https://www.spreaker.com/show/found-fridayenSociety & CultureCopyright GinzaMetrics Found Fridayhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b5eb1117671c2896842720603bde8b8b.jpghttps://www.spreaker.com/show/found-fridayFri, 06 Jan 2017 21:28:36 +0000GinzaMetrics Found FridayGinzaMetrics Found Fridayfeeds@spreaker.comGinzametrics is pioneering the science of findability. Our SaaS platform provides marketing intelligence and reporting, while delivering the tactical tools needed to implement strategic recommendations and optimize content.cleanepisodicGinzaMetrics Found Fridayfeeds@spreaker.comGinzametrics is pioneering the science of findability. Our SaaS platform provides marketing intelligence and reporting, while delivering the tactical tools needed to implement strategic recommendations and optimize content.Nohttps://www.spreaker.com/user/ginzametrics/get-found-internet-marketing-trends-and-tag:soundcloud,2010:tracks/301267506Fri, 06 Jan 2017 21:07:47 +0000GinzaMetrics Found FridayErin Robbins, President & COO of GinzaMetrics talks with Steve Farnsworth, CMO of The Steveology Group, about 2016 internet marketingtrends and what could lie ahead for search, content and digital in 2017.2997cleanfullGinzaMetrics Found FridayErin Robbins, President & COO of GinzaMetrics talks with Steve Farnsworth, CMO of The Steveology Group, about 2016 internet marketingtrends and what could lie ahead for search, content and digital in 2017.Nohttps://www.spreaker.com/user/ginzametrics/get-found-hacks-for-capturing-internal-dtag:soundcloud,2010:tracks/301261815Fri, 06 Jan 2017 20:29:25 +0000GinzaMetrics Found FridayToday Erin Robbins and Steve Farnsworth will discuss tips to gathering internal data so that you can make better sales and marketing decisions.2001cleanfullGinzaMetrics Found FridayToday Erin Robbins and Steve Farnsworth will discuss tips to gathering internal data so that you can make better sales and marketing decisions.Nohttps://www.spreaker.com/user/ginzametrics/get-found-content-marketing-strategies-ttag:soundcloud,2010:tracks/295332235Tue, 29 Nov 2016 17:22:31 +0000GinzaMetrics Found FridayGet Found - Content marketing strategies that help close deals and onboard customers by GinzaMetrics2121cleanfullGinzaMetrics Found FridayGet Found - Content marketing strategies that help close deals and onboard customers by GinzaMetricsNohttps://www.spreaker.com/user/ginzametrics/get-found-the-problem-with-attribution-m
What does seem to be on the rise is attribution modeling, in all of its messed up, inaccurate glory. Attribution modeling, specifically multi-channel attribution modeling, simply put, is a way to assign “credit” to various channels for their role in creating conversions. And not all models are created equally.
This week we’re going to discuss with Steve Farnsworth a few of the challenges associated with attribution models.]]>tag:soundcloud,2010:tracks/291142790Wed, 02 Nov 2016 16:55:56 +0000GinzaMetrics Found FridayAccording to CMI, proving ROI on content marketing efforts is becoming less of a challenge for marketers. I’m not sure I’ve heard anyone say that though… I think what might be more accurate to say is that people are investing in content marketing, and...
What does seem to be on the rise is attribution modeling, in all of its messed up, inaccurate glory. Attribution modeling, specifically multi-channel attribution modeling, simply put, is a way to assign “credit” to various channels for their role in creating conversions. And not all models are created equally.
This week we’re going to discuss with Steve Farnsworth a few of the challenges associated with attribution models.]]>1466cleanfullGinzaMetrics Found FridayAccording to CMI, proving ROI on content marketing efforts is becoming less of a challenge for marketers. I’m not sure I’ve heard anyone say that though… I think what might be more accurate to say is that people are investing in content marketing, and there are lots of metrics for content marketing, and that people believe content marketing works… But I don’t believe that correctly assigning value and ROI to content and its associated is any less challenging now than it was a year ago. What does seem to be on the rise is attribution modeling, in all of its messed up, inaccurate glory. Attribution modeling, specifically multi-channel attribution modeling, simply put, is a way to assign “credit” to various channels for their role in creating conversions. And not all models are created equally. This week we’re going to discuss with Steve Farnsworth a few of the challenges associated with attribution models.Nohttps://www.spreaker.com/user/ginzametrics/found-friday-account-based-marketing-abmtag:soundcloud,2010:tracks/286584727Fri, 07 Oct 2016 14:58:08 +0000GinzaMetrics Found FridaySteve Farnsworth, CMO The Steveology Group joins Found Friday to discuss the ABM and content marketing landscape and how these two methodologies are both evolving to work together in the future.2251cleanfullGinzaMetrics Found FridaySteve Farnsworth, CMO The Steveology Group joins Found Friday to discuss the ABM and content marketing landscape and how these two methodologies are both evolving to work together in the future.Nohttps://www.spreaker.com/user/ginzametrics/content-marketing-strategies-for-getting
Speakers:
Erin O’Brien, COO at GinzaMetrics
Steve Farnsworth, Chief Strategist at Jolt Digital Media
Laura Worthington, Director of Product at GinzaMetrics]]>tag:soundcloud,2010:tracks/240377939Mon, 04 Jan 2016 18:37:48 +0000GinzaMetrics Found FridayTopic: Creating good content and marketing strategies to get your brand found online. Speakers: Erin O’Brien, COO at GinzaMetrics Steve Farnsworth, Chief Strategist at Jolt Digital Media Laura Worthington, Director of Product at GinzaMetrics
Speakers:
Erin O’Brien, COO at GinzaMetrics
Steve Farnsworth, Chief Strategist at Jolt Digital Media
Laura Worthington, Director of Product at GinzaMetrics]]>1956cleanfullGinzaMetrics Found FridayTopic: Creating good content and marketing strategies to get your brand found online. Speakers: Erin O’Brien, COO at GinzaMetrics Steve Farnsworth, Chief Strategist at Jolt Digital Media Laura Worthington, Director of Product at GinzaMetricsNohttps://www.spreaker.com/user/ginzametrics/managing-seo-with-a-small-team-episode-3
Speakers:
Ray Grieselhuber, CEO and Founder at GinzaMetrics
Erin O’Brien, COO at GinzaMetrics
Adam Helweh, Founder and CEO at Secret Sushi
Gina Vasselli, Marketing Strategist, Fuel Interactive]]>tag:soundcloud,2010:tracks/240376720Mon, 04 Jan 2016 18:28:25 +0000GinzaMetrics Found FridayTopic: Developing an SEO and content marketing workflow that works, regardless of the size of the team. Speakers: Ray Grieselhuber, CEO and Founder at GinzaMetrics Erin O’Brien, COO at GinzaMetrics Adam Helweh, Founder and CEO at Secret Sushi Gina...
Speakers:
Ray Grieselhuber, CEO and Founder at GinzaMetrics
Erin O’Brien, COO at GinzaMetrics
Adam Helweh, Founder and CEO at Secret Sushi
Gina Vasselli, Marketing Strategist, Fuel Interactive]]>1922cleanfullGinzaMetrics Found FridayTopic: Developing an SEO and content marketing workflow that works, regardless of the size of the team. Speakers: Ray Grieselhuber, CEO and Founder at GinzaMetrics Erin O’Brien, COO at GinzaMetrics Adam Helweh, Founder and CEO at Secret Sushi Gina Vasselli, Marketing Strategist, Fuel InteractiveNohttps://www.spreaker.com/user/ginzametrics/finishing-2013-strong-by-reaching-search
Speakers:
Marcia Kadanoff, CMO at Bisler
Erin O’Brien, COO at GinzaMetrics
Ray Grieselhuber, CEO at GinzaMetrics]]>tag:soundcloud,2010:tracks/240376130Mon, 04 Jan 2016 18:24:08 +0000GinzaMetrics Found FridayTopic: Get on track to meet end of year goals. October, November, December are make or break months and brands should make sure they are optimizing content and other efforts to raise ROI Q4. Speakers: Marcia Kadanoff, CMO at Bisler Erin O’Brien, COO...
Speakers:
Marcia Kadanoff, CMO at Bisler
Erin O’Brien, COO at GinzaMetrics
Ray Grieselhuber, CEO at GinzaMetrics]]>2025cleanfullGinzaMetrics Found FridayTopic: Get on track to meet end of year goals. October, November, December are make or break months and brands should make sure they are optimizing content and other efforts to raise ROI Q4. Speakers: Marcia Kadanoff, CMO at Bisler Erin O’Brien, COO at GinzaMetrics Ray Grieselhuber, CEO at GinzaMetricsNo