https://www.spreaker.com/show/brand-immersion-marketingenSociety & CultureCopyright The Brand Builder Showhttps://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/c7fa939e9ac2643cc21df969e4ae4a77.jpghttps://www.spreaker.com/show/brand-immersion-marketingSat, 08 Apr 2023 06:15:33 +0000The Brand Builder ShowThe Brand Builder Showfeeds@spreaker.comSpellBrand podcasts are very impromptu and will contain tips, advice, insights and possible lessons for any one looking to build a quality brand and market it effectively!cleanepisodichttps://www.spreaker.com/user/spellbrand/can-logo-differentiate-brand
For more information on brand differentiation, read this article: https://www.spellbrand.com/brand-differentiation]]>https://api.spreaker.com/episode/14030777Mon, 12 Feb 2018 11:05:52 +0000The Brand Builder ShowA lot of entrepreneurs launching their brands ask this question. The answer is yes and no. In this video, I discuss - very briefly - on why a logo should not be expected to differentiate your brand solely by itself and what a burden that is. For...
For more information on brand differentiation, read this article: https://www.spellbrand.com/brand-differentiation]]>399brandbuilder,branding,logodesigncleanfullhttps://www.spreaker.com/user/spellbrand/ep20-branding-can-make-your-business-loo
In this podcast I discuss how your branding can make your business look good! Read the full article at https://www.spellbrand.com/can-brand-make-business-look-good]]>https://api.spreaker.com/episode/7958756Wed, 09 Mar 2016 08:32:59 +0000The Brand Builder ShowRegardless of the industry, no company will ever grow and succeed without incorporating a comprehensive branding strategy. Remember that your brand is the “promise” that your potential customers should expect and receive. Your products, logo, content,...
In this podcast I discuss how your branding can make your business look good! Read the full article at https://www.spellbrand.com/can-brand-make-business-look-good]]>686branding,brandstrategycleanfullhttps://www.spreaker.com/user/spellbrand/understanding-buyers-journey-for-brand-s
In this podcast I explain the various stages of the buyers journey with examples. For the full article, please visit https://www.spellbrand.com/buyers-journey]]>https://api.spreaker.com/episode/7865791Thu, 25 Feb 2016 11:11:12 +0000The Brand Builder ShowAny marketing endeavour starts with and should start with understanding how your buyers actually come to buy the services or products that you are trying to market. This process a buyer goes through from needing something and ultimately making the...
In this podcast I explain the various stages of the buyers journey with examples. For the full article, please visit https://www.spellbrand.com/buyers-journey]]>821brandimmersionmarketing,branding,buyersprocess,marketing,salescleanfullhttps://www.spreaker.com/user/spellbrand/5-steps-to-brand-identity-nirvana-for-st
In this podcast, I list 5 steps to help you get started on the brand identity nirvana path.

Read the full article at https://www.spellbrand.com/5-brand-identity-steps-for-startups]]>https://api.spreaker.com/episode/7851185Tue, 23 Feb 2016 15:09:41 +0000The Brand Builder ShowLaunching a startup can be one of the most challenging endevors an entrepreneur can undertake. Creating the right value proposition, identifying and crystallising the right business model, putting together the right team, securing funding, creating...
In this podcast, I list 5 steps to help you get started on the brand identity nirvana path.

Read the full article at https://www.spellbrand.com/5-brand-identity-steps-for-startups]]>745brand,brandidentity,branding,marketing,startupscleanfullhttps://www.spreaker.com/user/spellbrand/stop-attracting-wrong-customershttps://api.spreaker.com/episode/7841928Mon, 22 Feb 2016 10:50:35 +0000The Brand Builder ShowMost businesses fail due to bad customers. In this episode of Brand Immersion Marketing I talk about how to stop attracting the wrong customers.1462branding,customer,marketing,positioningcleanfullhttps://www.spreaker.com/user/spellbrand/how-do-you-determine-if-your-luxury-bran
Read full article at https://www.spellbrand.com/luxury-business-look-like-one-star-service]]>https://api.spreaker.com/episode/7585094Mon, 18 Jan 2016 10:38:31 +0000The Brand Builder ShowThe world is full of luxury businesses looking cheap and shoddy. Their design image, their message, their story and as a result even their service or product is far from luxury. In the past I had defined luxury many times and emphasised that being a...
Read full article at https://www.spellbrand.com/luxury-business-look-like-one-star-service]]>299branding,luxury,marketing,strategycleanfullhttps://www.spreaker.com/user/spellbrand/what-is-a-beachhead-strategy
Read more at http://www.spellbrand.com/does-your-brand-have-a-beachhead-strategy]]>https://api.spreaker.com/episode/7551117Wed, 13 Jan 2016 09:20:07 +0000The Brand Builder ShowWhen entering a new market, it is critical to have a beachhead strategy. However, it is also critical that you plan for the bigger invasion – the big picture called the brand strategy. Most startups either have a stand alone beachhead strategy or they...
Read more at http://www.spellbrand.com/does-your-brand-have-a-beachhead-strategy]]>237beachhead,brand,marketing,strategycleanfullhttps://www.spreaker.com/user/spellbrand/how-to-treat-your-brand-like-a-person
Read full article at http://www.spellbrand.com/how-to-treat-your-brand-like-a-person]]>https://api.spreaker.com/episode/6540857Thu, 27 Aug 2015 12:40:56 +0000The Brand Builder ShowIn today’s episode I look at a client’s question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients what Luxury means to them – it is all about perception. In different countries and cultures,...
Read full article at http://www.spellbrand.com/how-to-treat-your-brand-like-a-person]]>206brand,branding,marketing,spellbrand,strategycleanfullhttps://www.spreaker.com/user/spellbrand/how-to-create-an-exclusive-luxury-brand
It is this feeling of increased self-worth that a brand must cater to if it is to climb the slippery slope to achieving luxury status. There are a number of methods a brand can accomplish this, and the most successful luxury brands usually employ a combination of these, if not all.

Read full article at http://www.spellbrand.com/creating-an-exclusive-luxury-brand]]>https://api.spreaker.com/episode/6540829Thu, 27 Aug 2015 12:30:59 +0000The Brand Builder ShowHumans are on a constant quest for excellence. If it can’t be found within ourselves, then we look to other things to represent it. This is what a luxury brand is all about: receiving an item or service of exceptional quality transfers this trait to...
It is this feeling of increased self-worth that a brand must cater to if it is to climb the slippery slope to achieving luxury status. There are a number of methods a brand can accomplish this, and the most successful luxury brands usually employ a combination of these, if not all.

Read full article at http://www.spellbrand.com/creating-an-exclusive-luxury-brand]]>451branding,luxury,marketing,strategycleanfullhttps://www.spreaker.com/user/spellbrand/brand-confusion-demystified
Read full article at http://www.spellbrand.com/the-confusion-of-branding]]>https://api.spreaker.com/episode/6536191Wed, 26 Aug 2015 12:55:25 +0000The Brand Builder ShowOne of the most hyped up words and the one that is most often confused is “Branding“. It means many things to many people and the level of understanding of the true meaning of branding represents the level of success one sees in their own branding...
Read full article at http://www.spellbrand.com/the-confusion-of-branding]]>239brand,branding,marketing,strategycleanfullhttps://www.spreaker.com/user/spellbrand/what-is-your-brand-usp
Read the full article at http://www.spellbrand.com/unique-selling-proposition]]>https://api.spreaker.com/episode/6536105Wed, 26 Aug 2015 12:25:28 +0000The Brand Builder ShowIf you do not have an USP, you may as well just give up because sooner or later your business will struggle, shrivel up and ultimately die! Being average is not an option any more. You may be plodding through and doing OK at the moment. But OK can...
Read the full article at http://www.spellbrand.com/unique-selling-proposition]]>358brand,branding,strategy,uspcleanfullhttps://www.spreaker.com/user/spellbrand/create-a-new-category-for-brand-success
In this podcast, we talk about creating a new category in your vertical for brand success.

You can read original article at http://www.spellbrand.com/create-new-category-brand-success]]>https://api.spreaker.com/episode/6535818Wed, 26 Aug 2015 10:27:51 +0000The Brand Builder ShowA lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the missing element from this equation is that most brands never...
In this podcast, we talk about creating a new category in your vertical for brand success.

You can read original article at http://www.spellbrand.com/create-new-category-brand-success]]>275brand,branding,marketing,startupscleanfullhttps://www.spreaker.com/user/spellbrand/does-your-brand-need-a-brand-ambassador_1
In this episode I talk about the importance of having a brand ambassador and how to get one with out spending a ton of money!

Read full article at http://www.spellbrand.com/brands-brand-ambassadors]]>https://api.spreaker.com/episode/6527420Mon, 24 Aug 2015 14:12:36 +0000The Brand Builder ShowThere are numerous ways to make the customers hook to a business, and engaging a Brand Ambassador is one such strategy. In this episode I talk about the importance of having a brand ambassador and how to get one with out spending a ton of money!...
In this episode I talk about the importance of having a brand ambassador and how to get one with out spending a ton of money!

Read full article at http://www.spellbrand.com/brands-brand-ambassadors]]>663brand,branding,strategycleanfullhttps://www.spreaker.com/user/spellbrand/evolve-your-brand-through-rebrandinghttp://www.spellbrand.com/evolve-your-brand-through-rebranding]]>http://podcasts.spellbrand.com/e/evolve-brand-rebranding/Tue, 27 Jan 2015 13:29:12 +0000The Brand Builder ShowDo you believe in the theory of evolution? If you do, great! Even if you don’t, when it comes to your business and your brand, evolution plays a critical role in not only surviving but also thriving in this competitive world. d9pbtwem  Read the full...http://www.spellbrand.com/evolve-your-brand-through-rebranding]]>550cleanfullhttps://www.spreaker.com/user/spellbrand/brand-promise-brand-building-episode-007
Read full transcript at: http://www.spellbrand.com/brand-promise-new-year]]>http://podcasts.spellbrand.com/e/brand-promise/Wed, 14 Jan 2015 15:12:41 +0000The Brand Builder ShowWhen most people think of a brand, they invariably remember the logo, icon, a slogan or even a jingle. But at the most basic level, a brand is a promise. It is much more than your company logo design, your corporate colors or any other brand assets....
Read full transcript at: http://www.spellbrand.com/brand-promise-new-year]]>480cleanfullhttps://www.spreaker.com/user/spellbrand/bim-attract-phase-brand-building-ep-006http://podcasts.spellbrand.com/e/bim-attract-phase-brand-building-ep-006/Tue, 02 Dec 2014 12:12:06 +0000The Brand Builder ShowContinuing my series on Brand Immersion Marketing Methodology, today I kick off the first phase - the Attract Phase which outlines the various components of this phase and a list of podcasts that I will be doing to cover all the topics in this phase.407cleanfullhttps://www.spreaker.com/user/spellbrand/brand-immersion-marketing-methodology-brhttp://podcasts.spellbrand.com/e/brand-immersion-marketing-methodology-brand-building-ep-005/Wed, 19 Nov 2014 12:44:31 +0000The Brand Builder ShowWhat is the Brand Immersion Marketing™ methodology? Instead of buying ads, buying email lists, or cold calling, Brand Immersion Marketing™ focuses on creating a robust brand image and providing educational and useful content that pulls people toward...479cleanfullhttps://www.spreaker.com/user/spellbrand/fundamentals-of-value-based-pricing-branhttp://podcasts.spellbrand.com/e/value-based-pricing/Wed, 12 Nov 2014 12:00:32 +0000The Brand Builder ShowIn this episode of the Brand Building Series, I talk about what value based pricing means with an example from our own agency and it may related to your pricing strategy for your business.943cleanfullhttps://www.spreaker.com/user/spellbrand/how-to-connect-your-brand-to-peoples-emohttp://podcasts.spellbrand.com/e/how-to-connect-your-brand-to-peoples-emotions-brand-building-ep-003/Tue, 11 Nov 2014 16:55:15 +0000The Brand Builder ShowIn this episode of Brand Building series, I talk about how brands that tap into our emotions are far more successful than those that don’t. How about your brand? Is your message to your target audience on an emotional level or do you just communicate...376cleanfullhttps://www.spreaker.com/user/spellbrand/how-does-your-brand-provide-value-to-youhttp://podcasts.spellbrand.com/e/brand-value/Tue, 04 Nov 2014 12:27:12 +0000The Brand Builder ShowA key element of any positioning strategy is how you deliver value to your market at the highest level. Are you: better/faster, more complete, or cheaper?This focus should be reflected in your positioning, brand, pricing, distribution and messaging....457cleanfullhttps://www.spreaker.com/user/spellbrand/have-your-clients-forgotten-their-drinkshttp://podcasts.spellbrand.com/e/have-your-clients-forgotten-their-drinks-brand-building-lessons-ep1/Mon, 03 Nov 2014 12:31:51 +0000The Brand Builder ShowIn the first podcast of a brand new series called "Brand Building Lessons", I talk about a tiny experience that I had that changed my perspective of McDonald's and made me a fan. These podcasts are very impromptu and will contain tips, advice,...284cleanfull