8 JUL 2026 · In the last few years a suffix took over the internet: "-maxxing"! First it was "looksmaxxing", then as all trends do, it multiplied! From fiber-maxxing, protein-maxxing, to beauty-maxxing, there's always room for self-improvement according to your algorithm. In this episode, Diosa and Mala dig into the internet origins of "-maxxing", how it jumped from niche forums into the mainstream, and why a simple suffix became apart of the cultural zeitgeist. Las Locatoras ask what this trend says about the current societal moment, self-improvement, and performance in late stage capitalism. Diosa and Mala also share how they're -maxxing their own lives.   Sources: https://www.nytimes.com/2025/10/11/magazine/on-language-maxxing.html https://www.newyorker.com/culture/critics-notebook/the-captivating-derangement-of-the-looksmaxxing-movement https://www.salon.com/2026/05/07/enough-with-the-maxxing/ https://time.com/collections/time100-voices/6324637/dolly-parton-behind-the-seams-fashion/ https://www.history.com/articles/zoot-suit-riotshttps://www.patreon.com/locatora_productionsSee https://omnystudio.com/listener for privacy information.