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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:media="http://search.yahoo.com/mrss/" version="2.0"><channel><title>TRENDS IN THE OVER 50s MARKET</title><link>https://www.spreaker.com/show/trends-in-the-over-50s-market</link><description><![CDATA[We created these pages for businesses and organisation for whom the Over 50s are an important market segment. We share valuable insights and tips about trends in the Over 50s Market, so that your organisation can benefit from them. Your suggestions on how we can increase our value to you and article contributions are welcome.<br /><a href="https://over50smarket.com/" rel="noopener">https://over50smarket.com/</a>]]></description><atom:link href="https://www.spreaker.com/show/2850871/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Society &amp; Culture</category><copyright>Copyright over50smarket</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bdbed3dc8428e88734ff12469665adc5.jpg</url><title>TRENDS IN THE OVER 50s MARKET</title><link>https://www.spreaker.com/show/trends-in-the-over-50s-market</link></image><lastBuildDate>Thu, 06 Apr 2023 16:09:08 +0000</lastBuildDate><itunes:author>over50smarket</itunes:author><itunes:owner><itunes:name>over50smarket</itunes:name><itunes:email>feeds@spreaker.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bdbed3dc8428e88734ff12469665adc5.jpg"/><itunes:subtitle>We created these pages for businesses and organisation for whom the Over 50s are an important market segment. We share valuable insights and tips about trends in the Over 50s Market, so that your organisation can benefit from them. Your suggestions on...</itunes:subtitle><itunes:summary><![CDATA[We created these pages for businesses and organisation for whom the Over 50s are an important market segment. We share valuable insights and tips about trends in the Over 50s Market, so that your organisation can benefit from them. Your suggestions on how we can increase our value to you and article contributions are welcome.<br /><a href="https://over50smarket.com/" rel="noopener">https://over50smarket.com/</a>]]></itunes:summary><itunes:category text="Society &amp; Culture"/><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><item><title>EVENTS &amp; SEMINARS</title><link>https://www.spreaker.com/user/over50smarket/over-50s-market_2</link><description><![CDATA[Our events and seminars address the most critical aspects of the Over 50s market today.<br />Every event and seminar is run by leaders in their field and is designed to provide practical value to each participant.<br /><a href="https://over50smarket.com/events1/" rel="noopener">https://over50smarket.com/events1/</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/14647191</guid><pubDate>Fri, 27 Apr 2018 09:58:12 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/14647191/over_50s_market.mp3" length="7690437" type="audio/mpeg"/><itunes:author>over50smarket</itunes:author><itunes:subtitle>Our events and seminars address the most critical aspects of the Over 50s market today.&#13;
Every event and seminar is run by leaders in their field and is designed to provide practical value to each participant.&#13;
https://over50smarket.com/events1/</itunes:subtitle><itunes:summary><![CDATA[Our events and seminars address the most critical aspects of the Over 50s market today.<br />Every event and seminar is run by leaders in their field and is designed to provide practical value to each participant.<br /><a href="https://over50smarket.com/events1/" rel="noopener">https://over50smarket.com/events1/</a>]]></itunes:summary><itunes:duration>193</itunes:duration><itunes:keywords>50s,advertising,baby,boomer,boomers,market,marketing,over,retiree,retirees,seniors,tips,to</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bdbed3dc8428e88734ff12469665adc5.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>IT’S A SHAKY BRIDGE BETWEEN MARKETING &amp; PUBLIC RELATIONS</title><link>https://www.spreaker.com/user/over50smarket/advertising-to-seniors</link><description><![CDATA[There is a trend for companies to combine the Marketing and Public Relations (PR) functions. In some companies the new marriage has had immediate success in terms of cost and the seamless deliver of corporate messages;  but it could be a bumpy road ahead.<br />Traditionally, Marketing and PR operated in silos. Marketing was product and sales oriented and focused on sending commercial messages to customers. PR on the other hand, was not overtly commercial and was more concerned with communicating corporate messages to a wider audience of stakeholders including the general public, regulators, media, investors, lobby groups and the like.<br /><a href="https://over50smarket.com/trends/" rel="noopener">https://over50smarket.com/trends/</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/14347813</guid><pubDate>Wed, 21 Mar 2018 12:25:01 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/14347813/advertising_to_seniors.mp3" length="5807460" type="audio/mpeg"/><itunes:author>over50smarket</itunes:author><itunes:subtitle>There is a trend for companies to combine the Marketing and Public Relations (PR) functions. In some companies the new marriage has had immediate success in terms of cost and the seamless deliver of corporate messages;  but it could be a bumpy road...</itunes:subtitle><itunes:summary><![CDATA[There is a trend for companies to combine the Marketing and Public Relations (PR) functions. In some companies the new marriage has had immediate success in terms of cost and the seamless deliver of corporate messages;  but it could be a bumpy road ahead.<br />Traditionally, Marketing and PR operated in silos. Marketing was product and sales oriented and focused on sending commercial messages to customers. PR on the other hand, was not overtly commercial and was more concerned with communicating corporate messages to a wider audience of stakeholders including the general public, regulators, media, investors, lobby groups and the like.<br /><a href="https://over50smarket.com/trends/" rel="noopener">https://over50smarket.com/trends/</a>]]></itunes:summary><itunes:duration>146</itunes:duration><itunes:keywords>advertising tips,advertising to baby boomers,advertising to over 50s,advertising to retirees,advertising to seniors,baby boomer market,marketing tips,over 50s market,retiree market,seniors market</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bdbed3dc8428e88734ff12469665adc5.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>PRINT ADVERTISING STILL HAS THE MAGIC</title><link>https://www.spreaker.com/user/over50smarket/advertising-to-over-50s</link><description><![CDATA[It would be a grave mistake to follow the herd in assuming that ‘print advertising is dead’. Certainly, it lost substantial ground to digital in terms of corporate spending, but print advertising is managing to revive and refresh itself so that it continues to be a very effective and relevant advertising pathway, both in its own right and as a boost to digital and television campaigns.<br /><a href="https://over50smarket.com/trends/" rel="noopener">https://over50smarket.com/trends/</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/14294256</guid><pubDate>Thu, 15 Mar 2018 10:14:19 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/14294256/advertising_to_over_50s.mp3" length="5713198" type="audio/mpeg"/><itunes:author>over50smarket</itunes:author><itunes:subtitle>It would be a grave mistake to follow the herd in assuming that ‘print advertising is dead’. Certainly, it lost substantial ground to digital in terms of corporate spending, but print advertising is managing to revive and refresh itself so that it...</itunes:subtitle><itunes:summary><![CDATA[It would be a grave mistake to follow the herd in assuming that ‘print advertising is dead’. Certainly, it lost substantial ground to digital in terms of corporate spending, but print advertising is managing to revive and refresh itself so that it continues to be a very effective and relevant advertising pathway, both in its own right and as a boost to digital and television campaigns.<br /><a href="https://over50smarket.com/trends/" rel="noopener">https://over50smarket.com/trends/</a>]]></itunes:summary><itunes:duration>94</itunes:duration><itunes:keywords>advertising tips,advertising to baby boomers,advertising to over 50s,advertising to retirees,advertising to seniors,baby boomer market,marketing tips,over 50s market,retiree market,seniors market</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d7fb1ff3fa777d02b320bd9093cdf7ec.jpg"/><itunes:episodeType>full</itunes:episodeType></item><item><title>TRENDS IN THE OVER 50s MARKET</title><link>https://www.spreaker.com/user/over50smarket/over-50s-market</link><description><![CDATA[We created these pages for businesses and organisation for whom the Over 50s are an important market segment. We share valuable insights and tips about trends in the Over 50s Market, so that your organisation can benefit from them. Your suggestions on how we can increase our value to you and article contributions are welcome.<br /><a href="https://over50smarket.com/" rel="noopener">https://over50smarket.com/</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/14143002</guid><pubDate>Mon, 26 Feb 2018 06:46:07 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/14143002/over_50s_market.mp3" length="7044747" type="audio/mpeg"/><itunes:author>over50smarket</itunes:author><itunes:subtitle>We created these pages for businesses and organisation for whom the Over 50s are an important market segment. We share valuable insights and tips about trends in the Over 50s Market, so that your organisation can benefit from them. Your suggestions on...</itunes:subtitle><itunes:summary><![CDATA[We created these pages for businesses and organisation for whom the Over 50s are an important market segment. We share valuable insights and tips about trends in the Over 50s Market, so that your organisation can benefit from them. Your suggestions on how we can increase our value to you and article contributions are welcome.<br /><a href="https://over50smarket.com/" rel="noopener">https://over50smarket.com/</a>]]></itunes:summary><itunes:duration>177</itunes:duration><itunes:keywords>advertising tips,advertising to baby boomers,advertising to over 50s,advertising to retirees,advertising to seniors,baby boomer market,marketing tips,over 50s market,retiree market,seniors market</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/bdbed3dc8428e88734ff12469665adc5.jpg"/><itunes:episodeType>full</itunes:episodeType></item></channel></rss>
