<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>BIA/Kelsey LIVE with Mitch Ratcliffe</title><link>https://www.spreaker.com/show/mitch-ratcliffes-tracks</link><description><![CDATA[Early podcaster and Audible content producer before that. Now covering local on-demand economy business developments with BIA/Kelsey]]></description><atom:link href="https://www.spreaker.com/show/1472640/episodes/feed" rel="self" type="application/rss+xml"/><language>en</language><category>Business</category><copyright>Copyright Mitch Ratcliffe</copyright><image><url>https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/36c6329bbedd5c69803378d7fce19bba.jpg</url><title>BIA/Kelsey LIVE with Mitch Ratcliffe</title><link>https://www.spreaker.com/show/mitch-ratcliffes-tracks</link></image><lastBuildDate>Wed, 09 May 2018 17:16:08 +0000</lastBuildDate><itunes:author>Mitch Ratcliffe</itunes:author><itunes:owner><itunes:name>Mitch Ratcliffe</itunes:name><itunes:email>godsdog@ratcliffe.com</itunes:email></itunes:owner><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/36c6329bbedd5c69803378d7fce19bba.jpg"/><itunes:subtitle>Early podcaster and Audible content producer before that. Now covering local on-demand economy business developments with BIA/Kelsey</itunes:subtitle><itunes:summary><![CDATA[Early podcaster and Audible content producer before that. Now covering local on-demand economy business developments with BIA/Kelsey]]></itunes:summary><itunes:category text="Business"/><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/36c6329bbedd5c69803378d7fce19bba.jpg"/><googleplay:email>godsdog@ratcliffe.com</googleplay:email><googleplay:description>Early podcaster and Audible content producer before that. Now covering local on-demand economy business developments with BIA/Kelsey</googleplay:description><googleplay:category text="Business"/><googleplay:explicit>No</googleplay:explicit><item><title>BIA/Kelsey Live: It's Automation Friday!</title><link>https://www.spreaker.com/user/godsdog/bia-kelsey-live-its-automation-friday</link><description><![CDATA[Mike Boland and Mitch Ratcliffe discuss Bing's chatbot-based local search; Amazon Alexa's location skills and developer dashboard; Starbucks goes all-mobile payment in single-store experiment; Brands face a cultural challenge, according to McCann Truth Central.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/11576856</guid><pubDate>Fri, 07 Apr 2017 17:10:07 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11576856/bia_kelsey_live_it_s_automation_friday.mp3" length="0" type="audio/mpeg"/><itunes:author>Mitch Ratcliffe</itunes:author><itunes:subtitle>Mike Boland and Mitch Ratcliffe discuss Bing's chatbot-based local search; Amazon Alexa's location skills and developer dashboard; Starbucks goes all-mobile payment in single-store experiment; Brands face a cultural challenge, according to McCann...</itunes:subtitle><itunes:summary><![CDATA[Mike Boland and Mitch Ratcliffe discuss Bing's chatbot-based local search; Amazon Alexa's location skills and developer dashboard; Starbucks goes all-mobile payment in single-store experiment; Brands face a cultural challenge, according to McCann Truth Central.]]></itunes:summary><itunes:duration>1686</itunes:duration><itunes:keywords>marketing,local,mobile,voice,chatbot</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:description>Mike Boland and Mitch Ratcliffe discuss Bing's chatbot-based local search; Amazon Alexa's location skills and developer dashboard; Starbucks goes all-mobile payment in single-store experiment; Brands face a cultural challenge, according to McCann Truth Central.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>BIA/Kelsey LIVE: Pinterest aims to stick SMB landing; SnapChat in local marketing; Google enters spa and massage scheduling</title><link>https://www.spreaker.com/user/godsdog/bia-kelsey-live-pinterest-aims-to-stick-</link><description><![CDATA[Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss the week's local media and marketing news. Join us every Friday at 10 AM Pacific for the live show.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/11525794</guid><pubDate>Fri, 31 Mar 2017 17:00:47 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11525794/bia_kelsey_live_pinterest_aims_to_stick_smb_landing_snapchat_in_local_marketing_google_enters_spa_and_massage_scheduling.mp3" length="0" type="audio/mpeg"/><itunes:author>Mitch Ratcliffe</itunes:author><itunes:subtitle>Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss the week's local media and marketing news. Join us every Friday at 10 AM Pacific for the live show.</itunes:subtitle><itunes:summary><![CDATA[Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss the week's local media and marketing news. Join us every Friday at 10 AM Pacific for the live show.]]></itunes:summary><itunes:duration>1374</itunes:duration><itunes:keywords>marketing,local,media,google,pinterest</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:description>Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss the week's local media and marketing news. Join us every Friday at 10 AM Pacific for the live show.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>BIA/Kelsey LIVE: Yext aims for IPO; The Drive-in is back -- McDonald's and Amazon; Google Introduces Location-enabled Ads</title><link>https://www.spreaker.com/user/godsdog/bia-kelsey-live-yext-aims-for-ipo-the-dr_1</link><description><![CDATA[Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss this week's local media and marketing news. This week, we dive into the Yext IPO, look at the revival of the drive-in service model, and Google's new location-enabled ad unit.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/11403416</guid><pubDate>Thu, 16 Mar 2017 17:10:43 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11403416/bia_kelsey_live_yext_aims_for_ipo_the_drive_in_is_back_mcdonald_s_and_amazon_google_introduces_location_enabled_ads.mp3" length="0" type="audio/mpeg"/><itunes:author>Mitch Ratcliffe</itunes:author><itunes:subtitle>Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss this week's local media and marketing news. This week, we dive into the Yext IPO, look at the revival of the drive-in service model, and Google's new location-enabled ad unit.</itunes:subtitle><itunes:summary><![CDATA[Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss this week's local media and marketing news. This week, we dive into the Yext IPO, look at the revival of the drive-in service model, and Google's new location-enabled ad unit.]]></itunes:summary><itunes:duration>1785</itunes:duration><itunes:keywords>marketing,local,media,mcdonald's,yext</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:description>Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss this week's local media and marketing news. This week, we dive into the Yext IPO, look at the revival of the drive-in service model, and Google's new location-enabled ad unit.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>BIA/Kelsey LIVE: Local Marketing and Media, March 2, 2017</title><link>https://www.spreaker.com/user/godsdog/bia-kelsey-live-local-marketing-and-medi</link><description><![CDATA[This week Mitch and Mike look into FourSquare's data intelligence strategy, Uber's disastrous February and its impact on future fund-raising, and the introduction of YouTube's Over-the-Top video service, which debuts at $35/mo.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/11296280</guid><pubDate>Thu, 02 Mar 2017 18:00:34 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11296280/bia_kelsey_live_local_marketing_and_media_march_2_2017.mp3" length="0" type="audio/mpeg"/><itunes:author>Mitch Ratcliffe</itunes:author><itunes:subtitle>This week Mitch and Mike look into FourSquare's data intelligence strategy, Uber's disastrous February and its impact on future fund-raising, and the introduction of YouTube's Over-the-Top video service, which debuts at $35/mo.</itunes:subtitle><itunes:summary><![CDATA[This week Mitch and Mike look into FourSquare's data intelligence strategy, Uber's disastrous February and its impact on future fund-raising, and the introduction of YouTube's Over-the-Top video service, which debuts at $35/mo.]]></itunes:summary><itunes:duration>1289</itunes:duration><itunes:keywords>local,media,youtube,foursquare,uber</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:description>This week Mitch and Mike look into FourSquare's data intelligence strategy, Uber's disastrous February and its impact on future fund-raising, and the introduction of YouTube's Over-the-Top video service, which debuts at $35/mo.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>BIA/Kelsey LIVE: ClipCall.it interview; A Local On-Demand Checkpoint; IoT Filling in Data Gaps</title><link>https://www.spreaker.com/user/godsdog/bia-kelsey-live-clipcall-it-interview-a-</link><description><![CDATA[Mitch and Mike talk about the current state of local on-demand work following release of Intuit's annual estimates and several new state efforts to address on-demand work; IoT is growing in the enterprise and SMBs, though many executives think it is taking too long; Daniel Shaked of ClipCall.it joins the program to discuss his company's on-demand work offerings.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/11051348</guid><pubDate>Thu, 23 Feb 2017 18:07:45 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/11051348/bia_kelsey_live_clipcall_it_interview_a_local_on_demand_checkpoint_iot_filling_in_data_gaps.mp3" length="0" type="audio/mpeg"/><itunes:author>Mitch Ratcliffe</itunes:author><itunes:subtitle>Mitch and Mike talk about the current state of local on-demand work following release of Intuit's annual estimates and several new state efforts to address on-demand work; IoT is growing in the enterprise and SMBs, though many executives think it is...</itunes:subtitle><itunes:summary><![CDATA[Mitch and Mike talk about the current state of local on-demand work following release of Intuit's annual estimates and several new state efforts to address on-demand work; IoT is growing in the enterprise and SMBs, though many executives think it is taking too long; Daniel Shaked of ClipCall.it joins the program to discuss his company's on-demand work offerings.]]></itunes:summary><itunes:duration>2424</itunes:duration><itunes:keywords>marketing,local,on-demand,iot,clipcall.it</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:description>Mitch and Mike talk about the current state of local on-demand work following release of Intuit's annual estimates and several new state efforts to address on-demand work; IoT is growing in the enterprise and SMBs, though many executives think it is taking too long; Daniel Shaked of ClipCall.it joins the program to discuss his company's on-demand work offerings.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/8b7b407932dd0a07f02e4cf5d12facca.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>BIA/Kelsey LIVE: Facebook's Big Earnings; Starbucks Goes Voice-Driven; Projecting Local On-Demand Revenues in 2017</title><link>https://www.spreaker.com/user/godsdog/bia-kelsey-live-facebooks-big-earnings-s</link><description><![CDATA[Mike Boland and Mitch Ratcliffe of BIA/Kelsey talk about the week's local media and marketing news. We'll cover Facebook's Q4, 2016 results, the introduction of Starbuck's My Barista voice ordering app, and talk about how much revenue Local On-Demand services will transact in 2017.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/10471750</guid><pubDate>Thu, 02 Feb 2017 18:05:59 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/10471750/bia_kelsey_live_facebook_s_big_earnings_starbucks_goes_voice_driven_projecting_local_on_demand_revenues_in_2017.mp3" length="0" type="audio/mpeg"/><itunes:author>Mitch Ratcliffe</itunes:author><itunes:subtitle>Mike Boland and Mitch Ratcliffe of BIA/Kelsey talk about the week's local media and marketing news. We'll cover Facebook's Q4, 2016 results, the introduction of Starbuck's My Barista voice ordering app, and talk about how much revenue Local On-Demand...</itunes:subtitle><itunes:summary><![CDATA[Mike Boland and Mitch Ratcliffe of BIA/Kelsey talk about the week's local media and marketing news. We'll cover Facebook's Q4, 2016 results, the introduction of Starbuck's My Barista voice ordering app, and talk about how much revenue Local On-Demand services will transact in 2017.]]></itunes:summary><itunes:duration>1860</itunes:duration><itunes:keywords>facebook,starbucks,uber,lyft,homeadvisor</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9c850dc60df7de83b7de67c70de3615.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:description>Mike Boland and Mitch Ratcliffe of BIA/Kelsey talk about the week's local media and marketing news. We'll cover Facebook's Q4, 2016 results, the introduction of Starbuck's My Barista voice ordering app, and talk about how much revenue Local On-Demand services will transact in 2017.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9c850dc60df7de83b7de67c70de3615.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>BIA/Kelsey LIVE: U.S. Mobile Ad Revenue to $72B; How to Leverage Voice Assistants, and; The Leasing Economy makes gigs for stuff</title><link>https://www.spreaker.com/user/godsdog/bia-kelsey-live-u-s-mobile-ad-revenue-to</link><description><![CDATA[Mike Boland, Chief Analyst, and Mitch Ratcliffe, Sr. Analyst and Digital Strategists discuss this week's local media and marketing news.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/10392592</guid><pubDate>Thu, 26 Jan 2017 18:12:40 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/10392592/bia_kelsey_live_u_s_mobile_ad_revenue_to_72b_how_to_leverage_voice_assistants_and_the_leasing_economy_makes_gigs_for_stuff.mp3" length="0" type="audio/mpeg"/><itunes:author>Mitch Ratcliffe</itunes:author><itunes:subtitle>Mike Boland, Chief Analyst, and Mitch Ratcliffe, Sr. Analyst and Digital Strategists discuss this week's local media and marketing news.</itunes:subtitle><itunes:summary><![CDATA[Mike Boland, Chief Analyst, and Mitch Ratcliffe, Sr. Analyst and Digital Strategists discuss this week's local media and marketing news.]]></itunes:summary><itunes:duration>1635</itunes:duration><itunes:keywords>marketing,local,media,voice,on-demand</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9c850dc60df7de83b7de67c70de3615.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:description>Mike Boland, Chief Analyst, and Mitch Ratcliffe, Sr. Analyst and Digital Strategists discuss this week's local media and marketing news.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9c850dc60df7de83b7de67c70de3615.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>BIA/Kelsey LIVE: Programmatic Is Coming to Local TV in 2017</title><link>https://www.spreaker.com/user/godsdog/bia-kelsey-live-programmatic-is-coming-t</link><description><![CDATA[We'll talk with Rick Ducey, Managing Director at BIA/Kelsey about the upcoming "Programmatic Is Coming to Local TV in 2017" report, which you can find in our store: <a href="https://shop.biakelsey.com/shop" rel="noopener">https://shop.biakelsey.com/shop</a>]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/10341585</guid><pubDate>Thu, 19 Jan 2017 16:12:44 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/10341585/bia_kelsey_live_programmatic_is_coming_to_local_tv_in_2017.mp3" length="0" type="audio/mpeg"/><itunes:author>Mitch Ratcliffe</itunes:author><itunes:subtitle>We'll talk with Rick Ducey, Managing Director at BIA/Kelsey about the upcoming "Programmatic Is Coming to Local TV in 2017" report, which you can find in our store: https://shop.biakelsey.com/shop</itunes:subtitle><itunes:summary><![CDATA[We'll talk with Rick Ducey, Managing Director at BIA/Kelsey about the upcoming "Programmatic Is Coming to Local TV in 2017" report, which you can find in our store: <a href="https://shop.biakelsey.com/shop" rel="noopener">https://shop.biakelsey.com/shop</a>]]></itunes:summary><itunes:duration>1880</itunes:duration><itunes:keywords>tv,local,programmatic</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9c850dc60df7de83b7de67c70de3615.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:description>We'll talk with Rick Ducey, Managing Director at BIA/Kelsey about the upcoming "Programmatic Is Coming to Local TV in 2017" report, which you can find in our store: https://shop.biakelsey.com/shop</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9c850dc60df7de83b7de67c70de3615.jpg"/><googleplay:explicit>No</googleplay:explicit></item><item><title>BIA/Kelsey LIVE: Facebook retargeting puts brands in head-to-head competition; Content creators hope to profit; Can AirBnB make Resy Rich?</title><link>https://www.spreaker.com/user/godsdog/bia-kelsey-live-facebook-retargeting-put</link><description><![CDATA[Mike Boland and Mitch Ratcliffe of BIA/Kelsely discuss three topics from this week's digital marketing news: 1.) Facebook adds retargeting to competitors' customers; 2.) SnapChat and Instragram take different paths to revenue for content providers; 3.) AirBnB seeks to grab the full service restaurants reservation market.]]></description><guid isPermaLink="false">https://api.spreaker.com/episode/10292388</guid><pubDate>Thu, 12 Jan 2017 18:10:30 +0000</pubDate><enclosure url="https://api.spreaker.com/download/episode/10292388/bia_kelsey_live_facebook_retargeting_puts_brands_in_head_to_head_competition_content_creators_hope_to_profit_can_airbnb_make_resy_rich.mp3" length="0" type="audio/mpeg"/><itunes:author>Mitch Ratcliffe</itunes:author><itunes:subtitle>Mike Boland and Mitch Ratcliffe of BIA/Kelsely discuss three topics from this week's digital marketing news: 1.) Facebook adds retargeting to competitors' customers; 2.) SnapChat and Instragram take different paths to revenue for content providers;...</itunes:subtitle><itunes:summary><![CDATA[Mike Boland and Mitch Ratcliffe of BIA/Kelsely discuss three topics from this week's digital marketing news: 1.) Facebook adds retargeting to competitors' customers; 2.) SnapChat and Instragram take different paths to revenue for content providers; 3.) AirBnB seeks to grab the full service restaurants reservation market.]]></itunes:summary><itunes:duration>1477</itunes:duration><itunes:keywords>marketing,local,media</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9c850dc60df7de83b7de67c70de3615.jpg"/><itunes:episodeType>full</itunes:episodeType><googleplay:author>Mitch Ratcliffe</googleplay:author><googleplay:description>Mike Boland and Mitch Ratcliffe of BIA/Kelsely discuss three topics from this week's digital marketing news: 1.) Facebook adds retargeting to competitors' customers; 2.) SnapChat and Instragram take different paths to revenue for content providers; 3.) AirBnB seeks to grab the full service restaurants reservation market.</googleplay:description><googleplay:image href="https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/b9c850dc60df7de83b7de67c70de3615.jpg"/><googleplay:explicit>No</googleplay:explicit></item></channel></rss>
