https://www.spreaker.com/show/this-is-marketingwww.rossmorrone.com or on Twitter @rossmorrone.]]>enTechnologyCopyright Ross Morronehttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/99ec21ce6ab9d482fe3023035b31aecd.jpghttps://www.spreaker.com/show/this-is-marketingTue, 12 Mar 2019 18:21:41 +0000Ross MorroneRoss Morronerossmorrone@gmail.comThis is Marketing is a podcast by Ross Morrone, a digital marketing consultant and the Director of Marketing at Youngstown State University. With over 10 years of experience in marketing and advertising, each podcast features topics that include...www.rossmorrone.com or on Twitter @rossmorrone.]]>cleanepisodicRoss Morronerossmorrone@gmail.comThis is Marketing is a podcast by Ross Morrone, a digital marketing consultant and the Director of Marketing at Youngstown State University. With over 10 years of experience in marketing and advertising, each podcast features topics that include marketing, advertising, analytics, big data, content, social media and digital trends. You can follow Ross on his blog at www.rossmorrone.com or on Twitter @rossmorrone.Nohttps://www.spreaker.com/user/thisismarketing/building-surveys-for-market-reserchhttp://thisismarketingpodcast.com/?post_type=podcast&p=702Tue, 12 Mar 2019 17:27:14 +0000Ross MorroneI'm not an expert in how to correctly build survey, but like many things in my career, I've learned by doing. In this podcast, I discuss in detail a market survey I am building to use at the University to better understand our brand, reputation and...1673cleanfullRoss MorroneI'm not an expert in how to correctly build survey, but like many things in my career, I've learned by doing. In this podcast, I discuss in detail a market survey I am building to use at the University to better understand our brand, reputation and the buying decisions of students. I talk about using survey gizmo, and how that has allowed me to understand the impact of the questions that I am asking.Nohttps://www.spreaker.com/user/thisismarketing/how-to-get-started-with-digital-marketinhttp://www.thisismarketingpodcast.com/?post_type=podcast&p=670Thu, 29 Nov 2018 17:41:37 +0000Ross MorroneDigital marketing can mean many things. Choosing the right channel, the right content and knowing what the goals are all things you can decide ahead of time. In this podcast, I discuss what I consider to be the three best digital marketing strategies...1440cleanfullRoss MorroneDigital marketing can mean many things. Choosing the right channel, the right content and knowing what the goals are all things you can decide ahead of time. In this podcast, I discuss what I consider to be the three best digital marketing strategies for your business right now in 2018: Email, YouTube and Google Adwords. I talk a little about how to produce content for each, what to measure, and how to know if you are choosing the right company to work with.Nohttps://www.spreaker.com/user/thisismarketing/google-adwords-vs-facebook-advertisinghttp://www.thisismarketingpodcast.com/?post_type=podcast&p=608Thu, 17 May 2018 18:26:26 +0000Ross MorroneThe debate between Adwords and Facebook advertising isn't so much whether one is better than the other, it's more about which one is going to work better for your business. In this podcast, I discuss both platforms and provide some ideas for when to...1000cleanfullRoss MorroneThe debate between Adwords and Facebook advertising isn't so much whether one is better than the other, it's more about which one is going to work better for your business. In this podcast, I discuss both platforms and provide some ideas for when to use either, or both.Nohttps://www.spreaker.com/user/thisismarketing/diy-marketinghttp://www.thisismarketingpodcast.com/?post_type=podcast&p=585Mon, 19 Feb 2018 18:46:09 +0000Ross MorroneI can be my own worst enemy with this statement, but, marketing isn't hard. In fact, I think that anyone can be a marketing expert. When it comes to your business, you are the expert.  Tapping into the many marketing resources we have around us only...1286cleanfullRoss MorroneI can be my own worst enemy with this statement, but, marketing isn't hard. In fact, I think that anyone can be a marketing expert. When it comes to your business, you are the expert.  Tapping into the many marketing resources we have around us only enhances your knowledge of your business, and your ability to sell. In this podcast, I discuss how to get started with Do It Yourself Marketing. I talk about some internal tips you can use to find employee's to build your marketing content, and what to look for in a consultant that you don't want to spend thousands of dollars on.Nohttps://www.spreaker.com/user/thisismarketing/i-do-not-negotiate-with-adverterroristshttp://www.thisismarketingpodcast.com/?post_type=podcast&p=580Mon, 12 Feb 2018 09:00:42 +0000Ross MorroneI literally just made this word up, I think. Adverterrorists is long for advertisers, and I don't like either of them. In this episode, I'm pretty fired up, because I get 100 sales calls and emails a day, so I'm here to talk some shit about them. If...922cleanfullRoss MorroneI literally just made this word up, I think. Adverterrorists is long for advertisers, and I don't like either of them. In this episode, I'm pretty fired up, because I get 100 sales calls and emails a day, so I'm here to talk some shit about them. If you are in a marketing position or own your own business, you know my pain. What you might not know is that this is an opportunity to get prices down and to have a little fun in our marketing day. I'm having fun in this podcast, you should listen along.Nohttps://www.spreaker.com/user/thisismarketing/marketing-app-of-the-month-infogramhttp://www.thisismarketingpodcast.com/?post_type=podcast&p=573Fri, 09 Feb 2018 09:00:46 +0000Ross MorroneAs marketers, we can spend the rest of our lives producing reports for clients and executives, and if you are like me, you hate it. However, I spent some time looking for something to make my life easier when it comes to reporting and I might have...1075cleanfullRoss MorroneAs marketers, we can spend the rest of our lives producing reports for clients and executives, and if you are like me, you hate it. However, I spent some time looking for something to make my life easier when it comes to reporting and I might have found the single best online app for building what I refer to as "sexy" reports: Infogram. In this podcast, I talk a little more about why data visualization is important, but also why Infogram is a worth your time and your money. Disclaimer: They aren't paying me to say shit about their app.Nohttps://www.spreaker.com/user/thisismarketing/chatbots-for-your-businesshttp://www.thisismarketingpodcast.com/?post_type=podcast&p=571Tue, 06 Feb 2018 21:22:03 +0000Ross MorroneWhat is a Chatbot? How can a Chatbot help my business? All great questions, and all topics that I cover in this week's episode. Chatbots are nothing new, but like with any technology they are becoming increasing important for our content strategy and...1427cleanfullRoss MorroneWhat is a Chatbot? How can a Chatbot help my business? All great questions, and all topics that I cover in this week's episode. Chatbots are nothing new, but like with any technology they are becoming increasing important for our content strategy and communication strategy. With an increase in social media communications, our customer service team might not be big enough to handle all the communication that we have every day with our customers. Chatbots can help fill in some of those frequently asked questions, and provide a real 24/7/365 support line. I think they offer a lot more than that, including data that can help us produce other valuable content for our customers.Nohttps://www.spreaker.com/user/thisismarketing/impact-of-the-changes-to-the-youtube-parhttp://www.thisismarketingpodcast.com/?post_type=podcast&p=558Wed, 24 Jan 2018 21:45:07 +0000Ross MorroneYoutube released a press release earlier this month talking about their changes to the YouTube Partnership Program. For those channels that do not have 1,000 subscribers and more than 4,000 hours of view time, you will no longer be able to monetize...1309cleanfullRoss MorroneYoutube released a press release earlier this month talking about their changes to the YouTube Partnership Program. For those channels that do not have 1,000 subscribers and more than 4,000 hours of view time, you will no longer be able to monetize your videos. What does this mean to you as a business? In this podcast, I discuss these changes, and what opportunity I actually think it will present to YouTube content contributes and those businesses on the brink of starting video as part of their marketing strategy.Nohttps://www.spreaker.com/user/thisismarketing/augmented-reality-marketinghttp://www.thisismarketingpodcast.com/?post_type=podcast&p=549Thu, 11 Jan 2018 20:17:06 +0000Ross MorroneThere is always going to be new technologies out there, augmented reality is one of those ones that I think has some real potential for marketing and branding. In this first episode of 2018, I talk about where and how AR can benefit your business, and...881cleanfullRoss MorroneThere is always going to be new technologies out there, augmented reality is one of those ones that I think has some real potential for marketing and branding. In this first episode of 2018, I talk about where and how AR can benefit your business, and discuss one of my favorite examples used on the 19 Crimes Wine App. The app makes each prisoner on a bottle of 19 crimes come to life, and tell their story. It's a brilliant marketing move, and a great topic of conversation around a glass of wine.Nohttps://www.spreaker.com/user/thisismarketing/2017-year-in-marketing-reviewhttp://www.thisismarketingpodcast.com/?post_type=podcast&p=542Wed, 27 Dec 2017 18:24:58 +0000Ross MorroneGoodbye 2017, hello 2018. In this episode, I talk about some of the trends I saw that I really enjoyed in marketing, and some of those learning moments I think we can all benefit for. All of those moment lead to what I think 2018 is going to bring us...1415cleanfullRoss MorroneGoodbye 2017, hello 2018. In this episode, I talk about some of the trends I saw that I really enjoyed in marketing, and some of those learning moments I think we can all benefit for. All of those moment lead to what I think 2018 is going to bring us as marketers and really lay the groundwork for a productive year.Nohttps://www.spreaker.com/user/thisismarketing/what-ive-learned-on-my-way-to-30-000-podhttp://www.thisismarketingpodcast.com/?post_type=podcast&p=533Thu, 07 Dec 2017 18:53:38 +0000Ross Morrone30,000 podcasts listens might now seem like a big number, but from a YoY comparison, it's a 387% increase in listens – I'll take that stat any day. In 30,000 listens, I've been learning nonstop about podcasting, content and my audience, and in this...948cleanfullRoss Morrone30,000 podcasts listens might now seem like a big number, but from a YoY comparison, it's a 387% increase in listens – I'll take that stat any day. In 30,000 listens, I've been learning nonstop about podcasting, content and my audience, and in this episode, I share some of those learning moments. What they were, and why I think they are important to think about as you setup and build not only an audience, but a platform for your own voice.Nohttps://www.spreaker.com/user/thisismarketing/black-friday-marketinghttp://www.thisismarketingpodcast.com/?post_type=podcast&p=522Fri, 17 Nov 2017 19:56:49 +0000Ross MorroneIt's the holidays, and for some of you, it's the most busiest time of the year! Black Friday is right around the corner and your marketing should already be firing on all cylinders. However, it's not just your black Friday marketing we have to worry...1333cleanfullRoss MorroneIt's the holidays, and for some of you, it's the most busiest time of the year! Black Friday is right around the corner and your marketing should already be firing on all cylinders. However, it's not just your black Friday marketing we have to worry about, there is now Small Business Saturday marketing and Cyber Monday marketing that are just as important as the Black Friday marketing that you have out there. In this episode, I talk about why this time is the time to build your audiences, engage your social channels and build your strategy that impact your sales for the rest of the year.Nohttps://www.spreaker.com/user/thisismarketing/how-to-build-a-social-media-pr-teamhttp://www.thisismarketingpodcast.com/?post_type=podcast&p=520Tue, 14 Nov 2017 18:36:32 +0000Ross MorroneSocial media is a great way to expose your brand to the masses, however, not all businesses know how to create a team that will post effective content to social channels. In this podcast, I talk about what that team should look like, how you can...1233cleanfullRoss MorroneSocial media is a great way to expose your brand to the masses, however, not all businesses know how to create a team that will post effective content to social channels. In this podcast, I talk about what that team should look like, how you can recruit users and what they should be focusing on while building your content strategy. Start small, and back your way into a social media PR team. Utilize local colleges and high school students – they are the experts when it comes to these platforms.Nohttps://www.spreaker.com/user/thisismarketing/what-facebook-publisher-changes-could-mehttp://www.thisismarketingpodcast.com/?post_type=podcast&p=510Mon, 23 Oct 2017 20:44:38 +0000Ross MorroneFacebook has announced that it is testing some changes in the news feed and how publishers content will show up in that feed. In this podcast, I discuss the Facebook publisher changes, and how that could potentially impact your social media strategy....730cleanfullRoss MorroneFacebook has announced that it is testing some changes in the news feed and how publishers content will show up in that feed. In this podcast, I discuss the Facebook publisher changes, and how that could potentially impact your social media strategy. I also discuss why you shouldn't be afraid of changes on social media and some insight as to how you can plan to be adaptive to such changes in your overall social strategy.Nohttps://www.spreaker.com/user/thisismarketing/six-words-that-changed-everythingTuesday – 2:15-3 pm
Web/Mobile Design & Strategy Track:  A Behind-the-Scenes Look at a Real-World Redesign
Ross Morrone, Director of Marketing – Youngstown State University
Jennie Salamoun, User Experience Architect – NewCity
America South Ballroom, 4th Floor ]]>http://www.rossmorrone.com/?p=460Sat, 22 Jul 2017 17:40:36 +0000Ross MorroneWhen it came to setting the wheels in motion to redesign our website it only took six words. Those six words didn't just impact the next two years of my professional career, they changed everything about our marketing and brand strategy at Youngstown...Tuesday – 2:15-3 pm
Web/Mobile Design & Strategy Track:  A Behind-the-Scenes Look at a Real-World Redesign
Ross Morrone, Director of Marketing – Youngstown State University
Jennie Salamoun, User Experience Architect – NewCity
America South Ballroom, 4th Floor ]]>117cleanfullRoss MorroneWhen it came to setting the wheels in motion to redesign our website it only took six words. Those six words didn't just impact the next two years of my professional career, they changed everything about our marketing and brand strategy at Youngstown State University. At the eduWeb conference in Boston this year, I'll talk about those six words. I'll talk about how to successfully redesign a website from scratch, and use what you learn during that process to change your brand, and think rethink everything you thought you knew about your audiences. Six simple words. Tuesday – 2:15-3 pm Web/Mobile Design & Strategy Track:  A Behind-the-Scenes Look at a Real-World Redesign Ross Morrone, Director of Marketing – Youngstown State University Jennie Salamoun, User Experience Architect – NewCity America South Ballroom, 4th Floor No