The Salescadence Podcast

The Salescadence Podcasthttps://www.spreaker.com/show/the-salescadence-podcast
https://www.salescadence.co.uk/]]>enBusinessCopyright Matt Sykeshttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/5de44dd5e2900597c2b98ef68e1ba055.jpgThe Salescadence Podcasthttps://www.spreaker.com/show/the-salescadence-podcastTue, 24 Mar 2026 18:14:14 +0000Matt SykesMatt Sykesmatt@salescadence.co.ukIn sales, we're all selling something, and for that reason, the Salescadence Podcast will inspire and motivate you to help more people buy what you sell!
https://www.salescadence.co.uk/]]>trueepisodic2-Minute Sales Tip: Open with Emotion. Close with Logic.https://www.spreaker.com/episode/2-minute-sales-tip-open-with-emotion-close-with-logic--708561022 MIN SALES TIP: Open with Emotion. Close with Logic.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/70856102Tue, 24 Mar 2026 18:14:07 +0000Matt Sykes2 MIN SALES TIP: Open with Emotion. Close with Logic. Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Newsletter: https://www.salescadence.co.uk// ENGAGE! Strengthen the quality of sales conversations that shape buying...2 MIN SALES TIP: Open with Emotion. Close with Logic.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>143discovery,emotion,logic,questions,sales,salestips,sellingfalse94fullJames Hale - The 16 Words Every Business Should Knowhttps://www.spreaker.com/episode/james-hale-the-16-words-every-business-should-know--70634265
As the self-proclaimed ‘Story Guy’, James can unlock your business proposition in just 16 words, making you a more cohesive organisation internally and help place you in front of your ideal clients externally.

You’ll find this episode useful if you are considering rebranding or just keen to maximise your marketing spend - I hope you enjoy it.

Connect with James:
LinkedIn: https://www.linkedin.com/in/james-hale-marketing/
Website: https://halekorero.co.uk/

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books. Why not increase your sales knowledge and get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/70634265Sat, 14 Mar 2026 10:16:12 +0000Matt SykesOn this episode, I’m joined by James Hale, Marketing expert and the person you go to if you want to improve your company message through story telling. As the self-proclaimed ‘Story Guy’, James can unlock your business proposition in just 16 words,...
As the self-proclaimed ‘Story Guy’, James can unlock your business proposition in just 16 words, making you a more cohesive organisation internally and help place you in front of your ideal clients externally.

You’ll find this episode useful if you are considering rebranding or just keen to maximise your marketing spend - I hope you enjoy it.

Connect with James:
LinkedIn: https://www.linkedin.com/in/james-hale-marketing/
Website: https://halekorero.co.uk/

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books. Why not increase your sales knowledge and get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>3302sales,salestips,selling,stories,story,storytellingfalse93full2-Minute Sales Tip: Why Your Story Doesn't Sell.https://www.spreaker.com/episode/2-minute-sales-tip-why-your-story-doesn-t-sell--701443722 MIN SALES TIP: Why Your Story Doesn’t Sell!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/70144372Thu, 19 Feb 2026 08:45:16 +0000Matt Sykes2 MIN SALES TIP: Why Your Story Doesn’t Sell! Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Newsletter: https://www.salescadence.co.uk// ENGAGE! Strengthen the quality of sales conversations that shape buying decisions...2 MIN SALES TIP: Why Your Story Doesn’t Sell!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books: Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>140sales,salestip,selling,storytellingfalse92fullWhy You Need Your Buyer To Object!https://www.spreaker.com/episode/why-you-need-your-buyer-to-object--69968871
Let’s face it; after closing techniques, handling objections is the most sought-after skill that sales trainers are asked to deliver – and the truth is, it should be one of the easiest ones to master.

We’ll look at:

Why salespeople struggle with objections
Why and what Buyers object to
What an objection is (and what it isn’t)
How to help buyers overcome them with the OBJECT formula.

Why salespeople struggle with objections
Why and what Buyers object to
What an objection is (and what it isn’t)
How to help buyers overcome them with the OBJECT formula.

I hope you enjoy it.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/

Newsletter: http: https://www.salescadence.co.uk/

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>2683objections,sales,salestip,sellingfalse91full2-Minute Sales Tip: Keir Starmer, PMQs, and Winging It!https://www.spreaker.com/episode/2-minute-sales-tip-keir-starmer-pmqs-and-winging-it--697847792 MIN SALES TIP: Keir Starmer, PMQs, and Winging It!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>https://api.spreaker.com/episode/69784779Wed, 04 Feb 2026 14:30:42 +0000Matt Sykes2 MIN SALES TIP: Keir Starmer, PMQs, and Winging It! Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Newsletter: https://www.salescadence.co.uk// ENGAGE! Strengthen the quality of sales conversations that shape buying...2 MIN SALES TIP: Keir Starmer, PMQs, and Winging It!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>163kier,pmqs,primeminister,sales,salespodcast,salestip,selling,starmerfalse90fullSix Steps to a Better Discovery Call - Recorded Live!https://www.spreaker.com/episode/six-steps-to-a-better-discovery-call-recorded-live--69642486
Light-touch by nature and content, specifically ‘relaxed’ to appeal to a group that has very little experience of sales.

I hope you enjoy it.

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books: Keen to expand your sales knowledge and upgrade your sales skills?
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/69642486Wed, 28 Jan 2026 11:43:06 +0000Matt SykesRecorded earlier this year with a cohort of young entrepreneurs, this episode offers you the opportunity to hear me deliver sales training - live. Light-touch by nature and content, specifically ‘relaxed’ to appeal to a group that has very little...
Light-touch by nature and content, specifically ‘relaxed’ to appeal to a group that has very little experience of sales.

I hope you enjoy it.

ENGAGE! Strengthen the quality of sales conversations that shape buying decisions with our flagship 6-Step Sales training workshop – details here.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books: Keen to expand your sales knowledge and upgrade your sales skills?
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>2260b2b,b2bsales,discovery,discoverycall,entrepreneur,qualify,sales,salestip,salestraining,selling,trainingfalse89full2-Minute Sales Tip: Is This the Worst Sales Advice Ever?https://www.spreaker.com/episode/2-minute-sales-tip-is-this-the-worst-sales-advice-ever--695084132 MIN SALES TIP: The Worst Sales Advice Ever?

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/69508413Mon, 19 Jan 2026 17:39:15 +0000Matt Sykes2 MIN SALES TIP: The Worst Sales Advice Ever? Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Newsletter: https://www.salescadence.co.uk// The Salescadence Licence. Ever thought about running your own sales training &...2 MIN SALES TIP: The Worst Sales Advice Ever?

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books? Expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>125sales,salestip,sellingfalse88fullHow Good Deals Die - Lessons From A Lost Salehttps://www.spreaker.com/episode/how-good-deals-die-lessons-from-a-lost-sale--69432484
A warm referral, strong discovery, aligned stakeholders, all the usual signs were there, but subtle red flags kept stacking, which only really became clear after the deal was lost and reviewed.

This episode is a practical post-mortem on a live sales opportunity and why some deals are unwinnable no matter how good the salesperson is.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/69432484Wed, 14 Jan 2026 06:58:57 +0000Matt SykesIn this episode, I break down how a “good deal" destined for Closed Won, died quietly. A warm referral, strong discovery, aligned stakeholders, all the usual signs were there, but subtle red flags kept stacking, which only really became clear after...
A warm referral, strong discovery, aligned stakeholders, all the usual signs were there, but subtle red flags kept stacking, which only really became clear after the deal was lost and reviewed.

This episode is a practical post-mortem on a live sales opportunity and why some deals are unwinnable no matter how good the salesperson is.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>2406closing,lostdeal,postmortem,sales,saletip,sellingfalse87full2-Minute Sales Tip: Here's What Toyota Taught Me About B2B Saleshttps://www.spreaker.com/episode/2-minute-sales-tip-here-s-what-toyota-taught-me-about-b2b-sales--693260592 MIN SALES TIP: What TOYOTA Taught Me About B2B Sales

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books. Keen to expand your sales knowledge and upgrade your sales skills?
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/69326059Tue, 06 Jan 2026 16:56:43 +0000Matt Sykes2 MIN SALES TIP: What TOYOTA Taught Me About B2B Sales Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Newsletter: https://www.salescadence.co.uk// The Salescadence Licence. Ever thought about running your own sales training...2 MIN SALES TIP: What TOYOTA Taught Me About B2B Sales

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books. Keen to expand your sales knowledge and upgrade your sales skills?
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>130b2bsales,prospecting,sales,salestip,selling,toyotafalse86fullWhich Sales Truths Deserve to be Cancelled?https://www.spreaker.com/episode/which-sales-truths-deserve-to-be-cancelled--69120261
I discuss and dismantle:

Detach from the outcome
Curiosity closes more deals than confidence
A man convinced against his will is of the same opinion still
The real objection is never the first one you hear
No pain, no sale
Move up the food chain
Questions control the conversation

Detach from the outcome
Curiosity closes more deals than confidence
A man convinced against his will is of the same opinion still
The real objection is never the first one you hear
No pain, no sale
Move up the food chain
Questions control the conversation

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>2757negotiation,questions,sales,salestruth,sellingfalse85full2-Minute Sales Tip: When is the Right Time To Send a Quote?https://www.spreaker.com/episode/2-minute-sales-tip-when-is-the-right-time-to-send-a-quote--690528722 MIN SALES TIP: When is the Right Time to Send a Quote?

Connect with Matt: LinkedIn:
https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books: Keen to expand your sales knowledge? Get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/69052872Mon, 15 Dec 2025 09:15:47 +0000Matt Sykes2 MIN SALES TIP: When is the Right Time to Send a Quote? Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Newsletter: https://www.salescadence.co.uk// The Salescadence Licence. Ever thought about running your own sales...2 MIN SALES TIP: When is the Right Time to Send a Quote?

Connect with Matt: LinkedIn:
https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books: Keen to expand your sales knowledge? Get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>106sales,salesquote,salestip,sellingfalse84fullI Pitch My New Business Using The CAPSTONE Pitch Frameworkhttps://www.spreaker.com/episode/i-pitch-my-new-business-using-the-capstone-pitch-framework--68883936The Salescadence Licence using the CAPSTONE pitch framework, created originally by Daniel Priestly and his company, DENT Global.

I make no excuses for pitching to you the loyal podcast listener, because I believe that this episode will help anyone who is keen to adopt a framework that will deliver a sales pitch in a logical and relevant sequence.

I hope you find it useful.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Sign up to the Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/68883936Thu, 04 Dec 2025 16:57:03 +0000Matt SykesIn this episode, I pitch my latest business venture – https://www.salescadence.co.uk/licence-opportunities/ using the CAPSTONE pitch framework, created originally by Daniel Priestly and his company, DENT Global. I make no excuses for pitching to...The Salescadence Licence using the CAPSTONE pitch framework, created originally by Daniel Priestly and his company, DENT Global.

I make no excuses for pitching to you the loyal podcast listener, because I believe that this episode will help anyone who is keen to adopt a framework that will deliver a sales pitch in a logical and relevant sequence.

I hope you find it useful.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Sign up to the Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>1890capstone,licence,pitch,pitching,sales,salespitch,sellingtrue83full2-Minute Sales Tip: Rapport Builder - Ask This Question on a Discovery Callhttps://www.spreaker.com/episode/2-minute-sales-tip-rapport-builder-ask-this-question-on-a-discovery-call--687725662 MIN SALES TIP: What To Ask on a First-Time Discovery Call...

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/68772566Thu, 27 Nov 2025 17:00:29 +0000Matt Sykes2 MIN SALES TIP: What To Ask on a First-Time Discovery Call... Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Newsletter: https://www.salescadence.co.uk// The Salescadence Licence. Ever thought about running your own sales...2 MIN SALES TIP: What To Ask on a First-Time Discovery Call...

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>118discovery,sales,salesadvice,salescall,salespodcast,salestipfalse82fullSteve Radford - The Framework For Conversational Sellinghttps://www.spreaker.com/episode/steve-radford-the-framework-for-conversational-selling--68655164How to Sell: Everything you need to think, know and do to have greater sales conversations.

As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important. We discuss this issue and the following 3 guiding principles within the book:

How you need to think - six fundamental sales mindsets
What you need to know - five essential areas of sales knowledge
What you need to do – seven steps for greater sales conversations

How you need to think - six fundamental sales mindsets
What you need to know - five essential areas of sales knowledge
What you need to do – seven steps for greater sales conversations

Connect with Steve:
LinkedIn: https://www.linkedin.com/in/realsteveradford/
Get Steve’s Book: Order here.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Books! Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>2749sales,salesbook,salespodcast,salestip,sellingfalse81full2-Minute Sales Tip: Think Stories Sell? Think Again.https://www.spreaker.com/episode/2-minute-sales-tip-think-stories-sell-think-again--685906922 MINUTESALES TIP: Think Stories Sell? Think Again.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>https://api.spreaker.com/episode/68590692Sun, 16 Nov 2025 15:45:26 +0000Matt Sykes2 MINUTESALES TIP: Think Stories Sell? Think Again. Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Newsletter: https://www.salescadence.co.uk// The Salescadence Licence. Ever thought about running your own sales training...2 MINUTESALES TIP: Think Stories Sell? Think Again.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Newsletter: http: https://www.salescadence.co.uk/

The Salescadence Licence. Ever thought about running your own sales training & coaching business but don’t know how to start – START HERE!

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>124salestip,selling,storytellingfalse80full2-Minute Sales Tip: Sell Richer - Not Cheaper!https://www.spreaker.com/episode/2-minute-sales-tip-sell-richer-not-cheaper--673292862 MIN SALES TIP: Don't Discount - Do This

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/67329286Mon, 11 Aug 2025 11:37:04 +0000Matt Sykes2 MIN SALES TIP: Don't Discount - Do This Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Website: https://www.salescadence.co.uk// Sales Professional? Want to benchmark your sales skills against the best in your industry?...2 MIN SALES TIP: Don't Discount - Do This

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>122discounting,sales,salesadvice,salestips,sellingfalse79fullThe Modern B2B Buyer: What's Changed?https://www.spreaker.com/episode/the-modern-b2b-buyer-what-s-changed--67179972
That’s what's up for debate on this episode, because there’s a fair case to suggest that the rules of engagement have not just shifted, they’ve catapulted towards automation and AI and that the era of P2P selling is over!

Listen and you’ll hear my take on how modern buyers deal with:

The rise of self-directed research
Information overload
Increased buyer signoff hierarchy
Spending less time with sellers

The rise of self-directed research
Information overload
Increased buyer signoff hierarchy
Spending less time with sellers

I also share what hasn’t changed in sales and is unlikely to change anytime soon
Plus 3 pieces of traditional sales wisdom which continues to stand the test of time – enjoy!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Leads to Sales training workshop – 13.09.25 – more info and book your place here.

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>2965buyers,maslow,risk,sales,salespodcast,sellers,sellingtrue78full2-Minute Sales Tip: Deals Stalling? Do This.https://www.spreaker.com/episode/2-minute-sales-tip-deals-stalling-do-this--668829882 MIN SALES TIP: Deals Stalling? Do This.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>https://api.spreaker.com/episode/66882988Mon, 07 Jul 2025 12:26:27 +0000Matt Sykes2 MIN SALES TIP: Deals Stalling? Do This. Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Website: https://www.salescadence.co.uk// B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn...2 MIN SALES TIP: Deals Stalling? Do This.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>141sales,salestips,sellingfalse77fullJimmy Armitage - The Sales Recruitment Blueprinthttps://www.spreaker.com/episode/jimmy-armitage-the-sales-recruitment-blueprint--66645999
It’s about thinking like a recruiter. In this episode, I sit down with Jimmy Armitage, a seasoned recruiter who challenges his clients to build a sound commercial business case before they hire - and then uses that blueprint to attract and select the right sales talent.

If you want to understand how the best sales recruiters find and hire top performers, this episode is a must-listen.

Connect with Jimmy:
LinkedIn: https://www.linkedin.com/in/jimmy-armitage-yourwavelength/
Website: https://yourwavelength.co.uk/

CALIBRATE Sales Audit: Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>https://api.spreaker.com/episode/66645999Fri, 20 Jun 2025 06:59:23 +0000Matt SykesThere’s a reason why some companies consistently hire high-performing salespeople - and it’s not about inflated salaries or over-hyped job ads. It’s about thinking like a recruiter. In this episode, I sit down with Jimmy Armitage, a seasoned...
It’s about thinking like a recruiter. In this episode, I sit down with Jimmy Armitage, a seasoned recruiter who challenges his clients to build a sound commercial business case before they hire - and then uses that blueprint to attract and select the right sales talent.

If you want to understand how the best sales recruiters find and hire top performers, this episode is a must-listen.

Connect with Jimmy:
LinkedIn: https://www.linkedin.com/in/jimmy-armitage-yourwavelength/
Website: https://yourwavelength.co.uk/

CALIBRATE Sales Audit: Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>3003hiring,recruitment,sales,salestip,sellingfalse76full2-Minute Sales Tip: End every call like thishttps://www.spreaker.com/episode/2-minute-sales-tip-end-every-call-like-this--664621132 MIN SALES TIP: End Better

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge? Get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>https://api.spreaker.com/episode/66462113Sun, 08 Jun 2025 12:27:27 +0000Matt Sykes2 MIN SALES TIP: End Better Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Website: https://www.salescadence.co.uk// Sales Professional? Want to benchmark your sales skills against the best in your industry? Take...2 MIN SALES TIP: End Better

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge? Get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.]]>99sales,salespodcast,salestipfalse75fullChris Reeve - Recession-Proof Yourself: 6 LinkedIn Power Playshttps://www.spreaker.com/episode/chris-reeve-recession-proof-yourself-6-linkedin-power-plays--66330325
So how can you inject some optimism and engagement into a stagnant marketplace?

In this episode, I sit down with Chris Reeve, founder at Reeve Social Media, to hear his advice on how to leverage LinkedIn during an economic downturn and set yourself up for social media success.

If you used to post on LinkedIn as part of a lead generation strategy – and now you don’t, this episode is the tough-love you’ve been waiting to hear!

Connect with Chris:
LinkedIn: https://www.linkedin.com/in/chrisreevo/
Website: https://www.reevesocialmedia.co.uk/

Are you a B2B Sales Leader looking for clarity around your total sales process?
Learn about the Calibrate Sales Audit here.

Are you a Sales Professional who wants to benchmark your sales skills?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/66330325Thu, 29 May 2025 18:19:01 +0000Matt SykesThere may be trouble ahead! The UK economy is flat-lining, the word on the streets is there’s more pain to come and none of this is helping salespeople create pipeline. So how can you inject some optimism and engagement into a stagnant marketplace? ...
So how can you inject some optimism and engagement into a stagnant marketplace?

In this episode, I sit down with Chris Reeve, founder at Reeve Social Media, to hear his advice on how to leverage LinkedIn during an economic downturn and set yourself up for social media success.

If you used to post on LinkedIn as part of a lead generation strategy – and now you don’t, this episode is the tough-love you’ve been waiting to hear!

Connect with Chris:
LinkedIn: https://www.linkedin.com/in/chrisreevo/
Website: https://www.reevesocialmedia.co.uk/

Are you a B2B Sales Leader looking for clarity around your total sales process?
Learn about the Calibrate Sales Audit here.

Are you a Sales Professional who wants to benchmark your sales skills?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>2337linkedin,linkedinadvice,linkedintips,sales,salespodcast,salestips,sellingtrue74fullDavid Revell - Hiring? How to Attract Top Sales Talenthttps://www.spreaker.com/episode/david-revell-hiring-how-to-attract-top-sales-talent--65663731
In this episode, I sit down with David Revell, founder at Charta Recruitment, to talk about why most sales job ads read like ransom notes and what employers can do to become more visible in their hiring process.

If you’re currently hiring for a sales role, this episode is well worth listening to!

Connect with David:
LinkedIn: https://www.linkedin.com/in/david-revell-8b0929b6/
Website: https://chartarecruitment.com/

Are you a B2B SME looking for clarity around your total sales process?
Learn about the Calibrate Sales Audit here.

Are you a Sales Professional who wants to benchmark your sales skills?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/65663731Tue, 22 Apr 2025 13:00:52 +0000Matt SykesThere’s a reason why most Sales job adverts fail to attract top sales talent and it all lies in the fundamental principles of selling. In this episode, I sit down with David Revell, founder at Charta Recruitment, to talk about why most sales job ads...
In this episode, I sit down with David Revell, founder at Charta Recruitment, to talk about why most sales job ads read like ransom notes and what employers can do to become more visible in their hiring process.

If you’re currently hiring for a sales role, this episode is well worth listening to!

Connect with David:
LinkedIn: https://www.linkedin.com/in/david-revell-8b0929b6/
Website: https://chartarecruitment.com/

Are you a B2B SME looking for clarity around your total sales process?
Learn about the Calibrate Sales Audit here.

Are you a Sales Professional who wants to benchmark your sales skills?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3249sales,salesjobs,salespodcast,salesrole,salestips,sellingtrue73fullThe Buyer's Journey; The Facts About the 60% You Never See!"https://www.spreaker.com/episode/the-buyer-s-journey-the-facts-about-the-60-you-never-see--65465008
In this episode, I explore the evidence that supports this belief, share what each of the steps in the Buyers Journey looks like and why salespeople need to know.

I also unpack the 6 destinations that Buyers can find themselves in on a 1st time discovery call with an uneducated seller:

The Corridor of Uncertainty
The Equality Gap
The Path of Most Resistance
The Valley of Plenty
The Trip to the Promised Land
The Next Step

Grab a pen, this one’s worth taking notes about!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Are you a Sales Professional who wants to benchmark your sales skills? Take The Salescadence Sales Audit and find out.

Are you a B2B SME looking for clarity around your total sales process? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/65465008Wed, 09 Apr 2025 12:46:07 +0000Matt SykesIt’s a common acceptance that 60% of the sales cycle is over before a buyer talks to a sales person. In this episode, I explore the evidence that supports this belief, share what each of the steps in the Buyers Journey looks like and why salespeople...
In this episode, I explore the evidence that supports this belief, share what each of the steps in the Buyers Journey looks like and why salespeople need to know.

I also unpack the 6 destinations that Buyers can find themselves in on a 1st time discovery call with an uneducated seller:

The Corridor of Uncertainty
The Equality Gap
The Path of Most Resistance
The Valley of Plenty
The Trip to the Promised Land
The Next Step

Grab a pen, this one’s worth taking notes about!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Are you a Sales Professional who wants to benchmark your sales skills? Take The Salescadence Sales Audit and find out.

Are you a B2B SME looking for clarity around your total sales process? Learn about the Calibrate Sales Audit here.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>1634buyersjourney,sales,salespodcast,salestips,sellingtrue72fullTrade Show Success: The Best Sales Pitch Ever!https://www.spreaker.com/episode/trade-show-success-the-best-sales-pitch-ever--65338759
I also unpack a ‘pitch’ framework that I share with my clients to help them deliver a compelling conversation-starter with those potential customers who visit their stand:

P – Profile
I – Issue
T – Treatment
C – Credibility
H - Hustle

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>https://api.spreaker.com/episode/65338759Thu, 03 Apr 2025 18:04:07 +0000Matt SykesIn this episode, I share some insights into the world of Trade Shows and offer some advice around how to get more out of attending – be that as an exhibitor or an attendee. I also unpack a ‘pitch’ framework that I share with my clients to help them...
I also unpack a ‘pitch’ framework that I share with my clients to help them deliver a compelling conversation-starter with those potential customers who visit their stand:

P – Profile
I – Issue
T – Treatment
C – Credibility
H - Hustle

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>2611events,pitch,pitching,sales,salespitch,salestips,selling,tradeshowstrue71fullCassandra Andrews - The Silent Struggles of High-Net-Worth Menhttps://www.spreaker.com/episode/cassandra-andrews-the-silent-struggles-of-high-net-worth-men--64654933
We explored how Cassandra makes it easy for her ideal client to self-diagnose and shares how providing complimentary self-help tools can support lead generation.

Connect with Cassandra:
LinkedIn: https://www.linkedin.com/in/cassandraandrews/
Website: https://www.cassandraandrews.com/
Her Scorecard link is: https://www.cassandraandrews.com/scorecard
The Journaling link is: https://www.cassandraandrews.com/journaling

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>https://api.spreaker.com/episode/64654933Sun, 02 Mar 2025 09:40:46 +0000Matt SykesOn this episode, I’m joined by therapeutic coach Cassandra Andrews, who works specifically with high-net-worth men in their forties, who despite their success, are searching to find new purpose in their life. We explored how Cassandra makes it easy...
We explored how Cassandra makes it easy for her ideal client to self-diagnose and shares how providing complimentary self-help tools can support lead generation.

Connect with Cassandra:
LinkedIn: https://www.linkedin.com/in/cassandraandrews/
Website: https://www.cassandraandrews.com/
Her Scorecard link is: https://www.cassandraandrews.com/scorecard
The Journaling link is: https://www.cassandraandrews.com/journaling

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>2424high-net-worth,sales,salespodcast,salestips,sellingtrue70fullSales Slump? Here's 9 Ways to Avoid Being Placed on a PIP!https://www.spreaker.com/episode/sales-slump-here-s-9-ways-to-avoid-being-placed-on-a-pip--64314416
Sales isn’t easy, I’m not suggesting it is. But I am suggesting that the help needed to fix a failing sales strategy is there – you’ve just got to know where to look and who to ask!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/64314416Tue, 11 Feb 2025 08:14:49 +0000Matt SykesIn this episode, I explore some of the options available to anyone in sales who is struggling and offer advice around how they can take matters into their own hands and start the process of improvement. Sales isn’t easy, I’m not suggesting it is. But...
Sales isn’t easy, I’m not suggesting it is. But I am suggesting that the help needed to fix a failing sales strategy is there – you’ve just got to know where to look and who to ask!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>1957pip,sales,salesadvice,salestips,sellingtrue69fullWhy Sales Training Fails: Eliminate the Risk of Wasting Your Training Budgethttps://www.spreaker.com/episode/why-sales-training-fails-eliminate-the-risk-of-wasting-your-training-budget--63993143

A lack of purpose
Who’s in the room
A lack of aftercare
Zero reinforcement
An absence of Sales Management

Maintaining regular sales training to deliver long-term sustainable change is essential in today’s fast-changing, buyer-centric global marketplace.

This episode is for every Sales Leader who is looking to ensure they get more back than then invest and includes the questions you HAVE TO ask if you want that to happen.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/63993143Wed, 29 Jan 2025 12:09:35 +0000Matt SykesIn this episode, I expose some of the risks companies face when they invest in sales training and the reasons why some training fails to deliver – these are: - A lack of purpose - Who’s in the room - A lack of aftercare - Zero reinforcement - An...

A lack of purpose
Who’s in the room
A lack of aftercare
Zero reinforcement
An absence of Sales Management

Maintaining regular sales training to deliver long-term sustainable change is essential in today’s fast-changing, buyer-centric global marketplace.

This episode is for every Sales Leader who is looking to ensure they get more back than then invest and includes the questions you HAVE TO ask if you want that to happen.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>1693sales,salesadvice,salespodcast,salestips,salestraining,selling,trainingtrue68fullStop Chasing New Clients! The untapped goldmine sitting in your existing customer databasehttps://www.spreaker.com/episode/stop-chasing-new-clients-the-untapped-goldmine-sitting-in-your-existing-customer-database--63715452

Get the basics right - know your numbers
Keep what you’ve got - retention strategy
Prune your database - search for ICPs
Seller beware! Tenders and RFPs suck
Account based marketing - hyper-focussed campiagns
Events and exhibitions - zig not zag
Keep your enemies close
Strive to be a KPI - live rent-free in your clients head

Get the basics right - know your numbers
Keep what you’ve got - retention strategy
Prune your database - search for ICPs
Seller beware! Tenders and RFPs suck
Account based marketing - hyper-focussed campiagns
Events and exhibitions - zig not zag
Keep your enemies close
Strive to be a KPI - live rent-free in your clients head

Yes, keep prospecting for new business, but don’t ignore the hidden goldmine already sitting in your customer database. Trust me, selling warm is way more effective than selling cold.

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>2302abm,icp,kpi,retention,sales,salespodcast,salestips,sellingtrue67fullFred Copestake - Profit with Principles: The Art of Ethical Sellinghttps://www.spreaker.com/episode/fred-copestake-profit-with-principles-the-art-of-ethical-selling--62959418
With over 24 years experience in the L&D industry, and author of 3 insightful sales books, there isn’t much that Fred doesn’t know about helping sales professionals up their game and become better at helping their customers make better buying decisions.

We talk about his latest book ‘Ethical Selling’ which unpacks the key areas which lead to a win,win,win! A win for their customer, a win for their company and a win for their conscience.

This is an episode packed with sales stories, sales advice and a generous dose of humour.

Connect with Fred: LinkedIn: https://www.linkedin.com/in/fredcopestake/
To get a copy of Fred’s book ‘Ethical Selling’ click here.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/62959418Thu, 21 Nov 2024 20:58:45 +0000Matt SykesIn this episode, I sit down and talk all things sales training & coaching with Fred Copestake, founder of Brindis, a specialist Sales Training & Coaching Consultancy. With over 24 years experience in the L&D industry, and author of 3...
With over 24 years experience in the L&D industry, and author of 3 insightful sales books, there isn’t much that Fred doesn’t know about helping sales professionals up their game and become better at helping their customers make better buying decisions.

We talk about his latest book ‘Ethical Selling’ which unpacks the key areas which lead to a win,win,win! A win for their customer, a win for their company and a win for their conscience.

This is an episode packed with sales stories, sales advice and a generous dose of humour.

Connect with Fred: LinkedIn: https://www.linkedin.com/in/fredcopestake/
To get a copy of Fred’s book ‘Ethical Selling’ click here.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3570ethical,sales,salesbook,salestips,sellingtrue66fullStefan Boyle - The LinkedIn Ghostwriterhttps://www.spreaker.com/episode/stefan-boyle-the-linkedin-ghostwriter--61303532
Stefan is one of the best LinkedIn Ghostwriters around and works with busy CEOs to help them unlock the power of the platform and establish a credible online personal brand and tell their story through his words.

In this episode, Stefan talks openly about his challenges of dealing with business during the pandemic and how he called-time on his marketing agency to start over as a self-employed sole-trader.

Stefan is a true content creation authority and this is an episode is packed with opinion, advice and honesty.

Connect with Stefan:
LinkedIn: https://www.linkedin.com/in/stefanboyleghostwriter/?originalSubdomain=uk

Want to benchmark your sales effectiveness?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>https://api.spreaker.com/episode/61303532Sun, 08 Sep 2024 19:51:36 +0000Matt SykesOn this episode, I sit down for a fireside chat with friend of the podcast, Stefan Boyle. This is our third episode together and I can’t think a better person to sit down and talk about the trials and tribulations of self-employment than this guy....
Stefan is one of the best LinkedIn Ghostwriters around and works with busy CEOs to help them unlock the power of the platform and establish a credible online personal brand and tell their story through his words.

In this episode, Stefan talks openly about his challenges of dealing with business during the pandemic and how he called-time on his marketing agency to start over as a self-employed sole-trader.

Stefan is a true content creation authority and this is an episode is packed with opinion, advice and honesty.

Connect with Stefan:
LinkedIn: https://www.linkedin.com/in/stefanboyleghostwriter/?originalSubdomain=uk

Want to benchmark your sales effectiveness?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>3585ghostwriter,linkedin,sales,sellingtrue65fullThe Golf Episode: What British Open Qualifying Taught Me About B2B Saleshttps://www.spreaker.com/episode/the-golf-episode-what-british-open-qualifying-taught-me-about-b2b-sales--61118593If you think golf is hard, try being a golf caddie!

In this episode, I share 8 pieces of valuable advice gleaned from caddying in the British Seniors Open Qualifiers in Scotland and how each of these pearls of wisdom are totally relevant to the profession of sales:

The role is to serve others
Preparation is your friend
Be timely
Be self-aware
Know your golfer
Know when to shut up
Be one step ahead
Mitigate risk

The role is to serve others
Preparation is your friend
Be timely
Be self-aware
Know your golfer
Know when to shut up
Be one step ahead
Mitigate risk

If this episode doesn’t get you interested in the ‘hardest game in the world’ or at least, help you be better at sales, I’ll eat my hat!

Connect with Alan:
LinkedIn: https://www.linkedin.com/in/alan-henry-00697713/
Website: https://esbroadcast.com/

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps that will help convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Think you need some help but don't know where to start? You can book a complimentary 15minute call here and let's help you work that out.
]]>3202golf,sales,salesadvice,salespodcast,salestipsfalse64fullKonrad Sanders - What it Takes to Write the Words that Sellhttps://www.spreaker.com/episode/konrad-sanders-what-it-takes-to-write-the-words-that-sell--60916102
We unpack his entrepreneurial journey, explore the critical need for both science and art in copywriting and discuss what the future of the industry looks like now that AI has firmly established itself as a major player in the copywriting industry.

Konrad is a true content creation authority and this is an episode packed with opinion, advice and tips - I hope you enjoy it!

Connect with Konrad:
LinkedIn: www.linkedin.com/in/konradsanders/
Website: www.creative-copywriter.net/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/60916102Sun, 04 Aug 2024 09:53:49 +0000Matt SykesOn this episode, we take a look inside the world of creative copywriting with Konrad Sanders, Founder and CEO at The Creative Copywriter, and discuss how he took TCC from being a one-man-blog to a successful creative agency in just 10 years. We...
We unpack his entrepreneurial journey, explore the critical need for both science and art in copywriting and discuss what the future of the industry looks like now that AI has firmly established itself as a major player in the copywriting industry.

Konrad is a true content creation authority and this is an episode packed with opinion, advice and tips - I hope you enjoy it!

Connect with Konrad:
LinkedIn: www.linkedin.com/in/konradsanders/
Website: www.creative-copywriter.net/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>2922copywriter,copywriting,sales,sellingtrue63fullIntroverts, Imposters and Sales Mistakeshttps://www.spreaker.com/episode/introverts-imposters-and-sales-mistakes--60624126
We discuss:
The distinctions between sales and marketing. The elements that make up a good salesperson and the contrast of being seen as an imposter. We explore the advantage of being a sales introvert, how to mitigate some of the risks associated with helping people buy from you and some of the common mistake’s salespeople make.

If you’ve just started out in business or are thinking about doing so, then this episode is definitely one that well open your eyes to the importance that selling will bring to your early months of entrepreneurship!

Connect with me:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Connect with Rob:
LinkedIn: https://www.linkedin.com/in/robislistening/?originalSubdomain=uk
Website: https://www.roblawrence.co/

Start Build & Grow:
Website: https://startbuildgrow.co.uk/

Open Links by Dominic Holland: https://www.dominichollandbooks.com/shop/open-links/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/60624126Sun, 07 Jul 2024 09:33:14 +0000Matt SykesOn this episode, I become the guest as I share an interview I did with Rob Lawrence, host of the Start Build & Grow podcast. Together, we unpack the world of sales start-up and share some specific tips, tools and strategies that will help anyone...
We discuss:
The distinctions between sales and marketing. The elements that make up a good salesperson and the contrast of being seen as an imposter. We explore the advantage of being a sales introvert, how to mitigate some of the risks associated with helping people buy from you and some of the common mistake’s salespeople make.

If you’ve just started out in business or are thinking about doing so, then this episode is definitely one that well open your eyes to the importance that selling will bring to your early months of entrepreneurship!

Connect with me:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Connect with Rob:
LinkedIn: https://www.linkedin.com/in/robislistening/?originalSubdomain=uk
Website: https://www.roblawrence.co/

Start Build & Grow:
Website: https://startbuildgrow.co.uk/

Open Links by Dominic Holland: https://www.dominichollandbooks.com/shop/open-links/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3321entrepreneur,sales,salespodcast,salesprocess,salestipsfalse62full8 Ways to Improve Your Proposal Close Ratehttps://www.spreaker.com/episode/8-ways-to-improve-your-proposal-close-rate--60308776
After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document, many fail to get a reply from the person who asked for it.

In this episode, I share 8 pieces of valuable advice that will help anyone in sales who is sending quotes and proposals to improve their chances of not only getting a response, but more importantly, improve the chances of turning one into cash.

If you’re responsible for sales and currently have at least one proposal out there with no idea if it will convert or not, then this episode is definitely one for you!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>https://api.spreaker.com/episode/60308776Fri, 07 Jun 2024 09:55:42 +0000Matt SykesOne of the big frustrations many sales people have relates to sending quotations and proposals. After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document,...
After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document, many fail to get a reply from the person who asked for it.

In this episode, I share 8 pieces of valuable advice that will help anyone in sales who is sending quotes and proposals to improve their chances of not only getting a response, but more importantly, improve the chances of turning one into cash.

If you’re responsible for sales and currently have at least one proposal out there with no idea if it will convert or not, then this episode is definitely one for you!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>1801conversion,proposals,quotations,sales,salestips,sellingtrue61fullDominic Waters - The Psychology Behind Hiring Top Sales Talenthttps://www.spreaker.com/episode/dominic-waters-the-psychology-behind-hiring-top-sales-talent--60185338
Dominic has been specialising in helping some of the largest businesses in the world mitigate the risk of wrong-hires for over 25 years and having used the SPQ Gold test myself on numerous occasions, I speak from experience myself that what you’ll hear on this episode can be real a game-changer.

If you’re responsible for hiring sales talent in your organisation and have been burnt in the past, then this episode is definitely one for you!

Connect with Dominic:
LinkedIn: https://www.linkedin.com/in/dominicwaters/
Website: http://pwauk.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/60185338Mon, 27 May 2024 09:54:01 +0000Matt SykesIn this episode, we explore the often risky-pastime of recruiting salespeople with Dominic Waters, CEO at Paul Waters Associates, and discuss why using psychometric tests during the process can radically improve the chances of finding and hiring a...
Dominic has been specialising in helping some of the largest businesses in the world mitigate the risk of wrong-hires for over 25 years and having used the SPQ Gold test myself on numerous occasions, I speak from experience myself that what you’ll hear on this episode can be real a game-changer.

If you’re responsible for hiring sales talent in your organisation and have been burnt in the past, then this episode is definitely one for you!

Connect with Dominic:
LinkedIn: https://www.linkedin.com/in/dominicwaters/
Website: http://pwauk.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3093profiling,psychometric,recruitment,sales,sellingfalse60fullPaul McVeigh - Pitch to Podium: From Premier League to Global Keynote Speakerhttps://www.spreaker.com/episode/paul-mcveigh-pitch-to-podium-from-premier-league-to-global-keynote-speaker--59992119
Paul was originally a guest on episode 3 (SP103) and this episode covers how he has used his background in football and his Masters in sports psychology to carve out a very successful career on the global keynote circuit, with companies such as Microsoft, PWC, BBC and John Lewis hiring Paul to speak at their events.

As an elite performer in two of the most competitive industries on the planet; professional sport and performance psychology and now building multiple businesses within the global keynote speaking industry, this is a peek behind the curtain of what it takes to get paid to speak..

Connect with Paul:
LinkedIn: https://www.linkedin.com/in/the-paul-mcveigh/
Website: https://paulmcveigh.com/ and https://pmvleadership.com/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/59992119Sun, 12 May 2024 19:36:00 +0000Matt SykesIn this episode, Paul McVeigh, ex-Premier League footballer, author, and entrepreneur, returns to the podcast to share his journey from professional footballer to global keynote speaker. Paul was originally a guest on episode 3 (SP103) and this...
Paul was originally a guest on episode 3 (SP103) and this episode covers how he has used his background in football and his Masters in sports psychology to carve out a very successful career on the global keynote circuit, with companies such as Microsoft, PWC, BBC and John Lewis hiring Paul to speak at their events.

As an elite performer in two of the most competitive industries on the planet; professional sport and performance psychology and now building multiple businesses within the global keynote speaking industry, this is a peek behind the curtain of what it takes to get paid to speak..

Connect with Paul:
LinkedIn: https://www.linkedin.com/in/the-paul-mcveigh/
Website: https://paulmcveigh.com/ and https://pmvleadership.com/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3142football,keynote,league,premier,sales,speakerfalse59fullOllie Matthews - 10 Ways to Sleep Betterhttps://www.spreaker.com/episode/ollie-matthews-10-ways-to-sleep-better--59584268
In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant.

But without underpinning the critical foundations to a fulfilled life, namely rest and recovery, we not only put our physical performance at risk, we inadvertently create triggers that can seriously disrupt our health too.

If you’re looking for ways to improve your sleep hygiene and takeaway some practical tips, this podcast is definitely one worth listening to.

Connect with Ollie:
LinkedIn: https://www.linkedin.com/in/ollie-matthews-78460199/
Website: https://ojayhealth.com

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>https://api.spreaker.com/episode/59584268Mon, 22 Apr 2024 14:10:06 +0000Matt SykesIn this episode, Ollie Matthews, Founder of functional medicine & heath coaching company Ojay Health, shares his knowledge and advice around what it takes to have great sleep. In a world where everything is instant and abundant, the temptation to...
In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant.

But without underpinning the critical foundations to a fulfilled life, namely rest and recovery, we not only put our physical performance at risk, we inadvertently create triggers that can seriously disrupt our health too.

If you’re looking for ways to improve your sleep hygiene and takeaway some practical tips, this podcast is definitely one worth listening to.

Connect with Ollie:
LinkedIn: https://www.linkedin.com/in/ollie-matthews-78460199/
Website: https://ojayhealth.com

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here ]]>3006sales,salespodcast,selling,sleeptrue58fullColin Campbell - The Playbook for Hosting a Top 1% Global Podcasthttps://www.spreaker.com/episode/colin-campbell-the-playbook-for-hosting-a-top-1-global-podcast--59493965
In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Daniel Priestly and Rory Sutherland as just some of the entrepreneurial VIP guests he’s interviewed.

This is a fascinating insight into the world of content creation, dedication and sales acumen and Colin has combined all three disciplines in his quest to make CamBro Conversations one of the global leading podcasts.

Connect with Col: LinkedIn: https://www.linkedin.com/in/colcampbell1/

Instagram: https://www.instagram.com/col.cambro/

CamBro Conversations Podcast: https://open.spotify.com/show/41qT7i9uvjWGJbNM6RaFwK

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/59493965Tue, 16 Apr 2024 19:38:06 +0000Matt SykesIn this episode, Colin Campbell, host of the podcast CamBro Conversations, shares his journey and knowledge around what it takes to build a top 1% global podcast. In a world where very few podcasts make it into double figure episodes, Colin has not...
In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Daniel Priestly and Rory Sutherland as just some of the entrepreneurial VIP guests he’s interviewed.

This is a fascinating insight into the world of content creation, dedication and sales acumen and Colin has combined all three disciplines in his quest to make CamBro Conversations one of the global leading podcasts.

Connect with Col: LinkedIn: https://www.linkedin.com/in/colcampbell1/

Instagram: https://www.instagram.com/col.cambro/

CamBro Conversations Podcast: https://open.spotify.com/show/41qT7i9uvjWGJbNM6RaFwK

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>4701true57fullJamie Woodbridge - Why Your Cold Email Marketing Fails and 3 Proven Ways to Fix Ithttps://www.spreaker.com/episode/jamie-woodbridge-why-your-cold-email-marketing-fails-and-3-proven-ways-to-fix-it--59177330
In a world where we have all become experts on spotting a sales email simply by what’s written in the title, Jamie shares 3 pieces of copywriting wisdom that not only help your emails get opened, but will allow you to start a conversation with the person who you send it to – your buyer.

We talk about email titles, how to stand out from the email crowd, what delivering value really means, how to write to create engagement, frequency, open-rate and much more.

Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-woodbridge-3343571aa/?originalSubdomain=uk

Lean more about The Inbox Club here: https://www.theinbox.club/ and sign up to their newsletter here: https://www.theinbox.club/newsletterplus

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!

If books are your thing, try:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/59177330Tue, 26 Mar 2024 08:12:32 +0000Matt SykesIn this episode, Jamie Woodbridge, Co-Founder of The Inbox Club, shares his advice and knowledge on how to really stand out and get engagement in the challenging online world of email copywriting. In a world where we have all become experts on...
In a world where we have all become experts on spotting a sales email simply by what’s written in the title, Jamie shares 3 pieces of copywriting wisdom that not only help your emails get opened, but will allow you to start a conversation with the person who you send it to – your buyer.

We talk about email titles, how to stand out from the email crowd, what delivering value really means, how to write to create engagement, frequency, open-rate and much more.

Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-woodbridge-3343571aa/?originalSubdomain=uk

Lean more about The Inbox Club here: https://www.theinbox.club/ and sign up to their newsletter here: https://www.theinbox.club/newsletterplus

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!

If books are your thing, try:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>4101copywriting,email,emailmarketing,newsletter,outbound,sales,salespodcast,sellingtrue56fullDave Plunkett - Asking for Referrals and Building Strategic Partnershipshttps://www.spreaker.com/episode/dave-plunkett-asking-for-referrals-and-building-strategic-partnerships--58813982
Expect to learn:

The myths about asking for referrals
When is the right time to ask for one
How to identify partnership candidates
The D.A.N.C.E. partnership frameworK
5 tips to start building a partnership network

The myths about asking for referrals
When is the right time to ask for one
How to identify partnership candidates
The D.A.N.C.E. partnership frameworK
5 tips to start building a partnership network

Reach out to Dave on LinkedIn: https://www.linkedin.com/in/daveplunkett/
Lean more about Collaboration Junkie here: https://www.collaborationjunkie.com/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website: https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Spending money on lead generation but not converting the leads into sales? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets!

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3260partnerships,referrals,sales,salespodcast,salestips,sellingtrue55fullCharlie Gretton - Sales and GDPR: Protecting Customer Datahttps://www.spreaker.com/episode/charlie-gretton-sales-and-gdpr-protecting-customer-data--58753693
Expect to learn:
What is GDPR?
Why you might need a DPO
What is consent and why do you need it
The risks of ‘paid for’ database lists
Future changes to UK GDPR

(Additional notes to supplement the recording)
PECR applies to direct marketing, however there are exemptions that make it easier to market to B2B. Ensure any bought in lists are pre-screened against TPS/CTPS before buying and check against your own ‘Do Not Call List’.

Reach out to Charlie on LinkedIn: https://www.linkedin.com/in/charliegretton/

The DPIA Newsletter: https://thedpia.com/

Lead Generation and The GDPR: https://www.dpocentre.com/lead-generation-and-the-gdpr-are-you-compliant/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/58753693Tue, 20 Feb 2024 18:04:24 +0000Matt SykesIn this episode, Charlie Gretton, Senior Sales Exec at The DPO Centre, imparts his advice and knowledge on sales specific issues related to Data Protection and uncovers some of the key things that B2B salespeople should know if they want to mitigate...
Expect to learn:
What is GDPR?
Why you might need a DPO
What is consent and why do you need it
The risks of ‘paid for’ database lists
Future changes to UK GDPR

(Additional notes to supplement the recording)
PECR applies to direct marketing, however there are exemptions that make it easier to market to B2B. Ensure any bought in lists are pre-screened against TPS/CTPS before buying and check against your own ‘Do Not Call List’.

Reach out to Charlie on LinkedIn: https://www.linkedin.com/in/charliegretton/

The DPIA Newsletter: https://thedpia.com/

Lead Generation and The GDPR: https://www.dpocentre.com/lead-generation-and-the-gdpr-are-you-compliant/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you: Leads To Sales Workshop – 19th April 2024, online. Limited to just 5 tickets.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>2568dataprotection,dpo,gdpr,sales,salespodcast,salestips,sellingtrue54fullAdam Driver - LinkedIn Vanity Metrics and Finding the OHHH! in SEOhttps://www.spreaker.com/episode/adam-driver-linkedin-vanity-metrics-and-finding-the-ohhh-in-seo--58649045
Expect to hear about:

Vanity metrics and the importance of posting to an outcome
Marketing ROI, AVE and PR value
LinkedIn SSI Score, SEO metrics and website analytics

Reach out to Adam on LinkedIn: https://www.linkedin.com/in/adamdriver1/

Learn more about Authentic Communications: https://www.authenticcomms.co.uk/

If you found this episode helpful and want to learn more about how Salescadence can help you convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It's the No.1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/58649045Sun, 11 Feb 2024 19:45:10 +0000Matt SykesIn this episode, Adam Driver, Founder of Authentic Communications, shares advice from the world of LinkedIn and SEO and offers practical tips to help anyone who’s looking to understand more about the strategic side of effective online communication....
Expect to hear about:

Vanity metrics and the importance of posting to an outcome
Marketing ROI, AVE and PR value
LinkedIn SSI Score, SEO metrics and website analytics

Reach out to Adam on LinkedIn: https://www.linkedin.com/in/adamdriver1/

Learn more about Authentic Communications: https://www.authenticcomms.co.uk/

If you found this episode helpful and want to learn more about how Salescadence can help you convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It's the No.1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3592sales,salestips,selling,seotrue53fullBuilding Rapport: 5 Proven Steps that will Create Authentic Buyer Trusthttps://www.spreaker.com/episode/building-rapport-5-proven-steps-that-will-create-authentic-buyer-trust--58529147
A perfect episode for anyone in a sales role, this content comes directly from Matt’s acclaimed ‘Leads to Sales’ sales training workshop, so grab a paper and pen before you hit ‘listen.’

During this episode, you will learn:

What Building Rapport isn’t!!

The importance of setting up the sales call in advance

Why due-diligence is critical to your success

How using humour can increase buyer trust

The ‘No Lose’ question for your Buyer

If you find this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/58529147Thu, 01 Feb 2024 08:51:54 +0000Matt SykesIn this episode, podcast host, Matt Sykes, shares 5 pieces of advice that will help anyone who struggles to build rapport on a first-time sales call. Referred to as ‘The Corridor of Uncertainty,’ the opening 3 minutes of every new human interaction...
A perfect episode for anyone in a sales role, this content comes directly from Matt’s acclaimed ‘Leads to Sales’ sales training workshop, so grab a paper and pen before you hit ‘listen.’

During this episode, you will learn:

What Building Rapport isn’t!!

The importance of setting up the sales call in advance

Why due-diligence is critical to your success

How using humour can increase buyer trust

The ‘No Lose’ question for your Buyer

If you find this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3147building,rapport,sales,salestips,selling,sellingtips,trainingtrue52fullScott Russell - Founder of Paddy & Scott's tells the original 'Coffee's for Closers' sales storyhttps://www.spreaker.com/episode/scott-russell-founder-of-paddy-scott-s-tells-the-original-coffee-s-for-closers-sales-story--57983199
During this podcast, Scott shares his passion for sales and why he is proud to call himself a sales professional. He shares the Paddy & Scott’s story, which has grown to be a global brand which bucks the trend of greedy supply chains and has become a shining example of how a business can not only be highly profitable, but as important, be outstanding at ESG – “doing good is good for business”

In this episode, you’ll hear:

How Scott’s entrepreneurial began aged 12
The lucky break he had while being an OPC in London
Setting up in competition with an ex-employer who capped his earnings
The full Paddy & Scott’s story - mistakes, lessons and victories
Exceptional business and sales advice and much more

Watch the Paddy & Scott’s Fairer Trade 2.0 video here: https://www.youtube.com/watch?v=WSeCtWw0J7s

Learn more about Paddy & Scott’s here: https://paddyandscotts.shop/pages/about-us

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/57983199Tue, 12 Dec 2023 11:27:23 +0000Matt SykesIn this episode, Scott Russell, Founder of Paddy & Scott’s Coffee, shares his sales advice and business experience gleaned from an entrepreneurial journey which began on the market stalls in the East End of London and has taken him through...
During this podcast, Scott shares his passion for sales and why he is proud to call himself a sales professional. He shares the Paddy & Scott’s story, which has grown to be a global brand which bucks the trend of greedy supply chains and has become a shining example of how a business can not only be highly profitable, but as important, be outstanding at ESG – “doing good is good for business”

In this episode, you’ll hear:

How Scott’s entrepreneurial began aged 12
The lucky break he had while being an OPC in London
Setting up in competition with an ex-employer who capped his earnings
The full Paddy & Scott’s story - mistakes, lessons and victories
Exceptional business and sales advice and much more

Watch the Paddy & Scott’s Fairer Trade 2.0 video here: https://www.youtube.com/watch?v=WSeCtWw0J7s

Learn more about Paddy & Scott’s here: https://paddyandscotts.shop/pages/about-us

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3257true51fullJamie Minors - How You Build A Winning Sales Team Culturehttps://www.spreaker.com/episode/jamie-minors-how-you-build-a-winning-sales-team-culture--57875168
During this podcast, Jamie shares his passion and advice around recruiting, nurturing, and developing his employees and why he believes ‘humans are our greatest asset’.
Look out for Jamie's words of wisdom related to:

Taking personal responsibility
Improving a negative mindset
Building a winning culture
Taking a 360 approach to business and life

Taking personal responsibility
Improving a negative mindset
Building a winning culture
Taking a 360 approach to business and life

Reach out to Jamie on LinkedIn: https://www.linkedin.com/in/jamie-minors-5ab96b96/
Learn more about Minors & Brady: https://www.minorsandbrady.co.uk/
Listen to The Growth Cast here: https://open.spotify.com/show/05wtFuidmDNvsVpqnjzSWe

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Spending money on marketing and lead generation but not closing enough of your leads? I can help you! Limited Ticket Availability: Leads To Sales Workshop – 26th January 2024, Norwich UK.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3571true50fullFloyd Sayers - Are Your Workplace Habits Slowly Killing You?https://www.spreaker.com/episode/floyd-sayers-are-your-workplace-habits-slowly-killing-you--57725951
The average adult will sit for more than 18 years of their life and it’s this habit of ‘not moving’ which is literally training our bodies to become better at not moving! The science is not in question, there are serious long-term negative health consequences and that’s why this episode is quite possibly one which could change your life!

During this podcast, Floyd shares a range of simple exercises that anyone can do whilst at work throughout the day for just a few minutes and provides a 10-minute breathing and movement coaching session at the end of the episode.

Reach out to Floyd at https://flomotionstudio.co.uk/ and https://www.linkedin.com/in/floydsayers/

Flonomics - infographics download: https://preview.mailerlite.io/preview/226173/emails/84063229717775547

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/57725951Mon, 20 Nov 2023 11:54:44 +0000Matt SykesIn this episode, Floyd Sayers, Founder and Creative Director at Flowmotion Studio, shares his knowledge and advice around avoiding a sedentary workplace culture and why revitalising the way you work, will improve productivity and more importantly,...
The average adult will sit for more than 18 years of their life and it’s this habit of ‘not moving’ which is literally training our bodies to become better at not moving! The science is not in question, there are serious long-term negative health consequences and that’s why this episode is quite possibly one which could change your life!

During this podcast, Floyd shares a range of simple exercises that anyone can do whilst at work throughout the day for just a few minutes and provides a 10-minute breathing and movement coaching session at the end of the episode.

Reach out to Floyd at https://flomotionstudio.co.uk/ and https://www.linkedin.com/in/floydsayers/

Flonomics - infographics download: https://preview.mailerlite.io/preview/226173/emails/84063229717775547

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>3632true49fullSP:504 - 12 Essential Sales Tips for Start-ups and Sole Tradershttps://www.spreaker.com/episode/sp-504-12-essential-sales-tips-for-start-ups-and-sole-traders--57579851
During this podcast, Matt offers practical tips such as:

If you’re not convinced, you can’t convince

Why you need to know who your Ideal Customer is

Why you need to build an audience

Why waste money finding leads if you can’t close them

Importance of regular daily prospecting

Learning to live with sales rejection

Why you must limit negotiation, discounting and making offers

Building buyer trust

Why you need a predictable, repeatable sales process

Getting comfortable about talking about price

If you’re not convinced, you can’t convince

Why you need to know who your Ideal Customer is

Why you need to build an audience

Why waste money finding leads if you can’t close them

Importance of regular daily prospecting

Learning to live with sales rejection

Why you must limit negotiation, discounting and making offers

Building buyer trust

Why you need a predictable, repeatable sales process

Getting comfortable about talking about price

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and upgrade you sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>1571true5504fullSP:503 Lynsey Sweales - Knowing When It's Time to Sell Your Business and Live Your Best Lifehttps://www.spreaker.com/episode/sp-503-lynsey-sweales-knowing-when-it-s-time-to-sell-your-business-and-live-your-best-life--57524226
We talk about the partnership between sales and marketing, what sales can do to help the marketing team to generate better leads, the impact that AI is having on the industry and on a more personal level, how Lynsey has been able to build a ‘happiness lifestyle’ that combines both her passion for her work and her personal life.

To contact Lynsey:
LinkedIn: https://www.linkedin.com/in/lynseysweales/?originalSubdomain=uk
Website: https://cognitiveunion.com/

Google Messy Middle report

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>https://api.spreaker.com/episode/57524226Sun, 05 Nov 2023 19:16:52 +0000Matt SykesIn this episode, Digital Marketing Strategist, Lynsey Sweales, shares her experiences and advice collected over a distinguished career in the Marketing industry. Lynsey is a founding partner at Cognitive Union, a Google trainer and facilitator, an...
We talk about the partnership between sales and marketing, what sales can do to help the marketing team to generate better leads, the impact that AI is having on the industry and on a more personal level, how Lynsey has been able to build a ‘happiness lifestyle’ that combines both her passion for her work and her personal life.

To contact Lynsey:
LinkedIn: https://www.linkedin.com/in/lynseysweales/?originalSubdomain=uk
Website: https://cognitiveunion.com/

Google Messy Middle report

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call here]]>2828true5503fullSP:502 Stokely Howard - Is There A Right Time To Quit Your Job And Start A Business?https://www.spreaker.com/episode/sp-502-stokely-howard-is-there-a-right-time-to-quit-your-job-and-start-a-business--57377397
A self-confessed creativity addict, Stokely is on the entrepreneurial journey and his story of an early career working the Manchester nightclub scene and behind the scenes in national TV, before forcing himself into self-employment, is one worth hearing.

Stokely offers up an array of practical insights, including:

1: Embrace rejection if you want to grow your business

2: Tracking the ‘softer’ leading indicators will be better than any lagging sales report

3: Why the simple act of saying hello can be the easiest way to drive sales revenue

If you’re thinking of making the leap from employment to self-employment and want to hear how someone else made the switch, then this episode is definitely for you.

To contact Stokely:
LinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/
Website: https://trendygrandad.com/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and skills, get a copy of our books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>https://api.spreaker.com/episode/57377397Wed, 25 Oct 2023 07:18:48 +0000Matt SykesIn this episode, Co-Founder and Creative Director, Stokely Howard, offers four pieces of business advice that have served him well during the start-up and build phase of Trendy Grandad, his Creative Marketing company. A self-confessed creativity...
A self-confessed creativity addict, Stokely is on the entrepreneurial journey and his story of an early career working the Manchester nightclub scene and behind the scenes in national TV, before forcing himself into self-employment, is one worth hearing.

Stokely offers up an array of practical insights, including:

1: Embrace rejection if you want to grow your business

2: Tracking the ‘softer’ leading indicators will be better than any lagging sales report

3: Why the simple act of saying hello can be the easiest way to drive sales revenue

If you’re thinking of making the leap from employment to self-employment and want to hear how someone else made the switch, then this episode is definitely for you.

To contact Stokely:
LinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/
Website: https://trendygrandad.com/

If you found this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.

Want to see how your sales effectiveness measures up? Take The Salescadence Sales Audit and find out.

If you’re keen to expand your sales knowledge and skills, get a copy of our books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

]]>3288true5502fullSP:501 - Creating Buyer & Seller Safety With An Upfront Contracthttps://www.spreaker.com/episode/sp-501-creating-buyer-seller-safety-with-an-upfront-contract--57183908
During this podcast, Matt discusses:

• What is an upfront contract and why would you want to use one

• How buyer safety and seller safety are both critical if a sale is to happen

• The 4 component pieces of an upfront contract and how best to deliver them

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min]]>https://api.spreaker.com/episode/57183908Tue, 10 Oct 2023 19:37:33 +0000Matt SykesIn this episode, podcast host, Matt Sykes, looks at the upfront contract and explains why this well-known sales technique can be one of the most effective tools to not only get a first-time sales conversation off to a great start, but increase the...
During this podcast, Matt discusses:

• What is an upfront contract and why would you want to use one

• How buyer safety and seller safety are both critical if a sale is to happen

• The 4 component pieces of an upfront contract and how best to deliver them

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min]]>2491sales,sellingfalse5501fullSP:411 Carole Burman - Why HR is So Much More Than Hiring & Firinghttps://www.spreaker.com/episode/sp-411-carole-burman-why-hr-is-so-much-more-than-hiring-firing--56922962
Carole share lessons learned from her own sales journey, and how her decision to head into self-employment and her attitude to selling was shaped by her upbringing. This episiode is packed with advice from a true entrepreneur and includes helpful practical insights around:

1: Why being yourself 'trumps all' when it comes to selling and having a ‘black book’ of connections is a 'must-have' for every sales professional

2: Why choosing your attitude is crucial if you want to remove self-doubt and stay on task to close more deals

3: Why you must manage disruption out of your organisation and what to do when a team member isn’t behaving appropriately

If you thought HR was just about hiring and firing and if that's all your HR function does, then this podcast is a must-listen!

To contact Carole:
LinkedIn: https://www.linkedin.com/in/caroleburmanfcipd/
Website: https://www.mad-hr.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

Leads to Sales Workshop – 27th October 2023, Norwich, UK, learn more here.

Download The Sales Audit here: https://www.salescadence.co.uk/training/

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here]]>https://api.spreaker.com/episode/56922962Mon, 25 Sep 2023 09:44:42 +0000Matt SykesIn this episode, Founder and Managing Director of outsourced HR company MAD-HR, Carole Burman, shares her business knowledge and advice gleaned from senior corporate HR roles and more recently, her experience of starting and scaling an outsourced...
Carole share lessons learned from her own sales journey, and how her decision to head into self-employment and her attitude to selling was shaped by her upbringing. This episiode is packed with advice from a true entrepreneur and includes helpful practical insights around:

1: Why being yourself 'trumps all' when it comes to selling and having a ‘black book’ of connections is a 'must-have' for every sales professional

2: Why choosing your attitude is crucial if you want to remove self-doubt and stay on task to close more deals

3: Why you must manage disruption out of your organisation and what to do when a team member isn’t behaving appropriately

If you thought HR was just about hiring and firing and if that's all your HR function does, then this podcast is a must-listen!

To contact Carole:
LinkedIn: https://www.linkedin.com/in/caroleburmanfcipd/
Website: https://www.mad-hr.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

Leads to Sales Workshop – 27th October 2023, Norwich, UK, learn more here.

Download The Sales Audit here: https://www.salescadence.co.uk/training/

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here]]>3537business,entrepreneur,hr,outsourcing,salesfalse411fullSP:410 Oliver Hill - The 5 Core Pillars of Effective Coachinghttps://www.spreaker.com/episode/sp-410-oliver-hill-the-5-core-pillars-of-effective-coaching--56777425
1: What is (and isn’t) a coach and how will you know when you’re in front of a good one?

2: Do personality profiling tools really do what you want them to do?

3: Why does goal setting fail for many and what can we do to solve this?

This is one of those episodes you will want a pen and paper as it's full of expert insights and valuable takeaways from someone who specialises in helping his clients become better versions of themselves. If you’re considering investing in a coach or have an interest in performance development, this podcast is defiantly one for you!

To contact Oliver:
LinkedIn: https://www.linkedin.com/in/oliversghill/
Website: https://www.hillcoachingcompany.co.uk/
Recommended Books: The Slight Edge & Atomic Habits & GROW Model
Further learning around Expectations versus Agreements

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

Book your seat at the Leads to Sales Workshop – 27th October 2023, Norwich, UK, learn more here.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here]]>https://api.spreaker.com/episode/56777425Tue, 12 Sep 2023 20:43:54 +0000Matt SykesIn this episode, specialist 121 Business & Life Coach, Oliver Hill, eloquently tackles some of the thorny issues that surround the world of business coaching, like: 1: What is (and isn’t) a coach and how will you know when you’re in front of a...
1: What is (and isn’t) a coach and how will you know when you’re in front of a good one?

2: Do personality profiling tools really do what you want them to do?

3: Why does goal setting fail for many and what can we do to solve this?

This is one of those episodes you will want a pen and paper as it's full of expert insights and valuable takeaways from someone who specialises in helping his clients become better versions of themselves. If you’re considering investing in a coach or have an interest in performance development, this podcast is defiantly one for you!

To contact Oliver:
LinkedIn: https://www.linkedin.com/in/oliversghill/
Website: https://www.hillcoachingcompany.co.uk/
Recommended Books: The Slight Edge & Atomic Habits & GROW Model
Further learning around Expectations versus Agreements

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

Book your seat at the Leads to Sales Workshop – 27th October 2023, Norwich, UK, learn more here.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here]]>2596false410fullSP:409 Aimee Konieczny - The Truth About Women in Saleshttps://www.spreaker.com/episode/sp-409-aimee-konieczny-the-truth-about-women-in-sales--56661040
During this podcast, Aimee discusses:

• Why people do buy from people and why rapport cannot be forced

• Just how much technical knowledge do salespeople need to know?

• The challenges facing women in business and what the solution is to solving this issue

This is an episode packed with stories and advice from a business leader who really knows how to sell and leads from the front!

To contact Aimee:

LinkedIn: https://www.linkedin.com/in/aimee-konieczny-%F0%9F%A6%A2-3a576539/
Website: https://www.linkedin.com/company/indigo-swan/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min]]>https://api.spreaker.com/episode/56661040Fri, 01 Sep 2023 15:00:30 +0000Matt SykesIn this episode, Aimme Konieczny, Commercial Director and co-owner of energy procurement consultancy, Indigo Swan, shares her wisdom from over 15 years of experience and how she transitioned from the technical and regulatory side of the Industry and...
During this podcast, Aimee discusses:

• Why people do buy from people and why rapport cannot be forced

• Just how much technical knowledge do salespeople need to know?

• The challenges facing women in business and what the solution is to solving this issue

This is an episode packed with stories and advice from a business leader who really knows how to sell and leads from the front!

To contact Aimee:

LinkedIn: https://www.linkedin.com/in/aimee-konieczny-%F0%9F%A6%A2-3a576539/
Website: https://www.linkedin.com/company/indigo-swan/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min]]>2788sales,salestips,selling,womeninbusiness,womeninsalestruefullSP:408 - The Science Behind Role Playhttps://www.spreaker.com/episode/sp-408-the-science-behind-role-play--56618841
During this podcast, Matt discusses:

• The four levels of competence

• The science behind how we create repeatable actions

• Three ways to make role play enjoyable, engaging and effective

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk with Matt about how to improve your sales results? You can book a complimentary 15minute call with Matt here: https://calendly.com/salescadence/15min]]>https://api.spreaker.com/episode/56618841Mon, 28 Aug 2023 20:05:12 +0000Matt SykesIn this episode, podcast host, Matt Sykes, explores the world of role play and explains why this often under-used sales training practice is one of the most effective tools a sales leader can leverage to improve sales team confidence, enhance buyer...
During this podcast, Matt discusses:

• The four levels of competence

• The science behind how we create repeatable actions

• Three ways to make role play enjoyable, engaging and effective

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand your sales knowledge and skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk with Matt about how to improve your sales results? You can book a complimentary 15minute call with Matt here: https://calendly.com/salescadence/15min]]>1906falsefullSP:407 Ian Tucker - How to Live in the Momenthttps://www.spreaker.com/episode/sp-407-ian-tucker-how-to-live-in-the-moment--56571527
During this podcast, Ian explains:

• What is Mindfulness and what impact does it have on our energy levels

• The advantages of living a balanced life and how to go about achieving it

• How to adopt an ‘attitude of gratitude’ and unlock the payback that comes with this way of thinking

This is a truly enlightening episode with expert advice from someone who gave up a high-profile corporate career to seek a better life and has devoted the last 20 years to learning and teaching wellness.

If things are going well for you right now, this is a fascinating listen; if on the other hand, life is becoming more of a challenge and you’re feeling out of control or heading towards burnout, this podcast might just be what you need to hear to help turn things around.

To contact Ian:

Website: https://www.iantucker.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand you sales knowledge and skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min]]>https://api.spreaker.com/episode/56571527Wed, 23 Aug 2023 22:32:19 +0000Matt SykesIn this episode, Award Winning author, Reiki Master and Wellness Coach, Ian Tucker, shines a light on the topic of mental health and shares practical exercises that will help anyone take more control in a world full of distraction. During this...
During this podcast, Ian explains:

• What is Mindfulness and what impact does it have on our energy levels

• The advantages of living a balanced life and how to go about achieving it

• How to adopt an ‘attitude of gratitude’ and unlock the payback that comes with this way of thinking

This is a truly enlightening episode with expert advice from someone who gave up a high-profile corporate career to seek a better life and has devoted the last 20 years to learning and teaching wellness.

If things are going well for you right now, this is a fascinating listen; if on the other hand, life is becoming more of a challenge and you’re feeling out of control or heading towards burnout, this podcast might just be what you need to hear to help turn things around.

To contact Ian:

Website: https://www.iantucker.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website https://www.salescadence.co.uk/.

If you’re keen to expand you sales knowledge and skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

Want to talk about improving your sales results? You can book a complimentary 15minute call with me here: https://calendly.com/salescadence/15min]]>4114falsefullSP405: John Davy - Why, When and How to Pivothttps://www.spreaker.com/episode/sp405-john-davy-why-when-and-how-to-pivot--42117336
The word ‘pivot’ has been frequently used during 2020, but why do people do it; when is the right time to pivot and what do you do when you decide to do it? All of these questions get asked and answered on this episode as John shares all, with some intimate and very personal examples.
During this podcast, John talks about:

• The importance of knowing and playing to your strengths.

• Why not just building, but maintaining relationships really does matter.

• Surrounding yourself with people who want what you want for yourself.

This is a very personal episode packed full of stories and ‘hidden advice’ from a true entrepreneur – if COVID has derailed your business and you’re searching for inspiration from what others have gone through, this podcast is for you!

To contact John:

LinkedIn: https://www.linkedin.com/in/johnrdavy/
Website: https://rapidlamptesting.com/ and https://thefloorbox.com/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

My new book ‘CONVERTED – How to Help More People Buy What You Sell’ is available in paperback and Kindle. This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales – own your copy here:

US: https://www.amazon.com/Converted-help-more-people-what/dp/1781334714

UK: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ

Want to talk? You can book a complimentary and confidential 15minute call with me here:

https://calendly.com/salescadence/15min]]>https://api.spreaker.com/episode/42117336Mon, 23 Nov 2020 11:05:13 +0000Matt SykesOn this episode, Founder and CEO at The Floorbox, John Davy shares his insights and experience around pivoting and explains how he turned problem into opportunity when COVID wiped out his business. The word ‘pivot’ has been frequently used during...
The word ‘pivot’ has been frequently used during 2020, but why do people do it; when is the right time to pivot and what do you do when you decide to do it? All of these questions get asked and answered on this episode as John shares all, with some intimate and very personal examples.
During this podcast, John talks about:

• The importance of knowing and playing to your strengths.

• Why not just building, but maintaining relationships really does matter.

• Surrounding yourself with people who want what you want for yourself.

This is a very personal episode packed full of stories and ‘hidden advice’ from a true entrepreneur – if COVID has derailed your business and you’re searching for inspiration from what others have gone through, this podcast is for you!

To contact John:

LinkedIn: https://www.linkedin.com/in/johnrdavy/
Website: https://rapidlamptesting.com/ and https://thefloorbox.com/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

My new book ‘CONVERTED – How to Help More People Buy What You Sell’ is available in paperback and Kindle. This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales – own your copy here:

US: https://www.amazon.com/Converted-help-more-people-what/dp/1781334714

UK: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ

Want to talk? You can book a complimentary and confidential 15minute call with me here:

https://calendly.com/salescadence/15min]]>3895business,ceo,converstion,convert,covid,covid-19,customers,entrepreneur,marketing,pivot,salestruefullSP404: Chris Reeve - The Five Social Media Crimes Committed on LinkedInhttps://www.spreaker.com/episode/sp404-chris-reeve-the-five-social-media-crimes-committed-on-linkedin--41161879
With COVID fast-tracking the growth of the online conversation, building an online presence is no longer a ‘nice to have’, but a fundamental and essential requirement for anyone who wants to generate sales.

Chris will show you how.

During this podcast, Chris shares his thoughts and experiences around:

• The Five Key Crimes seen every day on social media platforms, especially LinkedIn.

• The Four Quadrants of Social Media Success.

• The daily habits behind every successful social media strategy.

This is an episode packed full of valuable tips and actionable strategies from a true expert – if COVID has exposed a weakness in your online strategy and you’re thinking about upping your social selling game, this podcast is definitely for you!

To contact Chris:

LinkedIn: https://www.linkedin.com/in/reevechris
Website: https://www.reevesocialmedia.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

My new book ‘CONVERTED – How to Help More People Buy What You Sell’ is available in paperback and Kindle. This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales – own your copy here:

US: https://www.amazon.com/Converted-help-more-people-what/dp/1781334714

UK: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min

Shout out to our show sponsors, Marketing Republic. If you’re looking for more qualified and closable sales leads and don’t want to waste money on flat monthly fees to find them, then talk to these guys: https://www.marketing-for-business.com/]]>https://api.spreaker.com/episode/41161879Mon, 28 Sep 2020 10:10:13 +0000Matt SykesOn this episode, Social Media Specialist and friend of the show, Chris Reeve, shares his insights and advice for sales professionals around all things social selling and digital influence. With COVID fast-tracking the growth of the online...
With COVID fast-tracking the growth of the online conversation, building an online presence is no longer a ‘nice to have’, but a fundamental and essential requirement for anyone who wants to generate sales.

Chris will show you how.

During this podcast, Chris shares his thoughts and experiences around:

• The Five Key Crimes seen every day on social media platforms, especially LinkedIn.

• The Four Quadrants of Social Media Success.

• The daily habits behind every successful social media strategy.

This is an episode packed full of valuable tips and actionable strategies from a true expert – if COVID has exposed a weakness in your online strategy and you’re thinking about upping your social selling game, this podcast is definitely for you!

To contact Chris:

LinkedIn: https://www.linkedin.com/in/reevechris
Website: https://www.reevesocialmedia.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

My new book ‘CONVERTED – How to Help More People Buy What You Sell’ is available in paperback and Kindle. This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales – own your copy here:

US: https://www.amazon.com/Converted-help-more-people-what/dp/1781334714

UK: https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min

Shout out to our show sponsors, Marketing Republic. If you’re looking for more qualified and closable sales leads and don’t want to waste money on flat monthly fees to find them, then talk to these guys: https://www.marketing-for-business.com/]]>3768business,customers,digital,influence,linkedin,marketing,media,mistakes,podcast,sales,selling,smallbiz,social,success,tipstruefullSP403: Chris Murray - Being Extremely Successful At Sellinghttps://www.spreaker.com/episode/sp403-chris-murray-being-extremely-successful-at-selling--40112835
Chris shares his thoughts, ideas and advice on how to avoid being any other than extremely successful at selling.

It’s a subject matter that Chris is passionate about having spent all of his career in the sales industry, but like so many, failed to truly understand what selling really is until he reached his thirties – namely that to be really good at selling, you need to be even better at helping the customer.

- We talk about learning his trade, selling in the high-profile drinks industry.

- We look at Chris’s passion for writing and discuss his bestselling books.

- He shares his acronym EASE and explains what it’s fundamental to his work training others.

As you’d expect this is an episode packed full of humour, engaging stories and insights and valuable advice from a true sales professional – from a personal perspective, this is one of my favourite guest interviews and one every sales professional should enjoy.

To contact Chris:

LinkedIn: https://www.linkedin.com/in/vardakreuz/?originalSubdomain=uk

Website: http://1stsalestraining.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

My new book ‘CONVERTED – How to Help More People Buy What You Sell’ is available in paperback and Kindle. This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales – own your copy here:

https://www.amazon.co.uk/Books-Matt-Sykes/s?rh=n%3A266239%2Cp_27%3AMatt+Sykes]]>https://api.spreaker.com/episode/40112835Mon, 03 Aug 2020 10:05:17 +0000Matt SykesOn this episode, Chris Murray, Author, Speaker and Managing Director of Varda Kreuz Sales Training, joins the podcast. Named in LinkedIn’s top 40 Global Sales Experts to follow, a much sought-after keynote speaker and a perfect guest for the show....
Chris shares his thoughts, ideas and advice on how to avoid being any other than extremely successful at selling.

It’s a subject matter that Chris is passionate about having spent all of his career in the sales industry, but like so many, failed to truly understand what selling really is until he reached his thirties – namely that to be really good at selling, you need to be even better at helping the customer.

- We talk about learning his trade, selling in the high-profile drinks industry.

- We look at Chris’s passion for writing and discuss his bestselling books.

- He shares his acronym EASE and explains what it’s fundamental to his work training others.

As you’d expect this is an episode packed full of humour, engaging stories and insights and valuable advice from a true sales professional – from a personal perspective, this is one of my favourite guest interviews and one every sales professional should enjoy.

To contact Chris:

LinkedIn: https://www.linkedin.com/in/vardakreuz/?originalSubdomain=uk

Website: http://1stsalestraining.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

My new book ‘CONVERTED – How to Help More People Buy What You Sell’ is available in paperback and Kindle. This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales – own your copy here:

https://www.amazon.co.uk/Books-Matt-Sykes/s?rh=n%3A266239%2Cp_27%3AMatt+Sykes]]>3617business,customers,podcast,sales,selling,smallbiz,success,training,writingfalsefullSP402: Simon Bowkett - Is it the End of the Road for Car Salespeople?https://www.spreaker.com/episode/sp402-simon-bowkett-is-it-the-end-of-the-road-for-car-salespeople--39986601
When Simon left his native Australia in 1995 and arrived in the UK, little did he know that he world not only stay there and establish himself as one of the most sought-after authorities in the world of car sales training.

In this episode, you’ll hear how Simon transitioned from selling cars to teaching people how to sell cars by throwing a sales trainer out of his dealership and it’s a lesson to anyone who subscribes to the “those that can’t sell, teach” mantra.

• We talk about the two-way negotiation that happens in every car sale

• We explore what life will be like for car salespeople who don’t embrace the online world

• We look at the mistakes that sales people all make and how to avoid them

This is an episode packed full of ‘no holds barred’ engaging wisdom, with stories and valuable advice from a true sales professional turned sales trainer – if you think it’s easy to sell a car in today’s world where the buyer holds all the aces, think again!

To contact Simon:

LinkedIn: https://www.linkedin.com/in/simon-bowkett-39a23a20/?originalSubdomain=uk

Website: https://symcotraining.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min

If you want to spend less time looking for leads and more time converting them, check out the guys at Marketing Replublic - https://www.marketing-for-business.com/]]>https://api.spreaker.com/episode/39986601Mon, 27 Jul 2020 10:05:19 +0000Matt SykesOn this episode, Simon Bowkett, Sales Trainer, Author and Speaker, provides an often-unseen insight into the world of the motor trade and shares his take on the shift towards online car sales and the impact that is having on the role of the sales...
When Simon left his native Australia in 1995 and arrived in the UK, little did he know that he world not only stay there and establish himself as one of the most sought-after authorities in the world of car sales training.

In this episode, you’ll hear how Simon transitioned from selling cars to teaching people how to sell cars by throwing a sales trainer out of his dealership and it’s a lesson to anyone who subscribes to the “those that can’t sell, teach” mantra.

• We talk about the two-way negotiation that happens in every car sale

• We explore what life will be like for car salespeople who don’t embrace the online world

• We look at the mistakes that sales people all make and how to avoid them

This is an episode packed full of ‘no holds barred’ engaging wisdom, with stories and valuable advice from a true sales professional turned sales trainer – if you think it’s easy to sell a car in today’s world where the buyer holds all the aces, think again!

To contact Simon:

LinkedIn: https://www.linkedin.com/in/simon-bowkett-39a23a20/?originalSubdomain=uk

Website: https://symcotraining.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min

If you want to spend less time looking for leads and more time converting them, check out the guys at Marketing Replublic - https://www.marketing-for-business.com/]]>3959author,business,car,cars,industry,marketing,motor,podcast,sales,selling,speaker,trade,trainingtruefullSP401: Niraj Kapur - Sales Skills are Life Skillshttps://www.spreaker.com/episode/sp401-niraj-kapur-sales-skills-are-life-skills--36873032
Talent only gets you so far in life and whilst it’s clearly a key part of achieving success, being able to bounce back from failure and be persistent in getting after your goals is what counts even more and Niraj has seen all of it during his distinguished sales career.

In this issue he shares past sales experiences from corporate life and why he turned his passion for selling into a successful training business.

During this podcast, Niraj shares his thoughts and experiences around five of the 27 ‘Life Lessons’ in his best-selling book, Everybody Works in Sales.

This is an episode packed full of personality, stories and valuable advice from a true sales professional turned sales trainer and coach – if you’re a believer that people really do buy people, then this podcast is definitely for you!

To contact Niraj: LinkedIn: https://www.linkedin.com/in/nkapur/?originalSubdomain=uk

Website: https://everybodyworksinsales.com/
If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min]]>https://api.spreaker.com/episode/36873032Tue, 07 Jul 2020 09:45:13 +0000Matt SykesOn this episode, Niraj Kapur, Sales Trainer and Coach, shares his take on the world of sales and what drove him to write two ‘bestselling’ books. Talent only gets you so far in life and whilst it’s clearly a key part of achieving success, being...
Talent only gets you so far in life and whilst it’s clearly a key part of achieving success, being able to bounce back from failure and be persistent in getting after your goals is what counts even more and Niraj has seen all of it during his distinguished sales career.

In this issue he shares past sales experiences from corporate life and why he turned his passion for selling into a successful training business.

During this podcast, Niraj shares his thoughts and experiences around five of the 27 ‘Life Lessons’ in his best-selling book, Everybody Works in Sales.

This is an episode packed full of personality, stories and valuable advice from a true sales professional turned sales trainer and coach – if you’re a believer that people really do buy people, then this podcast is definitely for you!

To contact Niraj: LinkedIn: https://www.linkedin.com/in/nkapur/?originalSubdomain=uk

Website: https://everybodyworksinsales.com/
If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min]]>3059author,business,career,coaching,customer,marketing,sales,selling,smallbiz,trainingfalsefullSP311: Nic Rixon - How To Close a £1.6m Deal With Just One Questionhttps://www.spreaker.com/episode/sp311-nic-rixon-how-to-close-a-1-6m-deal-with-just-one-question--32251705
This is a fascinating discussion with a highly respected business coach, who has worked alongside personal development icons such as Zig Ziglar, Dale Carnegie and Tony Robbins during his career.

During this podcast, Nic explains what happened when he closed a £1.6m coaching deal over lunch with just one question and one statement.

He also shares advice on:

• The importance of positioning and its impact on ‘pre-selling’ an organisation at the start of a sale

• Why ‘the salesman’s silence’ is often
misunderstood, but is so important when helping people buy

• What the phrase ‘people buy emotionally and justify rationally’ really means and how to leverage it

This is an episode packed full of valuable tips and actionable strategies from a true expert – get a paper and pen, this podcast is definitely one you’ll want to listen to more than once!

To contact Nic:

LinkedIn: https://www.linkedin.com/in/nic-rixon-a574b83/?originalSubdomain=uk

Website: https://www.sgfe.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min]]>https://api.spreaker.com/episode/32251705Mon, 22 Jun 2020 10:15:14 +0000Matt SykesOn this episode, Nic Rixon, Founder and CEO at SGFE, shares his advice and knowledge from a twenty-year career spent helping mid-tier organisations grow their sales, scale-up and exit. This is a fascinating discussion with a highly respected...
This is a fascinating discussion with a highly respected business coach, who has worked alongside personal development icons such as Zig Ziglar, Dale Carnegie and Tony Robbins during his career.

During this podcast, Nic explains what happened when he closed a £1.6m coaching deal over lunch with just one question and one statement.

He also shares advice on:

• The importance of positioning and its impact on ‘pre-selling’ an organisation at the start of a sale

• Why ‘the salesman’s silence’ is often
misunderstood, but is so important when helping people buy

• What the phrase ‘people buy emotionally and justify rationally’ really means and how to leverage it

This is an episode packed full of valuable tips and actionable strategies from a true expert – get a paper and pen, this podcast is definitely one you’ll want to listen to more than once!

To contact Nic:

LinkedIn: https://www.linkedin.com/in/nic-rixon-a574b83/?originalSubdomain=uk

Website: https://www.sgfe.co.uk/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here - https://calendly.com/salescadence/15min]]>3801business,coaching,deals,growth,podcast,sales,selling,smallbizfalsefullSP310: James White - A Passion For Sellinghttps://www.spreaker.com/episode/sp310-james-white-a-passion-for-selling--29889921
With more and more start-ups being launched every day, the essential requirement to know how to generate sales is fundamental to their success, yet the risks of not knowing are obvious.

It’s this issue and his own experiences of working for himself, that drives James’s passion for selling.

During this podcast, James shares his thoughts and experiences around:

• Early days working on a market stall and finding out what sales and business is

• How working for 7 years in the SaAS industry shaped his sales skills through ‘failing fast’

• The importance of personal brand and having content to share with your audience

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re a small business and you’re thinking about upping your sales game, this podcast is definitely worth a listen!

To contact James:

LinkedIn: https://www.linkedin.com/in/jameswhitesales/

Website: https://www.jameswhite.business/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here -

https://calendly.com/salescadence/15min

(c) 2020 Salescadence / Matt Sykes]]>https://api.spreaker.com/episode/29889921Mon, 08 Jun 2020 10:06:46 +0000Matt SykesOn this episode, James White, Sales Trainer and Mentor, shares his insights and advice for small businesses who are looking to grow and get better by improving their sales results. With more and more start-ups being launched every day, the...
With more and more start-ups being launched every day, the essential requirement to know how to generate sales is fundamental to their success, yet the risks of not knowing are obvious.

It’s this issue and his own experiences of working for himself, that drives James’s passion for selling.

During this podcast, James shares his thoughts and experiences around:

• Early days working on a market stall and finding out what sales and business is

• How working for 7 years in the SaAS industry shaped his sales skills through ‘failing fast’

• The importance of personal brand and having content to share with your audience

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re a small business and you’re thinking about upping your sales game, this podcast is definitely worth a listen!

To contact James:

LinkedIn: https://www.linkedin.com/in/jameswhitesales/

Website: https://www.jameswhite.business/

If you found this episode helpful and want to learn more about how I help organisations convert more leads into sales, head over to my website www.salescadence.co.uk, take the Competence Audit and benchmark your results against best in class sales behaviour.

Want to talk? You can book a complimentary and confidential 15minute call with me here -

https://calendly.com/salescadence/15min

(c) 2020 Salescadence / Matt Sykes]]>3350branding,business,marketing,podcast,sales,selling,smallbiz,tips,trainingtruefullSP309: Mark Ackers - When Did Cold-Calling Die?https://www.spreaker.com/episode/sp309-mark-ackers-when-did-cold-calling-die--28220103
The phone continues to be the stand-out medium for starting and progressing early sales conversations, yet the ‘social selling’ movement and a change to a more ‘tech-savvy’ buyer demographic, has started to question whether cold-calling is still a viable prospecting method in the 2020’s.

During this podcast, Mark shares his thoughts on a range of topics like:

• The mistakes Sales Managers are making with their remote teams during lockdown.

• Why the fear of cold-calling is often a bigger problem than the technique of doing it itself.

• Why regular and effective sales coaching is critical if you want to embed sales training.

This is an episode packed full of valuable tips and actionable strategies from a true cold-calling expert – if you’re thinking about upping your prospecting game, this podcast is definitely worth a listen!

To contact Mark:

LinkedIn: https://www.linkedin.com/in/markackers

Website: https://www.refract.ai/

If you want your copy of the ‘The Cold-Calling MAP – 15 tips to make better calls’, drop us an email with ‘Refract’ in the headline to matt@salescadence.co.uk

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>https://api.spreaker.com/episode/28220103Mon, 25 May 2020 10:15:14 +0000Matt SykesJoining host Matt Sykes, on this episode is Mark Ackers, Head of New Business at Refract, who shares his insights and advice for those sales people who are in the SDR space or want to increase their cold-calling effectiveness. The phone continues to...
The phone continues to be the stand-out medium for starting and progressing early sales conversations, yet the ‘social selling’ movement and a change to a more ‘tech-savvy’ buyer demographic, has started to question whether cold-calling is still a viable prospecting method in the 2020’s.

During this podcast, Mark shares his thoughts on a range of topics like:

• The mistakes Sales Managers are making with their remote teams during lockdown.

• Why the fear of cold-calling is often a bigger problem than the technique of doing it itself.

• Why regular and effective sales coaching is critical if you want to embed sales training.

This is an episode packed full of valuable tips and actionable strategies from a true cold-calling expert – if you’re thinking about upping your prospecting game, this podcast is definitely worth a listen!

To contact Mark:

LinkedIn: https://www.linkedin.com/in/markackers

Website: https://www.refract.ai/

If you want your copy of the ‘The Cold-Calling MAP – 15 tips to make better calls’, drop us an email with ‘Refract’ in the headline to matt@salescadence.co.uk

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>3519business,coaching,coldcalling,marketing,podcast,sales,selling,smallbiz,trainingfalsefullSP308: Angie Atkinson - Why Recruiters Get A Bad Raphttps://www.spreaker.com/episode/sp308-angie-atkinson-why-recruiters-get-a-bad-rap--27079039
Angie also shares her knowledge and advice for those looking to either change jobs or for those preparing for interviews.

Recruitment is a profession that can be seen in two specific lights:

Firstly, an insensitive numbers game, where hard-sell and closing the deal is all that matters;

Then there’s the value and benefit that it brings by placing candidates in ideal roles that can be positively life changing.

During this podcast episode, host Matt Sykes and Angie Atkinson take a look at:

• The ‘darker-side’ of recruitment and some of the reasons why this shouldn’t be the case.

• The importance of understanding the human factors of placing candidates and why this is becoming even more critical today.

• How to prepare a solid CV and position yourself in the best possible light when applying for roles.

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re thinking about changing your job, this podcast is definitely worth a listen!

To contact Angie:

LinkedIn: https://www.linkedin.com/in/angieatkinson1

Website: https://atkinsonmoss.co.uk/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>https://api.spreaker.com/episode/27079039Mon, 11 May 2020 10:15:11 +0000Matt SykesOn this episode, Angie Atkinson, co-Founder and Director of Atkinson Moss, shares her insights into why the recruitment industry can sometimes get a bad rap. Angie also shares her knowledge and advice for those looking to either change jobs or for...
Angie also shares her knowledge and advice for those looking to either change jobs or for those preparing for interviews.

Recruitment is a profession that can be seen in two specific lights:

Firstly, an insensitive numbers game, where hard-sell and closing the deal is all that matters;

Then there’s the value and benefit that it brings by placing candidates in ideal roles that can be positively life changing.

During this podcast episode, host Matt Sykes and Angie Atkinson take a look at:

• The ‘darker-side’ of recruitment and some of the reasons why this shouldn’t be the case.

• The importance of understanding the human factors of placing candidates and why this is becoming even more critical today.

• How to prepare a solid CV and position yourself in the best possible light when applying for roles.

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re thinking about changing your job, this podcast is definitely worth a listen!

To contact Angie:

LinkedIn: https://www.linkedin.com/in/angieatkinson1

Website: https://atkinsonmoss.co.uk/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>3014agency,contract,cv,employment,interviews,jobs,marketing,permanent,podcast,recruiting,recruitment,salesfalsefullSP307: Everybody's In Sales, We're All Selling Somethinghttps://www.spreaker.com/episode/sp307-everybody-s-in-sales-we-re-all-selling-something--26186149
Matt gives an insight into some of the challenges he faced when he was in a corporate role and how he found creativity only after deciding to quit and work for himself.

During this podcast, Matt shares his thoughts on:

• The importance on finding a niche and being able to engage with an ideal customer.

• Why he failed in the early years of self-employment because he didn’t qualify correctly.

• The importance of having a predictable sales process.

The Addicted to Business Podcast is hosted by Nathan Lomax and Stokely Howard, is well worth checking out and is available on YouTube:

https://www.youtube.com/watch?v=T_vPOSfeuxM&t=104s

To contact the chaps, head to:

Nathan Lomax

LinkedIn: https://www.linkedin.com/in/nathan-lomax-7616b284/?originalSubdomain=uk

Website: https://www.quickfiredigital.co.uk/

Stokely Howard

LinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/?originalSubdomain=uk

Website: https://www.trendygrandad.com/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>https://api.spreaker.com/episode/26186149Mon, 27 Apr 2020 10:20:07 +0000Matt SykesOn this episode, Matt Sykes, host of the podcast shares his personal story into how he became involved in the Sales industry with the guys at Addicted to Business Podcast. Matt gives an insight into some of the challenges he faced when he was in a...
Matt gives an insight into some of the challenges he faced when he was in a corporate role and how he found creativity only after deciding to quit and work for himself.

During this podcast, Matt shares his thoughts on:

• The importance on finding a niche and being able to engage with an ideal customer.

• Why he failed in the early years of self-employment because he didn’t qualify correctly.

• The importance of having a predictable sales process.

The Addicted to Business Podcast is hosted by Nathan Lomax and Stokely Howard, is well worth checking out and is available on YouTube:

https://www.youtube.com/watch?v=T_vPOSfeuxM&t=104s

To contact the chaps, head to:

Nathan Lomax

LinkedIn: https://www.linkedin.com/in/nathan-lomax-7616b284/?originalSubdomain=uk

Website: https://www.quickfiredigital.co.uk/

Stokely Howard

LinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/?originalSubdomain=uk

Website: https://www.trendygrandad.com/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>2453business,customers,marketing,niche,podcast,sales,selling,service,smallbiz,valuefalsefullSP306: 10 Ways To Shift Your Sales Pain To Pleasurehttps://www.spreaker.com/episode/sp306-10-ways-to-shift-your-sales-pain-to-pleasure--25356030
Looking to benchmark your Sales Competence against Best in Class? Take the test - https://www.salescadence.co.uk/salescadence-competence-audit/

Irrespective of the challenge that every business face at this time, sales were happening before, sales are continuing for most and sales will continue in the future – it’s the one constant throughout this crisis.

But are we missing out on the valuable lessons that these unprecedented times offer us?

During this podcast, Matt shares 10 ways that he and his clients are applying today to keep sales moving, like:

• Talking to customers first, looking after those that looked after you.

• Being human, empathising with their situation and offer your help.

• Going back to basics to get stalled deals moving again.

This is an episode packed full of valuable tips and actionable strategies – if you’re looking for sales inspiration at this difficult time, this podcast is definitely worth a listen!

Links:

Contact Matt at https://mattsykes.biz/

Connect on LinkedIn at https://www.linkedin.com/in/matt-sykes]]>https://api.spreaker.com/episode/25356030Mon, 13 Apr 2020 10:10:12 +0000Matt SykesOn this episode, Matt Sykes, host of the podcast and author of the book Sales Glue, discusses the specific impact that COVID-19 has had on his business and shares 10 things that every Sales Pro can do to shift the pain to pleasure. Looking to...
Looking to benchmark your Sales Competence against Best in Class? Take the test - https://www.salescadence.co.uk/salescadence-competence-audit/

Irrespective of the challenge that every business face at this time, sales were happening before, sales are continuing for most and sales will continue in the future – it’s the one constant throughout this crisis.

But are we missing out on the valuable lessons that these unprecedented times offer us?

During this podcast, Matt shares 10 ways that he and his clients are applying today to keep sales moving, like:

• Talking to customers first, looking after those that looked after you.

• Being human, empathising with their situation and offer your help.

• Going back to basics to get stalled deals moving again.

This is an episode packed full of valuable tips and actionable strategies – if you’re looking for sales inspiration at this difficult time, this podcast is definitely worth a listen!

Links:

Contact Matt at https://mattsykes.biz/

Connect on LinkedIn at https://www.linkedin.com/in/matt-sykes]]>1826business,customers,deals,marketing,podcast,sales,selling,service,tipsfalsefullSP305: Is It Time To Get A Coach?https://www.spreaker.com/episode/sp305-is-it-time-to-get-a-coach--24597943
There’s no doubt about it, the current COVID-19 crisis is challenging all businesses and whilst short to mid-term survival is key, many will be looking at their value proposition with a view to improving it. Having a business coach to provide another pair of eyes can really help with this.

This is an episode packed full of advice from a true business industry expert, so if you’ve often though about hiring a coach, but have yet to do so, then this podcast is definitely worth a listen!

To contact Peter:

LinkedIn: https://www.linkedin.com/in/peter-basford-17a49512/?originalSubdomain=uk

Website: https://www.bgcn.co.uk/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>https://api.spreaker.com/episode/24597943Mon, 30 Mar 2020 09:50:11 +0000Matt SykesOn this episode, Peter Basford, Business Coach and Founder at Business Growth Coaches Network shares his story about his experience of over forty years in the Banking Industry and offers insights into why having a Coach or a Mentor can really pay for...
There’s no doubt about it, the current COVID-19 crisis is challenging all businesses and whilst short to mid-term survival is key, many will be looking at their value proposition with a view to improving it. Having a business coach to provide another pair of eyes can really help with this.

This is an episode packed full of advice from a true business industry expert, so if you’ve often though about hiring a coach, but have yet to do so, then this podcast is definitely worth a listen!

To contact Peter:

LinkedIn: https://www.linkedin.com/in/peter-basford-17a49512/?originalSubdomain=uk

Website: https://www.bgcn.co.uk/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>2056business,coach,coaching,covid-19,growth,marketing,network,podcast,salesfalsefullSP304: The Subtle Art of Stunning Customer Servicehttps://www.spreaker.com/episode/sp304-the-subtle-art-of-stunning-customer-service--23831755
There is no doubt about it, surviving on the high-street in 2020 is a tough ask. So how can a small, privately owned, tailors not only hold its own, but also thrive?

This episode will share the secret sauce.

During this podcast, Jason entertains, explains and delivers solid customer service advice like:

• How to place a customer at ease in the first vital moments of the sale.

• Understanding budget early during the qualification stage.

• Why following up post-sale is often what separates you from your competition.

This is an episode packed full of valuable tips and actionable strategies from a real expert, so if you’re looking to sharpen up your customer service skills, this podcast is a must!

To contact Jason:

Instagram: https://www.instagram.com/leadenhalltailoring/

LinkedIn: https://www.linkedin.com/in/jason-ball-6a4a6911/?originalSubdomain=uk

Website: https://leadenhalluk.com/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>https://api.spreaker.com/episode/23831755Mon, 16 Mar 2020 11:10:04 +0000Matt SykesOn this episode, Jason Ball, Owner at Leadenhall Tailoring, shares his insights from over twenty years of retail experience and explains why the gift of giving great customer service always pays back in sales. There is no doubt about it, surviving...
There is no doubt about it, surviving on the high-street in 2020 is a tough ask. So how can a small, privately owned, tailors not only hold its own, but also thrive?

This episode will share the secret sauce.

During this podcast, Jason entertains, explains and delivers solid customer service advice like:

• How to place a customer at ease in the first vital moments of the sale.

• Understanding budget early during the qualification stage.

• Why following up post-sale is often what separates you from your competition.

This is an episode packed full of valuable tips and actionable strategies from a real expert, so if you’re looking to sharpen up your customer service skills, this podcast is a must!

To contact Jason:

Instagram: https://www.instagram.com/leadenhalltailoring/

LinkedIn: https://www.linkedin.com/in/jason-ball-6a4a6911/?originalSubdomain=uk

Website: https://leadenhalluk.com/

https://www.salescadence.co.uk/

(c) 2020 Salescadence / Matt Sykes]]>3079customers,expert,marketing,podcast,retail,sales,service,strategy,tipsfalsefullSP303: Social Selling Simplifiedhttps://www.spreaker.com/episode/sp303-social-selling-simplified--23385989
Irrespective if there is such a thing as social selling or not, if sales people are not leveraging the online platforms to promote their personal brand, they will be left behind – this internet thing isn’t going away anytime soon.

During this podcast, Charlotte shares her thoughts and offers solid advice like:

• Planning ahead so that you ‘book’ time in your calendar to create frequency of engagement.

• Capturing and creating a bank of content that you can draw upon when needed.

• The importance of sharing ‘behind the scenes’ content so that your personality shines through.

This is an episode packed full of valuable tips and actionable strategies from a true expert

If you’re thinking about upping your social selling game, this podcast is definitely worth a listen!

To contact Charlotte:

LinkedIn: https://www.linkedin.com/in/charlotte-travers-4aa21a60/

Website: https://socialb.co.uk/

https://salescadence.co.uk/]]>https://api.spreaker.com/episode/23385989Mon, 02 Mar 2020 11:18:10 +0000Matt SykesOn this episode, Charlotte Travers, Head of Business Development, at SocialB shares her insights and advice for those sales people looking to either start or increase their social marketing effectiveness. Irrespective if there is such a thing as...
Irrespective if there is such a thing as social selling or not, if sales people are not leveraging the online platforms to promote their personal brand, they will be left behind – this internet thing isn’t going away anytime soon.

During this podcast, Charlotte shares her thoughts and offers solid advice like:

• Planning ahead so that you ‘book’ time in your calendar to create frequency of engagement.

• Capturing and creating a bank of content that you can draw upon when needed.

• The importance of sharing ‘behind the scenes’ content so that your personality shines through.

This is an episode packed full of valuable tips and actionable strategies from a true expert

If you’re thinking about upping your social selling game, this podcast is definitely worth a listen!

To contact Charlotte:

LinkedIn: https://www.linkedin.com/in/charlotte-travers-4aa21a60/

Website: https://socialb.co.uk/

https://salescadence.co.uk/]]>3001content,marketing,media,online,podcast,promo,promoting,promotion,sales,selling,socialtruefullSP302: The One Question you Must Ask Your Customerhttps://www.spreaker.com/episode/sp302-the-one-question-you-must-ask-your-customer--22870028
There is no doubt about it, most businesses would agree that tailoring their products and services to meet the needs of their customers is a no brainer, yet very few ask them.

During this podcast, Mike shares his insights behind:

• Making it easy for customers to interact with you and shares examples of do’s and don’t.
• Why you must listen to the ‘silent majority’, a section of your portfolio that often gets neglected.
• Why starting a conversation beats hitting an emoji every single time.

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re thinking about getting feedback from your customers, this podcast is definitely worth a listen first!

To contact Mike:

LinkedIn: linkedin.com/in/t1q

Website: https://www.theonequestion.com/]]>https://api.spreaker.com/episode/22870028Mon, 17 Feb 2020 11:03:05 +0000Matt SykesOn this episode, Mike Scott, Co-Founder and CEO at The One Question dives into the sensitive world of Customer Feedback and shares his opinion and advice on the good, the bad and the ugly ways of finding out what customers think about your business....
There is no doubt about it, most businesses would agree that tailoring their products and services to meet the needs of their customers is a no brainer, yet very few ask them.

During this podcast, Mike shares his insights behind:

• Making it easy for customers to interact with you and shares examples of do’s and don’t.
• Why you must listen to the ‘silent majority’, a section of your portfolio that often gets neglected.
• Why starting a conversation beats hitting an emoji every single time.

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re thinking about getting feedback from your customers, this podcast is definitely worth a listen first!

To contact Mike:

LinkedIn: linkedin.com/in/t1q

Website: https://www.theonequestion.com/]]>2978business,customer,customers,entrpreneur,feedback,marketing,podcast,questions,research,sales,smallbiz,surveystruefullSP301: Can a Podcast Really Grow Your Sales?https://www.spreaker.com/episode/sp301-can-a-podcast-really-grow-your-sales--22363318
Podcasting is all about joining the conversation and going in inside the listeners head. A podcast can be a really effective way to promote your brand and develop relationships with potential future prospects.

During this podcast, Rob offers advice on how to start a podcast and guides us away from some of the common pitfall’s and mistakes many aspiring podcasters encounter plus:

• Seeing your podcast as an asset which builds into a library of ‘on demand’ content.

• How advancements in AI are converting the audio into a searchable transcribe – improving SEO

• The importance of not making your listener think too much – a great episode flows.

• Making sure you have a clear call to action

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re thinking about sharing what you know with the world, this podcast is definitely one for you!

Links:

https://www.salescandence.com/

https://www.inspirationalcreatives.com/podcast/269-peter-sage/

http://www.inspirationalcreatives.com/podcast/186-how-to-invite-people-to-buy-your-creative-work/

To contact Rob:

LinkedIn: https://www.linkedin.com/in/robislistening

Website: http://www.roblawrence.co/]]>https://api.spreaker.com/episode/22363318Mon, 03 Feb 2020 10:19:23 +0000Matt SykesOn this episode, Rob Lawrence, Podcast Producer and Audio Content Strategist shares his insights into why someone would want to have their own podcast to create sales. Podcasting is all about joining the conversation and going in inside the listeners...
Podcasting is all about joining the conversation and going in inside the listeners head. A podcast can be a really effective way to promote your brand and develop relationships with potential future prospects.

During this podcast, Rob offers advice on how to start a podcast and guides us away from some of the common pitfall’s and mistakes many aspiring podcasters encounter plus:

• Seeing your podcast as an asset which builds into a library of ‘on demand’ content.

• How advancements in AI are converting the audio into a searchable transcribe – improving SEO

• The importance of not making your listener think too much – a great episode flows.

• Making sure you have a clear call to action

This is an episode packed full of valuable tips and actionable strategies from a true expert – if you’re thinking about sharing what you know with the world, this podcast is definitely one for you!

Links:

https://www.salescandence.com/

https://www.inspirationalcreatives.com/podcast/269-peter-sage/

http://www.inspirationalcreatives.com/podcast/186-how-to-invite-people-to-buy-your-creative-work/

To contact Rob:

LinkedIn: https://www.linkedin.com/in/robislistening

Website: http://www.roblawrence.co/]]>3793audience,audio,business,community,entrepreneur,growth,marketing,podcast,podcasting,sales,smallbizfalsefullSP211: How to use a Sales Process to get more Sales!https://www.spreaker.com/episode/sp211-how-to-use-a-sales-process-to-get-more-sales--20685949
Does your Sales Team have untapped potential?

Take the FREE Sales Health Test – here:

https://www.salescadence.co.uk/

Selling is a relatively logical journey which becomes difficult when we over-complicate it.

A bit like a relationship, where we have to take our time and ask someone out on a date a few times, before we can consider moving in together and getting married, it takes time and strategy to help people buy!

During this podcast, Matt shares the 9 steps of the sales process and the correct order in which they must be travelled, plus:

• The right time to talk about your product and service and why doing this too early, can halt the sale.

• Why ‘Like’ is crucial in the acceptance that ‘people buy from who they Know, Like and Trust’.

• The importance of getting and keeping your prospect committed to taking action throughout the sale.

This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations – share it with them!

Links:

SP202: How to Avoid Discounting Your Prices and charge what you're worth

https://www.spreaker.com/user/10696455/sp202-charge-what-you-are-worth

SP205: Are you making these big mistakes when sending your customer a quotation?

https://www.spreaker.com/user/10696455/sp205-customer-quotations

Looking for a Sales book that links sales skill to mindset – check out Sales Glue, the vital ingredient that makes sales success stick!

To contact Matt Sykes:

LinkedIn: https://www.linkedin.com/in/matt-sykes/

Website:

https://www.salescadence.co.uk/

Facebook:

https://www.facebook.com/salescadencetraining/]]>https://api.spreaker.com/episode/20685949Mon, 16 Dec 2019 10:10:14 +0000Matt SykesOn this episode of The Salescadence Podcast, host, Matt Sykes, shares probably the most important thing in Sales – the Sales Process. Does your Sales Team have untapped potential? Take the FREE Sales Health Test – here:...
Does your Sales Team have untapped potential?

Take the FREE Sales Health Test – here:

https://www.salescadence.co.uk/

Selling is a relatively logical journey which becomes difficult when we over-complicate it.

A bit like a relationship, where we have to take our time and ask someone out on a date a few times, before we can consider moving in together and getting married, it takes time and strategy to help people buy!

During this podcast, Matt shares the 9 steps of the sales process and the correct order in which they must be travelled, plus:

• The right time to talk about your product and service and why doing this too early, can halt the sale.

• Why ‘Like’ is crucial in the acceptance that ‘people buy from who they Know, Like and Trust’.

• The importance of getting and keeping your prospect committed to taking action throughout the sale.

This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations – share it with them!

Links:

SP202: How to Avoid Discounting Your Prices and charge what you're worth

https://www.spreaker.com/user/10696455/sp202-charge-what-you-are-worth

SP205: Are you making these big mistakes when sending your customer a quotation?

https://www.spreaker.com/user/10696455/sp205-customer-quotations

Looking for a Sales book that links sales skill to mindset – check out Sales Glue, the vital ingredient that makes sales success stick!

To contact Matt Sykes:

LinkedIn: https://www.linkedin.com/in/matt-sykes/

Website:

https://www.salescadence.co.uk/

Facebook:

https://www.facebook.com/salescadencetraining/]]>2418business,customers,impact,podcast,pricing,process,sales,service,trainingfalsefullSP210: Don't Sell People Shoes, Sell Them Shoe Trees!https://www.spreaker.com/episode/sp210-don-t-sell-people-shoes-sell-them-shoe-trees--19502101
Using the actual true story of how he first entered the world of selling aged 16, when he was employed in a shoe shop, Matt reveals three key pieces of advice that his then boss shared with him, which links how every customer buy – even today.

During this the topics discussed:

• The importance of how our beliefs define how we act and why most customers believe that sales people are a potential threat. Shifting that belief is therefore crucial at the start of the sales discussion.

• Recognising that customers know what they don’t know and how this missing information is the foundation of helping people buy from you.

• The counterintuitive position that you should be selling people things they don’t yet know they need and why they’ll thank you for it.

This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations.

Links:

SP108: Ian Richards - https://podcasts.apple.com/gb/podcast/sp108-ian-richards-why-happy-people-sell-10-tips-to/id1418055173?i=1000424561817

SP203: Deliver an outstanding Keynote speech - https://podcasts.apple.com/gb/podcast/sp203-how-to-deliver-outstanding-keynote-speech-in/id1418055173?i=1000433860820

Why not buy Sales Glue, the vital ingredient that makes sales success stick!
Amazon – https://www.amazon.co.uk/Sales-Glue-Vital-Ingredient-Success/dp/1781332134

The Salesman Podcast - https://www.salesman.org/591-get-better-at-selling-by-changing-how-you-think-with-matt-sykes/

To contact Matt Sykes:

LinkedIn: https://www.linkedin.com/in/matt-sykes/

Website: https://www.salescadence.co.uk/

Facebook: https://www.facebook.com/salescadencetraining/]]>https://api.spreaker.com/episode/19502101Wed, 16 Oct 2019 09:15:09 +0000Matt SykesOn this episode of The Salescadence Podcast, host, Matt Sykes, explores the role that storytelling has in the world of sales. Using the actual true story of how he first entered the world of selling aged 16, when he was employed in a shoe shop, Matt...
Using the actual true story of how he first entered the world of selling aged 16, when he was employed in a shoe shop, Matt reveals three key pieces of advice that his then boss shared with him, which links how every customer buy – even today.

During this the topics discussed:

• The importance of how our beliefs define how we act and why most customers believe that sales people are a potential threat. Shifting that belief is therefore crucial at the start of the sales discussion.

• Recognising that customers know what they don’t know and how this missing information is the foundation of helping people buy from you.

• The counterintuitive position that you should be selling people things they don’t yet know they need and why they’ll thank you for it.

This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations.

Links:

SP108: Ian Richards - https://podcasts.apple.com/gb/podcast/sp108-ian-richards-why-happy-people-sell-10-tips-to/id1418055173?i=1000424561817

SP203: Deliver an outstanding Keynote speech - https://podcasts.apple.com/gb/podcast/sp203-how-to-deliver-outstanding-keynote-speech-in/id1418055173?i=1000433860820

Why not buy Sales Glue, the vital ingredient that makes sales success stick!
Amazon – https://www.amazon.co.uk/Sales-Glue-Vital-Ingredient-Success/dp/1781332134

The Salesman Podcast - https://www.salesman.org/591-get-better-at-selling-by-changing-how-you-think-with-matt-sykes/

To contact Matt Sykes:

LinkedIn: https://www.linkedin.com/in/matt-sykes/

Website: https://www.salescadence.co.uk/

Facebook: https://www.facebook.com/salescadencetraining/]]>2632business,customers,marketing,podcast,psychology,sales,selling,tipsfalsefullSP209: Solving Really Complex Problems in 5 Logical Stepshttps://www.spreaker.com/episode/sp209-solving-really-complex-problems-in-5-logical-steps--18971635
In a world where most organisations want rapid solutions to problems and strive to identify a single reason why things go wrong, Ed and his colleagues at Soloigic, a global expert in Root Cause Analysis, train people in the skill of slowing down; asking why and seeking out the many causes that exist behind every business problem.

Here’s just a few of the topics discussed:

• The importance of building a problem solving mindset: one which is based on fact not supposition.

• Why it's essential to involve the many and not the few when seeking out the root cause of a problem.

• How to use a five-step process that not only solves the problem, but will solve it forever.

This is a highly informative conversation and one that will be worth listening to time and time again.

To contact Ed Wells:

• LinkedIn: https://www.linkedin.com/in/edwardwellspm/

• Website: https://www.sologic.com/en-gb/resources/ebooks

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/18971635Mon, 02 Sep 2019 09:10:12 +0000Matt SykesJoining Matt on the The Salescadence Podcast, in this episode, is Ed Wells, a specialist trainer in the field of structured problem solving. In a world where most organisations want rapid solutions to problems and strive to identify a single reason...
In a world where most organisations want rapid solutions to problems and strive to identify a single reason why things go wrong, Ed and his colleagues at Soloigic, a global expert in Root Cause Analysis, train people in the skill of slowing down; asking why and seeking out the many causes that exist behind every business problem.

Here’s just a few of the topics discussed:

• The importance of building a problem solving mindset: one which is based on fact not supposition.

• Why it's essential to involve the many and not the few when seeking out the root cause of a problem.

• How to use a five-step process that not only solves the problem, but will solve it forever.

This is a highly informative conversation and one that will be worth listening to time and time again.

To contact Ed Wells:

• LinkedIn: https://www.linkedin.com/in/edwardwellspm/

• Website: https://www.sologic.com/en-gb/resources/ebooks

https://www.salescadence.co.uk/]]>3080analysis,enterprise,logic,mindset,podcast,problem,problems,risk,sales,solving,strategy,trainingfalsefullSP208: Building a Publishing Company from the Top Downhttps://www.spreaker.com/episode/sp208-building-a-publishing-company-from-the-top-down--18548787
A professional marketeer who has decided to produce a publication specifically for ‘C-Suite’ and one, which by design, provides content that helps businesses solve problems.

Here’s just a few of the topics we discuss:

• Why, when most of us get our information on-line these days, is there a space to position a ‘hard copy’ magazine that arrives in the post and one which the readers truly enjoy reading.

• The challenges that come with building a brand from scratch and the mindset that’s needed to maintain the discipline and focus to keep moving forward.

• The importance of, and the benefit that comes with, when you truly know who your ideal customer is.

Hear a very engaging conversation with a highly experienced business woman who knows exactly what’s needed to deliver a successful product to the market.

To contact Sue Wilcock:

• LinkedIn: https://www.linkedin.com/in/suewilcock/

• Website: https://www.suffolkdirector.com/ https://www.norfolkdirector.com/

• Facebook: https://www.facebook.com/NorfolkDirector/

• Twitter: https://twitter.com/SuffolkDirector

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/18548787Tue, 16 Jul 2019 09:10:18 +0000Matt SykesJoining The Salescadence Podcast on this episode is Sue Wilcock, owner, editor and publisher of Suffolk Director magazine. A professional marketeer who has decided to produce a publication specifically for ‘C-Suite’ and one, which by design, provides...
A professional marketeer who has decided to produce a publication specifically for ‘C-Suite’ and one, which by design, provides content that helps businesses solve problems.

Here’s just a few of the topics we discuss:

• Why, when most of us get our information on-line these days, is there a space to position a ‘hard copy’ magazine that arrives in the post and one which the readers truly enjoy reading.

• The challenges that come with building a brand from scratch and the mindset that’s needed to maintain the discipline and focus to keep moving forward.

• The importance of, and the benefit that comes with, when you truly know who your ideal customer is.

Hear a very engaging conversation with a highly experienced business woman who knows exactly what’s needed to deliver a successful product to the market.

To contact Sue Wilcock:

• LinkedIn: https://www.linkedin.com/in/suewilcock/

• Website: https://www.suffolkdirector.com/ https://www.norfolkdirector.com/

• Facebook: https://www.facebook.com/NorfolkDirector/

• Twitter: https://twitter.com/SuffolkDirector

https://www.salescadence.co.uk/]]>2982branding,business,distribution,magazine,marketing,podcast,press,print,publishing,sales,smallbiz,trainingfalsefullSP207: Want better answers? Ask better questions!https://www.spreaker.com/episode/sp207-want-better-answers-ask-better-questions--18434954
Is there more to this subject than simply the ‘open’ & ‘closed’ variety we all know so much about?

Is there really such a thing as a truly great sales question and, if there is, what does it look like and when should you use it?

In this episode, we take a look at the link between questions and answers and explore some of the reasons why the quality of the things we ask our customers for, really does come back in the quality of the answer they give.

Here’s just a few of the issues we look at:

• How do we differentiate between a good and a bad question?

• What happens if we ask ‘risky’ questions?

• And why some questions move a sales conversation further forward than others...

This is an episode that can help you and your sales team learn to create a more strategic set of questions designed to increase the impact and quality of your customer conversations.

Links:

Why not buy Sales Glue, the vital ingredient that makes sales success stick!

“This book will not only improve your approach to sales but also your approach to life”

Amazon – https://www.amazon.co.uk/Sales-

Glue-Vital-Ingredient-Success/dp/1781332134

To contact Matt Sykes:

• LinkedIn: https://www.linkedin.com/in/matt-sykes/

• Website: https://www.salescadence.co.uk/

• Facebook: https://www.facebook.com/salescadencetraining/

• Twitter: https://twitter.com/Salescadence_

• Instagram: https://www.instagram.com/salesglue]]>https://api.spreaker.com/episode/18434954Tue, 02 Jul 2019 09:20:11 +0000Matt SykesWhat makes a really good Sales question? Is there more to this subject than simply the ‘open’ & ‘closed’ variety we all know so much about? Is there really such a thing as a truly great sales question and, if there is, what does it look like and...
Is there more to this subject than simply the ‘open’ & ‘closed’ variety we all know so much about?

Is there really such a thing as a truly great sales question and, if there is, what does it look like and when should you use it?

In this episode, we take a look at the link between questions and answers and explore some of the reasons why the quality of the things we ask our customers for, really does come back in the quality of the answer they give.

Here’s just a few of the issues we look at:

• How do we differentiate between a good and a bad question?

• What happens if we ask ‘risky’ questions?

• And why some questions move a sales conversation further forward than others...

This is an episode that can help you and your sales team learn to create a more strategic set of questions designed to increase the impact and quality of your customer conversations.

Links:

Why not buy Sales Glue, the vital ingredient that makes sales success stick!

“This book will not only improve your approach to sales but also your approach to life”

Amazon – https://www.amazon.co.uk/Sales-

Glue-Vital-Ingredient-Success/dp/1781332134

To contact Matt Sykes:

• LinkedIn: https://www.linkedin.com/in/matt-sykes/

• Website: https://www.salescadence.co.uk/

• Facebook: https://www.facebook.com/salescadencetraining/

• Twitter: https://twitter.com/Salescadence_

• Instagram: https://www.instagram.com/salesglue]]>2017business,entpreneur,marketing,podcast,questioning,sales,selling,smallbiz,trainingfalsefullSP206: The Six Sales Habits of Highly Effective Golfershttps://www.spreaker.com/episode/sp206-the-six-sales-habits-of-highly-effective-golfers--18252723
No other game places personal skill and mindset at the very core, quite like golf. It’s a game where you compete against yourself for the most part and one where the chances of failure are high – it’s just like selling!

In this episode, we take a look at the 6 Sales Habits of Highly Effective Golfers and we discover why there are common links and share some of the ways we can improve our sales game.

Here’s just a few of the areas we look at:

• Why a tactic from the 2008 Ryder Cup can create more consistency when selling

• The impact that preparation has on a sales meeting

• Why the 1969 ‘Concession’ story teaches us so much about the importance of mutual sales respect

• The essential need to not just celebrate sales achievement but to capture it

• The un-written rules of selling and why they must be followed if you want to win at selling

This is an episode that can help you and your sales team learn new skills and develop.

Links:

To contact Matt Sykes:

LinkedIn: https://www.linkedin.com/in/matt-sykes/

Website: https://www.salescadence.co.uk/

Facebook: https://www.facebook.com/salescadencetraining/

Twitter: https://twitter.com/Salescadence_

Instagram: https://www.instagram.com/salesglue

Buy the Book! Sales Glue - the vital ingredient that makes sales success stick - https://www.amazon.co.uk/Sales-Glue-Vital-Ingredient-Success/dp/1781332134]]>https://api.spreaker.com/episode/18252723Thu, 13 Jun 2019 08:15:08 +0000Matt SykesYou don’t need to play the game of golf to recognise it is one of the most difficult and challenging games around. No other game places personal skill and mindset at the very core, quite like golf. It’s a game where you compete against yourself for...
No other game places personal skill and mindset at the very core, quite like golf. It’s a game where you compete against yourself for the most part and one where the chances of failure are high – it’s just like selling!

In this episode, we take a look at the 6 Sales Habits of Highly Effective Golfers and we discover why there are common links and share some of the ways we can improve our sales game.

Here’s just a few of the areas we look at:

• Why a tactic from the 2008 Ryder Cup can create more consistency when selling

• The impact that preparation has on a sales meeting

• Why the 1969 ‘Concession’ story teaches us so much about the importance of mutual sales respect

• The essential need to not just celebrate sales achievement but to capture it

• The un-written rules of selling and why they must be followed if you want to win at selling

This is an episode that can help you and your sales team learn new skills and develop.

Links:

To contact Matt Sykes:

LinkedIn: https://www.linkedin.com/in/matt-sykes/

Website: https://www.salescadence.co.uk/

Facebook: https://www.facebook.com/salescadencetraining/

Twitter: https://twitter.com/Salescadence_

Instagram: https://www.instagram.com/salesglue

Buy the Book! Sales Glue - the vital ingredient that makes sales success stick - https://www.amazon.co.uk/Sales-Glue-Vital-Ingredient-Success/dp/1781332134]]>2346business,effectiveness,entrepreneur,golf,golfing,habits,marketing,sales,smallbiz,startup,trainingfalsefullSP205: Are you making these big mistakes when sending your customer a quotation?https://www.spreaker.com/episode/sp205-are-you-making-these-big-mistakes-when-sending-your-customer-a-quotation--17770550
If you’ve found that you’re not seeing a high conversion rate from quotation to confirmed orders, then this podcast could well be a game-changer for you!

In this episode, we take a look at the 9 mistakes people make when sending quotations and proposals and it’s costing them £000’s in in lost revenue and even more in lost credibility.

Here’s just a few of the areas we look at:

• When you should and shouldn’t send a quotation.

• When is the right time to send your quotation?

• How do you avoid giving away your price?

• Why it’s important to provide more than one price?

• How do you get your quotation to deliver a referral?

This is an episode that can save you and your sales team a lot of wasted time with sending quotations that you never should have anyway and get more conversions from those that you do.

Links:

To contact Matt Sykes:

Website: https://www.salescadence.co.uk/

Facebook: https://www.facebook.com/salescadencetraining/

Twitter: https://twitter.com/Salescadence_

Instagram: https://www.instagram.com/salesglue/?hl=en

Hobspot: https://blog.hubspot.com/sales/sales-statistics]]>https://api.spreaker.com/episode/17770550Mon, 29 Apr 2019 09:10:23 +0000Matt SykesIf you run a B2B sales team or you’re responsible for creating revenue for your organisation, then chances are, you’ll send quotations to prospects and customers. If you’ve found that you’re not seeing a high conversion rate from quotation to...
If you’ve found that you’re not seeing a high conversion rate from quotation to confirmed orders, then this podcast could well be a game-changer for you!

In this episode, we take a look at the 9 mistakes people make when sending quotations and proposals and it’s costing them £000’s in in lost revenue and even more in lost credibility.

Here’s just a few of the areas we look at:

• When you should and shouldn’t send a quotation.

• When is the right time to send your quotation?

• How do you avoid giving away your price?

• Why it’s important to provide more than one price?

• How do you get your quotation to deliver a referral?

This is an episode that can save you and your sales team a lot of wasted time with sending quotations that you never should have anyway and get more conversions from those that you do.

Links:

To contact Matt Sykes:

Website: https://www.salescadence.co.uk/

Facebook: https://www.facebook.com/salescadencetraining/

Twitter: https://twitter.com/Salescadence_

Instagram: https://www.instagram.com/salesglue/?hl=en

Hobspot: https://blog.hubspot.com/sales/sales-statistics]]>1959business,conversion,converting,entrepreneur,marketing,podcast,price,pricing,proposals,prospects,quotations,sales,selling,smallbiz,startup,tendertruefullSP204: LinkedIn posts that cost you more than likes! (9 examples)https://www.spreaker.com/episode/sp204-linkedin-posts-that-cost-you-more-than-likes-9-examples--17615751
What I’ve discovered over the last five years of consuming content on this platform, is there are a number of posts that regularly appear in my feed and every time I see them, they frustrate me!

I’ve no doubt that the people posting them are desperately trying to create engagement, but the reality is they don’t – in fact, they could be making the person who posts them look desperate instead!

In today’s episode, we team up with Content Marketing specialist and friend of the show, Stefan Boyle, to look at nine LinkedIn posts that fail to engage.

We walk through each one, exploring the reasons why they don’t work, and offer improvements so that they could.

Here’s just a few of the posts we discuss:

• The Testimonial post
• The Motivational post
• The “looking forward to…” post
• The “can salespeople stop spamming me please” post

And everyone’s favourite…

• The “Come visit us on Stand 123” post

There’s a tonne of helpful advice in this episode, so if you’re using LinkedIn to support your sales prospecting and you want to find out how to increase the quality of your posts, I think you’ll find this episode well worth listening to.

Links:

Contact Matt Sykes: https://www.salescadence.co.uk/contact/

Contact Stefan Boyle: http://www.marketing-for-business.com/]]>https://api.spreaker.com/episode/17615751Mon, 15 Apr 2019 09:15:13 +0000Matt SykesIf you’re active on social media and use LinkedIn as method for promoting yourself, your product or your service, then this episode is definitely for you. What I’ve discovered over the last five years of consuming content on this platform, is there...
What I’ve discovered over the last five years of consuming content on this platform, is there are a number of posts that regularly appear in my feed and every time I see them, they frustrate me!

I’ve no doubt that the people posting them are desperately trying to create engagement, but the reality is they don’t – in fact, they could be making the person who posts them look desperate instead!

In today’s episode, we team up with Content Marketing specialist and friend of the show, Stefan Boyle, to look at nine LinkedIn posts that fail to engage.

We walk through each one, exploring the reasons why they don’t work, and offer improvements so that they could.

Here’s just a few of the posts we discuss:

• The Testimonial post
• The Motivational post
• The “looking forward to…” post
• The “can salespeople stop spamming me please” post

And everyone’s favourite…

• The “Come visit us on Stand 123” post

There’s a tonne of helpful advice in this episode, so if you’re using LinkedIn to support your sales prospecting and you want to find out how to increase the quality of your posts, I think you’ll find this episode well worth listening to.

Links:

Contact Matt Sykes: https://www.salescadence.co.uk/contact/

Contact Stefan Boyle: http://www.marketing-for-business.com/]]>2744blunders,business,conferences,linkedin,marketing,mistakes,podcast,pr,publicity,sales,shows,smallbiz,tradetruefullSP203: How to deliver an outstanding Keynote speech in 12 easy stepshttps://www.spreaker.com/episode/sp203-how-to-deliver-an-outstanding-keynote-speech-in-12-easy-steps--17490173
It’s the same with listening to speakers at a Trade Show or Networking Event; unless they’ve been professionally trained or they’re one of those rare breeds who are naturally engaging, you’ll be squirming in your seat, wishing for the misery to end.

In today’s episode, we discover why having a great speech in your locker, is not only great for your audience, but it's a really great way to enhance your status and boost your sales career.

We look in detail at the framework which you can plug your message and content into, and in doing so, take your listener on an emotional journey which features stories, intrigue and advice – all of which are designed to create optimum engagement and enjoyment.

Here’s just a few of the things we get into:

• How to get your talk off to a great start
• Why sprinkling some ‘Salt’ during your speech will keep your listeners engaged
• The importance of having an agenda
• The ‘Power of Three’ technique
• When it’s right to sell from the stage and when you must not!

Grab a pen and piece of A4 paper and follow the steps!

Links:

Mark Bowden’s Ted Talk which we reference in the show: https://www.youtube.com/watch?v=1zpf8H_Dd40

Looking for advice on how to start your own podcast, check Rob Lawrence: http://www.roblawrence.co/services

MY TRAINING - tired of out-dated sales training? Get involved with the only UK Sales Trainer who teaches the three traits of Ultra High Performance - here's the link to the website: https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/17490173Mon, 01 Apr 2019 09:15:08 +0000Matt SykesIf there’s one thing that’s consistent in the B2B sales world, it’s the fact that almost every presentation you witness, will be either partly or totally pointless. It’s the same with listening to speakers at a Trade Show or Networking Event; unless...
It’s the same with listening to speakers at a Trade Show or Networking Event; unless they’ve been professionally trained or they’re one of those rare breeds who are naturally engaging, you’ll be squirming in your seat, wishing for the misery to end.

In today’s episode, we discover why having a great speech in your locker, is not only great for your audience, but it's a really great way to enhance your status and boost your sales career.

We look in detail at the framework which you can plug your message and content into, and in doing so, take your listener on an emotional journey which features stories, intrigue and advice – all of which are designed to create optimum engagement and enjoyment.

Here’s just a few of the things we get into:

• How to get your talk off to a great start
• Why sprinkling some ‘Salt’ during your speech will keep your listeners engaged
• The importance of having an agenda
• The ‘Power of Three’ technique
• When it’s right to sell from the stage and when you must not!

Grab a pen and piece of A4 paper and follow the steps!

Links:

Mark Bowden’s Ted Talk which we reference in the show: https://www.youtube.com/watch?v=1zpf8H_Dd40

Looking for advice on how to start your own podcast, check Rob Lawrence: http://www.roblawrence.co/services

MY TRAINING - tired of out-dated sales training? Get involved with the only UK Sales Trainer who teaches the three traits of Ultra High Performance - here's the link to the website: https://www.salescadence.co.uk/]]>2301business,conferences,events,keynote,keynotes,marketing,podcast,presentations,sales,selling,smallbiz,speakingfalsefullSP202: How to Avoid Discounting Your Prices and charge what you're worthhttps://www.spreaker.com/episode/sp202-how-to-avoid-discounting-your-prices-and-charge-what-you-re-worth--17322774
In the past, sellers held all the information and as a result, controlled the sale.

Today, the buyer is in charge.

Armed with the internet and a global list of suppliers to choose from, they have the ability to solve their own problems and commoditise the conversation onto one common denominator...

Price!

So why does price seem to dominate so many sales discussions?

Are there genuine reasons why anyone would want to discount or reduce their prices?

And what can we, as Sales Professionals, do to limit or remove the need to talk about price altogether when we’re helping people buy from us…

In this episode of the podcast, we’ll tackle all three of these issues in detail.

Featured in the episode are the books;

“They Ask You Answer” by Marcus Sheridan, which we use to discuss the topic of full-disclosure pricing.

(Link to the book: https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary/dp/B0735ZV5FJ)

“Eat Their Lunch” by Anthony Lannarino, which is by far the best sales book I’ve read in 2019 demonstrating ways to deliver greater benefit to your customers, and in doing so, win their business at the expense of others.

(Link to the book: https://www.amazon.co.uk/Eat-Their-Lunch-Customers-Competition/dp/B07J5NQ9KK/ref=sr_1_1?ie=UTF8&qid=1552480698&sr=1-1&keywords=eat+their+lunch)

A special mention also to Will Barron who hosts The Salesman Podcast – I was invited on as a guest recently and you can watch that episode (#591) on YouTube here:

https://itunes.apple.com/gb/podcast/the-salesman-podcast/id1007344621?mt=2

Finally, if your interested in attending the 6 week sales training course discussed on the show, you can find out all about it by heading over to the 'events' page on the website, where you’ll find the details listed under Sales MOT.

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/17322774Mon, 18 Mar 2019 10:10:21 +0000Matt Sykes"It goes without saying that the way people buy today has changed from the ‘heady days’ of pre-internet. In the past, sellers held all the information and as a result, controlled the sale. Today, the buyer is in charge. Armed with the internet and...
In the past, sellers held all the information and as a result, controlled the sale.

Today, the buyer is in charge.

Armed with the internet and a global list of suppliers to choose from, they have the ability to solve their own problems and commoditise the conversation onto one common denominator...

Price!

So why does price seem to dominate so many sales discussions?

Are there genuine reasons why anyone would want to discount or reduce their prices?

And what can we, as Sales Professionals, do to limit or remove the need to talk about price altogether when we’re helping people buy from us…

In this episode of the podcast, we’ll tackle all three of these issues in detail.

Featured in the episode are the books;

“They Ask You Answer” by Marcus Sheridan, which we use to discuss the topic of full-disclosure pricing.

(Link to the book: https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary/dp/B0735ZV5FJ)

“Eat Their Lunch” by Anthony Lannarino, which is by far the best sales book I’ve read in 2019 demonstrating ways to deliver greater benefit to your customers, and in doing so, win their business at the expense of others.

(Link to the book: https://www.amazon.co.uk/Eat-Their-Lunch-Customers-Competition/dp/B07J5NQ9KK/ref=sr_1_1?ie=UTF8&qid=1552480698&sr=1-1&keywords=eat+their+lunch)

A special mention also to Will Barron who hosts The Salesman Podcast – I was invited on as a guest recently and you can watch that episode (#591) on YouTube here:

https://itunes.apple.com/gb/podcast/the-salesman-podcast/id1007344621?mt=2

Finally, if your interested in attending the 6 week sales training course discussed on the show, you can find out all about it by heading over to the 'events' page on the website, where you’ll find the details listed under Sales MOT.

https://www.salescadence.co.uk/]]>2212business,marketing,podcast,pricing,proposition,sales,smallbiz,valuefalsefullSP201: Why honesty is the best policy for attracting customershttps://www.spreaker.com/episode/sp201-why-honesty-is-the-best-policy-for-attracting-customers--17118935
Whatever our business, our role is to attract customers and as we’ll find out on today’s episode, there are a number of reasons why being honest with ourselves and our customers is the key to being successful in sales.

Equally important, is our ability to create the right first impression when prospects come calling, but how do you do that all of the time?

Is it possible to maintain a calm and professional exterior when inside, the stresses and strains of the daily grind and hustle leaves us raging?

How about working with customers who don’t match your ideal profile?

Do you accept the work, get paid, and move on or turn them down and go hungry?

In the first episode of Season Two of the podcast, we’ll tackle all three issues head on and discover tips for each which can help lead towards the goal of sales success.

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/17118935Mon, 04 Mar 2019 10:15:16 +0000Matt SykesIt was Benjamin Franklin who first said that “Honesty is the best policy” and it’s a mantra that any sales professional looking to find, win and keep more customers, would do well to affirm daily. Whatever our business, our role is to attract...
Whatever our business, our role is to attract customers and as we’ll find out on today’s episode, there are a number of reasons why being honest with ourselves and our customers is the key to being successful in sales.

Equally important, is our ability to create the right first impression when prospects come calling, but how do you do that all of the time?

Is it possible to maintain a calm and professional exterior when inside, the stresses and strains of the daily grind and hustle leaves us raging?

How about working with customers who don’t match your ideal profile?

Do you accept the work, get paid, and move on or turn them down and go hungry?

In the first episode of Season Two of the podcast, we’ll tackle all three issues head on and discover tips for each which can help lead towards the goal of sales success.

https://www.salescadence.co.uk/]]>2115authenticity,business,customers,honesty,marketing,podcast,sales,smallbiz,success,trainingfalsefullSP111: Best of Series One - 6 Big Sales Mistakes and How to Overcome Themhttps://www.spreaker.com/episode/sp111-best-of-series-one-6-big-sales-mistakes-and-how-to-overcome-them--16763283
06:25 Stefan Boyle (SP101) talks about the challenges of a failing business and what you must do to overcome that problem.

12:51 Mark White (SP107) explained why a business can struggle without a strategy and how having a clear focus on who your ideal customer is, can accelerate your results.

20:36 Ian Richards (SP108) shared why he believes one of the biggest mistakes people can make in business and sales is to be vanilla and not be different.

27:27 Gavin Drake (SP105) offered an insight into why we can hold ourselves back through a lack of belief and how we can train ourselves to become more resilient.

34:27 Jon Holder (SP109) talked about how we can talk ourselves out of doing things and the one thing we can doing to create opportunities.

38:48 Neil Foley (SP106) provided a very simple piece of advice that ultimately could be the one thing that separates a great business that fails and one that prospers.

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/16763283Mon, 21 Jan 2019 10:10:11 +0000Matt SykesOn today’s show… 06:25 Stefan Boyle (SP101) talks about the challenges of a failing business and what you must do to overcome that problem. 12:51 Mark White (SP107) explained why a business can struggle without a strategy and how having a clear...
06:25 Stefan Boyle (SP101) talks about the challenges of a failing business and what you must do to overcome that problem.

12:51 Mark White (SP107) explained why a business can struggle without a strategy and how having a clear focus on who your ideal customer is, can accelerate your results.

20:36 Ian Richards (SP108) shared why he believes one of the biggest mistakes people can make in business and sales is to be vanilla and not be different.

27:27 Gavin Drake (SP105) offered an insight into why we can hold ourselves back through a lack of belief and how we can train ourselves to become more resilient.

34:27 Jon Holder (SP109) talked about how we can talk ourselves out of doing things and the one thing we can doing to create opportunities.

38:48 Neil Foley (SP106) provided a very simple piece of advice that ultimately could be the one thing that separates a great business that fails and one that prospers.

https://www.salescadence.co.uk/]]>2700biz,business,entrepreneur,marketing,mistakes,podcast,prosperiety,sales,selling,smallbiz,successtruefullSP110: Chris Reeve - How to Build Your Personal Brand using Digital Mediahttps://www.spreaker.com/episode/sp110-chris-reeve-how-to-build-your-personal-brand-using-digital-media--16552263
Yet whilst this opportunity exists, why do only the few in the Sales Profession, take advantage of growing a 'personal brand' and filling their sales pipeline this way?

Today's guest is Chris Reeve. He's works for a Digital Marketing agency and demonstrates many of the qualities that the 'new sales professional' could and should have.

Chris believes that there is no longer the option to ‘opt out’ of self-promotion if you truly want to trade in today’s digital business world and attract customers as the 'go to' person in your industry.

In this podcast episode, we hear how Chris has built a personal brand on-line by mastering the digital and social assets.

Chris is the co-host of a the 'Talk Norwich City podcast' which has over 13,000 subscribers and continues to grow a community of followers on Instagram, LinkedIn and Twitter too - using all of these platforms as tools in his sales strategy.

You’ll hear how Chris truly believes that the approach of 'Edutaining' his audience by combining education and entertainment, has become the lifeblood of his business and he shares what he believes are the force-multipliers that create engagement and build ‘brand you’.

This is a fascinating interview with a highly engaging sales professional who has really mastered the science behind growing an on-line presence and building a personal brand.

https://www.digitalboss.co.uk/

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/16552263Mon, 24 Dec 2018 10:15:05 +0000Matt SykesWe live in truly remarkably times. Just fifteen years ago, the thought of promoting and marketing your business to your chosen audience would have eliminated all but the very wealthy of businesses and would have required investing thousands of pounds...
Yet whilst this opportunity exists, why do only the few in the Sales Profession, take advantage of growing a 'personal brand' and filling their sales pipeline this way?

Today's guest is Chris Reeve. He's works for a Digital Marketing agency and demonstrates many of the qualities that the 'new sales professional' could and should have.

Chris believes that there is no longer the option to ‘opt out’ of self-promotion if you truly want to trade in today’s digital business world and attract customers as the 'go to' person in your industry.

In this podcast episode, we hear how Chris has built a personal brand on-line by mastering the digital and social assets.

Chris is the co-host of a the 'Talk Norwich City podcast' which has over 13,000 subscribers and continues to grow a community of followers on Instagram, LinkedIn and Twitter too - using all of these platforms as tools in his sales strategy.

You’ll hear how Chris truly believes that the approach of 'Edutaining' his audience by combining education and entertainment, has become the lifeblood of his business and he shares what he believes are the force-multipliers that create engagement and build ‘brand you’.

This is a fascinating interview with a highly engaging sales professional who has really mastered the science behind growing an on-line presence and building a personal brand.

https://www.digitalboss.co.uk/

https://www.salescadence.co.uk/]]>3447agency,business,digitial,education,entertainment,marketing,media,norwich,podcast,promotion,sales,selling,socialfalsefullSP109: Jon Holder - How To Sell Your Services: Why People Buy From People Firsthttps://www.spreaker.com/episode/sp109-jon-holder-how-to-sell-your-services-why-people-buy-from-people-first--16414356
Within two years, he'd achieved a childhood dream of being a Circus Ringmaster and then established himself as one of the most sought-after children’s entertainers in the Global Package Holiday Industry. This was all the evidence Jon needed to recognise he was destined to have a career helping others.

In this podcast episode, we hear how Jon breaks a world record, how he is able to stand on a stage in front of hundreds of people and why the skill he clearly has of coaching people to be ‘better versions of themselves’, drives his Peak Performance Coaching business today.

You’ll hear Jon deliver a live coaching session on the podcast to help podcast host, Matt Sykes, start to build a strategy to conquer his fear of confined spaces and how this method can help cure almost any fear or phobia.

This is a fascinating interview with a highly engaging coach who really knows what it takes to be happy!

https://www.jonholder.co.uk/

https://www.salescadence.co.uk/"]]>https://api.spreaker.com/episode/16414356Mon, 10 Dec 2018 10:15:08 +0000Matt Sykes"Being homeless at the age of 17 was the wakeup call that Jon Holder needed to go and find his 'Why' and kick-start his personal journey towards living a truly fulfilling life. Within two years, he'd achieved a childhood dream of being a Circus...
Within two years, he'd achieved a childhood dream of being a Circus Ringmaster and then established himself as one of the most sought-after children’s entertainers in the Global Package Holiday Industry. This was all the evidence Jon needed to recognise he was destined to have a career helping others.

In this podcast episode, we hear how Jon breaks a world record, how he is able to stand on a stage in front of hundreds of people and why the skill he clearly has of coaching people to be ‘better versions of themselves’, drives his Peak Performance Coaching business today.

You’ll hear Jon deliver a live coaching session on the podcast to help podcast host, Matt Sykes, start to build a strategy to conquer his fear of confined spaces and how this method can help cure almost any fear or phobia.

This is a fascinating interview with a highly engaging coach who really knows what it takes to be happy!

https://www.jonholder.co.uk/

https://www.salescadence.co.uk/"]]>4408business,circus,coaching,entertainment,fear,homeless,phobia,podcast,purpose,ringmaster,sales,smallbiz,tourismtruefullSP108: Ian Richards - Why Happy People Sell and 10 tips to improve your public speakinghttps://www.spreaker.com/episode/sp108-ian-richards-why-happy-people-sell-and-10-tips-to-improve-your-public-speaking--16307828
That's what happened to traditional variety show comics in the 1990s when alternative comedy transformed the way people wanted to laugh.

This is the story behind Ian Richards - my guest today.

After forging a niche for himself in the world of variety entertainment and working alongside some of the greats of comedy, legends like Tommy Cooper, Ian pivoted away from stand-up and now specialises in after-dinner speaking and is one of the top charity auction hosts on the circuit.

His work takes him all around the world and has appeared in front of the Armed Forces over 500 times.

In this episode, Ian offers his take on how the sales person can create a genuine advantage by introducing humour into their sales discussions with customers.

Ian shares ten of his own tips on how you can really improve your engagement with an audience.

And we explore what it takes to be a successful public speaker...

This is a fascinating interview with someone who's made a forty-year career out of making people laugh!

http://agents.ianrichards.co.uk/

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/16307828Mon, 26 Nov 2018 10:15:11 +0000Matt SykesImagine being at the top of your game, in constant demand, over-subscribed and then almost overnight, your product or service is no longer wanted. That's what happened to traditional variety show comics in the 1990s when alternative comedy...
That's what happened to traditional variety show comics in the 1990s when alternative comedy transformed the way people wanted to laugh.

This is the story behind Ian Richards - my guest today.

After forging a niche for himself in the world of variety entertainment and working alongside some of the greats of comedy, legends like Tommy Cooper, Ian pivoted away from stand-up and now specialises in after-dinner speaking and is one of the top charity auction hosts on the circuit.

His work takes him all around the world and has appeared in front of the Armed Forces over 500 times.

In this episode, Ian offers his take on how the sales person can create a genuine advantage by introducing humour into their sales discussions with customers.

Ian shares ten of his own tips on how you can really improve your engagement with an audience.

And we explore what it takes to be a successful public speaker...

This is a fascinating interview with someone who's made a forty-year career out of making people laugh!

http://agents.ianrichards.co.uk/

https://www.salescadence.co.uk/]]>3092business,charity,comedian,comedy,comics,marketing,podcast,sales,smallbiz,speaking,toastmasterstruefullSP107: Mark White - There's more to LinkedIn than being Liked!https://www.spreaker.com/episode/sp107-mark-white-there-s-more-to-linkedin-than-being-liked--16190043
Following a successful Sales & Marketing career, Mark White was drawn towards a career in education and in 2009, decided to become a LinkedIn trainer and so began a personal journey towards helping organisations and the people that work within them master the social business platform. His Company, LinkedIn Training, provides workshops and coaching sessions that help companies and individuals understand how they can build and deliver their very own sales and marketing strategy using the many tools available.

In 2017, Mark delivered over 210 LinkedIn training sessions to international corporates, Small and Medium sized companies and individuals working in Business Development, Marketing, Recruitment and Networking and it's easy to see why, given his unique combination of wit, humour and knowledge.

This is a highly informative interview with a true expert - look out for the free offer from Mark at the end of the podcast.

http://www.linkedintraining.net/salescadence

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/16190043Mon, 12 Nov 2018 10:15:13 +0000Matt SykesIt's universally accepted that LinkedIn is the number one social platform for Sales Professionals, but it can be a complex and intimidating place to visit. Following a successful Sales & Marketing career, Mark White was drawn towards a career in...
Following a successful Sales & Marketing career, Mark White was drawn towards a career in education and in 2009, decided to become a LinkedIn trainer and so began a personal journey towards helping organisations and the people that work within them master the social business platform. His Company, LinkedIn Training, provides workshops and coaching sessions that help companies and individuals understand how they can build and deliver their very own sales and marketing strategy using the many tools available.

In 2017, Mark delivered over 210 LinkedIn training sessions to international corporates, Small and Medium sized companies and individuals working in Business Development, Marketing, Recruitment and Networking and it's easy to see why, given his unique combination of wit, humour and knowledge.

This is a highly informative interview with a true expert - look out for the free offer from Mark at the end of the podcast.

http://www.linkedintraining.net/salescadence

https://www.salescadence.co.uk/]]>3190business,education,entrepreneur,linkedin,marketing,networking,podcast,recruitment,sales,smallbiz,trainingfalsefullSP106: Neil Foley - Common-Sense advice for Start-ups and SME'shttps://www.spreaker.com/episode/sp106-neil-foley-common-sense-advice-for-start-ups-and-sme-s--15965376
His company, Business Growth Club, provides on-line training and face to face coaching support specifically for businesses with 1 - 10 employees. In this podcast, Neil shares some of his thoughts on combining the best of the 'tried and tested' business methods with some of the newer techniques that are emerging in the start-up space. We discuss mindset and the value that comes with regular meet-ups as many entrepreneurs struggle with loneliness that leads to self-doubt.

This is an insightful conversation with a highly experienced business expert who knows what it takes to create sales success.

https://www.businessgrowthclub.net/

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/15965376Mon, 29 Oct 2018 10:10:07 +0000Matt SykesThe harsh truth behind most start-ups is that once the reality sinks in that life isn't all about 'fast cars' and 'three month vacations', many fail because they don't get the right advice, early enough. After a forty-year career which took him from...
His company, Business Growth Club, provides on-line training and face to face coaching support specifically for businesses with 1 - 10 employees. In this podcast, Neil shares some of his thoughts on combining the best of the 'tried and tested' business methods with some of the newer techniques that are emerging in the start-up space. We discuss mindset and the value that comes with regular meet-ups as many entrepreneurs struggle with loneliness that leads to self-doubt.

This is an insightful conversation with a highly experienced business expert who knows what it takes to create sales success.

https://www.businessgrowthclub.net/

https://www.salescadence.co.uk/]]>3019business,entrepreneur,marketing,podcast,sales,smallbiz,sme,startup,start-upfalsefullSP105: Gavin Drake - The Three Psychologies of Ultra High Sales Performancehttps://www.spreaker.com/episode/sp105-gavin-drake-the-three-psychologies-of-ultra-high-sales-performance--15934894
http://mind-span.co.uk/

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/15934894Mon, 15 Oct 2018 09:10:14 +0000Matt SykesThe words 'Mindset & Attitude' are used frequently in today's fast-paced world of Sales, but what do they really mean? What is the science behind their prominence and what can we learn from the world of psychology that can support Sales Professionals...
http://mind-span.co.uk/

https://www.salescadence.co.uk/]]>3154attitude,interview,mindset,mindspan,performance,podcast,psychology,sales,successfalsefullSP104: How to find your Ideal Customer!https://www.spreaker.com/episode/sp104-how-to-find-your-ideal-customer--15821691https://api.spreaker.com/episode/15821691Mon, 01 Oct 2018 09:15:04 +0000Matt SykesYou may be busy and receiving regular orders from customers, but how do you know they are truly right for your business? Maybe their prices are so low, you're barely breaking even. Perhaps they consistently pay you late or are taking up a...1586business,customer,entrepreneur,growth,marketing,podcast,sales,smallbizfalsefullSP103: Paul McVeigh - Inside a stupid footballers mind and how to think like Ronaldohttps://www.spreaker.com/episode/sp103-paul-mcveigh-inside-a-stupid-footballers-mind-and-how-to-think-like-ronaldo--15700372Paul is the first person in history to enjoy a professional playing career in the English Premier League and hold a Masters in sports psychology.

He’s the Author of the book “The Stupid Footballer is Dead”, runs a Personal Development training company called ThinkPRO, is a TV and media pundit and an acclaimed key-note speaker.

If anyone is positioned to understand the mental side of the beautiful game, it’s Paul.
He grew up on the streets of Belfast during the troubles of the 1980’s, before his footballing talents were discovered by Tottenham Hotspur and a move to the Capital beckoned. Aged just 16, Paul had to learn how to cope with being in a squad with global superstars and world cup winners, a harsh and brutal learning curve that had no manual to refer to.

Ironically, it was a book that he did read which catapulted him towards a life and career built upon mental fortitude. He realised very quickly that by mastering the advice in Tony Robbins “Awaken the Giant Within”, that whilst life didn’t become any easier, it became a whole lot clearer and that everything he needed to achieve his life-goals were based on his Mindset.
We talk in the podcast about some of the games’ superstars like Cristiano Ronaldo and how they too have developed a mental blueprint for success. Likewise, we discuss why so few professional teams use Performance Psychology to support their progress, despite spending millions on players who are left to ‘think for themselves’.

http://www.paulmcveigh.co.uk

https://www.amazon.co.uk/Stupid-Footballer-Dead-Insights-Professional/dp/1408193752

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/15700372Sat, 15 Sep 2018 09:00:05 +0000Matt SykesPaul McVeigh is an ex-Professional footballer who made over 300 appearances during a twenty-year playing career. He played at the very highest level in the Premier League for clubs like Tottenham Hotspur, Burnley and Norwich City. He won two league...Paul is the first person in history to enjoy a professional playing career in the English Premier League and hold a Masters in sports psychology.

He’s the Author of the book “The Stupid Footballer is Dead”, runs a Personal Development training company called ThinkPRO, is a TV and media pundit and an acclaimed key-note speaker.

If anyone is positioned to understand the mental side of the beautiful game, it’s Paul.
He grew up on the streets of Belfast during the troubles of the 1980’s, before his footballing talents were discovered by Tottenham Hotspur and a move to the Capital beckoned. Aged just 16, Paul had to learn how to cope with being in a squad with global superstars and world cup winners, a harsh and brutal learning curve that had no manual to refer to.

Ironically, it was a book that he did read which catapulted him towards a life and career built upon mental fortitude. He realised very quickly that by mastering the advice in Tony Robbins “Awaken the Giant Within”, that whilst life didn’t become any easier, it became a whole lot clearer and that everything he needed to achieve his life-goals were based on his Mindset.
We talk in the podcast about some of the games’ superstars like Cristiano Ronaldo and how they too have developed a mental blueprint for success. Likewise, we discuss why so few professional teams use Performance Psychology to support their progress, despite spending millions on players who are left to ‘think for themselves’.

http://www.paulmcveigh.co.uk

https://www.amazon.co.uk/Stupid-Footballer-Dead-Insights-Professional/dp/1408193752

https://www.salescadence.co.uk/]]>3274book,business,entrepreneur,football,marketing,mindset,performance,podcast,psychology,sales,smallbiztruefullSP102: What to do when your Networking's not workinghttps://www.spreaker.com/episode/sp102-what-to-do-when-your-networking-s-not-working--15587936
http://www.salescadence.co.uk]]>https://api.spreaker.com/episode/15587936Tue, 28 Aug 2018 16:59:00 +0000Matt SykesNetworking and Selling are two activities which go hand in hand, yet ask anyone who attends a Networking event if it's OK to sell there and you'll get a divided response. In this episode, Matt Sykes, host of the podcast, unpacks the myth that most...
http://www.salescadence.co.uk]]>1858business,entrepreneur,marketing,networking,podcast,sales,smallbizfalsefullSP101: Stefan Boyle - overcoming the challenge of lead generationhttps://www.spreaker.com/episode/sp101-stefan-boyle-overcoming-the-challenge-of-lead-generation--15333238You’ll hear examples of why motivation really is ‘an inside job’ and how his own career journey allowed him to develop a mindset which has been able to handle both challenge and opportunity. We explore his time spent working in the family business and how he went on to buy it from his father and how he had to rebuild it from scratch following the 2008 recession.
A true ‘lead from the front’ leader who simplifies his activity through having a healthy perspective on what can and can’t be changed when you link sales skills and discipline to a constructive mindset.

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/15333238Thu, 26 Jul 2018 11:23:05 +0000Matt SykesStefan Boyle is a highly engaging and experienced CEO who is at the forefront of his industry and has been there for over seven years. In this inaugural episode, you’ll learn about the importance of lead generation from an expert who’s tried every...You’ll hear examples of why motivation really is ‘an inside job’ and how his own career journey allowed him to develop a mindset which has been able to handle both challenge and opportunity. We explore his time spent working in the family business and how he went on to buy it from his father and how he had to rebuild it from scratch following the 2008 recession.
A true ‘lead from the front’ leader who simplifies his activity through having a healthy perspective on what can and can’t be changed when you link sales skills and discipline to a constructive mindset.

https://www.salescadence.co.uk/]]>3338business,entrepreneur,entrepreneurship,marketing,sales,smallbizfalsefullSP000: Welcome to The Salescadence Podcasthttps://www.spreaker.com/episode/sp000-welcome-to-the-salescadence-podcast--15333225
In this episode, host of The Salescadence Podcast, Matt Sykes, reveals why there's space for another sales podcast and what you can expect from the show.

https://www.salescadence.co.uk/]]>https://api.spreaker.com/episode/15333225Thu, 26 Jul 2018 11:13:04 +0000Matt SykesThe Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire and motivate you to help more people buy what you sell...
In this episode, host of The Salescadence Podcast, Matt Sykes, reveals why there's space for another sales podcast and what you can expect from the show.

https://www.salescadence.co.uk/]]>625business,entrepreneur,entrepreneurship,marketing,sales,smallbizfalsefull