Positioning: The battle for your customer's mind (Al Ries & Jack Trout)
Sep 28, 2025 ·
5m 59s
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Description
In a world saturated with information and choices, how does a brand stand out? It's not about being the best; it's about being first in the mind.In today's 5-minute briefing...
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In a world saturated with information and choices, how does a brand stand out? It's not about being the best; it's about being first in the mind.In today's 5-minute briefing on Al Ries and Jack Trout's foundational marketing classic, "Positioning," we explore the revolutionary idea that marketing is a battle for the customer's mind, not the marketplace.
Discover why creating a unique and memorable 'position' in their perception is the only path to sustainable success.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
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Discover why creating a unique and memorable 'position' in their perception is the only path to sustainable success.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
Information
| Author | Easify |
| Organization | Easify |
| Website | momentum.fm |
| Tags |
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