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<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>The Customer's Couch</title><link>https://www.spreaker.com/show/the-customers-couch</link><description><![CDATA[The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research techniques, customer/consumer psychology, and measurement best practices.]]></description><atom:link href="https://www.spreaker.com/show/2678220/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Business</category><copyright>Copyright Rashard Spiller</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg</url><title>The Customer's Couch</title><link>https://www.spreaker.com/show/the-customers-couch</link></image><lastBuildDate>Sat, 18 Jul 2020 04:01:36 +0000</lastBuildDate><itunes:author>Rashard Spiller</itunes:author><itunes:owner><itunes:name>Rashard Spiller</itunes:name><itunes:email>feeds@spreaker.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><itunes:subtitle>The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research...</itunes:subtitle><itunes:summary><![CDATA[The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research techniques, customer/consumer psychology, and measurement best practices.]]></itunes:summary><itunes:category text="Business"/><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><googleplay:author>Rashard Spiller</googleplay:author><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><googleplay:email>feeds@spreaker.com</googleplay:email><googleplay:description>The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research techniques, customer/consumer psychology, and measurement best practices.</googleplay:description><googleplay:category text="Business"/><googleplay:explicit>No</googleplay:explicit><item><title>Episode 5: Mere Measurement Effect</title><link>https://www.spreaker.com/user/10082247/podcast-5-mere-measurement-effect</link><guid isPermaLink="false">https://api.spreaker.com/episode/13132731</guid><pubDate>Thu, 26 Oct 2017 13:17:41 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/13132731/podcast_5_mere_measurement_effect.mp3" length="15734617" type="audio/mpeg"/><itunes:author>Rashard Spiller</itunes:author><itunes:duration>656</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Rashard Spiller</googleplay:author><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Episode 4: The Gift and Curse of Confirmation Bias</title><link>https://www.spreaker.com/user/10082247/podcast-4-confirmationbias</link><guid isPermaLink="false">https://api.spreaker.com/episode/12834070</guid><pubDate>Tue, 19 Sep 2017 01:27:45 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/12834070/podcast_4_curse_of_confirmation_bias.mp3" length="13795037" type="audio/mpeg"/><itunes:author>Rashard Spiller</itunes:author><itunes:duration>828</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Rashard Spiller</googleplay:author><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Episode 3: Role Theory and User Personas Part 2</title><link>https://www.spreaker.com/user/10082247/03-episode-3-role-theory-and-user-person</link><description><![CDATA[In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/12793141</guid><pubDate>Wed, 13 Sep 2017 19:08:55 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/12793141/03_episode_3_role_theory_and_user_personas_part_2.mp3" length="10751922" type="audio/mpeg"/><itunes:author>Rashard Spiller</itunes:author><itunes:subtitle>In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.</itunes:subtitle><itunes:summary><![CDATA[In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.]]></itunes:summary><itunes:duration>675</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Rashard Spiller</googleplay:author><googleplay:description>In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Episode 2: Qualitative Research - Projective Techniques</title><link>https://www.spreaker.com/user/10082247/02-episode-2-qualitative-research-projec</link><description><![CDATA[In this episode, I review project techniques in qualitative research.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/12793140</guid><pubDate>Wed, 13 Sep 2017 19:08:10 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/12793140/02_episode_2_qualitative_research_projective_techniques.mp3" length="8314458" type="audio/mpeg"/><itunes:author>Rashard Spiller</itunes:author><itunes:subtitle>In this episode, I review project techniques in qualitative research.</itunes:subtitle><itunes:summary><![CDATA[In this episode, I review project techniques in qualitative research.]]></itunes:summary><itunes:duration>568</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Rashard Spiller</googleplay:author><googleplay:description>In this episode, I review project techniques in qualitative research.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Episode 1: Understanding the Problem</title><link>https://www.spreaker.com/user/10082247/01-episode-1-understanding-the-problem</link><description><![CDATA[In this episode I discuss three techniques that you can use to get to the essence of any business problem.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/12792802</guid><pubDate>Wed, 13 Sep 2017 18:22:03 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/12792802/01_episode_1_understanding_the_problem.mp3" length="10434015" type="audio/mpeg"/><itunes:author>Rashard Spiller</itunes:author><itunes:subtitle>In this episode I discuss three techniques that you can use to get to the essence of any business problem.</itunes:subtitle><itunes:summary><![CDATA[In this episode I discuss three techniques that you can use to get to the essence of any business problem.]]></itunes:summary><itunes:duration>626</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Rashard Spiller</googleplay:author><googleplay:description>In this episode I discuss three techniques that you can use to get to the essence of any business problem.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/acf31244b8f3602a66aa44dc8cac9693.jpg"/><googleplay:explicit>No</googleplay:explicit></item></channel></rss>
