On the Show, Nonso Mordi speaks with Olukayode Adebayo on “The key role of strategic music partnerships” African music industry professionals need to take centre stage and provide entertainment conglomerates and companies with authentic strategic partnerships to bolster and support artists and labels across the different regions of the Continent and create greater cultural collaboration and integration.  Olukayode Adebayo, a seasoned professional in the Creative & Culture Industries, Media, Events, Technology, and Consultancy is the Convener of the African Music and Cultural Expo (Amfest Expo), orchestrating bespoke culture professionals' gatherings across the African Continent and beyond, fostering enterprise development, and facilitating invaluable networking opportunities for culture industry practitioners. Kayode is the Founder/CEO of Ckrowd.com and Board Director for Arts Connect Africa (ACA), A Music Business Education & Digital Profiling Platform for Music Industry Professionals.