https://www.spreaker.com/show/happy-market-researchenBusinessCopyright Alexandra Lauberhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/6665a2c6205504abf02fc0c69345d7b7.jpghttps://www.spreaker.com/show/happy-market-researchThu, 06 Apr 2023 14:36:34 +0000Alexandra LauberAlexandra Lauberfeeds@spreaker.comA weekly video show (and weekly #MRx podcast) where we chat with top brands including GoDaddy, LinkedIn, and Adobe about tech and industry trends.cleanepisodichttps://www.spreaker.com/user/10726925/ep-211-anne-beall-three-ways-to-leverage


Prior to founding Beall Research, Anne has had a storied education career, having received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University.



Find Anne Online:



LinkedIn



Website: Beall Research



Find Us Online:



Social Media: @happymrxp



LinkedIn



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This episode is brought to you by Attest.  Attest is the powerful, easy-to-use SAS platform that connects businesses to over one million consumers in 80 countries on demand in just a few clicks.  Ask your burning questions, select who you want to answer them, view actual insights that help you grow your business. Join the hundreds of leading brands who already utilize the power of Attest’s scalable, intelligent platform.  Contact Attest today at http://askattest.com/happymr or find the link in this episode’s show notes.]]>http://happymr.com/?p=1153Mon, 08 Apr 2019 22:00:47 +0000Alexandra LauberToday, my guest is Anne Beall, CEO of Beall Research. Beall Research specializes in leveraging the theory behind Psychology, Sociology, History and other disciplines to develop actionable insights. Prior to founding Beall Research, Anne has had a...


Prior to founding Beall Research, Anne has had a storied education career, having received her M.S., M.Phil. and Ph.D. degrees in Social Psychology from Yale University.



Find Anne Online:



LinkedIn



Website: Beall Research



Find Us Online:



Social Media: @happymrxp



LinkedIn



This Episode's Sponsor:



This episode is brought to you by Attest.  Attest is the powerful, easy-to-use SAS platform that connects businesses to over one million consumers in 80 countries on demand in just a few clicks.  Ask your burning questions, select who you want to answer them, view actual insights that help you grow your business. Join the hundreds of leading brands who already utilize the power of Attest’s scalable, intelligent platform.  Contact Attest today at http://askattest.com/happymr or find the link in this episode’s show notes.]]>2157cleanfullhttps://www.spreaker.com/user/10726925/ep-114-alex-gelman-ceo-of-mtab
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp

FIND ALEX GELMAN ONLINE:
LinkedIn: https://www.linkedin.com/in/alex-gelman-2373034
Twitter: @Alex_Gelman
mTAB: https://www.mtab.com/]]>http://76509fddc9884b00b81c58ecf200efa2Tue, 28 Aug 2018 19:00:00 +0000Alexandra LauberToday, my guest is Alex Gelman, CEO of mTAB. mTAB has a platform for integrating and analyzing data so that brands make the most informed business decisions. Prior to founding mTAB, Alex worked as business consult at McKinsey and KRR. FIND US ONLINE:...
FIND US ONLINE:
www.happymr.com
Facebook: https://www.facebook.com/pg/happymrxp
Twitter: @happymrxp
Instagram: @happymrxp

FIND ALEX GELMAN ONLINE:
LinkedIn: https://www.linkedin.com/in/alex-gelman-2373034
Twitter: @Alex_Gelman
mTAB: https://www.mtab.com/]]>1571cleanfullhttps://www.spreaker.com/user/10726925/ep-112-ryan-barry-cro-at-zappihttp://8693c54e9a5c4769bbabc079efe5e084Fri, 24 Aug 2018 19:00:00 +0000Alexandra LauberWhile technology has removed some of what market research held at the center of it's offerings, Ryan shows how tech also presents fertile new grounds for opportunities. With a focus on bringing the industry into the offensive, to take advantage of...2286cleanfullhttps://www.spreaker.com/user/10726925/ep-111-kristin-luck-global-strategic-advhttp://c6745dc90af24569836b29462b49d7dfTue, 21 Aug 2018 16:00:00 +0000Alexandra LauberKristin Luck, advisor to countless companies and founder of the Luck Collective as well as WIRe, shares her perspective on the industry trends. With a keen eye on marketing research's victories and failures in the past, she diagnoses what we should be...1669cleanfullhttps://www.spreaker.com/user/10726925/ep-110-introduction-from-alexandra-for-rhttp://131e99e2304d4941983525bd7bf7793eMon, 20 Aug 2018 20:11:43 +0000Alexandra LauberHi everyone! Alexandra here. I wanted to give a little shoutout to our partner podcast, MRx News, as well as let you know that there are always lots of helpful links in our shownotes. Be sure to check them out. Have a great day!65cleanfullhttps://www.spreaker.com/user/10726925/ep-109-reflecting-on-melanie-courtright-http://ac6f1049d2954763ba4bf4a242f6e055Mon, 20 Aug 2018 16:00:00 +0000Alexandra LauberJamin, Jayme, and Alexandra analyze Melanie's insights. We discuss in particular how to leverage the "whats" (data) and the "whys" (insights and analysis) to bring the most value to brands.1026cleanfullhttps://www.spreaker.com/user/10726925/ep-108-a-message-from-alexandrahttp://5ce2a0c73ef24d94a9d8044519bf739bFri, 17 Aug 2018 18:46:08 +0000Alexandra LauberHear a message from Alexandra about the complementary show, MRx News.37cleanfullhttps://www.spreaker.com/user/10726925/ep-107-melanie-courtright-evp-at-researchttp://863dd4c6e8f048718e8e0694f7272412Fri, 17 Aug 2018 16:00:00 +0000Alexandra LauberI have as my guest today Melanie Courtright, EVP of Global Research Science at Research Now SSI, the global leader in digital market research and data services. Thanks to the merger of the two market research data leaders Research Now and SSI at the...1368cleanfullhttps://www.spreaker.com/user/10726925/ep-106-edwin-wong-senior-vp-of-research-http://069c3519daad41eb9b2b0a56181de369Wed, 15 Aug 2018 16:00:00 +0000Alexandra LauberMy guest today is Edwin Wong, Senior Vice President of Market Research at Buzzfeed. Founded in 2006 by the likes of Kenneth Lerer, chairman of The Huffington Post, BuzzFeed is a digital news and entertainment company. Prior to joining Buzzfeed, Edwin...1931cleanfullhttps://www.spreaker.com/user/10726925/ep-105-merrill-dubrow-ceo-of-marchttp://cf6ee87655ca4fb390d6e50b7c24e3daFri, 10 Aug 2018 16:15:00 +0000Alexandra LauberToday we are joined by Merrill Dubrow, CEO and President of MARC Research. Being a CEO of a full-service marketing research firm is not the only thing you’ve got going on. You serve on University boards, you’ve served as President of the AMA Boston,...1306cleanfullhttps://www.spreaker.com/user/10726925/ep-102-how-to-fail-smallhttp://c0740cffcd47432a987dd059c1c29348Fri, 10 Aug 2018 16:00:00 +0000Alexandra LauberThis is a lesson I (Alexandra) learned from Jamin, a few years I started the Happy Market Research Podcast. At my previous job, you were advising a company about a product they were working on, which didn’t end up panning out. From there you taught us...791cleanfullhttps://www.spreaker.com/user/10726925/ep-101-developing-software-that-workshttp://e2bc238eb8774a4d826d9ee167fd7df9Fri, 10 Aug 2018 16:00:00 +0000Alexandra LauberToday we are talking about tech and software. We are investigating the ways that market research should help to drive business decisions about app development.801cleanfullhttps://www.spreaker.com/user/10726925/ep-103-nihal-advani-ceo-of-georamahttp://188efb299d9b4e4eb3a6e4dae0bc3526Fri, 10 Aug 2018 16:00:00 +0000Alexandra LauberGeorama is leading the way in live-video insights with his company. We talk with him about market research and his perspective coming from tech and get some great advice for start ups.856cleanfullhttps://www.spreaker.com/user/10726925/ep-104-an-interview-with-jaminhttp://a628b0a40eac405fa52816c843ba1dfbFri, 10 Aug 2018 16:00:00 +0000Alexandra LauberJamin loves to have fun, and one of his favorite ways to spread joy is to provide that "aha" moment for clients. When they really understand what the data means for their business, they are able to make the right decisions.911cleanfull