https://www.philpallen.co/podcast
If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we kick back for a weekly session of Brand Therapy.]]>enBusinessCopyright Phil Pallenhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/2b925493cbf5247e73a4f8bb2967422a.jpghttps://www.philpallen.co/podcastThu, 18 Jul 2024 14:08:14 +0000Phil PallenPhil Pallenphil@philpallen.coIf you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we kick back for a weekly session of Brand Therapy.
If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we kick back for a weekly session of Brand Therapy.]]>cleanepisodichttps://www.spreaker.com/episode/230-how-do-you-grow-your-brand-with-ai--60689922https://api.spreaker.com/episode/60689922Thu, 18 Jul 2024 14:07:40 +0000Phil PallenEver wondered how democratized content and AI can shape the future of small businesses? 🤖 Today marks the final episode of Brand Therapy, and after 230 episodes, it’s time for a change. Join me as I reflect on our journey and share why I think content...531cleanfullhttps://www.spreaker.com/episode/229-how-can-slowing-down-lead-to-a-more-purposeful-business-f-amber-aziza--60665156https://api.spreaker.com/episode/60665156Thu, 11 Jul 2024 16:25:09 +0000Phil PallenDo you feel like you're racing against an invisible opponent? 🏎️ Our guest today, Amber Aziza, bravely shut down her successful business to start anew with intention and purpose. Amber shares her story of overcoming burnout, finding clarity, and...1799cleanfullhttps://www.spreaker.com/episode/228-how-do-you-build-meaningful-community-f-emily-corbin--60602673]]>https://api.spreaker.com/episode/60602673Thu, 04 Jul 2024 22:59:01 +0000Phil PallenCurious about what it takes to build a thriving community and foster genuine connections? 🏘️ Our guest today, Emily Corbin, is a seasoned community manager with a stellar reputation for creating impactful and engaging communities. In today's episode,...]]>1185cleanfullhttps://www.spreaker.com/episode/227-what-does-it-take-to-customize-your-squarespace-site-like-a-pro-f-will-myers--60521965https://api.spreaker.com/episode/60521965Thu, 27 Jun 2024 10:41:24 +0000Phil PallenEver felt limited by your website builder's capabilities and wondered how to truly customize your Squarespace site? 🖥️ My guest today, Will Myers, is a top Squarespace developer, one of my secret weapons over the years, known for creating really...1927cleanfullhttps://www.spreaker.com/episode/226-how-can-you-be-creative-as-a-business-owner-f-promise-tangeman--60438798Ever feel like being a business owner is more about firefighting than entrepreneurship? 🧯 Instead of ideating, you're stuck managing your inbox for the latest crisis. That's why I'm constantly inspired by today's guest, Promise Tangeman from GoLive. Promise, a good friend of mine, founded the number one agency for Squarespace templates, and I've admired her work for years. Now we're in a mastermind together, and I'm always learning how she scales her business without compromising creativity. Let's get into it. I promise you'll love this episode.]]>https://api.spreaker.com/episode/60438798Thu, 20 Jun 2024 18:12:34 +0000Phil PallenEver feel like being a business owner is more about firefighting than entrepreneurship? 🧯 Instead of ideating, you're stuck managing your inbox for the latest crisis. That's why I'm constantly inspired by today's guest, Promise Tangeman from GoLive....Ever feel like being a business owner is more about firefighting than entrepreneurship? 🧯 Instead of ideating, you're stuck managing your inbox for the latest crisis. That's why I'm constantly inspired by today's guest, Promise Tangeman from GoLive. Promise, a good friend of mine, founded the number one agency for Squarespace templates, and I've admired her work for years. Now we're in a mastermind together, and I'm always learning how she scales her business without compromising creativity. Let's get into it. I promise you'll love this episode.]]>2284cleanfullhttps://www.spreaker.com/episode/225-how-can-you-keep-content-creation-sustainable-f-goldie-chan--60367339https://api.spreaker.com/episode/60367339Thu, 13 Jun 2024 20:40:26 +0000Phil PallenLooking for strategies to manage content creation alongside life's unpredictable turns? 📋 Well, you're gonna love this episode with Goldie Chan, my friend and a creative force who's totally transformed LinkedIn with her engaging video content....2170cleanfullhttps://www.spreaker.com/episode/224-what-does-it-take-to-scale-your-business-in-sync-with-your-life-s-changes-f-sean-greeley--60294716https://api.spreaker.com/episode/60294716Thu, 06 Jun 2024 18:06:08 +0000Phil PallenCurious about navigating business growth during life's pivotal moments?  ⛓️‍💥 Today, we're joined by Sean Greeley, a friend and past client who has mastered this art. Let's dive in and explore strategies to calibrate your business for smooth scaling.1896cleanfullhttps://www.spreaker.com/episode/223-how-do-you-make-an-important-announcement--60223670https://api.spreaker.com/episode/60223670Thu, 30 May 2024 21:58:36 +0000Phil PallenReady for some big news?  📰 All good things must come to an end, including this podcast. After nine years with Phil Pallen Collective, Lauren has decided to pursue her side business full-time. As a result, Brand Therapy will be concluding. This...1130cleanfullhttps://www.spreaker.com/episode/222-what-s-the-recipe-for-building-a-lucrative-brand-out-of-a-food-blog-f-stacie-vaughan--60149230https://api.spreaker.com/episode/60149230Thu, 23 May 2024 17:45:58 +0000Phil PallenDreaming of turning a side dish into the main course of your professional life or brand? 🥗 Today, our guest Stacie Vaughan, a successful food blogger, shares her journey from scratch to a thriving food blogging entrepreneur. Discover the secret sauce...1796cleanfullhttps://www.spreaker.com/episode/221-what-are-the-key-seo-strategies-for-squarespace-success-f-henry-purchase--60059233https://api.spreaker.com/episode/60059233Thu, 16 May 2024 19:40:59 +0000Phil PallenWondering why your Squarespace site isn't ranking on Google? 📈 Today we dive into the SEO maze with founder Henry Purchase, creator of SEO Space, a tailored Squarespace SEO tool. Henry shares invaluable insights to elevate your website's visibility...1810cleanfullhttps://www.spreaker.com/episode/220-what-role-does-governance-play-in-effective-decision-making-f-shona-mcglashan--59938978https://api.spreaker.com/episode/59938978Thu, 09 May 2024 22:28:05 +0000Phil PallenCurious about what makes a board truly effective and how governance drives organizational decisions?  💬 Delve into the expertise of Shona McGlashan, a master in governance, as she shares insights on fostering inclusivity, leveraging diverse boards,...2011cleanfullhttps://www.spreaker.com/episode/219-can-tech-be-the-key-to-a-better-work-life-balance-f-lashonda-brown--59742416https://api.spreaker.com/episode/59742416Fri, 03 May 2024 01:10:41 +0000Phil PallenFeeling frazzled by integrating tech into your business and wondering how the right digital tools can simplify your life instead of complicating it? 🫨  Joining me today is my friend LaShonda Brown, a tech educator and a true advocate for tech...2036cleanfullhttps://www.spreaker.com/episode/218-how-can-small-businesses-leverage-b2b-marketing-tactics-for-success-f-carey-thiels--59622725Wondering if B2B marketing strategies are relevant for your small business?  ⚾️ Join us as we chat with Carey Thiels, a B2B marketing consultant, about adapting big-league tactics to scale effectively. Get ready to discover how short-form content can make a significant impact in today's evolving media landscape.]]>https://api.spreaker.com/episode/59622725Fri, 26 Apr 2024 01:25:27 +0000Phil PallenWondering if B2B marketing strategies are relevant for your small business?  ⚾️ Join us as we chat with Carey Thiels, a B2B marketing consultant, about adapting big-league tactics to scale effectively. Get ready to discover how short-form content can...Wondering if B2B marketing strategies are relevant for your small business?  ⚾️ Join us as we chat with Carey Thiels, a B2B marketing consultant, about adapting big-league tactics to scale effectively. Get ready to discover how short-form content can make a significant impact in today's evolving media landscape.]]>1899cleanfullhttps://www.spreaker.com/episode/217-how-are-artists-and-content-creators-adapting-to-the-rise-of-ai-tools-f-anna-mcnaught--59497156https://api.spreaker.com/episode/59497156Thu, 18 Apr 2024 23:32:51 +0000Phil PallenCurious about the intersection of AI and art in the digital landscape and its impact on creatives globally? 🤔 Join us as we explore these dynamic intersections with Anna McNaught, a respected figure who represents brands like Adobe on international...2093cleanfullhttps://www.spreaker.com/episode/216-can-your-brand-direction-change-your-business-f-lupe-monroy--59425492https://api.spreaker.com/episode/59425492Thu, 11 Apr 2024 23:10:01 +0000Phil PallenFeeling stuck at a business plateau and curious about the power of personal branding? 🌟 Join us as we uncover the transformative impact of personal brands on professional endeavors with Lupe Munroy, a renowned landscape designer and a testament to...1543cleanfullhttps://www.spreaker.com/episode/215-what-s-the-formula-for-successful-brand-partnerships-f-rob-balasabas--59281064https://api.spreaker.com/episode/59281064Thu, 04 Apr 2024 19:42:36 +0000Phil PallenStruggling with the guesswork of sponsored content partnerships? 🤝 Join us as we unravel the secrets to crafting meaningful collaborations with Rob Balasabas, a leading expert in this field. Rob shares insider insights on creating profitable and...2087cleanfullhttps://www.spreaker.com/episode/214-how-do-you-become-a-successful-leader-f-alan-friedman--59191423https://api.spreaker.com/episode/59191423Thu, 28 Mar 2024 17:58:45 +0000Phil PallenFinding it challenging to lead effectively and intrigued by the key ingredients for successful organizations? 🔑 Our guest today is Alan Friedman, founder and CEO of J3P Health, dedicated to transforming individuals into self-aware and effective...2112cleanfullhttps://www.spreaker.com/episode/213-why-does-human-content-outrank-ai-in-the-digital-space-f-neal-schaffer--59065616https://api.spreaker.com/episode/59065616Thu, 21 Mar 2024 17:22:45 +0000Phil PallenCurious about the relevance of human-crafted content amidst the growing excitement around artificial intelligence?  🤖 Today, we're diving deep into what sets authentic human-crafted stories apart and why they resonate more with digital audiences....2076cleanfullhttps://www.spreaker.com/episode/212-how-can-effective-systems-turn-overwhelm-into-overjoy-f-ashley-haun--59038427Tired of the daily hustle of managing your business? 🏃‍♀️ Meet Ashley Haun, an expert in business and leadership. She's joins us to share her secrets on how to save time and boost efficiency with smart mentorship and streamlined systems. Discover how you can elevate your business game and reclaim valuable time for what truly matters.]]>https://api.spreaker.com/episode/59038427Thu, 14 Mar 2024 16:40:20 +0000Phil PallenTired of the daily hustle of managing your business? 🏃‍♀️ Meet Ashley Haun, an expert in business and leadership. She's joins us to share her secrets on how to save time and boost efficiency with smart mentorship and streamlined systems. Discover how...Tired of the daily hustle of managing your business? 🏃‍♀️ Meet Ashley Haun, an expert in business and leadership. She's joins us to share her secrets on how to save time and boost efficiency with smart mentorship and streamlined systems. Discover how you can elevate your business game and reclaim valuable time for what truly matters.]]>2098cleanfullhttps://www.spreaker.com/episode/211-what-are-the-top-web-design-trends-in-2024-f-christy-price--58920118https://api.spreaker.com/episode/58920118Thu, 07 Mar 2024 20:10:51 +0000Phil PallenCurious about web design trends that truly captivate audiences? 🌐 Today, we're diving into the realm of innovative web design with Christy Price, a renowned Squarespace web designer. Get ready to explore the latest trends, from visually striking...1982cleanfullhttps://www.spreaker.com/episode/210-why-is-seo-less-daunting-than-you-think-f-mariah-magazine--58883415https://api.spreaker.com/episode/58883415Fri, 01 Mar 2024 02:50:52 +0000Phil PallenEver felt overwhelmed by SEO and wondered where to start? 😨 Award-winning SEO strategist Mariah Magazine joins us today to demystify SEO and empower small business owners to boost website visibility and traffic. Discover how infusing your authentic...2152cleanfullhttps://www.spreaker.com/episode/209-what-s-the-secret-to-harnessing-ai-for-effective-marketing-strategies-f-kim-garst--58785444https://api.spreaker.com/episode/58785444Thu, 22 Feb 2024 19:21:10 +0000Phil PallenCan AI transform overwhelm into opportunity for business growth? 📈 In this energetic episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes...1987cleanfullhttps://www.spreaker.com/episode/208-how-to-train-ai-to-sound-like-you--57872203https://api.spreaker.com/episode/57872203Fri, 01 Dec 2023 02:28:18 +0000Phil PallenWondering if you can actually train AI? 🤖 Hosts Phil and Lauren are always coming up with systems so that busy people can be active on social media. In this episode they share how you can use AI to crank out content in a fraction of the time in YOUR...1148cleanfullhttps://www.spreaker.com/episode/207-how-do-you-develop-a-brand-aesthetic-f-toren-reaves--57780524Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with confidence, even if you aren't creative. Get ready to feel re-energized for your own content creation.]]>https://api.spreaker.com/episode/57780524Fri, 24 Nov 2023 16:59:38 +0000Phil PallenCurious how to develop a unique aesthetic for your brand on social media? 💻 Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with...Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with confidence, even if you aren't creative. Get ready to feel re-energized for your own content creation.]]>2019cleanfullhttps://www.spreaker.com/episode/206-what-are-some-surprising-ways-to-get-content-ideas--57632474https://api.spreaker.com/episode/57632474Thu, 16 Nov 2023 15:56:17 +0000Phil Pallen​Struggling to come up with content ideas? 📝 Hosts Phil and Lauren recognize it's often easier to advise others on content than to generate ideas for their own brand. That prompted this episode where they share some of the surprisingly creative ways...805cleanfullhttps://www.spreaker.com/episode/205-how-do-you-create-roi-from-tiktok-and-short-form-videos-f-dan-knowlton--57545234https://api.spreaker.com/episode/57545234Thu, 09 Nov 2023 16:26:00 +0000Phil PallenLooking for success with short-form videos and TikTok? 📱This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as...1744cleanfullhttps://www.spreaker.com/episode/204-how-do-you-plan-a-retreat--57474564https://api.spreaker.com/episode/57474564Thu, 02 Nov 2023 15:12:16 +0000Phil PallenEver wonder how to organize a retreat? 🧳 This episode uncovers it all! Our co-host Lauren shares the ins and outs of organizing her first-ever reading retreat, including sales, venues, and creating an irresistible offering. Learn from Lauren’s...1564cleanfullhttps://www.spreaker.com/episode/203-how-do-you-livestream-f-anika-aggarwal--57389823https://api.spreaker.com/episode/57389823Thu, 26 Oct 2023 16:38:57 +0000Phil PallenCurious about live streaming? 🎥 Our guest today teaches you how! Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on...1391cleanfullhttps://www.spreaker.com/episode/202-how-do-you-blog-with-ai-f-sue-pallen--57281884Struggling with ChatGPT for your content? 😫 Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone. If ChatGPT's been a challenge, this episode is your content game-changer!]]>https://api.spreaker.com/episode/57281884Thu, 19 Oct 2023 15:41:48 +0000Phil PallenStruggling with ChatGPT for your content? 😫 Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging,...Struggling with ChatGPT for your content? 😫 Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone. If ChatGPT's been a challenge, this episode is your content game-changer!]]>1247cleanfullhttps://www.spreaker.com/episode/201-how-do-you-track-marketing-funnels-f-david-bain--57197193https://api.spreaker.com/episode/57197193Thu, 12 Oct 2023 15:04:22 +0000Phil PallenFeel like you’re spinning your wheels creating content? 🛞 This episode will help you get back on the road to success! Hosts Phil and Lauren meet with marketing expert David Bain, who’s spoken with over 1,000 marketers to fuel his expertise. David...1799cleanfullhttps://www.spreaker.com/episode/200-how-do-you-get-started-with-ai--57021009https://api.spreaker.com/episode/57021009Thu, 05 Oct 2023 14:16:07 +0000Phil PallenFeeling overwhelmed by AI's rapid growth? 🤖 Dive into this episode with Phil and Lauren as they demystify ChatGPT, explore AI's unparalleled processing power, and spotlight tools to supercharge your business strategy. Learn to blend AI's efficiency...1509cleanfullhttps://www.spreaker.com/episode/199-how-do-you-build-a-lasting-community-f-jessica-valant--56951281https://api.spreaker.com/episode/56951281Thu, 28 Sep 2023 19:11:20 +0000Phil PallenEager to master efficient content creation? 📝 Join Phil, Lauren, and their guest Jessica Valant, a pilates teacher and a physical therapist turned online sensation, as they delve into short-form content strategies and the power of platforms like...2094cleanfullhttps://www.spreaker.com/episode/198-6-lessons-from-our-hiatus--56861228https://api.spreaker.com/episode/56861228Thu, 21 Sep 2023 11:22:15 +0000Phil PallenEager for some real talk after a brief hiatus? 🌱 Phil and Lauren are back in the saddle to share the vital lessons they've learned over their 3-month break. From the art of delegation to the magic of consistent action, this episode is a treasure trove...1219cleanfullhttps://www.spreaker.com/episode/197-how-do-you-master-business-and-creativity-f-jeffrey-madoff--55427972https://api.spreaker.com/episode/55427972Thu, 29 Jun 2023 17:49:09 +0000Phil PallenHow do you make a business out of creativity? 👨🏼‍🎨 Today's Brand Therapy guest will teach you how. Brand strategists and hosts Phil and Lauren meet with Jeffrey Madoff, an author, agency founder, director, producer, and professor who's an expert at...2305cleanfullhttps://www.spreaker.com/episode/196-are-ai-marketing-tools-worth-the-hype-f-kate-scott--54612055https://api.spreaker.com/episode/54612055Thu, 22 Jun 2023 14:34:32 +0000Phil PallenOverwhelmed by new AI tools and not sure where to start? 🤖 This episode of Brand Therapy is the perfect place to begin. Our expert guest cohost Kate Scott is filling in for Lauren—she's a Squarespace template designer and online educator who will...1274cleanfullhttps://www.spreaker.com/episode/195-how-do-you-know-when-to-invest-in-yourself--54390762https://api.spreaker.com/episode/54390762Thu, 15 Jun 2023 13:00:02 +0000Phil PallenWish you could put yourself first? 🥇In this speedy episode, hosts and brand strategists Phil and Lauren discuss the types of investments that make sense for businesses. The two discuss when to invest in contractors or team members, when to invest in...783cleanfullhttps://www.spreaker.com/episode/194-how-do-you-pitch-yourself-for-podcasts-f-danielle-burek--54127736https://api.spreaker.com/episode/54127736Thu, 08 Jun 2023 14:00:02 +0000Phil PallenWondering how to get on podcasts you love? 🎙️ Our expert guest today will dish on the details! Hosts Phil and Lauren meet with Danielle Burek, Talent Relations Associate at LemonPie.fm, to discuss how she books clients on podcasts through cold...1932cleanfullhttps://www.spreaker.com/episode/193-how-do-we-give-our-clients-a-vip-experience--54053595https://api.spreaker.com/episode/54053595Thu, 01 Jun 2023 20:25:12 +0000Phil PallenWant to give your clients a special experience? ⭐️ This speedy episode with hosts and brand strategists Phil and Lauren will teach you how to run a tight operation that makes clients want to return for more. From communication recommendations to file...632cleanfullhttps://www.spreaker.com/episode/192-how-do-you-make-money-from-brand-deals-f-elle-queen--53969515https://api.spreaker.com/episode/53969515Thu, 25 May 2023 14:35:14 +0000Phil PallenCurious about the business of content partnerships? 🤝 Then you’re going to love this episode with Phil’s creator manager Elle Queen! Elle meets with hosts Phil and Lauren to discuss the ins and outs of sponsorships on social media, including what to...2103cleanfullhttps://www.spreaker.com/episode/191-what-do-you-do-if-you-re-a-workaholic-f-dr-sundra-ryce-hardy--53909112https://api.spreaker.com/episode/53909112Thu, 18 May 2023 13:59:12 +0000Phil PallenWishing you could take a vacation without compromising business results? 🏖️ This episode will teach you how! We meet with leadership speaker Dr. Sundra Ryce Hardy to hear her wisdom about self-care and leadership. We talk about the double-edged sword...1523cleanfullhttps://www.spreaker.com/episode/190-how-do-you-get-brand-deals--53780795https://api.spreaker.com/episode/53780795Thu, 11 May 2023 16:48:50 +0000Phil PallenDid you know that anyone can become a paid content creator? 📸 This episode will teach you how! In this episode, hosts Phil and Lauren discuss Phil’s journey in growing his channels, working with 70+ brand partners, and unlocking six figures of annual...1627cleanfullhttps://www.spreaker.com/episode/189-how-do-you-bring-your-goals-to-life-f-paula-oblen--53733856https://api.spreaker.com/episode/53733856Thu, 04 May 2023 14:29:09 +0000Phil PallenDo you have a dream that feels unreachable? 🔮 This inspiring episode will remind you that anything is possible with the right vision and work ethic. Hosts and brand strategists Phil and Lauren meet with client and interior designer Paula Oblen, who...1897cleanfullhttps://www.spreaker.com/episode/188-what-are-easy-ways-to-go-viral--53552025
]]>https://api.spreaker.com/episode/53552025Thu, 27 Apr 2023 14:51:33 +0000Phil PallenWondering how to make your content go viral? 🚀 It's not as hard as you think! In this episode, hosts Phil and Lauren discuss five easy ways to go viral, including different post formats and subjects. You'll be inspired to listen to your intuition,...
]]>951cleanfullhttps://www.spreaker.com/episode/187-how-do-you-make-good-business-decisions-f-mark-maynard--53497327https://api.spreaker.com/episode/53497327Thu, 13 Apr 2023 15:01:59 +0000Phil PallenWish you knew how to make your business more memorable? 🖼️ This episode will teach you how! We meet with business advisor and client Mark Maynard to discuss how to make important decisions as a business owner. You’ll learn how to create a vision for...2051cleanfullhttps://www.spreaker.com/episode/186-how-do-you-uncover-your-strengths-f-colleen-delvecchio--53288438https://api.spreaker.com/episode/53288438Fri, 07 Apr 2023 03:03:00 +0000Phil PallenEver wonder what makes you different from the rest? ✨ This Brand Therapy episode will help you find out! Hosts Phil and Lauren meet with certified CliftonStrengths coach Colleen DelVecchio to discuss Gallup's StrengthsFinder assessment. You'll learn...2155cleanfullhttps://www.spreaker.com/episode/185-why-does-my-cohost-love-tiktok-so-much--53288437https://api.spreaker.com/episode/53288437Thu, 23 Mar 2023 15:14:06 +0000Phil PallenWant a boost of motivation to get started on TikTok? 👊 You’ll get it here! Hosts Phil and Lauren discuss Lauren’s recent foray into the world of TikTok and unpack how she hit 30k followers in 7 months of posting. We talk about why TikTok is great, how...1676cleanfullhttps://www.spreaker.com/episode/184-how-do-you-generate-publicity-for-your-personal-brand-f-lucy-werner--53225553https://api.spreaker.com/episode/53225553Thu, 16 Mar 2023 15:36:50 +0000Phil PallenHow can you get PR without time or a publicist? 📰 You’re going to find out in this riveting episode of Brand Therapy. Hosts Phil and Lauren meet with Lucy Werner, hype queen and PR extraordinaire, to get the 411 on getting publicity as a small...1777cleanfullhttps://www.spreaker.com/episode/183-how-do-you-create-passive-income-with-patreon-f-jordan-ellis--53116956https://api.spreaker.com/episode/53116956Thu, 09 Mar 2023 16:15:01 +0000Phil PallenWish you could master passive income? 🤑 This episode about Patreon will give you the tools you need to do exactly that! Hosts Phil and Lauren meet with Jordan Dené Ellis from Adobe to discuss tips and tricks for Patreon. We cover what Patreon is, how...1657cleanfullhttps://www.spreaker.com/episode/182-how-do-you-manage-your-business-in-a-crisis--52842875https://api.spreaker.com/episode/52842875Thu, 02 Mar 2023 16:15:02 +0000Phil PallenWhat should you do in a brand crisis? 🫠 It all comes down to preparation. In this episode of Brand Therapy, hosts Phil and Lauren share recommendations for all things reputation management. You’ll learn how to anticipate issues, draft effective...999cleanfullhttps://www.spreaker.com/episode/181-how-do-you-make-an-accessible-website-f-sapir-yarden--52760553https://api.spreaker.com/episode/52760553Thu, 23 Feb 2023 16:15:01 +0000Phil PallenWorried about being sued for lacking accessibility? 👩‍⚖️ This episode will address all your fears. Hosts Phil and Lauren meet with Sapir from Accessibe to talk about the importance, ramifications, and goodness of being accessible online. We talk about...1316cleanfullhttps://www.spreaker.com/episode/180-5-ways-to-improve-your-website-in-2023--52703407https://api.spreaker.com/episode/52703407Thu, 16 Feb 2023 16:00:01 +0000Phil PallenWant some easy fixes to update your site? 🛠️ This episode will give you inspiration! Hosts Phil and Lauren have a speedy chat about simple ways to bring your website into 2023. From making your website accessible to ticking off best practices, you’re...926cleanfullhttps://www.spreaker.com/episode/179-how-do-you-find-mini-breaks-f-corissa-saint-laurent--52652672https://api.spreaker.com/episode/52652672Thu, 09 Feb 2023 16:00:02 +0000Phil PallenYou care for your business, but who takes care of you? 🫶 This episode of Brand Therapy will inspire you to get away from your inbox to supercharge your creativity. Hosts Phil and Lauren meet with speaker and podcaster Corissa Saint Laurent to learn...1416cleanfullhttps://www.spreaker.com/episode/178-how-do-you-build-community-on-instagram-f-daniela-schrittenlocher--52555192https://api.spreaker.com/episode/52555192Thu, 02 Feb 2023 22:53:17 +0000Phil PallenWhat does it mean to build an online community? 🤍 This episode of Brand Therapy has the answer. Hosts Phil and Lauren meet with Daniela of ELAS Marketing to understand her techniques for cultivating a community of avid followers. She shares the...1655cleanfullhttps://www.spreaker.com/episode/177-how-do-you-grow-on-instagram-f-juan-galan--52555034https://api.spreaker.com/episode/52555034Thu, 26 Jan 2023 22:53:33 +0000Phil PallenHow do you *really* grow on Instagram? 📈 Many people have their theories, but on today's episode of Brand Therapy, our guest has living proof! Hosts Phil and Lauren meet with Juan Galán, founder of the IG Creator Academy, to divulge the secrets of...1979cleanfullhttps://philpallen.co/podcast/176-how-do-you-podcast-againhttps://api.spreaker.com/episode/52529510Tue, 24 Jan 2023 21:00:01 +0000Phil PallenWe're back after a little (okay, a long) hiatus! ⏲️ In this episode of Brand Therapy, we'll bring you up to speed on where we've been and what we're excited about regarding the podcast. We'll even share our plan to repurpose our content, which you can...787branding,brandtherapy,content,marketing,personalbranding,repurposing,workflowcleanfullhttp://philp.al/bth175https://api.spreaker.com/episode/50140490Thu, 09 Jun 2022 13:00:00 +0000Phil PallenIt’s not goodbye—it’s see you soon! 👋 With 175 episodes in the bag, hosts Phil and Lauren are taking a short break to rethink Brand Therapy. The two brand strategists discuss their reason for change, goals with new formatting, and hope that listeners...475brandtherapy,breakcleanfullhttps://www.spreaker.com/episode/174-what-do-you-do-when-there-s-too-much-to-do-f-louise-miller--50053189https://api.spreaker.com/episode/50053189Fri, 03 Jun 2022 17:07:03 +0000Phil PallenFeeling overwhelmed? 😩You’re not alone, and this episode will help! Hosts Phil and Lauren meet with Louise Miller, a productivity expert who helps overwhelmed business owners get things done without burning done. Louise shares her tactics for finding...1774cleanfullhttps://www.spreaker.com/episode/173-how-do-you-maximize-an-hour-on-instagram--49954539https://api.spreaker.com/episode/49954539Thu, 26 May 2022 23:45:57 +0000Phil PallenWish you knew the secrets to Instagram growth? 📈 You’re in luck. In this no-nonsense episode, hosts Phil and Lauren divulge tactics for maximizing growth on Instagram. By following a set series of steps in the first hour of posting, you’ll jumpstart...1622cleanfullhttps://www.spreaker.com/episode/172-how-do-you-get-more-visibility-f-lisa-simone--49867493https://api.spreaker.com/episode/49867493Thu, 19 May 2022 23:39:01 +0000Phil PallenWhat's the secret sauce for more exposure? 🧪 Today's Brand Therapy guest Lisa Simone Richards tells all. As a PR strategist who helps people get seen online, Lisa is a pro at securing podcast and media appearances. Hosts Phil and Lauren dig into...1950cleanfullhttps://www.spreaker.com/episode/171-how-do-you-give-an-effective-presentation--49776754https://api.spreaker.com/episode/49776754Fri, 13 May 2022 03:33:59 +0000Phil PallenWant to have influence in any room? 📢 Then it's time to spruce up your presentation skills! Brand strategists and hosts Phil and Lauren dish on their learned secrets of effective presentations⁠—even in 1:1 meetings. You'll learn how to change up your...1107cleanfullhttps://www.spreaker.com/episode/170-how-do-you-generate-organic-leads-f-yann-ilunga--49674602https://api.spreaker.com/episode/49674602Thu, 05 May 2022 12:38:35 +0000Phil PallenTired of leaning on referrals for new business? 😵 Today's episode will give you new ideas! Hosts Phil and Lauren reconvene with long-time friend and lead generation consultant Yann Ilunga for his take on generating business contacts. With an emphasis...1955cleanfullhttps://www.spreaker.com/episode/169-how-do-you-brand-your-space--49576083https://api.spreaker.com/episode/49576083Thu, 28 Apr 2022 14:25:13 +0000Phil PallenWish you could experience your brand beyond a screen? 👀 You're about to learn how! This fun episode teaches you how to translate your brand from a concept to a living space. Brand strategists and hosts Phil and Lauren share their recommendations for...1157cleanfullhttps://www.spreaker.com/episode/168-how-do-you-build-a-creative-business-f-michele-plachter--49510324https://api.spreaker.com/episode/49510324Thu, 21 Apr 2022 22:40:08 +0000Phil PallenHow do you turn a creative hobby into a money-making business? 🏦 Hosts Phil and Lauren met with client extraordinaire Michele Plachter for her tips. As the owner of a successful interior design firm, Michele has experienced the ins and outs from...1751cleanfullhttps://www.spreaker.com/episode/167-how-do-you-send-outreach-messages--49265650https://api.spreaker.com/episode/49265650Thu, 14 Apr 2022 12:58:19 +0000Phil PallenWhat's the secret behind effective outreach? 🤫 This episode spills all. Brand strategists and hosts Lauren and Phil dish on their techniques for effective messages to strum up business. You'll get ideas for methods, distribution, and techniques for...784cleanfullhttps://www.spreaker.com/episode/166-how-do-you-build-a-design-business-f-shyne-webster--49209456https://api.spreaker.com/episode/49209456Thu, 07 Apr 2022 16:11:40 +0000Phil PallenDreaming of turning your side gig into a full-time career? ☁️Then get ready for major inspiration from this Brand Therapy episode. Brand strategists and hosts Phil and Lauren meet with Shyne Webster, who's an agency owner, founder, storyteller, and...1662cleanfullhttps://www.spreaker.com/episode/165-how-can-you-hammer-out-content--49233317https://api.spreaker.com/episode/49233317Thu, 31 Mar 2022 12:21:53 +0000Phil PallenWishing you could have uninterrupted time to focus on content? 🎧 Listener, you're in luck! This one-of-a-kind episode is a one-way working session where hosts Phil and Lauren give you prompts to create authentic content. Each prompt will provide you...1423cleanfullhttps://www.spreaker.com/episode/164-how-do-you-understand-your-learning-style-f-kathleen-brigham--49085858https://api.spreaker.com/episode/49085858Thu, 17 Mar 2022 16:38:56 +0000Phil PallenWish you could pinpoint your super strengths? ⭐️ Then you'll find this Brand Therapy episode inspirational! Hosts Phil and Lauren meet with client Kathleen Brigham, the Founder of Brigham Learning who specializes in learning assessments. Kathleen...2393cleanfullhttps://www.spreaker.com/episode/163-how-can-you-think-like-your-audience--49003908https://api.spreaker.com/episode/49003908Thu, 10 Mar 2022 12:56:58 +0000Phil PallenWondering how you can read the minds of your ideal customer? 🔮 This episode will give you the tools to think like your audience! Hosts Phil and Lauren share their techniques for stepping into the shoes of your target market. You'll learn how to...922cleanfullhttps://www.spreaker.com/episode/162-how-do-you-master-relationship-marketing-f-jessika-phillips--48925482https://api.spreaker.com/episode/48925482Thu, 03 Mar 2022 16:52:56 +0000Phil PallenWish you could genuinely connect with your audience? ❤️ Then you'll love learning about relationship marketing! Hosts Phil and Lauren meet with Jessika Phillips, a speaker, business owner, and marketing expert to learn how to convert potential...1975cleanfullhttps://www.spreaker.com/episode/161-how-does-the-linkedin-algorithm-work--48809600https://api.spreaker.com/episode/48809600Fri, 25 Feb 2022 03:06:06 +0000Phil PallenWant to go viral on LinkedIn? 🤝This episode dishes on everything you need to know! After combing through countless articles about LinkedIn's algorithm, brand strategists hosts Phil and Lauren share their takeaways. You'll learn how to avoid being...1058cleanfullhttps://www.spreaker.com/episode/160-how-do-you-provide-exceptional-customer-service-f-susan-salgado--48713474https://api.spreaker.com/episode/48713474Fri, 18 Feb 2022 02:45:15 +0000Phil PallenHow would you score your business's customer experience? 📝 The best judge will be today's guest Susan Salgado, a keynote speaker with a doctorate in organizational behavior. Hosts Phil and Lauren ask Susan to share her wisdom on hospitality, customer...1868cleanfullhttps://www.spreaker.com/episode/159-how-do-you-cross-sell-and-upsell--48429770https://api.spreaker.com/episode/48429770Thu, 10 Feb 2022 19:19:39 +0000Phil PallenAre you maximizing sales opportunities in your business? 🤑 After listening to this episode, you might think otherwise! Hosts Phil and Lauren have a frank discussion about making money through cross-selling and upselling. You're going to learn how to...1549cleanfullhttps://www.spreaker.com/episode/157-how-do-you-tell-clients-that-you-re-raising-your-rate--48087380https://api.spreaker.com/episode/48087380Thu, 27 Jan 2022 13:55:11 +0000Phil PallenDo you increase your rate with inflation? 📈 As of 2022, your hosts are! Hosts Phil and Lauren get real about all things price increase—the when, how, and if of telling clients—and encourage you to charge for your worth. This episode is going to...982cleanfullhttps://www.spreaker.com/episode/156-how-do-you-find-your-purpose-f-ramon-estrada-t--48004905https://api.spreaker.com/episode/48004905Thu, 20 Jan 2022 16:35:38 +0000Phil PallenDo you know your life's purpose? 🔮 If not, don't fret, because scaleup strategist and overall genius Ramón Estrada T. is on Brand Therapy! Hosts Phil and Lauren meet with client Ramón to discuss his tactics for preventing burnout, inspiring vision,...1794cleanfullhttps://www.spreaker.com/episode/155-how-do-you-repurpose-content--47999102https://api.spreaker.com/episode/47999102Thu, 13 Jan 2022 15:48:19 +0000Phil PallenWish you could speed up your content creation speed? 🏃🏼 In this fun Brand Therapy episode, you'll learn the ins and outs of repurposing content! Hosts Phil and Lauren dish on their tried-and-proven tactics for recycling content to save you time and...1243cleanfullhttps://www.spreaker.com/episode/154-how-do-you-quickly-make-instagram-reels-f-jessie-golden--47999055https://api.spreaker.com/episode/47999055Fri, 07 Jan 2022 00:52:29 +0000Phil PallenWho wants to go viral? 🙋🏼‍♂️ In this fun Brand Therapy episode, we meet with Instagram Reels expert and food mindset coach Jessie Golden to learn the secrets. Hosts Phil and Lauren grill Jess on her tactics for making Reels—getting ideas, filming,...1629cleanfullhttps://www.spreaker.com/episode/153-2021-year-end-recap--47843708https://api.spreaker.com/episode/47843708Thu, 16 Dec 2021 22:43:49 +0000Phil PallenWhat can you learn from 24 guest episodes in a year? 🤓 A heck of a lot! In this year-end recap, brand strategists and hosts Phil and Lauren swap their favorite lessons from 2021 podcast guests. This episode is educational, fun, a bit silly, and packed...944cleanfullhttps://www.spreaker.com/episode/152-how-can-you-be-authentic-at-work-f-kristine-thody--47840853https://api.spreaker.com/episode/47840853Fri, 10 Dec 2021 02:32:55 +0000Phil PallenFeel like coworkers and clients don't see the "real" you? 💯 Authenticity coach and guest Kristine Thody is here to teach you how to let down your armor and let the real you shine. As a client of hosts Phil and Lauren, Kristine Thody has helped leaders...1757cleanfullhttps://www.spreaker.com/episode/151-how-do-you-create-a-content-funnel--47644308https://api.spreaker.com/episode/47644308Thu, 02 Dec 2021 17:55:29 +0000Phil PallenWish you could grow your newsletter list on autopilot? 📈 This episode tells all. Brand strategists and hosts Phil and Lauren share their secrets to creating a content funnel that gets you seen and subscribers hooked. From planning out your key...960cleanfullhttps://www.spreaker.com/episode/150-how-do-you-plan-an-event-f-erika-kulovitz--47564989https://api.spreaker.com/episode/47564989Fri, 19 Nov 2021 22:17:59 +0000Phil PallenDreaming of building an online or offline event? ⚙️ Then you're going to love this Brand Therapy episode. Our hosts Phil and Lauren meet with event producer Erika Kulovitz for insights on crafting the perfect educational experience. Erika shares her...1679cleanfullhttps://www.spreaker.com/episode/149-how-do-you-name-a-brand--47415224https://api.spreaker.com/episode/47415224Thu, 11 Nov 2021 14:18:10 +0000Phil PallenStumped on a brand name? ✍️ You're not alone! In this Brand Therapy episode, brand strategists and hosts Phil and Lauren dish on their tricks for creating business names for clients. You'll learn their non-negotiables (including being easy to...1792cleanfullhttps://www.spreaker.com/episode/148-how-do-you-build-an-audience-on-linkedin-f-petra-zink--47275638https://api.spreaker.com/episode/47275638Fri, 05 Nov 2021 00:53:46 +0000Phil PallenWish you could go viral on LinkedIn? 📢 After this enlightening Brand Therapy episode, you just might! Hosts Phil and Lauren meet with keynote speaker, coach, and bonafide LinkedIn expert Petra Zink to discuss the limitless potential of the platform....1747cleanfullhttps://www.spreaker.com/episode/147-when-can-you-go-off-brand--47181039https://api.spreaker.com/episode/47181039Fri, 29 Oct 2021 01:15:10 +0000Phil PallenDo brand strategists ever recommend going off-brand? 😱 These two Brand Therapy hosts sure do—for special cases! In this snappy episode, hosts Phil and Lauren have a frank discussion about when it's advisable to steer away from your brand rules. The...904cleanfullhttps://www.spreaker.com/episode/146-how-do-you-protect-yourself-as-an-entrepreneur-f-mark-wright--47039111https://api.spreaker.com/episode/47039111Thu, 21 Oct 2021 13:00:12 +0000Phil PallenDaunted by the idea of consulting a lawyer for your small business? 📃 This Brand Therapy episode clarifies all! Brand strategists and hosts Phil and Lauren meet with Mark Wright to understand when and why a solopreneur or business owner should consult...2122cleanfullhttps://www.spreaker.com/episode/145-how-do-you-maximize-your-focus--46924881https://api.spreaker.com/episode/46924881Thu, 14 Oct 2021 15:00:03 +0000Phil PallenWish you could get "in the zone" whenever you wanted? 👩🏼‍💻 Get ready, listener, because you're going to learn how! In her first-ever solo episode, our host Lauren dishes on discoveries she's made in the pursuit of absolute focus. From systems that...1264cleanfullhttps://www.spreaker.com/episode/144-how-do-you-exercise-mindfulness-as-an-entrepreneur-f-chandresh-bhardwaj--46728436https://api.spreaker.com/episode/46728436Thu, 07 Oct 2021 14:55:46 +0000Phil PallenFeel like your life is a bucking horse and you're along for the ride? 🐴 This Brand Therapy episode is just what you need! Hosts Phil and Lauren meet with seventh-generation spiritual advisor (and long-time client) for his perspective on mindfulness in...1943cleanfullhttps://www.spreaker.com/episode/143-how-do-you-define-your-niche--46640085https://api.spreaker.com/episode/46640085Thu, 30 Sep 2021 12:42:57 +0000Phil PallenHow specific should you get with targeting your audience? 🎯 In the world of personal branding, brand strategists Phil and Lauren have a controversial opinion. In this no-nonsense episode of Brand Therapy, your hosts get real about the sweet spot of...765cleanfullhttps://www.spreaker.com/episode/142-how-do-you-get-media-appearance-f-claire-shiels--46624318https://api.spreaker.com/episode/46624318Thu, 23 Sep 2021 14:49:10 +0000Phil PallenCan you get PR without a publicist? 📰 According to our expert guest, you certainly can! In this Brand Therapy episode, Phil and Lauren debunk PR myths with renowned publicist Claire Shiels. You’ll learn tricks for building relationships with...1848cleanfullhttps://www.spreaker.com/episode/141-how-do-you-create-a-mood-board--46533181https://api.spreaker.com/episode/46533181Thu, 16 Sep 2021 22:27:20 +0000Phil PallenWish you could capture your brand aesthetic? 🌅 This Brand Therapy episode will help! Hosts Phil and Lauren break down the art and science behind perfect mood boards. (Well, maybe not science, but there is a formula!) You'll learn how to define your...962cleanfullhttps://www.spreaker.com/episode/140-how-do-you-make-money-from-podcasting-f-jaclyn-mellone--46372727https://api.spreaker.com/episode/46372727Thu, 09 Sep 2021 13:00:17 +0000Phil PallenDreaming of making money from your podcast? :☁️ Listener, you’re in luck! Brand Therapy hosts Phil and Lauren meet with podcasting extraordinaire Jaclyn Mellone for the deets on making cash in the highly competitive podcasting space. You’ll learn how...1845cleanfullhttps://www.spreaker.com/episode/139-how-do-you-make-passive-income-through-affiliate-links--46319047https://api.spreaker.com/episode/46319047Thu, 02 Sep 2021 16:18:02 +0000Phil PallenWish you could make money while sleeping? 🛌 With the proper affiliate links strategy, there's nothing stopping you! In this educational episode, hosts Phil and Lauren discuss the how-to behind affiliate links as a passive income generator. This chat...997cleanfullhttps://www.spreaker.com/episode/138-how-do-you-biohack-for-more-energy-f-tanessa-shears--46232644https://api.spreaker.com/episode/46232644Fri, 27 Aug 2021 01:18:09 +0000Phil PallenWish you had more energy to tackle your day? ⚡️ Brand Therapy hosts Phil and Lauren called upon brain and body optimization coach Tanessa Shears for her guidance! With an expertise in eliminating brain fog for entrepreneurs, Tanessa dishes on easy...1842cleanfullhttps://www.spreaker.com/episode/137-how-do-you-fire-a-client--46142449https://api.spreaker.com/episode/46142449Thu, 19 Aug 2021 20:41:05 +0000Phil PallenWondering if it's time to give a client the boot? 🥾 While it's not fun, firing a client is an often-necessary part of business, and hosts Phil and Lauren are here to share their techniques for deciding when it's time! You'll learn how to evaluate...987cleanfullhttps://www.spreaker.com/episode/136-how-can-you-get-sponsored-brand-deals-as-an-entrepreneur-f-jenny-melrose--46054251https://api.spreaker.com/episode/46054251Fri, 13 Aug 2021 00:39:46 +0000Phil PallenHave you ever wondered how people secure sponsored content deals? 💵 You're about to find out! In this informative episode, Brand Therapy hosts Phil and Lauren get the scoop on all things brand deals from business coach Jenny Melrose. Jenny is an...1823cleanfullhttps://www.spreaker.com/episode/135-how-do-you-find-your-authentic-brand-voice--45956585https://api.spreaker.com/episode/45956585Thu, 05 Aug 2021 13:11:31 +0000Phil PallenWhen you write content, do you find it hard to be "you"? 😵 💫 This week's Brand Therapy episode is here to help! Get ready for hosts Phil and Lauren to have an in-depth discussion on all things brand voice. From inspirational examples to exercises to...1145cleanfullhttps://www.spreaker.com/episode/134-how-do-you-grow-with-hashtags-f-joey-engelman--45862456https://api.spreaker.com/episode/45862456Thu, 29 Jul 2021 12:12:48 +0000Phil PallenFeeling out of the loop with hashtags? #️⃣ Don’t worry—this episode will bring you up to speed! Hosts Phil and Lauren meet with content creator (and childhood YouTube star) Joey Engelman to learn everything possible about growing accounts through...1324cleanfullhttps://www.spreaker.com/episode/133-how-do-you-start-a-money-making-youtube-channel--45768170https://api.spreaker.com/episode/45768170Thu, 22 Jul 2021 11:53:53 +0000Phil PallenWish you could make some cash from YouTube? 📺 After you listen to this episode, that wish could become a reality! In this fun Brand Therapy episode, Hosts Phil and Lauren discuss everything they've learned about creating a money-making YouTube...1783cleanfullhttps://www.spreaker.com/episode/132-how-can-search-listening-help-your-brand-f-sophie-coley--45461224https://api.spreaker.com/episode/45461224Thu, 15 Jul 2021 12:36:54 +0000Phil PallenEver wish you could read the minds of your target audience? 🔮 With search listening, you can! In this informative Brand Therapy episode, hosts Phil and Lauren excitedly chat with Sophie Coley, a thought leader and speaker with exceptional consumer...1935cleanfullhttps://www.spreaker.com/episode/131-what-are-some-prop-ideas-for-your-personal-brand-photo-shoot--45461179https://api.spreaker.com/episode/45461179Thu, 08 Jul 2021 20:21:29 +0000Phil PallenWondering what to do with your hands when you get photos taken? 📸 The secret comes down to props! In this episode, Brand Therapy hosts Phil and Lauren reflect on (hundreds of) client photo shoots to narrow down the ultimate props list. Get ready to be...1046cleanfullhttps://www.spreaker.com/episode/130-how-do-you-stand-out-f-barbara-barna-abel--45460737https://api.spreaker.com/episode/45460737Thu, 01 Jul 2021 13:29:10 +0000Phil PallenWish you could make a splash every time you enter a meeting? 🌊 If the answer is yes, you’re in for a treat! In this exciting Brand Therapy episode, hosts Phil and Lauren meet with casting director, on-camera coach, media trainer, and podcaster Barbara...1840cleanfullhttps://www.spreaker.com/episode/129-what-are-the-3-essential-elements-of-a-beautiful-brand--45398284https://api.spreaker.com/episode/45398284Thu, 24 Jun 2021 12:48:30 +0000Phil PallenAre you overwhelmed by the possibilities of branding? 💻 Fear not because this episode is all about the basics! Brand Therapy hosts Phil and Lauren break down the three essential elements that make or break a beautiful brand. (Spoiler alert: Logos...713cleanfullhttps://www.spreaker.com/episode/128-how-do-you-grow-a-baking-business-f-a-sweet-whim--45338896https://api.spreaker.com/episode/45338896Thu, 17 Jun 2021 13:47:10 +0000Phil PallenSpecial episode alert! 🚨 For this fun episode of Brand Therapy, Phil and Lauren call up baker (and Brand Therapy superfan) Kate for an impromptu consultation. The hosts discuss Kate's greatest business challenge, suggest ideas for scaling, and discuss...2050cleanfullhttps://www.spreaker.com/episode/127-how-do-you-build-a-personal-brand-as-an-introvert--45246586https://api.spreaker.com/episode/45246586Thu, 10 Jun 2021 13:53:48 +0000Phil PallenIs introversion holding you back from building a personal brand? 🙈 In this solo episode of Brand Therapy, hosts Phil and Lauren discuss the importance of building a brand—even if you don't love the spotlight. From our favorite introvert examples to...1091cleanfullhttps://www.spreaker.com/episode/126-how-do-you-exercise-self-mastery-f-kendra-reddy--45138688https://api.spreaker.com/episode/45138688Thu, 03 Jun 2021 13:18:27 +0000Phil PallenDo you truly know yourself? 😳 In this enlightening episode of Brand Therapy, you’re going to figure out the first steps to self-mastery from executive coach (and our hosts’ client!) Kendra Reddy, CPCC, PCC, CNTC. As someone who works with...2311cleanfullhttps://www.spreaker.com/episode/125-how-do-you-avoid-burnout--45053464https://api.spreaker.com/episode/45053464Thu, 27 May 2021 12:40:24 +0000Phil PallenFeeling exhausted beyond measure? 🥱 If the answer is yes, then this quick Brand Therapy is what the doctor ordered. Inspired by a recent conversation from their group coaching program, hosts Phil and Lauren discuss the all-too-common feeling of...1041cleanfullhttps://www.spreaker.com/episode/124-how-do-you-nurture-creativity-f-judy-stakee--44757023https://api.spreaker.com/episode/44757023Thu, 13 May 2021 12:41:50 +0000Phil PallenWondering how to become the most creative version of you? 💡 This episode has you covered! Brand Therapy hosts Phil and Lauren meet with legendary songwriter coach and long-time client Judy Stakee to discuss all things creativity. This episode covers...1719cleanfullhttps://www.spreaker.com/episode/123-what-are-some-effective-sales-techniques--44645994https://api.spreaker.com/episode/44645994Thu, 06 May 2021 13:53:06 +0000Phil PallenItching to make more sales? 💳 Then you’re in for a fun episode! Hosts Phil and Lauren dish on the techniques they personally use to intrigue, convert, and secure clients. From adopting a problem-solving mindset to creating a pipeline that limits...1140cleanfullhttps://www.spreaker.com/episode/122-how-do-you-increase-profits-f-tony-guarnaccia--44545799https://api.spreaker.com/episode/44545799Thu, 29 Apr 2021 17:26:43 +0000Phil PallenWho wants to make some bigger profits? 🤑 Get ready to maximize your business' money-making potential with insights from Brand Therapy's special guest Tony Guarnaccia! Hosts Phil and Lauren chat with Tony, an expert in helping business owners find and...1891cleanfullhttps://www.spreaker.com/episode/121-what-s-important-to-know-about-sponsored-posts-on-instagram--44415338https://api.spreaker.com/episode/44415338Thu, 22 Apr 2021 23:28:16 +0000Phil PallenWanting to dabble in the world of paid partnerships? 🛒 Before you do, make sure you listen to this! In this episode of Brand Therapy, hosts Phil and Lauren reflect on Phil's first month of creating sponsored content, which was both successful and...1465cleanfullhttps://www.spreaker.com/episode/120-can-anyone-be-successful-with-facebook-ads-f-rory-stern--44333208https://api.spreaker.com/episode/44333208Thu, 15 Apr 2021 16:19:38 +0000Phil PallenAre you interested in Facebook ads but scared to potentially lose money? 💸 Never fear—because we've got Facebook ads expert Rory Stern on Brand Therapy! In this informative episode, hosts Phil and Lauren grill Rory on all things Facebook ads. The crew...2134cleanfullhttps://www.spreaker.com/episode/119-how-do-you-start-a-podcast--44227058https://api.spreaker.com/episode/44227058Thu, 08 Apr 2021 13:00:07 +0000Phil PallenAre you ready to dive into the world of podcasting? 🎧 This episode addresses everything you need to know (and everything our hosts had wish they'd known) about starting your own podcast. Broken down into four comprehensive stages, hosts Phil and...1748cleanfullhttps://www.spreaker.com/episode/118-how-do-you-connect-with-a-young-audience-f-katie-greer--44072694https://api.spreaker.com/episode/44072694Thu, 01 Apr 2021 09:35:02 +0000Phil PallenDo you wish your brand could connect with a younger audience, but aren't quite sure how? 👶 In this dynamic episode, hosts Phil and Lauren meet with internet safety sensation (and former client) Katie Greer for a 411 on all things youth. From...1861cleanfullhttps://www.spreaker.com/episode/117-why-should-you-define-a-brand-personality--44021887https://api.spreaker.com/episode/44021887Fri, 26 Mar 2021 01:20:31 +0000Phil PallenIs your brand personality communicated in the best way possible? 👏 In this solo ep, brand strategists and hosts Phil and Lauren discuss the importance of owning your brand personality. With specific examples of differing personality types, you'll...1605cleanfullhttps://www.spreaker.com/episode/116-how-do-you-be-a-nice-boss-f-winn-claybaugh--43940683https://api.spreaker.com/episode/43940683Thu, 18 Mar 2021 12:03:06 +0000Phil PallenHave you ever wondered what it takes to be a kind but effective leader? 🙌 In this episode of Brand Therapy, hosts Phil and Lauren go straight to the source with our guest Winn Claybaugh. As Dean of Paul Mitchell Schools, Winn has mastered the artful...1612cleanfullhttps://www.spreaker.com/episode/115-what-are-some-instagram-content-ideas--43827023https://api.spreaker.com/episode/43827023Thu, 11 Mar 2021 12:30:10 +0000Phil PallenTrying to post more on Instagram but don't know where to start? 🤷🏼‍♀️ Then you'll want to make way for inspiration in this fun episode of Brand Therapy! In this solo episode, brand strategists and hosts Phil and Lauren have a frank discussion about...1374cleanfullhttps://www.spreaker.com/episode/114-how-do-you-get-online-speaking-gigs-f-charlotte-raybourn--43621308https://api.spreaker.com/episode/43621308Thu, 04 Mar 2021 16:21:25 +0000Phil PallenIs it possible to get speaking gigs in this current climate? 🎤 According to speaker manager (and this episode's Brand Therapy guest) Charlotte Raybourn, the answer is yes! Hosts Phil and Lauren meet with Charlotte to obtain recommendations for locking...1617cleanfullhttps://www.spreaker.com/episode/113-what-are-branding-questions-you-should-ask-yourself--43620097https://api.spreaker.com/episode/43620097Thu, 25 Feb 2021 14:25:09 +0000Phil PallenWhen was the last time you took a step back to think about your brand? 🧐 If it's been a while, you're in for a treat! This episode of Brand Therapy is all about positioning. Hosts Phil and Lauren give you 50 questions that are meant to get you...1250cleanfullhttps://www.spreaker.com/episode/112-how-can-you-improve-your-squarespace-website-f-becca-hairpin--43494138https://api.spreaker.com/episode/43494138Thu, 18 Feb 2021 16:11:35 +0000Phil PallenDoes your website make people go wow? 😯 If the answer is no, this episode of Brand Therapy will help get you there! Hosts Phil and Lauren meet with Squarespace expert and Inside the Square founder Becca Hairpin to dish on all things Squarespace...2025cleanfullhttps://www.spreaker.com/episode/111-how-do-you-retain-customers--43386123https://api.spreaker.com/episode/43386123Thu, 11 Feb 2021 14:45:15 +0000Phil PallenWhat are some simple ways to retain clients? 👯‍♀️ Hosts and brand strategists Phil and Lauren reflect and brainstorm in this solo episode of Brand Therapy. From reflecting on repeat customer wins to suggesting ways to strike up a conversation with...1067cleanfullhttps://www.spreaker.com/episode/110-how-do-you-get-started-on-clubhouse-f-giselle-ugarte--43276061https://api.spreaker.com/episode/43276061Thu, 04 Feb 2021 14:57:18 +0000Phil PallenIs Clubhouse another fleeting trend—or a burgeoning force for professional connections? 📱 Hosts Phil and Lauren are teaming up with returning guest (and now-client) Giselle Ugarte to dish on everything there is to know about the latest must-have app....1445cleanfullhttps://www.spreaker.com/episode/109-how-do-you-really-do-an-instagram-live--43133156https://api.spreaker.com/episode/43133156Fri, 29 Jan 2021 01:17:29 +0000Phil PallenWant to go live on Instagram but don't know where to start? 🎬 You start with this episode! In this fun conversation, Phil dishes his Instagram Live secrets so you get the confidence to go live yourself. You'll learn how to structure your Live, decide...1713cleanfullhttps://www.spreaker.com/episode/108-how-do-you-become-good-on-camera-f-ashley-rowe--42992807https://api.spreaker.com/episode/42992807Thu, 21 Jan 2021 17:09:10 +0000Phil PallenDo you have dreams of looking effortless on video calls? 💁🏼‍♀️ If the answer is yes, you're in for a treat on this episode of Brand Therapy. Hosts Phil and Lauren meet with long-time friend, recent client, and all-around incredible news anchor Ashley...1881cleanfullhttps://www.spreaker.com/episode/107-how-do-you-give-a-good-presentation--42764523https://api.spreaker.com/episode/42764523Thu, 14 Jan 2021 10:23:19 +0000Phil PallenDo you get jitters before speaking at meetings or giving presentations? 😰 Fear not, dear listener, because Phil and Lauren are here to support! In this 1:1 episode, our hosts have a frank discussion about the opportunities that come from speaking with...1567cleanfullhttps://www.spreaker.com/episode/106-are-you-addicted-to-your-phone-f-dr-alexander-bacher--42758760https://api.spreaker.com/episode/42758760Thu, 07 Jan 2021 14:00:04 +0000Phil PallenHow many times a day do you look at your phone? 📲 If you're like the majority of people, chances are that it's a lot. Inspired by the new year ahead of us, hosts Phil and Lauren met with clinical psychologist (and former client) Dr. Alexander Bacher,...1780cleanfullhttps://www.spreaker.com/episode/105-how-do-you-set-goals--42421615https://api.spreaker.com/episode/42421615Fri, 11 Dec 2020 19:45:23 +0000Phil PallenHave you started thinking about your 2021 goals? ✅ In the final episode of 2020, hosts Phil and Lauren have a productive discussion about lessons they’ve learned (and wish they’d learned earlier) about goal setting. Get ready to learn about...1640cleanfullhttps://www.spreaker.com/episode/104-how-do-you-create-change-f-sass-allard--42303475https://api.spreaker.com/episode/42303475Fri, 04 Dec 2020 02:57:58 +0000Phil PallenExactly what does it take to change? ⏳ Our hosts Phil and Lauren get straight to the source in a meeting with change management consultant (and former client) Sass Allard. As someone who’s hired to implement and sustain permanent change in companies...2016cleanfullhttps://www.spreaker.com/episode/103-how-do-you-create-a-fitness-or-any-program--42161104https://api.spreaker.com/episode/42161104Thu, 26 Nov 2020 14:00:06 +0000Phil Pallenreaming of launching a program in 2021? 💭 This is the episode for you! Using client PaleOMG as an example, hosts Phil and Lauren walk through the process of creating a program from start to finish. You’ll learn how to conduct competitive research,...1748cleanfullhttps://www.spreaker.com/episode/102-how-do-you-get-good-audio-at-home-f-fernando-delgado--42042790https://api.spreaker.com/episode/42042790Thu, 19 Nov 2020 14:20:15 +0000Phil Pallen“Can you hear me? Are you there?” 🙉 In this episode, hosts Phil and Lauren meet with audio expert Fernando Delgado to uncover the secrets to good audio. The trio discuss finding the right space for audio, tips for getting the best audio equipment,...1874cleanfullhttps://www.spreaker.com/episode/101-what-do-you-do-if-you-aren-t-feeling-motivated--41924596https://api.spreaker.com/episode/41924596Thu, 12 Nov 2020 14:00:15 +0000Phil PallenWhen you're not in the mood to work, is doing something better than doing nothing? 😖 In this very short episode of Brand Therapy, exhausted hosts Phil and Lauren have a discussion about energy management, taking work breaks, and communicating with...775cleanfullhttps://www.spreaker.com/episode/100-how-do-you-celebrate-100-podcast-episodes--41687316https://api.spreaker.com/episode/41687316Fri, 30 Oct 2020 00:45:27 +0000Phil PallenDo you celebrate milestones? 🎉 On Brand Therapy, we sure do! Hosts Phil and Lauren celebrate 100 episodes of their podcast with a secret guest and a secret topic. This ep is a fun one full of familiar voices, and you’re invited to our party.2058cleanfullhttps://www.spreaker.com/episode/99-how-do-you-create-a-custom-shortened-domain--41569268https://api.spreaker.com/episode/41569268Thu, 22 Oct 2020 14:00:21 +0000Phil PallenDo you wish it was easier to promote your blog posts? 🗣 Consider using a custom shortened domain! In this episode, hosts Phil and Lauren go through the steps to create small and memorable URLs that make blog promotions a cinch. From deciding your...1512cleanfullhttps://www.spreaker.com/episode/98-how-do-you-succeed-on-instagram-f-lucas-o-keefe--41468163https://api.spreaker.com/episode/41468163Thu, 15 Oct 2020 14:00:02 +0000Phil PallenDo you have dreams of growing a thriving audience on Instagram? 📸 Hosts Lauren and Phil met with Lucas O'Keefe (Instagram Coach and one of the fastest growing creators they know) to dish on his secrets. We get Lucas' perspective on consistency (and...1861cleanfullhttps://www.spreaker.com/episode/97-how-do-you-create-a-freebie--41350835https://api.spreaker.com/episode/41350835Thu, 08 Oct 2020 16:00:14 +0000Phil PallenHow strong is your brain? 💪 In this educational episode, hosts Lauren and Phil meet with triathlete mindset coach (and past client) Adelaide Goodeve to find out. Between avoiding mental fatigue, optimizing your energy, creating affirmations,...1433cleanfullhttps://www.spreaker.com/episode/96-how-do-you-create-a-routine-f-adelaide-goodeve--41253070https://api.spreaker.com/episode/41253070Fri, 02 Oct 2020 02:16:19 +0000Phil PallenHow strong is your brain? 💪 In this educational episode, hosts Lauren and Phil meet with triathlete mindset coach (and past client) Adelaide Goodeve to find out. Between avoiding mental fatigue, optimizing your energy, creating affirmations,...2052cleanfullhttps://www.spreaker.com/episode/95-how-do-you-get-engagement-on-linkedin--41092808https://api.spreaker.com/episode/41092808Thu, 24 Sep 2020 18:56:16 +0000Phil PallenHave you ever felt lost before posting on LinkedIn? 😖 Never fear: This Brand Therapy episode will help! Hosts Phil and Lauren have a discussion about drumming up engagement on your LinkedIn through updates. With live examples of effective posts, these...1401cleanfullhttps://www.spreaker.com/episode/94-how-do-you-get-cast-on-tv-f-jake-rehorst--40955602https://api.spreaker.com/episode/40955602Thu, 17 Sep 2020 16:01:49 +0000Phil PallenWhy do some people get cast on reality TV shows and others don't? 📺 If you've been binging Selling Sunset and Love is Blind like our two hosts, you'll love this episode that breaks down the casting strategies on reality TV shows. Hosts Phil and Lauren...1424cleanfullhttps://www.spreaker.com/episode/93-how-can-you-upgrade-your-linkedin-profile--40788703https://api.spreaker.com/episode/40788703Thu, 10 Sep 2020 19:15:14 +0000Phil PallenIs your LinkedIn profile the best it can be? ☑️ This episode of Brand Therapy will help you find out! Using Phil's current LinkedIn profile as an example, hosts Phil and Lauren walkthrough easy updates to optimize your profile—from profile photo to...1712cleanfullhttps://www.spreaker.com/episode/92-how-do-you-niche-your-brand-f-konrad-waliszewski--40685713https://api.spreaker.com/episode/40685713Fri, 04 Sep 2020 02:14:32 +0000Phil PallenEver wonder how to create a community about a specific topic? 🤝 Our Brand Therapy guest knows the answer. As the founder of TripScout, Konrad Waliszewski has built a passionate user base of travelers. Hosts Phil and Lauren grill Konrad about his...2222cleanfullhttps://www.spreaker.com/episode/91-how-do-you-deal-with-a-copycat--40528576https://api.spreaker.com/episode/40528576Fri, 28 Aug 2020 00:47:31 +0000Phil PallenCopycat got your tongue? 😼 We've all experienced copycats in our lives, and copycats in branding are no exception. In this one-on-one episode, hosts Phil and Lauren dish on their experiences with copycats over the years. The two discuss when it's...1559cleanfullhttps://www.spreaker.com/episode/90-how-do-you-remain-authentic-on-social-media-f-giselle-ugarte--40429746https://api.spreaker.com/episode/40429746Fri, 21 Aug 2020 00:50:31 +0000Phil PallenDo you have challenges being "you" on social media? 🤗 If so, you're not alone! In this Brand Therapy episode, Lauren and Phil meet with social media expert Giselle Ugarte to discuss authenticity on social media. Giselle breaks down her advice for...2666cleanfullhttps://www.spreaker.com/episode/89-can-you-rebrand-without-updating-your-logo--40296060https://api.spreaker.com/episode/40296060Thu, 13 Aug 2020 18:31:00 +0000Phil PallenItching for a new look but not ready to lose your logo? 💥This solo ep with Phil and Lauren walks through all the details of a partial rebrand. You'll learn the questions to ask yourself about your logo—ranging from function to values—and the softer...1488cleanfullhttps://www.spreaker.com/episode/88-how-do-you-thrive-in-risky-situations-f-marcus-eyers--40194149https://api.spreaker.com/episode/40194149Fri, 07 Aug 2020 16:08:44 +0000Phil PallenAre you someone who thrives in risky situations? 🚨Whether you do or don't, this episode is a must-listen for anyone who runs a business! Time flies in this informative Brand Therapy session, where you'll meet Marcus Eyers, a commercial pilot. As...2057cleanfullhttps://www.spreaker.com/episode/87-is-squarespace-7-1-worth-the-hype--40060926https://api.spreaker.com/episode/40060926Thu, 30 Jul 2020 19:49:06 +0000Phil PallenIs Squarespace 7.1 worth it? 🖥 If you have a Squarespace site, listen up! Squarespace 7.1 is here, and Brand Therapy hosts Phil and Lauren are diving deep into the new version of this beloved website company. In this special edition live episode,...1224cleanfullhttps://www.spreaker.com/episode/86-how-do-you-plan-a-photo-shoot--39919588https://api.spreaker.com/episode/39919588Fri, 24 Jul 2020 02:49:09 +0000Phil PallenWhat matters more: your photo shoot or your preparation? 📸 Hosts Phil and Lauren are in camp preparation, and this episode is all about making a plan for brilliant brand photos. You'll learn how to evaluate a photographer, decide a location, choose...1242cleanfullhttps://www.spreaker.com/episode/85-how-do-you-network-f-kylie-hodges--39783438https://api.spreaker.com/episode/39783438Fri, 17 Jul 2020 16:48:31 +0000Phil PallenWhat's the secret to connecting with someone? 🔗 In this very exciting episode, hosts Phil and Lauren interview Kylie Hodges, a networking expert, about cultivating authentic relationships. Often coaching introverts, Kylie breaks down her methods for...2140cleanfullhttps://www.spreaker.com/episode/84-how-to-transition-to-an-online-business--37874224https://api.spreaker.com/episode/37874224Fri, 10 Jul 2020 01:10:59 +0000Phil PallenCan you thrive online without breaking the bank? 🏦 Hosts Phil and Lauren know so. In this practical episode, our hosts break down the musts of a successful online business, from conference calls to marketing tactics, so you can transition online with...1775cleanfullhttps://www.spreaker.com/episode/83-how-do-you-manage-clients-like-a-pro-f-janet-mactavish--33313917


How do you make customers feel like a VIP? ✨ Our guest Janet Mactavish, a luxury travel designer, dishes all she knows about creating a red carpet experience for clients. From tackling correspondence to dealing with tantrums, this episode is a must-listen for anyone trying to keep customers happy at all times.]]>https://api.spreaker.com/episode/33313917Fri, 26 Jun 2020 03:28:15 +0000Phil PallenHow do you make customers feel like a VIP? :sparkles: Our guest Janet Mactavish, a luxury travel designer, dishes all she knows about creating a red carpet experience for clients. From tackling correspondence to dealing with tantrums, this episode is...


How do you make customers feel like a VIP? ✨ Our guest Janet Mactavish, a luxury travel designer, dishes all she knows about creating a red carpet experience for clients. From tackling correspondence to dealing with tantrums, this episode is a must-listen for anyone trying to keep customers happy at all times.]]>2145cleanfullhttps://www.spreaker.com/episode/82-what-is-a-successful-brand--30275000https://api.spreaker.com/episode/30275000Thu, 11 Jun 2020 18:55:50 +0000Phil PallenHow do you know if your brand is successful? ✨ In this episode, hosts Lauren and Phil try to make the intangible tangible by breaking down the qualitative and quantitative ways to measure your brand's success. If you're thinking about investing in...1631cleanfullhttps://www.spreaker.com/episode/81-how-do-you-post-engaging-content-on-linkedin-f-catherine-gladwyn--29016450https://api.spreaker.com/episode/29016450Fri, 05 Jun 2020 00:26:46 +0000Phil PallenCan you be entertaining on LinkedIn? 💼 Hosts Phil and Lauren went to the funniest content creator they know, Catherine Gladwyn, for the answer. Catherine is a business owner, author, and brilliant LinkedIn user, and in this episode she shares her...2020cleanfullhttps://www.spreaker.com/episode/80-what-are-three-things-you-should-know-about-instagram--28481978https://api.spreaker.com/episode/28481978Thu, 28 May 2020 23:18:39 +0000Phil PallenWhen it comes to marketing on Instagram, is posting enough? 📸 Spoiler: No. In this one-on-one episode, Phil and Lauren dish on all the latest techniques for improving your Instagram presence—from tools to strategies. If you're feeling uninspired or...1704cleanfullhttps://www.spreaker.com/episode/79-how-do-you-grow-on-youtube-f-liron-segev--27962079https://api.spreaker.com/episode/27962079Thu, 21 May 2020 20:59:54 +0000Phil PallenEver wondered how to amass a YouTube following? 📹 We've got YouTube expert Liron Segev here to tell you. In this episode, hosts Phil and Lauren grill Liron about everything there is to know about YouTube. From video length, calls to action, keywords,...2493cleanfullhttps://www.spreaker.com/episode/78-how-do-you-price-a-project--26917126https://api.spreaker.com/episode/26917126Thu, 14 May 2020 23:05:42 +0000Phil PallenHave you perfected your pricing? 💰 In this one-on-one episode, hosts Phil and Lauren discuss Phil Pallen Collective's pricing decisions (and trials) over the past decade. From sending out their first website proposal to charging flat rates to managing...2020cleanfullhttps://www.spreaker.com/episode/77-how-do-you-use-tiktok-f-ed-prado--26343828https://api.spreaker.com/episode/26343828Thu, 07 May 2020 19:09:26 +0000Phil PallenIs TikTok all it's cracked up to be? 📱 In this episode, Phil gets together with TikTok influencer Ed Prado to find out! The two discuss the app's opportunities for creative expression and content, and Ed even walks Phil through his first post. If...1909cleanfullhttps://www.spreaker.com/episode/76-how-do-you-grow-your-email-list--25920221https://api.spreaker.com/episode/25920221Fri, 24 Apr 2020 00:17:52 +0000Phil PallenDon't build a house on rented land. 🏠 In this episode, Phil talks about how he went from loathing to loving email marketing—and why he wishes he started sooner. We go through our favorite email platform, how we grew subscribers by 60% in six months,...1636cleanfullhttps://www.spreaker.com/episode/75-how-do-food-brands-survive-the-pandemic-f-david-lemley--25607244https://api.spreaker.com/episode/25607244Thu, 16 Apr 2020 20:21:17 +0000Phil PallenWhat does it take for a food brand to survive during the pandemic? 🍽 In this episode, food enthusiasts and brand strategists Phil and Lauren discuss the recipe to food brand success with guest Retail Voodoo President David Lemley. A fellow brand...1970cleanfullhttps://www.spreaker.com/episode/74-how-do-you-stay-productive--24976350https://api.spreaker.com/episode/24976350Thu, 09 Apr 2020 15:38:17 +0000Phil PallenWork smart, not hard. 🤓 In this episode, hosts Phil and Lauren chat about all things productivity. From tips to managing inbox overflow to owning your calendar, this episode is all about winning back minutes in your day. If you're trying to establish...2109cleanfullhttps://www.spreaker.com/episode/73-how-do-you-never-run-out-of-content-ideas-f-juli-bauer-roth--24694328https://api.spreaker.com/episode/24694328Thu, 02 Apr 2020 13:29:07 +0000Phil PallenEver wonder what it really takes to become a professional blogger? 👩‍💻 This episode is where you get all the answers. Phil and Lauren meet with client Juli Bauer Roth from PaleOMG to learn everything she knows about running a blogging empire. From...1992cleanfullhttps://www.spreaker.com/episode/72-two-podcasters-who-are-tired-of-this-format--24061289https://api.spreaker.com/episode/24061289Thu, 26 Mar 2020 19:35:08 +0000Phil PallenWhen you're bored of a format, should you switch things up? 😊Today, hosts Phil and Lauren say YES! We're excited to announce that after 71 episodes of Brand Therapy, we're doing something new. New music, new format, new angle, new guests—we discuss...457cleanfullhttps://www.spreaker.com/episode/71-live-should-you-promote-your-business-during-a-pandemic--24063177https://api.spreaker.com/episode/24063177Thu, 19 Mar 2020 19:20:19 +0000Phil PallenIt’s a scary time to be a human being, and it’s a scary time to be a business owner. We’ve never gone through something like this before, so it’s impossible to know what’s “right” when it comes to your brand during a pandemic. In this special edition...1600cleanfullhttps://www.spreaker.com/episode/70-a-student-who-wants-a-personal-brand--23447791https://api.spreaker.com/episode/23447791Tue, 10 Mar 2020 19:28:04 +0000Phil PallenHow do you brand yourself when you want to do it all? 🤗 For this episode timed with Full Sail University’s annual Hall of Fame conference, Phil and Lauren show how anyone—including a student—can brand themselves by getting specific. Using student...2117cleanfullhttps://www.spreaker.com/episode/69-a-coach-who-knows-everything-about-going-live-f-ian-anderson-gray--23403499https://api.spreaker.com/episode/23403499Fri, 06 Mar 2020 02:12:09 +0000Phil PallenIf you want to promote your brand, should you go live? 🎤 Our expert guest Ian Anderson Gray says yes—and hosts Phil and Lauren think so too! In this episode, Ian addresses all roadblocks to going live and unveils the undeniable opportunities. You'll...2143cleanfullhttps://www.spreaker.com/episode/68-a-lawyer-turned-fitness-instructor-who-wants-to-expand--22992066https://api.spreaker.com/episode/22992066Fri, 28 Feb 2020 02:16:04 +0000Phil PallenWhen you start a new venture, do you need a new brand? 🏃🏽‍♀️ In this episode, Phil and Lauren help guest Margaret, a lawyer-turned-fitness instructor who’s ready to expand her business in a new way. With a traditional profession behind her and a...1720cleanfullhttps://www.spreaker.com/episode/67-a-mindset-coach-who-knows-how-to-maximize-potential--22694802https://api.spreaker.com/episode/22694802Thu, 20 Feb 2020 12:21:41 +0000Phil PallenHow do you create a really good team? 💪According to performance and mindset coach Osmaan Sharif, it all comes down to strengths. In this episode, Phil and Lauren grill our expert on all things team-building—from identifying where you excel to...1646cleanfullhttps://www.spreaker.com/episode/66-a-go-getter-who-wants-to-do-it-all--22727137https://api.spreaker.com/episode/22727137Thu, 13 Feb 2020 11:48:50 +0000Phil PallenIs it possible to brand yourself when you want to do it all? 🤨 Hosts Phil and Lauren have their opinion, but we'll let you decide after listening to this episode! Our guest Ana, a lawyer based in Colombia, loves to help people in any way she can....1960cleanfullhttps://www.spreaker.com/episode/65-a-photographer-who-knows-how-to-capture-personalities--22457931https://api.spreaker.com/episode/22457931Thu, 06 Feb 2020 16:00:08 +0000Phil PallenWhy is photography so important for your personal brand? 📸 Hosts Phil and Lauren meet with photographer Susan to discuss. Susan is one of Phil Pallen Collective’s go-to photographers, and she’s proven time and again that she knows how to capture the...1594cleanfullhttps://www.spreaker.com/episode/64-a-nutritionist-who-wants-to-stand-out--21731032https://api.spreaker.com/episode/21731032Thu, 30 Jan 2020 12:57:06 +0000Phil PallenIs it risky to target a specific market within a competitive field? 🍴 Our guest Bahee is on Brand Therapy to find out! Bahee is a nutritionist who wants to be known for a certain type of clientele. Hosts Lauren and Phil help Bahee weigh the pros and...1848cleanfullhttps://www.spreaker.com/episode/63-a-designer-who-knows-how-to-create-brands--21266117https://api.spreaker.com/episode/21266117Thu, 16 Jan 2020 12:36:48 +0000Phil PallenHow can you brand yourself if you're not a designer? 🎨 In this episode, we meet with Elliot Salazar, graphic designer of Refinery29, to make enlighten non-designers about the critical decisions made when branding. We talk about how to choose the right...1998cleanfullhttps://www.spreaker.com/episode/62-a-tour-guide-who-wants-to-be-a-musician--21266115https://api.spreaker.com/episode/21266115Thu, 09 Jan 2020 12:59:55 +0000Phil PallenIs it possible to merge two completely different careers? 🗺️ In this episode, Phil and Lauren say yes! This week, we're on with Gal, a tour guide with a passion for music and travel. Our guest equally loves both career paths and is wondering how to...1712cleanfullhttps://www.spreaker.com/episode/61-a-marketing-pro-who-knows-how-to-make-content-out-of-anything--19867539https://api.spreaker.com/episode/19867539Tue, 17 Dec 2019 14:57:39 +0000Phil PallenGoodbye 2019 and hello 2020 content strategy! 👋 In this episode, Phil and Lauren chat with the oh-so-knowledgeable Janet Murray about all things content. A journalist turned full-time content coach, Janet knows how to create content out of just about...2466cleanfullhttps://www.spreaker.com/episode/60-a-camper-company-that-wants-to-beat-competitors--20612424https://api.spreaker.com/episode/20612424Tue, 10 Dec 2019 14:06:29 +0000Phil PallenHow do you promote an experience that’s completely individualized? 🚐 In this episode, Phil and Lauren meet with the owner of Happy Campers to discuss just that. Happy Campers offers completely individualized camper designs that needs to be experienced...2026cleanfullhttps://www.spreaker.com/episode/59-a-sales-pro-who-knows-the-secret-to-selling--19849537https://api.spreaker.com/episode/19849537Wed, 04 Dec 2019 15:27:40 +0000Phil PallenHow do you sell if you don’t feel comfortable selling?🤑Our expert guest on today’s episode, Alison Edgar, knows the answer. A sales coach and downright institution in the UK, Alison gives Phil and Lauren the details on all things sales. From defining...2055cleanfullhttps://www.spreaker.com/episode/58-a-coach-who-wants-to-attract-male-virtual-assistants--19577582https://api.spreaker.com/episode/19577582Thu, 21 Nov 2019 12:51:10 +0000Phil PallenHow do you attract a completely new target market without affecting your current one? ✨ In this episode, Phil and Lauren met with Catherine Gladwyn of Delegate VA. Catherine's business teaches and accumulates virtual assistants. She's found that her...1874cleanfullhttps://www.spreaker.com/episode/57-a-brand-strategist-who-knows-how-to-write-copy-f-lauren-moore--19577557https://api.spreaker.com/episode/19577557Tue, 05 Nov 2019 12:31:04 +0000Phil PallenIs there a secret to writing well? ✍️ In this episode, Phil and Lauren discuss all the ins and outs of copywriting. Instead of a guest, Phil puts Lauren in the hot seat by asking her tricks for writing copy for Phil Pallen Collective’s clients. The...1999cleanfullhttps://www.spreaker.com/episode/56-a-data-safety-expert-who-wants-to-sell--19323499https://api.spreaker.com/episode/19323499Tue, 22 Oct 2019 11:50:38 +0000Phil PallenHow do you sell something that's hard to explain? 🤓 In this episode, Phil and Lauren meet with Brett Jaffe, a VP of a cyber security company, to discuss tactics to communicate complicated subjects in a succinct way. We cover the importance of building...2007cleanfullhttps://www.spreaker.com/episode/55-a-vp-who-knows-all-about-brand-archetypes--19308292https://api.spreaker.com/episode/19308292Wed, 09 Oct 2019 15:06:24 +0000Phil PallenIs there an easy way to decide your written brand voice, once and for all? 🤔 Enter archetypes. Our expert guest Ryan O'Hara explains how he uses brand archetypes to shape his engaging content online. Hosts Phil and Lauren drill Ryan on the different...1995cleanfullhttps://www.spreaker.com/episode/54-a-blogger-who-wants-to-consolidate-sites--19214832https://api.spreaker.com/episode/19214832Tue, 01 Oct 2019 12:21:49 +0000Phil PallenIt's a question every successful blogger asks: "Should I consolidate projects?" 🌶️ Our guest today, Marye from Restless Chipotle, is asking that exact question. With an ultra-successful food blog and many other projects in the works, Marye's wondering...1769cleanfullhttps://www.spreaker.com/episode/53-a-facebook-ads-expert-who-knows-how-to-sell--19129959https://api.spreaker.com/episode/19129959Tue, 24 Sep 2019 12:53:28 +0000Phil PallenHow do you make money from Facebook without losing money on ads? 👤 We all know the power of Facebook ads, but the investment required to be seen is downright scary. Hosts Phil and Lauren sat down with bonafide Facebook ads expert Liz Melville to...1842cleanfullhttps://www.spreaker.com/episode/52-a-business-owner-who-wants-company-recognition--19093442https://api.spreaker.com/episode/19093442Tue, 17 Sep 2019 16:10:46 +0000Phil PallenIf you've built a name for yourself, how do you build a name for your business? 💼 In this episode, we meet with Rafael, a reputable marketing expert who's known for being, well, Rafael. With the launch of his new business, Rafael wants his agency name...1783cleanfullhttps://www.spreaker.com/episode/51-an-interior-designer-who-knows-how-to-price-creativity--19021172https://api.spreaker.com/episode/19021172Tue, 10 Sep 2019 15:04:27 +0000Phil PallenHow much should you charge for creativity? 👩‍🎨 Whether you're an artist, a writer, or an interior designer, knowing the fair price for an intangible service can be tough to figure out. This episode, however, we chat with someone who *has* figured it...2075cleanfullhttps://www.spreaker.com/episode/50-a-tailor-who-wants-a-positioning-statement--18994295https://api.spreaker.com/episode/18994295Wed, 04 Sep 2019 11:49:45 +0000Phil PallenWhen your career is a mission, how do you describe what you do? 👗 In this episode, we connect with Dara Ford, a UK-based tailor who wants women to feel empowered through perfectly fitting clothing. The catch? Dara wants a brand positioning statement...2043cleanfullhttps://www.spreaker.com/episode/49-a-serial-entrepreneur-who-knows-how-to-do-good-business--18121360https://api.spreaker.com/episode/18121360Thu, 30 May 2019 10:23:50 +0000Phil PallenIs it possible to do good for the world while doing good business? ☀️ Entrepreneur, public speaker, and client Brent Freeman knows it’s true! In this episode, we talks through the ins and outs of social entrepreneurship and how to structure your...1566cleanfullhttps://www.spreaker.com/episode/48-an-academic-who-wants-a-sales-pitch--17857968https://api.spreaker.com/episode/17857968Tue, 14 May 2019 10:06:00 +0000Phil PallenWhen you’re an expert in many things, how do you own an area of expertise? 🤓nerd_face: In this episode, the hosts meet with Pragya, an academic, speaker, think tank owner, mental health champion, and workplace advisor. As Pragya continues to build a...1701cleanfullhttps://www.spreaker.com/episode/47-an-hr-specialist-who-knows-how-to-get-hired--17756714https://api.spreaker.com/episode/17756714Sun, 12 May 2019 09:56:39 +0000Phil PallenWhy is it that some people land any job they want and others struggle for an interview? 💼 In celebration of Mother’s Day, we got Lauren’s mom Sandy, a career consultant, to give us the 411 on all things job hunting. In this episode, you learn the...2053cleanfullhttps://www.spreaker.com/episode/46-a-modern-artist-who-wants-a-brand--17697692https://api.spreaker.com/episode/17697692Sun, 12 May 2019 09:37:50 +0000Phil PallenHow do you commit to a visual style when creating visuals are your job? :art: In this episode, abstract artist Alice wants advice on creating a brand that augments her paintings. The catch: Alice’s paintings are each unique in their own way, and she...1716cleanfullhttps://www.spreaker.com/episode/45-an-instagram-influencer-who-knows-how-to-build-a-community--17538842https://api.spreaker.com/episode/17538842Tue, 23 Apr 2019 11:21:03 +0000Phil PallenWhat does it take to make a living from Instagram? 📱 In this episode, hosts Phil and Lauren made it their mission to find out. Special guest Bronte (@frombeewithlove, formerly @bookishbronte) rapidly grew from 0 followers to 50k+ and she’s figured out...1830cleanfullhttps://www.spreaker.com/episode/44-a-podcast-duo-that-wants-more-listeners--17538825https://api.spreaker.com/episode/17538825Tue, 09 Apr 2019 09:51:10 +0000Phil PallenAre you regularly creating content but feel like no one’s listening? 👂 In this episode, podcast hosting duo Stephanie and Chelsea are ready to do something different. With a now-perfected podcast workflow, the two creatives are looking to promote...1724cleanfullhttps://www.spreaker.com/episode/43-a-consultant-who-knows-how-to-build-a-tribe--17432419https://api.spreaker.com/episode/17432419Tue, 02 Apr 2019 17:20:56 +0000Phil PallenDo you know the secret to building a tribe? 🎉 In our brand new special guest format, you’re going to learn from a bona fide expert! Business strategist and speaker Emily Gallagher is the first of our new format, where this time the hosts will be...1832cleanfullhttps://www.spreaker.com/episode/42-a-baker-who-wants-to-create-an-online-course--17432407https://api.spreaker.com/episode/17432407Tue, 02 Apr 2019 13:42:17 +0000Phil PallenCan a camera-shy baker rise to the occasion when it comes to course creation? 🥖 According to hosts Phil and Lauren, anyone can create a course if they’re aware of their strengths. In this week's episode, we speak with a baker who wants to bring her...1168cleanfullhttps://www.spreaker.com/episode/41-a-non-profit-that-wants-personality--17370010https://api.spreaker.com/episode/17370010Tue, 19 Mar 2019 11:35:40 +0000Phil PallenCan your social media strategy succeed without a marketing budget? 💸 Lucky for listeners, that’s Phil and Lauren’s specialty. In this week's episode, Esther needs help devising a marketing strategy for her non-profit organization. Our hosts explain...1221cleanfullhttps://www.spreaker.com/episode/40-a-creative-director-who-wants-opportunities--17369591https://api.spreaker.com/episode/17369591Tue, 19 Mar 2019 11:30:28 +0000Phil PallenIf you've got knowledge and skills, is that enough to get a recruiter's attention? 🤔 In this week's episode, we work through this challenge with A.C., a creative producer. A.C.'s got experience, but isn't sure how to translate that experience in a way...1742cleanfullhttps://www.spreaker.com/episode/39-a-writer-who-needs-to-market-herself--16585694https://api.spreaker.com/episode/16585694Tue, 15 Jan 2019 17:00:16 +0000Phil PallenHow do you sell a book to a publisher without an audience? You can’t. 📖 Valentina is a freelance journalist that that is writing a book, but need help promoting. Phil and Lauren help tackle how to promote a book through a visual platform and sharing...1771author,brand,branding,brandinganauthor,brandingforauthors,brandingforfirsttimeauthors,brandvoice,buildingabrand,findingapublisher,findingyourbrandvoice,howto,howtobrandabook,howtobuildabrand,howtosellabook,independentauthors,instagram,newauthor,sellingtoapublisher,socialmediaforauthors,visualplatformsforbookscleanfullhttps://www.spreaker.com/episode/38-a-wedding-dj-who-wants-to-speak--16484650https://api.spreaker.com/episode/16484650Tue, 08 Jan 2019 17:00:14 +0000Phil PallenHow do you know when it's time to speak? 🖋 The key to speaking comes from storytelling and this week's guest, Daniel, is a one-stop-shop for just about everything: wedding planning, and consulting. Phil and Lauren help teach Daniel how to tie it all...1574brandbuilding,branding,brandingahost,brandingandplanning,buildingabrand,dj,event,eventbranding,eventhost,eventplanning,hosting,howto,howtobuildabrand,howtospeakpublicly,keynote,planning,publicspeaking,speach,storytelling,weddingdjcleanfullhttps://www.spreaker.com/episode/37-brand-therapy-yearly-recap-2018--16492331https://api.spreaker.com/episode/16492331Tue, 18 Dec 2018 17:00:10 +0000Phil PallenWe did it. We made through a year of Brand Therapy. ✔ That’s a year of brand sentences, ideas, confessions, advice, and most importantly: YOU. To end the year on a high note, we’ve rounded up a couple of our absolute favorite moments from the past 37...1249cleanfullhttps://www.spreaker.com/episode/36-a-social-media-expert-who-wants-pinterest-marketing-hacks--16179022https://api.spreaker.com/episode/16179022Tue, 04 Dec 2018 15:52:56 +0000Phil PallenEveryone's always focused on Twitter and Instagram. But what about Pinterest? 📌 In this ep, our guest is a brand strategist whose clients want to focus efforts on Pinterest—and he wants his advice to mean something. We discuss all of Phil's favorite...1924blogging,blogtraffic,branding,brandstrategy,creatingstrategy,growingabrand,growinganaudience,growingsocialmedia,howtogrowonpinterest,howtopin,howtousepinterest,instagram,pinterest,social,socialmedia,socialmediastrategy,targetaudience,twitter,usingsocialmediatogrow,whattopincleanfullhttps://www.spreaker.com/episode/35-a-food-blogger-who-wants-a-change--16141894https://api.spreaker.com/episode/16141894Tue, 13 Nov 2018 17:00:10 +0000Phil PallenIf it ain't broke, don't fix it, right? 🤔 Today's food blogging guest is challenging the saying and proposing a whole new direction for her already-successful recipe blog. Together with Phil and Lauren, our guest Juli deliberates between sticking with...1669audience,blogging,bloggingwithvulnerabilty,brand,branding,buildingabrand,engaginganadudience,entrepreneur,foodblog,foodblogger,growingyourinstagramaudience,howto,howtobuildabrand,howtopostoninstagram,instagram,instagrampolls,maintingabrand,targetaudiencecleanfullhttps://www.spreaker.com/episode/34-an-artist-who-wants-sales--16017467https://api.spreaker.com/episode/16017467Tue, 06 Nov 2018 17:00:19 +0000Phil PallenIt takes a brave person to pursue a career in the arts—and today's guest is no exception. 👩‍🎨 Patricia is talented to boot and is ready to go all in to her budding stationery business. Phil and Lauren discuss ideas to position her work in a...1577artbrand,artist,brand,brandheros,branding,branding101,brandinganartist,buildingabrand,creatingabrand,friends,givingyourbrandpersonality,howto,howtobuildabrand,movingyourbrandforward,startabrand,stationery,wedding,weddingcardscleanfullhttps://www.spreaker.com/episode/33-a-doer-who-wants-a-focused-brand--15861547https://api.spreaker.com/episode/15861547Tue, 23 Oct 2018 15:15:11 +0000Phil PallenWhen you can do it all, how do you describe what you do? 👨‍💻This week's guest is a serial entrepreneur who's mastered cryptocurrency, social media, business development, and (in case you wondered) real estate. Joe jumps seamlessly between industries...1582brandingforentrepreneurs,buildingabrand,businessdevelopment,cryptocurrency,defineyourbrand,entrepreneur,howto,howtobuildabrand,howtocreateabrand,maintainingyourbrand,masteringyourbrand,realestate,serialentrepreneur,socialmediacleanfullhttps://www.spreaker.com/episode/32-a-yogi-who-wants-to-combine-businesses--15727492http://www.philpallen.expert/episodes/lisa]]>https://api.spreaker.com/episode/15727492Tue, 16 Oct 2018 14:53:39 +0000Phil PallenWhen your endeavors serve different audiences, should you ever combine them? 🙏🏼 Our guest this week is a yogi and entrepreneur. Lisa is at a crossroads with her businesses—each successful in their own way—and doesn't know if combining efforts will...http://www.philpallen.expert/episodes/lisa]]>1560audience,audiencemessage,bigideas,branding,brandingayogainstructor,brandmessaging,buildingabrand,entrepreneur,howto,howtobrand,howtobuildabrand,howtomergebrands,makebigideasreal,mergingbrand,subbrands,targetaudience,yoga,yogainstructor,yogicleanfullhttps://www.spreaker.com/episode/31-a-singer-songwriter-who-wants-a-fanbase--15710933https://api.spreaker.com/episode/15710933Tue, 09 Oct 2018 16:00:04 +0000Phil PallenMusic is one of the few industries where talent alone doesn't cut it. 🎼 This week's guest is a singer-songwriter who is trying to break into the scene. Dia is motivated, hardworking, and got a new single in the works—and she just needs to find her fan...1676audience,brand,branding,brandingasong,brandingasongwriter,brandingformusicians,buildingabrand,buildinganaudience,findingyouraudience,howto,howtobuildabrand,marketingasong,music,musician,nicheaudience,promoting,promotingmusic,releasingmusic,singer,songwritercleanfullhttps://www.spreaker.com/episode/30-an-editor-who-wants-steady-business--15650737https://api.spreaker.com/episode/15650737Tue, 02 Oct 2018 16:00:03 +0000Phil PallenFor many, the ultimately dream is working for yourself. 💭 This week's guest is an editor who has taken the leap to freelance full-time, but is finding it challenging to drum up business. Phil and Lauren walk our guest through their techniques of...1737author,brand,branding,brandingforfreelance,brandstrategy,coypwriting,editing,editor,findingclients,freelance,howtobrand,howtofreelance,howtohelp,howtonetwork,medium,networking,nevereatalone,selfhelp,startingtofreelance,writingcleanfullhttps://www.spreaker.com/episode/29-a-marketing-duo-who-wants-a-process--15616256https://api.spreaker.com/episode/15616256Tue, 25 Sep 2018 16:00:05 +0000Phil PallenSometimes you go into business for one thing, but clients want something else. 🙃 This week's guests, a marketing duo in Amsterdam, planned to brand, but now do social media. Phil and Lauren discuss how creating a process can help prioritize see the...1864amsterdam,branding,buildingabrand,clientmanagement,contentcreation,design,howto,howtobuildabrand,howtomarket,martketing,niche,nicheaudience,profitingfromyourbrand,scalingabusiness,socialmedia,socialmediastrategy,startups,strategy,targetaudience,webdesigncleanfullhttps://www.spreaker.com/episode/28-a-musician-who-wants-a-unified-message--15532793https://api.spreaker.com/episode/15532793Tue, 18 Sep 2018 16:00:05 +0000Phil PallenHow many Instagram accounts is too many? 🤔 This week's guest, Scott, is having trouble deciding how to communicate his many music projects online and has resorted to an Instagram profile for each one. Phil and Lauren teach Scott how to meld multiple...1751artist,brand,branding,brandingforasongwriter,buildingabrand,contentcreation,creatingcontent,howto,howtobrandanartist,howtobuildabrand,howtogrowanaudience,instagram,instagramstrategy,lalaland,musician,olympics,personalbranding,singer,songwriter,youtubeformusicianscleanfullhttps://www.spreaker.com/episode/27-a-mommy-blogger-who-wants-a-change--15497390Kathy wants to expand her brand beyond her mommy topics and isn't sure what to do next. Phil and Lauren discuss ways to introduce travel, renovations, and even politics—through Instagram Live.]]>https://api.spreaker.com/episode/15497390Tue, 28 Aug 2018 16:00:06 +0000Phil PallenMommy blogger, DIY enthusiast, and unintentional comedian—this week's guest does it all. 😂 Kathy wants to expand her brand beyond her mommy topics and isn't sure what to do next. Phil and Lauren discuss ways to introduce travel, renovations, and even...Kathy wants to expand her brand beyond her mommy topics and isn't sure what to do next. Phil and Lauren discuss ways to introduce travel, renovations, and even politics—through Instagram Live.]]>1610author,blogger,brand,brandbuilding,brandingashow,buildingabrand,comedian,creatingashow,diy,diyhomerenovations,expandingyourbrand,growingabrand,howto,howtobuildabrand,howtoexpandyourbrand,howtogolive,instagram,instagramlive,mommybloggercleanfullhttps://www.spreaker.com/episode/26-a-music-company-that-wants-to-focus--15477232That’s why this week, we’re talking efficiency. Phil and Lauren spill everything they know about programs and systems to create more time in the day, from email drafts to posting on Instagram. Everything can be automated, you just have to know how.]]>https://api.spreaker.com/episode/15477232Tue, 21 Aug 2018 16:00:05 +0000Phil PallenWhen it's just two of you running a business, there's never enough time to do everything. 🕒 That’s why this week, we’re talking efficiency. Phil and Lauren spill everything they know about programs and systems to create more time in the day, from...That’s why this week, we’re talking efficiency. Phil and Lauren spill everything they know about programs and systems to create more time in the day, from email drafts to posting on Instagram. Everything can be automated, you just have to know how.]]>1787artist,automation,brand,branding,brandingartists,brandingmusicians,buildingabrand,calendly,efficiency,emailtemplates,growingabrand,howto,howtobuildabrand,howtogrowabrand,laterapp,mixmax,smallbusiness,smallbusinessbrand,thepreviewapp,zendeskcleanfullhttps://www.spreaker.com/episode/25-a-chef-who-needs-a-consolidated-pitch--15449196https://api.spreaker.com/episode/15449196Tue, 14 Aug 2018 16:00:05 +0000Phil PallenThis week, we’re cooking up a consolidated pitch. 🍳 Phil and Lauren talk with Katy, a chef, food stylist, food activist—and all things related to food. As a pro with many talents, her greatest challenge is not a simple one: summing up her offering...1917activist,advertising,brand,branding,brandingforachef,brandpitch,brandsentence,buildabrand,creatingyourbrandpitch,elevatorpitch,foodactivist,foodbrand,foodstylist,howto,howtobuildabrand,howtopitchabrand,maintingabrand,marketing,marketingyourbrand,personalbrandcleanfullhttps://www.spreaker.com/episode/24-a-consultant-who-wants-more-control--15420355https://api.spreaker.com/episode/15420355Tue, 07 Aug 2018 16:00:06 +0000Phil PallenWhen you leave your job to follow a dream, you've got to find clients when reality sets in. ☁️ In this episode, Phil and Lauren chat with Victoria, a newly minted brand consultant, about how to find clients. Phil expresses sales tips that have helped...1420brand,brandbuilding,brandconsultant,branding,buildingabrand,businessbuilding,clients,consulting,dreamjob,entreprenuer,findingclients,howto,howtobuildabrand,howtonetworking,makingmoney,money,network,networking,personalbrandcleanfullhttps://www.spreaker.com/episode/23-a-young-professional-who-wants-to-be-a-brand-strategist--15348043https://api.spreaker.com/episode/15348043Tue, 31 Jul 2018 16:00:06 +0000Phil PallenThere's an art to making your side hustle your day job—and that art is often branding. This week, our guest Reagan is building her portfolio as a brand strategist and trying to figure out her audience. Lauren and Phil help Reagan find her niche and...1517brand,brandbuilding,branding,brandstrategy,buildingabrand,buildingaportfolio,dayjob,findingyourniche,howto,howtobuildabrand,niche,nicheaudience,portfolio,pricing,pricingyourservices,sidehustle,strategycleanfullhttps://www.spreaker.com/episode/22-a-mayor-who-wants-to-do-good--15274467https://api.spreaker.com/episode/15274467Tue, 24 Jul 2018 16:00:05 +0000Phil PallenToday's guest votes yes to social media. ✔️ Janice, a freaking MAYOR, has mastered the art of using social media as a community building tool. In this episode, she discusses how she uses social media to facilitate discussion, create a forum for...1710brand,brandbuilding,branding,brandingapolitician,brandingatown,buildingabrand,community,engagingyouraudience,facebook,findingyouraudience,howto,howtobuildabrand,howtousefacebook,influnece,leadingyouraudience,mayor,politicianbrand,socialmedia,targetaudience,townbrandingcleanfullhttps://www.spreaker.com/episode/21-a-private-investigator-who-wants-to-master-facebook--15184276https://api.spreaker.com/episode/15184276Tue, 17 Jul 2018 16:00:06 +0000Phil PallenThere are many unknowns in the world of private investigating, but the real mystery? Mastering Facebook. :female-detective: This week, Phil and Lauren meet with bonafide P.I. Ashley to discuss how to promote her services without drawing attention to...1621brand,branding,brandingstrategy,brandstrategy,buildingabrand,business,expandingbusiness,facebook,growingbusiness,howto,howtobuildabrand,howtogetmoreclients,privatebranding,privateinvestigator,smallbusiness,socialmediacleanfullhttps://www.spreaker.com/episode/20-a-marketer-who-wants-athlete-clients--15134746https://api.spreaker.com/episode/15134746Tue, 10 Jul 2018 16:00:05 +0000Phil PallenDoes a focused audience help or hinder your brand? 🔎 This week, a marketing strategist wonders if targeting athletes is broad enough to grow her young business. Phil and Lauren debunk targeting myths and explain the importance of rocking a niche....1463athletes,brand,brandbuilding,branding,brandingforathletes,brandingforsports,brandstrategy,findingyourniche,howto,howtobuildabrand,influencer,marketing,marketingstrategy,niche,nicheaudience,orlando,sportsbranding,sportsmarketing,strategycleanfullhttps://www.spreaker.com/episode/19-an-erotica-author-who-wants-book-sales--15130160https://api.spreaker.com/episode/15130160Tue, 26 Jun 2018 16:00:06 +0000Phil PallenWhat do Fifty Shades of Grey and our guest have in common? A lot, actually!  In this episode, Phil and Lauren talk with erotica author Jackie about how to sell her work via Instagram—and whether or not the platform is the best use of her time. For...146650shadesofgrey,author,blogging,bookbranding,branding,brandingforauthors,brandingforbooks,brandingforerotica,brandstrategy,buildingabrand,erotica,eroticaauthor,hollywood,howto,howtobuildabrand,instagram,novel,socialmedia,socialmediabranding,writingcleanfullhttps://www.spreaker.com/episode/18-a-school-that-wants-more-international-student-hosts--15078351https://api.spreaker.com/episode/15078351Tue, 19 Jun 2018 16:00:05 +0000Phil PallenWe all know about international exchanges, but have you ever thought of the marketing behind it? 🤔 This week, Phil and Lauren speak with Carrie about how to incentivize families to host international students. The trio discusses her potential...1286brandbuilding,branding,brandingforaprogram,buildingabrand,exchangestudents,hostfamilies,howto,howtobuildabrand,howtoexpandanaudience,personalbranding,schoolbranding,targetaudiencecleanfullhttps://www.spreaker.com/episode/17-an-agency-owner-who-wants-project-organization--15029315https://api.spreaker.com/episode/15029315Tue, 12 Jun 2018 16:00:06 +0000Phil PallenEntrepreneurs get a rush starting projects, but a brand needs to link projects together. 🔗 In this episode, Phil and Lauren talk with UK entrepreneur Lee, who's having troubles connecting the lines between his endeavors. The hosts suggest ideas to...1595brand,brandbuilding,branding,brandstrategy,companybrand,connecting,connectingmultiplebrand,entrepreneurs,entrepreneurship,howto,howtobuildabrand,london,personalbrand,ukbrandingcleanfullhttps://www.spreaker.com/episode/16-a-young-professional-who-wants-a-job-title--14970619http://www.philpallen.expert/episodes/lucia]]>https://api.spreaker.com/episode/14970619Tue, 05 Jun 2018 16:00:05 +0000Phil PallenMaking money can be hard, especially when you're a recent graduate. 💰 But one thing is for sure: very often the biggest mistake a new graduate can make is working for free. In this episode, Phil and Lauren help Lucia figure out the different paths she...http://www.philpallen.expert/episodes/lucia]]>1846artistmanagement,brand,branding,brandstrategy,buildingabrand,decidingatitle,entrepreneur,entrepreneurship,findinganame,graduation,howtobuildabrand,jobtitle,musicbrand,newjobtitle,personalbrand,startingfreshcleanfullhttps://www.spreaker.com/episode/15-a-dancer-who-wants-you-to-smile--14855842http://www.philpallen.expert/episodes/patrick]]>https://api.spreaker.com/episode/14855842Tue, 22 May 2018 16:34:09 +0000Phil PallenTime to open your inbox because we’re talking about email marketing. :e-mail: This weeks guest is a dancer and performer looking to grow a following. The best way to do that right now? Email marketing. Phil and Lauren discuss the importance of having...http://www.philpallen.expert/episodes/patrick]]>1993brand,branding,brandstrategy,buildingabrand,buildingapersonalbrand,dancer,email,emailblast,emailmarketing,howto,howtobuildabrand,importanceofemail,losangeles,mailchimp,newyorkcity,performer,personalbrand,tipsandtricks,writinganemailblastcleanfullhttps://www.spreaker.com/episode/14-a-communications-pro-who-wants-to-go-solo--14796302http://www.philpallen.expert/episodes/erin]]>https://api.spreaker.com/episode/14796302Tue, 15 May 2018 16:10:01 +0000Phil PallenFrom deciding on a name to creating defined services, building a brand on your own can be a challenge. 🤷‍♂️ Luckily for today's guest, Phil and Lauren help Erin make some big choices. In this episode, everything is covered from creating a business...http://www.philpallen.expert/episodes/erin]]>1726audience,branding,brandservices,brandtherapy,buildingabrand,careerchange,definingyouraudience,entrepreneur,entrepreneurship,howto,howtobuildabrand,mediacoach,newcareer,personalbrand,services,targetaudiencecleanfullhttps://www.spreaker.com/episode/13-a-student-who-wants-to-start-an-agency--14731600https://api.spreaker.com/episode/14731600Tue, 08 May 2018 16:00:06 +0000Phil PallenIt's not easy to brag about your work. 😑Today's guest is at a crossroads in her young life and wondering the best way to articulate her services. A budding brand strategist with big dreams, Phil and Lauren help this guest define her visual style,...1783advice,branding,brandingcareer,brandstrategy,brandtherapy,buildabrand,design,entrepreneur,entrepreneurship,howto,howtobuildabrand,instagram,personalbrand,socialmedia,socialmediastrategy,style,therapy,therapyforyourbrand,twittercleanfullhttps://www.spreaker.com/episode/12-an-interior-designer-who-wants-to-scale-her-firm--14673596https://api.spreaker.com/episode/14673596Tue, 01 May 2018 16:00:05 +0000Phil PallenLife's easier when technology automates business. 💻 Since Jil works remotely, there's a lot of emailing, scheduling, and questionnaires that just take too much time to do manually but that's where automation comes in. Phil and Lauren talk to an...1961brand,brandbuilding,branding,buildingabrand,businessautomation,desgin,entrepreneur,entrepreneurship,howto,howtobuildabrand,howtoscalebusiness,interiordesign,personalbrand,scalingbusiness,successfulbrandcleanfullhttps://www.spreaker.com/episode/11-a-clothing-company-that-wants-more-sales--14608302https://api.spreaker.com/episode/14608302Tue, 24 Apr 2018 16:05:04 +0000Phil PallenIt’s time for a new look in the corporate world. 👕 Daniel and Calvin are in the business of making your workday comfortable, yet stylish. Their clothing company has hit the ground running with influencer marketing, but something is just not clicking....2062audience,brand,branding,buildingabrand,buildinganaudience,clothingbrand,comfortableclothes,companybranding,corporatestyle,entrepreneur,howtobuildabrand,influencermarketing,influencers,mensstyle,newbrand,personalbranding,targetaudience,travelclothingcleanfullhttps://www.spreaker.com/episode/10-an-actress-turned-mom-who-wants-a-lifestyle-brand--14555798https://api.spreaker.com/episode/14555798Tue, 17 Apr 2018 16:00:04 +0000Phil PallenFor anyone who's passionate about life, this episode is for you 😬 Danielle is a commercial actress, beauty expert, creative producer, and a mom. She's good at many things, which is why she's come to Phil and Lauren to help her prioritize. In this fun...1920actress,bandingforacting,brandbuilding,branding,brandingforbusiness,buildingabrand,commercialacting,creativebranding,entrepreneur,howtobuildabrand,lifestyle,lifestylebrand,personalbrand,promotingabrand,socialmediacleanfullhttps://www.spreaker.com/episode/09-a-new-grad-who-wants-a-job--14500255https://api.spreaker.com/episode/14500255Tue, 10 Apr 2018 16:00:05 +0000Phil PallenYou need experience to get a job, but you need a job to get experience 🤔 We've all felt that growing pains of being new to the workforce, but the next generation is feeling it more than ever. In this episode, Dubraska seeks help with building a brand...1936brandbuilding,branding,brandingforajob,brandingforbusiness,buildingabrand,creativebranding,fashion,fashionwriting,findingajob,gettingexperience,grad,howto,howtobuildabrand,newgrad,personalbrand,promoteyourbrand,styling,stylist,workexperience,writingcleanfullhttps://www.spreaker.com/episode/08-a-consultant-who-wants-to-draw-for-a-living--14391199https://api.spreaker.com/episode/14391199Wed, 28 Mar 2018 04:29:44 +0000Phil PallenAll pencils down! ✏️Have you ever had a side hustle you've wanted to turn full-time? Our guest Laurens is a consultant by day and video scriber at night. In this inspiring episode, Laurens walks us through the merits of his process and realizes that...1692animation,becomingabrand,brand,branding,brandstrategy,buildingabrand,creativebranding,entrepreneur,graphicrecording,howto,howtobuildabrand,personalbrand,promoteyourbrand,promoting,sidehustle,sketchnotes,videoscribingcleanfullhttps://www.spreaker.com/episode/07-a-commercial-actress-and-viral-conspiracist-who-wants-a-content-strategy--14335352https://api.spreaker.com/episode/14335352Tue, 20 Mar 2018 16:00:05 +0000Phil PallenMake life whatever you want it to be ✨ Today's guest wants a content strategy to inspire people to live life on their own terms. As a successful commercial actress, mother, and (unintentional) viral conspiracist, Andi has a do-it-all attitude that's...1898acting,actress,brand,brandadvice,brandbuilding,brandingactors,brandpromoting,brandstrategist,brandstrategy,brandtherapy,buildabrand,commercialactress,conspiracy,entrepreneur,entrepreneurship,howtobuildabrand,howtohaveagoodbrand,melaniatrump,personalbrand,strategycleanfullhttps://www.spreaker.com/episode/06-a-fine-arts-organization-that-wants-more-members--14259908https://api.spreaker.com/episode/14259908Tue, 13 Mar 2018 16:00:06 +0000Phil PallenArt freaks, listen up! 🎨 In this episode, we're introduced to the nichest of niche brands: A fiber arts magazine and membership organization. While the magazine's social media presence is booming, the organization is having troubles converting those...1934art,audiencegrowing,brand,brandbuilding,brandingforart,brandpromoting,buildingabrand,business,businessbrand,entrepreneur,entrepreneurship,fiberart,fineartbranding,finearts,howtobuildabrand,magazine,memebrshipcommunity,personalbrandcleanfullhttps://www.spreaker.com/episode/05-a-magician-who-wants-to-be-a-household-name--14211563https://api.spreaker.com/episode/14211563Tue, 06 Mar 2018 17:00:06 +0000Phil PallenBranding is a magical thing. 🎩 In this episode, a magician asks Phil and Lauren how to grow an audience on Instagram. The team tackles the greatest issues with posting illusions online and develop an Instagram posting strategy to start right away.1815brandbuilding,branding,brandingmagic,brandpromoting,business,entrepreneur,entrepreneurship,howto,howtobuildabrand,illusion,illusionist,instagram,instagramstrategy,magic,magician,personalbrand,personalbranding,positionyourbrand,promotecleanfullhttps://www.spreaker.com/episode/04-a-matchmaker-who-wants-more-clients--14153553https://api.spreaker.com/episode/14153553Tue, 27 Feb 2018 17:00:05 +0000Phil PallenAll heart eyes for episode four. 😍 In this episode, Phil and Lauren meet with a matchmaker (you read that right) to talk about spreading the love to get more clients. Our guest discusses her brand's niche and unique positioning, while our hosts help...1923brandbuilding,branding,buildabrand,buildyourbrand,diybrand,entrepreneur,entrepreneurship,gettingpress,howto,howtogetclients,lovecoach,matchmaker,personalbranding,plussizelove,plussizewomen,presscleanfullhttps://www.spreaker.com/episode/03-a-networking-professional-who-wants-to-do-her-own-thing--14093350http://philpallen.expert/episodes/03-morgan.]]>https://api.spreaker.com/episode/14093350Tue, 20 Feb 2018 15:00:05 +0000Phil PallenHave you ever quit your dream job? ✨ Our brave guest in episode three is leaving the security of her current organization to tackle a new venture. Phil and Lauren help Morgan define her elevator pitch, solidify her target audiences, and find the...http://philpallen.expert/episodes/03-morgan.]]>1848brand,brandbuilding,brandfocus,branding,brandpositioning,buildabusiness,buildingabrand,business,emailnetworking,entrepreneur,entrepreneurship,howtobuildabrand,networking,peopleconnector,personalbrand,positionyourbrand,promote,promoteyourbrandcleanfullhttps://www.spreaker.com/episode/02-an-audio-expert-who-wants-a-personal-brand--14038957http://philpallen.expert/episodes/02-fernando]]>https://api.spreaker.com/episode/14038957Tue, 13 Feb 2018 04:43:53 +0000Phil PallenDo you hear that? 👂It's the sound of someone wanting a personal brand. In episode two, Phil and Lauren meet with an Emmy Award-winning audio specialist to discuss his goals. The guest has a successful business and is looking for a way to appeal to a...http://philpallen.expert/episodes/02-fernando]]>1926audio,audiobrand,brand,brandbuilding,brandfocus,branding,brandingforaudio,brandpositioning,buildabrand,buildabusiness,business,emmyawards,emmyawardwinning,howtobuildabrand,lasvegas,makingmoney,movieaudio,personalbrand,positionyourbrand,promotecleanfullhttps://www.spreaker.com/episode/01-a-fashion-expert-who-wants-to-monetize--13998771http://philpallen.expert/episodes/01-tamiko]]>https://api.spreaker.com/episode/13998771Thu, 08 Feb 2018 21:48:13 +0000Phil PallenBrand Therapy is now in session 🤓 For the first episode, Phil and Lauren meet with a fashion expert who, despite 15 years of experience, is having trouble making money from her brand. The guest talks through her motivation, history, challenges, and...http://philpallen.expert/episodes/01-tamiko]]>1847brand,brandbuilding,branding,brandingforbusiness,brandingforfashion,business,businessbranding,fashion,fashionbrand,howtomakemoney,losangeles,makingmoney,makingmoneyinyourbusiness,monetize,money,newyorkcity,personalbrand,stylecleanfullhttps://www.spreaker.com/episode/00-preview--13965602http://philpallen.expert/therapy)]]>https://api.spreaker.com/episode/13965602Sun, 04 Feb 2018 03:48:23 +0000Phil PallenThe doctors aren't in, but brand strategists Phil and Lauren are here. Get the rundown on their brand new podcast and hear a sneak peek of what's coming up. 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