In this episode of the ITE Talks Transportation podcast, Dr. Shauna Hallmark, Professor at Iowa State University, and Ginny O’Connor, P.E., PTOE, RSP2I, Transportation Engineer at toXcel, explore the critical role of speed management in reducing fatal and serious injury crashes. They discuss how agencies can take a more proactive, systemic approach by examining operating speeds, roadway conditions, and potential conflict points rather than relying solely on crash data. The conversation also highlights speed management strategies, real-world examples from communities across the country, and the importance of matching roadway design with safe operating speeds. Hallmark and O’Connor close with practical considerations for transportation professionals, including appropriately setting speed limits, accounting for roadway users and conditions, and building public understanding of why speed management measures are needed.