The Consumerism of Menopause

Sep 24, 2025 · 25m 9s

Description

The conversation around menopause has exploded….but are there complications with that? In this episode of The Fifth Wave, we explore the public discussion, celebrity branding and online influencers shaping the menopause narrative. We get insight from guests Jennifer Barsky, Dr. Heidi Bentley and Dr. Martha Hickey as we look at the tension between empowerment and exploitation. As women look for answers and relief for symptoms that are often misunderstood or ignored, they are navigating a booming $600 billion industry where we sometimes see marketing and desperation collide.

Key Takeaways:

While visibility is rising, so is misinformation. The flood of celebrity products and influencer advice can confuse or mislead women healthcare looking for real help.
Healthcare gaps are fueling the market. Many women lack access to informed providers, which can push them towards unregulated supplements and social media for support.

Education is empowerment. Experts are urging women to turn to credible sources for guidance, like national menopause societies and certified providers. And recommend a sceptical eye towards online advice that is attached to products and supplements.

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Jennifer Barsky, founder and executive director of the Menopause Global Alliance
Dr. Heidi Bentley, Halifax, NS
Dr. Martha Hickey, Professor of Obstetrics and Gynaecology at the University of Melbourne. https://www.thewomens.org.au/research/research-centres/womens-gynaecology-research-centre/wgrc-our-people/martha-hickey

The Fifth Wave is produced by Story Studio Network.

The views, thoughts, and opinions expressed by the hosts, guests, and participants of the Fifth Wave belong solely to the individuals involved and do not necessarily reflect the official policy or position of the IWK Foundation. The information discussed in this podcast is for informational purposes only and should not be taken as medical, legal, or professional advice from the IWK Foundation. While we strive for accuracy, the IWK Foundation makes no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or any losses, injuries, or damages arising from its use. Listener discretion is advised.

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