The Hero's Journey isn't just the formula behind Star Wars, Rocky, Pixar classics, and countless Hollywood blockbusters. It's the oldest pattern found in real-life heroic action—and true across cultures, centuries, and civilizations. And it always begins the same way: with an ordinary person. Someone like you. In this episode, Bill and Alex unpack why the timeless archetype matters and introduce "The 10 Level Challenge"—our new Hero's Journey for service that you can dare to venture on and designed to help you engage your community, discover your purpose, and become someone who shows up. Start your journey at TenLevelChallenge.org.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.