https://www.spreaker.com/podcast/lion-s-share-marketing-podcast--2662556enBusinessCopyright Fidelitas Developmenthttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/93735a5efba7317d151a457b1aed8da3.jpghttps://www.spreaker.com/podcast/lion-s-share-marketing-podcast--2662556Tue, 30 Apr 2024 23:32:38 +0000Fidelitas DevelopmentFidelitas Developmentfeeds@spreaker.comDiscover how brands are creating marketing wins and moving the needle with their marketing strategies.falsed3b163a0-a7a1-508f-93fd-8c94946ac0eaepisodichttps://www.spreaker.com/episode/starting-a-candy-company-from-scratch-ep-127--519460836e5d924f-ec78-4e37-9af9-805f12671822Fri, 18 Nov 2022 20:32:00 +0000Fidelitas DevelopmentStarting A Candy Company From Scratch  In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares...2709marketing,yumycandyfalse1127fullhttps://www.spreaker.com/episode/q4-marketing-deep-dive-ep-126--51790508https://www.fidelitas.co]]>25c0ffc7-474b-474c-b6fa-77f343a21a72Fri, 04 Nov 2022 21:25:00 +0000Fidelitas DevelopmentQ4 Marketing Deep Dive In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about what this tool will provide marketing...https://www.fidelitas.co]]>2110marketing,q4 marketingfalse1126fullhttps://www.spreaker.com/episode/explosive-retention-marketing-strategies-ep-125--51478952www.tylersickmeyer.com  Need Marketing Help?  www.Fidelitas.co Music Intro Music – Colony House – Buy “2:20” on iTunes  Outro Music – Skillet – Buy “Lions” on iTunes]]>0af55b3b-c7c5-43d9-bbd1-274f3876dd6eWed, 05 Oct 2022 16:43:00 +0000Fidelitas DevelopmentExplosive Retention Marketing Strategies   In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the...www.tylersickmeyer.com  Need Marketing Help?  www.Fidelitas.co Music Intro Music – Colony House – Buy “2:20” on iTunes  Outro Music – Skillet – Buy “Lions” on iTunes]]>2046email,email list,email marketingfalsefullhttps://www.spreaker.com/episode/taking-a-beverage-brand-from-0-to-1-ep-124--51349707www.tylersickmeyer.com  Need Marketing Help?  www.Fidelitas.co Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1358a5a8-429b-425c-801d-9e73dbc0b41aThu, 22 Sep 2022 20:23:35 +0000Fidelitas DevelopmentIn Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition's massive benefits to creatives and forecast what the coming years will hold for Figma....www.tylersickmeyer.com  Need Marketing Help?  www.Fidelitas.co Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2767ecommerce hacks,marketingfalsefullhttps://www.spreaker.com/episode/strategies-for-post-pandemic-performance-marketing--51262614984f2b35-6592-47e5-9d09-ef9e9866ebd2Wed, 14 Sep 2022 18:49:20 +0000Fidelitas DevelopmentStrategies for Post-Pandemic Performance Marketing In Episode 123 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s launch of Performance Max (PMax), which will go into effect this September. They explain how PMax rolls multiple...1970performance marketingfalsefullhttps://www.spreaker.com/episode/marketing-agency-red-flags-with-john-doherty-ep-122--498808469b7ae6e7-7bec-4b9d-8618-3aa0965cf7c5Fri, 20 May 2022 18:23:13 +0000Fidelitas DevelopmentMarketing Agency Red Flags with John Doherty In Episode 122 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the upcoming addition of a cheaper, ad-supported Disney Plus subscription tier. Listen as Tyler and Jon weigh the potential pros...2894marketing,red flagfalsefullhttps://www.spreaker.com/episode/strengthening-community-fan-loyalty-through-tbl--49508964d83f0f58-bf26-480c-a01c-ccc439a6d55cThu, 21 Apr 2022 19:48:09 +0000Fidelitas DevelopmentStrengthening Community & Fan Loyalty Through TBL with David Magley   In Episode 121 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Fidelitas’ purchase of the San Diego Sharks. Listen as Tyler and Jon explain the design overhaul, from a...2497basketball,marketing,tblfalsefullhttps://www.spreaker.com/episode/maintaining-effective-operations-with-joshua-johnston-ep-120--48004144www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>c04307d3-bf6a-4cfd-9473-369e23cf7ef0Mon, 20 Dec 2021 22:40:26 +0000Fidelitas DevelopmentMaintaining Effective Operations with Joshua Johnston Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image.  Tyler is joined by...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2346falsefullhttps://www.spreaker.com/episode/a-b-testing-the-value-of-split-testing-your-landing-pages-ep-119--47876133www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>9ab526a4-801f-4991-be1f-e206e1f75bbcSat, 11 Dec 2021 00:55:35 +0000Fidelitas DevelopmentA/B Testing: The Value of Split Testing Your Landing Pages In Episode 119 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the exciting prospects of Bing’s upcoming new features. Then, stay tuned to hear Tyler talk with Zach Rego, the VP...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1648ab,landing,marketing,pages,testingfalsefullhttps://www.spreaker.com/episode/tune-into-your-turbulence-with-monique-maley-president-of-articulate-persuasion-ep-118--47707971www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>22cd597a-822e-412f-b42b-0e25339b371dMon, 29 Nov 2021 17:59:03 +0000Fidelitas DevelopmentTune into your Turbulence with Monique Maley, President of Articulate Persuasion   In Episode 118 of the Lion’s Share Marketing Podcast, Tyler and Jon break down NBC’s new partnership with Yahoo for CTV ads. Tyler and Jon discuss the benefits of...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>2030marketingfalsefullhttps://www.spreaker.com/episode/optimizing-the-customer-experience-ep-117--46223299www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>be6a7126-4cca-47d2-a7cb-4935be54ffebTue, 24 Aug 2021 21:06:20 +0000Fidelitas DevelopmentOptimizing The Customer Experience with ProximoCX's Michael McMillan   In Episode 117 of the Lion’s Share Marketing Podcast, Tyler and Jon introduce and discuss Google’s new three-strike ad policy and its potential effects on the marketing space. In...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>2407businessprocessoutsourcing,marketing,podcastfalsefullhttps://www.spreaker.com/episode/adaptive-marketing-tourism-post-pandemic-ep-116--45455514www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>909da2f5-c25e-40f0-9eaa-1fbee1ed1a85Sat, 26 Jun 2021 06:00:00 +0000Fidelitas DevelopmentAdaptive Marketing: Tourism Post Pandemic   In Episode 116 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the email marketing changes coming with the upcoming Apple IOS 15 update. In addition, they talk about the potential changes that...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>1893brian,comiccon,hilemon,marketingfalsefullhttps://www.spreaker.com/episode/utilizing-underrated-marketing-channels-ep-115--45139434www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>d15f8e39-fa0b-4bb1-84e4-661f7e5de6dbWed, 02 Jun 2021 17:35:42 +0000Fidelitas DevelopmentUtilizing Underrated Marketing Channels w/ Rand Fishkin   In Episode 115 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the unexpected resurgence of Sirius XM. Stay tuned to hear Tyler talk shop with Rand Fishkin, the CEO and founder of...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3597channels,fishkin,marketing,randfalsefullhttps://www.spreaker.com/episode/consumer-marketing-tips-in-the-cannabis-industry-ep-114--44765548www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>fa9de9ed-e897-4086-9793-523cec9ce3d8Wed, 12 May 2021 06:00:00 +0000Fidelitas DevelopmentConsumer Marketing Tips in the Cannabis Industry - EP 114   In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Twitter may offer a subscription in the near future. Twitter recently acquired Scroll, a...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1669falsefullhttps://www.spreaker.com/episode/the-rise-of-purinstinct-with-dominique-soucy-ep-113--44403150www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>4f721701-245d-4302-9d95-600b5b492789Tue, 20 Apr 2021 07:00:00 +0000Fidelitas DevelopmentThe Rise of PürInstinct with Dominique Soucy   In Episode 113 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Amazon has surpassed 10% of the US digital ad space market share. The pair examine the importance of paid Amazon...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2475rinstinctfalsefullhttps://www.spreaker.com/episode/lucrative-ecommerce-ventures-with-ben-knegendorf--44051323www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>a186d6ae-3e0f-410f-bdad-4a669bd869cdThu, 25 Mar 2021 17:19:47 +0000Fidelitas DevelopmentLucrative eCommerce Ventures with Ben Knegendorf In Episode 112 of the Lion’s Share Marketing Podcast, Tyler and Jon break down brands diving into the new world of Non-Fungible Tokens (NFTs). NFTs are tokens that represent a unique digital item,...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2816ecommerce,lions,marketing,nft,podcast,sharefalsefullhttps://www.spreaker.com/episode/evolving-into-a-global-brand-with-shiri-hellmann-ep-111--43950337www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>ffc402c8-d265-48a5-9613-c87e7219d66eThu, 18 Mar 2021 16:09:55 +0000Fidelitas DevelopmentEvolving Into A Global Brand with Shiri Hellmann In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2294bronto,globalbrand,hellmann,marketing,shiri,strategyfalsefullhttps://www.spreaker.com/episode/bridging-the-gap-between-native-mobile-apps-and-the-web-ep-110--43822733www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>6eea7c21-1a68-4215-adc3-8541668be8f2Wed, 10 Mar 2021 08:00:00 +0000Fidelitas DevelopmentBridging the Gap Between Native Mobile Apps and The Web In Episode 110 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Google’s commitment to removing third-party cookies. While the moves do limit cookies, it merely ensures that Google is...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3636apps,fidelitas,mobile,pwafalsefullhttps://www.spreaker.com/episode/revolutionizing-brand-growth-with-ai-technology-from-vizit-ep-109--43547956www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>a3356b30-b965-40c9-ba56-c165a53a70abFri, 19 Feb 2021 17:26:27 +0000Fidelitas DevelopmentRevolutionizing Brand Growth with AI Technology from Vizit In episode 109 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the hits and misses of this year's Super Bowl ads. While Tyler and Jon praised Bud Light’s seltzer ad and Uber Eats’...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2823ai,artificial,brandgrowth,intelligence,jehan,marketing,superbowl,vizitfalsefullhttps://www.spreaker.com/episode/amazon-business-strategy-insights-with-isaac-kuhlman-ep-108--43380238www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>b3d1698c-6c4e-43d9-a117-bc23063858f9Wed, 10 Feb 2021 08:00:00 +0000Fidelitas DevelopmentAmazon Business Strategy Insights with Isaac Kuhlman - EP 108 In Episode 108 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news on Robinhood's brand crisis and how they have been taking a huge beating. In short: Robinhood...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2350amazon,businessstrategies,insights,marketingfalsefullhttps://www.spreaker.com/episode/grooming-your-brand-for-ecommerce-success-with-scotch-porter-s-calvin-quallis-ep-107--43140825www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>b2d7c9cd-1d5f-4983-87d9-c73f66344fc8Wed, 27 Jan 2021 08:00:00 +0000Fidelitas DevelopmentGrooming Your Brand for eCommerce Success with Scotch Porter's Calvin Quallis - EP 107 In Episode 107 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the dispute between Australian Parliament and Google over a recent bill that would...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1879australia,calvin,ecommerce,google,marketing,porter,quallis,scotchfalsefullhttps://www.spreaker.com/episode/effective-retail-marketing-strategies-to-adopt-with-black-diamond-equipment-ep-106--43023300www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>d034b9d3-629e-4cc9-9eae-a63e491737faWed, 20 Jan 2021 08:00:00 +0000Fidelitas DevelopmentEffective Retail Marketing Strategies to Adopt with Black Diamond Equipment In Episode 106 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the start to 2021 and the recent decision from social media channels to ban Donald Trump from their...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2279black,diamond,donald,marketing,retail,trumpfalsefullhttps://www.spreaker.com/episode/ep-105-the-pulse-of-the-ad-industry-with-american-advertising-federation-president-steve-pacheco--42895914www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>bab00867-e946-4337-a3d6-4bb0df55cbeeTue, 12 Jan 2021 08:00:00 +0000Fidelitas DevelopmentEP 105: The Pulse of the Ad Industry with American Advertising Federation President Steve Pacheco In Episode 105 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss disagreements between tech leaders Facebook and Apple regarding Apple’s new...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3663advertising,americanadvertisingfederation,facebookfalsefullhttps://www.spreaker.com/episode/ep-104-igniting-your-marketing-strategy-with-duraflame-s-daniel-moznett--42637480info@fidelitasdevelopment.com with any sponsorship proposals! 🥃 + 🦁 = 😎  Timestamps 00:00- Intro 01:11- Marketing Predictions for 2021 12:31- (Happy Hour With) Featured Guest: Daniel Moznett 14:20 - Duraflame Firelogs' Marketing Strategy  17:29 - Listening to Millennials, Honing in on Your Core Customers' Personas 19:23- Most Important Customer Acquisition Channel  21:50- Measuring Success Of Marketing Campaigns With Retail Partners 23:04 - What Role Does Retention Marketing Play In A Retail-Oriented Strategy?  25:22- Getting a Product Onto Retail Shelves 30:02- How To Stay Top Of Mind With Consumers Regardless of Season 36:07 - Duraflame’s Biggest Challenges  39:07- Budget Cycles 40:38 -Outro Featured Guests | Daniel Moznett LinkedIn What's In the News  Marketing Predictions For 2021  Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>d7af27ea-fbc6-4033-b19b-0e02fe22a8c2Wed, 23 Dec 2020 20:30:51 +0000Fidelitas DevelopmentEP 104: Igniting Your Marketing Strategy with Duraflame's Daniel Moznett In episode 104 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss their marketing predictions for 2021. The pandemic has inevitably dominated 2020, shaping eCommerce...info@fidelitasdevelopment.com with any sponsorship proposals! 🥃 + 🦁 = 😎  Timestamps 00:00- Intro 01:11- Marketing Predictions for 2021 12:31- (Happy Hour With) Featured Guest: Daniel Moznett 14:20 - Duraflame Firelogs' Marketing Strategy  17:29 - Listening to Millennials, Honing in on Your Core Customers' Personas 19:23- Most Important Customer Acquisition Channel  21:50- Measuring Success Of Marketing Campaigns With Retail Partners 23:04 - What Role Does Retention Marketing Play In A Retail-Oriented Strategy?  25:22- Getting a Product Onto Retail Shelves 30:02- How To Stay Top Of Mind With Consumers Regardless of Season 36:07 - Duraflame’s Biggest Challenges  39:07- Budget Cycles 40:38 -Outro Featured Guests | Daniel Moznett LinkedIn What's In the News  Marketing Predictions For 2021  Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2923daniel,duraflame,marketing,moznett,strategyfalsefullhttps://www.spreaker.com/episode/ep-103-last-mile-fulfillment-strategies-with-brittain-ladd--42558107www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>08c96b32-e0ba-4fd3-97e8-8aad982fd775Fri, 18 Dec 2020 17:27:21 +0000Fidelitas DevelopmentEP 103: Last Mile Fulfillment Strategies with Brittain Ladd In Episode 103 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok & Samsung’s recent partnership in which you can now stream and navigate through the app on your Samsung...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2442fulfillment,marketing,pulseintegration,supplychain,tiktokfalsefullhttps://www.spreaker.com/episode/ep-102-how-the-pandemic-is-influencing-the-podcast-industry--42383374www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>a84045bb-96ca-42ed-9e6c-2dd413fc8294Tue, 08 Dec 2020 17:34:46 +0000Fidelitas DevelopmentEP 102: How the Pandemic Is Influencing the Podcast Industry   In Episode 102 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new customer relation management startup called Kustomer. The two explain that this investment...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1938coleraven,facebook,kustomer,pandemic,podcast,podchaserfalsefullhttps://www.spreaker.com/episode/ep-101-homerun-ecommerce-strategies-with-dugout-mugs--42135971www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>74cd8eca-c5b3-46b9-882e-a4f69399c1bfTue, 24 Nov 2020 07:30:00 +0000Fidelitas DevelopmentEP 101: Homerun eCommerce Strategies with Dugout Mugs In Episode 101 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss shoppable commerce and the influence that in-app purchases have on gaining customers. They explain how the ads that...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2038dugout,ecommerce,lagos,lions,marketing,mugs,nate,podcast,strategiesfalsefullhttps://www.spreaker.com/episode/ep-100-10-insightful-tips-from-top-marketing-leaders--41800768www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>9ceac998-b1d4-4f8b-badb-7b777aa6fd92Wed, 04 Nov 2020 23:50:46 +0000Fidelitas DevelopmentEP 100: 10 Insightful Tips from Top Marketing Leaders   In episode 100 of the Lion’s Share Marketing Podcast, Tyler looks back on some of our favorite guests that have come on the show. Some of the most important key takeaways offer critical insights...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1876brands,ecommerce,marketing,tipsfalsefullhttps://www.spreaker.com/episode/ep-99-integrating-sales-and-marketing-strategies-with-showpad-s-russell-wurth--41230008www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>02912281-7093-49b6-8165-e71507d3097fWed, 30 Sep 2020 18:26:07 +0000Fidelitas DevelopmentEP 99: Integrating Sales and Marketing Strategies with Showpad's Russell Wurth In Episode 99 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the removal of Facebook’s 20% text limits on ad images. They explain that the more text that’s...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1643ai,facebook,leaders,linkedin,marketing,russell,showpad,wurthfalsefullhttps://www.spreaker.com/episode/ep-98-video-marketing-tips-and-tricks-with-daniel-glickman--40986462www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>5038541f-1a09-4129-9507-9e700f9ff70aFri, 18 Sep 2020 19:22:06 +0000Fidelitas DevelopmentEP 98: Video Marketing Tips and Tricks with Daniel Glickman In Episode 98 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new ad limit that Facebook is set to impose in February. As Facebook continues to revamp their ad platform,...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2149falsefullhttps://www.spreaker.com/episode/ep-97-demand-gen-hacks-and-more-with-sendoso-s-daniel-frohnen--40822119www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>e8f8b7ae-a425-4e2e-b978-184640ccbdb8Thu, 10 Sep 2020 15:29:58 +0000Fidelitas DevelopmentEP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1903demand,gen,hacks,marketing,sendoso,walmartfalsefullhttps://www.spreaker.com/episode/ep-96-ecommerce-marketing-strategies-with-american-outdoor-brands-jonathan-steffens--40522170www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>ef5f9206-e54f-46ac-8122-0d5b4da21f88Thu, 27 Aug 2020 17:28:26 +0000Fidelitas DevelopmentEP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2492american,aob,brands,ecommerce,facebook,marketing,outdoor,podcastfalsefullhttps://www.spreaker.com/episode/ep-96-ecommerce-marketing-strategies-with-american-outdoor-brands-jonathan-steffens--40506399www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>bb5a690b-bb8e-451e-8e22-2e1ff3c13b82Wed, 26 Aug 2020 21:47:50 +0000Fidelitas DevelopmentEP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2492american,brands,ecommerce,facebook,marketing,outdoor,strategiesfalsefullhttps://www.spreaker.com/episode/ep-95-marketing-a-telehealth-brand-during-a-pandemic--40309273www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3dc0b75e-0de8-4e62-9ca5-41c28784ff91Thu, 13 Aug 2020 15:42:25 +0000Fidelitas DevelopmentEP 95: Marketing a Telehealth Brand During a Pandemic In Episode 95 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Microsoft is continuing to pursue the purchase of TikTok. Due to security concerns, TikTok is facing a ban in the...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2125infinitemd,lions,marketing,podcast,share,strategy,tiktokfalsefullhttps://www.spreaker.com/episode/ep-94-the-bigcommerce-ipo-and-other-ecommerce-trends--40135307info@fidelitasdevelopment.com.    Timestamps   00:00 - Intro 01:11 - What’s in the News | Disney’s Hulu Offers Self-Managed Ad Service for Marketers 05:33 - Featured Guest | Rick Watson, RMW Commerce  05:52 - BigCommerce Moving to Go Public? 07:58 - Does BigCommerce Make it to it's IPO? 15:20 - Shopify’s Strengths 21:08 - Choosing the Right Platform for eCommerce Start-ups 26:05 - Hiring the Right Agency 32:00 - Great Agency Pitches  38:19 - Common Challenges in eCommerce Operations 43:38 - eCommerce Trends 49:03 - Rick’s Key Takeaway 50:12 -Outro Featured Guests | Rick Watson LinkedIn What's In the News  Disney's Hulu Self Service Ad Tool Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>41c1c751-2162-44f7-8d38-883422d839faTue, 04 Aug 2020 06:00:00 +0000Fidelitas DevelopmentEP 94: The BigCommerce IPO and other eCommerce Trends In Episode 94 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Disney’s Hulu is launching a self-service platform that will make it easier for smaller advertisers to buy ads on its...info@fidelitasdevelopment.com.    Timestamps   00:00 - Intro 01:11 - What’s in the News | Disney’s Hulu Offers Self-Managed Ad Service for Marketers 05:33 - Featured Guest | Rick Watson, RMW Commerce  05:52 - BigCommerce Moving to Go Public? 07:58 - Does BigCommerce Make it to it's IPO? 15:20 - Shopify’s Strengths 21:08 - Choosing the Right Platform for eCommerce Start-ups 26:05 - Hiring the Right Agency 32:00 - Great Agency Pitches  38:19 - Common Challenges in eCommerce Operations 43:38 - eCommerce Trends 49:03 - Rick’s Key Takeaway 50:12 -Outro Featured Guests | Rick Watson LinkedIn What's In the News  Disney's Hulu Self Service Ad Tool Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3091bigcommerce,disney,ecommerce,hulu,marketing,rick,trends,watsonfalsefullhttps://www.spreaker.com/episode/ep-93-navigating-the-new-normal-in-ecommerce-marketing--39839394www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>66047e6a-328e-40f0-9210-ca5321fe9a56Sat, 18 Jul 2020 20:21:02 +0000Fidelitas DevelopmentEP 93: Navigating the New Normal in eCommerce Marketing In Episode 93 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok’s new self-serve advertising platform and how it may benefit marketing leaders. They go on to cover TikTok's...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2385ecommerce,marketing,moran,patrick,seo,tiktokfalsefullhttps://www.spreaker.com/episode/ep-92-mastering-the-customer-experience-with-bridgestone-s-tim-creed--38748266www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3e78985f-5332-4bb4-8937-183b4563fd66Sat, 11 Jul 2020 22:08:33 +0000Fidelitas DevelopmentEP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed In Episode 92 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Pinterest is developing a new advertising model that will split revenue with creators. Tastemade was...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2549bridgestone,creed,ecommerce,tim,tiresfalsefullhttps://www.spreaker.com/episode/ep-91-building-a-successful-dtc-brand-with-beardbrand-s-eric-bandholz--35354850www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>c9b098c6-f946-47ad-86ac-0f2e4179eacbThu, 02 Jul 2020 07:00:00 +0000Fidelitas DevelopmentEP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz In Episode 91 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss brands pulling their advertising on Facebook behind the “Stop Hate for Profit” campaign. They believe...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2898bandholz,beardbrand,directtoconsumer,eric,marketingfalsefullhttps://www.spreaker.com/episode/ep-90-ecommerce-marketing-strategies-with-hylete-s-jon-palmer--31835586www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>e238344d-66d8-407c-87bf-fc4b2b0b933aFri, 19 Jun 2020 07:00:00 +0000Fidelitas DevelopmentEP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer In Episode 90 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new partnership between Walmart and Shopify and its importance to eCommerce merchants. They both believe that...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2262ecommerce,email,hylete,jonpalmer,marketing,strategiesfalsefullhttps://www.spreaker.com/episode/ep-89-customer-experience-and-growth-marketing-lessons--30499725www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>5beb80e4-0d97-48d5-81b3-e13fe1e2f576Fri, 12 Jun 2020 22:46:22 +0000Fidelitas DevelopmentEP 89: Customer Experience and Growth Marketing Lessons In Episode 89, Tyler and Jon start off by talking LinkedIn's new engagement re-marketing feature for advertisers. Tyler discusses the benefits for b2b marketing leaders that have been running the...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1449customer,experience,lessons,marketing,meal,nutre,plansfalsefullhttps://www.spreaker.com/episode/ep-88-machine-learning-predictive-analytics-and-other-2020-marketing-trends--29116932www.marketingovercoffee.com Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:59 - Intro 01:20 - In The News: Googles Launches Discovery Ads 07:58 - Featured Guest | John Wall 08:17 - Trust Insights 09:08 - Most Important PR Metrics 10:10 - Benefits of Machine Learning and AI 13:05 - Predictive Analytics 15:01 - John’s Favorite Tools and Software in Marketing 16:45 - Utilizing Data in Machine Learning Algorithms 18:00 - SEO Keyword Strategies 22:05 - TikTok 26:52 - Marketing Trends 30:33 - Best Take Aways From Marketing Over Coffee 32:39 - Leveraging a Podcast as a Marketing Tool 34:52 - The Marketing Over Coffee Playbook 38:27 - John’s Key Take Away 39:55 - Economics of Podcasting 48:16 - Words of Twisdom 49:00 - Outro   Featured Guests | John Wall LinkedIn What's In the News  Google Launches Discovery Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>85462891-0673-427a-88cf-667c567137d4Wed, 03 Jun 2020 18:23:43 +0000Fidelitas DevelopmentEP 88: Machine Learning, Predictive Analytics, and Other 2020 Marketing Trends In Episode 88 Tyler and Jon discuss Google's push into Facebook's advertising territory with the launch of discovery ads. Jon explains how Google's launch may be easier due...www.marketingovercoffee.com Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! Timestamps 00:59 - Intro 01:20 - In The News: Googles Launches Discovery Ads 07:58 - Featured Guest | John Wall 08:17 - Trust Insights 09:08 - Most Important PR Metrics 10:10 - Benefits of Machine Learning and AI 13:05 - Predictive Analytics 15:01 - John’s Favorite Tools and Software in Marketing 16:45 - Utilizing Data in Machine Learning Algorithms 18:00 - SEO Keyword Strategies 22:05 - TikTok 26:52 - Marketing Trends 30:33 - Best Take Aways From Marketing Over Coffee 32:39 - Leveraging a Podcast as a Marketing Tool 34:52 - The Marketing Over Coffee Playbook 38:27 - John’s Key Take Away 39:55 - Economics of Podcasting 48:16 - Words of Twisdom 49:00 - Outro   Featured Guests | John Wall LinkedIn What's In the News  Google Launches Discovery Ads Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>27752020,machinelearning,marketing,tiktok,trendsfalsefullhttps://www.spreaker.com/episode/ep-87-ecommerce-growth-strategies-with-bulk-reef-supply-s-jeff-cash--27850490www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>73d08b7b-0b88-42d4-8588-28f9725b3716Wed, 20 May 2020 07:00:00 +0000Fidelitas DevelopmentEP 87: eCommerce Growth Strategies with Bulk Reef Supply’s Jeff Cash In Episode 87, Tyler and Jon bring us a double feature for in the news, starting with Facebooks acquisition of Giphy. Tyler and Jon dive into the relevance of utilizing gifs in an...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3583bulkreefsupply,ecommerce,facebook,giphy,jeffcash,marketing,podcastfalsefullhttps://www.spreaker.com/episode/ep-86-whitelisting-and-influencer-marketing-with-hashtag-paid-s-phil-jacobson--27110844info@fidelitasdevelopment.com if there is and we'll do our best to help! Timestamps 00:34 - Intro 00:44 - In The News: Shopify’s New App, Shop 06:15 - Interview with Phil Jacobson 06:31 - Hashtag Paid 07:25 - Creator Whitelisting 08:55 - Creators vs. Influencers 12:29 - Whitelisting in Different Industries 14:29 - Can Whitelisting be Used as a Work-around for Facebook's Ad Policies? 15:23 - Tracking Metrics with Third Party Creators 16:55 - The Potential Competition of Facebook Ad Manager Implementing Influencer Management 19:36 - Could Facebook be Interested in Acquiring Hashtag Paid? 20:20 - Brand + Creator Relationships 22:01 - Channels Brands are Integrating with Whitelisting 25:14 - Common Influencer Marketing and Whitelisting Mistakes 29:12 - What Successful Whitelisting Campaigns are Doing 30:29 - The importance of 3rd Party Review Platforms for Hashtag Paid's Own Marketing 32:33 - Changes to Come in eCommerce 37:02 - Phil's Take On Shopify's new Shop App and its Potential to Compete with Amazon 45:30 - Key Take-away 48:48 - Words of Twisdom 49:00 - Outro Featured Guests | Phil Jacobson Phil Jacobson What's In the News  New App for Shopify Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>9ca72c39-4e6b-4f17-9132-835add19d1bdMon, 11 May 2020 17:29:17 +0000Fidelitas DevelopmentEP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil Jacobson In Episode 86, Tyler and Jon dive into Shopify's new app: Shop. Tyler goes deeper into the potential battle with Amazon that Shopify is setting into motion with their new...info@fidelitasdevelopment.com if there is and we'll do our best to help! Timestamps 00:34 - Intro 00:44 - In The News: Shopify’s New App, Shop 06:15 - Interview with Phil Jacobson 06:31 - Hashtag Paid 07:25 - Creator Whitelisting 08:55 - Creators vs. Influencers 12:29 - Whitelisting in Different Industries 14:29 - Can Whitelisting be Used as a Work-around for Facebook's Ad Policies? 15:23 - Tracking Metrics with Third Party Creators 16:55 - The Potential Competition of Facebook Ad Manager Implementing Influencer Management 19:36 - Could Facebook be Interested in Acquiring Hashtag Paid? 20:20 - Brand + Creator Relationships 22:01 - Channels Brands are Integrating with Whitelisting 25:14 - Common Influencer Marketing and Whitelisting Mistakes 29:12 - What Successful Whitelisting Campaigns are Doing 30:29 - The importance of 3rd Party Review Platforms for Hashtag Paid's Own Marketing 32:33 - Changes to Come in eCommerce 37:02 - Phil's Take On Shopify's new Shop App and its Potential to Compete with Amazon 45:30 - Key Take-away 48:48 - Words of Twisdom 49:00 - Outro Featured Guests | Phil Jacobson Phil Jacobson What's In the News  New App for Shopify Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3179amazon,hashtagpaid,marketing,whitelistingfalsefullhttps://www.spreaker.com/episode/ep-google-helps-merchants-with-free-shopping-feed-listings-plus-a-panel--26514943www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>da8f2e22-c206-43ab-bcc5-6631a1320b74Fri, 01 May 2020 17:11:50 +0000Fidelitas DevelopmentEP: Google Helps Merchants with Free Shopping Feed Listings, Plus a Panel! In Episode 85, Tyler and Jon discuss Google making product listings available for free to merchants. Jon goes on to explain how Google wants to make more items noticeable to...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music...]]>4367americanoutdoorbrands,avocadosfrommexico,marketing,seirus,seo,socialfalsefullhttps://www.spreaker.com/episode/ep-84-crafting-a-better-social-media-strategy-with-minted-s-leah-randall--25908602www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>fcb15e17-41bb-49de-b6e3-64888e7c6269Wed, 22 Apr 2020 16:09:38 +0000Fidelitas DevelopmentEP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall In Episode 84, Tyler and Jon begin with an interesting bit of news out of Amazon. They continue to explain how Amazon's strategy of trying to reduce sales to deal with high...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2929leah,marketing,media,minted,randall,socialfalsefullhttps://www.spreaker.com/episode/ep-83-marketing-lessons-from-lessonly-s-kyle-lacy--25664598www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>b890809f-90a5-424e-a912-be2d706454a9Fri, 17 Apr 2020 23:21:03 +0000Fidelitas DevelopmentEP 83: Marketing Lessons from Lessonly’s Kyle Lacy In Episode 83, Tyler and Jon get into some non-Corona Virus news for a change; discussing Google's removal of cookies and the effects it will have on collecting information. They make a good case for...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2911kyle,lacy,lessonly,marketingfalsefullhttps://www.spreaker.com/episode/ep-82-oh-baby-digital-marketing-attribution-and-more-with-newton-baby-s-aaron-zagha--25058227info@fidelitasdevelopment.com! Timestamps 00:00 - Intro 00:48 - What's In The News: Quibi Launches 07:21 - Featured Guest Aaron Zagha 07:35 - Newton Baby 10:45 - Identifying Newton Baby's Target Audience 13:04 - What Marketing Channels Have Been Successful for Newton Baby 14:30 - Paid Search and SEO Campaigns Working Together 17:50 - Marketing Team Composition 18:23 - In-House Vs. Outsourcing 23:24 - SMS at Different Stages 28:34 - Attribution Through Facebook and Amazon 31:02 - Tools For Attribution Measurement 32:00 - Influencer Marketing Strategy 35:32 - Podcast Marketing Campaigns 37:07 - Building Brand Loyalty On Rented Platforms 43:23 - Key Takeaway 45:19 - Words Of Twisdom 49:53 - Outro Featured Guests | Aaron Zagha LinkedIn Newton Baby What's In the News  Quibi entering into Streaming Services Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2d9d3ae9-5808-4bcd-b107-adc49550c5f0Wed, 08 Apr 2020 19:22:03 +0000Fidelitas DevelopmentEP 82: Oh, Baby! Digital Marketing Attribution and more with Newton Baby’s Aaron Zagha In Episode 82 Tyler and Jon start us off with some insightful conversation on the new platform Quibi and its unique style of streaming content. They dive into the...info@fidelitasdevelopment.com! Timestamps 00:00 - Intro 00:48 - What's In The News: Quibi Launches 07:21 - Featured Guest Aaron Zagha 07:35 - Newton Baby 10:45 - Identifying Newton Baby's Target Audience 13:04 - What Marketing Channels Have Been Successful for Newton Baby 14:30 - Paid Search and SEO Campaigns Working Together 17:50 - Marketing Team Composition 18:23 - In-House Vs. Outsourcing 23:24 - SMS at Different Stages 28:34 - Attribution Through Facebook and Amazon 31:02 - Tools For Attribution Measurement 32:00 - Influencer Marketing Strategy 35:32 - Podcast Marketing Campaigns 37:07 - Building Brand Loyalty On Rented Platforms 43:23 - Key Takeaway 45:19 - Words Of Twisdom 49:53 - Outro Featured Guests | Aaron Zagha LinkedIn Newton Baby What's In the News  Quibi entering into Streaming Services Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3019aaron,baby,marketing,newton,quibi,zaghafalsefullhttps://www.spreaker.com/episode/ep-81-marketing-amidst-a-pandemic-with-medzone-ceo-joe-freeman--24738495info@lionssharepodcast.com! Timestamps 00:00 - Intro 00:46 - In the News: The Paycheck Protection Plan 07:03 - Casual Conversation with Joe Freeman 08:38 - Corona Marketing Hypothetical 14:40 - Featured Guest Joe Freeman 18:46 - How Medzone is being Proactive in Today's Turbulent Climate 20:46 - Providing Value to Your Customers 23:52 - COVID-19's Impact on Marketing Strategies 27:21 - Earned Media and PR Strategies During COVID-19 29:36 - Product Innovation at MedZone 33:27 - Market Research Methodology 35:09 - Asking The Right Questions 37:52 - Growing the MedZone Brand 39:21 - Brand Awareness  41:08 - What Joe Looks For When Hiring 44:37 - Key Takeaway 47:41 - Words Of Twisdom 49:33 - Outro Featured Guests | Joe Freeman LinkedIn MedZone What's In the News  SBA Loans - Coronavirus Stimulus Package Cares Act Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>48075910-44bb-44e3-8bcf-5ed12fc807a3Thu, 02 Apr 2020 08:12:27 +0000Fidelitas DevelopmentEP 81: Marketing Amidst a Pandemic with MedZone CEO Joe Freeman In Episode 81 of the Lion’s Share Marketing Podcast, Tyler and Jon continue the COVID-19 conversation with the new stimulus package, including the Payroll Protection Program. They dive...info@lionssharepodcast.com! Timestamps 00:00 - Intro 00:46 - In the News: The Paycheck Protection Plan 07:03 - Casual Conversation with Joe Freeman 08:38 - Corona Marketing Hypothetical 14:40 - Featured Guest Joe Freeman 18:46 - How Medzone is being Proactive in Today's Turbulent Climate 20:46 - Providing Value to Your Customers 23:52 - COVID-19's Impact on Marketing Strategies 27:21 - Earned Media and PR Strategies During COVID-19 29:36 - Product Innovation at MedZone 33:27 - Market Research Methodology 35:09 - Asking The Right Questions 37:52 - Growing the MedZone Brand 39:21 - Brand Awareness  41:08 - What Joe Looks For When Hiring 44:37 - Key Takeaway 47:41 - Words Of Twisdom 49:33 - Outro Featured Guests | Joe Freeman LinkedIn MedZone What's In the News  SBA Loans - Coronavirus Stimulus Package Cares Act Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3068covid19,freeman,joe,marketing,medzone,podcastfalsefullhttps://www.spreaker.com/episode/ep-80-the-ultimate-paid-digital-media-roundtable--24436692www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>19ead666-429a-466d-b7b4-50898ebcfc23Fri, 27 Mar 2020 17:26:26 +0000Fidelitas DevelopmentEP 80: The Ultimate Paid Digital Media Roundtable In Episode 80 of the Lion's Share Marketing Podcast, Tyler and Jon continue their discussion of how the Corona Virus is affecting businesses everywhere. Specifically, they discuss how direct to...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3266ads,digital,facebook,marketing,paid,ppcfalsefullhttps://www.spreaker.com/episode/ep-79-launching-a-new-sport-for-net-profit-with-crossnet-s-chris-meade--24043385www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>710ea322-c5c1-47bb-ae34-e314ec9b6c4eThu, 19 Mar 2020 04:49:45 +0000Fidelitas DevelopmentEP 79: Launching a New Sport for Net Profit with CrossNet’s Chris Meade In Episode 79 of the Lion's Share Marketing Podcast, Tyler and Jon discuss the inescapable news of Coronavirus and all of the implications that it has had and will continue to...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1627coronavirus,crossnet,influencer,marketing,podcastfalsefullhttps://www.spreaker.com/episode/ep-78-using-video-for-a-better-roi-on-email-marketing--23482900info@lionssharepodcast.com! Timestamps 00:00 - Intro 00:58 - What’s in the News | Uber’s Partnership with Adomni 04:53 – Featured Guest: Oli Bridge  05:38 – What is Bonjoro? 06:55 – Oli’s Background 08:48 – E-Commerce Marketers' Results with Bonjoro 10:34 – Utilizing Bonjoro Tools to Increase Email Marketing ROI 12:17 – Video Marketing 14:08 – Creating Content 15:08 – Bonjoro's Marketing Strategy  16:23 – Key Lessons from Affiliate Marketing 17:38 – Determining Customer Lifetime Value While Measuring the ROI of Campaigns  19:36 – Most Effective Channels for Customer Acquistion 23:16 – Tracking Bonjoro’s PR Strategy and ROI 25:20 – Oli’s Key Takeaway 26:15 - Words of Twisdom 30:32 - Outro Featured Guest | Oli Bridge LinkedIn Bonjoro What's In the News  Uber’s Partnership with Adomni Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>5817b768-0bc8-46cb-806f-35354929253fWed, 04 Mar 2020 22:49:23 +0000Fidelitas DevelopmentEP 78: Using Video for a Better ROI on Email Marketing In Episode 78, Tyler and Jon share that Uber is partnering up with Adomni, an ad-tech platform. Tyler shares that despite the bad press about driver compensation, this is a great way to monetize...info@lionssharepodcast.com! Timestamps 00:00 - Intro 00:58 - What’s in the News | Uber’s Partnership with Adomni 04:53 – Featured Guest: Oli Bridge  05:38 – What is Bonjoro? 06:55 – Oli’s Background 08:48 – E-Commerce Marketers' Results with Bonjoro 10:34 – Utilizing Bonjoro Tools to Increase Email Marketing ROI 12:17 – Video Marketing 14:08 – Creating Content 15:08 – Bonjoro's Marketing Strategy  16:23 – Key Lessons from Affiliate Marketing 17:38 – Determining Customer Lifetime Value While Measuring the ROI of Campaigns  19:36 – Most Effective Channels for Customer Acquistion 23:16 – Tracking Bonjoro’s PR Strategy and ROI 25:20 – Oli’s Key Takeaway 26:15 - Words of Twisdom 30:32 - Outro Featured Guest | Oli Bridge LinkedIn Bonjoro What's In the News  Uber’s Partnership with Adomni Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1833bonjoro,email,marketing,roi,videofalsefullhttps://www.spreaker.com/episode/ep-77-can-you-hear-us-now-seo-ux-project-management-from-verizon-media--23046452www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>92fd7741-724c-450d-bcc7-60b2e0e86728Fri, 21 Feb 2020 22:11:38 +0000Fidelitas DevelopmentEP 77: Can You Hear Us Now? SEO, UX, & Project Management from Verizon Media In Episode 77, Tyler and Jon discuss the news that Brandless is shutting down their operations. Tyler shares that Brandless had an interesting concept but doesn’t possess...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3181marketing,podcast,seo,ux,verizonfalsefullhttps://www.spreaker.com/episode/ep-76-marketing-a-brewery-sud-ccessfully-with-karl-strauss-brian-skarin--22664837info@lionssharepodcast.com! Timestamps 00:00 - Intro 01:08 - What’s in the News | Super Bowl Ads 06:42 – Featured Guest Brian Skarin 08:08 – Standing Out in a Crowded Field of Competitors 09:37 – Building a Great Customer Experience 13:44 – Prioritizing Sales Channels 15:11 – Maximizing Quality Content 16:33 – Integrating Paid Strategies 18:37 – Brian's Preferred Advertising Methods 20:04 – Key Challenges 23:40 – Tracking the ROI of Social Campaigns 24:53 – Effective PR Campaigns 27:52 – Prioritizing Media Coverage 29:31 – Building Customer Loyalty 32:02 – Brian’s Key Takeaway 35:10 - Words of Twisdom 43:47 - Outro]]>45ad81bc-9aa4-4433-9c16-4108f8714506Tue, 11 Feb 2020 18:34:09 +0000Fidelitas DevelopmentEP 76: Marketing a Brewery Sud-ccessfully with Karl Strauss’ Brian Skarin In Episode 76, Tyler and Jon discuss successful and not so successful Super Bowl ads from Super Bowl LIV. Tyler shares his thoughts on Google being a solid standout but Tide...info@lionssharepodcast.com! Timestamps 00:00 - Intro 01:08 - What’s in the News | Super Bowl Ads 06:42 – Featured Guest Brian Skarin 08:08 – Standing Out in a Crowded Field of Competitors 09:37 – Building a Great Customer Experience 13:44 – Prioritizing Sales Channels 15:11 – Maximizing Quality Content 16:33 – Integrating Paid Strategies 18:37 – Brian's Preferred Advertising Methods 20:04 – Key Challenges 23:40 – Tracking the ROI of Social Campaigns 24:53 – Effective PR Campaigns 27:52 – Prioritizing Media Coverage 29:31 – Building Customer Loyalty 32:02 – Brian’s Key Takeaway 35:10 - Words of Twisdom 43:47 - Outro]]>2221brian,karl,marketing,podcast,skarin,straussfalsefullhttps://www.spreaker.com/episode/ep-75-special-75th-anniversary-episode-all-the-jokes--22137020www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>dbdd00fa-7214-4899-a4e9-73a964130812Mon, 27 Jan 2020 22:40:44 +0000Fidelitas DevelopmentEP 75: Special 75th Anniversary Episode: All the Jokes!    In this episode, we present to you the Special 75th Anniversary Episode: All the Jokes! A recap of your favorite marketing podcast openers (and a few closers)! Here on the Lion Share Marketing...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>810dad,jokes,marketingfalsefullhttps://www.spreaker.com/episode/ep-74-marketing-a-startup-beverage-brand-with-o2-s-eric-le--21934137www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>f3c2e4c8-ccfd-4f3f-9acb-6f49ed589df0Wed, 22 Jan 2020 00:26:01 +0000Fidelitas DevelopmentEP 74: Marketing a Startup Beverage Brand with O2’s Eric Le In Episode 74, Tyler and Jon discuss NBC Universal's announcement of its new streaming service, Peacock (coming this July). Tyler ponders if users will get to a point of subscription fatigue,...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2656eric,le,marketing,o2,retail,sales,startup,strategyfalsefullhttps://www.spreaker.com/episode/ep-73-regional-marketing-success-with-jerome-s-furniture--21649041www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>667077a5-059f-4ac5-8e2f-6c83c5c023a1Mon, 13 Jan 2020 18:55:40 +0000Fidelitas DevelopmentEP 73: Regional Marketing Success with Jerome’s Furniture In Episode 73, Tyler and Jon discuss outdoor advertising's surpassing of print ads in marketing spend over the past year. Tyler shares that marketing leaders tend to invest in out of home...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2542email,furniture,jeromes,marketingfalsefullhttps://www.spreaker.com/episode/ep-72-sound-marketing-strategies-with-bose--21016801www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>d1eb7ee9-f669-4f5c-b69f-cd2b2d50a56eMon, 23 Dec 2019 23:56:34 +0000Fidelitas DevelopmentEP 72: Sound Marketing Strategies with Bose In Episode 72, Tyler and Jon discuss the launch of Pinterest Trends, which will offer an overview of top searches on the platform. Tyler shares that the Pinterest 100 report is another great tool for...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2463bose,crystal,marketing,mckenzie,strategies,wearablesfalsefullhttps://www.spreaker.com/episode/ep-71-turning-over-a-new-leaf-in-cbd-marketing--20726228www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>33e608c7-0914-43c8-8698-4baff014ba8eFri, 13 Dec 2019 21:21:13 +0000Fidelitas DevelopmentEP 71: Turning Over a New Leaf in CBD Marketing In Episode 71, Tyler and Jon share that Canva has video editing capabilities in the works for 2020. This tool will be useful for digital marketers already using Canva for light design work. Tyler...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2405canva,cbd,elon,fidelitas,marketing,nutralifefalsefullhttps://www.spreaker.com/episode/ep-70-organic-social-media-success-with-pura-vida-founder-griffin-thall--20487451www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>84f969e3-6e9f-4364-b74d-e28529efce25Wed, 04 Dec 2019 21:08:50 +0000Fidelitas DevelopmentEP 70: Organic Social Media Success with Pura Vida Founder Griffin Thall In Episode 70, Tyler and Jon share that brands on Twitter will be able to hide replies to tweets. The beta testing has shown that this adjustment has helped brands eliminate...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1590digital,griffin,marketing,media,podcast,puravida,social,strategy,thallfalsefullhttps://www.spreaker.com/episode/ep-69-sweet-ecommerce-marketing-tips-w-hershey-s-brad-santanna--20278559www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>b50d0cdf-aa29-4c16-9285-5fe62164ec93Tue, 26 Nov 2019 06:47:51 +0000Fidelitas DevelopmentEP 69: Sweet Ecommerce Marketing Tips w/ Hershey’s Brad Santanna In Episode 69, Tyler and Jon discuss a report from Snapchat that examines Gen Z's plans to shop big for Black Friday and Cyber Monday. Tyler and Jon also share last minute marketing...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2409brad,hersheys,marketing,santanna,seofalsefullhttps://www.spreaker.com/episode/ep-68-sound-marketing-advice-from-iheart-media-s-dan-pecoraro--20053338www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>d7594d1d-02ca-4019-b971-4833a4709a6bFri, 15 Nov 2019 18:34:21 +0000Fidelitas DevelopmentEP 68: Sound Marketing Advice from iHeart Media’s Dan Pecoraro In Episode 68, Tyler and Jon discuss Instagram's move to hide likes on their platform. This could reinvent the standard of social media principles and decrease underlying connotations when...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2199iheart,marketing,radiofalsefullhttps://www.spreaker.com/episode/ep-67-swinging-for-marketing-success-with-callaway-s-david-neville--20036524www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>e0d981de-0a70-4f3a-8a62-e677acf32b01Thu, 14 Nov 2019 19:16:34 +0000Fidelitas DevelopmentEP 67: Swinging for Marketing Success with Callaway’s David Neville In Episode 67, Tyler and Jon discuss Google’s expansion of shopping ads into YouTube. This is a great way for marketers to take advantage of product listing ads in an expanded format,...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2529callaway,golf,google,marketing,topgolffalsefullhttps://www.spreaker.com/episode/ep-66-reinventing-live-events-with-premier-productions-shane-quick--19854800www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>26b37b690fb44c36af57aace56acdca1Mon, 04 Nov 2019 18:50:35 +0000Fidelitas DevelopmentEP 66: Reinventing Live Events with Premier Productions’ Shane Quick In Episode 66, Tyler and Jon discuss Twitter’s new decision to restrict any political ads on their platform. This also extends to political issues as well which makes Tyler raise the...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>4233crist,john,marketing,premier,productions,quick,shane,strategy,twitterfalsefullhttps://www.spreaker.com/episode/ep-65-how-marketing-tips-with-seirus-innovation-s-danica-carey--19694006www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>46db36a09c58451c86dacf938ccfe142Fri, 25 Oct 2019 22:27:17 +0000Fidelitas DevelopmentEP 65: How Marketing Tips with Seirus Innovation's Danica Carey In Episode 65, Tyler and Jon discuss Google's new Ads feature, which allows you to see important shopping cart metrics from your shopping campaigns. You will be able to see what your...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>2024carey,cold,danica,gloves,lsmp,marketing,podcast,seirus,weatherfalsefullhttps://www.spreaker.com/episode/ep-64-marketing-your-corporate-culture-with-office1-s-bailey-rogers--19537616www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2376240ce50f4e3e8b0a73cf08dd8753Wed, 16 Oct 2019 16:54:18 +0000Fidelitas DevelopmentEP 64: Marketing Your Corporate Culture with Office1's Bailey Rogers In Episode 64, Tyler and Jon discuss YouTube’s new upfront offering, which allows advertisers to reserve ad placement up to 4 months out. Advertisers can now reserve their ad...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1826digital,fidelitas,marketing,office1,youtubefalsefullhttps://www.spreaker.com/episode/ep-63-shooting-for-a-great-customer-experience-with-sti-s-tony-pignato--19446408www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>fa3a3411959e41d487927d7e511743a8Thu, 10 Oct 2019 19:58:28 +0000Fidelitas DevelopmentEP 63: Shooting for a Great Customer Experience with STI’s Tony Pignato In Episode 63, Tyler and Jon discuss Facebook’s new story advertising feature. Users can now message their favorite brands directly through Facebook, Instagram, and Facebook...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3379customer,experience,facebook,instagram,marketing,military,rebrand,stifalsefullhttps://www.spreaker.com/episode/ep-62-rejected-facebook-ads-and-the-future-of-digital-advertising-with-chuck-rossi--19263045www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>f409237da66c4e93b004924d27c173c4Fri, 27 Sep 2019 22:36:37 +0000Fidelitas DevelopmentEP 62: Rejected Facebook Ads and the Future of Digital Advertising with Chuck Rossi In Episode 62, Tyler and Jon discuss TikTok. With over 500 million users, this is an untapped marketing platform for brands that are trying to reach a young audience....www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3531chuck,facebook,lions,marketing,podcast,rossi,share,tik,tokfalsefullhttps://www.spreaker.com/episode/ep-61-streaming-war-stories-and-more-with-vet-tv-s-donny-o-malley--19173457www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>26a93088e3fa45489127a4382e6eac78Fri, 20 Sep 2019 19:20:48 +0000Fidelitas DevelopmentEP 61: Streaming War Stories and More with VET TV’s Donny O’Malley In Episode 61, Tyler and Jon discuss Google's integration of the key moments feature that will allow you to start watching a video at given moments when useful content starts and will...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2608marketing,stories,streaming,veteran,warfalsefullhttps://www.spreaker.com/episode/ep-60-affiliate-marketing-and-more-with-kiss-my-keto-s-kate-geller--19080085www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>0dda909c69cc465d83345809b4b0b190Thu, 12 Sep 2019 15:30:31 +0000Fidelitas DevelopmentEP 60: Affiliate Marketing and More with Kiss My Keto’s Kate Geller In Episode 60, Tyler and Jon discuss how Target's new loyalty program, Circle, and why this is an excellent example of a big corporation investing in data to improve the customer...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1536affiliate,keto,lionshare,marketingfalsefullhttps://www.spreaker.com/episode/ep-59-email-and-content-marketing-tips-for-marketing-leaders-with-jill-fanslau--19030201www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>006b743aee1f462484e4a222a6672535Sat, 07 Sep 2019 06:56:14 +0000Fidelitas DevelopmentEP 59: Email and Content Marketing Tips for Marketing Leaders with Jill Fanslau In Episode 59, Tyler and Jon discuss how shady companies are exploiting Amazon's product reviews to produce fraudulent reviews and the implications this has for consumer...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3365amazon,aweber,email,marketingfalsefullhttps://www.spreaker.com/episode/ep-58-timely-marketing-insights-barry-cohen--18934218www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>f6ad4da774b0431ebbbea400b0d46087Wed, 28 Aug 2019 00:08:13 +0000Fidelitas DevelopmentEP 58: Timely Marketing Insights with Barry Cohen In episode 58, Tyler is joined by Jon Merlin to discuss Facebook's rollout of a tool to clear any third party data associated with Facebook accounts and what exactly happens to that data after you...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2090barry,cohen,insights,lions,marketing,podcast,sharefalsefullhttps://www.spreaker.com/episode/ep-57-podcasting-content-marketing-more-pat-flynn--18211283www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>600ad78f51fd4be88e500f68d09693c2Sat, 08 Jun 2019 05:52:46 +0000Fidelitas DevelopmentEP 57: Podcasting, Content Marketing & More | Pat Flynn To kick off Episode 57 of the Lion’s Share Marketing Podcast, Tyler and Jon Merlin discuss Nextdoor as an interesting tool for marketers. They dive into the benefits of the platform, namely the...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3794app,content,development,fidelitas,flynn,income,marketing,nextdoor,passive,pat,podcasting,smartfalsefullhttps://www.spreaker.com/episode/ep-56-major-facebook-changes-disrupting-the-healthcare-market--17851914www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>d75e5c2f8e7345a889d110e71bda9b3eMon, 06 May 2019 18:23:24 +0000Fidelitas DevelopmentEP 56: Major Facebook Changes + Disrupting the Healthcare Market In Episode 56, Tyler is joined by Jon Merlin in the studio and the pair break down the recent developments from Facebook's F8 Conference. Several key announcements were made, including...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2997falsefullhttps://www.spreaker.com/episode/ep-55-brewing-up-a-great-marketing-strategy-with-sudden-coffee--17771852www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>8e068c692d064b8c919699d4f7a80e85Sun, 28 Apr 2019 22:06:55 +0000Fidelitas DevelopmentEP 55: Brewing Up a Great Marketing Strategy with Sudden Coffee In episode 55 of the Lion’s Share Marketing Podcast, Tyler sits down with Josh Zloof, the CEO and Co-Founder of Sudden Coffee, to discuss building a startup. The pair cover lessons...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>1893branding,coffee,fidelitas,marketing,podcastfalsefullhttps://www.spreaker.com/episode/ep-54-sustained-marketing-success-with-wd-40-s-garry-ridge--17702461www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>93cf7de68d4146b3ae2168e9f2d2e255Sun, 21 Apr 2019 05:57:40 +0000Fidelitas DevelopmentEP 54: Sustained Marketing Success with WD-40's Garry Ridge In Episode 54, Tyler is joined by WD-40s Garry Ridge, and the pair of CEOs geek out on all things branding, marketing, and leadership. Garry provides enlightening insights around leveraging a...www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2017branding,google,marketing,wd40falsefullhttps://www.spreaker.com/episode/ep-53-amazon-vs-everybody-with-samsonite-s-charlie-cole--17626413https://techcrunch.com/2019/04/08/pinterest-ipo-range/ https://www.refinery29.com/en-us/2019/04/229212/how-does-pinterest-make-money-ipo-stock-price   Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>5a38b2f569c8449ab55d60fb440b2355Sat, 13 Apr 2019 00:21:34 +0000Fidelitas DevelopmentEP 53: Amazon vs Everybody with Samsonite’s Charlie Cole In episode 53 of the Lion’s Share Marketing Podcast, Charlie Cole, Global Chief eCommerce Officer of Samsonite and Chief Digital Officer at Tumi, returns to talk with Tyler about eCommerce,...https://techcrunch.com/2019/04/08/pinterest-ipo-range/ https://www.refinery29.com/en-us/2019/04/229212/how-does-pinterest-make-money-ipo-stock-price   Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2496falsefullhttps://www.spreaker.com/episode/ep-52-flipping-the-script-with-oren-klaff--17549706www.pitchanything.com   Books  Pitch Anything Flip the Script   In the News  https://www.cnet.com/news/ads-voice-assistants-amazon-alexa-google-home-burger-king/ Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3b253911a1f34c9fa3590de68714cb45Fri, 05 Apr 2019 22:51:08 +0000Fidelitas DevelopmentEP 52: Flipping the Script with Oren Klaff Another popular guest returns to the Lion's Share Marketing Podcast in Episode 52 as Oren Klaff, Author of Pitch Anything, returns to the studio at Fidelitas Headquarters for a one-on-one conversation with...www.pitchanything.com   Books  Pitch Anything Flip the Script   In the News  https://www.cnet.com/news/ads-voice-assistants-amazon-alexa-google-home-burger-king/ Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3055falsefullhttps://www.spreaker.com/episode/ep-51-the-latest-in-search-engine-optimization-and-google-s-anti-trust-issues-with-sparktoro-s-rand-fishkin--17447714www.sparktoro.com    In the News  https://techcrunch.com/2019/03/19/instagram-checkout/   Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com  Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>45e06f4005be47a58324a72760d61b30Tue, 26 Mar 2019 23:56:37 +0000Fidelitas DevelopmentEP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand Fishkin In Episode 51 of Lion's Share Marketing Podcast, Tyler and Jen discuss the new in-app purchase feature on Instagram. Then, we welcome back...www.sparktoro.com    In the News  https://techcrunch.com/2019/03/19/instagram-checkout/   Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com  Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2322engine,fishkin,marketing,rand,search,seo,sparktorofalsefullhttps://www.spreaker.com/episode/ep-50-making-an-efficient-and-effective-charity-raymond-st-martin--17365186https://tournament.fantasysports.yahoo.com/t1/group/3   In the News  https://marketingland.com/google-ad-manager-adopting-first-price-auctions-for-programmatic-display-video-258157   Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com  Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>709e12d6efae4c68b8e6f42472f02eabMon, 18 Mar 2019 23:35:10 +0000Fidelitas DevelopmentEP 50: Making an Efficient and Effective Charity | Raymond St. Martin   In episode 50 of Lion’s Share Podcast, Tyler and Jen discuss the big changes to Google’s program media buying methodology. Tyler talks with Raymond St. Martin, Executive Director...https://tournament.fantasysports.yahoo.com/t1/group/3   In the News  https://marketingland.com/google-ad-manager-adopting-first-price-auctions-for-programmatic-display-video-258157   Lion’s Share Marketing Podcast Learn More About Tyler and Jen www.tylersickmeyer.com  Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2826falsefullhttps://www.spreaker.com/episode/ep-49-marketing-a-better-customer-experience-with-lessons-from-ibm-david-parker--17258436https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler and Jen Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>611688bc4c144c5cb94289c2bc356ecdThu, 07 Mar 2019 22:31:40 +0000Fidelitas DevelopmentEP 49: Marketing a Better Customer Experience with Lessons from IBM | David Parker In Episode 49 of Lion’s Share Marketing Podcast, Tyler and Jen open discussing the latest Federal Trade Commission (FTC) crackdown on paid ecommerce reviews. Tyler is...https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler and Jen Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2349commission,customer,ecommerce,experience,federal,ibm,marketing,tracefalsefullhttps://www.spreaker.com/episode/ep-48-cleaning-up-your-marketing-christina-volgyesi--17111043https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3a78ab33fdc24acf8d946d709b754afcThu, 21 Feb 2019 23:09:11 +0000Fidelitas DevelopmentEP 48: Cleaning Up Your Marketing | Christina Volgyesi In episode 48 of Lion’s Share Marketing Podcast, Tyler and Jen cover some of the hottest controversies in the influencer marketing space. Then Tyler speaks with Christina Volgyesi, Director of...https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1741digital,influencer,lions,marketing,podcast,sharefalsefullhttps://www.spreaker.com/episode/ep-47-building-content-strategies-marie-daland--17037692https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>14f331b881e3487788579c0945cd281bThu, 14 Feb 2019 00:27:09 +0000Fidelitas DevelopmentEP 47: Building Content Strategies | Marie Daland In Episode 47 of the Lion's Share Marketing Podcast, Tyler talks with Marie Daland, Marketing Communications Manager at American Council on Exercise. Before the interview, Tyler and Jen discuss...https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>2068business,digital,lions,marketing,news,podcastsfalsefullhttps://www.spreaker.com/episode/ep-46-2019-marketing-trends-and-personalized-marketing-brett-podolsky--16586764https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>b2716df110e14ef4b800d9acd1212424Fri, 28 Dec 2018 17:19:17 +0000Fidelitas DevelopmentEP 46:2019 Marketing Trends and Personalized Marketing | Brett Podolsky In episode 46 of the Lion's Share Marketing Podcast, Tyler breaks in the new Fidelitas Studio (read: better audio, finally!) and talks with Brett Podolsky, Co-Founder of The...https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>2258falsefullhttps://www.spreaker.com/episode/ep-45-marketing-to-mind-states-with-will-leach--16537487https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>a7095a0feb7f49b0b290a9b3a1d308a7Fri, 21 Dec 2018 06:55:47 +0000Fidelitas DevelopmentEP 45: Marketing to Mind States with Will Leach In episode 45 of the Lion’s Share Marketing Podcast, we’re joined by Will Leach, the author of Marketing to Mind States and founder of Trigger Point, a leading behavioral research and design consultancy....https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1751lions,marketing,podcast,sharefalsefullhttps://www.spreaker.com/episode/ep-44-no-adwords-no-facebook-ads-no-problem-eric-marvin--16287480https://crimsontrace.com   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>9f2e67ab61d44274a7875c3970fe3346Thu, 22 Nov 2018 16:49:04 +0000Fidelitas DevelopmentEP 44: No Adwords? No Facebook Ads? No Problem | Eric Marvin, Director of Marketing at Crimson Trace In this week’s episode of the Lion’s Share Marketing Podcast, Tyler brings on Eric Marvin, director of marketing at Crimson Trace. Crimson Trace, a...https://crimsontrace.com   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1699crimson,facebook,lions,marketing,share,tracefalsefullhttps://www.spreaker.com/episode/ep-43-instagram-marketing-with-jenn-herman--16243105https://business.instagram.com/a/shopping-on-instagram   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>4005baf8985c4553892d009015824272Sat, 17 Nov 2018 00:22:50 +0000Fidelitas DevelopmentEP 43: Instagram Marketing with Jenn Herman In episode 43, Tyler talks with Jenn Herman, one of the top 10 social media bloggers in the world. Jenn shares her insight about all things Instagram, advising listeners about common mistakes and missed...https://business.instagram.com/a/shopping-on-instagram   Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1947instagram,marketing,podcastfalsefullhttps://www.spreaker.com/episode/ep-42-finding-nemo-s-brand-kate-paine--16184094https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>b5975d81f5444efb8016591c2811ed46Sat, 10 Nov 2018 06:14:24 +0000Fidelitas DevelopmentEP 42: Finding NEMO's Brand | Kate Paine In Episode 42, Tyler talks with Kate Paine, VP of Marketing at Nemo Equipment. In this discussion, Kate dives into Nemo’s rebranding process, from creating a strong team to implementation of brand strategies....https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2197falsefullhttps://www.spreaker.com/episode/ep-41-avocados-from-mexico-s-digital-marketing-ivonne-kinser--16124853https://www.youtube.com/watch?v=ijVLdH5dt-c   Avocados from Mexico Facebook Page: https://www.facebook.com/avocadosfrommexico/    Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>de9dd87168d94277abf19ba9c2e744f2Sat, 03 Nov 2018 06:52:30 +0000Fidelitas DevelopmentEP 41: Avocados from Mexico's Digital Marketing | Ivonne Kinser In Episode 41, Tyler talks with Ivonne Kinser, Head of Digital Marketing at Avocados from Mexico. Ivonne has won numerous awards for her work, and in this episode she shares insight about...https://www.youtube.com/watch?v=ijVLdH5dt-c   Avocados from Mexico Facebook Page: https://www.facebook.com/avocadosfrommexico/    Fidelitas Development:  https://fidelitasdevelopment.com/   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>3477falsefullhttps://www.spreaker.com/episode/ep-40-programmatic-tips-and-tricks-with-justin-hipps--15873592e08b84d8de3542a789eaf6afac4fd493Wed, 03 Oct 2018 21:38:16 +0000Fidelitas DevelopmentEP 40: Programmatic Tips and Tricks with Justin Hipps   To lead off the episode, Tyler and Andy talk big data and how marketers can use customer data to make more appealing offers. Then Justin Hipps, Vice President of Email, Programmatic, and Digital...2651ad,communications,data,lions,marketing,share,softwarefalsefullhttps://www.spreaker.com/episode/ep-39-video-marketing-with-shootsta-s-chad-lakin--15796062add6de29c4cb40c7aca5b38e94911899Mon, 24 Sep 2018 16:53:44 +0000Fidelitas DevelopmentEP 39: Video Marketing with Shootsta's Chad Lakin In Episode 39, Tyler and Andy start off by discussing Nike's new campaign with Collin Kaepernick and the brand strategy behind it. Then, Chad Lakin, the VP of Shootsta North America, shares his...2454lions,lionshare,lsmp,marketing,podcast,sharefalsefullhttps://www.spreaker.com/episode/ep-38-global-retail-strategy-phil-leahy--156584606ba08e22e8b4419d84257db547d938d6Thu, 06 Sep 2018 21:05:32 +0000Fidelitas DevelopmentEP 38: Global Retail Strategy | Phil Leahy   In episode 38, Tyler talks with Phil Leahy, the founder and CEO of Retail Global, a conference and exhibition designed to help online retailers sell more on marketplaces and find opportunities...2074lions,marketing,podcast,sharefalsefullhttps://www.spreaker.com/episode/ep-37-organizational-health-for-your-marketing-team-patrick-lencioni--15540168https://www.tablegroup.com/unconference https://www.tablegroup.com/   Whats in the News | https://blog.bufferapp.com/facebook-marketing-strategy   Catch Tyler speaking at a conference near you! // Retail Global: RetailGlobal.com   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>d8786cea9b1840d79dedacdaaa68cc48Tue, 21 Aug 2018 18:57:58 +0000Fidelitas DevelopmentEP 37: Organizational Health for Your Marketing Team | Patrick Lencioni   In Episode 37, Patrick Lencioni, a New York Times Best Selling Author and President of the Table Group, joins Tyler in an exciting conversation around Organizational Health,...https://www.tablegroup.com/unconference https://www.tablegroup.com/   Whats in the News | https://blog.bufferapp.com/facebook-marketing-strategy   Catch Tyler speaking at a conference near you! // Retail Global: RetailGlobal.com   Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes  ]]>3463falsefullhttps://www.spreaker.com/episode/ep-36-playing-around-with-new-marketing-ideas-alex-furmanksy--154683093081e444ff4447a6abc02f8af7d1e1a4Sat, 11 Aug 2018 04:21:18 +0000Fidelitas DevelopmentEP 36: Playing Around with New Marketing Ideas | Alex Furmanksy In Episode 36, Alex Furmansky, founder and CEO of Budsies, shares his expertise on all things Amazon and marketing for retailers, and what his company is doing to be successful in the toy...3783business,lions,marketing,sharefalsefullhttps://www.spreaker.com/episode/ep-35-the-future-of-seo-and-the-search-for-profitable-growth-with-rand-fishkin-the-wizard-of-moz--152513879821ee88a2b74f9f9fff3e0957551ae5Fri, 13 Jul 2018 18:54:27 +0000Fidelitas DevelopmentThe Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of MOZ   In Episode 35, Rand Fishkin, Founder and former CEO of Moz, Founder of SparkToro and author of the book Lost and Founder, talks about SEO and his new...3295falsefullhttps://www.spreaker.com/episode/ep-34-buckle-up-a-behind-the-scenes-look-at-the-marketing-strategy-powering-the-alaska-airlines-virgin-merger--151104141d2ef2c5275143b3b07920503c8beba6Fri, 22 Jun 2018 18:09:29 +0000Fidelitas DevelopmentEp 34: Buckle Up: A Behind-The-Scenes Look at the Marketing Strategy Powering the Alaska Airlines-Virgin Merger In Episode 34, Jeff Etherington, Alaska Airlines' Director of Sales and Marketing, takes us behind the scenes of the largest airline...2311falsefullhttps://www.spreaker.com/episode/ep-33-adobe-acquires-magento-with-kalen-jordan-of-commerce-hero--14940005https://commercehero.io/    IRCE - CHICAGO: https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>35e9d0f3a0e342bd9c37235c555a4669Thu, 31 May 2018 18:15:04 +0000Fidelitas DevelopmentEp 33: Adobe Acquires Magento with Kalen Jordan of Commerce Hero In Episode 33, Kalen Jordan, the Founder of Commerce Hero and host of the Mage Talk Podcast, talks about all things E-Commerce and the recent news of the acquisition of Magento by Adobe....https://commercehero.io/    IRCE - CHICAGO: https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2065falsefullhttps://www.spreaker.com/episode/ep-32-getting-the-most-out-of-your-advertising-agency-karl-sakas--14880392https://bit.ly/2KSLdmK     IRCE - CHICAGO: https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>997714c241824e8daf11aaf3ab04f1d6Thu, 24 May 2018 22:23:38 +0000Fidelitas DevelopmentEp 32: Getting the Most Out of Your Advertising Agency | Karl Sakas In Episode 32, Karl Sakas, President of Sakas and Company, shares his knowledge on marketing agencies and client relationships. Karl starts off by talking about the different ways...https://bit.ly/2KSLdmK     IRCE - CHICAGO: https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3042falsefullhttps://www.spreaker.com/episode/ep-31-oren-klaff-teaches-us-how-to-pitch-anything--14736203http://pitchanything.com/     IRCE - CHICAGO: https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>bb961c0ad0e677eb85ff5a39f580fc4fTue, 08 May 2018 16:56:11 +0000Fidelitas DevelopmentEp 31: Oren Klaff Teaches Us How to Pitch Anything  In Episode 31, Oren Klaff, Managing Director of Intersection Capital and Author of the book, Pitch Anything, joins Tyler to discuss the tips and tricks to a successful Sales Pitch.   Oren starts us...http://pitchanything.com/     IRCE - CHICAGO: https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3935business,lions,marketing,sharefalsefullhttps://www.spreaker.com/episode/lsmp-30-growing-your-email-list-with-the-hustle-s-sam-parr--14612426https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>dc789b18c142d7697030506e2588f052Mon, 23 Apr 2018 23:00:06 +0000Fidelitas DevelopmentLSMP 30: Growing Your Email List with the Hustle's Sam Parr In Episode 30, Sam Parr, Founder and CEO of The Hustle, shares his expertise on marketing a brand to a specific audience. Sam Parr starts off by explaining what The Hustle is all about, and...https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2489lions,lion's,marketing,podcast,sharefalsefullhttps://www.spreaker.com/episode/ep-29-thinking-outside-the-subscription-box-kevin-tighe--14435783https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>ca44e36f03c377fa773976a4e95a4740Sun, 01 Apr 2018 16:22:54 +0000Fidelitas DevelopmentEp 29: Thinking Outside the Subscription Box | Kevin Tighe   In Episode 29, Kyle Tighe, Co-Founder and CEO of Surf Shop Box, discusses various marketing strategies to create brand awareness and Surf Shop Box's unique subscription model. He shares his...https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>2481falsefullhttps://www.spreaker.com/episode/ep-28-making-email-marketing-personal-ryan-hofmann--14388529https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>9e4296a71b10cf72f9db6cc3f732c09dMon, 26 Mar 2018 16:56:06 +0000Fidelitas DevelopmentEp 28: Making Email Marketing Personal | Ryan Hofmann In Episode 28, Ryan Hofmann, Listrak's Vice President of Strategic Market Solutions, shares his expertise on email marketing and personalization trends.    Ryan kicks starts off by explaining...https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3426falsefullhttps://www.spreaker.com/episode/ep-27-putting-bums-in-seats-nick-james--14247328https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>c8026a7651c2dc820a66f9e93ab9f69aFri, 09 Mar 2018 20:33:31 +0000Fidelitas DevelopmentIn Episode 27, Nick James, a business mentor and creator of Expert Empires, shares his journey of how Expert Empires began and the unique conferences that it brings to the UK each year. Nick has hosted the likes of Grant Cardone and Ryan Deis from...https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18 Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>1708lions,marketing,podcast,sharefalsefullhttps://www.spreaker.com/episode/ep-26-munching-on-marketing-advice-andy-mackensen--1418536949d79f4401a90c7b446496ac4af2f027Fri, 02 Mar 2018 19:56:42 +0000Fidelitas DevelopmentEp 26: Munching on Marketing Advice with Andy Mackensen    In Episode 26, Co-founder and CMO of SnackNation, Andy Mackensen takes us through the rise of SnackNation and the challenges that he faced launching the company. With his expertise in...2256lions,marketing,podcast,sharefalsefullhttps://www.spreaker.com/episode/ep-25-silver-edition--14069856https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18  Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>243e1e398297b89336c2bf125e1973ecFri, 16 Feb 2018 17:00:00 +0000Fidelitas DevelopmentEp 25: Silver Edition    In Episode 25, We dive into some great content and insightful advice from several of our Podcast guests that were featured in 2017.      The episode begins with Founder of Raven Tools, John Henshaw, and what marketing tools...https://www.irce.com    10% off conference passes (Exhibit Hall Only passes excluded) and will be valid starting on 1/1/2018.  Code: LIONS18  Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes]]>3149lions,marketing,sharefalsefullhttps://www.spreaker.com/episode/ep-24-ecommerce-trends-and-tips-andrea-ward--13780711a9cacc295ae1f417dfd3c4fbabcefab4Thu, 11 Jan 2018 18:53:13 +0000Fidelitas DevelopmentEp 24: eCommerce Trends and Tips | Andrea Ward    In Episode 24, Andrea Ward, Magento's Chief Marketing Officer, shares excellent insight on several ecommerce and marketing topics. Andrea speaks on Magento and it’s marketing strategies, Amazon being a...2785lions,marketing,sharefalsefullhttps://www.spreaker.com/episode/ep-23-the-oia-is-a-marketing-force-gareth-martins-and-alex-lemley--13711902588459d313d762c0d2a14f4597e736c4Tue, 02 Jan 2018 18:28:51 +0000Fidelitas DevelopmentEp 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley   In Episode 23, Gareth Martins, Director of Marketing and Alex Lemley, Marketing Manager at the Outdoor Industry Association, discuss their roles at Outdoor Industry Association....1564lion,lions,sharefalsefullhttps://www.spreaker.com/episode/ep-22-ninjas-airplane-cocktails-aol-instant-messenger-and-digital-marketing-marcus-murphy--13507255e68e587e482e6f986194596ac7df06f0Mon, 04 Dec 2017 20:45:10 +0000Fidelitas DevelopmentEp 22: Ninjas, Airplane Cocktails, AOL Instant Messenger, and Digital Marketing | Marcus Murphy In Episode 22, Marcus Murphy, Vice President of Monetization at Digital Marketer, shares his expertise on several topics from recruiting the right talent,...3856falsefullhttps://www.spreaker.com/episode/how-retail-can-rebound-by-building-brand-love-with-the-nrf-s-cristina-ceresoli--13380620e89b3753dc396b19d237e69a25e4d42aMon, 20 Nov 2017 21:17:28 +0000Fidelitas DevelopmentHow Retail can Rebound by Building Brand Love with the NRF's Cristina Ceresoli In Episode 21, Cristina Ceresoli, Senior VP or Retail Strategy at the National Retail Federation, elaborates on retail and eCommerce marketing and the path it has taken...2732falsefullhttps://www.spreaker.com/episode/ep-20-the-future-of-experiential-marketing-with-vntana-s-ashley-crowder--132951406a243acd349fbae42d6f8148899ef69bFri, 10 Nov 2017 18:03:57 +0000Fidelitas DevelopmentEp 20: The Future of Experiential Marketing with Vntana's Ashley Crowder   In Episode 20, Ashley Crowder, CEO and Co-Founder at Vntana, discusses Experiential Marketing and how it is changing as a whole. She shares her insight on Holograms and...1949falsefullhttps://www.spreaker.com/episode/ep-19-from-watches-to-wallabies-growing-ecommerce-startups-with-james-martinez--132415819f3c01c8e27244bb72e821bc164dae73Fri, 03 Nov 2017 19:11:33 +0000Fidelitas DevelopmentFrom Watches to Wallabies: Growing Ecommerce Startups with James Martinez In Episode 19, James Martinez, eCommerce Manager at Safari Limited, a global eCommerce toy company, shares insight on the topic of eCommerce startups and having a great...1203falsefullhttps://www.spreaker.com/episode/ep-18-marketing-startups-the-investor-s-point-of-view-ashok-kamal--12938968216ef8b1e397f0c42b783eb79921360eFri, 29 Sep 2017 17:34:44 +0000Fidelitas DevelopmentMarketing Startups: The Investor's Point of View with Ashok Kamal In Episode 18, Ashok Kamal, Executive Director at Tech Coast Angels, elaborates on the topic of marketing startups and gives listeners quality advice of customer acquisition, having a...2214falsefullhttps://www.spreaker.com/episode/ep-17-kicking-around-ecommerce-marketing-with-puma-paul-dailey--1283989293f6b0ba5956f389ee31861f7ddc04c3Tue, 19 Sep 2017 18:27:48 +0000Fidelitas DevelopmentIn Episode 17, Paul Daley, Puma’s Senior Manager of Global Brand Marketing, gives us great insight on the impact of global marketing, how to successfully run a marketing campaign as well as integrating retail with eCommerce. With his expertise and...3849falsefullhttps://www.spreaker.com/episode/ep-16-taking-note-of-marketing-best-practices-with-evernote-andrew-malcom--12691380321a5d196e6c26aa14b8c9eb6d0037eaSat, 26 Aug 2017 00:09:11 +0000Fidelitas DevelopmentTaking Note of Marketing Best Practices with Evernote featuring Andrew Malcolm In Episode 16, Andrew Malcolm, Evernote's CMO, elaborates on the global impact that apps have on people and businesses alike. With marketing leadership experience across...2806falsefullhttps://www.spreaker.com/episode/ep-15-searching-for-better-digital-marketing-with-google-josh-weum--12691381b4a77850ab5e4d459a57eae66ee2206bMon, 21 Aug 2017 15:46:22 +0000Fidelitas DevelopmentSearching for Better Digital Marketing with Google with Josh Weum In Episode 15, Josh Weum, Digital Ambassador for Google Adwords, elaborates on the intricacies of SEO and PPC regarding Google. As an ambassador for Adwords, Josh has a deep...2839falsefullhttps://www.spreaker.com/episode/ep-14-global-ecommerce-strategy-charlie-cole--12691383
In Episode 14, Charlie Cole, Chief Digital Officer and VP at TUMI and Global Chief eCommerce Officer at Samsonite, explores the global ecommerce strategy with Tyler and Kyle. Charlie has an extensive background in the ecommerce industry; his knowledge and expertise have helped guide the merger of TUMI and Samsonite. Charlie discusses TUMI’s priorities heading into 2018 and also shares how to gain and retain talent, how to build brand loyalty and more.]]>e4784b1b6b6bf64d8ad09d494da9bd6bTue, 25 Jul 2017 18:01:00 +0000Fidelitas DevelopmentGlobal Ecommerce Strategy with Charlie Cole In Episode 14, Charlie Cole, Chief Digital Officer and VP at TUMI and Global Chief eCommerce Officer at Samsonite, explores the global ecommerce strategy with Tyler and Kyle. Charlie has an extensive...
In Episode 14, Charlie Cole, Chief Digital Officer and VP at TUMI and Global Chief eCommerce Officer at Samsonite, explores the global ecommerce strategy with Tyler and Kyle. Charlie has an extensive background in the ecommerce industry; his knowledge and expertise have helped guide the merger of TUMI and Samsonite. Charlie discusses TUMI’s priorities heading into 2018 and also shares how to gain and retain talent, how to build brand loyalty and more.]]>2955falsefullhttps://www.spreaker.com/episode/ep-13-integrating-your-sales-and-marketing-teams-michael-mcmillan--12691384d24b4d1c3016465c0ae4e34ee9252271Sat, 15 Jul 2017 00:35:47 +0000Fidelitas DevelopmentIntegrating Your Sales and Marketing Teams with Michael McMillan In Episode 13 of the Lion’s Share Marketing Podcast, Michael McMillan discusses the need for businesses to integrate their sales and marketing teams. Mike begins by sharing some of his...2645falsefullhttps://www.spreaker.com/episode/ep-12-kickstarting-a-brand-dan-farris--1269138229fb9f169de0afb652cf1f00ea8214dfMon, 03 Jul 2017 23:46:37 +0000Fidelitas DevelopmentKickstarting a Brand with the CEO of MODRN MAN, Dan Farris In Episode 12 of the Lion’s Share Marketing Podcast, we get a sneak peak into what it takes for kickstarting a brand. Dan Farris, CEO and founder of MODRN MAN, shares with us the motivation...2017falsefullhttps://www.spreaker.com/episode/ep-11-legally-sound-marketing-insights-nasir-pasha-matt-staub--12691385fbe1165e3361f335545d21c853815cc9Tue, 06 Jun 2017 15:04:31 +0000Fidelitas DevelopmentLegally Sound Marketing Insights with Nasir Pasha & Matt Staub of the Legally Sound Smart Business Podcast In Episode 11 of the Lion’s Share Marketing Podcast, attorneys Matt Staub and Nasir Pasha share their legally sound marketing expertise about...1741falsefullhttps://www.spreaker.com/episode/ep-10-tackling-pr-with-the-la-chargers-scott-yoffe--126913864c799a721bab18ddefff34dff4aae3d0Wed, 24 May 2017 13:37:41 +0000Fidelitas DevelopmentIn Episode 10 of the Lion’s Share Marketing Podcast, we’re tackling PR with the LA Chargers’ Assistant Director of PR, Scott Yoffe. Scott shares his experience working in the sports industry and his story about how he first started working for the...1701falsefullhttps://www.spreaker.com/episode/ep-9-how-boring-businesses-can-leverage-social-media-kristin-ludwick--1269138852a15c6c134c1220635b0c6205099115Thu, 11 May 2017 18:46:31 +0000Fidelitas DevelopmentMaking Parking Great Again: How Boring Businesses Can Leverage Social Media In Episode 9 of the Lion’s Share Marketing Podcast our featured guest, Kristin Ludwick, Director of Marketing at Ace Parking, introduces various techniques on how boring...2258falsefullhttps://www.spreaker.com/episode/ep-8-seo-trends-tips-tricks-kenny-soto--1269139353db9db0552a115272c7afde8505aa24Mon, 24 Apr 2017 17:08:32 +0000Fidelitas DevelopmentIn Episode 8 of the Lion’s Share Marketing Podcast our guest, Kenny Soto, offers insight on SEO trends and shares some tips for marketing leaders. Kenny Soto is Fidelitas Development’s own Director of Digital Marketing. He works closely with Fidelitas...1335falsefullhttps://www.spreaker.com/episode/ep-6-stronger-content-social-search-jeff-johnson--12691395969e2e2255add7af8677d43858ef566bMon, 27 Mar 2017 13:43:52 +0000Fidelitas DevelopmentIn Episode 6 of the Lion’s Share Marketing Podcast our featured guest, Jeff Johnson, offers insight into stronger content, social, & search as well as what small business owners and marketing teams can do to overcome them. Jeff begins by narrating his...2098falsefullhttps://www.spreaker.com/episode/ep-5-marketing-to-millennials-tom-hume--12691394129339301db26cc583c8590944156fe3Tue, 07 Mar 2017 22:41:45 +0000Fidelitas DevelopmentIn Episode 5 of the Lion’s Share Marketing Podcast our featured guest, Tom Hume, offers insight into techniques to attract Millennials to purchase established products. Tom begins by retelling his success in reducing the average age of Toshiba buyers...2610falsefullhttps://www.spreaker.com/episode/ep-4-why-building-authority-is-essential-gene-hammett--126914696ec4d5e0aa3d0aea970535aa65a9feabThu, 09 Feb 2017 15:59:20 +0000Fidelitas DevelopmentIn Episode 4 of the Lion’s Share Marketing Podcast our featured guest, Gene Hammett, offers insight into the importance of building authority. Gene is a coach, speaks on building authority, and teaches clients to leverage their authority and how to...2033falsefullhttps://www.spreaker.com/episode/ep-3-e-commerce-re-platforming-affiliate-channels-jeff-cash--126913970c617024bb2b5ed1e58a563cb9c02fa1Thu, 09 Feb 2017 15:46:01 +0000Fidelitas DevelopmentIn Episode 3 of the Lion’s Share Marketing Podcast our featured guest, Jeff Cash, offers insight into e-commerce, re-platforming, and building affiliate channels. At Newell Group, his role as Marketing Director is to discover a direct to consumer...1740falsefullhttps://www.spreaker.com/episode/ep-2-understanding-brand-voice-reddit-brian-swichkow--126913990a272471287c92d086578dece8ffb9b6Thu, 09 Feb 2017 15:33:58 +0000Fidelitas DevelopmentIn this episode of The Lion’s Share Marketing Podcast our featured guest, Brian Swichkow of Ghost Influence, offers insight into the importance of understanding brand voice and shares how he leverages Reddit as a marketing tool. Community Platforms...2700falsefullhttps://www.spreaker.com/episode/ep-1-optimizing-websites-for-search-jon-henshaw--12691403d6da6698e2fb0b8dbe29e8a9895fcc24Thu, 09 Feb 2017 15:17:12 +0000Fidelitas DevelopmentIn Episode 1 of the Lion’s Share Marketing Podcast our featured guest, Jon Henshaw, offers insight into the importance of optimizing websites for search. Jon is the CEO and Co-Founder of Raven Tools, a platform that provides SEO Analyses and Reporting...2217falsefullhttps://www.spreaker.com/episode/ep-0-welcome-to-the-lion-s-share-podcast-tyler-sickmeyer-kyle-weber--12691400286276c1114f52982ec4d8da54c699ebThu, 09 Feb 2017 14:41:31 +0000Fidelitas DevelopmentThe Marketing Industry can sometimes be the loneliest, loudest, and biggest party in town, all at the same time. Tyler and Kyle, modern day bearded Mad Men, dive into marketing strategy, opportunities, current events, and more with a humorous and...575advertising,marketingfalsefull