<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>The Platform Giant Show</title><link>https://www.spreaker.com/show/the-platform-giant-show</link><description><![CDATA[Welcome to The Platform Giant show with Shane Purnell.<br /><br />Shane believes that being a great communicator isn’t an enviable skill set; it’s essential. To succeed you have to connect the power of your message to the world.<br /><br />Every Episode, The Platform Giant Show brings you experts and authorities who share their insights, tactics and strategies to build your platform and sharing your message.  <br /><br />Whether you’re a podcaster, speaker or rising internet star, this is the podcast for you.]]></description><atom:link href="https://www.spreaker.com/show/1546434/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Technology</category><copyright>Copyright Shane</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/5a7968b2f74443fac6ba9c0b3c2b404c.jpg</url><title>The Platform Giant Show</title><link>https://www.spreaker.com/show/the-platform-giant-show</link></image><lastBuildDate>Thu, 01 Aug 2019 14:40:53 +0000</lastBuildDate><itunes:author>Shane</itunes:author><itunes:owner><itunes:name>Shane</itunes:name><itunes:email>feeds@spreaker.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/5a7968b2f74443fac6ba9c0b3c2b404c.jpg"/><itunes:subtitle>Welcome to The Platform Giant show with Shane Purnell.

Shane believes that being a great communicator isn’t an enviable skill set; it’s essential. To succeed you have to connect the power of your message to the world.

Every Episode, The Platform...</itunes:subtitle><itunes:summary><![CDATA[Welcome to The Platform Giant show with Shane Purnell.<br /><br />Shane believes that being a great communicator isn’t an enviable skill set; it’s essential. To succeed you have to connect the power of your message to the world.<br /><br />Every Episode, The Platform Giant Show brings you experts and authorities who share their insights, tactics and strategies to build your platform and sharing your message.  <br /><br />Whether you’re a podcaster, speaker or rising internet star, this is the podcast for you.]]></itunes:summary><itunes:category text="Technology"/><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><googleplay:author>Shane</googleplay:author><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/5a7968b2f74443fac6ba9c0b3c2b404c.jpg"/><googleplay:email>feeds@spreaker.com</googleplay:email><googleplay:description>Welcome to The Platform Giant show with Shane Purnell.

Shane believes that being a great communicator isn’t an enviable skill set; it’s essential. To succeed you have to connect the power of your message to the world.

Every Episode, The Platform Giant Show brings you experts and authorities who share their insights, tactics and strategies to build your platform and sharing your message.  

Whether you’re a podcaster, speaker or rising internet star, this is the podcast for you.</googleplay:description><googleplay:category text="Technology"/><googleplay:explicit>No</googleplay:explicit><item><title>Confessions of a Self-Published Author</title><link>https://www.spreaker.com/user/platformgiant/confessions-of-a-self-published-author</link><description><![CDATA[In this episode John tells the story of his struggle to find a publisher for his latest and best work. Co-authored with renowned chef Charles Carroll, John tells how the two met, how the book came about and what he had to do to bring his latest, and maybe his best book yet, to market.]]></description><guid isPermaLink="false">ac4f647d8b7264afc7f2b68504ce666a</guid><pubDate>Sat, 11 Nov 2017 20:53:32 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/13301642/platformgiant_episode_77_john_david_mann_part_b_final.mp3" length="16924025" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>In this episode John tells the story of his struggle to find a publisher for his latest and best work. Co-authored with renowned chef Charles Carroll, John tells how the two met, how the book came about and what he had to do to bring his latest, and...</itunes:subtitle><itunes:summary><![CDATA[In this episode John tells the story of his struggle to find a publisher for his latest and best work. Co-authored with renowned chef Charles Carroll, John tells how the two met, how the book came about and what he had to do to bring his latest, and maybe his best book yet, to market.]]></itunes:summary><itunes:duration>1410</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c3f4826421616475a3f972c758eeb73a.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>In this episode John tells the story of his struggle to find a publisher for his latest and best work. Co-authored with renowned chef Charles Carroll, John tells how the two met, how the book came about and what he had to do to bring his latest, and maybe his best book yet, to market.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c3f4826421616475a3f972c758eeb73a.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>John David Mann Talks About  The Recipe for Greatness</title><link>https://www.spreaker.com/user/platformgiant/john-david-mann-talks-about-the-recipe-f</link><description><![CDATA[John David Mann, who wrote the beloved classic THE GO-GIVER with Bob Burg, has just written another life-changing parable. This time John teamed up with Chef Charles Carroll, a Culinary Olympic gold medalist and award-winning chef who has a fascinating take on “ingredients of greatness” in his new book The Recipe]]></description><guid isPermaLink="false">c109b6b99d5d305d5cdb923dcd6ca452</guid><pubDate>Thu, 05 Oct 2017 12:01:46 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/12963409/platformgiant_episode_76_john_david_mann.mp3" length="17965508" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>John David Mann, who wrote the beloved classic THE GO-GIVER with Bob Burg, has just written another life-changing parable. This time John teamed up with Chef Charles Carroll, a Culinary Olympic gold medalist and award-winning chef who has a...</itunes:subtitle><itunes:summary><![CDATA[John David Mann, who wrote the beloved classic THE GO-GIVER with Bob Burg, has just written another life-changing parable. This time John teamed up with Chef Charles Carroll, a Culinary Olympic gold medalist and award-winning chef who has a fascinating take on “ingredients of greatness” in his new book The Recipe]]></itunes:summary><itunes:duration>1497</itunes:duration><itunes:keywords>books,inspiration,communication,parable</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c3f4826421616475a3f972c758eeb73a.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>John David Mann, who wrote the beloved classic THE GO-GIVER with Bob Burg, has just written another life-changing parable. This time John teamed up with Chef Charles Carroll, a Culinary Olympic gold medalist and award-winning chef who has a fascinating take on “ingredients of greatness” in his new book The Recipe</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c3f4826421616475a3f972c758eeb73a.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Ryan Rhoten - The DICE Method of Personal Branding</title><link>https://www.spreaker.com/user/platformgiant/ryan-rhoten-the-dice-method-of-personal-</link><description><![CDATA[On this episode of The Platform Giant Show, Ryan talks about the D.I.C.E process, how he got his book published and his latest venture, being a StoryBrand Guide.]]></description><guid isPermaLink="false">66bd69ee5c730fa16e5693a42747b5e5</guid><pubDate>Fri, 15 Sep 2017 02:36:32 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/12807264/platformgiant_episode_75_ryanrhoten.mp3" length="18500174" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>On this episode of The Platform Giant Show, Ryan talks about the D.I.C.E process, how he got his book published and his latest venture, being a StoryBrand Guide.</itunes:subtitle><itunes:summary><![CDATA[On this episode of The Platform Giant Show, Ryan talks about the D.I.C.E process, how he got his book published and his latest venture, being a StoryBrand Guide.]]></itunes:summary><itunes:duration>1541</itunes:duration><itunes:keywords>marketing,personal,career,branding,digital</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/3a2a564377bd95a6877e6f444fe34338.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>On this episode of The Platform Giant Show, Ryan talks about the D.I.C.E process, how he got his book published and his latest venture, being a StoryBrand Guide.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/3a2a564377bd95a6877e6f444fe34338.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Inciting Incidents and  Career Kred - Ryan Rhoten | Ep. 74</title><link>https://www.spreaker.com/user/platformgiant/inciting-incidents-and-career-kred-ryan-</link><description><![CDATA[Entrepreneur, Speaker and Author, Ryan Rhoten talks about how he started in digital branding.<br /><br />In part one of this two part interview Ryan Talks about:<br /><br />His inciting incident<br />Mobile Universities<br />What happens when you Google yourself<br />The most important investment you can make<br />How meeting Pat Flynn and Chris Ducker affects your thinking]]></description><guid isPermaLink="false">5944e579f491219a1b8787d0e61d29f9</guid><pubDate>Sun, 20 Aug 2017 22:20:14 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/12614315/platformgiant_episode_74_ryan_rhoten.mp3" length="19188121" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>Entrepreneur, Speaker and Author, Ryan Rhoten talks about how he started in digital branding.

In part one of this two part interview Ryan Talks about:

His inciting incident
Mobile Universities
What happens when you Google yourself
The most important...</itunes:subtitle><itunes:summary><![CDATA[Entrepreneur, Speaker and Author, Ryan Rhoten talks about how he started in digital branding.<br /><br />In part one of this two part interview Ryan Talks about:<br /><br />His inciting incident<br />Mobile Universities<br />What happens when you Google yourself<br />The most important investment you can make<br />How meeting Pat Flynn and Chris Ducker affects your thinking]]></itunes:summary><itunes:duration>1587</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/13ab58b12a15a86a38c620ec1c51a048.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>Entrepreneur, Speaker and Author, Ryan Rhoten talks about how he started in digital branding.

In part one of this two part interview Ryan Talks about:

His inciting incident
Mobile Universities
What happens when you Google yourself
The most important investment you can make
How meeting Pat Flynn and Chris Ducker affects your thinking</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/13ab58b12a15a86a38c620ec1c51a048.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Author David Fisher talks to Shane Purnell about Hyper-Connected Selling</title><link>https://www.spreaker.com/user/platformgiant/author-david-fisher-talks-to-shane-purne</link><description><![CDATA[In a world of information asymmetry, the sales rep has the advantage. In today's world of information parity, the advantage belongs to the consumer. <br /><br />Being a sales sherpa is how a sales rep can add the most value. Find out the current state of the sales in a hyper-connected world with special guest, David Fisher.]]></description><guid isPermaLink="false">9f0f8b2c04288b565baf0be0923bf3e5</guid><pubDate>Sat, 05 Aug 2017 19:23:58 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/12512262/platformgiant_episode_73.mp3" length="26137277" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>In a world of information asymmetry, the sales rep has the advantage. In today's world of information parity, the advantage belongs to the consumer. 

Being a sales sherpa is how a sales rep can add the most value. Find out the current state of the...</itunes:subtitle><itunes:summary><![CDATA[In a world of information asymmetry, the sales rep has the advantage. In today's world of information parity, the advantage belongs to the consumer. <br /><br />Being a sales sherpa is how a sales rep can add the most value. Find out the current state of the sales in a hyper-connected world with special guest, David Fisher.]]></itunes:summary><itunes:duration>2161</itunes:duration><itunes:keywords>marketing,personal,sales,branding</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/1d6ee051c5e4c323313c41a6d134de32.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>In a world of information asymmetry, the sales rep has the advantage. In today's world of information parity, the advantage belongs to the consumer. 

Being a sales sherpa is how a sales rep can add the most value. Find out the current state of the sales in a hyper-connected world with special guest, David Fisher.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/1d6ee051c5e4c323313c41a6d134de32.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Building Rapport and Connection with Others</title><link>https://www.spreaker.com/user/platformgiant/building-rapport-and-connection-with-oth</link><description><![CDATA[  It's never been easier to communicate to anyone in the world, yet we live in a time when people report being lonelier than ever before. In this episode, learn how building rapport and connection can set you apart from your peers. We're living at a time where being nice pays. This podcast is taken from a presentation given at the RTW Summit. For access to the whole presentation go to:  RTWSummit.com   For Full Show Notes Go to PlatformGiant.com/72]]></description><guid isPermaLink="false">165fc119f7b02fa19cbba82e47e52b40</guid><pubDate>Tue, 16 May 2017 17:13:27 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11879611/platformgiantepisode72_building_rapport.mp3" length="0" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>  It's never been easier to communicate to anyone in the world, yet we live in a time when people report being lonelier than ever before. In this episode, learn how building rapport and connection can set you apart from your peers. We're living at a...</itunes:subtitle><itunes:summary><![CDATA[  It's never been easier to communicate to anyone in the world, yet we live in a time when people report being lonelier than ever before. In this episode, learn how building rapport and connection can set you apart from your peers. We're living at a time where being nice pays. This podcast is taken from a presentation given at the RTW Summit. For access to the whole presentation go to:  RTWSummit.com   For Full Show Notes Go to PlatformGiant.com/72]]></itunes:summary><itunes:duration>2114</itunes:duration><itunes:keywords>communication,rtw,rapport</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ad8df9d9fd5b7c243439bc591b726ba5.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>  It's never been easier to communicate to anyone in the world, yet we live in a time when people report being lonelier than ever before. In this episode, learn how building rapport and connection can set you apart from your peers. We're living at a time where being nice pays. This podcast is taken from a presentation given at the RTW Summit. For access to the whole presentation go to:  RTWSummit.com   For Full Show Notes Go to PlatformGiant.com/72</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ad8df9d9fd5b7c243439bc591b726ba5.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Using Rhetorical Devices to Create Magnetic Talks</title><link>https://www.spreaker.com/user/platformgiant/using-rhetorical-devices-to-create-magne</link><description><![CDATA[When we think about rhetoric, several pictures may come to mind.  Some think of high school speech and debate team. Some  think of politics.   Some envision philosophers living in ancient times.  All of these ideas are correct, because rhetoric has been around for thousands of years and has changed and expanded to suit the times in which it’s been used. Oe thing's for sure, rhetoric without rhetorical devices is like cheese without crackers.   Today, we're talking about how to use rhetorical devices to create a magnetic talk. It's part 3 in our 3 part series on how to be more expressive.   Full Show Notes at PlatformGiant.com/71]]></description><guid isPermaLink="false">2ac3bcd759cb9cf328ab6b16e23f8661</guid><pubDate>Mon, 24 Apr 2017 02:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11704206/platformgiant_episode_71_rhetorical_devices.mp3" length="0" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>When we think about rhetoric, several pictures may come to mind.  Some think of high school speech and debate team. Some  think of politics.   Some envision philosophers living in ancient times.  All of these ideas are correct, because rhetoric has...</itunes:subtitle><itunes:summary><![CDATA[When we think about rhetoric, several pictures may come to mind.  Some think of high school speech and debate team. Some  think of politics.   Some envision philosophers living in ancient times.  All of these ideas are correct, because rhetoric has been around for thousands of years and has changed and expanded to suit the times in which it’s been used. Oe thing's for sure, rhetoric without rhetorical devices is like cheese without crackers.   Today, we're talking about how to use rhetorical devices to create a magnetic talk. It's part 3 in our 3 part series on how to be more expressive.   Full Show Notes at PlatformGiant.com/71]]></itunes:summary><itunes:duration>936</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ecdac86f4083c5f1d9443966ac4d0b39.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>When we think about rhetoric, several pictures may come to mind.  Some think of high school speech and debate team. Some  think of politics.   Some envision philosophers living in ancient times.  All of these ideas are correct, because rhetoric has been around for thousands of years and has changed and expanded to suit the times in which it’s been used. Oe thing's for sure, rhetoric without rhetorical devices is like cheese without crackers.   Today, we're talking about how to use rhetorical devices to create a magnetic talk. It's part 3 in our 3 part series on how to be more expressive.   Full Show Notes at PlatformGiant.com/71</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/ecdac86f4083c5f1d9443966ac4d0b39.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Ep. 70 | Vocal Variety - How To Be More Expressive</title><link>https://www.spreaker.com/user/platformgiant/ep-70-vocal-variety-how-to-be-more-expre</link><description><![CDATA[On today’s podcast we’re covering part 2 of our 3 part series on how to be more expressive - vocal variety. We’ll be covering five elements of vocal variety and how you can add them into your next speech, podcast or webinar. Vocal Variety encompasses several aspects of speaking including: Pitch – The highs and the lows how you speak. Loudness – How loud or soft your voice is Articulation – the clearness and crispness of your language. Rate- How fast or slow you speak Pausing – Do you leave room for people to absorb what you’re saying or do you just ram the sentences together Quality – The resonance of your voice. It’s richness or fullness.   Full show Notes at PlatformGiant.com/70]]></description><guid isPermaLink="false">cea3154640c4b3338d5159145a156403</guid><pubDate>Tue, 11 Apr 2017 03:43:02 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11602147/platformgiantepisode70_vocal_variety.mp3" length="0" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>On today’s podcast we’re covering part 2 of our 3 part series on how to be more expressive - vocal variety. We’ll be covering five elements of vocal variety and how you can add them into your next speech, podcast or webinar. Vocal Variety encompasses...</itunes:subtitle><itunes:summary><![CDATA[On today’s podcast we’re covering part 2 of our 3 part series on how to be more expressive - vocal variety. We’ll be covering five elements of vocal variety and how you can add them into your next speech, podcast or webinar. Vocal Variety encompasses several aspects of speaking including: Pitch – The highs and the lows how you speak. Loudness – How loud or soft your voice is Articulation – the clearness and crispness of your language. Rate- How fast or slow you speak Pausing – Do you leave room for people to absorb what you’re saying or do you just ram the sentences together Quality – The resonance of your voice. It’s richness or fullness.   Full show Notes at PlatformGiant.com/70]]></itunes:summary><itunes:duration>859</itunes:duration><itunes:keywords>public,variety,vocal,speaking</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c3f4826421616475a3f972c758eeb73a.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>On today’s podcast we’re covering part 2 of our 3 part series on how to be more expressive - vocal variety. We’ll be covering five elements of vocal variety and how you can add them into your next speech, podcast or webinar. Vocal Variety encompasses several aspects of speaking including: Pitch – The highs and the lows how you speak. Loudness – How loud or soft your voice is Articulation – the clearness and crispness of your language. Rate- How fast or slow you speak Pausing – Do you leave room for people to absorb what you’re saying or do you just ram the sentences together Quality – The resonance of your voice. It’s richness or fullness.   Full show Notes at PlatformGiant.com/70</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c3f4826421616475a3f972c758eeb73a.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>Don't Follow Your Passion - Do This Instead</title><link>https://www.spreaker.com/user/platformgiant/dont-follow-your-passion-do-this-instead</link><description><![CDATA[On the last episode of the podcast, Mark Schaefer and I talked about his new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Mark unpacked the four things he found all well known experts have in common. Every person, in every field in every region of the world did the same four things.  Figured out what they wanted to be known for Found an uncontested space Figured out the right kind of content for their message Found an actionable audience  On today’s podcast, I continue my conversation with Mark as we cover the differences between passion and sustained interest, Why everyone Won’t be known, How your culture may be working against you in your efforts to be known and the future of employment.   Full show notes are available at <a href="http://PlatformGiant.com/69" rel="noopener">http://PlatformGiant.com/69</a>]]></description><guid isPermaLink="false">650581b98b20bd4c50491553eedd0b7e</guid><pubDate>Sun, 02 Apr 2017 23:00:00 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11539459/platformgiantepisode69_markschaefer_partb.mp3" length="0" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>On the last episode of the podcast, Mark Schaefer and I talked about his new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Mark unpacked the four things he found all well known experts have in common....</itunes:subtitle><itunes:summary><![CDATA[On the last episode of the podcast, Mark Schaefer and I talked about his new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Mark unpacked the four things he found all well known experts have in common. Every person, in every field in every region of the world did the same four things.  Figured out what they wanted to be known for Found an uncontested space Figured out the right kind of content for their message Found an actionable audience  On today’s podcast, I continue my conversation with Mark as we cover the differences between passion and sustained interest, Why everyone Won’t be known, How your culture may be working against you in your efforts to be known and the future of employment.   Full show notes are available at <a href="http://PlatformGiant.com/69" rel="noopener">http://PlatformGiant.com/69</a>]]></itunes:summary><itunes:duration>1656</itunes:duration><itunes:keywords>personal,mark,branding,known,schaefer</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/447668af4e0f51c42067af8d93c33162.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>On the last episode of the podcast, Mark Schaefer and I talked about his new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Mark unpacked the four things he found all well known experts have in common. Every person, in every field in every region of the world did the same four things.  Figured out what they wanted to be known for Found an uncontested space Figured out the right kind of content for their message Found an actionable audience  On today’s podcast, I continue my conversation with Mark as we cover the differences between passion and sustained interest, Why everyone Won’t be known, How your culture may be working against you in your efforts to be known and the future of employment.   Full show notes are available at http://PlatformGiant.com/69</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/447668af4e0f51c42067af8d93c33162.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>KNOWN - The Four Secrets of Industry Experts</title><link>https://www.spreaker.com/user/platformgiant/known-the-four-secrets-of-industry-exper</link><description><![CDATA[Mark W. Schaefer's new book KNOWN  is about helping individuals meet their personal and professional goals. It’s his contention that in order for us to achieve many of these goals, we must be KNOWN. KNOWN is about being intentional and being organized. It’s about having a plan to build your online reputation and having a meaningful digital presence so that you are known to an audience big enough to matter. Whatever it is  you want to do, you’ll have an advantage when trying to achieve it if you are known. To help you understand how to do that, Mark sought out people who were known in a wide variety of fields and studied how they became so widely known. He looked at several industries like banking, education, real-estate, the arts, construction, business and fashion. What he found was that every person, in every field in every region of the world did the same four things. Mark talks about what those for things are on this episode.]]></description><guid isPermaLink="false">38162e48394fef314babc80571f3cfab</guid><pubDate>Thu, 23 Mar 2017 11:54:35 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11461608/platformgiantepisode68_markschaefer.mp3" length="0" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>Mark W. Schaefer's new book KNOWN  is about helping individuals meet their personal and professional goals. It’s his contention that in order for us to achieve many of these goals, we must be KNOWN. KNOWN is about being intentional and being...</itunes:subtitle><itunes:summary><![CDATA[Mark W. Schaefer's new book KNOWN  is about helping individuals meet their personal and professional goals. It’s his contention that in order for us to achieve many of these goals, we must be KNOWN. KNOWN is about being intentional and being organized. It’s about having a plan to build your online reputation and having a meaningful digital presence so that you are known to an audience big enough to matter. Whatever it is  you want to do, you’ll have an advantage when trying to achieve it if you are known. To help you understand how to do that, Mark sought out people who were known in a wide variety of fields and studied how they became so widely known. He looked at several industries like banking, education, real-estate, the arts, construction, business and fashion. What he found was that every person, in every field in every region of the world did the same four things. Mark talks about what those for things are on this episode.]]></itunes:summary><itunes:duration>1471</itunes:duration><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/6b391547607d87f2b923cc2e950a303c.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>Mark W. Schaefer's new book KNOWN  is about helping individuals meet their personal and professional goals. It’s his contention that in order for us to achieve many of these goals, we must be KNOWN. KNOWN is about being intentional and being organized. It’s about having a plan to build your online reputation and having a meaningful digital presence so that you are known to an audience big enough to matter. Whatever it is  you want to do, you’ll have an advantage when trying to achieve it if you are known. To help you understand how to do that, Mark sought out people who were known in a wide variety of fields and studied how they became so widely known. He looked at several industries like banking, education, real-estate, the arts, construction, business and fashion. What he found was that every person, in every field in every region of the world did the same four things. Mark talks about what those for things are on this episode.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/6b391547607d87f2b923cc2e950a303c.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>What's Your Presentation Persona?</title><link>https://www.spreaker.com/user/platformgiant/whats-your-presentation-persona</link><description><![CDATA[Everyone can be a better speaker, but not everyone takes the time to get the feedback on what they need to do. On this episode of the podcast Scott Schwertly of Ethos3 explains how his new Badge assessment test and it's companion book, What's Your Presentation Persona can help you give the types of presentations that work best for you. More at Platformgiant.com/67]]></description><guid isPermaLink="false">50f1e149bf652245098b38803f37da2f</guid><pubDate>Mon, 13 Mar 2017 11:45:25 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11376833/platformgiant_episode_67_scott_schwertly.mp3" length="0" type="audio/mpeg"/><itunes:author>Shane</itunes:author><itunes:subtitle>Everyone can be a better speaker, but not everyone takes the time to get the feedback on what they need to do. On this episode of the podcast Scott Schwertly of Ethos3 explains how his new Badge assessment test and it's companion book, What's Your...</itunes:subtitle><itunes:summary><![CDATA[Everyone can be a better speaker, but not everyone takes the time to get the feedback on what they need to do. On this episode of the podcast Scott Schwertly of Ethos3 explains how his new Badge assessment test and it's companion book, What's Your Presentation Persona can help you give the types of presentations that work best for you. More at Platformgiant.com/67]]></itunes:summary><itunes:duration>1845</itunes:duration><itunes:keywords>communication,scott,presentation,ethos3,schwertly</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/2ae0fb5d7905adc4efc0e60e17ce6c6a.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Shane</googleplay:author><googleplay:description>Everyone can be a better speaker, but not everyone takes the time to get the feedback on what they need to do. On this episode of the podcast Scott Schwertly of Ethos3 explains how his new Badge assessment test and it's companion book, What's Your Presentation Persona can help you give the types of presentations that work best for you. More at Platformgiant.com/67</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/2ae0fb5d7905adc4efc0e60e17ce6c6a.jpg"/><googleplay:explicit>No</googleplay:explicit></item></channel></rss>
