http://nrmedia.biz/digital-skillscast
Each week we'll talk with leaders in higher education and the digital marketing and sales industry to get their insights, opinions and ideas on how skills based training is impacting all varieties of students in colleges and universities.

This podcast is produced and hosted by Nate Riggs, Founder & CEO of NR Media Group located in Columbus, OH.]]>enEducationCopyright Nate Riggshttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/9f646092eeb637415dd4857fd9c55a19.jpghttp://nrmedia.biz/digital-skillscastMon, 03 Jan 2022 12:20:09 +0000Nate RiggsNate Riggsnate@nrmedia.bizWelcome to The Digital Skillcast -- a weekly podcast that covers trends in marketing, sales, technology and higher education so that faculty and administrators can position their institutions to close the digital skills gap. Each week we'll talk with...
Each week we'll talk with leaders in higher education and the digital marketing and sales industry to get their insights, opinions and ideas on how skills based training is impacting all varieties of students in colleges and universities.

This podcast is produced and hosted by Nate Riggs, Founder & CEO of NR Media Group located in Columbus, OH.]]>falseepisodichttps://www.spreaker.com/episode/049-creating-careers-with-a-student-run-it-desk--15235758https://api.spreaker.com/episode/15235758Wed, 11 Jul 2018 17:27:59 +0000Nate RiggsThis week, we’re talking with Dr. Anne Marie Richard. Dr. Richard is the director of student technologies at University of California; Berkley on what believe is a very progressive IT program.1295california,education,information,it,technologyfalsefullhttps://www.spreaker.com/episode/048-the-digital-academy-is-closing-the-skills-gap--14588934https://api.spreaker.com/episode/14588934Wed, 11 Jul 2018 17:16:04 +0000Nate RiggsThe Digital Academy help learners to achieve success by offering an individualized learning environment and by enabling engaging content that includes 21st Century Skills in Computer Science and STEM1084education,technologyfalsefullhttps://www.spreaker.com/episode/047-a-shared-passion-the-importance-of-podcasting--14007198https://api.spreaker.com/episode/14007198Fri, 09 Feb 2018 11:15:04 +0000Nate RiggsObviously, podcasting is a passion of both mine and Bill's, but why? What is the importance of podcasting? It's all about aligning your passion with your audience.1298education,podcasting,technologyfalsefullhttps://www.spreaker.com/episode/046-this-cincinnati-start-up-built-an-open-source-platform-software-for-education--13894362https://api.spreaker.com/episode/13894362Fri, 26 Jan 2018 15:26:12 +0000Nate RiggsThis week, we’re talking with the founders of a Cincinnati-based company that has designed and built an open platform for education. Abre is an open platform for schools who want to have a creative portal for their staff and students.1435cincinnati,education,softwarefalsefullhttps://www.spreaker.com/episode/045-using-technology-in-the-classroom-for-students-with-disabilities--13786907https://api.spreaker.com/episode/13786907Fri, 12 Jan 2018 14:32:24 +0000Nate RiggsThis week, we’re talking with Stephanie Talalai from the A. Harry Moore School in New Jersey. This university is utilizing technology in the classroom for students with disabilities; not only for adaptive learning, but for teaching students tech skills.1102adaptive,education,learning,technologyfalsefullhttps://www.spreaker.com/episode/044-google-education-technology-tools-are-paving-the-way-for-this-ohio-school--13686350https://api.spreaker.com/episode/13686350Fri, 29 Dec 2017 11:00:05 +0000Nate RiggsThis week, we’re talking with a team of guests from Chagrin Falls Exempted Village Schools.This northeast Ohio School District has deployed a program that has helped get all 138 teachers working in the district to become successfully accredited as...1039digital,education,google,technologyfalsefullhttps://www.spreaker.com/episode/043-hootsuite-social-media-certifications-are-closing-the-skills-gap--13645492https://api.spreaker.com/episode/13645492Fri, 22 Dec 2017 11:00:05 +0000Nate RiggsThe digital media industry is constantly evolving. Hootsuite Social Media Certifications help close the skills gap by empowering people with resources to learn the essential skills they need to work in this space.1133education,hootsuite,socialfalsefullhttps://www.spreaker.com/episode/042-social-media-listening-in-higher-education-marketing--13587107https://api.spreaker.com/episode/13587107Fri, 15 Dec 2017 15:48:32 +0000Nate RiggsLiz Gross from Campus Sonar talks about the importance of social media listening in higher education marketing strategy1417education,marketing,technologyfalsefullhttps://www.spreaker.com/episode/041-what-is-agile-marketing-and-why-you-should-care--13532840https://api.spreaker.com/episode/13532840Fri, 08 Dec 2017 11:00:04 +0000Nate RiggsThis week, we talk to Scott Brinker from HubSpot about agile marketing and why it's important to adapt and learn with your technology.1322education,hubspot,marketing,technologyfalsefullhttps://www.spreaker.com/episode/040-the-impact-of-technology-in-higher-ed--13479182
Dan Day has since made his way into higher education and is now Assistant Vice President for Communications at Princeton University.

He shares his insights on the impact of technology in higher ed.]]>https://api.spreaker.com/episode/13479182Fri, 01 Dec 2017 11:15:03 +0000Nate RiggsOur guest Spent 23 years with The Associated Press, where he held a variety of editorial and organizational leadership roles at New York headquarters and in several other bureaus. Dan Day has since made his way into higher education and is now...
Dan Day has since made his way into higher education and is now Assistant Vice President for Communications at Princeton University.

He shares his insights on the impact of technology in higher ed.]]>1334communications,education,princeton,technologyfalsefullhttps://www.spreaker.com/episode/039-not-fake-news-investigative-journalism-and-technology--13414172https://api.spreaker.com/episode/13414172Fri, 24 Nov 2017 11:00:04 +0000Nate RiggsSusan Tebben has worked to find hard-hitting stories and break down technology barriers in rural Southeastern Ohio. She works with up-and-coming student journalists to prepare them for the changing journalistic landscape they are entering.1175journalism,technology,woubfalsefullhttps://www.spreaker.com/episode/038-google-education-technology-tools-in-reynoldsburg-city-schools--13139470https://api.spreaker.com/episode/13139470Fri, 27 Oct 2017 10:00:05 +0000Nate RiggsWe shift our sails to exploring education technology tools for K-12 educators and talk to a Google Certified Administrator from Reynoldsburg City Schools...1300chromebooks,education,google,ohio,technologyfalsefullhttps://www.spreaker.com/episode/037-be-your-own-talent-taking-on-a-higher-education-rebrand-internally--13027078https://api.spreaker.com/episode/13027078Fri, 13 Oct 2017 14:59:59 +0000Nate RiggsWe head back into the realm of higher education as we talk to a Catholic liberal-arts college in Pennsylvania that underwent a major higher education rebrand. Learn about what went into Cabrini University's rebrand, and how they handled it all with...1344branding,cabrini,education,technologyfalsefullhttps://www.spreaker.com/episode/episode-036-how-liberty-union-is-using-education-technology-tools--12974927https://api.spreaker.com/episode/12974927Fri, 06 Oct 2017 15:01:39 +0000Nate RiggsLiberty Union Schools in Central Ohio was named a Google Reference District. Learn how they're using Chromebooks for education technology tools.1409chromebooks,education,google,technologyfalsefullhttps://www.spreaker.com/episode/035-social-media-and-education-how-wvu-went-from-forgotten-to-followed--12807660https://api.spreaker.com/episode/12807660Fri, 15 Sep 2017 11:00:04 +0000Nate RiggsWest Virginia University's social media accounts were on the back burner, and it showed. Listen to how they transformed their presence and became a "social-first" university.1594education,information,social,technologyfalsefullhttps://www.spreaker.com/episode/episode-034-a-new-generation-design-tech-high-school-s-first-graduating-class--12751698https://api.spreaker.com/episode/12751698Fri, 08 Sep 2017 10:00:04 +0000Nate RiggsAt the close of our three part series with the Oracle Education Foundation, we talk with the most important piece of d.tech- one of the students.686design,innovation,oracle,technologyfalsefullhttps://www.spreaker.com/episode/episode-033-oracle-education-foundation-design-tech-high-school-how-volunteers-make-it-work--12700824https://api.spreaker.com/episode/12700824Fri, 01 Sep 2017 10:00:04 +0000Nate RiggsWe're incredibly excited to bring you part two of our three part series on the Oracle Education Foundation and the work they're doing with a design high school.1158design,education,oracle,technologyfalsefullhttps://www.spreaker.com/episode/episode-032-how-oracle-is-breaking-barriers-with-a-design-high-school--12646062https://api.spreaker.com/episode/12646062Fri, 25 Aug 2017 10:00:04 +0000Nate RiggsWe are incredibly excited to bring you a three part series about the Oracle Education Foundation and the work they're doing with a design high school.1438digital,education,marketing,oracle,technologyfalsefullhttps://www.spreaker.com/episode/episode-031-how-baldwin-wallace-is-teaching-digital-with-a-student-marketing-agency--12593835https://api.spreaker.com/episode/12593835Thu, 17 Aug 2017 16:05:36 +0000Nate RiggsTim Marshall has been teaching digital skills to students through a unique and incredibly cool Student Marketing Agency at Baldwin Wallace University in Berea, OH1351falsefullhttps://www.spreaker.com/episode/episode-030-video-blogging-with-the-vlog-boss-amy-schmittauer--12545228https://api.spreaker.com/episode/12545228Thu, 10 Aug 2017 13:21:55 +0000Nate RiggsWe sat down with The Vlog Boss, Amy Schmittauer, and got a glimpse into her journey through vlogging. She walked us through how she wrote her book, How To Vlog Like a Boss, and what it takes to start vlogging on your own.1705vloggingfalsefullhttps://www.spreaker.com/episode/episode-029-digital-skills-in-family-medicine-with-dr-mike-sevilla--12497652https://api.spreaker.com/episode/12497652Thu, 03 Aug 2017 18:44:38 +0000Nate RiggsDr. Mike Sevilla has not only been helping patients and families as a physician with the Family Practice Center of Salem, but he has also been leading the charge in digital in health care and family medicine industry as an influencer and thought leader.1158falsefullhttps://www.spreaker.com/episode/episode-028-doyo-live-a-digital-marketing-conference-in-youngstown-ohio--12447865https://api.spreaker.com/episode/12447865Thu, 27 Jul 2017 15:08:33 +0000Nate RiggsDOYO Live, an exceptional digital marketing conference in Ohio, is a great example of what a conference should be. From Facebook Live to web site design to lead generation and women entrepreneurs - this isn't one to miss.1363digitalmarketingfalsefullhttps://www.spreaker.com/episode/episode-027-hondros-college-of-business-social-media-strategy-with-christy-bernard--12396735https://api.spreaker.com/episode/12396735Thu, 20 Jul 2017 18:44:22 +0000Nate RiggsOur guest is a Sr. Marketing Manager for Hondros College of Business, a local school that has carved a deep niche in helping all types of students build and maintain careers in real estate, appraisal, mortgage lending and insurance. She and her team...1160socialmediastrategyfalsefullhttps://www.spreaker.com/episode/episode-026-what-is-digital-transformation-case-study-on-hocking-college--12345567https://api.spreaker.com/episode/12345567Thu, 13 Jul 2017 17:06:38 +0000Nate RiggsIn the past 12 months, Hocking College in Nelsonville, Ohio has adopted HubSpot’s sales and marketing automation technology, organized and activated a team of Student Navigators that are focused on building relationships and getting students enrolled,...1103digitaltransformationfalsefullhttps://www.spreaker.com/episode/episode-025-how-elissa-fink-is-building-a-workforce-of-marketing-technologists--12302020https://api.spreaker.com/episode/12302020Fri, 07 Jul 2017 13:19:36 +0000Nate RiggsMarketing technologists combine creative interpretation with a deep understanding of technology. Learn how Elissa Fink, CMO of Tableau Software, is building the workforce.1280falsefullhttps://www.spreaker.com/episode/episode-024-how-riipen-is-creating-relevant-work-experience-for-students--12242454https://api.spreaker.com/episode/12242454Thu, 29 Jun 2017 14:02:11 +0000Nate RiggsRiipen is an online experiential learning platform with a mission is to reduce graduate underemployment.1411falsefullhttps://www.spreaker.com/episode/episode-023-podcasting-for-higher-education--12193715https://api.spreaker.com/episode/12193715Fri, 23 Jun 2017 13:25:12 +0000Nate RiggsOur very own Nate Riggs gives us some insight into what it takes to host a podcast focused on higher education.1348falsefullhttps://www.spreaker.com/episode/episode-022-emily-crume-social-media-examiner-s-director-of-strategy--12121866https://api.spreaker.com/episode/12121866Thu, 15 Jun 2017 14:50:05 +0000Nate RiggsEmily Crume, Director of Strategy for the Social Media Examiner, discusses her journey through social media and the Social Media Marketing World conference.1179falsefullhttps://www.spreaker.com/episode/episode-021-breanna-jacobs-of-the-social-media-strategies-summit--12072277https://api.spreaker.com/episode/12072277Fri, 09 Jun 2017 15:02:10 +0000Nate RiggsBreanna Jacobs is a seasoned event producer, with a vast portfolio that covers events in UX, mobile and web development, and brand strategy. Listen as we discuss the Social Media Strategies Summit.803falsefullhttps://www.spreaker.com/episode/episode-020-alaina-shearer-on-how-to-get-more-women-in-digital-marketing-careers--12009375https://api.spreaker.com/episode/12009375Thu, 01 Jun 2017 15:17:44 +0000Nate RiggsAlaina Shearer, once Ms. Single Mama, now CEO of Women in Digital and her journey through blogging, agency life, and now a country-wide network of digital women.1277falsefullhttps://www.spreaker.com/episode/episode-019-russ-klein-of-american-marketing-association-on-digital-transformation--11954087https://api.spreaker.com/episode/11954087Thu, 25 May 2017 16:45:44 +0000Nate RiggsRuss Klein, American Marketing Association CEO, discusses the digital transformation and how students can acquire the right marketing skills.1237falsefullhttps://www.spreaker.com/episode/episode-018-jay-baer-on-marketing-technology-people-and-talk-triggers--11881193https://api.spreaker.com/episode/11881193Tue, 16 May 2017 19:08:36 +0000Nate RiggsJay Baer, a emcee of Oracle's Modern Marketing Experience, talks with us about marketing technology, the people that use it, and what exactly talk triggers are.1062falsefullhttps://www.spreaker.com/episode/episode-017-the-rise-of-marketing-technologists-a-recap-of-oracle-s-modern-marketing-experience-2017--11842557https://api.spreaker.com/episode/11842557Thu, 11 May 2017 16:35:55 +0000Nate RiggsJoin us this week as we reflect on Oracle's Modern Marketing Experience and hear from those who gained our attention with their insights and expertise.1084marketingtechnologists,oraclefalsefullhttps://www.spreaker.com/episode/episode-016-the-future-of-higher-education-marketing--11736505https://api.spreaker.com/episode/11736505Fri, 28 Apr 2017 04:10:24 +0000Nate RiggsWe discuss the future of higher education marketing with Brtiney Muller, SEO & Content Architect at Moz, and Paul Muller, Director of Admissions at Bemidji State University.1375falsefullhttps://www.spreaker.com/episode/episode-015-how-one-university-used-crowdfunding-to-reach-young-donors--11672704https://api.spreaker.com/episode/11672704Thu, 20 Apr 2017 14:27:30 +0000Nate RiggsThis week we speak with Dayana Kibilds, Assistant Director, Digital Marketing, and Participation, Annual Giving Programs at Cornell University, on how they reached younger alumni and encourage them to donate through crowdfunding.882crowdfunding,universityfalsefullhttps://www.spreaker.com/episode/episode-014-how-maryville-university-uses-ipads-for-digital-education--11620850
Mark Lombardi is tenth President of Maryville University, named President in 2007.Check out a video on the program below.

https://maryvilleuniversity.wistia.com/medias/hk9lm09hpb]]>https://api.spreaker.com/episode/11620850Thu, 13 Apr 2017 13:37:12 +0000Nate RiggsThis week we dive into Maryville University’s Digital World 1:1 initiative with Mark Lombardi. This is a new model for higher education—one that is student-centered, accessible, affordable, academically rigorous and innovative in its use of learning...
Mark Lombardi is tenth President of Maryville University, named President in 2007.Check out a video on the program below.

https://maryvilleuniversity.wistia.com/medias/hk9lm09hpb]]>1053digitaleducation,highereducation,ipadsfalsefullhttps://www.spreaker.com/episode/episode-013-what-devos-s-singular-focus-on-school-choice-could-mean-for-higher-ed-policy--11567652
Eric Kelderman, a staff reporter at The Chronicle of Higher Education, covers state policy, the future of public higher education and accreditation, and occasionally legal issues and music]]>https://api.spreaker.com/episode/11567652Thu, 06 Apr 2017 14:18:21 +0000Nate RiggsThis week we dive into a very great conversation with Eric Kelderman of The Chronicle of Higher Education. It's no secret that Education Secretary Betsy DeVos is a strong supporter of school choice. But what does that phrase, which has largely been...
Eric Kelderman, a staff reporter at The Chronicle of Higher Education, covers state policy, the future of public higher education and accreditation, and occasionally legal issues and music]]>888betsydevos,chronicleofhighereducation,highereducationfalsefullhttps://www.spreaker.com/episode/episode-012-employee-engagement-factors-how-to-have-fun-at-work--11515465
For this week's episode of The Digital Skillscast, I had the please of talking with Anthony Scardillo. Anthony is a current Doctoral Candidate at Case Western Reserve University.

Listen in as Anthony shares his interest and research in regards to what factors influence managers to have fun at work.]]>https://api.spreaker.com/episode/11515465Thu, 30 Mar 2017 13:24:10 +0000Nate RiggsI recently attended the Association of Marketing Theory and Practice (AMTP) conference in sunny Myrtle Beach, South Carolina. I had the opportunity to hear from a few dozen professors from a variety of colleges and universities on how they are...
For this week's episode of The Digital Skillscast, I had the please of talking with Anthony Scardillo. Anthony is a current Doctoral Candidate at Case Western Reserve University.

Listen in as Anthony shares his interest and research in regards to what factors influence managers to have fun at work.]]>1004business,digitalmarketing,highereducation,workplacefalsefullhttps://www.spreaker.com/episode/episode-011-the-affordable-learning-exchange-how-osu-is-changing-the-way-students-learn--11462018
Mary talks about how she uses a flipped classroom approach in her courses in addition to a recent grant she received.

The Affordable Learning Exchange is a program that is working to replace textbooks and other course materials with alternative resources.]]>https://api.spreaker.com/episode/11462018Thu, 23 Mar 2017 14:13:04 +0000Nate RiggsFor our 11th episode of The Digital Skillscast, we hear from Mary Sterenberg, Lecturer of Strategic Communication, and Adviser of the Public Relations Student Society of America chapter at The Ohio State University. Mary talks about how she uses a...
Mary talks about how she uses a flipped classroom approach in her courses in addition to a recent grant she received.

The Affordable Learning Exchange is a program that is working to replace textbooks and other course materials with alternative resources.]]>1234highereducation,learningfalsefullhttps://www.spreaker.com/episode/episode-010-how-the-university-of-florida-built-an-online-masters-in-communication-program--11402071
Michael shares his background in advertising research and how the University has built an online Masters in Communication program serving people all around the world.]]>https://api.spreaker.com/episode/11402071Thu, 16 Mar 2017 14:31:15 +0000Nate RiggsFor our 10th episode of The Digital Skillscast, we talk with University of Florida professor, Michael Weigold. Michael is the Associate Dean for Undergraduate Affairs and Enrollment Management within the Department of Advertising. Michael shares...
Michael shares his background in advertising research and how the University has built an online Masters in Communication program serving people all around the world.]]>1522advertising,communication,education,highereducationfalsefullhttps://www.spreaker.com/episode/episode-009-the-future-of-higher-education-betsy-devos--11358921
Listen in and share your comments. We'd love to hear your thoughts!]]>https://api.spreaker.com/episode/11358921Fri, 10 Mar 2017 18:53:55 +0000Nate RiggsWith the recent appointment of Secretary of Education, Betsy DeVos, the future of higher education is unclear. This week, we share a few clips from a confirmation hearing for the Department of Education with Betsy DeVos, Al Franken, Elizabeth Warren,...
Listen in and share your comments. We'd love to hear your thoughts!]]>1054departmentofeducation,highereducationfalsefullhttps://www.spreaker.com/episode/episode-008-converge-conference-speaker-mike-petroff-content-strategist-at-harvard-university--11295518https://api.spreaker.com/episode/11295518Thu, 02 Mar 2017 16:20:19 +0000Nate RiggsLast week, I spent a few days in the beautiful Palm Springs, California for the annual Converge Conference. I had the chance to speak with Harvard University Content Strategist, Mike Petroff.1123convergeconference,highereducation,socialmediafalsefullhttps://www.spreaker.com/episode/episode-007-using-social-media-for-recruitment-training--11295497
Listen in as Sam shares his story of how Incept uses social media as a tool for recruitment and training to help give his employees the digital skills they need to be successful in the workplace.]]>https://api.spreaker.com/episode/11295497Thu, 02 Mar 2017 16:18:23 +0000Nate RiggsSam Faletta, Founder and CEO of Incept grew his business to just over 200 employees using social media. Listen in as Sam shares his story of how Incept uses social media as a tool for recruitment and training to help give his employees the digital...
Listen in as Sam shares his story of how Incept uses social media as a tool for recruitment and training to help give his employees the digital skills they need to be successful in the workplace.]]>1243socialmediafalsefullhttps://www.spreaker.com/episode/episode-006-how-arizona-state-draper-university-partner-for-silicon-valley-program--10855108
Listen in as Eli walks us through how these two universities partner for such a successful program.]]>https://api.spreaker.com/episode/10855108Thu, 16 Feb 2017 12:55:24 +0000Nate RiggsThis week, we speak with Eli Chmouni. Eli is the Director of the Arizona State/Draper University Silicon Valley Program. This program is essentially an entrepreneur bootcamp where students learn how to grow their startups. Listen in as Eli walks us...
Listen in as Eli walks us through how these two universities partner for such a successful program.]]>1002highereducation,startups,technologyfalsefullhttps://www.spreaker.com/episode/episode-005-why-your-college-or-university-should-join-hubspot-s-education-partner-program--10666124Upon becoming an education partner, you'll receive guidance and resources on using HubSpot's software in a class setting and a structured approach to using HubSpot Academy's free resources in an open educational format.

This week, we talk with Isaac Moche, Education Partner Program Manager at HubSpot on why colleges and universities should become a part of this program.]]>https://api.spreaker.com/episode/10666124Thu, 09 Feb 2017 15:23:35 +0000Nate RiggsHubSpot's Education Partner Program provides educators with access to a community of like-minded and forward-thinking educators. Upon becoming an education partner, you'll receive guidance and resources on using HubSpot's software in a class setting...Upon becoming an education partner, you'll receive guidance and resources on using HubSpot's software in a class setting and a structured approach to using HubSpot Academy's free resources in an open educational format.

This week, we talk with Isaac Moche, Education Partner Program Manager at HubSpot on why colleges and universities should become a part of this program.]]>1469digitalmarketing,highereducation,hubspot,hubspotacademy,salesfalsefullhttps://www.spreaker.com/episode/episode-004-how-centers-of-excellence-produce-t-shaped-professionals--10467202
This week, we talk with Dr. Adam Rapp, Associate Marketing Professor and Executive Director of the Ralph & Lucy Schey Sales Centre at Ohio University. Listen to Dr. Rapp explain the importance of the Center of Excellence model and how it produces t-shaped professionals.]]>https://api.spreaker.com/episode/10467202Thu, 02 Feb 2017 15:08:16 +0000Nate RiggsHow can higher education institutions develop curriculum to truly give students the skills they need to succeed in the workplace? The answer in short - the Center of Excellence model. This week, we talk with Dr. Adam Rapp, Associate Marketing...
This week, we talk with Dr. Adam Rapp, Associate Marketing Professor and Executive Director of the Ralph & Lucy Schey Sales Centre at Ohio University. Listen to Dr. Rapp explain the importance of the Center of Excellence model and how it produces t-shaped professionals.]]>1182centersofexcellence,education,highereducation,marketing,salesfalsefullhttps://www.spreaker.com/episode/episode-003-how-to-engage-students-with-facebook-live--10389655https://api.spreaker.com/episode/10389655Thu, 26 Jan 2017 11:07:05 +0000Nate Riggs2567falsefullhttps://www.spreaker.com/episode/episode-002-inbound-marketing-education-at-wayne-state-university--10341209
He incorporates these research interests with students in his Inbound Information Technologies course (ISM 7505), where students begin to understand how to position an organization in cyberspace. Discussion focuses on SEO, links, RSS syndication, blogging, page ranking, tweeting, publishing and tagging content, email campaigns, and social media.]]>https://api.spreaker.com/episode/10341209Thu, 19 Jan 2017 15:06:13 +0000Nate RiggsThis week we dive into a very interesting conversation with Professor John Heinrichs of Wayne State University. In his research, Professor Heinrichs focuses on how information technology can provide business and organizations with optimal placement in...
He incorporates these research interests with students in his Inbound Information Technologies course (ISM 7505), where students begin to understand how to position an organization in cyberspace. Discussion focuses on SEO, links, RSS syndication, blogging, page ranking, tweeting, publishing and tagging content, email campaigns, and social media.]]>708digitalmarketing,highereducation,hubspot,inboundmarketing,marketingfalsefullhttps://www.spreaker.com/episode/episode-001-how-generation-z-goes-to-college--10283819
Our guest is Bill Faust, Managing Partner of Ologie, a Columbus, Ohio-based branding and marketing agency that focuses on clients in Higher Education.

In doing so, Ologie found a big gap in terms of specific research on Gen Z as it pertains to their motivations, communication preferences, aspirations, attitudes and identities around the college search.

GEN Z Report Link: studentunion.ologie.com/]]>https://api.spreaker.com/episode/10283819Wed, 11 Jan 2017 15:29:14 +0000Nate RiggsTo kick off with our very first episode, we’re going to dive into a conversation on a major shift that is already happening. Colleges and Universities have been facing a generational changeover as the millennial population begins to age and move into...
Our guest is Bill Faust, Managing Partner of Ologie, a Columbus, Ohio-based branding and marketing agency that focuses on clients in Higher Education.

In doing so, Ologie found a big gap in terms of specific research on Gen Z as it pertains to their motivations, communication preferences, aspirations, attitudes and identities around the college search.

GEN Z Report Link: studentunion.ologie.com/]]>1894branding,digitalmarketing,genz,highereducation,technologyfalsefull