http://www.marketingyourattraction.comenManagementCopyright Philip Hernandezhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/734e69d984957b5272f5e70d8e0a8aef.jpghttp://www.marketingyourattraction.comSun, 27 Aug 2023 22:35:40 +0000Seasonal Entertainment Source MagazinePhilip Hernandezphilip@gantom.comThe "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more.falseepisodichttps://www.spreaker.com/episode/unlocking-tiktok-for-your-attraction--42740244https://api.spreaker.com/episode/42740244Thu, 31 Dec 2020 19:45:00 +0000Seasonal Entertainment Source MagazineHello marketers, I thought you'd enjoy this deep dive into the process that helped this attraction go viral on TikTok. Josh Sumsion from Dead City Haunted House comes on to discuss the process behind their TikTok videos, some of which are going viral....614business,marketing,tiktokfalse3fullhttps://www.spreaker.com/episode/what-do-you-say-to-them-how-to-personalize-your-messaging-during-the-pandemic--40619876The discussion is divided into three sections—recommendations about messaging for guests before you open, while guests are on-premises, and after it closes.

Key Takeaways:
Include safety in your messaging but focus on fun.
Be aware of the rules and regulations in your area.
Talk to this year’s haunt demographic.
Be nimble and dynamic in response to feedback.
Have a protocol for crisis management.
Consider requiring advance, online purchase of tickets.
Add value and raise your ticket prices.
Introduce your safety messaging at the right time in the right places.
Encourage guests to share their experiences on social media.
Have staff visibly cleaning your haunt.
Have a protocol for screening staff and responding if someone has symptoms.
Let your guests know they’ll be scared safely.]]>https://api.spreaker.com/episode/40619876Mon, 31 Aug 2020 19:22:07 +0000Seasonal Entertainment Source MagazineThis podcast is a recording from a recent panel on personalizing your messaging to guests in preparation of opening your attraction this season. The discussion is divided into three sections—recommendations about messaging for guests before you open,...The discussion is divided into three sections—recommendations about messaging for guests before you open, while guests are on-premises, and after it closes.

Key Takeaways:
Include safety in your messaging but focus on fun.
Be aware of the rules and regulations in your area.
Talk to this year’s haunt demographic.
Be nimble and dynamic in response to feedback.
Have a protocol for crisis management.
Consider requiring advance, online purchase of tickets.
Add value and raise your ticket prices.
Introduce your safety messaging at the right time in the right places.
Encourage guests to share their experiences on social media.
Have staff visibly cleaning your haunt.
Have a protocol for screening staff and responding if someone has symptoms.
Let your guests know they’ll be scared safely.]]>3001covid19,halloween,marketing,themeparkfalse3fullhttps://www.spreaker.com/episode/live-coaching-call-with-jewish-escape-room-onebefore--19049151America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here: onebeforeescape.com.]]>https://api.spreaker.com/episode/19049151Fri, 13 Sep 2019 21:40:58 +0000Seasonal Entertainment Source MagazineFor the first time on Marketing Your Attraction, we bring a listener on the show for live coaching. Gamliel Beyderman is Founder of OneBefore, America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here: onebeforeescape.com.America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here: onebeforeescape.com.]]>7292business,coaching,escaperoom,marketingfalse3fullhttps://www.spreaker.com/episode/how-to-use-story-in-your-marketing-and-drive-revenue--18623023Scott has a new book out:
Follow the Story: The Foundation of Every Great Attraction
Follow the Story’s synopsis reads, “An attraction is most effective when it follows a path and takes guests on a journey. The story determines an attraction’s physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.”
Get your copy here or read more at www.followthestorybook.com

How does the story impact the marketing team?
Because it’s not only about The Creatives. Departments must play together.

Here are some takeaways from the recording:
We become myopic when there are multiple departments but that isn’t true for the guest. The guest sees everything in one continuous experience. Moving past individual departments makes your attraction better because it makes the experience design cohesive.

Successful marketing campaigns must have a ‘North Star’ to coordinate the departments together. Without this, the event design isn’t cohesive. Departments must be able to make individual decisions that contribute to the design rather than detracting from it.

Specific Sections
Before: How does marketing tell the backstory?
If you don't have a strong IP to draw from, marketing helps the guest understand the story. Exposing your guests to the story longer increases their emotional reaction to the attraction.

Use marketing to turn characters into ‘assets’ which continue to provide ROI for the event. To do this, their story must continue and evolve each year.

After: How does marketing keep the story going and thereby reinforce asset creation?
Scott shared an example of a Vampire Fashion Show campaign. Mrs. Vein actioned off items from her fashion show after the event.

Alone experience - https://insidethemagic.net/2010/10/a-spoiler-free-tale-of-surviving-the-alone-personal-horror-experience-at-busch-gardens-howl-o-scream/


Merchandising: Everything you sell reinforces the memory of the event. You’re purchasing a manifestation of the attraction. Connection merchandising to Your Story makes the guest more emotionally connection; this drives up demand but also encourages repeat visits. The story behind Merchandise must be compelling.

Where should the marketing dollar go? All seasons are not created equal. Halloween focuses on physical set assets and brand name. Christmas, on the other hand, focuses more on the name of the experience.

Connecting Departments. Where do we begin? Begin by getting face time with the creative department. Meet ‘The Creatives.’ Creatives want to be recognized. Then, set up a regular structured meeting that all stakeholders attend; keep communication open and everyone on the same page. Limit this meeting to 1 hour.

PR example - Personalizing marketing to reach digital news sites, TV media, and influencers. Mentions in the book of how he turned photos of media personalities into vampires to get their attention.

What’s the takeaway for the marketing team?
You must understand the story and work with it, not fight it.
Understand the Easter Eggs and the flow. When possible, work with the creative team during the creative development phase.

Signing August 4th at Midsummer Scream.]]>https://api.spreaker.com/episode/18623023Tue, 23 Jul 2019 18:08:36 +0000Seasonal Entertainment Source MagazineScott Swenson joins us on the podcast to discuss the impact Story has in marketing your attraction. Scott has a new book out: Follow the Story: The Foundation of Every Great Attraction Follow the Story’s synopsis reads, “An attraction is most...Scott has a new book out:
Follow the Story: The Foundation of Every Great Attraction
Follow the Story’s synopsis reads, “An attraction is most effective when it follows a path and takes guests on a journey. The story determines an attraction’s physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.”
Get your copy here or read more at www.followthestorybook.com

How does the story impact the marketing team?
Because it’s not only about The Creatives. Departments must play together.

Here are some takeaways from the recording:
We become myopic when there are multiple departments but that isn’t true for the guest. The guest sees everything in one continuous experience. Moving past individual departments makes your attraction better because it makes the experience design cohesive.

Successful marketing campaigns must have a ‘North Star’ to coordinate the departments together. Without this, the event design isn’t cohesive. Departments must be able to make individual decisions that contribute to the design rather than detracting from it.

Specific Sections
Before: How does marketing tell the backstory?
If you don't have a strong IP to draw from, marketing helps the guest understand the story. Exposing your guests to the story longer increases their emotional reaction to the attraction.

Use marketing to turn characters into ‘assets’ which continue to provide ROI for the event. To do this, their story must continue and evolve each year.

After: How does marketing keep the story going and thereby reinforce asset creation?
Scott shared an example of a Vampire Fashion Show campaign. Mrs. Vein actioned off items from her fashion show after the event.

Alone experience - https://insidethemagic.net/2010/10/a-spoiler-free-tale-of-surviving-the-alone-personal-horror-experience-at-busch-gardens-howl-o-scream/


Merchandising: Everything you sell reinforces the memory of the event. You’re purchasing a manifestation of the attraction. Connection merchandising to Your Story makes the guest more emotionally connection; this drives up demand but also encourages repeat visits. The story behind Merchandise must be compelling.

Where should the marketing dollar go? All seasons are not created equal. Halloween focuses on physical set assets and brand name. Christmas, on the other hand, focuses more on the name of the experience.

Connecting Departments. Where do we begin? Begin by getting face time with the creative department. Meet ‘The Creatives.’ Creatives want to be recognized. Then, set up a regular structured meeting that all stakeholders attend; keep communication open and everyone on the same page. Limit this meeting to 1 hour.

PR example - Personalizing marketing to reach digital news sites, TV media, and influencers. Mentions in the book of how he turned photos of media personalities into vampires to get their attention.

What’s the takeaway for the marketing team?
You must understand the story and work with it, not fight it.
Understand the Easter Eggs and the flow. When possible, work with the creative team during the creative development phase.

Signing August 4th at Midsummer Scream.]]>3210attractions,business,haunt,hauntedattractions,marketing,storytelling,strategy,themeparkfalse3fullhttps://www.spreaker.com/episode/adapting-your-attraction-to-a-new-target-market-s-culture--18421227
Step 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing.

Step 2: What that we’re doing now needs to change?
You’ll go through each of the below considerations before deciding on tactics.

Tactics/Considerations:

Direct or Mass?
Mass marketing is for high throughput attractions targeting a large target market. Mass marketing includes TV, Radio, Hulu, etc. Sometimes you find microcosms where you can go mass in a small way. For example, college radio stations, community TV, regional billboards, or influencers.
Otherwise, most new target markets are a direct selling tactic.

Language.
The language applies to signage, directions, website, tickets, maps, apps, menus and more.
Do visitors understand your website and can they purchase tickets? What about references that don’t translate to English? This need not be a large overhaul but could benefit from tweaking.

Technology.
Many markets don’t have desktops; they’re using tablets and mobile only. They may not have access to new technology (IE buying refurbished devices). Is your market more tech-savvy or less tech-savvy? Do you need a phone line, a WhatsApp ID, a WeChat ID, or a Messenger link?

Distribution Channels.
How does this market consume media and check your quantity? Popular options include Facebook, WeChat, TripAdvisor, Instagram, Snapchat, WhatsApp, Google, and more. Developing a new distribution channel could be a large investment.

Media Assets.
Can your new target market see themselves in the narrative of your marketing? How well do your marketing assets translate over? Families, ethnicities, etc.

Values.
Will the nature of your attraction violate the value system of this new market? What about the marketing messages you’re using? Examples of multigenerational families, etc.

Attraction Theming.
Large examples include phantom manor versus mystic manor and small examples include adjusting stage shows by adding target market specific jokes.

Food.
If the target market is large enough, should you incorporate new food?]]>https://api.spreaker.com/episode/18421227Sun, 30 Jun 2019 03:27:56 +0000Seasonal Entertainment Source MagazineMain Topic: Adapting your attraction to a new target market’s culture Step 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing. Step...
Step 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing.

Step 2: What that we’re doing now needs to change?
You’ll go through each of the below considerations before deciding on tactics.

Tactics/Considerations:

Direct or Mass?
Mass marketing is for high throughput attractions targeting a large target market. Mass marketing includes TV, Radio, Hulu, etc. Sometimes you find microcosms where you can go mass in a small way. For example, college radio stations, community TV, regional billboards, or influencers.
Otherwise, most new target markets are a direct selling tactic.

Language.
The language applies to signage, directions, website, tickets, maps, apps, menus and more.
Do visitors understand your website and can they purchase tickets? What about references that don’t translate to English? This need not be a large overhaul but could benefit from tweaking.

Technology.
Many markets don’t have desktops; they’re using tablets and mobile only. They may not have access to new technology (IE buying refurbished devices). Is your market more tech-savvy or less tech-savvy? Do you need a phone line, a WhatsApp ID, a WeChat ID, or a Messenger link?

Distribution Channels.
How does this market consume media and check your quantity? Popular options include Facebook, WeChat, TripAdvisor, Instagram, Snapchat, WhatsApp, Google, and more. Developing a new distribution channel could be a large investment.

Media Assets.
Can your new target market see themselves in the narrative of your marketing? How well do your marketing assets translate over? Families, ethnicities, etc.

Values.
Will the nature of your attraction violate the value system of this new market? What about the marketing messages you’re using? Examples of multigenerational families, etc.

Attraction Theming.
Large examples include phantom manor versus mystic manor and small examples include adjusting stage shows by adding target market specific jokes.

Food.
If the target market is large enough, should you incorporate new food?]]>3739attractionsindustry,iaapa,marketing,targetmarket,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/content-marketing-defined--18026407
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
-By Content Marketing Ins

Why do it?
Customer Information
Customer Retention

The History of Content Marketing: https://youtu.be/9OHgMMpGLzk
John Deere & The Furrow Magazine: https://youtu.be/rbKvoKeu4vc
Getting Started Guide: https://contentmarketinginstitute.com/getting-started/

Examples:
PC Gamer/Razer “The Complete Guide to PC Gaming”: https://www.pcgamer.com/introducing-the-complete-guide-to-pc-gaming/
Ideas of Order Magazine made by Redbird for California Closets: https://www.ideasoforder.com/
OK Go - The One Moment - made by Morton Salt: https://www.youtube.com/watch?v=QvW61K2s0tA
MasterThis made by Liberty Mutual: http://www.jackmorton.com/work/building-content-driven-customer-loyalty-breakthrough-liberty-mutual/
2018 Oscar winner animation short film | dear basketball: https://www.youtube.com/watch?v=ziUc0OCDmoU

Consult QD by Cleveland Clinic: https://consultqd.clevelandclinic.org/

Restaurant and Attraction Magazines in hotel rooms are usually created by tourism boards

AirBNB Magazine and Trip Guides
https://www.airbnb.com/things-to-do
https://www.airbnb.com/magazine

Measuring Content Marketing
How do you find our if your target market is learning something from your content?
Content and Website Views
Brand Searches
Search Engine Ranking
Email Sign Ups
Purchases by remarketing.

End of Show
Zest Enlight Marketing App - https://zest.is/enlight
Seasonal Entertainment Source: https://haunted.typeform.com/to/k9CEOz]]>https://api.spreaker.com/episode/18026407Mon, 20 May 2019 18:59:20 +0000Seasonal Entertainment Source MagazineContent Marketing is one of the most misunderstood tactics, and we explain it all in this episode. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”
-By Content Marketing Ins

Why do it?
Customer Information
Customer Retention

The History of Content Marketing: https://youtu.be/9OHgMMpGLzk
John Deere & The Furrow Magazine: https://youtu.be/rbKvoKeu4vc
Getting Started Guide: https://contentmarketinginstitute.com/getting-started/

Examples:
PC Gamer/Razer “The Complete Guide to PC Gaming”: https://www.pcgamer.com/introducing-the-complete-guide-to-pc-gaming/
Ideas of Order Magazine made by Redbird for California Closets: https://www.ideasoforder.com/
OK Go - The One Moment - made by Morton Salt: https://www.youtube.com/watch?v=QvW61K2s0tA
MasterThis made by Liberty Mutual: http://www.jackmorton.com/work/building-content-driven-customer-loyalty-breakthrough-liberty-mutual/
2018 Oscar winner animation short film | dear basketball: https://www.youtube.com/watch?v=ziUc0OCDmoU

Consult QD by Cleveland Clinic: https://consultqd.clevelandclinic.org/

Restaurant and Attraction Magazines in hotel rooms are usually created by tourism boards

AirBNB Magazine and Trip Guides
https://www.airbnb.com/things-to-do
https://www.airbnb.com/magazine

Measuring Content Marketing
How do you find our if your target market is learning something from your content?
Content and Website Views
Brand Searches
Search Engine Ranking
Email Sign Ups
Purchases by remarketing.

End of Show
Zest Enlight Marketing App - https://zest.is/enlight
Seasonal Entertainment Source: https://haunted.typeform.com/to/k9CEOz]]>3224false3fullhttps://www.spreaker.com/episode/marketing-your-attraction-episode-30-coming-up-with-better-ideas--17691085https://api.spreaker.com/episode/17691085Fri, 19 Apr 2019 16:07:53 +0000Seasonal Entertainment Source MagazineWhere do ideas come from? What makes someone creative? How do I get better ideas? Discover the process and best practices behind brainstorming in this episode.3909brainstorming,business,creative,idea,ideageneration,marketingfalse3fullhttps://www.spreaker.com/episode/episode-29-the-advantages-threats-of-experiential-marketing-experiences--17569391
A quick overview of the different ones that we have experienced:
The Twilight Zone Pop-Up at The Grove
Smallfoot
IT Experience
Ready Player One
Guinness Brewery Tour
Knott’s Scary Farm example of “#ScarySelfie” with C-K agency
Razer Tour - College campus and video game events. Use claw machine to encourage guests to share email and post on social media.
Razer uses Future Publishing Events - www.futureplc.com/services/events/

Could be a secondary source of income for an attraction to create experiential marketing experiences for companies. There are entire agencies that create events.
Game of Thrones/Westworld Activations - www.giantspoon.com/

Use of Marketing
Decide your goal: Sales, in-person awareness, online exposure
Costs/Location - Demographic, malls, festivals, community centers such as the beach
It must be high quality, represent clearly your experience (think of it as a free trial), and include a CTA
How do you prove the value?]]>https://api.spreaker.com/episode/17569391Mon, 08 Apr 2019 14:12:09 +0000Seasonal Entertainment Source MagazineExperiential Marketing Experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to attractions! We discuss the benefits and threats posed by this new form of campaign. A quick overview of the...
A quick overview of the different ones that we have experienced:
The Twilight Zone Pop-Up at The Grove
Smallfoot
IT Experience
Ready Player One
Guinness Brewery Tour
Knott’s Scary Farm example of “#ScarySelfie” with C-K agency
Razer Tour - College campus and video game events. Use claw machine to encourage guests to share email and post on social media.
Razer uses Future Publishing Events - www.futureplc.com/services/events/

Could be a secondary source of income for an attraction to create experiential marketing experiences for companies. There are entire agencies that create events.
Game of Thrones/Westworld Activations - www.giantspoon.com/

Use of Marketing
Decide your goal: Sales, in-person awareness, online exposure
Costs/Location - Demographic, malls, festivals, community centers such as the beach
It must be high quality, represent clearly your experience (think of it as a free trial), and include a CTA
How do you prove the value?]]>3002attractions,business,experiential,iaapa,marketing,teafalse3fullhttps://www.spreaker.com/episode/marketing-your-attraction-the-quick-dirty-marketing-plan--17010772https://api.spreaker.com/episode/17010772Mon, 11 Feb 2019 14:54:45 +0000Seasonal Entertainment Source MagazineStruggling with your attraction's marketing plan? This episode walks you step by step through a marketing plan. Download the template from our email list!3231attractions,iaapa,marketing,marketingplan,marketingstrategy,tea,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/marketing-your-attraction-marketing-s-role-in-recruiting--15743333
The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace.
See Festival del Terror at 6 Flags Mexico, the early Cedar Point opening of HalloWeekends, and Knott’s.

Follow news from the Haunted Attraction Network for more Halloween updates.

Six Flags Great America located just outside of Chicago is hoping to increase job applicants by offering a free ticket for anyone that interviews.

Main Topic:
Marketing’s Role In Recruiting - Support HR Department

Create recruiting content while filming assets for consumers

Utilize social media, both paid and organic, to get the word out and recognize employees through social media. (Disney does a great job with the “Every Role Is A Starring Role”)

Offer incentives to current employees and returning employees.

Facebook Jobs - https://www.facebook.com/business/learn/facebook-page-post-jobs

Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.

Jack The Ripper Virtual Reality Haunted House at HollowZone.com

Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.]]>https://api.spreaker.com/episode/15743333Tue, 18 Sep 2018 06:40:06 +0000Seasonal Entertainment Source MagazineNEWS/Quick-Takes: The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace. See Festival del Terror at 6 Flags Mexico, the early Cedar Point opening of HalloWeekends, and Knott’s....
The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace.
See Festival del Terror at 6 Flags Mexico, the early Cedar Point opening of HalloWeekends, and Knott’s.

Follow news from the Haunted Attraction Network for more Halloween updates.

Six Flags Great America located just outside of Chicago is hoping to increase job applicants by offering a free ticket for anyone that interviews.

Main Topic:
Marketing’s Role In Recruiting - Support HR Department

Create recruiting content while filming assets for consumers

Utilize social media, both paid and organic, to get the word out and recognize employees through social media. (Disney does a great job with the “Every Role Is A Starring Role”)

Offer incentives to current employees and returning employees.

Facebook Jobs - https://www.facebook.com/business/learn/facebook-page-post-jobs

Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.

Jack The Ripper Virtual Reality Haunted House at HollowZone.com

Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.]]>1977attractions,business,hiring,iaapa,marketing,recruiting,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/adding-value-to-your-attraction-aka-rethinking-upcharges--15633229Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday

Theme Park Announcements:
Canada’s Wonderland
Six Flags Magic Mountain
Carowinds
Scary Farm

Skullcandy creates live concert series as part of content marketing push
“Consumers today, young consumers are very savvy, and they’re very savvy about paid influencers. Obviously, we’re a commercial entity, and of course we want to sell headphones, but we want the music to be pure,” Klodnicki said. Of course, Skullcandy can — and does — retarget attendees and viewers with more commercial advertisements after the fact. Skullcandy spends the majority of its marketing budget on digital ads. Unlike Apple and Bose, it doesn’t buy TV or print ads.”
https://digiday.com/marketing/skullcandy-creates-live-concert-series-part-content-marketing-push/

Secrets of the Wicker Man at Alton Towers revealed
“Filmed over several months, the documentary follows the team as they complete construction of Wicker Man, a family thrill-ride with a huge sculpture at its heart that appears to burst into flames as the ride rushes through it. As the resort was preparing to open the attraction to the public, senior members of the Alton Towers team revealed to the documentary how important the success of the £16 million ride is, as they strive to rebuild trust with visitors following the incident on The Smiler in 2015 which saw two young women, Leah Washington and Vicky Balch, lose a leg.”
https://www.derbytelegraph.co.uk/burton/alton-towers-channel-4-wicker-1882935

Main Topic:
Upcharging

How can you charge your guests more and make them feel like they are getting a much better value than guests spending less? How can you create that value?

Airbnb Story: What does an 10 star experience look like?
https://mastersofscale.com/brian-chesky-handcrafted/

Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.

Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.]]>https://api.spreaker.com/episode/15633229Mon, 03 Sep 2018 19:09:58 +0000Seasonal Entertainment Source MagazineNEWS/Quick-Takes: Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday Theme Park Announcements: Canada’s Wonderland Six Flags Magic Mountain Carowinds...Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday

Theme Park Announcements:
Canada’s Wonderland
Six Flags Magic Mountain
Carowinds
Scary Farm

Skullcandy creates live concert series as part of content marketing push
“Consumers today, young consumers are very savvy, and they’re very savvy about paid influencers. Obviously, we’re a commercial entity, and of course we want to sell headphones, but we want the music to be pure,” Klodnicki said. Of course, Skullcandy can — and does — retarget attendees and viewers with more commercial advertisements after the fact. Skullcandy spends the majority of its marketing budget on digital ads. Unlike Apple and Bose, it doesn’t buy TV or print ads.”
https://digiday.com/marketing/skullcandy-creates-live-concert-series-part-content-marketing-push/

Secrets of the Wicker Man at Alton Towers revealed
“Filmed over several months, the documentary follows the team as they complete construction of Wicker Man, a family thrill-ride with a huge sculpture at its heart that appears to burst into flames as the ride rushes through it. As the resort was preparing to open the attraction to the public, senior members of the Alton Towers team revealed to the documentary how important the success of the £16 million ride is, as they strive to rebuild trust with visitors following the incident on The Smiler in 2015 which saw two young women, Leah Washington and Vicky Balch, lose a leg.”
https://www.derbytelegraph.co.uk/burton/alton-towers-channel-4-wicker-1882935

Main Topic:
Upcharging

How can you charge your guests more and make them feel like they are getting a much better value than guests spending less? How can you create that value?

Airbnb Story: What does an 10 star experience look like?
https://mastersofscale.com/brian-chesky-handcrafted/

Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.

Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.]]>2245attractions,business,iaapa,marketing,strategy,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/groupon-and-the-art-of-discounting-a-cautionary-tale--15608500This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-camping

Six Flags launches loyalty program:
https://www.marketwatch.com/press-release/six-flags-launches-preeminent-new-loyalty-program-2018-08-15

Main Topic:
Groupon/GoldStar Discounting

Often necessary on slower days. Build the margin into your price.

Make a discounting plan before you begin. You don’t want to be reactive (IE numbers are low, so we’ll reduce price). There’s not getting around that school and work nights are tough for our audiences. Nobody wants to feel like they spent more than they had to. Audiences come to expect something is listed on Groupon/Goldstar. Thus, it’s both an advantage and a disadvantage.

Our recommendation?
Build those margins into the plan from the beginning and form relationships with discount sites ahead of time. That way, when it is needed, you can pull the lever. Those sites are a last resort.

Don’t forget to negotiate with the sites and try to add value on your own platforms first.

Can you add value to your channels first? IE buy a ticket get a free food item, etc.

If the added value doesn't work, try a targeted discount. Keep this discreet if possible.

Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.

Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.]]>https://api.spreaker.com/episode/15608500Thu, 30 Aug 2018 23:08:08 +0000Seasonal Entertainment Source MagazineNEWS/Quick-Takes: This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-camping Six Flags...This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-camping

Six Flags launches loyalty program:
https://www.marketwatch.com/press-release/six-flags-launches-preeminent-new-loyalty-program-2018-08-15

Main Topic:
Groupon/GoldStar Discounting

Often necessary on slower days. Build the margin into your price.

Make a discounting plan before you begin. You don’t want to be reactive (IE numbers are low, so we’ll reduce price). There’s not getting around that school and work nights are tough for our audiences. Nobody wants to feel like they spent more than they had to. Audiences come to expect something is listed on Groupon/Goldstar. Thus, it’s both an advantage and a disadvantage.

Our recommendation?
Build those margins into the plan from the beginning and form relationships with discount sites ahead of time. That way, when it is needed, you can pull the lever. Those sites are a last resort.

Don’t forget to negotiate with the sites and try to add value on your own platforms first.

Can you add value to your channels first? IE buy a ticket get a free food item, etc.

If the added value doesn't work, try a targeted discount. Keep this discreet if possible.

Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.

Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.]]>1962attractions,business,discounting,groupon,iaapa,marketingfalse3fullhttps://www.spreaker.com/episode/your-guide-to-working-with-marketing-agencies--15431887
NEWS/Quick-Takes:
Physical products are more valuable than digital products - https://www.adweek.com/brand-marketing/how-can-marketers-deal-with-an-oversaturated-digital-space-turn-back-to-physical-products/

Expansion of Dollywood:
“The "new land," a $37 million investment, was the theme park's largest capital investment ever.”
https://www.wbir.com/article/news/local/dolly-parton-announces-plans-for-new-dollywood-area-set-to-open-in-2019/51-580078465

Snapchat Story Ads - https://forbusiness.snapchat.com/blog/introducing-story-ads-a-new-way-to-showcase-your-brand-or-product-in-discover/
“With one tap, Snapchatters can jump into a collection of 3-20 Snaps and dive deeper into your new fashion collection, movie release, suite of products, and more.”


Main Topic:
Ad Agencies - Help businesses execute marketing strategies and they range from full service to boutique. Think of them as an extension to your marketing department, which differs from contractors because they have support systems in place.

Full-Service, Creative vs. Consultant vs. Media Buying vs. Smaller Specialities (Social Media, PR, etc.)

Pros: They help reduce cost because you get the benefit of their expertise without needing to hire. Additionally, they provide an infrastructure for those that do not want to manage a piecemeal team. It’s a benefit for smaller companies until you’re large enough to make your own worth it (Disney). For example, Universal uses multiple agencies for different campaigns.

Advice:
Try to avoid lengthy contracts. Agencies try to get you to sign a longer contract, but try to take it project by project.
Costly retainers. Retainers can be high, and be aware that an agency has many clients; they’re not always working on your attraction.
Some will charge an hourly wage and others charge a fee on top of the spend. Example, for $10,000 spent on Google ads, they will take 10% added on top. The agency manages the ads so you don’t have to worry.
Craft your RFP and outline exactly what you need.
What’s campaign distribution?
What specifically do you need?
Sit down with at least 5-10 agencies; treat this like hiring employees (both in terms of testing and in terms of cultural fit).
It’s OK to wait if you don't find a good fit.

There are three broad functions to cover: Media Buy/Placement, Campaign Strategy, and Creative.


Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/15431887Mon, 13 Aug 2018 18:24:18 +0000Seasonal Entertainment Source MagazineThe hosts walk through best practices for working with marketing, creative, and media buying agencies for your attraction. NEWS/Quick-Takes: Physical products are more valuable than digital products -...
NEWS/Quick-Takes:
Physical products are more valuable than digital products - https://www.adweek.com/brand-marketing/how-can-marketers-deal-with-an-oversaturated-digital-space-turn-back-to-physical-products/

Expansion of Dollywood:
“The "new land," a $37 million investment, was the theme park's largest capital investment ever.”
https://www.wbir.com/article/news/local/dolly-parton-announces-plans-for-new-dollywood-area-set-to-open-in-2019/51-580078465

Snapchat Story Ads - https://forbusiness.snapchat.com/blog/introducing-story-ads-a-new-way-to-showcase-your-brand-or-product-in-discover/
“With one tap, Snapchatters can jump into a collection of 3-20 Snaps and dive deeper into your new fashion collection, movie release, suite of products, and more.”


Main Topic:
Ad Agencies - Help businesses execute marketing strategies and they range from full service to boutique. Think of them as an extension to your marketing department, which differs from contractors because they have support systems in place.

Full-Service, Creative vs. Consultant vs. Media Buying vs. Smaller Specialities (Social Media, PR, etc.)

Pros: They help reduce cost because you get the benefit of their expertise without needing to hire. Additionally, they provide an infrastructure for those that do not want to manage a piecemeal team. It’s a benefit for smaller companies until you’re large enough to make your own worth it (Disney). For example, Universal uses multiple agencies for different campaigns.

Advice:
Try to avoid lengthy contracts. Agencies try to get you to sign a longer contract, but try to take it project by project.
Costly retainers. Retainers can be high, and be aware that an agency has many clients; they’re not always working on your attraction.
Some will charge an hourly wage and others charge a fee on top of the spend. Example, for $10,000 spent on Google ads, they will take 10% added on top. The agency manages the ads so you don’t have to worry.
Craft your RFP and outline exactly what you need.
What’s campaign distribution?
What specifically do you need?
Sit down with at least 5-10 agencies; treat this like hiring employees (both in terms of testing and in terms of cultural fit).
It’s OK to wait if you don't find a good fit.

There are three broad functions to cover: Media Buy/Placement, Campaign Strategy, and Creative.


Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>2943advertisement,agency,business,iaapa,marketing,tea,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/seo-search-engine-optimization-for-beginners--15483457Empty Malls - https://digiday.com/marketing/online-retailers-using-empty-mall-spaces-test-products/

The Science of Storytelling -
https://marketingland.com/the-science-of-storytelling-245561

The Expanding Market:
“DXB Entertainments saw the number of visitors to Dubai Parks and Resorts rise 48% during the second quarter and 46% during the first half of 2018. International guests accounted for 38% of visitors during the first half, while annual pass holders made up 25% of visits.”

Another Reason to Monitor your Brand:
“A post on a Facebook page called 'Six Flags Club' has been shared over 100,000 times with over 40,000 comments. The post writes that every single person who shares and comments within the next 12 hours will get 4 free Six Flags tickets. Western Mass News confirmed with a spokesperson for Six Flags Wednesday night that the page is not associated with the amusement park. We're told Six Flags is working with Facebook to try and take the post down.”

Peter Weishar is UCF’s new professor of themed entertainment design.


Main Topic:
SEO for Beginners

Step 1 - Keyword Research
Think about what keywords guests will use to find your attraction. Make sure to think about general categories and other terms that the general public might use. For example, not just haunted house, but also haunted maze, Halloween things to do, etc.

Step 2 - Setup your site correctly
Don’t put your text into images on your website. Make sure you have at least 150 - 300 words on each part of your page and you naturally include the keywords a few times in that text.

Google factors in how mobile friendly your website is and how long it takes to load. Make sure to compress the images.

Google Webmasters Program: https://www.google.com/webmasters

Plug-In for Wordpress -> Yoast SEO: https://yoast.com/wordpress/plugins/seo/

Step 3 - Get other websites to link to your site:
Social Media Platforms
Community Event Calendars
Contact your local Visitor Bureaus and ask them to promote you on their website
Partner Pages
Local Bloggers, Newspapers, other media outlets
Attraction Directories, search “Things To Do”

Where to go next?
Creating a blog. Adding more content onto your site. Writing guest blog posts for other blogs and linking back to your site. Using keyword tools like Moz.com:
https://moz.com/explorer/
https://moz.com/free-seo-tools
https://moz.com/beginners-guide-to-seo


Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/15483457Mon, 13 Aug 2018 18:23:36 +0000Seasonal Entertainment Source MagazineNEWS/Quick-Takes: Empty Malls - https://digiday.com/marketing/online-retailers-using-empty-mall-spaces-test-products/ The Science of Storytelling - https://marketingland.com/the-science-of-storytelling-245561 The Expanding Market: “DXB...Empty Malls - https://digiday.com/marketing/online-retailers-using-empty-mall-spaces-test-products/

The Science of Storytelling -
https://marketingland.com/the-science-of-storytelling-245561

The Expanding Market:
“DXB Entertainments saw the number of visitors to Dubai Parks and Resorts rise 48% during the second quarter and 46% during the first half of 2018. International guests accounted for 38% of visitors during the first half, while annual pass holders made up 25% of visits.”

Another Reason to Monitor your Brand:
“A post on a Facebook page called 'Six Flags Club' has been shared over 100,000 times with over 40,000 comments. The post writes that every single person who shares and comments within the next 12 hours will get 4 free Six Flags tickets. Western Mass News confirmed with a spokesperson for Six Flags Wednesday night that the page is not associated with the amusement park. We're told Six Flags is working with Facebook to try and take the post down.”

Peter Weishar is UCF’s new professor of themed entertainment design.


Main Topic:
SEO for Beginners

Step 1 - Keyword Research
Think about what keywords guests will use to find your attraction. Make sure to think about general categories and other terms that the general public might use. For example, not just haunted house, but also haunted maze, Halloween things to do, etc.

Step 2 - Setup your site correctly
Don’t put your text into images on your website. Make sure you have at least 150 - 300 words on each part of your page and you naturally include the keywords a few times in that text.

Google factors in how mobile friendly your website is and how long it takes to load. Make sure to compress the images.

Google Webmasters Program: https://www.google.com/webmasters

Plug-In for Wordpress -> Yoast SEO: https://yoast.com/wordpress/plugins/seo/

Step 3 - Get other websites to link to your site:
Social Media Platforms
Community Event Calendars
Contact your local Visitor Bureaus and ask them to promote you on their website
Partner Pages
Local Bloggers, Newspapers, other media outlets
Attraction Directories, search “Things To Do”

Where to go next?
Creating a blog. Adding more content onto your site. Writing guest blog posts for other blogs and linking back to your site. Using keyword tools like Moz.com:
https://moz.com/explorer/
https://moz.com/free-seo-tools
https://moz.com/beginners-guide-to-seo


Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>2729business,iaapa,marketing,tea,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/navigating-review-websites--15384996Alien: Descent vs. The Void

Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions connection with guests at conventions. Track the hashtag online to see some of the examples. Six Flags brought a scare zone, scare actors, and hosted a main stage announcement panel.
​
Main Topic:
Yelp and TripAdvisor Review Websites
https://hbr.org/2018/02/study-replying-to-customer-reviews-results-in-better-ratings

“Harvard Business Review found that when hotels start responding, they receive 12% more reviews and their ratings increase, on average, by 0.12 stars. While these gains may seem modest, TripAdvisor rounds average ratings to the nearest half star: A hotel with a rating of 4.26 stars will be rounded up to a 4.5, while a hotel with 4.24 stars will be rounded down to a 4. Therefore, even small changes can have a significant impact on consumers’ perceptions.”

Why? “If the consumer notices a manager responding to past reviews, they might decide not to leave a trivial or unsubstantiated negative review, to avoid a potentially uncomfortable online interaction with the manager. Once hotels started responding, they experienced a sharp drop in the rate of short negative reviews. And while longer negative reviews still cropped up, these reviews often contained constructive feedback that could be useful to managers trying to make changes.”

Example of how to handle hecklers: https://tim.blog/2018/07/16/aisha-tyler/

Tips:
Encourage reviews, but focus on one platform at a time (one CTA).
Make sure you have a dedicated team member to managing feedback and reviews.
De-escalate the situation and remove them from the public view as soon as possible.
Assign responses to someone who is trained is guest service and knows how to handle these situations and resolve them.

Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/15384996Tue, 31 Jul 2018 00:22:24 +0000Seasonal Entertainment Source MagazineNEWS/Quick-Takes: Alien: Descent vs. The Void Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions...Alien: Descent vs. The Void

Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions connection with guests at conventions. Track the hashtag online to see some of the examples. Six Flags brought a scare zone, scare actors, and hosted a main stage announcement panel.
​
Main Topic:
Yelp and TripAdvisor Review Websites
https://hbr.org/2018/02/study-replying-to-customer-reviews-results-in-better-ratings

“Harvard Business Review found that when hotels start responding, they receive 12% more reviews and their ratings increase, on average, by 0.12 stars. While these gains may seem modest, TripAdvisor rounds average ratings to the nearest half star: A hotel with a rating of 4.26 stars will be rounded up to a 4.5, while a hotel with 4.24 stars will be rounded down to a 4. Therefore, even small changes can have a significant impact on consumers’ perceptions.”

Why? “If the consumer notices a manager responding to past reviews, they might decide not to leave a trivial or unsubstantiated negative review, to avoid a potentially uncomfortable online interaction with the manager. Once hotels started responding, they experienced a sharp drop in the rate of short negative reviews. And while longer negative reviews still cropped up, these reviews often contained constructive feedback that could be useful to managers trying to make changes.”

Example of how to handle hecklers: https://tim.blog/2018/07/16/aisha-tyler/

Tips:
Encourage reviews, but focus on one platform at a time (one CTA).
Make sure you have a dedicated team member to managing feedback and reviews.
De-escalate the situation and remove them from the public view as soon as possible.
Assign responses to someone who is trained is guest service and knows how to handle these situations and resolve them.

Wrap-Up:

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>1565attractions,business,iaapa,marketing,tea,themedentertainment,tripadvisorfalse3fullhttps://www.spreaker.com/episode/digital-vs-traditional-marketing-for-big-and-small-attractions--15306439Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html

Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727

TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/

Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324b

Six Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639
​
Main Topic:
Digital vs. Traditional Marketing for big and small attractions

Understand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.
As always, you must understand your market.
Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”
Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.
Marketing is only useful if it can maintain a market.

The Marketing Funnel
Top: Cold leads go in
Bottom: Conversion
Digital marketing is at the bottom and Traditional is at the top.
You begin with general awareness and work them down.

Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact.

Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/15306439Sun, 22 Jul 2018 18:10:16 +0000Seasonal Entertainment Source MagazineNEWS/Quick-Takes: Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html Reviews of Comic-Con Activations including escape rooms:...Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html

Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727

TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/

Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324b

Six Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639
​
Main Topic:
Digital vs. Traditional Marketing for big and small attractions

Understand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.
As always, you must understand your market.
Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”
Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.
Marketing is only useful if it can maintain a market.

The Marketing Funnel
Top: Cold leads go in
Bottom: Conversion
Digital marketing is at the bottom and Traditional is at the top.
You begin with general awareness and work them down.

Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact.

Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>2117attractions,business,iaapa,marketing,teafalse3fullhttps://www.spreaker.com/episode/picking-partners-how-to-evaluate-sponsorship-opportunities--15274500

NEWS/Quick-Takes:
Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/

Live stream from a roller coaster: http://bradjashinsky.com/live-stream-roller-coaster/

Changing The Game: Socialize Founder Akanksha Goel On The Evolution Of Her Digital Media Agency: https://www.entrepreneur.com/article/316645
Explanation of strategy: “Goel reveals its strategy to be something she calls “ART + SCIENCE.” “ART stands for thumb-stopping creative,” she says. “In a region where people spend so much time on mobile, a brand’s content/message/story needs to stand out while their audience is scrolling. Our creative team specializes in creating this content that is built for the mobile newsfeed. SCIENCE stands for innovative media, harnessing the power of real-time social data to target audiences with military precision, allowing our personalized messages to be seen by the right people, at scale– driving measurable business growth for clients.”

How museums are attracting new audiences with creative ways to enhance guests’ well-being: http://www.iaapa.org/news/funworld/funworld-magazine/cover-story---namaste---july-2018

Alton Towers set for major expansion with 102 'camping pods': https://www.birminghammail.co.uk/news/midlands-news/alton-towers-set-major-expansion-14887771 “each pod will have a double bed and two singles, as well as electricity, with communal shower and toilet blocks elsewhere.”

Disney World holiday plans include Toy Story Land, 'Up' show
http://www.orlandosentinel.com/travel/attractions/theme-park-rangers-blog/os-et-disney-christmas-toy-story-land-20180709-story.html

Facebook Tests New Info Labels for Branded Content Partnerships
https://www.socialmediatoday.com/news/facebook-tests-new-info-labels-for-branded-content-partnerships/527783/

​
Main Topic:
Evaluating Sponsorship Opportunities
Make sure you vet them properly:
Media Kit - Are they giving you real numbers? Distribution?
Website- Is it updated, responsive, good meta, etc?
What is their social presence like? Are people reacting?
Referrals - Who else has worked with them and what did they say?
Make sure they truly reach the market you’re targeting.
Focus on your call to action and simplify the steps.
Tie it back to your ‘why’ so that it is coherent.
Don’t forget to think outside of the box; good partners are always responsive.
Understand this takes more work.
Is the team excited to work with you?
Problem versus the ‘Potential’ mindset.
Brad’s examples:
Foodbeast.
Crypt TV.

Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/15274500Tue, 17 Jul 2018 19:50:19 +0000Seasonal Entertainment Source MagazinePicking Partners: How To Evaluate Sponsorship Opportunities NEWS/Quick-Takes: Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/ Live stream from a roller coaster:...

NEWS/Quick-Takes:
Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/

Live stream from a roller coaster: http://bradjashinsky.com/live-stream-roller-coaster/

Changing The Game: Socialize Founder Akanksha Goel On The Evolution Of Her Digital Media Agency: https://www.entrepreneur.com/article/316645
Explanation of strategy: “Goel reveals its strategy to be something she calls “ART + SCIENCE.” “ART stands for thumb-stopping creative,” she says. “In a region where people spend so much time on mobile, a brand’s content/message/story needs to stand out while their audience is scrolling. Our creative team specializes in creating this content that is built for the mobile newsfeed. SCIENCE stands for innovative media, harnessing the power of real-time social data to target audiences with military precision, allowing our personalized messages to be seen by the right people, at scale– driving measurable business growth for clients.”

How museums are attracting new audiences with creative ways to enhance guests’ well-being: http://www.iaapa.org/news/funworld/funworld-magazine/cover-story---namaste---july-2018

Alton Towers set for major expansion with 102 'camping pods': https://www.birminghammail.co.uk/news/midlands-news/alton-towers-set-major-expansion-14887771 “each pod will have a double bed and two singles, as well as electricity, with communal shower and toilet blocks elsewhere.”

Disney World holiday plans include Toy Story Land, 'Up' show
http://www.orlandosentinel.com/travel/attractions/theme-park-rangers-blog/os-et-disney-christmas-toy-story-land-20180709-story.html

Facebook Tests New Info Labels for Branded Content Partnerships
https://www.socialmediatoday.com/news/facebook-tests-new-info-labels-for-branded-content-partnerships/527783/

​
Main Topic:
Evaluating Sponsorship Opportunities
Make sure you vet them properly:
Media Kit - Are they giving you real numbers? Distribution?
Website- Is it updated, responsive, good meta, etc?
What is their social presence like? Are people reacting?
Referrals - Who else has worked with them and what did they say?
Make sure they truly reach the market you’re targeting.
Focus on your call to action and simplify the steps.
Tie it back to your ‘why’ so that it is coherent.
Don’t forget to think outside of the box; good partners are always responsive.
Understand this takes more work.
Is the team excited to work with you?
Problem versus the ‘Potential’ mindset.
Brad’s examples:
Foodbeast.
Crypt TV.

Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: 2159business,gettingsponsors,iaapa,marketing,partnership,socialmedia,sponsors,strategy,tea,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/ask-more-a-simple-guide-to-asking-more-effective-guest-survey-questions--15237908
Blooloop’s Top 50 Theme Park Influencer List
An interesting read to see the diversity of the industry.
https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50

How Cedar Fair Scaled An Immersive Mobile Experience
Jim Denny VP of eCommerce: https://www.bloomreach.com/en/blog/2018/06/how-cedar-fair-scaled-an-immersive-mobile-experience.html


Main Topic:
Ask More: A Simple Guide to Asking More Effective Guest Survey Questions

Recommended Reading
1.Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy. By Ryan Levesque https://amzn.to/2ztMn7k

2.Decisive: How to Make Better Choices in Life and Work by Chip & Dan Heath https://amzn.to/2u8ZeGQ
3.Influence: The Psychology of Persuasion by Robert B. Cialdini https://amzn.to/2KKVSEe

General Notes
1.Everyone should be surveying, no matter the size/level of experience.
1.It doesn’t have to be complex.
2.Understand what you’re going to use the data for and how to codify it (see below for biases)
3.Don’t make the surveys too long, 3-5 questions max but 3 is ideal.
4.People are terrible at predictions.
1.Ask: What did they not like, what did they do in the past.
5.People are bad at giving examples without proper framing.
1.Ask: ‘On a scale from 1-10 how would rate the ride?’ and then ‘why did you not rate it lower’
6.The longer the response, the closer you are to a pain or peak point.
7.Understand the Net Promoter Score below
a.Remember we want to move people up ranks to have incredible experiences and not waste too much time on the pits if they aren’t realistic.
8.Understand the genre of the survey:
Quantitative
Qualitative
Observing
Net Promoter Score (below)
9.Use surveys to counter biases
Narrow Framing
Confirmation Bias
Short-Term Emotion
Overconfidence

About the Net Promoter Score:
“On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or a colleague?” Based on their rating, customers are then classified in 3 categories: detractors, passives and promoters”
https://www.medallia.com/net-promoter-score/

Brad’s Invisible Asymptotes Reference
“I see many companies spend time analyzing funnels and seeing who emerges out the bottom. As a company grows, though, and from the start, it's just as important to look at those who never make it through the funnel, or who jump out of it at the very top.

When companies run focus groups on their products, they often show me the positive feedback. I'm almost invariably more interested in the folks who've registered negative feedback, though I sense many product teams find watching that material to be stomach-churning. Sometimes the feedback isn't useful in the moment; perhaps you have such strong product-market fit with a different cohort that it isn't useful. Still, it's never not a bit of a prick to the ego.

However, all honest negative feedback forms the basis of some asymptote in some customer segment, even if the constraint isn't constricting yet. Even if companies I meet with don't yet have an idea of how to deal with a problem, I'm always curious to see if they have a good explanation for what that problem is.

One important sidenote on this topic is that I'm often invited to give product feedback, more than I can find time for these days. When I'm doing so in person, some product teams can't help but jump in as soon as I raise any concerns, just to show they've already anticipated my objections.

I advise just listening all the way through the first time, to hear the why of someone's feedback, before cutting them off. You'll never be there in person with each customer to talk them out of their reasoning, your product or service has to do that work. The batting average of product people who try to explain to their customers why they're wrong is...not good. It's a sure way to put them off of giving you feedback in the future, too.”]]>https://api.spreaker.com/episode/15237908Wed, 11 Jul 2018 23:53:34 +0000Seasonal Entertainment Source MagazineNEWS Blooloop’s Top 50 Theme Park Influencer List An interesting read to see the diversity of the industry. https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50 How Cedar Fair Scaled An Immersive Mobile Experience Jim Denny VP...
Blooloop’s Top 50 Theme Park Influencer List
An interesting read to see the diversity of the industry.
https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50

How Cedar Fair Scaled An Immersive Mobile Experience
Jim Denny VP of eCommerce: https://www.bloomreach.com/en/blog/2018/06/how-cedar-fair-scaled-an-immersive-mobile-experience.html


Main Topic:
Ask More: A Simple Guide to Asking More Effective Guest Survey Questions

Recommended Reading
1.Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy. By Ryan Levesque https://amzn.to/2ztMn7k

2.Decisive: How to Make Better Choices in Life and Work by Chip & Dan Heath https://amzn.to/2u8ZeGQ
3.Influence: The Psychology of Persuasion by Robert B. Cialdini https://amzn.to/2KKVSEe

General Notes
1.Everyone should be surveying, no matter the size/level of experience.
1.It doesn’t have to be complex.
2.Understand what you’re going to use the data for and how to codify it (see below for biases)
3.Don’t make the surveys too long, 3-5 questions max but 3 is ideal.
4.People are terrible at predictions.
1.Ask: What did they not like, what did they do in the past.
5.People are bad at giving examples without proper framing.
1.Ask: ‘On a scale from 1-10 how would rate the ride?’ and then ‘why did you not rate it lower’
6.The longer the response, the closer you are to a pain or peak point.
7.Understand the Net Promoter Score below
a.Remember we want to move people up ranks to have incredible experiences and not waste too much time on the pits if they aren’t realistic.
8.Understand the genre of the survey:
Quantitative
Qualitative
Observing
Net Promoter Score (below)
9.Use surveys to counter biases
Narrow Framing
Confirmation Bias
Short-Term Emotion
Overconfidence

About the Net Promoter Score:
“On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or a colleague?” Based on their rating, customers are then classified in 3 categories: detractors, passives and promoters”
https://www.medallia.com/net-promoter-score/

Brad’s Invisible Asymptotes Reference
“I see many companies spend time analyzing funnels and seeing who emerges out the bottom. As a company grows, though, and from the start, it's just as important to look at those who never make it through the funnel, or who jump out of it at the very top.

When companies run focus groups on their products, they often show me the positive feedback. I'm almost invariably more interested in the folks who've registered negative feedback, though I sense many product teams find watching that material to be stomach-churning. Sometimes the feedback isn't useful in the moment; perhaps you have such strong product-market fit with a different cohort that it isn't useful. Still, it's never not a bit of a prick to the ego.

However, all honest negative feedback forms the basis of some asymptote in some customer segment, even if the constraint isn't constricting yet. Even if companies I meet with don't yet have an idea of how to deal with a problem, I'm always curious to see if they have a good explanation for what that problem is.

One important sidenote on this topic is that I'm often invited to give product feedback, more than I can find...]]>1960attractions,business,iaapa,marketing,socialmedia,survey,tea,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/how-do-you-set-prices-for-your-attraction--15181893Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.


NEWS/Quick-Takes:
California Data Privacy Law Passes
“The bill -- AB 375, or the California Consumer Privacy Act -- turns the tech world's business model on its head by letting regular internet users ask for the data a company has collected on them and whom the data has been sold to. That alone could be eye-opening for consumers. Most people understand their online activity is being tracked for targeted advertising, but we don't have a broad understanding of what data's being used. The bill will take effect at the beginning of 2020.”

Facebook/Twitter now publicly show all ads a brand is running
“Every Facebook Page carries a new button called “Info and Ads.” That new section will display the ads the Page is currently running across Facebook, Instagram, Messenger and Facebook’s partner network. Facebook also will have a button to report each ad. Facebook also will publicly share more information about Pages. Pages will display changes to their names along with the date they were created. Facebook said it plans to add more information in the coming weeks.”

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities
Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.
https://www.socialmediatoday.com/news/pinterest-is-growing-faster-than-twitter-and-snapchat-and-offers-significa/524417/


Main Topic:
Pricing Your Attraction
Consider: Are you a Value or Luxury Play?
Have you tested pricing through digital A/B tests, etc.?

Examples:
Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.
Pat Flynn - Testing your product before the product is built.
Use the contrast principle.
Stay away from predictions; people are terrible at predictions.
Always offer tiers.
Find out your optimal capacity; you can make a fatal mistake if you misjudge your capacity. Whatever you think the capacity will be, divide it in half and price from there.

Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/15181893Tue, 03 Jul 2018 08:57:08 +0000Seasonal Entertainment Source MagazineHow do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical. NEWS/Quick-Takes: California Data Privacy Law Passes “The bill -- AB 375, or the California...Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.


NEWS/Quick-Takes:
California Data Privacy Law Passes
“The bill -- AB 375, or the California Consumer Privacy Act -- turns the tech world's business model on its head by letting regular internet users ask for the data a company has collected on them and whom the data has been sold to. That alone could be eye-opening for consumers. Most people understand their online activity is being tracked for targeted advertising, but we don't have a broad understanding of what data's being used. The bill will take effect at the beginning of 2020.”

Facebook/Twitter now publicly show all ads a brand is running
“Every Facebook Page carries a new button called “Info and Ads.” That new section will display the ads the Page is currently running across Facebook, Instagram, Messenger and Facebook’s partner network. Facebook also will have a button to report each ad. Facebook also will publicly share more information about Pages. Pages will display changes to their names along with the date they were created. Facebook said it plans to add more information in the coming weeks.”

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities
Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.
https://www.socialmediatoday.com/news/pinterest-is-growing-faster-than-twitter-and-snapchat-and-offers-significa/524417/


Main Topic:
Pricing Your Attraction
Consider: Are you a Value or Luxury Play?
Have you tested pricing through digital A/B tests, etc.?

Examples:
Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical.
Pat Flynn - Testing your product before the product is built.
Use the contrast principle.
Stay away from predictions; people are terrible at predictions.
Always offer tiers.
Find out your optimal capacity; you can make a fatal mistake if you misjudge your capacity. Whatever you think the capacity will be, divide it in half and price from there.

Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>1901eventmarketing,facebook,iaapa,marketing,socialmediamarketing,themeparks,zoofalse3fullhttps://www.spreaker.com/episode/which-social-platform-should-i-use-for-my-attraction-the-social-media-starter-kit--15128929
NEWS/Quick-Takes:
Instagram TV is pulling us ever closer to a future full of tall videos
https://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos
“Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively looking for something. Instagram, you’re waiting in line and it’s like, let me just go waste some time.”
https://www.nytimes.com/2018/06/21/style/instagram-igtv.html

Tours and Activities Sector Still Faces Challenge of Moving Bookings Online (I thought this could be an interesting conversation about last-minute bookings for seasonal events)
https://skift.com/2018/06/12/tours-and-activities-sector-still-faces-challenge-of-moving-bookings-online/


Main Topic:
Social Media Starter Kit
There is no easy answer.

Here are a few things to try:
Register your name at least on everything to keep it (yelp, facebook, and Google my business).
Maintain consistency on platforms (keywords, logo, name spelled the same, etc).
Family targets: Facebook/IG
Younger: Snapchat/IG
Twitter: Reporters and professionals
LinkedIn: B2B / Business Development

Understand why you are using the platform.
Answer these questions:
What are we trying to get from the platform?
Awareness
Engagement
Authority
Leads
Sales
Business Development
Traditional Media
Customer Service
Who specifically are we trying to engage?

Why do people use social media?
To stay in touch with friends
To stay up to date with current events
To fill u spare time
To find Entertaining Content
General Networking
Because of Social Groups
To Share Photos or Videos
To Research/ Find Products to Buy


Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/15128929Mon, 25 Jun 2018 22:54:03 +0000Seasonal Entertainment Source MagazineThere is no easy answer to which platform you should choose, but here’s a guide to follow! NEWS/Quick-Takes: Instagram TV is pulling us ever closer to a future full of tall videos...
NEWS/Quick-Takes:
Instagram TV is pulling us ever closer to a future full of tall videos
https://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos
“Everyone spends time on Instagram,” he said. “Every single person is always on Instagram. When you go to YouTube, you’re actively looking for something. Instagram, you’re waiting in line and it’s like, let me just go waste some time.”
https://www.nytimes.com/2018/06/21/style/instagram-igtv.html

Tours and Activities Sector Still Faces Challenge of Moving Bookings Online (I thought this could be an interesting conversation about last-minute bookings for seasonal events)
https://skift.com/2018/06/12/tours-and-activities-sector-still-faces-challenge-of-moving-bookings-online/


Main Topic:
Social Media Starter Kit
There is no easy answer.

Here are a few things to try:
Register your name at least on everything to keep it (yelp, facebook, and Google my business).
Maintain consistency on platforms (keywords, logo, name spelled the same, etc).
Family targets: Facebook/IG
Younger: Snapchat/IG
Twitter: Reporters and professionals
LinkedIn: B2B / Business Development

Understand why you are using the platform.
Answer these questions:
What are we trying to get from the platform?
Awareness
Engagement
Authority
Leads
Sales
Business Development
Traditional Media
Customer Service
Who specifically are we trying to engage?

Why do people use social media?
To stay in touch with friends
To stay up to date with current events
To fill u spare time
To find Entertaining Content
General Networking
Because of Social Groups
To Share Photos or Videos
To Research/ Find Products to Buy


Wrap-Up:
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>1840aquarium,business,iaapa,marketing,socialmedia,tea,theme,themedentertainment,themepark,zoofalse3fullhttps://www.spreaker.com/episode/how-to-not-squander-media-attention-just-imagine-the-look-on-your-team-s-face--15082083
How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker (https://amzn.to/2ymtJ0E), we offer up a checklist for more meaningful media mentions.

NEWS/Quick-Takes
BarkBox cuts Facebook spending in favor of traditional channels
“Smart companies will always be looking to find eyeballs in other places at lower costs.”
https://digiday.com/marketing/barkbox-cuts-facebook-spending-favor-traditional-channels/

Warner Bros. crackdown puts Dark Mark over Potter festivals
"It's almost as if Warner Bros. has been taken over by Voldemort, trying to use dark magic to destroy the light of a little town," said Sarah Jo Tucker, a 21-year-old junior at Chestnut Hill College, which hosts a Quidditch tournament that coincides with the annual suburban Philadelphia festival.
https://www.nwitimes.com/entertainment/warner-bros-crackdown-puts-dark-mark-over-potter-festivals/article_d7a32e32-f532-5e97-b655-897089fa6a3e.html

Curated Graduation List from Audible:
“The speech you wish your commencement speaker had made”
https://www.audible.com/ep/s/audiobooks-graduation


Main Topic: Media Events
Brad’s event at Great America and launching their new rollercoaster.
When should you do a media event? What is the correct size?
Think about the end result and work backward.
Example: Great America knew it was a large event and easy to pitch. Versus the VR event Knott’s held, which needed a smaller group because more one on one time was required. Knott’s was able to walk each person through the experience.
One on one works great for exclusives when you need to explain history or details.
Should you do a large event, small groups or one-on-one?

“The Art of Gathering: How We Meet and Why It Matters” by Priya Parker
Book link: https://amzn.to/2ymtJ0E
-We reduce gatherings to the things and not the people.
Focus first on the purpose- the real purpose.
A category is not a purpose.
Exclude people who don't fit the purpose.

-Think about the size: 6, 12-15, 30, 150.

-Don't be a chill host.

-Manage the transition into the gathering passageway /ushering
Then she fell: attendees first seated in a reception area and given an elixir/keys

-The opening & ending
Don't open with logistics & never end on logistics.
If you need logistics, do it as the 2nd to last rather than the last.
Add a Thank You: honor them!
Recall your purpose.
What is your exit line?


Wrap-Up
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/15082083Tue, 19 Jun 2018 08:32:05 +0000Seasonal Entertainment Source MagazineJust imagine the look on your team’s face when you receive that extra media coverage! How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The...
How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker (https://amzn.to/2ymtJ0E), we offer up a checklist for more meaningful media mentions.

NEWS/Quick-Takes
BarkBox cuts Facebook spending in favor of traditional channels
“Smart companies will always be looking to find eyeballs in other places at lower costs.”
https://digiday.com/marketing/barkbox-cuts-facebook-spending-favor-traditional-channels/

Warner Bros. crackdown puts Dark Mark over Potter festivals
"It's almost as if Warner Bros. has been taken over by Voldemort, trying to use dark magic to destroy the light of a little town," said Sarah Jo Tucker, a 21-year-old junior at Chestnut Hill College, which hosts a Quidditch tournament that coincides with the annual suburban Philadelphia festival.
https://www.nwitimes.com/entertainment/warner-bros-crackdown-puts-dark-mark-over-potter-festivals/article_d7a32e32-f532-5e97-b655-897089fa6a3e.html

Curated Graduation List from Audible:
“The speech you wish your commencement speaker had made”
https://www.audible.com/ep/s/audiobooks-graduation


Main Topic: Media Events
Brad’s event at Great America and launching their new rollercoaster.
When should you do a media event? What is the correct size?
Think about the end result and work backward.
Example: Great America knew it was a large event and easy to pitch. Versus the VR event Knott’s held, which needed a smaller group because more one on one time was required. Knott’s was able to walk each person through the experience.
One on one works great for exclusives when you need to explain history or details.
Should you do a large event, small groups or one-on-one?

“The Art of Gathering: How We Meet and Why It Matters” by Priya Parker
Book link: https://amzn.to/2ymtJ0E
-We reduce gatherings to the things and not the people.
Focus first on the purpose- the real purpose.
A category is not a purpose.
Exclude people who don't fit the purpose.

-Think about the size: 6, 12-15, 30, 150.

-Don't be a chill host.

-Manage the transition into the gathering passageway /ushering
Then she fell: attendees first seated in a reception area and given an elixir/keys

-The opening & ending
Don't open with logistics & never end on logistics.
If you need logistics, do it as the 2nd to last rather than the last.
Add a Thank You: honor them!
Recall your purpose.
What is your exit line?


Wrap-Up
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>2589attractions,business,iaapa,marketing,mediaevent,medianight,press,pressevent,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/how-do-you-use-retargeting-the-cornerstone-conversion-tactic-for-your-attraction-explained--15025034“Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database.”


NEWS/Quick-Takes
When: The Scientific Secrets of Perfect Timing
Book by Daniel H. Pink
Brad’s take: The book is a quick read that I didn’t completely enjoy, but there were some valuable takeaways. The chapter about the importance of endings was interesting and directly applied to attractions. “Endings are very important. Several studies have shown that experiences are judged by their ending. Peaks and endings are most prominently remembered. Just look at Yelp and TripAdvisor reviews. Signaling an ending can make people appreciate things more. For example, in a chocolate taste test, participants enjoyed the last chocolate more when told it was the last chocolate, even though it was exactly the same as the other chocolates. How can you make your attraction’s finale extra special?”

THE VOID Expansion (9 locations opening. Total of 17 globally)
Great article in FunWorld - http://www.iaapa.org/news/funworld/funworld-magazine/feature---into-the-void---june-2018

Brand attractions taking over!
“THE GUINNESS Storehouse in Dublin is the most visited attraction in Ireland during a record year, tourism figures reveal. More than 1.7 million people looked round the home of Ireland's most famous stout in 2017, according to Fáilte Ireland's annual list of Ireland's most popular visitor attractions.”
https://www.irishnews.com/news/2018/06/09/news/guinness-storehouse-in-dublin-is-the-most-visited-attraction-in-ireland-during-a-record-year-for-tourist-industry-1351468/

Instagram Rolls Out '@Mention Sharing', a New Way Share Stories Content
https://www.socialmediatoday.com/news/instagram-rolls-out-mention-sharing-a-new-way-share-stories-content/525264/

Facebook's 3D Posts are Coming - Here's What They'll look Like
“the new 3D posts will provide a level of depth to posted images, and will respond when you scroll past or angle your phone.”
https://www.socialmediatoday.com/news/facebooks-3d-posts-are-coming-heres-what-theyll-look-like/525332/


A perfect follow-up to our influencer show:
3 Ways to Determine if an Influencer’s Impact Is Real or Fake.
It's sometimes hard to tell if followers are bought or genuine.
https://www.adweek.com/brand-marketing/3-ways-to-determine-if-an-influencers-impact-is-real-or-fake/

Wrap-Up
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/15025034Tue, 12 Jun 2018 06:17:39 +0000Seasonal Entertainment Source MagazineThe hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction. “Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a...“Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database.”


NEWS/Quick-Takes
When: The Scientific Secrets of Perfect Timing
Book by Daniel H. Pink
Brad’s take: The book is a quick read that I didn’t completely enjoy, but there were some valuable takeaways. The chapter about the importance of endings was interesting and directly applied to attractions. “Endings are very important. Several studies have shown that experiences are judged by their ending. Peaks and endings are most prominently remembered. Just look at Yelp and TripAdvisor reviews. Signaling an ending can make people appreciate things more. For example, in a chocolate taste test, participants enjoyed the last chocolate more when told it was the last chocolate, even though it was exactly the same as the other chocolates. How can you make your attraction’s finale extra special?”

THE VOID Expansion (9 locations opening. Total of 17 globally)
Great article in FunWorld - http://www.iaapa.org/news/funworld/funworld-magazine/feature---into-the-void---june-2018

Brand attractions taking over!
“THE GUINNESS Storehouse in Dublin is the most visited attraction in Ireland during a record year, tourism figures reveal. More than 1.7 million people looked round the home of Ireland's most famous stout in 2017, according to Fáilte Ireland's annual list of Ireland's most popular visitor attractions.”
https://www.irishnews.com/news/2018/06/09/news/guinness-storehouse-in-dublin-is-the-most-visited-attraction-in-ireland-during-a-record-year-for-tourist-industry-1351468/

Instagram Rolls Out '@Mention Sharing', a New Way Share Stories Content
https://www.socialmediatoday.com/news/instagram-rolls-out-mention-sharing-a-new-way-share-stories-content/525264/

Facebook's 3D Posts are Coming - Here's What They'll look Like
“the new 3D posts will provide a level of depth to posted images, and will respond when you scroll past or angle your phone.”
https://www.socialmediatoday.com/news/facebooks-3d-posts-are-coming-heres-what-theyll-look-like/525332/


A perfect follow-up to our influencer show:
3 Ways to Determine if an Influencer’s Impact Is Real or Fake.
It's sometimes hard to tell if followers are bought or genuine.
https://www.adweek.com/brand-marketing/3-ways-to-determine-if-an-influencers-impact-is-real-or-fake/

Wrap-Up
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>1937attractions,business,iaapa,marketing,retargeting,socialmedia,tea,themedentertainmentfalse3fullhttps://www.spreaker.com/episode/can-you-explain-what-you-do-in-one-sentence--14969289Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here: https://amzn.to/2kOGSFY) we discuss the importance of explaining the whole story to your customers.

Send us your one-liners for a chance to be featured on the show!
Email: philip@gantom.com

Subscribe to show notes: www.marketingyourattraction.com

NEWS

1. AT&T Shape Conference at Warner Bros. (Entertainment/Technology/VR/AR)
-Red Hydrogen Holographic Phone
-Brent Bushnel from Two-Bit Circus Presentation
(Launching 50,000 square foot Micro-Amusement Park in LA later this year)
Brad’s takeaways from Two-Bit’s Presentation:
Scalability and immersion are opposing forces.
Future Successful Experiences will be immersive, out-of-home, social, intuitive and as a bonus meaningful.
Videos will eventually be posted at: https://shape.att.com

2. Mary Meeker’s Annual Internet Trends Report
General Partner at Kleiner Perkins
https://www.recode.net/2018/5/30/17385116/mary-meeker-slides-internet-trends-code-conference-2018
Advertising Slides: 96 - 99
Household Spending Slide 132: Spending on Entertainment is slightly decreasing

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/14969289Mon, 04 Jun 2018 21:46:40 +0000Seasonal Entertainment Source MagazineYour listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success. Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here:...Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here: https://amzn.to/2kOGSFY) we discuss the importance of explaining the whole story to your customers.

Send us your one-liners for a chance to be featured on the show!
Email: philip@gantom.com

Subscribe to show notes: www.marketingyourattraction.com

NEWS

1. AT&T Shape Conference at Warner Bros. (Entertainment/Technology/VR/AR)
-Red Hydrogen Holographic Phone
-Brent Bushnel from Two-Bit Circus Presentation
(Launching 50,000 square foot Micro-Amusement Park in LA later this year)
Brad’s takeaways from Two-Bit’s Presentation:
Scalability and immersion are opposing forces.
Future Successful Experiences will be immersive, out-of-home, social, intuitive and as a bonus meaningful.
Videos will eventually be posted at: https://shape.att.com

2. Mary Meeker’s Annual Internet Trends Report
General Partner at Kleiner Perkins
https://www.recode.net/2018/5/30/17385116/mary-meeker-slides-internet-trends-code-conference-2018
Advertising Slides: 96 - 99
Household Spending Slide 132: Spending on Entertainment is slightly decreasing

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>2393attractionsindustry,brand,branding,business,iaapa,marketing,museum,socialmedia,storytelling,tea,themepark,zoofalse3fullhttps://www.spreaker.com/episode/episode-13-marketing-your-attraction-podcast-mixdown--14910596Make it Stick: https://amzn.to/2xm6xPn
Building a Story Brand: https://amzn.to/2IV9U5h

News
-Pew Research Center report about social media usage: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

-PDF on Top Email Subject Lines from Ask Formula: https://s3.amazonaws.com/ask-warming/Email-Subject-Line-Samples-FINAL.pdf?inf_contact_key=28ca53e19865bdb14bbbf48866e1d73cee94d3f3ef24fd570c0716b71686a8a4

-The Eureka Springs City Advertising and Promotion Commission gave Halloween City $4,000 for marketing efforts: http://www.lovelycitizen.com/story/2513061.html

-“Decorating Disney: Halloween” will be part of “31 Days of Halloween.” https://www.disneyabcpress.com/freeform/pressrelease/breaking-news-from-freeforms-2018-upfront-presentation/

-Excellent article on influencers: https://www.fairobserver.com/culture/social-media-influencers-marketing-twitter-facebook-instagram-news-51421/

-Tour companies experimenting with Halloween packages: https://www.gadventures.com.au/trips/draculashalloweenpartyintransylvania/EQHH/

-Wired’s How Social Media Became a Pink Collar Job: “The assumption was that these jobs were extensions of what people would be doing for fun anyway.” https://www.wired.com/story/how-social-media-became-a-pink-collar-job/

-Twitter introduces new US election candidate labels & launches its Political Campaigning Policy: https://marketingland.com/twitter-introduces-new-us-election-candidate-labels-launches-its-political-campaigning-policy-241017

-FTC Guide -> https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Subscribe to show notes: www.marketingyourattraction.com]]>https://api.spreaker.com/episode/14910596Mon, 28 May 2018 20:40:22 +0000Seasonal Entertainment Source MagazinePeople buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.” Make it Stick: https://amzn.to/2xm6xPn Building a Story Brand:...Make it Stick: https://amzn.to/2xm6xPn
Building a Story Brand: https://amzn.to/2IV9U5h

News
-Pew Research Center report about social media usage: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

-PDF on Top Email Subject Lines from Ask Formula: https://s3.amazonaws.com/ask-warming/Email-Subject-Line-Samples-FINAL.pdf?inf_contact_key=28ca53e19865bdb14bbbf48866e1d73cee94d3f3ef24fd570c0716b71686a8a4

-The Eureka Springs City Advertising and Promotion Commission gave Halloween City $4,000 for marketing efforts: http://www.lovelycitizen.com/story/2513061.html

-“Decorating Disney: Halloween” will be part of “31 Days of Halloween.” https://www.disneyabcpress.com/freeform/pressrelease/breaking-news-from-freeforms-2018-upfront-presentation/

-Excellent article on influencers: https://www.fairobserver.com/culture/social-media-influencers-marketing-twitter-facebook-instagram-news-51421/

-Tour companies experimenting with Halloween packages: https://www.gadventures.com.au/trips/draculashalloweenpartyintransylvania/EQHH/

-Wired’s How Social Media Became a Pink Collar Job: “The assumption was that these jobs were extensions of what people would be doing for fun anyway.” https://www.wired.com/story/how-social-media-became-a-pink-collar-job/

-Twitter introduces new US election candidate labels & launches its Political Campaigning Policy: https://marketingland.com/twitter-introduces-new-us-election-candidate-labels-launches-its-political-campaigning-policy-241017

-FTC Guide -> https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Subscribe to show notes: www.marketingyourattraction.com]]>2377attractions,branding,business,iaapa,marketing,marketingtips,storytelling,teafalse3fullhttps://www.spreaker.com/episode/in-the-era-of-ai-business-partnerships-differentiate--14790467
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Subscribe to show notes: www.marketingyourattraction.com]]>https://api.spreaker.com/episode/14790467Mon, 21 May 2018 19:56:53 +0000Seasonal Entertainment Source MagazineThe hosts discuss the value of local business partnerships. News: Google Duplex, Skorr, AI Influencers. Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use...
Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

Subscribe to show notes: www.marketingyourattraction.com]]>2225ai,business,google,iaapa,marketing,skorr,socialmedia,themedentertainment,themeparkfalse3fullhttps://www.spreaker.com/episode/elements-of-the-modern-press-kit--14848667Subscribe for expanded show notes: www.marketingyourattraction.com

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>https://api.spreaker.com/episode/14848667Mon, 21 May 2018 19:51:20 +0000Seasonal Entertainment Source MagazineWe explore press kit essentials and media pitches. Subscribe for expanded show notes: www.marketingyourattraction.com Leadership Symposium:...Subscribe for expanded show notes: www.marketingyourattraction.com

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
Use ‘GANTOMINSIDER’ for $30 OFF

Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com]]>1695business,marketing,media,mediakit,presskit,pressrelease,socialmediafalse3fullhttps://www.spreaker.com/episode/influencer-marketing--14735372News: Instagram payments & a warning on ‘experts.’
Subscribe: www.marketingyourattraction.com]]>https://api.spreaker.com/episode/14735372Tue, 08 May 2018 15:42:37 +0000Seasonal Entertainment Source MagazineInfluencer Marketing is evolving rapidly and is a significant tool is today’s marketing toolkit. Dive into use examples, dos, and don'ts in this episode. News: Instagram payments & a warning on ‘experts.’ Subscribe: www.marketingyourattraction.comNews: Instagram payments & a warning on ‘experts.’
Subscribe: www.marketingyourattraction.com]]>3200business,influencer,marketing,socialmediafalse3fullhttps://www.spreaker.com/episode/frame-ideas-for-meaning--14666008News: Google Rules The World, but so does Facebook; Amazon's Ad Business; Thinkwell Media; Thorpe Park; Axe-Throwing Leagues.
Subscribe: www.marketingyourattraction.com]]>https://api.spreaker.com/episode/14666008Mon, 30 Apr 2018 07:07:45 +0000Seasonal Entertainment Source MagazineIdeas stick because they tap into emotion via our ‘Profound Motivation.’ As marketers, we frame ideas to tap into emotion, but often disregard the Profound Motivations of guests. We discuss the concept of framing for higher level motivations. News:...News: Google Rules The World, but so does Facebook; Amazon's Ad Business; Thinkwell Media; Thorpe Park; Axe-Throwing Leagues.
Subscribe: www.marketingyourattraction.com]]>2468attractions,business,godin,heath,iaapa,marketing,meaning,socialmedia,tea,themeparksfalse3fullhttps://www.spreaker.com/episode/trends-in-the-social-landscape--14603050Trends in The Social Landscape

News Items:
Once focused on scale, Hearst is cutting back on aggregation and viral fluff
Disney Parks App

Campaign Example:
Google Connect LIVE

Subscribe here: www.marketingyourattraction.com]]>https://api.spreaker.com/episode/14603050Mon, 23 Apr 2018 01:07:51 +0000Seasonal Entertainment Source MagazineMain Topic: Trends in The Social Landscape News Items: Once focused on scale, Hearst is cutting back on aggregation and viral fluff Disney Parks App Campaign Example: Google Connect LIVE Subscribe here: www.marketingyourattraction.comTrends in The Social Landscape

News Items:
Once focused on scale, Hearst is cutting back on aggregation and viral fluff
Disney Parks App

Campaign Example:
Google Connect LIVE

Subscribe here: www.marketingyourattraction.com]]>28542018,business,marketing,socialmedia,trendsfalse3fullhttps://www.spreaker.com/episode/the-impact-of-america-s-evolving-demographics--14545352

News:

“The Dubai-listed Legoland operator received 851,000 visits in the first quarter of the year, an increase of 55,000 visits over the last quarter”: https://www.thenational.ae/business/travel-and-tourism/dxb-entertainments-reports-45-increase-in-visitor-numbers-in-q1-1.720854

Brad MurderCo “Seriously, Black Market Escape Rooms was an unbelievable amount of fun, and now ranks in my top escape rooms, ever. From top to bottom, it excels in every way, and will delight even the most seasoned of escape room fanatics.”
https://horrorbuzz.com/murder-has-never-been-so-much-fun-review-of-black-market-escape-rooms-murderco/

IAAPA's Annual Benchmark Survey is now open for responses.

Efteling: a trackless transport system that allows the vehicles to move in all directions.
https://blooloop.com/news/efteling-thea-tea-symbolica/]]>https://api.spreaker.com/episode/14545352Sun, 15 Apr 2018 19:34:06 +0000Seasonal Entertainment Source Magazine“For the first time in human history, people aged 65 and older will outnumber children under age 5.” Mass market is over and demographics are changing. What can you do to appeal to older adults? News: “The Dubai-listed Legoland operator...

News:

“The Dubai-listed Legoland operator received 851,000 visits in the first quarter of the year, an increase of 55,000 visits over the last quarter”: https://www.thenational.ae/business/travel-and-tourism/dxb-entertainments-reports-45-increase-in-visitor-numbers-in-q1-1.720854

Brad MurderCo “Seriously, Black Market Escape Rooms was an unbelievable amount of fun, and now ranks in my top escape rooms, ever. From top to bottom, it excels in every way, and will delight even the most seasoned of escape room fanatics.”
https://horrorbuzz.com/murder-has-never-been-so-much-fun-review-of-black-market-escape-rooms-murderco/

IAAPA's Annual Benchmark Survey is now open for responses.

Efteling: a trackless transport system that allows the vehicles to move in all directions.
https://blooloop.com/news/efteling-thea-tea-symbolica/]]>2148america,attractions,business,demographics,dubai,marketing,massmedia,socialmedia,themepark,trendsfalse3fullhttps://www.spreaker.com/episode/how-to-break-up-projects-for-outsourcing--14490012Museum of selfies
https://archpaper.com/2018/04/museum-selfies-graces-glendale-limited-time/#gallery-0-slide-0
“The relationship between people and art has changed,” Mamedov told Mashable. “Now people don’t want to just be a silent consumer, they want to be a part of the art. There are many more selfies with the Mona Lisa than actual Mona Lisas.”
The Museum of Selfies’ merging of artistic theory with mass-market consumerism is deeper pop-up fare than, say, the Museum of Ice Cream, and the questions raised by the exhibition echoes those that the architectural field are still grappling with.


The International Board of Credentialing and Continuing Education Standards has bestowed on Sesame Place in Langhorne, Pennsylvania, the first designation of Certified Autism Center ever awarded to a theme park.
https://ibcces.org/blog/2018/04/02/sesame-place-becomes-first-theme-park-world-designated-certified-autism-center/

Campaign Example:
WDW Vacation Video

Main Topic: How To Break Up Projects For Outsourcing

Subscribe at: www.marketingyourattraction.com]]>https://api.spreaker.com/episode/14490012Mon, 09 Apr 2018 05:48:22 +0000Seasonal Entertainment Source MagazineNews: Museum of selfies https://archpaper.com/2018/04/museum-selfies-graces-glendale-limited-time/#gallery-0-slide-0 “The relationship between people and art has changed,” Mamedov told Mashable. “Now people don’t want to just be a silent consumer,...Museum of selfies
https://archpaper.com/2018/04/museum-selfies-graces-glendale-limited-time/#gallery-0-slide-0
“The relationship between people and art has changed,” Mamedov told Mashable. “Now people don’t want to just be a silent consumer, they want to be a part of the art. There are many more selfies with the Mona Lisa than actual Mona Lisas.”
The Museum of Selfies’ merging of artistic theory with mass-market consumerism is deeper pop-up fare than, say, the Museum of Ice Cream, and the questions raised by the exhibition echoes those that the architectural field are still grappling with.


The International Board of Credentialing and Continuing Education Standards has bestowed on Sesame Place in Langhorne, Pennsylvania, the first designation of Certified Autism Center ever awarded to a theme park.
https://ibcces.org/blog/2018/04/02/sesame-place-becomes-first-theme-park-world-designated-certified-autism-center/

Campaign Example:
WDW Vacation Video

Main Topic: How To Break Up Projects For Outsourcing

Subscribe at: www.marketingyourattraction.com]]>2593attractions,business,ghosttown,marketing,outsourcing,selfie,tea,theasfalse3fullhttps://www.spreaker.com/episode/scaling-your-team-when-what--14442030
News:
Facebook Data Breach:
https://marketingland.com/facebooks-removal-of-third-party-targeting-data-what-we-know-237260

Snapchat Advertisers can now target ads based on a radius around a specific geographic point or a location type -- like a beach, a movie theater or a university:
https://marketingland.com/snapchat-bulks-up-location-based-ad-filters-launches-in-store-analytics-tool-236744

Campaign Examples:
Cirque Email:
http://view.email.cirquedusoleil.com/?qs=6e94450c660aaad8f548cfb70bf4b55b2e0b23dbce3d25a0c1d313ed3724889653438ae5dc2ce868e31f3023a9a7be21aa57a9cbbc6fc76662d27a4be70113f2a10be02e4522c08dc4749412806de0e7

Cirque Video:
https://youtu.be/oiYqKUspXJg]]>https://api.spreaker.com/episode/14442030Mon, 02 Apr 2018 17:57:39 +0000Seasonal Entertainment Source MagazineMain Topic: Outsourcing is a necessity in today's workforce; we help you decide when and what can be outsourced. News: Facebook Data Breach: https://marketingland.com/facebooks-removal-of-third-party-targeting-data-what-we-know-237260 Snapchat...
News:
Facebook Data Breach:
https://marketingland.com/facebooks-removal-of-third-party-targeting-data-what-we-know-237260

Snapchat Advertisers can now target ads based on a radius around a specific geographic point or a location type -- like a beach, a movie theater or a university:
https://marketingland.com/snapchat-bulks-up-location-based-ad-filters-launches-in-store-analytics-tool-236744

Campaign Examples:
Cirque Email:
http://view.email.cirquedusoleil.com/?qs=6e94450c660aaad8f548cfb70bf4b55b2e0b23dbce3d25a0c1d313ed3724889653438ae5dc2ce868e31f3023a9a7be21aa57a9cbbc6fc76662d27a4be70113f2a10be02e4522c08dc4749412806de0e7

Cirque Video:
https://youtu.be/oiYqKUspXJg]]>2066attractionindustry,attractions,business,iaapa,marketing,outsourcing,outsourcingmarketing,themedentertainment,themedentertainmentdesign,themeparkfalse3fullhttps://www.spreaker.com/episode/be-noteworthy--14384086Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection).
Move from Product to Role and to Emotion.

Duncan Wardle (Previous VP of Innovation):
Use Naive Experts.
Write down all the rules and then think about breaking one.
Reword it.
Use "Yes and" to nuture ideas in your team.
Force Participation.

References: Social Media Marketing World; King's Island Blog; Duncan Wardle.]]>https://api.spreaker.com/episode/14384086Mon, 26 Mar 2018 05:18:47 +0000Seasonal Entertainment Source MagazineMain Topic: Use collaborative idea sessions with your team to become newsworthy. Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection). Move from Product to Role and to Emotion....Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection).
Move from Product to Role and to Emotion.

Duncan Wardle (Previous VP of Innovation):
Use Naive Experts.
Write down all the rules and then think about breaking one.
Reword it.
Use "Yes and" to nuture ideas in your team.
Force Participation.

References: Social Media Marketing World; King's Island Blog; Duncan Wardle.]]>2123business,disney,knottsberryfarm,marketing,themepark,wdi,wdwfalse3fullhttps://www.spreaker.com/episode/always-ask-why-episode-3--14329157References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek.

News:
PGAV Attraction of the Non-attraction: https://content.yudu.com/web/2r8b9/0A2rlk8/DestinologyFeb2018/html/index.html?refUrl=http%253A%252F%252Fwww.inparkmagazine.com%252Fpgav-fight-for-attendance%252F
When Marketing Is A Waste Of Time & Money -> “When businesses focus on marketing before really figuring out what they are marketing and why anyone should care, they struggle to find new clients.”
https://www.forbes.com/sites/piasilva/2018/02/28/when-marketing-is-a-waste-of-time-money/#365053f26882
Think Like a Journalist]]>https://api.spreaker.com/episode/14329157Mon, 19 Mar 2018 14:31:58 +0000Seasonal Entertainment Source MagazineMain Topic: Begin with 'Why' for any project at your attraction. Involving marketing early on to help with the 'Why' makes the entire process more efficient. References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek. News: PGAV...References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek.

News:
PGAV Attraction of the Non-attraction: https://content.yudu.com/web/2r8b9/0A2rlk8/DestinologyFeb2018/html/index.html?refUrl=http%253A%252F%252Fwww.inparkmagazine.com%252Fpgav-fight-for-attendance%252F
When Marketing Is A Waste Of Time & Money -> “When businesses focus on marketing before really figuring out what they are marketing and why anyone should care, they struggle to find new clients.”
https://www.forbes.com/sites/piasilva/2018/02/28/when-marketing-is-a-waste-of-time-money/#365053f26882
Think Like a Journalist]]>1745aquarium,attractions,business,entertainment,familyentertainmentcenter,fec,marketing,marketingstrategy,museum,sethgodin,simonsinek,socialmedia,strategy,themed,themepark,why,zoofalse3fullhttps://www.spreaker.com/episode/marketing-your-attraction-ep-02-crafting-memorable-moments-using-elevation--14261779
News:
General Data Protection Regulation (GDPR)
Google's Mobile First Index (Why websites need to be mobile friendly)
Snapchat Rolls Out New Analytics : Social Media Examiner]]>https://api.spreaker.com/episode/14261779Mon, 12 Mar 2018 05:25:17 +0000Seasonal Entertainment Source MagazineMain Topic: Use 'Elevation' to craft memorable experiences for guests at your attraction. Summarized from "The Power of Moments" by Chip & Dan Heath. News: General Data Protection Regulation (GDPR) Google's Mobile First Index (Why websites need...
News:
General Data Protection Regulation (GDPR)
Google's Mobile First Index (Why websites need to be mobile friendly)
Snapchat Rolls Out New Analytics : Social Media Examiner]]>2159attractionsindustry,business,elevation,gdpr,google,heathbrothers,knotts,knottsberryfarm,marketing,snapchat,themedentertainment,themepark,thepowerofmomentsfalse3fullhttps://www.spreaker.com/episode/don-t-build-your-house-on-rented-land-the-great-newsfeed-crisis-of-2018--14200767The News is all about Facebook’s revision to their newsfeed algorithm.
Subscribe to our email list for extra content: www.marketingyourattraction.com

News:
Facebook Newsfeed Update
Declining Facebook Reach]]>https://api.spreaker.com/episode/14200767Mon, 05 Mar 2018 07:58:19 +0000Seasonal Entertainment Source MagazineBrad & Philip discuss the concept of ‘Don’t Build Your House on Rented Land’ and how it relates to your marketing efforts in developing addressable audiences. The News is all about Facebook’s revision to their newsfeed algorithm. Subscribe to our...The News is all about Facebook’s revision to their newsfeed algorithm.
Subscribe to our email list for extra content: www.marketingyourattraction.com

News:
Facebook Newsfeed Update
Declining Facebook Reach]]>1728attractionmarketing,attractions,business,entertainmentindustry,facebook,familyentertainmentcenter,iaapa,marketing,museum,museummarketing,socialmedia,themepark,themeparkmarketing,zoo,zoomarketingfalse3fullhttps://www.spreaker.com/episode/3-ways-attractions-use-pr-companies-to-make-money--10273405http://hauntedapplication.com/]]>https://api.spreaker.com/episode/10273405Tue, 10 Jan 2017 03:15:11 +0000Seasonal Entertainment Source MagazineTyler brings the main topic of how attractions use Public Relations to protect, enhance, and build their brand. Philip discusses the news: 'Facebook, despite information that their audience numbers have been inflated, continues to evolve their...http://hauntedapplication.com/]]>2238attractions,business,facebookmarketing,publicrelations,socialmediamarketingfalse2fullhttps://www.spreaker.com/episode/marketing-monday-list-building-the-fake-news-epidemic-the-fall-of-vine--10186926https://api.spreaker.com/episode/10186926Tue, 27 Dec 2016 02:05:42 +0000Seasonal Entertainment Source MagazineTyler and Philip discuss list building, the Fake News Epidemic on Facebook, Instagram's growth, and the death of Vine- all in the context of Themed Attractions. For 2017- We want to know what YOU want to hear and how we can help. Let us know here:...1898business,marketing,socialmedia,themedattraction,themedentertainmentfalse2fullhttps://www.spreaker.com/episode/introducing-season-2-of-marketing-monday--10069959http://hauntedapplication.com/]]>https://api.spreaker.com/episode/10069959Fri, 09 Dec 2016 08:33:02 +0000Seasonal Entertainment Source MagazineTyler and Philip discuss their upcoming season and shift to Themed Entertainment Marketing, Google's new Pop-up Policy, and interview Scott Swenson. We want to know what YOU want to hear and how we can help. Let us know here:...http://hauntedapplication.com/]]>1986business,marketing,socialmedia,social-media-marketing,themedentertainmentfalse2fullhttps://www.spreaker.com/episode/the-evolution-of-facebook--8819426Founded in 2004 Facebook became the fastest company ever to reach $250 Billion in July of 2015, and now 5 accounts are created every single second. Continued Growth of this nature is a difficult thing for a business, and Facebook has made many changes to stay relevant. Today we'll go through some of those changes, and what they mean for your attraction.]]>https://api.spreaker.com/episode/8819426Tue, 21 Jun 2016 07:22:02 +0000Seasonal Entertainment Source MagazineWhat? Facebook is evolving! Founded in 2004 Facebook became the fastest company ever to reach $250 Billion in July of 2015, and now 5 accounts are created every single second. Continued Growth of this nature is a difficult thing for a business, and...Founded in 2004 Facebook became the fastest company ever to reach $250 Billion in July of 2015, and now 5 accounts are created every single second. Continued Growth of this nature is a difficult thing for a business, and Facebook has made many changes to stay relevant. Today we'll go through some of those changes, and what they mean for your attraction.]]>2059businesspodcast,facebookmarketing,hauntedattraction,marketing,socialmediamarketingfalse1fullhttps://www.spreaker.com/episode/the-wonderful-world-of-instagram--8601550https://api.spreaker.com/episode/8601550Wed, 25 May 2016 03:22:58 +0000Seasonal Entertainment Source MagazineThis show is all about Instagram! Facebook's image driven social site may be a little young, but there's no doubting their power or intent to capture more of the social market. We'll talk tips, stats, guidelines and a little theory to give you a crash...3177hauntedattraction,instagram,scareattraction,socialmediamanager,socialmediamarketingfalse1fullhttps://www.spreaker.com/episode/the-role-social-plays-in-your-marketing--8466959https://api.spreaker.com/episode/8466959Tue, 10 May 2016 04:28:08 +0000Seasonal Entertainment Source MagazineTyler is back! This week Philip goes through his class from West Coast Haunters Convention on the role that social plays in your marketing and Tyler puts on the 'Haunt Owner' hat to ask questions. This week is a little dense, but you can get the notes...2190hauntedattraction,marketing,socialmedia,socialmediamanager,socialmediamarketingfalse1fullhttps://www.spreaker.com/episode/with-facebook-eating-the-world-will-google-save-us--8311289https://api.spreaker.com/episode/8311289Thu, 21 Apr 2016 08:14:56 +0000Seasonal Entertainment Source MagazineSean Norman from Wells Township Haunted House shares his marketing experiences for the 2015 haunt season and Philip recaps news on Google Ad changes, the Google Accelerated Mobile Project, and reads another of Austin Smoot's article "Social Media...1458advertising,google,hauntedattraction,marketing,socialmediamarketingfalse1fullhttps://www.spreaker.com/episode/haunt-marketing-101-three-questions-every-haunter-should-be-asking--7977783http://hauntjournal.com/]]>https://api.spreaker.com/episode/7977783Fri, 11 Mar 2016 10:32:17 +0000Seasonal Entertainment Source MagazineIn this bonus episode, Philip reads "Haunt Marketing 101: Three Questions every haunter should be asking" by Austin Smoot; this article is from the March edition of The Haunt Journal. You can read the full article in the March edition of The Haunt...http://hauntjournal.com/]]>208business,hauntedattraction,haunter,hauntlife,marketingtipsfalse1fullhttps://www.spreaker.com/episode/tripling-your-haunt-s-attendance-using-social--7849415This episode is sponsored by Haunt Nation (join 32,000 Halloween & Horror Addicts as they share everything from reviews to how-to's) and The Haunt Journal (The only free monthly haunt industry magazine).
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7849415Tue, 23 Feb 2016 10:05:49 +0000Seasonal Entertainment Source MagazinePhilip sits down with Zach from Sir Henry's Haunted Trail to discuss what marketing Zach used to triple his attendance in 2015. Philip also discusses a great contest example from DVD.com. This episode is sponsored by Haunt Nation (join 32,000...This episode is sponsored by Haunt Nation (join 32,000 Halloween & Horror Addicts as they share everything from reviews to how-to's) and The Haunt Journal (The only free monthly haunt industry magazine).
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>1476hauntedattraction,hauntedhouses,sirhenry,socialmedia,socialmediamarketingfalse1fullhttps://www.spreaker.com/episode/part-2-a-look-at-haunt-marketing-gone-right-wrong--7592099
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7592099Tue, 19 Jan 2016 09:23:15 +0000Seasonal Entertainment Source MagazineThis episode finishes out our two-episode subject: reflections on haunt marketing experiences from our hosts. This week Tyler discusses his past marketing trials as Creative Director for Scream Park in Lexington. Get on The Marketing Monday email...
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>2209business,halloween,hauntedattraction,haunter,marketingfalse1fullhttps://www.spreaker.com/episode/bonus-the-3-myths-of-social-media-marketing--7571224
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7571224Sat, 16 Jan 2016 05:13:15 +0000Seasonal Entertainment Source MagazineIn this short bonus episode, Philip reads "The 3 Myths of Social Media Marketing" by Austin Smoot of Specter Media. This article appeared in the January Issue of The Haunt Journal. Get on The Marketing Monday email list by texting MARKETINGMONDAY to...
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>373business,marketing,socialmarketing,socialmedia,socialmediamarketingfalse1fullhttps://www.spreaker.com/episode/a-look-at-haunt-marketing-gone-right-wrong--7543653
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7543653Tue, 12 Jan 2016 07:01:52 +0000Seasonal Entertainment Source MagazineTyler and Philip are back for 2016! This episode has several raves and a rant at the beginning, and then goes into a two-episode subject: reflections on haunt marketing experiences from our hosts. This week Philip discusses his past marketing trials,...
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>3503halloween,hauntedattraction,haunter,marketing,podcastfalse1fullhttps://www.spreaker.com/episode/checkmate-a-simple-message-that-fills-the-market-hole--7370594Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next month: http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7370594Tue, 15 Dec 2015 09:11:34 +0000Seasonal Entertainment Source MagazineTyler and Philip return to the most important (and difficult) concept for haunters and all businesses- Positioning. This one is very dense, but crucial to make sure that your marketing dollars are not completely wasted. Specific industry examples are...Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next month: http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>4162business,hauntedattraction,marketing,positioning,targetingfalse1fullhttps://www.spreaker.com/episode/budgeting-how-to-determine-your-marketing-budget--7313175http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7313175Mon, 07 Dec 2015 07:06:05 +0000Seasonal Entertainment Source MagazineTyler and Philip discuss different methods for determining your marketing budget, share some real haunt examples, and discuss agency costs. Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next...http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>4098attractions,budgeting,businessdevelopment,hauntedattraction,marketingfalse1fullhttps://www.spreaker.com/episode/positioning-how-you-compare--7274896http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7274896Tue, 01 Dec 2015 09:23:17 +0000Seasonal Entertainment Source MagazinePhilip raves about 'HorrorNaments,' Tyler rants about escape rooms, and the hosts discuss how and why to craft positioning statements for your haunt. Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for...http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>3390attractionmarketing,business,hauntedattraction,marketing,positioningfalse1fullhttps://www.spreaker.com/episode/features-vs-benefits-defining-your-unique-value-proposition--7222641


Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7222641Mon, 23 Nov 2015 17:19:43 +0000Seasonal Entertainment Source MagazineTyler & Philip share a few raves and discuss how to define your haunt based on benefits versus features. Philip suggests a T-Chart method you can used based off your SWOT analysis from last week. Get on The Marketing Monday email list by texting...


Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>2526attractionmarketing,attractions,business,marketing,valuefalse1fullhttps://www.spreaker.com/episode/why-a-swot-driven-marketing-plan-is-the-best-kind-of-plan--7175033
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7175033Mon, 16 Nov 2015 12:11:15 +0000Seasonal Entertainment Source MagazineTyler & Philip try a new format: introductions, a few raves on haunted attraction marketing elements, and why a SWOT Analysis needs to guide your Marketing Plan. Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by...
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>2582business,haunt,hauntedattraction,marketing,swotanalysisfalse1fullhttps://www.spreaker.com/episode/target-markets-how-why--7116853
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7116853Mon, 09 Nov 2015 11:43:09 +0000Seasonal Entertainment Source MagazineTyler & Philip discuss 5 characteristics that help to define your target markets: Size, Geographic, Demographic, Psychographic, and Behavioral. The hosts also recap surveying, emphasize that 'marketing is not selling,' and outline the marketing...
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>2781attractions,business,customer,marketing,targetingfalse1fullhttps://www.spreaker.com/episode/the-single-most-important-thing-you-should-be-doing-right-now--7029790
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/7029790Mon, 02 Nov 2015 10:21:25 +0000Seasonal Entertainment Source MagazineTyler & Philip discuss how and why to run a survey right away. Several different types of questions (Operational, Demographic, Pricing, and Habitual) are discussed, and why you would use each different type (at a max of 5). Methods of collecting...
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>2707attractionmarketing,attractions,businesspodcast,business_strategies,hauntedhousesfalse1fullhttps://www.spreaker.com/episode/do-you-have-these-5-basic-bases-covered--6916413
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/6916413Mon, 26 Oct 2015 08:29:31 +0000Seasonal Entertainment Source MagazineTyler & Philip discuss the 5 most important elements to have in place before Halloween: making sure your web presence has the key elements in place, having a way for guests to contact you immediately, optimizing your website to go cross platform,...
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>2454attractions,business,customer,haunted,marketingfalse1fullhttps://www.spreaker.com/episode/what-do-guests-expect-from-your-haunt-and-are-you-violating-their-trust--6871667http://www.mccallshauntedfarm.com/), how to respond to guest criticism socially, and a rant about The Keep (https://www.facebook.com/thekeepinhuntley/).

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/6871667Mon, 19 Oct 2015 05:41:02 +0000Seasonal Entertainment Source MagazineTyler & Philip discuss the difficulty of haunts accurately explaining what they offer, a rave about McCall's Haunted Farm (http://www.mccallshauntedfarm.com/), how to respond to guest criticism socially, and a rant about The Keep...http://www.mccallshauntedfarm.com/), how to respond to guest criticism socially, and a rant about The Keep (https://www.facebook.com/thekeepinhuntley/).

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>3917business,halloween,management,marketing,trustfalse1fullhttps://www.spreaker.com/episode/are-facebook-linkedin-and-twitter-the-new-broadcast-networks-are-your-scare-actors-safe-from-the-mace-prank--6825393Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/6825393Mon, 12 Oct 2015 08:34:42 +0000Seasonal Entertainment Source MagazineTyler & Philip discuss the scare-actor mace prank, The Washington Post's decision to broadcast exclusively on Facebook, and a brief foray into content marketing for haunts. Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or...Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/]]>3940contentmarketing,facebook,linkedin,marketing,twitterfalse1fullhttps://www.spreaker.com/episode/it-s-crunch-time-what-s-your-haunt-marketing-plan-for-october--6744907http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/6744907Mon, 05 Oct 2015 04:44:49 +0000Seasonal Entertainment Source MagazineTyler & Philip discuss what your marketing content schedule should look like for October, how to optimize Facebook posts, tailoring experiences for your guests, and specific examples a haunt can use. Get on The Marketing Monday email list by texting...http://www.hauntedattractionspodcast.com/marketingmondays/]]>3174attraction,facebook,halloween,haunted,marketingfalse1fullhttps://www.spreaker.com/episode/what-do-top-haunted-attraction-lists-and-guerrilla-marketing-have-in-common--6656238http://www.hauntedattractionspodcast.com/marketingmondays/]]>https://api.spreaker.com/episode/6656238Mon, 21 Sep 2015 08:05:28 +0000Seasonal Entertainment Source MagazineTyler & Philip discuss: the misguided appeal of "Top Haunted Attractions" lists, the vulnerability of social, price degradation versus adding value in ticketing, and guerrilla marketing tactics for your haunt. Get on The Marketing Monday email list by...http://www.hauntedattractionspodcast.com/marketingmondays/]]>3710attractionmarketing,attractions,haunted,marketing,mondayfalse1fullhttps://www.spreaker.com/episode/marketing-monday-episode-4-social-media--6633501Use the Hashtag #MM03 if you want to continue discussion of this on Twitter.]]>https://api.spreaker.com/episode/6633501Wed, 16 Sep 2015 08:19:34 +0000Seasonal Entertainment Source MagazineSpecter Media (@specter_media) comes on the show to help us tackle Social Media Marketing & Management for haunts and haunted attractions. Specter Media provides, among other services, social media management for haunts and they bring great...Use the Hashtag #MM03 if you want to continue discussion of this on Twitter.]]>3959haunted,marketing,socialmarketing,socialmedia,socialmediamarketingfalse1fullhttps://www.spreaker.com/episode/marketing-monday-episode-3-what-is-marketing--6633495
Mentioned in this episode
The ScarehouseDays of the Living Dead
Your Brand- The Next Media Company by Michael Brito
The New Rules of Marketing & PR
Contagious by Jonah Berger
Positioning: The Battle For Your Mind

Shout Outs
The Fear Experience
Haunters Digest
Haunt Nation

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”
– S. H. Simmons
http://www.hauntedattractionspodcast.com/e217/]]>https://api.spreaker.com/episode/6633495Wed, 16 Sep 2015 08:17:22 +0000Seasonal Entertainment Source MagazineIn this episode of Marketing Monday Tyler & Philip attempt to define what exactly marketing is in relation to Haunted Attractions… From discovering target markets for your haunt and answering “Why Should I care about your haunt,” to marketing methods...
Mentioned in this episode
The ScarehouseDays of the Living Dead
Your Brand- The Next Media Company by Michael Brito
The New Rules of Marketing & PR
Contagious by Jonah Berger
Positioning: The Battle For Your Mind

Shout Outs
The Fear Experience
Haunters Digest
Haunt Nation

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”
– S. H. Simmons
http://www.hauntedattractionspodcast.com/e217/]]>3832attractions,business,haunted,haunts,marketingfalse1fullhttps://www.spreaker.com/episode/marketing-monday-episode-2--6633492
In this episode of Marketing Monday, co-hosts Tyler and Philip discuss the concept of not building your haunt audience on rented land. If the only way you connect with your guests if through a platform you don’t control, you’re at risk of loosing that platform.

Tyler and Philip discuss the pros and cons of email marketing, how to setup an email list, and briefly some segmentation strategies for those emails. Both agree that if your haunt does not have an email list, you should get one immediately. However, Tyler sees audience engagement moving away from email lists into SMS and messaging, while Philip believes email will be prominent for a long while.

Discussed briefly are other methods to own your audience including SMS communication and social media.
http://www.hauntedattractionspodcast.com/e212/]]>https://api.spreaker.com/episode/6633492Wed, 16 Sep 2015 08:15:25 +0000Seasonal Entertainment Source MagazineMarketing Monday For Haunters In this episode of Marketing Monday, co-hosts Tyler and Philip discuss the concept of not building your haunt audience on rented land. If the only way you connect with your guests if through a platform you don’t control,...
In this episode of Marketing Monday, co-hosts Tyler and Philip discuss the concept of not building your haunt audience on rented land. If the only way you connect with your guests if through a platform you don’t control, you’re at risk of loosing that platform.

Tyler and Philip discuss the pros and cons of email marketing, how to setup an email list, and briefly some segmentation strategies for those emails. Both agree that if your haunt does not have an email list, you should get one immediately. However, Tyler sees audience engagement moving away from email lists into SMS and messaging, while Philip believes email will be prominent for a long while.

Discussed briefly are other methods to own your audience including SMS communication and social media.
http://www.hauntedattractionspodcast.com/e212/]]>3508emailmarketing,haunted,marketing,monday,smsmarketingfalse1fullhttps://www.spreaker.com/episode/marketing-monday-premier--6633489http://www.hauntedattractionspodcast.com/e210/]]>https://api.spreaker.com/episode/6633489Wed, 16 Sep 2015 08:13:37 +0000Seasonal Entertainment Source MagazineIn this premier episode of Marketing Monday, co-hosts Tyler & Philip discuss Press Releases, Marketing Tips, Contacting Journalists, and more! http://www.hauntedattractionspodcast.com/e210/http://www.hauntedattractionspodcast.com/e210/]]>2701attractions,business,haunt,marketing,mondayfalse1full