https://www.spreaker.com/show/razorbranding-podcastenBusinessCopyright Heidihttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/fdb781b289094ef8ca58b792acb083d6.jpghttps://www.spreaker.com/show/razorbranding-podcastSun, 20 Oct 2019 07:21:08 +0000HeidiHeidifeeds@spreaker.comJaci Russo is a nationally known Brand Strategist imparting 20+ years of experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.cleanepisodicHeidifeeds@spreaker.comJaci Russo is a nationally known Brand Strategist imparting 20+ years of experience weekly. This podcast is now the Swiss Army Knife in your toolkit, the strategist in your pocket, the conversation changer, about your brand, you’ve been looking for.Nohttps://www.spreaker.com/user/9969354/university-asks-louisiana-high-school-tohttp://razorbranding.org/?p=481Wed, 09 Oct 2019 15:09:36 +0000HeidiRecently, news broke that Rutgers University asked Ruston High School to stop using their trademarked logo. According to Rutgers spokeswoman Dory Devlin, “The university addresses trademark infringement issues to avoid confusion among brands and to...273cleanfullHeidiRecently, news broke that Rutgers University asked Ruston High School to stop using their trademarked logo. According to Rutgers spokeswoman Dory Devlin, “The university addresses trademark infringement issues to avoid confusion among brands and to ensure its logos are used for their intended purpose.”Nohttps://www.spreaker.com/user/9969354/don-t-play-chicken-with-your-brandhttp://razorbranding.org/?p=477Fri, 04 Oct 2019 14:15:41 +0000HeidiA few weeks ago, Popeye’s launched a new menu item – the chicken sandwich – going head to head with Chick-fil-A. The skirmish began with a series of tweets and escalated into a Twitter battle royale with every fast-food chain jumping into the fray...321cleanfullHeidiA few weeks ago, Popeye’s launched a new menu item – the chicken sandwich – going head to head with Chick-fil-A. The skirmish began with a series of tweets and escalated into a Twitter battle royale with every fast-food chain jumping into the fray and doing their best to grab some of the media headlines.Nohttps://www.spreaker.com/user/9969354/learn-to-build-your-brand-from-the-experhttp://razorbranding.org/?p=474Mon, 30 Sep 2019 13:26:07 +0000HeidiLooking for some expert branding advice but not ready to hire an entire agency? We have exactly what you are looking for.452cleanfullHeidiLooking for some expert branding advice but not ready to hire an entire agency? We have exactly what you are looking for.Nohttps://www.spreaker.com/user/9969354/4-tips-to-help-your-bold-brave-brand-stahttp://razorbranding.org/?p=469Fri, 20 Sep 2019 19:40:04 +0000HeidiHuman nature is to blend in. Wanting to stand out can be really scary and dangerous. This goes all the way back to the law of the jungle. Why do antelopes and zebras travel in a pack? To blend in. To their predators, the pack down in the plains,...439cleanfullHeidiHuman nature is to blend in. Wanting to stand out can be really scary and dangerous. This goes all the way back to the law of the jungle. Why do antelopes and zebras travel in a pack? To blend in. To their predators, the pack down in the plains, looks like one large animal that is too big to consider attacking. There is real safety in numbers.Nohttps://www.spreaker.com/user/9969354/how-to-choose-the-right-branding-agency-http://razorbranding.org/?p=463Mon, 19 Aug 2019 13:19:42 +0000HeidiI was at the 10th annual Ad Age Small Agency Conference last week with hundreds of other agencies from around the country. I had the pleasure of attending the first ever conference 10 years ago, and it was interesting to see how many things have...364cleanfullHeidiI was at the 10th annual Ad Age Small Agency Conference last week with hundreds of other agencies from around the country. I had the pleasure of attending the first ever conference 10 years ago, and it was interesting to see how many things have changed (most notably being social media) and what has stayed the same (large agency vs small agency challenges).Nohttps://www.spreaker.com/user/9969354/stranger-things-uses-out-of-home-advertihttp://razorbranding.org/?p=457Fri, 09 Aug 2019 19:27:10 +0000HeidiI was in Los Angeles last week and was reminded of how much I love the advertising on Sunset Boulevard in Hollywood. It’s LA’s version of Times Square, and when done well, it is awesome.353cleanfullHeidiI was in Los Angeles last week and was reminded of how much I love the advertising on Sunset Boulevard in Hollywood. It’s LA’s version of Times Square, and when done well, it is awesome.Nohttps://www.spreaker.com/user/9969354/coach-robichaux-built-the-brand-of-basebhttp://razorbranding.org/?p=453Thu, 25 Jul 2019 13:09:08 +0000HeidiTony Robichaux, the beloved head coach of the University of Louisiana Ragin’ Cajuns baseball team, passed away suddenly at the age of 57. Although he had been head coach for the past 25 years (winningest coach in the university’s history), he always...926cleanfullHeidiTony Robichaux, the beloved head coach of the University of Louisiana Ragin’ Cajuns baseball team, passed away suddenly at the age of 57. Although he had been head coach for the past 25 years (winningest coach in the university’s history), he always said, “Being a baseball coach is what I do, it’s not who I am.” That’s just one of the many, “Robeisms” that he is known for using to teach life lessons that go beyond just the game.Nohttps://www.spreaker.com/user/9969354/why-having-the-biggest-budget-doesn-t-alhttp://razorbranding.org/?p=445Tue, 26 Feb 2019 21:50:05 +0000HeidiI spent this past Friday on the road, driving from Lafayette to Jackson, Mississippi to watch my son play baseball at Millsaps College. Along the way, I began to notice a multitude of what can only be described as an outdoor buffet of legal...298cleanfullHeidiI spent this past Friday on the road, driving from Lafayette to Jackson, Mississippi to watch my son play baseball at Millsaps College. Along the way, I began to notice a multitude of what can only be described as an outdoor buffet of legal advertising. Now, it’s not like I haven’t noticed them before, as they seem to be everywhere these days, but several lawyers seemed to own pretty much every outdoor board along my four-hour drive.Nohttps://www.spreaker.com/user/9969354/the-opportunities-and-challenges-of-digihttp://razorbranding.org/?p=442Thu, 21 Feb 2019 17:03:17 +0000HeidiAs we continue to move further and further into the world of digital and online marketing, we are presented with many opportunities as well as challenges. Perhaps one of the greatest opportunities is the ability to track engagement like never before....145cleanfullHeidiAs we continue to move further and further into the world of digital and online marketing, we are presented with many opportunities as well as challenges. Perhaps one of the greatest opportunities is the ability to track engagement like never before. For a marketer, it can only be described as game-changing. But for those struggling to keep up with an ever-evolving world of new technology, it can be daunting.Nohttps://www.spreaker.com/user/9969354/it-s-so-hard-to-say-goodbyehttp://razorbranding.org/?p=436Wed, 13 Feb 2019 13:58:51 +0000HeidiIn business, as in life, there are relationships. There are beginnings, middles and unfortunately, there are endings. In advertising and branding, it can be the ending of a relationship with a vendor, a team member, or a client – each one takes its...201cleanfullHeidiIn business, as in life, there are relationships. There are beginnings, middles and unfortunately, there are endings. In advertising and branding, it can be the ending of a relationship with a vendor, a team member, or a client – each one takes its toll on the emotional fabric of the creative process. For me, this has been the hardest part of advertising – the end.Nohttps://www.spreaker.com/user/9969354/blown-calls-super-bowls-and-brandinghttp://razorbranding.org/?p=428Wed, 30 Jan 2019 15:34:30 +0000HeidiTo say that the NFL has taken a few bad hits these past few years would be an understatement. The most recent episode revolves around a blown call at the NFC Championship game between the New Orleans Saints and the Los Angeles Rams. The call in...827cleanfullHeidiTo say that the NFL has taken a few bad hits these past few years would be an understatement. The most recent episode revolves around a blown call at the NFC Championship game between the New Orleans Saints and the Los Angeles Rams. The call in question occurred at the end of the game, and pretty much kept the Saints from returning to the Super Bowl. It would be easy to say that blown calls are part of the game, but if you happened to see this play, which I am pretty sure everyone has by now, it would be hard to argue how ridiculously bad this call was. It was so bad in fact, that few flinched when words like conspiracy were thrown into play.Nohttps://www.spreaker.com/user/9969354/how-gillette-changed-the-conversation
Enter Gillette and their “We Believe: The Best a Man Can Be” campaign.]]>http://razorbranding.org/?p=423Wed, 23 Jan 2019 20:22:04 +0000HeidiA few months back, we wrote a blog that talked about Nike’s use of Colin Kaepernick in their most recent “Just Do It” ad campaign. Instead of focusing on the controversy of whether Kaepernick was right or wrong in his actions, we instead chose to...
Enter Gillette and their “We Believe: The Best a Man Can Be” campaign.]]>215cleanfullHeidiA few months back, we wrote a blog that talked about Nike’s use of Colin Kaepernick in their most recent “Just Do It” ad campaign. Instead of focusing on the controversy of whether Kaepernick was right or wrong in his actions, we instead chose to discuss Nike’s attempt to cash in on such a politically charged national conversation, and whether they even had the moral high ground to do so. Enter Gillette and their “We Believe: The Best a Man Can Be” campaign.Nohttps://www.spreaker.com/user/9969354/a-branding-experience-from-the-masterhttp://razorbranding.org/?p=419Tue, 11 Dec 2018 20:14:31 +0000HeidiWhen it comes to building a successful brand, it’s important to never forget the experience you provide. Whether you’re a small business or a giant corporation, if you fail to provide a positive user experience for your audience from beginning to end,...249cleanfullHeidiWhen it comes to building a successful brand, it’s important to never forget the experience you provide. Whether you’re a small business or a giant corporation, if you fail to provide a positive user experience for your audience from beginning to end, then no amount of money or marketing will change the how the public views and values your brand. A good example of this can be seen first hand at Disney World, one of the biggest and most successful theme parks in the world.Nohttps://www.spreaker.com/user/9969354/how-payless-changed-the-conversationhttp://razorbranding.org/?p=415Tue, 04 Dec 2018 19:11:42 +0000HeidiTaking over a former Armani store in Santa Monica, a new high-end shoe company, held a private launch party this past Thursday night with key influencers and high-end early adopters to celebrate Italian designer Bruno Palessi.316cleanfullHeidiTaking over a former Armani store in Santa Monica, a new high-end shoe company, held a private launch party this past Thursday night with key influencers and high-end early adopters to celebrate Italian designer Bruno Palessi.Nohttps://www.spreaker.com/user/9969354/model-of-a-brandhttp://razorbranding.org/?p=409Tue, 20 Nov 2018 16:52:56 +0000HeidiIf you haven’t had a chance to read the book “Scramble” by Marty Neumeier (author of The Brand Gap, Brand Flip, Brand A-Z, and lots of other awesome branding books), I hope this blog will be the catalyst that makes you pick it up. The subtitle of...373cleanfullHeidiIf you haven’t had a chance to read the book “Scramble” by Marty Neumeier (author of The Brand Gap, Brand Flip, Brand A-Z, and lots of other awesome branding books), I hope this blog will be the catalyst that makes you pick it up. The subtitle of Scramble is “How agile strategy can build epic brands in record time.”Nohttps://www.spreaker.com/user/9969354/the-difference-between-marketing-and-brahttp://razorbranding.org/?p=405Wed, 17 Oct 2018 18:23:45 +0000HeidiFor some people, marketing and branding is close to the same thing. There is some truth to this if your marketing is influenced by sound branding, but this is rarely the case. More often than not, marketing is developed without the use of consumer...297cleanfullHeidiFor some people, marketing and branding is close to the same thing. There is some truth to this if your marketing is influenced by sound branding, but this is rarely the case. More often than not, marketing is developed without the use of consumer insight resulting in a one-sided conversation. Before we get to that, though, let’s break things down a bit further.Nohttps://www.spreaker.com/user/9969354/why-so-many-businesses-hate-advertisinghttp://razorbranding.org/?p=401Tue, 09 Oct 2018 19:10:54 +0000HeidiI’m just going to throw it out there before I begin – I love advertising, and I always have. But I know for many businesses, advertising is a necessary evil. It is something that is either blindly pursued with skeptic hope that it might work or a...406cleanfullHeidiI’m just going to throw it out there before I begin – I love advertising, and I always have. But I know for many businesses, advertising is a necessary evil. It is something that is either blindly pursued with skeptic hope that it might work or a burden on the bottom-line that they would rather do without.Nohttps://www.spreaker.com/user/9969354/branding-relations-and-lovehttp://razorbranding.org/?p=391Tue, 18 Sep 2018 16:22:44 +0000HeidiSay the word “relationship” and you’ll receive varied reactions. Some find themselves involuntarily spinning back to high school, where relationships were often one-sided, requiring you to stand in someone’s front lawn just before midnight holding a...252cleanfullHeidiSay the word “relationship” and you’ll receive varied reactions. Some find themselves involuntarily spinning back to high school, where relationships were often one-sided, requiring you to stand in someone’s front lawn just before midnight holding a stereo that blasts messages of love and devotion.Nohttps://www.spreaker.com/user/9969354/what-it-means-to-localize-your-brandhttp://razorbranding.org/?p=389Wed, 12 Sep 2018 13:44:35 +0000HeidiFor many national brands, one of the biggest challenges is how to find ways to connect with a local audience. For global brands such as Coke or Nike, this localization is of less concern due to the fact that they aren’t competing against established...233cleanfullHeidiFor many national brands, one of the biggest challenges is how to find ways to connect with a local audience. For global brands such as Coke or Nike, this localization is of less concern due to the fact that they aren’t competing against established local brands. For them, their localization efforts come in the form of sponsorships and community involvement. Things can get complicated, though, when a company attempts to buy its way into a market that already has a “buy local” mindset in place.Nohttps://www.spreaker.com/user/9969354/nike-just-does-it-with-colin-kaepernickhttp://razorbranding.org/?p=386Mon, 10 Sep 2018 18:49:58 +0000HeidiSo, unless you have sworn off social media all together, gotten rid of cable, or decided to head out into the woods for a life of solitary meditation, you have heard of the recent Nike deal featuring Colin Kaepernick in its new “Just Do It” campaign....246cleanfullHeidiSo, unless you have sworn off social media all together, gotten rid of cable, or decided to head out into the woods for a life of solitary meditation, you have heard of the recent Nike deal featuring Colin Kaepernick in its new “Just Do It” campaign. Depending on which side of the fence you land, you probably have some pretty strong feeling either way. I would be lying if I said I wasn’t tempted to jump into the fray and voice my own opinions on the matter, but that’s not going to happen. Instead, I will talk about what I know best, and that is branding.Nohttps://www.spreaker.com/user/9969354/how-b2b-businesses-can-benefit-from-b2b-http://razorbranding.org/?p=383Wed, 29 Aug 2018 13:58:43 +0000Heidi“My business is not retail focused, so why do I need branding?” Good question, now here’s the answer.275cleanfullHeidi“My business is not retail focused, so why do I need branding?” Good question, now here’s the answer.Nohttps://www.spreaker.com/user/9969354/why-hiring-an-experienced-branding-profe
I listened carefully as they spoke passionately about their company and the products they produced. They had an intense pride for what they’d accomplished, who they were, and where they were going. I was inspired.

Then, in the blink of an eye it all came to a screeching halt, as I sat there with a stunned look on my face.]]>http://razorbranding.org/?p=378Tue, 21 Aug 2018 14:16:29 +0000HeidiOn this particular day I found myself sitting in a meeting with people that I considered both successful and intelligent. I listened carefully as they spoke passionately about their company and the products they produced. They had an intense pride...
I listened carefully as they spoke passionately about their company and the products they produced. They had an intense pride for what they’d accomplished, who they were, and where they were going. I was inspired.

Then, in the blink of an eye it all came to a screeching halt, as I sat there with a stunned look on my face.]]>212cleanfullHeidiOn this particular day I found myself sitting in a meeting with people that I considered both successful and intelligent. I listened carefully as they spoke passionately about their company and the products they produced. They had an intense pride for what they’d accomplished, who they were, and where they were going. I was inspired. Then, in the blink of an eye it all came to a screeching halt, as I sat there with a stunned look on my face.Nohttps://www.spreaker.com/user/9969354/camp-ozark-emotional-connections-and-thehttp://razorbranding.org/?p=374Tue, 14 Aug 2018 14:51:14 +0000HeidiWhen it comes to branding, there is nothing more important than forming emotional connections with your audience. In the end, that’s the essence of what branding is all about – a person’s gut feeling about a product, service or organization. Sometimes...499cleanfullHeidiWhen it comes to branding, there is nothing more important than forming emotional connections with your audience. In the end, that’s the essence of what branding is all about – a person’s gut feeling about a product, service or organization. Sometimes these emotional connections are carefully planned and organized, and sometimes they come organically from the most unlikely of places. One such place is located in the small town of Mt. Ida, Arkansas, and hidden there in the middle of nowhere is a place called Camp Ozark.Nohttps://www.spreaker.com/user/9969354/branding-for-the-entrepreneurhttp://razorbranding.org/?p=372Fri, 10 Aug 2018 13:25:59 +0000Heidi377cleanfullHeidiNohttps://www.spreaker.com/user/9969354/get-coverage-in-traditional-mediahttp://razorbranding.org/?p=369Tue, 31 Jul 2018 19:27:16 +0000HeidiIf you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with the dozens of other press releases newsrooms get every day. So, how do you get the traditional media to pay attention?...358cleanfullHeidiIf you are sending out the old cookie cutter press releases about your company, your great “story idea” might get deleted along with the dozens of other press releases newsrooms get every day. So, how do you get the traditional media to pay attention? In this episode, Jaci outlines ways to get noticed. She covers how an idea should be presented, from the lead to putting the benefit upfront. Traditional media is a powerful tool. Approaching the media in the right way is worth your time and effort.Nohttps://www.spreaker.com/user/9969354/how-to-keep-your-public-relations-focus-http://razorbranding.org/?p=365Mon, 23 Jul 2018 19:35:15 +0000HeidiYour team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products. It’s easy to think that hard work is just for your business, but it’s not. It’s for your audience. It can be tough to keep...280cleanfullHeidiYour team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products. It’s easy to think that hard work is just for your business, but it’s not. It’s for your audience. It can be tough to keep public relations laser-focused on your target market. In this episode, Jaci will take you through 3 proven techniques to help you connect to and focus on your audience. She’ll talk about ways to build relationships, how to ask for useful feedback, and how to correct a mistake if your idea was a bit of a miss.Nohttps://www.spreaker.com/user/9969354/you-need-a-great-pr-timeline-for-your-cahttp://razorbranding.org/?p=362Wed, 18 Jul 2018 17:48:57 +0000HeidiThroughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure success. In this episode, Jaci lays out the critical parts of a manageable PR timeline. She’ll...312cleanfullHeidiThroughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure success. In this episode, Jaci lays out the critical parts of a manageable PR timeline. She’ll go over why they are necessary, how to lay the groundwork, and how to manage expectations.Nohttps://www.spreaker.com/user/9969354/top-6-tips-to-make-your-ecommerce-companhttp://razorbranding.org/?p=350Thu, 28 Jun 2018 15:24:15 +0000HeidiThe trickiest part of owning a strictly ecommerce company is getting noticed. With so many options to shop and buy online, how do you make your business the most inviting? Well, as Jaci talks about in this episode, it’s a combination of things you can...521cleanfullHeidiThe trickiest part of owning a strictly ecommerce company is getting noticed. With so many options to shop and buy online, how do you make your business the most inviting? Well, as Jaci talks about in this episode, it’s a combination of things you can put into action today. She’ll have tips on upselling, fighting abandoned carts, and the best ways to use your customer data. After this podcast, you’ll be anxious to set a few goals and work your way through these proven techniques.Nohttps://www.spreaker.com/user/9969354/which-ecommerce-site-is-right-for-your-bhttp://razorbranding.org/?p=347Tue, 19 Jun 2018 19:01:18 +0000HeidiChoosing the right ecommerce site for your business is a huge commitment. You need great payment options, a good shopping experience for the user, and it has to be customizable to fit your company. In this episode, Jaci helps you sift through the...301cleanfullHeidiChoosing the right ecommerce site for your business is a huge commitment. You need great payment options, a good shopping experience for the user, and it has to be customizable to fit your company. In this episode, Jaci helps you sift through the infinite ecommerce sites out there. She has tips on what to know before you choose and she’ll walk you through the most popular choices out there.Nohttps://www.spreaker.com/user/9969354/7-pros-and-cons-of-starting-a-solely-ecohttp://razorbranding.org/?p=340Wed, 06 Jun 2018 13:28:13 +0000HeidiEcommerce is here to stay, but should it be your only source of business? There are pros and cons to only selling goods and services online. In this episode, Jaci will walk you through the good and bad of being a solely ecommerce business. From...436cleanfullHeidiEcommerce is here to stay, but should it be your only source of business? There are pros and cons to only selling goods and services online. In this episode, Jaci will walk you through the good and bad of being a solely ecommerce business. From start-up cost to the online shopping experience, as well as managing shipping and competition she’ll lay put the good and bad.Nohttps://www.spreaker.com/user/9969354/4-strategies-that-will-help-your-team-wa
In this episode Jaci will walk you through 4 proven strategies that will make cold calls even more profitable for your brand. Doing a bit of research upfront is only one of the ways your client list will grow from cold calls. Learn how your timing an approach are also crucial.]]>http://razorbranding.org/?p=336Wed, 30 May 2018 13:24:17 +0000HeidiCold calls are probably the least favorite part of a salesperson’s day. It’s hard to bother a person who doesn’t know they need you yet. But you know the person on the other end of the line could use you—at least—if you done your homework. Turns out,...
In this episode Jaci will walk you through 4 proven strategies that will make cold calls even more profitable for your brand. Doing a bit of research upfront is only one of the ways your client list will grow from cold calls. Learn how your timing an approach are also crucial.]]>441cleanfullHeidiCold calls are probably the least favorite part of a salesperson’s day. It’s hard to bother a person who doesn’t know they need you yet. But you know the person on the other end of the line could use you—at least—if you done your homework. Turns out, that’s one of the best way to perfect cold calls, research before you ring. In this episode Jaci will walk you through 4 proven strategies that will make cold calls even more profitable for your brand. Doing a bit of research upfront is only one of the ways your client list will grow from cold calls. Learn how your timing an approach are also crucial.Nohttps://www.spreaker.com/user/9969354/do-you-need-a-sales-script-to-close-the-
In this episode, Jaci lays out the pros and cons to using a sales script. The details of this one might surprise you, turns out there’s good and bad to the scripting process—it’s all about how you approach it.]]>http://razorbranding.org/?p=333Tue, 22 May 2018 19:08:46 +0000HeidiA strict sales script isn’t for everyone, but don’t dismiss all scripts out of hand. The answer to whether or not a sales script works for your brand is a question hinged on your people and how they work best. In this episode, Jaci lays out the pros...
In this episode, Jaci lays out the pros and cons to using a sales script. The details of this one might surprise you, turns out there’s good and bad to the scripting process—it’s all about how you approach it.]]>462cleanfullHeidiA strict sales script isn’t for everyone, but don’t dismiss all scripts out of hand. The answer to whether or not a sales script works for your brand is a question hinged on your people and how they work best. In this episode, Jaci lays out the pros and cons to using a sales script. The details of this one might surprise you, turns out there’s good and bad to the scripting process—it’s all about how you approach it.Nohttps://www.spreaker.com/user/9969354/how-to-prioritize-clients-to-maximize-rehttp://razorbranding.org/?p=329Tue, 15 May 2018 18:29:19 +0000HeidiWho are your clients? Don’t say everyone! That attitude can actually cost you big chunk of your bottom line. Your brand needs to appeal to a certain type of customer; one you can learn to prioritize and make the most of. In this episode, Jaci shows...330cleanfullHeidiWho are your clients? Don’t say everyone! That attitude can actually cost you big chunk of your bottom line. Your brand needs to appeal to a certain type of customer; one you can learn to prioritize and make the most of. In this episode, Jaci shows you how making some customers a priority does not translate into ignoring others. She’ll show you how using your base, targeting the right clients and focusing your brand is actually a better strategy than casting an unwieldy and wide net.Nohttps://www.spreaker.com/user/9969354/4-ways-to-perfect-prospecting
In this episode, Jaci will show you how to turn everyday clients into future brand advocates through strategic prospecting. She’ll walk you through 4 techniques that will land quality prospects time after time]]>http://razorbranding.org/?p=326Thu, 10 May 2018 15:11:39 +0000HeidiNew clients are essential to every brand. Bringing in new customers, or new businesses if you are B to B, is the only way your brand will grow. However, there’s way more to prospecting than netting new business. You need to land the right kind of...
In this episode, Jaci will show you how to turn everyday clients into future brand advocates through strategic prospecting. She’ll walk you through 4 techniques that will land quality prospects time after time]]>377cleanfullHeidiNew clients are essential to every brand. Bringing in new customers, or new businesses if you are B to B, is the only way your brand will grow. However, there’s way more to prospecting than netting new business. You need to land the right kind of clients over and over again. That type of prospecting takes strategy. In this episode, Jaci will show you how to turn everyday clients into future brand advocates through strategic prospecting. She’ll walk you through 4 techniques that will land quality prospects time after timeNohttps://www.spreaker.com/user/9969354/6-steps-to-creating-a-sales-process-thathttp://razorbranding.org/?p=322Mon, 30 Apr 2018 07:00:13 +0000HeidiA sales process is crucial to a healthy brand. It doesn’t matter where your company is in its journey, whether just starting out or just looking to stay on a successful track, you need a sales process. In this episode, Jaci shows you how to create...683cleanfullHeidiA sales process is crucial to a healthy brand. It doesn’t matter where your company is in its journey, whether just starting out or just looking to stay on a successful track, you need a sales process. In this episode, Jaci shows you how to create guidance for yourself and your sales team. She’ll take you from customer outreach to setting up criteria and goals all the way through implementation.Nohttps://www.spreaker.com/user/9969354/the-who-and-how-of-outdoor-advertisingOutdoor advertising has been around for a long time because it’s very effective. Like all forms of advertising, it has evolved to accommodate a variety of simple, straight-forward, and even elegant messages. But buying some billboard space isn’t as simple as it sounds. In this episode, Jaci lets you in on some vital information you should know before you plaster your brand all over the great outdoors.

For information on these strategies, check out these Razor Branding Blogs:

* THE WHO AND HOW OF OUTDOOR ADVERTISING
* THE 3 MOST IMPORTANT THINGS TO KNOW ABOUT OUTDOOR ADVERTISING

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso]]>http://razorbranding.org/?p=316Mon, 16 Apr 2018 19:18:03 +0000HeidiLearn WHO Outdoor Advertising Appeals to and HOW to Best Use It For Your Brand Outdoor advertising has been around for a long time because it’s very effective. Like all forms of advertising, it has evolved to accommodate a variety of simple,...Outdoor advertising has been around for a long time because it’s very effective. Like all forms of advertising, it has evolved to accommodate a variety of simple, straight-forward, and even elegant messages. But buying some billboard space isn’t as simple as it sounds. In this episode, Jaci lets you in on some vital information you should know before you plaster your brand all over the great outdoors.

For information on these strategies, check out these Razor Branding Blogs:

* THE WHO AND HOW OF OUTDOOR ADVERTISING
* THE 3 MOST IMPORTANT THINGS TO KNOW ABOUT OUTDOOR ADVERTISING

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso]]>413cleanfullHeidiLearn WHO Outdoor Advertising Appeals to and HOW to Best Use It For Your Brand Outdoor advertising has been around for a long time because it’s very effective. Like all forms of advertising, it has evolved to accommodate a variety of simple, straight-forward, and even elegant messages. But buying some billboard space isn’t as simple as it sounds. In this episode, Jaci lets you in on some vital information you should know before you plaster your brand all over the great outdoors. For information on these strategies, check out these Razor Branding Blogs: * THE WHO AND HOW OF OUTDOOR ADVERTISING * THE 3 MOST IMPORTANT THINGS TO KNOW ABOUT OUTDOOR ADVERTISING And for everyday branding tips follow Jaci Russo on Twitter: @jacirussoNohttps://www.spreaker.com/user/9969354/television-advertising-will-bring-ultimahttp://razorbranding.org/?p=312Tue, 10 Apr 2018 18:33:21 +0000HeidiTV ads are some of the largest investments you can make in your advertising strategy, and also some of the most compelling. Investing in a television advertising campaign takes time, effort and money, which can pay off in a huge way, if your audience...534cleanfullHeidiTV ads are some of the largest investments you can make in your advertising strategy, and also some of the most compelling. Investing in a television advertising campaign takes time, effort and money, which can pay off in a huge way, if your audience is there. Listen to this episode with Jaci BEFORE deciding whether or not television advertising is right for your brand. She’ll walk you through why it’s a great medium and why it’s important to do a lot of research before making such a large commitment.Nohttps://www.spreaker.com/user/9969354/the-intimacy-of-radio-advertisinghttp://razorbranding.org/?p=310Tue, 03 Apr 2018 18:58:47 +0000HeidiVideo killed the radio star? Not so when it comes to your brand. Radio is one of the most ubiquitous and intimate forms of advertising. The emotional one-on-one connection makes radio a gem among marketers. In this episode, Jaci talks about how radio...490cleanfullHeidiVideo killed the radio star? Not so when it comes to your brand. Radio is one of the most ubiquitous and intimate forms of advertising. The emotional one-on-one connection makes radio a gem among marketers. In this episode, Jaci talks about how radio can help you connect with your audience. She’ll explain how the feeling of community still radiates from the radio and why it’s so important your brand be on the airwaves.Nohttps://www.spreaker.com/user/9969354/5-tips-on-how-to-get-your-mobile-website
In this episode, Jaci outlines 5 tips that will get your current website updated for mobile users. She’ll hit the must-haves like responsive design and high-quality images. Plus, she’ll talk about the things that really make a mobile website stand out, like incorporating videos. You can’t afford a website that’s existing outside of the mobile age. It’s time to get started on this-- today.]]>http://razorbranding.org/?p=302Mon, 19 Mar 2018 18:10:41 +0000HeidiEnjoy only appealing to a quarter of your customers? No? Then you better have a high-quality mobile website up and running—right now. 75% of searches are done on mobile devices these days. Without a website that is fully optimized for mobile, you are...
In this episode, Jaci outlines 5 tips that will get your current website updated for mobile users. She’ll hit the must-haves like responsive design and high-quality images. Plus, she’ll talk about the things that really make a mobile website stand out, like incorporating videos. You can’t afford a website that’s existing outside of the mobile age. It’s time to get started on this-- today.]]>452cleanfullHeidiEnjoy only appealing to a quarter of your customers? No? Then you better have a high-quality mobile website up and running—right now. 75% of searches are done on mobile devices these days. Without a website that is fully optimized for mobile, you are missing out in more ways than one. In this episode, Jaci outlines 5 tips that will get your current website updated for mobile users. She’ll hit the must-haves like responsive design and high-quality images. Plus, she’ll talk about the things that really make a mobile website stand out, like incorporating videos. You can’t afford a website that’s existing outside of the mobile age. It’s time to get started on this-- today.Nohttps://www.spreaker.com/user/9969354/quality-website-content-will-make-your-b
She’ll take you through what it means to truly engage your website readers. From how to attract new visitors to keeping old ones returning, she’ll show you how the right website content can build trust and elevate your brand.]]>http://razorbranding.org/?p=298Tue, 13 Mar 2018 19:48:20 +0000HeidiWebsites are more than just flash and style, they are a window into your brand. Content matters when it comes to making your brand resonate with your audience. Engaging content has to be interesting and relevant while providing value to the reader....
She’ll take you through what it means to truly engage your website readers. From how to attract new visitors to keeping old ones returning, she’ll show you how the right website content can build trust and elevate your brand.]]>579cleanfullHeidiWebsites are more than just flash and style, they are a window into your brand. Content matters when it comes to making your brand resonate with your audience. Engaging content has to be interesting and relevant while providing value to the reader. It’s a tricky route to navigate, and in this episode Jaci goes over what it takes to get your website up to speed. She’ll take you through what it means to truly engage your website readers. From how to attract new visitors to keeping old ones returning, she’ll show you how the right website content can build trust and elevate your brand.Nohttps://www.spreaker.com/user/9969354/how-website-design-may-be-helping-or-hur
In this episode, Jaci will let you know how that website experience can land you a new client or send them to the next Google search. She breaks down how content, loading time, design, and over all user experience matter to your brand. It’s time to take an honest look at your website and make sure it’s working for and not against your brand.]]>http://razorbranding.org/?p=295Wed, 07 Mar 2018 16:30:24 +0000HeidiYou NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change it—it’s easier to just be great from the start. That’s why your website has to be on point....
In this episode, Jaci will let you know how that website experience can land you a new client or send them to the next Google search. She breaks down how content, loading time, design, and over all user experience matter to your brand. It’s time to take an honest look at your website and make sure it’s working for and not against your brand.]]>408cleanfullHeidiYou NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change it—it’s easier to just be great from the start. That’s why your website has to be on point. It’s often the first interaction with your company that people experience. In this episode, Jaci will let you know how that website experience can land you a new client or send them to the next Google search. She breaks down how content, loading time, design, and over all user experience matter to your brand. It’s time to take an honest look at your website and make sure it’s working for and not against your brand.Nohttps://www.spreaker.com/user/9969354/top-5-seo-mistakes-and-how-to-avoid-themhttp://razorbranding.org/?p=292Mon, 26 Feb 2018 20:57:12 +0000HeidiEven the best laid plans have to work around pitfalls. SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has outlined the big SEO mistakes for you. She’ll show...473cleanfullHeidiEven the best laid plans have to work around pitfalls. SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has outlined the big SEO mistakes for you. She’ll show you how to correct common keyword errors and talk about formatting problems that can hurt your SEO. Soon you’ll be able to confidently perfect your brand’s SEO strategy.Nohttps://www.spreaker.com/user/9969354/project-pricing-vs-hourly-pricing-for-a-http://razorbranding.org/?p=289Tue, 20 Feb 2018 20:58:44 +0000HeidiIt’s a question that haunts many conversations around creating a brand identity and it can greatly impact your company’s return on investment from a branding agency. Which is better, project based or hourly based pricing? In this episode, Jaci takes...495cleanfullHeidiIt’s a question that haunts many conversations around creating a brand identity and it can greatly impact your company’s return on investment from a branding agency. Which is better, project based or hourly based pricing? In this episode, Jaci takes the uncomfortable question head on. She explains why project pricing has real advantages over hourly pricing, she gives you the inside track on how the branding process can be hampered with timesheets, and she breaks down why the creativity can be hard to quantify hourly-- even if the results are stunning.Nohttps://www.spreaker.com/user/9969354/5-seo-tips-to-make-your-brand-shinehttp://razorbranding.org/?p=285Tue, 20 Feb 2018 16:58:34 +0000HeidiYou’ve planned, worked, and are hopefully in the midst of executing a well-thought-out SEO strategy. The tough part is over, so now let’s talk tips. In this episode, Jaci lets you in on 5 SEO tips that will take your strategy to the next level. From...402cleanfullHeidiYou’ve planned, worked, and are hopefully in the midst of executing a well-thought-out SEO strategy. The tough part is over, so now let’s talk tips. In this episode, Jaci lets you in on 5 SEO tips that will take your strategy to the next level. From the correct keywords to engagement, and even how to best manage voice searches, Jaci walks you through the best SEO tips that will give your brand the best chance to move up in the rankings.Nohttps://www.spreaker.com/user/9969354/a-branding-review-of-the-best-and-worst-http://razorbranding.org/?p=277Tue, 06 Feb 2018 18:24:03 +0000HeidiThe 2018 Super Bowl ended with a win for the Philadelphia Eagles AND a big win for some of the most popular brands on the market. The Super Bowl is equally known for the creative ads as it is for the game played in between those sparks of genius. In...545cleanfullHeidiThe 2018 Super Bowl ended with a win for the Philadelphia Eagles AND a big win for some of the most popular brands on the market. The Super Bowl is equally known for the creative ads as it is for the game played in between those sparks of genius. In this episode, Jaci looks at this year’s greatest hits and explains why they work and how they captured our attention.No