Vanessa Whitney, Founder of Sports Fan Nation, joins Monique A. J. Smith for A Chat in the Garden
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Description
Known as a gamechanger, and an inceptionist, Vanessa is perhaps one of the best engagement marketers in the arena today. She cut her professional teeth working her way up ladders...
show moremarketers in the arena today. She cut her professional teeth working her way up ladders to serve as
Director of Corporate Communications, Events and Marketing for the U.S. arm of the largest watch
company in the world, the premier engagement jeweler in the US, and the largest Jewish Community Center on the Eastern Seaboard.
Companies charged her with strategic counsel and she defines her sphere as a combination of
engagement marketing with public and community relations accounted for. Among her most
prestigious accomplishments were product placement partnerships with motion picture studios, prop
masters and stylists resulting in tripling the volume of global sales. Producing multi-media stories with high profile titles including the 2004 Athens Olympics Story for the Today Show, Roland Garros Tennis Coverage, and a 30 Minute Segment for Fine Living shot entirely in Switzerland as well as 5 separate luxury brand’s introductions to the U.S. market.
Vanessa’s creativity allows for hands on relationship marketing as she connects like-minds for strategic wins counting on a treasure of life experiences to differentiate her from the ordinary. Her ability to create and implement concepts is complete with execution that only comes from a practiced professional. She is well versed in all aspects customer engagement and retention and has been honored with the Industry Events of the Year Award given by Accessories Magazine, 2003.
As an entrepreneur she launched VMedia LLC to create and execute “Events with Purpose”. Her first event The North Atlantic Volleyball Showcase (NAVS) was a combine created to take on the mission of providing high school volleyball players with the opportunity to obtain scholarships by exhibiting their skills in front of college coaches - it has facilitated $32.5 million scholarships dollars to date.
She launched NYC Liberty Games in partnership with NYC Mayor David Bloomberg an international
destination tournament that saw participation from China, Canada and Israel. Currently, she is the founder and driving force behind Sports Fan Nation (SFN), a SaaS enterprise focused on revolutionizing the live event, fan engagement experience. Vanessa's personal and professional experience particularly in the sports industry has given her a keen insight into the needs of both the fan and the organizations. SFN seeks to provide a digital sponsorship platform to monetize personal broadcasting and User Generated Content on behalf of an organization.
Vanessa also acts as a community volunteer as the AAU volleyball chairwoman for the NY Metro Region of the US. She is the mother of three children, who all excelled athletically to play collegiate sports, one of whom has won 2 NCAA Championships, was a US National Team athlete and played volleyball professionally all over the world.
Join us on A Chat in the Garden with Monique A. J. Smith. Listen to our guest’s career path, her advice for others & current initiatives...A Chat in the Garden with Monique A.J. Smith, where Significance Blooms. Listen via Spreaker, Spotify, iHeart Radio, Amazon Music/Audible, or www.chatinthegarden.com. This is Season 12. Seasons 1 - 11 can be found on 200plus.expert.
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| Author | A Chat in the Garden |
| Organization | A Chat in the Garden with Monique A. J. Smith |
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