Transcribed

Why “Vulnerable Customer” Isn’t the Whole Story

Mar 30, 2026 · 41m 40s
Why “Vulnerable Customer” Isn’t the Whole Story
Description

In this episode Helen is joined by Kate Robbins, Head of Customer Policy at Wessex Water, to explore how the understanding of vulnerability has evolved across the utilities sector. Kate...

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In this episode Helen is joined by Kate Robbins, Head of Customer Policy at Wessex Water, to explore how the understanding of vulnerability has evolved across the utilities sector.
Kate shares how the focus has shifted from labelling “vulnerable customers” to recognising that anyone may need extra support at different points in their lives — and why language, data, and collaboration all play a critical role in delivering better outcomes.

The conversation also dives into practical challenges and innovations, from data sharing and Priority Services Registers to supporting customers experiencing financial difficulty in a changing economic landscape.
Kate highlights the importance of partnership working, listening to lived experiences, and designing services that reduce effort for customers — all underpinned by a simple but powerful principle: every customer matters.


Why not join our free monthly Q&As and keep the conversation going - https://www.helenpettifer.com/category/events/live-q-and-a/


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Email: helen@helenpettifer.com 
LinkedIn: https://www.linkedin.com/in/helen-pettifer-unlocking-vulnerability/ 
Website: https://www.helenpettifer.com/ 
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Author Helen Pettifer
Organization Helen Pettifer
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