https://lorenweisman.com/wait-what-really-ok/https://lorenweisman.com/wait-what-really-ok/
Speaking, services and contact: https://lorenweisman.com
Email: speaking@lorenweisman.com]]>enMarketing© 2011 to 2026 Loren Weismanhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/542ca5b064b36b3e9a624c0d8ba39502.jpghttps://lorenweisman.com/wait-what-really-ok/Tue, 25 Aug 2026 17:41:25 +0000Loren WeismanLoren Weismanspeaking@lorenweisman.comThe FSG Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.https://lorenweisman.com/wait-what-really-ok/
Speaking, services and contact: https://lorenweisman.com
Email: speaking@lorenweisman.com]]>falseec0a0df2-1922-5402-abca-25aad4fb821aepisodichttps://lorenweisman.com/2025/08/09/fake-authors-using-ai/https://lorenweisman.com/2025/08/09/fake-authors-using-ai/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/67307963Sat, 09 Aug 2025 07:55:07 +0000Loren WeismanTwo minute prompts do not make anyone an author. In this episode I share where I stand on the ads promising a finished book in minutes, why I believe the term author is losing its meaning, and how I separate using AI as a tool from using it to fake...https://lorenweisman.com/2025/08/09/fake-authors-using-ai/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1674ai-authors,ai-book-publishing,ai-problems,ai-publishing,ai-writing-tools,authors,book-marketing-ai,brand-communication-strategy,brand-strategy,business-ethics,ethical-ai-authorship,fake-authors-using-ai,false-authorship-trend,honest-marketing,integrity,loren-weisman,self-publishing-with-ai,transparent-business,wait-what-really-ok,writing-a-bookfalse114fullhttps://lorenweisman.com/brand-strategy-blueprint/https://lorenweisman.com/brand-strategy-blueprint/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/66334467Thu, 05 Jun 2025 11:00:07 +0000Loren WeismanI do not believe everybody has a book in them. If you do, and it is your story, this episode is what I would put in place before the writing is done, from my own three books: one self published, one hybrid and one with a major publisher. I open with...https://lorenweisman.com/brand-strategy-blueprint/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>2181author-branding,author-branding-tips,author-optics,book-blueprint,book-branding-plans,book-launch-strategy,book-marketing-for-pros,book-publishing,book-writing-foundation,brand-communications,branding-for-authors,brand-strategy,brand-strategy-blueprint,building-authority-as-author,business-book-promotion,honorable-business-practices,loren-weisman,self-publishing,transparency-in-publishing,wait-what-really-okfalse113fullhttps://lorenweisman.com/2025/05/20/honest-ai-podcast-transcription/https://lorenweisman.com/2025/05/20/honest-ai-podcast-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/66156525Tue, 20 May 2025 10:15:07 +0000Loren WeismanI am not anti AI and I am not selling it either. Recorded outside on a windy May afternoon, this one is my middle ground: where I believe AI can be something strong, where I see it already being abused, and what I think has to be in place for the...https://lorenweisman.com/2025/05/20/honest-ai-podcast-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>2717advanced-multimodal-ai,agentic-ai-and-autonomous,ai-applications,ai-ethics,ai-podcast,algorithmic-learning,artificial-intelligence,blockchain-ai,brand-communications,digital-transformation,future-of-ethical-ai,honest-ai,human-ai-collaborations,loren-weisman,machine-learning,quantum-ai,reasoning-and-frontier-models,specialized-ai,truthful-ai,wait-what-really-okfalse112fullhttps://lorenweisman.com/2025/05/13/how-my-daughter-changed-my-approach/https://lorenweisman.com/2025/05/13/how-my-daughter-changed-my-approach/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/66061747Tue, 13 May 2025 10:00:09 +0000Loren WeismanNothing has had the impact on me that my daughter has, and this episode is where my foundation comes from, for anyone thinking about working with me. I share the parts of my early career I am not proud of: ghost drumming on albums I already knew were...https://lorenweisman.com/2025/05/13/how-my-daughter-changed-my-approach/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1869authentic-leadership,brand-authenticity,brand-communications,branding-podcast,brand-strategy,business-integrity,daddy-daughter-podcast,daughter-podcast,ethical-business,ethical-marketing,father-and-daughter,fatherhood-and-business,fathers-reflection,health-challenges,loren-weisman,messaging-,personal-transformation,social-responsibility,transparency-in-business,wait-what-really-okfalse111fullhttps://lorenweisman.com/2025/01/01/fake-amazon-reviews-transcription/https://lorenweisman.com/2025/01/01/fake-amazon-reviews-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/64174451Mon, 03 Feb 2025 20:32:31 +0000Loren WeismanClick the reviewer. That is where I start when a product has a wall of five stars, and this episode is the rest of what I look at before I believe a review, whether it is glowing or vicious. I share the patterns I see in bought and botted reviews:...https://lorenweisman.com/2025/01/01/fake-amazon-reviews-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>768brand-communications,brand-integrity,brand-safety,business-ethics,buyer-protection,consumer-insights,consumer-trust,digital-trust,exposing-fake-amazon-reviews,fraud-detection-tools,local-businesses-orlando,local-commerce,loren-weisman,marketplace-integrity,market-positioning,online-reputation,online-shopping-advice,review-authenticity,spotting-fake-reviews,wait-what-really-okfalse105fullhttps://lorenweisman.com/2025/01/10/first-discovery-steps/https://lorenweisman.com/2025/01/10/first-discovery-steps/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/63632751Fri, 10 Jan 2025 01:45:23 +0000Loren WeismanYour voice, not a voice. This short one is how I start with a client, and a list of what I would ask of anyone doing your messaging, optics, strategy or marketing if it is not me. Too many people rebuilding a brand get dropped into a template that...https://lorenweisman.com/2025/01/10/first-discovery-steps/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>605building-client-trust,client-engagement,client-needs-assessment,client-onboarding,client-onboarding-checklist,client-trust,discovery-calls,discovery-process,discovery-steps-explained,effective-onboarding-strategy,first-discovery-steps-i-take,loren-weisman,onboarding-strategies,orlando-business-consulting,small-business-onboarding-tips,the-secret-sauce-of-sorts,transparent-client-communicati,transparent-communication,wait-what-really-okfalse104fullhttps://lorenweisman.com/2025/01/01/vetting-transcription/https://lorenweisman.com/2025/01/01/vetting-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/62626996Tue, 05 Nov 2024 20:48:01 +0000Loren WeismanDid you get screwed over, or did you allow it? Recorded on election day 2024 in one take, this is where I stand on the lack of vetting I see everywhere, and what I do instead. I share the CBD companies whose "third party" labs turned out to be owned...https://lorenweisman.com/2025/01/01/vetting-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>788brand-amplification,brand-credibility,brand-validation,communications-science,content-credibility,credibility-channels,credibility-expert,credibility-tactics,expert-amplification,expert-credibility,expert-insights,expert-outreach,expert-positioning,expert-validation,loren-weisman,reputation-insights,reputation-management,source-verification,vetting,wait-what-really-okfalse103fullhttps://lorenweisman.com/2025/01/01/popularity-and-hype-transcription/https://lorenweisman.com/2025/01/01/popularity-and-hype-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/58614014Thu, 08 Feb 2024 19:28:47 +0000Loren Weisman"Google it" is not proof. When someone tells you to Google something, they may own the first page, and the number one result is a popularity ranking, not an objective fact. This episode is what I do instead. I share the CBD years, when "Google it,...https://lorenweisman.com/2025/01/01/popularity-and-hype-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1026brand-credibility,branding-expert-insights,branding-insights,brand-integrity,content-credibility,credible-brands,credible-content,credible-marketing,credible-marketing-info,digital-integrity,digital-trust,google-search-authority,growth-marketing,loren-weisman,market-credibility,marketing-authority,marketing-credibility,marketing-transparency,personal-brand,wait-what-really-okfalse101fullhttps://lorenweisman.com/2025/01/01/artificial-intelligence-statement-transcription/https://lorenweisman.com/ai-statement-of-use/ Written transcription, chapters and links: https://lorenweisman.com/2025/01/01/artificial-intelligence-statement-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/52674513Wed, 08 Feb 2023 20:18:02 +0000Loren WeismanThis is what I use AI for and what I do not, said out loud in February 2023, before most people were asking. It was recorded as a statement for the company I was part of at the time, and the position is still mine. The short version: I have not, do...https://lorenweisman.com/ai-statement-of-use/ Written transcription, chapters and links: https://lorenweisman.com/2025/01/01/artificial-intelligence-statement-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>599ai-marketing,ai-marketing-tools,ai-tools,ai-vetting,brand-communications-and-optic,brand-strategy-ai,data-driven-ai,faith-based-tech,faith-driven-ai,faith-driven-technology,generative-ai-vetting,growth-hacking,growth-hacking-ai,loren-weisman,marketing-automation,responsible-ai-for-business,tech-transparency,transparency-in-ai,transparency-in-ai-use,wait-what-really-okfalse97fullhttps://lorenweisman.com/2025/01/01/messaging-and-optics-strategist/https://lorenweisman.com/2025/01/01/messaging-and-optics-strategist/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/52335733Mon, 02 Jan 2023 20:18:25 +0000Loren WeismanMessaging before marketing. This episode is how I define what I do, as a brand communications and optics strategist, and it is not the only definition, but it is mine. I share why I believe the messaging foundation has to come first: the wording of...https://lorenweisman.com/2025/01/01/messaging-and-optics-strategist/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1177brand-communications,branding-insights,brand-insight,consulting-insights,effective-messaging,engagement-tactics,insightful-branding,insightful-messaging,loren-weisman,market-engagement,market-messaging,message-clarity,message-strategy,messaging-solutions,messaging-tactics,optics-consultant,optics-consulting,optics-insights,strategic-messaging,wait-what-really-okfalse96fullhttps://lorenweisman.com/2025/01/01/are-most-motivational-transcription/https://lorenweisman.com/2025/01/01/are-most-motivational-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/52133871Thu, 08 Dec 2022 21:38:18 +0000Loren WeismanMy answer is yes, most of them. Not all. There are people with the experience, the education and the ability to help a business. I believe the majority selling coaching right now are not those people, and this episode is how I tell the difference. If...https://lorenweisman.com/2025/01/01/are-most-motivational-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1246authentic-influence,brand-communications,business-coach,business-coaching,business-consultant,business-identity,expert-positioning,false-promises,loren-weisman,messaging-and-optics,motivational,motivational-coach,niche-authority,niche-coaching,online-reputation,optics-strategist,personal-brand,strategist,wait-what-really-ok,weismanfalse95fullhttps://lorenweisman.com/2025/01/01/amazon-best-selling-transcription/https://lorenweisman.com/2025/01/01/amazon-best-selling-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/51083707Tue, 30 Aug 2022 20:30:24 +0000Loren WeismanBest robot downloader for a few minutes. That is what I believe most "Amazon bestseller" claims come down to, and this episode is how the badge gets made and what I would do instead. There are around 16,000 categories on Amazon. Some publishers and...https://lorenweisman.com/2025/01/01/amazon-best-selling-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1161amazon-best-seller,amazon-best-selling-book-claim,amazon-books,audio-book,authenticity-in-branding,authentic-marketing,author-transparency,best-seller-rankings,best-selling-book,book-promotion,book-publicity,ethical-marketing,fake-amazon-rankings,fake-authors,honest-authors,loren-weisman,promote-books-honesty,transparency-in-marketing,truthful-advertising,wait-what-really-okfalse9fullhttps://lorenweisman.com/2025/01/01/more-players-transcription/https://lorenweisman.com/2025/01/01/more-players-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/50191746Mon, 13 Jun 2022 22:32:01 +0000Loren WeismanBefore they played on the field, before they learned, many are now claiming they can coach it all. This episode is the good, the bad and the ugly of business, life, growth and success coaching as I see it in 2022, and it ends with a message to the...https://lorenweisman.com/2025/01/01/more-players-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1620authentically-sound-people,authenticity-and-authority,brand-communications-strategy,business-coach,business-coaches,certified-coaches,coach,coaches,coaches-on-the-sideline,coaching,coaching-certifications,coaching-programs,enzolor777,life-coach,loren-weisman,messaging-optics-strategist,more-coaches-on-the-sidelines,motivational-coach,players-on-the-field,wait-what-really-okfalse9fullhttps://lorenweisman.com/2025/01/01/sharing-opinions-instead/https://lorenweisman.com/2025/01/01/sharing-opinions-instead/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/47333471Fri, 05 Nov 2021 16:26:32 +0000Loren Weisman"I think, and here is why" opens a conversation. "You are doing it wrong" closes one. This episode is my case for sharing opinions instead of forcing them into facts, for engagement, for how people receive you, and for the algorithms and compliance...https://lorenweisman.com/2025/01/01/sharing-opinions-instead/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1555brand-communications,brand-transparency,business-authenticity,content-creation,content-curation,digital-marketing,digital-outreach,fact-and-opinion,facts-may-help,loren-weisman,marketing-transparency,messaging-and-optics,messaging-podcast,opinions-over-facts,personal-branding,sharing-opinions,sharing-opinions-instead,social-engagement,transparency-branding,wait-what-really-okfalse9fullhttps://lorenweisman.com/2025/01/01/amplified-authentic-opinions/https://lorenweisman.com/2025/01/01/amplified-authentic-opinions/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/42890569Mon, 11 Jan 2021 23:32:51 +0000Loren WeismanOpinions can be bought, and we have lost the sense of that when we listen. Recorded in January 2021, this is my case for what I call amplified authentic opinions: data built from people asked once and respected for their answer, instead of popularity...https://lorenweisman.com/2025/01/01/amplified-authentic-opinions/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1491aggregator-of-authentic,amplified-authentic-opinions,authenticity-and-authority,authenticity-in-business,authentic-messaging,authentic-messaging-strategies,authentic-opinion,authentic-opinions-amplified,authentic-perspective,intelligence-to-consider,loren-weisman,marketing-with-integrity,messaging-and-optics,messaging-strategist,organized-aggregator,real-consumer-feedback,social-media-is-not-toxic,social-media-strategy,wait-what-really-ok,wait-what-really-ok-podcastfalse8fullhttps://lorenweisman.com/2025/01/01/shop-local-shaming-transcription/https://lorenweisman.com/2025/01/01/shop-local-shaming-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/42189556Thu, 26 Nov 2020 23:05:33 +0000Loren Weisman"If you don't shop here, you don't care about your community." I saw that on a sign in Orlando in late 2020, and I will never shop there. Recorded on headphones after a microphone failure, this episode is why I believe shaming is a messaging misstep...https://lorenweisman.com/2025/01/01/shop-local-shaming-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1307brand-communications,business-messaging-missteps,fear-messaging,invite-by-explaining-about,local-business,local-business-owners,locally-owned-business,locally-owned-businesses,local-marketing,loren-weisman,marketing-podcast,shop-local,shop-local-advertising,shop-local-branding,shop-local-marketing,shop-local-promotion,shop-local-shaming,shopping-local,small-business-marketing,wait-what-really-okfalse8fullhttps://lorenweisman.com/2025/01/01/brand-messaging-mission-statement/https://lorenweisman.com/2025/01/01/brand-messaging-mission-statement/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/41913980Wed, 11 Nov 2020 02:13:58 +0000Loren WeismanThe things we say and do not think about the future of messaging in business. That is the title I would give my brand messaging mission statement, a flip on Jerry Maguire, and this episode is the whole thing: where I come from, what I believe, how I...https://lorenweisman.com/2025/01/01/brand-messaging-mission-statement/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1830brand-communications,brand-messaging-mission,brand-messaging-podcast,brand-messaging-vision,business-podcast,future-of-our-business,loren-weisman,message-methodology,messaging-methods,messaging-mission-statement,messaging-podcast,methodically-messaging,mission-statement-and-message,misssion-statement,optics-mission-statement,optics-podcast,strategist-mandate,things-we-say-and-do-not-think,things-we-think-and-do-not-say,wait-what-really-okfalse8fullhttps://lorenweisman.com/2025/01/01/strategic-patience-podcast/https://lorenweisman.com/2025/01/01/strategic-patience-podcast/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/41744920Sun, 01 Nov 2020 16:54:05 +0000Loren WeismanYou get one first launch. After that, investors and press read every push as a second one and wonder what went wrong. Recorded two days before the November 2020 election, this episode is what I look at between the brand discovery and the launch date:...https://lorenweisman.com/2025/01/01/strategic-patience-podcast/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1424authentic-branding,brand-discovery,brand-messaging-strategist,business-podcast,business-strategy,competitive-and-comparative,core-discovery-elements,core-time-frames,failure-to-launch,integrity-intelligence-perform,loren-weisman,marketing-insights,messaging-methods,performance-and-delivery,ready-for-launch,stewarding-strategic-solutions,strategic-launch,strategic-patience,strategic-patience-podcast,wait-what-really-okfalse8fullhttps://lorenweisman.com/2025/01/01/do-not-vote-transcription/https://lorenweisman.com/2025/01/01/do-not-vote-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/41463994Wed, 14 Oct 2020 22:14:38 +0000Loren WeismanNot clickbait. Recorded about twenty days before the 2020 election, this short episode is about the messaging around voting, not about any candidate or party, and the view is mine: voting is a right, not a responsibility, and the shaming built around...https://lorenweisman.com/2025/01/01/do-not-vote-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>953brand-communications,communications-and-optics,do-not-vote,do-not-vote-podcast,do-not-want-to-vote,dont-vote,electoral-vote,get-out-the-vote,loren-weisman,negative-messaging,register-to-vote,rock-the-vote,voted-podcast,voter-podcast,voter-registration,voters,voting-is-a-right,voting-is-not-a-requirement,voting-locations,wait-what-really-okfalse8fullhttps://lorenweisman.com/2025/01/01/mary-poppins-messaging/https://lorenweisman.com/2025/01/01/mary-poppins-messaging/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/41412793Sun, 11 Oct 2020 21:54:15 +0000Loren WeismanPractically perfect in every way. Not perfect. After watching Mary Poppins with my daughter for the first time since I was a kid, that line became this episode: perfect messaging is impossible, it is a good thing that it is impossible, and the people...https://lorenweisman.com/2025/01/01/mary-poppins-messaging/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1423adjusting-the-narrative,authentic-messaging,brand-communications,brand-messaging-strategist,communications-and-optics,humble-and-professional,humble-perceptions,intended-messaging,intention-and-perception,intention-vs-perception,loren-weisman,marketing-podcast,mary-poppins,mary-poppins-messaging,messaging-podcast,optics-strategist,perception-elements,perfect-perceptions,practically-perfect,wait-what-really-okfalse8fullhttps://lorenweisman.com/2025/01/01/authentic-messaging-introductions/https://lorenweisman.com/2025/01/01/authentic-messaging-introductions/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/41292041Sun, 04 Oct 2020 15:06:07 +0000Loren Weisman"Let's set up a one on one so I can see who to refer you to." Why? Over two weeks in the fall of 2020 I sat in the back of a run of networking groups, in person and on Zoom, to hear how people introduce themselves as things reopened. This episode is...https://lorenweisman.com/2025/01/01/authentic-messaging-introductions/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1759authentic-messaging,authentic-messaging-intro,authority-and-honor,brand-communications-tips,brand-messaging,brand-messaging-podcast,business-networking,business-networking-groups,connections-with-integrity,creating-connections,effective-introductions,impression-perceptions,introductions-in-networking,loren-weisman,messaging-strategist,networking-honestly,networking-strategies,online-networking,small-business-growth,wait-what-really-okfalse7fullhttps://lorenweisman.com/2025/01/01/podcast-guest-solicitation/https://lorenweisman.com/2025/01/01/podcast-guest-solicitation/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/41104021Thu, 24 Sep 2020 17:15:58 +0000Loren WeismanA podcast about podcasts. With around a million shows out there as of September 2020, this episode is both sides of the booking email: what I delete as a host, what I would send as a guest, and why I do not pay to be on anyone's show. As a host, the...https://lorenweisman.com/2025/01/01/podcast-guest-solicitation/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1773amplifying-authentic-experts,amplify-presence,audience-engagement,authentic-authority,authority-building,brand-authority,brand-communications,brand-communications-and-optic,brand-communications-strategis,brand-visibility,expert-visibility,how-to-promote-a-podcast,loren-weisman,niche-communication,podcast,podcast-guest-soliciting,podcast-host-booking-tactics,trusted-messaging,visibility-strategies,wait-what-really-okfalse7fullhttps://lorenweisman.com/2025/01/01/coaching-with-accountability/https://lorenweisman.com/2025/01/01/coaching-with-accountability/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/41065521Tue, 22 Sep 2020 16:36:48 +0000Loren WeismanSome coaching courses teach how to blame the client for what did not work, so the coach carries no liability. I believe that is immoral, and this episode is the paperwork and the questions I would put in front of any coach, consultant or strategist...https://lorenweisman.com/2025/01/01/coaching-with-accountability/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1299accountability,brand-communications,brand-messaging-consultant,brand-messaging-strategist,business-coaches,business-coaching,coach,coaching,coaching-industry,coaching-systems,coaching-with-accountability,ethical-coaching,fake-coaches,finding-honorable-coaches,honorable-coaches,loren-weisman,online-coaching,optics-strategist,professional-coaching,wait-what-really-okfalse7fullhttps://lorenweisman.com/2025/02/15/messaging-before-marketing/https://lorenweisman.com/2025/02/15/messaging-before-marketing/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/40823485Thu, 10 Sep 2020 17:51:22 +0000Loren WeismanIt may be time to put the brakes on your marketing. Not forever. Long enough to check whether the messaging under it exists. This episode is the problem I see in a high percentage of marketing engagements, and the checklist I would run before spending...https://lorenweisman.com/2025/02/15/messaging-before-marketing/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1573authentic-marketing,authentic-messaging,before-marketing,brand-communications-strategy,brand-messaging-podcast,brand-messaging-strategist,brand-messaging-strategy,create-a-sound,create-a-sound-foundation,loren-weisman,messaging-before-marketing,messaging-perspective,messaging-podcast,methodology-perspective,online-marketing,public-relations-vetting,strategic-solutions-podcast,transparent-messaging,wait-what-really-ok,wait-what-really-ok-podcastfalse7fullhttps://lorenweisman.com/2025/02/14/reviewing-authentically/https://lorenweisman.com/2025/02/14/reviewing-authentically/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/40734493Sun, 06 Sep 2020 19:35:05 +0000Loren WeismanStop asking for reviews and start writing them. This episode is a different use for TripAdvisor, Google and Yelp: not to beg for five stars, but to build your own authority by reviewing other people's croissants, hotels, contractors and podcasts,...https://lorenweisman.com/2025/02/14/reviewing-authentically/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1530authentically,authentically-reviewing,being-reviewed,demanding-popularity,five-star-review,food-reviews,google-business-reviews,google-reviews,honorable-reviews,how-not-to-review,how-to-review-podcast,loren-weisman,movie-reviews,reviewed-podcast,reviewing,reviewing-authentically,reviewing-authentically-over,reviewing-best-practices,stewarding-strategic-solutions,wait-what-really-okfalse7fullhttps://lorenweisman.com/2025/01/01/success-books-explored/https://lorenweisman.com/2025/01/01/success-books-explored/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/40620023Mon, 31 Aug 2020 19:33:34 +0000Loren Weisman"I've read 300 books on success." That was the lead from a speaker at a conference I was on, and he was not successful, so none of them worked. This episode is how I read a success book, from someone who wrote one with the word success in the title...https://lorenweisman.com/2025/01/01/success-books-explored/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1397authentic-success-stories,authoritative-communication,credible-success-authors,ecommerce-brand-strategy,entrepreneur-book-reviews,entrepreneur-branding-tips,faith-based-business-guide,loren-weisman,marketing-agency-insights,musician-marketing-insight,new-parent-brand-building,orlando-small-business-help,self-help-book-scams,small-business-podcast-tips,small-business-success-books,startup-marketing-advice,st-george-utah-startups,thought-leader-branding,transparent-branding-tips,wait-what-really-okfalse7fullhttps://lorenweisman.com/2025/01/01/ghost-drummer-transcription/https://lorenweisman.com/2025/01/01/ghost-drummer-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>https://api.spreaker.com/episode/33725621Fri, 26 Jun 2020 19:49:45 +0000Loren WeismanI cannot take credit for close to eighty percent of the recordings I played on. That was the deal. This episode is what ghost drumming was, how it worked, why I signed away my name starting in 1993, and what it taught me about messaging, credit and...https://lorenweisman.com/2025/01/01/ghost-drummer-transcription/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
© 2011 to 2026 Loren Weisman. All rights reserved.]]>1436artist-marketing-strategies,artist-optics-management,behind-the-scenes,brand-communications,brand-transparency-practices,ghost-drummer,ghost-drumming,ghostwriting-for-musicians,loren-weisman,loren-weisman-ghost-drummer,loren-weisman-podcast,music-business-advice,music-business-branding,music-business-ghost-drumming,music-business-podcast,musician-and-artist-branding,music-industry-tips,orlando-florida-businesses,personal-branding,wait-what-really-okfalse6full