https://www.spreaker.com/show/smoke-signal-podcast
Each episode we'll speak with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape.]]>enBusinessCopyright Paulhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/62fcc675fc9d38a24f64dda4d9cee509.jpghttps://www.spreaker.com/show/smoke-signal-podcastTue, 07 Aug 2018 06:29:55 +0000PaulPaulfeeds@spreaker.comSmoke Signal is a podcast dedicated to sharing news and views from Australia’s public relations and communications sector. Each episode we'll speak with industry professionals, educators and influencers on the themes, trends and issues shaping...
Each episode we'll speak with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape.]]>cleanepisodicPaulfeeds@spreaker.comSmoke Signal is a podcast dedicated to sharing news and views from Australia’s public relations and communications sector. Each episode we'll speak with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape.Nohttps://www.spreaker.com/user/10717269/a-pr-podcast-smoke-signal-episode-6-a-ch
Sylvia, who originally studied science, has for the past two decades worked in both in-house and consulting roles across the education, health and sciences sector.

As a former member on the NSW PRIA Council, a fellow of PRIA and Chief Judge of the Golden Target Awards for the past two years, Sylvia brings a deep knowledge and passion for the industry.

Sylvia has a clear mission in her role as PRIA President to advocate for the profession and be an authentic voice for the trends emerging in communications not only among the direct membership but the broader corporate community.]]>http://smokesignalpodcast.com/?p=179Tue, 07 Aug 2018 06:18:39 +0000PaulIn this episode I speak to newly appointed National President of the Public Relations Institute of Australia – Sylvia Bell. Sylvia, who originally studied science, has for the past two decades worked in both in-house and consulting roles across the...
Sylvia, who originally studied science, has for the past two decades worked in both in-house and consulting roles across the education, health and sciences sector.

As a former member on the NSW PRIA Council, a fellow of PRIA and Chief Judge of the Golden Target Awards for the past two years, Sylvia brings a deep knowledge and passion for the industry.

Sylvia has a clear mission in her role as PRIA President to advocate for the profession and be an authentic voice for the trends emerging in communications not only among the direct membership but the broader corporate community.]]>1830cleanfullPaulIn this episode I speak to newly appointed National President of the Public Relations Institute of Australia – Sylvia Bell. Sylvia, who originally studied science, has for the past two decades worked in both in-house and consulting roles across the education, health and sciences sector. As a former member on the NSW PRIA Council, a fellow of PRIA and Chief Judge of the Golden Target Awards for the past two years, Sylvia brings a deep knowledge and passion for the industry. Sylvia has a clear mission in her role as PRIA President to advocate for the profession and be an authentic voice for the trends emerging in communications not only among the direct membership but the broader corporate community.Nohttps://www.spreaker.com/user/10717269/a-public-relations-podcast-smoke-signal-
Andy is spearheading what has been called, The Dublin Conversation. As described in my earlier blog There’s something going on in the world of comms, this includes proposed definitions of PR, comms, advertising and brand and is a starting point for 100 conversations in 100 days.

After seven years of struggling to arrive at a definition for public relations that was fit for purpose, Andy finally realised that previous thinking was blinkered in trying to define PR in isolation rather than as part of a bigger universe.

In this podcast, Andy discusses a new theoretic PR canvas, based on the work by Nobel prize-winning psychologist Daniel Kahneman who identified that five things govern all social interaction – being known, liked, trusted, front of mind and being talked about.

According to Andy, and as detailed in the Dublin Conversation, these conditions form the foundation stone of any communication campaign as you are invariably looking to do these five things. 

On that canvas – which we are all operating whether you are in public relations, advertising, digital marketing or any ‘comms’ role – there are then four channels of interaction: paid, earned, social, owned (PESO).

In this world of ‘comms’, advertising and PR work in polarity of each other with advertising being born out of the need to be known and PR out of the need to be trusted. In other words, advertising leads with paid (PESO) and PR has earned at its core (ESOP).

At the heart of PR is earned trust and PR five prime activities:

Managing the activity of earning, growing and measuring trust
Champion of corporate listening to its wider environment
Advice and counsel on brand character
Building social capital
Managing narrative, storytelling, media relations, and content marketing or inbound PR
The reality of existing PR practice is that we tend to focus on the last point, so by broadening this out further creates a whole new extended platform of future PR practice

The good news, this validates existing global definitions of public relations but also gives us as practitioners greater clarity and focus on what we can/should deliver in practice and always with earned trust as the cornerstone of what we do.]]>http://smokesignalpodcast.com/?p=166Thu, 12 Jul 2018 23:30:49 +0000PaulWhy after 120 years don’t we have a universally accepted definition of public relations? According to UK pracademic (practitioner and academic) Andy Green it is because we have been asking the wrong question. Andy is spearheading what has been...
Andy is spearheading what has been called, The Dublin Conversation. As described in my earlier blog There’s something going on in the world of comms, this includes proposed definitions of PR, comms, advertising and brand and is a starting point for 100 conversations in 100 days.

After seven years of struggling to arrive at a definition for public relations that was fit for purpose, Andy finally realised that previous thinking was blinkered in trying to define PR in isolation rather than as part of a bigger universe.

In this podcast, Andy discusses a new theoretic PR canvas, based on the work by Nobel prize-winning psychologist Daniel Kahneman who identified that five things govern all social interaction – being known, liked, trusted, front of mind and being talked about.

According to Andy, and as detailed in the Dublin Conversation, these conditions form the foundation stone of any communication campaign as you are invariably looking to do these five things. 

On that canvas – which we are all operating whether you are in public relations, advertising, digital marketing or any ‘comms’ role – there are then four channels of interaction: paid, earned, social, owned (PESO).

In this world of ‘comms’, advertising and PR work in polarity of each other with advertising being born out of the need to be known and PR out of the need to be trusted. In other words, advertising leads with paid (PESO) and PR has earned at its core (ESOP).

At the heart of PR is earned trust and PR five prime activities:

Managing the activity of earning, growing and measuring trust
Champion of corporate listening to its wider environment
Advice and counsel on brand character
Building social capital
Managing narrative, storytelling, media relations, and content marketing or inbound PR
The reality of existing PR practice is that we tend to focus on the last point, so by broadening this out further creates a whole new extended platform of future PR practice

The good news, this validates existing global definitions of public relations but also gives us as practitioners greater clarity and focus on what we can/should deliver in practice and always with earned trust as the cornerstone of what we do.]]>2440cleanfullPaulWhy after 120 years don’t we have a universally accepted definition of public relations? According to UK pracademic (practitioner and academic) Andy Green it is because we have been asking the wrong question. Andy is spearheading what has been called, The Dublin Conversation. As described in my earlier blog There’s something going on in the world of comms, this includes proposed definitions of PR, comms, advertising and brand and is a starting point for 100 conversations in 100 days. After seven years of struggling to arrive at a definition for public relations that was fit for purpose, Andy finally realised that previous thinking was blinkered in trying to define PR in isolation rather than as part of a bigger universe. In this podcast, Andy discusses a new theoretic PR canvas, based on the work by Nobel prize-winning psychologist Daniel Kahneman who identified that five things govern all social interaction – being known, liked, trusted, front of mind and being talked about. According to Andy, and as detailed in the Dublin Conversation, these conditions form the foundation stone of any communication campaign as you are invariably looking to do these five things.  On that canvas – which we are all operating whether you are in public relations, advertising, digital marketing or any ‘comms’ role – there are then four channels of interaction: paid, earned, social, owned (PESO). In this world of ‘comms’, advertising and PR work in polarity of each other with advertising being born out of the need to be known and PR out of the need to be trusted. In other words, advertising leads with paid (PESO) and PR has earned at its core (ESOP). At the heart of PR is earned trust and PR five prime activities: Managing the activity of earning, growing and measuring trust Champion of corporate listening to its wider environment Advice and counsel on brand character Building social capital Managing narrative, storytelling, media relations, and content marketing or inbound PR The reality of existing PR practice is that we tend to focus on the last point, so by broadening this out further creates a whole new extended platform of future PR practice The good news, this validates existing global definitions of public relations but also gives us as practitioners greater clarity and focus on what we can/should deliver in practice and always with earned trust as the cornerstone of what we do.Nohttps://www.spreaker.com/user/10717269/a-public-relations-podcast-smoke-signal-_1
HSPR is the only Registered Training Organisation dedicated to the PR sector and helps deliver professional development to emerging practitioners, career progressors, senior executives and career changes who may be coming to PR for the first time later in life.

Sarah has a clear passion for the professionalisation of the PR sector which she believes will help attract a more diverse workforce, new ideas, new thinking and new perspectives and help keep good practitioners in the industry longer by supporting them to do great work.

In this discussion we touch on:

What makes a good grad: It is all about attitude and a willingness to keep learning

How to teach ethics: It’s common sense – do as you would be done by and be true to yourself

Skills that as an industry that we need to get better at: Creative thinking is our industry’s currency. Creativity is really the only thing that can differentiate all

Diversity: we need to step out of our echo chamber and build a deeper understanding of our audience

Digital and social: skillset remains the same just broadening opportunity to engage with stakeholders]]>http://smokesignalpodcast.com/?p=147Mon, 04 Jun 2018 00:45:06 +0000PaulAt its core, public relations is a set of vocational skills that can best be learnt by doing, that is the view of Sarah Mason who shares with us the mission of HSPR in helping improve the professional standards of the PR industry. HSPR is the only...
HSPR is the only Registered Training Organisation dedicated to the PR sector and helps deliver professional development to emerging practitioners, career progressors, senior executives and career changes who may be coming to PR for the first time later in life.

Sarah has a clear passion for the professionalisation of the PR sector which she believes will help attract a more diverse workforce, new ideas, new thinking and new perspectives and help keep good practitioners in the industry longer by supporting them to do great work.

In this discussion we touch on:

What makes a good grad: It is all about attitude and a willingness to keep learning

How to teach ethics: It’s common sense – do as you would be done by and be true to yourself

Skills that as an industry that we need to get better at: Creative thinking is our industry’s currency. Creativity is really the only thing that can differentiate all

Diversity: we need to step out of our echo chamber and build a deeper understanding of our audience

Digital and social: skillset remains the same just broadening opportunity to engage with stakeholders]]>2116cleanfullPaulAt its core, public relations is a set of vocational skills that can best be learnt by doing, that is the view of Sarah Mason who shares with us the mission of HSPR in helping improve the professional standards of the PR industry. HSPR is the only Registered Training Organisation dedicated to the PR sector and helps deliver professional development to emerging practitioners, career progressors, senior executives and career changes who may be coming to PR for the first time later in life. Sarah has a clear passion for the professionalisation of the PR sector which she believes will help attract a more diverse workforce, new ideas, new thinking and new perspectives and help keep good practitioners in the industry longer by supporting them to do great work. In this discussion we touch on: What makes a good grad: It is all about attitude and a willingness to keep learning How to teach ethics: It’s common sense – do as you would be done by and be true to yourself Skills that as an industry that we need to get better at: Creative thinking is our industry’s currency. Creativity is really the only thing that can differentiate all Diversity: we need to step out of our echo chamber and build a deeper understanding of our audience Digital and social: skillset remains the same just broadening opportunity to engage with stakeholdersNohttps://www.spreaker.com/user/10717269/a-public-relations-podcast-smoke-signal-_2
Trevor is well known on the PR circuit, having been a practitioner for over two decades, a regular speaker at industry events and one of Australia’s earliest PR bloggers and tweeters. His blog, PR Warrior is still ranked in the world’s top 100 PR blogs to follow in 2018 (#33).

Trevor talks about the need for brands (and individuals) to embrace content marketing as a way to deeply engage and influence consumers.]]>http://smokesignalpodcast.com/?p=112Mon, 07 May 2018 06:26:16 +0000PaulIn this episode I speak with Trevor Young, a.k.a. the PR Warrior  Trevor is well known on the PR circuit, having been a practitioner for over two decades, a regular speaker at industry events and one of Australia’s earliest PR bloggers and tweeters....
Trevor is well known on the PR circuit, having been a practitioner for over two decades, a regular speaker at industry events and one of Australia’s earliest PR bloggers and tweeters. His blog, PR Warrior is still ranked in the world’s top 100 PR blogs to follow in 2018 (#33).

Trevor talks about the need for brands (and individuals) to embrace content marketing as a way to deeply engage and influence consumers.]]>3677cleanfullPaulIn this episode I speak with Trevor Young, a.k.a. the PR Warrior  Trevor is well known on the PR circuit, having been a practitioner for over two decades, a regular speaker at industry events and one of Australia’s earliest PR bloggers and tweeters. His blog, PR Warrior is still ranked in the world’s top 100 PR blogs to follow in 2018 (#33). Trevor talks about the need for brands (and individuals) to embrace content marketing as a way to deeply engage and influence consumers.Nohttps://www.spreaker.com/user/10717269/a-public-relations-podcast-smoke-signal-_3
According to Andy, who defines business creativity as the act of combining two different ideas in an unusual way to create something unique, useful or new, creativity is one of the most important life skills that everyone should learn. He believes it should also be taught in schools!

Creativity seems and ever more important skill for PR practitioners where creativity is becoming more and more vital as brands look to differentiate themselves and cut through the clutter.

Andy currently runs his own creativity coaching business, having held both in house and agency roles, including Global Creative Director for Burson Marsteller in the 1990’s where he was involved in 4-6 brainstorms a day.

According to Andy brainstorming gets a bad wrap. In reality brainstorming is simply the act of your brain coming up with an idea – whether that’s in a formal team setting or a chat in the hallway.

Some of his tips on brainstorms that he discusses in this podcast are:
•You need ice breakers to help participants become creative
•Understand 90/10 rule – it’ll take at least 10 ideas to get one good one
•To brainstorm in the absence of the audience is a complete waste of time

We also discuss the fact that while creativity is a right side of the brain, it also requires discipline and consistency that is left brain thinking. And relax, creativity can be taught, you just have to really want to learn.

If you enjoy this podcast then do be sure to check out Andy’s blog www.andyeklund.com where you can get a lot more tips on creativity.]]>http://smokesignalpodcast.com/?p=106Wed, 18 Apr 2018 00:53:07 +0000PaulIn this episode Andy Eklund, a.k.a. the Creativity Coach, takes us into the wonderful world of creativity. According to Andy, who defines business creativity as the act of combining two different ideas in an unusual way to create something unique,...
According to Andy, who defines business creativity as the act of combining two different ideas in an unusual way to create something unique, useful or new, creativity is one of the most important life skills that everyone should learn. He believes it should also be taught in schools!

Creativity seems and ever more important skill for PR practitioners where creativity is becoming more and more vital as brands look to differentiate themselves and cut through the clutter.

Andy currently runs his own creativity coaching business, having held both in house and agency roles, including Global Creative Director for Burson Marsteller in the 1990’s where he was involved in 4-6 brainstorms a day.

According to Andy brainstorming gets a bad wrap. In reality brainstorming is simply the act of your brain coming up with an idea – whether that’s in a formal team setting or a chat in the hallway.

Some of his tips on brainstorms that he discusses in this podcast are:
•You need ice breakers to help participants become creative
•Understand 90/10 rule – it’ll take at least 10 ideas to get one good one
•To brainstorm in the absence of the audience is a complete waste of time

We also discuss the fact that while creativity is a right side of the brain, it also requires discipline and consistency that is left brain thinking. And relax, creativity can be taught, you just have to really want to learn.

If you enjoy this podcast then do be sure to check out Andy’s blog www.andyeklund.com where you can get a lot more tips on creativity.]]>3258cleanfullPaulIn this episode Andy Eklund, a.k.a. the Creativity Coach, takes us into the wonderful world of creativity. According to Andy, who defines business creativity as the act of combining two different ideas in an unusual way to create something unique, useful or new, creativity is one of the most important life skills that everyone should learn. He believes it should also be taught in schools! Creativity seems and ever more important skill for PR practitioners where creativity is becoming more and more vital as brands look to differentiate themselves and cut through the clutter. Andy currently runs his own creativity coaching business, having held both in house and agency roles, including Global Creative Director for Burson Marsteller in the 1990’s where he was involved in 4-6 brainstorms a day. According to Andy brainstorming gets a bad wrap. In reality brainstorming is simply the act of your brain coming up with an idea – whether that’s in a formal team setting or a chat in the hallway. Some of his tips on brainstorms that he discusses in this podcast are: •You need ice breakers to help participants become creative •Understand 90/10 rule – it’ll take at least 10 ideas to get one good one •To brainstorm in the absence of the audience is a complete waste of time We also discuss the fact that while creativity is a right side of the brain, it also requires discipline and consistency that is left brain thinking. And relax, creativity can be taught, you just have to really want to learn. If you enjoy this podcast then do be sure to check out Andy’s blog www.andyeklund.com where you can get a lot more tips on creativity.Nohttps://www.spreaker.com/user/10717269/a-public-relations-podcast-smoke-signal-_4
“Bell Pottinger is probably the biggest story that I will cover in my career,” reveals Arun in episode one of Smoke Signal.

The demise of the venerable Bell Pottinger brand was not only the biggest story in the last 12 months but of his whole career, a big call for a journalist who has been covering the PR sector for over a decade.

As well as giving an inside view into the collapse of Bell Pottinger, Arun shares his views on some of the key themes that he's seeing as major influences impacting the practice of PR globally - the emergence of purpose as a key driver for brands; the increased role of data and analytics in creating and measuring campaigns; and the impact technology now plays in everything we do in PR today.

While the quality of PR campaigns across the globe has never been higher, as seen in awards winners being given globally, Arun believes there still a breadth of work that is "relatively average" that continues to plague the industry.

The cricket loving Arun (he hosts a podcast on this too), also shares his views on the increased presence of creativity; the role of awards in the PR sector; and the rise and rise of crisis management as an important facet in the PR toolkit.

In this episode we also take a look 'inside the news' at one of the more bizarre stories of recent times with ACT Chief Minister, Andrew Barr, telling a group of communications professionals that he  "hates journalists and is over mainstream media".

Enjoy episode one of Smoke Signal.]]>http://smokesignalpodcast.com/?p=90Tue, 27 Mar 2018 23:17:48 +0000PaulIn episode 1 of Smoke Signal we speak with Editor-in-Chief and CEO of the Holmes Report, Arun Sudhaman. “Bell Pottinger is probably the biggest story that I will cover in my career,” reveals Arun in episode one of Smoke Signal. The demise of the...
“Bell Pottinger is probably the biggest story that I will cover in my career,” reveals Arun in episode one of Smoke Signal.

The demise of the venerable Bell Pottinger brand was not only the biggest story in the last 12 months but of his whole career, a big call for a journalist who has been covering the PR sector for over a decade.

As well as giving an inside view into the collapse of Bell Pottinger, Arun shares his views on some of the key themes that he's seeing as major influences impacting the practice of PR globally - the emergence of purpose as a key driver for brands; the increased role of data and analytics in creating and measuring campaigns; and the impact technology now plays in everything we do in PR today.

While the quality of PR campaigns across the globe has never been higher, as seen in awards winners being given globally, Arun believes there still a breadth of work that is "relatively average" that continues to plague the industry.

The cricket loving Arun (he hosts a podcast on this too), also shares his views on the increased presence of creativity; the role of awards in the PR sector; and the rise and rise of crisis management as an important facet in the PR toolkit.

In this episode we also take a look 'inside the news' at one of the more bizarre stories of recent times with ACT Chief Minister, Andrew Barr, telling a group of communications professionals that he  "hates journalists and is over mainstream media".

Enjoy episode one of Smoke Signal.]]>2099cleanfullPaulIn episode 1 of Smoke Signal we speak with Editor-in-Chief and CEO of the Holmes Report, Arun Sudhaman. “Bell Pottinger is probably the biggest story that I will cover in my career,” reveals Arun in episode one of Smoke Signal. The demise of the venerable Bell Pottinger brand was not only the biggest story in the last 12 months but of his whole career, a big call for a journalist who has been covering the PR sector for over a decade. As well as giving an inside view into the collapse of Bell Pottinger, Arun shares his views on some of the key themes that he's seeing as major influences impacting the practice of PR globally - the emergence of purpose as a key driver for brands; the increased role of data and analytics in creating and measuring campaigns; and the impact technology now plays in everything we do in PR today. While the quality of PR campaigns across the globe has never been higher, as seen in awards winners being given globally, Arun believes there still a breadth of work that is "relatively average" that continues to plague the industry. The cricket loving Arun (he hosts a podcast on this too), also shares his views on the increased presence of creativity; the role of awards in the PR sector; and the rise and rise of crisis management as an important facet in the PR toolkit. In this episode we also take a look 'inside the news' at one of the more bizarre stories of recent times with ACT Chief Minister, Andrew Barr, telling a group of communications professionals that he  "hates journalists and is over mainstream media". Enjoy episode one of Smoke Signal.Nohttps://www.spreaker.com/user/10717269/a-public-relations-podcast-smoke-signal-_5
In this podcast we discuss the origins of Smoke Signal, the changing media landscape, the rise of social media and trust in this day and age of "fake news".]]>http://smokesignalpodcast.com/?p=72Tue, 13 Mar 2018 06:25:41 +0000PaulIn this pilot episode of Smoke Signal we kick off the podcast by taking a step outside of the PR bubble and speak with someone who is not in the day to day hustle - my wife Jennifer Cheal. In this podcast we discuss the origins of Smoke Signal, the...
In this podcast we discuss the origins of Smoke Signal, the changing media landscape, the rise of social media and trust in this day and age of "fake news".]]>1582cleanfullPaulIn this pilot episode of Smoke Signal we kick off the podcast by taking a step outside of the PR bubble and speak with someone who is not in the day to day hustle - my wife Jennifer Cheal. In this podcast we discuss the origins of Smoke Signal, the changing media landscape, the rise of social media and trust in this day and age of "fake news".No