http://thegoldinggroup.com/www.TheGoldingGroup.com]]>enBusiness© 2023 The Golding Grouphttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b2ef2fe727bda85b834c6370e8feb8e2.jpghttp://thegoldinggroup.com/Wed, 21 Aug 2024 11:01:32 +0000The Golding GroupThe Golding Groupgrowth@thegoldinggroup.comThe Strategic Growth Podcast features expert insights, interviews with thought leaders and business plan triage for entrepreneurs, funders and decision-makers. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group....www.TheGoldingGroup.com]]>false6c1bb97d-1c9b-58c0-a9b6-9cfd869c4fbbepisodichttps://www.spreaker.com/episode/the-final-episode-of-the-strategic-growth-podcast--61072950What started as "Conversations with The Golding Group" https://bit.ly/GGConvo evolved into the #NeoMarketing Podcast https://bit.ly/NMPYouTube and eventually the Strategic Growth Podcast. All of the content we have created since 2017 will remain online and available to all. If this is your first time or two hundredth time listening, go back though our catalog and engage episodes that could benefit you the most.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Subscribe to the podcast at https://bit.ly/StrategicGrowthPodcast.]]>https://api.spreaker.com/episode/61072950Wed, 21 Aug 2024 11:00:02 +0000The Golding GroupAll good things must come to an end, including the Strategic Growth Podcast. Episode 200 ends a series of conversations we began back in 2017 to help entrepreneurs, business owners and decision-makers better understand how to be successful in the real...What started as "Conversations with The Golding Group" https://bit.ly/GGConvo evolved into the #NeoMarketing Podcast https://bit.ly/NMPYouTube and eventually the Strategic Growth Podcast. All of the content we have created since 2017 will remain online and available to all. If this is your first time or two hundredth time listening, go back though our catalog and engage episodes that could benefit you the most.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Subscribe to the podcast at https://bit.ly/StrategicGrowthPodcast.]]>1641audience,communication,customer,empowerment,episode,final,growth,leadership,management,podcast,protocols,series,service,strategic,trainingfalsefullhttps://www.spreaker.com/episode/flashback-to-the-conversations-with-the-golding-group-podcast-pilot-series--60913121(Spoiler Alert: it does!)

• Ep1: Crisis Management in the Real World. We discuss the real-world application of crisis management protocols. This is an informative six minutes for any business owner, director or manager.
• Ep2: Strategic Communication Planning. We discuss Strategic Communication Planning as it directly relates to business success.
• Ep3: Business Process Management (BPM). We discuss internal and external communication, audience development and other efficiency and profitability factors. This is a very insightful 10-minute discussion about all things associated with BPM.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Subscribe at https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/60913121Wed, 07 Aug 2024 11:00:04 +0000The Golding GroupBefore the Strategic Growth Podcast and before the NeoMarketing Podcast, we recorded three pilot episodes called "Conversations With The Golding Group." These 3 episodes became the prototype for our current podcast and video interview series. As the...(Spoiler Alert: it does!)

• Ep1: Crisis Management in the Real World. We discuss the real-world application of crisis management protocols. This is an informative six minutes for any business owner, director or manager.
• Ep2: Strategic Communication Planning. We discuss Strategic Communication Planning as it directly relates to business success.
• Ep3: Business Process Management (BPM). We discuss internal and external communication, audience development and other efficiency and profitability factors. This is a very insightful 10-minute discussion about all things associated with BPM.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Subscribe at https://bit.ly/StrategicGrowthPodcast]]>1294advice,audio,bpm,business,communication,conversations,crisis,growth,management,pilot,podcast,pr,process,protocols,prototype,public,relations,series,strategic,videofalsefullhttps://www.spreaker.com/episode/the-power-of-careertech-with-cara-evans-director-of-axis-at-francis-tuttle--60700813Evans was previously at Autry Technology Center, where she specialized in innovation, economic development, business consulting and entrepreneurship. She has also taught business and technology courses at several other technology centers and junior colleges. In the private equity and Oklahoma startup ecosystem, she remotely manages deal flow for EncompassFSI/Private Partners Opportunity Fund, which has participated in and invested in companies in Oklahoma, Texas and Kansas.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/60700813Wed, 17 Jul 2024 11:00:02 +0000The Golding GroupSpecial guest Cara Evans is the Director of AXIS business incubator powered by Francis Tuttle Technology Center, immediate past chair of the Oklahoma Venture Forum and long-time entrepreneur whose economic development journey has come full circle....Evans was previously at Autry Technology Center, where she specialized in innovation, economic development, business consulting and entrepreneurship. She has also taught business and technology courses at several other technology centers and junior colleges. In the private equity and Oklahoma startup ecosystem, she remotely manages deal flow for EncompassFSI/Private Partners Opportunity Fund, which has participated in and invested in companies in Oklahoma, Texas and Kansas.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. https://bit.ly/StrategicGrowthPodcast]]>1831axis,careertech,development,economic,education,entrepreneur,francis,growth,guest,interview,oklahoma,ovf,podcast,rural,strategic,tuttlefalsefullhttps://www.spreaker.com/episode/executive-coaching-with-george-glover-vistage-okc--60558926  Glover has held chief executive leadership roles in large publicly held organizations, with over 15,000 employees, and in smaller organizations, both employee and privately owned, with 300-500 employees. He possesses a broad, hands-on perspective with cross-functional C-suite leadership experience in Finance, Sales, Marketing and Operations. Glover has experienced diverse work cultures having worked and lived in the United States, China, Malaysia, Australia and Mali along with time spent in South America, South Asia and Southeast Asia.
  Vistage offers a layered experience and built-in accountability: a private advisory group, one-to-one coaching, world-class speakers and expert-led workshops. Each member of the peer group acts as a "private advisor" and part of the collective "brain trust." Vistage members participate in monthly, Chair-led private advisory group meetings. More than 21,000 members also have access to one-to-one executive coaching, expert speakers, and our global network of business leaders.
  The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/60558926Wed, 03 Jul 2024 11:00:02 +0000The Golding GroupSpecial guest George Glover is an executive coach for Vistage Oklahoma City. He manages multiple private peer advisory groups of over 50 high-integrity Oklahoma CEOs, key executives and managers who desire to improve their personal and business...  Glover has held chief executive leadership roles in large publicly held organizations, with over 15,000 employees, and in smaller organizations, both employee and privately owned, with 300-500 employees. He possesses a broad, hands-on perspective with cross-functional C-suite leadership experience in Finance, Sales, Marketing and Operations. Glover has experienced diverse work cultures having worked and lived in the United States, China, Malaysia, Australia and Mali along with time spent in South America, South Asia and Southeast Asia.
  Vistage offers a layered experience and built-in accountability: a private advisory group, one-to-one coaching, world-class speakers and expert-led workshops. Each member of the peer group acts as a "private advisor" and part of the collective "brain trust." Vistage members participate in monthly, Chair-led private advisory group meetings. More than 21,000 members also have access to one-to-one executive coaching, expert speakers, and our global network of business leaders.
  The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>2366ceo,cfo,cio,cmo,coaching,coo,cto,executive,growth,guest,interview,okc,oklahoma,stratgic,vistagefalsefullhttps://www.spreaker.com/episode/the-future-of-agtech-with-sean-akadiri-ceo-of-agboost--60417073Akadiri came to the U.S. from Nigeria when he was 19 years old, on a student visa to attend college. He received a Bachelor's degree in Biology, and a minor in Chemistry from East Central University and earned his MBA from Mid-American Christian University. He also attended the University of Oklahoma’s College of Engineering for 3 years studying Chemical Engineering.
Akadiri has over 15 years of experience in the biotechnology and life science industries. His team developed the Next-Generation Livestock Management Technology Platform called AgBoost. AgBoost is a proprietary data-driven analytical tool used by livestock producers across the U.S. and around the world to make selective breeding, management and marketing decisions for animals using data. (i.e. Genetics, performance, health and nutrition data). https://wp.ag-boost.com
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/60417073Wed, 19 Jun 2024 11:00:04 +0000The Golding GroupSpecial guest Sean Akadiri, MBA is the Founder, President & CEO at AgBoost, a data analytics company in Oklahoma City. He is an Ag-Tech entrepreneur passionate about using data analytics to improve the performance and productivity of livestock....Akadiri came to the U.S. from Nigeria when he was 19 years old, on a student visa to attend college. He received a Bachelor's degree in Biology, and a minor in Chemistry from East Central University and earned his MBA from Mid-American Christian University. He also attended the University of Oklahoma’s College of Engineering for 3 years studying Chemical Engineering.
Akadiri has over 15 years of experience in the biotechnology and life science industries. His team developed the Next-Generation Livestock Management Technology Platform called AgBoost. AgBoost is a proprietary data-driven analytical tool used by livestock producers across the U.S. and around the world to make selective breeding, management and marketing decisions for animals using data. (i.e. Genetics, performance, health and nutrition data). https://wp.ag-boost.com
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>1836agboost,agriculture,agtech,analytics,bio;ogy,breeding,chemistry,data,dna,engineering,entrepreneur,genetics,guest,interview,livestock,managment,marketing,oklahoma,science,technologyfalsefullhttps://www.spreaker.com/episode/revolutionary-ideas-between-the-coast-with-justin-wilson-plains-ventures--60267773Plains Ventures provides resources, guidance and support needed to grow successful companies. They fuel revolutionary ideas between the coasts, guiding founders from idea to exit. Their commitment is to continue doing what we’ve always done—uncovering inspiring entrepreneurs who are creating real value in places like our home state of Oklahoma and other traditionally overlooked places. Plains Ventures has a proven infrastructure consisting of capital, experience and network that positions them to help companies succeed. https://plainsvc.com
Wilson holds a Bachelor of Science in Physiology from Oklahoma State University and an MBA from the Yale School of Management. He is a proud Tribal Member of the Choctaw Nation of Oklahoma and lives in Edmond with his wife, Brooklyn, and their two young sons.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Subscribe to the podcast at https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/60267773Wed, 05 Jun 2024 11:00:04 +0000The Golding GroupJustin Wilson, MBA, is the President and Managing Director at Plains Ventures, an OKC and Tulsa-based Venture Capital fund management firm with over $120m in assets under management. With a background in private equity, healthcare, politics and...Plains Ventures provides resources, guidance and support needed to grow successful companies. They fuel revolutionary ideas between the coasts, guiding founders from idea to exit. Their commitment is to continue doing what we’ve always done—uncovering inspiring entrepreneurs who are creating real value in places like our home state of Oklahoma and other traditionally overlooked places. Plains Ventures has a proven infrastructure consisting of capital, experience and network that positions them to help companies succeed. https://plainsvc.com
Wilson holds a Bachelor of Science in Physiology from Oklahoma State University and an MBA from the Yale School of Management. He is a proud Tribal Member of the Choctaw Nation of Oklahoma and lives in Edmond with his wife, Brooklyn, and their two young sons.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Subscribe to the podcast at https://bit.ly/StrategicGrowthPodcast]]>1900business,capital,guest,i2e,interview,investing,oklahoma,plains,vc,venture,venturesfalsefullhttps://www.spreaker.com/episode/early-stage-vc-with-kevin-moore-founder-of-serac-ventures--60049553Serac Ventures is an early-stage venture capital firm that invests in the seed stage, providing the greatest opportunity for outsized returns. they back companies building technologies that expand access to capital and financial services and make work faster, more secure and more productive. Serac typically writes checks between $250K to $750K. They look for companies with a finished product, revenue, a growing customer base and a scalable and capital-efficient business model. https://www.seracventures.vc
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Listen/Stream/Subscribe the audio podcast https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/60049553Wed, 22 May 2024 11:15:02 +0000The Golding GroupWhat better way to understand venture capital investing than by interviewing a specialist with tremendous professional experience? Our special guest is Kevin Moore, Founder and Managing Partner of Serac Ventures in Oklahoma City. Moore has over 16...Serac Ventures is an early-stage venture capital firm that invests in the seed stage, providing the greatest opportunity for outsized returns. they back companies building technologies that expand access to capital and financial services and make work faster, more secure and more productive. Serac typically writes checks between $250K to $750K. They look for companies with a finished product, revenue, a growing customer base and a scalable and capital-efficient business model. https://www.seracventures.vc
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Listen/Stream/Subscribe the audio podcast https://bit.ly/StrategicGrowthPodcast]]>1933business,capital,expert,fundraising,golding,growth,guest,interview,investing,oklahoma,podcast,seed,serac,startup,strategic,vc,venture,venturesfalsefullhttps://www.spreaker.com/episode/educational-disruption-anthropology-and-bbq-fundraisers--59737091ThickDescriptions.org
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Listen/Stream/Subscribe at https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/59737091Wed, 01 May 2024 11:00:04 +0000The Golding GroupWe have two return guests, Suzette Change and Corey Walker, on the podcast today to talk about a BBQ fundraiser for Thick Descriptions, a non-profit org. that disrupts traditional education methods to help humans thrive where they are, building a...ThickDescriptions.org
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group. Listen/Stream/Subscribe at https://bit.ly/StrategicGrowthPodcast]]>996anthropology,bbq,descriptions,disruption,education,fundraiser,growth,innovation,non-profit,oklahoma,podcast,steam,stem,strategic,thickfalsefullhttps://www.spreaker.com/episode/startups-and-rebrands-with-shelter-ready--59267933
The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode. But it’s worth the effort if the rebrand can make a big enough impact.

Why the change, you ask? We listened to potential customer feedback and realized the previous name, Storm Check, needed clarification. Many mistakenly associated our services with storm shelter installation or storm chasing. We wanted a positive name that clearly conveyed the safety and peace of mind provided to families who utilize a storm shelter during severe weather. Shelter Ready! is embracing a brand identity that speaks directly to the core of what they do: preparing your shelter for whatever Mother Nature may bring.

We also simplified the service packages from three tiers to one, reflecting our dedication to streamlining the customer experience. Now, with just one click, you can access comprehensive storm shelter cleaning and preparedness services conveniently available through the new and improved website CleanMyShelter.com.

As part of our rebranding efforts, we’ve also refreshed our logo, opting for an umbrella symbol to represent shelter from the storm—a universal symbol of protection and safety. This new branding is visually appealing and reinforces our commitment to protecting your family, pets and neighbors during severe weather events.

The idea started with a conversation about providing opportunities for veterans and helping keep Oklahomans safe during a storm. As residents of Oklahoma, the founders of Shelter Ready! know how important it is to have a safe, clean place to go at a moment’s notice. They are also grateful and proud of the servicemen and women who helped secure our freedom. They aim to employ veterans who have served our country and empower them to become leaders within the company across all levels.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/59267933Wed, 03 Apr 2024 11:00:02 +0000The Golding GroupThe best businesses have three main components: Solve a problem, offer a manageable solution and provide value above what is expected. Local startup Storm Check was launched with this in mind. After initial success, the founders recently went through...
The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode. But it’s worth the effort if the rebrand can make a big enough impact.

Why the change, you ask? We listened to potential customer feedback and realized the previous name, Storm Check, needed clarification. Many mistakenly associated our services with storm shelter installation or storm chasing. We wanted a positive name that clearly conveyed the safety and peace of mind provided to families who utilize a storm shelter during severe weather. Shelter Ready! is embracing a brand identity that speaks directly to the core of what they do: preparing your shelter for whatever Mother Nature may bring.

We also simplified the service packages from three tiers to one, reflecting our dedication to streamlining the customer experience. Now, with just one click, you can access comprehensive storm shelter cleaning and preparedness services conveniently available through the new and improved website CleanMyShelter.com.

As part of our rebranding efforts, we’ve also refreshed our logo, opting for an umbrella symbol to represent shelter from the storm—a universal symbol of protection and safety. This new branding is visually appealing and reinforces our commitment to protecting your family, pets and neighbors during severe weather events.

The idea started with a conversation about providing opportunities for veterans and helping keep Oklahomans safe during a storm. As residents of Oklahoma, the founders of Shelter Ready! know how important it is to have a safe, clean place to go at a moment’s notice. They are also grateful and proud of the servicemen and women who helped secure our freedom. They aim to employ veterans who have served our country and empower them to become leaders within the company across all levels.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast]]>1356brand,business,community,economic,employement,empowerment,entrepreneurs,growth,impact,launch,marketing,military,podcast,rebrand,service,shelter,startup,storm,strategic,veteransfalsefullhttps://www.spreaker.com/episode/4-step-strategic-decision-making-process--59105460

1. Know yourself
2. Know your audience
3. Know your value
4. Know your position 

This episode will provide you all the information you need to craft a strategy and plan for implementation, execution and measurement. You can be strategic, systematic, and comprehensive in your decision-making process. Insert the proper details depending on your organization, competition, audience and market. You now have all the tools to begin the process.

For a more detailed discussion about utilizing strategic planning for your business decision-making process, please contact us. https://thegoldinggroup.com

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/59105460Wed, 20 Mar 2024 11:00:02 +0000The Golding GroupA guide to being strategic, systematic and comprehensive in your decision-making. Today's episode provides a structural overview that anyone can use; just apply your situational details. You need to know four things before you begin the strategy...

1. Know yourself
2. Know your audience
3. Know your value
4. Know your position 

This episode will provide you all the information you need to craft a strategy and plan for implementation, execution and measurement. You can be strategic, systematic, and comprehensive in your decision-making process. Insert the proper details depending on your organization, competition, audience and market. You now have all the tools to begin the process.

For a more detailed discussion about utilizing strategic planning for your business decision-making process, please contact us. https://thegoldinggroup.com

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast]]>451audience,competition,culture,decision,development,management,market,marketing,message,positioning,process,proposition,strategic,strategy,valuefalsefullhttps://www.spreaker.com/episode/how-to-be-successful-in-okla-venture-capital-with-rex-smitherman-president-of-i2e--58933376
Smitherman has more than 25 years’ experience in community and economic development, and has worked with state and local governments, the federal government, local and national non-profit organizations, economic development organizations and some of the country’s largest corporations to grow Oklahoma’s economy. Smitherman is a wealth of knowledge and experience building successful companies, state agencies and economic ecosystems. https://i2e.org/

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/58933376Wed, 06 Mar 2024 12:00:02 +0000The Golding GroupSince 1998, i2E has been a trusted and accomplished partner in Oklahoma’s community and economy, working closely with business owners and leaders to develop and strengthen their ideas, scale their companies responsibly, launch successfully and ensure...
Smitherman has more than 25 years’ experience in community and economic development, and has worked with state and local governments, the federal government, local and national non-profit organizations, economic development organizations and some of the country’s largest corporations to grow Oklahoma’s economy. Smitherman is a wealth of knowledge and experience building successful companies, state agencies and economic ecosystems. https://i2e.org/

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast]]>1789business,capital,i2e,investing,oklahoma,startup,vc,venturefalsefullhttps://www.spreaker.com/episode/bold-statement-improve-any-business-with-effectiveness-and-efficiency--58754527https://calendly.com/grow-with-us/fix-my-business

There are two ways to create sustainable profitability in any business: Effectiveness and Efficiency. Both should be pursued simultaneously and continually with focus and consistency. How do you apply these techniques to your business? We're giving you an overview of this podcast today.

• Effectiveness: Get more with the same (or less cost) by doing what you do, just better. Using your budget as well as possible to get the outcomes you're looking for.
• Efficiency: Doing more with less effort or cost. Reducing waste, increasing speed, reducing sales or production cycles and creating opportunities for new or repeat business (most profitable).

This episode will explain more about what these terms mean and how to apply them, but I can't tell you everything on the podcast. That's what professional consultations are for, so I can tailor that information to each business scenario. We will work through specifics with you when we meet to discuss your business. Click the special link above to schedule your FREE half-hour conversation. Let's work together to make your business a success. It’s essential to assess each business’s unique operations and identify specific pain points or areas of improvement to tailor the strategies accordingly. Regular monitoring, measurement and continuous improvement efforts are essential to ensure sustained effectiveness and efficiency gains.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast.]]>https://api.spreaker.com/episode/58754527Wed, 21 Feb 2024 12:00:02 +0000The Golding GroupWe're making a BOLD but true statement today to grab your attention but also offer you an opportunity to improve your business in specific ways that create sustainable success and profitability. The Golding Group can help you do just that. All you...https://calendly.com/grow-with-us/fix-my-business

There are two ways to create sustainable profitability in any business: Effectiveness and Efficiency. Both should be pursued simultaneously and continually with focus and consistency. How do you apply these techniques to your business? We're giving you an overview of this podcast today.

• Effectiveness: Get more with the same (or less cost) by doing what you do, just better. Using your budget as well as possible to get the outcomes you're looking for.
• Efficiency: Doing more with less effort or cost. Reducing waste, increasing speed, reducing sales or production cycles and creating opportunities for new or repeat business (most profitable).

This episode will explain more about what these terms mean and how to apply them, but I can't tell you everything on the podcast. That's what professional consultations are for, so I can tailor that information to each business scenario. We will work through specifics with you when we meet to discuss your business. Click the special link above to schedule your FREE half-hour conversation. Let's work together to make your business a success. It’s essential to assess each business’s unique operations and identify specific pain points or areas of improvement to tailor the strategies accordingly. Regular monitoring, measurement and continuous improvement efforts are essential to ensure sustained effectiveness and efficiency gains.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast.]]>1111advice,business,coaching,consulting,effective,effectiveness,efficiency,efficient,growth,podcast,profit,profitability,strategic,success,sustainablefalsefullhttps://www.spreaker.com/episode/darrel-frater-senior-associate-at-serac-ventures-talks-vc-day-okc--58467347
Guests can register at https://lu.ma/vcdayokc. Location: The Lume Event Space, 619 W Main St, Oklahoma City, Film Row. Partnering Organizations: Serac Ventures, Stout Street Capital, Victorum Capital, Plains Ventures, Cortado Ventures, Crimson Prairie Ventures, Boyd Street Ventures. Corporate Sponsors: Regent Bank

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/58467347Wed, 31 Jan 2024 12:00:02 +0000The Golding GroupHere's a cool idea: for one day, co-work with VCs in your ecosystem. Our guest today is Darrel Frater, Senior Associate at Serac Ventures talking about VC Day - OKC on Thursday, February 8th. This is an open event for VCs, LPs, and Founders interested...
Guests can register at https://lu.ma/vcdayokc. Location: The Lume Event Space, 619 W Main St, Oklahoma City, Film Row. Partnering Organizations: Serac Ventures, Stout Street Capital, Victorum Capital, Plains Ventures, Cortado Ventures, Crimson Prairie Ventures, Boyd Street Ventures. Corporate Sponsors: Regent Bank

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>985business,capital,funding,okc,oklahoma,startup,vc,venturefalsefullhttps://www.spreaker.com/episode/the-best-of-the-strategic-growth-podcast-2023-part-2--58322622
Guest appear in this order:
• Jeanean Yanish Jones, Executive Director of Health Alliance for the Uninsured
• Jonathan Dodson, CEO of Pivot
• Professional Podcasting: Communication, Not Selling
• Jeffery Barnett, Boston Safety & Compliance
• Wine With Kelley McGuire • Ashley Coffey, Host of Coffey & Code Podcast
• Capital Growth Support Services For Venture Investors
• William Blake, CEO of Vesta Foundation Solutions and Unisonworx
• Bryce Thompson, CORD Construction and CTB Group
• Tim Priebe, CEO of Backslash Creative
• Chelsea Luxen, CEO & Cofounder of ParaNano Wound Care

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/58322622Wed, 17 Jan 2024 12:00:02 +0000The Golding GroupLast year, we had so many amazing guests, insightful conversations and interesting topics discussed on the Strategic Growth Podcast. We kick off 2024 with part two (part one posted on 1/3/24) of the best clips from July to December). Guest appear in...
Guest appear in this order:
• Jeanean Yanish Jones, Executive Director of Health Alliance for the Uninsured
• Jonathan Dodson, CEO of Pivot
• Professional Podcasting: Communication, Not Selling
• Jeffery Barnett, Boston Safety & Compliance
• Wine With Kelley McGuire • Ashley Coffey, Host of Coffey & Code Podcast
• Capital Growth Support Services For Venture Investors
• William Blake, CEO of Vesta Foundation Solutions and Unisonworx
• Bryce Thompson, CORD Construction and CTB Group
• Tim Priebe, CEO of Backslash Creative
• Chelsea Luxen, CEO & Cofounder of ParaNano Wound Care

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>12372023,best,clips,guest,interview,of,specialfalsefullhttps://www.spreaker.com/episode/the-best-of-the-strategic-growth-podcast-2023-part-1--58173796
Guest appear in this order:
• Kitt Letcher CEO of the BBB-OKC
• Alex Ruhter, founder of JackBe Drive Thru Grocery
• Business Pan Triage with startup founder Zacharias Voulgaris
• Hoang Lam, CEO of CMM Financial
• Elizabeth Larios, Program Director at gBETA OKC
• Kris Ward, author of best seller Win The Hour, Win The Day
• Hannah Schmitt, founder of The Treasury OKC
• Kyle Golding's "How To Write A Strategic Plan" presentation at The Treasury OKC
• Chad Watts from Scars And Stripes Coffee
• Major Ed Pulido from the Warrior For Freedom, Heart of a Lion foundation

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/58173796Wed, 03 Jan 2024 12:00:03 +0000The Golding GroupWe had so many amazing guests, insightful conversations and interesting topics discussed on the Strategic Growth Podcast in 2023. We kick off 2024 with a review of the best clips from January to June (Part 2 will cover July to December). Guest appear...
Guest appear in this order:
• Kitt Letcher CEO of the BBB-OKC
• Alex Ruhter, founder of JackBe Drive Thru Grocery
• Business Pan Triage with startup founder Zacharias Voulgaris
• Hoang Lam, CEO of CMM Financial
• Elizabeth Larios, Program Director at gBETA OKC
• Kris Ward, author of best seller Win The Hour, Win The Day
• Hannah Schmitt, founder of The Treasury OKC
• Kyle Golding's "How To Write A Strategic Plan" presentation at The Treasury OKC
• Chad Watts from Scars And Stripes Coffee
• Major Ed Pulido from the Warrior For Freedom, Heart of a Lion foundation

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>13282023,best,business,capital,clips,corporate,culture,growth,guest,interview,plan,podcast,startup,strategic,vc,venturefalsefullhttps://www.spreaker.com/episode/medical-innovation-with-chelsea-luxen-ceo-of-paranano-wound-care--58060053(if it has turned green your wound is infected).

Luxen is best known for her strong business sense and proven skills in business development and growth, administration and project management. She has co-founded three companies, each with license agreements to technology from institutions including the University of Central Oklahoma and the University of Manitoba. Luxen has developed numerous animal model proposals directed toward FDA clearance and worked closely with FDA consultants to develop regulatory strategies.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/58060053Wed, 20 Dec 2023 12:00:03 +0000The Golding GroupBiotech, nanotech and medical device development are rapidly advancing in Oklahoma. Chelsea Luxen, CEO of ParaNano Wound Care, is one of the innovators in these industries in the Sooner State. Her startup is a pre-clinical company founded in 2018...(if it has turned green your wound is infected).

Luxen is best known for her strong business sense and proven skills in business development and growth, administration and project management. She has co-founded three companies, each with license agreements to technology from institutions including the University of Central Oklahoma and the University of Manitoba. Luxen has developed numerous animal model proposals directed toward FDA clearance and worked closely with FDA consultants to develop regulatory strategies.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>2104biotech,business,capital,care,ceo,cofounder,development,device,fda,fundraising,innovation,interview,medical,nanotech,oklahoma,startup,vc,venture,woundfalsefullhttps://www.spreaker.com/episode/the-rebranding-process-with-tim-priebe-backslash-creative--57923704Backslash Creative, which recently went through a multi-year rebranding process from T&S Online Marketing (since 2014) and the original launch name of T&S Web Design. The Backslash Creative team recently unveiled (still technically in transition) the major rebrand as part of their 20th business anniversary. https://backslashcreative.com

We discuss the motivation to make the change, details of the rebranding process and the importance of doing everything as close to perfect as you can to make a rebranding effort worthwhile and ultimately beneficial. Priebe is also the Publisher of the Edmond Business online magazine and has written 5 books on web design, social media and digital marketing.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/57923704Wed, 06 Dec 2023 12:32:47 +0000The Golding GroupRebranding an existing business is not an easy task to be taken lightly, but when done right the benefits are worth the extra effort, attention to detail and dedication to the process. Our guest on episode 184 is Tim Priebe, CEO of...Backslash Creative, which recently went through a multi-year rebranding process from T&S Online Marketing (since 2014) and the original launch name of T&S Web Design. The Backslash Creative team recently unveiled (still technically in transition) the major rebrand as part of their 20th business anniversary. https://backslashcreative.com

We discuss the motivation to make the change, details of the rebranding process and the importance of doing everything as close to perfect as you can to make a rebranding effort worthwhile and ultimately beneficial. Priebe is also the Publisher of the Edmond Business online magazine and has written 5 books on web design, social media and digital marketing.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>2120brand,branding,business,communication,culture,design,digital,guest,interview,management,marketing,process,rebrand,rebranding,special,success,webfalsefullhttps://www.spreaker.com/episode/people-over-projects-with-bryce-thompson-cord-construction-and-ctb-group--57734780"Every decision that I make as a business owner, I want it to be through the lens of people first. What's best for not just my people but also for the people we're working with and contracting with are trusting us by hiring us. What's best for them as well." - Bryce Thompson, owner of Cord Construction Services and Managing Partner of the Community Through Beer (CTB) Group. CTB Group includes The Patriarch in Edmond, Social Capital in downtown OKC, The Joinery in Bricktown, 1884 in Edmond and The Standard in Norman.

Thompson was recently appointed to the new Oklahoma Workforce Commission, which was created to coordinate and align all the stakeholders in the workforce ecosystem within our state. He also strongly believes in the value of suits for every university student-athlete, specifically his alma mater, the University of Oklahoma.

"If you put the people first, being successful comes easy. People over projects, people over profit, people over anything else."

We discuss how to put people first for a successful business, getting past imposter syndrome to take on new challenges, managing multiple businesses in different verticals by empowering employees, knowing your why and the importance of feeling good about yourself to do your best work.

CORD Construction https://www.cordcs.com/
CTB Group https://www.ctbokc.com/
@SoonersSuits https://twitter.com/SoonersSuits

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/57734780Wed, 22 Nov 2023 12:00:04 +0000The Golding Group"Every decision that I make as a business owner, I want it to be through the lens of people first. What's best for not just my people but also for the people we're working with and contracting with are trusting us by hiring us. What's best for them as..."Every decision that I make as a business owner, I want it to be through the lens of people first. What's best for not just my people but also for the people we're working with and contracting with are trusting us by hiring us. What's best for them as well." - Bryce Thompson, owner of Cord Construction Services and Managing Partner of the Community Through Beer (CTB) Group. CTB Group includes The Patriarch in Edmond, Social Capital in downtown OKC, The Joinery in Bricktown, 1884 in Edmond and The Standard in Norman.

Thompson was recently appointed to the new Oklahoma Workforce Commission, which was created to coordinate and align all the stakeholders in the workforce ecosystem within our state. He also strongly believes in the value of suits for every university student-athlete, specifically his alma mater, the University of Oklahoma.

"If you put the people first, being successful comes easy. People over projects, people over profit, people over anything else."

We discuss how to put people first for a successful business, getting past imposter syndrome to take on new challenges, managing multiple businesses in different verticals by empowering employees, knowing your why and the importance of feeling good about yourself to do your best work.

CORD Construction https://www.cordcs.com/
CTB Group https://www.ctbokc.com/
@SoonersSuits https://twitter.com/SoonersSuits

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>2001beer,company,craft,culture,growth,guest,interview,leadership,ou,sooners,strategic,suits,workplacefalsefullhttps://www.spreaker.com/episode/systems-of-success-with-ceo-william-blake--57461531https://www.vestafoundationsolutions.com
https://unisonworx.com
https://www.constructmyfutureok.org
https://williamwalkerblake.com

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/57461531Wed, 01 Nov 2023 11:00:03 +0000The Golding GroupOur special guest for this episode is William (Will) Blake, CEO of Vesta Foundation Solutions & Unisonworx, President of Construct My Future Non-Profit and Business Consultant. We discuss developing systems, working with the right people, scaling...https://www.vestafoundationsolutions.com
https://unisonworx.com
https://www.constructmyfutureok.org
https://williamwalkerblake.com

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>2366audience,bpm,business,ceo,culture,employee,growth,guest,interview,owner,podcast,process,strategic,success,systemization,systemsfalsefullhttps://www.spreaker.com/episode/capital-growth-support-services-for-venture-investors-and-startups--57051078
Our Team of Presenters:
• Bobby Stewart, Business Performance Advisor at Insperity https://www.insperity.com/hr-solutions/capital-markets
• Brad Willis, Friendly Neighborhood Banking Guy https://www.ffb.com/small-business/treasury-services
Kyle Golding, Entrepreneur, startup advisor and 2019-20 chairman of the Oklahoma Venture Forum https://thegoldinggroup.com/fractional-ceo
• Corey Walker, reformed corporate recruiter at Ncite Partners https://ncitepartners.com

This podcast is to introduce you to professional services for investment companies outside the standard legal, accounting and marketing support. Our goal is to provide information about new and different options you might not be aware of or currently utilizing. These services can add value to your offer sheets and increase the potential for success in your business portfolio. Please join us on Thursday, October 12th at The Verge OKC for networking, a brief presentation and direct conversations with our experts about capital growth support services specifically for VC firms, limited partners and venture investors followed by a Happy Hour at Oklahoma Craft Brewhouse sponsored by Insperity. Special thanks to our partner Kristin Garcia, Operations Director at The Verge OKC. RSVP for free at https://bit.ly/VCHappyHourOKC

Listen/Stream/Subscribe to the audio podcast at https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/57051078Wed, 04 Oct 2023 11:10:02 +0000The Golding GroupVenture Capital (VC) investing is more than just writing checks. VC firms, limited partners and individual investors offer support, connections and expertise to the startups and early-stage companies in their portfolios. To better support your...
Our Team of Presenters:
• Bobby Stewart, Business Performance Advisor at Insperity https://www.insperity.com/hr-solutions/capital-markets
• Brad Willis, Friendly Neighborhood Banking Guy https://www.ffb.com/small-business/treasury-services
Kyle Golding, Entrepreneur, startup advisor and 2019-20 chairman of the Oklahoma Venture Forum https://thegoldinggroup.com/fractional-ceo
• Corey Walker, reformed corporate recruiter at Ncite Partners https://ncitepartners.com

This podcast is to introduce you to professional services for investment companies outside the standard legal, accounting and marketing support. Our goal is to provide information about new and different options you might not be aware of or currently utilizing. These services can add value to your offer sheets and increase the potential for success in your business portfolio. Please join us on Thursday, October 12th at The Verge OKC for networking, a brief presentation and direct conversations with our experts about capital growth support services specifically for VC firms, limited partners and venture investors followed by a Happy Hour at Oklahoma Craft Brewhouse sponsored by Insperity. Special thanks to our partner Kristin Garcia, Operations Director at The Verge OKC. RSVP for free at https://bit.ly/VCHappyHourOKC

Listen/Stream/Subscribe to the audio podcast at https://bit.ly/StrategicGrowthPodcast]]>1851accounting,banking,benefits,capital,event,hr,investing,legal,marketing,okc,oklahoma,recruiting,services,support,treasury,vc,venturefalsefullhttps://www.spreaker.com/episode/embracing-emerging-technology-featuring-ashley-coffey--56845001Coffey & Code Podcast, CEO of Coffey & Consult startup and TEDx Speaker focused on bridging the gap between technology and people. She is an emerging technologies subject matter expert with over a decade of experience in the tech industry, including public, private and non-profit roles. She currently serves on the Advisory Board of the local non-profit Oklahoma Women in Technology and volunteers as a mentor in the OKC community for young women pursuing careers in technology. Previously, Ashley was an Emerging Technologies Librarian at the University of Oklahoma, Director of Technology at a local XR startup and Creative at Apple.

Coffey & Code Podcast https://podcasters.spotify.com/pod/show/coffeyandcode
Coffey & Consult https://www.coffeyandconsult.com
Oklahoma Women In Technology https://okwomenintech.org

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/56845001Wed, 20 Sep 2023 11:00:02 +0000The Golding GroupSpecial guest Ashley Coffey is host of https://podcasters.spotify.com/pod/show/coffeyandcode, CEO of https://www.coffeyandconsult.com startup and TEDx Speaker focused on bridging the gap between technology and people. She is an emerging technologies...Coffey & Code Podcast, CEO of Coffey & Consult startup and TEDx Speaker focused on bridging the gap between technology and people. She is an emerging technologies subject matter expert with over a decade of experience in the tech industry, including public, private and non-profit roles. She currently serves on the Advisory Board of the local non-profit Oklahoma Women in Technology and volunteers as a mentor in the OKC community for young women pursuing careers in technology. Previously, Ashley was an Emerging Technologies Librarian at the University of Oklahoma, Director of Technology at a local XR startup and Creative at Apple.

Coffey & Code Podcast https://podcasters.spotify.com/pod/show/coffeyandcode
Coffey & Consult https://www.coffeyandconsult.com
Oklahoma Women In Technology https://okwomenintech.org

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>2003ceo,emerging,growth,guest,host,interview,mentor,podcaster,startup,stem,strategic,technology,tedxfalsefullhttps://www.spreaker.com/episode/following-your-passion-featuring-wine-with-kelley--56702752Wine With Kelley as a response to her problem (untraditional availability) along with a passion for helping others better understand and enjoy wine. We talk about how all of her life and professional experience prepared her to formalize an idea, launch her startup and build a business model around her passion for wine tasting, education and collecting. We also taste a surprising bottle of wine as Kelley demystifies the process of learning how to approach, consume and enjoy wine no matter your taste or expertise.

Learn more about Kelley and her business at https://winewithkelley.com/
The wine we sample is the 2015 Vina Coterro Reserva by Rioja DOCa in Spain.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/56702752Wed, 06 Sep 2023 11:00:02 +0000The Golding GroupSpecial guest Kelley McGuire is on a mission to make wine fun and enjoyable for all people, no matter their level of experience or knowledge. She started her private and/or virtual wine-tasting and consulting business https://winewithkelley.com/ as a...Wine With Kelley as a response to her problem (untraditional availability) along with a passion for helping others better understand and enjoy wine. We talk about how all of her life and professional experience prepared her to formalize an idea, launch her startup and build a business model around her passion for wine tasting, education and collecting. We also taste a surprising bottle of wine as Kelley demystifies the process of learning how to approach, consume and enjoy wine no matter your taste or expertise.

Learn more about Kelley and her business at https://winewithkelley.com/
The wine we sample is the 2015 Vina Coterro Reserva by Rioja DOCa in Spain.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast]]>2097business,consulting,education,growth,passion,podcast,startup,strategic,tasting,winefalsefullhttps://www.spreaker.com/episode/preparation-for-productivity--56619413bostonsafetycompliance.com/

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/56619413Wed, 30 Aug 2023 11:00:03 +0000The Golding GroupOn this BONUS 5th Wednesday of the Month episode, Kyle Golding interviews Jeffery (Boston) Barnett, owner and Chief Consultant of Boston Safety & Compliance. He has a deep passion for ensuring that workers across all industries make it home safely...bostonsafetycompliance.com/

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: bit.ly/StrategicGrowthPodcast]]>1579compliance,construction,gas,guest,interview,oil,oklahoma,osha,productivity,safetyfalsefullhttps://www.spreaker.com/episode/how-to-be-a-great-podcast-host-or-guest--56480237VP of Marketing at the BBB serving Central Oklahoma joins our podcasting veteran CEO Kyle Golding for a conversation about making the most of podcast as a host or guest. How to prepare, connect with audiences, create ROI and be collaborative via podcast. Everyone has a story to tell, so why not make it a marketing opportunity? Let's talk about it.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/56480237Wed, 16 Aug 2023 10:55:01 +0000The Golding GroupTips and techniques for hosting or being a valued guest on podcasts. Special guest Casey Farmer, rookie podcaster and https://www.bbb.org/local-bbb/better-business-bureau-of-central-oklahoma joins our podcasting veteran CEO...VP of Marketing at the BBB serving Central Oklahoma joins our podcasting veteran CEO Kyle Golding for a conversation about making the most of podcast as a host or guest. How to prepare, connect with audiences, create ROI and be collaborative via podcast. Everyone has a story to tell, so why not make it a marketing opportunity? Let's talk about it.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast]]>1811advice,bbb,business,collaboration,growth,guest,host,interview,interviewer,podcast,podcaster,podcasting,special,strategicfalsefullhttps://www.spreaker.com/episode/professional-podcasting-communication-not-selling--56339389
Mentioned in this episode:

• Golding Group Article: Producing A Brand Podcast https://thegoldinggroup.com/producing-a-brand-podcast/
• The Saturday Morning Hustle Podcast https://saturdaymorninghustle.com/
• The Oklahoma Venture Forum Podcast https://ovf.org/Podcasts

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/56339389Wed, 02 Aug 2023 11:00:03 +0000The Golding GroupBusinesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build a community around your brand. Who can take advantage of...
Mentioned in this episode:

• Golding Group Article: Producing A Brand Podcast https://thegoldinggroup.com/producing-a-brand-podcast/
• The Saturday Morning Hustle Podcast https://saturdaymorninghustle.com/
• The Oklahoma Venture Forum Podcast https://ovf.org/Podcasts

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>1561audience,business,communication,growth,podcasting,podcasts,strategic,trustfalsefullhttps://www.spreaker.com/episode/joyous-disruption-with-jonathan-dodson-ceo-of-pivot--56140630Pivot went from concept to "real" business. Since then, Pivot has developed over $100MM in assets all within the OKC community and realized that development is just a means to be a part of human flourishing. Dodson follows the philosophy of "Joyous Disruption" as he leads Pivot into the future of OKC real estate development, community activism and cultural change.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group.

Listen/Stream/Watch/Subscribe at https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/56140630Wed, 19 Jul 2023 11:00:02 +0000The Golding Group10 years ago, Jonathan Dodson traded his banking job for a regular seat at Elemental Coffee, hoping to figure out what to do with his career. Within 10 months, David Wanzer asked Dodson to partner on redeveloping the Tower Theatre. Within 18 months of...Pivot went from concept to "real" business. Since then, Pivot has developed over $100MM in assets all within the OKC community and realized that development is just a means to be a part of human flourishing. Dodson follows the philosophy of "Joyous Disruption" as he leads Pivot into the future of OKC real estate development, community activism and cultural change.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group.

Listen/Stream/Watch/Subscribe at https://bit.ly/StrategicGrowthPodcast]]>1737community,development,disruption,growth,guest,interview,podcast,strategicfalsefullhttps://www.spreaker.com/episode/healthy-employees-with-jeanean-yanish-jones-e-d-of-health-alliance-for-the-uninsured--55623104
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group.

Listen/Stream/Watch/Subscribe at https://bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/55623104Wed, 05 Jul 2023 11:00:03 +0000The Golding GroupHealth employees are productive employees and contributing members of society. On this episode, we discuss the multitude of benefits that come from keeping our employees healthy through insurance coverage and the options employers and employees have...
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Hosted by Kyle Golding, entrepreneur and Chief Strategic Idealist for The Golding Group.

Listen/Stream/Watch/Subscribe at https://bit.ly/StrategicGrowthPodcast]]>1782guest,health,healthcare,insurance,interview,leadership,nonprofit,oklahomafalsefullhttps://www.spreaker.com/episode/empowering-and-employing-veterans--54556838Scars and Stripes Coffee and Major Ed Pulido, Co-Founder of the John-Daly Major Ed Heart of a Lion Foundation. We discuss the value of teamwork, accountability and mission focus that Veterans bring to post-service careers and the resources for businesses that hire them.

Scars and Stripes Coffee empowers Veterans to build their own business using our e-commerce platform and through direct-to-consumer sales via events. When you buy coffee from Scars and Stripes, you are buying from a Veteran and your purchase directly impacts the men and women who have served our country.

2x PGA Major Champion John Daly and Combat Wounded Veteran Major Ed Pulido, U.S. Army (Ret.) and Purple Heart recipient joined forces to make a major impact on the world of philanthropy. Both men know how important it is to have a great heart for America’s children, first responders and our nation’s Veterans.

"Our goal is to help veterans become entrepreneurs. We feel like veterans are the most suited to become entrepreneurs. Think about their service: they go in scared to death, the military breaks them down and then builds them back up, and then they're capable of taking on any enemy without a problem. They're not afraid of anything. You give them the mission and the assets - failure is not an option."

Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/54556838Wed, 21 Jun 2023 11:00:02 +0000The Golding GroupWe're discussing the immense value of employing Veterans for business owners, the country and the Veterans themselves with special guests Chad Watts, CEO of https://scarsandstripescoffee.com/ and Major Ed Pulido, Co-Founder of the...Scars and Stripes Coffee and Major Ed Pulido, Co-Founder of the John-Daly Major Ed Heart of a Lion Foundation. We discuss the value of teamwork, accountability and mission focus that Veterans bring to post-service careers and the resources for businesses that hire them.

Scars and Stripes Coffee empowers Veterans to build their own business using our e-commerce platform and through direct-to-consumer sales via events. When you buy coffee from Scars and Stripes, you are buying from a Veteran and your purchase directly impacts the men and women who have served our country.

2x PGA Major Champion John Daly and Combat Wounded Veteran Major Ed Pulido, U.S. Army (Ret.) and Purple Heart recipient joined forces to make a major impact on the world of philanthropy. Both men know how important it is to have a great heart for America’s children, first responders and our nation’s Veterans.

"Our goal is to help veterans become entrepreneurs. We feel like veterans are the most suited to become entrepreneurs. Think about their service: they go in scared to death, the military breaks them down and then builds them back up, and then they're capable of taking on any enemy without a problem. They're not afraid of anything. You give them the mission and the assets - failure is not an option."

Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>2334coffee,employment,empowerment,growth,patriots,philanthropy,podcast,service,strategic,veteransfalsefullhttps://www.spreaker.com/episode/business-process-management-defined-and-explained--54126249
To start, The Golding Group Definition: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets to create the most effective, efficient and manageable systems for sustainable business growth and longevity.

BPM is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes.

• Businesses are organized by separate but collaborative departments: Production, Distribution/Logistics, Marketing, Sales, Accounting, HR, Management, etc...
• Processes are the "business rules" (steps, guidelines, actions, operations, procedures, practices, techniques, etc.) for accomplishing necessary tasks. These are actions, tools, skills or communication required to do each job in the business. The what, when, where, why and how of every role in the business structure.
• Systems are a collection of processes that all work together to produce efficiency.
• Management is the continual adjustment, improvement, and organization of processes and systems for the best possible outcomes.
• Business Process Management is highly focused execution to maximize the potential of business strategy, assets and structure through continual improvement.

BPM creates the opportunity for constant improvement via communication, measurement and adjustment of internal and external processes. These improvements translate to efficiency in developing, creating, and delivering products and/or services. The potential benefits are lower cost to produce, fasters delivery/turn times, lower overhead, better profit margins, agility, multiple levels of leadership, consistent potential for growth and a positive attitude of innovation. A potential downside is the overthinking of business processes with too much emphasis on finding savings or efficiencies that might not exist. BPM is hardest to incorporate in industries based chiefly on creativity and experimentation but essential to quantify and organize for profitability. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/54126249Wed, 07 Jun 2023 11:53:55 +0000The Golding GroupWhat is Business Process Management (BPM) and how can it benefit your business? That's the discussion today on the podcast. BPM is an absolute dedication to the continual improvement of everything that makes up your business! To start, The Golding...
To start, The Golding Group Definition: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets to create the most effective, efficient and manageable systems for sustainable business growth and longevity.

BPM is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes.

• Businesses are organized by separate but collaborative departments: Production, Distribution/Logistics, Marketing, Sales, Accounting, HR, Management, etc...
• Processes are the "business rules" (steps, guidelines, actions, operations, procedures, practices, techniques, etc.) for accomplishing necessary tasks. These are actions, tools, skills or communication required to do each job in the business. The what, when, where, why and how of every role in the business structure.
• Systems are a collection of processes that all work together to produce efficiency.
• Management is the continual adjustment, improvement, and organization of processes and systems for the best possible outcomes.
• Business Process Management is highly focused execution to maximize the potential of business strategy, assets and structure through continual improvement.

BPM creates the opportunity for constant improvement via communication, measurement and adjustment of internal and external processes. These improvements translate to efficiency in developing, creating, and delivering products and/or services. The potential benefits are lower cost to produce, fasters delivery/turn times, lower overhead, better profit margins, agility, multiple levels of leadership, consistent potential for growth and a positive attitude of innovation. A potential downside is the overthinking of business processes with too much emphasis on finding savings or efficiencies that might not exist. BPM is hardest to incorporate in industries based chiefly on creativity and experimentation but essential to quantify and organize for profitability. Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>1591bpm,business,management,processfalsefullhttps://www.spreaker.com/episode/crisis-communication-protocol-review--53898461
Originally Premiered Mar 17, 2021 but still valid today, we revisit our conversations about when, why and how to utilize crisis communications protocols instead of out-of-date plans. "The Professor" Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a bonus protocol) for managing a crisis.

Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/53898461Wed, 17 May 2023 10:55:01 +0000The Golding GroupThanks to recent spectacular failures in audience relations from major brands (Bud Light), organizations (FBI) and high-profile individuals (pro athletes) we decided to revisit and review one of our most popular episodes regarding the proper way to...
Originally Premiered Mar 17, 2021 but still valid today, we revisit our conversations about when, why and how to utilize crisis communications protocols instead of out-of-date plans. "The Professor" Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a bonus protocol) for managing a crisis.

Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>984audience,communication,crisis,media,pr,protocol,public,relationsfalsefullhttps://www.spreaker.com/episode/how-to-write-a-strategic-plan--53720339The Treasury OKC last Friday, OKC-FD asked us to vacate the building due to a gas leak nearby. Before we were asked to leave the building, we discussed lots of great tips on the differences between a business plan and a strategic plan, how to get started crafting a strategy and the most common mistakes start-ups and small businesses make in the strategic process. Here is the content (before the fire department intervened) and some of the audience questions.

00:38 Why strategy is so important
01:41 Why everyone needs a written business plan
03:43 The difference between business plans and strategic plans
08:50 Short interruption for fire truck sirens
09:17 Why business plans and strategic plans are so important
10:50 Common mistakes and misconceptions about strategy
11:25 How to start writing a strategic plan
11:40 The 5-Finger Strategic Plan example
14:28 Budget T.E.A.M. Time. Energy. Attention. Money.
16:12 Time to evacuate the building

Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>https://api.spreaker.com/episode/53720339Wed, 03 May 2023 10:45:02 +0000The Golding GroupSoon after we started the How To Write A Strategic Plan talk at https://www.thetreasury.work/ last Friday, OKC-FD asked us to vacate the building due to a gas leak nearby. Before we were asked to leave the building, we discussed lots of great tips on...The Treasury OKC last Friday, OKC-FD asked us to vacate the building due to a gas leak nearby. Before we were asked to leave the building, we discussed lots of great tips on the differences between a business plan and a strategic plan, how to get started crafting a strategy and the most common mistakes start-ups and small businesses make in the strategic process. Here is the content (before the fire department intervened) and some of the audience questions.

00:38 Why strategy is so important
01:41 Why everyone needs a written business plan
03:43 The difference between business plans and strategic plans
08:50 Short interruption for fire truck sirens
09:17 Why business plans and strategic plans are so important
10:50 Common mistakes and misconceptions about strategy
11:25 How to start writing a strategic plan
11:40 The 5-Finger Strategic Plan example
14:28 Budget T.E.A.M. Time. Energy. Attention. Money.
16:12 Time to evacuate the building

Listen/Stream/Watch/Subscribe at bit.ly/StrategicGrowthPodcast]]>997business,event,planning,strategic,strategyfalsefullhttps://www.spreaker.com/episode/hannah-schmitt-founder-of-the-treasury-okc--53575781The Treasury is a membership club and co-working community for driven women. The Treasury is a place where women can focus on themselves and their work and legitimize their businesses with a downtown mailing address and a snazzy spot to meet clients.

The Golding Group is partnering with The Treasury to host a Strategy Review event for current and soon-to-be small business owners on Friday, April 28th from 10:00 – 11:00am CDT. Our CEO Kyle Golding will lead a strategic planning discussion, an audit of your current business strategy and a Q/A covering your specific strategy and execution questions.

The Treasury is a female coworking space, but this is a coed event! Men are encouraged to attend. This is the right event for you if: You’ve never created a big-picture strategy for your business OR You haven’t revisited or adjusted your strategy since you first went into business. RSVP for free via https://bit.ly/FreeStrategyReview

Schmitt opened The Treasury with her husband Brian in 2018 to be a productive space for local women. After working from home as a magazine editor for four years, Schmitt saw a need for a space where women could be productive and take care of daily business tasks without splurging on a private office.

Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/53575781Wed, 19 Apr 2023 10:00:03 +0000The Golding GroupLocated on historic Film Row, https://www.thetreasury.work/ is a membership club and co-working community for driven women. The Treasury is a place where women can focus on themselves and their work and legitimize their businesses with a downtown...The Treasury is a membership club and co-working community for driven women. The Treasury is a place where women can focus on themselves and their work and legitimize their businesses with a downtown mailing address and a snazzy spot to meet clients.

The Golding Group is partnering with The Treasury to host a Strategy Review event for current and soon-to-be small business owners on Friday, April 28th from 10:00 – 11:00am CDT. Our CEO Kyle Golding will lead a strategic planning discussion, an audit of your current business strategy and a Q/A covering your specific strategy and execution questions.

The Treasury is a female coworking space, but this is a coed event! Men are encouraged to attend. This is the right event for you if: You’ve never created a big-picture strategy for your business OR You haven’t revisited or adjusted your strategy since you first went into business. RSVP for free via https://bit.ly/FreeStrategyReview

Schmitt opened The Treasury with her husband Brian in 2018 to be a productive space for local women. After working from home as a magazine editor for four years, Schmitt saw a need for a space where women could be productive and take care of daily business tasks without splurging on a private office.

Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>1117business,collaboration,guest,interview,review,startup,strategic,strategyfalsefullhttps://www.spreaker.com/episode/kris-ward-author-of-win-the-hour-win-the-day--53445267https://www.winthehourwintheday.com/

After the loss of her husband, Ward returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Ward has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.

Ward helps entrepreneurs create their W.I.N Team (What Is Next) and implement the 60/40 WIN Formula so they can be in execution mode 60% of the time (execution equals revenue!). You can hear Ward on her own podcast - Win The Hour Win The Day where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win. BIG Bonus gift for all of our listeners at www.freegiftfromkris.com.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/53445267Wed, 05 Apr 2023 10:50:02 +0000The Golding GroupKris Ward is the leading authority in leveraging your time and scaling your business. Ward is the founder of the Win The Hour, Win the Day philosophy, book and podcast. https://www.winthehourwintheday.com/ After the loss of her husband, Ward returned...https://www.winthehourwintheday.com/

After the loss of her husband, Ward returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Ward has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.

Ward helps entrepreneurs create their W.I.N Team (What Is Next) and implement the 60/40 WIN Formula so they can be in execution mode 60% of the time (execution equals revenue!). You can hear Ward on her own podcast - Win The Hour Win The Day where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win. BIG Bonus gift for all of our listeners at www.freegiftfromkris.com.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>1716growth,guest,interview,leverage,organization,process,scale,strategic,systemfalsefullhttps://www.spreaker.com/episode/elizabeth-larios-program-manager-at-gbeta-okc--53202309Gener8tor OKC. She is a community engagement-focused economic development professional with a brand range of experience in business, non-profit, higher education and politics. She connects startups with funding opportunities, serves on several boards and has dedicated her life to public service and community development. Larios has a Bachelor of International Business Administration and a Master's in Public Administration from the University of Central Oklahoma.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/53202309Wed, 15 Mar 2023 11:00:02 +0000The Golding GroupSpecial guest Elizabeth Larios, MPA is the gBETA Program Manager for https://www.gener8tor.com/investment-accelerators/oklahoma-city. She is a community engagement-focused economic development professional with a brand range of experience in business,...Gener8tor OKC. She is a community engagement-focused economic development professional with a brand range of experience in business, non-profit, higher education and politics. She connects startups with funding opportunities, serves on several boards and has dedicated her life to public service and community development. Larios has a Bachelor of International Business Administration and a Master's in Public Administration from the University of Central Oklahoma.

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>1141development,economic,growth,guest,interview,podcast,strategicfalsefullhttps://www.spreaker.com/episode/hoang-lam-ceo-of-cmm-financial-founder-of-storm-check--52882043
CMM Financial https://www.cmmfinancialservices.com
Storm Check https://www.stormcheck.team
Defining Moments Podcast https://www.definingmomentspod.com

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/52882043Wed, 01 Mar 2023 11:00:03 +0000The Golding GroupSpecial guest Hoang Lam is a man of many pursuits. He is CEO of CMM Financial, Founder of Storm Check and co-host of the Defining Moments podcast. We discuss the entrepreneurial spirit, changing careers, the unique perspective of a first-generation...
CMM Financial https://www.cmmfinancialservices.com
Storm Check https://www.stormcheck.team
Defining Moments Podcast https://www.definingmomentspod.com

The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>1408american,ceo,first,founder,generation,growth,guest,interview,podcast,podcaster,special,start-up,strategicfalsefullhttps://www.spreaker.com/episode/business-plan-triage-with-zacharias-voulgaris--52721198
Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/52721198Wed, 15 Feb 2023 12:00:02 +0000The Golding GroupTech entrepreneur Zacharias Voulgaris is in the process of starting a company in the ed-tech world and looking for our advice on finding a cofounder who can also undertake some of the responsibility. The Golding Group CEO Kyle Golding offers his best...
Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>1341advice,business,growth,guest,interview,plan,startup,start-up,strategic,triagefalsefullhttps://www.spreaker.com/episode/alex-ruhter-ceo-of-jackbe-drive-thru-grocery-startup--52597162https://jackbenimble.com/.

Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/52597162Wed, 01 Feb 2023 12:00:02 +0000The Golding GroupJackBe is an Oklahoma-based start-up disrupting the grocery shopping experience. You never go inside the store. It’s as convenient as a fast food drive-thru. Instead of burgers or tacos, you get everything on your grocery shopping list. Kyle and Alex...https://jackbenimble.com/.

Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>2521growth,guest,interview,jackbe,startup,strategicfalsefullhttps://www.spreaker.com/episode/leadership-goals-and-processes-with-special-guest-kitt-letcher--52468309
Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/52468309Wed, 18 Jan 2023 12:00:03 +0000The Golding GroupWe're learning valuable lessons about leadership through planning, goal setting and managing the process from yearly to weekly schedules with our special guest Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher...
Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>1766goals,growth,management,planing,podcast,process,strategic,strategyfalsefullhttps://www.spreaker.com/episode/strategic-growth-podcast-best-of-2022-part-2--52344032https://bit.ly/SGPodListen

• 00:22 Jan. 19th Ep136 Lifetime Value
• 01:31 March 16th Ep140 Misinformation, Malinformation and Disinformation
• 02:26 June 15th Ep147 5 Additional Strategies For Crisis Communication
• 04:52 July 20th Ep150 Listening Is The Most Important Skill
• 07:20 Aug. 17th Ep152 Maximize Decency and Civility To Build Trust
• 10:24 Nov. 2nd Ep158 Embracing Change + New Office & Podcast Studio Update

]]>https://api.spreaker.com/episode/52344032Wed, 04 Jan 2023 12:00:02 +0000The Golding GroupWe’re sharing more of our favorite snippets of advice from 2022 as we launch 2023. All episodes are available to Listen/Stream/Subscribe at https://bit.ly/SGPodListen - 00:22 Jan. 19th Ep136 Lifetime Value - 01:31 March 16th Ep140 Misinformation,...https://bit.ly/SGPodListen

• 00:22 Jan. 19th Ep136 Lifetime Value
• 01:31 March 16th Ep140 Misinformation, Malinformation and Disinformation
• 02:26 June 15th Ep147 5 Additional Strategies For Crisis Communication
• 04:52 July 20th Ep150 Listening Is The Most Important Skill
• 07:20 Aug. 17th Ep152 Maximize Decency and Civility To Build Trust
• 10:24 Nov. 2nd Ep158 Embracing Change + New Office & Podcast Studio Update

]]>10702022,best,business,growth,strategicfalsefullhttps://www.spreaker.com/episode/strategic-growth-podcast-best-of-2022--52240990

• 00:20 Ep135 2022 Business Trend Predictions
• 02:23 Ep137 Top Trend for 2022 Data Activation
• 04:03 Ep139 Common Start-Up And Small Business Mistakes
• 06:41 Ep142 New Name For The Former #NeoMarketing Podcast
• 08:12 Ep144 The Single Most Important Key To Success
• 10:27 Ep146 Professional Podcast Types For Business
• 12:14 Ep149 How To Be A Good B2B Client and Service Provider
• 13:18 Ep151 Everyone Wants To Be A Gangster, until...
• 14:52 Ep154 Business Process Management (BPM)
• 17:16 Ep155 Social Analytics Tools For Crisis Communications
• 21:08 Ep156 How To Avoid Quiet Quitting And Quiet Firing

Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
]]>https://api.spreaker.com/episode/52240990Wed, 21 Dec 2022 12:00:02 +0000The Golding GroupWe're sharing some of our favorite snippets of advice from the past 12 months as we all wrap up 2022 and look forward to 2023. - 00:20 Ep135 2022 Business Trend Predictions - 02:23 Ep137 Top Trend for 2022 Data Activation - 04:03 Ep139 Common...

• 00:20 Ep135 2022 Business Trend Predictions
• 02:23 Ep137 Top Trend for 2022 Data Activation
• 04:03 Ep139 Common Start-Up And Small Business Mistakes
• 06:41 Ep142 New Name For The Former #NeoMarketing Podcast
• 08:12 Ep144 The Single Most Important Key To Success
• 10:27 Ep146 Professional Podcast Types For Business
• 12:14 Ep149 How To Be A Good B2B Client and Service Provider
• 13:18 Ep151 Everyone Wants To Be A Gangster, until...
• 14:52 Ep154 Business Process Management (BPM)
• 17:16 Ep155 Social Analytics Tools For Crisis Communications
• 21:08 Ep156 How To Avoid Quiet Quitting And Quiet Firing

Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen
]]>14122022,best,growth,podcast,strategicfalsefullhttps://www.spreaker.com/episode/corporate-culture-with-kitt-letcher-ceo-bbb-of-central-oklahoma--52120084https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/52120084Wed, 07 Dec 2022 13:24:06 +0000The Golding GroupOn this episode, we discuss the fine art of corporate culture with Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher is well-recognized for her smart and impactful approach to building and maintaining a highly...https://bit.ly/SGPodListen]]>2038business,corporate,culture,interview,managementfalsefullhttps://www.spreaker.com/episode/disrupting-business-and-education-with-anthropology--51911137https://thickdescriptions.org/. This non-profit organization disrupts traditional education to help humans thrive where they are, building better communities. How are they doing that? Through the application of anthropological processes. This can also apply to business in numerous ways such as innovation, protocol development, corporate culture, etc. Let’s talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/51911137Wed, 16 Nov 2022 13:51:09 +0000The Golding GroupOur special guest on this episode is Suzette Chang, Founder and Executive Director of Thick Descriptions https://thickdescriptions.org/. This non-profit organization disrupts traditional education to help humans thrive where they are, building better...https://thickdescriptions.org/. This non-profit organization disrupts traditional education to help humans thrive where they are, building better communities. How are they doing that? Through the application of anthropological processes. This can also apply to business in numerous ways such as innovation, protocol development, corporate culture, etc. Let’s talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>1516anthropology,corporate,culture,development,disruption,education,force,innovation,workfalsefullhttps://www.spreaker.com/episode/embracing-change-new-office-and-podcast-studio-update--51764186
We have major news updates. A new office, new podcast studio and new Strategic Growth podcast format featuring an emphasis on interviews with business leaders and business plan triage (we answer your toughest questions). We're planning more strategy, process and execution insights and analysis. All based on your feedback. Let's talk about it.

Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>https://api.spreaker.com/episode/51764186Wed, 02 Nov 2022 13:23:09 +0000The Golding GroupEmbracing change is an opportunity. Opportunity leads to success. Challenge yourself and your business team. Get out of your comfort zone personally and professionally. Take smart risk - not wild, not too safe, but with a desired outcome. We have...
We have major news updates. A new office, new podcast studio and new Strategic Growth podcast format featuring an emphasis on interviews with business leaders and business plan triage (we answer your toughest questions). We're planning more strategy, process and execution insights and analysis. All based on your feedback. Let's talk about it.

Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen]]>1349change,growth,strategicfalsefullhttps://www.spreaker.com/episode/brand-involvement-in-social-issues--51619545https://bit.ly/SGPodListen]]>https://thegoldinggroup.com/?post_type=podcast&p=15733Wed, 19 Oct 2022 11:00:00 +0000The Golding GroupOn this episode, "The Professor" Pritch Pritchard, APR & Fellow PRSA sheds light upon the pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and...https://bit.ly/SGPodListen]]>1637audience,brand,brnad,business,corporate culture,corporate social responsibilit,growth,podcast,pr,public relations,social issues,stakeholder,strategicfalsefullhttps://www.spreaker.com/episode/how-to-avoiding-quiet-quitting-and-quiet-firing--51475337
Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen]]>https://thegoldinggroup.com/?post_type=podcast&p=15679Wed, 05 Oct 2022 11:00:00 +0000The Golding GroupQuiet Quitting is a relatively new phenomenon in which young professionals claim to be doing the bare minimum to reprioritize work-life balance. Employees doing the bare minimum of effort to earn a paycheck to renew an emphasis on life outside of...
Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen]]>2182communication,development,employee,employer,engagement,good business,kyle golding,mentoring,pritch pritchard,quiet firing,quiet quitting,trainingfalsefullhttps://www.spreaker.com/episode/social-analytics-for-crisis-communications--51331906
Pritch discusses various potential crisis communication issues and the tools you might suggest your in-house or 3rd party communications team utilizes for keeping aware of your online reputation and possible brand-damaging social posts. Many of the tools referenced in this episode can be found in the article 17 Best Social Media Analytics Tools For 2022: Reporting Made Easy by Adam Connell on Blogging Wizard https://bloggingwizard.com/social-media-analytics-and-reporting-tools/

Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen]]>https://thegoldinggroup.com/?post_type=podcast&p=15608Wed, 21 Sep 2022 11:00:00 +0000The Golding Group"The Professor" Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don't need to be an expert yourself, but you...
Pritch discusses various potential crisis communication issues and the tools you might suggest your in-house or 3rd party communications team utilizes for keeping aware of your online reputation and possible brand-damaging social posts. Many of the tools referenced in this episode can be found in the article 17 Best Social Media Analytics Tools For 2022: Reporting Made Easy by Adam Connell on Blogging Wizard https://bloggingwizard.com/social-media-analytics-and-reporting-tools/

Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen]]>1576falsefullhttps://www.spreaker.com/episode/business-process-management--51172239
The Golding Group Definition of BPM: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets (talents) to create the most effective, efficient and manageable systems for sustainable business growth and longevity. We have a variety of podcast episodes addressing BPM theory and execution. https://bit.ly/BPMplaylist.

Listen/Stream/Subscribe to the podcast https://bit.ly/SGPodListen]]>https://thegoldinggroup.com/?post_type=podcast&p=15580Wed, 07 Sep 2022 11:00:00 +0000The Golding GroupBusiness Process Management (BPM) is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better...
The Golding Group Definition of BPM: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets (talents) to create the most effective, efficient and manageable systems for sustainable business growth and longevity. We have a variety of podcast episodes addressing BPM theory and execution. https://bit.ly/BPMplaylist.

Listen/Stream/Subscribe to the podcast https://bit.ly/SGPodListen]]>1702bpm,business process management,kyle golding,pritch pritchard,process,rules,system,systemizationfalsefullhttps://www.spreaker.com/episode/ethics-pop-quiz-bonus-episode--51089943
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you never miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=15533Wed, 31 Aug 2022 11:00:00 +0000The Golding GroupOn a BONUS 5th Wednesday of the Month episode, Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice. We examine hot takes on adding an "inflation...
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you never miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/]]>1011ethics,hottake,journalism,media,pr,public,relationsfalsefullhttps://www.spreaker.com/episode/maximize-decency-and-civility-to-build-trust--50938697
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=15487Wed, 17 Aug 2022 11:00:00 +0000The Golding GroupWe return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility. "The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down our favorite expert advice for...
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/]]>1381civility,communications,decency,kyle golding,podcast,pritch pritchard,public relations,society,trustfalsefullhttps://www.spreaker.com/episode/everyone-wants-to-be-a-gangster-until--50799064https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration please visit https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=15321Wed, 03 Aug 2022 11:00:00 +0000The Golding GroupThere is a romanticism in entertainment about being a mob boss. But, being an actual gangster requires a lot of unsavory efforts that most people aren't capable of doing. It's similar to being an entrepreneur, business owner, boss or leader. It's much...https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration please visit https://thegoldinggroup.com/contact-us/]]>1951boss,brand,entrepreneur,good business,kyle golding,leadership,podcast,pritch pritchardfalsefullhttps://www.spreaker.com/episode/listening-is-the-most-important-skill--50655557https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration please visit https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=15195Wed, 20 Jul 2022 11:00:00 +0000The Golding GroupOn Episode 150, we discuss the most important skill in business leadership: Listening. Not just being a part of the conversation but actively listening. Quality listening skills benefit every aspect of your business and personal life. We provide you...https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration please visit https://thegoldinggroup.com/contact-us/]]>836communication,content,leadership,listening,podcastfalsefullhttps://www.spreaker.com/episode/how-to-be-a-good-b2b-client-and-service-provider--50481110https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.
Twitter https://twitter.com/GoldingGroup @GoldingGroup 
LinkedIn https://www.linkedin.com/company/the-golding-group 
Facebook https://www.facebook.com/StrategicBusinessGrowth 
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup 

To contact us for advice, assistance or collaboration:  https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14992Wed, 06 Jul 2022 11:00:00 +0000The Golding GroupA business opportunity often missed is making the most of B2B collaborations by being a good client or service provider. This advice goes for both parties in a business relationship. We give you 5 areas of emphasis to strengthen and extend your...https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.
Twitter https://twitter.com/GoldingGroup @GoldingGroup 
LinkedIn https://www.linkedin.com/company/the-golding-group 
Facebook https://www.facebook.com/StrategicBusinessGrowth 
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup 

To contact us for advice, assistance or collaboration:  https://thegoldinggroup.com/contact-us/]]>2016audience development,b2b,client,customer,good business,podcast,service providerfalsefullhttps://www.spreaker.com/episode/guest-interview-gregory-jerome--50403385https://bit.ly/SGPodListen
.
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14911Wed, 29 Jun 2022 11:00:00 +0000The Golding GroupOur special guest on this bonus 5th Wednesday of The Month episode is an award-winning entrepreneur, personal stylist and image consultant focused on personal branding and self-confidence. Gregory Jerome combines fashion, psychology and marketing into...https://bit.ly/SGPodListen
.
The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>1954guest,interview,kyle golding,podcast,podcastingfalsefullhttps://www.spreaker.com/episode/5-additional-strategies-for-crisis-communication--50211347https://www.e911.com/ Let's talk about it!

Listen, watch, stream or subscribe: https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.
Twitter https://twitter.com/GoldingGroup @GoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-group
Facebook https://www.facebook.com/StrategicBusinessGrowth
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14887Wed, 15 Jun 2022 10:00:00 +0000The Golding GroupJust like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an...https://www.e911.com/ Let's talk about it!

Listen, watch, stream or subscribe: https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.
Twitter https://twitter.com/GoldingGroup @GoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-group
Facebook https://www.facebook.com/StrategicBusinessGrowth
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>1318communications,crisis communication,good business,podcast,public relationsfalsefullhttps://www.spreaker.com/episode/professional-podcast-types-for-business--50024380
Listen, watch, stream or subscribe here: https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14835Wed, 01 Jun 2022 11:00:00 +0000The Golding GroupPodcasts are very popular, for good reason. It's the perfect platform for unobtrusively conveying information via passive consumption. The most common types are entertainment (pop culture, sports, fiction) or information (news, politics, how-to) but...
Listen, watch, stream or subscribe here: https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>1961business,podcast,podcasting,strategic growthfalsefullhttps://www.spreaker.com/episode/goodness-decency-civility-in-business--49842541
Listen, watch, stream or subscribe: https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media.

Twitter https://twitter.com/GoldingGroup @GoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-group
Facebook https://www.facebook.com/StrategicBusinessGrowth
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14798Wed, 18 May 2022 11:00:00 +0000The Golding Group"The Professor" Pritch Pritchard was inspired again today to expand on the idea of doing the right thing is always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly...
Listen, watch, stream or subscribe: https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media.

Twitter https://twitter.com/GoldingGroup @GoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-group
Facebook https://www.facebook.com/StrategicBusinessGrowth
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>1177business,civility,decency,goodness,leadership,podcast,pritch pritchard,public relationsfalsefullhttps://www.spreaker.com/episode/the-single-most-important-key-to-success--49652565https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media.

Twitter https://twitter.com/GoldingGroup @GoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-group
Facebook https://www.facebook.com/StrategicBusinessGrowth
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14769Wed, 04 May 2022 11:00:00 +0000The Golding GroupThe single most important key to success is... you have to listen to find out. We will reveal the word, concept, discipline, execution, etc. in the first 2 minutes and then discuss all of the aspects for utilization, implementation and maximization in...https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media.

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media.

Twitter https://twitter.com/GoldingGroup @GoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-group
Facebook https://www.facebook.com/StrategicBusinessGrowth
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>1984kyle golding,podcast,pritch pritchard,strategic growth,successfalsefullhttps://www.spreaker.com/episode/business-strategies-for-dealing-with-fake-news--49490166
Original Article: https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/25/16-business-strategies-for-dealing-with-fake-news/?sh=21d1a4d453e8

Listen/Watch/Stream/Subscribe: https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14617Wed, 20 Apr 2022 10:50:07 +0000The Golding Group"The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). We agree with some of the advice,...
Original Article: https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/25/16-business-strategies-for-dealing-with-fake-news/?sh=21d1a4d453e8

Listen/Watch/Stream/Subscribe: https://bit.ly/SGPodListen

The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>1325brand,fake news,good business,media,podcast,pr,pritch pritchard,public relations,reputation,social media,strategic growthfalsefullhttps://www.spreaker.com/episode/new-name-for-the-former-neomarketing-podcast--49338221
Strategic: Informed, Intentional, Actionable, Measurable, Repeatable, Sustainable

Growth: Expanding, Improving, Moving in the right direction. Not growing is stagnant or contracting. Growth happens after contraction to replace what was lost. Every aspect of growth is positive. Strategic Growth = Smart Success

The Golding Group Strategic Growth podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media. Future episodes will have the same content, with additional content, but under this new name that better reflects our professional practice in 2022 (and beyond).

Listen/Stream/Subscribe to the podcast https://bit.ly/NMPodListen

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage!
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Instagram https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-group
Facebook https://www.facebook.com/StrategicBusinessGrowth]]>https://thegoldinggroup.com/?post_type=podcast&p=14538Wed, 06 Apr 2022 10:58:05 +0000The Golding GroupAfter 1419 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how and why strategic growth is good for your business...
Strategic: Informed, Intentional, Actionable, Measurable, Repeatable, Sustainable

Growth: Expanding, Improving, Moving in the right direction. Not growing is stagnant or contracting. Growth happens after contraction to replace what was lost. Every aspect of growth is positive. Strategic Growth = Smart Success

The Golding Group Strategic Growth podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Tell a friend, leave a review and engage with us on social media. Future episodes will have the same content, with additional content, but under this new name that better reflects our professional practice in 2022 (and beyond).

Listen/Stream/Subscribe to the podcast https://bit.ly/NMPodListen

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage!
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Instagram https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup
LinkedIn https://www.linkedin.com/company/the-golding-group
Facebook https://www.facebook.com/StrategicBusinessGrowth]]>1953business,growth,kyle golding,neomarketing,podcast,pritch pritchard,strategic planning,strategyfalsefullhttps://www.spreaker.com/episode/major-announcements-bonus-episode--49250642.
After 140 episodes of the #NeoMarketing Podcast, it's time for a change. This is the last episode using the original podcast title. Future episodes will have the same content, with the additions mentioned previously, but under a new name that better reflects our professional practice in 2022 (and beyond).
.
On this podcast series, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe 
.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14505Wed, 30 Mar 2022 11:15:00 +0000The Golding GroupWe have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding....
After 140 episodes of the #NeoMarketing Podcast, it's time for a change. This is the last episode using the original podcast title. Future episodes will have the same content, with the additions mentioned previously, but under a new name that better reflects our professional practice in 2022 (and beyond).
.
On this podcast series, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe 
.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>1445bonus,branding,episode,growth,kyle golding,neomarketing,podcast,pritch pritchard,strategic planning,strategy,sustainablefalsefullhttps://www.spreaker.com/episode/misinformation-malinformation-and-disinformation--49080438
Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to mislead, harm, or manipulate a person, social group, organization, or country. Malinformation is based on fact, but used out of context to mislead, harm, or manipulate.

Pritch references the disinformation literacy resources of PRSA: http://voices4everyone.prsa.org/disinformation/disinformation-literacy/

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14465Wed, 16 Mar 2022 11:31:03 +0000The Golding Group"The Professor" Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations...
Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to mislead, harm, or manipulate a person, social group, organization, or country. Malinformation is based on fact, but used out of context to mislead, harm, or manipulate.

Pritch references the disinformation literacy resources of PRSA: http://voices4everyone.prsa.org/disinformation/disinformation-literacy/

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>1691apr,disinformation,kyle golding,misinformaiton,podcast,pritch pritchardfalsefullhttps://www.spreaker.com/episode/common-start-up-and-small-business-mistakes--48921126
We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one cares, but they do). Too much focus on sales numbers or marketing before product/service development. Making way too many assumptions, not being patient enough and chasing fast cash are just a few of the topics we cover on this episode.

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14415Wed, 02 Mar 2022 11:15:00 +0000The Golding GroupWe’re discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like...
We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one cares, but they do). Too much focus on sales numbers or marketing before product/service development. Making way too many assumptions, not being patient enough and chasing fast cash are just a few of the topics we cover on this episode.

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>2297business,marketing,mvp,neomarketing,podcast,small business,start upfalsefullhttps://www.spreaker.com/episode/the-value-of-delegation--48755386.
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe
.
Pritch was inspired to talk about delegation as a leadership skill after reading Leadership: The Importance of Knowing How to Delegate by Brett & Kate McKay https://www.artofmanliness.com/career-wealth/leadership/leadership-the-importance-of-knowing-how-to-delegate/ so check out that article as well.
.
To contact us for advice, assistance or to collaborate: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14349Wed, 16 Feb 2022 11:15:00 +0000The Golding GroupThe ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for....
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe
.
Pritch was inspired to talk about delegation as a leadership skill after reading Leadership: The Importance of Knowing How to Delegate by Brett & Kate McKay https://www.artofmanliness.com/career-wealth/leadership/leadership-the-importance-of-knowing-how-to-delegate/ so check out that article as well.
.
To contact us for advice, assistance or to collaborate: https://thegoldinggroup.com/contact-us/]]>2008apr,delegation.delegating,good business,kyle golding,leadership,podcast,pritch pritchard,valuefalsefullhttps://www.spreaker.com/episode/top-trend-2022-data-activation--48555443
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Cheers!]]>https://thegoldinggroup.com/?post_type=podcast&p=14306Wed, 02 Feb 2022 12:00:00 +0000The Golding GroupConsumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for...
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Cheers!]]>21022022,audience,business,data analysis,engagement,neomarketing,podcast,trendfalsefullhttps://www.spreaker.com/episode/lifetime-value--48360597
00:00 From expense to investment
02:42 The longer they stay, the more value created
06:48 Evaluation of your product/service/program offering
08:30 The answer isn't always "charge more"
11:00 Value added
14:50 All based on research of what's valuable to your audience
16:50 Profitable and sustainable

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14227Wed, 19 Jan 2022 11:00:00 +0000The Golding GroupAn old idea that's very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in '22 based on an article written in the 1980's by Pritch's dad (an original "Mad...
00:00 From expense to investment
02:42 The longer they stay, the more value created
06:48 Evaluation of your product/service/program offering
08:30 The answer isn't always "charge more"
11:00 Value added
14:50 All based on research of what's valuable to your audience
16:50 Profitable and sustainable

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>1184apr,kyle golding,lifetime value,neomarketing,podcast,pritch pritchardfalsefullhttps://www.spreaker.com/episode/2022-business-trend-predictions--48174665
Because of Covid: Simple Is Best, Buy Local But Online, Think About Margin and Inventory Differently, Supply Chain, Personalize Via Digital Tools, Customer Service In A Digital World, Word of Mouth

The Great Resignation

Consumer Experimentation

Continuing Trends: Niche Inside a Niche

The Opportunity: Data Activation (More In A Future Episode)

What To Watch For In 2022: Crypto, Blockchain, NFT, Hybrid Events, Democratization of Everything, New Money in New Places

Philadelphia Cream Cheese will pay you $20 not to make cheesecake this Christmas: https://www.today.com/food/kraft-will-pay-you-20-not-make-cheesecake-christmas-t243266

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=14191Wed, 05 Jan 2022 11:00:00 +0000The Golding GroupNew for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year. Because of Covid: Simple Is Best, Buy Local But Online, Think About Margin and Inventory Differently, Supply...
Because of Covid: Simple Is Best, Buy Local But Online, Think About Margin and Inventory Differently, Supply Chain, Personalize Via Digital Tools, Customer Service In A Digital World, Word of Mouth

The Great Resignation

Consumer Experimentation

Continuing Trends: Niche Inside a Niche

The Opportunity: Data Activation (More In A Future Episode)

What To Watch For In 2022: Crypto, Blockchain, NFT, Hybrid Events, Democratization of Everything, New Money in New Places

Philadelphia Cream Cheese will pay you $20 not to make cheesecake this Christmas: https://www.today.com/food/kraft-will-pay-you-20-not-make-cheesecake-christmas-t243266

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>26522022,audience development,business development,business trends,marketing,neomarketing,podcast,predictions,social mediafalsefullhttps://www.spreaker.com/episode/five-keys-to-starting-any-business--47929603
His 800 pages instruction manual had 798 too many pages. Everything necessary was on the first two pages: Brand, Products & Services, SWOT, Audience, Advertising (all of it), Public Relations, Sales. We break all of these segments down to simple, easiest-to-understand action plans.

05:00 It was all on the first two pages
10:38 Brand + Product/Service DIFFERENTIATION (#1)
13:37 POSITION vs. competition (#2)
20:41 Target AUDIENCE (#3)
24:54 SET and MEET EXPECTATIONS (#4)
29:50 FOCUS on most effective channel(s) first (#5)

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>https://thegoldinggroup.com/?post_type=podcast&p=14123Wed, 15 Dec 2021 11:05:00 +0000The Golding GroupEpisode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that...
His 800 pages instruction manual had 798 too many pages. Everything necessary was on the first two pages: Brand, Products & Services, SWOT, Audience, Advertising (all of it), Public Relations, Sales. We break all of these segments down to simple, easiest-to-understand action plans.

05:00 It was all on the first two pages
10:38 Brand + Product/Service DIFFERENTIATION (#1)
13:37 POSITION vs. competition (#2)
20:41 Target AUDIENCE (#3)
24:54 SET and MEET EXPECTATIONS (#4)
29:50 FOCUS on most effective channel(s) first (#5)

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>2097advertising,audience development,brand,business,differentiation,expectations,good business,neomarketing,podcast,position,positioning,public relations,startup,start upfalsefullhttps://www.spreaker.com/episode/profile-in-pr-failure-teachable-moment--47735832
"Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble." Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/

NBC NEWS: Michigan's AG got drunk before a football game and wrote about it on Facebook. Attorney General Dana Nessel said she declined pleas from staff members to hire a crisis management firm to handle the fallout from the incident. https://www.nbcnews.com/news/us-news/michigans-ag-got-drunk-football-game-wrote-facebook-rcna5207

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>https://thegoldinggroup.com/?post_type=podcast&p=13840Wed, 01 Dec 2021 11:00:00 +0000The Golding GroupOn Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will...
"Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble." Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/

NBC NEWS: Michigan's AG got drunk before a football game and wrote about it on Facebook. Attorney General Dana Nessel said she declined pleas from staff members to hire a crisis management firm to handle the fallout from the incident. https://www.nbcnews.com/news/us-news/michigans-ag-got-drunk-football-game-wrote-facebook-rcna5207

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>1534apr,fellow prsa,kyle golding,podcast,pr,pritch pritchard,public relationsfalsefullhttps://www.spreaker.com/episode/media-relations-101-rules-of-engagement--47518496
1. Hot mics and cameras
2. When an interview starts and ends
3. Your words up in lights 
4. It's OK to say "I Don't Know" when you don't
5. On The Record
6. On Background 
7. Off The Record 
8. NEVER Spin
9. Perception is reality 
10. Always tell the truth
11. Speak in personal terms
12. Never argue 
13. Never Let an S.O.B. know...

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>https://thegoldinggroup.com/?post_type=podcast&p=13690Wed, 17 Nov 2021 11:00:00 +0000The Golding GroupOn #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional....
1. Hot mics and cameras
2. When an interview starts and ends
3. Your words up in lights 
4. It's OK to say "I Don't Know" when you don't
5. On The Record
6. On Background 
7. Off The Record 
8. NEVER Spin
9. Perception is reality 
10. Always tell the truth
11. Speak in personal terms
12. Never argue 
13. Never Let an S.O.B. know...

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>1425apr,podcast,pr,press,pritch pritchard,public relationsfalsefullhttps://www.spreaker.com/episode/10th-business-anniversary-advice--47289596
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast:
iTunes https://bit.ly/TheGoldingGroup
Videos on YouTube https://bit.ly/GoldingGroupYouTube
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer 
Podcast Addict https://bit.ly/NeoPodAddict

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage! Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=13641Wed, 03 Nov 2021 10:58:00 +0000The Golding GroupThis month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the...
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast:
iTunes https://bit.ly/TheGoldingGroup
Videos on YouTube https://bit.ly/GoldingGroupYouTube
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer 
Podcast Addict https://bit.ly/NeoPodAddict

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage! Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>2567advice,anniversary,business,kyle golding,neomarketing,podcast,pritch pritchardfalsefullhttps://www.spreaker.com/episode/civility-standards-business-code-of-conduct--47061025
01:16 Civility
01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22
02:22 Revisit Mission and Value Statements
02:58 Public (foul) language
04:30 Honesty (do we have to actually say this?!?)
05:26 Volume and tone
08:20 Do the right thing
09:02 The Golden Rule
09:30 Tossing candy wrappers on other people's lawn
10:27 Gary V. says "don't tear down other people's buildings"
11:53 Zero cost to a Code of Conduct
12:46 Start with the basics
13:31 Corporate culture

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast:
iTunes https://bit.ly/TheGoldingGroup
Videos on YouTube https://bit.ly/GoldingGroupYouTube
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer 
Podcast Addict https://bit.ly/NeoPodAddict

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=13612Wed, 20 Oct 2021 10:55:00 +0000The Golding GroupHow exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the...
01:16 Civility
01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22
02:22 Revisit Mission and Value Statements
02:58 Public (foul) language
04:30 Honesty (do we have to actually say this?!?)
05:26 Volume and tone
08:20 Do the right thing
09:02 The Golden Rule
09:30 Tossing candy wrappers on other people's lawn
10:27 Gary V. says "don't tear down other people's buildings"
11:53 Zero cost to a Code of Conduct
12:46 Start with the basics
13:31 Corporate culture

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast:
iTunes https://bit.ly/TheGoldingGroup
Videos on YouTube https://bit.ly/GoldingGroupYouTube
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer 
Podcast Addict https://bit.ly/NeoPodAddict

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>932apr,business,code of conduct,communications,ethics,kyle golding,pritch pritchard,prsa fellow,public relations,standardsfalsefullhttps://www.spreaker.com/episode/women-of-integrity-in-business--46847213
BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integrity and their supporting allies. Oklahoma women will join their advocates to learn together: to cultivate leadership skills, to stand on their core values and to engage in discussion on topics that matter. We invite all to honor and celebrate women who live out their personal missions boldly, who challenge and break the molds set before them. We are honored to sponsor the Woman Of Integrity Award at the Revere & Revel event. RSVP today and book your calendars for this all-inclusive conference.

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast:
iTunes https://bit.ly/TheGoldingGroup
Videos on YouTube https://bit.ly/GoldingGroupYouTube
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer 
Podcast Addict https://bit.ly/NeoPodAddict

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage!
Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=13559Wed, 06 Oct 2021 10:55:00 +0000The Golding GroupOn this episode, we're discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for...
BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integrity and their supporting allies. Oklahoma women will join their advocates to learn together: to cultivate leadership skills, to stand on their core values and to engage in discussion on topics that matter. We invite all to honor and celebrate women who live out their personal missions boldly, who challenge and break the molds set before them. We are honored to sponsor the Woman Of Integrity Award at the Revere & Revel event. RSVP today and book your calendars for this all-inclusive conference.

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast:
iTunes https://bit.ly/TheGoldingGroup
Videos on YouTube https://bit.ly/GoldingGroupYouTube
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
Spreaker https://www.spreaker.com/user/thegoldinggroup
Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer 
Podcast Addict https://bit.ly/NeoPodAddict

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage!
Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>1609ethics,good business,marketing,neomarketing,podcastfalsefullhttps://www.spreaker.com/episode/the-role-of-business-in-society--46531179https://en.wikipedia.org/wiki/Friedman_doctrine.

The pair also discuss the Top 4 Corporate Social Responsibility (CSR) Trends To Watch In 2021. Reference article: https://everfi.com/blog/community-engagement/corporate-social-responsibility-trends.

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

https://bit.ly/NeoMarketingSubscribe.]]>https://thegoldinggroup.com/?post_type=podcast&p=13354Wed, 15 Sep 2021 10:55:00 +0000The Golding Group"The Professor" Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of...https://en.wikipedia.org/wiki/Friedman_doctrine.

The pair also discuss the Top 4 Corporate Social Responsibility (CSR) Trends To Watch In 2021. Reference article: https://everfi.com/blog/community-engagement/corporate-social-responsibility-trends.

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

https://bit.ly/NeoMarketingSubscribe.]]>2022business,crs,kyle golding,milton friedman,neomarketing,podcast,pritch pritchard,profitabilityfalsefullhttps://www.spreaker.com/episode/two-biggest-business-mistakes-and-how-to-fix-them--46328093
Bonus Discussion: False unicorns and self-inflicted errors. #NeoMarketing Podcast Ep127

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage! Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=12678Wed, 01 Sep 2021 10:55:05 +0000The Golding GroupA truly successful business isn't just about $$$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners,...
Bonus Discussion: False unicorns and self-inflicted errors. #NeoMarketing Podcast Ep127

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage! Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>1862analysis,audience development,business development,data,neomarketing,podcast,podcasting,reseachfalsefullhttps://www.spreaker.com/episode/corporate-social-responsibility--46140607
Subscribe to the podcast:
iTunes https://bit.ly/TheGoldingGroup
Spotify https://bit.ly/NeoPodcast (Login First)
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Google Podcast https://bit.ly/NeoMarketingGP
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Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer
Podcast Addict https://bit.ly/NeoPodAddict
YouTube https://bit.ly/GoldingGroupYouTube

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage! Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=12668Wed, 18 Aug 2021 10:55:32 +0000The Golding GroupCorporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements...
Subscribe to the podcast:
iTunes https://bit.ly/TheGoldingGroup
Spotify https://bit.ly/NeoPodcast (Login First)
iHeartRadio https://bit.ly/NeoMarketingPod
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Google Podcast https://bit.ly/NeoMarketingGP
Podchaser https://bit.ly/NeoPodchaser
Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer
Podcast Addict https://bit.ly/NeoPodAddict
YouTube https://bit.ly/GoldingGroupYouTube

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage! Follow us:
Twitter https://twitter.com/GoldingGroup @GoldingGroup
Facebook https://www.facebook.com/StrategicBusinessGrowth
LinkedIn https://www.linkedin.com/company/the-golding-group
Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>915audience development,business,communications,community,corporate social responsibilit,kyle golding,neomarketing,podcast,pr,pritch pritchard,public relations,strategyfalsefullhttps://www.spreaker.com/episode/corporate-culture-is-in-the-details--45963564
Subscribe to the podcast:
iTunes https://bit.ly/TheGoldingGroup
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Pod Link https://pod.link/1275659816
Deezer https://bit.ly/NeoPodDeezer
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
Audio Playlist: https://thegoldinggroup.com/series/covid/

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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02:26 Don't wait for a revolutionary idea, get started
04:04 Your idea will change
07:39 Don't start with the product, but with the audience
09:30 Do what the audience wants, not what you want
11:00 A business has structure and profit
12:26 Don't try to be "the Uber of….."
13:20 Differentiation is the key
16:25 Always grow, or you are dying
19:12 Know your WHY
 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
 
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02:26 Don't wait for a revolutionary idea, get started
04:04 Your idea will change
07:39 Don't start with the product, but with the audience
09:30 Do what the audience wants, not what you want
11:00 A business has structure and profit
12:26 Don't try to be "the Uber of….."
13:20 Differentiation is the key
16:25 Always grow, or you are dying
19:12 Know your WHY
 
Subscribe to the podcast:
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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Project 3810 is a commercial office and warehouse space for lease, coworking and commercial kitchen. In 2020, Project 3810 added the Broke Brewing taproom and brewery. Langford is involved in several existing businesses, startups and business coaching (SCORE). Her "day job" is VP of Resonance Inc. parent company of several brands (DD Audio, Soundqubed) manufacturing hand-built, high-performance audio equipment like car audio woofers, amplifiers and components, consumer and professional powered monitors, powered subwoofers and satellite speakers. https://project3810.com/
 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
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Project 3810 is a commercial office and warehouse space for lease, coworking and commercial kitchen. In 2020, Project 3810 added the Broke Brewing taproom and brewery. Langford is involved in several existing businesses, startups and business coaching (SCORE). Her "day job" is VP of Resonance Inc. parent company of several brands (DD Audio, Soundqubed) manufacturing hand-built, high-performance audio equipment like car audio woofers, amplifiers and components, consumer and professional powered monitors, powered subwoofers and satellite speakers. https://project3810.com/
 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
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The full 6 step, 450-word format Three Minute Drill: https://www.e911.com/three-minute-drill/
 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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The full 6 step, 450-word format Three Minute Drill: https://www.e911.com/three-minute-drill/
 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
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Favorite Podcasting Tools:
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YouTube http://bit.ly/GoldingGroupYouTube
 
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=12540Wed, 21 Apr 2021 11:00:44 +0000The Golding GroupThat's right, a podcast about podcasting. But, this episode of the #NeoMarketing Podcast is focused specifically on the value of adding podcasting to your business marketing mix. Favorite Podcasting Tools: Anchor.fm Podchaser.com Clubhouse App:...
Favorite Podcasting Tools:
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Bonus Social Media: HiHo App https://www.hiho.video/
 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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Subscribe to the podcast:
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=12530Wed, 07 Apr 2021 11:00:00 +0000The Golding GroupEpisode 116: We can all learn from our mistakes, but isn't it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one... 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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There is so much more you can learn from Becky. Check out "Trends in Small Town Retail" https://smallbizsurvival.com/trends-in-small-town-retail.html at SmallBizSurvival.com and Beating the Online Competition https://learnto.saveyour.town/beating-online-competition at SaveYour.Town for the full story.
LinkedIn: Becky McCray
Twitter: @BeckyMcCray @SBSurvival @SaveYourTown
Instagram: @BeckyMcCray @SaveYourTown
Facebook: Small Biz Survival, SaveYour.Town
 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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There is so much more you can learn from Becky. Check out "Trends in Small Town Retail" https://smallbizsurvival.com/trends-in-small-town-retail.html at SmallBizSurvival.com and Beating the Online Competition https://learnto.saveyour.town/beating-online-competition at SaveYour.Town for the full story.
LinkedIn: Becky McCray
Twitter: @BeckyMcCray @SBSurvival @SaveYourTown
Instagram: @BeckyMcCray @SaveYourTown
Facebook: Small Biz Survival, SaveYour.Town
 
Subscribe to the podcast:
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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03:19 Protocol #1 Responsible
04:34 Protocol #2 Timely
06:45 Protocol #3 Openness
07:43 Protocol #4 Respect
08:57 Protocol #5 Cooperation
09:42 Protocol #6 Integrity
11:05 Protocol #7 Compassion
12:19 Protocol #8 Generosity
12:56 Protocol #9 Honesty
14:20 Protocol #10 Word and Deeds
14:43 Protocol #11 Include Your Employees
16:28 Give us your feedback

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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

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Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=12513Wed, 17 Mar 2021 11:00:00 +0000The Golding GroupOn this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. "The Professor" Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a...
03:19 Protocol #1 Responsible
04:34 Protocol #2 Timely
06:45 Protocol #3 Openness
07:43 Protocol #4 Respect
08:57 Protocol #5 Cooperation
09:42 Protocol #6 Integrity
11:05 Protocol #7 Compassion
12:19 Protocol #8 Generosity
12:56 Protocol #9 Honesty
14:20 Protocol #10 Word and Deeds
14:43 Protocol #11 Include Your Employees
16:28 Give us your feedback

Subscribe to the podcast:
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

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#NeoMarketing COVID-19 Business Support Episodes
Video Playlist: https://bit.ly/COVIDBusinessAdvice
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Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
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To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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Facebook https://www.facebook.com/StrategicBusinessGrowth
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Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=12484Wed, 03 Mar 2021 10:00:00 +0000The Golding GroupAfter a year of business being disrupted by Covid-19, there are still too many business decision-makers failing to Adapt, Adopt or Pivot to the situation. Not only that, but there is plenty of opportunities to do very well during this pandemic if you...On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
#NeoMarketing COVID-19 Business Support Episodes
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Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
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To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
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Pod Link: pod.link/1275659816]]>https://thegoldinggroup.com/?post_type=podcast&p=12475Wed, 17 Feb 2021 07:00:07 +0000The Golding Group#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an Entrepreneur program at a local university. On Ep112 we hear the discussion of his entrepreneurial...On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Subscribe to the #NeoMarketing podcast:
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Pod Link: pod.link/1275659816]]>3820business,business development,communications,engagement,entrepreneur,entrepreneurial,good business,kyle golding,marketing,neomarketing,public speaking,zoomfalsefullhttps://www.spreaker.com/episode/protocol-purpose-concept-execution--43264821https://www.hsdl.org/?abstract&did=471222

02:12 Protocol is an accepted code of conduct or behavior or systems of rules for how to act in formal situations
04:18 How to exchange information with stakeholders
05:04 Rules and test to apply to achieve effective, problem-anticipating, ethically sound communication
06:07 Attitudes, behaviors and specific language
06:32 Responsiveness (1-hour response)
09:23 Have brutally honest conversations with your leadership team – or else
10:37 Openness and transparency
11:33 Concern for stakeholders
12:04 Respect 12:45 Cooperation
14:10 Communicate with compassion
14:30 Responsibility
15:51 The public doesn't trust "PR People" for unbiased news (sorry, but it's true)
16:35 Sensitivity
18:05 Integrity
19:05 Compassion
20:38 Concern, Empathy, Sympathy, Contrition and Remorse
21:39 The consent of those affected
22:14 No SPIN – ever!
22:30 Accountability in 7 steps
22:58 Generacity
23:12 Honesty

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Subscribe to the #NeoMarketing podcast:
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Pod Link: pod.link/1275659816]]>https://thegoldinggroup.com/?post_type=podcast&p=12448Wed, 03 Feb 2021 11:00:57 +0000The Golding GroupProfessor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article "Establishing Individual and Corporate Crisis Communications Standards, Principles and Protocols". We...https://www.hsdl.org/?abstract&did=471222

02:12 Protocol is an accepted code of conduct or behavior or systems of rules for how to act in formal situations
04:18 How to exchange information with stakeholders
05:04 Rules and test to apply to achieve effective, problem-anticipating, ethically sound communication
06:07 Attitudes, behaviors and specific language
06:32 Responsiveness (1-hour response)
09:23 Have brutally honest conversations with your leadership team – or else
10:37 Openness and transparency
11:33 Concern for stakeholders
12:04 Respect 12:45 Cooperation
14:10 Communicate with compassion
14:30 Responsibility
15:51 The public doesn't trust "PR People" for unbiased news (sorry, but it's true)
16:35 Sensitivity
18:05 Integrity
19:05 Compassion
20:38 Concern, Empathy, Sympathy, Contrition and Remorse
21:39 The consent of those affected
22:14 No SPIN – ever!
22:30 Accountability in 7 steps
22:58 Generacity
23:12 Honesty

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Subscribe to the #NeoMarketing podcast:
iTunes: bit.ly/TheGoldingGroup
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Pod Link: pod.link/1275659816]]>1555apr,crisis communication,crisis management,podcast,pr,protocol,public relationsfalsefullhttps://www.spreaker.com/episode/client-customer-focused-innovation--4302519401:06 COVID-19 Forces Innovation
02:21 What you can learn from the drive thru of a Chick-Fla-La?
07:59 How can you adapt this to your business? 08:08 Company Culture
09:23 Brand semantics of "My Pleasure" as a response to "Thank You"
10:31 Keep It Simple
11:34 Predictive business data
12:45 Create a demand for your product through customer service
13:25 Make a positive out of a negative 13:55 Don't complain, go fix the problem
14:47 It's not about the chicken sandwich
15:19 Create and then meet expectations
15:28 The key is innovation for the consumer, not the business
16:06 Innovate now, pay for it later
17:01 The cost of not innovating
18:05 You don't have to accept the status quo
20:03 A good way to miss opportunity
21:31 Again, create and then meet expectations (it's that important)
23:16 Dedication to process, culture and brand
23:47 How does this help you/your business?
24:09 The podcast not sponsored by Chick-Fla-A (unfortunately)
25:00 Differentiation by process
26:32 How it all goes together
27:30 Become an iconic brand 28:06 Invest in your customer
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Subscribe to the #NeoMarketing podcast:
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Pod Link: pod.link/1275659816]]>https://thegoldinggroup.com/?post_type=podcast&p=12390Wed, 20 Jan 2021 11:00:02 +0000The Golding GroupSubtitle: Notes From The Chick-Fil-A Drive Thru. It's not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020, the year of COVID-19 definitely focused everyone on making the right changes...01:06 COVID-19 Forces Innovation
02:21 What you can learn from the drive thru of a Chick-Fla-La?
07:59 How can you adapt this to your business? 08:08 Company Culture
09:23 Brand semantics of "My Pleasure" as a response to "Thank You"
10:31 Keep It Simple
11:34 Predictive business data
12:45 Create a demand for your product through customer service
13:25 Make a positive out of a negative 13:55 Don't complain, go fix the problem
14:47 It's not about the chicken sandwich
15:19 Create and then meet expectations
15:28 The key is innovation for the consumer, not the business
16:06 Innovate now, pay for it later
17:01 The cost of not innovating
18:05 You don't have to accept the status quo
20:03 A good way to miss opportunity
21:31 Again, create and then meet expectations (it's that important)
23:16 Dedication to process, culture and brand
23:47 How does this help you/your business?
24:09 The podcast not sponsored by Chick-Fla-A (unfortunately)
25:00 Differentiation by process
26:32 How it all goes together
27:30 Become an iconic brand 28:06 Invest in your customer
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Subscribe to the #NeoMarketing podcast:
iTunes: bit.ly/TheGoldingGroup
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Pod Link: pod.link/1275659816]]>1815audience,audience development,chick-fla-a,coronavirus,covid-19,customer service,innovation,neomarketing,podcastfalsefullhttps://www.spreaker.com/episode/leadership-by-delegation--42811711
04:10 Saves time
05:21 Reduce burnout
06:29 Increase value and credibility
07:48 More/better executive experience
08:38 Benefits For employees
10:45 Self-esteem for the team
11:20 Think like an owner, not "just" an employee
12:01 Job enhancement and enjoyment (yes, that's important!)
14:02 Developing leadership skills in your organization
14:30 Overall effectiveness
14:37 How to delegate effectively
15:08 Stop saying "easier to do it myself"
15:49 "We've always done it that way" red flag
17:00 Delegate by strengths and weaknesses of team members
17:23 Delegate in chunks
18:10 Share the big picture
19:22 Define responsibilities
19:34 Provide authority when you delegate
20:28 Make it possible for team members to ask for help
21:46 Don't micromanage, no one appreciates it

We also reference (a few times) The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by Kouzes and Posner.

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Subscribe to the #NeoMarketing podcast:
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Pod Link: pod.link/1275659816

https://thegoldinggroup.com/podcast/leadership-by-delegation/]]>https://thegoldinggroup.com/?post_type=podcast&p=12376Wed, 06 Jan 2021 11:00:01 +0000The Golding Group"The Professor" Pritch Pritchard breaks down all the benefits of delegation, a true sign of leadership. For this podcast, we define Delegation as: "Dividing up responsibilities in order to be most efficient in the chain of command. Giving control,...
04:10 Saves time
05:21 Reduce burnout
06:29 Increase value and credibility
07:48 More/better executive experience
08:38 Benefits For employees
10:45 Self-esteem for the team
11:20 Think like an owner, not "just" an employee
12:01 Job enhancement and enjoyment (yes, that's important!)
14:02 Developing leadership skills in your organization
14:30 Overall effectiveness
14:37 How to delegate effectively
15:08 Stop saying "easier to do it myself"
15:49 "We've always done it that way" red flag
17:00 Delegate by strengths and weaknesses of team members
17:23 Delegate in chunks
18:10 Share the big picture
19:22 Define responsibilities
19:34 Provide authority when you delegate
20:28 Make it possible for team members to ask for help
21:46 Don't micromanage, no one appreciates it

We also reference (a few times) The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by Kouzes and Posner.

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Subscribe to the #NeoMarketing podcast:
iTunes: bit.ly/TheGoldingGroup
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Pod Link: pod.link/1275659816

https://thegoldinggroup.com/podcast/leadership-by-delegation/]]>1425business,business development,collaboration,delegation,good business,kyle golding,leadership,neomarketing,podcast,pritch pritchardfalsefullhttps://www.spreaker.com/episode/bonus-episode-2020-review--42719532
00:47 Mr. #SaturdayMorningHustle
01:15 What a year 2020 has been!
02:40 #Adapt #Adopt #Pivot your business
04:02 Cashflow vs. Profitability (just survive)
05:07 The value of leadership
05:30 The Apology Impulse
05:57 #CancelCulture
07:30 The speed of crisis communications
08:00 Protocols over plans 1
0:40 Goals, Objectives and Strategy
12:56 COVID-19 has an effect on everyone
13:40 Let's talk about business ethics
14:40 Plans for this podcast in 2021
16:07 Tell us what you want to see/hear on this show

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
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Thanks!]]>https://thegoldinggroup.com/?post_type=podcast&p=12361Wed, 30 Dec 2020 11:00:42 +0000The Golding GroupBecause we have an "extra" Wednesday in December, we decided to drop one last #Bonus episode to end the year right. We are running down the top topics, discussions, guests and feedback from you for all of 2020. 00:47 Mr. #SaturdayMorningHustle 01:15...
00:47 Mr. #SaturdayMorningHustle
01:15 What a year 2020 has been!
02:40 #Adapt #Adopt #Pivot your business
04:02 Cashflow vs. Profitability (just survive)
05:07 The value of leadership
05:30 The Apology Impulse
05:57 #CancelCulture
07:30 The speed of crisis communications
08:00 Protocols over plans 1
0:40 Goals, Objectives and Strategy
12:56 COVID-19 has an effect on everyone
13:40 Let's talk about business ethics
14:40 Plans for this podcast in 2021
16:07 Tell us what you want to see/hear on this show

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Listen, Watch, Subscribe or Stream: bit.ly/NeoMarketingSubscribe
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Thanks!]]>10662020,covid-19,ethics,goals,neomarketing,new year,objectives,podcast,review,strategic planning,strategyfalsefullhttps://www.spreaker.com/episode/continue-to-adapt-adopt-pivot-during-covid-19-with-bonus-audio--42517054
Unpredictability is very bad for business
Adapt, Adopt or Pivot your business model
There is no such thing as a "New Normal"
COVID-19 stress is impacting everyone
 No, you're not pivoting back soon – Slow Down!
You can't force people to like your business model
Start with a question, solve an actual problem
Don't be ostentatiously braggadocious 16:09 Listening is more important than ever before
The only way your business survives COVID-19 is by listening to your audience
Social listening and social proof

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
Listen, Watch, Subscribe or Stream the #NeoMarketing podcast: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=12260Wed, 16 Dec 2020 11:00:18 +0000The Golding GroupThe next chapter in our Adapt, Adopt or Pivot During COVID-19 series. We discuss how your business decisions during the Coronavirus will not go "back to normal" in the future. Instead, utilize what you have learned, new tools added and continuing to...
Unpredictability is very bad for business
Adapt, Adopt or Pivot your business model
There is no such thing as a "New Normal"
COVID-19 stress is impacting everyone
 No, you're not pivoting back soon – Slow Down!
You can't force people to like your business model
Start with a question, solve an actual problem
Don't be ostentatiously braggadocious 16:09 Listening is more important than ever before
The only way your business survives COVID-19 is by listening to your audience
Social listening and social proof

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
Listen, Watch, Subscribe or Stream the #NeoMarketing podcast: http://bit.ly/NeoMarketingSubscribe]]>1474adapt,adopt,audience,audience development,business development,coronavirus,covid-19,marketing,pivot,podcastfalsefullhttps://www.spreaker.com/episode/special-guest-corey-walker-managing-partner-of-ncite-partners--42275857https://ncitepartners.com) shares his expertise in talent recruiting, corporate culture building, the value of retention vs. turnover, the value of diversity in employees and much more. Walker offers great advice for building a better business structure and red flags mistakes to avoid.
01:41 – About Ncite Partners
3:21 – What drew Walker to Talent Recruiting?
4:00 – Building Corporate Culture
5:58 – Working with 3rd party professional service providers
8:04 – Customized approach to recruiting
9:56 – The value of diversity in hiring
14:43 – Overcoming preconceived notations to improve processes
16:22 – Benefits of retaining employees vs. turn over churn
19:02 – Employees as brand evangelist
20:37 – Bradford Smart "Topgrading" strategy in talent acquisition
23:08 – Post-COVID changes in the C-suite 25:30 – Use of new technology in the hiring process
27:21 – Changes in hiring due to COVID-19
31:00 – Hiring family / friends
32:07 – HR red flags
36:39 – Favorite advice for hiring right
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
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Subscribe:
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Audry: https://bit.ly/NeoPodAudry
YouTube: http://bit.ly/GoldingGroupYouTube]]>https://thegoldinggroup.com/?post_type=podcast&p=12236Wed, 02 Dec 2020 11:00:42 +0000The Golding GroupSpecial guest Corey Walker, Managing Partner of Ncite Partners (https://ncitepartners.com) shares his expertise in talent recruiting, corporate culture building, the value of retention vs. turnover, the value of diversity in employees and much more....https://ncitepartners.com) shares his expertise in talent recruiting, corporate culture building, the value of retention vs. turnover, the value of diversity in employees and much more. Walker offers great advice for building a better business structure and red flags mistakes to avoid.
01:41 – About Ncite Partners
3:21 – What drew Walker to Talent Recruiting?
4:00 – Building Corporate Culture
5:58 – Working with 3rd party professional service providers
8:04 – Customized approach to recruiting
9:56 – The value of diversity in hiring
14:43 – Overcoming preconceived notations to improve processes
16:22 – Benefits of retaining employees vs. turn over churn
19:02 – Employees as brand evangelist
20:37 – Bradford Smart "Topgrading" strategy in talent acquisition
23:08 – Post-COVID changes in the C-suite 25:30 – Use of new technology in the hiring process
27:21 – Changes in hiring due to COVID-19
31:00 – Hiring family / friends
32:07 – HR red flags
36:39 – Favorite advice for hiring right
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
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Listen, Watch, Subscribe or Stream the podcast: http://bit.ly/NeoMarketingSubscribe
Subscribe:
iTunes: http://bit.ly/TheGoldingGroup
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YouTube: http://bit.ly/GoldingGroupYouTube]]>2354corporate culture,hr,podcast,recruiting,special guest,talentfalsefullhttps://www.spreaker.com/episode/a-better-way-of-explaining-strategy--42035158https://straty.com/ and holds (among other degrees) a Masters of Science in Management Science & Engineering from Stanford University.
We discuss, dissect and elaborate on this definition: Strategy is the process of creating a well-aligned set of activities with the aim of occupying a valuable position in a competitive landscape. Then, we detail how these ideas fit into an overall approach to business, communication, etc….
Listen, Watch, Subscribe or Stream this podcast: http://bit.ly/NeoMarketingSubscribe
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Subscribe to the #NeoMarketing podcast:
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Thanks!]]>https://thegoldinggroup.com/?post_type=podcast&p=12196Wed, 18 Nov 2020 10:00:53 +0000The Golding Group"The Professor" Pritch Pritchard, APR has found a new, and what we think is much better, why to explain the concept and execution of Strategy for students and professionals. On this episode, we discuss a better explanation of Strategy and Strategic...https://straty.com/ and holds (among other degrees) a Masters of Science in Management Science & Engineering from Stanford University.
We discuss, dissect and elaborate on this definition: Strategy is the process of creating a well-aligned set of activities with the aim of occupying a valuable position in a competitive landscape. Then, we detail how these ideas fit into an overall approach to business, communication, etc….
Listen, Watch, Subscribe or Stream this podcast: http://bit.ly/NeoMarketingSubscribe
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Subscribe to the #NeoMarketing podcast:
iTunes: http://bit.ly/TheGoldingGroup
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Thanks!]]>1035apr,business,business development,communications,kyle golding,podcast,pritch pritchard,strategic planning,strategyfalsefullhttps://www.spreaker.com/episode/learning-from-failures-crisis-communications-cancel-culture-unmet-expectations--41790451Crisis Communication:
1. There is no such thing as over-communication in crisis situations.
2. You have to meet expectations, not do the minimum.
3. Protocols are better than plans for adapting as a situation changes.
4. Keep your tools (analog and digital) up to date at all times, so you are prepared for a crisis situation.
5. Put a human face on a crisis. Let the people you need to connect with see and hear a real person.
6. Use everything, multiple times. See item #1 again.
7. Actual transparency and authenticity, the way real people (your stakeholders) expect it.
Cancel Culture:
You cannot appease your way back from being canceled. (Unless you really, really screwed up) the attempt to do so will only cost you, supporters while doing nothing to "un-cancel" your reputation online. Unmet Expectations: How can a Billion (with a B) dollar tech company like T-Mobile have a poorly designed and performing website? They must not care about customer appreciation.
What do all of these have to do with each other? More communication, even if it's incomplete or not what people are happy to hear, is always better than less communication.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group
Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
Subscribe to the #NeoMarketing podcast:
iTunes: http://bit.ly/TheGoldingGroup
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Thanks!
#NeoMarketing Ep104]]>https://thegoldinggroup.com/?post_type=podcast&p=12149Wed, 04 Nov 2020 11:00:36 +0000The Golding GroupThere are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing to cancel culture by a national non-profit org. and a...Crisis Communication:
1. There is no such thing as over-communication in crisis situations.
2. You have to meet expectations, not do the minimum.
3. Protocols are better than plans for adapting as a situation changes.
4. Keep your tools (analog and digital) up to date at all times, so you are prepared for a crisis situation.
5. Put a human face on a crisis. Let the people you need to connect with see and hear a real person.
6. Use everything, multiple times. See item #1 again.
7. Actual transparency and authenticity, the way real people (your stakeholders) expect it.
Cancel Culture:
You cannot appease your way back from being canceled. (Unless you really, really screwed up) the attempt to do so will only cost you, supporters while doing nothing to "un-cancel" your reputation online. Unmet Expectations: How can a Billion (with a B) dollar tech company like T-Mobile have a poorly designed and performing website? They must not care about customer appreciation.
What do all of these have to do with each other? More communication, even if it's incomplete or not what people are happy to hear, is always better than less communication.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group
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Subscribe to the #NeoMarketing podcast:
iTunes: http://bit.ly/TheGoldingGroup
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Thanks!
#NeoMarketing Ep104]]>1979cancel culture,communications,crisis communication,engagement,good business,kyle golding,neomarketing,podcast,pr,pritch pritchard,public relations,social mediafalsefullhttps://www.spreaker.com/episode/busting-10-myths-of-crisis-communications--41567993
The Effective Crisis Communication https://www.sagepub.com/hi/nam/effective-crisis-communication/book246198 textbook examines the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage!
Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group
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Subscribe to the #NeoMarketing podcast:
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Thanks!
#NeoMarketing Ep103]]>https://thegoldinggroup.com/?post_type=podcast&p=12143Wed, 21 Oct 2020 11:00:19 +0000The Golding Group"The Professor" Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to "Effective Crisis Communication – Moving From Crisis to Opportunity" by three of today’s most respected crisis/risk communication...
The Effective Crisis Communication https://www.sagepub.com/hi/nam/effective-crisis-communication/book246198 textbook examines the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage!
Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group
Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

Subscribe to the #NeoMarketing podcast:
iTunes: http://bit.ly/TheGoldingGroup
Spotify: http://bit.ly/NeoPodcast (Login First)
iHeartRadio: http://bit.ly/NeoMarketingPod
Spreaker: https://www.spreaker.com/user/thegoldinggroup
Google Podcast: http://bit.ly/NeoMarketingGP
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Pod.Link: https://pod.link/1275659816
Deezer: http://bit.ly/NeoPodDeezer
Podcast Addict: http://bit.ly/NeoPodAddict

Thanks!
#NeoMarketing Ep103]]>1315communications,crisis communications,kyle golding,neomarketing,pr,pritch pritchard,public relations,strategyfalsefullhttps://www.spreaker.com/episode/q4-2020-winter-is-coming-plan-now-for-2021--41342282
Since COVID-19 started impacting business transactions in early 2020, we have been telling you to Adapt, Adopt or Pivot. On this episode, we will discuss how to evaluate, measure and utilize what we have all learned from 2020 and how to best move your business forward into the still very uncertain 2021.

Thanks to 2020, you should have made changes (minor or major) to your business operations with NEW and DIFFERENT tools (digital and brick/mortar) for marketing and selling, insights/data, competitive landscape, audience/potential audience and expectations.
The key to 2021 will be taking advantage of what's working right now and in the future along with recovering the investments you have made to survive 2020. If you need help, don't know where to start or just don't want to go it alone please contact us – that's what we're here for! https://thegoldinggroup.com/contact-us/

BONUS: Do NOT use the term "New Normal" because in business every day is new and nothing about our current business situations can be considered "Normal".
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Please Like (  ) make a comment and leave a rating.

On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=12103Wed, 07 Oct 2020 10:00:02 +0000The Golding GroupWelcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year,...
Since COVID-19 started impacting business transactions in early 2020, we have been telling you to Adapt, Adopt or Pivot. On this episode, we will discuss how to evaluate, measure and utilize what we have all learned from 2020 and how to best move your business forward into the still very uncertain 2021.

Thanks to 2020, you should have made changes (minor or major) to your business operations with NEW and DIFFERENT tools (digital and brick/mortar) for marketing and selling, insights/data, competitive landscape, audience/potential audience and expectations.
The key to 2021 will be taking advantage of what's working right now and in the future along with recovering the investments you have made to survive 2020. If you need help, don't know where to start or just don't want to go it alone please contact us – that's what we're here for! https://thegoldinggroup.com/contact-us/

BONUS: Do NOT use the term "New Normal" because in business every day is new and nothing about our current business situations can be considered "Normal".
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Please Like (  ) make a comment and leave a rating.

On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup]]>1704business,covid-19,good business,kyle golding,neomarketing,planning,podcast,pritch pritchard,strategic planning,strategyfalsefullhttps://www.spreaker.com/episode/special-guest-rachel-mathew-co-owner-polston-tax-bonus-ep--41222852Full bio: https://www.linkedin.com/in/attorney-rachel-mathew/. Join the discussion. Leave a comment, subscribe to the channel and rate the podcast. Thanks! Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe.
On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=12092Wed, 30 Sep 2020 11:00:12 +0000The Golding GroupThanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom about PPP/EIDL Covid-19 relief, IRS red flags/best...Full bio: https://www.linkedin.com/in/attorney-rachel-mathew/. Join the discussion. Leave a comment, subscribe to the channel and rate the podcast. Thanks! Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe.
On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup]]>1783branding,coronavirus,covid-19,eidl,good business,irs,kyle golding,neomarketing,podcast,ppp,social mediafalsefullhttps://www.spreaker.com/episode/6-steps-for-managing-cancel-culture-public-relations--40929251Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Leave a comment, subscribe to the channel and rate the YouTube video (thumbs up).
On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup]]>https://thegoldinggroup.com/?post_type=podcast&p=12083Wed, 16 Sep 2020 11:00:38 +0000The Golding GroupCancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. "The Professor" Pritch Pritchard breaks down the definitive actions necessary to...Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Leave a comment, subscribe to the channel and rate the YouTube video (thumbs up).
On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Let’s engage! Follow us:
Twitter: https://twitter.com/GoldingGroup @GoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup]]>1479apr,cancel culture,communications,engagement,how-to,kyle golding,pr,pritch pritchard,public relations,social mediafalsefullhttps://www.spreaker.com/episode/managing-expectations-strategy-goals-objectives-tactics-measurement--40651667On this episode, we dive deep into keeping the boss/clients super happy by fully developing your marketing process. Specifically, with a focus on managing expectations, crafting the strategy, conducting research, setting goals, establishing objectives, defining tactics (last, not first) and following up with measurement and reporting.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Leave a comment and rating too. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>https://thegoldinggroup.com/?post_type=podcast&p=12049Wed, 02 Sep 2020 11:00:45 +0000The Golding GroupEPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song. On this episode, we dive deep into keeping the boss/clients super happy by fully developing your marketing...On this episode, we dive deep into keeping the boss/clients super happy by fully developing your marketing process. Specifically, with a focus on managing expectations, crafting the strategy, conducting research, setting goals, establishing objectives, defining tactics (last, not first) and following up with measurement and reporting.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Leave a comment and rating too. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/]]>2067business development,communications,good business,kyle golding,pritch pritchard,strategyfalsefullhttps://www.spreaker.com/episode/starting-a-brewery-in-a-pandemic--40412435So how did they handle the lockdown as a startup? How did they manage through the following months and how are they doing now as the coronavirus situation changes on a weekly and monthly basis? We discuss their experiences adapting and adopting new policies and procedures along with how the brand went from idea to reality, what motivates a master brewer to stay creative, what is a "beer engineer" and how is making beer is a lot like any manufacturing process – but also completely different. 
We also sample a few of their brew styles, talk about adult beverage trends and regulations plus tips for aspiring brewers to know, study and expect from a career in the beer business.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/. You can find out more about Broke Brewing at Broke.Beer.
Look for a lot of new things from our 100th episode on the first Wednesday of September 2020. A big THANK YOU to all the support over the last three years.]]>https://thegoldinggroup.com/?post_type=podcast&p=12035Wed, 19 Aug 2020 21:27:29 +0000The Golding GroupEpisode 99 with special guest Mike Groshong, Master Brewer and Charn Langford, CEO from Broke Brewing Co. one of OKC’s newest breweries. So new, they opened their taproom located on the NW side of Oklahoma City (right off Route 66) just two weeks...So how did they handle the lockdown as a startup? How did they manage through the following months and how are they doing now as the coronavirus situation changes on a weekly and monthly basis? We discuss their experiences adapting and adopting new policies and procedures along with how the brand went from idea to reality, what motivates a master brewer to stay creative, what is a "beer engineer" and how is making beer is a lot like any manufacturing process – but also completely different. 
We also sample a few of their brew styles, talk about adult beverage trends and regulations plus tips for aspiring brewers to know, study and expect from a career in the beer business.
Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/. You can find out more about Broke Brewing at Broke.Beer.
Look for a lot of new things from our 100th episode on the first Wednesday of September 2020. A big THANK YOU to all the support over the last three years.]]>2131beer,beers and branding,business,business development,community,coronavirus,covid-19,creative approach,neomarketing,podcast,start upfalsefullhttps://www.spreaker.com/episode/social-distancing-for-business-w-special-guest-steve-davis--40152020Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
To contact Steve Davis on LinkedIn or Instagram or at Insperity OKC.]]>https://thegoldinggroup.com/?post_type=podcast&p=12006Wed, 05 Aug 2020 11:08:05 +0000The Golding GroupWe're coming to you via Zoom this episode with special Guest Steve Davis, Business Performance Advisor for Insperity and past Oklahoma Venture Forum chairman. We discuss how your business can manage COVID-19 from an HR, compliance and legal...Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
To contact Steve Davis on LinkedIn or Instagram or at Insperity OKC.]]>1442business development,coronavirus,covid-19,crisis communicationfalsefullhttps://www.spreaker.com/episode/business-development-a-to-z--35142828https://thegoldinggroup.com/?post_type=podcast&p=11349Wed, 01 Jul 2020 11:00:00 +0000The Golding GroupA full hour breaking down Business Development into 10 easy-to-understand sections. It's our longest episode for a good reason – Business Development is the central […]3794biz. dev.,bpm,business development,business plan,crisis management,leadership,marketing,neomarketing,protocol,public relationsfalsefullhttps://www.spreaker.com/episode/adding-another-marketing-acronym-a-m-m-o--31412783https://thegoldinggroup.com/?post_type=podcast&p=11322Wed, 17 Jun 2020 11:10:00 +0000The Golding GroupThere are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. […]541acronym,business,communication,marketing,podcast,pr,public relationsfalsefullhttps://www.spreaker.com/episode/biggest-issue-how-to-overcome-to-re-opening-a-business-after-covid-19--29000926https://thegoldinggroup.com/?post_type=podcast&p=11314Wed, 03 Jun 2020 11:00:00 +0000The Golding GroupThere's a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this […]1343business,communication,coronavirus,covid-19,economics,marketing,podcast,pr,public relationsfalsefullhttps://www.spreaker.com/episode/understanding-objectives-and-tactics--27863884https://thegoldinggroup.com/?post_type=podcast&p=11308Wed, 20 May 2020 11:00:00 +0000The Golding GroupDo you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don't get it....1345business development,goals,measurement,objectives,podcast,strategy,success,tacticsfalsefullhttps://www.spreaker.com/episode/sales-and-customer-service-during-covid-19--26831705https://thegoldinggroup.com/?post_type=podcast&p=11287Wed, 06 May 2020 11:00:00 +0000The Golding GroupNow more than ever, customer service is paramount to establishing, maintaining and leveraging your best consumer relationships. We discuss customer service philosophy, best practices and give you a few examples of great and terrible coronavirus...2067audience,business development,customer service,profit,salesfalsefullhttps://www.spreaker.com/episode/crafting-messages-that-resonate--25894870https://thegoldinggroup.com/?post_type=podcast&p=11261Wed, 22 Apr 2020 11:00:00 +0000The Golding Group"The Professor" Pritch Pritchard breaks down the elements of a clear and captivating message via the acronym CUBE A....1071content marketing,messaging,neomarketingfalsefullhttps://www.spreaker.com/episode/adapt-adopt-or-pivot-in-corona-economy--24706530


Big Ideas:



Adapt & Adopt Before PivotDuring, After and the future of businessMinor To Major, Big To SmallCreating Ethical Opportunity From Struggle



Hit the Hardest: Concert Artist and Production / Trade Shows and Industry Events / Events Planning – wedding, fundraisers, professional orgs. / Non-Profit / Hospitality (bars, clubs) / Sports / Movie Theaters / Gyms / Arts and Entertainment



Those Already Adapting: Restaurants & Retail – Online, Delivery / Education – Online Classes, Distance learning / Medical – Drive-Up triage, adapting devices, etc. (long, long list)



B2B Model Adapting: Work From Home and Remote – Video Conferencing / Digital, Online, Mobile tools / Manufacturing retooling to fill needs (examples) DD Audio, Auto Makers making ventilators (Ford, GM, Musk, Dyson, MIT), Rouge Fitness, Apparel Manufacturers



Hard Hit: Support Industry such as Sales / Marketing / PR / Accounting / Legal / Insurance / Continuing Education Programs / Employee Training and Development



The T is SWOT is Threat. This is what you (should have) planned for.



Business Model: Adapt / Adopt / Pivot (but can you go back?) Public Goodwill for only so long / Meet them more than half way / Have 2-way conversation, learn from this experience / Don’t go "back to normal" as soon as possible



The Whole Market Has To Change, So Do You! What You Need: Speed / Attention / Speed / Not once, but over and over / Did we mention Speed?



Do NOT do this ALONE. Let your third-party experts (like us) help you make hard decisions to plan for an immediate response and then manage into the future. This isn't just an economic decision, it's personal for most business owners and entrepreneurs.



Be Smart / Be Strategic / Be Flexible / Be Fast and Decisive / Brand over SALES (if you can)



If your business is secure or barely affected, do your part while focusing on: GOING LONG (Attitude and Planning) / BRAND BUILDING / PUBLIC RELATIONS / CORPORATE CULTURE Note: ALL CAPS for a reason, it's that important.



You are NOT taking advantage (being unethical) by doing business/sales if you are providing value with intent. Let your ethics guide the process. Protect your family, your employees, your vendors, your subcontractors, your community and your country. Fight like hell! Good luck!



On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=11132Wed, 01 Apr 2020 11:02:00 +0000The Golding GroupWith major restrictions placed on business by the COVID-19 outbreak, we go long (46 mins) and very deep into what small businesses need to do RIGHT NOW to survive. #Adapt #Adopt or #Pivot. This episode includes a massive amount of actionable content...


Big Ideas:



Adapt & Adopt Before PivotDuring, After and the future of businessMinor To Major, Big To SmallCreating Ethical Opportunity From Struggle



Hit the Hardest: Concert Artist and Production / Trade Shows and Industry Events / Events Planning – wedding, fundraisers, professional orgs. / Non-Profit / Hospitality (bars, clubs) / Sports / Movie Theaters / Gyms / Arts and Entertainment



Those Already Adapting: Restaurants & Retail – Online, Delivery / Education – Online Classes, Distance learning / Medical – Drive-Up triage, adapting devices, etc. (long, long list)



B2B Model Adapting: Work From Home and Remote – Video Conferencing / Digital, Online, Mobile tools / Manufacturing retooling to fill needs (examples) DD Audio, Auto Makers making ventilators (Ford, GM, Musk, Dyson, MIT), Rouge Fitness, Apparel Manufacturers



Hard Hit: Support Industry such as Sales / Marketing / PR / Accounting / Legal / Insurance / Continuing Education Programs / Employee Training and Development



The T is SWOT is Threat. This is what you (should have) planned for.



Business Model: Adapt / Adopt / Pivot (but can you go back?) Public Goodwill for only so long / Meet them more than half way / Have 2-way conversation, learn from this experience / Don’t go "back to normal" as soon as possible



The Whole Market Has To Change, So Do You! What You Need: Speed / Attention / Speed / Not once, but over and over / Did we mention Speed?



Do NOT do this ALONE. Let your third-party experts (like us) help you make hard decisions to plan for an immediate response and then manage into the future. This isn't just an economic decision, it's personal for most business owners and entrepreneurs.



Be Smart / Be Strategic / Be Flexible / Be Fast and Decisive / Brand over SALES (if you can)



If your business is secure or barely affected, do your part while focusing on: GOING LONG (Attitude and Planning) / BRAND BUILDING / PUBLIC RELATIONS / CORPORATE CULTURE Note: ALL CAPS for a reason, it's that important.



You are NOT taking advantage (being unethical) by doing business/sales if you are providing value with intent. Let your ethics guide the process. Protect your family, your employees, your vendors, your subcontractors, your community and your country. Fight like hell! Good luck!



On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>2761adapt,adopt,business model,change,change agents,covid-19,crisis communication,crisis management,pivot,swotfalsefullhttps://www.spreaker.com/episode/ethical-considerations-in-a-crisis--24013890


Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=10738Wed, 18 Mar 2020 10:49:00 +0000The Golding Group"Crisis doesn't build character, it reveals it." You've heard this many times before. Unless you're Jared Leto or filming the Big Brother Germany tv show you know the world, the United States and the collective business community are in a crisis based...


Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1119business,crisis communication,crisis management,ethics,podcastfalsefullhttps://www.spreaker.com/episode/say-no-to-say-yes-for-success--23462572http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=10388Wed, 04 Mar 2020 11:00:00 +0000The Golding GroupHow does saying "NO" as often as possible make it possible to say "YES" as much as possible? This theory might seem counterintuitive, but our CEO Kyle Golding is here to explain it all along with how to implement this into your startup, business or...http://bit.ly/NeoMarketingSubscribe]]>1359audience,business development,community,networking,podcast,referralsfalsefullhttps://www.spreaker.com/episode/weaponized-social-media--22949227


According to America's Crisis Management Guru Jim Lukaszewski, there are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don't Tell (3) Be Transparent. (via e911.com)



Pritch and Kyle discuss the ideas behind these three steps for managing crisis but then connect specifically to social media via three key terms: (1) Call-Out Culture (2) Cancel Culture (3) Shout Out / Shaming Culture which Pritch references from an article by Richard Levick, Chairman and CEO of Levick communications and public affairs firm.



In the discussion, we also reference good examples to learn from via The Apology Impulse (book) by Cary Cooper and Sean O'Meara, the transparency of Buffer.com, Rudy Giuliani on 911 and OKC PD handling of the recent Penn Square Mall shooting. We also discuss failure examples from Wal Mart, Starbucks and (the worst of all) Twitter political shenanigans.]]>https://thegoldinggroup.com/?post_type=podcast&p=10021Wed, 19 Feb 2020 11:01:00 +0000The Golding GroupSocial media is the ultimate double-edged sword. A great opportunity for communication but also a tool for trolls to attack businesses they are unhappy with (warranted or not). According to America's Crisis Management Guru Jim Lukaszewski, there...


According to America's Crisis Management Guru Jim Lukaszewski, there are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don't Tell (3) Be Transparent. (via e911.com)



Pritch and Kyle discuss the ideas behind these three steps for managing crisis but then connect specifically to social media via three key terms: (1) Call-Out Culture (2) Cancel Culture (3) Shout Out / Shaming Culture which Pritch references from an article by Richard Levick, Chairman and CEO of Levick communications and public affairs firm.



In the discussion, we also reference good examples to learn from via The Apology Impulse (book) by Cary Cooper and Sean O'Meara, the transparency of Buffer.com, Rudy Giuliani on 911 and OKC PD handling of the recent Penn Square Mall shooting. We also discuss failure examples from Wal Mart, Starbucks and (the worst of all) Twitter political shenanigans.]]>1359podcast,social mediafalsefullhttps://www.spreaker.com/episode/building-and-managing-corporate-culture--22439451http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=9660Wed, 05 Feb 2020 11:00:25 +0000The Golding GroupWhen it comes to corporate culture, #SpoilerAlert you’re probably doing it wrong. There are two major types of failure when building and maintaining corporate culture: 1) Not trying hard enough or 2) Trying too hard. Corporate culture should start...http://bit.ly/NeoMarketingSubscribe]]>2135falsefullhttps://www.spreaker.com/episode/bonus-video-podcast-retail-strategy-analysis--22191386
The commercial we're talking about is Jared® Jewelers with a smooth R&B trio singing while a young man is pulling out a Jared box across the table from the beautiful young lady. What happens next? There's a little necklace inside, not a ring. He's not proposing to her, because it's the start of the relationship. What does he say? "Let's see where this goes."

Pritch thinks the underlying message is a new business strategy: Give somebody something at the beginning of the relationship.

Subscribe on iTunes http://bit.ly/TheGoldingGroup on YouTube http://bit.ly/GoldingGroupYouTube & on Spotify http://bit.ly/NeoPodcast]]>https://thegoldinggroup.com/?post_type=podcast&p=9486Wed, 29 Jan 2020 11:17:00 +0000The Golding GroupWelcome to a BONUS VIDEO EPISODE of the #NeoMarketing podcast. We're going to spend just a couple of minutes talking very specifically about an approach that a retailer has taken that Pritch thinks he's figured out what they're doing. Here we go with...
The commercial we're talking about is Jared® Jewelers with a smooth R&B trio singing while a young man is pulling out a Jared box across the table from the beautiful young lady. What happens next? There's a little necklace inside, not a ring. He's not proposing to her, because it's the start of the relationship. What does he say? "Let's see where this goes."

Pritch thinks the underlying message is a new business strategy: Give somebody something at the beginning of the relationship.

Subscribe on iTunes http://bit.ly/TheGoldingGroup on YouTube http://bit.ly/GoldingGroupYouTube & on Spotify http://bit.ly/NeoPodcast]]>99fashion,retail,strategyfalsefullhttps://www.spreaker.com/episode/pritch-s-favorite-podcasts-of-2019--21706333


1. Avoiding PR Tone Deafness https://youtu.be/Xnq2qx2wwTg 2. Addressing Rumors In The Digital Age https://youtu.be/eFtZqcmRPSE 3. Handling Crisis: The Power of Protocol (Part 1 of 2) https://youtu.be/l_q-JBFX8GY 4. Handling Crisis: The Power of Protocol (Part 2 of 2) https://youtu.be/5PunTsR9Jk0 5. The Apology Impulse https://youtu.be/Ii6-5-qNloc



Bonus podcast suggestions: The Warrior For Freedom podcast by Major Ed Pulido http://bit.ly/MajorEdPodcast The #GirlyBliss podcast by Stacey Johnson http://bit.ly/GirlyBlissPod



Last episode's bonus podcast suggestions: The #SaturdayMorningHustle https://saturdaymorninghustle.com The General and The Ambassador https://generalambassadorpodcast.org American Diplomat https://amdipstories.org



On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=9133Wed, 15 Jan 2020 11:00:00 +0000The Golding GroupThe Golding Group Chief Strategic Council Pritch Pritchard, APR gives us his top 5 podcast episodes for 2019 with a short explanation for each. BONUS: suggestions for other podcasts you should check out (below). BONUS X2 Did you catch the Gary Vee....


1. Avoiding PR Tone Deafness https://youtu.be/Xnq2qx2wwTg 2. Addressing Rumors In The Digital Age https://youtu.be/eFtZqcmRPSE 3. Handling Crisis: The Power of Protocol (Part 1 of 2) https://youtu.be/l_q-JBFX8GY 4. Handling Crisis: The Power of Protocol (Part 2 of 2) https://youtu.be/5PunTsR9Jk0 5. The Apology Impulse https://youtu.be/Ii6-5-qNloc



Bonus podcast suggestions: The Warrior For Freedom podcast by Major Ed Pulido http://bit.ly/MajorEdPodcast The #GirlyBliss podcast by Stacey Johnson http://bit.ly/GirlyBlissPod



Last episode's bonus podcast suggestions: The #SaturdayMorningHustle https://saturdaymorninghustle.com The General and The Ambassador https://generalambassadorpodcast.org American Diplomat https://amdipstories.org



On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1054podcastfalsefullhttps://www.spreaker.com/episode/kyle-s-favorite-neomarketing-podcasts-of-2019--21276742


The episodes we're discussing today are: 1. Business Strategy vs. Corporate Culture https://youtu.be/Bx8xaCJOJIQ 2. The Value Of Self-Worth In Your Career https://youtu.be/1NbdrxvyjGo 3. Starting A Business Is Hard https://youtu.be/G7qWOBs7RQw 4. Think Strategic, Act Tactical https://youtu.be/6OXvLVCShCo 5. Summer Special Guest Steve Davis and Che’ Loessberg https://youtu.be/DIF2WKvOPPs from OVF, Terry Furrh of Eyes Etc. https://youtu.be/dppKHKhTlkw fashion retail, Vicki Langford https://youtu.be/DsBGfrhvtFI VP of Resonance, Kitt Letcher https://youtu.be/3Y-PLLfJFvU BBB Central Oklahoma 6. How To Get Started Podcasting https://youtu.be/6bIYQoxOWbU



Bonus podcast suggestions: The #SaturdayMorningHustle https://saturdaymorninghustle.com The General and The Ambassador https://generalambassadorpodcast.orgAmerican Diplomat https://amdipstories.org



On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=8793Thu, 02 Jan 2020 11:00:00 +0000The Golding GroupOn this episode, The Golding Group CEO Kyle Golding gives us his top podcast episodes for 2019 with a short explanation for each. BONUS: suggestions for other podcasts you should check out. Next episode (1/15/2020) Pritch will provide his picks....


The episodes we're discussing today are: 1. Business Strategy vs. Corporate Culture https://youtu.be/Bx8xaCJOJIQ 2. The Value Of Self-Worth In Your Career https://youtu.be/1NbdrxvyjGo 3. Starting A Business Is Hard https://youtu.be/G7qWOBs7RQw 4. Think Strategic, Act Tactical https://youtu.be/6OXvLVCShCo 5. Summer Special Guest Steve Davis and Che’ Loessberg https://youtu.be/DIF2WKvOPPs from OVF, Terry Furrh of Eyes Etc. https://youtu.be/dppKHKhTlkw fashion retail, Vicki Langford https://youtu.be/DsBGfrhvtFI VP of Resonance, Kitt Letcher https://youtu.be/3Y-PLLfJFvU BBB Central Oklahoma 6. How To Get Started Podcasting https://youtu.be/6bIYQoxOWbU



Bonus podcast suggestions: The #SaturdayMorningHustle https://saturdaymorninghustle.com The General and The Ambassador https://generalambassadorpodcast.orgAmerican Diplomat https://amdipstories.org



On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>13402019,kyle golding,neomarketing,podcast,pritch pritchardfalsefullhttps://www.spreaker.com/episode/the-apology-impulse--20851327


So how do you decide when and for what reasons your business, brand or representative should issue a public apology? What are the parameters, who decides what to do and when? On a previous podcast, we set a "One Hour" rule for starting the crisis communication protocol when a negative situation arises. With the speed of "Cancel Culture" and political correctness via social media, do you (or should you) have protocols for issuing an apology (or not issuing an apology) if your brand gets caught up in a controversy?



On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe



The Apology Impulse is the perfect playbook for anyone – from social media executive through to online influencers and CEOs – who apologize way too much and say sorry far too infrequently. Buy the book here.]]>https://thegoldinggroup.com/?post_type=podcast&p=8463Wed, 18 Dec 2019 11:00:00 +0000The Golding GroupOn Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the 6 elements of an correct apology from the book "The Apology Impulse: How the Business World...


So how do you decide when and for what reasons your business, brand or representative should issue a public apology? What are the parameters, who decides what to do and when? On a previous podcast, we set a "One Hour" rule for starting the crisis communication protocol when a negative situation arises. With the speed of "Cancel Culture" and political correctness via social media, do you (or should you) have protocols for issuing an apology (or not issuing an apology) if your brand gets caught up in a controversy?



On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe



The Apology Impulse is the perfect playbook for anyone – from social media executive through to online influencers and CEOs – who apologize way too much and say sorry far too infrequently. Buy the book here.]]>1001apr,pr,pritch pritchard,public relationsfalsefullhttps://www.spreaker.com/episode/the-beginning-of-the-end-of-2019--20475430


It all begins with this simple trust: Business success comes from balance.



Planning vs. AdaptabilityStructure vs. CreativityLong-Term Thinking vs. Short-Term Actions



So, where and how do you get started creating a strategy and plan for your business? We'll tell you. Plus, several key takeaways such as:



How to achieve balance in your businessJust do it (but not like Nike)No plan is sacredStructure will set you free



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=8118Wed, 04 Dec 2019 10:40:00 +0000The Golding GroupDo you have your 2020 strategic plan in place yet? If not you're way behind. On this episode, Golding Group partners Pritch Pritchard, APR and Kyle Golding will discuss the ideas behind business planning and actionable items to help you start, manage...


It all begins with this simple trust: Business success comes from balance.



Planning vs. AdaptabilityStructure vs. CreativityLong-Term Thinking vs. Short-Term Actions



So, where and how do you get started creating a strategy and plan for your business? We'll tell you. Plus, several key takeaways such as:



How to achieve balance in your businessJust do it (but not like Nike)No plan is sacredStructure will set you free



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1097goals,objectives,podcast,strategic planning,strategy,tacticsfalsefullhttps://www.spreaker.com/episode/s-m-a-r-t-communication-planning--20142618


Its Q4 of 2019 and 2020 is right around the corner. You really need to have all your planning done for next year right now: communications, budget, economic forecast, marketing, etc…. Don't wait, get started today!



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=7797Wed, 20 Nov 2019 14:27:02 +0000The Golding GroupOn this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through S.M.A.R.T. (yes, it's an acronym and we'll...


Its Q4 of 2019 and 2020 is right around the corner. You really need to have all your planning done for next year right now: communications, budget, economic forecast, marketing, etc…. Don't wait, get started today!



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1347communications,marketing,planning,podcast,strategic planningfalsefullhttps://www.spreaker.com/episode/2019-marketing-predictions-proving-true--19884936


So, how did we do? Did we get our predictions right and how are these predicted trends working in 2019? What's next for 2020? Let's talk about it.



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=7417Wed, 06 Nov 2019 10:43:59 +0000The Golding GroupThis time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes us, right here on this podcast. So, how did we do? Did we get our predictions right and...


So, how did we do? Did we get our predictions right and how are these predicted trends working in 2019? What's next for 2020? Let's talk about it.



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1731apr,kyle golding,marketing,podcast,pritch pritchard,trendsfalsefullhttps://www.spreaker.com/episode/handling-crisis-the-power-of-protocol-part-2-of-2--19532867http://bit.ly/CrisisCommProtocol



Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised!



The best protection for brand reputation is a well-written crisis management protocols (not plans) containing systems for internal communications, media relations and reputation management. These protocols keep an organization viable while a media crisis (big or small) occurs and in the immediate time-frame after. Where business leaders often fail is waiting to “see how bad the damage is” before making a crisis management plan. This is a mistake. You need your protocols in place and communicated to everyone in your organization before any problem arises.



Basic Definition of a Crisis: An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simultaneously present an organization with both opportunities for and threats to its high-priority goals.



On every #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=6915Wed, 16 Oct 2019 11:03:37 +0000The Golding GroupPart 2 of our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. Presentation Slide deck:...http://bit.ly/CrisisCommProtocol



Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised!



The best protection for brand reputation is a well-written crisis management protocols (not plans) containing systems for internal communications, media relations and reputation management. These protocols keep an organization viable while a media crisis (big or small) occurs and in the immediate time-frame after. Where business leaders often fail is waiting to “see how bad the damage is” before making a crisis management plan. This is a mistake. You need your protocols in place and communicated to everyone in your organization before any problem arises.



Basic Definition of a Crisis: An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simultaneously present an organization with both opportunities for and threats to its high-priority goals.



On every #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1216crisis communication,neomarketing,podcast,protocol,public relationsfalsefullhttps://www.spreaker.com/episode/handling-crisis-the-power-of-protocol-part-1-of-2--19322363


Basic Definition of a Crisis: An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simultaneously present an organization with both opportunities for and threats to its high-priority goals.



Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised!



The best protection for brand reputation is a well-written crisis management protocols (not plans) containing systems for internal communications, media relations and reputation management. These protocols keep an organization viable while a media crisis (big or small) occurs and in the immediate time-frame after. Where business leaders often fail is waiting to “see how bad the damage is” before making a crisis management plan. This is a mistake. You need your protocols in place and communicated to everyone in your organization before any problem arises.



Here's the presentation slide deck for you: http://bit.ly/CrisisCommProtocol



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=6553Wed, 02 Oct 2019 10:08:04 +0000The Golding GroupWe go through our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We're going deep and complete on this conversation, so we did it in two parts. (next episode in two weeks 10/16). Basic...


Basic Definition of a Crisis: An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simultaneously present an organization with both opportunities for and threats to its high-priority goals.



Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised!



The best protection for brand reputation is a well-written crisis management protocols (not plans) containing systems for internal communications, media relations and reputation management. These protocols keep an organization viable while a media crisis (big or small) occurs and in the immediate time-frame after. Where business leaders often fail is waiting to “see how bad the damage is” before making a crisis management plan. This is a mistake. You need your protocols in place and communicated to everyone in your organization before any problem arises.



Here's the presentation slide deck for you: http://bit.ly/CrisisCommProtocol



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1806advice,crisis communication,expert,kyle golding,neomarketing,podcast,pr,presentation,pritch pritchard,protocol,public relationsfalsefullhttps://www.spreaker.com/episode/how-to-get-started-podcasting--19137759


Podcast we reference is this video include:The #SaturdayMoringHustle http://bit.ly/SatMornHustleThe Oklahoma Venture Forum http://bit.ly/OVFpodcastWarrior For Freedom http://bit.ly/MajorEdPodcastThe General and The Ambassador http://bit.ly/General-AmbassadorThe American Diplomat http://bit.ly/AmericanDiplomat



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=6218Wed, 18 Sep 2019 10:40:55 +0000The Golding GroupThat's right, a podcast all about podcasts. How to get started, what tech you need and why podcast are so important for modern audience development. We nuke any excuses you have about "waiting for the perfect time" to start your next great podcast...


Podcast we reference is this video include:The #SaturdayMoringHustle http://bit.ly/SatMornHustleThe Oklahoma Venture Forum http://bit.ly/OVFpodcastWarrior For Freedom http://bit.ly/MajorEdPodcastThe General and The Ambassador http://bit.ly/General-AmbassadorThe American Diplomat http://bit.ly/AmericanDiplomat



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1056communications,marketing,neomarketing,podcastfalsefullhttps://www.spreaker.com/episode/international-marketing-and-value-added-services--18998034


On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=5855Wed, 04 Sep 2019 11:00:40 +0000The Golding GroupAfter a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for the University of Oklahoma. We also discuss international marketing, value-added services and (of...


On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>999advice,apr,business development,communications,interview,kyle golding,marketing,neomarketing,podcast,pr,pritch pritchard,public reations,the golding groupfalsefullhttps://www.spreaker.com/episode/special-guest-kitt-letcher-ceo-better-business-bureau-of-central-oklahoma--18876430


We touch on these topics plus many other ways to make any business or non-profit run more effectively and efficiently. In her leadership role at BBB, Letcher councils local businesses (from less than 10 employees to major corporations) on how to be better every day. But, she had to rebuild her BBB from the ground up to be the well-oiled machine it is today. Listen to her lessons learned along the way, including how to manage a local chapter of a 100+ year-old national brand without losing touch with the business ecosphere in Oklahoma.



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=5520Wed, 21 Aug 2019 11:00:40 +0000The Golding GroupOur special guest this episode is Kitt Letcher, President & CEO at Better Business Bureau of Central Oklahoma, Inc. She has been the leading BBB-OKC since 2013 and has a tremendous amount of experience building/leading teams, creating business...


We touch on these topics plus many other ways to make any business or non-profit run more effectively and efficiently. In her leadership role at BBB, Letcher councils local businesses (from less than 10 employees to major corporations) on how to be better every day. But, she had to rebuild her BBB from the ground up to be the well-oiled machine it is today. Listen to her lessons learned along the way, including how to manage a local chapter of a 100+ year-old national brand without losing touch with the business ecosphere in Oklahoma.



On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1411bbb,business,business development,business model,business plan,central oklahoma,corporate culture,economic development,oklahoma city,podcast,strategyfalsefullhttps://www.spreaker.com/episode/special-guest-vicki-langford-vp-of-resonance-inc-and-project-3810-partner--18750454


Langford is involved in several existing businesses, startups and business coaching (SCORE). Her "day job" is VP of Resonance Inc. parent company of several brands manufacturing hand-built, high-performance audio equipment: car audio woofers, amplifiers and components plus consumer and professional powered monitors, powered subwoofers and satellite speakers.



Her second gig is Partner at Project 3810, a commercial office and warehouse space for lease, co-working, maker space and certified business incubator. She is also a SCORE business mentor.



On the podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=5182Wed, 07 Aug 2019 11:00:58 +0000The Golding GroupWhile regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the #NeoMarketing podcast. This episode we talk with Vicki Langford, VP of Resonance, Inc. (DD Audio, Digital...


Langford is involved in several existing businesses, startups and business coaching (SCORE). Her "day job" is VP of Resonance Inc. parent company of several brands manufacturing hand-built, high-performance audio equipment: car audio woofers, amplifiers and components plus consumer and professional powered monitors, powered subwoofers and satellite speakers.



Her second gig is Partner at Project 3810, a commercial office and warehouse space for lease, co-working, maker space and certified business incubator. She is also a SCORE business mentor.



On the podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1003falsefullhttps://www.spreaker.com/episode/special-guest-terry-furrh-owner-of-eyes-etc--18570820


From a purely medical device to a fashion statement, the eyewear retail industry has seen major changes over the last decade. Furrh has over 40 years of eyewear industry experience. We discuss how he got started, authentic audience development and the challenges of retail sales face today.



#NeoMarketing Podcast Ep74. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe



On each podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.]]>https://thegoldinggroup.com/?post_type=podcast&p=4734Wed, 17 Jul 2019 11:00:02 +0000The Golding GroupThis episode we have an in-depth discussion of high fashion eyewear retail with special guest Terry Furrh, Owner of Eyes Etc. in Nichols Hills, OK. From a purely medical device to a fashion statement, the eyewear retail industry has seen major...


From a purely medical device to a fashion statement, the eyewear retail industry has seen major changes over the last decade. Furrh has over 40 years of eyewear industry experience. We discuss how he got started, authentic audience development and the challenges of retail sales face today.



#NeoMarketing Podcast Ep74. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe



On each podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.]]>844audience,business,eyewear,fashion,glasses,oklahoma city,podcast,retail,salesfalsefullhttps://www.spreaker.com/episode/special-guest-steve-davis-and-che-loessberg--18450451


Steve Davis, M.Ed is a Business Performance Advisor for Insperity HR outsourcing service. We discuss the impact of HR on small and growing businesses and how bigger businesses can create tremendous value from better (or best) HR practices. Davis is also a past Chairman of the Oklahoma Venture Forum (OVF).



OVF was founded in 1987 and continues to be the champion for small businesses ventures and economic development in Oklahoma by connecting and recognizing venture talents.



Our second guest is Che' Loessberg, OVF Executive Director. Loessberg has been instrumental in moving OCF into the digital world and social media. She has also worked to restructure OVF membership levels and introduced evening events, podcast and video interviews.



OVF members are Venture Capital Investors, Founders, Incubators and some of the city’s most experienced business professionals.  It's the best hour per month anyone can spend in pursuit of opportunity and connection with like-minded professionals. Membership also allows you to directly support economic development in Oklahoma through OVF’s sponsorship of entrepreneurial events such as Global Entrepreneurship Week.



On the #NeoMarketing podcast, we briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=4710Wed, 03 Jul 2019 11:05:32 +0000The Golding GroupWhile regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the podcast. This episode we talk with two great Oklahoma City business professionals, both working to make...


Steve Davis, M.Ed is a Business Performance Advisor for Insperity HR outsourcing service. We discuss the impact of HR on small and growing businesses and how bigger businesses can create tremendous value from better (or best) HR practices. Davis is also a past Chairman of the Oklahoma Venture Forum (OVF).



OVF was founded in 1987 and continues to be the champion for small businesses ventures and economic development in Oklahoma by connecting and recognizing venture talents.



Our second guest is Che' Loessberg, OVF Executive Director. Loessberg has been instrumental in moving OCF into the digital world and social media. She has also worked to restructure OVF membership levels and introduced evening events, podcast and video interviews.



OVF members are Venture Capital Investors, Founders, Incubators and some of the city’s most experienced business professionals.  It's the best hour per month anyone can spend in pursuit of opportunity and connection with like-minded professionals. Membership also allows you to directly support economic development in Oklahoma through OVF’s sponsorship of entrepreneurial events such as Global Entrepreneurship Week.



On the #NeoMarketing podcast, we briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1346business,business development,collaboration,communications,community,economic development,hr,human resources,networking,non-profit,oklahoma,oklahoma venture forum,podcast,special guestfalsefullhttps://www.spreaker.com/episode/think-strategic-act-tactical--18316636


How do you know you're being strategic? Are you keeping the (metaphorical) Big Picture in mind, planning for 50 years from now, 25 years. 10 years, 18 months, next quarter, etc….? If so, you're planning strategically. If not, you just being tactical. You need both, but strategy always comes first, dictates how tactical execution will happen and takes the most experience to do well. Strategy comes from the top, delegated to the operational team for tactical execution.



On the tactical side, we discuss how to best maximize marketing effort and budget with 3 tips that anyone can utilize.



Finally, we connect strategy, tactics and measurement for a positive cycle of marketing maximization.



Bonus: Kyle explains how to use the Gary Vaynerchuk 80% / 20% concept with practical tips for execution.



On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>https://thegoldinggroup.com/?post_type=podcast&p=4687Wed, 19 Jun 2019 11:03:45 +0000The Golding GroupEveryone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and a potential waste of time, money or opportunity. You have to work smart before...


How do you know you're being strategic? Are you keeping the (metaphorical) Big Picture in mind, planning for 50 years from now, 25 years. 10 years, 18 months, next quarter, etc….? If so, you're planning strategically. If not, you just being tactical. You need both, but strategy always comes first, dictates how tactical execution will happen and takes the most experience to do well. Strategy comes from the top, delegated to the operational team for tactical execution.



On the tactical side, we discuss how to best maximize marketing effort and budget with 3 tips that anyone can utilize.



Finally, we connect strategy, tactics and measurement for a positive cycle of marketing maximization.



Bonus: Kyle explains how to use the Gary Vaynerchuk 80% / 20% concept with practical tips for execution.



On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe]]>1033business development,kyle golding,marketing,neomarketing,podcast,pritch pritchard,strategic planning,tacticsfalsefullhttps://www.spreaker.com/episode/the-essential-skill-of-listening--18178206


On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group]]>https://thegoldinggroup.com/?post_type=podcast&p=4672Wed, 05 Jun 2019 11:00:48 +0000The Golding GroupIn business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is listening. Critical, open-minded data collection from your clients, customers, vendors and especially your...


On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group]]>639falsefullhttps://www.spreaker.com/episode/addressing-rumors-in-the-digital-age--17935164


So, what's the best formula for doing that? This week, Pritch goes way back to 1946 to the basic ideas behind the classic Allport and Postman "Study of Rumor" to give us some guidance that can be applied today.



Like all things crisis communication management, addressing rumor is a manageable task when planned ahead of need and with active protocols for maximum effectiveness.



On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group]]>https://thegoldinggroup.com/?post_type=podcast&p=4634Wed, 15 May 2019 11:00:48 +0000The Golding GroupOne of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had days or even weeks to confront rumors, but in 2019 you have hours or...


So, what's the best formula for doing that? This week, Pritch goes way back to 1946 to the basic ideas behind the classic Allport and Postman "Study of Rumor" to give us some guidance that can be applied today.



Like all things crisis communication management, addressing rumor is a manageable task when planned ahead of need and with active protocols for maximum effectiveness.



On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup Facebook: https://www.facebook.com/StrategicBusinessGrowth LinkedIn: https://www.linkedin.com/company/the-golding-group]]>717apr,kyle golding,marketing,neomarketing,podcast,pr,pritch pritchard,public relations,rumors,social mediafalsefullhttps://www.spreaker.com/episode/out-of-the-box-ideas--44662629


First, we have a special guest interview with Apollo Woods, Founder of OKC Black Eats and the NE OKC Developers Conference. Then we'll discuss the DD Audio #SpeakerSeries on 5/2/19 featuring internationally known yoga teacher Allison Candelaria, Owner of Soul Yoga OKC and an amazing tweet involving Buffalo Wild Wings, The OKC Thunder basketball franchise and #AvengersEndgame.







On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup Facebook:]]>https://thegoldinggroup.com/?post_type=podcast&p=4580Wed, 01 May 2019 11:00:38 +0000The Golding GroupOut-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional pursuits. First, we have a special guest interview with Apollo Woods, Founder of OKC...


First, we have a special guest interview with Apollo Woods, Founder of OKC Black Eats and the NE OKC Developers Conference. Then we'll discuss the DD Audio #SpeakerSeries on 5/2/19 featuring internationally known yoga teacher Allison Candelaria, Owner of Soul Yoga OKC and an amazing tweet involving Buffalo Wild Wings, The OKC Thunder basketball franchise and #AvengersEndgame.







On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup Facebook:]]>1129business development,business model,dd audio,innovation,instagram,podcast,project 3810,social media,speakerseries,strategic planning,strategy,twitterfalsefullhttps://www.spreaker.com/episode/when-is-the-right-time-for-crisis-communication--44662628


When a crisis occurs involving your company, well-prepared professionals spring into action immediately with a predetermined plan. But, when major events (weather, crime, elections, world-changing events, etc.) happens like this week at the Notre Dame cathedral, how soon (or if at all) should your business address the news of the day? Do you post on social media, send official emails or update the website when big news events happen? Can you demonstrate good corporate citizenship without being self-serving or lacking authenticity?



Should your business "memorialize" public events? Let's discuss!



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>https://thegoldinggroup.com/?post_type=podcast&p=4368Wed, 17 Apr 2019 11:00:40 +0000The Golding GroupToday, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for news, your corporate communication needs to be on point and prepared. When a crisis...


When a crisis occurs involving your company, well-prepared professionals spring into action immediately with a predetermined plan. But, when major events (weather, crime, elections, world-changing events, etc.) happens like this week at the Notre Dame cathedral, how soon (or if at all) should your business address the news of the day? Do you post on social media, send official emails or update the website when big news events happen? Can you demonstrate good corporate citizenship without being self-serving or lacking authenticity?



Should your business "memorialize" public events? Let's discuss!



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>1071brand,communications,community,corporate culture,crisis communication,crisis management,marketing,neomarketing,pr,public relations,reputationfalsefullhttps://www.spreaker.com/episode/starting-a-business-is-hard--44662632


Solid advice for entrepreneurs, business decision makers or anyone who manages a business. We discuss common mistakes and pitfalls you should stay clear of (if your ego will let you).



BONUS: You cannot launch a successful business that relies 100% on free (not paid placement / boosted post) social media marketing. You need much more than that to be successful. You need much more effort than that.



This episode holds solid advice for entrepreneurs, business decision makers or anyone who manages a business. We discuss common mistakes and pitfalls you should stay clear of (if your ego will let you).



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>https://thegoldinggroup.com/?post_type=podcast&p=4341Wed, 03 Apr 2019 11:00:20 +0000The Golding GroupIt takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business finds success is a well-developed strategy based on research, market analysis and experience. So...


Solid advice for entrepreneurs, business decision makers or anyone who manages a business. We discuss common mistakes and pitfalls you should stay clear of (if your ego will let you).



BONUS: You cannot launch a successful business that relies 100% on free (not paid placement / boosted post) social media marketing. You need much more than that to be successful. You need much more effort than that.



This episode holds solid advice for entrepreneurs, business decision makers or anyone who manages a business. We discuss common mistakes and pitfalls you should stay clear of (if your ego will let you).



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>928analysis,apr,business,business development,business plan,competition,differnetiation,kyle golding,marketing,neomarketing,podcast,pritch pritchard,professional,social media,strategic planning,strategy,the golding group,videofalsefullhttps://www.spreaker.com/episode/avoiding-pr-tone-deafness--44662644


Pritch defines brand tone deafness as: "A lack of situational awareness and/or understanding of the business environment." So how can you protect your business from brand tone deafness? We'll tell you.



Amongst other tactical advice, we will discuss thinking like the consumer, not a content creator, not falling in love with your ideas until being tested by others and the "12 year old boy" rule. What's that? Listen to find out.



Shoutout to our new friends at the Podcast Village in DC. We took a tour of their top-notch facility right before we shot this impromptu episode from our room in The Wink Hotel.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us onTwitter: https://twitter.com/GoldingGroupInstagram: https://www.instagram.com/TheGoldingGroup/Facebook: https://www.facebook.com/StrategicBusinessGrowth/LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>https://thegoldinggroup.com/?post_type=podcast&p=4329Wed, 20 Mar 2019 11:06:55 +0000The Golding GroupMost business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative media attention. We discuss several high profile examples from the world...


Pritch defines brand tone deafness as: "A lack of situational awareness and/or understanding of the business environment." So how can you protect your business from brand tone deafness? We'll tell you.



Amongst other tactical advice, we will discuss thinking like the consumer, not a content creator, not falling in love with your ideas until being tested by others and the "12 year old boy" rule. What's that? Listen to find out.



Shoutout to our new friends at the Podcast Village in DC. We took a tour of their top-notch facility right before we shot this impromptu episode from our room in The Wink Hotel.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us onTwitter: https://twitter.com/GoldingGroupInstagram: https://www.instagram.com/TheGoldingGroup/Facebook: https://www.facebook.com/StrategicBusinessGrowth/LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>561apr,audience,audience development,brand,branding,communications,consistent message,kyle golding,marketing,messaging,neomarketing,podcast,pr,pritch pritchard,public relations,tone,videofalsefullhttps://www.spreaker.com/episode/business-adaptability--44662645


Changes in the economy, technology, consumer attention, competition, communication, etc…. have all created opportunities for success is your adaptable and open to change as needed. If your attitude is correct, you can find the right tools, techniques and strategies to take advantage of change, not be crushed by it.



Shout-outs to the reason we're in DC this week, our new clients The American Academy of Diplomacy (AAD). We're working with two AAD podcasts American Diplomat and The General and the Ambassador to reach a broader public in the American heartland while developing engaged audiences and a sustainable business model.



We recording this episode from The Wink Hotel, a great place to stay in DC. Thus, proving our adaptability and good taste in travel arrangements.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us onTwitter: https://twitter.com/GoldingGroupInstagram: https://www.instagram.com/TheGoldingGroup/Facebook: https://www.facebook.com/StrategicBusinessGrowth/LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>https://thegoldinggroup.com/?post_type=podcast&p=4325Wed, 06 Mar 2019 11:00:34 +0000The Golding GroupWe're on the road this week in Washington DC but, the show must go on! The is a prime example of how the key to modern business is adaptability. Like the saying goes "Adapt or Die". Business practices that have worked in the past don't necessarily...


Changes in the economy, technology, consumer attention, competition, communication, etc…. have all created opportunities for success is your adaptable and open to change as needed. If your attitude is correct, you can find the right tools, techniques and strategies to take advantage of change, not be crushed by it.



Shout-outs to the reason we're in DC this week, our new clients The American Academy of Diplomacy (AAD). We're working with two AAD podcasts American Diplomat and The General and the Ambassador to reach a broader public in the American heartland while developing engaged audiences and a sustainable business model.



We recording this episode from The Wink Hotel, a great place to stay in DC. Thus, proving our adaptability and good taste in travel arrangements.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



Let’s engage. Follow us onTwitter: https://twitter.com/GoldingGroupInstagram: https://www.instagram.com/TheGoldingGroup/Facebook: https://www.facebook.com/StrategicBusinessGrowth/LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>361adapatability,adapt,apr,business,business development,communications,kyle golding,podcast,pritch pritchardfalsefullhttps://www.spreaker.com/episode/helpful-tips-for-professional-development--44662637


This solid advice applies to entrepreneurs, those fresh out of college, mid-career adults and top-level business veterans. Anyone can achieve more if they take control of the learning process, in a casual or formal way. Let's discuss and learn together.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and NOW on Spotify http://bit.ly/NeoPodcast as well.



Let’s engage. Follow us onTwitter: https://twitter.com/GoldingGroupInstagram: https://www.instagram.com/TheGoldingGroup/Facebook: https://www.facebook.com/StrategicBusinessGrowth/LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>https://thegoldinggroup.com/?post_type=podcast&p=4215Wed, 20 Feb 2019 10:56:52 +0000The Golding GroupYou don't need to enroll in an MBA program to develop your professional career skill set. On the #NeoMarketing Podcast Ep64, "The Professor" Pritch Pritchard, APR breaks down how to incorporate professional development into your routine to be...


This solid advice applies to entrepreneurs, those fresh out of college, mid-career adults and top-level business veterans. Anyone can achieve more if they take control of the learning process, in a casual or formal way. Let's discuss and learn together.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and NOW on Spotify http://bit.ly/NeoPodcast as well.



Let’s engage. Follow us onTwitter: https://twitter.com/GoldingGroupInstagram: https://www.instagram.com/TheGoldingGroup/Facebook: https://www.facebook.com/StrategicBusinessGrowth/LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>694advice,apr,career,kyle golding,mba,neomarketing,podcast,pritch pritchard,professional development,the golding groupfalsefullhttps://www.spreaker.com/episode/the-value-of-self-worth-in-your-career-and-life--44662676


If you're a working professional, you have (or eventually will) been fired, laid off, let go, not asked back or (often the case of marketing departments) had the workforce reduction that included you. It happens to everyone, but that first setback hurts a lot more than the second, third, etc….



This temporary setback is not the end of your career pursuits, potential success or personal happiness. It's more like a speed bump on your life travels. The best person doesn't always get the job, but that just doesn't equal you being an awful employee or person. Don't let any single setback kill your dreams and desire to succeed. Kyle and Pritch discuss and provide examples from their careers you can learn from.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and NOW on Spotify http://bit.ly/NeoPodcast as well.



Let’s engage. Follow us onTwitter: https://twitter.com/GoldingGroupInstagram: https://www.instagram.com/TheGoldingGroup/Facebook: https://www.facebook.com/StrategicBusinessGrowth/LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>https://thegoldinggroup.com/?post_type=podcast&p=4154Wed, 06 Feb 2019 10:36:30 +0000The Golding GroupWe begin a little explicit this week, but it's for a good reason. So many people need to stop letting BS (from others and in your own head) stop you or even slow you down from setting goals and then pursuing excellence. Don't wrap your whole...


If you're a working professional, you have (or eventually will) been fired, laid off, let go, not asked back or (often the case of marketing departments) had the workforce reduction that included you. It happens to everyone, but that first setback hurts a lot more than the second, third, etc….



This temporary setback is not the end of your career pursuits, potential success or personal happiness. It's more like a speed bump on your life travels. The best person doesn't always get the job, but that just doesn't equal you being an awful employee or person. Don't let any single setback kill your dreams and desire to succeed. Kyle and Pritch discuss and provide examples from their careers you can learn from.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and NOW on Spotify http://bit.ly/NeoPodcast as well.



Let’s engage. Follow us onTwitter: https://twitter.com/GoldingGroupInstagram: https://www.instagram.com/TheGoldingGroup/Facebook: https://www.facebook.com/StrategicBusinessGrowth/LinkedIn: https://www.linkedin.com/company/the-golding-group/



https://thegoldinggroup.com/]]>771advice,apr,audio,business,career,podcast,successfalsefullhttps://www.spreaker.com/episode/personality-character-or-gaffe-social-media-tone--44662636


Really UPS? That's more Grinch than Christmas



The problem(s) with this tweet are many. First, it's not authentic to the UPS and UPS Store brand. Second, the tone and attitude do not match the typical UPS customer. Third, the attempt to create a selling point of a holiday, when the brand is better known for shipping on that holiday is misinformed. Fourth, the timing was all wrong. Christmas is for shipping, but the upcoming tax season is for shredding. Finally, the UPS Store is just trying too hard here. Pritch and Kyle discuss these points (in detail) and add a few more insights as well.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes ]]>https://thegoldinggroup.com/?post_type=podcast&p=4027Wed, 16 Jan 2019 11:27:17 +0000The Golding GroupWe discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don't translate so well on social media, like humor and sarcasm. A great example is this tweet from the UPS Store at Christmas...


Really UPS? That's more Grinch than Christmas



The problem(s) with this tweet are many. First, it's not authentic to the UPS and UPS Store brand. Second, the tone and attitude do not match the typical UPS customer. Third, the attempt to create a selling point of a holiday, when the brand is better known for shipping on that holiday is misinformed. Fourth, the timing was all wrong. Christmas is for shipping, but the upcoming tax season is for shredding. Finally, the UPS Store is just trying too hard here. Pritch and Kyle discuss these points (in detail) and add a few more insights as well.



On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes ]]>776apr,communications,crisis communication,digital,podcast,pr,pritch pritchard,promotion,public relations,social mediafalsefullhttps://www.spreaker.com/episode/business-strategy-vs-corporate-culture--44662631The Golding Group partners will debate the merits of strategy, corporate culture and the value of each. Which comes first, is more important and necessary for business success? We discuss, you decide.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3678Wed, 02 Jan 2019 10:45:11 +0000The Golding GroupNew year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea "Culture Eats Strategy for Breakfast/Lunch". Our CEO Kyle Golding makes the definitive statement: "That's just...The Golding Group partners will debate the merits of strategy, corporate culture and the value of each. Which comes first, is more important and necessary for business success? We discuss, you decide.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>778business,good business,how-to,kyle golding,marketing,measure success,neomarketing,planning,podcast,pritch pritchard,strategic planning,strategyfalsefullhttps://www.spreaker.com/episode/presentation-tools-for-communication-pros--44662648https://www.e911.com/three-minute-drill/
Pritch and Kyle go through each of the 6 steps and explain the How and Why of this well-developed thought process for communicating with important decision-makers in your organization.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3663Wed, 19 Dec 2018 11:02:22 +0000The Golding GroupOn this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. "The Three Minute Drill is a compact, direct...https://www.e911.com/three-minute-drill/
Pritch and Kyle go through each of the 6 steps and explain the How and Why of this well-developed thought process for communicating with important decision-makers in your organization.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>841apr,business,communications,crisis communication,crisis management,engagement,good business,how-to,kyle golding,neomarketing,planning,podcast,pr,pritch pritchard,project management,pro tip,public relationsfalsefullhttps://www.spreaker.com/episode/2019-business-trends-collaboration-and-community--44662678On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
All episodes of the #NeoMarketing Podcast can be found on iTunes: http://bit.ly/TheGoldingGroup YouTube: http://bit.ly/GoldingGroupYouTube and Spreaker: https://www.spreaker.com/user/thegoldinggroup
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3635Wed, 05 Dec 2018 10:44:08 +0000The Golding GroupIn November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle and Pritch detail how developing audiences via...On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
All episodes of the #NeoMarketing Podcast can be found on iTunes: http://bit.ly/TheGoldingGroup YouTube: http://bit.ly/GoldingGroupYouTube and Spreaker: https://www.spreaker.com/user/thegoldinggroup
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>572authenticity,business,collaboration,communications,engagement,good business,how-to,kyle golding,marketing,neomarketing,opportunity,podcast,pritch pritchard,promotion,public relations,relationship based,successfalsefullhttps://www.spreaker.com/episode/crisis-communications-time-and-response--44662647This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When, Why and How of managing each aspect of Crisis Communication.
We also challenge PR and communication professionals to proactively develop the relationships, mentors and connections necessary to continually grow yourself in your chosen career field. But, we also give ideas and tips on how to develop your professional skills and connections from beginner to expert. 
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3631Wed, 21 Nov 2018 12:13:40 +0000The Golding GroupEp58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When, Why and How of...This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When, Why and How of managing each aspect of Crisis Communication.
We also challenge PR and communication professionals to proactively develop the relationships, mentors and connections necessary to continually grow yourself in your chosen career field. But, we also give ideas and tips on how to develop your professional skills and connections from beginner to expert. 
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>913apr,business,communications,crisis communications,engagement,good business,how-to,kyle golding,neomarketing,planning,podcast,pr,pritch pritchard,pro tip,public relations,relationship basedfalsefullhttps://www.spreaker.com/episode/alternative-business-models--44662682Pritch and Kyle discuss the various ways people can start and operate a side-hustle, startup or small business (that can become a big business) which are often non-standard business models. Some of this discussion includes SaaS, Social Media, Twitch, YouTube, Podcast and disruptions to the food service industry – plus many other ideas and options. 
Chloeta Fire is an Oklahoma based 8(a)-certified Native American B2G firm providing mission-critical program and complex project support with elite professionals. This includes combating and preventing wildfires, emergency management, environmental consulting and infrastructure management. CEO Mark Masters tells us about how Chloeta Fire began (in a dirt floor barn) and how they have gained huge national success after graduating from the Moore Norman Technology Incubator just a few years ago. https://www.chloeta.com/
Finally, we end the show on a bold prediction for the most important business trend in 2019. You don't want to miss that. 
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3617Tue, 06 Nov 2018 23:46:09 +0000The Golding GroupToday we're discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of Chloeta Fire detailing his journey from humble beginnings to major...Pritch and Kyle discuss the various ways people can start and operate a side-hustle, startup or small business (that can become a big business) which are often non-standard business models. Some of this discussion includes SaaS, Social Media, Twitch, YouTube, Podcast and disruptions to the food service industry – plus many other ideas and options. 
Chloeta Fire is an Oklahoma based 8(a)-certified Native American B2G firm providing mission-critical program and complex project support with elite professionals. This includes combating and preventing wildfires, emergency management, environmental consulting and infrastructure management. CEO Mark Masters tells us about how Chloeta Fire began (in a dirt floor barn) and how they have gained huge national success after graduating from the Moore Norman Technology Incubator just a few years ago. https://www.chloeta.com/
Finally, we end the show on a bold prediction for the most important business trend in 2019. You don't want to miss that. 
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>15622019,business,business incubator,business model,collaboration,communications,consulting,emergency management,goals,good business,interview,kyle golding,marketing,neomarketing,oklahoma,podcast,presentation,pritch pritchard,project management,start upfalsefullhttps://www.spreaker.com/episode/the-correlations-of-starting-with-why--44662657Pritch derives an academic corollary with his next question “Does it make sense?” for the audience. This can be obvious or not, but you need to ask the question before moving forward. We dive deep and spend 16 full minutes breaking down theory along with examples in the media today from Dominos Pizza (street paving) and Arby’s with a bonus Burger King beat down as well.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3590Wed, 17 Oct 2018 09:17:27 +0000The Golding GroupContinuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as to how to best deliver...Pritch derives an academic corollary with his next question “Does it make sense?” for the audience. This can be obvious or not, but you need to ask the question before moving forward. We dive deep and spend 16 full minutes breaking down theory along with examples in the media today from Dominos Pizza (street paving) and Arby’s with a bonus Burger King beat down as well.
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>962apr,audience,audience development,branding,business,communications,creative approach,engagement,good business,how-to,kyle golding,marketing,neomarketing,podcast,pritch pritchard,public relations,relationship based,social media,start with why,strategyfalsefullhttps://www.spreaker.com/episode/disrupting-the-music-industry--44662658The latest advances in recording technology, mobile devices, digital storage and social media promotion are flipping the music business model. The cost of production, distribution, audience development and cross-promotional opportunities can pay off big for artists willing to take the chance and operate in a new way. 
You don't need a record deal to get attention today. You don't need a label to get on radio or TV. You don't need traditional radio or TV to build a fan base. You don't need to be Beyoncé to be super successful. You can control the cost, the price for fans, the profit and the artistry if your willing to take a long-term business approach to brand-building your music career. So let's talk about it. (Rap Devil pun intended).
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3587Wed, 03 Oct 2018 11:18:13 +0000The Golding GroupThe power of audio started with radio, commercial jingles and the record business. But we don't listen to, buy, share or promote records the same way we once did. The music industry is prime for disruption by the very artist that supports it now. The...The latest advances in recording technology, mobile devices, digital storage and social media promotion are flipping the music business model. The cost of production, distribution, audience development and cross-promotional opportunities can pay off big for artists willing to take the chance and operate in a new way. 
You don't need a record deal to get attention today. You don't need a label to get on radio or TV. You don't need traditional radio or TV to build a fan base. You don't need to be Beyoncé to be super successful. You can control the cost, the price for fans, the profit and the artistry if your willing to take a long-term business approach to brand-building your music career. So let's talk about it. (Rap Devil pun intended).
On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>929audio,business,communications,creative approach,digital,how-to,kyle golding,mentoring,music,neomarketing,peer sharing,podcast,pritch pritchard,production,relationship based,social media,studio,technology,word of mouthfalsefullhttps://www.spreaker.com/episode/why-start-with-why--44662666
Each episode, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3579Wed, 19 Sep 2018 09:49:20 +0000The Golding GroupOn show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek's book "Start With Why". The guys discuss the motivation behind great business decision-making and how not knowing "Why" most often leads to bad...
Each episode, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>855business,communications,engagement,good business,how-to,know your why,kyle golding,marketing,measure success,neomarketing,podcast,presentation,pritch pritchard,public relations,relationship based,simon sinek,start with why,why ask why,year twofalsefullhttps://www.spreaker.com/episode/the-power-of-sound-in-business-communication--44662650
The old ways are out! New technologies like smartphones, streaming device and voice-activated assistants have changed the way we gain and keep the attention of audiences. Business is all about adaptation. That now includes adding audio, but not your father's (or grandfather's) am/fm radio. Podcasts are back as serious tools. Lots of loyalty being created by podcast sponsorship.

Utilize podcast to tell your story, reach an audience without advertising. Passive delivery and selective targeting make for content opportunities to let people understand who you are and what you do. Tell your story. Create deeper dialogue and connect with audiences via digital channels for selective topics. 

Let your audience get to know the people involved in your business. Create a podcast that is simple or complex based on your brand. Podcast sponsorship is influencer marketing with a twist. Audio creates new ways to create conversations with new target audiences.

How does that change the idea of PR? According to Pritch, PR is more important now than ever before. The strategy behind PR tool is what’s important to incorporate.

So the questions we have for you are: 
• How are you going to communicate in 2018?
• How do you pay attention to your audience? 
• How are you going to communicate your message the way your audience wants, not the way you want it?

We recommend you start experimenting with audio soon. All this, plus a bonus Simon Senik reference. 

Each episode, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/]]>https://thegoldinggroup.com/?post_type=podcast&p=3573Wed, 05 Sep 2018 09:29:24 +0000The Golding GroupWelcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we're going to discuss the power of sound in modern communication. We’re talking about...
The old ways are out! New technologies like smartphones, streaming device and voice-activated assistants have changed the way we gain and keep the attention of audiences. Business is all about adaptation. That now includes adding audio, but not your father's (or grandfather's) am/fm radio. Podcasts are back as serious tools. Lots of loyalty being created by podcast sponsorship.

Utilize podcast to tell your story, reach an audience without advertising. Passive delivery and selective targeting make for content opportunities to let people understand who you are and what you do. Tell your story. Create deeper dialogue and connect with audiences via digital channels for selective topics. 

Let your audience get to know the people involved in your business. Create a podcast that is simple or complex based on your brand. Podcast sponsorship is influencer marketing with a twist. Audio creates new ways to create conversations with new target audiences.

How does that change the idea of PR? According to Pritch, PR is more important now than ever before. The strategy behind PR tool is what’s important to incorporate.

So the questions we have for you are: 
• How are you going to communicate in 2018?
• How do you pay attention to your audience? 
• How are you going to communicate your message the way your audience wants, not the way you want it?

We recommend you start experimenting with audio soon. All this, plus a bonus Simon Senik reference. 

Each episode, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/]]>1260apr,audio,business,communications,creative approach,engagement,good business,how-to,kyle golding,marketing,mobile platforms,neomarketing,passive,podcast,pr,pritch pritchard,public relations,relationship based,social media,target marketfalsefullhttps://www.spreaker.com/episode/advocacy-as-a-business-communications-tool--44662656This is episode #52. We celebrate a full year of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third WEDNESDAY of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned!
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3565Thu, 23 Aug 2018 08:06:57 +0000The Golding GroupAdvocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your...This is episode #52. We celebrate a full year of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third WEDNESDAY of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned!
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>656advocacy,authenticity,business,charity,communications,community,creative approach,engagement,fundraiser,good business,how-to,kyle golding,marketing,neomarketing,non-profit,podcast,pritch pritchard,relationship based,sponsorships,strategyfalsefullhttps://www.spreaker.com/episode/business-communication-definitions--44662643But we're not just talking about definitions. We discuss how each communication segment is used, in what order and how they collaborate to deliver effective messaging. We also provide advice on how to avoid mistakes in branding, creating campaigns and strategy.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. This is episode #51. In 1 week, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third WEDNESDAY of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned!
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>https://thegoldinggroup.com/?post_type=podcast&p=3554Mon, 20 Aug 2018 14:18:57 +0000The Golding GroupToo often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is...But we're not just talking about definitions. We discuss how each communication segment is used, in what order and how they collaborate to deliver effective messaging. We also provide advice on how to avoid mistakes in branding, creating campaigns and strategy.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. This is episode #51. In 1 week, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third WEDNESDAY of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned!
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>705advertising,business,communications,good business,how-to,kyle golding,marketing,neomarketing,podcast,pritch pritchard,public relations,strategyfalsefullhttps://www.spreaker.com/episode/perception-vs-reality--44662674Kyle tosses out the question of "which is better?" an In-house public relations team or the impartial third-party PR pros. After a bit of debate, they both agree that the most important aspects are having people in place who can and will tell you the truth plus being ready to put that advice into action and not wait for the issue to (hopefully) go away. Make sure someone on your team is willing to "tell the emperor he has no clothes" along with the great advice "don't bring me problems, bring me solutions". 
This is episode #50. In 2 more weeks, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third weeks of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned! 
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3543Thu, 09 Aug 2018 08:42:31 +0000The Golding GroupPritch points out the age-old concept "perception is reality" in today's news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks to modern technology, 24/7 news cycles and...Kyle tosses out the question of "which is better?" an In-house public relations team or the impartial third-party PR pros. After a bit of debate, they both agree that the most important aspects are having people in place who can and will tell you the truth plus being ready to put that advice into action and not wait for the issue to (hopefully) go away. Make sure someone on your team is willing to "tell the emperor he has no clothes" along with the great advice "don't bring me problems, bring me solutions". 
This is episode #50. In 2 more weeks, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third weeks of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned! 
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>744advice,business,communications,engagement,ethics,good business,how-to,kyle golding,neomarketing,perception,podcast,pritch pritchard,reality,relationship based,technology,truthfalsefullhttps://www.spreaker.com/episode/business-models-adapt-or-die--44662683This is episode #49. In three more weeks, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third weeks of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned! 
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3539Thu, 02 Aug 2018 08:12:33 +0000The Golding GroupThat might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes every type of business, not just technology. So how do you keep up? By breaking your own model and doing...This is episode #49. In three more weeks, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third weeks of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned! 
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>611adapt,business,business model,business plan,change,creative,creative approach,creativity,engagement,good business,how-to,kyle golding,marketing,neomarketing,planning,podcast,pritch pritchard,pro tip,relationship based,solutionsfalsefullhttps://www.spreaker.com/episode/ending-professional-procrastination--44662687Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3535Thu, 26 Jul 2018 09:03:29 +0000The Golding GroupIt's easy to fall into the Summertime procrastination trap, but we're here to help you avoid the pitfalls of putting off what needs to be done. Kyle will share the motivation tips that helped him while working at home in 2011-12 and Pritch will...Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>743advice,business,engagement,good business,how-to,kyle golding,neomarketing,podcast,presentation,pritch pritchard,procrastination,pro tip,strategyfalsefullhttps://www.spreaker.com/episode/redefining-roi--44662667Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3523Thu, 19 Jul 2018 09:43:43 +0000The Golding GroupThat's right, we're challenging one of the best-known business concepts: Return On Investment (ROI). Is this term outdated? Does it need to be replaced? Is there a better way to measure your marketing effectiveness? Let's discuss! Subscribe to the...Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>436advice,business,engagement,good business,how-to,kyle golding,neomarketing,podcast,presentation,pritch pritchard,procrastination,pro tip,strategyfalsefullhttps://www.spreaker.com/episode/the-common-mistake-of-starting-with-tactics-before-strategy--44662640So, what's the right order, the plan components and how does all of this add up to a strategy that is effective and efficient? How does this approach help a business grow today and long-term? We discuss in detail with all the information and tips you need to get great ROI out of your marketing plan and not just being "busy to be busy". 
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3520Thu, 12 Jul 2018 09:52:09 +0000The Golding GroupBuilding off last week's podcast (Ep45: Strategy Starts With Why) we're breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start with tactics just to get something done or...So, what's the right order, the plan components and how does all of this add up to a strategy that is effective and efficient? How does this approach help a business grow today and long-term? We discuss in detail with all the information and tips you need to get great ROI out of your marketing plan and not just being "busy to be busy". 
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>512business,communications,goals,good business,how-to,kyle golding,marketing,measurement,neomarketing,objectives,planning,podcast,pritch pritchard,promotion,roi,strategic planning,strategy,subscribe,tacticsfalsefullhttps://www.spreaker.com/episode/strategy-starts-with-why--44662635
What is the #1 reason so many business leaders fail to work the process in the right way? Too much focus on what you're doing to sell your product / service (act now) and too little focus on why you're doing it (conceptual).

Today, we discuss putting the Why first and the proper process from start to finish for effective, efficient marketing with great ROI. Plus, we have a bonus business book recommendation on strategic thinking.

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3515Thu, 05 Jul 2018 11:39:38 +0000The Golding GroupToo often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through the process...
What is the #1 reason so many business leaders fail to work the process in the right way? Too much focus on what you're doing to sell your product / service (act now) and too little focus on why you're doing it (conceptual).

Today, we discuss putting the Why first and the proper process from start to finish for effective, efficient marketing with great ROI. Plus, we have a bonus business book recommendation on strategic thinking.

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>547business,creative approach,engagement,good business,how-to,kyle golding,marketing,measure success,neomarketing,podcast,pritch pritchard,project management,simon sinek,start with why,strategyfalsefullhttps://www.spreaker.com/episode/finding-target-stakeholders--44662646We will have the answer to that question and more when trying to influence others to do something beneficial for your business or organization. We start with theory, but talk through research, planning, tactics and finally measurement for you to utilize for your next public relations campaign. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3501Thu, 28 Jun 2018 09:18:46 +0000The Golding GroupStraight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find that person you want your communications campaign to (effectively)...We will have the answer to that question and more when trying to influence others to do something beneficial for your business or organization. We start with theory, but talk through research, planning, tactics and finally measurement for you to utilize for your next public relations campaign. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>453business,communications,engagement,good business,how-to,kyle golding,measure success,neomarketing,planning,podcast,pritch pritchard,promotion,pro tip,public relations,relationship based,stakeholderfalsefullhttps://www.spreaker.com/episode/adaptive-business-models-for-success--44662679So how can you commit to a strategy and business plan if you need to change it tomorrow? By creating measured flexibility in your plan and not holding hard and fast to old ways of "how business goes" from years past.
Even if you wrote your business plan just a few years ago, it still might be in need of updating and adjustments. Creating a plan is a good idea and staying as consistent as possible is also a good idea. But being overly rigid to your plan without adjustments is a recipe for disaster. Even worse, when you hold to your original plan for too long due to ego, vanity or hubris of the decision makers. 
Pay attention to your numbers, customer feedback, trends and even the competition as ways to determine when and where to make changes as needed. Do NOT hold your company back because of old business plans.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3498Thu, 21 Jun 2018 08:54:36 +0000The Golding GroupThe key to business success? Not being trapped in the "how we have always done it" mentality or business model. The path the victory is full of twist and turns, you need to be prepared to adjust as you move forward. Technology is changing how business...So how can you commit to a strategy and business plan if you need to change it tomorrow? By creating measured flexibility in your plan and not holding hard and fast to old ways of "how business goes" from years past.
Even if you wrote your business plan just a few years ago, it still might be in need of updating and adjustments. Creating a plan is a good idea and staying as consistent as possible is also a good idea. But being overly rigid to your plan without adjustments is a recipe for disaster. Even worse, when you hold to your original plan for too long due to ego, vanity or hubris of the decision makers. 
Pay attention to your numbers, customer feedback, trends and even the competition as ways to determine when and where to make changes as needed. Do NOT hold your company back because of old business plans.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>551business,business plan,collaboration,creative approach,good business,how-to,kyle golding,measurement,measure success,mentoring,neomarketing,planning,podcast,pritch pritchard,pro tip,success,technologyfalsefullhttps://www.spreaker.com/episode/the-need-for-civil-communications--44662659Communication professionals, business leaders and digital influencers can make a difference in the tone and tactics of modern communication. Now is the time to create better examples. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3496Thu, 14 Jun 2018 12:01:05 +0000The Golding GroupHave you noticed how combative communication has become? We definitely have! As a follow-up to last week's discussion about the ways to best utilize success, today we discuss how we can make our society a better place with more honest, open and civil...Communication professionals, business leaders and digital influencers can make a difference in the tone and tactics of modern communication. Now is the time to create better examples. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>541civility,communication,communications,community,engagement,how-to,kyle golding,mentoring,neomarketing,podcast,pritch pritchard,public relations,relationship based,social media,technologyfalsefullhttps://www.spreaker.com/episode/chasing-success--44662638www.saturdaymorninghustle.com
What is the definition of success, and what will you if you reach your own success goals? How will you react, how would success change you and what does you being successful have to do with other people? All items we discuss this week.
How would being a success in business, in your community or your personal life change you? What would you be able to do, for yourself or others, that you can't do now? What doors do you expect success to open for you? 
We answer these questions and give examples of how very successful people create value for others by sharing their influence, knowledge or good name. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3485Thu, 07 Jun 2018 09:39:36 +0000The Golding GroupWhat is the key to success? We'll tell you on this episode of the #NeoMarketing Podcast. The topic was inspired by an episode of the #SaturdayMorningHustle podcast our CEO Kyle Golding produces each week. www.saturdaymorninghustle.com What is the...www.saturdaymorninghustle.com
What is the definition of success, and what will you if you reach your own success goals? How will you react, how would success change you and what does you being successful have to do with other people? All items we discuss this week.
How would being a success in business, in your community or your personal life change you? What would you be able to do, for yourself or others, that you can't do now? What doors do you expect success to open for you? 
We answer these questions and give examples of how very successful people create value for others by sharing their influence, knowledge or good name. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>493business,good business,how-to,kyle golding,measure success,mentoring,neomarketing,opportunity,podcast,presentation,pritch pritchard,pro tip,relationship based,success,valuefalsefullhttps://www.spreaker.com/episode/5-principles-of-ethical-leadership--446626711. Respect Others – It's the Golden Rule
2. Serve Others – Servant leadership in the interest of others
3. Be Just – Concern for fairness, justice, diversity and inclusion
4. Honesty – More than just telling the truth
5. Build Community – Concern for the common good, not just the leader (that is a dictatorship)
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3478Thu, 31 May 2018 09:55:03 +0000The Golding GroupPritch has put together an amazing five-part outline for ethical leadership every business owner, manager, decision maker, team member, employee and entrepreneur needs to consider. Listen to the podcast to hear the full details for each of these five...1. Respect Others – It's the Golden Rule
2. Serve Others – Servant leadership in the interest of others
3. Be Just – Concern for fairness, justice, diversity and inclusion
4. Honesty – More than just telling the truth
5. Build Community – Concern for the common good, not just the leader (that is a dictatorship)
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>520business,communications,community,engagement,ethics,good business,how-to,kyle golding,leadership,mentoring,neomarketing,pritch pritchard,pro tip,relationship basedfalsefullhttps://www.spreaker.com/episode/artist-business-collaborations--446626881. Artist are the original storytellers
2. Storytelling is content creation
3. In marketing content is king
4. This is why business needs to embrace artist
On this week's #NeoMarketing Podcast, we'll be discussing visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project as part of the DD Audio #SpeakerSeries event at Project 3810 tonight (5/24) featuring special guest speaker Jabee @mynameisjabee Williams.
Details and RSVP for the event are at http://bit.ly/DDAudioSpeaker. DD Audio is so much more than just car stereo speakers. Introducing a new live event for the creative community: DD Audio 2018 #SpeakerSeries. Twice a year, DD Audio will invite interesting and exciting people to speak with audiences about visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project. The Golding Group is excited to be partnering with DD Audio and Project 3810 on this event series. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Our inaugural event will feature Jabee Williams and be hosted by our CEO Kyle Golding. Jabee is a multi-talented Emmy award-winning rap artist from Oklahoma City, OK who has been a DD Audio ambassador since 2015. Hear about artist/business partnerships, product endorsement and the power of collaboration from one of OKC's brightest voices in music and community. Kyle is an award-winning creative professional with 30+ years of business experience. He's known for his No BS style of communicating as the host of the Beers And Branding live events, co-host of this podcast and his #SaturdayMorningHustle social media videos.
"It's not 1950, 1990 or even 2000 it's 2018. There are lots of ways for businesses to connect with their audience via the internet, digital channels, traditional channels, etc….. Artist have always been the auditors of culture. They have always been the people that have reflect what's happening in our culture and predicted what happens next. Business needs to understand the power of artist and how to connect to them. Not in a ‘take advantage way' but in a collaborative way….."

Join us for a casual but informative conversation about inspired ideas and practical execution from Jabee and]]>https://thegoldinggroup.com/?post_type=podcast&p=3469Thu, 24 May 2018 09:24:39 +0000The Golding GroupWhy do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, draw attention, reflect current culture and predict what happens next.  1....1. Artist are the original storytellers
2. Storytelling is content creation
3. In marketing content is king
4. This is why business needs to embrace artist
On this week's #NeoMarketing Podcast, we'll be discussing visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project as part of the DD Audio #SpeakerSeries event at Project 3810 tonight (5/24) featuring special guest speaker Jabee @mynameisjabee Williams.
Details and RSVP for the event are at http://bit.ly/DDAudioSpeaker. DD Audio is so much more than just car stereo speakers. Introducing a new live event for the creative community: DD Audio 2018 #SpeakerSeries. Twice a year, DD Audio will invite interesting and exciting people to speak with audiences about visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project. The Golding Group is excited to be partnering with DD Audio and Project 3810 on this event series. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Our inaugural event will feature Jabee Williams and be hosted by our CEO Kyle Golding. Jabee is a multi-talented Emmy award-winning rap artist from Oklahoma City, OK who has been a DD Audio ambassador since 2015. Hear about artist/business partnerships, product endorsement and the power of collaboration from one of OKC's brightest voices in music and community. Kyle is an award-winning creative professional with 30+ years of business experience. He's known for his No BS style of communicating as the host of the Beers And Branding live events, co-host of this podcast and his #SaturdayMorningHustle social media videos.
"It's not 1950, 1990 or even 2000 it's 2018. There are lots of ways for businesses to connect with their audience via the internet, digital channels, traditional channels, etc….. Artist have always been the auditors of culture. They have always been the people that have reflect what's happening in our culture and predicted what happens next. Business needs to understand the power of artist and how to connect to them. Not in a ‘take advantage way' but in a collaborative way….."

Join us for a casual but informative conversation about inspired ideas and practical execution from Jabee and]]>511art,artist,business,collaboration,communications,community,creative approach,creativity,engagement,event,how-to,jabee,kyle golding,live event,marketing,mentoring,neomarketing,oklahoma,podcast,speakerseriesfalsefullhttps://www.spreaker.com/episode/the-value-of-membership-in-professional-organizations--44662641Pritch and Kyle discuss the impact on a career from continuing education, networking and challenging yourself by interacting with your professional peers. Not just fresh out of school and low-level employees, but all professionals can benefit from memberships. At the same time CEO's, Directors, etc. need to be encouraging (if not paying for) employees to participate in professional organizations based on career field. 
Bonus advice for our Chief Strategic Idealist: "If you are going to become the best at what you do, the CEO, the #1 superstar in any industry you have to push yourself, compete with other professionals, learn from them and not be afraid you might be out-shined by anyone else."
Shoutout this week to such as OKC Ad Club (AAF), PRSA OKC, IABC Central Oklahoma, AMA OKC plus we announce our upcoming podcast series with the Oklahoma Venture Forum. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3460Thu, 17 May 2018 04:25:30 +0000The Golding GroupThis week, Pritch is motivated by a recent visit to OKC from PRSA CEO Joe Truncale, APR and National Chair Tony D’Angelo, APR on a "Listening Tour" of the US concerning membership in PRSA by young professionals.  Pritch and Kyle discuss the impact on...Pritch and Kyle discuss the impact on a career from continuing education, networking and challenging yourself by interacting with your professional peers. Not just fresh out of school and low-level employees, but all professionals can benefit from memberships. At the same time CEO's, Directors, etc. need to be encouraging (if not paying for) employees to participate in professional organizations based on career field. 
Bonus advice for our Chief Strategic Idealist: "If you are going to become the best at what you do, the CEO, the #1 superstar in any industry you have to push yourself, compete with other professionals, learn from them and not be afraid you might be out-shined by anyone else."
Shoutout this week to such as OKC Ad Club (AAF), PRSA OKC, IABC Central Oklahoma, AMA OKC plus we announce our upcoming podcast series with the Oklahoma Venture Forum. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>619business,communications,community,engagement,good business,how-to,kyle golding,marketing,mentoring,neomarketing,oklahoma,podcast,pritch pritchard,pro tip,public relationsfalsefullhttps://www.spreaker.com/episode/positioning-for-small-business--44662653Positioning is finding the best way for your business to compete with others in the market by finding and aligning your business strengths in a competitive scenario against the areas of weakness for your competition. This gives the advantage to you. Finding your position in the market is a lot of work, but well worth it. Failure to do this work often results in closing up shop.
Audience is not defined as "everyone" but only as those most likely to engage your business. It's not about being "better" it's about being different. Set yourself apart via differentiation. Only attempt to draw an audience of those who want what you offer, the way you offer it. Be as distinct, direct and different as possible. Let the rest of the potential audience go. Never spend time, money or effort trying to attract the attention of anyone outside the very core of your best, highly targeted audience. If they show up, bonus. 
BONUS QUESTION: Both Kyle and Pritch give the best piece of advice they each received directly from a mentor. Both of them have very different but helpful tidbits of wisdom to share.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3456Thu, 10 May 2018 04:52:24 +0000The Golding GroupThere are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. "Everyone" is not your audience. Kyle and Pritch break down how to avoid these pitfalls. Positioning is finding the...Positioning is finding the best way for your business to compete with others in the market by finding and aligning your business strengths in a competitive scenario against the areas of weakness for your competition. This gives the advantage to you. Finding your position in the market is a lot of work, but well worth it. Failure to do this work often results in closing up shop.
Audience is not defined as "everyone" but only as those most likely to engage your business. It's not about being "better" it's about being different. Set yourself apart via differentiation. Only attempt to draw an audience of those who want what you offer, the way you offer it. Be as distinct, direct and different as possible. Let the rest of the potential audience go. Never spend time, money or effort trying to attract the attention of anyone outside the very core of your best, highly targeted audience. If they show up, bonus. 
BONUS QUESTION: Both Kyle and Pritch give the best piece of advice they each received directly from a mentor. Both of them have very different but helpful tidbits of wisdom to share.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>694audience,branding,business,communications,differnetiation,good business,how-to,kyle golding,marketing,mentoring,neomarketing,planning,podcast,position,pritch pritchard,reseachfalsefullhttps://www.spreaker.com/episode/conversion-copywriting-with-j-bryant-creative--44662669Jennifer has a specific approach to creating effective copy for websites, blogs and sales funnel collateral. She says "Content tells, Copy sells and Conversion Copy is copy on steroids". She starts with research, then writing and then testing and validation. Too many people just toss copy on a page a hope for the best.
General copy tells people what you do, but conversion copy has a specific role or goals to accomplish. It's "selling with a purpose" according to Jennifer. You can find out more about conversion copy services J Bryant Creative at http://jbryantcreative.com or email her at jennifer@jbryantcreative.com or call her directly at (405) 353-COPY. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/
 ]]>https://thegoldinggroup.com/?post_type=podcast&p=3452Thu, 03 May 2018 12:01:08 +0000The Golding GroupWe have a special guest on today's podcast. Jennifer Bryant Robbins is a conversion copywriting expert who started her professional life as an accountant before transitioning to creative services by forming J Bryant Creative in 2011. Jennifer has a...Jennifer has a specific approach to creating effective copy for websites, blogs and sales funnel collateral. She says "Content tells, Copy sells and Conversion Copy is copy on steroids". She starts with research, then writing and then testing and validation. Too many people just toss copy on a page a hope for the best.
General copy tells people what you do, but conversion copy has a specific role or goals to accomplish. It's "selling with a purpose" according to Jennifer. You can find out more about conversion copy services J Bryant Creative at http://jbryantcreative.com or email her at jennifer@jbryantcreative.com or call her directly at (405) 353-COPY. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/
 ]]>467business,collaboration,communications,conversion,copywriting,creative approach,engagement,good business,how-to,kyle golding,marketing,neomarketing,oklahoma,podcast,target marketfalsefullhttps://www.spreaker.com/episode/bonus-episode-joe-hendrix-cfp-cpa-wealth-management-for-entrepreneurs--44662681Joe is a huge advocate (and we agree) of assembling a team of professionals for your personal/family wealth management in the same way you hire teams for your business endeavors. More than just wealth management, this team should include your legal counsel, insurance, banker, CPA, etc. to cover all the important area of asset protection and assurance. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3450Tue, 01 May 2018 15:10:29 +0000The Golding GroupOn this special episode, We talk with Joe Hendrix from Mariner Wealth Advisors about economic issues specific to entrepreneurs, business owners and investors. This includes new changes in tax law, the difference between C-Corp and S-Corp filings and...Joe is a huge advocate (and we agree) of assembling a team of professionals for your personal/family wealth management in the same way you hire teams for your business endeavors. More than just wealth management, this team should include your legal counsel, insurance, banker, CPA, etc. to cover all the important area of asset protection and assurance. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>658business,collaboration,good business,kyle golding,measure success,neomarketing,planning,podcast,relationship based,wealth managementfalsefullhttps://www.spreaker.com/episode/top-10-communication-mistakes--44662689Pritch's Top 5 Communication Mistakes

Spin Is A 4 Letter Word
Ethical Lapses (big and small)
The Micro-Managing Boss
Objectives (that aren't really)
These Are Tactics, Not Strategy

Kyle's Top 5 Communication Mistakes

Not Using Brand Voice On Social Media
It's Social Media, not Selling Media (bonus: social listening)
One And Done Content Use
Not Adapting Message Per Each Channel
Measuring Quantity Over Quality – Because Conversion Is The Only Metric That Matters

We get a little fired up this week. In fact, Kyle issues not 1 but 2 challenges to the audience. Listen and then make comments if you agree, disagree or just want to add more to the conversations. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3430Thu, 26 Apr 2018 04:38:03 +0000The Golding GroupPritch and Kyle discuss "lightning round style" the most common communication mistakes they see businesses make every single day. Listen along as they detail what each of the most these missteps are, how it hurts your business communication and how to...Pritch's Top 5 Communication Mistakes

Spin Is A 4 Letter Word
Ethical Lapses (big and small)
The Micro-Managing Boss
Objectives (that aren't really)
These Are Tactics, Not Strategy

Kyle's Top 5 Communication Mistakes

Not Using Brand Voice On Social Media
It's Social Media, not Selling Media (bonus: social listening)
One And Done Content Use
Not Adapting Message Per Each Channel
Measuring Quantity Over Quality – Because Conversion Is The Only Metric That Matters

We get a little fired up this week. In fact, Kyle issues not 1 but 2 challenges to the audience. Listen and then make comments if you agree, disagree or just want to add more to the conversations. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>772brand,branding,business,collaboration,communications,content marketing,creative approach,engagement,ethics,good business,kyle golding,marketing,measurement,measure success,metrics,mobile platforms,neomarketing,objectives,podcast,pritch pritchardfalsefullhttps://www.spreaker.com/episode/startups-and-side-hustle-opportunities--44662651
OU Innovation Hub
Oklahoma Venture Forum
PRSA-OKC New Pros
Metro Tech
OKC Chamber of Commerce
IABC-OKC
AMA-OKC
Ad Club OKC
OKC Philharmonic Overture
Museum of Art Young Professionals
OKC Arts Council Artisans

If you need more startup and side hustle advice, just ask us. That's what we're here for. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/St]]>https://thegoldinggroup.com/?post_type=podcast&p=3422Thu, 19 Apr 2018 11:36:00 +0000The Golding GroupThere are a plethora of options for entrepreneurs, non-traditional business owners and non-profit organizations can operate without huge upfront cost or commitments. On #NeoMarketing Ep. 35, Kyle and Pritch discuss some of these options including...
OU Innovation Hub
Oklahoma Venture Forum
PRSA-OKC New Pros
Metro Tech
OKC Chamber of Commerce
IABC-OKC
AMA-OKC
Ad Club OKC
OKC Philharmonic Overture
Museum of Art Young Professionals
OKC Arts Council Artisans

If you need more startup and side hustle advice, just ask us. That's what we're here for. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/St]]>461business,collaboration,community,cowork,creative approach,good business,how-to,kyle golding,marketing,neomarketing,oklahoma,podcast,pritch pritchard,side hustle,startupfalsefullhttps://www.spreaker.com/episode/business-book-reading-recommendations--44662673Kyle's List: Start With Why by Simon Sinek and Crush It + Crushing It by Gary Vaynerchuk
Pritch's List: A Leaders Legacy by James M. Kouzes / Barry Z. Posner and How To Work A Room by Susan RoAne 
What's on your list? What are you reading or have read that really stuck with you? Let us know in the comments below.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3412Thu, 12 Apr 2018 04:42:26 +0000The Golding GroupToday we discuss our business advice reading list. Both Pritch and Kyle detail the books they are currently reading and recommending to others. The full list is below, but listen to find out why they like these specific writers and who can benefit...Kyle's List: Start With Why by Simon Sinek and Crush It + Crushing It by Gary Vaynerchuk
Pritch's List: A Leaders Legacy by James M. Kouzes / Barry Z. Posner and How To Work A Room by Susan RoAne 
What's on your list? What are you reading or have read that really stuck with you? Let us know in the comments below.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>316advice,books,business,communications,creativity,crush it,gary vaynerchuk,how-to,kyle golding,leadership,marketing,neomarketing,podcast,pritch pritchard,pro tip,reading list,simon sinek,start with whyfalsefullhttps://www.spreaker.com/episode/taking-emotions-out-of-crisis-communications--44662654If you are going to be a communications professional, entrepreneur or business decision maker then you really need very thick skin. Overly emotional responses are less efficient and less effective. Slow down, take your time and get it right. Authentic empathy is appreciated, but don't get lost in your job of communicating facts and pertinent information. You will have time for personal feelings after the job is done and the situation resolved.
Other tactics to incorporate include staff training, crisis protocols and compartmentalization of information and actions in order to stay focused and factual. The best crisis management is to avoid a crisis altogether(or making a small crisis bigger). If you don't have experienced crisis communication managers on your team or a working relationship with third-party professionals, consider reaching out to the local chapter of PRSA or a nearby university for support during a stressful communication period. 
During a recent misinformation campaign against one of our non-profit clients, The Golding Group CEO Kyle Golding found himself personally agitated at the amount of misinformed and unrelated individuals interjecting rumors, false information and assumptions into an already misconstrued situation. The stress put on the individuals who work for the NP org. added to his concern. Luckily, everyone's professional training and pre-set protocols ended the situation before any damage was done with some simple but direct communication. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
…
https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: ]]>https://thegoldinggroup.com/?post_type=podcast&p=3408Thu, 05 Apr 2018 04:53:40 +0000The Golding GroupOne of the most important elements of crisis communication management is delivering important information in a professional manner, without emotions or additional judgment. Always start with the truth. Facts are your best defense against negative...If you are going to be a communications professional, entrepreneur or business decision maker then you really need very thick skin. Overly emotional responses are less efficient and less effective. Slow down, take your time and get it right. Authentic empathy is appreciated, but don't get lost in your job of communicating facts and pertinent information. You will have time for personal feelings after the job is done and the situation resolved.
Other tactics to incorporate include staff training, crisis protocols and compartmentalization of information and actions in order to stay focused and factual. The best crisis management is to avoid a crisis altogether(or making a small crisis bigger). If you don't have experienced crisis communication managers on your team or a working relationship with third-party professionals, consider reaching out to the local chapter of PRSA or a nearby university for support during a stressful communication period. 
During a recent misinformation campaign against one of our non-profit clients, The Golding Group CEO Kyle Golding found himself personally agitated at the amount of misinformed and unrelated individuals interjecting rumors, false information and assumptions into an already misconstrued situation. The stress put on the individuals who work for the NP org. added to his concern. Luckily, everyone's professional training and pre-set protocols ended the situation before any damage was done with some simple but direct communication. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
…
https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: ]]>425business,communications,community,crisis communication,engagement,good business,how-to,kyle golding,neomarketing,non-profit,planning,podcast,pro tip,public relations,relationship basedfalsefullhttps://www.spreaker.com/episode/bonus-episode-the-culture-of-appreciation-with-diana-rogers-jaeger--44662690Diana breaks down the 5 Languages of Appreciation in detail:
1. Words of Affirmation
2. Quality Time
3. Acts of Service
4. Tangible Gifts
5. Appropriate Physical Touching
Employee appreciation and recognition are similar and work together but also have distinct differences such as performance vs. value measurement. Your top employees benefit from performance recognition but all employees can benefit from a culture of appreciation. Like all good things in business, utilizing appreciation tactics in your workplace is most effective when executed consistently, strategically and with measurable outcomes. 
Hear Diana on Thursday 4/5/18 as she presents "The Business Impact of Appreciation" to the IABC-OKC monthly meeting for April or contact her at diana@lovetoappreciate.com.]]>https://thegoldinggroup.com/?post_type=podcast&p=3405Wed, 04 Apr 2018 14:41:38 +0000The Golding GroupIn this bonus podcast episode, Diana Rogers Jaeger from Love To Appreciate discusses the business benefits of creating a Culture of Appreciation in the workplace. Diana breaks down the competitive advantages and costs savings for recruiting, retention...Diana breaks down the 5 Languages of Appreciation in detail:
1. Words of Affirmation
2. Quality Time
3. Acts of Service
4. Tangible Gifts
5. Appropriate Physical Touching
Employee appreciation and recognition are similar and work together but also have distinct differences such as performance vs. value measurement. Your top employees benefit from performance recognition but all employees can benefit from a culture of appreciation. Like all good things in business, utilizing appreciation tactics in your workplace is most effective when executed consistently, strategically and with measurable outcomes. 
Hear Diana on Thursday 4/5/18 as she presents "The Business Impact of Appreciation" to the IABC-OKC monthly meeting for April or contact her at diana@lovetoappreciate.com.]]>428appreciation,business,communications,corporate culture,creative approach,culture,engagement,good business,how-to,kyle golding,mentoring,neomarketing,podcast,public relations,recognition,relationship basedfalsefullhttps://www.spreaker.com/episode/branding-for-start-ups-live-special-episode--44662675http://bit.ly/GoldingGroupYouTube. The full 45-minute talk will be available soon.
In less than 4 minutes, Kyle discusses Branding concepts with the live audience:

Branding is knowing who you are and how you will compete 
Advertising is the outward execution of your Branding 
Branding is the management of dichotomy 



A division or contrast between two things that are or are represented as being opposed or entirely different
Branding concurrently connects with your BEST audience & separates your business from the multitude of competition (differentiation)
Specific but universal 
Immediate with longevity
Should be able to stand the test of time, still be relevant and attractive 5, 10 and 25 years from now
On (or before) trend but not trendy




Branding cannot save a bad idea, product or company
Good branding makes your marketing more efficient
Good marketing makes your brand understandable

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
…
https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: ]]>https://thegoldinggroup.com/?post_type=podcast&p=3401Thu, 29 Mar 2018 11:26:23 +0000The Golding GroupHighlight audio from the #ResultsJunkies North American Tech Tour in Stillwater, OK featuring The Golding Group CEO Kyle Golding speaking very specifically about how to create effective branding for your start-up. This special episode was recorded and...http://bit.ly/GoldingGroupYouTube. The full 45-minute talk will be available soon.
In less than 4 minutes, Kyle discusses Branding concepts with the live audience:

Branding is knowing who you are and how you will compete 
Advertising is the outward execution of your Branding 
Branding is the management of dichotomy 



A division or contrast between two things that are or are represented as being opposed or entirely different
Branding concurrently connects with your BEST audience & separates your business from the multitude of competition (differentiation)
Specific but universal 
Immediate with longevity
Should be able to stand the test of time, still be relevant and attractive 5, 10 and 25 years from now
On (or before) trend but not trendy




Branding cannot save a bad idea, product or company
Good branding makes your marketing more efficient
Good marketing makes your brand understandable

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
…
https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: ]]>224branding,business,communications,event,good business,how-to,kyle golding,marketing,neomarketing,oklahoma,paul singh,podcast,presentation,public speaking,resultsjunkies,start up,stillwaterfalsefullhttps://www.spreaker.com/episode/culture-of-appreciation-and-wealth-management-dual-special-guest-episode--44662663 Our second special guest is Joe Hendrix, CPA from Mariner Wealth Advisors talking with our CEO Kyle Golding about building a team to manage your economic assets. Making a profit in business is good, but not protecting or maximizing your cash flow is not. Joe shares his approach to wealth management, risk assessment and what the new tax laws change for entrepreneurs. 
We will have longer, more detailed episodes with both Diana and Joe in the future. But for now, check out their advice and tips for success. 
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3398Thu, 22 Mar 2018 05:30:29 +0000The Golding GroupIt's a special guest dual episode of the #NeoMarketing podcast this week. Pritch is on Spring Break so we have two special guest segments. First, we have Diana Rogers Jaeger discussing how to create business success through employee and... Our second special guest is Joe Hendrix, CPA from Mariner Wealth Advisors talking with our CEO Kyle Golding about building a team to manage your economic assets. Making a profit in business is good, but not protecting or maximizing your cash flow is not. Joe shares his approach to wealth management, risk assessment and what the new tax laws change for entrepreneurs. 
We will have longer, more detailed episodes with both Diana and Joe in the future. But for now, check out their advice and tips for success. 
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>698appreciation,business,communications,corporate culture,engagement,good business,how-to,kyle golding,marketing,neomarketing,pro tip,spring break,wealth managementfalsefullhttps://www.spreaker.com/episode/branding-for-start-ups--44662661"Everyone wants to know about Marketing and Advertising for business, but Branding is step #1. It's where you start. There are a lot of misconceptions still about Branding. Especially when it comes to Start-Ups. Everyone wants to get so focus on the product and the idea. They want to launch so fast. They just want to get out in the world. Branding is ESSENTIAL for a solid launch, connecting with the right audience, getting the right feedback early so that you can position your product or service correctly to continue to draw the right audiences in the future." – Kyle Golding
Recorded in the NEW podcast production studio on the campus of the University of Oklahoma. Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3391Thu, 15 Mar 2018 11:07:56 +0000The Golding GroupThis week on the #NeoMarketing podcast we will be talking about "Branding For Start-Ups" from the recent presentations by our CEO Kyle Golding for the Stillwater, OK stop of the Paul Singh #ResultsJunkies North America Tech Tour and the NW-OKC..."Everyone wants to know about Marketing and Advertising for business, but Branding is step #1. It's where you start. There are a lot of misconceptions still about Branding. Especially when it comes to Start-Ups. Everyone wants to get so focus on the product and the idea. They want to launch so fast. They just want to get out in the world. Branding is ESSENTIAL for a solid launch, connecting with the right audience, getting the right feedback early so that you can position your product or service correctly to continue to draw the right audiences in the future." – Kyle Golding
Recorded in the NEW podcast production studio on the campus of the University of Oklahoma. Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
…
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>621bootstapping,branding,business,communications,creativity,good business,how-to,kyle golding,marketing,neomarketing,podcast,presentation,pritch pritchard,pro tip,public speaking,startupfalsefullhttps://www.spreaker.com/episode/marketing-technology-with-and-for-young-professionals--44662670Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3387Thu, 08 Mar 2018 12:10:49 +0000The Golding Group#NeoMarketing Podcast from the NEW podcast production studio on the campus of the University of Oklahoma. Today, we're talking about how college students and young professionals are preparing for careers in communications. This includes the use of the...Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>372collaboration,communications,creativity,engagement,kyle golding,marketing,measure success,mentoring,neomarketing,oklahoma,podcast,pritch pritchard,public relations,relationship based,social media,technologyfalsefullhttps://www.spreaker.com/episode/the-business-ethics-of-public-relations--44662691This week, Pritch and Kyle break down the pros/cons of ethics and decision-making. Every communication professional will face situations where someone wants you to break your ethical code. What will you do, how will you correct the situation? Being ahead of this conversation with education, collaboration and professionalism can keep your business out of the (negative) media spotlight. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3371Thu, 01 Mar 2018 14:19:27 +0000The Golding GroupHigh ethics are essential to any business, non-profit or other organization in the modern information age. Being a professional, we have to hold ourselves to high standards to honest business practices. Your Marketing and Public Relations teams have...This week, Pritch and Kyle break down the pros/cons of ethics and decision-making. Every communication professional will face situations where someone wants you to break your ethical code. What will you do, how will you correct the situation? Being ahead of this conversation with education, collaboration and professionalism can keep your business out of the (negative) media spotlight. 
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
.
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>684business,communications,community,engagement,ethics,good business,how-to,kyle golding,mentoring,neomarketing,podcast,pritch pritchard,public relations,relationship basedfalsefullhttps://www.spreaker.com/episode/marketing-advertising-public-relations-and-sales-communication--44662672Bonus: What's the worst sales experience you've ever had?

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
.

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>https://thegoldinggroup.com/?post_type=podcast&p=3367Thu, 22 Feb 2018 14:33:37 +0000The Golding GroupThis week, The Golding Group partners Kyle Golding and Pritch Pritchard, APR explain the similarities, differences and crossover of the 4 types of business communications. The pair discuss in what order you start (spoiler: it's marketing) and how to...Bonus: What's the worst sales experience you've ever had?

Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
.

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/]]>676advertising,communications,engagement,good business,how-to,kyle golding,marketing,neomarketing,podcast,pr,pritch pritchard,public relations,relationship based,salesfalsefullhttps://www.spreaker.com/episode/start-up-financing-options--44662694• Traditional Bank Loans and Lines of Credit
• Venture Capital
• Angel Investors
• Accelerators and Incubators 
• Friends and Family
• Grants
• Credit Cards
Also, Jennifer Seaton, President of the Oklahoma AAF Chapter the OKC Ad Club stops by to talk about the ADDY awards, upcoming meetings and good reasons to join the Ad Club. 
Bonus: It's the day after Valentine's Day. Did you forget or did you do a good job showing your love interest how much they mean to you?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube⠀
⠀
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com⠀
⠀
Let’s engage. Follow us on

Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth
 ]]>https://thegoldinggroup.com/?post_type=podcast&p=3358Thu, 15 Feb 2018 12:58:55 +0000The Golding GroupA new business faces different challenges than an existing business. Some of these challenges are financing, cash flow management and credit. On this episode of the #NeoMarketing podcast, The Golding Group Partners discuss many of the popular...• Traditional Bank Loans and Lines of Credit
• Venture Capital
• Angel Investors
• Accelerators and Incubators 
• Friends and Family
• Grants
• Credit Cards
Also, Jennifer Seaton, President of the Oklahoma AAF Chapter the OKC Ad Club stops by to talk about the ADDY awards, upcoming meetings and good reasons to join the Ad Club. 
Bonus: It's the day after Valentine's Day. Did you forget or did you do a good job showing your love interest how much they mean to you?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube⠀
⠀
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com⠀
⠀
Let’s engage. Follow us on

Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth
 ]]>1204aaf,ad club,advertising,angel investors,business,collaboration,equity,financing,good business,how-to,kyle golding,neomarketing,partners,planning,pritch pritchard,venture capitalfalsefullhttps://www.spreaker.com/episode/crisis-communication-management--44662684The next most important aspect of crisis communication is never, ever spinning to make your situation better than it really is. Like Pritch says: "Bad news doesn't age well" and "Go ugly first" to get the bad news out of the way. Never mislead or omit details you know to be true. Have a selected communication professional pre-designated as your spokesperson (with a plan B and plan C) speak in a single voice for clarity. Winning back the public trust will be hard if you are secretive or too optimistic in your communication. Be realistic. 
Pritch suggest 3 things to always include in crisis communications.
1. What you know
2. What you do not know
3. What you are doing to find out more
Finally, make sure you crisis communications, which includes risk assessment, written protocol and training program is prepared, administered and audited by an experienced professional. This is too important to leave in the hands of an amateur. 
Our special guest this week is Linda Wesley, President of IABC-OKC. She drops by to talk about their upcoming events and membership benefits.
News Flash: The Project 3810 Open House and NW OKC Chamber of Commerce #MarketingMonday lunch-and-learn series kickoff are both next Monday, Feb. 12th. For more information click the links. 
⠀
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube⠀
⠀
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com⠀
⠀
Let’s engage. Follow us on⠀
Twitter: https://twitter.com/GoldingGroup⠀
LinkedIn:]]>https://thegoldinggroup.com/?post_type=podcast&p=3334Thu, 08 Feb 2018 14:35:07 +0000The Golding GroupThe professor of PR Pritch Pritchard, APR is breaking down the essential business topic everyone needs but never wants to talk about – Crisis Communications Management. Our discussions include creating protocols not plans, training and empowering your...The next most important aspect of crisis communication is never, ever spinning to make your situation better than it really is. Like Pritch says: "Bad news doesn't age well" and "Go ugly first" to get the bad news out of the way. Never mislead or omit details you know to be true. Have a selected communication professional pre-designated as your spokesperson (with a plan B and plan C) speak in a single voice for clarity. Winning back the public trust will be hard if you are secretive or too optimistic in your communication. Be realistic. 
Pritch suggest 3 things to always include in crisis communications.
1. What you know
2. What you do not know
3. What you are doing to find out more
Finally, make sure you crisis communications, which includes risk assessment, written protocol and training program is prepared, administered and audited by an experienced professional. This is too important to leave in the hands of an amateur. 
Our special guest this week is Linda Wesley, President of IABC-OKC. She drops by to talk about their upcoming events and membership benefits.
News Flash: The Project 3810 Open House and NW OKC Chamber of Commerce #MarketingMonday lunch-and-learn series kickoff are both next Monday, Feb. 12th. For more information click the links. 
⠀
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube⠀
⠀
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com⠀
⠀
Let’s engage. Follow us on⠀
Twitter: https://twitter.com/GoldingGroup⠀
LinkedIn:]]>1081business,communications,crisis communications,good business,how-to,kyle golding,neomarketing,planning,podcast,presentation,pritch pritchard,pro tip,public relationsfalsefullhttps://www.spreaker.com/episode/media-relationships--44662685The key is doing a good job sending topics, news releases and story ideas with an actual "News Peg" to it and not everything your client wants "news" for. The relationship should work both ways, with you giving your media contacts tips on newsworthy events and stories that have nothing to do with you or your clients. Just a win for them.
Special Guest: This week, President of PRSA-OKC Kristin Ewing, APR drops by to talk about current and upcoming events at PRSA. http://prsaokc.com/index.php
Bonus Question: What's the oddest thing you have ever been asked to do for client or boss?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>https://thegoldinggroup.com/?post_type=podcast&p=3331Thu, 01 Feb 2018 12:40:34 +0000The Golding GroupThis week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas. The key is doing a good job sending topics, news releases and story ideas with an...The key is doing a good job sending topics, news releases and story ideas with an actual "News Peg" to it and not everything your client wants "news" for. The relationship should work both ways, with you giving your media contacts tips on newsworthy events and stories that have nothing to do with you or your clients. Just a win for them.
Special Guest: This week, President of PRSA-OKC Kristin Ewing, APR drops by to talk about current and upcoming events at PRSA. http://prsaokc.com/index.php
Bonus Question: What's the oddest thing you have ever been asked to do for client or boss?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>908business,collaboration,communications,engagement,good business,how-to,kyle golding,neomarketing,pitching,podcast,pr,pritch pritchard,promotion,pro tip,public relations,relationship basedfalsefullhttps://www.spreaker.com/episode/audience-first-business-model-structure--13883365Give them what they want, how they want it!
Learn the lessons of old-school cable companies and cell phone providers. Don't force your customer to do business the way you want, but in a way they want. Build brand loyalty and repeat business through your attitude and structure. Develop real audience profiles and then use that information to be a better business option. Switch the way you think, serving your audience first, to benefit you (more) later. Think long-term, not short. It's harder up front, but so much better and more stable in the long term. It's simply a better way to do business. 
Bonus Question: What TV shows, publications, websites, podcast and video shows do you follow for business advice? For Pritch, industry publications like PRSA and Ad Week. For Kyle, Shark Tank, The Profit and Gary V. He's also a big fan of The Pursuit by Kelsey Humphreys on YouTube. What are you watching and reading online to get your business advice (besides the NeoMarketing Podcast of course)?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>http://thegoldinggroup.com/?post_type=podcast&p=3319Thu, 25 Jan 2018 06:16:23 +0000The Golding Group"Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around." To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer first. Then,...Give them what they want, how they want it!
Learn the lessons of old-school cable companies and cell phone providers. Don't force your customer to do business the way you want, but in a way they want. Build brand loyalty and repeat business through your attitude and structure. Develop real audience profiles and then use that information to be a better business option. Switch the way you think, serving your audience first, to benefit you (more) later. Think long-term, not short. It's harder up front, but so much better and more stable in the long term. It's simply a better way to do business. 
Bonus Question: What TV shows, publications, websites, podcast and video shows do you follow for business advice? For Pritch, industry publications like PRSA and Ad Week. For Kyle, Shark Tank, The Profit and Gary V. He's also a big fan of The Pursuit by Kelsey Humphreys on YouTube. What are you watching and reading online to get your business advice (besides the NeoMarketing Podcast of course)?
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>680falsefullhttps://www.spreaker.com/episode/special-guest-alyssa-murphy-from-next-thought-bonus-episode--13870246Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>http://thegoldinggroup.com/?post_type=podcast&p=3317Tue, 23 Jan 2018 15:23:55 +0000The Golding GroupIn a special guest segment "bonus" podcast, Alyssa Murphy drops in to talk about Next Thought Online Learning and Next Thought Studios, a Norman, OK-based technology company with an online learning and content focus. We discuss the ways technology is...Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the NeoMarketing podcast, The Golding Group partners briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>326falsefullhttps://www.spreaker.com/episode/employee-communications-as-a-pr-function--13830300Employees are your greatest ambassadors. Word-of-mouth from employees has huge value in-person, online and via social media. A company stands for what the employees stand for. The keys are building relationships and engagement.
Can you mid-level employees do a better job with internal communications? Probably so. Your PR team can help.
Often, companies with rapid growth (existing and startups) lose their effectiveness due to a lack of internal communication structure. Like our Golding Group partner Felicite Moorman says: "Death By Success" from rapid growth. The lack of employee communications is as detrimental as gaps in internal structure, inventory or cash flow.
Special guest Alyssa Murphy drops by to discuss AMA-OKC, our local chapter of the American Marketing Association. Alyssa tells us about upcoming signature speaker series, their annual Super Bowl Ad review and upcoming "Marketini" awards. http://amaokc.org/
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>http://thegoldinggroup.com/?post_type=podcast&p=3314Thu, 18 Jan 2018 06:24:19 +0000The Golding GroupEmployee communications have always been an HR issue, but why? PR and marketing professionals are better equipped to drive internal employee communications. Employees need to know the company mission, position, offers and value statement. Employees...Employees are your greatest ambassadors. Word-of-mouth from employees has huge value in-person, online and via social media. A company stands for what the employees stand for. The keys are building relationships and engagement.
Can you mid-level employees do a better job with internal communications? Probably so. Your PR team can help.
Often, companies with rapid growth (existing and startups) lose their effectiveness due to a lack of internal communication structure. Like our Golding Group partner Felicite Moorman says: "Death By Success" from rapid growth. The lack of employee communications is as detrimental as gaps in internal structure, inventory or cash flow.
Special guest Alyssa Murphy drops by to discuss AMA-OKC, our local chapter of the American Marketing Association. Alyssa tells us about upcoming signature speaker series, their annual Super Bowl Ad review and upcoming "Marketini" awards. http://amaokc.org/
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>841falsefullhttps://www.spreaker.com/episode/setting-business-goals-in-2018--13780705Side Note: Almost no one is doing 5-year strategic plans anymore. Business moves too fast today. Prepare a 12-18 month plan with a 36-month max.
When setting goals, never start with tactics (the fun stuff). Instead, use these 3 concepts for setting the proper goals.

Obtainable: Set your goals high, but not so high you cannot obtain them. Set an additional “stretch” goal to push yourself but in a realistic way. Factors within and outside your business will affect you throughout the year. Don't just set goals against your primary competition, but all discretionary spending options.
Measureable: According to Pritch, measurement is the most important part. If you can’t quantify it via math, it’s not measurable. You have to start somewhere (X) and end the year somewhere else (+/-X). Goals need to be connected to audience and market factors such as share percentage, scope, etc.
Specific: You can’t measure something if you don't set a specific goal. "More Sales" is not specific, but "increase sales by X% or $X" is. The other aspect of being specific is setting a timeline and budget. What do you want to accomplish, when and how much will you spend? Only do those things that have positive ROI. You need to be profitable to survive. 

Once you have taken these three steps, the strategy and tactics will be obvious. Now, divide up your set budget based on impact, priority, etc. then execute!
Bonus question: On a personal note, what’s your New Years Resolution?
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com

Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>http://thegoldinggroup.com/?post_type=podcast&p=3310Thu, 11 Jan 2018 12:58:32 +0000The Golding GroupIt's that time in the new year when we set resolutions for ourselves. In business, we set goals to track our successes (or lack thereof). This allows a business to do more of what works and less of what doesn’t. Just because your business is...Side Note: Almost no one is doing 5-year strategic plans anymore. Business moves too fast today. Prepare a 12-18 month plan with a 36-month max.
When setting goals, never start with tactics (the fun stuff). Instead, use these 3 concepts for setting the proper goals.

Obtainable: Set your goals high, but not so high you cannot obtain them. Set an additional “stretch” goal to push yourself but in a realistic way. Factors within and outside your business will affect you throughout the year. Don't just set goals against your primary competition, but all discretionary spending options.
Measureable: According to Pritch, measurement is the most important part. If you can’t quantify it via math, it’s not measurable. You have to start somewhere (X) and end the year somewhere else (+/-X). Goals need to be connected to audience and market factors such as share percentage, scope, etc.
Specific: You can’t measure something if you don't set a specific goal. "More Sales" is not specific, but "increase sales by X% or $X" is. The other aspect of being specific is setting a timeline and budget. What do you want to accomplish, when and how much will you spend? Only do those things that have positive ROI. You need to be profitable to survive. 

Once you have taken these three steps, the strategy and tactics will be obvious. Now, divide up your set budget based on impact, priority, etc. then execute!
Bonus question: On a personal note, what’s your New Years Resolution?
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com

Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>698falsefullhttps://www.spreaker.com/episode/the-best-of-2017-neomarketing-podcast-review--13726629We want to thank everyone for listening, subscribing, sharing online and supporting the show. We do this every week to help small business, entrepreneurs and those looking to hustle and grind their way to a better future. to be a guest or ask a specific question, contact us at http://bit.ly/ContactTheGroup
Next week, we're back with a regular episode. Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Let's engage. Follow us on social media.
Twitter 
Instagram
LinkedIn
Facebook]]>http://thegoldinggroup.com/?post_type=podcast&p=3291Thu, 04 Jan 2018 14:51:00 +0000The Golding GroupAs we welcome in 2018, take a listen to some of the top moments from the #NeoMarketing podcast in 2017. Great advice, some argumentative statements, a few bloopers and an invitation to ask us questions or be a podcast guest. All of it happened in...We want to thank everyone for listening, subscribing, sharing online and supporting the show. We do this every week to help small business, entrepreneurs and those looking to hustle and grind their way to a better future. to be a guest or ask a specific question, contact us at http://bit.ly/ContactTheGroup
Next week, we're back with a regular episode. Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Let's engage. Follow us on social media.
Twitter 
Instagram
LinkedIn
Facebook]]>518neomarketingfalsefullhttps://www.spreaker.com/episode/perfection-is-the-mortal-enemy-of-good-enough--13681323Even Gary V. and Casey Neistat had to learn as they worked. Technology is making it possible to bring the best ideas to reality fast. We started the #NeoMarketing podcast with no real idea what would happen or when. With only 20 episodes posted, the connections and interactions have been amazing. Keep watching and asking questions. The key is falling in love with the process of creating valuable content, not the final product.
What are you waiting for?
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Let’s engage. Follow us on
Twitter
Instagram
LinkedIn
Facebook]]>http://thegoldinggroup.com/?post_type=podcast&p=3288Thu, 28 Dec 2017 05:52:59 +0000The Golding GroupIn today's market, speed is essential. Waiting for the perfect scenario to launch your blog, vlog, podcast or startup is a huge mistake. Ideas are great, but execution is the key to success. Consistent delivery of information is more valuable than a...Even Gary V. and Casey Neistat had to learn as they worked. Technology is making it possible to bring the best ideas to reality fast. We started the #NeoMarketing podcast with no real idea what would happen or when. With only 20 episodes posted, the connections and interactions have been amazing. Keep watching and asking questions. The key is falling in love with the process of creating valuable content, not the final product.
What are you waiting for?
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Let’s engage. Follow us on
Twitter
Instagram
LinkedIn
Facebook]]>529falsefullhttps://www.spreaker.com/episode/using-pr-in-community-relationships--13645202.
Bonus question: What are your family plans for the Christmas holiday?
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Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
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Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
.
http://thegoldinggroup.com
.
Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>http://thegoldinggroup.com/?post_type=podcast&p=3284Thu, 21 Dec 2017 12:43:29 +0000The Golding GroupThe Golding Group's resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation about community involvement and relationship building. Philanthropy, public....
Bonus question: What are your family plans for the Christmas holiday?
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Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
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Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
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http://thegoldinggroup.com
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Let's engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>576falsefullhttps://www.spreaker.com/episode/learning-from-expert-execution--13581325Don't just listen to experts advice, but watch what they do. Reverse engineering others success is a very effective way of finding your path to the same success. The first key not waiting, but getting started with what you know and improve from there.
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Let's engage. Follow us on social media.
Twitter 
Instagram
LinkedIn
Facebook]]>http://thegoldinggroup.com/?post_type=podcast&p=3281Thu, 14 Dec 2017 06:47:21 +0000The Golding GroupThe first video podcast from the new #ContentFactory in the Project 3810 space. There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing? Don't just listen to...Don't just listen to experts advice, but watch what they do. Reverse engineering others success is a very effective way of finding your path to the same success. The first key not waiting, but getting started with what you know and improve from there.
Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Let's engage. Follow us on social media.
Twitter 
Instagram
LinkedIn
Facebook]]>407falsefullhttps://www.spreaker.com/episode/authentic-communication--13528275So what can BK do to prove the authenticity of a campaign like this? By sharing background, decision making process, planning and collaborators. The Golding Group partners discuss how to stay authentic to your brand by being open, transparent and honest about the good and bad. Show the "warts and all" as the saying goes. Don't forget, you can't fake the funk. The public sees through deception and dirty tricks.
Bonus: Pritch is apparently afraid of the Burger King and finds the TV character to be a bully of sorts.
Recorded at the OU Innovation Hub, a great space for creative professionals and entrepreneurs. http://www.ou.edu/innovationhub.html
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
http://thegoldinggroup.com
Let’s engage. Follow up on Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>http://thegoldinggroup.com/?post_type=podcast&p=3278Thu, 07 Dec 2017 06:12:24 +0000The Golding GroupAuthenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads from Burger King, but is it authentic concern or a disguised sales pitch?...So what can BK do to prove the authenticity of a campaign like this? By sharing background, decision making process, planning and collaborators. The Golding Group partners discuss how to stay authentic to your brand by being open, transparent and honest about the good and bad. Show the "warts and all" as the saying goes. Don't forget, you can't fake the funk. The public sees through deception and dirty tricks.
Bonus: Pritch is apparently afraid of the Burger King and finds the TV character to be a bully of sorts.
Recorded at the OU Innovation Hub, a great space for creative professionals and entrepreneurs. http://www.ou.edu/innovationhub.html
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
http://thegoldinggroup.com
Let’s engage. Follow up on Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
LinkedIn: https://www.linkedin.com/company/the-golding-group/
Facebook: https://www.facebook.com/StrategicBusinessGrowth]]>573falsefullhttps://www.spreaker.com/episode/innovation-in-communication--13472950We also discuss innovations in thought process, such as the current definition of Public relations and Edelman's theory of Communications Marketing (as opposed to marketing communications). "There are three governing principles of communications marketing according to Edelman: Evolve, Promote and Protect. This is a very different way of thinking for the advertising, marketing, public relations profession." https://www.edelman.com/insights/intellectual-property/the-rise-of-communications-marketing/
Other innovations to be considered include the current size, portability and low cost of Audio / Video production equipment. Being able to produce a video (just like this video) on a laptop or iPad in a remote location was not possible just a few years ago. The speed at which we can set up, produce content and distribute without cost barriers is empowering to professional and non-professional communicators alike. The ability to plan, schedule and measure analytics of customized content for multiple channels now allows for smart, informative information to reach larger, broader and more diverse audiences. Add mobile, wireless and stream delivery and the communications industry is truly benefiting from current innovations.
Special thanks to Sarah Zubair for the clip for the OU PRSSA Diversity in PR panel discussion. Check out her killer video production work: SarahSeeks.com and YouTube.
Don’t forget, November is #NoShaveNovember or #Movember. Gentlemen, please consider getting a health checkup this month (or next). Know your numbers.
Recorded at the OU Innovation Hub, a great space for creative professionals and entrepreneurs.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos here on YouTube http://bit.ly/GoldingGroupYouTube
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
http://thegoldinggroup.com
Let's engage. Follow up on Tw]]>http://thegoldinggroup.com/?post_type=podcast&p=3264Thu, 30 Nov 2017 13:39:27 +0000The Golding GroupHow are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms themselves but the engagement, paid placement and analytic tools on the...We also discuss innovations in thought process, such as the current definition of Public relations and Edelman's theory of Communications Marketing (as opposed to marketing communications). "There are three governing principles of communications marketing according to Edelman: Evolve, Promote and Protect. This is a very different way of thinking for the advertising, marketing, public relations profession." https://www.edelman.com/insights/intellectual-property/the-rise-of-communications-marketing/
Other innovations to be considered include the current size, portability and low cost of Audio / Video production equipment. Being able to produce a video (just like this video) on a laptop or iPad in a remote location was not possible just a few years ago. The speed at which we can set up, produce content and distribute without cost barriers is empowering to professional and non-professional communicators alike. The ability to plan, schedule and measure analytics of customized content for multiple channels now allows for smart, informative information to reach larger, broader and more diverse audiences. Add mobile, wireless and stream delivery and the communications industry is truly benefiting from current innovations.
Special thanks to Sarah Zubair for the clip for the OU PRSSA Diversity in PR panel discussion. Check out her killer video production work: SarahSeeks.com and YouTube.
Don’t forget, November is #NoShaveNovember or #Movember. Gentlemen, please consider getting a health checkup this month (or next). Know your numbers.
Recorded at the OU Innovation Hub, a great space for creative professionals and entrepreneurs.
Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos here on YouTube http://bit.ly/GoldingGroupYouTube
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
http://thegoldinggroup.com
Let's engage. Follow up on Tw]]>581falsefullhttps://www.spreaker.com/episode/what-does-men-s-health-have-to-do-with-marketing--13390421Recorded at the OU Innovation Hub on the Norman, OK campus a great space for creative professionals and entrepreneurs. The Innovation Hub aims to bring ideas to life. The resources are at your discretion and they want to assist you in your creations. The possibilities are endless.The Innovation Hub offers a variety of resources like FabLab, CCEW, Center for Entrepreneurship, iHub Cafe and Collaborate Spaces.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>http://thegoldinggroup.com/?post_type=podcast&p=3261Wed, 22 Nov 2017 05:36:11 +0000The Golding GroupIt's #MensHealthMonth #Movember #NoShaveNovember. For Golding Group partner Pritch Pritchard, it's personal. He had a close call with prostate cancer a few years back, so today we're putting the word out about getting a check-up as part of Men' Health...Recorded at the OU Innovation Hub on the Norman, OK campus a great space for creative professionals and entrepreneurs. The Innovation Hub aims to bring ideas to life. The resources are at your discretion and they want to assist you in your creations. The possibilities are endless.The Innovation Hub offers a variety of resources like FabLab, CCEW, Center for Entrepreneurship, iHub Cafe and Collaborate Spaces.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>288falsefullhttps://www.spreaker.com/episode/diversity-in-corporate-culture--13341160But how can organizations how conversations about sensitive subjects like race, gender, sexual orientation or politics in a positive manner? The answer is an open corporate culture. But, this culture will not happen overnight. Business leaders must foster open attitudes over time while allowing for dialog and challenges without repercussions. The best employees are drawn to and remain loyal to diverse, inclusive organizations with a culture of positivity and open-mindedness.
Clip for the OU PRSSA Diversity and Inclusion panel 11/13/17 (referenced in the first minute and again at 9:48) featuring Kyle Golding discussion deeper areas of focus for diversity and inclusion. 
Special thanks to the OU Innovation Hub on the Norman, OK campus. A dedicated space for increasing innovation and entrepreneurship across The University of Oklahoma and our community. The Innovation Hub aims to bring ideas to life. The resources are at your discretion and they want to assist you in your creations. The possibilities are endless.The Innovation Hub offers a variety of resources like FabLab, CCEW, Center for Entrepreneurship, iHub Cafe and Collaborate Spaces.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>http://thegoldinggroup.com/?post_type=podcast&p=3259Thu, 16 Nov 2017 06:13:57 +0000The Golding GroupThe communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more work still needs to be done in areas such as age, experience, backgrounds and diversity of...But how can organizations how conversations about sensitive subjects like race, gender, sexual orientation or politics in a positive manner? The answer is an open corporate culture. But, this culture will not happen overnight. Business leaders must foster open attitudes over time while allowing for dialog and challenges without repercussions. The best employees are drawn to and remain loyal to diverse, inclusive organizations with a culture of positivity and open-mindedness.
Clip for the OU PRSSA Diversity and Inclusion panel 11/13/17 (referenced in the first minute and again at 9:48) featuring Kyle Golding discussion deeper areas of focus for diversity and inclusion. 
Special thanks to the OU Innovation Hub on the Norman, OK campus. A dedicated space for increasing innovation and entrepreneurship across The University of Oklahoma and our community. The Innovation Hub aims to bring ideas to life. The resources are at your discretion and they want to assist you in your creations. The possibilities are endless.The Innovation Hub offers a variety of resources like FabLab, CCEW, Center for Entrepreneurship, iHub Cafe and Collaborate Spaces.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>631falsefullhttps://www.spreaker.com/episode/elements-of-a-successful-campaign--13281203
Consistency – You just can't stop after a few attempts, keep it up
Research – The How and Why, Googling isn't research
Audience Focus – Customers and Stakeholders, Pain Points, Motivation, Behavior and Goals
Customization – Audience, Reason for Campaign, Delivery Channel, Time Table
Objectives – Need to be Specific, Realistic (Obtainable), Measurable Goals and Stretch Goals

Special thanks to the OU Innovation Hub on the Norman, OK campus. A dedicated space for increasing innovation and entrepreneurship across The University of Oklahoma and our community. The Innovation Hub aims to bring ideas to life. The resources are at your discretion and they want to assist you in your creations. The possibilities are endless.The Innovation Hub offers a variety of resources like FabLab, CCEW, Center for Entrepreneurship, iHub Cafe and Collaborate Spaces.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
 ]]>http://thegoldinggroup.com/?post_type=podcast&p=3255Thu, 09 Nov 2017 05:55:32 +0000The Golding GroupEveryone asks us "What makes a marketing, advertising, public relations or community campaign successful?". The Golding Group partners discuss their top tips for ensuring the success of a campaign.  Consistency – You just can't stop after a few...
Consistency – You just can't stop after a few attempts, keep it up
Research – The How and Why, Googling isn't research
Audience Focus – Customers and Stakeholders, Pain Points, Motivation, Behavior and Goals
Customization – Audience, Reason for Campaign, Delivery Channel, Time Table
Objectives – Need to be Specific, Realistic (Obtainable), Measurable Goals and Stretch Goals

Special thanks to the OU Innovation Hub on the Norman, OK campus. A dedicated space for increasing innovation and entrepreneurship across The University of Oklahoma and our community. The Innovation Hub aims to bring ideas to life. The resources are at your discretion and they want to assist you in your creations. The possibilities are endless.The Innovation Hub offers a variety of resources like FabLab, CCEW, Center for Entrepreneurship, iHub Cafe and Collaborate Spaces.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
 ]]>394falsefullhttps://www.spreaker.com/episode/big-data-and-how-to-use-it--13224315Ultimately, Big Data is research for understanding your customer and target stakeholders as part of the marketing 2-way conversation. Big Data by itself powerful, but even more so when combined with real-world input and balanced by refining and adapting your processes to market factors. 
Bonus Question: What is your favorite social media platform?
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>http://thegoldinggroup.com/?post_type=podcast&p=3251Thu, 02 Nov 2017 06:00:15 +0000The Golding Group"Big Data" was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what the term Big Data means and how startups, small business and corporations use information in...Ultimately, Big Data is research for understanding your customer and target stakeholders as part of the marketing 2-way conversation. Big Data by itself powerful, but even more so when combined with real-world input and balanced by refining and adapting your processes to market factors. 
Bonus Question: What is your favorite social media platform?
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>400falsefullhttps://www.spreaker.com/episode/ep10-two-ways-for-business-to-be-more-profitable--13133506Bonus Question: What is the role of creativity in business?
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>http://thegoldinggroup.com/?post_type=podcast&p=3244Thu, 26 Oct 2017 14:08:20 +0000The Golding GroupProfit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit. That is internal efficiency. If you can lower the cost of doing business, you can make...Bonus Question: What is the role of creativity in business?
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>794falsefullhttps://www.spreaker.com/episode/ep9-digital-marketing-is-really-just-public-relations--13077674Solidly written core messaging, consistent across all digital and traditional media, that creates a truthful impression of a business, non-profit, event, etc…. currently called digital marketing has traditionally been public relations. The tools, channels and delivery methods have changed but the core ideas are based on PR. Story, relationship and audience without a hard sales pitch – all basis of traditional PR and current digital marketing (when executed well). Social media and public relations are most effective when there is an honest transfer of information without a direct call-to-action. People do not want to be "sold". 
The Golding Group partners Kyle Golding and Pritch Pritchard break down this theory and discuss the ideas in depth with clips from the original presentation from 2012: Kyle Golding explains how creativity and public relations work together to create some of today's hottest marketing trends. 7 minutes from his 45-minute presentation to PRSA Little Rock in October 2012. (Vimeo)
Bonus Question: What are your communication pet peeves? 
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>http://thegoldinggroup.com/?post_type=podcast&p=3239Thu, 19 Oct 2017 14:08:58 +0000The Golding GroupWe revisit a theory our CEO Kyle Golding proposed during a speech to the Little Rock, AR chapter of PRSA in 2012, that the basis of all current digital marketing is public relations. Social media, blogging, vlogging, etc…. backed by content,...Solidly written core messaging, consistent across all digital and traditional media, that creates a truthful impression of a business, non-profit, event, etc…. currently called digital marketing has traditionally been public relations. The tools, channels and delivery methods have changed but the core ideas are based on PR. Story, relationship and audience without a hard sales pitch – all basis of traditional PR and current digital marketing (when executed well). Social media and public relations are most effective when there is an honest transfer of information without a direct call-to-action. People do not want to be "sold". 
The Golding Group partners Kyle Golding and Pritch Pritchard break down this theory and discuss the ideas in depth with clips from the original presentation from 2012: Kyle Golding explains how creativity and public relations work together to create some of today's hottest marketing trends. 7 minutes from his 45-minute presentation to PRSA Little Rock in October 2012. (Vimeo)
Bonus Question: What are your communication pet peeves? 
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>889falsefullhttps://www.spreaker.com/episode/ep8-insights-from-the-prsa-icon-conference--13018391
Big Data
Diversity in PR
The Dark Web / Hacking
Online Reputation Management
Change Management
Research Availability
Strategic Planning

Also at the PRSA Icon Conference, Pritch was named the 2018-2020 Director for the Southwest District. He will be representing the professional concerns of the area and be part of a strategic plan for PRSA's future. Congratulations Pritch!
Bonus Question: Do you like traveling, and do you travel "well" or not?
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining]]>http://thegoldinggroup.com/?post_type=podcast&p=3236Thu, 12 Oct 2017 13:15:28 +0000The Golding GroupThe Golding Group's Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with some interesting thoughts and ideas for more...
Big Data
Diversity in PR
The Dark Web / Hacking
Online Reputation Management
Change Management
Research Availability
Strategic Planning

Also at the PRSA Icon Conference, Pritch was named the 2018-2020 Director for the Southwest District. He will be representing the professional concerns of the area and be part of a strategic plan for PRSA's future. Congratulations Pritch!
Bonus Question: Do you like traveling, and do you travel "well" or not?
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining]]>522falsefullhttps://www.spreaker.com/episode/ep7-brand-communication-in-a-crisis-situation--12964686Our thoughts and prayers go out to everyone currently dealing with and affected by storms, wildfires, mass shootings, terrorist attacks and other disasters. First responders, rescue and relief efforts are always most important but clear, professional communications are also important aspects of managing tragic events. 
Bonus Question: Crisis Communication misteps of the week.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining]]>http://thegoldinggroup.com/?post_type=podcast&p=3233Thu, 05 Oct 2017 13:37:45 +0000The Golding GroupUnfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The speed of today's 24-hour news cycle and social media...Our thoughts and prayers go out to everyone currently dealing with and affected by storms, wildfires, mass shootings, terrorist attacks and other disasters. First responders, rescue and relief efforts are always most important but clear, professional communications are also important aspects of managing tragic events. 
Bonus Question: Crisis Communication misteps of the week.
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube.
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining]]>590falsefullhttps://www.spreaker.com/episode/ep6-passive-audio-and-other-alternative-content-delivery-methods--12910757
Podcast
Anchor.fm
Passive audio
Short form video
Shrinking attention spans
Blogging and social media today
Vlogging
Engagement
Aggregation of content
Use, reuse, consistency

Want to be a guest on the NeoMarketing podcast? Contact us: http://bit.ly/GGContact Have a question or topic suggestion? Ask on Twitter @GoldingGroup or Instagram @TheGoldingGroup or Facebook /StrategicBusinessGrowth.
Bonus Question: Who would be your "dream" guest on the podcast? We discuss why we want to interview Mark Cuban, Gary Vaynerchuk and Simon Sinek. 
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. 
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>http://thegoldinggroup.com/?post_type=podcast&p=3231Thu, 28 Sep 2017 14:06:25 +0000The Golding GroupThe rise of audio and short-form video in content marketing. On this episode, The Golding Group partners discuss: Podcast Anchor.fm Passive audio Short form video Shrinking attention spans Blogging and social media today Vlogging Engagement...
Podcast
Anchor.fm
Passive audio
Short form video
Shrinking attention spans
Blogging and social media today
Vlogging
Engagement
Aggregation of content
Use, reuse, consistency

Want to be a guest on the NeoMarketing podcast? Contact us: http://bit.ly/GGContact Have a question or topic suggestion? Ask on Twitter @GoldingGroup or Instagram @TheGoldingGroup or Facebook /StrategicBusinessGrowth.
Bonus Question: Who would be your "dream" guest on the podcast? We discuss why we want to interview Mark Cuban, Gary Vaynerchuk and Simon Sinek. 
Subscribe to the NeoMarketing podcast on iTunes or Spreaker or YouTube. 
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>820falsefullhttps://www.spreaker.com/episode/ep5-crisis-communication-in-the-digital-age--12853340
24 Hour News Cycle or 24 Second News Cycle
Social Media: Friend or Foe
Controlling The Message (or not)
Give Answers, But Also Give Prospective
Ethics = Creditability
Respond To A Crisis or No Response

Bonus Question: Describe your dream project or perfect client. For Pritch, it's a prime example of thought leadership. For Kyle, a full-scope startup to a realized brand.

Subscribe to the NeoMarketing podcast on iTunes, Spreaker or YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>http://thegoldinggroup.com/?post_type=podcast&p=3225Thu, 21 Sep 2017 11:16:47 +0000The Golding GroupThe how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include: 24 Hour News Cycle or 24 Second News Cycle Social Media: Friend or Foe Controlling The...
24 Hour News Cycle or 24 Second News Cycle
Social Media: Friend or Foe
Controlling The Message (or not)
Give Answers, But Also Give Prospective
Ethics = Creditability
Respond To A Crisis or No Response

Bonus Question: Describe your dream project or perfect client. For Pritch, it's a prime example of thought leadership. For Kyle, a full-scope startup to a realized brand.

Subscribe to the NeoMarketing podcast on iTunes, Spreaker or YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.]]>596falsefullhttps://www.spreaker.com/episode/ep4-how-to-hire-fire-and-collaborate-with-the-right-clients--12804464Bonus Question: Have you ever fired a client due to an ethical issue? Both Pritch and Kyle have great stories about refusing to break their own ethical code even if it costs money, a job or business relationship.
Subscribe to the podcast on iTunes or Spreaker or YouTube]]>http://thegoldinggroup.com/?post_type=podcast&p=3222Thu, 14 Sep 2017 16:15:16 +0000The Golding GroupWe discuss how to say "Yes" or "No" to prospective clients and how to let a current client go when it's just not working. A business relationship is like any other relationship, with both parties deserving respect, consideration and clearly defined...Bonus Question: Have you ever fired a client due to an ethical issue? Both Pritch and Kyle have great stories about refusing to break their own ethical code even if it costs money, a job or business relationship.
Subscribe to the podcast on iTunes or Spreaker or YouTube]]>588falsefullhttps://www.spreaker.com/episode/ep3-what-is-neomarketing-all-about--12747633Bonus Question: What are you working on right now? Kyle is involved in a tech startup VORTTX Training and Testing. Pritch is wrapping up his second university text book for PR students.]]>http://thegoldinggroup.com/?post_type=podcast&p=3212Thu, 07 Sep 2017 14:58:04 +0000The Golding GroupThe Golding Group Chief Strategic Counsel Bob “Pritch” Pritchard, APR ask the very relevant question "What does the term NeoMarketing mean?" to our CEO and Chief Strategic Idealist Kyle Golding. After all, this was a term he created specifically for...Bonus Question: What are you working on right now? Kyle is involved in a tech startup VORTTX Training and Testing. Pritch is wrapping up his second university text book for PR students.]]>461falsefullhttps://www.spreaker.com/episode/ep2-the-value-of-brand-consistency--12689669Bonus Material: Kyle discusses his love of college football and Pritch professes his love for Monty Python movies.]]>http://thegoldinggroup.com/?post_type=podcast&p=3185Wed, 30 Aug 2017 17:28:42 +0000The Golding GroupOn Episode 2, we discuss the value consistency in brand voice, message and delivery in your marketing execution. We give a few examples of what to do and NOT do in creating efficiency from street to the C-Suite.  Bonus Material: Kyle discusses his...Bonus Material: Kyle discusses his love of college football and Pritch professes his love for Monty Python movies.]]>507falsefullhttps://www.spreaker.com/episode/ep1-intro-to-the-neomarketing-podcast--12652241http://thegoldinggroup.com/?post_type=podcast&p=3178Fri, 25 Aug 2017 16:05:44 +0000The Golding GroupOur first episode. Meet the host: Kyle Golding and Pritch Pritchard, APR. On this episode, we dive into communication integration and what it means for business and non-profits in 2017 and beyond. 532falsefull