https://www.spreaker.com/show/5-minute-week-by-messappsenTechnologyCopyright Messappshttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/946ace8bf08767faeeea6d498d1d5cad.jpghttps://www.spreaker.com/show/5-minute-week-by-messappsWed, 29 May 2019 16:45:09 +0000MessappsMessappsfeeds@spreaker.comSpend 5 minutes each week to learn more about how to launch a successful app. From monetization and marketing to design and development - we got you covered!cleanepisodicMessappsfeeds@spreaker.comSpend 5 minutes each week to learn more about how to launch a successful app. From monetization and marketing to design and development - we got you covered!Nohttps://www.spreaker.com/user/messapps/episode-5-creating-user-storieshttps://messapps.com/?post_type=podcast&p=2490Tue, 01 Jan 2019 18:21:53 +0000MessappsBefore you start drawing some sketches of your app screens the first step should always be understanding your user stories. Better yet, creating a whole product architecture. And this is exactly what we will be talking about.307cleanfullMessappsBefore you start drawing some sketches of your app screens the first step should always be understanding your user stories. Better yet, creating a whole product architecture. And this is exactly what we will be talking about.Nohttps://www.spreaker.com/user/messapps/episode-4-the-cost-of-making-moneyhttps://messapps.com/?post_type=podcast&p=2184Mon, 10 Dec 2018 02:03:24 +0000MessappsToday we will talk about the cost of making money. Who do you need to share your profits with and in what do you need to invest in order to earn money with your app.305cleanfullMessappsToday we will talk about the cost of making money. Who do you need to share your profits with and in what do you need to invest in order to earn money with your app.Nohttps://www.spreaker.com/user/messapps/episode-3-how-to-make-moneySo how do apps make money? Actually there are quite a few ways to do that.]]>https://messapps.com/?post_type=podcast&p=2140Sun, 25 Nov 2018 22:59:55 +0000MessappsOne of the biggest differences between a business and a hobby is that a business must make money. And today that’s exactly what we’re gonna talk about. Money. So how do apps make money? Actually there are quite a few ways to do that.So how do apps make money? Actually there are quite a few ways to do that.]]>439cleanfullMessappsOne of the biggest differences between a business and a hobby is that a business must make money. And today that’s exactly what we’re gonna talk about. Money. So how do apps make money? Actually there are quite a few ways to do that.Nohttps://www.spreaker.com/user/messapps/episode-2-do-the-researchNow let’s discuss the research you need to make before beginning the execution of your project. The research you’ll need to do focuses on your users, their needs and the competition.]]>https://messapps.com/?post_type=podcast&p=2077Mon, 29 Oct 2018 12:49:36 +0000MessappsIn the previous episode we spoke about how to begin working on your project. We laid out the three main things that you need to understand before moving forward: your goals, your users, and the list of features for your app. Now let’s discuss the...Now let’s discuss the research you need to make before beginning the execution of your project. The research you’ll need to do focuses on your users, their needs and the competition.]]>320cleanfullMessappsIn the previous episode we spoke about how to begin working on your project. We laid out the three main things that you need to understand before moving forward: your goals, your users, and the list of features for your app. Now let’s discuss the research you need to make before beginning the execution of your project. The research you’ll need to do focuses on your users, their needs and the competition.Nohttps://www.spreaker.com/user/messapps/episode-1-where-to-beginShould I just go and hire a developer to build my app? Do I need a designer? How to explain my idea to them? What should I do next?
If any of those questions have crossed your mind – don’t worry. You’re not alone. Our entire podcast sets out a goal of teaching you everything there is to know about building successful apps and helping you make one yourself.]]>https://messapps.com/?post_type=podcast&p=2046Mon, 22 Oct 2018 02:58:10 +0000MessappsOne of the biggest challenges first time entrepreneurs face is understanding how to actually begin working on their ideas. Should I just go and hire a developer to build my app? Do I need a designer? How to explain my idea to them? What should I do...Should I just go and hire a developer to build my app? Do I need a designer? How to explain my idea to them? What should I do next?
If any of those questions have crossed your mind – don’t worry. You’re not alone. Our entire podcast sets out a goal of teaching you everything there is to know about building successful apps and helping you make one yourself.]]>246cleanfullMessappsOne of the biggest challenges first time entrepreneurs face is understanding how to actually begin working on their ideas. Should I just go and hire a developer to build my app? Do I need a designer? How to explain my idea to them? What should I do next? If any of those questions have crossed your mind – don’t worry. You’re not alone. Our entire podcast sets out a goal of teaching you everything there is to know about building successful apps and helping you make one yourself.Nohttps://www.spreaker.com/user/messapps/episode-11-snapchat-instagram-and-user-lInstagram is your new business card?
What's the most important number you need to know?
This and more in today's episode.]]>https://messapps.com/?post_type=podcast&p=2035Mon, 08 Oct 2018 11:42:23 +0000MessappsWhat's up with Snapchat's stock? Instagram is your new business card? What's the most important number you need to know? This and more in today's episode.Instagram is your new business card?
What's the most important number you need to know?
This and more in today's episode.]]>248cleanfullMessappsWhat's up with Snapchat's stock? Instagram is your new business card? What's the most important number you need to know? This and more in today's episode.Nohttps://www.spreaker.com/user/messapps/episode-10-google-maps-planning-elon-musWhat happens when you promise to make your company private?
How to get featured in the app store?
This and more in our today's episode of the 5 Minute Week.]]>https://messapps.com/?post_type=podcast&p=2022Mon, 01 Oct 2018 12:02:48 +0000MessappsHow can you plan where to go using Google Maps? What happens when you promise to make your company private? How to get featured in the app store? This and more in our today's episode of the 5 Minute Week.What happens when you promise to make your company private?
How to get featured in the app store?
This and more in our today's episode of the 5 Minute Week.]]>256cleanfullMessappsHow can you plan where to go using Google Maps? What happens when you promise to make your company private? How to get featured in the app store? This and more in our today's episode of the 5 Minute Week.Nohttps://www.spreaker.com/user/messapps/episode-9-facebook-portal-amazon-stores-Will amazon conquer the world of grocery stores?
Can an NDA help you protect your idea?
Learn this and more in our new episode of 5 Minute Week.
 
*The information about legal protection of an idea in this episode should not be used as a basis for any action. Make sure you consult an attorney about how to properly protect your idea before making any decisions.]]>https://messapps.com/?post_type=podcast&p=1941Mon, 24 Sep 2018 10:57:37 +0000MessappsIs Facebook joining the smart home market? Will amazon conquer the world of grocery stores? Can an NDA help you protect your idea? Learn this and more in our new episode of 5 Minute Week.   *The information about legal protection of an idea in this...Will amazon conquer the world of grocery stores?
Can an NDA help you protect your idea?
Learn this and more in our new episode of 5 Minute Week.
 
*The information about legal protection of an idea in this episode should not be used as a basis for any action. Make sure you consult an attorney about how to properly protect your idea before making any decisions.]]>334cleanfullMessappsIs Facebook joining the smart home market? Will amazon conquer the world of grocery stores? Can an NDA help you protect your idea? Learn this and more in our new episode of 5 Minute Week.   *The information about legal protection of an idea in this episode should not be used as a basis for any action. Make sure you consult an attorney about how to properly protect your idea before making any decisions.Nohttps://www.spreaker.com/user/messapps/episode-8-new-iphones-and-cross-platformShould you go Native or Cross-platform?
This and more in today's episode of the 5 Minute Week!]]>https://messapps.com/?post_type=podcast&p=1870Mon, 17 Sep 2018 12:36:12 +0000MessappsWhat new devices did Apple show us last week? Should you go Native or Cross-platform? This and more in today's episode of the 5 Minute Week!Should you go Native or Cross-platform?
This and more in today's episode of the 5 Minute Week!]]>303cleanfullMessappsWhat new devices did Apple show us last week? Should you go Native or Cross-platform? This and more in today's episode of the 5 Minute Week!Nohttps://www.spreaker.com/user/messapps/episode-7-websites-tesla-and-slack 
Good morning, fellow appreneurs! This is Vasily from Messapps and today is another episode of a 5 Minute Week. The only show that helps you become a better appreneur in just 5 minutes.
 
News.
 
But first let’s discuss some interesting news from the last week.
 

Tesla will stay private.

Remember how a couple of weeks ago Elon Musk announced that he has funding to make Tesla a private company. Well, forget about all of this.
This week Elon Musk announced in his blog that Tesla will remain private for now. Separately, six members from Tesla's board of directors posted a statement of their own confirming the matter is closed and saying that they've dissolved a committee formed in the wake of Musk's tweet to investigate taking the company private.
Hopefully, this will be good news for the company that can continue focusing on their main line of work.
Source: https://www.engadget.com/2018/08/24/elon-musk-tesla-public/


Slack

The company we’ve been using to communicate with our clients for a while now is getting more money and we are happy for them. Slack just announced that they have raised another $427 million which brings the company’s valuation to $7.1 billion.
We’re hoping that with this large investment Slack will be able to add more tools for the actual project and task management. It would be great to see Slack grow into a major project management software.
Source: https://slackhq.com/slack-raises-series-h-round-of-financing-from-new-investors



 
Concept.
 
Today we will be speaking about websites and why you would need one for your app.
 
Why have a website?

Additional marketing channel (SEO, social networks, etc)
Almost no other way (but for SM) to promote the app before the launch

 ]]>https://messapps.com/?post_type=podcast&p=1762Mon, 27 Aug 2018 11:00:59 +0000MessappsIntro.   Good morning, fellow appreneurs! This is Vasily from Messapps and today is another episode of a 5 Minute Week. The only show that helps you become a better appreneur in just 5 minutes.   News.   But first let’s discuss some interesting news... 
Good morning, fellow appreneurs! This is Vasily from Messapps and today is another episode of a 5 Minute Week. The only show that helps you become a better appreneur in just 5 minutes.
 
News.
 
But first let’s discuss some interesting news from the last week.
 

Tesla will stay private.

Remember how a couple of weeks ago Elon Musk announced that he has funding to make Tesla a private company. Well, forget about all of this.
This week Elon Musk announced in his blog that Tesla will remain private for now. Separately, six members from Tesla's board of directors posted a statement of their own confirming the matter is closed and saying that they've dissolved a committee formed in the wake of Musk's tweet to investigate taking the company private.
Hopefully, this will be good news for the company that can continue focusing on their main line of work.
Source: https://www.engadget.com/2018/08/24/elon-musk-tesla-public/


Slack

The company we’ve been using to communicate with our clients for a while now is getting more money and we are happy for them. Slack just announced that they have raised another $427 million which brings the company’s valuation to $7.1 billion.
We’re hoping that with this large investment Slack will be able to add more tools for the actual project and task management. It would be great to see Slack grow into a major project management software.
Source: https://slackhq.com/slack-raises-series-h-round-of-financing-from-new-investors



 
Concept.
 
Today we will be speaking about websites and why you would need one for your app.
 
Why have a website?

Additional marketing channel (SEO, social networks, etc)
Almost no other way (but for SM) to promote the app before the launch

 ]]>289cleanfullMessappsIntro.   Good morning, fellow appreneurs! This is Vasily from Messapps and today is another episode of a 5 Minute Week. The only show that helps you become a better appreneur in just 5 minutes.   News.   But first let’s discuss some interesting news from the last week.   Tesla will stay private. Remember how a couple of weeks ago Elon Musk announced that he has funding to make Tesla a private company. Well, forget about all of this. This week Elon Musk announced in his blog that Tesla will remain private for now. Separately, six members from Tesla's board of directors posted a statement of their own confirming the matter is closed and saying that they've dissolved a committee formed in the wake of Musk's tweet to investigate taking the company private. Hopefully, this will be good news for the company that can continue focusing on their main line of work. Source: https://www.engadget.com/2018/08/24/elon-musk-tesla-public/ Slack The company we’ve been using to communicate with our clients for a while now is getting more money and we are happy for them. Slack just announced that they have raised another $427 million which brings the company’s valuation to $7.1 billion. We’re hoping that with this large investment Slack will be able to add more tools for the actual project and task management. It would be great to see Slack grow into a major project management software. Source: https://slackhq.com/slack-raises-series-h-round-of-financing-from-new-investors   Concept.   Today we will be speaking about websites and why you would need one for your app.   Why have a website? Additional marketing channel (SEO, social networks, etc) Almost no other way (but for SM) to promote the app before the launch  Nohttps://www.spreaker.com/user/messapps/episode-6-wallmart-netflix-apple-and-the 
Good morning, fellow appreneurs! This is Vasily from Messapps and today we’re gonna take about the cost of making money.
 
News.
 
But first let’s discuss some interesting news from the last week.
 

Wallmart in VR shopping.

Walmart has applied for patents for intellectual property that creates a “virtual showroom,” according to Bloomberg. The technology would give home shoppers with VR headsets and gloves the ability to browse through a (presumably uncrowded and meticulously clean) virtual store, pick up merchandise, and instantly add it to a queue for home delivery.
Walmart has reprotedly used VR before. It uses a VR set to help prepare employees for the crush of Black Friday shoppers, and in February, bought Spatialand, a small VR developer. At the time of the purchase, the company was coy about its intentions for the technology. Now we’re starting to see what Walmart has in mind.
Source: https://qz.com/1362577/walmart-wants-to-take-on-amazon-with-virtual-reality-shopping/


Netflix ads

Netflix is testing video promos that play in between episodes of shows a viewer is streaming, the company confirmed to TechCrunch. The promos are full-screen videos, personalized to the user, featuring content Netflix would have otherwise suggested elsewhere in its user interface – like on a row of recommendations, for example. The promos also displace the preview information for the next episode being binged, like the title, description, and thumbnail that previously appeared on the right side of the screen.
We understand the introduction of promos in between the episodes is not a feature Netflix is rolling out to its subscribers at this time. Instead, it’s one of the hundreds of tests Netflix runs every year, many of which are focused on how to better promote Netflix’s original programming to its customers.
Source: https://techcrunch.com/2018/08/17/netflix-tests-video-promos-in-between-episodes-much-to-viewers-dislike/


Apple Health

Apple is working on a dedicated custom health chip that would help it process biometric data from its suite of devices, according to job listings unearthed by CNBC.
CNBC reports that these new job listings indicate Apple would like to go one step further with regard to health data and integrate a custom chip that would be solely responsible for processing metrics like heart rate and helping improve battery efficiency on devices like the Apple Watch.
Source:]]>https://messapps.com/?post_type=podcast&p=1749Mon, 20 Aug 2018 11:57:52 +0000MessappsIntro.   Good morning, fellow appreneurs! This is Vasily from Messapps and today we’re gonna take about the cost of making money.   News.   But first let’s discuss some interesting news from the last week.   Wallmart in VR shopping. Walmart has... 
Good morning, fellow appreneurs! This is Vasily from Messapps and today we’re gonna take about the cost of making money.
 
News.
 
But first let’s discuss some interesting news from the last week.
 

Wallmart in VR shopping.

Walmart has applied for patents for intellectual property that creates a “virtual showroom,” according to Bloomberg. The technology would give home shoppers with VR headsets and gloves the ability to browse through a (presumably uncrowded and meticulously clean) virtual store, pick up merchandise, and instantly add it to a queue for home delivery.
Walmart has reprotedly used VR before. It uses a VR set to help prepare employees for the crush of Black Friday shoppers, and in February, bought Spatialand, a small VR developer. At the time of the purchase, the company was coy about its intentions for the technology. Now we’re starting to see what Walmart has in mind.
Source: https://qz.com/1362577/walmart-wants-to-take-on-amazon-with-virtual-reality-shopping/


Netflix ads

Netflix is testing video promos that play in between episodes of shows a viewer is streaming, the company confirmed to TechCrunch. The promos are full-screen videos, personalized to the user, featuring content Netflix would have otherwise suggested elsewhere in its user interface – like on a row of recommendations, for example. The promos also displace the preview information for the next episode being binged, like the title, description, and thumbnail that previously appeared on the right side of the screen.
We understand the introduction of promos in between the episodes is not a feature Netflix is rolling out to its subscribers at this time. Instead, it’s one of the hundreds of tests Netflix runs every year, many of which are focused on how to better promote Netflix’s original programming to its customers.
Source: https://techcrunch.com/2018/08/17/netflix-tests-video-promos-in-between-episodes-much-to-viewers-dislike/


Apple Health

Apple is working on a dedicated custom health chip that would help it process biometric data from its suite of devices, according to job listings unearthed by CNBC.
CNBC reports that these new job listings indicate Apple would like to go one step further with regard to health data and integrate a custom chip that would be solely responsible for processing metrics like heart rate and helping improve battery efficiency on devices like the Apple Watch.
Source:]]>270cleanfullMessappsIntro.   Good morning, fellow appreneurs! This is Vasily from Messapps and today we’re gonna take about the cost of making money.   News.   But first let’s discuss some interesting news from the last week.   Wallmart in VR shopping. Walmart has applied for patents for intellectual property that creates a “virtual showroom,” according to Bloomberg. The technology would give home shoppers with VR headsets and gloves the ability to browse through a (presumably uncrowded and meticulously clean) virtual store, pick up merchandise, and instantly add it to a queue for home delivery. Walmart has reprotedly used VR before. It uses a VR set to help prepare employees for the crush of Black Friday shoppers, and in February, bought Spatialand, a small VR developer. At the time of the purchase, the company was coy about its intentions for the technology. Now we’re starting to see what Walmart has in mind. Source: https://qz.com/1362577/walmart-wants-to-take-on-amazon-with-virtual-reality-shopping/ Netflix ads Netflix is testing video promos that play in between episodes of shows a viewer is streaming, the company confirmed to TechCrunch. The promos are full-screen videos, personalized to the user, featuring content Netflix would have otherwise suggested elsewhere in its user interface – like on a row of recommendations, for example. The promos also displace the preview information for the next episode being binged, like the title, description, and thumbnail that previously appeared on the right side of the screen. We understand the introduction of promos in between the episodes is not a feature Netflix is rolling out to its subscribers at this time. Instead, it’s one of the hundreds of tests Netflix runs every year, many of which are focused on how to better promote Netflix’s original programming to its customers. Source: https://techcrunch.com/2018/08/17/netflix-tests-video-promos-in-between-episodes-much-to-viewers-dislike/ Apple Health Apple is working on a dedicated custom health chip that would help it process biometric data from its suite of devices, according to job listings unearthed by CNBC. CNBC reports that these new job listings indicate Apple would like to go one step further with regard to health data and integrate a custom chip that would be solely responsible for processing metrics like heart rate and helping improve battery efficiency on devices like the Apple Watch. Source:Nohttps://www.spreaker.com/user/messapps/episode-5-cars-planes-and-visual-app-sto 
Good morning, fellow appreneurs! This is Vasily from Messapps and today we are continuing our last week’s episode and talking about Visual App Store Optimization.
 
News.
 
But first let’s discuss some interesting transportation news from the last week.
 

Apple hints at building their first car.

If you’re looking for hints that Apple might deliver on its long-rumored plan to develop its own car, a significant one landed this week after it emerged that Doug Field — Apple’s former VP of Mac hardware engineering — has rejoined from the company after a spell with Tesla .
With Apple being a tech company that already launched CarPlay it makes all the sense in the world to move into transportation. Will the headphone jack and a charger be sold separate – we’ll wait to find out.
Source: https://techcrunch.com/2018/08/09/apple-doug-field-car/


UberAIR takes flight

After three months of discussions, Uber Elevate has selected The University of Texas at Austin as its partner alongside the U.S. Army Research Laboratory to develop new rotor technology for vehicles that the company will use in its uberAIR flying taxi network.
It became known that for the vehicle, Uber is requiring a fully electric vertical take-off and landing vehicle that has a cruising speed of 150 to 200 miles per hour; a cruising altitude of 1,000 to 2,000 feet; and a range of up to 60 miles for a single charge.
Source: https://techcrunch.com/2018/08/09/uberair-to-take-flight-with-help-from-ut-austin-and-u-s-army-research-labs/



 
Concept.
 
Last time we spoke about Textual App Store Optimization and today we’ll go into Visual App Store Optimization.
 
With Visual App Store Optimization we focus on three things:

App icon
App screenshots
App Preview Video

 
With app icon you want to make sure two things: your app icon is relevant to the main goal of your app and it is sufficiently different from your competitors. For this reason, you don’t want to create another checkmark icon if you are building a todo list app.
 
Here is a paradox about screenshots. Though the people usually look at screenshots because they don’t want to ready the text in the description unless you add text to your screenshots people might feel lost. So make sure you use each screenshot to give a reason to download your app and make sure that this is reason is highlighted]]>https://messapps.com/?post_type=podcast&p=1737Sun, 12 Aug 2018 15:25:01 +0000MessappsIntro.   Good morning, fellow appreneurs! This is Vasily from Messapps and today we are continuing our last week’s episode and talking about Visual App Store Optimization.   News.   But first let’s discuss some interesting transportation news from the... 
Good morning, fellow appreneurs! This is Vasily from Messapps and today we are continuing our last week’s episode and talking about Visual App Store Optimization.
 
News.
 
But first let’s discuss some interesting transportation news from the last week.
 

Apple hints at building their first car.

If you’re looking for hints that Apple might deliver on its long-rumored plan to develop its own car, a significant one landed this week after it emerged that Doug Field — Apple’s former VP of Mac hardware engineering — has rejoined from the company after a spell with Tesla .
With Apple being a tech company that already launched CarPlay it makes all the sense in the world to move into transportation. Will the headphone jack and a charger be sold separate – we’ll wait to find out.
Source: https://techcrunch.com/2018/08/09/apple-doug-field-car/


UberAIR takes flight

After three months of discussions, Uber Elevate has selected The University of Texas at Austin as its partner alongside the U.S. Army Research Laboratory to develop new rotor technology for vehicles that the company will use in its uberAIR flying taxi network.
It became known that for the vehicle, Uber is requiring a fully electric vertical take-off and landing vehicle that has a cruising speed of 150 to 200 miles per hour; a cruising altitude of 1,000 to 2,000 feet; and a range of up to 60 miles for a single charge.
Source: https://techcrunch.com/2018/08/09/uberair-to-take-flight-with-help-from-ut-austin-and-u-s-army-research-labs/



 
Concept.
 
Last time we spoke about Textual App Store Optimization and today we’ll go into Visual App Store Optimization.
 
With Visual App Store Optimization we focus on three things:

App icon
App screenshots
App Preview Video

 
With app icon you want to make sure two things: your app icon is relevant to the main goal of your app and it is sufficiently different from your competitors. For this reason, you don’t want to create another checkmark icon if you are building a todo list app.
 
Here is a paradox about screenshots. Though the people usually look at screenshots because they don’t want to ready the text in the description unless you add text to your screenshots people might feel lost. So make sure you use each screenshot to give a reason to download your app and make sure that this is reason is highlighted]]>250cleanfullMessappsIntro.   Good morning, fellow appreneurs! This is Vasily from Messapps and today we are continuing our last week’s episode and talking about Visual App Store Optimization.   News.   But first let’s discuss some interesting transportation news from the last week.   Apple hints at building their first car. If you’re looking for hints that Apple might deliver on its long-rumored plan to develop its own car, a significant one landed this week after it emerged that Doug Field — Apple’s former VP of Mac hardware engineering — has rejoined from the company after a spell with Tesla . With Apple being a tech company that already launched CarPlay it makes all the sense in the world to move into transportation. Will the headphone jack and a charger be sold separate – we’ll wait to find out. Source: https://techcrunch.com/2018/08/09/apple-doug-field-car/ UberAIR takes flight After three months of discussions, Uber Elevate has selected The University of Texas at Austin as its partner alongside the U.S. Army Research Laboratory to develop new rotor technology for vehicles that the company will use in its uberAIR flying taxi network. It became known that for the vehicle, Uber is requiring a fully electric vertical take-off and landing vehicle that has a cruising speed of 150 to 200 miles per hour; a cruising altitude of 1,000 to 2,000 feet; and a range of up to 60 miles for a single charge. Source: https://techcrunch.com/2018/08/09/uberair-to-take-flight-with-help-from-ut-austin-and-u-s-army-research-labs/   Concept.   Last time we spoke about Textual App Store Optimization and today we’ll go into Visual App Store Optimization.   With Visual App Store Optimization we focus on three things: App icon App screenshots App Preview Video   With app icon you want to make sure two things: your app icon is relevant to the main goal of your app and it is sufficiently different from your competitors. For this reason, you don’t want to create another checkmark icon if you are building a todo list app.   Here is a paradox about screenshots. Though the people usually look at screenshots because they don’t want to ready the text in the description unless you add text to your screenshots people might feel lost. So make sure you use each screenshot to give a reason to download your app and make sure that this is reason is highlightedNohttps://www.spreaker.com/user/messapps/episode-4-apple-facebook-and-textual-appGood morning, fellow appreneurs! This is Vasily from Messapps. Today we have our Episode #4 and our concept of the day is Textual App Store Optimization.
News.
But first, let’s discuss some interesting news from the last week.

Apple becomes the first company to have a net worth of 1 trillion dollars.

If you haven’t thought so before here is another proof that Apple is one of the most successful companies in the world. Over the past week, Apple became the first company to have a net worth of 1 trillion dollars.
Soon after the milestone was achieved, Apple’s CEO Tim Cook sent a letter to all employees thanking them for the hard work and switching the focus on the innovation and saying that money was never the goal.
Source: https://techcrunch.com/2018/08/02/apple-is-worth-over-1000000000000/




Facebook dating

Seems like Facebook wants to get the cut of the dating market.
Though Facebook has announced they won’t be creating a standalone dating app just yet they did announce that they will be adding a feature on Facebook that will allow you to search for other singles, match with them and chat to see if that’s your mr/ms perfect.
If Facebook will dive deeper into the dating world it would be interesting to see how Tinder and other dating apps will react and compete.
Source: https://techcrunch.com/2018/08/03/facebook-dating-feature/



Concept.
The concept of the day is Textual App Store Optimization or ASO.
ASO can be divided into textual and visual. Today we will focus on textual optimization.
Textual includes the name, subtitle, keywords, and description.
Let’s start with keywords because that’s what all of the other parts come down to. And the main reason keywords are important is because more than 60% of downloads happen after someone searches for a certain keyword on the app store. Therefore, it is important to optimize your keywords to ensure your app ranks high for the main ones.
First of all, App Store keywords have a limit of 100 characters. That includes spaces. So when you’re writing your keywords just separate them with a comma but don’t use any spaces.
When choosing the right keywords focus on 3 things: relevancy, traffic, difficulty.
Relevancy determines whether or not the keyword you are using is relevant to your app. If you’ve created a ride-sharing app there is a good chance you won’t ever rank well for a keyword “dating” just because it won’t be considered relevant.
Traffic is all about how many eyes does a certain keyword gets. We suggest using the keyword planner from Google or an app-specific tool like Sensor Tower to determine whether this keyword is popular enough to bring you some decent traffic.
Finally, the difficulty will help you determine how hard would it be to compete for this keyword. How many other apps appear under this keyword? How many downloads they have? How good are their reviews? All of this questions will help you determine the difficulty level. You can also use SensorTower to get difficulty grade automatically.
Now that you’ve chosen your keywords it’s time to build on top of that. Now you can add more or increase the strength of the current ones.
That’s where your app name comes in. App name is one of the strongest keywords. So if your app name is “Uber ridesharing” as opposed to just “Uber” then you would either add “ridesharing" to your keyword list or will make it stronger if it’s already included.
The new subtitles text field can be used in exactly the same way.
Lastly, though the description will add the lowest weight to the strength of your keywords it is still suggested to add some keywords in it.
Conclusion.
Thank you for listening to another episode of 5 Minute Week. As always, whatever you’re working on d]]>https://messapps.com/?post_type=podcast&p=1712Mon, 06 Aug 2018 09:59:29 +0000MessappsIntro. Good morning, fellow appreneurs! This is Vasily from Messapps. Today we have our Episode #4 and our concept of the day is Textual App Store Optimization. News. But first, let’s discuss some interesting news from the last week. Apple becomes...Good morning, fellow appreneurs! This is Vasily from Messapps. Today we have our Episode #4 and our concept of the day is Textual App Store Optimization.
News.
But first, let’s discuss some interesting news from the last week.

Apple becomes the first company to have a net worth of 1 trillion dollars.

If you haven’t thought so before here is another proof that Apple is one of the most successful companies in the world. Over the past week, Apple became the first company to have a net worth of 1 trillion dollars.
Soon after the milestone was achieved, Apple’s CEO Tim Cook sent a letter to all employees thanking them for the hard work and switching the focus on the innovation and saying that money was never the goal.
Source: https://techcrunch.com/2018/08/02/apple-is-worth-over-1000000000000/




Facebook dating

Seems like Facebook wants to get the cut of the dating market.
Though Facebook has announced they won’t be creating a standalone dating app just yet they did announce that they will be adding a feature on Facebook that will allow you to search for other singles, match with them and chat to see if that’s your mr/ms perfect.
If Facebook will dive deeper into the dating world it would be interesting to see how Tinder and other dating apps will react and compete.
Source: https://techcrunch.com/2018/08/03/facebook-dating-feature/



Concept.
The concept of the day is Textual App Store Optimization or ASO.
ASO can be divided into textual and visual. Today we will focus on textual optimization.
Textual includes the name, subtitle, keywords, and description.
Let’s start with keywords because that’s what all of the other parts come down to. And the main reason keywords are important is because more than 60% of downloads happen after someone searches for a certain keyword on the app store. Therefore, it is important to optimize your keywords to ensure your app ranks high for the main ones.
First of all, App Store keywords have a limit of 100 characters. That includes spaces. So when you’re writing your keywords just separate them with a comma but don’t use any spaces.
When choosing the right keywords focus on 3 things: relevancy, traffic, difficulty.
Relevancy determines whether or not the keyword you are using is relevant to your app. If you’ve created a ride-sharing app there is a good chance you won’t ever rank well for a keyword “dating” just because it won’t be considered relevant.
Traffic is all about how many eyes does a certain keyword gets. We suggest using the keyword planner from Google or an app-specific tool like Sensor Tower to determine whether this keyword is popular enough to bring you some decent traffic.
Finally, the difficulty will help you determine how hard would it be to compete for this keyword. How many other apps appear under this keyword? How many downloads they have? How good are their reviews? All of this questions will help you determine the difficulty level. You can also use SensorTower to get difficulty grade automatically.
Now that you’ve chosen your keywords it’s time to build on top of that. Now you can add more or increase the strength of the current ones.
That’s where your app name comes in. App name is one of the strongest keywords. So if your app name is “Uber ridesharing” as opposed to just “Uber” then you would either add “ridesharing" to your keyword list or will make it stronger if it’s already included.
The new subtitles text field can be used in exactly the same way.
Lastly, though the description will add the lowest weight to the strength of your keywords it is still suggested to add some keywords in it.294cleanfullMessappsIntro. Good morning, fellow appreneurs! This is Vasily from Messapps. Today we have our Episode #4 and our concept of the day is Textual App Store Optimization. News. But first, let’s discuss some interesting news from the last week. Apple becomes the first company to have a net worth of 1 trillion dollars. If you haven’t thought so before here is another proof that Apple is one of the most successful companies in the world. Over the past week, Apple became the first company to have a net worth of 1 trillion dollars. Soon after the milestone was achieved, Apple’s CEO Tim Cook sent a letter to all employees thanking them for the hard work and switching the focus on the innovation and saying that money was never the goal. Source: https://techcrunch.com/2018/08/02/apple-is-worth-over-1000000000000/ Facebook dating Seems like Facebook wants to get the cut of the dating market. Though Facebook has announced they won’t be creating a standalone dating app just yet they did announce that they will be adding a feature on Facebook that will allow you to search for other singles, match with them and chat to see if that’s your mr/ms perfect. If Facebook will dive deeper into the dating world it would be interesting to see how Tinder and other dating apps will react and compete. Source: https://techcrunch.com/2018/08/03/facebook-dating-feature/ Concept. The concept of the day is Textual App Store Optimization or ASO. ASO can be divided into textual and visual. Today we will focus on textual optimization. Textual includes the name, subtitle, keywords, and description. Let’s start with keywords because that’s what all of the other parts come down to. And the main reason keywords are important is because more than 60% of downloads happen after someone searches for a certain keyword on the app store. Therefore, it is important to optimize your keywords to ensure your app ranks high for the main ones. First of all, App Store keywords have a limit of 100 characters. That includes spaces. So when you’re writing your keywords just separate them with a comma but don’t use any spaces. When choosing the right keywords focus on 3 things: relevancy, traffic, difficulty. Relevancy determines whether or not the keyword you are using is relevant to your app. If you’ve created a ride-sharing app there is a good chance you won’t ever rank well for a keyword “dating” just because it won’t be considered relevant. Traffic is all about how many eyes does a certain keyword gets. We suggest using the keyword planner from Google or an app-specific tool like Sensor Tower to determine whether this keyword is popular enough to bring you some decent traffic. Finally, the difficulty will help you determine how hard would it be to compete for this keyword. How many other apps appear under this keyword? How many downloads they have? How good are their reviews? All of this questions will help you determine the difficulty level. You can also use SensorTower to get difficulty grade automatically. Now that you’ve chosen your keywords it’s time to build on top of that. Now you can add more or increase the strength of the current ones. That’s where your app name comes in. App name is one of the strongest keywords. So if your app name is “Uber ridesharing” as opposed to just “Uber” then you would either add “ridesharing" to your keyword list or will make it stronger if it’s already included. The new subtitles text field can be used in exactly the same way. Lastly, though the description will add the lowest weight to the strength of your keywords it is still suggested to add some keywords in it. Conclusion. Thank you for listening to another episode of 5 Minute Week. As always, whatever you’re working on dNohttps://www.spreaker.com/user/messapps/episode-3-microsoft-pcs-photoshop-and-usHello, folks!
 
This is our 3rd episode of 5 Minute Week and today we will talk about first thing you need to do when starting a new project and some incredible news about…
 
News

Microsoft attacks.

If you are our client you know we use Slack as our main communication tool. However, this might change soon. Microsoft have recently added a free plan to their communication tool called “Microsoft Teams”.
The free plan supports up to 300 people, with unlimited chat massages and search.
However, one of the big problems any new tool faces as how to force users to migrate from their previous tools. So it is still up in the air if Microsoft will become a serious competitor.
Source: https://www.theverge.com/2018/7/12/17563710/microsoft-teams-free-version-slack-competitor


Photoshop on iPad

iPad is an amazing tool for almost anything. But for a long time it has been lacking a serious graphic editor that designers and photo editors can use.
But looks like things are about to change as Adobe Creative Cloud Chief Product Officer Scott Belsky confirmed that the company is working on a new Photoshop version that will be available on iPad
Source: https://www.fastcompany.com/90202142/adobe-is-bringing-real-photoshop-to-the-ipad-possibly-in-2019?utm_source=feedly&utm_medium=webfeeds


More PCs

PC sales are growing for the first time in six years
After struggling to compete with Macs and Tablets it seems like PCs are back in business. Market research firms Gartner and IDC both estimated the growth of sales to be around 2%.
Source: https://www.theverge.com/2018/7/13/17567760/pc-sales-growth-idc-gartner-july-2018



Concept
User story.
 
Definition: A step-by-step guide of (any) user movement through the product.
 
What it needs?
 
 

User types

 





A fictional character that represents a group of users with similar interests and goals.

Uber: Driver & Passenger
Instagram: Viewer & Publisher
Seamless: Customer & Business


What type of users does yo]]>https://messapps.com/?post_type=podcast&p=1631Mon, 16 Jul 2018 12:03:46 +0000MessappsIntroduction Hello, folks!   This is our 3rd episode of 5 Minute Week and today we will talk about first thing you need to do when starting a new project and some incredible news about…   News Microsoft attacks. If you are our client you know we use...Hello, folks!
 
This is our 3rd episode of 5 Minute Week and today we will talk about first thing you need to do when starting a new project and some incredible news about…
 
News

Microsoft attacks.

If you are our client you know we use Slack as our main communication tool. However, this might change soon. Microsoft have recently added a free plan to their communication tool called “Microsoft Teams”.
The free plan supports up to 300 people, with unlimited chat massages and search.
However, one of the big problems any new tool faces as how to force users to migrate from their previous tools. So it is still up in the air if Microsoft will become a serious competitor.
Source: https://www.theverge.com/2018/7/12/17563710/microsoft-teams-free-version-slack-competitor


Photoshop on iPad

iPad is an amazing tool for almost anything. But for a long time it has been lacking a serious graphic editor that designers and photo editors can use.
But looks like things are about to change as Adobe Creative Cloud Chief Product Officer Scott Belsky confirmed that the company is working on a new Photoshop version that will be available on iPad
Source: https://www.fastcompany.com/90202142/adobe-is-bringing-real-photoshop-to-the-ipad-possibly-in-2019?utm_source=feedly&utm_medium=webfeeds


More PCs

PC sales are growing for the first time in six years
After struggling to compete with Macs and Tablets it seems like PCs are back in business. Market research firms Gartner and IDC both estimated the growth of sales to be around 2%.
Source: https://www.theverge.com/2018/7/13/17567760/pc-sales-growth-idc-gartner-july-2018



Concept
User story.
 
Definition: A step-by-step guide of (any) user movement through the product.
 
What it needs?
 
 

User types

 





A fictional character that represents a group of users with similar interests and goals.

Uber: Driver & Passenger
Instagram: Viewer & Publisher
Seamless: Customer & Business


What type of users does yo]]>344cleanfullMessappsIntroduction Hello, folks!   This is our 3rd episode of 5 Minute Week and today we will talk about first thing you need to do when starting a new project and some incredible news about…   News Microsoft attacks. If you are our client you know we use Slack as our main communication tool. However, this might change soon. Microsoft have recently added a free plan to their communication tool called “Microsoft Teams”. The free plan supports up to 300 people, with unlimited chat massages and search. However, one of the big problems any new tool faces as how to force users to migrate from their previous tools. So it is still up in the air if Microsoft will become a serious competitor. Source: https://www.theverge.com/2018/7/12/17563710/microsoft-teams-free-version-slack-competitor Photoshop on iPad iPad is an amazing tool for almost anything. But for a long time it has been lacking a serious graphic editor that designers and photo editors can use. But looks like things are about to change as Adobe Creative Cloud Chief Product Officer Scott Belsky confirmed that the company is working on a new Photoshop version that will be available on iPad Source: https://www.fastcompany.com/90202142/adobe-is-bringing-real-photoshop-to-the-ipad-possibly-in-2019?utm_source=feedly&utm_medium=webfeeds More PCs PC sales are growing for the first time in six years After struggling to compete with Macs and Tablets it seems like PCs are back in business. Market research firms Gartner and IDC both estimated the growth of sales to be around 2%. Source: https://www.theverge.com/2018/7/13/17567760/pc-sales-growth-idc-gartner-july-2018 Concept User story.   Definition: A step-by-step guide of (any) user movement through the product.   What it needs?     User types   A fictional character that represents a group of users with similar interests and goals. Uber: Driver & Passenger Instagram: Viewer & Publisher Seamless: Customer & Business What type of users does yoNohttps://www.spreaker.com/user/messapps/episode-2-user-lifetime-value-apple-spotGood morning, fellow appreneurs! This is our second episode of 5 Minute Week and today we’ll talk about User Lifetime Value.
But first, let us start with some interesting news.
News

iPhone 8

Remember when Apple released iPhone X and iPhone 8 at the same time and you thought: why would anyone buy iPhone 8 if it’s exactly like iPhone 7 but we have iPhone X now?
Well, according to the latest reports iPhone 8 is now the best-selling phone on the market.
2 – Galaxy S9 Plus, 3 – iPhone X, 4 – Xiomi Redmi 5A, 5 – iPhone 8 Plus.
Source: https://androidcommunity.com/samsung-relinquishes-top-selling-smartphone-spot-to-apple-for-may-2018-20180706/


Apple Music over Spotify

As a longtime Spotify user, it pains me to say but it seems like Apple Music overtaken Spotify in US subscribers.
With both streaming services having about 20 million subscribers Apple is reportedly surpassed Spotify by a small margin.
Source: https://mashable.com/2018/07/06/apple-music-beating-spotify-us-subscribers/



Concept
User Lifetime Value (LTV).
So what is LTV. LTV is the present value of a new customer, how much that customer is worth to your company.
LTV consists of three components:

Monetization – How much customers contribute to your mobile revenue (in the form of ad impressions, subscriptions, or in-app transactions).
Retention – The level of engagement a customer has with your app, looking particularly at the length of the average customer lifecycle.
Virality – The sum value of additional users a customer will refer to your app.

Three common scenarios of what might be happening in your company.

Your revenue is going up but your LTV is going down.

You’re likely investing in your app’s marketing but customers don’t find the application engaging enough and are dropping like flies. This will lead to revenue completely drying up ones you stop marketing.
Start by improving LTV.


Your revenue and LTV are both going down.

You’re not investing in marketing and at the same time your users are finding the app boring. You are on a collision course with a black hole that will suck every last penny from your pocket.


Your revenue and LTV are going up.

Your dream scenario. Users are finding your app engaging and are continuing to use it. This leads to more happy users ready to spend money. This in turn leads to more revenue.



And if you want to tackle a hard LTV question go to our website for a little bonus.
Bonus task:
LTV Helps you understand how to multiply your revenue & profit.
Organic downloads: downloads you get without investing in advertising.]]>https://messapps.com/?post_type=podcast&p=1634Mon, 09 Jul 2018 12:00:27 +0000MessappsIntroduction Good morning, fellow appreneurs! This is our second episode of 5 Minute Week and today we’ll talk about User Lifetime Value. But first, let us start with some interesting news. News iPhone 8 Remember when Apple released iPhone X and...Good morning, fellow appreneurs! This is our second episode of 5 Minute Week and today we’ll talk about User Lifetime Value.
But first, let us start with some interesting news.
News

iPhone 8

Remember when Apple released iPhone X and iPhone 8 at the same time and you thought: why would anyone buy iPhone 8 if it’s exactly like iPhone 7 but we have iPhone X now?
Well, according to the latest reports iPhone 8 is now the best-selling phone on the market.
2 – Galaxy S9 Plus, 3 – iPhone X, 4 – Xiomi Redmi 5A, 5 – iPhone 8 Plus.
Source: https://androidcommunity.com/samsung-relinquishes-top-selling-smartphone-spot-to-apple-for-may-2018-20180706/


Apple Music over Spotify

As a longtime Spotify user, it pains me to say but it seems like Apple Music overtaken Spotify in US subscribers.
With both streaming services having about 20 million subscribers Apple is reportedly surpassed Spotify by a small margin.
Source: https://mashable.com/2018/07/06/apple-music-beating-spotify-us-subscribers/



Concept
User Lifetime Value (LTV).
So what is LTV. LTV is the present value of a new customer, how much that customer is worth to your company.
LTV consists of three components:

Monetization – How much customers contribute to your mobile revenue (in the form of ad impressions, subscriptions, or in-app transactions).
Retention – The level of engagement a customer has with your app, looking particularly at the length of the average customer lifecycle.
Virality – The sum value of additional users a customer will refer to your app.

Three common scenarios of what might be happening in your company.

Your revenue is going up but your LTV is going down.

You’re likely investing in your app’s marketing but customers don’t find the application engaging enough and are dropping like flies. This will lead to revenue completely drying up ones you stop marketing.
Start by improving LTV.


Your revenue and LTV are both going down.

You’re not investing in marketing and at the same time your users are finding the app boring. You are on a collision course with a black hole that will suck every last penny from your pocket.


Your revenue and LTV are going up.

Your dream scenario. Users are finding your app engaging and are continuing to use it. This leads to more happy users ready to spend money. This in turn leads to more revenue.



And if you want to tackle a hard LTV question go to our website for a little bonus.
Bonus task:
LTV Helps you understand how to multiply your revenue & profit.
Organic downloads: downloads you get without investing in advertising.]]>248cleanfullMessappsIntroduction Good morning, fellow appreneurs! This is our second episode of 5 Minute Week and today we’ll talk about User Lifetime Value. But first, let us start with some interesting news. News iPhone 8 Remember when Apple released iPhone X and iPhone 8 at the same time and you thought: why would anyone buy iPhone 8 if it’s exactly like iPhone 7 but we have iPhone X now? Well, according to the latest reports iPhone 8 is now the best-selling phone on the market. 2 – Galaxy S9 Plus, 3 – iPhone X, 4 – Xiomi Redmi 5A, 5 – iPhone 8 Plus. Source: https://androidcommunity.com/samsung-relinquishes-top-selling-smartphone-spot-to-apple-for-may-2018-20180706/ Apple Music over Spotify As a longtime Spotify user, it pains me to say but it seems like Apple Music overtaken Spotify in US subscribers. With both streaming services having about 20 million subscribers Apple is reportedly surpassed Spotify by a small margin. Source: https://mashable.com/2018/07/06/apple-music-beating-spotify-us-subscribers/ Concept User Lifetime Value (LTV). So what is LTV. LTV is the present value of a new customer, how much that customer is worth to your company. LTV consists of three components: Monetization – How much customers contribute to your mobile revenue (in the form of ad impressions, subscriptions, or in-app transactions). Retention – The level of engagement a customer has with your app, looking particularly at the length of the average customer lifecycle. Virality – The sum value of additional users a customer will refer to your app. Three common scenarios of what might be happening in your company. Your revenue is going up but your LTV is going down. You’re likely investing in your app’s marketing but customers don’t find the application engaging enough and are dropping like flies. This will lead to revenue completely drying up ones you stop marketing. Start by improving LTV. Your revenue and LTV are both going down. You’re not investing in marketing and at the same time your users are finding the app boring. You are on a collision course with a black hole that will suck every last penny from your pocket. Your revenue and LTV are going up. Your dream scenario. Users are finding your app engaging and are continuing to use it. This leads to more happy users ready to spend money. This in turn leads to more revenue. And if you want to tackle a hard LTV question go to our website for a little bonus. Bonus task: LTV Helps you understand how to multiply your revenue & profit. Organic downloads: downloads you get without investing in advertising.Nohttps://www.spreaker.com/user/messapps/episode-1-app-monetization-instagram-and 
Starting today each Monday we’ll publish our new show: 5 Minute Week. It will summarize most important news that happened last week and also will briefly explain some of the important concepts.
Today we will first go over some important news and then go into discussing all the ways you can monetize your app and earn money.
News
 

Snapchat releases Snap Kit.

Allows developers to integrate their apps into Snapchat and vice versa.
Makes it easier to shop right from Snapchat.
Source: https://thenextweb.com/apps/2018/06/15/snap-kit-could-turn-snapchat-into-the-next-mobile-marketplace/


Instagram videos

Instagram goes all-in on longer videos in an effort to shut down YouTube.
Instagram has just unveiled a new app called IGTV that allows users to post long-form videos up to 10 minutes in length for the average user, and up to an hour for the platform’s superstars.
Will Instagram become the new Youtube? We’ll see!
Source: https://thenextweb.com/apps/2018/06/21/igtv-is-instagrams-answer-to-youtube/



App monetization
 
Generally speaking there are two main options how you can monetize your app: your app can either be FREE to download with something that makes money inside or it can cost something to download.
Around 80% of apps are FREE to download.
Why make an app paid:

Well known brand

Historically EA Sports


Got featured by Apple

Huge boost in downloads


No competition / monopoly

Where else are they gonna go



Is using Paid App + Paid Additional Features a good idea?



Limit feature sales

Need to have extraordinary value to upsell


User feels overcharged which leads to bad reviews



Main categories of free apps monetizations:]]>https://messapps.com/?post_type=podcast&p=1540Tue, 26 Jun 2018 17:22:27 +0000MessappsIntroduction   Starting today each Monday we’ll publish our new show: 5 Minute Week. It will summarize most important news that happened last week and also will briefly explain some of the important concepts. Today we will first go over some... 
Starting today each Monday we’ll publish our new show: 5 Minute Week. It will summarize most important news that happened last week and also will briefly explain some of the important concepts.
Today we will first go over some important news and then go into discussing all the ways you can monetize your app and earn money.
News
 

Snapchat releases Snap Kit.

Allows developers to integrate their apps into Snapchat and vice versa.
Makes it easier to shop right from Snapchat.
Source: https://thenextweb.com/apps/2018/06/15/snap-kit-could-turn-snapchat-into-the-next-mobile-marketplace/


Instagram videos

Instagram goes all-in on longer videos in an effort to shut down YouTube.
Instagram has just unveiled a new app called IGTV that allows users to post long-form videos up to 10 minutes in length for the average user, and up to an hour for the platform’s superstars.
Will Instagram become the new Youtube? We’ll see!
Source: https://thenextweb.com/apps/2018/06/21/igtv-is-instagrams-answer-to-youtube/



App monetization
 
Generally speaking there are two main options how you can monetize your app: your app can either be FREE to download with something that makes money inside or it can cost something to download.
Around 80% of apps are FREE to download.
Why make an app paid:

Well known brand

Historically EA Sports


Got featured by Apple

Huge boost in downloads


No competition / monopoly

Where else are they gonna go



Is using Paid App + Paid Additional Features a good idea?



Limit feature sales

Need to have extraordinary value to upsell


User feels overcharged which leads to bad reviews



Main categories of free apps monetizations:]]>367cleanfullMessappsIntroduction   Starting today each Monday we’ll publish our new show: 5 Minute Week. It will summarize most important news that happened last week and also will briefly explain some of the important concepts. Today we will first go over some important news and then go into discussing all the ways you can monetize your app and earn money. News   Snapchat releases Snap Kit. Allows developers to integrate their apps into Snapchat and vice versa. Makes it easier to shop right from Snapchat. Source: https://thenextweb.com/apps/2018/06/15/snap-kit-could-turn-snapchat-into-the-next-mobile-marketplace/ Instagram videos Instagram goes all-in on longer videos in an effort to shut down YouTube. Instagram has just unveiled a new app called IGTV that allows users to post long-form videos up to 10 minutes in length for the average user, and up to an hour for the platform’s superstars. Will Instagram become the new Youtube? We’ll see! Source: https://thenextweb.com/apps/2018/06/21/igtv-is-instagrams-answer-to-youtube/ App monetization   Generally speaking there are two main options how you can monetize your app: your app can either be FREE to download with something that makes money inside or it can cost something to download. Around 80% of apps are FREE to download. Why make an app paid: Well known brand Historically EA Sports Got featured by Apple Huge boost in downloads No competition / monopoly Where else are they gonna go Is using Paid App + Paid Additional Features a good idea? Limit feature sales Need to have extraordinary value to upsell User feels overcharged which leads to bad reviews Main categories of free apps monetizations:No