockers.<br /><br />Producer Kyle becomes Podcast Host Kyle in new show called Growing Roots, about Florida businesses and their owners. Check it out.<br /><br />Articles Mentioned:<br />DTC: <a href="http://bit.ly/2lJ3RGq" rel="noopener">http://bit.ly/2lJ3RGq</a> <br />Newspapers: <a href="http://bit.ly/2m6TOLf" rel="noopener">http://bit.ly/2m6TOLf</a> <br />iHeartMedia: <a href="https://engt.co/2kv0wKV" rel="noopener">https://engt.co/2kv0wKV</a> <br />Growing Roots: <a href="http://bit.ly/2khulyo" rel="noopener">http://bit.ly/2khulyo</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/19070994</guid><pubDate>Wed, 11 Sep 2019 18:47:35 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/19070994/ofrecord_news091019_mix1_final.mp3" length="42174752" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 9/5 - 9/11 2019

Happy One Year Anniversary to Of Record! Your hosts Matt and Joe give you the break down in just under 30 minutes! 

Top Stories:
Direct to Consumer brands want performance, but the ad agencies they use get...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 9/5 - 9/11 2019<br /><br />Happy One Year Anniversary to Of Record! Your hosts Matt and Joe give you the break down in just under 30 minutes! <br /><br />Top Stories:<br />Direct to Consumer brands want performance, but the ad agencies they use get hung up on branding.<br /><br />Newspapers lobby Congress for the Journalism Competition and Preservation Act in hopes of having more bargaining power against tech giants, Facebook and Google.<br /><br />iHeartMedia to start advertising their podcasts on their vast array of radio channels. <br /><br />Facebook introduces new dating function and Boomers are rolling in their rockers.<br /><br />Producer Kyle becomes Podcast Host Kyle in new show called Growing Roots, about Florida businesses and their owners. Check it out.<br /><br />Articles Mentioned:<br />DTC: <a href="http://bit.ly/2lJ3RGq" rel="noopener">http://bit.ly/2lJ3RGq</a> <br />Newspapers: <a href="http://bit.ly/2m6TOLf" rel="noopener">http://bit.ly/2m6TOLf</a> <br />iHeartMedia: <a href="https://engt.co/2kv0wKV" rel="noopener">https://engt.co/2kv0wKV</a> <br />Growing Roots: <a href="http://bit.ly/2khulyo" rel="noopener">http://bit.ly/2khulyo</a>]]></itunes:summary><itunes:duration>1758</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 9/4 | Traditional Sports Losing Clout, Doritos' Brand-less Branding, and Performance Marketing Advice</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-9-4-traditional-sports-losing-clout-doritos-brand-less-branding-and-performance-marketing-advice--19002804</link><description><![CDATA[Digital Marketing Update: 8/31 - 9/4 2019<br /><br />Your hosts Matt and Joe, in 32 minutes drop some knowledge about the marketing world!<br /><br />Top Stories:<br />NFL partners with TikTok in effort to get the youngins interested. Meanwhile the MLB struggles to reach anything but Boomers.<br /><br />Doritos drops their branding in favor of a triangle. Will it work? Does it even matter with all of the earned media they got? Let's discuss.<br /><br />What's the difference between CPA and CR? If you don't know, stick around. <br /><br />Articles Mentioned:<br />NFL/TikTok: <a href="https://tcrn.ch/2jZGw2x" rel="noopener">https://tcrn.ch/2jZGw2x</a> <br />Doritos: <a href="https://cnb.cx/2ktB8oG" rel="noopener">https://cnb.cx/2ktB8oG</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/19002804</guid><pubDate>Wed, 04 Sep 2019 20:16:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/19002804/ofrecord_news_090419_mix_final.mp3" length="45355424" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Marketing Update: 8/31 - 9/4 2019

Your hosts Matt and Joe, in 32 minutes drop some knowledge about the marketing world!

Top Stories:
NFL partners with TikTok in effort to get the youngins interested. Meanwhile the MLB struggles to reach...</itunes:subtitle><itunes:summary><![CDATA[Digital Marketing Update: 8/31 - 9/4 2019<br /><br />Your hosts Matt and Joe, in 32 minutes drop some knowledge about the marketing world!<br /><br />Top Stories:<br />NFL partners with TikTok in effort to get the youngins interested. Meanwhile the MLB struggles to reach anything but Boomers.<br /><br />Doritos drops their branding in favor of a triangle. Will it work? Does it even matter with all of the earned media they got? Let's discuss.<br /><br />What's the difference between CPA and CR? If you don't know, stick around. <br /><br />Articles Mentioned:<br />NFL/TikTok: <a href="https://tcrn.ch/2jZGw2x" rel="noopener">https://tcrn.ch/2jZGw2x</a> <br />Doritos: <a href="https://cnb.cx/2ktB8oG" rel="noopener">https://cnb.cx/2ktB8oG</a>]]></itunes:summary><itunes:duration>1890</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 8/30 | PragerU v. Youtube, Battle of the Chicken Sandwich, and Democrats Facebook Ad Spend</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-8-30-prageru-v-youtube-battle-of-the-chicken-sandwich-and-democrats-facebook-ad-spend--18960430</link><description><![CDATA[Digital Ad Market Update: 8/22 - 8/30 2019<br /><br />Matt and Joe give you your update in 31 minutes or less, or your order is free. Wait. This show is free. Enjoy listeners!<br /><br />Top Stories:<br />PragerU lawsuit against Youtube potentially will go Supreme Court. Big decision: Should platforms be publishers or public forums?<br /><br />Popeyes puts their skin in the chicken sandwich game and cause a Twitter storm.<br /><br />Democratic campaigns throwing wads of cash at Facebook to qualify in DNC debates.<br /><br />Facebook soon to roll out a new function for local governments that will allow them to send alerts with their posts (for free).<br /><br />Articles Mentioned:<br />PragerU vs Youtube: <a href="http://bit.ly/34dflDL" rel="noopener">http://bit.ly/34dflDL</a> <br />Democrats Ad Spend: <a href="https://on.wsj.com/2Lbpj0S" rel="noopener">https://on.wsj.com/2Lbpj0S</a> <br />Facebook Alerts: <a href="http://bit.ly/2LvS9Iv" rel="noopener">http://bit.ly/2LvS9Iv</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18960430</guid><pubDate>Fri, 30 Aug 2019 18:23:33 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18960430/ofrecord_news082819_mix_final.mp3" length="44237408" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/22 - 8/30 2019

Matt and Joe give you your update in 31 minutes or less, or your order is free. Wait. This show is free. Enjoy listeners!

Top Stories:
PragerU lawsuit against Youtube potentially will go Supreme Court. Big...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/22 - 8/30 2019<br /><br />Matt and Joe give you your update in 31 minutes or less, or your order is free. Wait. This show is free. Enjoy listeners!<br /><br />Top Stories:<br />PragerU lawsuit against Youtube potentially will go Supreme Court. Big decision: Should platforms be publishers or public forums?<br /><br />Popeyes puts their skin in the chicken sandwich game and cause a Twitter storm.<br /><br />Democratic campaigns throwing wads of cash at Facebook to qualify in DNC debates.<br /><br />Facebook soon to roll out a new function for local governments that will allow them to send alerts with their posts (for free).<br /><br />Articles Mentioned:<br />PragerU vs Youtube: <a href="http://bit.ly/34dflDL" rel="noopener">http://bit.ly/34dflDL</a> <br />Democrats Ad Spend: <a href="https://on.wsj.com/2Lbpj0S" rel="noopener">https://on.wsj.com/2Lbpj0S</a> <br />Facebook Alerts: <a href="http://bit.ly/2LvS9Iv" rel="noopener">http://bit.ly/2LvS9Iv</a>]]></itunes:summary><itunes:duration>1844</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 8/23 | Rapid Fire News, Is It Digital?, and Joe's Rant on Platform Influence</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-8-23-rapid-fire-news-is-it-digital-and-joe-s-rant-on-platform-influence--18897539</link><description><![CDATA[Digital Ad Market Update: 8/16 - 8/21 2019<br /><br />Joe and Producer Kyle bring you a rapid fire news brief, followed by a new segment: Is It Digital? This week's episode comes in under 30 mins!<br /><br />Top Stories:<br />Twitter 6s video ad stock.<br />Pandora takes down podcast submission wall.<br />Spotify releases podcast metrics dashboard!<br />And Buzzfeed brings a new mood feed to gratify your current feelings.<br />Articles Mentioned:<br /><br />Twitter: <a href="http://bit.ly/2KOiz8Z" rel="noopener">http://bit.ly/2KOiz8Z</a><br />Pandora: <a href="https://tcrn.ch/33UoeC0" rel="noopener">https://tcrn.ch/33UoeC0</a><br />Spotify: <a href="https://techcrunch.com/2019/08/13/spotifys-podcast-dashboard-comes-out-of-beta/?fbclid=IwAR0ZZpLZPA9IIrrpDIrS5FrbIEKvYsnSSiwMM11VVAxQzPSlyFk688d23Uk" rel="noopener">https://techcrunch.com/2019/08/13/spotifys-podcast-dashboard-comes-out-of-beta/?fbclid=IwAR0ZZpLZPA9IIrrpDIrS5FrbIEKvYsnSSiwMM11VVAxQzPSlyFk688d23Uk</a><br />Buzzfeed: <a href="https://tcrn.ch/2KOPuu2" rel="noopener">https://tcrn.ch/2KOPuu2</a><br />Is It Digital: <a href="https://nyti.ms/30uuKx1" rel="noopener">https://nyti.ms/30uuKx1</a><br />Joe's Rant: <a href="http://bit.ly/2ZsgwiW" rel="noopener">http://bit.ly/2ZsgwiW</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18897539</guid><pubDate>Fri, 23 Aug 2019 12:30:34 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18897539/ofrecord_news_082119_mixdown_final.mp3" length="41170208" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/16 - 8/21 2019&#13;
&#13;
Joe and Producer Kyle bring you a rapid fire news brief, followed by a new segment: Is It Digital? This week's episode comes in under 30 mins!&#13;
&#13;
Top Stories:&#13;
Twitter 6s video ad stock.&#13;
Pandora takes...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/16 - 8/21 2019<br /><br />Joe and Producer Kyle bring you a rapid fire news brief, followed by a new segment: Is It Digital? This week's episode comes in under 30 mins!<br /><br />Top Stories:<br />Twitter 6s video ad stock.<br />Pandora takes down podcast submission wall.<br />Spotify releases podcast metrics dashboard!<br />And Buzzfeed brings a new mood feed to gratify your current feelings.<br />Articles Mentioned:<br /><br />Twitter: <a href="http://bit.ly/2KOiz8Z" rel="noopener">http://bit.ly/2KOiz8Z</a><br />Pandora: <a href="https://tcrn.ch/33UoeC0" rel="noopener">https://tcrn.ch/33UoeC0</a><br />Spotify: <a href="https://techcrunch.com/2019/08/13/spotifys-podcast-dashboard-comes-out-of-beta/?fbclid=IwAR0ZZpLZPA9IIrrpDIrS5FrbIEKvYsnSSiwMM11VVAxQzPSlyFk688d23Uk" rel="noopener">https://techcrunch.com/2019/08/13/spotifys-podcast-dashboard-comes-out-of-beta/?fbclid=IwAR0ZZpLZPA9IIrrpDIrS5FrbIEKvYsnSSiwMM11VVAxQzPSlyFk688d23Uk</a><br />Buzzfeed: <a href="https://tcrn.ch/2KOPuu2" rel="noopener">https://tcrn.ch/2KOPuu2</a><br />Is It Digital: <a href="https://nyti.ms/30uuKx1" rel="noopener">https://nyti.ms/30uuKx1</a><br />Joe's Rant: <a href="http://bit.ly/2ZsgwiW" rel="noopener">http://bit.ly/2ZsgwiW</a>]]></itunes:summary><itunes:duration>1716</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 8/15 | Video Subscriptions, Accenture's Droga5 Acquisition, and D2C Cap?</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-8-15-video-subscriptions-accenture-s-droga5-acquisition-and-d2c-cap--18827511</link><description><![CDATA[Digital Ad Market Update: 8/7 - 8/15 2019<br /><br />Your hosts Matt and Joe give you the break down in under 25 minutes from our new podcast studio! <br /><br />Top Stories:<br />Video subscriptions are on the rise and when families can't afford to pay for all of them, what can you do? Give 'em a bundle!<br /><br />Droga5's CEO says getting acquired by Accenture is a means for them to help fulfill their aspirations. What are those aspirations?<br /><br />Disney has trouble winning over the next generation of kids with Star Wars. How do they get kids into "the force"?<br /><br />Many direct to consumer brands are starting to mess with legacy ad platforms. Are true D2C brands coming to an end?<br /><br />Articles Mentioned:<br />Youtube: <a href="http://bit.ly/2YP8Ec4" rel="noopener">http://bit.ly/2YP8Ec4</a> <br />Facebook: <a href="https://engt.co/2TAtq9a" rel="noopener">https://engt.co/2TAtq9a</a> <br />Droga5: <a href="http://bit.ly/304Zx3u" rel="noopener">http://bit.ly/304Zx3u</a> <br />Disney: <a href="https://bloom.bg/2N4qTTC" rel="noopener">https://bloom.bg/2N4qTTC</a> <br />D2C: <a href="http://bit.ly/31FNKsB" rel="noopener">http://bit.ly/31FNKsB</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18827511</guid><pubDate>Thu, 15 Aug 2019 17:06:41 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18827511/ofrecord_news_081419_mix1_final.mp3" length="34918880" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 8/7 - 8/15 2019

Your hosts Matt and Joe give you the break down in under 25 minutes from our new podcast studio! 

Top Stories:
Video subscriptions are on the rise and when families can't afford to pay for all of them, what...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 8/7 - 8/15 2019<br /><br />Your hosts Matt and Joe give you the break down in under 25 minutes from our new podcast studio! <br /><br />Top Stories:<br />Video subscriptions are on the rise and when families can't afford to pay for all of them, what can you do? Give 'em a bundle!<br /><br />Droga5's CEO says getting acquired by Accenture is a means for them to help fulfill their aspirations. What are those aspirations?<br /><br />Disney has trouble winning over the next generation of kids with Star Wars. How do they get kids into "the force"?<br /><br />Many direct to consumer brands are starting to mess with legacy ad platforms. Are true D2C brands coming to an end?<br /><br />Articles Mentioned:<br />Youtube: <a href="http://bit.ly/2YP8Ec4" rel="noopener">http://bit.ly/2YP8Ec4</a> <br />Facebook: <a href="https://engt.co/2TAtq9a" rel="noopener">https://engt.co/2TAtq9a</a> <br />Droga5: <a href="http://bit.ly/304Zx3u" rel="noopener">http://bit.ly/304Zx3u</a> <br />Disney: <a href="https://bloom.bg/2N4qTTC" rel="noopener">https://bloom.bg/2N4qTTC</a> <br />D2C: <a href="http://bit.ly/31FNKsB" rel="noopener">http://bit.ly/31FNKsB</a>]]></itunes:summary><itunes:duration>1455</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 8/1 | Q2 Earnings Report Season and the Growing Podcast Market</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-8-1-q2-earnings-report-season-and-the-growing-podcast-market--18697507</link><description><![CDATA[Digital Ad Market Update: 7/18 - 8/1 2019<br /><br />Your co-hosts Matt and Joe give you the break down in 33 minutes or less. <br /><br />Top Stories:<br />Q2 Earning Reports are in and all the big players are leaving it all on the court. Come hear our shop talk about the MVPs.<br /><br />iHeartMedia's survey shows that podcasts are taking over in more ways than one. <br /><br />Articles Mentioned:<br />Google: <a href="http://bit.ly/2YlCBQI" rel="noopener">http://bit.ly/2YlCBQI</a> <br />Facebook: <a href="https://tcrn.ch/318m6Em" rel="noopener">https://tcrn.ch/318m6Em</a> <br />Microsoft and LinkedIn: <a href="http://bit.ly/2KlT4KZ" rel="noopener">http://bit.ly/2KlT4KZ</a><br />Snapchat: <a href="https://cnb.cx/2KdhSpH" rel="noopener">https://cnb.cx/2KdhSpH</a> <br />Twitter: <a href="https://tcrn.ch/334Q7qI" rel="noopener">https://tcrn.ch/334Q7qI</a> <br />Amazon: <a href="http://bit.ly/2GTGrpB" rel="noopener">http://bit.ly/2GTGrpB</a> <br />Podcasts: <a href="http://bit.ly/2OA6BUx" rel="noopener">http://bit.ly/2OA6BUx</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18697507</guid><pubDate>Thu, 01 Aug 2019 07:27:58 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18697507/ofrecord_news_073119_mix_mixdown_final.mp3" length="47176160" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/18 - 8/1 2019

Your co-hosts Matt and Joe give you the break down in 33 minutes or less. 

Top Stories:
Q2 Earning Reports are in and all the big players are leaving it all on the court. Come hear our shop talk about the...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/18 - 8/1 2019<br /><br />Your co-hosts Matt and Joe give you the break down in 33 minutes or less. <br /><br />Top Stories:<br />Q2 Earning Reports are in and all the big players are leaving it all on the court. Come hear our shop talk about the MVPs.<br /><br />iHeartMedia's survey shows that podcasts are taking over in more ways than one. <br /><br />Articles Mentioned:<br />Google: <a href="http://bit.ly/2YlCBQI" rel="noopener">http://bit.ly/2YlCBQI</a> <br />Facebook: <a href="https://tcrn.ch/318m6Em" rel="noopener">https://tcrn.ch/318m6Em</a> <br />Microsoft and LinkedIn: <a href="http://bit.ly/2KlT4KZ" rel="noopener">http://bit.ly/2KlT4KZ</a><br />Snapchat: <a href="https://cnb.cx/2KdhSpH" rel="noopener">https://cnb.cx/2KdhSpH</a> <br />Twitter: <a href="https://tcrn.ch/334Q7qI" rel="noopener">https://tcrn.ch/334Q7qI</a> <br />Amazon: <a href="http://bit.ly/2GTGrpB" rel="noopener">http://bit.ly/2GTGrpB</a> <br />Podcasts: <a href="http://bit.ly/2OA6BUx" rel="noopener">http://bit.ly/2OA6BUx</a>]]></itunes:summary><itunes:duration>1966</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>D2C Deep Dive: What is D2C and Where is it Going?</title><link>https://www.spreaker.com/episode/d2c-deep-dive-what-is-d2c-and-where-is-it-going--18647822</link><description><![CDATA[D2C or Direct To Consumer is well past a fad. Currently D2C brands are taking massive market share away from huge CPG giants.<br /><br />In this episode, Co-hosts Matt and Joe dig deep into what D2C is, by definition and why CPG companies should be worried. Matt also had a chance to speak with Nick Dio, a member of the Sasha Group founded by Gary Vaynerchuck and Co-founder of the D2C brand WOLACO, Way Of Life Athletic Company!<br /><br />Nick shares the things he is most interested happening in the D2C brand space, then Matt and Joe rift on the those ideas.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18647822</guid><pubDate>Fri, 26 Jul 2019 13:43:41 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18647822/ofrecord_d2c_072619_mix_final.mp3" length="46995872" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>D2C or Direct To Consumer is well past a fad. Currently D2C brands are taking massive market share away from huge CPG giants.&#13;
&#13;
In this episode, Co-hosts Matt and Joe dig deep into what D2C is, by definition and why CPG companies should be worried....</itunes:subtitle><itunes:summary><![CDATA[D2C or Direct To Consumer is well past a fad. Currently D2C brands are taking massive market share away from huge CPG giants.<br /><br />In this episode, Co-hosts Matt and Joe dig deep into what D2C is, by definition and why CPG companies should be worried. Matt also had a chance to speak with Nick Dio, a member of the Sasha Group founded by Gary Vaynerchuck and Co-founder of the D2C brand WOLACO, Way Of Life Athletic Company!<br /><br />Nick shares the things he is most interested happening in the D2C brand space, then Matt and Joe rift on the those ideas.]]></itunes:summary><itunes:duration>1959</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 7/17 | Amazon Prime Day, Facebook Supreme Court, and LinkedIn: the New Facebook</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-7-17-amazon-prime-day-facebook-supreme-court-and-linkedin-the-new-facebook--18574511</link><description><![CDATA[Digital Ad Market Update: 7/12 - 7/17 2019<br /><br />Matt and Joe bring you this week's digital marketing update in under 33 minutes!<br /><br />Top Stories: <br />Amazon Prime Day was a huge success for Amazon, as they beat two major shopping holidays. Can you guess which ones?<br /><br />Facebook to create a content oversight board. Could they do more?<br /><br />LinkedIn is getting closer to becoming the next Facebook. We tell you why.<br /><br />Podcasts are slowly rising to be the next big ad space.<br /><br />Articles Mentioned:<br />Facebook: <a href="https://tcrn.ch/2XMxvgb" rel="noopener">https://tcrn.ch/2XMxvgb</a> <br />LinkedIn: <a href="http://bit.ly/32AAIOG" rel="noopener">http://bit.ly/32AAIOG</a> <br />Podcast News: <a href="http://bit.ly/32AAIOG" rel="noopener">http://bit.ly/32AAIOG</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18574511</guid><pubDate>Wed, 17 Jul 2019 19:40:40 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18574511/ofrecord_news_071719_mix1_final.mp3" length="46855904" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 7/12 - 7/17 2019

Matt and Joe bring you this week's digital marketing update in under 33 minutes!

Top Stories: 
Amazon Prime Day was a huge success for Amazon, as they beat two major shopping holidays. Can you guess which...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 7/12 - 7/17 2019<br /><br />Matt and Joe bring you this week's digital marketing update in under 33 minutes!<br /><br />Top Stories: <br />Amazon Prime Day was a huge success for Amazon, as they beat two major shopping holidays. Can you guess which ones?<br /><br />Facebook to create a content oversight board. Could they do more?<br /><br />LinkedIn is getting closer to becoming the next Facebook. We tell you why.<br /><br />Podcasts are slowly rising to be the next big ad space.<br /><br />Articles Mentioned:<br />Facebook: <a href="https://tcrn.ch/2XMxvgb" rel="noopener">https://tcrn.ch/2XMxvgb</a> <br />LinkedIn: <a href="http://bit.ly/32AAIOG" rel="noopener">http://bit.ly/32AAIOG</a> <br />Podcast News: <a href="http://bit.ly/32AAIOG" rel="noopener">http://bit.ly/32AAIOG</a>]]></itunes:summary><itunes:duration>1953</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 7/11 | Profiting On Nostalgia, Lady Gaga and Amazon, and Google/Facebook Forgetting Core Customer</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-7-11-profiting-on-nostalgia-lady-gaga-and-amazon-and-google-facebook-forgetting-core-customer--18523706</link><description><![CDATA[Digital Ad Market Update: 6/28 - 7/11 2019<br /><br />Finally we have both our beloved co-hosts, Matt and Joe, back in the studio for this episode OF RECORD. This week's digital marketing update comes in under 35 minutes!<br /><br />Top Stories:<br />Nostalgia is a powerful asset for companies to bank on. A prime example is Netflix's Stranger Things.<br /><br />Lady Gaga recently launched her own beauty brand, as many other celebrities have done recently, but is choosing to sell it solely on Amazon.<br /><br />Joe's Rant: Facebook and Google are bending the knee to big brands rather than their core advertisers, and in doing so may be shooting themselves in the foot.<br /><br />Articles Mentioned:<br />Amazon: <a href="http://bit.ly/2XB9lA5" rel="noopener">http://bit.ly/2XB9lA5</a><br />Lady Gaga: <a href="http://bit.ly/2Jy4Lh4" rel="noopener">http://bit.ly/2Jy4Lh4</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18523706</guid><pubDate>Thu, 11 Jul 2019 15:53:37 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18523706/ofrecord_news_071019_mixdown_final.mp3" length="49580960" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/28 - 7/11 2019

Finally we have both our beloved co-hosts, Matt and Joe, back in the studio for this episode OF RECORD. This week's digital marketing update comes in under 35 minutes!

Top Stories:
Nostalgia is a powerful...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/28 - 7/11 2019<br /><br />Finally we have both our beloved co-hosts, Matt and Joe, back in the studio for this episode OF RECORD. This week's digital marketing update comes in under 35 minutes!<br /><br />Top Stories:<br />Nostalgia is a powerful asset for companies to bank on. A prime example is Netflix's Stranger Things.<br /><br />Lady Gaga recently launched her own beauty brand, as many other celebrities have done recently, but is choosing to sell it solely on Amazon.<br /><br />Joe's Rant: Facebook and Google are bending the knee to big brands rather than their core advertisers, and in doing so may be shooting themselves in the foot.<br /><br />Articles Mentioned:<br />Amazon: <a href="http://bit.ly/2XB9lA5" rel="noopener">http://bit.ly/2XB9lA5</a><br />Lady Gaga: <a href="http://bit.ly/2Jy4Lh4" rel="noopener">http://bit.ly/2Jy4Lh4</a>]]></itunes:summary><itunes:duration>2066</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 6/27 | Global Alliance for Responsible Media, Big Brand RFPs, and Walmart's Bid to Rival Amazon</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-6-27-global-alliance-for-responsible-media-big-brand-rfps-and-walmart-s-bid-to-rival-amazon--18399024</link><description><![CDATA[Digital Ad Market Update: 6/22 - 6/27 2019<br /><br />Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love every minute!<br /><br />ANNOUNCEMENT: We will not be in the studio next week, which means we won't see you till July 11th.<br /><br />Top Stories:<br />A continuation of last week's brand safety story, a coalition was formed called GARM (aka Global Alliance for Responsible Media), made up of advertisers and social platforms. <br /><br />LinkedIn seeks to boost engagement on their platform by rolling out a new algorithm to reduce viral content and boost niche content specifically to the interests of each user.<br /><br />General Mills and other big brands are extending payment windows for RFPs. In other words, think twice before you consider that next big brand RFP.<br /><br />Walmart puts more skin in the online delivery game in effort to rival Amazon, but still has some challenges ahead.<br /><br />Article Mentioned:<br />Brand Safety Coalition: <a href="https://tcrn.ch/2ZJOM5Y" rel="noopener">https://tcrn.ch/2ZJOM5Y</a>  <br />LinkedIn: <a href="http://bit.ly/2YfsAAz" rel="noopener">http://bit.ly/2YfsAAz</a> <br />General Mills: <a href="http://bit.ly/2Nq08uu" rel="noopener">http://bit.ly/2Nq08uu</a> <br />Walmart: <a href="http://bit.ly/2YeL7g7" rel="noopener">http://bit.ly/2YeL7g7</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18399024</guid><pubDate>Thu, 27 Jun 2019 14:59:29 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18399024/ofrecord_news_062619_multi_mixdown_final.mp3" length="51877472" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/22 - 6/27 2019

Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love every minute!

ANNOUNCEMENT: We will not be in the...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/22 - 6/27 2019<br /><br />Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love every minute!<br /><br />ANNOUNCEMENT: We will not be in the studio next week, which means we won't see you till July 11th.<br /><br />Top Stories:<br />A continuation of last week's brand safety story, a coalition was formed called GARM (aka Global Alliance for Responsible Media), made up of advertisers and social platforms. <br /><br />LinkedIn seeks to boost engagement on their platform by rolling out a new algorithm to reduce viral content and boost niche content specifically to the interests of each user.<br /><br />General Mills and other big brands are extending payment windows for RFPs. In other words, think twice before you consider that next big brand RFP.<br /><br />Walmart puts more skin in the online delivery game in effort to rival Amazon, but still has some challenges ahead.<br /><br />Article Mentioned:<br />Brand Safety Coalition: <a href="https://tcrn.ch/2ZJOM5Y" rel="noopener">https://tcrn.ch/2ZJOM5Y</a>  <br />LinkedIn: <a href="http://bit.ly/2YfsAAz" rel="noopener">http://bit.ly/2YfsAAz</a> <br />General Mills: <a href="http://bit.ly/2Nq08uu" rel="noopener">http://bit.ly/2Nq08uu</a> <br />Walmart: <a href="http://bit.ly/2YeL7g7" rel="noopener">http://bit.ly/2YeL7g7</a>]]></itunes:summary><itunes:duration>2162</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 6/21 | Facebook's New Cryptocurrency, and Brand Safety Concerns</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-6-21-facebook-s-new-cryptocurrency-and-brand-safety-concerns--18340400</link><description><![CDATA[Digital Ad Market Update: 6/14 - 6/21 2019<br /><br />Co-Host Matt is out this week but co-host Joe is in, so we bring back producer Kyle to fill in once again. This week's digital marketing update comes in under 26 minutes!<br /><br />Top Stories:<br />Facebook just unveiled their new cryptocurrency called Libra, and why it's not another Bitcoin.<br />Free Speech on the internet has both good and bad qualities to it but now some big companies like Unilever and Proctor & Gamble are pushing social platforms to enforce their own standards for efficacy. Every major group has their opinion on this issue, but hear us out!<br /><br />Article Mentioned:<br />Facebook's Cryptocurrency: <a href="https://tcrn.ch/2FqfybO" rel="noopener">https://tcrn.ch/2FqfybO</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18340400</guid><pubDate>Fri, 21 Jun 2019 19:25:58 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18340400/ofrecord_news_062119_mixdown_final_1.mp3" length="36762080" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/14 - 6/21 2019

Co-Host Matt is out this week but co-host Joe is in, so we bring back producer Kyle to fill in once again. This week's digital marketing update comes in under 26 minutes!

Top Stories:
Facebook just unveiled...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/14 - 6/21 2019<br /><br />Co-Host Matt is out this week but co-host Joe is in, so we bring back producer Kyle to fill in once again. This week's digital marketing update comes in under 26 minutes!<br /><br />Top Stories:<br />Facebook just unveiled their new cryptocurrency called Libra, and why it's not another Bitcoin.<br />Free Speech on the internet has both good and bad qualities to it but now some big companies like Unilever and Proctor & Gamble are pushing social platforms to enforce their own standards for efficacy. Every major group has their opinion on this issue, but hear us out!<br /><br />Article Mentioned:<br />Facebook's Cryptocurrency: <a href="https://tcrn.ch/2FqfybO" rel="noopener">https://tcrn.ch/2FqfybO</a>]]></itunes:summary><itunes:duration>1532</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 6/13 | Internet Usage Statistics, Video Games As Social Platforms, and 2020 Political Advertising</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-6-13-internet-usage-statistics-video-games-as-social-platforms-and-2020-political-advertising--18273401</link><description><![CDATA[Digital Ad Market Update: 6/6 - 6/13 2019<br /><br />Co-Host Joe is out this week, so Matt brings in producer Kyle to fill in. This week's digital marketing update comes in under 34 minutes!<br /><br />Top Stories:<br />Mary Meeker releases her 300+ slide deck on internet usage statistics, and it has some interesting facts about podcasts, their market, and where they're heading.<br />Fortnite and Twitch and are growing beyond their namesakes and into social platforms.<br />The 2020 political ad spend projections are estimated to be around $10 Billion and what this means for new and legacy ad platforms. HINT... using only legacy platforms (i.e. radio, TV) isn't gonna cut it.<br /><br />Articles Mentioned:<br />Mary Meeker's Report: <a href="http://bit.ly/2XbwfBR" rel="noopener">http://bit.ly/2XbwfBR</a> <br />Podcast Ad Spending: <a href="https://on.wsj.com/2XcvKro" rel="noopener">https://on.wsj.com/2XcvKro</a> <br />Pandora Consulting Firm: <a href="http://bit.ly/2IHrLdc" rel="noopener">http://bit.ly/2IHrLdc</a> <br />Twitch: <a href="http://bit.ly/2RgTQM9" rel="noopener">http://bit.ly/2RgTQM9</a> <br />Political Ad Spending: <a href="https://on.wsj.com/2WHbEpL" rel="noopener">https://on.wsj.com/2WHbEpL</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18273401</guid><pubDate>Fri, 14 Jun 2019 17:49:40 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18273401/ofrecord_news_061319_mix1_final.mp3" length="47801696" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 6/6 - 6/13 2019

Co-Host Joe is out this week, so Matt brings in producer Kyle to fill in. This week's digital marketing update comes in under 34 minutes!

Top Stories:
Mary Meeker releases her 300+ slide deck on internet...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 6/6 - 6/13 2019<br /><br />Co-Host Joe is out this week, so Matt brings in producer Kyle to fill in. This week's digital marketing update comes in under 34 minutes!<br /><br />Top Stories:<br />Mary Meeker releases her 300+ slide deck on internet usage statistics, and it has some interesting facts about podcasts, their market, and where they're heading.<br />Fortnite and Twitch and are growing beyond their namesakes and into social platforms.<br />The 2020 political ad spend projections are estimated to be around $10 Billion and what this means for new and legacy ad platforms. HINT... using only legacy platforms (i.e. radio, TV) isn't gonna cut it.<br /><br />Articles Mentioned:<br />Mary Meeker's Report: <a href="http://bit.ly/2XbwfBR" rel="noopener">http://bit.ly/2XbwfBR</a> <br />Podcast Ad Spending: <a href="https://on.wsj.com/2XcvKro" rel="noopener">https://on.wsj.com/2XcvKro</a> <br />Pandora Consulting Firm: <a href="http://bit.ly/2IHrLdc" rel="noopener">http://bit.ly/2IHrLdc</a> <br />Twitch: <a href="http://bit.ly/2RgTQM9" rel="noopener">http://bit.ly/2RgTQM9</a> <br />Political Ad Spending: <a href="https://on.wsj.com/2WHbEpL" rel="noopener">https://on.wsj.com/2WHbEpL</a>]]></itunes:summary><itunes:duration>1992</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 6/5 | Apple at the WWDC, Northface Advertising Controversy, and Your Average Daily Media Consumption</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-6-5-apple-at-the-wwdc-northface-advertising-controversy-and-your-average-daily-media-consumption--18183175</link><description><![CDATA[Digital Ad Market Update: 5/29 - 6/5 2019<br /><br />Joe and Matt bring you this week's digital marketing news in under 36 minutes. <br /><br />Top Stories:<br />Whole bunch of Apple news from the Worldwide Developer's Conference. Spoiler Alert... DARK MODE is coming.<br />Northface and their ad agency forgot to read Wikipedia's terms and conditions.<br />New data on consumers average daily media consumption and what it means for marketers.<br /><br />Articles mentioned:<br />Apple News: <a href="https://apple.co/2wB6xIa" rel="noopener">https://apple.co/2wB6xIa</a>   <br />Northface News: <a href="http://bit.ly/31aLrON" rel="noopener">http://bit.ly/31aLrON</a>  <br />Media Consumption News: <a href="http://bit.ly/2HWiUFg" rel="noopener">http://bit.ly/2HWiUFg</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18183175</guid><pubDate>Wed, 05 Jun 2019 20:27:53 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18183175/ofrecord_news_060519_mix_mixdown_final.mp3" length="53710304" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/29 - 6/5 2019

Joe and Matt bring you this week's digital marketing news in under 36 minutes. 

Top Stories:
Whole bunch of Apple news from the Worldwide Developer's Conference. Spoiler Alert... DARK MODE is coming....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/29 - 6/5 2019<br /><br />Joe and Matt bring you this week's digital marketing news in under 36 minutes. <br /><br />Top Stories:<br />Whole bunch of Apple news from the Worldwide Developer's Conference. Spoiler Alert... DARK MODE is coming.<br />Northface and their ad agency forgot to read Wikipedia's terms and conditions.<br />New data on consumers average daily media consumption and what it means for marketers.<br /><br />Articles mentioned:<br />Apple News: <a href="https://apple.co/2wB6xIa" rel="noopener">https://apple.co/2wB6xIa</a>   <br />Northface News: <a href="http://bit.ly/31aLrON" rel="noopener">http://bit.ly/31aLrON</a>  <br />Media Consumption News: <a href="http://bit.ly/2HWiUFg" rel="noopener">http://bit.ly/2HWiUFg</a>]]></itunes:summary><itunes:duration>2238</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Ad Platform Review: A Guide To Ad Placement and Deciding Which Ones Are Right For You</title><link>https://www.spreaker.com/episode/ad-platform-review-a-guide-to-ad-placement-and-deciding-which-ones-are-right-for-you--18136355</link><description><![CDATA[Are you lost among the various ad platforms you can advertise on?<br /><br />With all the options from Facebook to Google, and even the new players like LinkedIn and Amazon, it can be hard to navigate which is best for you.<br /><br />Do you want better branding? Or better sales? Or do you want the most cost-effective? Matt and Joe tell all in this episode OF RECORD.<br /><br />Ad Manager Breakdown: <a href="http://bit.ly/2XhB0Xp" rel="noopener">http://bit.ly/2XhB0Xp</a><br /><br />If you like what you hear, why not give us a rating or write a review. We would be honored to hear your feedback.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18136355</guid><pubDate>Fri, 31 May 2019 18:54:02 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18136355/ofrecord_admanagers_mix1_final.mp3" length="56083998" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Are you lost among the various ad platforms you can advertise on?&#13;
&#13;
With all the options from Facebook to Google, and even the new players like LinkedIn and Amazon, it can be hard to navigate which is best for you.&#13;
&#13;
Do you want better branding? Or...</itunes:subtitle><itunes:summary><![CDATA[Are you lost among the various ad platforms you can advertise on?<br /><br />With all the options from Facebook to Google, and even the new players like LinkedIn and Amazon, it can be hard to navigate which is best for you.<br /><br />Do you want better branding? Or better sales? Or do you want the most cost-effective? Matt and Joe tell all in this episode OF RECORD.<br /><br />Ad Manager Breakdown: <a href="http://bit.ly/2XhB0Xp" rel="noopener">http://bit.ly/2XhB0Xp</a><br /><br />If you like what you hear, why not give us a rating or write a review. We would be honored to hear your feedback.]]></itunes:summary><itunes:duration>2341</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>18: The Importance Of Protecting Your Business's Intellectual Property with Kelly Swartz</title><link>https://www.spreaker.com/episode/18-the-importance-of-protecting-your-business-s-intellectual-property-with-kelly-swartz--18122937</link><description><![CDATA[Kelly Swartz started her career at a large engineering firm, but felt like just another cog in the wheel. She made a life changing decision and pursued her interest in law. She's now at Widerman Malek based out of Melbourne, Florida.<br /><br />Kelly specializes in intellectual property, to help small and growing companies with all of their intellectual property needs "from patents, to trademarks, to trade secrets" and contracts.<br /><br />To find out more about how your business can differentiate itself and protect its intellectual property, TUNE IN to this edition Of Record.<br /><br />For any questions you may have, or if you're interested to learn more about what Kelly and her law firm does, feel free to reach out to them through the links provided below.<br /><br />Kelly: <a href="mailto:Kelly@uslegalteam.com">Kelly@uslegalteam.com</a><br />Law Firm: <a href="http://www.USLegalTeam.com" rel="noopener">www.USLegalTeam.com</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18122937</guid><pubDate>Thu, 30 May 2019 13:53:40 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18122937/ofrecord_kellyswartz_mix_mixdown_final.mp3" length="80015978" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Kelly Swartz started her career at a large engineering firm, but felt like just another cog in the wheel. She made a life changing decision and pursued her interest in law. She's now at Widerman Malek based out of Melbourne, Florida.&#13;
&#13;
Kelly...</itunes:subtitle><itunes:summary><![CDATA[Kelly Swartz started her career at a large engineering firm, but felt like just another cog in the wheel. She made a life changing decision and pursued her interest in law. She's now at Widerman Malek based out of Melbourne, Florida.<br /><br />Kelly specializes in intellectual property, to help small and growing companies with all of their intellectual property needs "from patents, to trademarks, to trade secrets" and contracts.<br /><br />To find out more about how your business can differentiate itself and protect its intellectual property, TUNE IN to this edition Of Record.<br /><br />For any questions you may have, or if you're interested to learn more about what Kelly and her law firm does, feel free to reach out to them through the links provided below.<br /><br />Kelly: <a href="mailto:Kelly@uslegalteam.com">Kelly@uslegalteam.com</a><br />Law Firm: <a href="http://www.USLegalTeam.com" rel="noopener">www.USLegalTeam.com</a>]]></itunes:summary><itunes:duration>3339</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 5/24 | Facebook Surveys, Instagram Explore, and Spotify Storyline/Voice</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-5-24-facebook-surveys-instagram-explore-and-spotify-storyline-voice--18064633</link><description><![CDATA[Digital Ad Market Update: 5/08 - 5/22 2019<br /><br />This week Joe is out of the studio and semi-replace by Producer Kyle. Matt and Kyle focus on the platforms instead of OTT!<br /><br />Articles mentioned:<br />Facebook Surveys: <a href="http://bit.ly/2QncWQn" rel="noopener">http://bit.ly/2QncWQn</a><br />Instagram Explore: <a href="http://bit.ly/2Qmwa8w" rel="noopener">http://bit.ly/2Qmwa8w</a><br />Spotify Storyline: <a href="https://tcrn.ch/30QyuK6" rel="noopener">https://tcrn.ch/30QyuK6</a><br />Spotify Voice: <a href="http://bit.ly/2Qu2Ygh" rel="noopener">http://bit.ly/2Qu2Ygh</a><br /><br />As promised the Edison Research! Please Please Please check these out. Th best digital and podcast research this year, so far.<br />Podcast Consumer 2019: <a href="http://bit.ly/2W3WVEX" rel="noopener">http://bit.ly/2W3WVEX</a><br />The Infinite Dial 2019: <a href="http://bit.ly/2M6CDGh" rel="noopener">http://bit.ly/2M6CDGh</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/18064633</guid><pubDate>Fri, 24 May 2019 14:08:00 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/18064633/ofrecord_news_05242019_mix_mixdown_final.mp3" length="45473298" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/08 - 5/22 2019&#13;
&#13;
This week Joe is out of the studio and semi-replace by Producer Kyle. Matt and Kyle focus on the platforms instead of OTT!&#13;
&#13;
Articles mentioned:&#13;
Facebook Surveys: http://bit.ly/2QncWQn&#13;
Instagram...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/08 - 5/22 2019<br /><br />This week Joe is out of the studio and semi-replace by Producer Kyle. Matt and Kyle focus on the platforms instead of OTT!<br /><br />Articles mentioned:<br />Facebook Surveys: <a href="http://bit.ly/2QncWQn" rel="noopener">http://bit.ly/2QncWQn</a><br />Instagram Explore: <a href="http://bit.ly/2Qmwa8w" rel="noopener">http://bit.ly/2Qmwa8w</a><br />Spotify Storyline: <a href="https://tcrn.ch/30QyuK6" rel="noopener">https://tcrn.ch/30QyuK6</a><br />Spotify Voice: <a href="http://bit.ly/2Qu2Ygh" rel="noopener">http://bit.ly/2Qu2Ygh</a><br /><br />As promised the Edison Research! Please Please Please check these out. Th best digital and podcast research this year, so far.<br />Podcast Consumer 2019: <a href="http://bit.ly/2W3WVEX" rel="noopener">http://bit.ly/2W3WVEX</a><br />The Infinite Dial 2019: <a href="http://bit.ly/2M6CDGh" rel="noopener">http://bit.ly/2M6CDGh</a>]]></itunes:summary><itunes:duration>1898</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>17: Promoting Literacy in Your Neighborhood with Katie Williams of Usbourne Books &amp; More</title><link>https://www.spreaker.com/episode/17-promoting-literacy-in-your-neighborhood-with-katie-williams-of-usbourne-books-more--17937850</link><description><![CDATA[Katie Williams is a Teacher by degree, but when her first child was born she decided to take a year leave. During that year, Katie felt a void because she truly loved educating kids, but also wanted to be home with her newborn child.<br /><br />That is when an opportunity with the direct sales book publisher, Usbourne Books & More, fell into Katie's lap.<br /><br />Katie now promotes literacy through not only selling books, but  multiple community outreach programs that put books into the hands of as many kids as possible.<br /><br />Katie has a Facebook Page and a Facebook Group with great content for parents, kids, and readers! If you would like to check her out, just click one of the links below.<br /><br />Facebook Page: <a href="http://bit.ly/2WJKv1x" rel="noopener">http://bit.ly/2WJKv1x</a><br />Facebook Group: <a href="http://bit.ly/2LHskIA" rel="noopener">http://bit.ly/2LHskIA</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17937850</guid><pubDate>Wed, 15 May 2019 17:06:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17937850/ofrecord_katiewilliams_mix_mixdown_final.mp3" length="85072806" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Katie Williams is a Teacher by degree, but when her first child was born she decided to take a year leave. During that year, Katie felt a void because she truly loved educating kids, but also wanted to be home with her newborn child.&#13;
&#13;
That is when...</itunes:subtitle><itunes:summary><![CDATA[Katie Williams is a Teacher by degree, but when her first child was born she decided to take a year leave. During that year, Katie felt a void because she truly loved educating kids, but also wanted to be home with her newborn child.<br /><br />That is when an opportunity with the direct sales book publisher, Usbourne Books & More, fell into Katie's lap.<br /><br />Katie now promotes literacy through not only selling books, but  multiple community outreach programs that put books into the hands of as many kids as possible.<br /><br />Katie has a Facebook Page and a Facebook Group with great content for parents, kids, and readers! If you would like to check her out, just click one of the links below.<br /><br />Facebook Page: <a href="http://bit.ly/2WJKv1x" rel="noopener">http://bit.ly/2WJKv1x</a><br />Facebook Group: <a href="http://bit.ly/2LHskIA" rel="noopener">http://bit.ly/2LHskIA</a>]]></itunes:summary><itunes:duration>3551</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 5/10 | Facebook App Redesign, Spotify, and Amazon D2C Tactics</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-5-10-facebook-app-redesign-spotify-and-amazon-d2c-tactics--17891990</link><description><![CDATA[Digital Ad Market Update: 5/01 - 5/07 2019<br /><br />Joe with Rebecca, who is subbing in for Matt this week, with 33 minutes of digital marketing news. <br /><br />Articles mentioned:<br />Facebook - <a href="http://bit.ly/2PWaGPP" rel="noopener">http://bit.ly/2PWaGPP</a><br />Content - <a href="http://bit.ly/2VX56SG" rel="noopener">http://bit.ly/2VX56SG</a><br />Spotify - <a href="https://tcrn.ch/2Hdq4od" rel="noopener">https://tcrn.ch/2Hdq4od</a><br />Amazon - <a href="http://bit.ly/2Yldxow" rel="noopener">http://bit.ly/2Yldxow</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17891990</guid><pubDate>Fri, 10 May 2019 16:29:58 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17891990/ofrecord_news_050719_mix_mixdown_final.mp3" length="47843334" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 5/01 - 5/07 2019&#13;
&#13;
Joe with Rebecca, who is subbing in for Matt this week, with 33 minutes of digital marketing news. &#13;
&#13;
Articles mentioned:&#13;
Facebook - http://bit.ly/2PWaGPP&#13;
Content - http://bit.ly/2VX56SG&#13;
Spotify -...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 5/01 - 5/07 2019<br /><br />Joe with Rebecca, who is subbing in for Matt this week, with 33 minutes of digital marketing news. <br /><br />Articles mentioned:<br />Facebook - <a href="http://bit.ly/2PWaGPP" rel="noopener">http://bit.ly/2PWaGPP</a><br />Content - <a href="http://bit.ly/2VX56SG" rel="noopener">http://bit.ly/2VX56SG</a><br />Spotify - <a href="https://tcrn.ch/2Hdq4od" rel="noopener">https://tcrn.ch/2Hdq4od</a><br />Amazon - <a href="http://bit.ly/2Yldxow" rel="noopener">http://bit.ly/2Yldxow</a>]]></itunes:summary><itunes:duration>1997</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>16: Startup Soccer in Tallahassee, Florida with Chris Petley</title><link>https://www.spreaker.com/episode/16-startup-soccer-in-tallahassee-florida-with-chris-petley--17805101</link><description><![CDATA[Chris Petley is the Founder of the Tallahassee Soccer Club in Tallahassee, Florida.<br /><br />Two years ago Chris read Dennis Crowley's "Why Not Us?", which detailed Dennis' startup soccer club, Kingston Stockade FC. After reading that article, Chris sent a group text to his buddies asking the same question, WHY NOT US? Some said no, but one said yes and more importantly Chris' wife said yes!<br /><br />Two years later, TLH Soccer Club is starting their first season as a semi-professional men's soccer club funded exclusively by the Tallahassee community and it's club members<br /><br />TLH Soccer Club's first game is May 4th at 5pm EST at FSU Main Sports Complex (1021 St. Augustine Road).<br /><br />Visit <a href="http://www.tlhsoccerclub.com/" rel="noopener">http://www.tlhsoccerclub.com/</a> for more information about games and membership.<br />Also check out their social on all platforms @tlhsoccerclub]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17805101</guid><pubDate>Wed, 01 May 2019 14:48:54 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17805101/ofrecord_chrispetley_mix_mixdown_final.mp3" length="50060626" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Chris Petley is the Founder of the Tallahassee Soccer Club in Tallahassee, Florida.&#13;
&#13;
Two years ago Chris read Dennis Crowley's "Why Not Us?", which detailed Dennis' startup soccer club, Kingston Stockade FC. After reading that article, Chris sent a...</itunes:subtitle><itunes:summary><![CDATA[Chris Petley is the Founder of the Tallahassee Soccer Club in Tallahassee, Florida.<br /><br />Two years ago Chris read Dennis Crowley's "Why Not Us?", which detailed Dennis' startup soccer club, Kingston Stockade FC. After reading that article, Chris sent a group text to his buddies asking the same question, WHY NOT US? Some said no, but one said yes and more importantly Chris' wife said yes!<br /><br />Two years later, TLH Soccer Club is starting their first season as a semi-professional men's soccer club funded exclusively by the Tallahassee community and it's club members<br /><br />TLH Soccer Club's first game is May 4th at 5pm EST at FSU Main Sports Complex (1021 St. Augustine Road).<br /><br />Visit <a href="http://www.tlhsoccerclub.com/" rel="noopener">http://www.tlhsoccerclub.com/</a> for more information about games and membership.<br />Also check out their social on all platforms @tlhsoccerclub]]></itunes:summary><itunes:duration>2089</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 4/26 | Pinterest IPO, Disney+, Alexa Customer Service</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-4-26-pinterest-ipo-disney-alexa-customer-service--17753963</link><description><![CDATA[Digital Ad Market Update: 4/18 - 4/25 2019<br /><br />Hosts Joe and Matt break down the past week in the digital market in 31 minutes!<br /><br />Articles mentioned:<br />Pinterest: <a href="http://bit.ly/2IJ4wlt" rel="noopener">http://bit.ly/2IJ4wlt</a><br />Alexa: <a href="https://tcrn.ch/2DBsryX" rel="noopener">https://tcrn.ch/2DBsryX</a><br />Stratechery: <a href="http://bit.ly/2VqYUSJ" rel="noopener">http://bit.ly/2VqYUSJ</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17753963</guid><pubDate>Fri, 26 Apr 2019 15:24:54 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17753963/ofrecord_news_042519_mixdown_final.mp3" length="45395674" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/18 - 4/25 2019&#13;
&#13;
Hosts Joe and Matt break down the past week in the digital market in 31 minutes!&#13;
&#13;
Articles mentioned:&#13;
Pinterest: http://bit.ly/2IJ4wlt&#13;
Alexa: https://tcrn.ch/2DBsryX&#13;
Stratechery: http://bit.ly/2VqYUSJ</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/18 - 4/25 2019<br /><br />Hosts Joe and Matt break down the past week in the digital market in 31 minutes!<br /><br />Articles mentioned:<br />Pinterest: <a href="http://bit.ly/2IJ4wlt" rel="noopener">http://bit.ly/2IJ4wlt</a><br />Alexa: <a href="https://tcrn.ch/2DBsryX" rel="noopener">https://tcrn.ch/2DBsryX</a><br />Stratechery: <a href="http://bit.ly/2VqYUSJ" rel="noopener">http://bit.ly/2VqYUSJ</a>]]></itunes:summary><itunes:duration>1895</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 4/18 | Fragile Ad Tech, Procter &amp; Gamble, and Mayor Pete Design Kit</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-4-18-fragile-ad-tech-procter-gamble-and-mayor-pete-design-kit--17680355</link><description><![CDATA[Digital Ad Market Update: 4/11 - 4/17 2019<br /><br />Co-hosts Matt and Joe compile this week's digital market news in 32 minutes!<br /><br />Top Stories: Interesting story from Axios about the state of fragile ad tech and the cascading effect 1 bankruptcy can have.<br /><br />Procter & Gamble announce they are moving away from Google and Facebook advertising because of the current problems that aren't being addressed to their standards<br /><br />Last, Pete Buttigieg and team unveil the design toolkit for the Pete for 2020 logo kit. We are definitely fans of this tool!<br /><br />Articles mentioned:<br />Mayor Pete: <a href="http://bit.ly/2UJjXAo" rel="noopener">http://bit.ly/2UJjXAo</a><br />P&G: <a href="https://bloom.bg/2IrmcSl" rel="noopener">https://bloom.bg/2IrmcSl</a><br />Fragile Ad Tech: <a href="http://bit.ly/2ZovBQ3" rel="noopener">http://bit.ly/2ZovBQ3</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17680355</guid><pubDate>Thu, 18 Apr 2019 18:49:31 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17680355/ofrecord_news_041719_mixdown_final.mp3" length="47958128" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/11 - 4/17 2019&#13;
&#13;
Co-hosts Matt and Joe compile this week's digital market news in 32 minutes!&#13;
&#13;
Top Stories: Interesting story from Axios about the state of fragile ad tech and the cascading effect 1 bankruptcy can have....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/11 - 4/17 2019<br /><br />Co-hosts Matt and Joe compile this week's digital market news in 32 minutes!<br /><br />Top Stories: Interesting story from Axios about the state of fragile ad tech and the cascading effect 1 bankruptcy can have.<br /><br />Procter & Gamble announce they are moving away from Google and Facebook advertising because of the current problems that aren't being addressed to their standards<br /><br />Last, Pete Buttigieg and team unveil the design toolkit for the Pete for 2020 logo kit. We are definitely fans of this tool!<br /><br />Articles mentioned:<br />Mayor Pete: <a href="http://bit.ly/2UJjXAo" rel="noopener">http://bit.ly/2UJjXAo</a><br />P&G: <a href="https://bloom.bg/2IrmcSl" rel="noopener">https://bloom.bg/2IrmcSl</a><br />Fragile Ad Tech: <a href="http://bit.ly/2ZovBQ3" rel="noopener">http://bit.ly/2ZovBQ3</a>]]></itunes:summary><itunes:duration>1998</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 4/11 | YouTube Autoplay Algorithm, YouTube Advertising, and A Secret Project Announcement</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-4-11-youtube-autoplay-algorithm-youtube-advertising-and-a-secret-project-announcement--17603170</link><description><![CDATA[Digital Ad Market Update: 4/05 - 4/10 2019<br /><br />This past week's digital news in 35 minutes and this week is all YouTube!<br /><br />Top Stories:<br />The YouTube autoplay algorithm is getting some heat in the news. Who will be the first to start policing their social platform?<br /><br />Staying on the YouTube topic, what does YouTube advertising look like now? Where is this advertising wave heading?<br /><br />Articles mentioned:<br />YouTube algorithm: <a href="https://wbur.fm/2U6vQLy" rel="noopener">https://wbur.fm/2U6vQLy</a><br />Cool map of YouTube categories: <a href="http://bit.ly/2KvxQxl" rel="noopener">http://bit.ly/2KvxQxl</a><br />Choose-Your-Own-Adventure: <a href="https://bloom.bg/2VC6ZAJ" rel="noopener">https://bloom.bg/2VC6ZAJ</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17603170</guid><pubDate>Thu, 11 Apr 2019 14:30:17 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17603170/ofrecord_news_041019_multitrack_mixdown_final.mp3" length="50373138" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 4/05 - 4/10 2019&#13;
&#13;
This past week's digital news in 35 minutes and this week is all YouTube!&#13;
&#13;
Top Stories:&#13;
The YouTube autoplay algorithm is getting some heat in the news. Who will be the first to start policing their...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 4/05 - 4/10 2019<br /><br />This past week's digital news in 35 minutes and this week is all YouTube!<br /><br />Top Stories:<br />The YouTube autoplay algorithm is getting some heat in the news. Who will be the first to start policing their social platform?<br /><br />Staying on the YouTube topic, what does YouTube advertising look like now? Where is this advertising wave heading?<br /><br />Articles mentioned:<br />YouTube algorithm: <a href="https://wbur.fm/2U6vQLy" rel="noopener">https://wbur.fm/2U6vQLy</a><br />Cool map of YouTube categories: <a href="http://bit.ly/2KvxQxl" rel="noopener">http://bit.ly/2KvxQxl</a><br />Choose-Your-Own-Adventure: <a href="https://bloom.bg/2VC6ZAJ" rel="noopener">https://bloom.bg/2VC6ZAJ</a>]]></itunes:summary><itunes:duration>2099</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 4/05 | Facebook's Campaign Budget Optimization, Most Loved Brands in America, Gen Z and CPG Brands</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-4-05-facebook-s-campaign-budget-optimization-most-loved-brands-in-america-gen-z-and-cpg-brands--17544479</link><description><![CDATA[Digital Ad Market Update: 3/28 - 4/04 2019<br /><br />Co-hosts Joe and Matt provide YOU, YES YOU, with the digital market update in 33 minutes!<br /><br />Top 3:<br /><br />Facebook announced at the beginning of March that they were moving towards campaign budget optimization. This may sound techy, so we took a little extra time for explanation!<br /><br />Morning Consult releases their Most Loved Brands in America 2019 and it is an amazing read (link below).<br /><br />And tagging off of the Morning Consult research, Matt and Joe breakdown the Gen Z relationship to major CPG brands!<br /><br />Articles mentioned:<br /><br />Facebook Campaign Budget Optimization: <a href="http://bit.ly/2U0LR5T" rel="noopener">http://bit.ly/2U0LR5T</a><br />Most Loved Brands: <a href="http://bit.ly/2UBHfao" rel="noopener">http://bit.ly/2UBHfao</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17544479</guid><pubDate>Fri, 05 Apr 2019 13:36:48 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17544479/ofrecord_news_040319_multitrack_mixdown_mp3_final.mp3" length="48131922" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/28 - 4/04 2019&#13;
&#13;
Co-hosts Joe and Matt provide YOU, YES YOU, with the digital market update in 33 minutes!&#13;
&#13;
Top 3:&#13;
&#13;
Facebook announced at the beginning of March that they were moving towards campaign budget...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/28 - 4/04 2019<br /><br />Co-hosts Joe and Matt provide YOU, YES YOU, with the digital market update in 33 minutes!<br /><br />Top 3:<br /><br />Facebook announced at the beginning of March that they were moving towards campaign budget optimization. This may sound techy, so we took a little extra time for explanation!<br /><br />Morning Consult releases their Most Loved Brands in America 2019 and it is an amazing read (link below).<br /><br />And tagging off of the Morning Consult research, Matt and Joe breakdown the Gen Z relationship to major CPG brands!<br /><br />Articles mentioned:<br /><br />Facebook Campaign Budget Optimization: <a href="http://bit.ly/2U0LR5T" rel="noopener">http://bit.ly/2U0LR5T</a><br />Most Loved Brands: <a href="http://bit.ly/2UBHfao" rel="noopener">http://bit.ly/2UBHfao</a>]]></itunes:summary><itunes:duration>2005</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>How is Podcasting Changing and Shaping the Landscape of Public Relations? | FPRA Capital Chapter Guest Panel</title><link>https://www.spreaker.com/episode/how-is-podcasting-changing-and-shaping-the-landscape-of-public-relations-fpra-capital-chapter-guest-panel--17531496</link><description><![CDATA[Matt and Joe join a panel hosted by the Capital Chapter of the Florida Public Relations Association.<br /><br />Main question: How is podcasting changing and shaping the landscape of public relations?<br /><br />Panel guests:<br />Trimmel Gomes of The Rotunda Podcast<br />Heidi Otway of the Fluent in Floridian Podcast<br /><br />Thank you again to the FPRA Capital Chapter for hosting this awesome panel!]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17531496</guid><pubDate>Thu, 04 Apr 2019 13:46:51 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17531496/ofrecord_fprapanel_032719_multitrack_mixdown_final.mp3" length="78733179" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Matt and Joe join a panel hosted by the Capital Chapter of the Florida Public Relations Association.&#13;
&#13;
Main question: How is podcasting changing and shaping the landscape of public relations?&#13;
&#13;
Panel guests:&#13;
Trimmel Gomes of The Rotunda Podcast...</itunes:subtitle><itunes:summary><![CDATA[Matt and Joe join a panel hosted by the Capital Chapter of the Florida Public Relations Association.<br /><br />Main question: How is podcasting changing and shaping the landscape of public relations?<br /><br />Panel guests:<br />Trimmel Gomes of The Rotunda Podcast<br />Heidi Otway of the Fluent in Floridian Podcast<br /><br />Thank you again to the FPRA Capital Chapter for hosting this awesome panel!]]></itunes:summary><itunes:duration>3280</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 3/28 | Apple's Live Event, Facebook Limits Ad Targeting, and Amazon's New Video Stock</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-3-28-apple-s-live-event-facebook-limits-ad-targeting-and-amazon-s-new-video-stock--17464443</link><description><![CDATA[Digital Ad Market Update: 3/20 - 3/27 2019<br /><br />Matt and Joe break down this week's digital marketing news in 36ish minutes!<br /><br />Top 3:<br />Apple goes all in on services with a big media event this week!<br />Facebook goes through another round of limiting ad targeting options based on age, gender, and income for housing, employment, and credit ads.<br />Amazon opens up a new video test with bigger companies.<br /><br />Articles mentioned:<br />Apple Store: <a href="http://bit.ly/2U0kehY" rel="noopener">http://bit.ly/2U0kehY</a><br />Facebook story: <a href="https://mklnd.com/2CIQ8oB" rel="noopener">https://mklnd.com/2CIQ8oB</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17464443</guid><pubDate>Thu, 28 Mar 2019 15:19:53 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17464443/ofrecord_news_032719_multitrack_mixdown_final.mp3" length="53511827" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/20 - 3/27 2019&#13;
&#13;
Matt and Joe break down this week's digital marketing news in 36ish minutes!&#13;
&#13;
Top 3:&#13;
Apple goes all in on services with a big media event this week!&#13;
Facebook goes through another round of limiting ad...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/20 - 3/27 2019<br /><br />Matt and Joe break down this week's digital marketing news in 36ish minutes!<br /><br />Top 3:<br />Apple goes all in on services with a big media event this week!<br />Facebook goes through another round of limiting ad targeting options based on age, gender, and income for housing, employment, and credit ads.<br />Amazon opens up a new video test with bigger companies.<br /><br />Articles mentioned:<br />Apple Store: <a href="http://bit.ly/2U0kehY" rel="noopener">http://bit.ly/2U0kehY</a><br />Facebook story: <a href="https://mklnd.com/2CIQ8oB" rel="noopener">https://mklnd.com/2CIQ8oB</a>]]></itunes:summary><itunes:duration>2229</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>15: Empowering Your Community Locally and Globally with Dr. Mark McNees</title><link>https://www.spreaker.com/episode/15-empowering-your-community-locally-and-globally-with-dr-mark-mcnees--17381490</link><description><![CDATA[Dr. Mark McNees is Founder and CEO of RedEye Coffee and Founding Pastor of Element3 Ministries, all local to Tallahassee, FL.<br /><br />In 2003 Mark and his family packed up everything and drove 4 days east on I-10 and got off in Tallahassee. Since then, Mark has founded Element3 Ministries and RedEye Coffee all with the goal of helping local and global humanitarian efforts through social entrepreneurship. <br /><br />Mark is also an Entrepreneur In Residence at FSU's Jim Moran School of Entrepreneurship, helping future social entrepreneurs.<br /><br />Follow Mark on all of his channels:<br />Twitter: @markmcnees<br />Insta: @markmcnees<br />In. linkedin.com/in/markmcnees<br />FB: facebook.com/drmarkmcnees2]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17381490</guid><pubDate>Wed, 20 Mar 2019 13:45:44 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17381490/ofrecord_markmcnees_multitrack_mixdown_final.mp3" length="103278305" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Dr. Mark McNees is Founder and CEO of RedEye Coffee and Founding Pastor of Element3 Ministries, all local to Tallahassee, FL.&#13;
&#13;
In 2003 Mark and his family packed up everything and drove 4 days east on I-10 and got off in Tallahassee. Since then,...</itunes:subtitle><itunes:summary><![CDATA[Dr. Mark McNees is Founder and CEO of RedEye Coffee and Founding Pastor of Element3 Ministries, all local to Tallahassee, FL.<br /><br />In 2003 Mark and his family packed up everything and drove 4 days east on I-10 and got off in Tallahassee. Since then, Mark has founded Element3 Ministries and RedEye Coffee all with the goal of helping local and global humanitarian efforts through social entrepreneurship. <br /><br />Mark is also an Entrepreneur In Residence at FSU's Jim Moran School of Entrepreneurship, helping future social entrepreneurs.<br /><br />Follow Mark on all of his channels:<br />Twitter: @markmcnees<br />Insta: @markmcnees<br />In. linkedin.com/in/markmcnees<br />FB: facebook.com/drmarkmcnees2]]></itunes:summary><itunes:duration>4303</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 3/15 | Facebook/Instagram Crash, Your Digital Privacy, and Theranos/Elizabeth Holmes</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-3-15-facebook-instagram-crash-your-digital-privacy-and-theranos-elizabeth-holmes--17331852</link><description><![CDATA[Digital Ad Market Update: 3/8 - 3/14 2019<br /><br />Matt and Joe break down this week's digital marketing news in 30 mins!<br /><br />Top 3:<br />Facebook and Instagram crash all day Wednesday.<br />Mark Zuckerberg writes a privacy memo (link below).<br />The Elizabeth Holmes and Theranos story is breaking into the American public with two documentaries coming today (3/15) and tomorrow (3/16).<br /><br />Articles mentioned:<br /><a href="https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/?fref=gs&dti=1902694569965654&hc_location=group" rel="noopener">https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/?fref=gs&dti=1902694569965654&hc_location=group</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17331852</guid><pubDate>Fri, 15 Mar 2019 15:24:19 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17331852/ofrecord_news_031419_multitrack_mixdown_final.mp3" length="42782675" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 3/8 - 3/14 2019&#13;
&#13;
Matt and Joe break down this week's digital marketing news in 30 mins!&#13;
&#13;
Top 3:&#13;
Facebook and Instagram crash all day Wednesday.&#13;
Mark Zuckerberg writes a privacy memo (link below).&#13;
The Elizabeth Holmes...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 3/8 - 3/14 2019<br /><br />Matt and Joe break down this week's digital marketing news in 30 mins!<br /><br />Top 3:<br />Facebook and Instagram crash all day Wednesday.<br />Mark Zuckerberg writes a privacy memo (link below).<br />The Elizabeth Holmes and Theranos story is breaking into the American public with two documentaries coming today (3/15) and tomorrow (3/16).<br /><br />Articles mentioned:<br /><a href="https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/?fref=gs&dti=1902694569965654&hc_location=group" rel="noopener">https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/?fref=gs&dti=1902694569965654&hc_location=group</a>]]></itunes:summary><itunes:duration>1782</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>14: Standing Out in the Real Estate Industry with Jessica Lowe-Minor</title><link>https://www.spreaker.com/episode/14-standing-out-in-the-real-estate-industry-with-jessica-lowe-minor--17300797</link><description><![CDATA[Jessica Lowe-Minor is a realtor with Hamilton Realty Advisors. Over a year ago Jessica made the career change to real estate after searching for more control over her day-to-day schedule.<br /><br />Jessica covers the basics of the marketing relationship between herself and her Broker, how she stands out in the massive real estate industry, and the marketing she is doing to distinguish herself in the North Florida market.<br /><br />If you are looking to buy/sell a house or maybe want to know more, please reach out to Jessica:<br />Email: <a href="mailto:jessica@listandsoldteam.com">jessica@listandsoldteam.com</a><br />Phone: (850) 228-3646]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17300797</guid><pubDate>Tue, 12 Mar 2019 17:27:50 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17300797/ofrecord_jessicaloweminor_multitrack_mixdown_final.mp3" length="86154841" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Jessica Lowe-Minor is a realtor with Hamilton Realty Advisors. Over a year ago Jessica made the career change to real estate after searching for more control over her day-to-day schedule.&#13;
&#13;
Jessica covers the basics of the marketing relationship...</itunes:subtitle><itunes:summary><![CDATA[Jessica Lowe-Minor is a realtor with Hamilton Realty Advisors. Over a year ago Jessica made the career change to real estate after searching for more control over her day-to-day schedule.<br /><br />Jessica covers the basics of the marketing relationship between herself and her Broker, how she stands out in the massive real estate industry, and the marketing she is doing to distinguish herself in the North Florida market.<br /><br />If you are looking to buy/sell a house or maybe want to know more, please reach out to Jessica:<br />Email: <a href="mailto:jessica@listandsoldteam.com">jessica@listandsoldteam.com</a><br />Phone: (850) 228-3646]]></itunes:summary><itunes:duration>3590</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 3/8  | Facebook Showcase, Broadcast TV, and The Amazon Brand Apocalypse Theory</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-3-8-facebook-showcase-broadcast-tv-and-the-amazon-brand-apocalypse-theory--17263256</link><description><![CDATA[Digital Ad Market Update: 2/28 - 3/7 2019<br /><br />What has happened in your this week in social media and digital marketing?!<br /><br />Joe and Matt discus what has happened in the past week and what is on the horizon in the digital marketing space<br /><br /><br />Articles mentioned:<br /><a href="https://digiday.com/marketing/amazon-fire-tv-ad-pitch/" rel="noopener">https://digiday.com/marketing/amazon-fire-tv-ad-pitch/</a><br /><br /><a href="https://techcrunch.com/2019/02/26/facebook-showcase/?fbclid=IwAR2q0-fdcsB-K3XykIIFnH0s1FToNH322jZzMWvfZvrIO1yhy7elswwkGxs" rel="noopener">https://techcrunch.com/2019/02/26/facebook-showcase/?fbclid=IwAR2q0-fdcsB-K3XykIIFnH0s1FToNH322jZzMWvfZvrIO1yhy7elswwkGxs</a><br /><br /><a href="https://www.snopes.com/news/2019/03/04/activists-setup-local-news-sites/" rel="noopener">https://www.snopes.com/news/2019/03/04/activists-setup-local-news-sites/</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17263256</guid><pubDate>Fri, 08 Mar 2019 12:58:32 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17263256/ofrecord_news_030719_multitrack_mixdown_final.mp3" length="48907283" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/28 - 3/7 2019&#13;
&#13;
What has happened in your this week in social media and digital marketing?!&#13;
&#13;
Joe and Matt discus what has happened in the past week and what is on the horizon in the digital marketing space&#13;
&#13;
&#13;
Articles...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/28 - 3/7 2019<br /><br />What has happened in your this week in social media and digital marketing?!<br /><br />Joe and Matt discus what has happened in the past week and what is on the horizon in the digital marketing space<br /><br /><br />Articles mentioned:<br /><a href="https://digiday.com/marketing/amazon-fire-tv-ad-pitch/" rel="noopener">https://digiday.com/marketing/amazon-fire-tv-ad-pitch/</a><br /><br /><a href="https://techcrunch.com/2019/02/26/facebook-showcase/?fbclid=IwAR2q0-fdcsB-K3XykIIFnH0s1FToNH322jZzMWvfZvrIO1yhy7elswwkGxs" rel="noopener">https://techcrunch.com/2019/02/26/facebook-showcase/?fbclid=IwAR2q0-fdcsB-K3XykIIFnH0s1FToNH322jZzMWvfZvrIO1yhy7elswwkGxs</a><br /><br /><a href="https://www.snopes.com/news/2019/03/04/activists-setup-local-news-sites/" rel="noopener">https://www.snopes.com/news/2019/03/04/activists-setup-local-news-sites/</a>]]></itunes:summary><itunes:duration>2038</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 2/22 | The Youtube Problem, Platform Engagement Metrics, and Facebook Groups</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-2-22-the-youtube-problem-platform-engagement-metrics-and-facebook-groups--17115514</link><description><![CDATA[Digital Ad Market Update: 2/14 - 2/21 2019<br /><br />This week in your social media and digital marketing week! Joe and Producer Kyle talk three big things that happened this week.<br /><br />Companies suspend Youtube ads over child exploitation concerns...If that sounds like click bait you have a good eye.<br /><br />Axios releases a comprehensive overview of the engagement metrics between the big 3; Facebook, Twitter, and Instagram. Before you peak, who do you think is the big winner with 8x 2nd place?<br /><br />Last, Facebook Groups are still getting attention from the Facebook powers that be with the possibility that page owners will soon be able to participate in groups.<br /><br />Matt is out sick for this week's record. We hope you get better Matt the podcast misses you!<br /><br />Articles mentioned:<br /><br /><a href="https://techcrunch.com/2019/02/20/companies-including-nestle-epic-and-reportedly-disney-suspend-youtube-ads-over-child-exploitation-concerns/" rel="noopener">https://techcrunch.com/2019/02/20/companies-including-nestle-epic-and-reportedly-disney-suspend-youtube-ads-over-child-exploitation-concerns/</a><br /><br /><a href="https://www.axios.com/top-facebook-twitter-instagram-accounts-interactions-1550456097-439fdbe1-33c1-42be-a8d4-189c1899a6bb.html" rel="noopener">https://www.axios.com/top-facebook-twitter-instagram-accounts-interactions-1550456097-439fdbe1-33c1-42be-a8d4-189c1899a6bb.html</a><br /><br /><a href="https://marketingland.com/facebook-page-owners-will-soon-be-able-to-participate-in-groups-256726?fbclid=IwAR3y3pYM_Lpag5m2pOxPXoQxZHLeFUaBQG4jiiSpuoI1KUkLH7jSu42h-Hg" rel="noopener">https://marketingland.com/facebook-page-owners-will-soon-be-able-to-participate-in-groups-256726?fbclid=IwAR3y3pYM_Lpag5m2pOxPXoQxZHLeFUaBQG4jiiSpuoI1KUkLH7jSu42h-Hg</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17115514</guid><pubDate>Fri, 22 Feb 2019 12:01:51 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17115514/ofrecord_news_022119_mixdown_final.mp3" length="47058395" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/14 - 2/21 2019&#13;
&#13;
This week in your social media and digital marketing week! Joe and Producer Kyle talk three big things that happened this week.&#13;
&#13;
Companies suspend Youtube ads over child exploitation concerns...If that...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/14 - 2/21 2019<br /><br />This week in your social media and digital marketing week! Joe and Producer Kyle talk three big things that happened this week.<br /><br />Companies suspend Youtube ads over child exploitation concerns...If that sounds like click bait you have a good eye.<br /><br />Axios releases a comprehensive overview of the engagement metrics between the big 3; Facebook, Twitter, and Instagram. Before you peak, who do you think is the big winner with 8x 2nd place?<br /><br />Last, Facebook Groups are still getting attention from the Facebook powers that be with the possibility that page owners will soon be able to participate in groups.<br /><br />Matt is out sick for this week's record. We hope you get better Matt the podcast misses you!<br /><br />Articles mentioned:<br /><br /><a href="https://techcrunch.com/2019/02/20/companies-including-nestle-epic-and-reportedly-disney-suspend-youtube-ads-over-child-exploitation-concerns/" rel="noopener">https://techcrunch.com/2019/02/20/companies-including-nestle-epic-and-reportedly-disney-suspend-youtube-ads-over-child-exploitation-concerns/</a><br /><br /><a href="https://www.axios.com/top-facebook-twitter-instagram-accounts-interactions-1550456097-439fdbe1-33c1-42be-a8d4-189c1899a6bb.html" rel="noopener">https://www.axios.com/top-facebook-twitter-instagram-accounts-interactions-1550456097-439fdbe1-33c1-42be-a8d4-189c1899a6bb.html</a><br /><br /><a href="https://marketingland.com/facebook-page-owners-will-soon-be-able-to-participate-in-groups-256726?fbclid=IwAR3y3pYM_Lpag5m2pOxPXoQxZHLeFUaBQG4jiiSpuoI1KUkLH7jSu42h-Hg" rel="noopener">https://marketingland.com/facebook-page-owners-will-soon-be-able-to-participate-in-groups-256726?fbclid=IwAR3y3pYM_Lpag5m2pOxPXoQxZHLeFUaBQG4jiiSpuoI1KUkLH7jSu42h-Hg</a>]]></itunes:summary><itunes:duration>1961</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>The Business of Legislative Advocacy | Guest: Peter Schorsch</title><link>https://www.spreaker.com/episode/the-business-of-legislative-advocacy-guest-peter-schorsch--17107212</link><description><![CDATA[Peter Schorsch is the brain behind Extensive Enterprises Media, a brand comprised of multiple media staples in Florida Politics, covering both the print and digital mediums.<br /><br />Peter is also the first 2nd time guest on Of Record, so please welcome him back!<br />twitter: @PeterSchorschFL]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17107212</guid><pubDate>Thu, 21 Feb 2019 16:37:18 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17107212/ofrecord_peterschrosch_021219_mixdown_final.mp3" length="167094184" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Peter Schorsch is the brain behind Extensive Enterprises Media, a brand comprised of multiple media staples in Florida Politics, covering both the print and digital mediums.&#13;
&#13;
Peter is also the first 2nd time guest on Of Record, so please welcome him...</itunes:subtitle><itunes:summary><![CDATA[Peter Schorsch is the brain behind Extensive Enterprises Media, a brand comprised of multiple media staples in Florida Politics, covering both the print and digital mediums.<br /><br />Peter is also the first 2nd time guest on Of Record, so please welcome him back!<br />twitter: @PeterSchorschFL]]></itunes:summary><itunes:duration>6962</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>13: Franchising Smallcakes In Your Hometown with Brent Edson | "As a Franchisee, I get a lot of latitude to do what I want."</title><link>https://www.spreaker.com/episode/13-franchising-smallcakes-in-your-hometown-with-brent-edson-as-a-franchisee-i-get-a-lot-of-latitude-to-do-what-i-want--17031642</link><description><![CDATA[Brent Edson and his wife are the Owner/Operators of two local Tallahassee Smallcakes Cupcakery. <br /><br />Brent is a local business owner like all of our past interviews, but one big difference. Brent invested in a franchise. Joe and Matt sit down with Brent for an hour to discover how franchises start, run, and grow with a little bit of hometown knowledge and customer service.<br /><br />FYI tomorrow is Valentine's day and while you're too late to get something custom, Brent and his team are baking more than enough cupcakes to surprise your loved ones.<br /><br />Visit one of these two locations below (and maybe mention you heard the podcast!):<br /><br />#1: 1480 Apalachee Pkwy, Tallahassee, FL 32301 , (850) 765-2785<br />#2: 3495 Thomasville Rd, Tallahassee, FL 32309 , (850) 999-1943]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/17031642</guid><pubDate>Wed, 13 Feb 2019 13:27:58 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/17031642/ofrecord_brentedson_multitrack_mixdown_final.mp3" length="80492407" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Brent Edson and his wife are the Owner/Operators of two local Tallahassee Smallcakes Cupcakery. &#13;
&#13;
Brent is a local business owner like all of our past interviews, but one big difference. Brent invested in a franchise. Joe and Matt sit down with...</itunes:subtitle><itunes:summary><![CDATA[Brent Edson and his wife are the Owner/Operators of two local Tallahassee Smallcakes Cupcakery. <br /><br />Brent is a local business owner like all of our past interviews, but one big difference. Brent invested in a franchise. Joe and Matt sit down with Brent for an hour to discover how franchises start, run, and grow with a little bit of hometown knowledge and customer service.<br /><br />FYI tomorrow is Valentine's day and while you're too late to get something custom, Brent and his team are baking more than enough cupcakes to surprise your loved ones.<br /><br />Visit one of these two locations below (and maybe mention you heard the podcast!):<br /><br />#1: 1480 Apalachee Pkwy, Tallahassee, FL 32301 , (850) 765-2785<br />#2: 3495 Thomasville Rd, Tallahassee, FL 32309 , (850) 999-1943]]></itunes:summary><itunes:duration>3354</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 2/7 | Super Bowl Recap, Spotify and Gimlet, and Facebook 11X</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-2-7-super-bowl-recap-spotify-and-gimlet-and-facebook-11x--16976838</link><description><![CDATA[Digital Ad Market Update: 2/1 - 2/7 2019<br /><br />This is our Super Bowl recap half hour!<br /><br />Matt and Joe bury the lead in this one, but only for the first 10 mins. Spotify is in acquisition talks with Gimlet, will it happen? Facebook has released some interesting content research that anyone in digital marketing needs to know. It has to do with 11X'ing your output!<br /><br />Articles mentioned:<br /><br /><a href="https://www.recode.net/2019/2/1/18207198/spotify-gimlet-podcast-acquisition?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top" rel="noopener">https://www.recode.net/2019/2/1/18207198/spotify-gimlet-podcast-acquisition?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top</a><br /><br /><a href="https://www.axios.com/amazon-twitch-esports-play-27047ea8-a2b5-4df9-884d-5fddb8fa9ec9.html" rel="noopener">https://www.axios.com/amazon-twitch-esports-play-27047ea8-a2b5-4df9-884d-5fddb8fa9ec9.html</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16976838</guid><pubDate>Thu, 07 Feb 2019 16:56:49 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16976838/ofrecord_news_020619_multitrack_mixdown_final.mp3" length="49459091" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 2/1 - 2/7 2019&#13;
&#13;
This is our Super Bowl recap half hour!&#13;
&#13;
Matt and Joe bury the lead in this one, but only for the first 10 mins. Spotify is in acquisition talks with Gimlet, will it happen? Facebook has released some...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 2/1 - 2/7 2019<br /><br />This is our Super Bowl recap half hour!<br /><br />Matt and Joe bury the lead in this one, but only for the first 10 mins. Spotify is in acquisition talks with Gimlet, will it happen? Facebook has released some interesting content research that anyone in digital marketing needs to know. It has to do with 11X'ing your output!<br /><br />Articles mentioned:<br /><br /><a href="https://www.recode.net/2019/2/1/18207198/spotify-gimlet-podcast-acquisition?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top" rel="noopener">https://www.recode.net/2019/2/1/18207198/spotify-gimlet-podcast-acquisition?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top</a><br /><br /><a href="https://www.axios.com/amazon-twitch-esports-play-27047ea8-a2b5-4df9-884d-5fddb8fa9ec9.html" rel="noopener">https://www.axios.com/amazon-twitch-esports-play-27047ea8-a2b5-4df9-884d-5fddb8fa9ec9.html</a>]]></itunes:summary><itunes:duration>2061</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 2/1 | Super Bowl Marketing, Facebook Performance Marketers, and Netflix Intimidation</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-2-1-super-bowl-marketing-facebook-performance-marketers-and-netflix-intimidation--16925203</link><description><![CDATA[Digital Ad Market Update: 1/26 - 2/1 2019<br /><br />If you are in marketing you know all eyes are on the Super Bowl this week.<br /><br />Matt and Joe use the first 15 minutes to discuss what Super Bowl marketing will look like this year, what some players are doing to get ahead of the D2C game, and what brands can do that don't have $5.2 million for a 30s ad spot.<br /><br />Articles mentioned:<br /><br /><a href="https://www.recode.net/2019/1/17/18187234/netflix-views-numbers-first-time-bird-box-bodyguard-you-sex-education" rel="noopener">https://www.recode.net/2019/1/17/18187234/netflix-views-numbers-first-time-bird-box-bodyguard-you-sex-education</a><br /><br /><a href="https://variety.com/2019/digital/news/hulu-price-increase-live-tv-lower-vod-ads-1203115482/" rel="noopener">https://variety.com/2019/digital/news/hulu-price-increase-live-tv-lower-vod-ads-1203115482/</a><br /><br /><a href="https://www.thedrum.com/news/2019/01/24/facebook-introduces-new-brand-safety-certification-third-parties?fbclid=IwAR0lQRt1FZOfAkyZ9PqyL0luj-DD2x9bYOxCtk2yaMLTQOnkIOC7FyBpyF8" rel="noopener">https://www.thedrum.com/news/2019/01/24/facebook-introduces-new-brand-safety-certification-third-parties?fbclid=IwAR0lQRt1FZOfAkyZ9PqyL0luj-DD2x9bYOxCtk2yaMLTQOnkIOC7FyBpyF8</a><br /><br /><a href="https://www.bloomberg.com/news/articles/2019-01-24/super-bowl-ad-prices-stall-after-years-of-relentless-increases?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top" rel="noopener">https://www.bloomberg.com/news/articles/2019-01-24/super-bowl-ad-prices-stall-after-years-of-relentless-increases?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16925203</guid><pubDate>Fri, 01 Feb 2019 20:12:56 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16925203/ofrecord_news_020119_multitrack_mixdown_final.mp3" length="51592835" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/26 - 2/1 2019&#13;
&#13;
If you are in marketing you know all eyes are on the Super Bowl this week.&#13;
&#13;
Matt and Joe use the first 15 minutes to discuss what Super Bowl marketing will look like this year, what some players are doing...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/26 - 2/1 2019<br /><br />If you are in marketing you know all eyes are on the Super Bowl this week.<br /><br />Matt and Joe use the first 15 minutes to discuss what Super Bowl marketing will look like this year, what some players are doing to get ahead of the D2C game, and what brands can do that don't have $5.2 million for a 30s ad spot.<br /><br />Articles mentioned:<br /><br /><a href="https://www.recode.net/2019/1/17/18187234/netflix-views-numbers-first-time-bird-box-bodyguard-you-sex-education" rel="noopener">https://www.recode.net/2019/1/17/18187234/netflix-views-numbers-first-time-bird-box-bodyguard-you-sex-education</a><br /><br /><a href="https://variety.com/2019/digital/news/hulu-price-increase-live-tv-lower-vod-ads-1203115482/" rel="noopener">https://variety.com/2019/digital/news/hulu-price-increase-live-tv-lower-vod-ads-1203115482/</a><br /><br /><a href="https://www.thedrum.com/news/2019/01/24/facebook-introduces-new-brand-safety-certification-third-parties?fbclid=IwAR0lQRt1FZOfAkyZ9PqyL0luj-DD2x9bYOxCtk2yaMLTQOnkIOC7FyBpyF8" rel="noopener">https://www.thedrum.com/news/2019/01/24/facebook-introduces-new-brand-safety-certification-third-parties?fbclid=IwAR0lQRt1FZOfAkyZ9PqyL0luj-DD2x9bYOxCtk2yaMLTQOnkIOC7FyBpyF8</a><br /><br /><a href="https://www.bloomberg.com/news/articles/2019-01-24/super-bowl-ad-prices-stall-after-years-of-relentless-increases?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top" rel="noopener">https://www.bloomberg.com/news/articles/2019-01-24/super-bowl-ad-prices-stall-after-years-of-relentless-increases?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosmediatrends&stream=top</a>]]></itunes:summary><itunes:duration>2150</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 1/25 | Fyre Fest and FOMO, Anchor?, and Netflix</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-1-25-fyre-fest-and-fomo-anchor-and-netflix--16842589</link><description><![CDATA[Digital Ad Market Update: 1/18-1/25 2019<br /><br />Matt and Joe sit down to talk what is new in the digital marketing world and this week is all about the Fyre Fest doc FOMO.<br /><br />What is Anchor doing to carve market space?<br />Facebook releases a petition feature, so what does that mean for your email funnel?<br />Lastly, Matt and Joe talk about You...no not you you, the Netflix show that is taking over popular culture right now.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16842589</guid><pubDate>Fri, 25 Jan 2019 20:07:39 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16842589/ofrecord_news_012519_multitrack_mixdown_final.mp3" length="47627038" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/18-1/25 2019&#13;
&#13;
Matt and Joe sit down to talk what is new in the digital marketing world and this week is all about the Fyre Fest doc FOMO.&#13;
&#13;
What is Anchor doing to carve market space?&#13;
Facebook releases a petition...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/18-1/25 2019<br /><br />Matt and Joe sit down to talk what is new in the digital marketing world and this week is all about the Fyre Fest doc FOMO.<br /><br />What is Anchor doing to carve market space?<br />Facebook releases a petition feature, so what does that mean for your email funnel?<br />Lastly, Matt and Joe talk about You...no not you you, the Netflix show that is taking over popular culture right now.]]></itunes:summary><itunes:duration>1984</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>12: Feeding Florida with Robin Safley | "In a way it seems complicated, but we did just land something on Mars."</title><link>https://www.spreaker.com/episode/12-feeding-florida-with-robin-safley-in-a-way-it-seems-complicated-but-we-did-just-land-something-on-mars--16822061</link><description><![CDATA[Robin Safley is the Executive Director of Feeding Florida, a statewide network united of 12 food banks to provide a healthy food supply to every community.<br /><br />Matt and Joe sit down with Robin to learn about Feeding Florida's impact on statewide nutrition, dive into their current marketing strategy, and offer their digital marketing advice.<br /><br />Find out more about Feeding Florida's mission: <a href="https://www.feedingflorida.org/" rel="noopener">https://www.feedingflorida.org/</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16822061</guid><pubDate>Wed, 23 Jan 2019 15:45:30 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16822061/ofrecord_robinsafely_multitrack_mixdown_final.mp3" length="82226506" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Robin Safley is the Executive Director of Feeding Florida, a statewide network united of 12 food banks to provide a healthy food supply to every community.&#13;
&#13;
Matt and Joe sit down with Robin to learn about Feeding Florida's impact on statewide...</itunes:subtitle><itunes:summary><![CDATA[Robin Safley is the Executive Director of Feeding Florida, a statewide network united of 12 food banks to provide a healthy food supply to every community.<br /><br />Matt and Joe sit down with Robin to learn about Feeding Florida's impact on statewide nutrition, dive into their current marketing strategy, and offer their digital marketing advice.<br /><br />Find out more about Feeding Florida's mission: <a href="https://www.feedingflorida.org/" rel="noopener">https://www.feedingflorida.org/</a>]]></itunes:summary><itunes:duration>3426</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 1/18 | Swipe Or Scroll, Future of OTT Ad Buying, and Spotify Podcasts</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-1-18-swipe-or-scroll-future-of-ott-ad-buying-and-spotify-podcasts--16751466</link><description><![CDATA[Digital Ad Market Update: 1/10-1/17 2019<br /><br />Matt and Joe sit down to talk what is new in the digital marketing world. It wasn't a sexy news week, but a lot of things still happened:<br /><br />Swipe or Scroll is becoming a battle.<br />What will the future of OTT ad buying look like? Will TV buyers buy or will digital shops take over?<br />Last, all things podcast. Why does the Apple Podcast app suck and can Spotify make a move into owning some of that market?]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16751466</guid><pubDate>Fri, 18 Jan 2019 22:31:12 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16751466/ofrecord_news_011719_multitrack_mixdown_final.mp3" length="48569655" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/10-1/17 2019&#13;
&#13;
Matt and Joe sit down to talk what is new in the digital marketing world. It wasn't a sexy news week, but a lot of things still happened:&#13;
&#13;
Swipe or Scroll is becoming a battle.&#13;
What will the future of OTT...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/10-1/17 2019<br /><br />Matt and Joe sit down to talk what is new in the digital marketing world. It wasn't a sexy news week, but a lot of things still happened:<br /><br />Swipe or Scroll is becoming a battle.<br />What will the future of OTT ad buying look like? Will TV buyers buy or will digital shops take over?<br />Last, all things podcast. Why does the Apple Podcast app suck and can Spotify make a move into owning some of that market?]]></itunes:summary><itunes:duration>2024</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>11: Keeping Your Community Active In Your Brand with For The Table Hospitality</title><link>https://www.spreaker.com/episode/11-keeping-your-community-active-in-your-brand-with-for-the-table-hospitality--16729636</link><description><![CDATA[Matt Thompson is the Managing Partner of For The Table Hospitality, the group known for the creation of Tallahassee restaurant and bar icons Madison Social, Township, Centrale, Happy Motoring, and SoDough. He is joined by Eric Pounders, who is hands on Marketing, Social Media, and Trivia for Madison Social, etc.<br /><br />These Tallahassee staples are known for great food, stimulating atmosphere, and extremely well thought out branding and social media presence. All of these designed with their audience in mind. This is an episode dedicated to the massive social media following these brands have, how they were built, and philosophy behind their intentions.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16729636</guid><pubDate>Wed, 16 Jan 2019 17:35:01 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16729636/ofrecord_forthetable_multitrack_mixdown_final.mp3" length="132742116" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Matt Thompson is the Managing Partner of For The Table Hospitality, the group known for the creation of Tallahassee restaurant and bar icons Madison Social, Township, Centrale, Happy Motoring, and SoDough. He is joined by Eric Pounders, who is hands...</itunes:subtitle><itunes:summary><![CDATA[Matt Thompson is the Managing Partner of For The Table Hospitality, the group known for the creation of Tallahassee restaurant and bar icons Madison Social, Township, Centrale, Happy Motoring, and SoDough. He is joined by Eric Pounders, who is hands on Marketing, Social Media, and Trivia for Madison Social, etc.<br /><br />These Tallahassee staples are known for great food, stimulating atmosphere, and extremely well thought out branding and social media presence. All of these designed with their audience in mind. This is an episode dedicated to the massive social media following these brands have, how they were built, and philosophy behind their intentions.]]></itunes:summary><itunes:duration>5531</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 1/11 | 2019 Predictions, Alexa Holiday Sales, and A Few More Stories</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-1-11-2019-predictions-alexa-holiday-sales-and-a-few-more-stories--16689855</link><description><![CDATA[Digital Ad Market Update: 1/3 - 1/11<br /><br />We have missed everyone, but are back in 2019 with our first news episode.<br /><br />This week:<br /><br />Matt and Joe talk 2019 predictions and here is the run down. Direct to consumer marketing will blow up this year. Podcasting will keep creeping on the book market. AR will be audio based through hear-ables(Sorry, but we had to use the buzzword.)<br /><br />Amazon Alexa sales did not disappoint this holiday season. Sales increased and the market expanded.<br /><br />We finish up with a few stories: Wendy's and Fortnite, Instagram re-vamp, and D2C t-shirts.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16689855</guid><pubDate>Fri, 11 Jan 2019 20:06:36 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16689855/ofrecord_news_010919_mixdown_final.mp3" length="47436813" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 1/3 - 1/11&#13;
&#13;
We have missed everyone, but are back in 2019 with our first news episode.&#13;
&#13;
This week:&#13;
&#13;
Matt and Joe talk 2019 predictions and here is the run down. Direct to consumer marketing will blow up this year....</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 1/3 - 1/11<br /><br />We have missed everyone, but are back in 2019 with our first news episode.<br /><br />This week:<br /><br />Matt and Joe talk 2019 predictions and here is the run down. Direct to consumer marketing will blow up this year. Podcasting will keep creeping on the book market. AR will be audio based through hear-ables(Sorry, but we had to use the buzzword.)<br /><br />Amazon Alexa sales did not disappoint this holiday season. Sales increased and the market expanded.<br /><br />We finish up with a few stories: Wendy's and Fortnite, Instagram re-vamp, and D2C t-shirts.]]></itunes:summary><itunes:duration>1976</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>10: Training and Supplying The Bulwark of Our Society With Ben Honey | "Your network is far more valuable than your net-worth."</title><link>https://www.spreaker.com/episode/10-training-and-supplying-the-bulwark-of-our-society-with-ben-honey-your-network-is-far-more-valuable-than-your-net-worth--16669820</link><description><![CDATA[First Responders are the front line of our society. Everyday they suit up to handle real issues and respond at the most critical times. Most of us take this for granted.<br /><br />Not Ben Honey and his family run, Bulwark Distribution Company. Bulwark is taking a personal approach to supply and arm our Nation's First Responders. As a family run start-up, Ben understands the position Bulwark is in and keys in on wisdom gained from his business hurdles.<br /><br />Of Record sits down and discovers Bulwark's ideal customer, tools that they could use to reach that customer, and beginnings of a digital strategy. We also find out about Ben's past with private military training, state government work, and philosophy on personal and business strategies.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16669820</guid><pubDate>Wed, 09 Jan 2019 16:31:09 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16669820/ofrecord_benhoney_multitrack_mixdown_final.mp3" length="109410897" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>First Responders are the front line of our society. Everyday they suit up to handle real issues and respond at the most critical times. Most of us take this for granted.&#13;
&#13;
Not Ben Honey and his family run, Bulwark Distribution Company. Bulwark is...</itunes:subtitle><itunes:summary><![CDATA[First Responders are the front line of our society. Everyday they suit up to handle real issues and respond at the most critical times. Most of us take this for granted.<br /><br />Not Ben Honey and his family run, Bulwark Distribution Company. Bulwark is taking a personal approach to supply and arm our Nation's First Responders. As a family run start-up, Ben understands the position Bulwark is in and keys in on wisdom gained from his business hurdles.<br /><br />Of Record sits down and discovers Bulwark's ideal customer, tools that they could use to reach that customer, and beginnings of a digital strategy. We also find out about Ben's past with private military training, state government work, and philosophy on personal and business strategies.]]></itunes:summary><itunes:duration>4559</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 12/21 | Google Riding the Nostalgia Wave, Facebook Watch/Keyword Ads/Groups, and Instagram Redesign</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-12-21-google-riding-the-nostalgia-wave-facebook-watch-keyword-ads-groups-and-instagram-redesign--16540139</link><description><![CDATA[Digital Ad Market Update: 12/13-12/20 2018<br /><br />Last week in digital and social media news:<br /><br />Google, like all millennials, is feeling nostalgic this holiday season with the roll-out of their new holiday ad, Google Home Alone.<br /><br />Facebook just won't stop with the constant changes. This week we cover what Facebook Watch is starting to look like, Facebook drops some hints that could cut into Google Search ads, and Facebook Groups are finally getting some love from the features team.<br /><br />Instagram is looking at a total user experience redesign. Could this be why Instagram Founders exited Facebook earlier this year?]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16540139</guid><pubDate>Fri, 21 Dec 2018 15:37:59 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16540139/ofrecord_news122018_multitrack_mixdown_final.mp3" length="49080561" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 12/13-12/20 2018&#13;
&#13;
Last week in digital and social media news:&#13;
&#13;
Google, like all millennials, is feeling nostalgic this holiday season with the roll-out of their new holiday ad, Google Home Alone.&#13;
&#13;
Facebook just won't...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 12/13-12/20 2018<br /><br />Last week in digital and social media news:<br /><br />Google, like all millennials, is feeling nostalgic this holiday season with the roll-out of their new holiday ad, Google Home Alone.<br /><br />Facebook just won't stop with the constant changes. This week we cover what Facebook Watch is starting to look like, Facebook drops some hints that could cut into Google Search ads, and Facebook Groups are finally getting some love from the features team.<br /><br />Instagram is looking at a total user experience redesign. Could this be why Instagram Founders exited Facebook earlier this year?]]></itunes:summary><itunes:duration>2045</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>09: Curating an Indie Book Store with Sally Bradshaw |  "The rising tide of book selling lifts all boats."</title><link>https://www.spreaker.com/episode/09-curating-an-indie-book-store-with-sally-bradshaw-the-rising-tide-of-book-selling-lifts-all-boats--16524004</link><description><![CDATA[Your local independent book store is more than just books on shelves. It is a collection of books curated by passionate individuals based on your communities interests and reading needs. <br /><br />Of Record sits down with Sally Bradshaw of Midtown Reader, our local indie book store, to talk about her passion: Books. We dive deep into how the book industry works and the revival of the independent book store.<br /><br />After learning about what indie book selling is, we give Sally practical advice to grow her digital presence and increase her reach online.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16524004</guid><pubDate>Wed, 19 Dec 2018 19:23:07 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16524004/ofrecord_sallybradshaw_multitrack_mixdown_final.mp3" length="84664288" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Your local independent book store is more than just books on shelves. It is a collection of books curated by passionate individuals based on your communities interests and reading needs. &#13;
&#13;
Of Record sits down with Sally Bradshaw of Midtown Reader,...</itunes:subtitle><itunes:summary><![CDATA[Your local independent book store is more than just books on shelves. It is a collection of books curated by passionate individuals based on your communities interests and reading needs. <br /><br />Of Record sits down with Sally Bradshaw of Midtown Reader, our local indie book store, to talk about her passion: Books. We dive deep into how the book industry works and the revival of the independent book store.<br /><br />After learning about what indie book selling is, we give Sally practical advice to grow her digital presence and increase her reach online.]]></itunes:summary><itunes:duration>3528</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Help Of Record Save Christmas in Panama City</title><link>https://www.spreaker.com/episode/help-of-record-save-christmas-in-panama-city--16446565</link><description><![CDATA[For years, a gentleman in Bay County by the name of Mike Jones has also been known by another name: Salvage Santa. He’s served thousands of children in the community by collecting toys and repairing bicycles to ensure that every child gets to have a special Christmas morning.<br /><br />But this year, they need Salvage Santa more than ever. With thousands of children currently homeless in Bay County, and a growing list of over 14,000 who need some holiday help, Salvage Santa is very busy. But even Santa’s home and workshop were wrecked by the storm.<br /><br />Toy drop off/shipping address: 487 E Tennessee St Suit 1 Tallahassee, FL 32301<br />Paypal for donations: <a href="http://www.salvagesanta.com" rel="noopener">www.salvagesanta.com</a><br />Venmo for donations: @matthewfarrar]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16446565</guid><pubDate>Tue, 11 Dec 2018 21:43:36 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16446565/ofrecord_salvagesanta_multitrack_mixdown_final.mp3" length="14289837" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>For years, a gentleman in Bay County by the name of Mike Jones has also been known by another name: Salvage Santa. He’s served thousands of children in the community by collecting toys and repairing bicycles to ensure that every child gets to have a...</itunes:subtitle><itunes:summary><![CDATA[For years, a gentleman in Bay County by the name of Mike Jones has also been known by another name: Salvage Santa. He’s served thousands of children in the community by collecting toys and repairing bicycles to ensure that every child gets to have a special Christmas morning.<br /><br />But this year, they need Salvage Santa more than ever. With thousands of children currently homeless in Bay County, and a growing list of over 14,000 who need some holiday help, Salvage Santa is very busy. But even Santa’s home and workshop were wrecked by the storm.<br /><br />Toy drop off/shipping address: 487 E Tennessee St Suit 1 Tallahassee, FL 32301<br />Paypal for donations: <a href="http://www.salvagesanta.com" rel="noopener">www.salvagesanta.com</a><br />Venmo for donations: @matthewfarrar]]></itunes:summary><itunes:duration>595</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>08: Build the Community You Want | A Conversation with Florida Municipal Communicators</title><link>https://www.spreaker.com/episode/08-build-the-community-you-want-a-conversation-with-florida-municipal-communicators--16430979</link><description><![CDATA[After wrapping up the inaugural Florida Municipal Communicators Association Annual Conference, Matt sits down with three cities communication officers, Tallahassee, Mulberry, and Cocoa, to talk about their digital and communication strategies. <br /><br />Lavonia Sampson-Jones, Marketing Analyst for the City of Tallahassee. <br />Louis Holstein, Programs Director for the City of Mulberry. <br />Samantha Senger, Public Relations Specialist for the City of Cocoa.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16430979</guid><pubDate>Mon, 10 Dec 2018 14:48:01 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16430979/ofrecord_fmca_multitrack_mixdown_01.mp3" length="72740671" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>After wrapping up the inaugural Florida Municipal Communicators Association Annual Conference, Matt sits down with three cities communication officers, Tallahassee, Mulberry, and Cocoa, to talk about their digital and communication strategies....</itunes:subtitle><itunes:summary><![CDATA[After wrapping up the inaugural Florida Municipal Communicators Association Annual Conference, Matt sits down with three cities communication officers, Tallahassee, Mulberry, and Cocoa, to talk about their digital and communication strategies. <br /><br />Lavonia Sampson-Jones, Marketing Analyst for the City of Tallahassee. <br />Louis Holstein, Programs Director for the City of Mulberry. <br />Samantha Senger, Public Relations Specialist for the City of Cocoa.]]></itunes:summary><itunes:duration>3031</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 12/3 | Amazon Creeping Into Sports, Game of OTT, and the Differences Between the Social Platforms</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-12-3-amazon-creeping-into-sports-game-of-ott-and-the-differences-between-the-social-platforms--16376200</link><description><![CDATA[Digital Ad Market Update: 11/21-11/29 2018<br /><br />Last week in digital news:<br /><br />Amazon begins sports ascension by entering a bid for the vacated Fox regional sports networks. This isn't looking like the end of Amazon and sports, it is looking more like the beginning. <br /><br />Netflix is coming...and the Game of OTT is being played. Dylan Byers does a fantastic job of comparing all of the OTT players to Houses in the addictive Game of Thrones and Matt and Joe expand on this idea. Check the article out here: <a href="https://www.nbcnews.com/news/all/streaming-wars-how-new-kingdoms-hollywood-are-battling-it-out-n929426" rel="noopener">https://www.nbcnews.com/news/all/streaming-wars-how-new-kingdoms-hollywood-are-battling-it-out-n929426</a><br /><br />Matt shares an interesting Elton John story. Don't think this has to do with digital media? Wrong. This turns out to be a perfect example of the differences between platforms.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16376200</guid><pubDate>Mon, 03 Dec 2018 22:26:21 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16376200/ofrecord_news_112918_multitrack_mixdown.mp3" length="50733477" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/21-11/29 2018&#13;
&#13;
Last week in digital news:&#13;
&#13;
Amazon begins sports ascension by entering a bid for the vacated Fox regional sports networks. This isn't looking like the end of Amazon and sports, it is looking more like...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/21-11/29 2018<br /><br />Last week in digital news:<br /><br />Amazon begins sports ascension by entering a bid for the vacated Fox regional sports networks. This isn't looking like the end of Amazon and sports, it is looking more like the beginning. <br /><br />Netflix is coming...and the Game of OTT is being played. Dylan Byers does a fantastic job of comparing all of the OTT players to Houses in the addictive Game of Thrones and Matt and Joe expand on this idea. Check the article out here: <a href="https://www.nbcnews.com/news/all/streaming-wars-how-new-kingdoms-hollywood-are-battling-it-out-n929426" rel="noopener">https://www.nbcnews.com/news/all/streaming-wars-how-new-kingdoms-hollywood-are-battling-it-out-n929426</a><br /><br />Matt shares an interesting Elton John story. Don't think this has to do with digital media? Wrong. This turns out to be a perfect example of the differences between platforms.]]></itunes:summary><itunes:duration>2114</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 11/21 | A Couple of Amazon Stories, Instagram Direct to Consumer Marketing, and Holiday Marketing</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-11-21-a-couple-of-amazon-stories-instagram-direct-to-consumer-marketing-and-holiday-marketing--16279243</link><description><![CDATA[Digital Ad Market Update: 11/16-11/20 2018<br /><br />This week in digital news:<br /><br />It's Thanksgiving week and holiday shopping has already begun. What does this holiday season look like to advertisers and how the heck do you market efficiently this holiday season.<br /><br />Amazon can't escape Uncle Sam any longer. All in-app Amazon Fire Stick purchases will be hit with the 30% "Tech Tax"<br /><br />Have you ever been targeted with a product so specific that you were wondering who the heck that company is? That was most likely a direct to consumer brand/product. Matt and Joe go deep on what they think is the golden age of direct to consumer marketing.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16279243</guid><pubDate>Wed, 21 Nov 2018 19:10:43 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16279243/ofrecord_news_112018_multitrack_mixdown_final.mp3" length="47917989" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/16-11/20 2018&#13;
&#13;
This week in digital news:&#13;
&#13;
It's Thanksgiving week and holiday shopping has already begun. What does this holiday season look like to advertisers and how the heck do you market efficiently this holiday...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/16-11/20 2018<br /><br />This week in digital news:<br /><br />It's Thanksgiving week and holiday shopping has already begun. What does this holiday season look like to advertisers and how the heck do you market efficiently this holiday season.<br /><br />Amazon can't escape Uncle Sam any longer. All in-app Amazon Fire Stick purchases will be hit with the 30% "Tech Tax"<br /><br />Have you ever been targeted with a product so specific that you were wondering who the heck that company is? That was most likely a direct to consumer brand/product. Matt and Joe go deep on what they think is the golden age of direct to consumer marketing.]]></itunes:summary><itunes:duration>1997</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 11/15 | Peak Social Media, Facebook Quarterly Report, and the New Nike Store</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-11-15-peak-social-media-facebook-quarterly-report-and-the-new-nike-store--16239748</link><description><![CDATA[Digital Ad Market Update: 11/8-11/15 2018<br /><br />This week in digital news:<br /><br />The buzzword this week is PEAK. Matt and Joe talk Peak Social Media growth. Quick tip - there are only so many people on the internet.<br /><br /><br />Facebook releases quarterly earning report, which prompts another installment of Buy-Sell-Hold. Matt is a BIG BUY and Joe is just a regular buy.<br /><br />Also Matt loves shoes, so we had to talk about the Nike store that is opening up. The interesting thing: Nike taking everything they have learned from selling shoes online and putting it into a brick & mortar store.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16239748</guid><pubDate>Fri, 16 Nov 2018 17:21:20 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16239748/ofrecord_news_111518_multitrack_final.mp3" length="44592405" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 11/8-11/15 2018&#13;
&#13;
This week in digital news:&#13;
&#13;
The buzzword this week is PEAK. Matt and Joe talk Peak Social Media growth. Quick tip - there are only so many people on the internet.&#13;
&#13;
&#13;
Facebook releases quarterly earning...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 11/8-11/15 2018<br /><br />This week in digital news:<br /><br />The buzzword this week is PEAK. Matt and Joe talk Peak Social Media growth. Quick tip - there are only so many people on the internet.<br /><br /><br />Facebook releases quarterly earning report, which prompts another installment of Buy-Sell-Hold. Matt is a BIG BUY and Joe is just a regular buy.<br /><br />Also Matt loves shoes, so we had to talk about the Nike store that is opening up. The interesting thing: Nike taking everything they have learned from selling shoes online and putting it into a brick & mortar store.]]></itunes:summary><itunes:duration>1858</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>07: Election Day Special with Steve Vancore | "Polls can't predict the future much like a 3rd qtr. scoreboard can't predict the final score"</title><link>https://www.spreaker.com/episode/07-election-day-special-with-steve-vancore-polls-can-t-predict-the-future-much-like-a-3rd-qtr-scoreboard-can-t-predict-the-final-score--16150866</link><description><![CDATA[It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Communications and Clearview Research. Steve is a legend in the marketing game in Florida and a staple in the political sphere of influence. While this episode focus is slightly political the main focus is digital marketing. <br /><br />00:03:00 Polling in political races<br />00:19:46 Persuasion in digital adverting <br />00:26:48 Maslow's hierarchy of needs and marketing<br />00:31:40 Message discipline<br />00:36:59 When to ride the wave and when to make a wave<br />00:48:40 Conditioning in marketing<br />01:10:45 Have you thought about this?<br />01:32:12 Focus groups]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16150866</guid><pubDate>Tue, 06 Nov 2018 19:03:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16150866/ofrecord_stevevancore_multitrack_mixdown_final.mp3" length="148533887" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Communications and Clearview Research. Steve is a legend in the marketing game in Florida and a staple...</itunes:subtitle><itunes:summary><![CDATA[It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Communications and Clearview Research. Steve is a legend in the marketing game in Florida and a staple in the political sphere of influence. While this episode focus is slightly political the main focus is digital marketing. <br /><br />00:03:00 Polling in political races<br />00:19:46 Persuasion in digital adverting <br />00:26:48 Maslow's hierarchy of needs and marketing<br />00:31:40 Message discipline<br />00:36:59 When to ride the wave and when to make a wave<br />00:48:40 Conditioning in marketing<br />01:10:45 Have you thought about this?<br />01:32:12 Focus groups]]></itunes:summary><itunes:duration>6189</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 11/01 | Big Tech's Quarterly Revenue Reports, Midterm Ad Spend History, and What is a Video View, Really?</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-11-01-big-tech-s-quarterly-revenue-reports-midterm-ad-spend-history-and-what-is-a-video-view-really--16118871</link><description><![CDATA[Digital Ad Market Update: 10/26-11/01 2018<br /><br />This week in digital news:<br /><br />Big Tech drops their quarterly revenue reports, which prompts a interesting segment of  Buy-Sell-Hold. See which companies stock Joe and Matt would sell today, tighten their hold, or buy buy buy.<br /><br />Are beating the OTT dead horse? We don't think so because Local TV is now entering the OTT battle.<br /><br />Interesting Fact of the day: First year on record midterm advertising spend will exceed that of its the prior presidential election spend.<br />What is a video view? Matt and Joe tackle this ambiguous metric and try to clear the fog around WHAT IN THE HELL a video view is and how you should use them in your advertising.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16118871</guid><pubDate>Fri, 02 Nov 2018 13:47:44 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16118871/ofrecord_news_110118_multitrack_mixdown_final.mp3" length="48041173" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/26-11/01 2018&#13;
&#13;
This week in digital news:&#13;
&#13;
Big Tech drops their quarterly revenue reports, which prompts a interesting segment of  Buy-Sell-Hold. See which companies stock Joe and Matt would sell today, tighten their...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/26-11/01 2018<br /><br />This week in digital news:<br /><br />Big Tech drops their quarterly revenue reports, which prompts a interesting segment of  Buy-Sell-Hold. See which companies stock Joe and Matt would sell today, tighten their hold, or buy buy buy.<br /><br />Are beating the OTT dead horse? We don't think so because Local TV is now entering the OTT battle.<br /><br />Interesting Fact of the day: First year on record midterm advertising spend will exceed that of its the prior presidential election spend.<br />What is a video view? Matt and Joe tackle this ambiguous metric and try to clear the fog around WHAT IN THE HELL a video view is and how you should use them in your advertising.]]></itunes:summary><itunes:duration>2002</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 10/25 | Netflix User Growth, OTT Overview, and Targeting On Digital</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-10-25-netflix-user-growth-ott-overview-and-targeting-on-digital--16054356</link><description><![CDATA[Digital Ad Market Update: 10/19-10/25 2018<br /><br />This week in digital news:<br /><br />Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes, more ex's everyday are waking up to their past partners parting ways on Netflix.<br /><br />What is OTT? Hint: It's what you are spending most of your free time on now. Listen in at 08:40 to find out what you should already know!<br /><br />Tim Cook vs. Data Industrial Complex. Basically, Apple is mad and unveiling a new strategy against the encroaching deep learning AI tide.<br /><br /><br />Last, Targeting on digital is the differentiating factor between traditional media, but remember what we just said about the deep learning tide?<br /><br />00:01:45 Netflix user growth<br />00:08:40 OTT overview<br />00:13:08 Walmart vs. OTT's<br />00:28:25 Tim Cook vs. Data Industrial Complex<br />00:36:38 Targeting on digital]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16054356</guid><pubDate>Thu, 25 Oct 2018 18:54:08 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16054356/ofrecord_news_102418_multitrack_mixdown_final.mp3" length="70339269" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/19-10/25 2018&#13;
&#13;
This week in digital news:&#13;
&#13;
Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes, more ex's everyday are waking up to their past partners parting ways on Netflix.&#13;
&#13;
What is...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/19-10/25 2018<br /><br />This week in digital news:<br /><br />Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes, more ex's everyday are waking up to their past partners parting ways on Netflix.<br /><br />What is OTT? Hint: It's what you are spending most of your free time on now. Listen in at 08:40 to find out what you should already know!<br /><br />Tim Cook vs. Data Industrial Complex. Basically, Apple is mad and unveiling a new strategy against the encroaching deep learning AI tide.<br /><br /><br />Last, Targeting on digital is the differentiating factor between traditional media, but remember what we just said about the deep learning tide?<br /><br />00:01:45 Netflix user growth<br />00:08:40 OTT overview<br />00:13:08 Walmart vs. OTT's<br />00:28:25 Tim Cook vs. Data Industrial Complex<br />00:36:38 Targeting on digital]]></itunes:summary><itunes:duration>2931</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>06: Digital Focus Group | Show Me Your Social Feed</title><link>https://www.spreaker.com/episode/06-digital-focus-group-show-me-your-social-feed--16033349</link><description><![CDATA[Social media feeds tell a lot about you and your consumer behaviors. Joe and in-house social media expert, Shannon focus group the SDS team including women ranging from 21-36, single, newlywed, married with kids, in college, and recently graduated. Also Producer Kyle and Joe add extra diversity to the mix. Listen and gain insight in how these groups of consumers are being targeted and interesting consumer behaviors exhibited <br /><br />00:01:00 ASL and most used platforms<br />00:10:00 Show me your feed - Sam (22 recently graduated)<br />00:14:33 Show me your feed - Shannon (21 full time college)<br />00:16:25 Show me your feed - Kyle (24 full time salary single)<br />00:28:35 Show me your feed - Rebecca (25 newlywed)<br />01:00:00 Show me your feed - Nipa (36 married w/ child)]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/16033349</guid><pubDate>Tue, 23 Oct 2018 18:03:36 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/16033349/ofrecord_showmeyourfeed_multitrack_mixdown_final.mp3" length="127992275" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Social media feeds tell a lot about you and your consumer behaviors. Joe and in-house social media expert, Shannon focus group the SDS team including women ranging from 21-36, single, newlywed, married with kids, in college, and recently graduated....</itunes:subtitle><itunes:summary><![CDATA[Social media feeds tell a lot about you and your consumer behaviors. Joe and in-house social media expert, Shannon focus group the SDS team including women ranging from 21-36, single, newlywed, married with kids, in college, and recently graduated. Also Producer Kyle and Joe add extra diversity to the mix. Listen and gain insight in how these groups of consumers are being targeted and interesting consumer behaviors exhibited <br /><br />00:01:00 ASL and most used platforms<br />00:10:00 Show me your feed - Sam (22 recently graduated)<br />00:14:33 Show me your feed - Shannon (21 full time college)<br />00:16:25 Show me your feed - Kyle (24 full time salary single)<br />00:28:35 Show me your feed - Rebecca (25 newlywed)<br />01:00:00 Show me your feed - Nipa (36 married w/ child)]]></itunes:summary><itunes:duration>5333</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 10/18 | Digital Video Ad Market, Amazon Wants the NFL, and Branded Social Media Content</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-10-18-digital-video-ad-market-amazon-wants-the-nfl-and-branded-social-media-content--15993127</link><description><![CDATA[Digital Ad Market Update: 10/11-10/18 2018.<br /><br />This week the discussion is about the digital video ad market. Pro Tip: You should already have a video plan for your business, agency, or client.<br /><br />Could Amazon, a trillion dollar company, need the NFL? And what is the next category after Trillion????<br /><br />Last, companies are starting to move in-house with content creation and looking to snatch up clients. What is the future of branded content?]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15993127</guid><pubDate>Thu, 18 Oct 2018 13:07:18 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15993127/ofrecord_news_101718_mixdown_final.mp3" length="77893823" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Digital Ad Market Update: 10/11-10/18 2018.&#13;
&#13;
This week the discussion is about the digital video ad market. Pro Tip: You should already have a video plan for your business, agency, or client.&#13;
&#13;
Could Amazon, a trillion dollar company, need the NFL?...</itunes:subtitle><itunes:summary><![CDATA[Digital Ad Market Update: 10/11-10/18 2018.<br /><br />This week the discussion is about the digital video ad market. Pro Tip: You should already have a video plan for your business, agency, or client.<br /><br />Could Amazon, a trillion dollar company, need the NFL? And what is the next category after Trillion????<br /><br />Last, companies are starting to move in-house with content creation and looking to snatch up clients. What is the future of branded content?]]></itunes:summary><itunes:duration>3246</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update | Longform VS Shortform Video, Facebook Portal, and Disaster Communications</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-longform-vs-shortform-video-facebook-portal-and-disaster-communications--15945453</link><description><![CDATA[What's new this week in Digital Marketing? Facebook releases their first (actually second, remember that Facebook phone?) hardware product, the Facebook Portal. Matt and Joe sit down before Hurricane Michael makes landfall to bring you news on the video ad market, Facebook Portal, and disaster communications.<br /><br />00:01:24 Political advertising and spending<br />00:04:55 "Viral Videos Replacing Pricey Political Ads"<br />00:13:09 Longform vs shortform video<br />00:16:09 Future of screen time<br />00:29:07 Facebook Portal<br />00:33:28 Disaster communications]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15945453</guid><pubDate>Fri, 12 Oct 2018 14:45:42 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15945453/ofrecord_news100818_multitrack_mixdown_final.mp3" length="75208691" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>What's new this week in Digital Marketing? Facebook releases their first (actually second, remember that Facebook phone?) hardware product, the Facebook Portal. Matt and Joe sit down before Hurricane Michael makes landfall to bring you news on the...</itunes:subtitle><itunes:summary><![CDATA[What's new this week in Digital Marketing? Facebook releases their first (actually second, remember that Facebook phone?) hardware product, the Facebook Portal. Matt and Joe sit down before Hurricane Michael makes landfall to bring you news on the video ad market, Facebook Portal, and disaster communications.<br /><br />00:01:24 Political advertising and spending<br />00:04:55 "Viral Videos Replacing Pricey Political Ads"<br />00:13:09 Longform vs shortform video<br />00:16:09 Future of screen time<br />00:29:07 Facebook Portal<br />00:33:28 Disaster communications]]></itunes:summary><itunes:duration>3134</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>05: The Business of Government with Peter Schorsch | "I don't think we're a media company, as much as a startup.""</title><link>https://www.spreaker.com/episode/05-the-business-of-government-with-peter-schorsch-i-don-t-think-we-re-a-media-company-as-much-as-a-startup--15909791</link><description><![CDATA[Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire around it. Matt and Joe sit down with Peter to talk the business side of politics, the creative side of politics, and life lessons/stories.<br /><br />00:03:00 How did Peter get his media start and where is he at now<br />00:11:50 Peter vs Traditional Media<br />00:21:30 The business of government and the Tallahassee Democrat<br />00:32:00 The creative side of political advertising<br />00:42:00 Competition and start up in politics<br />00:50:15 Benihana, value of a $20 bill, and tipping<br />01:14:00 Future of FL politics<br />01:26:30 American west and TV talk<br />01:45:40 Speaker Will Weatherford stops by Of Record<br />02:02:40 Final thoughts]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15909791</guid><pubDate>Mon, 08 Oct 2018 18:45:12 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15909791/ofrecord_peterschorsch_multitrack_mixdown_final.mp3" length="191903767" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire around it. Matt and Joe sit down with Peter to talk the business side of politics, the creative side of...</itunes:subtitle><itunes:summary><![CDATA[Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire around it. Matt and Joe sit down with Peter to talk the business side of politics, the creative side of politics, and life lessons/stories.<br /><br />00:03:00 How did Peter get his media start and where is he at now<br />00:11:50 Peter vs Traditional Media<br />00:21:30 The business of government and the Tallahassee Democrat<br />00:32:00 The creative side of political advertising<br />00:42:00 Competition and start up in politics<br />00:50:15 Benihana, value of a $20 bill, and tipping<br />01:14:00 Future of FL politics<br />01:26:30 American west and TV talk<br />01:45:40 Speaker Will Weatherford stops by Of Record<br />02:02:40 Final thoughts]]></itunes:summary><itunes:duration>7996</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update | Facebook Data Breach, Facebook Reserve Buys, and Amazon Highlighted Products</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-facebook-data-breach-facebook-reserve-buys-and-amazon-highlighted-products--15878967</link><description><![CDATA[What's new this week in Digital Marketing? Facebook punched in the face again with a data breach! Matt and Joe sit down for their weekly update discussing Facebook's data breach, Facebook moving towards reserve buy ad stock, and Amazon highlighted ads taking over your sports programming.<br /><br /><br />00:01:25 Instagram founders departing Facebook<br />00:05:55 Facebook data breach<br />00:12:20 Facebook reserve buy and Watch<br />00:22:02 Amazon highlighted ads and future of broadcast rights<br />00:30:10 Future episode topics]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15878967</guid><pubDate>Thu, 04 Oct 2018 15:35:30 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15878967/news_100318_multitrack_mixdown_final.mp3" length="46401843" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>What's new this week in Digital Marketing? Facebook punched in the face again with a data breach! Matt and Joe sit down for their weekly update discussing Facebook's data breach, Facebook moving towards reserve buy ad stock, and Amazon highlighted ads...</itunes:subtitle><itunes:summary><![CDATA[What's new this week in Digital Marketing? Facebook punched in the face again with a data breach! Matt and Joe sit down for their weekly update discussing Facebook's data breach, Facebook moving towards reserve buy ad stock, and Amazon highlighted ads taking over your sports programming.<br /><br /><br />00:01:25 Instagram founders departing Facebook<br />00:05:55 Facebook data breach<br />00:12:20 Facebook reserve buy and Watch<br />00:22:02 Amazon highlighted ads and future of broadcast rights<br />00:30:10 Future episode topics]]></itunes:summary><itunes:duration>1934</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>04: #InternationalPodcastDay | We Love Podcasts</title><link>https://www.spreaker.com/episode/04-internationalpodcastday-we-love-podcasts--15853783</link><description><![CDATA[International Podcast Day was yesterday and we couldn't think of a better episode to release than our podcast on podcasts! Joe and Producer Kyle sat down to talk about the one thing that they both love, Podcasts.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15853783</guid><pubDate>Mon, 01 Oct 2018 19:30:05 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15853783/joetakeover_internationalpodcastday_multitrack_mixdownfinal.mp3" length="90337848" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>International Podcast Day was yesterday and we couldn't think of a better episode to release than our podcast on podcasts! Joe and Producer Kyle sat down to talk about the one thing that they both love, Podcasts.</itunes:subtitle><itunes:summary><![CDATA[International Podcast Day was yesterday and we couldn't think of a better episode to release than our podcast on podcasts! Joe and Producer Kyle sat down to talk about the one thing that they both love, Podcasts.]]></itunes:summary><itunes:duration>3764</itunes:duration><itunes:explicit>true</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update | Vertical Video, Podcast Advertising, and Amazon Ads</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-vertical-video-podcast-advertising-and-amazon-ads--15765122</link><description><![CDATA[What's new this week in Digital Marketing? Vertical video! Matt and Joe sit down for a short episode discussing vertical video, Panoply focusing on advertising/hosting, and eMarketer's updated Amazon advertising predictions.<br /><br />00:00:55 Intro and Of Record update<br />00:01:32 Vertical video, IGTV vs Youtube, and the challenges of vertical<br />00:12:44 Panoply focusing on advertising and hosting<br />00:15:06 The future of podcast advertising<br />00:17:30 eMarketer updates their predictions on Amazon advertising<br />00:18:06 Matt takes us out and more info on current Of Record episodes]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15765122</guid><pubDate>Thu, 20 Sep 2018 15:29:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15765122/ofrecord_news091918_mixdown_final.mp3" length="28494588" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>What's new this week in Digital Marketing? Vertical video! Matt and Joe sit down for a short episode discussing vertical video, Panoply focusing on advertising/hosting, and eMarketer's updated Amazon advertising predictions.&#13;
&#13;
00:00:55 Intro and Of...</itunes:subtitle><itunes:summary><![CDATA[What's new this week in Digital Marketing? Vertical video! Matt and Joe sit down for a short episode discussing vertical video, Panoply focusing on advertising/hosting, and eMarketer's updated Amazon advertising predictions.<br /><br />00:00:55 Intro and Of Record update<br />00:01:32 Vertical video, IGTV vs Youtube, and the challenges of vertical<br />00:12:44 Panoply focusing on advertising and hosting<br />00:15:06 The future of podcast advertising<br />00:17:30 eMarketer updates their predictions on Amazon advertising<br />00:18:06 Matt takes us out and more info on current Of Record episodes]]></itunes:summary><itunes:duration>1187</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>Weekly Digital Marketing Update 09/05</title><link>https://www.spreaker.com/episode/weekly-digital-marketing-update-09-05--15757278</link><description><![CDATA[Matt and Joe sit down for this week's Digital Media Marketing and Social Media Marketing news update. This week Taylor Swift will become the biggest free agent in music history, Google is a no show on Capital Hill, and sports broadcast rights are in trouble.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15757278</guid><pubDate>Wed, 19 Sep 2018 18:30:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15757278/of_record_002_marketing_news_final.mp3" length="85979038" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Matt and Joe sit down for this week's Digital Media Marketing and Social Media Marketing news update. This week Taylor Swift will become the biggest free agent in music history, Google is a no show on Capital Hill, and sports broadcast rights are in...</itunes:subtitle><itunes:summary><![CDATA[Matt and Joe sit down for this week's Digital Media Marketing and Social Media Marketing news update. This week Taylor Swift will become the biggest free agent in music history, Google is a no show on Capital Hill, and sports broadcast rights are in trouble.]]></itunes:summary><itunes:duration>3583</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>03: Building a Seriously Strong Fitness Brand with Keith Hansen | "Don't Eat The Marshmallow""</title><link>https://www.spreaker.com/episode/03-building-a-seriously-strong-fitness-brand-with-keith-hansen-don-t-eat-the-marshmallow--15757204</link><description><![CDATA[Keith Hansen is the Founder of Seriously Strong Training and an accomplished personal trainer. Keith's unique model of personal training based gyms is growing rapidly and expanding into new cities. Matt and Joe dive with deep with Keith on building a personal fitness brand and becoming a fitness influence.<br /><br />00:00:36 Keith Hansen and Seriously Strong Fitness<br />00:06:36 How Keith built Seriously Strong Fitness<br />00:08:56 Keith on moving to a new gym space/how to invest in your own success<br />00:20:48 Marketing budgets and new ideas<br />00:30:00 Understanding the customer<br />00:43:00 Consumer marketing view]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15757204</guid><pubDate>Wed, 19 Sep 2018 18:30:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15757204/of_record_001_keith_hansen_review_version_04.mp3" length="138862080" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Keith Hansen is the Founder of Seriously Strong Training and an accomplished personal trainer. Keith's unique model of personal training based gyms is growing rapidly and expanding into new cities. Matt and Joe dive with deep with Keith on building a...</itunes:subtitle><itunes:summary><![CDATA[Keith Hansen is the Founder of Seriously Strong Training and an accomplished personal trainer. Keith's unique model of personal training based gyms is growing rapidly and expanding into new cities. Matt and Joe dive with deep with Keith on building a personal fitness brand and becoming a fitness influence.<br /><br />00:00:36 Keith Hansen and Seriously Strong Fitness<br />00:06:36 How Keith built Seriously Strong Fitness<br />00:08:56 Keith on moving to a new gym space/how to invest in your own success<br />00:20:48 Marketing budgets and new ideas<br />00:30:00 Understanding the customer<br />00:43:00 Consumer marketing view]]></itunes:summary><itunes:duration>3472</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>02: Are Facebook Ads Ruining America?</title><link>https://www.spreaker.com/episode/02-are-facebook-ads-ruining-america--15757184</link><description><![CDATA[Since the 1960s media technology has always frightened the general public. In 2018 the question is now, Are Facebook Ads Ruining America? Digital Advertising experts Matt and Joe sit down to address this question once and for all.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15757184</guid><pubDate>Wed, 19 Sep 2018 18:30:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15757184/isfacebookruiningamerica_multitrack_mixdown.mp3" length="56941276" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Since the 1960s media technology has always frightened the general public. In 2018 the question is now, Are Facebook Ads Ruining America? Digital Advertising experts Matt and Joe sit down to address this question once and for all.</itunes:subtitle><itunes:summary><![CDATA[Since the 1960s media technology has always frightened the general public. In 2018 the question is now, Are Facebook Ads Ruining America? Digital Advertising experts Matt and Joe sit down to address this question once and for all.]]></itunes:summary><itunes:duration>2372</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>01: Storytelling Your Nonprofit with Innocence Project of FL's Seth Miller | "You have an embarrassment of riches when it comes to stories"</title><link>https://www.spreaker.com/episode/01-storytelling-your-nonprofit-with-innocence-project-of-fl-s-seth-miller-you-have-an-embarrassment-of-riches-when-it-comes-to-stories--15757140</link><description><![CDATA[Seth Miller is the Executive Director of the Innocence Project of Florida, which is directly responsible for giving wrongfully incarcerated people a second chance at life. Matt and Joe give Seth practical advice on setting up his own Serial-type podcast and starting to document instead of create.<br /><br />00:01:09 Seth Miller and the Innocence Project of Florida<br />00:20:54 James Bane Story<br />00:26:15 Small dollar donors vs big dollar donors trends<br />00:33:56 Beginning of digital marketing analysis/tools to succeed<br />00:37:36 Document don't create<br />00:49:06 Diving into email marketing<br />01:00:50 3 Things Takeaway]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15757140</guid><pubDate>Wed, 19 Sep 2018 18:30:06 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15757140/ofrecord_sethmiller_mixdown_final.mp3" length="93254883" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>Seth Miller is the Executive Director of the Innocence Project of Florida, which is directly responsible for giving wrongfully incarcerated people a second chance at life. Matt and Joe give Seth practical advice on setting up his own Serial-type...</itunes:subtitle><itunes:summary><![CDATA[Seth Miller is the Executive Director of the Innocence Project of Florida, which is directly responsible for giving wrongfully incarcerated people a second chance at life. Matt and Joe give Seth practical advice on setting up his own Serial-type podcast and starting to document instead of create.<br /><br />00:01:09 Seth Miller and the Innocence Project of Florida<br />00:20:54 James Bane Story<br />00:26:15 Small dollar donors vs big dollar donors trends<br />00:33:56 Beginning of digital marketing analysis/tools to succeed<br />00:37:36 Document don't create<br />00:49:06 Diving into email marketing<br />01:00:50 3 Things Takeaway]]></itunes:summary><itunes:duration>3884</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>What Is The Podcast Of Record?</title><link>https://www.spreaker.com/episode/what-is-the-podcast-of-record--15686200</link><description><![CDATA[This is the Podcast Of Record. Each week Matt and Joe will bring you one of two formats. The first Matt and Joe will recap the weekly changes in social and digital media and what it means for you and your business. The second format is an interview style where Of Record will sit down with a local Florida non-profit, business, or agency executive that has an interesting story to tell and what they should be doing in digital.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/15686200</guid><pubDate>Mon, 10 Sep 2018 21:33:18 +0000</pubDate><enclosure url="https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/15686200/ofrecord_teaser6_mixdown.mp3" length="2426981" type="audio/mpeg"/><itunes:author>Of Record</itunes:author><itunes:subtitle>This is the Podcast Of Record. Each week Matt and Joe will bring you one of two formats. The first Matt and Joe will recap the weekly changes in social and digital media and what it means for you and your business. The second format is an interview...</itunes:subtitle><itunes:summary><![CDATA[This is the Podcast Of Record. Each week Matt and Joe will bring you one of two formats. The first Matt and Joe will recap the weekly changes in social and digital media and what it means for you and your business. The second format is an interview style where Of Record will sit down with a local Florida non-profit, business, or agency executive that has an interesting story to tell and what they should be doing in digital.]]></itunes:summary><itunes:duration>101</itunes:duration><itunes:keywords>agencymarketing,digitalmedia,digitalmediamarketing,marketing,newpodcast,nonprofitmarketing,smallbusinessmarketing,socialmedia,socialmediamarketing</itunes:keywords><itunes:explicit>false</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ae24757712d1fe18858d6503e5af5951.jpg"/><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
