https://www.spreaker.com/show/content-matters-content-marketingenBusinessCopyright Barry Feldmanhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/1d988861210a9535715a385886521bc9.jpghttps://www.spreaker.com/show/content-matters-content-marketingSun, 08 Sep 2019 22:35:41 +0000Barry FeldmanBarry Feldmanbarry@feldmancreative.comA talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.cleanepisodicBarry Feldmanbarry@feldmancreative.comA talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.Nohttps://www.spreaker.com/user/barryjfeldman/content-jam-episode-38-voicehttps://api.spreaker.com/episode/19041042Sun, 08 Sep 2019 22:33:07 +0000Barry FeldmanBarry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.2377marketing,writing,contentcleanfullBarry FeldmanBarry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.Nohttps://www.spreaker.com/user/barryjfeldman/content-matters-37-mediocre-contenthttps://api.spreaker.com/episode/18152273Sun, 02 Jun 2019 20:24:53 +0000Barry FeldmanFun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it's okay for "okay" to do the trick sometimes?1382marketing,content,contentmarketingcleanfullBarry FeldmanFun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it's okay for "okay" to do the trick sometimes?Nohttps://www.spreaker.com/user/barryjfeldman/episode36-blogger-survey-resultshttps://api.spreaker.com/episode/15928753Wed, 10 Oct 2018 16:46:52 +0000Barry FeldmanAndy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.1974marketing,blogging,contentcleanfullBarry FeldmanAndy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.Nohttps://www.spreaker.com/user/barryjfeldman/episode35-seo-mistakeshttps://api.spreaker.com/episode/15726912Sat, 15 Sep 2018 22:07:13 +0000Barry FeldmanAndy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.2324cleanfullBarry FeldmanAndy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.Nohttps://www.spreaker.com/user/barryjfeldman/episode34-welcome-emailshttps://api.spreaker.com/episode/15476381Sun, 12 Aug 2018 17:45:55 +0000Barry FeldmanIn this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.1730marketing,emailcleanfullBarry FeldmanIn this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.Nohttps://www.spreaker.com/user/barryjfeldman/episode33-linkedin
inkedIn (and general social media) etiquette.
Who do you connect with on LinkedIn?]]>https://api.spreaker.com/episode/14322164Sun, 18 Mar 2018 20:08:52 +0000Barry FeldmanBarry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. inkedIn (and general social media) etiquette. Who do you connect with on LinkedIn?
inkedIn (and general social media) etiquette.
Who do you connect with on LinkedIn?]]>1981linkedincleanfullBarry FeldmanBarry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. inkedIn (and general social media) etiquette. Who do you connect with on LinkedIn?Nohttps://www.spreaker.com/user/barryjfeldman/episode32-storytellinghttps://api.spreaker.com/episode/14079522Sun, 18 Feb 2018 03:11:03 +0000Barry FeldmanIs it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.1792cleanfullBarry FeldmanIs it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.Nohttps://www.spreaker.com/user/barryjfeldman/episode31-contentpromotionhttps://api.spreaker.com/episode/13849832Sat, 20 Jan 2018 17:35:26 +0000Barry FeldmanAndy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.2171marketing,promotion,contentcleanfullBarry FeldmanAndy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.Nohttps://www.spreaker.com/user/barryjfeldman/the-road-to-recognition-with-personal-brhttps://api.spreaker.com/episode/13114442Tue, 24 Oct 2017 15:48:03 +0000Barry FeldmanIn this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.1593marketing,content,personal-brandingcleanfullBarry FeldmanIn this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.Nohttps://www.spreaker.com/user/barryjfeldman/simple-ways-to-get-started-with-content-https://api.spreaker.com/episode/12939086Mon, 02 Oct 2017 16:43:46 +0000Barry FeldmanSome companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.1804marketing,content,kpis,metricscleanfullBarry FeldmanSome companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.Nohttps://www.spreaker.com/user/barryjfeldman/how-to-lose-friends-and-not-influence-pehttps://api.spreaker.com/episode/12366783Sun, 16 Jul 2017 21:07:09 +0000Barry FeldmanIn this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless outreach tactics to influential bloggers.1469contentmarketing,guestblogging,influencermarketingcleanfullBarry FeldmanIn this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless outreach tactics to influential bloggers.Nohttps://www.spreaker.com/user/barryjfeldman/examining-effective-processes-for-creatihttps://api.spreaker.com/episode/12210347Sun, 25 Jun 2017 17:51:02 +0000Barry FeldmanIn this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.1410marketing,contentcleanfullBarry FeldmanIn this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.Nohttps://www.spreaker.com/user/barryjfeldman/building-your-content-marketing-team-andhttps://api.spreaker.com/episode/11920830Sun, 21 May 2017 20:03:34 +0000Barry FeldmanIn this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team.1446marketing,contentcleanfullBarry FeldmanIn this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team.Nohttps://www.spreaker.com/user/barryjfeldman/get-more-bang-for-your-buck-by-repurposihttps://api.spreaker.com/episode/11590726Sun, 09 Apr 2017 16:11:37 +0000Barry FeldmanAndy and Barry discuss the many benefits of repurposing content, explain many useful strategies for doing so, and discuss some great examples.1491marketing,contentcleanfullBarry FeldmanAndy and Barry discuss the many benefits of repurposing content, explain many useful strategies for doing so, and discuss some great examples.Nohttps://www.spreaker.com/user/barryjfeldman/the-secrets-of-successful-bloggers-24https://api.spreaker.com/episode/11424102Sun, 19 Mar 2017 01:28:46 +0000Barry FeldmanIn this episode, Barry and Andy reveal the findings from Orbit Media's annual research about the tactics used by business bloggers—and which created the strongest results.1310marketing,blog,blogging,contentcleanfullBarry FeldmanIn this episode, Barry and Andy reveal the findings from Orbit Media's annual research about the tactics used by business bloggers—and which created the strongest results.Nohttps://www.spreaker.com/user/barryjfeldman/the-audience-expanding-advantages-of-colhttps://api.spreaker.com/episode/11147627Sun, 26 Feb 2017 01:24:40 +0000Barry FeldmanAndy and Barry discuss the many ways content marketers benefit from collaborating with other content creators and influencers.1280marketing,content,influencermarketingcleanfullBarry FeldmanAndy and Barry discuss the many ways content marketers benefit from collaborating with other content creators and influencers.Nohttps://www.spreaker.com/user/barryjfeldman/how-to-edit-copy-22https://api.spreaker.com/episode/10734130Sat, 11 Feb 2017 20:42:17 +0000Barry FeldmanIn this episode Andy and Barry discuss tips and tactics effective content marketers use to edit their copy.1385copywriting,contentmarketingcleanfullBarry FeldmanIn this episode Andy and Barry discuss tips and tactics effective content marketers use to edit their copy.Nohttps://www.spreaker.com/user/barryjfeldman/website-navigation-matters-21https://api.spreaker.com/episode/10292284Thu, 12 Jan 2017 17:52:19 +0000Barry FeldmanAndy and Barry talk about how to make smart choices for your website's navigation that serve your customers and your marketing goals.1231websites,content-marketingcleanfullBarry FeldmanAndy and Barry talk about how to make smart choices for your website's navigation that serve your customers and your marketing goals.Nohttps://www.spreaker.com/user/barryjfeldman/infographics-tips-for-creating-content-phttps://api.spreaker.com/episode/9860092Sat, 12 Nov 2016 18:32:48 +0000Barry FeldmanIn this episode of Content Matters, Andy and Barry uncover the reasons why successful marketers create infographics as well as strategies for creating them effectively.1530content,infographicscleanfullBarry FeldmanIn this episode of Content Matters, Andy and Barry uncover the reasons why successful marketers create infographics as well as strategies for creating them effectively.Nohttps://www.spreaker.com/user/barryjfeldman/smart-strategies-for-effective-blog-desihttps://api.spreaker.com/episode/9712980Mon, 24 Oct 2016 19:04:19 +0000Barry FeldmanAndy and Barry review the many choices you make to optimize the design of your blog for a great user experience. Special guest: Rebecca Gill.1375blog,ux,websitedesigncleanfullBarry FeldmanAndy and Barry review the many choices you make to optimize the design of your blog for a great user experience. Special guest: Rebecca Gill.Nohttps://www.spreaker.com/user/barryjfeldman/what-to-put-on-your-homepage-18https://api.spreaker.com/episode/9607814Mon, 10 Oct 2016 16:15:17 +0000Barry FeldmanThe process of creating a homepage tends to overwhelm—and even paralyze—website creators and marketers. Andy and Barry guide you through the process of planning and designing your homepage from top to bottom.1409websitedesigncleanfullBarry FeldmanThe process of creating a homepage tends to overwhelm—and even paralyze—website creators and marketers. Andy and Barry guide you through the process of planning and designing your homepage from top to bottom.Nohttps://www.spreaker.com/user/barryjfeldman/finding-topics-for-your-blog-and-contenthttps://api.spreaker.com/episode/9433152Mon, 19 Sep 2016 05:38:21 +0000Barry FeldmanEver struggle to find ideas for your content? In this episode of Content Matters Andy and Barry fill you up with easy ways to identify which topics to cover to build your audience.1434marketing,blogging,contentcleanfullBarry FeldmanEver struggle to find ideas for your content? In this episode of Content Matters Andy and Barry fill you up with easy ways to identify which topics to cover to build your audience.Nohttps://www.spreaker.com/user/barryjfeldman/the-ingredients-of-great-written-contenthttps://api.spreaker.com/episode/9282722Sun, 28 Aug 2016 17:09:53 +0000Barry FeldmanThe recipe for great written content begins with the right ingredients. Andy and Barry blast through 14 ingredients great writers use to consistently deliver inspiring content.1273marketing,writing,content,copywritingcleanfullBarry FeldmanThe recipe for great written content begins with the right ingredients. Andy and Barry blast through 14 ingredients great writers use to consistently deliver inspiring content.Nohttps://www.spreaker.com/user/barryjfeldman/should-you-call-yourself-an-author-15https://api.spreaker.com/episode/9180591Fri, 12 Aug 2016 21:39:04 +0000Barry FeldmanHave you got a book in you? Do you need to publish a book? Are there shortcuts and hacks to the powerful world of "authorship?" Let's talk about this.1400author,writing,publisher,contentmarketingcleanfullBarry FeldmanHave you got a book in you? Do you need to publish a book? Are there shortcuts and hacks to the powerful world of "authorship?" Let's talk about this.Nohttps://www.spreaker.com/user/barryjfeldman/why-content-marketers-must-understand-dohttps://api.spreaker.com/episode/9047824Sun, 24 Jul 2016 03:05:51 +0000Barry FeldmanYou may or may not understand domain authority (DA). If you're concerned with SEO, you need to. This episode will make it all so clear to you.1334seo,search,analyticscleanfullBarry FeldmanYou may or may not understand domain authority (DA). If you're concerned with SEO, you need to. This episode will make it all so clear to you.Nohttps://www.spreaker.com/user/barryjfeldman/how-smart-marketers-deal-with-bounce-rathttps://api.spreaker.com/episode/8905099Sat, 02 Jul 2016 20:07:45 +0000Barry FeldmanMany marketers obsess over bounce rate. Should they? In some cases, it indicates success. Andy and Barry explain when you should and shouldn't be concerned and talk about the pages where bounce matters most.1410seo,analytics,contentmarketingcleanfullBarry FeldmanMany marketers obsess over bounce rate. Should they? In some cases, it indicates success. Andy and Barry explain when you should and shouldn't be concerned and talk about the pages where bounce matters most.Nohttps://www.spreaker.com/user/barryjfeldman/should-content-marketers-subscribe-to-emhttps://api.spreaker.com/episode/8746276Sat, 11 Jun 2016 16:58:00 +0000Barry FeldmanWhere do you begin with email marketing and how do you use the age-old channel to develop relationships with customers and build your business? Andy and Barry offer answers in this episode.1250marketing,content,emailmarketingcleanfullBarry FeldmanWhere do you begin with email marketing and how do you use the age-old channel to develop relationships with customers and build your business? Andy and Barry offer answers in this episode.Nohttps://www.spreaker.com/user/barryjfeldman/the-way-to-do-seo-that-works-11https://api.spreaker.com/episode/8510962Sat, 14 May 2016 20:50:40 +0000Barry FeldmanAndy and Barry run through the tactics it takes to optimize your pages and posts effectively and realize results on search.1188blogging,seo,searchcleanfullBarry FeldmanAndy and Barry run through the tactics it takes to optimize your pages and posts effectively and realize results on search.Nohttps://www.spreaker.com/user/barryjfeldman/is-your-homepage-doing-its-job-10https://api.spreaker.com/episode/8331006Sat, 23 Apr 2016 16:23:43 +0000Barry FeldmanAndy and Barry go through your home page left to right, top to bottom, and desktop to mobile to deliver smart practices to help you create a homepage that accomplishes the objective.1411homepage,web-design,contentmatterscleanfullBarry FeldmanAndy and Barry go through your home page left to right, top to bottom, and desktop to mobile to deliver smart practices to help you create a homepage that accomplishes the objective.Nohttps://www.spreaker.com/user/barryjfeldman/the-key-to-planning-an-effective-contenthttps://api.spreaker.com/episode/8220957Sat, 09 Apr 2016 16:49:20 +0000Barry FeldmanCompanies that struggle to achieve their goals with content marketing usually don't have documented strategies. Andy and Barry discuss how and why to create an all-important mission statement, which gives your marketing the focus needed to be effective.1310marketing,strategy,content,planningcleanfullBarry FeldmanCompanies that struggle to achieve their goals with content marketing usually don't have documented strategies. Andy and Barry discuss how and why to create an all-important mission statement, which gives your marketing the focus needed to be effective.Nohttps://www.spreaker.com/user/barryjfeldman/interviews-8https://api.spreaker.com/episode/8097189Fri, 25 Mar 2016 14:53:12 +0000Barry FeldmanIn this episode, Andy and Barry talk about how interviewing experts helps you generate greater content and build meaningful relationships.1233marketing,contentcleanfullBarry FeldmanIn this episode, Andy and Barry talk about how interviewing experts helps you generate greater content and build meaningful relationships.Nohttps://www.spreaker.com/user/barryjfeldman/how-to-make-marketing-events-matter-morehttps://api.spreaker.com/episode/7947169Mon, 07 Mar 2016 20:32:54 +0000Barry FeldmanIn this episode, Andy and Barry explain strategies they apply before, during and after conferences and marketing events to realize all kinds of benefits and ROI.1296marketing,events,content,contentstrategycleanfullBarry FeldmanIn this episode, Andy and Barry explain strategies they apply before, during and after conferences and marketing events to realize all kinds of benefits and ROI.Nohttps://www.spreaker.com/user/barryjfeldman/the-enormous-benefits-of-guest-blogginghttps://api.spreaker.com/episode/7782387Sat, 13 Feb 2016 21:28:49 +0000Barry FeldmanAndy and Barry share how their experiences with guest blogging helped build their authority and attract readers to their blogs.1373marketing,blogging,contentcleanfullBarry FeldmanAndy and Barry share how their experiences with guest blogging helped build their authority and attract readers to their blogs.Nohttps://www.spreaker.com/user/barryjfeldman/how-to-make-your-analytics-matter-5https://api.spreaker.com/episode/7658346Thu, 28 Jan 2016 02:37:15 +0000Barry Feldman"Find something practical, take an action and measure the results of that action. That’s the difference between good and great marketing." ~ Andy @Crestodina on making your analytics matter1377google,website,content,analytics,metricscleanfullBarry Feldman"Find something practical, take an action and measure the results of that action. That’s the difference between good and great marketing." ~ Andy @Crestodina on making your analytics matterNohttps://www.spreaker.com/user/barryjfeldman/make-your-visual-marketing-matterhttps://api.spreaker.com/episode/7553041Wed, 13 Jan 2016 16:07:26 +0000Barry FeldmanIn this episode of Content Matters, Andy and Barry talk about why visual marketing matters and how to make it a powerful part of your content marketing.1365contentmarketing,socialmediamarketing,visualmarketingcleanfullBarry FeldmanIn this episode of Content Matters, Andy and Barry talk about why visual marketing matters and how to make it a powerful part of your content marketing.Nohttps://www.spreaker.com/user/barryjfeldman/headlines-does-anything-matter-more-2https://api.spreaker.com/episode/7365596Tue, 15 Dec 2015 15:00:50 +0000Barry FeldmanBarry says you'll lose the battle for attention without them. Andy says they're the things we actually click and share. We're talking about great headlines in this edition of Content Matters because they're key to making your content magnetic.1345content,headlines,contentmarketingcleanfullBarry FeldmanBarry says you'll lose the battle for attention without them. Andy says they're the things we actually click and share. We're talking about great headlines in this edition of Content Matters because they're key to making your content magnetic.Nohttps://www.spreaker.com/user/barryjfeldman/research-the-most-valuable-form-of-contehttps://api.spreaker.com/episode/7329626Tue, 08 Dec 2015 18:51:10 +0000Barry FeldmanIt may not sound sexy, but as a format, research-based content can outperform anything else you create. In this episode, Andy Crestodina and Barry Feldman discuss the powerful pull of content based on research.1264marketing,websites,content,feldman,crestodinacleanfullBarry FeldmanIt may not sound sexy, but as a format, research-based content can outperform anything else you create. In this episode, Andy Crestodina and Barry Feldman discuss the powerful pull of content based on research.Nohttps://www.spreaker.com/user/barryjfeldman/will-your-content-make-a-difference-1https://api.spreaker.com/episode/7217820Sun, 22 Nov 2015 22:40:51 +0000Barry FeldmanContent Marketing World 2015 posed a challenge to marketers around the world: create content that makes a difference in people's lives. The message inspired this new program, Content Matters. In this, the premier edition of the podcast, Andy...1439marketing,websites,content,feldman,crestodinacleanfullBarry FeldmanContent Marketing World 2015 posed a challenge to marketers around the world: create content that makes a difference in people's lives. The message inspired this new program, Content Matters. In this, the premier edition of the podcast, Andy Crestodina and Barry Feldman discuss their take-aways from the world's largest content marketing event.No