Events have changed a lot since the pandemic, with many businesses shifting to putting on virtual events instead of in-person ones.

But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and proving their business value.

In this episode, I interview Mark Huber, Head of Brand & Product Marketing at Metadata.io, about DEMAND — the company’s first big (virtual) event — the planning and strategy behind it, and the lessons they learned along the way.

Join us as we discuss:

• When and why to put on a virtual event
• Choosing topics and inviting the right speakers
• Event promotion on company’s and employees’ social accounts
• A virtual event’s behind the scenes
• How to keep attendees engaged
• Measuring an event’s success and ROI

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