http://www.inboundbackoffice.comenBusinessCopyright Inbound Back Officehttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/4a703cee05e84561d59e53559abcaa50.jpghttp://www.inboundbackoffice.comWed, 09 Oct 2024 15:33:57 +0000Inbound Back OfficeInbound Back Officepodcast@inboundbackoffice.comWe chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.trueepisodichttps://www.spreaker.com/episode/e363-the-7-universal-principles-of-persuasion-thinking-fast-slow-david-aaronson-digital-inbound--60633150
But how do you use persuasion without being sleazy or manipulative? 

Well, David Aaronson of Digital Inbound has the answer.

As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes.

In this episode, you'll learn:

• How the human brain works when it comes to making decisions
• 7 principles to persuasion that you can use in marketing, sales, and everyday life
• How to change your sales approach to be more persuasive

You can find David at Digital Inbound and on LinkedIn.

https://www.digitalinbound.com/influence

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/60633150Fri, 19 Jul 2024 09:00:10 +0000Inbound Back OfficePersuasion can have a huge impact on your sales. But how do you use persuasion without being sleazy or manipulative?  Well, David Aaronson of Digital Inbound has the answer. As the owner of Digital Inbound, David is a Cialdini Institute Certified...
But how do you use persuasion without being sleazy or manipulative? 

Well, David Aaronson of Digital Inbound has the answer.

As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes.

In this episode, you'll learn:

• How the human brain works when it comes to making decisions
• 7 principles to persuasion that you can use in marketing, sales, and everyday life
• How to change your sales approach to be more persuasive

You can find David at Digital Inbound and on LinkedIn.

https://www.digitalinbound.com/influence

If you liked this episode, please leave us a review on Apple Podcasts!]]>1476false363fullhttps://www.spreaker.com/episode/e362-marketing-for-ecommerce-businesses-tifany-mazza-tykio--60632474
eCommerce marketing is a different animal than B2B marketing.

So how do you know if you're doing it right?

That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.

In this episode, you'll learn:

• What makes marketing for eCommerce businesses different
• How to ensure your eCommerce is optimized for conversions
• How to use paid ads for your eCommerce business
• Best practices for email marketing for eCommerce businesses

You can find Tifany at Tykio & Not to Die For and on LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/60632474Fri, 12 Jul 2024 09:00:09 +0000Inbound Back OfficeIf you have an eCommerce business, are you marketing effectively? eCommerce marketing is a different animal than B2B marketing. So how do you know if you're doing it right? That's where Tifany Mazza, Founder of Tykio comes in. With more than a...
eCommerce marketing is a different animal than B2B marketing.

So how do you know if you're doing it right?

That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.

In this episode, you'll learn:

• What makes marketing for eCommerce businesses different
• How to ensure your eCommerce is optimized for conversions
• How to use paid ads for your eCommerce business
• Best practices for email marketing for eCommerce businesses

You can find Tifany at Tykio & Not to Die For and on LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>1241false362fullhttps://www.spreaker.com/episode/e361-maximizing-profits-mastering-your-agency-s-p-l-structure-and-key-performance-benchmarks-garrett-mehrguth-directive-consulting--60415121
Well, maybe you shouldn't be...

What if there was a better way to maximize your profits while putting other metrics first?

On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency. 

Garrett has a different take on structuring your P&L for every phase of your business.

On this episode, you'll learn:

• The first step to maximizing your profits
• How to structure your P&L depending on your phase of business
• The top performance benchmarks to track

You can find Garrett at Directive Consulting and on socials:

LinkedIn

https://garrettmehrguth.com/

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/60415121Fri, 05 Jul 2024 09:00:07 +0000Inbound Back OfficeAre you a "profit first" agency? Well, maybe you shouldn't be... What if there was a better way to maximize your profits while putting other metrics first? On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive...
Well, maybe you shouldn't be...

What if there was a better way to maximize your profits while putting other metrics first?

On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency. 

Garrett has a different take on structuring your P&L for every phase of your business.

On this episode, you'll learn:

• The first step to maximizing your profits
• How to structure your P&L depending on your phase of business
• The top performance benchmarks to track

You can find Garrett at Directive Consulting and on socials:

LinkedIn

https://garrettmehrguth.com/

If you liked this episode, please leave us a review on Apple Podcasts!]]>1497false361fullhttps://www.spreaker.com/episode/e360-how-to-generate-leads-with-your-podcast-ryan-sullivan-podcast-principles--60414711
Do you have a podcast and wonder how you can generate leads from it?

Well wonder no more!

On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs launch profitable podcasts with strategy, first.

Ryan is here to school you on how to start a podcast if you don't have one and how you can use your podcast to generate leads.

This is a "can't miss" episode!

In this episode, you'll learn:

• How to start a podcast
• The easiest way to start generating leads from your podcast
• Several other things you can do with any podcast format to generate leads

You can find Ryan at Podcast Principles and on socials:

LinkedIn

Ryan's podcast:

Apple
Spotify
YouTube

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/60414711Fri, 28 Jun 2024 09:00:08 +0000Inbound Back OfficeHave you been thinking about starting a podcast? Do you have a podcast and wonder how you can generate leads from it? Well wonder no more! On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies...
Do you have a podcast and wonder how you can generate leads from it?

Well wonder no more!

On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs launch profitable podcasts with strategy, first.

Ryan is here to school you on how to start a podcast if you don't have one and how you can use your podcast to generate leads.

This is a "can't miss" episode!

In this episode, you'll learn:

• How to start a podcast
• The easiest way to start generating leads from your podcast
• Several other things you can do with any podcast format to generate leads

You can find Ryan at Podcast Principles and on socials:

LinkedIn

Ryan's podcast:

Apple
Spotify
YouTube

If you liked this episode, please leave us a review on Apple Podcasts!]]>1412false360fullhttps://www.spreaker.com/episode/e359-living-and-loving-your-agency-s-mission-and-core-values-emily-green-grace-communications--60414060
Do you even have core values for your business?

If not, you could be hurting your business!

On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day!

Emily has over 12 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications.

In this episode you'll learn:

• Why creating core values and a company mission are extremely important
• How to craft your core values and mission statement
• How to live and love your core values & mission every day in your business

You can find Emily at Grace Communications and on socials:

LinkedIn

All socials @gracefulmarketing

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/60414060Fri, 21 Jun 2024 09:00:08 +0000Inbound Back OfficeWhen was the last time you thought about your business' core values? Do you even have core values for your business? If not, you could be hurting your business! On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is...
Do you even have core values for your business?

If not, you could be hurting your business!

On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day!

Emily has over 12 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications.

In this episode you'll learn:

• Why creating core values and a company mission are extremely important
• How to craft your core values and mission statement
• How to live and love your core values & mission every day in your business

You can find Emily at Grace Communications and on socials:

LinkedIn

All socials @gracefulmarketing

If you liked this episode, please leave us a review on Apple Podcasts!]]>1525false359fullhttps://www.spreaker.com/episode/e358-the-potential-impact-of-sms-marketing-for-agencies-and-businesses-shannon-panaro-sp-marketing--60136306
If not you may be missing out!

There is huge potential in SMS for your clients and your agency.

And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how.

Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate, and engage customers/members with unique campaigns. This easily and affordably accomplished a way to generate new sales and customer communication.
In this episode, you'll learn:

• The statistics on SMS as part of a marketing strategy
• Some of the compliance issues you'll want to be aware of
• How to get started with SMS for your business or your clients
• The many different ways you can use SMS for your business

You can find Shannon at https://www.shannonpanaro.com/ and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/60136306Fri, 14 Jun 2024 09:00:10 +0000Inbound Back OfficeAre you offering SMS Texting as a service yet? If not you may be missing out! There is huge potential in SMS for your clients and your agency. And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how. Shannon specilizes in...
If not you may be missing out!

There is huge potential in SMS for your clients and your agency.

And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how.

Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate, and engage customers/members with unique campaigns. This easily and affordably accomplished a way to generate new sales and customer communication.
In this episode, you'll learn:

• The statistics on SMS as part of a marketing strategy
• Some of the compliance issues you'll want to be aware of
• How to get started with SMS for your business or your clients
• The many different ways you can use SMS for your business

You can find Shannon at https://www.shannonpanaro.com/ and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>1264false358fullhttps://www.spreaker.com/episode/e357-marketing-jargon-how-agencies-talk-to-their-clients-and-prospective-clients-mark-whittaker-whitmark-digital--60136191
Or are you using marketing jargon that only those in the industry can understand?

On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.

Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.

In this episode, you'll learn:

• What exactly marketing jargon is.
• How to know if you're using too much jargon
• The downfalls of using too much jargon
• The benefits of being more clear with clients and potential clients
• Better ways of communicating to your audience.

You can find Mark at markwhittaker.com and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/60136191Fri, 07 Jun 2024 09:00:07 +0000Inbound Back OfficeAre you being clear to your audience? Or are you using marketing jargon that only those in the industry can understand? On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is...
Or are you using marketing jargon that only those in the industry can understand?

On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.

Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.

In this episode, you'll learn:

• What exactly marketing jargon is.
• How to know if you're using too much jargon
• The downfalls of using too much jargon
• The benefits of being more clear with clients and potential clients
• Better ways of communicating to your audience.

You can find Mark at markwhittaker.com and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>1439false357fullhttps://www.spreaker.com/episode/e356-indoor-digital-billboards-digital-wave-marketing-solutions-austin-wolfe--59596970
Enter indoor digital billboards.

Never heard of them?

Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards.

Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets.

In this episode, you'll learn:

• What indoor digital billboards are
• Why you may want to add indoor digital billboards to your services
• How profitable they can be
• How to get started

You can find Austin at Digital Wave Marketing Solutions and on socials:

LinkedIn
Instagram 

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59596970Fri, 31 May 2024 09:00:05 +0000Inbound Back OfficeWhat if you could offer your clients a new and profitable way of advertising? Enter indoor digital billboards. Never heard of them? Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is...
Enter indoor digital billboards.

Never heard of them?

Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards.

Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets.

In this episode, you'll learn:

• What indoor digital billboards are
• Why you may want to add indoor digital billboards to your services
• How profitable they can be
• How to get started

You can find Austin at Digital Wave Marketing Solutions and on socials:

LinkedIn
Instagram 

If you liked this episode, please leave us a review on Apple Podcasts!]]>1429false356fullhttps://www.spreaker.com/episode/e355-the-six-equations-of-the-science-of-marketing-avi-kumar-kuware-inc--59536448
Are you making marketing decisions based on feelings more than data?

If you don't know, our guest is here to break it all down so you know for sure.

On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media.

In this episode, you'll learn:

• What the Science of Marketing is
• How to figure out how much you should be spending on marketing
• How to properly calculate your marketing ROi
• The 2 biggest factors of effective marketing

You can find Avi at Kuware and Invisible PPC and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59536448Fri, 24 May 2024 09:00:04 +0000Inbound Back OfficeAre you tracking your marketing ROI properly? Are you making marketing decisions based on feelings more than data? If you don't know, our guest is here to break it all down so you know for sure. On this episode, we have Avi Kumar, founder and CEO...
Are you making marketing decisions based on feelings more than data?

If you don't know, our guest is here to break it all down so you know for sure.

On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media.

In this episode, you'll learn:

• What the Science of Marketing is
• How to figure out how much you should be spending on marketing
• How to properly calculate your marketing ROi
• The 2 biggest factors of effective marketing

You can find Avi at Kuware and Invisible PPC and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>1646false355fullhttps://www.spreaker.com/episode/e354-reviewing-your-agency-s-brand-value-proposition-in-today-s-world-jennifer-sutton-bright-marketing--59530863
Are you putting in enough brain sweat?

If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!

On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.

After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.

In this episode you'll learn:

• What a brand is (and isn't)
• How often you should be reevaluating your brand/value proposition
• Why the landscape is so different today than even 5 years ago
• The questions to ask when evaluating your brand and value proposition

You can find Jennifer at Bright Marketing and on socials:

LinkedIn
Twitter 

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59530863Fri, 17 May 2024 09:00:05 +0000Inbound Back OfficeDoes your company need brand therapy? Are you putting in enough brain sweat? If you haven't reviewed your brand or your value proposition in a few years, then you might just need both! On this episode, we have Jennifer Sutton, CEO or BRIGHT...
Are you putting in enough brain sweat?

If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!

On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.

After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.

In this episode you'll learn:

• What a brand is (and isn't)
• How often you should be reevaluating your brand/value proposition
• Why the landscape is so different today than even 5 years ago
• The questions to ask when evaluating your brand and value proposition

You can find Jennifer at Bright Marketing and on socials:

LinkedIn
Twitter 

If you liked this episode, please leave us a review on Apple Podcasts!]]>1647false354fullhttps://www.spreaker.com/episode/e353-how-to-use-ai-and-your-customers-personalized-content-to-accelerate-agency-growth-jeff-coyle-marketmuse--59530724
We know that it can really accelerate agency growth.

And it can, but not in the way that you're thinking.

Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it.

Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.


In this episode, you'll learn:

• The true capabilities of AI that you probably don't know
• The ONE thing we're all doing wrong with AI
• Practical ways to incorporate AI into your agency

You can find Jeff at MarketMuse and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59530724Fri, 10 May 2024 09:00:05 +0000Inbound Back OfficeWe all know about AI. We know that it can really accelerate agency growth. And it can, but not in the way that you're thinking. Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it. Jeff is the...
We know that it can really accelerate agency growth.

And it can, but not in the way that you're thinking.

Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it.

Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.


In this episode, you'll learn:

• The true capabilities of AI that you probably don't know
• The ONE thing we're all doing wrong with AI
• Practical ways to incorporate AI into your agency

You can find Jeff at MarketMuse and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>2035false353fullhttps://www.spreaker.com/episode/e352-selling-your-services-as-an-agency-owner-tony-dowling-real-inbound--59530634
After all, who knows your agency as well as you?

But are you the best person to be doing it?

On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpot Partner Agency.

In this episode, you'll learn:

• The difference between low level sales people and high level sales people
• When to start delegating sales to someone else
• Why your current team is your best talent pool for sales
• How to select the best salesperson for your agency

You can find Tony at Real Inbound and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59530634Fri, 03 May 2024 09:00:06 +0000Inbound Back OfficeAs an agency owner, you have probably done your share of selling. After all, who knows your agency as well as you? But are you the best person to be doing it? On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling...
After all, who knows your agency as well as you?

But are you the best person to be doing it?

On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpot Partner Agency.

In this episode, you'll learn:

• The difference between low level sales people and high level sales people
• When to start delegating sales to someone else
• Why your current team is your best talent pool for sales
• How to select the best salesperson for your agency

You can find Tony at Real Inbound and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>1501false352fullhttps://www.spreaker.com/episode/e351-how-to-avoid-and-fix-a-google-ads-suspension-john-horn-stubgroup--59139950
Your Google Ads account has been suspended.

Now what??

On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions!

StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. John has taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views.

In this episode, you'll learn:

• Why so many Google Ad accounts are suspended
• Best practices to avoid Google Ads suspensions
• The right (and WRONG) way to appeal a Google Ads suspension
• Where to get help with a Google Ads suspension

You can find John at StubGroup and on socials:

LinkedIn

Find out How to Reverse Your Google Ads Suspension

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59139950Mon, 29 Apr 2024 09:00:03 +0000Inbound Back OfficeSUSPENDED! Your Google Ads account has been suspended. Now what?? On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions! StubGroup has generated over half a billion dollars in...
Your Google Ads account has been suspended.

Now what??

On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions!

StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. John has taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views.

In this episode, you'll learn:

• Why so many Google Ad accounts are suspended
• Best practices to avoid Google Ads suspensions
• The right (and WRONG) way to appeal a Google Ads suspension
• Where to get help with a Google Ads suspension

You can find John at StubGroup and on socials:

LinkedIn

Find out How to Reverse Your Google Ads Suspension

If you liked this episode, please leave us a review on Apple Podcasts!]]>1438false351fullhttps://www.spreaker.com/episode/e350-marketing-agility-is-the-1-factor-in-success-brooke-maclean-marketwake--59139807
That is, until they stop serving you.

Many times you don't even notice that your habits are no longer serving you.

You're only hurting yourself by not evaluating this regularly!

On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services to industries including healthcare, SaaS, FinTech, and eCommerce.

Brooke talks about how to be agile in your marketing so that you can continuously grow your success.

You'll learn:

• What marketing agility actually means
• How to stay agile in marketing and partnerships
• How often to evaluate what you're doing
• What metrics to look at to determine if what you're doing is still serving you
• How to work with clients who are not comfortable with agility

You can find Brooke at Marketwake and on socials:

LinkedIn

Punchlist

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59139807Fri, 26 Apr 2024 09:00:04 +0000Inbound Back OfficeHabits and routines are great, right? That is, until they stop serving you. Many times you don't even notice that your habits are no longer serving you. You're only hurting yourself by not evaluating this regularly! On this podcast, we have Brooke...
That is, until they stop serving you.

Many times you don't even notice that your habits are no longer serving you.

You're only hurting yourself by not evaluating this regularly!

On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services to industries including healthcare, SaaS, FinTech, and eCommerce.

Brooke talks about how to be agile in your marketing so that you can continuously grow your success.

You'll learn:

• What marketing agility actually means
• How to stay agile in marketing and partnerships
• How often to evaluate what you're doing
• What metrics to look at to determine if what you're doing is still serving you
• How to work with clients who are not comfortable with agility

You can find Brooke at Marketwake and on socials:

LinkedIn

Punchlist

If you liked this episode, please leave us a review on Apple Podcasts!]]>1555false350fullhttps://www.spreaker.com/episode/e349-how-to-use-story-in-marketing-messaging-graham-burke-bullseye-messaging--59139418
If you're not using storytelling, it might not be.

But there is hope!

On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them.

Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients.

In this episode, you'll discover:

• How to take a complex product/service and simplify the messaging
• How to properly use AI to help with writing
• How to really connect with your clients and prospects
• How to be a storyteller if you're not good at storytelling
• So much more!

You can find Graham at Bullseye Messaging and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59139418Tue, 23 Apr 2024 09:00:04 +0000Inbound Back OfficeIs your messaging truly connecting with your audience? If you're not using storytelling, it might not be. But there is hope! On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter...
If you're not using storytelling, it might not be.

But there is hope!

On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them.

Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients.

In this episode, you'll discover:

• How to take a complex product/service and simplify the messaging
• How to properly use AI to help with writing
• How to really connect with your clients and prospects
• How to be a storyteller if you're not good at storytelling
• So much more!

You can find Graham at Bullseye Messaging and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>1398false349fullhttps://www.spreaker.com/episode/e348-shortform-video-strategies-for-your-agency-austin-falter-falter-media--59139104
Everybody's doing it.

Should you?

Maybe!

On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more.

Austin talks about how if you're not using shortform video as part of your social media strategy, you are missing out on a huge opportunity!

In this episode, you'll learn:

• The best strategy for shortform videos
• Which platforms are best for shortform videos
• How to create shortform videos, even if you've never done it before
• How shortform video is the first step in a successful funnel
• So much more!

You can find Austin at Falter Media and on socials

LinkedIn

7 Viral Video Types for Personal Brands 

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59139104Fri, 19 Apr 2024 09:00:04 +0000Inbound Back OfficeShortform video... Everybody's doing it. Should you? Maybe! On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another...
Everybody's doing it.

Should you?

Maybe!

On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master 😅... that's a story for another day. He helps brands with video marketing video through shortform video on TikTok, Instagram, YouTube & more.

Austin talks about how if you're not using shortform video as part of your social media strategy, you are missing out on a huge opportunity!

In this episode, you'll learn:

• The best strategy for shortform videos
• Which platforms are best for shortform videos
• How to create shortform videos, even if you've never done it before
• How shortform video is the first step in a successful funnel
• So much more!

You can find Austin at Falter Media and on socials

LinkedIn

7 Viral Video Types for Personal Brands 

If you liked this episode, please leave us a review on Apple Podcasts!]]>1519false348fullhttps://www.spreaker.com/episode/e347-how-to-find-the-best-pricing-model-for-your-agency-marcel-petitpas-parakeeto--59128957
Do you know if your pricing model is the best one for your agency and your services?

There's no need to wonder anymore.

On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency.

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. 

In this episode, you'll learn:

• How to figure out if you should bill for time, value or something else
• How to figure out if you should be considering retainers, project based fees or something else
• How to figure out if you should be changing your pricing model and when as your agency and services mature
• What the Pricing Quadrant is and how to use it

You can find Marcel at Parakeeto and on socials:

LinkedIn

Check out Marcel's Free Agency Profit Toolkit!

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59128957Tue, 16 Apr 2024 09:00:04 +0000Inbound Back OfficeDo you know if you're actually making a profit? Do you know if your pricing model is the best one for your agency and your services? There's no need to wonder anymore. On this episode, we have Marcel Petitpas who will be dropping some insane tips...
Do you know if your pricing model is the best one for your agency and your services?

There's no need to wonder anymore.

On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency.

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. 

In this episode, you'll learn:

• How to figure out if you should bill for time, value or something else
• How to figure out if you should be considering retainers, project based fees or something else
• How to figure out if you should be changing your pricing model and when as your agency and services mature
• What the Pricing Quadrant is and how to use it

You can find Marcel at Parakeeto and on socials:

LinkedIn

Check out Marcel's Free Agency Profit Toolkit!

If you liked this episode, please leave us a review on Apple Podcasts!]]>2001false347fullhttps://www.spreaker.com/episode/e346-how-to-do-seo-the-right-way-ryan-whitfield-sparklaunch-media--59128852
But are you doing it right?

I mean really the right way to get the best results?

On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO.

Ryan has been in sales and marketing for nearly 15 years now. For the past two years, he's been the CEO of SparkLaunch Media, a digital marketing agency that helps businesses turn their website into scaleable sales engines.

In this episode you'll learn:

• The simple key to doing great SEO
• Tactics to avoid and why
• How different search engines differ for SEO
• How to talk to clients about the long-game approach to SEO

Get Ryan's guide, Is SEO Worth it in 2024?

You can find Ryan at SparkLaunch Media and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59128852Fri, 12 Apr 2024 09:00:04 +0000Inbound Back OfficeYou know that SEO is important. But are you doing it right? I mean really the right way to get the best results? On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows...
But are you doing it right?

I mean really the right way to get the best results?

On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO.

Ryan has been in sales and marketing for nearly 15 years now. For the past two years, he's been the CEO of SparkLaunch Media, a digital marketing agency that helps businesses turn their website into scaleable sales engines.

In this episode you'll learn:

• The simple key to doing great SEO
• Tactics to avoid and why
• How different search engines differ for SEO
• How to talk to clients about the long-game approach to SEO

Get Ryan's guide, Is SEO Worth it in 2024?

You can find Ryan at SparkLaunch Media and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>1482false346fullhttps://www.spreaker.com/episode/e345-the-key-laws-to-agency-growth-michael-wark-trimline--59128725
You know what challenges I'm talking about.

The challenges that take you through the 'bermuda triangle" of business.

But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth?

Our guest on this episode is Michael Wark, CEO of Timeline, holds the key. 

Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.  He is the founder of Trimline which specialises in  helping agency owners stay profitable as they navigate the growth curve to $5 million revenue and beyond. 

Michael outlines the key laws of agency growth to catapult you to maximum growth.

In this episode, you'll learn:

• Why mindset is the first thing you need to consider
• How hiring the right team members is a huge key to growth
• How growing too fast can kill your agency
• How being future-minded will serve you well

You can find Michael at Trimline and on socials:

LinkedIn

Check out Michael's book Riding the Waves of Business Growth: Your Path to a $5M Company

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59128725Tue, 09 Apr 2024 09:00:02 +0000Inbound Back OfficeEver wish you had a north star guiding you through the challenges of agency growth? You know what challenges I'm talking about. The challenges that take you through the 'bermuda triangle" of business. But what if there were rules you could follow...
You know what challenges I'm talking about.

The challenges that take you through the 'bermuda triangle" of business.

But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth?

Our guest on this episode is Michael Wark, CEO of Timeline, holds the key. 

Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.  He is the founder of Trimline which specialises in  helping agency owners stay profitable as they navigate the growth curve to $5 million revenue and beyond. 

Michael outlines the key laws of agency growth to catapult you to maximum growth.

In this episode, you'll learn:

• Why mindset is the first thing you need to consider
• How hiring the right team members is a huge key to growth
• How growing too fast can kill your agency
• How being future-minded will serve you well

You can find Michael at Trimline and on socials:

LinkedIn

Check out Michael's book Riding the Waves of Business Growth: Your Path to a $5M Company

If you liked this episode, please leave us a review on Apple Podcasts!]]>1608false345fullhttps://www.spreaker.com/episode/e344-why-everyone-should-be-doing-account-based-marketing-mike-maynard-napier-b2b--59034780
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!

On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.

Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.

In this episode, you'll discover:

• What types of companies Account Based Marketing is for
• The benefits of Account Based Marketing
• How to identify the accounts you want to market to
• How to start using Account Based Marketing

You can find Mike at Napier B2B and on LinkedIn.

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59034780Fri, 05 Apr 2024 09:00:02 +0000Inbound Back OfficeAccount Based Marketing is a popular approach for many large companies. But for smaller companies, Account Based Marketing can seem confusing or out of reach. But it doesn't have to be! On this episode, we have Mike Maynard, Managing Director of...
But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!

On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.

Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.

In this episode, you'll discover:

• What types of companies Account Based Marketing is for
• The benefits of Account Based Marketing
• How to identify the accounts you want to market to
• How to start using Account Based Marketing

You can find Mike at Napier B2B and on LinkedIn.

If you liked this episode, please leave us a review on Apple Podcasts!]]>1515false344fullhttps://www.spreaker.com/episode/e343-how-to-navigate-relationships-with-enterprise-clients-david-veldt-interactually--59034557
Relationships with larger companies look much different than those of small companies.

So what's the best way to create long-lasting relationships with enterprise clients?

I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of Interactually who chats with Amy about how to navigate those relationships with enterprise clients.

David has been in the digital marketing industry for over 15 years, having worked both for agencies and in-house before starting his own company, Interactually, in 2013. In that time, he has worked with clients across the globe, ranging from local small businesses to Fortune 500 brands. While working with enterprise organizations has been David's bread and butter ever since being thrown in the deep end at his first agency job out of college, he recently led a shift in Interactually's PPC service offerings to simplify the process and make them accessible to companies of all sizes.

In this episode, you'll learn:

• What makes enterprise clients different than other types of clients
• How to navigate the sometimes complex waters of workign with enterprise clients
• The good, the bad, and the ugly of when employees of enterprise clients turnover
• Best practices for forging long-term relationships with enterprise clients

You can find David at Interactually and on socials:

LinkedIn 
Twitter 
Instagram 

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/59034557Tue, 02 Apr 2024 09:00:03 +0000Inbound Back OfficeIf you've ever worked with enterprise clients, you know they're a different breed. Relationships with larger companies look much different than those of small companies. So what's the best way to create long-lasting relationships with enterprise...
Relationships with larger companies look much different than those of small companies.

So what's the best way to create long-lasting relationships with enterprise clients?

I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of Interactually who chats with Amy about how to navigate those relationships with enterprise clients.

David has been in the digital marketing industry for over 15 years, having worked both for agencies and in-house before starting his own company, Interactually, in 2013. In that time, he has worked with clients across the globe, ranging from local small businesses to Fortune 500 brands. While working with enterprise organizations has been David's bread and butter ever since being thrown in the deep end at his first agency job out of college, he recently led a shift in Interactually's PPC service offerings to simplify the process and make them accessible to companies of all sizes.

In this episode, you'll learn:

• What makes enterprise clients different than other types of clients
• How to navigate the sometimes complex waters of workign with enterprise clients
• The good, the bad, and the ugly of when employees of enterprise clients turnover
• Best practices for forging long-term relationships with enterprise clients

You can find David at Interactually and on socials:

LinkedIn 
Twitter 
Instagram 

If you liked this episode, please leave us a review on Apple Podcasts!]]>1307false343fullhttps://www.spreaker.com/episode/e342-ai-and-marketing-in-2024-matthew-silverman-silverman-consulting--58891301
Probably.

So we need to prepare now because the speed of AI is intense.

So how do we do that? And what's the outlook?

On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024.

Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fractional CMO, growth marketing, and ABM. He has been practicing digital marketing since the early days of "online" and loves testing new technologies. He has been utilizing AI in intelligent paid search bidding since before AI was a thing.

In this episode you'll discover:

• Where we are with AI in Marketing today
• Where AI is heading
• What the benefits (and the dangers) of AI are
• Best practices for getting the most out of AI

You can find Matthew at:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58891301Fri, 29 Mar 2024 09:00:02 +0000Inbound Back OfficeAre the AI robots going to take over the world? Probably. So we need to prepare now because the speed of AI is intense. So how do we do that? And what's the outlook? On this episode, we have Matthew Silverman of Silverman Consulting who answers...
Probably.

So we need to prepare now because the speed of AI is intense.

So how do we do that? And what's the outlook?

On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024.

Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fractional CMO, growth marketing, and ABM. He has been practicing digital marketing since the early days of "online" and loves testing new technologies. He has been utilizing AI in intelligent paid search bidding since before AI was a thing.

In this episode you'll discover:

• Where we are with AI in Marketing today
• Where AI is heading
• What the benefits (and the dangers) of AI are
• Best practices for getting the most out of AI

You can find Matthew at:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>1637false342fullhttps://www.spreaker.com/episode/e341-the-value-of-empathetic-marketing-emily-lyman-ranch-bramble--58891246
Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills.

Emily covers:

• The impact difference in marketing messaging types
• Understanding how human emotions play a role in purchasing decisions
• Empathetic marketing framework
• How to prove through data that empathy works

You can find Emily at Branch and Bramble and on socials:

LinkedIn

Get her free empathetic marketing ebook.

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58891246Tue, 26 Mar 2024 09:00:02 +0000Inbound Back OfficeOn this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing. Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping...
Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills.

Emily covers:

• The impact difference in marketing messaging types
• Understanding how human emotions play a role in purchasing decisions
• Empathetic marketing framework
• How to prove through data that empathy works

You can find Emily at Branch and Bramble and on socials:

LinkedIn

Get her free empathetic marketing ebook.

If you liked this episode, please leave us a review on Apple Podcasts!]]>1674false341fullhttps://www.spreaker.com/episode/e340-utilizing-an-experimental-mindset-to-grow-your-business-carolina-fowler-lovegood-studio--58891094
Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired experimental framework, designing smart brand & marketing strategies that help solopreneurs and small businesses to get the most out of their marketing efforts, with minimized risk and maximized impact, so we can finally build the joyful, financially and energetically sustainable businesses of our dreams.

Carolina covers:

• Utilizing an experimental mindset in business growth. (7:17)
• Prioritizing marketing efforts for growth. (16:17)
• Marketing funnel optimization and experimentation. (21:43)
• Systematizing experimentation for marketing agencies. (27:30)

You can find Carolina at Lovegood Studio and on socials:

LinkedIn
IG

Grab your freebie here!

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58891094Fri, 22 Mar 2024 09:00:01 +0000Inbound Back OfficeOn this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business. Carolina is a brand and marketing strategist and founder of Lovegood...
Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired experimental framework, designing smart brand & marketing strategies that help solopreneurs and small businesses to get the most out of their marketing efforts, with minimized risk and maximized impact, so we can finally build the joyful, financially and energetically sustainable businesses of our dreams.

Carolina covers:

• Utilizing an experimental mindset in business growth. (7:17)
• Prioritizing marketing efforts for growth. (16:17)
• Marketing funnel optimization and experimentation. (21:43)
• Systematizing experimentation for marketing agencies. (27:30)

You can find Carolina at Lovegood Studio and on socials:

LinkedIn
IG

Grab your freebie here!

If you liked this episode, please leave us a review on Apple Podcasts!]]>1399false340fullhttps://www.spreaker.com/episode/e339-building-out-your-systems-for-success-as-an-agency-moustafa-moursy-push-analytics--58838779
On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency.

Moustafa Moursy is a deeply experienced entrepreneur who empowers business owners to scale rapidly by rationalizing and mastering processes specific to their circumstances. Moustafa leads Push Analytics, a top consultancy firm helping businesses grow and optimize their business processes. His strong technical foundation and expertise in B2B sales and sales leadership allow him to combine complex processes and technology stacks to deliver custom, hyper-focused systems that maximize efficiency, profits, and market share. By observing functions, conversing with principals, and creating elegant structures, Moustafa and Push generate rapid growth and help businesses more powerfully serve and expand their core markets.

Moustafa covers:

• Systems and documentation are crucial for a successful business, especially in sales processes
• Writing down processes and creating SOPs help identify problems and improve efficiency, in particular in handoffs from team to team
• Improving systems has a guaranteed ROI that is more reliable than other strategies
• The importance of having internal and external processes to define automated and manual tasks associate with sales stages
• Good processes lead to great client experiences which leads to more referrals early on

You can find Moustafa at Push Analytics and on socials:

LinkedIn
Facebook
Instagram
X/Twitter

Get your FREE coaching session: https://pushanalytics.com/coffeecoaching

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58838779Tue, 19 Mar 2024 09:00:02 +0000Inbound Back OfficeYou've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table. On this episode of the podcast, we have Moustafa Moursy, President of...
On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency.

Moustafa Moursy is a deeply experienced entrepreneur who empowers business owners to scale rapidly by rationalizing and mastering processes specific to their circumstances. Moustafa leads Push Analytics, a top consultancy firm helping businesses grow and optimize their business processes. His strong technical foundation and expertise in B2B sales and sales leadership allow him to combine complex processes and technology stacks to deliver custom, hyper-focused systems that maximize efficiency, profits, and market share. By observing functions, conversing with principals, and creating elegant structures, Moustafa and Push generate rapid growth and help businesses more powerfully serve and expand their core markets.

Moustafa covers:

• Systems and documentation are crucial for a successful business, especially in sales processes
• Writing down processes and creating SOPs help identify problems and improve efficiency, in particular in handoffs from team to team
• Improving systems has a guaranteed ROI that is more reliable than other strategies
• The importance of having internal and external processes to define automated and manual tasks associate with sales stages
• Good processes lead to great client experiences which leads to more referrals early on

You can find Moustafa at Push Analytics and on socials:

LinkedIn
Facebook
Instagram
X/Twitter

Get your FREE coaching session: https://pushanalytics.com/coffeecoaching

If you liked this episode, please leave us a review on Apple Podcasts!]]>1924false339fullhttps://www.spreaker.com/episode/e338-transform-your-agency-from-a-generalist-to-a-vertical-market-specialist-corey-quinn-corey-quinn-inc--58838326
But what if I told you that you could be doing so much more with a simple shift?

By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.

On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.

Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.

In this episode, you'll learn:

• The benefits of specializing vs being a generalist
• How long it takes to become a deeply specialized agency
• How to identify the best vertical for your agency
• The 5 steps to taking your agency from generalist to vertical market specialist

You can find Corey at https://www.anyonenoteveryone.com and on socials:
LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58838326Fri, 15 Mar 2024 09:00:02 +0000Inbound Back OfficeYou're probably doing well as a generalist agency. But what if I told you that you could be doing so much more with a simple shift? By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less...
But what if I told you that you could be doing so much more with a simple shift?

By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.

On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.

Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.

In this episode, you'll learn:

• The benefits of specializing vs being a generalist
• How long it takes to become a deeply specialized agency
• How to identify the best vertical for your agency
• The 5 steps to taking your agency from generalist to vertical market specialist

You can find Corey at https://www.anyonenoteveryone.com and on socials:
LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!]]>1555false338fullhttps://www.spreaker.com/episode/e337-strategies-to-not-get-caught-in-spam-filters-james-elliman-elliman-technologies-llc--58831138
James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and security challenges from the front lines. His mission is to serve the people of Massachusetts with a one-stop solution for cybersecurity, tech solutions, and IT support 24/7.

James graduated from Ohio Wesleyan University with a degree in computer science. In previous roles, he worked in a telecommunications network operations center (NOC) and served in a variety of jobs in the maritime industry.

In his free time, Elliman steps out from behind his computer and works on cars, trucks, houses, and boats. He has a passion for resolving any crisis and remaining calm under pressure. “Problem-solving is my favorite thing,” he says.

James covers:

• Navigating email marketing challenges for agencies and clients. (2:33)
• Email security and deliverability in marketing. (7:02)
• Email deliverability and spam prevention for agency owners. (10:42)
• Email customization strategies. (15:34)
• Spam filtering and personalization. (19:21)
• Email security and IT department collaboration. (24:59)

You can find James at Elliman Technologies and on socials:

LinkedIn
Instagram
Facebook

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58831138Tue, 12 Mar 2024 09:00:02 +0000Inbound Back OfficeOn this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters. James Elliman founded Elliman Technologies LLC in...
James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and security challenges from the front lines. His mission is to serve the people of Massachusetts with a one-stop solution for cybersecurity, tech solutions, and IT support 24/7.

James graduated from Ohio Wesleyan University with a degree in computer science. In previous roles, he worked in a telecommunications network operations center (NOC) and served in a variety of jobs in the maritime industry.

In his free time, Elliman steps out from behind his computer and works on cars, trucks, houses, and boats. He has a passion for resolving any crisis and remaining calm under pressure. “Problem-solving is my favorite thing,” he says.

James covers:

• Navigating email marketing challenges for agencies and clients. (2:33)
• Email security and deliverability in marketing. (7:02)
• Email deliverability and spam prevention for agency owners. (10:42)
• Email customization strategies. (15:34)
• Spam filtering and personalization. (19:21)
• Email security and IT department collaboration. (24:59)

You can find James at Elliman Technologies and on socials:

LinkedIn
Instagram
Facebook

If you liked this episode, please leave us a review on Apple Podcasts!]]>1583false337fullhttps://www.spreaker.com/episode/e336-incorporating-automation-and-ai-into-your-business-alicia-branham-bran-marketing--58830042
Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free from uninspiring workplaces and financial constraints. As the CEO of Bran Marketing, she leads a virtual design firm tailored for the modern world, offering top-tier brand development, design, website development, media planning, and influencer marketing services.

In today's digital landscape, where image and story converge, your brand isn't just a name—it's an experience, a message, and a promise. Alicia and her team at Bran Marketing breathe life into your business, ensuring that your story isn't just told—it's felt. With a genuine passion for her craft and a client-centered approach, Alicia stands as a beacon of innovation and excellence in the world of branding.

On the podcast, Alicia covers:

• Creating systems and processes for a virtual agency. 6:13
• Scaling an agency with automation and support. 11:18
• The importance of updating business processes and SOPs. 17:00
• Scaling a business through delegation and community support. 20:01
• Entrepreneurship, business success, and financial management. 23:59
• Networking, and remote work. 29:22

You can find Alicia at Bran Marketing and on socials:

Instagram
LinkedIn
TikTok
Facebook

If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58830042Fri, 08 Mar 2024 10:00:02 +0000Inbound Back OfficeOn this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business. Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm...
Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free from uninspiring workplaces and financial constraints. As the CEO of Bran Marketing, she leads a virtual design firm tailored for the modern world, offering top-tier brand development, design, website development, media planning, and influencer marketing services.

In today's digital landscape, where image and story converge, your brand isn't just a name—it's an experience, a message, and a promise. Alicia and her team at Bran Marketing breathe life into your business, ensuring that your story isn't just told—it's felt. With a genuine passion for her craft and a client-centered approach, Alicia stands as a beacon of innovation and excellence in the world of branding.

On the podcast, Alicia covers:

• Creating systems and processes for a virtual agency. 6:13
• Scaling an agency with automation and support. 11:18
• The importance of updating business processes and SOPs. 1643false336fullhttps://www.spreaker.com/episode/e335-bridging-the-gap-between-earning-clients-now-and-investing-in-seo-for-the-future-nick-baird-nick-of-time-search--58830703
  Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to work with are national websites with backlogs of unoptimized content and local service-based businesses. Since starting Nick of Time Search in January, his biggest win has been doubling an accounting agency's traffic in six months while finding time to reignite his passion for playing piano and saxophone.
  
  Nick covers:
  
  • Bridging the gap between clients now and investing in SEO for the future. 2:48
  • Repurposing social media content for SEO and website growth. 7:28
  • Investing in business growth and managing debt. 13:10
  • Marketing agency guarantees and client anxiety. 18:43
  • Easing anxiety with an SEO roadmap for your clients 23:56
  
  You can find Nick at nick-baird.com and on LinkedIn
  
  If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58830703Tue, 05 Mar 2024 10:00:01 +0000Inbound Back OfficeOn this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future. Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to...
  Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to work with are national websites with backlogs of unoptimized content and local service-based businesses. Since starting Nick of Time Search in January, his biggest win has been doubling an accounting agency's traffic in six months while finding time to reignite his passion for playing piano and saxophone.
  
  Nick covers:
  
  • Bridging the gap between clients now and investing in SEO for the future. 2:48
  • Repurposing social media content for SEO and website growth. 7:28
  • Investing in business growth and managing debt. 1646false335fullhttps://www.spreaker.com/episode/e334-how-to-diagnose-and-sell-branding-using-brandscience-staeven-frey-quantum-branding-agency--58753572
    Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing.
    
    His playful, light-hearted, and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.
    
    He’s passionate about helping grow, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience™ to become the industry authority they’re meant and made to be.
    
    Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well as joining their brand in a fractional Chief Strategy Officer role.
    
    He loves anything orange, cats, plants, pottery, Coke Zero, and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, albeit human or animal. He lives in Nashville.
    
    Stæven covers:
    
    • Fads vs Data-Driven Branding
    • How brands evolve through seasons and cycles
    • How to talk about branding with your clients
    • The importance of understanding the origin story, category, offering, and marketing landscape for your brand
    You can find Staeven at Quantum Branding Agency and on LinkTree
    
    Get the BrandScience™ Checklist!
    
    If you liked this episode, please leave us a review on Apple Podcasts]]>https://api.spreaker.com/episode/58753572Fri, 01 Mar 2024 10:00:02 +0000Inbound Back OfficeOn this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience. Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding....
    Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing.
    
    His playful, light-hearted, and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.
    
    He’s passionate about helping grow, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience™ to become the industry authority they’re meant and made to be.
    
    Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well as joining their brand in a fractional Chief Strategy Officer role.
    
    He loves anything orange, cats, plants, pottery, Coke Zero, and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, albeit human or animal. He lives in Nashville.
    
    Stæven covers:
    
    • Fads vs Data-Driven Branding
    • How brands evolve through seasons and cycles
    • How to talk about branding with your clients
    • The importance of understanding the origin story, category, offering, and marketing landscape for your brand
    You can find Staeven at Quantum Branding Agency and on LinkTree
    
    Get the BrandScience™ Checklist!
    
    If you liked this episode, please leave us a review on Apple Podcasts]]>1484false334fullhttps://www.spreaker.com/episode/e333-why-prospective-clients-don-t-want-to-work-with-agencies-jarod-spiewak-comet-fuel--58580401
    Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash.
    
    He spent a year working in corporate America and two with a digital marketing agency before launching the first iteration of Comet Fuel in 2018.
    
    Comet Fuel has helped their clients turn $40M+ in ad spend into $250M+ in revenue, one could say that things are going alright.
    
    When he's not working, Jarod can be found cooking, watching way too much YouTube (allegedly), and working on creating efforts that will never see the light of day.
    
    On the podcast, Jarod covers:
    • Why clients don't want to work with agencies. 2:21
    • Creating a unique and compelling offer for web design clients. 4:57
    • Managing client meetings and streamlining communication. 10:00
    • Agency growth and client communication strategies. 14:56
    • Tailoring sales pitches to clients' needs. 20:23
    • Why agencies struggle to work with clients and how to overcome the challenges. 24:47
    
    You can find Jarod at www.cometfuel.com and on socials:
    
    • LinkedIn
    • Twitter
    • Facebook
    • YouTube
    If you liked this episode, please leave us a review on Apple Podcasts!
    ]]>https://api.spreaker.com/episode/58580401Tue, 27 Feb 2024 10:00:02 +0000Inbound Back OfficeOn this episode, we have Jarod Spiewak, Founder of Comet Fuel to share with us why prospective clients don't want to work with agencies. Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning...
    Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash.
    
    He spent a year working in corporate America and two with a digital marketing agency before launching the first iteration of Comet Fuel in 2018.
    
    Comet Fuel has helped their clients turn $40M+ in ad spend into $250M+ in revenue, one could say that things are going alright.
    
    When he's not working, Jarod can be found cooking, watching way too much YouTube (allegedly), and working on creating efforts that will never see the light of day.
    
    On the podcast, Jarod covers:
    • Why clients don't want to work with agencies. 2:21
    • Creating a unique and compelling offer for web design clients. 4:57
    • Managing client meetings and streamlining communication. 10:00
    • Agency growth and client communication strategies. 14:56
    • Tailoring sales pitches to clients' needs. 1438false333fullhttps://www.spreaker.com/episode/e332-mastering-the-sales-funnel-strategies-for-tech-companies-kevin-mccann-lead-launcher--58580041
      Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion.
      
      Kevin McCann is a visionary growth strategist with a laser focus on elevating tech companies to unparalleled revenue heights. As the driving force behind Lead-Launcher, Kevin brings a treasure trove of actionable strategies tailored to solve the unique challenges of the tech sector.
      
      With years of hands-on experience, he has an intimate understanding of the intricacies involved in lead generation, CRM optimization, and sales pipeline management.
      
      Kevin is not just a thought leader; he's an action leader. His transformative approach has redefined businesses and empowered teams to navigate even the most complex sales landscapes.
      
      Kevin covers:
      • Mastering sales funnels for tech companies (3:46)
      • Niching down and differentiating in B2B (8:13)
      • Effecting communication in sales and marketing (13:15)
      • Tailoring Marketing your approach to specific industries (16:56)
      • Sales enablement strategies for agencies (21:25)
      • Empathetic marketing and sales strategies (28:50)
      
      You can find Kevin at https://lead-launcher.com/ and on
      • https://revenuegrowthmastery.com/
      • LinkedIn
      
      If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58580041Fri, 23 Feb 2024 10:00:01 +0000Inbound Back OfficeOn this episode, we have Kevin McCann, President of Lead-Launcher to talk about "Mastering the Sales Funnel: Strategies for Tech Companies." Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin...
      Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion.
      
      Kevin McCann is a visionary growth strategist with a laser focus on elevating tech companies to unparalleled revenue heights. As the driving force behind Lead-Launcher, Kevin brings a treasure trove of actionable strategies tailored to solve the unique challenges of the tech sector.
      
      With years of hands-on experience, he has an intimate understanding of the intricacies involved in lead generation, CRM optimization, and sales pipeline management.
      
      Kevin is not just a thought leader; he's an action leader. His transformative approach has redefined businesses and empowered teams to navigate even the most complex sales landscapes.
      
      Kevin covers:
      • Mastering sales funnels for tech companies (3:46)
      • Niching down and differentiating in B2B (8:13)
      • Effecting communication in sales and marketing (13:15)
      • Tailoring Marketing your approach to specific industries (16:56)
      • Sales enablement strategies for agencies (21:25)
      • Empathetic marketing and sales strategies (28:50)
      
      You can find Kevin at https://lead-launcher.com/ and on
      • https://revenuegrowthmastery.com/
      • LinkedIn
      
      If you liked this episode, please leave us a review on Apple Podcasts!]]>1545false332fullhttps://www.spreaker.com/episode/e331-how-to-offer-long-term-brand-management-to-your-existing-clients-as-an-add-on-service-allison-conway-sealevel-agency--58578218
      It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company.
      
      On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to offer long-term brand management to your existing clients as an add-on service.
      
      Allison is the founder and creative director of Sealevel Agency®, a brand management, marketing strategy, and design agency that helps its clients tell stories worth telling. She's been to over 40 countries, is a bestselling author, and recently completed the Camino de Santiago, a 500-mile pilgrimage across France and Spain. Allison believes business is simple: one person has a thing and another person needs the thing. In the meantime, we get to know each other by sharing the stories that make us human – and she loves helping her clients, and fellow agency owners, do exactly that. She loves making friends so find her on LinkedIn.
      
      Today, Allison covers:
      
      • The importance of long-term brand management (3:26)
      • How brand perceptions are created subconsciously (5:21)
      • Where to start when creating a brand management strategy for clients (8:32)
      • Why brand management is a blind spot for most clients (13:51)
      • What makes up your brand's reputation (20:18)
      • 3 things to think about when offering brand management to clients (21:14)
      
      You can find Allison at Sealevel Agency and on LinkedIn.
      
      Find her mini-course here: https://sealevelagency.com/shop/courses
      
      If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58578218Tue, 20 Feb 2024 10:00:02 +0000Inbound Back OfficeAs agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management. It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company. On this...
      It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company.
      
      On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to offer long-term brand management to your existing clients as an add-on service.
      
      Allison is the founder and creative director of Sealevel Agency®, a brand management, marketing strategy, and design agency that helps its clients tell stories worth telling. She's been to over 40 countries, is a bestselling author, and recently completed the Camino de Santiago, a 500-mile pilgrimage across France and Spain. Allison believes business is simple: one person has a thing and another person needs the thing. In the meantime, we get to know each other by sharing the stories that make us human – and she loves helping her clients, and fellow agency owners, do exactly that. She loves making friends so find her on LinkedIn.
      
      Today, Allison covers:
      
      • The importance of long-term brand management (3:26)
      • How brand perceptions are created subconsciously (5:21)
      • Where to start when creating a brand management strategy for clients (8:32)
      • Why brand management is a blind spot for most clients (13:51)
      • What makes up your brand's reputation (20:18)
      • 3 things to think about when offering brand management to clients (21:14)
      
      You can find Allison at Sealevel Agency and on LinkedIn.
      
      Find her mini-course here: https://sealevelagency.com/shop/courses
      
      If you liked this episode, please leave us a review on Apple Podcasts!]]>1469false331fullhttps://www.spreaker.com/episode/e330-all-about-video-marketing-komal-chaturvedi-co-founder-and-ceo-of-motiongility--58578032
      That's why we are so excited to have Komal Chaturvedi, Co-Founder and CEO of MotionGility - to talk to us All About Video Marketing.
      
      Komal Chaturvedi is a co-founder and CEO at MotionGility, an animated explainer video company based in India. She started her journey working with an MNC, and now her agency works with international brands, helping them achieve their marketing goals through animated explainer videos.
      She co-founded MotionGility in 2015 and, in no time, expanded the services to the USA, UK, and Canada.
      
      Under her leadership, MotionGility has empowered its staff to strive for excellence in the delivery of its services. With a team based in Indore as well as Pennsylvania in the US, they have managed to work with global brands like ADNOC, Pfizer, HDFC, Nissan, Unilever, AutoDesk, and many more.
      
      Komal covers:
      
      • Starting with video marketing 5:06
      • Picking the right agency to do videos for you 7:45
      • Creating a long-term video strategy 13:35
      • Creating a timeline for video creation 15:28
      • Understanding different video styles and messaging per platform 23:08
      
      You can find Komal at https://motiongility.com/ and on LinkedIn.
      
      If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/58578032Fri, 16 Feb 2024 10:00:01 +0000Inbound Back OfficeVideo marketing is an important piece of your marketing plan. While often misunderstood, with the right strategy (and guidance from the right agency!) you’ll soon see why it’s so important. That's why we are so excited to have Komal Chaturvedi,...
      That's why we are so excited to have Komal Chaturvedi, Co-Founder and CEO of MotionGility - to talk to us All About Video Marketing.
      
      Komal Chaturvedi is a co-founder and CEO at MotionGility, an animated explainer video company based in India. She started her journey working with an MNC, and now her agency works with international brands, helping them achieve their marketing goals through animated explainer videos.
      She co-founded MotionGility in 2015 and, in no time, expanded the services to the USA, UK, and Canada.
      
      Under her leadership, MotionGility has empowered its staff to strive for excellence in the delivery of its services. With a team based in Indore as well as Pennsylvania in the US, they have managed to work with global brands like ADNOC, Pfizer, HDFC, Nissan, Unilever, AutoDesk, and many more.
      
      Komal covers:
      
      • Starting with video marketing 5:06
      • Picking the right agency to do videos for you 7:45
      • Creating a long-term video strategy 13:35
      • Creating a timeline for video creation 15:28
      • Understanding different video styles and messaging per platform 23:08
      
      You can find Komal at https://motiongility.com/ and on LinkedIn.
      
      If you liked this episode, please leave us a review on Apple Podcasts!]]>1583false330fullhttps://www.spreaker.com/episode/e329-knowing-your-internal-labor-rate-is-more-important-than-your-profitability-or-revenue-jake-hundley-ceo-of-evergrow-marketing--58549786
      With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer.
      
      On this episode, we have Jake Hundley, CEO of Evergrow Marketing to talk to us about how Knowing your internal labor rate is more important than your profitability or revenue.
      
      Jake is the founder and co-owner of Evergrow Marketing, a digital marketing agency that focuses on the lawn care and landscaping industry. He and his business partner, Cody, also co-host the Everbros Agency Growth Podcast -- a podcast created to provide free advice to agency owners based on their own experience.]]>https://api.spreaker.com/episode/58549786Tue, 13 Feb 2024 10:00:02 +0000Inbound Back OfficeThere are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy. With either of them, you have to know what your internal labor rate is to effectively price your services....
      With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer.
      
      On this episode, we have Jake Hundley, CEO of Evergrow Marketing to talk to us about how Knowing your internal labor rate is more important than your profitability or revenue.
      
      Jake is the founder and co-owner of Evergrow Marketing, a digital marketing agency that focuses on the lawn care and landscaping industry. He and his business partner, Cody, also co-host the Everbros Agency Growth Podcast -- a podcast created to provide free advice to agency owners based on their own experience.]]>1594false329fullhttps://www.spreaker.com/episode/e328-starting-a-marketing-agency-part-6-of-6-julie-nichols-owner-of-julie-nichols-marketing--58534555
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it right to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>https://api.spreaker.com/episode/58534555Fri, 09 Feb 2024 10:00:02 +0000Inbound Back OfficeOn today's podcast, we are welcoming back Julie Nichols, Owner of Julie Nichols Marketing, for the final episode in our 6-part series on Building a Marketing Agency. Today’s episode is called: Forward Momentum: Becoming the Marketing Expert. Julie...
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it right to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>2426false328fullhttps://www.spreaker.com/episode/e327-using-identity-aligned-branding-to-move-out-of-imposter-syndrome-laura-hulleman-creator-owner-of-the-endotype-branding-system--58547041
      It's an amazing moment, but not all clients get that experience. That is why today's podcast guest created a simple system to help brands and small business owners really understand their brand and get that moment.
      
      Then, they can move out of imposter syndrome because they are confident in who they are as a company and brand.
      
      On today's podcast, we have Laura B. Hulleman, Creator / Owner of the Endotype Branding system, to share how identity-aligned branding is the simplest tool to move small business owners out of imposter syndrome.
      
      Laura Hulleman is the creator of the Endotype Formula, Endotype Branding System, best-selling author, and host of the Raving Coaches podcast. She is a powerful truth teller with a superpower to help people believe that being themselves as they are designed is more than enough. Once a person is grounded in their identity, they can begin to operate from their zone of genius and experience more peace every day.
      
      Laura spent years researching and recognizing the patterns that created the Endotype Formula, the most comprehensive and advanced personality assessment available at this time. Right now she takes coaches and entrepreneurs on an adventure into their Endotype Formula to improve their businesses, embody their brand identity, and attract their ideal clientele.]]>https://api.spreaker.com/episode/58547041Tue, 06 Feb 2024 10:00:02 +0000Inbound Back OfficeHave you ever had that moment with a client when you nailed their branding, and they said, "That's me!" It's an amazing moment, but not all clients get that experience. That is why today's podcast guest created a simple system to help brands and...
      It's an amazing moment, but not all clients get that experience. That is why today's podcast guest created a simple system to help brands and small business owners really understand their brand and get that moment.
      
      Then, they can move out of imposter syndrome because they are confident in who they are as a company and brand.
      
      On today's podcast, we have Laura B. Hulleman, Creator / Owner of the Endotype Branding system, to share how identity-aligned branding is the simplest tool to move small business owners out of imposter syndrome.
      
      Laura Hulleman is the creator of the Endotype Formula, Endotype Branding System, best-selling author, and host of the Raving Coaches podcast. She is a powerful truth teller with a superpower to help people believe that being themselves as they are designed is more than enough. Once a person is grounded in their identity, they can begin to operate from their zone of genius and experience more peace every day.
      
      Laura spent years researching and recognizing the patterns that created the Endotype Formula, the most comprehensive and advanced personality assessment available at this time. Right now she takes coaches and entrepreneurs on an adventure into their Endotype Formula to improve their businesses, embody their brand identity, and attract their ideal clientele.]]>1573false327fullhttps://www.spreaker.com/episode/e326-how-to-write-a-marketing-plan-in-the-real-world-damien-cabral-partner-and-cofounder-of-tribal-vision--58534195
      However, that isn't the most productive way of getting results quickly. And it could result in a lot of money spent with very little results, leaving you and your agency looking untrustworthy.
      
      On today's podcast, Damien Cabral, Partner and co-founder of Tribal Vision, dives into practical ways to create and implement a marketing plan in the real world.]]>https://api.spreaker.com/episode/58534195Fri, 02 Feb 2024 10:00:02 +0000Inbound Back OfficeAs agency owners, it can feel like we need to be the smartest person in the room when we get a new client. This can lead to us creating a marketing strategy that overhauls their whole marketing approach to prove that we know what we are doing....
      However, that isn't the most productive way of getting results quickly. And it could result in a lot of money spent with very little results, leaving you and your agency looking untrustworthy.
      
      On today's podcast, Damien Cabral, Partner and co-founder of Tribal Vision, dives into practical ways to create and implement a marketing plan in the real world.]]>1506false325fullhttps://www.spreaker.com/episode/e325-how-to-build-affinity-with-clients-katy-ward-storybrand-certified-guide-and-copywriter-at-new-story-marketing--58431082
      Build strong client relationships, and you will have a thriving agency.
      
      On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients.
      
      Katy is a StoryBrand Certified Guide & Copywriter and a visual artist. She works with companies in holistic wellness and sustainability to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She lives in Austin, Texas, and enjoys regular travel, dancing, hosting events and parties, and deep conversations that aren't about AI.]]>https://api.spreaker.com/episode/58431082Tue, 30 Jan 2024 10:00:01 +0000Inbound Back OfficeIn the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients. Build strong client relationships, and you will have a thriving agency. On today's podcast, we have Katy Ward, StoryBrand Certified...
      Build strong client relationships, and you will have a thriving agency.
      
      On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients.
      
      Katy is a StoryBrand Certified Guide & Copywriter and a visual artist. She works with companies in holistic wellness and sustainability to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She lives in Austin, Texas, and enjoys regular travel, dancing, hosting events and parties, and deep conversations that aren't about AI.]]>1588false324fullhttps://www.spreaker.com/episode/e324-the-importance-of-building-a-personal-brand-on-linkedin-nigel-thomas-ceo-of-alpha-inbound--58430943
      What does that mean?
      
      Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not.
      
      And there's no way to know who is actually consuming your content because 90% of people don't engage. But they are there, reading, watching, and learning from you.
      
      That is why, on today's podcast, we have Nigel Thomas, CEO of Alpha Inbound, to talk about the importance of building a personal brand on LinkedIn.
      
      Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising.
      
      Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur.
      
      With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.]]>https://api.spreaker.com/episode/58430943Fri, 26 Jan 2024 10:00:02 +0000Inbound Back OfficeDid you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage? What does that mean? Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel...
      What does that mean?
      
      Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not.
      
      And there's no way to know who is actually consuming your content because 90% of people don't engage. But they are there, reading, watching, and learning from you.
      
      That is why, on today's podcast, we have Nigel Thomas, CEO of Alpha Inbound, to talk about the importance of building a personal brand on LinkedIn.
      
      Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising.
      
      Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur.
      
      With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.]]>1770false321fullhttps://www.spreaker.com/episode/e323-how-to-set-your-agency-up-for-success-with-pr-chrissy-bernal-founder-of-be-a-better-brand--58349795
      PR isn't just articles and press releases. It is a way to build your brand's reputation.
      
      On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR.
      
      After suddenly ending up in the global spotlight for her unique identical twins, Chrissy Bernal was savvy enough to know she needed to create and grow their brands quickly. After receiving really bad advice that cost time and thousands of dollars, she decided to dive into learning what she really needed to do to help their brands gain momentum and be taken seriously.
      
      And because she doesn't want other authors, podcasters, and entrepreneurs to feel frustrated and stuck like she was, she combined what she learned from her formal education with the real-world knowledge gained from her family’s growth toward global brand awareness so she can help other brands grow with intention and less stress.
      
      She's the founder of Be a Better Brand, and by using proven Marketing and Communications frameworks and strategic PR, she and her team help authors, podcasters, and entrepreneurs pull together branding, messaging, & publicity so they clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known.]]>https://api.spreaker.com/episode/58349795Tue, 23 Jan 2024 10:00:02 +0000Inbound Back OfficeDid you know podcasts are a type of PR you can utilize for your agency? PR isn't just articles and press releases. It is a way to build your brand's reputation. On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with...
      PR isn't just articles and press releases. It is a way to build your brand's reputation.
      
      On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR.
      
      After suddenly ending up in the global spotlight for her unique identical twins, Chrissy Bernal was savvy enough to know she needed to create and grow their brands quickly. After receiving really bad advice that cost time and thousands of dollars, she decided to dive into learning what she really needed to do to help their brands gain momentum and be taken seriously.
      
      And because she doesn't want other authors, podcasters, and entrepreneurs to feel frustrated and stuck like she was, she combined what she learned from her formal education with the real-world knowledge gained from her family’s growth toward global brand awareness so she can help other brands grow with intention and less stress.
      
      She's the founder of Be a Better Brand, and by using proven Marketing and Communications frameworks and strategic PR, she and her team help authors, podcasters, and entrepreneurs pull together branding, messaging, & publicity so they clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known.]]>1542false321fullhttps://www.spreaker.com/episode/e322-how-to-use-youtube-video-content-to-execute-an-integrated-marketing-strategy-for-b2b-janet-mesh-ceo-co-founder-of-aimtal--58349627
      Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.
      
      Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.]]>https://api.spreaker.com/episode/58349627Fri, 19 Jan 2024 10:00:02 +0000Inbound Back OfficeOn today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B. Janet runs a fully remote integrated marketing & consulting agency...
      Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.
      
      Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.]]>1733false322fullhttps://www.spreaker.com/episode/e321-how-agency-owners-can-mitigate-and-lessen-burnout-as-they-are-scaling-321-beth-carr-ceo-of-fortified-branding--58263904
      On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners can mitigate and lessen burnout as they are scaling.
      
      Beth Carr, Messaging Architect, Brand Strategist, and StoryBrand Guide, has over 18 years of experience building brand systems at well-known companies such as Nestlè and LA Fitness to biotechs and Bay Area start-ups. She has helped brands engage their customers and grow millions in revenue, investments, and VC backing.
      
      Her boutique brand messaging and marketing agency, Fortified Branding, applies the power of design and the neuroscience of storytelling mixed with marketing strategies to empower founders and high-growth companies to tell a compelling brand narrative - both visually and verbally- so they can stand out in the sea of sameness and thrive.]]>https://api.spreaker.com/episode/58263904Tue, 16 Jan 2024 10:00:02 +0000Inbound Back OfficeBurnout is all too common among agency owners. We have big goals and want to grow and then scale. Yet, in the process, we often lose ourselves. On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners...
      On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners can mitigate and lessen burnout as they are scaling.
      
      Beth Carr, Messaging Architect, Brand Strategist, and StoryBrand Guide, has over 18 years of experience building brand systems at well-known companies such as Nestlè and LA Fitness to biotechs and Bay Area start-ups. She has helped brands engage their customers and grow millions in revenue, investments, and VC backing.
      
      Her boutique brand messaging and marketing agency, Fortified Branding, applies the power of design and the neuroscience of storytelling mixed with marketing strategies to empower founders and high-growth companies to tell a compelling brand narrative - both visually and verbally- so they can stand out in the sea of sameness and thrive.]]>1447false321fullhttps://www.spreaker.com/episode/e320-starting-a-marketing-agency-part-5-of-6-julie-nichols-owner-of-julie-nichols-marketing--58263710
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it right to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>https://api.spreaker.com/episode/58263710Fri, 12 Jan 2024 10:00:03 +0000Inbound Back OfficeOn today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, back for part 5 of our 6-part series on Building a Marketing Agency. Today’s episode is called: Balancing and Refining Julie Nichols is a digital marketing consultant with...
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it right to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>2542false320fullhttps://www.spreaker.com/episode/e319-the-biggest-mistakes-agency-owners-make-when-it-comes-to-money-lauren-colson-ceo-and-founder-of-colson-strategies--58198734
      Lauren is a number geek with people skills! As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most informed decisions through financial information. Lauren knows you're working hard to grow your business, and as a financial expert, she doesn’t take that lightly. Lauren, along with her team, takes the scary out of your finances so you can focus on what matters most.]]>https://api.spreaker.com/episode/58198734Fri, 05 Jan 2024 10:00:02 +0000Inbound Back OfficeOn today's podcast, we have Lauren Colson, CEO and Founder of Colson Strategies, talk about some of the biggest mistakes business owners make when it comes to money. Lauren is a number geek with people skills! As the owner of Colson Strategies, she...
      Lauren is a number geek with people skills! As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most informed decisions through financial information. Lauren knows you're working hard to grow your business, and as a financial expert, she doesn’t take that lightly. Lauren, along with her team, takes the scary out of your finances so you can focus on what matters most.]]>1427false319fullhttps://www.spreaker.com/episode/e318-askia-underwood-chief-growth-officer--58086313
      How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?
      
      As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.
      
      On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.]]>https://api.spreaker.com/episode/58086313Fri, 29 Dec 2023 10:00:02 +0000Inbound Back Office2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience. How frustrating is it when you see an ad, click on it, and it takes you to a different product or service? As agency owners, we must be extremely mindful of...
      How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?
      
      As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.
      
      On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.]]>1727false316fullhttps://www.spreaker.com/episode/e317-david-glaza-ceo-of-digits--58085861
      Not only does it allow you to attract the right clients and serve them better, it also allows you to build a team of experts that stay with your agency.
      
      On today's podcast, we have David Glaza, CEO of DIGITS, to share exactly how becoming a deep expert lets you compete with any other agency.]]>https://api.spreaker.com/episode/58085861Fri, 22 Dec 2023 10:00:03 +0000Inbound Back OfficeBecoming an expert in your field is something we all aspire to. The deeper into your field and the more expertise you gain, the easier it is to compete in your space. Not only does it allow you to attract the right clients and serve them better, it...
      Not only does it allow you to attract the right clients and serve them better, it also allows you to build a team of experts that stay with your agency.
      
      On today's podcast, we have David Glaza, CEO of DIGITS, to share exactly how becoming a deep expert lets you compete with any other agency.]]>1322false317fullhttps://www.spreaker.com/episode/e316-vladimer-botsvadze-speaker-and-digital-marketing-influencer--58006794
      But it has also created the necessity for business owners, especially service-based businesses like marketing agencies, to build a personal brand. It can set your agency apart from all the other agencies out there.
      
      On today's podcast, we have Vladimer Botsvadze, Speaker and Digital Marketing Influencer, to talk about Personal Branding: The Sustainable Competitive Advantage in the Digital Age.
      Vladimer Botsvadze is a world-renowned, multi-award-winning digital transformation and social media influencer, thought leader, keynote speaker, startup advisor, and internet personality. He has over 15 years of international experience and a proven track record. Vladimer is currently ranked as the No. 1 Global Marketing and Retail Influencer by Thinkers360.
      
      He is an Advisory Board Member at the United States Artificial Intelligence Institute. He is a judge at the Gartner Marketing and Communication Awards. He has spoken at the Global Marketing Summit, where his performance received rave reviews. Vladimer has been featured in Forbes, Bloomberg, and World Biz Magazine.]]>https://api.spreaker.com/episode/58006794Fri, 15 Dec 2023 10:00:03 +0000Inbound Back OfficeIn today's environment, anyone can build a brand online. It has opened up the world of entrepreneurship in a way we've never seen. But it has also created the necessity for business owners, especially service-based businesses like marketing agencies,...
      But it has also created the necessity for business owners, especially service-based businesses like marketing agencies, to build a personal brand. It can set your agency apart from all the other agencies out there.
      
      On today's podcast, we have Vladimer Botsvadze, Speaker and Digital Marketing Influencer, to talk about Personal Branding: The Sustainable Competitive Advantage in the Digital Age.
      Vladimer Botsvadze is a world-renowned, multi-award-winning digital transformation and social media influencer, thought leader, keynote speaker, startup advisor, and internet personality. He has over 15 years of international experience and a proven track record. Vladimer is currently ranked as the No. 1 Global Marketing and Retail Influencer by Thinkers360.
      
      He is an Advisory Board Member at the United States Artificial Intelligence Institute. He is a judge at the Gartner Marketing and Communication Awards. He has spoken at the Global Marketing Summit, where his performance received rave reviews. Vladimer has been featured in Forbes, Bloomberg, and World Biz Magazine.]]>1506false315fullhttps://www.spreaker.com/episode/e315-starting-a-marketing-agency-part-4-of-6-julie-nichols-owner-of-julie-nichols-marketing--57939037
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>https://api.spreaker.com/episode/57939037Fri, 08 Dec 2023 10:00:02 +0000Inbound Back OfficeOn today's podcast, we have Julie Nichols, Owner of Julie Nichols Marketing, back for part 4 of our 6-part series on Building a Marketing Agency. Today’s episode is called Niching Down. Julie Nichols is a digital marketing consultant with over 12...
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>2469false313fullhttps://www.spreaker.com/episode/e314-meg-clarke-owner-at-clapping-dog-media--57863711
      On today's podcast, we have Meg Clarke, Owner at Clapping Dog Media to share with us about how building trust with your audience is an overlooked but crucial part of SEO.
      
      Meg is a master at growing organic traffic. "I’ve spent years learning everything I can about how exactly Google works. Now, I combine all of that data and experience to help you turn your website visitors into raving fans that stick around. I’m here for you. For all of the businesses, both big and small, who do good work for good people. I’ll give you the megaphone you need to make sure your voice is heard. Your dream clients are looking for you. I’m simply going to make sure they can find you. By day, I’m teaching our clients exactly how they can harness the power of Google, but by night, I’m playing with my three boys, husband, and company mascot, a goldendoodle named Vader."]]>https://api.spreaker.com/episode/57863711Fri, 01 Dec 2023 10:00:02 +0000Inbound Back OfficeBuilding trust with our audience and clients is a large part of what we focus on as agency owners. But did you think about building trust even in the SEO process? On today's podcast, we have Meg Clarke, Owner at Clapping Dog Media to share with us...
      On today's podcast, we have Meg Clarke, Owner at Clapping Dog Media to share with us about how building trust with your audience is an overlooked but crucial part of SEO.
      
      Meg is a master at growing organic traffic. "I’ve spent years learning everything I can about how exactly Google works. Now, I combine all of that data and experience to help you turn your website visitors into raving fans that stick around. I’m here for you. For all of the businesses, both big and small, who do good work for good people. I’ll give you the megaphone you need to make sure your voice is heard. Your dream clients are looking for you. I’m simply going to make sure they can find you. By day, I’m teaching our clients exactly how they can harness the power of Google, but by night, I’m playing with my three boys, husband, and company mascot, a goldendoodle named Vader."]]>1666false314fullhttps://www.spreaker.com/episode/e313-sarah-loughry-founder-ceo-of-emdash-content-studio--57648586
      On today's podcast, we have Sarah Loughry, Founder & CEO of Emdash Content Studio to talk about the importance of cultivating a fun team environment.
      
      Sarah is the Founder and CEO of Em Dash Content Studio–a boutique team of content experts that provides an end-to-end solution for optimized, quality content. Her journey to entrepreneurship was anything but linear. She got her start in radio, took a detour in education administration, and climbed the corporate marketing ladder before taking a complete 180 into freelance writing. Since the founding of Em Dash in 2021, Sarah has had some big wins, suffered losses, and cried weekly. She continues to make mistakes but is determined to learn from them. She’s also a lover of animals, wine, running, and travel–though her husband, daughter, best friends, and family bring her the most joy.]]>https://api.spreaker.com/episode/57648586Fri, 24 Nov 2023 10:00:03 +0000Inbound Back OfficeWork environment and culture play a crucial role in your agency's success. Fostering a positive work atmosphere can boost productivity and lead to significant internal and external growth with clients. On today's podcast, we have Sarah Loughry,...
      On today's podcast, we have Sarah Loughry, Founder & CEO of Emdash Content Studio to talk about the importance of cultivating a fun team environment.
      
      Sarah is the Founder and CEO of Em Dash Content Studio–a boutique team of content experts that provides an end-to-end solution for optimized, quality content. Her journey to entrepreneurship was anything but linear. She got her start in radio, took a detour in education administration, and climbed the corporate marketing ladder before taking a complete 180 into freelance writing. Since the founding of Em Dash in 2021, Sarah has had some big wins, suffered losses, and cried weekly. She continues to make mistakes but is determined to learn from them. She’s also a lover of animals, wine, running, and travel–though her husband, daughter, best friends, and family bring her the most joy.]]>1805false313fullhttps://www.spreaker.com/episode/e312-how-to-modernize-your-agency-s-business-model-with-ai--57648371
      Just like in 2020, we have to adapt or get left behind.
      
      There are so many benefits to how AI can modernize your business.
      
      On today's podcast, we have Raul Hernandez Ochoa - Founder and CEO of Do Good Work, to talk about How to Modernize Your Agency’s Business Model With AI.
      
      Raul is a business strategist who can influence top-line revenue and bottom-line profit by aligning your marketing, product, and operations for growth.]]>https://api.spreaker.com/episode/57648371Fri, 17 Nov 2023 10:00:03 +0000Inbound Back OfficeAI isn't going anywhere. In fact, it is going to become more and more a necessity for agency owners to adopt and understand. Just like in 2020, we have to adapt or get left behind. There are so many benefits to how AI can modernize your business....
      Just like in 2020, we have to adapt or get left behind.
      
      There are so many benefits to how AI can modernize your business.
      
      On today's podcast, we have Raul Hernandez Ochoa - Founder and CEO of Do Good Work, to talk about How to Modernize Your Agency’s Business Model With AI.
      
      Raul is a business strategist who can influence top-line revenue and bottom-line profit by aligning your marketing, product, and operations for growth.]]>1548false312fullhttps://www.spreaker.com/episode/e311-starting-a-marketing-agency-part-3-of-6-julie-nichols-owner-of-julie-nichols-marketing--57579227
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>https://api.spreaker.com/episode/57579227Fri, 10 Nov 2023 10:00:03 +0000Inbound Back OfficeOn today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 3 of our 6-part series: Running Up That Hill....
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>2365false311fullhttps://www.spreaker.com/episode/e310-how-to-build-your-brand-with-the-pager-method--57483340
      On today's podcast, we have Annie Schiffman, Founder and CEO of The PAGER Method to talk about how to build your brand with the PAGER method and have a social media presence without the pressure.]]>https://api.spreaker.com/episode/57483340Fri, 03 Nov 2023 09:00:03 +0000Inbound Back OfficeIn today's fast-paced digital world, establishing a memorable brand while navigating the ever-evolving social media landscape can be a daunting task. But fear not because we've got a game-changing solution for you! On today's podcast, we have Annie...
      On today's podcast, we have Annie Schiffman, Founder and CEO of The PAGER Method to talk about how to build your brand with the PAGER method and have a social media presence without the pressure.]]>1398false310fullhttps://www.spreaker.com/episode/e309-the-power-of-niching-and-specialization-in-agency--57395902
      Niching is what industry you serve. Specialization is what type of services you offer.
      The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space.
      
      On today's podcast, we have Chris Boehlke, SR VP of Sales at BluShark Digital, talking about the power of niching and specialization in an agency.
      
      Chris Boehlke is the Senior Vice President of Sales at BluShark Digital. He has over 20 years of sales experience, with the first 15 years in the fitness industry. For the past five years, Chris has worked in digital marketing leadership and sales roles, helping small to medium-sized businesses increase their online visibility to scale and grow. He is currently focused on working with clients from the legal and medical industries.]]>https://api.spreaker.com/episode/57395902Fri, 27 Oct 2023 09:00:03 +0000Inbound Back OfficeDoes your agency focus on a specialization or a niche? Niching is what industry you serve. Specialization is what type of services you offer. The more you niche down to your target vertical and the more you trim your services down to a few...
      Niching is what industry you serve. Specialization is what type of services you offer.
      The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space.
      
      On today's podcast, we have Chris Boehlke, SR VP of Sales at BluShark Digital, talking about the power of niching and specialization in an agency.
      
      Chris Boehlke is the Senior Vice President of Sales at BluShark Digital. He has over 20 years of sales experience, with the first 15 years in the fitness industry. For the past five years, Chris has worked in digital marketing leadership and sales roles, helping small to medium-sized businesses increase their online visibility to scale and grow. He is currently focused on working with clients from the legal and medical industries.]]>1647false309fullhttps://www.spreaker.com/episode/e308-how-to-have-a-successful-marketer-to-business-relationship--57304428
      There are a few foundational things that should be in place to ensure a smooth and positive experience for both the client and the marketer.
      
      On today's podcast, we discover what those things are with Michelle Puccinelli, Owner of Micro Marketer. She shares with us how to have a successful marketer-to-business relationship.
      
      Michelle Puccinelli began her marketing journey in 2019 as a part-time, entry-level social media manager - with zero marketing education or experience. Today she is the marketing director for eight businesses and oversees over 30 marketing freelancers. While managing these teams of specialized marketers, she realized that EVERY small business and solopreneur could get the marketing they deserve without hiring expensive agencies or internal employees.
      
      Today, her company, Micro Marketer, helps business owners build the exact marketing teams they need. Her team acts as a "Marketing Director For Rent" - preparing businesses to receive marketing help and then finding the ideal freelancer that will move their business forward. She's obsessed with hooking up business owners and contractors and sending them off into the sunset on a beautiful marketing adventure.]]>https://api.spreaker.com/episode/57304428Fri, 20 Oct 2023 09:00:02 +0000Inbound Back OfficeCreating and maintaining good relationships with our clients is crucial to growing our marketing agencies. There are a few foundational things that should be in place to ensure a smooth and positive experience for both the client and the marketer....
      There are a few foundational things that should be in place to ensure a smooth and positive experience for both the client and the marketer.
      
      On today's podcast, we discover what those things are with Michelle Puccinelli, Owner of Micro Marketer. She shares with us how to have a successful marketer-to-business relationship.
      
      Michelle Puccinelli began her marketing journey in 2019 as a part-time, entry-level social media manager - with zero marketing education or experience. Today she is the marketing director for eight businesses and oversees over 30 marketing freelancers. While managing these teams of specialized marketers, she realized that EVERY small business and solopreneur could get the marketing they deserve without hiring expensive agencies or internal employees.
      
      Today, her company, Micro Marketer, helps business owners build the exact marketing teams they need. Her team acts as a "Marketing Director For Rent" - preparing businesses to receive marketing help and then finding the ideal freelancer that will move their business forward. She's obsessed with hooking up business owners and contractors and sending them off into the sunset on a beautiful marketing adventure.]]>1496false308fullhttps://www.spreaker.com/episode/e307-starting-a-marketing-agency-part-2-of-6-julie-nichols-owner-of-julie-nichols-marketing--57209846
      Starting a marketing agency is exciting and fun at first. But then reality sets in, and the challenges and pressure start to surface.
      
      On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 2 of our 6-part series: Starting a Marketing Agency - The Honeymoon is Over.
      
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>https://api.spreaker.com/episode/57209846Fri, 13 Oct 2023 09:00:03 +0000Inbound Back OfficeThe Honeymoon is over! Starting a marketing agency is exciting and fun at first. But then reality sets in, and the challenges and pressure start to surface. On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time...
      Starting a marketing agency is exciting and fun at first. But then reality sets in, and the challenges and pressure start to surface.
      
      On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 2 of our 6-part series: Starting a Marketing Agency - The Honeymoon is Over.
      
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>3050false307fullhttps://www.spreaker.com/episode/e306-from-resistance-to-success-5-steps-to-roll-out-time-tracking-in-agencies--57084603
      However, when you present the value of having that data WITH context, employees will more likely get on board with it.
      
      Better business decisions can be made with good information, such as pricing, hiring, and scaling your agency well.
      
      On today's podcast, we have Ilia Markov, Marketing Director at Toggl, to share with us how to go From Resistance to Success: 5 Steps to Roll Out Time Tracking in Agencies.
      
      As a marketing leader, Ilia dedicates a large share of his time working on the central pillars of Toggl’s go-to-market strategy, such as positioning, messaging, and monetization strategy. He believes understanding your target audience on an intimate level – and especially the problems they face – is the single most important trait of successful marketers.]]>https://api.spreaker.com/episode/57084603Fri, 06 Oct 2023 09:00:03 +0000Inbound Back OfficeTime tracking can be difficult to get compliance on when it is presented as micromanaging and feels like monitoring. However, when you present the value of having that data WITH context, employees will more likely get on board with it. Better...
      However, when you present the value of having that data WITH context, employees will more likely get on board with it.
      
      Better business decisions can be made with good information, such as pricing, hiring, and scaling your agency well.
      
      On today's podcast, we have Ilia Markov, Marketing Director at Toggl, to share with us how to go From Resistance to Success: 5 Steps to Roll Out Time Tracking in Agencies.
      
      As a marketing leader, Ilia dedicates a large share of his time working on the central pillars of Toggl’s go-to-market strategy, such as positioning, messaging, and monetization strategy. He believes understanding your target audience on an intimate level – and especially the problems they face – is the single most important trait of successful marketers.]]>1739false306fullhttps://www.spreaker.com/episode/e305-how-to-use-ai-to-improve-overall-team-efficiency-and-client-experience--56976576
      With over ten years of experience as a UX Designer, Melissa Jones at 3816 Creative currently calls Downtown Nashville home. You'll find her exploring local foodie spots on her days off, enjoying a great cup of coffee, and training her puppy.⁠
      
      Passionate about pouring into the next generation of design talent, you'll discover a heart for lifelong learning, excellence, and innovation in the tech space.⁠]]>https://api.spreaker.com/episode/56976576Fri, 29 Sep 2023 12:00:03 +0000Inbound Back OfficeOn today's podcast, we have Melissa Jones, CEO and Founder of 3816 Creative, to share with us How to Use AI to Improve Overall Team Efficiency and Client Experience. With over ten years of experience as a UX Designer, Melissa Jones at 3816 Creative...
      With over ten years of experience as a UX Designer, Melissa Jones at 3816 Creative currently calls Downtown Nashville home. You'll find her exploring local foodie spots on her days off, enjoying a great cup of coffee, and training her puppy.⁠
      
      Passionate about pouring into the next generation of design talent, you'll discover a heart for lifelong learning, excellence, and innovation in the tech space.⁠]]>1576false305fullhttps://www.spreaker.com/episode/e304-how-content-marketing-and-social-media-marketing-tie-in-with-personal-branding-and-storytelling--56883028
      Danni White is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping professional service companies and nonprofits grow their organizations, gain visibility, and increase revenue. Over the past 10 years, she has worked with leaders in Fortune 500 companies to small-to-midsize businesses, helping them execute strategies that engage their audience, elevate their brand, and expand their business through branding, content marketing, web design, and social media. She is also the host of the #Hashtags and Habits Podcast, available on all podcast networks.]]>https://api.spreaker.com/episode/56883028Fri, 22 Sep 2023 09:00:03 +0000Inbound Back OfficeOn today's podcast, we have Danni White, CEO of DW Creative Consulting, to speak with us about how content marketing and social media marketing tie in with personal branding and storytelling. Danni White is the CEO of DW Creative Consulting Agency, a...
      Danni White is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping professional service companies and nonprofits grow their organizations, gain visibility, and increase revenue. Over the past 10 years, she has worked with leaders in Fortune 500 companies to small-to-midsize businesses, helping them execute strategies that engage their audience, elevate their brand, and expand their business through branding, content marketing, web design, and social media. She is also the host of the #Hashtags and Habits Podcast, available on all podcast networks.]]>1693false304fullhttps://www.spreaker.com/episode/e303-lynn-tickner-ink-and-key--56799639
      On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell.
      
      Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative agency, Ink and Key, helps entrepreneurs start with a great name for their idea and turn it into a thriving business. As a StoryBrand Certified Guide, Lynn uses the power of story to help brands uncomplicate their message, create marketing that works, and reach their ideal clients. She has led her team to finish 500 naming projects in the past 7 years!]]>https://api.spreaker.com/episode/56799639Fri, 15 Sep 2023 09:00:02 +0000Inbound Back OfficeCreating business and/or product names is HARD. It can hold up all your marketing for months while you figure out the right name. Or worse, if you get the name wrong and it flops with your audience, all the time spent on branding and design goes out...
      On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell.
      
      Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative agency, Ink and Key, helps entrepreneurs start with a great name for their idea and turn it into a thriving business. As a StoryBrand Certified Guide, Lynn uses the power of story to help brands uncomplicate their message, create marketing that works, and reach their ideal clients. She has led her team to finish 500 naming projects in the past 7 years!]]>1552false303fullhttps://www.spreaker.com/episode/e302-starting-a-marketing-agency-part-1-of-6-julie-nichols-owner-of-julie-nichols-marketing--56724350
      This will be a 6-part series that will follow the next six months of Julie's journey. We will learn alongside her to gain insights into agency life, offer development, branding, and so much more! This series will air the 2nd Friday of each month with special 45-minute episodes!
      
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>https://api.spreaker.com/episode/56724350Fri, 08 Sep 2023 09:00:03 +0000Inbound Back OfficeOn today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, to share her journey of starting a marketing agency. This will be a 6-part series that will follow the next six months of Julie's journey. We will learn alongside her to...
      This will be a 6-part series that will follow the next six months of Julie's journey. We will learn alongside her to gain insights into agency life, offer development, branding, and so much more! This series will air the 2nd Friday of each month with special 45-minute episodes!
      
      Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.]]>1888false302fullhttps://www.spreaker.com/episode/e301-how-to-level-up-in-client-management-danny-gavin-founder-chief-strategist-at-optidge--56647784
      Danny Gavin is the Founder and CEO of Optidge, an internet marketing agency, an adjunct MBA professor of Marketing at the University of Houston's C.T. Bauer School of Business, and the founder of ODEO, the only online, practical graduate-level course that teaches the fundamentals of digital marketing in 15 weeks. These days, he's also the host of the podcast, The Digital Marketing Mentor, where with his guests, he discusses the meeting points of marketing and mentorship and finding the humanity in all of it.]]>https://api.spreaker.com/episode/56647784Fri, 01 Sep 2023 09:00:03 +0000Inbound Back OfficeOn today's podcast, we have Danny Gavin, Founder + Chief Strategist at Optidge to talk about how to level up in client management. Danny Gavin is the Founder and CEO of Optidge, an internet marketing agency, an adjunct MBA professor of Marketing at...
      Danny Gavin is the Founder and CEO of Optidge, an internet marketing agency, an adjunct MBA professor of Marketing at the University of Houston's C.T. Bauer School of Business, and the founder of ODEO, the only online, practical graduate-level course that teaches the fundamentals of digital marketing in 15 weeks. These days, he's also the host of the podcast, The Digital Marketing Mentor, where with his guests, he discusses the meeting points of marketing and mentorship and finding the humanity in all of it.]]>1436false301fullhttps://www.spreaker.com/episode/e300-how-to-create-and-share-client-stories-to-fuel-growth-josh-brammer-growth-consultant--56576756
      On today's podcast, we have Josh Brammer, Agency Coach and Growth Consultant, to share how to quickly create and share client stories to fuel growth.
      
      Josh is a marketing and systems consultant for creative entrepreneurs. After building and selling a marketing agency, he understands the challenges of building and scaling a service business. As the founder of the Thrive & Foster community, he shares the real stories and systems that help founders and creatives build a thriving online business.]]>https://api.spreaker.com/episode/56576756Fri, 25 Aug 2023 09:00:03 +0000Inbound Back OfficeOne of the biggest ways to build trust with potential clients is to have case studies available. However, this is the step we seem to skip as creatives because we want to move on to solving the next problem. On today's podcast, we have Josh Brammer,...
      On today's podcast, we have Josh Brammer, Agency Coach and Growth Consultant, to share how to quickly create and share client stories to fuel growth.
      
      Josh is a marketing and systems consultant for creative entrepreneurs. After building and selling a marketing agency, he understands the challenges of building and scaling a service business. As the founder of the Thrive & Foster community, he shares the real stories and systems that help founders and creatives build a thriving online business.]]>1955false300fullhttps://www.spreaker.com/episode/e299-gold-meddle-delegation-jake-brown-ceo-of-air-balloon-advisory--56501036
      Trust is built or broken with your teams and clients by the way you delegate or allow your clients to delegate to you.
      
      On today's podcast, we have Jake Brown, CEO of Air Balloon Advisory, share how to use delegation to get results using his Gold Meddle Delegation strategy.
      
      Jake Brown knows what it takes to survive Leadershit. He spent nearly a decade leading creative teams to do good work and have fun...while dodging the landmines of a really Bad Boss. Now, he helps people turn the prison of work back into a playground. Jake lives in Texas with his wife (the most introverted person you’ll never meet) and their four kiddos.]]>https://api.spreaker.com/episode/56501036Fri, 18 Aug 2023 09:00:03 +0000Inbound Back OfficeAre you a master at delegating? Or do you tend to meddle in the tasks you assign to your marketing teams? Trust is built or broken with your teams and clients by the way you delegate or allow your clients to delegate to you. On today's podcast, we...
      Trust is built or broken with your teams and clients by the way you delegate or allow your clients to delegate to you.
      
      On today's podcast, we have Jake Brown, CEO of Air Balloon Advisory, share how to use delegation to get results using his Gold Meddle Delegation strategy.
      
      Jake Brown knows what it takes to survive Leadershit. He spent nearly a decade leading creative teams to do good work and have fun...while dodging the landmines of a really Bad Boss. Now, he helps people turn the prison of work back into a playground. Jake lives in Texas with his wife (the most introverted person you’ll never meet) and their four kiddos.]]>1852false299fullhttps://www.spreaker.com/episode/e298-6-month-plan-for-onboarding-digital-marketing-clients-successfully-prince-kumar-singh-digital-marketing-justwords-digital--56422135
      Our guest on today's podcast, Prince Kumar Singh - Assistant General Manager - Digital Marketing at JustWords Digital, shares with us a 6 month plan for onboarding Digital Marketing clients successfully.]]>https://api.spreaker.com/episode/56422135Fri, 11 Aug 2023 09:00:02 +0000Inbound Back OfficeEstablishing expectations with clients starts in the sales process and continues throughout the relationship. The first 90 days to 6 months are critical for establishing communication patterns and building trust. Our guest on today's podcast, Prince...
      Our guest on today's podcast, Prince Kumar Singh - Assistant General Manager - Digital Marketing at JustWords Digital, shares with us a 6 month plan for onboarding Digital Marketing clients successfully.]]>1592false298fullhttps://www.spreaker.com/episode/e297-the-agency-pathway-to-30-net-profit-robert-patin-creative-agency-success--56356638
      On today's podcast, we have Robert Patin, Founder and Agency Scale Partner of Creative Agency Success, to share with us about Profitability Optimization - The Agency Pathway to 30%+ Net Profit.
      
      Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sharing his next-level strategies so creative agency leaders will find fulfillment and growth.]]>https://api.spreaker.com/episode/56356638Fri, 04 Aug 2023 09:00:03 +0000Inbound Back OfficeYour financials can be one of those things. Creativity and strategy can feel more fun. However, it is key that you look at your numbers so you know how to scale and avoid potential issues simply because you are unaware. On today's podcast, we have...
      On today's podcast, we have Robert Patin, Founder and Agency Scale Partner of Creative Agency Success, to share with us about Profitability Optimization - The Agency Pathway to 30%+ Net Profit.
      
      Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sharing his next-level strategies so creative agency leaders will find fulfillment and growth.]]>1592false297fullhttps://www.spreaker.com/episode/e296-how-to-create-messaging-so-clear-it-s-impossible-to-misunderstand-alara-vural-ceo-of-alara-vural-coaching-ltd--56153985
      I've heard a lot of people talk about messaging, but I've never heard anyone describe it in the way today's guest so brilliantly does.
      
      On today's podcast, Alara Vural, CEO of Alara Vural Coaching Ltd., breaks down how to create messaging so clear, it's impossible to misunderstand. She speaks about the different narratives you need to know for each stage of the buyer's journey so you can best apply your core message to your prospects.
      
      Alara works with tech scale-ups and consultancies to communicate what they do in a way that is clear, emotionally moving, and memorable. She equips them with a core message that they can roll out to all their communication for an impactful and consistent message. She's been working with companies all over the world for over five years. Her clients have reported unlocking exponential growth, successful launches, shortened sales cycles, large investment rounds, and exiting for a premium valuation due to their new messaging. And most importantly, they get seen and recognized for the groundbreakingness of their work that they poured their heart into]]>https://api.spreaker.com/episode/56153985Fri, 28 Jul 2023 09:00:02 +0000Inbound Back OfficeWe all know that messaging and getting "clear" is crucial to driving sales and growing our businesses. However, it can feel very tangled in our heads when we try to figure out what our core message is and how we apply it to each stage of the buyer's...
      I've heard a lot of people talk about messaging, but I've never heard anyone describe it in the way today's guest so brilliantly does.
      
      On today's podcast, Alara Vural, CEO of Alara Vural Coaching Ltd., breaks down how to create messaging so clear, it's impossible to misunderstand. She speaks about the different narratives you need to know for each stage of the buyer's journey so you can best apply your core message to your prospects.
      
      Alara works with tech scale-ups and consultancies to communicate what they do in a way that is clear, emotionally moving, and memorable. She equips them with a core message that they can roll out to all their communication for an impactful and consistent message. She's been working with companies all over the world for over five years. Her clients have reported unlocking exponential growth, successful launches, shortened sales cycles, large investment rounds, and exiting for a premium valuation due to their new messaging. And most importantly, they get seen and recognized for the groundbreakingness of their work that they poured their heart into]]>1915false296fullhttps://www.spreaker.com/episode/e295-how-virtual-staffing-can-help-businesses-improve-their-productivity-and-profit-chris-mcshanag-coo-and-president-of-bizva--56153882
      • The cost is low
      • The opportunities are endless
      • Productivity and profits increase
      • Availability to serve clients becomes open ended
      
      Still not convinced?
      
      Check out what today's podcast to see what Chris McShanag, COO and President of BizVA has to say on the subject. He shares how virtual staffing can help businesses improve their productivity and profit.
      
      Chris McShanag is a transformational leader who brings extensive experience in delivering successful business solutions through innovative and scalable solutions.
      
      An entrepreneur at heart, Chris has successfully led many organizations, from start-ups to success in various industries, including healthcare, mining, utilities, and consulting. At BizVA, he oversees the company’s strategic direction and day-to-day operations.]]>https://api.spreaker.com/episode/56153882Fri, 21 Jul 2023 09:00:02 +0000Inbound Back OfficeOne of the quickest ways to grow your agency is by using VAs. - The cost is low - The opportunities are endless - Productivity and profits increase - Availability to serve clients becomes open ended Still not convinced? Check out what today's...
      • The cost is low
      • The opportunities are endless
      • Productivity and profits increase
      • Availability to serve clients becomes open ended
      
      Still not convinced?
      
      Check out what today's podcast to see what Chris McShanag, COO and President of BizVA has to say on the subject. He shares how virtual staffing can help businesses improve their productivity and profit.
      
      Chris McShanag is a transformational leader who brings extensive experience in delivering successful business solutions through innovative and scalable solutions.
      
      An entrepreneur at heart, Chris has successfully led many organizations, from start-ups to success in various industries, including healthcare, mining, utilities, and consulting. At BizVA, he oversees the company’s strategic direction and day-to-day operations.]]>1357false295fullhttps://www.spreaker.com/episode/e294-marketing-tips-to-grow-your-brand-or-franchise-using-localized-content-techniques-chris-cupero-president-and-coo-of-liveretail--56086036
      In this episode, Chris shares his expertise in localized content techniques and provides valuable insights on how agencies and brands can leverage hyper-localized ads to drive engagement and increase conversions. He discusses the power of organic content, the importance of targeting and hyper-targeting, and the effectiveness of localized advertising in reaching the right audience.]]>https://api.spreaker.com/episode/56086036Fri, 14 Jul 2023 09:00:03 +0000Inbound Back OfficeOn today's podcast, we have Chris Cupero, President and COO of LiveRetail to share with us some Marketing Strategy Tips to Grow Your Brand or Franchise Using Localized Content Techniques. In this episode, Chris shares his expertise in localized...
      In this episode, Chris shares his expertise in localized content techniques and provides valuable insights on how agencies and brands can leverage hyper-localized ads to drive engagement and increase conversions. He discusses the power of organic content, the importance of targeting and hyper-targeting, and the effectiveness of localized advertising in reaching the right audience.]]>1611false294fullhttps://www.spreaker.com/episode/e293-4-key-pillars-of-linkedin-new-algorithm-changes-happening-this-week-louise-brogran-ceo-of-louise-brogan-ltd--55504057
      They are prioritizing meaningful conversations over viral posts.
      
      What are your thoughts on that? How do you think it will affect what you are currently doing on LinkedIn for your agency and your clients?
      
      On today's podcast, we have Louise Brogan, CEO of Louise Brogan, LTD, to speak to us today about the 4 Pillars of LinkedIn and NEW algorithm changes happening this week and how you can take advantage of the changes.]]>https://api.spreaker.com/episode/55504057Fri, 30 Jun 2023 09:00:02 +0000Inbound Back OfficeDid you know that LinkedIn changed its algorithm THIS WEEK?! They are prioritizing meaningful conversations over viral posts. What are your thoughts on that? How do you think it will affect what you are currently doing on LinkedIn for your agency...
      They are prioritizing meaningful conversations over viral posts.
      
      What are your thoughts on that? How do you think it will affect what you are currently doing on LinkedIn for your agency and your clients?
      
      On today's podcast, we have Louise Brogan, CEO of Louise Brogan, LTD, to speak to us today about the 4 Pillars of LinkedIn and NEW algorithm changes happening this week and how you can take advantage of the changes.]]>1527false293fullhttps://www.spreaker.com/episode/e292-how-chatgpt-can-double-your-conversions-overnight-anatoliy-labinskiy-gsm-growth-agency--54444446
      Some of the leaders in our industry are finding ways to use it to not only grow their businesses but create processes to increase conversions, create business ideas, and so much more.
      Today on the show, we welcome Anatoliy Labinskiy, Founder and CEO of GSM Growth Agency, to share with us How ChatGPT can double your conversions overnight.
      
      Anatoliy is an entrepreneur, eCommerce expert, salesman, and holder of 4-time Two Comma Club awards. His story is a perfect example of life when everything goes against us to become successful. In less than 5 years, he went from a simple waiter to a successful businessman and an owner of 8 figure winner awards in the ecommerce space.
      
      Anatoliy is a founder of GSM Growth agency that helps ecom entrepreneurs grow to 6-7 figures in revenue. He is included in the Forbes Business Council and featured as one of the Top 10 E-commerce Entrepreneurs helping people during the COVID-19 recession.]]>https://api.spreaker.com/episode/54444446Fri, 16 Jun 2023 09:00:02 +0000Inbound Back OfficeChat GPT is all the rage now. It is getting smarter. We are getting better at using it. But there is still so much power in it that we haven't fully realized yet. Some of the leaders in our industry are finding ways to use it to not only grow their...
      Some of the leaders in our industry are finding ways to use it to not only grow their businesses but create processes to increase conversions, create business ideas, and so much more.
      Today on the show, we welcome Anatoliy Labinskiy, Founder and CEO of GSM Growth Agency, to share with us How ChatGPT can double your conversions overnight.
      
      Anatoliy is an entrepreneur, eCommerce expert, salesman, and holder of 4-time Two Comma Club awards. His story is a perfect example of life when everything goes against us to become successful. In less than 5 years, he went from a simple waiter to a successful businessman and an owner of 8 figure winner awards in the ecommerce space.
      
      Anatoliy is a founder of GSM Growth agency that helps ecom entrepreneurs grow to 6-7 figures in revenue. He is included in the Forbes Business Council and featured as one of the Top 10 E-commerce Entrepreneurs helping people during the COVID-19 recession.]]>1922false292fullhttps://www.spreaker.com/episode/e291-why-having-a-paid-advertising-specialist-is-important-for-agency-owners-sharon-park-sage-digital-marketing-inc--54138420
      However, there are certain specialties that we really should partner with experts on to help our clients succeed.
      
      Paid ads are one of those things.
      
      If you don't have an expert on your team, you need to partner with an agency that specializes in this lane of marketing.
      
      Today on the show, Sharon Park, Founder and CEO of Sage Digital Marketing, Inc shares with us why having a paid advertising specialist is important for agency owners.
      
      Sharon founded Sage Digi in 2018 to pioneer an enlightened way of doing business. Her goal is to bring transparency and technology to smaller business owners who need a solid technology advisor to grow their online advertising programs.
      
      A seasoned industry leader, Sharon worked in advertising at Google and PubMatic for 15 years. She has led digital strategies for customers like Zillow, Berkshire Hathaway, Nordstrom, Samsung, and Adidas. In 2008, Sharon structured the “Obama for America” media buying strategy, which resulted in a 22:1 return on ad spend. In April 2011, Sharon created the ad tech strategy for General Motors and successfully deployed 700 campaigns to capture over 1 million in-market car shoppers, making it the largest re-marketing campaign in history at the time of launch.]]>https://api.spreaker.com/episode/54138420Fri, 09 Jun 2023 09:00:02 +0000Inbound Back OfficeLet's face it. As agency owners, we are notorious for trying to be a jack of all trades. However, there are certain specialties that we really should partner with experts on to help our clients succeed. Paid ads are one of those things. If you...
      However, there are certain specialties that we really should partner with experts on to help our clients succeed.
      
      Paid ads are one of those things.
      
      If you don't have an expert on your team, you need to partner with an agency that specializes in this lane of marketing.
      
      Today on the show, Sharon Park, Founder and CEO of Sage Digital Marketing, Inc shares with us why having a paid advertising specialist is important for agency owners.
      
      Sharon founded Sage Digi in 2018 to pioneer an enlightened way of doing business. Her goal is to bring transparency and technology to smaller business owners who need a solid technology advisor to grow their online advertising programs.
      
      A seasoned industry leader, Sharon worked in advertising at Google and PubMatic for 15 years. She has led digital strategies for customers like Zillow, Berkshire Hathaway, Nordstrom, Samsung, and Adidas. In 2008, Sharon structured the “Obama for America” media buying strategy, which resulted in a 22:1 return on ad spend. In April 2011, Sharon created the ad tech strategy for General Motors and successfully deployed 700 campaigns to capture over 1 million in-market car shoppers, making it the largest re-marketing campaign in history at the time of launch.]]>1628false291fullhttps://www.spreaker.com/episode/e290-disruptive-digital-strategy-intended-to-expand-brand-s-visibility-and-reach-aly-nauta-connective-consulting--54065504
      However, it is typically that people and companies that are willing to take risks and disrupt the market they are in reach their audience that finds success.
      
      On today's podcast, we have Aly Nauta, Founder and CEO of Connective Consulting, talk with us about how Disruptive Digital Strategy is intended to expand the brand's visibility and reach.]]>https://api.spreaker.com/episode/54065504Fri, 02 Jun 2023 09:00:03 +0000Inbound Back OfficeDisruptive marketing can feel unsettling to some. It is much easier to go the traditional routes and follow the rules. However, it is typically that people and companies that are willing to take risks and disrupt the market they are in reach their...
      However, it is typically that people and companies that are willing to take risks and disrupt the market they are in reach their audience that finds success.
      
      On today's podcast, we have Aly Nauta, Founder and CEO of Connective Consulting, talk with us about how Disruptive Digital Strategy is intended to expand the brand's visibility and reach.]]>1882false290fullhttps://www.spreaker.com/episode/e289-how-to-package-your-agency-services-tyler-pigott-lone-fir-creative--53984883
      Many agencies struggle to articulate the value of their agency's services to potential clients.
      
      Today we welcome back Tyler Pigott, CEO of Lone Fir Creative to chat with us about how to package your agency services. In this episode, we'll discuss the key components of effectively packaging your agency services, from understanding how it helps solve your customer's problem to implementing it in the sales process.]]>https://api.spreaker.com/episode/53984883Fri, 26 May 2023 09:00:02 +0000Inbound Back OfficeDo you find yourself constantly offering custom quotes and feeling like your pricing structure is all over the place? Many agencies struggle to articulate the value of their agency's services to potential clients. Today we welcome back Tyler...
      Many agencies struggle to articulate the value of their agency's services to potential clients.
      
      Today we welcome back Tyler Pigott, CEO of Lone Fir Creative to chat with us about how to package your agency services. In this episode, we'll discuss the key components of effectively packaging your agency services, from understanding how it helps solve your customer's problem to implementing it in the sales process.]]>1806false289fullhttps://www.spreaker.com/episode/e288-the-future-of-email-marketing-is-personable-and-ethical-yuval-ackerman-yuval-ackerman-copywriting--53924401
      However, there are ways of connecting with your contacts in a real, authentic way that takes the intrusive, pushy sales feeling out of it.
      
      Our guest, Yuval Ackerman, founder and CEO of Yuval Ackerman Copywriting, speaks to us about how the future of email marketing is personable and ethical.
      
      Yuval Ackerman is an ethical email strategist and copywriter. She works with eCommerce and personal brands to create people-first experiences that stand out in oversaturated inboxes.
      
      She's also a globe trotter, a songwriter, and the host of the conscious relationship podcast "Loving Against My Instincts". When she's not coming up with bad puns and profitable customer-centric marketing strategies, Yuval is obsessed with anything to do with food.]]>https://api.spreaker.com/episode/53924401Fri, 19 May 2023 09:00:02 +0000Inbound Back OfficeEmail marketing can feel intrusive at times, even when you have followed the proper opt-in regulations. However, there are ways of connecting with your contacts in a real, authentic way that takes the intrusive, pushy sales feeling out of it. Our...
      However, there are ways of connecting with your contacts in a real, authentic way that takes the intrusive, pushy sales feeling out of it.
      
      Our guest, Yuval Ackerman, founder and CEO of Yuval Ackerman Copywriting, speaks to us about how the future of email marketing is personable and ethical.
      
      Yuval Ackerman is an ethical email strategist and copywriter. She works with eCommerce and personal brands to create people-first experiences that stand out in oversaturated inboxes.
      
      She's also a globe trotter, a songwriter, and the host of the conscious relationship podcast "Loving Against My Instincts". When she's not coming up with bad puns and profitable customer-centric marketing strategies, Yuval is obsessed with anything to do with food.]]>1595false288fullhttps://www.spreaker.com/episode/e287-how-to-find-flaunt-your-client-s-superpower-jamie-makin-turnkey-content--53820542
      Then how you use that information in their online marketing strategy and in person is crucial to their success.
      
      Our guest, Jamie Makin from Turkey Content, discusses both strategies in today's episode: How to Find & Flaunt Your Client's Superpower!]]>https://api.spreaker.com/episode/53820542Fri, 12 May 2023 09:00:02 +0000Inbound Back OfficeThere's power in helping clients dig deep and find what makes them unique and stand out from their competitors. Then how you use that information in their online marketing strategy and in person is crucial to their success. Our guest, Jamie Makin...
      Then how you use that information in their online marketing strategy and in person is crucial to their success.
      
      Our guest, Jamie Makin from Turkey Content, discusses both strategies in today's episode: How to Find & Flaunt Your Client's Superpower!]]>1521false287fullhttps://www.spreaker.com/episode/e286-empowering-women-to-pursue-marketing-technology-as-a-career-caroline-prettyman-webstrategies--53740173
      One of the paths people can take is marketing operations. It is a job that can be learned but also uses so many skills a parent uses on a daily basis.
      
      Our guest on today's show talks about how she took the soft skills she gained in motherhood to the RevOps world. Caroline Prettyman, the senior manager of Hubspot strategy at WebStrategies, shares with us her passion for empowering women to pursue marketing technology as a career.]]>https://api.spreaker.com/episode/53740173Fri, 05 May 2023 09:00:02 +0000Inbound Back OfficeThe working world has changed and allows for much more flexibility, giving parents more options to build careers while being present with their kids. One of the paths people can take is marketing operations. It is a job that can be learned but also...
      One of the paths people can take is marketing operations. It is a job that can be learned but also uses so many skills a parent uses on a daily basis.
      
      Our guest on today's show talks about how she took the soft skills she gained in motherhood to the RevOps world. Caroline Prettyman, the senior manager of Hubspot strategy at WebStrategies, shares with us her passion for empowering women to pursue marketing technology as a career.]]>1699false286fullhttps://www.spreaker.com/episode/e285-primal-storytelling-marketing-for-humans-anthony-butler-can-do-ideas--53664814
      In his book, Anthony explains the exact marketing system he developed and uses to help his clients in both B-B and B-C companies get extraordinary results from their marketing. He explains how to use the Primal Marketing content system to build a content marketing program for their business that helps them grow and improve the performance of all of their marketing, generate more leads for the same or lower investment, and ultimately increase revenue and profit.]]>https://api.spreaker.com/episode/53664814Fri, 28 Apr 2023 09:00:02 +0000Inbound Back OfficeToday on the show, Anthony Butler, Founder and CEO of Can-Do Ideas and author of Primal Storytelling, Marketing for Humans, will talk to us about what he learned over years of research and practical application in developing Primal Storytelling. In...
      In his book, Anthony explains the exact marketing system he developed and uses to help his clients in both B-B and B-C companies get extraordinary results from their marketing. He explains how to use the Primal Marketing content system to build a content marketing program for their business that helps them grow and improve the performance of all of their marketing, generate more leads for the same or lower investment, and ultimately increase revenue and profit.]]>1395false285fullhttps://www.spreaker.com/episode/e284-5-reasons-you-aren-t-hitting-your-goals-and-how-to-overcome-them-jenna-piche-first-light-health--53594917
      In her past as a Digital Operations Manager for a marketing firm, Jenna's team struggled with accountability, focusing on the right things, and doing work in the most efficient way.
      
      Now a Full Focus Certified Pro, Jenna is helping individuals and businesses focus on getting the right things done to show up as their best selves in work and in life. As part of this, She coaches people through the Full Focus System of goal achievement. With 15 years of marketing experience, she provides examples of each reason that agency owners can relate to and solutions for how to tackle them.]]>https://api.spreaker.com/episode/53594917Fri, 21 Apr 2023 09:00:02 +0000Inbound Back OfficeOn Today's podcast, we have Jenna Piche from First Light Health to discuss the 5 Reasons you aren't hitting your goals and how to overcome them. In her past as a Digital Operations Manager for a marketing firm, Jenna's team struggled with...
      In her past as a Digital Operations Manager for a marketing firm, Jenna's team struggled with accountability, focusing on the right things, and doing work in the most efficient way.
      
      Now a Full Focus Certified Pro, Jenna is helping individuals and businesses focus on getting the right things done to show up as their best selves in work and in life. As part of this, She coaches people through the Full Focus System of goal achievement. With 15 years of marketing experience, she provides examples of each reason that agency owners can relate to and solutions for how to tackle them.]]>1913false284fullhttps://www.spreaker.com/episode/e283-how-ineffective-operations-can-cause-unexpected-overwhelm-melissa-morris-agency-authority--53526491
      However, if your operations aren't running efficiently, what you do doesn't matter. Your ability to grow and scale is hampered.
      
      Today on the show, Melissa Morris, owner of Agency Authority, talks about how ineffective operations can cause unexpected overwhelm.
      
      As the founder of Agency Authority, a project management and operations consultancy for agency owners, Melissa uses her ten years of agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the "long hours and bad pay" stigma that plagues the agency world, Melissa and her team help business owners and their team members do the work they love without sacrificing client satisfaction, the bottom line, or their sanity.]]>https://api.spreaker.com/episode/53526491Fri, 14 Apr 2023 09:00:02 +0000Inbound Back OfficeMost agency owners experience overwhelm which can lead to burnout. We tend to push harder and try to do more. However, if your operations aren't running efficiently, what you do doesn't matter. Your ability to grow and scale is hampered. Today on...
      However, if your operations aren't running efficiently, what you do doesn't matter. Your ability to grow and scale is hampered.
      
      Today on the show, Melissa Morris, owner of Agency Authority, talks about how ineffective operations can cause unexpected overwhelm.
      
      As the founder of Agency Authority, a project management and operations consultancy for agency owners, Melissa uses her ten years of agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the "long hours and bad pay" stigma that plagues the agency world, Melissa and her team help business owners and their team members do the work they love without sacrificing client satisfaction, the bottom line, or their sanity.]]>1589false283fullhttps://www.spreaker.com/episode/e282-why-agencies-need-marketing-leadership-jennifer-zick-authentic-brand--53461813
      I'm sure we've all done it as a reaction instead of being proactive with our marketing strategy.
      
      On today's podcast, we have Jennifer Zick, founder of Authentic Brand, talk to us about why agencies need marketing leadership. Jennifer's agency is a community of fractional CMOs that help agencies overcome random acts of marketing and grow their business.]]>https://api.spreaker.com/episode/53461813Fri, 07 Apr 2023 09:00:02 +0000Inbound Back OfficeAre you guilty of doing random acts of marketing? I'm sure we've all done it as a reaction instead of being proactive with our marketing strategy. On today's podcast, we have Jennifer Zick, founder of Authentic Brand, talk to us about why agencies...
      I'm sure we've all done it as a reaction instead of being proactive with our marketing strategy.
      
      On today's podcast, we have Jennifer Zick, founder of Authentic Brand, talk to us about why agencies need marketing leadership. Jennifer's agency is a community of fractional CMOs that help agencies overcome random acts of marketing and grow their business.]]>1647false282fullhttps://www.spreaker.com/episode/e281-how-to-create-predictable-word-of-mouth-for-your-agency-corey-quinn-corey-quinn-inc--53393151
      So how can agencies set themselves up to get more word-of-mouth leads and clients?
      
      On today's podcast, we have Corey Quinn from Corey Quinn, Inc to talk about us about how to create predictable word of mouth for your agency.
      
      Corey covers:
      
      1. His definition of word of mouth
      2. Shoring up processes beyond just lead generation
      3. Why agencies should become experts in one vertical
      4. How specializing increases word-of-mouth opportunities
      5. How to scale once you specialize
      ]]>https://api.spreaker.com/episode/53393151Fri, 31 Mar 2023 09:00:02 +0000Inbound Back OfficeWord of mouth is still one of the best ways to get loyal clients, especially in today's world, where everybody is reading reviews and asking on social media for others' opinions. So how can agencies set themselves up to get more word-of-mouth leads...
      So how can agencies set themselves up to get more word-of-mouth leads and clients?
      
      On today's podcast, we have Corey Quinn from Corey Quinn, Inc to talk about us about how to create predictable word of mouth for your agency.
      
      Corey covers:
      
      1. His definition of word of mouth
      2. Shoring up processes beyond just lead generation
      3. Why agencies should become experts in one vertical
      4. How specializing increases word-of-mouth opportunities
      5. How to scale once you specialize
      ]]>1643false21fullhttps://www.spreaker.com/episode/e280-how-chatgpt-and-press-jockey-can-help-you-get-more-press-exposure-with-less-effort-cahill-camden-digital-vision-media-group--53295646
      Now there's a tool called Press Jockey that helps aggregate press requests in one place to easily gain exposure and nurture journalist relationships.
      
      Combining these tools can become your superpower for press success!
      
      Find out how!
      
      On today's podcast, Cahill Camden, Founder and CEO of Digital Vision Media Group, shares with us how ChatGPT and Press Jockey can help you get more press exposure for your clients with 90% less effort.]]>https://api.spreaker.com/episode/53295646Fri, 24 Mar 2023 09:00:02 +0000Inbound Back OfficeIt's no secret that Chat GPT has taken the world by storm in the past couple of months. Now there's a tool called Press Jockey that helps aggregate press requests in one place to easily gain exposure and nurture journalist relationships. Combining...
      Now there's a tool called Press Jockey that helps aggregate press requests in one place to easily gain exposure and nurture journalist relationships.
      
      Combining these tools can become your superpower for press success!
      
      Find out how!
      
      On today's podcast, Cahill Camden, Founder and CEO of Digital Vision Media Group, shares with us how ChatGPT and Press Jockey can help you get more press exposure for your clients with 90% less effort.]]>1963false280fullhttps://www.spreaker.com/episode/e279-how-brand-drives-your-marketing-todd-duff-innovations-branding-house--53194188
      On today's podcast, we have Todd Duff, CEO and Founder of Innovations Branding House, talk to us about How Brand Drives Your Marketing.
      
      Todd Duff is the founder and CEO of Innovations Branding House, a nationally acclaimed, award-winning marketing firm. He restores. He creates. He improvises, and he innovates. And it all began out of his disdain at the thought of having to write a resume after college. He’s fascinated with the power of transformation, so he helps businesses harness it to transform their culture, team, and, ultimately, their entire brand.]]>https://api.spreaker.com/episode/53194188Fri, 17 Mar 2023 09:00:02 +0000Inbound Back OfficePeople define branding in a lot of different ways. However, the real goal of branding is that it should drive all of your marketing and how you present your company internally and externally. On today's podcast, we have Todd Duff, CEO and Founder of...
      On today's podcast, we have Todd Duff, CEO and Founder of Innovations Branding House, talk to us about How Brand Drives Your Marketing.
      
      Todd Duff is the founder and CEO of Innovations Branding House, a nationally acclaimed, award-winning marketing firm. He restores. He creates. He improvises, and he innovates. And it all began out of his disdain at the thought of having to write a resume after college. He’s fascinated with the power of transformation, so he helps businesses harness it to transform their culture, team, and, ultimately, their entire brand.]]>1687false279fullhttps://www.spreaker.com/episode/e278-how-to-use-public-relations-in-your-marketing-offerings-ryan-gooding-money-media-press--53134087
      If you are an agency owner who deals mostly with local businesses, PR is a great option to help grow your client's reach through events and publications.
      
      On today's podcast, Ryan Gooding from Money Media Press talks about How To Use Public Relations in Your Marketing Offerings.
      
      Ryan has a background in sales and marketing. Seven years ago, he started his digital marketing & public relations agency. He's worked with agency owners, business owners, and individuals to develop solutions for their outreach goals and acquire business, customers, or leads for their business.]]>https://api.spreaker.com/episode/53134087Fri, 10 Mar 2023 10:00:01 +0000Inbound Back OfficeDoes your agency help clients with PR? If you are an agency owner who deals mostly with local businesses, PR is a great option to help grow your client's reach through events and publications. On today's podcast, Ryan Gooding from Money Media Press...
      If you are an agency owner who deals mostly with local businesses, PR is a great option to help grow your client's reach through events and publications.
      
      On today's podcast, Ryan Gooding from Money Media Press talks about How To Use Public Relations in Your Marketing Offerings.
      
      Ryan has a background in sales and marketing. Seven years ago, he started his digital marketing & public relations agency. He's worked with agency owners, business owners, and individuals to develop solutions for their outreach goals and acquire business, customers, or leads for their business.]]>1813false277fullhttps://www.spreaker.com/episode/e277-how-to-cut-implementation-time-with-her-new-hubspot-onboarding-playbook-lindsey-framer-responsive-inbound-marketing--52876891
      The quicker you onboard, the more clients you can take on.
      Our podcast guest today, Lindsey Framer, owner of Responsive Inbound Marketing, shares with us how to cut the implementation time by more than half with her new HubSpot onboarding playbook.
      
      Lindsey is a former Hubspot employee and current agency owner who took her years of experience and sat down for 7 months to create this playbook.]]>https://api.spreaker.com/episode/52876891Fri, 03 Mar 2023 10:00:02 +0000Inbound Back OfficeIt's no secret that onboarding clients onto HubSpot is a massive undertaking, especially if they use all three hubs. There hasn't been a detailed step-by-step plan to do it successfully and quickly. The quicker you onboard, the more clients you can...
      The quicker you onboard, the more clients you can take on.
      Our podcast guest today, Lindsey Framer, owner of Responsive Inbound Marketing, shares with us how to cut the implementation time by more than half with her new HubSpot onboarding playbook.
      
      Lindsey is a former Hubspot employee and current agency owner who took her years of experience and sat down for 7 months to create this playbook.]]>1689false277fullhttps://www.spreaker.com/episode/e276-how-to-drive-high-revenue-from-your-digital-marketing-campaigns-brenton-thomas-twibi--52825890
      On today's podcast, Brenton Thomas, founder of Twibi, shares with us how to drive high revenue from your digital ad campaigns using a full-funnel approach.]]>https://api.spreaker.com/episode/52825890Fri, 24 Feb 2023 10:00:02 +0000Inbound Back OfficeDigital ads are a crucial part of any marketing campaign. However, it can be hard to figure out what part of the marketing funnel to focus on and how to allocate the funds to get the best ROAS. On today's podcast, Brenton Thomas, founder of Twibi,...
      On today's podcast, Brenton Thomas, founder of Twibi, shares with us how to drive high revenue from your digital ad campaigns using a full-funnel approach.]]>1621false276fullhttps://www.spreaker.com/episode/e275-creating-new-content-without-creating-new-content-cassondra-collins-creatively-cassondra--52754951
      On today's podcast, we have Cassondra Collins, owner of Creatively Cassondra, talk to us about Creating New Content Without Creating NEW Content.
      
      Cassondra is a Content Repurposing Expert. She offers content coaching and done-for-you services. She's worked with coaches in a wide variety of niches.]]>https://api.spreaker.com/episode/52754951Fri, 17 Feb 2023 10:00:02 +0000Inbound Back OfficeNo one has extra time in the day to worry about creating new content to promote their agency. However, there are ways to have great content always out there without having to create something new all the time. On today's podcast, we have Cassondra...
      On today's podcast, we have Cassondra Collins, owner of Creatively Cassondra, talk to us about Creating New Content Without Creating NEW Content.
      
      Cassondra is a Content Repurposing Expert. She offers content coaching and done-for-you services. She's worked with coaches in a wide variety of niches.]]>1533false275fullhttps://www.spreaker.com/episode/e274-the-importance-of-content-marketing-and-marketing-yourselves-michael-brenner-insider-marketing-group--52597824
      Being consistent over time with content marketing is what drives the most leads into your funnel.
      
      On today's podcast, we have Michael Brenner, owner of Insider Marketing Group, talk to us about the importance of content marketing and how to market yourself.]]>https://api.spreaker.com/episode/52597824Fri, 10 Feb 2023 10:00:02 +0000Inbound Back OfficeHow much time do you typically spend creating content for your agency? Being consistent over time with content marketing is what drives the most leads into your funnel. On today's podcast, we have Michael Brenner, owner of Insider Marketing Group,...
      Being consistent over time with content marketing is what drives the most leads into your funnel.
      
      On today's podcast, we have Michael Brenner, owner of Insider Marketing Group, talk to us about the importance of content marketing and how to market yourself.]]>1193false274fullhttps://www.spreaker.com/episode/e273-how-virtual-assistants-can-help-any-business-ricardo-palacio-palaciobox-digital-marketing-agency--52550884
      Did you know virtual assistants can do more than just administrative work?
      
      VAs come with many different skills and can help you with your marketing, administrative tasks, and so much more!
      
      On our podcast today, we have Richard Palacio, owner of Palaciobox - Digital Marketing Agency, speaking to us about How Virtual Assistants can help any business.]]>https://api.spreaker.com/episode/52550884Fri, 03 Feb 2023 10:00:02 +0000Inbound Back OfficeHave you ever hired a virtual assistant? Did you know virtual assistants can do more than just administrative work? VAs come with many different skills and can help you with your marketing, administrative tasks, and so much more! On our podcast...
      Did you know virtual assistants can do more than just administrative work?
      
      VAs come with many different skills and can help you with your marketing, administrative tasks, and so much more!
      
      On our podcast today, we have Richard Palacio, owner of Palaciobox - Digital Marketing Agency, speaking to us about How Virtual Assistants can help any business.]]>1843false273fullhttps://www.spreaker.com/episode/e272-scaling-an-agency-to-over-7-figures-in-less-than-two-years-lysa-miller-ladybugz-interactive--52550706
      We get to talk to one such agency owner on today's podcast and learn her tips and tricks on how she scaled three different agencies!
      
      Lysa Miller, Founder, and CEO of LadyBugz Interactive, shares with us how she scaled her latest agency to over 7 figures in less than two years.]]>https://api.spreaker.com/episode/52550706Fri, 27 Jan 2023 10:00:02 +0000Inbound Back OfficeScaling an agency can feel like a slow and difficult process. However, there are agency owners out there that seem to have figured out a way to scale quickly. We get to talk to one such agency owner on today's podcast and learn her tips and tricks on...
      We get to talk to one such agency owner on today's podcast and learn her tips and tricks on how she scaled three different agencies!
      
      Lysa Miller, Founder, and CEO of LadyBugz Interactive, shares with us how she scaled her latest agency to over 7 figures in less than two years.]]>1627false272fullhttps://www.spreaker.com/episode/e271-putting-the-right-technology-in-place-to-support-brand-growth-tyler-pigott-lone-fir-creative--52472894
      The challenge is when tech is fragmented and or not aligned with the goals of the organization. It can work against you. Whether it is how customers experience you or even how your team experiences tech in their daily job, technology has the power to make or break how efficient and effective you are.
      
      On today's podcast, we hear from Tyler Pigott, CEO of Lone Fir Creative, on why Putting the Right Technology in Place will Support Brand Growth.]]>https://api.spreaker.com/episode/52472894Fri, 20 Jan 2023 10:00:02 +0000Inbound Back OfficeAs agency owners, tech stacks are a large part of how we operate and provide value and success to our clients. The challenge is when tech is fragmented and or not aligned with the goals of the organization. It can work against you. Whether it is how...
      The challenge is when tech is fragmented and or not aligned with the goals of the organization. It can work against you. Whether it is how customers experience you or even how your team experiences tech in their daily job, technology has the power to make or break how efficient and effective you are.
      
      On today's podcast, we hear from Tyler Pigott, CEO of Lone Fir Creative, on why Putting the Right Technology in Place will Support Brand Growth.]]>1807false271fullhttps://www.spreaker.com/episode/e270-looking-at-data-to-improve-marketing-roi-mary-cate-spires-harleyjames-consulting--52411246
      According to a study done by Recruitment Marketing, 26% of marketers' budgets are wasted on ineffective channels and strategies.
      
      That is a huge opportunity!
      
      On our podcast today, we welcome back Mary Cate from HarleyJames Consulting to talk about the importance of looking at data to improve marketing ROI by eliminating those inefficiencies.
      
      Mary Cate is a marketing consultant and agency owner. She's done digital marketing for 11 years.]]>https://api.spreaker.com/episode/52411246Fri, 13 Jan 2023 10:00:02 +0000Inbound Back OfficeInefficiency in marketing is the easiest way to waste money. According to a study done by Recruitment Marketing, 26% of marketers' budgets are wasted on ineffective channels and strategies. That is a huge opportunity! On our podcast today, we...
      According to a study done by Recruitment Marketing, 26% of marketers' budgets are wasted on ineffective channels and strategies.
      
      That is a huge opportunity!
      
      On our podcast today, we welcome back Mary Cate from HarleyJames Consulting to talk about the importance of looking at data to improve marketing ROI by eliminating those inefficiencies.
      
      Mary Cate is a marketing consultant and agency owner. She's done digital marketing for 11 years.]]>1385false270fullhttps://www.spreaker.com/episode/e269-tactics-every-agency-owner-and-marketing-coordinator-need-to-get-measurable-results-andy-buyting-tulip-media-group--52341691
      True effectiveness in marketing has to be measured against the overall goals of the business. If the two are not aligned, your marketing is essentially spinning its wheels, doing marketing work but not actually moving the business forward.
      
      On our podcast today, Andy Buyting from Tulip Media Group talks about tactics every agency owner and marketing coordinator need to get measurable results in an easy and effective way.]]>https://api.spreaker.com/episode/52341691Fri, 06 Jan 2023 10:00:02 +0000Inbound Back OfficeMarketers often get caught in the numbers game of website visits, social media likes, and follows but forget what the reason for all of that is. If the phone isn't ringing, or the contact forms are getting filled out, none of those other measurements...
      True effectiveness in marketing has to be measured against the overall goals of the business. If the two are not aligned, your marketing is essentially spinning its wheels, doing marketing work but not actually moving the business forward.
      
      On our podcast today, Andy Buyting from Tulip Media Group talks about tactics every agency owner and marketing coordinator need to get measurable results in an easy and effective way.]]>1627false269fullhttps://www.spreaker.com/episode/e268-decode-your-value-to-help-people-uncover-their-true-brand-potential-wendy-glavin-wendy-glavin-agency--52237171
      With that mindset, it's hard to compete.
      
      Our podcast guest today, Wendy Galvin, from Wendy Galvin Agency, speaks to us about how to truly show your value by looking back at your life and finding the unique qualities, experiences, and skills that makeup who you are. Through her Decoding Your Value process, you can uncover your true brand potential.
      
      Wendy Glavin is a 30-year marketing veteran, an agency owner, a published writer, a technology columnist, and a global speaker.]]>https://api.spreaker.com/episode/52237171Fri, 30 Dec 2022 10:00:03 +0000Inbound Back OfficeWe spend a lot of time comparing ourselves and our agencies to other people and agencies. Are we as successful? Are we providing the right services? With that mindset, it's hard to compete. Our podcast guest today, Wendy Galvin, from Wendy Galvin...
      With that mindset, it's hard to compete.
      
      Our podcast guest today, Wendy Galvin, from Wendy Galvin Agency, speaks to us about how to truly show your value by looking back at your life and finding the unique qualities, experiences, and skills that makeup who you are. Through her Decoding Your Value process, you can uncover your true brand potential.
      
      Wendy Glavin is a 30-year marketing veteran, an agency owner, a published writer, a technology columnist, and a global speaker.]]>1659false268fullhttps://www.spreaker.com/episode/e267-marketing-agencies-do-terrible-marketing-for-themselves-ryan-gunn-aptitude-8--52174391
      On our podcast today, Ryan Gunn from Aptitude 8 talks about why we do terrible marketing for ourselves and how to fix it. He has worked with a number of Hubspot partners that do amazing marketing for their clients but struggle to do the same for themselves.
      
      Ryan Gunn is a Sr. Marketing Operations Consultant at Aptitude 8, an Elite Hubspot Partner. He helps with clients to develop strategies for marketing automation, reporting, and campaign execution in order to generate actionable reporting and grow revenue. Previously he was the Head of Marketing at Array, an event technology company, where he oversaw a company rebrand and built a marketing program from the ground up that influenced over $7 million in revenue. Ryan lives in Richmond, VA with his partner Erin and their two dogs, Giles and Willow. ]]>https://api.spreaker.com/episode/52174391Fri, 23 Dec 2022 10:00:02 +0000Inbound Back OfficeWith good intentions, most of us say "We treat ourselves like a client" when it comes to marketing ourselves. However, how many of us would actually hire ourselves based on how we market ourselves? On our podcast today, Ryan Gunn from Aptitude 8...
      On our podcast today, Ryan Gunn from Aptitude 8 talks about why we do terrible marketing for ourselves and how to fix it. He has worked with a number of Hubspot partners that do amazing marketing for their clients but struggle to do the same for themselves.
      
      Ryan Gunn is a Sr. Marketing Operations Consultant at Aptitude 8, an Elite Hubspot Partner. He helps with clients to develop strategies for marketing automation, reporting, and campaign execution in order to generate actionable reporting and grow revenue. Previously he was the Head of Marketing at Array, an event technology company, where he oversaw a company rebrand and built a marketing program from the ground up that influenced over $7 million in revenue. Ryan lives in Richmond, VA with his partner Erin and their two dogs, Giles and Willow. ]]>1685false267fullhttps://www.spreaker.com/episode/e266-find-hidden-revenue-in-your-existing-sales-process-kyle-stout-elevate-scale--52174277
      Understanding where your leads abandon your sales process is crucial to know how to remedy that. That is where you find money left sitting on the table of your sales strategy.
      
      On today's podcast episode, we talk to Kyle Stout from Elevate & Scale about how to find hidden revenue in your existing sales process.
      
      Kyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on leveraging email marketing to increase revenue by improving customer retention, increasing average order value, and driving repeat purchases.]]>https://api.spreaker.com/episode/52174277Fri, 16 Dec 2022 10:00:02 +0000Inbound Back OfficeIt costs a lot to get a lead in your funnel. Don't let them fall through the cracks because you didn't have a process in place. Understanding where your leads abandon your sales process is crucial to know how to remedy that. That is where you find...
      Understanding where your leads abandon your sales process is crucial to know how to remedy that. That is where you find money left sitting on the table of your sales strategy.
      
      On today's podcast episode, we talk to Kyle Stout from Elevate & Scale about how to find hidden revenue in your existing sales process.
      
      Kyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on leveraging email marketing to increase revenue by improving customer retention, increasing average order value, and driving repeat purchases.]]>1795false266fullhttps://www.spreaker.com/episode/e265-how-to-build-a-strong-culture-at-your-marketing-agency-when-working-with-a-remote-team-nicole-donnelly-donnelly-marketing-group--52120363
      The good news is there are simple ways to create a feeling of belonging and buy-in for your team.
      
      Our podcast guest today, Nicole Donnelly from Donnelly Marketing Group, talks about how to build a strong culture at your marketing agency when working with a remote team of contractors and employees.
      
      Nicole Donnelly is a fourth-generation small business owner and fierce advocate for small businesses.  She is especially passionate about small business manufacturers. She loves seeing the innovation and engineering marvels possible through American manufacturing. 
      
      As the Founder of Donnelly Marketing Group and HubSpot partner, Nicole, and her team help small manufacturers build a digital self-serve experience that attracts new customers.  Our website strategy, content marketing, and HubSpot implementation services give manufacturers the fresh start they need to accelerate business growth online.
      
      On today's episode, Nicole covers:
      • How to get buy-in from contractors and employees
      • Why culture cannot just be from the top down
      • Why meetings can be useful and how to structure them
      • How a strong culture ultimately helps your clients]]>https://api.spreaker.com/episode/52120363Fri, 09 Dec 2022 10:00:03 +0000Inbound Back OfficeWith so many agencies moving towards a mix of employees and contractors, most of which work remotely, creating a company culture can feel challenging. The good news is there are simple ways to create a feeling of belonging and buy-in for your team....
      The good news is there are simple ways to create a feeling of belonging and buy-in for your team.
      
      Our podcast guest today, Nicole Donnelly from Donnelly Marketing Group, talks about how to build a strong culture at your marketing agency when working with a remote team of contractors and employees.
      
      Nicole Donnelly is a fourth-generation small business owner and fierce advocate for small businesses.  She is especially passionate about small business manufacturers. She loves seeing the innovation and engineering marvels possible through American manufacturing. 
      
      As the Founder of Donnelly Marketing Group and HubSpot partner, Nicole, and her team help small manufacturers build a digital self-serve experience that attracts new customers.  Our website strategy, content marketing, and HubSpot implementation services give manufacturers the fresh start they need to accelerate business growth online.
      
      On today's episode, Nicole covers:
      • How to get buy-in from contractors and employees
      • Why culture cannot just be from the top down
      • Why meetings can be useful and how to structure them
      • How a strong culture ultimately helps your clients]]>1639false265fullhttps://www.spreaker.com/episode/e264-why-agency-owners-need-to-be-thinking-about-ecommerce-in-2023-courtney-olson-storygrowers--52066986
      That is why our podcast guest today, Courtney Olson from StoryGrowers, talks about Why Agency Owners Need to be Thinking About Ecommerce in 2023.
      
      Courtney Olson is a 4X-published author with Entrepreneur Press (of Entrepreneur Media/magazine) distributed by McGraw-Hill. She's a Certified StoryBrand Guide, a Shopify Partner & Affiliate, and has owned digital marketing agencies for 14 years.
      
      On today's episode, Courtney covers:
      • Why you need to productize your and your client's businesses
      • How to get started with Ecommerce for your clients
      • The preferred platform to use
      • How offering Ecommerce solutions can grow your agency in any climate]]>https://api.spreaker.com/episode/52066986Fri, 02 Dec 2022 10:00:02 +0000Inbound Back OfficeIn the past two years, so much has changed in the business and marketing landscape, and there's no slowing down. More and more people are staying home, shopping online, and rarely set foot in a store or office. That is why our podcast guest today,...
      That is why our podcast guest today, Courtney Olson from StoryGrowers, talks about Why Agency Owners Need to be Thinking About Ecommerce in 2023.
      
      Courtney Olson is a 4X-published author with Entrepreneur Press (of Entrepreneur Media/magazine) distributed by McGraw-Hill. She's a Certified StoryBrand Guide, a Shopify Partner & Affiliate, and has owned digital marketing agencies for 14 years.
      
      On today's episode, Courtney covers:
      • Why you need to productize your and your client's businesses
      • How to get started with Ecommerce for your clients
      • The preferred platform to use
      • How offering Ecommerce solutions can grow your agency in any climate]]>1683false264fullhttps://www.spreaker.com/episode/e263-state-of-the-union-for-agencies-nikki-jasper-inbound-back-office--51983143
      As the end of the year approaches, it is time to look at how your agency performed, assess what needs to change, and plan for a great 2023!
      
      On today's podcast, we have our very own Nikki Jasper, Customer Success Manager at Inbound Back Office, to give us her State of the Union for Marketing Agencies.
      
      In this podcast, Nikki talks about:
      • Trends she is seeing in agencies going into 2023
      • What services are typically asked for
      • What roles do you need in your agency in 2023
      • Why do you need to do a state of the union for your own agency AND with your clients]]>https://api.spreaker.com/episode/51983143Fri, 25 Nov 2022 10:00:02 +0000Inbound Back OfficeIt's that time of year! As the end of the year approaches, it is time to look at how your agency performed, assess what needs to change, and plan for a great 2023! On today's podcast, we have our very own Nikki Jasper, Customer Success Manager...
      As the end of the year approaches, it is time to look at how your agency performed, assess what needs to change, and plan for a great 2023!
      
      On today's podcast, we have our very own Nikki Jasper, Customer Success Manager at Inbound Back Office, to give us her State of the Union for Marketing Agencies.
      
      In this podcast, Nikki talks about:
      • Trends she is seeing in agencies going into 2023
      • What services are typically asked for
      • What roles do you need in your agency in 2023
      • Why do you need to do a state of the union for your own agency AND with your clients]]>1865false263fullhttps://www.spreaker.com/episode/e262-how-creative-agencies-can-prepare-for-and-weather-a-potential-recession-ryan-watson-upsourced-accounting--51929488
      Today on our podcast, Ryan Watson, partner at Upsourced Accounting, talks to us about how creative agencies can prepare for and weather a potential recession.
      
      In this episode, Ryan talks about:
      • What risk factors should your agency be looking at
      • How to assess your risks and what to do about it
      • Why planning now will save you later when having to make tough decisions
      • Financial strategies to succeed]]>https://api.spreaker.com/episode/51929488Fri, 18 Nov 2022 10:00:02 +0000Inbound Back OfficeA recession may or may not be looming, but it is always good to set your agency up for success no matter what the economy is doing. Today on our podcast, Ryan Watson, partner at Upsourced Accounting, talks to us about how creative agencies can...
      Today on our podcast, Ryan Watson, partner at Upsourced Accounting, talks to us about how creative agencies can prepare for and weather a potential recession.
      
      In this episode, Ryan talks about:
      • What risk factors should your agency be looking at
      • How to assess your risks and what to do about it
      • Why planning now will save you later when having to make tough decisions
      • Financial strategies to succeed]]>1601false262fullhttps://www.spreaker.com/episode/e261-seo-and-eccomerce-aj-saunders-ajs-digital-group--51854232
      On today's show, AJ Saunders of AJS Digital Group talks about how to systemize SEO for e-commerce sites so you can beat your competitors. It is very likely that your competitors have stopped doing all the little things that make the biggest difference. This is an area you can win over time with consistency.
      
      In this episode, AJ talks about:
      • Ways to systemize to scale SEO strategies
      • Retention strategies for e-commerce
      • Re-marketing tactics
      • Simple things that you can do today to make a big impact]]>https://api.spreaker.com/episode/51854232Fri, 11 Nov 2022 10:00:02 +0000Inbound Back OfficeMore often than not, it is the little things that lead to success. However, when you spend so much time every day doing the little things that aren't always fun, it can feel overwhelming. That is why systemizing what you repeatedly do with templates...
      On today's show, AJ Saunders of AJS Digital Group talks about how to systemize SEO for e-commerce sites so you can beat your competitors. It is very likely that your competitors have stopped doing all the little things that make the biggest difference. This is an area you can win over time with consistency.
      
      In this episode, AJ talks about:
      • Ways to systemize to scale SEO strategies
      • Retention strategies for e-commerce
      • Re-marketing tactics
      • Simple things that you can do today to make a big impact]]>1543false261fullhttps://www.spreaker.com/episode/e260-the-release-of-instagram-for-dummies-2nd-edition-corey-walker-the-marketing-specialist--51763703
      It's true! Most of us do not want to dance on reels to sell our products. However, there are amazing ways to use Instagram Reels and TikTok videos to gain brand awareness and sell products and services.
      
      On today's show, we get the honor of speaking with Corey Walker who is the co-author of Instagram for Dummies, and Instagram for Business for Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency in El Dorado Hills, California. Corey works with several clients to produce social media strategies, including creating graphics and written content, advising on video, scheduling content, buying ads, and tracking analytics. She loves helping businesses achieve success in the online world!
      
      In this episode, Corey talks about:
      • How to use instagram reels for business
      • Easy and quick ways to create content
      • Things a business should avoid doing on social media
      • Details about her latest book and how she got started with the Dummies brand.]]>https://api.spreaker.com/episode/51763703Fri, 04 Nov 2022 09:00:02 +0000Inbound Back OfficeHave you or a client ever said, "I'm never going to dance on instagram reels or TikTok" asked to do a social post for your agency or your clients? It's true! Most of us do not want to dance on reels to sell our products. However, there are amazing...
      It's true! Most of us do not want to dance on reels to sell our products. However, there are amazing ways to use Instagram Reels and TikTok videos to gain brand awareness and sell products and services.
      
      On today's show, we get the honor of speaking with Corey Walker who is the co-author of Instagram for Dummies, and Instagram for Business for Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency in El Dorado Hills, California. Corey works with several clients to produce social media strategies, including creating graphics and written content, advising on video, scheduling content, buying ads, and tracking analytics. She loves helping businesses achieve success in the online world!
      
      In this episode, Corey talks about:
      • How to use instagram reels for business
      • Easy and quick ways to create content
      • Things a business should avoid doing on social media
      • Details about her latest book and how she got started with the Dummies brand.]]>1755false260fullhttps://www.spreaker.com/episode/e259-the-importance-of-an-agency-having-a-clear-niche-jon-morrison-get-clear-consulting--51620558
      As a firm believer in following your favor, I spoke with our guest today about how he did that and ended up creating a niche that brought him to where he is today.
      
      On today's show, Jon Morrison from Get Clear Consulting speaks on The Importance of an Agency Having a Clear Niche. Jon is passionate about helping businesses grow by sharing his expertise with other leaders. Jon is a TEDx speaker, the author of Now Start With Who, and a Certified StoryBrand Guide. Get Clear's Lead Consultant Jon, has built a team of men and women who are committed to helping business leaders understand the opportunity to stand out online. Jon lives in Abbotsford, B.C., with his wife and three daughters.
      
      In this episode, Jon talks about:
      • Reasons to niche down
      • Understanding a market
      • Saving time by doing one thing for one group
      • Become an expert
      • Clarifying your message]]>https://api.spreaker.com/episode/51620558Fri, 28 Oct 2022 09:00:02 +0000Inbound Back OfficeWe've all heard the riches are in the niches. But niches are not easy to come by for everyone. However, there are times when you "fall into" a niche, and with a nice mix of timing, experimenting, saying yes, and maybe a little luck, you capitalize on...
      As a firm believer in following your favor, I spoke with our guest today about how he did that and ended up creating a niche that brought him to where he is today.
      
      On today's show, Jon Morrison from Get Clear Consulting speaks on The Importance of an Agency Having a Clear Niche. Jon is passionate about helping businesses grow by sharing his expertise with other leaders. Jon is a TEDx speaker, the author of Now Start With Who, and a Certified StoryBrand Guide. Get Clear's Lead Consultant Jon, has built a team of men and women who are committed to helping business leaders understand the opportunity to stand out online. Jon lives in Abbotsford, B.C., with his wife and three daughters.
      
      In this episode, Jon talks about:
      • Reasons to niche down
      • Understanding a market
      • Saving time by doing one thing for one group
      • Become an expert
      • Clarifying your message]]>1652false259fullhttps://www.spreaker.com/episode/e258-when-messaging-goes-wrong-and-how-to-get-it-back-on-track-jonny-holsten-south-mountain-messaging--51620429
      On today's show, Jonny Holsten, a StoryBrand Guide, speaks about When Messaging Goes Wrong and How To Get It Back On Track.
      
      In this episode, Jonny talks about:
      • Why you need to interview your client's clients and your sales team when creating messaging
      • Why you need someone else to write your messaging
      • How to properly talk about "yourself" in your messaging
      • Ways to find authority in your past skills
      • The importance of having a controlling idea in your marketing]]>https://api.spreaker.com/episode/51620429Fri, 21 Oct 2022 09:00:03 +0000Inbound Back OfficeThere is a lot of emphasis on messaging regarding marketing these days. However, most people just try to create messaging based on assumptions of what they think their clients and customers "would" say. That can take your messaging off track to what...
      On today's show, Jonny Holsten, a StoryBrand Guide, speaks about When Messaging Goes Wrong and How To Get It Back On Track.
      
      In this episode, Jonny talks about:
      • Why you need to interview your client's clients and your sales team when creating messaging
      • Why you need someone else to write your messaging
      • How to properly talk about "yourself" in your messaging
      • Ways to find authority in your past skills
      • The importance of having a controlling idea in your marketing]]>1676false258fullhttps://www.spreaker.com/episode/e257-how-to-launch-a-product-alongside-your-existing-service-offerings-evan-cox-evan-cox-consulting--51554005
      On today's show, Evan talks about how to launch a product alongside your existing service offering. For more than fifteen years, he has served businesses, nonprofits, churches, and the leaders who guide them.
      
      In this episode, Evan talks about:
      • How to come up with product ideas
      • Captivating your experience and knowledge to create products
      • How to create something you need and then sell it to others
      • Who to sell to
      • How to market your products well]]>https://api.spreaker.com/episode/51554005Fri, 14 Oct 2022 09:00:02 +0000Inbound Back OfficeAs a marketer, you mostly sell services. But how often are you recreating the same things for multiple clients? Could you create an evergreen product you could sell repeatedly? On today's show, Evan talks about how to launch a product alongside...
      On today's show, Evan talks about how to launch a product alongside your existing service offering. For more than fifteen years, he has served businesses, nonprofits, churches, and the leaders who guide them.
      
      In this episode, Evan talks about:
      • How to come up with product ideas
      • Captivating your experience and knowledge to create products
      • How to create something you need and then sell it to others
      • Who to sell to
      • How to market your products well]]>1634false257fullhttps://www.spreaker.com/episode/e256-from-agency-start-up-to-growth-to-sale-of-the-agency-christina-hooper-sparkitive-llc--51395568
      However, if you prepare with the end in mind, you'll do things differently.
      
      On today's show, Christina Hooper from Sparkitive, LLC talks about how to move from Agency Start Up to Growth to Sale of the Agency. She talks about reverse engineering your success without getting trapped as the bottleneck.
      
      In this episode, Christina talks about:
      • How to get yourself out of the way
      • Why you need to have an end goal of selling your agency
      • The stages of getting your agency ready to sell
      • Setting up your personal brand]]>https://api.spreaker.com/episode/51395568Fri, 07 Oct 2022 09:00:02 +0000Inbound Back OfficeMany agency owners become the bottleneck to the growth and sale of their agency. When you are the face of the agency and the main funnel for business, you make the agency's success reliant on you. However, if you prepare with the end in mind,...
      However, if you prepare with the end in mind, you'll do things differently.
      
      On today's show, Christina Hooper from Sparkitive, LLC talks about how to move from Agency Start Up to Growth to Sale of the Agency. She talks about reverse engineering your success without getting trapped as the bottleneck.
      
      In this episode, Christina talks about:
      • How to get yourself out of the way
      • Why you need to have an end goal of selling your agency
      • The stages of getting your agency ready to sell
      • Setting up your personal brand]]>1806falsefullhttps://www.spreaker.com/episode/e255-consistency-is-key-especially-when-blending-marketing-tactics-amber-gaige-saber-marketing-group--51395420
      If you can focus on creating a clear and consistent offering, you create confidence in your clients and your team.
      
      On today's show, Amber Gaige from Saber Marketing Group talks about why Consistency is Key, especially when blending different parts of marketing. Over the past 15 years, Amber has served as a marketing executive and consultant for businesses in diverse industries, including Home Services, Construction, Software as a Service, Beauty, Health, Home Building, and Manufacturing.
      
      In this episode, Amber talks about:
      • 4 Pillars of Marketing
      • Creating a consistent marketing roadmap for clients
      • How to align marketing tactics to reach your client's goals
      • Consistency Creates Confidence]]>https://api.spreaker.com/episode/51395420Fri, 30 Sep 2022 09:00:02 +0000Inbound Back OfficeIn any area in life, consistency breeds success. However, as agency owners, we do not always stay consistent with our marketing strategies, offerings, and clients we serve. If you can focus on creating a clear and consistent offering, you create...
      If you can focus on creating a clear and consistent offering, you create confidence in your clients and your team.
      
      On today's show, Amber Gaige from Saber Marketing Group talks about why Consistency is Key, especially when blending different parts of marketing. Over the past 15 years, Amber has served as a marketing executive and consultant for businesses in diverse industries, including Home Services, Construction, Software as a Service, Beauty, Health, Home Building, and Manufacturing.
      
      In this episode, Amber talks about:
      • 4 Pillars of Marketing
      • Creating a consistent marketing roadmap for clients
      • How to align marketing tactics to reach your client's goals
      • Consistency Creates Confidence]]>1704falsefullhttps://www.spreaker.com/episode/e254-how-agencies-can-offer-social-media-marketing-services-to-scale-their-business-tami-enfield-brand-yourself--51334161
      Newer and smaller businesses aren't as stuck in their ways and oftentimes are more willing to learn. They take action on what they learn because the buck stops with them.
      
      On today's show, Tami Enfield from Brand Yourself talks about how agencies can offer low-level social media marketing services to scale their business. She has found success in her passion for helping little businesses succeed.
      
      In this episode, Tami talks about:
      • How to scale your agency with low-level social media offers
      • Unique ideas she has incorporated to become successful
      • The benefits of helping small businesses]]>https://api.spreaker.com/episode/51334161Fri, 23 Sep 2022 09:00:02 +0000Inbound Back OfficePeople often think the lower-paying clients are the most difficult to work with. What if that isn't true? Newer and smaller businesses aren't as stuck in their ways and oftentimes are more willing to learn. They take action on what they learn...
      Newer and smaller businesses aren't as stuck in their ways and oftentimes are more willing to learn. They take action on what they learn because the buck stops with them.
      
      On today's show, Tami Enfield from Brand Yourself talks about how agencies can offer low-level social media marketing services to scale their business. She has found success in her passion for helping little businesses succeed.
      
      In this episode, Tami talks about:
      • How to scale your agency with low-level social media offers
      • Unique ideas she has incorporated to become successful
      • The benefits of helping small businesses]]>1426falsefullhttps://www.spreaker.com/episode/e253-7-website-mistakes-small-business-owners-make-and-how-to-avoid-them-michael-gowin-michael-gowin-websites-marketing--51161567
      Perhaps it's too cluttered. It could be confusing. You may not be sure that you are their target customer. Either way, if you've experienced that, it could be possible that your clients or their customers are also experiencing that on the sites you build.
      
      On today's show, Michael Gowin from Michael Gowin Websites and Marketing talks about 7 Website Mistakes Small Business Owners Make - and how to avoid them.
      
      In this episode, Michael explains:
      • Why messaging is so important
      • How identifying your audience is crucial to all messaging
      • How your website should work hard for you
      • Next steps for agency owners to take to improve their website work for their clients]]>https://api.spreaker.com/episode/51161567Fri, 16 Sep 2022 09:00:03 +0000Inbound Back OfficeDo you ever land on a website and just want to exit as fast as possible? There are reasons for that. Perhaps it's too cluttered. It could be confusing. You may not be sure that you are their target customer. Either way, if you've experienced that,...
      Perhaps it's too cluttered. It could be confusing. You may not be sure that you are their target customer. Either way, if you've experienced that, it could be possible that your clients or their customers are also experiencing that on the sites you build.
      
      On today's show, Michael Gowin from Michael Gowin Websites and Marketing talks about 7 Website Mistakes Small Business Owners Make - and how to avoid them.
      
      In this episode, Michael explains:
      • Why messaging is so important
      • How identifying your audience is crucial to all messaging
      • How your website should work hard for you
      • Next steps for agency owners to take to improve their website work for their clients]]>1568falsefullhttps://www.spreaker.com/episode/e252-delete-services-to-grow-your-agency-liz-cortes-rebelfish-local--51161174
      You may be surprised at which ones are costing you money and which ones are making you money.
      
      On today's show, Liz Cortes from RebelFish Local talks about why you should Delete Services to Grow Your Agency.
      
      In this episode, Liz explains:
      • Her journey to deleting services and how it helped her agency grow
      • How to increase retainers
      • Why dropping prices for clients makes sense sometimes
      • How big one off projects are tempting but do not explain your actual month to month revenue picture]]>https://api.spreaker.com/episode/51161174Fri, 09 Sep 2022 09:00:02 +0000Inbound Back OfficeHave you ever taken the time to figure out what are the most profitable services your agency offers? You may be surprised at which ones are costing you money and which ones are making you money. On today's show, Liz Cortes from RebelFish Local...
      You may be surprised at which ones are costing you money and which ones are making you money.
      
      On today's show, Liz Cortes from RebelFish Local talks about why you should Delete Services to Grow Your Agency.
      
      In this episode, Liz explains:
      • Her journey to deleting services and how it helped her agency grow
      • How to increase retainers
      • Why dropping prices for clients makes sense sometimes
      • How big one off projects are tempting but do not explain your actual month to month revenue picture]]>1560falsefullhttps://www.spreaker.com/episode/e251-marketing-for-introverts-how-to-let-your-content-speak-for-you-latisha-styles-you-ve-got-clients--51091061
      As agency owners, we tend to have to get out of our comfort zones and do things that can drain us. However, you can create a process that helps ease that discomfort and sets you up for even more success.
      
      On today's podcast, LaTisha Styles from You've Got Clients talks about how she took her sales process and used it to reverse engineered her marketing and create content so that she could have shorter and more effective sales calls that didn't drain her energy. We talk about Marketing for Introverts and How to Let Your Content Speak for You.
      
      In this episode, LaTisha explains:
      • The difference in processes for introverts and extroverts
      • Her content creation process
      • How to capture the right clients
      • Setting up boundaries and expectations]]>https://api.spreaker.com/episode/51091061Fri, 02 Sep 2022 09:00:03 +0000Inbound Back OfficeAre you an introvert? Does making sales calls drain your energy? As agency owners, we tend to have to get out of our comfort zones and do things that can drain us. However, you can create a process that helps ease that discomfort and sets you up...
      As agency owners, we tend to have to get out of our comfort zones and do things that can drain us. However, you can create a process that helps ease that discomfort and sets you up for even more success.
      
      On today's podcast, LaTisha Styles from You've Got Clients talks about how she took her sales process and used it to reverse engineered her marketing and create content so that she could have shorter and more effective sales calls that didn't drain her energy. We talk about Marketing for Introverts and How to Let Your Content Speak for You.
      
      In this episode, LaTisha explains:
      • The difference in processes for introverts and extroverts
      • Her content creation process
      • How to capture the right clients
      • Setting up boundaries and expectations]]>1542falsefullhttps://www.spreaker.com/episode/e250-practical-tips-for-creating-killer-keynotes-and-webinars-thom-van-dycke--51026685
      All marketing is good communication. If you are good at communicating through marketing, you can be good at public speaking with keynotes and webinars. And perhaps vice versa, as today's podcast guest discovered for himself.
      
      On today's show, Thom Van Dycke talks about how he has used his 19 years of public speaking experience to create keynotes that have become successful lead generators for his marketing business. He had never done marketing before, but once he learned that he could use the same skills he had for public speaking, he started his marketing agency. Today, Thom dives into practical tips for creating killer keynotes and being an authentic presenter people can relate to.
      
      In this episode, Thom talks about:
      • How to take good notes and capture ideas when they come
      • Prepping for a webinar/keynote
      • 3 keys to being authentic as a presenter
      • How to use keynotes as a lead generator]]>https://api.spreaker.com/episode/51026685Fri, 26 Aug 2022 09:00:02 +0000Inbound Back OfficeDoes your agency put out webinars on a regular basis? Do you use Keynotes as a lead generator? If not, you should consider it. All marketing is good communication. If you are good at communicating through marketing, you can be good at public...
      All marketing is good communication. If you are good at communicating through marketing, you can be good at public speaking with keynotes and webinars. And perhaps vice versa, as today's podcast guest discovered for himself.
      
      On today's show, Thom Van Dycke talks about how he has used his 19 years of public speaking experience to create keynotes that have become successful lead generators for his marketing business. He had never done marketing before, but once he learned that he could use the same skills he had for public speaking, he started his marketing agency. Today, Thom dives into practical tips for creating killer keynotes and being an authentic presenter people can relate to.
      
      In this episode, Thom talks about:
      • How to take good notes and capture ideas when they come
      • Prepping for a webinar/keynote
      • 3 keys to being authentic as a presenter
      • How to use keynotes as a lead generator]]>1611falsefullhttps://www.spreaker.com/episode/e249-how-public-relations-can-complement-your-marketing-strategy-lauren-cockerell-kwedar-co--50939763
      In today's podcast, we talk with Lauren Cockerell from Kwedar & Co. to about How Public Relations Can Complement Your Marketing Strategy. Whether you’re dipping a toe in yourself or looking to team up with a collaborative partner, Lauren explains why PR is a crucial part of marketing.
      
      In this episode, Lauren talks about:
      • When to use PR
      • Why you need PR
      • How to get traction with media sources
      • Different ways to add PR to your offerings]]>https://api.spreaker.com/episode/50939763Fri, 19 Aug 2022 09:00:03 +0000Inbound Back OfficeMost marketing agencies do not offer public relations as part of their offerings. However, PR should be a vital part of any marketing strategy as it helps build trust, increase awareness, and creates transparency for the company. In today's...
      In today's podcast, we talk with Lauren Cockerell from Kwedar & Co. to about How Public Relations Can Complement Your Marketing Strategy. Whether you’re dipping a toe in yourself or looking to team up with a collaborative partner, Lauren explains why PR is a crucial part of marketing.
      
      In this episode, Lauren talks about:
      • When to use PR
      • Why you need PR
      • How to get traction with media sources
      • Different ways to add PR to your offerings]]>1541falsefullhttps://www.spreaker.com/episode/e248-local-seo-and-google-profiles-mary-cate-spires-reputation-avenue--50886708
      Once that is set up, it comes down to managing the business's reputation.
      
      In today's episode, Mary Cate Spires, owner of Reputation Avenue, explains some tips and tricks to executing local SEO well and managing your client's reputation online. Mary Cate is also a digital marketing consultant with expertise in multi-location businesses.
      
      Mary Cate talks about:
      • Ways to boost your Google Profile
      • Other listing sites you should be on depending on your industry
      • How to execute reputation management online
      • The importance of reputation management
      • How to manage multiple locations online]]>https://api.spreaker.com/episode/50886708Fri, 12 Aug 2022 09:00:02 +0000Inbound Back OfficeLocal SEO involves more than making sure your google profile is up-to-date. There are multiple listing sites and apps that you need to make sure your clients are on. On top of that, you need to make sure that the information is current and consistent...
      Once that is set up, it comes down to managing the business's reputation.
      
      In today's episode, Mary Cate Spires, owner of Reputation Avenue, explains some tips and tricks to executing local SEO well and managing your client's reputation online. Mary Cate is also a digital marketing consultant with expertise in multi-location businesses.
      
      Mary Cate talks about:
      • Ways to boost your Google Profile
      • Other listing sites you should be on depending on your industry
      • How to execute reputation management online
      • The importance of reputation management
      • How to manage multiple locations online]]>1699falsefullhttps://www.spreaker.com/episode/e247-the-upside-of-public-service-for-agency-owners-joe-garrison-moonflower-marketing--50725695
      In today's podcast, we talk with Joe Garrison from Moonflower marketing about the upside of public service for agency owners and making your agency known for more than marketing. Joe is an agency owner in the Indianapolis area who saw a problem and decided to help drive change in his city.
      
      In this episode, Joe talks about:
      • Breaks down how to get started
      • Using your strengths to serve your community
      • Ways to involve your entire agency in community service
      • Why it needs to be an authentic mission and not to gain business]]>https://api.spreaker.com/episode/50725695Fri, 05 Aug 2022 09:00:02 +0000Inbound Back OfficeDo you have a desire to see change in your community but don't know where to start? In today's podcast, we talk with Joe Garrison from Moonflower marketing about the upside of public service for agency owners and making your agency known for more...
      In today's podcast, we talk with Joe Garrison from Moonflower marketing about the upside of public service for agency owners and making your agency known for more than marketing. Joe is an agency owner in the Indianapolis area who saw a problem and decided to help drive change in his city.
      
      In this episode, Joe talks about:
      • Breaks down how to get started
      • Using your strengths to serve your community
      • Ways to involve your entire agency in community service
      • Why it needs to be an authentic mission and not to gain business]]>1367falsefullhttps://www.spreaker.com/episode/e246-how-to-build-a-high-performance-team-manish-dudharejia-e2m-solutions--50725536
      So often, we naturally hire people that are like us. The problem with doing that is we limit our agency's growth potential.
      
      Having a diversified team that is still aligned with the company culture brings in the strength needed to be a high-performing agency.
      
      In today's podcast, we talk with Manish Dudharejia from E2M Solutions about how to build a high-performance team. Manish is the founder and president of E2M - a full-service white label digital agency. E2M helps agencies scale their business by solving bandwidth/capacity problems when it comes to website design, web development, eCommerce, SEO, and content writing. E2M has been helping agencies for 10 years and currently works with about 130 agencies across the U.S., Canada, UK, Ireland, and Australia.
      
      In this episode, Manish talks about:
      • How to hire high-performing individuals
      • Traits vs Experience
      • Onboarding and Trusting your team
      • Principal and Agency Concept]]>https://api.spreaker.com/episode/50725536Fri, 29 Jul 2022 09:00:02 +0000Inbound Back OfficeWhen you look around at your team, are they similar to you? Do they have the same skills or different skills? So often, we naturally hire people that are like us. The problem with doing that is we limit our agency's growth potential. Having a...
      So often, we naturally hire people that are like us. The problem with doing that is we limit our agency's growth potential.
      
      Having a diversified team that is still aligned with the company culture brings in the strength needed to be a high-performing agency.
      
      In today's podcast, we talk with Manish Dudharejia from E2M Solutions about how to build a high-performance team. Manish is the founder and president of E2M - a full-service white label digital agency. E2M helps agencies scale their business by solving bandwidth/capacity problems when it comes to website design, web development, eCommerce, SEO, and content writing. E2M has been helping agencies for 10 years and currently works with about 130 agencies across the U.S., Canada, UK, Ireland, and Australia.
      
      In this episode, Manish talks about:
      • How to hire high-performing individuals
      • Traits vs Experience
      • Onboarding and Trusting your team
      • Principal and Agency Concept]]>1771falsefullhttps://www.spreaker.com/episode/e245-the-importance-of-content-governance-chris-willis-acrolinx--50667853
      What if there was an easier way to filter content through a set of guidelines and automate the process?
      
      Good news! There is!
      
      On today's podcast, we talk with Chris Willis, the Chief Marketing Officer and Chief Pipeline Officer at Acrolinx, about the importance of Content Governance. Chris is a specialist in Content Governance, AI and pipeline management with over 20 years of experience growing companies in the technology sector.
      
      In this episode, Chris talks about:
      • What content governance is
      • Tools you can use to automate it to be more efficient at content marketing
      • Why content governance is needed for marketing agencies
      • How to use it to produce better content and win more clients]]>https://api.spreaker.com/episode/50667853Fri, 22 Jul 2022 09:00:03 +0000Inbound Back OfficeAs agency owners, we all work with a variety of clients with a variety of brand and messaging guidelines. The process of getting one piece of content out can take weeks to months from initial write up, reviews, edits, etc... This creates issues where...
      What if there was an easier way to filter content through a set of guidelines and automate the process?
      
      Good news! There is!
      
      On today's podcast, we talk with Chris Willis, the Chief Marketing Officer and Chief Pipeline Officer at Acrolinx, about the importance of Content Governance. Chris is a specialist in Content Governance, AI and pipeline management with over 20 years of experience growing companies in the technology sector.
      
      In this episode, Chris talks about:
      • What content governance is
      • Tools you can use to automate it to be more efficient at content marketing
      • Why content governance is needed for marketing agencies
      • How to use it to produce better content and win more clients]]>1767falsefullhttps://www.spreaker.com/episode/e244-best-practices-in-optimizing-lead-conversion-and-leadgen-marketing-roi-for-your-clients-dave-hansen-client-tether--50546057
      On today's podcast, we talk with Dave Hansen, the president of Client Tether, about best practices in optimizing lead conversion and leadgen marketing ROI for your clients. Dave has focused his personal and team efforts on strategic selling best practices for the past 14 years across several industries.
      
      In this episode Dave talks about:
      • How to set up your clients to keep up with their lead flow
      • Coaching clients to understand the ROI and value of automation
      • Best practices for optimizing conversion rates and assessing what isn't working
      • The importance of systems and automation for validating your work]]>https://api.spreaker.com/episode/50546057Fri, 15 Jul 2022 09:00:02 +0000Inbound Back OfficeAs agency owners it is imperative to know how to coach your clients to success. Using best practices for creating systems, using automation and managing lead generation is key to not only making your clients successful but proving your worth as an...
      On today's podcast, we talk with Dave Hansen, the president of Client Tether, about best practices in optimizing lead conversion and leadgen marketing ROI for your clients. Dave has focused his personal and team efforts on strategic selling best practices for the past 14 years across several industries.
      
      In this episode Dave talks about:
      • How to set up your clients to keep up with their lead flow
      • Coaching clients to understand the ROI and value of automation
      • Best practices for optimizing conversion rates and assessing what isn't working
      • The importance of systems and automation for validating your work]]>2473falsefullhttps://www.spreaker.com/episode/e243-the-podcast-babes-podcasting-pt-2-how-to-monetize-your-podcasts-anne-claessen--50496056
      Anne talks about:
      • What Questions You Need To Answer Before Monetizing Your Podcast
      • Different Ways To Monetize
      • How Often To Use Ads In Your Podcast
      • When To Start Monetizing Your Podcast]]>https://api.spreaker.com/episode/50496056Fri, 08 Jul 2022 09:00:02 +0000Inbound Back OfficeIn June, we spoke with Anne Claessen about why podcasting is the perfect content marketing strategy for your agency. Today, she is back to talk about How to Monetize your podcast. This is part 2 of a 2-part series with Anne about podcasting for...
      Anne talks about:
      • What Questions You Need To Answer Before Monetizing Your Podcast
      • Different Ways To Monetize
      • How Often To Use Ads In Your Podcast
      • When To Start Monetizing Your Podcast]]>2141falsefullhttps://www.spreaker.com/episode/e242-the-importance-of-knowing-how-much-it-costs-you-to-get-a-new-customer-jj-reynolds-mediauthentic--50404192
      The goals dictate if the spend was worth it or not. If you want 5 new clients that will stick with you for 5 years, that may cost you more upfront than if you want 100 emails from anywhere just to show lead growth.
      
      In today's episode JJ Reynolds, from MediAuthentic, breaks down how to set the right goals to help grow your business long term vs short term gains and how to determine which is right for your company. He highlights the importance of knowing how much it costs you to get a new customer and why lifetime value matters.
      
      JJ explains:
      • Why you have to know where you've been and where you are going
      • Different ways to define a customer
      • The difference between types of customer you want and need
      • Defining success between volume and quality
      • How to discover the cost of a customer and the if it is worth it or not]]>https://api.spreaker.com/episode/50404192Fri, 01 Jul 2022 09:00:03 +0000Inbound Back OfficeIn business, you need to know how much ROI you are getting from the money you spend especially when it comes to the cost of customer acquisition. The goals dictate if the spend was worth it or not. If you want 5 new clients that will stick with you...
      The goals dictate if the spend was worth it or not. If you want 5 new clients that will stick with you for 5 years, that may cost you more upfront than if you want 100 emails from anywhere just to show lead growth.
      
      In today's episode JJ Reynolds, from MediAuthentic, breaks down how to set the right goals to help grow your business long term vs short term gains and how to determine which is right for your company. He highlights the importance of knowing how much it costs you to get a new customer and why lifetime value matters.
      
      JJ explains:
      • Why you have to know where you've been and where you are going
      • Different ways to define a customer
      • The difference between types of customer you want and need
      • Defining success between volume and quality
      • How to discover the cost of a customer and the if it is worth it or not]]>2041falsefullhttps://www.spreaker.com/episode/e241-how-seniors-can-thrive-working-for-your-marketing-agency-dawn-williams-the-research-departments--50224397
      Senior generations are great at strategy, cold calling, and building relationships in person.
      
      Younger generations are technologically advanced and have technical skills.
      
      The sweet spot is to bridge the gap, capitalize on each other's strengths and not just assume that older employees don't want to work or can't keep up.
      
      In today's podcast, Dawn Williams from The Research Departments shares how seniors can thrive working in your marketing agency.
      
      We talk about:
      • How empathy goes a long way
      • Expertise older generations have that younger ones may not and how they can help each other
      • Why hiring seniors and keeping mature employees will help your agency and them individually
      • Resources to help teach skills to seniors]]>https://api.spreaker.com/episode/50224397Fri, 17 Jun 2022 09:00:02 +0000Inbound Back OfficeEveryone has something they can bring to the table. Senior generations are great at strategy, cold calling, and building relationships in person. Younger generations are technologically advanced and have technical skills. The sweet spot is...
      Senior generations are great at strategy, cold calling, and building relationships in person.
      
      Younger generations are technologically advanced and have technical skills.
      
      The sweet spot is to bridge the gap, capitalize on each other's strengths and not just assume that older employees don't want to work or can't keep up.
      
      In today's podcast, Dawn Williams from The Research Departments shares how seniors can thrive working in your marketing agency.
      
      We talk about:
      • How empathy goes a long way
      • Expertise older generations have that younger ones may not and how they can help each other
      • Why hiring seniors and keeping mature employees will help your agency and them individually
      • Resources to help teach skills to seniors]]>1789falsefullhttps://www.spreaker.com/episode/e240-why-podcasting-is-the-perfect-content-marketing-strategy-for-your-agency-pt-1-anne-claessen-the-podcast-babes--50141239
      In today's podcast episode, we speak with Anne Claessen, founder of The Podcast Babes, about why podcasting is the perfect content marketing strategy for your agency. This is part 1 of a 2-part series with Anne about podcasting for agencies.
      
      Anne talks about:
      • What you need to get started
      • Podcast styles and schedules
      • How to use a podcast to create more content without doing more work
      • Metrics vs Goals and what you should be measuring]]>https://api.spreaker.com/episode/50141239Fri, 10 Jun 2022 09:00:03 +0000Inbound Back OfficePodcasting is all the rage now, especially since the start of the pandemic. In fact, did you know that the number of podcasts went from 2 million to almost 3 million just since the start of the pandemic? That is a huge jump in just 2 years! In...
      In today's podcast episode, we speak with Anne Claessen, founder of The Podcast Babes, about why podcasting is the perfect content marketing strategy for your agency. This is part 1 of a 2-part series with Anne about podcasting for agencies.
      
      Anne talks about:
      • What you need to get started
      • Podcast styles and schedules
      • How to use a podcast to create more content without doing more work
      • Metrics vs Goals and what you should be measuring]]>2099falsefullhttps://www.spreaker.com/episode/e239-the-enneagram-and-conflict-resolution-andy-lamb-batlamb-branding-co--50025727
      It happens more often that it should but often times it is a miscommunication of goals and expectations. Then our personalities and past experiences come into play and cast a lens on the situation and how we all respond. Our motivators then take over as we try to navigate that conflict.
      
      Wouldn't it be helpful if we knew what motivated people? What if we knew how to get the best out of our team and set them up for success? What if we could figure out how to deescalate a situation by understanding how the other person saw things?
      
      In today's podcast episode, we speak with Andy Lamb, founder of BatLamb Co, about the Enneagram and how to use it for conflict resolution as well as setting up our employees for success. Andy works at a university a
      
      Andy talks about:
      • What the enneagram is
      • How to use the enneagram to improve company culture
      • Why knowing people's motivators is important for good communication
      • How to resolve conflict by listening more]]>https://api.spreaker.com/episode/50025727Fri, 03 Jun 2022 09:00:02 +0000Inbound Back OfficeHave you ever had a client or employee completely shut down or get really angry with you about a situation and you had no idea why? It happens more often that it should but often times it is a miscommunication of goals and expectations. Then our...
      It happens more often that it should but often times it is a miscommunication of goals and expectations. Then our personalities and past experiences come into play and cast a lens on the situation and how we all respond. Our motivators then take over as we try to navigate that conflict.
      
      Wouldn't it be helpful if we knew what motivated people? What if we knew how to get the best out of our team and set them up for success? What if we could figure out how to deescalate a situation by understanding how the other person saw things?
      
      In today's podcast episode, we speak with Andy Lamb, founder of BatLamb Co, about the Enneagram and how to use it for conflict resolution as well as setting up our employees for success. Andy works at a university a
      
      Andy talks about:
      • What the enneagram is
      • How to use the enneagram to improve company culture
      • Why knowing people's motivators is important for good communication
      • How to resolve conflict by listening more]]>2599falsefullhttps://www.spreaker.com/episode/e238-clear-message-how-to-attract-and-hire-great-candidates-for-your-agency-in-any-market-even-this-one-brandyn-miller--49865641
      However, it is actually the perfect time to find ideal candidates for your job openings.
      
      In this episode, we speak with Brandyn Miller, Founder of Clear Message about How to Attract and Hire Great Candidates for your agency in any market, even this one.
      
      Brandyn talks about:
      • Flipping the narrative about the hiring market
      • How to write the perfect job description to attract ideal candidates
      • What to include in job descriptions
      • How to differentiate your company from competitors]]>https://api.spreaker.com/episode/49865641Fri, 27 May 2022 09:00:02 +0000Inbound Back OfficeOur current hiring market has left many feeling hopeless that they can find good candidates to hire. However, it is actually the perfect time to find ideal candidates for your job openings. In this episode, we speak with Brandyn Miller, Founder...
      However, it is actually the perfect time to find ideal candidates for your job openings.
      
      In this episode, we speak with Brandyn Miller, Founder of Clear Message about How to Attract and Hire Great Candidates for your agency in any market, even this one.
      
      Brandyn talks about:
      • Flipping the narrative about the hiring market
      • How to write the perfect job description to attract ideal candidates
      • What to include in job descriptions
      • How to differentiate your company from competitors]]>2165falsefullhttps://www.spreaker.com/episode/e237-clarity-messaging-finding-clarity-and-staying-on-track-jordan-ryskamp--49865515
      Brain fog hits all of us when we get in over our heads and feel like we can't keep up with the demands of our agency and clients.
      
      In this episode, we speak with Jordan Ryskamp, Founder of Clarity Messaging and a StoryBrand Certified Guide, about Finding Clarity and Staying on Track as agency owners.
      
      Jordan talks about:
      • The full focus planner and how it helps him stay on track
      • The importance of delegation
      • How to help your clients find clarity
      • Knowing when to say no]]>https://api.spreaker.com/episode/49865515Fri, 20 May 2022 09:00:03 +0000Inbound Back OfficeDo you constantly feel overwhelmed with how much you have to do? Are things falling through the cracks on a daily basis? Brain fog hits all of us when we get in over our heads and feel like we can't keep up with the demands of our agency and...
      Brain fog hits all of us when we get in over our heads and feel like we can't keep up with the demands of our agency and clients.
      
      In this episode, we speak with Jordan Ryskamp, Founder of Clarity Messaging and a StoryBrand Certified Guide, about Finding Clarity and Staying on Track as agency owners.
      
      Jordan talks about:
      • The full focus planner and how it helps him stay on track
      • The importance of delegation
      • How to help your clients find clarity
      • Knowing when to say no]]>1825falsefullhttps://www.spreaker.com/episode/e236-demystifying-online-marketing-analytics-chris-mercer-measurementmarketing-io--49773051
      In this episode, we speak with Chris Mercer, Co-Founder of MeasurementMarketing.io about Demystifying Online Marketing and Analytics. Chris dives into not just what analytics you need to be measuring but how to approach analytics and what tools to use to get started and scale.
      
      Chris talks about:
      • The big misstep most marketers make
      • How to listen to your customers online
      • A framework for using analytics effectively
      • Mindset shifts for how to look at analytics]]>https://api.spreaker.com/episode/49773051Fri, 13 May 2022 09:00:02 +0000Inbound Back OfficeHave you tried analyzing analytics for your clients and feel like you are overcomplicating it? Mastering analytics comes down to two things: Listening and Responding. In this episode, we speak with Chris Mercer, Co-Founder of...
      In this episode, we speak with Chris Mercer, Co-Founder of MeasurementMarketing.io about Demystifying Online Marketing and Analytics. Chris dives into not just what analytics you need to be measuring but how to approach analytics and what tools to use to get started and scale.
      
      Chris talks about:
      • The big misstep most marketers make
      • How to listen to your customers online
      • A framework for using analytics effectively
      • Mindset shifts for how to look at analytics]]>2287falsefullhttps://www.spreaker.com/episode/e235-reimagining-branded-content-within-the-context-of-video-zachary-slingsby-from-human-factor-media--49639660
      In this episode we speak with Zachary Slingsby from Human Factor Media about reimagining branded content within the context of video. Zach sheds light on the strategy behind and value of creating high quality video series that are compelling to the target audience.
      
      Zach talks about:
      • Making videos people actually want to watch
      • The use of video in a marketing strategy
      • Data vs Appealing to the Human
      • Process for creating a branded video series]]>https://api.spreaker.com/episode/49639660Fri, 06 May 2022 09:00:03 +0000Inbound Back OfficeHave you tried using video as a part of your marketing strategy for your clients? Or have you avoided it because of cost or inexperience? In this episode we speak with Zachary Slingsby from Human Factor Media about reimagining branded content...
      In this episode we speak with Zachary Slingsby from Human Factor Media about reimagining branded content within the context of video. Zach sheds light on the strategy behind and value of creating high quality video series that are compelling to the target audience.
      
      Zach talks about:
      • Making videos people actually want to watch
      • The use of video in a marketing strategy
      • Data vs Appealing to the Human
      • Process for creating a branded video series]]>2099falsefullhttps://www.spreaker.com/episode/e234-constantly-evolving-strategies-and-tools-that-drive-ecommerce-retention-marketing-brian-becker-and-will-evans-from-flowcandy--49556812
      Brian is one of the CoFounders of FlowCandy and serves as their Creative Director. He has an extensive background in design, user experience, eCommerce, and building businesses.
      
      Will is the other CoFounder of FlowCandy and serves as their Strategy Director. He has an extensive background in email marketing, CRO, eCommerce, and building an agency.
      
      Brian and Will talk about:
      • Retention Marketing Strategies for E-commerce
      • Their philosophy on gaining new business as agency owners
      • The Customer Experience and why it matters]]>https://api.spreaker.com/episode/49556812Fri, 29 Apr 2022 09:00:02 +0000Inbound Back OfficeIn this episode, we speak with Brian Becker and Will Evans from Flowcandy about The Constantly Evolving Strategies and Tools That Drive eCommerce Marketing specifically around retention marketing. Not only that but we hit on the importance of the...
      Brian is one of the CoFounders of FlowCandy and serves as their Creative Director. He has an extensive background in design, user experience, eCommerce, and building businesses.
      
      Will is the other CoFounder of FlowCandy and serves as their Strategy Director. He has an extensive background in email marketing, CRO, eCommerce, and building an agency.
      
      Brian and Will talk about:
      • Retention Marketing Strategies for E-commerce
      • Their philosophy on gaining new business as agency owners
      • The Customer Experience and why it matters]]>2031falsefullhttps://www.spreaker.com/episode/e233-how-to-work-with-and-find-influencers-melissa-chiou--49505479
      Are you unsure of how to find the right ones that will bring your clients success?
      
      In this episode, we speak with Melissa Chiou, a content marketer, and influencer specialist, on how to find and work with influencers.
      
      Melissa talks about:
      • The benefits of working with influencers
      • How agency owners can add this to their offerings for their clients
      • Some tools to find and help manage the influencers]]>https://api.spreaker.com/episode/49505479Fri, 22 Apr 2022 09:00:02 +0000Inbound Back OfficeHave you ever wanted to work with influencers for your clients? Are you unsure of how to find the right ones that will bring your clients success? In this episode, we speak with Melissa Chiou, a content marketer, and influencer specialist, on...
      Are you unsure of how to find the right ones that will bring your clients success?
      
      In this episode, we speak with Melissa Chiou, a content marketer, and influencer specialist, on how to find and work with influencers.
      
      Melissa talks about:
      • The benefits of working with influencers
      • How agency owners can add this to their offerings for their clients
      • Some tools to find and help manage the influencers]]>1439falsefullhttps://www.spreaker.com/episode/e232-new-privacy-laws-and-how-to-keep-you-and-your-clients-compliant-rebekah-rius-sidecar-marketing-solutions--49428114
      Rebekah talks about:
      • How google analytics are no longer compliant with the GDPR
      • Tools you and your clients can use to stay compliant
      • Alternatives to Google Analytics
      • US vs International Laws]]>https://api.spreaker.com/episode/49428114Fri, 15 Apr 2022 09:00:03 +0000Inbound Back OfficeIn this episode, we speak with Rebekah Rius from Sidecar Marketing Solutions and we chat about New Privacy Laws and how to help your clients navigate the constant changes. Rebekah talks about: • How google analytics are no longer compliant with...
      Rebekah talks about:
      • How google analytics are no longer compliant with the GDPR
      • Tools you and your clients can use to stay compliant
      • Alternatives to Google Analytics
      • US vs International Laws]]>1439falsefullhttps://www.spreaker.com/episode/e231-why-your-website-s-content-may-actually-be-hurting-your-seo-celia-rose-creative--49320939
      Celia talks about:
      • How talking about too many topics can hurt your SEO
      • How to know if your content is performing how it should for SEO
      • Three things someone should check or implement today to know if their content is performing like it should
      • Free and cheap tools you can use to get started]]>https://api.spreaker.com/episode/49320939Fri, 08 Apr 2022 09:00:05 +0000Inbound Back OfficeIn this episode, we speak with Celia Coughlin - Surridge from Celia Rose Creative, about why your website's content may actually be hurting your SEO Celia talks about: • How talking about too many topics can hurt your SEO • How to know if your...
      Celia talks about:
      • How talking about too many topics can hurt your SEO
      • How to know if your content is performing how it should for SEO
      • Three things someone should check or implement today to know if their content is performing like it should
      • Free and cheap tools you can use to get started]]>1765falsefullhttps://www.spreaker.com/episode/e230-generosity-as-a-business-advantage-wes-gay-wayfinder--49236733
      In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage.
      
      Wes talks about:
      • What generosity looks like as an agency
      • Why you shouldn't fear it
      • How to use it for driving growth
      • Adopting the posture throughout the agency]]>https://api.spreaker.com/episode/49236733Fri, 01 Apr 2022 09:00:02 +0000Inbound Back OfficeDo you ever feel like you're giving too much information away for free? In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage. Wes talks about: •...
      In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage.
      
      Wes talks about:
      • What generosity looks like as an agency
      • Why you shouldn't fear it
      • How to use it for driving growth
      • Adopting the posture throughout the agency]]>1803falsefullhttps://www.spreaker.com/episode/e229-secrets-of-managing-a-remote-team-nikki-jasper--49183950
      In this episode, Nikki Jasper explores common challenges, advantages, and disadvantages of managing a remote workforce.
      
      • How do I know they’re really working? 
      • How can I build and maintain a thriving company culture? 
      • Can virtual meetings REALLY take the place of face-to-face meetings?
      • But really-- HOW DO I KNOW THEY’RE WORKING? 
      
      Don't miss these secrets to success in this value-packed episode!]]>https://api.spreaker.com/episode/49183950Fri, 25 Mar 2022 09:00:03 +0000Inbound Back OfficeHave you been considering keeping a remote workforce post pandemic? In this episode, Nikki Jasper explores common challenges, advantages, and disadvantages of managing a remote workforce. • How do I know they’re really working?  • How can I...
      In this episode, Nikki Jasper explores common challenges, advantages, and disadvantages of managing a remote workforce.
      
      • How do I know they’re really working? 
      • How can I build and maintain a thriving company culture? 
      • Can virtual meetings REALLY take the place of face-to-face meetings?
      • But really-- HOW DO I KNOW THEY’RE WORKING? 
      
      Don't miss these secrets to success in this value-packed episode!]]>1773falsefullhttps://www.spreaker.com/episode/e228-understanding-how-to-use-a-business-ladder-to-add-to-recurring-revenue-authority-consulting--49067569
      Have you ever considered using a business ladder to add to your recurring revenue?
      
      Jesse Gernigin of Authority Consulting thinks it's a great way to increase your revenue.
      
      In this episode, Jesse will talk about:
      • What a business ladder is
      • How to use each step of the business ladder to amplify the impact of the previous step
      • Specific examples of how you can implement a business ladder in your agency today
      
      Don't miss this value-packed episode!]]>https://api.spreaker.com/episode/49067569Fri, 18 Mar 2022 09:00:02 +0000Inbound Back OfficeDoes your agency use a recurring revenue model? Have you ever considered using a business ladder to add to your recurring revenue? Jesse Gernigin of Authority Consulting thinks it's a great way to increase your revenue. In this episode,...
      Have you ever considered using a business ladder to add to your recurring revenue?
      
      Jesse Gernigin of Authority Consulting thinks it's a great way to increase your revenue.
      
      In this episode, Jesse will talk about:
      • What a business ladder is
      • How to use each step of the business ladder to amplify the impact of the previous step
      • Specific examples of how you can implement a business ladder in your agency today
      
      Don't miss this value-packed episode!]]>1631falsefullhttps://www.spreaker.com/episode/e227-developing-brand-voice-and-marketing-with-character-authenticity-empathy-and-integrity-paige-worthy-llc--48909214
      Do you even know what their true voice is?
      
      If not, it's OK!
      
      Paige Worthy of Paige Worthy LLC is here to help you out!
      
      Paige tells us WHY this is insanely important PLUS gives us actionable tips for working with clients on their voice and tone. She even shares a few success stories!
      
      Don't miss out as Paige shares her exact process for bringing out client's true voices to greatly improve their marketing and increase their profits.]]>https://api.spreaker.com/episode/48909214Fri, 11 Mar 2022 10:00:02 +0000Inbound Back OfficeAre your clients marketing in their true voice? Do you even know what their true voice is? If not, it's OK! Paige Worthy of Paige Worthy LLC is here to help you out! Paige tells us WHY this is insanely important PLUS gives us actionable...
      Do you even know what their true voice is?
      
      If not, it's OK!
      
      Paige Worthy of Paige Worthy LLC is here to help you out!
      
      Paige tells us WHY this is insanely important PLUS gives us actionable tips for working with clients on their voice and tone. She even shares a few success stories!
      
      Don't miss out as Paige shares her exact process for bringing out client's true voices to greatly improve their marketing and increase their profits.]]>1741falsefullhttps://www.spreaker.com/episode/e226-how-to-scale-your-consulting-agency-to-100k-per-month-in-profits-and-become-a-hands-off-ceo-hands-off-ceo--48909062
      Mandi Ellefson of Hands Off CEO wants you to know there is a better way that will not only free you from an unsustainable way of working but will also allow you to grow to $100k per month!
      
      In this episode you'll learn:
      • The downside of doing everything yourself
      • How a change in mindset can be the catalyst for changing everything
      • How to build the right offer
      • And so much more]]>https://api.spreaker.com/episode/48909062Fri, 04 Mar 2022 10:00:03 +0000Inbound Back OfficeIf you're running a solo agency and you don't know how to get out of the grind of wearing ALL the hats, listen up! Mandi Ellefson of Hands Off CEO wants you to know there is a better way that will not only free you from an unsustainable way of...
      Mandi Ellefson of Hands Off CEO wants you to know there is a better way that will not only free you from an unsustainable way of working but will also allow you to grow to $100k per month!
      
      In this episode you'll learn:
      • The downside of doing everything yourself
      • How a change in mindset can be the catalyst for changing everything
      • How to build the right offer
      • And so much more]]>1833falsefullhttps://www.spreaker.com/episode/e225-what-to-do-when-classic-digital-marketing-tactics-stop-working-banker-creative--48641355
      Do you know if they are actually working?
      
      (Hint: Probably not!)
      
      So what's an agency to do when the ol' standbys aren't working anymore?
      
      Luckily, Matt Banker of Banker Creative is here to help! Matt tells us why the classic digital marketing tactics might not be working as well as you think AND what to do instead.]]>https://api.spreaker.com/episode/48641355Fri, 25 Feb 2022 10:00:03 +0000Inbound Back OfficeHave you been using the same marketing tactics for your clients for years? Do you know if they are actually working? (Hint: Probably not!) So what's an agency to do when the ol' standbys aren't working anymore? Luckily, Matt Banker of...
      Do you know if they are actually working?
      
      (Hint: Probably not!)
      
      So what's an agency to do when the ol' standbys aren't working anymore?
      
      Luckily, Matt Banker of Banker Creative is here to help! Matt tells us why the classic digital marketing tactics might not be working as well as you think AND what to do instead.]]>1545falsefullhttps://www.spreaker.com/episode/e224-how-to-bake-in-a-great-experience-for-clients-during-the-onboarding-process-diaz-cooper--48641340
      Many agencies overlook the onboarding process as an important time for creating an amazing client experience. Whether it's automating it too much or not adding those personal touches, client can end up with buyer's remorse if you're not careful.
      
      In this episode, Omi Diaz-Cooper of Diaz & Cooper Advertising tells us why it's so important to include the onboarding process in your client experience strategies and the pitfalls if you don't.]]>https://api.spreaker.com/episode/48641340Fri, 18 Feb 2022 10:00:04 +0000Inbound Back OfficeWhen you think about your clients' experience with your agency, do you consider the onboarding process? Many agencies overlook the onboarding process as an important time for creating an amazing client experience. Whether it's automating it too...
      Many agencies overlook the onboarding process as an important time for creating an amazing client experience. Whether it's automating it too much or not adding those personal touches, client can end up with buyer's remorse if you're not careful.
      
      In this episode, Omi Diaz-Cooper of Diaz & Cooper Advertising tells us why it's so important to include the onboarding process in your client experience strategies and the pitfalls if you don't.]]>1343falsefullhttps://www.spreaker.com/episode/e223-how-a-podcast-can-boost-your-agency-growth-in-2022-lower-street--48437868
      Do you wonder if it will help your business or just be a time waster?
      
      Wonder no more!
      
      Harry Morton of Lower Street wants you to know that it's definitely worth your while to start a podcast.
      
      But maybe not for the reasons you think.
      
      Join Amy as she and Harry chat about why every agency should be podcasting and how it will boost your growth in 2022 and beyond!]]>https://api.spreaker.com/episode/48437868Fri, 11 Feb 2022 10:00:03 +0000Inbound Back OfficeHave you ever thought about starting a podcast? Do you wonder if it will help your business or just be a time waster? Wonder no more! Harry Morton of Lower Street wants you to know that it's definitely worth your while to start a podcast....
      Do you wonder if it will help your business or just be a time waster?
      
      Wonder no more!
      
      Harry Morton of Lower Street wants you to know that it's definitely worth your while to start a podcast.
      
      But maybe not for the reasons you think.
      
      Join Amy as she and Harry chat about why every agency should be podcasting and how it will boost your growth in 2022 and beyond!]]>1421falsefullhttps://www.spreaker.com/episode/e222-how-to-find-great-people-theia-marketing--48437539
      In this chat with Lucas Munisteri of Theia Marketing, we get down to some of the issues we're finding with job candidates and also how we've worked to solve them.
      
      If you're trying to find great people for your agency, you'll definitely want to listen!]]>https://api.spreaker.com/episode/48437539Fri, 04 Feb 2022 10:00:03 +0000Inbound Back OfficeIf you're like every agency out there, you've probably been struggling to find and retain great team members. In this chat with Lucas Munisteri of Theia Marketing, we get down to some of the issues we're finding with job candidates and also how...
      In this chat with Lucas Munisteri of Theia Marketing, we get down to some of the issues we're finding with job candidates and also how we've worked to solve them.
      
      If you're trying to find great people for your agency, you'll definitely want to listen!]]>1643falsefullhttps://www.spreaker.com/episode/e221-how-to-systematize-your-agency-intent-flow-lead-roll--48346222
      But how do you do that with little help and small budgets?
      
      Well, Tyler Kemp of IntentFlow and Lead Roll is here to tell you exactly how.
      
      In this episode, Tyler talks about:
      • The exact steps to take to systematize your agency
      • Helpful tips on how to scale
      • When and who to hire first
      • And much more
      
      Don't miss this awesome episode!]]>https://api.spreaker.com/episode/48346222Fri, 28 Jan 2022 10:00:03 +0000Inbound Back OfficeBefore you can scale your agency, you need to systematize it. But how do you do that with little help and small budgets? Well, Tyler Kemp of IntentFlow and Lead Roll is here to tell you exactly how. In this episode, Tyler talks about: • The...
      But how do you do that with little help and small budgets?
      
      Well, Tyler Kemp of IntentFlow and Lead Roll is here to tell you exactly how.
      
      In this episode, Tyler talks about:
      • The exact steps to take to systematize your agency
      • Helpful tips on how to scale
      • When and who to hire first
      • And much more
      
      Don't miss this awesome episode!]]>1893falsefullhttps://www.spreaker.com/episode/e220-how-to-take-advantage-of-how-people-use-technology-to-make-decisions-smartmarketing--48345966
      It falls between the awareness and purchase phases of your customer's buying journey.
      
      And it's super important.
      
      Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue.
      
      You'll learn specific things you can do to harness the ZMOT with all of your potential customers.]]>https://api.spreaker.com/episode/48345966Fri, 21 Jan 2022 10:00:03 +0000Inbound Back OfficeHave you ever heard of the Zero Moment of Truth (ZMOT)? It falls between the awareness and purchase phases of your customer's buying journey. And it's super important. Paul Mackiewicz of #SmartMarketing was nice enough to come on the...
      It falls between the awareness and purchase phases of your customer's buying journey.
      
      And it's super important.
      
      Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue.
      
      You'll learn specific things you can do to harness the ZMOT with all of your potential customers.]]>1645falsefullhttps://www.spreaker.com/episode/e219-the-importance-of-google-my-business-mostyn-marketing-group--48249799
      Would you believe me?
      
      I talked with Sharon Mostyn of Mostyn Marketing Group about this very thing and Google My Business is that free resource!
      
      Google My Business (now called Google Business Profile) is something every company should have, regardless of if you're a local business or virtual one.
      
      In this episode, you'll learn:
      • The benefits of Google My Business
      • How to set up a Google My Business listing for your company and your clients' companies
      • How to optimize your listing for the best results
      • And so much more!]]>https://api.spreaker.com/episode/48249799Fri, 14 Jan 2022 10:00:02 +0000Inbound Back OfficeWhat if I told you there was a free resource that will help get you in front of tons of Google searchers and increase your revenue? Would you believe me? I talked with Sharon Mostyn of Mostyn Marketing Group about this very thing and Google My...
      Would you believe me?
      
      I talked with Sharon Mostyn of Mostyn Marketing Group about this very thing and Google My Business is that free resource!
      
      Google My Business (now called Google Business Profile) is something every company should have, regardless of if you're a local business or virtual one.
      
      In this episode, you'll learn:
      • The benefits of Google My Business
      • How to set up a Google My Business listing for your company and your clients' companies
      • How to optimize your listing for the best results
      • And so much more!]]>1253falsefullhttps://www.spreaker.com/episode/e218-the-top-3-things-to-do-first-with-your-bookkeeping-keeping-digital-books--48163295
      In fact, maybe you don't even know where to start.
      
      Well, you're in luck! Jenni Allen of Keeping Digital Books is here to school you on all things bookkeeping!
      
      Jenni talks about:
      • 3 things you should do first
      • How to know when to outsource bookkeeping and tax preparation
      • How to find a quality bookkeeper or tax preparer
      • And so much more!
      
      Don't miss this special episode!]]>https://api.spreaker.com/episode/48163295Fri, 07 Jan 2022 10:00:03 +0000Inbound Back OfficeAs an agency owner, bookkeeping may not be your biggest strength. In fact, maybe you don't even know where to start. Well, you're in luck! Jenni Allen of Keeping Digital Books is here to school you on all things bookkeeping! Jenni talks about: • 3...
      In fact, maybe you don't even know where to start.
      
      Well, you're in luck! Jenni Allen of Keeping Digital Books is here to school you on all things bookkeeping!
      
      Jenni talks about:
      • 3 things you should do first
      • How to know when to outsource bookkeeping and tax preparation
      • How to find a quality bookkeeper or tax preparer
      • And so much more!
      
      Don't miss this special episode!]]>1487falsefullhttps://www.spreaker.com/episode/e217-how-to-create-a-nurturing-high-performance-culture-on-a-shoestring-budget-brightlocal--48010987
      Myles Anderson from BrightLocal gives a thorough education on how to create exactly the type of culture you want without any money at all.
      
      You'll learn:
      • How to hire the best people for your team
      • How to get your people to WANT to performat a high level
      • And much more!]]>https://api.spreaker.com/episode/48010987Fri, 31 Dec 2021 10:00:03 +0000Inbound Back OfficeIf you've been struggling to create an amazing culture in your company because you are on a tight budget, LISTEN UP! Myles Anderson from BrightLocal gives a thorough education on how to create exactly the type of culture you want without any money at...
      Myles Anderson from BrightLocal gives a thorough education on how to create exactly the type of culture you want without any money at all.
      
      You'll learn:
      • How to hire the best people for your team
      • How to get your people to WANT to performat a high level
      • And much more!]]>1759falsefullhttps://www.spreaker.com/episode/e216-why-you-should-stop-chasing-100-data-accuracy-ardent-growth--48010830
      But is that even possible?
      
      Skyler Reeves of Ardent Growth talks about data accuracy and why it may not matter as much as you think!
      
      In this episode you'll learn:
      
      • How to talk to your clients about data accuracy (hint: it's about setting expectations)
      • The different ways to use qualitative data vs quantitative data
      • How to use your customers to make marketing decisions]]>https://api.spreaker.com/episode/48010830Fri, 24 Dec 2021 10:00:02 +0000Inbound Back OfficeWe all want to have the most accurate data in order to make the best marketing decisions. But is that even possible? Skyler Reeves of Ardent Growth talks about data accuracy and why it may not matter as much as you think! In this episode you'll...
      But is that even possible?
      
      Skyler Reeves of Ardent Growth talks about data accuracy and why it may not matter as much as you think!
      
      In this episode you'll learn:
      
      • How to talk to your clients about data accuracy (hint: it's about setting expectations)
      • The different ways to use qualitative data vs quantitative data
      • How to use your customers to make marketing decisions]]>1403falsefullhttps://www.spreaker.com/episode/e215-how-to-run-an-agency-using-one-simple-tool-distinct--47917472
      Did you know that there is one simple tool that can replace all of those other tools?
      
      Well, Vincent Aguirre of Distinct wants you to know that it can (and should) be done! Keeping your tools as simple as possible will help your agency run more efficiently and profitably.
      
      In this episode, you learn:
      • The ONE tool that you can use to run their agency
      • How much money you could save switching from a zillion tools to one
      • How to transition your team from many tools to a single tool]]>https://api.spreaker.com/episode/47917472Fri, 17 Dec 2021 10:00:02 +0000Inbound Back OfficeAre you using 37 different tools to run your agency? 🙋‍♀️ Did you know that there is one simple tool that can replace all of those other tools? Well, Vincent Aguirre of Distinct wants you to know that it can (and should) be done! Keeping your tools...
      Did you know that there is one simple tool that can replace all of those other tools?
      
      Well, Vincent Aguirre of Distinct wants you to know that it can (and should) be done! Keeping your tools as simple as possible will help your agency run more efficiently and profitably.
      
      In this episode, you learn:
      • The ONE tool that you can use to run their agency
      • How much money you could save switching from a zillion tools to one
      • How to transition your team from many tools to a single tool]]>1439falsefullhttps://www.spreaker.com/episode/e214-using-comics-as-marketing-content-good-gnus-marketing--47719649
      Stay with me here.
      
      Comics are a great addition to your clients' content marketing for many reasons. And Bill Kerschbaum of Good Gnus Marketing is here to tell you why.
      
      In this fun episode, you'll learn:
      • The advantages and disadvantages of using comics in marketing
      • The many applications for comics in marketing
      • How to get started using comics in marketing
      • And much more!
      
      Also, check out these samples of comics actually used in marketing campaigns:
      • Sir CISO Slays the Compliance Dragon
      • Navigating the Storm of Compliance Chaos
      
      And here is Bill's own webcomic: Forge]]>https://api.spreaker.com/episode/47719649Fri, 10 Dec 2021 10:00:02 +0000Inbound Back OfficeIf you're looking for something different to add to your clients' marketing strategy, have you ever thought about adding comics? Stay with me here. Comics are a great addition to your clients' content marketing for many reasons. And Bill...
      Stay with me here.
      
      Comics are a great addition to your clients' content marketing for many reasons. And Bill Kerschbaum of Good Gnus Marketing is here to tell you why.
      
      In this fun episode, you'll learn:
      • The advantages and disadvantages of using comics in marketing
      • The many applications for comics in marketing
      • How to get started using comics in marketing
      • And much more!
      
      Also, check out these samples of comics actually used in marketing campaigns:
      • Sir CISO Slays the Compliance Dragon
      • Navigating the Storm of Compliance Chaos
      
      And here is Bill's own webcomic: Forge]]>1377falsefullhttps://www.spreaker.com/episode/e213-how-agencies-can-leverage-their-highly-engaged-and-loyal-employees-james-matthew--47538153
      Laurie Busby of James & Matthew is here to teach you how to leverage those employees for maximum ROI for both your agency and the employees.
      
      You'll learn:
      • How to build trust and why it's important
      • How to see failures in a way that promotes growth
      • How following your intuition (and allowing your employees to do the same) can benefit everyone
      • And much more!]]>https://api.spreaker.com/episode/47538153Fri, 03 Dec 2021 10:00:02 +0000Inbound Back OfficeIf you are lucky enough to have highly engaged and loyal employees, this episode is for you! Laurie Busby of James & Matthew is here to teach you how to leverage those employees for maximum ROI for both your agency and the employees. You'll learn: •...
      Laurie Busby of James & Matthew is here to teach you how to leverage those employees for maximum ROI for both your agency and the employees.
      
      You'll learn:
      • How to build trust and why it's important
      • How to see failures in a way that promotes growth
      • How following your intuition (and allowing your employees to do the same) can benefit everyone
      • And much more!]]>1453falsefullhttps://www.spreaker.com/episode/e212-3-lessons-learned-from-being-a-client-that-help-me-serve-clients-today-saxon-seay-consulting--47391403
      She learned a lot of lessons during her time as a client that help her serve her clients now that she's an agency owner. And she's sharing with us today!
      
      Don't miss out on these valuable lessons!]]>https://api.spreaker.com/episode/47391403Fri, 26 Nov 2021 10:00:02 +0000Inbound Back OfficeSaxon Seay of Saxon Seay Consulting has been on the client side when she worked in Branding for Coca Cola, so she knows a thing or two about being the client of marketing agencies. She learned a lot of lessons during her time as a client that help...
      She learned a lot of lessons during her time as a client that help her serve her clients now that she's an agency owner. And she's sharing with us today!
      
      Don't miss out on these valuable lessons!]]>1227truefullhttps://www.spreaker.com/episode/e211-4-mistakes-to-avoid-while-starting-and-growing-your-agency-spark-lab-consulting--47273537
      But that's just impossible. Everyone makes mistakes, especially in business.
      
      Sara Nay of Spark Lab Consulting and Duct Tape Marketing wants to tell you about some mistakes she's made so that you can avoid them.
      
      Sara will even tell you some of her favorite business tools that she uses every day!]]>https://api.spreaker.com/episode/47273537Fri, 19 Nov 2021 10:00:18 +0000Inbound Back OfficeWe all would like to think that we would never make a mistake when starting or growing our agencies, right? But that's just impossible. Everyone makes mistakes, especially in business. Sara Nay of Spark Lab Consulting and Duct Tape Marketing wants...
      But that's just impossible. Everyone makes mistakes, especially in business.
      
      Sara Nay of Spark Lab Consulting and Duct Tape Marketing wants to tell you about some mistakes she's made so that you can avoid them.
      
      Sara will even tell you some of her favorite business tools that she uses every day!]]>1535falsefullhttps://www.spreaker.com/episode/e210-signs-a-business-is-not-ready-to-run-paid-advertising-the-paid-ads-school--47161834
      If you said yes, Silvia Coletto of The Paid Ads School is here to tell you you're wrong!
      
      In this episode, you'll learn 15 signs that a business is NOT ready to run ads as well as how to fix the problems.]]>https://api.spreaker.com/episode/47161834Fri, 12 Nov 2021 10:00:17 +0000Inbound Back OfficeDo you believe that every business can benefit from running paid ads? If you said yes, Silvia Coletto of The Paid Ads School is here to tell you you're wrong! In this episode, you'll learn 15 signs that a business is NOT ready to run ads as well as...
      If you said yes, Silvia Coletto of The Paid Ads School is here to tell you you're wrong!
      
      In this episode, you'll learn 15 signs that a business is NOT ready to run ads as well as how to fix the problems.]]>1941falsefullhttps://www.spreaker.com/episode/e209-how-to-pivot-agency-services-as-marketing-and-customers-change-formerly-kuno-creative--47161369
      Every week there is a new marketing philosophy or new expectations from customers.
      
      So how does a marketing agency keep up when things are always changing?
      
      Well, John McTigue formerly of Kuno Creative and now of Customer Journey Maestro is here to tell you how to adapt to the ever-changing world of marketing.
      
      You'll learn how to use change to your advantage as an agency owner as well as the one simple thing you can do know what moves to make.]]>https://api.spreaker.com/episode/47161369Fri, 05 Nov 2021 09:00:09 +0000Inbound Back OfficeIn the marketing industry today, the only constant is change. Every week there is a new marketing philosophy or new expectations from customers. So how does a marketing agency keep up when things are always changing? Well, John McTigue formerly of...
      Every week there is a new marketing philosophy or new expectations from customers.
      
      So how does a marketing agency keep up when things are always changing?
      
      Well, John McTigue formerly of Kuno Creative and now of Customer Journey Maestro is here to tell you how to adapt to the ever-changing world of marketing.
      
      You'll learn how to use change to your advantage as an agency owner as well as the one simple thing you can do know what moves to make.]]>1479falsefullhttps://www.spreaker.com/episode/e208-how-to-keep-things-human-in-a-digital-marketing-world-clarity-creative--47045195
      Brad Alexander of Clarity Creative thinks it CAN benefit the customer, but we have to be careful not to remove humanity in the process.
      
      In this episode, you'll learn:
      • What we risk by not humanizing your content and processes
      • How we can humanize automation
      • How to make the right amount of effort to humanize without overwhelming yourself]]>https://api.spreaker.com/episode/47045195Fri, 29 Oct 2021 09:00:13 +0000Inbound Back OfficeIn digital marketing, it's so easy to get caught up in automating everything to make your processes more efficient. But does this really benefit your customer? Brad Alexander of Clarity Creative thinks it CAN benefit the customer, but we have to be...
      Brad Alexander of Clarity Creative thinks it CAN benefit the customer, but we have to be careful not to remove humanity in the process.
      
      In this episode, you'll learn:
      • What we risk by not humanizing your content and processes
      • How we can humanize automation
      • How to make the right amount of effort to humanize without overwhelming yourself]]>1501falsefullhttps://www.spreaker.com/episode/e207-tools-to-better-measure-your-marketing-efforts-site-seeker--46725213
      First of all, if you don't, you need to start TODAY.
      
      If you do, are you sure you're using the best tools for the job?
      
      Tom Armitage of Site-Seeker is here to tell us what tools we should not be living without and which tools we should use if we can when it comes to measuring marketing data.
      
      In this episode, you'll learn:
      • Why it's so critical to measure all of your marketing efforts (for your agency AND your clients)
      • The 1 tool every agency should be using (and it's FREE)
      • Other amazing measuring tools that you should definitely consider.]]>https://api.spreaker.com/episode/46725213Fri, 22 Oct 2021 09:00:16 +0000Inbound Back OfficeDo you even measure data, bro? First of all, if you don't, you need to start TODAY. If you do, are you sure you're using the best tools for the job? Tom Armitage of Site-Seeker is here to tell us what tools we should not be living without and...
      First of all, if you don't, you need to start TODAY.
      
      If you do, are you sure you're using the best tools for the job?
      
      Tom Armitage of Site-Seeker is here to tell us what tools we should not be living without and which tools we should use if we can when it comes to measuring marketing data.
      
      In this episode, you'll learn:
      • Why it's so critical to measure all of your marketing efforts (for your agency AND your clients)
      • The 1 tool every agency should be using (and it's FREE)
      • Other amazing measuring tools that you should definitely consider.]]>1427falsefullhttps://www.spreaker.com/episode/e206-taking-your-visual-identity-seriously-and-helping-your-clients-do-the-same-graphic-rhythm--46724970
      Do your clients?
      
      If not, you (and your clients) definitely should!
      
      Ian Bower of Graphic Rhythm is here to tell you all about visual identity, why it's important, and how to create one for your agency and for your clients.
      
      In this episode, you'll learn:
      • What a visual identity is (and what it's not)
      • Why you and your clients need to create one
      • The steps to take to create your visual identity
      • How to help your clients create their visual identity
      • And so much more!
      
      Start with the podcast and then head over to https://www.graphicrhythm.com/gr/inbound-back-office for a special offer from Ian!]]>https://api.spreaker.com/episode/46724970Fri, 15 Oct 2021 09:00:10 +0000Inbound Back OfficeDo you have a defined visual identity for your agency? Do your clients? If not, you (and your clients) definitely should! Ian Bower of Graphic Rhythm is here to tell you all about visual identity, why it's important, and how to create one for your...
      Do your clients?
      
      If not, you (and your clients) definitely should!
      
      Ian Bower of Graphic Rhythm is here to tell you all about visual identity, why it's important, and how to create one for your agency and for your clients.
      
      In this episode, you'll learn:
      • What a visual identity is (and what it's not)
      • Why you and your clients need to create one
      • The steps to take to create your visual identity
      • How to help your clients create their visual identity
      • And so much more!
      
      Start with the podcast and then head over to https://www.graphicrhythm.com/gr/inbound-back-office for a special offer from Ian!]]>1274falsefullhttps://www.spreaker.com/episode/e205-how-to-use-google-ads-to-supercharge-your-facebook-ads-built-to-scale--46724657
      But, do you use them to their full potential?
      
      If you're not using them to work together, the answer is no.
      
      In this episode, you'll hear from Jeremy Gillespie of Built to Scale, who gives the exact steps for using Google ads to create a rock solid audience for your Facebook ads. Specifically, you'll learn:
      • How using this strategy will decrease your CPAs by 20-30%
      • When and for what purpose to deploy this strategy
      • Exactly how to deploy this strategy
      
      This episode is for those who are very experienced with ads AND those who are new to ads. You don't want to miss it!]]>https://api.spreaker.com/episode/46724657Fri, 08 Oct 2021 09:00:09 +0000Inbound Back OfficeAs an agency, you are probably well-versed in Google and Facebook ads. But, do you use them to their full potential? If you're not using them to work together, the answer is no. In this episode, you'll hear from Jeremy Gillespie of Built to...
      But, do you use them to their full potential?
      
      If you're not using them to work together, the answer is no.
      
      In this episode, you'll hear from Jeremy Gillespie of Built to Scale, who gives the exact steps for using Google ads to create a rock solid audience for your Facebook ads. Specifically, you'll learn:
      • How using this strategy will decrease your CPAs by 20-30%
      • When and for what purpose to deploy this strategy
      • Exactly how to deploy this strategy
      
      This episode is for those who are very experienced with ads AND those who are new to ads. You don't want to miss it!]]>1311falsefullhttps://www.spreaker.com/episode/e204-how-to-build-a-great-team-360-your-business--46312846
      Simple. Yes.
      
      But not easy.
      
      So how do we do it? And WHY do we do it?
      
      Rob Dawson of 360 Your Business is here to tell us exactly that!
      
      In this episode, you'll learn a ton of amazing tips including:
      • Why it's imperative to build a great team
      • The steps to take to build a great team
      • How to develop a "meh" team into a great team
      • And so much more
      
      If you're building a team currently or want to someday, you'll definitely want to pick up what Rob is putting down.]]>https://api.spreaker.com/episode/46312846Fri, 01 Oct 2021 09:00:17 +0000Inbound Back OfficeWe all want to build great teams, but it's not easy. Simple. Yes. But not easy. So how do we do it? And WHY do we do it? Rob Dawson of 360 Your Business is here to tell us exactly that! In this episode, you'll learn a ton of amazing tips...
      Simple. Yes.
      
      But not easy.
      
      So how do we do it? And WHY do we do it?
      
      Rob Dawson of 360 Your Business is here to tell us exactly that!
      
      In this episode, you'll learn a ton of amazing tips including:
      • Why it's imperative to build a great team
      • The steps to take to build a great team
      • How to develop a "meh" team into a great team
      • And so much more
      
      If you're building a team currently or want to someday, you'll definitely want to pick up what Rob is putting down.]]>1455falsefullhttps://www.spreaker.com/episode/e203-how-to-maximize-your-content-strategy-marketing-inbound--46312675
      But have you met, Laura Bernhard of Marketing Inbound?
      
      She is THE rockstar when it comes to content and podcasting. But only because she made a bunch of mistakes along the way!
      
      In this episode, you'll learn:
      • How to make sure your content is achieving the right goals
      • Why a feedback loop is SO important
      • How to manage ALL THE THINGS when it comes to repurposing
      • And tons more!
      
      If you liked this episode, please leave us a review on Apple Podcasts! ]]>https://api.spreaker.com/episode/46312675Fri, 24 Sep 2021 09:00:02 +0000Inbound Back OfficeSo, you think you are a rockstar when it comes to content, eh? But have you met, Laura Bernhard of Marketing Inbound? She is THE rockstar when it comes to content and podcasting. But only because she made a bunch of mistakes along the way! In this...
      But have you met, Laura Bernhard of Marketing Inbound?
      
      She is THE rockstar when it comes to content and podcasting. But only because she made a bunch of mistakes along the way!
      
      In this episode, you'll learn:
      • How to make sure your content is achieving the right goals
      • Why a feedback loop is SO important
      • How to manage ALL THE THINGS when it comes to repurposing
      • And tons more!
      
      If you liked this episode, please leave us a review on Apple Podcasts! ]]>1403falsefullhttps://www.spreaker.com/episode/e202-how-to-win-at-content-with-video-go-rogue-x--46312419
      Well, you can, but you should still be using video!
      
      In this episode, Bryan Fittin of Go Rogue X tells us why we should ALL be doing video and how to get it done.
      
      You'll learn:
      • How to come up with video ideas
      • How to get over your fears of being on camera
      • The zillion ways you can repurpose video
      • And much more!
      
      Also, check out Bryan's podcast, Rogue Creators Club!
      
      If you liked this episode, please leave us a review on Apple Podcasts! ]]>https://api.spreaker.com/episode/46312419Fri, 17 Sep 2021 09:00:16 +0000Inbound Back OfficeIf you're not one of the 86% of marketers using video for your business and for your clients, can you even call yourself a marketer? Well, you can, but you should still be using video! In this episode, Bryan Fittin of Go Rogue X tells us why we...
      Well, you can, but you should still be using video!
      
      In this episode, Bryan Fittin of Go Rogue X tells us why we should ALL be doing video and how to get it done.
      
      You'll learn:
      • How to come up with video ideas
      • How to get over your fears of being on camera
      • The zillion ways you can repurpose video
      • And much more!
      
      Also, check out Bryan's podcast, Rogue Creators Club!
      
      If you liked this episode, please leave us a review on Apple Podcasts! ]]>1397falsefullhttps://www.spreaker.com/episode/e201-how-to-leverage-podcasts-to-increase-brand-awareness-and-generate-demand-for-your-agency-speak-on-podcasts--46217166
      Well, maybe you should!
      
      Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it!
      
      In this episode, you'll learn:
      • Why being on other peoples' podcasts is so beneficial
      • How to find podcasts to be on
      • How to introduce yourself to the podcaster and show your value
      • How to develop confidence to speak on podcasts
      • And so much more!
      
      But wait! There's more!
      
      Check out this amazing offer from Speak on Podcasts just for our listeners! They're offering you 3 relevant podcasts suggestions researched by their team within 48 hours PLUS video commentary on evaluating podcasts.
      
      If you liked this episode, please leave us a review on Apple Podcasts! ]]>https://api.spreaker.com/episode/46217166Fri, 10 Sep 2021 09:00:06 +0000Inbound Back OfficeHave you ever considered being a guest on podcasts? Well, maybe you should! Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it! In this episode, you'll learn: • Why being on other...
      Well, maybe you should!
      
      Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it!
      
      In this episode, you'll learn:
      • Why being on other peoples' podcasts is so beneficial
      • How to find podcasts to be on
      • How to introduce yourself to the podcaster and show your value
      • How to develop confidence to speak on podcasts
      • And so much more!
      
      But wait! There's more!
      
      Check out this amazing offer from Speak on Podcasts just for our listeners! They're offering you 3 relevant podcasts suggestions researched by their team within 48 hours PLUS video commentary on evaluating podcasts.
      
      If you liked this episode, please leave us a review on Apple Podcasts! ]]>1445falsefullhttps://www.spreaker.com/episode/e200-lessons-learned-from-scaling-a-remote-agency-clear-vision-fueling-a-great-team-to-help-get-you-there-lone-fir-creative--46127660
      Scaling a remote agency is even harder (trust me, I know 😩).
      
      But Tyler Pigott of Lone Fir Creative makes it look easy!
      
      In this episode, you'll learn:
      • Why a clear vision is the key to successfully scaling
      • How Tyler's team sets goals and plans for them
      • How he nurtures his people in order to maintain an amazing culture
      
      If you liked this episode, please leave us a review on Apple Podcasts! ]]>https://api.spreaker.com/episode/46127660Fri, 03 Sep 2021 09:00:03 +0000Inbound Back OfficeBuilding a remote agency is hard. Scaling a remote agency is even harder (trust me, I know 😩). But Tyler Pigott of Lone Fir Creative makes it look easy! In this episode, you'll learn: • Why a clear vision is the key to successfully scaling • How...
      Scaling a remote agency is even harder (trust me, I know 😩).
      
      But Tyler Pigott of Lone Fir Creative makes it look easy!
      
      In this episode, you'll learn:
      • Why a clear vision is the key to successfully scaling
      • How Tyler's team sets goals and plans for them
      • How he nurtures his people in order to maintain an amazing culture
      
      If you liked this episode, please leave us a review on Apple Podcasts! ]]>1395falsefullhttps://www.spreaker.com/episode/e199-using-discovery-and-audience-input-to-successfully-run-a-project-honestly--46127397
      Does your staff ever worry if the client will be happy and grit their teeth when the client inevitably asks for a zillion changes?
      
      If you answered yes, you need this episode in your life!
      
      Allison Amos of Honestly is here to prove that there is definitely a better way!
      
      Honestly uses a discovery process and audience input to lay the groundwork for a stress-free, successful project every time.
      
      In this episode, you'll learn:
      • Everything included in the discovery process
      • The benefits and challenges of implementing a discovery process (hint: the benefits WAY outweigh the challenges)
      • How making this process unpaid leads to more closed sales
      • And much more!]]>https://api.spreaker.com/episode/46127397Fri, 27 Aug 2021 09:00:06 +0000Inbound Back OfficeDo your client projects tend to include stress and frustration? Does your staff ever worry if the client will be happy and grit their teeth when the client inevitably asks for a zillion changes? If you answered yes, you need this episode in your...
      Does your staff ever worry if the client will be happy and grit their teeth when the client inevitably asks for a zillion changes?
      
      If you answered yes, you need this episode in your life!
      
      Allison Amos of Honestly is here to prove that there is definitely a better way!
      
      Honestly uses a discovery process and audience input to lay the groundwork for a stress-free, successful project every time.
      
      In this episode, you'll learn:
      • Everything included in the discovery process
      • The benefits and challenges of implementing a discovery process (hint: the benefits WAY outweigh the challenges)
      • How making this process unpaid leads to more closed sales
      • And much more!]]>1481falsefullhttps://www.spreaker.com/episode/e198-simple-ways-to-increase-website-conversions-clarify-and-convert--46037671
      If you think you've tried everything, think again!
      
      Colin Noonan of Clarify and Convert is about to blow you away with some super simple ways to increase your website conversions.
      
      In this episode, you'll learn:
      • To start with defining several key components to get really clear
      • How to use psychographics to really figure out who you're writing for
      • 3 steps to adjusting your copy to speak to your ideal reader]]>https://api.spreaker.com/episode/46037671Fri, 20 Aug 2021 09:00:14 +0000Inbound Back OfficeWe all want more website conversions, right? If you think you've tried everything, think again! Colin Noonan of Clarify and Convert is about to blow you away with some super simple ways to increase your website conversions. In this episode, you'll...
      If you think you've tried everything, think again!
      
      Colin Noonan of Clarify and Convert is about to blow you away with some super simple ways to increase your website conversions.
      
      In this episode, you'll learn:
      • To start with defining several key components to get really clear
      • How to use psychographics to really figure out who you're writing for
      • 3 steps to adjusting your copy to speak to your ideal reader]]>1579falsefullhttps://www.spreaker.com/episode/e197-don-t-be-scared-to-work-with-large-companies-true-focus-media--45950123
      You may be limiting yourself by doing this!
      
      Jeff Long of True Focus Media wants you to stop limiting yourself and open up to the possibility of working with larger companies. It's not as scary as you might think!
      
      In this episode, you'll learn:
      How your mindset and fear may be driving your decision to work with small companies
      The many benefits of working with large companies
      Strategies to finding and landing large companies to work with
      
      If you liked this episode, please leave us a review on Apple Podcasts!]]>https://api.spreaker.com/episode/45950123Fri, 13 Aug 2021 09:00:13 +0000Inbound Back OfficeDo you use the word "small" to describe the companies you serve? You may be limiting yourself by doing this! Jeff Long of True Focus Media wants you to stop limiting yourself and open up to the possibility of working with larger companies. It's not...
      You may be limiting yourself by doing this!
      
      Jeff Long of True Focus Media wants you to stop limiting yourself and open up to the possibility of working with larger companies. It's not as scary as you might think!
      
      In this episode, you'll learn:
      How your mindset and fear may be driving your decision to work with small companies
      The many benefits of working with large companies
      Strategies to finding and landing large companies to work with
      
      If you liked this episode, please leave us a review on Apple Podcasts!]]>1321falsefullhttps://www.spreaker.com/episode/e196-how-to-achieve-ridiculously-consistent-growth-duct-tape-marketing--45693195
      In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through the step by step process for consistently growing your agency by making your customer successful.
      
      You'll learn:
      • How to profit from a "customers as members" point of view
      • How to narrow your focus to the top 20% of your ideal customers
      • How to grow with your customers
      • And much more!
      
      John goes much deeper into the 5 steps to ridiculously consistent growth in his book The Ultimate Marketing Engine. When you pre-order, you'll get instant access to the Ultimate Marketing Engine Companion Course!]]>https://api.spreaker.com/episode/45693195Fri, 06 Aug 2021 09:00:09 +0000Inbound Back OfficeWhat if the purpose of a business was to discover what it takes to make your customer successful and not necessarily to profitably acquire and retain customers? In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through...
      In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through the step by step process for consistently growing your agency by making your customer successful.
      
      You'll learn:
      • How to profit from a "customers as members" point of view
      • How to narrow your focus to the top 20% of your ideal customers
      • How to grow with your customers
      • And much more!
      
      John goes much deeper into the 5 steps to ridiculously consistent growth in his book The Ultimate Marketing Engine. When you pre-order, you'll get instant access to the Ultimate Marketing Engine Companion Course!]]>1485falsefullhttps://www.spreaker.com/episode/e195-how-a-7-second-website-could-shorten-your-sales-cycle-7-second-website--45693001
      It's hard to believe but you might actually be losing sales because of the copy on your website.
      
      Kevin Freidberg of 7-Second Websites takes us through the fine art of "Cave Man-splaining" your homepage to get prospects interested in what you do in 7 seconds or less.]]>https://api.spreaker.com/episode/45693001Fri, 30 Jul 2021 09:00:04 +0000Inbound Back OfficeAre you starting to wonder if your website might actually be costing you sales? It's hard to believe but you might actually be losing sales because of the copy on your website. Kevin Freidberg of 7-Second Websites takes us through the fine art of...
      It's hard to believe but you might actually be losing sales because of the copy on your website.
      
      Kevin Freidberg of 7-Second Websites takes us through the fine art of "Cave Man-splaining" your homepage to get prospects interested in what you do in 7 seconds or less.]]>1521falsefullhttps://www.spreaker.com/episode/e194-being-your-authentic-self-on-linkedin-hypersocial--45525170
      C'mon, be honest.
      
      If you're thinking you could have been a bit more real in that post, listen up! Braden Wallake of Hypersocial is here to tell you why and how to be your authentic self on LinkedIn!
      
      In this episode, you'll learn:
      
      Why LinkedIn is the best platform for B2B companies
      Why being authentic is the only way to go
      The best way to connect with your audience
      The #1 account you should be following on LinkedIn (hint: it's Braden's DOG)
      
      Don't miss out on this awesome and super fun episode!]]>https://api.spreaker.com/episode/45525170Fri, 23 Jul 2021 09:00:04 +0000Inbound Back OfficeTake a look at your most recent LinkedIn post. Is it truly you or is it a little bit fake? C'mon, be honest. If you're thinking you could have been a bit more real in that post, listen up! Braden Wallake of Hypersocial is here to tell you why and...
      C'mon, be honest.
      
      If you're thinking you could have been a bit more real in that post, listen up! Braden Wallake of Hypersocial is here to tell you why and how to be your authentic self on LinkedIn!
      
      In this episode, you'll learn:
      
      Why LinkedIn is the best platform for B2B companies
      Why being authentic is the only way to go
      The best way to connect with your audience
      The #1 account you should be following on LinkedIn (hint: it's Braden's DOG)
      
      Don't miss out on this awesome and super fun episode!]]>1369falsefullhttps://www.spreaker.com/episode/e193-branding-yourself-as-an-authority-sowa-marketing-agency--45524488
      Think again!
      
      Positioning yourself as an authority is an integral part of a solid brand strategy.
      
      In this episode of the podcast, Aidan Sowa of Sowa Marketing Agency will give you the ins and outs of branding yourself as an authority including:
      
      How to brand yourself as an authority
      The best places to brand yourself as an authority
      The negatives of not branding yourself as an authority
      
      And much more!]]>https://api.spreaker.com/episode/45524488Fri, 16 Jul 2021 09:00:12 +0000Inbound Back OfficeThink you don't need to prove to your audience that you're an authority? Think again! Positioning yourself as an authority is an integral part of a solid brand strategy. In this episode of the podcast, Aidan Sowa of Sowa Marketing Agency will give...
      Think again!
      
      Positioning yourself as an authority is an integral part of a solid brand strategy.
      
      In this episode of the podcast, Aidan Sowa of Sowa Marketing Agency will give you the ins and outs of branding yourself as an authority including:
      
      How to brand yourself as an authority
      The best places to brand yourself as an authority
      The negatives of not branding yourself as an authority
      
      And much more!]]>1195falsefullhttps://www.spreaker.com/episode/e192-using-brand-as-a-tool-to-make-right-decisions-aina-studio--45397245
      Julius Geis, of Aina Studio, will share how companies can use the elements of their identity to make easy and quick decisions at every level within their organization.]]>https://api.spreaker.com/episode/45397245Fri, 09 Jul 2021 09:00:15 +0000Inbound Back OfficeBoth B2B and B2C companies have a world of opportunities at their fingertips. New tools, new marketing message ideas, new strategies… But how do you define what opportunities are worth pursuing? Julius Geis, of Aina Studio, will share how companies...
      Julius Geis, of Aina Studio, will share how companies can use the elements of their identity to make easy and quick decisions at every level within their organization.]]>1175falsefullhttps://www.spreaker.com/episode/e191-content-planning-eli-rose-social-media--45027129
      Do you sometimes avoid it because you dread it so much?
      
      Well, Liz Jostes from Eli Rose Social Media is here to help! Liz gets super detailed about how to make planning your content so simple, you won't have any excuse not to do it!]]>https://api.spreaker.com/episode/45027129Fri, 02 Jul 2021 09:00:09 +0000Inbound Back OfficeDoes planning your content seem like an overwhelming task? Do you sometimes avoid it because you dread it so much? Well, Liz Jostes from Eli Rose Social Media is here to help! Liz gets super detailed about how to make planning your content so...
      Do you sometimes avoid it because you dread it so much?
      
      Well, Liz Jostes from Eli Rose Social Media is here to help! Liz gets super detailed about how to make planning your content so simple, you won't have any excuse not to do it!]]>1599falsefullhttps://www.spreaker.com/episode/e190-instagram-for-business-the-marketing-specialist--45214316
      Corey Walker, The Marketing Specialist, answers all of your burning questions about using Instagram for your business.
      
      My 3 biggest takeaways:
      Instagram works best for B2C businesses
      Reels are your best bet for higher views
      Being strategic with hashtags will get your posts in front of more people
      
      Also, be sure to check out Corey's book Instagram for Business for Dummies!]]>https://api.spreaker.com/episode/45214316Fri, 25 Jun 2021 09:00:12 +0000Inbound Back OfficeIf you've thought about getting onto Instagram for your agency or offering it as a service to your clients, you won't want to miss this episode! Corey Walker, The Marketing Specialist, answers all of your burning questions about using Instagram for...
      Corey Walker, The Marketing Specialist, answers all of your burning questions about using Instagram for your business.
      
      My 3 biggest takeaways:
      Instagram works best for B2C businesses
      Reels are your best bet for higher views
      Being strategic with hashtags will get your posts in front of more people
      
      Also, be sure to check out Corey's book Instagram for Business for Dummies!]]>1609falsefullhttps://www.spreaker.com/episode/e189-running-an-inbound-marketing-agency-marketmuse--45309705
      Luckily, Jeff Coyle, of MarketMuse, is here to help! An Inbound Marketing Agency owner turned SaaS co-founder, Jeff talks about his tried and true ways of running an inbound marketing agency, including:
      Why putting your pricing on your website (and explaining why your prices are what they are) is what every agency should be doing
      How to go from long-term strategy planning to more short-term, agile strategy planning to add the most value
      The best ways to nurture clients so they stay for the long-term
      
      Also check out MarketMuse's Live Virtual Event, Content Strategy Collective Live, June 22-24. It's FREE to attend and the lineup of speakers is incredible!]]>https://api.spreaker.com/episode/45309705Fri, 18 Jun 2021 09:00:11 +0000Inbound Back OfficeRunning an Inbound Marketing Agency can be tough. It can be hard to know if you're doing the right things to ensure your agency thrives. Luckily, Jeff Coyle, of MarketMuse, is here to help! An Inbound Marketing Agency owner turned SaaS co-founder,...
      Luckily, Jeff Coyle, of MarketMuse, is here to help! An Inbound Marketing Agency owner turned SaaS co-founder, Jeff talks about his tried and true ways of running an inbound marketing agency, including:
      Why putting your pricing on your website (and explaining why your prices are what they are) is what every agency should be doing
      How to go from long-term strategy planning to more short-term, agile strategy planning to add the most value
      The best ways to nurture clients so they stay for the long-term
      
      Also check out MarketMuse's Live Virtual Event, Content Strategy Collective Live, June 22-24. It's FREE to attend and the lineup of speakers is incredible!]]>1461falsefullhttps://www.spreaker.com/episode/e188-how-to-scale-your-expertise-as-a-coach-consultant-or-small-business-unique-designz--44893688
      Are you scared to pull the trigger on outsourcing because you think you don't have enough money?
      
      Do jerk clients seem to be all you can attract?
      
      You need this episode!
      
      Henry Kaminski (The Brand Doctor) of Unique Designz drops some value bombs on scaling your expertise as a coach, consultant, or small business that will change your business forever!
      
      In this episode, you'll learn:
      How to adjust your mindset to begin to let go of doing it all
      How to figure out what makes you different from everyone else out there
      Henry's 5 pillars of putting out content
      And so much more!
      
      Check out Henry's podcast, The Brand Doctor, for more amazing content from Henry!]]>https://api.spreaker.com/episode/44893688Fri, 11 Jun 2021 09:00:08 +0000Inbound Back OfficeAre you looking to scale your small business but don't know where to start? Are you scared to pull the trigger on outsourcing because you think you don't have enough money? Do jerk clients seem to be all you can attract? You need this episode!...
      Are you scared to pull the trigger on outsourcing because you think you don't have enough money?
      
      Do jerk clients seem to be all you can attract?
      
      You need this episode!
      
      Henry Kaminski (The Brand Doctor) of Unique Designz drops some value bombs on scaling your expertise as a coach, consultant, or small business that will change your business forever!
      
      In this episode, you'll learn:
      How to adjust your mindset to begin to let go of doing it all
      How to figure out what makes you different from everyone else out there
      Henry's 5 pillars of putting out content
      And so much more!
      
      Check out Henry's podcast, The Brand Doctor, for more amazing content from Henry!]]>1846falsefullhttps://www.spreaker.com/episode/e187-linkedin-marketing-impaxs-marketing--44893110
      Are you hesitant to even try LinkedIn because you don't know where to start?
      
      Well, Alex Sheridan of Impaxs Marketing is here to help!
      
      Alex gives us the best ways to get the most ROI out of LinkedIn as well as the best place to start if you're a newbie.]]>https://api.spreaker.com/episode/44893110Fri, 04 Jun 2021 09:00:03 +0000Inbound Back OfficeHave you been on LinkedIn for a while, but aren't getting the results you want? Are you hesitant to even try LinkedIn because you don't know where to start? Well, Alex Sheridan of Impaxs Marketing is here to help! Alex gives us the best ways to...
      Are you hesitant to even try LinkedIn because you don't know where to start?
      
      Well, Alex Sheridan of Impaxs Marketing is here to help!
      
      Alex gives us the best ways to get the most ROI out of LinkedIn as well as the best place to start if you're a newbie.]]>1362falsefullhttps://www.spreaker.com/episode/e186-finding-your-path-to-sustainable-greatness-magic-words-marketing--44510099
      This is the question that Rachel Zurer of Magic Words asked herself years ago that sent her on a path to find her own greatness. In this episode of the Inbound Back Office podcast, you'll learn how to see your unconscious commitments, trust your whole-body intelligence, and get out of your own way.
      
      Resources mentioned in the podcast:
      
      Whole Body Yes Guided Meditation: https://conscious.is/meditation/whole-body-yes
      
      The Big Leap by Gay Hendricks: https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361]]>https://api.spreaker.com/episode/44510099Fri, 28 May 2021 09:00:20 +0000Inbound Back OfficeAre you using your gifts in a way that fulfills you? This is the question that Rachel Zurer of Magic Words asked herself years ago that sent her on a path to find her own greatness. In this episode of the Inbound Back Office podcast, you'll learn how...
      This is the question that Rachel Zurer of Magic Words asked herself years ago that sent her on a path to find her own greatness. In this episode of the Inbound Back Office podcast, you'll learn how to see your unconscious commitments, trust your whole-body intelligence, and get out of your own way.
      
      Resources mentioned in the podcast:
      
      Whole Body Yes Guided Meditation: https://conscious.is/meditation/whole-body-yes
      
      The Big Leap by Gay Hendricks: https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361]]>1448falsefullhttps://www.spreaker.com/episode/e185-how-to-build-a-marketing-strategy-that-wins-the-battle-for-your-customer-s-attention-coalition-web-design--44509775
      But how?
      
      Listen as Jennifer Hoffman and Angela Merzib of Coalition Web Design tell us how to create a long-term strategy to ensure you grab their attention, get them talking about you, and getting them to buy more.]]>https://api.spreaker.com/episode/44509775Fri, 21 May 2021 09:00:04 +0000Inbound Back OfficeWith a gazillion websites out there promoting all kinds of products and services, you need to stand out and grab your potential customer's attention. But how? Listen as Jennifer Hoffman and Angela Merzib of Coalition Web Design tell us how to create...
      But how?
      
      Listen as Jennifer Hoffman and Angela Merzib of Coalition Web Design tell us how to create a long-term strategy to ensure you grab their attention, get them talking about you, and getting them to buy more.]]>1568falsefullhttps://www.spreaker.com/episode/e184-operating-your-agency-using-90-day-planning-morether-creative-agency--44316116https://api.spreaker.com/episode/44316116Fri, 14 May 2021 09:00:07 +0000Inbound Back Office1433falsefullhttps://www.spreaker.com/episode/e183-effective-messaging-how-brands-can-use-storytelling-to-communicate-effectively-the-best-words-win--44218538https://api.spreaker.com/episode/44218538Fri, 07 May 2021 09:00:17 +0000Inbound Back OfficeDid you know that humanizing your marketing messaging can help to increase conversions? It's true! Listen as Gil Araonowitz of The Best Words Win explains how to use storytelling in brand messaging and marketing to communicate more effectively and...1466falsefullhttps://www.spreaker.com/episode/e182-linkedin-marketing-oppilo-marketing--44114211
      Listen as David Hamilton of Oppilo Marketing talks about the different components of effectively marketing on LinkedIn to get more conversions.]]>https://api.spreaker.com/episode/44114211Fri, 23 Apr 2021 09:00:22 +0000Inbound Back OfficeAre you doing any marketing on LinkedIn? If not, you should be! If so, are you sure you're doing it effectively? Listen as David Hamilton of Oppilo Marketing talks about the different components of effectively marketing on LinkedIn to get more...
      Listen as David Hamilton of Oppilo Marketing talks about the different components of effectively marketing on LinkedIn to get more conversions.]]>1343falsefullhttps://www.spreaker.com/episode/e181-systems-for-growing-your-digital-agency-sales-schema--43248017
      Also, check out Sales Schema's podcast: The Digital Agency Growth Podcast]]>https://api.spreaker.com/episode/43248017Fri, 23 Apr 2021 09:00:22 +0000Inbound Back OfficeAre you growing your agency in a way that makes sense? Have you systematized your sales process? Listen as Dan Englander of Sales Schema talks about how to systemize your sales process for maximum growth potential. Also, check out Sales Schema's...
      Also, check out Sales Schema's podcast: The Digital Agency Growth Podcast]]>1222falsefullhttps://www.spreaker.com/episode/e180-how-to-create-an-offer-your-market-is-powerless-to-resist-boutique-growth--43125301
      Listen as Ahmad Munawar of Boutique Growth tells us how talking about the results you will provide and articulating that in the proper way will bring you much better...well...results!
      
      Also, be sure to check out Ahmad's 90 Day Pipeline Video!]]>https://api.spreaker.com/episode/43125301Fri, 16 Apr 2021 09:00:12 +0000Inbound Back OfficeIf you've been positioning yourself in a way that shows how you do what you do, you're doing it wrong! Listen as Ahmad Munawar of Boutique Growth tells us how talking about the results you will provide and articulating that in the proper way will...
      Listen as Ahmad Munawar of Boutique Growth tells us how talking about the results you will provide and articulating that in the proper way will bring you much better...well...results!
      
      Also, be sure to check out Ahmad's 90 Day Pipeline Video!]]>1417falsefullhttps://www.spreaker.com/episode/e179-a-power-of-your-own-a-marketing-approach-to-finding-balance-the-f-factor--43009479
      Nikki Groom of The F Factor tells us that we need to start using "You" in our communications so that we build a connection with our prospects and she talks about just how to do that.
      
      As mentioned in the show, check out Nikki's book, A Power of Your Own: How to Ignite Your Potential, Uncover Your Purpose, and Blaze Your Own Trail in Life and Business]]>https://api.spreaker.com/episode/43009479Fri, 09 Apr 2021 09:00:20 +0000Inbound Back OfficeDo you talk about your offerings by using a lot of "I" or "We" in your copy/verbiage? If so, it's time to stop! Nikki Groom of The F Factor tells us that we need to start using "You" in our communications so that we build a connection with our...
      Nikki Groom of The F Factor tells us that we need to start using "You" in our communications so that we build a connection with our prospects and she talks about just how to do that.
      
      As mentioned in the show, check out Nikki's book, A Power of Your Own: How to Ignite Your Potential, Uncover Your Purpose, and Blaze Your Own Trail in Life and Business]]>1283falsefullhttps://www.spreaker.com/episode/e178-how-to-use-your-messaging-to-build-a-simple-marketing-plan-sussner-design-company--42612208https://api.spreaker.com/episode/42612208Fri, 02 Apr 2021 09:00:04 +0000Inbound Back OfficeDo you know how to create a cohesive connection between your messaging and your strategic marketing plan? Derek Sussner of Sussner Design Company tells us how to do just that! He gives us a 5-step plan for creating a marketing plan from your messaging.1503agency,marketing,storybrandfalsefullhttps://www.spreaker.com/episode/e177-scaling-sales-400-in-a-down-economy-marzani--41551672
      Long description for Zephyr & Spreaker: Do your clients think that cutting marketing/advertising budgets is the best way to survive a down economy? Doug Morneau or Marzani is here to say that this is the opposite of what your clients should be doing. Instead, they should be doubling down on their marketing/advertising spending.]]>https://api.spreaker.com/episode/41551672Fri, 26 Mar 2021 09:00:18 +0000Inbound Back OfficeDo your clients think that cutting marketing/advertising budgets is the best way to survive a down economy? Long description for Zephyr & Spreaker: Do your clients think that cutting marketing/advertising budgets is the best way to survive a down...
      Long description for Zephyr & Spreaker: Do your clients think that cutting marketing/advertising budgets is the best way to survive a down economy? Doug Morneau or Marzani is here to say that this is the opposite of what your clients should be doing. Instead, they should be doubling down on their marketing/advertising spending.]]>1319economy,marketing,scalingfalsefullhttps://www.spreaker.com/episode/e176-delivering-small-business-websites-effectively-build-a-better-website--40635095https://api.spreaker.com/episode/40635095Fri, 19 Mar 2021 09:00:08 +0000Inbound Back OfficeSmall agencies have a leg up when it comes to serving small businesses. You know what it's like to be a small business. This makes you better equipped to deliver websites for small businesses more effectively. Listen as Dave Hooper of Build a Better...1455business,inbound,marketing,small,websitesfalsefullhttps://www.spreaker.com/episode/e175-5-best-email-marketing-strategies-for-automation-roi-swift--40634999https://api.spreaker.com/episode/40634999Fri, 12 Mar 2021 10:00:19 +0000Inbound Back OfficeIf you want to level up your automated product emails, you're in for a treat! Carolyn Lowe of ROI Swift give us her 5 best email marketing strategies for automation before, during, and after product purchases.1319agency,automation,email,marketingfalsefullhttps://www.spreaker.com/episode/e174-what-makes-a-website-actually-work-and-why-most-don-t-crafting-hand--40485754https://api.spreaker.com/episode/40485754Fri, 05 Mar 2021 10:00:19 +0000Inbound Back OfficeDescription for Spreaker and Zephyr: The traditional model for website development is outdated but many agencies are still using it. With the pace of technology changes today, it makes more sense to take an ongoing approach to website building. Drew...1475falsefullhttps://www.spreaker.com/episode/e173-breaking-free-from-the-commoditized-world-of-doing-digital-growth-institute--40485696https://api.spreaker.com/episode/40485696Fri, 26 Feb 2021 10:00:09 +0000Inbound Back OfficeIs your agency at a turning point? What if you could focus more on strategy and less on the execution of that strategy? It's time to make that change. James Robert Lay of Digital Growth Institute talks about why you should focus on the thinking side...1231falsefullhttps://www.spreaker.com/episode/e172-how-to-service-clients-with-a-flex-remote-team-chief-martech-officer--40485620https://api.spreaker.com/episode/40485620Fri, 19 Feb 2021 10:00:04 +0000Inbound Back OfficeWhether your team is new to working remotely with flex schedules or you've been working with this set up since before it was cool, you'll learn lots of tips for servicing your clients with this type of team structure. Listen as Nicole Pereira of Chief...1583marketing,remotefalsefullhttps://www.spreaker.com/episode/e171-how-to-use-seo-tools-to-get-traffic-by-building-empathy-gerencer-creative--40485570
      For a more in-depth look at increasing traffic by building empathy, check out Tom's book Think Like Google: Use SEO & Empathy to Rank, Convert, and Profit No Matter How Much They Change the Rules]]>https://api.spreaker.com/episode/40485570Fri, 12 Feb 2021 10:00:13 +0000Inbound Back OfficeGoogle changes the rules of SEO all the time. Now, Google is less and less about keywords and more about search intent. But we can use tools like SEMRush, Ahrefs, or Wordstream to serve search intent better. Keyword research, competitive analysis, and...
      For a more in-depth look at increasing traffic by building empathy, check out Tom's book Think Like Google: Use SEO & Empathy to Rank, Convert, and Profit No Matter How Much They Change the Rules]]>1766falsefullhttps://www.spreaker.com/episode/e170-storytelling-and-the-power-of-the-written-word-for-marketing-forgecollective--40485307https://api.spreaker.com/episode/40485307Fri, 05 Feb 2021 10:00:19 +0000Inbound Back OfficeDo you use storytelling as part of your marketing strategy? If not, you will want to listen as Vince Martellacci of ForgeCollective talks about how to be a good storyteller and how to use storytelling as part of the buyer's journey to create...931falsefullhttps://www.spreaker.com/episode/e169-b-corporations-colibri-digital-marketing--40423082https://api.spreaker.com/episode/40423082Fri, 29 Jan 2021 10:00:12 +0000Inbound Back OfficeAre you using your business as a force for good? Have you ever considered becoming a registered B Corporation? Want to learn more about what this means? Listen as Anna Colibri of Colibri Digital Marketing describes what becoming a B Corporation means,...1393falsefullhttps://www.spreaker.com/episode/e168-marketing-picking-a-vertical-smithbrown--40422806https://api.spreaker.com/episode/40422806Fri, 22 Jan 2021 10:00:04 +0000Inbound Back OfficeIf you haven't narrowed down your agency to a particular vertical, this episode is for you. Kara Brown of SmithBrown Marketing describes how you can increase your revenue and serve your clients better by only working with clients in a particular...1338falsefullhttps://www.spreaker.com/episode/e167-website-and-seo-translation-rapport-international--40422760https://api.spreaker.com/episode/40422760Fri, 15 Jan 2021 10:00:03 +0000Inbound Back OfficeIf you’re looking for new opportunities to grow your business globally, but have concerns about how to go about it, website and SEO translation might be right for you. Wendy Pease of Rapport International talks about how translation of your website...1032falsefullhttps://www.spreaker.com/episode/e166-customer-centricity-vision-edge-marketing--40422637
      Be sure to check out Laura's new book Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth for step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.]]>https://api.spreaker.com/episode/40422637Fri, 08 Jan 2021 10:00:14 +0000Inbound Back OfficeAgency growth is a result of solving customer problems at the right time with the right solution with a story that resonates with the market. In order to grow, it's important to be customer-centric. Laura Patterson of Vision Edge Marketing offers a...
      Be sure to check out Laura's new book Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth for step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans.]]>1068falsefullhttps://www.spreaker.com/episode/e165-using-video-in-email-and-social-media-clearbox-strategies--40422474https://api.spreaker.com/episode/40422474Fri, 01 Jan 2021 10:00:13 +0000Inbound Back OfficeDescription for Zephyr and Spreaker: We all hear that we should be using video, but a lot of don't ever pull the trigger for one reason or another. Well today's the day to change that. Clay Posey of ClearBox Strategies gives some golden nuggets on...1399falsefullhttps://www.spreaker.com/episode/e164-the-power-of-progressive-web-applications-duo-strategy--40421862https://api.spreaker.com/episode/40421862Fri, 25 Dec 2020 10:00:18 +0000Inbound Back OfficeDoes your agency use progressive web applications to their full potential? If not (or you don't know), listen as Grant McNaughton of Duo Strategy talks about how powerful progressive web applications are for marketing agencies, his favorite...1347falsefullhttps://www.spreaker.com/episode/e163-lead-generation-through-facebook-ads-totally-infused--40252826https://api.spreaker.com/episode/40252826Fri, 18 Dec 2020 10:00:17 +0000Inbound Back OfficeIf your agency is looking to get into Facebook ads, you'll want to listen to this first! Molly Richardson of Totally Infused gives us a rundown of the basics of Facebook ads, the best strategy when implementing Facebook ads, and how to go about...1197falsefullhttps://www.spreaker.com/episode/e162-working-collaboratively-with-marketing-partners-grapevine-marketing--24683150https://api.spreaker.com/episode/24683150Fri, 11 Dec 2020 10:00:16 +0000Inbound Back OfficeMarketing partners can be an incredible way to expand your service offering without having to stray from your featured services. Melissa Albano-Davis of Grapevine Marketing talks about how to create relationships with marketing partners and all the...1241falsefullhttps://www.spreaker.com/episode/e161-crafting-a-culture-through-communication-b-media-house--24683149https://api.spreaker.com/episode/24683149Fri, 04 Dec 2020 10:00:14 +0000Inbound Back OfficeGood communication is a key component in any relationship, but especially a client or vendor relationship. Heather Brogden of B. Media House teaches us how we can create an entire culture by using good communication skills with our clients and vendors...1367falsefullhttps://www.spreaker.com/episode/e160-building-scalable-digital-products-the-fifth-marketing--24683148https://api.spreaker.com/episode/24683148Fri, 27 Nov 2020 10:00:18 +0000Inbound Back OfficeIf you're looking to expand your reach, have you ever thought about creating a course? Listen as Freddy Shelton of The Fifth Marketing describes how to create courses in order to demonstrate value and expand the reach of your services.1279falsefullhttps://www.spreaker.com/episode/e159-influencer-marketing-neat-marketing--24579427https://api.spreaker.com/episode/24579427Fri, 20 Nov 2020 10:00:16 +0000Inbound Back OfficeHave you considered adding Influencer Marketing to your list of services but don't know where to start? Listen as Jen Hartman of NEAT Marketing tells us what Influencer Marketing is, what the benefits are, and how to get started offering it as a...920falsefullhttps://www.spreaker.com/episode/e158-conversational-marketing-impulse-creative--24579417
      Remington Begg of Impulse Creative tells us the best way to use chatbots for conversational marketing and to add a more human experience to your website visitors.
      
      Resources mentions:
      Sprocket Talk - Tons of free resources for Inbound marketers and HubSpot users
      
      20 Chatbots Course - Get Sprocket Talk's top 20 chatbots that they implement for their clients]]>https://api.spreaker.com/episode/24579417Fri, 13 Nov 2020 10:00:22 +0000Inbound Back OfficeMost of us are probably using chatbots in some way on our websites, but are you using them in the best way? Remington Begg of Impulse Creative tells us the best way to use chatbots for conversational marketing and to add a more human experience to...
      Remington Begg of Impulse Creative tells us the best way to use chatbots for conversational marketing and to add a more human experience to your website visitors.
      
      Resources mentions:
      Sprocket Talk - Tons of free resources for Inbound marketers and HubSpot users
      
      20 Chatbots Course - Get Sprocket Talk's top 20 chatbots that they implement for their clients]]>1182falsefullhttps://www.spreaker.com/episode/e157-email-marketing-seeresponse--24579418https://api.spreaker.com/episode/24579418Fri, 06 Nov 2020 10:00:11 +0000Inbound Back OfficeEmail marketing is one of the best forms of marketing to get the most ROI for your buck. But how do you execute it properly to optimize that ROI? Listen as Mukesh Singhmar of SeeResponse talks about how to get the most out of your email marketing...1264falsefullhttps://www.spreaker.com/episode/e156-podcast-interview-marketing-how-to-get-booked-on-podcasts-that-matter-to-your-business-interview-valet--24579415
      Bonus Material: https://interviewvalet.com/ibo/]]>https://api.spreaker.com/episode/24579415Fri, 30 Oct 2020 09:00:14 +0000Inbound Back OfficeHave you ever thought about being a guest on podcasts as a form of marketing your business? In this special episode, Tom Schwab of Interview Valet explains what Podcast Interview Marketing is and how it works. He also gives actionable tips to get...
      Bonus Material: https://interviewvalet.com/ibo/]]>2334falsefullhttps://www.spreaker.com/episode/e155-content-creation-for-organic-growth-f-3-media--24579421https://api.spreaker.com/episode/24579421Fri, 23 Oct 2020 09:00:04 +0000Inbound Back OfficeWe have all heard that content is king. But what types of content? What platforms? There are so many options it can make anyone's head spin. JT Harden of F-3 Media explains how to decide what type of content and which platforms are best for your business.1497falsefullhttps://www.spreaker.com/episode/e154-repurposing-the-awesomeness-you-already-have-in-inbound-marketing-and-in-life-move-marketing--24579416https://api.spreaker.com/episode/24579416Fri, 16 Oct 2020 09:00:04 +0000Inbound Back OfficeAre you trying to do everything for everyone? Well, it's time to stop! Kaitlyn Merola of Move Marketing talks about leaning into your strengths and abilities, and being who you are.  Crush it at what you're awesome at, grow from that, learn how to do...1409falsefullhttps://www.spreaker.com/episode/e153-the-cannabis-marketing-industry-primo-pr--24579414https://api.spreaker.com/episode/24579414Fri, 09 Oct 2020 09:00:04 +0000Inbound Back OfficeThe cannabis industry is growing quickly, but there are a lot of challenges to marketing in this industry that other industries don't experience. Tara Coomans of Primo PR talks about these challenges and the ways agencies in this industry can make the...1180falsefullhttps://www.spreaker.com/episode/e152-the-importance-of-building-brand-authority-for-effective-marketing-journi--24579423https://api.spreaker.com/episode/24579423Fri, 02 Oct 2020 09:00:14 +0000Inbound Back OfficeDo you know the difference between brand and brand authority? Terrance Lomax of Journi tells us what brand authority actually is and what this means to a service business today, including different platforms that build brand authority.983falsefullhttps://www.spreaker.com/episode/e151-competitive-collaboration-oyova--24579420https://api.spreaker.com/episode/24579420Fri, 25 Sep 2020 09:00:10 +0000Inbound Back OfficeWhat if I told you that you could actually collaborate successfully with your competitors? Yes! It's true! Jon Tsourakis of Oyova tells us how to collaborate with your competitors to learn, get more clients, better help potential clients, and raise...1311falsefullhttps://www.spreaker.com/episode/e150-mining-user-generated-content-using-ai-and-machine-learning-to-make-better-decisions-rocket-labs-360--24579424https://api.spreaker.com/episode/24579424Fri, 18 Sep 2020 09:00:06 +0000Inbound Back OfficeHave you ever used Data Mining to be super strategic in your content marketing efforts? Jeff Nowak of Rocket Labs 360 talks about how we can use AI and machine learning to mine user-generated content to make strategic content marketing decisions. You...1421falsefullhttps://www.spreaker.com/episode/e149-how-to-attract-top-talent-by-telling-a-better-story-bigger-story--24579419https://api.spreaker.com/episode/24579419Fri, 11 Sep 2020 09:00:14 +0000Inbound Back OfficeDo you struggle with attracting top talent AND getting them to stay with your agency for the long term? Maybe you're not telling the right story! In this episode, Ben Weaver of Bigger Story, tells us how we can tell a better story to get top talent to...1454falsefullhttps://www.spreaker.com/episode/e148-managing-an-agency-orior-creative--24579422https://www.oriorcreative.com/dwu) tells us what he has learned about managing an agency with tons of practical tips!]]>https://api.spreaker.com/episode/24579422Fri, 04 Sep 2020 09:00:08 +0000Inbound Back OfficeAre you struggling to manage your agency? Are you a new agency owner looking for tips to manage your agency? You've come to the right place! In this episode, Martin Zhel of Orior Creative (https://www.oriorcreative.com/dwu) tells us what he has...https://www.oriorcreative.com/dwu) tells us what he has learned about managing an agency with tons of practical tips!]]>1387falsefullhttps://www.spreaker.com/episode/e147-how-to-build-digital-brands-and-brand-designs-successfully-wired-mustang--22067182https://www.wiredmustang.com/) steps to build your digital brand and design successfully (and what NOT to do)!]]>https://api.spreaker.com/episode/22067182Fri, 28 Aug 2020 09:00:13 +0000Inbound Back OfficeDo you know if you're building your digital brand successfully (or unsuccessfully)? If there's any doubt, be sure to listen as Anna Mannerfelt of Wired Mustang (https://www.wiredmustang.com/) steps to build your digital brand and design successfully...https://www.wiredmustang.com/) steps to build your digital brand and design successfully (and what NOT to do)!]]>1239falsefullhttps://www.spreaker.com/episode/e171-how-to-use-seo-tools-to-get-traffic-by-building-empathy-gerencer-creative--40485407
      For a more in-depth look at increasing traffic by building empathy, check out Tom's book Think Like Google: Use SEO & Empathy to Rank, Convert, and Profit No Matter How Much They Change the Rules]]>https://api.spreaker.com/episode/40485407Tue, 25 Aug 2020 13:18:53 +0000Inbound Back OfficeGoogle changes the rules of SEO all the time. Now, Google is less and less about keywords and more about search intent. But we can use tools like SEMRush, Ahrefs, or Wordstream to serve search intent better. Keyword research, competitive analysis, and...
      For a more in-depth look at increasing traffic by building empathy, check out Tom's book Think Like Google: Use SEO & Empathy to Rank, Convert, and Profit No Matter How Much They Change the Rules]]>1766falsefullhttps://www.spreaker.com/episode/e146-brand-and-marketing-health-envision-brand-marketing--22067176https://www.envisionbrandmarketing.com/) talks about the importance of keeping your brand and marketing healthy and how to do that.]]>https://api.spreaker.com/episode/22067176Fri, 21 Aug 2020 09:00:07 +0000Inbound Back OfficeWe all know how important it is to take care of your physical health, but do you ever think abut the health of your brand and marketing? Listen as Davaughnu Banks of Envision Brand Marketing (https://www.envisionbrandmarketing.com/) talks about the...https://www.envisionbrandmarketing.com/) talks about the importance of keeping your brand and marketing healthy and how to do that.]]>1392falsefullhttps://www.spreaker.com/episode/e145-leveraging-facebook-ads-and-an-effective-landing-page-lead-magnet-to-grow-your-email-list-it-media--22067174https://byitmedia.com/) about how to use Facebook ads, effective landing pages, and lead magnets to grow an email list. She shares all the do's and don'ts!]]>https://api.spreaker.com/episode/22067174Fri, 14 Aug 2020 09:00:18 +0000Inbound Back OfficeDo you want to grow your email list? (I mean, don't we all??) Well you're in luck, because Amy talked to Ashley Monk of It Media (https://byitmedia.com/) about how to use Facebook ads, effective landing pages, and lead magnets to grow an email list....https://byitmedia.com/) about how to use Facebook ads, effective landing pages, and lead magnets to grow an email list. She shares all the do's and don'ts!]]>1215falsefullhttps://www.spreaker.com/episode/e144-integrating-digital-into-the-agency-as-a-whole-webscout--22067183https://webscoutcoaching.com/) will guide you through integrating digital into your agency. She shares with us practical tip on where to start and what the most important steps are.]]>https://api.spreaker.com/episode/22067183Fri, 07 Aug 2020 09:00:02 +0000Inbound Back OfficeIf you're more of a traditional marketing agency, this episode is for you! Laura Bell Greeno of WebScout (https://webscoutcoaching.com/) will guide you through integrating digital into your agency. She shares with us practical tip on where to start...https://webscoutcoaching.com/) will guide you through integrating digital into your agency. She shares with us practical tip on where to start and what the most important steps are.]]>1269falsefullhttps://www.spreaker.com/episode/e143-sales-marketing-automation-boom-marketing--22067184https://boommarketing.hu/) talks about just that!]]>https://api.spreaker.com/episode/22067184Fri, 31 Jul 2020 09:00:19 +0000Inbound Back OfficeWe all know that sales and marketing automation is taking over the marketing world. But do you know why it's important or how to implement automation? Listen as David Balogh of BOOM Marketing (https://boommarketing.hu/) talks about just that!https://boommarketing.hu/) talks about just that!]]>1435falsefullhttps://www.spreaker.com/episode/e142-brand-messaging-and-storybrand-sussner-design-company--22067179https://www.sussner.com/) has to say about brand messaging and how StoryBrand (https://storybrand.com/) can help you more effectively describe what your business does and how it can help your customers.]]>https://api.spreaker.com/episode/22067179Fri, 24 Jul 2020 09:00:13 +0000Inbound Back OfficeCan you describe what your business does in a way that resonates with people? Many agencies can't! Hear what Derek Sussner of Sussner Design Company (https://www.sussner.com/) has to say about brand messaging and how StoryBrand...https://www.sussner.com/) has to say about brand messaging and how StoryBrand (https://storybrand.com/) can help you more effectively describe what your business does and how it can help your customers.]]>1541falsefullhttps://www.spreaker.com/episode/e141-growing-an-online-community-from-10-000-to-100-000-mkf-strategic-marketing--22067172https://caffeine.marketing/) tells us what growth stacking is and how he's used it over the last 3 years to double the revenue of his agency (and how you can, too)!]]>https://api.spreaker.com/episode/22067172Fri, 17 Jul 2020 09:00:06 +0000Inbound Back OfficeWe've all heard of Growth Hacking, but have you ever heard of Growth Stacking? Evan Knox of Caffeine Marketing (https://caffeine.marketing/) tells us what growth stacking is and how he's used it over the last 3 years to double the revenue of his...https://caffeine.marketing/) tells us what growth stacking is and how he's used it over the last 3 years to double the revenue of his agency (and how you can, too)!]]>1319falsefullhttps://www.spreaker.com/episode/e140-growth-stacking-caffeine-marketing--22067171https://caffeine.marketing/) tells us what growth stacking is and how he's used it over the last 3 years to double the revenue of his agency (and how you can, too)!]]>https://api.spreaker.com/episode/22067171Fri, 10 Jul 2020 09:00:06 +0000Inbound Back OfficeWe've all heard of Growth Hacking, but have you ever heard of Growth Stacking? Evan Knox of Caffeine Marketing (https://caffeine.marketing/) tells us what growth stacking is and how he's used it over the last 3 years to double the revenue of his...https://caffeine.marketing/) tells us what growth stacking is and how he's used it over the last 3 years to double the revenue of his agency (and how you can, too)!]]>1873falsefullhttps://www.spreaker.com/episode/e139-using-your-own-book-to-generate-leads-and-position-yourself-as-an-expert-mclean-media--22067170https://www.mcleanmedia.com/) tells us how to do it!]]>https://api.spreaker.com/episode/22067170Fri, 03 Jul 2020 09:00:21 +0000Inbound Back OfficeIf you are looking to generate more leads and position yourself as an expert in your field, write a book! But it doesn't have to be a long book. You can write a tiny book! James Hamilton Healy of McLean Media (https://www.mcleanmedia.com/) tells us...https://www.mcleanmedia.com/) tells us how to do it!]]>1556falsefullhttps://www.spreaker.com/episode/e138-a-better-way-to-answer-the-question-what-do-you-do-sparx360--22067175https://www.sparx360.com/) tells us there is a better way!]]>https://api.spreaker.com/episode/22067175Fri, 26 Jun 2020 09:00:17 +0000Inbound Back OfficeWhen someone asks you, "What do you do?", how to you usually answer? Probably the way most of us do. But there is a better way! Elaine Acker of Sparx360 (https://www.sparx360.com/) tells us there is a better way!https://www.sparx360.com/) tells us there is a better way!]]>1255falsefullhttps://www.spreaker.com/episode/e137-what-to-say-to-keep-people-s-eyes-from-glazing-over-while-you-re-talking-julia-block-marketing-solutions--22067185https://juliablockmarketingsolutions.com/) who told us what to say and how to respond when that happens!]]>https://api.spreaker.com/episode/22067185Fri, 19 Jun 2020 09:00:18 +0000Inbound Back OfficeHave you ever had that experience where you're talking to someone about your business and their eyes glaze over? I have! That's why I was so thankful to talk to Julia Block of Julia Block Marketing Solutions (...https://juliablockmarketingsolutions.com/) who told us what to say and how to respond when that happens!]]>1139falsefullhttps://www.spreaker.com/episode/e136-how-your-brand-impacts-your-sales-efforts-khaana-marketing--22067178https://khaanamarketing.com/) who described all the ways your brand can affect your sales efforts (both positively and negatively) and ways to improve it.]]>https://api.spreaker.com/episode/22067178Fri, 12 Jun 2020 09:00:12 +0000Inbound Back OfficeYour brand impacts your sales efforts more than you may think! Luckily, Amy spoke to Sameer Shah from Khaana Marketing (https://khaanamarketing.com/) who described all the ways your brand can affect your sales efforts (both positively and negatively)...https://khaanamarketing.com/) who described all the ways your brand can affect your sales efforts (both positively and negatively) and ways to improve it.]]>1291falsefullhttps://www.spreaker.com/episode/e135-rebranding-in-a-millennial-kind-of-world-cask-communications--22067181https://www.caskcommunications.com/) talks about the challenges and expectations that companies are facing as millennials continue to push brands to deliver more.]]>https://api.spreaker.com/episode/22067181Fri, 05 Jun 2020 09:00:17 +0000Inbound Back OfficeLike it or not, millennials are affecting the way we need to brand and market our businesses. In this episode, Christine King of CASK Communications (https://www.caskcommunications.com/) talks about the challenges and expectations that companies are...https://www.caskcommunications.com/) talks about the challenges and expectations that companies are facing as millennials continue to push brands to deliver more.]]>1289falsefullhttps://www.spreaker.com/episode/e134-agencies-creating-their-own-events-idealogy-marketing-design--22067180https://www.idealogy.biz/) tells us why agencies should be creating their own events as well as how to do it.]]>https://api.spreaker.com/episode/22067180Fri, 29 May 2020 09:00:04 +0000Inbound Back OfficeHave you ever put on an event? Maybe you should! Allen Howie of Idealogy Marketing + Design (https://www.idealogy.biz/) tells us why agencies should be creating their own events as well as how to do it.https://www.idealogy.biz/) tells us why agencies should be creating their own events as well as how to do it.]]>1397falsefullhttps://www.spreaker.com/episode/e133-how-you-are-a-gift-to-the-world-stern-inbound-marketing--28003511
      Resources:
      Get your Sternstorming session: https://www.sternmarketingacademy.com/courses/stern-storming-session-4-hour (use code: getstern)]]>https://api.spreaker.com/episode/28003511Fri, 22 May 2020 09:00:05 +0000Inbound Back OfficeHow are you a gift to the world? Do you know how to answer that? The way you answer that will determine how successful (or unsuccessful) your marketing efforts will be. Listen as Darrell Stern of Stern Inbound Marketing tells us how we can determine...
      Resources:
      Get your Sternstorming session: https://www.sternmarketingacademy.com/courses/stern-storming-session-4-hour (use code: getstern)]]>1729falsefullhttps://www.spreaker.com/episode/e132-how-to-become-a-purpose-driven-brand-or-business-huck-finch--22067177https://www.huckfinchbranding.com/) tell us the benefits of being a purpose-driven brand or business and how to do it.]]>https://api.spreaker.com/episode/22067177Fri, 15 May 2020 09:00:12 +0000Inbound Back OfficeYour business can be better if you position it as a purpose-driven business. On this episode, Hein Lam and Matthew Hansen of Huck Finch (https://www.huckfinchbranding.com/) tell us the benefits of being a purpose-driven brand or business and how to do it.https://www.huckfinchbranding.com/) tell us the benefits of being a purpose-driven brand or business and how to do it.]]>1549falsefullhttps://www.spreaker.com/episode/e131-conversion-funnels-for-service-based-businesses-black-dog-marketing--22067173https://www.blackdogmarketing.com/) as he tells us how to set up conversion funnels for service-based businesses.]]>https://api.spreaker.com/episode/22067173Fri, 08 May 2020 09:00:13 +0000Inbound Back OfficeToday, we're talking tactics. Learn from Mike Linville of Black Dog Marketing (https://www.blackdogmarketing.com/) as he tells us how to set up conversion funnels for service-based businesses.https://www.blackdogmarketing.com/) as he tells us how to set up conversion funnels for service-based businesses.]]>1429falsefullhttps://www.spreaker.com/episode/e130-how-to-make-your-team-more-accountable-and-give-your-project-managers-a-break-diamond-branch--20856765https://api.spreaker.com/episode/20856765Fri, 01 May 2020 09:00:13 +0000Inbound Back OfficeWhen your team is not held accountable, your Project Manager has a really tough job. But how do you hold your team accountable effectively? Join us as Lindsay LaShell of Diamond + Branch Marketing Group outlines the best way to hold your team...1512marketingfalsefullhttps://www.spreaker.com/episode/e129-customer-centricity-vision-edge-marketing--25611476https://api.spreaker.com/episode/25611476Fri, 24 Apr 2020 09:00:19 +0000Inbound Back OfficeAgency growth is a result of solving customer problems at the right time with the right solution with a story that resonates with the market. In order to grow, it's important to be customer-centric. Laura Patterson of Vision Edge Marketing offers a...1072agency,customers,marketingfalsefullhttps://www.spreaker.com/episode/e128-how-to-optimize-your-content-for-google-and-people-sem-rush--24579426https://api.spreaker.com/episode/24579426Fri, 17 Apr 2020 09:00:17 +0000Inbound Back OfficeAre you having trouble keeping up with Google's algorithms as you try to perfectly optimize your content? How do you strike a balance between writing for search engines and writing for people? Fernando Angulo of SEMRush gives us step-by-step...1276falsefullhttps://www.spreaker.com/episode/e127-buliding-a-remote-team-refine-labs--20856764https://api.spreaker.com/episode/20856764Fri, 10 Apr 2020 09:00:18 +0000Inbound Back OfficeNow more than ever, businesses are going remote. Wondering if a remote team model might be right for you? Amy talks with Chris Walker at Refine Labs to learn everything you need to know about the benefits of working with a remote team.1313falsefullhttps://www.spreaker.com/episode/e126-event-sales-and-marketing-nifty-method--24680971https://api.spreaker.com/episode/24680971Fri, 03 Apr 2020 09:00:19 +0000Inbound Back OfficeEvents is one industry that has taken quite a hit during these uncertain times of COVID-19. But there are still things companies can do to market their products when they can't physically bring people together at an event. Listen as Lindsay...1062falsefullhttps://www.spreaker.com/episode/e125-marketing-your-agency-on-linkedin-what-you-aren-t-doing-might-be-costing-you-leads-meller-marketing--20856763https://api.spreaker.com/episode/20856763Fri, 27 Mar 2020 09:00:16 +0000Inbound Back Office1556falsefullhttps://www.spreaker.com/episode/e124-chatbots-and-how-to-implement-them-in-different-marketing-scenarios-net101--20856762https://api.spreaker.com/episode/20856762Fri, 20 Mar 2020 09:00:02 +0000Inbound Back Office1665falsefullhttps://www.spreaker.com/episode/e123-unifying-businesses-mount-arbor--19341876https://api.spreaker.com/episode/19341876Fri, 13 Mar 2020 09:00:13 +0000Inbound Back OfficeAs inbound marketing focuses on bringing the separate departments in your company together, unifying businesses has become a hot topic. In this episode, Amy talks with Mount Arbor's Andrew McAvinchey about the importance of using up-to-date data as...1504falsefullhttps://www.spreaker.com/episode/e122-creating-a-family-like-experience-for-your-team-and-clients-roda-marketing--19341874https://api.spreaker.com/episode/19341874Fri, 06 Mar 2020 10:00:16 +0000Inbound Back OfficeIn today's world, customers and employees want more of an experience in working with companies. Matt Roda of RODA Marketing discusses how to create a family-like experience for your clients and team members in a way that fosters loyalty, trust,...1390falsefullhttps://www.spreaker.com/episode/e121-growing-a-business-crowd-siren--19341865https://api.spreaker.com/episode/19341865Fri, 28 Feb 2020 10:00:11 +0000Inbound Back OfficeWondering if there’s a wrong way to grow your business? In this episode, Amy sits down with Crowd Siren’s Lauralie Levy to talk about the right way to ensure your business grows and maintains its success in the long run— even after that initial burst...1778falsefullhttps://www.spreaker.com/episode/e120-lead-nurturing-and-sequence-of-closure-creative-marketing-nerds--19341875https://api.spreaker.com/episode/19341875Fri, 21 Feb 2020 10:00:04 +0000Inbound Back OfficePreparing prospects to make a purchase, also known as lead nurturing, is a vital part of marketing, as is making sure that you’re using the proper sequence of closure. Amy talks with Abel Nunez of Creative Marketing Nerds about lead nurturing and the...1491falsefullhttps://www.spreaker.com/episode/e119-building-an-agency-in-a-small-market-new-pillar-marketing--19341873https://api.spreaker.com/episode/19341873Fri, 14 Feb 2020 10:00:15 +0000Inbound Back OfficeThink you need a big market to build a successful agency? Think again! Today, Amy talks with Chris Kanski of New Pillar Marketing about what it takes to build an agency in a small market, from hiring to building a client base and more!1035falsefullhttps://www.spreaker.com/episode/e118-riches-are-in-the-niches-ninedot--19341868https://api.spreaker.com/episode/19341868Fri, 07 Feb 2020 10:00:20 +0000Inbound Back OfficeWondering how to get people knocking on your door to work with you, increasing your client list and your bottom line? According to Mark Bevington of Ninedot, finding your niche is the answer. Today, Amy talks with Mark about finding riches in the niches!1420falsefullhttps://www.spreaker.com/episode/e117-digital-storytelling-river-avenue-digital--19341867https://api.spreaker.com/episode/19341867Fri, 31 Jan 2020 10:00:11 +0000Inbound Back OfficeStorytelling is the cornerstone of effective marketing— it helps businesses differentiate themselves from their competitors. But what does storytelling look like in the digital age? Today, Amy talks with Josh Irons of River Avenue Digital about what...947falsefullhttps://www.spreaker.com/episode/e116-managing-expectations-fannit--19341866https://api.spreaker.com/episode/19341866Fri, 24 Jan 2020 10:00:19 +0000Inbound Back OfficeClients have expectations of agencies and agencies have expectations of clients. How do you ensure that these expectations line up? Amy talks with Tony Lael of Fannit about what it takes to manage expectations in a way that will ensure a successful...1445falsefullhttps://www.spreaker.com/episode/e115-the-power-of-connection-wise-media--19341869https://api.spreaker.com/episode/19341869Fri, 17 Jan 2020 10:00:10 +0000Inbound Back OfficeTo be successful in any field, connection is key. Whether you’re trying to close a sale or you’re in the midst of negotiations, you’re more likely to achieve your goal if you forge a connection with people. In this week’s episode, Amy talks with...3178falsefullhttps://www.spreaker.com/episode/ep114-golden-toilet-money-roi-online--21201978https://api.spreaker.com/episode/21201978Fri, 10 Jan 2020 10:00:17 +0000Inbound Back OfficeYes, your website is worthy of investment, but how much money should you spend? Today, Amy talks with ROI Online’s Steve Brown about what he calls “golden toilet money”-- aka, money wasted on things business owners think they need but really don’t....1759falsefullhttps://www.spreaker.com/episode/e113-combining-engineering-support-and-digital-services-softwired--19341864https://api.spreaker.com/episode/19341864Fri, 03 Jan 2020 10:00:10 +0000Inbound Back OfficeLike peanut butter and jelly, engineering support and digital services are a perfect pair! Listen in as Amy and Tony Sova of Softwired talk about why it just makes sense to work with a company that can tackle engineering support AND digital services,...1351falsefullhttps://www.spreaker.com/episode/e112-ecommerce-marketing-motif--19341863https://api.spreaker.com/episode/19341863Fri, 27 Dec 2019 10:00:14 +0000Inbound Back OfficeWhether you’re already engaged in ecommerce marketing and you want to optimize your setup or you’re new to the idea of ecommerce marketing, today’s show will be enlightening! Amy talks with Ash Ome (of Motif and Checkoutify) about the differences...1079falsefullhttps://www.spreaker.com/episode/e110-key-takeaways-from-marketing-for-orthodontic-practices-outstanding-agency--19341871https://api.spreaker.com/episode/19341871Fri, 13 Dec 2019 10:00:04 +0000Inbound Back OfficeEvery industry has unique marketing challenges and orthodontics is no exception. Listen as George Grigoryan of Outstanding Agency and Amy discuss the potential pitfalls that are specific to the orthodontic market.2658inbound,marketing,orthodontistfalsefullhttps://www.spreaker.com/episode/e109-creative-partnering-the-growth-engine-company--19341870https://api.spreaker.com/episode/19341870Fri, 06 Dec 2019 10:00:09 +0000Inbound Back OfficeWe all know that partnering with other companies can be good for business. But sometimes it's hard to know exactly how to do that. Listen as Bryan Mattimore of The Growth Engine Company tells us how to get creative when it comes to partnering.1339agency,marketing,partneringfalsefullhttps://www.spreaker.com/episode/e108-how-being-a-college-athlete-can-help-develop-leadership-skills-out-pitch-marketing--18993914https://api.spreaker.com/episode/18993914Fri, 29 Nov 2019 10:00:16 +0000Inbound Back OfficeChris Keesser of Out-Pitch Marketing knew he was a leader on the baseball field, but he quickly determined that the skills he developed pitching in college were applicable to the business world. Today, Chris and Amy discuss the ways that college...1185agency,athlete,marketingfalsefullhttps://www.spreaker.com/episode/e107-public-relations-for-the-digital-universe-aro-marketing--18993862https://api.spreaker.com/episode/18993862Fri, 22 Nov 2019 10:00:14 +0000Inbound Back OfficePublic Relations has changed a lot in the last twenty years. Aro Marketing’s Chuck Robbins has tracked the changes in PR from the days when firms mailed releases to a handful of news outlets. Today, the old methods won’t fly anymore. How do you...1373falsefullhttps://www.spreaker.com/episode/e106-creating-a-social-media-plan-simplifying-social--18993796https://api.spreaker.com/episode/18993796Fri, 15 Nov 2019 10:00:16 +0000Inbound Back OfficeIf you’re overwhelmed by the idea of generating social media content from week to week, let alone creating a social media plan, we’ve got you covered. In this episode, Amy sits down with Stefanie Mullen of Simplifying Social to discuss what it takes...1351falsefullhttps://www.spreaker.com/episode/e105-growing-organically-vision-edge-marketing--18993734https://api.spreaker.com/episode/18993734Fri, 08 Nov 2019 10:00:11 +0000Inbound Back OfficeWondering what it takes to grow organically— or even what it MEANS to grow organically? Listen in as Amy and Laura Patterson from Vision Edge Marketing discuss the steps an organization should take to intentionally engage in organic growth.1265falsefullhttps://www.spreaker.com/episode/e104-10-000-hr-work-vs-10-hr-work-jimmy-newson-consulting--18993702https://api.spreaker.com/episode/18993702Fri, 01 Nov 2019 09:00:19 +0000Inbound Back OfficeAre you spending so much time on time-consuming but low-value tasks that you never manage to do the work that will take you to the next level? Today, Jimmy Newson of Jimmy Newson Consulting joins Amy to talk about reevaluating how you spend your time...1374falsefullhttps://www.spreaker.com/episode/e103-magnet-marketing-go-to-market-pros--18993628https://api.spreaker.com/episode/18993628Fri, 25 Oct 2019 09:00:11 +0000Inbound Back OfficeMagnet marketing? What does that mean? Is it something that your agency should adopt? In this episode, Michael Phelan from Go-to-Market Pros talks with Amy about what the term "magnet marketing" means and how it can revolutionize the way you attract...1365falsefullhttps://www.spreaker.com/episode/e102-a-day-in-the-life-of-a-fractional-cmo-htm-solutions--18993507https://api.spreaker.com/episode/18993507Fri, 18 Oct 2019 09:00:06 +0000Inbound Back Office1399falsefullhttps://www.spreaker.com/episode/e101-tips-and-tools-to-schedule-your-time-more-efficiently-as-a-solopreneur-or-small-business-migman-media--18992945https://api.spreaker.com/episode/18992945Fri, 11 Oct 2019 16:00:14 +0000Inbound Back OfficeDo you get to the end of the day and find that you don't know where the time has gone? You had a lot to accomplish, but how did you actually spend your time? You're not alone. Today, Amy and Michael Bellina from Migman Media discuss tips and tools...1772falsefullhttps://www.spreaker.com/episode/e100-designing-a-company-culture-that-ensures-success-pb-j--18360285https://api.spreaker.com/episode/18360285Fri, 04 Oct 2019 09:00:20 +0000Inbound Back OfficeDo you think your company has a great culture? You may be wrong! Listen as Kyle Dutka and Tom Collver talk about how to create a company culture that ensures success.1444culture,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e99-getting-your-first-sales-creative-boro--18360220https://api.spreaker.com/episode/18360220Fri, 27 Sep 2019 09:00:06 +0000Inbound Back OfficeIf you're just starting your agency, you'll love this episode. Today, Josh Griffin of Creative Boro talks about how to get your first sales.1415inbound,marketing,salesfalsefullhttps://www.spreaker.com/episode/e98-why-writing-isn-t-dead-clariant-creative--18360134https://api.spreaker.com/episode/18360134Fri, 20 Sep 2019 09:00:09 +0000Inbound Back OfficeIn the age of video and podcasting, many believe that writing is dead. But Beth Carter from Clariant Creative is here to tell us why that's just not the case.1471inbound,marketing,writingfalsefullhttps://www.spreaker.com/episode/e97-how-and-why-high-velocity-marketing-agencies-can-and-should-use-devops-meticulosity--18360041https://api.spreaker.com/episode/18360041Fri, 13 Sep 2019 09:00:10 +0000Inbound Back OfficeHave you thought about using Devops in your agency? David Ward of Meticulosity talks about how and why high-velocity marketing agencies can/should use Devops.1643devops,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e96-maintaining-physical-and-mental-health-as-an-agency-owner-uhuru--18359956https://api.spreaker.com/episode/18359956Fri, 06 Sep 2019 09:00:20 +0000Inbound Back OfficeAs an agency owner, health is super important. Today, Peter Lang of Uhuru talks about why and how to maintain your physical and mental health as an agency owner.1549health,inbound,marketing,mental,physicalfalsefullhttps://www.spreaker.com/episode/e95-creating-a-culture-of-leadership-michigan-creative--18359884https://api.spreaker.com/episode/18359884Fri, 30 Aug 2019 09:00:15 +0000Inbound Back OfficeCulture is a buzz word these days but are you working toward creating a specific type of culture? Today, Brian Town from Michigan Creative tells us how to create a culture of leadership.1117culture,inbound,leadership,marketingfalsefullhttps://www.spreaker.com/episode/e94-creative-s-role-is-bigger-than-you-think-noble-digital--18359832https://api.spreaker.com/episode/18359832Fri, 23 Aug 2019 09:00:10 +0000Inbound Back OfficeDo you ever think about the role of Creative in your agency? Allen Martinez from Noble Digital talks about how Creative's role is bigger than you think.1200creative,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e93-aligning-sales-and-marketing-1-bold-step--18359789https://api.spreaker.com/episode/18359789Fri, 16 Aug 2019 09:00:09 +0000Inbound Back OfficeAre your sales and marketing teams aligned? Well, they should be! Listen as Adam Clarke and Jen Jurgens from 1 Bold Step talk about why we need to align the sales and marketing teams.1131inbound,marketing,salesfalsefullhttps://www.spreaker.com/episode/e92-how-to-be-real-to-your-customers-by-being-an-anti-marketing-agency-vested-marketing--18359751https://api.spreaker.com/episode/18359751Fri, 09 Aug 2019 09:00:04 +0000Inbound Back OfficeHave you ever considered being an anti-marketing agency? In this episode, Blain LaFleur of Vested Marketing tells us how and why to do this.1429agency,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e91-6-effective-paid-online-advertising-strategies-ballantine--17946885https://api.spreaker.com/episode/17946885Fri, 02 Aug 2019 09:00:16 +0000Inbound Back OfficeRyan Cote of Ballantine talks about 6 effective paid online advertising strategies. Learn the benefits of each and how to implement them for the best results.1387advertising,agency,inbound,marketing,strategyfalsefullhttps://www.spreaker.com/episode/e90-how-to-go-from-working-in-your-business-to-working-on-your-business-contentbacon--17946869https://api.spreaker.com/episode/17946869Fri, 26 Jul 2019 09:00:09 +0000Inbound Back OfficeDo you feel like you're doing all the work for your clients and no work to build your business? Learn from Wendy Lieber of ContentBacon how to go from working in your business to working on your business.1577agency,business,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e89-using-sales-navigator-with-hubspot-digital-inbound--17946815https://api.spreaker.com/episode/17946815Fri, 19 Jul 2019 09:00:14 +0000Inbound Back OfficeIf you've never used Sales Navigator with HubSpot, you'll want to listen as David Aaronson of Digital Inbound tells us the benefits of using the two tools together and how to implement it.1109agency,hubspot,inbound,marketing,salesfalsefullhttps://www.spreaker.com/episode/e88-video-content-development-mastcom--17946765https://api.spreaker.com/episode/17946765Fri, 12 Jul 2019 09:00:22 +0000Inbound Back OfficeTim Lewis of Mastcom talks about video content development. Learn about how to map content to your audience, what you can expect to pay, and how to put it all together.1229agency,content,inbound,marketing,videofalsefullhttps://www.spreaker.com/episode/e87-putting-your-agency-first-c-clark-consulting--17946717https://api.spreaker.com/episode/17946717Fri, 05 Jul 2019 09:00:18 +0000Inbound Back OfficeListen as Casey Clark from C Clark Consulting tells us why it's important to put your agency first and how to do it.1101agency,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e86-relationship-marketing-now-marketing-group--17916341https://api.spreaker.com/episode/17916341Fri, 28 Jun 2019 09:00:18 +0000Inbound Back OfficeFind out what relationship marketing is and how you can implement it to grow your agency.1153agency,customers,inbound,marketing,relationshipfalsefullhttps://www.spreaker.com/episode/e85-how-they-rebuilt-their-agency-after-embezzlement-campaign-creators--17916310https://api.spreaker.com/episode/17916310Fri, 21 Jun 2019 09:00:17 +0000Inbound Back OfficeIf you've ever had a tragic event occur in your business, this episode is for you. Learn how Bob Afsari of Campaign Creators rebuilt his agency after an employee embezzled money from the company.1283agency,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e84-the-importance-of-really-knowing-your-target-customer-filamnet-communication--17916274https://api.spreaker.com/episode/17916274Fri, 14 Jun 2019 09:00:11 +0000Inbound Back OfficeKelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive...1165agency,communication,customers,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e83-the-power-of-one-on-ones-with-team-members-the-phnx21-creative-agency--17915888https://api.spreaker.com/episode/17915888Fri, 07 Jun 2019 09:00:16 +0000Inbound Back OfficeDo you have one-on-ones with your team members? If not, learn how powerful they can be for your company with Kenny Lange of PHNX21creative agency.1304agency,inbound,marketing,teamfalsefullhttps://www.spreaker.com/episode/e82-overcoming-the-in-house-challenge-your-marketing-people--17915797https://api.spreaker.com/episode/17915797Fri, 31 May 2019 09:00:17 +0000Inbound Back OfficeEvery agency hears it at some point, and sometimes at the worst time - "We're moving our marketing in-house." Learn how you can still win, even when it feels unlikely, and how to build in-house advocates to catapult your agency even further with...1017agency,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e81-bootstrapping-a-startup-dmageli-media--17915674https://api.spreaker.com/episode/17915674Fri, 24 May 2019 09:00:03 +0000Inbound Back OfficeAre you looking to bootstrap your startup? Learn 3 not so secret lessons that Elizabeth Malmquist of Dmageli media learned so you can avoid the pitfalls.1377agency,bootstrap,marketing,startupfalsefullhttps://www.spreaker.com/episode/e80-rethinking-the-agency-model-fennec-marketing-group--17474354https://api.spreaker.com/episode/17474354Fri, 17 May 2019 09:00:20 +0000Inbound Back OfficeFind out how David Dallaire of Fennec Marketing is rethinking the agency model to be more valuable.1130agency,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e79-the-importance-of-getting-the-client-s-perspective-inbound-marketing-shop--17474232https://api.spreaker.com/episode/17474232Fri, 10 May 2019 09:00:19 +0000Inbound Back OfficeListen as Lisa Isbell of Inbound Marketing Shop talks about how important it is to get the clients' perspective.1261clients,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e78-inbound-and-the-holistic-view-of-marketing-htm-solutions--17474113https://api.spreaker.com/episode/17474113Fri, 03 May 2019 09:00:26 +0000Inbound Back OfficeSteve Christian from HTM Solutions talks about "Inbound and the holistic view of marketing" - talking about the dangers of getting lost with point solutions and short term initiatives when you need to consider both breadth and depth in marketing thinking.980inbound,marketingfalsefullhttps://www.spreaker.com/episode/e77-smarketing-sonority-group--17291979https://api.spreaker.com/episode/17291979Fri, 26 Apr 2019 09:00:16 +0000Inbound Back OfficeWhat is Smarketing? How can agencies work with clients to implement Smarketing? Chris Davie of Sonority Group talks about the importance of Smarketing and how to implement it.1310inbound,marketing,smarketingfalsefullhttps://www.spreaker.com/episode/e76-tying-inbound-to-live-events-366-marketing--17291977https://api.spreaker.com/episode/17291977Fri, 19 Apr 2019 09:00:19 +0000Inbound Back OfficeEvents and conferences are big in a lot of industries. But how can we tie them to inbound marketing? Travis Baker of 366 Marketing tells us how.1007events,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e75-the-constant-struggle-of-keeping-clients-happy-when-their-approach-isn-t-the-right-one-pr-with-panache--17291980https://api.spreaker.com/episode/17291980Fri, 12 Apr 2019 09:00:05 +0000Inbound Back OfficeWe've always heard that the customer is always right, but are they are they really? They've hired you to be the expert, so how do you manage them when they come to you with an idea that you know won't work? Jacob Hanson from PR with Panache tells us...1397customers,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e74-using-bots-to-qualify-leads-and-connect-with-prospects-on-your-website-marketing-migrations--17291981https://api.spreaker.com/episode/17291981Fri, 05 Apr 2019 09:00:20 +0000Inbound Back OfficeAre you losing prospects on your website? You don't have to! Kevin Karner of Marketing Migrations tells us how to use bots to connect with prospects on your site and keep their interest.1296ai,bots,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e73-how-to-create-an-email-newsletter-that-people-actually-want-to-read-overthink-group--17291978https://api.spreaker.com/episode/17291978Fri, 29 Mar 2019 09:00:07 +0000Inbound Back OfficeDo you have a newsletter that no one reads? Jeffrey Kranz of Overthink Group joins the podcast today to discuss how to create a newsletter that your audience actually wants to read.1328email,inbound,marketing,newsletterfalsefullhttps://www.spreaker.com/episode/e72-how-company-culture-can-affect-inbound-techniques-yellow-box--16630931https://api.spreaker.com/episode/16630931Fri, 22 Mar 2019 09:00:16 +0000Inbound Back OfficeIn today's episode, Nate Hartman from Yellow Box tells us specific ways that our company cultures will affect our inbound techniques.1372culture,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e71-using-personalized-videos-to-close-deals-noisy-little-monkey--16630930https://api.spreaker.com/episode/16630930Fri, 15 Mar 2019 09:00:15 +0000Inbound Back OfficeIn today's episode, Jon Payne from Nosy Little Monkey talks about how to use personalized videos to close deals. It's a fun episode with very tactical tips.1559inbound,marketing,sales,videofalsefullhttps://www.spreaker.com/episode/e70-using-analytics-to-make-digital-marketing-decisions-hq-digital--16630929https://api.spreaker.com/episode/16630929Fri, 08 Mar 2019 10:00:22 +0000Inbound Back OfficeIn today's episode, Meghan Hultquist from HQ Digital tells us how we can (and why we should) use analytics to better decisions.1282analytics,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e69-attracting-younger-audiences-using-tech-forward-solutions-onefire--16630928https://api.spreaker.com/episode/16630928Fri, 01 Mar 2019 10:00:16 +0000Inbound Back OfficeToday, Amy talks to Jason Parkinson from ONEFIRE who talks about using tech-forward solutions to attract millenials to your brand.1394inbound,marketing,millenials,technologyfalsefullhttps://www.spreaker.com/episode/e68-account-based-marketing-for-better-inbound-results-think-better-marketing--16630927https://api.spreaker.com/episode/16630927Fri, 22 Feb 2019 10:00:23 +0000Inbound Back OfficeIn today's episode, Andrea Steffes-Tuttle from Think Better Marketing talks about how to use account based marketing in order to get better inbound results.1298account-based,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e67-running-a-company-employing-stay-at-home-parents-clearpivot--15764124https://api.spreaker.com/episode/15764124Fri, 15 Feb 2019 10:00:19 +0000Inbound Back OfficeRunning a company is no small thing. It comes with many challenges. And when you run a company that employs stay at home parents, the challenges can compound. Chris Strom of ClearPivot explains how he runs his company employing stay at home parents...1359employees,hiring,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e66-the-impact-of-delivering-on-the-promise-side-of-the-brand-cpi-solutions--15764125https://api.spreaker.com/episode/15764125Fri, 08 Feb 2019 10:00:03 +0000Inbound Back OfficeHave you ever done business with a company that made promises but never delivered on them? It's frustrating to say the least. Today, Chris Dellan of CPI.Solutions tells us how we can always make sure we deliver on our promises to build a stronger brand.1322brand,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e65-how-to-get-ready-for-your-work-week-to-be-more-productive-and-save-time-structure-m--15764126https://api.spreaker.com/episode/15764126Fri, 01 Feb 2019 10:00:16 +0000Inbound Back OfficeIn today's episode, Will Watrous of StructureM tells us how we can have a more effective and productive work week by preparing on Sunday. He shares super tactical tips you can start using today.1554inbound,marketing,productivityfalsefullhttps://www.spreaker.com/episode/e64-creating-compelling-marketing-reports-unincorporated--15764127https://api.spreaker.com/episode/15764127Fri, 25 Jan 2019 10:00:23 +0000Inbound Back OfficeReporting can be overwhelming and sometimes downright boring. Ian Evenstar of Unincorporated tells us how we can create more compelling marketing reports that will increase value and engage your clients.1109inbound,marketing,reportingfalsefullhttps://www.spreaker.com/episode/e63-account-based-marketing-campaigns-bluewing--15764128https://api.spreaker.com/episode/15764128Fri, 18 Jan 2019 10:00:04 +0000Inbound Back OfficeIn this episode, Steve Aguiar of Bluewing talks about what account-based marketing campaigns are and how to implement them.1327inbound,marketingfalsefullhttps://www.spreaker.com/episode/e62-hiring-and-managing-for-success-ascend-inbound-marketing--15764129https://api.spreaker.com/episode/15764129Fri, 11 Jan 2019 10:00:19 +0000Inbound Back OfficeHiring well is hard for most companies. Anne Shenton of Ascend Inbound Marketing gives us some tips on hiring and managing for success.1349hiring,inbound,managing,marketingfalsefullhttps://www.spreaker.com/episode/e61-pick-your-own-adventure-lead-nurturing-beacons-point--15764130https://api.spreaker.com/episode/15764130Fri, 04 Jan 2019 10:00:06 +0000Inbound Back OfficeBrian Serocke of Beacons Point explains what pick your own adventure lead nurturing is, what the benefits are, and how you can implement it in your agency.1334inbound,lead,marketing,nurturingfalsefullhttps://www.spreaker.com/episode/e60-netgiving-instead-of-networking-nextgen-revgen-revenue-consultants--15764131https://api.spreaker.com/episode/15764131Fri, 28 Dec 2018 10:00:11 +0000Inbound Back OfficeYou know what networking is, but Jare Rhue of NextGen RevGen Revenue Consultants tells us why he prefers "netgiving" instead.1357inbound,marketing,networkingfalsefullhttps://www.spreaker.com/episode/e59-helping-clients-create-content-that-converts-11outof11--15764132https://api.spreaker.com/episode/15764132Fri, 21 Dec 2018 10:00:13 +0000Inbound Back OfficeWe all know that content is a huge part of any business' web presence. But it can be hard to create content that actually converts visitors into customers. Angela Pointon of 11outof11 tells us how we can help clients create content that converts.1305content,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e58-how-to-build-your-brand-and-improve-seo-mcbreen-marketing--15764133https://api.spreaker.com/episode/15764133Fri, 14 Dec 2018 10:00:14 +0000Inbound Back OfficeBuilding a brand can be a challenge, but it's very important for every business. Craig McBreen of McBreen Marketing tells us how to build your brand and improve your SEO in the process.1264brand,inbound,marketing,seofalsefullhttps://www.spreaker.com/episode/e56-using-online-assessments-as-lead-generating-machines-bridges-strategies--15764134https://api.spreaker.com/episode/15764134Fri, 07 Dec 2018 10:00:06 +0000Inbound Back OfficeDo you use online assessments on your website? If not, you should! Ashley Quintana of Bridges Strategies shows us how online assessments can be lead generating machines.1351assessments,inbound,leads,marketingfalsefullhttps://www.spreaker.com/episode/e55-persona-research-digital-marketing-direction--15764123https://api.spreaker.com/episode/15764123Fri, 30 Nov 2018 10:00:10 +0000Inbound Back OfficeHow do you do proper persona research that shapes the most effective inbound marketing strategies? Jackie Connors of Digital Marketing Direction tells us how.827inbound,marketing,persona,researchfalsefullhttps://www.spreaker.com/episode/e54-growth-hacking-vs-growth-marketing-growthloop--15764122https://api.spreaker.com/episode/15764122Fri, 23 Nov 2018 10:00:08 +0000Inbound Back OfficeWe've all heard of hacking when it comes to growth. But it's a little different than marketing. Ken Ruff tells us about the difference between growth hacking and growth marketing.1392growth,hack,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e53-how-voice-driven-tech-is-changing-seo-for-businesses-illuminous-marketing--15764121https://api.spreaker.com/episode/15764121Fri, 16 Nov 2018 10:00:05 +0000Inbound Back OfficeVoice-driven technology is impacting marketing every day. One of those impacts is how it's changing SEO for businesses. Gwen Beren of Illuminous Marketing tells us about those changes and how to evolve with them.1429inbound,marketing,seo,technology,voicefalsefullhttps://www.spreaker.com/episode/e52-how-ppc-can-complement-your-inbound-marketing-laveh-marketing--15764120https://api.spreaker.com/episode/15764120Fri, 09 Nov 2018 10:00:12 +0000Inbound Back OfficePPC can be a great way to increase traffic, but it can also complement your inbound marketing strategies. Taline Badrikian of Laveh Inbound Marketing tells us how.1078inbound,marketing,ppc,strategyfalsefullhttps://www.spreaker.com/episode/e51-how-to-compete-with-diy-website-companies-profromgo--15764119https://api.spreaker.com/episode/15764119Fri, 02 Nov 2018 09:00:05 +0000Inbound Back OfficeAgency life is tough enough, but now you're competing with free and very low cost DIY website companies. How do you compete with that? Chris Vendilli of ProFromGo Internet Marketing gives us the answer.1083inbound,marketing,websitefalsefullhttps://www.spreaker.com/episode/e50-the-mature-entrepreneur-extension-marketing--15764118https://api.spreaker.com/episode/15764118Fri, 26 Oct 2018 09:00:22 +0000Inbound Back OfficeBeing an entrepreneur can be challenging. But being a mature entrepreneur presents unique challenges. Listen as Pat Whalen of Extension Marketing discusses how to navigate being a mature entrepreneur.1307entrepreneur,inbound,marketing,maturefalsefullhttps://www.spreaker.com/episode/e49-managing-a-remote-team-impressa-solutions--15764116https://api.spreaker.com/episode/15764116Fri, 19 Oct 2018 09:00:17 +0000Inbound Back OfficeManaging a team is hard. But when that team is remote, it presents different challenges. Julie Ewald of Impressa Solutions explains how best to manage a remote team.1224inbound,marketing,remote,teamfalsefullhttps://www.spreaker.com/episode/e48-using-paid-traffic-to-accelerate-inbound-strategies-12-south-marketing--15764115https://api.spreaker.com/episode/15764115Fri, 12 Oct 2018 09:00:49 +0000Inbound Back OfficeWe all know about paid traffic, but does it really work with inbound strategies? Michel Shoup of 12 South Marketing tells us how paid traffic can accelerate your inbound strategies.1447advertising,inbound,marketing,paid,strategyfalsefullhttps://www.spreaker.com/episode/e47-working-with-a-small-boutique-agency-face-first-creative--15764117https://api.spreaker.com/episode/15764117Fri, 05 Oct 2018 09:00:02 +0000Inbound Back OfficeSmall boutique marketing agencies can deliver a lot of benefits. Rebecca Baldwin of Face First Creative explains what you can gain from working with a boutique agency.805agency,boutique,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e46-the-small-business-marketing-industry-is-broken-redpoint-marketing-consultants--14417158https://api.spreaker.com/episode/14417158Fri, 28 Sep 2018 09:00:05 +0000Inbound Back OfficeDid you know that the small business marketing industry is broken? Kevin Jordan explains and tells us how we can navigate through it.1230business,inbound,marketing,smallfalsefullhttps://www.spreaker.com/episode/e45-is-content-still-king-mawazo-marketing--14417145https://api.spreaker.com/episode/14417145Fri, 21 Sep 2018 09:00:06 +0000Inbound Back OfficeIs content still king? Listen in as Liza Hess-Rodrigues of Mawazo Marketing answers this question and more.1112content,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e44-the-power-of-adding-branding-and-design-to-clients-vandermedia--14417146https://api.spreaker.com/episode/14417146Fri, 14 Sep 2018 09:00:05 +0000Inbound Back OfficeDoes your agency offer branding and/or design? Brooke Patterson of Vandermedia tells us why every agency should!916branding,design,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e43-best-practices-for-filming-video-content-with-a-mobile-phone-producify--14417149https://api.spreaker.com/episode/14417149Fri, 07 Sep 2018 09:00:06 +0000Inbound Back OfficeThink you have to be a professional to incorporate video into your marketing and social media? Joe and Christina Hammond of Producify tell us how to produce quality video using your mobile phone and how to use that video on social media.1484inbound,marketing,media,social,videofalsefullhttps://www.spreaker.com/episode/e42-using-customer-service-as-a-marketing-tool-darlington-marketing--14417147https://api.spreaker.com/episode/14417147Fri, 31 Aug 2018 09:00:06 +0000Inbound Back OfficeDid you know that customer service can be used as a marketing tool? Cyndi Darlington of Darlington Marketing explains how to use customer service to bring your marketing to a whole new level.1447customer,inbound,marketing,servicefalsefullhttps://www.spreaker.com/episode/e41-seo-for-web-design-menadena--14417151https://api.spreaker.com/episode/14417151Fri, 24 Aug 2018 09:00:06 +0000Inbound Back OfficeWe all know about using SEO in our content marketing, but did you know you can (and should) incorporate SEO into your website design? Ben Robertson of Menadena gives us the details of using SEO in yoru website design.1742design,inbound,marketing,seo,websitefalsefullhttps://www.spreaker.com/episode/e40-video-marketing-katapult-marketing--14417148https://api.spreaker.com/episode/14417148Fri, 17 Aug 2018 09:00:04 +0000Inbound Back OfficeWe have all heard that video is is the way to go these days, but how do we execute it properly? Antoine Dupont of Katapult Marketing tells us the best way to incorporate video into our marketing endeavours.1992inbound,marketing,videofalsefullhttps://www.spreaker.com/episode/e39-the-inbound-marketing-gameplan-doinbound--14417150https://api.spreaker.com/episode/14417150Fri, 10 Aug 2018 09:00:06 +0000Inbound Back OfficeDo you use the Inbound Marketing Gameplan? Gray Mackenzie of DoInbound explains what the Inbound Marketing Gameplan is and how to incorporate it into your own agency.1417gameplan,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e38-hiring-impact--14417152https://api.spreaker.com/episode/14417152Fri, 03 Aug 2018 09:00:05 +0000Inbound Back OfficeHiring the right people can be one of the toughest parts of running an agency. Bob Ruffolo of IMPACT explains his hiring process and tactical tips we can all implement today to make hiring a positive experience.1459employees,hiring,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e37-drawing-the-line-between-insourcing-and-outsourcing-complete-payroll--14417153https://api.spreaker.com/episode/14417153Fri, 27 Jul 2018 09:10:06 +0000Inbound Back OfficeTo outsource or not to outsource, that is the question. CJ Maurer of Complete Payroll gives us the pros and cons to insourcing and outsourcing and when it's appropriate to do both.1550inbound,insourcing,marketing,outsourcingfalsefullhttps://www.spreaker.com/episode/e36-do-you-focus-on-output-or-outcome-leading-results--14417154https://api.spreaker.com/episode/14417154Fri, 20 Jul 2018 09:10:06 +0000Inbound Back OfficeDo you focus on output or outcome? Dan Kraus of Leading Results tells us when it's appropriate to focus on output and when you should be focusing on outcome and which is best for your clients.1242inbound,marketing,outcome,outputfalsefullhttps://www.spreaker.com/episode/e35-the-power-of-delegation-octave-media--14417155https://api.spreaker.com/episode/14417155Fri, 13 Jul 2018 09:10:05 +0000Inbound Back OfficeAre you overloaded with work and don't know how you'll get it all done? Listen as Matt Jacoby of Octave Media talks about the power of delegating some of your work and how to effectively do it.1112delegation,inbound,marketing,outsourcingfalsefullhttps://www.spreaker.com/episode/e34-persona-research-digital-marketing-direction--14417156https://api.spreaker.com/episode/14417156Fri, 06 Jul 2018 09:05:04 +0000Inbound Back OfficeHow do you do persona research? According to Jackie Connors of Digital Marketing Direction there's a better way to do it. Find out how to effectively research personas for the most impact.827inbound,marketing,persona,researchfalsefullhttps://www.spreaker.com/episode/e33-b2b-email-marketing-best-practices-cc-marketing-and-communications--14417157https://api.spreaker.com/episode/14417157Fri, 29 Jun 2018 09:00:06 +0000Inbound Back OfficeB2B email marketing is crucial for agencies. Cathy Cain-Blank of CC Marketing and Communications tells us the best way to execute B2B email marketing campaigns.1534b2b,email,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e32-seo-best-practices-nashville-marketing-systems--14417160https://api.spreaker.com/episode/14417160Fri, 22 Jun 2018 09:00:05 +0000Inbound Back OfficeWe all know we need to implement SEO, but do you know the best way? Dean Heasley of Nashville Marketing Systems gives us the best practices to follow when it comes to SEO.1392inbound,marketing,seofalsefullhttps://www.spreaker.com/episode/e31-how-to-combine-a-marketing-strategy-with-a-marketing-story-to-increase-customers-red-star-marketing--14417159https://api.spreaker.com/episode/14417159Fri, 15 Jun 2018 09:00:05 +0000Inbound Back OfficeDo you use storytelling in your marketing strategies? Shawn Russell of Red Star Marketing says we definitely should and tells us how to implement stories into our marketing strategies for the strongest impact.872inbound,marketing,storytellingfalsefullhttps://www.spreaker.com/episode/e30-what-i-learned-from-doing-172-episodes-of-the-hubcast-impulse-creative--14966081https://api.spreaker.com/episode/14966081Fri, 08 Jun 2018 09:00:06 +0000Inbound Back OfficeIf you've been thinking of starting a podcast or are already podcasting, you won't want to miss George B Thomas dropping podcast wisdom bombs!1676hubspot,inbound,marketing,podcastfalsefullhttps://www.spreaker.com/episode/e29-specializing-in-a-category-fertility-bridge--14097430https://api.spreaker.com/episode/14097430Fri, 01 Jun 2018 09:00:05 +0000Inbound Back OfficeDoes your agency specialize? Griffin Jones of Fertility Bridge explains how specializing can take your business to the next level.1154inbound,marketingfalsefullhttps://www.spreaker.com/episode/e28-content-marketing-for-enterprises-mariposa-interactive--14034588https://api.spreaker.com/episode/14034588Fri, 25 May 2018 09:00:05 +0000Inbound Back OfficeIf you ever wondered what content marketing looks like at the enterprise level, listen up! Robyn Tippins of Mariposa Interactive gives us the lowdown on working with enterprise companies on their content marketing.1184content,enterprise,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e27-outside-collaboration-grapevine-marketing--14034326https://api.spreaker.com/episode/14034326Fri, 18 May 2018 09:00:05 +0000Inbound Back OfficeWe would all like to think that we're good at everything, right? But let's face it. There are other people who are better equipped to do some things. That's where outside collaboration comes in. Melissa Albano-Davis of Grapevine Marketing talks about...938collaboration,inbound,marketing,outsourcefalsefullhttps://www.spreaker.com/episode/e26-growth-driven-design-caitlin-sellers-agency--14034331https://api.spreaker.com/episode/14034331Fri, 11 May 2018 09:00:05 +0000Inbound Back OfficeDo you know what Growth Driven Design is? Caitlin Sellers of Caitlin Sellers Agency tells us why Growth Driven Design is a much better option than traditional website design and why you should start offering it to your clients.903design,growth,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e25-the-power-of-storytelling-in-video-marketing-mustincrease-media--14034330https://api.spreaker.com/episode/14034330Fri, 04 May 2018 09:00:05 +0000Inbound Back OfficeWe've all heard that storytelling is a good thing, but do you know why? Luke Clayton of MustIncrease Media gives us the story on storytelling.1420inbound,marketing,storytelling,videofalsefullhttps://www.spreaker.com/episode/e24-hubspot-certifications-tribute-media--14034327https://api.spreaker.com/episode/14034327Fri, 27 Apr 2018 09:00:04 +0000Inbound Back OfficeIf you're a HubSpot agency, you know about the many certifications HubSpot offers. Are they worth your time? Do you need all of them? Corey Smith of Tribute Media walks us through which certifications you may need for your role.1242certifications,hubspot,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e23-how-agencies-can-document-their-processes-doinbound--14034329https://api.spreaker.com/episode/14034329Fri, 20 Apr 2018 09:00:05 +0000Inbound Back OfficeDo you have your processes well documented? You should! Andrew Dymski of DoInbound talks about why and how you should document your processes.1324document,marketing,processfalsefullhttps://www.spreaker.com/episode/e22-growing-an-agency-from-1-7-people-invoq-marketing--14034328https://api.spreaker.com/episode/14034328Fri, 13 Apr 2018 09:00:05 +0000Inbound Back OfficeAre you ready to grow your one-person agency? Jon Martin of Invoq Marketing walks us through how to do that without killing yourself.1170agency,growth,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e21-niching-your-niche-kbk-communications--13888206https://api.spreaker.com/episode/13888206Fri, 06 Apr 2018 09:00:05 +0000Inbound Back OfficeAre you specialized enough? Are you willing to take on ANY client, regardless of their industry? This may be a bad move. Jan Beery of KBK Communications tells us why we should be super specializing our marketing agencies.979business,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e20-business-sustainability-yodelpop--13888207https://api.spreaker.com/episode/13888207Fri, 30 Mar 2018 09:00:05 +0000Inbound Back OfficeDoes your business have what it takes to last long-term? Camille Winer of Yodelpop talks about what businesses need to do to sustain in today's world.1796business,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e19-strategic-goal-setting-to-drive-an-engagement-curio-haus--13689662https://api.spreaker.com/episode/13689662Fri, 23 Mar 2018 09:00:05 +0000Inbound Back OfficeWhy do you need to be strategic in setting goals for inbound marketing engagements? Sonia Dumas with Curio Haus talks about why this is important and how to do it.1234goals,inbound,marketing,strategyfalsefullhttps://www.spreaker.com/episode/e18-inbound-sales-the-sales-lion--13685445https://api.spreaker.com/episode/13685445Fri, 16 Mar 2018 09:00:05 +0000Inbound Back OfficeIf your agency does inbound marketing, it's crucial that you get your sales team on board. Marcus Sheridan of The Sales Lion talks about why that's important and how to do it.1438inbound,marketing,salesfalsefullhttps://www.spreaker.com/episode/e17-podcasting-to-build-your-brand-duct-tape-marketing--13645161https://api.spreaker.com/episode/13645161Fri, 09 Mar 2018 10:00:05 +0000Inbound Back OfficeCan podcasting build your brand? THE John Jantsch of Duct Tape Marketing talks about how to build a brand with podcasting and how easy it is to get started with podcasting.1276inbound,marketing,podcastingfalsefullhttps://www.spreaker.com/episode/e16-customer-experience-rawitz-marketing--13645162https://api.spreaker.com/episode/13645162Fri, 02 Mar 2018 10:00:05 +0000Inbound Back OfficeAre you irreplaceable to your clients? Leon Rawitz or Rawitz Marketing talks about the importance of giving your customers an exceptional customer experience.1372customers,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e15-website-copy-the-inbound-guide--13583931https://api.spreaker.com/episode/13583931Fri, 23 Feb 2018 10:00:05 +0000Inbound Back OfficeHow much thought do you put into your website copy? Chris MacLeod of The Inbound Guide explains how to create website copy that speaks to your clients.1188copy,inbound,marketing,websitefalsefullhttps://www.spreaker.com/episode/e14-agile-for-marketing-agencies-kula-partners--13583871https://api.spreaker.com/episode/13583871Fri, 16 Feb 2018 10:00:05 +0000Inbound Back OfficeThink agile is just for software development? Think again! Agile is becoming a popular way for marketing agencies to plan and deliver websites as well as marketing materials. Jeff White of Kula Partners talks about how agile can help your marketing...1514agile,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e13-development-in-marketing-agencies-meticulosity--13583806https://api.spreaker.com/episode/13583806Fri, 09 Feb 2018 10:00:05 +0000Inbound Back OfficeIs your marketing agency strong in development or is it just an afterthought? Dave Ward of Meticulosity talks about the importance of having a strong development presence on your marketing team.1204development,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e12-creating-a-solid-onboarding-process-foxtail-marketing--13583779https://api.spreaker.com/episode/13583779Fri, 02 Feb 2018 10:00:05 +0000Inbound Back OfficeDo you have a well-defined client onboarding process? Darren Faber of Foxtail Marketing tells us why (and how) we should make client onboarding a priority.1334inbound,marketing,onboardingfalsefullhttps://www.spreaker.com/episode/e11-local-seo-fortune-marketing--13583751https://api.spreaker.com/episode/13583751Fri, 26 Jan 2018 10:00:05 +0000Inbound Back OfficeWhat makes local SEO different than regular SEO? How can you make your local SEO better? Mark Fortune of Fortune Marketing talks about how to up your local SEO game.1242inbound,local,marketing,seofalsefullhttps://www.spreaker.com/episode/e10-rankbrain-and-how-it-has-changed-search-for-2017-and-2018-modgility--13523943https://api.spreaker.com/episode/13523943Fri, 19 Jan 2018 10:00:05 +0000Inbound Back OfficeDo you know about the recent changes for search? Keith Gutierrez of Modgility talks to us about how RankBrain has changed search for 2018.1148inbound,marketing,rankbrain,searchfalsefullhttps://www.spreaker.com/episode/e9-content-production-smarklabs--13523888https://api.spreaker.com/episode/13523888Fri, 12 Jan 2018 10:00:05 +0000Inbound Back OfficeDo you have a content production plan? You should! Brendan Flanigan of SmarkLabs gives us tons of great information and tactical tips for implementing high quality content production.1008content,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e8-content-marketing-hacks-little-bird-marketing--13523829https://api.spreaker.com/episode/13523829Fri, 05 Jan 2018 10:00:05 +0000Inbound Back OfficeWe all know content marketing is a huge part of the overall inbound marketing plan. Priscilla McKinney of Little Bird Marketing gives us several content marketing hacks to make the most of your clients' content marketing plans.1628content,inbound,marketingfalsefullhttps://www.spreaker.com/episode/e7-transparency-in-work-with-clients-human-marketing--13513428https://api.spreaker.com/episode/13513428Fri, 29 Dec 2017 10:00:05 +0000Inbound Back OfficeDo you show your clients how every minute is spent on their projects? Joel Brda of Human Marketing does and in this episode he shares why this is so important and how to begin doing this with your own clients.1090marketing,transparencyfalsefullhttps://www.spreaker.com/episode/e6-implementing-strategy-before-tactics-dott-digital-marketing--13513370https://api.spreaker.com/episode/13513370Fri, 22 Dec 2017 10:00:05 +0000Inbound Back OfficeWe all get excited when we hear marketing tactics and want to dive right in and do them all. Not so fast! Dennis B. Ottey of Dott Digital Marketing discusses why this is not a good idea and why implementing a real strategy first is the best practice.1536marketing,strategyfalsefullhttps://www.spreaker.com/episode/e5-how-to-set-up-and-configure-hubspot-for-maximum-effectiveness-ashleyidesign--13513125https://api.spreaker.com/episode/13513125Fri, 15 Dec 2017 10:00:03 +0000Inbound Back OfficeIf you're a HubSpot user, you will get a lot out of this episode where Ashley Hill of ashleyidesign (former employee of HubSpot), talks about best practices for configuring HubSpot for maximum optimization and effectiveness.1044hubspot,marketingfalsefullhttps://www.spreaker.com/episode/e4-creating-an-amazing-company-culture-mojo-media--13513066https://api.spreaker.com/episode/13513066Fri, 08 Dec 2017 10:00:04 +0000Inbound Back OfficeHow's your company culture? Does your company's culture reflect your values? Listen as Nikole Rose from Mojo Media talks about why companies should focus on actively creating culture and how to do that.1656culture,marketingfalsefullhttps://www.spreaker.com/episode/e3-the-power-of-podcasting-to-grow-your-business-radetich-marketing-media--13513023https://api.spreaker.com/episode/13513023Fri, 01 Dec 2017 10:00:00 +0000Inbound Back OfficeShould YOU start a podcast? Will a podcast help to grow your business? Nina Radetich of Radetich Marketing talks about how everyone should start a podcast and how you can start one today.1542marketing,podcastfalsefullhttps://www.spreaker.com/episode/e2-marketing-for-non-profits-yodelpop--13512909https://api.spreaker.com/episode/13512909Fri, 24 Nov 2017 10:00:00 +0000Inbound Back OfficeDo nonprofit organizations require different marketing tactics? Jackie Lalley from Yodelpop weighs in.1926marketing,nonprofitfalsefullhttps://www.spreaker.com/episode/e1-the-neglect-of-digital-content-clever-dogs-media--13314183https://api.spreaker.com/episode/13314183Fri, 17 Nov 2017 10:00:00 +0000Inbound Back OfficeAre you neglecting your digital content? Jeff Owen and Sean Miller of Clever Dogs Media talk about the dangers of not focusing on digital content.2088content,marketingfalsefull