http://www.digitalandsocialmediaacademy.comenMarketing2026 Business Consort Ltdhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/48e20b3daf2b1c1def8ac4b7165fd48b.jpghttp://www.digitalandsocialmediaacademy.comThu, 18 Jun 2026 01:01:35 +0000Dawn McGruer FRSA FCIMBusiness Consort Academyenquiries@digitalandsocialmediaacademy.comDawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing,...falseepisodichttps://www.spreaker.com/episode/ep-112-why-digital-marketing-is-one-of-the-highest-paid-jobs-in-the-world--72477857Episode 112: Why Digital Marketing Is One of the Highest-Paid Jobs in the World

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to build smarter marketing and smarter careers in a rapidly changing digital world.

In this episode, we’re exploring why digital marketing has become one of the most valuable and rewarding career paths in the modern economy.

Because while many people associate high-paying careers with industries like finance, law, medicine, or technology, digital marketing has quietly become one of the most commercially important skillsets for businesses worldwide.

And the reason is simple.

Every business depends on visibility, trust, leads, and revenue.

And digital marketers are the people who make that growth happen.

In Episode 112, we break down why businesses are investing more heavily than ever in digital marketing talent — and why strategic marketers are becoming increasingly valuable in the age of AI.

We explore:

– Why digital marketing has evolved into a high-value commercial skillset
– The difference between tactical marketing and strategic growth marketing
– How understanding customer psychology, analytics, and business performance increases career value
– Why digital marketing skills create opportunities across every industry
– The benefits of remote work, freelancing, consulting, and online business ownership
– How AI is increasing demand for marketers who think strategically, not just execute tasks
– And why recognised qualifications and commercial thinking are becoming key differentiators in today's job market

Whether you're starting your marketing journey, looking to advance your career, or exploring new opportunities, this episode offers valuable insights into why digital marketing continues to be one of the fastest-growing and most versatile professions in the world.

Because digital marketing is no longer just about creating content.

It’s about driving visibility, building trust, generating revenue, and creating measurable business growth.

And the professionals who can connect strategy with results will continue to be among the most valuable in the years ahead.

🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>https://api.spreaker.com/episode/72477857Thu, 18 Jun 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 112: Why Digital Marketing Is One of the Highest-Paid Jobs in the World Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now,...Episode 112: Why Digital Marketing Is One of the Highest-Paid Jobs in the World

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to build smarter marketing and smarter careers in a rapidly changing digital world.

In this episode, we’re exploring why digital marketing has become one of the most valuable and rewarding career paths in the modern economy.

Because while many people associate high-paying careers with industries like finance, law, medicine, or technology, digital marketing has quietly become one of the most commercially important skillsets for businesses worldwide.

And the reason is simple.

Every business depends on visibility, trust, leads, and revenue.

And digital marketers are the people who make that growth happen.

In Episode 112, we break down why businesses are investing more heavily than ever in digital marketing talent — and why strategic marketers are becoming increasingly valuable in the age of AI.

We explore:

– Why digital marketing has evolved into a high-value commercial skillset
– The difference between tactical marketing and strategic growth marketing
– How understanding customer psychology, analytics, and business performance increases career value
– Why digital marketing skills create opportunities across every industry
– The benefits of remote work, freelancing, consulting, and online business ownership
– How AI is increasing demand for marketers who think strategically, not just execute tasks
– And why recognised qualifications and commercial thinking are becoming key differentiators in today's job market

Whether you're starting your marketing journey, looking to advance your career, or exploring new opportunities, this episode offers valuable insights into why digital marketing continues to be one of the fastest-growing and most versatile professions in the world.

Because digital marketing is no longer just about creating content.

It’s about driving visibility, building trust, generating revenue, and creating measurable business growth.

And the professionals who can connect strategy with results will continue to be among the most valuable in the years ahead.

🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>315aitools,digitalmarketingmadeeasypodcas,dmmeep112,highpayingjobs,marketingmedia,marketingskills,marketingtips,skills,skillset,socialmedia,tipsandtricksfalse112fullhttps://www.spreaker.com/episode/ep-111-the-3-biggest-mistakes-digital-marketers-are-still-making--72412450Episode 111: The 3 Biggest Mistakes Digital Marketers Are Still Making

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re exploring three of the biggest mistakes businesses and marketers are still making — mistakes that quietly limit growth, waste resources, and make marketing far less effective than it could be.

Because the problem isn’t always that businesses need to do more marketing.

In many cases, they’re already doing plenty.

They’re posting constantly.
Creating content.
Launching campaigns.
Testing platforms.

And yet growth still feels inconsistent.

Why?

Because activity alone doesn’t create results.

In Episode 111, we break down the common traps that keep marketers busy but stop them from making meaningful progress.

We explore:

– Why confusing activity with effectiveness is one of the biggest marketing mistakes today
– How constant content creation can become a distraction from strategy
– The risks of relying too heavily on social media platforms and algorithms
– Why businesses need to build owned marketing assets such as email lists and search visibility
– How "borrowed attention" can disappear overnight
– The growing danger of using AI as a replacement for strategic thinking
– And why strong positioning, messaging, and customer understanding remain essential in the AI era

If your marketing feels busy but your results aren’t matching the effort, this episode will help you identify what may be holding you back.

Because the marketers and businesses succeeding in 2026 aren’t necessarily doing more.

They’re thinking more strategically.

And that difference changes everything.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨









]]>https://api.spreaker.com/episode/72412450Thu, 11 Jun 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 111: The 3 Biggest Mistakes Digital Marketers Are Still Making Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s...Episode 111: The 3 Biggest Mistakes Digital Marketers Are Still Making

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re exploring three of the biggest mistakes businesses and marketers are still making — mistakes that quietly limit growth, waste resources, and make marketing far less effective than it could be.

Because the problem isn’t always that businesses need to do more marketing.

In many cases, they’re already doing plenty.

They’re posting constantly.
Creating content.
Launching campaigns.
Testing platforms.

And yet growth still feels inconsistent.

Why?

Because activity alone doesn’t create results.

In Episode 111, we break down the common traps that keep marketers busy but stop them from making meaningful progress.

We explore:

– Why confusing activity with effectiveness is one of the biggest marketing mistakes today
– How constant content creation can become a distraction from strategy
– The risks of relying too heavily on social media platforms and algorithms
– Why businesses need to build owned marketing assets such as email lists and search visibility
– How "borrowed attention" can disappear overnight
– The growing danger of using AI as a replacement for strategic thinking
– And why strong positioning, messaging, and customer understanding remain essential in the AI era

If your marketing feels busy but your results aren’t matching the effort, this episode will help you identify what may be holding you back.

Because the marketers and businesses succeeding in 2026 aren’t necessarily doing more.

They’re thinking more strategically.

And that difference changes everything.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨









]]>359ai,aimarketing,aitipsandtricks,aitools,content,digitalmarketing,digitalmarketingmadeeasypodcas,dmmeep111,marketingmanager,marketingspecialist,socialmedia,socialmediamarketingfalse113fullhttps://www.spreaker.com/episode/ep-110-the-maths-of-marketing-in-2026--72192050Episode 110: The Maths of Marketing in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re diving into something that completely changes the way businesses approach growth once they truly understand it:

Marketing is maths.

Because one of the biggest mistakes businesses still make is treating marketing like luck.

They post content and hope it works.
They launch ads and hope customers appear.
They try random tactics without understanding the numbers driving the results.

But the businesses scaling fastest in 2026 understand something different.

Behind every campaign, every conversion, and every growth strategy… there are numbers.

And once you understand those numbers properly, marketing becomes far more predictable and far more powerful.

In Episode 110, we break down the key marketing metrics and calculations that drive smarter decision-making and sustainable business growth.

We explore:

– Why small improvements in conversion rates can create massive growth
– The importance of understanding customer acquisition cost
– How tracking the right numbers removes guesswork from marketing
– Why simple lead and pipeline dashboards can transform performance
– The hidden insights businesses miss when they don’t track properly
– How data-led marketing is replacing random activity in 2026
– And why strategic marketers now need commercial and analytical thinking — not just creativity

If you’ve ever felt like your marketing results are unpredictable, this episode will help you understand the numbers behind what’s actually driving growth.

Because the businesses winning right now aren’t relying on luck.

They’re understanding the maths behind their marketing — and making smarter decisions because of it.

🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨








]]>https://api.spreaker.com/episode/72192050Thu, 04 Jun 2026 01:00:01 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 110: The Maths of Marketing in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to...Episode 110: The Maths of Marketing in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re diving into something that completely changes the way businesses approach growth once they truly understand it:

Marketing is maths.

Because one of the biggest mistakes businesses still make is treating marketing like luck.

They post content and hope it works.
They launch ads and hope customers appear.
They try random tactics without understanding the numbers driving the results.

But the businesses scaling fastest in 2026 understand something different.

Behind every campaign, every conversion, and every growth strategy… there are numbers.

And once you understand those numbers properly, marketing becomes far more predictable and far more powerful.

In Episode 110, we break down the key marketing metrics and calculations that drive smarter decision-making and sustainable business growth.

We explore:

– Why small improvements in conversion rates can create massive growth
– The importance of understanding customer acquisition cost
– How tracking the right numbers removes guesswork from marketing
– Why simple lead and pipeline dashboards can transform performance
– The hidden insights businesses miss when they don’t track properly
– How data-led marketing is replacing random activity in 2026
– And why strategic marketers now need commercial and analytical thinking — not just creativity

If you’ve ever felt like your marketing results are unpredictable, this episode will help you understand the numbers behind what’s actually driving growth.

Because the businesses winning right now aren’t relying on luck.

They’re understanding the maths behind their marketing — and making smarter decisions because of it.

🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨








]]>283aitools,digitalmarketingmadeeasypodcas,dmmeep110,marketing,marketingtips,skills2026,skillset,socialmedia,tipsandtricksfalse110fullhttps://www.spreaker.com/episode/ep-109-why-ai-could-be-destroying-your-marketing--72191935Episode 109: Why AI Could Be Destroying Your Marketing

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re unpacking one of the biggest hidden risks in modern marketing:

AI is making content easier to create… but not necessarily better.

Because while businesses are producing more marketing than ever before, many are quietly seeing weaker engagement, lower connection, and less impact.

Why?

Because AI is often being used to replace strategic thinking instead of enhancing it.

In Episode 109, we explore the growing problem of generic AI-driven marketing — and why audiences are becoming increasingly resistant to content that feels polished… but empty.

We break down:

– Why more AI-generated content doesn’t automatically lead to better marketing
– The difference between using AI strategically vs relying on it completely
– How generic messaging is making brands feel forgettable
– Why audiences can instantly sense a lack of originality and depth
– The growing importance of human insight, psychology, and positioning
– How the best marketers are using AI to amplify strong ideas — not replace them
– And why strategic thinking is becoming even more valuable in the AI era

If your marketing feels polished but not powerful, this episode will help you understand what may be missing — and how to use AI without losing the human connection that actually drives trust and results.

Because AI is an amplifier.

If your strategy is strong, AI can help you scale faster and smarter.

But if your messaging lacks clarity, originality, or direction… AI will amplify those weaknesses too.

🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening, and we’ll see you in the next episode. 🎙️✨]]>https://api.spreaker.com/episode/72191935Thu, 28 May 2026 01:00:03 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 109: Why AI Could Be Destroying Your Marketing Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and...Episode 109: Why AI Could Be Destroying Your Marketing

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re unpacking one of the biggest hidden risks in modern marketing:

AI is making content easier to create… but not necessarily better.

Because while businesses are producing more marketing than ever before, many are quietly seeing weaker engagement, lower connection, and less impact.

Why?

Because AI is often being used to replace strategic thinking instead of enhancing it.

In Episode 109, we explore the growing problem of generic AI-driven marketing — and why audiences are becoming increasingly resistant to content that feels polished… but empty.

We break down:

– Why more AI-generated content doesn’t automatically lead to better marketing
– The difference between using AI strategically vs relying on it completely
– How generic messaging is making brands feel forgettable
– Why audiences can instantly sense a lack of originality and depth
– The growing importance of human insight, psychology, and positioning
– How the best marketers are using AI to amplify strong ideas — not replace them
– And why strategic thinking is becoming even more valuable in the AI era

If your marketing feels polished but not powerful, this episode will help you understand what may be missing — and how to use AI without losing the human connection that actually drives trust and results.

Because AI is an amplifier.

If your strategy is strong, AI can help you scale faster and smarter.

But if your messaging lacks clarity, originality, or direction… AI will amplify those weaknesses too.

🔗 Free Resources, Courses & Next StepsAccess FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening, and we’ll see you in the next episode. 🎙️✨]]>331aitools,digitalmarketingmadeeasypodcas,dmmeep109,marketing,marketingskills,marketingtips,marketingtrend2026,skills,skillset,socialmedia,tipsandtricksfalse108fullhttps://www.spreaker.com/episode/ep-108-what-a-digital-marketer-actually-does-all-day-in-2026--72066954Episode 108: What a Digital Marketer Actually Does All Day in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re taking you behind the scenes of modern digital marketing to answer a question people ask all the time:

“What does a digital marketer actually do all day?”

Because the reality is very different from what most people imagine.

It’s not just posting on social media.
And it’s not just spreadsheets and analytics either.

Modern digital marketing sits at the intersection of strategy, psychology, creativity, communication, data, and increasingly… AI.

In Episode 108, we break down what a typical day in digital marketing actually looks like in 2026 — from campaign planning and content creation to analytics, meetings, optimisation, and strategic thinking.

We explore:
– Why performance tracking and lead dashboards are essential for smarter marketing
– How marketers connect content directly to leads, sales, and revenue
– The strategic thinking behind campaigns, messaging, and customer journeys
– How AI tools like ChatGPT and Claude are transforming marketing workflows
– Why communication skills are becoming just as valuable as technical skills
– The role of testing, optimisation, and conversion-focused marketing
– And why the best marketers are constantly learning and adapting in a fast-moving industry

If you’ve ever wondered what digital marketers actually do behind the scenes — or if you’re considering a career in marketing yourself — this episode gives you a realistic look at the skills, mindset, and systems driving the industry today.

Because digital marketing in 2026 isn’t just about content.

It’s about understanding people, strategy, data, technology, and how all of those things work together to create growth.

And honestly… we’re only just getting started.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening… and we’ll see you in the next episode. 🎙️✨]]>https://api.spreaker.com/episode/72066954Thu, 21 May 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 108: What a Digital Marketer Actually Does All Day in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing...Episode 108: What a Digital Marketer Actually Does All Day in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re taking you behind the scenes of modern digital marketing to answer a question people ask all the time:

“What does a digital marketer actually do all day?”

Because the reality is very different from what most people imagine.

It’s not just posting on social media.
And it’s not just spreadsheets and analytics either.

Modern digital marketing sits at the intersection of strategy, psychology, creativity, communication, data, and increasingly… AI.

In Episode 108, we break down what a typical day in digital marketing actually looks like in 2026 — from campaign planning and content creation to analytics, meetings, optimisation, and strategic thinking.

We explore:
– Why performance tracking and lead dashboards are essential for smarter marketing
– How marketers connect content directly to leads, sales, and revenue
– The strategic thinking behind campaigns, messaging, and customer journeys
– How AI tools like ChatGPT and Claude are transforming marketing workflows
– Why communication skills are becoming just as valuable as technical skills
– The role of testing, optimisation, and conversion-focused marketing
– And why the best marketers are constantly learning and adapting in a fast-moving industry

If you’ve ever wondered what digital marketers actually do behind the scenes — or if you’re considering a career in marketing yourself — this episode gives you a realistic look at the skills, mindset, and systems driving the industry today.

Because digital marketing in 2026 isn’t just about content.

It’s about understanding people, strategy, data, technology, and how all of those things work together to create growth.

And honestly… we’re only just getting started.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening… and we’ll see you in the next episode. 🎙️✨]]>548artificialintelligence,chatgpt,claude,dailyroutine,dayinmylife,dayinthelifeofamarketer,digitalmarketing,digitalmarketingmadeeasypodcas,dmmeep108,dmmepodcast,drivingforce,marketing,motivation,socialmedia,statergyfalse108fullhttps://www.spreaker.com/episode/ep-107-the-truth-about-podcast-growth-in-2026--71956314
Episode 107:The Truth About Podcast Growth in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your visibility, your authority, and your results without wasting time, money, or effort.

In this episode, we’re unpacking a question that almost every podcaster asks at some point:

“Are my podcast numbers actually good?”

Because it’s incredibly easy to compare yourself to massive podcasts with thousands of downloads and feel like you’re falling behind.

But the reality is… most people completely misunderstand podcast benchmarks.

And when you actually look at the industry data, the numbers tell a very different story.

In Episode 107, we break down what podcast download numbers really mean — and why success in podcasting is about far more than chasing massive audiences.

We explore:

– What average podcast download numbers actually look like in 2026
– The benchmarks that place podcasts in the top 25%, top 10%, top 5%, and top 1% globally
– Why many podcasters are performing better than they realise
– The difference between audience size and audience quality
– How smaller, targeted audiences can generate powerful business opportunities
– Why podcasting is one of the strongest authority-building tools in digital marketing
– And how consistent content compounds visibility, trust, and credibility over time

If you’ve started a podcast — or you’re thinking about launching one — this episode will completely change how you measure success.

Because podcasting isn’t about going viral overnight.

It’s about building authority, trust, and visibility consistently over time.

And often, the people who win aren’t the loudest.

They’re the ones who keep showing up.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>https://api.spreaker.com/episode/71956314Thu, 14 May 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 107:The Truth About Podcast Growth in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and...
Episode 107:The Truth About Podcast Growth in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your visibility, your authority, and your results without wasting time, money, or effort.

In this episode, we’re unpacking a question that almost every podcaster asks at some point:

“Are my podcast numbers actually good?”

Because it’s incredibly easy to compare yourself to massive podcasts with thousands of downloads and feel like you’re falling behind.

But the reality is… most people completely misunderstand podcast benchmarks.

And when you actually look at the industry data, the numbers tell a very different story.

In Episode 107, we break down what podcast download numbers really mean — and why success in podcasting is about far more than chasing massive audiences.

We explore:

– What average podcast download numbers actually look like in 2026
– The benchmarks that place podcasts in the top 25%, top 10%, top 5%, and top 1% globally
– Why many podcasters are performing better than they realise
– The difference between audience size and audience quality
– How smaller, targeted audiences can generate powerful business opportunities
– Why podcasting is one of the strongest authority-building tools in digital marketing
– And how consistent content compounds visibility, trust, and credibility over time

If you’ve started a podcast — or you’re thinking about launching one — this episode will completely change how you measure success.

Because podcasting isn’t about going viral overnight.

It’s about building authority, trust, and visibility consistently over time.

And often, the people who win aren’t the loudest.

They’re the ones who keep showing up.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>358aitools,digitalmarketingmadeeasypodcas,dmmeep107,growth,marketing,marketing2026,marketingstratergy,podcastgrowth,podcasttips,skills2026,skillset,socialmedia,socialmediaskills,tipsandtricksfalse106fullhttps://www.spreaker.com/episode/ep-106-visibility-without-clarity-is-just-noise--71851119🎙️ Digital Marketing, Made Easy
Episode 106 - Visibility Without Clarity Is Just Noise

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re diving into a powerful shift that’s shaping modern careers and businesses:

Your personal brand isn’t about visibility — it’s about perception.

Because in today’s digital world, people decide in seconds.

They land on your content, your profile, your website…
And almost instantly, they form an impression.

Do you feel clear?
Credible?
Worth paying attention to?

Or just… like everyone else?

In Episode 106, we break down how to build a personal brand that doesn’t just attract attention — but actually creates opportunities.

Opportunities like clients, career growth, partnerships, and authority in your space.

We explore:

– Why posting more content isn’t enough to build a strong personal brand
– The difference between visibility and positioning
– How clarity instantly changes how people perceive you
– Why being specific makes you more memorable and credible
– The role of perception and first impressions in digital marketing
– How credibility signals (experience, expertise, qualifications) accelerate trust
– And why the strongest personal brands aren’t louder… they’re clearer

If you’ve been showing up consistently but not seeing real opportunities come your way, this episode will help you understand what’s missing — and how to fix it.

Because personal branding in 2026 isn’t about doing more.

It’s about being clearer, more defined, and more intentional.

And when that happens, something shifts.

You stop chasing opportunities…
And start attracting them.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career

🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨







]]>https://api.spreaker.com/episode/71851119Thu, 07 May 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 106 - Visibility Without Clarity Is Just Noise Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026,...🎙️ Digital Marketing, Made Easy
Episode 106 - Visibility Without Clarity Is Just Noise

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re diving into a powerful shift that’s shaping modern careers and businesses:

Your personal brand isn’t about visibility — it’s about perception.

Because in today’s digital world, people decide in seconds.

They land on your content, your profile, your website…
And almost instantly, they form an impression.

Do you feel clear?
Credible?
Worth paying attention to?

Or just… like everyone else?

In Episode 106, we break down how to build a personal brand that doesn’t just attract attention — but actually creates opportunities.

Opportunities like clients, career growth, partnerships, and authority in your space.

We explore:

– Why posting more content isn’t enough to build a strong personal brand
– The difference between visibility and positioning
– How clarity instantly changes how people perceive you
– Why being specific makes you more memorable and credible
– The role of perception and first impressions in digital marketing
– How credibility signals (experience, expertise, qualifications) accelerate trust
– And why the strongest personal brands aren’t louder… they’re clearer

If you’ve been showing up consistently but not seeing real opportunities come your way, this episode will help you understand what’s missing — and how to fix it.

Because personal branding in 2026 isn’t about doing more.

It’s about being clearer, more defined, and more intentional.

And when that happens, something shifts.

You stop chasing opportunities…
And start attracting them.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career

🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨







]]>366aitools,brandimage,brandprofile,digitalmarketing,dmmeep106,dmmepodcast,marketing,marketingexpert,marketingtools,skillset,skillset2026,socialmedia,socialmediaexpertfalse106fullhttps://www.spreaker.com/episode/ep-105-the-real-reason-your-brand-isn-t-standing-out-online--71729527Episode 105: The Real Reason Your Brand Isn’t Standing Out Online

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re tackling one of the biggest challenges facing businesses today:

Standing out in a crowded digital world.

Because right now, there’s more content than ever.

More brands.
More creators.
More competition for attention.

And the result?

Many businesses are showing up consistently… but still blending into the background.

They’re posting regularly.
Following trends.
Doing what everyone says works.

Yet they still feel forgettable.

In Episode 105, we break down why visibility alone is no longer enough — and what actually makes brands memorable in 2026.

We explore:

– Why posting more doesn’t automatically help you stand out
– The difference between visibility and distinctiveness
– How generic messaging makes businesses easy to ignore
– Why specific positioning creates stronger brand recall
– The growing importance of having a clear point of view
– How intentional content builds recognisable identity over time
– And why clarity is now one of the most powerful competitive advantages in marketing

If your business feels like it’s getting lost in the noise, this episode will help you rethink how to become more recognisable, more relevant, and more memorable.

Because standing out isn’t about being louder.

It’s about being clearer.

And in a world where everything starts to look the same… clarity is what makes you unforgettable.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>https://api.spreaker.com/episode/71729527Thu, 30 Apr 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 105: The Real Reason Your Brand Isn’t Standing Out Online Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing...Episode 105: The Real Reason Your Brand Isn’t Standing Out Online

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re tackling one of the biggest challenges facing businesses today:

Standing out in a crowded digital world.

Because right now, there’s more content than ever.

More brands.
More creators.
More competition for attention.

And the result?

Many businesses are showing up consistently… but still blending into the background.

They’re posting regularly.
Following trends.
Doing what everyone says works.

Yet they still feel forgettable.

In Episode 105, we break down why visibility alone is no longer enough — and what actually makes brands memorable in 2026.

We explore:

– Why posting more doesn’t automatically help you stand out
– The difference between visibility and distinctiveness
– How generic messaging makes businesses easy to ignore
– Why specific positioning creates stronger brand recall
– The growing importance of having a clear point of view
– How intentional content builds recognisable identity over time
– And why clarity is now one of the most powerful competitive advantages in marketing

If your business feels like it’s getting lost in the noise, this episode will help you rethink how to become more recognisable, more relevant, and more memorable.

Because standing out isn’t about being louder.

It’s about being clearer.

And in a world where everything starts to look the same… clarity is what makes you unforgettable.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>327aitips,aitools,digital,digitalmarketingmadeeasypodcas,dmmeep105,marketing,marketingskills,marketingspecialist,skillset,skillset2026,social,socialmedia,tipsandtricksfalse105fullhttps://www.spreaker.com/episode/ep-104-the-missing-piece-in-your-marketing-it-s-not-traffic-it-s-trust--71488415Episode 104: Why Trust Is the Real Driver of Conversions

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re diving into a hard truth that many businesses don’t realise until it’s holding them back:

You can be doing everything right… and still not get results.

You’re posting consistently.
Your traffic is growing.
Your visibility is there.

And yet… people aren’t buying.

So what’s missing?

In Episode 104, we unpack the one factor that quietly influences every marketing result — trust.

Because in today’s digital landscape, attention is easy to get.
But trust? That’s what actually drives conversions.

We explore why modern audiences have become more sceptical, and how that shift is changing the way businesses need to approach their marketing.

You’ll learn:
– Why more traffic doesn’t always lead to more sales
– The difference between visibility and credibility
– How trust reduces hesitation and speeds up decision-making
– Simple ways to build trust through your content, messaging, and website
– The role of case studies, proof, and clarity in increasing conversions
– And why trust is now influencing not just conversions… but visibility as well

If your marketing feels active but not effective, this episode will help you understand what’s really missing — and how to fix it.

Because people don’t buy because they see you.

They buy because they trust you.

And in a world where content is everywhere, trust is what sets you apart.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career

🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>https://api.spreaker.com/episode/71488415Thu, 23 Apr 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 104: Why Trust Is the Real Driver of Conversions Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026,...Episode 104: Why Trust Is the Real Driver of Conversions

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re diving into a hard truth that many businesses don’t realise until it’s holding them back:

You can be doing everything right… and still not get results.

You’re posting consistently.
Your traffic is growing.
Your visibility is there.

And yet… people aren’t buying.

So what’s missing?

In Episode 104, we unpack the one factor that quietly influences every marketing result — trust.

Because in today’s digital landscape, attention is easy to get.
But trust? That’s what actually drives conversions.

We explore why modern audiences have become more sceptical, and how that shift is changing the way businesses need to approach their marketing.

You’ll learn:
– Why more traffic doesn’t always lead to more sales
– The difference between visibility and credibility
– How trust reduces hesitation and speeds up decision-making
– Simple ways to build trust through your content, messaging, and website
– The role of case studies, proof, and clarity in increasing conversions
– And why trust is now influencing not just conversions… but visibility as well

If your marketing feels active but not effective, this episode will help you understand what’s really missing — and how to fix it.

Because people don’t buy because they see you.

They buy because they trust you.

And in a world where content is everywhere, trust is what sets you apart.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career

🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>348aitools,businesss,content,digitalmarketingmadeeasypodcas,dmmeep104,marketing,marketingskills,missingout,sellingpoint,skillset,skillset2026,socialmedia,socialmediamarketing,tips,tricksfalse104fullhttps://www.spreaker.com/episode/ep-103-turn-one-piece-of-content-into-20-marketing-assets--71314087Episode 103: Create Once, Market Everywhere

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re addressing a challenge almost every founder and marketer faces:

“I’m constantly creating content… but I still feel behind.”

If content feels like a never-ending cycle — posting, planning, creating, and repeating — you’re not alone.

But the problem isn’t that you need more content.

It’s that you’re not getting enough value from the content you already create.

In Episode 103, we break down a smarter, more strategic approach to content — how to turn one piece of content into twenty pieces of marketing.

Because when you shift from creating content to repurposing it strategically, everything changes.

We explore:
– Why most businesses are underutilising their content (and wasting effort)
– The mindset shift from “creating more” to “using more”
– How to break down one video into multiple high-performing content formats
– Simple ways to repurpose content across social media, email, blogs, and more
– Why repetition actually builds authority (not annoyance)
– And how to build a scalable content system that increases visibility without increasing workload

If you feel stuck on the content treadmill, this episode will help you step off — and start creating a system that works for you, not against you.

Because the most effective marketers in 2026 aren’t creating more content.

They’re just using their content more intelligently.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website 

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>https://api.spreaker.com/episode/71314087Thu, 16 Apr 2026 01:00:04 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 103: Create Once, Market Everywhere Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to...Episode 103: Create Once, Market Everywhere

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re addressing a challenge almost every founder and marketer faces:

“I’m constantly creating content… but I still feel behind.”

If content feels like a never-ending cycle — posting, planning, creating, and repeating — you’re not alone.

But the problem isn’t that you need more content.

It’s that you’re not getting enough value from the content you already create.

In Episode 103, we break down a smarter, more strategic approach to content — how to turn one piece of content into twenty pieces of marketing.

Because when you shift from creating content to repurposing it strategically, everything changes.

We explore:
– Why most businesses are underutilising their content (and wasting effort)
– The mindset shift from “creating more” to “using more”
– How to break down one video into multiple high-performing content formats
– Simple ways to repurpose content across social media, email, blogs, and more
– Why repetition actually builds authority (not annoyance)
– And how to build a scalable content system that increases visibility without increasing workload

If you feel stuck on the content treadmill, this episode will help you step off — and start creating a system that works for you, not against you.

Because the most effective marketers in 2026 aren’t creating more content.

They’re just using their content more intelligently.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website 

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>387content,contentcreation,digitalmarketing,digitalmarketingmadeeasypodcas,dmmeep103,marketing,marketingskills,marketingskills2026,skillset,skillset2026,socialmedia,tips,tools,tricksfalse103fullhttps://www.spreaker.com/episode/ep-102-seo-isn-t-dead-it-s-evolving-in-the-age-of-ai--71155828
Episode 102: SEO Isn’t Dead — It’s Evolving in the Age of AI

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re tackling a question that more and more businesses are starting to ask:

“Is SEO dying because of AI?”

With the rise of tools like ChatGPT, Perplexity, and Claude, the way people search for information is changing fast. Instead of clicking through multiple websites, users are now getting instant, structured answers from AI.

And naturally, that raises concerns.

If AI is answering the questions…
Do people still visit websites?
And does SEO still matter?

In Episode 102, we break down what’s really happening — and why SEO isn’t disappearing… it’s evolving.

We explore the shift from traditional search to AI-driven discovery, and what businesses need to understand to stay visible in this new landscape.

You’ll learn:
– Why organic search traffic isn’t disappearing — but changing in behaviour
– How AI tools actually source and prioritise information
– The rise of AI Visibility Optimisation (AIO) and what it means for marketers
– Why conversational search is creating new opportunities for content
– How answering real customer questions builds long-term visibility
– And why topical authority is becoming one of the most powerful drivers of growth

If you’ve been worried about the future of SEO, this episode will give you clarity — and a much more strategic way to think about visibility in 2026 and beyond.

Because the goal hasn’t changed.

It’s still about being the best answer.

And whether that answer appears on Google or inside an AI tool… the brands that focus on clarity, expertise, and helpful content will continue to win.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨
























]]>https://api.spreaker.com/episode/71155828Thu, 09 Apr 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 102: SEO Isn’t Dead — It’s Evolving in the Age of AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in...
Episode 102: SEO Isn’t Dead — It’s Evolving in the Age of AI

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort.

In this episode, we’re tackling a question that more and more businesses are starting to ask:

“Is SEO dying because of AI?”

With the rise of tools like ChatGPT, Perplexity, and Claude, the way people search for information is changing fast. Instead of clicking through multiple websites, users are now getting instant, structured answers from AI.

And naturally, that raises concerns.

If AI is answering the questions…
Do people still visit websites?
And does SEO still matter?

In Episode 102, we break down what’s really happening — and why SEO isn’t disappearing… it’s evolving.

We explore the shift from traditional search to AI-driven discovery, and what businesses need to understand to stay visible in this new landscape.

You’ll learn:
– Why organic search traffic isn’t disappearing — but changing in behaviour
– How AI tools actually source and prioritise information
– The rise of AI Visibility Optimisation (AIO) and what it means for marketers
– Why conversational search is creating new opportunities for content
– How answering real customer questions builds long-term visibility
– And why topical authority is becoming one of the most powerful drivers of growth

If you’ve been worried about the future of SEO, this episode will give you clarity — and a much more strategic way to think about visibility in 2026 and beyond.

Because the goal hasn’t changed.

It’s still about being the best answer.

And whether that answer appears on Google or inside an AI tool… the brands that focus on clarity, expertise, and helpful content will continue to win.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website

Thanks for listening — and we’ll see you in the next episode. 🎙️✨
























]]>511aiisgrowing,chatgpt,claude,digitalmarketing,digitalmarketingmadeeasypodcas,dmmeep102,marketing2026,marketingexpert,marketingpodcast,marketingskills,perplexity,prespective,seo,seoskills,skillsset,tipsandtricks,tollsfalse102fullhttps://www.spreaker.com/episode/ep-101-from-vanity-metrics-to-real-growth--71015295
Episode 101: From Vanity Metrics to Real Growth

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or energy.

In this episode, we’re tackling one of the biggest hidden challenges in modern marketing — tracking the wrong numbers.

Because here’s the truth: most businesses aren’t lacking data… they’re drowning in it.

Dashboards are full.
Reports look impressive.
Traffic is up. Engagement is high.

And yet… growth feels stagnant.

So what’s going wrong?

The problem isn’t effort — it’s focus.

In Episode 101, we break down the five marketing metrics that actually matter — the numbers that give you real clarity on whether your marketing is driving business growth, not just activity.

We explore:
– Why customer acquisition cost is the foundation of smarter marketing decisions
– How understanding customer lifetime value completely changes your strategy
– The real power of conversion rates (and how small changes create massive impact)
– Why return on marketing investment turns marketing into a growth driver, not a cost
– And how focusing on qualified leads sharpens your entire marketing system

If your marketing looks busy but doesn’t feel effective, this episode will help you cut through the noise and focus on what actually moves the needle.

Because marketing isn’t about more metrics.
It’s about the right metrics.

And when you understand them, everything becomes clearer — what to scale, what to fix, and what to stop doing.

🔗 Free Resources, Courses & Next Steps 

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips.

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website.

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>https://api.spreaker.com/episode/71015295Thu, 02 Apr 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 101: From Vanity Metrics to Real Growth Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how...
Episode 101: From Vanity Metrics to Real Growth

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or energy.

In this episode, we’re tackling one of the biggest hidden challenges in modern marketing — tracking the wrong numbers.

Because here’s the truth: most businesses aren’t lacking data… they’re drowning in it.

Dashboards are full.
Reports look impressive.
Traffic is up. Engagement is high.

And yet… growth feels stagnant.

So what’s going wrong?

The problem isn’t effort — it’s focus.

In Episode 101, we break down the five marketing metrics that actually matter — the numbers that give you real clarity on whether your marketing is driving business growth, not just activity.

We explore:
– Why customer acquisition cost is the foundation of smarter marketing decisions
– How understanding customer lifetime value completely changes your strategy
– The real power of conversion rates (and how small changes create massive impact)
– Why return on marketing investment turns marketing into a growth driver, not a cost
– And how focusing on qualified leads sharpens your entire marketing system

If your marketing looks busy but doesn’t feel effective, this episode will help you cut through the noise and focus on what actually moves the needle.

Because marketing isn’t about more metrics.
It’s about the right metrics.

And when you understand them, everything becomes clearer — what to scale, what to fix, and what to stop doing.

🔗 Free Resources, Courses & Next Steps 

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉
https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips.

🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website.

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>500digitalmarketing,digitalmarketingmadeeasy,dmmepodcast,marketers,marketing,marketingexpert,marketingskills,marketingskills2026,mindset,prespective,skillset,skillset2026,tips,toolsfalse101fullhttps://www.spreaker.com/episode/ep-100-the-customer-acquisition-reset--70848257Episode 100: The Customer Acquisition Reset

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your business without wasting time, money, or effort.

In this milestone Episode 100, we’re diving into one of the most important shifts happening in marketing today — customer acquisition.

Because here’s the reality: many businesses are doing more marketing than ever before… but seeing fewer results.

They’re posting consistently, running ads, sending emails — yet growth has stalled.

And the reason is simple. They don’t have a customer acquisition system.

They just have marketing activity. In this episode, we unpack the new customer acquisition playbook for 2026 — and what smart businesses are doing differently to attract, convert, and retain customers in a more competitive and crowded digital landscape.

We explore the key shifts shaping modern acquisition, including:

– Why visibility and authority now come before conversion
– How multi-channel presence creates stronger, more consistent growth
– The rise of education-driven marketing and trust-based content
– Why data-led decision making is essential for scaling
– And how building systems turns unpredictable marketing into reliable results If your marketing feels busy but not effective, this episode will help you understand what’s missing — and how to fix it. 
Because customer acquisition today isn’t about doing more. It’s about building a smarter, more strategic system.
🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉

 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles
📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips.
🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website.
Thanks for listening — and we’ll see you in the next episode. 🎙️✨
















]]>https://api.spreaker.com/episode/70848257Thu, 26 Mar 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 100: The Customer Acquisition Reset Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to...Episode 100: The Customer Acquisition Reset

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your business without wasting time, money, or effort.

In this milestone Episode 100, we’re diving into one of the most important shifts happening in marketing today — customer acquisition.

Because here’s the reality: many businesses are doing more marketing than ever before… but seeing fewer results.

They’re posting consistently, running ads, sending emails — yet growth has stalled.

And the reason is simple. They don’t have a customer acquisition system.

They just have marketing activity. In this episode, we unpack the new customer acquisition playbook for 2026 — and what smart businesses are doing differently to attract, convert, and retain customers in a more competitive and crowded digital landscape.

We explore the key shifts shaping modern acquisition, including:

– Why visibility and authority now come before conversion
– How multi-channel presence creates stronger, more consistent growth
– The rise of education-driven marketing and trust-based content
– Why data-led decision making is essential for scaling
– And how building systems turns unpredictable marketing into reliable results If your marketing feels busy but not effective, this episode will help you understand what’s missing — and how to fix it. 
Because customer acquisition today isn’t about doing more. It’s about building a smarter, more strategic system.
🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and explore professional, accredited qualifications: 👉

 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Discover courses designed to future-proof your marketing career
🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles
📲 Join Us on Instagram
Follow @businessconsort for daily insights, strategies, and practical marketing tips.
🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website.
Thanks for listening — and we’ll see you in the next episode. 🎙️✨
















]]>388acquisition,ai,artificialintelligence,digitalmarketing,digitalmarketingmadeeasy,digitalpodcast,digitalskills,dmmeep100,marketers,marketing,marketing2026,marketingexpert,marketingpodcast,marketingskills,mindset,prespective,skillsandaquisitions,skillset,skillset2026,toolsmartfalse100fullhttps://www.spreaker.com/episode/ep-99-the-ai-marketing-tools-mart-marketers-are-using-in-2026--70620456Episode 99: The AI Marketing Tools Smart Marketers Are Using in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s really happening in digital marketing right now, what’s changing in 2026, and how marketers can stay competitive in a fast-moving industry.
In today’s episode, we explore one of the biggest shifts shaping modern marketing: AI marketing tools and how smart marketers are using them to work faster, make better decisions, and improve campaign performance.

Artificial intelligence is no longer a future concept in digital marketing — it’s already transforming how marketers create content, analyse data, optimise campaigns, and automate workflows. The real question now isn’t whether to use AI, but which AI tools actually make a difference and how to use them effectively.

In this episode, we discuss how marketers are using AI for content creation, marketing research, SEO support, paid advertising optimisation, data analysis, and marketing automation — and why the most successful marketers are using AI to enhance strategy and creativity, not replace them.
If you want to understand how AI is changing digital marketing and which tools marketers should start learning in 2026, this episode will give you a clear overview.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore digital marketing courses designed to future-proof your career 

🎓 Learn how Business Consort Academy helps marketers move into strategic, leadership, and higher-earning roles 

📲 Join Us on Instagram
Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, AI tools, and digital marketing insights. 

🎧 Follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:
https://digitalandsocialmediaacademy.com/pages/podcast

Thanks for listening — and we’ll see you in the next episode. 🎙️✨





]]>https://api.spreaker.com/episode/70620456Thu, 19 Mar 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 99: The AI Marketing Tools Smart Marketers Are Using in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s really happening in digital marketing right now, what’s...Episode 99: The AI Marketing Tools Smart Marketers Are Using in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s really happening in digital marketing right now, what’s changing in 2026, and how marketers can stay competitive in a fast-moving industry.
In today’s episode, we explore one of the biggest shifts shaping modern marketing: AI marketing tools and how smart marketers are using them to work faster, make better decisions, and improve campaign performance.

Artificial intelligence is no longer a future concept in digital marketing — it’s already transforming how marketers create content, analyse data, optimise campaigns, and automate workflows. The real question now isn’t whether to use AI, but which AI tools actually make a difference and how to use them effectively.

In this episode, we discuss how marketers are using AI for content creation, marketing research, SEO support, paid advertising optimisation, data analysis, and marketing automation — and why the most successful marketers are using AI to enhance strategy and creativity, not replace them.
If you want to understand how AI is changing digital marketing and which tools marketers should start learning in 2026, this episode will give you a clear overview.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore digital marketing courses designed to future-proof your career 

🎓 Learn how Business Consort Academy helps marketers move into strategic, leadership, and higher-earning roles 

📲 Join Us on Instagram
Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, AI tools, and digital marketing insights. 

🎧 Follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:
https://digitalandsocialmediaacademy.com/pages/podcast

Thanks for listening — and we’ll see you in the next episode. 🎙️✨





]]>4532026,ai,aimarketing,artificialintelligence,digitalmarketing,digitalmarketingmadeeasy,dmme,dmmeep99,hiring,marketers,marketingexpert,marketingmadeeasy,marketingpodcast,seo,skills,skillset,smart,toolsmartfalse99fullhttps://www.spreaker.com/episode/ep-98-the-10-digital-marketing-skills-employers-are-hiring-for-in-2026--70589407Episode 98: The 10 Digital Marketing Skills Employers Are Hiring For in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually happening in digital right now, what’s changing in 2026, and how to build the skills that keep you relevant, valuable, and ahead of the market. In today’s episode we tackle one of the most common questions aspiring and experienced marketers ask: What skills do employers actually want in digital marketers right now? Not what social media trends suggest.

Not what people claim online. But the skills companies are genuinely hiring for. Because the digital marketing job market has shifted significantly in recent years. Employers are no longer just looking for people who can run campaigns or post content. They’re looking for marketers who understand growth, strategy, data, and how digital activity connects to real business outcomes. In this episode, we break down 10 of the most in-demand digital marketing skills employers are prioritising in 2026, including: 

• Digital marketing strategy
• Data analysis and performance measurement
• AI-assisted marketing
• Search engine optimisation (SEO)
• Paid advertising and performance marketing
• Content strategy
• Customer journey and conversion optimisation
• Marketing automation
• Commercial awareness
• Digital leadership and communication 

As you’ll notice, the skills employers value most today are not just tactical skills — they’re strategic capabilities. They’re the skills that allow marketers to understand how digital marketing works as a complete system: 

• Strategy.
• Data.
• Search.
• Paid media.
• Content.
• Automation.
• Customer behaviour.
• Commercial thinking. 

These are the capabilities that allow marketers to grow with the industry rather than constantly trying to catch up with it. We also discuss why modern digital marketing education is evolving to reflect this shift — teaching marketers how all of these areas connect together so they can operate at a strategic level.

At Business Consort Academy, students build foundations in strategy, planning, and commercial intelligence before specialising in areas such as AI, SEO, paid advertising, ecommerce, or social media management — helping them develop the skills employers are actively searching for. If you’ve ever wondered what you should focus on learning next, this episode will help you understand the core capabilities that keep digital marketers valuable — no matter how quickly the industry evolves.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore digital marketing courses designed to future-proof your career

🎓 Learn how Business Consort Academy helps marketers move into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in digital marketing.

🎧 Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:
https://digitalandsocialmediaacademy.com/pages/podcast

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>https://api.spreaker.com/episode/70589407Thu, 12 Mar 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 98: The 10 Digital Marketing Skills Employers Are Hiring For in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually happening in digital right now, what’s...Episode 98: The 10 Digital Marketing Skills Employers Are Hiring For in 2026

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually happening in digital right now, what’s changing in 2026, and how to build the skills that keep you relevant, valuable, and ahead of the market. In today’s episode we tackle one of the most common questions aspiring and experienced marketers ask: What skills do employers actually want in digital marketers right now? Not what social media trends suggest.

Not what people claim online. But the skills companies are genuinely hiring for. Because the digital marketing job market has shifted significantly in recent years. Employers are no longer just looking for people who can run campaigns or post content. They’re looking for marketers who understand growth, strategy, data, and how digital activity connects to real business outcomes. In this episode, we break down 10 of the most in-demand digital marketing skills employers are prioritising in 2026, including: 

• Digital marketing strategy
• Data analysis and performance measurement
• AI-assisted marketing
• Search engine optimisation (SEO)
• Paid advertising and performance marketing
• Content strategy
• Customer journey and conversion optimisation
• Marketing automation
• Commercial awareness
• Digital leadership and communication 

As you’ll notice, the skills employers value most today are not just tactical skills — they’re strategic capabilities. They’re the skills that allow marketers to understand how digital marketing works as a complete system: 

• Strategy.
• Data.
• Search.
• Paid media.
• Content.
• Automation.
• Customer behaviour.
• Commercial thinking. 

These are the capabilities that allow marketers to grow with the industry rather than constantly trying to catch up with it. We also discuss why modern digital marketing education is evolving to reflect this shift — teaching marketers how all of these areas connect together so they can operate at a strategic level.

At Business Consort Academy, students build foundations in strategy, planning, and commercial intelligence before specialising in areas such as AI, SEO, paid advertising, ecommerce, or social media management — helping them develop the skills employers are actively searching for. If you’ve ever wondered what you should focus on learning next, this episode will help you understand the core capabilities that keep digital marketers valuable — no matter how quickly the industry evolves.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore digital marketing courses designed to future-proof your career

🎓 Learn how Business Consort Academy helps marketers move into strategic, leadership, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in digital marketing.

🎧 Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:
https://digitalandsocialmediaacademy.com/pages/podcast

Thanks for listening — and we’ll see you in the next episode. 🎙️✨]]>430—,🎙️,10,2026 welcome,98:,are,back,digital,easy,easy episode,employers,for,hiring,in,made,marketing,skills,the,tofalse95fullhttps://www.spreaker.com/episode/ep-97-how-ai-is-reshaping-the-modern-digital-marketing-workday--70442552🎙️ Digital Marketing, Made Easy
Episode 97: A Day in the Life of a Digital Marketer Using AI

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to build the skills that keep you ahead of the curve.

In this episode, we take a practical approach. Instead of talking about theory or trends, we walk through what a real day in modern digital marketing looks like — with AI working alongside you. Because when AI is used properly, it doesn’t replace marketers.

It removes the slow, repetitive work that used to take hours. And that shift changes everything.
From market research and competitor analysis…
To content planning and first drafts…
To campaign optimisation and performance analysis…

AI can now:

• Summarise industry insights in minutes
• Surface trending search behaviour
• Generate structured content ideas
• Draft copy variations quickly
• Analyse campaign performance in plain language
• Identify optimisation opportunities faster
• Reduce wasted ad spend

But here’s the key distinction: 

• AI accelerates execution.
• Marketers still lead strategy.
• It cannot decide long-term positioning.
• It cannot understand brand nuance.
• It cannot replace commercial judgement. 

And in many ways, the better AI becomes at production, the more valuable strategic thinking becomes.

In this episode, we explore:

• How AI is reshaping the digital marketing workday
• Why marketers should work with AI, not compete against it
• The difference between automation and strategy
• How commercial and strategic thinking increase in value
• Why modern digital marketing qualifications now include AI as a specialism

Because the real competitive advantage in 2026 isn’t who uses AI.
It’s who thinks strategically while using it. AI replaces inefficient processes.

Strategic marketers become more valuable.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Discover how Business Consort Academy helps marketers work with AI strategically — moving into leadership, growth, and higher-earning roles

📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in 2026 and beyond.

🎙️ Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:
https://digitalandsocialmediaacademy.com/pages/podcast

Because in modern digital marketing, tools will evolve.
But strategic thinking is what keeps you valuable.

Thanks for listening — and we’ll see you in the next episode. 🎧







]]>https://api.spreaker.com/episode/70442552Thu, 05 Mar 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 97: A Day in the Life of a Digital Marketer Using AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in...🎙️ Digital Marketing, Made Easy
Episode 97: A Day in the Life of a Digital Marketer Using AI

Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to build the skills that keep you ahead of the curve.

In this episode, we take a practical approach. Instead of talking about theory or trends, we walk through what a real day in modern digital marketing looks like — with AI working alongside you. Because when AI is used properly, it doesn’t replace marketers.

It removes the slow, repetitive work that used to take hours. And that shift changes everything.
From market research and competitor analysis…
To content planning and first drafts…
To campaign optimisation and performance analysis…

AI can now:

• Summarise industry insights in minutes
• Surface trending search behaviour
• Generate structured content ideas
• Draft copy variations quickly
• Analyse campaign performance in plain language
• Identify optimisation opportunities faster
• Reduce wasted ad spend

But here’s the key distinction: 

• AI accelerates execution.
• Marketers still lead strategy.
• It cannot decide long-term positioning.
• It cannot understand brand nuance.
• It cannot replace commercial judgement. 

And in many ways, the better AI becomes at production, the more valuable strategic thinking becomes.

In this episode, we explore:

• How AI is reshaping the digital marketing workday
• Why marketers should work with AI, not compete against it
• The difference between automation and strategy
• How commercial and strategic thinking increase in value
• Why modern digital marketing qualifications now include AI as a specialism

Because the real competitive advantage in 2026 isn’t who uses AI.
It’s who thinks strategically while using it. AI replaces inefficient processes.

Strategic marketers become more valuable.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Discover how Business Consort Academy helps marketers work with AI strategically — moving into leadership, growth, and higher-earning roles

📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in 2026 and beyond.

🎙️ Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:
https://digitalandsocialmediaacademy.com/pages/podcast

Because in modern digital marketing, tools will evolve.
But strategic thinking is what keeps you valuable.

Thanks for listening — and we’ll see you in the next episode. 🎧







]]>4532026,advertising,ai,and,automation,content,creation,digital,for,future,in,marketers,marketing,of,paid,productivity,seo,strategy,tools,withfalse97fullhttps://www.spreaker.com/episode/ep-96-why-career-paths-in-digital-marketing-are-becoming-non-linear--70271379🎧 Digital Marketing Made Easy Episode 96: Why Career Paths in Digital Marketing Are Becoming Non-Linear

Welcome back to Digital Marketing, Made Easy — the podcast where we look beyond tactics and talk about what actually builds long-term relevance, resilience, and earning power in modern marketing. In 2026, digital marketing isn’t just evolving.

It’s maturing. And the real question isn’t simply how to grow in your current role —
it’s how prepared you are for what comes next. In this episode, we explore why traditional career ladders are disappearing — and why digital marketing careers are becoming non-linear, flexible, and expandable. Because career paths today aren’t ladders.

They’re networks. Digital marketing is one of the few professions where your skills can transfer across:
• Industries
• Employers
• Income streams
• Countries
• Corporate roles
• Startups
• Consultancies
• Ecommerce brands
• Personal brands
• Agencies But with flexibility comes competition. So how do employers decide who stands out?

Signal. Signal of depth.
Signal of commercial understanding.
Signal of credibility.
Signal of professionalism. In this episode, we break down:

• Why non-linear careers reward structured depth
• How professional credibility accelerates opportunity
• Why “knowing social media” isn’t the same as leading digital growth
• How recognised qualifications create differentiation in crowded markets
• Why AI and automation are increasing professional standards
• The difference between drifting in your career and directing it

We also discuss why structured study and professional qualification are becoming powerful differentiators — especially in a market filled with self-proclaimed experts. Because when career paths expand, foundations matter. Without structure, pivots feel risky.

With structure, pivots feel strategic. If your job disappeared tomorrow…
Would you be starting again?

Or stepping sideways into something stronger? That’s the real question.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and learn more about professional, accredited qualifications at:

👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Discover how Business Consort Academy helps marketers move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in 2026 and beyond.

⭐ FREE Gift Alert

If you enjoyed this episode:

• Rate & review Digital Marketing, Made Easy in your favourite podcast player
• Screenshot your review
• DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you! 
 
🎙️ Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:
https://digitalandsocialmediaacademy.com/pages/podcast

Because digital marketing isn’t just evolving.
It’s maturing. And the marketers who rise fastest build foundations strong enough to move in any direction.]]>https://api.spreaker.com/episode/70271379Thu, 26 Feb 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎧 Digital Marketing Made Easy Episode 96: Why Career Paths in Digital Marketing Are Becoming Non-Linear Welcome back to Digital Marketing, Made Easy — the podcast where we look beyond tactics and talk about what actually builds long-term relevance,...🎧 Digital Marketing Made Easy Episode 96: Why Career Paths in Digital Marketing Are Becoming Non-Linear

Welcome back to Digital Marketing, Made Easy — the podcast where we look beyond tactics and talk about what actually builds long-term relevance, resilience, and earning power in modern marketing. In 2026, digital marketing isn’t just evolving.

It’s maturing. And the real question isn’t simply how to grow in your current role —
it’s how prepared you are for what comes next. In this episode, we explore why traditional career ladders are disappearing — and why digital marketing careers are becoming non-linear, flexible, and expandable. Because career paths today aren’t ladders.

They’re networks. Digital marketing is one of the few professions where your skills can transfer across:
• Industries
• Employers
• Income streams
• Countries
• Corporate roles
• Startups
• Consultancies
• Ecommerce brands
• Personal brands
• Agencies But with flexibility comes competition. So how do employers decide who stands out?

Signal. Signal of depth.
Signal of commercial understanding.
Signal of credibility.
Signal of professionalism. In this episode, we break down:

• Why non-linear careers reward structured depth
• How professional credibility accelerates opportunity
• Why “knowing social media” isn’t the same as leading digital growth
• How recognised qualifications create differentiation in crowded markets
• Why AI and automation are increasing professional standards
• The difference between drifting in your career and directing it

We also discuss why structured study and professional qualification are becoming powerful differentiators — especially in a market filled with self-proclaimed experts. Because when career paths expand, foundations matter. Without structure, pivots feel risky.

With structure, pivots feel strategic. If your job disappeared tomorrow…
Would you be starting again?

Or stepping sideways into something stronger? That’s the real question.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and learn more about professional, accredited qualifications at:

👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Discover how Business Consort Academy helps marketers move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram
Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in 2026 and beyond.

⭐ FREE Gift Alert

If you enjoyed this episode:

• Rate & review Digital Marketing, Made Easy in your favourite podcast player
• Screenshot your review
• DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you! 
 
🎙️ Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website:
https://digitalandsocialmediaacademy.com/pages/podcast

Because digital marketing isn’t just evolving.
It’s maturing. And the marketers who rise fastest build foundations strong enough to move in any direction.]]>2782026,business,career,careers,credibility,digital,education,future,leadership,linear,marketing,non,of,professional,progression,qualifications,resilience,skills,strategic,workfalse96fullhttps://www.spreaker.com/episode/ep-95-why-commercial-intelligence-separates-marketers-from-leaders--70135896🎧 Digital Marketing Made Easy Episode 95: Why Commercial Intelligence Separates Marketers from Leaders

Welcome back to Digital Marketing Made Easy — the podcast where we break down what actually matters in digital marketing right now, what’s shifting in 2026, and how to build a career and earning potential that keeps accelerating.

In today’s episode, we’re talking about something most marketers aren’t taught early enough: Commercial intelligence. Because here’s the truth: Marketing skills might get you hired.

Commercial intelligence gets you promoted. Commercial intelligence isn’t just understanding metrics.

It’s understanding:

• Revenue
• Profit margins
• Customer lifetime value
• Cost of acquisition
• Forecasting
• Financial impact 

It’s knowing how marketing connects to money. And in 2026, that connection is everything. In this episode, we explore:

• The difference between reporting activity and reporting impact
• Why engagement metrics don’t impress leadership rooms
• The language CEOs and boards actually care about
• How commercial awareness increases influence and authority
• Why financially fluent marketers command higher salaries
• How understanding growth mechanics unlocks consulting and business opportunities

Because here’s what separates a marketer from a leader:

A marketer says:
“We increased engagement by 35%.”

A leader says:
“That engagement translated into a 12% conversion lift and £240,000 in revenue.” One reports activity.

The other reports impact. And impact drives influence. We also unpack why commercial intelligence is embedded into professional digital marketing qualifications — not as finance theory, but as a strategic lens for understanding performance, planning, forecasting, and growth.

This is a core reason why so many marketers who develop commercial intelligence move into £60K, £80K, £120K+ roles.

• Leadership positions
• Consulting
• Or authority-led digital businesses Because they’re no longer seen as a cost centre —they’re seen as a growth driver. 

If you want to be taken more seriously, move into leadership, or increase your earning potential — this episode is essential listening.

Marketing gets attention.
Commercial intelligence gets authority.
Authority gets influence.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Learn how to move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram

Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead.

⭐ FREE Gift Alert

If you enjoyed this episode:

• Rate & review Digital Marketing, Made Easy in your favourite podcast player
• Screenshot your review
• DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode — or listen directly on our website.

Digital marketing isn’t just a skill.
It’s career insurance.]]>https://api.spreaker.com/episode/70135896Thu, 19 Feb 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎧 Digital Marketing Made Easy Episode 95: Why Commercial Intelligence Separates Marketers from Leaders Welcome back to Digital Marketing Made Easy — the podcast where we break down what actually matters in digital marketing right now, what’s...🎧 Digital Marketing Made Easy Episode 95: Why Commercial Intelligence Separates Marketers from Leaders

Welcome back to Digital Marketing Made Easy — the podcast where we break down what actually matters in digital marketing right now, what’s shifting in 2026, and how to build a career and earning potential that keeps accelerating.

In today’s episode, we’re talking about something most marketers aren’t taught early enough: Commercial intelligence. Because here’s the truth: Marketing skills might get you hired.

Commercial intelligence gets you promoted. Commercial intelligence isn’t just understanding metrics.

It’s understanding:

• Revenue
• Profit margins
• Customer lifetime value
• Cost of acquisition
• Forecasting
• Financial impact 

It’s knowing how marketing connects to money. And in 2026, that connection is everything. In this episode, we explore:

• The difference between reporting activity and reporting impact
• Why engagement metrics don’t impress leadership rooms
• The language CEOs and boards actually care about
• How commercial awareness increases influence and authority
• Why financially fluent marketers command higher salaries
• How understanding growth mechanics unlocks consulting and business opportunities

Because here’s what separates a marketer from a leader:

A marketer says:
“We increased engagement by 35%.”

A leader says:
“That engagement translated into a 12% conversion lift and £240,000 in revenue.” One reports activity.

The other reports impact. And impact drives influence. We also unpack why commercial intelligence is embedded into professional digital marketing qualifications — not as finance theory, but as a strategic lens for understanding performance, planning, forecasting, and growth.

This is a core reason why so many marketers who develop commercial intelligence move into £60K, £80K, £120K+ roles.

• Leadership positions
• Consulting
• Or authority-led digital businesses Because they’re no longer seen as a cost centre —they’re seen as a growth driver. 

If you want to be taken more seriously, move into leadership, or increase your earning potential — this episode is essential listening.

Marketing gets attention.
Commercial intelligence gets authority.
Authority gets influence.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Learn how to move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram

Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead.

⭐ FREE Gift Alert

If you enjoyed this episode:

• Rate & review Digital Marketing, Made Easy in your favourite podcast player
• Screenshot your review
• DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode — or listen directly on our website.

Digital marketing isn’t just a skill.
It’s career insurance.]]>2972026,and,careers,commercial,cost,customer,digital,driven,finance,focused,growth,intelligence,leadership,lifetime,marketing,profit,revenue,roi,strategy,valuefalse95fullhttps://www.spreaker.com/episode/ep-94-why-authority-beats-consistency-in-2026--69949752🎧 Digital Marketing Made Easy
Episode 94: Why Authority Beats Consistency in 2026

Welcome back to Digital Marketing Made Easy — the podcast where we focus on what actually works in digital marketing today, what’s changing in 2026, and how to build a career, business, and reputation that lasts. In this episode, we challenge one of the most overused pieces of advice in marketing: “Just be consistent.” Because in 2026, consistency without authority is invisible. You can post every day.

You can be active on every platform.
You can follow every content calendar. And still not be chosen. Why?
Because attention is no longer scarce.
Trust is. Consistency used to be the differentiator.

Now, everyone is consistent — brands, creators, businesses, and even AI tools. What actually separates those who get chosen?

Authority. In this episode, we unpack:

• Why authority now beats consistency in crowded markets
• How trust, clarity, and perspective drive decision-making
• Why people follow leadership — not output
• The signals buyers and employers look for when choosing who to trust
• How authority reduces uncertainty and creates opportunity
• Why authority-led marketers progress faster, earn more, and attract inbound opportunities

We also explore why authority isn’t built by posting more, but by:

• Saying fewer things more clearly
• Taking a strong point of view
• Backing ideas with strategy and substance
• Demonstrating understanding of the bigger commercial picture

This is why the most successful marketers in 2026:

• Create less content — but make it work harder
• Focus on depth over volume
• Lead conversations instead of reacting to trends
• Shape perception rather than chase algorithms

We also share how this thinking is applied at Business Consort Academy, where marketers learn to move beyond content creation into strategy, positioning, leadership, and authority-led growth — resulting in promotions, higher-paid roles, and scalable digital businesses. If you’ve ever felt:

• “I’m showing up, but it’s not landing,” or
• “I’m doing the work, but I’m not being recognised,”

This episode is your reframe. Consistency keeps you visible.
Authority makes you memorable.
And memorability is what creates opportunity.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Learn how to move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build in-demand digital skills and stay ahead of the market.
You can also follow the host at @dawnmcgruer.

⭐ FREE Gift Alert If you enjoyed this episode:

• Rate & review Digital Marketing Made Easy in your favourite podcast player
• Screenshot your review
• DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you. 🎙️
Don’t forget to follow Digital Marketing Made Easy so you never miss an episode, or listen directly on our website.

Digital marketing isn’t just a skill. It’s career insurance.]]>https://api.spreaker.com/episode/69949752Thu, 12 Feb 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎧 Digital Marketing Made Easy Episode 94: Why Authority Beats Consistency in 2026 Welcome back to Digital Marketing Made Easy — the podcast where we focus on what actually works in digital marketing today, what’s changing in 2026, and how to build...🎧 Digital Marketing Made Easy
Episode 94: Why Authority Beats Consistency in 2026

Welcome back to Digital Marketing Made Easy — the podcast where we focus on what actually works in digital marketing today, what’s changing in 2026, and how to build a career, business, and reputation that lasts. In this episode, we challenge one of the most overused pieces of advice in marketing: “Just be consistent.” Because in 2026, consistency without authority is invisible. You can post every day.

You can be active on every platform.
You can follow every content calendar. And still not be chosen. Why?
Because attention is no longer scarce.
Trust is. Consistency used to be the differentiator.

Now, everyone is consistent — brands, creators, businesses, and even AI tools. What actually separates those who get chosen?

Authority. In this episode, we unpack:

• Why authority now beats consistency in crowded markets
• How trust, clarity, and perspective drive decision-making
• Why people follow leadership — not output
• The signals buyers and employers look for when choosing who to trust
• How authority reduces uncertainty and creates opportunity
• Why authority-led marketers progress faster, earn more, and attract inbound opportunities

We also explore why authority isn’t built by posting more, but by:

• Saying fewer things more clearly
• Taking a strong point of view
• Backing ideas with strategy and substance
• Demonstrating understanding of the bigger commercial picture

This is why the most successful marketers in 2026:

• Create less content — but make it work harder
• Focus on depth over volume
• Lead conversations instead of reacting to trends
• Shape perception rather than chase algorithms

We also share how this thinking is applied at Business Consort Academy, where marketers learn to move beyond content creation into strategy, positioning, leadership, and authority-led growth — resulting in promotions, higher-paid roles, and scalable digital businesses. If you’ve ever felt:

• “I’m showing up, but it’s not landing,” or
• “I’m doing the work, but I’m not being recognised,”

This episode is your reframe. Consistency keeps you visible.
Authority makes you memorable.
And memorability is what creates opportunity.

🔗 Free Resources, Courses & Next Steps
Access FREE digital marketing resources and learn more about professional, accredited qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Learn how to move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build in-demand digital skills and stay ahead of the market.
You can also follow the host at @dawnmcgruer.

⭐ FREE Gift Alert If you enjoyed this episode:

• Rate & review Digital Marketing Made Easy in your favourite podcast player
• Screenshot your review
• DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you. 🎙️
Don’t forget to follow Digital Marketing Made Easy so you never miss an episode, or listen directly on our website.

Digital marketing isn’t just a skill. It’s career insurance.]]>2822026,authority,based,brand,careers,consistency,content,digital,future,leadership,led,marketing,of,personal,skills,strategic,strategy,thought,trust,vsfalse94fullhttps://www.spreaker.com/episode/ep-93-why-seo-is-becoming-a-leadership-skill-not-a-technical-one--69681815🎧 Digital Marketing Made Easy Episode 93: Why SEO Is Becoming a Leadership Skill, Not a Technical One

Welcome back to Digital Marketing Made Easy — the podcast where we cut through the noise of digital marketing and focus on what actually moves careers, businesses, and opportunities forward in 2026 and beyond. In today’s episode, we’re rethinking SEO.

If your first thought is keywords, algorithms, or something only a specialist handles, this episode will challenge that perspective. Because SEO is no longer just a technical skill.

It’s becoming a leadership skill. Search today isn’t just about traffic.
It’s about visibility, trust, authority, and choice. People search to:

• Validate decisions
• Compare expertise
• Check credibility
• Reduce risk

And the brands and professionals who understand this aren’t reacting to the market — they’re shaping it. In this episode, we explore:

• Why visibility now determines opportunity
• How SEO influences brand perception, authority, and trust
• Why leaders focus on being the obvious choice, not just ranking
• How SEO has moved from execution to strategy
• Why SEO now sits with founders, growth leaders, and senior marketers
• How strategic SEO creates career leverage and leadership opportunities

We also break down why the most valuable marketers today aren’t just implementing tasks — they’re directing growth by connecting:

• Search behaviour
• Customer intent
• Authority-building
• Commercial outcomes

That combination is rare — and rarity creates value. This is exactly why SEO remains one of the most powerful digital marketing skills to master in 2026 — not as a technician, but as a strategist. 🎓


🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and learn more about professional qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

 📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Learn how to move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead.

⭐ FREE Gift Alert If you enjoyed this episode:

1. Rate & review Digital Marketing, Made Easy in your favourite podcast player
2. Screenshot your review
3. DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode, or listen directly on our website.

Digital marketing isn’t just a skill.
It’s career insurance.]]>https://api.spreaker.com/episode/69681815Thu, 05 Feb 2026 01:00:02 +0000Dawn McGruer FRSA FCIM🎧 Digital Marketing Made Easy Episode 93: Why SEO Is Becoming a Leadership Skill, Not a Technical One Welcome back to Digital Marketing Made Easy — the podcast where we cut through the noise of digital marketing and focus on what actually moves...🎧 Digital Marketing Made Easy Episode 93: Why SEO Is Becoming a Leadership Skill, Not a Technical One

Welcome back to Digital Marketing Made Easy — the podcast where we cut through the noise of digital marketing and focus on what actually moves careers, businesses, and opportunities forward in 2026 and beyond. In today’s episode, we’re rethinking SEO.

If your first thought is keywords, algorithms, or something only a specialist handles, this episode will challenge that perspective. Because SEO is no longer just a technical skill.

It’s becoming a leadership skill. Search today isn’t just about traffic.
It’s about visibility, trust, authority, and choice. People search to:

• Validate decisions
• Compare expertise
• Check credibility
• Reduce risk

And the brands and professionals who understand this aren’t reacting to the market — they’re shaping it. In this episode, we explore:

• Why visibility now determines opportunity
• How SEO influences brand perception, authority, and trust
• Why leaders focus on being the obvious choice, not just ranking
• How SEO has moved from execution to strategy
• Why SEO now sits with founders, growth leaders, and senior marketers
• How strategic SEO creates career leverage and leadership opportunities

We also break down why the most valuable marketers today aren’t just implementing tasks — they’re directing growth by connecting:

• Search behaviour
• Customer intent
• Authority-building
• Commercial outcomes

That combination is rare — and rarity creates value. This is exactly why SEO remains one of the most powerful digital marketing skills to master in 2026 — not as a technician, but as a strategist. 🎓


🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and learn more about professional qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

 📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Learn how to move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead.

⭐ FREE Gift Alert If you enjoyed this episode:

1. Rate & review Digital Marketing, Made Easy in your favourite podcast player
2. Screenshot your review
3. DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode, or listen directly on our website.

Digital marketing isn’t just a skill.
It’s career insurance.]]>284authority,brand,business,content,demand,digital,future,generation,growth,intent,leadership,marketing,search,seo,skills,strategic,strategy,visibilityfalse93fullhttps://www.spreaker.com/episode/ep-92-why-digital-marketing-is-the-most-future-proof-skill-you-can-learn--69619696🎧 Episode 92: Why Digital Marketing Is the Most Future-Proof Skill You Can Learn

Welcome back to Digital Marketing, Made Easy — the podcast that cuts through the noise and focuses on what actually drives growth, opportunity, and career security. In this episode, we’re not talking about platforms, algorithms, or short-lived trends.

We’re talking about why digital marketing has become one of the most future-proof, in-demand skills in 2026 and beyond. As entire job categories shrink and automation accelerates, one skillset continues to rise in demand: commercially minded digital marketing. In this episode, you’ll discover:

• Why digital marketing directly impacts revenue — and why that matters to employers
• How recognised qualifications move you from “doing marketing” to leading growth
• Why qualified digital marketers earn more, progress faster, and face less redundancy risk
• How digital marketing creates flexibility through consulting, freelancing, and business ownership
• Why this skillset is often described as a career multiplier, not a single career path

You’ll also be guided through a powerful visualisation — graduating with a professional digital marketing qualification, cap and gown at Westminster — and what that moment really represents: credibility, confidence, and long-term leverage in a crowded market.

At Business Consort Academy, over 83% of graduates go on to secure a pay rise, promotion, new role, or start their own business — not because the qualification is easy, but because it’s respected. And respect creates opportunity. If you’re thinking:

• “I don’t want to be left behind”
• “I want skills that protect my future”
• “I want options — not limitations”

This episode is about positioning, not pressure.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and learn more about professional qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

 📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Learn how to move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead.

⭐ FREE Gift Alert If you enjoyed this episode:

1. Rate & review Digital Marketing, Made Easy in your favourite podcast player
2. Screenshot your review
3. DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode — or listen directly on our website.

Digital marketing isn’t just a skill.
It’s career insurance.










]]>https://api.spreaker.com/episode/69619696Thu, 29 Jan 2026 01:00:07 +0000Dawn McGruer FRSA FCIM🎧 Episode 92: Why Digital Marketing Is the Most Future-Proof Skill You Can Learn Welcome back to Digital Marketing, Made Easy — the podcast that cuts through the noise and focuses on what actually drives growth, opportunity, and career security. In...🎧 Episode 92: Why Digital Marketing Is the Most Future-Proof Skill You Can Learn

Welcome back to Digital Marketing, Made Easy — the podcast that cuts through the noise and focuses on what actually drives growth, opportunity, and career security. In this episode, we’re not talking about platforms, algorithms, or short-lived trends.

We’re talking about why digital marketing has become one of the most future-proof, in-demand skills in 2026 and beyond. As entire job categories shrink and automation accelerates, one skillset continues to rise in demand: commercially minded digital marketing. In this episode, you’ll discover:

• Why digital marketing directly impacts revenue — and why that matters to employers
• How recognised qualifications move you from “doing marketing” to leading growth
• Why qualified digital marketers earn more, progress faster, and face less redundancy risk
• How digital marketing creates flexibility through consulting, freelancing, and business ownership
• Why this skillset is often described as a career multiplier, not a single career path

You’ll also be guided through a powerful visualisation — graduating with a professional digital marketing qualification, cap and gown at Westminster — and what that moment really represents: credibility, confidence, and long-term leverage in a crowded market.

At Business Consort Academy, over 83% of graduates go on to secure a pay rise, promotion, new role, or start their own business — not because the qualification is easy, but because it’s respected. And respect creates opportunity. If you’re thinking:

• “I don’t want to be left behind”
• “I want skills that protect my future”
• “I want options — not limitations”

This episode is about positioning, not pressure.

🔗 Free Resources, Courses & Next Steps

Access FREE digital marketing resources and learn more about professional qualifications at:
👉 https://digitalandsocialmediaacademy.com/pages/podcast

 📘 Explore accredited digital marketing courses designed to future-proof your career

🎓 Learn how to move into leadership, strategy, and higher-earning roles

📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily tips, tools, and practical insights to build your digital skills and stay ahead.

⭐ FREE Gift Alert If you enjoyed this episode:

1. Rate & review Digital Marketing, Made Easy in your favourite podcast player
2. Screenshot your review
3. DM it to us on Instagram @businessconsort

🎁 We’ll send you a FREE gift as a thank you! 🎙️ Don’t forget to follow Digital Marketing, Made Easy so you never miss an episode — or listen directly on our website.

Digital marketing isn’t just a skill.
It’s career insurance.










]]>289academy cim,careers digital,certification career,consort,courses digital,digital,diploma digital,education business,growth career,jobs digital,marketing,marketing digital,online learn,proof,qualification professional,salary digital,security,skills digital,skills future,trainingfalse92fullhttps://www.spreaker.com/episode/ep-91-why-digital-marketing-in-2026-is-a-strategy-game-not-a-tool-game--69531090🎙️ Digital Marketing, Made Easy Episode 91: Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game Podcast: Digital Marketing, Made Easy

Hosted by Dawn McGruer FRSA FCIM - Founder of Business Consort Academy established 2003 - We have trained and certified over 30,000 students - 100% Online with 99% pass rate.

📌 Episode Overview

Digital marketing in 2026 isn’t about learning more tools — it’s about learning how to think strategically.

In this episode of Digital Marketing, Made Easy, Dawn McGruer breaks down why AI hasn’t replaced marketers — it’s replaced guesswork, outdated tactics, and unstructured thinking.

If you’re feeling busy but not progressing, confident in tools but unsure of strategy, or ready to future-proof your career in an AI-driven world, this episode will help you understand what actually matters now — and why strategic marketers are ranking in the top 1% of the industry. 

🎧 What You’ll Learn in This Episode

• Why digital marketing has shifted from execution to strategy
• How AI has changed expectations — not eliminated opportunity
• The difference between doing marketing and leading marketing
• Why commercial intelligence now drives earning potential
• What separates tactical marketers from strategic growth leaders
• How structure, strategy, and qualification future-proof your career

🚀 Key Takeaway

In 2026, the most in-demand marketers aren’t the ones who know the most tools — they’re the ones who understand strategy, planning, and commercial impact. That’s what opens doors to promotions, pay rises, new roles, and business opportunities.

🎓 Why Strategy Matters

At Business Consort Academy, over 83% of students achieve a pay rise, promotion, new job, or start a business after graduating. Students don’t just learn how to do digital marketing — they learn how to:

• Build strategic plans
• Understand commercial performance
• Choose the right channels
• Specialise in high-value areas such as AI, SEO, paid advertising, ecommerce, or social media management

Graduates earn a degree-level CIM qualification awarded at Westminster, positioning them in the top 1% of marketers.

🎙️ About the Podcast Digital Marketing, Made Easy breaks down the most important trends, skills, and strategies shaping digital marketing in 2026 and beyond — translating complexity into clarity for ambitious professionals, marketers, founders, and career-switchers.

No jargon.
No overwhelm.

Just smart, strategic marketing that drives real results.

🔔 Subscribe & Listen Subscribe to Digital Marketing, Made Easy for weekly episodes covering:

• AI & the future of marketing
• SEO, paid ads, and performance strategy
• Social media influence & authority
• Ecommerce growth systems
• Career progression in digital marketing

www.digitalandsocialmediaacademy.com @businessconsort on Instagram]]>https://api.spreaker.com/episode/69531090Wed, 21 Jan 2026 15:44:44 +0000Dawn McGruer FRSA FCIM🎙️ Digital Marketing, Made Easy Episode 91: Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game Podcast: Digital Marketing, Made Easy Hosted by Dawn McGruer FRSA FCIM - Founder of Business Consort Academy established 2003 - We have...🎙️ Digital Marketing, Made Easy Episode 91: Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game Podcast: Digital Marketing, Made Easy

Hosted by Dawn McGruer FRSA FCIM - Founder of Business Consort Academy established 2003 - We have trained and certified over 30,000 students - 100% Online with 99% pass rate.

📌 Episode Overview

Digital marketing in 2026 isn’t about learning more tools — it’s about learning how to think strategically.

In this episode of Digital Marketing, Made Easy, Dawn McGruer breaks down why AI hasn’t replaced marketers — it’s replaced guesswork, outdated tactics, and unstructured thinking.

If you’re feeling busy but not progressing, confident in tools but unsure of strategy, or ready to future-proof your career in an AI-driven world, this episode will help you understand what actually matters now — and why strategic marketers are ranking in the top 1% of the industry. 

🎧 What You’ll Learn in This Episode

• Why digital marketing has shifted from execution to strategy
• How AI has changed expectations — not eliminated opportunity
• The difference between doing marketing and leading marketing
• Why commercial intelligence now drives earning potential
• What separates tactical marketers from strategic growth leaders
• How structure, strategy, and qualification future-proof your career

🚀 Key Takeaway

In 2026, the most in-demand marketers aren’t the ones who know the most tools — they’re the ones who understand strategy, planning, and commercial impact. That’s what opens doors to promotions, pay rises, new roles, and business opportunities.

🎓 Why Strategy Matters

At Business Consort Academy, over 83% of students achieve a pay rise, promotion, new job, or start a business after graduating. Students don’t just learn how to do digital marketing — they learn how to:

• Build strategic plans
• Understand commercial performance
• Choose the right channels
• Specialise in high-value areas such as AI, SEO, paid advertising, ecommerce, or social media management

Graduates earn a degree-level CIM qualification awarded at Westminster, positioning them in the top 1% of marketers.

🎙️ About the Podcast Digital Marketing, Made Easy breaks down the most important trends, skills, and strategies shaping digital marketing in 2026 and beyond — translating complexity into clarity for ambitious professionals, marketers, founders, and career-switchers.

No jargon.
No overwhelm.

Just smart, strategic marketing that drives real results.

🔔 Subscribe & Listen Subscribe to Digital Marketing, Made Easy for weekly episodes covering:

• AI & the future of marketing
• SEO, paid ads, and performance strategy
• Social media influence & authority
• Ecommerce growth systems
• Career progression in digital marketing

www.digitalandsocialmediaacademy.com @businessconsort on Instagram]]>3292026,digital,digitalmarketing,toolsfalse91fullhttps://www.spreaker.com/episode/ep-90-top-tips-for-using-generative-ai-ethically-in-marketing--61105260
From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through. 

Whether you're new to AI or a seasoned pro, these tips will help you harness the power of AI
responsibly and effectively.


Here are the Highlights:

(01:18) Inspiration not duplication
(03:56) Take the idea and make it your own
(06:36) Aligned to the brand
(11:16) Collaboration between AI and human teams

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/61105260Wed, 21 Aug 2024 23:15:01 +0000Dawn McGruer FRSA FCIMIn this episode, we break down how to ethically use generative AI without crossing any lines.  From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally...
From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through. 

Whether you're new to AI or a seasoned pro, these tips will help you harness the power of AI
responsibly and effectively.


Here are the Highlights:

(01:18) Inspiration not duplication
(03:56) Take the idea and make it your own
(06:36) Aligned to the brand
(11:16) Collaboration between AI and human teams

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>810falsefullhttps://www.spreaker.com/episode/ep-89-5-ways-to-scale-your-business-using-a-newsletter-strategy--60946557
We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and personalised content to leveraging newsletters for brand awareness and customer loyalty, this episode is packed with actionable insights.

Whether you're revamping your existing strategy or starting from scratch, there's something here for everyone. Let's get started!


Here are the Highlights:

(01:11) ROI on email marketing is HUGE
(04:14) It's hard work!
(08:14) Drip campaigns
(11:13) Clear calls to action
(13:03) Partnering and subscription models

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/60946557Wed, 07 Aug 2024 23:05:02 +0000Dawn McGruer FRSA FCIMToday, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to...
We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and personalised content to leveraging newsletters for brand awareness and customer loyalty, this episode is packed with actionable insights.

Whether you're revamping your existing strategy or starting from scratch, there's something here for everyone. Let's get started!


Here are the Highlights:

(01:11) ROI on email marketing is HUGE
(04:14) It's hard work!
(08:14) Drip campaigns
(11:13) Clear calls to action
(13:03) Partnering and subscription models

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>903falsefullhttps://www.spreaker.com/episode/ep-88-top-10-tips-to-starting-or-scaling-your-ecommerce-business--60787891
Dawn shares strategies for using social media, email marketing, and paid ads to drive traffic and increase sales. Lastly, we stress the importance of excellent customer service and regularly analysing your business performance. Tune in for actionable insights to help your e-commerce venture thrive.

Here are the highlights:

(01:22) The positive effects of Covid
(04:46) SEO strategies
(06:11) We need to sell consistently
(08:23) The importance of Social Proof


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/60787891Wed, 24 Jul 2024 23:15:03 +0000Dawn McGruer FRSA FCIMIn this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including...
Dawn shares strategies for using social media, email marketing, and paid ads to drive traffic and increase sales. Lastly, we stress the importance of excellent customer service and regularly analysing your business performance. Tune in for actionable insights to help your e-commerce venture thrive.

Here are the highlights:

(01:22) The positive effects of Covid
(04:46) SEO strategies
(06:11) We need to sell consistently
(08:23) The importance of Social Proof


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>661falsefullhttps://www.spreaker.com/episode/ep-87-3-easy-steps-to-create-a-content-strategy--60650292
Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. 

We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. 

Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results. 

Highlights: 
(2:17) Content marketing mission statements that align with purpose and values
(3:51) Long-term goals and aspirations in your business
(7:20) Training AI tools to create aligned content
(9:20) Saving time with AI

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/60650292Wed, 10 Jul 2024 23:15:34 +0000Dawn McGruer FRSA FCIMWelcome to Episode 87 of Digital Marketing Made Easy!  Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart.  We'll explore how to define your content mission and vision, understand your...
Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. 

We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. 

Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results. 

Highlights: 
(2:17) Content marketing mission statements that align with purpose and values
(3:51) Long-term goals and aspirations in your business
(7:20) Training AI tools to create aligned content
(9:20) Saving time with AI

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>678falsefullhttps://www.spreaker.com/episode/ep-86-the-top-10-tasks-a-marketer-needs-to-focus-on-daily--60514425
In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.

We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships.

This episode provides a practical guide for marketers to enhance productivity and drive business growth with data-driven decisions and targeted marketing strategies.

Here are the highlights:
(00:39) New qualifications!
(04:07) Keep a dashboard
(05:06) One post at a time
(09:06) Connect differently

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/60514425Wed, 26 Jun 2024 23:16:05 +0000Dawn McGruer FRSA FCIMWelcome once again to another episode of Digital Marketing Made Easy. In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic...
In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.

We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships.

This episode provides a practical guide for marketers to enhance productivity and drive business growth with data-driven decisions and targeted marketing strategies.

Here are the highlights:
(00:39) New qualifications!
(04:07) Keep a dashboard
(05:06) One post at a time
(09:06) Connect differently

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>613false84fullhttps://www.spreaker.com/episode/ep-85-6-ways-to-use-ai-to-help-create-content-and-boost-seo--60361040
In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. 

We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic. 

Get ready for an episode that is packed with practical tips to help you stay ahead in the digital marketing game. 

Highlights:
(1:20) Using AI to boost SEO and content generation
(5:08) Improve readability and SEO performance
(7:19) Relationships between words, phrases, and topics
(9:56) SEO and content creation training 

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/60361040Wed, 12 Jun 2024 23:30:03 +0000Dawn McGruer FRSA FCIMWelcome to Episode 85 of the Digital Marketing Made Easy podcast! In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies.  We'll explore six powerful ways to leverage AI...
In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. 

We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic. 

Get ready for an episode that is packed with practical tips to help you stay ahead in the digital marketing game. 

Highlights:
(1:20) Using AI to boost SEO and content generation
(5:08) Improve readability and SEO performance
(7:19) Relationships between words, phrases, and topics
(9:56) SEO and content creation training 

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>707falsefullhttps://www.spreaker.com/episode/ep-84-what-are-the-key-skills-a-marketer-needs-to-future-proof-their-career--60211387 
In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation. 

I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity. 

So, whether you're new to marketing or looking to upskill, this episode is packed with insights to help you thrive in 2024 and beyond. 

Highlights: 
(1:03) Future-proofing digital marketing careers
(4:11) Upskilling and acquiring diverse skills
(6:00) Data analysis, content creation and adaptability
(12:03) Essential skills for marketers to future-proof their careers

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/60211387Wed, 29 May 2024 23:30:03 +0000Dawn McGruer FRSA FCIMToday I’m diving into the essential skills every marketer needs to future-proof their career.   In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content... 
In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation. 

I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity. 

So, whether you're new to marketing or looking to upskill, this episode is packed with insights to help you thrive in 2024 and beyond. 

Highlights: 
(1:03) Future-proofing digital marketing careers
(4:11) Upskilling and acquiring diverse skills
(6:00) Data analysis, content creation and adaptability
(12:03) Essential skills for marketers to future-proof their careers

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>1074falsefullhttps://www.spreaker.com/episode/ep-83-12-ways-to-sell-your-courses-programmes-easily--60024798
In this episode, I’m delving into effective techniques for selling your courses and programmes. 

From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers. 

Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market. 

Here are the highlights: 
(2:11) Unleash your courses and programs to the online world
(3:06) Master the art of marketing to expand your reach
(4:01) Marketing strategies for online creators
(11:26) Engaging audiences and crafting compelling content

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

]]>https://api.spreaker.com/episode/60024798Wed, 15 May 2024 23:30:03 +0000Dawn McGruer FRSA FCIMWelcome to today's episode of Digital Marketing Made Easy. In this episode, I’m delving into effective techniques for selling your courses and programmes.  From optimising your email marketing strategies to harnessing the power of social media and...
In this episode, I’m delving into effective techniques for selling your courses and programmes. 

From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers. 

Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market. 

Here are the highlights: 
(2:11) Unleash your courses and programs to the online world
(3:06) Master the art of marketing to expand your reach
(4:01) Marketing strategies for online creators
(11:26) Engaging audiences and crafting compelling content

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

]]>1135falsefullhttps://www.spreaker.com/episode/ep-82-4-effective-ways-to-use-relationship-marketing-to-boost-your-sales--59749954
Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.

So, tune in, and let's start making those connections that not only last but also pay off!

Here are the highlights:

(01:30) Communication is central
(06:12) That personal touch
(08:13) Exceptional customer service
(09:46) Building trust and loyalty
(10:35) Thought leadership

Connect with Dawn:

Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/59749954Wed, 01 May 2024 23:15:02 +0000Dawn McGruer FRSA FCIMThis week we are diving deep into relationship marketing.  Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building...
Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.

So, tune in, and let's start making those connections that not only last but also pay off!

Here are the highlights:

(01:30) Communication is central
(06:12) That personal touch
(08:13) Exceptional customer service
(09:46) Building trust and loyalty
(10:35) Thought leadership

Connect with Dawn:

Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>858false82fullhttps://www.spreaker.com/episode/ep-81-4-ways-to-use-ai-to-attract-and-convert-customers--59500028
Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. 

In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. 

From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience. 

Get ready to use AI to its fullest potential. 

Here are the highlights: 
(1:01) Finding the right tools
(3:21) What are you doing with AI?
(7:28) Leveraging AI for email marketing automation
(12:29) Conversion strategies and real-time engagement 

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/59500028Wed, 17 Apr 2024 23:30:03 +0000Dawn McGruer FRSA FCIMWelcome to Episode 81 of the Digital Marketing Made Easy podcast. Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.  In this episode, we're exploring four innovative ways of using AI to...
Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. 

In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. 

From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience. 

Get ready to use AI to its fullest potential. 

Here are the highlights: 
(1:01) Finding the right tools
(3:21) What are you doing with AI?
(7:28) Leveraging AI for email marketing automation
(12:29) Conversion strategies and real-time engagement 

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>830falsefullhttps://www.spreaker.com/episode/ep-80-3-ways-to-use-socials-and-stories-to-sell-more--59274397
Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. 

Ready to learn how to engage better and sell more using some of Instagram's features? 

Well, this episode is packed with tips and tricks for brands and service providers. 

Let's get started and make your Instagram work for you!

Here are the highlights: 
(1:11) Leveraging social media platforms for business growth
(4:58) Making consistent social posts
(7:01) Online marketing and engagement
(10:15) Showcasing products and services


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/59274397Wed, 03 Apr 2024 23:30:02 +0000Dawn McGruer FRSA FCIMWelcome to another episode of Digital Marketing Made Easy.  Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories.  Ready to learn how to engage better and sell more using some of Instagram's...
Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. 

Ready to learn how to engage better and sell more using some of Instagram's features? 

Well, this episode is packed with tips and tricks for brands and service providers. 

Let's get started and make your Instagram work for you!

Here are the highlights: 
(1:11) Leveraging social media platforms for business growth
(4:58) Making consistent social posts
(7:01) Online marketing and engagement
(10:15) Showcasing products and services


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>812falsefullhttps://www.spreaker.com/episode/ep-79-key-objectives-to-drive-revenue-into-your-business--59111261
It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. 

We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. 

I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance. 

Gear up for a transformative approach to marketing and watch your revenue climb. 

Here are the highlights: 
(1:37) Setting business goals that drive revenue
(5:29) Lead generation and conversion optimisation strategies
(6:52) Business growth through customer retention and upselling
(9:54) Business strategies for profitability


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/59111261Thu, 21 Mar 2024 00:30:01 +0000Dawn McGruer FRSA FCIMIn today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue. It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth.  We’re moving past the...
It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. 

We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. 

I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance. 

Gear up for a transformative approach to marketing and watch your revenue climb. 

Here are the highlights: 
(1:37) Setting business goals that drive revenue
(5:29) Lead generation and conversion optimisation strategies
(6:52) Business growth through customer retention and upselling
(9:54) Business strategies for profitability


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ 
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ 
Follow on Twitter - https://twitter.com/businessconsort 
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>832false79fullhttps://www.spreaker.com/episode/ep-78-influencer-marketing-explained--58944745
Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach.

Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game.

Here are the highlights:
(1:24) Identifying and analyzing influencers for brand collaborations
(2:51) Influencer marketing tactics and growth strategies
(6:27) Being honest and authentic in marketing
(8:24) Influencer marketing best practices

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/58944745Thu, 07 Mar 2024 00:30:01 +0000Dawn McGruer FRSA FCIMIn this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or...
Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach.

Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game.

Here are the highlights:
(1:24) Identifying and analyzing influencers for brand collaborations
(2:51) Influencer marketing tactics and growth strategies
(6:27) Being honest and authentic in marketing
(8:24) Influencer marketing best practices

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>728falsefullhttps://www.spreaker.com/episode/ep-77-5-ways-a-podcast-can-scale-your-business--58762962
Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization.

Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy.

Get ready to amplify your reach and unlock new opportunities with the unique power of audio content.

Here are the highlights:
(0:00) How podcasting can grow businesses through increased visibility
(1:26) Podcasting's impact on brand visibility and thought leadership
(5:20) Building credibility and community through podcasting
(6:57) Podcasting's benefits for personal branding and lead generation
(10:38) Leveraging podcasting for business growth

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/58762962Thu, 22 Feb 2024 00:30:01 +0000Dawn McGruer FRSA FCIMIn this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought...
Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization.

Whether you're a seasoned business owner or just starting out, these insights will equip you with the knowledge to leverage podcasting effectively in your marketing strategy.

Get ready to amplify your reach and unlock new opportunities with the unique power of audio content.

Here are the highlights:
(0:00) How podcasting can grow businesses through increased visibility
(1:26) Podcasting's impact on brand visibility and thought leadership
(5:20) Building credibility and community through podcasting
(6:57) Podcasting's benefits for personal branding and lead generation
(10:38) Leveraging podcasting for business growth

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>838falsefullhttps://www.spreaker.com/episode/ep-76-the-5-best-ways-to-make-money-with-digital-marketing--58597562
Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities.

We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point.

So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance.

Let's dive in!

Here are the highlights:
(0:00) Digital marketing strategies for earning potential
(1:31) Affiliate marketing as a revenue stream
(5:29) Growing businesses through e-commerce and affiliate marketing
(6:55) Digital marketing opportunities for new businesses
(9:36) Lead generation strategies for businesses

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/58597562Thu, 08 Feb 2024 00:30:01 +0000Dawn McGruer FRSA FCIMWelcome back to the pulse of online success, where we dive deep into the digital world. Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make...
Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities.

We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point.

So, whether you're a seasoned marketer or just dipping your toes in the digital waters, get ready to unlock strategies that could redefine your online presence and, more importantly, your bank balance.

Let's dive in!

Here are the highlights:
(0:00) Digital marketing strategies for earning potential
(1:31) Affiliate marketing as a revenue stream
(5:29) Growing businesses through e-commerce and affiliate marketing
(6:55) Digital marketing opportunities for new businesses
(9:36) Lead generation strategies for businesses

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>826falsefullhttps://www.spreaker.com/episode/ep-75-5-incredible-reasons-why-studying-digital-marketing-will-future-proof-your-business-and-career--58429357
Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business.

In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success.

Whether you're a digital native or still getting the hang of this internet thing, grab your notebooks because these lessons are too good to miss!


Here are the highlights:
(1:27) The evolution of Google and its ranking system
(3:11) Digital marketing's importance for businesses and careers
(7:01) Digital marketing skills for business success in 2024
(8:46) Digital marketing's benefits and demand for professionals


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/58429357Thu, 25 Jan 2024 00:30:02 +0000Dawn McGruer FRSA FCIMWelcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for...
Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business.

In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding the secret potion to success.

Whether you're a digital native or still getting the hang of this internet thing, grab your notebooks because these lessons are too good to miss!


Here are the highlights:
(1:27) The evolution of Google and its ranking system
(3:11) Digital marketing's importance for businesses and careers
(7:01) Digital marketing skills for business success in 2024
(8:46) Digital marketing's benefits and demand for professionals


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>720falsefullhttps://www.spreaker.com/episode/ep-74-6-reasons-to-get-a-diploma-in-digital-marketing--58253824
In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career.

From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a competitive edge in the industry.

Tune in for valuable insights that could reshape your professional path.


Here are the highlights:
(1:49) Digital marketing skills gap and formal education
(6:02) Qualifications and career advancement
(9:52) Career benefits of a digital marketing qualification
(14:05) Digital marketing diploma benefits for career growth


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

]]>https://api.spreaker.com/episode/58253824Thu, 11 Jan 2024 00:30:02 +0000Dawn McGruer FRSA FCIMWelcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance. In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career....
In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career.

From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a competitive edge in the industry.

Tune in for valuable insights that could reshape your professional path.


Here are the highlights:
(1:49) Digital marketing skills gap and formal education
(6:02) Qualifications and career advancement
(9:52) Career benefits of a digital marketing qualification
(14:05) Digital marketing diploma benefits for career growth


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

]]>1103falsefullhttps://www.spreaker.com/episode/ep-73-6-reasons-why-your-marketing-should-be-driven-through-the-psychology-of-selling--58098542Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever.

We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your marketing strategies. Let's get started!

Here Are The Highlights:
(01:14) Using psychology in marketing to understand and persuade clients.
(03:12) Tailoring marketing messages for your customers.
(05:25) Boost your sales through emotional connections and trust.
(07:01) Increase your conversion rates.

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/58098542Wed, 27 Dec 2023 00:15:02 +0000Dawn McGruer FRSA FCIMToday, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever. We'll explore six compelling reasons why this approach is...Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever.

We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your marketing strategies. Let's get started!

Here Are The Highlights:
(01:14) Using psychology in marketing to understand and persuade clients.
(03:12) Tailoring marketing messages for your customers.
(05:25) Boost your sales through emotional connections and trust.
(07:01) Increase your conversion rates.

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>643falsefullhttps://www.spreaker.com/episode/ep-72-5-things-never-to-do-with-your-marketing-over-christmas--57997497
It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.

These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos.

Here are the highlights:
(01:45) Begin preparations early
(03:43) Don’t bombard your audience
(05:50) The option to opt-out
(08:38) The Know,Like & Trust
(10:41) Remembering the people less fortunate


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/57997497Thu, 14 Dec 2023 00:15:02 +0000Dawn McGruer FRSA FCIMIn this episode, I delve into five marketing no-gos for the Christmas season. It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement. These tips help avoid the common...
It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.

These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying true to their brand ethos.

Here are the highlights:
(01:45) Begin preparations early
(03:43) Don’t bombard your audience
(05:50) The option to opt-out
(08:38) The Know,Like & Trust
(10:41) Remembering the people less fortunate


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>707falsefullhttps://www.spreaker.com/episode/ep-71-6-things-you-need-to-know-as-a-digital-marketer-in-2024--57850357
In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape.

If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide.

Prepare to be equipped with knowledge and tools that will keep you at the forefront of digital innovation.

Here are the highlights:
(2:01) Using AI to repurpose content for social media
(4:02) AI and video content in digital marketing
(5:55) Leveraging video content and AI in marketing
(8:02) Digital marketing trends in 2024

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/57850357Thu, 30 Nov 2023 00:30:02 +0000Dawn McGruer FRSA FCIMWelcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024. In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape. If you're looking to stay ahead in...
In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape.

If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide.

Prepare to be equipped with knowledge and tools that will keep you at the forefront of digital innovation.

Here are the highlights:
(2:01) Using AI to repurpose content for social media
(4:02) AI and video content in digital marketing
(5:55) Leveraging video content and AI in marketing
(8:02) Digital marketing trends in 2024

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>692falsefullhttps://www.spreaker.com/episode/ep-70-how-to-evolve-your-online-marketing-to-really-grow-your-business--57648159
Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth.

In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into.

In this episode, I’m sharing cutting-edge strategies and personal insights on transforming your digital marketing landscape.

So, whether you're a budding entrepreneur or a seasoned marketer, get ready to take notes and transform your approach to online marketing!

Here are the highlights:
(1:23) Leveraging social media for business growth
(5:10) Marketing strategies for online success
(8:51) Using social media, SEO, and email marketing
(12:17) Digital marketing strategies and tools

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/57648159Thu, 16 Nov 2023 00:30:02 +0000Dawn McGruer FRSA FCIMWelcome! Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth. In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into. In this episode, I’m sharing...
Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth.

In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into.

In this episode, I’m sharing cutting-edge strategies and personal insights on transforming your digital marketing landscape.

So, whether you're a budding entrepreneur or a seasoned marketer, get ready to take notes and transform your approach to online marketing!

Here are the highlights:
(1:23) Leveraging social media for business growth
(5:10) Marketing strategies for online success
(8:51) Using social media, SEO, and email marketing
(12:17) Digital marketing strategies and tools

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>987falsefullhttps://www.spreaker.com/episode/ep-69-are-you-working-too-hard--57474855
We’re always told that working hard is the only path to success.

But today, I’m here to challenge this idea.

It’s time to explore a different approach. One that can lead to both joy and achievement.

So, join me today as we discuss making life, business and marketing much easier.


Here are the highlights:
(1:28) The myth that hard work leads to success
(5:04) Finding balance in business models
(7:21) Marketing strategies for business success
(11:18) Aligning work with passions for joy and success


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/57474855Thu, 02 Nov 2023 00:30:03 +0000Dawn McGruer FRSA FCIMAre you working too hard to get results from your marketing? We’re always told that working hard is the only path to success. But today, I’m here to challenge this idea. It’s time to explore a different approach. One that can lead to both joy and...
We’re always told that working hard is the only path to success.

But today, I’m here to challenge this idea.

It’s time to explore a different approach. One that can lead to both joy and achievement.

So, join me today as we discuss making life, business and marketing much easier.


Here are the highlights:
(1:28) The myth that hard work leads to success
(5:04) Finding balance in business models
(7:21) Marketing strategies for business success
(11:18) Aligning work with passions for joy and success


Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>935falsefullhttps://www.spreaker.com/episode/ep-68-6-ways-to-use-ai-to-improve-your-marketing-campaings--57363668
But many businesses are using AI.

It helps us save time, and become more effective and efficient.

AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively.

So, join me today as I outline my six ways to use AI to improve your marketing campaigns.

Here are the highlights:
(1:11) Using AI for personalised marketing
(2:38) Chatbots and virtual assistants in customer service
(6:36) Using AI for content creation
(7:55) AI in marketing and social media monitoring

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/57363668Tue, 24 Oct 2023 08:46:40 +0000Dawn McGruer FRSA FCIMArtificial Intelligence is part of our day-to-day lives. But many businesses are using AI. It helps us save time, and become more effective and efficient. AI algorithms can identify patterns and trends, helping us to make data-driven decisions,...
But many businesses are using AI.

It helps us save time, and become more effective and efficient.

AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively.

So, join me today as I outline my six ways to use AI to improve your marketing campaigns.

Here are the highlights:
(1:11) Using AI for personalised marketing
(2:38) Chatbots and virtual assistants in customer service
(6:36) Using AI for content creation
(7:55) AI in marketing and social media monitoring

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>665falsefullhttps://www.spreaker.com/episode/ep-67-unlocking-the-secrets-to-generating-every-100k-for-your-business-through-marketing--57058730
Things like market research, defining your target audience and developing a unique value proposition are all crucial.

And sometimes these things can be overlooked.

But digital marketing is dynamic.

We must be dynamic and responsive too.

So, join me as we unlock the secrets to generating every £100k for your business through marketing.

Here are the highlights:
(1:03) Unique value proposition
(2:35) Crafting a compelling brand story
(4:14) Marketing for business growth
(8:17) Staying motivated and dedicated

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/57058730Wed, 04 Oct 2023 23:30:02 +0000Dawn McGruer FRSA FCIMToday we're going on a journey towards unlocking the full potential of your marketing efforts. Things like market research, defining your target audience and developing a unique value proposition are all crucial. And sometimes these things can be...
Things like market research, defining your target audience and developing a unique value proposition are all crucial.

And sometimes these things can be overlooked.

But digital marketing is dynamic.

We must be dynamic and responsive too.

So, join me as we unlock the secrets to generating every £100k for your business through marketing.

Here are the highlights:
(1:03) Unique value proposition
(2:35) Crafting a compelling brand story
(4:14) Marketing for business growth
(8:17) Staying motivated and dedicated

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>575falsefullhttps://www.spreaker.com/episode/ep-66-why-your-business-model-is-more-important-than-your-marketing--56868099
You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing?

Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies.

They overlook their business model.

But your business model is the foundation of everything.

So, join me today to find out why.

Here are the highlights:
(1:18) Business model trumps marketing
(4:16) Sales funnel optimization
(7:12) Marketing alignment for customer success
(10:06) Business models and marketing strategies

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/56868099Wed, 20 Sep 2023 23:30:02 +0000Dawn McGruer FRSA FCIMWhy is your business model more important than your marketing? You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing? Well, many entrepreneurs and business owners get caught...
You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing?

Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies.

They overlook their business model.

But your business model is the foundation of everything.

So, join me today to find out why.

Here are the highlights:
(1:18) Business model trumps marketing
(4:16) Sales funnel optimization
(7:12) Marketing alignment for customer success
(10:06) Business models and marketing strategies

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>810falsefullhttps://www.spreaker.com/episode/ep-65-accelerate-your-success-using-neuroplasticity-principles--56777674
I’m touching on things like having a growth mindset and a positive outlook on life.

Most importantly, I’m outlining the principles of neuroplasticity.

Join me today to understand how you can relate those principles to your life and business to accelerate success.

Here are the highlights:
(2:37) Changing habits
(6:52) Mental fitness
(11:03) Success barriers
(14:46) Achieving goals

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/56777674Tue, 12 Sep 2023 15:48:50 +0000Dawn McGruer FRSA FCIMToday we’re discussing neuroplasticity. I’m touching on things like having a growth mindset and a positive outlook on life. Most importantly, I’m outlining the principles of neuroplasticity. Join me today to understand how you can relate those...
I’m touching on things like having a growth mindset and a positive outlook on life.

Most importantly, I’m outlining the principles of neuroplasticity.

Join me today to understand how you can relate those principles to your life and business to accelerate success.

Here are the highlights:
(2:37) Changing habits
(6:52) Mental fitness
(11:03) Success barriers
(14:46) Achieving goals

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>1125falsefullhttps://www.spreaker.com/episode/ep-64-digital-marketing-trends-skills-you-need-to-know-about-in-2023-ec-mixed--56569719In this episode, we're talking all about key digital marketing trends and essential skills for 2023.

We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms.

Curious about the real deal behind influencer numbers?

We debunk the world of vanity metrics and stress the importance of authentic engagement.

So let's future-proof your marketing game together.

Here are the highlights:

(3:56) The importance of personalisation and personalised marketing.
(4:40) The importance of building an authentic audience
(9:30) AI and automation are transforming the world of digital marketing.
(13:42) The digital marketing skills that professionals need.

Connect with Dawn:

Visit our Website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book

Join the Facebook Group -

Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/56569719Wed, 23 Aug 2023 23:30:02 +0000Dawn McGruer FRSA FCIMIn this episode, we're talking all about key digital marketing trends and essential skills for 2023. We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms. Curious about the real...In this episode, we're talking all about key digital marketing trends and essential skills for 2023.

We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms.

Curious about the real deal behind influencer numbers?

We debunk the world of vanity metrics and stress the importance of authentic engagement.

So let's future-proof your marketing game together.

Here are the highlights:

(3:56) The importance of personalisation and personalised marketing.
(4:40) The importance of building an authentic audience
(9:30) AI and automation are transforming the world of digital marketing.
(13:42) The digital marketing skills that professionals need.

Connect with Dawn:

Visit our Website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book

Join the Facebook Group -

Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>1483false64fullhttps://www.spreaker.com/episode/ep-63-7-steps-to-monetise-your-marketing-skills-as-a-business--56417036
We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start.

In this episode, we’re going to be looking at seven steps to monetise your marketing skills!


Here are the highlights:
(02:51) Having the correct training
(04:30) Build your networks
(09:16) Sales page
(10:59) High quality work

Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
]]>https://api.spreaker.com/episode/56417036Wed, 09 Aug 2023 20:51:31 +0000Dawn McGruer FRSA FCIMWe all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start. In this episode, we’re going to be looking at seven steps to monetise your marketing skills! Here are the...
We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start.

In this episode, we’re going to be looking at seven steps to monetise your marketing skills!


Here are the highlights:
(02:51) Having the correct training
(04:30) Build your networks
(09:16) Sales page
(10:59) High quality work

Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
]]>872false63fullhttps://www.spreaker.com/episode/ep-62-using-online-marketing-tactics-to-convert-more-clients--56226154We've seen enhancements with AI.
We've seen changes in social media.
We've got new platforms coming out every year.
And it feels like the pace of digital marketing is impossible to keep up with.
So, how do we make more money and convert more clients?
Join me as I break down my top five best ways of creating a sales system and a method.


Here are the highlights:
(02:05) An irresistible offer
(4:00) Reducing friction
(8:23) Social media
(10:40) Simple checkouts
(12:43) Accelerating success

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/56226154Wed, 26 Jul 2023 23:30:02 +0000Dawn McGruer FRSA FCIMThe online space is continuously evolving. We've seen enhancements with AI. We've seen changes in social media. We've got new platforms coming out every year. And it feels like the pace of digital marketing is impossible to keep up with. So, how do...We've seen enhancements with AI.
We've seen changes in social media.
We've got new platforms coming out every year.
And it feels like the pace of digital marketing is impossible to keep up with.
So, how do we make more money and convert more clients?
Join me as I break down my top five best ways of creating a sales system and a method.


Here are the highlights:
(02:05) An irresistible offer
(4:00) Reducing friction
(8:23) Social media
(10:40) Simple checkouts
(12:43) Accelerating success

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter - https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>856falsefullhttps://www.spreaker.com/episode/ep-61-how-businesses-are-using-artificial-intelligence-in-2023--56071664Interestingly, most business owners think AI will be a positive thing.
They believe chat GBT will help their business.
So today, I want to fill in some of the blanks.
Join me as I discuss where AI can be utilised for positivity.

Here are the highlights:
(2:29) Businesses and AI
(5:34) Content creation
(7:28) Getting weaponized
(9:35) AI and customers
(11:01) We’re more important

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/56071664Wed, 12 Jul 2023 23:30:02 +0000Dawn McGruer FRSA FCIMThere’s a lot of talk right now about how AI will be used. Interestingly, most business owners think AI will be a positive thing. They believe chat GBT will help their business. So today, I want to fill in some of the blanks. Join me as I discuss...Interestingly, most business owners think AI will be a positive thing.
They believe chat GBT will help their business.
So today, I want to fill in some of the blanks.
Join me as I discuss where AI can be utilised for positivity.

Here are the highlights:
(2:29) Businesses and AI
(5:34) Content creation
(7:28) Getting weaponized
(9:35) AI and customers
(11:01) We’re more important

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>736falsefullhttps://www.spreaker.com/episode/ep-60-how-to-build-a-successful-digital-agency--55403446
So, this is a great time to talk about success.

When I started my agency at 21, I was full of excitement.

But, little did I know that it was going to be such a wobbly road to success.

So, join me today to hear about my experience and how you can build a successful digital agency.

Here are the highlights:
(0:54) The wobbly road
(5:52) Business foundations
(11:01) Pricing and pitching
(16:41) The ultimate toolkit
(20:55) Your support team

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/55403446Wed, 28 Jun 2023 23:30:02 +0000Dawn McGruer FRSA FCIMThis week, we’re celebrating our digital marketing agency's 23rd anniversary. So, this is a great time to talk about success. When I started my agency at 21, I was full of excitement. But, little did I know that it was going to be such a wobbly...
So, this is a great time to talk about success.

When I started my agency at 21, I was full of excitement.

But, little did I know that it was going to be such a wobbly road to success.

So, join me today to hear about my experience and how you can build a successful digital agency.

Here are the highlights:
(0:54) The wobbly road
(5:52) Business foundations
(11:01) Pricing and pitching
(16:41) The ultimate toolkit
(20:55) Your support team

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>1519falsefullhttps://www.spreaker.com/episode/ep-59-the-truth-about-how-to-sell-online--54388248
In this fast-moving digital arena, there are constantly new tools.

It’s overwhelming.

There are so many channels and places to market our businesses.

So, what is the truth about how to sell online? Join me for this episode to find out.

Here are the highlights:
(1:28) A place for AI
(4:31) Word of mouth
(9:23) Masterclasses sell
(12:24) Digital marketer
(14:47) Buying the book

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/54388248Wed, 14 Jun 2023 23:30:02 +0000Dawn McGruer FRSA FCIMToday we’re discussing the truth about how to sell online. In this fast-moving digital arena, there are constantly new tools. It’s overwhelming. There are so many channels and places to market our businesses. So, what is the truth about how to...
In this fast-moving digital arena, there are constantly new tools.

It’s overwhelming.

There are so many channels and places to market our businesses.

So, what is the truth about how to sell online? Join me for this episode to find out.

Here are the highlights:
(1:28) A place for AI
(4:31) Word of mouth
(9:23) Masterclasses sell
(12:24) Digital marketer
(14:47) Buying the book

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>1044falsefullhttps://www.spreaker.com/episode/ep-58-5-ways-to-know-if-your-marketing-is-working--54052012
There’s a new tool every day.

So, why do we keep building huge to-do lists?

In today’s podcast, we’re asking ourselves what’s working and what isn’t.

So, join me as I bring you five ways to know how effective your marketing really is.

Here are the highlights:
(1:35) Good or bad results?
(6:20) Realistic goals
(8:09) The ripple effect
(12:08) 2023 marketing manager
(13:58) Reaching out]]>https://api.spreaker.com/episode/54052012Wed, 31 May 2023 23:30:02 +0000Dawn McGruer FRSA FCIMThe world of digital marketing is ever-evolving. There’s a new tool every day. So, why do we keep building huge to-do lists? In today’s podcast, we’re asking ourselves what’s working and what isn’t. So, join me as I bring you five ways to know...
There’s a new tool every day.

So, why do we keep building huge to-do lists?

In today’s podcast, we’re asking ourselves what’s working and what isn’t.

So, join me as I bring you five ways to know how effective your marketing really is.

Here are the highlights:
(1:35) Good or bad results?
(6:20) Realistic goals
(8:09) The ripple effect
(12:08) 2023 marketing manager
(13:58) Reaching out]]>929falsefullhttps://www.spreaker.com/episode/ep-57-best-ways-to-generate-leads-in-2023--53905964
Attracting your ideal clients.

We're all in business to drive revenue and succeed with a profitable, sustainable business.

But very few people are booked out right now.

So, what does this tell me?

The most important foundation of the business hasn't had enough attention.

So, join me today to hear my best ways to generate leads in 2023.

Here are the highlights:
(2:02) Your best goals
(5:56) Marketing at purchase
(7:37) What can I do?
(12:28) Ready to invest
(15:03) Getting more leads]]>https://api.spreaker.com/episode/53905964Wed, 17 May 2023 23:30:02 +0000Dawn McGruer FRSA FCIMThe focus of today's episode is lead magnets. Attracting your ideal clients. We're all in business to drive revenue and succeed with a profitable, sustainable business. But very few people are booked out right now. So, what does this tell me?...
Attracting your ideal clients.

We're all in business to drive revenue and succeed with a profitable, sustainable business.

But very few people are booked out right now.

So, what does this tell me?

The most important foundation of the business hasn't had enough attention.

So, join me today to hear my best ways to generate leads in 2023.

Here are the highlights:
(2:02) Your best goals
(5:56) Marketing at purchase
(7:37) What can I do?
(12:28) Ready to invest
(15:03) Getting more leads]]>1038falsefullhttps://www.spreaker.com/episode/ep-56-how-to-cause-a-ripple-effect-with-your-marketing--53732758
I share insights on how to leverage social media, email marketing, and other digital platforms to amplify your content and reach a wider audience.

Here are the highlights:

(02:13) Building a strong steady sales pipeline
(04:51) Finding that hook
(06:48) My Ideal client
(08:48) Whats the cheapest way?


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
]]>https://api.spreaker.com/episode/53732758Wed, 03 May 2023 19:39:01 +0000Dawn McGruer FRSA FCIMIn this episode we dive into the topic of content marketing and how it can be used to create a ripple effect in your marketing strategy. I share insights on how to leverage social media, email marketing, and other digital platforms to amplify your...
I share insights on how to leverage social media, email marketing, and other digital platforms to amplify your content and reach a wider audience.

Here are the highlights:

(02:13) Building a strong steady sales pipeline
(04:51) Finding that hook
(06:48) My Ideal client
(08:48) Whats the cheapest way?


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/
]]>650false56fullhttps://www.spreaker.com/episode/ep-55-creating-persuasive-presentations--53580986
This is often where marketers struggle.

We're kind human beings.

We want to give so much value.

But the trap with this is we start to over give.

There is a distinct difference between a paid course, workshop or programme and a free masterclass.

So, join me today as I bring you my tips on how to create a persuasive presentation.


Here are the highlights:
(0:43) Paid vs free masterclasses
(2:26) Other people’s time
(4:16) Delivering on super-speed
(8:42) Visualise the future
(12:40) The golden 15 minutes

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today- https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/53580986Wed, 19 Apr 2023 23:30:01 +0000Dawn McGruer FRSA FCIMToday’s episode is all about persuasive presentations. This is often where marketers struggle. We're kind human beings. We want to give so much value. But the trap with this is we start to over give. There is a distinct difference...
This is often where marketers struggle.

We're kind human beings.

We want to give so much value.

But the trap with this is we start to over give.

There is a distinct difference between a paid course, workshop or programme and a free masterclass.

So, join me today as I bring you my tips on how to create a persuasive presentation.


Here are the highlights:
(0:43) Paid vs free masterclasses
(2:26) Other people’s time
(4:16) Delivering on super-speed
(8:42) Visualise the future
(12:40) The golden 15 minutes

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today- https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>840falsefullhttps://www.spreaker.com/episode/ep-54-how-to-generate-leads-from-webinars--53451876
This is something I have been doing for many, many years.

And in 2023, you have choices.

You can host a webinar live.

You can make it look like it’s live.

Or, you can have it running on Evergreen.

In this episode, I'm bringing you the steps we use to generate a large number of leads and sales every day.

So, join me today to find out more.

Here are the highlights:
(1:28) Getting more leads from webinars
(3:25) The first step
(7:13) Getting a clear picture
(10:34) Making those decisions
(12:24) Your ideal audience
(16:47) Converting leads into sales

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/53451876Wed, 05 Apr 2023 23:30:02 +0000Dawn McGruer FRSA FCIMGenerating leads and sales from webinars. This is something I have been doing for many, many years. And in 2023, you have choices. You can host a webinar live. You can make it look like it’s live. Or, you can have it running on...
This is something I have been doing for many, many years.

And in 2023, you have choices.

You can host a webinar live.

You can make it look like it’s live.

Or, you can have it running on Evergreen.

In this episode, I'm bringing you the steps we use to generate a large number of leads and sales every day.

So, join me today to find out more.

Here are the highlights:
(1:28) Getting more leads from webinars
(3:25) The first step
(7:13) Getting a clear picture
(10:34) Making those decisions
(12:24) Your ideal audience
(16:47) Converting leads into sales

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>1155falsefullhttps://www.spreaker.com/episode/ep-53-your-6-step-strategy-to-get-more-leads-clients--53284562
It's what all marketers strive for.

It’s how to generate leads and clients.

Today, I’m bringing you my six-step strategy.

And highlighting some of the pitfalls that I see people make.

So, join me as I bring you my tips on generating leads that turn into profitable clients.

Here are the highlights
(2:46) Why it’s essential
(4:38) Who are you marketing towards?
(6:24) Grabbing attention
(10:39) Pushing to the next level
(12:30) Automatic touchpoints

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/53284562Thu, 23 Mar 2023 00:30:01 +0000Dawn McGruer FRSA FCIMToday’s topic is pretty much what makes a business tick. It's what all marketers strive for. It’s how to generate leads and clients. Today, I’m bringing you my six-step strategy. And highlighting some of the pitfalls that I see people make....
It's what all marketers strive for.

It’s how to generate leads and clients.

Today, I’m bringing you my six-step strategy.

And highlighting some of the pitfalls that I see people make.

So, join me as I bring you my tips on generating leads that turn into profitable clients.

Here are the highlights
(2:46) Why it’s essential
(4:38) Who are you marketing towards?
(6:24) Grabbing attention
(10:39) Pushing to the next level
(12:30) Automatic touchpoints

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>1014false53fullhttps://www.spreaker.com/episode/ep-52-the-perfect-social-media-strategy--53146923But what do I mean by perfect?
Well, it's slightly ironic because I don't truly believe there is a perfect strategy.
You need to be dynamic.
So how do we solve this?
Join me today to find out as I bring you my tips on getting your perfect social media strategy.


Here are the highlights
(2:38) The goal of social media
(4:15) Social media is a tool
(5:30) Consistency and showing up
(8:42) Reviewing your strategy


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>https://api.spreaker.com/episode/53146923Fri, 10 Mar 2023 00:30:02 +0000Dawn McGruer FRSA FCIMThis week, we’re talking about the perfect social media strategy. But what do I mean by perfect? Well, it's slightly ironic because I don't truly believe there is a perfect strategy. You need to be dynamic. So how do we solve this? Join me...But what do I mean by perfect?
Well, it's slightly ironic because I don't truly believe there is a perfect strategy.
You need to be dynamic.
So how do we solve this?
Join me today to find out as I bring you my tips on getting your perfect social media strategy.


Here are the highlights
(2:38) The goal of social media
(4:15) Social media is a tool
(5:30) Consistency and showing up
(8:42) Reviewing your strategy


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/ ]]>592falsefullhttps://www.spreaker.com/episode/ep-51-a-day-in-the-life-of-a-digital-marketer--52811333
In this episode, I give you insight into the day in the life of a digital marketer and address what you should be doing, as a modern day marketer.

Here are the highlights
(2:25) Make social media your number one priority
(9:10) Optimising is key
(12:24) Create content people want

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book

Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/52811333Thu, 23 Feb 2023 01:00:02 +0000Dawn McGruer FRSA FCIMI see people with HUGE traditional marketing to do lists but they often are missing the out the most important marketings tools. In this episode, I give you insight into the day in the life of a digital marketer and address what you should be doing,...
In this episode, I give you insight into the day in the life of a digital marketer and address what you should be doing, as a modern day marketer.

Here are the highlights
(2:25) Make social media your number one priority
(9:10) Optimising is key
(12:24) Create content people want

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/

Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book

Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>1051digital,life,marketer,marketingfalse51fullhttps://www.spreaker.com/episode/ep-50-8-mistakes-never-to-make-in-your-marketing--52660911They ask: How do I get visible? How do I get clients fast?
Everybody wants to be able to reach and attract more customers.
However, today, this podcast is centred on all the things not to do.
So, if there's nothing else that you do today in the world of marketing, make this the most important.
Grab a pen and paper as I give you my eight mistakes never to make in your marketing.

Here are the highlights
(2:14) Being clear
(5:00) The world of SEO
(7:09) Keep it fun
(10:53) A profit driver, not a drain
(12:52) Don’t wing it

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/52660911Thu, 09 Feb 2023 00:30:01 +0000Dawn McGruer FRSA FCIMMany businesses want to grow. They ask: How do I get visible? How do I get clients fast? Everybody wants to be able to reach and attract more customers. However, today, this podcast is centred on all the things not to do. So, if there's nothing...They ask: How do I get visible? How do I get clients fast?
Everybody wants to be able to reach and attract more customers.
However, today, this podcast is centred on all the things not to do.
So, if there's nothing else that you do today in the world of marketing, make this the most important.
Grab a pen and paper as I give you my eight mistakes never to make in your marketing.

Here are the highlights
(2:14) Being clear
(5:00) The world of SEO
(7:09) Keep it fun
(10:53) A profit driver, not a drain
(12:52) Don’t wing it

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn: Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>9208,attract,customers,driver,marketing,profit,seo,tips,tricksfalse50fullhttps://www.spreaker.com/episode/ep-49-four-best-marketing-tactics-to-grow-your-business--52538864
What are the top ways of using marketing in your business?
How do you create an ecosystem within your business?

What are the things that need to be focused on every single day?
You don’t want to be a busy marketer; you want to be a smart marketer.


So, join me today as we delve into focusing on the small and steady steps to build big results.

Here are the highlights
(02:15) Growing quickly
(04:50) Measuring success
(08:24) Achieving activity
(13:30) Knowing your audience

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
See our available resources:
https://www.digitalandsocialmediaacademy.com/resources/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


]]>https://api.spreaker.com/episode/52538864Thu, 26 Jan 2023 01:00:01 +0000Dawn McGruer FRSA FCIMToday we are talking about the biggest drivers of growth. What are the top ways of using marketing in your business? How do you create an ecosystem within your business? What are the things that need to be focused on every single day? You don’t...
What are the top ways of using marketing in your business?
How do you create an ecosystem within your business?

What are the things that need to be focused on every single day?
You don’t want to be a busy marketer; you want to be a smart marketer.


So, join me today as we delve into focusing on the small and steady steps to build big results.

Here are the highlights
(02:15) Growing quickly
(04:50) Measuring success
(08:24) Achieving activity
(13:30) Knowing your audience

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/
See our available resources:
https://www.digitalandsocialmediaacademy.com/resources/

Connect with Dawn:
Visit our website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


]]>963falsefullhttps://www.spreaker.com/episode/ep-48-the-one-thing-every-marketer-should-know--51982332
Targeting an audience is something key in the marketing world and I believe it makes all the difference in your success as a marketer. Instead of focusing on a niche topic, zone your focus in on the person you are marketing to as an individual!


Here are the highlights:

(01:37) Target Audience
(05:20) My book
(07:46) Demographics
(10:13) The benefits






Book Link
https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


This Podcast Proudly Produced by the Podcast Boutique
https://www.thepodcastboutique.com/]]>https://api.spreaker.com/episode/51982332Thu, 24 Nov 2022 02:00:02 +0000Dawn McGruer FRSA FCIMToday’s episode is going to be about the one thing that I believe every marketer should know - and how not to lose sight of this. Targeting an audience is something key in the marketing world and I believe it makes all the difference in your...
Targeting an audience is something key in the marketing world and I believe it makes all the difference in your success as a marketer. Instead of focusing on a niche topic, zone your focus in on the person you are marketing to as an individual!


Here are the highlights:

(01:37) Target Audience
(05:20) My book
(07:46) Demographics
(10:13) The benefits






Book Link
https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


This Podcast Proudly Produced by the Podcast Boutique
https://www.thepodcastboutique.com/]]>703false48fullhttps://www.spreaker.com/episode/ep-47-four-ways-to-get-more-clients-for-your-business--51836738
I have 4 ways to help get you more clients onboard that make it super simple for them to want to sign up and get your product or services.

They are tried and tested - and they worked for me and will work for you too!





Here are the highlights:
01:57) Switch things up a little
(04:54) Building momentum
(06:26) Social Media
(08:54) A solid call to action
(10:35) Remember they are people
(12:01) Decluttering



Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


Proudly Produced by the Podcast Boutique]]>https://api.spreaker.com/episode/51836738Thu, 10 Nov 2022 01:00:02 +0000Dawn McGruer FRSA FCIMToday I am going to be talking about how to get more clients for your business. I have 4 ways to help get you more clients onboard that make it super simple for them to want to sign up and get your product or services. They are tried and tested...
I have 4 ways to help get you more clients onboard that make it super simple for them to want to sign up and get your product or services.

They are tried and tested - and they worked for me and will work for you too!





Here are the highlights:
01:57) Switch things up a little
(04:54) Building momentum
(06:26) Social Media
(08:54) A solid call to action
(10:35) Remember they are people
(12:01) Decluttering



Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


Proudly Produced by the Podcast Boutique]]>1206false47fullhttps://www.spreaker.com/episode/how-to-generate-leads-on-social-media-with-mat-wilson--51643749
In today’s episode I’m joined by Mat Wilson, the founder of Einstein Marketer and fellow lover of online marketing.
Today, we’re going to talk about all things business growth, including using paid ads, Facebook and Youtube.

We also discuss Mat’s journey to success, and how he founded his business and it’s ups and downs.

Here are the highlights:
(00:55) Mat’s Business
(02:13) Leads
(05:29) Facebook
(08:14) Best Performing Campaign
(09:26) Eco Funding Solutions
(13:20) Speakers
(22:01) Lead Magnets


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


This Podcast Proudly Produced by the Podcast Boutique
www.thepodcastboutique.com]]>https://api.spreaker.com/episode/51643749Tue, 25 Oct 2022 00:15:02 +0000Dawn McGruer FRSA FCIMEp 46 - How To Generate Leads on Social Media with Mat Wilson In today’s episode I’m joined by Mat Wilson, the founder of Einstein Marketer and fellow lover of online marketing. Today, we’re going to talk about all things business growth,...
In today’s episode I’m joined by Mat Wilson, the founder of Einstein Marketer and fellow lover of online marketing.
Today, we’re going to talk about all things business growth, including using paid ads, Facebook and Youtube.

We also discuss Mat’s journey to success, and how he founded his business and it’s ups and downs.

Here are the highlights:
(00:55) Mat’s Business
(02:13) Leads
(05:29) Facebook
(08:14) Best Performing Campaign
(09:26) Eco Funding Solutions
(13:20) Speakers
(22:01) Lead Magnets


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


This Podcast Proudly Produced by the Podcast Boutique
www.thepodcastboutique.com]]>1724ads,digital,einstein,facebook,generate,leads,marketing,mat,wilsonfalse46fullhttps://www.spreaker.com/episode/8-powerful-ways-to-market-your-business-online--51498318
I have worked in online marketing since the early days of the internet. I have seen it develop from a simple communication tool into the powerful presence in our lives that it has become today.


In this episode I talk about the eight powerful ways in which to market your business online.
Even though the internet has been around for well over twenty years, there are still some people who don’t use it as a legitimate tool within their business, most of the time struggling with how to correctly utilize it as a marketing format.

In this episode I give all my tips and tricks on how to correctly use the internet to grow your business!

Here are the highlights:
(01:32) Grab Yourself a Copy Of The Book
(04:35) Search
(06:33) Social Media
(10:10) Having a powerful network
(10:33) Sponsorships
(14:02) Masterclass

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


Produced by the Podcast Boutique]]>https://api.spreaker.com/episode/51498318Tue, 11 Oct 2022 01:00:01 +0000Dawn McGruer FRSA FCIMEpisode 45 - 8 Powerful Ways to Market Your Business Online I have worked in online marketing since the early days of the internet. I have seen it develop from a simple communication tool into the powerful presence in our lives that it has become...
I have worked in online marketing since the early days of the internet. I have seen it develop from a simple communication tool into the powerful presence in our lives that it has become today.


In this episode I talk about the eight powerful ways in which to market your business online.
Even though the internet has been around for well over twenty years, there are still some people who don’t use it as a legitimate tool within their business, most of the time struggling with how to correctly utilize it as a marketing format.

In this episode I give all my tips and tricks on how to correctly use the internet to grow your business!

Here are the highlights:
(01:32) Grab Yourself a Copy Of The Book
(04:35) Search
(06:33) Social Media
(10:10) Having a powerful network
(10:33) Sponsorships
(14:02) Masterclass

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


Produced by the Podcast Boutique]]>956business,client,consort,dawn,digital,entrepreneur,internet,marketing,masterclass,online,socialfalsefullhttps://www.spreaker.com/episode/the-most-important-aspect-of-a-marketing-strategy--51330828
Here are the highlights:
(02:02) If you visualise your client you are marketing to a human being
(03:38) Research what makes us different from our competitors
(05:20) When we talk about our products we talk to the individual
(06:52) Understand your audience’s goals and values
(07:32) Understand their sources of information
(07:49) Think about the demographics
(09:04) Align to your client’s pain points
(09:51) Sales objections


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


Produced by the Podcast Boutique]]>https://api.spreaker.com/episode/51330828Mon, 26 Sep 2022 23:30:02 +0000Dawn McGruer FRSA FCIMThis week, we're going to cover the most important aspect of your marketing strategy. Now, what is that? Well, the number one part of any strategy that I create is about knowing your customers. And what I mean by that is there are five steps to...
Here are the highlights:
(02:02) If you visualise your client you are marketing to a human being
(03:38) Research what makes us different from our competitors
(05:20) When we talk about our products we talk to the individual
(06:52) Understand your audience’s goals and values
(07:32) Understand their sources of information
(07:49) Think about the demographics
(09:04) Align to your client’s pain points
(09:51) Sales objections


Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/


Produced by the Podcast Boutique]]>796avatar,business,client,consort,dawn,digital,entrepreneur,marketing,mcgruer,strategyfalsefullhttps://www.spreaker.com/episode/how-i-got-over-30k-linkedin-followers--51162136
LinkedIn, in my opinion, has always been the most misunderstood and underleveraged networking platform, and what I want to do today is chart out how I got 30,000 connections and followers. I want to show you the process of exactly what I did because it is the question I am asked the most.

Here are the highlights:
(02:25) I focused on LinkedIn as my key platform
(03:30) Go live
(05:28) Post consistently
(06:17) Share valuable content
(07:06) Use story-based emotional content
(07:59) Actually engage with people
(10:08) I didn’t build my network overnight

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Produced by the Podcast Boutique]]>https://api.spreaker.com/episode/51162136Mon, 12 Sep 2022 23:30:01 +0000Dawn McGruer FRSA FCIMThis week, I’m going to show you how I got over 30,000 followers on LinkedIn. Now, I started my academy back in 2005, and since then we have trained and certified over 30,000 clients. That is an amazing achievement, but I've been working in the world...
LinkedIn, in my opinion, has always been the most misunderstood and underleveraged networking platform, and what I want to do today is chart out how I got 30,000 connections and followers. I want to show you the process of exactly what I did because it is the question I am asked the most.

Here are the highlights:
(02:25) I focused on LinkedIn as my key platform
(03:30) Go live
(05:28) Post consistently
(06:17) Share valuable content
(07:06) Use story-based emotional content
(07:59) Actually engage with people
(10:08) I didn’t build my network overnight

Register for the 8 Powerful Ways to Market Your Business Masterclass: https://www.digitalandsocialmediaacademy.com/8-powerful-ways-registration/

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/

Produced by the Podcast Boutique]]>80630k,connections,dawn,digital,followers,linkedin,marketing,mcgruer,media,socialfalsefullhttps://www.spreaker.com/episode/the-3-rules-to-success--51015561
Here are the highlights:
(02:52) When I started my own business at 21 I really struggled
(04:52) Every business needs customers
(09:18) Consistency
(12:04) The third and mighty rule of success is cash
(14:10) When you hone in on these rules you make better marketing decisions


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/51015561Mon, 29 Aug 2022 23:30:02 +0000Dawn McGruer FRSA FCIMIn this episode, I'm going to talk about the three rules to success; customers, consistency and cash. As marketers or business owners, it's really important to understand what it is in business that allows it to be successful, sustainable, profitable...
Here are the highlights:
(02:52) When I started my own business at 21 I really struggled
(04:52) Every business needs customers
(09:18) Consistency
(12:04) The third and mighty rule of success is cash
(14:10) When you hone in on these rules you make better marketing decisions


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>1063business,cash,consistency,consort,customers,dawn,entrepreneur,mcgruer,successfalsefullhttps://www.spreaker.com/episode/the-3-core-pillars-of-a-successful-business--50886339

Here are the highlights:
(01:04) 3 Core Elements
(02:51) Customers
(07:22) Word of mouth
(10:30) Overwhelm in business

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/50886339Mon, 15 Aug 2022 23:30:02 +0000Dawn McGruer FRSA FCIMEach time I talk to a new client, they all have the same goals. They want more customers and more profit in their business. In this episode I discuss the three core elements that are essential in business today to help with these goals. Here are...

Here are the highlights:
(01:04) 3 Core Elements
(02:51) Customers
(07:22) Word of mouth
(10:30) Overwhelm in business

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>769falsefullhttps://www.spreaker.com/episode/why-no-business-or-plan-is-perfect--50782670

Here are the highlights:
(00:46) Setting yourself up for disappointment
(03:13) Embrace imperfect action
(05:56) Taking a dynamic approach to your business
(10:19) Tactics and training


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/50782670Mon, 01 Aug 2022 23:30:01 +0000Dawn McGruer FRSA FCIMWhen I started my business back in 2005, we made a plan to achieve all of this great things, but when it came to putting this business plan into action we realised we didn’t have the resources or the capacity to do everything. What we soon understood...

Here are the highlights:
(00:46) Setting yourself up for disappointment
(03:13) Embrace imperfect action
(05:56) Taking a dynamic approach to your business
(10:19) Tactics and training


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>818falsefullhttps://www.spreaker.com/episode/how-to-get-visible-and-get-more-clients--50568923

Here are the highlights:
(01:22) My clients all have one thing in common…
(03:33) We’re in a field of acquisition
(06:21) Getting more of the people you already have
(09:26) CThe value of cross-selling and upselling
(12:19) Where are your leads coming from right now?


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/50568923Mon, 18 Jul 2022 23:30:02 +0000Dawn McGruer FRSA FCIMI’m going to dispel a myth for you - increasing the size of your follower count or mailing list does not guarantee more clients. So if you are putting all of your energy into growing your audience, how do you know all of those are your target...

Here are the highlights:
(01:22) My clients all have one thing in common…
(03:33) We’re in a field of acquisition
(06:21) Getting more of the people you already have
(09:26) CThe value of cross-selling and upselling
(12:19) Where are your leads coming from right now?


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>896brand,business,client,digital,entrepreneur,growth,how,marketing;,social,strategy,visibilityfalsefullhttps://www.spreaker.com/episode/why-your-marketing-isn-t-making-you-money--50404727

Here are the highlights:
(03:21) Marketing plans fail because businesses focus on the wrong area
(04:15) Content creation has to be aligned with your business goals
(05:51) Look at the feature versus the benefit
(08:45) You have to build a pipeline
(10:06) How are people converting?
(13:10) You need to think about where you are getting leads and clients from right now


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/50404727Mon, 04 Jul 2022 23:30:02 +0000Dawn McGruer FRSA FCIMIn this episode, we are going to be looking at why your marketing isn't making you money. Now, I published my book back in 2019, Dynamic Digital Marketing, and it still continues to be a huge driver into my business. This podcast started in 2018 and...

Here are the highlights:
(03:21) Marketing plans fail because businesses focus on the wrong area
(04:15) Content creation has to be aligned with your business goals
(05:51) Look at the feature versus the benefit
(08:45) You have to build a pipeline
(10:06) How are people converting?
(13:10) You need to think about where you are getting leads and clients from right now


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>996business,consort,dawn,digital,dynamic,entrepreneur,markeing,mcgruer,success,visibility,womenfalsefullhttps://www.spreaker.com/episode/how-to-use-hooks-to-drive-engagement-and-leads--50211495

Here are the highlights:
(01:03) What is a hook?
(02:38) We need to stop, refocus and think
(03:27) You need to create content that's aligned with your client's goals
(04:17) The three content pillars
(05:23) What do people want to know?
(06:26) If you’re not using the right hooks, then people won’t take notice

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/50211495Mon, 20 Jun 2022 23:30:02 +0000Dawn McGruer FRSA FCIMIn this episode, we are going to talk about hooking people into your content using standout titles. Now, hooks, for me, are totally underused I see so much content that I literally switch off. When we look at what gets really good engagement and what...

Here are the highlights:
(01:03) What is a hook?
(02:38) We need to stop, refocus and think
(03:27) You need to create content that's aligned with your client's goals
(04:17) The three content pillars
(05:23) What do people want to know?
(06:26) If you’re not using the right hooks, then people won’t take notice

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>500business,consort,dawn,digital,entrepreneur,hooks,marketing,mcgruer,media,social,successfalsefullhttps://www.spreaker.com/episode/are-you-monitoring-the-vital-signs-of-your-business--50087380
In this episode I briefly outline the few key things you need to monitor in order to effectively manage your business, and ensure it stays on track for success.


Here are the highlights:
(00:23) Are you monitoring the vital signs of your business?
(01:42) Leads and conversion rates
(04:03) Keeping your finger on the profit pulse
(06:45) A recap of the key things

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/50087380Mon, 06 Jun 2022 23:30:02 +0000Dawn McGruer FRSA FCIMAnalytics. KPIs. Metrics. These are all words that strike dread into many entrepreneurs, because even though they’re important, they often feel like a burden that distracts from the ‘real’ work.But here’s the secret: keeping your pulse on your...
In this episode I briefly outline the few key things you need to monitor in order to effectively manage your business, and ensure it stays on track for success.


Here are the highlights:
(00:23) Are you monitoring the vital signs of your business?
(01:42) Leads and conversion rates
(04:03) Keeping your finger on the profit pulse
(06:45) A recap of the key things

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>663falsefullhttps://www.spreaker.com/episode/how-to-make-a-million-with-your-online-business--49861131

Here are the highlights:
(01:35) The internet has broken down your barriers
(03:13) How long will it take?
(07:44) Using subscription-based models
(10:45) Reverse engineer your goals

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/49861131Mon, 23 May 2022 23:30:02 +0000Dawn McGruer FRSA FCIMEveryone knows starting a business is tough, but we forget that overnight successes are often years in the making. It takes the average self-made millionaire a whopping 32 years to get their fortune! However, the good news is there are ways to get...

Here are the highlights:
(01:35) The internet has broken down your barriers
(03:13) How long will it take?
(07:44) Using subscription-based models
(10:45) Reverse engineer your goals

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>921business,digital,entrepreneur,growth,marketing,media,sales,sme,socialfalsefullhttps://www.spreaker.com/episode/how-to-create-a-5-minute-digital-marketing-plan--49165271

Here are the highlights:
(01:24) Reach and brand awareness
(02:28) The funnel
(03:37) Look at your strategies
(05:30) Loyalty
(07:58) How do you optimize it once it’s working?
(09:37) Two-minute recap

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/49165271Mon, 28 Mar 2022 23:30:02 +0000Dawn McGruer FRSA FCIMIn this episode, we're going to cover something super simple, but super important, we're going to look at how to create a five-minute digital plan. If you've never done a plan, don't be frightened. You’ll just need to grab a piece of A4 paper and...

Here are the highlights:
(01:24) Reach and brand awareness
(02:28) The funnel
(03:37) Look at your strategies
(05:30) Loyalty
(07:58) How do you optimize it once it’s working?
(09:37) Two-minute recap

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>749business,consort,dawn,digital,entrepreneur,funnels,marketing,mcgruer,objectives,optimization,pipeline,plan,planning,strategies,success,womenfalsefullhttps://www.spreaker.com/episode/how-to-make-money-from-your-marketing--49002909

Here are the highlights:
(02:31) How does pipeline marketing work?
(04:11) You have to establish what you’re trying to achieve
(05:05) The Money Marketing Map
(10:22) The four key points we look at in business
(15:07) Share content that motivates people to enquire


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/49002909Tue, 15 Mar 2022 01:15:03 +0000Dawn McGruer FRSA FCIMIn this episode, we're going to talk about something really important, which centres around lead generation. Now, if you think about the biggest challenge in business, often it's not converting sales, but it's actually getting the leads into the...

Here are the highlights:
(02:31) How does pipeline marketing work?
(04:11) You have to establish what you’re trying to achieve
(05:05) The Money Marketing Map
(10:22) The four key points we look at in business
(15:07) Share content that motivates people to enquire


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>1003business,challenge,consort,content,dawn,digital,marketing,mcgruer,media,pipeline,social,success,womenfalsefullhttps://www.spreaker.com/episode/how-to-design-your-offer-ladder--48738456
One thing that often goes wrong is that people want to offer so much at the front end for free that people get so immersed in the freebies that it becomes a longer cycle to actually get someone to commit and to buy.

Here are the highlights:
(01:22) We look at the different stages of where people are in their lives and careers
(05:01) We created seven steps to digital marketing success
(18:06) We offer luxury retreats
(20:02) When you build your offer ladder build in incentives


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/48738456Tue, 01 Mar 2022 01:00:03 +0000Dawn McGruer FRSA FCIMIn this episode, we are going to look at how I designed my offer ladder. When we look at offer ladders, it's one of those topics that in business, I get asked a lot about. When you're starting out, when you're in a growth period, when you're scaling,...
One thing that often goes wrong is that people want to offer so much at the front end for free that people get so immersed in the freebies that it becomes a longer cycle to actually get someone to commit and to buy.

Here are the highlights:
(01:22) We look at the different stages of where people are in their lives and careers
(05:01) We created seven steps to digital marketing success
(18:06) We offer luxury retreats
(20:02) When you build your offer ladder build in incentives


Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
Join the Facebook Group -
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>1467academy,business,consort,dawn,digital,entrepreneur,ladder,marketing,mcgruer,media,offer,social,sucessfalsefullhttps://www.spreaker.com/episode/resources-to-learn-digital-marketing--48463563
Welcome to the second season of Digital Marketing Made Easy with Dawn McGruer. Listen and subscribe to the show now for the latest tips, techniques, tools, insights, and trends that are making the difference in digital right now.

We're going to be covering all aspects of online marketing from social media, to SEO, to video, to digital creative. You name it, we have you covered!

In this episode we are looking at some of the best resources to help you with your digital marketing strategy. These tools will help you manage your content and save time, but also help you research trends and really understand who you are speaking to AND what you should be saying.

If this isn’t enough, then head on over to our website - www.digitalandsocialmediaacademy.com - where you will find tons of free gifts and resources which you can use right now to help you build a successful digital marketing strategy. You will find step-by-step tactics and solutions to accelerate your digital marketing, career advice, tips on lead generation and the Ultimate Digital Marketing Guide which includes over 30 tutorial videos. We’re also accredited by The Chartered Institute of Marketing and so everything you find on our website is proven and current.


Here are the highlights:
(02:28) Accelerate your career in digital marketing
(05:28) Free stuff!
(07:51) Join our Facebook Group for tons of helpful content

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book/
Join the Facebook Group - https://business.facebook.com/businessconsortacademy
Follow us on Instagram - https://www.instagram.com/businessconsort/
Follow on Twitter- https://twitter.com/businessconsort
Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>https://api.spreaker.com/episode/48463563Tue, 01 Feb 2022 00:30:03 +0000Dawn McGruer FRSA FCIMWould you like to develop your digital marketing skills for free? Welcome to the second season of Digital Marketing Made Easy with Dawn McGruer. Listen and subscribe to the show now for the latest tips, techniques, tools, insights, and trends that...
Welcome to the second season of Digital Marketing Made Easy with Dawn McGruer. Listen and subscribe to the show now for the latest tips, techniques, tools, insights, and trends that are making the difference in digital right now.

We're going to be covering all aspects of online marketing from social media, to SEO, to video, to digital creative. You name it, we have you covered!

In this episode we are looking at some of the best resources to help you with your digital marketing strategy. These tools will help you manage your content and save time, but also help you research trends and really understand who you are speaking to AND what you should be saying.

If this isn’t enough, then head on over to our website - www.digitalandsocialmediaacademy.com - where you will find tons of free gifts and resources which you can use right now to help you build a successful digital marketing strategy. You will find step-by-step tactics and solutions to accelerate your digital marketing, career advice, tips on lead generation and the Ultimate Digital Marketing Guide which includes over 30 tutorial videos. We’re also accredited by The Chartered Institute of Marketing and so everything you find on our website is proven and current.


Here are the highlights:
(02:28) Accelerate your career in digital marketing
(05:28) Free stuff!
(07:51) Join our Facebook Group for tons of helpful content

Connect with Dawn:
Visit our Website - https://www.digitalandsocialmediaacademy.com/
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Connect on LinkedIn - https://www.linkedin.com/school/868404/]]>816falsefullhttps://www.spreaker.com/episode/30-30-day-digital-challenge-day-30-the-30-day-challenge-results--14498866https://api.spreaker.com/episode/14498866Wed, 11 Apr 2018 11:32:22 +0000Dawn McGruer FRSA FCIM821digital,marketingfalsefullhttps://www.spreaker.com/episode/29-30-day-digital-challenge-day-29-scaling-growing-your-business--14498867https://api.spreaker.com/episode/14498867Wed, 11 Apr 2018 11:31:49 +0000Dawn McGruer FRSA FCIM533digitalmarketingfalsefullhttps://www.spreaker.com/episode/28-30-day-challenge-day-28-reducing-costs-maximising-digital-profits--14498865https://api.spreaker.com/episode/14498865Wed, 11 Apr 2018 11:31:16 +0000Dawn McGruer FRSA FCIM758digital,marketingfalsefullhttps://www.spreaker.com/episode/27-30-day-challenge-day-27-turning-marketing-into-a-revenue-generator--14498863https://api.spreaker.com/episode/14498863Wed, 11 Apr 2018 11:30:50 +0000Dawn McGruer FRSA 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10:32:44 +0000Dawn McGruer FRSA FCIM807falsefullhttps://www.spreaker.com/episode/02-30-day-digital-challenge-day-2-10-tips-for-blogging--14498840https://api.spreaker.com/episode/14498840Wed, 11 Apr 2018 10:32:01 +0000Dawn McGruer FRSA FCIM473blogging,contentmarketing,digitalmarketingfalsefullhttps://www.spreaker.com/episode/01-30-day-digital-challenge-day-1-introduction--14498838https://api.spreaker.com/episode/14498838Mon, 09 Apr 2018 22:01:06 +0000Dawn McGruer FRSA FCIM30 Days of Digital Marketing Tips for real-world business marketing brought to you by award winning digital marketing speaker, author, consultant and trainer - Dawn McGruer from Business Consort596digitalmarketing,marketing,socialmediafalsefull