Leadership and entrepreneurship go hand to hand when we talk about success. But what happens when you mix those two and add good ethics and a good business? Our guest Yonason Goldson is the expert behind this topic and he will talk to us about the importance of it in the entrepreneur path.

Do not miss this episode.


ABOUT YONASON GOLDSON

Rabbi Yonason Goldson has circumnavigated the globe, seen the Taj Mahal, the pyramids of Giza, and the tea plantations of Sri Lanka. He’s hiked to the bottom of the Grand Canyon and to the tops of the Sierra Nevada. He’s jumped out of an airplane and undergone open-heart surgery (but not at the same time).

He studied at the University of Edinburgh, taught school in Budapest, Hungary, and saw Richard III perform in Ashland, Oregon, and Stratford-on-Avon. He’s been a professional speaker and teacher for over two decades, published five books, raised four children, and been married to the love of his life for over 30 years.


CONNECT WITH YONASON:

Website | https://www.yonasongoldson.com/
Email | info@ethicalimperatives.com


Buy the book:
https://www.amazon.com/Fix-Your-Broken-Windows-promoting/dp/1981837558/ref=sr_1_1?s=books&ie=UTF8&qid=1517866081&sr=1-1&keywords=fix+your+broken+windows

WHAT YOU WILL HEAR

[0:37] Getting to know Yonason
Father, entrepreneur, teacher, and director of Ethical Imperatives, a company that teaches leaders and professionals how to have good ethics and good business.

[3:14] The coronavirus outbreak
Dealing with the coronavirus wasn’t easy for many people, some people had some really hard times during it. When Yonason started to notice how people were reacting so negative about it, he decided to write this amazing the article 5 Practical Lessons about the coronavirus outbreak, and he will talk to us about them.

[5:54] Living in a world of choices.
Serve others or profit? Every person in the world has their own gifts and talents and everybody has the opportunity to choose who they want to be in the world. In this segment Yonason and I agreed on something “Everybody wants to be part of something bigger”.

[9:16] A leader’s worst mistake
“A leader's worst mistake is believing that you have to choose between good or be successful”.

[12:53] Advice for business owners.
Every entrepreneur has faced a moment of discouragement about a pivot or transition in 2020, this has been the year of new projects and finding ways to improve. Yonason shared what he thinks is going to be the next big thing: creating deeper communications”

[18:35] Fix your broken windows.
Yonason talked to us about the inspiration behind his new book, Fix Your Broken Windows. This book will introduce you to a practical system of ethics, communication, and personal responsibility that will transform any professional or social community into one defined by engagement, enthusiasm, and prosperity.


WHAT IS THE WINNING BRAND PODCAST
The Winning Brand Podcast is the show that helps you get equipped with tools and resources that lead to results so you can win in business.


ABOUT THE HOST

Chase Hunter is the Lead Brand and Media Content Strategist at The Winning Brand. She helps hundreds of brands to scale up and go global by building out a strategic media plan that ts a core expertise. On each episode of The Winning Brand, Chase interviews leaders and innovators as they share their tips and stories around business and success.


CONNECT WITH US

Website | www.winningbrandpodcast.com

Instagram | @TheWinningBrandPodcast